Podcasts about sonic branding

KeywordsKrombacher, Marketing, Bier, Markenführung, Innovation, Studium, Karriere, Getränkebranche, Kundenbindung, Markenstrategie, Marktforschung, Markenführung, alkoholfreie Produkte, Zielgruppen, Tradition, Innovation, Customer Experience, digitales Marketing, Social Media, Führungsphilosophie, Work-Life-Balance, Zukunft des Marketings, KISummaryIn dieser Episode des Dualen Studios spricht Lars Dammertz, Leiter Marketing bei Krombacher, über seine Karriere, die Herausforderungen im Marketing und die aktuellen Entwicklungen der Marke. Er reflektiert über seine Studienzeit, die Anfänge bei Krombacher und die Bedeutung von Innovation und Markenführung in der Getränkebranche. Lars betont die Wichtigkeit, die Marke Krombacher kontinuierlich zu aktualisieren und die Verbindung zur Natur zu stärken. In diesem Gespräch werden verschiedene Aspekte des Marketings und der Markenführung behandelt, insbesondere im Kontext der Biermarke Krombacher. Die Diskussion umfasst Themen wie Marktforschung, aktuelle Trends im Biomarkt, die Bedeutung von Customer Experience, digitale Marketingstrategien sowie die Herausforderungen und Chancen, die sich durch die Fragmentierung der Mediennutzung und den Einfluss von KI ergeben. Zudem wird die Führungsphilosophie des Gesprächspartners und seine Ansichten zur Work-Life-Balance thematisiert.Takeaways- Die größte Gefahr für den Erfolg von morgen ist der Erfolg von heute.- Krombacher hat über 12.000 Menschen befragt, um ihre Markenstrategie zu verbessern.- Die Marke steht für Natürlichkeit und Qualität.- Innovationen sind entscheidend für den Erfolg in der Getränkebranche.- Die Aktualisierung der Marke ist wichtig, um relevant zu bleiben.- Krombacher hat viele neue Produkte eingeführt.- Die Verbindung zur Natur ist ein zentrales Thema für die Marke.- Sonic Branding hat einen langfristigen Einfluss auf die Markenwahrnehmung.- Die Herausforderungen im Marketing erfordern ständige Anpassungen und Innovationen. Marktforschung ist entscheidend für die Markenführung.- Kontinuität in der Markenführung ist wichtig für das Verständnis der Verbraucher.- Alkoholfreie Produkte gewinnen zunehmend an Bedeutung.- Die Zielgruppe für Bier verändert sich, jüngere Generationen trinken weniger.- Tradition und Innovation müssen im Marketing in Einklang gebracht werden.- Customer Experience ist ein zentraler Aspekt im Biermarkt.- Digitales Marketing ist unerlässlich für moderne Marken.- Eine positive Teamdynamik fördert die Produktivität.- Die Zukunft des Marketings wird stark von KI und Medienfragmentierung geprägt sein.Chapter**00:00** Einführung und Vorstellung von Lars Dammertz**03:06** Studium und frühe Karriere im Marketing**05:5 8**Erste Schritte bei Krombacher**08:59** Markenführung und Innovationsmanagement**11:52** Herausforderungen und Erfolge bei Krombacher**15:05** Aktuelle Entwicklungen und Markenstrategie**17:59** Zukunftsvisionen und Markenidentität**23:20** Marktforschung und Markenführung**24:19** Trends im Biomarkt und alkoholfreie Produkte**27:46** Zielgruppen und Markenidentität**29:00** Tradition vs. Innovation im Marketing**30:43** Customer Experience im Biermarkt**33:06** Digitales Marketing und Social Media**36:09** Führungsphilosophie und Teamdynamik**39:35** Work-Life-Balance und persönliche Ausgleichsstrategien**43:33** Zukunft des Marketings

Have you tried Buzzsprout's new fan mail feature yet? It lets your listeners text you directly, making it easier than ever to build real connections with your audience. Inspired by a mailbag question on how to take advantage of this feature, we kick things off with a conversation about how to use this tool AND OTHER TOOLS to boost engagement. From there, we explore creative ways to elevate your video branding using intentional visual elements that help your podcast stand out. In the second half of the show, we share more listener questions and give tips on how to land more guest spots on other podcasts and grow your audience by showing up in the right spaces.  So, if you're a newbie or if you're looking to level up, this episode includes many ideas to help you deepen your connection with listeners, sharpen your visual identity, and grow your podcast with intention.Episode Highlights: [3:30] Buzzsprout's Fan Mail Feature Discussion[11:13] Strategies for Effective Use of Fan Mail Feature[30:17] Visible Branding Elements in Video Podcasts[43:24] Sonic Branding and Audio Elements [44:07] Strategies for Becoming a Podcast Guest[53:03] Engagement and Social Media Strategies for PodcastersLinks & Resources: The Podcasting Morning Chat: www.podpage.com/pmcJoin The Empowered Podcasting Facebook Group:www.facebook.com/groups/empoweredpodcasting⁠The Trend Report with Sid Meadows:https://www.sidmeadows.com/episode152Buzzsprout Fan Mail: https://www.buzzsprout.com/blog/introducing-fan-mailRemember to rate, follow, share, and review our podcast. Your support helps us grow and bring valuable content to our community.Join us LIVE every weekday morning at 7am ET (US) on ⁠Clubhouse⁠: ⁠⁠ https://www.clubhouse.com/house/empowered-podcasting-e6nlrk0w⁠Brought to you by⁠ ⁠iRonickMedia.com⁠⁠ and ⁠⁠NextGenPodcaster.com⁠⁠Please note that some links may be affiliate links, which support the hosts of the PMC. Thank you!--- Send in your mailbag question at:⁠ https://www.podpage.com/pmc/contact/⁠ or ⁠marc@ironickmedia.com⁠Want to be a guest on The Podcasting Morning Chat? Send me a message on PodMatch, here: ⁠https://www.podmatch.com/hostdetailpreview/1729879899384520035bad21b⁠

This episode is brought to you by Riverside, an amazing platform that makes recording high-quality podcasts and videos super easy. Give Riverside a try—it's free! And if you love it as much as I do, use the code lizmosley to get 15% off when you subscribe. Introduction In this episode, I had the pleasure of chatting with George and Luke, the founders of Hear Me Out, a creative music agency specializing in sonic branding. We had a great chat about sonic branding, its power, and its impact. I learned a lot from them, and I'm excited to start integrating sonic branding into my own brand going forward! Key Takeaways Sonic branding is the strategic use of sound to create a cohesive brand identity. Even if you haven't intentionally designed your sonic branding, you're already making decisions every day that affect how your brand sounds. When choosing music for your brand, it's important to consider your target audience and what kind of emotions you want to evoke. Sound effects can be used to create a more immersive experience for your audience and to trigger specific emotions. Consistency is key when it comes to sonic branding. Episode Highlights 02:41: George and Luke give a "dummies guide" to sonic branding, explaining what it is and why it's important. 04:18: They discuss the power of sonic branding to evoke emotions and create a sense of familiarity. 06:42: George and Luke explain that every brand has a sonic branding strategy, whether they know it or not. 10:22: They share their process for creating a sonic branding strategy for a brand. 14:39: George and Luke offer advice on how small business owners can start using sonic branding. 29:17: They discuss how sound effects can be used in sonic branding. 36:38: George and Luke talk about the importance of considering the time of day when people are most likely to interact with your brand. 44:02: They emphasize the importance of consistency in sonic branding. About the Guests: Website: hearmeoutmusic.co Mentioned in the Episode Dish (Waitrose podcast) Off Menu (podcast) Courtney Legal End Credits I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft (lucylucraft.co.uk) If you enjoyed this episode please leave a 5* rating and review!

The world's only podcast solely dedicated to audio ads is back for a very special Season 2 finale! Presenting Ad Infinitum Season 2, Episode 14 - "The State of Sonic Branding." Host Stew Redwine (VP, Creative Services, Oxford Road) and guest producer Jeanna Isham (Owner, Dreamr Productions) explore sonic branding's evolution, impact, and future through conversations with a veritable who's who of the audio world. They talked to everyone, from the inventors of beloved audio logos to audio alchemists helping shape the sonic strategies of blue-chip brands around the world, including: Joel Beckerman (CEO, Made Music Studio) Chelsea Campbell (Group Creative Director, SiriusXM) Lisa DeStefano (Former VP, The Home Depot) Colleen Fahey (US Managing Director, Sixième Son) Steve Keller (Sonic Strategy Director,SiriusXM) Jim Reekes (Architect of Apple's startup sound, VP Product Management & Marketing, Argon Systems) Joe Sauer (Consumer Behavior Researcher) Roger Sho Gehrmann (VP, Songtradr) Dallas Taylor (Host of Twenty Thousand Hertz podcast) Walter Werzowa (Creator of Intel's iconic five-note sequence) “ Sonic Branding is simply the expanded answer to the question, ‘Can they recognize your brand with their eyes closed?' Let's say it's yes, then Sonic Branding expounds on that yes.” Stew Redwine (VP, Creative Services, Oxford Road) We're talking Ancient Origins, Sonic Storytime, and Sonic Branding's ROI. Let's tune in.

Here's a sneak peek of season eight of the Sound In Marketing Podcast. Sonic Branding: Case Studies, Context, and Clarity.  In the meantime, check out these past episodes that we'll be circling back to very soon.  Time to study up and buckle down. Season eight is gonna be fun! The Sound of General Motors  Part One https://pod.link/1467112373/episode/c1638e490fbe451c155f9be6e5f59e59  Part Two https://pod.link/1467112373/episode/01f223acffb05c6e8e77c7caca599838  POS; Retails Weakest Link https://pod.link/1467112373/episode/cb17fdb7df82c01d3e055839409fa15a  What Is Sonic Branding  Part One https://pod.link/1467112373/episode/a94caa891a29c7fc899752c284434c1a  Part Two https://pod.link/1467112373/episode/cb5a9f0a9dd9de40c9e0b72fc7459eea  Are Jingles Better Than Sonic Logos https://pod.link/1467112373/episode/802cc22f09bb7bce71f87818ae12e528  Left Coast Airlines https://pod.link/1467112373/episode/c2b571b3cf004e44febfe3cc702db5ac  Sound In The Shopping Experience https://pod.link/1467112373/episode/fbcde37d720263d845f8c43e742e1e6d  The Home Depot Orange Song Part One https://pod.link/1467112373/episode/816969fd36fbb1f9c25b94d00b576386  Part Two https://pod.link/1467112373/episode/4d68a8f42d5d81d41b08b13b7320d1f3  Also mentioned in this episode, Ad Infinitum's season finale episode The State of Sonic Branding. https://pod.link/1712384143/episode/c2613c43f6094d8d6c9a3eabdc92aa49  — For more on sound in marketing, sign up for the Sound In Marketing Newsletter http://eepurl.com/gDxl6b. For further inquiries, email Jeanna at mailto:jeanna@dreamrproductions.com   The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here https://pod.link/1467112373. Let's make this world of sound more intriguing, more unique, and more on brand. https://www.linkedin.com/in/jeannaisham/   https://twitter.com/Jeanna_Isham    https://www.facebook.com/DreamrProductions/  https://www.youtube.com/@Dreamrproductions 

“Does that sound like a robot or does that sound like AI? Does that sound synthetic? Does that sound human? When we think about it, we can't tell. But when we rely more on those primal, very basic human responses, we can tell. And what's fascinating to me is even after we told people which voice was which, they still couldn't tell the difference between two voices. Um, but again, on a subconscious basis, they could. And so it's just a fascinating piece of research that, uh, is definitely time-boxed, right? I think these voice generators will get better in quality.” – Joe SauerThis episode's guest is a man who proves you don't need to be a rock star to master sonic branding. How does a self-described guy with no musical talent become an expert on all things audio? The answer, he says, is data, data, and more data. He's devoted his career to understanding the impact of emotion on consumer decision-making, and, for the last decade or so, he's focused specifically on optimizing the impact of sound and music in branding, advertising, and UX design. His award-winning neuro-based research approach has become the gold standard for audio measurement, partnering with top sound studios globally to ensure that brands don't just sound good but actually resonate with their audiences. His name is Joe Sauer, and in this episode's discussion, we'll be entering the world of beats, brands, and brainwaves to understand some of the hard science behind audio branding.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts.(0:00:00) - Impact of Music on Emotional ResponseOur conversation starts with Joe's early memories of sound, which include learning all about the power of music as a nervous teen on the dance floor. “That very visceral anxiety and fear of embarrassment and then relief that floods in,” he recalls, “when you find yourself with a partner on the dance floor. It was all triggered by music, not even a full song, just the first couple of bars of music.” We talk about neuromarketing techniques and the role they play in everything from movie trailers to music albums, and how they've changed since the early days of brain scans and electrodes. “The techniques that we've evolved are much less intimidating,” he explains. “They're actually very, very sophisticated psychology experiments but they're gamified. They're hidden in a word or an image sorting game.”(0:15:21) - The Impact of Sonic LogosWe talk more about how neuro-based research is offering new insights into audio branding, and what Joe's studies on the impact of sound have uncovered. “One of the great parts about using techniques like this,” he says, “is that it puts the focus on the consumer's attitudes and perceptions of the brand as opposed to their attitudes and perceptions of the music itself.” The discussion turns to how our conscious biases can get in the way of polling and survey results, and the role our subconscious impressions play in shaping our impressions. “You really start to understand what impact the audio is having,” he tells us, “not just on the quality of the narrative, the storytelling aspects of the ad itself, but really, more importantly for...

Today we speak with Willemijn van Hussen - a trained concert pianist, strategy consultant - co-founder and owner of Sonic Branding agency TAMBR. We talk about the power of our senses and how sound can make a difference in recognising a brand and what it stands for. Willemijn shares with us insights from an audio branding project, with a sonic logo, brand anthem and different sound assets that are used strategically.  Among others, we hear the brand anthem of Lazy Vegan and how this might be different from other brands in the industry. Willemijn gives tips for students who work on sound assignments and for brands that want to make a start with sonic branding. Show notes Connect with Willemijn: https://www.linkedin.com/in/willemijnvanhussenfuhring/  TAMBR Sonic Branding Agency: https://www.tambr.nl/en/ Steve Keller Audio Alchemist: https://musicthinking.com/blend-sound-science-with-sound-art-to-make-sound-decisions-with-steve-keller/  Show support Please choose one or more of the ‘three ways to support the show': Subscribe to the podcast. Leave us a review — even one sentence helps! I appreciate your support; it helps the show! Tell your friends about the podcast and musicthinking.com Buy the book The Power of Music Thinking and/or the Jam Cards at a 20% discount using musicthinking20 at the check-out of the BIS Publishers website only.​​  

Building Bridges: Music, Magic, and Community Development in Boulder CityWelcome to "The Best Dam Podcast." In today's episode, our host, Jill Lagan, ventures into the dynamic world of business and entertainment with our special guest, Mike McHugh. Known for his entrepreneurial spirit and diverse ventures, Mike has made a name for himself in the entertainment industry—from leading a band called Modern Science to running multiple companies like Memorial and With Feeling. We'll explore Mike's fascinating journey, his passion for music, and his innovative efforts in promoting Boulder City and Las Vegas tourism. DISCUSSION  POINTSThe Birth of a Music Lifestyle Brand**: "It stands for Music is My Only Reason to Live, and it's, you know, kind of the way I've always kinda thought of it." — [00:02:30 → 00:02:31]Untapped Market of the South Strip: "There's literally a 1000000 people on South Las Vegas Boulevard staying at properties that don't have casinos." — [00:06:42 → 00:06:49]Overpriced Las Vegas Exposed: I like to work with these local small businesses that need the business — [00:07:28 → 00:07:41]Explore Boulder City Discounts: The best prices on all the show tickets." — [00:11:16 → 00:11:23]The Future of Marketing: "When you see a logo, there there should be a sound associated behind it." — [00:13:23 → 00:13:27]The Future of Sonic Branding: "Creating a sonic identity for brands is really going to be an important thing in the future." —  [00:13:50 → 00:13:55]The Future of Festivities: "These drone shows are so wild now. Yeah. They're so awesome that, I really think that that is the future." — [00:16:12 → 00:16:21]Boulder City is the Best Town for Families with Special Needs: "This town was just the best awesome little town. Everyone welcomed him with the open arms." — [00:19:43 → 00:19:56]Behind the Scenes of Rock Legends: "I've been a fly on the wall for, you know, going on 20 years." — [00:28:28 → 00:28:41]The Importance of Sonic Identity in Music Production: "with their production style, you know, that being consistent from album to album is a huge deal. Because as soon as that changes, that's when people start, wow." — [00:30:18 → 00:30:28]LEARN MOREClick here to learn more about Mike and his work, visit his website at https://NVExplore.com.KEYWORDSEntrepreneurship, Communitym, Music Industry, Tourism, Innovation, Sonic Branding, Jill Lagan, Boulder City Chamber of Commerce, The Best Dam Podcast, Podcast Interview#Entrepreneurship #Community #MusicIndustry #Tourism #Innovation #SonicBranding #BoulderCity #LasVegas#BoulderCity #JillLagan #BCNVChamber2024 #TheBestDamPodcast #PodcastInterviewCREDITSThe Best Dam Podcast is a Boulder City Chamber of Commerce podcast production. This episode is sponsored by the  i & i Podcast & Music Studio. Be Heard.   Music for the Best Dam Podcast was created by ZakharValaha from Pixabay. 

This week's episode of Win The Hour, Win The Day Podcast interviews, Jodi Krangle. Have you ever thought about how sound can shape your brand? Join us as Jodi Krangle reveals the hidden power of audio branding and why small businesses should care. In this practical conversation, you'll learn:-What audio branding is and why it matters for your business.-How sound can create strong emotions and lasting memories.-Why custom sounds are better than using popular music.-Strange ways sound can impact your taste and behavior.-Easy ways to start using sound to strengthen your brand. Discover how the right sounds can help your business stand out and connect with your audience.  Don't miss this game-changing episode! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Jodi Krangle at:Website:  https://voiceoversandvocals.com/  Podcast:  https://voiceoversandvocals.com/podcast/LinkedIn:  https://www.linkedin.com/in/jodikrangle/   #KrisWard#AudioBranding#StandOutWithSound 

On today's episode, we're joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts.Key Takeaways:(01:38) Shifting to raw, authentic content can engage audiences more effectively.(03:05) Short-form video clips are essential for social media engagement.(06:57) Thought leadership requires challenging the status quo.(07:22) Small, creative initiatives in marketing can lead to big results.(09:08) Starting a podcast can differentiate a business.(12:50) Mastering AI prompts can improve tools like ChatGPT.(15:23) Regular content audits keep websites relevant.(17:21) Sonic branding helps build a strong podcast identity.Resources Mentioned: Michelle Ngome | LinkedIn -https://www.linkedin.com/in/mngome/African American Marketing Association (AAMA) | LinkedIn -https://www.linkedin.com/company/african-american-marketing-association/African American Marketing Association | Website -https://www.aa-ma.org/Goldman Sachs | LinkedIn -https://www.linkedin.com/company/goldman-sachs/Goldman Sachs 10,000 Small Businesses | Website -https://www.goldmansachs.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

Sietze Rademaker, the Business Development Director at Sonic Minds, joins VistaTalks Host Simon Hodgkins for an insightful conversation about the transformative role of Sonic branding in today's dynamic business landscape. With a career spanning Spotify, Vice, and Epidemic Sound, Sietze brings a wealth of experience to his current work in shaping the soundscapes of global brands.

“That's right, yeah, and to me, that's one of the most important steps in the whole process is this research, brand assessment. And then you bring that research and assessment to life in the mood board, and that is what allows you to create something that is so customized to this brand, that it only works for this brand.” – Jon Brennan This week's guest is a lifelong audio producer who loves to help brands communicate effectively through sound. He regularly produces voiceover and sound design for brands like Tide, Downy, Cascade, Henkel, Dell computers, and more, and he's led the creation of such audio branding identities as Amazon Alexa, Hostess, Boomchickapop, and Fireball Cinnamon Whiskey.His name is Jon Brennan, and since our last conversation, episodes 126 and 127, he joined Sixième Son, a world leader in audio branding, as a senior account executive, where he managed the creation of audio identities for Fortune 500 companies and brands. After two years, Jon returned to lead his own audio branding agency Sonic Signatures in 2024. He enjoys using his love of music and audio to entertain and inspire others, and we'll be talking a lot about how companies can and should work audio branding into their marketing plans. While Jon has worked with some very large companies in this capacity, the Fortune 500 aren't the only ones who benefit from this kind of strategy. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:00) - Journey in Sonic Branding IndustryAs our episode starts off, Jon tells us about a recent experience with sound, and how it sparked bittersweet memories of his late uncle. “I distinctly heard my uncle's voice,” he recalls, “and his characteristic laughter coming from the other room, and it's just like I just thought my uncle Tom was there for a minute and it actually moved me to the point that I just got totally choked up.” He describes his work with Sixième Son and such clients as Boomchickapop and Hostess, and the reason for his return to Sonic Signatures earlier this year. “Going back to my own agency,” he explains, “I'm able to be the creative director, I'm able to write concepts as well as tap other very talented composers to write concepts as well, and I'm just very fulfilled when I'm able to have that creative energy.”(0:16:56) - Effective Sonic Branding for Regional CompaniesWe take a closer look at some of Jon's recent ad campaigns, and he tells us about a particularly memorable sonic branding project for Fireball Whiskey. “You've got the dragon who sounds like a demon,” he says, “but then you've got this angel choir that is hanging out high above him in the audio spectrum... and so together it makes this disruptive sound that is also very memorable.” Jon talks about how remote...

Advertising jingles: corny or clever? “Imagine the repetition over years in a community that hears it regularly,” says Clark Hook of Financial Marketing Solutions. “It's whether you love or hate jingles, you cannot deny the power of that mnemonic device to put attribution to the things you're putting into the world.” On the latest episode of the ABA Banking Journal Podcast — sponsored by Agri-Access — we take a look at bank jingles past and present. Expert bank marketers discuss: How and why community banks still find value in their jingles. The use of “sonic branding” and audio signatures as an alternative to traditional sung jingles — and how that sonic branding builds on historically successful and long-running jingles. The role of music in memory and brand recognition. Where banks overseas are using jingles. The interesting intersections between bank marketing and pop music. Read Craig Colgan's recent article on bank jingles.

Russell Bioarsky, an expert in sonic branding with over three decades of experience as a musician and marketing professional, emphasizes the transformative power of sound in establishing brand identity. He highlights that sonic branding goes beyond simple sound logos, encompassing a wide range of auditory elements that evoke emotions and create lasting connections with consumers. This approach is increasingly essential in a competitive marketplace, where brands must resonate with their audiences on a deeper level. Through case studies and practical insights, Russell illustrates the importance of proactive sonic branding strategies. He discusses how brands can leverage custom music for advertisements, social media sounds, and retail environments to build a cohesive audio identity. Additionally, he explores the role of artificial intelligence in this field, emphasizing the need for human creativity to effectively convey emotional messaging. To fully harness the potential of sonic branding, brands should integrate sound into their overall marketing strategies from the outset. For those interested in exploring this powerful tool further, Russell encourages learning more about sonic branding and the innovative work being done by Stephen Arnold Music. Visit his website to discover how sound can enhance your brand identity and engage your audience. We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Here's what you need to know for today in the business of podcasting: a report card on beauty brands, why influencer marketing has gotten risky, and new partnerships.Find links to every article mentioned and the full write-up here on Sounds Profitable.

Sound is powerful. Doug connects Dallas Taylor of the Twenty Thousand Hertz podcast to explore the remarkable influence of audio on human connection and branding. From the hidden magic of Sonic branding to how podcasts create lasting bonds, they uncover why audio remains one of our most potent yet underutilized senses.  They also dive into the darker side of audio, discussing the rise of deep fake technology and its impact on trust in the digital age. Whether you're a PR professional or just curious about sound's role in our lives, this episode offers valuable insights into the world of audio. Listen For4:17 Audio's Hidden Powers6:58 Sonic Branding's Emotional Impact11:41 Audio and Deep Fakes20:55 Answer to Question Posed Last Week by Dean Heuman Guest: Dallas TaylorWebsite Dallas' podcast 20 Thousand HertzRate this podcast with just one click Stories and Strategies WebsiteAre you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.Apply to be a guest on the podcastConnect with usLinkedIn | X | Instagram | You Tube | Facebook | ThreadsRequest a transcript of this episodeSupport the show

Main Topic: Jeanne Blasberg, Story Retellings (starts at 21:39 on video) PATREON: Thank you to our existing patrons for believing in our work offline and here in the podcast.  Become a patron of the arts at Patreon.com/valerieihsan for books, writing instruction, coaching, and planning. Go to Patreon.com/strangeairstories for short stories in the paranormal mystery genre.   Segment 1 (Announcements/Author Updates): (Accidental Stranger Book 2 out) SWWC and Write in the Harbor (Erick teaching.) (Valerie will be at  Write in the Harbor in Gig Harbor, WA this year, too! And also speaking at Alaska Writers Guild conference in Anchorage in October.) Host of Ghost Story Weekend for Wordcrafters. (Erick) writing, working on print version of Accidental Stranger, rewriting next Strange Air novel, client biz. (Erick) client work, getting ready for conference next weekend. (Valerie)   What are you reading? Valerie: Four Thousand Weeks: Time Management for Mortals by Oliver Burkeman; The Horse (Willy Vlautin); We Should All Be Millionaires: A Woman's Guide to Earning More, Building Wealth, and Gaining Economic Power (Rachel Rodgers) Erick: The United States of Cryptids: A Tour of American Myths and Monsters  (J.W. Ocker) Jeanne Blasberg's reads: Land Rich, Cash Poor: My Family's Hope and the Untold History of the Disappearing American Farmer (Brian Reisinger) Entitlement (Rumaan Alam) Segment 2 (Resources/Tips/Tidbits): Tidbit #1: Six-Week Writing From Your Body workshop (author Anna Willman)--starts September 28 --  $40 per session or discounted rate for all six. They always work with individuals to make their workshops accessible to all. Focusinginternational.org Writing from your body FII workshop Tidbit #2: Squibler (new writing organizer); Knowing what your boundaries are is key. I get to say what I do.  Tidbit #3: Chris Frizzell (Frizz Lit) Book club of the classic, chapter by chapter, funny host Segment 3 (Mindset-Craft-Biz Check): Segment 4 (Main Topic): Jeanne Blasberg is an award-winning and bestselling author and essayist. Her novel The Nine (SWP 2019) was honored with the 2019 Foreword Indies Gold Award in Thriller & Suspense and the Gold Medal and Juror's Choice in the 2019 National Indie Excellence Awards. Eden (SWP 2017), her debut, won the Benjamin Franklin Silver Award for Best New Voice in Fiction and was a finalist for the Sarton Women's Book Award for Historical Fiction. Her forthcoming novel, Daughter of a Promise (SWP, April 2, 2024) is a modern retelling of the legend of David and Bathsheba, completing the thematic trilogy she began with Eden and The Nine. Jeanne cochairs the board of the Boston Book Festival and serves on the Executive Committee of GrubStreet, one of the country's preeminent creative writing centers. Jeanne was named a Southampton Writer's Conference BookEnds Fellow in April 2021. She reviews contemporary fiction for the New York Journal of Books, When not in New England, she splits her time between Park City, UT, and growing organic vegetables in Verona, Wisconsin.   Jeanne Blasberg Daughter of a Promise Retellings: def -- not side story (that's its own genre) -- have the events from the original tellings (same or parallel); reimagined in different setting; make things contemporary and relevant. Not a 'diss' on the original. Opportunity to retell is a fun journey for reader and author. Plots are familiar (off-beat romance, forbidden relationship, etc), can insert or end story at a different point. In conversation with other works.   Only so many plots, we process our lives with story. Not derivative. Our human struggle has really never changed. The setting has, but universal truths haven't. As a species, have we really made much progress?    Take plot, make modern day, explore the relationships.  Do the research of retellings (all) already written first. Find what hasn't been said. Why are you telling this version? What questions exist? Why are you driven to write about it?   Follow your why's? What story has you still thinking about it? Follow your curiosity. This is the ultimate fan fiction. What are you obsessed with? What are you wanting to say with this retelling? "Inspired by" -- have permission to make these stories our own. Insert our own thoughts and conversation with this art. Art evolves this way. Museums hold many variations of the Virgin Mary. For instance.  License to play with it. What about exposing yourself to the "scholars" and experts response? Interest and curiosity is the response. Tip: Don't feel like anything is out of bounds for you. Just do it well. You are allowed to do it. If it lights you up, I think you should do it. If you've triggered someone, clearly you've done it right. @jeanneblasbergauthor  Constantly Curating on Substack (writing and farming) Sonic Branding (link TBD)   Next episode:  Find Us:   Valerie's Linktree: https://linktr.ee/valerieihsan Erick's Linktree link: https://linktr.ee/erickmertzauthor Patreons:  https://patreon.com/valerieihsan    https://patreon.com/strangeairmysteries Tools: Passion Planner: https://passionplanner.rfrl.co/e86j8 (affiliate link) Discount Code: VALERIE184 ProWriting Aid: https://prowritingaid.com/?afid=9378 (affiliate link) Resources:  "How to write an eavesdropping scene" on Erick's blog Reading Critique Group for Writers FB Group (Jennie Komp's group) 3 Bird View FB page (Jennie Komp's business page) Author XP (marketing for authors) (bi-monthly promotions) Raven Publicity (publicity for authors) The Shades of Orange (Rachel, Book Blogger on YouTube) for book recommendations SF/Fantasy/Horror Contact Erick for business-starting advice or building a website. Contact Valerie for author coaching. Thomas Umstattd Jr, at Novel Marketing Podcast. Ep255: How to Create an Email Onboarding Drip Campaign Russell P. Nohelty and Monica Leonelle's book, Get Your Book Selling on Kickstarter. Balance meditation app. Story Rubric version 1.1 and podcast episode. Three Story Method worksheet   Book Recs for writing/creativity/business: Thinking in Pictures by John Sayles Take Off Your Pants: Outline Your Books for Faster, Better Writing by Libbie Hawker Story Hypothesis: A Writer's Guide to Crafting Resonating Stories by JP Rindfleisch IX Fast-Draft Your Memoir: Write Your Life Story in 45 Hours by Rachael Herron Three Story Method: Foundations in Fiction by J.Thorn and Zach Bohannon The Anatomy of a Best Seller by Sacha Black Slow Productivity by Cal Newport 

“I think we've all experienced how sound is kind of a last-minute decision in many creative projects or creative processes... That was actually the whole reason why we formed Unmute, because we thought, ‘Okay, we need to be the adults here and help brands understand the importance of this and the impact it has.'" – Simon Kringel This episode's guest is the Sonic Director and co-founder of Unmute. He began his career composing and producing music for bands and artists, and, later on, for TV and advertising. In 2014, he joined Chimney, a global creation agency, and soon became their head of music, working with a wide range of international clients. Recognizing the growing demand for a specialized sound agency, he co-founded Unmute with Daniel Schougaard in 2018, and their company has been on the rise ever since. It's now collaborating with brands and agencies all across the globe, connecting them with their audience through sound, music, and audible experiences. He's created award-winning sonic identities for such brands as Novo Nordisk, Carlsberg Group, Bank of Ireland, KONE, Volleyball World, and UCI, and he's on a mission to make sure that brands are heard, not just seen.His name is Simon Kringel, and there's a lot we'll be covering here, including using sound in product design, sonic branding as a design discipline, and the differences between North American and European branding when it comes to sound. That certainly isn't all, so if you're interested in how sound shapes our buying decisions and our user experience, you'll want to check out this episode. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:01) - Evolution of Sound and BrandingOur conversation starts with Simon's early memories of sound, and how putting on an audio play of his favorite comic books awakened his enthusiasm for audio production. “We kind of played out the characters,” he recalls, “and, you know, with different voices depending on who you were, and we did some Foley and some sound design when a gun was being shot or glass is broken.” He shares his career journey as a musician and sonic branding expert and talks about the leap of faith that led him to Unmute. “I think it's also just about,” he explains, “have you teamed up with the right people, and are you ready to take a chance and just go for it? I mean, what's the worst thing that could happen?”(0:14:11) - Sonic BrandingWe discuss the nuts and bolts of brand design, and how a haphazard approach to audio branding can lead to more work down the road. “What we saw,” Simon says, “was that there was no structure in this, so the brands could not, even though they understand what they're trying to achieve, see how to actually go about it.” He talks about the relationship between imagery and sound, and the process of crafting a sonic brand that works in harmony with the brand identity. “It's really interesting,” he tells us, “how we can actually take a visual shape, or visual form or visual expression, and turn that into a sound where you intuitively hear the connection. That's where the magic happens to us.”(0:23:41) -

Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. The unmistakable chime of your iPhone's alarm and the iconic startup sound of Windows computers have ingrained themselves in our daily lives, and instantly connect us with their respective brands. This is the essence of audio branding—leveraging auditory cues to create a strong and enduring brand association. Today, Doug discusses how to utilize sonic branding in the modern audio landscape. Show NotesConnect With: Doug Gillon: LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tired of bland marketing? Sound can be your brand's superpower! We unlock the secrets of sonic branding in this episode. Visuals get all the love, but what about sound?  Unmute Your Brand dives into the fascinating world of sonic branding and how it can transform your marketing strategy.  Learn how strategic sound design can: Boost brand recognition by 86%  Create emotional connections with your audience Make you stand out from the crowd We'll explore real-world examples and actionable tips to craft a powerful soundscape for YOUR brand.  Ready to turn up the volume on your marketing?  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

Freddie Webb, is the founding partner of Father, a creative music and sound design studio. In this episode he explains to Ollie Lloyd why he passionately believes that many brands are missing a trick when it comes to the way they use sound. He thinks that sound should be an integral part of brand design and used strategically. Father have worked with brands like EE, Aston Martin and The Modern House Company to help them create distinctive sonic palettes that helps them stand out. There are a few food and drink brands that are doing this, Magnum Ice Cream being a rare exception.  In crowded categories, where brands are pumping out digital content, there is a need to be strategic in both the images you pick and the sounds you choose. If you have ever wondered how to start this process it is worth listening to Freddie's experience in this area as it is certainly gets one asking questions.   Edited by Stella Gent

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perception. I share an anecdote about walking by a Discount Tire store and critique its branding choices, particularly its Flintstones crooked bubble letters, which contradicts the message of safety and reliability crucial for tires.This episode delves into the psychology behind color usage in various industries. Branding is about emotional connection and aligning the visual and auditory elements with the desired consumer experience. Be mindful of the signals your brand sends.Chapters:(0:00) Introduction: The meaning behind red in marketing / color psychology(0:08) A walk to remember: Discount Tire logo (a DUI on the side of a building)(0:36) The importance of tires(2:14) Why fast food logos are red and banks are blue - color psychology in branding(3:30) SAD - Standard American Diet says cheap = good(5:06) Brand lives in the subconscious(5:14) Apple is a luxury brand(6:00) Who do you want your customers to become? Disney PrincessesLinks:Fascinate by Sally HogsheadBrand lives in the subconscious - video clip, VanEck Trends with Benefits podcastWho Do You Want Your Customers to Become? by Michael SchrageWhat is Sonic Branding (video)My podcast tools:Edit with AI: emilybinder.com/descriptShop my gear: beetlemoment.com/gearHire me:Speaking: emilybinder.com/speakingCoaching: emilybinder.com/callShop my videos on ThinkersOne: thinkersone.com/emilybinderConnect:This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates Hosted on Acast. See acast.com/privacy for more information.

Craft Your Brand's Unforgettable Voice!  In this episode of The Unified Brand Podcast we dive deep into the world of sonic branding,showing you how to leverage sound to build emotional connections and boost brand awareness.  Do Feel like your brand could use improving but not sure where to start? Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - https://www.elementsbrandmanagement.o.uk/schedule-a-call ------------------------ SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif ----------------------- Other Social Channels YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw Instagram - https://www.instagram.com/elementsbrandmanagement/ Facebook - https://www.facebook.com/ElementsBrandManagement/ Twitter - https://twitter.com/ElementsBrand Website - https://bit.ly/36BQX00 Support the show Free Brand Development Resources How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - http://bit.ly/2Zw5dos

We live in an age where customers are omnipresent. They're everywhere. Your brand needs to be omnipresent, and Sonic Branding is part of that.” Nikhil Arora (Chief Growth Officer, Albert) The Media Roundtable is back! This week we're giving you all the best insights from our latest Chief Audio Officer event, the CAO Messaging Forum in NYC. Stew Redwine (VP of Creative Services, Oxford Road) hosts fellow Oxford Road audiophiles Dan Granger (CEO & Founder, Oxford Road) and James Ingrassia (EVP, Client Service, Oxford Road) with special guests Cassandra LaPrairie (Performance Marketing Lead, Audio, Wise) and Nikhil Arora (Chief Growth Officer, Albert). The team is talking: audio's suitability elephant, getting the most from your host, Zero-to-One Sonic Branding, A/B Testing that actually works, and more. Let's dig in.

“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but I feel like people are used to visual communication. They understand that there's logo, animation and everything is like the sign, the bottom of the page, et cetera. I feel like you add this extra layer of surprise as well, that it's quite interesting.” -- Valentin Fleur This episode is the second half of my conversation with marketing expert, sonic branding strategist, and Sixième Son managing director Valentin Fleur as we talk about the future of sonic branding, creating a stronger visual brand through sound, and what goes into a sonic logo.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House every Wednesday (check the schedule for times). Plus, subscribing to the newsletter will let you know when the new podcasts are available, when new audio rooms are scheduled and what they'll be about, and it'll give you access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests.If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:01) – The Digital Future of Sonic BrandingAs the second half of our conversation starts, we talk about the rise, fall, and possible return of Meta, how AI-generated content is shaking up the creative sector, and where it all might lead. “If I had to make this comparison,” Val says, “what I like about it is it's very well controlled, so you have defined the ingredients and the flavors, so it's easier.” We also discuss the evolution of augmented reality as well as virtual reality, and the prospect of sonic branding in a virtual environment. (0:06:04) - Enhancing Brand Identity Through SoundOur conversation turns to the question of whether audio marketing can be manipulative, and how sonic branding can help create a genuine connection by conveying emotional subtext and layers to a message. Val tells us about an Ipsos study in 2020 that showed an eight-fold performance increase for ads with a sonic logo, and we discuss how he gains insight into a company's brand from a variety of perspectives. “You know, some people will have worked for, like, oh, ‘I just arrived,” he explains. “That's great, like, we want to hear your perspective because you are fresh in the organization.” (0:14:12) - Creative Process in Developing Sonic BrandsVal goes on to describe how he helps a company find and create a connection with their sonic logo, considering a range of factors such as industry, market saturation, and feedback from a diverse listening committee. “That's what the market is looking for,” he says, “a little bit more engagement, a little bit more performance, and to make sure that they can make the most of their communication investment.” We talk about his work with companies like TD and Arant Express on building a sonic brand ecosystem, and Val offers his answer to the big question: why does sound...

To celebrate our 200th episode, we put host Fred Schonenberg in the guest chair to find out what his biggest unlock, the best corporate innovation models, his favorite episodes, the best startups on the show and how the guests have evolved his thinking around innovation. From Venture Studios to Venture Capital to Venture Partners. From Sonic Branding to Darth Vadar. From Voice Cloning to Generative AI. From Mastercard to TDK Ventures to Pepsi to Comcast. Shira Averbuch, VP of Innovation, who produced the first several episode of the show moderates this fun retrospective.

In Episode 124, we talk about sonic branding with examples. One of the biggest reasons that sonic branding isn't used more frequently is that brands don't understand what it is. In this episode, I try to simplify sonic branding with real-life examples put into context. Interested in learning more? You heard a snippet of Sound In Marketing Learning's "Sound's Power and Influence in Marketing" course that's full of insight and ideas. I have both a video course and an Ebook version for whichever might work best. If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook. Thanks to Artlist's library of sound effects and McDonald's, State Farm, and Nationwide for always having great sonic branding work to use for examples.  Lastly, the Sound In Marketing podcast can be found here and on all the usual podcast players. Spread the word and tell your friends. This episode was a reboot and a rework from a previous article that I wrote back in 2022. The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham. Let's make this world of sound more intriguing, more unique, and more and more on brand.

Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real engagement. Jason's transition from Intergi to Playwire underscores the significance of a name in the digital landscape and the ongoing quest to protect brands and audiences. We also uncover surprising demographic shifts in gaming, with moms emerging as influential gamers. Learn about seamlessly integrating ads into games without disrupting immersion and the potential of platforms like Roblox for innovative brand partnerships. Gain insights into the future of gaming advertising.    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (

Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic branding success story, and US scripted TV numbers dropped last year. Find links to every story covered, as well as the full write-up, on Sounds Profitable.

Here's what you need to know for today in the busienss of podcasting: PodPod will be merged into Campaign, Tom Webster writes on using AI as a podcast co-host, why Temu's Super Bowl ad is a sonic branding success story, and US scripted TV numbers dropped last year. Find links to every story covered, as well as the full write-up, on Sounds Profitable.

Join us for an insightful conversation with Anne Frisbee from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model. Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio inventory's targeting capabilities, discuss the differences between streaming and podcast advertising creatively, and offer advice for brands entering the podcasting realm. Looking ahead to a post-cookie digital landscape, we evaluate audio's potential for contextual and data-driven marketing. Grab your headphones and join Anne Frisbee as we navigate the evolving world of audio advertising together.   About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (

Do you know what your brand sounds like? Our guest on today's episode, Shez Mehra, helps marketing leaders answer this question to help their brand win. Defining a brand's sound is a crucial, but commonly overlooked aspect of building a brand. Shez is Vice President of Growth at Songtradr and MassiveMusic, the largest music licensing platform in the world. His love affair with sound began early on as a kid and grew into a passion that fueled his eclectic career as a successful DJ then on to an inspiring career now in advertising and branding. You'll learn: Common misunderstandings marketers have regarding sonic branding.  How to unlock the power of sound to influence people, deepen their affinity to your brand's mission, and stand out in a cluttered marketplace. How the world's most influential brands are maximizing each of their marking touchpoints globally by crafting a cohesive strategy for sound.  How investing in sonic branding has a direct impact on ROI. Everything you need to know to decide when/how to go all-in on sonic branding. Trends to consider as you're making your ‘24/'25 marketing decisions Tune in and join the conversation “Unlock Your Brand's Sound” here at Listen Loudly with Bethany Cranfield and Prentice Howe.   Show Notes  Songtradr - is an American B2B music platform that claims to facilitate brands, content creators, and digital platforms in their use of music for licensing purposes.  Shez Mehra - is an award-winning creative entrepreneur, founder, strategic advisor, and producer. Specializing in audio branding, partnerships, entertainment, and experience design, my expertise is in enabling companies to communicate their brand through sound, audio, and music. Sonic Branding - is evolving from a technique used by a limited number of marketers to a “must have” for brands across many industries.   Brand Affinity - refers to the emotional connection between customers and companies.   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

The heart of today's episode is a topic that's both innovative and harmonious—sonic branding. We'll embark on a fascinating journey of the power of creating ear worms to support financial services marketing, guided by two remarkable guests. Michelle Schoening, AVP, Marketing Communications & Design at Navy Federal Credit Union joins us to talk about the largest credit union in the US;s journey to create its sonic logo – we'll get into the who, what, why, and how, as well as explore the impact the new sonic branding has had on Navy Federal and where Michelle and her team plan to take it. T To properly dive into this subject, I'm also joined by Elizabeth Kasper, VP, Managing Director, Head of Client Success of Made Music Studio, a sonic branding agency that, in addition to its collaboration with Navy Federal, has worked with brands like Tostitos, Lexus, and Forbes. Together, we'll unravel the narrative behind Navy Federal's foray into the realm of audio branding. Imagine the largest credit union exploring a dimension beyond numbers, creating a sonic identity that resonates with its members. I find this stuff fascinating. This episode isn't just about finance; it's about the intersection of art and branding, where every note and beat tells a story. So, whether you're a financial wizard or a music aficionado, you're in for a treat. But first, a moment to express our appreciation for your ongoing support. Your feedback and engagement drive us to bring you the most insightful content. If you appreciate the work we do here on the Tearsheet Podcast, please consider giving us a good rating in your podcast player. Now, without further ado, grab your headphones and get ready to explore the intersection of finance and sound on this episode of the Tearsheet Podcast. Read/listen to the whole podcast: https://tearsheet.co/podcasts/how-navy-federal-created-a-new-sonic-brand/

In today's interview Bjorn Thorleifsson, the Head of Research and Insights at amp Sound Branding, delves into the importance of sound in marketing, specifically focusing on sonic branding. He provides valuable insights into how marketers should be thinking about leveraging sound, emphasizing its emotional impact, cross-cultural relevance, and the need for a flexible and holistic approach. As technology continues to evolve, brands that invest in creating a distinctive and memorable sonic identity are likely to leave a lasting impression on consumers. Some key takeaways: The Rise of Sensory Marketing: With the advent of technology like smart speakers and platforms such as TikTok, sensory marketing is becoming increasingly crucial. Brands are now thinking beyond campaign-driven sound and exploring how to create brand equity through a holistic approach to sound. The Emotional Impact of Sound: Sound has a unique ability to affect emotions quickly and deeply, often faster than visuals. Bjorn compares it to being a "highway to our emotions," making it a powerful tool for marketers to connect with consumers on an emotional level. Sonic Branding vs. Sound: Sonic branding involves using music and sound to benefit companies, creating a recognizable brand identity through sound. It goes beyond a simple sound logo, aiming to build memory structures for the brand through a more holistic and flexible sonic identity. Sharing Sonic IP: Unlike visual IP, releasing sonic elements can create a sense of community and engagement. Holistic Approach to Sonic Branding: Sonic touchpoints vary for each brand and can include elements like hold music, message notifications or payment confirmation. UX UI sounds, such as notification sounds, can be crucial for building brand recognition. The Durability of Sonic Branding: Sonic branding has a long-lasting impact, creating memories that can be recalled even after years. Nostalgia plays a role, but flexibility allows brands to adapt and resonate with new generations.

“Yeah, there's a real opportunity here. I mean there's a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There's equity in that. There's, I mean, the giant equity. Even in a seasonal piece of music. It really is the subjects that we talk about in for what it boils down to this consistency and persistency. And even if you're you know, Colleen, you're 100% right, you know they have to be ready for this, they have to be ready to roll this out to all their touch points and it also has to be their brand. But I mean, think of the immense power that it's going to wield year after year when it's implemented consistently.” -- Adam Pleiman This episode is the second half of my Audio Branding for the Holidays discussion with sonic strategist and author Jeanna Isham, creative director and Grammy-nominated engineer Adam Pleiman, author and creative executive Colleen Fahey, and Soundwise sound strategist John Sanfilippo, as we discuss the changing habits of online consumers, the unique power of audio to tap into holiday nostalgia, and the value of authenticity as machine-generated content becomes the norm in marketing.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. You can also join regular Clubhouse chats in The Power of Sound House every Wednesday (check the schedule for times). Plus, subscribing to the newsletter will let you know when the new podcasts are available, when new audio rooms are scheduled and what they'll be about, and it'll give you access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests.If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:01) - Music and Branding for HolidaysAs the second half of our discussion starts, we talk about music in advertising, particularly during the holiday season. “I like Colleen's idea of bringing being a little more worldly,” John says, “and bringing new compositions into the mix. I think we're due for some new melodies just in the whole Christmas soundscape.” We discuss the impact of music on consumer behavior, referencing the well-known study of playing French music in a wine store to boost sales of French wine, and how the interactive nature of sound on such social media platforms like TikTok can help music marketing go viral. “I would love to see some of these really fun TikTokers that did these creative things with Home Depot,” Jeanna adds. “I'd love to see them come up with something more clever than Jingle Bells.” (0:08:55) - Sonic Branding's Power of Emotional ConnectionWe also examine the power of nostalgia and consistency in sonic branding and discuss the impact of using familiar songs and jingles in commercials. “I mean, there's a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back,” Adam notes. “There's equity in that. There's, I mean, there's giant equity, even in a seasonal piece of music.” We also touch on the missed opportunity for brands to use their sonic identity to stand out and...

WARC's APAC editor Rica Facundo speaks to MassiveMusic's Ralph van Dijk, director of music and brands APAC, and Aifric Lennon, director of research strategy. Discussing new formats and tactics for sonic branding in a modern marketing landscape and how to use it effectively to deliver both short- and long-term results.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Here's what you need to know for today in the business of podcasting: Podcasting's Multiplatform Imperative by Steven GoldsteinInnovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette SiuGoogle's Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan ShieldsWhy Chili's brought back its baby back ribs jingle by Alyssa Meyers…as for the rest of the news: MediaPost reports the ad market has grown for its fourth consecutive quarter, the 2023 edition of Spotify Wrapped is here, Signal Hill Insights' Jeff Vidler discusses what makes podcasts a unique ad medium, and we've got a bushel of Apple charts: Podnews has aggregated the top Apple Podcasts show around the world, and Adam Bowie breaks down the U.S. top Apple chart to compare it to similar rankings from other sources.

Here's what you need to know for today in the business of podcasting: Podcasting's Multiplatform Imperative by Steven GoldsteinInnovid study examines impact of measurement and optimization gaps across CTV campaigns by Antoinette SiuGoogle's Search Partner network comes under fire in research underlining brand safety vulnerabilities by Ronan ShieldsWhy Chili's brought back its baby back ribs jingle by Alyssa Meyers…as for the rest of the news: MediaPost reports the ad market has grown for its fourth consecutive quarter, the 2023 edition of Spotify Wrapped is here, Signal Hill Insights' Jeff Vidler discusses what makes podcasts a unique ad medium, and we've got a bushel of Apple charts: Podnews has aggregated the top Apple Podcasts show around the world, and Adam Bowie breaks down the U.S. top Apple chart to compare it to similar rankings from other sources.

“My now retired business partner, who was the head composer for this company for years and years and years, he put that perfectly, and he said, I remember he talked to a young composer. He said, ‘Look, at the end of the day, it's the difference between art and craft,' said, ‘when you're making your own music and you're doing your own thing, it's art, it's art for you. You're the artist and you're making it and you can make it whatever you want, whatever you want. But when you're making something for a brand, it's a craft. You're being hired to make a specific thing.'" -- Jack Bradley Can you hear a brand? This week we continue to explore the world of audio branding with our audio expert and executive producer Jack Bradley. In the second half of our conversation, we talk about how the creation of music for a brand is a delicate blend of skill and ingenuity, between time constraints and client expectations. The sonic branding landscape has evolved drastically amid the pandemic, with the boom of podcasts and TikTok reshaping how we perceive branded music. We explore what this means for brand recognition when this happens and how a deeper understanding of a brand can lead to a refined, recognizable audio identity. Issues of negotiation, payment, and licenses in sonic branding are also touched upon, revealing the underlying complexities of this booming industry.We also delve deeper into the converging worlds of AI, remote work, and audio-first social platforms. With AI-generated music, who holds the creative rights? How is the rise of influencer musicians impacting the industry, and how is the potential for more branded content shaping the future? Jack also takes us behind the scenes, sharing the best online audio resources and offering a sneak peek at some of his current sonic branding projects.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - Audio BrandingWe explore the difference between art and craft when it comes to audio branding. As Jack puts it, “When you're making your own music and you're doing your own thing, it's art, it's art for you. You're the artist and you're making it and you can make it whatever you want, whatever you want. But when you're making something for a brand, it's a craft.” We discuss how clients will often pay for an audio brand and then neglect to use it effectively, as well as the challenge of having to work within the constraints of time and budget. We also explore the role data plays in decision-making, and how quickly the branding situation can be changed if the numbers just don't match up. (0:05:46) - The Impact of Sonic BrandingJack talks about the pandemic and how it changed the sonic branding game with the explosion of podcasts, remote work, and TikTok. “For us,” he explains, “like, we now have a whole arm that does audio post, and I would say 85% to 90% is remote, is done through Zoom calls.” We...

In this episode of In the ARENA, I am joined by Ahmad Haffar, The Voice of Dubai. Kicked out of school at the age of 15, Ahmad knew his future was filled with success and used his love of music to create a reputation as one of the most talented sonic branding artists in the UAE. Podcast Topics: The importance of self-confidence How to be successful in sonic branding Talent is cultivated through pain Ahmad's biography: Ahmad was born and raised in Lebanon, with a love for music from a young age. Kicked out of music school at the age of 13 and then again at 15, Ahmad knew that he was destined to succeed in the music industry. Known as the Voice of Dubai and the voice behind many brands, Ahmad has built a reputation as bringing unique, creative ideas to help others grow their businesses.  Podcast highlights: 00:00 Introduction 02:57 Why Ahmad was kicked out of school 06:10 The importance of self-confidence 14:59 Ahmad's entrepreneurial journey 19:44 The love of Ferrari 23:40 Sonic Branding 26:00 How Ahmad built his business 32:10 “I took a hunting rifle to a client meeting” 36:13 Ahmad's production house 42:44 Ahmad's music school 47:00 The Voice of Dubai 51:48 The secret to sonic branding 56:26 Relationships 58:52 The accident that put Ahmad in a coma 1:06:30 How Ahmad discovers talent 1:14:26 The importance of value 1:18:40 “You can't stop a genius” 1: 22:47 Why respect is important to Ahmad 1:30:55 Heartbreak and music 1:42:33 “It's all about love” 1:48:00 Make money through doing what you love 1:53:20 The key takeaway from Ahmad   Stay Connected: For more enlightening interviews featuring Gladiators and titans of the industry, make sure to subscribe to my YouTube Channel. You can also connect with me on the following social platforms: Instagram: https://www.instagram.com/dariushsoudiofficial/ Threads: https://www.threads.net/@dariushsoudi Twitter: https://twitter.com/dariushspeaks TikTok: https://www.tiktok.com/@dariushsoudiofficial Facebook: https://www.facebook.com/DariushSoudiOfficial LinkedIn: https://www.linkedin.com/in/dariushsoudi/ Website: https://dariushsoudi.com Gladiator Mastery: https://gladiatorsmastery.com

“But if it's a narrator, which it is, like, 90% of the time, why would you need to know their gender as long as they're getting the message across? You wouldn't be wondering what color shirt they're wearing, why do you need to know what gender they are? So I'm really pleased that the industry is heading in this direction, and I'm even more pleased that clients have so far been very receptive to it. Yeah, it's great.” -- John Sanfilippo Are you ready to hear the roar of a Ferrari's engine like never before? Get set for an immersive journey into the world of sonic branding with John Sanfilippo, an expert in the field. Together, we explore the concept of audio logos and how industry-specific sounds can create a powerful sonic logo. We discuss the innovative ways Ferrari and Harley Davidson leverage their unique engine sounds within their branding and explore potential criteria for businesses looking to tap into sonic branding.We also touch on the future of sound in branding and delve into thought-provoking scenarios such as reactions to non-binary voices as well as the impact of AI and synthetic voices on the industry. John shares intriguing insights from his experiences, shedding light on how the next generation could play a pivotal role in shaping the future of sound. Whether a small business or a large corporation, our conversation is packed with valuable insights to help you forge a stronger bond with your customers. Stay tuned for a fascinating look at just where audio branding might be heading next.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:00) - Sonic Branding in MarketingI talk with John about using sound from an industry in an audio logo, incorporating product sounds into a sonic logo, and how car companies are shifting from using the outside of the car to get the ambiance to the inside. We also chat about how Ferrari uses the roaring engine sound and Harley Davidson has tried to trademark the sound of their engines. “It's a very distinctive sound,” John tells us, “yeah, because I mean, you can rev like a, you know, a Honda Civic and it's not going to sound all that cool. But if you've got like a Dodge Charger, it's going to have a very distinctive roar.” (0:07:47) - Audio BrandingThe conversation turns to the importance of sound in business, and how audio branding can create an emotional connection with customers. We discuss the varying scales of business and how that can affect the price of audio branding services, and about the resurgence of the full-sing jingle. “It's fun,” he says about Tic Tac's new jingle, “it's you know, it's on point. It fits the brand and it's catchy, and it's not catchy in an annoying way. It's engaging and it's fun, and it doesn't take itself too seriously and I think it works really well. So I'm curious to see where that goes in the coming years.” (0:22:45) - The Future of

“Loyalist College, they have their own marketing people, they had just done a visual rebrand, so it was the perfect time for a sonic – not even a rebrand, they never had any kind of sonic strategy. So that was very exciting. And they had this new young marketing team too, and they were really receptive to new ideas, and they had this agency on board that had done their visual rebrand and their overall rebrand, and they were great to work with too. So it was a longer process and it was more involved, but it was all the right people on board, so it did go very smoothly even though it took a bit longer. Whereas that real estate agent, that was also a great experience, but it was just a completely different thing because I realized I'm not really branding a business, I'm branding a person." -- John Sanfilippo This week's guest has had a storied career, from music to media and advertising, and then to their synthesis in audio branding. He founded the sonic branding and production company now known as SoundWise in 2012, and he's worked with businesses big and small to bring their brand into the realm of sound. His name is John Sanfilippo and in this episode, we'll be unpacking his journey into audio branding and how the industry has transformed into the powerhouse it is today.One of the most intriguing aspects of our discussion was the creation process of a sonic identity, a signature sound so unique it resonates without visuals or words. We dove deep into the connection between voiceover and sonic branding communities, reminisced about early sound experiences that have left a lasting impression on us, and even ventured into the iconic album Thriller by Michael Jackson. All the while, John expertly guided us through the process of using a brand's media, touchpoints, and environments to craft a compelling and recognizable sonic identity.John also shed light on the nuances of audio branding for different-sized companies and the importance of understanding the emotional core of a client. We chatted about the creative push that comes with fresh ideas and the importance of integrating non-musical elements into audio logos. So, tune in, get comfortable, and let your ears guide you on this exploration of sonic branding.As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and access to a resource called The Studio with lots of interesting sound-related mp3s, videos, educational pdfs, and exclusive discounts from previous guests. And if you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. You can leave one either in written or in voice format from the podcast's main page. I would so appreciate that. (0:00:01) - The Power of Sonic BrandingJohn shares his journey of how he got into audio branding and how it has evolved over the years. “The industry is very interesting right now,” he says, “because there are so many people doing it, but there isn't anybody necessarily flying the plane. You know, there isn't like one sort of authority figure saying this is how it is now, which I think is probably a good thing.” He explains the process of creating a sonic identity that is so distinct and consistent that it could work without visuals or words and shares his tips and insights on branding with sound today and about what the...

Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. The unmistakable chime of your iPhone's alarm and the iconic startup sound of Windows computers have ingrained themselves in our daily lives, and instantly connect us with their respective brands. This is the essence of audio branding—leveraging auditory cues to create a strong and enduring brand association. Today, Doug discusses how to utilize sonic branding in the modern audio landscape. Show NotesConnect With: Doug Gillon: LinkedIn // TwitterScott Harkey: Email // LinkedIn // TwitterI Hear Everything: IHearEverything.com // LinkedIn See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm  happy to introduce you to music supervisor, producer, sonic strategist and friend Mike Boris.I met Mike several years ago when he was the music director for McCann in NY. Through the years I've grown to admire his work ethic, his talent as a musician and producer as well as his upbeat, positive outlook on life.  That last part , as you know can be tough … our industry is not for the faint of heart.One area Mike is very active in is Sonic Branding … he talks about that , and a bunch of other things you should know about the world of a freelance producer so this is a great episode for those out there looking for work and making ends meet …Visit GIG with Mike Redman @https://www.gigwithmikeredman.com/podcastsEmail me questions, guests you would like to see @ : gigwithmikeredman@gmail.comThanks for listening !Mike Redman

Ever wondered about the magic behind your favorite brand's unique sounds? Does your brand have a sound? Have you ever really considered it? Every time we add music to our social media videos, or sound effects, we start to build a sound ecosystem around our brand – and that affects how your audience feels. In this episode, we're talking with sonic branding experts, Joe Belliotti and Rebecca Jolly, about the release of their new book: How Music Grows Brands. They break down the science behind sonic branding, how to strategically select sounds and music that fit your brand's target demographic and more. Purchase your copy of How Music Grows Brands: https://www.howmusicgrowsbrands.com/ Subscribe to Arcade's Newsletter, SCAN

We're kicking off a deep dive into podcasts!  This week, we were delighted to host Shannon Hernandez, the seasoned radio broadcaster and podcasting expert. Shannon shared his extensive knowledge and insights into the art of podcasting, focusing particularly on his strategies for creating engaging content and leveraging different tools for recording and editing.During our conversation, Shannon delved into his approach to creating engaging content, discussing his preferred tools, such as Adobe Audition and Descript, for editing and creating high-quality podcast episodes. He highlighted the importance of storytelling and show prep in podcasting to reach a wider audience and maximize the value of their work.Shannon also shared his experiences with different recording tools and platforms, specifically recommending Adobe Audition and Descript for their unique features and benefits. He emphasized the experimental nature of his work and the advantages of using these platforms to engage with his audience in a more immersive way.As the discussion progressed, Shannon shed light on his approach to creating engaging content. He emphasized the importance of authenticity and staying true to one's brand while working to provide value to the audience and solve their problems.The conversation then took an exciting turn as Shannon explored the backstory of his journey in radio and podcasting. He shared how his journey began, his favorite episodes, and how he's managed to create a unique and engaging show that resonates with his audience.Listeners were also introduced to Shannon's work, where they can immerse themselves in his tech-focused content. Additionally, his podcasting tips and tricks provide a platform to further indulge in his engaging and informative content.To connect with Shannon Hernandez and explore his content, visit Shannon's website at www.theshanman.com or follow him on all social media platforms, @theshanman.This episode of Social Media News Live was made possible by our sponsor, Ecamm. Discover their innovative live show tools and learn more at www.socialmedianewslive.com/ecamm.Tune in to this captivating episode to gain valuable insights from Shannon Hernandez and discover how you can create engaging content, leverage different tools, and master the art of podcasting in your own content creation journey.Resources mentioned:Adobe Audition: www.adobe.com/products/audition.html  Descript: www.descript.comZoom: www.zoom.usSkype: www.skype.comEcamm: www.ecamm.comRiverside: www.riverside.fmShannon Hernandez's Website: www.theshanman.comDealcasters: www.dealcasters.live

With the rise of audio media such as podcasts, voice interface, and streaming content, along with more established media like TV, radio, and online content, how you sound is just as important as how you look. When you can't see the brand, you have to hear the brand. I chat with audio branding expert John Sanfilippo about assessing your sonic footprint, creating a sound style guide and the benefits to boosting your audio brand.  In this episode, you will be able to: Delve into the crucial nature of sonic identity for enhanced brand acknowledgement. Master the technique of fusing brand qualities with an evocative musical language. Understand the fundamental connection between consistency, uniqueness, and thriving sonic branding. Design a comprehensive sound portfolio to express your brand's essence in the auditory realm. Cultivate emotional branding that strikes a chord with your audience through authenticity and personal touches.   00:01:22 - Audio in Branding 00:08:24 - Mistakes in Sound Selection 00:15:19 - Creating a Sound Style Guide 00:16:16 - Sonic Branding 00:18:15 - Authenticity in Branding 00:20:47 - Sonic Assets in Different Media 00:24:07 - Creating Sonic Assets 00:26:32 - Authenticity in Music  

In this episode of Ad Nerds, Spanky highlights some interesting stories from the advertising world. He starts off by talking about Wingstop's funny training video and shares some tips on how to navigate the wild holiday season. The discussion then moves on to the EU's new rules for political advertising, the influence of TikTok on consumer behavior, and the controversial marketing tactics of PearPop. Spanky discusses Motor Trend's Super Turbo Stories and ends the episode discussing WPP and their acquisition of sonic branding company AMP. Key Moments Wingstop's hilarious training video for 4/20 with tips on how to navigate the holiday with customers who have partaken in 4/20 festivities (1:23) Discussion on new rules for political advertising in the EU (3:04) Pear Pops promotion of fake products on social media (8:20) Motor Trend's Super Turbo Stories (11:44) Sonic Branding for small business (14:06) --- Send in a voice message: https://podcasters.spotify.com/pod/show/adnerds/message

Did you miss Part 1 of my conversation with Audio Branding's Jodi Krangle? Listen to it here. Takeaways from today's episode: 1. Imposter syndrome and the art of the interview When she started hosting, Jodi Krangle, who makes her living using her voice, had to overcome one big negative belief.  “I didn't think I was a speaker of any kind!” she says. It was hard for her to speak her own words, believe she had something worth saying, and be passionate enough to get her thoughts across. That was all harder than she expected – but she persevered. All of this is learnable, and mindset is the first thing we often need to change.2. Why does sound matter?Let's take a look at the advertising industry for some clues. They spend millions of dollars crafting the right sounds and voices. Why? Because they know that sound can create deeper connections with the audience. We don't buy things because of logic, but because of emotion. Brands use sound to communicate something distinct, unique, and ownable – so how are you using audio to communicate just how special, and different, you are from the crowd? 3. Your sonic brand is worth millions.If you work for an organization or a brand, you may already have a podcast or be thinking about starting one. When you do, make sure your show not only integrates with the rest of your communications, but also that it's as high quality as everything else you put out into the world. Audio creates a brand, just as much as your visuals do. Do you know we have a free Sound Judgment newsletter, full of guidance on how to make great creative choices in audio storytelling?Join subscribers from NPR, PRX,  PRPD, Stanford, Spotify and more. Subscribe here and become a more confident host, audio storyteller or producer today. If you want to know more about how sound influences our behavior and how creators in the audio branding world make their work,  follow Audio Branding. Both parts of this conversation are also running on Audio Branding. Thanks to Audio Branding editor Humberto Franco for his beautiful work in audio and video. To learn more about Jodi Krangle and connect with her, visit voiceoversandvocals.com.To watch shorts from this episode and other Audio Branding episodes, visit Jodi's Youtube channel, JodiKrangleVO. Share this episode!Follow Elaine on Facebook | LinkedIn | InstagramHelp us find and celebrate today's best hosts.Who's your Sound Judgment dream guest? Share them with us! Write us: allies@podcastallies.com. Because of you, your favorite host may appear on Sound Judgment.For more information on Sound Judgment and Podcast Allies, our consulting, production and training company, visit us at www.podcastallies.com.Credits Sound Judgment is a production of Podcast Allies, LLC. Host: Elaine Appleton GrantProject Manager: Tina BassirSound Designer: Andrew ParellaIllustrator: Sarah EdgellWant to work with Elaine Appleton Grant or Podcast Allies? Visit the following for information on:Coaching  and workshops for individuals, public media, nonprofits and universitiesOnline courseProduction