The Dominant Real Estate Agent

Interview with Mark Z Guarantee how he's leveraging content to grow a business that does over 100 million.

One this episode we talk about bottom of funnel content. Ask yourself have you ever lost a listing appointment to a competitor? How much money have you actually left on the table. The worse thing you could ever do is get really good at setting appointments that you don't win. The number one way to win on every appointment. Plus give a lift to conversion on EVERYTHING you do. Is create a system for testimonials. A system that leverage that content across every place on the internet associated with your personal brand. It's always better when someone else talks about how good you are. From radio ads, landing pages, pre-listing packages, postcards, even live social media videos. You need to 10 X your testimonial game. In this e

How do you make decisions on what you work on. On this episode I walk you thought the process of deciding on what to do. If you want to change your life you have to change something you do daily. The goal is not to randomly just be reactive and let your day control you. The goal is to move closer to your goal everyday. Do you have a clear goal? Do you have an effort metric that you can track daily that is moving closer to your goal? As a real estate agent who wants to get more listings. You need to get clear on the activities that you do daily that create the most leverage and value. For me it's working on systems, content, and iterating on the offer. The hard part about growing your real estate business is managing the present and the future. Be proactive and intentional about what you say "YES" and "No" too. You are the CEO of your real estate business. It is a business, one that can work harder for you then you do for it. If you do the right things, do them right, and in the right order.

In this episode I answer the question. What I would do if I started from scratch? After spending time with some of the best agents in the world. There is one strategy specifically that seems to be the best when it comes to building their business.

In this episode I interview Chris Watters. Chris is best known for building an independent brokerage utilizing the team-centric model in Austin, Texas. Watters built the business in the middle of the Great Recession and in a highly competitive market that is home to some of the largest national real estate chains. His vision and entrepreneurial spirit led him from sleeping on his girlfriend's couch in 2010 to becoming the first team owner to EARN $1M in net income. Chris and I talk about his journey in real estate. What he would do if he started from scratch in a new market. He shares the impact of the national ibuyer programs. Plus we end with a little friendly debate about exit strategies for agents. I love this guy, what he has built is nothing but incredible.

Frank Kern is known as one of the best direct response marketers alive. I personally think his super power is making complex things simple. He is the one person that has had the biggest impact on my thinking regarding marketing. This interview was recorded back in 2015, it was only made available to a small set of private clients. I pulled it out of the vault and put it her for the world to hear. It's not the best agent that has the most clients it's the best marketer. Frank Kern philosophy is " The Most Dependable and Consistent Way To Generate Wealth Is To Turn Advertising Into Profits".

In this episode I'm gonna share with you the number one thing that changed my life. Where do you want to be in the next five years. What are you doing in the next 30 days to get there?

I've worked with Woods Davis for over 10 years. We've built multiple 7 figure businesses together and recently coauthored the book "Digital President: Why Some Funnels Create Authority, Attract Audiences, Convert Customers, and Build Communities and Others Don't". On this episode we discuss why you should definitely have a podcast! Money is just a scorecard for the amount of value you create in your market. Having a podcast unlocks your ability to create value and distribute value to your market. You can build an amazing brand, create a community of people who know, like and trust you, and will ultimately want to do business with you. It doesn't take money, it's not complex, all you have to do is START!

When I went to the Kentucky Derby. I recorded a podcast on the walk from our limo bus to the actual derby. I met a gentleman who is selling racing guides. I have a really cool story I wanted to share.

I've known Kristy for 8+ plus years. I always share her story. This girl has started over from scratch three times. She to a new state and built her business back fast. All with a single marketing campaign. I got the chance to interview her in the lobby of a hotel. While we waited for our limousine bus to go watch a famous horse race.

I've worked with Andrew as a private mastermind client for years. Andrew is by far the life of any party. Learn how this guy share's his success at our recent Mastermind. Full disclosure Andrew did not know he was going to do this interview. In-fact he was called to the front by me. When I was demonstrating why every agent needs a content marketing strategy. The point was you should have a podcast. I was showing these high producers how easy it is to produce content. The best part is he shares is fire. There is a reason I used him. 

My first month in real estate I put four home under contract. After 36 months I was doing over 1 million in GCI. That lead to my best 12 months where I listed 368 homes. For the next 14 years I helped agents exponentially grow their business. In this episode I give a little of the back story of what I think it takes to become the Dominate Agent in your market.