Podcasts about Direct marketing

With wholesale prices back to the farmer so low that margins are hard to come by, will more farmers start considering direct marketing?

Stephen Grootes speaks to David Dickens, CEO of the Direct Marketing Association of South Africa (DMASA), about the changing face of direct marketing in an increasingly digital world, how direct marketing has evolved from traditional mail, call centres and customer databases into a sophisticated ecosystem driven by digital platforms, data analytics and artificial intelligence. The Money Show is a podcast hosted by well-known journalist and radio presenter, Stephen Grootes. He explores the latest economic trends, business developments, investment opportunities, and personal finance strategies. Each episode features engaging conversations with top newsmakers, industry experts, financial advisors, entrepreneurs, and politicians, offering you thought-provoking insights to navigate the ever-changing financial landscape.    Thank you for listening to a podcast from The Money Show Listen live Primedia+ weekdays from 18:00 and 20:00 (SA Time) to The Money Show with Stephen Grootes broadcast on 702 https://buff.ly/gk3y0Kj and CapeTalk https://buff.ly/NnFM3Nk For more from the show, go to https://buff.ly/7QpH0jY or find all the catch-up podcasts here https://buff.ly/PlhvUVe Subscribe to The Money Show Daily Newsletter and the Weekly Business Wrap here https://buff.ly/v5mfetc The Money Show is brought to you by Absa     Follow us on social media   702 on Facebook: https://www.facebook.com/TalkRadio702 702 on TikTok: https://www.tiktok.com/@talkradio702 702 on Instagram: https://www.instagram.com/talkradio702/ 702 on X: https://x.com/CapeTalk 702 on YouTube: https://www.youtube.com/@radio702   CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/Radio702 CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567 See omnystudio.com/listener for privacy information.

Mmathebe Zvobwo, Director of Market Development for South Africa at Truecaller spoke to Clarence Ford on how South Africa has officially ranked among the world’s top 10 most spam-affected countries, according to new global data. Views and News with Clarence Ford is the mid-morning show on CapeTalk. This 3-hour long programme shares and reflects a broad array of perspectives. It is inspirational, passionate and positive. Host Clarence Ford’s gentle curiosity and dapper demeanour leave listeners feeling motivated and empowered. Known for his love of jazz and golf, Clarrie covers a range of themes including relationships, heritage and philosophy. Popular segments include Barbs’ Wire at 9:30am (Mon-Thurs) and The Naked Scientist at 9:30 on Fridays. Thank you for listening to a podcast from Views & News with Clarence Ford Listen live on Primedia+ weekdays between 09:00 and 12:00 (SA Time) to Views and News with Clarence Ford broadcast on CapeTalk https://buff.ly/NnFM3Nk For more from the show go to https://buff.ly/erjiQj2 or find all the catch-up podcasts here https://buff.ly/BdpaXRn Subscribe to the CapeTalk Daily and Weekly Newsletters https://buff.ly/sbvVZD5 Follow us on social media: CapeTalk on Facebook: https://www.facebook.com/CapeTalk CapeTalk on TikTok: https://www.tiktok.com/@capetalk CapeTalk on Instagram: https://www.instagram.com/ CapeTalk on X: https://x.com/CapeTalk CapeTalk on YouTube: https://www.youtube.com/@CapeTalk567See omnystudio.com/listener for privacy information.

In this episode, Joel Salatin dives into the practical side of building a resilient and profitable direct-to-consumer farm business. This installment moves beyond philosophy and into execution—covering how to expand your product line, adapt to shifting consumer behavior, and create multiple revenue streams without compromising your brand. From value-added products to farm events and strategic collaborations, Joel shares real-world examples and numbers that demonstrate how farms can evolve with the marketplace while maintaining integrity.

Direct Marketing Solutions is shutting down its Portland production facility, resulting in 106 employees losing their jobs. The company, which has operated in Oregon for more than 40 years, says the closure will affect workers in production, warehouse, mailing, and inventory positions. The facility near Portland International Airport has been a major hub for the company's direct mail operations, producing more than a billion mail pieces each year.In this video, we break down what led to the closure, which jobs are being affected, and what it could mean for Portland's local economy. We also look at the company's WARN filing, the timeline for the layoffs, and whether workers may receive severance or relocation options. With Oregon's unemployment rate still above the national average, the shutdown raises concerns about how quickly displaced employees will be able to find new work.

Rick Rappe is President and Owner of RPM Direct Marketing, a firm focused on direct mail strategy, testing, and optimization. With over 30 years of experience in direct marketing, he previously held senior management roles at Hackeragency including Vice President of Account Services. Earlier in his career, Rick also led agency work on AT&T direct mail programs for more than 10 years, overseeing hundreds of programs, thousands of test packages, and more than 1.5 billion pieces of direct response mail. In this episode… Direct mail remains a powerful growth channel because it can combine precise targeting, compelling offers, and measurable response data. The challenge is that many organizations either test too slowly or fail to connect creative, targeting, attribution, and sales conversion into one system. How can companies make direct mail faster, more predictable, and easier to scale? According to Rick Rappe, a direct mail strategist and performance optimization expert, companies need a structured testing methodology that identifies the strongest combinations of audience, offer, format, and messaging early in the process. He explains that direct mail works best when marketers treat it like a research and development effort, track response carefully, compare mailed and non-mailed groups, and align campaign goals with sales capacity. That approach helps brands move from guesswork to repeatable performance. On this episode of The Top Business Leaders Show, John Corcoran welcomes Rick Rappe, President and Owner of RPM Direct Marketing, for a conversation about building high-performing direct mail programs through structured testing. Rick explains the Rapid Performance Method, the role of targeting and offer strategy, how to improve attribution, and why companies need an R&D mindset to make direct mail scalable and profitable.

In this episode, we talk to Mark Sage. Mark is a Writer and Strategist who explores the Psychology behind loyalty and how brands can earn it. He's got bags of practical experience in multiple markets, having worked on Nectar in the UK and Yuu Rewards in Hong Kong, from where he joined us for this podcast. External resources:Mark's Medium Writing - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sunday Morning Blues by Rymdklang Soundtracks. CLICK HERE

Kevin Trudeau is a multi-billion-dollar entrepreneur, New York Times bestselling author, and widely recognized marketing expert. With over 100 million books sold worldwide, Kevin has built a reputation as a master of direct response marketing and personal development. From humble blue-collar beginnings to building massive business success, Kevin's journey is rooted in mindset, mentorship, and taking relentless action. On this episode we talk about: How Kevin made his first money through simple entrepreneurship The importance of mentorship and learning from successful people The mindset shifts required to achieve financial freedom Why “disgust” can be a powerful motivator for success How direct marketing became Kevin's first million-dollar vehicle Top 3 Takeaways Financial freedom starts with working for yourself and learning directly from people who have already achieved success. Success requires both mindset and action—dreaming without execution leads nowhere. The easiest time in history to make money is now, thanks to the internet lowering barriers to entry. Notable Quotes "Find a need and fill it." "Do more than you're paid, and soon you'll be paid more for what you do." "You have to feel now as if you would feel if you already had it." Connect with Kevin Trudeau: Website: https://kevintrudeau.com Book: https://yourwish.kevintrudeau.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In the episode, we talk to Gianfranco Cuzziol. Gianfranco is a CRM and Personalisation Advisor, Speaker,  Author, Consultant and Educator.  He's worked both client and agency side, leading global CRM for brands like Aesop. We talk about CRM dos and don'ts, the role of AI and his recently launched CRMBA – a Mini MBA designed for CRM and Loyalty practitioners.As an added extra, if you use the code "RobV20" you'll get 20% off when you sign up for it. External resources:CRMBA Website - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Sunday Morning Blues by Rymdklang Soundtracks. CLICK HERE

This special episode marks Episode 100 of The Stockman Grassfarmer Podcast, and to celebrate the milestone we're launching a three-part series featuring one of the most influential voices in regenerative agriculture, Joel Salatin. In Part 1 of this series, Joel lays the foundation for understanding why direct marketing is such a powerful strategy for modern farm businesses. Drawing from decades of experience building a successful direct-market farm, he explains how farmers can stabilize income, capture more of the food dollar, and create resilient businesses by expanding beyond production into processing, marketing, and distribution. Joel also explores the mental barriers many farmers face when it comes to marketing — from fear of rejection to discomfort with self-promotion — and why separating marketing strategy from sales execution can help farms grow more effectively. This episode sets the stage for the rest of the series by introducing the key principles that guide successful direct-market farm enterprises.

With wholesale prices back to the farmer so low that margins are hard to come by, will more farmers start considering direct marketing?

Pricing for Profits: Your Voiceover Pricing Strategy Voiceover Pricing Strategy BOSSes, Anne Ganguzza and Tom Dheere (The VO Strategist) tackle the often-intimidating world of money. Whether you are setting rates for your very first gig or deciding when to give yourself a "raise" after a decade in the booth, having a clear voiceover pricing strategy is vital. This episode explores the power of industry standards like the GVAA rate guide, the psychology of "perceived value," and why the highest-paying clients are often the easiest to work with.     Chapter Summaries: The Industry Benchmarks (01:43) Tom establishes the two core pillars of voiceover rates: SAG-AFTRA Collectively Bargained Agreements (CBAs) and the Global Voice Acting Academy (GVAA) Rate Guide. While the union sets the floor for broadcast work, the GVAA has become the non-union industry standard. The hosts emphasize that even new talent should aim for these benchmarks because clients pay for the voice, not the years on a resume. The "Confidence Workaround" (10:52) For talent who feel "timid" about quoting high numbers, Tom shares his secret weapon: The Screenshot Strategy. When a client won't provide a budget, Tom provides a quote based on the GVAA guide and includes a link or screenshot. This shifts the "blame" from the actor to the industry standard, instantly boosting professional authority. The Low-Budget Paradox (16:08) Anne and Tom discuss a hard truth: the lower the price, the higher the stress. Clients who undervalue voiceover typically demand more retakes and have more "nitpicky" tendencies. Conversely, high-budget clients understand the value of collaboration and are generally more pleasant and professional to work with. When and How to Raise Your Rates (18:37) Raising your rates doesn't require a public announcement. The hosts recommend a "sneak-in" approach: incrementing rates on a project-by-project basis or with new clients. They suggest two primary triggers for a raise: your skills have demonstrably improved (you are "better" at the craft), or the cost of living/business overhead has increased. Direct Marketing vs. Pay-to-Play (30:01) While pay-to-play sites (Voice123, Voices.com) often set the budget for you, direct marketing requires you to lead the negotiation dance. The hosts argue that a balanced voiceover pricing strategy uses all lead generation tools—agents, casting sites, and direct outreach—to ensure a steady flow of diverse opportunities. Negotiation as a Skill (13:28) Before rate guides existed, actors had to be "tough" negotiators. Anne encourages talent to ask clients, "Does this fit within your budget?" as a simple way to open an honest dialogue without burning bridges. Remember, a "no" from a client isn't a failure—it's just one data point in a long-term career marathon.     Top 10 Takeaways for Voice Actors: Use the GVAA Guide: It is the "gold standard" for non-union rates. Keep it open whenever you are quoting a project. Price for Quality: Don't undercharge just to get the job. A low price often signals low quality or lack of professionalism to the buyer. Ask for the Budget First: Always ask the client for their budget before providing a quote to avoid leaving money on the table. Leverage the "Confidence Workaround": Use screenshots of industry rate guides to justify your quotes and relieve personal anxiety. Identify Perceived Value: If you have branded yourself well and provide a premium product, you can strategically charge above the minimums. Avoid the Race to the Bottom: Under-cutting your peers on low-budget sites doesn't build a sustainable career; it only attracts high-stress clients. Raise Rates Incrementally: Don't announce a general price hike. Slip small increases into your next quotes as your experience grows. Differentiate B2B vs. B2C: VO is a Business-to-Business industry. Treat your clients as professional partners, not retail consumers. Strategic Volume Discounts: Only consider lower rates if a client guarantees a high volume of consistent work (but get it in writing). The Power of "No": Being willing to walk away from a bad deal is the ultimate sign of a VO Boss.  

Direct marketing isn't dead. But if your outreach feels ignored, it might not be the strategy, it might be the way you're using it. In this short solo episode, Marc Scott breaks down why direct marketing still works for voice actors, what's actually failing right now, and how personalization, follow-up, and relationship building make the difference. If you've ever thought “this doesn't work anymore,” this episode will challenge that belief. You'll learn how to rethink new leads, follow-up, and relationship building in a way that cuts through inbox noise and avoids sounding like another AI-generated message. Key topics covered: - Why direct marketing still works for voice actors - The three pillars every VO marketing strategy needs - Why a no response is not a no - How AI has made personalization more powerful, not less - Using email, social media, and follow-up together - The role of engagement in long-term relationship building Takeaway: Bad direct marketing is dead. Personalized, human marketing still wins. CONNECT WITH MARC SCOTT & VOPRENEUR

In this episode, we talk to Ian Reeves. Ian is the Managing Director of Flourish CRM, an independent, specialist CRM agency with offices in both Bristol in the UK and Dubai, where they create award-winning campaigns for clients like Nissan and Samsung.We talk about how an agency like his is, if you'll pardon the obvious pun, flourishing in the febrile world of huge holding companies like Omnicom and WPP and a martech sector that is undergoing extraordinary change. External resources:Flourish website - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Don't Lie by Will Harrison. CLICK HERE

Marc Scott is a professional voice actor, entrepreneur, and the founder of VOpreneur®—a coaching and marketing platform designed for voice actors who want to build a thriving business. With a career that began in radio in 1995 and transitioned into full-time voice over in 2011, Marc turned his own side hustle into a business that helps others bypass years of trial-and-error in marketing and client growth. He hosts the Everyday VOpreneur® podcast, where he shares actionable insights and interviews industry pros to help voice actors grow their reach, refine their marketing, and book more work. *In this episode, we talk about: * What is DIRECT MARKETING Where do you start with marketing What mistakes do voice actors make with marketing What is a CRM and Marc's go-to How do you overcome the fear/imposter syndrome with direct marketing Learn more about Marc and VOPreneur HERE Atlanta VO Studio Upcoming Training Intro to Animation Workshop Audiobook Foundations Class with Curt Bonnem Intro to VO Workshop for Kids Script Workout with Jill Perry Acting for Animation and Video Games Class with Arianna Ratner In Atlanta? Join us for our quarterly in-person VO social called OFF MIC NIGHT! Next one is Feb 27th from 7-9pm. Looking for a VO MENTOR? Check out our Mentorship Membership https://www.provoiceovertraining.com/300-membership CLICK HERE for 15% off a Voice123 Membership ($495 tier and up) - https://bit.ly/3uPpO8i Terms & Conditions - https://docs.google.com/document/d/1CcYMkdLxWfbmwbvu-mwaurLNtWYVpIBgkJpOQTYLDwc/edit?usp=sharing *LET'S CONNECT! * facebook.com/atlantavoiceoverstudio instagram.com/atlantavoiceoverstudio twitter.com/atlvostudio tiktok.com/@atlantavoiceoverstudio YOUTUBE: https://youtube.com/atlantavoiceoverstudio Atlanta Voiceover Studio & ProVoiceoverTraining's Classes & Workshops www.AtlantaVoiceoverStudio.com www.ProVoiceoverTraining.com **Sign up for FREE weekly VO tips: https://bit.ly/AVSemail

TIME STAMP INFO:00:00:01 Intros00:00:35 Most Downloaded PS5 Games of 2025 Revealed, as Xbox's Forza Horizon 5 Tops Ghost of Yotei, WOW!00:48:00 6 Game Reveals Being Teased At The XBOX DEVELOPER DIRECT Marketing! NEW Rumors and Leaks: What "Shadow Drops" are you expecting at the Xbox Developer Direct?01:35:55 Outros Video

#249: Florida blueberry farmer Hugh Kent of King Grove Organic Farm shares the story of how corporate power and USDA negligence nearly drove his organic farm out of business - and how he saved it through direct marketing. Speaking at the Saving Real Organic conference at Churchtown Dairy, Hugh connects the dots between monopoly economics, antitrust failures, hydroponic loopholes, and the collapse of fair markets for soil-grown fruit. His talk exposes how imported, plastic-based “organic” blueberries from Mexico and Peru have replaced real soil-based farms in America - and what it will take to rebuild a fair, honest marketplace for both farmers and eaters.https://realorganicproject.org/hugh-kent-saving-real-organic-direct-marketing-248The Real Organic Podcast is hosted by Dave Chapman and Linley Dixon, engineered by Brandon StCyr, and edited and produced by Jenny Prince.The Real Organic Project is a farmer-led movement working towards certifying 1,000 farms across the United States this year. Our add-on food label distinguishes soil-grown fruits and vegetables from hydroponically-raised produce, and pasture-raised meat, milk, and eggs from products harvested from animals in horrific confinement (CAFOs - confined animal feeding operations).To find a Real Organic farm near you, please visit:https://www.realorganicproject.org/directoryWe believe that the organic standards, with their focus on soil health, biodiversity, and animal welfare were written as they should be, but that the current lack of enforcement of those standards is jeopardizing the ability for small farms who adhere to the law to stay in business. The lack of enforcement is also jeopardizing the overall health of the customers who support the organic movement; customers who are not getting what they pay for at market but still paying a premium price. And the lack of enforcement is jeopardizing the very cycles (water, air, nutrients) that Earth relies upon to provide us all with a place to live, by pushing extractive, chemical agriculture to the forefront.If you like what you hear and are feeling inspired, we would love for you to join our movement by becoming one of our 1,000  Real Friends:https://www.realorganicproject.org/real-organic-friends/To read our weekly newsletter (which might just be the most forwarded newsletter on the internet!) and get firsthand news about what's happening with organic food, farming and policy, please subscribe here:https://www.realorganicproject.org/email/

Leslie returns to share what's changed since her first appearance in Episode 28. She runs Cylon Rolling Acres in northwestern Wisconsin, where she grazes both goats and Texel sheep on pasture and markets meat directly to consumers through a thriving online business. This episode dives deep into her evolution from wholesale to a sustainable, subscription-based direct-to-consumer model — plus her approach to regenerative grazing with multi-species livestock.Topics CoveredManaging a mixed flock of goats and Texel sheep under rotational grazingWool utilization and creative uses for lower-grade fleeceTransitioning from wholesale markets to direct-to-consumer meat salesBuilding a loyal customer base through email marketing and educationDetails of her goat meat subscription model (quarterly boxes, whole-goat option)Processing and shipping logistics, including use of dry iceLessons from receiving USDA Value-Added Producer and Buy Local grantsEducational resources: Goat Meat Primer eBook, Grazing With Leslie blog, and online courses If you've ever wondered how to turn a small ruminant enterprise into a profitable, direct-to-consumer brand, Leslie's model is a must-hear. She shares practical insight on managing inventory, shipping meat, marketing through education, and keeping customers subscribed.Resources MentionedCylonRollingAcres.com – Farm website for direct meat salesGrazingWithLeslie.com – Educational blog for producersGrassWorks Grazing Conference (Wisconsin)Looking for Livestock that thrive on grass?  Check out Grass Based GeneticsVisit our Sponsors:Noble Research InstituteRedmond Agriculture.Grazing Grass LinksNew Listener Resource GuideProvide feedback for the podcastWebsiteInsidersResourcesCommunity (on Facebook)Check out the Apiary Chronicles PodcastOriginal Music by Louis Palfrey

In this mini series where we take a look back to our guest's mistakes they have shared, we have Patrick Collister's marketing mistake.Everyone makes mistakes in their marketing careers, but few are willing to discuss them openly. In this refreshingly candid conversation, our guest reveals how a seemingly catastrophic career move - joining a French-owned direct marketing agency as creative director – became an unexpected turning point in their professional journey.The position seemed promising on paper, but reality proved harsh. Billed at £1,000 per hour, Patrick found themselves in the peculiar position of being too expensive for account directors to utilise in client meetings. "Not a single account director wanted me to go to a single meeting with their clients because I was going to massively damage their numbers," they explain. This structural dysfunction made success impossible, leading to termination after about a year – "a blessed relief to both parties."What makes this story compelling isn't the failure itself, but the unexpected benefits that followed. This career detour exposed our guest to direct marketing precisely as digital transformation was revolutionising the field, turning what was once dismissively called "folding shit" into the foundation of modern advertising. "If you haven't got a URL and if there isn't a whole series of consumer experiences that comes out of your communication, then you're a bloody idiot," our guest notes, highlighting how direct marketing principles have become fundamental to all effective advertising.You can listen to Patrick's full episode hereIs your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand's growth.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1792: Seth Godin explores the crucial difference between direct marketing and brand marketing, emphasizing how each approach requires distinct strategies and metrics. Listeners will gain insight into why trying to blend the two often leads to failure, and how clarity in intent can dramatically improve your marketing effectiveness. Read along with the original article(s) here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/ Quotes to ponder: "Direct marketing is action-oriented and measurable." "Brand marketing, on the other hand, is culturally oriented and difficult to measure." "The challenge comes when you try to do both at the same time, with the same ads." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1792: Seth Godin explores the crucial difference between direct marketing and brand marketing, emphasizing how each approach requires distinct strategies and metrics. Listeners will gain insight into why trying to blend the two often leads to failure, and how clarity in intent can dramatically improve your marketing effectiveness. Read along with the original article(s) here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/ Quotes to ponder: "Direct marketing is action-oriented and measurable." "Brand marketing, on the other hand, is culturally oriented and difficult to measure." "The challenge comes when you try to do both at the same time, with the same ads." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1792: Seth Godin explores the crucial difference between direct marketing and brand marketing, emphasizing how each approach requires distinct strategies and metrics. Listeners will gain insight into why trying to blend the two often leads to failure, and how clarity in intent can dramatically improve your marketing effectiveness. Read along with the original article(s) here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/ Quotes to ponder: "Direct marketing is action-oriented and measurable." "Brand marketing, on the other hand, is culturally oriented and difficult to measure." "The challenge comes when you try to do both at the same time, with the same ads." Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1792: Seth Godin explores the crucial difference between direct marketing and brand marketing, emphasizing how each approach requires distinct strategies and metrics. Listeners will gain insight into why trying to blend the two often leads to failure, and how clarity in intent can dramatically improve your marketing effectiveness. Read along with the original article(s) here: https://seths.blog/2015/03/direct-marketing-and-the-other-kind-2/ Quotes to ponder: "Direct marketing is action-oriented and measurable." "Brand marketing, on the other hand, is culturally oriented and difficult to measure." "The challenge comes when you try to do both at the same time, with the same ads." Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty.We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect the success of its program. External resources:The Point of Loyalty website - CLICK HEREFor Love or Money report 2025 - CLICK HEREAudio-Visual assets:Imagery: Photo by Matthew Brodeur on UnsplashMusic: Hot Thang by Daniel Fridell. CLICK HEREMusic: Don't Lie by Will Harrison CLICK HERE

It might be appealing for farmers to move closer to customers to capture more value. But this change in approach requires a whole new set of skills.

On this edition of RealAg on the Weekend, host Shaun Haney has some first-hand thoughts on the Calgary Stampede and the latest on new (the same? old?) Trump tariff threats. Then, you'll hear from Saskatchewan farmer Lesley Rae Kelly with what's happening this week and next on the farm, and Chris Allam, from near Edmonton,... Read More

J.R. Burdick shares how he's reshaping farm marketing by stepping off the commodity treadmill and connecting directly with consumers.

Former Arbonne member and Direct Marketing coach, Jennifer Rajala joins host Jane Marie to talk about life after MLM.You can find more from Jennifer Here:@jennifer.rajala Hosted on Acast. See acast.com/privacy for more information.

In this episode of Hort Culture, the team explores the many facets of scaling horticulture operations—from small market gardens to multi-acre farms—and how those decisions affect production, marketing, labor, and personal lifestyle. They discuss how growers move from hands-on producers to business managers as scale increases, and the importance of aligning farm size with personal goals and family needs. The conversation covers retail versus wholesale sales, labor management, equipment investments, and the risks of burnout when scaling too fast. Drawing on Kentucky's agricultural history and emerging trends like high-tunnel tomatoes and cut flowers, the hosts offer practical insights on balancing the economics of scale with lifestyle choices, market realities, and the nuances of different distribution channels.Scaling Up Your Vegetable Farm for Regional MarketsK-Card Beginning Farmer ResourcesUK Department of Ag Economics Publications, Budgets & Decision AidsCenter for Crop Diversification Decision ToolsQuestions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@l.uky.eduCheck us out on Instagram!

The final episode of this month's special niche production series on the PigX Podcast explores how small-scale producers can take advantage of direct marketing opportunities. Dr. Colt Knight, state livestock specialist at the University of Maine, shares how producers can successfully market and sell their meat directly to consumers. These strategies are not only helpful for pork producers, but they are relevant to anyone with an entrepreneurial mindset. This episode highlights many considerations for building a supportive community, boosting sales and how embracing creativity can make a big impact.

Join host Ed Parcaut as he sits down with marketing expert James Hipkin on the Inner Edison podcast. James shares his unique journey from a music degree graduate to a global marketing strategist, highlighting key experiences in rock and roll, ad agencies, and international business. Discover the strategic principles that have driven his success and why understanding your customer is crucial in today's digital age. James breaks down the evolution of marketing, discussing how timeless principles apply even with the advent of AI and digital tools. He shares insights into crafting the right message, creating pathways for engagement rather than shouting, and why strategy is essential for both large corporations and small businesses. Whether you're an aspiring entrepreneur or a seasoned business owner, there's a wealth of knowledge in understanding the foundational elements of good marketing and the importance of adaptability. Learn more about James's work, his strategic approach to digital marketing, and his thoughts on the ever-evolving tech landscape. Plus, find out about his book, "Journey to Success," where he dives deeper into digital marketing strategies for small business owners. Tune in for an insightful conversation on leveraging strategy, building relationships, and the enduring power of a well-crafted marketing message. **Contact Ed Parcaut:** -

This week I had Will Wang back on for a conversation about direct marketing. Will, in fact. has just successfully sold his consulting business and was super generous with me asking him a stack of questions about a subject I have been fascinated with for a long time now... How do you get the attention of your ideal clients by going direct to them rather than spending a truck load on marketing and waiting for them to hopefully come to you? There's a stack of gold in Will's and My chat - I'm sure you'll get a heap out of it.

George shares his story of starting his own farm when there wasn't room on the family farm. He also discusses why he moved from a direct marketing model to sell/ buy marketing and how that has improved his business and lifestyle and why he's so excited to continue.Resources Mentioned:Ranching for ProfitSell/buy marketing schoolsIf you are looking to add somebody to your team to help with your farm or ranch numbers, check out John Haskell and his team at ⁠⁠⁠https://www.ranchrightllc.com/⁠⁠⁠.Check out ⁠⁠⁠⁠⁠⁠www.pharocattle.com⁠⁠⁠⁠⁠⁠ for more information on how to put more fun and profit back into your ranching business! As always, check us out at Ranching Returns Podcast on Facebook and Instagram as well as at ⁠www.ranchingreturns.com⁠. For Ranching Returns shirts, hats, and sweatshirts check out https://farmfocused.com/ranching-returns-merch/

Paul Schmidt is a successful voice actor, community builder, and voiceover business coach. He's the creator of the VO Freedom Master Plan, the leading marketing program for voice actors, and the VO Pro Community, a private, global community for voice actors and audiobook narrators. Paul has been a voice actor for over 25 years. *In this Episode, we talk about: * * Paul's FAILED attempt at breaking into the VO business and how that helped him eventually find success * Direct Marketing * How to Know Your Value * Tips for Reaching out to VO Clients * VO Conference Tips * Two Books that have changed Paul's life Atlanta VO Studio Upcoming Training Podcasting for Voiceover Pros (https://atlantavoiceoverstudio.com/what-we-offer-workshops-podcasting-for-voiceover-pros-workshop/) Improv in VO (https://atlantavoiceoverstudio.com/what-we-offer-workshops-intro-to-improv-in-vo/) Animation & Video Games with Arianna Ratner (https://atlantavoiceoverstudio.com/what-we-offer-classes-acting-for-animation-and-video-games/) *Links Mentioned in This Episode: * VO Freedom Master Plan (https://vofreedommasterplan.com) VO Pro YouTube Channel (https://youtube.com/@vo-pro) Done For You VO Conference Calendar (https://welcome.vopro.pro/conference-calendar?_gl=1*whozb8*_ga*MTIwNTE2MjkyNi4xNzM5MzkyODE0*_ga_1JMW301KBV*MTczOTM5MjgxMy4xLjAuMTczOTM5MjgxNC4wLjAuMA..) VO Pro Website (https://vopro.pro) BOOKS Atomic Habits (https://amzn.to/4gDiJvt) by James Clear Go For No (https://amzn.to/40ZYlyW) by Richard Fenton and Andrea Waltz CLICK HERE for 15% off a Voice123 Membership ($359 tier and up) - https://bit.ly/3uPpO8i Terms & Conditions - https://docs.google.com/document/d/1CcYMkdLxWfbmwbvu-mwaurLNtWYVpIBgkJpOQTYLDwc/edit?usp=sharing Looking for a VO MENTOR? Check out our Mentorship Membership for just $25/month - https://www.provoiceovertraining.com/300-membership Wanna do ANIMATION and VIDEO GAMES? Check out our class HERE (https://atlantavoiceoverstudio.com/what-we-offer-classes-acting-for-animation-and-video-games/) Learn more about VO Atlanta - https://www.voatlanta.me *LET'S CONNECT! * facebook.com/atlantavoiceoverstudio instagram.com/atlantavoiceoverstudio twitter.com/atlvostudio tiktok.com/@atlantavoiceoverstudio YOUTUBE: https://youtube.com/atlantavoiceoverstudio Atlanta Voiceover Studio & ProVoiceoverTraining's Classes & Workshops www.AtlantaVoiceoverStudio.com www.ProVoiceoverTraining.com **Sign up for FREE weekly VO tips: https://bit.ly/AVSemail

Christie Welsh currently serves as direct Marketing specialist with the with OSU South Centers in Piketon, Ohio to provide education training for Ohio's producers and farmer. Christie has a strong interest in the economic development of rural Ohio and is especially interested in family farms and agribusinesses with this region. To connect with Christie, email […]

Irene Chen and Matthew Grenby are the co-founders of Parker Thatch, a luxury handbag and accessories brand they bootstrapped to 8-figures over the course of 20 years. Matt's expertise spans tech, design, and marketing, while Irene brings deep fashion industry knowledge from working with powerhouse brands like Donna Karan and Calvin Klein.In this episode of DTC Pod, Matt and Irene share how they navigated the shift from an e-stationery startup to eventually finding product-market fit with their signature luxury bags. They discuss key lessons learned in bootstrapping—the importance of market timing, how to manage inventory risks, and why flexibility and systems are critical when growing a brand.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Founding and Evolution of Parker Thatch2. Initial Business Concepts and Pivots3. Strategies for Managing and Allocating Inventory4. Importance of Flexibility in Business Operations5. Bootstrapping and Capital Allocation6. Building Systems for Scalability7. Marketing and Demand Generation Strategies8. Community and Customer EngagementTimestamps00:00 Matt and Irene's backgrounds before Parker Thatch 06:55 Starting an e-stationery business in 200007:43 Pivoting to selling physical stationery and home goods 9:00 Lessons on market timing and pivoting when starting a business11:51 Changing company name from iomoi to Parker Thatch13:52 Creating Parker Thatch's debut handbag18:19 Bootstrapping, capital allocation, inventory decisions22:08 Why early business success depends on flexibility and testing25:53 Introducing leather bags and streamlining production29:10 Why small businesses fail without systems32:29 Shifting to systems thinking to enable business growth35:07 Marketing strategies to drive customer demand37:01 Building community and brand identity around "functional luxury"42:34 Relationship dynamics as husband and wife co-founders45:55 Key focuses for 2025 and beyond with PTTV 47:48 Where to find and connect with Parker ThatchShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Irene Chen and Matthew Grenby -  Co-Founders of Parker ThatchBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

People want to love watching you sell. But your current marketing strategy might just be turning them off! As the founder of a seven-figure design agency, I've mastered the art of subtle selling. So today, we're chatting about a strategy that makes your audience feel entertained and educated while they're being sold to. In 2025, direct selling isn't just boring; it's ineffective. Everyone's become a salesperson, from TikTok creators to Instagram influencers, which means your audience is more sophisticated than ever at recognizing (and scrolling past) obvious sales tactics. The secret lies in showcasing your expertise, creating strategic suggestions, and sparking curiosity in ways that feel natural and engaging. It's like quiet luxury. Your audience knows it's premium, but it doesn't need logos plastered everywhere to prove it. This approach turns audience members into clients and keeps them engaged even after they've bought from you. In this episode, I break down the four-step framework for mastering subtle selling across all platforms. Whether you're struggling with engagement on Threads, feeling salesy in your stories, or just ready to elevate your marketing strategy, you'll learn how to sell in a way that makes your audience want to keep watching. In today's episode, we're chatting about: • Why traditional direct selling won't work in 2025 • The four-step framework for subtle selling that converts • How to showcase your expertise without being pushy • Why your CTA doesn't always need to be a sales link • Practical examples of subtle selling across different platforms Connect with me:  Website Join our email list! Instagram Pinterest   Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer

In this episode of the Daily Mastermind, host George Wright III sits down with Greg Anderson, a renowned system architect and entrepreneur. They discuss a plethora of topics ranging from technology and business strategies to health and mindset. Greg shares his journey of overcoming dyslexia to become a successful entrepreneur and emphasizes the importance of viewing life and business as systems. The conversation dives into the significance of content creation, community building, and the strategic use of technology to control and monetize content. Greg also speaks passionately about the human experience, personal growth, and the importance of stripping down to fundamentals to reach new heights. Tune in to uncover insights on evolving your business, building authority, and rediscovering your passion and purpose. 01:48 Greg Anderson's Background and Journey05:08 Building Authority Through Content and Community08:39 Monetizing Content and Creating Private Communities17:00 Integrating Technology with Community Building23:25 The Importance of Passion, Purpose, and Mindset29:12 Final Thoughts and How to Connect with Greg Thanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day. George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at www.JoinTheEvolution.comAbout Greg W. Anderson:Greg Anderson is a visionary system architect, entrepreneur, and thought leader known for transforming complex challenges into streamlined solutions. With a background in business strategy, content creation, and technology innovation, Greg has generated over $100 million in coaching revenue and developed 350+ custom builds for industry leaders. His current passion project, the Jedari platform, empowers businesses to create private communities and monetize their content while maintaining full control. Greg's mission is to help individuals and organizations evolve through systems, passion, and purpose.Guest Resources:Jedari Platform: https://www.jedari.com/IG: https://www.instagram.com/jedari_official/FB: https://www.facebook.com/jedariofficialGreg Anderson's Social Media Handles:Instagram: https://www.instagram.com/gregwanderson/?hl=enAbout George Wright III:George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

In this episode of the Daily Mastermind, George Wright III hosts James Pizzola, CEO of a new mobile app designed to improve relationships through data-driven insights. With over a decade of experience in IT and a passion for psychology, James shares how his background has led him to innovate in the field of relationship management. The app allows users to track significant interactions, helping them navigate relationships more effectively and make informed decisions. James also discusses the importance of understanding oneself to improve relationships and provides insights into effective business leadership strategies.02:15 The Importance of Relationships07:33 How the Relationship App Works15:50 Personal Development and Relationships22:25 Business Insights for CEOs27:04 Conclusion and Call to ActionThanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at www.JoinTheEvolution.comAbout James Pizzola:James Pizzola is the visionary CEO of RITE Mobile App, a groundbreaking platform that combines technology and psychology to help people improve their relationships. With over a decade of experience in IT, product development, and project management, James blends his technical expertise with a passion for human connection. His mission is to empower individuals to navigate their relationships with clarity, fostering stronger, healthier connections in all areas of life.Guest Resources:● Rite Mobile App Co. Website: https://ritemobileappco.com● Facebook Page: https://www.facebook.com/RITEMobileAppCo● Instagram: https://www.instagram.com/rite_mobile_app_co/● X: https://x.com/RITEMobileAppCoAbout George Wright III:George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

In this episode of the daily mastermind, George Wright III talks with Colton Page, Chief Sales Officer and co-owner of PlatPay, about the intricacies of the payment processing industry. They discuss Colton's transition from door-to-door sales to leading a merchant processing company that has handled over a billion dollars in transactions. Key topics include the importance of understanding the payment landscape, creating redundancy in banking, fraud prevention, and staying updated with rapid technological changes. Additionally, they delve into Payment Cowboys, a niche initiative aimed at bringing transparent and tailored payment solutions to the Western and cowboy communities. 00:39 Colton Page's Background and PlatPay Overview02:41 Journey from Door-to-Door Sales to Chief Sales Officer04:35 The Importance of Sales Skills for Entrepreneurs10:17 Building PlatPay and Differentiating in the Market12:28 Understanding Banking Redundancy in Merchant Processing16:08 The Pitfalls of Relying Solely on Stripe17:06 Dealing with Chargebacks and Fraud19:15 Adapting to Rapid Changes in FinTech21:33 Introducing Payment Cowboys24:11 Balancing Growth and Client Relationships29:13 Future Goals and Vision Thanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day. George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at www.JoinTheEvolution.comAbout GUEST:Colton PageColton Page is the Chief Sales Officer and Co-owner of PlatPay, a leading merchant processing company with over 20 years of experience and more than $1 billion in transactions. Known for his resilience and hands-on leadership, Colton's journey began in door-to-door sales, where he honed his skills in communication, discipline, and relationship-building. With a dual bachelor's degree in International Business and Finance, Colton has been instrumental in driving innovation and growth at PlatPay, including creating niche solutions like Payment Cowboys. Passionate about adding value and fostering genuine connections, Colton is committed to helping businesses thrive in an ever-evolving marketplace.Guest Resources:Website: https://www.platpay.com/Facebook: https://www.facebook.com/p/PlataPay-61559829641515/Instagram: https://www.instagram.com/platpay/Linkedin: https://www.linkedin.com/company/platpayAbout George Wright III:George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

In this episode of the Daily Mastermind, George Wright III sits down with Sean Stockell, CEO of Your Home Digital and founder of Your Home TV, to discuss the evolution of his career from banking to digital media. Sean shares his insights on the importance of education and trust in building consumer relationships, the transition into digital marketing, and the growing significance of streaming platforms. He also provides valuable advice for businesses looking to enter the streaming space and emphasizes the importance of owning content. This conversation highlights the collaborative nature of Your Home TV and its innovative approach to digital media and streaming. 01:28 Sean Stockell's Background02:35 Transition to Digital Media07:56 Building Your Home One Source22:21 Launching Your Home TV27:03 Future of Streaming and Final Thoughts Thanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day. George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at www.JoinTheEvolution.comAbout GUEST:Sean StockellSean Stockell is the CEO of Your Home Digital, founder and executive producer of Your Home TV, and publisher of Your Home One Source. With a background in mortgage and community banking spanning over 32 years, Sean transitioned into the digital media space, combining his entrepreneurial spirit with innovative trends in technology. Partnering with Cathy Ireland Worldwide, Sean has built a global platform for education, digital marketing, and streaming services. Under his leadership, Your Home TV has grown into a free, family-friendly global streaming network with viewers in over 80 countries, offering insights on home services, real estate, and lifestyle trends. Sean's vision focuses on collaboration, education, and creating value for brands, influencers, and consumers alike.Guest Resources:Website:● Your Home TVSocial Handles:● LinkedIn: Your Home TV LinkedIn● Instagram: @your.hometvAbout George Wright III:George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and Strategies to every Driven and Passionate Entrepreneur he meets. His mission is to Empower Entrepreneurs Globally to create Massive Change and LIVE their Ultimate Destiny.

In this episode of the Daily Mastermind, George Wright III interviews Jamie Gilleland, a seasoned business leader and CEO of RIF Social, about her journey in business and the importance of automation. Jamie shares her extensive background in business innovation and digital marketing, including her work with Infusionsoft (Keap). She discusses her transition to leading RIF Social, which helps businesses leverage automation and social media ads for enhanced sales and marketing. They highlight the power of automated Facebook ads to increase visibility, authority, and audience engagement, while also discussing the personal challenges Jamie faced, including overcoming a brain tumor and how it shaped her approach to business. Jamie offers insights into building a successful business and creating a life-focused business structure. Tune in for valuable advice on how to automate your business for greater efficiency and success. 01:53 Jamie's Background and Early Career05:20 Overcoming Personal Challenges13:23 The Power of Automation in Business23:27 The Benefits of Automated Facebook Ads33:17 Getting Started with RIF Social38:03 Conclusion and Final Thoughts Thanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day. George Wright III“It's Never Too Late to Start Living the Life You Were Meant to Live”FREE Daily Mastermind Resources:CONNECT with George & Access Tons of ResourcesGet access to Proven Strategies and Time-Test Principles for Success. Plus, download and access tons of FREE resources and online events by joining our Exclusive Community of Entrepreneurs, Business Owners, and High Achievers like YOU.Join FREE at www.JoinTheEvolution.comAbout Jamie Gilleland:Jamie Gilleland is a seasoned entrepreneur, renowned speaker, and business strategist with over two decades of experience in business innovation and development. As the CEO of Riff Social, she specializes in helping businesses harness the power of automation and social media advertising to drive growth and scale operations efficiently.Jamie's impressive track record includes co-founding top franchise concepts, leading IPOs, and mastering cutting-edge marketing technologies like Keap (formerly Infusionsoft). Her passion lies in empowering entrepreneurs to create systems that enable them to focus on what matters most—building a business that supports their ideal lifestyle.Jamie's journey is an inspiring testament to resilience, having overcome significant personal challenges, including a life-threatening health diagnosis, to achieve incredible professional success. Her mission is to help others achieve clarity, consistency, and authority in their industries.When she's not revolutionizing businesses, Jamie is dedicated to sharing her story, mentoring others, and staying ahead in the ever-evolving digital landscape.Guest Resources:BOOK with JAMIE: CLICK HEREWebsite: https://www.rifsocial.com/Youtube: https://www.youtube.com/@rifsocialFacebook: https://www.facebook.com/rif.social/About George Wright III:George Wright is a Proven, Successful Entrepreneur- and he knows how to inspire entrepreneurs, companies, and individuals to achieve Massive Results. With more than 20 years of Executive Management experience and 25 years of Direct Marketing and Sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles

I'm excited to announce that The Productive Home Solution® Certification is here! Way back when I started the company, I could foresee that the community would grow and I would not have the bandwidth to provide one-to-one or small group training that most people crave. Once I realized that organization was a learnable skill, I started honing in a way to train others online. When I saw so many MLM and Direct Marketing companies go out of business, I knew this was the time to open certification at this level. It was originally an initiative for 2025, but the market is providing the demand now. I wanted to offer a license that would allow you to offer a class or workshop where people can get to know you and then take advantage of your full range of offerings. They may attend to learn how to organize a child's room and then see you offer in-home organizing or some related services. Win-Win-Win In Organize 365®, I always want it to be a win-win-win scenario for you, the certified organizers, and Organize 365®. In this episode, I shared the evolution of my thinking and how we got to here today with this offering. You win because we have a plethora of certified organizers to help you. And if you are looking for an income opportunity, this may be a fit for you. Certified organizers win because they get all the great products, training, and this opens the door for potential clients to get to know you because we like to do business with people we know, like, and trust. Do you think someone will just let you into their home and expose you to all their personal spaces if they don't know you? Likely, not. You also will earn 30% off all purchases made through your affiliate link, but that is not the main avenue that we expect you'll make an income. As I shared from all my days in direct sales, most don't make money. I want you to make money. It has also been our experience that our certified organizers get a majority of their clients through the directory. Someone has bought the product and now just needs a person to help them or motivate them. Obviously, Organize 365® wins because product is sold, but more importantly there is help for everyone. There can be one-to-one help. There is a directory that will continue to fill up with certified organizers in your area that can help you with your Sunday Basket® in a way that I cannot anymore. We are excited you will get your questions answered in a timely manner. And we know for a fact that when people get organized, it frees them up to explore what they are uniquely created to do.   What Questions Do You Have?  December 20th, I will be live answering your questions. Please submit questions in advance to certification@organize365.com. Submit them now so I can get them answered on Friday the 20th at 10:30-11:30a Eastern. Once I have finished the live Q&A, we will get replays out to the people who submitted a question.  What is the Process?  Complete the online courses through your dashboard. Take a quiz at the end to make sure you understand what we say you are certified to teach. Get HIPPA training (about a $35 fee) because after all, you are dealing with sensitive paperwork and we want you to feel comfortable with how to process it. If you decide to attend the paper organizing retreat in July, you will then be added to the Organize 365® directory of certified organizers. There is a $475 annual licensing fee.  What's Included?  Teal Sunday Basket - including access to dashboard, course, and club The Paper Solution® Book and 4 The Paper Solution® Binders again with access to dashboard, course, and club Warrior Mama Binder Slash Pockets Paper Retreat Fee Affiliate link for your customers and you will earn 30% off their purchase amount. Additional Certifications: The Productive Home Solution®, Business Friday Workbox®, Launch and Kids Program, and Education Friday Workbox® EPISODE RESOURCES: CustomerService@organize365.com The Paper Solution Certification® Sign Up for the Organize 365® Newsletter Did you enjoy this episode? Please leave a rating and review in your favorite podcast app. Share this episode with a friend and be sure to tag Organize 365® when you share on social media.

--

How do you develop a winning strategy that will help you achieve results with lasting impact?In today's changing world, it can often feel like you're spinning your wheels when it comes to trying to figure out what process will effectively help you reach your goals. Systems can be outdated, or worse, they rely on quick fix approaches that embrace short-term thinking. The key to success is identifying what the right steps are with the right reasons for doing them.I'm excited to welcome Seth Godin to the show today. Seth is a visionary in the world of marketing and strategic thinking who has revolutionized the way millions of people around the world think about work. He's the former VP of Direct Marketing at Yahoo!, and founder of both the altMBA and the pioneering startup Yoyodyne. Seth is the author of more than twenty international bestselling books, and he's here to discuss his latest, This Is Strategy: Make Better Plans.A strategy starts by understanding what change you want to make and identifying the indicators that will tell you if you're on the right path. But more importantly, you have to be confident and calm enough to embrace the small changes that will lead to the systemic shifts you're seeking to make. Listen in as Seth shares his approach in strategic thinking that will challenge you to think bigger, act bolder, and truly prioritize the things that matter./ / / Are you ready to take the next step on your brain optimization journey? / / /Choose your own adventure. Below are the best places to start:>>> Free Kwik Brain Starter Pack>>> Discover Your Unique KWIK BRAIN C.O.D.E To Activate Your Genius>>> Explore My Top Brain Health Supplements for Focus, Memory, and EnergyTake your first step by choosing one of the options above, and you will find everything you need to ignite your brilliant brain and unlock your exceptional life, allowing you to achieve and surpass all of your personal and professional goals.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Learning Leader Show With Ryan Hawk Full show notes at www.LearningLeader.com My books: Welcome to Management - https://amzn.to/3XWyZAH  The Pursuit of Excellence - https://amzn.to/4eX9vtP  The Score That Matters - https://amzn.to/3zPub7Z  Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages. His breakthrough books include Purple Cow, Tribes, The Dip, Linchpin, and his latest book is called This is Strategy. He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, and the former VP of Direct Marketing at Yahoo! Notes: "If you want word of mouth, you have to create something remarkable, and that means it's worthy of remark." The elegant path is the most useful way forward. “My neighbor is a barefoot runner. He glides without apparent effort.” Elegance is simplicity, efficiency, and effectiveness. Dorothy and Her Crew. How did Dorothy persuade the Lion, Tin Man, and Scarecrow to join her on the trip to see the Wizard? Did she make a case about how much she missed home? No. She created the conditions where the others could get what they wanted by joining her. Seeing Strategy Clearly. Strategy is a flexible plan that guides us as we seek to create a change. It helps us make decisions over time while working within a system. Low-Hanging Fruit Isn't. It's all been picked. The easy, direct, obvious paths are unlikely to get you the results you're working so hard to obtain. In fact, these paths are probably a trap. Seth, at one point, got 800 rejection letters. Have to keep going... "I wouldn't call Steve Ballmer a good leader." An example of Seth making a difference... He went to Kenya and talked with 60 people who started a book club based on his book Linchpin. "They decided to be leaders." Make decisions in the moment: Examine the issue Get feedback Look for patterns "Taste is knowing what the market wants before it knows it." Rick Rubin Reality distortion field Johnny Cash "What do you think?" "Objections are your friends." What are the commonalities among leaders with whom Seth has worked and who have sustained excellence? They are all different, but the one thing they have in common is they all have chosen to be leaders. And that means that they are here to make a change happen. Management doesn't just exist. It was invented. When you race to the bottom, You see people as resources, not as people. Questions That Lead To Strategies. 84 questions. They'll force you to think through your strategy. By answering them, you'll be better prepared to make a difference… And make a ruckus. Some of them: Who is this project for? What is my timeline? What systems would need to change for my project to succeed? Where will I cause tension? What resistance should I anticipate? Where is the empathy? What asset would transform my project? What can I learn from comparable projects? Is the change I'm making contagious? Can I make it easier for others to decide? How can I design for network effects? What are common objections I expect to encounter?

In a world seemingly dominated by digital media—at least according to digital media practitioners— print marketing continues to carve out a significant and evolving role, particularly in how it integrates with digital strategies to create compelling customer experiences. Today, we're joined by Stefanie Cortes, Director of Strategic Analysis for the Direct Marketing Division at RRD, who will share insights from RRD's latest Print Impact Report. Stefanie Cortes is the Director of Strategic Analysis for the Direct Marketing division of RRD where she is responsible for positioning the company's leading solutions in the one-to-one marketing space. Key to her role is identifying market trends and shifts, and ensuring the company's service offerings are in sync with evolving client needs. Stefanie draws from 17 years of experience in various areas of marketing strategy and execution. RESOURCES RRD Print Impact Report: https://www.rrd.com/resources/research-report/print-impact-report-2024 RRD website: https://www.rrd.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off. Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycv Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

In a world seemingly dominated by digital media—at least according to digital media practitioners— print marketing continues to carve out a significant and evolving role, particularly in how it integrates with digital strategies to create compelling customer experiences. Today, we're joined by Stefanie Cortes, Director of Strategic Analysis for the Direct Marketing Division at RRD, who will share insights from RRD's latest Print Impact Report.Stefanie Cortes is the Director of Strategic Analysis for the Direct Marketing division of RRD where she is responsible for positioning the company's leading solutions in the one-to-one marketing space. Key to her role is identifying market trends and shifts, and ensuring the company's service offerings are in sync with evolving client needs. Stefanie draws from 17 years of experience in various areas of marketing strategy and execution.RESOURCESRRD Print Impact Report: https://www.rrd.com/resources/research-report/print-impact-report-2024RRD website: https://www.rrd.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss the Mid-Atlantic MarCom Summit, the region's largest marketing communications conference. Register with the code "Agile" and get 15% off.Headed to MAICON 24 - the premier marketing and AI conference? Use our discount code AGILE150 for $150 off your registration code. Register here: http://tinyurl.com/5jpwhycvDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.showCheck out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.comThe Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnowThe Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company Hosted on Acast. See acast.com/privacy for more information.

Ken McCarthy returns to the podcast to share his insights and strategies for leveraging digital marketing opportunities. With decades of experience in the business world, Ken uses his diverse background to help others succeed in their professional endeavors. What makes his approach unique? He joins us to explain… Ken is an internationally recognized activist, educator, and entrepreneur who has been pioneering internet-based direct response strategies since the early '90s. He employs evidence-based protocols to identify different types of audiences and capture their attention. This direct marketing tactic has helped countless businesses attract, maintain, and grow their client base. Today, Ken joins us to share his secrets! In this conversation, we explore: The importance of being an expert in all markets.  How to identify and market to your audience. The four segments of the marketplace. What “hyper-responsives” are and their role in the marketplace.   Want to find out more about Ken and his important work? Click here now! Take advantage of a 5% discount on Ekster accessories by using the code FINDINGGENIUS. Enhance your style and functionality with premium accessories. Visit bit.ly/3uiVX9R to explore latest collection Episode also available on Apple Podcasts: https://apple.co/30PvU9C