Podcast appearances and mentions of alana branston

2020 was filled with unexpected challenges that most small business owners were unprepared for, requiring us to pivot and adapt to new, ever-changing realities. Now, after a year of quick pivots, it's time for us to identify and capitalize on new opportunities in 2021 with purpose, which is why I'm so excited for today's conversation with Alana Branston and Ali Kriegsman, the co-founders of the online wholesale platform Bulletin. It's safe to say these two entrepreneurs know a thing or two about changing course. Since launching in 2015, they've pivoted their business several times, from a shoppable newsletter, to weekly pop-ups, to brick-and-mortar shops and now, to an online wholesale marketplace that has thrived during COVID. I'm so excited to talk to them today about how they've pivoted, identified and capitalized on new opportunities, secured venture capital funding to scale, and so much more. So, without further adieu . . .Welcome to WorkParty, Alana and Ali! • Join the party on social @workparty and stay in-the-know at workparty.com. Visit www.CoorsPure.com to see where you can find Coors pure! Visit www.Athleta.com to shop their full range of shorts! Visit www.Issuu.com/podcast and use promo code PARTY for your free account or 50% off your premium account. Listen to Armchair Expert for free, now ONLY on Spotify. Produced by Dear Media

Ali Kriegsman is a powerhouse in the entrepreneur space. Co-founder and COO of Bulletin a venture-backed retail technology startup based in NYC. Named Forbes 30 Under 30 recipient and one of "The Most Creative People in Business" by Fast Company.Ali has revolutionized the physical retail space while simultaneously empowering female entrepreneurs and promoting an authentic look into what life is like as a young entrepreneur and promoting an authentic look into life as a young entrepreneur in 2021.Her story? In 2015 Bulletin started while Kriegsman andCo-founder, Alana Branston, had a dream of creating a magazine that would expose and promote female indie brands. A few years later after many pivots, Y-combinator accelerators, tears, laughs, and late nights, they landed on the sustainable business model that Bulletin is today. Ali isn't just a badass businesswoman; she is a spokesperson for the female entrepreneur by normalizing the less glamorous parts of entrepreneurship that often aren't talked about. She launched an IGTV series, "How to Build" where she interviews female leaders and trailblazers in their respective fields. On top of that, Kriegsman has written a book, "How to Build a Goddam Empire" which is set to release in April 2021. In her own words, "The book offers a candid, highly-transparent take on what it feels a like and loos like to turn nothing into something – to build a business from scratch. It features 40+ other female founders, and we discuss everything from imposter syndrome, to financing, to firing people, and the reality of making catastrophic mistakes you can't reverse."Ali is not one to shy away from being transparent on social media or in her work, her passion for speaking to young female entrepreneurs is at the core of everything she does."Sometimes, it feels like "Female Founders" have to put on an always-crushing-it type "front" because there are so few of us who become household names, get that investor check, exit our companies, or achieve "peak success." We don't want to get vulnerable in public and risk seeming incapable, or worse, incompetent."If Ali is one thing, she is creative. She finds ways to do things against the status quo, with a limited budget, and a lot of style. She not only thrives in all things fashion, copywriting, design, and music (find her as Ladylike on Spotify) but also in the way she approaches life. She is a creative thinker and it shows in everything she puts her hands on. Ali's creativity, innovation, and ability to pivot were what helped Bulletin evolve from a creative magazine into a multi-million-dollar empire that revolutionized the retail game. You can find Ali at her website www.alikriegsman.com and on Instagram at @alikriegs.Audio: Break Point by Vendredi

This week I am so excited to share my conversation with the iconic Ali Kriegsman, Co-Founder and COO of Bulletin!  For those who don't know, Bulletin is a curated wholesale marketplace filled with the most coveted brands.  Since launching in 2015, Bulletin has helped hundreds of female- and minority-led brands access physical retail space for the very first time, unlocking one of the most powerful commerce channels at their disposal.  Ali talks about the obstacles that she and Alana Branston faced when they started their company and offers tips to inspiring entrepreneurs on how to stay sane while building a business.  As you will notice in the episode, Ali is also incredibly well-spoken, which lends itself well to the fact that she is also a writer!  Her book, How to Build a God Damn Empire, comes out in April of 2021.  To learn more about Ali and Bulletin, you can follow @alikriegs and go to Bulletin.co. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/zoescurletis/support

If you are like me, you have consistently asked yourself “what is the role of retail, now that most everything is available with a click of a button?”  There needs to be a novel take on retail. One centered around the new ways that customers discover, engage with, and ultimately fall in love with digital brands.  Bulletin is that novel take. Founders, Ali Kriegsman and Alana Branston are democratizing retail and completely reimagining the context in which customers engage with, and discover digitally native brands in the physical world. I was lucky enough to speak with them on the Branded Podcast, here’s what I learned from our conversation.  Adapt & evolve he expression of your vision  Bulletin started as a magazine where you could find the coolest online only brands, a place you could shop and discover through a narrative. While that is not the core of their business today, the original vision remains the same.  Talk to you users (or customers)  Ali & Alana asked their customers a simple question — what can we help you do, to help you grow your business?From that simple question emerged a new avenue to their original vision.  To this day, Ali & Alana talk to users as it informs the customer experience over time.  Fuse together elements that create connection  What elements create true connection? Ali & Alana looked to Soul cycle, The Wing and others to find the elements that make shared space feel more like something more than just shared space…  Having a strong point of view at every interaction  From in store messaging, product selection, to planned parent hood dip jars it is incredibly important to have a unique point of view at every-touch point the in customers journey. Become The Master Curator  Similar to an art gallery or collector, the role of retail in the physical world and the online persona in the digital world is to become a master curator.  The physical world is the best way to make a visceral connection  Like an intimate relationship, the magic doesn't happen on the internet. Physical space and the retail experience is the best way to make a impactful, long lasting customer experience. Tactically, this connection is largely created by the purpose and meaning that the objects and people placed in the store carry.  Consistent experience across all channels: Transcending the “I know what i’m looking for experience”  “Digital as the brand identity … and the physical as the brand experience” Given the current purchasing and discovery experience of a customer, the way that brands design and think about retail has to change to a cross channel connected narrative that is consistent whilst also enabling discovery.  For much more a deeper dive into Ali, Alana and Bulletin — Check out the full episode here.

Ali Kriegsman and Alana Branston are the founders of Bulletin.Bulletin is a platform that allows brands to share the cost of a physical store.They currently have two locations, one in SoHo and one in Williamsburg and there are more to come.Ali and Alana went through YC Fellowship and then the winter 2017 batch.The YC podcast is hosted by Craig Cannon.

On the 26th episode of the Loose Threads Podcast, a show about the intersection of fashion, technology and commerce, I talk with Alana Branston, a co-founder of Bulletin, a company known as the WeWork for retail that gives brands flexible options for showcasing their products. As legacy retail continues to struggle in the U.S., Bulletin is taking this space and repurposing it. Alana and her team believe that retail is far from dead, but it's fundamentally changing, and everyone from brand to landlords to technology companies need to rethink the experience from the ground up. Alana and I had a great talk about the non linear founding story behind Bulletin, the benefits of going through two different Y Combinator programs, how retail is turning into a marketing, not just a sales game, and where the company is headed after raising its first big round of funding. There are endless opportunities in the offline world for brands of all sizes. People often forget that retail sales still make up over 90% of all commerce sales, so there is plenty to work with and improve on in this space. Bulletin is still young but they will be fun to watch. — Show Notes — Bulletin https://bulletin.co/ Edited by George Drake Jr. — About Loose Threads — http://LooseThreads.com Join the newsletter: http://eepurl.com/buLQY9 Twitter: http://twitter.com/loosethreadscom The Loose Threads Podcast explores the intersection of fashion, technology and commerce. Hosted by Richie Siegel, an entrepreneur and writer, each episode features an in-depth conversation with one guest that spans a range of topics. The guests range from being fashion-focused to technology-focused to somewhere in between, but the unifying thread is always the rapid change facing the industry and how entrepreneurs are responding. You can listen to the podcast on any player of your choice, in addition to on http://LooseThreads.com