Podcasts about consumer behavior

This is a video podcast episode, which you can watch here.TakeawaysData is integral to matching suppliers with retailers.Fit challenges in merchandising are both physical and technological.Retailers are increasingly adopting direct-to-consumer strategies.Physical retail spaces are evolving into showrooms and experience centers.Retail media is shifting toward more personalized and generative approaches.Marketplace strategies allow retailers to experiment with inventory models.Tech-first approaches are essential for modern retail operations.Market uncertainties are driving retailers to explore new categories and suppliers.Collaboration between brands and retailers is becoming more critical for success. Chapters00:00 This Week at Coresight Research: New Reports and Data03:01 The Role of Merchandising in Retail06:05 Understanding Fit: Technology and Product09:10 Challenges in Product Assortment and Profitability12:03 The Blurring Lines Between Retailers and Brands15:09 The Future of Physical Retail Spaces17:52 The Evolution of Retail Media20:54 Marketplace Strategies and Inventory Management23:58 Tech-First Approaches in Retail27:08 Navigating Market Uncertainties29:57 Final Thoughts and Predictions for 2025 Dive further into retail challenges and tech-driven solutions with the recent, in-depth report from Coresight Research and Rithum: Unlocking Success: The Pathway to Profitability for US Brands and Retailers

Struggling airlines grappling with staycations offer insight into consumer behavior. Meanwhile, the government also showed spending on goods (and certain key services) tanked again in May. Even the world's biggest entertainers and their concert tours are suddenly having a hard time. The dreaded pullback keeps getting louder and more confirmed.   Eurodollar University's Money & Macro AnalysisIATA June 2025https://www.iata.org/en/pressroom/2025-releases/2025-06-02-01/Bloomberg Trump Risks US Consumer Discontent With His Tariffs, Poll Showshttps://www.bloomberg.com/news/articles/2025-05-24/trump-risks-us-consumer-discontent-with-his-tariffs-poll-showsBloomberg Concert Ticket Prices Are Falling For the First Time in Yearshttps://www.bloomberg.com/news/newsletters/2025-06-16/concert-ticket-prices-are-falling-for-the-first-time-in-yearshttps://www.eurodollar.universityTwitter: https://twitter.com/JeffSnider_EDU

In this episode of the Experience Strategy Podcast, hosts Aransas Savas, Joe Pine, and Dave Norton discuss a Wall Street Journal article written by Jennifer Williams about retail, focusing on how major brands are intentionally slowing down the shopping experience to enhance customer engagement. They explore the importance of creating meaningful experiences, the lessons learned from Toys R Us, and the need for authenticity in retail strategies. The conversation emphasizes measuring success beyond traditional sales metrics and highlights the future of experience-led brands. Takeaways The longer someone spends in a store, the more likely they are to convert into a purchaser. Retailers are adding experiences to encourage customers to linger longer. Time well spent is a key concept in enhancing customer experience. Experiences must be meaningful and relevant to the brand. Toys R Us failed to create relevant experiences for their target audience. Lego gets it. Camp.com gets it. Retail success should be measured by time value, not just sales per square foot. Authenticity in brand experiences is crucial for customer loyalty. Walmart is evolving to compete with experiential brands. Experience-led brands can charge for their unique offerings. Read More: https://www.wsj.com/articles/shop-slow-spend-more-the-retailers-hoping-that-customers-linger-0c87ea24?st=etbsMd&reflink=desktopwebshare_permalink https://camp.com Register for the free membership in the Collaboratives here: https://www.thecollaboratives.com/contest Sign up for the Experience Strategist Substack here: https://theexperiencestrategist.substack.com

In this episode of the Changing Our Minds podcast, hosts Karrilee and Kayelyn discuss the various products they have been influenced to purchase through social media. They explore both the hits and misses of their influenced purchases, ranging from beauty products and skincare to household items and tech gadgets. The conversation highlights the impact of social media on consumer behavior and the personal anecdotes that shape their shopping experiences. In this engaging conversation, Kayelyn and Karrilee discuss a variety of topics ranging from tech gadgets and fitness devices to health supplements and beauty products. They share personal experiences with different products, including fitness watches, vitamins, and skincare innovations. The discussion also touches on fashion trends, health and wellness practices, and their entertainment choices, providing a comprehensive look at their lifestyle and preferences.Now, on to their 3-2-1's:KARRILEE'S 3-2-1's3 Things she's Into:Lifewave Patches! L'Ange Smooth-It CombStick on Apple TV 2 Things she's Looking Forward to:Beach tripCut flower seeds to bloom (Zinnias, Cosmos, Snapdragons, wildflower mix) ? 1 Things she's is Over:Expenses (Dentist)KAYE'S 3-2-1's3 Things she's Into:Pool OpenNew GlassesFlexible Job for Summer 2 Things she's Looking Forward to:Travel More in her 30's! Beach Trip1 Things she's is Over:Summer House - ONE FAV Character is not coming back!***Thanks for listening!  Make sure you are subscribed and following along so you don't miss a thing!(If there is a product you wished they linked to, reach out via DM's on our social media and we will try to send you a link!)We'll be back!~Karrilee & Kayeyn~

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of mirror neurons and their profound impact on our behavior, empathy, and learning. Originally aired in January 2019, this refreshed episode explores how these hidden drivers shape our interactions and influence consumer psychology. Melina discusses the discovery of mirror neurons and shares compelling stories, including how a monkey's brain reacted to seeing a researcher eat ice cream, demonstrating our innate ability to learn through observation. She highlights the significance of mirror neurons in human development, from learning skills like tying shoes to experiencing emotions through storytelling and visual cues. As the episode unfolds, you'll gain insights into how mirror neurons can be leveraged in business to enhance customer experiences and foster connections. Melina provides practical examples of how to effectively use video, facial expressions, and storytelling to activate these neurons in your audience, making your brand more relatable and engaging. In this episode: Understand the role of mirror neurons in empathy and observational learning. Discover how mirror neurons influence consumer behavior and decision-making. Learn practical applications for leveraging mirror neurons in your marketing strategy. Explore the power of storytelling and visual cues to enhance customer engagement. Reflect on how your actions and expressions impact those around you in both personal and professional settings. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/504. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina's Newsletter Brainy Bites.  Let's connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

TakeawaysThe Coresight Research conference: NextGen 2025 is set for June 23.The event will focus on the integration of retail and real estate.AI is reshaping the beauty industry and retail strategies.Retailers are cautious about adopting AI technologies.Data plays a crucial role in understanding consumer behavior.Challenges like organized retail crime (ORC) need collaborative solutions.Food courts are becoming significant revenue sources for malls.The NextGen 2025 conference will feature diverse speakers from various sectors.Innovations in last-mile delivery are essential for retail success.Retail media and data monetization are key growth areas. Chapters00:00 This Week in Research: New Reports and Data02:30 Exploring the Coresight Research NextGen 2025 Conference Agenda and Key Themes03:23 The Importance of Retail and Real Estate Integration06:37 Challenges in Retail: Crime, Data and AI09:52 Innovations in Retail Real Estate and Last-Mile Delivery Register now for NextGen 2025: Retail, Real Estate & the New Consumer!

Retirement is often a maze of financial decisions, but are you building the right safeguards for your future? Mike Douglas goes through the impact of tariffs, market timing, and the shifting taxation landscape affecting retirees. Highlighting strategies to preserve wealth and segment financial plans, listeners gain insights into managing their "old money" and planning for generational transitions amidst ever-changing economic challenges. From navigating tax burdens to preparing for unexpected market shifts, the discussion centers on creating a sustainable financial moat around your retirement nest egg. Whether dealing with tariffs, volatile markets, or passing wealth to beneficiaries, Mike helps untangle the complexities facing today’s retirees. Schedule your complimentary appointment today: MichigansRetirementCoach.com Follow us on social media: YouTube | Facebook | Instagram | LinkedInSee omnystudio.com/listener for privacy information.

This episode is brought to you by https://www.ElevateOS.com —the only all-in-one community operating system.ElevateOS transforms property management, combining resident engagement, reservations, rent payments, maintenance, and concierge services into a single super app. It also uniquely integrates access control, intercoms, package lockers, and thermostats, eliminating app fatigue and redefining modern apartment living.Visit https://www.ElevateOS.com/MMN for a free demo and see how they can help you level up your operations. The leasing agent of the future might not be human.In this episode of Multifamily Collective, we explore a bold new concept: an agentic workforce serving an agentic consumer base. Picture this—Mike AI talking to Jennifer AI to lease an apartment. Human effort replaced by digital efficiency.We're entering an era where digital agents—not just Siri, Alexa, or ChatGPT—but personalized, persistent proxies are negotiating, searching, curating, and interacting on our behalf.It's not science fiction. It's already here.Companies like Google are enabling agent-building ecosystems. The multifamily industry must now ask: Are we ready to support agent-to-agent interactions that drive leasing, service, and support?This isn't about replacing humans. It's about rethinking roles. It's about building systems for digital agents to collaborate—and leaving the human to benefit from the outcomes.We're working on a new session titled “Agents Serving Agents: Preparing for the Rise of the Agentic Workforce and Consumer.” Stay tuned for where and when.

In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer behavior. He focuses on the often-overlooked period between the moment of purchase and the experience of the product or service. This "anticipation effect" plays a significant role in shaping customer satisfaction and overall perception. Palmer shares insights into the cognitive and emotional processes at play during this time and explains how marketers can strategically leverage anticipation to enhance the customer experience.

  In this episode of the Profitable Christian Business Podcast, host Doug Greathouse dives deep with Kurt and Kristen Luidhardt, co-founders of Liberty Spenders. They reveal the overlooked $5 trillion market of conservative and Christian consumers—and how conviction-driven marketing can unlock it for your business. They share: The power of authenticity in marketing Why trust is the new currency How to build an audience that aligns with your values Actionable tips for small businesses to reach Liberty Spenders This isn't just theory—Kurt and Kristen have decades of experience in political campaigns, fundraising, and faith-driven brand growth. If you're ready to leverage your values for impact and profit, this episode is a must-listen.

TakeawaysAI is becoming a significant focus for global retailers.The relationship between consumers and brands is evolving.Livestreaming is more about discovery in the West.Storytelling remains a crucial aspect of brand marketing.Everything can be a selling opportunity in retail.Monetizing consumer attention is a growing trend.The consumer journey is changing with technology.Understanding consumer behavior is essential for success.The right product at the right time is key to retail success.Collaboration among brands is becoming more common. Chapters00:00 Introduction to NRF APAC 202501:56 The Role of AI in Retail06:04 Evolving Consumer Transactions12:04 Creative Marketing Strategies15:24 Future of Retail and Consumer Engagement Don't miss Weinswig ⁠speaking at the event! Join us to delve into the transformative impact of social commerce and artificial intelligence (AI) on the retail industry.

Texas Just Sent a Warning Shot to the Rest of the U.S. EconomyConsumer spending in Texas has collapsed, and the data from the Dallas Fed is worse than anyone expected. Retail sales activity fell off a cliff in May, hitting levels not seen since April 2020. Inventories are piling up, work hours are being slashed, and employers are cutting back.Is this just a Texas problem… or is it the first sign of a nationwide consumer retrenchment?In this video, we break down the shocking data, why it matters, and how it could ripple across the entire U.S. economy in the months ahead.If the U.S. consumer breaks, it's game over.Eurodollar University's conversation w/Steve Van Metrehttps://www.eurodollar.universityTwitter: https://twitter.com/JeffSnider_EDU

In today's polarized world, consumer decisions are influenced by more than just price and quality—values and worldview play a major role. In this episode, we sit down with Chris Peterson, author of Red & Blue Customers and co-founder of LifeMind, to explore how small business owners can refine their marketing strategies to better connect with their ideal customers.Chris shares insights on: ✅ How political and cultural identity shape buying behavior ✅ The biggest mistakes businesses make when trying to appeal to "everyone" ✅ Practical steps to identify and attract the right audience ✅ Subtle messaging shifts that can make your brand more effective ✅ How to market smarter—without taking a political stanceWhether you're a small business owner, marketer, or entrepreneur, this episode will give you actionable takeaways to help you craft marketing messages that truly resonate.

This is the first episode in a special 3-part series sponsored by Drako! In this episode, I talk with Stewart Sullivan, CEO of Drako, about his journey from being a marketing student at Concordia University to leading a fast-growing programmatic data company. Stewart shares what it's like to work in ad tech as a former trader and why it's so important for media buyers and data partners to work closely together. You'll learn how Drako grew from just reselling a DSP to building their own powerful location data tools that help solve real problems for advertisers. We talk about: How to choose the right data partner (and why it's often confusing) The biggest myths about using custom data in campaigns Why location data is key for reaching the right audience and beating competitors How to use geo-targeting and data signals to improve campaign performance Stewart also gives great advice for marketers: Ask questions, dig into your data, and don't just stick with what's familiar. This episode is packed with tips for making smarter programmatic decisions — and it's just the beginning. Stay tuned for parts 2 on Media Planning with a Data-First Mindset  and 3 on Data Measurement and Attribution of this special series with Drako.  Sign up to the Live podcast Episode 178 via LinkedIN Live:  Audience First, Attribution Always: A Practical Workshop for Traders https://www.linkedin.com/events/audiencefirst-attributionalways7333313761019142144/theater/ About Us: We teach historically excluded individuals how to break into programmatic media buying and land their dream jobs. Through our Reach and Frequency® program, an engaged community, and expert coaching, we offer: Programmatic L&D Support: A monthly retainer providing hands-on training, strategy, and troubleshooting for programmatic teams. Book a Discovery Call: https://www.heleneparker.com/workshop/ Programmatic Training & Coaching:   Executive Membership: for the busy mid-level to senior or director-level programmatic ninja looking for a structured, high-impact way to stay ahead of evolving trends, sharpen your optimization skills, and connect with like-minded experts Join Here: https://programmaticdigest14822.ac-page.com/executivemembership      Accelerator Program: A 6-week structured program with live coaching, hands-on DSP exercises, and real-time feedback. Sign Up: https://reachandfrequencycourse.thinkific.com/courses/program     Self-Paced Course: Learn at your own speed with full content access. Enroll Here: https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course   Timestamp: (00:00) - Choosing Data Partners in Programmatic (07:48) - Choosing the Right Data Partner (17:05) - Optimizing Data Onboarding and Segmentation (26:16) - Customizing Data Signals for Campaign Success (37:54) - Customizing Data Segments for Success     Meet Our Guest: Stewart Sullivan https://www.linkedin.com/in/stewartsullivan/  Drako  https://www.drakomediagroup.com/  Meet The Team: Hélène Parker - Chief Programmatic Coach https://www.heleneparker.com/  https://www.linkedin.com/in/helene-parker/   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  https://www.linkedin.com/in/manuela-cortes-/ Learn Programmatic As a TEAM: https://www.heleneparker.com/workshop/  As a Programmatic Ninja: https://www.heleneparker.com/course/ Programmatic Coaching Newsletter:https://www.heleneparker.com/newsletter/    Programmatic Digest https://www.linkedin.com/company/programmatic-digest-podcast https://www.youtube.com/@programmaticdigest      Looking for programmatic training/coaching?  Sign up to our Accelerator Program: A 6-week structured program with live coaching, hands-on within DSP(s) exercises, and real-time feedback—perfect for those who thrive on accountability and community, and looking to grow their technical skillset https://reachandfrequencycourse.thinkific.com/courses/program  Self-Paced Course: Full access to course content anytime, allowing independent learners to study at their own speed with complete flexibility. https://reachandfrequencycourse.thinkific.com/bundles/the-reach-frequency-full-course  Join our next workshop by signing up to our waitlist below: https://www.heleneparker.com/waitlist/   

Watch out documentary on the Future of the CMO from this link

In this episode of the Operators Podcast, the hosts discuss the current economic challenges facing e-commerce brands, the importance of personal discipline, and the complexities of the Indian market. They are joined by Ronnie Teja to explore the growth potential in India, the unique challenges of manufacturing there, and the cultural nuances that influence consumer behavior. The conversation highlights the opportunities in supplements and generic drugs, as well as the future of manufacturing in India, positioning it as a potential economic powerhouse. They explore the challenges of entering new markets, the integration of AI in data management, and the significance of brevity in communication to enhance productivity.00:00 Introduction01:59 Personal Transformation and Discipline04:45 The Indian Market Landscape10:06 Understanding India's Economic Growth15:04 Opportunities and Challenges in Indian Manufacturing19:46 Cultural Nuances and Consumer Behavior in India25:13 The Future of Manufacturing in India39:06 International Expansion and Distribution Models43:14 Data Management and AI Integration47:04 Challenges of International Markets51:39 The Importance of Brevity in Communication01:01:08 Navigating Business Challenges and Market DynamicsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwConnect with Ronnie:https://x.com/roaringronny?lang=enhttps://trulyoffice.com/Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

Frenchie Ferenczi is a seasoned small business strategist, fractional leader to startups, and advisor to founders. With a remarkable career journey that includes scaling $100 million businesses like The Wing, managing teams of over 50 people, and mentoring a thousand plus entrepreneurs, Frenchie brings a wealth of experience and expertise to the table. Her mission to help more people build financial freedom through independent revenue streams is truly inspiring, and her insights on achieving sustainable revenue growth and stability are invaluable. Featured in Forbes and Fast Company, Frenchie's extensive background and practical approach make her the perfect guest to share strategies for predictable revenue in business.  The key moments in this episode are:  00:01:27 - Frenchie's Career Journey  00:10:30 - Scaling Your Business  00:14:56 - Challenges in Audience Growth  00:20:26 - Predictable Revenue in Unpredictable Times  00:23:19 - Understanding Market Changes and Consumer Behavior  00:25:32 - Strategies for Predictable Revenue  00:31:00 - Gut as the Intersection of Feeling and Data  Connect with Frenchie Ferenczi Instagram: @frenchie.ferenczi LinkedIn: linkedin.com/in/frenchieferenczi   Connect with Amina AlTai Website: aminaaltai.com Instagram: @aminaaltai TikTok: @theaminaaltai Linkedin: linkedin/in/aminaaltai  Book: aminaaltai.com/book

Let's talk sales — but not the usual kind. I'm not here to tell you how to get more sales. I'm here to talk about what people are actually willing to pay for online. Too often, entrepreneurs overload their offers with extra features and services no one asked for. More isn't always better — especially in 2025. People aren't looking for more information. They're looking for transformation. Strip away the fluff. Focus on clear results. That's what sells now. Important Links: Join my free 3-day bootcamp and finally get clarity on what you're selling, who it's for, and how to shape it into something that people want to buy. Sign up for Offer Blueprint Bootcamp today! http://jenniferallwood.com/offerblueprint Save TIME & MONEY by running your biz on a single platform- check out my software, Equipt360  

On this episode of Chit Chat Stocks, Ryan goes through a research report on a burgeoning network effect business hiding in plain sight: Instacart (Ticker: CART). We discuss:(03:10) The Genesis of Instacart(07:20) Building the Marketplace Network(11:08) Understanding the Transaction Mechanics(22:04) Monetization Strategies and Advertising(27:14) Competitive Landscape and Market Positioning(33:08) Consumer Behavior and App Segmentation(41:42) Management Changes and Leadership Concerns(51:14) Financial Projections and Growth Outlook*****************************************************JOIN OUR NEWSLETTER AND FREE CHAT COMMUNITY: https://chitchatstocks.substack.com/ *********************************************************************Chit Chat Stocks is presented by Interactive Brokers. Get professional pricing, global access, and premier technology with the best brokerage for investors today: https://www.interactivebrokers.com/ Interactive Brokers is a member of SIPC. *********************************************************************FinChat.io is the complete stock research platform for fundamental investors.With its beautiful design and institutional-quality data, FinChat is incredibly powerful and easy to use.Use our LINK and get 15% off any premium plan: ⁠finchat.io/chitchat *********************************************************************Bluechippers Club is a tight-knit community of stock focused investors. Members share ideas, participate in weekly calls, and compete in portfolio competitions.To join, go to ⁠Blue Chippers and apply! Link: ⁠https://bluechippersclub.com/*********************************************************************Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

Podcast: Bites & Bytes PodcastEpisode: AI, Consumer Behavior, and the Future of Food with Andreas DuessPub date: 2025-05-14Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationWhy do most new food products fail, and what does AI have to do with it? In this episode of the Bites and Bytes Podcast, you host, Kristin Demoranville,  is joined by Andreas Duess, co-founder of GoCPG and CEO of 6 Seeds, to unpack what's really driving the food and beverage industry right now.   Spoiler: it's not just taste trends or fancy branding.  Its behavior, data, and decisions are made without proper insight. We talk about: How AI is helping food brands try to understand real consumer behavior The say-do gap: why people don't buy what they say they want How Uber Eats data, smart fridges, and strained supply chains shape product development Why big brands are suddenly out-innovating startups What GLP-1 drugs mean for food categories And why rebuilding communities around food matters more than ever Whether you're in food, tech, or cybersecurity, or just curious about the systems behind what we eat, this episode pulls back the curtain on where the industry is headed. _____________________________________ Andrea Duess's contact information & companies: Andrea's LinkedIn Personal Site 6 Seeds is the Communication and Innovation Consultancy for today's agri-food Brands goCPG is an AI-powered platform that helps food entrepreneurs and consumer packaged goods (CPG) brands grow by providing personalized insights, mentorship, and tools to turn their ideas into successful businesses. _____________________________________

Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshopsLooking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 5th of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with César Magaña, the Director of Cacao at Belco. In this series, César and host, Lee Safar discuss the cacao industry in 2025.The 5 episodes in this series are:1. The Volatility In The Cacao Market - https://youtu.be/EsfyqLmNFIU2. Who Are The Humans In Cacao? - https://youtu.be/XgUTHax7Mns3. What Is Specialty Cacao? - https://youtu.be/oEo734PXZY44. The Impact Of Specialty Cacao - https://youtu.be/G6q_loujztI5. Who Is The Future Consumer of Cacao - https://youtu.be/5QWY_2uuft0In this final episode of the series, Lee and Cesar dive into the nuanced differences between cacao and chocolate, the impact of consumer behavior on the cacao industry, and the market forces at play. They discuss how traditional consumption patterns intersect with modern trends, like the rise of protein-rich diets influenced by health initiatives and celebrity endorsements. Cesar also shares insights on the historical and cultural significance of cacao, while highlighting the role of high-quality, sustainable production in the future of the industry. This enlightening conversation provides a comprehensive look at the past, present, and future of cacao and chocolate.00:00 Introduction to Consumer Behavior in the Cacao Industry00:40 Business Advisory Services for Coffee Entrepreneurs01:15 Final Episode Introduction and Overview01:50 Understanding the Difference Between Cacao and Chocolate02:42 Historical Origins of Chocolate05:17 Consumer Perception and Market Volatility11:13 Impact of Health Trends on Chocolate Consumption15:25 Future of High-Quality Cacao17:41 Belco's Approach to Cacao and Coffee20:58 Conclusion and Farewell"Connect with César Magaña and Belco here:• https://www.linkedin.com/in/césar-magaña-b1470b224/• https://www.belco.fr/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailinglist

Join our Mailing List - https://www.mapitforward.coffee/mailinglist"Introduction to Regenerative Coffee Farming" is now available On-Demand for as little as $10 - https://mapitforward.coffee/workshops"Biochar for Coffee" is open for pre-registration - https://mapitforward.coffee/workshops"It's Time to Become a Coffee Consultant" is available now with additional new bonus material, including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshopsLooking for business advisors or consultants for your business? Get in touch with us here: support@mapitforward.org••••••••••••••••••••••••••••••••This is the 5th of a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with César Magaña, the Director of Cacao at Belco. In this series, César and host, Lee Safar discuss the cacao industry in 2025.The 5 episodes in this series are:1. The Volatility In The Cacao Market - https://youtu.be/EsfyqLmNFIU2. Who Are The Humans In Cacao? - https://youtu.be/XgUTHax7Mns3. What Is Specialty Cacao? - https://youtu.be/oEo734PXZY44. The Impact Of Specialty Cacao - https://youtu.be/G6q_loujztI5. Who Is The Future Consumer of Cacao - https://youtu.be/5QWY_2uuft0In this final episode of the series, Lee and Cesar dive into the nuanced differences between cacao and chocolate, the impact of consumer behavior on the cacao industry, and the market forces at play. They discuss how traditional consumption patterns intersect with modern trends, like the rise of protein-rich diets influenced by health initiatives and celebrity endorsements. Cesar also shares insights on the historical and cultural significance of cacao, while highlighting the role of high-quality, sustainable production in the future of the industry. This enlightening conversation provides a comprehensive look at the past, present, and future of cacao and chocolate.00:00 Introduction to Consumer Behavior in the Cacao Industry00:40 Business Advisory Services for Coffee Entrepreneurs01:15 Final Episode Introduction and Overview01:50 Understanding the Difference Between Cacao and Chocolate02:42 Historical Origins of Chocolate05:17 Consumer Perception and Market Volatility11:13 Impact of Health Trends on Chocolate Consumption15:25 Future of High-Quality Cacao17:41 Belco's Approach to Cacao and Coffee20:58 Conclusion and Farewell"Connect with César Magaña and Belco here:• https://www.linkedin.com/in/césar-magaña-b1470b224/• https://www.belco.fr/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list

In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers' strong commitment to DEI.

In this conversation, Matthew Dillon, co-CEO of the Organic Trade Association, discusses the growth and challenges of the organic industry. He highlights the importance of generational shifts in consumer behavior, particularly among Millennials and Gen Z, who are increasingly committed to organic products. Dillon emphasizes the need for investment in infrastructure to support domestic organic production and the role of advocacy in shaping policies that benefit the organic sector. The conversation also touches on the evolution of organic quality and the economic impact of organic farming on rural communities. In this conversation, Matthew Dillon discusses the Organic Trade Association's (OTA) efforts to drive organic agriculture forward through legislative initiatives, transparency, and community engagement. He emphasizes the importance of collaboration among stakeholders in the organic sector, the need for integrity in growth, and the role of vulnerability in building trust. Dillon also highlights the significance of investing in future generations and the power of community in overcoming challenges and fostering change. Takeaways:The OTA serves the organic sector from seed to shelf.Organic industry growth is driven by generational shifts in consumer preferences.Millennials and Gen Z are more committed to organic products than older generations.Success in agriculture should be measured in succession, not just immediate returns.The quality of organic products has significantly improved over the years.Domestic organic production faces challenges due to reliance on imports.Investment in infrastructure is crucial for the growth of the organic sector.Organic farming can positively impact rural economies and biodiversity.Advocacy for organic standards and funding is essential for the sector's future.The return on investment for organic programs is significant for the economy. OTA is focused on driving organic agriculture forward through legislative efforts.Transparency and trust are crucial for the organic sector's integrity.Integrity in growth requires balancing desirability with feasibility.Cultivating a culture of collaboration is essential for the organic movement.Community and advocacy play a vital role in the success of organic businesses.Investing in future generations is a responsibility of the organic sector.Hopelessness can be transformed into action through community support.Vulnerability is necessary for building trust in brands.Continuous improvement is key to maintaining the integrity of organic standards.The organic movement is about more than just farming; it's about creating a better world.  Sound Bites:"Organic food in the U.S. grew to a $71.6 billion market in 2024.""90 % of Millennials and Gen Z are either committed or highly aspirational organic consumers""Success has to be measured in succession.""OTA is helping drive organic forward."“If you're not at the table, you're on the menu.”"Integrity requires vulnerability."“That continuous improvement in integrity is essential to that consumer trust.”“He said, it's time for us as an industry to re-embrace the movement. We didn't tell him to say it, but we were like, yes!That's the value of joining OTA. Come be part of a movement.”“Every $1 invested in USDA National Organic Program staff and operations yields over $3,000 in retail value for the U.S. economy.”"Raise the soil for all farms.""Planting trees for future generations."“A society grows great when old men plant trees whose shade they know they shall never sit in.”"Community is the engine for transformation.""Hope is not a good strategy on its own." Links:Matthew Dillon on LinkedIn - https://www.linkedin.com/in/sustainmdillon/Organic Trade Association (OTA) - https://ota.com/Organic Trade Association (OTA) on Facebook - https://www.facebook.com/OrganicTradeOrganic Trade Association (OTA) on Instagram - https://www.instagram.com/organictrade/Organic Trade Association (OTA) on X - https://x.com/organictradeOrganic Trade Association (OTA) on YouTube - https://www.youtube.com/@OrganicTradeAssocOrganic Trade Association (OTA) on LinkedIn - https://www.linkedin.com/company/organic-trade-association/…OTA's Organic Market Report 2025 - https://ota.com/OrganicMarketReportTOPP Impact Report 2024 - https://www.organictransition.org/impact-report/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 - Introduction to the Organic Trade Association (OTA)05:26 - Growth of the Organic Industry09:39 - Generational Shifts in Consumer Behavior13:11 - The Evolution of Organic Quality17:52 - Challenges and Opportunities in Domestic Organic Production22:35 - Infrastructure Needs for Organic Growth27:22 - The Role of Investment in Organic Infrastructure31:20 - The Future of Organic Advocacy and Policy34:29 - Driving Organic Forward: Legislative Efforts and Challenges39:54 - The Importance of Transparency and Trust in Organic44:13 - Integrity in Growth: Balancing Desirability and Feasibility49:31 - Cultivating a Culture of Collaboration in Organic55:34 - The Value of Community and Advocacy in Organic61:38 - Investing in the Future: Intergenerational Responsibility01:01:05 - Harnessing Hopelessness: Community as a Catalyst for Change

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This week, I welcome Angela Hughes, CEO of Trips and Ships Luxury Travel, to the podcast to first discuss the latest trending news in travel, including the DOT's new plan to overhaul the air traffic controller system, and much more. Later, Hughes provides insights into what shifts she is seeing in consumers' travel behaviors today and how travel advisors can adapt. The interview on consumers' shifting behaviors begins after the 16-minute mark. Today's episode sponsor: the Globus family of brands Let me tell you about one of the top tour operators in the industry, and that’s the Globus family of brands. They’ve got so many ways that you can bring the world to your clients, from vibrant, immersive touring with Globus, value-driven experiences of Cosmos, or the award-winning river cruises with Avalon Waterways. And the best thing about them is that they’re always here for you, as your true partner in travel. Whether it’s getting you the high commissions you deserve, making their travel advisor tools as user-friendly and accessible as possible, or providing dedicated experts to help you close groups, the Globus family of brands wants to send the message to all Travel Advisors saying “We’ve Got U”. Visit https://agents.globusfamily.com to learn more. Have any feedback or questions? Want to sponsor the show? Contact us at Podcast@TravelPulse.com and follow us on social media @TravelPulse.See omnystudio.com/listener for privacy information.

TakeawaysSingles' Day started as an informal celebration for singles in China.Alibaba transformed Singles' Day into a massive shopping event in 2009.The festival now surpasses Black Friday and Cyber Monday in sales.Consumer behavior is shifting toward value-add promotions, not just discounts.Outdoor sportswear saw a 70% increase in sales during Singles' Day 2024.Engagement metrics are becoming more important than gross merchandise value.Logistics and supply chain management are critical for Singles' Day success.The festival's influence is spreading to Southeast Asia and beyond.Brands need to prepare early and differentiate their offerings.Monitoring consumer sentiment is key for predicting sales outcomes.Chapters00:00 This Week in Research: New Reports and Data02:14 The Evolution of Singles' Day: From Celebration to Shopping Bonanza04:44 Recent Trends and Spending Patterns During Singles' Day09:05 Shifts in Consumer Behavior and Preferences13:15 Looking Ahead: Expectations for Singles' Day 202518:10 Global Influence of Singles' Day Beyond China22:25 Final Thoughts and Key Takeaways for Brands Dive into our comprehensive insights with the new research report: How Will Tariffs Impact China's Singles' Day 2025? Six Months To Go—What Brands and Retailers Need to KnowThis report is available exclusively for Coresight Research premium subscribers. To become a premium subscriber, email contactus@coresight.com.

At least two broad trends are affecting food consumption right now: The growing use of GLP-1 drugs that is leading one segment of customers to seek out products with specific attributes, while economic concerns are leading another segment to increasingly seek out value. Hosted by: Jeff Lenard About our Guest: Andreas Düss, CEO, 6 Seeds Consulting Andreas is a leading voice at the intersection of AI, consumer behavior and the food and agriculture industries. His insights help shape the future of food, guiding businesses through the challenges of an evolving global market.

IN CLEAR FOCUS: Jean-Éric Pelet, author of "Consumer Behaviour: Understanding Consumers in a Digital Landscape," explores technology's impact on consumer psychology and decision-making. Jean-Éric shares insights on website color psychology, sensory marketing, and China's advanced digital ecosystem. He also discusses emerging technologies, such as voice commerce and AR, and previews his new biometric hospitality project, which adjusts environments based on guests' physical and emotional states.

In Season 5, Episode 35 of The Food Professor podcast, co-hosts Michael LeBlanc and Sylvain Charlebois deliver an information-packed episode with significant developments in both personal and industry news.Sylvain Charlebois opens with a major announcement about joining Texas A&M University on August 1st to lead their #1-ranked Masters in Agribusiness program while maintaining his position at Dalhousie University. Speaking from Saskatoon, Sylvain shares insights about his keynote on AI in the food business and briefly touches on the political climate following recent Canadian election results.The second Canadian Food Sentiment Index reveals continued concerns about food inflation, with many consumers pessimistically expecting double-digit inflation rates. The report highlights growing consumer trust in independent grocers, likely driven by the strengthening Buy Local movement. Sylvain notes that grocery retailers like Loblaw are becoming more transparent about strategic challenges they face.The featured interview showcases an in-depth in-person conversation live at SIAL Canada between Sylvain and Gilles Froment, Senior Vice President of Government Relations at Lactalis and President of the International Dairy Federation (IDF), marking the podcast's first solo interview by Sylvain in five years.Froment, only the third Canadian to head the IDF in its 120-year history, explains the organization's role in establishing global dairy standards through its network of 1,200 experts worldwide. The discussion covers critical industry topics including the challenges of plant-based alternatives using dairy terminology, global dairy demand outpacing supply, and the projection of a significant global milk shortage by 2030—potentially equivalent to three times Canada's annual production.Both experts agree this shortage represents a missed opportunity for Canada due to supply management limitations, despite the country's excellent reputation for dairy quality and safety standards. The conversation also explores sustainability challenges facing the dairy industry, with Froment detailing his four-pillar approach: economic sustainability, social impact, environmental responsibility, and nutritional value.Climate change initiatives discussed include carbon sequestration research, genetic selection for lower methane-emitting cows, and the controversy surrounding feed additives. Froment emphasizes the need for carbon measurement at farm level and incentive-based approaches rather than punitive taxation.The episode concludes with Michael and Sylvain discussing Weight Watchers' bankruptcy filing—attributed to the rise of GLP-1 weight loss drugs—and Tim Hortons' new partnership with Canadian actor Ryan Reynolds, debating whether this celebrity endorsement will effectively attract their target demographic of younger women to the coffee chain.. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

The Investing Power Hour is live-streamed every Thursday on the Chit Chat Stocks Podcast YouTube channel at 5:00 PM EST. This week we discussed:(03:18) Microsoft's Performance and Cloud Growth(15:14) Amazon's Earnings and Market Position(24:45) Apple's Challenges and Market Dynamics(33:11) Economic Indicators and Consumer Behavior(35:27) Fast Food Trends and Consumer Choices(37:22) The Impact of Ozempic on Food Spending(39:38) The Future of Starbucks and McDonald's(41:41) Sprouts Farmers Market: A Success Story(43:27) Spotify's Growth and Market Position(54:42) Airbnb vs. Booking Holdings: A Comparative Analysis(01:00:32) Mexican Airports and Travel Trends*****************************************************JOIN OUR NEWSLETTER AND CHAT COMMUNITY: https://chitchatstocks.substack.com/ *********************************************************************Chit Chat Stocks is presented by Interactive Brokers. Get professional pricing, global access, and premier technology with the best brokerage for investors today: https://www.interactivebrokers.com/ Interactive Brokers is a member of SIPC. *********************************************************************FinChat.io is The Complete Stock Research Platform for fundamental investors.With its beautiful design and institutional-quality data, FinChat is incredibly powerful and easy to use.Use our LINK and get 15% off any premium plan: ⁠https://finchat.io/chitchat *********************************************************************Bluechippers Club is a tight-knit community of stock focused investors. Members share ideas, participate in weekly calls, and compete in portfolio competitions.To join, go to ⁠Blue Chippers and apply! Link: ⁠https://bluechippersclub.com/*********************************************************************Disclosure: Chit Chat Stocks hosts and guests are not financial advisors, and nothing they say on this show is formal advice or a recommendation.

In this episode of Industry Relations, Rob and Greg explore the evolving definition of an “open market” in real estate. They discuss how consumer expectations, technology shifts, and the dominance of platforms like Zillow are reshaping what it means for a listing to be considered publicly available. The conversation also covers the historical role of the MLS, comparisons to other industries, and whether the industry should rethink its terminology to focus on “fair marketplaces” instead of “open marketplaces.” Key Takeaways   Definition of Open Market – Rob and Greg discuss the historical and modern interpretations of what constitutes an open market for real estate listings. MLS vs. Portals – Analysis of how MLS participation historically defined an open market and how that has shifted with the rise of Zillow and other portals. Consumer Behavior and Technology – Exploration of how changes in consumer behavior and technology have influenced the industry's definition of market openness. Fair Market vs. Open Market – Debate over whether “fair marketplace” would be a more accurate and useful term moving forward. Risks of Portal Dominance – Discussion on the risks associated with defining the open market based on a single platform's dominance. Connect with Rob and Greg Rob's Website https://notoriousrob.substack.com/ Greg's Website https://www.vendoralley.com/about-2/ Our Sponsors: Cotality https://www.cotality.com/ Notorious VIP https://notoriousrob.substack.com The Giant Steps Job Board https://vendoralley.jobboard.io/   Production and Editing Services by Sunbound Studios 

Why did the White House respond so passionately to a question about reports Amazon might add a "tariff" cost to some products?  A quick breakdown about what's going on and why it matters. Plus ~ what the Treasury Secretary reveals about the President's broader plans for an economic reset. SUPPORT OUR MISSION: Love nonpartisan news? Want a bigger serving of the serious headlines?  Here's how you can become a SCOOP insider: https://www.scoop.smarthernews.com/get-the-inside-scoop/    Shop our gear!  Instagram: https://www.instagram.com/smarthernews/  Website: https://smarthernews.com/  YouTube Channel: https://www.youtube.com/smarthernews 

"I think it will be blunt and arbitrary" - Goodway Group CEO Jay Friedman on what happens if marketers have to slash budget during TariffmageodonNext in Media talked to Goodway Group CEO Jay Friedman about the state of brands' decision making amidst an uncertain economy and a rise in AI automation.  And of course, we talked about cookies and the various court decisions facing Google.

In this episode, the hosts discuss various challenges and strategies in the e-commerce landscape, focusing on economic factors such as tariffs, consumer sentiment, and advertising strategies. They explore the importance of inventory management, the impact of competition on margins, and the role of AI in enhancing business operations. Additionally, they delve into customer insights, sustainability in product design, and the intricacies of business acquisitions, emphasizing the need for problem-solving and timing in achieving success. The Operators are later joined by Freddy Ward, Co-Founder of Wild, who discusses the journey of his company, focusing on sustainability, market expansion, and the challenges of navigating the DTC landscape. He emphasizes the importance of taking risks, pragmatic valuations, and building strategic relationships for successful acquisitions. 00:00 Introduction03:08 Navigating Economic Challenges and Tariffs06:01 Consumer Sentiment and Spending Trends12:09 Inventory Management and Demand Planning15:03 The Impact of Competition on Margins18:14 The Role of AI in Business Operations23:59 Sustainability in Product Design29:49 Building a Sustainable Brand39:02 Embracing Sustainability and Market Expansion42:45 Navigating the DTC Landscape and Omnichannel Strategy46:34 Building Strategic Relationships for Acquisition51:57 Understanding Market Dynamics and Transaction Sizes55:19 Team Growth and Company Culture01:01:39 Leveraging European Market Insights01:05:30 The Role of SMS in Revenue Growth01:07:29 Restructuring for Success in a Challenging Market01:10:24 Consumer Behavior and Product DesignOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

TakeawaysCostco leads the warehouse club sector with $184 billion in revenue.Sam's Club targets younger shoppers with tech innovations.Demographics play a crucial role in warehouse club success.Costco's brand loyalty is a significant competitive advantage.Sam's Club's tech appeals to convenience-driven millennials.Omnichannel strategies are essential for modern retailers.Both companies are expanding their store footprints in the US.Costco's affluent customer base provides resilience in downturns.Walmart's resources enhance Sam's Club's operational efficiency.Retailers must adapt to digital trends to remain competitive. Chapters00:00 This Week in Research: New Reports and Data03:04 Costco vs. Sam's Club: Market Overview05:53 Strategies and Innovations: Costco's Edge08:56 Demographics and Consumer Behavior09:49 Future Outlook: E-Commerce and Technology

Today, we are joined by Leslie Zane.Leslie Zane is an award-winning marketer, TEDx speaker and the foremost authority in harnessing the instinctive mind to accelerate brand and business growth. Like many pioneers, Zane's ideas were dismissed early on. In 1995, she founded Triggers®, a CMO advisory and the first brand consulting firm rooted in behavioral science, where she continued to champion the primacy of the instinctive mind in brand decisions. With her groundbreaking discoveries in boosting salience, the Brand Connectome® and Growth Triggers®, Zane and her team have delivered over 2X incremental revenue growth for their Fortune 100 clients.In this episode, we explore the revolutionary concept of the Brand Connectome and how it transforms traditional marketing approaches. Leslie challenges long-held marketing beliefs, explaining that the human mind is unpersuadable through conscious appeals, but highly receptive to unconscious triggers that form instinctive associations with brands. Key topics include:How the Brand Connectome forms in the unconscious mind and drives 95% of purchasing decisionsWhy brands should pursue distinctiveness rather than uniqueness when developing their identityThe counterintuitive approach of layering multiple messages instead of focusing on "one big idea"How growth comes from targeting non-users rather than existing customersWhy fantasy drives consumer decisions more powerfully than reality-based marketingLeslie Zane's Book: "The Power of Instinct: The New Rules of Persuasion in Business and Life" LinkedIn: linkedin.com/in/lesliezane Website: triggers.com-Website and live online programs: http://ims-online.comBlog: https://blog.ims-online.com/Podcast: https://ims-online.com/podcasts/LinkedIn: https://www.linkedin.com/in/charlesgood/ Twitter: https://twitter.com/charlesgood99Chapters:(00:00) Introduction(01:40) Tool: Understanding the Unconscious Mind's Role in Decision Making(04:00) Technique: Building the Brand Connectome for Instinctive Choice(07:00) Tip: Pursuing Distinctiveness Instead of Uniqueness(11:40) Technique: Combating Negative Brand Perceptions(13:10) Tip: Why Layered Messaging Beats the "One Big Idea" Approach(19:50) Technique: The "Keep, Stop, Add" Formula for Brand Evolution(24:30) Tool: Prioritizing Growth Targets Over Existing Customers(29:30) Tool: Tapping Into Unconscious Fantasies Instead of Reality(33:10) Tip: Why Emotions Alone Don't Drive Brand Decisions(37:50) Technique: Preventing Digital Brand Atrophy Through Consistency(40:00) Conclusion#CharlesGood #LeslieZane #TheGoodLeadershipPodcast #BrandConnectome #UnconsciousDecisionMaking #GrowthTriggers #DistinctiveBrandAssets #ConsumerPsychology #BrandStrategy #LayeredMessaging #GrowthMarketing #BrandEvolution #MarketingMyths #InstinctiveChoice #BrandLoyalty #FantasyMarketing #TriggersBrandConsulting #PowerOfInstinct #BrandManagement #BrandConsistency

In this episode Pat and Tevo discuss various topics including diving into the multifaceted impact of the Coachella music festival, exploring its economic significance, the influencer culture surrounding it, and the evolving consumer behaviors related to event financing. The discussion highlights the local economic benefits, the strategic business decisions behind the festival, and the implications of consumer debt in the context of high-demand events.Chapters00:00 Introduction and Podcast Updates02:56 Local Restaurants in Airports06:01 Reviving Breakfast Meetings09:05 AI and Business Security12:07 The Impact of Credit Card Debt20:14 Financing Coachella Tickets22:01 The Economic Impact of Coachella23:00 Influencer Culture and Event Dynamics26:50 Debt and Financing Trends in Events30:33 Consumer Behavior and Pricing Strategies37:19 Local Economic Benefits of Major Events50:07 The Business Strategy Behind CoachellaYouTube and Socialshttps://mtr.bio/sorry-were-closed-Pod

Consumer surveys have informed market research since the late 1800s, but traditional methods only scratch the surface—prompting one company to push behavioral research boundaries by accessing the subconscious drivers of ingredient preferences.

Send us a textGreg Sterling, Mike Blumenthal, and Sammy Paget of BrightLocal discuss the evolving landscape of consumer reviews, focusing on how consumer behavior has changed over the years, the importance of businesses responding to reviews, and the impact of AI on review management. They explore the future of reviews, the decline in trust, and Google's policies regarding review authenticity, emphasizing the need for businesses to prioritize customer service and engagement.00:00 Consumer Expectations and Business Responses02:59 The Importance of Customer Engagement06:25 Common Mistakes Businesses Make with Reviews08:24 The Future of Reviews and AI Integration13:50 Trust and Alternative Sources of Information17:42 The Role of AI in Review Management22:43 Google's Trust Report and Review Management27:27 The Impact of Reviews on Education Institutions30:49 Final Thoughts on Reviews and Business PracticesTakeaways•Consumers expect businesses to respond to all types of reviews.•89% of consumers are likely to use businesses that respond to reviews.•Engagement through review responses can boost a business's reputation.•AI is changing how reviews are summarized and presented to consumers.•Trust in online reviews has declined, leading to alternative sources of information.•Businesses should focus on delivering excellent service to encourage positive reviews.•Google's aggressive removal of reviews aims to restore trust in the platform.•The badge of shame for manipulated reviews may not significantly impact consumer behavior.•Review responses should be thoughtful and engaging to signal business engagement.•Businesses need to view reviews as valuable feedback for improvement.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

MaryLeigh Bliss of YPulse shares insights into the latest social media trends and consumer behaviors among Gen Z and millennials. She breaks down platform usage, video content preferences, the growing popularity of Pinterest, and TikTok's role in trend discovery and social shopping. The discussion also dives into the unique traits and spending habits of 20-somethings, highlighting how social media serves as their go-to source for both information and inspiration.

Send me a DM "GROW" on IG ⁠instagram.com/jenniferjadealvarez⁠ to get your FREE copy of The Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for SuccessMYA- Lead Generation Quiz https://joinmya.com/meetings/hannah-kipp/mya-virtual-tour-jennifer-alvarez Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! ⁠www.Facebook.com/groups/salonandsuitebusiness⁠Nina Tuliohttps://ninatulio.comSummaryIn this episode of the Beauty Business Game Changer podcast, Jennifer Alvarez and Nina Tulio discuss essential strategies for salon owners and stylists to achieve sustainable success. They explore the importance of embracing change, overcoming fear, and building a strong foundation for business operations. The conversation also delves into attracting and retaining top talent, understanding consumer behavior, and navigating the challenges faced by salon owners today. Nina emphasizes the need for personal investment and growth to enhance leadership and business effectiveness.TakeawaysEmbrace change to thrive in the beauty industry.Fear-based leadership can hinder business growth.Establish a strong brand identity and core values.Invest in training and onboarding for new hires.Understand consumer behavior to meet client expectations.Create a culture of open communication and support.Focus on financial transparency with clients.Develop a growth plan for both stylists and the business.Utilize data to make informed business decisions.Invest in personal development to enhance leadership skills.Chapters00:00 Introduction to Nina Tulio and Her Work03:24 Current Trends in the Beauty Industry04:28 Travel Adventures and Professional Engagements06:34 Core Topics at Industry Events09:21 Adapting Business Practices for Modern Times10:07 Leading with Confidence and Overcoming Fear15:06 Building a Strong Business Foundation17:58 Navigating Challenges and Setting Standards20:18 Lowering Expectations, Raising Standards21:16 Identifying Business Struggles21:46 The Divide in the Salon Industry22:48 Adapting to Change in Business24:17 The Comeback of Commission Salons25:19 Choosing Between Booth Rental and Commission28:57 Attracting and Retaining Stylists35:58 Consumer Behavior and Spending Trends42:51 Challenges for Salon Owners in 202445:32 Lessons from Past Salon Ownership51:17 Final Advice for Salon Owners52:34 Introduction to Game-Changing Strategies53:05 Empowering Beauty Entrepreneurs53:34 Joining the Elevate Mastermind Community

Champagne, chocolate and coffee - three grocery items that Phil Lempert, the SupermarketGuru says, may be impacted by new tariffs. He tells us what to watch, how domino-effect of tariffs on prices, and how to shop SmartHER! Rundown: 00:00 Introduction to the Supermarket Guru 02:01 Understanding Grocery Store Operations 05:02 Impact of Tariffs on Food Prices 09:03 Supply Chain Dynamics and Consumer Behavior 12:13 The Role of Major Grocery Chains 15:05 Food Safety and Regulatory Challenges 19:57 Advice for Smart Grocery Shopping SUPPORT OUR MISSION   Shop our gear!  If you'd like to help support SmartHER News' mission of a free, independent, nonpartisan press – here's how you can become a SCOOP insider: https://www.scoop.smarthernews.com/get-the-inside-scoop/    Instagram: https://www.instagram.com/smarthernews/  Website: https://smarthernews.com/  YouTube Channel: https://www.youtube.com/smarthernews 

Next in Media spoke with Sammy Rubin, Vice President of Integrated Media at Wpromote, about the blurring lines between retail media and everything else brands care about - and how big brands are still in the middle of a messy process to integrate budgets and teams.

A check- in conversation with Ethan Soloviev, Chief Innovation Officer at HowGood, about how regenerative agriculture is truly taking off, its position within large food and agriculture companies, and whether we risk watering it down or falling into greenwashing (Spoiler: Surprisingly, we're doing a lot about it!). We also get an update on HowGood—they're doing well and focusing more on nutrient density-, plus, we talk about Regen House, which is revolutionizing the way good food fosters meaningful conversations at major events like COPs, climate summits, and Davos, bringing farmers, indigenous community members, and global executives together around regenerative food experiences. By centering conversations on actual good food rather than panels and PowerPoints, these gatherings forge authentic connections that move regeneration forward. And, of course, no conversation with Ethan would be complete without diving into AI—what currently does and what it could do for regeneration—not just through efficiency gains, but through innovative applications like predicting deforestation before it happens. The real breakthrough will come when we develop "large ecological models" trained on nature's patterns rather than just human texts, enabling truly regenerative landscape design.As Chief Innovation Officer at HowGood, Ethan offers a glimpse into how sustainability data is transforming food systems. Their database tracks environmental and social impacts for 33,000 ingredients and nearly 4 million products globally, enabling everything from carbon footprinting to supplier engagement. What's particularly encouraging is how this data influences consumer behavior—when sustainability information is presented clearly at the point of purchase, sales of sustainable products consistently increase across diverse markets.More about this episode on https://investinginregenerativeagriculture.com/ethan-soloviev-4.==========================In Investing in Regenerative Agriculture and Food podcast show we talk to the pioneers in the regenerative food and agriculture space to learn more on how to put our money to work to regenerate soil, people, local communities and ecosystems while making an appropriate and fair return. Hosted by Koen van Seijen.==========================

Ever wonder why some people crush it in sales while others barely scrape by?It's not always about having the flashiest product or the biggest ad budget. Nope. Often, it's about understanding how to price and present your offer in a way that speaks directly to the human brain.In this week's episode of The Happy Hustle Podcast, I'm diving deep into 17 psychologically backed sales and pricing strategies that can help you make more money and more impact—without ever feeling pushy or sleazy. Look—sales isn't just about making money. It's about solving problems for your dream customers. But the way you package your solution? That's where most entrepreneurs drop the ball.Pricing isn't just a number. It's a message. It's perceived value. It's how your ideal client feels about your offer.By using tested strategies from the world of psychology and real-life business (like Apple, Starbucks, and even IKEA), you can make your offers irresistible. Here are the 17 Proven Pricing Strategies: Price AnchoringLead with your most premium offer to anchor value in your buyer's mind.Example: Mention your $100K 1-on-1 offer before pitching the $25K group coaching—suddenly, that group offer looks like a steal!The Decoy EffectAdd a middle “meh” option to make your best offer shine.Example: The Economist's print-only vs. print+digital pricing made more people choose the combo, even at the same price.Contrast PricingPut high-priced items next to your core offer to make it look more affordable.Example: Rolex does this all the time—$10K watches look like a deal next to $100K ones.Charm PricingPrice ending in .99 or .97 actually sells more.Example: A $39.99 dress outsold a $40 one by 24%, even though it's just a penny difference!The Left Digit Effect$199 feels way cheaper than $200. Always think about that first number.Price FramingShow savings the smart way.Rule of thumb: If discount is under 20%, use dollars off. Over 20%? Use percentages.High-Low PricingShow the “original” higher price before the discount.Example: Was $200, now $120—bam, instant perceived deal.Goldilocks PricingOffer three tiers: good, better, best. Most buyers go for the middle.Pro Tip: Make that middle one your most profitable.Center Stage EffectPosition your most profitable option in the center of your website or pricing table. People gravitate toward the middle visually too.Pay What You Want (With a Twist)Let people name their price with a suggested amount.Example: Radiohead let fans choose what to pay for their album—and still made bank.BundlingCombine products/services for a higher perceived value.Example: Burger + fries + drink for $9.99 vs. $12 separately = feels like a win.The IKEA EffectPeople value what they help build.Let clients customize their package = more buy-in and satisfaction.Prestige PricingHigher prices signal higher status and exclusivity.Example: Tesla, Rolex, Chanel—they don't run sales. Ever. And they don't have to.Power of Storytelling in Pricing(Not officially listed, but sprinkled throughout)When you back your price with a story (your journey, client results, transformation), your offer becomes more than a product—it becomes a movement.The Power of Free (Zero Price Effect)People love free. Even when it's irrational.Example: Amazon's “Free Shipping” drove billions in extra revenue.Instead of discounting, add something FREE—like a bonus call or a surprise gift.Scarcity & Urgency (Ethical FOMO)Nobody wants to miss out.Use limited-time offers, limited spots, countdown timers—but always ethically.Example: “Only 3 VIP coaching spots left this quarter.” Simple. Powerful.Money-Back Guarantee (Risk Reversal)Remove the risk, and conversions soar.Example: “Try it for 14 days, and if you don't love it, get your money back. No hard feelings.”Sales isn't about tricking people. It's about using smart psychology to serve people better.When done right, these strategies not only boost conversions—but they build trust, deepen relationships, and make you feel proud of what you're offering.I've used these exact techniques in my business—selling biohacking programs, coaching, masterminds, and even products—and they work like magic (when done with integrity).Tune in to this episode now and learn how to skyrocket your sales using these 17 proven pricing strategies.Connect with Cary!https://www.instagram.com/caryjack/https://www.facebook.com/SirCaryJackhttps://www.linkedin.com/in/cary-jack-kendzior/https://twitter.com/thehappyhustlehttps://www.youtube.com/channel/UCFDNsD59tLxv2JfEuSsNMOQ/featured Get a free copy of his new book, The Happy Hustle, 10 Alignments to Avoid Burnout & Achieve Blissful Balance https://www.thehappyhustle.com/bookSign up for The Journey: 10 Days To Become a Happy Hustler Online Coursehttps://thehappyhustle.com/thejourney/Apply to the Montana Mastermind Epic Camping Adventurehttps://thehappyhustle.com/mastermind/“It's time to Happy Hustle, a blissfully balanced life you love, full of passion, purpose, and positive impact!”Episode Sponsor: Magnesium Breakthrough from BiOptimizers (https://bioptimizers.com/happy)If you've been on a restricted diet lately or maybe even taken some meds to shed those pounds for the summer, I gotta warn ya—be careful! You might have unknowingly created a nutrient deficiency that could not only mess with your health but also jeopardize those weight loss goals.Did you know that over 75% of Americans are already deficient in magnesium? Yeah, it's wild! Magnesium is this powerhouse mineral that's involved in over 600 biological reactions in your body. It helps with everything from sleep to stress management to hormone balance—all key players in keeping your weight on track.And if you're still on those meds, you might be dealing with some side effects like sleepless nights, digestive issues, or irritability, which can totally throw off your commitment to your goals. Whether you're taking meds or not, setting up healthy habits is crucial to maintaining your weight over time. One of the best things you can do? Make sure you're getting all the magnesium your body needs.Don't let a magnesium deficiency derail your progress! Give Magnesium Breakthrough by BIOptimizers a shot. Unlike other supplements, this one's got all 7 forms of magnesium that your body can actually absorb, so you get the full spectrum of benefits.This approach will help you crush your goals and maintain a healthy weight while keeping your overall health in check. For an exclusive offer, head to bioptimizers.com/happy and use the promo code 'happy10' at checkout to save 10%. And if you subscribe, you'll snag amazing discounts, free gifts, and a guaranteed monthly supply.

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Bedros Keuilian—founder and CEO of Fit Body Boot Camp and author of Man Up—to discuss his incredible journey from escaping the Soviet Union to building a multimillion-dollar fitness empire. Bedros dives into the erosion of freedoms in America, the critical role of personal responsibility, and the mindset needed to thrive as an entrepreneur. He shares hard-hitting insights on resilience, adaptability, and the lessons learned from navigating crises like the COVID-19 pandemic. This episode is a powerful testament to the opportunities available in America—and a masterclass in hard work, grit, and determination.TAKEAWAYSThe erosion of freedoms in America and the importance of standing up for rights.Personal journey of escaping the Soviet Union and its impact on views of freedom and success.The significance of personal responsibility in addressing societal issues.The need for prioritization in tackling multiple societal challenges.The concept of national intervention to address pressing issues facing the country.The strategy of division as a means to weaken collective strength.The evolution of the American Dream and opportunities for hard work and risk-taking.The impact of the COVID-19 pandemic on businesses, particularly in the fitness industry.The importance of adaptability and resilience in entrepreneurship.Views on immigration policy, including the need for secure borders and vetting processes. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

SUMMARYIn today's Weekly Business News episode, hosts Ryan Alford and Chris Hansen discuss the current economic climate, focusing on a significant decline in consumer sentiment revealed by a University of Michigan survey. They express concerns about inflation, government policies, and their impact on consumer behavior. The hosts also explore retail trends, noting the closures of stores like Forever 21 and GameStop, and the rise of e-commerce platforms such as Shein and Temu. They emphasize the need for better communication from the administration and highlight the importance of adapting to changing consumer preferences in a digital age.TAKEAWAYSDecline in consumer sentiment as reported by the University of Michigan survey.Concerns about the overall economic climate and inflation.Impact of government policies on consumer behavior and the need for better communication.Retail sector challenges, including store closures of brands like Forever 21 and GameStop.Shift in consumer shopping habits towards e-commerce platforms like Shein and Temu.GameStop's strategy to invest in Bitcoin as a response to retail challenges.Emotional aspects of investing and the volatility of GameStop's stock.Nostalgia for physical media and the transition to digital formats in entertainment.Importance of understanding consumer preferences and emotional drivers in business.The need for businesses to adapt to the changing economic landscape and consumer behavior. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

Right About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential. Resources:Right About Now NewsletterFree Podcast Monetization CourseJoin The NetworkFollow Us On InstagramSubscribe To Our Youtube ChannelVibe Science MediaSUMMARYIn this episode of Right About Now, host Ryan Alford sits down with Devora Rogers, Chief Strategy Officer at Alter Agents, to explore the ever-evolving world of marketing and consumer behavior. They dive into the challenges brands face in truly understanding their audiences, the transition from traditional focus groups to cutting-edge research methods, and the delicate balance between performance marketing and brand building. Devora introduces the concept of shopper promiscuity, explains how familiarity drives brand loyalty, and examines the rising influence of podcasts in shaping consumer decisions. This insightful conversation highlights the urgency for brands to adapt to shifting consumer preferences and craft compelling value propositions in a competitive marketplace.TAKEAWAYSUnderstanding the significance of consumer behavior in marketing.The concept of "shopper promiscuity" and its impact on brand loyalty.The transition from traditional focus groups to modern research methods, including virtual formats and mobile ethnographies.The tension between performance marketing and brand building, and the need for long-term consumer relationships.The complexity of modern marketing strategies across various channels.The role of familiarity in fostering brand loyalty among consumers.The challenges of attribution in marketing and the difficulty in determining effective channels.The importance of engaging with real consumers for genuine insights.The potential of podcasts as a growing marketing channel.The necessity for brands to adapt to changing consumer preferences and market dynamics. If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

SUMMARYIn this episode of Business News, hosts Ryan Alford and Chris Hansen delve into current business news. They discuss TikTok's potential $32 billion ad revenue, Southwest Airlines' controversial decision to charge for checked bags, and the evolving landscape of influencer marketing. The conversation also touches on Tesla's stock fluctuations, driven by Donald Trump's public support for Elon Musk, and the cryptocurrency market's sluggish response to recent positive news. The hosts emphasize the need for clear communication from leaders, particularly regarding economic policies and strategies, to alleviate public uncertainty and guide constituents through challenging times.TAKEAWAYSOverview of current business news and trendsTikTok's potential ad revenue and market challengesImpact of Southwest Airlines' new baggage fees on customer loyaltyEvolution of influencer marketing and its significance for brandsTesla's stock performance and the influence of public figures like TrumpTrends in the cryptocurrency market and investor sentimentImplications of tariffs on international trade and economic relationsImportance of transparency and clear communication in leadershipEffects of daylight savings on productivity and work-life balanceGrowth and popularity of the podcast and its content offerings If you enjoyed this episode and want to learn more, join Ryan's newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.