The Create More Daily Podcast

Inspiration for your weekend! When the going gets tough, the tough get going. Let that be your mantra.

Highly applicable to marketing any business, and communication in general. 1. Inverted Pyramid 2. Creating a scene/setting 3. The power of editing (and how to do it) 4. The Story Arc

Do yourself a favor and set the bar low at first. First you start to stack up small wins on a consistent basis, then you can move on to tackle bigger things.

Email marketing is an extremely effective way to nurture prospects. The word is out: Email is here to stay. So are you going to take action and 44X your ROI?

My thoughts on whether or not brands are supposed to recognize current events that may elicit confrontation and pushback. Sometimes this may be an irrelevant discussion because the answer is so obvious, but other times the answer isn't quite as clear cut. What are your thoughts?

Try this out for a quick way to schedule out your next week or month of content!

I hope that as you go through this, you can seriously evaluate your goals vs actions. “Have you given up?” This questions forces you to verbalize what you think is true, so you can stand firm in that conviction. Once you have a conviction, taking action comes more naturally.

I wanted to get into this example to show you the value of understanding what questions your prospects are asking. And not just the surface level questions, but the deeper, more specific and more relevant questions to them that will ultimately leave them more satisfied and wanting more at the same time.

I really believe we have entered into the attraction economy rather than the hard sell economy. And we can do this through valuable content creation that's helpful in the right format, at the right time, in the right way.

We need to constantly be thinking about upgrading and adding to our content in order to make it timely and relevant to the end consumer. There's nothing worse or less valuable than outdated information, especially for a prospect of yours.

Always exciting to see a business rank on page 1 after a yearlong process of getting there!

Google ads, social media management, new websites, search engine optimization... There is so much involved in starting a digital marketing agency, which is why it is important to take it slow and do it right.

Everyone knows that people act on emotion and then use logic to back up their decision. So isn't it true that we need to follow that pattern in our content strategy? Emotion and then logic?

Just an exciting update! Progress always feels so good. Thanks for listening!

Sending the right content to your prospect at the right time is crucial in walking them through the buyers journey.

This has been reiterated by the best of the best, over and over again. Why? It really does work, allowing you to build a relationship with your prospect faster, turn them into a happy customer and retain them long term.

I'll admit it: I've underestimated its value too. But once you know how to create an interrelated web of valuable content, your online authority will really explode, as will your leads and sales if set up correctly.

Getting new certifications, badges, endorsements, degrees, etc. is always beneficial as it helps separate us from competition as position us as thought leaders.

If you thoroughly spend time making sure your Google My Business listing is accurate and updated, Google will reward you with more matched search results. And that's what keeps the phone ringing!

Before you ask, “what kind of camera should I use...” Just start creating with a cell phone or computer webcam. The content is more important than the quality.

Today's takeaway: Spend time creating deep-dive content that gives so much helpful information your audience can't help but save it or share it. This is gold! The best approach right now.

Quick tip about staying focused and feeling good, along with some reasoning behind it. Hope it helps you like it's been helping me!

Always asking ourselves, “What is the real life application of this new technology? Does it solve a problem? Does it create new problems? Does it help people become healthier, wealthier or have richer relationships?” When something new comes out, I believe it's important to learn about it and ask lots of questions about it until I understand the applications more.

Funnel building is a great skill to have, that doesn't take a long time to learn. And lots of businesses need funnels that convert well. What makes it even sweeter though is that all of the “secret” strategies are now available for anyone to swipe and deploy.

The choice is ours. We can either write compelling copy or boring copy. Both kinds provoke a response. But we get to decide what that response is, in order to get the results we're looking for. The power of words should not be overlooked.

Every platform is fair game. Remember: your target audience is out there, waiting for you. You just need to find them, bring them into your world, and build on what you've started.

Quick episode about today's experimental morning routine. Have you tried out a similar routine?

Copywriting can be one of the highest paid professions out there, especially in the big leagues, writing sales letters for Fortune 500 companies. It's a learned art form that takes time and practice. Most of the time, I think about a picture being a good hook, and words doing the selling. Words in headline format can also be a great hook. Lots of templates and swipe files out there—don't get stuck trying to come up with something yourself.

We can easily overcomplicate our process, spread ourselves thin and therefore not provide the value to our audience that we should. By focusing on the fundamentals, we can actively get new prospects while we keep our current tribe of followers. Found value out of this podcast? I would REALLY appreciate you take 20 seconds and give this podcast a rating! It actually helps a lot. Thanks for listening!

Don't be like the 99% who share content with the wrong intentions. Value first, then connection and relationship, then invitation. Also don't be like those who think that if something is online, it's going to magically work. Everything that works follows a tried and true model of some kind.

Most people spread out their investments in ways that produce mediocre results. And I'm not talking about diversification. We have limited capacities in our energy, time and resources, which need to be funneled into our biggest goals.

Injecting scarcity into your offers is a super effective tactic. But it needs to be thought through first so you don't lose your customers trust.

Digital products are great. If you have a valuable product that you can place in the hands (or on the screen) of your target demographic, you have a valuable selling mechanism. Your ability to generate leads at scale surpasses your ability to sell 1 on 1 to cold traffic.

If you are not following these guidelines, chances are your emails are being flagged as spam and promotional material. And once an email provider comes to that conclusion, you have zero chance of getting your audience to do what you want them to do. So it is critical that you get this right!

How do you stay motivated? I think we all need to filter the information that we receive, not because we can't handle it, but because it's not helpful. Successful people live lifestyles that are fundamentally different than the average person. Structured, Positive, Disciplined, Healthy lifestyles.

Hey, glad you checked out this episode! I invite you to explore the options within zapier to see what you automate. Less busy work is always a good thing. Productivity hack of the day!

Here's what I'm getting at: Step one in growing your business is not cold calling, cold emailing, running ads, stockpiling capital, etc. It's creating the best content for your target market. This opens up the door to those who are actually willing to put in the time to provide value, rather than be the “cunning salesman.”

It's really easy to declare our opinions. But how effective is it? It's also really easy to provide value and ask questions. Seeking to understand where someone is at will help you navigate a path forward into a deeper relationship founded upon trust.

If we have the option to choose between free traffic and paid traffic, we should shoes free traffic. Realistically we should choose both but sometimes that's not the option. Go to LinkedIn, create value, and be social in your social network.

I review a lot of websites and landing pages. One of the most common issues I see are putting too many different calls-to-action on one page. This SEVERELY damages our ability to convert visitors into leads because of one word: confusion. One page, one content topic, one call-to-action.

Be realistic. Today might not be your day. This week might not be your week. That doesn't mean you should give up, but rather to embrace the current situation, allow yourself to reset and refresh, and then proceed. Appreciate you guys.

Excited to have reached 100 podcast episodes. I honestly did not think I could even record one. It's unnatural for me. BUT I'm passionate about the subject matter and I'm a constant learner. And by sharing what I'm learning and experiencing, I'm more in-tune with those things and it reinforces my knowledge. How are you going to challenge yourself and face fear, insecurity and doubt? (LOL I misspoke and this is #101—regardless I'm celebrating!)

It is always beneficial to find resources that help you understand the core pain points and core desires of your customer avatar. Knowing how they think is key to serving them at the highest level.

Truly amazing opportunities await in online groups. Our ability to connect with like-minded individuals, provide & receive value really determines our success. We feed off of momentum and inspiration, and that's why I think these platforms are extremely valuable to leverage.

The best way to get more customers is to simply provide more value than what your competitors are willing to offer. On-ramp your new customers in such a way that transfers the risk from them and onto you. Play the long game.

I've got 4 clubhouse invites to give away completely free. All you need to do is message me on facebook asking for an invite and (if I have any left) I'll hook you up. First come first serve. It's an amazing platform with incredible amounts of value and knowledge in just about any room you join. HIGHLY recommend you join. Message me here:  https://www.facebook.com/christian.hartwell.3/ Cheers and happy Friday!

If you followed every realtor in your local market, you'd probably start to feel angry, confused, and opt to sell your house yourself. Some content just screams: LOOK AT ME! I WANT YOUR MONEY! I CAN MAKE YOUR DREAMS COME TRUE! There are few realtors who do their job out of passion for helping people. In this podcast, I outline 3 examples of content that works to build relationships, and 3 examples that probably make you look like a douche. Key takeaway: Lead with value and tell stories.

You can't measure all kinds of content using the same metrics. You need to think to yourself, "What is the objective I'm trying to reach with this piece of content? Likes & comments? Shares and saves? DMs?" Once you identify the answer, it's time to experiment. How does the market respond to what I'm presenting? Reassess, and go back to the drawing board.

You should always be thinking about these questions when considering what content to put out. I think after a little while, creating the right content will become natural as you've identified what works and what your audience is looking for. Recap: Are you creating content that you want to be known for? Are you creating content that you want to share or that others want you to share? Are you following the influential people who create the right, engaging kind of content and who can inspire you to do the same?

A lot of times we make false assumptions when trying to be the most helpful to our prospects. We use very specific, industry jargon to make comparisons to (hopefully) inform them into making an educated decision. Instead, we need to think broader. They are looking to find answers to the "How much does it cost," "When should I buy," "What should I use," "Where can I find," and " Who can do" questions. Creating a list also is more appealing and easier to digest, so I recommend that. You have answers that can help your prospects buy in your local market.

Establishing your online presence has never been more important. As you hear this statistic, I hope you decide to take massive action in the direction you know you need to go. Thanks for tuning in to the podcast today!