Podcasts about legalmarketing

In this episode of The Free Lawyer podcast, the host interviews Anthonia Berry, a seasoned legal marketing and business development strategist. Anthonia shares her journey into legal marketing, clarifies the difference between marketing and business development, and offers practical tips for attorneys to build sustainable client relationships. She discusses the impact of technology on legal business growth, the enduring importance of human connection, and the value of personalized coaching. Anthonia emphasizes aligning one's legal practice with personal passion and invites listeners to connect for further guidance on intentional business development.At the helm of Strategy Academy is Anthonia Berry, a seasoned legal marketing and business development strategist with over 19 years of experience working with international and national law firms across the world. With deep industry expertise, she understands the unique challenges attorneys and law firms face in developing and sustaining client relationships in an increasingly competitive market.Anthonia is known for her tailored, action-oriented approach, crafting custom business development strategies that align with each firm's unique objectives and market position. Her proven track record includes successfully guiding law firms of all sizes in implementing growth-driven initiatives that yield measurable results.Under her leadership, Strategy Academy provides a holistic business development framework, from one-on-one advisement for attorneys to firm-wide strategy development, ensuring both short-term success and long-term sustainability. Committed to helping law firms not just compete—but lead, Anthonia continues to empower legal professionals with the insights, tools, and strategies needed to thrive in today's legal marketplace.Anthonia's Journey into Legal Marketing (00:01:33)Innate Talent vs. Learned Skills (00:03:24)Business Development vs. Marketing (00:05:07)Why Established Lawyers Need Business Development (00:06:17).Anthonia's Unique Approach at Strategy Academy (00:09:13)Tailoring Strategies for Different Law Firms (00:11:24)Three Immediate Business Development Actions (00:12:54)Building Organic, Not Salesy, Relationships (00:16:39)Recent Shifts in Legal Marketing (00:20:02)The Future: AI and Digital Trends (00:22:48)The Value of Outside Coaching (00:24:20)Choosing the Right Support Model (00:27:03)Advice for Building an Aligned Practice (00:29:12)You can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessmentWould you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the dirty little secret reason why more attorneys don't consistently create thought leadership content, and what their marketing and business development colleagues should do about it.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode of The Managing Partners Podcast, Kevin Daisey sits down with Will Brooks of Leduc Entertainment to talk about authentic content creation for law firm owners. Will shares his powerful mindset shifts on overcoming fear, starting imperfectly, and finding your authentic voice on camera. Learn how attorneys can use social media, podcasts, and local partnerships to grow their brands and build genuine community engagement. Discover why “your first episode will suck, and that's okay,” and how to create endless content ideas that connect locally while growing your practice. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we're a fit. Chapters (00:00:00) - Law Firm Leadership: Think Big(00:00:33) - Law Firm Podcast(00:02:09) - Legal Marketing in the Comedy Studio(00:05:58) - Getting Back in Front of the Camera(00:11:40) - Lawyers: The Networking Power of Podcasts(00:17:26) - How to Make Content Fun(00:20:56) - How to start a social media page(00:23:03) - Referral Producers: Don't Get Out of Touch With(00:28:43) - Local Businesses on XYZ Law Firm Podcast(00:31:52) - 5 Tips for Becoming a Fantasy Football Champion(00:33:22) - How to Reach Out to Leduc Entertainment

What can 40 years of legal marketing tell us about the future of the profession? In this special episode of the LMA Podcast, Ashley Stenger, LMA CEO, sits down with John Byrne, 2025 LMA president, and Rachel Shields Williams, 2026 LMA president, to celebrate LMA's 40th anniversary and explore what's next for the field of legal marketing and business development. Tune in to learn: • How legal marketers have evolved from the early days of developing brochures to establishing themselves as data-driven, strategic partners inside law firms. • Why hyper-targeted client experiences and measurable outcomes are replacing one-size-fits-all approaches. • The real impact of AI on legal marketing, and why human judgment, empathy and storytelling remain irreplaceable. • What the next 40 years could bring: new roles, deeper collaboration and a more diverse, client-centric industry. • How LMA will help members lead change, not just adapt to it, through technology and professional development initiatives. Forty years in, and the legal marketing landscape continues to evolve. This episode shares what's coming next and how you can stay ahead, no matter your role or focus. The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

Law firms are no longer operating in a period of stability; they require momentum. Marketing leaders are expected to evolve alongside the business, retrofitting strategy around lateral growth, proving value through data, and guiding attorneys who are neither new nor at the top.  In this episode of the CMO Series Podcast, we're joined by Kathryn Whitaker, Chief Marketing Officer at Burr & Forman, to explore how her leadership and strategic approach have adapted since her first appearance on the podcast back in 2022.  Kathryn shares insights into how marketing supports opportunistic expansion, the shift toward outcome-driven metrics, and why mid-career attorneys might be the biggest missed opportunity in law firm growth strategy today. Kathryn and Eugene discuss: Law firm growth through strategic scaling Lateral integration to build long-term success The importance of data-driven storytelling to inform decisions AI's practical impact on efficiency and visibility The underleveraged investment in mid-career attorneys

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five things NOT to do when writing a "Year in Review" thought leadership article regarding the past year's developments in the industry you serve. These five things are:Position the article toward a general industry audienceDiscuss events and developments chronologicallyGloss over the details of the events and developments that you're coveringFocus entirely on what happened the previous yearWrite the article in an overly polished professional tone====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode of "The Free Lawyer," host Gary interviews Eric Ritter, CEO of Digital Neighbor and digital marketing professor, about law firm growth through effective SEO and branding. Eric shares his journey into legal marketing, the importance of defining an ideal client, and how law firms can stand out in a crowded market. They discuss AI's impact on legal marketing, the value of continuous learning and coaching, and practical strategies for work-life balance. Eric emphasizes building authentic brands and sustainable marketing systems, offering actionable advice for lawyers seeking fulfillment and long-term success.Eric Ritter is the CEO & Founder of Digital Neighbor, a nationally recognized SEO and digital marketing agency specializing in law firm growth. With over a decade of experience, Eric is a leading authority in legal marketing and AI-driven client acquisition. Known as "The SEO Sommelier," he simplifies complex digital strategies to drive growth for law firms.Eric is an adjunct professor at the University of South Florida, teaching digital marketing. He has also been featured in Authority Magazine, Search Engine Watch, and Porch. He hosts The Search Bar Podcast and leads Sip & Search, a networking series for attorneys.In addition to his professional work, Eric is actively involved in the community, serving on multiple nonprofit boards in the Tampa Bay area.Eric's Journey into Legal Marketing (00:02:10) The SEO Sommelier Concept (00:03:07) Myth 1: The Ideal Client Profile (00:04:28)SEO Focus and Resource Allocation (00:06:11)Standing Out in a Crowded Market (00:06:56) Myth 2: All Cases Are the Same (00:09:08) Consistency and Lawyer Involvement in Marketing (00:10:48) Digital Neighbor's Differentiation (00:12:44) Teaching and Staying Current (00:13:46) AI's Impact on Digital Marketing (00:15:06) The Future of Digital Marketing (00:16:58) Answer Engine Optimization (00:20:17) Sustained Law Firm Growth vs. Burnout (00:21:15) The Value of Coaching and Professional Development (00:22:44) Lawyer Fulfillment and Avoiding Burnout (00:24:19) First Steps for Established Law Firms (00:25:04) Work-Life Balance and Delegation (00:26:16) Recharging and Hobbies (00:28:02) Transformation Through Marketing (00:29:44)Would you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-freeYou can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessment

In this episode of Legally Bond, Kim talks with Bond's Chief Marketing Officer, Kelly Beauchamp, about how law firms build trust, not hype, through client-focused marketing strategies. From digital platforms and LinkedIn to AI tools and personalized content, Kelly shares practical steps for attorneys and marketers to grow with purpose. 

For this year's Thanksgiving edition of the CMO Series Podcast, we bring together an outstanding group of legal marketing leaders to reflect on the people and practices that have shaped their careers. What emerges is a clear and compelling message about the importance of trust, collaboration and shared generosity in building strong marketing teams and firm cultures. Thank you to our special guests for sharing their insights: Angela Pandolfo Roy, Chief Marketing Officer at Gibbons, Maura Brandt, Chief Marketing Officer at Crowell & Moring, Sarah Kempsey, Chief Marketing and Business Development Officer at Montgomery McCracken, Michael Huntsman, Chief Business Development and Marketing Officer at Bilzin Sumberg Baena Price & Axelrod, Phill McGowan, Founder of Phill McGowan Marketing, Alexandra DeFelice, Chief Marketing and Business Development Officer at Jeffer Mangels Butler & Mitchell LLP, Vanessa Crocetto, Chief Marketing Officer at Butzel, Douglas Gold, Chief Operating Officer at Mitchell Silberberg & Knupp LLP, Rebecca Wissler, Chief Marketing and Business Development Officer at Ice Miller, Danielle Wuschke Paige, Chief Marketing and Growth Officer at Nixon Peabody LLP, and Lindsey McReynolds, Chief Client Relations Officer at Schwabe Williamson & Wyatt. Across the episode, they share how firms can build environments where collaboration truly thrives. Creating space for people to contribute, recognising effort, supporting new ideas and giving credit freely all strengthen teams and empower talent to grow. Their reflections remind us that the most successful organisations are built on trust and a genuine willingness to lift others up. It's a thoughtful and timely conversation for this season of gratitude. Wishing you a wonderful Thanksgiving.  

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how his approach to posting content on LinkedIn has changed thanks to choosing to be notified every time certain people with large followings post on the platform.According to Wayne, being notified when these people post:1. Helps him reverse engineer both successful and unsuccessful posts;2. Inspires him regarding the substance of his posts;3. Inspires him regarding the formats of his posts; and4. Reminds him that not every post, even from LinkedIn "experts,"  is going to be "a banger." ====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Welcome to episode 306 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jon Robinson and Marc Rioux, no-BS marketing technologists with over a decade of proven success in the legal industry. Jon and Marc have built tech-first teams that handle every aspect of law firm marketing. Their work is tracked through dashboards that measure what matters, connecting marketing results to intake and operations in platforms like Litify and SmartAdvocate. Their mission is clear and ethical: help law firms gain more clients, deliver better client experiences, and provide full-funnel visibility for owners. As co-hosts of the Jon & Marc Podcast and frequent conference speakers, they share what works—and what doesn't—so firms can focus on out-executing their competition, not out-spending them. What to expect in this week's episode:   Omnipresent Branding in a Moving Market - Why firms must show up across channels as search fragments into AI, social, and local touchpoints - Practical ways to build memorable multi-touch awareness without out-spending competitors SEO+ for the AI Era - Keeping core SEO strong while adding credible brand mentions, list inclusions, and near-real-time iteration - How to make your content the source AI cites by injecting proprietary insights and local expertise Paid Media That Actually Converts - Maxing LSAs, defending brand terms, and when (not) to run non-brand PPC - Measuring full-funnel impact from click to signed case—not just "leads" Rebrands, Migrations & Reputation - Changing names/domains fast without losing equity—what to update and in what order - Turning reviews, PR, and community proof into durable advantage over PE-backed entrants Ops Alignment & Authentic Content - Connecting marketing to intake and case ops for higher close rates - Why real humans beat avatars for trust—and how to scale authentic content across channels Resources:  Website: jonandmarc.comLinkedIn: linkedin.com/company/jon-and-marc Facebook: facebook.com/profile.php?id=61578375167789 YouTube: youtube.com/@JonandMarc Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Nima is a Northwestern University Pritzker School of Law graduate and currently works as the Founder and CEO of JusticeArch. Nima's journey demonstrates that betting on yourself and succeeding in that bet can yield the greatest dividends throughout life. Nima and I started prior to Law School, where at UCLA, he would cold call his way into his first job, and explore his interests in policy and non-profit organizations. Law School was always on his mind, and during the intermission between college and law school, Nimma recommended the various pre-law school legal experiences he had and just how impactful they were. Then we moved to Nima's introduction to Northwestern University Pritzker School of Law, on a full scholarship. Going into his first year, Nima would face some health problems, making an already tough 1L year into a nightmare. But, despite it all, Nima persevered, a huge topic of importance for him. We then spoke about Nimma's various legal internships during Law School and his decision to open up JusticeArch in his 2L year. What makes the JusticeArch story so fascinating is that it was a completely different service at the beginning than it is today. After realizing what he sought in JusticeArch may not work, Nima would pivot into what it is today, a Legal Marketing infrastructure built by JDs, for JDs. Finally, Nima and I spoke about the biggest decision of all and why he did it, turning down an offer from Kirkland & Ellis, and going all in on himself and Justice Arch. Nima shows in this episode that the greatest bet one could make is the bet on themselves!Nimma's LinkedIn: https://www.linkedin.com/in/nima-ostowariJusticeArch: https://justicearch.comBe sure to check out the Official Sponsors for the Lawyers in the Making Podcast:Rhetoric - takes user briefs and motions and compares them against the text of opinions written by judges to identify ways to tailor their arguments to better persuade the judges handling their cases. Rhetoric's focus is on persuasion and helps users find new ways to improve their odds of success through more persuasive arguments. Find them here: userhetoric.comThe Law School Operating System™ Recorded Course - This course is for ambitious law students who want a proven, simple system to learn every topic in their classes to excel in class and on exams. Go to www.lisablasser.com, check out the student tab with course offerings, and use code LSOSNATE10 at checkout for 10% off Lisa's recorded course!Start LSAT - Founded by former guest and 22-year-old superstar, Alden Spratt, Start LSAT was built upon breaking down barriers, allowing anyone access to high-quality LSAT Prep. For $110, you get yourself the Start LSAT self-paced course, and using code LITM10 you get 10% off the self-paced course! Check out Alden and Start LSAT at startlsat.com and use code LITM10 for 10% off the self-paced course!Lawyers in the Making Podcast is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Lawyers in the Making Podcast at lawyersinthemaking.substack.com/subscribe

Bobby Steinbach, co-founder of legal marketing firm, MeanPug, shares why SEO isn't enough and how law firms can scale smarter with branding, AI, and omnichannel strategy.

Before SEO. Before TV. Even before yellowpage ads — there was Ross Cellino. In this live episode from PIMCon 2025, the “Godfather of Legal Marketing” unpacks how he built one of the most recognizable law brands in history. From his pioneering marketing strategies to jingle-driven dominance, Cellino shares the decisions, instincts, and creative risks that reshaped how lawyers advertise, and how to build a legacy that lasts longer than any campaign. You'll learn: Why niching down built a billion-dollar PI brand How Cellino & Barnes outspent and outbranded every competitor The strategy behind billboards, jingles, and unforgettable phone numbers How brand recognition keeps cases coming when referrals don't If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok Join the waitlist for PIMCon 2026: events.pimcon.org/e/pimcon26

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In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why thought leadership is an infinite game and the five ways to get into the right mindset to play it so you can master it.1. Understand that thought leadership is, in fact, an infinite game.2. Come to grips with the fact that you're a professional content creator, not just someone who provides the services you provide to your clients.3. Always be on the hunt for inspiration.4. Become—and stay—a student of the game.5. View your time spent ideating, creating, and distributing content as an investment in your career and in bettering your life.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

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In this episode of Lawman's Lounge, Rich Newsome joins Bill Umansky for a candid conversation about the evolution of trial law, the challenges of building a firm, and the power of mentorship. From his journey as a federal prosecutor to founding Trial School, Rich shares insights on resilience, niche specialization, and the future of legal advocacy in a tech-driven world.

In today's episode of Legal Marketing Minutes, I will show you one very easy way to repurpose and post content you have already created. I will also share recent conversations and comments I had this past week about artificial intelligence when it comes to lawyers, law firms, and the state of AI within the profession. If you are in a place where you can leave a comment, please do so, as I would love to hear from you. If not, feel free to email me at nancy@myrlandmarketing.com. Also, my website, where you can find all of my contact information, and my other podcast, Legal Marketing Moments, can be found at https://myrlandmarketing.com/podcasts/legalmarketingminutes.com Thanks for spending a few of your Legal Marketing Minutes with me!

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the chatter about why social media followers don't matter anymore, and why that's wrong, especially for professional services providers.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In an industry where tradition often outweighs transformation, building trust and influence is the foundation for earning long-term credibility and needs to start from within. In today's must-listen episode of the CMO Series podcast, Eugene speaks with Jennifer Stokes, Senior Director of Marketing and Business Development at Shipman & Goodwin, to explore her long-awaited insights into the importance of earning trust and credibility internally. With nearly two decades at the firm, Jen brings a unique perspective on what it takes to earn trust in a legacy-driven law firm. From navigating leadership dynamics to championing the role of marketing at the strategic table, Jen has played a key role in reshaping how BD and marketing are perceived and prioritized. Eugene and Jennifer cover: How the role of Marketing has evolved during her 17 years at Shipman & Goodwin Jen's approach to building internal trust and influence in a relationship-driven industry The value of having strategic thought partnerships Jen's partnership achievements including cultural and mindset shifts How to build long-term credibility

Did you like this episode? Dislike it? In this episode, Marc Cerniglia breaks down the misunderstood world of content marketing and reveals why its real value goes far beyond generating leads. Most law firms only see a fraction of the referrals, repeat business, and authority they could be getting — all because they're measuring the wrong things. Marc explains how to uncover the true ROI of your firm's content marketing and use it to attract better clients, charge what you're worth, and make your other marketing work even harder.

Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares insights from 15 years of law firm marketing experience and breaks down how to promote your firm confidently without crossing ethical lines. From understanding your state bar's intent to using smart, compliant strategies that still get attention, Marc explains how to balance creativity and caution in your marketing — so you can stand out and stay out of trouble.

This week, Seasoned legal marketing leader Steve Smith breaks down how plaintiff firms pick torts, acquire cases, and build co-counsel relationships to drive predictable growth and mitigate risk through diversification. From Roblox to microplastics, Steve guides us through the trends shaping mass tort law

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) walks through six reasons why attorneys and other professional services providers should still be producing bylined thought leadership articles today, even with the upheaval in the content marketing and thought leadership world: 1. Bylined thought leadership articles allow you to be discovered by humans 2. Bylined thought leadership articles allow you to be discovered by AI 3. Bylined thought leadership articles allow you to build authority through borrowed credibility from the media outlets you're publishing your articles in 4. Bylined thought leadership articles are potent business development and marketing materials 5. Bylined thought leadership articles are impressive pieces of your content library 6. Bylined thought leadership articles can lead to earned media coverage of the topics you're discussing in those articles====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

One of my newsletter subscribers asked how to strategically choose their marketing activities. After all, there are a lot out there (many of which could work for anyone). How do you know which ones would be best for you (now)? Another subscriber asked about ways to expand reach with high-end clients (without being salesy). Although these questions are separate (and were asked by two different people), they're interconnected. Because strategic legal marketing is what uplevels both reach and clients (while narrowing down the options so that you can do what's best for you). Today, we're covering: >>> What strategic legal marketing is. >>> How to strategically narrow your legal marketing options. >>>How to expand reach AND uplevel clients (without spending a ton of time doing it). *** ELEVATE Business Development Mastermind: https://www.coursecorrectioncoaching.com/business-development-mastermind/ The post #208: Strategic Legal Marketing (To Uplevel Your Reach & Clients) appeared first on Life & Law Podcast.

I'll never forget the panic I felt the first time I learned that you legally needed a physical mailing address in the footer of every marketing email you send. At […] The post Avoid These Legal Marketing Mistakes with Maria Spears Ollis appeared first on Amanda Warfield.

In this episode, Molly reveals why law firms must go beyond digital ads and embrace grassroots community outreach. She explains how a dedicated outreach coordinator drives authentic relationships, brand credibility, and high-quality leads—delivering far greater ROI than traditional marketing methods.    Key Takeaways: Hiring a dedicated community outreach coordinator can significantly boost a law firm's branding and client engagement. Grassroots marketing strategies offer a more human and effective approach in an era dominated by digital and AI technologies. Personal connections and relationship building are critical components of successful business development, leading to higher quality lead generation. Molly provides practical insights into how law firms can track and measure the performance of outreach activities to maximize ROI. Participating in local groups like ProVisors offers significant networking opportunities and allows firms to create lasting community relationships.   Quote for the Show: "AI and digital tools can get you leads, but it's human connection that converts them into loyal clients and lasting referral sources." - Molly McGrath   Links: Podcast with Carlos Ferrerosa: https://youtu.be/DDABJh8bStc Podcast with Cassidy Lewis: https://youtu.be/H7t1nngx5Xk  Website: https://hiringandempowering.com/ Facebook: https://www.facebook.com/hiringandempowering Instagram: https://www.instagram.com/hiringandempowering LinkedIn: https://www.linkedin.com/company/hiring&empoweringsolutions/ The Law Firm Admin Bootcamp + Academy™ : https://www.lawfirmadminbootcamp.com/ Get Fix My Boss Book: https://amzn.to/3PCeEhk   Ways to Tune In: Amazon Music - https://www.amazon.com/Hiring-and-Empowering-Solutions/dp/B08JJSLJ7N Apple Podcast - https://podcasts.apple.com/us/podcast/hiring-and-empowering-solutions/id1460184599 Spotify - https://open.spotify.com/show/3oIfsDDnEDDkcumTCygHDH Stitcher - https://www.stitcher.com/show/hiring-and-empowering-solutions YouTube - https://youtu.be/eVyuakaRFz4 

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why it's important to look in the "thought leadership mirror" to see what your thought leadership says about you, your expertise, and your authority—and what to do if you don't like what you see in the reflection.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

What if the fastest way to grow your law firm was not about keeping score but about giving more? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Randy Kessler, one of the most recognized family law attorneys in America. With decades of experience, a national reputation, and a client roster that includes athletes, celebrities, and high-profile figures, Randy has built his practice on something most lawyers overlook: generosity. This conversation reveals why giving first is not only the right thing to do but also the most powerful growth strategy in law. Here's what you'll learn: Why abundance-minded attorneys never run out of opportunities How generosity and referrals have fueled Randy's career and reputation The overlooked habits that attract clients, colleagues, and media attention If you want to build a practice that stands the test of time, start by asking not what you can get but what you can give. ---- Show Notes: 02:24 – Why Randy chose family law and how passion shaped his career 05:35 – Building a practice through generosity, referrals, and showing up 07:53 – The Evander Holyfield story and the power of authentic relationships 09:20 – How media presence built his brand and why availability matters more than perfection 13:04 – Why so many marriages fail and the biggest reasons couples get divorced 17:14 – The emotional side of divorce and how judges really make decisions 19:16 – Why networking and referrals are the foundation of Randy's recurring revenue 22:07 – How giving cases to other lawyers became Randy's most underrated growth strategy ---- Links & Resources: Kessler & Solomiany National Football League Buffalo Bills New Orleans Saints Evander Holyfield Atlanta Hawks Laura Wasser Michael Jordan Magic Johnson Kobe Bryant ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana 121. Ben Crump — Speaking Truth to Power: The Fight for Social Justice in America 19. Harlan Schillinger — The Future of Legal Marketing

In this week's Legal Speak episode, Spotlight Marketing and Branding Co-Founder Danny Decker reveals three steps attorneys and law firm operators can deploy to help attract potential clients via ChatGPT. In addition to explaining a shift in how users seeking legal information are leveraging generative AI, the North Carolina-based marketing expert sat down with Legal Speak co-host Cedra Mayfield to outline the steps litigators can take to help their contact information populate as results to legal inquiries posed in ChatGPT. Hosts: Cedra Mayfield & Patrick Smith Guest: Danny Decker Producer: Charles Garnar  

Publishing a book may feel like an overwhelming project, but for lawyers it can be one of the most effective ways to build credibility, attract new clients, and open doors to new opportunities. In this episode of Counsel to Counsel, host Stephen Seckler speaks with Melanie Herschorn, publisher and book marketing strategist, about how attorneys can transform their expertise into a powerful marketing asset. Melanie draws on her diverse career in journalism, PR, entrepreneurship, and publishing to explain: Why publishing a book can significantly enhance your visibility and authority as a lawyer Common myths that hold professionals back from writing a book — and how to overcome them How long it realistically takes to produce a client-facing book and why length isn't the most important factor The difference between self-publishing, traditional publishing, and hybrid models How to continue marketing your book long after the launch, and whether there's a “statute of limitations” on calling it “new” Creative ways to repurpose book content into social media, podcasts, speaking engagements, and client gifts The role of AI in publishing — where it can help, and where it creates risks Melanie also shares her process for guiding attorneys from concept to published book, and how her clients have seen tangible business growth as a result. If you've been curious about publishing but aren't sure where to begin, this episode will give you the roadmap and inspiration to take the first step

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why, in order to survive and thrive in today's evolving content world, attorneys and their firms (and all professional services providers and their firms, for that matter), need to be THE DESTINATION for thought leadership in the eyes of their target audiences and not simply A SOURCE of it.In other words, they need to be the Joe Rogan of their practices.Wayne walks through seven high-level considerations attorneys and their firms should keep in mind as they build out their content programs in the hopes of becoming THE DESTINATION for thought leadership for their target audiences.1. Commit to the concept of thought leadership.2. Commit to the idea of owning a niche or owning an industry.3. Create thought leadership consistently.4. Take an omnichannel approach to content creation.5. Consider producing content across the content spectrum.6. Create a content team and staff it appropriately.7. Regularly seek feedback from your audiences. ====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice? Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage): https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Welcome to episode 294 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Stuart Foster, co-founder of Law Firm Fractional CMOs, to explore how law firms can modernize their marketing and stand out in today's hyper-competitive legal landscape. Stuart brings decades of experience leading global marketing for brands like L'Oréal, Moët Hennessy, Hilton, and Topgolf. As a seasoned fractional CMO, he now helps small and midsize law firms develop winning strategies, manage agency relationships, and create sustainable growth—without the overhead of hiring in-house. If you're tired of random marketing tactics and ready to build a system that works, this episode is for you. What you'll learn about in this episode:   Why execution without strategy leads to wasted marketing spend  – Most law firms jump into tactics like SEO or PPC without a clear plan  – A solid marketing strategy must align with business goals and target audiences How to differentiate your firm in a saturated legal market  – Generic messaging like “we win big” no longer cuts through the noise  – Law firms must find unique positioning and voice that resonates with clients The importance of client-centered messaging over firm credentials  – Clients care more about outcomes and empathy than awards or titles  – Speak to what your clients are worried about—not just what you've achieved Simple ways to analyze your client base and adjust targeting  – Data on demographics, case types, and referral sources reveals key patterns  – Many firms are surprised to find they're speaking to the wrong audience What fractional CMOs actually do—and why your firm might need one  – Fractional CMOs provide strategic leadership and manage execution  – They bring executive-level marketing expertise at a fraction of the cost   Resources:  Website: www.lawfirm-cmo.comLinkedIn: www.linkedin.com/in/hstuartfoster  Facebook: www.facebook.com/profile.php?id=61576919995052    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

In this episode of "The Free Lawyer," host Gary interviews Steve Steckler, a veteran marketing and leadership coach for lawyers and author of Think Like a Lawyer, Act Like an Entrepreneur. They discuss practical strategies for lawyers to overcome marketing challenges, emphasizing behavior change, authenticity, and relationship-building over traditional sales tactics. Steve shares insights on balancing legal work with business development, the impact of the billable hour, and leveraging AI tools. The episode offers actionable advice for lawyers to grow their practices, reduce burnout, and achieve greater personal and professional freedom.Steve is a seasoned marketing, career, and leadership coach with 20+ years of experience working with 100's of partners, associates, and in-house counsel. He advises attorneys on advancing their careers and coaches them on taking actions that will help them reach their goals.  He helps lawyers to change their mindset when they are not advising clients.As an attorney who has dedicated his entire professional life to helping lawyers find more career satisfaction and achieve marketing success, Steve is “Counsel to Counsel.” What gets him excited is identifying ways to get intelligent professionals to embrace the change they want and then move past obstacles that are getting in the way.Unique Approach: Behavior vs. Mindset (00:03:08) Evolution of Legal Marketing and Coaching (00:05:21) Lawyer Personality Traits and Challenges (00:06:52) Key Behavior Changes for Lawyers (00:08:34) Client Success Story (00:10:01) Why Lawyers Struggle with Marketing (00:12:11) Authenticity in Marketing Activities (00:12:37) The “Yes, But” Disease (00:13:58) Leveraging Lawyer Traits Positively (00:15:55) The Platinum Rule (00:16:28) Building Authentic Relationships (00:17:23) Common Marketing Mistakes (00:19:24) Prioritizing Marketing Despite Busyness (00:20:38) Finding Authentic Marketing Strategies (00:21:54) Being of Service vs. Selling (00:23:30) Impact of AI on Legal Marketing (00:24:14) Key Takeaways from the Book (00:27:03) Monetizing Social Connections (00:28:57) Advice for Hesitant Marketers (00:31:05) Personal Freedom and Legal Practice (00:31:23)Would you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free Would you like to schedule a complimentary discovery call? You can do so here: https://calendly.com/garymiles-successcoach/one-one-discovery-call

We welcome back legal marketing expert Gyi Tsakalakis, President of AttorneySync and host of the Lunch Hour Legal Marketing podcast. Five years after Gyi's first appearance on Technically Legal, he discusses the dramatic shifts in digital marketing for law firms, driven largely by the rise of artificial intelligence. Gyi highlights how AI is changing the landscape for lawyers, from automating back-office functions and data analysis to influencing content creation and search engine optimization (SEO). He explains why law firms must diversify their marketing channels beyond just Google to adapt to the new era of conversational search and AI overviews. Despite these technological advances, Gyi emphasizes that the human connection, including a simple handwritten note, remains the most powerful tool in an attorney's arsenal. He argues that as technology automates the mundane, it forces lawyers to focus on the relationships and empathy that truly differentiate their practice. Key Takeaways: Diversify Marketing Channels: Law firms must move beyond a "one-trick pony" approach with platforms like Google and diversify their client acquisition strategies to include social media, email, and local events. The Problem with Client Intake: Gyi discusses the persistent issue of lawyers not responding to inquiries and how AI can help automate certain parts of the intake process, though the human touch is still crucial for building trust. Do What the Bots Cannot: Attorneys should leverage AI for tasks that can be automated (e.g., scheduling, data analysis) to free up time to focus on complex legal work and building meaningful client relationships. AI for Data Analysis: A powerful, overlooked use case for AI in a law firm is analyzing internal data, such as call transcripts and financial records, to identify blind spots and inform marketing strategies. The Future of SEO and Search: Gyi predicts that search will become more conversational and influenced by AI Overviews and that ad-based models will be integrated into all major AI platforms.  

Travis Hoechlin is the CEO of RizeUp Media, an agency specializing in helping law firms generate new clients, increase revenue, and grow their businesses through online marketing strategies. With over 15 years of experience in legal marketing, he has significantly contributed to the company's rapid success, including making the Inc. 5000 list two years in a row. His expertise lies in managing various aspects of marketing, from website development to SEO and pay-per-click advertising. Travis previously worked in the mortgage business before channeling his competitive spirit and sales acumen into founding RizeUp Media. In this episode… Many law firms struggle to attract new clients beyond referrals, leaving them unable to scale consistently or predictably. They often lack strong intake processes, fail to respond quickly to leads, and resist adopting modern marketing strategies. How can attorneys shift from reactive, referral-dependent growth to a proactive approach that drives steady business? Travis Hoechlin explains how attorneys can strengthen their client acquisition efforts by refining intake systems, embracing targeted online strategies, and focusing on relationship-driven growth. Travis emphasizes the importance of speed-to-lead, tracking conversion data, and coaching legal teams on handling inbound inquiries. He also shares how in-person networking, trade shows, and a seasoned sales team can outperform purely digital outreach for reaching attorneys. Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Travis Hoechlin, Co-founder and CEO of RizeUp Media, about scaling law firm visibility and client acquisition. Travis discusses lessons from his baseball and mortgage careers, how to gain credibility with lawyers, and the role of intake in converting leads. He also covers the impact of AI on marketing, strategies for client retention, and the importance of diversification.

Curious about the hidden dangers of relying too heavily on AI in your law firm?Brian Glass, author of Renegade Lawyer Marketing, discusses the risks of overreliance on AI in law firms and why human relationships continue to be the primary driver of profit.Brian believes a law firm should be more than a place that handles claims. It should be a business where people thrive. For his team, that means setting ambitious one-year and ten-year goals, receiving coaching to achieve them, and living exciting, fulfilling lives outside the office. For clients, it means best-in-class service, meticulous attention to detail, and over 260 five-star Google reviews to prove it.This approach yields two powerful results: increased referrals from former clients, lawyers, and medical providers, and a firm culture driven by individuals pursuing ambitious goals. As Brian puts it, when your team thrives, your clients win, and so do you.What You'll Learn:Why AI lead gen ads are destroying client trustThe one non-digital ad that brought in massive ROIHow lawyers are misusing ChatGPT (and getting sanctioned for it)Why your best clients are "lurkers" who consume 10+ hours of contentWhat Brian did to get 25 new clients from 15 lunches and mailersFollow Brian & Great Legal Marketing:Website - https://www.greatlegalmarketing.com/LinkedIn - https://www.linkedin.com/in/fairfaxpersonalinjury/Get GLM Journal here - https://www.greatlegalmarketing.com/glm-journal-special-offerResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Artificial intelligence is dramatically changing how legal services are marketed—and how clients find lawyers. In this episode, Steve Seckler speaks with Annie Stern, a seasoned digital marketing strategist, about what lawyers need to know to stay relevant in the AI era. Key Takeaways: AI tools like ChatGPT are reshaping how clients discover and vet lawyers, including those who rely heavily on referrals. A strong digital footprint—updated bios, accurate directories, and mentions on reputable sites—is now critical for visibility. Traditional SEO isn't dead but must be complemented by AI-readiness strategies. Annie shares the top three things every solo or small firm lawyer should do today to ensure they're discoverable by AI. Resources & Contact: Learn more about Annie Stern's work at RizeUp Media or email her at annie@rizeupmedia.com.

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

Did you like this episode? Dislike it? “Trusted” might sound reassuring—but is it actually helping your marketing? In this episode, John and Mike break down why “proven” might carry more weight in legal advertising and how subtle shifts in language can change how your firm is perceived. If you're trying to build credibility, this one's for you.

Did you like this episode? Dislike it? Words like "fight" might sound powerful—but are they really sending the message you want? In this short and sharp episode, John and Mike unpack why “protect” might be the better word for your law firm's branding. If you're tired of sounding like every other lawyer out there, this one word swap could make all the difference.

Did you like this episode? Dislike it? You're not writing for your lawyer buddies—you're writing for the people who actually hire you. In this episode, John and Mike break down why your words matter more than you think, how to ditch the fluff and clever slogans, and why clients don't care about your resume. It's time to talk about the real power behind what you say—and what you should stop saying immediately.

Did you like this episode? Dislike it? Too many law firms lead with how long they've been around or how much they've won—but clients care more about what you can do for them. In this episode, John and Mike break down why shifting from features to benefits in your content can be a total game-changer. If you want messaging that connects, this switch is where it starts.

Did you like this episode? Dislike it? Law firm ads full of clever wordplay might sound fun—but they're often the reason you're fielding the wrong kinds of calls. In this episode, John and Mike explain why clarity is your best marketing tool. When your messaging tells people exactly what you do, you attract better clients and repel the noise.

You don't need more time — you need fewer excuses. In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with social media advertising powerhouse Billy Gene Shaw to unpack what it really takes to win in a digital-first world. From growing up with nothing to reaching millions daily, Billy shares the mindset, skillset, and speed it takes to stay relevant, dominate attention, and build a brand that can't be ignored. Here's what you'll learn: Why imperfect execution beats perfect hesitation — every single time How to build brand equity through content (even if no one knows who you are — yet) What it takes to be truly valuable in a saturated, attention-starved market You're not too late — you're just not moving fast enough.. ---- Show Notes: 00:00:00 — Introduction: Why Billy Gene's message still resonates 00:03:47 — From welfare to wealth: The origin story that shaped his mission 00:06:53 — The class he walked away from and the lesson in choosing freedom 00:14:30 — The $80 test that unlocked his digital empire 00:18:13 — Why making people laugh can make you rich 00:20:37 — Speed over polish: How imperfect execution wins 00:25:19 — Controlling your narrative in a digital world 00:45:02 — What it really means to be a game changer ---- Links & Resources: Billy Gene is Marketing University of San Diego Tony Robbins Shark Tank Daymond John Dollar Shave Club Poo~Pourri ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 19. Harlan Schillinger — The Future of Legal Marketing 348. Ross Pomerantz. Sales, Sarcasm, and Success: Inside the Mind of Corporate Bro 358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies

Did you like this episode? Dislike it? Not every client is a good fit—and your content should make that crystal clear. In this episode, John and Mike explain how to create messaging that draws in the exact cases you want while quietly turning away the wrong ones. Whether you're done with traffic tickets or tired of divorce drama, your marketing can help filter the noise and focus your practice.

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! When you're chasing a goal as ambitious as helping 10,000 injured clients, you're bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm's growth and kept his best people stuck in paperwork. Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a time-consuming process into a competitive advantage, freeing his team to focus on higher-value work and helping more people. In this episode, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm's potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice. What You'll Learn: How to identify and overcome the hidden bottlenecks slowing your growth Why building your own solutions can give you an edge competitors can't match The role of AI in freeing your team—and your time—to focus on clients How to align your marketing, technology, and vision to hit your biggest goals If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok