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Recorded live in Calgary for SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Meredith McKeough in conversation with Lisa Genovese, President of BottomLine, a marketing agency known for research-backed strategy and results. Lisa breaks down why so many brands skip the fundamentals and how that leads to shaky strategy, wasted spend, and misaligned messaging. The conversation explores how to use customer insight, competitive research, and data the right way, before jumping into tactics or creative, and why going back to basics often delivers the biggest impact. From practical ways to gather meaningful customer insight to common mistakes brands make across the buyer journey, this episode is packed with grounded advice for marketers, leaders, and teams looking to make smarter, more confident decisions.
In this episode, we sit down with Idir Ouhab, a solution engineering leader at n8n, to dive deep into how AI and automation are reshaping the way we work. We go beyond the hype, sharing hands-on examples of automating repetitive SE tasks, improving CRM hygiene, and extracting actionable insights from every customer call. Idir reveals how even simple automations can free up time, boost quality, and help SEs stay ahead—without sacrificing the human touch. We explore practical workflows, from Slack-powered AI bots that answer sales team questions, to systems that turn call transcripts into product gap reports and CRM updates. If you've ever felt bogged down by manual follow-ups or prepping for back-to-back meetings, this episode is packed with ideas you can start using today. Tune in and see what's possible when solution engineers put automation to work. Idir on LinkedIn - https://www.linkedin.com/in/idirouhab/ ----------
Episode recorded during hectic times with new puppies and packed schedules Johan and Gustav tackle Microsoft's announcement about comprehensive sovereign solutions for European organizations - a complex topic they admit requires legal expertise they don't possess, but impacts every European Dynamics implementation. Opening with their standard recommendation of West Europe as primary datacenter and North Europe (UK) as fallback, they debunk latency concerns from 10-12 global implementations spanning Europe, US, and Asia with single instances. The conversation traces the Max Schrems saga - his persistent legal challenges to US-owned datacenters storing European data, questioning whether peace-time laws hold meaning when conflicts arise. Gustav shares a revealing anecdote about a Swedish governmental organization demanding local datacenter hosting while unknowingly using Office 365 stored elsewhere, illustrating how organizations often lack understanding of where their data actually resides. Microsoft's three-tier sovereign cloud offering emerges: Sovereign Public Cloud (current setup enhanced with Data Guardian ensuring European-only personnel access and customer-managed encryption keys for everything), Sovereign Private Cloud (Azure in your basement, managed like public cloud, supporting email and SharePoint initially with broader rollout planned), and National Partner Cloud (locally-owned datacenters managed by European partners like T-Mobile or CGI, reminiscent of Germany's now-closed datacenter). The Dynamics implications remain murky. While Microsoft 365 and Azure workloads seem straightforward for partner clouds, Johan expresses skepticism about Dynamics timelines given its complexity and surrounding infrastructure requirements. The hosts note CRM already works in Norway and Sweden, but Finance & Operations and Customer Insights remain unavailable, and not all datacenters receive updates simultaneously - West/North Europe lead in frequency and features. A new wildcard enters: potential tariffs on American-owned datacenters could dramatically impact cloud economics overnight, undermining the predictable subscription model that justified cloud migration. The Blog Post: Announcing comprehensive sovereign solutions empowering European organizations - The Official Microsoft Blog
The CPG Guys are joined in this episode by Angela Martin, VP of Customer Insights & Branding at Dollar General. With approximately 20,000 stores, they serve communities across the country, from right around the corner. DG exists to provide convenience, quality, and value, so their customers can get back to what's important. This episode was recorded at DG headquarters in the Hall of Values.Follow Angela on LinkedIn at: https://www.linkedin.com/in/angela-martin-a177b3a4/Follow DG on LinkedIn at: https://www.linkedin.com/company/dollar-general/Follow DG online at: https://www.dollargeneral.com/about-us/historyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.
Discover how entrepreneur Jon Stamell built a multimillion-dollar agency, consulted CEOs, and now leads AI innovation to uncover the motivations behind customer behavior. From Detroit to global trade shows to pioneering psychographic AI, Jon's journey is a masterclass in reinvention, curiosity, and strategic thinking.⭐ Learn the biggest mistakes he made, the insights he gained, and his best advice for today's founders.
Hey CX Nation,In this week's episode of The CXChronicles Podcast #274, we welcomed Dave Rennyson, President & CEO at SuccessKPI based in the Washington, DC area. SuccessKPI is an on-demand insight and action platform that removes the obstacles that agents, managers, and executives encounter in delivering exceptional customer service.SuccessKPI is trusted by some of the world's largest government, BPO, financial, healthcare, and technology contact centers in the United States, Europe, and Latin America.In this episode, Dave and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer experiences.**Episode #274 Highlight Reel:**1. Why the best organizations & teams invest in constant training efforts 2. How music and business are wildly similar 3. Leveraging & investing in AI over the next 1,000 days 4. Understanding the power of your data architecture 5. Tomorrow's leading tech-companies will bring solutions, not headaches Click here to learn more about Dave RennysonClick here to learn more about SuccessKPIHuge thanks to Dave for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & contact center space into the future. For all of our Apple & Spotify podcast listener friends, make sure you are following CXC & please leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Check out the CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!
Olá, seja muito bem-vindo ao StandardsCast EP #355 ALL FLEET. Neste episódio conversamos com Raphael Vidotto (Gerente de Operações de Frotas ATR) e Daniele Oliveira (Gerente de Customer Insights) sobre NPS de pilotos. Entendemos como funciona a métrica do Net Promoter Score e os principais pontos avaliados pelos clientes da Azul na pontuação de NPS do nosso grupo de aviadores. Forms: https://forms.office.com/r/A23tSQXHuH Em caso de dúvidas, críticas ou sugestões, envie um e-mail para standardscast@voeazul.com.br. Este Podcast foi produzido pela Diretoria de Operações da Azul Linhas Aéreas. Em caso de divergência entre qualquer assunto técnico abordado e os documentos oficiais, os documentos prevalecerão. Todos os direitos reservados.
In this episode of the Exceptional Sales Leader Podcast, I am joined by Rajiv Lamba, a trailblazer in the field of consumer research. The discussion dives into Rajiv's innovative journey from a consulting firm employee to founding SurveySensum, a company breaking new ground in market research. The episode explores how SurveySensum utilises technology to provide real-time customer insights at a fraction of the cost usually incurred when employing large consulting firms. This conversation sheds light on the challenges and learnings Rajiv faced in positioning SurveySensum as a credible alternative for obtaining valuable customer feedback. The episode provides an in-depth look at how SurveySensum is revolutionising consumer research through AI-driven insights. We discuss the transformation of traditional customer research methods, emphasising the adoption of platforms that enable businesses to pivot quickly based on customer feedback. Rajiv shares his expertise on enhancing customer satisfaction and reducing churn through actionable insights, positioning SurveySensum as a competitive player in the AI and consumer insights space. Whether you're an SME or a large corporation, understanding and acting on customer feedback is made simpler with SurveySensum. To connect with Rajiv, and to learn more about what he does, including taking advantage of a free trial of SurveySensum, go to: LinkedIn - https://www.linkedin.com/in/rajiv-lamba/ Website - https://www.surveysensum.com/
In this episode of Your B Side, you'll discover that Danyal carries a soft spot for shawarma, soulful music, and the philosophy books that shaped how he sees the world. He opens up about a transformative scholarship that took him from Lahore to New York, and a recent trip through the UK filled with history, art, and a few surprises.Support the showListen to all the episodes, rate and review us wherever you listen to your podcasts!--Écoute tous les épisodes, laisse nous une note et un commentaire partout où tu écoutes tes podcasts!Contact: Instagram (EN) Instagram (FR) TwitterLinkedinFacebookEmail: your.bside.podcast@gmail.com Credits: Jazzy Abstract, by BeatComa-Media
Lisa and Emma share their experiences from the IMA's recent Insight forums, highlighting the positive atmosphere and the encouraging conversations around the role of Insight in driving organisational change. They address the initial concerns surrounding the term "activist" and how, upon deeper understanding, it resonated positively with attendees.We also explore the current state of the Insight industry, acknowledging the opportunities and challenges posed by technological advancements, particularly AI. That's the backdrop against which we Insight activists will need to reframe our mindset and play our new roles.As we look ahead to the new year, James encourages listeners to reflect on their Insight teams and their capability and consider how they can enhance their value to their organisations. We discuss upcoming Insight forums in January and February, focusing on Insight leaders' priorities for managing and transforming their teams, and Insight professionals' priorities for self-development. And we say thank you! Thank you to all our listeners for tuning in throughout Season 11 and hope you will join us again in early 2026 for the upcoming Season 12. We wish everyone a happy holiday season and encourage you all to embrace the opportunities for Insight growth and transformation in the year ahead.Please listen to find out more! Topics DiscussedThe Insight professionals pyramid (01.56)The importance of activism in Insight (5.05)Knowledge stewardship in the age of AI (12.03)Valuing Insights and commercial impact (17.23)January and February forum themes (25.39) This is episode 82 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. We will explore the 42 secrets of successful corporate Insight teams; and the need for Insight leaders to write their own playbooks; we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved.
In this episode of the Healthy, Wealthy and Smart podcast, host Dr. Karen Litzy sits down with Amy-Lynn Taylor, Jane's Customer Insights and Enablement Expert, to discuss the innovative solutions Jane offers to healthcare practitioners. Amy shares her journey from the US support team to her current role, emphasizing the importance of customer feedback in product development. The conversation covers Jane's AI scribe, community building, and upcoming features, providing listeners with insights into how Jane is transforming the healthcare industry. Takeaways Amy Lynn Taylor emphasizes the importance of customer feedback in product development. Jane offers a free plan for practitioners to try AI Scribe with up to five notes a month. The AI scribe has been a game-changer for many practitioners, improving their workflow. Jane's community-building began organically and remains a priority. The platform integrates AI to enhance user experience and streamline processes. Jane's customer support is highly praised for its dedication and effectiveness. Upcoming features include secure messaging and telehealth capabilities in the client app. Jane websites can now be created quickly with AI, integrating seamlessly with the platform. The platform's community includes Facebook groups for users and non-users to connect. Jane's AI tools help clinics build their social media presence and improve SEO. Chapters 00:00:00 Introduction and Guest Welcome 00:00:00 Amy Lynn Taylor's Journey and Role 00:00:00 Jane's AI Scribe and Free Plan 00:00:00 Community Building and Customer Support 00:00:00 Upcoming Features and Innovations 00:00:00 Conclusion and Key Takeaways More About Amy-Lynn: Amy-Lynn is part of the amazing team that helps Jane's Customer Success crew work smarter, not harder. She is passionate about keeping the voice of the customer at the heart of everything I do. That means finding ways to turn feedback into action, streamline processes, and make life easier for the incredible people who spend their day fulfilling Jane's mission to "Help the Helpers." It's part detective work, part problem-solving, and 100% about creating a better experience for everyone. Resources from this Episode: Jane EMR Jane on Facebook Jane on Instagram Jane App Community on FB Jane App US Billing Community on FB Amy-Lynn on LinkedIn Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month Follow Dr. Karen Litzy on Social Media: Karen's Instagram Karen's LinkedIn Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio
In this lively and candid episode, UNB Tim sits down with Tim Wildman, founder of WildmanT, to discuss the evolution of his brand and how he became the go-to creator of big-pouch underwear. The conversation dives into how the Big Dick Underwear Company was born, how marketing restrictions shaped the brand's voice, the challenges of producing in the U.S., and the surprising demographics of his customer base. The two Tims explore the rise of pouch-focused underwear, being copied by competitors, the unexpected popularity of thongs among straight men, and the growth of the modified/pumpers community that helped shape WildmanT's Monster Cock line. The episode also touches on social media censorship, customer needs, limited-edition drops, and upcoming product ideas like leggings and swim thongs. Funny, brutally honest, and packed with insider industry insights, this episode highlights the importance of solving real problems for real men—and the sometimes wild world of men's underwear design. ⸻ Takeaways Brand Origins & Strategy • WildmanT started in 2009 with novelty items but pivoted after consistent copying and marketing limitations. • When ads weren't allowed, he turned keywords into his main advertising strategy—using language big brands couldn't. • Search terms like “big dick underwear” became a goldmine because buyers were already looking for exactly that. Building a Unique Market • WildmanT intentionally targeted underserved men in middle America who struggled with comfort in standard underwear. • His brand became one of the first fully dedicated “big pouch” companies, not just a single product line. Challenges of Social Media & E-Commerce • Platforms like Facebook, TikTok, and Amazon routinely flag men's underwear images regardless of compliance. • Even mannequin photos are often rejected, forcing the use of “ghost” product shots. • Automated content moderation is inconsistent, making it difficult for underwear brands to operate normally online. Product Evolution • Customer demand continually pushed for bigger pouches—today's “Big Boy” is nearly double its original size. • The Monster Cock pouch was born from needs of the modified/pumpers community. • Limited editions (Halloween, upcoming Santa brief) sell out immediately and won't be reproduced. Manufacturing Philosophy • All WildmanT products are made in Fort Lauderdale, FL, which increases costs but maintains quality and control. • The team is exploring leggings, but pricing and production costs remain a barrier. • Swimwear thongs may return soon. Customer Insights • 60–70% of WildmanT customers are straight men seeking comfort solutions. • Doctors who perform implants and scrotal enhancement surgeries recommend WildmanT to patients. • Big dick underwear isn't just about vanity—many buyers struggle with long-term comfort and mobility issues. Industry Commentary • Copycat designs are rampant in the underwear market. • Smaller brands often lose out when competing companies mass-produce their ideas. • Despite growing acceptance, men's underwear is still difficult to market due to censorship and social taboos. ⸻ Sound Bites • “My raunchy mouth is what made me the king of big dick underwear.” • “People searched for big dick problems—but nobody marketed to them until I did.” • “There are things out there bigger than I ever thought possible.” • “If you're hard, you should probably take your underwear off and start fucking.” • “I make everything in the U.S. because I want perfection—and oversight.” • “Some people buy my underwear not because they need it, but because it makes them feel good.” • “Everything I make is designed for support and comfort first. Fun comes second.” • “Many of my customers have spent 20, 30, sometimes 40 years trying to find underwear that finally fits.” • “The Monster Cock pouch was created because the modified community needed an off-the-shelf solution.” • “I can't hide from my Southern family what I do—they see the site and think it's wild.” Links: Store – www.wildmant.com Social Twitter – https://x.com/BigBoyPouch YouTube – https://www.youtube.com/user/wildmantonline Instagram – https://www.instagram.com/wildmantim Facebook – https://www.facebook.com/wildmantonline NOTE – if reading this after the show has dropped, sometimes the account gets deleted by the social media site. Support UNB For on going support join our Patreon – www.patreon.com/unbblog You can now Join for free. For one time support visit our support page – https://www.underwearnewsbriefs.com/about/support-unb/ You can donate by Ko-fi or Paypal Or buy from the UNB Store – www.unbstore.com Gift us something from our wish list – https://www.amazon.com/hz/wishlist/ls/KCJXCDDPU0LI?ref_=wl_share Buy Amoresy – https://amoresy.com/UNBTIM Buy BodyAware – https://bodyaware.com?bg_ref=7FgHF6QR1x Buy Xdress – https://xdress.com?bg_ref=cG6ohBdgUO Buy Real Men – https://www.rmac.store/TIM77812 Find out More Read more at unbblog.com Follow unb on Twitter – https://www.twitter.com/unbblog Instagram – https://www.instagram.com/unbblog Reddit – https://www.reddit.com/r/unbstoreandblog/ Follow Tim Twitter – https://www.twitter.com/unbtim Instagrm – https://www.instagram.com/unbtim Facebook – https://www.facebook.com/unbtim BlueSky – https://bsky.app/profile/unbtim.bsky.social Spandex Party – https://spandexparty.com/unbtim Send Feedback/questions to feedback@brieftalkpodcast.com
Neste episódio do Performa Q. Pod na CBN Campinas, recebemos Marina Sampaio, Head de Loyalty e Customer Insights no Sam's Club Brasil, para uma conversa profunda sobre fidelização de clientes, uso estratégico de dados, inteligência artificial e cultura organizacional no varejo. Marina compartilha como o Sam's Club transforma informações em vantagem competitiva, cria jornadas personalizadas e impulsiona a experiência do cliente com ações orientadas por dados reais. Ela explica também como a empresa mede o NPS em tempo real, aplica IA para prever churn e monta comunidades de clientes para cocriar valor. A conversa passa ainda por tendências de fidelização, o papel da cultura na inovação, os desafios da liderança feminina e a importância da intencionalidade em diversidade.
Unser Supporter Brainsuite hat ein Tool entwickelt, in das ich meine Werbemittel, Handzettel, Reels oder Verpackungen laden kann und diese dann in Bezug auf ihre Effektivität bewerten lassen kann, um sie dann weiter zu optimieren. Darin steckt natürlich KI. Wie das genau funktioniert, welche Ergebnisse ich damit erzielen kann und welche Rolle dann noch unser Bauchgefühl spielt – darüber spreche ich mit Co-Founder: Dr. Dirk Held.
Ten years ago, Steve Wills and I became rather obsessed by this book, and it helped contextualise some of our thinking on Insight farming – the critical habit of discussing new research and analysis findings, checking facts and figures that seem at odds with existing learning, investigating contradictions, and building picture summaries drawn from multiple sources. It's not just the summaries themselves that are critical, it's the discussions between Insight people along the way.But as we think about Insight roles of the future, I think one of the behavioural roles that will give us great opportunities to expand our remit is that of the knowledge steward, where we are not only farming the collective insight produced by the Insight team, but checking, challenging, combining and curating the knowledge produced by many others around the organisation. Please listen to find out more! Topics DiscussedA framework for Insight management (2.02)Black Box Thinking: the differences between industries (4.39)The relevance for Insight teams (8.43)The importance of discussing insight (10.53)Learning from John Cleese (11.42)The emerging need for knowledge stewards (15.42)Thank you for 20,000 downloads! (22.57) This is episode 81 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved.
Zach sits down with Charlene Corely, Nieslen DEI executive to talk about her research efforts and the importance of data and market trust. Connect with Charlene https://www.charlenepolitecorley.com/ Check out our merch! https://living-corporate-shop.fourthwall.com/ Learn more about Living Corporate's offerings and services. https://work.living-corporate.com/ Join our Patreon! https://www.patreon.com/livingcorporate
What happens when cutting-edge AI meets customer experience in some of the world's most highly regulated industries? In this episode, we sit down with Sarah York, Chief Experience Officer and Fractional CMO, to unpack how AI is reshaping the way companies connect with their customers from startups to established enterprises.Sarah shares how data-driven insights and automation can elevate the customer journey without losing the human touch. We explore how brands like Chewy use personalization to turn routine interactions into moments of delight, why building with data in mind is essential, and how AI audits and benchmarking can transform marketing efficiency.We also dive into the evolution of marketing, from affiliate networks to influencer partnerships, from Google to Reddit, and how generational shifts are redefining where and how customers engage. Plus, Sarah reveals how to use AI responsibly in content and lead generation without losing authenticity.If you're passionate about the future of AI, marketing, and customer experience, this one's for you.Subscribe for more data-driven conversations on Numbers and Narratives — where insight meets impact.https://www.linkedin.com/in/sarahyorktx/
I hope you agree that these are all critical aspects to consider if we want to lead or play a part in the transformation of our Insight teams. By documenting and developing our ideas for each, we can clarify our ambitions, sketch out our designs, consider helpful habits, who we will need to talk to, and how we are going to review progress.But is that enough?I think the truth is that every Insight leader or aspiring leader who wants to achieve sustainable transformation for their Insight team and its impact on their organisation will also need to work on themselves and how they can personally become more transformational leaders.The 9th P of the Insight leader's playbook is for Personal plan. Please listen to find out more! Topics DiscussedWhy do we need a personal plan? (0.43)Reading about personal effectiveness (3.29)Developing our ambition (6.56)Designing our week (8.47)Using the Insight leadership framework (13.31)Adopting helpful habits (18.43) This is episode 80 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley's books, Transforming Insight and The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved.
Some of the IMA's most successful Insight leaders have gone one step further, and estimated the value that the Insight team itself has added each year, ultimately expressing this as a return on Insight investment.In today's episode, James talks to two senior UK Insight leaders, Danny Russell (ex Sky and O2) and Suzanne Lugthart (formerly with ebay, ITV and Rightmove). They have just launched a new initiative called Bigger Than Biscuits that aims to catalogue some great examples of how Insight, research and analysis have added value to business decisions.Has your research led to a successful advertising campaign? Has your analysis led to cost savings or increased revenue by relocating stores or the way products are displayed in them? Has your joined-up insight helped reshape company strategy and unlocked hidden growth opportunities?If it has, your work could be an invaluable addition to this initiative and help other Insight professionals make the case for greater investment in Insight. Please listen to find out more! Topics DiscussedIntroducing Bigger Than Biscuits (2.56)Are CMOs spending less on market research? (6.59)Insight as a cost or investment? (10.20)Think commercially and keep a value log (14.02)It's all about estimation (17.42)The ECB's Hundred £1bn valuation (22.33)It starts with prioritisation (25.43)How to get involved (27.21)A challenge for all listeners (30.30) Highlights“It's the stuff that feeds the innovation pipeline. It's the stuff that feeds the creative platform development. It's all the work we do. I mean it's even stuff like customer experience research. It's anything that can help us diagnose a problem in a business so they can go and do something that will put it all right.” (04:46)“So those stories are there, but people just need the courage to let us work with them to get them out there. The point is that we have to assume that these very important stakeholders around the business let's call it nicely don't really understand and let's be realistic and say they don't really care about the incredible work that we're doing or the stresses that we're under, or the budgetary constraints, etc.” (17.19)“We'd go along and say, okay, you want our time and our budget, so tell me about this thing you're working on, how much money is it going to make and how much are we going to make a difference? And some of them hadn't really thought through and it was good for them to go back, and then they felt they were in this competition for our time and attention and suddenly you feel really quite elevated.” (24.46)“It's about being loud and proud, and if people are still too nervous about that, then just get onto LinkedIn and give us a follow on Bigger Than Biscuits, because that will at least mean they start to see the sort of work that we're doing. .” (29.41) This is episode 79 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley's books, Transforming Insight and The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved.
After 5+ years working with early and growth stage companies, I created the Customer Insights Roadmap, a 4-phase process that helps founders/CEOs and their teams understand their customers deeply, translate those insights into clear and compelling positioning and messaging, and then scale growth in a way that works for your specific target buyer. It's the exact process I take my clients through and it all starts with the hard work: real conversations with your customers. We run this program and it's not uncommon to see faster sales cycles and even 4X closed won deals.Read about the Customer Insights Roadmap: furmanovmarketing.com/blog/customer-insights-roadmapRead more about the Content Strategy Canvas: furmanovmarketing.com/blog/content-strategyFor more content, subscribe to Building With Buyers wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: linkedin.com/in/annafurmanovWebsite: furmanovmarketing.comOne Insight newsletter: Subscribe
In Episode 99, I do something a little different: I take you behind the scenes as I use ChatGPT in voice mode to design a real automation from start to finish. The goal? Build an internal chatbot for product and engineering that's trained on CX call transcripts stored in Gong, so teams can ask targeted questions (“What's frustrating customers in Module X?”) and get instant, concise answers with deep links back to the exact call moments.You'll hear how I frame the problem, push the model to avoid hallucinations, and pick a stack that balances speed, privacy, and scale: Gong → Airtable as the searchable store → a Zapier-hosted chatbot for querying. We also cover transcript hygiene (auto-removing small talk and personal details), vendor privacy considerations, and a simple habit hack: having AI remind you later to actually implement the ideas you generated while walking the dog.I'll link the step-by-step PDF I asked ChatGPT to generate in the show notes so you can follow along and adapt it to your environment.If this sparks ideas for your own digital CX programs, follow/subscribe and drop a review—it really helps more practitioners find the show.Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic
Management guru Peter Drucker said many years ago that “what gets measured gets managed” which many have adapted to ‘what gets measured gets done'.Similarly, the second habit of Stephen Covey's 7 Habits of Highly Effective People, was that we should all ‘begin with the end in mind.' That's why I decided to make the 8th P of the Insight Leader's Playbook, P for Performance.Please could I ask you to reflect on a simple question:Q _ Has your Insight team had a good year so far?I hope you think it has! But what I'm really interested in is the thought process you just went through.How did you evaluate whether your Insight team had enjoyed a good year?What were the measures you considered? The types of evidence? Did you think about the outputs you can measure in this year, or the foundations you have laid for the next? Please listen to find out more! Topics DiscussedThe types of evidence we collect (2.19)Insight team assessment ladder (6.40)Investing in Insight assets (8.07)An Insight team's critical assets (12.18)Knowledge as a critical asset (13.37) This is episode 78 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved.
Stefano Puntoni, Wharton Marketing Professor and Co-Director of Wharton Human AI Research, explores the latest developments in artificial intelligence, including massive vertical integration deals, high-profile copyright settlements, and new frontiers in synthetic data that are transforming how businesses understand consumers. Hosted on Acast. See acast.com/privacy for more information.
AI and data help tell us what people do, but not why. Lauren Taylor, global leader of BCG's Center for Customer Insight, makes sense of the mixed signals that consumers give off. To truly understand what drives people, businesses of course value robust, real-time data. But they also must uncover the context, motivators, and human truth behind every choice. Learn More:Lauren Taylor: https://on.bcg.com/4nfwZ1A BCG's Latest Thinking on Customer Insights: https://on.bcg.com/46iy6Yt The Paradox of Pessimism: Why Gloomy Consumers Keep Spending: https://on.bcg.com/3Ir7FH2 Unpacking the $15 Trillion Opportunity in Leisure Travel: https://on.bcg.com/4gGyCTI Mapping the Consumer Touchpoints That Influence Decisions: https://on.bcg.com/3IBLBcD GenAI's Role in Customer Insights: Think "And" Not "Or": https://www.linkedin.com/pulse/genais-role-customer-insights-think-ajr3c/ Chapters 00:00-01:25 Introduction/Lauren's ‘So What' 01:26-02:39 How can businesses cut through the contradictions and truly understand what customers want? 02:49-03:18 Should we just ignore what people say? 03:19-04:37 What is consumer sentiment? 04:38-05:35 What can businesses really learn from consumers? 05:36-06:20 What factors play into the say-do gap? 06:21-07:45 How much does emotion shape what people buy? 07:46-09:08 How and why should businesses deaverage the customer? 09:09-10:17: How nuanced is motivation across different regions? 10:18-12:10 What parts of the customer journey actually shape what people choose? 12:11-12:52 Has AI helped us better understand customers or made things more confusing? 12:53-13:51 How can companies make sense of conflicting signals? 13:52-14:46 How is AI changing the way that we understand consumer behavior? 14:47-16:19 With data available, why is it critical for businesses to still talk to customers? 16:20-17:07 What mistakes are companies making when it comes to listening to their customers? 17:08-17:32 What should companies look for in sentiment signals? 17:33-18:04 Lauren's ‘Now What' 18:05-18:27 Do milestone moments matter? 18:28-18:42 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Balance is a term we hear a lot about in the dairy industry, but what does it truly mean? In this STtalks, Brian Behnke joins us to explore the concept of balanced breeding in modern dairy production. Brian shares how STgenetics® is pioneering the creation of bulls that blend size, conformation, production, and health traits to meet the evolving needs of dairy producers. Touching on standout sires like AIRDROP, BIGWIG, BEATBOX and more, Brian sheds light on their potential impact on the industry's future. Tune in to learn how these balanced breeding sires are setting up dairymen to achieve remarkable production goals in the next decade.00:00 Introduction and Welcome00:31 Defining Balanced Breeding01:49 STgenetics®' Approach to Balanced Breeding02:57 Customer Insights and Industry Trends07:38 Highlighting Key Bulls09:46 Spotlight on Proven Bulls15:04 Additional Noteworthy Bulls17:14 Conclusion and Final Thoughts
So the 7th P of the Insight Leader's Playbook is for Process.Process might not always sound the most exciting topic but the way we approach can often make the difference between a productive, effective, efficient and successful Insight team, and a group that is doing its best to survive another spin around the corporate hamster wheel.To quote James Clear from his bestseller, Atomic Habits:“We do not rise to the level of our goals, we fall to the level of our systems.”That's true for organisations and for individuals, and it's also true for Insight teams. Please listen to find out more! Topics DiscussedThe critical importance of process (01:19)Project-orientated processes (03:10) Enabling processes (04:52) Buying back our time (06:22)An Insight team's operating manual (8:22)Navigating the adoption gap at HMRC (12:21)Key points to consider (18:31) This is episode 77 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening. About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved.
Shoshana Kordova joined me to talk about some of my favorite customer research and insights topics, she's founder of Peel Product Marketing and 3X founding product marketer with over a decade of journalism experience.Here's what we cover:How does your journalism background help you with customer research;There are many Product Marketers, how do you differentiate;How do you know something is a true customer insight;How do you turn insights into action;What's the biggest challenge for companies you're working with right now.Shoshana on LinkedIn: www.linkedin.com/in/shoshana-kordova Peel Product Marketing: https://app.assetmule.ai/vVFtTvys Check out her customer insights playbook: https://jetpack.productivepmm.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: linkedin.com/in/annafurmanovWebsite: furmanovmarketing.com
What if your value proposition is costing you customers? In this episode of StrategyCast, learn how to build bold, resonant messaging that speaks to real human needs, adapts to changing markets, and gets your whole team aligned for breakthrough brand results!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:56 "Marketing Insights: From Enterprise to Nonprofit"07:53 Nonprofit vs. For-Profit Principles11:02 "Strategic Marketing Framework Development"14:16 Influential Decision Makers Boost Sales19:23 "Six Elements Framework for Customer Insight"23:14 "Differentiation Through Superior Outcomes"27:22 Phased Value Proposition Validation28:18 Internal Communication and Customer Insight31:21 Unexpected Product Feedback Challenge35:42 "Lead with Data-Driven Insights"38:10 Early Problem Identification Benefits==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!
Want to know how a top CPO turns health data into a life-changing product? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Oura Ring Chief Product Officer Holly Shelton reveals how to build groundbreaking health technology through customer-centric design and rapid innovation. Holly shares her journey from Apple to leading a preventive health wearable company, offering insights into balancing cutting-edge technology with meaningful user experiences.
Episode web page: https://bit.ly/3UXulRJ ----------------------- Episode summary: In this episode of Insights Unlocked, host Lija Hogan sits down with Jake Burghardt, author of Stop Wasting Research and ex-Amazon and ex-Microsoft. Together, they dive into one of the most overlooked challenges in customer research: why so much valuable insight never gets used. Jake shares his framework of preparation, motivation, and integration for reducing research waste and turning overlooked findings into meaningful product impact. He and Lija explore the cultural and operational shifts teams need to make—beyond tools and repositories—to ensure insights are visible, reusable, and embedded in decision-making. The conversation touches on practical strategies for reusing past research, connecting insights across teams like marketing and customer success, and the opportunities and risks of AI in shaping research workflows. Jake also underscores the importance of keeping research human-centered, even as synthetic data and automation gain traction. Whether you're a researcher, product leader, or marketer, this episode offers actionable guidance for making the most of the knowledge your teams already have—and ensuring customer insights don't go to waste. Why so much customer research goes unused Jake's framework for reducing research waste: preparation, motivation, integration How to make research insights more visible and reusable across an organization Ways to bridge silos between UX, marketing, and customer success teams The promise and pitfalls of AI in research operations Practical steps to keep research human-centered in an AI-driven world How leaders can run small experiments to unlock more impact from existing insights Resources & Links: Jake Burghardt on LinkedIn (https://www.linkedin.com/in/jakeburghardt/) Stop Wasting Research book; 15% off discount code SWR-POD will work through Dec 15, 2025, (https://rosenfeldmedia.com/books/stop-wasting-research/) Jake's monthly newsletter (https://www.integratingresearch.com/newsletter) Lija Hogan on LinkedIn (https://www.linkedin.com/in/lija-hogan-894769/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast
Wie können Händler und Hersteller im E-Commerce wirklich erfolgreich sein, während neue Plattformen wie Joybuy von JD.com in Deutschland starten? In dieser Folge setzen Florian und ich die Diskussion über Agentic Commerce fort und beleuchten die neuesten Entwicklungen. Gemeinsam werfen wir einen Blick auf die Herausforderungen, vor denen Unternehmen stehen, und diskutieren, warum Plattformen wie Joybuy nur wenigen Unternehmen nachhaltigen Erfolg ermöglichen. Außerdem sprechen wir über die Chancen und Grenzen neuer Geschäftsmodelle in einem Markt, der von Zalando & Co. geprägt ist, sowie über die Schwierigkeiten für Investoren und Anwender, profitable Akteure zu identifizieren. Dabei zeigt sich, dass der Einsatz von KI nicht nur ein optionales Feature ist, sondern zunehmend zu einem entscheidenden Faktor für Marktrelevanz wird. Außerdem werfen wir einen Blick auf die Dynamik zwischen großen Marktplätzen und spezialisierten Händlern: Wie verändern Plattformen wie Amazon, Google oder JD.com das Spielfeld, welche Rolle spielen Datenhoheit und Customer Insights, und wie reagieren Konsumenten auf personalisierte Angebote im Vergleich zu klassischen Produkt-Listings? Wir diskutieren, warum selbst etablierte Systeme wie ERP- und CRM-Plattformen vor neuen Herausforderungen stehen, wenn KI und datengetriebene Automatisierung die Erwartungen der Nutzer verändern, und warum diese Entwicklungen sowohl Chancen als auch Risiken für alle Beteiligten bergen. Das Gespräch im Überblick: (0:55) E-Commerce im Wandel (5:54) Ausblick auf AI-Investments (12:08) Die Zukunft des E-Commerce (16:44) Beratung und Personalisierung im Handel (23:46) JD.com und die Herausforderung in Europa (29:17) Strategien für kleine Unternehmen (50:02) Die Rolle der Daten im E-Commerce (55:43) Empfehlungen für den Mittelstand Klassentreffen 2025: https://www.eventbrite.de/e/das-klassentreffen-25-tickets-1540426129019 Discountcode: Glasperlen BVP Atlas – State of AI 2025: https://www.bvp.com/atlas/the-state-of-ai-2025 LinkedIn-Artikel “Opportunity to Build the Next Amazon Retail”: https://www.linkedin.com/pulse/1t-opportunity-build-next-amazon-retail-konstantine-buhler-36f1c/ Spryker EXCITE Ticket: https://spryker.com/events/excite-202... Partner in der Folge: https://linktr.ee/kassenzone Community: https://kassenzone.de/discord Feedback zum Podcast? Mail an alex@kassenzone.de Disclaimer: https://www.kassenzone.de/disclaimer/ Kassenzone” wird vermarktet von Podstars by OMR. Du möchtest in “Kassenzone” werben? Dann https://podstars.de/kontakt/?utm_sour... Alexander Graf: https://www.linkedin.com/in/alexandergraf/ https://x.com/supergraf Youtube: https://www.youtube.com/c/KassenzoneDe Blog: https://www.kassenzone.de/ E-Commerce Buch 2019: https://amzn.eu/d/5Adc1ZH Plattformbuch 2024: https://amzn.eu/d/1tAk82E
Send us a textFor nearly 70 years, Blain's Farm & Fleet has stood as a trusted destination for rural and suburban consumers across the Midwest—earning its reputation as the “modern general store” through a steadfast commitment to community, convenience, and customer loyalty. In this edition of Leaders in Customer Loyalty: Brand Stories, we sat down with Aly Blawat, who leads Customer Research, Insights, Personalization Strategy, and Loyalty at Blain's Farm & Fleet, to learn more about how the brand continues to evolve its value proposition, listen deeply to its customers, and execute a loyalty strategy that's both personal and purpose-driven.
Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
Keywordscybersecurity, product management, career development, market strategy, customer insights, hacking, music, team building, startup life, risk management SummaryIn this episode of No Password Required, host Jack Clabby and co-host Kayleigh Melton engage in a lively conversation with John Shipp, a product strategist at Rapid7. They explore John's unique journey from a metalhead to a cybersecurity expert, discussing the importance of passion in career development, the intricacies of product management, and the significance of customer insights in shaping cybersecurity solutions. John shares his early experiences in hacking, the influence of music on his life, and the value of building strong teams and company culture. The episode concludes with a fun segment called the Lifestyle Polygraph, where John answers quirky questions about his ideal cyber team and his dream day with Ric Flair. TakeawaysBeing a metalhead prepares you for the boardroom.You can follow your passion and thrive in your career.Product management involves understanding customer needs and market dynamics.Curiosity is a key driver in the tech field.Great teams are built on strong leadership and culture.Startup life requires a willingness to take risks.Networking and building relationships are crucial in cybersecurity.Understanding your risk appetite is important when considering career moves.Music can be a significant influence on personal and professional life.Mentorship and sharing knowledge are vital for growth in the industry. TitlesFrom Metal to Management: A Cybersecurity JourneyPassion and Profession: Finding Your Path in Cybersecurity Sound bites"You can follow your passion and thrive.""I learned security at scale.""Curiosity drives my passion for tech." Chapters00:00 Introduction to Cybersecurity and Personal Journeys02:49 The Role of Passion in Career Development05:21 Navigating Product Management and Market Strategy08:23 The Evolution of Cybersecurity Skills11:37 The Importance of Customer Insights in Product Development14:35 Early Experiences in Hacking and Cybersecurity17:24 The Influence of Music on Personal and Professional Life20:19 Building Teams and Company Culture23:10 Startup Life and Risk Management26:08 Lifestyle Polygraph: Fun Questions and Insights29:13 Final Thoughts and Connections
Thompson and Austin Hay, co-founders of Clarify, the startup that's pioneering the idea of autonomous CRM. Their vision? A CRM that actually does the work for sellers of driving outreach, managing pipeline, and surfacing insights without constant manual input. Patrick and Austin share: • Their journey from Iteratively, Ramp, and Amplitude to founding Clarify • Why the CRM market is ripe for disruption with AI • How Clarify's unique pricing model flips the script (free CRM, pay only when the AI agent works for you) • The concept of autonomous GTM teams and the rise of the Go-to-Market Engineer • Lessons in building culture, hiring talent, and embracing the “beautiful mess” of startups If you're a founder, sales leader, or builder rethinking your revenue stack and curious about how AI will transform the way teams sell, this conversation is a must-listen.
Send us a textIn this episode, we dive into the concept of the "illusion of innovation" in business and marketing—where companies make cosmetic changes without solving real consumer problems. We explore the difference between change for the sake of change and true innovation driven by market insight and user needs. Through real-world examples and practical stories, we break down how to make thoughtful decisions that create lasting impact and preserve consumer trust. A must-listen for marketers, designers, and product developers alike.في هذه الحلقة، نناقش مفهوم "وهم الابتكار" في عالم الأعمال والتسويق، حيث تسعى بعض الشركات إلى إجراء تغييرات شكلية دون معالجة مشكلات حقيقية يعاني منها المستهلك. نسلّط الضوء على الفارق بين التغيير من أجل التغيير، والابتكار الحقيقي القائم على فهم السوق وحاجات الناس. من خلال أمثلة واقعية وقصص عملية، نتعمّق في كيفية اتخاذ قرارات مدروسة تُحدث أثراً حقيقياً وتُبقي العلامة التجارية في موقع ثقة لدى جمهورها. حلقة غنية لكل من يعمل في التسويق، التصميم، أو تطوير المنتجات. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies. In episode #32 of season 5, Anna Nadeina talks with Daniel, Co-Founder & CEO at Common Ninja, a no-code platform that enables users to easily add customizable widgets and apps to any website. --------------Episode's Chapters---------------- 00:00 - Early Beginnings and First Success 03:34 - Monetization Journey 08:18 - Scaling Up: From Side Project to Business 12:43 - AI's Impact on Business and Future Plans 20:32 - AI Integration 24:13 - AI Hackathons and Team Innovation 27:35 - AI Tools and Their Impact on Support 29:05 - AI in Product Development and Customer Insights 37:58 - Reflections on Company Culture and Team Dynamics 40:43 - Advice for Founders and Future Plans Daniel - https://www.linkedin.com/in/danielsternlicht/ Common Ninja - https://www.commoninja.com/ Subscribe to our channel to be the first to see the interviews that we publish twice a week - https://www.youtube.com/@saas-group Stay up to date: Twitter: https://twitter.com/SaaS_group LinkedIn: https://www.linkedin.com/company/14790796
When businesses hit a growth ceiling, the instinct is often to throw more marketing dollars at the problem or chase the latest trend. The real question isn't whether you need to change. It's whether you'll make decisions based on data or desperation. Co-founder of Learn Grant Writing, best-selling author, and Alaskan adventuress Meredith Noble faced this exact crossroads in December 2020 when her grant writing education business lost $20,000 in a single month. Rather than guess at solutions, Meredith and her co-founder Alex implemented a systematic customer insight process that transformed everything. Listen in to learn the exact customer insight process Meredith used to re-engineer her business model, how she went from losing $20,000 to generating $45,000 in monthly recurring revenue within seven months, and why customer journey mapping is the "hill she'll die on" as a business strategy. Get full show notes and more information here: https://safimedia.co/WO59
In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Alex Heublein, President of Innovation Business at Netsurit, to explore how businesses can effectively implement AI solutions that accelerate productivity and drive growth. Alex shares practical insights on optimising internal processes and enhancing customer research, demonstrating how AI can be a "bicycle for the mind" for your team. Discover how to leverage internal and external data to boost efficiency and make customers happier, all while maintaining data security and privacy.
What if your dealership's existing systems held the key to 5x sales efficiency—and you didn't even know it? In this episode, Kim Phelan sits down with Nick Mavrick, a seasoned industry insider and founder of BiltData, to uncover how construction equipment dealers can unlock powerful customer insights already hiding in plain sight. From the early days of NationsRent and Volvo Rents to building data-driven tools exclusively for the CE industry, Mavrick has seen it all—and he's on a mission to eliminate the guesswork that keeps sales teams stuck. Discover how top reps are using precision data to dominate their markets, and why knowing your top 15 targets—by name, not hunch—is the difference between average and unstoppable. Join us for a no-fluff conversation that will challenge your assumptions and give your sales strategy a serious wake-up call! Connect with Nick: LinkedIn Company Website Connect with IEDA: Visit IEDA Group Website IEDA Events Produced By: Social Chameleon
On this episode of Getting to Aha!, host Darshan Mehta speaks with Don Polite, Chief Marketing Officer at SKYGEN USA, about the power of customer insights, data, and collaboration in shaping successful marketing strategies. With over 20 years of experience across healthcare, entertainment, and corporate sectors, Don shares how to build effective voice-of-customer programs, drive cross-functional alignment, and turn marketing into a profit center. He introduces his “60-40 Framework” for balancing data with human insight and discusses how to combat survey fatigue, leverage AI responsibly, and secure buy-in from finance and leadership.
This episode is sponsored by Duo. Visit duo.com to learn more.Join Jim McDonald and Jeff Steadman on this sponsored episode of the Identity at the Center Podcast, brought to you by Duo! We welcome back Matt Caulfield, VP of Duo and Identity at Cisco, to discuss the ongoing "identity crisis" in security, where 60% of attacks have identity as a key component. Matt introduces Duo's new Security-First IAM, a revolutionary approach that prioritizes security by making it the default, enabling easy passwordless adoption, and building in phishing resistance from day zero.Discover how Duo is differentiating itself in a crowded market by focusing on end-to-end phishing resistance capabilities and user-centric security. Matt shares insights into Cisco's innovation culture, drawing from his experience as a founder and the integration of acquired technologies like ORT into Duo's identity intelligence, including a new trust scoring mechanism to identify compromised accounts.We also delve into the powerful insights from Cisco Talos, whose research on identity-based attacks directly influences Duo's product development, and how customer feedback is shaping the future of identity security. Explore the exciting innovations in authentication, including Duo's proximity verification for phishing-resistant, passwordless access, and the continuous authentication capabilities powered by Duo Desktop and Identity Intelligence.Finally, Matt discusses the impact of AI on identity security, both in enabling attackers and enhancing defense mechanisms like the new Duo AI assistant for administrators. The conversation concludes with a look into the future of identity, including the challenges and opportunities presented by machine and agentic AI identities, and the critical need for advanced authorization solutions.Don't forget to visit duo.com for more information!Chapter Timestamps:00:00:00 - Introduction to the Identity Crisis and Security First IAM00:02:22 - Welcome to the Identity at the Center Podcast & Sponsored Episode Introduction00:03:00 - Introducing Matt Caulfield and His Journey at Duo/Cisco00:04:35 - Defining the Digital Identity Crisis00:06:04 - Understanding Security-First IAM00:07:17 - Differentiating Duo's Identity Solution00:08:36 - Cisco's Acquisition Strategy and Continued Innovation00:10:55 - The Impact of Cisco Talos Intelligence00:14:39 - Customer Insights and Challenges in Identity00:16:50 - Is Authentication Solved? Innovation in Phishing Resistance00:19:32 - AI's Impact on Identity Security and Future Threats00:21:55 - How Duo is Leveraging AI Internally and for Customers00:24:00 - Duo's Repositioning: From MFA to Identity and Access Management00:25:27 - Shifting Metrics of Success for Duo Customers00:27:44 - Workforce, Extended Workforce, and B2B Use Cases for Duo IAM00:29:48 - Deep Dive into Proximity-Based Authentication00:32:31 - The Importance of Phishing Resistance in Duo's Strategy00:35:57 - Continuous Authentication and Shared Signals Framework00:39:07 - Identity as a Core Pillar of SASE00:40:32 - Why Shared Signals Framework is a Key Investment for Duo00:43:25 - Future Outlook for Identity Practitioners: Passwordless and AI00:46:27 - Agentic AI and the Future of Authorization00:48:53 - Jim's Swag Tips for Identiverse00:51:57 - Final Thoughts from Matt CaulfieldConnect with Matt: https://www.linkedin.com/in/mcaulfie/Learn more about Duo: https://duo.com/Connect with us on LinkedIn:Jim McDonald: https://www.linkedin.com/in/jimmcdonaldpmp/Jeff Steadman: https://www.linkedin.com/in/jeffsteadman/Visit the show on the web at idacpodcast.com#idac #IdentitySecurity #Cybersecurity #DuoSecurity
#250 Customer Insights | Matt sits down with Shoshana Kordova, a 3x founding product marketer and former journalist who now helps B2B tech startups craft customer-infused messaging through her consultancy, Peel Product Marketing. Shoshana recently launched a customer insights playbook for the PMM Jetpack, equipping marketers with tools and templates to run more effective customer interviews.Matt and Shoshana cover:Why a customer insights program is more than “just talking to customers” and how to turn interviews into a repeatable system that drives messaging, positioning, and case studiesHow to collaborate across teams (especially with CS and product) to get buy-in and avoid stepping on toesThe most common mistakes B2B marketers make with interviews and how to get the kind of insights you can actually useWhether you're a product marketer, content strategist, or leading a GTM team, this episode is packed with actionable takeaways to build messaging that resonates.Timestamps(00:00) - – Intro (02:13) - – Meet Shoshana: From Journalism to Product Marketing (03:23) - – What Is “Customer-Infused Messaging”? (05:08) - – Why Customer Insights Beat Surface-Level Deliverables (07:08) - – How to Work with CS and Sales Without Stepping on Toes (10:08) - – Navigating Competing Priorities Across Teams (12:28) - – Selling the Value of Customer Interviews Internally (16:28) - – The 6 Steps to Building a Customer Insights Program (18:23) - – Step 1: Aligning Goals with Stakeholders (20:03) - – Step 2: Building a Customer Interview Pipeline (22:08) - – Step 3: Keeping Stakeholders in the Loop (Hint: Use Slack) (27:34) - – Step 4: How to Run a Great Customer Interview (33:04) - – Focus on Problems, Not Just the Product (35:39) - – Uncovering Real ROI with Better Follow-Ups (36:49) - – Step 5: Documenting What Actually Matters (39:09) - – How to Organize Insights into a Shared Database (41:59) - – Step 6: Putting Insights to Work (Case Studies, Messaging, ICPs) (44:19) - – Should You Hire an External Interviewer? (46:34) - – What's a Realistic Interview Cadence? (48:04) - – Other Places to Find Customer Insights (When Interviews Aren't Possible) (49:39) - – Final Tips: Mining G2 Reviews, Webinars, and Internal Teams (50:53) - – Wrap-Up and Where to Find Shoshana Send guest pitches and ideas to hi@exitfive.comJoin the Exit Five Newsletter here: https://www.exitfive.com/newsletterCheck out the Exit Five job board: https://jobs.exitfive.com/Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership***Today's episode is brought to you by Knak. Email (in my humble opinion) is the still the greatest marketing channel of all-time.It's the only way you can truly “own” your audience.But when it comes to building the emails - if you've ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever. That's why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.Frustrated by clunky email builders? You need Knak.Tired of ‘hoping' the email you sent looks good across all devices? Just test in Knak first.Big team making it hard to collaborate and get approvals? Definitely Knak.And the best part? Everything takes a fraction of the time.See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
Watch out documentary on the Future of the CMO from this link
In this episode of the Green Side Up Podcast, hosts Jason and Jordan sit down with Brant, creator of Customer Insights Now, an innovative app designed to help contractors understand their potential clients' financial capabilities. Brant shares his journey from a small-town Nebraska landscape designer to developing a tool that provides detailed insights into customer spending habits and ability to pay. The conversation dives deep into sales strategies, the importance of understanding client demographics, and how technology can help contractors make smarter business decisions. Brant discusses his landscaping business, the power of 3D design, and how his app can transform the way contractors approach potential projects. Listeners will learn valuable tips on sales techniques, client communication, and leveraging technology to improve business performance. Whether you're a contractor, entrepreneur, or simply interested in innovative business solutions, this episode offers practical insights and entertaining stories from the world of landscaping and tech. Show Notes: www.customerinsight.io LinkedIn: Brant Wichman IG/FB- @customerinsightnow https://greensideuppodcast.com/ greensideuppodcast@gmail.com Geen Side Up Facebook https://www.instagram.com/greensideuppodcast/ https://www.instagram.com/skyfroglandscape/ www.skyfroglandscape.com www.indepenttreeservice.com Mention Green Side Up or use the link below to get $500 off with your SingleOps subscription! https://referral.singleops.com/l/JORDANUPCA68/ Intrigue Media GS TrackMe IG:@imintriguemedia Podcast Produced by Mr. Producer - https://www.instagram.com/mrproducerusa/
Georgiana (Gia) Laudi is co-founder and chief strategist at Forget The Funnel. She's author of the book "Forget The Funnel" that's about Customer-Led Growth and a customer-led approach for driving predictable, recurring revenue.Here's what we cover:I have to ask why did Gia and April Dunford bash Voice of Customer (VoC) on April's podcast because I'm honestly curious;How to pick the right insights and turn those into positioning and messaging;How to create your messaging guide;How often should you conduct customer research.Gia on LinkedIn: www.linkedin.com/in/georgianalaudiForget The Funnel: forgetthefunnel.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: www.linkedin.com/in/annafurmanovWebsite: furmanovmarketing.com
Customer insight-driven branding is no longer optional—it's essential. In this episode, global branding expert Jon Stamell shares how understanding your customer on a deeper level is the key to long-term brand success.We unpack how brands can move beyond surface-level data to tap into emotional drivers, values, and motivations. If you're a customer insights manager, marketer, or entrepreneur, this episode gives you real tools and mindset shifts for building meaningful, lasting relationships with your audience.Jon explores the shift from transactional to relationship-based marketing, and how leveraging AI-powered marketing tools and customer persona development lets companies deliver truly personalized brand experiences at scale. You'll learn how customer insight marketing goes far beyond past behavior—it's about uncovering what your audience wants next.For professionals seeking practical strategies in data-driven marketing insights, brand strategy consulting, and branding for small businesses, Jon delivers stories from his global career—ranging from sailing through hurricanes to consulting in countries under political upheaval—that shaped his approach to customer-centric marketing.Whether you're struggling with analysis paralysis, disconnected messaging, or impersonal brand experiences, Jon's insights will help you get unstuck with creative marketing strategies that truly connect.00:00 – Intro: Meet Jon Stamell, global branding expert01:10 – Why “no limits” thinking opens branding opportunities02:05 – The #1 pain point clients come to Jon with03:00 – From customer insights to personalized messaging04:15 – Branding vs. customer insight marketing05:45 – How AI changes customer engagement07:10 – The 2 key questions Jon asks every client08:05 – What marketers often miss about their audience09:30 – The value of stories in branding10:50 – Smuggled into a country?! Lessons from Jon's adventures12:20 – What personal brand really means13:45 – AI is useless without the right prompt14:30 – What Jon tells his kids (and clients!)15:20 – How to connect with Jon StamellTo check out the YouTube (video podcast), visit: https://www.youtube.com/@drchrisloomdphdDisclaimer: Not advice. Educational purposes only. Not an endorsement for or against. Results not vetted. Views of the guests do not represent those of the host or show. Click here to join PodMatch (the "AirBNB" of Podcasting): https://www.joinpodmatch.com/drchrisloomdphdWe couldn't do it without the support of our listeners. To help support the show:CashApp- https://cash.app/$drchrisloomdphdVenmo- https://account.venmo.com/u/Chris-Loo-4Spotify- https://podcasters.spotify.com/pod/show/christopher-loo/supportBuy Me a Coffee- https://www.buymeacoffee.com/chrisJxClick here to schedule a 1-on-1 private coaching call: https://www.drchrisloomdphd.com/book-onlineClick here to check out our bookstore, e-courses, and workshops: https://www.drchrisloomdphd.com/shopClick here to purchase my books on Amazon: https://amzn.to/2PaQn4pFor audiobooks, visit: https://www.audible.com/author/Christopher-H-Loo-MD-PhD/B07WFKBG1FFollow our YouTube channel: https://www.youtube.com/chL1357Follow us on Twitter: https://www.twitter.com/drchrisloomdphdFollow us on Instagram: https://www.instagram.com/thereal_drchrislooFollow us on Threads: https://www.threads.net/@thereal_drchrislooFollow us on TikTok: https://www.tiktok.com/@drchrisloomddphdFollow our Blog: https://www.drchrisloomdphd.com/blogFollow the podcast on Spotify: https://open.spotify.com/show/3NkM6US7cjsiAYTBjWGdx6?si=1da9d0a17be14d18Subscribe to our LinkedIn newsletter: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6992935013231071233Subscribe to our email list: https://financial-freedom-podcast-with-dr-loo.kit.com/Thank you to all of our sponsors and advertisers that help support the show!Financial Freedom for Physicians, Copyright 2025
Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of "Right About Now," host Ryan Alford chats with Jimmy Feeman, co-founder of NoBaked, a cookie dough company. Jimmy shares his entrepreneurial journey, starting with his and his wife Megan's dissatisfaction with traditional jobs, leading them to sell cookie dough at farmers' markets. They discuss the nostalgic appeal of cookie dough, the challenges of running a business as a couple, and the importance of transparency and trust. Jimmy also recounts their pivot during the pandemic, including living in a converted school bus. The episode highlights resilience, adaptability, and the joy of pursuing one's passions.TAKEAWAYSEntrepreneurial journey and experiences of co-founding a cookie dough company.Nostalgia associated with cookie dough and its appeal to consumers.Challenges faced in the early years of starting a business.Dynamics of running a business as a couple and the importance of communication.The significance of trust and transparency in personal and business relationships.Evolution of brand identity and understanding customer preferences.The importance of craftsmanship and hands-on work in entrepreneurship.Strategies for scaling a consumer brand while maintaining authenticity.The balance between indulgence and health-consciousness in food choices.Lessons learned from the entrepreneurial journey, including resilience and adaptability. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
SUMMARYIn this episode of "Right About Now," hosted by Ryan Alford, the focus is on the evolving landscape of social media. Guest Matthew McGrory, CEO of Arwen.AI, discusses the impact of recent political events, moderation challenges, and the future of platforms like Twitter (now X). The conversation explores Elon Musk's vision for Twitter, the importance of balancing free speech with brand safety, and the transformative role of AI in social media engagement. McGrory emphasizes the need for brands to understand customer sentiment and engage authentically, leveraging AI to navigate real-time conversations and enhance their communication strategies.TAKEAWAYSThe evolving landscape of social media and its implications for marketing.The impact of recent political events on social media platforms.The importance of social media moderation and balancing free speech.The future vision for social media platforms, including integration of e-commerce and payment systems.The role of government influence and censorship in social media.The significance of understanding customer sentiment in brand engagement.The use of artificial intelligence (AI) in enhancing social media communication strategies.Real-time engagement and responsiveness to customer conversations on social media.The accessibility of AI tools for brands of all sizes to analyze social media data.The potential for AI to transform sentiment analysis into actionable insights for brands. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.
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