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Today we're back with Field to Front Door
In this episode of What's Working in Direct Selling, Rob Sperry sits down with Julia Thornhill to discuss how AI is transforming business, motherhood and freedom—and why community remains one of the most valuable assets a leader can build. In This Episode, You Will Learn How AI can help leaders reclaim time without sacrificing connection Practical ways busy parents can leverage AI in daily life and business Why technology should support human connection, not replace it
In this special 5-year anniversary episode of Direct Approach, Rob Sperry interviews host Wayne Moorehead about the biggest lessons from 138 conversations with direct selling leaders. From leadership and community to customer acquisition, AI and the future of direct selling, this episode explores the trends shaping the channel's next chapter.
In the first episode of Whats Working in Direct Selling, Rob Sperry sits down with John Melton to break down why so many teams stay busy without actually growing—and what leaders need to do differently to create momentum. In This Episode, You Will Learn Why many direct selling teams stay active without creating real growth Why in-person events remain critical for retention and culture How to balance online systems with real human connection
From the factory floor to his time as CEO of global wellness and network marketing company Mannatech, Alfredo Bala’s journey is proof of what belief, vision, and persistence can create. In this episode of The Direct Selling Accelerator Podcast, I’m joined by an incredible leader, coach, author, and motivational expert - Alfredo Bala, also known as ‘The Motivation Guy.’ Having known Alfredo for the past 7 years, I’ve seen firsthand the impact of his wisdom on mindset, self-belief, and the power of spoken words. We dive into how to regain motivation when you’ve lost your mojo, why having an ‘outer focus’ instead of an ‘inner focus’ can completely shift your momentum, and the importance of continually redefining your ‘why’ as you grow through life and business. Drawing from insights in his book, The Motivation Equation, Alfredo shares practical tips and powerful reminders that will help you grow your business, elevate your mindset, and move the needle in your life. I’m so excited for this conversation - I know you’ll walk away inspired, motivated, and ready to take action! We’ll be talking about: ➡ [03:42] From ‘Factory Worker’ to CEO ➡ [05:15] 46 Years in Direct Selling ➡ [08:24] Becoming “The Motivation Guy” ➡ [11:33] The Power of Spoken Declarations ➡ [15:21] Motivation = Dreams x Beliefs ➡ [18:09] Clarity Creates Momentum ➡ [23:12] FREE SOCIAL MEDIA CHALLENGE ➡ [25:09] Building Self-Belief in Business ➡ [28:12] Get Around Successful People ➡ [35:09] The Butterfly & Cocoon Lesson ➡ [39:54] Stop Focusing Only on Yourself ➡ [41:39] Finding Your “Why” ➡ [46:54] Motivation vs Manipulation About Our Guest: Alfredo Bala is a global business leader, keynote speaker, executive consultant, and author of the upcoming book The Motivation Equation. With more than 45 years of experience in entrepreneurship, leadership, manufacturing, wellness, and Network Marketing, Alfredo has built and scaled organizations across more than 65 countries worldwide. He previously served as CEO of Mannatech, a publicly traded wellness company specializing in glycan technology and cellular nutrition, where he led the organization through a major global transformation and expansion. Prior to that, he spent nearly two decades helping build one of the largest international Network Marketing organizations in the world through Britt Worldwide and Amway. Known for his dynamic communication style and deep understanding of leadership psychology, duplication systems, culture-building, and personal reinvention, Alfredo now mentors CEOs, entrepreneurs, and top field leaders on how to scale organizations while building purpose-driven legacies. Originally born in Dakar, Senegal, to Cape Verdean parents, Alfredo brings a unique global perspective shaped by resilience, faith, family values, and multicultural leadership. His message centers on helping people unlock their full potential through mindset, discipline, personal growth, and service to others. Today, Alfredo continues to speak internationally on leadership, motivation, entrepreneurship, wellness innovation, and the future of the Direct Selling profession. Resources: Pre-Order Al’s Book: The Motivation Equation: The Art And Science of Getting People To Take Action Paperback by Al Bala https://bit.ly/4e8E8yG Al’s Recommendation: The Magic of Thinking Big: The motivational bestseller on the power of positive thinking by David J Schwartz https://bit.ly/4fP5ifb Quote: “In all adversity lies seeds of greater opportunity” - unknown source Connect with Alfredo Bala: ➡ Website: https://alfredobala.com/ ➡ Facebook: https://www.facebook.com/alfredo.bala/ ➡ LinkedIn:https://www.linkedin.com/in/alfredo-bala-9719013/ Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://facebook.com/auxanomarketing ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.
In this episode of Direct Approach, Alex Hoffmann shares how companies can successfully expand direct selling operations in Mexico. From culture and pricing strategy to compensation plans, social commerce and the US Hispanic market, this conversation explores the keys to sustainable growth in one of the world's largest direct selling markets.
In this episode of Direct Approach, Jorge Reyes, CEO of VitalHealth Global, discusses leading through change in direct selling. From evolving consumer behavior and distributor expectations to leadership, transparency and technology adoption, this conversation explores how companies can adapt while strengthening trust, alignment and sustainable growth.
In this episode of Direct Approach, Rick Redford. President of LivePURE discusses direct selling growth and how consumer behavior is reshaping the industry. From hybrid business models and customer acquisition to e-commerce and social selling trends, this conversation explores how companies can adapt and build sustainable growth.
Events do more than inform. They create belief people can feel. This chapter explores how powerful events deepen culture, strengthen vision, and accelerate momentum. Rob shows why shared experiences often become turning points.
A compensation plan can support momentum, but it cannot create belief on its own. This chapter explores how the right structure rewards the right behaviors and strengthens long-term stability. Rob shares why smart compensation supports legacy instead of chasing hype.
What you celebrate shapes what your culture becomes. This chapter shows how meaningful recognition fuels belief, loyalty, and performance. Rob explains why recognition is not just motivation, but a powerful leadership tool.
Lasting companies do not rely on stars. They develop leaders. This chapter explores how leadership development creates duplication, depth, and long-term momentum. Rob shares why raising workhorses matters more than chasing superstars.
Strong businesses are built by growing people first. This chapter shows how personal development strengthens confidence, leadership, and long-term success. Rob explains why transformation in people always drives transformation in business.
Growth means little without retention. This chapter explores why keeping customers and leaders engaged is one of the clearest signs of a healthy company. Rob shares strategies for building momentum that lasts instead of constantly replacing what is lost.
Legacy is built through the way a company grows, not just how big it becomes. This chapter explores the principles behind building something sustainable and meaningful. Rob shares why the way you build matters as much as what you build.
Expanding globally takes more than opening new markets. It takes trust, intention, and cultural understanding. This chapter explores how companies grow internationally the right way. Rob shares what creates credibility and lasting global momentum.
Strong systems should support people, not replace relationships. This chapter explores how the right tools create simplicity, duplication, and scale. Rob shows why infrastructure should strengthen momentum, not become a crutch.
Compliance is often misunderstood, but done right it builds trust and protects growth. This chapter shows how strong compliance can become a competitive advantage instead of a roadblock. Rob explains why healthy guardrails help companies last.
Great companies are built around products people genuinely believe in. This chapter breaks down why product trust drives retention, duplication, and long-term growth. Rob shares what makes products worth talking about and why belief in the product comes before momentum.
The strongest companies build for something bigger than short-term success. This chapter focuses on creating impact that outlives individuals and momentum cycles. Rob shares what it means to build something designed to endure.
Ideas only matter when they become action. This chapter brings the principles of the book together and focuses on implementation. Rob shows how to turn insight into execution and start building what lasts.
Culture is more than events or slogans. It is what people feel and what gets reinforced every day. This chapter shows how healthy culture creates loyalty, trust, and lasting momentum. Rob explains why strong companies protect culture as carefully as they protect growth.
Leadership is not about having all the answers. It is about showing up when people need you most. This chapter explores how presence builds trust, strengthens belief, and creates stability in uncertain times. Rob shows why visible, engaged leadership drives long-term momentum.
Today we're back with Field to Front Door
Brought to you in partnership with QNET, a global lifestyle and wellness company, which operates using a direct-selling business model, this episode looks at how the lack of regulation in the direct-selling space is hindering its potential to address major issues like youth unemployment.
In this episode of Direct Approach, Amanda Tress, Founder & CEO of FASTer Way To Fat Loss, discusses lead generation in direct selling and how AI, social selling strategy and changing consumer behavior are reshaping growth. From micro campaigns and keyword-driven marketing to lower-friction funnels, this conversation explores how companies can improve lead generation and stay competitive.
What if the future of network marketing doesn’t depend on better strategies, but on rebuilding trust? In this episode of the Direct Selling Accelerator Podcast, Sam sits down with Gordon Hester, a Direct Selling transformation expert and founder of Shapetech Solutions, to explore how the industry is evolving and what it will take to move forward with credibility and confidence. They unpack the roles of storytelling, leadership, and consumer focus in shaping the future of direct selling, and why the industry's narrative needs to change. From the importance of sharing real, positive experiences to understanding the impact of growing competition, this conversation highlights what’s missing and what needs to shift. If you want to build a business that’s sustainable, trusted, and relevant, this episode offers a powerful perspective on what comes next. Here’s the Key Insights from our conversation:➡ 14:33 The Power of Testimonials & Stories➡ 17:33 Skills People Gain from Direct Selling➡ 20:33 Why Trust Is Broken and How to Fix It➡ 25:00 The Danger of Losing Community & Events➡ 25:45 Affiliate vs Network Marketing Debate➡ 32:00 Inside the Florida Direct Selling Coalition➡ 40:00 Why Simplicity Wins for New Distributors➡ 45:27 Changing the Industry Through Content➡ 48:09 Superpower: Mastering AI➡ 52:00 Avoid Toxic Relationships About our guest Gordon Hester: Gordon’s area of expertise is with direct selling businesses that use an independent contractor entrepreneurial model to market products and services to a large global customer base. Today, much of his time is spent helping companies evolve their businesses to ensure they are relevant and competitive in a business environment driven by customers, technology and data. His 30+ years in Direct Selling has uniquely prepared him to be a transformative change agent. He has extensive experience with field leaders and has coached successful Direct Selling entrepreneurs in many global markets. Much of Gordon’s work since 2016 has been focused on modernization initiatives. Today, the speed and magnitude of change is forcing companies to transform all areas of their business. Gordon’s technology company, Shapetech Solutions, LLC, has enabled him to help companies with innovative technology solutions focused on strengthening their business both operationally and with their independent salesforce. Today, that is the core focus of both his consulting and technology business. Connect with Gordon Hester: ➡ Gordon Hester’s email: gordon@hesterconsulting.com ➡ Gordon Hester’s LinkedIn: https://www.linkedin.com/in/gordonhester ➡ Gordon Hester’s website: https://hesterconsulting.com/ ➡ Gordon Hester’s Facebook: https://www.facebook.com/gordondhester?locale=sr_RS Resources: Looking for more? ➡ On the Podcast: https://youtu.be/gEvZfbSzfdI ➡ Currently Reading: The Science of Scaling https://bit.ly/4m3Igm4 Authentic Happiness https://bit.ly/4sb6w7l ➡ Favourite Quote: “God promises nobody a tomorrow, so make the best out of today” Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.
Today we're back with Field to Front Door
Welcome to the CanadianSME Small Business Podcast, hosted by Maheen Bari. Today, we explore how direct selling continues to evolve as a powerful model built on trust, flexibility, and human connection. Joining us is Peter Maddox, President of the Direct Sellers Association of Canada. With deep insight into a network of over a million independent sellers, Peter shares how this industry is shaping modern entrepreneurship. Key Highlights The Modern Seller: Peter explains why more Canadians are turning to direct selling as a flexible business model. Accessible Entrepreneurship: Peter shares how the model supports income generation alongside personal commitments. Trust in Commerce: Peter highlights why relationship driven selling is gaining strength in today's market. Economic Contribution: Peter discusses the industry's impact and what policymakers need to recognize. Future Through Education: Peter outlines how new training and scholarship programs support long term growth. Special Thanks to Our Partners: UPS: https://solutions.ups.com/ca-beunstoppable.html?WT.mc_id=BUSMEWA ADP Canada: https://www.adp.ca/en.aspx For more expert insights, visit www.canadiansme.ca and subscribe to the CanadianSME Small Business Magazine. Stay innovative, stay informed, and thrive in the digital age! To learn more about how we are supporting the ecosystem, please visit the CanadianSME Small Business Foundation at smbfoundation.ca. Disclaimer: The information shared in this podcast is for general informational purposes only and should not be considered as direct financial or business advice. Always consult with a qualified professional for advice specific to your situation.
What's working in direct selling today, and how do you apply it? In this special finale episode of the SHIFT Podcast, Blake Mallen is joined by Rob Sperry to introduce the next evolution of the show and unpack the importance of clarity, execution and actionable strategy. Drawing from decades of experience and working with top earners across the channel, Rob shares how leaders can cut through the noise and focus on what truly drives results. This conversation explores the difference between motivation and implementation, why simplicity and specificity matter and how leaders can leverage content to create action within their teams. Rob also outlines the philosophy behind identifying "what's working" and breaking it down into practical, repeatable steps that others can follow. Throughout the episode, both Blake and Rob reflect on the journey of the SHIFT Podcast, the lessons learned from nearly 100 conversations with top leaders and the patterns that consistently show up in long-term success. This episode sets the stage for the next chapter—focused on delivering clear, actionable insights designed to help leaders grow, adapt and move forward with confidence.
In this episode of Direct Approach, Walter Noot, COO of USANA, discusses how direct selling operations and AI are transforming the channel. From data-driven decision making and global market complexity to modernizing legacy systems, this conversation explores how companies can scale efficiently and stay competitive in today's direct selling environment.
What if the biggest challenge on Social Media today isn’t creating content - but building trust? In this episode of The Direct Selling Accelerator Podcast, Sam explores how social media is shifting from chasing viral moments to creating meaningful, trust-driven connections with your audience. As AI, misinformation, and online noise continue to grow, the strategies that once worked online are changing fast. Sam and guest Scott Kramer unpack how declining trust is shaping the way people engage with content, why relying on links alone is no longer enough to convert customers, and how understanding the role of keywords, conversation, and authentic engagement can help your content reach the right people. They also discuss the importance of building a relatable personal brand online and why focusing on genuine connection can turn social media into a powerful business-building tool. If you’re ready to move beyond chasing reach and start building credibility, trust, and lasting relationships on social media, this episode will give you a fresh perspective on what actually works today. We’ll be talking about:➡ [00:27] What’s Actually Working in 2026➡ [03:48] The Biggest Shift in Social Media➡ [07:24] Algorithm Chaos Explained➡ [10:30] Viral vs Vital (Why Views Don’t Matter)➡ [13:03] Conversation Loops That Convert➡ [15:12] Trust: The #1 Growth Strategy➡ [20:06] AI vs Authenticity➡ [27:00] Why Perfect Content Fails➡ [31:24] The Character Diamond Framework➡ [36:06] Keywords Over Hashtags➡ [40:00] Content That Actually Connects➡ [46:24] The Future of Social Media➡[49:06] What To Do If You Feel Stuck About the guest: Scott Kramer is a media and entertainment veteran who's credits run the game of television, film, digital, publishing and large-scale live events. Scott currently serves as Chief Brain at Multibrain. Multibrain is an award winning software digital agency whose Social Media software products power over 300,000 entrepreneurs worldwide, with some of the top Direct Selling brands in the World. Kramer is also a popular keynote speaker and expert on the topic of Social Selling Prior to the launch of Multibrain, Kramer was the Senior Vice President of Integrated Media for IMG Worldwide. As Head of Global Brand Partnerships, he directed sales, marketing and development staff in the US and UK, overseeing revenues across entertainment, digital and sports media. Scott has an extensive experience directing cross-functional teams in developing new revenue generating creative and multi-platform content strategies for entertainment, media and consumer brands. Highly skilled in driving creative vision, from concept through execution for agency, television, music, digital, radio, and print companies. Strong ability to effectively provide senior-level management experience to operations, P&L, and business development. Resources: ➡ Free Ebook: multibrain.net/ebook Previous Episode: https://youtu.be/CJdGJ_sg8To Book Link: ➡ The Secret of Secrets – Dan Brown: https://bit.ly/4cY3PBZ Quote: “Hope you find it in everything that you seek.” – Howard Jones Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome Connect with Scott Kramer ➡ Website: https://multibrain.net ➡ Facebook: https://www.facebook.com/multibrain.net ➡ Twitter: twitter.com/scott_kramer ➡ LinkedIn: linkedin.com/in/smkramer Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.
In this episode of Direct Approach, Barb Pitcock, Founder and CEO of frequense, shares how purpose-driven leadership and product innovation are shaping modern direct selling. From authentic storytelling and customer acquisition to culture and long-term growth strategy, this conversation explores how companies can build sustainable success in network marketing.
In this episode of Direct Approach, Darnell Self shares leadership insights on sustaining momentum in direct selling. From the difference between growth and momentum to the role of culture, trust and simple systems, this executive conversation explores how direct selling companies can build long-term success while keeping the field engaged and aligned with mission and leadership.
In honour of International Women’s Day, we’re celebrating some of the incredible women who have graced the Direct Selling Accelerator Podcast. This special episode features powerful moments from past conversations, centred around one question: “If you could go back in time and say one thing to your past self, what would that be?” International Women’s Day is about recognising the strength, resilience, leadership and impact of women everywhere. Our industry is filled with women who are building businesses, lifting others up, and redefining what’s possible. Today, we proudly spotlight: Mary Young & Gaya Samarasingha – Mary, founder of Young Living Essentials, and Gaya, founder of Kalaia Products, are a dream team making a powerful impact in direct selling. Together they inspire and speak into the lives of women every day. Celine Egan – CEO of Juice Plus Australia & New Zealand and a deeply respected industry leader, championing sustainable success, intentional living and leadership without burnout. Aspen Emry – Founder & CEO of Bravenly Global, a heart-led visionary who turned courage into action, building a company rooted in bravery, belief and impact. Meredith Berkich – President of LifeWave, bringing over 30 years of industry experience and strategic leadership to one of the fastest-growing direct selling companies globally. Heidi Leist – Founder & CEO of Lemongrass Spa Products, whose journey from consultant to company leader highlights resilience, authenticity and the power of family-driven business. Nancy Bogart – Founder & CEO of Jordan Essentials, a creative pioneer who built a multi-million dollar business with a mission to give women flexibility, financial freedom and balance. Joni Rogers-Kante – Founder of SeneGence, a global trailblazer who revolutionised the beauty space with LipSense and continues to champion innovation and empowerment for women worldwide. Dr. Louise Mahler – Award-winning communications expert, empowering women to use their voice, presence and body language to lead with confidence and clarity. This episode is our tribute to the women shaping the future of direct selling — the founders, the CEOs, the mentors, the communicators, the brave leaders. Here’s to strong women. Happy International Women’s Day. Here’s what our guests will say to their past self: 00:00 Intro 01:18 The Powerful Question Sam Asks Every Guest 02:36 Why This Question Brings Out Deep Wisdom 03:00 Celebrating Incredible Women in Direct Selling 04:52 Introducing the Women Featured in This Episode 10:38 Mary Young – Let things happen naturally 11:36 Gaia Samarasingha – Trust the Process 12:41 Celine Egan – Believe in Yourself Through Every Season 13:08 Aspen Emry – Be Brave and Step Outside Your Comfort Zone 14:09 Meredith Berkich – The Power of Listening to Mentors 15:18 Heidi Leist – Confidence and Rewriting Your Story 15:54 Nancy Bogart – Play the Long Game in Business and Life 17:07 Joni Rogers-Kante – Courage Changes Everything 17:49 Dr. Louise Mahler – It’s Not About You, It’s About the Message 18:25 Why This Question Creates Powerful Reflection 19:39 Sam Hind – What I Would Tell My Past Self 20:06 Savor the Moments That Shape Your Life 23:27 Final Message: Believe in Yourself and Your Impact Book Link: ➡ Show Up Anyway - Sam Hind: https://a.co/d/8rk0Qth Previous Podcast Episodes: Mary Young and Gaya Samarasingha - https://youtu.be/PJGGel1pIks Celine Egan - https://youtu.be/UeXdMFPrHV8 Aspen Emry- https://youtu.be/DQ_YPLMiAdc Meredith Berkich- https://youtu.be/jbogb6-XZ74 Heidi Leist - https://youtu.be/ND3euyJjSN0 Nancy Bogart - https://youtu.be/wZL49ck-g34 Joni Rogers-Kante - https://youtu.be/XXqGZTYp4r0 Dr Louise Mahler - https://youtu.be/4Iru9Sdfv2E Sam’s solo - https://youtu.be/cSFMMqBYFFE Free Facebook community: https://www.facebook.com/groups/socialmediafordirectsellerswithgregandsam/ Are you ready to keep growing? Learn more about joining the Auxano Family - https://go.auxano.global/welcome Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Sam Hind’s Instagram: https://instagram.com/samhinddigitalcoach ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us: community_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here: https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.
In this episode of Direct Approach, Kathleen Ross shares a practical roadmap for AI in direct selling marketing. From operational AI workflows and performance marketing integration to brand storytelling and social commerce readiness, this executive conversation outlines how leaders can implement AI strategically while protecting brand voice and compliance.
In this episode of the Direct Approach podcast, Justin Serra, CEO of MAKE Wellness, joins Wayne Moorehead to discuss direct selling growth strategy, startup execution and leadership at scale. From pre-launch planning and compensation design to culture and trust, Justin shares how modern network marketing companies can build belief, attract leaders and sustain long-term growth.
What does it really take to build a long-term, sustainable business in Direct Selling - especially when motivation dips and things feel heavy? In this powerful episode of the Direct Selling Accelerator Podcast, I’m joined by Zelia Malherbe, a Norwex leader with over 16 years of experience navigating growth, leadership, and change in the industry. Zelia shares her honest journey from introverted beginnings to leading with confidence, why simplicity always outperforms complexity, and how real connection - not social media broadcasting - builds lasting success. We unpack motivation vs discipline, the importance of systems, personal development, conferences, and why Direct Selling remains a people-first business. If you’re feeling stuck, overwhelmed, or questioning your next step, this episode will ground you, refocus you, and remind you that consistent small actions truly compound to make a difference. Grab a cuppa and a notebook - this conversation is packed with wisdom you can implement immediately. We’ll be talking about: ➡ [00:00] Why Direct Selling Can Feel Lonely — And How to Change That ➡ [02:47] Introducing Zelia Malherbe & Her 16-Year Journey ➡ [04:12] From Hobby to Real Business: The Conference Turning Point ➡ [06:00] Why Conferences Still Matter in Direct Selling ➡ [08:54] Introvert to Leader: Borrowing Confidence ➡ [11:24] Why Simplicity Wins in Business ➡ [13:00] The Social Media Broadcasting Trap ➡ [14:24] Language, Self-Talk & Consistency Over Intensity ➡ [16:21] Simple Daily Systems That Build Momentum ➡ [18:57] Why Personal Conversations Beat Social Media Posts ➡ [21:45] Motivation vs Discipline: What to Rely On ➡ [25:12] The Future of the Direct Selling Industry ➡ [30:24] Leading Yourself Before Leading Others ➡ [33:09] Coaching, Mentorship & Personal Development ➡ [36:51] Zelia Malherbe’s Favourite Books ➡ [37:39] Zelia Malherbe’s Favourite Quote ➡ [37:54] Zelia Malherbe’s Superpower ➡ [38:30] Zelia Malherbe’s Advice She’d Give Her Past Self ➡ [39:09] Final Advice for Direct Sellers Feeling Stuck ➡ [40:27] Final Thoughts Resources Recommended Book: ➡ Atomic Habits — James Clear: https://bit.ly/49FT84X ➡ Let Them — Mel Robbins: https://bit.ly/4sZ2Zuf Quotes:➡ “If it’s to be, it’s up to me.” About our guest: Zelia Malherbe is a Senior Leader with Norwex and leader of Team Impact, a high-performing community of consultants focused on sustainable growth, strong culture and values-driven leadership. With more than 16 years in the business, Zelia mentors leaders across Australia and New Zealand in building consistent bookings, customer care systems, and confident team leadership. Known for her steady, grounded style, she believes that long-term success comes from integrity, service and consistent action rather than hype or shortcuts. Connect with Zelia Malherbe: ➡ Zelia Malherbe’s Website: https://zelia.norwexbiz.com.au/ ➡ Zelia Malherbe’s Facebook: www.facebook.com/CleanCloth ➡ Zelia Malherbe’s Instagram: https://instagram.com/zeliamalherbe Connect with Norwex ➡ X: https://x.com/norwex ➡ Instagram: https://www.instagram.com/norwexaunz/ ➡ Facebook: https://www.facebook.com/NorwexAustralia ➡ LinkedIn: https://www.linkedin.com/company/norwex-anz/ ➡ YouTube: https://www.youtube.com/user/norwexaustralia ➡ Pinterest: https://www.pinterest.com/norwex/ Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at communnity_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.
What does success really look like when you’re building a business, raising a family, and navigating seasons of change? In today’s episode of the Direct Selling Accelerator Podcast, I’m joined by the incredible Celine Egan—CEO of Juice Plus Australia and one of the most respected leaders in the Direct Selling industry. Celine brings decades of experience, wisdom, and real talk as we do things a little differently in this episode. We actually share the host’s chair and ask each other questions! We dive into leadership, balance, belief, and what it truly means to build a sustainable business without burning out. We unpack “unlearning” a hustle culture, navigating unsupportive partners, embracing intentional living, and why Direct Selling remains one of the most powerful business models for everyday people. This episode is honest, heartfelt, and packed with golden nuggets for women in business who want success and a life they love. If you’re ready to redefine productivity, protect your energy, and step confidently into your next season, these questions between Celine and I is one you We’ll be talking about: ➡ [00:00] Introduction ➡ [02:46] Why This Episode Is Different ➡ [04:49] Celine’s Journey into Direct Selling ➡ [07:38] Being Proud of the Direct Selling Industry ➡ [08:14] What to Do When Your Partner Doesn’t Support Your Business ➡ [12:35] Running Your Business Like a Business ➡ [17:31] What Surprised Sam Most This Year ➡ [26:02] Beliefs Celine Had to Unlearn ➡ [31:16] Working Smarter, Not Harder ➡ [43:36] Defining a “Good Life” in This Season ➡ [54:44] Celine’s 30-Second Message to Women in Business ➡ [55:38] Rapid Fire Questions Begin ➡ [56:00] Favourite Book That Shaped Celine’s Leadership ➡ [56:30] Favourite Quote to Live By ➡ [56:42] Celine’s Superpower ➡ [57:13] Advice She’d Give Her Past Self Resources Recommended Book: ➡ High Road Leadership — John Maxwell: https://bit.ly/4pHBJxw Quotes:➡ “If it is to be, it is up to me.” About our guest: Celine is the CEO and Director of Juice Plus+ AUNZ. She’s been in Direct Selling for 38 years. She is passionate about helping people to grow and develop, both personally and professionally, especially using the Direct Selling profession. She co-authored two books - Accelerate and Direct Selling Power. Celine has a graduate diploma in Management from UTas. Coaching qualification from ICA and numerous personal development courses completed. Celine also completed the Dr Sears Health Coach accreditation and is loving sharing the joy of whole food supplementation alongside the amazing Juice Plus team. Connect with Celine Egan: ➡ Celine Egan’s Website: http://juiceplus.com.au ➡ Celine Egan’s Facebook: https://www.facebook.com/EganCelineJP/ ➡ Celine Egan’s Instagram: https://www.instagram.com/celineegan/ ➡ Celine Egan’s YouTube: https://www.youtube.com/@juiceplus/featured ➡ Celine Egan’s LinkedIn: https://www.linkedin.com/in/celineegan/?originalSubdomain=au Connect with Juice Plus+ ➡ X: https://x.com/juiceplus ➡ Youtube: https://www.youtube.com/user/OfficialJuicePlus ➡ Instagram: https://www.instagram.com/juiceplus_us/ ➡ Facebook: https://www.facebook.com/juiceplus/?brand_redir=102277195098 Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at communnity_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcome See omnystudio.com/listener for privacy information.
Are you feeling excited about AI, but also a little overwhelmed by how to actually use it in your Direct Selling business? In today’s episode of the Direct Selling Accelerator Podcast, I’m joined by Justin Belobaba, Founder and CEO of Nowsite, to unpack exactly how AI can support your growth without replacing your authenticity. Justin brings over 20 years of experience in the tech world and has built four highly successful technology companies, giving him a rare perspective on where AI is heading and how Direct Sellers can leverage it wisely. We dive into the right and wrong ways to use AI, the biggest missed opportunities in the industry, and why productivity—not automation—is the real advantage. Justin also shares powerful predictions for 2026, including smarter personalisation, AI assistants, and simpler, step-by-step systems that help distributors know exactly what to do next. If you want clarity, confidence, and a practical approach to AI, this episode is for you. We’ll be talking about: ➡ [00:00] – Introduction ➡ [01:18] – Introducing Justin Belobaba ➡ [04:45] – Justin’s Tech Journey & Why Nowsite Was Created ➡ [07:54] – The Accidental Entry into Network Marketing ➡ [14:02] – The Moment AI Changed Everything ➡ [17:09] – AI as the Missing Coach for New Distributors ➡ [19:00] – The Biggest Missed Opportunities in the Industry ➡ [24:48] – Misconceptions About AI & Perfection Paralysis ➡ [28:18] – The Best Way Consultants Should Use AI Today ➡ [30:54] – The Dangers of Over-Automation ➡ [41:21] – AI, Data & the Future of Personalisation ➡ [46:51] – AI Predictions for 2026 ➡ [52:27] – Where to Find Nowsite ➡ [53:11] – How Justin uses AI personally ➡ [56:36] - Justin shares his favourite book ➡ [57:06] - Justin shares a quote from his high school principal ➡ [57:48] - Justin reveals his desired superpower ➡ [01:01:06] - Justin shares a deeply personal reflection ➡ [01:02:03] - Final thoughts Resources Recommended Book: ➡ Oh, the Places You’ll Go! by Dr. Seuss - https://bit.ly/4qOgZ8p Quotes:➡ “To whom much is given, much is expected.” About our guest: Justin Belobaba is the Founder & CEO of Nowsite, the leader in AI-powered sales and marketing software for the direct selling industry. A serial tech entrepreneur with three successful exits, his companies have been named among the Top 10 Fastest Growing in Canada four times. He was also recognized as Canadian Young Entrepreneur of the Year, and is an active member of the Young Presidents Organization. A magna cum laude graduate of Harvard, Justin is a Crossfit enthusiast, a huge fan of Chelsea football, and lives in London with his wife Jill and their three awesome young boys. Connect with Justin Belobaba ➡ Justin Belobaba’s LinkedIn: https://www.linkedin.com/in/justin-belobaba-65462b5?originalSubdomain=uk ➡ Justin Belobaba’s Facebook: https://www.facebook.com/belobaba/ ➡ Justin Belobaba’s X: https://x.com/jbelobaba?lang=en ➡ Justin Belobaba’s email: justin@now.site Connect with Nowsite ➡ Website: https://now.site/ ➡ LinkedIn: https://www.linkedin.com/company/nowsite-corporate/ ➡ Instagram: https://www.instagram.com/nowsite/ ➡ Facebook: https://www.facebook.com/nowsiteofficial Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to Youtube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at communnity_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.
What an incredible year of conversations, insights, and life-changing stories! In this powerful compilation episode, I’m bringing you the most loved moments from five extraordinary leaders who lit up the Direct Selling Accelerator podcast in 2025. You’ll hear from Jordan Essentials’ Nancy Bogart on adapting your business with heart, LifeWave founder David Schmidt on thinking 10 years ahead and embracing innovation, Stampin’ Up!’s Sara Douglass on the mission to eradicate loneliness, Young Living’s Mary Young on building community through authenticity, and my own business coach, Mike Johnston, on navigating scams and strengthening trust in the digital world. This episode is packed with high-value strategies for growing your Direct Selling business—future-proofing with AI, elevating your leadership, creating deeper community connections, transforming your mindset, and mastering relationship-driven selling. Whether you're a seasoned leader or just beginning your journey, these insights will help you build a thriving, heart-centered, and sustainable business. Join me as we revisit the wisdom, laughter, breakthroughs, and mic-drop moments that shaped our year. And remember—take the gold you hear today and put it into action. Your business will thank you! We’ll be talking about: [00:00] – Introduction [02:29] – Introducing Nancy Bogart [03:35] – From Markets to Direct Sales [05:58] – Supporting Women as a Core Mission [08:08] – Thriving in 2021 Without Product-in-Hand [11:08] – Teaching Relationship-First Sales [13:31] – Introducing David Schmidt [14:45] – Thinking 10 Years Ahead [17:03] – Record-Breaking Drone Innovation [21:17] – The Future of Nutrition [23:52] – AI as a Business Advantage [24:54] – Introducing Sara Douglass [27:14] – Discovering Her Why: Eradicating Loneliness [29:57] – Helping Others Find Their Why [31:15] – Leading With Community [33:36] – Building Community One Person at a Time [35:42] – Introducing Mary Young [38:03] – A Life of Music & Performance [40:57] – Speaking From Passion, Not Perfection [41:29] – Simple Business Principles That Built an Empire [45:42] – The Power of Kitchen-Table Connection [47:55] – Introducing Mike Johnston [49:00] – Why Scams Happen to Anyone [52:10] – Two Types of Scammers [53:10] – The Want–Value Gap [56:06] – Emotional Manipulation Red Flags [59:56] – Final Thoughts Resources Full Podcast Episode Link: ➡ Nancy Bogart: https://youtu.be/wZL49ck-g34 ➡ David Schmidt: https://youtu.be/lK4DObXVNSc ➡ Sara Douglass: https://youtu.be/jEoOHlc5MkU ➡ Mary Young: https://youtu.be/6P5IcyO_Iuw ➡ Mike Johnston:https://youtu.be/NA3BkbdKiPw Book: ➡ The Lie Detection Book by William J. Majeski: https://bit.ly/4oUQIUz Connect with Direct Selling Accelerator: ➡ Visit our website: https://www.auxano.global/ ➡ Subscribe to YouTube: https://www.youtube.com/c/DirectSellingAccelerator ➡ Follow us on Instagram: https://www.instagram.com/auxanomarketing/ ➡ Follow us on Facebook: https://www.facebook.com/auxanomarketing/ ➡ Email us at communnity_manager@auxano.global If you have any podcast suggestions or things you’d like to learn about specifically, please send us an email at the address above. And if you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. Are you ready to join the Auxano Family to get live weekly training, support and the latest proven posting strategies to get leads and sales right now - find out more here https://go.auxano.global/welcomeSee omnystudio.com/listener for privacy information.
In this encore episode of Built to Win, Dave Fleming sits down with Neora co-founder and president Amber Olson Rourke to unpack the evolving landscape of direct selling, the entrepreneurial mindset, and what it takes to thrive in today's competitive environment. Drawing from over two decades of experience, including more than 14 years of leadership at Neora, Amber shares personal stories, candid reflections, and strategic perspectives on building a purpose-driven company. If you enjoyed this episode, we invite you to share it with someone who needs to hear this message. We also appreciate you leaving a review, so others know what they can gain from listening to the Built to Win podcast. Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/
In this episode of Built to Win, host Dave Fleming welcomes Nicole Weigle — a licensed psychotherapist, trauma specialist, and top-performing area marketing director at Neora — to talk about personal growth, resilience, and the unexpected intersections between therapy and direct selling. Nicole shares her journey in finding renewed purpose through Neora's products and community and reflects on how personal development, especially through books like The Slight Edge, helped her bridge clinical expertise with entrepreneurial empowerment, transforming her approach to healing and leadership. If you enjoyed this episode, we invite you to share it with someone who needs to hear this message. We also appreciate you leaving a review, so others know what they can gain from listening to the Built to Win podcast. Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/
Join host Wayne Moorehead as Betty Perez, GM & CMO of Riman, shares how direct selling's roots are converging with today's social commerce landscape. Discover the powerful distinction between welcoming vs. targeting influencers, why brand strength drives distributor confidence and how to meet people where they're at. Betty reveals insights from Riman's $2B+ growth in Korea and US launch strategy.
Join host Wayne Moorehead as Peter Griscom, President & COO of It Works!, reveals how AI is transforming his company at scale. From customer service agents to personalized field coaching, discover the practical framework for building faster, leaner organizations. Peter shares strategies for self-funded reinvestment, reducing waste by 35-40% and creating competitive advantage through technology.
Join Brett Duncan — co-founder of The Juice and president of Strategic Choice Partners — and Neora's Dave Fleming for a candid, wide-ranging conversation on entrepreneurship, innovation, and the evolving identity of the direct selling industry. Drawing from decades of experience, Brett shares insights on what it means to build a business with intention, how to navigate technological shifts like AI and social commerce, and the importance of staying rooted in authentic storytelling. If you enjoyed this episode, we invite you to share it with someone who needs to hear this message. We also appreciate you leaving a review, so others know what they can gain from listening to the Built to Win podcast. Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/ To learn more about Neora, visit neora.com
Join Neora's Dave Fleming as he sits down with Samantha Hind — founder of Auxano Global and author of Show Up Anyway — for a candid conversation on the evolving landscape of direct selling. Dave and Sam dive into the power of authentic storytelling, the role of social media in business growth, and why simplicity and human connection are more vital than ever. Get ready for a master class in success filled with practical strategies, heartfelt anecdotes, and a clear-eyed look at industry trends. If you enjoyed this episode, we invite you to share it with someone who needs to hear this message. We also appreciate you leaving a review, so others know what they can gain from listening to the Built to Win podcast. Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/ To learn more about Neora, visit neora.com
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Leaving Nothing to Chance: Leadership, Legacy & Lessons from the Direct Selling World with John Solleder On this episode of The Hurricane H Show, we welcome John Solleder — acclaimed author, respected speaker, and a 40+ year veteran of the direct selling industry. As the host of the popular podcast Leaving Nothing to Chance, John has interviewed some of the biggest minds in entrepreneurship, leadership, and personal growth. In this candid conversation, John shares timeless wisdom from his journey — from building multi-million-dollar organizations to mentoring the next generation of direct sellers. We dive into the power of mentorship, ethical leadership, and what it takes to build a legacy in the modern world of network marketing. Whether you're a seasoned entrepreneur, aspiring leader, or simply passionate about personal development, this episode will ignite your mindset and inspire action. Topics Covered: Building trust and teams in direct sales Timeless lessons from decades of leadership The evolution of network marketing The mission behind Leaving Nothing to Chance Legacy, mentorship & ethical success Home | John Solleder 1 Direct Selling, Network Marketing, Leadership Development, Entrepreneurial Success, Sales Teams, Personal Growth, John Solleder, Leaving Nothing to Chance, MLM Strategy, Legacy Building, Mentorship, Veteran Entrepreneurs #HurricaneHShow #JohnSolleder #LeavingNothingToChance #DirectSelling #NetworkMarketing #MLMLeadership #EntrepreneurMindset #LegacyLeadership #MentorshipMatters #SalesSuccess #LeadershipPodcast #VeteranEntrepreneurs #PersonalDevelopment #TeamBuilding #HurricaneH
Join Dave Fleming as he sits down with Neora co-founder and president Amber Olson Rourke to unpack the evolving landscape of direct selling, the entrepreneurial mindset, and what it takes to thrive in today's competitive environment. Drawing from over two decades of experience, including more than 14 years of leadership at Neora, Amber shares personal stories, candid reflections, and strategic perspectives on building a purpose-driven company. If you enjoyed this episode, we invite you to share it with someone who needs to hear this message. We also appreciate you leaving a review, so others know what they can gain from listening to the Built to Win podcast. Follow Built to Win and our hosts on social to get exclusive bonus content: https://linkin.bio/builttowinpodcast/