Podcasts about green marketing

Is P&G's sustainability messaging misleading consumers? A new class action lawsuit accuses Procter & Gamble of greenwashing, alleging that its "Keep Forests as Forests" campaign and "Protect-Grow-Restore" promises don't hold up under scrutiny. The case claims that P&G's Charmin toilet paper is sourced from clear-cut boreal forests, with replanting efforts creating so-called "Frankenforests"—single-species tree plantations treated with chemical herbicides. The lawsuit also challenges P&G's use of FSC and Rainforest Alliance logos, arguing that they mislead consumers about the company's sustainability efforts. Plaintiffs cite violations of the FTC's Green Guides, shareholder criticism, and competitor practices as key factors in their claim. Read the full analysis here: https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/p-g-accused-of-greenwashing-and-creating-frankenforests#:~:text=Earlier%20this%20month%2C%20a%20group,following%20through%20with%20its%20sustainable Hosted by: Simone Roach Blog by: Katie Rogers & Gonzalo Mon Stay Informed on Green Marketing & Sustainability Claims: - Ad Law Access Blog: https://www.kelleydrye.com/subscribe - Ad Law News Newsletter: https://www.kelleydrye.com/subscribe - Advertising & Privacy Law Resource Center: https://www.kelleydrye.com/advertising-and-privacy-law - All Kelley Drye Ad Law Links: https://linktr.ee/KelleyDryeAdLaw - Kelley Drye Team: https://www.kelleydrye.com/practices/advertising-and-marketing

Get ready for an electrifying celebration of sustainability as the All-Ireland Sustainability Awards return for 2024! With an array of new partners and innovative initiatives, this year's event promises to be more inspiring than ever. Mark your calendars for October 24th at the La Mon Hotel & Country Club in Belfast, where the best in sustainable innovation will be recognised. All-Ireland Sustainability are thrilled to announce that Cork-based sustainable consultancy firm Climeaction will be headlining the 2024 awards as the main sponsor. Renowned for their cutting-edge solutions in reducing carbon footprints and enhancing environmental performance, Climeaction who is expanding its influence to the United States, continues to champion green initiatives across the Island of Ireland. Paul Murphy, CEO of Climeaction, commented: " We are delighted to partner with the All-Ireland Sustainability Awards in recognising the critical role businesses play in driving sustainable growth. It's an honour to celebrate those paving the way for a better future." Entry to the awards is completely free, and applicants can enter as many projects as they wish across multiple categories, offering businesses and individuals a fantastic opportunity to showcase their sustainability efforts and gain recognition on a prestigious platform. 2024 welcomes a few other exciting new introductions, including a beautiful new ceramic trophy commission designed by Babs Belshaw of The Blackheath Pottery in Coleraine. The new 'Green Legacy Award' will also be introduced, set to honour individuals who have contributed a significant impact on sustainability in Ireland through leadership in advocacy, policy, education, or innovation. In addition, the event welcomes its charity partner, Visit Belfast to head up this year's charity raffle in their locally led initiative, 'Changing The Menu. For Good'. This initiative works to raise funds for those experiencing fuel poverty, with all money raised at the gala event donated to The Trussell Trust to help support locally vulnerable people and communities, challenge the structural issues that lock people in poverty, and campaign for change to end the need for food banks. Danielle McCormick, Founder of the All-Ireland Sustainability Awards, emphasises the importance of this year's event: "We have a lot to shout about and celebrate in 2024 as the sustainability agenda continues to accelerate and evolve across the Island. I am absolutely delighted to welcome our new headliner, Climeaction, and all of our fantastic event partners in celebrating those who integrate sustainability into their core values, and to recognising those who have made long-standing contributions to sustainability in Ireland in our new Green Legacy Award." With 15 categories ranging from 'Tech for Good' and Sustainable Tourism to Green Marketing and Net-Zero Initiatives, there are plenty of options for showcasing projects across the wider sustainability agenda. Supported by NIE Networks, Danske Bank, Everun, AD Sustainability, Adler & Allan, Visit Belfast and media partner U105 to name but a few, the awards promise to be a landmark event in the sustainability calendar. Don't miss this opportunity to participate in the All-Ireland Sustainability Awards 2024. Visit allirelandsustainability.com for a full list of categories and to enter. The deadline for entries is 1 p.m. on September 6, 2024. Could you be a 2024 champion of sustainability? Share your story, help showcase best practices, and have the opportunity to make your mark for sustainability across the Island. Enter for free today via the website www.allirelandsustainability.com. Entries remain open until 1 pm on 6th September.

Mollie Hughes is an entrepreneur, speaker, strategist, and problem solver. She is a thought leader and expert in Sustainability and Green Marketing Claim Compliance. She has provided guidance as a thought leader for numerous organizations including the National Retail Federation (NRF) and the American Sustainable Business Network (ASBN) and is currently the co-founder and CEO of Softly Solutions, a sustainability technology company. The Person & Planet theme song is an original song by singer/songwriter Barbara Stephan. Click here to listen to “Gonna Be There.” --- Support this podcast: https://podcasters.spotify.com/pod/show/personandplanet/support

Subscribe to DTC Newsletter - https://dtcnews.link/signup Matt Bertulli, the founder of Pela Case, Lomi, and the Operators' Podcast shares his entrepreneurial journey and insights into building successful direct-to-consumer (DTC) brands. He discusses the challenges of advertising on Facebook, the importance of addressing greenwashing accusations, and the need for rational debate around waste reduction. Matt also provides advice for starting a DTC brand and highlights the value of TV advertising for certain products. He concludes by discussing the impact of The Operators podcast and the opportunities it has created for networking and learning. The conversation explores the balance between business and politics, the challenges of running a real company compared to the Silicon Valley perspective, and the importance of staying true to building real companies. It emphasizes the need to stay up market with business owners and appeals to a broader audience. The conversation also highlights the value of engaging with real-world business owners and the possibility of a future ski-related mastermind. Takeaways Building a successful DTC brand requires a focus on marketing and storytelling, rather than relying solely on meta ads. Addressing greenwashing accusations is crucial for brands that prioritize sustainability, and transparency and third-party validation can help combat skepticism. TV advertising can be effective for reaching older audiences and building trust, especially for products that require education and have a higher price point. The waste industry presents both challenges and opportunities, and there is a need for more rational debate and solutions to address the environmental impact of plastic. The Operators podcast provides a valuable platform for networking, learning, and sharing insights among industry professionals. Balancing business and politics can be challenging, but it is important to stay focused on the core topics of running a real company. The Silicon Valley perspective may not always be applicable to average business owners, who face different challenges. Building a real company involves dealing with people face to face and managing cost of goods sold. Staying true to the mission of helping real business owners and avoiding internet marketing scams is crucial. Appealing to a broader audience and engaging with real-world business owners can lead to valuable insights and connections. Timestamps: 00:00:00 - Introduction: Meet Matt Bertulli, Entrepreneurship and Marketing Wisdom 00:02:00 - The Shift from Meta Ads to Holistic Marketing Approaches 00:04:10 - Challenges of Green Marketing and Overcoming Misconceptions 00:06:40 - Lomi's Strategic Shift from DTC to B2B and the Future of Waste Management 00:08:40 - The Role of TV Advertising in Reaching Older Demographics 00:11:20 - The Operators Podcast: Insights and Goals for Business Leaders 00:13:50 - The Importance of Authenticity in Business and Avoiding Greenwashing 00:16:00 - Conclusion: Key Takeaways from Matt Bertulli's Entrepreneurial Journey Hashtags: #SustainableBusiness #DirectToConsumer #MarketingStrategy #EcoFriendly #Entrepreneurship Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

Miriam Walch ist Geschäftsführerin von Hektar Nektar. Dieses Unternehmen mit Sitz in Wien hat 2 Geschäftsfelder: Es ist Marktplatz für Imker und es ermöglicht Unternehmen das Engagement im Bereich Bienenschutz (Projekt 2028). Ein paar Bienenstöcke auf das Firmendach zu stellen ist gut für das Image, denn Bienen bringen einen positiven Touch in die Kommunikation. Aber es reicht nicht, ein Unternehmen plötzlich als „grün“ dastehen zu lassen. Miriam Walch äußert sich in dieser Podcast-Folge kritisch über Greenwashing-Kampagnen und bringt im Gespräch mit Stefan Tesch einige plakative Beispiele aus der Welt der „Nachhaltigkeit“. Über RelevantWebsite: relevantmagazin.atRedaktion & Produktion: Stefan TeschKooperationspartner: diebusinesslounge.at SIE WOLLEN EINEN EIGENEN PODCAST STARTEN? – WIR PLANEN UND PRODUZIEREN IHREN PODCAST!

#048 BAM! Bock auf Morgen Bockinar I Lino Zeddies, Reinventing Society

Ein Dschungel von unterschiedlichen Nachhaltigkeits-Labeln und -Begrifflichkeiten verwirrt zunehmend die Konsumentinnen und Konsumenten. Die EU will daher mit gesetzlichen Regelungen Ordnung schaffen. Ist solch eine Initiative nicht von vornherein zum Scheitern verurteilt oder bewirkt sogar das Gegenteil von dem, was sie erreichen soll? Inzwischen ist jedes Unternehmen nachhaltig oder will zumindest so wahrgenommen werden. Lassen sich mit dem Thema Nachhaltigkeit überhaupt noch Wettbewerbsvorteile erzielen? Oder ist Nachhaltigkeit als Differenzierungsfaktor nicht sogar ein Nachteil, da sie von vielen Menschen mit Verzicht und Freudlosigkeit verbunden wird?

#035 BAM! Bock auf Morgen Experts I Thomas L. Roedding/Narravero, Olaf Peters-Kim/Welect, Philipp von Hilgers/Doubleverify

Companies spend thousands and thousands of dollars on ‘swag' or promotional merchandise every year, but what happens when they change their logo or go through an acquisition? Swag Cycle helps companies repurpose and recycle items in a responsible, ethical, and affordable way, keeping unneeded swag out of landfills.In this episode of Logistics with Purpose, Kristi Porter and Luisa Garcia are joined by Ben Grossman, Co-President of Grossman Marketing Group and Founder of SwagCycle. Prior to assuming his current position, he was the director of his firm's Green Marketing & Sustainability Practice and he founded SwagCycle in 2019, for which he received the 2022 Bess Cohn Humanitarian of the Year award from the Advertising Specialty Institute. Listen in as he talks about his unique professional journey.Additional Links & Resources:Learn more about Logistics with Purpose: https://supplychainnow.com/program/logistics-with-purposeLearn more about Vector Global Logistics: https://vectorgl.com/Subscribe to Logistics with Purpose: https://logistics-with-purpose.captivate.fm/listenThis episode was hosted by Kristi Porter and Luisa Garcia. For additional information, please visit our dedicated show page at: https://supplychainnow.com/getting-goods-hands-right-partners-swagcycle-lwp83

A distanza di qualche mese torniamo a parlare di Green marketing e Greenwashing, questa volta con un focus sul settore Fashion e Moda. In questo episodio siamo con l'avv. Rita Tardiolo e Paola Ruggiero dello studio legale Bird&Bird per affrontare l'argomento ed aggiornarci sulle ultime novità!

#007 BAM! Experts

Have you ever pulled a container out of the fridge only to find it looks like a science experiment gone wrong? Food that goes bad wastes our money, harms the planet, and frankly, doesn't make anybody feel good about themselves. This week I sat down with Jacquelyn Ottman, the nation's foremost expert on green marketing and eco-innovation, to discuss: Top tips for keeping food from going bad. Simple ways to repurpose leftovers. Why you're probably reheating food wrong. The real impact of food waste on the planet. To find out more about Jacquie, visit her website. Learn more about Jacquie's award-winning book, the New Rules of Green Marketing. Learn more about Jacquie's new e-book, "How to Make Credible Green Marketing Claims". Follow Jacquie on Twitter: Twitter.com/jacquelynottman. Add Jacquie to your network at Linked In. Subscribe to Jacquie Ottman's Green Marketing Blog. Learn more about the growing global community of waste haters at WeHateToWaste.com.

BAM! Bock auf Morgen, der Podcast für ein Marketing For Future. In dieser Podcastreihe erwarten euch neue Marketingtöne, die nichts mit conversion rates, alles über TikTok oder was ist die geilste digitale Firma, die sich schnell verbimmeln lässt zu tun haben. Hier geht´s um die Verantwortung, die Marketing für nachhaltiges Wirtschaften übernehmen kann und muss. Hier geht es darum, dass Marketing durchaus die Macht hat Verhalten zu verändern, aber bisher herzlich wenig macht mit dieser Macht. Euch erwartet: - Insiderwissen über nachhaltige Markenführung und nachhaltige Produktion. - Geile Stories von coolen nachhaltigen Pioniers und solchen, die es werden wollen. - Informative Druckbetankung aus der Wissenschaft, sie ist das Fundament der komplexen Nachhaltigkeitsmaterie. BAM! Bock auf morgen ist Nachhaltigkeitscoaching für das Marketing und die kundenzentrierte Transformation. Der BAM! Bock auf Morgen Podcast - jeden Mittwoch überall da, wo es Podcasts gibt. Abonniert uns und aktiviert die Glocke, damit ihr benachrichtigt wird, wenn eine neue Episode kommt.

Tune in for a conversation with special guest Aiden Silvers of Green Marketing. Connect with Joshua at:The WebsiteThe Facebook GroupDesign & Sales Master ClassesSubscribe to Outerspaces on your favorite podcasting platform and never miss an episode!

We're learning all about "Green Marketing" and a solution for how you can begin to create a more green marketing strategy for your startup and business in this episode as I sit down with the founder of The Green Marketing Academy Michelle Miller.  The Green Marketing Academy is a program offering online courses, certifications, and training programs that help businesses, marketing professionals, startups and teams adopt sustainable, ethical and inclusive marketing practices. In this episode we discuss: 

Today's episode of the GaryVee Audio Experience is an awesome conversation I had with Aiden Silvers, CEO of Green Marketing! We discuss why my favorite color is green, thoughts on the economy right now, why saving money is key, not being afraid of tough times, if word of mouth is still a method to produce significant growth in your business, hiring employees vs retaining employees and much more! Enjoy! Let me know what you thought! Check Out Aiden Here: https://www.facebook.com/AidenADV/ Check out my new NFT project: veefriends.com Join the VeeFriends Discord: https://discord.gg/veefriends Tweet Me! @garyvee Text Me! 212-931-5731 My Newsletter: garyvee.com/newsletter

Don't miss the Equifest of Ks 2023 March 16th-17th.  Michael Green Marketing Expert will be there sharing knowledge to our Farmers and Ranchers on how to better market your Agriculture.  Michael works for one of the top Marketing firms in Kansas and Missouri. Come see him and allow him to help you gain new ideas for your Agriculture business Livestock or Crops there are financial growth opportunities for you. 

Michelle Miller, founder, consultant, speaker, instructor, creative director, and green marketing expert. Michelle operates her design agency and shares years of green marketing experience to illustrate how general marketing has shifted to green marketing. She also runs The Green Marketing Academy where anyone anywhere can gain insight on how to incorporate more sustainable efforts into their business and communication efforts. The green marketing movement is here and Michelle is one who's leading the way. Listen up!  https://www.thegreenmarketingacademy.com

“When you're choosing a qualified partner for this type of commitment, I strongly feel it's important to make your decision based on the leader. At the end of the day this is a trust thing and the success of our relationship falls on my shoulders.” A natural Leader & Entrepreneur, Aiden loves to hustle, and has a strong work ethic. “It's all I do 24/7, because I am passionate about helping businesses reach their goals. It's in my DNA, even as a kid I was always doing entrepreneurial things like selling lemonade.”. Aiden is driven by Adversity. Severely physically disabled with a neuromuscular disease called Spinal Muscular Atrophy (SMA). His muscles deteriorate overtime which has brought him to his current state. He has 24/7 Caregivers that help him with almost everything besides operating the business. With a life jam packed of Adversity, he claims his disability is less than 20% of that. “The toughest adversities are the ones most can't see at face value”. Aiden has built Green Marketing to roughly $500k annual revenue from his bed. He's determined to take it “To a place of abundance in value for everyone involved with us”. One of his first loves in life is STRATEGY. “I'll forever be addicted to strategy and problem solving.”. Which is how he created most blueprints that our team executes on. “I've been in the industry long enough to identify the pain points and create systems that consistently fix them, over and over again.”. With massive ambitions in life, his 1st priority is to make Green Marketing dominate as the #1 marketing partner in the industry. Onwards he looks to duplicate his systems and dominate other niches as Adversity Media. Followed by a huge leap into the world as a Public Figure. “My north star is redefining the definition of Adversity through Speaking Engagements, Authorship, and creating a humongous community of perseverance. In order to achieve these huge ambitions, I need an army of advocates. Therefore my Key Performance Indicator is building reputation. While most chase money, I chase legacy.” Fun Facts: – I am a huge fan of Anime and Japanese Culture. – I have a girlfriend in the Philippines, and we've been together over 2yrs, while she's worked for us over 4yrs. It's a big goal of mine to bring her to the USA. – I was taken out of school in the 4th grade because my family didn't believe in schooling. That's some more of that Adversity I talked about. I'm COMPLETELY self educated, and have developed my knowledge through pure drive and will power.

In this episode you'll learn tips from green marketing guru, Aiden Silvers, on how to effectively market your lawn care business. Aiden discusses different strategies to use during the off season to ensure a busy spring and summer. Learn more about Green Marketing here: https://greenmarketingfl.com/ Join Aiden's Facebook group here: https://www.facebook.com/groups/greenindustrygang/

mit dem SCR-Altach-Sportdirektor Georg Festetics und dem Green-Marketing-Experten Reinhard Herok vom Digital Campus Vorarlberg

8 Important Green Marketing Strategies for Eco-Friendly Ecommerce Brands The environment has been playing on everyone's mind lately. Activism around climate change and a surge of sustainable products has created a new shopping landscape packed full of purpose-driven initiatives and eco-friendly ventures. People want to save the planet. It's the only one we've got, after all (until we can populate Mars or maybe the moon, but that's a long way off). Consumers are keen to buy from brands that have the same beliefs as them and that are openly showing their hand when it comes to doing better for the world, its creatures, and its communities. Green marketing is both the act of creating environmentally friendly products and marketing them in a sustainable way. Not to be confused with greenwashing, where big-name brands pretend they're doing their bit for the planet but are actually using it as a front to build favor with shoppers. Green marketing can look like a number of things in action. It can look like an eco-friendly product, sustainable packaging, recyclable materials, purpose-driven business practices, or simply marketing messages focused on Doing Good Things. At its core, it's promoting sustainable products in sustainable ways from a sustainable business foundation. Green Marketing VS Greenwashing We hinted at greenwashing above, but let's dig a little deeper into what this increasingly common phrase actually means. We've all seen it in action: big brands loudly voicing their stance on the planet and throwing money at campaigns to prove they're acting in sustainable ways. But, unlike green marketing that actually promotes an eco-friendly product in an eco-friendly way, greenwashing is when a business spends more money and resources on marketing themselves as a sustainable brand than actually being a sustainable brand. This is by no means a new thing. Throwback to the 80s, when Chevron (an oil company, no less) commissioned a series of print ads to showcase its dedication to helping the environment. In reality, the brand's infamous “The People Do” campaign ran in tandem with them actively violating the Clean Air Act and Clean Water Act. Today, greenwashing is everywhere, from fast fashion brands like Uniqlo (whose cute fictional cat, Doraemon, wasn't quite cute enough to cover up the brand's impact on the planet), to major banks, furniture stores, food brands (we're looking at you Nestle), and everything in between. Enough about greenwashing, though. Here are some actual green marketing success stories. 5. Successful Green Marketing Examples in Action Outdoor clothing brand Patagonia prides itself on being the antithesis to fast fashion. Its Worn Wear initiative lets customers trade in their old, worn clothing to buy a new item or a pre-loved garment. The idea is that customers invest in their clothing to extend its life rather than throwing it away the moment it gets tired and holey. This isn't just a “look good” campaign. Every part of it has been created with sustainability in mind–the returned clothing is cleaned using CO2 technology to save water and energy. Everyone wants to make their home look good, and Shades of Green appreciates this–in a sustainable way. The brand's focus is on creating healthier living spaces decorated with non-toxic, eco-friendly products and providing educational content on green building products and practices. Phone cases are notoriously throwaway items. Pela noticed this and wanted to do something about it. Their products are made solely from sustainable materials as they strive for a waste-free future. As well as biodegradable iPhone and iPad cases, Pela sells eco-friendly watch straps, sunglasses, and accessories. On top of sustainable materials, the brand practices key green initiatives, like improving its manufacturing efficiencies and offsetting its carbon footprint through carbon credits. Ten Thousand Villages wanted to shine a spotlight on talented artisans from across the globe–many...

Listen in as we talk with Aiden Silvers of Green Marketing! What a great interview.

In this week's episode, I'm joined by Rebecca Oxenham, founder of Little Green Marketing Company. Rebecca shares her journey from working in a corporate environment to running her own business. We talked about conscious marketing, what it means and how you can get started. So if you're interested in a more ethical, inclusive, and sustainable marketing approach for your business, this is for you. Work with RebeccaWebsite: Little Green Marketing Company Instagram: @littlegreenmarketingcompanyWebsite: Rebecca Oxenham Jewellery 

The planet is plagued by environmental concerns. Studies have shown that the degree of environmental awareness among customers is rising, and people are ready to buy eco-friendly products despite their higher pricing. Businesses are embracing “green marketing” as a means of promoting a more environmentally friendly reputation. Green marketing gives businesses the opportunity to communicate their core beliefs as well as their contributions to the local community and the world at large. This article will help you understand what “green marketing” is and will provide you with green marketing examples from well-known brands. In green marketing, businesses focus on their brand, goods, or philanthropic initiatives by highlighting their environmental and sustainable practices. At its inception, it served as a medium for companies to communicate their environmentally friendly business practices while also showing how their products had evolved in response to customer demand for such improvements. Promoting ecologically friendly goods and practices is an important part of any company's marketing strategy, and green marketing is a great method to show the dedication a brand has toward saving the planet. While many businesses claim to devote a percentage of their profits to environmental causes, only a small number can make the claim that their whole business model revolves around environmental concerns. There are several advantages to green marketing, including: Taking social and environmental obligations very seriously. Making business decisions that are good for the environment. Taking a stand in a crowded marketplace that is becoming increasingly competitive. Increasing the trustworthiness of a brand. Providing long-term prospects for growth. Helping individuals make better decisions via education. Keeping costs down while increasing profits. Using less energy and reducing greenhouse gas emissions. Enhancing the general public's well-being Developing closer relationships with the people you want to influence. 15 Green Marketing Examples To Inspire You Those who are new to green marketing may believe that only small niche brands can actually improve their practices sufficiently to be truly green businesses. But that's not the case. Sustainable practices have been embraced by a slew of well-known global corporations in recent times. Take a look at these fifteen real-world brand green marketing examples. Learn how 100+ brands on Shopify increased their AOV by 20% through cause-based marketing Patagonia contributes to climate change concerns and seeks to find more environmentally friendly ways to make their goods. It is also honest with buyers, stating that the jackets' shells are made of fossil fuels, which are not fully green. As long as the community can perceive the company's genuine interest in saving our world, this truth will have no effect on the brand's reputation. The Common Threads Recycling Program is one of the company's most effective environmental programs. Its purpose was to help customers get more use out of things they'd already bought. For the previous five years, Patagonia has maintained or improved on its “outstanding” rating as a certified B Corporation (151). According to the Fashion Transparency Index, which conducted an audit of the Ventura, California, company in 2020, it received a 60 percent approval rating (the average score is 23 percent). Here are their three key goals for the future: By 2025, we will no longer need virgin petroleum fiber. Better Sweater® jackets are made using recycled polyester to protest Big Oil. Since Fall 2019, they've prevented 14.6 million pounds of CO2 from entering the atmosphere. The packaging will be 100% reusable, biodegradable, renewable, or recyclable by 2025. They are using algal ink on hangtags and packaging, reducing plastic, and using QR code technology to cut paper by 100,000 pounds a year. By 2030, the business will be net-zero. First, they are developing less-impactf...

Tune in for a conversation with special guest Aiden Silvers of Green Marketing. Connect with Joshua at:The WebsiteThe Facebook GroupDesign & Sales Master ClassesSubscribe to Outerspaces on your favorite podcasting platform and never miss an episode!

www.startingsustainability.com Why smart people make bad decisions is all about the psychology of decision making. Marketing teams up with behavioral science to force us to think we are making a good choice when in reality we are not. Learn the tricks so you can avoid the scams when trying to eat healthy and when trying to be sustainable.  www.startingsustainability.com/episode125

This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green. See acast.com/privacy for privacy and opt-out information.

Green Marketing vs Greenwashing será o tema da próxima #FLAGtalks Marketing à Patrão.Numa altura em que é cada vez mais importante optar por produtos e serviços que minimizem a pegada ecológica, será que é fácil perceber se as marcas e as organizações são tão “verdes” como dizem ser?Ou será que em muitos dos casos estamos perante ações e estratégias de marketing que não passam de Greenwashing?Se queres apostar numa verdadeira estratégia de Green Marketing na comunicação dos teus produtos ou serviços, os “patrões do marketing” dão-te algumas dicas!Não percas esta conversa com Diogo da Silva e Ricardo Vieira que promete dar que pensar sobre os desafios que as marcas e os consumidores enfrentam quando o tema é ecologia.

The green marketing space is one that is in constant flux and to be a part of it requires a steady commitment to learning and adjusting. Michelle Miller has dedicated herself to aiding brands and organizations that wish to stay abreast of the latest learnings and contribute to a better culture of sustainability wherever possible. Michelle is the Founder and CEO of The Green Marketing Academy, as well as the owner and Creative Director of Minty Made, and on today's show, we get to hear from our guest about how she uses these vehicles to make a difference through branding, marketing, education, and the sharing of knowledge and resources. Listeners can expect some great insight into the contemporary landscape of green marketing, as well as some personal reflections on the best practices for tangible progress in the world of business. Join us to hear it all!Key Points From This Episode:Michelle comments on the common points at which brands approach her for rebranding and a fresh identity.  Why staying realistic is so important to Michelle and the general project of increased sustainability.A look at Michelle's journey and some pivotal points on her path to her current work. The beginnings of Minty Made; how Michelle has grown her side-hustle into something much bigger! Some of the biggest challenges that Michelle has faced; time-management and dealing with the unknown. The launch of the Green Marketing Academy, the ethos behind it, and what Michelle currently offers.The focus on action that Michelle has baked into her academy course. Advice from Michelle for marketers around education, change, data, and more. Pivots and shifts that Michelle has made since launching her business; a look at the evolution of her client base.  Michelle's connection to Patagonia's brand and mission, and some reflections on the experience of the 1% for the Planet summit.  Links Mentioned in Today's Episode:Modern Species Michelle Miller on LinkedInThe Green Marketing AcademyMinty Made1% for the Planet Global SummitPatagoniaLet My People Go SurfingClimate DesignersClimify Podcast on InstagramClimify PodcastGage Mitchell on LinkedInEvolve CPGEvolve CPG CommunityEvolve CPG on YouTubeEvolve CPG Email

Oggi più un prodotto è green e maggiori sembrano essere le sue chance di successo sul mercato. Ma si può fare green marketing senza correre il rischio di cadere nel greenwashing? In questo episodio di The Bar, Marina Savio e Matteo Di Lernia rispondono a questa e altre domande sul greenwashing, un fenomeno che negli ultimi mesi è sulla bocca di tutti.

"Ich habe mit 16 neben der Schule schon im Marketing begonnen - bei der Berufsorientierungsplattform whatchadoo - das hat mich geprägt", sagt Kosima Kovar. Die 27-jährige hat bereits in einigen Agenturen und Unternehmen gearbeitet, einen BA in Kommunikation und einen MA in Organic Marketing absolviert, und hat zwei Unternehmen gegründet. "Kann sein, dass es noch mehr wird", lacht sie. Die Green Marketing Agentur sgreening ist gut am Weg und zählt einige große österreichische Unternehmen zu ihren Kunden. Kürzlich wurde Kovar unter die einflussreichsten "30 under 30" von Forbes Österreich gewählt. Im Dezember ist die erste Investorenrunde für das Start-up ADA Power Woman, das zweite Unternehmen, über die Bühne gegangen. Die Plattform für Female Empowerment und Lifelong Learning spricht btb-Kunden an und will Frauen Tools in die Hand geben, um ihre Stärken im (Berufs)Leben sichtbar zu machen. Kosima Kovar erzählt im Gespräch mit Birgit Schaller, Contentagentur BiSness, von ihrer Herkunft, ihrem Werdegang und ihren Visionen. Sie engagiert sich mit viel Energie für Nachhaltigkeit und Balance auf dieser Erde. Bei soviel Power dürfen wir noch viel erwarten von der jungen Unternehmerin.

Today I will be talking with Michelle Miller, Owner & Creative Director of Minty Made and The Green Marketing Academy™. The Green Marketing Academy™ is an online course, educational platform and community that helps businesses and marketing professionals shift their practices to be more sustainable and ethical, accessible and inclusive for the people that they serve. It provides tools, resources and support to confidently create and implement a green marketing strategy that is sustainable for both you and our planet. Follow us on social media @sustainabiliME.pod The Green Marketing Academy™ Links: Website: https://www.thegreenmarketingacademy.com/ LinkedIn: https://www.linkedin.com/company/the-green-marketing-academy%E2%84%A2/ Instagram: https://www.instagram.com/thegreenmarketingacademy/ Facebook: https://www.facebook.com/thegreenmarketingacademy

Sustainability Is Beautiful at the Estee Lauder Companies: A Conversation with Al Iannuzzi, VP, Sustainability Al Iannuzzi is Vice President, Sustainability, at The Estée Lauder Companies, where he directs enterprise-wide sustainability efforts and establishes and executes on the Company's sustainability strategy, goals and objectives. He oversees the publication of the Company's Corporate Responsibility Report, ESG ratings and rankings, and climate and energy programs. He is also an Adjunct Professor at Indiana University, Purdue University, where he teaches Product Improvement and Sustainability.   Al has more than 30 years' experience in the Environment, Health, Safety and Sustainability field.  Prior to working at The Estée Lauder Companies, he worked for Johnson & Johnson, where he led Design for the Environment and Green Marketing programs and developed sustainability strategies for Consumer Product, Medical Device and Pharmaceutical sectors.  He served as the chief architect of the Earthwards® greener product development program. He has also worked as an environmental consultant and as a regulator for the New Jersey Department of Environmental Protection.   Al has authored three books, his latest: Greener Products: the Making & Marketing of Sustainable Brands (2018) and has written numerous articles on sustainability and product stewardship. Bard MBA's Jill Metzger speaks with Al for this episode of the Impact Report.   ImpactReportPodcast.com

So, when you hear the word marketing, what do you think of? Do you think of glitzy advertisements with photoshopped models that make us feel we're not enough? Greenwashing campaigns from fast fashion brands that tell us we can buy our way to sustainability? Perhaps sales emails telling us the latest and greatest discounts & doorbusters?Well, I don't believe that marketing has to look this way.So, today on the show, we're talking about marketing, and how to do it more mindfully. Because as it stands now, it doesn't exactly have a great reputation!In this episode, I am talking with Natalia Gomez of Green Studio Marketing. With over 8 years of marketing experience, Natalia offers ethical content marketing services for conscious entrepreneurs. You're going to hear Natalia talk about:What ethical marketing is all about and how she helps small conscious brands sell their products in a mindful way,Why branding and content marketing are important for small businesses,What her experience was like working in marketing for a mass consumption brand, and how that differs from what she does now,Her advice for anyone else who wants to start their own conscious business, and moreIf you have any takeaways or thoughts on what we talk about in this episode, we'd love to hear them — you can find me on Instagram @consciousstyle and Natalia is over on @green.studiomx. And if you know a small brand owner, share this episode with them if you think they'd find it helpful or interesting! FULL SHOW NOTES & TRANSCRIPT:https://www.consciouslifeandstyle.com/ethical-marketing-authentic-content/ LINKS MENTIONED:See You Tomorrow: A Resale Shop by Nordstrom CONNECT WITH NATALIA & GREEN STUDIOWebsiteInstagram - @green.studiomxPinterest CONNECT WITH ELIZABETH & CONSCIOUS STYLE:WebsiteInstagramPinterestYouTube SUBSCRIBE TO THE CONSCIOUS EDIT:https://www.consciouslifeandstyle.com/edit/  

Another marvelous 1 on 1 coaching session with one of my students! Because TOEFL Lectures have so many different types of topics, I made sure I hit off on all questions -- and today's lecture is a business class. Answer along with us!TOEFL iBT Writing Course: https://arsenioseslpodcast.podia.com/toefl-ibt-pre-writing-courseTOEFL iTP Bundle (Reading, Structure, Written Expression):Try my TOEFL membership: https://arsenioseslpodcast.podia.com/toefl-ibt/buyPodia TOEFL Memberships: https://arsenioseslpodcast.podia.com/toefl-ibtPodia TOEFL iTP Course (Reading presale): https://arsenioseslpodcast.podia.com/toefl-itp-reading/buyPodia TOEFL iTP Course (Structure): https://arsenioseslpodcast.podia.com/toefl-itp-structure/buyPodia TOEFL iTP Course (Written Expression): https://arsenioseslpodcast.podia.com/toefl-itp-written-expressionInstagram ESL Podcast: https://www.instagram.com/arsenioseslpodcast/Podcast on Spotify: https://open.spotify.com/show/7hdzplWx6xB8mhwDJYiP6fFacebook: https://www.facebook.com/Arseniobuck/?ref=bookmarksYoutube: https://www.youtube.com/channel/UCIzp4EdbJVMhhSnq_0u4ntALinkedin: https://www.linkedin.com/in/arsenio-buck-9692a6119/Instagram: https://www.instagram.com/thearseniobuckshow/?hl=enBuzz sprout: https://www.buzzsprout.com/165390

Tune in as we talk with Kimberly Tice, of Green Marketing, as she shares come branding and marketing secrets for the Green Industry!

Claudie Godrie (Elho) tells us about the road to sustainability of the Elho brand, and about communicating the green benefits of the Elho product portfolio.

Te decimos qué es el Green Marketing y todas las áreas para trabajar! Esto está innovando cada vez más! Para más información puedes consultar asnews.mx

John Grant is the author of many successful books including the Green Marketing Manifesto and is a marketing consultant. He has a wealth of experience in marketing and has worked with several high-profile organisations and governments on communication and environmental projects. John unpacks the challenges and solutions when working with clients on sustainability-focused projects and offers great insights and advice to those within the industry. John strongly highlights that education has a key role to play in communication and marketing to achieve sustainable business goals.

Green Marketing nennt sich ein neuer Werbetrend, wo unter anderem mit Nachhaltigkeitsaspekten, Umweltsiegelen oder Corporate Social Responsibility geworben wird. Allerdings müssen Unternehmen hier sehr vorsichtig sein, denn zwischen zulässigen Marketingkampagnen und irreführendem Greenwashing liegt nur ein schmaler Grat, wie Karin Huber-Heim, Director vom Circular Economy Forum Austria, bereits in der letzten Folge unseres Podcasts erläutert hat. Aber welche rechtlichen Grenzen bestehen beim Greenwashing und wie Fallen die Sanktionen aus? Axel Anderl, Managing Partner und Leiter der Praxisgruppen IP/IT und Datenschutz sowie der Digital Industries Group, und Alexandra Ciarnau, Anwältin in seinem Team, klären auf.

John's been a marketer in 'green world' for decades. In this insight packed podcast he shares his experience and views around the many 'evil's of marketing' - and what the alternatives could look like. What if we simply ban the BS and go 'dark' - effectively, removing the 'voice'? And how do we move away from making normal things seem green, to making green things seem normal? We discuss where marketing sits strategically, the challenge of commercial balance and desire, purpose led marketing and whether purpose has become a bit of a panacea - and whether good marketing excuses bad stuff - and how we move towards a more considered approach starting with the question, 'What's the decent thing to do?'... With so much to explore, we split the podcast into two and will release Part 2 next week. Tune in to Part 1 - here... And tell us what you think. How can marketing be different?

In this episode we're joined by John Grant, Author and truly, the definitive ‘green marketing guy'. Having recently read John's latest book, ‘Greener Marketing' - we discuss a range of topics about what ‘greener marketing' really looks like today. John's passion for driving an environmental and green agenda stems from the start of his career in the 90's. We discuss some of the many projects he's embarked upon and the role of being a marketer in ‘green land' rather than a ‘green' champion in marketing land. He shares his formula around green-washing, and making green ‘normal' - the reality of driving behavioural change and the role of consumer behaviour. It's packed with practical gems for marketers - like getting out of the ‘ivory tower' to gain real world perspective - and much more. This episode has been split into Part 1 and Part 2 - because there was just so much to talk about, so many insights… we didn't want to lose a drop of John's experience and inspirational wisdom in the editing suite. Enjoy Part 1 and Part 2. https://www.wiley.com/en-gb/Greener+Marketing-p-9781119689119 (For more information about Greener Marketing, John Grant, Wiley) Enjoy the podcast - and any comments, questions, ideas, suggestions… https://guava-grasshopper-8cyk.squarespace.com/contact (get in touch). Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

In this episode we're joined by John Grant, Author and truly, the definitive ‘green marketing guy'. Having recently read John's latest book, ‘Greener Marketing' - we discuss a range of topics about what ‘greener marketing' really looks like today. John's passion for driving an environmental and green agenda stems from the start of his career in the 90's. We discuss some of the many projects he's embarked upon and the role of being a marketer in ‘green land' rather than a ‘green' champion in marketing land. He shares his formula around green-washing, and making green ‘normal' - the reality of driving behavioural change and the role of consumer behaviour. It's packed with practical gems for marketers - like getting out of the ‘ivory tower' to gain real world perspective - and much more. This episode has been split into Part 1 and Part 2 - because there was just so much to talk about, so many insights… we didn't want to lose a drop of John's experience and inspirational wisdom in the editing suite. Enjoy Part 1 and Part 2. For more information about Greener Marketing, John Grant, Wiley Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch. Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

In this episode we're joined by John Grant, Author and truly, the definitive ‘green marketing guy'. Having recently read John's latest book, ‘Greener Marketing' - we discuss a range of topics about what ‘greener marketing' really looks like today. John's passion for driving an environmental and green agenda stems from the start of his career in the 90's. We discuss some of the many projects he's embarked upon and the role of being a marketer in ‘green land' rather than a ‘green' champion in marketing land. He shares his formula around green-washing, and making green ‘normal' - the reality of driving behavioural change and the role of consumer behaviour. It's packed with practical gems for marketers - like getting out of the ‘ivory tower' to gain real world perspective - and much more. This episode has been split into Part 1 and Part 2 - because there was just so much to talk about, so many insights… we didn't want to lose a drop of John's experience and inspirational wisdom in the editing suite. Enjoy Part 1 and Part 2. For more information about Greener Marketing, John Grant, Wiley Enjoy the podcast - and any comments, questions, ideas, suggestions… get in touch. Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

In this episode we're joined by John Grant, Author and truly, the definitive ‘green marketing guy'. Having recently read John's latest book, ‘Greener Marketing' - we discuss a range of topics about what ‘greener marketing' really looks like today. John's passion for driving an environmental and green agenda stems from the start of his career in the 90's. We discuss some of the many projects he's embarked upon and the role of being a marketer in ‘green land' rather than a ‘green' champion in marketing land. He shares his formula around green-washing, and making green ‘normal' - the reality of driving behavioural change and the role of consumer behaviour. It's packed with practical gems for marketers - like getting out of the ‘ivory tower' to gain real world perspective - and much more. This episode has been split into Part 1 and Part 2 - because there was just so much to talk about, so many insights… we didn't want to lose a drop of John's experience and inspirational wisdom in the editing suite. Enjoy Part 1 and Part 2. https://www.wiley.com/en-gb/Greener+Marketing-p-9781119689119 (For more information about Greener Marketing, John Grant, Wiley) Enjoy the podcast - and any comments, questions, ideas, suggestions… https://guava-grasshopper-8cyk.squarespace.com/contact (get in touch). Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

In this episode of Get the Balance Right Podcast we are talking about business ethics and building a company based around the impact it can have on society and the environment. To discuss this important topic, we are joined by Kayleigh Nicolaou who is one of the founders of Kakadu Creative, a design and marketing agency located in England. Ethics is at the forefront of everything Kayleigh and her company provides not only for their clients, but their local community. Whether it’s offering green hosting, cleaning up trash in their neighborhood or being vegan, their commitment to ethics has become the roadmap for their business.This episode is being released just in time for Earth Day 2021, which seems fitting. As business owners, we have the opportunity to make an impact on the planet. This episode is chocked full of inspirational ways you can utilize your business to help the environment. It goes beyond the typical ways such as recycling, refraining from one use plastic and going paperless. Those are all important action steps, but Kakadu Creative is taking it further. You too can take steps in your businesses to support Mother Earth’s future.SHOW NOTES:Contact and Follow Kayleigh Nicolaou: Linkedin - Instagram Kakadu Creative: Website - Instagram - Linkedin - Green Hosting - Website AuditUltimate Guide to Starting an Ethical Business - Online and PDFShows Mentioned: Lucy Johnson (Mission and Values) - Bree McCool (Plant, People, Profit) - Green Mo. (Green Marketing and Sustainability)For complete show notes and more information visit here.CONTACT HEATHER:Zeitzwolfe Accounting: Website  - FacebookContact Heather: Instagram - LinkedInBook a Discovery Call (via Zoom) - Click HereHeather & Get the Balance Right - Link TreeSet up a strategy session with Heather - HEREDo You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Amazon Gift Card when you sign up. Miro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Der W&V Green Marketing Day findet ONLINE am 17. März und 28. Oktober 2021 statt. Alle weiteren Infos auf https://shop.wuv.de/wuv-gmd-green-marketing-day-2021 Moderator Dominik Hoffmann hat im Vorfeld mit der Kommunikationsexpertin Lisa Reichensperger von der Nachhaltigkeitsberatung akzente gesprochen: Glaubwürdigkeit und Transparenz bilden die Basis jeglicher Nachhaltigkeitskommunikation und sind sowohl bei Kunden als auch den eigenen Mitarbeitern wirksam. Fünf Punkte stellt akzente für gute Nachhaltigkeitskommunikation in den Vordergrund: Mutig sein, Fokus haben, Haltung zeigen, neu denken, Kooperationen eingehen. https://www.akzente.de https://www.linkedin.com/company/akzente-kommunikation-und-beratung-gmbh/ Lisa Reichensperger wird den W&V Green Marketing Day am 17. März. 2021 als Referentin bereichern.

Nachhaltigkeit als Marketingtool? Was Green Marketing wirklich bedeutet. (19. 04. 2015)

Key Episode Takeaways: 1. Learn why Gen Z and Millennials are demanding environmental sustainability as an operational and marketing standard from modern brands. 2. How the Circular Economy creates customer loyalty and cuts costs through a new KPI - "ROI2" (Return on Impact AND Investment) - throughout the entire supply chain. 3. How a successful serial entrepreneur and celebrity DJ realized later in life that he wanted to leave a legacy for his kids and for humanity...#goals. *** About Michael Smith: Michael is a General Partner at Regeneration.VC, a social venture fund that invests capital in the founders and teams forging paths toward a fully circular economy. He has founded and operated media and real estate businesses and enjoyed an extensive career as a global touring DJ for the likes of Rihanna, Guns and Roses, and Diplo. . He led numerous environmental initiatives and has been an active investor in early to later stage impact companies. Starting in the late 90s, Michael ran marketing and digital platforms for Smith Broadcasting, a group of 20 network TV stations, which eventually sold to Boston Ventures. Shortly thereafter, he followed a lifelong passion in becoming a touring DJ, performing alongside Guns N Roses, Rihanna, and Diplo. In 2006, Michael launched and scaled The Playlist Generation, a leading background music provider to over 10,000 retail locations. In 2010, he co-founded Creative Space, an adaptive reuse real estate firm responsible for 80 projects in LA & SF. In 2015, he formed Ponvalley, an environmental initiative with philanthropic, research, and impact investing practices. Within two weeks following the 2016 election, Michael assembled an emergency climate summit with Former VP Al Gore, Gen. Wesley Clark, the Dept. of Energy, and Harvard leadership. He currently serves on the boards of PVBLIC Foundation, the American Renewable Energy Institute, and the Sustainable Change Alliance. He is a founding advisor to Salk Institute's Harnessing Plants Initiative and served as a Venture Fellow at UC Santa Barbara's Bren School. Michael is a graduate of Northwestern University. He resides in Santa Barbara with his wife and two kids. Follow/connect with Michael and Regeneration.VC: Corp website: www.regeneration.vc LinkedIn: https://www.linkedin.com/company/regenerationvc & https://www.linkedin.com/in/ponvalley/ IG: @regenerationmds *** For daily Next Gen #MarketingSnacks: https://linktr.ee/nextgenmktgpod

On this episode we are joined by Maria Batenkova and Andres Bohorquez. They are the founders of the green digital marketing agency, Green Mo. Green marketing is also known as “environmental marketing” or “eco-marketing,” but according to Green Mo’s blog, it refers to the marketing of products or services that promote sustainability and environmental benefits. As some businesses commit to produce safe or sustainable products, others green companies work towards reducing their carbon footprint. Green Mo focuses on environmentally conscious solutions for its clients, whether through digital marketing or helping them be a more eco-conscious business. For Maria and Andres, Green Mo’s approach to marketing is not just about promoting “green products" - it is also about encouraging the public to lower their environmental impact.SHOW NOTES: Green Mo. - Website - Facebook - Instagram - LinkedinGreen Mo. resources - Charities - Lazy Person's Guide - BlogAndres Bohorquez - LinkedinMaria Batenkova - LinkedinProducts and services mentioned: Cup Zero: Website - Instagram Container-free dental floss - Dental LacePackageless Delivery in NYC/Brooklyn: Precycle - Deliver ZeroPackage Free Shop - WebsiteBite Toothpaste - WebsiteAvocado Mattress - WebsiteOther Shout-Outs: Episode 17: Marketing with Purpose: A Holistic Approach with guest Charlotte Chipperfield from Chipperfield MediaEpisode 11: Making a Positive Impact: Getting certified with Benefit Corporations for Good with guests Tom Herring and Mary Anne Harmer. Visit our website to view the full show notes.CONTACT HEATHER:Zeitzwolfe Accounting: https://www.zeitzwolfeaccounting.comFollow Heather on Instagram: @zeitzwolfeHeather Zeitzwolfe - LinkedInTo book a Discovery Call (via Zoom) - Click HereThe People Planet Profit Roadmap Program Transform your business; learn how to make a positive impact on society and the environment.Do You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Amazon Gift Card when you sign up. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Thomas is a husband and parent to 3 children, an advocate of peaceful parenting, an entrepreneur, a certified Google Ads professional and has recently published his new book "The No-Nonsense Google Ads Book" which is available now on Amazon. In 2012 Thomas was a hard-working employee when he found himself stuck in an unfulfilling finance job, believing he was capable of more and after immersing himself in self-development education and courses to further his skills, he decided enough was enough and handed in his notice and ended his employment on the 31st December and started off a new year with a new goal to achieve. To create a business and to be his own boss. In the following years and additional learning, he has the ability to share his story, so that you can learn from the many mistakes made along the way and perhaps it may inspire you to do the same so that you can create jobs which is in his opinion is one of the most meaningful things you can do as a business owner. Connect with Thomas: https://ethicalmarketingservice.com Youtube: youtube.com/c/EthicalMarketingService Site: ethicalmarketingservice.com Book: ethicalmarketingservice.com/book Twitter: twitter.com/EMS_Worthing Facebook: facebook.com/ethicalmarketingservice Linkedin: linkedin.com/in/thomas-green-18655b97/ Instagram: instagram.com/ethicalmarketingservice/ Pinterest: pinterest.co.uk/emservice/ TikTok: tiktok.com/@ethicalmarketingservice Apple Podcasts: https://www.ethicalmarketingservice.co.uk/apple

Bis 2050 will Österreichs größter Öl- und Gaslieferant, die OMV, klimaneutral sein. Man könnte sagen, "Fridays for Future" ist jetzt auch bei den ganz großen Unternehmen angekommen und bei solchen, denen Nachhaltigkeit bisher den Unternehmenszweck zerstört hat. Aber kann jedes Unternehmen gut für den Planeten sein? Kosima Kovar, 25, hilft grünen Unternehmen und solchen, die es noch werden wollen. Für ihre Marketing Agentur "sgreening" ist sie vom renommierten Wirtschaftsmagazin "Forbes" unter die 30 inspirierendsten Persönlichkeiten unter 30 gewählt worden. Im Interview mit "Campus Leben" spricht sie über grünes Marketing und nachhaltige Unternehmen und wann beides zusammenpasst.

Kosima wurde gerade in die Forbes 30 under 30 Liste 2020 aufgenommen und erzählt in diesem Interview mit ihrer herzlichen und authentischen Art wie sie mit ihrer Green Marketing Agentur sgreening die Welt ein Stückchen besser machen möchte.

Have you ever wondered how to get in the green? On today's episode of Incorporating SuperPowers, host Justin Recla speaks with Kendra Losee about the cannabis industry. Kendra is the founder of MOTA marketing and host of a live show called All Puff, No Fluff on Facebook. Kendra helps businesses find creative ways to [...]

Have you ever wondered how to get in the green? On today’s episode of Incorporating SuperPowers, host Justin Recla speaks with Kendra Losee about the cannabis industry. Kendra is the founder of MOTA marketing and host of a live show called All Puff, No Fluff on Facebook. Kendra helps businesses find creative ways to [...]

Green Marketing is trending these days. Many companies are going to make awareness among their buyers to buy organic green products. Hence the concept of green marketing came into existence. The green marketing and social media marketing work together. https://www.businessmodulehub.com/blog/10-social-media-marketing-tips/ https://licensetoblog.com/blog/how-is-social-media-a-good-platform-for-marketing/ --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

What is the new development of social media marketing and green marketing --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

Büyübozumu | Girişimcilik Podcast'in bu bölümünde Greenwashing pazarlamasını konuştuk. Green marketing ile farklarını belirleyip, greenwashing yapan firmaları ve markaları nasıl ayırt edebileceğimizi açıkladık. İyi dinlemeler Bize ulaşmak için: Büyübozumu email: büyübozumu2019@gmail.com Emre Twitter: https://twitter.com/kodlamadan Ekin Twitter: https://twitter.com/khrmnekn

We got together with Akhil Sivanandan Co-Founder of GreenStory.ca, a startup with the sole focus of helping brands tell visual stories over their sustainable achievements. We went in-depth talking more about sustainability and supply chain and also covering about Green Marketing and some of the great points from one of the green marketing tactics books of GreenStory.ca, which I recommend you to check out. Meantime, check out the episode and let us know what you think about it? You can find GreenStory and Akhil on below links: https://greenstory.ca/ https://www.linkedin.com/in/akhilsivanandan/

As we have written about extensively on the Ad Law Access blog, consumers continue to grow more environmentally conscious and demand products that reflect this concern. To meet consumer demands and as part of social responsibility initiatives, companies are increasing their “sustainable” practices, recycling materials, upcycling other products, and working to reduce waste and environmental harms. As companies look to communicate their efforts to consumers, they must proceed with caution to avoid allegations of “greenwashing” or overstating the environmental benefits. On the latest episode of the Ad Law Access Podcast, chair of the Advertising and Marketing practice Christie Thompson and associate Lee Baumgardner discuss the key regulatory requirements (the FTC’s “Green Guides”) and practical tips for companies to consider when engaging in green marketing in the United States. For more information on these and other topics, visit: • Advertising and Privacy Law Resource Center - https://www.kelleydrye.com/Advertising-and-Privacy-Law-Resource-Center • Ad Law Access Blog - https://www.adlawaccess.com/ • Ad Law News and Views Newsletter - https://www.kelleydrye.com/News-Events/Publications/Newsletters/Ad-Law-News-and-Views • Kelley Drye’s Advertising and Marketing Practice - https://www.kelleydrye.com/Our-Practices/Regulatory-Government-Relations/Advertising-Counseling-and-Compliance

¿Te interesa el planeta, tienes un llamado desde tu corazón hacia hacer algo por tu medio ambiente? Qué tal una guía práctica y fácil para lograr cambios pequeños pero significativos dede tu hogar.Chantal Chalita es la invitada de hoy, una ingeniera ambiental que se ha dedicado a dar mensajes en sus redes sobre la ecología y es pionera del Green Marketing.Esta será una práctica guía para ti, para que puedas experimentar y empezar a hacer algo desde tu hogar. Contacta a Chantal en sus redes @chantalchalitaSi quieres ver el video que nos recomendó "The story of stuff" te lo dejo aquí LINK está impactante!! Y la página de chantal para comprar productos ecológicos es www.chantalchalita.comAquí te dejo los episodios donde hablamos de dos temas ecológicos y ambientalistas:La menstruación ConscienteLa Copa MenstrualY te has puesto a pensar en qué tan ecológico es tu método anticonceptivo? Si quieres contactarme con tu reflexión al respecto mi correo es info@conscienciafertil.com

This week in natural brands and the sustainable marketplace. We look at lawsuit winners (LaCroix) and losers (Coca-Cola?!!!) and potential implications for your brand story or acquisition strategy. Plus Burger King's breakthrough ads, an ambitious and watchable CBD launch strategy from Neptune Wellness & where Jeff Bezos is going with $10B. Join each week for our takes on the latest in natural products and natural brands, conscious branding, sustainable companies, better for you brands, and eco-friendly, too. We look at news in brands, startups, marketing, retail and innovation. Support the show

Joel Makower is an entrepreneur, writer and strategist on sustainable business, clean technology, and green marketing.Joel has written more than a dozen books, including Strategies for the Green Economy, The Green Consumer, The E-Factor: The Bottom Line Approach to Environmentally Responsible Business and Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World.   In 2010, Joel was awarded the Hutchens Medal by the American Society for Quality. In 2014, he was inducted into the Hall of Fame of the International Society of Sustainability Professionals.   Brought to you by Haberland Group (HaberlandGroup.com) and Hardy Haberland's Programs (HardyHaberland.com).   This podcast is brought to you by Haberland Group. Haberland Group is a global provider of marketing solutions. With multidisciplinary teams in major world markets, our holding companies specialize in advertising, branding, communications planning, digital marketing, media, podcasting, public relations, as well as specialty marketing. If you are looking for a world-class partner to work on marketing programs, go to HaberlandGroup.com and contact us.   This podcast is also brought to you by Hardy Haberland's Programs. Hardy provides educational programs for high performers who want world-class achievement, true fulfillment, and lasting transformation in their lives. He also provides consulting for established brands and businesses that have generated a minimum of $3 million in annual sales. If you need a catalyst for transformation and a strategist for success at the highest level, go to HardyHaberland.com and apply.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

Joel Makower is an entrepreneur, writer and strategist on sustainable business, clean technology, and green marketing.Joel has written more than a dozen books, including Strategies for the Green Economy, The Green Consumer, The E-Factor: The Bottom Line Approach to Environmentally Responsible Business and Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World.   In 2010, Joel was awarded the Hutchens Medal by the American Society for Quality. In 2014, he was inducted into the Hall of Fame of the International Society of Sustainability Professionals.   If you enjoyed this episode, please consider to rate, review, and subscribe on Apple Podcasts/iTunes. It takes less than 60 seconds and it really makes a difference. Rate, review, and subscribe at HardyHaberland.com/iTunes.

In Episode 3 of Season 2, host Alicia Sunflower is joined by Haazel Elledge & Aliko Weste, culture artisans and the masterminds behind the green marketing group Well N Green, as well as the grassroots community efforts of Expansion Festival and the Viillage Society. In this episode they share their insight into the cultural shifting of the new earth paradigm from both a business and community focused perspective. Tune in and learn about how to continue your spiritual evolution and business growth in a grounded practical way! Plus find out more about how to get involved in beautiful community happenings in the Seattle area! If you want to learn more about Aliko and Haazel and keep up with their projects, visit their website wellngreen.com, and be sure to check out expansion festival, at expansionfestival.life/welcome and use coupon code EXPANSIONX19 for a 20% off discount on your weekend pass!

From sly celebrity endorsements on social media to misleading green marketing gambits to phony third-party certifications the Federal Trade Commission is looking forward to a busy year. FTC has made it a priority to ensure marketers aren't using deception to take in gullible consumers. Tom Pahl, acting director of the FTC Bureau of Consumer Protection, joined Federal Drive with Tom Temin to provide more details on the agencys goals.

Eduardo Guizar Vukovich y Rodolfo Morales profundizan en el concepto "Green Marketing" analizando desde la perspectiva de la mercadotecnia y la innovación a esta herramienta imprescindible para las empresas en su búsqueda por la integración en la dinámica de la responsabilidad social y los negocios en la actualidad.

Mensonge ou réalité ? Quelle différence entre green washing et green marketing ? Vous appliquez une éthique exigeante à votre entreprise : communiquez-là ! Ressources citées : http://biz200.fr/go/98

Step behind the headlines in sustainable business with the GreenBiz 350 podcast. Up this week: life after Keystone XL and a guide to investing in renewable energy.

Cada vez se habla más de Green Marketing o marketing ecológico, donde podemos encontrar muchas definiciones del mismo, pero personalmente considero que el Green Marketing debe ser aplicado por el 100 % de las empresas, pensando en cómo pueden ser más respetuosas con el entorno global en sus diferentes contextos y en sus diferentes fases, y cada vez un mayor número de estas fases dependen de lo digital.

Cada vez se habla más de Green Marketing o marketing ecológico, donde podemos encontrar muchas definiciones del mismo, pero personalmente considero que el Green Marketing debe ser aplicado por el 100 % de las empresas, pensando en cómo pueden ser más respetuosas con el entorno global en sus diferentes contextos y en sus diferentes fases, y cada vez un mayor número de estas fases dependen de lo digital.

Shel Horowitz is a green profitability expert who specializes in marketing green, socially conscious products/services so CUSTOMERS call YOU.  He is the author of “Guerrilla Marketing Goes Green” and works with companies to raise profits, cut costs, and go greener - even profitably address hunger, war, and climate change!

Al Iannuzzi, Senior Director of Worldwide Environment, Health, Safety, and Sustainability at Johnson & Johnson12:00 pm – 1:00 pmAl is a Senior Director in the Worldwide Environment, Health, Safety & Sustainability department at Johnson & Johnson where he directs the Global Product Stewardship and Green Marketing programs. He has over 30 years experience in the EHS field and leads Johnson & Johnson's EARTHWARDS® greener product design approach, product stewardship objectives of the Healthy Future 2015 sustainability goals, green marketing, and emerging issues programs. Prior to J&J, Al worked for the NJ Department of Environmental Protection and at an environmental consulting firm. Al received his Ph.D. degree in Environmental Policy from the Union Institute & University in Cincinnati where he researched EHS self-regulation programs. He is the author of the books, Greener Products: the Making & Marketing of Sustainable Brands (CRC Press 2011) and “Industry Self-Regulation and Voluntary Environmental Compliance” (CRC Press, 2002) and has written numerous articles and blogs on product stewardship and environmental compliance. 

"Going green" has become a prevalent part of marketing strategies abroad as marketers work to reach a new eco-conscious customer base with their products and services. However, do green marketing tactics really have an impact on customer purchases? Listen to this Web clinic replay to learn more about the measurable impact of green marketing on customer behavior.

Don't miss GD Gina playing the ukelele and singing in the opening of this show! Our feature guest was Jacquie Ottman, author of The New Rules of Green Marketing and the publisher of WeHateToWaste.com. GD Gina talks about composting and we hear about sustainable communities and education from green dude Paul Miller.

In today's interview I spoke with Shel Horowitz who is the author of multiple books surrounding topics on Go Green Marketing. Shel was actually one of the first people to reach out to me on the HARO platform and I had yet to interview anyone who was an expert on “Green Marketing”. In this episode [...] The post Go Green Marketing with Shel Horowitz – Ep. 45 appeared first on Voices Of Marketing.

Join Shel Horowitz, a green marketing expert, book shepherd, writer, international speaker, consultant, community organizer, and frugalist. He is a genius at seeing and seizing opportunities, which other people have simply ignored or passed by. His eighth book, a category bestseller at Amazon, is Guerrilla Marketing Goes Green: Winning strategies to Improve Your Profits and Your Planet. For more … Read more about this episode...

Jacquelyn Ottman is not just another face in the “green” crowd. She has been a pioneer in green marketing since 1989, and her new book, The New Rules of Green Marketing, has been named a top 40 Sustainability book by the University of Cambridge. Her clients include some of the biggest names in Fortune 500 companies, like: 3M, Bissell, Clairol, Johnson & Johnson, Kraft General Foods, and Nike. During this episode of Go Green Radio, Jacquelyn will discuss how important it is for companies to have an in-depth understanding of how today's mainstream green consumers differ markedly from yesterday's fringe activists in attitudes, behaviors, lifestyle and corporate expectations. She will discuss the full range of issues that concern today's consumers, along with their green purchasing motivations and behavior. Tune in, and learn from the Green Marketing Guru, Jacquelyn Ottman.

Rhett Butler of Mongabay talks about his upcoming State Department sponsored trip to Indonesia, where he'll address thousands on the subject of biodiversity and property rights. We cover US consumers' relationship to Green Marketing, corporate pioneering of sustainable economies, and more! --- Send in a voice message: https://anchor.fm/dweekly/message Support this podcast: https://anchor.fm/dweekly/support

Green Marketing - "It's All About Sex" - SGN Radio, Monday, March 1st, 2010, 2:00 PM (EST) www.shadesofgreennetwork.com/index.php/sgn-radioShades of Green Network Radio™Green Marketing - It's All About SexMonday, March 1st, 20102:00 PM (EST)Ok, so it's not REALLY about sex, but it got your attention, didn't it? Green marketing, and any marketing for that matter, is about telling the story right, piquing people's interest, and getting people excited enough to take action. Our Guest, Jane Tabachnick, is a star in this arena. She is a creative and innovative thinker with great experience in both the for-profit and non-profit sectors with extensive expertise in new/social media and sustainability/green business. Jane has created DIY marketing tools for small businesses, including her latest release, Stand for Green. She loves strategy and helping companies build their brand [online and offline] through guiding them to create a clear vision, a unique and fun approach, as well as the tools to develop the right team and tactics.Call us on the phone or listen online here:Phone number to call in: (347) 838-8999Online at: http://www.blogtalkradio.com/AlternativeEnergyRadioOur Guest:Jane Tabachnick: Founder of Green Marketing Group - Linked In, Co Founder of Spec It Green, Creator of StandForGreen.com - the first marketing tool for green businesses, and Product Launch Manager at Exceptional LaunchOur Hosts:Peter van Geldern and David L. Marks Co-Founders of Shades of Green Network™Brought to you by: Shades of Green Network™ and Alternativeenergy.com

Green Marketing - "It's All About Sex" - SGN Radio, Monday, March 1st, 2010, 2:00 PM (EST) www.shadesofgreennetwork.com/index.php/sgn-radioShades of Green Network Radio™Green Marketing - It's All About SexMonday, March 1st, 20102:00 PM (EST)Ok, so it's not REALLY about sex, but it got your attention, didn't it? Green marketing, and any marketing for that matter, is about telling the story right, piquing people's interest, and getting people excited enough to take action. Our Guest, Jane Tabachnick, is a star in this arena. She is a creative and innovative thinker with great experience in both the for-profit and non-profit sectors with extensive expertise in new/social media and sustainability/green business. Jane has created DIY marketing tools for small businesses, including her latest release, Stand for Green. She loves strategy and helping companies build their brand [online and offline] through guiding them to create a clear vision, a unique and fun approach, as well as the tools to develop the right team and tactics.Call us on the phone or listen online here:Phone number to call in: (347) 838-8999Online at: http://www.blogtalkradio.com/AlternativeEnergyRadioOur Guest:Jane Tabachnick: Founder of Green Marketing Group - Linked In, Co Founder of Spec It Green, Creator of StandForGreen.com - the first marketing tool for green businesses, and Product Launch Manager at Exceptional LaunchOur Hosts:Peter van Geldern and David L. Marks Co-Founders of Shades of Green Network™Brought to you by: Shades of Green Network™ and Alternativeenergy.com

Marketing Today, Episode 85, from Monash University, Melbourne Australia. Featuring:This week's marketing news in brief;A chat with Col on the couch, covering Victoria's bushfires and marketers' responses - (philanthropic or opportunistic?), Manchester United, and Green Marketing;Song of the week: Jason Moss, "Face My Fears", from http://music.podshow.com/Our voice feedback number is +61 3 9903 1199.