Podcasts about consumer behavior

In part two of the Inside Influence series, Richard Shotton and MichaelAaron Flicker unpack Cialdini's principles of social proof, authority, and scarcity - exploring the psychology behind popularity, trust, exclusivity, and why small shifts in perception can dramatically change consumer behavior.

PepsiCo just reported earnings. And buried inside a perfectly standard corporate press release was one of the most important sentences you'll hear about the American economy this year. CEO Ramon Laguarta said, and I'm quoting directly here: *"I think the consumer is worse than what we had anticipated, and it's driven mainly by gas prices."*That's not a fringe analyst. That's the chief executive of one of the largest consumer goods companies on the planet, a company that sells beverages and snacks to hundreds of millions of Americans every single quarter, telling you directly: something has changed. For one thing, credit card use dropped sharply, as we'll see. Eurodollar University's Money & Macro Analysis--------------------------------------------------------------------------------Learn more about Augusta Precious Metals and what they have to offer - including physical gold for IRA accounts - by going to: https://EurodollarGold.com or text EURO to 35052. ----------------------------------------------------------------------------------Webinar June 2026: Why Smart Investors Keep Missing Every Major Economic Turning PointIt isn't that they're buying the wrong assets. They're using a broken map of the monetary system — and getting it wrong leads to catastrophic decisions. This video will help explain what we really do here at EDU, what's behind our methodology. Why we talk about curves and signals, but, more importantly, why no one else does. And then at the end, how to use this information managing money and crafting portfolio strategies. https://youtube.com/live/We2aP56WLJ8?feature=share----------------------------------------------------------------------------------https://www.cnbc.com/video/2026/07/09/pepsico-ceo-on-earnings-miss-there-has-been-an-impact-from-gas-prices.htmlhttps://www.cnbc.com/2026/07/09/pepsico-pep-q2-2026-earnings.htmlhttps://www.nar.realtor/newsroom/nar-existing-home-sales-report-shows-2-4-decrease-in-junehttps://www.eurodollar.universityTwitter: https://twitter.com/JeffSnider_EDUI'll also be active on Bravais Social - a new AI-centered social network designed for professionals and knowledge workers. The platform aims to bring together a wider range of tools and functionalities tailored specifically for professional interaction, research, and knowledge exchange in one place.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore why packaging redesigns so often backfire, and what actually drives shoppers to pick a product off the shelf. Topics covered: [01:21] "The Packaging Redesign Modernization Dilemma" [03:06] Why redesigns are an expensive, common gamble [05:35] Does looking more modern actually boost sales? [06:17] Why familiarity beats likability at the shelf [07:31] When a redesign makes sense, and when it doesn't To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:  Caruso, W., Romaniuk, J., Page, B., & colleagues. (2026). The packaging redesign modernisation dilemma: The relationship with familiarity, likeability, and its effect on purchase intent. Journal of Retailing and Consumer Services. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Artificial intelligence is transforming retail, but Jamie Lim believes most companies are starting in the wrong place. As the second-generation CEO of Scanteak, a retail group with more than 10 brands and over 200 stores across Singapore and Taiwan, Jamie has spent two decades embracing technology not because it's new, but because it solves real business problems. From automating delivery scheduling to experimenting with AI-powered demand forecasting, she shares candid lessons on what worked, what didn't, and why failure is often the price of meaningful innovation.In this episode of OFFBounds, Paula Macaggi and Jamie explore how retailers should evaluate emerging technologies, why AI should remain an enabler rather than the end goal, and why authentic human connections will become even more valuable in an increasingly artificial world. They also discuss leading through uncertainty, building a culture that embraces experimentation, and why the best innovation strategy is surprisingly simple: don't shop for technology—shop for problems worth solving.

Convenience retail is evolving beyond speed and accessibility. In this episode of OFFBounds, Paula Macaggi sits down with Anushree Khosla, Managing Director of 7-Eleven Singapore, to explore how one of the world's most recognizable retail brands is transforming its stores into destinations for discovery. Inspired by the success of convenience retail in markets like Japan, 7-Eleven Singapore is rethinking everything from store design and food innovation to viral products, collectibles, and customer experience to give consumers a reason to come back again and again.Anushree also shares lessons from her career across India, Hong Kong, and Singapore, explaining why understanding consumer behavior is more important than ever and how leaders can build organizations that continuously adapt to changing customer expectations. The conversation offers valuable insights into retail transformation, merchandising strategy, convenience retail, and what it takes to stay relevant in one of the world's fastest-moving industries.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into a direct experiment comparing TV and YouTube advertising to find out which format drives more attention, stronger emotion, and better brand memory.Topics covered:•    [01:40] "TV versus YouTube"•    [02:00] How the study was designed•    [03:46] Which platform captures more attention?•    [05:56] The serial position effect and ad memory•    [06:36] Your body remembers ads your brain forgets•    [08:20] What this means for your media mixTo learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources: Weibel, D., di Francesco, R., Kopf, R., Fahrni, S., Brunner, A., Kronenberg, P., Lobmaier, J. S., Reber, T. P., Mast, F. W., & Wissmath, B. (2019). TV vs. YouTube: TV advertisements capture more visual attention, create more positive emotions and have a stronger impact on implicit long-term memory. Frontiers in Psychology, 10, 626. https://doi.org/10.3389/fpsyg.2019.00626Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

We like to think our buying decisions are completely rational and deliberate. The truth is that most consumer behavior is driven by subconscious perception and invisible mindstates that leaders completely miss. When we design brand strategies for the logical mind, we miss the actual human experience. Our next guest spent years inside PepsiCo unlocking how consumers really think. Now he is helping brands blend behavioral science with artificial intelligence to fundamentally change how we communicate. What You'll Learn in This Episode Why all brand decisions start emotionally before the rational mind attempts to justify the consequence How to elevate traditional consumer research by mapping functional goals to higher aspirational identity The critical difference between efficiency artificial intelligence and effectiveness technology in modern brand strategy Why customer segmentations fail when they evaluate static attitudes instead of dynamic situational mindstates How iconic organizations earn creative liberty by helping their audience achieve their very best day Episode Chapters (00:00) Intro (01:31) The Reality of Thirty-Five Thousand Daily Decisions (03:47) Moving From Squishy Emotional Marketing to Goal Theory (06:42) The Car GPS Analogy for Consumer Behavior (08:41) Defining the Temporary Mindstate Overlay (12:01) The Complexity of Shifting Consumer Roles (15:57) Lessons Learned From the True North Campaign Failure (19:11) Priming and the Five Guys Friday Night Phenomenon (21:36) Balancing Efficiency Versus Effectiveness in Artificial Intelligence (25:16) The Spotify Disco Ball Logo Tension (27:58) Show Wrap Up and Connect Points About Will Leach Will Leach is a behavioral scientist, marketing strategist, and the founder of Mindstate Group. A former PepsiCo executive, he has spent decades helping organizations understand how subconscious perception shapes customer decisions. Will specializes in the intersection of behavioral science, branding, and artificial intelligence, teaching brands how to look past traditional demographics to uncover the hidden motivations of their audience. He is also the author of Marketing to Mindstates, a definitive guide exploring the psychological reasons behind why customers choose what they choose. What Brand Has Made Will Smile Recently? A brand that has made Will smile recently is Spotify. He observed the massive marketplace tension and public opinion surrounding their recent temporary icon shift to a disco ball. Will noted that brands are stored in minds as emotional predictions rather than visual assets, and he smiled because Spotify has earned the creative liberty to experiment after twenty years of helping users reach their music aspirations. Resources & Links Connect with Will on LinkedIn. Check out the Mindstate Group website. Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I'll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this insightful episode of The Brand Called You, host Ashutosh Garg speaks with Shagorika Heryani, Founder of Athina, speaker, and writer with more than two decades of experience studying the intersections of culture, consumer behavior, and branding across India, the Middle East, and Southeast Asia.Discover how hidden cultural signals shape today's markets, why some products become inevitable, how emotional connections with brands are built, and what it takes for organizations to remain culturally relevant in an increasingly fragmented world.• Why mainstream culture is becoming increasingly decentralized• The rise of regional content, niche communities, and micro-influencers• How social media accelerates cultural shifts—and the risks of algorithmic amplification• The "Roots and Wings" paradox shaping Indian consumers• The ethical responsibilities that come with cultural intelligence• The emerging forces that will define the future of branding and consumer behaviorIn this episode, you'll discover:

Google is officially in real estate.And whether you like it or not, your clients are already using it.In this episode of The MindShare Podcast, David Greenspan shares a real-world experiment that started with a simple Google search and quickly turned into a much bigger conversation about the future of the real estate industry.What happens when Google can:find homesrecommend agentsexplain contractsanswer questionswalk consumers through the buying processAnd perhaps most importantly...What happens when consumers start trusting technology before they ever speak with a real estate professional?David breaks down exactly what he asked Google, the answers it gave, and why this shift should be on every Realtor's radar.This isn't an anti-AI episode.This isn't a fear-based conversation.It's a reality check.The game is changing.Consumers are changing.Technology is changing.And the agents who continue to rely solely on information as their value proposition may find themselves becoming increasingly irrelevant.The future belongs to professionals who can combine technology with trust, relationships, communication, guidance, expertise, and human connection.If you've ever wondered:Will AI replace Realtors?How is Google changing real estate?What role does content play in attracting future clients?Why should someone hire me instead of simply searching online?Then this episode is for you.What You'll LearnHow Google is entering the real estate spaceThe exact prompts David used and Google's responsesWhy information is no longer a competitive advantageHow AI is changing consumer behaviorWhat younger generations expect when buying or selling real estateThe difference between information and interpretationWhy content marketing matters more than everHow Google and AI discover, rank, and recommend agentsWhy reviews, websites, videos, blogs, and authority matterHow to future-proof your real estate businessThe importance of answering the question: "Why You?"Episode Breakdown[00:00] Meet Your Newest CompetitorWhy Google's move into real estate mattersThe shift many agents don't see coming[05:00] The Google ExperimentSearching for homes in Aurora, OntarioProperty recommendationsAgent recommendationsThe question that changed everything[12:00] Do Consumers Even Need an Agent?Google's answerWhy this conversation mattersThe changing role of real estate professionals[18:00] Why "People Will Always Need Realtors" Is the Wrong QuestionThe real question agents should be asking themselvesCompeting against convenience, speed, and technology[27:00] What Google Can Do vs. What Agents Can DoInformationAnalysisResearchNegotiationRepresentationHuman connection[35:00] Content Is Your Digital StorefrontWebsitesBlogsReviewsVideosGoogle Business ProfilesAuthority building[45:00] The Future of Real EstateTechnology adoptionConsumer behavior shiftsWhy human skills become more valuable[52:00] Action StepsDefining your unique value propositionBuilding content around your expertiseCreating visibility onlineBecoming worth findingKey TakeawayConsumers no longer need Realtors for information.They need Realtors for interpretation, judgment, confidence, negotiation, trust, and guidance.The question is no longer:"Why use a Realtor?"The question is:"Why use YOU?"And if you can't answer that clearly, neither can your future clients.

Send us Fan MailWhy People Don't Decide: The Science of Ethical Persuasion with Patrick Van Der BurghtHave you ever presented a great idea, made a compelling offer, or shared a logical argument only to hear... nothing?Many people assume a lack of action means someone said "no." But what if they simply didn't make a decision?In this episode of Imperfect Marketing, Kendra Corman welcomes back persuasion expert Patrick Van Der Burght to explore the science behind how people actually make decisions and why understanding that process can dramatically improve your communication, marketing, sales, leadership, and business results.Patrick is a Founding Member of the Cialdini Institute, a Cialdini Certified Trainer and Coach, business partner of Dr. Robert Cialdini, and author of How to Hear Yes More Often. Drawing on decades of research and real-world experience, he explains why most decisions are made intuitively rather than logically and how businesses can ethically influence outcomes without manipulation.Together, Kendra and Patrick discuss:• The difference between System 1 and System 2 thinking• Why logical arguments alone often fail to persuade• The hidden cost of customer indecision• The Seven Universal Principles of Persuasion• Practical ways to apply persuasion in presentations, marketing, sales, and leadership• How reciprocity, social proof, authority, liking, unity, consistency, and scarcity influence behavior• Why ethical persuasion builds long-term trust and loyalty• Common mistakes businesses make when trying to influence decisions• How to communicate value without sounding pushy• The dangers of manufactured scarcity and misleading marketing tacticsOne of the biggest takeaways from this conversation is that influence isn't about convincing people to do something they don't want to do. It's about understanding how people naturally make decisions and communicating in ways that help them confidently move forward when your solution aligns with their needs.Whether you're a business owner, marketer, salesperson, leader, speaker, or entrepreneur, this episode offers practical insights you can start applying immediately.Be sure to listen to Patrick's previous appearance on Imperfect Marketing (Episode 337) for even more examples and strategies from the world of ethical persuasion.Connect with Patrick Van Der BurghtPatrick Van Der Burght is a Founding Member of the Cialdini Institute, Cialdini Certified Trainer and Coach, and author of How to Hear Yes More Often. Since 2000, he has helped organizations and professionals apply the science of ethical persuasion to improve communication, influence, leadership, and business performance.Website: https://ethicalpersuasion.com.au/LinkedIn: https://www.linkedin.com/in/patrick-van-der-burght/Youtube: https://www.youtube.com/@ethicalpersuasionFor more marketing insights, business strategies, and expert interviews, subscribe to Imperfect Marketing and never miss an episode.#Persuasion #Marketing #BusinessGrowth #Leadership #Sales #Communication #Influence #Entrepreneurship #CustomerPsychology #MarketingStrategy Looking to leverage AI? Want better results? Want to think about what you want to leverage?Check and see how I am using it for FREE on YouTube. From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain. Watch here

Recorded live at SocialWest 2026 in Calgary, Charlie Grinnell, co-CEO of Rightmetric, joins host Lindsay Smith to explore why the data brands have been collecting about themselves is only half the story.Rightmetric helps North America's leading consumer brands harness external digital data across social, search, web, app, and ad spend to uncover what Charlie calls outsights: intelligence derived from how people actually behave online rather than what they say in a survey or focus group.Charlie breaks down why traditional segmentation falls short, how AI has turbocharged the ability to count and interpret behavioral signals at scale, and what it looks like when a brand finally sees the full picture of their audience rather than the one they assumed was there.Because there's a big difference between what people say they do and what they actually do.Edited and produced by Takt.

Today's episode includes a discussion on creative ways the younger generation is making home ownership a reality. Plus, Robbie interviews Provident Bank's Bruno Viscariello on how rate lock-in, changing consumer behavior, and rising ownership costs are reshaping housing demand, affordability, and lender value propositions. And we close with a look at how recent changes to conventional underwriting have increased the issuance of lower-FICO mortgages.Thank you to Truework, a Checkr Company, the one verification solution to replace in-house waterfalls. Verify any borrower with a VOIE solution that automates the entire process to quickly deliver the most accurate and complete reports with broad GSE coverage.The Chrisman Commentary is your go-to daily mortgage news podcast, where industry insights meet expert analysis. Hosted by Robbie Chrisman, this podcast delivers the latest updates on mortgage rates, capital markets, and the forces shaping the housing finance landscape. Whether you're a seasoned professional or just looking to stay informed, you'll get clear, concise breakdowns of market trends and economic shifts that impact the mortgage world.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob examine why advertising consistently underperforms with consumers over 60 and find the answer has less to do with older brains and more to do with where marketers are pointing their media budgets. Topics covered: [00:02:00] "Differences in Advertising Effectiveness Across Age Groups[00:03:00] How researchers measured mental availability across 1,500 [00:04:00] The associative penetration gap between age groups[00:07:00] How the purchase funnel narrows sharply at 60-plus[00:08:00] Why newer product categories widen the confidence gap[00:10:00] Three practical takeaways for reaching older audiences To learn more, visit marketingarchitects.com/podcast Resources:  Mecredy, P., Stocchi, L., & Feetham, P. (2025). Differences in advertising's effectiveness across age groups. International Journal of Advertising, 44(2), 235–262. https://doi.org/10.1080/02650487.2024.2370678 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit's communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online. For more on what's moving the industry, head to The Current: https://www.thecurrent.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Subscribe to DTC Newsletter - https://dtcnews.link/signupThis episode, Kemberly Gong, VP of Marketing at Contentful, joins Eric to walk through what some marketing leaders are calling “The Great Content Collapse”, and what marketers can actually do about it.The setup: 60% of Google searches now result in zero click-through, and replaced by GenAI models like AI overviews. LLMs already account for 5% of traffic and climbing. Marketing budgets are flat or shrinking. Companies are flooding consumers with AI slop to hit KPIs. And consumers can smell it. 50% lose trust in a brand when they think the content was written by AI.Explore Contentful: https://www.contentful.com/?utm_source=dtc&utm_medium=podcast&utm_campaign=fy27-q2-global-tl_awareness&utm_content=gcc What you'll learn:What is the "great content collapse" and why traditional content strategy is breakingAEO vs SEO: where they overlap and where they divergeWhy agentic agents prefer structured, query-aligned content with third-party validationHow buyer behavior is changing and what marketing teams can do to stay aheadWhere brands over-rely on AI and how to keep the human voiceThe 30-day content audit for the agentic webThe Pets Deli case: 50% conversion lift from one personalization changeThe Ruggable BFCM case: 7x CTR and 25% conversion lift from personalized hero banners + homepagesHow Bossard scaled its content across 18 languages and 38 countries with AI workflows using personalization softwareWhat On Running does to drive 40% of sales onlinePlus: Kemberly Gong's 30-day content audit checklist for the agentic web.Timestamps:00:00 The Great Content Collapse05:38 AEO vs SEO Explained10:08 Why Personalization Wins in 202613:27 Where AI Actually Helps Marketing Teams22:23 Building Brand Trust Across ChannelsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Every retail purchase was a personal decision. Motivators? Unlike prior decades, a used buyer can easily search the globe for their ideal car. What drove us to some of our decisions. Ford, Toyota, Pontiac, Tesla, Cadillac?

Jim McTague reports on consumer behavior at a Costco in Lancaster County, Pennsylvania, following Memorial Dayweekend. He observes that despite a significant drop in gas prices, the store remained unusually empty. McTaguesuggests that shoppers are becoming increasingly budget-conscious and picky, intentionally reducing their consumption costs even as the holiday rush subsides.1945 PENNSYLVANIA

On today's sponsored episode, Editor in Chief Sarah Wheeler talks with Jonathan Scarpati, chief production officer at Finance of America, about the shift in consumer behavior that has homeowners staying in their homes longer — and what that means for lenders. The HousingWire Daily podcast brings the full picture of the most compelling stories in the housing market reported across HousingWire. Each morning, listen to editor in chief Sarah Wheeler talk to leading industry voices and get a deeper look behind the scenes of the top mortgage and real estate.

The Weather Company's Dani Feore joins The Big Impression to discuss the neuroscience behind weather-driven marketing, why consumer mindsets shift with changing conditions and how brands are using those insights to boost performance. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Takeaways 59% of coffee drinkers changed at least one coffee buying behavior. Overall daily coffee consumption remains steady at 66%. Specialty coffee consumption increased from 55% to 58%. Daily use of espresso machines at home increased from 10% to 13%. Convenience often outweighs quality in coffee preparation. 29% reported their financial situation worsened over the last six months. 37% of Americans are dining out less frequently. Diners are looking to spend less money when eating out. Coffee drinkers are reducing purchases from cafes and restaurants. Coffee roasters can adapt to changing consumer preferences.     Part of The Covoya Coffee Podcasting Network TAKE OUR LISTENER SURVEY Visit and Explore Covoya!

Follow the Roundtable:Colonial Barbell ClubCarp's GymSweat Shop DadThe Farr OutpostBasement Gym DadChapters00:00 Introduction to the Home Gym Roundtable02:37 Nerdy Home Gym Stories12:41 Biggest Home Gym Mistakes22:05 Exciting New Equipment Teasers25:40 Emerging Collaborations in Fitness Equipment27:59 Anticipating New Innovations in Home Gym Equipment30:34 The Evolution of Home Gym Trends32:50 Personal Training from Home: Insights and Experiences43:54 Future Players in the Home Gym Market49:14 The Value of Acquisitions in Business52:09 Innovation vs. Competition in Fitness Equipment55:43 The Evolution of Fitness Brands58:47 Market Trends and Consumer Behavior in Fitness

Researchers and analysts are beginning to ask whether two powerful forces are quietly reshaping how and why people eat: the rise of GLP-1 medications and the constant churn of food trends. What happens when drugs like Ozempic don't just reduce appetite but change how the body processes food, forcing users to rethink nutrition to avoid side effects and maintain balance? Could that shift create new demands the food industry is already preparing to meet? And at the same time, why do consumers continue to chase new diets, ingredients, and health claims month after month? What is driving this persistent search for the next solution, even as advice keeps changing? We examine whether these developments are connected, how pharmaceutical intervention may be accelerating longer-term shifts in food culture, and what it reveals about the forces shaping modern eating habits. Sylvain Charlebois, professor at Dalhousie University and director of its Agri-Food Analytics Lab, and Samantha King, professor and director of the School of Kinesiology and Health Studies at Queen's University, discuss nutrition, behaviour, and the emerging questions at the intersection of medicine, markets, and consumer choice.See omnystudio.com/listener for privacy information.

Telling people not to listen drove three times more podcast listeners than telling them why they should. That's behavioral science at work, and most marketers are barely scratching the surface of it.This week, Elena, Angela, and Rob are joined by Phill Agnew, host of "Nudge," the UK's number one marketing podcast. Phill breaks down the hidden psychology that shapes how consumers think and buy, from why visible effort makes your brand more valuable to how scarcity can be applied in ways that go far beyond a "limited time offer." You'll walk away with principles you can apply immediately... and a few that might change how you think about advertising altogether.Topics covered:•    [03:00] The labor illusion: why showing your work increases perceived value•    [05:00] What System 1 vs. System 2 thinking means for marketers•    [12:00] Costly signaling and why TV advertising commands trust•    [17:00] The mere exposure effect•    [24:00] Distinctiveness vs. differentiation and how to stand out•    [33:00] Scarcity done right: the KFC Australia example.•    [40:00] The Pratfall Effect and why admitting weakness builds brand likability.To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.Resources:Buell, R. W., & Norton, M. I. (2011). The labor illusion: How operational transparency increases perceived value. Management Science, 57(9), 1564–1579. https://doi.org/10.1287/mnsc.1110.1376 2018 The Choice Factory Book: https://www.richardshotton.com/the-choice-factory Behavioral Business Book by Richard Chataway: https://www.amazon.com/Behaviour-Business-behavioural-science-business/dp/0857197347 Phill Agnew's LinkedIn: https://www.linkedin.com/in/phill-agnew/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

This week on CMO Confidential, we're revisiting our conversation with Tom Goodwin from August of 2025 - this is one of our favorites with topics just as relevant to marketers today. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: -An unhealthy focus on the speed of measurement and short-term results-Marketers having a "feeling of vulnerability" if they haven't heard of new tech-The fact that many of the hyped direct-to-consumer brands like Casper and Ridge Wallets aren't actually doing that well Tune in to hear the underestimated impact of "beauty" and a story about being locked out of a self-driving car. This episode is sponsored by Typeface - the agentic AI marketing platform that turns one idea into thousands of on-brand assets. Learn more: typeface.ai/cmoSubscribe for weekly episodes featuring world-class marketing leaders, board members, and C-Suite executives. ⏱️ Chapters00:00 – Intro: Meet Tom Goodwin02:28 – Would 1950s Marketers Beat Today's CMOs?05:41 – Is Marketing Actually More Complex Today?09:15 – Fundamentals vs Growth Hacking & Performance Tactics11:05 – DTC vs Traditional Brands: What Actually Works15:13 – Short-Term Metrics, AI Hype & Tech Overload28:36 – Dark Social, Hidden Influence & What Data Misses34:21 – Predictions, AI Reality & The Power of Simplicity #MarketingStrategy, #CMOConfidential, #TomGoodwin, #BrandMarketing, #DigitalMarketing, #PerformanceMarketing, #MarketingFundamentals, #GrowthMarketing, #Advertising, #MarketingTrends, #AIinMarketing, #FutureOfMarketing, #CreativeStrategy, #CannesLions, #AdTech, #BrandBuilding, #ConsumerBehavior, #DirectToConsumer, #MarketingLeadership, #MarketingInsightsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Consumer sentiment remains weak, but spending stays resilient. Joe Schmitz highlights strength at Starbucks (SBUX), The Walt Disney Company (DIS), and Home Depot (HD), while noting a shift toward more defensive financial planning and retirement strategies.======== Schwab Network ========Empowering every investor and trader, every market day.Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Amazon, Walmart, and Costco aren't just winning—they're pulling away. In episode 301, Steve Dennis and Michael LeBlanc dig into what Steve calls "Retail's Great Concentration": the accelerating shift of sales, traffic, and profit toward a small group of super-scalers. Fresh data shows just six retailers now capturing a disproportionate share of industry growth—and the structural forces behind it, from fulfillment economics to consumer migration toward convenience and value, aren't slowing down. The conversation revisits two of Steve's core frameworks—Death in the Middle and the bifurcation between value/convenience and premium/specialty—and traces how the Great Concentration is the logical next chapter. Central to the discussion is the distinction between buying and shopping: buying is about efficiency, price, and speed; shopping is about inspiration, discovery, and emotional engagement. For mid-market retailers, that distinction is existential. If you can't out-Amazon Amazon, where do you actually create differentiated value? Steve also addresses AI—useful, even transformational, but not a substitute for the human side of retail: experience, service, and genuine connection. In the news: Tapestry delivers strong earnings, with Coach standing out on the strength of sharp customer insights and disciplined brand execution. Warby Parker shows continued profitable growth and store expansion, though slowing momentum raises questions about discretionary spending. Then comes the year's most head-scratching retail story: GameStop's bid for eBay. Steve dissects the financial logic—or conspicuous lack thereof. The hosts also examine Saks Global's restructuring and debate whether the luxury retailer has a credible path to relevance post-bankruptcy. Finally, on the radar: soft travel demand around the 2026 FIFA World Cup and what it may mean for hospitality, tourism, and local retail—plus the return of dynamic pricing, and yes, world peace. Join us at the CommerceNext Growth Show in New York June 23rd and 24th with this exclusive discount code for 10% off general admission tickets and FREE retail tickets: Your code is "REMARKABLE" . See you in the Big Apple! About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling author of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is a senior retail advisor, keynote speaker and media entrepreneur. Michael has delivered keynotes, hosted fire-side discussions hosted senior retail executive on-stage in 1:1 interviews worldwide. Michael produces and hosts a network of leading retail trade podcasts, including The Remarkable Retail Podcast, The Voice of Retail The Food Professor, The FEED powered by Loblaw and the Global eCommerce Leaders podcast. He has been recognized by the NRF as a global Top Retail Voice for 2025 and 2025 and continues to be a ReThink Retail Top Retail Expert for the fifth year in a row.

Rafael (Head of Innovation, iFood) and Daniel (Data and AI Manager, iFood) pull back the curtain on ILO-Agent — iFood's conversational AI ordering system built for 200 million users across Latin America. Recorded live at AI House Amsterdam, this conversation goes deep into the engineering and product decisions behind building recommendation systems and agentic AI, and why the speed of your AI's response might actually be destroying user trust.The Latency Goldilocks Zone Explained // MLOps Podcast #376 with iFood's Rafael Borger (Head of Innovation) and Daniel Wolbert (Data and AI Manager)

Key  topics Resurgence of malls and entertainment concepts Grocery store evolution and value shopping Impact of AI and PropTech on retail real estate Consumer behavior shifts and proximity effects Revitalization strategies for dead malls Luxury retail trends and customer focus The role of pop-ups and short-term leases Global retail insights from China and Mexico   Chapters 00:00 Introduction and Passion for Retail 02:57 The Evolution of Entertainment in Retail 05:36 Changing Consumer Relationships with Malls 08:18 The Grocery Landscape Transformation 10:46 The Rise of Discount Retailers 13:23 The Future of Drugstores 16:19 Department Stores: A Dying Concept? 18:52 Experiential Retail and Consumer Engagement 21:32 Emerging Retail Concepts and Trends 26:17 The Rise of Luckin Coffee 29:48 Consumer Expectations and Product Innovation 30:30 The Mall Experience in China 31:37 Food and Beverage Trends in Malls 33:13 Healthcare in Retail Spaces 33:57 The State of Luxury Retail 36:00 The Lightning Round Begins 42:44 Misconceptions in Retail Real Estate 44:29 Future Cities and Retail Opportunities 45:57 Pop-Ups: The Future of Retail Leasing

In this episode of the Hort Culture Podcast, hosts Brett, Alexis, Jessica, and Ray are joined by returning guest Savannah Columbia to discuss her master's thesis research on specialty cut flower workshops, consumer behavior, and the rising "experience economy" within agritourism. Savannah framing her study around the concepts of search, experience, and credence goods, explains that hands-on agritourism activities—such as floral arrangement, wreath making, seed starting, and flower drying—function as "experience goods" because their quality and value can only be evaluated by consumers after the event takes place. She points out that consumer interest in these interactive farm experiences has risen sharply since COVID-19, aligning with massive growth in the cut flower industry; national census data shows a 60% increase in farms reporting cut flower sales, and Kentucky's own cut flower directory expanded exponentially from 35 growers in 2020 to roughly 159 by 2026.To better understand what drives this market, Savannah conducted a three-part survey tracking consumer experiences before the workshop, immediately following the event, and four weeks post-experience across nine flower growers in Kentucky and North Carolina. Her research maps out "pre-decision variables" like price, location, demographics, and travel distance alongside long-term consumer relationships. The hosts reflect on how these findings mirror their own real-life behaviors, discussing how modern consumers often prioritize purchasing memorable experiences or experience-based gifts over physical items, concluding that these workshops serve as a vital tool for farmers looking to establish a high consumer lifetime value.FLORAL ENCOUNTERS: EXAMINING THE ROLE OF EXPERIENCE GOODS AND PROMOTERS IN SPECIALTY CUT FLOWER WORKSHOPSCenter for Crop Diversification University of Kentucky Cooperative Extension ServiceQuestions/Comments/Feedback/Suggestions for Topics: hortculturepodcast@gmail.comCheck us out on Instagram!

Recorded live from the stage at the SIAL Innovation Show in Montreal, this special episode of The Voice of Retail dives headfirst into one of the most disruptive forces reshaping commerce: artificial intelligence and its growing influence on how consumers discover, evaluate, and purchase food and grocery products. Michael welcomes Guillaume Mathieu, Co-Founder and Partner at Montreal's ilot, a strategic consultancy helping brands and retailers navigate growth, innovation, and consumer behaviour in Quebec and beyond. Guillaume also serves as Editor-in-Chief of Boillon, a leading B2B media platform for Quebec's agri-food sector, and is himself a podcaster in the brand and food space. Together, they unpack new consumer research revealing a fascinating contradiction: while consumers—especially younger shoppers—are rapidly embracing AI tools in everyday life, many remain hesitant when AI intersects with food. Why? Because food is deeply emotional, personal, and tied to authenticity. Guillaume shares proprietary insights showing that consumers are comfortable with “invisible AI,” such as asking ChatGPT for recipes or meal ideas, but become significantly more skeptical when AI becomes physically visible—whether that's robotic baristas, automated cooking systems, or AI-driven food preparation. The conversation explores how search behaviour is rapidly evolving from short keywords to highly contextual prompts. Consumers are no longer searching “pasta sauce”—they're asking for “a locally made tomato sauce perfect for a Mother's Day dinner.” That shift is creating enormous opportunities for smaller brands to compete against larger incumbents by winning on relevance, storytelling, authenticity, reviews, and discoverability across platforms like Reddit, websites, and emerging generative engines. Michael and Guillaume also examine the rise of Generative Engine Optimization (GEO), the next evolution of SEO, and why brands must rethink their digital content strategy immediately. Product pages, recipes, reviews, seasonal content, and contextual storytelling may soon become critical assets in getting surfaced by platforms like OpenAI's ChatGPT, Google Gemini, and other AI-powered recommendation engines. On the retail side, the discussion turns to smart appliances, AI-powered grocery ecosystems, and the possibility that refrigerators themselves could become the next e-commerce channel. As technology companies, delivery platforms, and retailers compete for ownership of consumer relationships, this episode offers essential strategic insight for grocers, food brands, marketers, and retail executives.   https://ilotetcie.com/ Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fifth year in a row, the National Retail Federation has designated Michael as on their Top Retail Voices for 2025 and 2026. Thinkers 360 has named him on of the Top 50 global thought leaders in retail. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

In this episode of Direct Approach, Rick Redford. President of LivePURE discusses direct selling growth and how consumer behavior is reshaping the industry. From hybrid business models and customer acquisition to e-commerce and social selling trends, this conversation explores how companies can adapt and build sustainable growth.

Immersive experience designer and strategist Adipat Virdi joins host KJ to challenge the tech-first mindset that's dominated industries from entertainment to healthcare. Drawing on his work with Meta, the BBC, NASA, and Charlotte Tilbury, Adipat introduces his Empathy Engine Framework, a set of principles designed to close the gap between brands and audiences by putting human connection, meaning, and agency at the center of every experience. From redesigning how the BBC covered the Syrian refugee crisis to transforming how Nike sells sneakers, he makes a compelling case that without the "why," all the fancy technology is just expensive noise. Four Key Takeaways: [3:52] Technology is a veneer, not a foundation - Industries keep layering new tech onto old frameworks without asking why. As Adipat puts it: "Just because we can doesn't mean we should." Real innovation starts with understanding the human condition you're trying to shape or evolve. [8:50] The shift from buying to belonging - New generations don't want to be passive consumers. They want to be co-creators and collaborators. Brands that recognize this shift and build participatory experiences will win; those that don't will be ignored. [17:57]The Empathy Engine Framework in action - Adipat's framework rests on three core principles: audience protagonism (placing people inside the experience with moral complexity), ethical friction (making the story personally matter), and embodiment (creating choices that force meaningful self-reflection). Applied to a BBC project on Syrian refugees, the right thematic question drove a massive increase in engagement. [36:35] The Five Whys unlock the gold - Rooted in engineering but applicable everywhere, the Five Whys exercise gets to the root of any disconnect. Adipat's insight: it's not just the final answer that matters it’s "the discussion that comes out while they are realizing what the five why responses are, that's where the gold is." Quote of the Show (8:50):"It's now less about buying and more about belonging." — Adipat Virdi Join our Anti-PR newsletter where we’re keeping a watchful and clever eye on PR trends, PR fails, and interesting news in tech so you don't have to. You're welcome. Want PR that actually matters? Get 30 minutes of expert advice in a fast-paced, zero-nonsense session from Karla Jo Helms, a veteran Crisis PR and Anti-PR Strategist who knows how to tell your story in the best possible light and get the exposure you need to disrupt your industry. Click here to book your call: https://info.jotopr.com/free-anti-pr-eval Ways to connect with Adipat Virdi:LinkedIn: https://www.linkedin.com/in/adipatvirdiCompany Website: adipatvirdi.comBook Adipat: https://www.a-speakers.com/speakers/adipat-virdi How to get more Disruption/Interruption: Amazon Music - https://music.amazon.com/podcasts/eccda84d-4d5b-4c52-ba54-7fd8af3cbe87/disruption-interruptionApple Podcast - https://podcasts.apple.com/us/podcast/disruption-interruption/id1581985755Spotify - https://open.spotify.com/show/6yGSwcSp8J354awJkCmJlDSee omnystudio.com/listener for privacy information.

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3546: Louis Chew explores how the “Diderot Effect” quietly traps us in cycles of consumption, revealing how our purchases often stem from a deeper desire for status rather than true fulfillment. By unpacking the psychology behind signaling and social comparison, he shows why chasing possessions can leave us empty. The real opportunity lies in redirecting that drive toward pursuits that build genuine value, not just appearances. Read along with the original article(s) here: https://nosidebar.com/pursuit-of-status/ Quotes to ponder: "The greatest reward in becoming a millionaire is not the amount of money that you earn. It is the kind of person that you have to become to become a millionaire." "The poor man may take his ease without thinking of appearances, but the rich man is always under a strain" "We can never have enough if we need to have more than our neighbor" Episode references: Spent: Sex, Evolution, and Consumer Behavior: https://www.amazon.com/Spent-Evolution-Consumer-Behavior-Miller/dp/0143117238 Regrets for My Old Dressing Gown: https://en.wikipedia.org/wiki/Regrets_on_Parting_with_My_Old_Dressing_Gown Learn more about your ad choices. Visit megaphone.fm/adchoices

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 3546: Louis Chew explores how the “Diderot Effect” quietly traps us in cycles of consumption, revealing how our purchases often stem from a deeper desire for status rather than true fulfillment. By unpacking the psychology behind signaling and social comparison, he shows why chasing possessions can leave us empty. The real opportunity lies in redirecting that drive toward pursuits that build genuine value, not just appearances. Read along with the original article(s) here: https://nosidebar.com/pursuit-of-status/ Quotes to ponder: "The greatest reward in becoming a millionaire is not the amount of money that you earn. It is the kind of person that you have to become to become a millionaire." "The poor man may take his ease without thinking of appearances, but the rich man is always under a strain" "We can never have enough if we need to have more than our neighbor" Episode references: Spent: Sex, Evolution, and Consumer Behavior: https://www.amazon.com/Spent-Evolution-Consumer-Behavior-Miller/dp/0143117238 Regrets for My Old Dressing Gown: https://en.wikipedia.org/wiki/Regrets_on_Parting_with_My_Old_Dressing_Gown Learn more about your ad choices. Visit megaphone.fm/adchoices

Viewpoints Explained: Why Restaurants Are Doing Less On Purpose We look at why sprawling menus are becoming harder for restaurants to sustain. Limiting options is helping kitchens stay predictable, reduce waste and keep service from breaking down during busy hours. Host: Ebony McMorris Producer: Amirah Zaveri   Linktr.ee | Apple Podcasts | YouTube | SpotifyFacebook: @ViewpointsOnlineX: @viewpointsradioInstagram: @viewpointsradioFull ArchiveContact UsAffiliates & National Syndication Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We know when Walmart or Dollar General are doing well, those are not good signs for the health of the consumer economy, particularly when it's higher income shoppers suddenly appearing in bigger numbers. But when that hard hit traffic starts spilling over to the local pawn shops, it's a whole other level. Canaries and coalmines. Here's the thing. We're not only seeing that happen, the data backs this up, including a whole bunch which released earlier today.Eurodollar University's Money & Macro Analysis-----------------------------------------------What is a Eurodollar University membership? It's where understanding the monetary world isn't a mystery—it's a method. If you're serious about your financial education and want clarity in a world of volatility and massive uncertainty, you're in the right place. Ready to explore? Master monetary systems – past and future - with structure, clarity, and confidence. Visit https://eurodollar.university/membership-------------------------------------------------Pawn shop economyhttps://www.msn.com/en-us/money/topstocks/pawn-shops-are-seeing-something-the-stock-market-isn-t-and-it-has-economists-concerned/vi-AA21Rt7fPowell Press Conference Transcript and Videohttps://www.federalreserve.gov/live-broadcast.htmhttps://www.eurodollar.universityTwitter: https://twitter.com/JeffSnider_EDU

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob dig into how branding strategy shapes consumer buying behavior and why the strategy you choose matters less than how consistently you execute it. Topics covered:[01:20] "Impact of Branding Strategy on Consumer Buying Behavior"[02:50] Why branding does the heavy lifting for fast-moving consumer goods[03:15] Four branding strategies: corporate, multi-brand, sub-brand and mono[05:20] When a house of brands beats a branded house[07:00] Commitment over perfection: why execution determines brand powerTo learn more, visit marketingarchitects.com/podcast Resources: Singh, Balgopal (2013), “Impact of Branding Strategy on Consumer Buying Behavior.”Research Journal of Arts, Management & Social Sciences, March 2013 Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

There's between $4.5 and $8.6 billion in untapped demand sitting in produce right now—and most of it comes down to execution. Live from Viva Fresh 2026, we sit down with Richard Kottmeyer and Sabrina DeLay of FutureBridge to break down what's actually driving consumer behavior—and where the industry is missing. This conversation dives into the Consumomics framework (PECA-V), a behavioral model that maps how consumers make decisions and how demand can be engineered more effectively. We cover: Where latent demand in produce is being lost Why traditional promotions fall short The role of convenience, trust, and habit in driving purchases How retailers and suppliers can rethink merchandising to unlock growth The full white paper referenced in this episode is available through FutureBridge and Viva Fresh.

Key  topics Bitcoin rewards and their impact on consumer savings The evolution of financial services with crypto The role of Bitcoin in global financial inclusion   Chapters 00:00 The Philosophy of Technology and Consumer Empowerment 02:00 Inefficiencies in the Financial System 05:36 Financial Literacy and Consumer Behavior 07:57 Regulatory Frameworks: Traditional vs. Crypto 12:39 The Impact of Bitcoin on Banking 16:07 The Future of Rewards Programs 18:44 Consumer Behavior in a K-Shaped Economy 22:44 Elevating the Bottom of the Hourglass 27:25 Reflections on the Evolution of Fold 29:35 Lightning Round: Quick Insights

Consumer habits are shifting fast, and the pressure on grocery retailers to keep up has never been greater. On the latest RETHINK Retail Podcast, R.J. Hottovy of Placer.ai and Aidan Mittra, Co-founder of OrderGrid, discuss the state of the industry and how retailers can adapt to modern demands. THE KEY TAKEAWAYS: - Shoppers are more fluid than ever: Consumers are moving freely across in-store, pickup, and delivery channels based on convenience. Consistent execution across every touchpoint is now critical. - Retail routines are expanding: Macroeconomic pressure is driving shoppers to spread spending across discounters, club stores, and convenience retailers rather than relying on a single grocery brand. - Back-end operations are the differentiator: Heavy investment in front-end digital experiences means little without reliable inventory accuracy and quality behind the scenes. - AI in grocery is finding its footing: Current applications are largely front-end focused, but the foundation being built today will determine how effectively retailers can deploy AI operationally in the future. Winning in modern grocery retail starts not with the customer-facing experience, but with the operational infrastructure powering it.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore what happens when a brand disappears, and which competitors stand to gain the most when a brand gets permanently pulled from the market. Topics covered:[01:45] "Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion"[02:20] Why brands get deleted and how often it happens[04:00] Who actually benefits when a brand disappears?[05:30] The highest-return move competitors can make[07:10] When raising prices backfires[08:20] What manufacturers should stress-test before deleting a brandTo learn more, visit marketingarchitects.com/podcast Resources: Keller, Kristopher O., and Harald J. van Heerde (2026), "Filling the Void: How Competing Brands Can Capitalize on a Brand Deletion." Working paper, University of North Carolina at Chapel Hill and University of New South Wales. Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

"We are a beauty store, and I think there's a tremendous impact that beauty products can have on someone's self-confidence and the way they feel about themselves that day. If we can put a smile on someone's face when they walk in our door, that's incredibly rewarding to me." —Annie Jackson   Clean beauty sounds good, but the labels are confusing and the claims are louder than the truth. We are surrounded by products that promise results without telling us what is inside. The real issue is not access, it is clarity. Annie Jackson, co-founder of Credo Beauty, shares how her journey from legacy beauty brands to building a clean beauty standard reshaped how products are made, vetted, and trusted. Press play to rethink what goes on our skin and why it matters: • Clean beauty standards and ingredient transparency • How to spot harmful chemicals in skincare • Why sustainability starts with packaging and sourcing • The rise of conscious consumers and Gen Z expectations • The challenge of building ethical beauty brands • What "better for you" really means in beauty Meet Annie: Annie Jackson is Co-Founder & CEO of Credo Beauty, a leading clean-beauty retailer she helped launch to bring high-performance, sustainably minded indie brands into mainstream retail. A beauty industry veteran, she began her career at Estée Lauder and was a founding team member at Sephora, experiences that shaped Credo's mission to prioritize ingredient transparency, safer formulations and sustainable packaging.  Under her leadership Credo has grown from a single Fillmore Street store to a national footprint, curating roughly 130 brands (the majority women-founded) and stewarding a rigorous Clean Standard and sustainability guidelines.  Annie is known for marrying retail expertise with a science-driven approach to product vetting and for championing accessibility and accountability in beauty. Website: https://credobeauty.com/ LinkedIn: https://www.linkedin.com/in/anniejacksoncredo Instagram: https://www.instagram.com/credobeauty Facebook: https://www.facebook.com/beautycredo X: https://x.com/credobeauty YouTube: https://m.youtube.com/@CredoBeauty TikTok: https://www.tiktok.com/@credo.beauty Connect with NextGen Purpose: Website: https://www.nextgenpurpose.com/  Instagram: https://www.instagram.com/nextgenpurpose/  YouTube: https:https://www.youtube.com/channel/UCQOfFBz8JSr6yIbH7p5Z-Gg Linkedin: https://www.linkedin.com/company/nextgenchef/ Facebook: https://www.facebook.com/NextGenPurpose1   Episode Highlights: 03:18 Credo's Criteria for Brand Selection 05:33 The Role of GenZ in Driving Sustainability 12:29 Impact on Consumer Behavior 13:21 The Evolution of Credo's Clean Standard 15:46 Customer Stories and Personal Impact 17:27 Credo's Expansion Plan

Send us Fan MailIn this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world's most successful brands and how to apply those principles in marketing and PR. Meet our guest:Our guest this episode is Richard Shotton, founder of Astroten. Richard is a behavioral scientist and best-selling author of “The Choice Factory,” “The Illusion of Choice,” and “Hacking the Human Mind.” He specializes in applying behavioral science to marketing and works with global brands to solve real-world challenges.Five things you'll learn from this episode:1. Why what people say influences them vs. what actually drives behavior2. How “effort storytelling” can increase perceived product value3. Why simplicity in messaging increases perceived intelligence and trust4. How timing and “fresh start” moments influence behavior change5. Why social proof remains one of the strongest drivers of decision-making Quotables“Behavioral science is what people say influences them and what actually influences them. They are wildly different.” — Richard Shotton“If you ever need someone to make a really big change in their life, don't target them randomly.” — Richard Shotton“The more effort that goes into something, the better it is. People have got that as a rule of thumb in their head. And the interesting thing is, the rule of thumb takes on a life of its own.” — Richard Shotton“If you want to convey strong brand values, the argument from Oppenheimer is to speak in a simple, clear way.” — Richard Shotton“The simplest answer is usually the best answer. If it's focused on one thing, it's clear, easy to digest.” — Jason MuddIf you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through Buy Me a Coffee or by leaving us a quick podcast review.More About Richard ShottonRichard Shotton is a behavioral scientist and founder of Astroten. He is a best-selling author of three books, including “The Choice Factory” and “The Illusion of Choice.” His latest book, “Hacking the Human Mind,” explores the behavioral science underpinning the success of 17 leading brands. He specializes in applying behavioral science to marketing, helping brands like Google solve real-world challenges through consultancy, copywriting, and training.Guest's contact info and resources:@rshotton on XRichard Shotton on LinkedInAstroten's websiteConsumer Behavior Lab website”Hacking the Human Mind” bookAdditional Resources:Earned authority + emotional resonance = brand winsSupport the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America's Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

In this episode of The Negotiation, host Todd Embley welcomes Dr. Nici Sweaney, founder of AI Her Way and one of the most compelling voices on ethical AI adoption, gender equity in technology, and responsible AI systems.Nici has an extraordinary background. She started in butterfly ecology, spent 17 years as a quantitative scientist in academia, and has worked with the United Nations, World Bank, WWF, Hewlett-Packard, and Salesforce. Named one of Microsoft's Top 10 Trailblazing Entrepreneurs in AI, she's now helping organizations across over 20 industries adopt AI in ways that drive efficiency while maintaining ethical standards.This conversation explores how AI is fundamentally reshaping consumer behavior and brand discovery. Nici breaks down what AI means for marketing strategy, how brands should be thinking about the funnel differently, and where the biggest operational transformations are happening inside consumer businesses.The discussion also tackles critical equity and representation questions. Nici explains why it matters who builds AI systems, how different global models shape what consumers are exposed to, and the practical implications of bias in training data for brands using AI in customer-facing applications.Finally, Nici shares systems-level thinking on AI adoption. She walks through how leadership teams should be approaching this strategically, why governance and ethics need to be built in from the start, and where overwhelmed organizations should begin.This is essential listening for anyone leading AI adoption, building consumer brands, or trying to understand how AI is changing the way people discover, evaluate, and buy products.Discussion Points·       Nici's journey from butterfly ecology to quantitative science to founding AI Her Way·       What AI Her Way does and who it serves across 20+ industries·       How AI is reshaping consumer behavior, brand discovery, and purchasing decisions·       Marketing transformation: rethinking the funnel, channels, and content creation in an AI-driven world·       Operational impact: where consumer brands are seeing the biggest AI-driven transformations·       Why equity and representation in AI matter for consumer-facing applications·       How different global models (Western vs Chinese vs others) shape what consumers see·       Practical implications of bias in AI training data for brands·       Systems-level thinking: how leadership teams should approach AI adoption strategically·       Building governance and ethical frameworks from the start, not as an afterthought·       Where overwhelmed organizations should start with AI adoption·       Closing the AI gender gap and why women need to help shape AI's future·       Big shifts coming in AI over the next 2-5 years for consumer behavior and brand marketing·       Key takeaway for business leaders and marketers on AI

Get the full Salon Consumer Behavior Report HERE!In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown share highlights from Hunter's 2026 Salon Consumer Behavior Survey, and this year's results are different. Instead of surveying general salon-goers, Hunter went straight to the clients of his Mastermind members, all stylists earning $100K or more, to find out exactly what high-paying clients expect, what keeps them loyal, and what makes them leave. This episode is for independent stylists who are already doing well and want to keep growing without guessing at what their ideal clients actually want.Hunter walks through three key findings from the survey and what each one means for how you show up in your business. You will also hear how to get the full report, including the complete results and tools to help you apply them.Key Takeaways:

Eddie Yoon explains why U.S. consumers continue to spend even as disposable income falls and financial pressure builds. He discusses how rising fuel and housing costs are reshaping discretionary categories, with companies like Costco (COST) and Anheuser‑Busch (BUD) adapting through loyalty strategies, innovation, and M&A. The shift highlights how legacy brands must evolve as consumer behavior and budget priorities change.======== Schwab Network ========Empowering every investor and trader, every market day.Options involve risks and are not suitable for all investors. Before trading, read the Options Disclosure Document. http://bit.ly/2v9tH6DSubscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/About Schwab Network - https://schwabnetwork.com/about

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore when brands should evolve their messaging versus refreshing their creative execution, and why the right answer depends entirely on how old your brand is.Topics covered: [01:00] "Should You Change Your Ad Messaging or Execution? It Depends On Brand Age[02:00] Message versus execution: what's the difference?[04:00] Why younger brands benefit from changing their message[05:00] Why mature brands should protect their core positioning[06:00] The formula for older brands: keep the promise, change the packagingTo learn more, visit marketingarchitects.com/podcastResources: Pauwels, K., Sud, B., Fisher, R., & Antia, K. (2022). Should you change your ad messaging or execution? It depends on brand age. Applied Marketing Analytics, 8(1), 43–54.Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.  

Send a textIn this episode of Skin Anarchy, Dr. Ekta Yadav sits down with Elana Drell Szyfer, president of Cosmetic Executive Women (CEW) and one of the most influential leaders in the global beauty industry. With more than three decades of experience spanning companies like Chanel, L'Oréal, Avon, Estée Lauder, and RéVive, Elana offers a rare behind-the-scenes look at how careers in beauty evolve—and what it takes to navigate an industry that constantly reinvents itself.Elana's path into beauty was anything but conventional. Originally a history major who imagined a future in nonprofit arts philanthropy, her first role at the Juilliard School focused on connecting donors with scholarship recipients. A shift toward business studies eventually led her into the beauty world through a position at Chanel's family office. Determined to move closer to the operating side of the industry, she studied trade publications, reached out to industry leaders directly, and ultimately landed at L'Oréal—where her career in beauty truly began.Over the next two decades, Elana built a foundation in marketing leadership across some of the industry's largest brands. Later, she transitioned into the entrepreneurial side of beauty, leading privately backed companies and guiding brands through transformation, acquisition, and growth—including her tenure as CEO of RéVive. Along the way, she witnessed firsthand how dramatically the beauty landscape has evolved, from traditional advertising and retail counters to today's fragmented world of social media, influencer discovery, and science-driven storytelling.As she steps into her new role at CEW, Elana reflects on leadership, the future of marketing, and the growing need for clarity around industry buzzwords like biotech and longevity.Listen to the full episode to hear Elana Drell Szyfer share lessons from her career and her vision for the future of the beauty industry.Learn more about CEWDon't forget to subscribe to Skin Anarchy on Apple Podcasts, Spotify, or your preferred platform.Reach out to us through email with any questions.Sign up for our newsletter!Shop all our episodes and products mentioned through our ShopMy Shelf!Support the show

When Lauren Gropper noticed the amount of disposable plastics used on film sets, she saw a design opportunity. That reframe built Repurpose into a 15-year-old brand selling compostable products while diverting 727 million pieces of plastic from landfills. For more on Repurpose and show notes click here Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.