Podcasts about brand deals

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman.  The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens

Get 15% off OneSkin with the code DWKT at https://www.oneskin.co #oneskinpod Use Code DWKT at  https://HungryRoot.com/DWKT and get 40% off your first box!  In today's episode, we talk about why an influencer has been facing backlash after begging for sponsors on numerous occasions. Then we have some good ol' fashioned TikTok drama after a girl posts her interaction at an estate sale where a reseller grabs an item away from her. And while the reseller wasn't identifiable from the video, naturally she chose to out herself by posting her side of the story. Spoiler alert: it makes her look worse.  We Love the Internets: https://www.tiktok.com/@ellenegge/video/7478062159751056682  https://www.instagram.com/reel/DGlEdCcOlLR/  00:00 Introduction 01:01 - Entitled Influencer Begs for Sponsorships  1:06:14 - Estate Sale TikTok Drama  1:31:41 - We Love the Internet We hope you enjoyed this episode! Please let us know on Twitter or Instagram if you have any topic suggestions for next week! (@lily_marston & @jessismiles__) Business Inquiries: doweknowthempodcast@gmail.com

In this episode of the Contract Playbook Podcast, Casey Handy-Smith discusses how AI is transforming the contract management process for talent managers and creators. Beyond just contract negotiation, AI simplifies every step from drafting to final execution, saving time and improving accuracy in managing brand deals. Timestamps: 00:00 - Introduction to the PodcastCasey introduces the broader conversation about AI in contract management, expanding beyond negotiation to managing contracts throughout their life cycle. 00:28 - Expanding the Conversation Beyond NegotiationAI's role in simplifying the entire contract workflow, from tracking key dates to ensuring consistency across deals. Casey explains how contract management is more than just signing the deal—it's about the whole life cycle. 01:06 - The Importance of Contract ManagementCasey stresses that managing contracts is a critical process that touches every aspect of a brand campaign. It includes renewals, termination deadlines, payment schedules, and tracking special terms. 01:13 - How AI Simplifies Contract ManagementAI tools help automate many of these tasks, such as tracking key dates and deliverables, which makes managing contracts much easier, especially when handling multiple deals across several creators. 04:08 - Automating the Review Process with AIAI tools can quickly analyze contracts, flagging missing or inconsistent terms and ensuring all standard clauses are included, such as payment schedules, deliverables, and exclusivity terms. These tools can save you hours of work and improve contract accuracy. 05:06 - Training and Onboarding with AIAI can make it easier to onboard new team members, especially those without a legal background. With AI tools offering instant insights and guidance, your team can quickly learn how to spot issues in contracts and apply your agency's standards. 06:11 - Maintaining Consistent Terms Across DealsAI ensures consistency across your contracts by helping you maintain your agency's preferred terms, like intellectual property ownership, exclusivity, and payment deadlines. Customizing AI playbooks for your agency can make this process even more efficient. 07:30 - Real-World Application of AI in Contract ManagementA case study from the Contract Collective highlights how one agency used a custom AI playbook to streamline their contract review process. By flagging key terms like late payment penalties, content revisions, and kill fees, the agency saved time and ensured consistency across contracts. 11:30 - Key Takeaways and ConclusionCasey wraps up with actionable advice on implementing AI in contract management, from identifying pain points to building your custom playbook. AI is a powerful tool, but it's essential to combine it with human expertise for the best results. Key Takeaways: Automate Contract Review: AI tools can help streamline contract reviews by flagging missing or inconsistent terms, saving time and ensuring key clauses are always included. Onboard New Team Members Faster: With AI's instant insights and guidance, your team can learn how to spot issues and maintain consistency in contracts quickly and effectively. Maintain Consistent Terms: AI helps ensure that your agency's standard terms, like intellectual property ownership and payment deadlines, are consistently applied across all contracts. Custom AI Playbooks for Agencies: Build a custom AI playbook to meet your agency's specific needs, ensuring terms like late payment penalties and content revisions are always flagged. Human Component is Key: While AI offers efficiency, it's essential to maintain a human component to ensure contracts are handled with the appropriate expertise and attention to detail. Links & Resources: The Contract Collective™ – Join the membership for access to our AI-powered Influencer Agreement Playbook and a supportive community of influencer talent managers and creators. Boss Contract Society – Find lawyer-drafted contract templates to protect your business and intellectual property. Connect with Casey on LinkedIn – Stay up to date with more contract tips and insights from the entertainment and influencer marketing worlds.

In this episode of The Contract Playbook, host Casey Handy-Smith talks to Mia Cunningham, co-founder and director of talent at Alora Society. Mia shares how they use custom AI playbooks to speed up contract negotiations and secure the best deals for their creators, offering a behind-the-scenes look at how AI is helping scale their agency. Timestamps: 00:00 - Introduction to The Contract Playbook Casey introduces the episode and discusses the power of AI in scaling agencies and improving contract negotiations. 00:21 - Season Overview: AI in Contract Review Casey explores AI's role in transforming contract review and management for creators and talent agencies. 01:03 - Interview with Mia Cunningham Mia shares her background, journey into talent management, and how she co-founded Alora Society with her partner, Kaylea Nicole. 01:16 - Mia's Background and Journey Mia recounts her experience transitioning from working in social media and PR for a national brand to managing Kaylea's brand and eventually founding Alora Society. 01:59 - Founding Alora Society Mia explains how Alora Society focuses on long-term, relationship-driven influencer management rather than transactional partnerships. 02:11 - Alora Society's Operations and Philosophy Mia describes their agency's mission to advocate for creators, ensuring they get the best deals while maintaining strong ethical standards. 10:28 - Challenges in Contract Management Mia discusses early challenges in managing contracts manually, such as repetitive tasks and the time it took to review contracts. 11:54 - Integrating AI in Contract Management Mia shares how they began integrating AI into their contract process to improve efficiency, especially as their agency scaled. 13:51 - Custom AI Playbooks for Agencies Casey and Mia dive into how Alora Society created a custom AI playbook tailored to their agency's needs, allowing them to streamline contract review. 37:06 - Training and Scaling with AI Mia discusses how Alora Society is using the custom playbook to train new team members and scale the agency while maintaining consistency across contracts. 43:08 - Conclusion and Final Thoughts Mia reflects on how AI has transformed their contract process, saving time, increasing efficiency, and allowing them to scale with confidence. Key Takeaways: Scaling with AI: Alora Society has effectively integrated AI to scale their agency and improve contract efficiency. AI helps speed up redlining and ensures consistency. Custom AI Playbooks: The agency built a custom AI playbook, allowing them to automate repetitive tasks and apply consistent terms for their creators, including clauses for late payments and termination fees. Efficiency in Contract Review: By using AI, Mia can review contracts in a fraction of the time it used to take, reducing the cognitive load and ensuring accuracy. Ethical Agency Practices: Alora Society's philosophy centers on maintaining integrity and advocating for creators, ensuring fair negotiations with brands. Empowering Teams: AI enables the agency to scale by providing a system for training new team members in contract review and keeping everyone aligned on contract standards. Resources: Alora Society Follow Mia on LinkedIn Connect with Alora Society on Instagram If you found this episode insightful, share it with others in the creator economy and leave us a review. Don't forget to subscribe for more tips on navigating brand deals, contracts, and the creator business.

In this episode of The Contract Playbook, host Casey Handy-Smith sits down with Phe Morgan, influencer manager and founder of For Creator Good. Phe discusses how AI is integrated into every step of the brand deal process, from researching brands to curating content. She shares her process and how AI empowers creators by increasing efficiency without replacing their creativity. Timestamps: 00:00 - Introduction to The Contract Playbook Casey introduces the episode and the importance of AI in brand deals. 00:22 - Exploring AI in Brand Deals Casey and Phe discuss how AI can be a powerful tool for streamlining the creator-business relationship and improving efficiency in brand collaborations. 02:18 - Interview with Phe Morgan Phe shares her journey into the creator economy and how she launched For Creator Good, an organization designed to empower creators through tools, resources, and campaign management. 03:11 - Phe's Journey and For Creator Good Phe talks about her background in design, marketing, and social good, and how her passion for supporting creators led her to start For Creator Good. 06:20 - Utilizing AI for Brand Research Phe explains how AI helps her research brand history, controversies, and positive campaigns to ensure alignment with her creators' values before entering partnerships. 09:17 - Custom AI Bots for Creators Phe walks through how she creates custom AI bots for each creator she manages, detailing their goals, bio, niche, and previous partnerships to tailor pitches effectively. 14:19 - AI in Content Strategy and Pitching Phe shares how AI helps her generate creative content ideas, streamline pitching strategies, and optimize the outreach process to brands. 21:19 - Curating Content with AI Phe explains how AI aids in content curation by identifying gaps, addressing weaknesses, and crafting an editorial calendar for creators. 24:25 - Getting Started with AI Tools Phe offers actionable advice for creators and talent managers looking to integrate AI into their business processes, including finding the right tools and practicing with them. 27:21 - Conclusion and Resources Phe wraps up with resources for learning more about AI tools and how to implement them effectively for greater efficiency in the creator economy. Key Takeaways: AI as a Support Tool: Phe emphasizes how AI enhances creators' capabilities without replacing their core skills, making it an invaluable support tool. Custom AI Bots for Creators: Phe uses custom bots to manage individual creator profiles, tailoring brand outreach and content strategies to each creator's goals. AI in Brand Research: AI helps speed up the process of vetting brands by providing insights into their history and public image, ensuring the best partnerships. Content Strategy & Efficiency: By automating content strategy, AI helps creators pitch and produce more effectively, saving time while maintaining authenticity. Tools for Success: Phe recommends experimenting with AI tools and customizing them to suit specific needs for more efficient campaign management. Resources: For Creator Good – Learn more about Phe's platform for empowering creators. Connect with Phe on Instagram & Threads Visit Phe's website: For Creator Good If you found this episode helpful, share it with other creators and talent managers. Be sure to leave a review and let us know what you found most valuable.

In this episode of The Contract Playbook, host Casey Handy-Smith sits down with Brittany Bright, founder of The Influencer League, to discuss the current challenges around DEI rollbacks in brand partnerships. Brittany shares her personal experiences managing creators and how she navigates brand deals while ensuring they align with her creators' values. Timestamps: 00:00 - Introduction to The Contract PlaybookCasey introduces the episode's shift in focus, discussing the importance of addressing DEI rollbacks within the context of brand deals, especially for Black creators. 00:20 - Season Focus and Current Industry Issues Casey talks about the DEI rollbacks happening across large brands, explaining how they have affected creators, talent managers, and agencies since the beginning of 2025. 01:45 - Introducing Brittany Bright and The Influencer League Brittany shares the mission of The Influencer League, an online platform that uplifts and educates creators of color, particularly Black creators, and their journey in the influencer marketing industry. 03:25 - Interview with Brittany Bright Casey dives deep into the conversation with Brittany, where they explore the impact of DEI rollbacks, their implications for creators, and the ethical concerns that arise when navigating brand partnerships. 04:32 - Navigating DEI Rollbacks in Brand Partnerships Brittany opens up about the growing concerns around DEI rollbacks in major brands, highlighting how these rollbacks impact creators, especially those who have worked with brands for years. She shares her personal insights on why some brands have retreated from their DEI commitments and how creators can best handle these shifts. 22:31 - The Importance of Mutual Morality Clauses Brittany and Casey discuss the importance of including mutual morality clauses in brand deals. These clauses offer protection for both the creator and the brand in situations where a brand or creator comes under public scrutiny. 26:48 - Advice for Creators and BrandsThey provides crucial advice to both creators and brands on how to navigate this difficult terrain. She encourages creators to prioritize their values and not shy away from walking away from deals that may conflict with their moral compass. She stresses the importance of being selective and aligned with brands that truly support DEI initiatives. 31:04 - The Future of The Influencer League Brittany shares exciting news about The Influencer League's rebranding, including new initiatives and tools for creators to help them thrive in the creator economy, including the launch of an AI-powered platform aimed at leveling the playing field. 37:16 - Closing Remarks and How to Connect Casey wraps up the episode with final thoughts from Brittany on maintaining authenticity in brand deals and how to push forward in the creator space, despite challenges like DEI rollbacks. Brittany also shares how to connect with her and The Influencer League. Key Takeaways: Navigating Rollbacks: Brittany and Casey discuss the impact of DEI rollbacks by brands and how creators can handle the ethical concerns around these changes. Creators should continue to be vocal about their values and selective about their partnerships. Mutual Morality Clauses: They emphasize the importance of negotiating mutual morality clauses in contracts. This protects both parties in the event of public backlash or reputational damage and gives both sides the ability to exit the partnership under certain conditions. Creating Ethical Partnerships: Advice is given on how to make sure brand partnerships align with your values and beliefs, as well as how to walk away from deals that don't feel right for your personal or professional integrity. Empowering Creators: Brittany emphasizes the need for creators to stay empowered in their careers by making decisions that benefit their long-term growth and mental health. The Importance of Education: The Influencer League is dedicated to educating creators on industry standards, helping them navigate brand deals with confidence, and ensuring their work is valued and properly compensated. Resources: The Influencer League – Connect with Brittany and discover resources for creators of color. Follow Brittany on LinkedIn Connect with Brittany on Instagram & Threads Join The Contract Playbook Community! If you enjoyed this episode and want more content on navigating brand deals, contracts, and the creator economy, don't forget to subscribe and leave us a review. Share this podcast with others who may benefit from this conversation, and follow along for more episodes.

Fill out this application to apply for 1:1 coaching in 2025!On Episode #157, I'm sharing how you can land a paid brand deal and six different types of partnerships I've secured over the years. Brand deals are a great way to create an additional income stream, so listen in, you don't want to miss this episode!Join my weekly Newsletter for updates on podcast episodes, new blog posts and interviews, monetization and marketing ideas, giveaways, and so much more!Related: Start Your Own Business! Career Ideas for MomsRelated: Unique Gift Ideas for Working Moms!*This podcast is brought to you by Tinseltown Mom*Follow Me!TinseltownMom BlogInstagramFacebookXPinterestLinkedIn

Justin Moore, sponsorship expert and author of Sponsor Magnet, joins Paul Jamison to share insider tips on securing brand deals, negotiating like a pro, and maintaining long-term partnerships. With over $5 million in sponsorship earnings, Justin reveals the secrets to turning content creation into a profitable business. Connect with Paul: Click Here Save 50% off Equip Exposition Tickets Paul's Business Building Resources: Price Increase Letter Template Contract Templates Know Your Numbers Paul's Recommended Professionals: Horizon360 - Contractor Business Software Get a Professional Website - Footbridge Media The Landscaping Bookkeeper Call Rail Paul's Books: How to Build a Thriving Lawn Care Business Cut That Grass and Make That Cash

Send us a textanswering your questions on all things social media!!! love chatting this topic- it has truly changed my life & I hope this advice can be helpful for anyone wanted to pursue this career as well

Ready to add a new revenue stream to your business? Today we're diving into the world of brand partnerships with Justin Moore, founder of Sponsor Magnet and someone who has personally landed over $5 million in sponsorships. Whether you're a course creator, coach, or online business owner who's never considered brand partnerships before (or maybe thought they weren't "big enough" for sponsorships), this episode is about to blow your mind with possibilities.Justin breaks down exactly how to land amazing brand partnerships - even if you don't have a massive following or previous sponsorship experience. From creative ways to structure deals (wait until you hear about his "Rising Creator Grant" idea!) to the exact email template that gets responses from brands, we're covering it all.What You'll Learn:- Why the traditional "influencer" approach to pitching brands is all wrong (and what to do instead)- The ROPE method for crafting the perfect brand pitch- Creative ways to structure sponsorships beyond just social media posts- How to use surveys to identify unexpected brand partnership opportunities- Real examples of how course creators can work with brands- The exact subject lines and email templates that get responses- How to leverage brand partnerships to grow your course enrollmentsResources Mentioned:- Sponsor Magnet Book: https://sponsormagnet.com- Brand Deal Wizard Course: https://creatorwizard.comYour Next Steps:- Work with Gemma: https://www.gemmabonhamcarter.com/programs - What Gemma Uses to Run Her 7-Figure Business: https://gemmabonhamcarter.com/tools - Get her $100K Launch Emails: https://learn.gemmabonhamcarter.com/emails- Launch Your Course: https://learn.gemmabonhamcarter.com/class/ - Connect on Social: https://www.instagram.com/gemma.bonhamcarter Support the show

Episode Summary: Aliya Janell, a dancer, choreographer, and influencer who has made a major impact in the dance world. Known for her viral choreography videos, Aliya has worked with top artists like Beyoncé, Chris Brown, and Nicki Minaj. She takes us through her journey from a young hip hop dancer in L.A. to becoming an online sensation with millions of views on platforms like YouTube.  Aliya discusses her early days training at Millennium Dance Complex, her transition from dancer to choreographer, and how she overcame imposter syndrome. She also shares the importance of social media consistency, building a brand, and balancing creativity with business. Aliya talks about the highs and challenges of tour life, particularly with Beyoncé, and the importance of diversifying your career. From teaching to opening her own studio, Aliya Janell has truly expanded the definition of what it means to be a successful artist in the modern dance world. She offers valuable advice to aspiring dancers on how to navigate their careers, manage their personal lives, and embrace the journey with authenticity and confidence. Show Notes: (0:00) - Introduction to Aliya Janell: Dancer, Choreographer, and Dance Influencer (3:10) - Aliya's Early Dance Journey: Starting at 5 Years Old (7:30) - Transitioning from Dance Hobby to Career: The Realization of Making Dance a Living (12:50) - Teaching & Choreography: Overcoming Imposter Syndrome and Finding Her Voice (18:30) - Going Viral: Level Up with 40 Million Views (22:00) - The Role of Social Media: From Posting to Collaborating with Celebrities (26:10) - Evolving into a Business: Managing Brand Deals and Developing the Entrepreneurial Side (33:30) - The Importance of Consistency and Strategy in Social Media (36:20) - Aliya's Beyoncé Audition Experience: From the DM to the Stage (42:00) - The Reality of Tour Life: Balancing Career and Personal Life on the Road (47:30) - The Stew Los Angeles: Opening a Studio and Building a Creative Space (52:40) - Music Artist: Aliya's New Path in Music and the Importance of Monetizing Content (57:20) - Managing Multiple Business Ventures: Advice for Aspiring Dancers with Diverse Interests (1:03:00) - Aliya's Advice to Aspiring Dancers: Embracing the Journey, Staying True to Yourself, and Being a Good Person (1:08:30) - Final Words: Trusting Your Own Journey and the Power of a Supportive Team (1:12:00) - Q&A with Business of Dance Mentees: Questions on Balancing Career and Personal Life, Building Confidence, and More Biography: Aliya Janell is an LA based choreographer, dancer, and content creator. Since the viral success of her dance masterclasses in 2017, Aliya earned herself over 2 million followers on her social media. Making high energy, sexy, athletic choreography her signature she created her own brand Queens N Lettos. Since then, she's choreographed and danced alongside artists like Beyoncé (Renaissance Tour), Nicki Minaj (Queen Album), Jennifer Lopez (It's My Party Tour), and many more.  Understanding the importance of social media Aliya continued to grow her platforms and has landed partnerships with Gatorade, Fitbit, Shoedazzle, Coca Cola, Viacom and many more. As demand for her QNL classes grew around the world she's found a new purpose to show dancers to “create their own” and be in the forefront of their own careers as Aliya did. Just this year, Aliya made the biggest move yet and opened up her very own dance studio with partner and celebrity choreographer, Chuck Maldonado. Even with all the accomplishments the past 8 years, Aliya is nowhere near done. Connect on Social Media: https://www.instagram.com/thealiyajanell https://www.youtube.com/@AliyaJanell https://www.tiktok.com/@therealaliyajanell Website https://thestulosangeles.com/

Want to land your first brand deal—or make way more on the ones you're already getting?

EP 67 - Interested in working in sports but not as an athlete, coach, or physio? Hugo Jafari is the founder of Ignite Sports Management, an boutique agency that manages some of the worlds leading athletes including Tom Dean, Max Whitlock, Helen Glover and so many more.We share how you can break into the world of athlete management, considerations when starting an agency, so inspiration athlete stories and so much more! Timestamps:0:00 - Intro5:55 - NEVER Do This When Starting In Sports Industry9:14 - The Decision To Work For A Small Or Big Agency14:18 - You Have To Identify Your Area Of Specialism Early20:50 - Starting Ignite Sports Management25:02 - Biggest Challenge Starting An Agency35:25 - Tom Dean Transcends His Sport39:11 - Finding The Right Athletes To Represent49:28 - Is Experience More Important Than A Uni Degree?56:22 - How The Sports Industry Has Evolved Over The Past 12 years59:58 - Inspirational Emily Campbell Story1:03:02 - Educating Students On Sports Careers1:09:15 - You Have To Be BRAVE! 1:13:10 - Quick Fire Questions With HugoFOLLOW US! ►https://www.instagram.com/wmbfdpod/https://twitter.com/wmbfdpodhttps://www.linkedin.com/in/bayo-adeoshun-32583156/Guest: https://www.linkedin.com/in/hugo-jafari-093195a2https://www.ignite-sports.co.uk/For more quality content, subscribe here ➡ @wmbfdpod 

This week on the podcast, we've got an episode for creators! We're diving deep into event sponsorships and brand deals with none other than Jackie Jackie has partnered with some of the biggest brands, from Nike to Coca-Cola, and she's sharing her expertise with us. Here's what we cover: - How to provide real value for brands - A live media kit audit with Jackie - The surprising ways Donald Trump's influence could impact brand deals for Black creators … and so much more! The episode drops soon—don't miss it! Subscribe to Hustle Over Everything on YouTube today. Filmed at Whitmedia Studios in Oshawa Timestamps: 00:00 Impact of Politics on Brand Deals 02:48 The Role of DEI in Sponsorships 06:04 Creating Value in Sponsorships 08:51 Return on Engagement vs. Return on Investment 11:45 Profitability of Events 15:08 Sponsorships as Partnerships 18:02 Crafting Effective Media Kits 20:56 Common Mistakes in Sponsorship Decks 23:51 Customizing Sponsorship Experiences 28:35 Event Planning Essentials 30:28 The Importance of Early Budgeting 33:22 Maximizing Sponsorship Opportunities 37:13 Navigating Challenges in Event Sponsorship 40:07 Understanding the Value of Sponsorships 44:42 The Economics of Event Planning 47:03 Perception vs. Reality in the Event Industry 50:18 Negotiating Brand Collaborations

Thinking about saying YES to a UGC partnership? Hold up!

Are you a creator looking to unlock the secrets to successful brand partnerships? Curious about how podcasters are turning niche audiences into revenue goldmines? We've got Justin Moore back on the mic, and he's dropping MAJOR gems on how to attract, price, and execute your dream brand partnerships! From his new book "Sponsor Magnet" to insider stories on smashing goals and overcoming setbacks, this episode is packed with actionable strategies and real-life case studies. - Discover how Justin sold over 1,000 copies of his book LIVE on our podcast! - Step behind the scenes of a $100,000 deal with John Deere and what made it a success. - Learn what to do when deals don't go as planned (and how to turn it around)! - Master the art of brand communication: getting on that crucial call and asking the right questions. If you're serious about taking your content creation to the next level, you can't afford to miss this episode! Tune in and take notes—your brand partnership game is about to get a serious upgrade. Timestamped Overview: 00:00 "Mastering Brand Partnerships" 05:42 Navigating Content Creation Challenges 07:57 John Deere's Lucrative Podcast Deal 11:19 Navigating Intimidating Business Conversations 13:21 Navigating Podcast Industry Calls 19:37 Podcast Sponsorship Exclusivity Challenges 21:36 Major Streaming Service's Experiential Project 26:12 Proactive Relationship-Building Process 28:19 Unexpected Inventory Challenge in Brand Deal 31:11 Empathy in Brand Partnerships 33:52 Achieving Sponsorship Goals Connect with Justin: His new book https://www.sponsormagnet.com/ Instagram https://www.instagram.com/creatorwizard/?hl=en LinkedIn https://www.linkedin.com/in/justinnmoore/ Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don't forget to leave us a review by clicking here, and share it with a friend.

In this video, about How Partnerships, Brand Deals, and Collaborations Can Transform Your Business, we dive into the game-changing potential of teaming up with the right people and brands. Partnerships, brand deals, and collaborations each play a unique role in helping entrepreneurs, creators, and small businesses reach new audiences, add credibility, and increase revenue.Here's what you'll learn:

Learn how to land big brand deals in 2025! ****** ⚡️ Join to Get Your First 1K Subs & Earn Your First $1K on YouTube with this FREE Challenge here!

Today we're exposing BRAND DEALS in 2025!! How much to charge as an influencer & content creator on social media for brand deals on your media kit & rate card! We're unpacking content rates, usage rights, whitelisting, paid usage & actual rates that I've used as a creator, my friend's rates and how to determine what your rate should be - PLUS negotiation tips!

Think you need a huge audience to land brand deals? Think again! In this episode, Justin Moore, creator of Sponsor Magnet and founder of Creator Wizard, shares actionable strategies for landing sponsorships, standing out with brands, and building revenue—no matter your follower count. Don't miss it!

Are you ready to land brand partnerships that pay big? Danielle Desir Corbett joins us in today's episode to share how you can leverage your audience, brand, and content to create brand deals no matter the size of your platform. In this episode, we're diving deep into what it looks like to build relationships with brands and stand out in their inbox. Today's episode is brought to you by Shift: Are you ready to get paid for your creativity, have more flexibility, and make a consistent monthly income without overwhelm? Bloggers, influencers, and content creators work so hard and are not getting paid what they're worth. If you're making more than $10,000 a year from your brand and are craving the strategy and confidence to create consistent monthly income in a brand that gives you stability, then blogging babe, I want you to go and apply for Shift. Shift is 12 months of customized strategy and coaching for bloggers, influencers, and content creators who are ready to have a consistent monthly income. Apply Now >>   Important Sections of the Conversation: (01:55) Meet Danielle Desir Corbett (03:37) Danielle's Journey and Expertise (05:25) Strategies for Building Brand Relationships (16:37) The Importance of Storytelling in Pitches (20:15) Practical Tips for Successful Brand Pitches Mentioned in this Episode Shift Boldfluence Mic Check Retreat Connect with Danielle danielledesir.com instagram.com/thedanielledesir threads.net/@thedanielledesir  

In episode 639, Megan chats to Justin Moore about how to secure, price and carry out brand deals to generate consistent income using Moore's eight-step process - “the sponsorship wheel framework”. Justin Moore is a Sponsorship Coach, author, and the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand partnerships so that you stop leaving thousands on the table. His latest book, "Sponsor Magnet," offers a succinct distillation of his ideas and frameworks for securing successful brand collaborations. Along with his wife April, he has been a full-time creator since 2014 and has personally made over $5M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more. Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.  In this episode, you'll learn how to pitch effectively and build lasting relationships with the brands you admire and why it's essential to avoid exchanging work for free products. Key points discussed include: - Proactivity is key: You need to be proactive in your approach to sponsorships, not just reactive to brand inquiries. - Relationships matter: Building strong relationships with the humans behind the brands can lead to recurring partnerships. - Knowledge is power: Researching your audience's psychographics and the brand's needs can give you a competitive edge. - Avoid the free stuff trap: Be cautious when accepting free products, as there may be hidden terms that could harm your rights. - Negotiate platform terms: Brand deal platforms can be valuable, but you should negotiate the terms to protect your interests. - Showcase your professionalism: Delivering high-quality content on time and being responsive can make you a brand's favorite to work with. - Leverage post-campaign reports: Providing detailed post-campaign reports, including testimonials, can lead to repeat collaborations. - Manage your mindset: Approach sponsorship opportunities with a mindset of learning and growth, rather than fear or resentment. - Prioritize your own advocacy: Consider managing sponsorship opportunities in-house rather than relying solely on agents or managers. Connect with Justin Moore Website | Instagram | Facebook

At Skift's Megatrends event, travel executives discussed the rising impact of AI on the industry, with Thomas Reiner of Altimeter Capital warning that AI-driven personal assistants could disrupt online travel agencies, metasearch engines, and traditional SEO. Meanwhile, Kayak CEO Steve Hafner anticipates that a commercial agreement between an AI engine and a major travel brand could arrive by 2025, potentially reshaping consumer booking habits. Finally, British Airways' controversial switch to a revenue-based loyalty program underscores the importance of transparent communication and planning when making significant changes that affect frequent travelers. Online travel agencies and metasearch engines are in trouble due to the rise of AI-generated search The first commercial agreement between an AI engine and a major travel brand British Airways recently announced several controversial changes to its loyalty program Connect with Skift LinkedIn: https://www.linkedin.com/company/skift/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Facebook: https://facebook.com/skiftnews Instagram: https://www.instagram.com/skiftnews/ Threads: https://www.threads.net/@skiftnews Bluesky: https://bsky.app/profile/skiftnews.bsky.social X: https://twitter.com/skift Subscribe to @SkiftNews and never miss an update from the travel industry.

November 2024 was the very first time I used AI to negotiate a brand deal and it was absolutely game-changing! If you're a coach or consultant, partnering with brands that offer something complimentary to what you do is such an incredible way to expand your reach and position you as an expert. Negotiating is so important because it helps you secure fair compensation for your work and gives you the opportunity to align expectations early. There's something about self-advocating to increase your revenue that makes you feel so powerful! And you can leverage AI to help you do it! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights How to Leverage AI to Research a Brand Deal [0:05:24]  How to Interact with AI to Optimize Your Results [0:12:32] Getting Third-Party Perspective Through AI [0:20:45] Mistakes to Avoid When Using AI to Communicate [0:25:37] Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

Join me for part 2 of my conversation with Jess Hunichen, live from sunny California! If you missed part 1 (here), Jess is the co-founder of the multi-faceted talent management agency, Shine Talent Group. After launching Shine PR in January 2015, Jess and her partner quickly saw the opportunity to fill a void in the influencer landscape and Shine Talent Group was born! Serving as a resource for brands and marketing/PR agencies with one-on-one talent management across their Los Angeles, Toronto, and London offices. In this episode, we'll continue to chat about what her company looks for in creators when it comes to types of engagement, the power of a small following and we'll ease into my favourite topic of daytime routines as an entrepreneur and how we mark small milestones and wins! Listen for more on:• Particular metrics of engagement Jess looks for when considering content creators/talent.• Do creators need to have more than one account or go viral to be considered?• How having a small audience means you can connect with them on a deeper level, share value and have impact. • Morning routines and celebrating wins as a high achiever entrepreneur.Loved having Jess in-person to chat all things business, content creating and entrepreneurship- I want to know what you connected with most, especially if you've ever considered expanding your brand for partnerships via a talent group! Let me know in my DM's @InspireAndMove!Jess' Links:Jess' Instagram: https://www.instagram.com/jesshunichen/Shine Talent Group Instagram: https://www.instagram.com/shinetalentgroup/Shine Talent Group Website: https://www.shinetalentgroup.com/Let's Connect!• INSPIRE + MOVE EVENTS• Instagram• Website• Facebook• TikTok

What's your million?A million anything can be impressive—or insignificant—depending on the context.A million breaths keep us alive for a little over a month.A million stars is barely a fraction of our galaxy.Elon Musk's net worth is $400 billion which is 400 thousand millions.A million can mean everything or nothing, depending on how you look at it.For me, surpassing one million downloads felt impossible—until it wasn't.In this episode, I dive into what chasing your million really means:• The parallel between success and sacrifice: are we willing to endure what it takes to achieve the big goals we dream about?• Why consistency matters more than perfection—starting and showing up creates more opportunities for success than stopping or never starting at all.• How what feels small today can snowball into something vast if you just keep going.The truth is, whatever your million represents—whether it's a business, a dream, or a vision—it's going to demand something from you. Success always runs parallel with suffering, discomfort, and hard choices. The question is: are you willing to do the work and make the sacrifices to get there?A million downloads didn't happen because I planned it perfectly—it happened because I started. I kept going. I stayed in motion.If you're chasing your own version of a million, remember this: starting matters. Staying consistent matters. It puts you in the game and gives you a shot at something bigger than you ever thought possible.What's your million?And are you willing to chase it?Press play. Let's talk about it.Beyond The Episode Gems:• Grow Your Business Faster Using HubSpot's CRM Platform• Use The Same Recording Platform I Use For My Podcast, Try Riverside.fm For Free• Buy Troy's Book, Strategize Up That Is Referenced In This Episode: StrategizeUpBook.com• Discover All Podcasts On The HubSpot Podcast Network#####Support The Podcast & Connect With Troy: • Rate & Review iDigress: iDigress.fm/Reviews•  Follow Troy's LinkedIn @FindTroy• Need Growth Strategy, A Keynote Speaker, Or Want To Sponsor The Podcast? Go To FindTroy.com•  Follow Troy's Instagram @FindTroy•  Subscribe to Troy's YouTube Channel

Welcome to EVEMAS DAY 16; If you are new here, EVEMAS is a series I began where I upload an episode everyday from December 1st until December 25th. Through this series, we will cover all topics involving becoming the best version of yourself possible in a very realistic and relatable way. In today'e episode I give you all the best social media tips I have collected over the years from not caring what people to think, to what to post, how to reach out to brands, being authentic, and other services and tips to help you. This episode is a MUST if you want to work in social media! Here is a link to all of the services I talked about: https://www.foryoufromeve.org/servicesandshop Loved how this episode came out! Thank you for all your constant love and support on my show - I truly appreciate each and every one of you! LinkTree (all links) : https://linktr.ee/foryoufromeve Youtube Channel (weekly vlogs) : https://www.youtube.com/@foryoufromeve Website + Services: https://www.foryoufromeve.org Instagram: https://www.instagram.com/foryoufromeve Tiktok: https://www.tiktok.com/@foryoufromeve Amazon Storefront: https://www.amazon.com/shop/influencer-e333d6b9?utm_source=hoobe&utm_medium=social LTK: https://www.shopltk.com/explore/Olivia_Eve_Shabo Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode I am pulling back the curtain on what brand deals really look like for my small business - no sugar coating. I share my exact minimum rates, how I choose partnerships, and why I leave money on the table by being selective. Learn my non-negotiables for brand deals, red flags to watch for, and how to protect your audience's trust while building this revenue stream. This episode is perfect for small business owners who want to approach brand partnerships strategically rather than taking every opportunity that lands in their inbox. CONNECT WITH AMBER... Website: www.amberfiglow.com Instagram - https://www.instagram.com/amberfiglow YouTube - https://www.youtube.com/@amberfiglow TikTok - https://www.tiktok.com/@amber.figlow LinkedIn - https://www.linkedin.com/in/amber-figlow-2a951249/ Threads - https://www.threads.net/@amberfiglow

YouTubers keep a lot of secrets, but that's not really my style. So last week, I asked my audience for questions that creators are typically too afraid to answer. How much does this channel make? What are my politics? And how much time do I actually spend working? In this video, my producer, Conor, and I answer all these questions and more with complete transparency. Full transcript and show notes Conor's Twitter / Instagram *** TIMESTAMPS (0:00:00) How Much Does a 100K Channel Make? (0:02:26) What Does a 100K Channel Charge for Brand Deals (0:09:25) AdSense and Brand Deals Are Overhyped (0:13:09) Pros and Cons of Talking About Politics (0:21:01) The Biggest Threat to the Channel (0:23:08) Most YouTubers Aren't As Successful As You Think (0:28:26) Downsides of Being a Parent and a YouTuber (0:33:21) How Much Does a YouTuber ACTUALLY Work? (0:38:02) Promoting Products You Don't Believe In (0:44:06) Is the Creator Economy Eating Itself? (0:49:34) Hidden Gems You Should Watch (0:55:08) Why Are YouTubers Secretive? (0:59:53) Don't Listen to This Common Growth Advice (1:04:22) How to Spot Fake Gurus (1:08:50) YouTubers Who Lie to Their Audience (1:11:20) Trends That Will Die Quickly (1:14:29) Parasocial Relationships (1:20:15) When a Channel Dies (1:22:23) How Long to Get to $8k/month in Revenue (1:24:48) Maintaining Relationships As You Get Older (1:30:11) The Right Way to Raise Prices *** RECOMMENDED NEXT EPISODE → Answering the Questions you're afraid to ask [YouTube] *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY

Want to know how you can secure brand deals, bring in extra income, and even increase your followers? You're in luck! Today, we're joined by the incredible brand deal coach, Jamie Hess, who shares her secrets to securing brand deals! Tuning in, you'll hear all about our guest's career, her brave shift to entrepreneurship, how brand deals became part of her work, and what led her to coach. She delves into the financial aspects of brand deals before sharing ways to find brands to partner with, how to approach them, and more! It takes a lot of courage to approach big brands, especially smaller influencers, and in this episode, Jamie also shares her tips for gaining confidence in yourself and tells us how she helps her clients shift their mindsets about brand deals. Thanks for listening in and remember not to underestimate the power you have as an influencer!

In this episode of Inside the Vault, Ash Cash and business manager Myq Rodriguez dive deep into the creator economy, focusing on effective monetization strategies. Learn how to leverage your influence and avoid common pitfalls in the world of content creation.The importance of creators "productizing" themselves and diversifying income streamsWhy relying solely on a single platform like Instagram can be riskyStories highlighting the misconception that fame equals wealthBalancing ethical decisions with profit in creator business modelsThe significance of transparency, professionalism, and leveraging personal brand worthStay tuned for actionable insights and tips to ensure a stable and prosperous career as a creator!Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Welcome back to Chins and Giggles! We're diving into the Thanksgiving weekend vibes with plenty of leftovers and a little Black Friday shopping action. But first, we've got the chisme—let's talk about Nicki Minaj's TikTok live gone wrong, the wildest MomTok confessions, and a brand deal that definitely went off the rails. Grab your leftovers and tune in! Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us for this week's episode where we're sharing our top tips for landing your very first brand deal! Whether you're a creator or entrepreneur, these insights will help you take your partnership game to the next level. Plus, in the spirit of Thanksgiving, we're winding down with a fun 'Would You Rather?' game—Thanksgiving edition! Get early access to episodes: https://podcasters.spotify.com/pod/show/the-wild-type-podcast/subscribe Follow the podcast: - https://www.instagram.com/thewildtypepodcast/ - https://www.tiktok.com/@thewildtypepodcast - Merch: https://my-store-efee6d.creator-spring.com Follow Neptune the Chameleon: - https://www.youtube.com/c/NeptunetheChameleon/ - http://instagram.com/neptunethechameleon - https://tiktok.com/@neptunethechameleon - http://facebook.com/neptunethechameleon - https://www.neptunethechameleon.com Follow Lyssa's Lizards: - https://www.youtube.com/channel/UCmZaN6Q4yOt1j36J0-Ml6LQ - https://www.instagram.com/lyssaslizards - https://www.tiktok.com/@lyssaslizards - https://m.facebook.com/p/Lyssas-Lizards-100064470381677/

The idea of negotiating with a brand on rates may sound intimidating, but it doesn't need to be. Today, we're diving into five strategies you can implement into your negotiation strategies to start getting paid what you deserve. Learn more about this episode's news ↓ Episode 155 Shownotes Download the FREE Anti-Pitch Method Guide here →https://kristen-bousquet.ck.page/a5d217e389 Join 160+ other creators in our private creator community, Soulcial Suite ✨ Follow Soulcialmate

Text “ Podcast” To 347 768 7171 To Get Exclusive Tips On Making Money With Your Content .. Follow @TheRealMsManifest On IG --- Support this podcast: https://podcasters.spotify.com/pod/show/Achievingwealtheffortlessly/support

In episode 605, Nikki Rausch teaches us how to close more paid partnerships by having a strategic follow-up plan and focusing on relationships. CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform. In this episode, you'll learn about effective strategies for landing and securing brand deals, including how to leverage existing networks, create curiosity, and recognize buying signals from potential sponsors. Key points discussed: - Identify your target sponsors: Make a list of the people/brands you want to work with as sponsors. - Leverage your network: Identify who in your network knows someone at the companies you want to work with, and ask them to make introductions. - Use your advocates: Make a list of your biggest advocates and ambassadors who could potentially make introductions on your behalf. - Create curiosity: When speaking with potential sponsors, ask strategic questions to pique their interest and get them engaged in the conversation. - Invite next steps: Before ending a call with a potential sponsor, schedule a "circle back" call to review any proposal or answer additional questions. - Focus on the relationship: Treat sales as a conversation and focus on building relationships, rather than just trying to make a sale. - Recognize buying signals: Learn how to identify buying signals, such as questions from the potential sponsor, that indicate their interest. - Follow up strategically: Don't chase clients excessively, but leave the door open and schedule follow-up calls when appropriate. Connect with Nikki Rausch Website | Instagram 

If sales calls feel scary for you to the point that you avoid them, you're leaving money on the table. In today's episode, Alexandria Drzazgowski joins us to share her six step framework for sales calls that will not only instill confidence in you, but secure you more intentional and lucrative deals with the brands you want to work with! Today's episode is brought to you by Tastemaker Conference: Tastemaker Conference is the premier food blogger conference and community for content creators. Come join me in Las Vegas, Nevada, on January 19-21, 2025, where over three incredible days full of networking and workshops, you'll you take your food blog to the next level! Grab your General Admission or VIP ticket and use code BREE30 to get $30 off your ticket price! REGISTER NOW >>   Find it Quickly 01:43 - Meet Alexandria 04:52 - Diving into Sales and Negotiations 05:45 - Alexandria's Sales Journey 08:10 - The Importance of Sales Calls 10:47 - Building Confidence for Sales Meetings 11:43 - The Six-Step Sales Framework 17:19 - Probing and Presenting Solutions 19:04 - Setting the Agenda for Sales Calls 19:43 - Confidently Closing the Deal 21:07 -Positioning Yourself as a Consultant 22:49 - Customizing Packages and Pricing 24:59 - Handling Budget Discussions 27:57 - Building Long-Term Relationships 30:33 - Overcoming Objections and Building Confidence 33:58 - The Sealed Deal School   Resources Mentioned Profitable Blogger Society Thrive's Youtube Channel Thrive Facebook Community Shift Connect with Alexandria foreignfork.com instagram.com/theforeignfork facebook.com/theforeignfork thedomesticspoon.com Sealed Deal School Freebie for Probing Questions Book a call with Alexandria!   Looking for more support? Check out our coaching programs! Shift—If you've made more than $5k in the last 12-months, apply today! Profitable Blogger Society—if you need help getting your foundation started, as well as knowing where to spend your time for the most growth!  ----- If you're looking for a blogging & influencer community, then join us over on Facebook, the Thrive Blogging Community! 

influencer marketing examples, brand deals for influencers, how to get brand deals as a small influencer, brand deals for small influencers, biggest influencer brand deals, how to reject a collaboration offer politely, influencer brand deal rates, how influencers promote brands, how influencers help brands, how influencers increase brand awareness, how influencers work with brands, how to get brand deals, how to land paid brand deals, brand collab, influencer marketing, saying no to brand deals, influencer tips, the creator economy, how to be an influencer, micro influencer, content creator, influencer marketing tips, influencer marketing strategy, how to get paid brand deals on Instagram, how to pitch to brands, how to reach out to a brand Rejection is never fun, especially in the creator space, but it's a normal part of the process! In today's episode, we're diving deep into how influencers and creators can turn those dreaded "no's" from brands into future opportunities. I'll be sharing tips and strategies to help you understand why rejection isn't personal and how you can refine your pitching to land those paid brand deals.

Episode Summary:  Tiffany Maher shares her extensive career in dance, from her early beginnings to her success in the industry. Tiffany started dancing at age three and transitioned from a competitive dance kid to a faculty member at the Tremaine Dance Convention, emphasizing the importance of passion and dedication. She pursued a Bachelor's of Science degree while balancing her dance career, showcasing the significance of time management. Tiffany took a semester off to compete on So You Think You Can Dance and later completed her degree online while living in Los Angeles. Tiffany stresses the value of professionalism and maintaining a strong mindset, especially when facing rejection in the dance industry. Her experiences on So You Think You Can Dance opened doors to new opportunities, leading to work on projects like Rock of Ages and Step Up Revolution. The episode highlights the growing role of social media and brand deals for dancers, as Tiffany shares her success with platforms like TikTok, emphasizing the need for dancers to be treated as athletes and paid fairly for their work. Throughout the episode, Tiffany offers valuable advice for aspiring dancers, including the importance of building connections, managing time effectively, and staying true to oneself. She encourages dancers to focus on their craft and maintain a positive mindset, despite the challenges and uncertainties of the industry. Show Notes: (0:03) Early Years and Dance Beginnings (4:46) Academic Pursuits and Balancing Dance (7:20) Time Management and Professionalism (14:37) Mindset and Overcoming Rejection (19:28) So You Think You Can Dance Experience (23:22) Transition to LA and Industry Opportunities (26:57) Brand Deals and Social Media Opportunities (37:30) Advice for Aspiring Dancers (37:43) Audience Questions and Answers (41:36) Career Path and Teaching (46:17) Building Connections and Industry Insights (52:05) Adapting to TV Shows and Industry Challenges (59:46) Final Thoughts and Encouragement Biography: Tiffany Maher is Season 9 runner up on SYTYCD. She has appeared as Devil Girl Christine for three seasons on Hit VH1 & BET Drama Series Hit The Floor. Tiffany has danced on ABC Family's hit show The Fosters, The Voice, Glee, Mr. Iglesias, America's Greatest Hits, Days of Our Lives, Sex Life of College Girls, and on Disney Channel shows Girl Meets World, Just Roll With It, Austin and Ally, Shake It Up, Liv and Maddie, Walk the Prank, and K.C. Undercover. She has also appeared on many awards shows including The American Music Awards, The Video Music Awards, The Billboard Music Awards, The Teen Choice Awards, and The Latin American Music Awards.    She has worked with many artists including Jennifer Lopez, Justin Bieber, Taylor Swift, Ariana Grande, Jason Derulo, Pitbull, Charlie Puth, Kelsea Ballerini, Natasha Bedingfield, Zendaya, Jordan Fisher, Carly Rae Jepsen, J Balvin, Neyo, Todrick Hall, Becky G, Ozuna, CNCO, Prince Royce, Kool & The Gang, Flo Rida, Prince Royce, Andrea Boceli, Alvaro, Wisin & Yandel, Karol G, Anuel, Nodal, Dollar, Tini, Nacho, Ludacris, James Franco, and more. Her favorite performance with an artist was performing with JLO in the 2020 SuperBowl. Tiffany has been seen in the films Trolls, Rock of Ages, Valley Girl, and Step Up Revolution. You can also find her in the Hallmark movie Merry Ex-Mas acting playing Rockstar Discrete, and in short film Shake It Off. She also appeared in a 2014 Ford SuperBowl Commercial, 2017 Target Commercial, and a Reebok Industrial. Tiffany recently entered the digital world over the pandemic leading her to brand deals through Tik Tok with Home Goods, Pepsi, Nike Air Max, HypeRice, Normatec, Show Me Your MuMu, Bullet Proof, and many more.  Connect on Social Media: https://www.instagram.com/tiffany.maher https://www.facebook.com/Dance9Tiffany

In this episode of On the Homefront with Jeff Dudan, Jeff explores Social Media Secrets: Grow Millions and Land Brand Deals with Sophie "Lightning" Jamison, Nerf's Chief TikTok Officer and social media sensation. Sophie shares her journey from creating viral TikTok content to leading successful brand partnerships, offering key insights on leveraging trends and building a powerful online presence. Tune in to learn how you can boost your social media strategy and grow your following! Don't forget to like, comment, and subscribe for more insider tips on social media growth and marketing success! In this fascinating episode you will find: 00:00:00 – Intro to Sophie Jamison 00:01:30 – Sophie's TikTok Journey 00:04:00 – Posting Consistently for Growth 00:07:15 – Becoming Nerf's TikTok Officer 00:09:45 – Importance of Authenticity 00:12:30 – TikTok Algorithm Explained 00:16:45 – Creative Strategies for Engagement 00:21:30 – Working with Brands 00:24:15 – Integrating Products into Content 00:29:00 – TikTok Tips for Businesses 00:33:30 – Creating Relatable Content 00:37:45 – Engaging with Your Audience 00:42:00 – Social Media Growth Metrics 00:45:30 – Lightning Media Creative Agency 00:46:15 – Final Thoughts on Authenticity 

In this episode of On the Homefront with Jeff Dudan, Jeff explores Social Media Secrets: Grow Millions and Land Brand Deals with Sophie "Lightning" Jamison, Nerf's Chief TikTok Officer and social media sensation. Sophie shares her journey from creating viral TikTok content to leading successful brand partnerships, offering key insights on leveraging trends and building a powerful online presence. Tune in to learn how you can boost your social media strategy and grow your following! Don't forget to like, comment, and subscribe for more insider tips on social media growth and marketing success! In this fascinating episode you will find: 00:00:00 – Intro to Sophie Jamison 00:01:30 – Sophie's TikTok Journey 00:04:00 – Posting Consistently for Growth 00:07:15 – Becoming Nerf's TikTok Officer 00:09:45 – Importance of Authenticity 00:12:30 – TikTok Algorithm Explained 00:16:45 – Creative Strategies for Engagement 00:21:30 – Working with Brands 00:24:15 – Integrating Products into Content 00:29:00 – TikTok Tips for Businesses 00:33:30 – Creating Relatable Content 00:37:45 – Engaging with Your Audience 00:42:00 – Social Media Growth Metrics 00:45:30 – Lightning Media Creative Agency 00:46:15 – Final Thoughts on Authenticity 

In the latest Weekly Business News, Ryan Alford, joined by co-hosts Brianna Hall and Chris Hansen, dives into the latest business news and economic trends with dynamic energy. Ryan kicks things off by setting a vibrant tone for the upcoming fourth quarter, while Brianna offers heartfelt personal insights, sharing stories about her son's health journey. Chris provides an in-depth analysis of recent interest rate cuts, examining their ripple effects on the real estate market and broader economy. Together, the trio explores the far-reaching impact of global events, noting the cautious optimism among business owners. The conversation also touches on the evolving world of cryptocurrency, with Chris voicing skepticism over celebrity-backed ventures, and they discuss the integration of gaming with commerce, highlighting its growing influence in the digital economy.TAKEAWAYSCurrent business news and trendsEconomic conditions and implications of interest rate changesPersonal anecdotes related to family and health issuesThe impact of global events on the economyReal estate market dynamics and pent-up demandCryptocurrency developments and investment strategiesThe evolution of gaming and changing spending habitsThe role of social media platforms, particularly TikTok, in public discourseConcerns about censorship and algorithmic influenceThe intersection of technology, gaming, and commerceTIMESTAMPSIntroduction to the Episode (00:00:00)Ryan introduces the podcast and highlights its success in the business show landscape.Weekly Business News Update (00:00:23)Brianna sets the stage for current business news, mentioning upcoming holiday sales.Personal Anecdotes (00:02:04)Brianna shares her experiences with a sick child and working from home.Interest Rate Changes (00:03:22)Discussion on the recent drop in interest rates and its implications for the economy.Economic Sentiment and Recession Talk (00:06:09)Speakers debate the current economic climate and whether a recession is imminent.Impact of Economic Conditions on Businesses (00:08:01)Discussion on how business owners are feeling the strain of the current economy.Cryptocurrency Discussion (00:10:26)Introduction of Trump's new cryptocurrency project and thoughts on its market impact.Investing in Cryptocurrency (00:12:27)Advice on including cryptocurrency in investment portfolios and strategies for beginners.Dollar Cost Averaging in Crypto (00:14:24)Chris shares his experience with dollar cost averaging in cryptocurrency investments.Future of Cryptocurrency (00:17:45)Predictions about the potential growth of cryptocurrency over the next year.Roblox and Commerce Integration (00:19:17)Discussion on Roblox's integration with Shopify and its relevance in gaming and commerce.Gaming Spending Trends (00:20:49)Discussion on kids spending money on in-game purchases and the evolution of gaming culture.Nostalgic Gaming References (00:21:51)Speakers reminisce about classic games like Nintendo 64 and cheat codes from their childhood.Gaming Evolution Comparison (00:22:41)Contrast between past gaming experiences and modern practices of purchasing game advantages.Personal Gaming Anecdote (00:23:14)Speaker shares a story about their talented 15-year-old who excels in video games.Growing Up Off the Grid (00:23:54)Speaker reflects on their upbringing on a farm with limited access to video games.Arcade Gaming Memories (00:24:12)Discussion of nostalgic arcade games and experiences from the past.TikTok and Propaganda Concerns (00:24:41)Overview of TikTok's legal battles and concerns about potential propaganda influence.Censorship and Free Speech (00:25:21)Debate on the balance between censorship and free speech in the context of social media.Algorithmic Oversight Proposal (00:26:07)Suggestion for independent oversight of social media algorithms to ensure safety and neutrality.Censorship as a Slippery Slope (00:27:05)Discussion on the challenges of unbiased oversight and the potential for algorithm manipulation.Algorithm's Influence on Perception (00:28:10)Concerns about how algorithms shape user experiences and beliefs on social media platforms.The Impact of Algorithms on User Experience (00:28:43)Discussion on how algorithms create individualized narratives, leading to divisiveness and lack of shared experiences.Concerns About Device Usage (00:30:46)Speakers suggest limiting children's device time to mitigate negative influences of social media.Mental Health and Digital Consumption (00:31:30)Comparison between excessive phone use and unhealthy habits like drinking, emphasizing the mental health impacts.The Need for Moderation (00:33:00)Emphasis on the importance of moderation in consuming social media content for mental well-being.Social Media as a Habit-Forming Tool (00:33:48)Discussion on the habitual nature of social media, comparing it to nicotine addiction.Legislation and TikTok's Future (00:34:33)Mention of U.S. law potentially requiring TikTok to sever ties with China by January.Introduction to "MomTok" (00:35:23)Overview of the TikTok trend "MomTok" featuring Mormon moms and their viral content.Brand Deals in "MomTok" (00:35:12)Discussion on a mom from "MomTok" receiving a significant brand deal for an Instagram post.Marketing Trends and Algorithms (00:37:00)Exploration of marketing budgets allocated to "MomTok" and its visibility on social media feeds.Smartphone Innovation Stagnation (00:38:53)Critique of the lack of innovation in the iPhone 16, with calls for competition in the smartphone market.Conspiracy Theories About Phone Performance (00:40:40)Discussion on perceived intentional slowdowns of phone performance to encourage upgrades.Final Thoughts and Episode Wrap-Up (00:41:38)Speakers reflect on the episode, promoting a sponsor and encouraging audience engagement. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Today we're spilling the tea on what it's like being a content creator/influencer in the EDM/festival space! I'll be answering YOUR questions about brand deals, job opportunities, collabs, tips & tricks, staying out of drama, and how to deal with the stress of juggling a full-time job and content creation

Between Dom @minspiredliving and Vik @thestumpshop , the boys have worked with dozens of brands on social media. Sometimes even together. They have learned some of the best...and worst ways to approach brands with the idea of creating sponsored content. In this episode, Vik and Dom share some of their most successful tips for approaching brands and landing that deal. You don't need a huge following to start making money on Instagram, YouTube or any social media. If you like this episode it would be awesome if you could share on your social media, leave a review and send us your questions.

As someone who's been on the brand side, managing countless influencer campaigns, I've seen it all! Your media kit is essentially your modern-day resume for brand partnerships, and it can make or break your chances of getting noticed. In this video, I'm sharing the top media kit mistakes that are costing you brand deals ❌

Are you charging a flat rate for every brand deal? Do you even know how much to charge in a brand deal? Or, are you simply struggling to land deals that are worth your time? If so, you need to listen to this episode with creator and brand deal expert, Justin Moore of Creator Debates. He and host Kevin Chemidlin talk about how podcasters can monetize their audience, build lucrative relationships with brands, and negotiate brand deals with Justin's proven strategies. After listening to their enlightening conversation, you'll understand the importance of knowing a brand's goals, how to evaluate your worth and price your services, as well as how to interact with brands during negotiations and after campaigns have finished. Plus, find out what brands actually care about (beyond listeners and download stats), which type of campaigns you should be charging more for, and how to respond to the question, “how much do you charge?” Tune in to learn how you can monetize your podcast with profitable brand deals! Topics discussed in this episode: Justin's experience with creators and brand deals The 3 types of campaign goals that brands care about Steps to negotiating a brand deal Understanding the psychographics of your audience Analyzing your worth to a brand and setting rates What podcasters can offer brands in their tiered packages Pitfalls of dealing with brands How to follow up with brands after campaigns Sign up for Justin Moore's free newsletter here! MORE FROM KEVIN: Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox! Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business! Connect with Kevin on Twitter, Instagram, or LinkedIn APPLY To the Grow The Show Accelerator Subscribe to Grow The Show on Youtube LINKS TO OUR PARTNERS: Learn More about working with Podcast Boutique Grab Kevin's Recommended Mic on Amazon Build a Podcast Website in 7 Minutes on Podpage

This week Tony and I are joined by Tati from OverInTheRover. We discuss:0:00 - Intro0:22 - Who Is Tati?10:20 - Why Tati Bought a Defender?17:06 - Why You Should Learn to Fix Your Car23:28 - How Tati Started on Instagram42:42 - Brand Deals & Imposter Syndrome50:49 - Tati's Future Cars1:03:43 - Is Social Media a Double-Edged Sword?1:12:53 - Handling Success and Popularity1:20:53 - The Future of Over in the Rover1:24:31 - Outro Hosted on Acast. See acast.com/privacy for more information.

Today I'm breaking down how I managed to secure over $70,000 in brand deals this year, and $15,000 in a month by honing in on just three core strategies. Remarkably, I accomplished this by dedicating only about 3 hours a month to brand partnerships. I'll discuss the importance of creating "deal-worthy" content that focuses on potential brand partners, refining your elevator pitch to amplify your authority, and actively pitching to brands rather than waiting for them to come to you.    Plus, I'm introducing my brand deal blueprint and giving you a sneak peek into my signature program, Pitch It Perfect. Whether you're just starting out or looking to refine your current strategy, this episode is packed with practical insights and tips to help you land those lucrative brand deals.   Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!    KEY POINTS: 00:39 How I Landed $70,000 in Brand Deals 02:35 The Importance of Value-Driven Content 03:49 Creating Deal-Worthy Content 04:35 The Spotlight Method 07:49 The Elevator Pitch Formula 11:02 Stop Waiting for Brands to Come to You 13:14 Brand Deal Blueprint   QUOTABLES: "To be able to have a six figure revenue stream in brand deals every single year by only working on brand deals for maybe 40 hours for the entire year has been incredible." — Julie  "Even though I don't post every day and even though I don't spend all hours of the day pitching to a brand, and it's because of the spotlight method, it's because the time that I do spend on pitching is so specific, so value driven, so instantaneously, exactly for what the brand is looking for that I don't have to dilute." — Julie "Don't Wait: I have students with as little as 338 followers that land paid brand deals. And it's because the follower number doesn't matter." — Julie    RESOURCES: [LAND PAID BRAND DEALS] Want the step-by-step roadmap to grow your following, monetize your content, and land paid brand deals? Click here to join my brand new free class! This is perfect for you if you want to turn your social media into a profitable & fun career… even if you're starting from scratch!   [GET THE BRAND DEAL BLUEPRINT] Unlock the step-by-step formula to attract lucrative brand partnerships effortlessly with the Brand Deal Blueprint, and get my exclusive Elevator Pitch Formula and the Spotlight Method as extra gifts! Never worry about follower count again—this blueprint ensures you know exactly what to say to land paid brand deals! Click here for lifetime access!   [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence.   Follow Julie on Instagram!   Must Haves This Month!  BETTERHELP: This episode is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/Influencer and get on your way to being your best self.   KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.   PIN GENERATOR: Go to pingenerator.com/influencer and use the code INFLUENCER for 20% off Pin Generator plans this week!

This week, Jason is joined by Love is Blind Season 4 and Perfect Match's Micah Lussier!  Although Micah's time on the show did not end in marriage, she most certainly got the full experience of the experiment, having split from her partner Paul on their wedding day. After her time on the show, Micah has leveraged her newly generated platform into various brand partnership opportunities. Micah gives insight to the two sides of her life in reality TV and previously working in tech, how the Love is Blind reunion was, what she thinks makes a season thrive or flop, a teaser about her time on Perfect Match, how she would describe her brand, how success can be defined in the tech space, and how she ended up on Love is Blind. Micah also reveals the behind the scenes of the timeline for Love is Blind, the departure process for her job in tech, how they talk about money on the show, and what she enjoys about going on reality shows. What other reality shows would she consider? When did she tell her job that she was on a hit reality TV show?  Micah reveals all that and so much more in another episode you can't afford to miss!  Host: Jason Tartick Co-Host: David Arduin Audio: John Gurney Guests: Micah Lussier Stay connected with the Trading Secrets Podcast!  Instagram: @tradingsecretspodcast  Youtube: Trading Secrets Facebook: Join the Group All Access: Free 30-Day Trial  Trading Secrets Steals & Deals! Monarch Money: Unlike other personal finance apps, Monarch's simple, intuitive design makes it so easy to set up, customize, and use. Monarch is the most customizable budgeting app. Change the layout of your dashboard, toggle between light and dark mode, create custom budgets and notifications, set up automatic rules for transactions and notifications, and more. For an extended thirty-day free trial when you go to monarchmoney.com/SECRETS ASPCA Pet Health Insurance: The ASPCA Pet Health Insurance program offers customizable accident & illness plans making it easier for pet parents like you to help your pet get the care they may need. They allow you to customize your plan, helping ensure that your pet's plan is as unique as they are. To explore coverage, visit ASPCApetinsurance.com/TRADINGSECRETS  Bilt Rewards: With the Bilt Card, earn extra points on rent days and get exclusive travel and fitness rewards and the best part is that even if your landlord requires a check or a specific payment portal, Bilt can handle it all. The card is a no-brainer in my opinion. Earn points by paying rent right now when you go to joinbilt.com/TRADINGSECRETS *Terms apply. BetterHelp: If you're thinking of starting therapy, give BetterHelp a try. It's entirely online. Designed to be convenient, flexible, and suited to your schedule. Just fill out a brief questionnaire to get matched with a licensed therapist, and switch therapists any time for no additional charge. Take a moment and visit BetterHelp.com/tradingsecrets today to get 10% off your first month  Trading Secrets is sponsored by BetterHelp