Podcasts about Search marketing

In this episode of Future Fuzz, Justin sits down with Alex Melen, award-winning entrepreneur, best-selling author, and co-founder of SmartSites - America's top-rated digital marketing agency. Alex shares how he and his brother scaled the business from a small team into a 400+ person global agency, landing a spot on the Inc. 5000 list nine years in a row.From navigating rapid technological shifts to staying ahead in a generative AI–driven world, Alex offers candid insights on sustaining growth, working with family, and helping SMBs thrive in changing markets. He also unpacks his views on the future of search, the rise of authentic video content, and why change is the biggest opportunity for agencies today.Guest BioAlex Melen is the co-founder of SmartSites, a digital marketing agency consistently ranked among America's fastest-growing companies by Adweek and the Inc. 5000. Under Alex's leadership, SmartSites has expanded to over 400 employees across six offices worldwide, earning a reputation for its data-driven, customer-centric approach.A serial entrepreneur since 1997, Alex has founded multiple tech ventures, authored best-selling books, and become a recognized thought leader in SEO, paid media, and digital transformation. Known for his industry candor, he's spoken at leading conferences on topics ranging from AI in marketing to SMB growth strategies.TakeawaysSustaining growth requires discipline — SmartSites has achieved 35%+ year-over-year growth for over a decade.Partnering with family can work if roles and strengths are clearly divided.Generative AI poses the first real existential threat to the search model since its inception.Click volumes from search may decrease, but their value will rise.Authentic, unpolished short-form video outperforms big-budget productions for engagement.SMBs are agile but vulnerable in crises — diversification is key.Change creates opportunities for agencies willing to adapt quickly.Chapters 00:00 Welcome to Future Fuzz & Guest Intro 01:04 SmartSites' 9-Year Streak on the Inc. 5000 03:05 Building a Business with a Sibling 06:14 The Existential Threat to Search Marketing 08:50 Generative AI vs. Traditional Search 13:37 Why Click Value Will Rise Despite Lower Volume 14:36 Lessons from TikTok's Early Ad Days 16:09 The Future of Video Content in Marketing 18:15 Authenticity Over Production in Video Strategy 20:25 Embracing Change as a Competitive Advantage 22:30 Microsoft, AI, and Shifting Industry Perceptions 26:13 Serving SMBs — Opportunities and Risks 28:36 Staying Industry-Agnostic & Performance-Focused 29:20 Closing Thoughts & Future OutlookLinkedIn⁠Follow Alex Melen on LinkedIn here⁠ ⁠Follow Justin Campbell on LinkedIn here⁠

In this exciting inaugural podcast episode of The Click Brief, hosts Jeremy Packee and Emily Anderson dive into the latest digital advertising and Martech updates from July 2025. They kick things off with a deep dive into OpenAI's new ChatGPT Agent, an advanced tool that can browse the web, use APIs, and automate multi-step tasks. The hosts explore its potential to save time and make work more efficient, sharing their personal experiences with grocery shopping and campaign management using the tool. Next, they discuss Google's AI-powered shopping upgrades, including virtual try-ons for apparel, smarter price alerts, and outfit inspiration. Emily emphasizes the need for e-commerce businesses to get their product feeds in top shape to stay ahead of the curve. As they move on to Instagram's new partnership with Google, the hosts highlight the value of SEO for social content, encouraging businesses to optimize captions and hashtags for better visibility. The episode continues with exciting updates from Google Ads, including the launch of localized forecasts in Keyword Planner, Meta's new ad performance breakdowns, and the rollout of asset-level metrics for responsive search ads. The hosts reflect on the need for caution when using AI-driven features and the importance of strategic decision-making in campaigns. Closing out the episode, Jeremy and Emily discuss Google's Smart Bidding Exploration, a new feature aimed at optimizing ROAS with more flexible bidding. They share their thoughts on the potential impact for e-commerce brands, while acknowledging that further testing is needed to fully understand its effectiveness. Tune in for all the insights and takeaways to keep your digital advertising strategies on the cutting edge!

On today's podcast episode, we discuss how retail media is impacting traditional search marketing, and how marketers can best leverage themselves on the wave of new retail media network platforms. Then, we break down how AI tools will affect the future of paid search advertising. Join our conversation with guest host and Director of Reports Editing, Rahul Chadha, Principal Analyst, Sarah Marzano, and Senior Analyst, Max Willens. Listen everywhere you find podcasts and watch on YouTube and Spotify.   To learn more about our research and get access to PRO+ go to EMARKETER.com   Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com    For a transcript of this episode click here: https://www.emarketer.com/content/podcast-behind-numbers-retail-media-social-changing-search-marketing   © 2025 EMARKETER Quad is a global marketing experience company that gives brands a frictionless way to go to market using an array of innovative, data-driven offerings. With a platform built for integrated execution, Quad helps clients maximize marketing effectiveness across all channels. It ranks among Ad Age's 25 largest agency companies. For more information, visit quad.com.  

This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Matthew Plese, president of catechismclass.com, about their efforts in optimizing Google Ads campaigns for his B2C business. Matthew shares insights on keyword strategies, the importance of analyzing organic versus paid searches, and the adaptability needed in digital marketing. They discuss specific strategies to improve ROI, including conversion value implementation, keyword analysis, ad creative enhancements, and A/B testing. The conversation highlights the necessity of continuous optimization and data-driven decision-making in successful online advertising. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

In this episode, Tiffany Anton chats with Cy Sears, owner of Serious SEM, about his journey from Yellow Pages to digital marketing and web design. Cy shares insights on the value of original content, building business websites that act as true assets, and why customized ad leads outperform generic ones. Listen To The Local Matters Podcast Today! News Talk 94.1

Today we're picking up where we left off. Last time, we took a hard look at the shifting search landscape and how Google—after decades of dominance—is facing real challenges from AI, government regulators, and changing user habits. But today, I want to take the glass-half-full approach and balance the threats and challenges with the new, real opportunities. Because while disruption can feel unsettling, it often clears the way for something better. If this sounds interesting, stick with me and let's explore more together in this two-part series.Now... on to the show...

Send us a textIn this episode of the Private Practice Survival Guide, we discuss advanced strategies for optimizing your local search presence and attracting more patients in your community. We explore how to maximize your Google My Business profile, encourage and manage online reviews, and create locally focused content that ranks in search results. The episode also highlights tools and techniques for tracking local SEO performance and adjusting strategies to maintain top rankings. With the right approach, your practice can become the go-to choice for patients in your area. Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today's business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide Book

For years, Google has been the primary gateway to the internet. If you wanted to be found, you needed to rank. But today, that dominance is being challenged like never before, from all sides. In this episode, we're diving into the shifting landscape of search: how AI is changing what we see, why regulators are putting pressure on Google's ad empire, and how user behavior is rapidly evolving. Whether you're a business owner, marketer, or just someone trying to keep up, these changes could reshape our strategies to be found online. If this sounds interesting, stick with me and let's explore more together in this two-part series.

Marc Kramer, host of the award winning The Best Business Minds, Kelly Cutler author of "Search Marketing: A Strategic Approach to SEO and SEM"

In a twist that flips the format, today's Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace — the show's behind-the-scenes force for nearly a decade — grabs the mic. What unfolds is a no-BS conversation about how AI is dismantling the old playbook, why cold emails are basically spam of the past, and what marketers need to do now to stay relevant. Stephanie unpacks why Account-Based Experiences (ABX) — not just ABM — are the new battleground for meaningful engagement, and why trust, speed, and human connection are the real growth levers in an AI-saturated world. From digital buyer agents and decentralized discovery to building content that LLMs can't summarize, this episode delivers sharp takes on where marketing is headed — and who's already falling behind. And if you're curious about cold texting, naming dogs after food, or whether mascots actually move the needle… don't miss the lightning-fast Relevant or Irrelevant round. Key Moments: 00:00 From 2,000 Interviews to the Hot Seat01:08 How AI Is Reshaping B2B Marketing02:25 The Collapse of Traditional Tactics03:43 AI Disrupting Email & Search Marketing04:39 Why ABX Is the Future of B2B Strategy08:54 AI Buyer Agents Are Coming — Fast13:32 Trust, Community & Decentralized Buying17:07 ABM vs. ABX: What's the Real Difference?21:34 Smarter Metrics for Long-Term Growth23:13 LLMs vs. Google: The New Search Shift24:46 Building Content LLMs Can't Summarize27:00 Enterprise Entertainment as a Marketing Play30:39 Niche Content That Converts in B2B33:50 Relevant or Irrelevant? Rapid-Fire Trends  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

The SEO world is a fascinating mix of technical, marketing, and creativity. All these things need to come together to have an awesome SEO strategy. I almost feel like the words “SEO” can't fully encompass everything it means to me and part of me wishes I could just invent new words for Search Marketing. In my humble opinion, doing an audit or assessment is the first step of any successful SEO adventure because you can't make any progress toward your goals if you don't know where you currently stand. Awareness is the first important step of making any sort of change (in business and life!) and the audit does exactly that! So what does an SEO audit cover exactly?  Different experts cover different things, but at a high level, this is what is included in my own SEO audit process and I'll be reviewing each one in detail below: Technical Errors Keyword + Content Review Outreach Website Links: Full episode show notes for this episode: https://digitalbloomiq.com/seo/seo-audit-process   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan   More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/   Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

In this episode, Dots Oyebolu meets with Amy Hebdon, Founder of Paid Search Magic. Amy shares insights from two decades of paid search experience, reflecting on the evolution of digital advertising and uncovering what truly drives strategic success in PPC. Key Takeaways:(01:33) Paid search can be deeply strategic, offering room for creativity and problem-solving when done right.(02:49) Google Ads transformed digital advertising by prioritizing relevance over banner visibility.(04:46) Understanding Google's motivations helps marketers respond more effectively to platform changes.(07:50) Despite changes in technology, ad opportunities will persist because ads remain Google's revenue engine.(08:50) Broad match works in some accounts but fails in others — nuance beats blanket advice.(13:41) Great audits begin at the strategic level, aligning mission, objectives, and tactics using the MOST framework.(16:01) High ad strength isn't a reliable indicator of campaign effectiveness; focus on message clarity and fit.(19:14) Marketers must accept the quirks of Google's enforcement systems — appeals and pivots are often necessary.(26:51) Proving value means aligning with client goals and telling the full story behind paid media's impact.Resources Mentioned:Amy Hebdonhttps://www.linkedin.com/in/amyhebdon/Paid Search Magichttps://www.linkedin.com/company/paid-search-magic/Spectrehttps://spectre.uk.com/Google Ads / Adwordshttps://www.google.com/aclk?sa=l&ai=DChcSEwi4mZjJ_MiMAxUkhUsFHeObC_QYABAAGgJzZg&co=1&ase=2&gclid=CjwKCAjwktO_BhBrEiwAV70jXkbE4mGNVnzCffF6SLcewq9xX7SNUxzN5AMD79yJ4OWuJR9J41mkqRoC_GsQAvD_BwE&ei=fl71Z8XsLcqvhbIP4-as4Qo&sig=AOD64_2FogJiz4EobzysFZMRPzZJFRlRbw&q&sqi=2&nis=4&adurl&ved=2ahUKEwjFo4bJ_MiMAxXKV0EAHWMzK6wQ0Qx6BAgKEAEInsightful Links:https://marketing.org.nz/resource-hub/digital-marketing/the-future-of-paid-ads-and-organic-contenthttps://www.linkedin.com/pulse/how-ai-changing-paid-search-skmktgagency/https://www.sortlist.com/blog/search-engine-advertising/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.Link to research: https://insights.upp.ai/from-search-to-sale-report Topics discussed in this episode: Why search is underrated by retailers. How the customer journey has changed. What is the ‘messy middle' in eCommerce. Why older shoppers lean heavily on search. How AI improves more than just bidding. How to use product data to boost search. Why large inventory retailers need automation. Links & Resources Website: https://upp.ai/Link to report: https://insights.upp.ai/from-search-to-sale-report  LinkedIn: https://www.linkedin.com/company/upp-ai/  LinkedIn: https://www.linkedin.com/in/stephenwarrington/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3d9adw2z MORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Meet Rachael (00:23): Rachael shares a bit about herself, her love for outdoor activities, and her unhealthy number of houseplants.How She Found PPC (02:27): Rachael details how she fell into paid search while interning during college and unexpectedly became responsible for an entire company's PPC efforts at just 19 years old.Why PPC? (06:34): Discussing why she stuck with PPC, Rachael explains the value of having a specialized skill set in marketing, the blend of creativity and data-driven strategy, and how she enjoys working in the field.The Importance of Specialization (07:50): Chris and Rachael discuss the advantage of developing hard skills over being a generalist in marketing.Past PPC Experience (11:57): Rachael shares her experience working with B2B clients, including industrial manufacturing companies, and her time managing Amazon advertising campaigns.Rachael's Wildest Job Story (14:15): Before PPC, Rachael worked at a Christmas-themed petting zoo and amusement park—where she did everything from cleaning barns to getting bitten by a woodchuck.Life at Granular (20:30): Rachael talks about what she enjoys most about working at Granular, including the diverse client portfolio, collaborative culture, and strong team dynamic.Her Approach to PPC (22:38): Rachael shares her PPC philosophy: setting up accounts in a structured and organized way from the start, taking ownership of client relationships, and maintaining a high standard of work.The Future of PPC (26:42): A discussion about automation, AI, and the evolving challenges of paid media, including concerns about losing control over key account functions.Final Words of Wisdom (28:58): Rachael's advice: never be afraid to ask questions and continue learning—don't let the fear of feeling “dumb” stop you from growing.

#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick⁠, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How did you get into client-side  AI - How is AI part of your daily work process Q4 What frustrates you most about all the new updates Q5 How is your PPC workload as a client-side professional Q6 What's one thing you want to leave people with Q7 Advice to freelancers wanting to pitch Q8 What is your favourite agency story to tell Q9 What best advice have you been given? Q10 Do you suffer from Imposter Syndrome and how do you deal with it

Is your music school showing up where it matters most? In this first episode of the year, Daniel and Nate unpack what's changed in search marketing, why it matters for your music school, and how to stay ahead of the curve in 2025.- - - - -Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:growyourmusicstudio.com/freeGet updates and FREE workshop invites from Nate and Daniel:growyourmusicstudio.com/7fmsIf the podcast has been helpful to you, leave a review here:growyourmusicstudio.com/7fmsReview*******SPONSOR - Piano Express from GroupLessons.comNow's the time of year to consider what programs you are going to be offering in your music studio this fall…And if you are looking for a program that will:Increase student retention…Increase the number of your beginners that become intermediate students…Help students go through their books faster (Proven! We did a study on this!)...Increase home practice time (Proven! We have years of data showing that this happens)And increase the profit in your studio (not just revenue)…… Then you need to head over to GroupLessons.com, sign up for a free demo, and we'll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)... with little to no difficulty.You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).Click here for more information*******SPONSOR - Big Music GamesBig Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student's ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

Episode 268 of the Hotel Marketing Podcast reveals the trends AI (chatGPT) sees as the biggest shifts in the world of SEO for hoteliers. Do you think these 7 predictions will come true? Get the full show notes at www.TravelBoomMarketing.com/podcast Welcome to the first episode of the new year!

Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency to focusing solely on PPC at Granular. She shares her passion for digital media and the desire to deepen her expertise in paid media.Paid Media Then vs. Now (17:32): A discussion about how AI and machine learning have reshaped the industry since Kelsea began her career, alongside the rise of immersive ad formats and short-form video content.Why She Loves Paid Media (22:09): Kelsea emphasizes the satisfaction of driving measurable results for clients and the impact of her work on business growth.Granular's Culture (23:13): Kelsea reflects on the collaborative and innovative environment at Granular, highlighting the team's focus on learning, independence, and pushing boundaries in digital marketing.The Future of Paid Media (25:38): Chris and Kelsea dive into the potential of AI in advertising, the rise of immersive ad formats, and the challenges small businesses face in an increasingly competitive digital landscape.Final Words of Wisdom (28:10): Kelsea advises listeners to trust their instincts, drawing from her personal experiences and professional journey.Wrap-Up (29:14): Chris thanks Kelsea for braving the cold Wisconsin weather and wraps up the episode with a call to subscribe for more PPC tips and insights.

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.Highlights:"If you're starting from scratch with marketing, it's not search marketing I'd double down on." "The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms.""People are looking for authenticity and consistency in the personalities they follow, not just content." "As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums." Timestamps:00:00 - Introduction: The Current State of Search Marketing 02:52 - The Inefficacy of Traditional Search for Nationwide Businesses 05:03 - Shifting Priorities: Paid Media vs. Organic Search 08:24 - The Impact of AI and Generational Changes on Search Behavior 11:05 - The Importance of Multi-Channel Marketing Strategies 14:00 - Connection and Authenticity in Content Marketing 17:00 - Discussing Owned Media and Its Advantages Over Organic Search 20:21 - User Experience and the Shift Away from Traditional Search 23:18 - Reddit as an Emerging Search Platform 26:28 - The Role of Specialized Sites and Social Groups in Niche Searches 27:24 - Conclusion: Future Outlook on Search MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventually moving into paid media as she grew curious about how ads work.PPC in Motion (05:08): Sarah shares insights on the shifting PPC landscape, including major changes she's noticed, such as clients' decreased interest in advertising on Twitter (now X).Why She Loves Paid Media (07:50): For Sarah, a successful campaign that converts feels incredibly satisfying. She talks about the unique rewards of managing targeted campaigns that hit the mark.Design Meets Data (09:15): Sarah explains how her background in design still comes into play, whether she's adjusting ad visuals or helping make reports more engaging.Granular's Team Culture (11:16): Sarah reflects on her experience working at Granular, highlighting the team's supportive environment and the camaraderie among colleagues.Managing Clients with Clarity (18:17): Sarah explains her “client-by-client” approach, balancing open communication with expertise to keep clients informed and campaigns successful.AI in Paid Media: Opportunities and Caution (23:19): Sarah discusses her mixed feelings about AI in digital advertising. While helpful in creating copy, AI can sometimes limit advertisers' control over targeting.The Future of PPC (27:58): Chris and Sarah dive into the potential future of PPC, considering everything from automation to Google's evolving role in the field.Final Words of Wisdom (30:22): Sarah's advice? Always double-check your settings, be kind to animals, and get a good night's sleep.

Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.Tim's Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim's career, with fewer platforms and simpler strategies, compared to today's automation and expanded platforms like TikTok and Amazon.Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.Words of Wisdom (41:11): Tim's closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.

#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you're keeping up with all the updates from Google, Microsoft and the world of Ai Q2 With all the people worrying about enhanced CPC's, how have you felt about it and how should people approach it? Q3 Do you use performance max and how are you finding it? Q4 How do you use Ai - How often do you find yourself in Chat GTP, Claude or do you have an alternative? Q5 What would you say to paid search advertisers who feel that Ai may take their jobs? Q6 How do you keep yourself interested in the new Ai updates happening? Q7 Has your workload changed and who are the people you need to push back on? Q8 How important is it to actually know the business goals? Q9 What advice have you been given that was not for you? Q10 How do you deal with imposter syndrome? Q11 What are the important things you want to hear when an agency is pitching to win business? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

95% of iOS users opt out of ad tracking. A judge ruled Google acted illegally to maintain its search monopoly. And the company backtracked on plans to eliminate third-party cookies... A lot is happening in the world of search.This week, Elena, Angela, and Rob explore the changing landscape of search marketing. They discuss Google's evolving role, the effectiveness of targeting strategies, and how AI chatbots are reshaping search behavior. Learn how to prepare your brand for a future where consumers increasingly bypass traditional search engines in this week's episode.Topics covered: [0:47] Google's decision on third-party cookies[4:45] Targeting effectiveness: first-party data vs third-party cookies[11:00] Impact of the recent antitrust ruling against Google[14:47] The state of paid search advertising[20:23] How AI chatbots are changing search behavior[22:01] Strategies to prepare for the future of search To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2023 New York Times Article: https://www.nytimes.com/2023/09/12/technology/google-antitrust-ruling.htmlGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of building great in-house search marketing teams. He emphasizes the importance of aligning team skills with the specific needs of business marketing strategies to enhance efficiency and effectiveness. Roe shares insights on recruiting the right talent and fostering a culture that supports continuous learning and adaptation in the fast-evolving digital landscape. Today, Roe talks about leveraging team dynamics to maximize search marketing success. Show NotesConnect With: Roe Pressley: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Text us your thoughts on the episode or the show!Unlock the secrets of AI's role in transforming search marketing with insights from Adi Abdurab, Senior Marketing Content Manager at KodeKloud. Explore how AI has evolved from the rudimentary visions of the 1970s to the cutting-edge large language models like BERT, Lambda, and MUM, which enhance our interactions with search engines. Adi and Michael dive into the progress of AI technology, shedding light on how it better understands human dialects and thought patterns, making it an integral part of our everyday digital experiences.They complex challenges AI faces in the realm of search marketing. From deciphering user intent to combating the flood of AI-generated content, Adi shares real-world examples and personal experiences, including the competitive landscape of SEO in the semiconductor industry. They reflect on the paradoxes of AI development, scrutinize historical AI failures, and discuss the implications of Google's content filtering on SEO strategies. This chapter promises a nuanced view of the hurdles and triumphs in AI-enhanced search marketing.They also address the limitations and future prospects of AI in content creation and search personalization. Discover how AI is reshaping online privacy concerns and the evolving landscape of content generation, from improving technical accuracy to streamlining processes like translations. They ponder the potential advancements in voice recognition and localized content, emphasizing the enduring appeal of traditional reading formats. Engage with them as they journey through expert insights and future expectations for AI's impact on search marketing.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the Show.

Welcome to episode 233 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster, Senior Partner at Eckstein, Summers, Armbruster & Co (ESA & Co). With over 30 years of experience, Adam has helped clients grow their sales and profits by leveraging the power of TV, digital, and mobile advertising. As a Fox Business commentator and contributor to several publications, Adam shares insights and analysis on the latest media trends and their impact on consumers and businesses. Core competencies include designing and executing high-ROI campaigns, creating and implementing customized TV, web, and mobile plans, delivering keynote speeches, webinars, and training sessions, and applying the proven methodology used by the top one percent of all sales professionals. The mission is to help clients and audiences engage their customers and prospects effectively and stay ahead of the curve in the dynamic media landscape.   What you'll learn about in this episode:   1. Importance of Video Content:  - Utilize various platforms like YouTube, Meta, and LinkedIn for video content.  - Video content feeds AI algorithms, boosting visibility and engagement.   2. Evolving Marketing Strategies:  - Embrace video marketing to engage audiences effectively.  - Test different ad formats to determine what resonates best with viewers.   3. Responsive Client Engagement:  - Immediate responsiveness is key to winning clients in urgent situations.  - Differentiate your firm by emphasizing trustworthiness and responsiveness.   4. Online Reputation Management:  - Online presence and responsiveness are crucial for client retention.  - Leverage CRM data to analyze client patterns and improve conversion rates.   5. Competitive Market Strategies:  - Brand and differentiation are essential in competitive markets like Atlanta and Miami.  - Monitor key metrics like Google costs per click and conversion rates for marketing optimization.   Resources:  https://www.linkedin.com/posts/adam-armbruster-4bb862a_my-fox-business-interview-with-legendary-activity-6868984099739181057-q-T2?utm_source=share&utm_medium=member_desktop https://www.facebook.com/AdamonTV/ https://www.linkedin.com/in/adam-armbruster-4bb862a/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost

Send us a Text Message.Hey everyone, Jen here! Today, I'm beyond excited to share some pearls of wisdom from my chat with the incredible  @jessicastansberry . Jessica is a powerhouse in the world of content creation and a master at helping businesses grow, especially using YouTube.In this episode, we dive into her inspiring journey from a determined 14-year-old to a successful entrepreneur, her game-changing strategies for leveraging YouTube, and her valuable tips on balancing content creation with business. Whether you're just starting out or looking to scale, Jessica's insights are a treasure trove for any entrepreneur. Tune in and get ready to turn your content into a money-making machine!Freebie and other links: https://jenvazquezcoach.com/unleashing-your-content-creation-power-with-jessica-stansberry/Pinterest Challenge - Sign up FREE https://thepinterestqueen.com/challengeLearn Pinterest with live coaching from me for only $40/month! https://pintereststrategyacademy.com/psc

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jason Berkowitz as they work hard to demystify search engine optimization (SEO), that nasty algorithm, while laying out real tactics that work. Jason Berkowitz is the founder and SEO Director of Break The Web, a Search Marketing agency focusing heavily on Search Engine Optimization and Paid Advertising. His career in SEO dates back to 2010 when he was hit head-first with the same issue many new business owners face: bringing in new leads and revenue. This journey led Jason to find the SEO acronym and open a paradigm shift into the world of marketing.

Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come.  Today's guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client's websites to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.  What You'll Learn In This Episode  - How the role of SEO in business has changed in recent years and how this can be used to your advantage. - Strategies to improve your SEO strategy for your business by using niching and specific search terms. - Which tools can be used to start analysing your website traffic and optimising your website now. - The differences between using social media advertising and SEO in your business. - Real examples of the results that can be achieved by applying Search Marketing the right way.  Resources:  - Find all of Claire's services at https://www.claire-taylor.co.uk/ - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.Jeannot's Background (00:37): Discussion on Jeannot's roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.Entering PPC and Digital Marketing (02:15): Jeannot shares his entry into PPC, highlighting the transition from manual strategies to automation.Specialization and Client Management at Granular (03:50): Focus on Jeannot's role in managing client portfolios and his specialization in e-commerce PPC.Career Journey and PPC Evolution (05:19): Jeannot recounts his career path and observations on the changing landscape of PPC.Automation's Impact on PPC (09:52): Discussion on the shift towards automation and machine learning in PPC, and transitioning from Universal Analytics to GA4.Client Management Philosophy (19:13): Jeannot emphasizes the importance of being proactive, transparent, and adaptable with clients.Predictions on the Future of PPC (26:02): Insights into the potential for increased automation and AI in PPC, alongside concerns over decreasing manager control.Personal Growth and Hobbies (33:07): Jeannot talks about the value of continuous improvement and shares his interest in music as a personal growth area.Closing Thoughts (35:29): Recap of the conversation, appreciation for Jeannot's insights, and an invitation for listener engagement.

Gartner forecasts a significant shift in the digital marketing realm by 2026, predicting a 25% decline in traditional search engine volume due to the rising influence of AI chatbots and virtual agents. This evolution is poised to redefine marketing strategies, emphasizing the importance of generative AI in content creation and the critical need for quality … Continue reading AI Chatbots to Redefine Search Marketing #1727 → The post AI Chatbots to Redefine Search Marketing #1727 appeared first on Geek News Central.

Gartner forecasts a significant shift in the digital marketing realm by 2026, predicting a 25% decline in traditional search engine volume due to the rising influence of AI chatbots and virtual agents. This evolution is poised to redefine marketing strategies, emphasizing the importance of generative AI in content creation and the critical need for quality … Continue reading AI Chatbots to Redefine Search Marketing #1727 → The post AI Chatbots to Redefine Search Marketing #1727 appeared first on Geek News Central.

He is the founder & SEO Director of Break The Web, a Search Marketing agency focusing heavily on Search Engine Optimization and Paid Advertising.His career in the SEO world dates back to 2010 when he was hit head first with the same issue many new business owners face: bringing in new leads & revenue.This journey led him to find the SEO acronym and open a paradigm shift into the world of marketing.Joining me on this episode of The MindShare Podcast is Founder & SEO Director of Break The Web Search Marketing Agency – Jason Berkowitz.4:58 *before we get into the real meat of today's show, I want to get some context about you going sky diving… I talk a lot about fear with my audience… what kind of emotions were running through you before your first jump… and then what did you realize about yourself after you finally actually jumped?9:39 *back in 2010, it seems from your bio as if you were trying to grow a business, trying to bring in more leads, and increase your sales… and that's when you realized you needed to get into SEO… can you share some more details about that one for us, set the stage here for today's convo?12:17 *what is SEO?13:09 *is this something that more and more companies are getting involved with, or is it trending the other way because of other available solutions?14:46 *what are some of the biggest myths about SEO?16:52 *how does SEO tie into Google… to leverage how the algorithms work?17:29 *what's the difference between ON page and OFF page SEO?22:13 *is SEO the same as running ads, whether it's banner ads, or youtube ads, or even social media ads… what's the big difference everyone needs to be aware of?24:17 *so how do I optimize for SEO, do I need to hire a company, can I do this on my own?25:14 *what kind of average cost are we looking at to hire someone to do it for my business… can my small business even afford a strategy like this?28:42 *how can I do my own SEO, and what kind of time would it take if I do it myself… should I even try?32:37 *is SEO the be all and end all of increasing brand awareness online… what else should I be doing?36:52 *do I need to have a really strong social media presence as part of my SEO strategy?38:55 *if I do invest in SEO, what do I need to be doing to support it… what needs to be part of my marketing strategy, or even my daily routine?41:12 *does google provide a list of what you need to do to maximize SEO?42:27 *do I need to be creating a lot of content to make SEO work?43:57 *is SEO different from country to country?46:33 *what about my website, does it need to have all the fancy bells and whistles?47:59 *am I making a huge mistake if I don't leverage SEO to grow my brand… and in real simple terms what action steps do you suggest I do today after listening to this episode?49:29 *let's go back to the idea of fear when I asked you about skydiving… what would you say to anyone who is scared to explore this avenue for their business?51:18 *how do you know its been a successful day for you?52:49 *any final wordsGet your FREE gift on my homepage at www.mindshare101.com just for tuning in!I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.And we haven't connected yet, send me a message!Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101

In this episode, Stacy and Tim chat about how to deliver a digital search marketing strategy to drivesolutions for clients across the world. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

Get to know Lauren in 139 seconds (00:24)Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)Importance of organization, clear communication, and adaptability in PPC management. (07:46 - 12:09)Lauren's expertise in B2B and e-commerce PPC strategies. (12:09 - 15:05)Speculation on the impact of AI on PPC strategies and the digital marketing landscape. (15:05 - 18:53)Balancing excitement and concerns about technological advancements in PPC. (18:53 - 23:53)Email us at info@GranularMarketing.comFollow us on Facebook  and Instagram

At the personal request of Reid Hoffman to emerge from early retirement, David joined LinkedIn in 2009 during a period of rapid growth to help stabilize the chaos, cultivating a much-needed culture of “Site Up and Secure.” Before this, David served as SVP of Engineering and Operations at Yahoo!, overseeing their Search Marketing organization and the Production Operations infrastructure for the entire company. Throughout his career, David has held multiple leadership positions and is recognized as one of the top operations executives. David's intensity, passion, courage and commitment to work have always been deeply admired by his colleagues and his wisdom, well captured in one line axioms, better known as Henkeisms, are still echoed at LinkedIn. This episode was first published almost 3 years ago and we are sharing it again because it's been one of our favorites :) Hope you like it too! Segments: [00:01:37] “This is my freaking site” poster [00:04:10] David's first 2 retirements and starting at LinkedIn [00:09:41] IC to Management [00:17:20] Site-Up Culture [00:21:58] Re-architecting LinkedIn's release process [00:27:23] War stories from Yahoo: The 10G Massacre [00:32:06] “Go to work every day willing to be fired”: Project Panama at Yahoo [00:43:33] The power of Individual Contributors Show Notes: David Henke on LinkedIn Learning to Lead - David Henke's talk on leadership which he delivered at his alma mater - UCSB Project Inversion at LinkedIn Stay in touch:

In this episode of the "Unknown Secrets of Internet Marketing" podcast, host Matt Bertram welcomes guest Anthem Blanchard's diverse background includes ventures in digitizing gold and early involvement in blockchain. The conversation touches on Anthem OG status in Bitcoin and where he discusses the unique dynamics of various crypto communities and the evolving landscape of Web3 Marketing Strategies. Anthem emphasizes the importance of transparency in the crypto space and encourages marketers to understand its origins. The podcast provides valuable insights for those navigating the crypto space and preparing for the future of Web3 marketing.Guest: https://www.linkedin.com/in/anthemblanchard/Matt: https://www.linkedin.com/in/mattbertramlive/__Support the showAdditional opportunities to hear from Matt:Sales and Marketing Podcast: https://oilandgassalesandmarketing.com__The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.Additionally, Matt shares their own experiences and strategies in Search Marketing, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help digital marketers, CMOs, entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Find more great episodes here: bestseopodcast.com/Disclaimer: For Educational and Entertainment purposes Only.Support the show

Dive into this podcast episode where we review some of the best keyword research tools currently available in the market. Discover the intricacies of each tool and gain valuable insights into optimizing your content and finding long-tail keywords for search engines. Unleash the power of effective keyword research and learn how to identify the best keywords that will significantly enhance your ability to drive traffic to your content.Tune in to unlock the secrets of successful keyword optimization and elevate your content strategy to new heights!__Want Professional Keyword Research Do-For-You (DFY): https://www.ewrdigital.com/digital-strategy-consulting/audits/seo/keyword-researchRecommended Keyword Research tool: https://mangools.com/kwfinder#a6580a8d86aee0885c06bff11Topic sources: https://zapier.com/blog/best-keyword-research-tool/, https://backlinko.com/keyword-research-tools__Support the show__Additional opportunities to hear from Matt:Sales and Marketing Podcast: https://oilandgassalesandmarketing.com__The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.Additionally, Matt shares their own experiences and strategies in Search Marketing, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help digital marketers, CMOs, entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Find more great episodes here: bestseopodcast.comSupport the show

Do you want to 3X your traffic to your business? Get more sales? Visit https://RedRatMedia.com to learn how to rank higher on Google, get more leads, and more sales! We are a Digital Marketing Agency & Ad Agency in Austin Texas that helps SMBs grow with SEO and PPC/Google Ads. P.s., Want to be an affiliate for us?

In this episode, I dive into why it's crucial to focus on how to do SEO holiday in a way that grows your potential for growth when December rolls around. Learn why preparing your website in advance and understanding the specific desires and search patterns of your audience during the holidays can set you up for success. Full podcast shownotes here: https://digitalbloomiq.com/seo/seo-holiday-prep Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email Follow Digital Bloom IQ on all social media platforms @digitalbloomiq: Instagram - https://www.instagram.com/digitalbloomiq/ Facebook - https://www.facebook.com/digitalbloomiq YouTube - https://bit.ly/dbiqyoutube

Artificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way… The post Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397) appeared first on Tim Peter & Associates.

Brett invites a SaaS SEO expert who he met through a Jay Acunzo masterclass, Viola Eva. Viola is the Founder and Head of SEM of Flow SEO. She and her team of 14 create SEO strategies to ensure that valuable content doesn't end up in internet purgatory and gets seen by the addressable market. Today with Brett, they discuss the evolution of AI in search marketing. She also explains “EEAT” and breaks down the 3 pillars of SEO: good technical infrastructure, relevant content, and links for authority. 0:00 Introduction1:11 Conversation with Viola3:04 Growing Flow SEO5:20 Leadership and team dynamic8:10 Content strategist11:00 SEO17:26 3 pillars18:22 AI21:00 EEAT—experience, Expertise, Authority, Trust 23:10 New AI tools30:17 Outro Get access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Viola:| LinkedIn | Flow SEOFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

Many of you listening are Health and Wellness businesses, so this one is for you. Ranking in Google for health terms isn't always easy, but it's worth it since it can change how your website and business attract clients who are already looking for what you have to offer. Full episode shownotes + extra tips here: www.digitalbloomiq.com/seo/ranking-for-health-and-wellness-searches Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email Follow Digital Bloom IQ on all social media platforms @digitalbloomiq: Instagram - https://www.instagram.com/digitalbloomiq/ Facebook - https://www.facebook.com/digitalbloomiq YouTube - https://bit.ly/dbiqyoutube

In the latest edition of the Omni Talk Fast Five, sponsored by the A&M Consumer and Retail Group, Firework, SPS Commerce, and Sezzle Chris Walton and Anne Mezzenga discuss: Instagram Launching Search Marketing API For the full episode head here: https://omnitalk.blog/2023/06/01/fast-five-video-ulta-puts-fragrances-behind-bars-while-cooler-screens-prevail-at-kroger/

In this episode, we're going to dive into the world of online courses and interview Gina Onativia about how to renew energy into the marketing and selling of your online course.   Full episode shownotes here: https://digitalbloomiq.com/pod/gina-onativia   Get email updates on all podcast episodes (+ SEO tips, behind-the-scenes, and early bird offers) here: https://digitalbloomiq.com/email  

I get this asked this excellent question often so I thought I'd create a podcast talking about this. I hope this inspires you to take more intentional and consistent action with your Search Marketing. Full episode shownotes + extra tips here: www.digitalbloomiq.com/seo/does-multiple-keywords-improve-ranking Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

I'm bringing my good friend Jana O. back onto the podcast to talk about SEO and Pinterest strategies to getting ranked in Google with your Pinterest marketing. We've had several clients ask about this and we wanted to give some guidance and strategies to make this happen for you!    Full episode shownotes here: www.digitalbloomiq.com/seo/ranking-with-pinterest-in-google   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email  

In this episode, we have a special guest, Erika Austin, a Digital Marketing Consultant, sharing her insights on using ChatGPT for SEO. We all know that Search Engine Optimization (SEO) is critical for any business, and Erika provides valuable tips and tricks on how to leverage ChatGPT to improve your website's search engine ranking. With Erika's expertise and ChatGPT's capabilities, you'll be able to take your SEO to the next level. Tune in and join the conversation!   Full episode shownotes here: www.digitalbloomiq.com/pod/erika-austin    Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email  

It was so much fun talking with Dan Staub about Influencer Marketing. Working with Influencers can feel confusing and mystical at times but in this episode we break it out, covering pitching strategies, how to choose the right influencer for your online campaigns and also some example influencer/brand partnerships to draw inspiration from.    Full episode shownotes here: https://digitalbloomiq.com/pod/dan-staub   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email  

This episode features Mark Meyerson, the director and the head of Search Marketing at One Egg Digital. He has over 13 years of experience in the marketing industry, specializing in Paid Search & Analytics.Learn from Mark as he discusses advertising on Google and the importance of running properly set up and optimizing Google ads to get traffic.Mark shares some of the key mistakes he sees when people run Google ads and how they can avoid those.Find out more about Mark's course, what people can gain from taking this course, and who should take it. Know the advantage of taking a paid course versus trying to educate yourself through the free Google videos.Mark gives advice to those who are just starting a business and looking to drive traffic through Google ads as opposed to somebody who's more established.Episode Action Items:To find more information about Mark, go to:LinkedInbymarketers.coABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.