Podcasts about luxury marketing

Send us a textAre you looking to elevate your B2B business and retain clients like luxury brands do? Discover how personalized service, high-touch support, exclusive perks, and community-building can transform your customer retention strategy. In this video, we reveal actionable insights from the luxury playbook to help you build stronger, long-lasting relationships with your clients. Don't miss out on these valuable tips to boost client satisfaction and loyalty!

In this interview, Emanuela Prandelli, LVMH Associate Professor of Fashion and Luxury Management at Bocconi University, discusses research she and her colleagues recently published in the IJRM. Their paper explores the role of content creators in the luxury world and the challenges luxury brands face when engaging with them. Prandelli and her colleagues' research highlights the importance of balancing control with creative autonomy, offering valuable lessons for luxury and consumer brands alike. By fostering strategic partnerships with content creators, luxury brands can enhance brand perception while maintaining exclusivity and authenticity in the digital era.

As part of WARC Marketer's Toolkit, George Hammer - Global Head of Luxury Marketing at Marriott International - speaks to WARC's Anna Hamill about what 2025 hold for luxury travel, his pro-tips for integrating AI into the creative process, and the impact of Taylor Swift.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Ginny Wright is an experienced leader with a robust background in luxury brand management. She's held pivotal roles, including president of Kiehl's and global deputy GM at Ralph Lauren Fragrances, along with strategic positions at L'Oréal Luxe. Known for her strategic and innovative approach to growth, Ginny has significantly boosted brand prestige and consumer engagement at the companies she's served. She always talks about owning your mistakes so that you can grow and ultimately thrive — and why she never backs down from a challenge. Follow Ginny Wright:LinkedIn: https://www.linkedin.com/in/ginny-wright-b0221b1Follow Nancy Twine:Instagram: @nancytwinewww.nancytwine.comFollow Makers Mindset:Instagram: @makersmindsetpodcastTikTok: @themakersmindset

Luxury Marketing Insights: A Comprehensive GuideIn a recent episode of the Thoughtful Entrepreneur podcast, host Josh engages with Lillian Raji, president of the Lillian Raji Agency, to explore the intricacies of luxury marketing. With over two decades of experience in luxury public relations, Lillian shares her expertise on connecting with luxury consumers, emphasizing the emotional aspects of marketing and the critical importance of listening to clients. This blog post highlights the key themes from their conversation, offering actionable advice for businesses aiming to refine their luxury marketing strategies.Lillian Raji, a seasoned expert in luxury marketing, focuses on high-end brands in the watch, jewelry, and hospitality sectors. Her agency specializes in helping luxury brands forge deep emotional connections with consumers. During the podcast, Lillian discusses her journey, including her recent focus on the Olympics and her upcoming series, "How to Succeed in Watches if Your Name Isn't Rolex," which aims to spotlight lesser-known, high-quality watch brands. She underscores the significance of storytelling in luxury sales, sharing anecdotes that illustrate how effective storytelling can enhance product value and foster customer loyalty.A central theme of the discussion is the importance of emotional connections in luxury marketing. Lillian emphasizes that luxury marketing transcends the product itself, focusing instead on the story and emotions it evokes. She shares a personal experience with a Cartier watch, highlighting how luxury brands must create narratives that resonate with consumers. Additionally, Lillian stresses the value of listening to customers, recounting a successful client interaction that underscored the importance of understanding client needs. By embracing these principles, businesses can create meaningful connections with customers, enhance their marketing strategies, and achieve long-term success in the luxury market.About Lilian Raji:For over two decades, Lilian M Raji has served as strategic counselor and public relations advisor to some of the world's leading luxury brands. She's helped introduce S.T. Dupont to the U.S. market, aided the Quebec Government Delegation in promoting their artists to the broader American market, and handled the press launch of WatchBox -- with publicity from full page coverage in the New York Times, Bloomberg, Wall Street Journal and more, leading to the start up securing $100 million in funding. When brands have a story to tell, Lilian gets them in front of the widest, most qualied audience possible.She seamlessly integrates marketing, PR and sales to ensure every facet of a client's strategy is harmoniously aligned and reinforced across all consumer-facing channels. Lilian delivers tailored, client-focused services with marketing blueprints customized to each client's unique identity and aspirations. Her attention to detail is especially prized in the luxury sector, making her the quintessential choice for emerging and growing brands striving for distinction and excellence.In between showing clients how to make more money with existing and new customers, Lilian pens a regular column called,“Dear Lilian: e PR Advisor,” for National Jeweler Magazine. About The Lilian Raji Agency:For almost two decades, The Lilian Raji Agency has served as trusted business consultant, brand strategist and public relations manager for both small and global luxury brands worldwide. We provide brand strategy, public relations, marketing strategies, social media marketing, event marketing, and digital marketing for luxury and lifestyle brands. Our clients are in fine jewelry, luxury watches, high-end fashion, luxury hotels and other consumer goods and services.Apply to be a Guest on The Thoughtful Entrepreneur:

No matter where you are in your business journey, you need to hear this. I'm chatting with Maggie Patterson, who is absolutely incredible as you're about to get to hear. She's the editorial director at Scoop Studios and she's the creator of BS Free business. She's an advocate for humane business practices, rooted in respect, empathy, and trust. And she is someone who's really trying to change the way we have been taught to run our businesses and the way we've been taught to market for the better. In this episode, we talk about: What online business has in common with cults, MLMs and self-help cultureScammy online business practices to watch out for both from a consumer standpointHow you can better market your business without hopping on these “trends”What luxury lifestyle marketing is and why it worksThe problem with super expensive coaching and mastermindsThe evolution of online business over the last decadeYou're going to love this conversation as much as I did. It's jam-packed, so let's dive in!Links Mentioned:- Read the full shownotes: https://elizabethmccravy.com/286   - Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy  - Check out Maggie Patterson's Website: https://bsfreebusiness.com/ - Follow Maggie on Instagram: https://www.instagram.com/bsfreebusiness - Take Our Website Quiz (+ Get Free Canva Templates!): https://elizabethmccravy.com/quiz   - Join Booked Out Designer: https://elizabethmccravy.com/bod    - Join Podcast Sucess Blueprint: https://elizabethmccravy.com/psb  Thanks to our sponsor, Christian Heathcare Ministries! CHM is a health cost-sharing ministry and is a faith-based alternative to traditional health insurance. My family LOVES using CHM for our healthcare! You'll save tons of money with CHM, and CHM shares 100% of eligible medical bills. Learn more: elizabethmccravy.com/CHM

Kenner interviews Jessica de Castro, a luxury marketing expert, about her background and tips for small business owners. She shares her experience working in luxury retail and how she transitioned into entrepreneurship. She emphasizes the importance of experiential marketing and collaborating with unexpected partners to create unique and memorable experiences for customers. Jessica also discusses the value of guerrilla marketing campaigns and immersive online experiences. She recommends having a tight and clean referral program as a powerful marketing tool. Overall, She provides valuable insights and practical tips for small business owners looking to take their businesses to the next level. Takeaways • Experiential marketing is key in the luxury industry, and small businesses can leverage this approach to create unique and memorable experiences for their customers. • Collaborating with unexpected partners can help businesses stand out and create buzz. • Guerrilla marketing campaigns, where businesses show up in unexpected places, can generate excitement and intrigue. • Creating immersive online experiences, such as embedding audio or virtual reality elements, can engage customers and make the website more memorable. • Having a tight and clean referral program is a powerful marketing tool that can help businesses grow through word-of-mouth. Sound Bites • Collaborating with companies that are not expected • Guerrilla marketing campaigns, showing up in places you're not expected • Creating immersive online experiences, engaging multiple senses If you have any questions in general you can reach our office at: VastSolutionsGroup.com Phone: 415-854-6512 Email: info@vastsolutionsgroup.com Monday-Thursday 8:00 AM – 5:00 PM (Pacific) Thank you for listening!

Die Luxusindustrie befindet sich im Wandel. Auf der einen Seite soll der Luxus demokratisiert werden, auf der anderen Seite scheinen aber die elitären Luxusmarken, wie HERMÈS oder ROLLS ROYCE, die besten Geschäfte zu machen. Was zeichnet eine wahre Luxusmarke aus? Was sind die Erfolgsfaktoren der Zukunft im Luxusmarketing? Mitarbeitende sind die besten Markenbotschafterinnen und Markenbotschafter. Welche Bedeutung kommen der Entlohnung, dem Führungsstil und der bzw. dem CEO eines Unternehmens zu, wenn es um die Motivation der Mitarbeitenden geht, sich für die Marke eines Unternehmen mit voller Kraft einzusetzen? Oder sind nicht vor allem faszinierende Produkte und Glamour-Brands der Grund dafür, wenn Mitarbeitende für die Marke ihres Unternehmens brennen?

Episode Notes Discussed:Objective-First Framework:Emphasizes starting with a clear goal before developing marketing strategies. The framework is structured around creating SMART goals (Specific, Measurable, Actionable, Realistic, and Time-bound) to guide the marketing process effectively.Setting Realistic Expectations:Highlights the importance of understanding costs and realistic outcomes in lead generation. It involves calculating the cost per lead and setting budgetary limits based on achievable goals.Marketing vs. Business Goals:Discusses the difference between broader business objectives, such as brand awareness, and specific marketing goals like lead generation, and how they can align but require different strategies.The Funnel Approach:Explains the funnel strategy in marketing, where the top of the funnel focuses on building brand awareness and engagement, while the bottom focuses on lead generation and sales conversion.Importance of Personality in Marketing:Stresses the value of showcasing personality in social media to build brand identity and engage with the audience, which helps in creating a relatable and memorable brand image.Print Media vs. Digital Marketing:Explores the relationship between traditional print media and digital marketing, suggesting that while digital is more measurable and targeted, print still has value for brandMentioned Within the Episode:The Institute for Luxury Home MarketingParks at HomeThe Simms TeamTobe Agency

Matt Stein is the Founder and President of Unique Luxury Travels, a custom travel consultancy where he combines his knowledge and expertise in luxury experiences with his deep-rooted love for art and wine. Driven by his unwavering passion for exploration and voracious curiosity about other cultures, Matt Stein made the daring choice to leave an illustrious 20-year career in journalism to found his travel agency. With a commitment to exceeding expectations, Matt ensures every client embarks on a tailor-made, custom, bespoke journey that transcends the ordinary. Based in New York City, Matt Stein has dedicated himself to redefining the travel experience, alleviating the stresses and frustrations commonly associated with travel. At Unique Luxury Travels, Matt caters to various custom luxury travel needs and wishes, crafting itineraries based on your interests and taking care of everything from planning to booking hotels, excursions, and meals so all you have to do is pack up, go, and enjoy. Whether you are an experienced globetrotter, a wine enthusiast, an art collector, an adventure seeker, or a sports fan, Unique Luxury Travels is committed to meeting your unique preferences and surpassing your expectations.   In this episode we talked about how Matt went from a fear of flying (didn't fly until his 30s) to a travel enthusiast, travel do's and don'ts, and his story of leaving a celebrated 20-year career in TV journalism to become a full-time travel agent and entrepreneur. Learn more: https://uniqueluxurytravels.com/ Matt Stein: https://www.linkedin.com/in/matthew-stein-nyc/  Watch: YouTube

Today, our guest spoke nationally about marketing for luxury properties and even created a luxury designation offered to interested realtors. Michael LaFido, a real estate consultant and top-producing realtor for the past twenty years, is joining us. Michael shares his insights into the high-end luxury market and how it has been crucial to his success.In this episode, join Michael and me as we discuss some of the secrets to getting into the luxury market and how Michael's background shaped his business decisions today. We also dive into Michael's luxury designation and some major myths about the luxury market!Top Takeaways: Michael LaFido's Advice for New Agents“You hang out with nine top producers; you are bound to be the tenth. Who's in your inner circle, who are you learning from?”“Who are you surrounding yourself with? What are you listening to? If you want to be a top producing agent, if you want to earn X amount of dollars, you have got to observe them. ““I tell real estate agents, grow your knowledge, and your confidence will grow. Grow your knowledge by listening to Bill's podcast, by listening to our podcast (Luxury Listing Specials), by reading books. You can be a student of the game.” – Michael LaFido [22:19]“My tagline in my consulting business and my home-selling business, it's not the market; it's the marketing. I believe that the agent's job is to position the home more effectively so more buyers can visually see themselves moving in and buying the home.” – Michael LaFido [23:42]Episode Highlights:[00:14] Intro[00:30] Meet Michael LaFido – The Luxury Real Estate Marketer[01:11] Born and Raised in the Chicago Area[01:49] Michael Jordan and the Cubs[03:46] Playing High School Sports[04:21] Playing College Football at Northern Michigan University[06:21] Different Mindset on Football Today[09:05] Becoming a Health and Physical Education Teacher[12:08] How Michael Got into Real Estate[14:27] Michael's Love of Inspiring and Educating Others[15:28] Driving Force in Getting into the Luxury Market[18:06] Luxury Designation[21:03] 5 Myths About the Luxury Market[23:42] The Importance of Positioning a Home[26:23] COVID-19's Impact on the Luxury Market[28:31] Michael's Advice for New Agents[29:26] Connect with Michael[30:12] Closing Thoughts[30:33] OutroFind | Bill RisserAt bill.risser@fnf.comOn TwitterOn FacebookOn Youtube Find | Michael LaFidoAt Michael@marketingluxurygroup.comOn Luxury Listing SpecialistOn Luxury Listing PodcastOn WebsiteOn Facebook RATE & SUBSCRIBE At Ratethispodcast.com/REsessionsOn

ROLLS-ROYCE Motor Cars gehört heutzutage zu den erfolgreichsten Luxusunternehmen der Welt. Dies war nur durch eine umfassende Transformation des Unternehmens und eine radikale Umpositionierung der Marke möglich. Welches sind die wichtigsten Stellschrauben, um eine solche Traditionsmarke auch für jüngere Zielgruppen begehrlich zu machen? Viele Luxusmarken versuchen aktuell Fuss in der Serviceindustrie zu fassen. Kann dies sinnvoll sein? Und wenn ja, in welcher Form?

In a captivating interview, Professor Drew Boyd, a renowned educator of Marketing and Innovation at the University of Cincinnati, delves into the fascinating realm of luxury marketing and innovation. From decoding the essence of persuasion in business to navigating the challenges of fostering an innovation culture, Professor Boyd shares invaluable insights drawn from his extensive experience spanning various industries. Discover how emerging technologies like artificial intelligence are reshaping the landscape of innovation, and learn about the ethical considerations businesses must uphold in their pursuit of creativity. Uncover the secrets behind crafting premium experiences for consumers and the enduring trends shaping the future of luxury branding. Whether you're a seasoned marketer or an aspiring entrepreneur, this conversation offers a wealth of wisdom to inspire your journey toward success in the ever-evolving world of luxury marketing and innovation. 00:34- About Prof Drew Boyd Professor Boyd is a professor and educator of Marketing and Innovation at the University of Cincinnati.  He is the host of the podcast Innovation Inside the Box.  He is the co-author of ‘Inside the Box: A Proven System of Creativity for Breakthrough Results'.  He is also the author of ‘So You Want to Be a Professor: How to Land Your Dream Job in Academia,' and ‘Adding Prestige to Your Portfolio: How to Use Creative Luxury Process to Develop Products Everyone Wants'.  --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

More about Jim:Jim began building luxury spec homes in 1974. He later became a founding partner in a boutique brokerage in Danville. In 2005 Jim and his wife, Ann Marie Nugent, joined forces and formed The Bay Area Team. They are now part of the national powerhouse real estate brokerage, Compass. Jim specializes in luxury sales and is the go-to expert on equestrian and country properties. His experience even spans across borders, representing upscale properties throughout Europe, Latin America and the Caribbean.Join us as we navigate the realities of working in the current luxury real estate landscape.

✨  Sarah Pandolfini, Former FENDI & Estée Lauder Marketing Director☁️  Tips for getting hired in a competitive job market☁️  How to adapt and switch mindsets when working on a global scale☁️  Lessons learned from 5 years at Estée Lauder☁️  Overcoming imposter syndrome and uncertainty in a new roleJoin the Sky Society Women in Marketing private LinkedIn group.Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Nicole Reznic Discusses the Integration of Web3 in CRM and Luxury Marketing Zernica.com Show Notes About the Guest(s): Nicole Reznic is an expert in impact CRM and CX in the luxury industry. With over two decades of experience in the luxury market, digital transformation, and CRM leadership, Nicole has honed her skills in customer engagement and brand management. She has worked with prestigious institutions such as Tiffany and Company and Christie's Auction House. Nicole's passion for innovation led her to explore the digital landscape, where she spearheaded digital migration projects and optimized customer-centric data models for renowned brands like Upfield and Abium. She is currently teaching CRM and the evolving digital landscape at a university in Paris. Nicole is also the founder of Zenica, a consulting company that helps businesses integrate Web3 principles into their customer experience strategies. Episode Summary: In this episode, host Chris Voss interviews Nicole Reznic, an expert in impact CRM and CX in the luxury industry. Nicole shares her insights on the evolving role of CRM in the age of digital transformation and Web3 technologies. She explains how CRM must adapt to meet the changing needs of customers who are increasingly online. Nicole also delves into the concept of Web3 and its potential to revolutionize customer experiences through decentralization and blockchain technology. She highlights the importance of leveraging data analytics to enhance customer experiences and provides examples of how she has done so in her previous roles. The episode concludes with a discussion on the integration of AI with Web3 and blockchain and its potential to drive efficiency and personalization in customer interactions. Key Takeaways: CRM must evolve to meet the needs of customers who are increasingly online and engage with brands through digital channels. Web3 technologies, such as blockchain, offer a decentralized and transparent way of interacting with customers, allowing for greater trust and interconnection. Data analytics plays a crucial role in enhancing customer experiences by providing personalized offers and recommendations based on customer behaviors. Luxury marketing differs from regular marketing in terms of mindset and the emphasis on craftsmanship, limited supply, and the perception of value. AI is an efficient optimization tool that can automate processes and provide personalized customer interactions based on data analysis. Notable Quotes: "CRM has to evolve with the way that people are living. Customers are increasingly online, and brands need to meet them where they are." - Nicole Reznic "Web3 is about creating a more communal way for people to interact online. It is based on blockchain technology, which offers transparency, trust, and interconnection." - Nicole Reznic "With data analytics, we can make personalized offers to customers based on their behaviors, rather than relying on traditional demographics." - Nicole Reznic "Luxury marketing is about creating a unique and premium experience for customers. It is not about competing with other brands but offering something that is truly exceptional." - Nicole Reznic "AI is like having a group of 40 people doing the same thing at the same time. It automates processes and provides efficient optimization." - Nicole Reznic

As Mother used to say, “No use crying over spilled milk.” Well, with today's product you certainly don't need to! That's right folks! Our founder aims to take the stress out of the baby mess with this innovative spin on the baby blanket.  Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for: Aligning messaging for a luxury market Telling a textile story for your brand Digital marketing vs. PR marketing Know a segment or company we should feature from Shark Tank? Let us know at podcasts@hubspot.com Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux. Editing by Robert Hartwig and support from Alfred Schulz.

More about Deborah:Deborah is a seasoned marketing consultant with over 30 years of experience and over the past two decades, Deborah has dedicated her expertise to consulting in the real estate industry, specializing in strategic marketing for the luxury market. Her extensive knowledge and insights have been honed through a decade-long collaboration with The Institute for Luxury Home Marketing, where she is instrumental in conceptualizing, researching data, preparing, and analyzing market trends for their monthly Luxury Market Reports.Join us as we navigate the intricate details of the luxury real estate landscape, guided by Deborah's wealth of experience and expertise. To jump to a specific topic, navigate to one of the following timestamps:[00:00] Introduction[02:06] The state of the luxury real estate market in 2023[05:25] Year-over-year price performance in the luxury real estate market[08:19] The impact of inventory levels on the luxury real estate market[12:01] Changes in consumer demand in 2023 [15:13] Importance of move-in-ready homes[18:50] The evolution of buyers' demands in luxury home[25:00] Luxury real estate market expectations for 2024[29:10] Experienced-based properties and family compound[30:31] Challenges of managing seller expectations in the luxury real estate market[35:29] Parting thoughts Topics You'll Uncover During this Episode: The state of the luxury real estate market in 2023Behaviors of affluent buyers and sellersThe impact of inventory on the marketShifting preferences of luxury homebuyersTrends in sales and consumer confidence Resources Mentioned Within Episode:The Institute for Luxury Home MarketingThe Report Group

The hosts expand the chat to cover the bigger picture of the home experience, stressing the links between neighborhoods and communities. They dig into the trend of people moving for a specific lifestyle and explore cool neighborhoods on the rise, giving you a taste of modern urban living.Switching gears, the hosts spill the beans on targeting the right crowd and using out-of-the-box marketing tricks. They underline the allure of walkable neighborhoods and how close things are can reel in savvy homebuyers. Get ready for some wild stories of unconventional marketing and the magic of showing off a home's unique features.Tune in for this exciting episode as we navigate the intricate world of luxury real estate, focusing on the importance of lifestyle and innovative marketing strategies.To jump to a specific topic, navigate to one of the following timestamps:[00:00] Introduction[00:55] The Experience of Buying a Luxury Home[02:37] Selling the Experience of a Luxury Home[06:38] Characteristics of the Typical Luxury Home Buyer[11:08] Vibrant Upcoming Neighborhoods[14:39] Examples of Luxury Properties with Unique Lifestyles[18:10] Market the Experience of Owning a Luxury Home [23:36] Creating a Unique Experience for Luxury Home Sellers [26:15] Creative Ways to Tour Properties[29:33] What Luxury Home Buyers Want in a Home[31:27] How to Promote Luxury Homes[35:51] Marketing Historic Properties[39:40] Parting Thoughts Topics You'll Uncover During this Episode: - Importance of lifestyle in selling luxury real estate- Marketing strategies based on lifestyle preferences- Walkability and proximity as factors in attracting buyers- Appeal of college communities and unique experiences- Creating memorable experiences to showcase propertiesResources Mentioned Within Episode:The Institute for Luxury Home MarketingParks at HomeThe Simms Team

From navigating steep driveways to addressing ongoing construction concerns, Simms and Miller provide practical guidance on turning challenges into opportunities. They also dispel common misconceptions surrounding stucco homes and emphasize the importance of understanding market-specific preferences.Join the hosts as they delve into the art of seeking feedback from colleagues, identifying buyer requirements, and providing thorough disclosures – essential elements for navigating the ever-changing real estate landscape. They also highlight the power of creativity in targeting the right audience and achieving successful outcomes in this competitive market.Tune in to this insightful episode and gain valuable strategies for successfully selling even the most challenging luxury properties!To jump to a specific topic, navigate to one of the following timestamps:[08:00] Strategies for selling luxury condos in areas with urban development[11:20] Challenges and solutions regarding exterior finishes, specifically stucco[22:45] Understanding market-specific preferences and targeting the right audience[26:50] Tailoring search and marketing strategies to match buyer requirements[30:40] The power of creativity in overcoming obstacles and targeting the right audience[35:00] Importance of disclosure and thorough research in real estate transactionsTopics You'll Uncover During this Episode: Principle of sacrifice and addressing perceived negativesOvercoming challenges around unique features and external finishesUnique marketing approaches for challenging propertiesStrategies for selling luxury condos in urban development areasAddressing misconceptions and challenges surrounding stucco homesResources Mentioned Within Episode:The Institute for Luxury Home Marketing

From the alluring charm of Halloween showings to the dynamic evolution of neighborhoods shaped by shifting demographics, we embark on an exploration where holiday decorations wield the power to transform neighborhood perceptions. Explore the delicate art of balancing festive decor with cultural sensitivity and unlock a treasury of strategies for fostering client connections during the holiday season – from personalized Thanksgiving cards to the enchantment of Santa events.Our hosts delve deep into the significance of recognizing and celebrating your most valued clients during the festive season. Learn the hidden gems of hosting complementary events that not only spread joy but also magnetize potential clients into your real estate sphere. Gain invaluable insights into the vital post-holiday preparations for sellers and an understanding of the current driving forces behind the real estate market.This episode is a masterclass in harnessing the formidable influence of creating strategic yet authentic experiences for your clientele. So fasten your seatbelts and brace yourself for a rollercoaster ride brimming with insights and inspiration that will empower you to expand your sphere of influence in the luxury real estate industry!To jump to a specific topic, navigate to one of the following timestamps:[00:54] Impacts of the Holiday Season[07:09] The Second Home Market and Different Beliefs[11:21] Events During the Holiday Season[15:31] Utilizing Your Database[20:55] Meaningful Events[22:53] First Holidays at The New Home[24:17] Second Home Clients and Young Homeowners[29:51] Changing Seasons[36:41] Houses in Holiday ModeTopics You'll Uncover During this Episode: Impact of holiday decorations on neighborhood perceptionEvolution of neighborhoods over time and the impact of changing demographicsLeveraging the holiday season to connect with clients and sphere of influenceRecognizing and celebrating top clients during the holidaysHosting a free event to attract potential clientsResources Mentioned Within Episode:The Institute for Luxury Home Marketing

في هذه الحلقة، نكشف عن أسرار بعض من أشهر علامات الفخامة في العالم، ونستكشف كيفية بناء قصص تستهوي النخبة وتنمي جاذبية الاستثنائية التي تجعل المستهلكين يشتاقون للمزيد.إذا كنتم مهتمين أي وقت مضى بسحر تسويق الفخامة، أو إذا كنتم محبين للتسويق تبحثون عن فك الألغاز وراء هذه العلامات الراقية، فإن هذه الحلقة إلزامية للاستماع. من دور الأزياء الأيقونية إلى الساعات الخالدة، من السيارات الأنيقة إلى التجارب الفاخرة، سنأخذكم في رحلة  من خلال كل ذلك. Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

The episode underscores the importance of continuous education, staying updated on market trends, and building relationships with colleagues from diverse backgrounds. It emphasizes the role of the advisor in the real estate industry, emphasizing that accurate insight and guidance are in high demand. The discussion also touches on challenges like buyer representation and commission structures, stressing the need to educate the public about the value of buyer agency.Networking and mentorship are encouraged for aspiring agents, along with maintaining strong client relationships through personal touches. A balanced approach, combining modern strategies with traditional methods, is key to succeeding in the luxury real estate market. Join them in exploring technology's transformative power and the crucial roles of advisors and networking in achieving excellence in luxury real estate.To jump to a specific topic, navigate to one of the following timestamps:[01:48] Real Estate Before the Internet: “The Book”[07:02] How Has The Real Estate Industry Changed?[10:30] The Importance of Attending Conferences and Taking Classes[12:55] Professional Photography[17:04] The Biggest Gamechanger[19:16] Ease of Use and Information in the Digital Age[21:47] Changes in Brokerage Types[25:03] The Most Important Thing Among Brokers[28:29] Listing Fees and Buyer Brokerage[37:42] Words of Wisdom to New AgentsTopics You'll Uncover During this Episode: Changes in the real estate industryTechnological advancements in real estateImpact of the InternetTransition to digital communicationThe importance of old-school tactics and personal touch Advice for new agents in the real estate industryImportance of networking and building relationships Resources Mentioned Within Episode:The Institute for Luxury Home Marketing

I am thrilled to have the incredible Hannah Nieves join me in this episode. Hannah and I are both powerhouse entrepreneurs with a wealth of experience in group programs, masterminds, agencies, and running multiple businesses. During our conversation, we share our unique perspectives on business growth and offer valuable insights that can be applied to a wide range of industries. Whether you're just starting out or looking to take your business to the next level, this episode is packed with nuggets of wisdom and genuine camaraderie. Join us as we uncover the secrets to success and inspire you to embrace your entrepreneurial journey. Trust me, you don't want to miss this engaging and impactful conversation with Hannah Nieves. Tune in now! ▶︎ Watch the Video Podcast Here! 00:00 — Intro 02:04 — How Hannah & I Met 03:15 — Pregnancy Fears 05:18 — Running Multiple Businesses 08:00 — Investing Your Profits 11:24 — Finding Balance 14:00 — Owning 4 Businesses 16:20 — Hannah's Inspirations 17:58 — Positioning Yourself & Luxury Brands 28:45 — Business Relationship Tips ✳ Hannah's Website ✳ Follow Hannah on IG @hannahmnieves ✳ HN Haus Podcast Resources: The Doers Portal Team AP Consulting Team AP Resource Shop The Roundtable Freebies _____ Into it? Subscribe/Follow/Rate the podcast wherever you are listening (from one entrepreneur to another, we know how important this is right?!) Subscribe to the Team AP Consulting YouTube Channel! And make sure you take your Archetype quiz to unlock loads of free content tailored to you + your business. Follow us on IG here! And check out all the other bomb podcasts from Fast Forward Productions right here. Get more from Ashli over on this side and leave your listener voicemails at the link below --- Send in a voice message: https://podcasters.spotify.com/pod/show/unfiltered-entrepreneur/message

Rather than simply accepting gift-giving as routine, Tami and Jack challenge the status quo, urging for a shift toward more personalized and heartfelt gestures.Discover with them a range of innovative approaches, from customized gifts that reflect each client's unique tastes to crafting inclusive holiday marketing campaigns that foster a sense of belonging. They also delve into the world of themed events and exclusive outings, unveiling strategies to create unforgettable experiences that leave a lasting imprint on your clients' hearts.But that's not all; Tami and Jack generously share invaluable tips and strategies to elevate client appreciation within the luxury real estate market. These insights will help you build genuine personal connections and cultivate unwavering client loyalty. Remember, in this industry, actions that are both authentic and considerate speak volumes, far louder than mere words ever could.To jump to a specific topic, navigate to one of the following timestamps:[00:51] Gift-giving in the Real Estate Industry[09:06] Tips for Maintaining Client Connections[13:51] Pop-by Gifts [17:47] Festive Gift and Event Ideas [24:23] Giving Memorable Experiences[28:00] Maximizing Your Real Estate Photographer[32:33] Showing Appreciation for Real Estate Staff-------------------------------------------------------Main Idea #1: Give Gifts to Build ConnectionsWhat Makes a Good GiftCelebrating Special Moments for ClientsShow Clients You Thought of ThemTopics You'll Uncover During this Episode: Memorable Gift IdeasMaintaining Client RelationshipsWhom to Give Gifts to First Resources Mentioned Within Episode:The Institute for Luxury Home Marketing

From her early high school days on the yearbook staff, Sarah dreamed she may one day work for the fashion magazines that she loved to read. Beginning her college career as a Magazine Journalism major, she started to realize that she would need to forge her own path to be able to work in the areas she was most interested in. Join us as Sarah describes how she created a path for herself into the world of luxury goods, working for recognizable brands like Harry Winston, La Prairie, and MAC Cosmetics (among others). Sarah's story is another valuable lesson in evaluating your skills and talents, intentionally expanding upon your experiences for professional growth, and working to build relationships and learn from those around you in the workplace.  

How the f**k did Neda Whitney manage to seamlessly blend her profound understanding of marketing with her passion for luxury fashion? After graduating from college, Neda embarked on a determined journey through agency work, tirelessly climbing the corporate ladder to reach her dream role. She recalls the sheer sense of destiny she felt when she finally took on her title as a CMO in a luxury fashion firm, attributing her success to the Japanese philosophy of Ikigai - the intersection of what you love, what you can be paid for, and what the world needs. Neda also touches on the importance of advocating for other women in professional settings, emphasizing the power of using one's voice for collective success. But beyond her professional achievements, the episode provides listeners with an intimate look into her personal beliefs and preferences. Curious about how Neda perceives the world, or how her journey can inspire your own career trajectory? Dive into this episode for a rich blend of professional wisdom and personal anecdotes.

Discover a wealth of noteworthy real estate conferences and events worth attending, such as NAR, Inman, and luxury-specific events. The hosts passionately emphasize the value of networking and gaining invaluable educational insights. Experience the excitement of attending prominent trade shows and specialized conferences like Leaders in Luxury and the Luxury Portfolio Conference.However, effective networking goes beyond the mere exchange of business cards. Explore the art of speed networking and the significance of personalized marketing materials in leaving a lasting impression on potential clients. Learn how to spotlight your expertise and target feeder markets to make a lasting impact.Yet, amidst all the professional growth, networking events and conferences also offer an opportunity for enjoyment, learning, and personal connections. Tami and Jack share their personal experiences of making essential connections during breaks and casual settings, underscoring the need for conference organizers to provide ample time for organic networking and meaningful relationship-building.So, don't overlook the multitude of advantages that come with attending conferences and cultivating connections in the real estate industry. These connections can undoubtedly propel agents toward remarkable success in their careers. Tune in now and unlock the secrets to flourishing in the luxury real estate market! To jump to a specific topic, navigate to one of the following timestamps:- [00:51] Networking Outside of the Market- [02:51] Locations of Conferences- [06:01] The Best Kind of Conferences- [10:35] Best Practices for Attending Networking- [17:49] Luxury Branding and Farming Other Realtors- [20:24] Maximizing Networking Event Locations- [22:24] Tami's Favorite Conference Topics You'll Uncover During this Episode:How to 'qualify' a conference to determine if it's worth attending;Why you should choose conferences and events based on the location;How targeting feeder markets boosts your practice;If you should go to luxury-specific conferences;Why follow-up is the most important part of your success in conference networking; Resources Mentioned Within Episode:The Institute for Luxury Home MarketingLeaders in Luxury Real Estate Star PowerInman Luxury ConnectCRS Sell-a-bration

Today we talk about luxury branding, the mindset of luxury brands, and how to sell high-ticket offers as a coach or consultant. Our guest today is Neen James, executive strategist, author, and keynote speaker (https://neenjames.com/). Neen has been a trusted advisor to CEOs for legacy and luxury brands across a variety of industries for over 20 years now. Neen's helped design strategic plans for Fortune 500 companies, she's facilitated retreats, and worked with executives and their teams on insight and strategy. She's been named as one of the top 30 leadership speakers by Global Guru several years in a row because of her work with companies like Viacom, Comcast, and Virtuoso Travel amongst others. This is the Brands On Brands Podcast with Brandon Birkmeyer. https://www.brandsonbrands.com/podcast GET THE WEEKLY NEWSLETTER This is the best way to have branding and marketing secrets delivered to your inbox, and get first looks at new resources. https://www.brandsonbrands.com/bteam SUBSCRIBE TO MY CHANNEL Watch each week as we interview the top minds in marketing and share tips to build brands that matter. https://www.brandsonbrands.com/youtube CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get your free podcasting 101 starter kit and more! https://www.podcastbrandingacademy.com CONVERT 1 HOUR INTO 1 MONTH OF CONTENT Get my Ultimate Guide to Repurposing Content, which includes 3 Content Creation Tips, 11 Content Creator Tools, 30 Repurposed Post Examples, 28 Content Calendar Prompts, & 30 Bonus Post Ideas https://www.brandsonbrands.com/toolkit

MAIN IDEA #1: All About InspectionsRadon Inspections4-Point InspectionsTermite InspectionsSpecialized InspectionsSoil and Perc Site TestsFireplace Testing and MaintenanceWater and IrrigationWine StorageWhole Home AutomationMAIN IDEA #2: Best Marketing MaterialsDigital MediaShift to TikTok and other video platformsTopics Covered and Questions You'll Uncover During this Episode:Home inspections & common typesRadon inspections & concernsVarying inspections by regionTrend of waiving inspectionsMaterial leaching concernsPre-inspections & loss history reportsImportance of getting good records from the seller and identifying prior damageSpecialist inspections on luxury features and environmental issues Verification of permits & paperworkEducating clients through video contentBenefits of investing in thorough inspectionsResources Mentioned Within Episode:The Institute for Luxury Home Marketing

Minter DialLinkedIn:https://www.linkedin.com/in/minterdial/Website:https://www.minterdial.com/books/Instagram:https://www.instagram.com/mdial/Facebook:https://www.facebook.com/minterdial My social media links:Podcast:https://podcast.app/day-in-day-out-p832991Instagram:https://www.instagram.com/muui23LinkedIn page:https://www.linkedin.com/company/day-in-day-out-podcast/?viewAsMember=trueYouTube:https://bit.ly/2UVszCm

MAIN IDEA #1: Break into the Luxury MarketStrategiesMentoring experienceNetworking and referralsCreating a brand and personaMAIN IDEA #2: Style and InspirationBest publicationsImportance of construction and interior designTopics and Questions You'll Uncover During this Episode:What are some strategies you can do to break into the real estate industry?How important is mentoring experience?How can agents learn more about interior and exterior design?How can you network and get referrals from your communities?How do you create a luxury brand and persona?Resources Mentioned within Episode:The Institute for Luxury Home Marketing

Topics and Questions You'll Uncover During this Episode:How can you correctly price the unique features of a luxury home? What features do luxury buyers want the most?What challenges can make pricing a luxury home complicated?What are some of the most outrageous amenities only found in a luxury home?Resources Mentioned within Episode:The Institute for Luxury Home Marketing

Emerging Design Trends and the Changing Priorities of Affluent Homeowners:Over the last few years, a stark minimalism characterized by bland color schemes seemed to dominate design trends throughout real estate. A lot of these design choices seemed to correlate with the pandemic and a more sterile approach to living. In 2023 though, that's all about to change.According to this year's most popular design trends, warmer color palettes and textures are taking over. Accent walls are growing increasingly popular, especially those that incorporate patterns via high-end wallpaper. Also making its rounds in the luxury residential market? Luxury vinyl flooring that's durable enough to stand up to high foot traffic and wear and tear.Bringing inside elements outside is another trend that's growing in popularity. With many homeowners wanting a more seamless transition from indoors to out, and ample natural light sources becoming increasingly important, biophilic design is becoming a more popular option. In 2023, design trends are set to be a lot more colorful, have much more personality, and focus on bridging the gap between the home's interior and exterior living spaces.Topics Discussed During this Episode:How design trends are shifting in a post-pandemic worldWhy color is being utilized in a much bolder wayThe return of textured wallpaperWhere vinyl flooring is being incorporated in a luxury homeHow architecture and design are adapting to the most recent trendsResources Mentioned During this Episode:REAL MarketingThe Institute for Luxury Home Marketing

Why is Qualifying Buyers So Important?When it comes to negotiating sales in luxury real estate, one of the more important steps is ensuring that the buyer has the funds necessary to complete the transaction. While many real estate professionals feel bringing up the topic of assets is a bit taboo, it's actually incredibly important to properly qualify buyers in order to protect all parties involved. If you haven't added it to your process already, asking for proof of funds should be standard practice when negotiating a sale.Topics Discussed During this Episode:When it's appropriate to ask for verification of fundsHow not to cross the line with buyers and turn the situation uncomfortableWhy setting expectations with your clients is so important for a smooth transactionSome useful resources that can help luxury real estate professionals pre-qualify buyersResources Mentioned During this Episode:REAL MarketingThe Institute for Luxury Home Marketing

The State of the Luxury Real Estate Market Heading into 2023:Understanding the current state of the luxury market is absolutely key for being able to effectively work within that market. Taking things a step further, being able to convey what those changes mean and how they impact luxury buyers and sellers is truly what will set you apart as a real estate professional. Communication, therefore, is a critical component that should always be given attention.Generally speaking, by focusing on opportunities currently presenting themselves, rather than fixating on the market changes themselves, you set yourself up for success. Being able to pivot is an invaluable skill set, and knowing when to pivot will help you establish yourself as the go-to luxury real estate professional in your respective market.Topics Discussed During this Episode:Maneuvering through mixed media messaging that's often incompleteHow buyers in the luxury residential market approach transactionsWhy a positive mindset is so important for growing your referral networkThe importance of being subtle, yet engaging on social mediaWhy it's so important to encourage luxury sellers to jump into the marketResources Mentioned During this Episode:Official Website - Parks Real EstateOfficial Website - Jack MillerREAL MarketingThe Institute for Luxury Home Marketing

Always Take Advantage of the Resources Around You:To help you advance your career in luxury real estate, it's imperative that you never stop learning and adapting to market conditions. When it comes to business planning and marketing strategy, particularly in an industry like real estate where market conditions are always shifting, being able to quickly pivot is the key to continued success. Recognizing that change is a good thing is important, particularly for luxury real estate professionals.One thing that most successful luxury real estate professionals have in common? Planning and goal setting. Coming up with smart, measurable, achievable goals is the first step in fully utilizing the resources around you. If you employ backwards planning principles, and start with your goals and work your way backwards in order to determine the most effective way to reach those goals, then you can more easily determine the resources that you're going to need in order to get where you need to be. Whether that involves specific professional development and training, attending in-person events both in and outside of your target market, or simply listening to podcasts or reading books, utilizing the resources around you to help you achieve your goals is the best way to stay on track and make advancements in your real estate career.Topics and Questions You'll Uncover During this Episode:Adapting to changes in your real estate marketThe importance of planning and goal setting as a real estate professionalHow often you should reassess business and marketing plansWhy is attending industry events outside of your target market important?The importance of utilizing the resources around youResources Mentioned within Episode:Official Website - Jamie HugginsConnect with Jamie Huggins on LinkedInStart with Why: How Great Leaders Inspire Everyone to Take ActionREAL MarketingThe Institute for Luxury Home Marketing

The Art of Storytelling in Luxury Real Estate:As price points increase and properties become more unique, the marketing process becomes more sophisticated and typically requires a higher degree of skill and more thorough planning. One of the overarching skills involved at this level centers around the concept of storytelling.Before you even begin to craft your property's story, you need to make sure that the property is prepared for potential buyers. This involves hiring the right staging team to help declutter, rearrange, and transform the space to ensure the best presentation possible. Remember, spending additional resources to make sure the property is ready to go to market will not only allow you to more clearly begin formulating your marketing strategy, but will also fix problems that could potentially hold the sale up down the line.Once the property is ready for buyers, the next (and most critical) step is crafting the story behind the property. To do this, you need to first identify your ideal buyer. Next, you need to determine the specific features of the property that will speak more directly to that ideal buyer, and then build your story around those features. Remember, when it comes to luxury properties, selling a lifestyle is a critical component that many buyers are particularly interested in.Topics and Questions You'll Uncover During this Episode:What steps should be taken when preparing a listing to go to market?Best practices for reaching your target luxury real estate buyerThe importance of high-quality print materialsWhy individual property websites are so importantHow do you tell your property's story in the most effective way possible?Resources Mentioned within Episode:Official Website - Avenue Stone Real EstateConnect with Tanya Starkel on LinkedInREAL MarketingThe Institute for Luxury Home Marketing

The “Tami” Framework for Marketing a Luxury Property:Once you've earned an entry-to-midpoint luxury real estate listing in your market, what's your next step? Before you start any marketing campaign, you should keep in mind three basic principles that will help guide you down the most effective path:1.) Preparation: Remember, no marketing strategy can overcome commonly overlooked pitfalls like incorrect pricing or low-quality presentation materials2.) Building the Story: Whether you're using photography, video, or drone footage to highlight the luxury property, be sure to do so with clear messaging in order to have the greatest impact on potential buyers3.) Telling the Story: Once you have your materials built, you need to make sure you're presenting your story in the most effective way possible via different marketing channelsWith the above principles in mind, marketing a luxury property doesn't have to be unnecessarily difficult. Remember, it's important to give yourself enough time to get the marketing approach right. At the same time though, you can't spend so much time in the prep work that the seller starts to get anxious before going to market. In order to streamline your process, focus on the things that help make the property unique, particularly the lifestyle that the property will provide. As long as lifestyle is the foundation of your story, and you use high-quality materials to present your story, you're headed down the most direct path towards finding the right buyer for your luxury listing.Topics and Questions You'll Uncover During this Episode:How incorrect pricing can set you back significantly when trying to sell a propertyWhy properly staging a luxury home is so criticalHow to approach certain luxury property challenges that cannot be overcomeWhat is the difference between a “Want Market” and a “Need Market”?Why are luxury broker open houses so important?Resources Mentioned within Episode:Estate of Mind — The Art of Selling Luxury Real Estate PodcastConnect with Tami Simms on LinkedInREAL MarketingThe Institute for Luxury Home Marketing

✨ Lucia Sztarenki, Global Marketing Manager at Frette☁️ How to get a job in the US as an international applicant☁️ Behind the scenes of global product launches☁️ Lessons learned from 3 years of marketing at Coty☁️ How women can better prepare themselves for a career in beauty marketing☁️ The nuances of marketing aspirational productsJoin the Sky Society Women in Marketing private LinkedIn group.Follow us on Instagram @skysociety.co and TikTok @skysociety.co

Breaking Down Negotiation in Luxury Real Estate:When we think of negotiation, it's often synonymous with some sort of conflict that is being worked through. For example, your seller wants a certain price for their property, and the buyer doesn't want to pay that price. This scenario can certainly take on the appearance of a conflict, but it should instead be looked at as an opportunity for two parties to simply reach an agreement. A negative connotation doesn't need to be present here, and the approach one takes can actually be quite positive.Negotiation is simply coming to an agreement where both parties are compromising to some degree. While real estate negotiation will sometimes leave one party less satisfied than the other, it's still important to remember that it is the job of a luxury real estate professional to be able to fully explain why negotiating is often the best approach. If you can educate and inform your client before the negotiation process starts, you're setting them and yourself up for a more agreeable outcome.Successful Negotiation Is All About the Prep Work:Like any skill, negotiation needs to be practiced — a lot. If you want to be truly great at something, you need to practice at it not until you get it right, but rather until you can't get it wrong. There's a big difference between being capable of success and consistently finding it. When it comes to effectively preparing for negotiation, you need to be aware of the personality types that are going to be part of the process. You have to take these personality types into consideration so that you can better prepare and know how to subtly maneuver the conversation in order to achieve an agreeable outcome.You also need to be prepared for any possible objection that may be presented at any point in the conversation by being able to very clearly explain both the process and the rationale behind it. Remember, when it comes to successful luxury real estate negotiations, you'll achieve better results based on the amount of preparation you put in before the conversation even begins.Topics and Questions You'll Uncover During this Episode:How do you prepare for a luxury real estate negotiation?Why being able to explain one's professional fees is so importantHow using scripts as a baseline for discussion can save you timeWhy is doing your research before negotiation so critical?Resources Mentioned within Episode:Official Website - GLOBL REDOfficial Website - Kofi NarteyFull Mogul PodcastConnect with Kofi Nartey on LinkedInREAL MarketingThe Institute for Luxury Home Marketing

Being a Real Estate Professional Is All about Building Relationships:As a luxury real estate professional, constant communication and negotiation are two parts of your day-to-day interactions that are incredibly important. To become both a more effective communicator and negotiator, it's important that you understand your client's path to “yes” and the most effective way of leading them there.First, you need to figure out what's happening. Specifically, you need to determine what your client is in need of, and then you'll be able to more accurately determine the best path to help them achieve it. To do so, you need to create a conversation that flows from one detail to the next, always building momentum along the way by creating a series of yeses that will help your client realize that you're aligned with exactly what they're looking for.Remember, focusing on the customer by specifically being attuned to their pace of conversation is the key to more effectively communicating with them — and effective communication will quickly lead you down the negotiation path in becoming the ideal luxury real estate professional for them to partner with.Topics and Questions You'll Uncover During this Episode:The importance of negotiation as a luxury real estate professionalHow does improvisation factor into building better relationships?The concept of thinking input before output to determine client needsBuilding persuasive conversations as an effective negotiatorResources Mentioned within Episode:Official Website - Yastrow & Co.Ditch the Pitch: The Art of Improvised PersuasionBrand Harmony: Achieving Dynamic Results by Orchestrating Your Customer's Total ExperienceWe: The Ideal Customer RelationshipGetting to Yes: Negotiating Agreement Without Giving InREAL MarketingThe Institute for Luxury Home Marketing

The Importance of Properly Preparing for Luxury Real Estate Listing Appointments:What does your preparation process look like when you're about to conduct a marketing consultation?When it comes to luxury real estate, the time and effort you put into preparing are key to securing the listing and entering into a partnership with a new client. There are a variety of tools, such as the Online Wealth Lookup (OWL) tool and WealthEngine, that can help provide you with valuable insight you can use to better prepare for the listing appointment. Throughout the process though, it's imperative that you constantly keep in mind what the client wants, and always work within their expectations. The key here is not only to help sell their property, but to sell them on your partnership so they become a valuable part of your referral network.Topics and Questions You'll Uncover During this Episode:What types of pre-listing materials should you send?How do you research sellers before the marketing consultation?How to manage price expectations during listing appointmentsHow to respond to commission fee pushbackResources Mentioned within Episode:Official Website - Michael MorrisonConnect with Michael Morrison on LinkedInOnline Wealth Lookup (OWL) and WealthEngineREAL MarketingBombBomb Video EmailThe Institute for Luxury Home Marketing

The primary reason I like to interview people about this wild, wonderful world we work in is that I know I don't know everything. Even though we talk about a lot of the topics that I consider myself fairly well schooled or experienced with, someone else always brings a different perspective to the table. It's the accumulation of those different perspectives that I feel makes me, and I suppose, you, smarter. We're better at our jobs because we listen to someone else's perspective, even if it's about something we fell comfortable that we know well. I had the great pleasure of being a guest on Lara Schmoisman's podcast, Coffee No. 5, a few months ago. I didn't know Lara before we did the interview, but as I prepared and then chatted with her, I realized … here's someone with a world of different perspectives I need to know more from. Lara is a luxury marketing specialist which is a category I definitely want to know more about. She's also a global marketing expert. She works with clients around the world and can bring the experiences of working in different countries, cultures and languages to the table, too. Lara is based in L.A., but is originally from Argentina. Her take on marketing and branding has created a nice following for her in the industry, not just on her podcast, but through her work at her agency, The Darl. I invited Lara to come on the show and talk to us about all those things and give us a little different perspective. Today's episode is brought to you by Zencastr and Basecamp. I'm excited to tell you more about them, because I use them both. All the interviews I record for this show are captured with Zencastr. I've used it for years to capture high-quality audio over the web. It does high-quality video, too. Zencastr records each guest locally … the file is saved to their computer … then it uploads the crystal clear audio and video right into a cloud folder and the Zencastr suite so you have high-quality raw materials to work with. Get 30% off a pro account at zen.ai/winfluence. And if you're wondering how I keep all my work organized for this podcast and all the influence marketing strategies I'm working on for clients out there? That's easy. Basecamp. I've been using it for project management and team communications for almost two decades. Basecamp is all about simplicity. It's designed to give you and your team the tools you need to get work done. Messages, to-dos, file storage, chat, calendar and more. Bring all-in-one project management to your business. There's a 30-day free trial. You do not need a credit card to try it. Go to jason.online/basecamp. Learn more about your ad choices. Visit megaphone.fm/adchoices

Using Data to Display Your Expertise as a Luxury Real Estate Professional:How are you currently using your Luxury Market Report? Are you using it to provide your sphere of influence insight into the latest market trends that directly impact them? If not, you're missing out on a prime opportunity to cement yourself as a trusted advisor and create additional referral opportunities.The Luxury Market Report is one of the most valuable resources available for luxury real estate professionals, and is the perfect source material for building effective marketing campaigns and conversation starters. Converting facts and figures into engaging, digestible content is one of the best ways you can display your expertise as a luxury real estate professional. In order to effectively build upon your referral pipeline and connect more closely with potential clients as a trusted advisor, you need to provide them with valuable content that will help them make informed decisions based on current luxury market data, conditions, and trends.Using the Luxury Market Report to Become a Trusted Advisor in Real Estate:Becoming a trusted advisor is something every luxury real estate professional should strive for. As a trusted advisor, you become more than just a real estate professional — you become the go-to source for real-estate-related answers to a variety of questions, and the go-to source for solutions to a variety of real-estate-related problems.Market insights are incredibly valuable, and can make all the difference in who a luxury real estate buyer or seller chooses to partner with. By providing insights from the Luxury Market Report, real estate professionals can not only establish themselves as incredibly knowledgeable in their respective markets, but can create a sense of consumer confidence that partnering with them (and seeking out advice from them) is the best move to make.Topics and Questions You'll Uncover During this Episode:How important is brand recognition in luxury real estate?Building brand recognition with data-driven contentWhy capitalizing on readily available resources is so importantWhere can real estate professionals find credible resources?Resources Mentioned within Episode:Official Website - Sherri Anne GreenConnect with Sherri Anne Green on LinkedInThe Luxury Market ReportThe Institute for Luxury Home Marketing

Networking Both Locally and Globally to Build Your Sphere of Influence:When it comes to networking as a luxury real estate professional, you should always come to your contacts with something useful in order to help establish yourself as their trusted advisor. Becoming a trusted advisor is the key to not only expanding your referral network, but for effectively building your sphere of influence as well. And in building a sphere of influence — especially composed of other professionals outside of the real estate industry — you create additional opportunities to connect potential clients with valuable services they'll be able to benefit from.Global networking is common, especially as a real estate professional who works with the upper tier. By expanding your network to include individuals outside of your established market, you allow yourself to bring potential buyers into your market. In turn, you create referral opportunities with other real estate professionals, and begin to build a network that can truly span the globe. Your sphere of influence, therefore, isn't solely limited to partnering with other professionals and services that are in close physical proximity to you. The more resources you're able to form strategic partnerships with, the more likely you'll be able to accommodate potential clients with the various needs related to buying or selling a luxury home (especially when it comes to international purchases).Topics and Questions You'll Uncover During this Episode:Why is local networking so important for expanding your sphere of influence?The importance of being charitable while growing your referral networkHow do you foster better referral relationships in luxury real estate?Building visibility on a more global scaleWhy being useful to your clients is so critical as a luxury real estate professionalResources Mentioned within Episode:Official Website - Yali AlpizarConnect with Yali Alpizar on LinkedInThe Institute for Luxury Home Marketing

Positioning Yourself as a Thought Leader in Luxury Real Estate:Building connections in luxury real estate is a huge component of finding future success within the industry. The network you build, otherwise known as your sphere of influence, is not only the foundation of your referral base, but also the foundation of a successful professional career. To find true success though, you need to make a concerted effort to systematically build your sphere (as opposed to just unconsciously growing it).One way to expand your sphere is to position yourself as a thought leader, particularly within your community. Remember, if you can help make the community around you successful, the community around you will in turn likely help you achieve success as well. Forging close relationships with others — relationships built upon trust and providing valuable information — is the key to building your sphere and expanding your future referral pipeline. Remember, people don't necessarily want to work with you because of what you do…they most likely want to work with you because of who you are as a person (and trusted real estate advisor).Topics and Questions You'll Uncover During this Episode:Why is it important to become a thought leader in luxury real estate?How to position yourself as a thought leader in your local communityWhy you should always seek out becoming the go-to expertHow to define luxury in the real estate industryWhy you should actively diversify your sphere of influenceResources Mentioned within Episode:Official Website - Julie FaupelOfficial Website - REALM GlobalConnect with Julie Faupel on LinkedInThe Tipping Point: How Little Things Can Make a Big DifferenceThe Institute for Luxury Home Marketing

Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We'll look at the top 10 most powerful luxury brands in the world and we'll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves. See acast.com/privacy for privacy and opt-out information.

It's easy to become desensitized to marketing tactics when we're bombarded with them constantly. But do you ever receive a piece in the mail that's so beautiful it makes you go, “Wow… I didn't know how much I actually needed this in my life.” Oriana Shea has a bag full of printed pieces that look like art books you'd buy from a museum and a YouTube channel filled with… recipes? Yeah, she has her own cooking show that directly drives a ton of traffic to her real estate business. To compete at a top level, you need to tackle marketing from every angle with the most professional, impressive, unexpected pieces that anyone has to offer, and this week Oriana is going to show you the way. You'll want to watch the video to get some visual ideas, and you can do that, right here.