The Business of Creators

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The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more


    • Mar 14, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 33m AVG DURATION
    • 12 EPISODES


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    Latest episodes from The Business of Creators

    Using data to supercharge your growth on YouTube with Mateo Price from AMA

    Play Episode Listen Later Mar 14, 2022 32:39


    The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.In this episode Ian speaks with Mateo Price from creator analytics agency AMA. Mateo explains what happened when he reached out to a leading creator with advice, details the most important metrics to focus on as a creator and shares his thoughts on what you should be doing with YouTube Shorts. There's a lot of great advice in here that you don't want to miss. If you want to hear more stories like this then be sure to subscribe to this show and follow me on Twitter @ishepherd for daily recommendations on the creators you need to be following right now. 

    The Sidemen - Behind the scenes with the manager of the UK's most successful and innovative content creators

    Play Episode Listen Later Mar 7, 2022 32:23


    The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video. In this episode Ian speaks with the manager of the Sidemen - Jordan Schwarzenberger. The Sidemen are the biggest creators in the UK right now with millions of fans across every single social media platform. They're also pioneering entrepreneurs and in this episode Jordan tells us about the huge team they have working for them helping to create new ventures including a fried chicken business, a vodka brand and an exclusive membership club. If you want to hear more stories like this then be sure to subscribe to this show and follow me on Twitter @ishepherd for daily recommendations on the creators you need to be following right now. 

    100 Thieves - The most important company in gaming culture with James Davidson, Director of Talent Strategy

    Play Episode Listen Later Feb 1, 2022 35:31


    The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.videoIn this latest episode Ian is joined by James Davidson, Director of Talent Strategy at esports and apparel business 100 Thieves.  The organization was founded in 2017 by Matthew "Nadeshot" Haag. Investors include Scooter Braun and Drake. 100 Thieves is arguably one of the most important companies in gaming and creator culture with more than 150 employees, recently raising $60m  valuing the business at more than $460m.In this episode James tells us about some of the amazing things going on in the business and how they support their content creators.

    Get discovered and grow your YouTube channel faster with Ricky Hill from Vudini

    Play Episode Listen Later Jan 26, 2022 19:31


    The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check out electrify.videoIn this episode Ian is joined by the CEO of Vudini, Ricky Hill. Vudini is an AI driven YouTube keyword and publishing tool which promises to help you get your videos discovered on YouTube.In this episode Ricky tells us about some of the magic behind Vudini and what it can do. 

    Exploring some of the most powerful editing tools with Zeev Farbman from Lightricks

    Play Episode Listen Later Jan 3, 2022 23:26


    The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check out electrify.videoIn this episode Ian is joined by the CEO of Lightricks Zeev Farbman. If you've not heard of Lightricks you will definitely heard of their 11 apps which include Facetune and Videoleap.In this episode Zeev tells us all about the apps and some of the other exciting developments in the pipeline!

    Launching and growing a podcast with Alban Brooke from Buzzsprout

    Play Episode Listen Later Nov 29, 2021 43:10


    The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this episode Ian speaks with Alban Brooke from Buzzsprout - podcast hosting and distribution made easy. Full disclosure, I use Buzzsprout, I think it's a great service and I wanted to get Alban on to tell us all about it. In this episode Alban gives so much amazing advice about starting and optimising a podcast. This is one of my favourite episodes and I think you're going to learn a lot from it. For more information on Buzzsprout go to www.buzzsprout.com Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check out electrify.video

    A platform to grow your creator business with Jared Loman from Kajabi

    Play Episode Listen Later Nov 15, 2021 41:26


    The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this episode Ian speaks with Jared Loman from Kajabi - a platform giving creators a whole host of ways to monetize. Whether it's online courses, coaching, memberships, podcasts, newsletters, communities they've got it. What's more, they don't take a percentage of the revenue you earn. For more information on Kajabi go to kajabi.com Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check out electrify.video

    Creating audio lessons with Ryan Patrick Duffy from Knowable

    Play Episode Listen Later Nov 8, 2021 39:48


    The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this episode Ian speaks with Ryan Patrick Duffy from Knowable - an audio-only course platform that offers original courses that are taught by experts and creators in their field. Ryan shares information about the platform and words of wisdom for the creator economy.For more information on Knowable: https://knowable.fyiKnowable on the App Store: https://apps.apple.com/us/app/knowable-audio-courses/id1458674567Knowable creator application: https://create.knowable.fyi/Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check out electrify.video

    Monetizing your podcast with Jason Sew Hoy from Supercast

    Play Episode Listen Later Oct 24, 2021 38:12


    The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this episode Ian speaks with Jason Sew Hoy from Supercast - a membership platform for podcasts.  In this episode Jason explains all about the platform including how to share exclusive content, reward members and monetize. If you are a podcaster, or are thinking about launching one, you don't want to miss it!Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check us out at electrify.video

    Is this the easiest way to edit a video? With Michael Sieb from Type Studio

    Play Episode Listen Later Oct 17, 2021 24:49


    The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this podcast Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this episode Ian speaks with Michael Sieb from Type Studio. Type Studio is a text-based video editor. Instead of editing in the classic video time-line, you simply edit your video by editing the transcribed text. Michael shares more about the platform and we discuss the broader creator economy. I hope you enjoy it. Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. Check us out at electrify.video

    Powering under-represented creators with Lyonel Douge and Vic Boddie from TipSnaps

    Play Episode Listen Later Oct 11, 2021 41:06


    The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this podcast Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.In this second episode Ian speaks with Lyonel Douge and Vic Boddie from TipSnaps. TipSnaps is a platform for Creators to monetize their fan-base and followers and holds the distinction of being the first black owned creator platform. We cover so much in this episode from the focus on under-represented creators to some amazing case studies of creators from around the world.  Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. 

    Monetizing your audience with Simon Ellington from Ko-fi

    Play Episode Listen Later Oct 3, 2021 32:12


    The Business of Creators is a podcast for content creators and professionals working in the creator economy. On this podcast Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content. In this first episode Ian speaks with Simon Ellington. Simon is co-founder of Ko-fi, a free, friendly way to accept donations, memberships and sales directly from fans. They discuss everything from monetizing your audience to the future of the creator economy.  Ian is co-founder of Electrify Video Partners,  investing $m in established creators to accelerate their growth. 

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