POPULARITY
Marketing im Kopf - ein Podcast von Luis BinderIn dieser Folge wird über verschiedene Unternehmen gesprochen, da Markennamen genannt werden, handelt es sich um UNBEZAHLTE WERBUNG!In dieser Folge: In der heutigen Podcastfolge von Marketing im Kopf geht's um den persönlichen Verkauf und Direktmarketing. Du erfährst, wann Personal Selling wirklich relevant ist, worauf du dich bei Messen vorbereiten solltest und wie du deine Zielgruppenanalyse konkret vertiefen kannst. Außerdem schauen wir uns an, wie Direktmarketing funktioniert und das von Werbebrief bis WhatsApp.____________________________________________Marketing-News der Woche:Werbung wirkt... und das stärker als gedachtWerbung in Massenmedien bleibt ein zentraler Wachstumstreiber für Marken. Werbeverzicht führt zu Umsatzverlusten von durchschnittlich 16 % nach einem Jahr und bis zu 36 % nach drei Jahren. Entscheidend ist die mentale Verfügbarkeit einer Marke, also ihre Präsenz in den Köpfen potenzieller Käufer. Langfristiges Wachstum erfordert Reichweite, Wiedererkennbarkeit und die gezielte Verknüpfung von Marken mit relevanten Assoziationen.Immersive Ads auf dem VormarschDurch die Kooperation von Google und Roblox wird der Milliardenmarkt für Immersive Ads weiter geöffnet. Publisher können über Googles AdMob und Ad Manager nun einfacher Werbung in virtuellen Spielewelten integrieren, etwa in Form von digitalen Billboards oder Rewarded-Videos. Besonders relevant ist das für die Gen Z, die klassische Medien zunehmend meidet und stark auf digitale Erlebnisse anspricht. Roblox zählt täglich über 85 Millionen aktive Nutzer:innen und bietet damit enormes Werbepotenzial. Google reagiert damit strategisch auf sinkende Werbewirkung in traditionellen Umfeldern und erweitert sein Portfolio um Formate im Gaming-Kontext.Branding feiert sein ComebackNach Jahren dominanten Performance Marketings kehrt das strategische Markenbild stärker in den Fokus zurück. Unsichere Zeiten führten zwar zu einem kurzfristigen KPI-Fokus, doch immer mehr Unternehmen erkennen, dass nachhaltiger Erfolg ohne Markenaufbau nicht funktioniert. Expertinnen fordern daher ein Umdenken und plädieren für einen ganzheitlichen Blick auf den Funnel. Kritik gibt es an intransparenten Plattformmetriken, die Werbewirkung vorspielen, wo keine ist. Sinkender ROI bei Social AdsTrotz steigender Ausgaben für Social-Media-Werbung sehen drei von vier US-Advertisern einen rückläufigen ROI. Hauptgründe sind Zielgruppensättigung, steigende Kosten und zunehmender Werbeüberdruss. Viele Marketer reagieren mit einer Diversifikation der Kanäle und investieren verstärkt außerhalb von Social Media. Die Erkenntnis: Es braucht eine strategische Neuausrichtung. ____________________________________________Vernetz dich gerne auf LinkedIn: https://www.linkedin.com/in/luisbinder/ Instagram: https://www.instagram.com/marketingimkopf/Du hast Fragen, Anregungen oder Ideen? Melde dich unter: marketingimkopf@gmail.com Die Website zum Podcast findest du hier. [https://bit.ly/2WN7tH5]
Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
On this podcast episode, we delve into the significance of personal branding in the context of personal selling. We highlight the balance between maintaining a professional image, and the authenticity of one's personal brand. Listeners can expect insights on aligning interests, traditional sales criteria, and the extent to which personal branding plays a role in the sales process.
What is the link between personal selling and the market? Audience question from Neo Chando
Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
About the Episode On this episode of the podcast, our host, Kellie Lucas, talks with Bryan Hochstein, Associate Professor of Marketing at the University of Alabama. As one would expect when talking to an academic, the conversation was philosophical, enlightening and thought-provoking. Areas of conversation were leadership styles between Sales and Customer Success and the utopian dream of balance in business and prevailing markets. Take a listen and let us know your thoughts! About Bryan Bryan W. Hochstein (Ph.D. Florida State University) is an Associate Professor of Marketing at the University of Alabama. Prior to his current role, Dr. Hochstein (Dr. H) was a sales executive with Time Warner Media. Dr. H is considered an academic thought leader on customer success management, as such he regularly facilitates academic/industry discussions via thought leadership forums, industry conferences, and research interviews. Dr. H's research on sales, sales management, and customer success management appears in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Business Research, Marketing Letters, Journal of Business and Industrial Marketing, and other leading outlets. From a teaching perspective, Dr. H teaches in and leads the University of Alabama's Master-level Sales Leadership program. In addition, Dr. H facilitates doctoral seminars, undergraduate principles of marketing, and professional development courses. Dr. H is a co-author of the textbook “Marketing Strategy,” 8th Edition (Cengage Publishing), which focuses on bringing together strategies to manage disruption and evolving market approaches in ways that improve firm financial performance outcomes. Dr. H and his family reside in Northport, Alabama, where they enjoy community, church, and university service opportunities. How to connect with Bryan and their initiatives LinkedIn: Bryan Hochstein
Episode #25 with Dr. Uchenna Uzo who is the current Faculty Director at Lagos Business School, and teaches marketing management, personal selling, sales, and channel management courses. His research and consulting projects span several industries focusing mainly on indigenous sales and marketing strategies, retailing and consumer behaviour trends in Africa.He currently serves on the board of a retail marketing firm and is the author of several business case studies, blogs via Afritail, and books, the most recent of which is Africa's Goldmine: A Guide to Winning Customers in an Unstructured Market. His academic articles have been published in the Strategic Entrepreneurship Journal and the Journal of Personal Selling and Sales Management.What We Discuss With Uchenna UzoWhat are your top tips for business owners looking to win African customers?The informal market in Africa is frequently described as chaotic and unstructured. How would you describe Africa's informal market and why?How would you describe the interaction of economics, supply chain, consumer preferences, and local culture that drives Africa's informal market?What are some of the most notable changes in the behaviours of African customers?And much more...Full show notes and resources can be found here: Unlocking Africa show notesDid you miss my previous episode where I discuss Using Blockchain for Social Impact in Africa: The Good, Bad, and in Between with Pretty Kubyane? Make sure to check it out!Like this show? Please leave us a review here -- even one sentence helps!Connect with Terser on LinkedIn at TerserAdamu, and Twitter @TerserAdamuConnect with Uchenna on LinkedIn at UchennaUzo, and Twitter @LBSNigeriaSupport the showDo you want to do business in Africa? Explore the vast business opportunities in African markets and increase your success with ETK Group. Connect with us at www.etkgroup.co.uk or reach out via email at info@etkgroup.co.uk
Gift Biz Unwrapped | Women Entrepreneurs | Bakers, Crafters, Makers | StartUp
Does your selling experience help you create raving fans? Or does it push people away? Today, we're https://giftbizunwrapped.com/episodes/a-critical-selling-skill (talking about selling) - but in a different way than we ever have before. Kat provides an upscale concierge experience and although high-end jewelry plays a role, it's the service she provides that is her standout business asset. The https://giftbizunwrapped.com/episodes/how-is-your-customer-service (customer experience) you provide can set you apart too. Kat is the owner of Best Kept Jewelry Concierge. She helps clients source the perfect piece of jewelry for milestone occasions including engagements, birthdays, holidays, and anniversaries. Kat works with the nation's top designers, diamond dealers, wholesalers, jewelers, and collectors to find unique options for her clients. She was inspired to start this business because she believes that a thoughtfully selected piece of jewelry is one of the most meaningful gifts you can give or receive. How To Uplevel Your Selling Experience In this episode, you'll hear: great tips on confidently presenting the value of your products as it relates tohttps://giftbizunwrapped.com/episodes/how-much-should-you-price-your-product ( your price) setting customer expectations the value of a high-touch moment and the mindset of radical generosity and abundance as it relates to https://giftbizunwrapped.com/episodes/make-more-sales (selling) Tune in now to hear exactly how you can uplevel your selling experience AND set yourself apart in the market! Resources Mentioned https://suemonhait.lpages.co/content-for-makers/ (Content for Makers) https://giftbizunwrapped.com/bash/ (Save your seat for the next BASH Party - it's free!) Kat's Contact Links http://www.bestkept.com (Website) | https://www.instagram.com/bestkeptjewelry/ (Instagram) Join Our FREE Gift Biz Breeze Facebook Community https://www.facebook.com/groups/GiftBizBreeze (Become a Member of Gift Biz Breeze) If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Click on your preferred platform below to get started. Also, if you'd like to do me a huge favor - please leave a review. It helps other creators like you find the show and build their businesses too. You can do so right here: https://ratethispodcast.com/giftbizunwrapped (Rate This Podcast) https://podcasts.apple.com/us/podcast/gift-biz-unwrapped/id986323267 (Apple Podcasts) | https://podcasts.google.com/?feed=aHR0cDovL3d3dy5naWZ0Yml6dW53cmFwcGVkLmNvbS9mZWVkL3BvZGNhc3Q=&inf_contact_key=f00b9b282a6156da6dc2e642eb167c2f680f8914173f9191b1c0223e68310bb1 (Google Podcasts) | https://open.spotify.com/show/380HmeoVquMHRzOepaoF0s (Spotify) Thank you so much! Sue Know someone who needs to hear this episode? Click a button below to share it!
What is B2B Sales?If you've ever wondered why B2B sales is based upon personal selling, you must watch this episode of the Inside BS Show. On Today's show we discuss B2B sales and study why it is really all about personal selling. This means your relationship skills are just as important in B2B sales as they are in B2C sales. Timestamps:00:00 What is B2B Sales?01:43 How All Sales Are Made02:52 How to Influence the Decision Process03:45 How to use Data and How to Use Stories in B2B Sales04:52 Four Questions to Answer in B2B Sales06:24 How to use Consultative Selling in a B2B environment08:00 What is the Ideal Mindset for B2B Sales?
This episode is sponsored by RNMKRS (pronounced "Rainmakers"), the artificial intelligence powered virtual sales role play competition. Need objective feedback on your selling approach? Need a lot of practice to refine your skills? Visit RNMKRS at https://www.rnmkrs.org/ to get started today!Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
This episode is sponsored by RNMKRS (pronounced "Rainmakers"), the artificial intelligence powered virtual sales role play competition. Need objective feedback on your selling approach? Need a lot of practice to refine your skills? Visit RNMKRS at https://www.rnmkrs.org/ to get started today!Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Bienvenidos a une episodio mas de Vamos Por un Cafe. Welcome Back to another episode of Vamos Por un Cafe. Nota: El episodio de hoy lo grabamos en Ingles, pero no se preocupen. Estare publicando un video en youtube con subtitulos para que puedan disfrutar de la entrevista
This episode is sponsored by RNMKRS (pronounced "Rainmakers"), the artificial intelligence powered virtual sales role play competition. Need objective feedback on your selling approach? Need a lot of practice to refine your skills? Visit RNMKRS at https://www.rnmkrs.org/ to get started today!Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
This episode is sponsored by the 2021 National Collegiate Sales Competition - a virtual role play competition and sales recruiting event happening March 5-8, 2021. If you're a company looking to hire top sales talent, you need to be involved in this. Visit www.ncsc-ksu.org for more information on how you can get involved. You're competitors might be there, so why not you? Curious about the Sales Enablement Conference Willy mentions in his intro? Visit: https://www.xing-events.com/SalesConference2021.html Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
This episode is sponsored by the 2021 National Collegiate Sales Competition - a virtual role play competition and sales recruiting event happening March 5-8, 2021. If you're a company looking to hire top sales talent, you need to be involved in this. Visit www.ncsc-ksu.org for more information on how you can get involved. You're competitors might be there, so why not you? Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
This episode is sponsored by the 2021 National Collegiate Sales Competition - a virtual role play competition and sales recruiting event happening March 5-8, 2021. If you're a company looking to hire top sales talent, you need to be involved in this. Visit www.ncsc-ksu.org for more information on how you can get involved. You're competitors might be there, so why not you? Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Take the quiz and discover your own personal selling style.See all the free resources and downloads available for you.And be sure to check out the No Fluff Sales Minute daily podcast or Alexa flash briefing, and leave a review for your chance to win a daily sales planner this January.Thanks for listening!
This episode is sponsored by the 2021 National Collegiate Sales Competition - a virtual role play competition and sales recruiting event happening March 5-8, 2021. If you're a company looking to hire top sales talent, you need to be involved in this. Visit www.ncsc-ksu.org for more information on how you can get involved. You're competitors might be there, so why not you? Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
In this episode, Simone Vincenzi, co-founder of GtTeX, TEDx speaker and author shares how to build a personal selling process that boosts sales. Insights he shares include: What is personal sellingWhat businesses often miss about converting prospectsWhere a personal selling process fits into your buyers journey and exisiting marketingpersonal selling advantages and disadvantagesWhat is personal selling in marketingShould sales cycles be determined by numbers or how far you can take a relationship with the end goal being a collaborationWhat a personal selling process would look like for a businessThe role of industry research and or original research in the processWhat is personal selling strategySimone's take on personal selling with examplesand much more
This episode is sponsored by Crossman Career Builders! Check out John Crossman's new book - "Career Killers, Career Builders: The Book Every Millennial Needs to Read" at AMAZON. This is a must read for all college students and early career professionals!Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
This episode is sponsored by Crossman Career Builders! Check out John Crossman's new book - "Career Killers, Career Builders: The Book Every Millennial Needs to Read" at AMAZON. This is a must read for all college students and early career professionals!Visit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Introduction to personal selling, the sales process, and sales management.
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Versi Youtube Konten pembahasan: Alat komunikasi pemasaran melalui personal selling, direct marketing dan sales promotion Contoh personal selling Manulife, Oriflame dan Red101 Contoh direct marketing Manulife, Oriflame dan Red101 Contoh sales promotion Manulife, Oriflame, Transmart, Indomaret Cara membangun rasa percaya Selamat datang di seri Komunikasi Pemasaran Terpadu, tempat kita bahas aneka cara buat melakukan komunikasi hingga menghasilkan nilai dari manfaat yang ditawarkan ke pasar. Di sini kita juga akan liat contoh komunikasi pemasaran terintegrasi yang dilakukan perusahaan melalui personal selling, direct marketing dan sales promotion. #komunikasipemasaranterpadu #IMC #integratedmarketingcommunication #komunikasipemasaran #personalselling #marketingcommunication #directmarketing #markom #marketingmix #salespromotion --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/labid/support
You can check out all of the resources I have available for you right here
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Personal selling techniques are the best way to prime relationships and cultivate lifetime customer value beyond this present wedding. This episode is an intro to this philosophy.
In today's show called "Learn How Personal Branding Can Have an Impact on Personal Selling" I talk with Mike Orr, Co-Founder of Grapevine6. Personal brand has been something we've heard about in selling for a while, especially in professional services. It's a big topic I think sometimes can feel a little obtuse. How do you define a personal brand and why is it important for sales professionals? "Personal brand is the sum total of your external communications about yourself--how you represent yourself, the things you talk about in a public forum--even the things you talk about in private forums--how you represent yourself in the interactions you have with your prospects and customers. That sum total is really what represents your brand." One of the things we're talking about now is shifting from just looking at it as your brand to really what's your digital presence? How do you show up when someone's trying to look you up digitally? Because that's where everyone's starting now. What should my brand be? Should people be thinking about certain focus areas or certain areas of consistency? Should they alternatively just say, "Hey, listen, just be yourself," and that's who you are? What are some things you recommend to help be consistent in sharing content? What are some best practices you recommend to just be better at sharing consistently? I think social is fundamentally the best starting point for building a personal brand because it's interactive. Mike answers these questions, shares what is and isn't working, and a lot more. Listen in now or read the full transcription on the Heinz Marketing blog starting Mon. 8/3/20 at 6am PST. Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel. I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena.
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Having multiple income streams is a handy idea not just for wedding industry professionals, but business owners and hustlers at large. Some of the ideas explored in this podcast include the Cashflow quadrant which is a nifty way for charting and guiding one's journey through acquiring different income streams.
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Visit The Sales Lab at https://thesaleslab.orgSee our guests' recommendations for books every sales leader needs on their desk at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Branding is important to the personal selling process because it makes you more familiar to your prospective customers. This episode explores other factors important in building your brand and the relationship between branding and sales.
Even though personal selling is a key factor on which we can build our businesses as wedding industry professionals, we also still have recourse to emailing and all things related to sales funnels and eMail lists. This episode explores tips from the discipline of Personal Selling that can be carried over into the art of emailing.
Money management is an important part of the puzzle that comes with providing a viable wedding industry based service. This episode and the others will be a peek into discussions I've had with my mentee from the University of Aberdeen who is also looking into entering the wedding industry in the UK as a photographer.
Personal selling and in person sales is a labour intensive form of persuading our clients which may not be suitable for all kinds of vendors in the wedding space. This episode explores who it's for, and who it's not for...as well as other resources for expanding our knowledge of how to sell face to face.
Covid posses serious concerns about how we can conduct business on a daily basis, however we shouldn't let things grind to a halt during this period. This episode explores why we should keep on moving, and looks at common sense approaches of how to go about selling and promoting ourselves and our businesses.
This episode focuses on the origins of the podcast, as well as why personal selling is an important part of your marketing arsenal. it also explains why you need more resources on personal selling, and not just on branding to improve your business as a wedding vendor.
What is personal branding and what is personal selling? Who on social media is branding themselves and who is just trying to sell us something? Let’s discover today on this podcast!
If a sales genius just flies into town and wants to record with you, the only answer is yes. Jeffrey and Jennifer struck while the iron is hot and Anthony Iannarino, author of The Sales Blog and Eat Their Lunch: Winning Customers Away from Your Competition comes to the Gitomer studios to speak on the world of sales as whole. This conversation is for sales people of all ages and skill levels as Anthony, Jeffrey and Jen talk about the do's and dont's of meeting the decision maker. Take notes as Anthony gives you the secret to making money in sales. This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. On today's show... 05:48 - "I started doing things for people, instead of doing things for people" - Anthony Iannarino on when things changed for him in sales 09:14 - What are Anthony's 4 levels of value creation 15:56 - Anthony's tips for getting the first meeting with the decision maker 20:10 - What does Anthony believe are some of the habits that sales people should break? 24:50 - Why Anthony believes it's important to be a 52% subject matter expert More on today's guest Anthony Iannarino is a man who wants to help individuals who don't have access to professional training or development through their companies or those want to pursue their own personal and professional growth. Anthony is also an Adjunct Faculty member at Capital University's School of Management and Leadership where I teach Personal Selling, Social Media Marketing, and Persuasive Marketing in the MBA program. FREE E-BOOK: WHY PEOPLE BUY Figuring out why people buy, is a thousand times more powerful than knowing how to sell. This eBook will give you the insight that will allow you to uncover the genuine buying motive of your customer, every time. Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show! Need more sales help? Jeffrey's website: https://gitomer.com Jennifer's website: https://salesinanyminute.com Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy
Rafael Soltero, sales industry-veteran and professor and Florida International University, explains the six keys to personal selling: building trust, prospecting, qualifying, listening, managing objections, and the highly coveted close. So, sit back, relax, and get ready for another insight-rich lesson from the Miami Real Estate Podcast's school for top producers. About Professor Soltero: Professor Soltero brings 25+ years of progressive experience in product development, managing teams, B2B and consumer sales and marketing, including high-tech capital products and consumables. He has extensive Latin American and Worldwide field experience in establishing new country sales and distribution networks. He served as Director of Latin America for the Digital Printing Business unit of Eastman Kodak for 7 years. He has served as Vice President of Sales and Marketing for three different companies selling in America, Japan and Europe. Professor Soltero joined FIU as an adjunct professor in 2012 and as a full time instructor in 2014. He has been teaching face-to-face and online Sales, B2B Marketing and Sales, Sales Management, Entrepreneurship and Business Planning courses. He has also developed and delivered Executive Training sessions for national and international companies. Professor Soltero is an active participant and coach for the FIU Sales Society. He coaches the FIU Sales Team that competes in the ISCS, AMA and NCSC collegiate sales competitions. He is also Faculty Advisor to three student organizations at FIU: Sales Society, Miami Innovation Association, and Alpha Kappa Psi. Education: Master of Business Administration, Rochester Institute of Technology Executive Development Program, Strategic Marketing, University of Minnesota Kodak Bridge Program for Electrical Engineering. Rochester Institute of Technology BS in Chemical Engineering, University of Puerto Rico About Us: The Miami Real Estate Podcast is made possible by the Cervera Newsroom, a sub-division of the in-house marketing department at the Miami-based brokerage firm Cervera Real Estate. In the Cervera Newsroom, we complement five decades of experience selling Miami real estate with talent and technology for today’s marketplace. From expertise in traditional and digital media, industry leading creative talent, and South Florida’s largest social media presence to innovative technology resources, our in-house brand marketing platform is designed to ensure that every client and associate we service succeeds in today’s fast-paced, tech-driven, competitive environment.
I have set records in all kinds of selling situations over my career, and I have also hired, trained, and managed thousands of salespeople. I've also done hours and hours of sales training, and read over 100 sales books. I've found that top performing salespeople can have different personal selling styles -- as well as different styles depending on what is being sold and to whom. Do YOU have a personal selling style that is extremely effective for you?
Who is on the show today: In this episode, we host Anthony Iannarino. He is an international keynote speaker, author and a sales leader. He posts daily sales tips and insights on his blog – www.thesalesblog.com. This is one of the most widely read sales blog in the world. Why is he on the show: Apart from his blog, he also hosts a podcast – “In the Arena” and has written the book – ‘The Only Sales Guide You’ll Ever Need”. He’s an adjunct faculty member at Capital University’s School of Management and Leadership where he teaches Personal Selling, Social […]
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Networking on MainStreet with Dirk Cummins with Guest Ron “Cat” Mason Ron “Cat” Mason is the Alaska State Director and President of the Anchorage Chapter of the MainStreetChamber. Founder and CEO of CM&A Consulting LLC; a consulting firm that specializes in developing marketing strategies, as well as personal selling training for salespeople and business owners. Retired from the United States Air Force High School Football coach Marketing is my passion in business! I found that I have a natural talent for developing marketing strategies that will help a business increase sales. A major part of that passion is teaching, I teach business-people the art of "Personal Selling," which is the "Delivery of a specially designed message to a prospect by a seller, usually in the form of face-to-face communication, personal correspondence, or a personal telephone conversation." Everybody sells, whether they be a parent,teacher or coach! I train business-people how to sell themselves to others.
Topics include The Personal Selling Process and Managing Salespeople. The discussion for this module is more in-depth than typical in an introductory course and people who are starting sales careers, were recently promoted to a sales manager position or given training or training program development responsibilities might get some useful information out of this podcast.
This Podcast illustrates the link between personal selling, building relationships with customers and CRM. The point is made that training manuals and textbook theory does not necessarily work and that sometimes gut instinct is better at building customer relationships than following a fixed pattern.
Chuck Fifield, who teaches and coaches professional selling and marketing at Baylor, says that personal selling is more than a transaction - it's a cyclical process. Professor Fifield writes about his findings in the most recent Keller Research Report, published by the Hankamer School of Business at Baylor University. In this podcast, Professor Fifield takes a page from Stephen Covey and gives us his 7 Habits for Highly Effective Personal Selling
Chuck Fifield, who teaches and coaches professional selling and marketing at Baylor, says that personal selling is more than a transaction - it's a cyclical process. Professor Fifield writes about his findings in the most recent Keller Research Report, published by the Hankamer School of Business at Baylor University. Today, he tells us the most important things those in personal selling should know.