Podcast appearances and mentions of Allison C Shields

Building a better LinkedIn profile can help you increase professional connections, but why should you really care about this platform? Adriana Linares hears tips and tricks from Dennis Kennedy and Allison Shields from their book, Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals. They share how effective participation can help you gain more visibility in your peer community, increase your referrals, and find new professional opportunities. Adriana would love to take listener LinkedIn questions and have Dennis and Allison back for a future episode! Send your questions to newsolo@legaltalknetwork.com. Dennis Kennedy is an information technology lawyer and legal technology pioneer based in Ann Arbor, Michigan. Dennis is also the co-host of the Kennedy-Mighell Report podcast. Allison C. Shields, Esq. is the President of Legal Ease Consulting, Inc. Special thanks to our sponsors, Clio, Nexa, Lawclerk, and ROSS.

Building a better LinkedIn profile can help you increase professional connections, but why should you really care about this platform? Adriana Linares hears tips and tricks from Dennis Kennedy and Allison Shields from their book, Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals. They share how effective participation can help you gain more visibility in your peer community, increase your referrals, and find new professional opportunities.  Adriana would love to take listener LinkedIn questions and have Dennis and Allison back for a future episode! Send your questions to newsolo@legaltalknetwork.com.  Dennis Kennedy is an information technology lawyer and legal technology pioneer based in Ann Arbor, Michigan.  Dennis is also the co-host of the Kennedy-Mighell Report podcast. Allison C. Shields, Esq. is the President of Legal Ease Consulting, Inc. Special thanks to our sponsors, Clio, Nexa, Lawclerk, and ROSS.

LinkedIn helps lawyers increase their visibility and establish their expertise, but many aren’t using it to its greatest potential. How can you be better by using it more effectively? Allison Shields joins Tish Vincent and JoAnn Hathaway to discuss tips from the book she co-authored on this topic, Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals. Allison C. Shields, Esq. is the president of Legal Ease Consulting, Inc.

LinkedIn helps lawyers increase their visibility and establish their expertise, but many aren’t using it to its greatest potential. How can you be better by using it more effectively? Allison Shields joins Tish Vincent and JoAnn Hathaway to discuss tips from the book she co-authored on this topic, Make LinkedIn Work for You: A Practical Guide for Lawyers and Other Legal Professionals. Allison C. Shields, Esq. is the president of Legal Ease Consulting, Inc.

Allison Shields joins Gyi and Kelly to discuss the 2019 ABA Marketing Survey. We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms. Allison C. Shields is the President of Legal Ease Consulting, Inc. where provides practice management, productivity, marketing, business development, and social media coaching and consulting for lawyers and law firms. As a former practicing lawyer, law firm manager and partner herself, Allison understands the unique challenges faced by lawyers today in trying to juggle practicing law, handling clients, and managing and growing their businesses. Allison is also the co-author of the brand-new book, Make LinkedIn Work for You: A Practical Handbook for Lawyers and Other Legal Professionals, now available on Amazon.com. Introduction to the survey and survey methods. Marketing Methods in use: The leading channels for marketing across all firm sizes are email (41%), Facebook (30%), and direct mail (19%).  Solos are more likely to use Avvo, with 25% of respondents reporting that they use the platform. What are solos doing for marketing? Solos most often use email (40%), followed by Facebook (26%) and Avvo (25%).  Facebook was the most popular channel for lawyers from firms of 2-9 lawyers at 39%, followed by print at 33%.  In firms of 10-49 lawyers, respondents reported using email most often (47%), followed by print (41%). Law Firm Websites 86% of respondents have a website.  Only 57% of solos have a firm website Over 90% of respondents in all other firm sizes report having a firm website. Who is doing the marketing? 9% of respondents, (60% of solos), said attorneys do the marketing.  31% of firms overall have internal marketing staff, 17% use outside consultants, and 16% report that administrative staff performs marketing functions for the firm.  13% of respondents say "no one" is responsible for marketing in their firms, including 30% of solos and 13% of respondents in firms of 2-9 lawyers. in 2019, more solos and firms with 2-9 lawyers report using an outside consultant (34% and 41% respectively) for their firm website than they have reported in previous years.  Larger firms rely more on marketing staff, IT staff, or a firm webmaster for managing their sites.  30% of all respondents report that their firm uses an outside consultant or agency for search engine optimization (SEO). Website maintenance:  25% report their website is primarily managed by an outside consultant, 22% are managed by one lawyer within the firm, 18% by marketing staff, 12% by firm IT staff, and 9% by firm administrators.  (51%) and firms with between 2-9 lawyers (34%) were most likely to report that one lawyer was responsible for maintaining the firm’s website, which has remained steady since 2015. What are the agencies doing? - Mostly SEO over Adwords/PPC 7% of all respondents indicated that their firms were using AdWords, but 9% report using an outside consultant or agency for AdWords or pay-per-click advertising (PPC).  80% of firms are participating in some sort of social media, only 26% use an outside consultant or agency for social media.  59% of respondents report that their firms do not use a consultant for SEO, AdWords/PPC, or social media. In firms of 2-9 lawyers, 40% of respondents reported using an outside consultant for SEO, 23% for social media, and 15% for AdWords/PPC.  35% of respondents from firms of 10-49 lawyers reported the use of an outside consultant for SEO, and 32% for social media. How effective is law firm marketing? ANALYTICS: 38% of respondents say they have access to analytics or reports to monitor the effectiveness of their website or blog. 41% do not have such access and 21% do not know. Do agencies provide analytics? only 17% of respondents indicated that they work with external agencies who provide them regular reports on marketing performance. Another 11% use these agencies but do not get regular reports, and 48% do not use an external agency at all.  Lawyers confidence in their marketing efforts was a 2.9 out of 5. Blog effectiveness: 49% have gotten clients as a result of blogging and another 34% do not know whether they have gotten a client or not.  Social media effectiveness: 31% report having gotten clients as a result, 44% say they did not, and 24% did not know.

Time management is a key element in running your law practice. In this edition of The Un-Billable Hour, host Attorney Rodney Dowell, Director of the Massachusetts Law Office Management Assistance Program, welcomes attorney, consultant and coach, Allison C. Shields, Esq. President of Legal Ease Consulting, Inc. to share tips on how to find the time to be a lawyer, the importance of prioritizing, systematizing your law firm and how to market and manage your practice.