Podcasts about legalmarketing

AI is changing legal marketing faster than most law firms realize. In episode 617 of the Lawyerist Podcast, Stephanie Everett talks with Conrad Saam, founder of Mockingbird, about what law firms need to understand as AI begins reshaping marketing, reporting, decision making, and the business of running a firm.  Conrad shares why AI may give smaller, more entrepreneurial law firms a new way to compete against larger firms with bigger budgets and more data. He explains how firms can use AI to build smarter internal systems, improve reporting, and rethink the tools they rely on every day.  The conversation also explores leadership under pressure through Conrad's volunteer work in ski patrol and search and rescue. From staying calm in high stress situations to debriefing after things go wrong, he shares practical lessons law firm owners can apply when managing clients, teams, campaigns, and business decisions.  If you are trying to understand what AI really means for law firm growth, legal marketing, and the future of small firms, this episode offers a grounded look at what is changing, what is overhyped, and what law firm owners should pay attention to next.  Listen to our previous episodes on Legal Marketing, AI & Smarter Law Firm Growth.  #603: Turn Expertise into Clients: Building Authority That AI Recognizes, with Karin Conroy Apple | Spotify | LTN  #584: How to Stay Human in the Age of AI Driven Law Firm Marketing, with Conroy Creative Apple | Spotify | LTN   #580: Smarter Law Firm Marketing: AI Tools That Actually Work, with FirmPilot Apple | Spotify | LTN  #577: Rethinking Law Firm Growth in the Age of AI, with Sam Harden Apple | Spotify | LTN   #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam Apple | Spotify | LTN  Apple | Spotify | LTN  Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X!   If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.   Access more resources from Lawyerist at lawyerist.com.   Subscribe to Lawyerist Podcast: https://play.megaphone.fm/xrm0mqp4tqwi0ozntiu41g   Chapters / Timestamps:  00:00 – Introduction  00:25 – Lawyer Mental Health and Well Being02:45 – Meet Legal Marketing Expert Conrad Saam03:35 – The Early Days of SEO for Lawyers04:00 – What Search and Rescue Teaches About Business06:40 – Why Law Firm Owners Struggle to Disconnect08:45 – Calm Leadership in Stressful Moments09:55 – How Leaders Shape Law Firm Culture12:05 – Using Checklists to Make Better Business Decisions13:00 – Preparing for Problems Before They Happen14:20 – Why Outcomes Don't Tell the Whole Story16:05 – The Value of Legal Marketing Content17:40 – AI and the Future of Legal Marketing18:25 – What ABA Tech Show Revealed About AI19:35 – Why Law Firms May Build Their Own AI Tools20:35 – Can AI Level the Playing Field for Small Firms?23:35 – Replacing Expensive Reporting Systems with AI26:25 – Why AI Rankings Can Be Misleading28:45 – Tactical Marketing for Law Firm Owners31:10 – Rethinking Leadership as a Law Firm CEO32:20 – Closing Thoughts  Learn more about your ad choices. Visit megaphone.fm/adchoices

AI is changing legal marketing faster than most law firms realize. In episode 617 of the Lawyerist Podcast, Stephanie Everett talks with Conrad Saam, founder of Mockingbird, about what law firms need to understand as AI begins reshaping marketing, reporting, decision making, and the business of running a firm.  Conrad shares why AI may give smaller, more entrepreneurial law firms a new way to compete against larger firms with bigger budgets and more data. He explains how firms can use AI to build smarter internal systems, improve reporting, and rethink the tools they rely on every day.  The conversation also explores leadership under pressure through Conrad's volunteer work in ski patrol and search and rescue. From staying calm in high stress situations to debriefing after things go wrong, he shares practical lessons law firm owners can apply when managing clients, teams, campaigns, and business decisions.  If you are trying to understand what AI really means for law firm growth, legal marketing, and the future of small firms, this episode offers a grounded look at what is changing, what is overhyped, and what law firm owners should pay attention to next.  Listen to our previous episodes on Legal Marketing, AI & Smarter Law Firm Growth.  #603: Turn Expertise into Clients: Building Authority That AI Recognizes, with Karin Conroy Apple | Spotify | LTN  #584: How to Stay Human in the Age of AI Driven Law Firm Marketing, with Conroy Creative Apple | Spotify | LTN   #580: Smarter Law Firm Marketing: AI Tools That Actually Work, with FirmPilot Apple | Spotify | LTN  #577: Rethinking Law Firm Growth in the Age of AI, with Sam Harden Apple | Spotify | LTN   #550: Beyond Content: How AI is Changing Law Firm Marketing, with Gyi Tsakalakis and Conrad Saam Apple | Spotify | LTN  Apple | Spotify | LTN  Have thoughts about today's episode? Join the conversation on LinkedIn, Facebook, Instagram, and X!   If today's podcast resonates with you and you haven't read The Small Firm Roadmap Revisited yet, get the first chapter right now for free! Looking for help beyond the book? See if our coaching community is right for you.   Access more resources from Lawyerist at lawyerist.com.     Chapters / Timestamps:  00:00 – Introduction  00:25 – Lawyer Mental Health and Well Being02:45 – Meet Legal Marketing Expert Conrad Saam03:35 – The Early Days of SEO for Lawyers04:00 – What Search and Rescue Teaches About Business06:40 – Why Law Firm Owners Struggle to Disconnect08:45 – Calm Leadership in Stressful Moments09:55 – How Leaders Shape Law Firm Culture12:05 – Using Checklists to Make Better Business Decisions13:00 – Preparing for Problems Before They Happen14:20 – Why Outcomes Don't Tell the Whole Story16:05 – The Value of Legal Marketing Content17:40 – AI and the Future of Legal Marketing18:25 – What ABA Tech Show Revealed About AI19:35 – Why Law Firms May Build Their Own AI Tools20:35 – Can AI Level the Playing Field for Small Firms?23:35 – Replacing Expensive Reporting Systems with AI26:25 – Why AI Rankings Can Be Misleading28:45 – Tactical Marketing for Law Firm Owners31:10 – Rethinking Leadership as a Law Firm CEO32:20 – Closing Thoughts 

Most professionals using AI for content creation are making the same mistake: they're following the "box instructions" and getting bland, forgettable results that scream "AI-generated."In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) breaks down the perfect analogy for AI-assisted thought leadership: boxed brownie mix. Just like boxed brownies, your AI-assisted content can be basic and forgettable, or it can be impressive and memorable.It all depends on how much of yourself you add to the mix and whether you can "spice up" AI-generated content with your unique perspective and voice.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Why is it SO difficult to track success in AI search? You want to rank, AI is a beast, your agency might be full of it, and we want to help. Then, we know people are going to lose their jobs to AI, but whose heads will be the first to roll? --- If the chaos of AI search is making your head spin, let's see if we can get you off the merry-go-round. The lack of understanding and transparency from digital marketing agencies is bonkers right now, so you might be getting bad info about your AI search data. Gyi and Conrad get into the realities of how these AI results really work and how to approach your law firm growth tactics in this environment.  Later, it was fascinating to see the heavily AI-centric startup alley pitches at ABA Techshow. Tons of law firms are building their own tools with AI, so what does this mean for legal tech, marketers, agencies, etc.? Let's discuss whether we're all losing our jobs…   The News: Smokeball and Thomson Reuters are dating. Is it love, or do they just want each other for their data? –  Smokeball and Thomson Reuters Partner to Create the Premier Legal Technology Ecosystem  Wanna chat about the ins and outs and heres and theres of the private equity landscape? Join us at A Seat at the Table May 6-7 at the Baltimore ballfields.  You know what they say, Astroturfing is the best form of flattery. Also, come hang out at r/LHLM! Listicles have never been classy, but did you know that they could also be illegal? Lily Ray explains it well:  Promotional listicles: in some cases, they may actually be *against the law,* according to FTC rules. Come to the LHLM Summit! Join us 8/11-13 for some killer talks on law firm growth. Lee Rudin will be there to tell you why your merch sucks, and we know you don't want to suck. Kerri Coby White is gracing us with an in-depth talk intake, and we know you need that, too! So much good stuff—be there.  Listen Next:  How to Rank in Google AI Mode Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM  Subscribe to Lunch Hour Legal Marketing: https://play.megaphone.fm/boagdxq4tr2wawseaj104w Chapters 00:00 Go Blue! 01:51 Legal Marketing News 02:05 Smokeball and Thomson Reuters Getting Cozy 03:21 Private Equity in Legal: "A Seat at the Table" Event 04:18 We Got Astroturffed! 04:50 Promotional Listicles May Be Illegal (FTC Rules) 08:23 LHLM Summit: Your Merchandise Sucks (Lee Rudin) 09:07 LHLM Summit: In-Depth Intake Talk (Kerri Coby White) 09:38 How to REALLY Rank in AI Search & ABA Tech Show Recap | Segment 1 11:13 The Impossibility of Tracking AI Search Success (Why Agencies Lie) 18:26 Tactical AI Search Optimization: Data Infrastructure & Tracking 24:01 Why It's Still a "Google Most World" & The Importance of Digital PR 37:21 Who Will Lose Their Jobs to AI? (ABA Tech Show Startup Alley) | Segment 2 42:56 The Race to Bespoke AI Software and Headcount Reduction 48:56 Join us for Office Hours Learn more about your ad choices. Visit megaphone.fm/adchoices

Recorded live at the annual meeting of the Legal Marketing Association in New Orleans, this episode features a conversation with Rachel Shields Williams, president of the LMA and director of client intelligence at Sidley Austin, where she has spent 17 years building out roles at the intersection of marketing, business development, knowledge management and data. Earlier this year, Rachel was named a recipient of ALM's Monica Bay Women in Legal Tech Award. Rachel and host Bob Ambrogi discuss how AI is reshaping the work of legal marketers, and why she believes the marketing community is uniquely positioned to help law firms move past the "I'm curious, I want to click the buttons" stage of AI adoption to sustained, repeatable value. They get into the state of innovation in big law — including Rachel's view that firms cannot use AI or money to "skip the canyon of despair" in change management — and why she thinks meaningful innovation often looks less like a headline and more like getting one percent better every week. The conversation also covers the changing competitive landscape facing traditional firms, from AI-native entrants like Norm AI to MSOs and a resurgent ALSP market; the long-running debate over the billable hour; the four interrelated elements Rachel sees at the heart of every law firm's data — documents, clients, matters, and people; and what firm leaders should be doing right now to stay competitive over the next decade. Throughout, Rachel returns to a theme about which she calls herself an "unapologetic humanist" — technology and process will keep changing, but the firms that win will be the ones that put the right people in the room first.   Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. Paradigm, home to the practice management platforms PracticePanther, Bill4Time, MerusCase and LollyLaw; the e-payments platform Headnote; and the legal accounting software TrustBooks. Briefpoint, eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner).   If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.  

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses how to inject storytelling into legal thought leadership.Everyone says you need "storytelling" in your legal marketing. But how are you supposed to tell a story when you're writing about court decisions or legal or industry trends?If you try to force a story into a standard piece of legal thought leadership, it usually fails.In this episode, Wayne breaks down the specific article type that solves this problem: The "Best Practices" article. This approach allows you to shift the focus from legal updates to real-world client success stories without sounding like a promotional sales brochure.Wayne discusses how to frame your strategies as objective best practices, how to put the reader in your client's shoes, and how to overcome the common fears attorneys have about sharing their "special sauce."By using the Best Practices framework, you demonstrate your expertise and authority while making your content as refreshing and consumable as a cool lemonade on a hot day.#LegalMarketing #ThoughtLeadership #ContentMarketing #LegalWriting #Storytelling #LawFirmMarketing====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode of the He Said, She Said: Razor Branding™ Podcast, Jaci and Michael sit down with William McLaughlin, Director of Marketing at McNees Wallace & Nurick LLC and founder of the BD Roundtable, to talk about what it really takes to build and market a law firm brand in one of the most complex and competitive spaces in professional services. William shares how corporate law firms require a level of intentionality that goes far beyond billboards and TV spots, and why legal marketers often find themselves acting as translators, culture builders, and change managers all at once. He also explains how his experience building legal market strategy across 12 Asia-Pacific jurisdictions shaped the way he approaches audience, context, and differentiation today. From passing warm lead data to the BD team to studying the competitor client experience, this conversation is a practical look at how strategic marketing can cut through the noise and actually move a firm forward. Key Takeaways Corporate legal marketing requires a tailored, intentional approach for every practice group, audience, and geography Marketers in professional services firms are often translators, helping attorneys turn complex ideas into content clients actually want to read Passing warm lead data from the marketing team to the BD team is one of the highest-value moves a legal marketer can make Studying the competitor client experience, including RFP response times and follow-up, is a powerful and underutilized research tool AI can streamline workflow and improve consistency, but it cannot replace the human storytelling and authentic voice that truly differentiates a firm Alumni are some of a firm’s most valuable brand ambassadors and should be actively cultivated Listen wherever you get your podcasts or at razorbranding.org

In this new season of the Elder Law Growth Podcast, the Bambiz team pulls back the curtain and shares what they see every day, from broken tracking and weak intake to the small fixes that can make a huge impact. This new season is all about getting into the day-to-day of law firm marketing. If your marketing isn't working, this is where to start.**Bambiz FREE RESOURCES**

The gap is widening between marketers who strategically adapt and those who dwell at the bottom of the marketing funnel. In this episode, Gordon and Corey pressure-test what's actually working on the front lines by turning to a seasoned CMO, who reveals a messy reality where customer journeys are fragmented, ROI is harder than ever to prove, and gut + attribution storytelling often beats clean data. Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review!  Want to join the conversation? Share your comments at borrellassociates.com/podcast.

In this episode of Cherokee Business Radio, Joshua Kornitsky interviews Matt Starosciak, owner of Proven Law Marketing and author of The Lawyers Marketing Book. Matt shares insights on the challenges small law firms face in a competitive marketing landscape, emphasizing the importance of strategy over isolated tactics. He highlights the often-overlooked client intake process as […]

Welcome to episode 326 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes back Stuart Foster, fractional CMO and marketing transformation expert. Stuart works with law firms through his company, Law Firm Fractional CMOs, helping firms turn outdated marketing systems into scalable growth engines by combining executive-level marketing leadership with modern digital strategy. The conversation focuses on how AI and generative search are transforming the legal marketing landscape. Stuart explains why many firms are still operating with a marketing model built 20 years ago around broadcast media, PPC, and traditional SEO. With the rise of AI tools like Google Gemini and conversational search, potential clients are researching attorneys differently, often finding answers directly through AI summaries instead of clicking through search results. What you'll learn in this episode:   Why Many Law Firm Marketing Models Are Outdated - How many firms still rely on a marketing structure built around traditional media - Why today's digital environment requires a more integrated and adaptive strategy The Rise of Generative Search - How tools like Google Gemini are changing the way potential clients search for lawyers - Why "zero-click search" is reducing the number of people clicking through to websites What Generative Engine Optimization (GEO) Means for Law Firms - Why appearing in AI-generated answers requires more than ranking in search results - How a firm's overall digital footprint influences AI recommendations Smarter Marketing Through AI Tools - How modern tools can audit websites, identify keyword gaps, and generate optimized content - Why these tools allow firms to implement strategies faster than traditional SEO methods The Only KPI That Truly Matters - Why impressions, clicks, and traffic are indicators, not the final result - Why law firms should ultimately measure marketing success by signed cases per month Resources:    Website: lawfirm-cmo.comLinkedIn: linkedin.com/in/hstuartfoster Facebook: facebook.com/profile.php?id=61576919995052  Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind https://www.pilmma.org/events/super-summit DISCOUNT CODE: 26SSGROW 

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the three ways writers can alienate their audiences when they write AEO/GEO content—that is, content designed to be found and served up by AI models like ChatGPT, Gemini, and Claude: 1. The structure of their content 2. Its density 3. Its tone====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

AI search is fundamentally changing how law firms get discovered online. Learn the critical differences between traditional SEO and Generative Engine Optimization, and discover why structuring content for AI citation could be your firm's biggest competitive advantage. Omni Marketing City: Swansea Address: 103-104 Walter Road Website: https://omnimarketing.agency

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) reveals why, thanks to AI, the traditional approach to legal thought leadership is no longer enough, and introduces the concepts attorneys and legal industry executives must master if they want their thought leadership to thrive in the age of generative AI.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

A real Olympian on our little podcast?! Athlete and lawyer Rich Ruohonen shows us all how excellence and commitment are good for business. And, more importantly, how standing up for what's right as both a citizen and a representative of the law is so necessary in our current cultural climate.  ---- Okay, so maybe you can't be an Olympian, but you can grow your business by pursuing your passions, investing in your community, and showing genuine care for those around you. Gyi and Conrad are honored to welcome Rich Ruohonen, the oldest-ever American winter Olympian, to talk about his experiences with the American Curling team in the 2026 Milano Cortina Olympic Games. Oh, and for all you lawyers out there, Rich shares down-to-earth insights on how his personal injury law firm engages with their community.  Later, in the wake of the killings of Renée Good and Alex Pretti, Rich was compelled to use the Olympic stage to speak out about ICE violence in his home state of Minnesota. He shares what that experience meant for him as both a lawyer and a citizen of our great country. Thank you to Rich for representing our country and the profession so well. 

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains why curating content in today's era of too much digital content can position you as an authority—and a hero—to your clients, prospects, and other target audiences.In addition, according to Wayne, curating content also has these benefits:1. Curating content forces you to stay abreast of what's going on in the worlds of your clients, prospects, and target audiences. It also allows you to issue spot for them.2. It takes less time to curate content than it does to create content.3. Curated content gives you a non-salesy way to get your content in front of your audience.4. Curating content can provide inspiration for your future content.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses 12 reasons why law firms that serve clients in particular industries should be producing industry newsletters as part of their thought leadership strategy.Those 12 reasons are:1. Industry newsletters demonstrate your firm is knowledgeable about, and tracking, an industry.2. Industry newsletters position attorneys and their firm as authorities.3. Industry newsletters are a marketable, compounding asset.4. Industry newsletters are ongoing relationship builders.5. Industry newsletters only require short-form content.6. Industry newsletters are not constrained by media gatekeepers.7. Industry newsletters are not constrained by algorithmic gatekeepers.8. Industry newsletters help lure industry participants out of the shadows.9. Industry newsletters are a distribution channel for law firms' thought leadership.10. Industry newsletters make it easy for recipients to get in touch.11. Industry newsletters spark opportunities for co-marketing, referral relationships, and other partnerships beyond attorney-client relationships.12. Industry newsletters have a low barrier to entry.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

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In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses why every attorney should hear—and take to heart—David Ogilvy's famous quote that "you can't save souls in an empty church."====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

Live from the NTL Summit in Miami, Jason Hennessy pulls back the curtain on how he's scaling Hennessy Digital through both organic growth and strategic acquisitions. From bringing CJ Advertising and Blue Shark Digital under the Herringbone Digital umbrella to what makes an ideal acquisition target, Jason explains how consolidation is reshaping legal marketing. He also reflects on a decade at NTL, the evolution of the industry, and why relationships and reputation still matter most in building a lasting business.

Recorded live at the NTL Summit in Miami Beach, this episode features Lowell Stanley—better known as The Hammer. A longtime trial attorney with decades of experience, Lowell shares a candid, no-nonsense take on how legal marketing has evolved from TV and billboards to social media, podcasts, and AI. He reflects on industry trends, why branding still matters, and what it really means to stay relevant in a constantly changing landscape—while never losing sight of fighting for clients. A sharp, entertaining conversation with one of the originals.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the technique law firms can steal from McKinsey & Company to motivate their people to produce thought leadership content.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

What happens when a three-generation PI firm stops relying on its name and starts operating with urgency? Jordan Lundy shares how Lundy Law rethought marketing, rebuilt intake, and aligned client experience with how people actually choose firms today. The lesson is simple but uncomfortable: demand only matters if your systems can convert it. You'll learn: Why brand recognition matters less than it used to—and how non-branded search now drives decisions How listening to intake recordings exposed exactly where cases were being lost Why Jordan stopped calling it an intake team and started treating it like a sales team How responding faster to chats and web forms increased conversions without more leads Why firms relying on “what's always worked” are at the biggest risk right now If you like what you hear, hit subscribe. We do this every week. Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok

Mystic for hire! Conrad dusts off the ol' prophetic orb for a look at what 2026 has in store for lawyers and legal marketers. ----- We know you're itching to hear those future fortunes, but hang on a second! First, Gyi and Conrad look back at their previous predictions to see how well they forecasted 2025. I mean, you want to know whether you can trust these guys, right?  And, well, those results aside, the guys then gaze into the depths to pick out the important marketing trends to watch in 2026. More AI stuff, new law firm business structures, anybody who could do anything about fake reviews will do absolutely nothing about it… and more! Cheers to a New Year! The News: Quite the play, Google. - Official: Apple Intelligence & Siri To Be Powered By Google Gemini Better pay attention to this one, folks. Commercial environments are changing, but watching this trajectory should help us wrap our heads around it: New tech and tools for retailers to succeed in an agentic shopping era. And, Jay Ruane wrote a stellar book! - Analog Marketing in a Digital World: A Blueprint for Attorneys to Dominate Local Markets by Being Human   Suggested LHLM Episodes: Conrad's Crystal Ball IV | Lawyer Marketing Predictions for 2025 - Legal Talk Network      Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok r/LHLM    Subscribe to Lunch Hour Legal Marketing: https://play.megaphone.fm/boagdxq4tr2wawseaj104w Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textLocal SEO, reviews, and Google LSAs are no longer working the way law firms expect. In this episode of Near Memo, Gyi Tsakalakis (AttorneySync) joins Mike Blumenthal and Greg Sterling to explain why rankings and traffic are misleading, how LSAs reshape legal demand, why review cheating is rampant, and how brand trust has become the real competitive moat.If you're relying on Google visibility alone to grow a law firm, this conversation is a wake-up call.Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) discusses the only two thought leadership-related New Year's resolutions that matter for attorneys and executives serving the legal industry.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode of "The Free Lawyer," host Gary interviews Bo Royal, a former Fortune 500 marketing executive who successfully transitioned to legal marketing. Bo shares how he quadrupled online case volume at a major Philadelphia injury law firm by implementing data-driven strategies and shifting focus from traditional to digital channels. He discusses the importance of tracking, intake systems, and operational readiness for law firms, and explains how his company, Pareto Legal, helps firms build robust case pipelines. The episode offers practical insights for maximizing marketing efficiency and leveraging digital tools to drive sustainable law firm growth.Bo Royal is a former Fortune 500 agency exec who spent over a decade scaling online revenues for iconic brands like Calvin Klein, GNC, Sallie Mae, and Kate Spade New York. After leaving the corporate grind, he took the helm at a top Philadelphia injury law firm, supercharging its online case volume by fourfold through data-driven decisions and relentless focus. His journey from high-stakes agency work to legal marketing quickly established him as an industry expert with a knack for results.Now, as an advisory board member at that very firm—thriving with eight-figure revenues and 12 office locations across Pennsylvania—Bo drives innovation at Pareto Legal. His team empowers small and medium-sized law firms to secure seven- to eight-figure case pipelines by leveraging real-world experience and smart digital strategies. When he's not optimizing campaigns, Bo shares his marketing insights on podcasts and uses his success to give back to the community.Bo's Transition from Corporate to Legal Marketing (00:02:05) Initial Surprises in Legal Marketing (00:03:59) Diagnosing and Transforming the Law Firm's Marketing (00:05:49) Shifting from Traditional to Digital Marketing (00:08:35)Earned vs. Unearned Case Pipeline (00:10:41) OTT and Modern Advertising Explained (00:12:13) Importance of Data-Driven Decision Making (00:13:19)Implementing a Culture of Data and Change (00:15:45) Pareto Legal's Differentiated Approach (00:18:22) Assessing Firm Readiness for Digital Marketing (00:22:06) Vanity Metrics vs. Real Results (00:25:39) Holistic Marketing Efficiency and Attribution (00:27:52) The Hawthorne Effect and Tracking Benefits (00:32:06) Current Trends and AI in Legal Marketing (00:33:49)You can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessmentWould you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free

Are you getting the most out of your agency? Do you think your agency is the best choice for you? In this episode, LAWsome co-hosts Tanner Jones and Matt Smyers sit down with the CEO at Agency Management Institute (aka AMI), Drew McLellan, to chat about the best ways to get the most out of your agency and how to know you have the right one.  Drew was approached by his professor at his college and was hired as a contract copywriter for an agency. Later, he opened his own agency but realized he didn't know how to run it. He hired a consultant, and ten years later, he bought them out and grew his company to what AMI is today.  Drew uses the metaphor of a marriage to understand the relationship between an agency and a client. In order to get the most out of your agency, you must create a cohesive relationship that can grow. Don't wonder if you've been making the right decisions with your agency; listen to the latest LAWsome episode today so you can be confident in them with the expertise Drew shares with us.  You can connect with Drew on his Website and on his LinkedIn. TLDR: In this episode, you will learn about The importance of having the right agency How to find the right agency Improving your relationship with your agency so that you both can work together for the betterment of your law firm

In this episode of The Free Lawyer podcast, the host interviews Anthonia Berry, a seasoned legal marketing and business development strategist. Anthonia shares her journey into legal marketing, clarifies the difference between marketing and business development, and offers practical tips for attorneys to build sustainable client relationships. She discusses the impact of technology on legal business growth, the enduring importance of human connection, and the value of personalized coaching. Anthonia emphasizes aligning one's legal practice with personal passion and invites listeners to connect for further guidance on intentional business development.At the helm of Strategy Academy is Anthonia Berry, a seasoned legal marketing and business development strategist with over 19 years of experience working with international and national law firms across the world. With deep industry expertise, she understands the unique challenges attorneys and law firms face in developing and sustaining client relationships in an increasingly competitive market.Anthonia is known for her tailored, action-oriented approach, crafting custom business development strategies that align with each firm's unique objectives and market position. Her proven track record includes successfully guiding law firms of all sizes in implementing growth-driven initiatives that yield measurable results.Under her leadership, Strategy Academy provides a holistic business development framework, from one-on-one advisement for attorneys to firm-wide strategy development, ensuring both short-term success and long-term sustainability. Committed to helping law firms not just compete—but lead, Anthonia continues to empower legal professionals with the insights, tools, and strategies needed to thrive in today's legal marketplace.Anthonia's Journey into Legal Marketing (00:01:33)Innate Talent vs. Learned Skills (00:03:24)Business Development vs. Marketing (00:05:07)Why Established Lawyers Need Business Development (00:06:17).Anthonia's Unique Approach at Strategy Academy (00:09:13)Tailoring Strategies for Different Law Firms (00:11:24)Three Immediate Business Development Actions (00:12:54)Building Organic, Not Salesy, Relationships (00:16:39)Recent Shifts in Legal Marketing (00:20:02)The Future: AI and Digital Trends (00:22:48)The Value of Outside Coaching (00:24:20)Choosing the Right Support Model (00:27:03)Advice for Building an Aligned Practice (00:29:12)You can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessmentWould you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-free

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains the dirty little secret reason why more attorneys don't consistently create thought leadership content, and what their marketing and business development colleagues should do about it.====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock+ Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com+ Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator+ Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos+ Do you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode of The Managing Partners Podcast, Kevin Daisey sits down with Will Brooks of Leduc Entertainment to talk about authentic content creation for law firm owners. Will shares his powerful mindset shifts on overcoming fear, starting imperfectly, and finding your authentic voice on camera. Learn how attorneys can use social media, podcasts, and local partnerships to grow their brands and build genuine community engagement. Discover why “your first episode will suck, and that's okay,” and how to create endless content ideas that connect locally while growing your practice. Today's episode is sponsored by The Managing Partners Mastermind. Click here to schedule an interview to see if we're a fit. Chapters (00:00:00) - Law Firm Leadership: Think Big(00:00:33) - Law Firm Podcast(00:02:09) - Legal Marketing in the Comedy Studio(00:05:58) - Getting Back in Front of the Camera(00:11:40) - Lawyers: The Networking Power of Podcasts(00:17:26) - How to Make Content Fun(00:20:56) - How to start a social media page(00:23:03) - Referral Producers: Don't Get Out of Touch With(00:28:43) - Local Businesses on XYZ Law Firm Podcast(00:31:52) - 5 Tips for Becoming a Fantasy Football Champion(00:33:22) - How to Reach Out to Leduc Entertainment

What can 40 years of legal marketing tell us about the future of the profession? In this special episode of the LMA Podcast, Ashley Stenger, LMA CEO, sits down with John Byrne, 2025 LMA president, and Rachel Shields Williams, 2026 LMA president, to celebrate LMA's 40th anniversary and explore what's next for the field of legal marketing and business development. Tune in to learn: • How legal marketers have evolved from the early days of developing brochures to establishing themselves as data-driven, strategic partners inside law firms. • Why hyper-targeted client experiences and measurable outcomes are replacing one-size-fits-all approaches. • The real impact of AI on legal marketing, and why human judgment, empathy and storytelling remain irreplaceable. • What the next 40 years could bring: new roles, deeper collaboration and a more diverse, client-centric industry. • How LMA will help members lead change, not just adapt to it, through technology and professional development initiatives. Forty years in, and the legal marketing landscape continues to evolve. This episode shares what's coming next and how you can stay ahead, no matter your role or focus. The LMA Podcast focuses on hot topics in legal marketing and business development with conversations driven by industry professionals. Listen on SoundCloud, or find us and subscribe on Apple Podcasts and Spotify.

In this episode, Wayne Pollock (Founder of the Law Firm Editorial Service) explains five things NOT to do when writing a "Year in Review" thought leadership article regarding the past year's developments in the industry you serve. These five things are:Position the article toward a general industry audienceDiscuss events and developments chronologicallyGloss over the details of the events and developments that you're coveringFocus entirely on what happened the previous yearWrite the article in an overly polished professional tone====+ Learn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollock + Learn more about the Law Firm Editorial Service:http://www.lawfirmeditorialservice.com+ Do you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves?Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:http://www.WriteLessBillMore.com + Do you want to elevate your thought leadership, distinguish yourself from your competitors, and never again be your target clients' second choice?Our Legal Thought Leadership Accelerator is a FREE five-day educational email course, in which you will learn five advanced principles for conceptualizing and crafting revenue-generating legal thought leadership that positions you to be your target clients' top choice over your competitors (and the one the media regularly calls and conference organizers regularly put on stage):https://www.lawfirmeditorialservice.com/legal-thought-leadership-accelerator + Check out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videos + Do you have a question about content marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at hello@legallycontented.com

In this episode of "The Free Lawyer," host Gary interviews Eric Ritter, CEO of Digital Neighbor and digital marketing professor, about law firm growth through effective SEO and branding. Eric shares his journey into legal marketing, the importance of defining an ideal client, and how law firms can stand out in a crowded market. They discuss AI's impact on legal marketing, the value of continuous learning and coaching, and practical strategies for work-life balance. Eric emphasizes building authentic brands and sustainable marketing systems, offering actionable advice for lawyers seeking fulfillment and long-term success.Eric Ritter is the CEO & Founder of Digital Neighbor, a nationally recognized SEO and digital marketing agency specializing in law firm growth. With over a decade of experience, Eric is a leading authority in legal marketing and AI-driven client acquisition. Known as "The SEO Sommelier," he simplifies complex digital strategies to drive growth for law firms.Eric is an adjunct professor at the University of South Florida, teaching digital marketing. He has also been featured in Authority Magazine, Search Engine Watch, and Porch. He hosts The Search Bar Podcast and leads Sip & Search, a networking series for attorneys.In addition to his professional work, Eric is actively involved in the community, serving on multiple nonprofit boards in the Tampa Bay area.Eric's Journey into Legal Marketing (00:02:10) The SEO Sommelier Concept (00:03:07) Myth 1: The Ideal Client Profile (00:04:28)SEO Focus and Resource Allocation (00:06:11)Standing Out in a Crowded Market (00:06:56) Myth 2: All Cases Are the Same (00:09:08) Consistency and Lawyer Involvement in Marketing (00:10:48) Digital Neighbor's Differentiation (00:12:44) Teaching and Staying Current (00:13:46) AI's Impact on Digital Marketing (00:15:06) The Future of Digital Marketing (00:16:58) Answer Engine Optimization (00:20:17) Sustained Law Firm Growth vs. Burnout (00:21:15) The Value of Coaching and Professional Development (00:22:44) Lawyer Fulfillment and Avoiding Burnout (00:24:19) First Steps for Established Law Firms (00:25:04) Work-Life Balance and Delegation (00:26:16) Recharging and Hobbies (00:28:02) Transformation Through Marketing (00:29:44)Would you like to learn what it looks like to become a truly Free Lawyer? You can schedule a complimentary call here: https://calendly.com/garymiles-successcoach/one-one-discovery-callWould you like to learn more about Breaking Free or order your copy? https://www.garymiles.net/break-freeYou can find The Free Lawyer Assessment here- https://www.garymiles.net/the-free-lawyer-assessment

In this episode of Legally Bond, Kim talks with Bond's Chief Marketing Officer, Kelly Beauchamp, about how law firms build trust, not hype, through client-focused marketing strategies. From digital platforms and LinkedIn to AI tools and personalized content, Kelly shares practical steps for attorneys and marketers to grow with purpose. 

Welcome to episode 306 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Jon Robinson and Marc Rioux, no-BS marketing technologists with over a decade of proven success in the legal industry. Jon and Marc have built tech-first teams that handle every aspect of law firm marketing. Their work is tracked through dashboards that measure what matters, connecting marketing results to intake and operations in platforms like Litify and SmartAdvocate. Their mission is clear and ethical: help law firms gain more clients, deliver better client experiences, and provide full-funnel visibility for owners. As co-hosts of the Jon & Marc Podcast and frequent conference speakers, they share what works—and what doesn't—so firms can focus on out-executing their competition, not out-spending them. What to expect in this week's episode:   Omnipresent Branding in a Moving Market - Why firms must show up across channels as search fragments into AI, social, and local touchpoints - Practical ways to build memorable multi-touch awareness without out-spending competitors SEO+ for the AI Era - Keeping core SEO strong while adding credible brand mentions, list inclusions, and near-real-time iteration - How to make your content the source AI cites by injecting proprietary insights and local expertise Paid Media That Actually Converts - Maxing LSAs, defending brand terms, and when (not) to run non-brand PPC - Measuring full-funnel impact from click to signed case—not just "leads" Rebrands, Migrations & Reputation - Changing names/domains fast without losing equity—what to update and in what order - Turning reviews, PR, and community proof into durable advantage over PE-backed entrants Ops Alignment & Authentic Content - Connecting marketing to intake and case ops for higher close rates - Why real humans beat avatars for trust—and how to scale authentic content across channels Resources:  Website: jonandmarc.comLinkedIn: linkedin.com/company/jon-and-marc Facebook: facebook.com/profile.php?id=61578375167789 YouTube: youtube.com/@JonandMarc Additional Resources:    https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind AI for PI Expo:   www.pilmma.org/ai-for-pi-expo

Nima is a Northwestern University Pritzker School of Law graduate and currently works as the Founder and CEO of JusticeArch. Nima's journey demonstrates that betting on yourself and succeeding in that bet can yield the greatest dividends throughout life. Nima and I started prior to Law School, where at UCLA, he would cold call his way into his first job, and explore his interests in policy and non-profit organizations. Law School was always on his mind, and during the intermission between college and law school, Nimma recommended the various pre-law school legal experiences he had and just how impactful they were. Then we moved to Nima's introduction to Northwestern University Pritzker School of Law, on a full scholarship. Going into his first year, Nima would face some health problems, making an already tough 1L year into a nightmare. But, despite it all, Nima persevered, a huge topic of importance for him. We then spoke about Nimma's various legal internships during Law School and his decision to open up JusticeArch in his 2L year. What makes the JusticeArch story so fascinating is that it was a completely different service at the beginning than it is today. After realizing what he sought in JusticeArch may not work, Nima would pivot into what it is today, a Legal Marketing infrastructure built by JDs, for JDs. Finally, Nima and I spoke about the biggest decision of all and why he did it, turning down an offer from Kirkland & Ellis, and going all in on himself and Justice Arch. Nima shows in this episode that the greatest bet one could make is the bet on themselves!Nimma's LinkedIn: https://www.linkedin.com/in/nima-ostowariJusticeArch: https://justicearch.comBe sure to check out the Official Sponsors for the Lawyers in the Making Podcast:Rhetoric - takes user briefs and motions and compares them against the text of opinions written by judges to identify ways to tailor their arguments to better persuade the judges handling their cases. Rhetoric's focus is on persuasion and helps users find new ways to improve their odds of success through more persuasive arguments. Find them here: userhetoric.comThe Law School Operating System™ Recorded Course - This course is for ambitious law students who want a proven, simple system to learn every topic in their classes to excel in class and on exams. Go to www.lisablasser.com, check out the student tab with course offerings, and use code LSOSNATE10 at checkout for 10% off Lisa's recorded course!Start LSAT - Founded by former guest and 22-year-old superstar, Alden Spratt, Start LSAT was built upon breaking down barriers, allowing anyone access to high-quality LSAT Prep. For $110, you get yourself the Start LSAT self-paced course, and using code LITM10 you get 10% off the self-paced course! Check out Alden and Start LSAT at startlsat.com and use code LITM10 for 10% off the self-paced course!Lawyers in the Making Podcast is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Lawyers in the Making Podcast at lawyersinthemaking.substack.com/subscribe

Bobby Steinbach, co-founder of legal marketing firm, MeanPug, shares why SEO isn't enough and how law firms can scale smarter with branding, AI, and omnichannel strategy.

Before SEO. Before TV. Even before yellowpage ads — there was Ross Cellino. In this live episode from PIMCon 2025, the “Godfather of Legal Marketing” unpacks how he built one of the most recognizable law brands in history. From his pioneering marketing strategies to jingle-driven dominance, Cellino shares the decisions, instincts, and creative risks that reshaped how lawyers advertise, and how to build a legacy that lasts longer than any campaign. You'll learn: Why niching down built a billion-dollar PI brand How Cellino & Barnes outspent and outbranded every competitor The strategy behind billboards, jingles, and unforgettable phone numbers How brand recognition keeps cases coming when referrals don't If you like what you hear, hit subscribe. We do this every week. Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok Join the waitlist for PIMCon 2026: events.pimcon.org/e/pimcon26

Did you like this episode? Dislike it?

Did you like this episode? Dislike it?

In this episode of Lawman's Lounge, Rich Newsome joins Bill Umansky for a candid conversation about the evolution of trial law, the challenges of building a firm, and the power of mentorship. From his journey as a federal prosecutor to founding Trial School, Rich shares insights on resilience, niche specialization, and the future of legal advocacy in a tech-driven world.

In today's episode of Legal Marketing Minutes, I will show you one very easy way to repurpose and post content you have already created. I will also share recent conversations and comments I had this past week about artificial intelligence when it comes to lawyers, law firms, and the state of AI within the profession. If you are in a place where you can leave a comment, please do so, as I would love to hear from you. If not, feel free to email me at nancy@myrlandmarketing.com. Also, my website, where you can find all of my contact information, and my other podcast, Legal Marketing Moments, can be found at https://myrlandmarketing.com/podcasts/legalmarketingminutes.com Thanks for spending a few of your Legal Marketing Minutes with me!

Did you like this episode? Dislike it? In this episode, Marc Cerniglia breaks down the misunderstood world of content marketing and reveals why its real value goes far beyond generating leads. Most law firms only see a fraction of the referrals, repeat business, and authority they could be getting — all because they're measuring the wrong things. Marc explains how to uncover the true ROI of your firm's content marketing and use it to attract better clients, charge what you're worth, and make your other marketing work even harder.

Did you like this episode? Dislike it? In this episode, Marc Cerniglia shares insights from 15 years of law firm marketing experience and breaks down how to promote your firm confidently without crossing ethical lines. From understanding your state bar's intent to using smart, compliant strategies that still get attention, Marc explains how to balance creativity and caution in your marketing — so you can stand out and stay out of trouble.

This week, Seasoned legal marketing leader Steve Smith breaks down how plaintiff firms pick torts, acquire cases, and build co-counsel relationships to drive predictable growth and mitigate risk through diversification. From Roblox to microplastics, Steve guides us through the trends shaping mass tort law

One of my newsletter subscribers asked how to strategically choose their marketing activities. After all, there are a lot out there (many of which could work for anyone). How do you know which ones would be best for you (now)? Another subscriber asked about ways to expand reach with high-end clients (without being salesy). Although these questions are separate (and were asked by two different people), they're interconnected. Because strategic legal marketing is what uplevels both reach and clients (while narrowing down the options so that you can do what's best for you). Today, we're covering: >>> What strategic legal marketing is. >>> How to strategically narrow your legal marketing options. >>>How to expand reach AND uplevel clients (without spending a ton of time doing it). *** ELEVATE Business Development Mastermind: https://www.coursecorrectioncoaching.com/business-development-mastermind/ The post #208: Strategic Legal Marketing (To Uplevel Your Reach & Clients) appeared first on Life & Law Podcast.

I'll never forget the panic I felt the first time I learned that you legally needed a physical mailing address in the footer of every marketing email you send. At […] The post Avoid These Legal Marketing Mistakes with Maria Spears Ollis appeared first on Amanda Warfield.

What if the fastest way to grow your law firm was not about keeping score but about giving more? In this encore episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Randy Kessler, one of the most recognized family law attorneys in America. With decades of experience, a national reputation, and a client roster that includes athletes, celebrities, and high-profile figures, Randy has built his practice on something most lawyers overlook: generosity. This conversation reveals why giving first is not only the right thing to do but also the most powerful growth strategy in law. Here's what you'll learn: Why abundance-minded attorneys never run out of opportunities How generosity and referrals have fueled Randy's career and reputation The overlooked habits that attract clients, colleagues, and media attention If you want to build a practice that stands the test of time, start by asking not what you can get but what you can give. ---- Show Notes: 02:24 – Why Randy chose family law and how passion shaped his career 05:35 – Building a practice through generosity, referrals, and showing up 07:53 – The Evander Holyfield story and the power of authentic relationships 09:20 – How media presence built his brand and why availability matters more than perfection 13:04 – Why so many marriages fail and the biggest reasons couples get divorced 17:14 – The emotional side of divorce and how judges really make decisions 19:16 – Why networking and referrals are the foundation of Randy's recurring revenue 22:07 – How giving cases to other lawyers became Randy's most underrated growth strategy ---- Links & Resources: Kessler & Solomiany National Football League Buffalo Bills New Orleans Saints Evander Holyfield Atlanta Hawks Laura Wasser Michael Jordan Magic Johnson Kobe Bryant ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O'Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana 121. Ben Crump — Speaking Truth to Power: The Fight for Social Justice in America 19. Harlan Schillinger — The Future of Legal Marketing

PIMCON 2025 Tickets On Sale Now. ⁠Get yours today⁠! When you're chasing a goal as ambitious as helping 10,000 injured clients, you're bound to hit roadblocks. For Josh Schmerling, that roadblock was demand letters—a process that slowed his firm's growth and kept his best people stuck in paperwork. Instead of accepting the bottleneck, Josh did what true innovators do: he built the solution himself. With LawPro.ai, he turned a time-consuming process into a competitive advantage, freeing his team to focus on higher-value work and helping more people. In this episode, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm's potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice. What You'll Learn: How to identify and overcome the hidden bottlenecks slowing your growth Why building your own solutions can give you an edge competitors can't match The role of AI in freeing your team—and your time—to focus on clients How to align your marketing, technology, and vision to hit your biggest goals If you like what you hear - we do this every week. Learn how to build the personal injury law firm of your dreams - its easy.  Just hit subscribe.   Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok