Podcasts about Search marketing

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Best podcasts about Search marketing

Latest podcast episodes about Search marketing

Marketing Trends
How to Outrank LLMs, Bypass AI Agents, and Actually Get Noticed!

Marketing Trends

Play Episode Listen Later Apr 30, 2025 40:13


In a twist that flips the format, today's Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace — the show's behind-the-scenes force for nearly a decade — grabs the mic. What unfolds is a no-BS conversation about how AI is dismantling the old playbook, why cold emails are basically spam of the past, and what marketers need to do now to stay relevant. Stephanie unpacks why Account-Based Experiences (ABX) — not just ABM — are the new battleground for meaningful engagement, and why trust, speed, and human connection are the real growth levers in an AI-saturated world. From digital buyer agents and decentralized discovery to building content that LLMs can't summarize, this episode delivers sharp takes on where marketing is headed — and who's already falling behind. And if you're curious about cold texting, naming dogs after food, or whether mascots actually move the needle… don't miss the lightning-fast Relevant or Irrelevant round. Key Moments: 00:00 From 2,000 Interviews to the Hot Seat01:08 How AI Is Reshaping B2B Marketing02:25 The Collapse of Traditional Tactics03:43 AI Disrupting Email & Search Marketing04:39 Why ABX Is the Future of B2B Strategy08:54 AI Buyer Agents Are Coming — Fast13:32 Trust, Community & Decentralized Buying17:07 ABM vs. ABX: What's the Real Difference?21:34 Smarter Metrics for Long-Term Growth23:13 LLMs vs. Google: The New Search Shift24:46 Building Content LLMs Can't Summarize27:00 Enterprise Entertainment as a Marketing Play30:39 Niche Content That Converts in B2B33:50 Relevant or Irrelevant? Rapid-Fire Trends  Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Digitally Overwhelmed
What is an SEO Audit?/ ep.317

Digitally Overwhelmed

Play Episode Listen Later Apr 18, 2025 24:05


The SEO world is a fascinating mix of technical, marketing, and creativity. All these things need to come together to have an awesome SEO strategy. I almost feel like the words “SEO” can't fully encompass everything it means to me and part of me wishes I could just invent new words for Search Marketing. In my humble opinion, doing an audit or assessment is the first step of any successful SEO adventure because you can't make any progress toward your goals if you don't know where you currently stand. Awareness is the first important step of making any sort of change (in business and life!) and the audit does exactly that! So what does an SEO audit cover exactly?  Different experts cover different things, but at a high level, this is what is included in my own SEO audit process and I'll be reviewing each one in detail below: Technical Errors Keyword + Content Review Outreach Website Links: Full episode show notes for this episode: https://digitalbloomiq.com/seo/seo-audit-process   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email   90 Day SEO Plan: Your Dream Clients Booking You Overnight! Free webinar training here: https://digitalbloomiq.com/90dayseoplan   More information about the podcast and Digital Bloom IQ: https://digitalbloomiq.com/podcast https://www.instagram.com/digitalbloomiq/ https://twitter.com/digitalbloomiq https://facebook.com/digitalbloomiq https://www.linkedin.com/in/cinthia-pacheco/   Voice Over, Mixing and Mastering Credits: L. Connor Voice - LConnorvoice@gmail.com Lconnorvoice.com   Music Credits:  Music: Kawaii! - Bad Snacks Support by RFM - NCM: https://bit.ly/3f1GFyN  

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers
Rethinking Paid Search Marketing for High Commercial Impact

Marketing Leadership Podcast: Strategies From Wise D2C & B2B Marketers

Play Episode Listen Later Apr 10, 2025 33:33


In this episode, Dots Oyebolu meets with Amy Hebdon, Founder of Paid Search Magic. Amy shares insights from two decades of paid search experience, reflecting on the evolution of digital advertising and uncovering what truly drives strategic success in PPC. Key Takeaways:(01:33) Paid search can be deeply strategic, offering room for creativity and problem-solving when done right.(02:49) Google Ads transformed digital advertising by prioritizing relevance over banner visibility.(04:46) Understanding Google's motivations helps marketers respond more effectively to platform changes.(07:50) Despite changes in technology, ad opportunities will persist because ads remain Google's revenue engine.(08:50) Broad match works in some accounts but fails in others — nuance beats blanket advice.(13:41) Great audits begin at the strategic level, aligning mission, objectives, and tactics using the MOST framework.(16:01) High ad strength isn't a reliable indicator of campaign effectiveness; focus on message clarity and fit.(19:14) Marketers must accept the quirks of Google's enforcement systems — appeals and pivots are often necessary.(26:51) Proving value means aligning with client goals and telling the full story behind paid media's impact.Resources Mentioned:Amy Hebdonhttps://www.linkedin.com/in/amyhebdon/Paid Search Magichttps://www.linkedin.com/company/paid-search-magic/Spectrehttps://spectre.uk.com/Google Ads / Adwordshttps://www.google.com/aclk?sa=l&ai=DChcSEwi4mZjJ_MiMAxUkhUsFHeObC_QYABAAGgJzZg&co=1&ase=2&gclid=CjwKCAjwktO_BhBrEiwAV70jXkbE4mGNVnzCffF6SLcewq9xX7SNUxzN5AMD79yJ4OWuJR9J41mkqRoC_GsQAvD_BwE&ei=fl71Z8XsLcqvhbIP4-as4Qo&sig=AOD64_2FogJiz4EobzysFZMRPzZJFRlRbw&q&sqi=2&nis=4&adurl&ved=2ahUKEwjFo4bJ_MiMAxXKV0EAHWMzK6wQ0Qx6BAgKEAEInsightful Links:https://marketing.org.nz/resource-hub/digital-marketing/the-future-of-paid-ads-and-organic-contenthttps://www.linkedin.com/pulse/how-ai-changing-paid-search-skmktgagency/https://www.sortlist.com/blog/search-engine-advertising/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Ecommerce Coffee Break with Claus Lauter
From Search To Sale. How AI Drives Consumer Discovery And Retail Spend — Steve Warrington | Why Search Is Underrated By Retailers, How The Customer Journey Has Changed, How To Use Product Data To Boost Search, How AI Improves More Than Just Bidding (#38

Ecommerce Coffee Break with Claus Lauter

Play Episode Listen Later Apr 7, 2025 22:19 Transcription Available


Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ ---In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.Link to research: https://insights.upp.ai/from-search-to-sale-report Topics discussed in this episode: Why search is underrated by retailers. How the customer journey has changed. What is the ‘messy middle' in eCommerce. Why older shoppers lean heavily on search. How AI improves more than just bidding. How to use product data to boost search. Why large inventory retailers need automation. Links & Resources Website: https://upp.ai/Link to report: https://insights.upp.ai/from-search-to-sale-report  LinkedIn: https://www.linkedin.com/company/upp-ai/  LinkedIn: https://www.linkedin.com/in/stephenwarrington/ Get access to more free resources by visiting the show notes athttps://tinyurl.com/3d9adw2z MORE RESOURCES Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ Store Optimization Beginners Guide: Instant PDF Download! It's FREE.

Getting Granular
PPC Origins - Rachael Beech

Getting Granular

Play Episode Listen Later Feb 17, 2025 30:34


Meet Rachael (00:23): Rachael shares a bit about herself, her love for outdoor activities, and her unhealthy number of houseplants.How She Found PPC (02:27): Rachael details how she fell into paid search while interning during college and unexpectedly became responsible for an entire company's PPC efforts at just 19 years old.Why PPC? (06:34): Discussing why she stuck with PPC, Rachael explains the value of having a specialized skill set in marketing, the blend of creativity and data-driven strategy, and how she enjoys working in the field.The Importance of Specialization (07:50): Chris and Rachael discuss the advantage of developing hard skills over being a generalist in marketing.Past PPC Experience (11:57): Rachael shares her experience working with B2B clients, including industrial manufacturing companies, and her time managing Amazon advertising campaigns.Rachael's Wildest Job Story (14:15): Before PPC, Rachael worked at a Christmas-themed petting zoo and amusement park—where she did everything from cleaning barns to getting bitten by a woodchuck.Life at Granular (20:30): Rachael talks about what she enjoys most about working at Granular, including the diverse client portfolio, collaborative culture, and strong team dynamic.Her Approach to PPC (22:38): Rachael shares her PPC philosophy: setting up accounts in a structured and organized way from the start, taking ownership of client relationships, and maintaining a high standard of work.The Future of PPC (26:42): A discussion about automation, AI, and the evolving challenges of paid media, including concerns about losing control over key account functions.Final Words of Wisdom (28:58): Rachael's advice: never be afraid to ask questions and continue learning—don't let the fear of feeling “dumb” stop you from growing.

PPCChat Twitter Roundup
EP311 - PPC & AI with Matt Beswick

PPCChat Twitter Roundup

Play Episode Listen Later Jan 29, 2025 37:22


#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick⁠, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How did you get into client-side  AI - How is AI part of your daily work process Q4 What frustrates you most about all the new updates Q5 How is your PPC workload as a client-side professional Q6 What's one thing you want to leave people with Q7 Advice to freelancers wanting to pitch Q8 What is your favourite agency story to tell Q9 What best advice have you been given? Q10 Do you suffer from Imposter Syndrome and how do you deal with it

7-Figure Music School
Search Marketing for Music Schools (What's New?) | 7FMS149

7-Figure Music School

Play Episode Listen Later Jan 15, 2025 32:16


Is your music school showing up where it matters most? In this first episode of the year, Daniel and Nate unpack what's changed in search marketing, why it matters for your music school, and how to stay ahead of the curve in 2025.- - - - -Check out our free trainings and resources on school marketing, group lessons, and using AI in your music school:growyourmusicstudio.com/freeGet updates and FREE workshop invites from Nate and Daniel:growyourmusicstudio.com/7fmsIf the podcast has been helpful to you, leave a review here:growyourmusicstudio.com/7fmsReview*******SPONSOR - Piano Express from GroupLessons.comNow's the time of year to consider what programs you are going to be offering in your music studio this fall…And if you are looking for a program that will:Increase student retention…Increase the number of your beginners that become intermediate students…Help students go through their books faster (Proven! We did a study on this!)...Increase home practice time (Proven! We have years of data showing that this happens)And increase the profit in your studio (not just revenue)…… Then you need to head over to GroupLessons.com, sign up for a free demo, and we'll show you how hundreds of studios have easily started a new group program (sometimes in just a few weeks)... with little to no difficulty.You can even begin our owner training for free (download our shopping list, and look through our teacher guides and method).Click here for more information*******SPONSOR - Big Music GamesBig Music Games provides fun with a clear purpose. Ear training and music theory for students ages 4-14. Level up your student's ears & ignite their passion and motivation to practice with 15 levels of rhythm, melody, harmony and songwriting games. Join the tribe of teachers dedicated to improving the way the world educates the next generation of musicians. BigMusicGames.com/7FMS

Fuel Hotel Marketing Podcast
268 - AI's Search Marketing Predictions for 2025

Fuel Hotel Marketing Podcast

Play Episode Listen Later Jan 8, 2025 64:41


Episode 268 of the Hotel Marketing Podcast reveals the trends AI (chatGPT) sees as the biggest shifts in the world of SEO for hoteliers. Do you think these 7 predictions will come true? Get the full show notes at www.TravelBoomMarketing.com/podcast Welcome to the first episode of the new year!

Getting Granular
PPC Origins - Kelsea Smart

Getting Granular

Play Episode Listen Later Dec 20, 2024 29:39


Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency to focusing solely on PPC at Granular. She shares her passion for digital media and the desire to deepen her expertise in paid media.Paid Media Then vs. Now (17:32): A discussion about how AI and machine learning have reshaped the industry since Kelsea began her career, alongside the rise of immersive ad formats and short-form video content.Why She Loves Paid Media (22:09): Kelsea emphasizes the satisfaction of driving measurable results for clients and the impact of her work on business growth.Granular's Culture (23:13): Kelsea reflects on the collaborative and innovative environment at Granular, highlighting the team's focus on learning, independence, and pushing boundaries in digital marketing.The Future of Paid Media (25:38): Chris and Kelsea dive into the potential of AI in advertising, the rise of immersive ad formats, and the challenges small businesses face in an increasingly competitive digital landscape.Final Words of Wisdom (28:10): Kelsea advises listeners to trust their instincts, drawing from her personal experiences and professional journey.Wrap-Up (29:14): Chris thanks Kelsea for braving the cold Wisconsin weather and wraps up the episode with a call to subscribe for more PPC tips and insights.

Business Lunch
The New Frontier: AI, Paid Media, and Organic

Business Lunch

Play Episode Listen Later Nov 19, 2024 29:11


Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.Highlights:"If you're starting from scratch with marketing, it's not search marketing I'd double down on." "The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms.""People are looking for authenticity and consistency in the personalities they follow, not just content." "As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums." Timestamps:00:00 - Introduction: The Current State of Search Marketing 02:52 - The Inefficacy of Traditional Search for Nationwide Businesses 05:03 - Shifting Priorities: Paid Media vs. Organic Search 08:24 - The Impact of AI and Generational Changes on Search Behavior 11:05 - The Importance of Multi-Channel Marketing Strategies 14:00 - Connection and Authenticity in Content Marketing 17:00 - Discussing Owned Media and Its Advantages Over Organic Search 20:21 - User Experience and the Shift Away from Traditional Search 23:18 - Reddit as an Emerging Search Platform 26:28 - The Role of Specialized Sites and Social Groups in Niche Searches 27:24 - Conclusion: Future Outlook on Search MarketingCONNECT • Ask Roland a question HERE.RESOURCES:• 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Getting Granular
PPC Origins - Sarah Christiaansen

Getting Granular

Play Episode Listen Later Nov 12, 2024 32:17


Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventually moving into paid media as she grew curious about how ads work.PPC in Motion (05:08): Sarah shares insights on the shifting PPC landscape, including major changes she's noticed, such as clients' decreased interest in advertising on Twitter (now X).Why She Loves Paid Media (07:50): For Sarah, a successful campaign that converts feels incredibly satisfying. She talks about the unique rewards of managing targeted campaigns that hit the mark.Design Meets Data (09:15): Sarah explains how her background in design still comes into play, whether she's adjusting ad visuals or helping make reports more engaging.Granular's Team Culture (11:16): Sarah reflects on her experience working at Granular, highlighting the team's supportive environment and the camaraderie among colleagues.Managing Clients with Clarity (18:17): Sarah explains her “client-by-client” approach, balancing open communication with expertise to keep clients informed and campaigns successful.AI in Paid Media: Opportunities and Caution (23:19): Sarah discusses her mixed feelings about AI in digital advertising. While helpful in creating copy, AI can sometimes limit advertisers' control over targeting.The Future of PPC (27:58): Chris and Sarah dive into the potential future of PPC, considering everything from automation to Google's evolving role in the field.Final Words of Wisdom (30:22): Sarah's advice? Always double-check your settings, be kind to animals, and get a good night's sleep.

Getting Granular
PPC Origins - Tim Reed

Getting Granular

Play Episode Listen Later Nov 6, 2024 43:02


Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.Tim's Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim's career, with fewer platforms and simpler strategies, compared to today's automation and expanded platforms like TikTok and Amazon.Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.Words of Wisdom (41:11): Tim's closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.

PPCChat Twitter Roundup
EP300 - Keeping Up To Date When Client-side with Brooke Osmundson

PPCChat Twitter Roundup

Play Episode Listen Later Sep 25, 2024 42:50


#ppcchat Anu Adegbola chats with in-house Paid Search expert Brooke Osmundson, about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2024" Q1 How much would you say you're keeping up with all the updates from Google, Microsoft and the world of Ai Q2 With all the people worrying about enhanced CPC's, how have you felt about it and how should people approach it? Q3 Do you use performance max and how are you finding it? Q4 How do you use Ai - How often do you find yourself in Chat GTP, Claude or do you have an alternative? Q5 What would you say to paid search advertisers who feel that Ai may take their jobs? Q6 How do you keep yourself interested in the new Ai updates happening? Q7 Has your workload changed and who are the people you need to push back on? Q8 How important is it to actually know the business goals? Q9 What advice have you been given that was not for you? Q10 How do you deal with imposter syndrome? Q11 What are the important things you want to hear when an agency is pitching to win business? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

The Marketing Architects
The Future of Search Marketing

The Marketing Architects

Play Episode Listen Later Sep 3, 2024 29:03


95% of iOS users opt out of ad tracking. A judge ruled Google acted illegally to maintain its search monopoly. And the company backtracked on plans to eliminate third-party cookies... A lot is happening in the world of search.This week, Elena, Angela, and Rob explore the changing landscape of search marketing. They discuss Google's evolving role, the effectiveness of targeting strategies, and how AI chatbots are reshaping search behavior. Learn how to prepare your brand for a future where consumers increasingly bypass traditional search engines in this week's episode.Topics covered: [0:47] Google's decision on third-party cookies[4:45] Targeting effectiveness: first-party data vs third-party cookies[11:00] Impact of the recent antitrust ruling against Google[14:47] The state of paid search advertising[20:23] How AI chatbots are changing search behavior[22:01] Strategies to prepare for the future of search To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2023 New York Times Article: https://www.nytimes.com/2023/09/12/technology/google-antitrust-ruling.htmlGet more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Roe Pressley, the expert from DocuCopies.com, discusses the intricacies of building great in-house search marketing teams. He emphasizes the importance of aligning team skills with the specific needs of business marketing strategies to enhance efficiency and effectiveness. Roe shares insights on recruiting the right talent and fostering a culture that supports continuous learning and adaptation in the fast-evolving digital landscape. Today, Roe talks about leveraging team dynamics to maximize search marketing success. Show NotesConnect With: Roe Pressley: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ops Cast
The Future of AI in Search Marketing with Adi Abdurab

Ops Cast

Play Episode Listen Later Jul 29, 2024 55:12 Transcription Available


Text us your thoughts on the episode or the show!Unlock the secrets of AI's role in transforming search marketing with insights from Adi Abdurab, Senior Marketing Content Manager at KodeKloud. Explore how AI has evolved from the rudimentary visions of the 1970s to the cutting-edge large language models like BERT, Lambda, and MUM, which enhance our interactions with search engines. Adi and Michael dive into the progress of AI technology, shedding light on how it better understands human dialects and thought patterns, making it an integral part of our everyday digital experiences.They complex challenges AI faces in the realm of search marketing. From deciphering user intent to combating the flood of AI-generated content, Adi shares real-world examples and personal experiences, including the competitive landscape of SEO in the semiconductor industry. They reflect on the paradoxes of AI development, scrutinize historical AI failures, and discuss the implications of Google's content filtering on SEO strategies. This chapter promises a nuanced view of the hurdles and triumphs in AI-enhanced search marketing.They also address the limitations and future prospects of AI in content creation and search personalization. Discover how AI is reshaping online privacy concerns and the evolving landscape of content generation, from improving technical accuracy to streamlining processes like translations. They ponder the potential advancements in voice recognition and localized content, emphasizing the enduring appeal of traditional reading formats. Engage with them as they journey through expert insights and future expectations for AI's impact on search marketing.Episode Brought to You By MO Pros The #1 Community for Marketing Operations Professionals MOps-Apalooza is back by popular demand in Anaheim, California! Register for the magical community-led conference for Marketing and Revenue Operations pros.Support the Show.

Grow Your Law Firm
The Evolution of Law Firm Search Marketing Strategies with Adam Armbruster

Grow Your Law Firm

Play Episode Listen Later Jun 28, 2024 29:32


Welcome to episode 233 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Adam Armbruster, Senior Partner at Eckstein, Summers, Armbruster & Co (ESA & Co). With over 30 years of experience, Adam has helped clients grow their sales and profits by leveraging the power of TV, digital, and mobile advertising. As a Fox Business commentator and contributor to several publications, Adam shares insights and analysis on the latest media trends and their impact on consumers and businesses. Core competencies include designing and executing high-ROI campaigns, creating and implementing customized TV, web, and mobile plans, delivering keynote speeches, webinars, and training sessions, and applying the proven methodology used by the top one percent of all sales professionals. The mission is to help clients and audiences engage their customers and prospects effectively and stay ahead of the curve in the dynamic media landscape.   What you'll learn about in this episode:   1. Importance of Video Content:  - Utilize various platforms like YouTube, Meta, and LinkedIn for video content.  - Video content feeds AI algorithms, boosting visibility and engagement.   2. Evolving Marketing Strategies:  - Embrace video marketing to engage audiences effectively.  - Test different ad formats to determine what resonates best with viewers.   3. Responsive Client Engagement:  - Immediate responsiveness is key to winning clients in urgent situations.  - Differentiate your firm by emphasizing trustworthiness and responsiveness.   4. Online Reputation Management:  - Online presence and responsiveness are crucial for client retention.  - Leverage CRM data to analyze client patterns and improve conversion rates.   5. Competitive Market Strategies:  - Brand and differentiation are essential in competitive markets like Atlanta and Miami.  - Monitor key metrics like Google costs per click and conversion rates for marketing optimization.   Resources:  https://www.linkedin.com/posts/adam-armbruster-4bb862a_my-fox-business-interview-with-legendary-activity-6868984099739181057-q-T2?utm_source=share&utm_medium=member_desktop https://www.facebook.com/AdamonTV/ https://www.linkedin.com/in/adam-armbruster-4bb862a/   Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind New boost

Women Who Execute with Jen Vazquez
204 | Unleashing Your Content Creation Power with Jessica Stansberry

Women Who Execute with Jen Vazquez

Play Episode Listen Later Jun 27, 2024 44:37


Send us a Text Message.Hey everyone, Jen here! Today, I'm beyond excited to share some pearls of wisdom from my chat with the incredible  @jessicastansberry . Jessica is a powerhouse in the world of content creation and a master at helping businesses grow, especially using YouTube.In this episode, we dive into her inspiring journey from a determined 14-year-old to a successful entrepreneur, her game-changing strategies for leveraging YouTube, and her valuable tips on balancing content creation with business. Whether you're just starting out or looking to scale, Jessica's insights are a treasure trove for any entrepreneur. Tune in and get ready to turn your content into a money-making machine!Freebie and other links: https://jenvazquezcoach.com/unleashing-your-content-creation-power-with-jessica-stansberry/Pinterest Challenge - Sign up FREE https://thepinterestqueen.com/challengeLearn Pinterest with live coaching from me for only $40/month! https://pintereststrategyacademy.com/psc

The Digital Slice
Episode 136 - Demystifying SEO: Tactics That Work

The Digital Slice

Play Episode Listen Later Apr 30, 2024 18:00


Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jason Berkowitz as they work hard to demystify search engine optimization (SEO), that nasty algorithm, while laying out real tactics that work. Jason Berkowitz is the founder and SEO Director of Break The Web, a Search Marketing agency focusing heavily on Search Engine Optimization and Paid Advertising. His career in SEO dates back to 2010 when he was hit head-first with the same issue many new business owners face: bringing in new leads and revenue. This journey led Jason to find the SEO acronym and open a paradigm shift into the world of marketing.

Making Money Online with Lisa Johnson
151 Why search marketing needs to be part of your strategy with Claire Taylor

Making Money Online with Lisa Johnson

Play Episode Listen Later Apr 22, 2024 22:38


Search Marketing, often referred to as SEO, can be tricky to use effectively in your business. However, with the right approach and persistence it can provide your business with leads for years to come.  Today's guest, Claire Taylor, is a Digital marketing and SEO Strategist who has mastered the process of optimising her client's websites to be found by their customers online. In today's episode she shares some examples of how effective SEO can be in generating leads for your business, as well as also sharing her personal health story about her autoimmune condition.  What You'll Learn In This Episode  - How the role of SEO in business has changed in recent years and how this can be used to your advantage. - Strategies to improve your SEO strategy for your business by using niching and specific search terms. - Which tools can be used to start analysing your website traffic and optimising your website now. - The differences between using social media advertising and SEO in your business. - Real examples of the results that can be achieved by applying Search Marketing the right way.  Resources:  - Find all of Claire's services at https://www.claire-taylor.co.uk/ - Visit the website https://thatstrategyco.com/ - Join my mailing list - https://go.lisajohnson.com/mailinglist - Follow me on Instagram https://www.instagram.com/lisajohnsonstrategist/ - Follow me on Facebook https://www.facebook.com/lisajohnsonstrategist - Join the discussion at www.facebook.com/groups/thatstrategygroup/ - Subscribe to my YouTube - https://www.youtube.com/@LisaJohnsonStrategist - Follow me on Tiktok - https://www.tiktok.com/@lisajohnsonstrategist  

Getting Granular
PPC Origins - Jeannot Delugeau

Getting Granular

Play Episode Listen Later Apr 4, 2024 36:20


Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.Jeannot's Background (00:37): Discussion on Jeannot's roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.Entering PPC and Digital Marketing (02:15): Jeannot shares his entry into PPC, highlighting the transition from manual strategies to automation.Specialization and Client Management at Granular (03:50): Focus on Jeannot's role in managing client portfolios and his specialization in e-commerce PPC.Career Journey and PPC Evolution (05:19): Jeannot recounts his career path and observations on the changing landscape of PPC.Automation's Impact on PPC (09:52): Discussion on the shift towards automation and machine learning in PPC, and transitioning from Universal Analytics to GA4.Client Management Philosophy (19:13): Jeannot emphasizes the importance of being proactive, transparent, and adaptable with clients.Predictions on the Future of PPC (26:02): Insights into the potential for increased automation and AI in PPC, alongside concerns over decreasing manager control.Personal Growth and Hobbies (33:07): Jeannot talks about the value of continuous improvement and shares his interest in music as a personal growth area.Closing Thoughts (35:29): Recap of the conversation, appreciation for Jeannot's insights, and an invitation for listener engagement.

Geek News Central
AI Chatbots to Redefine Search Marketing #1727

Geek News Central

Play Episode Listen Later Mar 5, 2024 47:47 Transcription Available


Gartner forecasts a significant shift in the digital marketing realm by 2026, predicting a 25% decline in traditional search engine volume due to the rising influence of AI chatbots and virtual agents. This evolution is poised to redefine marketing strategies, emphasizing the importance of generative AI in content creation and the critical need for quality … Continue reading AI Chatbots to Redefine Search Marketing #1727 → The post AI Chatbots to Redefine Search Marketing #1727 appeared first on Geek News Central.

Geek News Central (Video)
AI Chatbots to Redefine Search Marketing #1727

Geek News Central (Video)

Play Episode Listen Later Mar 5, 2024 46:45


Gartner forecasts a significant shift in the digital marketing realm by 2026, predicting a 25% decline in traditional search engine volume due to the rising influence of AI chatbots and virtual agents. This evolution is poised to redefine marketing strategies, emphasizing the importance of generative AI in content creation and the critical need for quality … Continue reading AI Chatbots to Redefine Search Marketing #1727 → The post AI Chatbots to Redefine Search Marketing #1727 appeared first on Geek News Central.

The MindShare Podcast
Lead Generation Lab: Unleashing Revenue Growth with Google-Optimized SEO Strategies - with Special Guest – Jason Berkowitz

The MindShare Podcast

Play Episode Listen Later Mar 1, 2024 54:44


He is the founder & SEO Director of Break The Web, a Search Marketing agency focusing heavily on Search Engine Optimization and Paid Advertising.His career in the SEO world dates back to 2010 when he was hit head first with the same issue many new business owners face: bringing in new leads & revenue.This journey led him to find the SEO acronym and open a paradigm shift into the world of marketing.Joining me on this episode of The MindShare Podcast is Founder & SEO Director of Break The Web Search Marketing Agency – Jason Berkowitz.4:58 *before we get into the real meat of today's show, I want to get some context about you going sky diving… I talk a lot about fear with my audience… what kind of emotions were running through you before your first jump… and then what did you realize about yourself after you finally actually jumped?9:39 *back in 2010, it seems from your bio as if you were trying to grow a business, trying to bring in more leads, and increase your sales… and that's when you realized you needed to get into SEO… can you share some more details about that one for us, set the stage here for today's convo?12:17 *what is SEO?13:09 *is this something that more and more companies are getting involved with, or is it trending the other way because of other available solutions?14:46 *what are some of the biggest myths about SEO?16:52 *how does SEO tie into Google… to leverage how the algorithms work?17:29 *what's the difference between ON page and OFF page SEO?22:13 *is SEO the same as running ads, whether it's banner ads, or youtube ads, or even social media ads… what's the big difference everyone needs to be aware of?24:17 *so how do I optimize for SEO, do I need to hire a company, can I do this on my own?25:14 *what kind of average cost are we looking at to hire someone to do it for my business… can my small business even afford a strategy like this?28:42 *how can I do my own SEO, and what kind of time would it take if I do it myself… should I even try?32:37 *is SEO the be all and end all of increasing brand awareness online… what else should I be doing?36:52 *do I need to have a really strong social media presence as part of my SEO strategy?38:55 *if I do invest in SEO, what do I need to be doing to support it… what needs to be part of my marketing strategy, or even my daily routine?41:12 *does google provide a list of what you need to do to maximize SEO?42:27 *do I need to be creating a lot of content to make SEO work?43:57 *is SEO different from country to country?46:33 *what about my website, does it need to have all the fancy bells and whistles?47:59 *am I making a huge mistake if I don't leverage SEO to grow my brand… and in real simple terms what action steps do you suggest I do today after listening to this episode?49:29 *let's go back to the idea of fear when I asked you about skydiving… what would you say to anyone who is scared to explore this avenue for their business?51:18 *how do you know its been a successful day for you?52:49 *any final wordsGet your FREE gift on my homepage at www.mindshare101.com just for tuning in!I'd also be really grateful if you could take a quick second to go www.ratethispodcast.com/mindshare101 to rate the show for me.And we haven't connected yet, send me a message!Facebook: facebook.com/mindshare101 Instagram: instagram.com/davidgreenspan101Youtube: youtube.com/@DavidGreenspanLinkedin: linkedin.com/in/mindshare101

Marketing Mistakes (And How To Avoid Them)
Mastering Digital Search Marketing Strategies for Client Success

Marketing Mistakes (And How To Avoid Them)

Play Episode Listen Later Feb 20, 2024 43:08


In this episode, Stacy and Tim chat about how to deliver a digital search marketing strategy to drivesolutions for clients across the world. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hollywood-branded/message Support this podcast: https://podcasters.spotify.com/pod/show/hollywood-branded/support

Getting Granular
PPC Origins - Lauren Roloff

Getting Granular

Play Episode Listen Later Feb 20, 2024 25:12


Get to know Lauren in 139 seconds (00:24)Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)Importance of organization, clear communication, and adaptability in PPC management. (07:46 - 12:09)Lauren's expertise in B2B and e-commerce PPC strategies. (12:09 - 15:05)Speculation on the impact of AI on PPC strategies and the digital marketing landscape. (15:05 - 18:53)Balancing excitement and concerns about technological advancements in PPC. (18:53 - 23:53)Email us at info@GranularMarketing.comFollow us on Facebook  and Instagram

Nonprofit Pulse
Nonprofit Marketing: How to Grow Support with Google Ad Grants and Search Marketing - Nichole Vander Wall

Nonprofit Pulse

Play Episode Listen Later Feb 1, 2024 25:38


Sometimes the best marketing campaigns don't cost a thing. Currently, most nonprofits are not taking advantage of one of the best opportunities in nonprofit marketing: Google Ad Grants. But, how do you get started and what are the best practices for the program and more broadly, nonprofit search marketing? Learn how nonprofits can expand their impact by using Google Ad Grants and search marketing strategies from our conversation with Nichole Vander Wall! Nonprofit Pulse is a podcast that explores trends, insights, and resources that help nonprofits accomplish their mission. See the full transcript and show notes: https://www.anedot.com/blog/google-ad... Learn more about Nonprofit Pulse: https://www.nonprofitpulse.com/ Nonprofit Pulse is brought to you by Anedot: Anedot helps organizations save time and money with powerful giving tools. With an easy-to-use platform, no monthly fees, and award-winning service, Anedot makes it easy for organizations of all sizes to receive donations online and grow their base. Anedot is trusted by more than 30,000 nonprofits, churches, ministries, campaigns, and universities. -------------------------------------------------------------------------------- Learn more about Anedot

Software Misadventures
War stories from early days of engineering at LinkedIn | David Henke (LinkedIn, Yahoo)

Software Misadventures

Play Episode Listen Later Jan 4, 2024 57:20


At the personal request of Reid Hoffman to emerge from early retirement, David joined LinkedIn in 2009 during a period of rapid growth to help stabilize the chaos, cultivating a much-needed culture of “Site Up and Secure.” Before this, David served as SVP of Engineering and Operations at Yahoo!, overseeing their Search Marketing organization and the Production Operations infrastructure for the entire company. Throughout his career, David has held multiple leadership positions and is recognized as one of the top operations executives. David's intensity, passion, courage and commitment to work have always been deeply admired by his colleagues and his wisdom, well captured in one line axioms, better known as Henkeisms, are still echoed at LinkedIn. This episode was first published almost 3 years ago and we are sharing it again because it's been one of our favorites :) Hope you like it too! Segments: [00:01:37] “This is my freaking site” poster [00:04:10] David's first 2 retirements and starting at LinkedIn [00:09:41] IC to Management [00:17:20] Site-Up Culture [00:21:58] Re-architecting LinkedIn's release process [00:27:23] War stories from Yahoo: The 10G Massacre [00:32:06] “Go to work every day willing to be fired”: Project Panama at Yahoo [00:43:33] The power of Individual Contributors Show Notes: David Henke on LinkedIn Learning to Lead - David Henke's talk on leadership which he delivered at his alma mater - UCSB Project Inversion at LinkedIn Stay in touch:

SEO Podcast Unknown Secrets of Internet Marketing
Crypto Web 3 Marketing Interview with Anthem Blanchard Ep. 592

SEO Podcast Unknown Secrets of Internet Marketing

Play Episode Listen Later Jan 2, 2024 33:31


In this episode of the "Unknown Secrets of Internet Marketing" podcast, host Matt Bertram welcomes guest Anthem Blanchard's diverse background includes ventures in digitizing gold and early involvement in blockchain. The conversation touches on Anthem OG status in Bitcoin and where he discusses the unique dynamics of various crypto communities and the evolving landscape of Web3 Marketing Strategies. Anthem emphasizes the importance of transparency in the crypto space and encourages marketers to understand its origins. The podcast provides valuable insights for those navigating the crypto space and preparing for the future of Web3 marketing.Guest: https://www.linkedin.com/in/anthemblanchard/Matt: https://www.linkedin.com/in/mattbertramlive/__Support the showAdditional opportunities to hear from Matt:Sales and Marketing Podcast: https://oilandgassalesandmarketing.com__The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.Additionally, Matt shares their own experiences and strategies in Search Marketing, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help digital marketers, CMOs, entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Find more great episodes here: bestseopodcast.com/Disclaimer: For Educational and Entertainment purposes Only.Support the show

SEO Podcast Unknown Secrets of Internet Marketing
Top Tools for Free or Budget-Friendly Keyword Research Ep. 591

SEO Podcast Unknown Secrets of Internet Marketing

Play Episode Listen Later Dec 19, 2023 34:14


Dive into this podcast episode where we review some of the best keyword research tools currently available in the market. Discover the intricacies of each tool and gain valuable insights into optimizing your content and finding long-tail keywords for search engines. Unleash the power of effective keyword research and learn how to identify the best keywords that will significantly enhance your ability to drive traffic to your content.Tune in to unlock the secrets of successful keyword optimization and elevate your content strategy to new heights!__Want Professional Keyword Research Do-For-You (DFY): https://www.ewrdigital.com/digital-strategy-consulting/audits/seo/keyword-researchRecommended Keyword Research tool: https://mangools.com/kwfinder#a6580a8d86aee0885c06bff11Topic sources: https://zapier.com/blog/best-keyword-research-tool/, https://backlinko.com/keyword-research-tools__Support the show__Additional opportunities to hear from Matt:Sales and Marketing Podcast: https://oilandgassalesandmarketing.com__The Unknown Secrets of Internet Marketing podcast is a weekly podcast hosted by Internet marketing expert Matt Bertram. The show provides insights and advice on digital marketing, SEO, and online business.Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips.Additionally, Matt shares their own experiences and strategies in Search Marketing, as well as their own successes and failures, to help listeners learn from their experiences and apply the same principles to their own businesses. The show is designed to help digital marketers, CMOs, entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Follow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHosts: Matt Bertram Disclaimer: For Educational and Entertainment purposes Only.Find more great episodes here: bestseopodcast.comSupport the show

The Rich Life | Health Money Happiness Success
427: Digital Marketing Trends and Predictions 2024 (Search Marketing)

The Rich Life | Health Money Happiness Success

Play Episode Listen Later Dec 18, 2023 18:19


Do you want to 3X your traffic to your business? Get more sales? Visit https://RedRatMedia.com to learn how to rank higher on Google, get more leads, and more sales! We are a Digital Marketing Agency & Ad Agency in Austin Texas that helps SMBs grow with SEO and PPC/Google Ads. P.s., Want to be an affiliate for us?

Digitally Overwhelmed
SEO Prep for Holidays / ep274

Digitally Overwhelmed

Play Episode Listen Later Oct 28, 2023 17:45


In this episode, I dive into why it's crucial to focus on how to do SEO holiday in a way that grows your potential for growth when December rolls around. Learn why preparing your website in advance and understanding the specific desires and search patterns of your audience during the holidays can set you up for success. Full podcast shownotes here: https://digitalbloomiq.com/seo/seo-holiday-prep Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email Follow Digital Bloom IQ on all social media platforms @digitalbloomiq: Instagram - https://www.instagram.com/digitalbloomiq/ Facebook - https://www.facebook.com/digitalbloomiq YouTube - https://bit.ly/dbiqyoutube

SEOLeverage - The SEO Podcast for Online Business Owners
115 - How to Build a Team for Search Marketing in AI Times with Wil Reynolds

SEOLeverage - The SEO Podcast for Online Business Owners

Play Episode Listen Later Oct 13, 2023 37:01


In today's episode, Gert had an interesting conversation with fellow SEO expert, Wil Reynolds. Wil started Seer Interactive as a one-man operation but now, Seer is home to over 200 team members across Philadelphia, San Diego, and Remote. Wil shared some valuable insights on the hiring process, promotions, building a team and creating a company culture based on values and collaboration between innovation and the teams. He believes that company owners need to celebrate not just people who get promoted, but also those who choose to stay in their roles, helping others to get promoted and really loving the work they are doing.   Podcast Highlights: 00:00 Prologue 01:02 Podcast INTRO 01:12 Introduction of the episode and the guest 02:26 The future of search marketing, its disruptive changes and what Wil Reynolds thinks of it? 04:28 Automation vs growing the marketing team 06:02 The rapid pace of change and why Wil see it as a massive reset? 08:05 How did Wil Reynolds grow his team to 200 people? 12:37 Embracing change and innovation in a growing agency. 14:28 Will the people that lean on innovation drivers be the better team leaders?  15:48 A collaboration between innovation and the teams 17:12 How does Wil integrate company culture and values to over 200 team members across Philadelphia, San Diego, and Remote? 22:32 What a good hiring process should look like, according to Wil? 28:16 The downside of having a group of unicorn style people. 30:32 There is a need to celebrate those who chose to stay in the same role, helping others get promoted and are happy with what they are doing. 33:53 Putting a systemic schedule in place, say six months to check in with employees about their career growth.  35:31 Where to connect with Wil Reynolds? 36:49 End   Connect with Wil Reynolds:  Website - https://www.seerinteractive.com/ Website - https://wilreynolds.com/ You Tube - https://www.youtube.com/user/wilreynolds Medium - https://wilreynolds.medium.com/   Connect with Gert Mellak: Website: https://seoleverage.com/ Email: info@seoleverage.com

Thinks Out Loud: E-commerce and Digital Strategy
Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397)

Thinks Out Loud: E-commerce and Digital Strategy

Play Episode Listen Later Oct 3, 2023 24:54


Artificial intelligence is going to dramatically change customer behavior. Businesses like yours beginning to see the effects of this shift because Big Tech gatekeepers are already adapting to the way… The post Rethinking Search Marketing in the Age of AI (Thinks Out Loud Episode 397) appeared first on Tim Peter & Associates.

Modern Day Marketer
The Evolution of AI in Search Marketing with Viola Eva of Flow SEO

Modern Day Marketer

Play Episode Listen Later Sep 8, 2023 30:55


Brett invites a SaaS SEO expert who he met through a Jay Acunzo masterclass, Viola Eva. Viola is the Founder and Head of SEM of Flow SEO. She and her team of 14 create SEO strategies to ensure that valuable content doesn't end up in internet purgatory and gets seen by the addressable market. Today with Brett, they discuss the evolution of AI in search marketing. She also explains “EEAT” and breaks down the 3 pillars of SEO: good technical infrastructure, relevant content, and links for authority. 0:00 Introduction1:11 Conversation with Viola3:04 Growing Flow SEO5:20 Leadership and team dynamic8:10 Content strategist11:00 SEO17:26 3 pillars18:22 AI21:00 EEAT—experience, Expertise, Authority, Trust 23:10 New AI tools30:17 Outro Get access to the largest collection of B2B marketing and sales resources: Join The JuiceSign up for Modern Day Marketer (the newsletter)Follow Viola:| LinkedIn | Flow SEOFollow The Juice:| Website | Blog | Twitter | LinkedInFollow Brett:| Twitter | LinkedIn

Ask Alan! The Podcast
S4E23 with Ross Hornish CEO at Search Marketing Pros

Ask Alan! The Podcast

Play Episode Listen Later Jul 6, 2023 38:43


CEO of Search Marketing Pros Ross Hornish breaks down how important digital marketing is in the business climate. Ross breaks down how digital marketing can be great for brand growth and lead generation depending on your industry. For aspiring entrepreneurs, this is your podcast to pay close attention! For video options, click the link below. https://youtu.be/otLOA30fYgo For more Ask Alan! The Podcast, click right here! https://cronelawfirmplc.com/resources/ask-alan/ Search Marketing Pros: https://www.searchmarketingpros.io/

Getting Granular
The Ins & Outs of Meta Business Manager

Getting Granular

Play Episode Listen Later Jun 28, 2023 23:29


What are we talking about today? (00:46)What is Meta Business Manager? (02:05)Why do you NEED Meta Business Manager (03:51)How to check and see if you have Meta Business Manager setup (07:35)HORROR Story #1 of not having a Business Manager setup (10:16)What to do if your page is owned by someone may not know or you can not contact (14:14)Chris's shameless plug for LinkedIn Business Manager (16:00)HORROR Story #2 of not having a Business Manager setup (16:20)HORROR Story #3 of not having a Business Manager setup (18:10)Final thoughts on Meta Business Manager (19:11)Video Referenced: How to move your personal ad account into Meta (Facebook) Business ManagerEmail us at info@granularmarketing.comFollow us on Facebook and Instagram 

Digitally Overwhelmed
How are health searches different from other types of searches / ep268

Digitally Overwhelmed

Play Episode Listen Later Jun 9, 2023 15:33


Many of you listening are Health and Wellness businesses, so this one is for you. Ranking in Google for health terms isn't always easy, but it's worth it since it can change how your website and business attract clients who are already looking for what you have to offer. Full episode shownotes + extra tips here: www.digitalbloomiq.com/seo/ranking-for-health-and-wellness-searches Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) : here: https://digitalbloomiq.com/email Follow Digital Bloom IQ on all social media platforms @digitalbloomiq: Instagram - https://www.instagram.com/digitalbloomiq/ Facebook - https://www.facebook.com/digitalbloomiq YouTube - https://bit.ly/dbiqyoutube

Omni Talk
Fast Five Shorts | Instagram Launches Search Marketing API

Omni Talk

Play Episode Listen Later Jun 5, 2023 5:05


In the latest edition of the Omni Talk Fast Five, sponsored by the A&M Consumer and Retail Group, Firework, SPS Commerce, and Sezzle Chris Walton and Anne Mezzenga discuss: Instagram Launching Search Marketing API For the full episode head here: https://omnitalk.blog/2023/06/01/fast-five-video-ulta-puts-fragrances-behind-bars-while-cooler-screens-prevail-at-kroger/

Digitally Overwhelmed
How to fall in love with your course again with Gina Onativia / ep 267

Digitally Overwhelmed

Play Episode Listen Later May 5, 2023 29:19


In this episode, we're going to dive into the world of online courses and interview Gina Onativia about how to renew energy into the marketing and selling of your online course.   Full episode shownotes here: https://digitalbloomiq.com/pod/gina-onativia   Get email updates on all podcast episodes (+ SEO tips, behind-the-scenes, and early bird offers) here: https://digitalbloomiq.com/email  

The Digital Deep Dive With Aaron Conant
Generative AI and the Future of Search Marketing

The Digital Deep Dive With Aaron Conant

Play Episode Listen Later May 4, 2023 49:30


Udayan Bose is the Founder and CEO of NetElixir, a digital marketing agency designed to help the growth of eCommerce businesses, B2B companies, and retail brands through strategic solutions and an AI-powered platform. Udayan is also the Co-founder of The Udaan Trust, a nonprofit foundation of NetElixir that supports underprivileged young women in India to pursue their education goals and build successful careers. In this episode… When it comes to Google searches, approximately 20% of customers venture past the first results page. Consequently, the platform has monetized that page, obstructing results and compromising brand visibility and discovery. The emergence of ChatGPT and generative AI further complicates search marketing efforts, as customers receive answers instantly. How can brands get ahead of these new developments to improve success with the technology? According to digital marketing and AI specialist Udayan Bose, fully comprehending a new technological advancement takes two to five years. To expedite the process, he says organizations must dismantle departmental silos and encourage all team members to exchange ideas, experiment, and innovate. Although failure can be inevitable in this tumultuous landscape, this approach facilitates learning and growth. As search marketing evolves with ChatGPT, you can also input brand-specific prompts to train the software and assess your processes for future integration and automation. NetElixir's Founder and CEO, Udayan Bose, is Aaron Conant's guest on this episode of The Digital Deep Dive to discuss generative AI's impact on search marketing. Udayan also shares how experimentation and collaboration facilitate AI adaptation, the effect of conversational search on traditional search results, and his framework for navigating the evolving search ad landscape.

Digitally Overwhelmed
Does having multiple keywords on a page improve your rankings? / ep266

Digitally Overwhelmed

Play Episode Listen Later Apr 28, 2023 10:09


I get this asked this excellent question often so I thought I'd create a podcast talking about this. I hope this inspires you to take more intentional and consistent action with your Search Marketing. Full episode shownotes + extra tips here: www.digitalbloomiq.com/seo/does-multiple-keywords-improve-ranking Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

Digitally Overwhelmed
How to rank in Google with Pinterest with Jana O. / Ep 265

Digitally Overwhelmed

Play Episode Listen Later Apr 21, 2023 31:42


I'm bringing my good friend Jana O. back onto the podcast to talk about SEO and Pinterest strategies to getting ranked in Google with your Pinterest marketing. We've had several clients ask about this and we wanted to give some guidance and strategies to make this happen for you!    Full episode shownotes here: www.digitalbloomiq.com/seo/ranking-with-pinterest-in-google   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email  

Digitally Overwhelmed
Using ChatGPT for SEO with Erika Austin / Ep 264

Digitally Overwhelmed

Play Episode Listen Later Apr 14, 2023 43:27


In this episode, we have a special guest, Erika Austin, a Digital Marketing Consultant, sharing her insights on using ChatGPT for SEO. We all know that Search Engine Optimization (SEO) is critical for any business, and Erika provides valuable tips and tricks on how to leverage ChatGPT to improve your website's search engine ranking. With Erika's expertise and ChatGPT's capabilities, you'll be able to take your SEO to the next level. Tune in and join the conversation!   Full episode shownotes here: www.digitalbloomiq.com/pod/erika-austin    Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email  

Digitally Overwhelmed
Influencer Marketing with Dan Staub / ep263

Digitally Overwhelmed

Play Episode Listen Later Mar 31, 2023 49:50


It was so much fun talking with Dan Staub about Influencer Marketing. Working with Influencers can feel confusing and mystical at times but in this episode we break it out, covering pitching strategies, how to choose the right influencer for your online campaigns and also some example influencer/brand partnerships to draw inspiration from.    Full episode shownotes here: https://digitalbloomiq.com/pod/dan-staub   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email  

Digitally Overwhelmed
Burn out free Podcasting with Nikita Williams / ep262

Digitally Overwhelmed

Play Episode Listen Later Mar 17, 2023 42:29


I love my podcast (we know this!) and it's been awhile since I talked to someone else about how having a podcast revolutionized my business. In this episode, I get to talk to Nikita Williams about podcasting as a powerful marketing tool for not just attracting the right clients, but finding your voice and having fun!    Full episode shownotes here: https://digitalbloomiq.com/pod/nikita-williams   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email  

Make Each Click Count Hosted By Andy Splichal
How To Setup & Optimize Google Ads Like An Expert with Mark Meyerson

Make Each Click Count Hosted By Andy Splichal

Play Episode Listen Later Mar 3, 2023 32:14 Transcription Available


This episode features Mark Meyerson, the director and the head of Search Marketing at One Egg Digital. He has over 13 years of experience in the marketing industry, specializing in Paid Search & Analytics.Learn from Mark as he discusses advertising on Google and the importance of running properly set up and optimizing Google ads to get traffic.Mark shares some of the key mistakes he sees when people run Google ads and how they can avoid those.Find out more about Mark's course, what people can gain from taking this course, and who should take it. Know the advantage of taking a paid course versus trying to educate yourself through the free Google videos.Mark gives advice to those who are just starting a business and looking to drive traffic through Google ads as opposed to somebody who's more established.Episode Action Items:To find more information about Mark, go to:LinkedInbymarketers.coABOUT THE HOST:Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Digitally Overwhelmed
Mom Update : Lessons from running my business and working less / ep 261

Digitally Overwhelmed

Play Episode Listen Later Feb 17, 2023 23:43


I love talking about my mom journey! In this episode, I walk through how I've been learning to work less and live more while continuing to grow and expand my business.    Full episode shownotes here: https://digitalbloomiq.com/how-to-work-less-and-live-more   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email

Digitally Overwhelmed
Making aligned decisions with Shaheen Plunier / ep260

Digitally Overwhelmed

Play Episode Listen Later Feb 10, 2023 26:49


Balancing strategy and intuition in your business decisions can feel like a tug of war at times. This is why I'm bringing on my coach and friend Shaheen to talk about making more aligned decisions in business and life. Listen and get inspired!    Full episode shownotes here: https://digitalbloomiq.com/pod/shaheen-plunier   Get email updates on all podcast episodes (+ SEO tips, behind the scenes, and early bird offers) here: https://digitalbloomiq.com/email