McCombs School of Business

Accounting research leads to changes in national standards of financial reporting.

Alamo Draft House founder Tim League shares his ideas on community involvement, social media, and the future of the film industry.

McCombs Marketing Professor Wayne Hoyer shares his insights about the value of marketing beyond profits, and explains how students in his classes learn to solve real-world problems.

Join business historian and former McCombs Entrepreneur-in-Residence Gary Hoover for a look inside the business of film.

Video games and film-making collide in the realm of Machinima, an emerging medium dominated by the cult web series Red vs Blue. Series creator Burnie Burns pulls back the curtain for a look inside this brave new world where producers can reach their audiences directly.

Monopoly is the name of the game in the film industry, as UT Austin film professor Janet Staiger reflects on the formation and evolution of the movie biz.

McCombs Marketing Professor Raji Srinivasan addresses the challenges and opportunities of marketing during a recession.

McCombs Marketing Professor Garrett Sonnier explains the challenges of working in an unstructured environment, as well as the value of the Internet in measuring the elusive power of word-of-mouth.

Associate Professor of Marketing Frenkel Ter Hofstede integrates theory and experience in his classroom.

Chris Johnson's MedSavers pharmacy helps uninsured patients access affordable medications.

Mobile food vendors in Austin, TX reflect on the recession and recovery.

McCombs Marketing professor Raj Raghunathan's research explores the faulty intuition that leads to failure in dieting.

Moot Corp competition winner Harlan Beverly founded Bigfoot Networks while studying for his MBA. His company's high-speed "Killer" gaming network card has changed the landscape of high-perfrmance PC gaming.

William R. Kinney, Professor of Accounting at the McCombs School of Business, talks about the relationship between academia and policy-making, and how the two can collaborate for success.

Mccombs MBA Viswa Subbaraman brings cutting-edge business knowledge to the ancient world of Opera