Podcasts about legalmarketing

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In this episode of Counsel to Counsel, Steve speaks with legal tech executive and former practicing attorney Ben Chiriboga, founding team member of Nexl, a legal CRM platform built specifically for law firms. Ben shares how Nexl is transforming how lawyers manage client relationships and streamline business development—and offers a candid look at his own journey from litigator to legal tech entrepreneur.

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What if law firm branding isn't just marketing—but a mindset rooted in self-awareness, vulnerability, and metrics? Chris Earley, CEO of Earley Law Group, chats with LAWsome co-hosts, Tanner Jones and Matt Smyers. Chris is not only a CEO, but a thought leader in the legal industry. He writes monthly for the American Bar Association, Massachusetts Lawyers Weekly, as well as the Business of Law Insider. He also hosts The Earley Show Podcast, where he speaks with attorney-entrepreneurs in the legal field.  When he's not working on growing and scaling his firm, he enjoys spending time with his wife and two children, coaching his kids' sports teams, running, and meditating. He is also a really bad drummer. In this LAWsome episode, he discusses his personal journey with law firm branding. He speaks of being a giver and how vulnerability helped him with his growth mindset. Listen in to learn how understanding numbers can help you make more informed decisions for your law firm. You can connect with him on LinkedIn here - https://www.linkedin.com/in/bostonpersonalinjurylawyer/ and his website - https://www.chrisearley.com/  Find his book here: https://www.amazon.com/Scaling-Wall-Journey-Childhood-Fullfillment/dp/B0DQWFM2DY TLDR: In this episode, you will learn about How vulnerability lends to maintaining a growth mindset Overcoming the fear of investing in your marketing  

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In this conversation, Karin Conroy, a legal marketing strategist, discusses the evolution of law firm websites and the importance of unique branding in legal marketing. She emphasizes the pitfalls of copying competitors and the need for firms to develop their own unique selling propositions. The discussion also touches on the significance of being first to market and avoiding shortcuts in marketing strategies. Karin provides insights into how firms can differentiate themselves and succeed in a competitive landscape.  Links from the episode:  www.conroycreativecounsel.com  https://conroycreativecounsel.com/blw/  Chapters  00:00 Introduction to Legal Marketing and Website Contest  02:59 The Evolution of Law Firm Websites  06:01 The Pitfalls of Copying Competitors  08:54 The Importance of Unique Branding  12:05 Strategies for Being First to Market  14:52 Conclusion and Resources for Legal Marketing 

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Join me and special guest Janet Falk for legal marketing tips you likely haven't heard before. Inside of today's episode, you'll learn: - How to rethink the buyer's journey (and why it's more about confirmation than anything), - The 5 main ways to market as a lawyer, and - Why not shy away from media attention (but instead, seek it out). Janet has a wealth of experience from which to learn (so do yourself a favor and listen now). The post Episode #201: Legal Marketing Tips (You Haven’t Heard Before) appeared first on Life & Law Podcast.

In this conversation, Karin Conroy, a legal marketing strategist, discusses the evolution of law firm websites and the importance of unique branding in legal marketing. She emphasizes the pitfalls of copying competitors and the need for firms to develop their own unique selling propositions. The discussion also touches on the significance of being first to market and avoiding shortcuts in marketing strategies. Karin provides insights into how firms can differentiate themselves and succeed in a competitive landscape.  Links from the episode:  www.conroycreativecounsel.com  https://conroycreativecounsel.com/blw/  Chapters  00:00 Introduction to Legal Marketing and Website Contest  02:59 The Evolution of Law Firm Websites  06:01 The Pitfalls of Copying Competitors  08:54 The Importance of Unique Branding  12:05 Strategies for Being First to Market  14:52 Conclusion and Resources for Legal Marketing  Learn more about your ad choices. Visit megaphone.fm/adchoices

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Mastering SEO for Law Firms: Insights from Lindsey Busfield of Optimize My Firm

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why you might want to think twice before sprinkling pop culture references throughout your thought leadership content: 1. You're prematurely helping your content go stale 2. There's no guarantee your audience will know what you're talking about 3. Pop culture references could damage your credibility and make your audience members question your professionalism 4. You'll almost certainly alienate some members of your audience 5. Pop culture references can show a lack of awareness on your part regarding social issues and how people feel about them 6. Pop culture references can distract your audience from absorbing your knowledge, wisdom, and insights+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Welcome to AI Lawyer Talking Tech. In this episode, we examine the significant transformation underway in the legal profession driven by artificial intelligence. From boosting efficiency in tasks like document drafting and research for smaller firms to presenting new challenges related to accuracy and ethics, AI is reshaping how legal work is done. We'll discuss the strategic shift AI enables, allowing lawyers to focus on higher-value client interactions, and the critical need for careful planning and integration as firms adopt these tools. Stay tuned as we explore this evolving technology and its implications for the future of law.Unlock efficiency: How GenAI helps smaller law firms thrive in a competitive legal landscape07 May 2025Legal.ThomsonReuters.comApple Eyes Adding AI Search to Replace Google, Ending Tech Giant Partnership07 May 2025PYMNTS.comResearchers Influenced Reddit Users With AI Bots. Now They Face Legal Action.07 May 2025MovieguideOn LawNext: Navigating ‘Unruliness': Hence Cofounder Sean West on How Politics, AI and Law are Rewriting Business Rules07 May 2025LawSitesThe Siren's Song of Generative AI in Pleadings07 May 2025JD SupraILTA Evolve: Fitting GenAI into your current systems can be difficult, but not impossible07 May 2025Thomson ReutersTraveling Internationally? What to Know About Airport Phone Searches at the US Border07 May 2025KQEDPatented: ‘Energy Efficient Legged Mobile Robot' and More North Texas Inventive Activity07 May 2025Dallas InnovatesWhy Accuracy—and Humans—Still Matter in Legal Marketing and the Legal Profession07 May 2025WebWire | Recent HeadlinesUK marketing leads AI adoption, legal sector hesitant Today07 May 2025IT Brief UKNavigating Diminished Value Claims07 May 2025Lawyer MonthlyBridging the Gap Between Litigation and Science07 May 2025TechPolicy.pressPerplexed about AI? Richard Susskind wants to help07 May 2025ABA JournalPlanning Your AI Policy? Start Here.07 May 2025Corporate Compliance InsightsActionstep celebrates record UK growth as midsize law firms embrace cloud-first innovation07 May 2025Legal FuturesThe Evolution Of In-House Counsel In An AI-Driven World07 May 2025Forbes.comFree AI Is All You Need to Supercharge Your Practice07 May 2025SlawRegistration is open for SBM's Great Lakes Legal Conference in June07 May 2025LegalNews.comThe Biggest News at CLOC May Be This No-Show07 May 2025Zach Abramowitz is Legally DisruptedWhat Happens When a Law Firm Starts Using Draftlex07 May 2025Legaltech on MediumILTA Evolve: Fitting GenAI into your current systems can be difficult, but not impossible07 May 2025Thomson Reuters InstituteAI for Legal Professionals: The Future Is Already Here07 May 2025Legaltech on MediumFTC Finalizes COPPA Rule Changes, New Rule Takes Effect in June07 May 2025Venable LLPQuit Monkeying Around: FDA Offers Faster Approval Times in Bid to Phase Out Animal Testing07 May 2025McDermott Will and EmeryA view from California: Privacy Agency enforcement, CCPA Rulemaking and CIPA reform07 May 2025Clark HillDay Pitney's William Roberts Recognized on the 2025 Lawdragon 500 Leading Global Cyber Lawyers List07 May 2025Day PitneyEssential Features to Look for in Legal Technology Solutions Legal tech is a powerful ally—but only when it's chosen wisely.06 May 2025Legal ReaderLathrop GPM Launches Sacramento Office Amid Ongoing California Expansion06 May 2025Lathrop GPM

The Evolution of Legal Technology: Past, Present, and Future with Dennis Kennedy   In this episode of Legal Marketing Radio, LaFleur Marketing hosts Dennis Kennedy, the director of the Center for Law Technology and Innovation at Michigan State University. They discuss the evolution and future of legal technology, Dennis's pioneering steps in law blogging, and the importance of authentic communication in marketing legal services. Dennis shares insights on name, image, likeness rights in the digital age, and frameworks for leveraging AI in legal practice. The conversation covers the intersection of personal interests with professional practice and the evolving landscape of legal technology and its impact on legal practice.   00:00 Introduction to Legal Marketing Radio 00:03 Meet Dennis Kennedy: Legal Tech Pioneer 00:54 Early Days of Legal Blogging 02:26 The Evolution of Legal Communication 04:52 Target Audience and Legal Marketing 08:05 Personal Stories and Legal Marketing 09:38 Balancing Personality and Professionalism 16:16 AI and the Future of Legal Marketing 21:21 Dennis Kennedy's Legacy and Advice 27:14 Conclusion and Farewell  

Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week's General Counsel panel at the Legal Marketing Association's International Conference. They explore five critical themes that every law firm should understand to strengthen client loyalty, grow relationships, and win new business.

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“I believe that to be a good marketer, you have to be a patient marketer and understand that the customer journey involves so many points of interaction with your brand.” –Cassidy Lewis In this episode of LAWsome, Cooper Hurley's CMO, Cassidy Lewis, shares the wisdom she has learned on her journey in the marketing industry with LAWsome co-hosts Tanner Jones and Matt Smyers. She discusses the need for proactivity and community-oriented marketing, along with budgeting guidance. She also speaks to the importance of data when it comes to attribution. You can connect with her on LinkedIn here - https://www.linkedin.com/in/cassidy-lewis-74822536/ and her website - https://thecmoacademy.com/  TLDR: In this episode you will learn How data speaks to your attribution and budgeting  What co-marketing is and how to utilize it for your law firm The most common marketing mistakes law firms make  

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In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through five topic areas for future thought leadership content that are hiding in your law firm's awards submissions: 1. "Best practices" or "How we did it" analyses of the kinds of matters your firm included in its submissions 2. Industry-specific insights gleaned from the work your firm did for various organizations within a single industry 3. Innovative approaches to litigation, deals, and legal disputes generally 4. Innovative uses of technology 5. Innovative approaches to staffing legal matters+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

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As legal professionals gather in Washington, D.C. for a packed week of industry conferences, including the 40th anniversary of the Legal Marketing Association, Gina Rubel and Jennifer Simpson Carr take a candid look at what it means to show up authentically during turbulent times.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five reasons why it's so important for you to nail your introductions to your thought leadership content.Well-written introductions keep your readers engaged and wanting to continue reading by: 1. Creating a favorable first impression; 2. Capturing their attention; 3. Framing the topic in a way that communicates they should continue reading; 4. Establishing your credibility as a trustworthy source for the information you're about to discuss; and 5. Giving your readers a sense of the payoff they'll receive for reading your content until the end + Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Building Powerful Connections Through Events & Networking

Legal marketing is undergoing major shifts in 2025, from AI integration and Google's evolving search algorithms to changing social media strategies and the rise of video content.• Google's emphasis on Experience, Expertise, Authoritativeness and Trustworthiness (EEAT) means generic content won't rank well• Online reputation management should be proactive, not reactive, as reviews heavily influence potential clients• Client connection remains the foundation of effective legal marketing regardless of technological changesSubscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

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Fear Sells: Using Scarcity in Legal MarketingThis episode explores how legal marketers can effectively leverage scarcity and urgency to connect with potential clients and drive prompt actions. • Understanding the psychology of scarcity and its impact • Fear of missing out as a motivator in legal marketing • Strategies to highlight time-sensitive offers • Showcasing demand to build trust and prompt action • Ethical considerations in fear-driven marketing Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the secret benefit of regularly producing thought leadership content that no one talks about: You become a much better networker. Here's why: 1. Regularly producing thought leadership content sharpens your communications skills. 2. Regularly producing thought leadership content forces you to build deep knowledge of topics relevant to clients, referral sources, and anyone else you're networking with. 3. Regularly producing thought leadership content helps you become more confident and more composed.4. Regularly producing thought leadership content helps you become a master ice breaker.5. Regularly producing thought leadership content helps you with storytelling and the ability to easily cite examples of your work when you're networking.+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of client goals. In today's episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief Marketing and Business Development Officer at Ballard Spahr, to discuss how legal teams can benefit hugely from taking a more holistic approach to their marketing and business development efforts.  Ian and Will cover:  What Ian hopes to bring to his role and the surprises he's faced  How Ian's approach to marketing and business development shifted after running previous client programs The importance of legal teams seeing clients from multiple perspectives Ian's strategies for keeping everyone on the same page and motivated when taking a new approach, especially when it comes to buy-in How Ian encourages his team to understand the pressures of the different areas of the business as a way to build empathy and improve the client experience Advice for others looking to take a more holistic approach to legal marking and get their team on board

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Is SEO Dead? What PI Firms Must Know in 2025!In this episode of The Lawyer Mastermind Podcast, Casey Meraz and Leann Pickard dive into innovative strategies to break past growth plateaus. From SEO and PPC to AI's impact on LSAs, we explore proven tactics to generate more high-value cases. Watch now to unlock new growth opportunities!

As the President/CEO of Roux Advertising, Eric Morgan takes a strategy first approach to building marketing campaigns that grow call and case volume for his law firm clients around the U.S. In this method, his 29 years of strategy mapping, account management, media buying and creative production, across legal marketing and other categories, brings clarity, accountability, and a healthy return to marketing campaigns. He applies his award-winning data-driven campaign building to client initiatives across offline, online, non-traditional, and community outreach advertising efforts. His insights and approach have helped deliver successful marketing strategies and media campaigns for brands across the U.S., including Morris Bart, LLC, Frank D. Azar & Associates, The Law Office of Craig Goldenfarb, Wayne Wright Injury Lawyers, Shelly Leeke, Harrah's Casino, Louisiana Office of Tourism, Hotel Monteleone, and Visit Baton Rouge. Eric earned an M.B.A. at Tulane University and a B.A. from Loyola University in Advertising Communications with a minor in Marketing. With over 28 years of strategy, advertising and media buying experience, Eric regularly speaks on the topics at conferences. In 2009, he was named Top Executive of the Year by the Advertising Club of New Orleans. He has taught Advertising Media Planning in Loyola University's Communications Department and is a fellow of Loyola's Institute for Environmental Communications and the Institute of Politics. Eric sits on the Board of Directors of the Go.Be., supporting entrepreneurial minority small business owners, and is a past board member of Louisiana Chapter of the Entrepreneurs' Organization and the Tulane Association of Business Alumni.  Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Eric Morgan: Website: www.rouxadvertising.com X: https://twitter.com/RouxAdvertising LinkedIn: https://www.linkedin.com/company/roux-advertising/ Facebook: https://www.facebook.com/RouxAdvertising/

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) says that you're a selfish jerk for not producing thought leadership content because society benefits when intelligent people produce thought leadership and put it out into the world.Wayne highlights the groups of people that suffer when you don't produce thought leadership, such as:1. Current clients2. Prospective clients3. People who would never hire you4. Politicians5. Mission-driven organizations6. Your employees7. Your co-owners8. Pro bono organizations9. Your family10. You+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, I'm taking a break from interviewing guests to share some exciting news—my new book, Think Like a Lawyer, Act Like an Entrepreneur, is being published by the American Bar Association in late March! If you've ever struggled with marketing yourself or felt uncomfortable with business development, this book is for you. As lawyers, we're trained to be analytical and risk-averse—great for legal work, but not always helpful when it comes to growing a practice. In the book, I share practical strategies to help you shift your mindset, build relationships, and integrate marketing into your professional life in a way that feels natural. Tune in to hear about my own journey with business development, why I wrote this book, and how it can help you market yourself without feeling like a salesperson. To order, click here.

Subscriber-only episodeKiller Landing Pages: The Secret Weapon for Legal MarketingThis episode delves into the impact and design of landing pages in legal marketing, emphasizing their role as powerful tools for converting visitors into clients. We discuss the essential elements of high-converting landing pages, strategies for ongoing optimization, and the importance of understanding client needs.• Explanation of landing pages and their focused purpose • Breakdown of the eight essential elements that make a landing page successful Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a text

When most PI firms are going all-in on digital and legal SEO, Michael DePasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert. Master legal marketing strategies that drive law firm growth. Get Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  In this episode of Personal Injury Mastermind, Michael DePasquale shares his unique journey from TV station operations to running a successful personal injury practice across multiple states. With rare insider knowledge from running a 40-station broadcast network, Michael reveals how he leverages TV economics to negotiate better media buys and achieve lower case acquisition costs than competitors. He explains why combining traditional media with digital marketing has been his winning formula for law firm growth, why he's targeting secondary markets that others overlook, and the strategic thinking behind his recent rebrand. We discuss: Why focusing on marketing "blocking and tackling" fundamentals for attorneys outperforms exotic tactics How understanding TV station economics creates an advantage in media buying and case acquisition The strategic approach to law firm growth by expanding into secondary markets instead of major metros Balancing traditional media with digital marketing and legal SEO for optimal results Michael's counterintuitive all-trial attorney model and why it works for his firm How his recent rebrand from DePasquale and Moore to DM Injury Law is performing Recruiting strategies that help attract top legal talent in competitive markets Leadership lessons learned while scaling from solo practitioner to 60+ attorneys Guest Details Michael DePasquale is the founder of DM Injury Law (formerly DePasquale & Moore), operating across multiple states with over 60 attorneys. His background running a 40-station broadcast network gives him unique insight into media buying and marketing strategy that few attorneys possess.  Michael DePasquale: LinkedIn  DM Injury Law: Website, Instagram Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite law firm marketing experts - for all your digital and traditional needs.   Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ ---------------------------------------- Janet Falk, Ph.D., is a Communications professional with more than 30 years of experience in-house, as a consultant and at public relations agencies. As Chief Strategist at Falk Communications and Research (www.JanetLFalk.com), she advises attorneys at small law firms and with a solo practice on Media Relations and Marketing Communications to: attract new clients, remain top of mind with prior clients, keep in touch with referral sources, help recruit associates, generate a news story about litigation that puts pressure on opposing counsel and achieve business goals. Janet leads workshops on these topics and advises on media relations, website, LinkedIn profile, articles in non-legal industry trade publications and client newsletters, among other areas. She has published articles on Media Relations and Marketing in The New York Law Journal, The New Jersey Law Journal and Marketing the Law Firm and is a frequent speaker on webinars and podcasts about Public Relations, Networking and Legal Marketing. Speak with her for a complimentary Strategic Communication Session (30-minute consultation) to assess your Communications activity and online presence. She guarantees TWO IDEAS. Links: Website: https://www.Janetlfalk.com Subscribe to monthly newsletter: https://bit.ly/2MNB11W http://www.linkedin.com/in/janetlfalk Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of "The Free Lawyer," host Gary Miles interviews marketing expert Michael Lourie, founder of Driver Media Worldwide. They discuss the crucial role of LinkedIn in law firm marketing, emphasizing its potential for branding, visibility, and lead generation. Michael highlights common mistakes lawyers make on LinkedIn, such as not updating profiles, and stresses the importance of maintaining an active presence. They also explore the benefits of outsourced marketing support, measuring ROI, and the future impact of AI on legal marketing. Michael offers practical advice for improving online presence and underscores the importance of balancing work and personal life. Michael Lourie has been in marketing and sales for over 30 years and he founded Driver Media Worldwide because he saw the need for a nimble, responsive, out-sourced marketing team that could assist small-to-medium sized law firms and professional services firms with EVERYTHING regarding LinkedIn, marketing, PR and communications. LinkedIn's Potential for Lawyers (00:01:42)Common LinkedIn Mistakes (00:03:16)Networking Efficiency (00:04:23)Time Management for Lawyers (00:05:12)Measuring Marketing Success (00:06:46)LinkedIn Ads Overview (00:08:09)Targeted Advertising Benefits (00:10:26)Branding Importance (00:12:43)Supporting Smaller Firms (00:14:50)Building Client Relationships (00:16:20)Finding Authentic Voice on LinkedIn (00:18:20)Website Updates for Law Firms (00:20:05)Lead Generation Strategy (00:20:10)Importance of Website (00:21:09)Lead Generation Roadblocks (00:22:10)Measuring Marketing Success (00:23:21)Future of Legal Marketing (00:25:11)First Steps to Improve Marketing (00:26:38) Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

In this episode of "The Free Lawyer," host Gary converses with Stephanie Grober, Marketing and Public Relations Director at Horowitz Agency. They delve into the evolving landscape of legal marketing, emphasizing the need for law firms to adapt their strategies to stay relevant. Stephanie highlights the importance of content marketing, AI integration, and cross-selling within firms. She offers practical advice for attorneys seeking national recognition, stressing the significance of continuous marketing efforts. The episode concludes with insights on balancing professional success and personal freedom, encouraging lawyers to engage with marketing professionals for sustained growth and visibility. Stephanie is the Marketing and Public Relations Director at Horowitz Agency delivering strategic integrated marketing and public relations services to leading law firms and professional services firms with a results-oriented mindset. Common Marketing Mistakes (00:04:13)Importance of Content Marketing (00:06:50)Public Relations Strategies (00:08:12)Maintaining Media Visibility (00:11:12)Measuring ROI in Marketing (00:12:27)Examples of PR Success (00:14:13)Balancing Promotion Strategies (00:15:43)Handling Multiple Practice Areas (00:16:30)AI in Legal Marketing (00:17:53)Crisis Communications (00:19:48)Distinguishing Law Firms (00:22:03)Reevaluating Messaging (00:23:34)Emerging Trends in Legal Marketing (00:24:07)Getting Publicity as an Attorney (00:25:19)Marketing Activity Strategy (00:25:33)Leveraging Published Content (00:26:54) Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free  Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

Gary Sarner is the Founder of ROI360+, a company specializing in revolutionizing law firm marketing. Under his leadership, ROI360+ has become known for crafting media buying strategies that dominate the airwaves, helping law firms expand their reach significantly. Gary is a seasoned legal marketing expert with over 37 years of experience in radio advertising. In this episode… In today's competitive landscape, legal firms must navigate a crowded marketplace to capture the attention of potential clients. Standing out requires more than expertise — it demands strategic branding and authentic connections that resonate with individuals during critical moments. So, how can these firms leverage innovative approaches and personalized communication to ensure they remain at the top of their clients' minds when they need them most? Gary Sarner, a legal marketing expert, dives into the transformational strategies that can catapult a law firm from obscurity to prominence. He discusses his evolution from radio to founding a legal marketing agency, sharing pivotal moments that defined his path. Gary discusses how his agency doesn't just focus on delivering results, but also on creating impactful media campaigns that dominate the airwaves. His insights into the subtle nuances of radio advertising, the significance of staying true to one's “why,” and the art of cultivating relationships offer invaluable lessons for any business looking to enhance its reach and relevance. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Gary Sarner, Founder of ROI360+, about redefining legal marketing strategies. Gary shares his journey from a budding radio salesperson to a legal marketing powerhouse, the pivotal moment that led him to launch ROI360+, and the mistakes and lessons he's learned in legal marketing.

When every expert is trying to sell you something, how do you really know what your firm needs - or what you're wasting money on? In this episode of Personal Injury Mastermind, John Schroeder, owner of DeFacto Digital Consulting, reveals what he's learned from auditing PI firms spending anywhere from $5K to $100K monthly on marketing. From intake gaps to SEO failures, John shares the brutal truth about where most firms are hemorrhaging money without even knowing it. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  As founder of DeFacto Digital Consulting, John built his business on a radical premise: providing unvarnished, data-driven analysis of law firms' marketing performance.. In this candid conversation, he reveals the common blind spots he finds when analyzing firms across the country - and why most firms don't discover these issues until they're "$50K in the hole." If you're investing in marketing but unsure about the real ROI, this episode gives you the framework to evaluate what's actually working. We discuss: Why 90% of intake processes are substandard (and bleeding cases) The real reason most SEO campaigns fail (it's not what agencies tell you) How Google Ads managers are losing control (and your money) The exact metrics John uses to audit marketing performance How to know if your marketing agency is actually delivering results Why most firms discover problems $50K too late Guest Details John Schroeder is the owner of DeFacto Digital Consulting, specializing in unbiased audits of law firms' digital marketing performance. After years in legal lead generation and agency work, John founded DeFacto to help firms get honest, objective analysis of their marketing effectiveness without trying to sell additional services. John Schroeder:  LinkedIn, Instagram DeFacto Digital Consulting: Website, Instagram  Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:51 The Truth About Legal Marketing Audits  02:07 What Actually Drives PI Cases Today  03:17 Evaluating Intake Performance  04:58 Common SEO Mistakes and Solutions  08:10 Google Ads: Manual Control vs Automation  10:11 In-House vs Third-Party Intake Teams  12:21 Origins of DeFacto Digital  13:45 The Audit Process Explained Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels

When 460,000+ law firms compete for attention, casting a wide net is no longer enough. In this episode of Personal Injury Mastermind, we explore how AI and innovative business models are reshaping case acquisition. From precision targeting to owning distribution channels, discover how forward-thinking firms land premium cases by fishing with a spear instead of a net. Dominate your market today. Grab a copy of Chris' latest book, Personal Injury Lawyer Marketing: From Good to GOAT.  We discuss: How FirmPilot's AI platform uses psychographic data to target ideal clients Why vanity metrics like organic traffic matter less than qualified leads The real metrics that determine Google Ads placement and cost How Top Class Actions built a 1.5M monthly visitor platform The economics of commercial vehicle cases and mass torts Why traditional case acquisition methods are becoming obsolete Using data feedback loops to optimize marketing spend Guest Details Jake Soffer is the founder and CEO of FirmPilot, an AI-powered marketing platform helping law firms target premium cases. With a background in computer engineering and natural language processing, Jake is revolutionizing how firms approach digital marketing.  Jake Soffer: LinkedIn Firm Pilotl: Website  Scott Hardy is the founder of Top Class Actions and Leagify Law Firm. Through his innovative approach to case acquisition and Arizona's new rules allowing non-lawyer ownership, Scott has built a platform that attracts 1.5 million potential clients monthly.  Scott Hardy: LinkedIn  Top Class Actions: Website, Legal Fi Website Chris Dreyer and Rankings Details Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.  Rankings: Website, Instagram, Twitter Chris Dreyer: Website, Instagram Newsletters: The Dreyer Sheet  Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize Work with Rankings: Connect Time Stamps 00:00 Intro  00:43 Meet Jake Soffer & FirmPilot 03:22 The Evolution of Legal Marketing  07:06 AI Marketing Capabilities  10:30 Scott Hardy & Top Class Actions  12:14 Commercial Vehicle Cases  14:59 Forward Integration Strategy  18:36 Closing Thoughts Additional Episodes You Might Enjoy 80. Mike Papantonio, Levin, Papantonio, & Rafferty — Doing Well by Doing Good 84. Glen Lerner, Lerner and Rowe – A Steady Hand in a Shifting Industry 101. Pratik Shah, EsquireTek — Discovering the Power of Automation 134. Darryl Isaacs, Isaacs & Isaacs — The Hammer: Insights from a Marketing Legend 104. Taly Goody, Goody Law Group — Finding PI Clients on TikTok 63. Joe Fried, Fried Goldberg LLC — How To Become An Expert And Revolutionize Your PI Niche 96. Brian Dean, Backlinko — Becoming a Linkable Source 83. Seth Godin — Differentiation: How to Make Your Law Firm a Purple Cow 73. Neil Patel, Neil Patel — Digital A New Approach to Content and Emerging Marketing Channels