Podcasts about adwords

In this episode, we sit down with Manish Patel, whose career has spanned Google, venture investing, and product innovation. From playing a pivotal role in scaling transformative products like AdWords and Google Maps to shaping Silicon Valley's startup ecosystem, Manish brings invaluable insights from the front lines of technology, entrepreneurship, and venture capital. Listeners will hear about his inspiring journey — from growing up in a family business to navigating the world of big tech and early-stage investing — and get practical advice on building startups, raising Series A rounds, and preparing for the future of business.

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google's been dishing out settlements, and Amazon's itching for TikTok. There's a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting. Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google's mysterious local service ads anomaly didn't go unnoticed. What is with the testing of the green check mark in LSA? That is a huge value; why drop it? Google Business Profile Questions and Answers is gone. RIP. The “question” is, how valuable was it? Clippable coupons are showing up in the wild on GBP, but rarely. If you think negative reviews spook SEO experts, think again—Darren explains why they might be able to help you.  All Things Local in this episode of Local News from the EDGE with Darren Shaw! News from the EDGE: [00:03:27] Google settles $100 Million advertising dispute [00:06:23] Amazon makes surprise bid for TikTok ahead of U.S. ban deadline [00:13:18] EDGE of the Web Title Sponsor: Site Strategics In Local News with Darren Shaw: [00:14:28] Restaurant Local Results get a facelift [00:17:45] Getting a negative review will boost your rankings [00:22:25] Google is working on restoring Local Service Ads advertiser console [00:25:11] Google Local Service Ads Tests Removing Green Screened Checkmark [00:31:44] Google Local Questions & Answers Feature Gone? [00:34:59] EDGE of the Web Sponsor: WAIKAY from InLinks [00:36:44] Google Local Knowledge Panel With Promotion Clipable Coupons [00:43:21] Your Local SEO Workout [00:47:49] Freshness Distance Calculator   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks New Offering! https://edgeofthewebradio.com/waikay

In this episode of Hotel Moment, Bryson Koehler, CEO of Revinate, sits down with Matthijs Welle, CEO of Mews, to discuss the rapidly evolving landscape of hotel data security. Matthijs shares insights on how cybercriminals are becoming increasingly sophisticated in their tactics, and why education is the hotel industry's strongest defense against data breaches. From phishing attempts to AdWord exploitation, they explore practical strategies for protecting guest data and the importance of building a security-focused culture within hotel operations. This conversation offers valuable guidance for hoteliers looking to strengthen their security practices while maximizing the benefits of their technology stack.

Jiake Liu is the Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces. With a mission to make life outside effortless and enjoyable, Outer combines eco-friendly materials, durable design, and an innovative showroom model—crowdsourcing real customers' backyards to create a unique, community-driven shopping experience.Before launching Outer in 2018, Jiake built his career in tech and software engineering at Riot Games, where he honed his expertise in problem-solving and user experience. Now, as an angel investor and founder, he's leveraging technology, sustainability, and consumer-first innovation to redefine how people connect with their outdoor spaces.In 2025, Jiake is taking Outer beyond furniture with Outer Spaces—a proprietary solution designed to convert vacant backyards into fully functional outdoor living spaces, from wellness retreats and dining areas to personal gyms.Under his leadership, Outer is reshaping the way we think about outdoor living—proving that sustainability, design, and convenience can coexist seamlessly in Ecommerce.In This Conversation We Discuss:[01:06] Intro[01:48] Introducing a new way to sell products[03:40] Finding the right investors for growth[05:10] Pitching a better product to investors[07:38] Building a brand through viral marketing[08:35] Building brand trust through storytelling[09:43] Validating ideas with ad mockups[10:13] Talking to customers before launching[11:14] Staying connected with customers post-purchase[11:57] Inventing solutions before customers ask for them[14:06] Episode Sponsors: StoreTester and Intelligems[17:19] Building trust with real product experiences[19:58] Turning media buzz into big opportunities[22:22] Mastering numbers before raising capital[23:27] Building outdoor spaces in one dayResources:Subscribe to Honest Ecommerce on YoutubeThe Perfect Outdoor Sofa is Now Within Reach liveouter.com/Follow Jiake Liu linkedin.com/in/jiakeliuBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

AI isn't just the future - it's transforming the travel industry right now! In this episode, AI-powered business solutions expert Kha Ly reveals how travel advisors can leverage artificial intelligence to streamline workflows, personalize client experiences, and scale their businesses like never before. From crafting compelling content and conducting in-depth research to automating tedious tasks, AI is the ultimate business partner! Kha busts common AI myths and explains how it enhances creativity rather than replacing it. He also dives into how AI strengthens client relationships with hyper-personalized communication and high-value engagement. If you're a travel advisor wondering how to stay ahead of the curve, this conversation is packed with mind-blowing insights you won't want to miss! About Kha Ly: Kha Ly is a visionary Marketing Technologist who has spent 25 years at the forefront of digital innovation. From crafting Google's early ground-breaking AdWords campaigns to shaping Meta's advertising platform, Kha has been a driving force in digital marketing's evolution. Kha's role is set to revolutionize how travel advisors approach marketing. His expertise will empower you to navigate the ever-evolving landscape, harnessing the power of digital and AI technologies to enhance your reach and effectiveness. Join Kha to unlock the power of AI and position yourself at the cutting edge of travel marketing. Prepare to revolutionize your approach and drive growth in the digital age. facebook.com/itsallaboutkha Today we will cover: (01:50) Kha's business journey and commitment to helping travel advisors (05:55) How AI allows advisors to scale their business (08:55) Chatbots and AI tools; ChatGPT, Claude (16:10) Using AI for effective client communication (17:15) AI-driven research assistants; deep research into competitor practices, fee structure strategies, and business model optimizations (27:20) AI agents and disprofilers (34:40) Curating personalized itineraries and touchpoints; Gamma.app (41:00) Voice cloning and audio innovations; 11Labs (46:30) Notebook LM; AI-hosted discussions about client-specific travel plans VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Meet Rachael (00:23): Rachael shares a bit about herself, her love for outdoor activities, and her unhealthy number of houseplants.How She Found PPC (02:27): Rachael details how she fell into paid search while interning during college and unexpectedly became responsible for an entire company's PPC efforts at just 19 years old.Why PPC? (06:34): Discussing why she stuck with PPC, Rachael explains the value of having a specialized skill set in marketing, the blend of creativity and data-driven strategy, and how she enjoys working in the field.The Importance of Specialization (07:50): Chris and Rachael discuss the advantage of developing hard skills over being a generalist in marketing.Past PPC Experience (11:57): Rachael shares her experience working with B2B clients, including industrial manufacturing companies, and her time managing Amazon advertising campaigns.Rachael's Wildest Job Story (14:15): Before PPC, Rachael worked at a Christmas-themed petting zoo and amusement park—where she did everything from cleaning barns to getting bitten by a woodchuck.Life at Granular (20:30): Rachael talks about what she enjoys most about working at Granular, including the diverse client portfolio, collaborative culture, and strong team dynamic.Her Approach to PPC (22:38): Rachael shares her PPC philosophy: setting up accounts in a structured and organized way from the start, taking ownership of client relationships, and maintaining a high standard of work.The Future of PPC (26:42): A discussion about automation, AI, and the evolving challenges of paid media, including concerns about losing control over key account functions.Final Words of Wisdom (28:58): Rachael's advice: never be afraid to ask questions and continue learning—don't let the fear of feeling “dumb” stop you from growing.

David Gerard is one of Silicon Valley's most sought-after magicians and mentalists, performing over 90 shows annually for Fortune 500 companies and tech industry leaders. Before pursuing magic full-time, David spent 12 years in tech, starting at Google where he worked on flagship products including YouTube, AdWords, and Google Play, before leading growth and marketing initiatives at Discord and Aalto. Now, David combines his expertise in product growth with his mastery of psychological principles from magic, consulting with series A and B startups while maintaining a rigorous performance schedule that includes over 60 shows at Hollywood's prestigious Magic Castle. His unique background bridging tech and magic makes him a distinctive voice on user psychology, attention, and engagement.In our conversation, we unpack: A magician's secret for creating engaging experiences How magic shows achieve retention (and what products can learn from it) The misdirection technique that can transform user experiences What magicians know about building trust that most companies miss The surprising way performers make experiences feel personalized at scaleFrom Google to the stage, David Gerard has mastered both tech product growth and performance magic. In this episode, he reveals the psychological principles behind great magic shows and how product teams can apply them to create experiences users can't look away from. A must-listen for growth, product and design leaders looking to add a touch of magic to their user experience.Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs⁠here⁠.

Sridhar Ramaswamy is the CEO @ Snowflake, the $60BN public company with $3.5BN in revenue growing 30% per year. Sridhar joined Snowflake following his company, Neeva, being acquired by them for $150M. Prior to founding Neeva, Ramaswamy spent 15 years at Google  where he had an integral part in the growth of AdWords and Google's advertising business from $1.5 billion to over $100 billion.  In Today's Episode We Discuss: 1. OpenAI vs Deepseek vs Anthropic: Why will OpenAI beat Deepseek? What does no one see with Deepseek that they should see? Why has OpenAI beaten Anthropic? What elements turn a model from a commodity into a sustaining product suite? Will model providers become application providers? Will OpenAI be the biggest killer of startups in the next 10 years? 2. Snowflake vs Nvidia & Databricks: To what extent is Sridhar concerned NVIDIA will move into the data layer and compete with Snowflake? How does Sridhar view the competition from Databricks? What have they done better than them? What have they done worse than them and lost on? Does being private hurt or help Databricks in their fight against Snowflake?  If Sridhar could, would he take Snowflake private today?   3. Leadership, Parenting, Money: Do richer leaders make better leaders? How does being rich change the mindset of a leader? What are Sridhar's biggest lessons when it comes to parenting?  What about the way that Sridhar was brought up, did he do deliberately differently with his kids?  

But can you respond to them quickly and effectively enough? Steve Sipress, entrepreneur, AI, tips, ideas, help, small, business, tactics, success, profits, growth, results, consultant, artificial, intelligence, menial, repetitive, tasks, automate, automation, workflows, advertising, marketing, sales, leads, generation, gen, Google, Adwords, ads, phone,

Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency to focusing solely on PPC at Granular. She shares her passion for digital media and the desire to deepen her expertise in paid media.Paid Media Then vs. Now (17:32): A discussion about how AI and machine learning have reshaped the industry since Kelsea began her career, alongside the rise of immersive ad formats and short-form video content.Why She Loves Paid Media (22:09): Kelsea emphasizes the satisfaction of driving measurable results for clients and the impact of her work on business growth.Granular's Culture (23:13): Kelsea reflects on the collaborative and innovative environment at Granular, highlighting the team's focus on learning, independence, and pushing boundaries in digital marketing.The Future of Paid Media (25:38): Chris and Kelsea dive into the potential of AI in advertising, the rise of immersive ad formats, and the challenges small businesses face in an increasingly competitive digital landscape.Final Words of Wisdom (28:10): Kelsea advises listeners to trust their instincts, drawing from her personal experiences and professional journey.Wrap-Up (29:14): Chris thanks Kelsea for braving the cold Wisconsin weather and wraps up the episode with a call to subscribe for more PPC tips and insights.

Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventually moving into paid media as she grew curious about how ads work.PPC in Motion (05:08): Sarah shares insights on the shifting PPC landscape, including major changes she's noticed, such as clients' decreased interest in advertising on Twitter (now X).Why She Loves Paid Media (07:50): For Sarah, a successful campaign that converts feels incredibly satisfying. She talks about the unique rewards of managing targeted campaigns that hit the mark.Design Meets Data (09:15): Sarah explains how her background in design still comes into play, whether she's adjusting ad visuals or helping make reports more engaging.Granular's Team Culture (11:16): Sarah reflects on her experience working at Granular, highlighting the team's supportive environment and the camaraderie among colleagues.Managing Clients with Clarity (18:17): Sarah explains her “client-by-client” approach, balancing open communication with expertise to keep clients informed and campaigns successful.AI in Paid Media: Opportunities and Caution (23:19): Sarah discusses her mixed feelings about AI in digital advertising. While helpful in creating copy, AI can sometimes limit advertisers' control over targeting.The Future of PPC (27:58): Chris and Sarah dive into the potential future of PPC, considering everything from automation to Google's evolving role in the field.Final Words of Wisdom (30:22): Sarah's advice? Always double-check your settings, be kind to animals, and get a good night's sleep.

Reporting is not a dirty word, how to report, what to report on, what do numbers even mean.One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story."Well let me tell you, it is the same with your marketing...I'm taking you on a journey of my career today and how reported helped me fight for bigger marketing budgets + also call out the sales team when they needed to be...It allowed me to know when the leads I was pulling in for organisations were quality, or if our AdWords were attracting the wrong clients. Data and reporting has allowed me to always make calculated decisions as to where to spend big marketing budgets, and regardless of your business size, you should have a marketing budget, and you should be using data to drive decisions around it.Sharing insights from her career, I am going to teach you that marketing is not just about acquiring new clients but also retaining existing ones. I'm discussing the concept of lifetime customer value and the necessity of having a customer relationship management (CRM) system to track client interactions. Don't discredit the importance of asking customers how they found the business to better understand the effectiveness of marketing channels. And yes there is significance of engagement metrics in social media and email marketing, while social media can build brand awareness, the key is converting social media interactions to email list growth. I'm tackling topics like Google AdWords, optimising marketing strategies for different demographics, and ensuring quality leads. As always I cannot highlight enough the need for customised reporting based on your unique business needs.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.Tim's Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim's career, with fewer platforms and simpler strategies, compared to today's automation and expanded platforms like TikTok and Amazon.Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.Words of Wisdom (41:11): Tim's closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.

The full question was:When balancing where to spend your marketing $$ which do you recommend to outsource, what do you recommend to keep in-house?So lets talk about this balance of what to outsource and what you can keep on your own plate, or build talent up internally.I believe in outsourcing highly technical tasks like AdWords, SEO, and website creation to specialists while leveraging internal resources for content creation when feasible. I'm a huge believer in finding talent in your team - train your internal staff interested in marketing, like receptionists, or customer-facing positions for cost-effective skill development. I cannot stress however the importance of having a solid marketing strategy before making any of these decisions...Remember, as you scale and outsource specific marketing functions you SHOULD be ready to level-up your reporting game so that you have a true and accurate understanding of ROI in your business.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this episode of the eCom Ops Podcast, the host, Norbert Strappler, introduces Matt Janaway, the CEO of Marketing Labs and an expert in SEO, Adwords, Growth, and E-commerce Marketing. Matt shares his extensive background in e-commerce, starting his first online business at the age of 16 and working in the field for 23 years. Throughout the episode, Matt discusses various aspects of e-commerce, providing valuable insights and advice.

Amelia Trumble is the CEO and one of the three Founders of Retold Recycling. Amelia is an Australian native who moved to New York 15 years ago to work as an ecommerce professional. While at Estee Lauder running ecommerce for MAC Cosmetics, she met her 2 Retold co-founders, Alan Yeoh and Noelle Sadler. Together the 3 ideated on starting a business that would do good things for the world and get them out of the corporate grind - after an “a-ha moment” decluttering her closets, the idea for Retold was born. A convenient and mail-based textile recycling service that diverts unwanted items away from landfills and recycles them sustainably! In addition to being the CEO of Retold, Amelia also consults on the side for businesses seeking ecommerce strategy - predominantly in the beauty, fashion and obviously, sustainability space. Amelia now resides in LA with her 5 year old daughter, Alta!In This Conversation We Discuss:[00:45] Intro[02:04] Working your way up to Ecomm roles[04:05] Building a business from a personal need[04:56] Vetting a business idea through extensive research[06:34] Adapting processes to align with sustainable vision[07:28] Finding the right partners through persistence[09:34] Adapting returns labels for sustainable shipping[11:11] Ensuring cost-effective, trackable returns process[12:22] Integrating subscriptions with rewards and emails[13:07] Episode sponsors[16:21] Testing go-to-market strategies for audience growth[16:59] Exploring new traffic strategies beyond meta ads[18:01] From DTC to retail with strong customer support[18:43] Expanding into eco groceries and boutique retailers[19:44] Expanding retail vision after Shark Tank success[21:24] The real Shark Tank experience[22:15] Showcasing sustainability in holiday gift guides[23:04] Leveraging key eco moments for business growth[24:17] Creating toolkits for successful partner outreach[25:00] The real value of customer connection in Ecomm[25:50] Creating solutions from customer-driven insights[26:44] Enhancing user experience with new site updates[27:24] Declutter effortlessly and sustainablyResources:Subscribe to Honest Ecommerce on YoutubeClothing recycling service to keep your clothes out of landfill retoldrecycling.com/Follow Amelie Trumble linkedin.com/in/ameliatrumble/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of the Torsion Talk Podcast, Ryan Lucia shares exciting updates and valuable insights for garage door business owners, focusing on leadership, marketing, and operations. He also introduces a special guest, Jesse Yeomans from Star City Garage Doors, who shares his journey from being a garage door installer to managing operations for a growing company. This episode is packed with practical tips to improve your business, boost customer service, and navigate the challenges of running a garage door company in today's market. Introduction & Updates Ryan opens with key updates, including the return of the Virtual Door Dealer Conference on December 13, and a reminder about the upcoming Garage Door Summit in March. He also dives into the changing landscape of digital marketing, with a focus on AdWords and its recent shift to pay-per-call models. Virtual Door Dealer Conference Details Ryan provides more information about the Virtual Door Dealer Conference, explaining how it's designed to help garage door dealers grow their businesses. He highlights the importance of being actively engaged in the conference and promises valuable takeaways for all attendees. Garage Door Summit 2024 Ryan gives an update on the Garage Door Summit, taking place in March 2024. He mentions Willie Robertson as a keynote speaker and encourages listeners to grab the few remaining tickets, emphasizing the networking opportunities and high-quality content. Marketing Insights – The Power of AdWords Ryan talks about the current state of digital marketing and shares his recent success with Google AdWords' pay-per-call feature. He encourages business owners to reconsider their marketing strategies and embrace new tools to generate better leads. Interview with Jesse Yeomans – Star City Garage Doors Jesse joins the show to share his journey in the garage door industry, from being an installer to taking on the role of operations manager. He talks about the importance of balancing customer service with efficient operations and how his team works to deliver quality results. Jesse's Leadership and Operational Challenges Jesse dives deeper into how he develops his leadership skills, his experiences working with family, and the importance of preparing his team for when he steps away, especially with a new baby on the way. Running a Garage Door Business in a Rural Market Jesse discusses the unique challenges of running a garage door company in a rural area, balancing high-end and budget-friendly services, and how his team focuses on delivering quality installations with minimal callbacks. The Changing Garage Door Industry Jesse and Ryan reflect on how the garage door industry has evolved, particularly with the rise of public information and resources like Facebook groups, certifications, and industry events. Jesse emphasizes how these tools have helped him grow his business. Star City's Future and Goals Jesse shares Star City Garage Doors' growth plans for the coming years, including expanding their team, improving service efficiency, and maintaining high customer satisfaction. Closing Thoughts and Takeaways Ryan wraps up the episode by encouraging listeners to invest in themselves and their businesses through continuous learning and training. Jesse leaves a final note of appreciation for his team and their hard work. This episode offers practical insights for anyone looking to grow their garage door business, from improving leadership to refining marketing strategies. Tune in for actionable tips and inspiration! You can check out Star City Garage Doors website by visiting https://starcitygaragedoors.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

I am thrilled to have Manish Patel, a GP at Nava Ventures who has led teams that have designed, developed, and scaled products with global impact from enterprise advertising systems like AdWords to consumer experiences like Google Maps.In this episode, Manish Patel, General Partner at Nava Ventures discusses the importance of market conditions for startups, early-stage companies' challenges, and the critical role of founder-market fit in venture capital. Manish also reflects on the evolving landscape of AI, venture capital, the lessons learned from his investment experiences, and much more!Subscribe on SpotifySubscribe on YouTubeSubscribe on iTunesLearn* How does Manish approach market sizing?* Is Manish willing to take market timing risk?* How does Manish prioritise between founder vs market?* How does Manish approach mentorship and supporting other entrepreneurs in the network?* What is your favourite business book? – Creative confidence* What is your favourite online tool? –Google Maps* If you could go back to when you started working, what is the one thing you would have focused on? – Raise a bigger fundTimestamps[00:04:10] - Stanford's entrepreneurial culture and its impact on Manish.[00:06:15] - Manish's experience at Google, working on Google Maps and Adwords.[00:10:30] - The role of market conditions in the success of startups.[00:12:45] - Discussion on the impact of AI and platforms like ChatGPT on search engines.[00:15:20] - Challenges faced by early-stage startups in today's market.[00:17:50] - Importance of being aware of market conditions as a founder.[00:19:10] - The Series A crunch and its impact on startups.[00:21:30] - Insights on raising Series A and the importance of showing results.[00:23:00] - How venture capitalists provide mentorship to founders.[00:25:00] - The significance of market sizing in venture capital decisions.[00:27:20] - Discussion on how the best companies expand their markets.[00:29:10] - Market timing risks and lessons on timing in startups.[00:31:15] - Manish's preference between new and experienced founders.[00:33:00] - The role of venture capitalists in the success of founders.[00:35:10] - Importance of board management in startups.[00:37:30] - Areas where VCs and founders are often not aligned.[00:42:15] - Discussion on founder-market fit and its importance in investments.[00:44:30] - Reflections on missed investment opportunities in venture capital.Manish's Links LDN– https://www.linkedin.com/in/manishpatelli/Website – nava.vcMy Links  Podcast: https://lifeselfmastery.com/itunes YouTube:  youtube.com/lifeselfmastery Twitter: https://twitter.com/rohitmal 5-day email course: www.enterprisesalesexpertise.com Newsletter:  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit partnergrow.substack.com

If you've tried paid ads, you know they're a lot harder to pull off profitably than some people would have you believe.  And it hurts to lose money and feel incompetent, especially when you thought the campaign would be the turning point for your investing business. It's easy to say “I don't get paid traffic” and walk away. In this episode, you'll find out the 4 ways you can use to get more clicks from online marketing and how to get those clicks profitably. Show highlights include: Why clicks or views aren't important—and the one metric that determines your success in online marketing. (3:00) How to write an ad people want to click on (incl. the one headline that usually gets a lot of clicks). (5:25) When to add more keywords to an AdWords campaign. (15:00) How to find out the most profitable area to target so your marketing profitable. (19:50) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Conversion Copywriting to 3X Adwords Results with Mary Blackiston>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

Google has been found to have an "illegal monopoly" by the Department of Justice, and now there's talk that the US government might break them up into smaller companies like Ma Bell back in the day. This could include them being forced to sell off Android, AdWords, Chrome and more. How about YouTube? ➡️ Tip Jar and Fan Support: http://ClownfishSupport.com ➡️ Official Merch Store: http://ShopClownfish.com ➡️ Official Website: http://ClownfishTV.com ➡️ Audio Edition: https://open.spotify.com/show/6qJc5C6OkQkaZnGCeuVOD1 The government may consider breaking up Google due to concerns over its monopoly in the online search market and potential impact on competition and other successful businesses. 00:00 The government may try to break up Google due to its monopoly on search, but the implications of this for other successful companies are concerning. 01:15 Google may be broken up by the government for stifling competition and Congress needs to address the impact on internet and websites, as Google's search algorithm change has decreased traffic and revenue for external websites. 02:41 The government may break up Google due to concerns over its monopoly in the online search market and potential lawsuits for using snippets of other people's work. 04:06 Government could break up Google like they did with Bell Telephone due to competition and high prices for long distance calls. 05:08 The government may break up Google by forcing it to divest its Android operating system and Chrome web browser, and seeking restrictions on its use of exclusivity agreements to prevent unfair advantage. 07:14 Government may break up Google due to monopoly and questionable deals with service providers and Apple, potentially leading to government intervention in successful businesses. 09:44 The government may not break up Google despite concerns over their monopolistic practices and potential intervention. 11:54 Google may face government breakup, stay tuned for more updates on pop culture news. About Us: Clownfish TV is an independent, opinionated news and commentary channel that covers Entertainment and Tech from a consumer's point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles. Disclaimer: This series is produced by Clownfish Studios and WebReef Media, and is part of ClownfishTV.com. Opinions expressed by our contributors do not necessarily reflect the views of our guests, affiliates, sponsors, or advertisers. ClownfishTV.com is an unofficial news source and has no connection to any company that we may cover. This channel and website and the content made available through this site are for educational, entertainment and informational purposes only. These so-called “fair uses” are permitted even if the use of the work would otherwise be infringing. #Tech #Google #YouTube #News #Commentary #Reaction #Podcast #Comedy #Entertainment #Hollywood #PopCulture #Tech

This Day in Legal History: Social Security Act SignedOn August 14, 1935, President Franklin D. Roosevelt signed the Social Security Act into law, a landmark piece of legislation that reshaped the American social welfare system. The Act established several critical programs, including unemployment insurance, pension plans for the elderly, and "Aid to Dependent Children," which later became known as Aid to Families with Dependent Children (AFDC). Born out of the economic devastation of the Great Depression, the Social Security Act was a cornerstone of Roosevelt's New Deal, aimed at providing financial security for vulnerable populations. The signing of this Act marked the beginning of a federal commitment to ensuring a safety net for the elderly, the unemployed, and families in need. The Social Security program has since evolved into one of the most enduring and significant aspects of American public policy, continuing to play a vital role in the lives of millions.Mars Inc. has agreed to purchase Kellanova, the brand behind Pringles, Eggos and Cheez-its, for nearly $36 billion, marking the largest packaged-food industry deal in almost a decade. The acquisition price includes $83.50 per share in cash, representing a 33% premium over Kellanova's closing price before the deal talks were reported. This move comes as the food industry faces declining volumes and slowing growth, prompting companies to seek consolidation and innovation. Kellanova, which spun off its cereal business last year, has shown strong earnings and raised its full-year guidance due to successful new products and marketing efforts. The deal, expected to close in the first half of next year, will allow Mars to diversify its portfolio beyond chocolate, especially as cocoa prices have surged. The transaction will be financed through Mars' cash reserves and a $29 billion bridge loan. Antitrust concerns are expected to be minimal, given the limited overlap between the companies' products. If the deal falls through due to regulatory issues, Mars would owe Kellanova a $1.25 billion termination fee.Mars Buys Snack Maker Kellanova in $36 Billion DealA New York judge, Justice Juan Merchan, has denied Donald Trump's request for the third time to recuse himself from the case in which Trump was convicted of falsifying business records related to hush money paid to Stormy Daniels. Trump's lawyers argued that Merchan had a conflict of interest due to his daughter's work for a political consultancy linked to Democratic campaigns. However, Merchan dismissed these claims, stating they were repetitive and lacked evidence. Trump was found guilty on 34 felony counts in May, with sentencing scheduled for September 18. The Manhattan District Attorney's Office labeled Trump's recusal attempts as frivolous.Trump loses third bid for judge to step aside in hush money case | ReutersThe U.S. Department of Justice (DOJ) is contemplating breaking up Google following a court ruling that found the company monopolized the online search market. This would be the most significant antitrust action since the unsuccessful attempt to break up Microsoft two decades ago. Among the possible remedies, the DOJ is considering divesting units like the Android operating system and the Chrome web browser, or even forcing Google to sell its AdWords platform. Another option involves requiring Google to share data with competitors like Microsoft's Bing or DuckDuckGo, to level the playing field. The DOJ's deliberations follow Judge Amit Mehta's recent ruling against Google, which found that the company used illegal agreements to secure its dominance in search and search ads. The DOJ may also push for a ban on exclusive contracts that stifle competition, which were central to the case. If pursued, the breakup would be the largest since AT&T's dismantling in the 1980s. However, Google plans to appeal the ruling, and any DOJ proposal would need court approval.DOJ Mulls Google Breakup Push After Landmark Antitrust Win (1)The National Labor Relations Board (NLRB) has argued that the recent U.S. Supreme Court ruling in Jarkesy v. U.S. Securities and Exchange Commission does not affect its ability to address illegal labor practices. The Supreme Court ruling found that the SEC's in-house enforcement practices violated the constitutional right to a jury trial, raising questions about the powers of other agencies. However, the NLRB maintains that its role in remedying worker harm is distinct from the punitive measures by the SEC, as it focuses on compensating workers rather than imposing penalties. Macy's, which is appealing an NLRB decision related to an illegal lockout, contends that the Supreme Court's ruling applies broadly, including to claims involving illegal firings, which the company argues are similar to common law wrongful termination cases. The NLRB cited a 2022 decision in Thryv Inc., which expanded its power to order compensation for direct or foreseeable financial harms. While the 5th Circuit Court invalidated the Thryv ruling on its merits, it did not address broader issues of remedies. The 9th Circuit is now considering the impact of the Jarkesy decision on the NLRB's authority.NLRB, Macy's duel over US Supreme Court ruling's impact on agency powers | ReutersYesterday, in a piece I wrote for Forbes, I explored the economic impact of tax breaks for data centers, arguing that while these facilities are essential to the modern digital economy, they don't generate long-term job growth as some proponents suggest. Instead, data centers resemble traditional infrastructure projects, offering utility rather than sustained employment. For example, in Washington State, tax incentives meant to create jobs in rural areas have primarily benefited large corporations like Microsoft, with minimal job creation for local communities.These data centers also place significant demands on local resources, such as electricity and water, especially in areas where these resources are scarce. Given their limited role in job creation, I suggest that public subsidies should focus on the construction and development of these centers and related internet infrastructure, rather than on ongoing operational support. By investing in infrastructure that enhances connectivity and sustainability, states can ensure public funds are used responsibly and generate broader social benefits.Tax Breaks For Data Centers Bring Few Jobs This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe

Former YouTube CEO Susan Wojcicki passed away at the age of 56 from non-small cell lung cancer. A key figure in tech, Wojcicki was Google's 16th employee and played a significant role in the company's early development. She held degrees from Harvard University, the University of California-Santa Cruz, and an MBA from UCLA. In 1998, she rented her Menlo Park garage to Google co-founders Larry Page and Sergey Brin and joined Google as a marketing manager in 1999. She climbed the ranks to become Senior Vice President of AdWords and AdSense and later, in 2014, CEO of YouTube after Google's acquisition of the platform in 2006. Significant leaders in the tech industry, including Google CEO Sundar Pichai and former Meta COO Sheryl Sandberg, acknowledged Wojcicki's impact on the field and her mentorship within the community.Learn more on this news visit us at: https://greyjournal.net/ Hosted on Acast. See acast.com/privacy for more information.

Tune into this insightful episode of the Life and Listings Podcast, where we sit down with real estate veteran Preston Guyton. He shares his innovative strategies for lead generation and business growth. Discover how he built and sold multiple companies, created impactful platforms like Easy Home Search and Digital Maverick, and why simplicity and consistency are key to success. Learn valuable tips on improving lead conversion, building strong teams, and maintaining passion in your business. Don't miss out – listen now!   “I think a lot of people try to build a schedule based on somebody else's schedule. Build a schedule based on your own schedule, whatever that schedule is. Just stick to it. That's all you need, just do those things. When you look into your CRM, don't have 50 stages, keep it simple. The more simple you could keep it, the more chance you'll have success. And when you get into complexity, no agents are going to follow it. And if you're an agent and you build complexity in your own schedule, in your own CRM, you're not going to follow it either”- Preston Guyon   In this episode, we'll tackle:   Building Multiple Businesses: Preston has successfully built and sold multiple companies, including real estate, construction, and mortgage businesses.   Lead Generation Focus: His primary focus has always been on lead generation, using it to build and scale businesses.   Digital Maverick and DCM Program: Preston runs Digital Maverick, which helps teams generate leads through AdWords campaigns, and the DCM program, which manages databases to improve lead conversion.   Easy Home Search: This platform helps generate leads and is expanding across the U.S., aiming to cover 220 MLSs by the end of the year.   Exclusivity Strategy: Offering county exclusivity to partners helps improve systems, processes, and recruiting.   Simplicity and Consistency: Emphasizes the importance of simple, consistent systems and schedules for success.   Importance of a Strong Team: Building a strong team by finding the right people and selling them on the vision is crucial.   Real Estate Community Support: Preston is passionate about giving back to the real estate community and maintaining sustainable business practices. About Preston Guyton:   Preston is a proud husband and father who leverages his 20 years of experience in the real estate industry to excel in his personal and professional life. Founder of CRG Companies, Inc. a real estate, construction, and home design company that he sold out of in 2020. co-founder of Palms Realty. Palms Realty currently has over 100 agents and 1,600 closed transactions since opening in October 2021. Additionally, he is the co-founder of Digital Maverick, Reside Platform, and founder of ezHomeSearch.com. In the past three years, Preston has played a pivotal role in generating over 300,000 opportunities for teams and companies across North America. He is passionate about lead generation, most of all he focused on providing teams and companies a better way to control their future business growth.   Connect with Preston:   Website: www.ezhomesearch.com; digitalmaverick.com; resideplatform.com Facebook: Facebook.com/prestonguyton  Instagram: instagram.com/prestonguyton Connect with Jennifer Staats:   Website: staatssolutions.com Staats Solution Instagram: https://www.instagram.com/staatssolutions/ Jennifer Staats Instagram: https://www.instagram.com/jennifertherealtor LinkedIn: https://www.linkedin.com/company/staatssolutions/

Most investors use patchwork marketing tactics they learned from different sources. Whether it's direct mail, bandit signs, SEO, AdWords or postcards–you've probably heard it all a thousand times.  You can see success with all these tactics, but most investors don't know why they do them. If you do know, you can beat even established competitors. The truth is: All the marketing you do compounds when you start building a brand.  In this episode, Penney Dollar stops by to show you how to build your own brand that attracts motivated sellers and never lets you run out of leads.  Ready to become the go-to investor in your area? Listen now! Show highlights include: Why marketing for real estate is different than marketing anywhere else—and the new channels your competitors might not be aware of. (7:21) The fundamental shift happening in REI marketing right now. If you miss this, your competition will—and leave you behind. (9:11) Why cool new marketing tactics fail you—and the 30-second activity that “revives” leads who never even replied to you. (17:40) How a mission can transform your drive and desire for your business—listen how passionate Penney is about the purpose behind her work. (21:51) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Penney at: https://www.snappyhomebuyer.com/

Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years. With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide. Udayan's determination has earned NetElixir partnerships with industry leaders like UPS, Google, and Bing. Udayan is also a regular lecturer at top universities and has been featured in prestigious online journals such as The New York Times, Forbes, AdWeek, and more.In This Conversation We Discuss: [00:44] Intro[02:01] Recounting early success with first innovation[02:33] The power of the internet through experimentation[03:25] Helping retail Ecommerce brands grow predictably[04:58] Making search work with mathematical precision[06:33] Meeting key players in ecommerce success[07:45] Building strong client partnerships[08:23] Recalling Google's milestone with Google Shopping[09:35] Envisioning the future with generative AI[11:24] Strategizing amid changing data landscapes[12:33] Adapting to the new era of restricted data sharing[13:13] Strategizing with limited data access[14:25] Walled gardens for integrated social commerce[15:49] The era of retail media networks[17:14] Exploring AI's role in future data access[18:11] Preparing for diminished data availability[18:57] Mastering rapid adaptive experimentation[20:15] Leveraging AI for predictive customer insights[21:22] Democratizing SEO and SEM with free tools[23:06] Supporting SMBs with innovative solutions[24:50] Discovering who links to your site[25:35] Humbling moments: OpenAI's impact on tech giants[27:03] The impact of disruptive innovation[28:19] ChatGPT's impact on business strategies[29:49] Crafting effective prompts for ChatGPT[30:34] Leveraging AI skills for competitive advantage[31:31] Navigating the age of abundance with AIResources:Subscribe to Honest Ecommerce on YoutubeEcommerce digital marketing agency in Princeton, New Jersey netelixir.com/Follow Udayan Bose linkedin.com/in/netelixirudayanbose/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Skip the Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. Your host is Paul Marden, CEO of Rubber Cheese.Fill in the Rubber Cheese 2024 Visitor Attraction Website Survey - the annual benchmark statistics for the attractions sector.If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website rubbercheese.com/podcast.If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned in this podcast.Competition ends on 3rd July 2024. The winner will be contacted via Twitter. Show references:Lego House in BillundSutton Hoo (National Trust)Sutton Hoo at the British MuseumThe Dig on NetflixSutton Hoo mask on Lego IdeasThe Dig: Lego version of Sutton Hoo treasure 'amazing' (BBC News)Events at The Hold IpswitchAndrew Webb is a LEGO enthusiast who uses bricks in outreach programmes for teams and organisations as diverse at Arm, Pinset Mason, The National Trust, English Heritage, and the Scouts. During the UK's second Lockdown in early 2021, He made the 1500 year old Sutton Hoo Helmet out of LEGO bricks and submitted it to LEGO Ideas. The build achieved international media coverage, and has since been donated to the National Trust. Andrew continues to help attractions and institutions with LEGO programmes. By day, he works as a global head of content marketing for a B2B tech company. Find out more at http://teambuildingwithbricks.com Transcription:  Paul Marden: Welcome to Skip the Queue, a podcast for people working in and working with Mister attractions. I'm your host, Paul Marden. Today I'm talking to Andrew Webb. By day, Andrew is a content marketer for a tech firm, but in his spare time helps attractions to use Lego as a tool to attract and engage diverse audiences and enable them to interpret history and culture. We're going to talk about what it means to be an building, a model of anglo saxon helmet, and the 24 skills that are used when building with Lego. Paul Marden: So welcome to the podcast. Andrew Webb: Thank you. Paul Marden: On Skip the Queue, we always start with some icebreaker questions that you know nothing about. So let's launch into a couple of those. Book and a pool or museums and galleries for your city break. Andrew Webb: Museum and galleries.Paul Marden: Yeah. I'd expect nothing less given what we're about to talk about. This is one from one of my colleagues, actually, who is really good at icebreakers whenever we do a team building eventually. So he said, “Would you rather have it and lose it or never have it at all?”Andrew Webb: Oh, gosh, I'll have it and lose it for sure. Paul Marden: Yeah, gotta be. That one's from miles. Say thank you, Myles. That was a cracker. Andrew Webb: Do you remember the word there was a great one. Would you rather eat ten donuts or raw onion? Paul Marden: Oh, ten donuts, hand down. I could easily do that. Andrew Webb: I'd get onion. I'd get onion. Every time I would take an onion over ten donuts. I'd be sick after ten donuts. Paul Marden: Oh, no, I reckon I could take that. No problem. Andrew Webb: Okay. Paul Marden: Okay. So we're going to talk a little bit about your adventures in Lego over the last few years. So why don't we kick off and talk a little bit about your original interest in Lego? Because I know it goes back not a long way, because that would be rude. But it goes back to a few years ago, doesn't it? Andrew Webb: It does. I mean, like most people growing up in what we might loosely term the west, I had like, I was a kid, you know, I think most of us grew up with it like that. And then like, you know, growing up in that first age of plastics with Heman, Transformers, Lego, Star wars, all of that sort of stuff. Paul Marden: You're just describing my childhood. Andrew Webb: It's funny because that was. It was all sort of ephemeral, right? I mean, the idea was that the reason why that boom happened, just to dwell on why they're going plastic things. Before that, toys were made out of either tin or wood. So, you know, they were very labour intensive produce there's certainly injection moulding comes along and we could just have anything coupled with the tv shows and the films and all this sort of stuff. So we all grew up in this sort of first age of disposable plastic, and then it all just gets passed down as kids grow up. It gets given away, gets put in the loft and forgotten about. There's a moment when a return of the Jedi bedspread doesn't look cool anymore, right? You hit about 13, 14 and you're like, “Mom, I really want some regular stuff there.”Andrew Webb: So like everybody, you know, I gave it all away, sold it and whatever, but I kept onto my lego and then fast forward, you know, I become a parent and Lego starts to come back into my life. So I'm sort of at a stage where I'm working for a travel startup and I get a press release to go to the Lego House, which if no one has heard about it, where have you been? But also it is a fantastic home of the brick, which Lego built in, opened in 2016. And it is a phenomenal temple to Lego. Not in terms of like a Legoland style approach with rides and things like that, but it's all about the brick and activities that you can do in a brick. Andrew Webb: There is great pools and huge pits of Lego to play with there, as well as displays and all this sort of stuff. They've actually got a Lego duplo waterfall.Paul Marden: Really? Andrew Webb:  Oh, I mean, it's a fantastic attraction. And the way they've done it is just incredible. So they blend a lot of digital things. So if you make a small fish and insert it into this thing, it appears in the tank and swims around and this sort of stuff and the way you can imprint your designs on things. I should just quickly tell you about the cafeteria there as well, just really quickly. So the cafeteria at the Lego House, everyone gets a little bag of Lego and then whatever you build and insert into this sort of iPad sort of slots type thing, and that's what you're. Andrew Webb: So a pink brick might be salmon, a yellow brick might be chicken, whatever, and you put it all in and it recognises it all and then it comes down a giant conveyor belt in a Lego. Giant Lego box and is handed to you by robots. I mean, mind blowing stuff. This is not like with a tray at the National Trust place or somewhere like that for us to come. It is a technological marvel. Absolutely fascinating. So, of course, on the day went, it was a press preview, so there was no canteen workers, so there was no food in the box when me and my daughter, so went without that data, was a bit disappointed. Andrew Webb: But that started that whole reappreciation of Lego, both as a toy to play with my daughter, but also as a way of using Lego in different ways. And that manifests itself in lots of different things. So currently, now, you know, fast forward a little bit. I use Lego for team building exercises, for workshops, for problem solving with organisations, and also just for having fun with adult groups as well as kids. And I think one of the biggest things we've seen since this kind of started around 2000s with the sort of adults reading Harry Potter, do you remember that was like, why are you reading this children's book type of thing? Paul Marden: Yeah. Andrew Webb: And then all the prequel Star wars films came out and Lego made sets about both those two things. And it kind of. I mean, Bionicle saved the company, as only AFOL will know, but it started that whole merchandising thing and adding Lego into that firmament of IP. Right. And we fast forward now, and it's Marvel and Star wars and everything. Paul Marden: You just said AFOL. I know what an AFOL is, but many of our listeners may not know what AFOL is.Andrew Webb: Just to go for acronyms here. So an AFOL is an Adult Fan of Lego. And we've seen actually Lego in the past five years, even earlier. I mean, Lego always had an adult element to it. And one of the original founders used to use it for designing his own house. And there was a whole architectural system called Molodux. So it's always had that element to it. But just recently we've seen, you know, almost retro sets. So we see the Lego Atari 2600 video game system from 1976, which, yeah. Paul Marden: An original NES wasn't there. Andrew Webb: Exactly. NES that's come out. I've got a Lego Optimus prime back here for transformers, you know, all that kind of stuff. So with what's been really interesting is this kidault or whatever, however, call it. And I think that's really fascinating, because if we think about Lego as a toy, we are rapidly approaching the age where we might have three generations of people that have grown up with Lego. Lego first came around in the very late ‘60s, early '70s. And so it's not inconceivable that you might have three generations that had Lego as a child, especially if you grew up in Denmark. A little bit different when it would come to the rest of Europe as they expanded out. So I get to this point, and I'm getting into Lego and doing all this sort of stuff. Andrew Webb: And then, of course, COVID happens and then lockdown happens and we all think the world's going to end and no one knows. Everyone's looking for hobbies, aren't they? They say you were either hunk, drunk or chunk after lockdown. You either got fit, got fat or got alcoholic. So try to avoid those three things. And, you know, everyone's looking for stuff to do, so you have so much banana bread you can bake. And so I stupidly, with my daughter's help, decided to make the Lego Sutton Hoo helmet, the 1500 year old Sutton Hoo helmet found at Sutton Hoo in Suffolk, now in the British Museum. Out of Lego, as you do. Paul Marden: I mean, just exactly. Just as you do. So just a slight segue. I was at the National Attractions Marketing Conference yesterday and there were two people presenting who both talked about their experiences of wacky things that they did during lockdown. There was one person that opened a theatre in her back garden and had various different stars just randomly turn up in her backyard up in North Yorkshire. And you choose to build a Lego Sutton Hoo helmet.Andrew Webb: Lockdown, there will be a time, I think, as we look back, tragic though it was, and, you know, a lot of people died, but it was that moment when society sort of shuffled around a bit and people sort of thought, “Well, if I don't do it now, why not?” People were launching bakeries in their kitchens and serving their community and like. And that element of it. And so people have that. The good side of that, I suppose, is that people did find new outlets of creativity. And Joe Wick's yoga class is in their front row walking groups, you know, all this sort of stuff and beating beaten horsemans and learning to play the violin and dust and stuff. Suddenly we all had to find hobbies because we're all just in. Andrew Webb: No one was going to restaurants, no one's going to bars, no one's going to gigs, nightclubs, theatres. We like to make entertainment at home. It was like the middle ages. So I decided to build the Lego Sutton Hoo helmet, as you do. And so I start this in lockdown, and then, like, I get wind that Netflix is making a film called The Dig. And The Dig is all about, I think it's Lily James and Ray Fiennes in it, and it's all those other people. And it's all about when they found theSutton Hoo helmet. And the guy who found it was called Basil Brown, and he was asked by Edith Pretty, who owned the land, to excavate these humps in the ground that were on her estate. Paul Marden: Okay, so she owns this big estate, in Suffolk, right? And, so she can clearly see there's burial mounds in the back garden, but doesn't know what's in them. Doesn't have any clue that there's treasure locked up inside this. Andrew Webb: I'm not even sure she knew there were anglo saxon burial maps since it was. Paul Marden: They were just lumps of ground in the garden. Andrew Webb: Yeah. I mean, she may have had inkling and other stuff I've turned up over the years and whatever. And some of them were robbed sort of georgian times around then. So some people knew what they were and they were somewhere excavated and gold was taken to fund the polynomial wars and whatnot. But she asked Basil Branson, he was like an amateur archaeologist, right? And so he was just like this local guy would cycle over and do. And the film goes into all that, and the film kind of portrays it as working class. Basil Brown should know his place against the sort of British Museum who are sort of the baddies in this film who think they know what. And of course, this is all set against the backdrop of war. So they escalated it all, then they had to rebury it. Andrew Webb: And then it was used as a tank training ground, so lots of tanks rolled over it. So it's a miracle anything was ever found. But when he did find the Sutton Hoo, who told me and a bunch of other things, clasp brooches, shields, weapons and whatever, when he did find it, so people think it kind of popped out the ground as a helmet, but it didn't. And if you look at the photos, it came out the ground in hundreds of pieces. Paul Marden: Oh, really? So you look at this reconstructed mask that's now in the British Museum, and you think, “Oh, so they just found that in one piece,” lifted out as if it was a Lego hat, you know, for a minifig. In one piece? No, not at all. Andrew Webb: It was actually more like a big parlour Lego in the fact that it was just in hundreds of thousands of pieces. And so there was the first guy to have a go at it was an elderly architect at the British Museum who was, I think, blind in one eye. And he had a go at putting it all together. And he used an armature and clay and pins and whatever, put it all together and said, “Yes, I think it was this.” And then actually it wasn't. He got it all wrong. Lots of different pieces after some more research, and then it falls to this. Nigel Williams is another sub architect, and he was famous for. Andrew Webb: There was a famous Portland vase that was broken in a museum by someone pushing it over as a sort of what you might call, like a just stop oil type of protest now, I can't remember what the call was, but someone smashed an exhibit. And he had painstakingly pieced all this together. He was a total dapper dude. Three piece suit, Chelsea boots, proper swinging sixties, and he had to go and put it all together. His version is the one that's in the British Museum, but he was a massive jigsaw fan. And if you think about Lego, what it is a 3d jigsaw. You get a bunch of pieces and you have to make. Make it into a 3d sculpture. So that was one reason, the dig was the other reason. Andrew Webb: The third reason was that the relationship between East Anglia and essentially Denmark and Billand and Anglo Saxon and Jutland and all that area, I'm talking like Vikings and Anglo Saxons and invasions and all this kind of stuff against the native British, there is essentially a relationship between East Anglia, a trade relationship and a conquest relationship between them. So I built this thing and I frantically put it together and I'm late nights and just losing my marbles trying to get this thing to work. Because Lego is not designed to make, like, spherical shapes, necessarily. It's quite blocky. Right. Everyone knows this. It's the square. Paul Marden: Really easy to make a car, really easy to make a house. A spaceship. Andrew Webb: Houses. Brilliant. Yeah. Square stuff is fantastic. But baking, not only a sort of a semicircle, but a hemisphere, which is what essentially a helmet is. Is even harder because you have to get the Lego to bend in two directions. And so a lot of work went into that just to get the actual face piece came together quite easy. And there was once I had the scale of the pieces under the eyes that formed that sort of thing, and then I could build the nose and face. Ideally, it was going to be so that I could put it on my head. I've actually got a massive head. So in the end, I had to realign that and sort of make it into this sort of child sized head. Paul Marden: But it's a wearable thing, right? Andrew Webb: It is. It is wearable. I mean, at one point, it was probably more fragile than the one in the British Museum because it just kept dropping to pieces. So there's a lot of sub plates that are holding together the outer plate. So it's actually sort of. So just quick Lego terminology here. So bricks, obviously are bricks. The flat things with bubbles on are called plates and then the smoother ones are called tiles. Okay. And used a combination of these to create. There's also a technique called SNOT, which stands for Studs Not On Top. We love acronyms in the Lego community. Right? Paul Marden: Completely.Andrew Webb:  So if you say, “Oh, man, I'm an AFOL covered in SNOT,” people know what you want to know what you mean. So after a night in the tiles, I got covered. Yeah. Andrew Webb: Anyway, so I make the helmet, I make the thing, and then, you know, I get a lot of support from the National Trust, specifically East of England National Trust and Sutton, who site itself because it's there. It's their crown jewels. The British Museum, not so much, because they was like, we've got a billion exhibits here. No, it's just one of them. When you've got the Tippecar moon and the Rosetta stone, it kind of pales into significant. But actually, they were helpful. And one of the curators there, who was on Twitter, who sent me a link to some 3d photos, because if you. If you google it's all pictures at the front. That's fantastic. But what does the back look like? Paul Marden: Oh, right, okay. Andrew Webb: So actually, buried deep in the British Museum's website, in their research department, under a filing cabinet, in the back of a server somewhere, are some quite technical photographic images of it, turning every sort of 30 degrees so that. That it's documented as to what it looks. Because you got to remember that everything on the helmet is symbolic of various different things. There is symbols that mean there's a guy on a horse who's sort of fighting and all this sort of stuff. And it all has quite a lot of meaning. I can occur from different parts of history as well. So there's some sort of roman influencing things there and symbols. And so this whole thing is designed to be not only a battle helmet, but it is also because, remember, crowns haven't been invented yet. Crowns are a later mediaeval sort of invention. Andrew Webb: So this is both a symbol of authority, headwear, like a crown, but also a weapon or a piece of defensive armour and equipment. So it has several functions in its life. So it's quite a complex piece of equipment, that this symbol of authority. So I make all this and then I also submit it to a thing called Lego Ideas. So Lego Ideas is a fantastic programme where anybody in the world, members of the public, can submit Lego Ideas, right? And they go onto a website. There's certain criteria, they have to meet a certain checklist, but then the rest of the public can vote for them. So, I mean, if Taylor Swift just stuck together a load of blocks and said, “Vote for this,” she probably hit the 10,000 threshold instantly. Andrew Webb: But I'm not sure Lego would necessarily take that forward as a build. So there is a judging panel that. But actually, some of the most recent really fantastic sets have come out of Lego Ideas. Members of the public, and they're designing things that the Lego designers wouldn't have thought of themselves. So I think that's been kind of interesting. Sadly, Paul, we didn't make the 10,000 threshold. We did a lot of media coverage. By then, lockdown was over and were sort of getting back to our lives and all this sort of stuff. And my daughter was entering her dark ages. And so it sat in my studio for another sort of year and a half and I thought, “What am I going to do with this?” And so in the end, I thought, “Well, you know what? It's gathering dust here. I'm fed up with it, dustin it.”Andrew Webb: And so I actually approached Josh Ward at the National Trust at Sutton Hoo, who has been a fantastic advocate for Lego and for this particular project, and I have to thank him immensely for that. And they got some money and some funding to build a cabinet and also to house it. So I donated it to National Trust and it is now on display there as part of their firmament of interpretational trail. Paul Marden: That must feel pretty good fow you. Andrew Webb: Yeah, it is quite good looking in there and watching kids go, “Wow.” Because Lego is one of those things instantly recognisable for kids. But certain hill as a site is quite complex for children to contextualise because essentially it's several mounds in the ground. And the helmet itself is at the British Museum. Right. They've got a replica built by the royal armouries. There were several of those. They've got those. They have loads of dress up, they have great explainers and videos and they do a lot of work to show the size and shape and things as a cast iron sculpture, to represent the boat, to show just how big it was when it was pulled up from the sea, because he's buried in a boat. So do a lot of that work, sort of that sort of work as well. Andrew Webb: But having this extra funding in the. They opened up Edith's pretty's house now, and having this room where we've got some other things as well, like crayons and paper and other tools and drawings and colouring in and Lego and big chest of Lego just helps, particularly smaller children who, by the time they've walked from the car park around the site, and it has probably flagged it a little bit. And so just providing that little support for them, it's been a fantastic way to contextualise and another way to interpret that. And I think more and more venues could look into that. When you think, well, how else can we add stuff, particularly for children to help tell the story of this place? Paul Marden: Yeah, absolutely. Absolutely. We went to. It was half term last week and went to the City Museum in Winchester. So they've got some mediaeval, they've got some Roman finds there, and there was lots of fun, but they had. It was full of lots of ways for kids to engage, so there was trails to go around, there was colouring in, make your own mediaeval shield. And all of these things are ways that, you know, my ten year old could engage with it because there's only so many glass cabinets of stuff dug up from the ground that she actually wants to look at. Andrew Webb: I mean, I love. I love pit rivers, right, in Oxford, my favourite museum. Paul Marden: It's crazy, isn't it? I love it. Andrew Webb: But basically, he just went around the world nicking stuff. Right, but as a collection of objects, It's fantastic. Paul Marden: It's deeply unnerving. Andrew Webb: Sorry, sorry if any pit rivers curators are listening there, nick, and stuff about it, but, it is my favourite museum because it's just for kids. It's probably really kind of like, how do you tell that story? I also think there was an article in the garden recently that, you know, the cost of living crisis as well. Parents are looking for value solutions now and so I think it wasn't Peppa Pig World, it was Paddington World. And a family ticket is 170 pounds. That is a huge dent in the family finances for a 70 minutes experience. If you are watching the pennies, if you can afford that and save up for it, whatever. And I know these things are, you know, memory making and all that sort of stuff, and I've been to Harry Potter with my daughter. Andrew Webb: That is not cheap, but it's a fantastic day out because once you're in, you spend the whole day there. If you take a packed lunch, you can save a lot of money on that, on the thing. But I suppose what I'm saying is that, you know, our museums and galleries, particularly traditionally, the what you might call free spaces, public spaces, are facing unprecedented demand in terms of parents looking for cost effective value days out, as well as funding being cut from central government and that sort of. So they have to do a huge amount with less and less for a bigger audience. And that is a strain on any institution and things like that. Other examples of places that get this. Andrew Webb: So obviously with the Sutton Hoo helmet, the hold in Ipswich, which is Suffolk Council's kind of flagship museum in the county town of Ipswich, but instead of calling it, you know, the Museum of Suffolk, they've called it The Hold, which is a reference to the fact it's on, I think it's either because it's on the shore or it's doing sheep, I'm not sure anyway. But a fantastic space, contemporary modern space  had a Lego exhibition a few years ago, borrowed my helmet, had some Lego exhibition stuff to do. And the good thing about that is when these teams have to do quite a lot of comms marketing and, you know, that has a cost as well, but often you see different demographics than perhaps would normally go to a stones and bones museum, if you know what I mean. Right. Andrew Webb: You'll see that it makes it more accessible to the community and to different people who don't like going and looking at the Magna Carta or whatever. For some kids, a day at the British Library is fantastic. Look at all these old books for more, maybe more boisterous children. That's probably not a really great idea. So I think galleries can take a leaf out of this and think, or museums or any institution really can take a leap out of this and think, “How can we do more for less? And what tools can we have that perhaps we haven't considered before, like Lego, as a way to open up our interpretation and our offering?” So this could work in Museum of Docklands, for example. This could work in the royal armouries. Andrew Webb: There's lots of places where if you looking to improve your children's offering that some form of lego, I mean, it ends up all over the floor, it ends up being taken away. Sometimes you've got to watch out for things like that. But that's why I always recommend, like, just the basic blocks and plates, not minifigures and stuff like that, because, you know, they just end up in kids' pockets and trousers. But I do think it is a fantastic tool for developing that interpretation piece. Paul Marden: So I run a coding club using Lego. Okay. So I work with years four, five and six, typically. And we normally start off by the end of two terms, we will be building robotics, programming things, doing amazing things. But we start at the very beginning with just open up a box, and it is amazing what a bunch of seven, eight and nine year olds can do with a two by four red brick just given bricks. Yeah. And they will build amazing things. Yeah. And they will tell you amazing stories. And you also see real diversity in the behaviours of children, because some children, in that free play context, they do not have the skills to do that. And I had one girl recently who hasn't played with Lego, and free play just blew her mind, and she was in tears because she couldn't embrace the creativity of it.Paul Marden: But then the following week, when we were following instructions, she was great at building from a set of instructions, You can do that from a limited palette and give them a mission. Sutton Hoo, build a, I don't know, a sword, build a shield, build something to interpret what you have seen. You're in the transport museum. Build, build. How did you get to the museum this morning? Give them something to do and then let them go. And half an hour later, you will be amazed by what they will have built. Andrew Webb: I actually did something this at the National Archives down in Kew, where they had a kids exhibition. Well, an exhibition in the summer about wacky inventions, because obviously the National Archives holds the patents for all these things, and they've got things like Victorian top hats with umbrellas in, and, you know, all this kind of crazy Heath Robinson style stuff that, you know, forks with four sets of tines, so you can eat four times as much. It just bonkers. Really interesting things. The curators had gone through and found this wacky world, sort of. What's his name? The guy that illustrates Roald Dahl. They got illustrations and all that. Paul Marden: Quentin Blake. Andrew Webb: Yeah, Quentin Blake, yeah. So they had this Quentin Blake sort of stuff, and, like, there was activities. And I came down for some special stuff because they had the first Lego brick patent in the UK. When it was first launched in the UK, 1963, I think it was. That's when they filed the patent. Paul Marden: And I bet. So that patent would be exactly the same as a two by four brick, now, won't it? Andrew Webb: The patent was for a one by four brick. Isometrically dawn. Just three diets. Just three views with what? It was a construction toy. And then the page. Sorry. And the address was just Railway Station Billund.  There wasn't like, just all the mail just went to the railway station in Billund just addressed for attention of Lego. And it's only like. I mean, it's not even a sheet of A4, It's a piece like this. And after it is something like a lamp that won't blow out on a thing, and before it's like some special kind of horse comb, but it's kind of this bonkers catalogue of just these things. But again, it was about, “Right. We did some work. The curators and interpreters looked, you know, had kids analyse the painting to think, what could it be? And look at the dates and structure. Look at that.” Andrew Webb: And then I came out and, like, did some Lego. So we did things like, who can build the longest bridge? Who can build the tallest tower out of a single colour? Those sorts of exercises. But then also the free play was build your own wacky invention. And kids are building automatically dog washers, where the dog ran on a thing and it scrubbed its back. And one kid built something that was like a thing for removing getting pips out of apples. It was just like this sort of like this crazy little tool. They like some sort of problem that he had. Andrew Webb: And I think what this also speaks to is developing those stem skills in children and adults and building that engineering, because I've also ran Lego workshops with explorers who I used to, I thought were between Cubs and scouts, but are actually after scouts. So I did this in my local town, here in Saffron Walden, and was like, “Oh, my God, these kids are like, 15, 16. They're not going to want to play Lego. Some of them are in my daughter's year at school, so. Hello, Amy.” And it was really interesting because we did a series of challenges with them. So the egg drop challenge, can you protect an egg and drop it from the floor? And can you build this and work together? Another good one is looker, runner, builder. Andrew Webb: So you give everybody two sets of the same bricks, and one person is the looker, one person is the runner, one person is the builder. So the looker can't touch, but he can tell the runner. The runner can't look at the model, he can only tell the builder, and the builder can't speak back. And so this is a really useful exercise. And I've done this with teams where, because this is exactly what businesses see, engineering will build a product. Sales or their marketing are like, what the hell is, you know, or whatever it might be. Paul Marden: It's that. It's that classic cartoon of a Swing, yeah. Andrew Webb: Yeah. So it's that, you know, this is what the brief said. Engineering interpreter does this. Marketing saw it. So it's a great tool for things like that. Especially when you put people like the C Suite or CEO's or leaders at the end, because all they're getting is the information and it. It's there and it's how to build communications. Because in life, the fluctuations reverse. A CEO says, “Let's do this.” And by the time it's cascaded down to engineering, who don't get a say, it's not at all what he imagined so, or they imagined so, it's. It's an interesting case of using tools like that. So I did that with these kids and it was fascinating because they're 14, 15, 16.Andrew Webb: A group of three girls won two out of the three challenges and probably could have won a third one if I felt that I couldn't award it to them again because it would just look weird. And they were smashing the looker runner builder thing. They were working together as a team, they were concentrating, they were solving problems, they were being creative, they took some time to prototype, they refined and iterated their design. They were doing all this sort of work. And it's brilliant because 15 year old girls don't often take engineering related STEM subjects at GCSE. Certainly, probably don't take them at a level and more than enough. And I think that I once interviewed Eben Upton, who invented Raspberry Pi, and he said, “We think about the eighties as this sort of like golden age of computing, but actually it was terrible. It was terrible for diversity, it was terrible for inclusion.“Andrew Webb: And he said, “Like growing up, there was one other kid in his town that had a computer, you know, so there was no sort of way to sort of getting other people involved and make this accessible.” And part of the reason now computers have got smaller. Some of the work I did at Pytop was like trying to make technology more accessible and seeing it not just video games and things like that, but actually I can use this in a fashion show, or I can make music, or I can use this to power some lights to do a theatre production, and trying to bring the, I guess, the creative arts into technology. And that's when we start to see the interest application of technology. Andrew Webb: And Lego plays a part in that, in the fact that it is a tool, a rapid prototyping tool that everybody is familiar with. And it is also, you know, clean, safe. There's no, you don't need blow torches and saws and those sorts of things to kind of prototype anything. You don't even need a pair of scissors, you know, it's completely tool free, unless you're using that little mini separator to get your bricks apart. And so I think that just circle back on, like, how the Science Museum or what's the one down there? Isabel Kingdom Brunel Museum and things like that. I can see those guys could be and should be thinking about, “How could we have a Lego programme?“Andrew Webb: You don't have to have a permanent deployment like they've got at Sutton Hoo although that is great because they've got the mast there as the head piece of it. But certainly a programme of events or summer camps or summer events, because I did this with English Heritage at Kenilworth Castle as well. They were having, like, a big Lego build and the public were invited in 15-minute shifts into a big marquee and everyone got given a tile. And the idea was to build the gardens because the gardens at Kenilworth Castle were laid out to impress Elizabeth the first. And so everybody got there was like bunches of stuff and regular bricks, also flowers and this sort of stuff. And it was like, “Come on, we've got to build something to impress a queen.” Andrew Webb: He said to kids, like, “Yeah, you've got to impress. Bling it up, like, dial it to ten.” And were just getting these enormous, like, avatar sized trees with just incredible bits hanging off it. And like, “There she has a teapot because she might want a cup of tea.” And you're like, “Brilliant, excellent. Of course she does.”  And so I think that. And then they moved through. Some of the Legos were selected to be displayed and things like that. So there's different ways you can do it. You can either do it as like. And I'm a big fan of the drop in sessions because kids and parents can just naturally build it into their day rather than the pre built. My child was. We were rubbish at, like, organising things. Andrew Webb: People like, “Oh, great. Half term, it's a chocolate thing, sold out ". And you're like, yeah, because there's 30 spaces for three and a half thousand kids who want to do it. Whereas if it's like a walkthrough or a. In groups phase through and then the activity, small kids kind of conk out after about 20 minutes, half an hour anyway. You get much more people through and much more people get to enjoy the experience rather than the 30 organised people who got up early and booked. So that's my other top tip to any institution, because it's heavily weather dependent as well. Sun comes out, everyone piles pass into the nearest sort of stately home, national attraction. All of those places can definitely benefit English Heritage. Did a really big push this half term, just gone on Lego at several events. Andrew Webb: We had one here at Audley End, there was one at Kenilworth that I was at. There's been pairs of the ones all around the country, because again, you just need a marquee, which most venues have access to because they use them for other things or some sort of space in case it rains. And you just see someone like me and a whole massive tub of Lego and you're off to the races. Paul Marden: Exactly. So we were talking about this at the conference yesterday about ways in which. So for many attractions, people turning up is a literal flip of a coin. Is the weather good or is the weather bad? What can you do to adapt your attraction to be able to deal with when it's bad? And then what can you do to bring people when you have made that adaptation? So, you know, you've now got a marquee and you have a Lego exhibit that you can put into there. So it's just dumping a pile of Lego and a bunch of well trained volunteers or visitor experienced people who can facilitate that, police it, little Johnny sticking minifigs in his pocket. Paul Marden: And then you turn on your Google Adwords and show that you've got this, you know, bad weather reason to go to a stately home that my daughter would turn her nose up to all of a sudden, “Okay, we're going to go and do that. We're going to go and have afternoon tea and you're going to go and play with some Lego and see some animals, maybe.” Yeah, what can you do to attract that extra audience and adapt to the bad weather and service different sorts of people? Andrew Webb: I think that comes down to a bear in mind. I convert some of my Lego lens rather than a venue lens. But I think speaking as a parent and someone who does this is you need a reason to go back to somewhere that you already know. Okay, so you go to Stonehenge, you go and look at the stones, you go, “Wow.” You look at the visitor centre and then it's ticked off. I mean, you see busloads of tourists. Stonehenge is at Cambridge, maybe, or Oxford people, when people do England, Lambeth, Heathrow, London Crown Jewels, Tower Bridge, West End, day trip out on a coach to Stonehenge, maybe to Cambridge, and that's it, off to Paris. Right? So parents like British people like that too. Like why go to Stonehenge four times a year? Or why go to any venue when you're familiar with it? Andrew Webb: It's always about offering something new and something different. Audley End up near where I live, I think, is English Heritage. All through July, every Sunday, they're just doing music. So there's a string quartet or someone with a harp or maybe someone with a guitar or whatever. And you've got a book, but it's. It's not like there's 30 places and it's a bonfight. It's just like, “Oh, wow, they've done something different.” They do a really great thing. Like, they do victorian falconry, for example. So they get someone in who talks about how Victorians use falconry for hunting as a sport, but also for the kitchen table, and they're flying falcons around and doing the whole bit of meat on a string and all this sort of stuff. And everyone, like, “They do a world war two one.”Andrew Webb: I mean, the editorial calendar for any venue's got to look like, “Go and make Christmas food. January, we're closed to kind of dust and clean everything. Valentine's Day, chocolate make you put. It's daffodils”, it's whatever it might be. And then you just build that. Build that programme in and you need. This is why I think that venues now, again, I'll just come back to that. You talk about AdWords, but that, again, is more spend. It's like, how'd you build that mail list? How do you drop into the local Facebook groups and Mumsnet and all that kind of stuff? You know, that's where you can do it organically rather than. Because people don't sit in front of Google necessarily, or think, like, what should we do? Paul Marden: You sit on the sofa on a Thursday night trying to figure out what on earth are we going to do this weekend? Yeah, so you're completely right. The mum's net, the content marketing, is hugely important, isn't it? Andrew Webb: Which is my job. But also it's kind of like how can institutions become part of that? When I say community, if you think about most people travel a thin hour to go somewhere. I mean, people go further afield, you know, but. But basically it's like, what? My mom turns, like, a tea and a pee. So you've got to go somewhere. You've got to have a cup of tea, visit the loos. It's all about tea. It's all about canteens and loos, basically. You could have a World Heritage Site, UNESCO World Heritage site. And it's like, how good's the caf? And are the toilets clean? Yeah, that's what people remember. Gar went hens at dawn. I was awed by the majestic. But that Looney D cleaning, you know, it's not good. It's all that people come home with. Andrew Webb: So, you know, institutions go into place that they are trying to offer different things. Like late nights. We've talked about that. How can we use this space after hours? Because if you think about it, if your institution's open 10 till 6, most people are at work five days a week, you're gonna have students and pensioners who are gonna be not great spenders, either of those two groups. So, late nights, I went to a great one in the National Gallery when the James Bond film. I was kind of sitting royale or whatever. He's still on the top of the National Gallery overlooking Trafalgar Square, and they've got the national dining rooms there and they had Vesper Martini, everyone got a cocktail. Andrew Webb: And then went to look at the fighting Temeraire, which is the bit where he's standing with Q, the new Q, who voices Paddington, whose name escapes me and gives him, like, a gun and a radio, but they're like the fighting Temeraire by Turner is this little thing. And so, you know, you've got to make hay out of that, right? You've got to sort of, like, do a late night, various ones. And so all it was a few cocktails in the cafe next door and are taught by the curator and stuff like that. But 30 people just looking for an experience. And so if venues are clever, of course, the dark side of this is when you get Willy Wonka world up in Scotland. Andrew Webb: Or interestingly, some of the Lego events that have been happening at NEC have caused a massive online backslash in the community for just being exceptionally bad value for money. And so you read about these things that people have said, “Come and visit Santa's grotto, and it's just a muddy field with a tree in it,” so you've got to be careful. But I think those events, those sort of fly by night kind of institutions, don't really work. But how galleries can leverage the creativity of what they're doing? Whether they are come and paint in our, you know, our local gallery, come and have an art class, come and do that. People are looking for stuff to do that is value for money. That isn't always drink lead, you know, it's not always cocktail making or things like that. Andrew Webb: And that comes with a whole heap of other things and dietary requirements for cookery courses and just clean up and the mess and all that kind of stuff. So I think that, yeah, canning organisations, the ones that can really think about that, and I'm happy to help organisations who want to think about this, especially through the life of Lego. They will be the ones that will start to add and build out and develop their. What you might term this whole sector needs a name. The kind of extracurricular offering, we might say, above and beyond their collection and then their traditional interpretation and if they're. Paul Marden: Thinking of doing this. So there's a good why. Yeah, the why is you can reach diverse audiences, helps people with interpretation. Andrew Webb: Quite cheap. Paul Marden: Yeah, absolutely. It's a cheap way of extending your offering and diversifying what you do. You can bring in event elements to this, but how do they do it? Apart from engaging with somebody like you? And I'm going to guess there's not many people like you. So that's going to be a tricky thing for some people to do. But if they were starting from scratch, how would they go about doing this? You said earlier, “Don't go mad with buying the bricks and spending a fortune on.”Andrew Webb: There are people like me that can do all this as well as myself. I think that the first thing is plan it. Plan what you need to do. You can't throw this stuff together. You might be looking at. Already the hold have been contacting me for a late night they're doing in September. They contacted me April. Paul Marden: Okay. Andrew Webb: Because if you're a creator, you're planning exhibitions, you are thinking on that long term cycle. Paul Marden: Yeah, completely. Andrew Webb: And so what you need to do is bake this in as part of that curational process or part of the interpretation of things at the start, rather than like, “Right, we're doing exhibit on Peter Rabbit, let's chuck in a load of fluffy bunnies or whatever.” You know, it's got to be. You've got to think about it and have it contextualised. I think the best things are. What success looks like is, first of all, you need a space. Now you can hire a marquee that comes with a cost. If you're a venue and you've got your own or you've got a hall or a stables or interpretational room or something like that, often spaces, specifically bigger ones, will have classroom spaces for school groups anyway. So that's often that can be where you can host these sorts of events. Kids are very familiar. Andrew Webb: The chairs are all small wall colour, you know, etc. Industrial strength carpet in case stuff gets built. So locations like where you're going to stage this? Paul Marden: Yeah. Andrew Webb: Secondly, I think you need to think about, what do we want people to do? What is the experience? What is the narrative piece? Because you can't just say, here's a big part of Lego. Kids will just build cars and houses, right? You know, they need context. You know, if you give a kid a sheet of paper, you could draw anything. They're like, well, what? And so you need to give them a mission almost. They need a task, I think. Also think about, as I said before, keeping the tasks around 20 minutes, because actually adding the time running out jeopardy element is quite fun for kids because they'll go, “Well, I've only got five minutes left.” And often that's when it all falls apart and then they have to iterate the design. Andrew Webb: So think about that kind of moving people through in 15 to 20 minutes cycles. We had kids at Kenilworth, that would go out the exit and just walk back around and come in the front like that. Like four or five times. One boy came in, he was loving it. So think about that. Think about how you're going to move people through the space. Think about what you need to envisage it. So the Kenilworth, for example, there was me hosting it from dawn toward dusk. We had another builder there who was helping take break it all down and put them against the model that we built. There were two members of staff who were letting people through, so just monitoring it from an entry exit point of view, walkie talkies, in case people had issues and things like that. Andrew Webb: And think about when you're going to do it. Okay, so half term is a good one. It's a good thing to do. We saw a lot of this at Kenilworth, but I've seen other places as well, particularly half terms and things like that. You often see grandparents caring for grandchildren, right? Because parents are at work and grandparents can only walk around the site so much before they want to sit down. So sometimes have it, like, think about where they can. And when I was at Kenilworth, grandparents came in with their two grandkids, and the kids started playing and I was like, you could join in, too. Oh, no, I don't want it. You know, they were almost like, “I can't do this. It's like, come on, get in, get in. Come on, grandma. Come on. I'll show you how it works. “Andrew Webb: By the end of that session, they were memory making. I then took their photo with their phones, they'd have this sort of grandparent. But, you know, you always say it like, my grandfather taught me to fish. Like Sean Connery says in the hunt for red October. This sort of moment where sort of, it's a Hollywood trope that grandfather knowledge is sort of passed on type of thing. Right. And so you can see that where you could have this, almost either the reverse of that, of kids showing grandparents, but also they're all having this event outside of the parental unit. So it's a new type of experience. It adds value, it gets people to play with their grandkids. Paul Marden: Priceless. Andrew Webb: So I think that's kind of an interesting way. So think about when, think about where and think about what will be my three sort of tips for any institution looking to put this together. Paul Marden: You gave one the other day which I thought was priceless, which was, don't give them wheels. Andrew Webb: Oh, yes. Paul Marden: Don't include the wheels. Andrew Webb: Take the wheels out of any sets, unless you are the Transport Museum or the, you know, a car based museum, because kids will do wings as well. I'd probably suggest taking those out because kids have just built cars. Some kids have just built cars, you know, even if you give them a mission. Unless that is the mission. The other thing that I would think that venues could do as well as sort of all day events, because it's quite a time drain, you know, on staff and this sort of stuff, but it is a value. The other thing you can think about is one off evening events for adults. Yes, I've done this. I did this at my local add them shops. Bricks, beers and bubbles challenges supercompass teams. Think of it like a pub quiz with brick is the answer. Andrew Webb: So build me a thing that does that kind of thing. Teams all get together, you can race them, you can see who goes the furthest. You can do all this stuff. And the hold is what I'm doing at the hold in September. I did it at the hold a couple of years ago. And what was interesting was that we had quite diverse groups of adults. We had just couples who were clearly AFOLs and were like, “Yeah, I'm going to go to that.” We had a group of friends. One of them had just come back from years travelling and they didn't want to go sort of straight to the pub and just interrogate him about his travelling, whatever. Andrew Webb: They kind of like, “Well, we wanted something to do where we could have a beer and have a chat, but were doing something else whilst we're doing that.” And that's the joy of Lego. Your hands are doing the work and you're almost like the back of your brain is doing the work and you're like, “Oh, yeah, yeah. Before you kick them.” And the concentration levels are there and then you can kind of get into that state of flow. And so they were just having this lovely chat, had a beer, talking about stuff, but also memory making in terms of when he came back from his travelling. So I think that's really important. Andrew Webb: Did you know that this is your brain, right? And then your brain on Lego, there are 24 discrete skills that are happening in your brain. So Lego research this, things like fine motor skills, cognitive sort of thinking about things, future planning, my favourite emotional regulation that is not going, “Oh, my God, it's not working. And smashing all to pieces.” So I've seen this as well with children, is that when you give them a Lego, if you gave them jelly and a football, they'll all just. They're a high energy kind of things, right? And that's fine, great outdoors, kids want to burn off energy. Here's a load of balls. Go crazy, right? Or ball pits, trampolines, bouncy castles, those sorts of things. When you get on Lego, what actually happens is it's very hard to be anarchic, to use a wrong word, but a word. It's very hard to be anarchic with Lego because you can't really do it. Andrew Webb: And so you can get a group of kids together and they'll almost self invigilate. And at one point, I ran it at a local toy shop and the parents are all hanging about and like, “I've never seen them so quiet.” They were just in the state of flow. And so, I think, you know, again, back to the. Back to the explorers and the scouts, that was one of the best sessions that those kids had done as teenagers because the reason was they were given permission to play with Lego. They still had the muscle memory from when they were smaller children. They were solving. They weren't just being told to play with Lego, they were actually solving engineering challenges. How can you design a bridge that will take this weight? How can you protect an egg? How can you think about this? Andrew Webb: And so you need to think about the challenge and the what. You need to think about that, the where and you think about the when, as I said, and get those right. You can have a very exceptional visitor experience for not a huge amount of effort. It's not highly costly, it's not highly technical, it's just a bit of elbow grease and a bit of forward thinking in terms of what we might need. And I think that parents appreciate just that minute away where they can. It's almost like a 20 minute babysitter, right, where they can just go, “Don't touch that.” You know, you're walking around a stately home, “Don't sit there, don't touch. Mind the lady.” All that kind of no data that parents give out institutions, they can just take a breather and check their phones and whatever. Paul Marden: And the kids are just having an amazing time. Andrew Webb: Yeah. And the kids are happy. And at the end of the day, as a parent, we all do our best and you just want, you know, them to be playing with something screen free, getting along and learning something. And, you know, that is the win. That is the ultimate takeout. You can layer on your own institution in context and rev up the visitor experience, bring in new visitors, attract a more diverse group of people that perhaps wouldn't normally come to a Regency Rococo style villa or whatever it might be, then that's all to the better, because, you know, you can start to use this in your planning and you can do what Suntton Hoo did? And go, right, well, we've done this and it's really worked. Andrew Webb: And then I can apply for funding for it and I can expand and I can make it permanent and then I can sort of say, well, this now becomes a tool and a string and arbo for our educational. It doesn't have to be split between visitor attractions and development. It can, you know, you can split it between several parts of the institution and use it in different ways, use it for educational purposes as well as visitor experience. So the world's your oyster with a bit of thinking. Paul Marden: With a bit of Lego and a bit of thinking. Andrew Webb: Bit of Lego, yeah. A few bricks and a couple of tricks and you're off to the races. Paul Marden: Andrew, this has been brilliant. Thank you ever so much. Andrew Webb: You're welcome. Paul Marden: I've got one more question for you before we finish. Now, you bottled this earlier on when I said we always have a book recommendation from our guests. And in spite of having the fullest bookshelf I've seen in quite a long time, you've bottled it on a book. But you did offer me a favourite movie. And so what would be your movie recommendation of choice? Andrew Webb: My go to movie would probably be Withnail and I, Richard E. Grant's first film. Every line has came down from God on a tablet. I mean, it is just. Yeah. Richard Griffiths as Uncle Monty, Paul McGann. It's just one of my favourite films and, you know, cult classic that no one's really. Well, people have heard of it now, but again, they even make stuff out with Alan Eyright. So you can go and watch a screening of it at the farm at Crow Crag up in Penrith, you know, and everyone dresses up and everyone comes with Mister blathering sets tea and I come on holiday by mistake and Jessie says, Danny. Andrew Webb: And, you know, fortunately, for better or for worse, I know these are tough times, but people try and find the fun in things. They try and at the end of the day, everyone's looking for a good time, whether we're children or an adult. You want something to just have a laugh and take you away for a moment. And if films and culture but also experiences can do that, then that's all for the good. Paul Marden: Well, look, this is going to be a challenge, but listeners, if you would like a copy of Andrew's film recommendation, then when we release the show message on X, if you can retweet that and say, “Give me Andrew's movie”, then the first person that does that, somehow I will get the movie to you. It might be on VHS, it might be on DVD, but somehow we will get you a movie. Andrew Webb: I found a CD the other day from a bar I used to go to in Clapham in the noughties and late ‘90s. I said to my mate, look, I'm great, put it on. And I went, “I can't.” I haven't got a CD player anymore. I had to go dig through a box somewhere in the study to find a portable CD player that plugged into my computer that could. By the end of it, we're just laugh. Forget it. Paul Marden: Andrew, this has been wonderful. Thank you ever so much. Andrew Webb: You're welcome. Cheers. Paul Marden: Thanks for listening to Skip the Queue. If you've enjoyed this podcast, please leave us a five star review. It really helps others find us. And remember to follow us on Twitter for your chance to win the books that have been mentioned. Skip The Queue is brought to you by Rubber Cheese, a digital agency that builds remarkable systems and websites for attractions that helps them increase their visitor numbers. You can find show notes and transcriptions from this episode and more over on our website, SkiptheQueue.fm. The 2024 Visitor Attraction Website Survey is now LIVE! Help the entire sector:Dive into groundbreaking benchmarks for the industryGain a better understanding of how to achieve the highest conversion ratesExplore the "why" behind visitor attraction site performanceLearn the impact of website optimisation and visitor engagement on conversion ratesUncover key steps to enhance user experience for greater conversionsFill in your data now (opens in new tab)

On this week's PoM podcast I sat down and spoke with Josh Smith, Pastor of Prince Avenue Baptist Church and Author of "The Titus Ten: Foundations for Godly Manhood." Josh was on episode 264 of the podcast talking about his book, but today we dive into the conversation deeper while taking a look at the complimentary study that he has put together. To pick up your copy with video access click here: https://www.lifeway.com/en/product/the-titus-ten-bible-study-book-with-video-access-P005847235?mcid=Adwords-sb-PLA-005847235&cmpid=pm:ggl:220725|oth|shopping|women|women|17853994734|womens_pmax:pla:na&gad_source=1&gclid=Cj0KCQjwgJyyBhCGARIsAK8LVLMHm8Rgk8BjQkd7N2_DVTGyHG4gJcp2s1Z0lwJgBwRU5xfQsJVvud0aAnjvEALw_wcBMake sure to sign up for the Framework Field Notes newsletter which goes out every Monday: https://www.thepursuitofmanliness.com/Build your own Tribe with Tribe Builder: https://www.thepursuitofmanliness.com/gear/p/tribe-builder-the-gospelsTo get more PoM Podcast content and join a global community of men who help support PoM join The Herd: https://www.thepursuitofmanliness.com/join-the-herdSecure your spot at our Fall Men's Retreat: https://www.thepursuitofmanliness.com/gear/p/2024-mens-retreatCheck out our newest sponsor to the podcast JoyLight Coffee Roasters from Topeka Kansas. Listen to today's show to save 10% off of your next order: https://joylightcoffee.com/Support the Show.

Subscriber-only episodeOn this week's PoM podcast I sat down and spoke with Josh Smith, Pastor of Prince Avenue Baptist Church and Author of "The Titus Ten: Foundations for Godly Manhood." Josh was on episode 264 of the podcast talking about his book, but today we dive into the conversation deeper while taking a look at the complimentary study that he has put together. To pick up your copy with video access click here: https://www.lifeway.com/en/product/the-titus-ten-bible-study-book-with-video-access-P005847235?mcid=Adwords-sb-PLA-005847235&cmpid=pm:ggl:220725|oth|shopping|women|women|17853994734|womens_pmax:pla:na&gad_source=1&gclid=Cj0KCQjwgJyyBhCGARIsAK8LVLMHm8Rgk8BjQkd7N2_DVTGyHG4gJcp2s1Z0lwJgBwRU5xfQsJVvud0aAnjvEALw_wcBMake sure to sign up for the Framework Field Notes newsletter which goes out every Monday: https://www.thepursuitofmanliness.com/Build your own Tribe with Tribe Builder: https://www.thepursuitofmanliness.com/gear/p/tribe-builder-the-gospelsTo get more PoM Podcast content and join a global community of men who help support PoM join The Herd: https://www.thepursuitofmanliness.com/join-the-herdSecure your spot at our Fall Men's Retreat: https://www.thepursuitofmanliness.com/gear/p/2024-mens-retreatCheck out our newest sponsor to the podcast JoyLight Coffee Roasters from Topeka Kansas. Listen to today's show to save 10% off of your next order: https://joylightcoffee.com/

Vegas, la ville de tous les possibles Ça aurait dû se passer comme ça : Las Vegas, tout allait être possible. Jack et Morgan auraient pris quelques trips et autres substances chimiques bien nerveuses et se seraient retrouvés quelque part sans savoir comment. Mais c'est pas du tout comme ça que ça s'est passé… Remerciements : Silvain Gire, Mathieu Sapin, les éditions Dargaud, Razamé de la Crackers, John Wise, Jesse North, Ben Fong-Torres, Guadalupe Layz, Tray, Ali, le gang des GX1000 et Paul Gresham. GONZO PARANOEn mars 2023, le dessinateur de bande dessinée Morgan Navarro embarque le reporter Jack Souvant dans un road trip aux Etats-Unis, sur les traces du sulfureux journaliste de la contre-culture américaine Hunter S Thompson. Mort en 2005, Thompson avait en son temps inventé le concept de « journalisme Gonzo », un journalisme engagé, raconté à la première personne. Il est aussi célèbre pour son roman Las Vegas Parano et son goût prononcé pour les excès en tous genres. Morgan est un fou de la culture américaine, du skate, du LSD et se prend pour Raoul Duke dans Las Vegas Parano, interprété par Johnny Depp.Jack, curieux mais pas amoureux de l'Amérique, tente de comprendre la fascination de Morgan pour ce pays. Dégainant son micro en toute occasion, il enregistre son compagnon dessinateur de jour comme de nuit, tout en dressant un portrait de l'Amérique post Trump, façon Gonzo : « la subjectivité est totale, le sujet n'est qu'un prétexte… ». Des heures de voiture, entre montagnes et déserts : Aspen, Denver, Las Vegas, Los Angeles, San Francisco… Jack et Morgan croisent la route de cow-boys enthousiastes, de Navajos engagés, d'un house-keeper désabusé, d'un vendeur complotiste de viande séchée à l'Alien, d'une militante de la NRA et d'anciens camarades de Thompson abîmés par les années… Que reste-t-il du rêve, ou plutôt du cauchemar américain ? C'est ce qu'ils vont tenter de comprendre. JACK SOUVANTJack Souvant est reporter et producteur de radio, chez France Inter, France Culture, ARTE et Radio Nova, notamment dans les émissions « Plus près de toi » « Lumières dans la nuit ».Au printemps 2021, il produit une série pour France Inter intitulés « Les aventures rocambolesques d'Édouard Baer et Jack Souvant ».Il met en œuvre des performances sonores et spectacles dans et pour l'espace public, depuis plus de 20 ans, comme P/REC, une installation littéraire et sonore en hommage à Georges Perec où 100 voix se croisent pendant 24H au micro. Ticket, où il embarque les spectateurs à l'intérieur d'un camion poids-lourd, au plus près de la situation des clandestins quelques heures avant le passage de la frontière en Angleterre. Parrêsia, une zone d'improvisation démocratique sur la place publique…Il crée en 2023 avec Jeanne Paravert Jack&Jane productions. En partenariat avec Rolling Stone et les Éditions Dargaud.   Enregistrement : mars 2023 - Réalisation : Charlie Marcelet - Illustration : Morgan Navarro - Musique originale : Benjamin Moussay - Production : ARTE Radio - Benjamin Moussay

E.T. et les Navajos Ça aurait dû se passer comme ça : Anita Thompson aurait invité Jack et Morgan à fumer de l'herbe chez elle, Morgan aurait dessiné tout ce qu'il voyait et ils auraient fait l'interview du siècle. Mais c'est pas du tout comme ça que ça s'est passé… Remerciements : Silvain Gire, Mathieu Sapin, les éditions Dargaud, Razamé de la Crackers, John Wise, Jesse North, Ben Fong-Torres, Guadalupe Layz, Tray, Ali, le gang des GX1000 et Paul Gresham. GONZO PARANOEn mars 2023, le dessinateur de bande dessinée Morgan Navarro embarque le reporter Jack Souvant dans un road trip aux Etats-Unis, sur les traces du sulfureux journaliste de la contre-culture américaine Hunter S Thompson. Mort en 2005, Thompson avait en son temps inventé le concept de « journalisme Gonzo », un journalisme engagé, raconté à la première personne. Il est aussi célèbre pour son roman Las Vegas Parano et son goût prononcé pour les excès en tous genres. Morgan est un fou de la culture américaine, du skate, du LSD et se prend pour Raoul Duke dans Las Vegas Parano, interprété par Johnny Depp.Jack, curieux mais pas amoureux de l'Amérique, tente de comprendre la fascination de Morgan pour ce pays. Dégainant son micro en toute occasion, il enregistre son compagnon dessinateur de jour comme de nuit, tout en dressant un portrait de l'Amérique post Trump, façon Gonzo : « la subjectivité est totale, le sujet n'est qu'un prétexte… ». Des heures de voiture, entre montagnes et déserts : Aspen, Denver, Las Vegas, Los Angeles, San Francisco… Jack et Morgan croisent la route de cow-boys enthousiastes, de Navajos engagés, d'un house-keeper désabusé, d'un vendeur complotiste de viande séchée à l'Alien, d'une militante de la NRA et d'anciens camarades de Thompson abîmés par les années… Que reste-t-il du rêve, ou plutôt du cauchemar américain ? C'est ce qu'ils vont tenter de comprendre. JACK SOUVANTJack Souvant est reporter et producteur de radio, chez France Inter, France Culture, ARTE et Radio Nova, notamment dans les émissions « Plus près de toi » « Lumières dans la nuit ».Au printemps 2021, il produit une série pour France Inter intitulés « Les aventures rocambolesques d'Édouard Baer et Jack Souvant ».Il met en œuvre des performances sonores et spectacles dans et pour l'espace public, depuis plus de 20 ans, comme P/REC, une installation littéraire et sonore en hommage à Georges Perec où 100 voix se croisent pendant 24H au micro. Ticket, où il embarque les spectateurs à l'intérieur d'un camion poids-lourd, au plus près de la situation des clandestins quelques heures avant le passage de la frontière en Angleterre. Parrêsia, une zone d'improvisation démocratique sur la place publique…Il crée en 2023 avec Jeanne Paravert Jack&Jane productions. En partenariat avec Rolling Stone et les Éditions Dargaud.   Enregistrement : mars 2023 - Réalisation : Charlie Marcelet - Illustration : Morgan Navarro - Musique originale : Benjamin Moussay - Production : ARTE Radio - Benjamin Moussay

Road-trip aux États-Unis à la Las Vegas Parano Ça aurait dû commencer comme ça : Morgan aurait acheté une Chevrolet Caprice 1970, il aurait préparé tous les plans pour rencontrer les amis de Thompson et sa veuve Anita.Mais c'est pas du tout comme ça que ça s'est passé… Remerciements : Silvain Gire, Mathieu Sapin, les éditions Dargaud, Razamé de la Crackers, John Wise, Jesse North, Ben Fong-Torres, Guadalupe Layz, Tray, Ali, le gang des GX1000 et Paul Gresham. GONZO PARANOEn mars 2023, le dessinateur de bande dessinée Morgan Navarro embarque le reporter Jack Souvant dans un road trip aux Etats-Unis, sur les traces du sulfureux journaliste de la contre-culture américaine Hunter S Thompson. Mort en 2005, Thompson avait en son temps inventé le concept de « journalisme Gonzo », un journalisme engagé, raconté à la première personne. Il est aussi célèbre pour son roman Las Vegas Parano et son goût prononcé pour les excès en tous genres. Morgan est un fou de la culture américaine, du skate, du LSD et se prend pour Raoul Duke dans Las Vegas Parano, interprété par Johnny Depp.Jack, curieux mais pas amoureux de l'Amérique, tente de comprendre la fascination de Morgan pour ce pays. Dégainant son micro en toute occasion, il enregistre son compagnon dessinateur de jour comme de nuit, tout en dressant un portrait de l'Amérique post Trump, façon Gonzo : « la subjectivité est totale, le sujet n'est qu'un prétexte… ». Des heures de voiture, entre montagnes et déserts : Aspen, Denver, Las Vegas, Los Angeles, San Francisco… Jack et Morgan croisent la route de cow-boys enthousiastes, de Navajos engagés, d'un house-keeper désabusé, d'un vendeur complotiste de viande séchée à l'Alien, d'une militante de la NRA et d'anciens camarades de Thompson abîmés par les années… Que reste-t-il du rêve, ou plutôt du cauchemar américain ? C'est ce qu'ils vont tenter de comprendre. JACK SOUVANTJack Souvant est reporter et producteur de radio, chez France Inter, France Culture, ARTE et Radio Nova, notamment dans les émissions « Plus près de toi » « Lumières dans la nuit ».Au printemps 2021, il produit une série pour France Inter intitulés « Les aventures rocambolesques d'Édouard Baer et Jack Souvant ».Il met en œuvre des performances sonores et spectacles dans et pour l'espace public, depuis plus de 20 ans, comme P/REC, une installation littéraire et sonore en hommage à Georges Perec où 100 voix se croisent pendant 24H au micro. Ticket, où il embarque les spectateurs à l'intérieur d'un camion poids-lourd, au plus près de la situation des clandestins quelques heures avant le passage de la frontière en Angleterre. Parrêsia, une zone d'improvisation démocratique sur la place publique…Il crée en 2023 avec Jeanne Paravert Jack&Jane productions. En partenariat avec Rolling Stone et les Éditions Dargaud.     Enregistrement : mars 2023 - Réalisation : Charlie Marcelet - Illustration : Morgan Navarro - Musique originale : Benjamin Moussay - Production : ARTE Radio - Benjamin Moussay

In this video, we will delve into the basic principles of Google Tag Manager and how to track website events without any coding. Google Tag Manager is a tool that enables you to easily update and manage tracking codes on your website or mobile app. While this tool allows you to track various conversion actions such as video views, file downloads, bounce rate, and page scroll length, today we will focus on setting up event tracking for Google Analytics and AdWords. You will learn: The Basics: Container, Tag, Trigger, and Variable concepts You can also watch the video: https://youtube.com/live/OQL0E0m9Fwg Work with us to grow your apps faster & cheaper: *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** How to track various user touchpoints on the web How to set up Google Tag Manager on WordPress/Shopify sites --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

--- Support this podcast: https://podcasters.spotify.com/pod/show/livingbiblehub/support

Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith's answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation. Mentions Graphite https://graphite.io/ Quora https://www.quora.com/ Google AdWords https://ads.google.com/ We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Two nerds bullshitting about augmented reality tattoos. Pablos: I don't know if this exists, but AR tattoos should totally be a thing. and this is just I think there's a couple different embodiments for this, but basically there should just be an app where you aim it at anybody and they can set their own tattoos on, right? So like if I hold up my phone and I aim it at you, I can see the tattoos that you put on your bod, right? On my phone or goggles or whatever you got. But it would just be a thing where like the, it's kind of like, augmented reality, being able to put stuff in spatial positioning. But instead of the real estate being like, Pokemon go, the real estate is people. And so all people would become a surface area for this. And then I could, you could have two versions, of this could be like, one is like I put tattoos on and whoever's using the app would see my tattoos. And so you could imagine this going off at like Coachella or whatever. And the other version is, I put tattoos on you. And if you want to see what other tattoos people put on you, you get the app and start looking at your head, arms. I don't know. I think there's something there. it can't be that hard to build. Ash: It's like, what is it? 19 crimes What was that? That, Pablos: 19 crimes. Oh yeah, the wine with the AR. Yeah, and you could have Ash: It was all really Pablos: cool animated ones like that. Yeah. Ash: Yeah, you just, it knows it's in there and then that's it. Boom. Pablos: Yeah, it doesn't have to be QR codes. Nobody needs to get a QR code tattooed on themselves. Like you can, Ash: No, actually, you don't have to do anything. You can make all the tattoos virtual. You could just have the face recognition kick in and it knows Pablos: all virtual, Ash: you come with tattoos. Pablos: But it only works on skin, so you still have to like, lift up your shirt or peel down your pants in order to show off your tattoos, even though they're virtual. Ash: So it only works on like, instead of it says, "I love mom", now you can but this is a better version of a temporary tattoo. What you do is you buy real estate. Pablos: Yeah, Ash: Like, what would you like to buy on your thing? The Pablos: Exactly. Ash: funny thing is, Pablos: exactly Ash: it'd be even better if you could do settings, right? Pablos: You're selling people real estate on their own body, exactly. Ash: Like that's beyond the metaverse, right? So now Pablos: This is Ash: from selling you completely fake land to "I'm gonna allow you to sell your own body parts" Pablos: You have to buy your own body parts. Ash: You have to buy your own body part. Pablos: Oh yeah. You could, we could also put pepsi logos on you and charge and you make money. Ash: Hundred. That's the thing, some logos could be free, but you could earn. Pablos: But then what you would do is like at Coachella, you'd have a big screen that was just running 24/7 and anybody who walks by, it would show their virtual tattoos on that screen. So people would hang out in front of the screen to show tattoos. Ash: I definitely want some, I definitely want some ACL, some access control lists on this, where, the access control list does the following: what I'd love to do is like, "Friends", and it sends a smiley face and it just flips the bird, it's like "Enemy", they scan you and it's just, a Pablos: Oh yeah. Right. Oh, they're interactive. Or what you could do is you could build this whole thing where it's, all the real estate on all the bodies is up for sale at the beginning. Anybody can buy it where you auction it off, right? Like you auction off space, but the, but you don't necessarily own your own body, right? You don't like, I might be able to just put tattoos on you, whether you like it or not. Cause I bought that space. And if you want in, Ash: Well, I mean, Pablos: you have to bid against me. Ash: so this is good, right? Cause this is not human trafficking, Pablos: It could be dynamic too. Ash: No one is just selling piece of skin. Pablos: Yeah, we're just overlaying on the skin and you could basically make it so that I'm there until I get outbid? Like I pay a dollar a month to put a tattoo on your shoulder. And as soon as somebody else shows up with $2 a month they win. And so you're constantly incentivized Ash: Oh, wait, you think that people could auction like Pablos: Yeah. Ash: Google AdWords, but you can like Pablos: Yeah, there you go. It's AdWords for bodies. Ash: AdWords for body Pablos: We can totally sell this to Meta. Ash: Now you got to surge price it. This is it. I mean, you saw the fiasco at Wendy's. Now we're going to just say "Listen, Pablos' skin has surged there's..." Pablos: yes. Ash: in his... Pablos: Just think of how much would somebody pay to put a tattoo on Angelina Jolie, I think this works. Okay. So somebody should build this one. Obviously, this is the podcast full of amazing ideas are super lucrative. Ash: Surge priced skin? Pablos: We've obviously thought everything through. skin. I like it. Ash: Surge skin, Pablos: It's like a, it's like the mother of all tattoos, Ash: The mother of all, ta-

In this episode, Dan Gordon and I discuss "The Mindset Barriers to Entrepreneurial Success. So if you want to eliminate the #1 barrier to entrepreneurial success, transformation. They want to confront their demons, realize their greatness,, and learn how to be great salespeople without being super douchebags! so you can unleash their most badass business selves in the world. Tune in now! Highlights What's the #1 reason most entrepreneurs fail, and what can they do to prevent it? Why is learning to sell so important when you can just use digital sales tools like AdWords? The Secret Weapon of Success   Links and Resources from this Episode https://www.practicalwealthadvisors.com https://www.practicalwealthsolutions.net/ Email Curtis for a free report - curtmay@gmail.com Call his office - 610-622-3121 ERC Tax Credit - https://ercspecialists.com?fpr=curtis75 Schedule a call with Curtis: https://aptwithcurtis.as.me/Strategysession CashFlow Mapping: https://practicalwealth.cashflowmapping.com/lp/PWbudgetsstink Private Reserve Strategy: https://app.agent-crm.com/v2/preview/vWh4TyHnUBXdULimd82i Connect with Dan Gordon dangordonenterprise@gmail.com LinkedIn: Coach Dan Gordon https://dangordonenterprise.com/ Mindset Barriers Links & Mentions From This Episode: Free Book text SALES: 213-409-8366 Secret Weapon text CALM to 213-409-8366 Any assistance, text HELP to 213-409-8366 Special Listener Gift Schedule a 15-Minute Call with Curtis: https://aptwithcurtis.as.me/Strategysession  Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. Click here to subscribe with Apple Podcasts Click here to subscribe with Spotify Click here to subscribe with RSS

203. Avidon Marketing Group | Igor Avidon is a digital marketing expert with a decade of experience in online marketing & advertising. He is also the founder of Avidon Marketing Group, which is a boutique SEO company. His career began with a personal interest in helping his family's business survive the 2008 economic recession. During this period, he autonomously learned paid search advertising using Google's AdWords platform.   *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit our website: Igor Avidon Interview. ***   If you have land in Tennessee, then check out: https://bubba-land.com/tennessee/  

Today on Fiddly Dicking, we have a delightful chat with the versatile Ian Stanley, who hails from all the parts of the unknown (definitely not Australia or California). Ian's first comedy special is set to release on March 17th, exclusively on moment.co. This Renaissance man's talents span far and wide, promising an evening of laughter and insight. Check out the links below to stay updated on Ian's latest projects and to catch his special when it drops! Ian Stanly Youtube (https://www.youtube.com/@ianstanley-almostpassivein6477) Ian Stanley Website (https://www.ianstanleycomedy.com) Confessions of Persuasion Hitman (https://www.persuasionhitman.com/get-my-free-book40251662?utm_source=Adwords&utm_campaign=Google-Search-Branded-FPSH&utm_medium=cpc&utm_term=ian%20stanley&utm_content=CPH-physical&utm1&gc_id=18262711107&h_ad_id=620261133348&gad_source=2&gclid=CjwKCAiAxaCvBhBaEiwAvsLmWGz5TCB3iM9jqon8nYdzprEk4IbwV-kPG31XfX5emK81QhBDbmNOkBoCvkoQAvD_BwE) Support Fiddly Dicking Merch Store - fiddlyshop.com (https://www.fiddlyshop.com) Tip Jar - Donate Today (https://www.paypal.com/donate?hosted_button_id=MJJXJ895WU3NY) Twitter: @fdicking (https://twitter.com/FDicking) Facebook: Fiddly Dicking Facebook Page (https://www.facebook.com/fiddlydicking/) Instagram: Fiddly Dicking Instagram (https://www.instagram.com/fiddlydicking/) YouTube: The Fiddly Dicking Show (https://www.youtube.com/channel/UC2hQjlthkalz2IMEknmt0fg)

In today's episode of Building Texas Business, we sit down with Jerry Mooty, the CEO and Principal of @properties, Christie's International Real Estate in Dallas and Austin. Jerry takes us through his remarkable journey from managing partner at a law firm to heading a major real estate brokerage. He shares how resilience and adaptability allowed him to steer his business through the 2008 financial crisis and leverage opportunities arising from the pandemic. Jerry also provides insights into growing his firm through innovative hiring strategies and technological platforms that streamline agents' work. We explore lessons learned around overcoming adversity, strategic partnerships, and balancing operations with culture. His story offers a candid look inside one industry titan's challenges and triumphs in managing debt, acquisitions, and new ventures in sports and entertainment. SHOW HIGHLIGHTS Jerry Mooty shares his transition from being a managing partner at a law firm to creating and growing a real estate brokerage, including the challenges faced during the 2008 financial crisis and opportunities leveraged during the COVID-19 pandemic. We discuss Jerry's innovative business model that hires agent-attorneys and how it differentiates his brokerage in a competitive real estate market. The episode covers the technological advances at @properties, such as the Platform, which incorporates AI and a suite of tools to increase agent productivity. Jerry reflects on managing $60 million in personally guaranteed debt and the strategy behind transitioning to a debt-free business structure. Strategic partnerships and the process of acquisitions, especially in the technology sector, are explored along with Jerry's experience in due diligence and venture capital dynamics. Jerry discusses the significance of cultivating a company culture focused on employee well-being and the shift in his leadership style from operations to creating an enjoyable work environment. We touch on the importance of friendships in Jerry's professional journey and how they've influenced his career decisions and leadership approach. Challenges facing traditional real estate agencies like Remax are considered, with a focus on adapting to technological advancements and market changes. Jerry provides insights into his personal preferences, revealing his fondness for barbecue over tex-mex, adding a personal element to the conversation. The conversation highlights Jerry's efforts in expanding his business, including the recent launch of a sports and entertainment division and developer services to cater to specific client needs in the real estate market. LINKSShow Notes Previous Episodes About BoyarMiller About @properties,Christie's International Real Estate GUESTS Jerry MootyAbout Jerry TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Chris: In this episode you will meet Jerry Mooty, ceo and principal of App Properties, christy's International Real Estate in Dallas and Austin. Jerry, by anyone's definition, is a serial entrepreneur, having started a law firm, credit card processing company, real estate development company and now a real estate brokerage firm. And Jerry tells aspiring entrepreneurs expect the unexpected. Jerry, I want to thank you for taking the time to come on and welcome you to building Texas business. Nice to see you. Thanks for having me. Good to see you too. It's been a while. Let's just start. You know you've done a number of things and we'll get into some of that, but currently, what's the business that you've started and you're currently today? Jerry: So Jerry Mooty from Dallas have a business now in the residential real estate brokerage industry. So I compete with Compass and some big national brands that most of the listeners will know about. Chris: And that company's called App Properties right. Jerry: Yes, sir, it's called App Properties Christy's International Real Estate. So we kind of have a working on that. Chris: And I know you're kind of got the Dallas area covered, but I think you've also recently expanded into Austin. Jerry: Yeah, so we started in Dallas proper with our headquarters, and then we opened a second office in Frisco, texas, and then we just recently, in the fall of 2023, opened up Austin, texas. Chris: So you know, as a recovering attorney, what was it that inspired you to get into the residential brokerage real estate business? Jerry: So, interesting enough, you kind of know my history, but I founded a law firm when I was 28 and I grew that into about 60 lawyers in four cities. As the managing partner, I started doing a lot of deals for the partners as opposed to practicing law, and I went down several paths. I had a litigation support company that I founded and grew that for the partners and then, you know, ironically got into a real estate development a little startup where I had a home building division building spec homes and I had a commercial division where I was doing some commercial projects. Raw land development had a resort under contract in Bernie, but, like a lot of people in real estate, 2009, 2010 came and that was the end of my glory days in real estate. All right. Chris: So then, what led you to? You know, get involved with app properties and then take this down, go down this rabbit trail. Jerry: Sure. So in 2012, I sold my interest in the law firm back to the partnerships. I didn't want to go back to practicing full time and then did quite a few different entrepreneurial things from about 2013 to about 2019. Any you know, I had a credit card processing company, backed by the Jones family, called Blue Star Payments that merged in with a tech company and we rebranded Blue Star Sports. We were backed by some pretty large VC firms Bain Capital and GenStar partners and Providence Equity and then obviously, the Jones family. So we acquired about 27 companies in about three years and then we sold that company in 2017. Then I was kind of looking for the next thing and I became the chief business and legal officer for a Silicon Valley tech company for a couple of years. They were in a big money raise and it wasn't going so well and I was deferring comp. So I started looking at what I was going to do next. One of the people in my network is a ex litigation real estate litigator. She had gone on and got married, had kids, got a real estate license and had a brokerage here in Dallas and her model was she was going and convincing unhappy lawyers to get the real estate license. So she had about 10 agents slash attorneys as her brokerage and she approached me to come in and run her brokerage for kind of like I did the law firm. So that piqued my interest enough so we went down that path. Sadly we didn't get to execute our documentation because they ended up having a divorce situation. And then two weeks later COVID hits and so I'm waiting to take my real estate license and not sure what I'm going to do after that. Come out of the first 90 days of COVID, the market's red hot, so I hang my license, I start doing deals for my network friends and start marketing myself as an agent. All the meanwhile I'm looking for something to buy or to own or start, and so that led me through developer relationship here in Dallas to the ownership group of at properties out of Chicago. They made that introduction, flew up and met with them and really fell in love with not only the brand and the culture but also the technology that they had built. Chris: Amazing story. There's a lot to dive into there. I may definitely want to go back some, but let's stay with that properties for now. And yeah, so you that's a. It's born out of COVID, I guess. Tell us, though you know, because I know just from you, know keeping up with you and then reading on the website you've experienced some like amazing growth in the last, I guess, three and a half years. Let's talk a little bit about that. And in talking about what you've done that you think has helped accelerate it, let's talk also about the maybe the pains with growing so fast. Jerry: Sure. So as I was looking to own something and this opportunity came up, I negotiated to purchase, you know, the North Texas territory. But I wasn't really prepared to launch because it was just me and I hadn't done a whole lot of recruiting. But I had some real estate deals in the pipeline that I needed to leave the current brokerage I was at before I papered those up. So I ended up launching at properties by myself just one agent, and got temporary space and, you know, true entrepreneurial spirit started recruiting, putting in my support team, landed a pretty big compass team right out of the gate and that kind of helped accelerate the visibility. And so the first, you know, six months we grew to 10 agents by Christmas. So it wasn't, we weren't a big brokerage, but we were putting things in place. By the next year we were about just under 40 agents. So we had a really good, successful year and, you know, quadrupling our size and then last year 2023, we doubled again to about 80 agents in Dallas. So we've been kind of there's been some faster growth brokerages, but we're very we're considered more luxurious. Our agents are more high producing agents and they take a little longer to transfer from one brokerage to another based on their pipeline and their restrictions. So now that we're three and a half years into this and Austin's really kind of been a little bit of a catalyst in the last six months because initially that territory wasn't available there was a Christie's affiliate there my corporate partner asked me if I wanted Austin about a year and a half ago. I said yes and so I started putting the play pieces in place and we launched that in September. We've added quite a few agents in the first 120 days over 70 something agents there. So all in we got about a hundred agents in Dallas, about 70 in Austin. So that's the good side of the business. The headaches, as you know as an entrepreneur, are several and many. Too many to list, but we'll cover a few. My most recent success story is I just hired a controller after three and a half years. So I've been doing the books, reporting to corporate, paying the royalties, paying the checks, paying the agents. So those are the things. As an entrepreneur, you really you put your blood, sweat and tears into these businesses and then you have to get to a certain level, to where you could start to relieve yourself of some of these pains. Chris: Yeah, that's so true, jerry. A lot of the people that I've had on before say exactly that that it's one when you're starting out, you're not big enough to outsource it or to hire for it, so you got to do it. But then it's getting to that point when you even when you are big enough and can afford it the level of trust and hiring the right person to hand off those key aspects of the business, so it frees you up to do the things as an entrepreneur or the visionary you want to be doing. So let's talk about that. What was it that you think helps get to a level of trust and comfort that it's time to hand off and it's the right person to hand off to? Jerry: Yeah, I think, based on my background of being an entrepreneur, you make a lot of friends and you kind of know. You learn the hard way. You hire the wrong person a few times and then, as you get older and more seasoned, you kind of know what to look for. In this instance, with that properties, I hired somebody I'd known for 35 years to come in and be my director of agents. I've known her since the SMU days, so the trust was already built in and then you're just very selective as you add the pieces to the puzzle to get those right people in place. So in half years we've let one or two people go, but we've been pretty successful in hitting the mark. Chris: That's great. So 70 agents or so you said. Have you started to implement any kind of processes that help with the integration process as you bring in these new people, so they understand kind of what the expectations are, what the benefits are for making the move? I mean, so where are you and what's the process you've gone through to kind of make that more institutionalized? Jerry: So the background for at properties and the corporate support we have is pretty important in how we've gotten here. They're a 25 year brokerage. They're the eighth largest in the country before acquiring the Christie's affiliate network, so they kind of had the processes in place. So it's buying. Whenever you buy a franchise and you wanna go down this path, you kind of get a little bit of assistance from and some help along the way on someone else putting the right pieces in place. I think what we've done a great job is integrate and implement those things that they've brought to the table, which I think revolves around a lot of our culture. You know, I think culture is so important in any business you have and so it's just we have fun things called at love, local events that came from corporate. So we'll pick a merchant somewhere in our geographical area, we'll partner with them, we'll send out a marketing campaign. Let's say it's a coffee shop and then whoever shows up at that coffee shop, our agents are there and we're running a tap for a coffee or a Danish in the morning. So that's kind of the community outreach piece. We use the word love strategically in all our marketing. So we say bringing the love to Dallas, bringing the love to Frisco and those types of things. So you know, recruiting is probably once you get the, once you get your overhead stabilized and your office space and those types of things. This is a business about relationships and recruiting. So I would say our two most important people outside of myself are our head of recruiting out of Frisco, head of recruiting out of the Dallas office, and so those have been very good hires. Chris: You know most, I think most businesses. It's hard to say they're not people, businesses or relationship, but certainly you know in the business you're in, where you're so customer facing right, you need good people that can go out and attract good customers, provide good service. But I have to imagine the last 18 months or so in residential real estate hasn't been the easiest. So can you talk a little bit about what you've done to help continue, promote one, promote the culture, to keep people positive and energized while managing through what has to have been a challenging time? Jerry: Yeah, absolutely so. Obviously we're all aware of how hot the market got, you know, a couple of years ago, you know, during COVID and post COVID. What that did in our industry is everybody wanted a real estate license because they saw all these transactions happen. So we had an influx of agents that came in that are young, inexperienced, but were here to make some money. And then, when the market turns, you kind of have the reverse effect. Those people were all eat what you kill, or 10, 9, 9 commissioned agents. They got to figure out how to pay the bills, and so we've had a pretty big exodus. Probably 15 to 20% of our agents across the nation have left the industry, and so that's been good for the sense of the people staying in it because you got less competition. But the ones that stayed in it most of them, have been through some of these ebbs and flows of the market, and so they kind of know how to prepare. And most of that revolves around when your transaction desk is slower, what are you ramping up to do? Are you ramping up your marketing, your postcard, social media content, are you revamping your website? And so those are all things that we, which the agents that work for us and part of our big, strong sales pitch based on the technology that we have. Chris: Got you Speaking of that on the marketing side, you know, are you seeing? I guess, one area or the other as far as marketing strategy work better, get more visibility or more return on investment. You see so much on social media, so it seems natural that that would be one, but I don't know if that's the leading one based on your experience or not. Jerry: Yeah, I think in pretty much every industry has been affected by the internet and no industry more so than real estate. I would say probably 10 years ago you saw a lot of print ads. You saw a lot of ads and you know business journals and those types of things trying to move property. But now it's really a digital world. We're using social media, we're using tools called AdWords, which is a retargeting tool to where it's essentially like if you went and looked at a pair of shoes at Nordstroms and then you left Nordstroms, those shoes are following you around. So we have the ability to target, geo track and geo target potential prospects and clients through our technology. Obviously, websites are important. Your collaboration tools that you're preparing a search for a prospect, like they're looking in this area for a certain price point. We have the ability to set those searches up and work with a prospect or a client on finding the home, ironically in the last price. I don't know when this started, but in the last year or so, almost 85% of buyers find the home they want before they hire an agent, or at least they zero it down based on how much information is on the internet. And so, really, as an agent, what you're trying to do is bring your expertise not only to get that transaction under contract, but then most of the work happens one second transactions under contract all the way through closing. Chris: Right, that is an amazing statistic 85%, but you're right. I mean, when everyone goes to the internet first, I think, to research or validate or do something. So it makes sense to me, but it's a big number. Sounds like you know here you use your work, technology and innovation and stuff quite a bit already since we started the interview. Some of this may have come from your franchise or some may have come from some things You're doing, but what are some of the things you believe are innovative in the way that you're operating the brokerage and helping your agents be successful? Jerry: Sure. So I think when you start understanding what different brokerages bring to the table in regards to support for their agent portfolio. Obviously marketing is a big one because they're pushing all the stuff out that we're talking about, but also the day-to-day operation of an agent is pretty important. Most brokerages large brokerages like Coldwell, banker, some of your biggest national brands are very antiquated when it comes to technology support. I would say there's two brokerages at the forefront. I'd say Compass is in second place and I think App Properties is in first place. And I say that because we've been building a technology stack called Platform, or our franchise or has, since 2003 and basically an agent logs in and does everything they need to do as an agent in one technology. When I interview agents and I show them the technology, they're blown away because they're in four or five, six different technologies throughout the day trying to get their social media posted or created, their transactions done over here, their docuSigns another technology they have to use, and we have everything in one place, and so that's been a real big selling point for us when we're recruiting these agents. Chris: Yeah, I mean anything to make your employees or, in your case, I guess, your contractor's life easier. Have you started to look into, or is this already incorporating any kind of versions of AI? Jerry: AI is already integrated. Nowadays, agents are always doing, as an easy example, they're doing descriptions of the properties. So now you can lean on AI to help you describe a $5 million house with five bedrooms, six baths by describing it into AI, and then it'll help you create that luxury description. So there's things like that. Obviously, our CRM has a lot of AI tied to it and so, yeah, that's the way of the future and it's getting more and more integrated and implemented into all our tools. Very nice, very nice yeah. Chris: All right. So I want to make you kind of reflect back. So yeah, this about, by your own description, not the first time you kind of started a new venture or stepped outside your comfort zone. So when you think about what you did I guess leaving, you know, maybe leaving the law firm or even some of the ventures you started while you were there, but going to credit card processing et cetera where are some of the lessons you learn through those ventures that you think prepared you for taking the step you did without properties and the steps you're taking now to grow so rapidly? Jerry: Yeah, I think if you're a serial entrepreneur like myself, I think the one thing you learn each time that you have an idea or you go down the path of starting something is you think you're going to get to the finish line a lot easier. It's your idea and you think you're going to do that. And I think probably in every instance including the law firm, including the credit card processing is one lesson is it just takes a lot to probably 10 times, 100 times more man hours and work and you got hurdles. That you're not expecting. But I think that's part of the reward too is why I'm built the way I am. You enjoy that when an obstacle comes and you get your way around it or over it. But I think you know frankly, it's probably what every entrepreneur says it's never as easy as you think it is. There's no get rich. You know we talked about most of what we do as lawyers and what I'm doing is a people game. You know you're hiring people and people disappoint, you know, and you're having to find different people sometimes, and so the lesson is just pride and expect the unexpected and you'll be okay and be able to sleep at night. Chris: I like that. Well, think about, is there a kind of a challenge or a failure setback that you can point to over the last, you know, 15 years, 20 years, whatever that you feel is maybe in some ways either a defining moment for you or one of the bigger learning moments that you got? You kind of got hit with a little headwind but you overcame it and because of that it's kind of helped propel you either in your own personal journey as a leader or, you know, in things you learned as an entrepreneur. Jerry: Yeah, I'd say you know, probably the biggest lesson learned of all time was me starting a real estate development company with a home builder and a commercial partner and, you know, diving into that with not a whole lot of experience, and so the challenge was obviously, in real estate, you're hoping to build something and sell it, and so the big challenges is if you build it and you borrow a bunch of money and you don't sell it. And so in 0809, 2010 is probably should have been my premier happiest days of my life. I'm on a law firm, I'm making some good you know coin on the law firm side, but I'm literally getting dragged through the mud financially on the real estate piece, and it's probably one of the reasons it's taken me 10 years to get back into it on the brokerage side, because I literally came out of that was some financial PSD. You know just could not sleep, you know got I mean health issues, depression, pretty much everything you can experience as an entrepreneur and so you figure out a lot about yourself when you're going through something like that, and you know you either stay in bed and talk about it or you pull up your socks and get out and try it again. Chris: That internal fortitude, you know I think any entrepreneurs got to have that or it's just not going to happen. I appreciate you sharing that. Were there some things that you did? You know that you know other than just I mean pure gutted out. You know, to help you kind of get through that. You know, leaning on family friends, I don't know. I mean I have to believe we've got some listeners and other people out there that you're going through the same thing. Jerry: Sure, I think where I lucked out was, you know, just to be frank, I was on about $60 million and personally guaranteed debt that was worth probably about 30 by the time I was trying to get out of it. So there wasn't going to be any family help. It was. It was hey with you, you know, in a loving way, of course. But when you dig a hole like that, you just got to figure out the best way out. And for me, where I benefited was I had a law degree and I was a lawyer and creditors could not touch the ownership interest in my law firm because it was tied to my license. So, through bankruptcy lawyers and all that stuff, I got educated on that and gave me the strategy to get through that situation and come out on the other end, which was one of the reasons I sold the interest of the law firm back to the partners, because that allowed me to have a little bit of a stream of income there in 2012, 13 and 14, while I got the credit card processing company going and getting these other things going. So there was, if there was, a silver lining, it was that fact, but it was still still pretty embarrassing financially and pretty embarrassing as a professional to really go through that over a three or four year period. Chris: You got to be hard but, like I said, I mean now that you've come through it, you know you can certainly appreciate the opportunities you have today and know that. You know I certainly probably learned some lessons of what to not do, going forward right. Jerry: Absolutely, I would say. The one lesson you learn in that scenario is you become a lot more frugal with your financial decisions and you know, especially in the banking industry, like one thing I'm proud of with that properties is we've never bought a bar to dollar. We got zero debt, and so those that's a probably a direct result of what I went through, you know, 15 years ago was I don't want to do another business where I got a bunch of debt and I'm trying to get that off and make money to live off of. Chris: That's great. So you mentioned earlier I think it was a credit card processing BlueStar, where you had some dealings with Bain Capital, and obviously you're dealing with a franchise or in this current business. So let's talk a little bit about maybe what you've learned through that. I kind of relate or maybe call those you know investors, partners, strategic partners. What have you learned as kind of some of the best ways to deal with them so you keep that relationship strong and healthy? And maybe it's something you know that happened that you're like I did this or they did. You know something that happened that soured the relationship, one they got to help our clients here at the firm you know, you know find themselves in those situations all the time, and so I'm curious you know what you know, what lessons you've learned through that process? Jerry: Yeah, so I would say getting involved in. And so when we had the credit card processing company, it was pretty a pretty simple model. We were going out and you know recruiting or or you know we're trying to sell merchants, you know restaurants Anybody who ran a credit card was it was a prospective client approached by a group who had an idea of buying up these technology companies in the youth sports space. So like, if you sign your kid up for soccer, you're there's usually a form and at the end of that form, whether it be the YMCA or anywhere else, you're paying a fee for your child to play that on that soccer team. So the model we had was take the credit card processing that we had built our own API and those types of things and bake it into a technology and go buy these companies. And interestingly, it was about how do you flip the model from a EBITDA and a multiple perspective. So these tech companies that weren't that large of companies because they were kind of geographically located, running different types of youth sports camps or whatnot, they weren't sophisticated enough and they were usually outsourcing their credit card processing to stripe or squares or something like that. So we would acquire these companies and bake in our own processing and from an ownership perspective, then that would change the multiple for maybe two times to 12 times because you have that reoccurring revenue stream coming into your business model. I literally probably learned more over that. First, 12 to 20 per month as we were acquiring these companies, doing due diligence on them, and I was the chief legal officer of the company, so I was in charge of all the due diligence. So we acquired 20 something companies and I bet I did due diligence on about 300 over two years. But it was really cool because I got to see what investors and power players in the venture capital market, how they looked at things and it's there's not a lot of emotion, it's numbers on paper and it's how do we make, how do we do this to this group of businesses, and then how do we sell it and make money. All about the return on investment, right. Chris: Exactly so. It's a. Jerry: It's very cutthroat which some businesses are, some aren't, but it was a great learning experience. I'd like to say I probably learned more in that two to three years Dealing with those big VC firms and listening to those meetings and kind of running point on due diligence than I probably learned in any other aspect of my life. Now, that's so, but that's so. Chris: Let's turn it back a little bit to app properties specifically. I know you've recently launched a new sports and entertainment division Tell us about that. What's going on behind that and what are you trying to accomplish so in the real estate brokerage? Jerry: world. There's different ways to market yourself right, and a lot of that boils down to your experience of your agent portfolio, and so some real estate brokerages are residential, some may just be commercial, but on our side we have, we've accumulated some agents that allowed us to create these divisions because of their experience levels. So land and ranch is one division, and then sports and entertainment is another division, and basically there's some criteria that we've put in place before an agent can say they're part of that team or that division dealing with professional athletes or celebrities on a number of occasions, some of the qualifications, but essentially, when somebody's moving like a professional athlete or a celebrity, there's a lot of sensitivity to that, or there's a lot of urgency, there's a lot more moving pieces, and so that specific division has agents who are, you know, experts in helping that transaction or that client Get from point A to B and solve a lot of problems along the way how to move their cars, how to move their kids into new schools, you know everything that comes along with kind of that type of transaction, as opposed to someone just buying a house and selling a house. So are we going to see? Chris: Super Bowl ads anytime soon, if I can at homecom I could afford it. Jerry: No, that's the goal is. We're really good because of how the clients affiliate network has come into play for us. I don't know if we mentioned this before the call or on the call, but you know our corporate partner ended up buying the Christie's affiliate network, which is a network of independently owned brokerages around the world. I think we have 900 offices in 54 countries, about 35,000 agents, and the reason Christie's the auction house, christie's the family who's owned that brand and that company for two hundred years. They sold the app properties because of the technology and we've been for two years bringing a worldwide global powerhouse network together into the technology to share referrals and data and information, and so that's been one of the one of the real keys to some credibility for us. Very cool. Chris: I think you just launched something else, maybe in the last week. Developer services Tell us about that. Jerry: So so again, we all know there's developers out here but we're not sure there's developers out here building multifamily building, you know, developing neighborhoods, multi-use, and so for a brokerage our size to have the ability to provide those services was kind of hard. So we ended up meeting a group of people out of Austin who came from Storybill and for those listeners who've heard about Storybill, that's a multi-billion dollar developer who went, ran out of money last summer. But we ended up negotiating their entire creative team to come over to Christie, our Christie's, and create this development services division. So starting with the chief marketing officer all the way down to their website development team, their on-site sales, so we've got a team of about 12 of superstars and they really fell in love with the Christie's brand to kind of move from Storybill into our umbrella, to kind of push those services out. So that'll be a huge win for us. Chris: So, as you sit there running all this, what is it that kind of triggers for you that this is an opportunity that makes sense, because not everybody can see that, and so there are things you're looking for. How do you go about making that decision and taking on the risk? Jerry: Yeah, so risk is a little less scary in our business because most everybody who works for our brokerage is a 1099 contractor. So we really have a pretty lean machine when it comes to we're running this right now with about seven full-time employees, three offices, so you got overhead from an office space perspective, but really you're kind of it's kind of a lean business model, which is one of the things that attracted me to it. And then obviously you have to have the people to be able to promote these different levels of services. So I think the thing that's been lucky for us is one our relationship and our network in Dallas to help get it started. And then obviously the people we've been able to add at such a young infancy of a company have given us the credibility and the numbers are reflecting that. Chris: Gotcha. So before I don't want to wrap this up without talking a little bit just about you and your leadership style, let's talk. You know, how would you describe your leadership style? How do you think that's evolved over time based on the scars and other lessons learned? Jerry: You know you work at a law firm, so you know running a law firm is you got a lot of smart people, a lot of egos, a lot of staff, a lot of overhead, and so I learned a lot about you know the operational side of a business in that seat. And then I think my ownership style has probably changed completely since I left the law firm. I'm a lot more interested in the well-being of my employees, a lot more sensitive to the culture. I think. When you talk about people coming to work and going home, in my mindset now I want that to be a great experience. I kind of use the word experience a lot in the last couple of years for some reason, and I think it's just. My evolution is like everything in our lives is an experience and you can make it a good one or you can make it a bad one, and so I think my leadership style is I want every experience to be a good one. At the best I can make it. Obviously you're going to have your headaches and your issues pop up, but we have the music on in our offices every day. We have happy hours on Thursdays. We built bars in both of our offices in Dallas and Frisco, and then we're putting one in our location in Austin so that we can have happy hours with our agents and our clients and our prospects. We hold a lot of events and I think our interaction with the community and the philanthropic stuff that we're doing is really cool. So I think where I've gotten is you know I'm 54 now and you know I started that law firm at 28 and I had a whole different picture in my mind at 28, right Till 35, of what life was going to be for me, and now I'm kind of trying to enjoy it a lot more. Chris: I love that man. Happy for you. You know clearly you're on the right track and couldn't agree more about how important culture is to any company. And I think I've said similar to you. I think life is about experiences. I think they're only really down to learning experiences good experiences and learning experiences as though, rather than bad, just learn from them and don't repeat them. Jerry: Yeah exactly right. Chris: So let's turn a little bit on the personal side of things and not as serious. What was your first job? Jerry: First job, I was a clerk in a law firm. Chris: Okay. Jerry: I was working in law school. Okay, my first job in high school. Like most of us, I grew up in Missouri in a small town. I had a yard. You know service with my best friend and we had our lawn mowers in the back of his truck and we mowed yards. So that was probably my first experience as a having a job. There you go, and first is an entrepreneur was leaving a 250 person firm to start a law firm with two other guys and being 28 years old and that was pretty exciting. We had metal chairs and you know fold up conference room table and laid out of the movie. Chris: Love it. Well, I can relate to the a little bit to that, but definitely relate to the mowing yards. That's what buddy of mine and I did in high school. So you know good money then I guess. Okay, personal preference, tex-mex or barbecue? Well, that's a tough one Probably barbecue. All right. And if you could, take a 30 day sabbatical. Where would you go? What would you do? Jerry: You know, this is my two sons who are a senior and sophomore at University of Texas right now. They called a year ago about this time and said, dad, we're going to go to Japan. And I was like, okay, and they got on a plane, just the two of them went to Japan for three weeks and after hearing that I kind of want to do that. Chris: How cool is that. The two of us went and did it on their own. Jerry: They did it on their own, traveled around on trains and backpack and love it. They're experienced when they told the stories and went through the pictures. I mean it's just a really cool culture. I'd like to go experience that. Chris: Okay, jerry, I can't thank you enough for taking the time to come on. It's hard to believe that you know I don't. I might add the numbers we met at SMU and, as undergraduates, went to law school together, so we had a lot of years together. So it's great to see where you are today and what you're doing. So proud of you. Jerry: Man. I appreciate that. And the same back at you. I followed you your whole career and super, super proud of you. What kind of legal person you are and lawyer and leader and everything you're about. So appreciate having me on and proud of you too, my man. Chris: All right, we'll do it again. We'll find a reason to do it again sometime soon. Awesome Sounds good. Special Guest: Jerry Mooty.

In today's episode of Building Texas Business, we sit down with Jerry Mooty, the CEO and Principal of @properties, Christie's International Real Estate in Dallas and Austin. Jerry takes us through his remarkable journey from managing partner at a law firm to heading a major real estate brokerage. He shares how resilience and adaptability allowed him to steer his business through the 2008 financial crisis and leverage opportunities arising from the pandemic. Jerry also provides insights into growing his firm through innovative hiring strategies and technological platforms that streamline agents' work. We explore lessons learned around overcoming adversity, strategic partnerships, and balancing operations with culture. His story offers a candid look inside one industry titan's challenges and triumphs in managing debt, acquisitions, and new ventures in sports and entertainment. SHOW HIGHLIGHTS Jerry Mooty shares his transition from being a managing partner at a law firm to creating and growing a real estate brokerage, including the challenges faced during the 2008 financial crisis and opportunities leveraged during the COVID-19 pandemic. We discuss Jerry's innovative business model that hires agent-attorneys and how it differentiates his brokerage in a competitive real estate market. The episode covers the technological advances at @properties, such as the Platform, which incorporates AI and a suite of tools to increase agent productivity. Jerry reflects on managing $60 million in personally guaranteed debt and the strategy behind transitioning to a debt-free business structure. Strategic partnerships and the process of acquisitions, especially in the technology sector, are explored along with Jerry's experience in due diligence and venture capital dynamics. Jerry discusses the significance of cultivating a company culture focused on employee well-being and the shift in his leadership style from operations to creating an enjoyable work environment. We touch on the importance of friendships in Jerry's professional journey and how they've influenced his career decisions and leadership approach. Challenges facing traditional real estate agencies like Remax are considered, with a focus on adapting to technological advancements and market changes. Jerry provides insights into his personal preferences, revealing his fondness for barbecue over tex-mex, adding a personal element to the conversation. The conversation highlights Jerry's efforts in expanding his business, including the recent launch of a sports and entertainment division and developer services to cater to specific client needs in the real estate market. LINKSShow Notes Previous Episodes About BoyarMiller About @properties,Christie's International Real Estate GUESTS Jerry MootyAbout Jerry TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Chris: In this episode you will meet Jerry Mooty, ceo and principal of App Properties, christy's International Real Estate in Dallas and Austin. Jerry, by anyone's definition, is a serial entrepreneur, having started a law firm, credit card processing company, real estate development company and now a real estate brokerage firm. And Jerry tells aspiring entrepreneurs expect the unexpected. Jerry, I want to thank you for taking the time to come on and welcome you to building Texas business. Nice to see you. Thanks for having me. Good to see you too. It's been a while. Let's just start. You know you've done a number of things and we'll get into some of that, but currently, what's the business that you've started and you're currently today? Jerry: So Jerry Mooty from Dallas have a business now in the residential real estate brokerage industry. So I compete with Compass and some big national brands that most of the listeners will know about. Chris: And that company's called App Properties right. Jerry: Yes, sir, it's called App Properties Christy's International Real Estate. So we kind of have a working on that. Chris: And I know you're kind of got the Dallas area covered, but I think you've also recently expanded into Austin. Jerry: Yeah, so we started in Dallas proper with our headquarters, and then we opened a second office in Frisco, texas, and then we just recently, in the fall of 2023, opened up Austin, texas. Chris: So you know, as a recovering attorney, what was it that inspired you to get into the residential brokerage real estate business? Jerry: So, interesting enough, you kind of know my history, but I founded a law firm when I was 28 and I grew that into about 60 lawyers in four cities. As the managing partner, I started doing a lot of deals for the partners as opposed to practicing law, and I went down several paths. I had a litigation support company that I founded and grew that for the partners and then, you know, ironically got into a real estate development a little startup where I had a home building division building spec homes and I had a commercial division where I was doing some commercial projects. Raw land development had a resort under contract in Bernie, but, like a lot of people in real estate, 2009, 2010 came and that was the end of my glory days in real estate. All right. Chris: So then, what led you to? You know, get involved with app properties and then take this down, go down this rabbit trail. Jerry: Sure. So in 2012, I sold my interest in the law firm back to the partnerships. I didn't want to go back to practicing full time and then did quite a few different entrepreneurial things from about 2013 to about 2019. Any you know, I had a credit card processing company, backed by the Jones family, called Blue Star Payments that merged in with a tech company and we rebranded Blue Star Sports. We were backed by some pretty large VC firms Bain Capital and GenStar partners and Providence Equity and then obviously, the Jones family. So we acquired about 27 companies in about three years and then we sold that company in 2017. Then I was kind of looking for the next thing and I became the chief business and legal officer for a Silicon Valley tech company for a couple of years. They were in a big money raise and it wasn't going so well and I was deferring comp. So I started looking at what I was going to do next. One of the people in my network is a ex litigation real estate litigator. She had gone on and got married, had kids, got a real estate license and had a brokerage here in Dallas and her model was she was going and convincing unhappy lawyers to get the real estate license. So she had about 10 agents slash attorneys as her brokerage and she approached me to come in and run her brokerage for kind of like I did the law firm. So that piqued my interest enough so we went down that path. Sadly we didn't get to execute our documentation because they ended up having a divorce situation. And then two weeks later COVID hits and so I'm waiting to take my real estate license and not sure what I'm going to do after that. Come out of the first 90 days of COVID, the market's red hot, so I hang my license, I start doing deals for my network friends and start marketing myself as an agent. All the meanwhile I'm looking for something to buy or to own or start, and so that led me through developer relationship here in Dallas to the ownership group of at properties out of Chicago. They made that introduction, flew up and met with them and really fell in love with not only the brand and the culture but also the technology that they had built. Chris: Amazing story. There's a lot to dive into there. I may definitely want to go back some, but let's stay with that properties for now. And yeah, so you that's a. It's born out of COVID, I guess. Tell us, though you know, because I know just from you, know keeping up with you and then reading on the website you've experienced some like amazing growth in the last, I guess, three and a half years. Let's talk a little bit about that. And in talking about what you've done that you think has helped accelerate it, let's talk also about the maybe the pains with growing so fast. Jerry: Sure. So as I was looking to own something and this opportunity came up, I negotiated to purchase, you know, the North Texas territory. But I wasn't really prepared to launch because it was just me and I hadn't done a whole lot of recruiting. But I had some real estate deals in the pipeline that I needed to leave the current brokerage I was at before I papered those up. So I ended up launching at properties by myself just one agent, and got temporary space and, you know, true entrepreneurial spirit started recruiting, putting in my support team, landed a pretty big compass team right out of the gate and that kind of helped accelerate the visibility. And so the first, you know, six months we grew to 10 agents by Christmas. So it wasn't, we weren't a big brokerage, but we were putting things in place. By the next year we were about just under 40 agents. So we had a really good, successful year and, you know, quadrupling our size and then last year 2023, we doubled again to about 80 agents in Dallas. So we've been kind of there's been some faster growth brokerages, but we're very we're considered more luxurious. Our agents are more high producing agents and they take a little longer to transfer from one brokerage to another based on their pipeline and their restrictions. So now that we're three and a half years into this and Austin's really kind of been a little bit of a catalyst in the last six months because initially that territory wasn't available there was a Christie's affiliate there my corporate partner asked me if I wanted Austin about a year and a half ago. I said yes and so I started putting the play pieces in place and we launched that in September. We've added quite a few agents in the first 120 days over 70 something agents there. So all in we got about a hundred agents in Dallas, about 70 in Austin. So that's the good side of the business. The headaches, as you know as an entrepreneur, are several and many. Too many to list, but we'll cover a few. My most recent success story is I just hired a controller after three and a half years. So I've been doing the books, reporting to corporate, paying the royalties, paying the checks, paying the agents. So those are the things. As an entrepreneur, you really you put your blood, sweat and tears into these businesses and then you have to get to a certain level, to where you could start to relieve yourself of some of these pains. Chris: Yeah, that's so true, jerry. A lot of the people that I've had on before say exactly that that it's one when you're starting out, you're not big enough to outsource it or to hire for it, so you got to do it. But then it's getting to that point when you even when you are big enough and can afford it the level of trust and hiring the right person to hand off those key aspects of the business, so it frees you up to do the things as an entrepreneur or the visionary you want to be doing. So let's talk about that. What was it that you think helps get to a level of trust and comfort that it's time to hand off and it's the right person to hand off to? Jerry: Yeah, I think, based on my background of being an entrepreneur, you make a lot of friends and you kind of know. You learn the hard way. You hire the wrong person a few times and then, as you get older and more seasoned, you kind of know what to look for. In this instance, with that properties, I hired somebody I'd known for 35 years to come in and be my director of agents. I've known her since the SMU days, so the trust was already built in and then you're just very selective as you add the pieces to the puzzle to get those right people in place. So in half years we've let one or two people go, but we've been pretty successful in hitting the mark. Chris: That's great. So 70 agents or so you said. Have you started to implement any kind of processes that help with the integration process as you bring in these new people, so they understand kind of what the expectations are, what the benefits are for making the move? I mean, so where are you and what's the process you've gone through to kind of make that more institutionalized? Jerry: So the background for at properties and the corporate support we have is pretty important in how we've gotten here. They're a 25 year brokerage. They're the eighth largest in the country before acquiring the Christie's affiliate network, so they kind of had the processes in place. So it's buying. Whenever you buy a franchise and you wanna go down this path, you kind of get a little bit of assistance from and some help along the way on someone else putting the right pieces in place. I think what we've done a great job is integrate and implement those things that they've brought to the table, which I think revolves around a lot of our culture. You know, I think culture is so important in any business you have and so it's just we have fun things called at love, local events that came from corporate. So we'll pick a merchant somewhere in our geographical area, we'll partner with them, we'll send out a marketing campaign. Let's say it's a coffee shop and then whoever shows up at that coffee shop, our agents are there and we're running a tap for a coffee or a Danish in the morning. So that's kind of the community outreach piece. We use the word love strategically in all our marketing. So we say bringing the love to Dallas, bringing the love to Frisco and those types of things. So you know, recruiting is probably once you get the, once you get your overhead stabilized and your office space and those types of things. This is a business about relationships and recruiting. So I would say our two most important people outside of myself are our head of recruiting out of Frisco, head of recruiting out of the Dallas office, and so those have been very good hires. Chris: You know most, I think most businesses. It's hard to say they're not people, businesses or relationship, but certainly you know in the business you're in, where you're so customer facing right, you need good people that can go out and attract good customers, provide good service. But I have to imagine the last 18 months or so in residential real estate hasn't been the easiest. So can you talk a little bit about what you've done to help continue, promote one, promote the culture, to keep people positive and energized while managing through what has to have been a challenging time? Jerry: Yeah, absolutely so. Obviously we're all aware of how hot the market got, you know, a couple of years ago, you know, during COVID and post COVID. What that did in our industry is everybody wanted a real estate license because they saw all these transactions happen. So we had an influx of agents that came in that are young, inexperienced, but were here to make some money. And then, when the market turns, you kind of have the reverse effect. Those people were all eat what you kill, or 10, 9, 9 commissioned agents. They got to figure out how to pay the bills, and so we've had a pretty big exodus. Probably 15 to 20% of our agents across the nation have left the industry, and so that's been good for the sense of the people staying in it because you got less competition. But the ones that stayed in it most of them, have been through some of these ebbs and flows of the market, and so they kind of know how to prepare. And most of that revolves around when your transaction desk is slower, what are you ramping up to do? Are you ramping up your marketing, your postcard, social media content, are you revamping your website? And so those are all things that we, which the agents that work for us and part of our big, strong sales pitch based on the technology that we have. Chris: Got you Speaking of that on the marketing side, you know, are you seeing? I guess, one area or the other as far as marketing strategy work better, get more visibility or more return on investment. You see so much on social media, so it seems natural that that would be one, but I don't know if that's the leading one based on your experience or not. Jerry: Yeah, I think in pretty much every industry has been affected by the internet and no industry more so than real estate. I would say probably 10 years ago you saw a lot of print ads. You saw a lot of ads and you know business journals and those types of things trying to move property. But now it's really a digital world. We're using social media, we're using tools called AdWords, which is a retargeting tool to where it's essentially like if you went and looked at a pair of shoes at Nordstroms and then you left Nordstroms, those shoes are following you around. So we have the ability to target, geo track and geo target potential prospects and clients through our technology. Obviously, websites are important. Your collaboration tools that you're preparing a search for a prospect, like they're looking in this area for a certain price point. We have the ability to set those searches up and work with a prospect or a client on finding the home, ironically in the last price. I don't know when this started, but in the last year or so, almost 85% of buyers find the home they want before they hire an agent, or at least they zero it down based on how much information is on the internet. And so, really, as an agent, what you're trying to do is bring your expertise not only to get that transaction under contract, but then most of the work happens one second transactions under contract all the way through closing. Chris: Right, that is an amazing statistic 85%, but you're right. I mean, when everyone goes to the internet first, I think, to research or validate or do something. So it makes sense to me, but it's a big number. Sounds like you know here you use your work, technology and innovation and stuff quite a bit already since we started the interview. Some of this may have come from your franchise or some may have come from some things You're doing, but what are some of the things you believe are innovative in the way that you're operating the brokerage and helping your agents be successful? Jerry: Sure. So I think when you start understanding what different brokerages bring to the table in regards to support for their agent portfolio. Obviously marketing is a big one because they're pushing all the stuff out that we're talking about, but also the day-to-day operation of an agent is pretty important. Most brokerages large brokerages like Coldwell, banker, some of your biggest national brands are very antiquated when it comes to technology support. I would say there's two brokerages at the forefront. I'd say Compass is in second place and I think App Properties is in first place. And I say that because we've been building a technology stack called Platform, or our franchise or has, since 2003 and basically an agent logs in and does everything they need to do as an agent in one technology. When I interview agents and I show them the technology, they're blown away because they're in four or five, six different technologies throughout the day trying to get their social media posted or created, their transactions done over here, their docuSigns another technology they have to use, and we have everything in one place, and so that's been a real big selling point for us when we're recruiting these agents. Chris: Yeah, I mean anything to make your employees or, in your case, I guess, your contractor's life easier. Have you started to look into, or is this already incorporating any kind of versions of AI? Jerry: AI is already integrated. Nowadays, agents are always doing, as an easy example, they're doing descriptions of the properties. So now you can lean on AI to help you describe a $5 million house with five bedrooms, six baths by describing it into AI, and then it'll help you create that luxury description. So there's things like that. Obviously, our CRM has a lot of AI tied to it and so, yeah, that's the way of the future and it's getting more and more integrated and implemented into all our tools. Very nice, very nice yeah. Chris: All right. So I want to make you kind of reflect back. So yeah, this about, by your own description, not the first time you kind of started a new venture or stepped outside your comfort zone. So when you think about what you did I guess leaving, you know, maybe leaving the law firm or even some of the ventures you started while you were there, but going to credit card processing et cetera where are some of the lessons you learn through those ventures that you think prepared you for taking the step you did without properties and the steps you're taking now to grow so rapidly? Jerry: Yeah, I think if you're a serial entrepreneur like myself, I think the one thing you learn each time that you have an idea or you go down the path of starting something is you think you're going to get to the finish line a lot easier. It's your idea and you think you're going to do that. And I think probably in every instance including the law firm, including the credit card processing is one lesson is it just takes a lot to probably 10 times, 100 times more man hours and work and you got hurdles. That you're not expecting. But I think that's part of the reward too is why I'm built the way I am. You enjoy that when an obstacle comes and you get your way around it or over it. But I think you know frankly, it's probably what every entrepreneur says it's never as easy as you think it is. There's no get rich. You know we talked about most of what we do as lawyers and what I'm doing is a people game. You know you're hiring people and people disappoint, you know, and you're having to find different people sometimes, and so the lesson is just pride and expect the unexpected and you'll be okay and be able to sleep at night. Chris: I like that. Well, think about, is there a kind of a challenge or a failure setback that you can point to over the last, you know, 15 years, 20 years, whatever that you feel is maybe in some ways either a defining moment for you or one of the bigger learning moments that you got? You kind of got hit with a little headwind but you overcame it and because of that it's kind of helped propel you either in your own personal journey as a leader or, you know, in things you learned as an entrepreneur. Jerry: Yeah, I'd say you know, probably the biggest lesson learned of all time was me starting a real estate development company with a home builder and a commercial partner and, you know, diving into that with not a whole lot of experience, and so the challenge was obviously, in real estate, you're hoping to build something and sell it, and so the big challenges is if you build it and you borrow a bunch of money and you don't sell it. And so in 0809, 2010 is probably should have been my premier happiest days of my life. I'm on a law firm, I'm making some good you know coin on the law firm side, but I'm literally getting dragged through the mud financially on the real estate piece, and it's probably one of the reasons it's taken me 10 years to get back into it on the brokerage side, because I literally came out of that was some financial PSD. You know just could not sleep, you know got I mean health issues, depression, pretty much everything you can experience as an entrepreneur and so you figure out a lot about yourself when you're going through something like that, and you know you either stay in bed and talk about it or you pull up your socks and get out and try it again. Chris: That internal fortitude, you know I think any entrepreneurs got to have that or it's just not going to happen. I appreciate you sharing that. Were there some things that you did? You know that you know other than just I mean pure gutted out. You know, to help you kind of get through that. You know, leaning on family friends, I don't know. I mean I have to believe we've got some listeners and other people out there that you're going through the same thing. Jerry: Sure, I think where I lucked out was, you know, just to be frank, I was on about $60 million and personally guaranteed debt that was worth probably about 30 by the time I was trying to get out of it. So there wasn't going to be any family help. It was. It was hey with you, you know, in a loving way, of course. But when you dig a hole like that, you just got to figure out the best way out. And for me, where I benefited was I had a law degree and I was a lawyer and creditors could not touch the ownership interest in my law firm because it was tied to my license. So, through bankruptcy lawyers and all that stuff, I got educated on that and gave me the strategy to get through that situation and come out on the other end, which was one of the reasons I sold the interest of the law firm back to the partners, because that allowed me to have a little bit of a stream of income there in 2012, 13 and 14, while I got the credit card processing company going and getting these other things going. So there was, if there was, a silver lining, it was that fact, but it was still still pretty embarrassing financially and pretty embarrassing as a professional to really go through that over a three or four year period. Chris: You got to be hard but, like I said, I mean now that you've come through it, you know you can certainly appreciate the opportunities you have today and know that. You know I certainly probably learned some lessons of what to not do, going forward right. Jerry: Absolutely, I would say. The one lesson you learn in that scenario is you become a lot more frugal with your financial decisions and you know, especially in the banking industry, like one thing I'm proud of with that properties is we've never bought a bar to dollar. We got zero debt, and so those that's a probably a direct result of what I went through, you know, 15 years ago was I don't want to do another business where I got a bunch of debt and I'm trying to get that off and make money to live off of. Chris: That's great. So you mentioned earlier I think it was a credit card processing BlueStar, where you had some dealings with Bain Capital, and obviously you're dealing with a franchise or in this current business. So let's talk a little bit about maybe what you've learned through that. I kind of relate or maybe call those you know investors, partners, strategic partners. What have you learned as kind of some of the best ways to deal with them so you keep that relationship strong and healthy? And maybe it's something you know that happened that you're like I did this or they did. You know something that happened that soured the relationship, one they got to help our clients here at the firm you know, you know find themselves in those situations all the time, and so I'm curious you know what you know, what lessons you've learned through that process? Jerry: Yeah, so I would say getting involved in. And so when we had the credit card processing company, it was pretty a pretty simple model. We were going out and you know recruiting or or you know we're trying to sell merchants, you know restaurants Anybody who ran a credit card was it was a prospective client approached by a group who had an idea of buying up these technology companies in the youth sports space. So like, if you sign your kid up for soccer, you're there's usually a form and at the end of that form, whether it be the YMCA or anywhere else, you're paying a fee for your child to play that on that soccer team. So the model we had was take the credit card processing that we had built our own API and those types of things and bake it into a technology and go buy these companies. And interestingly, it was about how do you flip the model from a EBITDA and a multiple perspective. So these tech companies that weren't that large of companies because they were kind of geographically located, running different types of youth sports camps or whatnot, they weren't sophisticated enough and they were usually outsourcing their credit card processing to stripe or squares or something like that. So we would acquire these companies and bake in our own processing and from an ownership perspective, then that would change the multiple for maybe two times to 12 times because you have that reoccurring revenue stream coming into your business model. I literally probably learned more over that. First, 12 to 20 per month as we were acquiring these companies, doing due diligence on them, and I was the chief legal officer of the company, so I was in charge of all the due diligence. So we acquired 20 something companies and I bet I did due diligence on about 300 over two years. But it was really cool because I got to see what investors and power players in the venture capital market, how they looked at things and it's there's not a lot of emotion, it's numbers on paper and it's how do we make, how do we do this to this group of businesses, and then how do we sell it and make money. All about the return on investment, right. Chris: Exactly so. It's a. Jerry: It's very cutthroat which some businesses are, some aren't, but it was a great learning experience. I'd like to say I probably learned more in that two to three years Dealing with those big VC firms and listening to those meetings and kind of running point on due diligence than I probably learned in any other aspect of my life. Now, that's so, but that's so. Chris: Let's turn it back a little bit to app properties specifically. I know you've recently launched a new sports and entertainment division Tell us about that. What's going on behind that and what are you trying to accomplish so in the real estate brokerage? Jerry: world. There's different ways to market yourself right, and a lot of that boils down to your experience of your agent portfolio, and so some real estate brokerages are residential, some may just be commercial, but on our side we have, we've accumulated some agents that allowed us to create these divisions because of their experience levels. So land and ranch is one division, and then sports and entertainment is another division, and basically there's some criteria that we've put in place before an agent can say they're part of that team or that division dealing with professional athletes or celebrities on a number of occasions, some of the qualifications, but essentially, when somebody's moving like a professional athlete or a celebrity, there's a lot of sensitivity to that, or there's a lot of urgency, there's a lot more moving pieces, and so that specific division has agents who are, you know, experts in helping that transaction or that client Get from point A to B and solve a lot of problems along the way how to move their cars, how to move their kids into new schools, you know everything that comes along with kind of that type of transaction, as opposed to someone just buying a house and selling a house. So are we going to see? Chris: Super Bowl ads anytime soon, if I can at homecom I could afford it. Jerry: No, that's the goal is. We're really good because of how the clients affiliate network has come into play for us. I don't know if we mentioned this before the call or on the call, but you know our corporate partner ended up buying the Christie's affiliate network, which is a network of independently owned brokerages around the world. I think we have 900 offices in 54 countries, about 35,000 agents, and the reason Christie's the auction house, christie's the family who's owned that brand and that company for two hundred years. They sold the app properties because of the technology and we've been for two years bringing a worldwide global powerhouse network together into the technology to share referrals and data and information, and so that's been one of the one of the real keys to some credibility for us. Very cool. Chris: I think you just launched something else, maybe in the last week. Developer services Tell us about that. Jerry: So so again, we all know there's developers out here but we're not sure there's developers out here building multifamily building, you know, developing neighborhoods, multi-use, and so for a brokerage our size to have the ability to provide those services was kind of hard. So we ended up meeting a group of people out of Austin who came from Storybill and for those listeners who've heard about Storybill, that's a multi-billion dollar developer who went, ran out of money last summer. But we ended up negotiating their entire creative team to come over to Christie, our Christie's, and create this development services division. So starting with the chief marketing officer all the way down to their website development team, their on-site sales, so we've got a team of about 12 of superstars and they really fell in love with the Christie's brand to kind of move from Storybill into our umbrella, to kind of push those services out. So that'll be a huge win for us. Chris: So, as you sit there running all this, what is it that kind of triggers for you that this is an opportunity that makes sense, because not everybody can see that, and so there are things you're looking for. How do you go about making that decision and taking on the risk? Jerry: Yeah, so risk is a little less scary in our business because most everybody who works for our brokerage is a 1099 contractor. So we really have a pretty lean machine when it comes to we're running this right now with about seven full-time employees, three offices, so you got overhead from an office space perspective, but really you're kind of it's kind of a lean business model, which is one of the things that attracted me to it. And then obviously you have to have the people to be able to promote these different levels of services. So I think the thing that's been lucky for us is one our relationship and our network in Dallas to help get it started. And then obviously the people we've been able to add at such a young infancy of a company have given us the credibility and the numbers are reflecting that. Chris: Gotcha. So before I don't want to wrap this up without talking a little bit just about you and your leadership style, let's talk. You know, how would you describe your leadership style? How do you think that's evolved over time based on the scars and other lessons learned? Jerry: You know you work at a law firm, so you know running a law firm is you got a lot of smart people, a lot of egos, a lot of staff, a lot of overhead, and so I learned a lot about you know the operational side of a business in that seat. And then I think my ownership style has probably changed completely since I left the law firm. I'm a lot more interested in the well-being of my employees, a lot more sensitive to the culture. I think. When you talk about people coming to work and going home, in my mindset now I want that to be a great experience. I kind of use the word experience a lot in the last couple of years for some reason, and I think it's just. My evolution is like everything in our lives is an experience and you can make it a good one or you can make it a bad one, and so I think my leadership style is I want every experience to be a good one. At the best I can make it. Obviously you're going to have your headaches and your issues pop up, but we have the music on in our offices every day. We have happy hours on Thursdays. We built bars in both of our offices in Dallas and Frisco, and then we're putting one in our location in Austin so that we can have happy hours with our agents and our clients and our prospects. We hold a lot of events and I think our interaction with the community and the philanthropic stuff that we're doing is really cool. So I think where I've gotten is you know I'm 54 now and you know I started that law firm at 28 and I had a whole different picture in my mind at 28, right Till 35, of what life was going to be for me, and now I'm kind of trying to enjoy it a lot more. Chris: I love that man. Happy for you. You know clearly you're on the right track and couldn't agree more about how important culture is to any company. And I think I've said similar to you. I think life is about experiences. I think they're only really down to learning experiences good experiences and learning experiences as though, rather than bad, just learn from them and don't repeat them. Jerry: Yeah exactly right. Chris: So let's turn a little bit on the personal side of things and not as serious. What was your first job? Jerry: First job, I was a clerk in a law firm. Chris: Okay. Jerry: I was working in law school. Okay, my first job in high school. Like most of us, I grew up in Missouri in a small town. I had a yard. You know service with my best friend and we had our lawn mowers in the back of his truck and we mowed yards. So that was probably my first experience as a having a job. There you go, and first is an entrepreneur was leaving a 250 person firm to start a law firm with two other guys and being 28 years old and that was pretty exciting. We had metal chairs and you know fold up conference room table and laid out of the movie. Chris: Love it. Well, I can relate to the a little bit to that, but definitely relate to the mowing yards. That's what buddy of mine and I did in high school. So you know good money then I guess. Okay, personal preference, tex-mex or barbecue? Well, that's a tough one Probably barbecue. All right. And if you could, take a 30 day sabbatical. Where would you go? What would you do? Jerry: You know, this is my two sons who are a senior and sophomore at University of Texas right now. They called a year ago about this time and said, dad, we're going to go to Japan. And I was like, okay, and they got on a plane, just the two of them went to Japan for three weeks and after hearing that I kind of want to do that. Chris: How cool is that. The two of us went and did it on their own. Jerry: They did it on their own, traveled around on trains and backpack and love it. They're experienced when they told the stories and went through the pictures. I mean it's just a really cool culture. I'd like to go experience that. Chris: Okay, jerry, I can't thank you enough for taking the time to come on. It's hard to believe that you know I don't. I might add the numbers we met at SMU and, as undergraduates, went to law school together, so we had a lot of years together. So it's great to see where you are today and what you're doing. So proud of you. Jerry: Man. I appreciate that. And the same back at you. I followed you your whole career and super, super proud of you. What kind of legal person you are and lawyer and leader and everything you're about. So appreciate having me on and proud of you too, my man. Chris: All right, we'll do it again. We'll find a reason to do it again sometime soon. Awesome Sounds good. Special Guest: Jerry Mooty.

Are you struggling to find a more efficient alternative to PPC management to optimise your search campaigns? If you're not effectively managing your PPC campaigns, you could be missing out on valuable leads and wasting resources on ineffective strategies. Joining us today is Frederick Vallaeys, a Silicon Valley entrepreneur and the CEO/co-founder of Optmyzr. With a background as one of Google's first 500 employees, Frederick brings a wealth of experience in PPC management and search campaign optimisation. His journey from Google to founding Optmyzr gives him unique insights into the challenges and opportunities in this space. Tune in now so you don't miss out on this opportunity to enhance your search campaign management! Episode Highlights: 00:00 - Coming up… 00:29 - Introduction About Our Guest: Frederick Vallaeys is a Silicon Valley entrepreneur and leading influencer in pay-per-click search marketing. With 10 years of building AdWords under his belt as Google's AdWords Evangelist, his automation approach to campaign optimization has simplified the lives of many PPC managers. Frederick is the CEO and co-founder of Optmyzr, Global Search Awards' Best PPC Management Suite in 2020. He is also the author of two books, Digital Marketing in an AI World: Futureproofing Your PPC and Unlevel the Playing Field: The Biggest Mindshift in PPC History. Connect with Frederick Vallaeys: ⏩ Twitter https://twitter.com/siliconvallaeys ⏩ Website https://www.optmyzr.com/ ⏩ Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys https://www.amazon.com/Unlevel-Playing-Field-Biggest-Mindshift/dp/1544523335 Resource Links: ⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/) ⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Connect with Kim Barrett: ⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett ⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/ ⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. ⏩ Subscribe to YouTube https://bit.ly/3ApZLpL ⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD ⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC ⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP ⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8 ⏩ Subscribe to Omny: https://bit.ly/3oLl8ipSee omnystudio.com/listener for privacy information.

For a couple of years in Google's early history, it was a real search company. But that would change in 2000 as Google would embrace advertising. Learn how Google would shift to become a dominant force in online ads.See omnystudio.com/listener for privacy information.

It's Five years Sober for me in 2024! Today I kick off 2024 discussing how I "DID" it! What are the tools I used, the people who helped, and the roadblocks and attitudes along the way? 5 Years Summary Quitting drinking after 5 years with personal insights. 0:00 Brent reflects on five years of sobriety, sharing insights on the journey and its significance. Quitting drinking for 90 days. 3:41 Brent challenged himself to go 90 days without drinking alcohol to replace the dopamine rush and unwind after long workdays. Brent successfully completed the challenge and found alternative ways to relax and unwind, such as exercise and spending time with family. Clare Pooly's book "The Sober Diaries," inspired Brent to push through a stressful day by going for a run. Reducing alcohol consumption and its impact on mental and physical health. 8:48 Brent reflects on his journey with alcohol, sharing how he quit drinking in 2019 and has been sober since, despite feeling pressure from others to drink. Finding like-minded people on tour who are also making changes in their lives makes it easier to move ahead without alcohol. The societal pressure to drink and the stigma surrounding responsible drinking, aim to find a balance between enjoying themselves and taking care of their health. Quitting drinking for five years and the challenges that come with it. 13:36 What is a 5-year sobriety milestone, questioning if they've developed the tools to maintain their abstinence. Brent misses the dopamine hit of drinking but is a CBD advocate, unsure if they'll "cave" after 5 years of sobriety. Sobriety, support systems, and creative outlets. 18:33 The importance of finding a support system in recovery, particularly for people who have gone through the same process can provide valuable insights. Reading books like "The Sober Diaries" to gain a better understanding of the recovery journey and find creative ways to hit dopamine, such as podcasting or taking short walks. Quitting alcohol for 5 years and supporting others. 23:42 Find a supportive community and occupy their brain with something else to cope with challenges. To Purchase a copy of "The Sober Diaries" please click https://www.goodreads.com/en/book/show/36301974 If you or someone you know is struggling with Addiction please visit: https://www.aa.org/ https://www.betterhelp.com/get-started/?go=true&utm_source=AdWords&utm_medium=Search_PPC_c&utm_term=betterhelp_e&utm_content=128279753423&network=g&placement=&target=&matchtype=e&utm_campaign=15228626130&ad_type=text&adposition=&kwd_id=kwd-300752210814&gclid=CjwKCAiAqNSsBhAvEiwAn_tmxSyYtC9swoiY3rwCfcfvLnunw6P1zrtSF_gWYEtwjU0MrgH1as9h5hoCyiwQAvD_BwE¬_found=1&gor=start

With over 19 years of experience in online marketing, web development, and SEO, Qamar Zaman is the Founder and CEO of KISS PR, a press release distribution platform that helps local businesses reach global audiences. Qamar is also a Forbes Agency Council member, a Microsoft Certified Internet Engineer, and a Google Analytics and Adwords certified professional. As a digital transformation strategist and a storytelling expert, Qamar leads a team of storytellers who create and distribute engaging content and news for various niches, including legal, business, health sciences, and technology. Qamar has established partnerships with major global outlets, such as AP News, Yahoo Finance, Bloomberg, and Business Insider, to amplify and grow small brands. Qamar's mission is to empower entrepreneurs and innovators with the tools and resources they need to succeed in the digital era. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Dan unpacks the tangled world of online marketing for real estate investors. Get ready for a rollercoaster ride through the transition from a complicated to a complex system, and discover how it's shaking up platforms like Google Ads and Facebook.  Join Dan as he breaks down the differences between clear, complicated, complex, and chaotic systems, while you get the lowdown on thriving in this ever-changing online marketing jungle.  You won't want to miss this eye-opening exploration of the digital marketing landscape! Tune in now. Show Highlights: Get insights on the changes in the online marketing landscape. [01:24] Strategize your way! [03:02] Why start with understanding the systems? [04:32]  How to differentiate clear systems and complicated systems  [05:41] Navigating through the unpredictability of complex systems [09:16] The secret key to deal with chaotic systems  [14:34] Know everything about Google's shift from AdWords to Google Ads [16:38] How to remodel your marketing strategy? [19:06] The importance of understanding VUCA environments [19:52] Why do high prices not always generate deals? [23:04] Understand Google's control over Ad targeting [25:05] To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

In this episode of the Business Lunch podcast, host Roland Frasier sits down with digital marketing expert Matt Molenar. They discuss Matt's journey getting started in the industry and some pivotal moments that helped propel his career. Matt shares stories about winning early product launches through strategic domain purchasing and SEO. He also details how he helped scale businesses by creating value-added services for clients. Roland and Matt explore the power of networking and how intentionally seeking out mentors can open doors. They discuss strategies for building personal brands and content strategies that can scale easily. Business owners will walk away with tactical tips for domains, SEO, partnerships and more! Highlights:"I would way rather have 5000 or 10,000 Really, really dedicated fans to like that really appreciate and follow what I do, then a million people that don't really do anything, but were curious about one of the things I posted.""Now AI can be like me saying, 'Hey, Matt, I know that you were thinking about investing in our program, and you were talking to Deanna, who's our salesperson, I just want to let you know that I think for you and your son to come in, it's going to be the best thing ever." "I bumped into a group of people who I thought were really good. On the marketing side, there was a guy named Ryan Deiss, who had a company that was not yet Digital Marketer, I forget what it was called at the time. And he did a product with a guy named Mr. X. And it was all about AdWords. And I bought that and I was like these guys seemed like they know what they're doing." Timestamps:00:00: Introduction 07:14: Digital Marketing Skills11:48: Affiliate Marketing 22:16: Facebook Videos 26:58: Content Creation37:26: AI Enhanced Marketing Connect: • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

This week, in episode 176, Paul Downs tells Jay Goltz and Jaci Russo about the latest developments in his year-long campaign to stop relying so heavily on Google AdWords. At a specially arranged, two-day marketing event, Paul got to sit down with a series of architects and designers who had already been vetted and who he hopes will become repeat customers. So far, Paul says, the results look promising. Plus, we also discuss: Do you write your website copy to please Google or to please people? Is there any way around skyrocketing property insurance rates? Why has Jay decided he no longer needs a chief financial officer? How big a disadvantage to owners are the new laws forbidding employers from asking job candidates about their salary histories? And would you reject a candidate simply for trying to negotiate a starting salary? I know someone who would.

Entrepreneur Podcast | Life Is Not a Dress Rehearsal | "Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." - Steve Jobs Learn More About How Clay Clark Helped to Grow TipTopK9.com (The TipTopK9.com Success Story Is Listed Below): Read the Original Full Story HERE: https://www.justtulsa.com/business-coach-tulsa-thrivetime/4/ In this next session, I got to sit in while Clay met with a client who specializes in custom vehicle wrapping (like a vinyl wrap that gets put on over the paint on your car, ya know?) This was another name that I was familiar with, so it was pretty cool to meet the man in charge. This meeting was heavily themed around tracking results for some different keywords that the Thrivetime business coaching program was helping this client to rank for. Like the others, this meeting ended up with some performance tweaks to be made to the client's website that will nearly guarantee the client's business to show up higher for the keywords that he wants to show up for in Google. Ryan Wimpey of www.TipTopK9.com Shares What He Learned At Clay Clark's Thrivetime Show Conference Ryan Wimpey of www.TipTopK9.com Shares How Clay Clark Helped Him to Grow His Business During Ryan & Rachel Wimpey of www.TipTopK9.com Share How Clay Clark Helped Them to Change Their Life Embed the following video - Entrepreneur Podcast | Clay Clark Success Story | "We have gone from 1 location to 10 locations in only a year. In Oct of 2016 we grossed $13K for the whole month, right now, it's 2018, the month of Oct, it's the 22nd, we've grossed $50K." - WATCH - https://rumble.com/v3tatty-entrepreneur-podcast-clay-clark-success-story-.html The Tip Top K9 Dog Training Interview & TipTopK9.com Growth Story At the conclusion of the aforementioned meeting, we step out of The Box That Rocks and Clay begins and starts his next meeting. Between the meetings, we get a brief chance to discuss the prior meeting's action points and the “how's” and “why's” of how those apply to growing a business into the best version of itself. At this point, a couple in yellow shirts come in. They're from a company that has gone through a tremendous amount of growth since starting to work with Clay and the crew: Tip Top K9. Clay offered to let me bounce a few questions off of them after the meeting. Once they finished up, Tip Top K9 founder Ryan Wimpey came over to where I was waiting so I recorded a few questions that I asked him. I'm going to transcribe this conversation to text, so I'll keep it fairly abbreviated for the sake of our collective sanities. Tyler (Just Tulsa): So, the first time I had ever heard of Tip Top K9 was back around September in one of the Thrivetime business conferences. How long have you all been working with the Thrivetime business coaching program? Ryan Wimpey of TipTopK9.com Dog Training: We've been working with them for 14 months or so now… Just a little bit over a year. Tyler: And how did you all get hooked up with them? Embed the following video - Entrepreneur Podcast | Clay Clark Success Story | "We have gone from 1 location to 10 locations in only a year. In Oct of 2016 we grossed $13K for the whole month, right now, it's 2018, the month of Oct, it's the 22nd, we've grossed $50K." - WATCH - https://rumble.com/v3tatty-entrepreneur-podcast-clay-clark-success-story-.html Ryan Wimpey of TipTopK9.com Dog Training: I heard about the Thrivetime business coaching program when I heard Clay on a podcast called the Profit First Podcast. I was like, “Aw, this is good!”, then I was like “Wait, this guy is from Tulsa?” Watch Clay Clark's Interviews With Profit First Podcast Founder, Mike Mikalowitz: Embed: Profit First | Mike Michalowicz on How to Go from Busy to Profitable - WATCH - https://rumble.com/vbpr9d-profit-first-mike-michalowicz-on-how-to-go-from-busy-to-profitable.html How to Generate More Leads for Your Business NOW with American Success Story Mike Michalowicz Shares - WATCH - https://rumble.com/vo915h-how-to-generate-more-leads-for-your-business-now-with-american-success-stor.html Business | Profit First | Mike Michalowicz on How to Go from Busy to Profitable - WATCH - https://rumble.com/v2oplhk-business-profit-first-mike-michalowicz-on-how-to-go-from-busy-to-profitable.html Tyler: How has your business changed since you first started working with Clay? Ryan Wimpey of TipTopK9.com Dog Training: It's definitely gotten a lot better. We've got a lot of systems and marketing in place now. I don't even worry about marketing anymore. Tyler: So, does Thrivetime business coaching program handle that or do they just kind of get you all set up and let you all handle it from there? Ryan Wimpey of TipTopK9.com Dog Training: Nope — they handle all of our marketing. Tyler: Really? Ryan Wimpey of TipTopK9.com Dog Training: Yeah. They do our YouTube ads, Facebook ads, re-targeting, and Google AdWords. Embed the Following Video - Entrepreneur Podcast | “What's so great about working with Clay and his team is because they do it all for us! We've been working with Clay for the past 5 months, 2 of which have been our biggest months ever!!!” - Ryan Wimpey (Founder of TipTopK9.com) - WATCH - https://rumble.com/v3tatzj-entrepreneur-podcast-whats-so-great-about-working-with.html Tyler: And you feel like those marketing channels bring in a worthwhile amount of leads or business? Ryan Wimpey of TipTopK9.com Dog Training: Oh yes — last week was actually our biggest week in terms of leads, ever. Tyler: Of those marketing channels that you guys use to get in front of your ideal customers, what does your “Three-Legged Marketing Stool” consist of? (Note: this “three-legged marketing stool refers to an approach that Clay and Dr. Zoellner teach to make sure the high quality leads come in and sustainably keep doing so.) Ryan Wimpey of TipTopK9.com Dog Training: Ours consists of our “Dream 100”, search engine optimization, and AdWords. [At this point, me and Ryan chat for a few minutes about how inexpensive pay-per-click advertising is between Google and social media these days.] Ryan Wimpey of TipTopK9.com Dog Training: YouTube is working wonders for us right now. They made a great video for us. TipTopK9.com Dog Training Franchisee JT Lawson Shares How Implementing Clay Clark's Proven Processes, Best-Practice Systems, Checklists, Scripts and Workflows Have Helped Him to Grow His Organizations: EMBED THE FOLLOWING VIDEO: https://rumble.com/v2foyk4-dog-training-the-jt-lawson-tiptopk9.com-dog-training.html?mref=pk4ld&mrefc=16 Tyler: And when that gets in front of a prospect who has been to your website before (Note: aka re-targeting/re-marketing), you're only showing your ad to people that are likely to be interested in dog training in Tulsa to begin with, right? Ryan Wimpey of TipTopK9.com: Exactly. Tyler: During the last conference that I went to, Clay mentioned that you all were in the beginning phases of franchising out the Tip Top K9 model to some people in Idaho. Can you elaborate on that a little bit, please? Ryan Wimpey of TipTopK9.com: We actually have a location in Owasso that just opened this week and we've got a location in Twin Falls, Idaho. We've got another location opening in Boise, Idaho in about 3 months. TipTopK9 Dog Training Franchisee Brett Denton Shares How Implementing Clay Clark's Turn-Key Business Systems Has Helped Him to Grow & Scale Multiple Successful Businesses.EMBED THE FOLLOWING VIDEO: https://rumble.com/v2ft2hk-dog-training-learn-how-to-achieve-time-freedom-and.html?mref=pk4ld&mrefc=13 Tyler: Wow. That's gotta be insane to see a business that you started — the uniforms, the van, everything — being used by someone in a completely different state. Ryan Wimpey of TipTopK9.com Dog Training: It is! Right now, we have 9 other trainers and 2 admin people, so looking back, it's crazy to think about how at one point I was doing the whole thing by myself out of a van. Embed the following video - Entrepreneur Podcast | Clay Clark Client Success Story | "The linear workflow for us and getting everything out on paper & documented is really important..I definitely just stared at the walls figuring out how to make my facility look like this?” - WATCH - https://rumble.com/v3tauad-entrepreneur-podcast-clay-clark-client-success-story-.html Tyler: That's crazy… Ryan Wimpey of TipTopK9.com Dog Training: I know — Clay really helped us with his systems, because — while we could get to 4 or 5 people — taking us to the point of having ten or more employees, or doubling our size, helped us double our incomes. [At this point, me and Ryan start talking about our mutual adoration for the book The E-Myth Revisited. I won't bore you with the details of that little tangent.] Tyler: How was working with the Thrivetime business coaching program key in bringing you all to the point of where you are now launching multiple franchise operations? TipTopK9 Dog Training Franchise Owner Josh Johnson Shares How Implementing Clay Clark's Proven Systems And Processes Have Allowed Him to Achieve Business SuccessEMBED THE FOLLOWING VIDEO: https://rumble.com/v2f1pvk-business-learn-how-create-both-time-and-financial-freedom-now.html?mref=pk4ld&mrefc=15 Ryan Wimpey of TipTopK9.com Dog Training: If I never had been able to step out of the day-to-day grind, I would've never had time to build the systems that have let us replace ourselves (referring to he and his wife, Rachel). So, she was able to work on the management systems and call center stuff, and I was able to train the trainers and come up with systems for private lessons and everything else. We were really able to pull back on our involvement because we were able to systemize everything. We don't have to worry about our marketing or our website. And when we have a coach who we have to stay accountable to on a weekly basis… it helps tremendously. Tyler: Well, I'll let you all get back to working on your business! Thanks for your time! Ryan Wimpey of TipTopK9.com Dog Training: Thanks! TipTopK9 Dog Training Franchise Owner Charlie Ulrich Shares How Implementing Clay Clark's Proven Turn-Key Business Systems Have Allowed Him to Grow Two Successful Businesses Embed the Following Video: ​https://rumble.com/v2ftsxi-dog-training-charles-ulrich-shares-how-clay-clark-has-helped.html?mref=pk4ld&mrefc=17 Learn More About the TipTopK9.com Growth Story HERE: The TipTopK9.com Success Story (Part 1) - WATCH - https://www.thrivetimeshow.com/business-podcasts/pt-1-tip-top-k9-story/ The TipTopK9.com Success Story (Part 2) - WATCH - https://www.thrivetimeshow.com/business-podcasts/pt-2-tip-top-k9-story/ The TipTopK9.com Success Story (Part 3) - WATCH - https://www.thrivetimeshow.com/business-podcasts/pt-3-tip-top-k9-story/ The Clay Clark Business Growth Experience Personified with the Founders of TipTopK9.com & the Co-Founder of TipTopK9.com Franchising, Clay Clark - https://www.thrivetimeshow.com/business-podcasts/thrive-experience-personified-tip-top-k9-case-study/ Business Podcasts | The TipTopK9.com Before & After Success Story After Working With Clay Clark - WATCH - https://www.thrivetimeshow.com/business-podcasts/business-podcasts-the-tip-top-k9-before-and-after-success-story-after-working-with-clay-clark/ Time Freedom + Financial Freedom = A Dog Lover's Dream + The Tip Top K9 Franchise Story - WATCH - https://www.thrivetimeshow.com/business-podcasts/time-freedom-financial-freedom-a-dog-lovers-dream-the-tip-top-k9-franchise-story/ The Entrepreneur's On Fire Interview With Clay Clark & Ryan Wimpey | The Proven Processes & Systems You Need to Implement to Build a Time & Financial Freedom Business with Clay Clark & Ryan Wimpey - LISTEN - https://www.eofire.com/podcast/clayclarkandryanwimpey/ Learn About the Tremendous Success & Growth of TipTopK9.com Today At: www.TipTopK9.com NOTABLE QUOTABLE - “He becometh poor that dealeth with a slack hand: But the hand of the diligent maketh rich.” Proverbs 10:4 NOTABLE QUOTABLE - “He that walketh with wise men shall be wise: But a companion of fools shall be destroyed.” - Proverbs 13:20 Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: https://www.thrivetimeshow.com/does-it-work/

Travis Zigler is an optometrist turned entrepreneur. He now runs Profitable Pineapple Ads, which specializes in growing nonprofits with a $120k per year Google Ads Grant and growing brands using Amazon. Top 3 Value Bombs 1. Business is all about serving other humans. 2. If you run a business, you could also build a nonprofit on the side that solves the pain point of your business. 3. Maintain a 5 percent click through rate or greater. The more specific that single keyword AdWords campaign that you get, the higher click through rates going to be. Check and start your nonprofit with Travis - Pineapples For Progress Sponsors HubSpot Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales Belay Don't be the bottleneck to your organization's growth! Schedule a free delegation consultation with Belay Text FIRE to 55123 to schedule your delegation consultation today Policygenius Simplifying the process of getting life insurance so you can protect the people you love. Head to Policygenius.com to get your free life insurance quotes and see how much you could save