Podcasts about adwords

CPAs, accounting professionals, and tax practitioners across the country have been BURNED by PPC and Google Ads. Many of them are completely convinced that pay-per-click marketing simply can't or won't drive a return on investment (ROI).     NOW, before you say, “PPC Does Not Work,” I want to encourage you to invest an hour of your time learning about the latest changes in Google Ads and paid search. Discover how PPC can actually be the key to almost unlimited scalability in terms of lead flow for your CPA and tax practice.     Even if you have invested thousands of dollars in PPC in the past and have gotten no return, we can assure you with the right strategy and setup (which we will be showing you on the podcast), you can get a great 3-7x ROI via paid search.   Recognize how the Google Ads engine works. You have to understand how the AdWords auction process works if you intend to succeed with paid search—quality and relevance are the answer Determine the secrets to maximizing quality score to drive lower cost per click and ultimately lower cost per lead Give examples that you can swipe and deploy. We will share our proven winners as it relates to keywords, ad groups, text ads, and landing pages Define KPIs and how to track them. You should not invest a penny into AdWords or any other form of paid search without the proper tracking in place to gauge your cost per lead   Go here for your free online analysis: www.taxproleads.com

After a very long roadtrip, let's explore the lessons we can learn from some of the greatest business models in tech and how or if they apply to the AI era companies. SHOW: 951SHOW TRANSCRIPT: The Cloudcast #951 TranscriptSHOW VIDEO: https://youtube.com/@TheCloudcastNET CLOUD NEWS OF THE WEEK: http://bit.ly/cloudcast-cnotwCHECK OUT OUR NEW PODCAST: "CLOUDCAST BASICS"SHOW SPONSORS:[VASION] Vasion Print eliminates the need for print servers by enabling secure, cloud-based printing from any device, anywhere. Get a custom demo to see the difference for yourself.[DoIT] Visit doit.com (that's d-o-i-t.com) to unlock intent-aware FinOps at scale with DoiT Cloud Intelligence.SHOW NOTES:7 Powers of Competitive DynamicsMicrosoft (Vol 1, Vol 2)Google Meta AWSNVIDIA (Vol 1, Vol 2, Vol 3) LESSONS FROM THE GREATEST BUSINESS MODELSFounder control, nearly immediately profitable, growth strategies, How long Enterprise businesses take to matureIs there an AI business model that's profitable? Is there a business model that isn't Enterprise or Ad-supported?Microsoft - commoditize your compliments, understand market expansions, Google - Customer acquisition, scaling economics, AdWords, AdSenseAWS - Meta - Adapting the offeringsNVIDIA - Vertical integration (HW + SW)FEEDBACK?Email: show at the cloudcast dot netTwitter/X: @cloudcastpodBlueSky: @cloudcastpod.bsky.socialInstagram: @cloudcastpodTikTok: @cloudcastpod

In this episode of the eCom Ops Podcast, the host, Norbert Strappler, introduces Matt Janaway, the CEO of Marketing Labs and an expert in SEO, Adwords, Growth, and E-commerce Marketing. Matt shares his extensive background in e-commerce, starting his first online business at the age of 16 and working in the field for 23 years. Throughout the episode, Matt discusses various aspects of e-commerce, providing valuable insights and advice.

What do you think of this episode? Do you have any topics you'd like me to cover?Featuring Mindfulness expert, Susie AsliHaving kids can seem like a non-stop obstacle course trying to get another living being to do things, whether for their own good or our own sanity.Getting the right balance between love and discipline is incredibly tricky, and for many of us it's a constant haggle.So what do the experts say about it? What works, and what about the teenager who doesn't seem to care?READ MY BLOG:https://www.teenagersuntangled.com/blog/whats-going-on-when-our-boundaries-and-consequences-dont-seem-to-work/TOP TIPS:Focus on Connection and a strong relationship with your teenager. Let teens experience the direct results of their actions. Consequences should be clear, time-limited, and directly related to changing the specific behavior.Involve Teenagers in creating consequences.Separate the Behavior from the Person: You love them unconditionally, but don't like the specific behavior.Don't take away activities that support personal development. Always provide context for rules and consequences.Be Consistent and Fair: Follow through with consequences, but remain flexible and understanding.Notice and acknowledge when they do well to build connection and mutual respect.Seek Support if you're finding it challenging to manage your teenager's behavior.RESOURCES USED:https://www.betterhelp.com/advice/family/effective-vs-counterproductive-methods-of-teen-punishment/?utm_source=AdWords&utm_medium=Search_PPC_m&utm_term=PerformanceMax&utm_content=&network=x&placement=&target=&matchtype=&utm_campaign=16929735023&ad_type=responsive_pmax&adposition=&kwd_id=&gclid=Cj0KCQiAnsqdBhCGARIsAAyjYjQ7VuP6YXy_xN5VEyj-jTeNIwj1LDUhiSEaegaxw4NeK4zBWoI1GVMaArsTEALw_wcBParenting style as a moderator of the effect of temperament on adolescent externalising and internalising behaviour problems: https://www.cambridge.org/core/journals/educational-and-developmental-psychologist/article/abs/parenting-style-as-a-moderator-of-the-effect-of-temperament-on-adolescent-externalising-and-internalising-behaviour-problems/78AC30E10887EC321057BF1E1C8CA349Support the showThank you so much for your support. Please hit the follow button if you like the podcast, and share it with anyone who might benefit. You can review us on Apple podcasts by going to the show page, scrolling down to the bottom where you can click on a star then you can leave your message. I don't have medical training so please seek the advice of a specialist if you're not coping. My email is teenagersuntangled@gmail.com And my website has a blog, searchable episodes, and ways to contact me:www.teenagersuntangled.comInstagram: https://www.instagram.com/teenagersuntangled/Facebook: https://m.facebook.com/teenagersuntangled/You can reach Susie at www.amindful-life.co.uk

Episode SummaryIn this episode of OnBase, host Chris Moody talks with Vincent DeCastro about the intersection of AI and ABM, revealing how advanced tools are improving the scalability of one-to-one and one-to-few account-based strategies. From real-world success stories to actionable insights, Vincent dives deep into the challenges of hyper-personalization and how business teams can leverage AI to streamline efforts while enhancing relationships.Key TakeawaysAI's Role in ABMAI bridges the gap between manual efforts and scalable success, allowing marketers to hyper-personalize their outreach with greater efficiency.Scaling Hyper-PersonalizationAI-powered tools like Humantic AI and Manus help marketers deliver deeply personalized messaging, from emails to team cards.The Foundation of Great ABMVincent emphasizes the importance of relationships over vanity metrics in ABM strategies.AI for TargetingAI tools remove biases in selecting target accounts and deliver data-backed choices for better ABM campaigns.Real-World Success StoryThrough AI-based automation, Vincent's team reduced team card customization efforts from three weeks to two days, enabling global ABM scalability.Quotes“AI isn't just eliminating inefficiencies; it's creating ways for marketers to aspire higher and achieve more.”Best Moments 01:20 Vincent's Journey - Vincent talks about his early days in B2B marketing and his pivot toward ABM nearly nine years ago.07:04 The One-to-One Impact - Vincent shares an inspiring success story about building a CEO relationship that culminated at the Super Bowl.09:52 Scaling ABM with AI - “Without AI, scaling hyper-personalized ABM campaigns globally would take massive resources.”17:46 Hyper-Personalization at Its Best - Vincent reveals how tools like Manus assign tasks to AI agents, creating efficiencies across marketing processes.27:08 - AI's Transformational Role - “AI isn't replacing humans; it's making us better by streamlining the process and letting us focus on strategy.”Tech RecommendationsManus – A dynamic AI tool that automates marketing tasks by delegating them to specific agents, significantly reducing manual effort.Humantic – Great for understanding individual buyer personalities at scale. Provides insights like DISC profiles and how to effectively approach communications.Shout-OutsJason Lewis - Global Business Communications Lead, The Chemours Company — Titanium TechnologiesAbout the GuestVincent DeCastro is the President and Owner/Senior SEO Consultant at The Advanced Business Metrics Agency. With a background in Internet Sales Management at BellSouth/AT&T and Account Executive experience at Thomas Industrial Network, Vincent specializes in SEO, PPC, and web-based content solutions for small and mid-sized companies. Vincent is also knowledgeable in strategy development and training, constantly updating best practices based on algorithm and AdWords updates.Website: abmagency.comConnect with Vincent.

In this episode, Robert Bench – former Fed official, USDC co-creator, and now founder of Radius – joins to unpack the real story behind Project Hamilton and the Fed's digital dollar pivot. He explains why CBDCs became politically radioactive, how stablecoins are replacing the card networks, and why America must act fast or lose the future of money to China. Plus: how Radius plans to disrupt AdWords with scalable payments infrastructure—and more. Enjoy! __ Follow Robert: https://x.com/RkBench Follow Felix: https://x.com/fejau_inc Follow Forward Guidance: https://twitter.com/ForwardGuidance Follow Blockworks: https://twitter.com/Blockworks_ Forward Guidance Telegram: https://t.me/+CAoZQpC-i6BjYTEx Forward Guidance Newsletter: https://blockworks.co/newsletter/forwardguidance — Join us at Permissionless IV June 24th - 26th. Use code FG10 for 10% OFF! https://blockworks.co/event/permissionless-iv __ Ledger, the world leader in digital asset security for consumers and enterprises, proudly sponsors Forward Guidance, where traditional finance meets crypto. As Ledger celebrates a decade of securing 20% of the world's crypto assets, it offers a secure gateway for those entering digital finance. Buy a LEDGER™ device today and protect your assets with top-tier security technology. Buy now on https://Ledger.com. Arkham is a crypto exchange and a blockchain analytics platform. Arkham allows crypto traders and investors to look inside the wallets of the best traders, largest funds and most influential players in crypto, and then act on that information. Sign up to Arkham: https://auth.arkm.com/register?ref=blockworks Eligibility varies by jurisdiction. Users residing in certain jurisdictions will be excluded from onboarding. — Timestamps: (00:00) Introduction (01:59) Circle & Stablecoin Innovations (08:42) Ads (Ledger, Arkham) (10:00) Building CBDCs (20:47) Unpacking the CBDC Pushback (25:36) Where Stablecoins Stand Today (32:05) MMFs & Stablecoin Yields (32:59) Ads (Ledger, Arkham) (34:36) MMFs & Stablecoin Yields (38:33) Innovating Payments & Attention Economy (52:10) Stablecoin Endgame (58:28) Final Thoughts __ Disclaimer: Nothing said on Forward Guidance is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are opinions, not financial advice. Hosts and guests may hold positions in the companies, funds, or projects discussed. #Macro #Investing #Markets #ForwardGuidance

Como monumento a la "reconciliación nacional", el Valle de los Caídos debe ser uno de los mayores fracasos del mundo. Para unos es sede de rituales de nostalgia franquista, donde se conjuran contra las democracias liberales y añoran tiempos más sencillos y autoritarios. Para otros es, fundamentalmente, material para gravilla que se resiste tercamente a cumplir con su función. Un recordatorio de lo peor de la guerra civil española cuyo fin es mantener las heridas abiertas y recordar a todo el mundo que el franquismo, en realidad, nunca se marchó. Picando piedra: Carlos Pérez, Jesús Quiri e Íñigo Molina. Jefe a favor de obra: Antonio Rosenthal. Bibliografía: https://www.agapea.com/libros/H-de-la-Guerra-Civil-espanola-9788488787507-i.htm?utm_source=Adwords&utm_medium=cpc&utm_campaign=ShoppingPRA&gad_source=1&gad_campaignid=17784327060&gclid=Cj0KCQjwjJrCBhCXARIsAI5x66VnYo4IOUFi_mIvfa_SnMFUTQQrEtxwRPoIgSyAxS7bF-Z_ScmUWTkaAku3EALw_wcB https://www.librosuned.com/LU26711/Qui%C3%A9n-quiso-la-guerra-civil--Historia-de-una-conspiraci%C3%B3n.aspx https://www.iberlibro.com/buscar-libro/titulo/las-siete-columnas/autor/fernandez-florez-wenceslao/ https://es.wikipedia.org/wiki/Expediente_Picasso https://es.wikipedia.org/wiki/La_Sanjurjada https://www.elmundo.es/elmundo/2010/02/06/espana/1265485005.html https://www.youtube.com/watch?v=DLYvAccfwY8&t=13s&pp=ygUXdGltZWdob3N0IG11c3NvbGluaSB3dzI%3D https://www.youtube.com/watch?v=zuPV1KmXDbI&t=1677s&pp=ygUXdGltZWdob3N0IG11c3NvbGluaSB3dzI%3D https://www.bbc.com/mundo/noticias-internacional-37445022 https://es.wikipedia.org/wiki/Juan_Vig%C3%B3n https://www.elmundo.es/elmundo/2010/02/06/espana/1265485005.html https://www.lavozdegalicia.es/noticia/espana/2013/11/26/rafael-hernando-familiares-victimas-franquismo-acuerdan-desenterrar-padre-solo-subvenciones/00031385480155716998373.htm https://www.casadellibro.com/libro-el-holocausto-espanol/9788483068526/1837756?srsltid=AfmBOorRj6V4Zi-sKVigvKcShWhy_j2IfSJqkiyVM8Sajwtrb_tOEkF1 https://www.lasexta.com/noticias/internacional/isis-recluta-4000-occidentales-guerra-santa-siria-irak_20140623572997044beb28b947c4a04d.html https://www.elmundo.es/elmundo/2010/02/06/espana/1265485005.html https://elpais.com/diario/2008/03/01/babelia/1204329979_850215.html https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.elciudadano.com/wp-content/uploads/2014/09/Noam-CHOMSKY-Apuntes-sobre-anarquismo.pdf&ved=2ahUKEwiLmt_GluWNAxVXfKQEHZYJJjoQFnoECDsQAQ&usg=AOvVaw31gAI1s6YTCSiaj3eo_2aX https://traficantes.net/libros/vicente-rojo-el-general-que-humill%C3%B3-franco https://www.eldiario.es/politica/supremo-hernando-pp-familiares-subvenciones_1_4826644.html https://www.casadellibro.com/libro-ganar-la-guerra-perder-la-paz/9788491993353/12381571?campaignid=16640038492&gad_source=1&gad_campaignid=16648991660&gclid=Cj0KCQjwjJrCBhCXARIsAI5x66VUQzqLhaavHn89VijFjt2UARO0IdYWfWB1ohGLxwdv7oe0jeCZ76UaAhKKEALw_wcB https://www.casadellibro.com/libro-soberanos-e-intervenidos-4-ed/9788432316364/2032900?campaignid=15902440796&gad_source=1&gad_campaignid=15902472659&gclid=Cj0KCQjwjJrCBhCXARIsAI5x66XjPaSEg9Ig8QhH4EAjrfjB-MOexCcCQAxA47RFnUnDotzbAeyLUhcaAp8iEALw_wcB http://www.ivoox.com/fascismo-contraataca-ampliando-debate-15-4-2016-audios-mp3_rf_11172280_1.html https://www.laopiniondemalaga.es/malaga/2016/07/25/malaga-instala-pipican-mayor-fosa-28348643.html https://m.ok.ru/video/7536371698358 Escucha el episodio completo en la app de iVoox, o descubre todo el catálogo de iVoox Originals

This week, Dr. Jared Bumpers joins me on the podcast to discuss my new book Letters to My Students, Volume 3: On Life and Doctrine. Order a copy here: https://www.lifeway.com/en/product/letters-to-my-students-volume-3-P005828486?mcid=Adwords-sb-PLA-005828486&cmpid=pm:ggl:220725%7Coth%7Cshopping%7Cwomen%7Cwomen%7C17853994734%7Cwomens_pmax:pla:na&gad_source=1&gad_campaignid=21061429571&gbraid=0AAAAADG5DesZ5cFxy4Irz38F3bLiesAu_&gclid=Cj0KCQjwoZbBBhDCARIsAOqMEZW_IaKc-6B8oUyyEDwOSAits0TqUjwbg7CUOXjlDL-3gsxohpcEo8kaAluQEALw_wcB The post On Life and Doctrine appeared first on Preaching and Preachers Institute.

Guest: Daniel BarrettTopics: Digital Marketing, Google Ads vs. SEO, AI's Impact on Marketing, and Strategic Business GrowthEpisode Highlights: ✅ Why ads aren't for everyone—and how to find a marketing strategy that fits your business ✅ The biggest marketing mistakes small business owners make (and how to avoid them) ✅ SEO vs. Paid Ads: Which one actually delivers results in 2024? ✅ How AI is flooding the internet with junk content—and what that means for real businesses ✅ The secret sauce to long-term success in marketing: Consistency, strategy, and trust ✅ Why Google Ads may or may not be a good fit for home builders and high-ticket businessesPowerful Quotes from Daniel Barrett:

AI is flipping the script on search—and most brands aren't ready. In this episode, I sat down with Bloomberg to break down the massive shifts happening in digital marketing, thanks to AI-powered search engines, and how every brand—from Fortune 500s to startups—needs to urgently adapt.We talk about what Apple's shift away from Google search really means, how AI chatbots like ChatGPT and Perplexity are changing consumer behavior, and why lazy marketers who rely too much on AdWords are going to lose.Whether you're a brand operator, a marketing exec, or an entrepreneur trying to stay ahead of the curve—this one's for you.

Ever wondered how the digital marketing landscape is transforming with the rise of AI? Or how video content is reshaping client engagement? In episode 154 of Carlsbad: People, Purpose, and Impact, I sit down with Gwen Beren, the brilliant mind behind Illuminus Marketing. This episode is a treasure trove of insights as Gwen shares her fascinating journey from corporate burnout to entrepreneurial success.Gwen, a Rancho Penasquitos native, takes us through her educational journey at the Savannah College of Art and Design and her early career in web design and SEO. She reveals how her experiences at United Webworks and Internet Matrix paved the way for the creation of Illuminus Marketing in 2013.We dive deep into the evolving world of SEO, exploring how AI tools like Perplexity are revolutionizing user search behaviors. Gwen's passion for video marketing shines through as she discusses its power in building trust and engagement. Plus, she shares an impressive case study where her agency achieved a whopping 927% ROI for a client!Join us as Gwen also highlights the importance of curiosity and creative problem-solving in crafting tailored marketing strategies.Gwen Beren BioGwen Beren is CEO & Founder of Illuminous Marketing, Inc, a digital marketing firm in Carlsbad, CA focused on helping purpose-driven businesses shine online with data-backed and results-driven marketing strategies.  Gwen founded the company in 2012 with a strong focus on SEO which continues to be a core offering of the agency. She is a knowledgeable and engaging speaker and has spoken at Surge 2020, several Hera Hub locations & many other marketing events around Southern California. Gwen holds a certification in AI for Business Applications from MIT and has been Google Analytics and Adwords certified.Connect with GwenWebsiteYouTubeInstagramLinkedIN Did this episode have a special impact on you? Share how it impacted youCarlsbad Podcast Social Links:LinkedInInstagramFacebookXYouTubeSponsor: This show is sponsored and produced by DifMix Productions. To learn more about starting your own podcast, visit www.DifMix.com/podcasting

In this episode, we sit down with Manish Patel, whose career has spanned Google, venture investing, and product innovation. From playing a pivotal role in scaling transformative products like AdWords and Google Maps to shaping Silicon Valley's startup ecosystem, Manish brings invaluable insights from the front lines of technology, entrepreneurship, and venture capital. Listeners will hear about his inspiring journey — from growing up in a family business to navigating the world of big tech and early-stage investing — and get practical advice on building startups, raising Series A rounds, and preparing for the future of business.

In Local News! Darren Shaw is back with us on the Local beat, giving us some key insights into the ongoing local marketing challenges. Great to have him back! In general digital marketing news, Google's been dishing out settlements, and Amazon's itching for TikTok. There's a Google's $100M settlement over AdWords billing practices. Might want to pay attention to that. Seems a bit precedent setting. Darren shares insights on how local SEO is evolving with trends like review recency and the significant role of video content. Meanwhile, Google's mysterious local service ads anomaly didn't go unnoticed. What is with the testing of the green check mark in LSA? That is a huge value; why drop it? Google Business Profile Questions and Answers is gone. RIP. The “question” is, how valuable was it? Clippable coupons are showing up in the wild on GBP, but rarely. If you think negative reviews spook SEO experts, think again—Darren explains why they might be able to help you.  All Things Local in this episode of Local News from the EDGE with Darren Shaw! News from the EDGE: [00:03:27] Google settles $100 Million advertising dispute [00:06:23] Amazon makes surprise bid for TikTok ahead of U.S. ban deadline [00:13:18] EDGE of the Web Title Sponsor: Site Strategics In Local News with Darren Shaw: [00:14:28] Restaurant Local Results get a facelift [00:17:45] Getting a negative review will boost your rankings [00:22:25] Google is working on restoring Local Service Ads advertiser console [00:25:11] Google Local Service Ads Tests Removing Green Screened Checkmark [00:31:44] Google Local Questions & Answers Feature Gone? [00:34:59] EDGE of the Web Sponsor: WAIKAY from InLinks [00:36:44] Google Local Knowledge Panel With Promotion Clipable Coupons [00:43:21] Your Local SEO Workout [00:47:49] Freshness Distance Calculator   Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks New Offering! https://edgeofthewebradio.com/waikay

In this episode of Hotel Moment, Bryson Koehler, CEO of Revinate, sits down with Matthijs Welle, CEO of Mews, to discuss the rapidly evolving landscape of hotel data security. Matthijs shares insights on how cybercriminals are becoming increasingly sophisticated in their tactics, and why education is the hotel industry's strongest defense against data breaches. From phishing attempts to AdWord exploitation, they explore practical strategies for protecting guest data and the importance of building a security-focused culture within hotel operations. This conversation offers valuable guidance for hoteliers looking to strengthen their security practices while maximizing the benefits of their technology stack.

Jiake Liu is the Co-Founder and CEO of Outer, a brand revolutionizing outdoor living by reimagining furniture and transforming backyards into immersive, functional spaces. With a mission to make life outside effortless and enjoyable, Outer combines eco-friendly materials, durable design, and an innovative showroom model—crowdsourcing real customers' backyards to create a unique, community-driven shopping experience.Before launching Outer in 2018, Jiake built his career in tech and software engineering at Riot Games, where he honed his expertise in problem-solving and user experience. Now, as an angel investor and founder, he's leveraging technology, sustainability, and consumer-first innovation to redefine how people connect with their outdoor spaces.In 2025, Jiake is taking Outer beyond furniture with Outer Spaces—a proprietary solution designed to convert vacant backyards into fully functional outdoor living spaces, from wellness retreats and dining areas to personal gyms.Under his leadership, Outer is reshaping the way we think about outdoor living—proving that sustainability, design, and convenience can coexist seamlessly in Ecommerce.In This Conversation We Discuss:[01:06] Intro[01:48] Introducing a new way to sell products[03:40] Finding the right investors for growth[05:10] Pitching a better product to investors[07:38] Building a brand through viral marketing[08:35] Building brand trust through storytelling[09:43] Validating ideas with ad mockups[10:13] Talking to customers before launching[11:14] Staying connected with customers post-purchase[11:57] Inventing solutions before customers ask for them[14:06] Episode Sponsors: StoreTester and Intelligems[17:19] Building trust with real product experiences[19:58] Turning media buzz into big opportunities[22:22] Mastering numbers before raising capital[23:27] Building outdoor spaces in one dayResources:Subscribe to Honest Ecommerce on YoutubeThe Perfect Outdoor Sofa is Now Within Reach liveouter.com/Follow Jiake Liu linkedin.com/in/jiakeliuBook a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

AI isn't just the future - it's transforming the travel industry right now! In this episode, AI-powered business solutions expert Kha Ly reveals how travel advisors can leverage artificial intelligence to streamline workflows, personalize client experiences, and scale their businesses like never before. From crafting compelling content and conducting in-depth research to automating tedious tasks, AI is the ultimate business partner! Kha busts common AI myths and explains how it enhances creativity rather than replacing it. He also dives into how AI strengthens client relationships with hyper-personalized communication and high-value engagement. If you're a travel advisor wondering how to stay ahead of the curve, this conversation is packed with mind-blowing insights you won't want to miss! About Kha Ly: Kha Ly is a visionary Marketing Technologist who has spent 25 years at the forefront of digital innovation. From crafting Google's early ground-breaking AdWords campaigns to shaping Meta's advertising platform, Kha has been a driving force in digital marketing's evolution. Kha's role is set to revolutionize how travel advisors approach marketing. His expertise will empower you to navigate the ever-evolving landscape, harnessing the power of digital and AI technologies to enhance your reach and effectiveness. Join Kha to unlock the power of AI and position yourself at the cutting edge of travel marketing. Prepare to revolutionize your approach and drive growth in the digital age. facebook.com/itsallaboutkha Today we will cover: (01:50) Kha's business journey and commitment to helping travel advisors (05:55) How AI allows advisors to scale their business (08:55) Chatbots and AI tools; ChatGPT, Claude (16:10) Using AI for effective client communication (17:15) AI-driven research assistants; deep research into competitor practices, fee structure strategies, and business model optimizations (27:20) AI agents and disprofilers (34:40) Curating personalized itineraries and touchpoints; Gamma.app (41:00) Voice cloning and audio innovations; 11Labs (46:30) Notebook LM; AI-hosted discussions about client-specific travel plans VISIT THE TEMPLATE SHOP Create an enjoyable booking experience for every one of your travel clients. EXPLORE THE PROGRAMS Self-paced style courses for the modern travel advisor. _____ JOIN OUR NICHE COMMUNITY: tiquehq.com/niche FOLLOW ALONG ON INSTAGRAM: instagram.com/tiquehq CHECK OUT OUR SERVICES & PROGRAMS: tiquehq.com

Meet Rachael (00:23): Rachael shares a bit about herself, her love for outdoor activities, and her unhealthy number of houseplants.How She Found PPC (02:27): Rachael details how she fell into paid search while interning during college and unexpectedly became responsible for an entire company's PPC efforts at just 19 years old.Why PPC? (06:34): Discussing why she stuck with PPC, Rachael explains the value of having a specialized skill set in marketing, the blend of creativity and data-driven strategy, and how she enjoys working in the field.The Importance of Specialization (07:50): Chris and Rachael discuss the advantage of developing hard skills over being a generalist in marketing.Past PPC Experience (11:57): Rachael shares her experience working with B2B clients, including industrial manufacturing companies, and her time managing Amazon advertising campaigns.Rachael's Wildest Job Story (14:15): Before PPC, Rachael worked at a Christmas-themed petting zoo and amusement park—where she did everything from cleaning barns to getting bitten by a woodchuck.Life at Granular (20:30): Rachael talks about what she enjoys most about working at Granular, including the diverse client portfolio, collaborative culture, and strong team dynamic.Her Approach to PPC (22:38): Rachael shares her PPC philosophy: setting up accounts in a structured and organized way from the start, taking ownership of client relationships, and maintaining a high standard of work.The Future of PPC (26:42): A discussion about automation, AI, and the evolving challenges of paid media, including concerns about losing control over key account functions.Final Words of Wisdom (28:58): Rachael's advice: never be afraid to ask questions and continue learning—don't let the fear of feeling “dumb” stop you from growing.

David Gerard is one of Silicon Valley's most sought-after magicians and mentalists, performing over 90 shows annually for Fortune 500 companies and tech industry leaders. Before pursuing magic full-time, David spent 12 years in tech, starting at Google where he worked on flagship products including YouTube, AdWords, and Google Play, before leading growth and marketing initiatives at Discord and Aalto. Now, David combines his expertise in product growth with his mastery of psychological principles from magic, consulting with series A and B startups while maintaining a rigorous performance schedule that includes over 60 shows at Hollywood's prestigious Magic Castle. His unique background bridging tech and magic makes him a distinctive voice on user psychology, attention, and engagement.In our conversation, we unpack: A magician's secret for creating engaging experiences How magic shows achieve retention (and what products can learn from it) The misdirection technique that can transform user experiences What magicians know about building trust that most companies miss The surprising way performers make experiences feel personalized at scaleFrom Google to the stage, David Gerard has mastered both tech product growth and performance magic. In this episode, he reveals the psychological principles behind great magic shows and how product teams can apply them to create experiences users can't look away from. A must-listen for growth, product and design leaders looking to add a touch of magic to their user experience.Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs⁠here⁠.

Sridhar Ramaswamy is the CEO @ Snowflake, the $60BN public company with $3.5BN in revenue growing 30% per year. Sridhar joined Snowflake following his company, Neeva, being acquired by them for $150M. Prior to founding Neeva, Ramaswamy spent 15 years at Google  where he had an integral part in the growth of AdWords and Google's advertising business from $1.5 billion to over $100 billion.  In Today's Episode We Discuss: 1. OpenAI vs Deepseek vs Anthropic: Why will OpenAI beat Deepseek? What does no one see with Deepseek that they should see? Why has OpenAI beaten Anthropic? What elements turn a model from a commodity into a sustaining product suite? Will model providers become application providers? Will OpenAI be the biggest killer of startups in the next 10 years? 2. Snowflake vs Nvidia & Databricks: To what extent is Sridhar concerned NVIDIA will move into the data layer and compete with Snowflake? How does Sridhar view the competition from Databricks? What have they done better than them? What have they done worse than them and lost on? Does being private hurt or help Databricks in their fight against Snowflake?  If Sridhar could, would he take Snowflake private today?   3. Leadership, Parenting, Money: Do richer leaders make better leaders? How does being rich change the mindset of a leader? What are Sridhar's biggest lessons when it comes to parenting?  What about the way that Sridhar was brought up, did he do deliberately differently with his kids?  

But can you respond to them quickly and effectively enough? Steve Sipress, entrepreneur, AI, tips, ideas, help, small, business, tactics, success, profits, growth, results, consultant, artificial, intelligence, menial, repetitive, tasks, automate, automation, workflows, advertising, marketing, sales, leads, generation, gen, Google, Adwords, ads, phone,

Introduction (00:01): Host Chris Cesar welcomes listeners and introduces guest Kelsea Smart, a Paid Media Manager at Granular.Meet Kelsea (00:23): Kelsea shares her background as a native Floridian, her love for boating, snorkeling, and cats, and a surprising personal story about surviving a sinking boat in the Florida Keys.Journey to Paid Media (11:57): Kelsea explains her path from working in a full-service advertising agency to focusing solely on PPC at Granular. She shares her passion for digital media and the desire to deepen her expertise in paid media.Paid Media Then vs. Now (17:32): A discussion about how AI and machine learning have reshaped the industry since Kelsea began her career, alongside the rise of immersive ad formats and short-form video content.Why She Loves Paid Media (22:09): Kelsea emphasizes the satisfaction of driving measurable results for clients and the impact of her work on business growth.Granular's Culture (23:13): Kelsea reflects on the collaborative and innovative environment at Granular, highlighting the team's focus on learning, independence, and pushing boundaries in digital marketing.The Future of Paid Media (25:38): Chris and Kelsea dive into the potential of AI in advertising, the rise of immersive ad formats, and the challenges small businesses face in an increasingly competitive digital landscape.Final Words of Wisdom (28:10): Kelsea advises listeners to trust their instincts, drawing from her personal experiences and professional journey.Wrap-Up (29:14): Chris thanks Kelsea for braving the cold Wisconsin weather and wraps up the episode with a call to subscribe for more PPC tips and insights.

Introduction (00:01): Host Chris Cesar introduces the podcast, welcoming listeners to this episode featuring Sarah Christiaansen.Meet Sarah (00:23): Chris introduces Sarah, who shares a little about her life in Los Angeles, her love for hiking and her cats, and how she found her way to Granular.From Design to Paid Media (02:21): Sarah discusses her early days in digital marketing, starting with freelance design work and eventually moving into paid media as she grew curious about how ads work.PPC in Motion (05:08): Sarah shares insights on the shifting PPC landscape, including major changes she's noticed, such as clients' decreased interest in advertising on Twitter (now X).Why She Loves Paid Media (07:50): For Sarah, a successful campaign that converts feels incredibly satisfying. She talks about the unique rewards of managing targeted campaigns that hit the mark.Design Meets Data (09:15): Sarah explains how her background in design still comes into play, whether she's adjusting ad visuals or helping make reports more engaging.Granular's Team Culture (11:16): Sarah reflects on her experience working at Granular, highlighting the team's supportive environment and the camaraderie among colleagues.Managing Clients with Clarity (18:17): Sarah explains her “client-by-client” approach, balancing open communication with expertise to keep clients informed and campaigns successful.AI in Paid Media: Opportunities and Caution (23:19): Sarah discusses her mixed feelings about AI in digital advertising. While helpful in creating copy, AI can sometimes limit advertisers' control over targeting.The Future of PPC (27:58): Chris and Sarah dive into the potential future of PPC, considering everything from automation to Google's evolving role in the field.Final Words of Wisdom (30:22): Sarah's advice? Always double-check your settings, be kind to animals, and get a good night's sleep.

Reporting is not a dirty word, how to report, what to report on, what do numbers even mean.One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story."Well let me tell you, it is the same with your marketing...I'm taking you on a journey of my career today and how reported helped me fight for bigger marketing budgets + also call out the sales team when they needed to be...It allowed me to know when the leads I was pulling in for organisations were quality, or if our AdWords were attracting the wrong clients. Data and reporting has allowed me to always make calculated decisions as to where to spend big marketing budgets, and regardless of your business size, you should have a marketing budget, and you should be using data to drive decisions around it.Sharing insights from her career, I am going to teach you that marketing is not just about acquiring new clients but also retaining existing ones. I'm discussing the concept of lifetime customer value and the necessity of having a customer relationship management (CRM) system to track client interactions. Don't discredit the importance of asking customers how they found the business to better understand the effectiveness of marketing channels. And yes there is significance of engagement metrics in social media and email marketing, while social media can build brand awareness, the key is converting social media interactions to email list growth. I'm tackling topics like Google AdWords, optimising marketing strategies for different demographics, and ensuring quality leads. As always I cannot highlight enough the need for customised reporting based on your unique business needs.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.Tim's Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim's career, with fewer platforms and simpler strategies, compared to today's automation and expanded platforms like TikTok and Amazon.Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.Words of Wisdom (41:11): Tim's closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.

The full question was:When balancing where to spend your marketing $$ which do you recommend to outsource, what do you recommend to keep in-house?So lets talk about this balance of what to outsource and what you can keep on your own plate, or build talent up internally.I believe in outsourcing highly technical tasks like AdWords, SEO, and website creation to specialists while leveraging internal resources for content creation when feasible. I'm a huge believer in finding talent in your team - train your internal staff interested in marketing, like receptionists, or customer-facing positions for cost-effective skill development. I cannot stress however the importance of having a solid marketing strategy before making any of these decisions...Remember, as you scale and outsource specific marketing functions you SHOULD be ready to level-up your reporting game so that you have a true and accurate understanding of ROI in your business.DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/Instagram @bec_chappellLinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team.How to work with me:1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders3. Book me as a speaker or advisor for your organisation4. Get me on your podcastThis podcast has been produced and edited by Snappystreet Creative

In this episode of the eCom Ops Podcast, the host, Norbert Strappler, introduces Matt Janaway, the CEO of Marketing Labs and an expert in SEO, Adwords, Growth, and E-commerce Marketing. Matt shares his extensive background in e-commerce, starting his first online business at the age of 16 and working in the field for 23 years. Throughout the episode, Matt discusses various aspects of e-commerce, providing valuable insights and advice.

Amelia Trumble is the CEO and one of the three Founders of Retold Recycling. Amelia is an Australian native who moved to New York 15 years ago to work as an ecommerce professional. While at Estee Lauder running ecommerce for MAC Cosmetics, she met her 2 Retold co-founders, Alan Yeoh and Noelle Sadler. Together the 3 ideated on starting a business that would do good things for the world and get them out of the corporate grind - after an “a-ha moment” decluttering her closets, the idea for Retold was born. A convenient and mail-based textile recycling service that diverts unwanted items away from landfills and recycles them sustainably! In addition to being the CEO of Retold, Amelia also consults on the side for businesses seeking ecommerce strategy - predominantly in the beauty, fashion and obviously, sustainability space. Amelia now resides in LA with her 5 year old daughter, Alta!In This Conversation We Discuss:[00:45] Intro[02:04] Working your way up to Ecomm roles[04:05] Building a business from a personal need[04:56] Vetting a business idea through extensive research[06:34] Adapting processes to align with sustainable vision[07:28] Finding the right partners through persistence[09:34] Adapting returns labels for sustainable shipping[11:11] Ensuring cost-effective, trackable returns process[12:22] Integrating subscriptions with rewards and emails[13:07] Episode sponsors[16:21] Testing go-to-market strategies for audience growth[16:59] Exploring new traffic strategies beyond meta ads[18:01] From DTC to retail with strong customer support[18:43] Expanding into eco groceries and boutique retailers[19:44] Expanding retail vision after Shark Tank success[21:24] The real Shark Tank experience[22:15] Showcasing sustainability in holiday gift guides[23:04] Leveraging key eco moments for business growth[24:17] Creating toolkits for successful partner outreach[25:00] The real value of customer connection in Ecomm[25:50] Creating solutions from customer-driven insights[26:44] Enhancing user experience with new site updates[27:24] Declutter effortlessly and sustainablyResources:Subscribe to Honest Ecommerce on YoutubeClothing recycling service to keep your clothes out of landfill retoldrecycling.com/Follow Amelie Trumble linkedin.com/in/ameliatrumble/Book a demo today at intelligems.io/Done-for-you conversion rate optimization service storetester.com/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode of the Torsion Talk Podcast, Ryan Lucia shares exciting updates and valuable insights for garage door business owners, focusing on leadership, marketing, and operations. He also introduces a special guest, Jesse Yeomans from Star City Garage Doors, who shares his journey from being a garage door installer to managing operations for a growing company. This episode is packed with practical tips to improve your business, boost customer service, and navigate the challenges of running a garage door company in today's market. Introduction & Updates Ryan opens with key updates, including the return of the Virtual Door Dealer Conference on December 13, and a reminder about the upcoming Garage Door Summit in March. He also dives into the changing landscape of digital marketing, with a focus on AdWords and its recent shift to pay-per-call models. Virtual Door Dealer Conference Details Ryan provides more information about the Virtual Door Dealer Conference, explaining how it's designed to help garage door dealers grow their businesses. He highlights the importance of being actively engaged in the conference and promises valuable takeaways for all attendees. Garage Door Summit 2024 Ryan gives an update on the Garage Door Summit, taking place in March 2024. He mentions Willie Robertson as a keynote speaker and encourages listeners to grab the few remaining tickets, emphasizing the networking opportunities and high-quality content. Marketing Insights – The Power of AdWords Ryan talks about the current state of digital marketing and shares his recent success with Google AdWords' pay-per-call feature. He encourages business owners to reconsider their marketing strategies and embrace new tools to generate better leads. Interview with Jesse Yeomans – Star City Garage Doors Jesse joins the show to share his journey in the garage door industry, from being an installer to taking on the role of operations manager. He talks about the importance of balancing customer service with efficient operations and how his team works to deliver quality results. Jesse's Leadership and Operational Challenges Jesse dives deeper into how he develops his leadership skills, his experiences working with family, and the importance of preparing his team for when he steps away, especially with a new baby on the way. Running a Garage Door Business in a Rural Market Jesse discusses the unique challenges of running a garage door company in a rural area, balancing high-end and budget-friendly services, and how his team focuses on delivering quality installations with minimal callbacks. The Changing Garage Door Industry Jesse and Ryan reflect on how the garage door industry has evolved, particularly with the rise of public information and resources like Facebook groups, certifications, and industry events. Jesse emphasizes how these tools have helped him grow his business. Star City's Future and Goals Jesse shares Star City Garage Doors' growth plans for the coming years, including expanding their team, improving service efficiency, and maintaining high customer satisfaction. Closing Thoughts and Takeaways Ryan wraps up the episode by encouraging listeners to invest in themselves and their businesses through continuous learning and training. Jesse leaves a final note of appreciation for his team and their hard work. This episode offers practical insights for anyone looking to grow their garage door business, from improving leadership to refining marketing strategies. Tune in for actionable tips and inspiration! You can check out Star City Garage Doors website by visiting https://starcitygaragedoors.com/ Find Ryan at: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://garagedooru.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://aaronoverheaddoors.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://markinuity.com/⁠ Check out our sponsors! Sommer USA - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://sommer-usa.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Surewinder - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://surewinder.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stealth Hardware - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://quietmydoor.com/⁠

I am thrilled to have Manish Patel, a GP at Nava Ventures who has led teams that have designed, developed, and scaled products with global impact from enterprise advertising systems like AdWords to consumer experiences like Google Maps.In this episode, Manish Patel, General Partner at Nava Ventures discusses the importance of market conditions for startups, early-stage companies' challenges, and the critical role of founder-market fit in venture capital. Manish also reflects on the evolving landscape of AI, venture capital, the lessons learned from his investment experiences, and much more!Subscribe on SpotifySubscribe on YouTubeSubscribe on iTunesLearn* How does Manish approach market sizing?* Is Manish willing to take market timing risk?* How does Manish prioritise between founder vs market?* How does Manish approach mentorship and supporting other entrepreneurs in the network?* What is your favourite business book? – Creative confidence* What is your favourite online tool? –Google Maps* If you could go back to when you started working, what is the one thing you would have focused on? – Raise a bigger fundTimestamps[00:04:10] - Stanford's entrepreneurial culture and its impact on Manish.[00:06:15] - Manish's experience at Google, working on Google Maps and Adwords.[00:10:30] - The role of market conditions in the success of startups.[00:12:45] - Discussion on the impact of AI and platforms like ChatGPT on search engines.[00:15:20] - Challenges faced by early-stage startups in today's market.[00:17:50] - Importance of being aware of market conditions as a founder.[00:19:10] - The Series A crunch and its impact on startups.[00:21:30] - Insights on raising Series A and the importance of showing results.[00:23:00] - How venture capitalists provide mentorship to founders.[00:25:00] - The significance of market sizing in venture capital decisions.[00:27:20] - Discussion on how the best companies expand their markets.[00:29:10] - Market timing risks and lessons on timing in startups.[00:31:15] - Manish's preference between new and experienced founders.[00:33:00] - The role of venture capitalists in the success of founders.[00:35:10] - Importance of board management in startups.[00:37:30] - Areas where VCs and founders are often not aligned.[00:42:15] - Discussion on founder-market fit and its importance in investments.[00:44:30] - Reflections on missed investment opportunities in venture capital.Manish's Links LDN– https://www.linkedin.com/in/manishpatelli/Website – nava.vcMy Links  Podcast: https://lifeselfmastery.com/itunes YouTube:  youtube.com/lifeselfmastery Twitter: https://twitter.com/rohitmal 5-day email course: www.enterprisesalesexpertise.com Newsletter:  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit partnergrow.substack.com

If you've tried paid ads, you know they're a lot harder to pull off profitably than some people would have you believe.  And it hurts to lose money and feel incompetent, especially when you thought the campaign would be the turning point for your investing business. It's easy to say “I don't get paid traffic” and walk away. In this episode, you'll find out the 4 ways you can use to get more clicks from online marketing and how to get those clicks profitably. Show highlights include: Why clicks or views aren't important—and the one metric that determines your success in online marketing. (3:00) How to write an ad people want to click on (incl. the one headline that usually gets a lot of clicks). (5:25) When to add more keywords to an AdWords campaign. (15:00) How to find out the most profitable area to target so your marketing profitable. (19:50) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

Conversion Copywriting to 3X Adwords Results with Mary Blackiston>> Get the newest LFG episodes delivered to your inbox when you Sign Up for our Newsletter.>> Get the new book beyondintakebook.comResource Links:Fast track your marketing efforts while avoiding common marketing mistakes in our new trainingEstate planning attorney? Stop guessing how to get results from online ads and grow your firm with our client-generating Seminar 3.0 Hosted on Acast. See acast.com/privacy for more information.

Google has been found to have an "illegal monopoly" by the Department of Justice, and now there's talk that the US government might break them up into smaller companies like Ma Bell back in the day. This could include them being forced to sell off Android, AdWords, Chrome and more. How about YouTube? ➡️ Tip Jar and Fan Support: http://ClownfishSupport.com ➡️ Official Merch Store: http://ShopClownfish.com ➡️ Official Website: http://ClownfishTV.com ➡️ Audio Edition: https://open.spotify.com/show/6qJc5C6OkQkaZnGCeuVOD1 The government may consider breaking up Google due to concerns over its monopoly in the online search market and potential impact on competition and other successful businesses. 00:00 The government may try to break up Google due to its monopoly on search, but the implications of this for other successful companies are concerning. 01:15 Google may be broken up by the government for stifling competition and Congress needs to address the impact on internet and websites, as Google's search algorithm change has decreased traffic and revenue for external websites. 02:41 The government may break up Google due to concerns over its monopoly in the online search market and potential lawsuits for using snippets of other people's work. 04:06 Government could break up Google like they did with Bell Telephone due to competition and high prices for long distance calls. 05:08 The government may break up Google by forcing it to divest its Android operating system and Chrome web browser, and seeking restrictions on its use of exclusivity agreements to prevent unfair advantage. 07:14 Government may break up Google due to monopoly and questionable deals with service providers and Apple, potentially leading to government intervention in successful businesses. 09:44 The government may not break up Google despite concerns over their monopolistic practices and potential intervention. 11:54 Google may face government breakup, stay tuned for more updates on pop culture news. About Us: Clownfish TV is an independent, opinionated news and commentary channel that covers Entertainment and Tech from a consumer's point of view. We talk about Gaming, Comics, Anime, TV, Movies, Animation and more. Hosted by Kneon and Geeky Sparkles. Disclaimer: This series is produced by Clownfish Studios and WebReef Media, and is part of ClownfishTV.com. Opinions expressed by our contributors do not necessarily reflect the views of our guests, affiliates, sponsors, or advertisers. ClownfishTV.com is an unofficial news source and has no connection to any company that we may cover. This channel and website and the content made available through this site are for educational, entertainment and informational purposes only. These so-called “fair uses” are permitted even if the use of the work would otherwise be infringing. #Tech #Google #YouTube #News #Commentary #Reaction #Podcast #Comedy #Entertainment #Hollywood #PopCulture #Tech

This Day in Legal History: Social Security Act SignedOn August 14, 1935, President Franklin D. Roosevelt signed the Social Security Act into law, a landmark piece of legislation that reshaped the American social welfare system. The Act established several critical programs, including unemployment insurance, pension plans for the elderly, and "Aid to Dependent Children," which later became known as Aid to Families with Dependent Children (AFDC). Born out of the economic devastation of the Great Depression, the Social Security Act was a cornerstone of Roosevelt's New Deal, aimed at providing financial security for vulnerable populations. The signing of this Act marked the beginning of a federal commitment to ensuring a safety net for the elderly, the unemployed, and families in need. The Social Security program has since evolved into one of the most enduring and significant aspects of American public policy, continuing to play a vital role in the lives of millions.Mars Inc. has agreed to purchase Kellanova, the brand behind Pringles, Eggos and Cheez-its, for nearly $36 billion, marking the largest packaged-food industry deal in almost a decade. The acquisition price includes $83.50 per share in cash, representing a 33% premium over Kellanova's closing price before the deal talks were reported. This move comes as the food industry faces declining volumes and slowing growth, prompting companies to seek consolidation and innovation. Kellanova, which spun off its cereal business last year, has shown strong earnings and raised its full-year guidance due to successful new products and marketing efforts. The deal, expected to close in the first half of next year, will allow Mars to diversify its portfolio beyond chocolate, especially as cocoa prices have surged. The transaction will be financed through Mars' cash reserves and a $29 billion bridge loan. Antitrust concerns are expected to be minimal, given the limited overlap between the companies' products. If the deal falls through due to regulatory issues, Mars would owe Kellanova a $1.25 billion termination fee.Mars Buys Snack Maker Kellanova in $36 Billion DealA New York judge, Justice Juan Merchan, has denied Donald Trump's request for the third time to recuse himself from the case in which Trump was convicted of falsifying business records related to hush money paid to Stormy Daniels. Trump's lawyers argued that Merchan had a conflict of interest due to his daughter's work for a political consultancy linked to Democratic campaigns. However, Merchan dismissed these claims, stating they were repetitive and lacked evidence. Trump was found guilty on 34 felony counts in May, with sentencing scheduled for September 18. The Manhattan District Attorney's Office labeled Trump's recusal attempts as frivolous.Trump loses third bid for judge to step aside in hush money case | ReutersThe U.S. Department of Justice (DOJ) is contemplating breaking up Google following a court ruling that found the company monopolized the online search market. This would be the most significant antitrust action since the unsuccessful attempt to break up Microsoft two decades ago. Among the possible remedies, the DOJ is considering divesting units like the Android operating system and the Chrome web browser, or even forcing Google to sell its AdWords platform. Another option involves requiring Google to share data with competitors like Microsoft's Bing or DuckDuckGo, to level the playing field. The DOJ's deliberations follow Judge Amit Mehta's recent ruling against Google, which found that the company used illegal agreements to secure its dominance in search and search ads. The DOJ may also push for a ban on exclusive contracts that stifle competition, which were central to the case. If pursued, the breakup would be the largest since AT&T's dismantling in the 1980s. However, Google plans to appeal the ruling, and any DOJ proposal would need court approval.DOJ Mulls Google Breakup Push After Landmark Antitrust Win (1)The National Labor Relations Board (NLRB) has argued that the recent U.S. Supreme Court ruling in Jarkesy v. U.S. Securities and Exchange Commission does not affect its ability to address illegal labor practices. The Supreme Court ruling found that the SEC's in-house enforcement practices violated the constitutional right to a jury trial, raising questions about the powers of other agencies. However, the NLRB maintains that its role in remedying worker harm is distinct from the punitive measures by the SEC, as it focuses on compensating workers rather than imposing penalties. Macy's, which is appealing an NLRB decision related to an illegal lockout, contends that the Supreme Court's ruling applies broadly, including to claims involving illegal firings, which the company argues are similar to common law wrongful termination cases. The NLRB cited a 2022 decision in Thryv Inc., which expanded its power to order compensation for direct or foreseeable financial harms. While the 5th Circuit Court invalidated the Thryv ruling on its merits, it did not address broader issues of remedies. The 9th Circuit is now considering the impact of the Jarkesy decision on the NLRB's authority.NLRB, Macy's duel over US Supreme Court ruling's impact on agency powers | ReutersYesterday, in a piece I wrote for Forbes, I explored the economic impact of tax breaks for data centers, arguing that while these facilities are essential to the modern digital economy, they don't generate long-term job growth as some proponents suggest. Instead, data centers resemble traditional infrastructure projects, offering utility rather than sustained employment. For example, in Washington State, tax incentives meant to create jobs in rural areas have primarily benefited large corporations like Microsoft, with minimal job creation for local communities.These data centers also place significant demands on local resources, such as electricity and water, especially in areas where these resources are scarce. Given their limited role in job creation, I suggest that public subsidies should focus on the construction and development of these centers and related internet infrastructure, rather than on ongoing operational support. By investing in infrastructure that enhances connectivity and sustainability, states can ensure public funds are used responsibly and generate broader social benefits.Tax Breaks For Data Centers Bring Few Jobs This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.minimumcomp.com/subscribe

Tune into this insightful episode of the Life and Listings Podcast, where we sit down with real estate veteran Preston Guyton. He shares his innovative strategies for lead generation and business growth. Discover how he built and sold multiple companies, created impactful platforms like Easy Home Search and Digital Maverick, and why simplicity and consistency are key to success. Learn valuable tips on improving lead conversion, building strong teams, and maintaining passion in your business. Don't miss out – listen now!   “I think a lot of people try to build a schedule based on somebody else's schedule. Build a schedule based on your own schedule, whatever that schedule is. Just stick to it. That's all you need, just do those things. When you look into your CRM, don't have 50 stages, keep it simple. The more simple you could keep it, the more chance you'll have success. And when you get into complexity, no agents are going to follow it. And if you're an agent and you build complexity in your own schedule, in your own CRM, you're not going to follow it either”- Preston Guyon   In this episode, we'll tackle:   Building Multiple Businesses: Preston has successfully built and sold multiple companies, including real estate, construction, and mortgage businesses.   Lead Generation Focus: His primary focus has always been on lead generation, using it to build and scale businesses.   Digital Maverick and DCM Program: Preston runs Digital Maverick, which helps teams generate leads through AdWords campaigns, and the DCM program, which manages databases to improve lead conversion.   Easy Home Search: This platform helps generate leads and is expanding across the U.S., aiming to cover 220 MLSs by the end of the year.   Exclusivity Strategy: Offering county exclusivity to partners helps improve systems, processes, and recruiting.   Simplicity and Consistency: Emphasizes the importance of simple, consistent systems and schedules for success.   Importance of a Strong Team: Building a strong team by finding the right people and selling them on the vision is crucial.   Real Estate Community Support: Preston is passionate about giving back to the real estate community and maintaining sustainable business practices. About Preston Guyton:   Preston is a proud husband and father who leverages his 20 years of experience in the real estate industry to excel in his personal and professional life. Founder of CRG Companies, Inc. a real estate, construction, and home design company that he sold out of in 2020. co-founder of Palms Realty. Palms Realty currently has over 100 agents and 1,600 closed transactions since opening in October 2021. Additionally, he is the co-founder of Digital Maverick, Reside Platform, and founder of ezHomeSearch.com. In the past three years, Preston has played a pivotal role in generating over 300,000 opportunities for teams and companies across North America. He is passionate about lead generation, most of all he focused on providing teams and companies a better way to control their future business growth.   Connect with Preston:   Website: www.ezhomesearch.com; digitalmaverick.com; resideplatform.com Facebook: Facebook.com/prestonguyton  Instagram: instagram.com/prestonguyton Connect with Jennifer Staats:   Website: staatssolutions.com Staats Solution Instagram: https://www.instagram.com/staatssolutions/ Jennifer Staats Instagram: https://www.instagram.com/jennifertherealtor LinkedIn: https://www.linkedin.com/company/staatssolutions/

Most investors use patchwork marketing tactics they learned from different sources. Whether it's direct mail, bandit signs, SEO, AdWords or postcards–you've probably heard it all a thousand times.  You can see success with all these tactics, but most investors don't know why they do them. If you do know, you can beat even established competitors. The truth is: All the marketing you do compounds when you start building a brand.  In this episode, Penney Dollar stops by to show you how to build your own brand that attracts motivated sellers and never lets you run out of leads.  Ready to become the go-to investor in your area? Listen now! Show highlights include: Why marketing for real estate is different than marketing anywhere else—and the new channels your competitors might not be aware of. (7:21) The fundamental shift happening in REI marketing right now. If you miss this, your competition will—and leave you behind. (9:11) Why cool new marketing tactics fail you—and the 30-second activity that “revives” leads who never even replied to you. (17:40) How a mission can transform your drive and desire for your business—listen how passionate Penney is about the purpose behind her work. (21:51) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy Find out more about Penney at: https://www.snappyhomebuyer.com/

Udayan Bose is the Founder & CEO of NetElixir, has been driving success for retail businesses online for nearly 20 years. With a focus on the digital retail space, NetElixir uses proprietary technology, strategic growth models, and expert campaign management services to deliver exceptional results for their 600+ retail clients worldwide. Udayan's determination has earned NetElixir partnerships with industry leaders like UPS, Google, and Bing. Udayan is also a regular lecturer at top universities and has been featured in prestigious online journals such as The New York Times, Forbes, AdWeek, and more.In This Conversation We Discuss: [00:44] Intro[02:01] Recounting early success with first innovation[02:33] The power of the internet through experimentation[03:25] Helping retail Ecommerce brands grow predictably[04:58] Making search work with mathematical precision[06:33] Meeting key players in ecommerce success[07:45] Building strong client partnerships[08:23] Recalling Google's milestone with Google Shopping[09:35] Envisioning the future with generative AI[11:24] Strategizing amid changing data landscapes[12:33] Adapting to the new era of restricted data sharing[13:13] Strategizing with limited data access[14:25] Walled gardens for integrated social commerce[15:49] The era of retail media networks[17:14] Exploring AI's role in future data access[18:11] Preparing for diminished data availability[18:57] Mastering rapid adaptive experimentation[20:15] Leveraging AI for predictive customer insights[21:22] Democratizing SEO and SEM with free tools[23:06] Supporting SMBs with innovative solutions[24:50] Discovering who links to your site[25:35] Humbling moments: OpenAI's impact on tech giants[27:03] The impact of disruptive innovation[28:19] ChatGPT's impact on business strategies[29:49] Crafting effective prompts for ChatGPT[30:34] Leveraging AI skills for competitive advantage[31:31] Navigating the age of abundance with AIResources:Subscribe to Honest Ecommerce on YoutubeEcommerce digital marketing agency in Princeton, New Jersey netelixir.com/Follow Udayan Bose linkedin.com/in/netelixirudayanbose/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Subscriber-only episodeOn this week's PoM podcast I sat down and spoke with Josh Smith, Pastor of Prince Avenue Baptist Church and Author of "The Titus Ten: Foundations for Godly Manhood." Josh was on episode 264 of the podcast talking about his book, but today we dive into the conversation deeper while taking a look at the complimentary study that he has put together. To pick up your copy with video access click here: https://www.lifeway.com/en/product/the-titus-ten-bible-study-book-with-video-access-P005847235?mcid=Adwords-sb-PLA-005847235&cmpid=pm:ggl:220725|oth|shopping|women|women|17853994734|womens_pmax:pla:na&gad_source=1&gclid=Cj0KCQjwgJyyBhCGARIsAK8LVLMHm8Rgk8BjQkd7N2_DVTGyHG4gJcp2s1Z0lwJgBwRU5xfQsJVvud0aAnjvEALw_wcBMake sure to sign up for the Framework Field Notes newsletter which goes out every Monday: https://www.thepursuitofmanliness.com/Build your own Tribe with Tribe Builder: https://www.thepursuitofmanliness.com/gear/p/tribe-builder-the-gospelsTo get more PoM Podcast content and join a global community of men who help support PoM join The Herd: https://www.thepursuitofmanliness.com/join-the-herdSecure your spot at our Fall Men's Retreat: https://www.thepursuitofmanliness.com/gear/p/2024-mens-retreatCheck out our newest sponsor to the podcast JoyLight Coffee Roasters from Topeka Kansas. Listen to today's show to save 10% off of your next order: https://joylightcoffee.com/

On this week's PoM podcast I sat down and spoke with Josh Smith, Pastor of Prince Avenue Baptist Church and Author of "The Titus Ten: Foundations for Godly Manhood." Josh was on episode 264 of the podcast talking about his book, but today we dive into the conversation deeper while taking a look at the complimentary study that he has put together. To pick up your copy with video access click here: https://www.lifeway.com/en/product/the-titus-ten-bible-study-book-with-video-access-P005847235?mcid=Adwords-sb-PLA-005847235&cmpid=pm:ggl:220725|oth|shopping|women|women|17853994734|womens_pmax:pla:na&gad_source=1&gclid=Cj0KCQjwgJyyBhCGARIsAK8LVLMHm8Rgk8BjQkd7N2_DVTGyHG4gJcp2s1Z0lwJgBwRU5xfQsJVvud0aAnjvEALw_wcBMake sure to sign up for the Framework Field Notes newsletter which goes out every Monday: https://www.thepursuitofmanliness.com/Build your own Tribe with Tribe Builder: https://www.thepursuitofmanliness.com/gear/p/tribe-builder-the-gospelsTo get more PoM Podcast content and join a global community of men who help support PoM join The Herd: https://www.thepursuitofmanliness.com/join-the-herdSecure your spot at our Fall Men's Retreat: https://www.thepursuitofmanliness.com/gear/p/2024-mens-retreatCheck out our newest sponsor to the podcast JoyLight Coffee Roasters from Topeka Kansas. Listen to today's show to save 10% off of your next order: https://joylightcoffee.com/Support the Show.

In this video, we will delve into the basic principles of Google Tag Manager and how to track website events without any coding. Google Tag Manager is a tool that enables you to easily update and manage tracking codes on your website or mobile app. While this tool allows you to track various conversion actions such as video views, file downloads, bounce rate, and page scroll length, today we will focus on setting up event tracking for Google Analytics and AdWords. You will learn: The Basics: Container, Tag, Trigger, and Variable concepts You can also watch the video: https://youtube.com/live/OQL0E0m9Fwg Work with us to grow your apps faster & cheaper: *************** SPONSORS Are you aiming to make your messaging more unique? Elevate your communication with Phoji custom emojis. Designed from authentic content, our custom emojis convey genuine emotions and meanings. Whether it's for individual chats or mass communication, Phoji SaaS seamlessly integrates across all platforms. *************** Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *************** How to track various user touchpoints on the web How to set up Google Tag Manager on WordPress/Shopify sites --- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Ep. 219 Is Google really at risk of becoming obsolete in the age of AI-driven search? Ethan Smith's answer may surprise you. Kipp, Kieran and Ethan Smith (Graphite) dive into the Ai revolution and its impact on search marketing and SEO practices. Learn more about the adaptability of Google's Adwords model in the Ai era, and the tactics for dominating Ai-driven search through strategic content creation. Mentions Graphite https://graphite.io/ Quora https://www.quora.com/ Google AdWords https://ads.google.com/ We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Join our community https://landing.connect.com/matg Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Two nerds bullshitting about augmented reality tattoos. Pablos: I don't know if this exists, but AR tattoos should totally be a thing. and this is just I think there's a couple different embodiments for this, but basically there should just be an app where you aim it at anybody and they can set their own tattoos on, right? So like if I hold up my phone and I aim it at you, I can see the tattoos that you put on your bod, right? On my phone or goggles or whatever you got. But it would just be a thing where like the, it's kind of like, augmented reality, being able to put stuff in spatial positioning. But instead of the real estate being like, Pokemon go, the real estate is people. And so all people would become a surface area for this. And then I could, you could have two versions, of this could be like, one is like I put tattoos on and whoever's using the app would see my tattoos. And so you could imagine this going off at like Coachella or whatever. And the other version is, I put tattoos on you. And if you want to see what other tattoos people put on you, you get the app and start looking at your head, arms. I don't know. I think there's something there. it can't be that hard to build. Ash: It's like, what is it? 19 crimes What was that? That, Pablos: 19 crimes. Oh yeah, the wine with the AR. Yeah, and you could have Ash: It was all really Pablos: cool animated ones like that. Yeah. Ash: Yeah, you just, it knows it's in there and then that's it. Boom. Pablos: Yeah, it doesn't have to be QR codes. Nobody needs to get a QR code tattooed on themselves. Like you can, Ash: No, actually, you don't have to do anything. You can make all the tattoos virtual. You could just have the face recognition kick in and it knows Pablos: all virtual, Ash: you come with tattoos. Pablos: But it only works on skin, so you still have to like, lift up your shirt or peel down your pants in order to show off your tattoos, even though they're virtual. Ash: So it only works on like, instead of it says, "I love mom", now you can but this is a better version of a temporary tattoo. What you do is you buy real estate. Pablos: Yeah, Ash: Like, what would you like to buy on your thing? The Pablos: Exactly. Ash: funny thing is, Pablos: exactly Ash: it'd be even better if you could do settings, right? Pablos: You're selling people real estate on their own body, exactly. Ash: Like that's beyond the metaverse, right? So now Pablos: This is Ash: from selling you completely fake land to "I'm gonna allow you to sell your own body parts" Pablos: You have to buy your own body parts. Ash: You have to buy your own body part. Pablos: Oh yeah. You could, we could also put pepsi logos on you and charge and you make money. Ash: Hundred. That's the thing, some logos could be free, but you could earn. Pablos: But then what you would do is like at Coachella, you'd have a big screen that was just running 24/7 and anybody who walks by, it would show their virtual tattoos on that screen. So people would hang out in front of the screen to show tattoos. Ash: I definitely want some, I definitely want some ACL, some access control lists on this, where, the access control list does the following: what I'd love to do is like, "Friends", and it sends a smiley face and it just flips the bird, it's like "Enemy", they scan you and it's just, a Pablos: Oh yeah. Right. Oh, they're interactive. Or what you could do is you could build this whole thing where it's, all the real estate on all the bodies is up for sale at the beginning. Anybody can buy it where you auction it off, right? Like you auction off space, but the, but you don't necessarily own your own body, right? You don't like, I might be able to just put tattoos on you, whether you like it or not. Cause I bought that space. And if you want in, Ash: Well, I mean, Pablos: you have to bid against me. Ash: so this is good, right? Cause this is not human trafficking, Pablos: It could be dynamic too. Ash: No one is just selling piece of skin. Pablos: Yeah, we're just overlaying on the skin and you could basically make it so that I'm there until I get outbid? Like I pay a dollar a month to put a tattoo on your shoulder. And as soon as somebody else shows up with $2 a month they win. And so you're constantly incentivized Ash: Oh, wait, you think that people could auction like Pablos: Yeah. Ash: Google AdWords, but you can like Pablos: Yeah, there you go. It's AdWords for bodies. Ash: AdWords for body Pablos: We can totally sell this to Meta. Ash: Now you got to surge price it. This is it. I mean, you saw the fiasco at Wendy's. Now we're going to just say "Listen, Pablos' skin has surged there's..." Pablos: yes. Ash: in his... Pablos: Just think of how much would somebody pay to put a tattoo on Angelina Jolie, I think this works. Okay. So somebody should build this one. Obviously, this is the podcast full of amazing ideas are super lucrative. Ash: Surge priced skin? Pablos: We've obviously thought everything through. skin. I like it. Ash: Surge skin, Pablos: It's like a, it's like the mother of all tattoos, Ash: The mother of all, ta-

In this episode, Dan Gordon and I discuss "The Mindset Barriers to Entrepreneurial Success. So if you want to eliminate the #1 barrier to entrepreneurial success, transformation. They want to confront their demons, realize their greatness,, and learn how to be great salespeople without being super douchebags! so you can unleash their most badass business selves in the world. Tune in now! Highlights What's the #1 reason most entrepreneurs fail, and what can they do to prevent it? Why is learning to sell so important when you can just use digital sales tools like AdWords? The Secret Weapon of Success   Links and Resources from this Episode https://www.practicalwealthadvisors.com https://www.practicalwealthsolutions.net/ Email Curtis for a free report - curtmay@gmail.com Call his office - 610-622-3121 ERC Tax Credit - https://ercspecialists.com?fpr=curtis75 Schedule a call with Curtis: https://aptwithcurtis.as.me/Strategysession CashFlow Mapping: https://practicalwealth.cashflowmapping.com/lp/PWbudgetsstink Private Reserve Strategy: https://app.agent-crm.com/v2/preview/vWh4TyHnUBXdULimd82i Connect with Dan Gordon dangordonenterprise@gmail.com LinkedIn: Coach Dan Gordon https://dangordonenterprise.com/ Mindset Barriers Links & Mentions From This Episode: Free Book text SALES: 213-409-8366 Secret Weapon text CALM to 213-409-8366 Any assistance, text HELP to 213-409-8366 Special Listener Gift Schedule a 15-Minute Call with Curtis: https://aptwithcurtis.as.me/Strategysession  Review, Subscribe and Share If you like what you hear please leave a review by clicking here Make sure you're subscribed to the podcast so you get the latest episodes. Click here to subscribe with Apple Podcasts Click here to subscribe with Spotify Click here to subscribe with RSS

203. Avidon Marketing Group | Igor Avidon is a digital marketing expert with a decade of experience in online marketing & advertising. He is also the founder of Avidon Marketing Group, which is a boutique SEO company. His career began with a personal interest in helping his family's business survive the 2008 economic recession. During this period, he autonomously learned paid search advertising using Google's AdWords platform.   *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode visit our website: Igor Avidon Interview. ***   If you have land in Tennessee, then check out: https://bubba-land.com/tennessee/  

Today on Fiddly Dicking, we have a delightful chat with the versatile Ian Stanley, who hails from all the parts of the unknown (definitely not Australia or California). Ian's first comedy special is set to release on March 17th, exclusively on moment.co. This Renaissance man's talents span far and wide, promising an evening of laughter and insight. Check out the links below to stay updated on Ian's latest projects and to catch his special when it drops! Ian Stanly Youtube (https://www.youtube.com/@ianstanley-almostpassivein6477) Ian Stanley Website (https://www.ianstanleycomedy.com) Confessions of Persuasion Hitman (https://www.persuasionhitman.com/get-my-free-book40251662?utm_source=Adwords&utm_campaign=Google-Search-Branded-FPSH&utm_medium=cpc&utm_term=ian%20stanley&utm_content=CPH-physical&utm1&gc_id=18262711107&h_ad_id=620261133348&gad_source=2&gclid=CjwKCAiAxaCvBhBaEiwAvsLmWGz5TCB3iM9jqon8nYdzprEk4IbwV-kPG31XfX5emK81QhBDbmNOkBoCvkoQAvD_BwE) Support Fiddly Dicking Merch Store - fiddlyshop.com (https://www.fiddlyshop.com) Tip Jar - Donate Today (https://www.paypal.com/donate?hosted_button_id=MJJXJ895WU3NY) Twitter: @fdicking (https://twitter.com/FDicking) Facebook: Fiddly Dicking Facebook Page (https://www.facebook.com/fiddlydicking/) Instagram: Fiddly Dicking Instagram (https://www.instagram.com/fiddlydicking/) YouTube: The Fiddly Dicking Show (https://www.youtube.com/channel/UC2hQjlthkalz2IMEknmt0fg)

In today's episode of Building Texas Business, we sit down with Jerry Mooty, the CEO and Principal of @properties, Christie's International Real Estate in Dallas and Austin. Jerry takes us through his remarkable journey from managing partner at a law firm to heading a major real estate brokerage. He shares how resilience and adaptability allowed him to steer his business through the 2008 financial crisis and leverage opportunities arising from the pandemic. Jerry also provides insights into growing his firm through innovative hiring strategies and technological platforms that streamline agents' work. We explore lessons learned around overcoming adversity, strategic partnerships, and balancing operations with culture. His story offers a candid look inside one industry titan's challenges and triumphs in managing debt, acquisitions, and new ventures in sports and entertainment. SHOW HIGHLIGHTS Jerry Mooty shares his transition from being a managing partner at a law firm to creating and growing a real estate brokerage, including the challenges faced during the 2008 financial crisis and opportunities leveraged during the COVID-19 pandemic. We discuss Jerry's innovative business model that hires agent-attorneys and how it differentiates his brokerage in a competitive real estate market. The episode covers the technological advances at @properties, such as the Platform, which incorporates AI and a suite of tools to increase agent productivity. Jerry reflects on managing $60 million in personally guaranteed debt and the strategy behind transitioning to a debt-free business structure. Strategic partnerships and the process of acquisitions, especially in the technology sector, are explored along with Jerry's experience in due diligence and venture capital dynamics. Jerry discusses the significance of cultivating a company culture focused on employee well-being and the shift in his leadership style from operations to creating an enjoyable work environment. We touch on the importance of friendships in Jerry's professional journey and how they've influenced his career decisions and leadership approach. Challenges facing traditional real estate agencies like Remax are considered, with a focus on adapting to technological advancements and market changes. Jerry provides insights into his personal preferences, revealing his fondness for barbecue over tex-mex, adding a personal element to the conversation. The conversation highlights Jerry's efforts in expanding his business, including the recent launch of a sports and entertainment division and developer services to cater to specific client needs in the real estate market. LINKSShow Notes Previous Episodes About BoyarMiller About @properties,Christie's International Real Estate GUESTS Jerry MootyAbout Jerry TRANSCRIPT (AI transcript provided as supporting material and may contain errors) Chris: In this episode you will meet Jerry Mooty, ceo and principal of App Properties, christy's International Real Estate in Dallas and Austin. Jerry, by anyone's definition, is a serial entrepreneur, having started a law firm, credit card processing company, real estate development company and now a real estate brokerage firm. And Jerry tells aspiring entrepreneurs expect the unexpected. Jerry, I want to thank you for taking the time to come on and welcome you to building Texas business. Nice to see you. Thanks for having me. Good to see you too. It's been a while. Let's just start. You know you've done a number of things and we'll get into some of that, but currently, what's the business that you've started and you're currently today? Jerry: So Jerry Mooty from Dallas have a business now in the residential real estate brokerage industry. So I compete with Compass and some big national brands that most of the listeners will know about. Chris: And that company's called App Properties right. Jerry: Yes, sir, it's called App Properties Christy's International Real Estate. So we kind of have a working on that. Chris: And I know you're kind of got the Dallas area covered, but I think you've also recently expanded into Austin. Jerry: Yeah, so we started in Dallas proper with our headquarters, and then we opened a second office in Frisco, texas, and then we just recently, in the fall of 2023, opened up Austin, texas. Chris: So you know, as a recovering attorney, what was it that inspired you to get into the residential brokerage real estate business? Jerry: So, interesting enough, you kind of know my history, but I founded a law firm when I was 28 and I grew that into about 60 lawyers in four cities. As the managing partner, I started doing a lot of deals for the partners as opposed to practicing law, and I went down several paths. I had a litigation support company that I founded and grew that for the partners and then, you know, ironically got into a real estate development a little startup where I had a home building division building spec homes and I had a commercial division where I was doing some commercial projects. Raw land development had a resort under contract in Bernie, but, like a lot of people in real estate, 2009, 2010 came and that was the end of my glory days in real estate. All right. Chris: So then, what led you to? You know, get involved with app properties and then take this down, go down this rabbit trail. Jerry: Sure. So in 2012, I sold my interest in the law firm back to the partnerships. I didn't want to go back to practicing full time and then did quite a few different entrepreneurial things from about 2013 to about 2019. Any you know, I had a credit card processing company, backed by the Jones family, called Blue Star Payments that merged in with a tech company and we rebranded Blue Star Sports. We were backed by some pretty large VC firms Bain Capital and GenStar partners and Providence Equity and then obviously, the Jones family. So we acquired about 27 companies in about three years and then we sold that company in 2017. Then I was kind of looking for the next thing and I became the chief business and legal officer for a Silicon Valley tech company for a couple of years. They were in a big money raise and it wasn't going so well and I was deferring comp. So I started looking at what I was going to do next. One of the people in my network is a ex litigation real estate litigator. She had gone on and got married, had kids, got a real estate license and had a brokerage here in Dallas and her model was she was going and convincing unhappy lawyers to get the real estate license. So she had about 10 agents slash attorneys as her brokerage and she approached me to come in and run her brokerage for kind of like I did the law firm. So that piqued my interest enough so we went down that path. Sadly we didn't get to execute our documentation because they ended up having a divorce situation. And then two weeks later COVID hits and so I'm waiting to take my real estate license and not sure what I'm going to do after that. Come out of the first 90 days of COVID, the market's red hot, so I hang my license, I start doing deals for my network friends and start marketing myself as an agent. All the meanwhile I'm looking for something to buy or to own or start, and so that led me through developer relationship here in Dallas to the ownership group of at properties out of Chicago. They made that introduction, flew up and met with them and really fell in love with not only the brand and the culture but also the technology that they had built. Chris: Amazing story. There's a lot to dive into there. I may definitely want to go back some, but let's stay with that properties for now. And yeah, so you that's a. It's born out of COVID, I guess. Tell us, though you know, because I know just from you, know keeping up with you and then reading on the website you've experienced some like amazing growth in the last, I guess, three and a half years. Let's talk a little bit about that. And in talking about what you've done that you think has helped accelerate it, let's talk also about the maybe the pains with growing so fast. Jerry: Sure. So as I was looking to own something and this opportunity came up, I negotiated to purchase, you know, the North Texas territory. But I wasn't really prepared to launch because it was just me and I hadn't done a whole lot of recruiting. But I had some real estate deals in the pipeline that I needed to leave the current brokerage I was at before I papered those up. So I ended up launching at properties by myself just one agent, and got temporary space and, you know, true entrepreneurial spirit started recruiting, putting in my support team, landed a pretty big compass team right out of the gate and that kind of helped accelerate the visibility. And so the first, you know, six months we grew to 10 agents by Christmas. So it wasn't, we weren't a big brokerage, but we were putting things in place. By the next year we were about just under 40 agents. So we had a really good, successful year and, you know, quadrupling our size and then last year 2023, we doubled again to about 80 agents in Dallas. So we've been kind of there's been some faster growth brokerages, but we're very we're considered more luxurious. Our agents are more high producing agents and they take a little longer to transfer from one brokerage to another based on their pipeline and their restrictions. So now that we're three and a half years into this and Austin's really kind of been a little bit of a catalyst in the last six months because initially that territory wasn't available there was a Christie's affiliate there my corporate partner asked me if I wanted Austin about a year and a half ago. I said yes and so I started putting the play pieces in place and we launched that in September. We've added quite a few agents in the first 120 days over 70 something agents there. So all in we got about a hundred agents in Dallas, about 70 in Austin. So that's the good side of the business. The headaches, as you know as an entrepreneur, are several and many. Too many to list, but we'll cover a few. My most recent success story is I just hired a controller after three and a half years. So I've been doing the books, reporting to corporate, paying the royalties, paying the checks, paying the agents. So those are the things. As an entrepreneur, you really you put your blood, sweat and tears into these businesses and then you have to get to a certain level, to where you could start to relieve yourself of some of these pains. Chris: Yeah, that's so true, jerry. A lot of the people that I've had on before say exactly that that it's one when you're starting out, you're not big enough to outsource it or to hire for it, so you got to do it. But then it's getting to that point when you even when you are big enough and can afford it the level of trust and hiring the right person to hand off those key aspects of the business, so it frees you up to do the things as an entrepreneur or the visionary you want to be doing. So let's talk about that. What was it that you think helps get to a level of trust and comfort that it's time to hand off and it's the right person to hand off to? Jerry: Yeah, I think, based on my background of being an entrepreneur, you make a lot of friends and you kind of know. You learn the hard way. You hire the wrong person a few times and then, as you get older and more seasoned, you kind of know what to look for. In this instance, with that properties, I hired somebody I'd known for 35 years to come in and be my director of agents. I've known her since the SMU days, so the trust was already built in and then you're just very selective as you add the pieces to the puzzle to get those right people in place. So in half years we've let one or two people go, but we've been pretty successful in hitting the mark. Chris: That's great. So 70 agents or so you said. Have you started to implement any kind of processes that help with the integration process as you bring in these new people, so they understand kind of what the expectations are, what the benefits are for making the move? I mean, so where are you and what's the process you've gone through to kind of make that more institutionalized? Jerry: So the background for at properties and the corporate support we have is pretty important in how we've gotten here. They're a 25 year brokerage. They're the eighth largest in the country before acquiring the Christie's affiliate network, so they kind of had the processes in place. So it's buying. Whenever you buy a franchise and you wanna go down this path, you kind of get a little bit of assistance from and some help along the way on someone else putting the right pieces in place. I think what we've done a great job is integrate and implement those things that they've brought to the table, which I think revolves around a lot of our culture. You know, I think culture is so important in any business you have and so it's just we have fun things called at love, local events that came from corporate. So we'll pick a merchant somewhere in our geographical area, we'll partner with them, we'll send out a marketing campaign. Let's say it's a coffee shop and then whoever shows up at that coffee shop, our agents are there and we're running a tap for a coffee or a Danish in the morning. So that's kind of the community outreach piece. We use the word love strategically in all our marketing. So we say bringing the love to Dallas, bringing the love to Frisco and those types of things. So you know, recruiting is probably once you get the, once you get your overhead stabilized and your office space and those types of things. This is a business about relationships and recruiting. So I would say our two most important people outside of myself are our head of recruiting out of Frisco, head of recruiting out of the Dallas office, and so those have been very good hires. Chris: You know most, I think most businesses. It's hard to say they're not people, businesses or relationship, but certainly you know in the business you're in, where you're so customer facing right, you need good people that can go out and attract good customers, provide good service. But I have to imagine the last 18 months or so in residential real estate hasn't been the easiest. So can you talk a little bit about what you've done to help continue, promote one, promote the culture, to keep people positive and energized while managing through what has to have been a challenging time? Jerry: Yeah, absolutely so. Obviously we're all aware of how hot the market got, you know, a couple of years ago, you know, during COVID and post COVID. What that did in our industry is everybody wanted a real estate license because they saw all these transactions happen. So we had an influx of agents that came in that are young, inexperienced, but were here to make some money. And then, when the market turns, you kind of have the reverse effect. Those people were all eat what you kill, or 10, 9, 9 commissioned agents. They got to figure out how to pay the bills, and so we've had a pretty big exodus. Probably 15 to 20% of our agents across the nation have left the industry, and so that's been good for the sense of the people staying in it because you got less competition. But the ones that stayed in it most of them, have been through some of these ebbs and flows of the market, and so they kind of know how to prepare. And most of that revolves around when your transaction desk is slower, what are you ramping up to do? Are you ramping up your marketing, your postcard, social media content, are you revamping your website? And so those are all things that we, which the agents that work for us and part of our big, strong sales pitch based on the technology that we have. Chris: Got you Speaking of that on the marketing side, you know, are you seeing? I guess, one area or the other as far as marketing strategy work better, get more visibility or more return on investment. You see so much on social media, so it seems natural that that would be one, but I don't know if that's the leading one based on your experience or not. Jerry: Yeah, I think in pretty much every industry has been affected by the internet and no industry more so than real estate. I would say probably 10 years ago you saw a lot of print ads. You saw a lot of ads and you know business journals and those types of things trying to move property. But now it's really a digital world. We're using social media, we're using tools called AdWords, which is a retargeting tool to where it's essentially like if you went and looked at a pair of shoes at Nordstroms and then you left Nordstroms, those shoes are following you around. So we have the ability to target, geo track and geo target potential prospects and clients through our technology. Obviously, websites are important. Your collaboration tools that you're preparing a search for a prospect, like they're looking in this area for a certain price point. We have the ability to set those searches up and work with a prospect or a client on finding the home, ironically in the last price. I don't know when this started, but in the last year or so, almost 85% of buyers find the home they want before they hire an agent, or at least they zero it down based on how much information is on the internet. And so, really, as an agent, what you're trying to do is bring your expertise not only to get that transaction under contract, but then most of the work happens one second transactions under contract all the way through closing. Chris: Right, that is an amazing statistic 85%, but you're right. I mean, when everyone goes to the internet first, I think, to research or validate or do something. So it makes sense to me, but it's a big number. Sounds like you know here you use your work, technology and innovation and stuff quite a bit already since we started the interview. Some of this may have come from your franchise or some may have come from some things You're doing, but what are some of the things you believe are innovative in the way that you're operating the brokerage and helping your agents be successful? Jerry: Sure. So I think when you start understanding what different brokerages bring to the table in regards to support for their agent portfolio. Obviously marketing is a big one because they're pushing all the stuff out that we're talking about, but also the day-to-day operation of an agent is pretty important. Most brokerages large brokerages like Coldwell, banker, some of your biggest national brands are very antiquated when it comes to technology support. I would say there's two brokerages at the forefront. I'd say Compass is in second place and I think App Properties is in first place. And I say that because we've been building a technology stack called Platform, or our franchise or has, since 2003 and basically an agent logs in and does everything they need to do as an agent in one technology. When I interview agents and I show them the technology, they're blown away because they're in four or five, six different technologies throughout the day trying to get their social media posted or created, their transactions done over here, their docuSigns another technology they have to use, and we have everything in one place, and so that's been a real big selling point for us when we're recruiting these agents. Chris: Yeah, I mean anything to make your employees or, in your case, I guess, your contractor's life easier. Have you started to look into, or is this already incorporating any kind of versions of AI? Jerry: AI is already integrated. Nowadays, agents are always doing, as an easy example, they're doing descriptions of the properties. So now you can lean on AI to help you describe a $5 million house with five bedrooms, six baths by describing it into AI, and then it'll help you create that luxury description. So there's things like that. Obviously, our CRM has a lot of AI tied to it and so, yeah, that's the way of the future and it's getting more and more integrated and implemented into all our tools. Very nice, very nice yeah. Chris: All right. So I want to make you kind of reflect back. So yeah, this about, by your own description, not the first time you kind of started a new venture or stepped outside your comfort zone. So when you think about what you did I guess leaving, you know, maybe leaving the law firm or even some of the ventures you started while you were there, but going to credit card processing et cetera where are some of the lessons you learn through those ventures that you think prepared you for taking the step you did without properties and the steps you're taking now to grow so rapidly? Jerry: Yeah, I think if you're a serial entrepreneur like myself, I think the one thing you learn each time that you have an idea or you go down the path of starting something is you think you're going to get to the finish line a lot easier. It's your idea and you think you're going to do that. And I think probably in every instance including the law firm, including the credit card processing is one lesson is it just takes a lot to probably 10 times, 100 times more man hours and work and you got hurdles. That you're not expecting. But I think that's part of the reward too is why I'm built the way I am. You enjoy that when an obstacle comes and you get your way around it or over it. But I think you know frankly, it's probably what every entrepreneur says it's never as easy as you think it is. There's no get rich. You know we talked about most of what we do as lawyers and what I'm doing is a people game. You know you're hiring people and people disappoint, you know, and you're having to find different people sometimes, and so the lesson is just pride and expect the unexpected and you'll be okay and be able to sleep at night. Chris: I like that. Well, think about, is there a kind of a challenge or a failure setback that you can point to over the last, you know, 15 years, 20 years, whatever that you feel is maybe in some ways either a defining moment for you or one of the bigger learning moments that you got? You kind of got hit with a little headwind but you overcame it and because of that it's kind of helped propel you either in your own personal journey as a leader or, you know, in things you learned as an entrepreneur. Jerry: Yeah, I'd say you know, probably the biggest lesson learned of all time was me starting a real estate development company with a home builder and a commercial partner and, you know, diving into that with not a whole lot of experience, and so the challenge was obviously, in real estate, you're hoping to build something and sell it, and so the big challenges is if you build it and you borrow a bunch of money and you don't sell it. And so in 0809, 2010 is probably should have been my premier happiest days of my life. I'm on a law firm, I'm making some good you know coin on the law firm side, but I'm literally getting dragged through the mud financially on the real estate piece, and it's probably one of the reasons it's taken me 10 years to get back into it on the brokerage side, because I literally came out of that was some financial PSD. You know just could not sleep, you know got I mean health issues, depression, pretty much everything you can experience as an entrepreneur and so you figure out a lot about yourself when you're going through something like that, and you know you either stay in bed and talk about it or you pull up your socks and get out and try it again. Chris: That internal fortitude, you know I think any entrepreneurs got to have that or it's just not going to happen. I appreciate you sharing that. Were there some things that you did? You know that you know other than just I mean pure gutted out. You know, to help you kind of get through that. You know, leaning on family friends, I don't know. I mean I have to believe we've got some listeners and other people out there that you're going through the same thing. Jerry: Sure, I think where I lucked out was, you know, just to be frank, I was on about $60 million and personally guaranteed debt that was worth probably about 30 by the time I was trying to get out of it. So there wasn't going to be any family help. It was. It was hey with you, you know, in a loving way, of course. But when you dig a hole like that, you just got to figure out the best way out. And for me, where I benefited was I had a law degree and I was a lawyer and creditors could not touch the ownership interest in my law firm because it was tied to my license. So, through bankruptcy lawyers and all that stuff, I got educated on that and gave me the strategy to get through that situation and come out on the other end, which was one of the reasons I sold the interest of the law firm back to the partners, because that allowed me to have a little bit of a stream of income there in 2012, 13 and 14, while I got the credit card processing company going and getting these other things going. So there was, if there was, a silver lining, it was that fact, but it was still still pretty embarrassing financially and pretty embarrassing as a professional to really go through that over a three or four year period. Chris: You got to be hard but, like I said, I mean now that you've come through it, you know you can certainly appreciate the opportunities you have today and know that. You know I certainly probably learned some lessons of what to not do, going forward right. Jerry: Absolutely, I would say. The one lesson you learn in that scenario is you become a lot more frugal with your financial decisions and you know, especially in the banking industry, like one thing I'm proud of with that properties is we've never bought a bar to dollar. We got zero debt, and so those that's a probably a direct result of what I went through, you know, 15 years ago was I don't want to do another business where I got a bunch of debt and I'm trying to get that off and make money to live off of. Chris: That's great. So you mentioned earlier I think it was a credit card processing BlueStar, where you had some dealings with Bain Capital, and obviously you're dealing with a franchise or in this current business. So let's talk a little bit about maybe what you've learned through that. I kind of relate or maybe call those you know investors, partners, strategic partners. What have you learned as kind of some of the best ways to deal with them so you keep that relationship strong and healthy? And maybe it's something you know that happened that you're like I did this or they did. You know something that happened that soured the relationship, one they got to help our clients here at the firm you know, you know find themselves in those situations all the time, and so I'm curious you know what you know, what lessons you've learned through that process? Jerry: Yeah, so I would say getting involved in. And so when we had the credit card processing company, it was pretty a pretty simple model. We were going out and you know recruiting or or you know we're trying to sell merchants, you know restaurants Anybody who ran a credit card was it was a prospective client approached by a group who had an idea of buying up these technology companies in the youth sports space. So like, if you sign your kid up for soccer, you're there's usually a form and at the end of that form, whether it be the YMCA or anywhere else, you're paying a fee for your child to play that on that soccer team. So the model we had was take the credit card processing that we had built our own API and those types of things and bake it into a technology and go buy these companies. And interestingly, it was about how do you flip the model from a EBITDA and a multiple perspective. So these tech companies that weren't that large of companies because they were kind of geographically located, running different types of youth sports camps or whatnot, they weren't sophisticated enough and they were usually outsourcing their credit card processing to stripe or squares or something like that. So we would acquire these companies and bake in our own processing and from an ownership perspective, then that would change the multiple for maybe two times to 12 times because you have that reoccurring revenue stream coming into your business model. I literally probably learned more over that. First, 12 to 20 per month as we were acquiring these companies, doing due diligence on them, and I was the chief legal officer of the company, so I was in charge of all the due diligence. So we acquired 20 something companies and I bet I did due diligence on about 300 over two years. But it was really cool because I got to see what investors and power players in the venture capital market, how they looked at things and it's there's not a lot of emotion, it's numbers on paper and it's how do we make, how do we do this to this group of businesses, and then how do we sell it and make money. All about the return on investment, right. Chris: Exactly so. It's a. Jerry: It's very cutthroat which some businesses are, some aren't, but it was a great learning experience. I'd like to say I probably learned more in that two to three years Dealing with those big VC firms and listening to those meetings and kind of running point on due diligence than I probably learned in any other aspect of my life. Now, that's so, but that's so. Chris: Let's turn it back a little bit to app properties specifically. I know you've recently launched a new sports and entertainment division Tell us about that. What's going on behind that and what are you trying to accomplish so in the real estate brokerage? Jerry: world. There's different ways to market yourself right, and a lot of that boils down to your experience of your agent portfolio, and so some real estate brokerages are residential, some may just be commercial, but on our side we have, we've accumulated some agents that allowed us to create these divisions because of their experience levels. So land and ranch is one division, and then sports and entertainment is another division, and basically there's some criteria that we've put in place before an agent can say they're part of that team or that division dealing with professional athletes or celebrities on a number of occasions, some of the qualifications, but essentially, when somebody's moving like a professional athlete or a celebrity, there's a lot of sensitivity to that, or there's a lot of urgency, there's a lot more moving pieces, and so that specific division has agents who are, you know, experts in helping that transaction or that client Get from point A to B and solve a lot of problems along the way how to move their cars, how to move their kids into new schools, you know everything that comes along with kind of that type of transaction, as opposed to someone just buying a house and selling a house. So are we going to see? Chris: Super Bowl ads anytime soon, if I can at homecom I could afford it. Jerry: No, that's the goal is. We're really good because of how the clients affiliate network has come into play for us. I don't know if we mentioned this before the call or on the call, but you know our corporate partner ended up buying the Christie's affiliate network, which is a network of independently owned brokerages around the world. I think we have 900 offices in 54 countries, about 35,000 agents, and the reason Christie's the auction house, christie's the family who's owned that brand and that company for two hundred years. They sold the app properties because of the technology and we've been for two years bringing a worldwide global powerhouse network together into the technology to share referrals and data and information, and so that's been one of the one of the real keys to some credibility for us. Very cool. Chris: I think you just launched something else, maybe in the last week. Developer services Tell us about that. Jerry: So so again, we all know there's developers out here but we're not sure there's developers out here building multifamily building, you know, developing neighborhoods, multi-use, and so for a brokerage our size to have the ability to provide those services was kind of hard. So we ended up meeting a group of people out of Austin who came from Storybill and for those listeners who've heard about Storybill, that's a multi-billion dollar developer who went, ran out of money last summer. But we ended up negotiating their entire creative team to come over to Christie, our Christie's, and create this development services division. So starting with the chief marketing officer all the way down to their website development team, their on-site sales, so we've got a team of about 12 of superstars and they really fell in love with the Christie's brand to kind of move from Storybill into our umbrella, to kind of push those services out. So that'll be a huge win for us. Chris: So, as you sit there running all this, what is it that kind of triggers for you that this is an opportunity that makes sense, because not everybody can see that, and so there are things you're looking for. How do you go about making that decision and taking on the risk? Jerry: Yeah, so risk is a little less scary in our business because most everybody who works for our brokerage is a 1099 contractor. So we really have a pretty lean machine when it comes to we're running this right now with about seven full-time employees, three offices, so you got overhead from an office space perspective, but really you're kind of it's kind of a lean business model, which is one of the things that attracted me to it. And then obviously you have to have the people to be able to promote these different levels of services. So I think the thing that's been lucky for us is one our relationship and our network in Dallas to help get it started. And then obviously the people we've been able to add at such a young infancy of a company have given us the credibility and the numbers are reflecting that. Chris: Gotcha. So before I don't want to wrap this up without talking a little bit just about you and your leadership style, let's talk. You know, how would you describe your leadership style? How do you think that's evolved over time based on the scars and other lessons learned? Jerry: You know you work at a law firm, so you know running a law firm is you got a lot of smart people, a lot of egos, a lot of staff, a lot of overhead, and so I learned a lot about you know the operational side of a business in that seat. And then I think my ownership style has probably changed completely since I left the law firm. I'm a lot more interested in the well-being of my employees, a lot more sensitive to the culture. I think. When you talk about people coming to work and going home, in my mindset now I want that to be a great experience. I kind of use the word experience a lot in the last couple of years for some reason, and I think it's just. My evolution is like everything in our lives is an experience and you can make it a good one or you can make it a bad one, and so I think my leadership style is I want every experience to be a good one. At the best I can make it. Obviously you're going to have your headaches and your issues pop up, but we have the music on in our offices every day. We have happy hours on Thursdays. We built bars in both of our offices in Dallas and Frisco, and then we're putting one in our location in Austin so that we can have happy hours with our agents and our clients and our prospects. We hold a lot of events and I think our interaction with the community and the philanthropic stuff that we're doing is really cool. So I think where I've gotten is you know I'm 54 now and you know I started that law firm at 28 and I had a whole different picture in my mind at 28, right Till 35, of what life was going to be for me, and now I'm kind of trying to enjoy it a lot more. Chris: I love that man. Happy for you. You know clearly you're on the right track and couldn't agree more about how important culture is to any company. And I think I've said similar to you. I think life is about experiences. I think they're only really down to learning experiences good experiences and learning experiences as though, rather than bad, just learn from them and don't repeat them. Jerry: Yeah exactly right. Chris: So let's turn a little bit on the personal side of things and not as serious. What was your first job? Jerry: First job, I was a clerk in a law firm. Chris: Okay. Jerry: I was working in law school. Okay, my first job in high school. Like most of us, I grew up in Missouri in a small town. I had a yard. You know service with my best friend and we had our lawn mowers in the back of his truck and we mowed yards. So that was probably my first experience as a having a job. There you go, and first is an entrepreneur was leaving a 250 person firm to start a law firm with two other guys and being 28 years old and that was pretty exciting. We had metal chairs and you know fold up conference room table and laid out of the movie. Chris: Love it. Well, I can relate to the a little bit to that, but definitely relate to the mowing yards. That's what buddy of mine and I did in high school. So you know good money then I guess. Okay, personal preference, tex-mex or barbecue? Well, that's a tough one Probably barbecue. All right. And if you could, take a 30 day sabbatical. Where would you go? What would you do? Jerry: You know, this is my two sons who are a senior and sophomore at University of Texas right now. They called a year ago about this time and said, dad, we're going to go to Japan. And I was like, okay, and they got on a plane, just the two of them went to Japan for three weeks and after hearing that I kind of want to do that. Chris: How cool is that. The two of us went and did it on their own. Jerry: They did it on their own, traveled around on trains and backpack and love it. They're experienced when they told the stories and went through the pictures. I mean it's just a really cool culture. I'd like to go experience that. Chris: Okay, jerry, I can't thank you enough for taking the time to come on. It's hard to believe that you know I don't. I might add the numbers we met at SMU and, as undergraduates, went to law school together, so we had a lot of years together. So it's great to see where you are today and what you're doing. So proud of you. Jerry: Man. I appreciate that. And the same back at you. I followed you your whole career and super, super proud of you. What kind of legal person you are and lawyer and leader and everything you're about. So appreciate having me on and proud of you too, my man. Chris: All right, we'll do it again. We'll find a reason to do it again sometime soon. Awesome Sounds good. Special Guest: Jerry Mooty.

Are you struggling to find a more efficient alternative to PPC management to optimise your search campaigns? If you're not effectively managing your PPC campaigns, you could be missing out on valuable leads and wasting resources on ineffective strategies. Joining us today is Frederick Vallaeys, a Silicon Valley entrepreneur and the CEO/co-founder of Optmyzr. With a background as one of Google's first 500 employees, Frederick brings a wealth of experience in PPC management and search campaign optimisation. His journey from Google to founding Optmyzr gives him unique insights into the challenges and opportunities in this space. Tune in now so you don't miss out on this opportunity to enhance your search campaign management! Episode Highlights: 00:00 - Coming up… 00:29 - Introduction About Our Guest: Frederick Vallaeys is a Silicon Valley entrepreneur and leading influencer in pay-per-click search marketing. With 10 years of building AdWords under his belt as Google's AdWords Evangelist, his automation approach to campaign optimization has simplified the lives of many PPC managers. Frederick is the CEO and co-founder of Optmyzr, Global Search Awards' Best PPC Management Suite in 2020. He is also the author of two books, Digital Marketing in an AI World: Futureproofing Your PPC and Unlevel the Playing Field: The Biggest Mindshift in PPC History. Connect with Frederick Vallaeys: ⏩ Twitter https://twitter.com/siliconvallaeys ⏩ Website https://www.optmyzr.com/ ⏩ Unlevel the Playing Field: The Biggest Mindshift in PPC History by Frederick Vallaeys https://www.amazon.com/Unlevel-Playing-Field-Biggest-Mindshift/dp/1544523335 Resource Links: ⏩ Your Social Voice Website (https://www.yoursocialvoice.com.au/) ⏩ Join our Mogul Mastermind (https://www.mogulmastermind.com.au/) Connect with Kim Barrett: ⏩ Follow Us on Facebook https://www.facebook.com/mrkimbarrett ⏩ Follow me on Instagram https://www.instagram.com/realkimbarrett/ ⏩ Follow me on TikTok https://www.tiktok.com/@realkimbarrett Thank you so much for listening! If you liked this episode, please don't forget to subscribe, tune in, and share this podcast. ⏩ Subscribe to YouTube https://bit.ly/3ApZLpL ⏩ Subscribe to Apple Podcasts: https://apple.co/3HdveiD ⏩ Subscribe to Spotify: https://spoti.fi/41FjhdC ⏩ Subscribe to Stitcher: https://bit.ly/3oGZXOP ⏩ Subscribe to Google Podcasts: https://bit.ly/41SypE8 ⏩ Subscribe to Omny: https://bit.ly/3oLl8ipSee omnystudio.com/listener for privacy information.

For a couple of years in Google's early history, it was a real search company. But that would change in 2000 as Google would embrace advertising. Learn how Google would shift to become a dominant force in online ads.See omnystudio.com/listener for privacy information.

In this episode of the Business Lunch podcast, host Roland Frasier sits down with digital marketing expert Matt Molenar. They discuss Matt's journey getting started in the industry and some pivotal moments that helped propel his career. Matt shares stories about winning early product launches through strategic domain purchasing and SEO. He also details how he helped scale businesses by creating value-added services for clients. Roland and Matt explore the power of networking and how intentionally seeking out mentors can open doors. They discuss strategies for building personal brands and content strategies that can scale easily. Business owners will walk away with tactical tips for domains, SEO, partnerships and more! Highlights:"I would way rather have 5000 or 10,000 Really, really dedicated fans to like that really appreciate and follow what I do, then a million people that don't really do anything, but were curious about one of the things I posted.""Now AI can be like me saying, 'Hey, Matt, I know that you were thinking about investing in our program, and you were talking to Deanna, who's our salesperson, I just want to let you know that I think for you and your son to come in, it's going to be the best thing ever." "I bumped into a group of people who I thought were really good. On the marketing side, there was a guy named Ryan Deiss, who had a company that was not yet Digital Marketer, I forget what it was called at the time. And he did a product with a guy named Mr. X. And it was all about AdWords. And I bought that and I was like these guys seemed like they know what they're doing." Timestamps:00:00: Introduction 07:14: Digital Marketing Skills11:48: Affiliate Marketing 22:16: Facebook Videos 26:58: Content Creation37:26: AI Enhanced Marketing Connect: • Ask Roland a question HERE.RESOURCES: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREETo learn more about Roland Frasier

Entrepreneur Podcast | Life Is Not a Dress Rehearsal | "Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart." - Steve Jobs Learn More About How Clay Clark Helped to Grow TipTopK9.com (The TipTopK9.com Success Story Is Listed Below): Read the Original Full Story HERE: https://www.justtulsa.com/business-coach-tulsa-thrivetime/4/ In this next session, I got to sit in while Clay met with a client who specializes in custom vehicle wrapping (like a vinyl wrap that gets put on over the paint on your car, ya know?) This was another name that I was familiar with, so it was pretty cool to meet the man in charge. This meeting was heavily themed around tracking results for some different keywords that the Thrivetime business coaching program was helping this client to rank for. Like the others, this meeting ended up with some performance tweaks to be made to the client's website that will nearly guarantee the client's business to show up higher for the keywords that he wants to show up for in Google. Ryan Wimpey of www.TipTopK9.com Shares What He Learned At Clay Clark's Thrivetime Show Conference Ryan Wimpey of www.TipTopK9.com Shares How Clay Clark Helped Him to Grow His Business During Ryan & Rachel Wimpey of www.TipTopK9.com Share How Clay Clark Helped Them to Change Their Life Embed the following video - Entrepreneur Podcast | Clay Clark Success Story | "We have gone from 1 location to 10 locations in only a year. In Oct of 2016 we grossed $13K for the whole month, right now, it's 2018, the month of Oct, it's the 22nd, we've grossed $50K." - WATCH - https://rumble.com/v3tatty-entrepreneur-podcast-clay-clark-success-story-.html The Tip Top K9 Dog Training Interview & TipTopK9.com Growth Story At the conclusion of the aforementioned meeting, we step out of The Box That Rocks and Clay begins and starts his next meeting. Between the meetings, we get a brief chance to discuss the prior meeting's action points and the “how's” and “why's” of how those apply to growing a business into the best version of itself. At this point, a couple in yellow shirts come in. They're from a company that has gone through a tremendous amount of growth since starting to work with Clay and the crew: Tip Top K9. Clay offered to let me bounce a few questions off of them after the meeting. Once they finished up, Tip Top K9 founder Ryan Wimpey came over to where I was waiting so I recorded a few questions that I asked him. I'm going to transcribe this conversation to text, so I'll keep it fairly abbreviated for the sake of our collective sanities. Tyler (Just Tulsa): So, the first time I had ever heard of Tip Top K9 was back around September in one of the Thrivetime business conferences. How long have you all been working with the Thrivetime business coaching program? Ryan Wimpey of TipTopK9.com Dog Training: We've been working with them for 14 months or so now… Just a little bit over a year. Tyler: And how did you all get hooked up with them? Embed the following video - Entrepreneur Podcast | Clay Clark Success Story | "We have gone from 1 location to 10 locations in only a year. In Oct of 2016 we grossed $13K for the whole month, right now, it's 2018, the month of Oct, it's the 22nd, we've grossed $50K." - WATCH - https://rumble.com/v3tatty-entrepreneur-podcast-clay-clark-success-story-.html Ryan Wimpey of TipTopK9.com Dog Training: I heard about the Thrivetime business coaching program when I heard Clay on a podcast called the Profit First Podcast. I was like, “Aw, this is good!”, then I was like “Wait, this guy is from Tulsa?” Watch Clay Clark's Interviews With Profit First Podcast Founder, Mike Mikalowitz: Embed: Profit First | Mike Michalowicz on How to Go from Busy to Profitable - WATCH - https://rumble.com/vbpr9d-profit-first-mike-michalowicz-on-how-to-go-from-busy-to-profitable.html How to Generate More Leads for Your Business NOW with American Success Story Mike Michalowicz Shares - WATCH - https://rumble.com/vo915h-how-to-generate-more-leads-for-your-business-now-with-american-success-stor.html Business | Profit First | Mike Michalowicz on How to Go from Busy to Profitable - WATCH - https://rumble.com/v2oplhk-business-profit-first-mike-michalowicz-on-how-to-go-from-busy-to-profitable.html Tyler: How has your business changed since you first started working with Clay? Ryan Wimpey of TipTopK9.com Dog Training: It's definitely gotten a lot better. We've got a lot of systems and marketing in place now. I don't even worry about marketing anymore. Tyler: So, does Thrivetime business coaching program handle that or do they just kind of get you all set up and let you all handle it from there? Ryan Wimpey of TipTopK9.com Dog Training: Nope — they handle all of our marketing. Tyler: Really? Ryan Wimpey of TipTopK9.com Dog Training: Yeah. They do our YouTube ads, Facebook ads, re-targeting, and Google AdWords. Embed the Following Video - Entrepreneur Podcast | “What's so great about working with Clay and his team is because they do it all for us! We've been working with Clay for the past 5 months, 2 of which have been our biggest months ever!!!” - Ryan Wimpey (Founder of TipTopK9.com) - WATCH - https://rumble.com/v3tatzj-entrepreneur-podcast-whats-so-great-about-working-with.html Tyler: And you feel like those marketing channels bring in a worthwhile amount of leads or business? Ryan Wimpey of TipTopK9.com Dog Training: Oh yes — last week was actually our biggest week in terms of leads, ever. Tyler: Of those marketing channels that you guys use to get in front of your ideal customers, what does your “Three-Legged Marketing Stool” consist of? (Note: this “three-legged marketing stool refers to an approach that Clay and Dr. Zoellner teach to make sure the high quality leads come in and sustainably keep doing so.) Ryan Wimpey of TipTopK9.com Dog Training: Ours consists of our “Dream 100”, search engine optimization, and AdWords. [At this point, me and Ryan chat for a few minutes about how inexpensive pay-per-click advertising is between Google and social media these days.] Ryan Wimpey of TipTopK9.com Dog Training: YouTube is working wonders for us right now. They made a great video for us. TipTopK9.com Dog Training Franchisee JT Lawson Shares How Implementing Clay Clark's Proven Processes, Best-Practice Systems, Checklists, Scripts and Workflows Have Helped Him to Grow His Organizations: EMBED THE FOLLOWING VIDEO: https://rumble.com/v2foyk4-dog-training-the-jt-lawson-tiptopk9.com-dog-training.html?mref=pk4ld&mrefc=16 Tyler: And when that gets in front of a prospect who has been to your website before (Note: aka re-targeting/re-marketing), you're only showing your ad to people that are likely to be interested in dog training in Tulsa to begin with, right? Ryan Wimpey of TipTopK9.com: Exactly. Tyler: During the last conference that I went to, Clay mentioned that you all were in the beginning phases of franchising out the Tip Top K9 model to some people in Idaho. Can you elaborate on that a little bit, please? Ryan Wimpey of TipTopK9.com: We actually have a location in Owasso that just opened this week and we've got a location in Twin Falls, Idaho. We've got another location opening in Boise, Idaho in about 3 months. TipTopK9 Dog Training Franchisee Brett Denton Shares How Implementing Clay Clark's Turn-Key Business Systems Has Helped Him to Grow & Scale Multiple Successful Businesses.EMBED THE FOLLOWING VIDEO: https://rumble.com/v2ft2hk-dog-training-learn-how-to-achieve-time-freedom-and.html?mref=pk4ld&mrefc=13 Tyler: Wow. That's gotta be insane to see a business that you started — the uniforms, the van, everything — being used by someone in a completely different state. Ryan Wimpey of TipTopK9.com Dog Training: It is! Right now, we have 9 other trainers and 2 admin people, so looking back, it's crazy to think about how at one point I was doing the whole thing by myself out of a van. Embed the following video - Entrepreneur Podcast | Clay Clark Client Success Story | "The linear workflow for us and getting everything out on paper & documented is really important..I definitely just stared at the walls figuring out how to make my facility look like this?” - WATCH - https://rumble.com/v3tauad-entrepreneur-podcast-clay-clark-client-success-story-.html Tyler: That's crazy… Ryan Wimpey of TipTopK9.com Dog Training: I know — Clay really helped us with his systems, because — while we could get to 4 or 5 people — taking us to the point of having ten or more employees, or doubling our size, helped us double our incomes. [At this point, me and Ryan start talking about our mutual adoration for the book The E-Myth Revisited. I won't bore you with the details of that little tangent.] Tyler: How was working with the Thrivetime business coaching program key in bringing you all to the point of where you are now launching multiple franchise operations? TipTopK9 Dog Training Franchise Owner Josh Johnson Shares How Implementing Clay Clark's Proven Systems And Processes Have Allowed Him to Achieve Business SuccessEMBED THE FOLLOWING VIDEO: https://rumble.com/v2f1pvk-business-learn-how-create-both-time-and-financial-freedom-now.html?mref=pk4ld&mrefc=15 Ryan Wimpey of TipTopK9.com Dog Training: If I never had been able to step out of the day-to-day grind, I would've never had time to build the systems that have let us replace ourselves (referring to he and his wife, Rachel). So, she was able to work on the management systems and call center stuff, and I was able to train the trainers and come up with systems for private lessons and everything else. We were really able to pull back on our involvement because we were able to systemize everything. We don't have to worry about our marketing or our website. And when we have a coach who we have to stay accountable to on a weekly basis… it helps tremendously. Tyler: Well, I'll let you all get back to working on your business! Thanks for your time! Ryan Wimpey of TipTopK9.com Dog Training: Thanks! TipTopK9 Dog Training Franchise Owner Charlie Ulrich Shares How Implementing Clay Clark's Proven Turn-Key Business Systems Have Allowed Him to Grow Two Successful Businesses Embed the Following Video: ​https://rumble.com/v2ftsxi-dog-training-charles-ulrich-shares-how-clay-clark-has-helped.html?mref=pk4ld&mrefc=17 Learn More About the TipTopK9.com Growth Story HERE: The TipTopK9.com Success Story (Part 1) - WATCH - https://www.thrivetimeshow.com/business-podcasts/pt-1-tip-top-k9-story/ The TipTopK9.com Success Story (Part 2) - WATCH - https://www.thrivetimeshow.com/business-podcasts/pt-2-tip-top-k9-story/ The TipTopK9.com Success Story (Part 3) - WATCH - https://www.thrivetimeshow.com/business-podcasts/pt-3-tip-top-k9-story/ The Clay Clark Business Growth Experience Personified with the Founders of TipTopK9.com & the Co-Founder of TipTopK9.com Franchising, Clay Clark - https://www.thrivetimeshow.com/business-podcasts/thrive-experience-personified-tip-top-k9-case-study/ Business Podcasts | The TipTopK9.com Before & After Success Story After Working With Clay Clark - WATCH - https://www.thrivetimeshow.com/business-podcasts/business-podcasts-the-tip-top-k9-before-and-after-success-story-after-working-with-clay-clark/ Time Freedom + Financial Freedom = A Dog Lover's Dream + The Tip Top K9 Franchise Story - WATCH - https://www.thrivetimeshow.com/business-podcasts/time-freedom-financial-freedom-a-dog-lovers-dream-the-tip-top-k9-franchise-story/ The Entrepreneur's On Fire Interview With Clay Clark & Ryan Wimpey | The Proven Processes & Systems You Need to Implement to Build a Time & Financial Freedom Business with Clay Clark & Ryan Wimpey - LISTEN - https://www.eofire.com/podcast/clayclarkandryanwimpey/ Learn About the Tremendous Success & Growth of TipTopK9.com Today At: www.TipTopK9.com NOTABLE QUOTABLE - “He becometh poor that dealeth with a slack hand: But the hand of the diligent maketh rich.” Proverbs 10:4 NOTABLE QUOTABLE - “He that walketh with wise men shall be wise: But a companion of fools shall be destroyed.” - Proverbs 13:20 Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/ See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/ Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com) Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/ See Thousands of Case Studies Today HERE: https://www.thrivetimeshow.com/does-it-work/

Travis Zigler is an optometrist turned entrepreneur. He now runs Profitable Pineapple Ads, which specializes in growing nonprofits with a $120k per year Google Ads Grant and growing brands using Amazon. Top 3 Value Bombs 1. Business is all about serving other humans. 2. If you run a business, you could also build a nonprofit on the side that solves the pain point of your business. 3. Maintain a 5 percent click through rate or greater. The more specific that single keyword AdWords campaign that you get, the higher click through rates going to be. Check and start your nonprofit with Travis - Pineapples For Progress Sponsors HubSpot Put your sales team on the fast track to winning Q4 with Sales Hub! Learn more at HubSpot.com/sales Belay Don't be the bottleneck to your organization's growth! Schedule a free delegation consultation with Belay Text FIRE to 55123 to schedule your delegation consultation today Policygenius Simplifying the process of getting life insurance so you can protect the people you love. Head to Policygenius.com to get your free life insurance quotes and see how much you could save