Podcasts about customer insights

What if your dealership's existing systems held the key to 5x sales efficiency—and you didn't even know it? In this episode, Kim Phelan sits down with Nick Mavrick, a seasoned industry insider and founder of BiltData, to uncover how construction equipment dealers can unlock powerful customer insights already hiding in plain sight. From the early days of NationsRent and Volvo Rents to building data-driven tools exclusively for the CE industry, Mavrick has seen it all—and he's on a mission to eliminate the guesswork that keeps sales teams stuck. Discover how top reps are using precision data to dominate their markets, and why knowing your top 15 targets—by name, not hunch—is the difference between average and unstoppable. Join us for a no-fluff conversation that will challenge your assumptions and give your sales strategy a serious wake-up call!   Connect with Nick: LinkedIn Company Website   Connect with IEDA: Visit IEDA Group Website IEDA Events   Produced By: Social Chameleon

On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership.

But whose priorities are we talking about?Who identifies the business issues that Insight could investigate?Ho much agency does the Insight have in allocating its own time, budget and focus?In this episode we look at:The Insight prioritisation matrix (1.30)The paramount importance of proactivity (4.17)Making essential choices (7.40)The daily discipline of prioritisation (10.55)Value-based prioritisation (14.04)A commercial mindset (17.50) Please listen to find out more! This is episode 72 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley's books, Transforming Insight and The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening.  About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved.   

This episode is sponsored by Duo. Visit duo.com to learn more.Join Jim McDonald and Jeff Steadman on this sponsored episode of the Identity at the Center Podcast, brought to you by Duo! We welcome back Matt Caulfield, VP of Duo and Identity at Cisco, to discuss the ongoing "identity crisis" in security, where 60% of attacks have identity as a key component. Matt introduces Duo's new Security-First IAM, a revolutionary approach that prioritizes security by making it the default, enabling easy passwordless adoption, and building in phishing resistance from day zero.Discover how Duo is differentiating itself in a crowded market by focusing on end-to-end phishing resistance capabilities and user-centric security. Matt shares insights into Cisco's innovation culture, drawing from his experience as a founder and the integration of acquired technologies like ORT into Duo's identity intelligence, including a new trust scoring mechanism to identify compromised accounts.We also delve into the powerful insights from Cisco Talos, whose research on identity-based attacks directly influences Duo's product development, and how customer feedback is shaping the future of identity security. Explore the exciting innovations in authentication, including Duo's proximity verification for phishing-resistant, passwordless access, and the continuous authentication capabilities powered by Duo Desktop and Identity Intelligence.Finally, Matt discusses the impact of AI on identity security, both in enabling attackers and enhancing defense mechanisms like the new Duo AI assistant for administrators. The conversation concludes with a look into the future of identity, including the challenges and opportunities presented by machine and agentic AI identities, and the critical need for advanced authorization solutions.Don't forget to visit duo.com for more information!Chapter Timestamps:00:00:00 - Introduction to the Identity Crisis and Security First IAM00:02:22 - Welcome to the Identity at the Center Podcast & Sponsored Episode Introduction00:03:00 - Introducing Matt Caulfield and His Journey at Duo/Cisco00:04:35 - Defining the Digital Identity Crisis00:06:04 - Understanding Security-First IAM00:07:17 - Differentiating Duo's Identity Solution00:08:36 - Cisco's Acquisition Strategy and Continued Innovation00:10:55 - The Impact of Cisco Talos Intelligence00:14:39 - Customer Insights and Challenges in Identity00:16:50 - Is Authentication Solved? Innovation in Phishing Resistance00:19:32 - AI's Impact on Identity Security and Future Threats00:21:55 - How Duo is Leveraging AI Internally and for Customers00:24:00 - Duo's Repositioning: From MFA to Identity and Access Management00:25:27 - Shifting Metrics of Success for Duo Customers00:27:44 - Workforce, Extended Workforce, and B2B Use Cases for Duo IAM00:29:48 - Deep Dive into Proximity-Based Authentication00:32:31 - The Importance of Phishing Resistance in Duo's Strategy00:35:57 - Continuous Authentication and Shared Signals Framework00:39:07 - Identity as a Core Pillar of SASE00:40:32 - Why Shared Signals Framework is a Key Investment for Duo00:43:25 - Future Outlook for Identity Practitioners: Passwordless and AI00:46:27 - Agentic AI and the Future of Authorization00:48:53 - Jim's Swag Tips for Identiverse00:51:57 - Final Thoughts from Matt CaulfieldConnect with Matt: https://www.linkedin.com/in/mcaulfie/Learn more about Duo: https://duo.com/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at idacpodcast.com#idac #IdentitySecurity #Cybersecurity #DuoSecurity

In today's polarized world, consumer decisions are influenced by more than just price and quality—values and worldview play a major role. In this episode, we sit down with Chris Peterson, author of Red & Blue Customers and co-founder of LifeMind, to explore how small business owners can refine their marketing strategies to better connect with their ideal customers.Chris shares insights on: ✅ How political and cultural identity shape buying behavior ✅ The biggest mistakes businesses make when trying to appeal to "everyone" ✅ Practical steps to identify and attract the right audience ✅ Subtle messaging shifts that can make your brand more effective ✅ How to market smarter—without taking a political stanceWhether you're a small business owner, marketer, or entrepreneur, this episode will give you actionable takeaways to help you craft marketing messages that truly resonate.

#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and templates to run more effective customer interviews.Matt and Shoshana cover:Why a customer insights program is more than “just talking to customers” and how to turn interviews into a repeatable system that drives messaging, positioning, and case studiesHow to collaborate across teams (especially with CS and product) to get buy-in and avoid stepping on toesThe most common mistakes B2B marketers make with interviews and how to get the kind of insights you can actually useWhether you're a product marketer, content strategist, or leading a GTM team, this episode is packed with actionable takeaways to build messaging that resonates.Timestamps(00:00) - – Intro (02:13) - – Meet Shoshana: From Journalism to Product Marketing (03:23) - – What Is “Customer-Infused Messaging”? (05:08) - – Why Customer Insights Beat Surface-Level Deliverables (07:08) - – How to Work with CS and Sales Without Stepping on Toes (10:08) - – Navigating Competing Priorities Across Teams (12:28) - – Selling the Value of Customer Interviews Internally (16:28) - – The 6 Steps to Building a Customer Insights Program (18:23) - – Step 1: Aligning Goals with Stakeholders (20:03) - – Step 2: Building a Customer Interview Pipeline (22:08) - – Step 3: Keeping Stakeholders in the Loop (Hint: Use Slack) (27:34) - – Step 4: How to Run a Great Customer Interview (33:04) - – Focus on Problems, Not Just the Product (35:39) - – Uncovering Real ROI with Better Follow-Ups (36:49) - – Step 5: Documenting What Actually Matters (39:09) - – How to Organize Insights into a Shared Database (41:59) - – Step 6: Putting Insights to Work (Case Studies, Messaging, ICPs) (44:19) - – Should You Hire an External Interviewer? (46:34) - – What's a Realistic Interview Cadence? (48:04) - – Other Places to Find Customer Insights (When Interviews Aren't Possible) (49:39) - – Final Tips: Mining G2 Reviews, Webinars, and Internal Teams (50:53) - – Wrap-Up and Where to Find Shoshana Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

Watch out documentary on the Future of the CMO from this link

In this episode of the AlchemistX Innovators Inside Podcast, Ian Bergman sits down with Conrad Wade—Director of Strategy & Innovation at Moody's—to unpack the real‑world playbook behind turning Fortune 500 scale into startup‑speed creativity. Conrad reveals why every one of Moody's 14,000 employees is now considered a “prompt engineer,” and how that mindset shift is helping the 115‑year‑old firm stay ahead of generative AI, quantum computing, and whatever comes next.Listen to learn:The first domino of innovation – mapping a “day‑in‑the‑life” of your users before writing a single line of code.Why friction is your friend – and how to channel cross‑functional tension into market‑ready ideas.Execution > ideas – the simple change‑management moves that turn big concepts into bottom‑line results.Startups as radar – Conrad's method for scouting early‑stage founders to spot horizon‑three threats (now collapsing to six months!).Leadership's role – what happens when the C‑suite declares, “You're all innovators,” and means it.Future‑proofing with tech – from gen‑AI enablement to the looming impact of quantum on credit‑risk modeling.Whether you're fighting ivory‑tower thinking, launching an internal AI initiative, or hunting for your company's next competitive moat, this conversation is packed with tactics you can use Monday morning.Connect with Conrad on LinkedIn and send your questions to innovators@alchemistaccelerator.com for a chance to be featured in a future episode.For more episodes and resources, visit https://www.alchemistaccelerator.com/podcasts.

In our conversation, we look at the busy workload of both client-side Insight teams and market research agencies, and the empathy that the best of each demonstrate for the other. This includes the well-being of all concerned in the research process, and steps we can all take to help each other.Central to the discussion is AURA's Working Well Together charter, which has been designed to foster healthier, thriving collaborations. Ruth talks about the 6 principles enshrined within the charter, and James E. gives his perspective on the principles that agencies think most important and those that he would like us to prioritise.Do agencies receive all the information that they would like when making proposals for new projects? Do Insight teams themselves always know the full commercial and strategic context surrounding the business issues? How can we take time to share feedback at key moments in the research process?We couldn't finish our conversation, looking ahead. Will generative AI prompt changes in the mix between agency work and in-house research? And how can we all place the emphasis on building great relationships that James and Ruth both see as so critical? Please listen to find out more! Topics DiscussedStrengthening client-agency partnerships in Insight teams (02:46)Importance of agency collaboration in projects (11:50) Maximising stakeholder involvement for Insight (17:01) Future of client-agency partnerships and AI (24:51) The development of corporate and agency Insight teams (28:02)  Highlights“The topic of wellbeing and mental health more broadly in the UK sector: research that was done by the MRS a few years ago showed that there are high levels of poor mental health and examples of stress and a lot of that comes from the interface between clients and agencies.” (04:12)“Over time, as that relationship grows and you get to know their business better, that just becomes even easier and easier and easier, and you know so much more anyway. But it really is essential to give as much information as possible.” (15.34)“In AURA's webinar about procurement, we had an expert who specialises in marketing services who absolutely acknowledges that research is not widgets and you can't put out a request for proposals and assess it in the same way in which you could assess buying something physical for your business or buying a commodity for your business.” (22.35)“We do all need to be mindful of training needs for our people on both sides. Training needs, perhaps on the client-side, of communication and championing insights inside the organisation, so that those conversations are very easy to get the briefs that we've been talking about, because all the stakeholders are fully aware of what's needed and what's required and how important it is.” (28.02) This is episode 71 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley's books, Transforming Insight and The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening.  About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved.   

DeepSeek, la popolare intelligenza artificiale cinese dalle alte prestazioni, rischia di diventare inaccessibile in Italia. Dopo un provvedimento del Garante Privacy del 30 gennaio 2025, che intimava alla piattaforma di cessare il trattamento dei dati degli utenti italiani per mancanza di una privacy policy in italiano e della verifica dell'età, DeepSeek si è rifiutata di aderire sostenendo di non essere soggetta alla legislazione italiana.Il Garante ha così inviato negli ultimi giorni una comunicazione agli operatori internet italiani, invitandoli ad adottare misure per inibire l'accesso alla piattaforma, ma... senza emanare un vero ordine vincolante!È legittimata questa azione del Garante Privacy?Può realmente bloccare piattaforme straniere che operano senza una sede stabile in Italia semplicemente chiedendo la ''collaborazione'' dei provider? Parliamo degli aspetti legali, strategici e politici assieme all'Avv. Giuseppe Vaciago di 42 Law Firm, esplorando le conseguenze della decisione del Garante, il problema della giurisdizione internazionale e della neutralità della rete, e le possibili implicazioni del Digital Services Act europeo.Credete che il Garante debba spingersi fino a ordinare il blocco o pensate che siano necessarie altre vie legali?~~~~~ INGAGGI E SPONSORSHIP ~~~~~ Per contatti commerciali: sales@matteoflora.comPer consulenze legali: info@42LawFirm.it~~~~~ SOSTIENI IL CANALE! ~~~~~Con la Membership PRO puoi supportare il Canale » https://link.mgpf.it/proSe vuoi qui la mia attrezzatura » https://mgpf.it/attrezzatura~~~~~ SEGUIMI ANCHE ONLINE CON LE NOTIFICHE! ~~~~~» CANALE WHATSAPP » https://link.mgpf.it/wa» CANALE TELEGRAM » https://mgpf.it/tg» CORSO (Gratis) IN FUTURO » https://mgpf.it/nl» NEWSLETTER » https://mgpf.it/nl~~~~~ CIAO INTERNET E MATTEO FLORA ~~~~~ Questo è “Ciao Internet!” la prima e più seguita trasmissione di TECH POLICY in lingua italiana, online su YouTube e in Podcast.Io sono MATTEO FLORA e sono:» Professore in Fondamenti di Sicurezza delle AI e delle SuperIntelligenze (ESE)» Professore ac in Corporate Reputation e Crisis Management (Pavia).Sono un Imprenditore Seriale del digitale e ho fondato:» The Fool » https://thefool.it - La società italiana leader di Customer Insight» 42 Law Firm » https://42lf.it - Lo Studio Legale per la Trasformazione Digitale » ...e tante altre qui: https://matteoflora.com/#aziendeSono Future Leader (IVLP) del Dipartimento di Stato USA sotto Amministrazione Obama nel programma “Combating Cybercrime (2012)”.Sono Presidente di PermessoNegato, l'associazione italiana che si occupa di Pornografia Non- Consensuale e Revenge Porn.Conduco in TV “Intelligenze Artificiali” su Mediaset/TgCom.

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Alex Genov, the Head of Customer Research and Marketing Insights at Zappos. Join them as they discuss the importance of customer insights and empathy in creating remarkable products and services, and explore misconceptions about data reliance, channel optimization, and hospitality. Alex also touches on the role of emotions in customer experiences and the challenges and opportunities of delivering excellent customer service in the digital realm.

In this episode of the Green Side Up Podcast, hosts Jason and Jordan sit down with Brant, creator of Customer Insights Now, an innovative app designed to help contractors understand their potential clients' financial capabilities. Brant shares his journey from a small-town Nebraska landscape designer to developing a tool that provides detailed insights into customer spending habits and ability to pay. The conversation dives deep into sales strategies, the importance of understanding client demographics, and how technology can help contractors make smarter business decisions. Brant discusses his landscaping business, the power of 3D design, and how his app can transform the way contractors approach potential projects. Listeners will learn valuable tips on sales techniques, client communication, and leveraging technology to improve business performance. Whether you're a contractor, entrepreneur, or simply interested in innovative business solutions, this episode offers practical insights and entertaining stories from the world of landscaping and tech. Show Notes: www.customerinsight.io LinkedIn: Brant Wichman IG/FB- @customerinsightnow https://greensideuppodcast.com/ greensideuppodcast@gmail.com   Geen Side Up Facebook   https://www.instagram.com/greensideuppodcast/   https://www.instagram.com/skyfroglandscape/   www.skyfroglandscape.com   www.indepenttreeservice.com   Mention Green Side Up or use the link below to get $500 off with your SingleOps subscription!   https://referral.singleops.com/l/JORDANUPCA68/   Intrigue Media   GS TrackMe   IG:@imintriguemedia   Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/  

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #20 of season 5, Anna Nadeina talks with Johannes, founder of Trustmary, helping businesses collect, manage, and display customer reviews and testimonials. --------------Episode's Chapters---------------- 00:00 - Johannes' Entrepreneurial Journey 03:05 - Transition to SaaS and Overcoming Challenges 08:19 - The Origin of TrustMary 12:06 - Customer-Led Growth and Team Dynamics 26:19 - Going Global: Strategies and Challenges 26:52 - Freemium Model: Iterations and Learnings 30:08 - SEO and Marketing Synergy 32:30 - Leveraging AI for Customer Insights 36:57 - Biggest Wins and Failures as a Founder Johannes - https://www.linkedin.com/in/karjula/ Trustmary - https://trustmary.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796

In this episode of The Future of ERP, Gaye Bingul, SAP Insurance Industry Lead, and Javier Gil, Head of Global Insurance & Reinsurance at SAP, discuss how the future of insurance relies on AI-powered ERP systems that unify all types of data-structured, unstructured, SAP, and non-SAP-to unlock deeper insights into customers and climate risks. They highlight key challenges insurers face, including complex global data privacy regulations, the growing aging population (“silver segment”), and a widening skills gap due to retiring experts and difficulty attracting new tech talent. Gaye and Javier emphasize how insurers can leverage connected devices, wearables, and AI-driven analytics to offer personalized health and wellness services that help the aging population stay healthy and independent while driving innovation and growth. Listeners gain insight into why digital transformation and advanced ERP solutions are critical for navigating regulatory demands and demographic shifts in the insurance industry.

In this conversation, Brian Roisentul emphasizes the critical need for brands to engage with their customers in real-life settings, such as events and pop-up stores. He discusses how these interactions provide invaluable insights into customer preferences and behaviors that cannot be captured online. Here's a glimpse of what you'll learn: The importance of meeting customers in real life to strengthen brand connections How in-person interactions reveal deeper insights than digital analytics Using customer reactions to guide product development decisions Leveraging unfiltered customer feedback to refine marketing strategies Understanding how customers perceive value to improve positioning Building a sense of community to deepen brand loyalty Facilitating meaningful conversations to gather richer, more actionable feedback Prioritizing non-transactional touchpoints to nurture long-term relationships Making real-life engagement a strategic priority for sustainable brand growth Sponsor for this episode: This episode is brought to you by BSR Digital. BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing. To learn more about BSR Digital, visit their website or book a call here.

Send us a textIn this episode of UX Leadership by Design, Mark Baldino talks with Chris Silvestri, founder and chief conversion copywriter at Conversion Alchemy. Chris brings a rare blend of backgrounds—software engineer, UX designer, and conversion copywriter—to tackle one of the toughest challenges in B2B: turning complex decision-making into clear, effective messaging. We dig into his AI-powered empathy framework, PATH, and explore how he uses customer research, simulated personas, and real language to help teams write content that connects. For anyone working in UX, product, or content, this is a masterclass in aligning messaging with how humans actually think, feel, and decide.Key TakeawaysEmpathy can be “engineered” – Chris shares his AI-powered PATH framework (Prepare, Articulate, Test, Harmonize) to simulate customer personas and deepen user empathy.Conversion is a series of micro-decisions – It's not just about a final click—every piece of copy should guide users through their decision-making process one step at a time.Vague messaging creates drop-off – If users can't understand what you do, who it's for, or why it's different in a few seconds, they'll bounce.Expectation-setting is everything – From homepage copy to “Book a Demo” CTAs, clear expectations can dramatically reduce friction and build trust.AI won't replace writers—it augments them – Used correctly, LLMs can simulate customers, test ideas, and accelerate iteration—if humans remain in the loop.UX, sales, and copy need a shared foundation – Chris's work helps unify these functions by anchoring messaging in customer research and decision psychology.Chapters00:00 – From Engineering to Empathy03:47 – Lessons from Dangerous Machines06:02 – The Pyramid of Conversion10:56 – Jobs to Be Done in B2B13:47 – Selling to the Whole Buying Team17:45 – Common Copy Mistakes25:45 – AI and Empathy: The PATH Framework31:00 – How Chris Uses AI Personas for Better Copy33:51 – AI as an Accelerator, Not a Replacement34:00 – From Copywriter to Conversion ArchitectResources & LinksConversion Alchemy Website, Newsletter, & PodcastConnect with Christopher Silvestri Connect with Mark on LinkedIn Fuzzy Math - B2B & Enterprise UX Design Consultancy

This episode is sponsored by Coffee + Dunn. As buyer behavior has evolved, sales and marketing teams have tried to keep pace. Understanding buyer behavior remains key, says our guest, Thomas Manders, CEO of Microsoft partner Coffee + Dunn, but data gathering and contextualizing insights for sellers have proved a challenge for some firms. In this episode, Thomas shares examples of business processes that Dynamics 365 users can execute on today, including steps that can bring sales and marketing teams closer together. We also discuss some of the latest Dynamics 365 Customer Insights marketing capabilities and what the Coffee + Dunn team is watching for in Microsoft's D365 road map. More from Coffee + Dunn: Download the white paper: Breaking Silos: The Strategic Advantage of Sales & Marketing Alignment | Coffee + Dunn (https://coffee-dunn.com/whitepapers/breaking-silos-the-strategic-advantage-of-sales-marketing-alignment/) Schedule your complimentary envisioning session with Coffee + Dunn: Schedule your session (https://outlook.office.com/owa/calendar/EnvisioningSessionwCoffeeDunn@coffee-dunn.com/bookings/)

Summary   In this episode of the Customer Service Revolution podcast, Denise Thompson and John DiJulius discuss the recent trend of companies filing for bankruptcy, particularly those known for poor customer service. They explore the concept of the experience gap, where customers feel they are paying more for less, leading to a revolt against companies that fail to meet expectations. The conversation shifts to the importance of maintaining a strong customer experience, even for historically successful brands like Starbucks and Southwest Airlines, which have recently struggled. They emphasize the need for businesses to understand their customers' perspectives and the value of mystery shopping to gain insights. The episode concludes with a discussion on the pursuit of greatness in business and the commitment required to achieve it.   Takeways Bankruptcy often affects companies with poor customer service. The experience gap leads to customer dissatisfaction. Customers are revolting against companies that fail to deliver value. Amazon excels in convenience and customer experience. Great customer experience is not guaranteed; companies must stay vigilant. Mystery shopping can provide valuable insights into customer experience. Understanding the customer's viewpoint is crucial for businesses. Pursuing greatness requires commitment and effort. Most people are not willing to do what it takes to be great. Greatness is a choice, not a given. Chapters 00:00Bankruptcy and Customer Service Failures 03:00The Experience Gap and Customer Revolt 06:01The Importance of Customer Experience 09:01Internal and External Customer Experience 11:57Mystery Shopping and Customer Insights 14:47Pursuit of Greatness in Business 18:14Choosing Greatness and Its Challenges Links Six Reasons Your CX Plummets When Your Business Skyrockets, and How to Fix It Customer Experience Executive Academy Employee Experience Executive Academy Interview Questions The DiJulius Group Methdology Livestream Workshops Schedule a Complimentary Call with one of our advisors   Subscribe We talk about topics like this each week; be sure to subscribe wherever you listen to podcasts so you don't miss an episode.

James is joined by IMA Senior Insight Adviser, Roy Hammond, who developed a more strategic approach to managing agency relationships at Barclays.In this week's episode:We can't just rely on the people we manage (1.30)Don't forget internal departments (3.06)Roy Hammond's approach to the strategic management of agencies (8.46)We're never trained in how to manage partnerships (11.27)How do we measure agency performance? (14.17)The attributes of great partnerships (18.12) Please listen to find out more! This is episode 70 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley's books, Transforming Insight and The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening.  About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved.   

Sie stellen keine Fragen. Sie bauen Funnels. Sie feiern ihre Ads und wundern sich über sinkende Conversions. Kundeninterviews Denn was dir dein Dashboard nicht sagt, verrät dir ein echtes Gespräch: Wann gekauft wurde. Warum. Was der wahre Auslöser war und warum dein Produkt dabei fast egal ist. Klingt unbequem? Ist es auch. Aber genau das macht den Unterschied. Franz Sauerstein zeigt in der neuen Folge, wie ein echtes Interview läuft: live, direkt, ehrlich. Nicht Theorie. Praxis.

Most startups bolt AI onto old products.  ⁨@ravennahq⁩  reimagined the entire workflow.  When we first met Kevin Coleman and Taylor Halliday, it was clear they weren't just chasing the hype cycle. They were pairing AI-native architecture with deep founder-market fit, and rebuilding how internal ops work — from first principles. Their new company, Ravenna, is going after a $160B+ market dominated by legacy players. But instead of being intimidated by incumbents, they got focused, making some smart moves that more early-stage teams should consider: 1) Speak with 30+ customers before writing a line of code 2) Define a clear ICP and pain points 3) Build natively for Slack — where support actually happens 4) Prioritize automation, iteration, and real workflow transformation 5) Stayed radically transparent with investors and early customers At Madrona, we love backing teams that combine ambition with discipline — and Kevin and Taylor are doing just that. In this episode of Founded & Funded, they sit down with Madrona Managing Director Tim Porter and talk through their journey, what they'd do differently the second time around, and how they're building a durable, agentic platform for internal support. If you're a founder building in AI, SaaS, or ops — this conversation is full of lessons worth hearing. Transcript: https://bit.ly/4ju2Cml Chapters:  (00:00) Introduction (00:23) Meet the Founders: Taylor Halliday and Kevin Coleman (02:05) The Birth of Ravenna: Identifying the Problem (03:05) The Concept of Enterprise Service Management (04:02) The Journey from Idea to Execution (04:31) Customer Insights and Market Fit (06:42) Building a Next-Generation Platform (10:43) Slack Integration and AI Automation (14:37) Partnering with Slack: A Strategic Move (17:13) Leveraging Slack for Knowledge Management (20:13) Balancing Focus and Vision (21:07) Discovering ITSM: A Hidden Market (21:40) Expanding Beyond IT: The Universal Help Desk (24:30) ServiceNow and the AI Revolution (27:03) Building a Transparent and Collaborative Culture (29:37) Recruiting Top AI Talent (31:59) Navigating Market Realities and Customer Focus (37:59) Advice for Aspiring Founders

Georgiana (Gia) Laudi is co-founder and chief strategist at Forget The Funnel. She's author of the book "Forget The Funnel" that's about Customer-Led Growth and a customer-led approach for driving predictable, recurring revenue.Here's what we cover:I have to ask why did Gia and April Dunford bash Voice of Customer (VoC) on April's podcast because I'm honestly curious;How to pick the right insights and turn those into positioning and messaging;How to create your messaging guide;How often should you conduct customer research.Gia on LinkedIn: www.linkedin.com/in/georgianalaudiForget The Funnel: forgetthefunnel.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com

Today, we're diving into the good stuff — data, strategy, and what's actually working in senior living sales right now. I'm joined by Maggie Seybold, VP of Customer Insights at Welcome Home Software, and let me just say... if you're into nerding out over numbers (or if you just want to move more people in), you're gonna love this one.We talk about:The biggest sales and marketing trends from 2024 (straight from real CRM data)Why the smartest communities are shifting away from aggregators — and what they're doing insteadHow digital-first strategies are creating stronger, faster lead conversionsThe power of fast, personalized follow-up (and how much it matters when and how you reach out)Why understanding your prospect's full journey is non-negotiable nowHow top communities are tightening up their sales funnels and boosting move-insThe simple mindset shift that could help your team close faster and retain longerWe even get into why transparency on your website matters more than ever, and why marketing and sales HAVE to be best friends if you want to win in 2025 and beyond.Big thanks to Maggie and the team at Welcome Home for being such amazing partners to the industry and sharing so much valuable insight. Grab your coffee (or your Welcome Home Yeti, if you're lucky) and let's get into it.Resources Mentioned:

James is joined by Emma Jones, the IMA's Head of Content, and Lisa Dutton, Head of Customer, to look back at the term just gone, and forward to the summer term to come.In this week's episode:The need to embrace ‘uncomfortable influencing'Tactical tips for managing difficult conversationsThe bunch of fives… what's the worst that can happen? What do CEO's think about Insight?The need to understand stakeholders and their communication preferencesWhat's on James's mind for Quirk's Chicago, London and New York?The next Insight forums we've organised for our members Please listen to find out more! This is episode 69 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley's books, Transforming Insight and The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening.  About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved.   

Customer insight-driven branding is no longer optional—it's essential. In this episode, global branding expert Jon Stamell shares how understanding your customer on a deeper level is the key to long-term brand success.We unpack how brands can move beyond surface-level data to tap into emotional drivers, values, and motivations. If you're a customer insights manager, marketer, or entrepreneur, this episode gives you real tools and mindset shifts for building meaningful, lasting relationships with your audience.Jon explores the shift from transactional to relationship-based marketing, and how leveraging AI-powered marketing tools and customer persona development lets companies deliver truly personalized brand experiences at scale. You'll learn how customer insight marketing goes far beyond past behavior—it's about uncovering what your audience wants next.For professionals seeking practical strategies in data-driven marketing insights, brand strategy consulting, and branding for small businesses, Jon delivers stories from his global career—ranging from sailing through hurricanes to consulting in countries under political upheaval—that shaped his approach to customer-centric marketing.Whether you're struggling with analysis paralysis, disconnected messaging, or impersonal brand experiences, Jon's insights will help you get unstuck with creative marketing strategies that truly connect.00:00 – Intro: Meet Jon Stamell, global branding expert01:10 – Why “no limits” thinking opens branding opportunities02:05 – The #1 pain point clients come to Jon with03:00 – From customer insights to personalized messaging04:15 – Branding vs. customer insight marketing05:45 – How AI changes customer engagement07:10 – The 2 key questions Jon asks every client08:05 – What marketers often miss about their audience09:30 – The value of stories in branding10:50 – Smuggled into a country?! Lessons from Jon's adventures12:20 – What personal brand really means13:45 – AI is useless without the right prompt14:30 – What Jon tells his kids (and clients!)15:20 – How to connect with Jon StamellTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show.  Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow us on Threads: https://www.threads.net/@thereal_drchrislooFollow us on TikTok: https://www.tiktok.com/@drchrisloomddphdFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025

Send us a textKendra talks imperfect marketing with Samuel Winderö, Marketing Director at a global software company based in Sweden. With experience spanning from banking to running his own agency for eight years, Samuel brings unique insights on aligning marketing strategies with business objectives.Topics covered in today's conversation include:How to align marketing team goals with broader business objectivesUnderstanding the fundamental importance of knowing your customers at multiple levelsIdentifying different buying centers within customer segmentsMeasuring marketing's impact on the bottom lineBuilding cross-departmental collaboration to prevent marketing from being the first to blameCreating a shared vision for how marketing teams should functionConnect with Samuel WinderoLInkedIn: https://www.linkedin.com/in/samuwelii/Are You Ready to Elevate Your Marketing Strategy?Marketing is anything but a perfect science, but understanding your customers, aligning with business goals, and measuring impact can set you up for success.Enjoyed this episode? Don't forget to subscribe Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Episode: Balancing AI and Human Connection in B2B MarketingIn this episode of the B2B Marketing Excellence Podcast, I'm diving into a topic that's close to my heart — how we can embrace AI while still preserving the human touch that builds strong, lasting business relationships.At World Innovators, our family-run agency has spent the last 44 years helping B2B companies reach the right audience through strategic marketing rooted in trust, personalization, and genuine care. Today, AI is offering incredible tools to support those efforts — but it's how we use them that matters most.In this episode, I share real stories (including a powerful post-conference message I received) and practical ways to use AI as a supportive partner — not a substitute. Whether it's using AI for note-taking, preparing for outreach, or personalizing communication, I walk through how to make these tools work for your brand while keeping your values front and center.Let's talk about how to build deeper, more meaningful connections — with a little help from technology, and a lot of heart.⏱️ Episode Breakdown:• 00:00 – Introduction: Balancing AI and Human Connection• 00:13 – The Legacy of Building Relationships• 00:53 – Leveraging AI Without Losing the Human Touch• 02:05 – Real-Life Experiences and Insights• 02:57 – The Role of AI in Enhancing Relationships• 05:47 – Practical Applications of AI in Business• 08:40 – The Human Element in AI-Assisted Communication• 12:31 – AI as a Support System, Not a Substitute• 16:25 – Conclusion: Embracing AI for Deeper ConnectionsAt World Innovators, we believe B2B marketing should be about building relationships, not just generating clicks. For 44 years, we've helped industrial and executive education brands find the right people through trusted media sources, curated email lists, and strategic outreach.

Episode Highlights:Market Leader Analysis: How Amazon uses "behavioral prediction integration," Netflix implements "insight application expansion," and Apple employs "experience enhancement prioritization"Data Value Optimization Framework: A three-part methodology for extracting maximum value from customer data regardless of company sizeMid-Market Implementation Strategies: Practical approaches for companies with limited technical resources to achieve data-driven growthPersonalization at Scale: Learn the customer segmentation evolution, micro-moment optimization, and governance techniques used by industry leadersCross-Industry Applications: How Starbucks, McDonald's, and DBS Bank apply these principles outside the tech sector with remarkable resultsJason provides a systematic approach for identifying which specific data points truly drive customer value creation while avoiding data overwhelm. Plus, gain exclusive access to CustomerSignals, a powerful tool designed specifically for mid-sized businesses to activate high-value customer data without requiring data science expertise (use code OPTIMIZE25 for a free 30-day trial).Whether you're refining your data strategy or implementing more effective customer acquisition frameworks, this episode delivers the practical insights needed to create your own data advantage.

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Vashte Johnson, the Founder of Slidedesignr. Join them as they discuss the importance of customer insights, Vashte's insights accelerator model for creating powerful deliverables, and the importance of storytelling, clarity, and emotional engagement in visualizations.

Despite $180 billion spent on big data tools and technologies, poor data quality remains a significant barrier for businesses, especially in achieving Generative AI goals. Published at: https://www.eckerson.com/articles/poor-data-quality-is-a-full-blown-crisis-a-2024-customer-insight-report

This is Brant Wichman who has run a successful high-end landscape construction company in Lincoln Nebraska for the past 14 years. As a contractor he interacted with customers each and every day and kept thinking that there has to be a way to help contractors know their client better before they step foot on their property. A reverse Angie, a reverse BBB.... something. One day he took a leap of faith and took the blue collar mentality to tech country and started to develop this app for contractors. A few years later Customer Insight NOW was born.  A fast and easy-to-use software that allows a contractor to look up critical information on their client before they even step foot out of their trucks!! Ability to pay, Credit Score, disposable income, and more is what you will get with this!! All for less than 10 bucks. If you are in sales, you know that there are many ways to pitch or sell a client.... but if you knew who your client was before you got out of your truck.... Game Over! Check out their website at https://www.customerinsightnow.com/?aff=diGs0zKL78zS

Tune in to Time for A Reset“There's a movable middle that you could potentially move to your brand and make them more loyal." - Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-ElevenThe latest episode of  Time for a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy and hosted by Fiona Davis, is live!Fiona Davis steps chats with Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven, about how 7-Eleven is turning convenience retail into a hub for experimentation, innovation, and growth.Mario shares how the brand is bridging physical retail with digital precision using tools like the BrainFreeze Collective, cShopper analytics, and an AI-powered in-store radio network reaching 250 million listeners per month. He explains why convenience stores offer an unmatched opportunity for CPG brands to test, iterate, and scale new products, especially for Gen Z audiences.He also introduces the "Movable Middle" targeting framework, explains how breaking down silos unlocks faster collaboration, and highlights how transparency and shared problem-solving are shaping the future of commerce media.What You'll Learn:How Seven-Eleven's integrated toolkit helps brands test, launch, and optimize new products with minimal riskWhy in-store audio advertising is becoming the largest radio network in the US with 250 million monthly listenersThe "Movable Middle" principle for identifying and targeting customers most likely to switch brandsHow AI-powered voice technology enables dynamic, localized audio creative at scaleWhy convenience stores are the ideal testing ground for CPG innovation and reaching Gen Z consumersThe power of combining observed behaviors with declared preferences for more accurate customer insightsHow breaking down organizational silos between analytics, marketing, and research teams drives better resultsWhy transparency and partnership between retailers and brands leads to more successful retail media programsMario Mijares is the VP of Marketing, Loyalty, and Monetization Platforms at 7-Eleven, where he leads innovative efforts across in-store media, shopper marketing, loyalty programs, customer analytics, personalization, CRM, and data monetization. With over 25 years of retail and FMCG experience, including roles at AT Kearney, Coles Group, and Southeastern Grocers, Mijares has pioneered the development of comprehensive customer data tools and analytics platforms that revolutionize the convenience store shopping experience. At 7-Eleven, he has built an integrated suite of tools, including cShopper analytics, the BrainFreeze Collective research panel, and an AI-powered in-store radio network reaching 250 million monthly listeners. His work in transforming 7-Eleven into "the fastest, easiest, cheapest, least risky place to innovate" for CPG brands demonstrates his expertise in leveraging data-driven insights to drive retail innovation and customer engagement.Support the show

Richard Levy, founder and CEO of Sophera Marketing, joins host Nicholas Kuhne on From Startup to Wunderbrand to share how startups can thrive by using strategic marketing over big-budget tactics. From real-world case studies to practical frameworks like the Three C's of Positioning and the importance of diagnostics before tactics, this episode is packed with lessons for any founder, marketer, or brand strategist looking to build a business that scales and succeeds.Call to ActionLearn more about Richard Levy and how Sophera Marketing can help your business thrive:

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success.

We're Back!  Today, we'll talk about Extreme Quality - the best way to create contrast for your startup and the antidote to the average stuff most people are pumping out. We'll unpack the six key components of identifying a high-leverage customer moment, explore how the Car Guy built a wildly successful business by eliminating hassle, and explain how most founders are focusing on the wrong thing. Also, Gladiators and Steve Carmichael.Tacklebox (new free 2-week trial)Byldd - $10k one month MVP00:27 Anxious People04:17 Email Opportunity08:20 Extreme Quality10:00 Byldd - a development agency we trust11:10 The Quality Misunderstanding12:20 The Quality Equation14:43 Example: The Car Guy19:09 The Six Components of a Moment23:33 A Clarification, and The End 

What are your customers really telling you? If you did last week's homework (go back to episode 52 if you missed it!) you should have some great market research right now. In this episode, we are going to put it all into action with two viral reels prompts: "POV: You find/found" and "Not to be dramatic". Our goal is to attract and convert, so we'll walk through examples of how to showcase your feedback and testimonials, pairing them with simple B roll and text for reels you can create in a matter of minutes. In this episode we'll be covering:How to put these two viral reels prompts into action with tons of examples!Creating connection through stories and experiences to attract ideal customers and make sales. Making sure that clients and customers feel seen and heard in your content. How client stories and testimonials can offer new insights in how your product or service is used or perceived.Using visual storytelling for showcasing products and services. Other episodes you might have missed:Episode 010: Turning Testimonials into Engaging Content for More SalesEpisode 016: Overcome Social Media Overwhelm with Timeless Marketing StrategiesEpisode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)Episode 052: You'll Want to Start Using This Brilliant Marketing StrategySend a message!Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram!

I always love getting a guest back on the show and Aleyx Ward is no exception! In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. Aleyx is going to give us her secret research sauce... asking your customers questions! It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy. We also discuss the pitfalls of vanity metrics and how social media can mislead marketers away from the core purpose of their work. We talk about practical approaches to conducting meaningful market research, including interviews and direct feedback, and reveal how these insights can lead to more effective and authentic brand messaging. Join us as we explore the power of story and research in creating connections with your ideal clients. I hope you love this episode!Aleyx Ward is a Brand Storyteller and Founder of Core Story. She's worked in strategic marketing roles in the UK and Australia, from global manufacturing and legal software companies, to local recruitment and mental health firms. She's a big believer in the power of story for both businesses and individuals.Connect with Aleyx on LinkedInDOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Too many SaaS founders and GMT leaders confuse positioning with messaging—and it's holding back their growth. If you've ever struggled with homepage copy, sales messaging, or team alignment, this episode is for you.Georgiana Laudi (Forget The Funnel) and April Dunford (author of Obviously Awesome and Sales Pitch) break down why messaging can't work without clear positioning—and how this confusion leads to weak differentiation, internal misalignment, and wasted marketing and product growth efforts.If your SaaS messaging feels scattered or ineffective, your positioning might be the real problem. Listen in to learn how to fix it.Positioning ≠ Messaging – Positioning defines who you compete against, what makes you different, and why customers choose you. Messaging is how you communicate that in different contexts.Why SaaS Teams Get This Wrong – Many founders try to “fix” messaging when the real issue is unclear positioning.The Problem with Guessing – How teams waste time on tactics instead of using customer insights to drive strategy.Why a Messaging Document is Non-Negotiable – April shares why teams without one end up in a game of "broken telephone."The PLG vs. Sales-Led Divide – Gia explains why positioning is different for self-serve SaaS vs. sales-led B2B and how each model should approach it.Why Homepage Teardowns Are Mostly BS – And what actually makes a homepage (or any messaging) effective.00:03:10 – Why Founders Confuse Positioning & Messaging (And Why It's a Problem)00:06:45 – The Core Components of Strong Positioning00:12:00 – The Messaging Mistake That Creates Internal Chaos00:24:30 – How PLG & Sales-Led SaaS Should Approach Positioning Differently00:30:00 – The Problem with Homepage Teardowns & Why Context Matters00:43:20 – How to Stop Guessing & Get Positioning RightApril's books: Obviously Awesome (on positioning) & Sales Pitch (on sales narratives)April's podcast: The Positioning Show with April DunfordForget The Funnel: Book & Consulting – Helping PLG SaaS teams build growth strategies based on customer insights, not guesswork. Follow Georgiana on LinkedIn: https://www.linkedin.com/in/georgianalaudi/ Check out the Forget the Funnel website: https://forgetthefunnel.com/

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford chats with Jimmy Feeman, co-founder of NoBaked, a cookie dough company. Jimmy shares his entrepreneurial journey, starting with his and his wife Megan's dissatisfaction with traditional jobs, leading them to sell cookie dough at farmers' markets. They discuss the nostalgic appeal of cookie dough, the challenges of running a business as a couple, and the importance of transparency and trust. Jimmy also recounts their pivot during the pandemic, including living in a converted school bus. The episode highlights resilience, adaptability, and the joy of pursuing one's passions.TAKEAWAYSEntrepreneurial journey and experiences of co-founding a cookie dough company.Nostalgia associated with cookie dough and its appeal to consumers.Challenges faced in the early years of starting a business.Dynamics of running a business as a couple and the importance of communication.The significance of trust and transparency in personal and business relationships.Evolution of brand identity and understanding customer preferences.The importance of craftsmanship and hands-on work in entrepreneurship.Strategies for scaling a consumer brand while maintaining authenticity.The balance between indulgence and health-consciousness in food choices.Lessons learned from the entrepreneurial journey, including resilience and adaptability.  If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

How can understanding customer insights and marketing fundamentals drive business success?In this episode of The Hard Corps Marketing Show, I sat down with Co-Founder & CEO of Digital Exhaust, Carlos Hidalgo, a seasoned marketing leader with decades of experience. Carlos brings his expertise in focusing on customer insights and core marketing principles, emphasizing the importance of deeply understanding your customers rather than chasing the latest trends or technologies.Carlos explains why knowing your customers and concentrating on key areas like customer experience, brand truth, and proper onboarding can have a significant impact on business growth. He shares practical advice on how to conduct customer interviews and use those insights to shape your marketing strategies. Carlos also highlights how his company helps other organizations implement these fundamental practices for long-term success.In this episode, we cover:The importance of understanding customer insights in marketingHow focusing on customer experience, brand truth, and onboarding drives business successPractical tips for conducting customer interviews and applying those insightsHow Carlos' company helps businesses implement these essential marketing practicesIf you're looking to improve your marketing strategy and achieve sustainable growth, this episode is packed with invaluable advice you won't want to miss!

SUMMARYIn this episode of "Right About Now," hosted by Ryan Alford, the focus is on the evolving landscape of social media. Guest Matthew McGrory, CEO of Arwen.AI, discusses the impact of recent political events, moderation challenges, and the future of platforms like Twitter (now X). The conversation explores Elon Musk's vision for Twitter, the importance of balancing free speech with brand safety, and the transformative role of AI in social media engagement. McGrory emphasizes the need for brands to understand customer sentiment and engage authentically, leveraging AI to navigate real-time conversations and enhance their communication strategies.TAKEAWAYSThe evolving landscape of social media and its implications for marketing.The impact of recent political events on social media platforms.The importance of social media moderation and balancing free speech.The future vision for social media platforms, including integration of e-commerce and payment systems.The role of government influence and censorship in social media.The significance of understanding customer sentiment in brand engagement.The use of artificial intelligence (AI) in enhancing social media communication strategies.Real-time engagement and responsiveness to customer conversations on social media.The accessibility of AI tools for brands of all sizes to analyze social media data.The potential for AI to transform sentiment analysis into actionable insights for brands. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Join the Rooted in Retail Mastermind: Resilient Together--It's a special episode as Rooted in Retail celebrates its 2nd anniversary! Joining us is Ginny Carosso from Port Gamble General Store, a seasoned retail expert with a degree in Retail Business and extensive experience in curating product assortments. Ginny shares her insights on understanding customers, gathering data, and creating a brand experience that feels like home. Plus, we dive into the balance between physical and online stores in today's tech-driven world. Be sure to check out! [3:36] Ginny's journey in retail[6:32] Why knowing your customers is critical for success[10:12] Simple, effective ways to gather insights[11:11] Using customer insights to curate space & atmosphere[17:55] Building brands that feel like friends[20:45] Balancing a physical and online store[32:48] Don't forget about your customer's experience---Get all of the resources in our show notes - https://rootedinretail.com/episodes/mastering-retail-curation-customer-insights-with-ginny-carosso/Join the Rooted in Retail Facebook Group to continue the conversation Get your ticket to EVOLVE 2025 - $200 off when you use the code rooted Join our newsletter for all the latest marketing news for retailers Show off your super fandom by getting your Rooted in Retail Merch!

Ever feel like your creative strategy is just guessing and hoping?In this episode of #MarketingMindset, Sarah Levinger, founder of Tether Insights, and I reveal how we blend macro-trend analysis with micro-level customer data to craft creative strategies that actually move the needle.From real-time social listening to competitor research, we walk through a live audit—showing you how to identify hidden opportunities and transform them into tangible results.Featuring: How to merge brand & performance goals for maximum impact Building a quarterly plan around seasonality, holidays, and your buyers' changing needs Why “one-size-fits-all” creative is dead—and how to segment effectively The power of emotional and psychographic data in modern marketingWhether you're a brand or an agency, this deep-dive will help you uncover the real reasons your customers convert—and keep them coming back.

Ed Arnold works with B2B companies to develop their value-based pricing strategies. His specialty is translating a company's competitive advantage into a viable customer value pricing strategy, as well as advising on commercial execution. In this episode, Ed shares when value conversations are most effective. He highlights the need to tailor value models to each prospect through open-ended questions that uncover key business drivers. Because when value is clearly demonstrated, price becomes a secondary concern, resulting in smoother sales and fewer pricing objections.   Why you have to check out today's podcast: Learn why guiding customers to do their own value math is more persuasive than presenting a pre-made ROI model. Discover how value conversations shift the focus from cost to impact, making price negotiations smoother. Understand why dumping numbers on customers backfires and how to engage them in a way that builds trust and buy-in.   "As customers, we have a good sense of what a great deal is. But as sellers, we're much less certain about what that value is. You need to have value conversations to get at that." - Ed Arnold   Topics Covered: 00:57 - How he accidentally got into, left, and keeps returning to pricing 03:25 - Explaining how pricing challenges often signal deeper business issues 08:46 - Why customers distrust ROI calculators 11:05 - What value conversation is all about and how to effectively go through it 14:00 - Emphasizing that trust is built through reliability and honest engagement 16:57 - How many good salespeople are there and what make good salespeople 19:17 - The importance of market focus and playbooks in sales 20:49 - Showing the most effective value conversation to have  25:03 - How he trains salespeople on value conversations 29:53 - Noting that while he focuses on larger customers, the same value-based principles apply to marketing lower-ACV products 30:24 - Ed's best pricing advice   Key Takeaways: "You cannot solve any pricing issue without tackling the strategy. And if the strategy is flawed, then the pricing isn't going to help you." - Ed Arnold "...and this is the thing that I think about value stories. It's not about the product. It's about the customer. The customer is the star of the story." - Ed Arnold   People/Resources Mentioned: Steven Forth: https://www.linkedin.com/in/stevenforth/ Forrester: https://www.forrester.com/bold/ Monitor Deloitte: https://www.deloitte.com/global/en/services/consulting/services/monitor-deloitte.html Leverage Point: https://www.leveragepoint.com/   Connect with Ed Arnold: LinkedIn: https://www.linkedin.com/in/edarnold1/   Connect with Mark Stiving: LinkedIn: https://www.linkedin.com/in/stiving/ Email: mark@impactpricing.com  

Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli, founder of Buried Wins, to dive deep into Win/Loss analysis and how product marketers can use it to drive better sales, positioning, and competitive strategy. Drew shares how he helps B2B companies turn customer insights into revenue-driving decisions, plus the three key changes every product marketer should make to get promoted.Matt and Drew cover:Why you shouldn't obsess over lost deals - and how to focus on winning more of the right customers instead.How competitive intelligence can shape your positioning and sales strategy.How to structure Win/Loss programs to influence product, sales, and marketing strategies.Timestamps(00:00) - - Introduction to Drew (04:13) - - What is Win/Loss analysis and why it matters (06:50) - - Why companies obsess over lost deals (and why that's a mistake) (09:08) - - The real value of analyzing won deals instead of just losses (11:39) - - How to identify your best customers and find more like them (13:31) - - The power of competitive intelligence in shaping positioning and sales (15:44) - - How to ethically gather insights from former competitor employees (18:54) - - Common mistakes companies make when running Win/Loss programs (21:09) - - How to structure a Win/Loss interview for maximum insights (25:27) - - The key questions to ask during Win/Loss interviews (28:45) - - Why sales and marketing alignment is critical for Win/Loss success (32:10) - - How Win/Loss analysis can influence product roadmap decisions (34:55) - - The best way to present Win/Loss findings to executives (37:25) - - How to turn insights into action and drive real business impact (40:30) - - A step-by-step guide to launching a Win/Loss program (43:37) - - Final takeaways and advice for product marketers Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode brought to you by Navattic.B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works. This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads. They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.So if you want to learn more about using product demos on your site, go check out Navattic's State of the Interactive Product Demo report now. ***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more

In this episode of the Startup CPG podcast, Daniel Scharff sits down with Daniel Herz, co-founder and CEO of FocusFuel, and Ben Bacon, founder of Lentiful, to dive into how AI is transforming the way brands operate, market, and grow in the CPG space.Ben shares how AI tools like Claude have revolutionized his email marketing, product development, and even customer insights, helping him craft better messaging, streamline operations, and identify key customer trends. He reveals how AI helped Lentiful optimize its product formulations, enhance email engagement, and even uncover celebrity customers.Daniel Herz explains how FocusFuel has used AI from day one—starting with name and branding ideation, all the way to email marketing, prospecting, and even investor pitch decks. He highlights how AI acts as a “CMO in your pocket,” optimizing marketing strategies, refining consumer targeting, and speeding up decision-making.Together, they discuss the power of AI in making small teams more efficient, the importance of human oversight, and where AI is headed in the CPG industry. Whether you're a startup founder or just AI-curious, this episode is packed with actionable insights on how to leverage AI for your brand's success.If you'd like to submit how you're using AI or for another call-in episode click the form here https://bit.ly/cpgstoriesListen in as they share about:AI for Marketing & Email CopywritingAI for Customer Insights & Database AnalysisAI for Sales Prospecting & Retail StrategyAI for Product Development & FormulationAI for Operations, Admin, and Legal TasksThe Future of AI in BusinessEpisode Links:Ben BaconWebsite: https://eatlentiful.com/ LinkedIn: https://www.linkedin.com/in/benjaminpbacon/ Daniel Herz Website: https://thefocusfuel.com/ LinkedIn: https://www.linkedin.com/in/daniel-herz/ Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Alice Li, founder and CEO of First Day, shares her journey of building a values-driven company in the health and wellness space. Discover how her family's history shaped the brand and its mission to prevent nutritional trauma for future generations. Alice discusses the art of connecting with modern moms—the primary household purchasers—and the significance of authenticity and trust in a crowded vitamin market. Gain insights on effective marketing strategies, product development, and the importance of adapting to consumer preferences. Don't miss this fascinating conversation on standing out in the wellness industry. Subscribe now for a dose of inspiration and entrepreneurial wisdom.   

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstatesHello fellow ag nerds. Today's special episode is what I like to call a spotlight. Instead of our normal format of a 40 minute long form interview, it's just a short peak into something interesting. The topics for these spotlights are determined in collaboration with our quarterly presenting sponsor, which this quarter is Case IH. Dan Klein is the Customer Insights Lead at Case IH and CNH. Dan grew up on a farm in Southwest Wisconsin, where he stays actively involved, working with his brother on the family farm. He holds a bachelor's degree in mechanical engineering and a master's in Engineering Management, which have supported his 17-year career at CNH. What I wanted to know from Dan is how a company of their size is incorporating feedback from customers into the design of their machinery. They have a “built by farmers” promise, but how are they actually executing on that? Brought to you by Case IH: Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers' needs, wants and challenges, integrating these insights into their development and manufacturing.For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers' needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster. Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks. That kind of design thinking is exactly where the future of ag is headed, and that's why you'll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they're working to push the ag forward.

Ep. 294 How can AI replace an $84 billion industry with just one prompt? Kipp and Kieran dive into how AI is revolutionizing market research, featuring insights from expert Mike Taylor (https://brightpool.dev/). Learn more about the amazing potential of AI in market research, the magic behind prompt engineering, and how you can leverage these tools to save time and money in your business.  Mentions Mike Taylor https://x.com/hammer_mt “Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs” https://amazon.com/Prompt-Engineering-Generative-AI-Future-Proof/dp/109815343X/ O'Reilly Media https://www.oreilly.com/ Grain https://grain.com/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt We're creating our next round of content and want to ensure it tackles the challenges you're facing at work or in your business. To understand your biggest challenges we've put together a survey and we'd love to hear from you! https://bit.ly/matg-research Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.