Podcasts about youtube shorts

It's unavoidable. You know you need to post on social media to promote your creative projects —but the process is just.... exhausting. For podcasters, musicians, writers, dancers, and creatives like you who wear every hat, producing consistent content - especially video - is like getting on a never ending hamster wheel.  Whether you're a solo podcaster trying to grow your show on YouTube Shorts, or a singer promoting your latest single with behind-the-scenes clips, one thing is clear: you're expected to become a full-time video editor—on top of everything else you do.What This Episode Unpacks:Why artists are burning out trying to keep up with video-first platformsHow the pressure to constantly edit and post clips kills creativityThe myth of needing a full studio team to “do video right”How to solve your content bottleneck using the power of AI video tools like Vizard without breaking your budget Tap to send us a text! Support the showJoin our Creative Community In our 360 Membership, you get focused encouragement, guidance, and training on how to thrive as a faith-focused creative. Joining gives you access to our exclusive app, workshops and community conversations, as we change from being creatively confused to creatively confident! GodandGigs.com/membership PODCAST MERCHGet God and Gigs themed gear, clothing and accessories HERE! GOT VALUE FROM THIS PODCAST? If so, please share your: TIME: Send this episode to someone who you know would enjoy it TALENT: Email your art or music to add to our community to allen@godandgigs.com TREASURE: Tap HERE to help support God and Gigs with a donation!

Épisode 1325 : Youpi, c'est lundi et on vous a préparé une petite sélection des dernières actualités Social Media. YouTube Shorts intègre Google Lens pour une recherche visuelle instantanéeYouTube teste une nouvelle fonctionnalité qui permet aux utilisateurs de rechercher des informations sur des objets, des lieux ou des textes visibles dans les vidéos Shorts en utilisant Google Lens. En mettant en pause une vidéo et en sélectionnant l'icône Lens, les spectateurs peuvent surligner une zone spécifique de l'écran pour obtenir des résultats de recherche pertinents, tels que des correspondances visuelles, des informations contextuelles ou des traductions de texte. Cette fonctionnalité est actuellement en phase bêta sur les applications mobiles iOS et Android. Elle ne s'applique pas aux Shorts contenant des liens d'affiliation ou des promotions payantes.Pinterest devient sponsor officiel de l'équipe WNBA New York LibertyMeta signe de nouveaux partenariats sportifs avec la ligue UFC , X intègre des contenus additionnels autour des jours de match pour la NBA et cette fois ci c'est une plateforme inattendue qui cherche également à se plonger dans l'engagement sportif : PinterestPinterest a annoncé son premier partenariat dans le domaine du sport en devenant sponsor officiel de l'équipe de basketball féminin New York Liberty, championne de la ligue féminine wnba 2024. Ce partenariat vise à renforcer la présence de Pinterest dans le secteur du sport et à promouvoir l'engagement des utilisateurs autour du contenu lié au basketball féminin. Nouveaux filtres de commentaires pour les créateurs sur InstagramDepuis le 1er juin, tous les créateurs ayant plus de 100 000 abonnés peuvent accéder à des filtres avancés pour trier les commentaires sur leurs publications. Trois nouveaux filtres font leur apparition L'objectif : aider les créateurs à identifier rapidement les commentaires les plus engageants ou stratégiques.WhatsApp muscle ses Statuts avec de nouveaux outils créatifsWhatsApp continue d'enrichir ses "Statuts", ces contenus éphémères façon Stories. L'application ajoute plusieurs fonctionnalités inspirées d'Instagram :Nouveau mode collageIl est désormais possible de créer un post avec jusqu'à six images dans un seul cadre. L'outil Layout permet de personnaliser la disposition des visuels. Un moyen simple de raconter une histoire visuelle sans avoir à publier plusieurs statuts.—LinkedIn muscle ses analytics pour aider les créateursLinkedIn veut devenir la plateforme de référence pour les créateurs B2B. Et ça passe par plus de data. Depuis fin mai, de nouvelles métriques sont disponibles dans les statistiques de post.Deux nouveaux indicateurs majeurs font leur apparition :Profile activityLink engagementRetrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Từ một nền tảng với nội dung đơn giản, YouTube đã phát triển thành một hệ sinh thái nội dung quy mô toàn cầu, với chiến lược mở rộng bài bản và định vị ngày càng rõ nét trên thế giới nói chung và thị trường Việt Nam nói riêng.Trong bối cảnh nội dung hiện đại hoá với ngày càng nhiều định dạng, YouTube Shorts đang trở thành yếu tố then chốt giúp nền tảng tiếp cận nhanh chóng người dùng trẻ. Không chỉ là công cụ thu hút, Shorts còn là đòn bẩy để YouTube dễ kết nối người dùng với hệ sinh thái nội dung sâu rộng.Trong tập 32 của podcast Vietnam Innovators (Tiếng Việt) tuần này, chúng ta sẽ gặp gỡ chị Uyên Lê, Country Lead of Video & Media Sale of Google Vietnam & The Philippines. Trước khi gia nhập Google, chị Uyên từng làm việc tại NBC Universal và AOL ở New York. Suốt hơn một thập kỷ qua, chị Uyên Lê đóng vai trò quan trọng trong việc phát triển và thương mại hóa mảng video của YouTube tại Việt Nam và Philippines.---Cảm ơn Google Việt Nam đã đồng hành cùng Vietnam Innovators. Thông qua việc có mặt tại Việt Nam, Google mong muốn mang đến những phân tích chuyên sâu về toàn cảnh bức tranh kỹ thuật số của Việt Nam—bao gồm ứng dụng, trò chơi và thương mại điện tử, đồng thời giới thiệu cách các doanh nghiệp có thể đạt được tăng trưởng bền vững thông qua các giải pháp công nghệ và quảng cáo tiên tiến của Google.—Đừng quên có thể xem bản video của podcast này tại: YouTubeVà đọc những bài viết thú vị tại: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovator—Yêu thích tập podcast này, bạn có thể donate tại:● Patreon: https://www.patreon.com/vietcetera● Buy me a coffee: https://www.buymeacoffee.com/vietceteraNếu có bất cứ góp ý, phản hồi hay mong muốn hợp tác, bạn có thể gửi email về địa chỉ hello@vietnaminnovators.com#Vietnam_Innovators_Digest #vietnam_innovators #VI #VNI_VIE_S6_33 #googlevn #thinkappsvn #youtubeworksvn

Host Benjamin Shapiro challenges Matthew McGrory, Co-founder and CEO of Arwen AI, to a playful rapid-fire round: name as many social media platforms as possible in 30 seconds. The result is a lighthearted exchange that underscores the generational and professional lenses through which people experience digital media. While Matthew humorously leans on his teenage children's usage patterns, Benjamin rattles off a diverse list of platforms including TikTok, YouTube Shorts, Discord, Reddit, and more. This brief but lively segment highlights the expanding and fragmented nature of the social media ecosystem—an environment where staying current is both a personal and professional challenge.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, Eric Dyck sits down with Dougie and Adam from Pilothouse to talk about how to properly structure YouTube ad campaigns for long-term brand growth.Dougie and Adam share the evolved Pilothouse perspective on YouTube—not as a direct response platform, but as a powerful top-of-funnel awareness channel. Learn how structuring campaigns based on funnel stages, matched with tailored creative and measurement, can lead to more efficient spend and more impactful marketing.Key Takeaways:Why 80–90% of YouTube spend should be top-of-funnelHow to segment users into unaware, aware, consideration, and actionThe importance of creative matching for each funnel stageHow to track impact via Brand Search Lift and Google measurement toolsWhy a minimum $10K investment is required to see true performance from YouTubeIf you're using YouTube like it's search or shopping, this episode might shift your entire approach.Did you know that 98% of your website visitors are anonymous? Instant powers next-level retention by identifying who they are and converting them into loyal shoppers. Sign up for a quick demo today to get 50% off and unlock a guaranteed 4x+ ROI: instant.one/dtcTimestamps00:00 Scrappy content is outperforming polished YouTube ads02:00 Shift to demand gen campaigns and YouTube Shorts strategy04:00 Google's most impactful scrappy ad example07:00 Why organic-looking creative builds more trust09:00 Brands mimicking UGC for TV and YouTube performance12:00 Man-on-the-street ad formats and scripting tactics15:00 Best practices for capturing authentic reactions17:00 Key ad structures: hook, face, CTA, and humor20:00 How to retarget viewers and build down-funnel sequences22:00 Geo-targeting and brand saliency measurement toolsHashtags#YouTubeAds#UGCMarketing#DTCMarketing#PerformanceCreative#MediaBuying#VideoAdvertising#MarketingPodcast#CreativeStrategy#AdSequencing#BrandGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Next in Media spoke with Conor McKenna, partner at Luma Partners, about what's held ad tech back from exploiting the creator economy, and why creators themselves - along with a new competitive dynamic among the tech platforms - may lead the industry in a whole new direction.

Send us a textThe Power of Video Shorts: A Masterclass in Audience BuildingGrab a Copy of the Build Your Audience Book: https://platformgrowthbooks.comIn this episode of 'The Market Your Message Show,' Jonathan Milligan dives into the success of Kabi Lame, a laid-off factory worker from Italy who gained over 150 million followers on TikTok during the global pandemic with his simple, silent video shorts. Jonathan outlines the importance of adopting short-form video content to grow your audience and enhance online visibility. Key topics include the dominance of platforms like TikTok, Instagram Reels, and YouTube Shorts, and the common mistakes creators make with long-form content. The episode also provides a step-by-step guide on creating and optimizing short videos, leveraging platform-specific features, and establishing a consistent posting strategy. Whether you're a novice or seasoned content creator, this episode is packed with actionable insights to elevate your digital communication strategy.00:00 The Silent Sensation: How One Man Gained 150 Million Followers00:20 Welcome to The Market Your Message Show00:57 Introducing Chapter Eight: The Video Shorts Traffic Playbook01:08 The Rise of Kabi Lame: A Case Study in Audience Building02:20 The Power of Video Shorts in Modern Social Media02:40 Common Mistakes in Content Creation03:40 Mastering Short-Form Video: Strategies and Tips04:31 Understanding the Short-Form Video Landscape05:35 Developing a Content Strategy for Short Videos06:39 Creating Short Videos from Long Content07:21 Leveraging Platform-Specific Features08:27 Today's Exercise: Create Your First 60-Second Video10:24 Key Takeaways: Embrace Short-Form Video

Recently I've been more focused on making YouTube Shorts. I likely will return to this podcast too, but at the moment I'm making more content there. If you're interested my channel is @ColRothwell on there.

Want to know how YouTube Shorts can do more than just rake in views? Curious about turning those quick clips into real leads for your business? If you've been hearing all the hype and wondering if you're missing out on a huge opportunity to boost your brand and grow your email list, you're in for a treat.In this lesson, Omar dives into the nitty-gritty of using YouTube Shorts to attract top-notch leads directly into your funnel. You'll discover why YouTube is prioritizing Shorts right now, what sets them apart from other short-form platforms, and how to create videos that grab attention, deliver value, and drive conversions.Ready to grow your audience and snag high-quality leads with fun, bite-sized videos? Hit that play button at the top of the page and let's get started!Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Detroit natives call it Northeast Chiraq. Two bags of sand are homemade tits. ER is worse than The Pitt. The show Power is best watched through YouTube Shorts. I can be your American boy and I love you pickle.

If you're a content creator, blogger, or online entrepreneur, you've likely heard “The money is in the list.” But let's be real—between TikTok trends, Instagram Reels, and YouTube Shorts, email can feel a bit... outdated. But here's the truth bomb: email marketing still delivers the highest ROI of any digital channel—on average, $36 for every $1 spent. So if you're chasing followers instead of building your email list, you might be leaving serious money on the table. Show Notes: MiloTree FREEBIE: AI Prompt for 10 Product Ideas in Uncertain Times FREEBIE: 3 AI Prompts You Need to Create a Freebie Cheatsheet FREEBIE: 13 AI Prompts to Write an Ebook in Under 3 Hours Join The Blogger Genius Newsletter Become a Blogger Genius Facebook Group Subscribe to the Blogger Genius Podcast: YouTube iTunes Spotify Why Email Marketing Still Works (Even in 2025) Here's what makes email unstoppable: ✅ You Own It Your Instagram followers? They belong to Instagram. Your YouTube subscribers? Same deal. But your email list? That's yours. No algorithm tweaks can take it away. ✅ Visibility That Actually Works While social reach hovers around 1–2%, email open rates average 21% or more. That's 10x the visibility, with people who asked to hear from you. ✅ Trust and Sales on Autopilot Email builds relationships—fast. And when someone trusts you, they buy from you. With tools like MiloTree, you can automate your welcome sequence and let your emails sell for you, 24/7. How MiloTree Makes It All Easy Here's why MiloTree is your perfect companion to grow your list and business:

Today's episode includes an update from President Trump on TikTok, a new event Meta's hosting in Miami (and online), Instagram gives music artist The Weekend access to a new feature, and the YouTube team shares some strategies for short form video. Are you ready to dive deep into the latest social media trends that are shaping the landscape of content creation? Join me, Daniel Hill, as I navigate through the most significant updates in the world of social media, focusing on TikTok, Instagram, and YouTube. This week, I tackle President Trump's recent comments regarding TikTok, hinting at a potential extension for the app's deadline amid ongoing negotiations with its owner, ByteDance. While I express my fatigue over the ongoing TikTok saga, I provide insights into its implications for content creators and users alike.Shifting gears, I explore Instagram's exciting new feature: lockable reels. This innovative tool allows creators to share exclusive content that can only be accessed through a secret code, opening up new avenues for engagement with loyal followers. I share effective strategies for leveraging this feature to enhance your Instagram DM strategies and build a more dedicated community. The episode also includes a special segment from YouTube's Creator Insider team, where we discuss the recent removal of the Revert to Original feature in YouTube Studio Editor. Additionally, we delve into the importance of crafting compelling hooks in short-form video content, particularly as it relates to the ever-evolving creator economy.In this episode, I highlight the dedication required in content creation, featuring insights from creator Jenny Hoyos, who reveals that it takes her about an hour to produce each second of engaging content. This emphasizes the hard work behind social media videos and serves as a reminder to appreciate the effort that goes into creating captivating Instagram edits, TikTok trends, and YouTube captions. Whether you're looking for social media marketing tips, insider insights on Instagram, or strategies to enhance your content creation process, this episode is packed with valuable information. Don't miss out on the chance to elevate your social media strategies and stay ahead in the dynamic world of Instagram news updates, TikTok updates, and the latest platform updates. Tune in now and transform your approach to content creation!Show Notes:Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ TikTok: President Trump Says He'd Give TikTok Another Extension (Axios)Meta: Conversations 2025 Event (Meta)Instagram: Locked Reel from The Weekend (Instagram) USE CODE    ICANTSING YouTube: "Revert to Original" Deprecation in Studio Editor (YouTube)YouTube: A Deep Conversation about Shorts with Jenny Hoyos (YouTube)    Leave a Review: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Let's break down exactly how to nail your short form videos without feeling overwhelmed, whether you're creating Reels, YouTube Shorts, or TikTok videos. In this episode, I'm sharing real examples of reels that have exploded with engagement and how the three S's apply every single time.. We'll discuss why certain words work so well to make your videos relatable and actionable and the importance of specificity in your hooks to truly connect with your audience and increase shares. We even cover how to benchmark what viral really means for you, average engagement rates, and leveraging trends that make your content instantly relatable.In this episode we'll be covering:Quickly creating reels that focus on simplicity, specificity, and shareability - the three S'sWhat going viral could look like for your account and typical engagement rates you can expect..Importance of using relatable and specific hooks to increase engagement.Why showing the desired end result first in short form video grabs attention quicklyUsing intentional word choices to create easy, actionable contentLeveraging specificity in video hooks such as locations, occasions, and brands.Links to reels in this episode:Reel #1: Design and Delights Stamp vs WallpaperReel #2: All Inclusive ResortReel #3: Mental Load Kids Clothing SwapReel #4: Jaws TrendOther episodes you might have missed:Episode 005: Create Shareable Content to Increase Your Reach with the 3 S'sEpisode 021: Getting Your Audience to Care About Your ContentEpisode 042: Your Simple B-Roll Can Become Easy Reels That Actually ConvertEpisode 055: We Love B-Roll Because Simple, Shareable Content Never Goes Out of StyleSend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

 In Ep. 171 of Earned, CreatorIQ CMO Brit Starr sits down with Jasmine Enberg, VP, Principal Analyst at EMARKETER. To start, we dive into the transformative journey of the creator economy. As influencer marketing becomes a more mature industry and marketing function in 2025, Jasmine shares how brands are adopting data-driven strategies to navigate this dynamic space. We explore the profound impact of TikTok's rise, the challenges posed by iOS changes, and the economic uncertainties affecting digital creators. Jasmine emphasizes the importance of platform diversification, urging creators (and brands) to embrace new formats like YouTube Shorts and Instagram Reels to remain competitive. Looking ahead, the episode highlights the opportunities and hurdles for both seasoned leaders and aspiring creators. Jasmine stresses the significance of adopting a business mindset and finding a unique value proposition in this rapidly evolving digital world. Additionally, we discuss the role of AI in creator marketing, acknowledging its potential to streamline processes while maintaining the irreplaceable essence of human connection. To close the episode, Jasmine shares some advice for both leaders and those aspiring to begin a career in the creator economy. In this episode, you'll learn: Why the creator economy is becoming more professionalized as brands refine their influencer marketing strategies with better tools and resources. How the challenges of economic uncertainty and digital landscapes are impacting brand decisions and influencer partnerships. Why brands should build long-term partnerships with creators rather than transactional relationships to strengthen their brand presence and drive ongoing engagement. Connect with the Guests: Jasmine's LinkedIn - @jasmineenberg Connect with Brit Starr & CreatorIQ: Brit's LinkedIn - @britmccorquodale CreatorIQ LinkedIn - @creatoriq Follow us on social: CreatorIQ YouTube - @CreatorIQOfficial CreatorIQ Instagram - @creatoriq CreatorIQ TikTok - @creator.iq CreatorIQ Twitter - @CreatorIQ

Justin Flom earns billions of short-form views per month. Today, we interview him to learn more about YouTube's new view calculations and how (or if) they impact creators, monetization strategies (including brand deals!), and why consistency is key. Elsewhere: YouTube's massive Q1 earnings, the latest IAB reports on the creator economy's growth, Snap's earnings, TikTok vs. Twitch, NCAA NIL updates, and SAG-AFTRA's new influencer committee.Here's more detail on what we covered today:Check out Justin Flom on YouTube!YouTube's quarterly ad revenue approaches $9 billion after double-digit year-over-year bump - TubefilterDigital video is dominating ad budgets, thanks to connected TV and live sports - TubefilterIAB Research: Digital Economy Surges to $4.9 TrillionGood news for aspiring influencers: Creator jobs grew 7x in recent yearsSnapchat scraps ‘simple' redesign as it loses users in North America | The Verge TikTok beats Twitch to become the #2 most-watched streaming platform on the net--and says creators are making $10 mil a day - TubefilterSAG-AFTRA plans to invite influencers into its ranks - TubefilterNIL deals are the new recruiting hack, so agencies are helping schools turn athletes into influencers. - Tubefilter  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

On today's episode, co-hosts Yasmin Gagne and Josh Christensen discuss the latest news in the world of business and innovation including Trump's First 100 days, Canada's recent election, and a new competitor in the electric vehicle market, Slate Auto. Next, Yaz and Josh talk to Fast Company senior writer Liz Segran about the mass boycott of Target after their decision to rollback their DEI programs, which added to an already shaky year. Finally, Yaz and Josh speak with YouTube Shorts's senior director of product management, Todd Sherman, about the evolution of YouTube Shorts and how the vertical video product fits into the company's overall strategy. For more of the latest business and innovation news go to https://www.fastcompany.com/news For the latest news on Target:https://www.fastcompany.com/section/target

Short form video is no longer just a trend—it's a powerful tool for real estate agents and property managers to build trust, connect with their audience, and grow their personal brand. In this episode of The Property Management Podcast, we're diving into how platforms like Instagram Reels, TikTok, and YouTube Shorts can transform your visibility online.Whether you're new to video or looking to level up your content game, this episode is packed with practical tips on what to post, how to stay consistent, and why authenticity matters more than perfection. Plus, you'll hear the inspiring story of one agent who saw a massive boost in engagement just by showing up on video.The host explores the game-changing impact of personal branding through short-form video content for real estate professionals. With platforms like Instagram Reels, TikTok, and YouTube Shorts leading the way, the episode unpacks how these tools can elevate your online presence and build real engagement.Listeners will learn the importance of consistency, authenticity, and value-driven content. Actionable strategies include posting regularly, sharing your expertise, letting your personality shine through, using trending sounds and hashtags, and ending each video with a clear call to action.A success story of a real estate agent who significantly boosted her engagement by embracing short-form video reinforces the episode's key takeaway: building trust online starts with being visible, relatable, and real.“When you show up consistently on video, your audience gets to see your face, hear your voice, and connect with your personality. You're not just some name on a business card or in an email signature; you're a real, relatable person, and that builds trust.” - Kylie WalkerWe explore:Importance of personal branding for real estate agents and property managersUtilization of short-form video content on platforms like Instagram Reels, TikTok, and YouTube ShortsThe trend of engaging audiences with quick, consumable video contentEstablishing genuine connections with audiences through videoThe significance of trust in the real estate industryStrategies for effective personal branding using video contentThe role of consistency in posting video contentSharing expertise and valuable insights to enhance credibilityShowcasing personality and authenticity in videosEncouragement for listeners to create and share their own short-form videosDone for You Services:Done For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie's ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https:

Is your social media strategy helping you win… or keeping you invisible? Let's face it — if you're not using social media to grow your business, you're leaving serious money on the table.But just posting random content isn't enough anymore. The platforms have evolved. The algorithms are smarter. And attention spans? Yeah… they've shrunk down to TikTok length. So, how do you cut through the noise?In this fire episode of The Happy Hustle Podcast, I sat down with content king Logan Forsyth, and we dropped gold on how entrepreneurs can use social media to drive real business growth, not just likes and follows.From using AI to build your biz, to why your personality is your secret weapon, to understanding how sub-accounts can 10x your reach — this convo is loaded with practical, tactical insights.Let's break down the biggest takeaways and how YOU can use them today. Logan said it best: “Social media is the new website.”When people hear about you, they don't Google your name. They check your Instagram, YouTube Shorts, or TikTok. That's your digital storefront.And if it looks messy, outdated, or full of fake engagement — bye Felicia.Your content is your credibility. And quality = currency. Here's the truth: People don't follow brands, they follow people.If your content doesn't show YOU — your vibe, your voice, your story — it'll flop faster than an unseasoned startup pitch. Logan shares this one strategy, but most entrepreneurs don't even think about it:Sub accounts.Instead of trying to be all things to all people on one page, you create niche-specific accounts tied to your main brand.Why?Test different styles without messing up your main gridHit targeted audiences with laser-focused contentCreate more volume without losing qualityThink of it like this: One brand, multiple entry points.This episode is packed with stories, laughs, and serious strategy.Logan shares how he's helped businesses scale content without burnout and how YOU can use AI + short-form content to dominate your niche.Social media isn't just a “nice to have” anymore — it's a business necessity.And if you play it right?It's a lead gen machine, brand builder, and growth engine all in one.So don't just post and hope.Build a strategy. Use your voice. Leverage AI. Focus on quality.And let your social media work for your business, not the other way around.In this episode, we cover:00:00 Introduction to Social Media Mastery02:53 The Importance of Personality in Content05:55 The Sub Account Strategy for Growth09:03 Scaling Content Creation Effectively11:54 Leveraging AI in Content Creation15:00 Navigating Social Media Algorithms17:57 Practical Tips for Social Media Success20:41 The Power of Viral Content23:35 Leveraging AI for Business Growth32:02 Navigating the Challenges of Fake FollowersWhat does happy Hustlin mean to you? Forrest says it means to truly love what I do. Like I love to work. And so if I didn't love it, I wouldn't work all the time, but it's what I love. And there's a lot of, there's not much else that I would rather do. and it's because of that purpose and that enjoyment aspect. And I find myself extremely lucky for that to be the case. If you don't love what you do.Connect with Loganhttps://www.facebook.com/mediascalingofficial/https://www.instagram.com/loganforsyth/https://www.youtube.com/@media_scalinghttps://www.linkedin.com/company/media-scaling/Find Logan on this website: mediascaling.com Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)Episode Sponsors: Magnesium Breakthrough from BiOptimizers - If you've been feeling off lately (hello sleepless nights, mood swings, or digestion issues), it could be your body waving a magnesium deficiency red flag.

Nick Reed is the founder of Neem London, a men's fashion brand focused on making climate-conscious clothing. He also has a phenomenal background in men's fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m. He spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via its Shopify store & London shop. They now are doing £400-£500,000 a year. Hit PLAY to hear:

Colin McIntosh, founder and CEO of Sheets and Giggles, discussed his journey from being laid off in 2017 to launching a sustainable bedding brand in 2018. Sheets and Giggles, which uses eucalyptus fabric, achieved its first million-dollar month in November 2020. Colin also shared his side project, Sheets Resume, which helps people with resume reviews and AI-driven advice. He emphasized the importance of customer experience, humor, and personalized interactions in retention. Colin highlighted the challenges of forecasting demand and the success of sponsoring content he personally enjoys to drive acquisition.Episode Timestamps:Introduction and Background of Colin McIntosh 0:00Mariah Parsons introduces Colin McIntosh, founder and CEO of Sheets and Giggles, a bed sheets company.Colin mentions his side project, Sheets Resume, which helps with resume reviews and hiring.Colin describes Sheets and Giggles as a brand that has evolved from SpongeBob memes to COVID-19 recovery resources.Colin shares his journey of founding Sheets and Giggles three weeks after being laid off from his previous company.Sheets and Giggles: Early Success and Impact 1:23Colin explains the origins of Sheets and Giggles, including the first shipment of eucalyptus bedding in October 2018.He highlights the company's first million-dollar month in November 2020, two years after the first shipment.Colin mentions appearances on Good Morning America and the company's charitable contributions.He discusses the evolution of Sheets Resume, starting from free resume reviews on Reddit to a more structured AI-based service.Challenges and Strategies in Resume Reviews 2:56Colin shares his experience as a recruiter and the emotional impact of resume reviews.He explains the importance of optimizing resumes for human screeners, who are often harsh and quick in their judgments.Colin describes the development of Sheets Resume, including the use of AI to automate his best advice.He emphasizes the personal relationships he has built with his crowdfunding customers and the importance of creating brand ambassadors.Founding Story and Initial Marketing 7:28Colin recounts his inspiration for starting Sheets and Giggles, including watching the movie "War Dogs" and a conversation with his ex-girlfriend.He shares his process of brainstorming funny names for his business and choosing "Sheets and Giggles."Colin discusses the initial marketing strategies, including Facebook and Instagram ads and the importance of copywriting.He highlights the impact of the pandemic on e-commerce and the shift towards email marketing and SMS.Acquisition and Customer Retention Strategies 10:30Colin explains the three main reasons for using pre-orders: securing funds, proving traction, and building a community of brand ambassadors.He discusses the evolution of acquisition channels, from Facebook and Instagram to TikTok and YouTube Shorts.Colin emphasizes the importance of sponsoring content he personally enjoys, such as podcasts and YouTube channels.He shares insights on the challenges of forecasting inventory and managing customer expectations during supply chain disruptions.Product Development and Customer Experience 14:57Colin outlines the product development strategy for Sheets and Giggles, including the addition of complementary products like duvet covers and pillows.He discusses the importance of creating value on the product roadmap to increase customer lifetime value (LTV).Colin shares his approach to customer experience, focusing on creating dopamine-inducing interactions through humor and personalized touches.He emphasizes the role of good customer care in securing repeat sales and building long-term customer relationships.

Send us a textLast week, the news was dominated by movie-related stories. So this week we talk about flicks. Including:• Star Wars Celebration in Japan and new Star Wars announcements• Andor Season 2 reactions • Upcoming Pee-wee Herman documentary "Pee-wee As Himself"• New Predator movie "Predators: Badlands"• Summer 2025 movie preview highlights (Thunderbolts, Friendship, Karate Kid: Legends, Jurassic World: Rebirth)• Toys R Us movie announcement and skepticism about the concept• Burgess Meredith's Penguin quack origin story from Batman '66• Star Wars news: Ahsoka Season 2, Maul animated series, Mandalorian & Grogu movie coming "Did You Hear About This?" breaks down unusual pop culture topics and news stories that might be new to you. Enjoy learning useless stuff? Welcome home. Please subscribe, like, and review us — we always need support to grow in this algorithmic world. If you don't, we'll find you.Do you know someone who would like our show? Please share. It's the only way a show like ours grows. We aren't afraid to beg. Visit us at didyouhearaboutthis.show

Feeling stuck with YouTube Shorts? Wondering how podcasters can use them to explode their reach—without burning out?In this episode of Feed Your Brand, Tom Hazzard and Tracy Hazzard are joined by returning guest and YouTube expert Fran Asaro, founder of the Senior Tuber Community and president of Thrive Anyway. Together, they dive into the world of YouTube Shorts and how podcasters can use bite-sized content to spark big results. From mastering frequency to strategic hooks and smart cross-promotion, Fran shares real-world tactics that help creators grow their audience, boost engagement, and keep content creation sustainable. Whether you're new to YouTube or looking to make your shorts work harder for you, this episode is packed with actionable advice you won't want to miss.

YouTube Shorts Posting for Podcasters: Find the sweet spot to get more views, grow your audience, and avoid burnoutYouTube Shorts is a fast-paced world with short attention spans. Podcast creators are always wondering how much podcast content is enough, so how many promotional YouTube Shorts is the logical follow-up question. Posting too little means you might not attract or keep enough viewers, but posting too much can also lead to people getting tired of your content quickly. And it can lead to burnout for you too! So, what's the right amount? Dive into how often you should post YouTube Shorts and find that sweet spot that gets the most views and engagement to your podcast, keeps your audience engaged, and keeps you from content creation overload!Join us live this Wednesday at noon PT with special guest, YouTube growth expert, Fran Asaro, to find out how many YouTube Shorts you should be posting to promote your podcast!

Next in Media spoke with George Karalexis, Co-Founder & CEO of TEN2 Media and his partner and COO Donna Budica, about the company's focus on helping artists think - and make money - like digital creators.

Brooke and Tyler invite Tik Tok and Instagram content creator @that.cosmere.chick to discuss the current state of the apps, a Wind and Truth mini-mid-game, and the variance in creating short-form versus long-form content. Malinda ends with an absolute tour de force, TED talk-worthy explanation of how apps like Tik Tok, Reels, and Shorts encourage content creation to reflect their various algorithms. #AlmostAllSpoilers: Malinda was about halfway through Wind and Truth at the time of recording so we only discuss content up until that point in the story. Follow that.cosmere.chick on socials: Tik Tok (https://www.tiktok.com/@that.cosmere.chick?lang=en) Instagram (https://www.instagram.com/That.Cosmere.Chick/) Youtube (https://www.youtube.com/@ThatCosmereChick) Full Linktree (https://linktr.ee/that.cosmere.chick) Support this podcast by becoming a Patron on Patreon (https://www.patreon.com/CosmereConversations) Original music by David Gruwier (https://twitter.com/DGruwier). "Radiant" (https://www.youtube.com/watch?v=A5CFAZUv4C0) by David Gruwier.

Why are short-form videos so essential for modern law firms?In today's rapidly digitalizing world, law firms are presented with the challenge of adapting their marketing strategies to keep up with evolving trends. Among these trends, short-form videos have emerged as a powerful tool not just for engaging potential clients but also for nurturing relationships with existing and past clients. But what makes short-form videos so crucial in the context of digital marketing, particularly for law firms?Short-form videos, popularized by platforms like TikTok, Instagram Reels, and YouTube Shorts, are captivating due to their brevity and ability to convey valuable information quickly. Anthony Pritchard and Paritosh Pareek, co-founders of WP Sprints, suggest that crafting videos for a specific audience member adds value and relatability.Short-form videos are not just a fleeting trend; they are becoming a cornerstone of modern marketing strategies, offering an avenue for law firms to connect deeply with their clients. By focusing on audience needs, maintaining consistent engagement, and leveraging video for both education and promotion, law firms can transform their digital presence and profoundly impact their client relationships.Angelo gives listeners actionable tips on:00:00 Introduction 01:06 The Power of Short Form Video01:52 The Evolution of Vertical Videos03:25 Creating Effective Marketing Videos07:16 SEO and Video Marketing12:11 Using Video for Lead Generation20:23 Nurturing Clients with Video22:53 Book Review: The Power of Bad28:04 Actionable Tips for Video Marketing32:45 Conclusion and Final ThoughtsResources mentioned in this episode:The Power of BadConnect with Anthony and Paritosh here:Facebook: https://www.facebook.com/WPSprints.QuickFixInstagram: https://www.instagram.com/wpsprints/X: https://x.com/NewVideoAnthonyLinkedIn: https://www.linkedin.com/in/anthonyprichard5280/ http://wpsprints.comConnect with meInstagramPinterestFacebookTwitterKarin on TwitterKarin on LinkedInConroy Creative Counsel on Facebookhttps://conroycreativecounsel.com

SocialChain strategy and innovation director Gareth Harrison joins Mil to unpack this month's Social in Six updates. This time, that's an update on TikTok's ban in the US, which has been extended again; a handful of updates from Meta to improve social SEO and make creator partnerships easier; and LinkedIn's new Trends page that curates videos based on trending workplace topics. Elsewhere, Snapchat has launched a new ad format in Sponsored AI Lenses, while YouTube Shorts has changed the way it measures views.   Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.    

Elevate your podcasting game with Riverside.fm's studio-quality recordings, lightning-fast editing, and enhanced streaming capabilities—try it today! Get 15% off with discount code Podtastic  Riverside.Fm  YouTube Shorts are getting millions of views… but does that actually help your podcast grow? In this episode, I break down the surprising truth behind going viral on YouTube—and why it didn't move the needle for my podcast downloads. With over 3 million views and two Shorts hitting 1 million+ each, you'd expect some kind of boost in podcast listeners, right? Yeah… not so much. We'll unpack: The growing confusion between YouTube videos and actual podcasts Why visibility doesn't equal engagement How platforms like YouTube, Spotify, and Apple are changing what "podcast" means The pros and cons of leaning into video-first content as a podcaster Why audio-first storytelling still matters (a lot!) Tips to make sure your content format fits your audience, not just the trend Whether you're experimenting with Shorts, full-length interviews, or staying true to RSS audio, this episode gives a reality check on what really helps grow a loyal audience. Spoiler: It's not just about flashy numbers—it's about meaningful connection.

In this week's episode, we take a look at marketing for writers, and discuss how it can both benefit and hinder writers. This coupon code will get you 50% off the audiobook of Dragonskull: Fury of the Barbarians, Book #5 in the Dragonskull series (as excellently narrated by Brad Wills), at my Payhip store: BARBARIAN50 The coupon code is valid through May 2, 2025. So if you need a new audiobook for spring, we've got you covered! TRANSCRIPT 00:00:00 Introduction and Writing Updates   Hello, everyone. Welcome to Episode 247 of The Pulp Writer Show. My name is Jonathan Moeller. Today is April 11th, 2025, and today we are looking at marketing challenges for writers.   First, let's start with Coupon of the Week. This week's coupon code will get you 50% off the audiobook of Dragonskull: Fury of the Barbarians, Book Five in the Dragonskull series (as excellent narrated by Brad Wills) at my Payhip store. That code is BARBARIAN50. We will have the coupon code in the show notes along with links to the store. This coupon code is valid through May 2, 2025, so if you need a new audiobook for spring, we've got you covered.   Now let's have an update on my current writing and audiobook projects. I am done with the rough draft of Shield of Battle and its accompanying short story, Raven's Hunt. I am currently editing them and making good progress on that. The book should come out either right before or right after Easter, with right after being the more likely option the way it looks right now. I'm also 14,000 words into Ghost in the Corruption, which will be my main project once Shield of Battle comes out. Audio recording is still underway for Shield of Deception and Ghost in the Assembly. So more updates on that to come. So that's where I'm at with my current writing projects.   00:01:17 Question of the Week   And now let's take a look at Question of the Week. Question of the Week is intended to inspire enjoyable discussions of interesting topics. This week's question, what is the best TV show you started watching in 2025 (if any)? No wrong answers, obviously.   Justin says: Television shows? The TV in my house is used for video games and movies. It has been 18 years since I watched any TV shows. Surabhi says: Nowadays the only non-Marvel series I watch are animes like Doraemon and Shinchan XD.   Perry says: I never watched a lot of TV but I do catch the odd European football or hockey game. That said, I'm enjoying The Wheel of Time.   Sam says: Clarkson's Farm. He might be a love him/hate him chap, but he certainly does make for entertaining shows. It also shows just how fickle the farming industry can be and shines a much needed light on the issues they face.   I would like to second Sam's recommendation of Clarkson's Farm. It's definitely well worth watching if you have access to Amazon Prime. Bonnie says:  I'm totally out of the loop. Haven't really watched any TV since I binged Avengers and Star War when home with Covid in 2021. I read during downtime.   Andrew says: Tracker is okay. Matlock is good, well-written. I want to like Watson, but have given up. Dark Winds is excellent. 1923 got so dark, I quit. Landman started great, got worse when wife character entered the picture. Re-watching Lonesome Dove. Love it.   David says: The Blacklist.   Michael says: No particular series as I don't really watch much on TV, but a shout out to the Japanese NHK World Channel, which is essentially their international service in English available to watch live on their website, at least in my country or via their app. There's so much good content on there, really interesting documentaries, news features, Japanese shows, and of course the highlights of the Sumo tournaments.   Larry says: Starting The Outpost.   John says: My brother has recommended Wolf Hall. My most anticipated series is Andor. I think of what I watched this year thus far my guilty pleasure was Reacher, most emotional was 1923, most cerebral has been Severance, and funniest has been The Residence. No favorite standout yet.   Juana says: Tracker.   William says: Poker Face was enjoyable.   For myself, I think it would be Wolf Hall: The Mirror and the Light about the downfall of Thomas Cromwell in the court of Henry VIII. I'll have more to say about that later in my Winter/Spring 2025 Movie Roundup post in a few weeks.   00:03:29 Main Topic: Marketing   Now let's move on to our main topic, writing adjacent activities: marketing. This is part of my podcast series about what I call writing adjacent activities. What do I mean by this? I'm talking about the tasks that seem like they're part of the writing process but really belong in a different category. These tasks are important, don't get me wrong, but they can also be a pitfall if you spend too much time on them or don't use that time correctly. In this series, we are focusing on a few of these tasks and how they can benefit or hinder your writing process, even though they seem like good uses of time and may in fact be beneficial. In this episode, we will talk about marketing. For the self-published author, it is an absolutely essential thing to do. Even traditionally published authors are becoming involved in their marketing or hiring marketing firms apart from their publishers to help with that work. Even important tasks can still take time away from the most important one, writing.   First, how does marketing work for writers in the first place? Even as traditional advertising and print media like newspapers and periodicals has all disappeared by 2025, there are still many, many ways to advertise a book. Here are some examples:   Social media and I don't mean ads, I mean posting content about your book or engaging readers on social media about your book. It's become increasingly common in this age of a video-based social media like TikTok, YouTube Shorts, and Instagram Reels for authors to post short clips about them interacting with their book or doing things with their book and so forth. And that is, I think, a distinct category from ads.   Ads of course are another type of marketing such as Amazon Ads, Facebook, BookBub, etc.   An email newsletter where you send out an email to your newsletter subscribers when a book comes out   Having an author website   Group promotions where you work together with a group of authors to promote   Doing interviews with podcasts, local media, etc. (though these days podcasts have essentially superseded local media)   Sending out advanced reader copies   Permafree/discounts   I should note that of everything on this list, I've done them all except for advanced reader copies, which I never really bothered to do because I write so fast that it seems to be kind of pointless at that point. Now I got to admit that list seems overwhelming, but you're not going to do them all simultaneously. Most authors pick a few from the list and then focus on them, and then some of them take some work upfront like setting up your author website and then it's less work to maintain it and update it as you go along than it is to set it up to begin with.   For example, making many of my series starters permafree has been an extremely successful strategy for me. For an author who only has two books, that strategy would not be as effective, but if you have a series of nine books then that is a good idea.   So why is it beneficial to market your books? A couple years ago (and I've told this story before, but it bears repeating), I was at a Subway waiting in line to order lunch. The person in front of me was staring at the menu in great confusion. “Does this shop sell submarine sandwiches?”, she finally asked the sandwich artist. Even with 40,000 locations worldwide and millions of dollars in advertising each year, this person was completely unaware of Subway's offerings.   This moment made me realize that marketing must be constant even for big legacy brands like Subway or Coca-Cola because there is always someone out there who isn't familiar with what you have to offer them. If multi-billion dollar corporations like Coca-Cola and Subway have people who haven't heard of them, how much more [work is there for] indie authors like us? There is in my opinion, an erroneous sentiment that getting too involved in marketing as an author somehow cheapens your work, devalues your art, or means that you're not as committed to your art. That sentiment is frankly, in my opinion, self-destructive and keeping a lot of people from reaching new readers or keeping existing ones as new books come out.   Marketing is necessary and needs to be ongoing to work. It's important to remember that readers love new books and want to know more about them. Your goal is to just let them know what's available and how to find your work. You're not being annoying by creating an ad or sending out a newsletter when a new book drops. Even if you have loyal readers, it's likely only a very tiny percentage of them are obsessively checking ebook stores daily for your latest publications. Social media and newsletters in particular are effective ways to let people know when the latest content is ready or can help them get excited for an upcoming release. Just as importantly, good marketing can help you find people who are interested in your genre or read authors similar to you.   So marketing is a good thing and it is in fact necessary if you want to have a career as an indie author or sell books in any quantities. However, it can become a pitfall that takes time away from actually writing new books. So when can it be a pitfall? There are about five different ways it can become a hindrance to writing.   #1: The most obvious pitfall is that time spent working on marketing is time not spent on writing. Although marketing is an essential part of how writers make income, it's only going to go so far compared to creating new books. This is in fact a decision I've had to make many times where if there's only so many hours in the day, and if I have an hour and I have to choose an hour spent fiddling with ads to try and optimize them to sell old books or to focus on writing new books, very often I have decided to focus on writing new books. Or if I have ads that are underperforming, I just shut them off and don't think about them until I have a free moment when the current book is done because writing the latest book is where my attention and priority should be. #2: The second pitfall is that spending too much time on social media or various forums like Reddit can also skew your perspective and give you an unreal view of the preferences of your readership. You'll likely only engage with a small percentage of your readers online. Just because they're reaching out to you or sharing their opinions online doesn't mean that their opinion matches the rest of your readership. An example of this is when Warner Brothers thought there was a massive demand for the Snyder Cut of the Justice League movie based on an online fan campaign and spent a very large amount of money for the recut of the movie, only for it to have a fairly modest audience that didn't recoup the cost. Later it came out that much of the Twitter campaign for the recut were bot accounts, people with multiple social media accounts, or people that ultimately pirated the movie instead of getting an HBO subscription to watch it when it finally became available on streaming. The Internet is a very useful tool, but it's best to take it with a grain of salt and remember that that just because one person is saying something on the Internet doesn't mean there are ten or even a hundred silent people who share their views. As with the example with the Justice League movie, large businesses have run into that trouble where they assume just because a particular audience segment is very loud on social media, therefore it must be a large segment when in fact it turns out to be just a very loud minority that ultimately isn't going to have much buying power. So that is something to keep in mind when you examine [social media], that opinions expressed online may not necessarily reflect reality.   #3: There is also the temptation to get so lost in thinking of how a book will be marketed, that when you write it, you don't try to write a book that is authentic to you or your readers. Trying to piece together a book based on the latest tropes or sales trends will likely mean that by the time the book is ready, social media will have moved onto another one. Writing to market is a form of marketing that sometimes works, but often results in something that feels formulaic or doesn't match your writing style. You can't always tell if the author hated the book when they were writing it, but sometimes you can. And it's sometimes very obvious to tell if an author wrote a book not because he or she enjoyed writing it but because they thought it would sell. And I think deep down, you really have to enjoy the genre you're writing in, which is why many frustrated mystery, fantasy, and science fiction authors saw how well romance doing and so decided to try writing romance only to deep down they didn't enjoy reading romance and so they didn't write a romance book that anyone would enjoy reading. So that is the potential risk of that temptation.   #4: Another pitfall is the urge to market your way out of a book that isn't connecting with readers. If a book doesn't meet reader expectations, no amount of marketing is going to significantly change that. Sometimes it's best to cut your losses with a book or series if it's not performing the way that you expect instead of throwing even more money marketing at it. I'm afraid I have a very recent example for my own life in the form of these Stealth and Spells Online series.   I think the problem with that series is I fundamentally misread what the LitRPG audience wants. Stealth and Spells Online is about a virtual reality game, but what the LitRPG audience really seems to want these days is either Portal Isekai or System Apocalypse Fantasy, which Stealth and Spells Online most definitely isn't. I told the narrator that I intended to write a LitRPG, but what I ended up with was a science fiction espionage thriller with LitRPG elements. So that, as you might expect, has been very hard to market and very hard to turn a profit while marketing it. So what I decided to do was I originally planned for seven or eight books in the series, but I'm going to cut it down to three and wrap up the story in hopefully a satisfying way with book number three this summer. That is a lived experience example of a changing course when some marketing doesn't work.   #5: There can be a feeling that you're missing out if you're not trying a marketing strategy that worked for someone else, so you'll end up stretching yourself thin by trying everything, stretching your marketing time across social media, newsletters, video content, posting the spaces like Goodreads, assembling a launch team, sending out advanced reader copies, going on podcasts, doing interviews with local media, and doing guest blog posts simply is not sustainable. There is a potential value in doing a short-term marketing sprint like that where you do all the things for a few days, but doing that all the time is not a good idea. As we mentioned earlier, it can take away time that should be spent writing. So really the best marketing course is to pick a few tactics that you enjoy and are comfortable using and then do those most of the time and save everything else for special occasions or if an opportunity comes up. For myself, I mostly focus on setting first in series permafree and doing various ad campaigns on Facebook, Amazon, and BookBub. I tend to stay away from TikTok and video marketing and some of the more time intensive things. I prefer things like permafree or various CPC ads where I can set it up and let it run and then check on it every few days to make sure it's working or not spending too much. So how can you balance time spent on marketing with making progress with your writing? The best way to market your old books is to publish a new one. Algorithms on online stores like Amazon and all the others reward fresh books and readers have short memories, so taking years between series risks them forgetting you.   Finishing a series in a timely fashion is crucial now many readers, especially in Epic Fantasy (for a variety of reasons), will only start series that are already completed, having been burned by series that were left unfinished. Having a polished product should also precede your marketing efforts. If your cover looks bad, your money would be better spent on getting a professional looking cover instead of more Facebook ads. Taking the time to make a good cover and good ad copy for your ads is also important before you spend money on marketing. For marketing, it will save you time and money to map out your goals for it each year just like you map out a set of goals for what you'll publish each year. Having a clear set of goals will keep you from trying every new thing that you hear about just because it worked for someone else. It's also wise to be honest with yourself about your strengths when considering how you spend your marketing time. If you hate TikTok, forcing yourself to make videos there isn't going to lead to compelling content that would make people want to buy your book. The authors who have had success with TikTok had that because they were able to genuinely connect with an audience there, not just because they threw a book trailer on the platform and hoped for the best. As with many writing adjacent activities, it is best to have a set block of time to work on marketing and to plan even the time spent checking ads and responding to social media comments so it doesn't take over your writing time. Just like having a plan for each year with some larger goals is a good idea, having a daily or weekly set of goals for marketing can help keep you focused.   In conclusion, the true pitfall of any writing adjacent activity is they need to be kept adjacent to the actual production of new writing. All the tasks we covered in the series are important, but writing should always be the priority if you are a writer.   So that's it for this week. Thank you for listening to The Pulp Writer Show. I hope you found the show useful. A reminder that you can listen to all the back episodes on https://thepulpwritershow.com. If you enjoyed the podcast, please leave your review on your podcasting platform of choice. Stay safe and stay healthy and see you all next week.

In this episode we sit down with Tempe-based comedian and disability coach, Phillip Bramwell. With a sharp wit and unstoppable spirit, Phillip shares how he's using comedy and lived experience with cerebral palsy to change the way pediatric medical professionals approach patient care. From the stage to the classroom, Phillip is not only making people laugh—he's teaching valuable lessons on empathy, communication, and inclusion. As a speaker, coach, and performer, he's creating safe spaces for important conversations, while proving that humor can be a powerful tool for change.Resources MentionedConnect with Phillip: Instagram: @phillipbramwellcoach and Email: phillipbramwellcoach@gmail.comCheck out Philip's YouTube Shorts: https://www.youtube.com/@phillipbramwellcoach/shortsYouTube: Finding Arizona PodcastFacebook: facebook.com/findingarizonapodcastWebsite: findingarizonapodcast.comLinkedIn: linkedin.com/findingarizonapodcastTwitter: twitter.com/findingarizonaConnect with the Finding Arizona Podcast: Ready to start your own podcast? The Found-House powered by The Finding Arizona Podcast is your best find!SPONSORS:Earth Based Body: Get 20% off your first online purchase at earthbasedbody.com/discount/FINDINGARIZONA.Oura Ring: Enjoy $40 off your purchase using our link: ouraring.com.SeatGeek: Get a $20 discount on your tickets with code FINDINGARIZONA at seatgeek.com.

Send us a textRecorded live at Shack15 in San Francisco, this episode of Creator Economy Live brings the heat with our very special guest, Marina Mogilko — co-founder of LinguaTrip.com and the creator behind Linguamarina and Silicon Valley Girl, with a combined digital audience of over 17 million.Hosts Keith Bendes and Brendan Gahan catch up on the latest news in the creator space — including the looming TikTok ban, new YouTube Shorts updates, and why Gen Z is leaning harder into creator content than traditional media.Then we dive deep with Marina:- How she built not one, but three 7-figure YouTube channels- Her journey from immigrant entrepreneur to edtech founder- Why Slow Ventures bet on her—and how she's now betting on herself again with a new snack brand for kids- Plus, her current revenue mix and what she sees coming nextStick around for our Creator & Brand of the Week segment, shoutouts to Will Smith's creator collab marathon and Saratoga Water's viral moment, and a nod to political creator-turned-candidate Kat Abughazaleh.Don't forget to subscribe and check the bio for links to our Creator Economy Insider newsletter and details on the next Creator Economy Live event in Vegas!

This week, it's all about the Nintendo Switch 2! Except for when it isn't. Marques, Andrew, and David first start off by recapping some of their favorite April Fools' jokes before discussing what it means that YouTube is changing how it counts views for YouTube Shorts. Then they talk about people using ChatGPT 4o to Studio Ghibli-fy themselves before finally getting into everything Nintendo Switch 2. There's a lot to go over but it's a fun one! Enjoy! Links: TechCrunch - YouTube is changing what a view is MKBHD - Nintendo Switch 2 Impressions Music provided by Epidemic Sound Shop the merch: https://shop.mkbhd.com Socials: Waveform: https://www.threads.net/@waveformpodcast Marques: https://www.threads.net/@mkbhd Andrew: https://www.threads.net/@andrew_manganelli David: https://www.threads.net/@davidimel Adam: https://www.threads.net/@parmesanpapi17 Ellis: https://twitter.com/EllisRovin TikTok: https://www.tiktok.com/@waveformpodcast Join the Discord: https://discord.gg/mkbhd Music by 20syl: https://bit.ly/2S53xlC Waveform is part of the Vox Media Podcast Network. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Al parecer Youtube quiere beneficiarse de la situación ambigua de TikTok y el posible bloqueo del 5 de abril en Estados Unidos, y lanza funciones para editar videos en los Shorts, ademas; Apple pierde 250.000 millones de dólares en valor de mercado mientras los aranceles hunden las acciones tecnológicas; Un error de iOS 18.4 provoca que las aplicaciones eliminadas reaparezcan en algunos iPhones y como todos los días les solicitamos sus comentarios. Mozilla Thunderbird y su cliente web de código abierto para competir con Gmail https://liliputing.com/thunderbird-plans-to-launch-open-source-alternatives-to-gmail-google-calendar-and-office-365/ YouTube Shorts y sus nuevas herramientas de creación al estilo TikTok https://techcrunch.com/2025/04/03/youtube-shorts-takes-on-tiktok-with-new-creation-tools/ Apple pierde 250.000 millones de dólares en valor de mercado mientras los aranceles hunden las acciones tecnológicas https://techcrunch.com/2025/04/03/apple-loses-250b-market-value-as-tariffs-tank-tech-stocks/ Los usuarios de ChatGPT han generado más de 700 millones de imágenes desde la semana pasada https://x.com/bradlightcap/status/1907810330018726042 Un error de iOS 18.4 provoca que las aplicaciones eliminadas reaparezcan en algunos iPhones https://www.gizchina.com/2025/04/03/ios-18-4-bug-causes-deleted-apps-to-reappear-on-some-iphones/ Se filtran las especificaciones del HTC Wildfire E7 https://www.gizmochina.com/2025/04/02/htc-wildfire-e7-exclusive-specs-leak/ Video del día en las redes https://www.instagram.com/reel/DIAgLJsvY2k/ ESPERAMOS TUS COMENTARIOS...

The TikTok ban could be a massive disruption—are your clients ready for the fallout? In this video, we're tackling the BIG question: how will your PhotographyBusiness or VideographyBusiness adapt if TikTok disappears? Don't wait for disaster—prepare NOW to turn this shakeup into a chance to revolutionize your business and boost profitable entrepreneurship. Here's what you'll learn: - **How a TikTok ban could impact your clients' brand visibility and ad strategies** - **Essential steps to diversify content strategies and protect their audience reach** - **Cutting-edge tips for repurposing TikTok videos for platforms like Instagram Reels, YouTube Shorts, and Pinterest** - **Why focusing on owned platforms like websites and email lists is your clients' ultimate safety net** - **How YOU can position yourself as the go-to expert for content adaptation and strategy** This isn't just about survival—it's about creating opportunities to thrive as a content creator. Whether you're deep into content creation or just starting to turn your passion into profit, this video delivers practical, actionable strategies to keep your clients ahead of the game.

Épisode 1290 : Youpi, c'est lundi et l'actu social media va vous étonner ! (Surtout les nouvelles vues à 0 seconde de Youtube)Instagram permet de lire les Reels en accéléré (jusqu'à 2x)On connaissait déjà ça sur les plateformes de Podcast, de musique, sur netflix, sur YouTube même et ça a déjà débarqué sur Instagram !Instagram vient de déployer une nouvelle fonctionnalité permettant aux utilisateurs d'accélérer la lecture des Reels, avec des vitesses allant jusqu'à 2x. Cette nouveauté s'inscrit dans une tendance globale : les plateformes sociales cherchent à s'adapter aux nouveaux comportements de consommation de contenu, marqués par une attention de plus en plus fragmentée.TikTok Shop débarque en France, Allemagne et Italie : le social commerce s'accélèreOn y est, TikTok Shop est censé apparaître aujourd'hui !Je crois que si ça arrive vraiment je vais acheter un truc pour tester !Alors surtout si vous écoutez ce podcast et que vous voyez un shop TikTok envoyez le lien à Supernatifs !Les 3 pays qui doivent être lancés en simultané sont la France, l'Allemagne et l'Italie. En France, TikTok a a commencé à nouer des partenariats majeurs avec des enseignes locales pour crédibiliser l'approche comme Carrefour , qui va intégrer ses produits à TikTok Shop. L'enseigne était déjà bien présente sur TikTok et y a mené plusieurs campagnes mais là on passe au shop !Sont aussi dans la course cabaïa et Izipizi Facebook relance un onglet “Amis” pour recentrer sur les connexions personnellesFacebook tente un retour aux sources. Alors que la plateforme est perçue comme surchargée d'algorithmes, de contenus de pages ou de vidéos virales, Meta vient d'annoncer le retour d'un flux "Friends Only", accessible depuis un nouvel onglet. Ce feed ne montre que les publications de vos amis, dans l'ordre chronologique, sans contenu recommandé par l'algorithme.Ça ressemble aux grosses innovations annoncées sur Instagram il y a plus d'un an puis sur TikTok Instagram fait le ménage et supprime les content notesInstagram vient d'annoncer la suppression d'une fonctionnalité discrète mais récente : la possibilité d'ajouter des "notes" aux publications dans le feed et aux Reels.La fonctionnalité avait été lancée en juillet dernier. Objectif : rendre l'appli plus sociale, plus fun, et capter l'attention des jeunes. Inspirée des petits statuts dans les DM, elle permettait d'ajouter une courte phrase flottante au-dessus d'un post.——Nouvelle méthode de calcul des vues sur YouTube ShortsÀ partir d'aujourd'hui, YouTube change les règles du jeu.La plateforme modifie sa manière de comptabiliser les vues sur les vidéos Shorts.Désormais, une vue sera comptée dès qu'un Short commence à être affiché ou redémarré à l'écran.En gros :Ton Short apparaît à l'écran, bim, t'as une vue.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Today, Josh is joined by special guest cohost Drew Baldwin, Josh's partner in crime at Tubefilter. After 17 years, we finally got him on the show! On the show itself, first: YouTube changes up the definition of what a view is, as content consumption preferences continue to move away from legacy media. Elsewhere: Good Good Golf gets great money, a TikToker is running for office, and the most outrageous sigma grindset maybe parody video we've ever seen, featuring Saratoga Water. Dive in! Here's more detail on what we covered today:YouTube is making Shorts views go up - TubefilterSeniors are watching twice as much YouTube on TVs as they were a year ago - TubefilterYouTube sets viewership record beating out Netflix, Prime Video & Disney+ - Dexerto2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainmentPeyton Manning Joins $45 Million Fundraising for Good Good Golf - BloombergGood Good just got $45 million to grow its YouTube golf empire - TubefilterInfluencers are shaking up politics by winning elections. A progressive TikToker wants to be next. - Tubefilter'We Are in an Emergency': Progressive TikTok Star Launches Bid to Unseat Old-Guard DemNo, Ashton Hall isn't sponsored by Saratoga Water. But soon he might be. - TubefilterViral morning routine creator Ashton Hall doesn't care about people copying his content - Dexerto Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

This week: Meta's new ad placement you're going to hate. Global ad spend is on track to drop nearly $20 billion as economic pressures rise. How to get more YouTube Shorts views with zero extra effort. Plus, the perfect ad length for peak impact..

Thanks for tuning in! After this episode we will be taking a hiatus and will be back again in the late spring. Be sure to catch up on old episodes in the meantime! This week we're talking about the Severance season finale, March Madness, Puma's new running ad, Tower 28's YouTube Shorts series, and more!More from us:Mitzi Payne @mmmitzi Mike Payne @mmmiiikeTimestamps: 02:00 – Spoiler alert! Thoughts on the season finale of Severance. 10:00 – March Madness continues. Also, realizing we aren't 20 anymore. 19:00 – Do we need a consolation bracket?21:15 – Big Thing 1: Tower 28 launched a cool scripted series on YouTube Shorts. 28:00 – Mitzi is loving Puma's running ad.31:00 – Thing 2: Disney appoints Bobby Kim as VP of Creative. Is Downtown Disney about to be lit?37:00 – Thing 3: TikTok has declared March 2025 as the start of The Great Meme Depression. What is going on? And why are we reporting on this?Show notes:The SCAN

As part of an ongoing series focused on the YouTube Ecosystem (sponsored by VuePlanner) Next in Media spoke with Josh Stanley and Myra Dallas, founders of the startup Coaxial Collective and Adam Van Der Grift, better known on YouTube as the home improvement guru Haxman.  The group talked about the need in the YouTube ad market for specialty firms focused on genres like home improvement, and how mid level creators can execute brand deals without alienating their users.Takeaways:Bridging the Creator-Brand Gap – Many brands still don't fully understand creators, and vice versa. Coaxial Collective aims to fix that by helping brands and YouTube creators connect more effectively.YouTube's Unique Space – Unlike Instagram and TikTok, YouTube is centered on long-form content, allowing for deeper relationships with audiences rather than just quick-hit influencer marketing.The Shift to TV Screens

What's Been Happening? March has been a whirlwind! We've been cranking out Youtube Shorts, keeping the content flowing and engaging. The excitement of March Madness had us glued to the screen, especially keeping a close eye on the University of Houston's run. To unwind, we've been indulging in some seriously strong bourbon, savoring those rich, complex flavors. On the green, we participated in a golf tournament, testing our skills and enjoying the competitive spirit. Back at home, we've been battling some front yard struggles, those never-ending landscaping challenges! Of course, no month is complete without a few leisurely brunches, and finally, the coveted SFTH Fantasy Football trophy has been awarded, marking the end of another thrilling season. News Highlights   The news cycle has been intense. A woman is facing serious prison time for performing illegal abortions, a stark reminder of the ongoing debates surrounding reproductive rights. An Alaskan Airlines worker was terminated for twerking, sparking discussions about workplace conduct and social media. Southwest Airlines announced they're eliminating free luggage, a move sure to impact travelers. Tragically, a Southern University student died from hazing, highlighting the serious dangers of such practices.     Break Time: Lebron's Take In a moment that caught everyone's attention, Lebron James addressed the Stephen A Smith, offering his perspective and insights. F^CKERY/Listener Feedback Our voicemail has been buzzing! Uncle Les dropped some serious "jewels," giving us plenty to think about. We delved into the topic of menopause and its effects, including the often-overlooked issue of dry vagina. The drama continued with Jess's ongoing feud with The Breakfast Club, and of course, Kanye West is making headlines just by being "outside." In a shocking development, Sauce Walka and Sayso P were reportedly shot in Memphis, adding a layer of concern to the music scene.     Sources and related content

In this episode of Creatives on Fire, I welcome back one of my favorite returning guests and all-around business genius, KariAnne Wood of Thistlewood Farms. If you're looking for practical, proven strategies to generate income online, this conversation is one you'll want to bookmark. https://creativesonfirepodcast.com/episode188 From blogging and affiliate marketing to YouTube and beyond, KariAnne pulls back the curtain on her 28 revenue streams and shares what's working right now—and how you can get started too. KariAnne's Top 3 Money-Making Strategies That Are Working Right Now When we sat down to reflect on what's driving real results in her business in 2024, KariAnne revealed that three things are bringing in the biggest income: Affiliate Marketing Blogging YouTube Not only are these strategies scalable, but they're platforms where she's found consistent and long-term income opportunities. KariAnne emphasized how blogging and YouTube allow you to “triple dip” with brand sponsorships, ad income, and affiliate links—all from one piece of content. “That ability to take one piece of content and make it last for a long time and make more money from it… is probably one of my favorite ways to make money right now.” —KariAnne Wood The Importance of Growing Your Audience First To monetize effectively, KariAnne stresses the importance of building your audience. Whether it's through blog posts, email, or social media, consistency and authenticity are key. One of her top affiliate tips? Use platforms like ShopMy, Amazon, and LTK strategically—by assigning each a role in your content strategy. Use Amazon for daily lifestyle items Use LTK for home tours and fashion Use ShopMy for curated product features and specific brand partnerships (like Target or Anthropologie) And her biggest advice for beginners: start small and stay consistent. Share just one product per day on each platform. That daily rhythm adds up quickly and helps establish you as a trustworthy source for recommendations. Content Creation Tips from a Pro Blogger KariAnne posts five times a week on her blog using this simple format: Decorating post Story/encouragement post Affiliate product roundup Simple tip or how-to Weekly wrap-up (called Thistlekeeping) For those who can't commit to five blog posts a week, she recommends doing one of each monthly to maintain a balance of inspiration, education, and monetization. KariAnne also offered a brilliant idea for content creation: head to your favorite store, fill your cart with beautiful items, and film yourself pulling each one out in-store to feature on a reel. It's budget-friendly content that performs well and drives affiliate income. Why YouTube Deserves Your Attention While still growing her YouTube channel, KariAnne is investing time and energy into YouTube Shorts. By posting two Shorts per day, she's been able to steadily increase her subscribers and get closer to unlocking more monetization features. Shorts are helping her grow without the pressure of long-form video editing—and she recommends it as a low-barrier entry point for bloggers who want to expand their reach. Want more content like this? Be sure to subscribe to the Creatives on Fire podcast and join us each week as we share simple, actionable strategies for content creators who want to grow their audience—and their income. Until next time, stay creative. strategy. Be sure to check it out below! Links Mentioned in the Episode: KariAnne's Blog: Thistlewood Farms Join Let's Make Money: Check it out here Affiliate Platforms: ShopMy Learn more about how to batch and schedule content with this episode on batching content FUEL Mastermind is HERE Free Guide: Start Your Blog Today You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review") 2025 Content Planner for Content Creators SUBSCRIBE AND REVIEW I am honored to share a new Blogging Creative on Fire each week on the podcast to bring you inspiration, behind-the-scenes secrets, and quality tips. I hope it is truly helpful for you. One of the best ways you can bless me in return is to subscribe to the show and leave a review. By subscribing, you allow each episode to be downloaded straight to your phone which helps the download numbers and ensures you never miss an episode. And when you leave a review, you help show others the value of what we provide! You can GO HERE to subscribe and review (On mobile, scroll down past the episodes to "Ratings & Reviews" section, tap the stars, then scroll down to "Write a Review")

In this episode, Dan breaks down the biggest shifts coming to social media in 2025 and what they mean for your content, business, and growth strategy. From storytelling to platform predictions, this is your roadmap for staying relevant and profitable in a rapidly changing digital landscape.In this episode we discuss:00:00 – Why 2025 will be a make-or-break year for creators01:30 – The rise of storytelling and personal journey content03:50 – Why trust and transparency are the new currency06:30 – Slowing down content: the surprising trend you can't ignore09:30 – “Sit and watch” and listicle formats that boost retention11:10 – Platform diversification and how to build trust across channels14:00 – Algorithm changes and the decline in average views16:00 – How new creators can win in 202518:00 – Using trial reels and second accounts for content testing20:00 – Why ad bandwidth is shrinking and what it means for your offers22:30 – Creating products that people actually trust and want25:30 – Transparency as a competitive advantage27:00 – Platform predictions: LinkedIn, YouTube Shorts, TikTok, X, Threads, and BlueSky36:00 – The return of communities: Facebook Groups, Skool, and why they matter now40:00 – The final word: trust, testing, and turning insights into action----Thanks for listening! Here's what you need to do next

Want to come to our free Centennial World Podcast Network launch event in Sydney? Fill out the form here: https://docs.google.com/forms/d/e/1FAIpQLSdsD14vwolH5LPJtQRbqNDz5qlUxXnHqMU8N7iLCXGYBwzstg/viewform The biggest tech & social media trends on the internet from March 12th, 2025.Timestamps:1:04 Meme drought5:33 TikTok users are planning to flood YouTube Shorts with brain rot9:06 Meta is rolling out community notes Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg Subscribe to our weekly Substack: https://centennialworld.substack.com/ Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/ Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ Sources:https://knowyourmeme.com/memes/march-2025-meme-drought https://knowyourmeme.com/memes/juggtok-slimetok https://knowyourmeme.com/memes/events/youtube-shorts-colonization https://www.theinformation.com/articles/oracle-leading-contender-help-run-tiktok-new-deal https://www.mediamatters.org/google/right-dominates-online-media-ecosystem-seeping-sports-comedy-and-other-supposedly https://www.bloomberg.com/opinion/features/2025-03-18/community-notes-on-x-and-meta-can-t-save-social-media-from-itself https://www.platformer.news/meta-community-notes-launch https://about.fb.com/news/2025/03/testing-begins-community-notes-facebook-instagram-threads/?ref=platformer.news https://www.tiktok.com/@aidanetcetera/video/7481762860326980886 

If you're just copy-pasting your Instagram captions onto TikTok and wondering why your engagement is flatlining, you're doing it wrong! In this episode, we're breaking down exactly how to repurpose content the right way for Instagram Reels, TikTok, and YouTube Shorts—without wasting time or losing engagement.You'll learn: ✅ Why one-size-fits-all content doesn't work across different platforms ✅ How to optimize your videos for Instagram, TikTok, and YouTube Shorts ✅ The biggest repurposing mistakes killing your reach (and how to fix them) ✅ Why TikTok watermarks on Instagram Reels are hurting your views ✅ How to tweak captions, formats, and calls to action for better conversionsIf you're tired of posting the same thing everywhere and getting zero results, this episode is for you. Tune in and learn how to create a content repurposing strategy that actually grows your audience and boosts engagement across all platforms!

Subscriber-only episodeBuilding genuine connections with your audience has never been more challenging due to the chaos of the modern content landscape. This episode dives deep into the evolution of how people consume media, driven by the rise of platforms like TikTok, Instagram, and YouTube Shorts. We unpack the staggering reality that audiences now need to interact with your content an astonishing 15 times before they feel compelled to act. What does this mean for you as a creator or marketer? We explore the significance of trust in this new norm and why simply presenting your message isn't enough anymore. With listeners consuming as much as 7 hours of multi-platform content daily, we emphasize the need to diversify your content strategies while maintaining a human touch. Personal branding takes center stage here. Sharing authentic stories and developing that personal identity can effectively boost your connection with potential customers.As we dissect these themes, we also welcome you to consider attending the Insiders Retreat—a unique opportunity to refine your marketing strategies with collective wisdom and insights. Want to ensure your content resonates amidst all the noise? Listen to the episode for invaluable strategies and engage with us by sharing your thoughts!Apply for Insiders Retreat!

Join host Ed Parcaut on this insightful episode of the Inner Edison Podcast featuring MarK Struczewski, also known as Mr. Productivity. Dive into the world of productivity and podcasting as Ed and MarK share their journeys, challenges, and successes in the podcasting arena. Learn about the importance of knowing your "why" in both business and personal endeavors, and explore how failure can be a stepping stone to success. In this episode, MarK reveals how he got inspired to start his podcast, the decision to use it as a lead magnet, and his thoughts on monetization. He shares valuable insights into his approach to productivity, the impact of health on efficiency, and how companies can inadvertently affect productivity with toxic cultures. MarK's engaging storytelling and practical advice make this episode a must-listen for aspiring podcasters, entrepreneurs, and anyone looking to boost their productivity. Tune in to gain inspiration, learn from real experiences, and discover practical strategies to elevate your personal and professional life. Don't miss this engaging conversation packed with tips and wisdom from two seasoned podcasters. Visit MrProductivity.com to learn more about MarK Struczewski and his work. **Contact Ed Parcaut:** -