Podcast appearances and mentions of Ian Shepherd

In this episode of Working Class Audio, Matt welcomes back mastering engineer and host of The Mastering Show, Ian Shepherd. They dive into the current state of mastering, AI's growing role, work/life balance, and in-the-box vs. out-of-the-box mastering. In This Episode, We Discuss: Companion podcast episode Advances in mastering technology The rise of AI mastering Shift toward releasing singles Impact of social media Mastering now democratized Lower barrier to entry AI lacks human context AI results often bland/generic Humans provide taste and nuance Networking challenges in rural areas Technology removes many practical limits Career hasn't suffered despite changes Facing an empty nest soon Focus on intentional, joyful work Known as the "loudness guy" Links and Show Notes: Ian's 100th episode Ian on WCA #132 Matt's Rant: Building Things Credits: Guest: Ian Shepherd Host/Engineer/Producer: Matt Boudreau WCA Theme Music: Cliff Truesdell The Voice: Chuck Smith

Ian Shepherd is joined by Steve Tancock & Anthony Gibson to chat about the latest batch of Blast games, look ahead to the resumption of the Championship on Sunday, and discover that one of our number is a secret Swiftie...

Ian Shepherd is joined by Peter Wanless and Ben Warren to chat about Somerset Men's perfect start to the Blast Campaign, dissect the proposals for the restructuring of the county schedule, and cross our collective fingers that one of us will still be in a job this time tomorrow...

Ian Shepherd is joined by Peter Wanless, Dan Kingdom, Ben Warren to chat about a fantastic start to the Blast for the Men, marvel at Thomas Rew's incredible catch on Sunday, and special guest Somerset CCC Batting Coach Shane Burger joins us to chat about his coaching career and much more...

Ian Shepherd is joined by Steve Tancock, Dan Kingdom and Anthony Gibson to chat about Somerset's 3rd Championship win on the bounce, look ahead to the Vitality Blast, and try to calculate the ideal stewards per spectator ratio...

Ian Shepherd has 25 years commercial experience at some of the world's leading media companies including Disney, Universal Music and WarnerMedia along with start-up experience as the founder of two leading Creator Economy businesses.He is currently Co-CEO and Co-Founder at Electrify Video Partners. They invest in and scale established YouTube channels, enabling content creators to maximize their full potential. They have access to $85m in funding and have invested into a number of leading channels including Veritasium and Astrum.He also hosts the Business of Creators, a leading podcast for the Creator Economy, featuring creators, managers, investors and unicorn entrepreneurs.He previously founded The Social Store, a pioneering consumer products and events business working in partnership with globally renowned social media stars. As part he launched and sold a successful Amazon FBA business.

Ian Shepherd is joined by Steve Tancock & Dan Kingdom to chat about a second consecutive County Championship win for the men, look ahead to a crucial fixture up at Chester-Le-Street, and wonder if Mr and Mrs Rew might be getting a sternly-worded letter in the post soon...

Ian Shepherd is joined by Steve Tancock, Anthony Gibson and Sophie Luff to chat about Somerset Women's first month as a professional team, look ahead to the resumption of the County Championship on Friday, and celebrate the fact that Matt Henry is finally here !

Ian Shepherd is joined by Ben Warren & Anthony Gibson to chat about Somerset's incredible first County Championship win of the season against Essex, two more victories in the excellent start to the Women's Metro Bank One-Day Cup, and ask.... is there really any point to a bonus point ?

Ian Shepherd is joined by Peter Wanless, Don Topley and Anthony Gibson to chat about the collapse to end all collapses at the Oval, rejoice in Somerset Women plucking victory from the jaws of defeat at Beckenham, and try to work out how on earth Jake Ball helping Durham to victory is a benefit to Somerset......

Ian Shepherd is joined by Dan Kingdom and Anthony Gibson to chat about the draw against Hampshire, look ahead to both the men and women taking on Surrey in the next few days, and take a nostalgic look back to the 90s and the last time Somerset won a CC game at the Oval...

Ian Shepherd is joined by Steve Tancock, Dan Kingdom & Anthony Gibson to chat about the defeat to Sussex, look ahead to another difficult trip to the *Insert Sponsor's Name Here* Bowl, and wonder just what has happened to Somerset's away form over the last few years...

Ian Shepherd is joined by Peter Wanless, Dan Kingdom & Anthony Gibson to celebrate Tom Banton's record-breaking innings against Worcestershire, debate the nature of Taunton surfaces again, and celebrate Craig Overton's refreshing lack of diplomacy on social media...

Ian Shepherd is joined by Dan Kingdom, Ben Warren (eventually !) and Anthony Gibson to chat about the pre-season match against The Glosters, look ahead to the County Championship starting up again on Friday, and take a look at how the Somerset Women's squad is shaping up.

Send me a messageIn this episode of Inside The Mix, mastering engineer Ian Shepherd demystifies loudness metrics and debunks common mastering misconceptions while offering practical advice for producers looking to improve their masters without chasing arbitrary targets. Ian explains the role of LUFS in mastering, why normalization matters, and how focusing on musicality and dynamics leads to better results than simply hitting a loudness target.What You'll Learn: • LUFS measurements explained – momentary, short-term, and integrated loudness • How many LUFS should my master be? Understanding the balance between dynamics and loudness • The truth about LUFS for Spotify – why 83% of users never change loudness normalization settings • What does LUFS stand for? And why it's just one piece of the mastering puzzle • How normalization impacts your music across different streaming platforms • The role of audio normalization in creating a consistent listening experience • Why AI mastering struggles to match the emotional intent of human engineers • Spotify's approach to loudness and what it means for your masters • Internal dynamics – how balancing different sections of your song enhances clarity and impact • The mastering feedback loop – why collaboration between engineers and artists is keyIf you want your music to stand out in today's Spotify-dominated landscape, don't obsess over loudness numbers. Instead, focus on musicality, dynamics, and emotional impact. Test how your tracks sound at normalized streaming levels, and let the music, not the meters, drive your mastering decisions.Links mentioned in this episode:Listen to the Mastering Show PodcastMastering Engineer Reacts to 8 Pro Mixes of the Same SongHigher LUFS - do they REALLY always sound louder?YouTube ruined all my videos - UNLESS you disable this setting...Loudness Penalty: AnalyzePerception AB Support the showBook a FREE 20-minute Producer Potential Discovery Call Follow Marc Matthews' Socials:Instagram | YouTube | Synth Music Mastering Thanks for listening!!

Ian Shepherd is joined by Steve Tancock & Anthony Gibson to chat about the heartbreaking departure of Roelof van der Merwe, Will Smeed's decision to sign an all-formats contract, and have yet another protracted discussion regarding the spare opening spot....

Ian Shepherd is joined by Dan Kingdom, Peter Wanless and Anthony Gibson to celebrate the re-signing of Matt Henry, chat about all the various goings-on at the ground in readiness for the new season, and fret about the perils of venturing too high in the Sky channels in search of some cricket ....

One of the less discussed processes in music production is music mastering. It is all about balancing sounds and applying the last polishes without messing up with the dynamics of the entire output. Bree Noble dives deeper into this process with Ian Shepherd, a mastering engineer, who discusses the importance of mastering when producing albums or creating songs for online streaming. He breaks down its step-by-step process to produce the best sounds without losing its emotional touch. Ian also explains when to use AI tools to do the mastering yourself and when to let a professional do it for you. To learn more about Mastering, go to: https://profitablemusician.com/mastering

One of the less discussed processes in music production is music mastering. It is all about balancing sounds and applying the last polishes without messing up with the dynamics of the entire output. Bree Noble dives deeper into this process with Ian Shepherd, a mastering engineer, who discusses the importance of mastering when producing albums or creating songs for online streaming. He breaks down its step-by-step process to produce the best sounds without losing its emotional touch. Ian also explains when to use AI tools to do the mastering yourself and when to let a professional do it for you.

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Ian Shepherd is joined by Steve Tancock, Dan Kingdom & Anthony Gibson to cast their eye over the fixtures, wonder how they'll cope if Matt Henry turns up at Headingley next year, and cricket writer Stephen Chalke joins us to chat about his new book "One Hell of a Life. Brian Close: Daring, Defiant and Daft".

Ian Shepherd is joined by Dan Kingdom & Anthony Gibson to chat to 150th Anniversary Chair Richard Brice about all the plans for next year's celebrations, and we chat to Club CEO Jamie Cox about all things Somerset CCC and The H*ndred....

Ian Shepherd, Dan Kingdom & Anthony Gibson get together for the final time this season to give their nominations for the coveted 'Golden Apples'

Ian Shepherd is joined by Dan Kingdom, Peter Wanless and Anthony Gibson to chat about the damp loss up at Trent Bridge in the ODC Final, defeat in the final County Championship match against Hampshire, and try to cheer each other up by reminding ourselves that things are pretty good, all things considered....

Ian Shepherd is joined by Dan Kingdom & Anthony Gibson to chat about the defeats at Edgbaston and Old Trafford, hope for a better outcome in the ODC final, and learn why we'll always have more class than that lot from up the road...

Ian Shepherd is joined by Dan Kingdom to chat on the utterly incredible County Championship win over Surrey, look forward to putting ourselves through the wringer again on Finals Day, and reluctantly appoint Don Topley as the new official mascot of Somerset CCC...

Ian Shepherd is joined by Ben Warren & Steve Tancock to chat about the fantastic win over Durham, look ahead to a chocker September starting with the Blast Quarter-Final at Northants, and who will have bragging rights around the Vaughan Christmas Dinner Table this year....

Ian Shepherd is joined by Ben Warren and Anthony Gibson to chat about the weather-affected draw up at Edgbaston, look ahead to another must-win game against Durham, and discuss how unfortunate/hilarious it would be if Essex and Hampshire were deducted points for their tit-for-tat declarations....

Ian Shepherd is a British mastering engineer and MD at Mastering Media Ltd. Over the course of his career he has worked on thousands of CDs, DVDs and Blu-rays for all of the major record labels, TV stations and independents, including several number one singles and award-winning albums. He also runs the popular Production Advice website, and hosts The Mastering Show podcast. He is a fierce critic of the so-called Loudness Wars, and in 2010 founded Dynamic Range Day, an online event intended to raise awareness of the issue. He has developed several acclaimed mastering plugins with MeterPlugs: Perception AB, which received an AudioMedia Gear Of The Year Award; Dynameter which helps users achieve optimal audio dynamics for their music and the Loudness Penalty website, plugin and Studio desktop application.  IN THIS EPISODE, YOU'LL LEARN ABOUT: Common mastering mistakes Why a “one size fits all” method doesn't work in mastering Simplifying your mastering chain Should you factor in loudness during the mixing stage? How to find a good balance of loudness and volume What to focus on in order to create consistency between tracks on an album Keeping perspective and objectivity when mastering your own music What does “translation” really mean? What you need to be listening for Making “one master to rule them all”: How does this account for various listening scenarios (eg. non-normalized streaming and/or clubs)? Dynamics vs. loudness How to know if your tracks have a good dynamic range The problem with aiming for “target levels” To learn more about Ian Shepherd, visit: http://www.productionadvice.co.uk/about http://www.themasteringshow.com For tips on how to improve your mixes, visit https://masteryourmix.com/ Plugins mentioned in this episode: Dynameter - https://meterplugs.idevaffiliate.com/112-3.html Loudness Penalty - https://meterplugs.idevaffiliate.com/112-5.html Perception AB - https://meterplugs.idevaffiliate.com/112-2.html K Meter - https://meterplugs.idevaffiliate.com/112-4.html LCAST Loudness Meter - https://meterplugs.idevaffiliate.com/112-6.html Looking for 1-on-1 feedback and training to help you create pro-quality mixes? Check out my new coaching program Amplitude and apply to join: https://masteryourmix.com/amplitude/ Download Waves Plugins here: https://waves.alzt.net/EK3G2K Download your FREE copy of the Ultimate Mixing Blueprint: https://masteryourmix.com/blueprint/ Get your copy of my Amazon #1 bestselling books: The Recording Mindset: A Step-By-Step Guide to Creating Pro Recordings From Your Home Studio: https://therecordingmindset.com The Mixing Mindset: The Step-By-Step Formula For Creating Professional Rock Mixes From Your Home Studio: https://masteryourmix.com/mixingmindsetbook/ Subscribe to the show: Apple Podcasts: https://podcasts.apple.com/us/podcast/master-your-mix-podcast/id1240842781 Spotify: https://open.spotify.com/show/5V4xtrWSnpA5e9L67QcJej Have your questions answered on the show. Send them to questions@masteryourmix.com Thanks for listening! Please leave a rating and review: https://masteryourmix.com/review/

Ian Shepherd is joined by Dan Kingdom, Peter Wanless & Anthony Gibson to chat about the stonking win in the ODC semi-final against Leicestershire, look ahead to the resumption of the Championship up at Edgbaston, and fret about some concerning transfer rumours...

Ian Shepherd is joined by Dan Kingdom to chat about two excellent wins to cap off a fantastic One Day Cup group stage, look ahead to Sunday's Semi-Final (which is on the Clubs's 149th Birthday), and brush up on the rules and regulations for the Lord's Pavilion...

Ian Shepherd is joined by Peter Wanless & Chris Lintott to chat about the continuing joy of the One-Day Cup, Sonny Baker's departure to Hampshire, and discuss our various options for activities at Lord's on Sunday..

Ian Shepherd is joined by Ben Warren & Anthony Gibson to chat about an encouraging start the the ALOTBCLRLMBODC campaign, Lewis Goldsworthy's welcome return to Taunton, and have our weekly support meeting about that other competition...

Ian Shepherd is joined by Steve Tancock and Dan Kingdom to chat about the debacle at Cardiff last Friday, preview the ALOTBCLRLMB One Day Cup, and once again get sidetracked into slagging off the H*ndred, but do decide that a solution to the problem could come from an unlikely source...

Ian Shepherd is joined by Steve Tancock & Anthony Gibson (eventually) to chat about the climax to the Blast campaign, how we can best handle the crop of young bowlers pushing for selection, and reveal what Miggy P *might* be up to in the next few weeks....

Ian Shepherd is joined by Ben Warren and Chris Lintott to chat about Tom Abell's incredible innings in the extraordinary win against Warwickshire, look ahead to the return of the Blast with a trip to Essex and the Cider Derby rematch at Taunton, and whether Polly could make us a flag for the RVDM pavilion.....

In this episode, a conversation with Stuart Kells, author of the new book, Alice(TM). This book is the extraordinary story of Alice Corporation, a company created to reimagine financial markets, that brings together an unlikely cast of characters: renowned author Kate Jennings, international banking insider Ian Shepherd, Enron CEO Jeffrey Skilling, German-born World War II historian Sigrid MacRae, J.P. Morgan deputy chair Roberto Mendoza - and his dog, Stanley.

Ian Shepherd is joined by Dan Kingdom & Anthony Gibson to chat about defeat in the Cider Derby to that lot from up the road, the nail-biting, edge-of-your-seat rollercoaster of a draw up at Trent Bridge, and have some welcome news for those of you who aren't fans of decanting on a matchday...

Ian Shepherd is joined by Dan Kingdom & Anthony Gibson to chat about 4 wins from the last 5 Blast games, look ahead to the Cider Derby and the resumption of The County Championship against Notts, and the deadly combination of a rain delay and a free bar....

Ian Shepherd is joined by Steve Tancock, Dan Kingdom & Anthony Gibson to chat about the opening round of Blast games, discuss a few things that don't quite add up about that other competition, and relive their earliest memories of Taunton...

Ian Shepherd is joined by Steve Tancock, Dan Kingdom, Ben Warren & Peter Wanless to chat about everything that went wrong at Durham, look at the selection dilemmas for the Blast, and somehow Piers Morgan weasels his way into the conversation...

Ian Shepherd is joined by Peter Wanless, Sam Dalling & Anthony Gibson to chat about the hard-fought win against Kent, react to the signing of Riley Meredith, and worry about Essex and Surrey taking a leaf out of Middlesex and Yorkshire's book during the final game of the season....

Welcome back to Episode 4 of Sound Discussion!This month we chat everything mastering with the brilliant Ian Shepherd.For over twenty years Ian has worked on literally thousands of CDs, DVDs and Blu-rays for all of the major record labels, TV stations and independents, including several number one singles and award-winning albums.Ian has also developed audio plugins with MeterPlugs designed to help achieve optimal audio dynamics for your music, and competitive loudness for online streaming.Further information about Ian Shepherd is available via the links below:Production Advice WebsiteSend us an email and let us know what you thought about this episode: sounddiscussionpodcast@gmail.comYou can find more information here: https://linktr.ee/sounddiscussionpodcast Hosted on Acast. See acast.com/privacy for more information.

Subscribe to the TellyCast YouTube channel for exclusive TV industry videosWe're in Austin, Texas this week for the SXSW Conference and Festivals.We're digging into what's next in TV and content with my guests director of new documentary film Lions of Mesopotamia Lucian Reed, Marianne Carpentier from Newen Studios, Electrify Video Partners' Ian Shepherd and Taewon Suh from AI powered metaverse platform Glinda. Support the showFollow us on LinkedInConnect with Justin on LinkedINTellyCast videos on YouTubeTellyCast websiteTellyCast instaTellyCast TwitterTellyCast TikTok

Why does a business that was previously thriving end up failing? What tips a struggling business into insolvency? Find out all that and more in the new episode of Business Studies. Retail boss Ian Shepherd discusses what it was like being chief executive of video game retailer Game when it collapsed into administration and what his experience and the demise of discount chain Wilko tells us about why businesses collapse. A summary of our discussion: “Gradually, then suddenly.” Ian Shepherd now writes the superb Moving Tribes newsletter on business strategy which you can read here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit offtolunch.substack.com

In this week's Podcast Julian is joined by Ashea and Ian Shepherd for a discussion about about mastering in the streaming age.Ian Shepherd is a mastering engineer of 25 years experience who has become well known for his work around the detrimental effects of the loudness wars. He runs the Production Advice blog and hosts The Mastering Show podcast.Talking PointsMastering for Streaming Platforms, let's talk specificsLoundness Normalisation and Album NormalisationLoudness Wars, are they still a thing? Do we still need loud masters?True Peak Limiters vs normal limitersClippingWidening mixesFinds Of The WeekJulian - Genelec GRADE ReportsAshea - Pope AudioIan - AM coustics, Who Killed the KLF

Ian Shepherd's journey from a car enthusiast growing up in the UK to the co-founder of Electrify, a company that invests in and scales established YouTube channels, is nothing short of remarkable. His passion for media and the evolving creator economy has led him to venture into unique territories, creating opportunities for content creators and shaping the future of media consumption. His venture has attracted funding from top-tier investors like Wendell Davis, Interchain Ventures, Tribe, and Jun Hasegawa.

Welcome back to Rocket Fuel!This week James sits down with Ian Shepherd.A fantastic leader in the influencer space being the Founder of The Social Store and Co-Founder of Electrify Video PartnersWe talk to him about The Social StoreWe also discuss his work at Electrify Video Partners and what they are all aboutWe ramble around the topic of influencer marketing, where did it come from and where can it goWe will be back fortnightly (that's every 2 weeks) on Thursdays. We can't wait for you to listen in.———————Follow James @JamesErskine (twitter.com/jameserskine)Follow Rocket @WeAreRocketHQ (twitter.com/wearerockethq)Follow Rocket on LinkedIn (linkedin.com/company/thebigshot)wearerocket.co.uk/Follow Ian on Twitter (twitter.com/ishepherd)Contact Ian on LinkedIn (linkedin.com/in/ishepherd)https://www.thesocialstore.co/https://www.electrify.video/Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Thank you for being a subscriber to this exclusive content! ⁠SUBSCRIBE TO YOUTUBE⁠ ⁠Join the ‘Mixing Music Podcast' Discord!⁠ ⁠HIRE DEE KEI⁠ ⁠HIRE JAMES⁠ Find Dee Kei Braeden, and Jame on Social Media: Instagram: ⁠@DeeKeiMixes⁠  ⁠@JamesDeanMixes⁠ Twitter: ⁠@DeeKeiMixes⁠  ⁠CHECK OUT OUR OTHER RESOURCES⁠ Join the ‘Mixing Music Podcast' Group: ⁠Discord⁠ & ⁠Facebook⁠ The Mixing Music Podcast is sponsored by ⁠Izotope⁠, ⁠Antares (Auto Tune)⁠, ⁠Plugin Boutique⁠, ⁠Lauten Audio⁠, ⁠Spreaker⁠, ⁠Filepass⁠, & ⁠Canva⁠ The Mixing Music Podcast is a video and audio series on the art of music production and post-production. Dee Kei and Lu are both professionals in the Los Angeles music industry having worked with names like Keyshia Cole, Trey Songz, Ray J, Smokepurrp, Benny the Butcher, Sueco the Child, Ari Lennox, G-Eazy, Phresher, Lucky Daye, DDG, Lil Xan, Masego, $SNOT, Kanye West, King Kanja, Dreamville, BET, Universal Music, Interscope Records, etc. This video podcast is meant to be used for educational purposes only. This show is filmed at IN THE MIX STUDIOS located in North Hollywood, California. If you would like to sponsor the show, please email us at ⁠deekeimixes@gmail.com⁠.