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Where is Leading Saints going in 2026? Listen in to find out! Links Watch the video and share your thoughts in the Zion Lab community Become a Zion Builder Transcript available with the video in the Zion Lab community Highlights In this episode, Kurt Francom discusses the evolution of Leading Saints and the introduction of Zion Lab, an online community aimed at fostering leadership and cultural development among Latter-day Saints. 00:03:04 – Introducing Adam Treadwell Introduction of Adam Treadwell and his connection to Leading Saints. 00:04:03 – North Star Conference Promotion of the North Star Conference and its relevance to church leaders. 00:06:01 – Adam’s Journey with Leading Saints Adam shares his experience and history with Leading Saints. 00:07:01 – Key Accomplishments of 2025 Summary of key achievements and insights from Leading Saints in 2025. 00:10:57 – Zion Lab Progress Discussion on the development and functionality of Zion Lab as a community platform. 00:11:57 – In-Person Leadership Gatherings Exploration of the impact of in-person leadership workshops and conferences. 00:12:28 – Understanding Zion Lab Description of Zion Lab as a social media platform for church leaders. 00:16:06 – Personal Insights from 2025 Kurt shares personal reflections and insights gained throughout the year. 00:19:29 – Cultural Development in Leadership Discussion on the importance of culture development in church leadership. 00:22:03 – Future of Leading Saints in 2026 Exploration of content distribution and future plans for Leading Saints. 00:25:23 – Expanding Language Resources Discussion on the need for Spanish and other language podcasts. 00:27:53 – Importance of Zion Lab Jared’s question about the significance of Zion Lab in the evolution of Leading Saints. 00:30:32 – Moderation in Zion Lab Addressing concerns about moderating discussions and ensuring a safe community. 00:34:59 – Inclusivity in Discussions Discussion on ensuring diverse voices are heard in Zion Lab. 00:35:38 – Eliminating Borders with Zion Lab How Zion Lab can connect church leaders beyond geographical boundaries. 00:39:39 – Content Creation Process Kurt explains his approach to finding and creating content for Leading Saints. 00:44:02 – Emerging Themes and Trends Discussion on potential themes and trends for future content. 00:48:05 – Navigating Difficult Topics Kurt shares his thoughts on addressing challenging subjects in church leadership. Key Insights Shift to Community Focus: Leading Saints is transitioning from being solely a podcast to a community-driven platform through Zion Lab, where leaders can share ideas and best practices. Grassroots Leadership: Significant cultural shifts within the church will come from lay members rather than institutional changes, highlighting the role of individual initiative in building Zion. Content Creation and Curation: The podcast will continue, but the emphasis will be on community-generated content, allowing for a broader range of voices and experiences to be shared. Diversity of Perspectives: Zion Lab aims to create a safe space for discussions on various topics, including controversial issues, while ensuring that all voices are heard and respected. Language Expansion: There are plans to expand content into other languages, recognizing the diverse experiences of Latter-day Saints worldwide. Leadership Applications Encouraging Participation: Leaders are encouraged to actively participate in Zion Lab, sharing their experiences and insights, which can help others in similar situations. Fostering Community: By connecting with others in their local areas and beyond, leaders can find support and inspiration, reinforcing the idea that they are not alone in their challenges. Embracing Change: Leaders should be open to new ideas and approaches, understanding that effective leadership often requires adapting to the unique needs of their communities rather than relying solely on institutional directives. The award-winning Leading Saints Podcast is one of the top independent Latter-day Saints podcasts as part of nonprofit Leading Saints’ mission to help Latter-day Saints be better prepared to lead. Find Leadership Tools, Courses, and Community for Latter-day Saint leaders in the Zion Lab community. Learn more and listen to any of the past episodes for free at LeadingSaints.org. Past guests include Emily Belle Freeman, David Butler, Hank Smith, John Bytheway, Reyna and Elena Aburto, Liz Wiseman, Stephen M. R. Covey, Benjamin Hardy, Elder Alvin F. Meredith III, Julie Beck, Brad Wilcox, Jody Moore, Tony Overbay, John H. Groberg, Elaine Dalton, Tad R. Callister, Lynn G. Robbins, J. Devn Cornish, Bonnie Oscarson, Dennis B. Neuenschwander, Kirby Heyborne, Taysom Hill, Coaches Jennifer Rockwood and Brandon Doman, Anthony Sweat, John Hilton III, Barbara Morgan Gardner, Blair Hodges, Whitney Johnson, Ryan Gottfredson, Greg McKeown, Ganel-Lyn Condie, Michael Goodman, Wendy Ulrich, Richard Ostler, and many more in over 800 episodes. Discover podcasts, articles, virtual conferences, and live events related to callings such as the bishopric, Relief Society, elders quorum, Primary, youth leadership, stake leadership, ward mission, ward council, young adults, ministering, and teaching.
I don't know about you, but I love starting the new year feeling fresh, especially after the chaos of the holidays, travel, and family events. That reset feeling is real, and it's the perfect time to map out your content strategy for the year ahead. If you're building a brand, whether you're a blogger, influencer, or full‑time creator, 2026 will not be the year you succeed by winging it. The content landscape is evolving, and the creators who grow will be the ones who combine creativity with intentional, audience-focused strategy. In this episode, I'm sharing the six strategic shifts every content creator needs to thrive in 2026. Find It Quickly 01:10 - Content Strategy for 2026: Key Elements 02:25 - Video Content Dominance: The Future is Visual 05:11 - The Power of Storytelling in Content Creation 07:07 - SEO in Social Media: Adapting to New Trends 10:27 - Building Community Connections 15:32 - Going Deeper with Your Audience 18:58 - Leveraging AI for Content Creation 25:34 - Consistency and Content Creation Tips 31:04 - Metrics and Accessibility in 2026 Mentioned in this Episode: CEO Report Boldfluence
The Smart Passive Income Online Business and Blogging Podcast
#909 This is how to gauge if something is worth posting. If people can get the same information from ChatGPT, your content isn't good enough! That's because what worked in the past doesn't cut it anymore. Tips, tricks, and how-tos are everywhere. And now, AI models are eating up our knowledge and sharing it with no intention of ever driving traffic to real creators. So, what is the key to audience growth in 2026? How do we build brands that stand out in the age of AI? And essentially, how do we not get replaced? In today's episode, I address these questions and share the mindset shift required to create content with viral potential. Listen in, and don't miss the opportunity to take action right away with my free 30-day video challenge. This is the best way to start posting and go into the New Year winning! Show notes and more at SmartPassiveIncome.com/session909.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Happy New Year! We're starting 2026 on a hopeful note. We all know that AI is threatening human labor across a bunch of industries, especially creative work. This episode is about an encouraging win for humans – a case where human creators are being centered, protected, and valued in an increasingly automated entertainment industry. Bridget talks with Will Pearson, head of podcasts at iHeart, about why betting on human creators is good business. (Spoiler: Because that's what listeners want) Let us know what you think by emailing hello@tangoti.com or leaving a comment on Spotify. Follow Bridget and TANGOTI on social media! || instagram.com/bridgetmarieindc/ || tiktok.com/@bridgetmarieindc || youtube.com/@ThereAreNoGirlsOnTheInternet || bsky.app/profile/tangoti.bsky.social See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.
In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastKey TakeawaysMaster Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.Detailed Show Notes & Timestamps[00:00:00] Introduction: Setting the Stage for 2026Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital PresenceSite architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.Key components of a robust site architecture include:Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.*Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEOGuest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.[00:19:45] Strategy Session: SEO Timelines for New vs. Existing BusinessesDetermining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.Prospect ProfileProspect A: No online presence, thriving on referrals.6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.Prospect B: Existing local presence, but not definitive.3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.[00:26:30] Community Q&A: Building a Social Media AudienceThis Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.Celese Williams' "Master a Few" Strategy:Trying to be on every platform is an unsustainable and difficult strategy.Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.Dr. Fashion's "Smart Distribution" Method:She advocates for the "create once, distribute smartly" approach.This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.Favour Obasi-ike's "Ecosystem" Approach:He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.[00:39:00] Case Study: The Power of Organic Keyword GrowthFavour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:Top 3 Keywords: Grew from 85 on October 13th to 198 in January.Top 10 Keywords: Grew from 91 on October 13th to 245 in January.Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.Top 100 Keywords: Grew from 238 on October 13th to 627 in January.This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.[00:41:10] SEO Fix #2: Web Links - The Pathways to ProfitabilityLinks are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.[00:52:15] SEO Fix #3: Site Speed - Winning the Race for AttentionIn 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.Key actions for improving site speed include:Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.[00:57:45] SEO Fix #4: Location - Dominating Your Local MarketSince the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.Actionable strategies for location optimization include:Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital EcosystemThe final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.The essential integration process includes:Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.[01:06:15] The "Fast Pass" Technique: Manual IndexingRyan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.[01:08:30] Community Q&A: The Role of AI in Content CreationThe episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.The speakers offer nuanced perspectives:Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.[01:19:00] Final Thoughts & How to ConnectFavour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.Mentions & ResourcesPeople:Favour Obasi-ike (Host)Celese Williams (Guest Speaker)Dr. Fashion (Guest Speaker)Ryan Dennis (Guest Speaker)Tools & Platforms:Google Search Console: Google's free tool for monitoring website performance in search.Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.GTmetrix.com: A website for testing and analyzing site speed and performance.Compressor.io: An online tool for reducing the file size of images.Repurpose.io: A tool for automating the distribution of content across multiple social platforms.SerpApi.com: A real-time SERP API to see what search results look like from any location.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Welcome to season 15! In today's episode (173) of the EAT, CAPTURE, SHARE podcast, I'm reconnecting with food photographers and educators Joanie Simon and Lauren Short to take a peek into the New Year. We explore what's shifting in the food blogging, food photography, and content creation space, share how we're personally navigating change, and get real about which food photography trends are a total MUST this season! Here's what else you can expect from today's episode:I share some exciting announcements to ensure your 2026 is off to a gorgeously creative and successful start!Lauren and Joanie introduce themselves and share what's currently shaping their work.We talk about the move away from “perfect” imagery and what 2026 trend is taking its place to create deeper connections with online audiences.We discuss which content format continues to dominate and influence the food space well into 2026.Lauren, Joanie and I unpack the growing role of AI in food photography and what that might mean moving forward.We share behind-the-scenes ways we've already experimented with AI in our creative businesses.A reminder that authentic storytelling still matters and how to balance it with strong professional standards.We identify the colour (and style) trend Pantone overlooked, yet is bang on trend for 2026, that may feel surprisingly familiar.We explore what's happening with lighting trends right now, and whether long-loved approaches are on their way out.LINKS MENTIONED:Order my new book HOW TO MAKE YOUR FOOD FAMOUS HERE!My first book, Creative Food Photography is available HERE! Find out more about my online Reels Course HEREFind out more about my in-person workshops HERERecap: London food videography & styling workshop 2025Sign up to my Instagram Masterclass wait list HEREJoanie's website, Instagram and YouTubeLauren's food photography book, YouTube and Food Photography AcademyTech Tiff mentioned by Joanie Chef's Table on Netflix (see full show notes)AI & food photography: All you need to know – episode 130 (see full show notes)Re-release: Thoughts on Instagram, Beth Kirby and mental health – episode 84 (see full show notes)The biggest food photography and Instagram trends: 2023 episode 105, 2022 episode 77, 2021 episode 57 (see full show notes)See full show notes HEREFind my Instagram HERE
We sit down for our annual year-end conversation, reflecting on 2025 and mapping out intentions for 2026. The discussion moves between practical revenue planning and deeper questions about identity, authenticity, and what it means to build a creative life without losing yourself in the process.We explore the tension between chasing grandiose visions of success and learning to be present with who we actually are—people who source vintage records, make photographs, create videos, and build websites. The conversation touches on the difference between "playing the part" of a successful creator versus doing work that genuinely reflects our interests and values. We discuss building infrastructure: getting websites live, returning to photography, potentially publishing short stories, and establishing outlets for work that's been internal for too long. Both of us grapple with the pull of consumption and distraction versus the slower work of being present, disciplined, and engaged with the actual world.The episode ends on the idea of returning to being generalists rather than specialists—people with broad interests and connections across different areas of life, people who haven't traded their souls for narrow visions of achievement. -Ai If you enjoyed this episode, please consider giving us a rating and/or a review. We read and appreciate all of them. Thanks for listening, and we'll see you in the next episode. Links To Everything: Video Version of The Podcast: https://geni.us/StudioSessionsYT Matt's YouTube Channel: https://geni.us/MatthewOBrienYT Matt's 2nd Channel: https://geni.us/PhotoVideosYT Alex's YouTube Channel: https://geni.us/AlexCarterYT Matt's Instagram: https://geni.us/MatthewIG Alex's Instagram: https://geni.us/AlexIG
Welcome to the 2025 State of Health by Haven and the first episode of Season 4 of the podcast. In this episode, I give you my state of the union of 2025 - both personally and professionally. I evaluate the year in a month by month recap and review the goals I set for myself in 2025 - those I accomplished and those I fell short of. I forecast what I want 2026 to look like for myself and the business of Health by Haven, including goals for the podcast, health coaching, running, events and more!I hope this episode gives you insight into the behind the scenes of Health by Haven, as well as some ideas on how to review your 2025 and set goals for what you want your 2026 to look like! Let's Connect!2 week FREE trail of the THE DINNER CLUB on Substack!Inquire about holistic health coaching or run coaching with HxHRun the 2026 Kentucky Derby Festival Marathon or Half Marathon with me!Support the show: pledge less than the cost of a cup of coffee each month! Follow Health by Haven on Instagram: @healthbyhaven Subscribe to the HxH NewsletterHxH Recipes, Articles & More: healthbyhaven.com Thank you to our season 4 sponsor, Avodah Massage Therapy! Support the show
SEO Secrets for 2026: A Deep Dive into Schema Markup, Structure, and Indexing with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Happy New Year! This episode provides a focused, actionable roadmap for business and website owners aiming to dominate search rankings in 2026. It moves beyond basic SEO to reveal three foundational, yet often overlooked, strategies: two internal and one external.Favour synthesizes the strategy into a winning formula: Schema + Structure + Speed. A website that excels in these three areas becomes a "triple threat"—it's understood by algorithms, technically sound, and delivers a superior user experience, making it the preferred result in search.Call to Action: For professional SEO help, you can book a call at playinc.online, listen to the podcast at wedontplaypodcast.com, or contact the me via email (info@playinc.online). More resource links available below.Core Framework for 2026 SEO Success:Internal Secret #1: Master Schema MarkupWhat it is: Explicit code (microdata) that tells search engines and AI exactly what your content means (e.g., Article, FAQ, Product).Why it matters: It "future-proofs" your content by turning pages into structured assets that AI-driven search tools can understand and feature correctly. It's the essential language for communicating with modern algorithms.Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear, hierarchical blueprint for your website using heading tags (H1, H2, H3, etc.) in the correct, sequential order.Why it matters: It serves both crawlers and users. It guides algorithms through your content while creating an intuitive, trustworthy experience for visitors. A confused structure repels both.External Secret: Leverage Automatic IndexingWhat it is: A technical method using an API to submit thousands of pages per day to Google, bypassing the strict 10-URL daily limit of manual submission in Search Console.Why it matters: For content-rich sites, it ensures your work is efficiently seen and indexed by Google, preventing valuable content from being overlooked.Episode Timestamps[03:30] Internal Secret #1: Master Schema MarkupWhat it is: Explicit code that tells search engines and AI what your content means.Why it matters: It future-proofs content, turning pages into structured assets that modern algorithms and AI search tools can correctly understand and feature.[13:00] Internal Secret #2: Prioritize Logical Site StructureWhat it is: A clear hierarchy using heading tags (H1, H2, H3) in correct order.Why it matters: It guides search engine crawlers and creates an intuitive, trustworthy experience for human users. Poor structure confuses both.[22:00] External Secret: Leverage Automatic IndexingWhat it is: Using an API to submit thousands of pages/day to Google, bypassing manual limits.Why it matters: Ensures large volumes of content are efficiently seen and indexed. A case study showed 27% of a 17M-page portfolio indexed in two weeks.[29:30] Key Conclusion: The "Triple Threat" FormulaThe winning formula is Schema + Structure + Speed. This combination ensures a site is understood by algorithms, technically sound, and delivers a superior user experience.[31:00] Call to Action: For help, book a call at playinc.online, listen to the podcast, or contact the host via email/LinkedIn.Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Want more exclusive content?! http://prometheuslens.supercast.com to sign up for the "All Access Pass" and get early access to episodes, private community, members only episodes, private Q & A's, and coming documentaries. We also have a $4 dollar a month package that gets you early access and an ad free listening experience! ==================== Summary In this episode of the Prometheus Lens Podcast, host Doc Brown welcomes back Joe Horn, CEO of Skywatch TV, to discuss various topics including the importance of child advocacy through Whispering Ponies Ranch, the challenges of content creation, and the dark realities of the foster care system. Joe shares insights from his new book, 'Innocence Shattered,' which addresses the exploitation of children and the role of the church in combating these issues.The conversation emphasizes the need for community engagement and the power of individual action in making a difference. ====================
Welcome to Season 12 of the We Don't PLAY!™️ Podcast show! Enjoy the latest instrumental for the show as we dive in shortly!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What happens when a veteran, podcaster, and truth-teller shows up every day for over a decade? In this episode of Conversations with Rich Bennett, Rich sits down with Pete A. Turner, host of The Break It Down Show, to talk about what it really takes to build a podcast that matters.Pete shares real, no-nonsense advice on consistency, monetization, evergreen content, guest relationships, and why most people quit before they ever find their voice. From taking his podcast on the road to using PodMatch to build meaningful connections, this conversation is packed with insight for podcasters, creators, and anyone trying to do meaningful work.If you've ever thought about starting a podcast or wondered why yours isn't growing, this is an episode you don't want to miss.Send us a textVote for us hereThe Victory TeamLOOKING TO BUY OR SELL A HOME Go with the Agent that was voted Harford's Best & won the Harford CouDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showRate & Review on Apple Podcasts Follow the Conversations with Rich Bennett podcast on Social Media:Facebook – Conversations with Rich Bennett Facebook Group (Join the conversation) – Conversations with Rich Bennett podcast group | FacebookTwitter – Conversations with Rich Bennett Instagram – @conversationswithrichbennettTikTok – CWRB (@conversationsrichbennett) | TikTok Sponsors, Affiliates, and ways we pay the bills:Hosted on BuzzsproutSquadCast Subscribe by Email
Send us a textTo kick off 2026, Shawn and Colin welcome back Luke Bartosik to clear up a little past business. It's now Alien Month on the podcast and we're starting it off with the grand daddy of them all, the appropriately named classic 'Alien'. It was during our 'Predator' episode, we discovered Colin had never seen this movie and lost our minds over that fact. So we're now setting right was was previously wrong. It's a classic, we're not really breaking new ground here, the priority was showing Colin. What did he think? Does it still hold up? Tune in to find out!5 Star reviews help drive us up the charts. Please take a minute and review us.If you would like to contact or donate to us: iusedtolikethisone@gmail.comwww.patreon.com/iusedtolikethisoneWebsite: www.iusedtolikethisone.comInstagram: @iusedtolikethisoneTwitter: @iused2likethis1Facebook: I Used To Like This OneBluesky: @iusedtolikethisone.bsky.socialSpecial Guest: Luke Bartosik Created/Produced/Hosted by: Shawn Wells and Colin StewartEdited by: Shawn WellsOriginal Music by: Lindon Carter (look for his band 'Carter & the Capitals' on all music streaming platforms)Website design: David SonSponsorship Corner sponsored by movieposters.com *****With over 100,000 titles to choose from, movieposters.com is the #1 destination for posters from your favorite films + stars. Use LIKETHISONE at checkout for 15% off your purchase. *****Special Thanks To: Tracy Sheremeta, Lindon Carter, Aaron Knowles, Kris Wells and Graham Wells for their contributions to the show.Hear more content from Shawn with his other podcast 'In Front Of The Yellow Line'.Buy friend and sometimes co-host Aaron's Book! 'The Algorithmic Frontier: Exploring the Power of AI in Social Media and Content Creation' https://a.co/d/1gIpsgQ©️2026 And Sometimes Why? Productions.
Are you currently your industry's best-kept secret? If you're looking at your bank account and it doesn't match the amount of heart (and hours) you're pouring into your podcast, you need this episode.It's January 1st, 2026, and I'm officially retiring the "just be consistent" advice. You with me? Because consistency is a lie if it's leading you straight to burnout with nothing to show for it but a few "great episode!" comments and a flat P&L.Today, we are doing the work. We're using a part of my Mic Drop Mastery Method to bridge the gap between where you are and where your dream clients are waiting for you.What's on the Workbench Today:The TLC Audit: We're moving past "likability." I'm challenging you to find your Leverage. What is that expertise that only you can deliver? If you can't articulate it, they can't buy it.The 90-Day Offer Map: Stop "winging it." We'll identify your top 3 revenue drivers for the first quarter. If it's not on the map, it's not in the bank.The Belief Gap: Your listeners are skeptical—not of you, but of themselves. I'll show you how to stand in that gap and lead them toward the transformation they need right now.The Review from the Future: Do not skip the visualization exercise in this one. You've got to listen in to find out what it is!The status quo is officially over. Let's make 2026 the best podcasting year yet!Let's Get To It:The January Flywheel: Spend 5 hours with me on January 27th and walk away with 90 days of content strategy mapped out. 13 episodes. Zero guesswork. Just revenue-driving momentum. [Grab your Seat!]
Empowered Growth and Bold Moves: The Journey of Kailey GrazianoIn this episode of the Samantha Parker Show, Samantha Parker engages in a captivating conversation with Kailey Graziano, owner of KEYA Salon and a real estate agent with Be At Home Utah. They discuss a myriad of topics ranging from their experiences with AI like ChatGPT, to Kailey's bold expansion plans for her salon. Kaylee shares insights about the challenges and rewards of running an organic and biodynamic salon, the significance of being a business owner who makes brave decisions, and the emotional and logistical complexities of selling her house to finance her new ventures. This episode also delves into personal reflections on motherhood, managing imposter syndrome, and the need to balance ambitious career goals with being present for family. Join them as they share personal anecdotes, industry insights, and their aspirations for a successful future.00:00 Introduction and ChatGPT Discussion00:46 People to Watch in 2026: Kaylee Graziano02:19 The Story Behind KEYA Salon03:30 Organic and Biodynamic Products at KEYA07:46 Content Creation and Social Media Goals09:09 Kaylee's Real Estate Ventures13:34 Expanding KEYA Salon18:53 Personal Growth and Future Plans22:09 Living in the Moment23:26 Embracing Change and Overcoming Fear25:18 Sobriety and Personal Growth25:39 Parenting Challenges and Reflections39:02 Balancing Career and Family42:05 Looking Forward to 2026Kailey Graziano: https://www.instagram.com/kaileygraziano?igsh=bXA1bG00aHlpNWxqStep into Your Sober Era! Are you ready to embrace a life of clarity and empowerment? ✨ Check out Sam's Sober Club on Substack for journals, tips, community and more [Subscribe Now ➔] Sam's Sober CLUB | Samantha Parker | Substack Want to Work with The Samantha Parker for Content Management CLICK HERE Follow me on TikTok https://www.tiktok.com/@samanthaparkershow YouTube https://www.youtube.com/@thesamanthaparker Instagram https://www.instagram.com/thesamanthaparker/
Latasha James is a marketer, content creator, and coach. She's ditched the corporate grind to do meaningful work as a business owner. Today, she's lucky to help other talented humans do the same.Latasha teaches others to build freelancing businesses of their own through self-paced online courses, one-on-one and group coaching, my podcast, and weekly YouTube videos.She's passionate about creating content, helping others grow, and doing meaningful work. Sound like she might be a fit? Let's chat! ______________________________________________________________________ The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education BusinessYou've spent years in the classroom, leading PD, designing curriculum, and transforming how students learn. Now, it's time to leverage that experience and build something for yourself. The Edupreneur isn't just another book; it's the playbook for educators who want to take their knowledge beyond the school walls and into a thriving business.I wrote this book because I've been where you are. I know what it's like to have the skills, the passion, and the drive but not know where to start. I break it all down: the mindset shifts, the business models, the pricing strategies, and the branding moves that will help you position yourself as a leader in this space.Inside, you'll learn how to:✅ Turn your expertise into income streams, without feeling like a sellout✅ Build a personal brand that commands respect (and top dollar)✅ Market your work in a way that feels natural and impactful✅ Navigate the business side of edupreneurship, from pricing to partnershipsWhether you want to consult, create courses, write books, or launch a podcast, this book will help you get there. Stop waiting for permission. Start building your own table.Grab your copy today and take control of your future.Buy it from EduMatch Publishing https://edumatch-publishing.myshopify.com/collections/new-releases/products/the-edupreneur-by-dr-will
SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode SummaryBusiness decision-makers constantly face the challenge of choosing between a solo SEO expert and a full-service SEO agency to drive their online growth. In this episode, host Favour Obasi-ike is joined by guests Marc McIntosh, (G.A.) Pimpleton, and Jolanta Kissoon Young to demystify this critical choice.The discussion unpacks the distinct roles of each provider, revealing that an expert acts like a specialist "doctor" for targeted advice, while an agency serves as a holistic "coach" for comprehensive execution. The conversation also ventures into the dark side of the industry, exposing common pitfalls and scams with firsthand accounts of fraudulent practices.Finally, the group provides a concrete, actionable framework for vetting a trustworthy partner, emphasizing the non-negotiable need for proven results and the power of earned trust to ensure your SEO investment translates into real business growth.Read New SEO Article: Is It Worth Hiring an SEO Expert in 2026? [Table Comparison]Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about digital marketing services.>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Subscribe to the We Don't PLAY PodcastKey Takeaways for Business LeadersFirst, define your need before you hire. The most critical first step is to align your business stage with the right provider. An SEO expert is ideal for startups or businesses needing strategic advice, specialized audits, or tactical guidance ("seeing where the needle is"). A full-service agency is better suited for mid-to-large companies that require an aggressive, multi-disciplinary growth strategy and hands-on implementation ("moving the needle").Second, "receipts" are non-negotiable. Do not hire a provider based on promises alone. Demand tangible proof of their competence and impact. Ask for detailed case studies, analytics, and data—what G.A. calls "receipts"—that show where past clients in your industry started and where they finished. This data should clearly demonstrate an increase in revenue, reach, and other key business metrics.Third, trust is earned through value. The most reliable and effective SEO partners are often those who don't rely on aggressive advertising. As Marc argues, trust is built over time. Seek out experts and agencies who freely educate their audience through podcasts, blogs, or online communities. This demonstrates genuine expertise, builds a foundation of trust, and proves they are more focused on delivering value than just making a sale.Detailed Episode Breakdown & Timestamps1. Introduction: The Core DilemmaStarting at 00:00, host Favour Obasi-ike opens the discussion by framing the critical decision business owners face: whether to engage a freelance SEO expert or a larger SEO agency. He emphasizes the strategic importance of this choice, noting that it can define a company's digital foundation and shape its future growth trajectory.At 01:15, Favour Obasi-ike provides an initial breakdown of the fundamental differences, describing an expert as a specialist focused on a specific problem, while an agency covers a comprehensive range of needs. He also introduces the idea that, under specific circumstances, the two can work together effectively.At 03:30, two primary scenarios for collaboration are detailed: an expert can augment an agency's team with specialized skills for a particular project, or an expert can be brought in to provide a "third eye" perspective for an established in-house team, offering an outside view to improve internal processes.With the core dilemma established, the discussion moves to the crucial task of matching your specific business needs to the right provider model.2. Differentiating Roles: The Doctor vs. The CoachBeginning at 05:00, the conversation highlights that to make a smart investment, you must first diagnose your own needs. This section provides a clear framework—the "Doctor vs. the Coach"—to help you distinguish between the need for tactical advice versus comprehensive execution and align your specific requirements with the right type of service provider.At 06:45, the conversation compares the two roles using a clear analogy: the expert is like a doctor who diagnoses and prescribes, while the agency is like a coach who manages the team and executes the game plan. The SEO Expert, or "Doctor," acts as a consultant or specialist who provides tactics and strategies, helping you "see where the needle is." They typically cost between $500 to $3,000+ per month on average. The SEO Agency, or "Coach," provides a full team for execution and acts as the "backbone of your brand online," actively "moving the needle" for you with a robust, multidisciplinary approach.At 09:10, Favour Obasi-ike explains the concept of an SEO agency acting as the technical "backbone" for a brand online. An agency is responsible for a wide array of needs, from generating traffic and performing technical fixes to assisting with branding, backlinks, and local SEO.At 11:25, clear advice is given on when to hire each: an expert is ideal for those just starting out who need to learn the ropes and get strategic direction. In contrast, an agency is necessary for mid-to-large businesses or well-funded startups that require an aggressive, multifaceted growth strategy.While understanding the ideal roles is essential, the real risk lies in the industry's dark side. The speakers now pivot to the critical red flags that can save a business from costly mistakes.3. Industry Pitfalls: Scams, Red Flags, and Cautionary TalesAt 15:30, the conversation shifts to address the "bad rep" of the SEO industry, highlighting why business owners must be exceptionally vigilant. This segment underscores the importance of recognizing red flags to avoid wasting money, losing time, and protecting critical company assets like websites and data.At 17:00, G.A. shares his negative experiences with agencies, explaining his preference for direct, one-on-one relationships. He recounts a client's horror story where a previous agency held their website and data hostage, making it nearly impossible to transition to a new provider and regain control of their own intellectual property.At 20:15, Marc McIntosh offers a powerful anecdote about a new client who had been paying a significant sum for "SEO services" but did not even have Google Analytics or Google Search Console connected to their site—a fundamental flaw. He warns against providers selling overpriced, templated services and using fake bot traffic to manipulate reports and create the illusion of progress.At 24:50, G.A. describes a common scam in his industry where companies buy recycled, low-quality leads from "SEO experts" who use impressive-sounding buzzwords like "quantum computing" to sell ineffective, boilerplate services that fail to deliver genuine clients.Recognizing the scams is half the battle; the other half is proactively identifying a trustworthy partner. The conversation now provides a practical vetting framework to do just that.4. Vetting a Partner: How to Find a Trustworthy ProviderStarting at 28:00, and armed with an understanding of the risks, this section delivers a practical toolkit for due diligence. Follow these systematic steps to move beyond a provider's sales pitch and verify their true capabilities, establishing a successful and transparent partnership from the start.At 29:30, the speakers collectively outline actionable steps for vetting any potential SEO provider.First, ask probing questions. Favour Obasi-ike suggests asking specific operational questions to gauge professionalism and process, such as: "What is your tech stack?", "How do you handle sensitive data and passwords?", and "How do you work as a team?".Second, demand "receipts" (proof of work). Synthesizing advice from the panel, this point stresses the need to see hard evidence. Demand what GA calls "receipts"—case studies, analytics, and performance data showing where clients started and finished. Additionally, as H advises, ensure these case studies explain the strategy behind the results, demonstrating their understanding of your industry.Third, check their own fundamentals. Marc provides a simple but effective tip: audit the provider's own website for basic SEO health. If they have fundamental errors like multiple H1 tags (Mark's example) or an outdated copyright date (Jolanta's example), it's a major red flag.Fourth, verify their authority. Look for tangible proof that they are a genuine expert in their field. A credible provider often has a presence on platforms like LinkedIn, hosts a podcast, writes a blog, or runs a community where they actively share knowledge and engage with their industry.Fifth, prioritize referrals and earned trust. Marc makes a compelling argument that the best partners are found through trusted referrals, not advertisements. He advises following potential experts over time. Those who consistently teach and give value freely are building genuine trust, making them a much safer and more reliable choice.A thorough vetting process is the best defense against industry scams and serves as the foundation for a fruitful, long-term relationship.5. Final Thoughts & Resources MentionedAt 45:00, the final segment wraps up the discussion by covering specific tools and platforms that can aid in SEO efforts. This reinforces the core idea that successful SEO is not a one-time fix but an ongoing, dynamic process of learning, implementation, and adaptation.At 46:15, the discussion touches on leveraging specific platforms for greater reach. In response to Jolanta's question, Favour Obasi-ike explains that Pinterest is a powerful visual search engine, not just a social media platform. Because the lifespan of a "pin" is 3.5 months to 5 months (compared to 19-72 hours for an Instagram post), content published there continues to drive traffic and build authority for a brand long after it's posted.At 52:30, the tools and platforms mentioned throughout the episode include: ClickUp, Zoom, Google Search Console, Google Analytics, ChatGPT, LinkedIn, Clubhouse, and Pinterest.At 55:00, Favour Obasi-ike closes the episode with a final call to action, encouraging listeners to connect with him directly via the link in his bio to turn the insights from the conversation into concrete action for their businesses.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
BEST OF 2025!: Join Brandi Clark as she takes a deep dive into the often overwhelming world of content creation, an essential element for any successful fitness entrepreneur. Brandi shares a valuable framework that her team uses and teaching their clients inside the Six Figure Framework program, aptly termed the "Content Brain Dump." This innovative spreadsheet becomes a roadmap for organizing ideas that fall under content categories, such as "Connect or How To," "Hope or Inspiration," and "Conviction or Truly Believe." You'll be guided through the each category, learning how to generate diverse content from a single, impactful single piece of content. This method not only simplifies the creative process but also maximizes the potential reach of their posts. . And when your ready, here's how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways 90 Days Of Social Media Content For The Fitness Professional: https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
Send us a textTrust just outperformed reach, and the ripple effects across podcasting were impossible to ignore. We step back from the noise and share a clear-eyed look at how 2025 reshaped the medium: ad dollars didn't vanish, they got picky; sloppy, reactive launches faded; and intentional, voice-led shows built momentum by earning credibility one conversation at a time.We walk through the economic realities that forced sharper strategy, showing why advertisers concentrated spend on proven hosts and why niche podcasts won more meaningful outcomes with fewer downloads. As traditional media continued to erode and AI flooded feeds, listeners doubled down on long-form audio for context, nuance, and human tone. That shift elevated experts who serve a specific audience with clarity, rather than chasing mass appeal or empty virality.Community took centre stage as algorithms stalled. Smaller, community-driven shows converted better because they focused on the right listener. We dig into how to use podcasting as a relationship engine, where know-like-trust beats top-line numbers, and share a real-world example of a modestly sized show landing high-value clients through consistent, relevant content. We also outline our pivot into strategic podcast guesting—moving away from random appearances toward aligned stages that deepen credibility and open new opportunities for both host and audience.Rounding things out, we introduce a new executive-level, concierge podcast model built for leaders who want on-location capture, higher production value, and a clear strategy without the duct tape. We wrap with an invitation to the upcoming Podcast Alliance event—featuring sessions on live, on-location podcasting and best practices for hosting—and a look ahead to 2026 priorities: tighter focus, stronger communities, smarter use of AI, and a relentless commitment to trust.Podcast Alliance Quarterly MeetUp & Mastermind Where Podcasters, Podcast Guests and content creators meet, collaborate and network! Wednesday January 21st, 2026 11am - 1pm EST 3 amazing speakers! Networking! Collaborations! $47 CAD Click the link to grab your ticket:https://e.sparxo.com/Podcast-Alliance-January2026Support the showGot a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:askcarl@carlspeaks.caIf you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:https://podcastsolutionsmadesimple.com/get-started/Never miss an episode! Subscribe wherever you get your podcast by clicking here:https://communicationconnectioncommunity.buzzsprout.comFollow us on LinkedIn:https://www.linkedin.com/company/podcast-solutions-made-simpleFollow us on Instagram:https://www.instagram.com/podcastsolutionsmadesimple/Follow us on Facebook:www.facebook.com/groups/podcastlaunchmadesimpleFollow us on Twitter:https://twitter.com/carlrichards72
SummaryIn this episode, the hosts reflect on Brooks Koepka's departure from LIV Golf and its implications for the future of the PGA Tour. They discuss the ongoing dynamics between LIV Golf and the PGA Tour, including player suspensions and the role of sponsorships in player returns. The conversation shifts to the emergence of young talent in golf, the dominance of Scotty Scheffler, and Rory McIlroy's competitive edge. The hosts also explore the arena and hole changes of TGL and its potential impact, as well as the upcoming Sony Open and its significance in the current golf landscape.KeywordsBrooks Koepka, LIV Golf, PGA Tour, golf dynamics, player suspensions, sponsorships, young talent, Scotty Scheffler, Rory McIlroy, TGL, Sony Open, PGA Tour mediaTakeawaysBrooks Koepka's departure from LIV Golf was not surprising.The future of LIV Golf remains uncertain as it struggles to attract top talent.Player suspensions have significant implications for their careers and opportunities.Sponsorships play a crucial role in players' returns to the PGA Tour.The PGA Tour is strategically waiting out LIV Golf's impact on the sport.Young talent is emerging as a key focus for the future of golf.Scotty Scheffler's performance raises questions about potential regression.Rory McIlroy's competitive spirit may drive him to seek more majors.TGL's innovative format aims to attract a younger audience.The Sony Open may see a shift in player participation due to scheduling changes.TitlesBrooks Koepka's Bold Move: What It Means for GolfThe Uncertain Future of LIV Golf and PGA Tour RelationsSound bites"The future of LIV Golf remains uncertain.""Young talent is emerging in the golf scene.""TGL aims to attract a younger audience."Chapters00:00 Reflecting on Brooks Koepka's Departure02:49 The Future of LIV Golf and PGA Tour Dynamics05:56 The Impact of Player Suspensions and Membership Issues08:59 The Role of Sponsorships in Player Returns11:54 The PGA Tour's Strategy Against LIV Golf15:02 The Emergence of Young Talent in Golf17:47 Scotty Scheffler's Dominance and Future Prospects20:38 Rory McIlroy's Competitive Edge23:48 The Evolution of TGL and Its Impact26:22 Looking Ahead to the Sony Open28:54 The Future of PGA Tour Media and Content Creation
This week I'm joined by Tyler Bailey. He's a new lawyer coming up in a family full of seasoned attorneys, and we talk about the pressure that comes with that, especially working in divorce law. Tyler opens up about the emotional side of the job, how it's shaped him as a man, and the personal growth that's come from stepping into a tough role early in his career. We also get into how he balances law with content creation, plus why communication, trust, and humor matter so much in relationships.Follow Tyler's Journey: @tylerbailey24Interested in my private coaching & FREE workouts? Link below.http://www.nockperformance.com/BrainTree Nutrition: Use code "NOCK" for 15% off at https://www.braintreenutrition.com/?ref=NOCKElite Hunt Club: https://elitehuntclub.com/This episode is brought to you by Barbell Apparel:https://barbellapparel.com/?rstr=nockperformanceUse code "NockP" for 10% off at https://www.alpyntripod.com/Use code "NockP" for 10% off at https://ollin.co/Use code "NockP15" for 15% off your first order at www.farewellcoffeeroasters.comUse code "NockP" for 20% off all ointments at getsaltybritches.comUse code "NockP" for 15% off at alpenfuel.comUse code "NockP" for 15% off at strongcoffeecompany.com
Ian Jones (@iansjones) is a Pittsburgh-based commercial photographer and creative strategist known for crafting bold, story-driven visuals for brands and businesses, with a focus on content that connects, performs, and stands out.Expect to Learn: How to tactfully ask potential clients about their current marketing effortsThe importance of educating clients about what they're missing from or overpaying to social/marketing agenciesHow to create mock-up ads or showcase relevant portfolio work that demonstrates your capabilitiesHow being a local creator can give you an edge over large marketing agenciesHow explaining your process can help win over clients who may feel jaded by previous experiences.Ian's Website: https://www.isjdesigns.com/Sponsors:Thanks to WhiteWall for being our lead sponsor this episode! They're the top choice for photographers who want the highest-quality prints! Use the code TPM2025 at checkout for 15% off: https://www.whitewall.com/Our Links:Join our subreddit where you can share stories and ask questions:https://www.reddit.com/r/photographermindset/Subscribe to TPM's Youtube page and watch full length episodes: https://www.youtube.com/thephotographermindset/Make a donation via PayPal for any amount you feel is equal to the value you receive from our podcast episodes! Donations help with the fees related to hosting the show: https://paypal.me/podcasttpm?country.x=CA&locale.x=en_USThanks for listening!Go get shooting, go get editing, and stay focused.@sethmacey@mantis_photography@thephotographermindsetSupport the show
This Clubhouse marketing session explores the multifaceted world of Restaurant SEO and its application to local businesses. Favour details how establishing a strong digital presence through third-party platforms like Uber Eats and DoorDash creates a "franchise SEO" ecosystem that builds brand authority. The discussion emphasizes off-page strategies, such as connecting Google Business profiles and social media links, to drive traffic and foster community trust. Participants also examine the role of multimedia content, suggesting that podcasts and videos can humanize a brand by showcasing chef interviews or cooking processes. Beyond restaurants, the conversation expands to cover niche industries like private investigation, highlighting how AI-driven search and reputation management are reshaping modern visibility. Ultimately, the sources advocate for a strategic blend of long-term organic growth and immediate paid advertising to maintain a competitive edge.Restaurant SEO: Uber Eats, Grubhub and DoorDash Marketing Tactical Strategies with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Episode Timestamps[00:00:00] Introduction: Defining Restaurant SEOThe discussion begins by establishing that "Restaurant SEO" is not a unique discipline but rather a specialized application of local SEO. This foundational understanding is critical for any business reliant on a physical location for customer visits, from restaurants and local stores to farm markets. At [00:01:15], the host defines Restaurant SEO as local SEO with a "restaurant tag" on it, emphasizing its importance for driving traffic, generating tangible results, and gathering customer feedback—all vital for a local establishment's growth.By [00:03:30], the conversation introduces two key strategies for extending a restaurant's online reach. The first is Franchise SEO, which involves leveraging third-party platforms with active communities, such as DoorDash, GrubHub, OpenTable, and NextDoor. Listing a restaurant on these services creates powerful backlinks to its primary website, enhancing its authority. The second is Off-Page SEO, which refers to activities on other digital platforms, primarily social media sites like Facebook, Instagram, and TikTok. Connecting these profiles back to the main website helps build a robust online presence and authority. These definitions set the stage for the episode's central strategic debate on driving business growth.[00:10:00] The Core Debate: SEO for Trust vs. Ads for ImmediacyThis section frames the episode's central conflict, presenting two competing yet complementary philosophies for driving restaurant growth. The speakers weigh the immediate, traffic-driving power of paid advertising against the long-term, trust-building foundation of a solid SEO strategy.At [00:11:45], John makes a strong case for prioritizing paid advertising, asserting that restaurants "need customers now." He argues that paid strategies, such as a proven Facebook advertising model, are the most effective tools for immediate results and that SEO should be considered a secondary, long-term project. At [00:15:20], another speaker supports John's point on the need for immediacy, using a practical example to illustrate the customer mindset: "if I want chicken wings, I'm not worried about SEO."By [00:18:00], Favour presents the counter-argument, clarifying that SEO's primary role is to build trust and credibility before a sale can occur. He uses the analogy of a "red flag" for anyone promising immediate sales directly from SEO. The group reaches a consensus that a balanced approach is best: ads are essential for short-term traffic, while SEO serves as the indispensable long-term foundation for sustainable growth and brand authority. The conversation then transitions from this high-level strategy debate to a specific, actionable content strategy proposed by the host.[00:25:00] A Creative Content Strategy: The Restaurant PodcastThis segment introduces a novel and powerful idea for restaurants to differentiate themselves and build a deep, trust-based relationship with their community. The speakers frame podcasting as a way for a restaurant to move beyond simple listings and reviews to become a true content creator and community hub.At [00:26:10], the host proposes that a restaurant should start its own podcast, utilizing both audio and video formats to engage potential customers on a deeper level. By [00:27:30], the group brainstorms a range of compelling content ideas, including video recipes, cooking tutorials, and culinary tips; interviews with the restaurant's chefs to discuss their creative process; discussions on the quality and sourcing of ingredients; answering frequently asked questions from customers; exploring the history and cultural significance of the cuisine; collaborating with beverage brands featured on the menu; taste tests and sampling sessions; customer testimonials; and behind-the-scenes looks at special events or cookouts.By [00:30:00], the primary strategic goal of this podcasting strategy is articulated: to build profound trust by allowing customers to discover aspects of the restaurant they would never think to search for, thereby creating a stronger and more resilient brand connection. This discussion on creating unique content naturally leads to the technical necessity of structuring that content correctly on the restaurant's website.[00:33:00] Technical SEO Deep Dive: The Menu is Your WebsiteThis section uncovers a critical and often-overlooked technical SEO mistake that can severely handicap a restaurant's online visibility. The speakers reveal how relying on seemingly convenient third-party systems for menu hosting can prevent a restaurant from capitalizing on valuable search traffic.At [00:34:05], a speaker highlights the significant failure of using platforms like Toast that consolidate an entire menu onto a single landing page. He explains that this approach misses the opportunity to have 25 separate, indexable pages for a 25-item menu. By [00:36:15], the impact of this mistake is clarified: individual menu item pages should be treated like e-commerce products. Each page is capable of generating its own organic traffic and ranking for highly specific searches, such as "best chicken wings in [city]."The solution, discussed at [00:38:40], is to structure the restaurant's website so that each menu item has its own dedicated page. Each page should be optimized with rich descriptions, proper titles, and an easy-to-use ordering system, thereby maximizing the restaurant's "footprints and stamps across the internet." The conversation then shifts from these on-site technical details to the broader, future-facing topic of visibility within emerging AI search engines.[00:42:00] The Future: AI Visibility and Advanced AutomationSetting the stage for a forward-looking discussion, the experts explore how the concept of "being found" is expanding beyond traditional search engines. The focus shifts to include AI-powered Large Language Models (LLMs) and the new opportunities they present for visibility and automation.At [00:43:10], the group discusses the growing importance of "AI Visibility." This involves ensuring a restaurant's information appears when users ask direct questions to AI chatbots like ChatGPT (e.g., "what's the best sushi restaurant near me?"). They also touch on how platforms like Perplexity can be leveraged for rapid ranking within these new search paradigms.By [00:45:00], the concept of using AI agents and automation for SEO tasks is introduced. A speaker provides a powerful example of using a tool like N8N to create an agent that can log into a website daily and automatically optimize product titles. He elevates this concept by explaining the goal is to move beyond simple email reports and "upgrade to the voice agents... and my AI gives me a phone call about the listings that's been optimized," emphasizing a future where an AI proactively works and reports, even waking the owner from sleep with critical updates.At [00:47:25], the speakers identify some of the foundational data sources that LLMs use to answer queries, such as SERP API and DuckDuckGo. This highlights the necessity for businesses to be listed and visible in these core digital infrastructures to appear in AI-generated results. This look into the future of search concludes the main discussion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
In this podcast episode, host Favour Obasi-Ike sits down with international conflict management expert Dr. Nashay Lowe to reveal how AI can serve as the ultimate mirror, reflecting our hidden biases and transforming how we communicate.Episode SummaryThis conversation delves into the strategic importance of understanding Artificial Intelligence not merely as a technological advancement, but as a transformative tool for enhancing professional communication, streamlining problem-solving, and fostering profound self-reflection. Dr. Nashay Lowe guides us through the necessary mindset shift required to harness AI's power, moving beyond skepticism to see its potential as an indispensable partner in complex human endeavors.The discussion charts a journey from initial resistance to a nuanced appreciation of AI's role in the modern workplace. Favour Obasi-Ike and Dr. Nashay Lowe dissect the common fear that AI will replace human jobs, reframing the technology as a "power tool" that augments human capability rather than rendering it obsolete.Dr. Nashay Lowe states that the real professional risk isn't being replaced by AI, but by a colleague who masters it. The conversation culminates in a powerful central metaphor: AI as an objective mirror. As Dr. Nashay Lowe states, "Conflict reveals who we are, it doesn't create our divisions it reflects them." In the same way, AI offers a unique ability to reflect our communication patterns and strategic gaps without the inherent lens of a human observer.Ultimately, the episode reveals that AI's effectiveness is entirely dependent on human guidance. Through skillful prompting, critical questioning, and a commitment to ethical use, professionals can leverage AI to see their challenges, and themselves, with unprecedented clarity. This episode provides a compelling roadmap for anyone looking to integrate AI thoughtfully into their work.These are the essential insights you need to navigate this new landscape.Key TakeawaysThis section distills the most critical and actionable insights from the conversation with Dr. Nashay Lowe. These takeaways serve as foundational principles for any professional seeking to adapt to and thrive in an increasingly AI-integrated world, transforming a complex technology into a practical asset for growth and efficiency.AI is an Evolutionary Tool, Not an EnemyResisting AI is akin to resisting the adoption of computers or smartphones—a futile effort against an inevitable technological evolution. The true professional threat is not being replaced by AI itself, but by someone who masters AI as a tool to work more efficiently and effectively. Adaptation is no longer optional; it's a core professional competency.AI Serves as an Objective MirrorThe most powerful application of AI in subjective fields like conflict management is its ability to act as a mirror to our own communication patterns, biases, and choices. By analyzing language and scenarios without a human's inherent emotional or experiential lens, it can reveal subtle tensions, repetitive biases, and strategic blind spots that we might otherwise miss.Human Input Dictates AI OutputThe value of AI is not in the technology alone, but in the user's ability to guide it. Dr. Nashay Lowe emphasizes the necessity of iterative prompting, asking critical questions, and providing specific context to achieve nuanced results. A generic prompt yields a generic answer; a thoughtful, challenging prompt unlocks a deeper level of analysis and creativity.AI Can Augment, But Not Replace, EmpathyWhile AI lacks genuine consciousness or empathy, it serves as an invaluable diagnostic tool. Dr. Nashay Lowe powerfully argues that AI can remind us where empathy is missing in our strategies and communications. It can highlight a failure to consider another perspective or identify language that lacks warmth, prompting the human user to inject the necessary emotional intelligence.The User is the Ultimate Guardian of PrivacyAs AI systems become more deeply integrated with our personal and professional data streams, the user's responsibility grows exponentially. The conversation highlights the valid paranoia around connecting AI to sensitive information. The key takeaway is that the user must proactively manage data connections and maintain confidentiality, for instance, by using anonymized scenarios rather than identifiable information.These core principles provide a framework for leveraging AI not just as a machine, but as a partner in professional development.Detailed Episode Timestamps & NotesThis structured guide provides a detailed breakdown of the episode's key moments and discussions. Use these timestamps to navigate directly to the topics and insights that are most relevant to your professional journey.[00:00:00] Introduction: The Power of Human ConnectionHost Favour Obasi-Ike and Dr. Nashay Lowe reflect on their meeting in Las Vegas, emphasizing how valuable real-world, in-person connections are for creating professional opportunities, including this very podcast episode.[00:02:15] Meet Dr. Nashay Lowe: Proactive Strategy Over Reactive Problem-SolvingDr. Nashay Lowe outlines her background in international conflict management and her current mission. She applies global frameworks to local conflicts in academic and nonprofit sectors, aiming to shift leaders from "putting out fires" to implementing proactive strategies. Her goal is to create long-term, healthy habits rather than relying on ineffective "one-off" workshops.[00:04:30] Navigating AI Skepticism: A Necessary Mindset ShiftDr. Nashay Lowe addresses the common resistance to AI, framing it as a crucial mindset shift. She draws parallels to the initial skepticism surrounding cell phones and computers, arguing that AI is an evolving tool that will inevitably become integrated into every aspect of our lives. Adaptation is key.[00:06:45] The AI & Human Partnership: More Power Tool, Less ReplacementThe conversation reframes AI not as a replacement for humans, but as a tool that enhances efficiency. Dr. Nashay Lowe shares a powerful analogy from her partner, comparing the evolution of work to building a house with a hammer and nail versus a power tool, the goal is the same, but the right tool makes the process faster and more efficient.[00:10:10] AI in Conflict Management: Reflecting Our DivisionsThis segment explores the episode's central thesis. Dr. Nashay Lowe explains, "Conflict reveals who we are, it doesn't create our divisions it reflects them. And so artificial intelligence to me works much of the same way." She argues that AI can serve as an objective mirror in the subjective process of conflict resolution, identifying patterns and biases that a human mediator, operating through their own lens, might overlook.[00:14:00] The Emerging Frontier: AI as a Therapeutic ToolDr. Nashay Lowe notes the surprising trend of people using generative AI like ChatGPT for therapeutic purposes. She shares an anecdote about users having "meltdowns" on TikTok after a software update made the AI seem less "nice," underscoring the complex, human-like relationships people are beginning to form with the technology.[00:17:30] Using AI Responsibly: The Art of the PromptThis section focuses on the principle that AI's output is only as good as its input. Dr. Lowe explains the importance of prompting AI to challenge your assumptions ("Don't confirm what I'm already telling you") rather than simply validating them. Responsible use involves an iterative process of refining the AI's output with specific human feedback.[00:20:45] Privacy vs. Progress: The Security DilemmaDr. Nashay Lowe addresses the valid security and privacy concerns surrounding AI's integration with personal data like emails, calendars, and financial accounts. She contrasts this risk with a practical strategy for maintaining confidentiality in her work: using anonymized scenarios ("Person ABC") to analyze conflicts without exposing personally identifiable information.[00:25:00] Crafting Dialogue: A Masterclass in SpecificityDr. Nashay Lowe provides a masterclass on using AI to develop communication scripts. Her method involves giving the AI a specific persona ("You are a 25-year vet in conflict management") and, crucially, directing it to pull information from credible, specific sources like peer-reviewed journals. She continually refines the output with detailed feedback until it meets the desired tone and substance.[00:30:10] Dr. Lowe's Core Message: A Reminder Where Empathy is MissingDr. Nashay Lowe delivers her powerful final takeaway. She concludes that AI can never replace essential human qualities like presence, listening, or humility. However, its greatest strength is its ability to "hold a mirror to our communication patterns and ask without judgment, 'Is this how you're meant to show up?'"Learn more about this episode's insightful guest in the section below.About Our GuestThis episode features the expert insights of Dr. Nashay Lowe, a strategist dedicated to transforming how leaders approach conflict and organizational health.Dr. Nashay Lowe is a specialist in international conflict management who applies global frameworks to solve local challenges. She works primarily with academic and nonprofit leaders to help them shift from reactive problem-solving to building proactive strategies for long-term success. With a focus on creating healthier, sustainable habits within organizations, Dr. Nashay Lowe is currently exploring the cutting edge of her field by integrating Artificial Intelligence as a tool to foster more objective, effective, and positive change.Resources & Ways to ConnectConnect with Dr. Nashay Lowe:Website: https://www.loweinsights.comPodcast: The Resolution RoomInstagram: @loweinsightsLinkedIn: Nashay LoweNext Steps for Booking A SEO Discovery Call | Digital Marketing + Done-for-you SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY PodcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Nokukhanya Mntambo speaks to Dr Angelique Coetzee of the South African Medical Association about alarming global findings on teen vaping, nicotine addiction and the long-term risks to young people’s health and development. In other interviews, labour expert Galenoe Modisapodi explains why dishonesty can be a fireable offence, Judy Klipin highlights the value of annual goal-setting, Zinhle Tyikwe unpacks the dangers of fake products, while Tracy Ziman Jacobs, Justine Nienaber and Nomndeni Sethole explore sexual wellness, content monetisation and the power of personal branding. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.
The online space is shifting fast — and if you create content for a living, you can feel it.In this episode of Unjaded, Vickie Dickson breaks down how content creators and online entrepreneurs need to adapt in 2026 as algorithms evolve, AI search expands, and audience behavior changes. This is not an episode about chasing trends or gaming platforms. It's about understanding what's actually being rewarded now — and how to work with it instead of burning yourself out.Vickie unpacks the rise of storytelling, answer-based content, personality-driven brands, long-form platforms, and the return to community and in-person connection. She also explains how Human Design offers a clear shortcut for creating content that feels natural, sustainable, and deeply human in an increasingly automated world.If you've been feeling like the old content rules no longer apply — you're right. This episode will help you recalibrate.What You'll Learn in This Episode:Why storytelling matters more than ever in an AI-saturated online spaceHow content-based algorithms and AI search systems now scan and rank your contentWhat “answer-based content” really means and how to use itWhy vague spiritual language no longer converts — and what to say insteadHow to optimize your content for search intent without losing your voiceThe role personality plays in modern personal brands (and why hiding isn't working)How your Human Design Profile shapes the way you should create contentWhy UGC and everyday authenticity are outperforming polished brand contentThe growing return to community, in-person offerings, and analog experiencesWhy long-form content is winning again — and how it builds trust and demandHow to blend online visibility with offline connection in a changing marketKey Takeaway:The future of content isn't louder, faster, or more automated — it's clearer, more human, and more intentional. Creators who understand search intent, lean into storytelling, and show up as real people will be the ones who thrive in 2026 and beyond.Links and Resources:
There are so many gnarly horror movie houses and this week, we are talking about a few of our favorites. This is our final episode of 2025, so we hope you enjoy it, and be sure to follow us into the new year! If you have enjoyed listening to our show, then give us a 5-star rating. We'd greatly appreciate it! Check out our sponsor DARKSIDE COLLECTIBLES:Website: https://darksidecollectibles.net/Instagram: https://www.instagram.com/darkside_collectibles_/Facebook: https://www.facebook.com/profile.php?id=61565363086549TikTok: https://www.tiktok.com/@darksidecollectiblespgh?lang=en Be sure to follow, Like, and Subscribe to us on all our social media sites: YouTube: https://www.youtube.com/@houseofghoulsMerch Store: https://goreclown.com/Facebook: https://www.facebook.com/HouseofGhoulsPodcast/Instagram: https://www.instagram.com/houseofghoulspodcast/ You can find Crystal on social media here:TikTok: https://www.tiktok.com/@horrornightsinInstagram: https://www.instagram.com/crystal_hni/YouTube: https://www.youtube.com/c/HorrorNightsIn You can find Ian on social media here: TikTok: https://www.tiktok.com/@ian.vanghoulInstagram: https://www.instagram.com/ianvanghoul/ YouTube: https://www.youtube.com/@IanVanGhoulLetterboxd: https://letterboxd.com/ianVanGhoul/ You can find Colby on social media here: TikTok: https://www.tiktok.com/@colby_does_horrorInstagram: https://www.instagram.com/colby.does.horror/YouTube: https://www.youtube.com/@Colby.Does.HorrorLetterboxd: https://letterboxd.com/colbydoeshorror/ House of Ghouls ThemeWritten by Ian VanGhoulProduced, Recorded, and Performed by Jimmy Mowery Check out Jimmy's music and socials here:Instagram: https://www.instagram.com/jimmymowery/Spotify: https://open.spotify.com/artist/58e8QpVKO4GflSPwWIMhmw?si=ONJ2snr-Qr6ep_Gi2R2_UwYouTube: https://www.youtube.com/@jimmymowerymusic MK Ultra (Used with permission from Victor Gabriel and Tate Labianca)Music written and performed by: Tate LabiancaMusic engineered by: Vincent Peters (Sumo Audio)Shot and edited by: Vincent Peters (Sumo Audio)Directed by: Victor GabrielCheck out the music video here:https://youtu.be/LhDikR8Dn2Q?si=vLqtQJAiBRmyHFV0 Thanks for listening. Have a great week and stay safe out there!!
Nokukhanya Mntambo speaks to Justine Nienaber, Chief Executive Officer of Punkystarfish Digital Agency, about what it really takes for African creators to turn content into income, from building audience trust to navigating algorithms, platform payouts and the practical barriers that keep most creators from earning online. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape. Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa Follow us on social media 702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702 CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.
Welcome to episode #1016 of Thinking With Mitch Joel (formerly Six Pixels of Separation). At a moment when artificial intelligence is reshaping not just how markets operate but how people think, feel, decide and connect, understanding the human consequences of that shift has become essential. Mark Schaefer is a keynote speaker, educator, strategist, and a voice in modern marketing, with more than three decades of experience spanning global sales, public relations and brand strategy. He is a faculty member at Rutgers University. Mark's latest book, How AI Changes Your Customers - The Marketing Guide To Humanity's Next Chapter, extends his body of work by examining how AI is quietly rewiring consumer psychology, trust, agency, empathy, and belonging (be sure to check out his other books). Rather than focusing on algorithms or tools, Mark explores how customers are becoming more machine-assisted, less patient, more dependent on automation, and increasingly hungry for meaning and connection in a world optimized for efficiency. He argues that curiosity, art, and human connection are strategic advantages rather than soft ideals. Grounded in research, lived experience, and cultural observation, his work challenges marketers and leaders to rethink relevance, rethink loyalty, and rethink what it means to serve customers whose decisions are increasingly shaped by machines. At its core, Mark's perspective reframes AI not as a threat to humanity, but as a force that exposes what only humans can still do well…if they choose to lean into it. Enjoy the conversation… Running time: 1:06:07. Hello from beautiful Montreal. Listen and subscribe over at Apple Podcasts. Listen and subscribe over at Spotify. Please visit and leave comments on the blog - Thinking With Mitch Joel. Feel free to connect to me directly on LinkedIn. Check out ThinkersOne. Here is my conversation with Mark Schaefer. Book Mark for your next meeting on ThinkersOne. How AI Changes Your Customers - The Marketing Guide To Humanity's Next Chapter. Check out his other books. Read Mark's Blog. Follow Mark on LinkedIn. Chapters: (00:00) - Introduction to Mark Schaefer and AI's Impact. (03:00) - The Dual Nature of AI: Exciting and Terrifying. (06:09) - Cultural Shifts and AI's Influence on Humanity. (08:53) - Curiosity and Learning in the Age of AI. (12:08) - The Role of AI in Content Creation. (14:57) - Art, Tools, and the Essence of Creativity. (17:54) - The Illusion of Intimacy in AI. (21:05) - Navigating the Attention vs. Intimacy Economy. (23:54) - The Future of AI and Human Connection. (37:13) - Cultural Perspectives on AI and Work. (39:06) - AI Sovereignty and Global Implications. (41:23) - The Human Element in AI and Marketing. (43:42) - The Challenge of Authenticity in AI Content. (45:52) - Navigating Trust in a Digital Age. (49:20) - Generational Differences in Trust and Truth. (53:02) - The Role of Curiosity in the Age of AI. (56:46) - The Future of Trust and AI in Business. (01:01:40) - The Impact of AI on Human Connection. (01:03:59) - Embracing AI for Positive Change.
SummaryIn this episode, James Cast reflects on his tabletop gaming experiences in 2025, discussing the goals he set for himself, the variety of games played, and the balance between gaming and content creation. He emphasizes the importance of finding enjoyment in the hobby, drawing inspiration from favorite teams and historical contexts, and engaging with the community. The conversation highlights the significance of embracing new games and defining personal success in gaming, ultimately leading to a fulfilling year.KeywordsTabletop gaming, year in review, gaming goals, content creation, game design, community, inspiration, new games, balance, successTakeaways2025 was a year of enjoyable gaming experiences.Setting goals helped in achieving a variety of games played.Reducing project commitments led to more gaming enjoyment.Content creation was balanced with gaming activities.Inspiration came from favorite teams and historical contexts.Engaging with the community enhanced the gaming experience.New games played contributed to a fresh gaming perspective.Finding balance in gaming activities is crucial for enjoyment.Defining personal success in gaming is essential.The importance of hobbies as a stress relief mechanism.Titles2025: A Year of Gaming ReflectionSetting Goals for a Fulfilling Gaming YearSound bites"2025 was a year of enjoyable gaming experiences.""Content creation was balanced with gaming activities.""Defining personal success in gaming is essential."Chapters00:00 Reflecting on 2025: A Year in Review06:14 Setting Goals for Gaming Success13:44 Content Creation and Podcasting Journey20:37 Sources of Inspiration in Gaming27:16 Embracing New Games and Variety30:51 Finding Balance and Defining Success39:27 NEWCHAPTER
Happy Birthday to Favour Obasi-ike. He shares a personal message of gratitude while celebrating a birthday. He reflects on the show's prolific output, noting that over 140 out of 600+ episodes were produced in the current year alone. As the show prepares to enter its twelfth season in 2026, listeners are encouraged to explore the extensive archives via a searchable website to find specific marketing and business topics via wedontplaypodcast.comThis brief update serves as a direct connection with the audience to offer appreciation for their consistent loyalty. Finally, the creator concludes the message by looking forward to future content and heading off to a commemorative dinner.-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you're in the creative space, you already know this tension: the pressure to create never really shuts off. Content still needs to go out, even when your ideas dry up. So what happens when your mind stalls? How do you get unstuck without forcing it or burning out and still create ideas your audience actually cares about when life is full and inspiration feels miles away? In this episode, I sit down with Cat Shanu to tackle those questions and help you break free from creative ruts. We dig into what really causes creative blocks, how perfectionism quietly kills momentum, and what to do when inspiration feels out of reach. Cat shares her own pause from creating, and I open up about staying consistent as a CEO, father, and host, even during low-energy seasons. Whether you're a content creator, an entrepreneur, or simply trying to build more consistent habits, this episode will help you reconnect with your creative rhythm and move forward with intention. In this episode, we discuss: [00:00:00] Why creators struggle to make content [00:01:21] The natural ebb and flow of creativity and why forcing it backfires [00:02:33] Finding inspiration by immersing yourself in what moves you [00:04:09] Cat's four-month creative pause and how she reignited her spark [00:04:17] Building LinkedIn systems—batching, scheduling, and staying consistent [00:06:22] Turning a Beastie Boys Reddit post into content gold [00:07:10] How music and ChatGPT fuel momentum when ideas stall [00:08:17] Treating each post like a temporary tattoo [00:12:52] Using audience engagement to break creative blocks [00:13:31] Why creating for one person beats creating for everyone [00:14:51] Telling real stories instead of chasing perfection [00:19:45] Using simple prompts to generate endless ideas [00:22:05] Cat and Billy's peak creative workflows [00:26:12] Matching tasks to energy for better output [00:29:29] Creating consistently while leading, parenting, and podcasting [00:33:33] Building your catalog of inspiration and learning from top creators [00:38:15] Why breaks sharpen creativity and awareness [00:45:26] Letting go of perfection and taking small steps forward Notable Quotes [00:42:21] “When stuck, don't generate, retrieve, go get that information from somewhere else.” - Billy [00:12:52] “Treat your post like a temporary tattoo. It's not a permanent tattoo, it's a temporary tattoo. Therefore it doesn't matter.” - Billy [00:16:08] “When you think of your community, not as your followers, but as a friend. You can definitely leverage them to just guide you.” - Cat [00:24:14] “It's easier to think of creative ideas than when you focus on the whole big picture.” - Cat [00:32:54] “Most people will cancel an appointment they make for themselves, but they'll always attend appointment they have with somebody else.” - Billy [00:49:56] “The only true, perfect thing I can think of is God. And we put this idea in our head that we need to show up as perfection.” - Cat Cat Shanu LinkedIn: https://www.linkedin.com/in/cat-shanu Instagram: https://www.instagram.com/thefemmeguide/ Billy Samoa Saleebey LinkedIn: https://www.linkedin.com/in/billysamoa/ Email: billy@podify.com and saleebey@gmail.com Insight Out Website: https://www.insightoutshow.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Send us a textAs we close out Chrismas, Shawn and Chris have decided to go with something that isn't fully a Christmas movie, the 2000s true-ish story, 'Catch Me If You Can'. We discuss all those important things like unexpected cast members, the confusing accelerated timeline, the infectious charm of Christopher Walken, a 30 year old playing a 16 playing a 30 year old, the swinging 60s and so very much more. Is this a Christmas movie or just a Chrismas movie? What did we think? Does it still hold up? Tune in to find out!5 Star reviews help drive us up the charts. Please take a minute and review us.If you would like to contact or donate to us: iusedtolikethisone@gmail.comwww.patreon.com/iusedtolikethisoneWebsite: www.iusedtolikethisone.comInstagram: @iusedtolikethisoneTwitter: @iused2likethis1Facebook: I Used To Like This OneBluesky: @iusedtolikethisone.bsky.socialGuest Host: Chris GoffredoCreated/Produced/Hosted by: Shawn Wells and Colin StewartEdited by: Shawn WellsOriginal Music by: Lindon Carter (look for his band 'Carter & the Capitals' on all music streaming platforms)Website design: David SonSponsorship Corner sponsored by movieposters.com *****With over 100,000 titles to choose from, movieposters.com is the #1 destination for posters from your favorite films + stars. Use LIKETHISONE at checkout for 15% off your purchase. *****Special Thanks To: Tracy Sheremeta, Lindon Carter, Aaron Knowles, Kris Wells and Graham Wells for their contributions to the show.Hear more content from Shawn with his other podcast 'In Front Of The Yellow Line'.Buy friend and sometimes co-host Aaron's Book! 'The Algorithmic Frontier: Exploring the Power of AI in Social Media and Content Creation' https://a.co/d/1gIpsgQ©️2025 And Sometimes Why? Productions.
Merry Christmas Eve everyone!
Merry Christmas to you and your beautiful family! This episode features Favour Obasi-ike offering a holiday greeting to his precious listeners. This captures a seasonal well-wish intended to convey warmth and spiritual favor during the winter festivities. By using a traditional festive salutation, Favour aims to establish a positive connection with you, the listener. The message is succinct and celebratory, focusing entirely on a Christian blessing associated with the Christmas season. This simple piece of media serves as a sincere gesture of goodwill and holiday cheer.Thank you for listening to the We Don't PLAY™️ Podcast Show! God bless you!-------------------------------------------------------------------------Next Steps for Booking A Discovery Call | Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike here>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Surprise, Surprise!! It's a Special Christmas Episode of House of Ghouls! Let's spend Christmas morning together and play a fun little game of 12 Slays of Christmas. We don't know what were doing and we don't know where we are going, but dammit, we are having a great time doing whatever it is we are doing. We hope you enjoy this change-up in episodes and we hope you have a Merry Christmas and a very Happy Holiday! If you have enjoyed listening to our show, then give us a 5-star rating. We'd greatly appreciate it! Check out our sponsor DARKSIDE COLLECTIBLES:Website: https://darksidecollectibles.net/Instagram: https://www.instagram.com/darkside_collectibles_/Facebook: https://www.facebook.com/profile.php?id=61565363086549TikTok: https://www.tiktok.com/@darksidecollectiblespgh?lang=en Be sure to follow, Like, and Subscribe to us on all our social media sites: YouTube: https://www.youtube.com/@houseofghoulsMerch Store: https://goreclown.com/Facebook: https://www.facebook.com/HouseofGhoulsPodcast/Instagram: https://www.instagram.com/houseofghoulspodcast/ You can find Crystal on social media here:TikTok: https://www.tiktok.com/@horrornightsinInstagram: https://www.instagram.com/crystal_hni/YouTube: https://www.youtube.com/c/HorrorNightsIn You can find Ian on social media here: TikTok: https://www.tiktok.com/@ian.vanghoulInstagram: https://www.instagram.com/ianvanghoul/ YouTube: https://www.youtube.com/@IanVanGhoulLetterboxd: https://letterboxd.com/ianVanGhoul/ You can find Colby on social media here: TikTok: https://www.tiktok.com/@colby_does_horrorInstagram: https://www.instagram.com/colby.does.horror/YouTube: https://www.youtube.com/@Colby.Does.HorrorLetterboxd: https://letterboxd.com/colbydoeshorror/ House of Ghouls ThemeWritten by Ian VanGhoul Produced, Recorded, and Performed by Jimmy Mowery Check out Jimmy's music and socials here:Instagram: https://www.instagram.com/jimmymowery/Spotify: https://open.spotify.com/artist/58e8QpVKO4GflSPwWIMhmw?si=ONJ2snr-Qr6ep_Gi2R2_UwYouTube: https://www.youtube.com/@jimmymowerymusic MK Ultra (Used with permission from Victor Gabriel and Tate Labianca)Music written and performed by: Tate Labianca Music engineered by: Vincent Peters (Sumo Audio) Shot and edited by: Vincent Peters (Sumo Audio) Directed by: Victor Gabriel Check out the music video here: https://youtu.be/LhDikR8Dn2Q?si=vLqtQJAiBRmyHFV0 Thanks for listening. Have a great week and stay safe out there!!
What if this thing (that you already have) was the secret to growth? Today's episode is a little different... kinda like a heart-to-heart (nice way to say rant lol) I just got off a deep call with my coach, and wow — it hit hard. Ever feel like you're stuck doing stuff that doesn't feel like you? Yeah... me too. This conversation made me ask big questions. - What if I've been showing up as someone I'm not? - What happens when we *really* show up as our true selves? - And what if that's the reason things finally click — in content, business, and even life? I'll share a super weird (but powerful) experiment I'm trying that's already shifting how I create, how I sell, and who I attract. Even my wife thought this was insane haha! Plus, I've got a story about a podcast, some spicy feedback from family, and what to *actually* do with opinions that don't sit right. Let's just say... this one's raw, real, and might give you that nudge you didn't know you needed. Enjoy! and Happy Holidays! Tune in and enjoy! Chapters: 00:00 Gratitude Practice for Team Bonding 03:20 "Accountability and Execution Matter" 07:54 "Who Should We Take Feedback From?" 11:41 "Overcoming Feedback and Self-Doubt" 13:39 "Creating for Connection" 16:12 "Finding Your Dream Customer"
If you've been feeling confused, overwhelmed, or just simply stressed out by Instagram this past year, it's time to change your approach for 2026. It's not 2020 anymore and content strategies have changed. Going into the new year, we're focusing on crafting a more intentional content strategy that's all about authentic connection, powerful storytelling, and understanding exactly what your audience craves. We'll discuss a major Instagram update from this past week (hashtags aren't dead), how to best apply the change to your own content, and why it might feel like the algorithm is the enemy (it's really not!). Let's make 2026 our best year yet!In this episode we'll be covering:The latest update from Instagram: New hashtag update limits usage to three to five relevant hashtags per post.Prioritizing intentional content, with keyword-rich captions and on-screen text.Keeping audiences engaged and increasing retention rates through storytelling and humanizing your content.Using me-centric storytelling hooks and relatable language that builds emotional connection, driving shares and saves.Doing audience research and speaking directly to followers' needs, interests, and lifestyles for optimal reach.The algorithm myths: Instagram rewards valuable content that genuinely resonates with people.Featured content in this episode:Hashtag UpdateRecommended episodes:Episode 088: Find Your Content Rhythm and Build a Simple Content StrategyEpisode 089: How You're Going to Become Really Good at Content Creation in 2026 (Part 1)Episode 090: How You're Going to Become Really Good at Content Creation in 2026 (Part 2)Episode 091: My Personal Predictions for Instagram in 2026Episode 092: This is the Era of Experiences and BelongingSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
In this episode, Megan and Ané dive into ethical social media content creation for Vetrehabbers. They unpack copyright essentials, explore current social media trends, and examine the rise of edutainment. They also discuss how to create content that is both engaging and compliant, offering practical ways to elevate professionalism in your social media strategy without losing your unique voice. Download Free Ethical Posting Guidelines PDF: https://onlinepethealth.com/ethicalLearn more about Paw Prosper's special offer: https://pawprosper.com/OPH Learn more about Paw Prosper: https://pawprosper.com/ To learn about Onlinepethealth, watch a free webinar, or join any of our Facebook groups, click here: https://onlinepethealth.com/podcast
Like the show? Show your support by using our sponsors.Promotive can help you find your dream job. Touch HERE to see open jobs.Need to update your shop systems and software? Try Tekmetric HEREWanna go to Tekmetric's first ever industry training event Tektonic? Register HEREIn this episode, Jeff Compton sits down with the one... the only.... Eric the Car Guy! His YouTube Channel has impacted millions of technicians over the years and one of those was the host of this podcast...Jeff. Today, they talk about Eric's story from dealership technician to YouTuber, highlighting the setbacks that shaped his career and his drive to empower others. They also discuss the challenges facing today's automotive industry, including the need for mentorship and apprenticeship programs, common misconceptions about flat rate pay, and the importance of valuing technicians as professionals. Timestamps: 00:00 Introduction – Eric's Early Shop Life & Pay Structures02:05 Flat Rate, Shop Culture, and Getting Fired07:36 The Legend Coupe Story & Being Let Go Over $90013:00 Teaching Himself Video and Moving into YouTube19:37 Giving Away the “Secrets” & Empowering Customers24:13 Burnout, Losing the Shop, and Starting Over33:35 Dealing with Haters & The Power of the Audience39:18 Building a Community & Inspiring the Next Generation46:05 Apprenticeships, Mentorship, and Industry Change54:10 The Problem with Flat Rate Pay & Technician Expectations1:02:30 Self-Taught vs. Formal Mentorship in Automotive1:10:03 What's Next for Eric The Car Guy? Future Content & Inspiration1:15:54 Final Reflections and Advice for Aspiring Techs Follow/Subscribe to the show on social media! TikTok - https://www.tiktok.com/@jeffcompton7YouTube - https://www.youtube.com/@TheJadedMechanicFacebook - https://www.facebook.com/profile.php?id=100091347564232
A lot of people live for the drama.
In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience's attention is the ultimate business discipline.
How to Write Catchy Titles, Descriptions, and High-Impact Headlines for your websites, email marketing, social media marketing, Pinterest SEO, and more with Favour Obasi-Ike | Sign up for exclusive SEO insights.Episode Summary:In this comprehensive episode + guide on crafting effective digital headlines, titles, and descriptions to boost online engagement. The speaker emphasizes that metadata acts as the essential context for content, serving as the primary factor that drives click-through rates across platforms like Google, YouTube, and LinkedIn. Strategic advice includes maintaining a title length of approximately 55 to 65 characters to avoid text truncation while maximizing visual impact. I also recommend using odd numbers, brackets, and power words to leverage psychological triggers that improve visibility and user trust. Finally, the discussion frames intentional copywriting as a vital tool for business owners to transform passive web traffic into active conversions and long-term brand authority.In high-level digital strategy, titles, descriptions, and headlines are not merely decorative—they serve as the essential "key frames" of metadata. This content architecture bridges the gap between raw information and audience discovery by providing the necessary context (Author, Host, Duration, and Intent) that search algorithms require to categorize an asset. By transforming raw content into searchable, high-value assets, a strategist ensures that the brand is prioritized within the user's search journey.Favour emphasizes that structured delivery and architectural integrity correlate directly to business results. If a title fails to establish immediate relevance, the conversion path is broken before it begins. Success in the current landscape requires a commitment to iterative improvement—ensuring the "next version" of a title or metadata set is systematically optimized based on data rather than intuition. This log details the tactical framework used by Favour, currently ranked #2 (We Don't PLAY!) on the FeedSpot Top 100 Marketing Podcasts (trailing only Gary Vaynerchuk), to drive visibility across SEO, PPC, and email ecosystems.Deep Dive: The Quantitative Science of Click-Through Rates (CTR)To maximize ROI, content creators must move beyond "gut feeling" and toward research-backed optimization. Using industry benchmarks from Orbit Media and Moz, we can calibrate headlines to meet the psychological triggers that drive user action.-------------------------------------------------------------------------Next Steps for Digital Marketing + SEO Services:>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Visit our Work and PLAY Entertainment website to learn about our digital marketing services.>> Visit our Official website for the best digital marketing, SEO, and AI strategies today!>> Join our exclusive SEO Marketing community>> Read SEO Articles>> Need SEO Services? Book a Complimentary SEO Discovery Call with Favour Obasi-Ike>> Subscribe to the We Don't PLAY Podcast-------------------------------------------------------------------------Timestamps[00:00] Catchy Titles vs. Structure; Metadata as the "Context to the Content."[05:00] The 600-Pixel Rule; Pixel Weight (W vs. l); The 55-Character Sweet Spot.[10:00] Moz Study Analysis; Numbers in Headlines; Why Odd Numbers Win; Brackets and Transparency.[15:00] Power Words and Psychological Triggering; Tool Highlight: CapitalizeMyTitle.[20:00] Platform Evolution: Instagram as TV; LinkedIn SEO and the One-Time URL Edit Rule.[25:00] Case Study: Ranking #2 on FeedSpot; The Math of the 12-Hour Masterclass; Call to Action.Effective content strategy requires tracking the flow of information to ensure "next-version" improvements. The following log segments the Masterclass into thematic chapters, providing the "So What?" factor for each strategic shift.Chapters:Chapter 1: The Metadata Framework [00:00 - 10:00] Context vs. Content. This segment establishes that metadata is the "context" (attributes like host and duration) that allows users to value an asset before engaging. Without these key frames, even high-quality content remains invisible to search engines and the "Exact Searcher Intent."Chapter 2: The Utility of Catchy Copy [10:00 - 18:00] Visibility Across the Funnel. Effective copy acts as the primary catalyst for Click-Through Rates (CTR) across SEO, LinkedIn, and Email. The speaker frames catchy titles as functional tools that pre-condition the audience for engagement and conversion.Chapter 3: The Physics of the Pixel [18:00 - 25:00] Typography Weight. Moving beyond character counts, this chapter introduces the 600-pixel display limit. Strategists must account for the "weight" of individual characters (e.g., a capital "W" vs. a lowercase "l") to prevent truncation and maintain a professional aesthetic on the SERP (Search Engine Results Page).Chapter 4: The Psychology of Numbers [25:00 - 35:00] Time-Value Perception. This section evaluates how numbers (specifically odd numbers) impact user psychology. The "So What?" factor is the "minute-per-item" rule: users subconsciously equate the number of items in a title to the minutes they must invest (e.g., 10 ways = 10 minutes), directly influencing the decision to click.Chapter 5: Platform Evolution [35:00 - 45:00] Ecosystem Logic. The speaker analyzes Instagram's transition to "TV-style" content and LinkedIn's rigid SEO URL logic. The key takeaway is the importance of "Exact Title Match" to meet user intent while navigating platform-specific constraints like DM automation and hashtag limits.Chapter 6: The Podcasting Marathon [45:00 - End] The Milestone Logic. Highlighting the "eighth-episode hurdle" where 500,000 creators quit annually, the speaker discusses his 600-episode milestone and the necessity of IAB Tech Lab compliance. Long-term distribution success is a result of persistence and technical "due diligence."High-Value Quotes"Metadata... that's just another way of saying how do we get context out of this content. Those are attributes... that's the context to the content." - Favour Obasi-ike"A capital W has more weight than a small w. A capital L has more weight than a small l... that weight they carry is a pixel size digitally.""If somebody clicks and finds your content valuable, resourceful, accurate, and responsive, then anything that you're going to do from SEO to PPC ads... you're able to use consistently."Resources:Companies Passing Tech Lab Compliance Programs | Podcast Compliance DirectoriesHeadline Analyzer Tool: Write Better Headlines | Write Better Headlines HereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
We love talking about growth mindset, but curiosity without action doesn't move your career forward. In this episode, Jayneil Dalal shares what he's learned from interviewing hundreds of designers—and why the people who actually ship, share, and care about craft are the ones who keep growing.What if the fastest way to grow your career isn't asking for a promotion—but becoming the designer everyone trusts?In this episode, I sit down with Jayneil Dalal to talk less about career ladders and more about what actually earns trust inside organizations. After interviewing hundreds of designers on Design MBA and Sneak Peek, Jayneil has seen the same patterns repeat across teams, companies, and seniority levels.The designers who advance aren't the loudest or the most credentialed. They're the ones who care deeply about their work—clean files, thoughtful handoffs, clear communication, and sharing what they learn with others. No one tells them to do this. They do it because they give a damn, and that care compounds into credibility.We also unpack the idea of “internal brand,” why chasing credit often backfires, and how being generous with your knowledge can quietly change team culture. If you've ever felt invisible at work or unsure how to stand out without self-promotion, this conversation reframes what influence really looks like.Topics:• 04:54 - Early Curiosity and Interviewing Journey• 06:17 - The Birth of a Podcast Idea• 07:23 - Launching Design MBA• 09:53 - The Value of Execution• 12:21 - Challenges and Realizations• 15:36 - Content Creation and Audience Fit• 19:35 - Learning from Top Designers• 22:49 - The Importance of Craft and Mentorship• 38:04 - Advocating for Yourself• 41:58 - Navigating Internal Branding• 46:34 - The Importance of Communication Skills• 48:10 - Balancing Multiple Projects• 51:36 - Effective Use of AI in Design• 53:21 - Public Speaking and Presentation Tips—Thanks for listening! We hope you dug today's episode. If you liked what you heard, be sure to like and subscribe wherever you listen to podcasts! And if you really enjoyed today's episode, why don't you leave a five-star review? Or tell some friends! It will help us out a ton.If you haven't already, sign up for our email list. We won't spam you. Pinky swear.• Get a FREE audiobook AND support the show• Support the show on Patreon• Check out show transcripts• Check out our website• Subscribe on Apple Podcasts• Subscribe on Spotify• Subscribe on YouTube• Subscribe on Stitcher
Want our AI App Builder Kit (with prompts)? Get it here: https://clickhubspot.com/vdb Ep. 387 Can you really build a viral content creation app in under 10 minutes? Kieran dives into the rapid process of building an AI-powered app that transforms any YouTube video into viral talking points you can use across all your content channels. Learn more on how to craft educational hooks, develop spicy takes, and leverage actionable data nuggets to fuel your social media, newsletters, and more. Find out how you can use this workflow—and build your own suite of internal tools—to supercharge your team's creativity with cutting-edge AI. Mentions Gemini 3 https://aistudio.google.com/models/gemini-3 Google Build https://ai.google/build/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.
Joined by Mike Attebery for this episode, we dive into how to build a lifestyle rooted in abundance. We break down practical social media strategies, including how to create engaging content through strong hooks, effective storytelling, and leveraging AI. We also discuss the four steps to manifestation, how to build a side hustle, and whether people are using hunting as a form of escapism. Enjoy.Follow Mike's Journey: @mike_attebery_BrainTree Nutrition: Use code "NOCK" for 15% off at https://www.braintreenutrition.com/?ref=NOCKElite Hunt Club: https://elitehuntclub.com/Interested in my private coaching & FREE workouts? Link below.http://www.nockperformance.com/This episode is brought to you by Barbell Apparel:https://barbellapparel.com/?rstr=nockperformanceUse code "NockP" for 10% off at https://www.alpyntripod.com/Use code "NockP" for 10% off at https://ollin.co/Use code "NockP15" for 15% off your first order at www.farewellcoffeeroasters.comUse code "NockP" for 20% off all ointments at getsaltybritches.comUse code "NockP" for 15% off at alpenfuel.comUse code "NockP" for 15% off at strongcoffeecompany.com
The Knicks win the NBA Cup — but how much does it actually matter? On this episode of Combo's Court, Combo is joined by Mr. Foamer Simpson to break down what the NBA Cup means for fans, players, and modern basketball culture. Is it something worth celebrating, or is the reaction itself the real story? From there, the conversation shifts to the biggest basketball question right now: Is Nikola Jokić already the greatest player ever? Combo and Foamer challenge the idea that every generation automatically gets better and unpack how we really measure greatness across eras. The episode also dives into content creation truths — what actually works in today's world, why authenticity beats perfection, and how creators balance credibility with virality. They wrap with sneaker culture talk, underrated classics, and lifestyle debates that blend sports, culture, and creativity. Topics include: • Knicks winning the NBA Cup — celebration or overreaction? • Does the NBA Cup actually matter? • Is Nikola Jokić the GOAT? • Content creation myths vs reality • Why sneaker culture feels different today
Now on Spotify Video! When Reid Hoffman first began studying artificial intelligence at Stanford, the world wasn't ready for it yet. Years later, inspired by conversations with top tech innovators, he recognized AI's potential and seized the moment. As the founding investor in OpenAI and co-founder of Inflection AI, he's at the forefront of shaping AI and the future of work. In this episode of the AI Vault series, Reid introduces the concept of "superagency," where AI enhances human capabilities rather than replacing them. He also addresses common fears surrounding AI and shares his vision for a future powered by AI-driven agents. In this episode, Hala and Reid will discuss: (00:00) Introduction (01:49) Reid's Early Interest in Artificial Intelligence (04:18) AI, Jobs, and Concerns for the Future (08:25) Superagency: Amplifying Human Capability with AI (19:34) Training AI to Be a Better Human Companion (23:15) Trust and Misinformation in the Age of AI (25:56) Why Human Expertise Still Matters in AI (28:13) Reid's AI Twin (31:07) Leveraging AI for Content Creation (32:39) How AI in Action Will Shape the Future Reid Hoffman is an entrepreneur, investor, partner at Greylock, and the co-founder of LinkedIn and Inflection AI. He's also a bestselling author and host of the Masters of Scale podcast. Reid majored in artificial intelligence at Stanford through the Symbolic Systems program, one of the earliest undergraduate AI majors. As an early investor in OpenAI, he has become a prominent voice championing responsible AI development that expands and amplifies human potential. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING Shopify - Start your $1/month trial at Shopify.com/profiting. Revolve - Head to REVOLVE.com/PROFITING and take 15% off your first order with code PROFITING DeleteMe - Remove your personal data online. Get 20% off DeleteMe consumer plans at to joindeleteme.com/profiting Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever. Airbnb - Find yourself a cohost at airbnb.com/host Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap Framer - Publish beautiful and production-ready websites. Go to Framer.com/design and use code PROFITING Intuit QuickBooks - Bring your money and your books together in one platform at QuickBooks.com/money Resources Mentioned: Reid's Book, Superagency: amzn.to/4g7cfVG Reid's Book, Blitzscaling: bit.ly/Blitzscalin Reid's LinkedIn: linkedin.com/in/reidhoffman Reid's Website: reidhoffman.org Reid's AI Video, Reid Hoffman Meets His AI Twin: bit.ly/4jzlVeD Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, ChatGPT, AI Marketing, Prompt, AI in Business, Generative AI, AI for Entrepreneurs, AI Podcast