Podcasts about stick why some ideas survive

Howie and Harlan are joined by Joel Bervell, a recent medical school graduate who uses social media platforms to combat misinformation and explain racial biases in healthcare. Harlan discusses his new Wall Street Journal commentary highlighting the link between viral infections and chronic diseases; Howie reports on powerful new evidence for the effectiveness of the HPV vaccine and warns of the dangers of a vaccine-skeptical presidential administration. Links: Viral Infection and Chronic Disease Harlan Krumholz: “How to Lead a Chronic Disease Revolution” “A natural experiment on the effect of herpes zoster vaccination on dementia” “Unexplained post-acute infection syndromes” Joel Bervell Joel Bervell Joel Bervell on TikTok Joel Bervell on Instagram “TikTok's 'Medical Mythbuster' Helps Save Lives By Tackling Racial & Gender Disparities In Healthcare” “How the pulse oximeter became infamous on TikTok” “Racial Bias in Pulse Oximetry Measurement” Joel Bervell's TikTok on the pulse oximeter Joel Bervell: “The eGFR Equation” “Race Correction and the X-Ray Machine: The Controversy over Increased Radiation Doses for Black Americans in 1968” Joel Bervell: “For over 50 years, X-ray technicians were taught to administer higher radiation doses to Black patients” Joel Bervell's Instagram reel on bias in the measurement of lung capacity Made to Stick: Why Some Ideas Survive and Others Die Joel Bervell on LinkedIn Joel Bervell on YouTube: The Doctor Is In Kickstarter: The Doctor Is In “Medical mythbuster Joel Bervell, MD, on how to teach kids about medicine and address misinformation” Cleveland Clinic: Amyloidosis Joel Bervel's Instagram reel on the GFR equation “Abandoning a Race-biased Tool for Kidney Diagnosis” “OPTN Board approves elimination of race-based calculation for transplant candidate listing” “America's News Influencers” “85th Annual Peabody Awards Announce Nominees for the Arts, Children's/Youth, Entertainment, and Interactive & Immersive Categories Vaccines and the Federal Healthcare Agencies Health & Veritas Episode 165: “Aging in Bursts and Other News” “U.S. government researchers present ‘phenomenal' new data on HPV vaccines” “Invasive cervical cancer incidence following bivalent human papillomavirus vaccination: a population-based observational study of age at immunization, dose, and deprivation” “Kennedy played key role in Gardasil vaccine case against Merck” “RFK Jr. suggests some vaccines are risky or ineffective, downplays measles threat” “FDA chief says they're looking at whether to approve COVID shots for next winter” “How Marty Makary's FDA is embracing a more skeptical view of vaccines” Learn more about the MBA for Executives program at Yale SOM. Email Howie and Harlan comments or questions.  

Howie and Harlan are joined by Joel Bervell, a recent medical school graduate who uses social media platforms to combat misinformation and explain racial biases in healthcare. Harlan discusses his new Wall Street Journal commentary highlighting the link between viral infections and chronic diseases; Howie reports on powerful new evidence for the effectiveness of the HPV vaccine and warns of the dangers of a vaccine-skeptical presidential administration. Links: Viral Infection and Chronic Disease Harlan Krumholz: “How to Lead a Chronic Disease Revolution” “A natural experiment on the effect of herpes zoster vaccination on dementia” “Unexplained post-acute infection syndromes” Joel Bervell Joel Bervell Joel Bervell on TikTok Joel Bervell on Instagram “TikTok's 'Medical Mythbuster' Helps Save Lives By Tackling Racial & Gender Disparities In Healthcare” “How the pulse oximeter became infamous on TikTok” “Racial Bias in Pulse Oximetry Measurement” Joel Bervell's TikTok on the pulse oximeter Joel Bervell: “The eGFR Equation” “Race Correction and the X-Ray Machine: The Controversy over Increased Radiation Doses for Black Americans in 1968” Joel Bervell: “For over 50 years, X-ray technicians were taught to administer higher radiation doses to Black patients” Joel Bervell's Instagram reel on bias in the measurement of lung capacity Made to Stick: Why Some Ideas Survive and Others Die Joel Bervell on LinkedIn Joel Bervell on YouTube: The Doctor Is In Kickstarter: The Doctor Is In “Medical mythbuster Joel Bervell, MD, on how to teach kids about medicine and address misinformation” Cleveland Clinic: Amyloidosis Joel Bervel's Instagram reel on the GFR equation “Abandoning a Race-biased Tool for Kidney Diagnosis” “OPTN Board approves elimination of race-based calculation for transplant candidate listing” “America's News Influencers” “85th Annual Peabody Awards Announce Nominees for the Arts, Children's/Youth, Entertainment, and Interactive & Immersive Categories Vaccines and the Federal Healthcare Agencies Health & Veritas Episode 165: “Aging in Bursts and Other News” “U.S. government researchers present ‘phenomenal' new data on HPV vaccines” “Invasive cervical cancer incidence following bivalent human papillomavirus vaccination: a population-based observational study of age at immunization, dose, and deprivation” “Kennedy played key role in Gardasil vaccine case against Merck” “RFK Jr. suggests some vaccines are risky or ineffective, downplays measles threat” “FDA chief says they're looking at whether to approve COVID shots for next winter” “How Marty Makary's FDA is embracing a more skeptical view of vaccines” Learn more about the MBA for Executives program at Yale SOM. Email Howie and Harlan comments or questions.  

Stories shape how we see the world and how the world sees us. But are we telling the right ones? This week on More Than a Lumpy Jumper, we dive into the power of storytelling. How the narratives we craft influence our confidence, decisions, and leadership. From bedtime stories to boardroom strategy, we explore what makes a story stick and how to frame experiences in a way that resonates, persuades, and lasts long after we've left the room.So, grab a cuppa and get comfy, because it's time to Be the Story. What Makes Storytelling So Effective For Learning? - Harvard Business PublishingInfluence Through Stories: The Leadership Power of NarrativeThe magical science of storytelling | David JP Phillips | TEDxStockholmChip Heath & Dan Heath: Made to Stick: Why Some Ideas Survive and Others Die | AmazonStorytelling Can Make or Break Your LeadershipThe Importance of Stories | Simon SinekThe Wise Crone's Cottage in the Woods: The Crone as theStoryteller"Pentamerone: The Tale of Tales" Explained - Owlcation 

What's holding you back from achieving extraordinary results? In this episode of the MindHack Podcast, we dive deep with Jay Papasan, bestselling author of The ONE Thing, to uncover the secret to mastering focus and achieving success. Jay's groundbreaking framework has transformed the lives of millions by helping them cut through the noise of daily distractions and discover their ONE thing—the priority that drives extraordinary outcomes.Join us as Jay shares the origin story of The ONE Thing, his collaboration with Gary Keller, and the research behind their powerful productivity principles. We explore the domino effect of small wins, why multitasking is sabotaging your success, and how to identify and take action on what truly matters. Jay also reveals his personal strategies for aligning daily habits with long-term goals, the role of core values in decision-making, and why thinking big is the first step to creating a purposeful life.Whether you're an entrepreneur, a busy professional, or simply someone striving for more clarity in a chaotic world, this episode is packed with actionable insights to help you focus on what matters most. Learn why most people fail at focus—and discover the ONE thing you're missing to unlock your potential.

In this episode, Steve Fretzin and Julia Hensel discuss:The critical role of SEO in driving law firm growthAdapting to Google's shifting algorithms for visibilityMobile optimization as a key factor for conversionsLeveraging local search strategies for competitive legal markets Key Takeaways:Law firms with strong reputations and histories are ideal candidates for SEO, but smaller-budget firms in large geographies should explore alternative marketing strategies.Google's recent algorithm updates focus on "helpful content" written for people rather than content optimized purely for search, impacting firms using mass-generated or AI-driven content strategies.Many legal websites fail to optimize for mobile, with critical features like inquiry forms often buried at the bottom of pages, significantly reducing conversions.Local Service Ads (LSAs) operate on a pay-per-lead model and require proper tracking and optimization to ensure ROI, particularly in competitive markets. "Google looks for expertise, experience, authoritativeness, and trust. If you are a firm with strong results, with many different cases you can speak to on your site, you're able to prove a lot of those elements, and SEO will be a really strong fit for you." —  Julia Hensel Got a challenge growing your law practice? Email me at steve@fretzin.com with your toughest question, and I'll answer it live on the show—anonymously, just using your first name! Thank you to our Sponsors!Rankings.io: https://rankings.io/Rainmakers Roundtable: https://www.fretzin.com/lawyer-coaching-and-training/peer-advisory-groups/ Episode References: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287 About Julia Hensel: Julia Hensel is the CEO of Lexigate, an SEO agency that services law firms. In her role at Lexigate, Julia oversees the agency's work across website development, content creation, on-page optimization, link building, local strategies, and more. Lexigate focuses on driving measurable growth in signed cases and guarantees an increase in the first year of working together—or will work for free until targeted results are achieved. Connect with Julia Hensel:  Website: https://lexigate.com/Email: julia.hensel@lexigate.comLinkedIn: https://www.linkedin.com/in/juliawittrockhensel/ & https://linkedin.com/company/lexigateFacebook: https://www.facebook.com/lexigateagencyInstagram: https://www.instagram.com/lexigate_com/ Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinInstagram: @fretzinsteveFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: Legal Business Development Isn't Rocket Science and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911  Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Many hearing care professionals find themselves drowning in paperwork. Even though AI can help lighten the load, many practitioners are still reluctant to embrace the technology. James Altucher, who once helped develop an AI program to beat a chess grandmaster, has a deep understanding of healthcare AI. In this episode, James and Kevin discuss the enormous potential of AI in healthcare, highlighting how it can reduce burnout, improve practice efficiency, and help healthcare professionals deliver maximum value to their patients. James Altucher is an author, venture capitalist, investor, and expert in emerging technologies like crypto and AI. He has written over 20 books and hosts The James Altucher Show, a popular business podcast. In this episode, Kevin and James will discuss: [00:00:00] Introduction  [00:01:24] Building a Web Empire in the Early Internet Days [00:02:35] Losing Everything and Starting Over [00:06:14] The ‘10 Ideas a Day' Habit That Changed His Life  [00:10:25] AI and the Chess Grandmaster [00:13:21] Understanding the Pessimism Around AI [00:16:44] AI as a Doctor's Super Assistant [00:20:11] How AI Changed Kevin's Life [00:26:01] Reducing Burnout with AI [00:27:30] AI Won't Destroy the World James Altucher is a bestselling author, investor, venture capitalist, and expert in emerging technologies like crypto and AI. He hosts The James Altucher Show, a popular business podcast where he interviews the world's leading peak performers. James has founded 20 businesses, 17 of which have failed, but continues to actively advise or invest in more than 30 companies across sectors such as technology, energy, healthcare, and biotech. He has also authored over 20 books. His writing has been featured in The Financial Times, Forbes, The Wall Street Journal, TechCrunch, and The Huffington Post. Connect with James: James's Website: https://jamesaltucher.com/  James's LinkedIn: https://www.linkedin.com/in/jamesaltucher/  Resources Mentioned: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath: https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287  The Only Thing: If you're an audiologist and want to grow your practice – we've got a FREE, expert guide to help you achieve your goals. It's called The Only Thing.  This expert guide will show you how to increase new patient calls by 5 to 57 a month, schedule more new patients each week, help more people, and increase revenue. It's the best resource I know for growing your audiology practice. Get your copy for free at http://medpb.com/mastery.

Google President of North America, Michael Clark, discusses his leadership journey through his career at both Microsoft and Google including key moments of learning and growth. He provides several practical frameworks for listeners to use for communicating with excellence, leading through change, and building strong teams. Michael describes himself as a lifelong learner and coaches his team and himself to be students of customers' businesses. Michael is the type of leader people want to follow - principled, highly respected, and generous; Executive Access is grateful for the time and wisdom he shares.    During the episode, Michael refers to the following work: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Good to Great by Jim Collins The First 90 Days by Michael D. Watkins   Executive Access is produced by The Ideal Life, a platform that provides coaching, community, and content for people to grow both personally and professionally.

In today's episode, my guest and I explore the intricate relationship between positioning, messaging, and copywriting for B2B tech companies. I'm joined by Emma Stratton, the founder of a consulting firm that helps-growing B2B tech companies win on positioning and messaging. You will learn: * How B2B and B2C are different and each comes with their own unique challenges and opportunities.* How to differentiate between positioning, messaging, and copywriting.* The value of flexible messaging across different channels. * The importance of being concise in marketing messaging, particularly in the tech industry.* How punchy language is easier for consumers to absorb and remember, making it more effective in conveying complex ideas.* Why marketing professionals should avoid jargon and overused words like "leverage," "utilize," "transform," "accelerate," and "game changer."* Why some people struggle with narrowing down on a specific customer persona.* How taglines and headlines need to speak to customer perspectives.* Formulas and tricks to make your headlines more interesting and attention-grabbing. —If you want to skip ahead: 0:01 Positioning and messaging in B2B. 8:32 Marketing terminology. 13:04 Using simple language in marketing and avoiding jargon. 17:20 Tech language clarity and messaging for specific customer types. 22:18 Messaging for technical products. 30:27 Emma's book about messaging and marketing. 35:29 Messaging strategy. —Connect with Emma Stratton. Emma's LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/ Punchy: https://punchy.co/ Learn about Emma's book, Make it Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds, and Markets, which will be published in September 2024: https://pagetwo.com/book/make-it-punchy/ —Connect with April Dunford and learn about practical positioning that accelerates marketing and sales: Work with April: https://www.aprildunford.com/contact April's newsletter: https://aprildunford.substack.com/ April's LinkedIn: https://www.linkedin.com/in/aprildunford/ April's Twitter/X: https://twitter.com/aprildunford —Mentioned in this episode: * Made to Stick: Why Some Ideas Survive and Others Die, a book by Chip Heath and Dan Heath: https://amzn.to/4cNPDsx —Get April Dunford's books and audiobooks: “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”“Sales Pitch: How to Craft a Story to Stand Out and Win.”Amazon US: https://amzn.to/49l0ZRY Amazon Canada: https://amzn.to/4ac9hgt Amazon UK:

Testimonials are more than just nice words from happy customers—they are powerful tools to drive your business forward. We'll provide four essential tips for effectively leveraging testimonials, complete with actionable steps, and recommend two must-read books to deepen your understanding. Books referenced in this episode: Made to Stick: Why Some Ideas Survive and Others Die by Dan & Chip Heath The Thank You Economy by Gary Vaynerchuk 

Chapter 1 What's Switch Book by Chip Heath"Switch: How to Change Things When Change is Hard" by Chip Heath is a book that offers insights and strategies for making successful changes, whether in personal habits, organizational culture, or societal issues. The book explores the psychology behind why change is difficult and provides practical guidance on how to overcome resistance and create lasting transformation. It combines research and case studies to provide a roadmap for navigating change effectively.Chapter 2 Is Switch Book A Good Book"Switch: How to Change Things When Change is Hard" by Chip Heath is considered a very informative and insightful book by many readers. It offers a fresh perspective on how to make successful changes in various aspects of life and work. The book presents a framework and practical strategies for overcoming obstacles and achieving lasting change. Overall, "Switch" is highly recommended for individuals and organizations looking to navigate change effectively.Chapter 3 Switch Book by Chip Heath Summary"Switch: How to Change Things When Change is Hard" by Chip Heath explores the concept of change and how we can successfully make positive changes in our lives, organizations, and communities. The book introduces the metaphor of the "Rider" and the "Elephant" to explain the rational and emotional sides of our decision-making process. The Rider represents our logical, analytical side, while the Elephant represents our emotional, instinctual side. Heath argues that in order to make effective changes, we need to direct both the Rider and the Elephant in the same direction. He outlines three key components for successful change: Direct the Rider, Motivate the Elephant, and Shape the Path. Directing the Rider involves setting clear goals, creating a plan, and breaking down the change into manageable steps. Motivating the Elephant involves appealing to emotions, creating a sense of urgency, and tapping into people's intrinsic motivations. Shaping the Path involves removing obstacles, creating a supportive environment, and making it easier for people to change.Throughout the book, Heath provides numerous examples and case studies to illustrate his points, showing how individuals and organizations have successfully implemented change using these principles. "Switch" offers practical, actionable advice for anyone looking to make positive changes in their personal or professional life. Chapter 4 Switch Book AuthorChip Heath is a renowned author, speaker, and professor who co-wrote the book "Switch: How to Change Things When Change Is Hard" with his brother, Dan Heath. The book was first published in 2010.In addition to "Switch," Chip Heath has also co-authored several other bestselling books, including "Made to Stick: Why Some Ideas Survive and Others Die," "Decisive: How to Make Better Choices in Life and Work," and "The Power of Moments: Why Certain Experiences Have Extraordinary Impact."Among his books, "Switch" has been particularly popular and well-received by readers and critics alike. It has been translated into multiple languages and has had several editions and reprints since its initial release. Chip Heath's engaging writing style, combined with insightful research and practical advice, has made "Switch" a must-read for individuals and organizations looking to create lasting change.Chapter 5 Switch Book Meaning & ThemeSwitch Book MeaningSwitch: How to Change Things When Change Is Hard by Chip Heath is a book that explores the psychology of change and offers practical strategies for making change happen. The title "Switch" refers to the idea that change often involves a "switch" in mindset...

I know we are still in the thick of March and Women's History Month and that our Women in Power series has introduced (or reintroduced) you to some phenomenal female writers, but I wanted to take a moment and pay homage to some of my favorite male writers too, because I have many. You can't go wrong with any of these picks, and I'll link them all below. Women are worthy of being celebrated, but so are men—and good books are always worthy of being celebrated. I hope you are enjoying the Women in Power series! The Call to Serve: The Life of An American President, George Herbert Walker Bush by Jon Meacham Destiny and Power: The American Odyssey of George Herbert Walker Bush by Jon Meacham Truman by David McCullough Malcolm Gladwell collection Michael Lewis collection Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones by James Clear 10% Happier: How I Tamed the Voice in My Head, Reduced Stress Without Losing My Edge, and Found Self Help that Actually Works by Dan Harris Start with Why: How Great Leaders Inspire Everyone to Take Action and Leaders Eat Last: Why Some Teams Pull Together and Others Don't by Simon Sinek The Five Dysfunctions of a Team and Death by Meeting by Patrick Lencioni Drive: The Surprising Truth About What Motivates Us and The Power of Regret: How Looking Backward Moves Us Forward by Daniel Pink Thinking Fast and Slow by Daniel Kahneman Principles by Ray Dalio Tribes by Seth Godin Build the Life You Want: The Art and Science of Getting Happier by Arthur Brooks (and Oprah Winfrey) Made to Stick: Why Some Ideas Survive and Others Die, Switch: How to Change Things When Change Is Hard, and Decisive: How to Make Better Choices in Life and Work by Chip and Dan Heath The Road to Character, The Second Mountain, and How to Know a Person by David Brooks Adam Grant collection Together: The Healing Power of Human Connection in a Sometimes Lonely World by Dr. Vivek Murthy

Brett Curry is the CEO and Co-founder of OMG Commerce, a performance marketing agency working with top DTC e-commerce brands like Native, BOOM! by Cindy Joseph, Organifi, and more. As CEO, Brett is responsible for supporting specialists in developing and improving key strategies and methodologies. As a thought leader in the e-commerce industry, he is a repeat presenter at top industry events, such as IRCE, Traffic & Conversion Summit, and Content & Commerce. Brett also hosts eCommerce Evolution, a podcast focused on helping aspiring e-commerce entrepreneurs grow their businesses. In this episode… In the ever-expanding realm of e-commerce, being an Amazon-first brand comes with its challenges and opportunities. What are some actionable steps to ensure your brand survives and thrives in a competitive marketplace? To significantly elevate your brand presence and drive sales, e-commerce specialist Brett Curry advises optimizing your brand presence, utilizing Google Ads to direct traffic, and exploring external marketing channels. Maximizing your brand identity on Amazon ensures your product line is comprehensive, cohesive, and well-defined. To do this, incorporate a brand name, mission, vision, and values to resonate with your target audience before leveraging external marketing sources such as Google Ads. By refining your Amazon funnel, you enhance your optimal conversion rates. Brett explains while Amazon is a powerhouse, diversifying your marketing channels is a strategic move. Don't be afraid to experiment with various marketing platforms like Facebook ads, Instagram, and YouTube, which drive traffic back to your Amazon store. Join Josh Hadley on this episode of the eComm Breakthrough Podcast where he is joined by Brett Curry, the CEO and Co-founder of OMG Commerce, to discuss strategies for increasing brand sales DTC and on Amazon. Brett emphasizes the importance of brand identity, external marketing, and experimenting with different opportunities to grow your brand. Resources mentioned in this episode: Josh Hadley on LinkedIn eComm Breakthrough Consulting eComm Breakthrough Podcast Email Josh Hadley: Josh@eCommBreakthrough.com Hadley Designs Hadley Designs on Amazon Brett Curry on LinkedIn | Website | Podcast Special Mention(s): Adam Heist on LinkedIn Kevin King on LinkedIn Michael Gerber on LinkedIn The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber Discipline Is Destiny: The Power of Self-Control by Ryan Holiday Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath Sunsama Nik Sharma on LinkedIn Moiz Ali on LinkedIn Jason Goldberg on LinkedIn Scot Wingo on LinkedIn Jason & Scot Show Related Episode(s): “Cracking the Amazon Code: Learn From Adam Heist's Brand Scaling Secrets” on the eComm Breakthrough Podcast “Kevin King's Wicked-Smart Tips for Building an Audience of Raving Fans” on the eComm Breakthrough Podcast “Unlocking Entrepreneurial Greatness | Insider Secrets With E-Myth Author Michael Gerber” on the eComm Breakthrough Podcast “Increase Organic Amazon Ranking Through Google Ads” with Tyler Gregg on the eComm Breakthrough Podcast

Matt Abrahams is a leading expert in communication with decades of experience as an educator, author, podcast host and coach. As a Lecturer in Organisational Behaviour at Stanford University's Graduate School of Business, he teaches popular classes in strategic communication and effective virtual presenting. He received Stanford GSB's Alumni Teaching Award in recognition of his teaching students around the world.  When he isn't teaching, Matt is a sought-after keynote speaker and communication consultant. He has helped countless presenters improve and hone their communication, including some who have delivered IPO road shows as well as TED, World Economic Forum, and Nobel Prize presentations.  His online talks garner millions of views and he hosts the popular award-winning podcast Think Fast, Talk Smart: The Podcast. He is the author of Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot. His previous book, Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting has helped thousands of people manage speaking anxiety and present more confidently and authentically.    Questions  • So, We always like to ask our guests in their own words, if you could share a little bit about your journey, how it is that you got to where you are today, in your own words. • In Entrepreneurs Magazine, your article, it was called How to Sound Smart and Memorable Anytime. So, I would love for you to share with our listeners a little bit about the technique that you talk about in the article. • Are there any other techniques that you encourage someone to practice in order to overcome that speaking anxiety? • A big part of communication outside of speaking is listening, what has been your experience as a coach trying to help people to become better listeners? • Can you share with our listeners what's the one online resource, tool, website or app that you absolutely can't live without in your business? • We'd also like for you to share with our listeners, maybe one or two books that you've read, could be a book that you read recently, or even one you read a very long time ago, but the book has had a very big impact on you. • Can you also share with our listeners what's the one thing that's going on in your life right now that you're really excited about? Either something you're working on to develop yourself or your people. • Where can listeners find you online? • Now, before we wrap our episodes up, Matt, we always like to ask our guests, do you have a quote or a saying that during times of adversity or challenge, you will tend to revert to this quote if for any reason you get derailed or you get off track, this quote kind of helps to get you back on track.   Highlights Matt's Journey Matt shared that he's somebody who has always been passionate and curious about communication. He remembers as a young child, being fascinated with how people communicate. In fact, one day, his mother decided it was important for him and his brother to have a yard sale, a garage sale because they had so much stuff, she was frustrated and wanted to get rid of it.  And where he grew up, there were lots of garage sales all over the place. And his mother specifically said, misspell the word garage on the signs that they were putting up and he was surprised by this advice. But they did and they inserted the letter “B” in the word garage. So, they had a garbage sale while everybody else had a garage sale. And they sold more stuff than anybody that weekend. And at that moment, he realised wow, the way you speak, the language you use, the words you use can influence people.  So, ever since then he's been fascinated by it, he studied it in school in graduate school, he worked in the corporate world for over a decade and saw the impact of communication both good and bad. And to this day, he finds it fascinating and do a lot of work in the field.    Techniques Talked About in The Article from Entrepreneurs Magazine, How to Sound Smarter and Memorable Anytime Me: Now, I was lucky enough when travelling in October to purchase a copy of Entrepreneur Magazine. And I came upon your article, “How to Sound Smart and Memorable Anytime.” And I read the article and I was so intrigued, it caught my attention so much that I was like, “Oh my goodness, I have find this gentleman on LinkedIn and I have to invite him as guest on our podcast.” And so, I would just love for you to share the technique that you talked about in this article as it relates to communication and presenting and just share with our listeners a little bit about what that technique can do to improve on your presentations.   Matt shared that when it comes to communicating, especially communicating in the moment, it is critical that we are effective and we come off as confident, competent and clear. Many of us get very nervous when we have to speak in the moment and it can be very challenging for us. So, he has spent a lot of his last little bit of times trying to learn how to help people be better at speaking in the moment and that's what his whole new book is about. It's really about helping people feel better in the moment so that they can come off as confident and comfortable and help those better understand what it is they're talking about.  So, the article that you're referring to is really about one of the ways that we can go about sounding better and more intelligent when we speak, it's leveraging a specific structure. So, what's critical in our communication is that we package the information up in a way that is readily digestible by our audience. Many of us when we communicate spontaneously just itemize information, we share what we're thinking as we're thinking it. And that's not how people process information.  He talked to many neuroscientists and they say our brains are wired for story, something that has a beginning, a middle and an end, logical connections of ideas.  So, in the article and one of the things he teaches a lot is how do you put structure to communication? And he talked about one of his favourite structures, it's three questions. What?, So, what? Now, What?   What is the idea you're talking about? It's your product, your service, your offering your update, your feedback, it is the what?  So, what is why is it important and relevant to your audience? We have known for decades that content that is relevant and salient for an audience is what they pay attention to.  And then finally, now, what is what comes next? Maybe it's do you have questions for me, or let me show you a demonstration, or let's set up another meeting.  So, by simply following the structure, What, So, what, Now, what, answering those questions, you can package up your information nicely. In fact, he just used that structure to help explain the structure. He told you what it was, why it's important, and how you can use it. So, that article, and a lot of what he does is really about helping people learn different structures for different speaking situations.    Me: Amazing. And you also had some other structures that you mentioned in the article where you spoke about: ·      Problem, Solution, Benefit ·      Point, Reason, Example point ·      Comparison, Contrast, Conclusion ·      Situation, Task, Action and Result Could you just elaborate, maybe about 10 to 20 seconds on each for those just for our listeners, as well?   Matt shared that when it comes to speaking in the moment, there lots of different types of circumstances and situations that we find ourselves in. And different structures apply for different situations. So, when you're selling something, trying to persuade somebody of something, a very useful structure is problem, solution, benefit.  Many of us have found ourselves in circumstances where we need to persuade, so you articulate the problem, challenge or issue, you then explain your suggestion for how we go about solving it. And then you explain the benefits of doing so. So, that can be a very useful structure. In fact, any television advertisement you've ever seen has been in that structure.  There are other structures as well. In the article, he talked about another one, he recommends that people use a lot, which is comparison, contrast, conclusion, you compare two items together or three, or four. And then you talk about how they're different, that's the contrast. And then you give your conclusion. There are myriad structures out there, people are familiar with some, others not so familiar with. But the idea is to have a toolkit of structures that you can leverage to help you in those moments where you're struggling.   Techniques Encouraged to Practice in Order to Overcome Speaking Anxiety  Me: So, a big part of what you do as well, Matt is trying to help people get over the anxiety of presenting in front of a lot of people confidently, and I know structure, the methodology of the structure will definitely help you to have a little bit more focus, and you will have something in place versus just going up there and not knowing what to say. But are there any other techniques that you encourage someone to practice in order to overcome that speaking anxiety?   Matt shared that first and foremost, he doesn't think you can overcome anxiety, he thinks we can become more comfortable with it, we can learn to manage it. But would we even want to overcome it, anxiety is actually helpful to us, it is something that helps us focus, it allows us to be sure that what we're saying is important for ourselves and our audience, and it gives us energy. So, to him, it's all about managing anxiety, not overcoming anxiety.  And when it comes to that there are lots of things that people can do, we can manage both symptoms, as well as sources, symptoms are the things that we physiologically experience. And then sources are the things that initiate and exacerbate our anxiety.  So, it's important to attack both situations. So, symptoms are the things that we experienced, so many people get shaky, they feel their heart rate go up, so to help those with specific techniques, for example, deep belly breathing, you can breathe, take a slow inhale in and a longer exhale out and that will actually initiate a relaxation response that can help and it doesn't take very much to actually have that take effect. If you're shaky that's adrenaline trying to move you from threat towards safety and that means that we can do some movement in the beginning of a presentation stepping forward towards the audience, big broad gestures that gives the adrenaline a place to go and that way we can feel less anxious of our symptoms.  Now there are sources too, sources are the things that start our anxiety and continue it.  The biggest source of anxiety is people have a goal when they speak and it's good to have a goal when you speak. But we're afraid we won't achieve our goal and if you think about it, that means we're afraid that we won't achieve a future outcome.  So, the way to short circuit goal based anxiety is to become present, be focused in the moment, focus on what you're saying, focus on the audience and their needs, do something physical to get you in your body out of your head. These are all ways to manage the source of future thoughts.  So, there's a lot we can do to manage anxiety, the very first book he wrote was called Speaking Up without Freaking Out, it's a 50 techniques to help people feel better and more comfortable in the moment speaking. So, if we can manage our anxiety, we're going to do much better when it comes to our mission.   Communication: Apart from Speaking, How to Become a Better Listener Me: I believe a big part of communication outside of speaking, which I think the bigger part of communication that's way more important than speaking is listening. What has been your experience as a coach trying to help people to become better listeners, sometimes you're in a conversation, and I find that I have a challenge personally, with persons when I'm communicating, and they don't give you a moment to express your thought fully, and they start talking in the middle of your sentence. So, you're not even able to complete what you're actually saying and how do you get to that point where you can be present in the moment when the person is speaking so you can take in all that they're saying to you and process that information carefully, before actually making a response and get to the speaking part.   Matt shared that yes, listening is really important and many of us don't do it well. In fact, he heard somebody say, “Listening is really just what we do when we're waiting for our turn.”  You need to listen deeply, focused in a present oriented way to really not only show that you care about the person to connect, but also to understand what's needed in the moment.  Giving an example. Imagine you and him come out of a meeting and you say to him, “Matt, what do you think?” And he says, “Oh, good, she wants feedback. Let me give it. Well, this work, this didn't work, you could have done this better, we should have done this, etc.” But had he really listened, he might have noticed that your tone was a little quieter than usual. You came down to the back door instead of the front door, you were looking down when you asked him that question, what you really needed in that moment was not feedback, but it was support, and he missed the clues and cues. And he by jumping into giving you all this harsh feedback might have damaged the relationship.   So, we need to learn to listen well. How do you do that?  First and foremost, you listen for the bottom line, when we focus on what the person is saying in a deep way. What's the bottom line, we listen with a much more focused intensity than how we normally do it, which is just the top line, just the gist, what are they saying. And then as soon as we hear it, we begin rehearsing and evaluating and judging and that works against us really understanding.  So, the way to become a better listener is to listen for the bottom line, to give yourself permission to pay attention not just to what they're saying but how they're saying it, context in which you're saying it. This is hard work. Listening is challenging. He heard somebody once say, “You should listen until you sweat.” And he loves that idea, because it's implying that listening is an active activity, something that we really need to focus on. So, he loves that Yanique brought up that question, and he hopes everybody listening takes time to listen better.   App, Website or Tool that Matt Absolutely Can't Live Without in His Business When asked about online resources that he can't live without in his business, Matt shared that he gets a tonne of email and he uses a tool called Superhuman to help him parse through his email. It is an amazing tool, it has probably saved him 30%....40% of his email processing time. He loves the tool. He met the founder of the company a number of years ago, when he explained to him what he was working on, he fell in love with it instantly. And it is the tool he uses the most and it is the most helpful tool to him.   Books that Have Had the Biggest Impact on Matt When asked about books that have had an impact, Matt shared that beyond the books that he's written, which has had a huge impact on him. He's learned a lot in writing those two books Think Faster, Talk Smarter and Speaking up Without Freaking Out.  There are two books that he recommends to everybody. The first book is called Improv Wisdom, Improv Wisdom: Don't Prepare, Just Show Up by Patricia Ryan Madson. It is a very short book, but it is life changing. It has changed his life. It is a book that talks about the rules and ways that improvisation, improv can be applied to daily life. So, it's not about being funny, it's not about being up on a stage. It's about how to live your life in a more present oriented, connected, spontaneous way. Fantastic book!  The other book is a book he recommends to anybody looking to get better at their communication. It is an older book, as is Improv Wisdom. It is called Made to Stick: Why Some Ideas Survive and Others Die by Dan and Chip Heath, Chip Heath actually is a colleague of his at Stanford's Business School. It's all about how to make your ideas stand out and stick in people's minds in a world where there's a lot of things pulling at our attention. They give a six step methodology much like he does in his new book, that's all about how to make your ideas stick. He thinks everybody who wants to improve their communication, and they're lives should check out both of those books.   What Matt is Really Excited About Now! When asked about something that's he's excited about, Matt shared that he's very, very excited about the podcast he host Think Fast, Talk Smart, he's dedicating a lot of his time and resources to expanding and extending the communication best practices and tips that they share through experts. He believes it helps him become a better person, a better communicator and he certainly thinks it helps everybody. So, he's excited in the new year to put a lot of effort into that.    Me: Perfect. Okay, thank you for sharing Matt. We'll also have a link to Matt's podcast in the episode show notes as well, for anyone that would like to tap into Matt's podcast and gain some more insight on being a better communicator.   Where Can We Find Matt Online LinkedIn - https://www.linkedin.com/in/maabrahams Website – www.mattabrahams.com   Quote or Saying that During Times of Adversity Matt Uses When asked about a quote or saying that he tends to revert to, Matt shared that it's a quote that he heard first in a silly movie, a movie called Buckaroo Banzai. And then he says he's showing his age, because it's many, many, many years ago. He knows it didn't come from this movie, but the quote is simple, “No matter where you go, there you are.”  And he often can live in the future, he can be worried and thinking about future consequences, what comes next. And he has learned that something that can help ground him is simply to come back to the present and say, no matter where you go, there you are, deal with what's coming on in front of you and that's how we get things moving forward. So, that's one of his favourite quotes and one that helps him a lot.   Me: So, thank you so much, Matt, for taking time out of your very busy schedule, for hopping on this podcast and being so gracious in facilitating this interview when I reached out to you originally. I definitely have gotten your book, I've started reading it and I've definitely shared it. I think I've shared it with at least maybe two or three organizations that I've done training with between October and December when I was first introduced to you through that article, so I think you're doing great work. And I really appreciate the time that you've taken to hop on our podcast and just share some great insights that I believe as customer experience practitioners that we can definitely use to enhance the service delivery that we have if we improve on our communication skills.   Please connect with us on Twitter @navigatingcx and also join our Private Facebook Community – Navigating the Customer Experience and listen to our FB Lives weekly with a new guest   Links •     Think Faster, Talk Smarter: How to Speak Successfully When You're Put on the Spot by Matt Abrahams •     Speaking Up without Freaking Out: 50 Techniques for Confident and Compelling Presenting by Matthew Abrahams •     Improv Wisdom: Don't Prepare, Just Show Up by Patricia Ryan Madson •     Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath   The ABC's of a Fantastic Customer Experience Grab the Freebie on Our Website – TOP 10 Online Business Resources for Small Business Owners  Do you want to pivot your online customer experience and build loyalty - get a copy of “The ABC's of a Fantastic Customer Experience.” The ABC's of a Fantastic Customer Experience provides 26 easy to follow steps and techniques that helps your business to achieve success and build brand loyalty. This Guide to Limitless, Happy and Loyal Customers will help you to strengthen your service delivery, enhance your knowledge and appreciation of the customer experience and provide tips and practical strategies that you can start implementing immediately! This book will develop your customer service skills and sharpen your attention to detail when serving others. Master your customer experience and develop those knock your socks off techniques that will lead to lifetime customers. Your customers will only want to work with your business and it will be your brand differentiator. It will lead to recruiters to seek you out by providing practical examples on how to deliver a winning customer service experience!

How did Digital Entrepreneur Christine McCarron invest in herself to be able to run Beehive? Well, that's what your Podcast Mogul Phil Better is here to do. Join Phil as he asks about Christine an International speaker and coach and how Brand awareness is currently something they are dealing with in their business! We also discuss why Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath is a book they recommend for Entrepreneurs to Read. Make sure to listen until the end for a special treat! Remember to Invest In Yourself Team Invest In Yourself

Summary:Some of the most notable authors in history have also been the most prolific - Stephen King, Michael Lewis, Agatha Christie. They have made a name for themselves by producing dozens, if not hundreds, of notable works. But what does it really mean to be prolific? How is it measured? And to what extent does being prolific equal success?In episode #117 of The Author's Corner, Robin is joined by Brock Swinson, whose mission is to uncover the secret to being a prolific writer. In their conversation, Brock divulges all kinds of insights and advice for writers who want to be prolific. They touch on topics such as research, writer's block, and accountability, and discuss what each of them has to do with being prolific. Brock also dispels many myths about the writing process and reveals the key to becoming a prolific writer: falling in love with the craft. Key takeaways:How to reverse engineer your bookThe key role that research playsDoes writer's block exist?The relationship between quality and quantitychanging your attitude towards writing (and money)How to hold yourself accountableThe importance of creative growthBrock's favorite piece of adviceCommon false beliefs about writingResources mentioned in this episode:Steven King's On Writing: A Memoir of the CraftElizabeth GilbertTurning Pro: Tap Your Inner Power and Create Your Life's Work, by Steven PressfieldMade to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan HeathAbout Brock Swinson:Brock Swinson is an interviewer for Creative Screenwriting and the author of Ink by the Barrel: Secrets from Prolific Writers. His book is broken into three parts - time, voice, and process - and contains advice to help novice writers become prolific. He also has his own podcast Creative Principles, where he interviews writers, directors, actors, and musicians such as Aaron Sorkin, Ethan Hawke, and Judd Apatow, about the habits, routines, and methods of a creative life.

Summary:Some of the most notable authors in history have also been the most prolific - Stephen King, Michael Lewis, Agatha Christie. They have made a name for themselves by producing dozens, if not hundreds, of notable works. But what does it really mean to be prolific? How is it measured? And to what extent does being prolific equal success?In episode #117 of The Author's Corner, Robin is joined by Brock Swinson, whose mission is to uncover the secret to being a prolific writer. In their conversation, Brock divulges all kinds of insights and advice for writers who want to be prolific. They touch on topics such as research, writer's block, and accountability, and discuss what each of them has to do with being prolific. Brock also dispels many myths about the writing process and reveals the key to becoming a prolific writer: falling in love with the craft. Key takeaways:How to reverse engineer your bookThe key role that research playsDoes writer's block exist?The relationship between quality and quantitychanging your attitude towards writing (and money)How to hold yourself accountableThe importance of creative growthBrock's favorite piece of adviceCommon false beliefs about writingResources mentioned in this episode:Steven King's On Writing: A Memoir of the CraftElizabeth GilbertTurning Pro: Tap Your Inner Power and Create Your Life's Work, by Steven PressfieldMade to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan HeathAbout Brock Swinson:Brock Swinson is an interviewer for Creative Screenwriting and the author of Ink by the Barrel: Secrets from Prolific Writers. His book is broken into three parts - time, voice, and process - and contains advice to help novice writers become prolific. He also has his own podcast Creative Principles, where he interviews writers, directors, actors, and musicians such as Aaron Sorkin, Ethan Hawke, and Judd Apatow, about the habits, routines, and methods of a creative life.

We are too often sleepwalking through our lives. Rushing from here to there, where people we come in close contact with become mere extras in the screenplay of our day. But what if you could take some time and find a way to connect with someone over a shared joy, or frustration, or cool coffee drink - or gaudy pink flamingo earrings? What if you could do this with the people you see and interact with every day - your co-workers? To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.comKey Takeaways:Story is up to 22x more memorable than just facts alone.The best approach for data retention is to incorporate it into a story. Story touches hearts and changes minds in a way that data, facts, and figures cannot do alone.Stories unite us and connect us, across any perceived barriers. They can touch, delight, provoke, anger, move, or propel us into action. "If you want people to remember you - or your business, cause, or movement - and take action, the best way is to tell your story." —  Maria Ross Episode References: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan HeathJohn Millen blog, 4 Reasons Stories are So MemorableMARIA'S COURSELearn more about Maria's new Brand Story Breakthrough course, starting September 8. Spots are limited so grab yours before it's gone to start attracting more of your ideal customers and boosting revenue and growth: https://bit.ly/BSBcourseJoin the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemaria

We are too often sleepwalking through our lives. Rushing from here to there, where people we come in close contact with become mere extras in the screenplay of our day. But what if you could take some time and find a way to connect with someone over a shared joy, or frustration, or cool coffee drink - or gaudy pink flamingo earrings? What if you could do this with the people you see and interact with every day - your co-workers? To access the episode transcript, please click on the episode title at www.TheEmpathyEdge.comKey Takeaways:Story is up to 22x more memorable than just facts alone.The best approach for data retention is to incorporate it into a story. Story touches hearts and changes minds in a way that data, facts, and figures cannot do alone.Stories unite us and connect us, across any perceived barriers. They can touch, delight, provoke, anger, move, or propel us into action. "If you want people to remember you - or your business, cause, or movement - and take action, the best way is to tell your story." —  Maria Ross Episode References: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan HeathJohn Millen blog, 4 Reasons Stories are So MemorableMARIA'S COURSELearn more about Maria's new Brand Story Breakthrough course, starting September 8. Spots are limited so grab yours before it's gone to start attracting more of your ideal customers and boosting revenue and growth: https://bit.ly/BSBcourseJoin the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy Connect with Maria: Get the podcast and book: TheEmpathyEdge.comLearn more about Maria and her work: Red-Slice.comHire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-RossTake my LinkedIn Learning Course! Leading with EmpathyLinkedIn: Maria RossInstagram: @redslicemariaX: @redsliceFacebook: Red SliceThreads: @redslicemaria

Learn seven science-backed habits that you can start doing today to boost your charisma. These habits are easy to implement and can make a big difference in the way you interact with others. If you're looking to improve your social skills, build stronger relationships, or become more likable, these habits will help!

Learn seven science-backed habits that you can start doing today to boost your charisma. These habits are easy to implement and can make a big difference in the way you interact with others. If you're looking to improve your social skills, build stronger relationships, or become more likable, these habits will help!

Deepak Menon is Vice President at Microsoft India, leading the Product Experience, Design and Research teams across products in the Experience & Devices (E+D) and Security, Compliance, Identity and Compliance (SCIM) divisions at Microsoft India. They include products like Windows, Teams, Office, Edge, Search, Bing, OneDrive, SharePoint, Outlook, and Loop. Deepak's team helped define the enquiry around ‘What is productivity for billions of mobile-only users', which has led to product innovations like Kaizala and Microsoft Office – mobile products that help businesses connect with their value chain to collaborate and complete consumer and business workflows. Deepak was also responsible for designing and defining the Ribbon interface for Microsoft Office. He was also the driver for the Microsoft Centre for Information work, which reimagined the future of productivity and won the IDSA gold reward in 2003. Deepak has worked at Google leading User Experience teams in India and Seattle. He was also the Chief Product and Customer officer at Myntra, leading teams across multiple functions. Deepak completed his B.Arch. from REC. Trichy, his M.Arch. on a fellowship and M.F.A. from The Ohio State University. He loves sports and lives in Hyderabad with his wife, Ashwini, two sons, Adhvai & Prathyai and his dog Dash. Join us as we delve into the pivotal role of design in driving innovation within organizations. Deepak shares a compelling project Kaizala, where design proved crucial in fostering innovation and illuminated the powerful impact of design thinking on transformative outcomes. In this episode, we explore the indispensable roles of diversity and empathy in the design process when aiming for innovation. Deepak unravels how embracing diverse perspectives and empathetic approaches unlocks the potential for groundbreaking solutions and user-centric experiences. Discover the art of balancing practicality and creativity in the quest for innovative design. Learn how to cultivate a collaborative, interdisciplinary environment where design seamlessly integrates with engineering, marketing, and product management functions. We unveiled effective strategies for nurturing innovation through harmonious cross-functional collaboration. Get insights on approaching emerging technologies and trends in design innovation. Deepak gives invaluable tips on staying ahead of the curve, leveraging cutting-edge advancements, and navigating the ever-evolving landscape of emerging technologies to drive innovative design solutions. Embark on a journey of technological promise as our guest unveils their excitement for emerging technologies and trends driving innovation in design. Discover the transformative potential of groundbreaking advancements and explore the untapped possibilities that lie ahead. Please tune in to our podcast, Designing for Innovation: Unleashing Creative Brilliance, as we engage in thought-provoking conversations with Deepak Menon, uncovering the transformative power of design in driving innovation. Book Recommendation by Deepak Menon Made to Stick: Why Some Ideas Survive, and Others Die - Chip Heath Guns, Germs And Steel - Jared Diamond  Seeking Wisdom: From Darwin to Munger - Peter Bevelin Thank you for listening to this episode of Nodes of Design. We hope you enjoy the Nodes of Design Podcast on your favourite podcast platforms- Apple Podcast, Spotify, Google Podcasts, Amazon Music, and many more. If this episode helped you understand and learn something new, please share and join the knowledge-sharing community #Spreadknowledge. This podcast aims to make design education accessible to all. Nodes of Design is a non-profit and self-sponsored initiative by Tejj.

Listen, and learn about the Art of Pitching to Investors in this talk with our guest Burt Alper, Lecturer in Management at Stanford University Graduate School of Business and Founder of Burt Alper Consulting. We talk about pitching frameworks - AIM (Audience, Intent, Message) and CUE (Curiosity, Understanding, Excitement); making your pitch memorable; how the investment process works; rehearsing your pitch; anticipating investors questions; last thing you do in a pitch & make it investors easy; what to do if there is no fit & finding an analogy to better connect with investors; and resources that help you sharpen your pitching skills.LinksStanford GSB: Burt AlperCompany: Burt Alper ConsultingBook: Get Backed: Craft your story, build the perfect pitch deck, and launch the venture of your dreams (Evan Baehr & Evan Loomis)Book: Guide to Presentations (Lynn Russel & Mary Munter)Book: Made to Stick - Why Some Ideas Survive and Others Die (Chip Heath & Dan HeathWebsite: LinkedIn Series B pitch to Greylock (Reid Hoffman)Website: Perfecting your Pitch (Garage Ventures) Support the showContact Help To Grow Talk Follow on LinkedIn: Desiree Timmermans Follow on LinkedIn: Help To Grow Talk Email us: podcast@helptogrowtalk.com Thanks for Listening & Tune in Next Time!

Andrew Blechman, author of "Made to Stick: Why Some Ideas Survive and Others Die"

In this episode - part of a mini-series on stories in business - we discuss how to start your stories so that your listeners or readers self-select to read or listen to what you have to say rather than scrolling on, hitting delete, or daydreaming during your speech.What Is Covered:-Why starting strong is essential for any story-What a lead is and how you can use it to begin your story with-What refining a lead can uncover from your story-Three different unexpected ways of opening your story-How to find a specific moment in a story to captivate your audienceYou have only a few seconds to capture your audience's attention before they scroll past your post. Whichever way of starting your story you opt for, you must generate the urge to know more about what you have to say. You only need a few words to make them feel they're in the right place to make a difference.Resources:-Book: Charles Kahlenberg, Chip Heath - Made to Stick: Why Some Ideas Survive, and Others Die https://www.amazon.com/Made-to-Stick-audiobook/dp/B000MGBNM6/-Join the Actually Making a Difference Facebook Group: https://www.facebook.com/groups/makingadifferenceactually-Actually Foundations: https://actually.world/foundations/-Find out more about Actually® https://actually.world/-Facebook https://www.facebook.com/actually.world -Instagram https://www.instagram.com/actuallychangingtheworld/-LinkedIn https://www.linkedin.com/in/saraactually/

In today's episode of Category Visionaries, we speak with Taj Adhav, CEO of Leasecake, a location management platform that's raised over $17 Million in funding, about why it's time the commercial leasing industry got its own version of LinkedIn or Uber, and how Leasecake believes they've got what it takes to claim the space. Through empathy and building trust with their clients, Leasecake is able to provide simple, streamlined solutions to some of the sector's most acute pain points, saving time and money for tenants and property owners alike. We also speak about how Taj's early experiences in a commercial tenant household helped make him aware of the stress and strains for tenants, how his family felt about him leaving behind a Fortune 500 career to move into the startup space, why he feels that being a great CEO means you never stop learning, and why he's convinced that Leasecake are leading the way in creating their own category. Topics Discussed: Taj's career in everything from CPA to Disney Cruises, and why he left it behind to move into the startup space The lessons Taj has learned by doing as leader of his own enterprise, and why it's all about the people The critical problems and pain points in the commercial leasing sector that form Leasecake's value proposition for their clients Why trust and empathy are critical for a business that people need to put their trust in to make some very big decisions Why Leasecake's new approach to leasing puts them in a category all of their own How a more simplified solution respects the efforts users go to when carrying out even simple tasks   Favorite book: Made to Stick: Why Some Ideas Survive and Others Die

Cathy Wagner, The Retail Maven, or as I lovingly refer to her…The Profit Lady...joins me on this episode to talk about profit when it comes to retail. She has loads of experience helping retailers make more money, have more profits, watch out for retail market trends, and stay ahead of the game. She shares her actionable tips and steps to bring more profit to your retail business…like these 3 KPIs you NEED to pay attention to:Rent Costs - 10% of SalesTeam Payroll Costs - 10% of SalesInventory and Costs of Goods - 48% of Sales Have you ever doubted the impact of quality customer service? Cathy shares a story about a personal experience she helped create for a retailer by making detailed, personal calls to their top customers. Those phone calls alone resulted in 30k worth of sales!We also talk about a tricky subject for retail owners: paying yourself! Not paying yourself is not the favor you think it is. You have to value your time and input into your business, this mindset will impact your business and profits for the better.Cathy shares a ton of great information and resources in today's episode. So please check out the links, training, books, and whatever can be of use to you. We're here to help…and we're rooting for your success!What's Inside:Actionable steps for more profit in your independent retail business.Staying up to date in the ever-changing world of retail.Comparing and watching retail trends.A retail story of making 30K with the power of customer service.Is there a hole in your business?Are you STILL not paying yourself?Mentioned In This Episode:Start your week off right with the Rise & Shine newsletter, sent to your email inbox every Monday morning!Retail MavensRETAILMavens - YouTubeRetail MavensHow to Increase Your Sales so You can Consistently Pay Yourself & Your StaffThe E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About ItAmazon.com: Made to Stick: Why Some Ideas Survive and Others Die (Audible Audio Edition)Accounting Software & Solutions | QuickBooks GlobalThe Business of Fashion (@bof) on InstagramHarvard Business Review (@harvard_business_review) on InstagramRegister for EVOLVE 2023 and use code podcast to save $400Crystal MediaCrystal on InstagramCrystal Media on InstagramCrystal Media Co - YouTube

New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. He labels them SPEACC (“speak,” phonetically), and they are crucial to understanding if one wants to be a more effective and charismatic speaker. Meanwhile, Jonah explains–using words like seems, think, should–-lessens the effectiveness of speech overall. More specifically, though, there are certain hedging phrases which yield more results than do others, and he discusses them here. He also describes “the copier experiment,” wherein one simple word will persuade people to accommodate a request, even if inconvenient.  A simple two-letter word modification will convince everyone from children in the classroom to community members during election time to take the desired action. Delegating action versus assigning someone an identity based on that action is a very powerful shift, as Jonah explains. There are six categories under which persuasive language falls, a framework. There is a surprising difference between the effectiveness of abstract language and concrete language  when it comes to raising money. Brendan shares an example of using hedging language versus direct language, and the difference it made to his clients.  Quotes: “While we pay a lot of attention to what we want to communicate…we think a lot less about how we say those things, the particular words we use. And that's a mistake because the words we use can have a big impact on our effectiveness.” (3:52-4:15 | Jonah)  “I know that some people hate Donald Trump, and I know that some people love Donald Trump. Whether you love him or hate him, you can't deny that he's been a great salesperson for his ideas. Even if you hate him and hate everything he stands for, he's had an amazing ability to get a whole bunch of people to do what he wants and follow his suggestions. So, one question is: why?” (6:57-7:18 | Jonah) “Think about it this way: If you understand the science of hitting, you get on base more in baseball. If you understand the science of shooting a basketball, more of your three free throws go in. Same is true of language. Language is something we do all the time, just like you can become a better basketball shooter, a baseball hitter, a better swimmer, whatever you do in your life. By understanding how language works, you can use it more effectively.” (17:55-18:19 | Jonah) Connect with Brendan Dell: LinkedIn: https://www.linkedin.com/in/brendandell/ YouTube: https://www.youtube.com/c/BrendanDell Instagram: @thebrendandell TikTok: @brendandell39 Buy a copy of Brendan's Book, The 12 Immutable Laws of High-Impact Messaging: https://www.indiebound.org/book/9780578210926    Pre-Order Jonah's Book: Magic Words Hardcover & Kindled: https://amzn.to/3IwX21l Audio: https://amzn.to/3ZbRe4c Check out Jonah's recommended books:   The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell  https://www.indiebound.org/book/9780316346627   Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath  https://www.indiebound.org/book/9781400064281   Diffusion of Innovations by Everett M Rodgers https://www.indiebound.org/book/9780743222099 Please don't forget to rate, comment, and subscribe to Billion Dollar Tech on Apple, Spotify, or wherever you listen to podcasts! Use code Brendan30 for 30% off your annual membership with RiverSide.fm  Podcast production and show notes provided by HiveCast.fm

Jonah Berger reveals how to massively increase your persuasiveness through simple shifts in your language. — YOU'LL LEARN — 1) The simple two letter shift that makes you more persuasive. 2) The easiest way to look–and become–smarter. 3) A tiny speech habit that's undermining your impact. Subscribe or visit AwesomeAtYourJob.com/ep844 for clickable versions of the links below. — ABOUT JONAH — Jonah Berger is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, influence, natural language processing, and how products, services, and ideas catch on. He has published over 70 articles in top-tier academic journals, teaches one of the world's most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Millions of his books, Contagious, The Catalyst, Invisible Influence, and most recently Magic Words, are in print in over 35 countries around the world. Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early‐stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation. • Book: Magic Words • Book: The Catalyst: How to Change Anyone's Mind • LinkedIn: Jonah Berger • Twitter: @j1berger • Website: JonahBerger.com — RESOURCES MENTIONED IN THE SHOW — • Book: "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath • Previous episode: 553: How to Change Minds and Organizations with Jonah Berger See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dean's book recommendation:The Power of Moments: Why Certain Experiences Have Extraordinary Impactby Chip Heath & Dan HeathSwitch: How to Change Things When Change Is Hardby Chip Heath & Dan HeathMade to Stick: Why Some Ideas Survive and Others Dieby Chip Heath & Dan HeathDecisive: How to Make Better Choices in Life and Workby Chip Heath & Dan HeathTo Engineer Is Human: The Role of Failure in Successful Designby Henry PetroskiThe Prayer of Jabez: Breaking Through to the Blessed Lifeby Bruce WilkinsonDean's favorite verse:“Now to him who is able to do immeasurably more than all we ask or imagine, according to his power that is at work within us.”— Ephesians 3:20

Join me on the Fast Track to Grant Writer: www.teresahuff.com/vip   Several months ago I was at a large nonprofit conference in Nashville. While wandering up and down the booths, one caught my eye. They were giving away macaroons…delicious, colorful, many-flavored, handmade macaroons. *Sigh.* The macaroons worked their magic and I quickly became friends with the two coworkers running the booth. Turns out one of them, Dave Raley, was at another conference just the month before in Milwaukee - and so was I! We were both presenters at that conference, but somehow our paths hadn't crossed there.  At any rate I'm glad we finally met because, aside from the delightful macaroons, Dave and I have kept in touch and he's a wonderful person. That's why I wanted you to meet him too. Today you get to meet Dave Raley, a consultant who helps organizations take care of their economic engine through innovation, growth, and scaling. Dave points out we should pay attention to important trends in the amount of giving, type of giving, and who does the giving.    Trends To best make the type of impact you are working towards it is important to review your current situation. First, look inward and review the things you do to produce revenue. Secondly, look outward and pay attention to trends. Trends are like waves. Just like when you're trying to catch a wave surfing, you can miss waves by paddling too early or too late. You need to match the speed and be on top of it to be able to ride the wave. An example of a trend that we're currently in the middle of is the Subscription Economy.    How to Best Use the Subscription Economy We're currently living in a Subscription Economy. Not long ago, a person's typical monthly payments included the necessities of life like mortgages, car payments, and water bills. Now we subscribe to much more every day. Things like Netflix, Hulu, Spotify, softwares, gyms, food - all these point to the subscription economy we live in. This has transformed the way donors and customers think about recurring transactions. It has normalized the concept of monthly giving and encouraged it through the ease of it all. Consumers and donors see monthly payments as a normal part of life and as a good and doable thing. This helps create predictability for organizations, including nonprofits, since they can have an idea of their monthly incoming revenue. Say a nonprofit wants to ramp up subscription giving: Take stock of what you've got. Look at your recurring donors and the long term value. You need to know where you are so you know where you can go.  Prioritize your monthly giving program. Make it easy to see and use on your website or another type of functional giving platform.    Tips for the Subscription Economy: Donors like convenience. Automated giving can help your revenue.  Don't limit your goal and therefore limit your plan. Aim high. Look at your giving program and how to better use your resources.   Challenge Question: How can you rethink and maximize the subscription economy we are living in?   Meet Dave Raley:  Consultant, speaker, and writer Dave Raley is the founder of Imago Consulting, a firm that helps faith-informed organizations generate profitable growth by developing sustainable innovation. He's also the co-founder and host of the Purpose & Profit Podcast, a show about the surprising ideas at the intersection of nonprofit causes and for-profit brands.    Connect with Dave Raley: Imago Consulting - Website Purpose & Profit Podcast   Resources: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Made to Stick: Why Some Ideas Survive and Others Die by Dan and Chip Heath The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team by Patrick M Lencioni Free Audit: How Grant-Ready Is Your Nonprofit? If you need support in your journey to excellence as a grant writer, I'd like to invite you to join me on the Fast Track to Grant Writer. Go to teresahuff.com/vip and start learning today.  Do You Have What It Takes to Be a Grant Writer? Take the Quiz: If you're ready to explore a career in grant writing, take my free quiz, “Do you have what it takes to be a grant writer?” People are always surprised at how many skills they already have. The distance isn't as far as they thought. Let's figure out how you can use your skills to help change your world. If you're ready to step up your nonprofit game, join me on the Fast Track to Grant Writer. The world needs you.   Connect with Teresa Huff:   Website: www.teresahuff.com   Take the Quiz: Do you have what it takes to be a grant writer?   Social:   • LinkedIn Community • LinkedIn • Instagram • Pinterest   Get on the Fast Track to Grant Writer:    www.teresahuff.com/vip  

Casey Mank shows how to make your writing more effective by making it simpler. — YOU'LL LEARN — 1) Why writing matters tremendously—even when you're not a writer 2) How to make your writing more powerful in three steps 3) Why people aren't reading what you write—and how to fix that Subscribe or visit AwesomeAtYourJob.com/ep829 for clickable versions of the links below. — ABOUT CASEY — Casey has taught in writing classrooms for over 10 years, most recently at Georgetown University's McDonough School of Business and School of Nursing and Health Studies. She has taught writing to professionals at organizations including Kellogg's, MasterCard, Sephora, the Aspen Institute, Viacom Media, the EPA Office of the Inspector General, the PR Society of America, the National Association of Government Communicators, and many more. Casey serves on the board of directors at the nonprofit Center for Plain Language and is proud to have helped thousands of writers get to the point and reach their audiences with greater impact. • Email: casey@boldtype.us • LinkedIn: Casey Mank • Website: BoldType.us — RESOURCES MENTIONED IN THE SHOW — • Tool: WebFx.com • Tool: Hemingway • Tool: Difficult & Extraneous Word Finder• Tool: Grammarly • Study: "How Little Do Users Read?" by Jakob Nielsen • Study: "The Impact of Tone of Voice on Users' Brand Perception" by Kate Morgan• Website: PlainLanguage.gov• Book: "Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)" by Janice Redish • Book: "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath • Book: "Brief: Make a Bigger Impact by Saying Less" by Joe McCormack• Book: "The Elements of Style" by William Strunk, Jr., E.B. White, Test Editor, and Roger Angell See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a world where we are constantly bombarded with images and noise, it's easy to forget the power of words. But words are still the most powerful tool we have for communication. They can be used to connect with others, to share our stories, and to create change. Podcasting is one of the most intimate forms of communication. It's a way to use words to connect with others in a very personal way. When you hear someone's voice, it feels like they're speaking directly to you. And when you share your own story, you have the opportunity to really connect with your listeners. I was interviewed and the interviewer changed the question from "What is your favorite Books" to "What is one of your favorite books." It puts a whole different level of pressure on the guest. This got me to thinking are there any other words that we can substitute to have a larger impact on our audience.  Ready To Start Your Podcast You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener Mark Achieve More Success Quick by Changing From Whining to Winning Mark start a new podcast about the new Lord of the Rings show, and instead of explaining how the was costing money, and it took time, and even when the show wasn't putting out more episodes, he had to pay for hosting, etc he changed his strategy. Mark asked if they received any value, and if they did, would they mind giving any of it back and giving them one link (so it's one call to action).  In his first season, he received around $900. For this old podcast, he also received $900 but it took him between 9-0 years.  Don't Say This Say That Instead of asking "What is your favorite ____? " you can ask a quest, "What is ONE OF YOUR favorite ____? This still allows us to hear their favorites without having to make them pick their absolute favorite Instead of asking is someone interested in coming on your show, ask them if they are willing. When it comes to willing vs interested, willing sounds more open.  When the doctor asked "Are there any other concerns you'd like to address in this visit?" 53% of patients responded affirmatively. Yet when the doctor asked "Are there some other concerns you'd like to address in this visit?" a whopping 90% of patients responded affirmatively.    Why? Patients were primed by how each of the words is used elsewhere. Naming "some" concerns implies you have options. "Any" implies random guesswork (at best) or an exhaustive list (at worst.)  The word "some" evokes a positive response. (source)   Quick Keys to Communication Keep it simple. Is it unexpected? Be specific Say it in a way that makes your listener invokes emotions. Always use stories when possible Book: Made to Stick: Why Some Ideas Survive and Others Die   QUESTION OF THE MONTH This month the question is from Matt Rafferty  The Author Inside for You show and he wants to know: The question is, “What is your Next Podcast going to be about?” Not your next episode, but your next SHOW. We all know it is hard to have just one… If you're sticking to just one, explain that as well. Leave Your Answer at  www.schoolofpodcasting.com/question Deadline is 11/25/22 Where I Will Be? I look forward to seeing you all, please come up and say high. To see my full itinerary, go to schoolofpodcasting.com/where Mentioned In This Episode School of Podcasting Schoolofpodcasting.com/listener Rings of Power Podcast ringsofpowerpodcast.com Resourceful Designer resourcefuldesigner.com Podcast Branding podcastbranding.co Book: Made to Stick: Why Some Ideas Survive and Others Die The Author Inside for You show Jerry Seinfeld Explains the Pop Tart Joke https://youtu.be/itWxXyCfW5s    My Podcast Reviews https://supportthisshow.com/mpr Dave Jackson's YouTube Channel Book: Profit From Your Podcast Ben Locker Copywriter

Paul Riccomini is a Professor of Education at PennState. He is also the current President of the Division for Learning Disabilities (DLD) of the Council for Exceptional Children (CEC). Paul shares his family history of educators and his deep-seeded love of math (despite almost failing 9th grade Algebra). This love of math drives his passion for providing high-quality instruction for students as well as professional development for teachers. Resources (Clickable Links) from this episode:Paul's faculty pagewww.RetrievalPractice.orgMake it Stick: The Science of Successful LearningMade to Stick: Why Some Ideas Survive and Others Diewww.teachingld.org Twitter: @TeachingLD What Paul's Reading: (Check out your local bookstore or favorite online provider)How Learning Happens: Seminal Works in Educational Psychology and What They Mean in Practice by Carl Hendrick

Guest Maxim Cramer - mennenia.comTwitter @mennenia Youtube Video: https://www.youtube.com/watch?v=g-xWEdAaOTcRelated Episodes Episode 101 - How to Learn New APIs with Stewart Lynch - Part 1 Episode 102 - How to Learn New APIs with Stewart Lynch - Part 2 Related Links Made to Stick: Why Some Ideas Survive and Others Die by Heath BrothersSponsorsStream - Free In-App Messaging SDK & UI Kits for iOS/SwiftStream Chat is the easiest way to add messaging to your iOS app. High-level UI components connect the Stream Chat API with minimal coding.  Try Stream Chat free for 30 days https://gstrm.io/empowerapps or  apply for your Maker Account, free forever for qualifying teams https://gstrm.io/empowerappsmaker Try for freeBushel - the macOS virtual machine app for developersI'm looking for beta testers! For developers who want to be rigorous and uncompromising in their app testing. You can set up your virtual machine for almost any configuration, from a fresh, factory reset of the Ventura beta all the way back to Big Sur. Test, simulate, roll back and debug apps and scripts however you need to without worrying about destroying your machine. If you want to be invited to our first TestFlight, or even if you just want updates on Bushel, sign up at the website, and we will get in touch with you.swiftpackageindex.com is the place to find Swift packages.  over 5,000 packages indexed now, you'll find a package that can help.  help you make better decisions about your dependencies.  host DocC-based documentation for package authors. You can see how well maintained every package is, what platforms and Swift versions it's compatible with based on real-world build data, how many other dependencies it will bring in and much more. Unlike an open-source library, running an open-source website requires ongoing time for maintenance and supporting package authors in addition to the time we spend on new features. Our work is primarily funded by you - the Swift communityIf the site has helped you find a package, or if you want to support a community-run open-source project, please go to swiftpackageindex.com, look for the pink heart, and join over a hundred other people who support our work through GitHub sponsors.Impact Development Why developer happiness gets in the way The widening gap between founder and developer Startup thinking vs Enterprise approach Taking Shortcuts Supporting other engineers on your team Dealing with difficult founders Importance of Communication Also how can you learn to talk backwards!Social MediaEmailleo@brightdigit.comGitHub - @brightdigitTwitter BrightDigit - @brightdigitLeo - @leogdionLinkedInLeoCreditsMusic from https://filmmusic.io"Blippy Trance" by Kevin MacLeod (https://incompetech.com)License: CC BY (http://creativecommons.org/licenses/by/4.0/) ★ Support this podcast on Patreon ★

Sri Ganesan is Co-founder & CEO of Rocketlane, a leading Customer Onboarding Platform and SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace.  Sri has spent his last 9 years building and scaling SaaS businesses. His last start-up, Konotor, was acquired by Freshworks in 2015 and went on to become their fastest-growing product (today known as Freshchat). Prior to building start up, Srikrishnan was leading product teams at companies like Verizon, Rediff, and Jigsee. In this episode we cover: 00:00 - Intro 01:35 - Sri's Background + Freshworks Acquisition Story 08:33 - Founding Rocketlane 11:10 - The Importance & Impact Of Customer Onboarding 14:29 - What Kind Of Companies Rocketlane Is Build For 16:55 - The Needs Of Sales & Marketing Teams In An Onboarding Platform 19:35 - https://flyingcatmarketing.com (Flying Cat Marketing - Content-led B2B SEO agency) 21:33 - Prioritizing The Most Important Things When Onboarding A New Client 24:09 - Pros & Cons Of Following An Onboarding Template vs Natural Conversations 25:52 - How New Business Can Implement Or Optimize A Customer Onboarding Process 27:46 - Sri's Favorite Activity To Get Into a Flow State 28:27 - Sri's Piece Of Advice For His 20 Years Old Self 29:03 - Sri's Biggest Challenges at Rocketlane 30:19 - Instrumental Resources For Sri's Success 32:26 - What Does Success Means for Sri Today 33:09 - Get In Touch With Sri Get In Touch: Sri's Email https://twitter.com/srikrishnang (Sri's Twitter) Mentions: https://www.linkedin.com/company/freshworks-inc/ (Freshworks) https://www.linkedin.com/in/girish1/ (Girish Mathrubootham) Books: https://amzn.to/3BO7MVM (Leadership and Self-Deception: Getting out of the Box by The Arbinger Institute) https://amzn.to/3BRHuSk (Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath) Tag Us & Follow: https://www.facebook.com/SaaSDistrictPodcast/ (Facebook) https://www.linkedin.com/company/horizen-capital (LinkedIn) https://www.instagram.com/saasdistrict/ (Instagram) More About Akeel: https://twitter.com/AkeelJabber (Twitter) https://linkedin.com/in/akeel-jabbar (LinkedIn) https://horizencapital.com/saas-podcast (More SaaS Podcast Sessions) https://horizencapital.com/saas-consulting-services/ (SaaS Consultants) https://horizencapital.com/how-to-value-saas-business/ (Learn How to Value SaaS Companies)

In this episode Steve and Jason discuss:The weeds and grass analogy We all need hope and positivity Taking action and doing it now Resources and mindsets useful for reducing stressKey Takeaways: Remember the weeds and grass analogy. Crowd out the negative thinking with hopeful, generative, positive ideas. Think about the possibilities, not only about what is but what could be. We all need hope and positivity, real and honest positivity that acknowledges the reality while still looking out for the possibilities. When's the best time to plant an oak tree? 25 years ago. When's the second best time? Today! You might be doing it late, but what's important is that you're doing it now. Take action. A daily practice of meditation decreases stress, do it 10 minutes a day. If you think you don't have 10 minutes, take a deep breath through your nose. When you feel something, don't try to make it go away. Instead, invite it in and name it because if you can name it, you can tame it. “The weeds are either gonna crowd out the good grass or the good grass is gonna crowd out the weeds - with our minds, it's the same exact thing… If the weeds are crowding out the good things, then our actions are gonna be weed-like and the opposite is also true.” - Jason Abell “If we can name it, then we can tame it… What we resist, persists.” - Steve ScanlonBook Mentioned: “Made to Stick: Why Some Ideas Survive and Others Die” by Dan and Chip Heath https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287 Connect with Steve and Jason:LinkedIn: Jason or SteveWebsite: Rewire, Inc.: Transformed Thinking Email: grow@rewireinc.com Show notes by Podcastologist: Justine TallaAudio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Laura's multipotentialite mother inspired so much in her life: a love of learning, culture, language, and academic achievement. But a few years into her PhD in Victorian literature, Laura doubted that a tenured professorship was within reach. Or that it was the lifestyle she wanted. Thanks to intensive soul-searching and working with a coach, she gained clarity into potential careers, finished her dissertation earlier than the bulk of her cohort, and began her transition to marketing.Between working for a small nonprofit, a large professional services firm, and a few other employers, Laura has become a well-regarded content marketing strategist and ghostwriter for executives. When the pandemic hit, Laura struck out on her own for more flexibility, including time to augment her daughters' online learning. Laura's future includes big plans for building a content marketing agency, working abroad for five or six years in Europe, and writing a novel. All ambitions her mother — her mentor — would surely be proud of.Laura's recommended books for a career switchMindset: The New Psychology of Success by Carol S. Dweck Give and Take: Why Helping Others Drives Our Success by Adam Grant Yes, And: How Improvisation Reverses "No, But" Thinking and Improves Creativity and Collaboration--Lessons from The Second City by Kelly Leonard & Tom YortonMade to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan HeathSecrets to Winning at Office Politics by Marie G. McIntyre Workplace Poker: Are You Playing the Game, or Just Getting Played? by Dan Rust The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It by John Tierney and Roy F. BaumeisterH3 leadership: Be Humble. Stay Hungry. Always Hustle by Brad Lomenick and Mark Burnett Quiet: The Power of Introverts in a World That Can't Stop Talking by Susan CainLaura's recommended content marketing resourcesContent Marketing Institute Content Marketing Profs LinkedIn Learning Content Marketing CoursesOther resources mentionedThe Versatile PhDMentorCoachWhere to find Laura & Sharp StorylinesLaura on LinkedInCheck out more from The Work SeminarVisit theworkseminar.com or find @TheWorkSeminar on social media. Sign up for The Work Seminar newsletter to receive updates straight to your inbox.Support the show

Erin Mote is the Executive Director and Co-Founder of InnovateEDU, a non-profit that brings together leaders in education and technology to design and develop breakthrough models and tools to help ensure that all students graduate from high school ready to succeed in college and careers of their choosing. Erin is also the co-founder of Brooklyn Laboratory Charter School and has served in an advisory capacity to the White House's Office of Science and Technology Policy, the Obama Administration's Global Development Innovation Policy, and the State Department's TechCamp program.Recommended ResourcesMade to Stick: Why Some Ideas Survive and Others Die by Chip and Dan HeathThe Structure of Scientific Revolutions by Thomas KuhnMan's Search for Meaning by Viktor Frankl

What's it all about? eScooters, eBikes, last mile solutions and all things Micro-mobility. Great to see how design thinking and innovation applies not just to technology, but to company cultures and business models. This week I talk about the challenges and opportunities for micro-mobility and mobility as a service across cities in various parts of the world, and how building an innovative company culture has helped Acton grow rapidly and globally. About Janelle Wang:  Co-Founder and CEO of Acton, Janelle is a Designer turned Entrepreneur with 15 years of Strategic Planning, New Category Creation & Design Thinking for Fortune 500s to Start Ups, bringing breakthrough Innovation and Sustainability to reality. She is leading the charge to help shape a new, more efficient, vibrant and livable urban environment. She holds 50+ patents in micromobility and sustainability solutions. Janelle has an M.S. in Industrial Design from Purdue University. Janelle was selected as one of “19 Influential Women In Mobility” in 2019, she was awarded Female CEO of the Year in 2016, and has been featured in WSJ, FastCompany, CNN, VOGUE, BBC, and more.. About Acton: ACTON, headquartered in Silicon Valley, offers Mobility-as-a-Service (MaaS) solution packages from multimodal vehicles to advanced IoT to move people and goods efficiently & intelligently. ACTON partners with automakers, cities, ride-share operators, and private property owners. Together, we make our cities better places to live. ACTON is unique in its range of mobility solutions on offer. ACTON has won numerous awards and has been featured in various media, internationally. ACTON creates excellence in riding dynamics, safety, serviceability, ease of use, design aesthetics, and sustainability. With over 100 patents, more than 100 cities globally, tens of millions of rides, ACTON is leading the way. Social links:  Janelle Wang on LinkedIn: (61) Janelle Wang | LinkedIn Acton website: ACTON | Supercharging City 3.0 | California Acton on LinkedIn: (61) ACTON: Overview | LinkedIn Acton on Instagram: ACTON (@actonallday) • Instagram photos and videos About Hyperion Cleantech Group: Hyperion Cleantech Group is the holding company for businesses focused exclusively in cleantech talent acquisition, retention, leadership development. working with some of the most innovative cleantech companies in the world, helping to find extraordinary talent to enable their growth and success. Partnering with leading cleantech VCs, as well as directly with founders and entrepreneurs in the sector. With our clients we are transforming business and growing a strong and prosperous cleantech economy. We work across EMEA and NORAM, with teams based in the UK, Germany and the US. EPISODE LINKS Acton's latest acquisition hints at the future of docked micromobility Acton's latest acquisition hints at the future of docked micromobility – TechCrunch Made to Stick: Why Some Ideas Survive and Others Die Made to Stick: Why Some Ideas Survive and Others Die: Chip Heath, Dan Heath: 8601410083830: Books: Amazon.com Good to Great: Why Some Companies Make the Leap...And Others Don't Amazon.com: Good to Great: Why Some Companies Make the Leap...And Others Don't (Audible Audio Edition): Jim Collins, Jim Collins, HarperAudio: Audible Books & Originals Follow us online, write a review (please) or subscribe I'm very keen to hear feedback on the podcast and my guests, and to hear your suggestions for future guests or topics. Contact via the website, or Twitter. If you do enjoy the podcast, please write a review on iTunes, or your usual podcast platform, and tell your cleantech friends about us. That would be much appreciated. Twitter https://twitter.com/Cleantechleader Facebook https://www.facebook.com/DavidHuntCleantechGuide Instagram https://www.instagram.com/davidhuntcleantech/

In this episode, Kelly and Jackson discuss "time," and explore if we are spending it in an intentional way. Topics covered include: How much time on this planet is "enough" Being "busy" The practice of "Essentialism" Managing time at WorkAnd moreFind your way to more info ...Denver Comic Adam Cayton-HollandPeter ThielBrian L. Weiss, M.D., Many Lives, Many MastersThe Good PlaceGreg McKeown, EssentialismChip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others DieHow Timeboxing Works and Why It Will Make You More Productive, Harvard Business ReviewProductivity 101: A Primer to the Pomodoro Technique, Life Hacker Find us and submit your questions on Instagram at @WayfindingMedia 

Jerry Fu is a conflict resolution coach who helps Asian American leaders advance in their career and life journeys. He's also a voracious and wide-ranging reader, and I was delighted he joined me today to talk about a classic true story of survival and forgiveness, “Unbroken” by Laura Hillenbrand.   Follow the Best Book Ever Podcast on Instagram or on the Best Book Ever Website   Do you have a book you want to tell me about? Go HERE to apply to be a guest on the Best Book Ever Podcast.   Host: Julie Strauss Website/Instagram     Guest: Jerry Fu Website/LinkedIn   Discussed in this episode: Unbroken by Laura Hillenbrand Tales of a Fourth Grade Nothing by Judy Blume Forgotten Realms by R. A. Salvatore Anna Karenina by Leo Tolstoy The Awakening by Kate Chopin The Scarlet Letter by Nathaniel Hawthorne The Autobiography of Malcolm X by Malcolm X as told to Alexander Hailey The Invisible Man by Ralph Ellison The Electric Kool-Aid Acid Test by Thomas Wolf Crazy Love by Francis Chan Forgotten God by David Pleiss Radical Made to Stick: Why Some Ideas Survive and Others Die by Dan Heath and Chip Heath Switch: How To Change Things When Change is Hard by Dan Heath and Chip Heath Decisive: How to Make Better Choices in Life and Work by Dan Heath and Chip Heath Little Fires Everywhere by Celeste Ng Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink When: The Scientific Secrets of Perfect Timing by Dan Fink Michael Crichton The Bourne Trilogy by Robert Ludlum Barking Up the Wrong Tree by Eric Barker Designing Your Life by Bill Burnett & Dave Evans Unbroken movie Unbroken: The Young Adult Adaptation by Laura Hillenbrand Atomic Habits by James Clear Into Thin Air by Jon Krakauer Between a Rock and A Hard Place by Aron Ralston (the basis of the movie 127 Hours) Being Mortal: Medicine and What Matters in the End by Atul Gawande Man's Search for Meaning by Viktor Frankl The Plot by Jean Hanff Korelitz Ender's Game by Orson Scott Card (Note: Some of the above links are affiliate links, meaning I get a few bucks off your purchase at no extra expense to you. Anytime you shop for books, you can use my affiliate link on Bookshop, which also supports Indie Bookstores around the country. If you're shopping for everything else – clothes, office supplies, gluten-free pasta, couches – you can use my affiliate link for Amazon. Thank you for helping to keep the Best Book Ever Podcast in business!)

Jerry Fu is a conflict resolution coach who helps Asian American leaders advance in their career and life journeys. He's also a voracious and wide-ranging reader, and I was delighted he joined me today to talk about a classic true story of survival and forgiveness, “Unbroken” by Laura Hillenbrand.   Follow the Best Book Ever Podcast on Instagram or on the Best Book Ever Website   Do you have a book you want to tell me about? Go HERE to apply to be a guest on the Best Book Ever Podcast.   Host: Julie Strauss Website/Instagram     Guest: Jerry Fu Website/LinkedIn   Discussed in this episode: Unbroken by Laura Hillenbrand Tales of a Fourth Grade Nothing by Judy Blume Forgotten Realms by R. A. Salvatore Anna Karenina by Leo Tolstoy The Awakening by Kate Chopin The Scarlet Letter by Nathaniel Hawthorne The Autobiography of Malcolm X by Malcolm X as told to Alexander Hailey The Invisible Man by Ralph Ellison The Electric Kool-Aid Acid Test by Thomas Wolf Crazy Love by Francis Chan Forgotten God by David Pleiss Radical Made to Stick: Why Some Ideas Survive and Others Die by Dan Heath and Chip Heath Switch: How To Change Things When Change is Hard by Dan Heath and Chip Heath Decisive: How to Make Better Choices in Life and Work by Dan Heath and Chip Heath Little Fires Everywhere by Celeste Ng Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink When: The Scientific Secrets of Perfect Timing by Dan Fink Michael Crichton The Bourne Trilogy by Robert Ludlum Barking Up the Wrong Tree by Eric Barker Designing Your Life by Bill Burnett & Dave Evans Unbroken movie Unbroken: The Young Adult Adaptation by Laura Hillenbrand Atomic Habits by James Clear Into Thin Air by Jon Krakauer Between a Rock and A Hard Place by Aron Ralston (the basis of the movie 127 Hours) Being Mortal: Medicine and What Matters in the End by Atul Gawande Man's Search for Meaning by Viktor Frankl The Plot by Jean Hanff Korelitz Ender's Game by Orson Scott Card (Note: Some of the above links are affiliate links, meaning I get a few bucks off your purchase at no extra expense to you. Anytime you shop for books, you can use my affiliate link on Bookshop, which also supports Indie Bookstores around the country. If you're shopping for everything else – clothes, office supplies, gluten-free pasta, couches – you can use my affiliate link for Amazon. Thank you for helping to keep the Best Book Ever Podcast in business!)

Welcome to episode 113 of Activist #MMT. Today I introduce MMT to author, journalist, radio talker, podcaster, and friend, Gregg Stebben. Gregg is co-author of the 1999 book Everything You Need to Know about Economics, which is part of a four-book series called The Pocket Professor, on the topics of economics, physics, philosophy, and religion. Among several other books, Gregg also co-wrote the 2017 The Little Red Book of New York Wisdom with former mayor Ed Koch. (Here's a link to part two. A list of the audio chapters in this episode can be found at the bottom of this post.) This two-part episode is an unscripted conversation, but our starting-off point is a short introductory post I wrote for the purpose of this discussion. In part one, I give Gregg a broad introduction to MMT, its basic policy implications, and some of the major myths it shatters. In part two, we branch out to a wide-ranging conversation about the state of the world and how MMT does and does not relate to it. This episode is also another step in my journey to creating a general introduction to MMT. It's actually my second recording with Gregg. The first, in May of last year, was never released. I ran through my introduction presentation, which I had been working on for several months. Although I got a lot out out of the experience, including some important analogies and insights, as a whole it just never came together. It was overwhelming. Even though only an hour, it probably contained somewhere between five hours and four years of information. After my experience with Gregg, I abandoned the presentation entirely. This was most upsetting to me because of how so many gave their time and feedback to improve it. As Gregg says, however, it was all a part of how I got to where I am today. The information is still there, just in a different form. Speaking of which, before listening to today's episode, you might want to consider reading my post. It's called A political introduction to real-world economics. If you like what you hear, then I hope you might consider becoming a monthly patron of Activist #MMT. Patrons have exclusive access to several full-length episodes, right now. A full list is here, each with a brief highlight. Patrons also get the opportunity to ask my academic guests questions, such as my recent episode with Warren Mosler. They also support the development of my large and growing collection of learn MMT resources. To become a patron, you can start by going to patreon.com/activistmmt. Every little bit helps a little bit, and it all adds up to a lot. Thanks. And now, onto my conversation with Gregg Stebben. Enjoy. Resources Gregg's author page on Google Books. 2007 book by Chip and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die Audio chapters 5:17 - Adam Smith 5:35 - Macro automation software 10:09 - Gregg introduces himself 12:59 - My abandoned presentation 19:04 - MMT is a map 24:53 - It is impossible for the government to purchase anything except by creating more money. 27:05 - Real versus false constraints 32:23 - Then where does the money come from? 34:41 - Going to the bathroom does not fund our eating 38:10 - Give everyone a Tesla 53:49 - What if we started discussing the goals and instead of the tool? (The portfolio on the table) 1:03:46 - Duplicate of intro with no music

Heath's journey began with studies in engineering, then a Ph.D. in psychology from Stanford University. Today he teaches organizational behavior at the Stanford School of Business and co-authored four bestselling books with his brother Dan.“I'd been teaching a course at Stanford on the marketplace of ideas,” Heath said. “I had done a talk with a Silicon Valley group, and the theme was what we can learn from urban legends about messaging. And my editor saw an account of that talk and said, ‘I think this could be a book.'Heath liked the idea and pitched it to his brother. In 2010 their first book, Made to Stick: Why Some Ideas Survive and Others Die, became a New York Times bestseller.Heath's latest book, Making Numbers Count, works on solving the problem of making sense of large numbers for people. “How do you get across meaning in those numbers given that our brains are not prepared for doing that,” Heath said. “If you talk about millions versus billions, those are numbers we hear all the time. Well, if you're counting off a million seconds, it would take you twelve days to count off a million seconds. Do you want to know how long it would take to count off a billion seconds? Well, it would take you thirty-two years.” These types of comparisons make people see the relationship of numbers differently.

Heath's journey began with studies in engineering, then a Ph.D. in psychology from Stanford University. Today he teaches organizational behavior at the Stanford School of Business and co-authored four bestselling books with his brother Dan.“I'd been teaching a course at Stanford on the marketplace of ideas,” Heath said. “I had done a talk with a Silicon Valley group, and the theme was what we can learn from urban legends about messaging. And my editor saw an account of that talk and said, ‘I think this could be a book.'Heath liked the idea and pitched it to his brother. In 2010 their first book, Made to Stick: Why Some Ideas Survive and Others Die, became a New York Times bestseller.Heath's latest book, Making Numbers Count, works on solving the problem of making sense of large numbers for people. “How do you get across meaning in those numbers given that our brains are not prepared for doing that,” Heath said. “If you talk about millions versus billions, those are numbers we hear all the time. Well, if you're counting off a million seconds, it would take you twelve days to count off a million seconds. Do you want to know how long it would take to count off a billion seconds? Well, it would take you thirty-two years.” These types of comparisons make people see the relationship of numbers differently.

You were meant to take up space. Especially in the legal industry, which is typically male dominated, it's more important now than ever before to stand up for yourself, your beliefs, and let your true self shine -- whether that's with clients, in the courtroom, or at home.My guest this week is Nequosha Anderson, who is a business and intellectual property attorney. For the last eight years, she has assisted primarily women creatives who want to legally protect their income producing ideas. She safeguards businesses and brand assets to ensure the intellectual property is secure and not stolen allowing the business owner to creatively operate in their genius and not be robbed of what's rightfully theirs.We talk about: How to find your own voice The societal change women are experiencing thanks to those who stand up for change and equality  Why you need to show up and take up the space How to learn to know yourself to trust yourself and your voice Why representation of women and people of color matter in the legal industry  Resources mentioned in this episode: Professional Use Only Podcast Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath 

You were meant to take up space. Especially in the legal industry, which is typically male dominated, it's more important now than ever before to stand up for yourself, your beliefs, and let your true self shine -- whether that's with clients, in the courtroom, or at home. My guest this week is Nequosha Anderson, who is a business and intellectual property attorney. For the last eight years, she has assisted primarily women creatives who want to legally protect their income producing ideas. She safeguards businesses and brand assets to ensure the intellectual property is secure and not stolen allowing the business owner to creatively operate in their genius and not be robbed of what's rightfully theirs. We talk about: How to find your own voice The societal change women are experiencing thanks to those who stand up for change and equality  Why you need to show up and take up the space How to learn to know yourself to trust yourself and your voice Why representation of women and people of color matter in the legal industry  Resources mentioned in this episode: Professional Use Only Podcast Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath 

Jon Levy provides foundational principles for connecting better and building your influence. — YOU'LL LEARN — 1) Why relationships are the #1 predictor of your success 2) How to make networking feel more natural 3) How to build trust quickly with vulnerability loops Subscribe or visit AwesomeAtYourJob.com/ep667 for clickable versions of the links below. — ABOUT JON — Jon Levy is a behavioral scientist best known for his work in influence, human connection, and decision making. Jon specializes in applying the latest research to transform the ways companies approach marketing, sales, consumer engagement, and culture. His clients range from Fortune 500 brands, like Microsoft, Google, AB-InBev, and Samsung, to startups. • Jon's book: You're Invited: The Art and Science of Cultivating Influence • Jon's website: jonlevytlb.com • Jon's Clubhouse: @jonlevytlb • Jon's Facebook: JonLevyTLB • Jon's Instagram: jonlevytlb • Jon's Twitter: @JonLevyTLB — RESOURCES MENTIONED IN THE SHOW — • Study: “Decisions and Revisions: The Affective Forecasting of Changeable Outcomes” by Daniel T. Gilbert and Jane E. J. Ebert • Study: Pratfall Effect • Book: Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath • Book: The Creative Curve: How to Develop the Right Idea, at the Right Time by Allen Gannett — THANK YOU SPONSORS! — • Canva. Look more professional with Canva Pro. Free 45-day extended trial at canva.me/awesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Patty Azzarello shares three simple steps to finding more success and satisfaction in your career. — YOU'LL LEARN — 1) The top reason most people get stuck in their careers 2) Why results don't speak for themselves 3) How a simple email can forge powerful relationships Subscribe or visit AwesomeAtYourJob.com/ep593 for clickable versions of the links below. — ABOUT PATTY — Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She has more than 25+ years of experience working in high tech and business. She has held leadership roles in General Management, Marketing, Software Product Development and Sales. She has been successful in running and transforming large and small businesses, and has significant international management experience. She is the founder of Azzarello Group, which works with CEOs and leadership teams to help their businesses (and people) get better at what they do. She is the author of the best selling books: RISE: 3 Practical Steps to Advancing Your Career, Standing Out as a Leader (and Liking Your Life), and MOVE: How Decisive Leaders Execute Strategy Despite Obstacles, Setbacks, and Stalls. • Patty's book: Rise: 3 Practical Steps for Advancing Your Career, Standing Out as a Leader, and Liking Your Life • Patty's website: Azzarello Group • Patty's program: Executive Mentoring Group — RESOURCES MENTIONED IN THE SHOW — • Book: Always Postpone Meetings With Time-Wasting Morons by Scott Adams • Book: Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath • Previous episode: 262: Conquering the Five Career Derailers with Carter Cast — THANK YOU SPONSORS! — • SendinBlue. Increase your open rates with sendinblue.com/awesome. • Blinkist. Learn more, faster at blinkist.com/awesome. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.