Small Steps Big Moves

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On the business of influence and content creation, hosted by Carmen Sognonvi. Every episode is jam-packed with practical, real-world information that creators and influencers need to know. Carmen tackles topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the influencer marketing industry and more. Carmen Sognonvi, founder of Top Flight Family, is a serial entrepreneur and world traveler. Carmen’s insights on influencer marketing have been featured in Business Insider and Buzzfeed, while her expertise in luxury travel has been featured in Travel + Leisure, Conde Nast Traveler and The Washington Post. Be sure to subscribe now, and follow the show on Instagram and TikTok at @smallstepswithcarmen.

Carmen Sognonvi


    • Feb 15, 2024 LATEST EPISODE
    • weekly NEW EPISODES
    • 49m AVG DURATION
    • 13 EPISODES


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    Latest episodes from Small Steps Big Moves

    S01E12 This style influencer stands out in a sea of sameness - Ashley Ballard Interview

    Play Episode Listen Later Feb 15, 2024 63:33


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] Ashley Ballard of @closetvomit started making fashion content when she was just 17. They've been tapped by brands like H&M, Doc Martens and Ray Ban and in an industry where so many creators can end up looking carbon copies of each other, Ashley really stands out from the crowd. In this episode, Ashley and I talk about the danger of "relatability" becoming a social media performance, how real fashion challenges gender norms, and how to decide when it's time to go full-time as an influencer. Ashley's Instagram: https://www.instagram.com/closetvomit/ Ashley's TikTok: https://www.tiktok.com/@closetvomit Ashley's YouTube: https://www.youtube.com/@closetvomit Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen  

    S01E11 Brand deal negotiation secrets every creator should know

    Play Episode Listen Later Feb 8, 2024 29:11


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] Imagine this: You've just landed a brand deal and the client has sent over the contract. You open the document but realize that they sent over another creator's contract to you by mistake. This creator has the same number of followers as you, same engagement rate, but they're getting paid 10x what you're getting paid for the exact same campaign. How could this happen? Simple: The other creator is a better negotiator and you need to up your game. Today, we're talking about brand deal negotiation secrets every creator should learn. Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen  

    S01E10 5 reasons you will regret becoming a creator

    Play Episode Listen Later Feb 1, 2024 43:45


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] Don't become a creator... unless you're willing to face some harsh realities. Listen, being an influencer or content creator is highly glamorized. But it's not all brand trips, free gifts and big bucks. Today, we're talking about the 5 reasons you might actually regret becoming a creator. Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen  

    S01E09 From the natural hair niche to the brand deal big leagues - Tyla Lauren Interview

    Play Episode Listen Later Jan 25, 2024 76:54


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] Tyla-Lauren Gilmore is a beauty and style influencer who's at the top of her game. She's been the face of brands like H&M, Nike, Abercombie and Maybelline, just to name a few. In this episode, Tyla and I talk about her roots in the natural hair niche, how to approach brands as a new creator, and how to avoid being the token brown/Black girl on a brand trip. Tyla's Instagram: https://www.instagram.com/tylauren/ Tyla's TikTok: https://www.tiktok.com/@tylaurenn Tyla's YouTube: https://www.youtube.com/channel/UCD2-KakE0uPT5slcm8Z32Gw Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen  

    S01E08 What nobody tells you about influencer managers

    Play Episode Listen Later Jan 18, 2024 54:10


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] You're a new content creator, and you just signed with an influencer talent management agency. You've totally made it right? Actually, getting signed is not the flex you think it is. In fact, it's possible that you just made the worst mistake of your entire career. Today, we're sharing what nobody tells you about influencer managers. Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen  

    S01E07 5 money mistakes most beginner creators make

    Play Episode Listen Later Jan 11, 2024 35:50


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] Would you ever tear up a bunch of hundred dollar bills? Probably not. But chances are, you may be metaphorically tearing up money by self-sabotaging your income. Today, we're talking about 5 money mistakes most beginner creators make, and how to avoid them. Take my FREE masterclass "How to Make It as a Travel Influencer Without Being Young, Hot or Rich" https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen Quick LinksGet Embed PlayerShare on SocialDownload Audio File

    S01E06 This YouTuber started at age 12 and now gets paid to fly - Nonstop Dan Interview

    Play Episode Listen Later Jan 4, 2024 94:02


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] Nonstop Dan literally makes a living by taking business and first class flights all over the world. He started his YouTube channel when he was just 12 years old and it now has over a quarter of a billion video views. In this episode, Dan and I talk about dropping out of college, the vultures that prey on creators who go viral and why shooting on an iPhone is the superior choice. Take my FREE masterclass "How to Make It as a Travel Influencer Without Being Young, Hot or Rich" https://topflightfamily.mykajabi.com/2023-webinar-podcast Nonstop Dan: https://www.youtube.com/@UCrLe85KbtkqnnSnIVc-KLjA Oskar and Dan: https://www.youtube.com/@UC56wC_xI1tobDsh0PhIG5Ow On-Air Podcast: https://www.youtube.com/@UCobIA9qqtmEfhiI2sUJ2gMw Dan's Points Mastery Course: https://www.nonstopdancourses.com/ Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen

    S01E05 How much do creators charge for brand deals?

    Play Episode Listen Later Dec 28, 2023 37:19


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] Do you ever wonder whether you're charging enough as a creator? Do you ever wish you knew how much another creator got paid for the same campaign? Today, we're talking all about how much creators should charge for brand deals. Take my FREE masterclass "How to Make It as a Travel Influencer Without Being Young, Hot or Rich" https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen

    S01E04 Is it too late to become a creator?

    Play Episode Listen Later Dec 21, 2023 23:26


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] So you want to be a content creator, but you can't help wondering: has that boat already sailed? Is the market already overflooded with influencers and creators? In other words, is it too late to become a creator? In this episode, I'm going to answer that question for you. Take my FREE masterclass "How to Make It as a Travel Influencer Without Being Young, Hot or Rich" https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen    

    S01E03 This creator sold his travel blog for $20 million - Brian Kelly, The Points Guy

    Play Episode Listen Later Dec 14, 2023 76:55


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] Brian Kelly, founder of The Points Guy, is one of the most famous people in the world when it comes to travel. In 2012 he sold what began as a simple Wordpress blog for over $20 million. Today, The Points Guy reaches over 11 million unique monthly visitors around the world. In this episode, I have a conversation with Brian Kelly about life-changing amounts of money, being a travel influencer and what advice he has for creators starting from scratch today. Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on Instagram and TikTok at @smallstepswithcarmen

    S01E02 The biggest lies about brand deals, revealed

    Play Episode Listen Later Dec 14, 2023 37:15


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] The world of brand deals can sometimes feel like it's full of smoke and mirrors and conflicting information. But don't worry, I'm going to help you separate the truths from the lies. In this episode, I'm debunking the biggest myths about brand deals. Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on Instagram and TikTok at @smallstepswithcarmen

    S01E01 If I started from scratch as a new creator in 2024, I'd do this

    Play Episode Listen Later Dec 14, 2023 66:56


    [VIDEO PODCAST AVAILABLE ON YOUTUBE] You have zero followers and no content, but you want to become a content creator. Where do you even begin? How do you know what and when to post? How do you get followers? What do you need to know about working with brands? In this episode, I'm breaking down the 10 things I would do if I started from scratch as a brand-new creator right now. Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career.  Be sure to subscribe now and follow us on Instagram and TikTok at @smallstepswithcarmen

    S01E00 Small Steps Big Moves Podcast Trailer

    Play Episode Listen Later Dec 3, 2023 1:31


    Coming soon! Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we'll be releasing a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We'll tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. So be sure to subscribe now, and follow us on Instagram and TikTok at @smallstepswithcarmen

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