Podcasts about customer insights

Senior living occupancy is climbing, but the headline numbers only tell part of the story.In this episode, I sit down with Maggie Seybold, Vice President of Customer Insights at WelcomeHome, to explore what the latest data reveals about occupancy, sales performance, and resident retention across thousands of senior living communities. Drawing from WelcomeHome's extensive benchmark data, Maggie explains why average occupancy figures can be misleading, how top-performing operators are generating stronger results with fewer leads, and where many communities are losing prospects in the sales process.The conversation also examines the growing influence of AI on senior living search behavior, the importance of post-tour engagement, and why operators should focus just as much on length of stay as they do on move-ins. Maggie shares practical insights on the metrics that matter most, the strategies high-growth communities are using to increase occupancy, and what operators should be doing now to prepare for the next generation of senior living consumers. WelcomeHome Data Report Link. What does senior living occupancy really look like in 2026? Maggie Seybold of WelcomeHome shares data-backed insights on occupancy trends, sales performance, AI-driven search behavior, resident retention, and what separates top-performing communities from the rest.Episode Timestamps2:00 – Introduction to Maggie Seybold and WelcomeHome3:20 – The real story behind today's occupancy numbers5:20 – Why occupancy averages don't tell the whole story6:00 – The KPIs that actually matter in senior living sales8:15 – The industry's biggest missed opportunity: post-tour follow-up11:00 – Why sales teams struggle with closing11:45 – How AI is changing senior living search behavior15:20 – The risks and opportunities of AI-driven discovery16:15 – What top-performing communities do differently19:40 – Occupancy protection and the importance of length of stay22:30 – The surprising relationship between sales cycle length and resident retention24:30 – How high-growth communities accelerate occupancy gains26:15 – Preparing for the next generation of senior living consumers28:20 – Maggie's outlook on the future of senior living sales and marketing29:00 – Closing thoughts

Early in my time as an Executive Pastor, we were about halfway through what felt like a defining campaign for our church. And I was frustrated. Every time we met with our campaign consultant, they showed up with a binder (this was back in the 1900s) and we would turn pages to whatever was next. Cookie-cutter strategy. No real interest in who we were or what God was doing in our community. We fired them halfway through. Cost us real money and time. A decade or so later, I was part of another campaign. Completely different experience. That consultant is still a friend today. We started as workmates and became something more because we drew swords together through the whole thing. Reflecting on those two experiences over the years, across three fast-growing churches (two of which grew from under 1,000 to 4,000 or 5,000 people) and through multiple campaigns of various sizes, one thing has become clear: what makes the difference isn’t the firm you hire. It’s what you and I bring to the table. That first campaign? I was looking to the consultant for too much. I hadn’t thought carefully enough about what we needed to bring. These firms are coaches. Coaches can only do so much when the athletes aren’t doing the reps. Here are 10 things your church must bring to the table in your next capital campaign, whether you call it a generosity initiative, a spiritual growth season, or a building program. 1. Clarity of Vision Before You Talk About Money Research consistently confirms what experienced fundraisers already know: people give to impact, not to organizational need. Penelope Burk’s Cygnus Applied Research donor surveys, conducted annually with up to 25,000 active U.S. donors, found that 67% of donors increasingly favor organizations that provide measurable results, and roughly half report they’re not giving at their full potential simply because they lack information about where the impact actually lands. [ref] Yale’s Center for Customer Insights confirmed in 2024 that aspirational, vision-driven framing significantly outperforms need-based asks in generating donor response. [ref] For churches, the translation is practical: “We need a new roof” raises less money than “We’re building a home for the next generation of faith in our city.” The question worth sitting with is whether the average person in your congregation can explain your vision in a single sentence, and whether that vision is genuinely bigger than the campaign itself. If your church is fuzzy on what God is uniquely calling you toward, you are not ready. The campaign is just the next step out of a clear vision. Without that clarity established first, the campaign will underperform regardless of the firm you bring in. 2. Leadership Alignment at the Top When campaigns underperform, the culprit is almost never the economy, the giving culture of your congregation, or the consultant. In my experience, it’s misalignment at the senior leadership level, and the research on this is hard to argue with. Prosci’s Best Practices in Change Management research, now in its 12th edition and spanning 25 years across more than 10,800 professionals globally, has found that active and visible executive sponsorship is the single #1 contributor to initiative success in every benchmarking study since 1998. Campaigns with effective senior sponsors succeed 79% of the time; those without that alignment drop to 27%. [ref] McKinsey’s global survey data found that transformations are 12.4 times more likely to succeed when senior leaders communicate continually, and 47% of executives who had been through a major transformation wished they had spent more time aligning their top team before the launch. [ref] Your campaign consultant cannot create unity. That work belongs to you. Senior leadership team members and elders who are privately skeptical before the campaign goes public will erode trust once the pressure arrives, and the pressure always arrives. Getting that alignment sorted before you move is one of the most important things you can do, and it’s entirely on your shoulders. 3. A Willingness to Actually Do the Work Here’s something worth saying plainly: most capital campaign firms follow a nearly identical strategy. There’s a leadership phase, a core donor phase, a volunteer phase, a public phase, a pledge weekend, and follow-up. You could ask an AI to outline any firm’s likely approach and have a reasonable answer in about 10 minutes. The strategy isn’t what separates campaigns that transform churches from campaigns that disappoint them. Execution is. McKinsey’s global transformation data tells a similar story: only 26% of major organizational transformations actually succeed. [ref] Think about it like my Peloton. The instructor can give me a plan, show me the gauges, compare my output to other riders, and tell me exactly what to do. She cannot make me get on the bike and push hard. That part is entirely on me. A campaign running in parallel with normal ministry operations is essentially asking your team to do two full-time jobs simultaneously. Budget your team’s capacity honestly before you start, and make structural space for your people to actually execute the work the campaign requires. 4. A Culture of Repetition Behavioral science is consistent on this: people need to hear a message many times before it moves them to action. The old “rule of 7” from marketing turns out to be folklore with no traceable original source, and research suggests the real threshold is higher. Schmidt and Eisend’s 2015 meta-analysis in the Journal of Advertising found that peak attitude change happens at around 10 exposures. [ref] In a world of increasing distraction, that number is almost certainly climbing. At one church I was part of, I counted how many times the lead pastor repeated the core campaign message before the first public Sunday. The answer was 23. That’s not overkill. That’s how transformation actually works. Leaders get tired of the message long before the congregation does. Your congregation is always further behind than you think they are. The leaders who succeed in this season are the ones who lock in their messaging early and walk it out consistently, without flinching when it starts to feel repetitive to them personally. 5. Strong Engagement with Key Donors Before the Campaign Launches I don’t know your church, but I can predict with reasonable confidence that close to 50% of your church’s donations come from roughly 10% of your people. The AFP Fundraising Effectiveness Project, covering 12,000+ nonprofits and 6.7 million donors, found that just 3.1% of donors contributed 77.7% of all fundraising dollars in 2024. [ref] Industry benchmarks suggest 80 to 90% of a campaign goal comes from the top 10 to 20 gifts. The biggest checks come from the smallest rooms. If you have done little or no relational investment with your top-tier donors before you start thinking about a campaign, you are already behind. Early donor conversations are not about pressure; they are about invitation. These are your most generous people. Giving them the privilege of early connection, of being brought into what God is doing before the rest of the congregation hears about it, is not a fundraising tactic. It’s honoring a relationship. Start building that now, well before you need anything from them. 6. A Real Follow-Up Plan Here is something that can quietly sink a campaign before it ever goes public: pledges that never get followed up on. Well-managed capital campaigns actually have strong fulfillment rates. The follow-up process is what converts a signed pledge card into a fulfilled gift over time. Before you go public, map out your entire follow-up phase: regular donor communications, pledge reminders, giving statements, and a clear plan for when someone falls behind. One practical contract note worth flagging: make sure your agreement with your campaign consultant keeps them engaged through the follow-up phase, not just through Pledge Sunday. Campaigns that struggle with fulfillment almost always lose their way in exactly this stretch. 7. Financial and Operational Readiness Plan to spend somewhere in the range of 3 to 5% of your total campaign goal on the campaign itself, covering communications, events, materials, and video production. Most churches underbudget this category significantly. Running a campaign well requires real financial investment. The operational issue that almost took us down was different, though: our giving infrastructure wasn’t ready for a surge. In one campaign I was leading, I had a conversation with our finance team the morning of our public launch. “Are we ready?” I asked. “Yeah, yeah, we’re ready,” they said. I think part of them didn’t genuinely believe we’d see what we were hoping for. We were targeting over a million dollars in a single day. We hit it. And then our payment processor shut us down because we hadn’t prepared for a transaction volume that size. The friction in your systems is costing you generosity that’s already there, from people who were ready to give. Test your systems with your processor before launch day, and know your transaction limits before you run into them at the worst possible moment. 8. Emotional and Spiritual Resilience Leaders who have been through campaigns almost universally surface the same surprise: the internal relational strain was harder than they expected. When resources get focused on specific ministry areas, other leaders can feel overlooked or left out. Add the extra workload, the high stakes, and the spiritual opposition that tends to accompany anything of real Kingdom significance, and you have a reliable recipe for team fracture if you’re not paying attention. A campaign doesn’t create those pressures; it amplifies whatever is already present. Building in regular rhythms of prayer, celebration, and genuine rest throughout the entire season matters more than most leaders plan for. A friend of mine who recently finished a significant campaign took a real vacation between the core donor phase and the public phase. He went to Mexico and unplugged completely. Looking back, he said he doesn’t think he could have led the public phase well without it. That kind of intentional recovery isn’t optional; it’s what makes the second half of the campaign possible. 9. A Plan for the Dip Moments Many churches experience a drop in weekend attendance during a campaign season, and too many leaders take it personally or treat it as a sign that the campaign is going sideways. It’s predictable. Research on organizational transitions documents a well-established pattern: performance and engagement typically dip during major change before recovering and eventually surpassing prior levels. Researchers call this the Productivity J-Curve. [ref] When you’re in a big campaign, some people feel the weight of a vision Sunday and take a step back for a few weeks. Most of them come back. Some won’t. Rather than spiraling when the dip arrives, focus your energy on what comes after: a strong re-engagement plan for the weeks following your public ask. Also worth planning for financially: total operational giving can dip slightly during a campaign season, even in a one-fund model. Some operational giving temporarily redirects. It doesn’t always happen, but building a budget that accounts for it protects you from making reactive decisions mid-campaign based on a short-term fluctuation that was always predictable. 10. Full Ownership of the Outcome No consultant, regardless of how experienced or gifted, can deliver this for you. The churches that see campaigns change their trajectory are the ones whose leaders own the outcome completely. They don’t engage a firm and hand off the responsibility. They understand the consultant’s role clearly: someone who comes alongside to coach them through a process they are running themselves. Research on coaching outcomes gives this some weight. Olivero, Bane, and Kopelman found that training alone increased productivity by 22.4%, but training combined with coaching increased it by 88%, nearly four times the gain. [ref] The difference between those two numbers comes down to ownership and active application. Coaching works because the person being coached has to do the work themselves. You are not paying someone to run your campaign. You are paying someone to coach you while you run it. Feel that difference before you sign anything. The campaigns I’ve seen genuinely transform churches had one thing in common: the senior leader and the Executive Pastor were fully in. They treated the outcome as theirs. That posture, more than any strategy or any firm, is what makes the difference. One last thing before you start calling firms: walk through these 10 areas honestly with your senior leader and your key staff. Figure out where you’re strong and where you have real work to do before a consultant ever walks in the door. The campaigns that go well aren’t ones where the consultant was exceptional. They’re the ones where the church was ready.

With over 15 years of experience spanning Insight, research, market intelligence, and voice of the customer, Jo arrives at Admiral fresh from a significant tenure at TalkTalk, where she helped build something that every Insight leader will recognise as the holy grail: a value log that quantified the real monetary impact of Insight on the business. It's the kind of initiative that doesn't just demonstrate worth; it changes the conversation entirely. Jo talks candidly about what she's learned from that experience and how it's shaped the Insight Leaders Playbook she's brought with her to Admiral, a practical framework for setting vision, building momentum, and embedding Insight where it matters most. Her approach is deliberate and structured, but what comes through just as strongly is her belief in the power of relationships. Stakeholder trust, she argues, isn't a nice-to-have; it's the foundation on which everything else is built. This is an episode full of honest, grounded advice for anyone stepping into a new Insight leadership role or looking to reposition an existing team. Jo's energy and clarity of purpose are infectious, and her journey at Admiral is only just beginning.   Please listen to find out more!   Topics Discussed Establishing a Value Log for Insight (3.58) Insight Leaders Playbook: Planning for Success(12.20) Prioritising Transformation Areas at Admiral (16.25) Embedding Insight into Business Processes (22.10) Advice for New Insight Leaders (26.47)   This is episode 90 of the Transforming Insight podcast.  If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members. You won't want to miss this! So please subscribe - and thank you for listening.    About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA).  He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.   Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org   Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

Bon, on va se dire les termes..On ne manque pas de data. On manque de décisions.On croule sous les colonnes Excel, les dashboards en temps réel et les panels.Pourtant, en magasin, le doute persiste souvent.Puis, j'ai croisé Élodie Memin.Ca m'a mis un coup!Élodie, c'est un parcours qui force le respect :Ses débuts chez les Mousquetaires en marketing.Le conseil pour des géants comme Mustela ou Lindt.La refonte de concepts chez Système U.Le terrain pur en GMS chez Coca-Cola.La structuration du Catman dans la pharma.Et depuis 2019, la création du département Strategic & Customer Insights chez Lidl France.Mais au-delà de ce CV impressionnant, ce qui m'a frappée, c'est sa richesse intérieure. Une forme de spiritualité qui infuse sa vision de la donnée.Elle a réussi ce tour de force : transformer les études, cet univers parfois perçu comme austère ou déconnecté, en un véritable outil d'éclairage stratégique pour le COMEX.Sa mission ? Passer d'une enseigne pilotée par l'exécution à une marque pilotée par la compréhension du consommateur.Ou comment, comme elle me l'a dit (j'ai adoré la métaphore)Créer des « partitions de musique » où l'insight donne le ton et le design joue l'instrument.Pour que, demain matin, on arrête de compiler pour enfin décider..C'est beau!C'est en ayant ce genre de discussion que je me dis tous les jours à quel point j'ai la chance, de façon très égoïste (oupsi) de faire ce métier…Mais vous partager cette pépite est encore plus grisant!Alors ne perdez pas cette chance d'écouter cet échange.Élodie, on se reverra. C'est certain!Vous souhaitez me retrouver ailleurs qu'en podcast?Vous avez l'embarras du choix!

Tune in for some customer intelligence and perspective, but not from an equipment buyer…but rather from someone who has a front-row seat on buyer activity every day. This month, we're talking to Mike Harmon, vice president of sales at IEDA Associate Member AFG. A well-known IEDA sponsor and advertiser, Harmon brings us some market insight through the back door, you might say, based on his daily interactions with equipment end users as well as independent dealers. Kicking off with a look at trends and rates in the construction equipment finance sector, we then explore what's on the minds of equipment buyers — what they're concerned about and whether optimism or pessimism prevails so far this year. Join us as we discuss buying and pricing trends, too, as well as what dealers can do to sweeten the pot on a stagnating deal.   Connect with Mike: LinkedIn   Connect with IEDA: Visit IEDA Group Website IEDA Events   Produced By: Social Chameleon

Laura shares the core principles that have guided her approach throughout her career:  Understanding the unique context and needs of each organisation before reaching for new data; Tapping into the wealth of knowledge that already exists within a business;  Always, always stepping into the shoes of the consumer Get to know your stakeholders These might sound like fundamentals, but as Laura makes clear, they're the principles most easily lost under the pressure of deadlines and data. We also talk about AI, where Laura has a balanced view: she believes it opens up exciting possibilities for speed and efficiency, but she's clear-eyed about the risk of leaning too heavily on technology at the expense of the distinctly human skills – the sense-making, strategic thinking and storytelling that defines truly impactful Insight work. There's also a thread running through this episode about agility: what large organisations can learn from the entrepreneurial mindset, and why adaptability may be the most underrated skill in the Insight professional's toolkit.   Please listen to find out more!   Topics Discussed The Shift from Researchers to Insight Activists (2.34) Stakeholder Expectations and Misunderstandings(6.45) Competence Issues in Forming Opinions (10.46) The Shift in Skillset: From Technical to Business Understanding (16.03) The Value of Structured Tools in Insight Work (18.12) Encouraging Conversations and Safe Spaces for Opinions (22.49)   This is episode 89 of the Transforming Insight podcast.  If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members. You won't want to miss this! So please subscribe - and thank you for listening.    About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA).  He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.   Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org   Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

Carlos Riebeling war Geschäftsführer bei Bitburger, vorher CDO und Geschäftsführer bei MyDays und Jochen Schweizer, davor Praktikant bei Westwing in der Rocket-Zeit. 15 Jahre Datenhandwerk. Jetzt gründet er eine D2C men's skincare performance brand – alleine. Wir sprechen über den 7-Tage-Weihnachtsflip im E-Commerce, über Print-Mailings mit zweistelligen Millionen-Umsätzen und über die Frage, warum AI nicht das Tool ist, sondern das Multiplikator-Sparring für alles, was du schon kannst. Key Takeaways: → Warum 15 Jahre Daten-Methodik der echte AI-Hebel sind – und nicht das Tool → Der 7-Tage-Weihnachtsflip: wie MyDays jedes Jahr exakt am selben Tag von 70% Frauen auf 70% Männer kippte → Print-Mailings mit Geo-Personalisierung – zweistelliger Millionen-Umsatz zu Weihnachten → Mittelstand-Assessment: Wie du in zwei Gesprächen erkennst, ob echte Transformationsbereitschaft da ist → Warum IT/Data/AI ein Business-Enabler ist – nicht ein Infrastruktur-Thema → Typing Mind, Claude & Nanobanana: Carlos' konkreter AI-Werkzeugkasten fuer den Marken-Aufbau → Die Rechnung, die alles ändert: Ein Single-Founder mit dem Wissensstand von 20 bis 100 Kollegen Über den Gast: Carlos Riebeling ist Gründer von 60kollektiv, einer D2C men's skincare performance brand. Davor war er Geschäftsführer bei der Bitburger-Gruppe, CDO und Geschäftsführer bei MyDays und Jochen Schweizer und Praktikant bei Westwing in der Rocket-Internet-Ära. Bachelor in Münster, Master in England, Abschlussarbeit mit der NASA. Heute 39, Vater einer Tochter, lebt in Düsseldorf. MY DATA IS BETTER THAN YOURS ist ein Projekt von BETTER THAN YOURS, der Marke für richtig gute Podcasts.

Never stare at a blank page. Get an unlimited supply of new ideas and concepts that persuade your prospect to buy. Mine in a deep vain of customer insight gold with this unique strategy of profitable copywriters.Become a supporter of this podcast: https://www.spreaker.com/podcast/adbriefing-copywriting-tips--3257924/support.

On MoneyFM 89.3 Saturday Mornings Show host Glenn van Zutphen welcomes Hui Ching Tan, Head of Research Insights APJ at Qualtrics, to unpack how AI‑simulated consumers are changing the way organisations understand their customers. We explore a huge shift happening inside one of the world’s biggest industries market research and why Singapore companies may be underestimating how fast AI is transforming it. Worth over US$150 billion, the research industry has long relied on surveys, focus groups and weeks‑long studies. But Qualtrics’ latest data shows a new reality: 78% of researchers already use Agentic AI 72% expect AI to take full responsibility for key research phases 70% believe AI agents will run more than half of all research end‑to‑end These AI “digital twins” built from real consumer behaviour, preferences and purchase history can test messages, products and experiences in hours instead of months, without fatigue, bias or drop‑off. Hui Ching explains what this means for Singapore’s banks, healthcare providers and retailers, especially amid a talent crunch in research and analytics. She also shares why companies that adopt synthetic data and agentic AI now will gain an insight advantage that competitors will struggle to catch.See omnystudio.com/listener for privacy information.

Together, they explore the barriers that prevent Insight professionals from sharing their opinions; barriers that emerge regularly at the IMA's Insight forums. Lack of confidence, misaligned stakeholder expectations, gaps in training, and a preference for staying in a purely technical role all play a part. And left unaddressed, they quietly limit the impact Insight teams can have. But this episode isn't just a diagnosis - it's a call to action. Jane shares practical frameworks, including the SQUAB and HERO processes, designed to help professionals develop well-grounded opinions rooted in evidence and business understanding. The conversation also tackles how Insight leaders can set the tone, creating environments where opinion formation is not just permitted but expected and celebrated. This is an episode about stepping into a bigger role, moving from researcher to consultant, from analyst to activist. Because the organisations that benefit most from Insight aren't the ones that simply receive data. They're the ones where Insight professionals feel empowered to say: here's what I think, and here's why it matters.   Please listen to find out more!   Topics Discussed The Shift from Researchers to Insight Activists (2.34) Stakeholder Expectations and Misunderstandings(6.45) Competence Issues in Forming Opinions (10.46) The Shift in Skillset: From Technical to Business Understanding (16.03) The Value of Structured Tools in Insight Work (18.12) Encouraging Conversations and Safe Spaces for Opinions (22.49)   This is episode 88 of the Transforming Insight podcast.  If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members. You won't want to miss this! So please subscribe - and thank you for listening.      About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA).  He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.   Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org   Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

Key  topics Reddit's evolution and business model Leveraging Reddit for brand marketing Reddit's role in AI and LLM citations Best practices for brand engagement on Reddit Community dynamics and subreddit management   Chapters 00:00 The Evolution of Reddit 02:17 Reddit vs. LinkedIn: A Comparative Analysis 04:47 Subreddit Dynamics and Brand Engagement 07:32 The Role of Reddit in E-commerce and Marketing 10:31 Leveraging Reddit for AI and SEO Strategies 13:05 Best Practices for Brands on Reddit 16:03 Understanding Customer Insights through Reddit 18:31 The Future of Reddit and Brand Interactions 21:30 Personal Experiences and Community Engagement 23:55 Final Thoughts and Key Takeaways

Most companies sit on a goldmine of customer insight and do almost nothing with it. Every conversation holds signals about frustration, churn risk, and broken experiences, yet extracting that value can be a slow and manual effort.In this episode, Shane Lynn, CEO and Co-Founder of EdgeTier, unpacks how conversational intelligence is evolving in the age of large language models and what it means for contact centres.Shane explains how EdgeTier can now model metrics such as resolution rate and customer satisfaction across every interaction, rather than relying on the 10–15% survey response rate most contact centres achieve.We also get into the organisational challenge that underpins all of this: contact centres often hold the richest customer insights in the business, but lack the tools or organisational standing to act on them. Shane argues that data-driven contact centres can shift from being reactive cost centres to genuine strategic assets, influencing product, policy and process decisions across the wider business.Finally, we touch on the growing challenge of monitoring AI agent conversations and why automated analysis of those transcripts may actually matter more than it does for human-handled interactions.Show notesDiscover more about EdgeTier: http://edgetier.com/Follow Shane on LinkedIn: https://www.linkedin.com/in/shanealynnFollow Kane on LinkedIn: https://www.linkedin.com/in/kanesimmsTake our updated AI Maturity Assessment: https://vuxworld.typeform.com/to/a26bf9Rr?utm_source=podcast&utm_medium=audioSubscribe to VUX World: https://vuxworld.typeform.com/to/Qlo5aaeWSubscribe to The AI Ultimatum Substack: https://open.substack.com/pub/kanesimms Hosted on Acast. See acast.com/privacy for more information.

Most meal kit companies struggle with turning trial customers into loyal subscribers. Patrick Roney, Customer Insights & Analytics Lead at HelloFresh, bridges marketing strategy with behavioral data to solve this exact challenge, having previously applied similar approaches at McDonald's and Burger King. He reveals HelloFresh's "bigger, healthier, tastier" framework that doubled recipe variety from 50 to 100 options weekly, explains why emotional connection beats functional benefits for lasting loyalty, and shares the three-part formula for creating customer experiences competitors can't replicate.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, we explore how to turn more website visitors into customers by understanding why they buy. Anthony Morgan, CEO and founder of Enavi, explains why looking at just one conversion number can be a mistake. He shares his "inter-site funnel" method to find exactly where a store is losing money. You will learn how to use customer research and smart testing to grow your brand faster. Anthony also reveals how he helped a brand triple its subscription sign-ups.Topics discussed in this episode:  Why global conversion rates deceive. How the inter-site funnel works. What cold traffic lacks onsite. Why research beats guessing. How to use review data. What losing tests actually teach. How to boost subscription value. Why human obsession wins over AI. What product discovery friction costs. How to launch tests quickly. Links & Resources Website: https://www.enavi.co/Shopify CRO: https://www.enavi.co/pages/shopify-cro-programLinkedIn: https://www.linkedin.com/company/enavico/YouTube: https://www.youtube.com/@EnaviAgency Get access to more free resources by visiting the show notes at https://tinyurl.com/2xbbkd93I'd love your feedback. Tap the the link to send me a text. ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

From Feedback to Strategy: Building a Loyalty Program for Today's CustomerRicky Jennings, Head of Ecommerce at Represent, and Connor Jones, Ecommerce Strategist at Vervaunt, team up to share how Represent reshaped its customer loyalty strategy.Represent's community-driven approach involved multiple surveys, WhatsApp groups and direct feedback channels. Using insights from existing members, including their frustrations with points-based system, the brand rebuilt its loyalty approach deliver an improved customer experience.Represent found that Members wanted experiences, limited-edition products and a platform that recognised their loyalty beyond simple discounts.Tune in to learn about the following:Reducing barriers to entry: a new tier system simplified onboarding, making it easier for members to progress and experience rewards sooner.Expanding reward types: exclusive products, art pieces and event access are core components - no longer just discounts, but meaningful assets.Fostering community engagement: incorporating features like in-store check-ins, community challenges and point sharing boosts member involvement both online and offline.Data-driven personalisation: collecting first-party data, such as product interests, enables tailored experiences that feel relevant and personalised.FAQ: Loyalty and Community in FashionQ: How does a loyalty program foster community? A: By incorporating social features such as forums, in-store events, point sharing and local groups, members feel recognised, connected, and part of an exclusive community.Q: What are the most effective features for increasing engagement?A: Missions, exclusive products, personalised experiences and recognition through physical assets like membership cards or event access drive high engagement.Q: Can loyalty programs be integrated between online and offline channels?A: Yes. Technologies like NFC, QR check-ins and geotargeted activities create connected omnichannel experiences that reinforce loyalty everywhere.Q: How important is direct customer feedback in redesigning a loyalty scheme?A: Extremely important. Listening to member insights guides valuable feature development and ensures the program aligns with customer desires.Q: What's the ultimate goal of a community-focused loyalty program?A: To build emotional connections, foster brand advocacy, and create a lifestyle around your brand, resulting in loyal, engaged customers.

Episode web page: https://bit.ly/4bC3uCy Episode summary:In this episode of Insights Unlocked, host Mike McDowell sits down with Jeff Lash, VP of Product Management at Insperity, to explore how product leaders can turn customer insight into smarter decisions and better outcomes.  Drawing on decades of experience across UX, product management, and consulting, Jeff shares practical advice on balancing voice of the customer with business strategy, avoiding common roadmap pitfalls, and building high-performing, customer-centric teams. Jeff explains why product teams often misinterpret customer feedback, emphasizing the importance of asking better questions and digging deeper into the “why” behind what customers say. He also highlights how over-reliance on processes, artifacts, or quantitative data can obscure real insight—and why qualitative research remains a powerful, often underutilized tool. The conversation dives into how teams can prioritize effectively, align around strategy, and avoid getting stuck in reactive “firefighting” mode. Jeff also shares how successful teams use customer insight as a unifying force across stakeholders, while maintaining a growth mindset that drives continuous improvement. You'll learn: Why asking better follow-up questions leads to better product decisions How to balance qualitative and quantitative customer insights Common mistakes teams make when relying on roadmaps and feedback How to prioritize effectively without getting stuck in reactive work Why voice of the customer should act as a “great equalizer” across teams How a growth mindset helps product teams continuously improve Resources & links: Jeff on LinkedIn (https://www.linkedin.com/in/jefflash/) Jeff's website (https://www.jefflash.com/) The Insperity website (https://www.insperity.com/) Mike McDowell on LinkedIn (https://www.linkedin.com/in/mmcdowell1/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Thomas walks us through the vision that has guided his team's development — anchored in three powerful questions: Where do we play? How do we win? And how do we keep winning? It's a deceptively simple framework that has proven robust enough to carry the team through seismic shifts, from the pandemic to the age of AI. What stands out about Thomas is the clarity and ambition of his thinking. Rather than waiting for the business to come to him with questions, he champions a proactive approach — one where Insight shapes strategy, not just supports it. It's a mindset that will feel both challenging and galvanising for Insight professionals at any stage of their career. We also dig into eBay's relationship with AI, including a fascinating 30-day AI challenge that brought the whole team on the journey together. For Thomas, AI isn't simply a tool for doing things faster — it's a creative partner that can unlock new ways of thinking and working. This is a rich, forward-looking conversation full of practical wisdom for anyone who wants to build Insight functions that genuinely drive competitive advantage.   Please listen to find out more!   Topics Discussed Growth of the Insight Team over the Years (2.26) The Three Fundamental Questions for Businesses(4.42) The Shift from Function to Capability in Insights (10.17) Embracing AI: The 30 Day Challenge (13.10) The Role of Insight Leaders in Shaping Questions (21.42) Creating the Future You Want to Be Part of (24.55)   This is episode 87 of the Transforming Insight podcast.  If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.   About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA).  He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.   Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org   Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

Risa Eldridge, AVP of Product Management & Integrations at CallMiner, spoke with Doug Green, Publisher of Technology Reseller News, during the Enterprise Connect conference about how conversation intelligence is helping organizations better understand customer interactions and improve operational performance. Eldridge explained that enterprises are increasingly looking to AI-driven analytics to extract meaningful insights from the vast volume of conversations taking place across contact centers and customer engagement channels. By analyzing voice and digital interactions, organizations can identify patterns, detect compliance risks, and uncover opportunities to improve both customer satisfaction and agent performance. “Conversation intelligence allows organizations to turn everyday interactions into actionable insights that drive better outcomes for both customers and employees,” she said. CallMiner's platform applies advanced analytics and artificial intelligence to help companies monitor and evaluate interactions at scale. These capabilities enable organizations to identify emerging trends, improve quality management programs, and provide more targeted coaching and training for agents. The conversation also highlighted how the rapid adoption of AI across the contact center is creating new expectations for visibility and data-driven decision making. As organizations adopt automation and AI-assisted workflows, understanding what is happening inside customer conversations becomes increasingly critical. As Enterprise Connect continues to highlight the role of AI in enterprise communications and customer experience, CallMiner's approach to conversation intelligence demonstrates how organizations can leverage communications data to improve performance, compliance, and customer engagement. Learn more about CallMiner: https://callminer.com/

Episode web page: https://bit.ly/4rZmjXj Episode summary: In this episode of Insights Unlocked, Nathan Isaacs sits down with Dave Kerry Davies, UserTesting's Global Value Engineering Director, to tackle one of the most persistent challenges facing research and insights teams: proving ROI. Drawing on conversations with more than 500 organizations, Dave shares a surprising pattern—most teams don't struggle with complex financial modeling; they simply fail to measure ROI at all. The result? A “PR problem” for research teams, where executives call for customer-centricity but don't clearly see the financial impact of insights work. Dave breaks down four core value drivers—business growth, faster innovation, reduced operational costs, and risk mitigation—and explains how teams can translate customer experience improvements into measurable business outcomes. Through practical examples (from digital banking to municipal websites), he shows how reducing friction, shifting research earlier in the product lifecycle, and aligning with executive priorities can directly impact revenue, cost savings, and strategic decision-making. The conversation also explores how framing insights through executive empathy—understanding what makes a great day for your boss—can transform internal conversations, reduce political friction, and earn research a true seat at the table. Dave offers simple, actionable advice for teams just getting started: track your work, state your assumptions, collaborate cross-functionally, and iterate on your ROI story over time. You'll learn: Why failing to measure ROI creates a visibility and credibility gap for research teams The four value drivers that connect insights work to executive priorities How to quantify friction in customer journeys and tie it to revenue and cost impact Why “shifting left” reduces rework and increases product success How executive empathy can improve alignment and reduce internal politics Practical first steps to start building your own ROI model Resources & links: How to measure UX ROI and impact (https://www.usertesting.com/blog/how-measure-ux-roi-and-impact) The ROI of consumer insights when building digital finance products (https://www.usertesting.com/blog/roi-consumer-insights-when-building-digital-finance-products) Dave Kerry on LinkedIn (https://www.linkedin.com/in/david-kerry/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

In this engaging episode of Business Growth Talks, host Mark Hayward converses with Richard Liverman, a seasoned business mentor and the brain behind Richard Solutions. The conversation delves into the critical elements of building a distinctive brand, moving away from "bland" strategies, and leveraging customer insights to drive growth. Richard underscores the importance of understanding a brand beyond just a logo and stresses the significance of harnessing creativity as a tool for problem-solving. His unique perspective blends decades of experience with cutting-edge strategic thinking.Throughout the discussion, key topics such as the role of customer testimonials, creativity in business, and the interplay of branding, marketing, and sales surface, offering listeners actionable insights. Richard challenges the conventional wisdom of entrepreneurship, advocating for curiosity-driven initiatives over sheer passion. Drawing on his varied career and influences such as the renowned book "Legacy" by James Kerr, Richard shares a wealth of knowledge that aids entrepreneurs in crafting a robust brand identity. Listeners are invited to reflect on these insights to foster their personal growth and business success.Key Takeaways:Brand Beyond the Logo: A strong brand should go beyond visuals and logos, embodying purpose, stories, and customer experiences.Customer Insights: Regularly engaging with customers to understand why they choose your business can uncover surprising insights vital for growth.Creativity Redefined: Creativity should not be limited to traditional arts; it encompasses innovative problem-solving and strategic thinking.Passion vs. Curiosity: Instead of solely following passions, entrepreneurs should explore what they are curious about to sustain interest and innovation.Balance of Branding, Marketing, and Sales: An effective business strategy should integrate all three components to ensure cohesive and comprehensive growth.Resources:Richard Liverman's Company: Richard Solutions (URL assumed, not mentioned in the transcript)Book Reference: "Legacy" by James KerrMentioned Personality: Graham Ravenscroft, Olympic team coachListeners are encouraged to delve into this enlightening conversation to glean more about creating a captivating and resilient brand. Stay tuned for more insightful episodes of Business Growth Talks hosted by Mark Hayward, delivering stories and strategies from visionary business leaders.Support the showIf you want to watch the full video of this episode go to:https://www.youtube.com/@markhayward-BizGrowthTalksDo you want to be a guest on multiple podcasts as a service go to:www.podcastintroduction.comFind more details about the podcast and my coaching business on:www.businessgrowthtalks.comFind me onLinkedIn - https://www.linkedin.com/in/mark-hayw...Tik Tok - https://www.tiktok.com/@mjh169183YouTube Shorts - https://www.youtube.com/@markhayward-BizGrowthTalks/shorts

The Human Heart of Retail Innovation The message from NRF 2026: Retail's Big Show was clear: Technology is the tool, but humanity is the strategy. In this episode, Chris Igwe and Dominik Olejko, Head of Customer Insights at Pepco, debrief on the "thousands of years of experience" that met in New York this year. They dive into how global leaders are integrating AI to empower staff and why the "User First" mantra is more critical than ever. Why Tune In: - Beyond AI: How to shift from "AI everywhere" to "AI integrated." - Dark Social & Community: Why the best customer insights are moving to private spaces. - Authenticity: The secret to building trust in an automated world. Get the boots-on-the-ground insights you need to stay future-ready.

In this episode, Helen is joined by Bridie O'Shea, Customer Insight and Excellence Specialist at Mansfield Building Society. Bridie shares how her role focuses on improving customer journeys and ensuring vulnerable customers receive the support they need.Together, they explore the importance of going back to basics — embedding vulnerability awareness into everyday practice, building networks of champions across teams, and recognising the often-overlooked needs of carers.  Helen and Bridie also discuss the vital role local branches play in their communities, how meaningful human connections help identify when customers may need extra support, and why this matters even more as financial services become increasingly digital.  From supporting colleagues through difficult conversations to simple acts of kindness that make a real difference, this episode highlights why vulnerability work is a continuous journey of learning, listening and improving. Why not join our free monthly Q&As and keep the conversation going - https://www.helenpettifer.com/category/events/live-q-and-a/Follow me for more episodes, resources and vulnerability insights - Email: helen@helenpettifer.com LinkedIn: https://www.linkedin.com/in/helen-pettifer-unlocking-vulnerability/ Website: https://www.helenpettifer.com/ 

Eddie takes us through how his team at Sage has shifted from traditional research cycles to a more agile, consultative model, one that keeps pace with rapid technological, political, and economic change. It's a mindset shift that will resonate with any Insight leader feeling the pressure to do more, faster, and with greater impact. We explore how AI and digital tools are transforming the Insight function in practice, with Eddie sharing real use cases from Sage, including knowledge management, conversational Insight agents, and synthetic data. He makes a compelling case for why synthetic data, when used alongside traditional methods, deserves a seat at the table and why a willingness to experiment is now a core professional competency. The conversation also looks ahead to the skills Insight teams will need to thrive: engineering, facilitation, and the ability to guide stakeholders through complexity rather than simply delivering findings. Yet for all the change on the horizon, Eddie reminds us that the fundamentals — curiosity, communication, and making sense of the complex — remain as valuable as ever. Whether you're an Insight leader navigating transformation or a researcher looking to grow your impact, this is an episode full of practical inspiration.   Please listen to find out more!   Topics Discussed The Untraditional Nature of Insight at Sage (2.46) The Importance of Personal Impact in Insight(6.23) The Fourth Era of Insight: Agentic Insight (10.40) Curating Insight for Stakeholders (20.19) Exploring Synthetic Data in Insight (25.22) The Future of Insight Operating Models (31.04)   This is episode 86 of the Transforming Insight podcast.  If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.   About James Wycherley, the author of Transforming Insight James Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA).  He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast. An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East. The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation.   Resources: If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org   Disclaimer The Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

Personal impact isn't just a quality for Insight leaders to focus on; it's something we should all consider if we want to thrive and survive in a fast-moving, rapidly changing corporate environment. And it's a critical thing for us to consider when the world of Insight as we have got used to thinking about it is unlikely to last long in its present form. Wherever you are on the AI-adoption curve, many of the skills and attributes that have given us opportunities and promotions in the past will mean less in the future. It will be all about the extent to which we can help our organisations make sense of data, apply learnings to business problems, build scenarios about future markets, and influence decision-makers to adopt the evidence-based opinions we have formed that will determine our success. And we can't do any of these unless we have developed a personal brand that helps us get invited into the room, and once in it, demonstrate sufficient personal presence that we are invited backSo how can we increase our personal impact? Please listen to find out more! Topics DiscussedThe solutions suggested so far for those who want to shape the future of Insight (3.04)The need to increase our personal impact (6.26)Being invited to the table and then earning our right to stay (8.50)But we're not natural self-publicists! (11.26)Revealing our personal brand values (13.13)James's knowledge set at Barclays (15.50)Hacks we can develop (19.48) This is episode 85 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley's books, Transforming Insight and The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening.  About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

What if the fastest answer isn't the right one? We unpack the tension between speed and resolution in customer experience, exploring why AI bots can erode trust when they chase efficiency instead of fixing the real problem. With guest co-host Jennie Lewis of Airship, we dig into pragmatic ways to use AI as an amplifier for empathy.We also step into hospitality, where automation has raced ahead with mobile keys, kiosks, and virtual front desks. Convenience is great—until an empty lobby at midnight changes how safe a guest feels. From solo travel realities to on-the-ground service design, we discuss how to widen the journey map beyond “check-in to room” and include the edge cases that define trust.Then we tackle dynamic pricing. There's a world of difference between rewarding loyalty and playing whack-a-mole with rates. We call out practices that feel predatory, highlight proactive offers that build goodwill, and suggest clear guardrails that prevent sticker shock.If you care about CX that feels human and scales gracefully, this conversation will sharpen your playbook. Subscribe, share with a colleague, and leave a quick review.About Jennie Lewis:Sr Manager, Customer Insights at AirshipJennie Lewis is a value-focused researcher who transforms complex data into revenue-driving narratives. An expert in quantifying CX ROI, she began as a self-taught coder automating emails for GM before leading agency teams that supported iconic brands like Marriott, Chase, and Marvel. She bridges the gap between technical data and business strategy, managing a portfolio of research results that achieve increased influenced revenue. Certified by Northwestern, eCornell, and Google, Jennie is a recognized thought leader and mentor dedicated to proving that great customer experience is a measurable driver of growth.Follow Jennie on...LinkedIn: https://www.linkedin.com/in/jennie-lewis/Articles Mentioned:- Customer service AI bots not ready for prime time, survey suggests (Consumer Affairs)- Ireckonu- 2025 year in review: What had happenend in the hospitality technology industry? (Breaking Travel News)- Asda's unhappy shoppers give boss food for thought (The Times)Resources Mentioned:Women In CX CommunityOrder your copy of Experience Is EverythingExperience Investigators WebsiteWant to ask a question? Visit askjeannie.vip to leave Jeannie a voicemail! (And don't forget to follow Jeannie on LinkedIn! www.linkedin.com/in/jeanniewalters/)

Ria's transition from traditional Insight roles into marketing and digital positions demonstrates how embracing broader responsibilities can amplify an Insight professional's influence and impact.She highlights how marketing budgets face intense scrutiny, requiring Insight professionals to demonstrate tangible commercial value using language that resonates with senior leadership rather than traditional research terminology. This shift demands that Insight teams reframe their work to clearly articulate business impact and ROI.James and Rhea also talk about AI's transformative effect on the Insight profession, with Rhea urging professionals to adapt and embrace these technologies rather than ever resist them. In her view, while AI enhances productivity and efficiency, it cannot replace the critical thinking, relationship-building, and strategic interpretation that human insight professionals provide. It's a message that serves as a call-to-action for Insight professionals to redefine their roles, demonstrate clear commercial value, and remain relevant in an evolving landscape where traditional research functions are need to evolve. Please listen to find out more! Topics DiscussedPhilosophy of Insight and team impact (2.02)The changing nature of Insight roles(5.13)Current role at Moonpig Gift Experiences (8.23)Challenges of budgeting for Insight (12.37)Language and framing in Insight communication (15.42)The future of Insight in organisations(19.30) This is episode 84 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the secrets of successful corporate Insight teams and their leaders, as outlined in James Wycherley's books, Transforming Insight and The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening.  About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.

How are you feeling about the environment within which your Insight team will work this year? Do you work in a market sector that is thriving? Is your company growing its share of that market? And is the Insight team recognised as a key contributor to your organisation's growth?Or do you see challenges all around you – challenges for your market, your company and your Insight team? Are you expecting restructures, budget restrictions or headcount reductions?Whether you feel optimistic, pessimistic, or somewhere in the middle, we can only manage the things we can manage, and having a written plan drastically improves our chances of making intentional, well-considered decisions.In my 2025 book, The Insight Leader's Playbook, I suggested a 9P framework for anyone who wanted to become a more transformational Insight leader and help their team, their colleagues and their organisation to succeed. But we can't all focus on all 9Ps at the same time, so which will you prioritise in the first few months of 2026? And which do I think that none of us should ignore?Please listen to find out more! Topics DiscussedAs the sun rises on 2026, do you see opportunities or challenges? (2.05)How transformational are you feeling? (6.00)A recap on the 9Ps of the Insight Leader's Playbook (7.49)Which aspects of Insight leadership are essential now for you? (12.12)How can we all lead Insight with a clear purpose? (13.43)You are not alone! We have so much to learn from each other (19.40) This is episode 83 of the Transforming Insight podcast. If you have the ambition to transform your Insight team and the role it plays in your organisation, please tune in to future episodes. Not only will we explore the 42 secrets of successful corporate Insight teams as outlined in the Transforming Insight book, and the 9Ps of The Insight Leader's Playbook, we will also talk to senior corporate Insight leaders, delve into books that have inspired us, and discuss new best practice research carried out with the IMA's corporate members.You won't want to miss this! So please subscribe - and thank you for listening.  About James Wycherley, the author of Transforming InsightJames Wycherley was Director of Customer Insight and Analytics at Barclays Bank from 2005 to 2015 when he became Chief Executive of the Insight Management Academy (IMA). He published his first book, Transforming Insight, in 2020, and his second, The Insight Leader's Playbook, in 2025, and he hosts the Insight forums and the Transforming Insight podcast.An entertaining keynote speaker, he has presented over 50 times at Quirk's events, a global record, and has provided thought leadership in the UK, USA, Europe, Canada, Australia, India and the Middle East.The Insight Management Academy is the world's leading authority on transforming corporate Insight teams, and its vision is to inspire and support every Insight leader to transform the impact of Insight in their organisation. Resources:If you would like more information on any of the ideas discussed in this episode of the Transforming Insight podcast, please visit www.insight-management.org DisclaimerThe Transforming Insight podcast is published by the Insight Management Academy and produced by Zorbiant.All rights reserved.   

In this Conversations episode, we tackle a familiar challenge in market research: delivering strong work—only to see it go unused. Why do well-designed studies and thoughtful analyses still fall flat with stakeholders? Often, it's not a data problem. It's a communication problem. Specifically, a utilization gap between what research shows and how decision-makers absorb and apply it. We explore how visual storytelling helps close that gap by anchoring research reports in a clear narrative. This isn't about flashy charts or graphic design. It's about combining credible proof points with visuals that guide understanding, build trust, and make findings actionable. Drawing on principles we teach in our market research training, the episode breaks down: Why narrative clarity matters as much as methodological rigor The seven elements that support an effective research story How brevity strengthens impact—especially for busy stakeholders A simple point-of-view sentence that helps market research professionals focus their reports Whether you work in qualitative research, quantitative research, or broader Customer Insights roles, this conversation offers practical guidance for improving how research findings land—and get used. Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered on-demand and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations. We believe it: Inside every market researcher, is a Research Rockstar! Hope you enjoy this episode of Conversations for Research Rockstars. Research Rockstar | Visual Storytelling Course | Blog Facebook | LinkedIn | 877-Rocks10 ext 703 for Support, 701 for Sales Info@ResearchRockstar.com

In this episode, Jeff sits down with Rutger Katz, Founder of Neon Triforce and fractional VP of Revenue Operations, to unpack how modern RevOps teams should think beyond funnels and start managing revenue as a system.Drawing on Winning by Design frameworks, lean manufacturing principles, and 15 years of consultancy experience, Rutger explains how to turn customer insights into action using models like the bow tie, why governance and decision rights matter more as companies scale, and how RevOps leaders can shift from ticket-takers to true strategic partners.

Episode web page: https://bit.ly/3MWTjzQ Episode description:  In this forward-looking episode of Insights Unlocked, Mike McDowell returns to the mic to share what's ahead for UserTesting in 2026—and it's all about speed, scale, and smarter insights. Mike and host Nathan Isaacs dive into the latest developments in AI-powered research, from automated test creation and participant feedback to enhanced report generation and seamless integrations with tools like Figma. As always, Mike brings a ton of energy and clarity to what these innovations mean not just for researchers, but for anyone trying to get closer to their customers. Whether you're a product manager, designer, or marketer, this episode will leave you inspired by what's possible when AI meets human insight. Key takeaways AI-enhanced test creation: Just type what you want to learn, and AI builds the test plan for you—making customer feedback more accessible to non-researchers than ever. New Figma plug-in: Beta users can now launch usability tests directly from Figma, without leaving the design environment. Automated insight generation: From smart analysis to video summaries and report creation, AI is speeding up the time from question to answer. Smarter screener tools: AI-powered fraud detection and screener guidance ensure better participant quality and more reliable feedback. Customer empathy at scale: Mike emphasizes the power of embedding customer videos in tools like Jira, Confluence, and Figma to build buy-in and challenge internal assumptions. Resources & links Mike on LinkedIn (https://www.linkedin.com/in/mmcdowell1/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Recorded live in Calgary for SocialWest 2025, this episode of the Marketing News Canada podcast features guest host Meredith McKeough in conversation with Lisa Genovese, President of BottomLine, a marketing agency known for research-backed strategy and results. Lisa breaks down why so many brands skip the fundamentals and how that leads to shaky strategy, wasted spend, and misaligned messaging. The conversation explores how to use customer insight, competitive research, and data the right way, before jumping into tactics or creative, and why going back to basics often delivers the biggest impact. From practical ways to gather meaningful customer insight to common mistakes brands make across the buyer journey, this episode is packed with grounded advice for marketers, leaders, and teams looking to make smarter, more confident decisions. 

The CPG Guys are joined in this episode by Angela Martin, VP of Customer Insights & Branding at Dollar General. With approximately 20,000 stores, they serve communities across the country, from right around the corner. DG exists to provide convenience, quality, and value, so their customers can get back to what's important. This episode was recorded at DG headquarters in the Hall of Values.Follow Angela on LinkedIn at: https://www.linkedin.com/in/angela-martin-a177b3a4/Follow DG on LinkedIn at: https://www.linkedin.com/company/dollar-general/Follow DG online at: https://www.dollargeneral.com/about-us/historyCPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Discover how entrepreneur Jon Stamell built a multimillion-dollar agency, consulted CEOs, and now leads AI innovation to uncover the motivations behind customer behavior. From Detroit to global trade shows to pioneering psychographic AI, Jon's journey is a masterclass in reinvention, curiosity, and strategic thinking.⭐ Learn the biggest mistakes he made, the insights he gained, and his best advice for today's founders.

Hey CX Nation,In this week's episode of The CXChronicles Podcast #274, we welcomed Dave Rennyson, President & CEO at SuccessKPI based in the Washington, DC area. SuccessKPI is an on-demand insight and action platform that removes the obstacles that agents, managers, and executives encounter in delivering exceptional customer service.SuccessKPI is trusted by some of the world's largest government, BPO, financial, healthcare, and technology contact centers in the United States, Europe, and Latin America.In this episode, Dave and Adrian chat through the Four CX Pillars: Team, Tools, Process & Feedback. Plus share some of the ideas that his team think through on a daily basis to build world class customer experiences.**Episode #274 Highlight Reel:**1. Why the best organizations & teams invest in constant training efforts 2. How music and business are wildly similar 3. Leveraging & investing in AI over the next 1,000 days 4. Understanding the power of your data architecture  5. Tomorrow's leading tech-companies will bring solutions, not headaches Click here to learn more about Dave RennysonClick here to learn more about SuccessKPIHuge thanks to Dave for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & contact center space into the future. For all of our Apple & Spotify podcast listener friends, make sure you are following CXC & please leave a 5 star review so we can find new members of the "CX Nation". You know what would be even better?Go tell your friends or teammates about CXC's custom content, strategic partner solutions (Hubspot, Intercom, & Freshworks) & On-Demand services & invite them to join the CX Nation, a community of 15K+ customer focused business leaders!Want to see how your customer experience compares to the world's top-performing customer focused companies? Check out the CXC Healthzone, an intelligence platform that shares benchmarks & insights for how companies across the world are tackling The Four CX Pillars: Team, Tools, Process & Feedback & how they are building an AI-powered foundation for the future. Thanks to all of you for being apart of the "CX Nation" and helping customer focused business leaders across the world make happiness a habit!Reach Out To CXC Today!Support the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

In this episode of the Healthy, Wealthy and Smart podcast, host Dr. Karen Litzy sits down with Amy-Lynn Taylor, Jane's Customer Insights and Enablement Expert, to discuss the innovative solutions Jane offers to healthcare practitioners. Amy shares her journey from the US support team to her current role, emphasizing the importance of customer feedback in product development. The conversation covers Jane's AI scribe, community building, and upcoming features, providing listeners with insights into how Jane is transforming the healthcare industry.     Takeaways Amy Lynn Taylor emphasizes the importance of customer feedback in product development. Jane offers a free plan for practitioners to try AI Scribe with up to five notes a month. The AI scribe has been a game-changer for many practitioners, improving their workflow. Jane's community-building began organically and remains a priority. The platform integrates AI to enhance user experience and streamline processes. Jane's customer support is highly praised for its dedication and effectiveness. Upcoming features include secure messaging and telehealth capabilities in the client app. Jane websites can now be created quickly with AI, integrating seamlessly with the platform. The platform's community includes Facebook groups for users and non-users to connect. Jane's AI tools help clinics build their social media presence and improve SEO.   Chapters 00:00:00 Introduction and Guest Welcome 00:00:00 Amy Lynn Taylor's Journey and Role 00:00:00 Jane's AI Scribe and Free Plan 00:00:00 Community Building and Customer Support 00:00:00 Upcoming Features and Innovations 00:00:00 Conclusion and Key Takeaways   More About Amy-Lynn: Amy-Lynn is part of the amazing team that helps Jane's Customer Success crew work smarter, not harder. She is passionate about keeping the voice of the customer at the heart of everything I do. That means finding ways to turn feedback into action, streamline processes, and make life easier for the incredible people who spend their day fulfilling Jane's mission to "Help the Helpers." It's part detective work, part problem-solving, and 100% about creating a better experience for everyone.   Resources from this Episode: Jane EMR Jane on Facebook Jane on Instagram Jane App Community on FB Jane App US Billing Community on FB Amy-Lynn on LinkedIn   Jane Sponsorship Information: Book a one-on-one demo here Mention the code LITZY1MO for a free month   Follow Dr. Karen Litzy on Social Media: Karen's Instagram Karen's LinkedIn   Subscribe to Healthy, Wealthy & Smart: YouTube Website Apple Podcast Spotify SoundCloud Stitcher iHeart Radio

In this lively and candid episode, UNB Tim sits down with Tim Wildman, founder of WildmanT, to discuss the evolution of his brand and how he became the go-to creator of big-pouch underwear. The conversation dives into how the Big Dick Underwear Company was born, how marketing restrictions shaped the brand's voice, the challenges of producing in the U.S., and the surprising demographics of his customer base. The two Tims explore the rise of pouch-focused underwear, being copied by competitors, the unexpected popularity of thongs among straight men, and the growth of the modified/pumpers community that helped shape WildmanT's Monster Cock line. The episode also touches on social media censorship, customer needs, limited-edition drops, and upcoming product ideas like leggings and swim thongs. Funny, brutally honest, and packed with insider industry insights, this episode highlights the importance of solving real problems for real men—and the sometimes wild world of men's underwear design. ⸻ Takeaways Brand Origins & Strategy • WildmanT started in 2009 with novelty items but pivoted after consistent copying and marketing limitations. • When ads weren't allowed, he turned keywords into his main advertising strategy—using language big brands couldn't. • Search terms like “big dick underwear” became a goldmine because buyers were already looking for exactly that. Building a Unique Market • WildmanT intentionally targeted underserved men in middle America who struggled with comfort in standard underwear. • His brand became one of the first fully dedicated “big pouch” companies, not just a single product line. Challenges of Social Media & E-Commerce • Platforms like Facebook, TikTok, and Amazon routinely flag men's underwear images regardless of compliance. • Even mannequin photos are often rejected, forcing the use of “ghost” product shots. • Automated content moderation is inconsistent, making it difficult for underwear brands to operate normally online. Product Evolution • Customer demand continually pushed for bigger pouches—today's “Big Boy” is nearly double its original size. • The Monster Cock pouch was born from needs of the modified/pumpers community. • Limited editions (Halloween, upcoming Santa brief) sell out immediately and won't be reproduced. Manufacturing Philosophy • All WildmanT products are made in Fort Lauderdale, FL, which increases costs but maintains quality and control. • The team is exploring leggings, but pricing and production costs remain a barrier. • Swimwear thongs may return soon. Customer Insights • 60–70% of WildmanT customers are straight men seeking comfort solutions. • Doctors who perform implants and scrotal enhancement surgeries recommend WildmanT to patients. • Big dick underwear isn't just about vanity—many buyers struggle with long-term comfort and mobility issues. Industry Commentary • Copycat designs are rampant in the underwear market. • Smaller brands often lose out when competing companies mass-produce their ideas. • Despite growing acceptance, men's underwear is still difficult to market due to censorship and social taboos. ⸻ Sound Bites • “My raunchy mouth is what made me the king of big dick underwear.” • “People searched for big dick problems—but nobody marketed to them until I did.” • “There are things out there bigger than I ever thought possible.” • “If you're hard, you should probably take your underwear off and start fucking.” • “I make everything in the U.S. because I want perfection—and oversight.” • “Some people buy my underwear not because they need it, but because it makes them feel good.” • “Everything I make is designed for support and comfort first. Fun comes second.” • “Many of my customers have spent 20, 30, sometimes 40 years trying to find underwear that finally fits.” • “The Monster Cock pouch was created because the modified community needed an off-the-shelf solution.” • “I can't hide from my Southern family what I do—they see the site and think it's wild.” Links: Store – www.wildmant.com Social Twitter – https://x.com/BigBoyPouch YouTube – https://www.youtube.com/user/wildmantonline Instagram – https://www.instagram.com/wildmantim Facebook – https://www.facebook.com/wildmantonline NOTE – if reading this after the show has dropped, sometimes the account gets deleted by the social media site. Support UNB For on going support join our Patreon – www.patreon.com/unbblog You can now Join for free. For one time support visit our support page – https://www.underwearnewsbriefs.com/about/support-unb/ You can donate by Ko-fi or Paypal Or buy from the UNB Store – www.unbstore.com Gift us something from our wish list – https://www.amazon.com/hz/wishlist/ls/KCJXCDDPU0LI?ref_=wl_share Buy Amoresy – https://amoresy.com/UNBTIM Buy BodyAware – https://bodyaware.com?bg_ref=7FgHF6QR1x Buy Xdress – https://xdress.com?bg_ref=cG6ohBdgUO Buy Real Men – https://www.rmac.store/TIM77812 Find out More Read more at unbblog.com Follow unb on Twitter – https://www.twitter.com/unbblog Instagram – https://www.instagram.com/unbblog Reddit – https://www.reddit.com/r/unbstoreandblog/ Follow Tim Twitter – https://www.twitter.com/unbtim Instagrm – https://www.instagram.com/unbtim Facebook – https://www.facebook.com/unbtim BlueSky – https://bsky.app/profile/unbtim.bsky.social Spandex Party – https://spandexparty.com/unbtim Send Feedback/questions to feedback@brieftalkpodcast.com

Zach sits down with Charlene Corely, Nieslen DEI executive to talk about her research efforts and the importance of data and market trust. Connect with Charlene https://www.charlenepolitecorley.com/ ⁠⁠⁠Check out our merch⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! https://living-corporate-shop.fourthwall.com/ Learn more about ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Living Corporate's offerings and services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. https://work.living-corporate.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Patreon⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! https://www.patreon.com/livingcorporate

What happens when cutting-edge AI meets customer experience in some of the world's most highly regulated industries? In this episode, we sit down with Sarah York, Chief Experience Officer and Fractional CMO, to unpack how AI is reshaping the way companies connect with their customers from startups to established enterprises.Sarah shares how data-driven insights and automation can elevate the customer journey without losing the human touch. We explore how brands like Chewy use personalization to turn routine interactions into moments of delight, why building with data in mind is essential, and how AI audits and benchmarking can transform marketing efficiency.We also dive into the evolution of marketing, from affiliate networks to influencer partnerships, from Google to Reddit,  and how generational shifts are redefining where and how customers engage. Plus, Sarah reveals how to use AI responsibly in content and lead generation without losing authenticity.If you're passionate about the future of AI, marketing, and customer experience, this one's for you.Subscribe for more data-driven conversations on Numbers and Narratives — where insight meets impact.https://www.linkedin.com/in/sarahyorktx/

After 5+ years working with early and growth stage companies, I created the Customer Insights Roadmap, a 4-phase process that helps founders/CEOs and their teams understand their customers deeply, translate those insights into clear and compelling positioning and messaging, and then scale growth in a way that works for your specific target buyer. It's the exact process I take my clients through and it all starts with the hard work: real conversations with your customers. We run this program and it's not uncommon to see faster sales cycles and even 4X closed won deals.Read about the Customer Insights Roadmap: furmanovmarketing.com/blog/customer-insights-roadmapRead more about the Content Strategy Canvas: furmanovmarketing.com/blog/content-strategyFor more content, subscribe to Building With Buyers wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show.Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠⁠⁠⁠One Insight newsletter: ⁠⁠Subscribe⁠

In Episode 99, I do something a little different: I take you behind the scenes as I use ChatGPT in voice mode to design a real automation from start to finish. The goal? Build an internal chatbot for product and engineering that's trained on CX call transcripts stored in Gong, so teams can ask targeted questions (“What's frustrating customers in Module X?”) and get instant, concise answers with deep links back to the exact call moments.You'll hear how I frame the problem, push the model to avoid hallucinations, and pick a stack that balances speed, privacy, and scale: Gong → Airtable as the searchable store → a Zapier-hosted chatbot for querying. We also cover transcript hygiene (auto-removing small talk and personal details), vendor privacy considerations, and a simple habit hack: having AI remind you later to actually implement the ideas you generated while walking the dog.I'll link the step-by-step PDF I asked ChatGPT to generate in the show notes so you can follow along and adapt it to your environment.If this sparks ideas for your own digital CX programs, follow/subscribe and drop a review—it really helps more practitioners find the show.Support the show+++++++++++++++++Like/Subscribe/Review:If you are getting value from the show, please follow/subscribe so that you don't miss an episode and consider leaving us a review. Website:For more information about the show or to get in touch, visit DigitalCustomerSuccess.com. Buy Alex a Cup of Coffee:This show runs exclusively on caffeine - and lots of it. If you like what we're, consider supporting our habit by buying us a cup of coffee: https://bmc.link/dcspThank you for all of your support!The Digital Customer Success Podcast is hosted by Alex Turkovic

Stefano Puntoni, Wharton Marketing Professor and Co-Director of Wharton Human AI Research, explores the latest developments in artificial intelligence, including massive vertical integration deals, high-profile copyright settlements, and new frontiers in synthetic data that are transforming how businesses understand consumers. Hosted on Acast. See acast.com/privacy for more information.

AI and data help tell us what people do, but not why. Lauren Taylor, global leader of BCG's Center for Customer Insight, makes sense of the mixed signals that consumers give off. To truly understand what drives people, businesses of course value robust, real-time data. But they also must uncover the context, motivators, and human truth behind every choice. Learn More:Lauren Taylor: https://on.bcg.com/4nfwZ1A BCG's Latest Thinking on Customer Insights: https://on.bcg.com/46iy6Yt The Paradox of Pessimism: Why Gloomy Consumers Keep Spending: https://on.bcg.com/3Ir7FH2 Unpacking the $15 Trillion Opportunity in Leisure Travel: https://on.bcg.com/4gGyCTI Mapping the Consumer Touchpoints That Influence Decisions: https://on.bcg.com/3IBLBcD GenAI's Role in Customer Insights: Think "And" Not "Or": https://www.linkedin.com/pulse/genais-role-customer-insights-think-ajr3c/ Chapters 00:00-01:25 Introduction/Lauren's ‘So What' 01:26-02:39 How can businesses cut through the contradictions and truly understand what customers want? 02:49-03:18 Should we just ignore what people say? 03:19-04:37 What is consumer sentiment? 04:38-05:35 What can businesses really learn from consumers? 05:36-06:20 What factors play into the say-do gap? 06:21-07:45 How much does emotion shape what people buy? 07:46-09:08 How and why should businesses deaverage the customer? 09:09-10:17: How nuanced is motivation across different regions? 10:18-12:10 What parts of the customer journey actually shape what people choose? 12:11-12:52 Has AI helped us better understand customers or made things more confusing? 12:53-13:51 How can companies make sense of conflicting signals? 13:52-14:46 How is AI changing the way that we understand consumer behavior? 14:47-16:19 With data available, why is it critical for businesses to still talk to customers? 16:20-17:07 What mistakes are companies making when it comes to listening to their customers? 17:08-17:32 What should companies look for in sentiment signals? 17:33-18:04 Lauren's ‘Now What' 18:05-18:27 Do milestone moments matter? 18:28-18:42 Outro This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

Shoshana Kordova joined me to talk about some of my favorite customer research and insights topics, she's founder of Peel Product Marketing and 3X founding product marketer with over a decade of journalism experience.Here's what we cover:How does your journalism background help you with customer research;There are many Product Marketers, how do you differentiate;How do you know something is a true customer insight;How do you turn insights into action;What's the biggest challenge for companies you're working with right now.Shoshana on LinkedIn: www.linkedin.com/in/shoshana-kordova Peel Product Marketing: https://app.assetmule.ai/vVFtTvys Check out her customer insights playbook: https://jetpack.productivepmm.comFor more content, subscribe to Building With Buyers on Apple or Spotify or wherever you like to listen, let me know what episodes you're into, and don't forget to leave a review if you're lovin' the show. Music by my talented daughter.Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠furmanovmarketing.com⁠

What if your value proposition is costing you customers? In this episode of StrategyCast, learn how to build bold, resonant messaging that speaks to real human needs, adapts to changing markets, and gets your whole team aligned for breakthrough brand results!And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.==Let's Break It Down==06:56 "Marketing Insights: From Enterprise to Nonprofit"07:53 Nonprofit vs. For-Profit Principles11:02 "Strategic Marketing Framework Development"14:16 Influential Decision Makers Boost Sales19:23 "Six Elements Framework for Customer Insight"23:14 "Differentiation Through Superior Outcomes"27:22 Phased Value Proposition Validation28:18 Internal Communication and Customer Insight31:21 Unexpected Product Feedback Challenge35:42 "Lead with Data-Driven Insights"38:10 Early Problem Identification Benefits==Where You Can Find Us==Website: https://strategycast.com/Instagram: https://www.instagram.com/strategy_cast/Facebook: https://www.facebook.com/strategycast==Leave a Review==Hey there, StrategyCast fans!If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

Want to know how a top CPO turns health data into a life-changing product? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, Oura Ring Chief Product Officer Holly Shelton reveals how to build groundbreaking health technology through customer-centric design and rapid innovation. Holly shares her journey from Apple to leading a preventive health wearable company, offering insights into balancing cutting-edge technology with meaningful user experiences.

Episode web page: https://bit.ly/3UXulRJ ----------------------- Episode summary: In this episode of Insights Unlocked, host Lija Hogan sits down with Jake Burghardt, author of Stop Wasting Research and ex-Amazon and ex-Microsoft. Together, they dive into one of the most overlooked challenges in customer research: why so much valuable insight never gets used. Jake shares his framework of preparation, motivation, and integration for reducing research waste and turning overlooked findings into meaningful product impact. He and Lija explore the cultural and operational shifts teams need to make—beyond tools and repositories—to ensure insights are visible, reusable, and embedded in decision-making. The conversation touches on practical strategies for reusing past research, connecting insights across teams like marketing and customer success, and the opportunities and risks of AI in shaping research workflows. Jake also underscores the importance of keeping research human-centered, even as synthetic data and automation gain traction. Whether you're a researcher, product leader, or marketer, this episode offers actionable guidance for making the most of the knowledge your teams already have—and ensuring customer insights don't go to waste. Why so much customer research goes unused Jake's framework for reducing research waste: preparation, motivation, integration How to make research insights more visible and reusable across an organization Ways to bridge silos between UX, marketing, and customer success teams The promise and pitfalls of AI in research operations Practical steps to keep research human-centered in an AI-driven world How leaders can run small experiments to unlock more impact from existing insights Resources & Links: Jake Burghardt on LinkedIn (https://www.linkedin.com/in/jakeburghardt/) Stop Wasting Research book; 15% off discount code SWR-POD will work through Dec 15, 2025, (https://rosenfeldmedia.com/books/stop-wasting-research/) Jake's monthly newsletter (https://www.integratingresearch.com/newsletter) Lija Hogan on LinkedIn (https://www.linkedin.com/in/lija-hogan-894769/) Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/) Learn more about Insights Unlocked: https://www.usertesting.com/podcast

Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at  https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q 

Keywordscybersecurity, product management, career development, market strategy, customer insights, hacking, music, team building, startup life, risk management  SummaryIn this episode of No Password Required, host Jack Clabby and co-host Kayleigh Melton engage in a lively conversation with John Shipp, a product strategist at Rapid7. They explore John's unique journey from a metalhead to a cybersecurity expert, discussing the importance of passion in career development, the intricacies of product management, and the significance of customer insights in shaping cybersecurity solutions. John shares his early experiences in hacking, the influence of music on his life, and the value of building strong teams and company culture. The episode concludes with a fun segment called the Lifestyle Polygraph, where John answers quirky questions about his ideal cyber team and his dream day with Ric Flair.  TakeawaysBeing a metalhead prepares you for the boardroom.You can follow your passion and thrive in your career.Product management involves understanding customer needs and market dynamics.Curiosity is a key driver in the tech field.Great teams are built on strong leadership and culture.Startup life requires a willingness to take risks.Networking and building relationships are crucial in cybersecurity.Understanding your risk appetite is important when considering career moves.Music can be a significant influence on personal and professional life.Mentorship and sharing knowledge are vital for growth in the industry. TitlesFrom Metal to Management: A Cybersecurity JourneyPassion and Profession: Finding Your Path in Cybersecurity Sound bites"You can follow your passion and thrive.""I learned security at scale.""Curiosity drives my passion for tech." Chapters00:00 Introduction to Cybersecurity and Personal Journeys02:49 The Role of Passion in Career Development05:21 Navigating Product Management and Market Strategy08:23 The Evolution of Cybersecurity Skills11:37 The Importance of Customer Insights in Product Development14:35 Early Experiences in Hacking and Cybersecurity17:24 The Influence of Music on Personal and Professional Life20:19 Building Teams and Company Culture23:10 Startup Life and Risk Management26:08 Lifestyle Polygraph: Fun Questions and Insights29:13 Final Thoughts and Connections 

When businesses hit a growth ceiling, the instinct is often to throw more marketing dollars at the problem or chase the latest trend. The real question isn't whether you need to change. It's whether you'll make decisions based on data or desperation.   Co-founder of Learn Grant Writing, best-selling author, and Alaskan adventuress Meredith Noble faced this exact crossroads in December 2020 when her grant writing education business lost $20,000 in a single month. Rather than guess at solutions, Meredith and her co-founder Alex implemented a systematic customer insight process that transformed everything.   Listen in to learn the exact customer insight process Meredith used to re-engineer her business model, how she went from losing $20,000 to generating $45,000 in monthly recurring revenue within seven months, and why customer journey mapping is the "hill she'll die on" as a business strategy.   Get full show notes and more information here: https://safimedia.co/WO59