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[VIDEO PODCAST AVAILABLE ON YOUTUBE] Ashley Ballard of @closetvomit started making fashion content when she was just 17. They've been tapped by brands like H&M, Doc Martens and Ray Ban and in an industry where so many creators can end up looking carbon copies of each other, Ashley really stands out from the crowd. In this episode, Ashley and I talk about the danger of "relatability" becoming a social media performance, how real fashion challenges gender norms, and how to decide when it's time to go full-time as an influencer. Ashley's Instagram: https://www.instagram.com/closetvomit/ Ashley's TikTok: https://www.tiktok.com/@closetvomit Ashley's YouTube: https://www.youtube.com/@closetvomit Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen
Are you a travel creator or blogger who has a taste for the finer things in life and dreams of working with luxury brands such as The Four Seasons, The Ritz Carlton or Fairmont? In this episode we are going to dive into the ins and outs behind how to cultivate relationships with luxury brands, snag dream partnerships, and create content that resonates with an audience who shares your same passions and interests. Whether you're a budding content creator looking to break into the luxury travel niche or a seasoned pro seeking to up your game, this interview is a goldmine of inspiration and practical advice. Carmen Sognonvi: Podcast: https://www.youtube.com/channel/UCcbGKIfAHohofDK06YpnwWg IG: https://www.instagram.com/topflightfamily/ TikTok: https://www.tiktok.com/@topflightfamily YouTube: https://www.youtube.com/c/topflightfamily Links: Free Webinar: FREE Get Paid to Travel Masterclass Travel creator resources, guides and courses: https://macs-explore.com/about Group Trip Interest: https://www.macs-explore.com/group-trips Connect With Me: Instagram: @macs_explore Threads: @macs_explore TikTok: @macs_explore Quick Episode Summary: How to create relationships and dream partnerships online Get to know the amazing Carmen Sognonvi! Why the travel space needs more diverse creators and voices How Carmen fell in love with traveling and how she came to do it professionally How blogging got Carmen started and why she pivoted to more social media content Why Carmen recommends starting travel content as a side hustle first and starting small The importance of getting clarity on your niche and your unique angle and story What makes the luxury travel niche different from normal brands Tips for reaching out and pitching a luxury travel brands Export tips: Why esthetic and attention to detail helps grow your content
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Imagine this: You've just landed a brand deal and the client has sent over the contract. You open the document but realize that they sent over another creator's contract to you by mistake. This creator has the same number of followers as you, same engagement rate, but they're getting paid 10x what you're getting paid for the exact same campaign. How could this happen? Simple: The other creator is a better negotiator and you need to up your game. Today, we're talking about brand deal negotiation secrets every creator should learn. Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Don't become a creator... unless you're willing to face some harsh realities. Listen, being an influencer or content creator is highly glamorized. But it's not all brand trips, free gifts and big bucks. Today, we're talking about the 5 reasons you might actually regret becoming a creator. Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Tyla-Lauren Gilmore is a beauty and style influencer who's at the top of her game. She's been the face of brands like H&M, Nike, Abercombie and Maybelline, just to name a few. In this episode, Tyla and I talk about her roots in the natural hair niche, how to approach brands as a new creator, and how to avoid being the token brown/Black girl on a brand trip. Tyla's Instagram: https://www.instagram.com/tylauren/ Tyla's TikTok: https://www.tiktok.com/@tylaurenn Tyla's YouTube: https://www.youtube.com/channel/UCD2-KakE0uPT5slcm8Z32Gw Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen
[VIDEO PODCAST AVAILABLE ON YOUTUBE] You're a new content creator, and you just signed with an influencer talent management agency. You've totally made it right? Actually, getting signed is not the flex you think it is. In fact, it's possible that you just made the worst mistake of your entire career. Today, we're sharing what nobody tells you about influencer managers. Sign up to take my free masterclass, How to Make It as a Travel Influencer Without Being Young, Hot or Rich: https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Would you ever tear up a bunch of hundred dollar bills? Probably not. But chances are, you may be metaphorically tearing up money by self-sabotaging your income. Today, we're talking about 5 money mistakes most beginner creators make, and how to avoid them. Take my FREE masterclass "How to Make It as a Travel Influencer Without Being Young, Hot or Rich" https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen Quick LinksGet Embed PlayerShare on SocialDownload Audio File
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Nonstop Dan literally makes a living by taking business and first class flights all over the world. He started his YouTube channel when he was just 12 years old and it now has over a quarter of a billion video views. In this episode, Dan and I talk about dropping out of college, the vultures that prey on creators who go viral and why shooting on an iPhone is the superior choice. Take my FREE masterclass "How to Make It as a Travel Influencer Without Being Young, Hot or Rich" https://topflightfamily.mykajabi.com/2023-webinar-podcast Nonstop Dan: https://www.youtube.com/@UCrLe85KbtkqnnSnIVc-KLjA Oskar and Dan: https://www.youtube.com/@UC56wC_xI1tobDsh0PhIG5Ow On-Air Podcast: https://www.youtube.com/@UCobIA9qqtmEfhiI2sUJ2gMw Dan's Points Mastery Course: https://www.nonstopdancourses.com/ Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Do you ever wonder whether you're charging enough as a creator? Do you ever wish you knew how much another creator got paid for the same campaign? Today, we're talking all about how much creators should charge for brand deals. Take my FREE masterclass "How to Make It as a Travel Influencer Without Being Young, Hot or Rich" https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen
[VIDEO PODCAST AVAILABLE ON YOUTUBE] So you want to be a content creator, but you can't help wondering: has that boat already sailed? Is the market already overflooded with influencers and creators? In other words, is it too late to become a creator? In this episode, I'm going to answer that question for you. Take my FREE masterclass "How to Make It as a Travel Influencer Without Being Young, Hot or Rich" https://topflightfamily.mykajabi.com/2023-webinar-podcast Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on... Instagram: https://www.instagram.com/smallstepswithcarmen/ TikTok: https://www.tiktok.com/@smallstepswithcarmen
[VIDEO PODCAST AVAILABLE ON YOUTUBE] The world of brand deals can sometimes feel like it's full of smoke and mirrors and conflicting information. But don't worry, I'm going to help you separate the truths from the lies. In this episode, I'm debunking the biggest myths about brand deals. Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on Instagram and TikTok at @smallstepswithcarmen
[VIDEO PODCAST AVAILABLE ON YOUTUBE] You have zero followers and no content, but you want to become a content creator. Where do you even begin? How do you know what and when to post? How do you get followers? What do you need to know about working with brands? In this episode, I'm breaking down the 10 things I would do if I started from scratch as a brand-new creator right now. Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on Instagram and TikTok at @smallstepswithcarmen
[VIDEO PODCAST AVAILABLE ON YOUTUBE] Brian Kelly, founder of The Points Guy, is one of the most famous people in the world when it comes to travel. In 2012 he sold what began as a simple Wordpress blog for over $20 million. Today, The Points Guy reaches over 11 million unique monthly visitors around the world. In this episode, I have a conversation with Brian Kelly about life-changing amounts of money, being a travel influencer and what advice he has for creators starting from scratch today. Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we release a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. Be sure to subscribe now and follow us on Instagram and TikTok at @smallstepswithcarmen
Coming soon! Small Steps Big Moves is a podcast on the business of influence and content creation, hosted by Carmen Sognonvi. Every Thursday, we'll be releasing a brand-new episode jam-packed with practical, real-world information that creators and influencers need to know. We'll tackle topics like how much to charge for brand deals, how to get an influencer manager, negotiation secrets every creator should know, money mistakes to avoid, tips and tricks of the industry and so much more. Plus, we'll be sitting down with some of our favorite creators to learn from them practical strategies you can apply in your own career. So be sure to subscribe now, and follow us on Instagram and TikTok at @smallstepswithcarmen
On today's episode we'll dive into the world of luxury family travel with my guest Carmen Sognonvi. Carmen is a renowned travel influencer and the founder of Top Flight Family who travels the world with her husband and 2 children. With over a million followers on social media, they captivate audiences worldwide sharing their expertise and insights online and in popular publications like Travel + Leisure, Conde Nast Traveller, The Washington Post, and many more. Through her content, Carmen shares valuable tips on how parents can save time, reduce hassle, and maximize comfort when traveling with kids. Today she will share the highlights of travelling with her children and provide us with some insights into the contrasting cabin environments that merely tolerate kids versus those that wholeheartedly welcome them. We'll also delve into the inconsistencies in offerings of kids' amenities kits by airlines, shedding light on the need for an extensive inflight entertainment selection. Carmen will enlighten us on the airlines leading the way in this area and discuss the specific features of seatback inflight entertainment that truly enhance the overall travel experience. Sharing her thoughts on the strengths of the airline industry and emphasizing the significance of design and aesthetics, we also discuss how expressing cultural identity in the onboard product can elevate the entire travel experience. We'll also talk about the differences between all-Business Class airlines such as La Compagnie and some of the world's leading full-service airlines with mixed cabins. Above all, Carmen is a living testament that having kids shouldn't hinder your ability to travel. She firmly believes that even if your children may not remember every moment, you will cherish those memories forever. So, let's dive into this captivating conversation with Carmen Sognonvi. Let's go!www.onyourflighttoday.comhttps://www.linkedin.com/company/onyourflighttodayhttps://www.youtube.com/@onyourflighttodayhttps://twitter.com/YourFlightToday
Ashley is thrilled to welcome Carmen Sognonvi of social media sensation, Top Flight Family. Carmen is based with her multiracial and multicultural family in New York City. Her family of four have been globetrotting for years and document their every move on their social media platform, Top Flight Family. Travel the world is a huge passion they as a family hold close to their hearts and believe in traveling in comfort and style. From five-star hotels and resorts to first-class airport lounges, the Sognonvi family share with their readers the best of luxury family travel. On today's Bizzimumzi chat they gals chat about; Raising a family in New York City Cost of living and making it work Views of having a family and reflecting that it doesn't have to be like your original upbringing Kids taking up space when traveling Its ok that kids travel Business Class and stay in Luxury Hotels Bucket List Adventures Worse trip before they even boarded the airplane Life skills children learn from traveling Tips for first time family traveler's The Bizzimumzi Podcast is brought to you by coffee-infused host Ashley Verma. This show is created to share all the ups, downs and all arounds of the wild world of parenting. Each week Ashley will be joined by a fellow inspiring, thriving and surviving Bizzimumzi – who will share their own journey. This podcast is your weekly opportunity to take a deep breath as we try to navigate the wild world of parenting; think of this podcast as the safe space where we are not too hard on ourselves, we share our humility and relish in overcoming the inevitable failures that simply happen. This is a podcast for those who are unapologetically At Its Best, even when ‘At its Best' means the dishes aren't done, there is crayon on the walls and your hair hasn't been washed in forever. We Are Bizzimumzi. We love hearing from you! Get in touch with any topic suggestions, questions and feedback at: info@bizzimumzi.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Like so many things, the pandemic has added a layer of complexity to the typical California snow season. Mountain ski resorts and outdoor recreation areas have COVID-19 safety regulations in place and restrictions on capacity that make planning ahead and pre-purchasing passes essential to a successful winter getaway on the slopes. But as California Now Podcast host Soterios Johnson found out in this episode, skiing and other snow sports can be a safe and enjoyable activity for all ages during this tumultuous time, whether it's flying down the slopes on skis, boards, or tubes. Johnson opens with a discussion of the current state of Golden State snow play with Ski California president Mike Reitzell. Then he learns about the benefits and thrills of cross-country skiing with guidebook author and ski instructor Tim Hauserman. Finally, Johnson chats with Top Flight Family blogger Carmen Sognonvi, who offers up tips for having fun in the snow with kids—and without skis.
On episode 27 of the My American Meltingpot podcast, we're talking about the joys and challenges of travel when you're part of a multiracial family. What makes traveling as a multiracial family unique and different? Tune into this honest and fact-filled episode to find out. Be warned, we're talking about more than hair products and sunscreen...although those multicultural essentials do come up in our conversation. My guest on the show is Carmen Sognonvi from the luxury travel blog, Top Flight Family. Not only is Carmen a family-travel expert, she also has a background in racial justice work. Bonus, Carmen is a Mixed-Race, Asian woman, married to an African-American man, raising two beautiful, brown daughters, so the wisdom she shares on this episode is both professional and personal. Be sure to listen all the way to the end of the episode to hear all of Carmen's tips, tricks and resources to make your next family trip - foreign or domestic – more memorable, meaningful and fun! For show notes and more meltingpot content, visit My American Meltingpot.com. And don't forget we'll be back with all new podcast episodes in Season 4, starting on March 13, 2020.
On episode #8 of the podcast, we're discussing the challenges of traveling as a multiracial family. Thanks to Cindy McCain, the widow of Senator John McCain, this issue recently made headlines when Mrs. McCain believed she was witnessing a case of child trafficking at an Arizona airport. What she really saw was a mother traveling with her mixed-race child, which according to McCain, looked suspicious and warranted police intervention. I'm joined by travel blogger and interracial justice worker, Carmen Sognonvi to talk about what it's really like to travel with a family that "doesn't match," and to discuss the benefits and joys of family travel.
Today’s amazing guest is an old friend, media professional and world-traveling mom, Carmen Sognonvi. Carmen is the brainchild behind the amazing site, Top Flight Family — a destination all about luxury travel with kids (which isn’t as difficult to do a...
Carmen Sognonvi is founder and publisher of Top Flight Family, the leading online destination for luxury family travel. Her insights on travel have been featured in TravelPulse, HOTELS Magazine, Seatrade Cruise News, Luxury Daily and more. Carmen firmly believes that you can (and should) travel with your kids from a young age. She offers families practical solutions for travel, as well as tips on how to travel in luxury for less. Carmen used to live by the expectation of others. Growing up biracial, Carmen was constantly proving to both of her cultural background who she was. Events in her life helped her let go of any expectation from her peers and gave her the freedom to be her authentic self. Check out her episode to listen to her story. Check out thetaoofselfconfidence.com for show notes of Carmen's episode, Carmen's website, resources, gifts and so much more.
One Episode 102 of the Mama Bear Dares Podcast, Carmen Sognonvi, founder and publisher of the beautiful and information-rich online destination for luxury family travel, Top Flight Family, shares her belief in traveling with kids. Carmen joins Tesi and Leslie in a discussion of the eye-opening power of traveling with children (whether abroad or in your own state or country), the sense of adventure and curiosity travel nurtures, and the value of time spent together outside your everyday environment. The women discuss the beauty of exploring different places, people, and culture with kids in tow, discuss the practical tips for making it happen, and dive into the layers of race, gender, economic privilege, and family make-up in the travel sphere. For complete Show Notes, visit the Mama Bear Dares website!
Old school marketing is often neglected these days at the expense of ensuring a business's online footprint is humming. Well, it doesn't have to be one or the other ... both should and can work in harmony. Previous guest Carmen Sognonvi is the owner and General Manager of Urban Martial Arts in Brooklyn. In just four years she tripled the number of students enrolled and she did it by focusing on old school, traditional marketing tactics and complemented them with highly effective online efforts. Urban Martial Arts have spent some serious time and money on their brand to make them appear bigger and better than their budget should allow. They're often asked where their headquarters are or if it's part of a chain. Since the beginning they have focused on bringing the friendliness of a Ma and Pa shop (which they are) and the professionalism of a fortune 500. Carmen's marketing prowess doesn't stop with the old-school traditional stuff though. Urban Martial Arts have got some pretty sophisticated online marketing funnels set up to support their offline efforts. Plus they are doing some really cool video marketing. Check out this 9 minute, story driven piece of content that they have on their about us page. So listen in as Carmen walks us through her killer traditional marketing strategies including: Promotional booths Fliers Signage Email Marketing and much, much more I also share another low cost marketing idea in What Have You Got To Lose? Today's idea will show you how to create an ebook in 3 simple steps. And we go back into The Small Business Big Marketing vault, revisiting a past episode in which we caught up with Kylie Roberts of Aleenta Barre (which is sort of like a ballet studio that incorporates elements of yoga and pilates). She's one of the few business owners I've spoken to who has invested in creating a scent as part of their branding. Yep, another big episode of your favourite marketing podcast. Let's go! EPISODE TIMELINE 00:00 Two marketing insights 01:15 Teaser 01:50 Welcome & overview 04:27 How to create an ebook in 3 simple steps 08:02 Insights into Workplace Assured 09:10 Today's guest introduction - Carmen Sognonvi 10:50 Interview with Carmen Sognonvi 01:08:00 Insights into Key Person of Influence 01:09:15 My Top 3 Attention Grabbers from my chat with Carmen Sognonvi 01:10:53 Wrap-up and an insight in to both a past guest & next week's guest MY TOP 3 MARKETING ATTENTION GRABBERS “People buy on their time, not on our time”. We never know when people will be ready to buy so we have to keep those marketing initiatives going and not get discouraged. Being strategic when hiring a spot for a booth at a local street fair. Exchanging contact details for a free trial (rather than merchandise). General respect for old school marketing and how it can seamlessly integrate into online efforts. RESOURCES & LINKS MENTIONED Urban Martial Arts official website Carmen's marketing blog Carmen's luxury travel blog Carmen's original interview on Small Business Big Marketing Tools mentioned throughout the show: Infusionsoft Lead Player Wistia Turnstyle How to create an ebook in 3 simple steps Interview with Chris Savage from Wistia Interview with Kylie from Aleenta Barre EPISODE SPONSORS Workplace Assured – Worry less about your employer obligations Check out their FREE advice line for employers Key Person of Influence – Become highly valued & highly paid Grab a FREE hard or audio copy of their Amazon best-seller OVER TO YOU … What was your biggest marketing learning or ah-ha moment from this episode? Leave your comment below. My guest and I respond to each and every comment. See omnystudio.com/listener for privacy information.
Carmen Sognonvi is founder and publisher of Top Flight Family, the leading online destination for luxury family travel. Her insights on travel have been featured in TravelPulse, HOTELS Magazine, Seatrade Cruise News, Luxury Daily, Hotel News Now and TravelDailyNews International. Carmen firmly believes that you can (and should) travel with your kids from a young age. She offers family practical solutions for travel, as well as tips on how to travel in luxury without luxurious price tags. Listen in to hear Carmen share: The tops myths of family travel - and the truth behind them How to start small with family travel The 3 most common mistakes families make when you traveling (I bet you’re guilty of at least 2!) – and how to fix them The best upgrades that are worth splurging on How to get Global Entry for free The 10 best vacation for families in the US Links Mentioned: Shameless Mom Free guide: Top Flight Family Guide to the 10 Best vacations For Kids in the US Website: http://topflightfamily.com/ Top Flight Family on Instagram Top Flight Family on Pinterest Top Flight Family on Twitter Top Flight Family on Facebook Article: How to Get Free Global Entry Website: The Points Guy
Genevieve Thiers is the founder of Sittercity.com and a co-founder of Contactkarma.com and OperaModa.com. Genevieve and her companies have won over 15 awards. She talks about why women businesses are growing rapidly and what small businesses can do to take advantage of the trend.Jody Thompson, along with her partner Cali Ressler, is the Founder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). She is the author of two books on managing work and work-life balance. Jody explains why most people don't enjoy work and what can be done to fix it.Gary Shinner and Jill Portman are the founders of Mighty Leaf Tea. Gary and Jill discuss how they started and grew their tea business, which is now partnering with Peet's Coffee. They give advice for choosing the right partner and getting your first big break.Matt Wilson is co-founder of Under30CEO and Adventurer in Residence at Under30Experiences. Matt provides insight into how to gain entrepreneurial experiences before leaving college, and how he has been able to live and work wherever and whenever while growing his company.Carmen Sognonvi is owner and general manager of Urban Martial Arts, a martial arts school in Brooklyn, New York. Carmen's views on local business and local marketing have been featured in numerous media outlets, including Inc and Entrepreneur. Carmen discusses how small businesses can use offline, old-school marketing techniques to grow their business.Sponsored by Sage One and Nextiva.
Carmen is an expert at marketing through old school off-line marketing methods. She shares her story of leaving high paying corporate jobs in order to pursue the dream of opening a business with her husband. Many people dream it, but Carmen actually did it! Listen as she shares how!
Online marketing hasn't put an end to old school marketing. It never has and it never will. They compliment each other beautifully. You just need to know how to devise and implement a marketing strategy for your small business that makes best use of both. Today's guest, Carmen Sognonvi of Urban Martial Arts in Brooklyn, is having huge success in this regard. As a result, she's got a thriving family business, growing a strong list and punching way above her marketing weight! PLUS I help a listener figure out how he can turn a passion project in to a social enterprise and share two fantastic upcoming events for any small business owner wanting to turbo charge their marketing. Happy days! The post This Brooklyn martial arts school is nailing old school marketing. Big time! appeared first on Small Business Big Marketing. See omnystudio.com/listener for privacy information.