We Are What We Buy

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Businesses succeed when they satisfy their customers’ needs. But how can you do that unless you understand what those needs are? The reasons we buy aren’t as obvious as they seem. That’s because we don’t buy product features, we buy the benefits they provide. Two brands that seem very similar may me…

Dr. Michael Solomon


    • Dec 12, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 53m AVG DURATION
    • 14 EPISODES


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