Podcasts about Avvo

Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success.  ---- Branding, positioning, and messaging are distinct and essential elements for your law firm's strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their business. Gyi and Conrad take us through the basics of branding and explain the critical (and perhaps greater) importance of positioning and messaging. Learn how being true to yourself can help you create a meaningful, intentional path forward for your legal business.  Come see us! The Lunch Hour Legal Marketing Summit will be held September 22-24 at the Bellagio in Las Vegas. Register now!    The News: Well, Avvo's been sued (again). Do we care? Allegedly, AI is screwing businesses over left and right by publishing utter falsehoods. Yay.  Kevin Indig has some good insights here: The first-ever UX Study of Google's AI Overviews: The Data We've All Been Waiting For.    Suggested LHLM Episodes: Marketer vs. Marketer  Links: The Unbillable Hour — Rebranding: Define Your Firm, Define Your Practice  rebrandingexperts.com    Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review  Lunch Hour Legal Marketing on YouTube  Lunch Hour Legal Marketing on TikTok

On this week's episode Maria sits down with Partner and Attorney at Altman Nussbaum Shunnarah Injury Attorneys, Larry Nussbaum. They chat about why marketing is a necessary evil, the truth about law firm value, partnering with Alex Shunnarah, and why money is all relative. Get in touch with at https://www.anslawyers.com/ Guest Larry Nussbaum (@larry_nussbaum on Instagram) is a Partner at Altman Nussbaum Shunnarah Injury Attorneys. His exceptional legal skills have earned him prestigious recognition. In 2018, he was honored by the National Trial Lawyers as one of the top 100 trial lawyers. He also received accolades from Super Lawyers, and his law firm achieved a perfect score on AVVO, establishing it as one of Boston's top law firms. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

On this week's episode Maria sits down with Partner and Attorney at Altman Nussbaum Shunnarah Injury Attorneys, Larry Nussbaum. They chat about why marketing is a necessary evil, the truth about law firm value, partnering with Alex Shunnarah, and why money is all relative. Get in touch with at https://www.anslawyers.com/ Guest Larry Nussbaum (@larry_nussbaum on Instagram) is a Partner at Altman Nussbaum Shunnarah Injury Attorneys. His exceptional legal skills have earned him prestigious recognition. In 2018, he was honored by the National Trial Lawyers as one of the top 100 trial lawyers. He also received accolades from Super Lawyers, and his law firm achieved a perfect score on AVVO, establishing it as one of Boston's top law firms. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok

Reputation management is a lawyer's most valuable asset in today's digital world, where 80% of potential clients check online reviews and what they see on the first page of Google becomes your business card. Taking control of your online presence means creating a consistent, strong brand that builds trust with prospective clients while positioning yourself as a legal authority.• Past clients are your strongest ambassadors through genuine testimonials and case studies• Active engagement on LinkedIn, Martindale-Hubbell, and Avvo shows ongoing commitment• Thought leadership through articles, podcasts and speaking positions you as the go-to expertCut PPC Costs Instantly (Free E-Book)Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show

2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersVIDEO: https://youtu.be/MvdE6QGuUjUDid you know probate can take months, sometimes even years and costs thousands and thousands of dollars? In this video I will help you with some tips and tricks on how to avoid probate and avoid legal fees. Don't forget to subscribe to our channel and visit our website for more information!Download our ESTATE PLANNING STRATEGIES TO PROTECT YOU AND YOUR FAMILY  https://geni.us/strategies  https://corteslawfirm.com/estateplanning/Estate Planning for Dummies https://amzn.to/2NNXak7 Aging in the Right Place https://amzn.to/2ZvYavY Estate Planning Basics Ninth Edition https://amzn.to/3s5ZJgm Estate & Trust Administration For Dummies https://amzn.to/3dvLpcZFind us on SUPER LAWYERSFind us on TikTokFind us on FacebookFind us on InstagramDirections on Google MapsVideos on YouTubeFind us on YELPFind us on TwitterFind us on AVVO

2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersVideo: https://youtu.be/yzkgyY-RHBsDid you know that without proper estate planning, your medical decisions could be left in the hands of state laws or distant relatives? In this video, we break down health care estate planning—the essential legal steps you need to take to ensure your wishes are honored during medical emergencies.

2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersVideo: https://youtu.be/ZtDn5mXi2NEFinding the best estate planning attorney ensures your assets are protected, your wishes are clearly documented, and your loved ones are safeguarded for the future. Here at Cortes Law Firm, we value our clients and want you to feel like you're right at home. Check out our website for more information on how we can help you set up your estate plan. Download our ESTATE PLANNING STRATEGIES TO PROTECT YOU AND YOUR FAMILY  https://geni.us/strategies  https://corteslawfirm.com/estateplanning/Estate Planning for Dummies https://amzn.to/2NNXak7 Aging in the Right Place https://amzn.to/2ZvYavY Estate Planning Basics Ninth Edition https://amzn.to/3s5ZJgm Estate & Trust Administration For Dummies https://amzn.to/3dvLpcZFind us on SUPER LAWYERSFind us on TikTokFind us on FacebookFind us on InstagramDirections on Google MapsVideos on YouTubeFind us on YELPFind us on TwitterFind us on AVVO

2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersVideo: https://youtu.be/Uif12XioFqMNaming your trust is a critical step in estate planning because it establishes the legal identity of your trust and ensures its proper administration. The chosen name is used on all trust-related documents, assets, and accounts, making it essential for clarity and consistency. A well-named trust simplifies the process for financial institutions, beneficiaries, and legal representatives to identify and manage trust assets efficiently. Additionally, a clear and specific name can help prevent confusion or disputes among heirs, ultimately supporting the smooth execution of your estate plan.Download our ESTATE PLANNING STRATEGIES TO PROTECT YOU AND YOUR FAMILY  https://geni.us/strategies  https://corteslawfirm.com/estateplanning/Estate Planning for Dummies https://amzn.to/2NNXak7 Aging in the Right Place https://amzn.to/2ZvYavY Estate Planning Basics Ninth Edition https://amzn.to/3s5ZJgm Estate & Trust Administration For Dummies https://amzn.to/3dvLpcZFind us on SUPER LAWYERSFind us on TikTokFind us on FacebookFind us on InstagramDirections on Google MapsVideos on YouTubeFind us on YELPFind us on TwitterFind us on AVVO

2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersVideo: https://youtu.be/DFpZ1AtuiXgSome assets actually need to be left OUT of your last will to protect your family. In this video, we explain where they should go instead. Follow the link below to our website for more videos on this subject and don't forget to subscribe to our channel!Download our ESTATE PLANNING STRATEGIES TO PROTECT YOU AND YOUR FAMILY  https://geni.us/strategies  https://corteslawfirm.com/estateplanning/Estate Planning for Dummies https://amzn.to/2NNXak7 Aging in the Right Place https://amzn.to/2ZvYavY Estate Planning Basics Ninth Edition https://amzn.to/3s5ZJgm Estate & Trust Administration For Dummies https://amzn.to/3dvLpcZFind us on SUPER LAWYERSFind us on TikTokFind us on FacebookFind us on InstagramDirections on Google MapsVideos on YouTubeFind us on YELPFind us on TwitterFind us on AVVO

2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersYouTube Video: https://youtu.be/mcPbqbizHCc

Setting a clear vision for your law firm can be challenging for many attorneys. Lawyers are highly educated and intelligent professionals, but they may not have the business knowledge to maximize their success. Dan Lear welcomes Mark Britton and Alex Shipillo to hear about their session on practical business strategies for modern, competitive law firms. They talk about developing fundamental values, identifying key performance indicators, effective collaboration, and other operational principles for transforming your legal practice. Mark Britton is the founder of the legal marketplace, Avvo.com.  Alex Shipillo is the Vice President of Growth Marketing at Clio.

This has been a significant year for the law practice management company Clio, which in July raised a record-setting $900 million financing round – the largest ever for a legal tech company, and which recently wrapped up its 12th annual Clio Cloud Conference, its largest ever with some 2,600 attendees in person in Austin, Texas, and almost as many attending virtually from all over the globe.  At the conference, LawNext host Bob Ambrogi sat down for a live interview with a “Clio power trio” of two of its top executives and a member of its board of directors. They talk about the implications of this raise and its impact on the law practice management landscape. Together for this interview are: Ronnie Gurion, chief operating officer and former GM and global head of Uber for Business. Curt Sigfstead, chief financial officer, responsible for Clio's financial affairs, including finance, accounting, capital, treasury, taxation, and corporate development. Mark Britton, an investor in Clio and member of its board of directors and investor and formerly the founder, chairman and CEO of Avvo.   They share their perspectives on the financing and the opportunities it presents. They also discuss why investors are showing greater interest in legal tech, consolidation within the legal tech industry, and the possibility of Clio going public.  Note that last week's episode, also recorded live at the conference, featured Jack Newton, Clio's founder and CEO.    Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. Paradigm, home to the practice management platforms PracticePanther, Bill4Time, MerusCase and LollyLaw; the e-payments platform Headnote; and the legal accounting software TrustBooks. Briefpoint, eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner).   If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.  

Join Ben and Rahul for their in-depth discussion of Ben's recent three-week jury trial in which Ben represented a little girl who developed cerebral palsy following the development of necrotizing enterocolitis in the NICU.  Ben discusses how decision-making guided by big data led to him and his client to turning down an $11 million offer after closing arguments to take a verdict.  He discusses what he learned following extensive discussions with jurors following the trial. Ben describes how this verdict influences his thinking about data, risk and approach to trial moving forward.About Ben Gideonhttps://gideonasen.com/our-team/benjamin-gideon/Ben grew up in Portland, Maine, attended public schools and graduated from Deering High School in 1989. Ben's father, Martin Rogoff, was a prominent member of the Maine Law School faculty, so Ben grew up immersed in discussions of the law. Ben began to develop his legal skills early in life through nightly arguments with his father at the dinner table.In high school, Ben played varsity soccer and was the captain of the hockey team. Following high school, Ben attended Cornell University in Ithaca, NY. Ben attempted to walk on to the Cornell hockey team, but was eventually cut from the team, ending his hockey career. Depressed and disappointed at this failure, Ben became a poor student, failed several classes, and was told he was being suspended from college on academic probation.After rehabilitating himself through some community college courses, Ben was able to gain re-admission to Cornell and to complete his degree. Ben applied to law school and was admitted to Boston University School of Law. There, Ben was a standout student. His grades were so exceptional after his first year that he was accepted as a transfer student to Yale Law School where he earned his law degree.Ben began his career in private practice at a large, multi-national law firm, Latham & Watkins, in New York City. He practiced there for several years before deciding to return to Maine to join Berman & Simmons, PA, Maine's largest plaintiff's law firm.EDUCATIONCornell University, 1993Yale Law School, 1999RECOGNITIONSThe Inner Circle of Advocates, 100 of the Best Plaintiff Lawyers in the U.S., 2019-presentAmerican College of Trial Lawyers, Fellow, 2020-present, Top 1% of all lawyersAmerica's Top 100 Attorneys ― Listed in Maine for Personal Injury, Medical Malpractice, and Products Liability, 2017The Best Lawyers in America ― 2013–present; “Lawyer of the Year,” 2016–presentSuper Lawyers ― “Super Lawyer,” 2013–presentMartindale-Hubbell ― Top Rated “AV Preeminent”Chambers & Partners USA ― Listed for Litigation: Medical Malpractice & Insurance and Mainly PlaintiffBenchmark Litigation ― “Litigation Star”AVVO — Rated 10.0 out of 10MEMBERSHIPSMaine Board of Overseers of the Bar, Professional Ethics CommissionMaine State Bar AssociationAmerican Association for Justice (AAJ)American Bar AssociationGovernor, Maine Trial Lawyers AssociationADMISSIONSMaine (2003)U.S. District Court, District of Maine (2010)Vermont (2016)New Hampshire (2010)U.S. District Court, Southern District of New York (2002)New York (2000) A Leader at Berman & SimmonsDuring his years at Berman & Simmons, Ben rose from an associate to become an owner and practice leader at the firm. Ben was instrumental in helping the firm re-invent its approach to litigating and trying cases; expanded its areas of practice expertise; and recruited and trained many talented lawyers.During his 17 years at Berman & Simmons, Ben enjoyed many great successes and some disappointing failures, but overall managed to build the most successful plaintiff's personal injury and medical malpractice practice in the State of Maine. Ben achieved success in a broad range of different types of plaintiff's cases—police civil rights, product liability, medical malpractice, nursing home, maritime and industrial accidents.Early in his career, Ben achieved a landmark civil rights verdict against a police officer for violating his client's civil rights with a Taser shooting. The verdict was affirmed on appeal to the United States Court of Appeals for the First Circuit.In 2014, after 4 ½ year of litigation, Ben achieved a record-setting $22.5 million jury verdict in Burlington, Vermont, on behalf of a utility lineman who lost both of his legs during a high-voltage powerline switching operation.Ben followed his Vermont verdict with a verdict of $1.75 million jury verdict in a medical malpractice trial in Bangor, Maine.More recently, Ben recovered $2.5 million in a medical malpractice case tried to a jury in New Hampshire.Over the past decade, no other plaintiff's lawyer in Maine can match Ben's level of success on behalf of his clients, which include:Recovering more than $130 million in verdicts and settlementsAchieving 31 verdicts or settlements in excess of $ 1 millionRecovering more than $50 million for the victims of medical malpracticeRecovering tens of millions of dollars for victims of car and trucking accidents.Recovering more than $11 million in actions against major automobile manufacturers, including Toyota, Hyundai, and Fiat ChryslerRecovering more than $15 million from power and electrical utility companiesRecovering millions of dollars for families of the victims of the El Faro maritime disasterRecovering more than $5 million from 3 trials and several settlements of medical malpractice and personal injury against the U.S. GovernmentRecovering millions of dollars for victims of nursing home negligence and abuseRecovering millions of dollars for victims of dangerous and defective productsPeer RecognitionBen's accomplishments, professionalism and character have won him the recognition of his peers. Ben has been named in Best Lawyers in America every year since 2013 and was named “Lawyer of the Year” for the State of Maine twice. Ben has been listed in Super Lawyers every year since 2013. He has received the top rating of “AV Preeminent” from Martindale-Hubbell and has a 10.0 out 10 rating on AVVO.In 2019, Ben became only the second lawyer in Maine to be inducted into the Inner Circle of Advocates, an invitation-only group of the best 100 plaintiff lawyers in the United States.Here is how the Inner Circle describes its criteria for membership:Membership CriteriaMembership in The Inner Circle of Advocates is by invitation and based on criteria that include an applicant's performance and success in the courtroom. The Inner Circle carefully evaluates experience, reputation, judicial references, and peer evaluations to identify the best 100 trial lawyers in the country. Typically, applicants are expected to have at least three verdicts of one million dollars or a recent verdict in excess of ten million dollars to be considered for membership. The Inner Circle looks for cutting edge lawyers in their jurisdiction who are active courtroom lawyers with a willingness to learn and teach about our craft and to be part of a close-knit, sharing group of professional colleagues. Membership in The Inner Circle of Advocates is not just an accolade, it is a commitment to participate in a unique laboratory of professional advancement.In 2020, Ben was inducted as a Fellow in the American College of Trial Lawyers (ACTL), an invitation-only group limited to the top 1% of lawyers. Here is how ACTL describes the qualifications required for membership:Membership in the College cannot exceed one percent of the total lawyer population of any state or province.Founding Gideon Asen LLCAfter 17 years at Berman & Simmons, in November 2020, Ben decided to leave one firm he loved and had helped to build, to form a new law firm, Gideon Asen LLC.“I was very proud of everything we accomplished at Berman & Simmons,” Ben said, “but I was excited by the challenge of building a new firm that could be even better.”Ben's first step was to recruit Taylor Asen to join him.“Taylor and I have a common mission,” Ben said. “Although we're separated by 12 years, Taylor also attended Yale Law School and completed prestigious Federal clerkships. He's insanely smart.”“But perhaps more important, Taylor and I share a common vision of a plaintiff's law firm where clients have access to exceptional lawyers and service. We are both supremely competitive and don't tolerate mediocrity. We believe we owe it to our clients to give them the very best, and that is what Gideon Asen will provide.”Podcast, Writing and TeachingBen enjoys thinking about the practice of trial law and strategies for success and is a frequent writer and speaker on trial topics.Ben co-hosts a podcast called Elawvate! which focuses on the human factors and guiding principles that drive successful lawyers and law firms.Personal Life and InterestsBen lives in Freeport, Maine, with his wife, Sara Gideon, and three children, Julian, Aleksandr, and Anna Josephine. Sara is a former two-term Speaker of the Maine House of Representatives and was the 2020 Democratic Nominee for U.S. Senate in Maine. When Ben is not practicing law, he enjoys skiing at Sugarloaf, fishing in Casco Bay, hiking, canoeing, traveling and just spending time with his family.

A new survey finds that clients care deeply about their attorney's tech tools and tech skills. The numbers don't lie: Legal tech matters. An efficient, integrated system is no longer “nice to have.” It's table stakes, from case management to client communications to online filing and billing.  As a lawyer, guest Dan Lear found himself gravitating to the field of legal tech, including stints at Microsoft and Avvo and now as vice president of partnerships at InfoTrack, helping software developers provide the tech today's lawyers, and their clients, want.  If you're running your own firm, hear what clients say about their attorney's tech skills and their expectations and how you can explore and implement the latest tools.  And if you're a law school graduate who has found you aren't truly attracted to traditional legal work, hear about the fascinating opportunities for lawyers in the field of legal tech development and consulting. Questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com   Topics: A new survey finds clients care (deeply) about their attorney's tech and tech skills. And they expect those attorneys to use that tech to efficiently manage their cases Legal tech tools are advancing rapidly. Today's tools can integrate every facet of a law practice, from case management and scheduling to digitally filing briefs, seamlessly. There are opportunities for law school graduates who don't want to practice traditional law, instead helping tech firms develop new tools and helping law firms understand and implement those tools.  Mentioned in This Episode: InfoTrack Attorney Competence and the Client Experience Previous episodes featuring guest Dan Lear, On the Road, “Legalweek 2024: The Future State of the Industry”

A new survey finds that clients care deeply about their attorney's tech tools and tech skills. The numbers don't lie: Legal tech matters. An efficient, integrated system is no longer “nice to have.” It's table stakes, from case management to client communications to online filing and billing.  As a lawyer, guest Dan Lear found himself gravitating to the field of legal tech, including stints at Microsoft and Avvo and now as vice president of partnerships at InfoTrack, helping software developers provide the tech today's lawyers, and their clients, want.  If you're running your own firm, hear what clients say about their attorney's tech skills and their expectations and how you can explore and implement the latest tools.  And if you're a law school graduate who has found you aren't truly attracted to traditional legal work, hear about the fascinating opportunities for lawyers in the field of legal tech development and consulting. Questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com   Topics: A new survey finds clients care (deeply) about their attorney's tech and tech skills. And they expect those attorneys to use that tech to efficiently manage their cases Legal tech tools are advancing rapidly. Today's tools can integrate every facet of a law practice, from case management and scheduling to digitally filing briefs, seamlessly. There are opportunities for law school graduates who don't want to practice traditional law, instead helping tech firms develop new tools and helping law firms understand and implement those tools.  Mentioned in This Episode: InfoTrack Attorney Competence and the Client Experience Previous episodes featuring guest Dan Lear, On the Road, “Legalweek 2024: The Future State of the Industry”

Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the power of legal directories such as Justia, Super Lawyers, and Avvo, you'll learn how to forge a digital presence that stands out, ensuring your firm is seen by the right eyes at the right time.Navigating Yelp's review-centric battlefield or keeping your law firm's profile polished might sound daunting, but I'm here to guide you through it step by step. This episode isn't just about sharing insights; it's about providing actionable advice that you can apply immediately to enhance your firm's online footprint. From optimizing your directory listings to understanding the unique approach each platform requires, join me for a deep dive into the digital strategies that will help your firm emerge as a formidable presence in the competitive world of legal SEO.

Kevin Goldsmith - Chief Technology Officer (CTO) at DistroKid, Board Member, Advisor, and International Speaker Go to www.thejasoncavnessexperience.com for the full episode and other episodes of The Jason Cavness Experience on your favorite platforms. Sponsor CavnessHR delivers HR companies with 49 or fewer people with our HR platform and by providing you access to your own HRBP. www.CavnessHR.com Kevin's Book  It Depends: Writing on Technology Leadership 2012-2022 Go to https://itdependsbook.net/ to order Kevin's book on Technology Leadership Kevin's Bio Kevin Goldsmith serves as the Chief Technology Officer for DistroKid, the world's largest digital music distributor. Previously, he was the CTO of Anaconda, Inc., the world's most popular data science platform with over 25 million users. Before joining Anaconda, he served as CTO of AI-powered identity management company Onfido.   Other roles have included CTO at Avvo, vice president of engineering, consumer at Spotify, and nine years at Adobe Systems as a director of engineering. He has also held software engineering roles at Microsoft and IBM. Goldsmith is also the founder and principal at Nimble Autonomy, LLC., where he consults with growing startups working to scale their technology and teams deliberately and thoughtfully and with established companies working to be more innovative and agile in their product development practices.   Kevin is the author of “It Depends: Writing on Technology Leadership 2012-2022” which will be released in March 2024 by Unit Circle Press. We talked about the following and other items  Photography hobby and career. Travel experiences and favorite places. Travel hacks, music, and creativity. Music distribution and platform fees. Music distribution and analytics. Music industry, piracy, and entrepreneurship. Music industry evolution and creativity. Public speaking and music. Living and working in Sweden, cultural differences, and social safety net. Tech industry career choices and growth. Software development as a blue-collar trade. Career development and job security in the tech industry. Tech career paths and management roles . Career choices for developers between big companies and startups. CTO roles, responsibilities, and skills. Product development, design, and sales. Job search process and company culture. Hiring and company culture. Interviewing and assessing developer skills. Hiring and coaching employees. Performance improvement plans and employee termination. Company culture and transparency. Engineering and product development experiences. Product development and success. Work-life balance and self-awareness in the tech industry. Managing diverse teams across cultures and locations. Cultural differences in a global tech company. Music industry, company culture, and entrepreneurship. Self-publishing a book on tech management. Self-publishing a book with limited resources.  Kevin's Social Media Kevin's LinkedIn: https://www.linkedin.com/in/goldsmith/ Kevin's Site: https://www.kevingoldsmith.com/ Kevin's Mastodon: https://mastodon.social/@kmg  Kevin's Twitter: https://twitter.com/kevingoldsmith Kevin's Instagram: https://www.instagram.com/kevingoldsmith/  Kevin's YouTube: https://www.youtube.com/user/kevingoldsmith  Kevin's Github: https://github.com/kevingoldsmith

Mastering Free Marketing Strategies for Law Firms to Unleash Your Firm's Potential. Welcome back to the Scalable Law Podcast. Now, let's talk about a marketing plan for law firm- the kind that doesn't cost a dime but can yield immense returns. From optimising your Google business profile to leveraging local directories and producing SEO-rich content, there are many ways to uplevel your firm's digital presence. We'll explore how to make the most of social media, engage in community events, and ensure your website is a client magnet! Remember, effective marketing isn't just about spending money. It's about smart strategies, consistency, and engaging with your audience in meaningful ways. So, join me as I spill the tea to marketing your law firm effectively, without stretching your budget. Embrace the Power of Organic Marketing The cornerstone of any effective marketing plan for law firm lies in leveraging organic marketing strategies. These cost-effective tactics not only enhance your firm's visibility but also establish your credibility and foster trust with your potential clients. Google My Business: Your first step is to ensure your firm is visible where most clients start their search - Google. A well-optimised Google My Business profile can dramatically increase local visibility and drive more clients to your door. SEO-Driven Content: The heart of your digital presence is content. By creating articles and blog posts rich in SEO, you address your clients' queries and climb the SEO ladder, making your firm the first choice for legal advice. Engaging on Free Platforms: Utilise free online directories and platforms like Avvo, Yelp, and Local Search. These sites can propel your visibility, thanks to their high domain authority. Landing Pages: Craft targeted landing pages for specific services or areas. This sharpens your marketing focus and leads potential clients directly to the solutions they seek. You can also partner with Scalablelaw and secure a landing page for your law firm - Scalable Law Custom Converting Landing Page. Thought Leadership: Position yourself as an expert in your field by sharing insightful content, engaging in speaking engagements, or even publishing a book. Thought leadership is a powerful tool in a marketing plan for law firm. Short-form Videos: In an era of short attention spans, short-form videos on platforms like TikTok and Instagram can significantly amplify your reach and connect with a broader audience. Educational Content: Demystify legal processes and share knowledge through webinars, newsletters, and informative posts. Educating your audience is a subtle yet powerful marketing strategy. Social Media Presence: Your clients are on social media, and so should you. A consistent, engaging social media strategy can transform your firm's reach and client engagement. Are you unsure how to attract the right clients through social media for your law firm? Know what to post and how to stay consistent every time - Social Media Training For Law Firm Owners. Optimised Email Signatures: Turn every email into a marketing opportunity with a well-designed email signature that includes your contact information, social links, and current offers. Community Engagement: Nothing beats the authenticity and connection of community involvement. Sponsor local events or host workshops to build your network and establish your firm as a community pillar. Website Optimisation: Your website is often the first point of contact with potential clients. Ensure it's fast, user-friendly, and optimised for conversions to make every visit count. Elevate Your Firm's Digital Game. Partner with Scalable Law - Complete Website Build for Your Law Firm. Hosting Live Events: Share your expertise through live events or webinars. This not only positions you as an authority but also directly engages your potential clients, creating a personal connection. Incorporating these strategies into your law firm's growth plan can yield remarkable results without a hefty marketing budget. Caralee's Corner Whether you have had your law firm for ten minutes or ten years if you want to scale and create more freedom, I have a free workshop for lawyers and law firm owners - How to Scale Your Law Firm Without Burnout. For more personalised advice and strategies tailored to your firm's unique needs, consider booking a strategy call with me. Join us at the Scalable Business Lounge where we offer comprehensive support to implement these strategies seamlessly. And if you're considering taking your firm to the next level, our Law Firm Accelerator Program is designed to streamline your operations and marketing efforts, setting you on the path to success. Law Biz Con 2024: A Must-Attend Event for Law Firm Owners Don't miss out on this opportunity to supercharge your firm on the 13th-14th of May on the stunning Gold Coast. Law Biz Con 2024 isn't just about learning; it's an experience, complete with a gala dinner, entertainment, and invaluable networking. With a lineup of expert speakers and workshops designed to provide actionable strategies, this conference is the perfect opportunity to network with like-minded professionals and gain insights into the latest trends in law firm growth. Secure your spot today and be part of this transformative experience. Visit www.lawbizcon.com to grab your tickets and enjoy so many more exclusive deals and discounts! FAQs 1. How can SEO enhance my law firm's digital presence? SEO can significantly boost your law firm's visibility online, attracting clients actively seeking legal assistance and positioning your firm as the go-to authority in your practice area. 2. What makes social media an effective tool in my law firm's marketing plan? Social media platforms allow for direct engagement with your audience, building trust and fostering client relationships. By sharing diverse content and actively engaging, law firms can humanise their brand and stay top-of-mind for potential clients. 3. Can live events impact my law firm's marketing efforts? Absolutely. Hosting live events or webinars positions you as an expert in your field, directly engages your potential clients and creates a personal connection that's invaluable for building trust and loyalty. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.

Heidi Davis is a forward-thinking and family-focused attorney who practices by her motto of “Bringing Compassion to Families in Crisis.” Heidi has been on both sides of cases, so she brings a unique view and a pragmatic yet peaceful style to offer outstanding results for her Clients through her empathetic and diligent representation.Connect with Heidi:Website: https://gillespieshields.comLinkedIn: https://www.linkedin.com/in/heididavislawyeraz/Avvo: https://www.avvo.com/attorneys/85020-az-heidi-davis-1718931.html General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc

lovethylawyer.comA transcript of this podcast is available at lovethylawyer.com. GIVELLE LAMANO is a Bay Area criminal defense attorney who truly cares about her clients. She has represented people from all walks of life including gang members in prison appealing their life sentences to first-time offenders who have never been arrested. She is licensed in both state and federal courts and has served as a court-appointed attorney for the Alameda County Bar Association.Ms. Lamano received the Super Lawyer Rising Star award in 2017 – 2021 for her professional achievement and peer recognition. She ranks in the top 2% of over 65,000 attorneys. She received the Client's Choice award with Avvo from 2013 – 2016 and has a 10 ranking. In 2021, she was published in INC magazine and is a regular contributor to Forbes.Ms. Lamano takes a more holistic approach to criminal defense by taking time to understand why a person was arrested in the first place and what factors contributed to an arrest or allegation.  Her goal is simple – get the charges dismissed and help clients avoid legal trouble in the future.Ms. Lamano is also the founder of the Three Strikes Justice Center, a non-profit organization focused on alleviating the overcrowding of prisons through restorative justice. For 5-years, she served as a Board Member for Insight Prison Project, an organization providing services to prisoners and parolees all over California. She currently serves on the Board of Directors for Legal Services for Prisoners with Children, a non-profit in Oakland that helps reunify incarcerated individuals with their families, and with Defy Ventures, a national non-profit that helps people with criminal histories get a second chance at life.Preceding her criminal defense work, Ms. Lamano represented low-wage and immigrant workers at the Women's Employment Rights Clinic at Golden Gate University. Ms. Lamano began working at a young age in various blue-collar jobs so she is no stranger to hard work. She has spoken as a panelist for Women in Leadership and spends her free time with family and Boston Terrier.If you need to get in touch with Ms. Lamano, please email her at givelle@lamanolaw.com.Please subscribe and listen. Then tell us who you want to hear and what areas of interest you'd like us to cover.      Louis Goodman www.louisgoodman.comhttps://www.lovethylawyer.com/510.582.9090Music: Joel Katz, Seaside Recording, MauiTech: Bryan Matheson, Skyline Studios, OaklandAudiograms: Paul Roberts louis@lovethylawyer.com

Jon graduated from Marquette Law School in 2000 and has worked in Wisconsin litigation and personal injury law exclusively since that time. Jon and his firm have handled every kind of injury case you can imagine: auto and motorcycle collisions, product liability, civil litigation, nursing home neglect, bicycle and pedestrian accidents, and animal attacks. When it comes to Wisconsin injury law, Groth Law Firm puts knowledge, compassion, and experience on your side. Jon grew up in the City of Milwaukee.  His father was a Milwaukee Firefighter and his mother worked for various nursing homes. Jon knows the value of hard work and what it means to understand his clients and their needs; that's ultimately what's brought him from a clerk in law school (where he discovered his knack for legal problem-solving) to owning his own firm with the best staff of lawyers and paralegals he's had the pleasure to know. Groth Law Firm itself enjoys glowing reviews and recommendations from clients and colleagues alike and Jon has earned statewide recognition for his work. He was named a Rising Star, a SuperLawyer, rated a superb 10 on Avvo, and is a proud Life Member of the Multi-Million Dollar Advocates Forum. For a second year, the National Trial Lawyers Association named Jon one of the Top 100 Trial Lawyers in Wisconsin and one of the Top 40 Under 40 for the third year in a row. Jon is active in the legal community, teaching other attorneys about the intricacies of personal injury law. He's a member of the American Bar Association, State Bar of Wisconsin, and the American Association of Justice. Besides being a personal injury attorney, Jon has taught at Cardinal Stritch University and is a father to three kids. When there's a spare moment to be had, Jon indulges in outdoor activities such as running or skiing, and he and his wife often volunteer at church and host Cub Scout Den meetings for their boys. Linkedin: https://www.linkedin.com/in/jonpgroth/ Groth Law: https://grothlawfirm.com/ Learn more about EmotionTrac and our AI-driven Emotional Intelligence Platform: https://emotiontrac.com/calendly/

Attorney Corey Silverstein of Silverstein Legal is this week's guest on Adult Site Broker Talk in part two of our conversation. Adult industry lawyer Corey D. Silverstein is the managing and founding member of the Law Offices of Corey D. Silverstein, also known as Silverstein Legal. Corey is licensed to practice law by the states of Michigan, Arizona, Georgia, New York, and the District of Columbia. His practice focuses on representing many areas of the law that impact the adult industry. His clientele includes all aspects of the adult industry. Corey provides legal services related to all kinds of adult and online law. He is an acclaimed litigator and dispute resolution specialist. His practice also concentrates on complex contracts, business structure, and business formation. Corey prides himself in providing prompt and aggressive representation tailored to each of his clients' individual needs. He's a regular speaker at trade shows and conferences across the world. Corey is a member of the First Amendment Lawyers Association, the Foundation for Individual Rights in Education, the Free Speech Coalition, and the Association of Sites Advocating Child Protection. He's a board member with Pineapple Support. Corey has won numerous awards including, being distinguished as a Super Lawyers rising star in 2015 through 2021. He has a perfect 10 out of 10 rating from leading attorney review website AVVO.com. You can follow him on Twitter at MyAdultAttorney. His website is adult.law Bruce, host of the show and CEO of Adult Site Broker said: “Part two of my conversation with Corey was fantastic, like the first one. We got into more areas of adult industry law and discussed the political climate, crypto and other issues affecting our industry.” Adult Site Broker is the most experienced company to broker adult sites. They've sold and helped people buy more xxx sites than any other broker. Adult Site Broker is the leading company to sell porn sites and buy porn sites. They help their clients work out equitable deals. Check out their brand-new website at www.adultsitebroker.com, the leading destination to broker porn sites. Adult Site Broker also has an affiliate program, ASB Cash, at https://asbcash.com, where you can earn 20% referring people to buy adult sites and sell adult sites to Adult Site Broker, the porn website broker. For more information, please visit us at www.adultsitebroker.com to help you broker adult sites. Listen to Corey Silverstein on Adult Site Broker Talk, starting today at www.adultsitebrokertalk.com

Attorney Corey Silverstein of Silverstein Legal is this week's guest on Adult Site Broker Talk. Adult industry lawyer Corey D. Silverstein is the managing and founding member of the Law Offices of Corey D. Silverstein, also known as Silverstein Legal. Corey is licensed to practice law by the states of Michigan, Arizona, Georgia, New York, and the District of Columbia. His practice focuses on representing many areas of the law that impact the adult industry. His clientele includes all aspects of the adult industry. Corey provides legal services related to all kinds of adult and online law. He is an acclaimed litigator and dispute resolution specialist. His practice also concentrates on complex contracts, business structure, and business formation. Corey prides himself in providing prompt and aggressive representation tailored to each of his clients' individual needs. He's a regular speaker at trade shows and conferences across the world. Corey is a member of the First Amendment Lawyers Association, the Foundation for Individual Rights in Education, the Free Speech Coalition, and the Association of Sites Advocating Child Protection. He's a board member with Pineapple Support. Corey has won numerous awards including, being distinguished as a Super Lawyers rising star in 2015 through 2021. He has a perfect 10 out of 10 rating from leading attorney review website AVVO.com. You can follow him on Twitter at MyAdultAttorney. His website is adult.law Bruce, host of the show and CEO of Adult Site Broker said: “It was great to finally get Corey on the podcast. Corey is an icon in the adult industry, and I've known him almost as long as I've been in adult. We had such a good conversation that we're splitting it into 2 parts.” Adult Site Broker is the most experienced company to broker adult sites. They've sold and helped people buy more xxx sites than any other broker. Adult Site Broker is the leading company to sell porn sites and buy porn sites. They help their clients work out equitable deals. Check out their brand-new website at www.adultsitebroker.com, the leading destination to broker porn sites. Adult Site Broker also has an affiliate program, ASB Cash, at https://asbcash.com, where you can earn 20% referring people to buy adult sites and sell adult sites to Adult Site Broker, the porn website broker. For more information, please visit us at www.adultsitebroker.com to help you broker adult sites. Listen to Corey Silverstein on Adult Site Broker Talk, starting today at www.adultsitebrokertalk.com

Carl Cole is a highly respected lawyer throughout Alabama and his office is located in Decatur, Alabama.  Carl and his firm handle a variety of cases and he is a well-regarded litigator in the state of Alabama.  He has handled several high-profile cases over the course of his legal career.  A graduate of Troy University, Carl went to the University of Alabama and received both his law degree and a LLM degree in taxation.  Carl has many accolades to his name, to include Super Lawyers, AV Rated by Martindale-Hubbell and a 10.0 rating from Avvo.  He is involved in the community and has previously served as the president of the Morgan County Bar Association.  This is the first time I have talked to Carl and it made sense to do so, especially since his office is two doors down from our own Decatur office!

In this episode of Mastering Your Financial Life, Judy Heft interviews Andrea Brodie, partner at Abrams Fensterman, LLP in the matrimonial and family law department. Abrams Fensterman, LLP serves clients throughout New York State from offices in Long Island, Brooklyn, White Plains, Rochester, and Albany. Prior to joining Abrams Fensterman, Ms. Brodie worked at another prominent family law boutique firm as their senior associate with an emphasis almost exclusively on family and matrimonial cases. Read more about Andrea Brodie: https://www.abramslaw.com/attorneys/andrea-brodie/ Tune into the episode to learn about: What people should know before they get married The importance of keeping your financial paperwork in order How to anticipate potential financial issues when entering a marriage What are some things people should do if they are contemplating filing for divorce Connect with and learn more about Andrea Brodie... Connect with Andrea on LinkedIn: https://www.linkedin.com/in/andrea-m-brodie-2930a411/ Visit Andrea's bio page on her firm's website: https://www.abramslaw.com/attorneys/profile/andrea-brodie/1287/view View Andrea's profile on Avvo: https://www.avvo.com/attorneys/11042-ny-andrea-brodie-3794948.html In each episode of Mastering Your Financial Life, Judy Heft interviews professionals who help others successfully manage their financial lives. Judy is a Financial and Lifestyle Concierge and Founder & CEO of Judith Heft & Associates. Connect with Judy Heft on LinkedIn: https://www.linkedin.com/in/judyheft/ Visit Judith Heft & Associates' Website: http://www.judithheft.com/ Subscribe to Mastering Your Financial Life on Apple podcast: https://podcasts.apple.com/us/podcast/mastering-your-financial-life/id1628822980 Don't miss a video by subscribing to Judith Heft & Associates' YouTube Channel: https://www.youtube.com/channel/UCxnWUm35dJhmCX0XPX_eZhQ

Join Rahul and Ben for their discussion with Las Vegas trial lawyer, Ben Cloward (https://www.thefiercefirm.com/).  Attorney Cloward shares how his Mormon faith and commitment to service created the foundation for his career as a plaintiff trial lawyer.  Ben describes in detail how he used aggressive discovery and big data to develop and try a negligent security case on behalf of the family of a man murdered at a local housing development.  Ben talks about how he was able to identify the most compelling facts, come up with the ideal sequencing of the evidence, and rebut factual and legal defense to achieve this extraordinary result. About Ben ClowardIn 2016, at the age of 37, Benjamin P. Cloward became the youngest lawyer in the history of the State of Nevada to be awarded the prestigious “Trial Lawyer of the Year” by the Nevada Justice Association. That same year, he became the youngest member of the Nevada, Las Vegas Chapter of ABOTA (American Board of Trial Advocates), and at the time was also the youngest person in the State of Nevada to be Board Certified as a Personal Injury Specialist. He has received many additional recognitions, including being AV-Rated by Martindale-Hubbell and receiving a perfect 10.0 by Avvo.com. He has been featured in several magazines in Nevada for his accomplishments and hard work. Just recently, in February 2020, Ben obtained a $38 million jury verdict, which is believed to be the largest ever negligent security for wrongful death in the State of Nevada. Other verdicts Ben has obtained include a $15 million jury verdict in 2016 on behalf of a family whose disabled son, Harvey, was allowed to choke to death on a paratransit bus. That verdict was upheld in a unanimous decision after four years of contentious appellate litigation with the final judgment ballooning to over $20.5 million dollars. The defense in that case never formally offered a single penny. After obtaining the verdict, Ben continued working on the safety issue that led to Harvey's death, and with the help of many other people, got “Harvey's Law” passed in Nevada in 2017, which required certain training for all paratransit bus drivers to ensure others were protected. In 2016, Ben also obtained a $12.9 million jury verdict for a family whose life had been altered by a drunk driver who injured the mother and killed the daughter. He also obtained a $10 million settlement for a client who was significantly injured from a fall which resulted in a moderate brain injury. Ben has obtained multiple soft-tissue, low visible property damage jury verdicts including a $2.98 million jury verdict in 2018, a $1,075,000 verdict in 2014, and several 6 figure verdicts. In addition to obtaining significant jury verdicts, Ben has also been involved in settling over thirty cases for values ranging from $1 million to $10 million as noted above. Ben successfully argued the Khoury v. Seastrand, 133 Nev. Adv. Op. 52 (July 28, 2016) case which was a huge victory for all injured Nevadans because it rejected the Howell doctrine, which allows negligent people who caused harm to get a discount when they hit responsible citizens who carried personal health insurance. Ben is a graduate of the famed Gerry Spence Trial Lawyer's College and believes as does Gerry that “It all begins with you . . .” Ben served on the board for a nonprofit company called the Loa Fund, which focuses on providing financial assistance to those who struggle with addiction to receive help through wilderness therapy and other addiction recovery programs. Ben believes that you can never truly understand another human until you have walked a mile in their shoes and that everyone should be given the benefit of the doubt and a chance to prove themselves. Ben was raised in Salem, Utah. As a young boy, Ben earned his Eagle Scout Award and after graduation from high school, he served a two-year mission for the Church of Jesus Christ of Latter-Day Saints in Louisiana. Ben attended the University of Utah and graduated in 2005 with a bachelor's degree in finance. He began law school at the University of Tulsa, College of Law. After his first year, Ben transferred to the University of Utah, S.J. Quinney College of Law, where he graduated in 2008. While in law school, Ben received the Outstanding Achievement Award for Teaching Law in the High School, the CALI Excellence for the Future Award for Property, and was on the Dean's List. He also served as the President of the J. Reuben Clark Law Society and as a Judicial Intern for the then-State Court Presiding Judge, Gregory K. Frizzell, who is now a Judge for the United States District Court for the Northern District of Oklahoma. He also participated as a Note and Comment Editor for the Journal of Land, Resources, and Environment Law, where his Comment, Why has State v. Hutchinson Been Ignored? An Analysis of Why Utah Cities Lack Authority to Exact Water, 28 J. LAND RESOURCES & ENVTL. L. 433, was selected for publication. Ben's interests outside of work include spending time with his wife and two beautiful daughters. He also enjoys mule deer archery hunting, bass-fishing, camping, and watching the Boston Red Sox. He is active in his church and currently serves as a Stake High Councilor. He believes our highest calling in life is to help others come unto Christ.

Rich Barton is the CEO and co-founder of Zillow Group, where he leads the company's work to transform how people buy, sell, rent, and finance homes. Zillow is a real estate marketplace company that was founded in 2006 and has literally become a household name.Prior to Zillow, Rich also founded the online travel company and Microsoft spinoff, Expedia, as well as job search engine and career community, Glassdoor.Barton was also a venture partner at Benchmark and is on the Board of Directors of Netflix, Nextdoor, Artsy, and more.*Brought to you by Outer. Outer makes the world's most beautiful, comfortable, innovative, and high-quality outdoor furniture - ALL from sustainable materials - and is the ONLY outdoor furniture with a patented built-in cover to make protecting it effortless. From teak chairs to fire pit tables, everything Outer makes has the look and feel of what you'd expect at a 5-star resort, for less than you'd pay at a big box store for something that won't last.For a limited time, get 10% off and FREE shipping at http://www.liveouter.com/thefounderhour. Terms and conditions apply.*SUBSCRIBE TO OUR NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com

Having bid adieu to our dear guest co-hosts Kim and Megan, we welcome back Pam for the November 1989 Fashion Etc. episode. Fashion spreads tell us how to dress like a pilgrim, or a rodeo queen (?), or in a jacket. Karen does an exposé on how worthless your expensive modeling school education actually is. The lone beauty story tries to show us what...smells......look like. There's also beauty gadget trials, an update on how to wear your jeans, curly hair makeovers, some very emotional letters, and so much more! QUICK LINKS

Are you looking for a divorce attorney and need help finding one? This is part 1 of our 4 part series. In this series, Christina talks about where to look for a divorce attorney, what questions to ask them, how much they cost, how to communicate with them easily, and what outcome you can expect with your divorce attorney. Take what applies to your divorce situation and use these bite-sized episodes as your guide to having a smooth process of finding the right divorce attorney for you! Love this episode? Leave a review or share with us by taking a screenshot, post it on your Instagram stories and tag us @herheartheals Links mentioned: AVVO.com Her Heart Heals website >> herheartheals.com

Jason Neufeld is consistently recognized as a top plantation elder care lawyer among his peers in Florida Trend Magazine's Legal Elite, Avvo, or Super Lawyers Magazine (2012-2020). Jason is committed to assisting and protecting the most vulnerable members of society. His substantial work with the elderly led Jason to expand the firm's practice to handle Elder Law and Medicaid-Planning related issues such as: incapacity planning, Medicaid ICP (to pay for nursing home care), Medicaid Waiver (long term care in home or in an assisted-living facility) planning, special needs trusts, or assisting with guardianships, probate and fighting long-term care insurance denials. Jason earned his Bachelor of Arts degree from Emory University and subsequently obtained his Juris Doctorate and Masters of Business Administration (JD / MBA) degrees from the University of Miami. Jason services his Broward County elder law, estate planning and medicaid planning clients out of the firm's satellite office located in Plantation, FL. Linkedin: https://www.linkedin.com/in/elder-law-attorney/ Elder Law: https://www.elderneedslaw.com/ Learn more about EmotionTrac and our AI-driven Emotional Intelligence Platform: https://emotiontrac.com/calendly/

Erik J. Olson talks to Aliette Carolan, the Managing Partner at Carolan Family Law in Coral Gables, Florida. Aliette is an AV Rated-Preeminent family and matrimonial lawyer. She graduated law school in 2003 and after gaining valuable experience from some of the best family law practitioners in Miami-Dade she struck out on her own in 2009 and became a Florida Supreme Court Family Law Mediator. She has been named a Rising Star in 2014 and a Super Lawyer in 2015, 2016, and 2017 by the reputable, peer-review magazine. She is rated a Superb litigator by Avvo, a client-review and peer-review website. She was a course developer for the Alternative Dispute Resolution section of the Legal Studies program of World Education University. Learn from her expertise and what trends are helping grow her firm on this episode of The Managing Partners Podcast! —- Array Digital provides bold marketing that helps managing partners grow their law firms. arraylaw.com Follow us on Instagram: @array.digital Follow us on Twitter: @thisisarray Call us for a FREE digital marketing review: 757-333-3021 SUBSCRIBE to The Managing Partners Podcast for conversations with the nation's top attorneys.

This week I welcome attorney Fred Penney who Injury Lawyer has rated the highest AVVO personal injury attorney rating of a 10– “Superb Lawyer”. He is an AV Preeminent rated Attorney by Martindale Hubbell, one of the most prestigious ratings system in the United States. This is the highest possible rating in both legal ability and ethical standards. Mr. Penney has also been rated AV Preeminent by the opinions of the members of the Judiciary. For over 30 years Mr. Penney and his firm have handled many high profile and substantial injury cases including product liability, trucking accidents, escalator and elevator accidents, helicopter and plane accidents, boating accidents among others.He is also the author of numerous personal injury articles and is the host of Radio Law Talk, a radio show discussing the latest trending legal topics and news. Radio Law Talk is broadcast throughout many areas and can be found on SRN Radio networks. His law firm, The Penney and Associates firm has now expanded to offices in Sacramento, Roseville, Chico, Rocklin and Irvine with satellite offices in Fairfield, Sunnyvale, Santa Clara, San Francisco and Southern California. Penney and Associates Cases have been featured on the National Nightly News, local nightly news, radio news programs and numerous articles in print media. Thank you very much to Fred for joining us this week on The Alden Report.For more information on Fred Penney and his law firm, you can visit: https://www.penneylawyers.comFor the full version of this episode and early access to future episodes, you may become a member of The Alden Report here:https://www.patreon.com/thealdenreport Thank you to this episode's sponsor: Spotlight Production and Media ManagementImagine spotlighting yourself, your brand or your book on virtually every major network all of the country and appearing in people's homes week after week after week. No worries about whether or not your ad on social media is actually being fed to people. You WILL be in their homes in front of them. With our experience and know how we can take an unknown person, brand, book, product or service and turn it into a household name.https://www.mikealden.com/author-spotlightFor more info on Michael Alden visit: https://www.mikealden.com/ For more info on Michael Alden's latest book BEST SELLER SECRETS visit: https://www.bestsellersecretsbook.com/ Listen to other episodes of The Alden Report here: https://thealdenreport.com/ Follow Mike Alden here: Facebook: https://www.facebook.com/MikeAlden2012 Twitter: https://twitter.com/MikeAlden2012 Instagram: https://www.instagram.com/mikealden TikToK: https://www.tiktok.com/@mikealden2012

This week I welcome attorney Fred Penney who Injury Lawyer has rated the highest AVVO personal injury attorney rating of a 10– “Superb Lawyer”. He is an AV Preeminent rated Attorney by Martindale Hubbell, one of the most prestigious ratings system in the United States. This is the highest possible rating in both legal ability and ethical standards. Mr. Penney has also been rated AV Preeminent by the opinions of the members of the Judiciary. For over 30 years Mr. Penney and his firm have handled many high profile and substantial injury cases including product liability, trucking accidents, escalator and elevator accidents, helicopter and plane accidents, boating accidents among others.He is also the author of numerous personal injury articles and is the host of Radio Law Talk, a radio show discussing the latest trending legal topics and news. Radio Law Talk is broadcast throughout many areas and can be found on SRN Radio networks. His law firm, The Penney and Associates firm has now expanded to offices in Sacramento, Roseville, Chico, Rocklin and Irvine with satellite offices in Fairfield, Sunnyvale, Santa Clara, San Francisco and Southern California. Penney and Associates Cases have been featured on the National Nightly News, local nightly news, radio news programs and numerous articles in print media. Thank you very much to Fred for joining us this week on The Alden Report.For more information on Fred Penney and his law firm, you can visit: https://www.penneylawyers.comThank you to this episode's sponsor:Spotlight Production and Media ManagementImagine spotlighting yourself, your brand or your book on virtually every major network all of the country and appearing in people's homes week after week after week. No worries about whether or not your ad on social media is actually being fed to people. You WILL be in their homes in front of them. With our experience and know how we can take an unknown person, brand, book, product or service and turn it into a household name. https://www.mikealden.com/author-spotlight

This week I welcome attorney Fred Penney who Injury Lawyer has rated the highest AVVO personal injury attorney rating of a 10– “Superb Lawyer”. He is an AV Preeminent rated Attorney by Martindale Hubbell, one of the most prestigious ratings system in the United States. This is the highest possible rating in both legal ability and ethical standards. Mr. Penney has also been rated AV Preeminent by the opinions of the members of the Judiciary. For over 30 years Mr. Penney and his firm have handled many high profile and substantial injury cases including product liability, trucking accidents, escalator and elevator accidents, helicopter and plane accidents, boating accidents among others.He is also the author of numerous personal injury articles and is the host of Radio Law Talk, a radio show discussing the latest trending legal topics and news. Radio Law Talk is broadcast throughout many areas and can be found on SRN Radio networks. His law firm, The Penney and Associates firm has now expanded to offices in Sacramento, Roseville, Chico, Rocklin and Irvine with satellite offices in Fairfield, Sunnyvale, Santa Clara, San Francisco and Southern California. Penney and Associates Cases have been featured on the National Nightly News, local nightly news, radio news programs and numerous articles in print media. Thank you very much to Fred for joining us this week on The Alden Report. For more information on Fred Penney and his law firm, you can visit: https://www.penneylawyers.comThank you to this episode's sponsor:Spotlight Production and Media ManagementImagine spotlighting yourself, your brand or your book on virtually every major network all of the country and appearing in people's homes week after week after week. No worries about whether or not your ad on social media is actually being fed to people. You WILL be in their homes in front of them. With our experience and know how we can take an unknown person, brand, book, product or service and turn it into a household name.https://www.mikealden.com/author-spotlight

Today on the podcast we welcome Sean J. Martin with Martin, Heller, Potempa & Sheppard. For more than 20 years, Partner Sean J. Martin has been helping family laws clients throughout Tennessee. After getting his B.A. and J.D. at the University of Tennessee, Knoxville, Attorney Martin began his law career as a law clerk for the Davidson County Trial Court from 1999-2001. He went on to become a litigation attorney at Cornelius & Collins, LLP then became an attorney at Drescher & Sharp, P.C. While with Drescher & Sharp, he rose up the ranks to become a partner. In 2011, Attorney Martin left Drescher & Sharp to open his own law firm. Attorney Martin was named a Tennessee Super Lawyer by Super Lawyers Magazine. He was named as one of the Top 40 Under 40 Trial Lawyers by the National Trial Lawyers Organization. He has a 10 “Superb” rating on AVVO and was named one of the 10 Best Attorneys for Client Satisfaction by the American Institute of Personal Injury Attorneys. Sean Martin: smartin@mhpslaw.com Martin Heller Potempa & Sheppard PLLC: https://www.mhpslaw.com/ Learn about Studio Bank: studiobank.com Learn about ATA Certified Public Accountants & Business Advisors:   atacpa.net  David Hart, dhart@atacpa.net   Instagram: instagram.com/movinguppodcast/ Facebook: facebook.com/TheWilsonGroupRealEstate   Questions for Christie and Heather? Email us podcast@wilsongrouprealestate.com  

What you'll learn in this episode: The difference between search engine marketing (SEM) and search engine optimization (SEO), and why SEO is a worthwhile investment even if it takes time to see results Why Google's Local Services Ads give you the most bang for your buck if you're investing in SEM Why quality, original content and a great user experience are the keys to ranking on the first page of Google When it makes sense to pay for pay-per-click and social media ads How your firm's intake process and in-person service affect online rankings About Eric Bersano Eric Bersano has been deeply involved in online legal marketing since 2006. He is the VP of Business Development at Market My Market, a digital marketing agency that helps businesses generate new clients by implementing the right systems and strategies. Depending on a law firm's goals, Eric ensures the best marketing channel and modalities are implemented, including search engine optimization, pay-per-click advertising, and TV and radio. His focus on the legal space gives Eric the network to utilize the most talented designers, programmers, and marketers in the country. His clients maintain very high rankings for competitive online searches at the city, state, and national levels. Transcript: The online marketing landscape is so competitive that it almost seems pointless to put much effort into SEO. Why try to compete with the firms that rank highest on Google? But according to Eric Bersano, Vice President of Business Development for Market My Market, that belief is misguided. Not only can the top law firms on Google get knocked off their number one spots, it happens quite often. Eric joined the Law Firm Marketing Catalyst Podcast to talk about the paid and organic campaign options available through Google; why you should think of your website like a book in a library; and when paid search and social media ads can pay off for your firm. Read the episode transcript here.  Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guest is Eric Bersano, Vice President of Business Development for Market My Market. Eric has been in the legal marketing space since 2006 and has seen a lot of changes. Today, we'll hear all about the evolution of legal marketing and its importance to the legal marketing community, as well as why law firms need a guide to navigate the proliferation of marketing venues. Eric, welcome to the program. Eric: Thanks for having me, Sharon. Sharon: So glad to have you. Tell us about your career path. I'm sure you weren't saying this is what you wanted to do when you were in kindergarten. Eric: That's a very good point. I actually made a shift in 2006. I was working with orthopedic surgeons. I had a friend who was working at a company called FindLaw, which really put search engine optimization and digital marketing on the map for lawyers. My mom didn't raise a doctor or a lawyer, but I've worked with both. To be honest, I prefer the law field. Sharon: We'll talk more about it, but how did you get into this space, the online legal space? Eric: So, a quick background. Coming over from the medical side, one thing I always tell people is I was never going to be as knowledgeable as a surgeon. I was selling orthopedic implants, and there was no way I would ever know more than they did. My nail for the femur was very similar to somebody else's nail for the femur. When I came over to attorney marketing, I realized very quickly that this was a new animal. A lot of attorneys weren't doing marketing or weren't putting it into focus. To a lot of the old-school attorneys, marketing was hurtful, because they weren't even legally allowed to market until, I think, the late 70s. Most attorneys that had a thriving practice were using either Yellow Pages or just referral sources, and they were doing extraordinarily well. Once the internet started to become a place for people to find attorneys, it was this brand-new open ground that was really fertile. The thing I loved about it was that I could go into a law firm in January and six months later, they wanted to buy me lunch or dinner because they doubled in size or their profits had doubled. In the early days, search engine optimization was fairly easily, especially working for a big company, because it didn't take much. But as you said, over the past 16, 17 years, there has been a ton of changes. I like to keep up with all those changes to make sure my clients are profiting from those. Sharon: You're bringing back so many memories of firms saying, “Oh, I don't need any online stuff. We take care of it with referrals only. We don't market. We just do referrals,” which to me is marketing, but O.K. Eric: Right. Sharon: What does Market My Market do, and what does that mean? Eric: Good question. We get asked that a lot. When you're choosing the name for a company, you throw a bunch of things against the wall, and you're hoping for something that really defines what you do. We didn't want to pigeonhole ourselves into just legal marketing. There are a lot of companies that do that, but we do work with other professionals. That would be doctors and some accountants, and then lawyers are probably our biggest market. Market My Market is us marketing you in your market. Everybody's got a geography they cover, and our true focus is to make sure they're being as competitive as they possibly can when it comes to online. The one big differentiator we bring is that one of the co-founders, Ryan Klein, worked in-house at two extremely competitive law firms in south Florida. One was a personal injury law firm and the other one was a criminal defense firm. Both were in south Florida, which is the home of John Morgan when it comes to personal injury plus a host of other really competitive law firms. One of the things he did was bring over his philosophy from working in-house, working side by side with attorneys and knowing exactly what they wanted to see. When some people get lost in the weeds as marketers, they say, “Hey, look, your traffic is up,” or “Look how many intakes or phone calls you got,” which are great indicators, but what a lawyer really wants is signed cases. They want more high-quality, signed cases. We want to work backwards into that with our approach to make sure we're getting an increase in signed cases, not just pointing to some of the key indicators. Sharon: I'm going to stop to ask you, is John Morgan a personal injury law firm or an attorney? I've never heard that before. Eric: John Morgan of Morgan and Morgan has built kind of the Death Star of websites. He started out in south Florida as a big TV advertiser. You can't drive more than 10 feet without seeing one of his billboards. Probably five, eight years ago, he started really branching out. He's got practices in Boston and Arizona and Las Vegas. So, his one website they've grown is really competitive in a lot of markets. If you talk to any personal injury attorney in Florida they'll know John Morgan, but more and more, they're starting to know him in other parts of the country because he's starting to encroach in everybody's backyard. Sharon: That's interesting. When you said Morgan and Morgan, I've seen that, but I didn't realize it was John Morgan. This question comes up a lot: what's the difference between SEM, search engine marketing, and SEO, which is search engine optimization? What's the difference? Eric: It's a good question. SEM would be the umbrella term. Search engine marketing is all the different types of marketing you can do online with search engines. We always refer to Google because that's the 800-pound gorilla, but there's also Bing and Yahoo and some other ancillary search engines. Search engine marketing encompasses search engine optimization, but it also includes paid search. Those would be things like Google ads, or one thing that's become very popular over the last two years is LSAs, or Local Services Ads. Anybody listening to this who's done a search for a car accident lawyer in “insert city here,” you'll see three ads at the very top with a profile photo. Those are Local Services Ads. The key to those is you don't pay when somebody clicks; you only pay when you get a lead. If somebody clicks on your ads, reads all your information, but doesn't contact you, you're never charged. But if they fill out a contact form or call that tracking number, it's taken into account on your Google dashboard. You can even reject leads for a refund if they don't qualify. For example, if you're a criminal defense attorney and you get a family law lead, you can dispute that, and they'll take it off your bill. So, search engine marketing is everything you can do with search engine advertising. Search engine optimization is really the key we focus on for one main reason. Nobody goes to Google or any search engine because they have the best ads. They go to that search engine because they trust that the results that show up on the first page are the best information and resource for that subject matter. If I type in “DUI attorney Fresno,” the average person assumes that the law firm that shows up number one is the best DUI attorney in Fresno. It's not always the case, but the big advantage to the optimization piece is people will trust you more when you show up on that first page. The marketing costs are also generally fixed. What I mean by that is if I do a PPC ad and I've got a $10,000 a month budget— Sharon: PPC is? Eric: Pay-per-click. When I do a pay-per-click ad, I'm going to be charged every time someone clicks on my ad, whether they call me or not. Now, if I'm spending $10,000 in January and I spend none in February, that's a sunk cost. I'll never get that $10,000 back. But with search engine optimization, you're paying for links, you're paying for new website pages, blog articles. All of that stuff accumulates over time. The biggest thing I hear with search engine optimization from attorneys is, “Oh, we tried it. It doesn't work,” or “It doesn't work for anybody.” I would challenge you to do a search for your most important keyword in your city and look at the firm who's showing up number one. That person is fighting tooth and nail to stay there. The bigger the city, the harder they're fighting, because if you're showing up number one for “car accident lawyer Houston,” your business is exploding. You can guarantee that the people who are there want to stay there, and they'll do anything they can to keep their number one spot. Sharon: Does anybody still say, “Oh, we tried that and it doesn't work,” when it comes to SEO? Eric: Yeah, they do. To be honest, SEO is constantly changing. Companies like us, we don't claim that we know exactly what Google wants. Google gives you best practices, but they don't want to say, “Do, A, B, C and D and you'll rank number one,” because not everybody can rank number one. The one thing they've always stayed true to is that they want original, relevant content and a great user experience. That's what we've built our company principles on. The people who say it doesn't work have been burned, because no matter how great of an SEO company you are, it takes time to see results. Let's say we're talking about a competitive market like Chicago. That could take six months to a year. If you give an SEO company a year and you get nothing in that year, it's going to be hard for you to invest in somebody else and give them a full year. What happens all the time is they don't get somebody who focuses on legal. They don't know which directories to go to. They don't understand the practice areas, the keyword terms to optimize for. They might be a really good SEO company, but without understanding that legal niche, they might not be performing well enough to get them rankings. I talk to attorneys every day who are like, “Nope, I tried SEO before. It doesn't work.” It's just because it didn't work for them with the particular program they had. Sharon: When you say LSA, Local Services Ads, do you set up a separate phone number for that? Eric: The Local Services Ads are through Google, and Google has its own tracking numbers for you because they want to be able to tell you exactly what somebody searched for and clicked on to serve that ad. That's how they charge you. One of the things we do is manage those Local Services Ad campaigns, so that tracking number gets imported into our dashboard. We can actually say, “Hey, you got 10 Local Services Ad calls. You got 15 intakes. You got 20 calls from organic, and you got 15 calls from Google My Business.” We want to know which piece of the online marketing is working. There are four places for you to get business on Google's homepage: LSAs, PPC, Google Maps, and then there's organic. We really like to focus on organic because that's typically 60% or more of clicks. Not that LSAs and PPC aren't a good substitute, but anybody who's relying solely on PPC is really putting their client flow in jeopardy. It doesn't take many bad months with PPC for you to spend your marketing dollars with no return. Sharon: It used to be many, many years ago that you could say to somebody, “O.K., you don't have the budget. I understand. Here are some things you can do.” It seems like today there's not much you can do. With PPC, it seems like that's the one thing you can still do and say, “O.K., you could just start with PPC. Put all your money into PPC and start that tomorrow,” but you're saying they're missing a lot still. Eric: That's a really good point. If I'm working with somebody in a really competitive market, let's say New York City, and they have almost no web presence at all, that's going to be a really tough pill for them to swallow, for them to hear, “I need you to pay me X dollars a month for a year before you can expect anything.” But that's realistic if they don't have any SEO working at all. That's the case where I'd say, “All right, let's put together a very competitive, focused, pay-per-click campaign to start getting some clients in the door,” because the big advantage with PPC is it's instantaneous. You do the keyword research. You set up your landing pages, and you can start receiving phone calls and emails right away. Now, the downside of PPC is it's become extremely competitive. If you've ever done a search, the most expensive pay-per-click keywords, there's a list of about 180 of them that are legal keywords, things like, “I'm a car accident lawyer.” Those could go anywhere from $50 to $150 per click with no guarantee that the person's even going to reach out to you. So, I think PPC can be used sparingly to make up for that valley of death before you start to get organic results or to hyper-target something that's very timely. For example, if there's a bridge collapse or food poisoning, sometimes there's going to be a bunch of people that are injured in a very short window. Those types of cases come out all the time. You're not going to have a “food poisoning for Tyson Chicken” campaign ready to go with SEO, so in those cases it would make sense. But the most efficient, lowest cost would be LSAs. Again, you're only paying for leads. The big issue right now with LSAs is they've been around so long that if you're in a major market, there are probably at least 50 people in those LSAs already, and there are only three spots that will show up on the homepage. Sharon: And Google decides who those are. Eric: Yes, Google decides. There's some thought that having more reviews, getting consistent reviews, is going to help you show up there. You don't want to get 10 reviews in a month and no more for six months. But the number one factor for showing up in those LSAs is how responsive you are to the leads that come in. Google will know if those go to voicemail. Google will know if you're not interacting with their dashboard to say, “We have this lead” and move that through their funnel. They want to make sure that if you're getting the leads, you're treating their clients well. Remember, they're Google's client first. They went to Google for a search. If you mistreat them and don't provide them a good service, Google's not going to reward you with those rankings. Sharon: Wow! With LSAs, it seems that they would go to voicemail sometimes, because nobody's manning those phones all the time. Eric: That's another good point. The more sophisticated people become, the more efficient their front and back office are, the more profitable they'll be. In the old days, let's say 20 years ago, I don't think the average person expected someone to pick up the phone at 7:00. But if you're having a legal issue, you may not want to talk about that in the workplace. You may call on your way home or after you get home. So, if you don't have 24/7 answering, you could be missing out, and this is actual data we have with our clients. We use call tracking for every single one of our clients. Just under 30% of contacts came in either before 9:00 or after 5:00. If 30% of your contacts are coming in during off hours and you're not immediately responding, you are definitely losing out on clients. Sharon: Wow! That's a lot of person power, I should say. Eric: Exactly. If you get a hundred leads in a month and 30 of those are going to voicemail, that's not a good client experience. Sharon: Is it still possible to become number one in Chicago or Los Angeles or New York, no matter how much money you're putting out? Are those spots just long gone? Could somebody overtake somebody? Eric: Yes, it happens all the time. There are two things that will typically happen. You'll have somebody who gets really aggressive with an organic campaign. There are a lot of myths about organic. A lot of people will say they've got proprietary software; they've got a proprietary secret sauce or amazing links that nobody else knows about. The truth is search engine optimization comes down to doing a lot of things really well. It's very detailed. I's need to be dotted; T's need to be crossed. It's keeping up with trends like user experience. One quick example would be on a mobile phone, you want the contact us and phone buttons to be towards the bottom of the page because that's where people's thumbs are at, whereas on a desktop, people are used to seeing them at the top. Extrapolate that times a thousand little, tiny things, they all add up to the people who show up in those top three to five spots, which is where you need to be to get any clicks. The second thing that can jostle things up would be a Google algorithm change. Google admits that they change and update their algorithm hundreds of times a year, but each year there are usually two or three major ones, and you'll see a big shakeup. Someone who has been in the number one spot for months and months and months all of a sudden drops down to the bottom of page one or even page two. Those are opportunities, because Google is testing out some of their new changes, and they want to see if that user experience is still good. What that means is, let's say you and I are both competing for the same keyword. Somebody goes to your website and the average time on your website is 90 seconds, and the average time on my website is 20 seconds. Well, Google knows that, and they're just going to assume that your website is better; it's more engaging; it has more relevant content. When the algorithm shakes up, that one factor could cause somebody to stay higher than the person who was previously number one. I'll just end by saying this. There's no one factor or silver bullet that's going to get you to number one. Time on site is really good, and it makes logical sense when you tell somebody, but just because your time on site is great doesn't necessarily mean you're going to be number one in that market. There are so many other things that need to be done correctly to keep those rankings. Sharon: You mentioned organic. I know you said you're going to finish up, but I have a lot more questions. Eric: Sure. Sharon: When you say organic, what do you mean? What are you talking about? Eric: Organic are Google's results. They're their most preferred result. Google needs to make money, and we all know that Google is one of the most profitable companies in history, and the reason they are is because they sell ads. They sell Local Services Ads and pay-per-click. Every time someone clicks on an ad, Google gets paid. Well, underneath the ads are typically the Google Maps results first, although sometimes an organic search will show up above it. Then there are the organic links below that. If I'm looking for a pair of shoes and I type in “running shoes,” I'm probably going to see Nike or Dick's Sporting Goods as number one because they're such big, powerful websites. Organic refers to those things underneath the paid section. You basically have to walk through the paid section—a lot of people get stuck there and click on those ads. Google gets paid, but the vast, vast majority of people are going specifically to that organic section because they trust that those are the best, most relevant websites. Sharon: How do you influence organic? You mentioned blogs. Do you write? Do you have other people writing? How does that work? Eric: That's a good question. I like to use the library analogy for how Google picks out a website. Instead of websites, let's call them books. Google is our librarian in the largest library in the world, and I'm looking for a book on cookies. Not just cookies, but I want chocolate chip cookies. What's a better resource, a hundred-page book on cooking that includes chicken and roast beef and baking, or a hundred-page book on just cookies, and specifically chocolate chip cookies? What Google is looking for is the best, most relevant information. As a personal injury attorney, if I've got family law and criminal defense and estate planning and trusts and intellectual property and car accidents, I'm really diluting my message. My book is a catchall for everything. If I have a really focused book on just personal injury—and I'm talking about car accidents or brain injuries or spine injuries—now I've created a really powerful, relevant, niche source. If you do a search for Covid right now, you're probably going to find something like WebMD. You're not going to find some random website. You'll find something from the CDC because those are powerful sites that have developed their niche. So, the way to earn Google's respect is, number one, the content has to be original. They don't want to duplicate content. They're literally tracking billions, if not trillions, of websites by now, so if your content isn't original, why keep track of it? Then they want to make sure those user experience things are there: how much time on site, how quickly does the website load, how easy is it to get from one page to the next? When you ask us specifically about content, we have our own in-house team. We think content is so important, so we look for really good writers and we train them on how to research for the purposes of showing up organically. So, how to research for a keyword and then how to write so search engines can pick up on those keywords. Content is such an important part. Instead of outsourcing it to a third party, we hired good writers. These are all US-based employees of Market My Market that write, edit and post their content to the website. Sharon: With Google, I always imagined—and maybe you can shed some light on it—that there's some person somewhere who's watching all these screens and making decisions. Is this all done by a machine? Eric: Yes. Google specifically calls this machine learning. That's really where the user experience part comes into this. In the old days, back in 2006, all you really needed to do was have some good content and a couple of labels. If I was trying to rank for “medical malpractice attorney Los Angeles,” I would want to make sure that page was titled “medical malpractice attorney.” I'd want that to be the title of the first paragraph, and I'd want to use that term a couple of times in there. Well, people got wise to that, and then they started keyword stuffing. They started putting keywords all over the place. They would even put black text on a black background so you couldn't see it, but Google could read it. Well, Google is much smarter than any of us, and they can now pick up on those. They pick up on the user experience key indicators, which is how people interact with the website. They know if someone is clicking around and going to multiple pages. One of the biggest SEO terms is bounce rate. A lot of people mistake bounce rate with how fast someone bounces from the website, meaning, “I went to the website, and I bounced in two seconds.” That's not what bounce rate is. Bounce rate is only going to a single page. If I come to the homepage and I don't click on an attorney profile or a client testimonial or the car accident page, Google is marking that against me because they're saying, “People come to your website. You've got a hundred pages and they only go to one. That can't be a good search experience.” These algorithms are now taking all these learning experiences from millions and millions of searches, and they're coming up with—and Google admits this—rankings that even the Google engineers don't know exactly how they get to it. The benefit of AI is that it works while you're sleeping. The downside of AI is you're not exactly sure why the output is what it is until you dig into the weeds. That's why we see so many changes in Google's algorithm throughout the year. Sharon: AI being artificial intelligence. Eric: Correct, yeah. Google likes to use the term “machine learning.” I don't know if they just want to coin their own term, but they always refer to it as machine learning. Their computers are learning based on how people interact with the Google searches they provide. Sharon: That's interesting. I didn't know that was how they defined it. What's the difference between working with lawyers and working with financial professionals, doctors, other professional services? Eric: The biggest difference from a marketing perspective is knowing which resources are best. Most of my clients are in the legal industry. People are going to get their links from Avvo and FindLaw, but if you haven't dealt with lawyers before, you might not know the more obscure or random or even local searches. Most attorneys belong to at least one if not several bar associations. They could belong to their local city bar association. They could belong to their state bar association. All of those give them opportunities to list who they are and link back to their website. When it comes to other professionals like financial, that's not a market we dabble in. I wouldn't have the confidence to tell somebody who was a financial planner or someone big in the finance world that I know exactly where to market them, because I don't have the 17 years of experience there. When somebody can focus in on a niche, they can find all these nooks and crannies on the internet where they can market their clients to make sure they're putting their best foot forward. Sharon: Does social media play any part in this? Does that change things? Eric: When it comes to social media, there are two different ways to use it. The first one is the most labor-intensive and hardest, but it can pay off. I strongly suggest anybody who wants to do organic social media, which means you're posting about your law firm—that takes a lot of work. They say you should be posting one to three times a day, and that would be on things like TikTok and Instagram and Facebook. Now, I see your face. That seems like a lot of work, and it is. You've got to think about this, and you've got to be very inventive when you do your posts, because who is going to follow a criminal defense attorney for no reason? Who's going to follow a family law attorney? One way to use social media to your advantage organically is to take viral content that's happening right now and put your spin on it. For example, we just got past the Johnny Depp/Amber Heard trial that was making worldwide news. Some of the most popular posts were attorneys who were giving their two cents on that day's trial. That's a great way to do something through social media. It still takes time because you've got to keep up on whatever that trial is, and then you've got to go in and give your unique take, but that could pay off in dividends. Some of those videos were getting millions of views, which is really raising their presence.   The other way to use social media is to do paid advertising. You can do paid advertising through TikTok. You can do it through Facebook and Instagram, and what you're doing is targeting your most likely audience. If I'm a criminal defense attorney, I might be targeting males because more males are committing crimes. I might target certain areas of the county near jails or where courts are. I can geotarget those. I can put a circle around the court. Anybody who's coming in and out of this building, I want to target them with an ad. Those would be paid ads. Budgets can range in the low thousands to the high thousands, depending on how competitive that market is and how many people you want to serve ads to. Sharon: Do you take that into account? Does one hand influence the other in terms of things you're doing to optimize everything? Does that come into play? Eric: Social media doesn't have a huge organic bump to it unless you get into the extremes. If I have a post that's going viral, if I'm getting lots of mentions, if the firm name is being mentioned a lot on Twitter, that can have some effects, but that's very rare. I would say if you have somebody in the office who loves social media and they're going to post your holiday parties—for example, if somebody gives you a great review on Google, repost that review and say, “Thanks, Karen. We really love having you as a client.” Make it interactive. That's probably not going to win you a case organically, but if someone finds your social media profile, sees how active you are, gets a feel for the personality of the firm, it could get you that first phone call as they're doing their due diligence on who to hire. Sharon: Do you see social media playing more of a role as you continue in this vein? Eric: I see social media as a really good way to connect with people. I see it more as a tool for paid. There are very few attorneys that are going to spend enough time on social media, the time it needs. If you hire me to run your social media campaign, what do I know about the daily workings of the firm? That should be more of a personal thing. What you could hire us to do is to create ads for you and to serve those ads to specific people. As a general rule of thumb, social media is not a great tool for single-event personal injuries like car accidents, because it's really hard to target your audience. Where they do make a difference would be in mass torts, for example Roundup. Roundup has glyphosate in it. It was giving people non-Hodgkin's lymphoma. There were links to this. Monsanto was sued. Bellwether trials went on to prove that they were at fault, and the verdicts were coming back in the tens of millions of dollars. That is a great tool for social media because I know the type of person that used Roundup. I know the hotbeds. This wasn't your weekend gardener; these were people in the flyover states that were using tons of this stuff, literally, on their crops. People who were working on farms or in agriculture were overly exposed to this stuff and were coming down with non-Hodgkin's lymphoma and a couple other types of cancer. That's great for Facebook because you're leveraging all the data they have on their users, all their attributes, their age, their income. I like social media for those kinds of campaigns, but for your typical family law attorney or criminal defense attorney, it's probably dollars that could be spent better somewhere else. Sharon: Eric, I could go on forever asking a million more questions. There's so much to all of this. Thank you being here today. Eric: Sharon, thanks for having me. I appreciate the conversation. Sharon: Greatly appreciate it. Thank you.

Today's guest has an incredible story of using the power of GRIT to build success, find meaning in spirituality, and serve people in a big way. Fred Penney is the founder of Penney & Associates, a full-service personal injury law firm. Established in 1992, Penney and Associates California Personal Injury Lawyers® rapidly grew into one of the leading personal injury law firms in California. Their firm has helped thousands of clients win millions of dollars in personal injury settlements and judgments. With the highest AVVO personal injury rating of, “Superb Lawyer,” Frederick earned the highest possible rating in both legal ability and ethical standards. Mr. Penney is the host of Radio Law Talk, a radio show discussing the latest trending legal topics and news. Radio Law Talk is broadcast throughout many areas and can be found on SRN Radio networks and has been featured in Forbes, Yahoo Finance and Market Watch. In this episode, Frederick shares the stories behind learning the power of grit and grace in his own life, why building a brand matters and how those lessons inspired him to use his influence for good. Here's what you will learn: How Frederick's mother and grandmothers helped to cultivate grit in his life (4:31) Why grit is fundamental to success (12:47) How Mark Victor Hansen helped Frederick bring his book to life (20:18) How Instagram factored into Fred's career and brand (31:15) The importance of spirituality in your career (40:28) What did you learn from this episode? Share on Instagram and tag me at @amberlylagomotivation and @frederickpenney1 so we can see!   Follow Frederick: Facebook Instagram Twitter Website   Links mentioned in this episode: Goose: Imagine the Possibilities by Frederick W. Penney, Paperback Chicken Soup for the Soul   If you are ready to leave your mark by discovering your message and sharing it with the world, you've come to the right place!! Let's work together to build your influence, your impact, and your income! Join the tribe you have been waiting for to activate your highest potential and live the life you deserve!  Jump on the waitlist for the next "Unstoppable Life Mastermind!" JOIN NOW and let us know you are ready for greatness! Read the "True Grit and Grace" book here and learn how you can turn tragedy into triumph!  Thank you for joining us on the True, Grit, & Grace Podcast! If you find value in today's episode, don't forget to share the show with your friends and tap that subscribe button so you don't miss an episode! You can also head over to amberlylago.com to join my newsletter and access free downloadable resources that can help you elevate your life, business, and relationships! Want to see the behind the scenes and keep the conversation going?  Head over to Instagram @amberlylagomotivation! Audible @True-Grit-and-Grace-Audiobook  Website @amberlylago.com Instagram @amberlylagomotivation Facebook @AmberlyLagoSpeaker

841: Brick Business Law , Kevin Brick, Brick Business law   Brick Business Law Kevin Brick, Brick Business law   – The Sharkpreneur podcast with Seth Greene Episode 841 Kevin Brick Kevin is the founder and managing partner of Brick Business Law. He serves as outside general counsel to numerous local and national businesses and litigates business-related issues. Kevin is recognized by the Florida Bar as a board-certified expert in business litigation. The Florida Bar rigorously evaluates the experience and competency of attorneys to determine board eligibility. There are less than 250 board certified attorneys in business litigation out of over 100,000 members of the Florida Bar.   Kevin is also Martindale AV-rated and has been recognized as a member of the Florida Legal Elite and as a SuperLawyer for several years. He is rated 10/10 by both Justia and Avvo. He was rated as one of the Top 100 "Bet The Company" Litigators in the nation in 2019. He is a former Hillsborough County prosecutor where he took over 100 cases to trial.   Listen to this illuminating Sharkpreneur episode with Kevin Brick about his firm, Brick Business Law. Here are some of the beneficial topics covered on this week's show: - How you must have a legal agreement in place when you go into business with others. - Why focusing a specific niche can lead to a lot of referrals from other attorneys. - How having a strong team leader is an important part of a successful business. - Why it feels good to help small business owners succeed at what they do. - How businesses should focus on the work they are both excellent at and passionate about.   Connect with Kevin: Guest Contact Info Facebook facebook.com/brickbusinesslaw LinkedIn linkedin.com/in/kevinbrick Links Mentioned: brickbusinesslaw.com   Learn more about your ad choices. Visit megaphone.fm/adchoices

Today's episode, “Success is a Journey, Not a Destination,” features my guest Frederick Penney. Frederick is the founder of Penney and Associates and has received the highest AVVO personal injury attorney rating of 10–"Superb Lawyer." In addition, he is the host of Radio Law Talk, an entrepreneur, and an author. His book, “Goose: Imagine the Possibilities,” is a new best seller. Behind his success is his belief that even if you're the CEO or the most outstanding lawyer, never hesitate to get dirty.You'll hear as Frederick shares the wisdom he's gained along his journey and why he's never stopped dreaming big. Fred tells you why his mantra “resist, resist, resist” is key to his success and happiness. And finally, you'll hear as Ken and Frederick discuss why you can never fail. This episode will pull you out of any rut and lift your spirits.If you enjoyed this episode, please share it on social media and tag Ken Joslin.

Groth Law helps injured victims locally with its car crash and “single event” practice. Internationally, Groth Law helps victims suffering injuries from Vaccine Administration in the U.S. Court of Federal Claims. In all regards, Mr. Groth devotes his time and resources to helping innocent accident victims and their families find the justice they seek after suffering an injury or loss caused by another party's negligence or wrongdoing.Handling all types of personal injury and wrongful death claims, Mr. Groth advocates strongly on behalf of those adversely affected by automobile and motorcycle accidents, trucking accidents, defective products, dangerous property conditions, animal attacks, nursing home abuse, and bicycle and pedestrian accidents. Throughout the course of his career, he has recovered millions of dollars on behalf of those he serves, earning his membership to both the Million Dollar Advocates Forum and the Multi-Million Dollar Advocates Forum alongside being named a Rising Star, a SuperLawyer, receiving a superb 10 on Avvo, and being named one of the Top 100 Trial Lawyers in Wisconsin by the National Trial Lawyers Association.Jon is active in the legal community, teaching other attorneys about the intricacies of personal injury law. He's a member of the American Bar Association, State Bar of Wisconsin, and the American Association of Justice.Besides being a personal injury attorney, Jon has taught at Cardinal Stritch University and is a father to three kids. When there's a spare moment to be had, Jon indulges in outdoor activities such and running or skiing, and he and his wife often volunteer at church, coach sports and drive the “Groth taxi” for their boys.Learn More: https://grothlawfirm.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-attorney-jonathan-p-groth-founder-and-owner-of-the-groth-law-firm

Groth Law helps injured victims locally with its car crash and “single event” practice. Internationally, Groth Law helps victims suffering injuries from Vaccine Administration in the U.S. Court of Federal Claims. In all regards, Mr. Groth devotes his time and resources to helping innocent accident victims and their families find the justice they seek after suffering an injury or loss caused by another party's negligence or wrongdoing.Handling all types of personal injury and wrongful death claims, Mr. Groth advocates strongly on behalf of those adversely affected by automobile and motorcycle accidents, trucking accidents, defective products, dangerous property conditions, animal attacks, nursing home abuse, and bicycle and pedestrian accidents. Throughout the course of his career, he has recovered millions of dollars on behalf of those he serves, earning his membership to both the Million Dollar Advocates Forum and the Multi-Million Dollar Advocates Forum alongside being named a Rising Star, a SuperLawyer, receiving a superb 10 on Avvo, and being named one of the Top 100 Trial Lawyers in Wisconsin by the National Trial Lawyers Association.Jon is active in the legal community, teaching other attorneys about the intricacies of personal injury law. He's a member of the American Bar Association, State Bar of Wisconsin, and the American Association of Justice.Besides being a personal injury attorney, Jon has taught at Cardinal Stritch University and is a father to three kids. When there's a spare moment to be had, Jon indulges in outdoor activities such and running or skiing, and he and his wife often volunteer at church, coach sports and drive the “Groth taxi” for their boys.Learn More: https://grothlawfirm.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-attorney-jonathan-p-groth-founder-and-owner-of-the-groth-law-firm

What you'll learn in this episode: Why all successful business owners use a combination of thought and action The difference between Google Ads, Google My Business, and organic SEO Why all roads lead to Google My Business, and why law firms should be investing in it How SEO has changed over the last decade, and how it will likely change over the next five years Why online reviews are crucial for ranking on Google, and how to get more of them About Ronnie Deaver Ronnie Deaver is the founder of NoBull Marketing, a lead generation firm for lawyers. Specializing in Google Ads and Google My Business, NoBull is know for its “No B.S. Guarantee” and fluff-free services. Before founding NoBull, Ronnie was Director of Operations and Director of Web Development & SEO at SMB Team, a legal marketing and coaching firm.  Additional Resources NoBull Marketing Website Ronnie Deaver LinkedIn No Bull Marketing Facebook Transcript: SEO has changed dramatically over the last five years, but one thing remains the same: keep Google happy, and Google will reward your firm with higher rankings. Ronnie Deaver, CEO of NoBull Marketing, has figured out exactly how to do that for his legal clients. He joined the Law Firm Marketing Catalyst Podcast to talk about why Google My Business is so important for law firms; how to get more valuable online reviews; and why your website still matters—but not for the reasons you might think. Read the episode transcript here.    Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today my guest is Ronnie Deaver, who is CEO of NoBull Marketing. NoBull Marketing is a lawyer-exclusive marketing firm. In this session, we're going to be touching on three areas: search engine optimization or SEO, Google My Business and Google Ads. They all play a role in generating leads for your firm. They can also make your head spin, as they have mine, but Ronnie's going to lay it out for us clearly. Ronnie, welcome to the program.   Ronnie: Thank you. I'm so excited to be here.   Sharon: So glad to have you. First of all, tell us about your career path, how you got here.   Ronnie: My career path probably started around 10 years ago, and it was a very unexpected way to get into marketing as a whole. I moved to Boston, and for anyone who wonders why, it's a very stereotypical story: I chased a woman. The woman did not work out, but the city did. While I was there, I was very broke. I went on Craigslist—this is one of my favorite stories—and found a guy who was like, “Hey, I need help with my website.” I met with him at a McDonald's, and the first thing he said to me was, “Hey man, I want a website, but what I really want is to show up number one on Google.” In my head, I was like, “I don't know how to make that happen, but if you pay me this much per month, I'll make it happen for you.” So, I got my first recurring client. Fortunately I succeeded, and the rest is history from there.   As it relates to lawyers, I got involved with lawyers three or so years ago. From then on, I've been sold that they're the people I want to work with. As far as I'm concerned, it's almost like a spiritual calling. I have so much respect for lawyers because they literally raise their hands and say, “Yes, I'm willing to get involved with people at the worst times of their lives.” They're crazy. That's insane to be like, “People going through the most emotional problems of their lives, when they're at their worst and their lowest, I'm going to help those people.” I'm like, “Wow! I want to help those people help other people.” I've been working with lawyers ever since.   Sharon: Why are they at the lowest? Because they're lawyers, because they went to law school?   Ronnie: No, they're helping people who are at their lowest.   Sharon: I see. I get it.   Ronnie: If you're getting a divorce, you're pretty emotionally stressed.  If you're going through a criminal case, you're usually not your happiest person at that time. What I respect about lawyers is they put a lot of training and time and willingness into helping people who are not coming to them when they're super chippy and cheery and excited. They're usually unhappy; they're usually trying to solve a big problem; they need help; they can be emotionally touchy. It's not easy to be a lawyer. You're dealing with people at the worst, but these lawyers are volunteering to do that. It's a cool career. While I couldn't be a lawyer—I wasn't destined for that—I want to help those lawyers build better lives and build better businesses for themselves so they can help more people.   Sharon: That must keep you very busy. You answered my question. I was going to ask if you had thought about law school yourself.   Ronnie: I did, but I'm one of those guys that's more of intense action than intense thought. I thought about it, and I was like, “Man, this is not my destination.” I'm a very clearcut, no B.S. guy, and the law is a little—there's a lot of negotiation. There's no clearcut “This is right. This is wrong.” It's not that simple, and I'm a simple guy in that sense. I'm like, “This is how we do it. This is what's going to work. I've tested it and I'll evolve that over time.” I'm not destined for that high level of nuance and thought that lawyers need. I thought about it, but it's not me as a person.   Sharon: That's interesting. I'll have to think about it. I like the idea about intense action. You're a person of intense action and not intense thought, and lawyers are so thoughtful and think everything through. What keeps you attracted, then? Why, after years now, have you continued to work with lawyers?   Ronnie: The biggest thing is because they're so intensely thoughtful, they're also willing to recognize that intense thought doesn't make a business. That's the cool thing about business; it inherently is this weird balance of both. You have to have to incredibly good thinking. You have to think and know what you're doing and why you're doing it, but you can't think your way to success. You also have to take a lot of action, action that you don't know if it's going to be profitable; action you don't know if it's going to work; action even when it's hard; action when you're having a bad day. It's a combination of both.    What I love about lawyers is that oftentimes they're very driven people if they went through law school. They're like, “Hey, I know I have this weakness. I know I can think well, but I don't know what I need to do to act.” They're very willing, if given appropriate guidance and coaching, to take real, major action and have success. When I work with a lawyer, I'm usually quite confident. In almost every circumstance, I can work with that lawyer and they're like, “Yes, I want to make this business work,” and I'm like, “Great. Do this, this and that. This is what we found works. If we follow these steps, we're going to make you money.” They're like, “Great, I will follow the steps,” and they do it and they execute.    If I work with a restaurant and I work with somebody who's not quite as driven as a lawyer, you can end up with a lot less successful story. The success stories I get with lawyers are incredible. I've got one woman right now, and when I met her, she was basically facing bankruptcy. Now she's growing so fast and hiring because she can barely keep up with the caseload. They're struggling to follow up with their leads. That delta, that change, is so common in the lawyer space because once given direction, they run with it because they're so driven. I love it, and I have so much energy for it.   Sharon: That's great. I'd like to know some of the lawyers you know. Don't you find resistance sometimes? Resistance like, “I know. You don't know. I'm a lawyer. I know how to do that.” Not to knock anybody, but it's like, “I know how to do whatever needs to be done, whether it's marketing or whatever.” Do you find that?   Ronnie: I think that's broadly true for most marketers in working with lawyers. I have a unique experience with lawyers as an individual because of the way I come off and the way I speak to people. The way I think and talk and approach people is very forward. It's no B.S. It's like, “Hey, this is what I think. This is why. This is going to be the outcome if you do this and the outcome if you don't.” I'm very honest and transparent.    Maybe you have seen my guarantee—I won't go into it right now—but if I don't think I can make you money, I'm not going to charge you, basically. If I don't think I can succeed for you, I'm going to tell you I can't, and I won't take you on as a client. I make it very clear to people that I'm not trying to sell you anything. Either you want the thing I do and I can make you money, or you don't want the thing I can do or I can't make you money, and we shouldn't work together. When I come to people with that approach and I'm that transparent, that no-B.S., and I have that wiliness to not take your money, and I'm not trying to scam you or sell to you regardless of your benefit, people will come to trust me a lot quicker. They're going to say, “This guy actually has integrity.”    Character and integrity building is something I care a lot about. Because I approach my business and every person I speak with like that, I usually get very little resistance, because at that point, they're like, “Hey, I actually trust this guy.” That resistance is usually coming from fundamentally they don't trust the person they're talking to. That's not usually an experience I have, because I will willingly stop working with somebody when I'm like, “I think you should focus on a different investment, because I don't think you're getting the ROI from me for whatever circumstances. I think you should go to do this.” I do that even to my own detriment, because my fundamental goal is that I want lawyers to build better businesses. Sometimes that includes me and sometimes that doesn't. I'm willing to say that regardless.   Sharon: I can see how that can engender trust and less resistance. You're in area we've worked in, but not so much as a hands-on area. It's something that really needs to be straightened out. SEO has come a long way since the first websites and I could tell people, “Do it yourself.” That can't be done anymore. What's the difference between SEO, search engine optimization, Google My Business and Google Ads? Can you explain that all?   Ronnie: I find the easiest way to explain it is to envision an actual search. Any lawyer listening, do a search for “divorce lawyer New York City.” I chose New York City because it's going to have tons of searches and a lot of competition. If you do that search, what you'll see immediately at the top is Google Ads. You're going to see the new local service ads. I should say newer; it's been out for years now. That's where you see maybe an image of a lawyer and their reviews. Under that, you'll see text ads. Those are ads that literally just have text on them. Both of these, though, are a form of Google Ads. Google Ads, they're great. A lot of people have had mixed experiences, but the great thing about Google Ads is you can pay to play, and it works if it's done right, if you're doing it with a professional who knows how to fight Google.    Here's the thing: Google Ads is designed to spend your money, not make you money. Think about who's running it. Google wants to make money. They don't really care that much about you. They just want to make money. But when you work with a professional whose goal is to make you money, like me, my goal is to say, “Hey, Google, I don't want you to take my money. I want to make sure we're making money.” Anyway, Google Ads can be really profitable if you spend this much to get that much. So, that's Google Ads, and basically it's pay to play. You pay to advertise. You get clicks. Those clicks turn into calls. Those calls turn into cases. You run the numbers. You try to make it profitable. That's Google Ads you see at the very top.    Interestingly enough, as you mentioned, a lot has changed over the last 10, 15 years in the SEO/Google world. What's right below Google Ads now—and this didn't used to be true—is Google My Business, otherwise known as the Map Pack or the Three Pack. There are a lot of different names for it. That's the next thing, where you see names and reviews and a literal map. Back about 10, 15 years ago, you saw organic results first. You would see ads, of course, but then you would see organic results, your typical text search results, and then you would see a map under that. This was a major shift that happened roughly five years ago, where Google My Business was completely allotted to being above organic results.    Nowadays, what I talk to lawyers most about is that Google My Business shows up above all of your organic results. This is where I think you should put your effort into on the organic side. Google My Business is its own standalone profile. It has a lot of ranking factors that are a little bit different than SEO. It's going to have ranking factors based on reviews, how active you are on the profile. Are you making posts? Are you uploading photos? Have you added your services? Have you added your products? Are you doing Q&As? Are you responding to your reviews? There's a lot of grunt work, which we'll talk about later, that goes into Google My Business as a platform for ranking on there.    Quick caveat there: one of the big differences from traditional SEO—when people say, “I want to be ranked one”—is on Google My Business, you can get to rank one, two or three, but you're never going to own that spot 100% of the time. It doesn't happen. Google My Business is always switching them out. There's no owning rank one 100% of the time in your market, especially in a bigger market. So, the name of the game with Google My Business, because it's so dynamic, is not just to rank one. It's the percentage of time that you own rank one, otherwise known as your market share or your share of local voice, which are just different ways of saying how often you show up in the top three. So, just remember that, people. The big thing that's changed from SEO to focusing on Google My Business is instead of owning that rank one spot and owning it permanently for years, you're talking about a percentage of time, literally, in a given day. If a thousand searches are made in one day, you're trying to have maybe 20% of that, not 100% like you would in the old days, which is traditional SEO.   Beneath is, of course—if you search “divorce lawyer New York City,” we saw the ads; we saw Google My Business. Right beneath that is your traditional SEO. I personally don't promote a lot of traditional SEO anymore. The big reason for that is that nowadays there are all these aggregators: Super Lawyers, Lawyers.com, Justia, FindLaw. These guys are spending millions and millions of dollars a year to own these. I've found that even if you could rank here—and you can with sufficient effort, but the value you get out of it, plus the chances of your ranking are so low that it's not worth the ROI. I did the tracking once. The average website tracker converts 3%. You're going to put all this effort in, and you get 300 extra people on your website. That's like 10 calls. 300 people, that could be a big number for a lot of business owners, especially for the level of SEO they can commit to, but it's only 10 calls. Making that profitable is very hard.   Regardless, that's your three fundamental separations between Google Ads that show up at the top, pay to play. Google My Business, which is where I now recommend people put the majority of effort because it's at the top. More importantly, you're not competing with Findlaw, Super Lawyers, Avvo, any of those guys on Google My Business. You're just competing with the local people in your market. It's a much less competitive market while still having all the volume of everyone in your area searching for it. Below that are organic SEO results. That covers the three.    Sharon: Let's say I'm a family lawyer and I've never done any of this. I come to you and say, “I have money to put behind it. Can you get me to the top or near the top?” Is that possible today? Do I have to redo my website with content?   Ronnie: Yes, it's absolutely possible. Here's the thing. SEO and Google My Business, they still have a relationship together. Do you have to do everything as crazy and intense as you used to have to do with SEO? People used to think with SEO, “We have to redo the website, and we've got to make millions of pages of content. We've got to do that,” and it's this whole giant affair. You don't have to do that anymore. However, your website still does affect your Google My Business because it scans your website and uses that for context of what services you offer. If you say you're an estate planning lawyer, for example, Google wants to see that you have pages for probate, pages for estate planning, pages for wills, pages for trusts, because it's going to scan your website and use that as context.    But here's the thing. This is the big changing in mindset. It's not about those pages' rankings. Those pages are never going to rank. I don't give a crud if anyone ever Googles and finds that page. That's not the goal when you're focusing on Google My Business, at least. The goal is that Google scans them to help it understand what your business does, and then it's more likely to rank your Google My Business profile higher on that Map Pack rather than your actual page.    Here's the other reason I love Google My Business. Google My Business only shows up on the searches where people have literally raised their hands and said, “I need a lawyer right now.” It doesn't show up when they're saying, “Should I get a lawyer?” or “Can I avoid getting a lawyer?” or any of these other research terms. It literally only shows up when people say, “Hey, I want to hire a lawyer right now.” So, the leads you get from it, the people who call you, they're usually very close to making a decision. You're putting effort into showing up in front of people right when they need a lawyer, which is why it can have a high conversion rate and why it can be so profitable.   But yes, you can absolutely start ranking. A lot of my clients rank within as little as 90 days. That's possible. The reason it's possible is because if you put the sufficient grunt work into the profile—grunt work being the posts, photos, Q&As, getting reviews—reviews alone are like 35% of the factor. Put that grunt work in, and even a small boost in your ranking on Google My Business can easily turn into an extra 10, 15, 20 calls a month. 10, 15, 20 calls, maybe that's three, four or five consultations. If you close one of those with an average case value of $3,000 to $5,000, you're already starting to get profitable from what you're spending on somebody like me. The ROI to time factor with Google My Business is so much better and so much faster than whatever SEO that was in the past, where it's 12 months or 24 months to float an expense, and maybe $30, 40 grand a year for years. Google My Business doesn't have that factor. You can go a lot faster.   Sharon: You still have to do a lot of SEO behind the scenes. It shows up in a different way. Tell us more about the grunt work. Do you do the reviews? Are you doing the photography? Are you prodding your clients, saying it's time to write an article or whatever?   Ronnie: Yes, so we do as much of the grunt work as we humanly can. This what I talk about the whole time. We're not selling back magic. We're not selling a magic pill that solves all your problems. What we sell is grunt work. We know if we put this work in, it pays. So, we handle all the on-page SEO. We'll go through and optimize your website fully. For anybody who wants to hear these terms, some of these will be a little technical. We're not going too far into them, but metatitles, metadescriptions, local schema, image alt text, image compression, website speedup stuff. All your basics of having a website that makes sense to Google so they know your name, your address, your phone number, what you do, we'll handle all that.    Then on the setup side of Google My Business, there's actually quite a lot. One of the things people don't realize is that five or eight years ago, Google My Business was a set-and-forget thing. You put your name, your info, your category and never thought about it again. Maybe you get a review every now and then. Nowadays, they've turned it into a quasi-social platform. I want to be clear here: it's a terrible social platform. Never think of it as a social platform. But even if you're not going to get views or likes or whatever on it, doing that activity still makes Google happy, which means you're more likely to rank higher. It's about making Google happy, not about getting profile views or image likes. In terms of setup, you can put all that basic information in: your name, address, phone number, description.   Nowadays, they've recently—and I say recently as in the last couple of years—they've added functionality where you can add literally every service you offer. Let me give you an example. When I work with a criminal lawyer, they're not just a criminal lawyer. They do drug crimes; they do manslaughter; they do criminal deportation. They do all these different subcategories. Even below that, a drug crime lawyer is not just a drug crime lawyer. It's also Xanax crime, meth crime, marijuana crime. You can break this down. For our average client, we're adding 50 to 100 individual services, breaking down literally every single thing they do. We're adding 100 words of extra context into the back of the profile, putting every single thing they do. Again, that gives Google more context of who you are and what you do, and it makes it easier for you to rank. The cool thing is when you do rank, if somebody did want a marijuana crime lawyer near me, Google literally would say, “Provides service: marijuana crime lawyer.” You're more likely to get the call because not only did you rank higher, but you showed that you're a specialist in that industry.    You can also do products. Products are basically a visual version of that. You get to do the same thing, but you put photos and you can link to a certain page on the website. It has a little more of a visual component to it, but again, it's another way of telling Google who you are and what you do. We do all of that on the setup side.   Then you have the ongoing side. On the ongoing side, again, we do all this grunt work. We write a blog post every single month. Lesson learned; I now only work with J.D. holders to write blog posts for lawyers. I will never have somebody who has not gone to law school write a post for a lawyer. No lawyer likes that. I've never had a problem with a lawyer now that I only have people who went to law school writing it. I had lots of issues before, but we've done that for years now, no problems. So, we have an actual law student, somebody who went to law school, got their J.D., write the blog posts so the lawyer doesn't have to.    Then we go further than that. We have posts on Google My Business. We'll upload photos. If we have to, we have stock photos; even stock photos are better than no photos. We do send a little automated text asking lawyers, “Hey, send me a photo if you have it. If you have a real one, I'll take it.” I make it as easy as if you just respond to a text, I'll handle uploading the photo. So, we ask for those photos or we post our own.    We're going to be uploading our own questions and answers. People don't realize this, but you can actually ask yourself a question on Google My Business and answer it. You don't have to wait for somebody to ask you a question. That's a whole new functionality. A couple of years ago, Q&As didn't even exist. Now Q&As will do this. Say I have a family lawyer. I'll say, “Hey, what's the process of divorce?” and I'll ask myself that question. Then, J.D. holders will write a 300-word response and post that there. We're adding 10 of those a month; we're adding 3,000+ characters of words to the profile proving to Google that we're an expert and know what we're doing. Again, more and more grunt work, everything you can do.    Finally, on the review side, I can't do it for you fully. People have tried completely outsourcing but your conversion rate will be terrible. If I do it for you completely, I'll get one out of every 10 people to leave a review for you, which is a waste. What I have done—and I've gotten this up to a 40% conversion rate, so four out of 10 will leave of review of you. I set up a very simple flat automation for our clients, where all they have to do is give me a name, a phone number and an email, and we'll automatically send three to six follow-ups by SMS asking them to leave a review. It'll follow up over 10 days. It's that follow-up that makes a big difference, because the first time you ask, they're never going to leave a review. You've got to ask at least two or three more times, and they'll do it on the follow-up. That gets about a 40% conversion rate. Most of our clients are getting two to five, sometimes 10 new reviews a month.   When you combine all that together, what we end up seeing is often between 20% and 30% lift month over month. By lift, I mean an increase. If they're getting 30 calls now, next month I'd see maybe 40 calls. The next month I'd like to see 50, 60 calls. The next month I'd like to see 60, 70 calls, so that at the end of it, I have a lot of clients. Within six months, they've doubled their call volume. When you're doubling your call volume, that pretty easily turns into quite a bit more revenue.   Sharon: Wow! But you're saying, though, you still have to do all the stuff we used to do. It's the stuff we're talking about, just on your website. You'd come in and say, “Let me change the tags. Let me change this.” You still have to do that, even though people aren't coming to the website directly; they're coming to the ads or Google My Business. When you add, let's say, 15 more services, is that behind the scenes? Like if they search “criminal lawyer in New York City” and then they click on that and see, “Oh, this guy does all this criminal stuff,” is it behind the scenes?   Ronnie: It's completely behind the scenes. The customer will almost never see it unless it showed up on a very specific search. Here's the thing: it's in the profile of Google My Business itself. It's not a thing anybody can click through to. It's not a thing somebody can explore or open up. Products are a little different. Products you can click through and explore, but services are explicitly a backend thing, so Google My Business knows exactly what your services are. They sometimes use it where the customer can see it says “provides” and whatever the service is. That will sometimes show up, but you can't control it. It'll sometimes show up on the search, but there's no clicking through and seeing all those services. So, mostly we do it for Google's sake.   I love that you mentioned all that old SEO stuff as still being present. The way I think about it, Google My Business was built on the foundation of SEO. It's not that they're completely disconnected, but nowadays, SEO is a supporting tool to Google My Business. I don't usually recommend SEO as a standalone campaign anymore just because of the numbers and profit. I tracked 200 campaigns and here's what I found. I tracked every call, every form fill, every everything. I found that 60% to 80% of all calls a lawyer got over 200 campaigns could be directly attributed to Google My Business. They called straight from Google My Business. They didn't go to the website at all. They just called from Google My Business without ever going to the website.   Sharon: Does Google My Business give you a separate phone number if you're paying Google for ads? Do they give you a separate phone number to track this?   Ronnie: They do have some call tracking functionality. It's not a separate number. What they do is behind the scenes. They have what is called call history in Google My Business. I don't usually recommend it, and the reason I don't recommend doing that is because, first of all, it's bad data. It'll lead you to believe you're getting worse data than you are because it can only track the people who click it to call. It can't track the people who type it in manually. Google My Business is still going to show your actual number, but when you click it, they run it through a different phone number on the back end. So, it's only tracking 60% to 70% of your calls. It's not tracking the many, many people who Google on their desktop and then call from their phone, for example.    What I do instead is set up call tracking, where we replace your office number or we import your office number and turn it into a tracked line, depending on if you have a vanity number or really old number you love. Either way, we either completely replace your office number with a new tracked line, or we'll import your current one and make it into a tracked line, and then we put that on Google My Business. Then we have perfect data because it doesn't matter how you placed the call. Whether it's clicked on or manually called, I have that data. I know how that person called and I know where they came from.    Sharon: Is everything you're describing the same on the phone, desktop, mobile device?   Ronnie: It's all the same. They would see one phone number all the way through. It doesn't matter where they come from.    Sharon: What happens if you have a vanity number? Let's say I'm a client and I say, “Oh, I have to call John. I know his number is 1-800-LAWYER.” How do you separate those?   Ronnie: Yes, if you really care about running a vanity number, I understand. Like I said, we have the option to import that. We can import that number and turn it into a call tracking, which I think is best practice regardless. If you're going to have a fancy number, at least know how many people are calling you. I think that's the useful thing to do. So, we import that number and turn that into a call track number. Then that number stays the same. Nothing changes. It's the same number. When you switch from T-Mobile to Verizon, you get to keep your number. It's the same thing. We get to keep that number; we just turned it into a tracked one. It's the same number, but you get all the benefits and now you can track all your calls.    Sharon: When you're working lawyers, what are the top three mistakes you see, or the top three tips you have? What would you say?   Ronnie: I think as it relates to broad marketing, the biggest thing is not realizing what personally works for you as an individual. What I mean by that is the biggest thing I see lawyers do as a mistake—this is all business owners—is that it's so tempting to follow the advice of everyone else who says, “This is the best way to succeed,” and they'll do it regardless of whether or not it's good for them as an individual. I'll give you an example of somebody it's not good for. Say you've got a very shy person, a very shy lawyer who doesn't enjoy meeting in person. It makes them very nervous. It makes them very sickly and unhealthy and anxious. They're having a bad day. Every time they go to a networking event, they're miserable. But every lawyer they've ever met has told them the only way they're going to succeed is if they get good at networking, so they grind their way through and force themselves to go to all these networking events. The reason I think that's a terrible idea is because business is marathon; it's not a sprint. This is general business advice separate from marketing. Business is a marathon, not a sprint. If you go do things that make you miserable all the way through, you're not going to be able to sustain. You're going to want to quit. You're going to want to give up. You're going to burn out. You're going to shut down. You're going to give up. It doesn't work. So, the biggest mistake I see lawyers make is trying to do things the way everyone else tells them to, regardless of how it feels to them.    Networking for me is super easy. I'm very outgoing, very loud. I speak. I can own a room very easily. Great. What didn't work for me was trying to force myself to run a lot of Facebook ads. I'm a very direct marketing guy. Cold email is how I do things. Meeting people in person is how I do things. Podcasting and talking, that's how I do things. But everyone I met was telling me, “Do Facebook ads. Do Facebook ads.” That just freaked me out. If I spent $3,000 in Facebook ads, I was terrified all month, like, “Oh my god, I'm wasting money.” Then I'd be miserable the whole day, all day, every day. I never would have gotten this far if I kept doing what everyone else told me to do.    The same thing is true for most lawyers. Find the marketing path. Find the way to run your business that works for you as an individual, even if everyone else tells you it's not the best way. Again, success is going to come from surviving over the long run, over the marathon, so you can find what works and find the thing that keeps building up rather than the short-term thing everyone says should work. That's the biggest mistake with lawyers. Just find the path that works for you. If you don't like making content, you don't want to be on TikTok, you don't want to network, you don't want to whatever, that's fine. There's a way to do it; I promise. You've just got to find the way that works for you. That's my number one tip there.   The second one, as it relates to Google My Business specifically, is that it's not a set-and-forget profile. I'm going to say it again. It is not a set-and-forget profile. Five years ago, you were right; it kind of was. You would set it. It wasn't even the thing that showed up first. It was secondary. Now, it's the thing that shows up first. I've tracked 200 campaigns. The majority of your leads comes from Google My Business. Think about this: all roads lead to Google My Business. Here's why. You run that billboard campaign. They'll remember your billboard. They might remember your name, and what do they do? They Google your name. What's the first thing that shows up? If you do a Google search for the business and you have a Google My Business listing, the first thing they see on the entire right side of the screen is a massive thing with everything about you, your reviews, you information. That is Google My Business. It's literally massive. It takes up the entire right side of a Google search. It's huge.    So, if you run that billboard campaign, you run that Facebook ad, you do that radio campaign, even if you get a referral, the first thing people do nowadays is they Google you and read your reviews and look at your profile. I've seen lawyers lose referral leads because they were Googling them, and they were like, “Hey, you've only got one review. I don't trust you. Your Google My Business profile looks terrible.” All roads lead to Google My Business, so what I tell people is don't set it and forget it. Put more effort into it than anybody else, whether you pay somebody or do it yourself. This is not stuff you can't do yourself; it's just a lot of grunt work. Get in there. Make the posts, add the photos, get reviews. Do the work. All roads lead to Google My Business. Don't set and forget it. Make use of it. Find everything you can do. You'll get paid for it in the end. It's grunt work that pays. That's what I tell people: it's grunt work that pays.   Which brings me to my next thing, which is that when it comes to reviews, there's a big myth. I get so many complaints about reviews. “I can't get reviews. I'm a criminal lawyer. Somebody who just had a child sex case doesn't want to leave a review. Somebody who just went through a divorce doesn't want to talk about the divorce.” First of all, you don't actually know that. There are a lot of assumptions. I know if you were going through a divorce, you wouldn't want to leave a review, but you don't know that about other people. I have met a lot of criminals who are pretty thrilled to brag about the fact that they were a criminal who got off the hook. They're very thrilled to leave that review. They're proud of it. You've got no idea what people are willing to do. Don't assume you do. More important, the reality is that reviews are so profitable. Even the referral person is going to look at your reviews. So, you've got to get those reviews, and the number myth I see is that most lawyers think they can only get reviews from paying clients, people who have succeeded and paid you. That is not true. The only requirement for a review is that you gave somebody legitimate legal value.    Let's think about that. What does that mean? I'll give you an example that blows it out of the water every time. Estate planning lawyers, every quarter they're going to host a local seminar at the nursing home, for example, and 60 people are there. Maybe they get three, four, five clients out of that session. They're thrilled. They've just made so much money. However, here's what they do next. After that seminar—they've just spent two hours with these people—the ask all 60 attendees to leave a review right then and there. They get 15 to 20 extra reviews in one day for a seminar they were already going to do and they already got five clients out of. At free consultations, you just spent 30 minutes giving legitimate legal value to somebody, even if they don't become a client. I've got clients right now who get three, four, five reviews a month just from people they did a free consultation with. They didn't even become clients, but at least they got a review out of it for that free consultation. So, there are lots of creative ways that you can get reviews. You've just got to think, “Did I provide legal value of some sort?” Friends and family count here. If you gave legitimate legal value, if somebody asked for advice or a thought or suggestion or direction and you gave legal value of some form, that's cool; ask for that review. You're safe to do it. It's worth the payout.   My final thought for people, and I'll close off here, is that I know you've probably had a bad experience with Google ads when you tried running them yourself. Don't throw the baby out with the bath water. There are a lot of lawyers who are like, “I'll never do Google ads. It's never profitable. I tried it once and I lost a lot of money,” especially after Google launched Google Express Ads. I don't know if you remember those, but Google tried it for a while. Basically, Google wants to get rid of us agencies because we are really good at not getting people to spend as much money. We're really good at getting our clients to reduce the budget with Google ads. Google wants a direct path to the client where they can work with the lawyer and the lawyer pays Google. They don't want a middleman. However, the benefit of the middleman is that when you work with an appropriate middleman, you can get it to where we're constantly telling Google, “I don't want to pay for this. I don't want to pay for that. I don't want to pay for this.” What we're doing every day and every week is finding out what's worth paying for and what actually turns into money.    I'll give you an example. If I work with a criminal lawyer, what I've found out—and we've helped clients make more money this way—is that if we just pay for DUI searches, we'll get some cases that way, but a lot of people who are in a DUI, some of them don't have the money or they aren't very socially responsible people. They're not likely to have the money or to pay out. What I found was if we go after nursing DUI or contractor DUI, suddenly the game changed. Now we were going after people who lose the entire livelihoods and licenses. A nurse loses her license for a DUI. Suddenly, those people have more money because they're nurses, and they're way more incentivized to make it work because they don't want to lose their license. I have that context where I can pay money on Google Ads to find the leads that are most likely to make you money and actually convert. When you work with a professional on Google Ads, you can make your campaign a lot more profitable than anything you've ever done on your own. So, don't throw out Google Ads. You're literally getting to pay to put yourself in front of people who say, “I need a lawyer right now.” If you work with a professional, you can make a lot of money with it. Don't throw it out. Consider it.   Sharon: You work with Google a lot. It sounds like Google would love to go to a lawyer and say, “Just buy my ads.” It doesn't matter whether it's a nurse. This is just off the cuff. What's next for Google and you? Do you feel changes coming? It seems like every time one learns what's going on, it's changed. What do you feel is changing or coming?   Ronnie: Yes, one thing I love about Google is that while it seems like it's changing a lot—which it is. It's changed more in the last five years than it's changed in the last 15. At the same time, it's kind of the index fund of marketing. What I mean by that is if you think of it as a broad hull and you don't get distracted by Google itself in terms of user behavior, it's the most ingrained thing now. It's a social/cultural thing. When you don't know something, what do you do? You Google it. You look for it. You make a search for it. It's the most basic thing. We haven't quite gotten to that with social media like Facebook. You're not so ingrained with the idea of Facebook that you go on Facebook to look for an ad to find an answer to your problem. It's not the same; it's completely different. Google has the benefit of being this culturally ingrained thing. Even though its platform is changing a lot from a user behavior standpoint, nothing's really changing, unlike Facebook where a single iOS update completely shattered Facebook ads, and now you suddenly can't make money on it. That's wild. That's very unlikely to happen on Google because it's so ingrained in culture and how people work. It has the benefit of being high intent. People only go there when they intend to find an answer or when they intend to hire somebody, unlike Facebook. They don't intend to find an ad on Facebook; they just happen to.    I bring that up because when it comes to Google and why I love it and expound on it so much, it's the index fund of marketing. It's hyper-ingrained in culture. It's not going to change very much at all in terms of the cultural side. It might evolve, but it's going to be Google. It's going to be the idea of searching for a solution. That may evolve in its format. It might be like a VR headset, where an ad shows while you're searching for something on a VR headset. But fundamentally people are going to search for answers, and you can pay or put grunt effort in to show up in front of people when they search for the answer, whatever format they take. So, in some ways it's changing; in a lot of ways it's almost not at all. For me, I'll probably be on the Google search world, because why would I not put all my effort into putting myself in front of people when they're already looking for me? That's where I want to be. It's easier that way. Fundamentally that's not changing.    Now, when it comes to actual platforms—which, to me, are on a micro scale compared to the macro we just talked about—there is some micro-stuff changing. The thing that's going to keep changing is Google's going to keep trying to find ways to get rid of agencies. I'm going to have to keep fighting. We're going to fight that as long as we can. There's going to come a day where eventually Google succeeds with that, but the agencies will probably still have a role because business owners have better things to do than manage their budgets or campaigns. There may be a human component forever, but there will probably be a point where Google succeeds enough where their ads actually perform at reaching their goals for the client. That is probably still many, many years off, because right now the reason Google Ads can't do that is because they don't know your business.    For example, right now with local service ads, which is probably the most they've ever succeeded at making it where they can go directly to the lawyer, they will run a campaign for an immigration lawyer, but they don't know that business. So, if that immigration lawyer says, “Hey, I don't do deportations and I don't do asylums,” Google has no filtering for that. You can't turn that off, so you get all immigration leads. Right now at least, there's no customization to that individual business. That's the kind of filtering I can do as the human saying, “Hey, I only want these types of cases. I don't want any of these cases.” I can put that kind of thinking into it. Google may one day fix it up, but they haven't done it yet.   What they're trying now is an improved version of all this called Performance Max. It recently came out. Basically, it's the same idea as Google Express Ads, but with the lessons from local service ads. It's like version 3, but now it goes on all of their Ads platforms. They're trying merge into one giant ad platform where you pay one budget to advertise on Google ads, display ads, YouTube ads, Gmail ads, on all their platforms all at once. Of course, in theory that sounds great, but if you just give it to the bots, it's going to spend money. It has no context of who you want to target, what types of cases turn into money. Performance Max might have a role to play. I don't expect it's going to take over the agency role anytime soon. I probably need to keep fighting them for a long time to make sure we're only spending money when it makes money. But what we're going to keep is a trend where Google tries to find some new way where we don't need an agency. They're going to underestimate and still not understand what the individual business actually needs, so we're going to keep going back and forth until one day they figure it out. I don't know how long that's going to be, but it's probably at least five, 10 years.    Sharon: You've given us a lot to think about. It's not your father's Google, I should say.   Ronnie: Yeah, it's changed a lot.   Sharon: I want to thank you so much. It's been very, very interesting. We greatly appreciate you being here.   Ronnie: Absolutely. I had a great time. Thanks for having me.  

In today's episode, Jim and Tyson chat with Gyi Tsakalakis and Conrad Saam! They dive into the journey of digital marketing and your legal practice. If you're interested in learning more about tips, tricks, marketing, and SEO, check out this week's episode.Gyi Tsakalakis helps lawyers grow their practices online. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with more effective, transparent, and accountable digital legal marketing results. He proudly serves as a Co-Chair of ABATECHSHOW 2023 and hopes to see you there. He is passionate about Michigan football, coffee, and stoicism.After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry.1:05 Lunch Hour Legal Marketing4:18 poked the legal industry8:46 a lot better and a lot more13:38 that's what tech's all about17:01 first Metaverse law firm20:09 build relationships24:06 to clear buckets in referrals28:36 from an SEO standpoint32:48 business development36:07 budgetJim's Hack: Implementing  AnyTrack.io is providing a weekly sheet of all the leads to the firm that comes in and where everyone falls out of the funnel. It also tracks people from the time they come into our atmosphere, which will allow the firm to dial in exactly where the leads are coming from. Gyi's Tip: Create feedback loops. There are often a lot of improvement opportunities in law firms, starting from the point of first contact. The feedback loop is a great way to regularly ask clients, team members, other lawyers, etc for feedback about the entire legal process from start to finish. Conrad's Tip: All about velocity. How quickly are people moving through your funnel? This will give you a good metric for responsiveness and the ability to get people from one step to the next.Tyson's Tip: Leaky funnel! Look and track your abandoned calls within your phone software system to see where the leak might be in your funnel. If you don't know about it, you could be losing out on a lot of cases.Watch the podcast here. Join the Guild: www.maxlawguild.com

Do you feel confident doing SEO for your law firm yet? We hope so! Over the last month or so, we have been covering the foundations of search engine optimization. We have taught you how to set up your website and other online accounts to rank higher on search engines, specifically Google.  Today, we're wrapping up the series. Later on, we may begin another series on more advanced SEO techniques and tools that you can utilize to market your law firm. However, today, we're finishing this foundational series. To do so, we're going to discuss local SEO one more time. Tune in for a refresher on what local SEO means, the benefits of doing well in your local search, and specific tactics to increase your local search ranking. Show Highlights: What local SEO is. Why you should care about local SEO. Factors that help Google push your local listing. How to pick the category to list your law firm under. Why you should include keywords in your local listing. Why you should report spam listings. The importance of reviews. What citations are and why they matter. The benefits of having an office in proximity to suburban areas. Subscribe and Review We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot! Supporting Resources: SEO Starter Guide Action Steps: If you haven't completed your Google Business Profile, review episode 14 where we covered optimizing your Google Business Profile. Review your categories (look at competitors). If you haven't built earning and asking for online reviews into your law firm culture, go back to episode 16 where we covered that in detail. Google your keywords and see if any directories show up on the first few pages of Google. If so, make sure your profiles are very clean on those directories. This could be Yelp, Expertise.com, or maybe even Findlaw, Avvo, or Lawyers.com, although we don't see those ranking as high as they used to. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.

This week on the Legally Speaking Podcast, our host Robert Hanna welcomes high profile Personal Injury (PI) Attorney, Frederick Penney!Fred is the CEO and Founder of the law firm, Penney & Associates. He is of the highest AVVO rated Personal Injury Attorney (a rating of 10 - ''Superb Lawyer'') and has featured on top media platforms such as Forbes (Fred's Forbes Interview) and Entrepreneur (Fred's Entrepreneur Interview). He has experience handling high profile cases and this has enabled him to become quite the 'famous' PI lawyer and has over 1 million followers on Instagram! Fred is appointed as a Settlement Conference Judge to the Placer County Superior Court and is a member of the United States Supreme Court Bar.Alongside his busy law career, Fred also founded Radio Law Talk, a popular radio station offering educational and motivational conversations with other legal professionals in the industry!In this episode, you can catch us chatting about:What a PI attorney is and what type of cases they typically deal withHow Fred built his law firm and his journey to expansion across different statesFred's popular radio show, Radio Law Talk and how this is making waves in the industryHis investment in racing, which earned Fred the nickname 'Super Lawyer Frederick'What Fred gets up to over on Instagram and how he built such a large followingWhat's next for Fred and his team at Penney & AssociatesOut now on the Legally Speaking Podcast website and all major audio platforms!Sponsored by Clio: Clio is a legal case management software that work in partnership with the Law Society of England and Wales and is an approved supplier of the Law Society of Scotland.Support the show (https://www.patreon.com/legallyspeakingpodcast)

Nema Daghbandan is a Partner with Geraci LLP. His practice encompasses all facets of real estate transactions, primarily representing lenders, brokers, and loan servicers. His practice revolves around the preparation of documents and providing compliance advice to mortgage professionals related to nationwide commercial, residential, construction, and multi-family loan transactions. He also provides advice on documentation related to loan transactions, including servicing agreements, spread agreements, secondary market documents, leases, lien releases, procurement agreements, intercreditor agreements, and subordination agreements.  Mr. Daghbandan also possesses a deep expertise in loss mitigation and advises mortgage professionals in the management of defaulted loans and the remedies available to creditors. Mr. Daghbandan has been recognized by his peers in the legal community as a Super Lawyers® Rising Star from 2016-2020. Only 2.5% of attorneys receive this distinction. He also received a perfect 10/10 rating from attorney review site AVVO®.What you can do to helpCommunicate your opposition to legislators via phone, letter, and email. You may download and customize the sample letters below to tell your personal story of how AB 1771 will affect you and your business.VISIT: https://aaplonline.com/articles/advocacy/ca-flip-tax/ The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

Nema Daghbandan is a Partner with Geraci LLP. His practice encompasses all facets of real estate transactions, primarily representing lenders, brokers, and loan servicers. His practice revolves around the preparation of documents and providing compliance advice to mortgage professionals related to nationwide commercial, residential, construction, and multi-family loan transactions. He also provides advice on documentation related to loan transactions, including servicing agreements, spread agreements, secondary market documents, leases, lien releases, procurement agreements, intercreditor agreements, and subordination agreements.  Mr. Daghbandan also possesses a deep expertise in loss mitigation and advises mortgage professionals in the management of defaulted loans and the remedies available to creditors. Mr. Daghbandan has been recognized by his peers in the legal community as a Super Lawyers® Rising Star from 2016-2020. Only 2.5% of attorneys receive this distinction. He also received a perfect 10/10 rating from attorney review site AVVO®.What you can do to helpCommunicate your opposition to legislators via phone, letter, and email. You may download and customize the sample letters below to tell your personal story of how AB 1771 will affect you and your business.VISIT: https://aaplonline.com/articles/advocacy/ca-flip-tax/ The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669.  For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show

Hey friend! This is Natasha :) If you love this episode and got any value from today's podcast it would mean the world to me if you could leave a rating here: http://ratethispodcast.com/lawofattraction And please do tag me in it on Instagram as I would love to thank you personally! Xx ——————- Today in the show Natasha sat down with Fred Penney, one of the most notable personal injury lawyers in the US, with an AVVO personal injury attorney rating of a 10 – “Superb Lawyer”. Natasha brought him on the show to help you with YOUR SUCCESS MINDSET and stepping up your game in entrepreneurship!! Fred has numerous achievement awards including ‘America's Top 100 Attorneys', & an AV Preeminent rated Attorney by Martindale Hubbell, one of the most prestigious ratings systems in the United States. This is the highest possible rating in both legal ability and ethical standards. What to Listen For: - 00:00 Intro - 07:54 How to come back from failure and rejection - 11:01 Success is the person who gets up the most - 18:14 The 3 R's framework for financial success & wealth creation - 22:02 Diversifying your assets - 23:49 Separating personal and business - 27:34 Never forget where you came from Episode Resources. Connect with Fred: https://www.linkedin.com/in/fredpenney/ https://www.instagram.com/frederickpenney1/ Connect With Natasha https://www.instagram.com/natashagrano/ https://www.natashagraziano.com Download your FREE GIFT from Natasha today; The 5 PILLARS to Achieving Your Goals Faster video series! (Value $500) https://go.natashagraziano.com/5-pillars-video-series Text Natasha: +1 917 672 4905

Premarital agreements are becoming more and more common. But does everyone need a prenup? And how do you make sure your prenup will be upheld? Do you need to hire an attorney to get a good prenup? And how long before the wedding should you be negotiating a prenup? Find out these answers and more on today's episode, with Colorado attorney and marital agreement expert, Ryan Kalamaya.Life is full of peaks and valleys. Ryan Kalamaya and his team meet people when they are suffering in an emotional valley and facing the prospect of climbing their own personal mountain. They sort through their baggage, help them plan their journey and guide them to the summit. Ryan is the managing partner of Kalamaya Goscha, an innovative and ambitious law firm that pushes the boundaries to discover new frontiers in family law, personal injuries, and criminal defense in Colorado. He is the co-host Divorce at Altitude: A Podcast on Colorado Family Law. Ryan specializes in divorces involving complex property valuations, including closely-held businesses, family partnerships, & trust interests, attacking or defending marital agreements, and parental relocation or high-conflict custody disputes. He was named to the Rising Stars list by Super Lawyers for 5 years before being selected to Super Lawyers for 2022. He has a 10/10 rating by Avvo where there are over 80 client reviews and testimonials.Millennials seem to be more open to premarital agreements, possibly because they saw their parents go through a divorce; they also seem to be more pragmatic. A lot of people today are getting married a lot later in life and often then have more assets going into marriage. A lot of celebrities end up attacking or having to defend their pre-nup agreements (like Dr. Dre, Kelly Clarkson, etc.). A premarital agreement or prenup spells out what happens if there is a divorce or death. There is also a marital or post-nup, which is created after a marriage has already started. The purpose is to lay out who gets what and to have predictability. A premarital agreement means nothing unless the spelled out scenario actually happens.Does everyone need a prenup? Probably not. But certainly it's never a bad idea.What do you need to do to ensure your prenup agreement will hold up? In Utah and Colorado, there's a uniform act. Prenups and marital agreements are a special kind of contract. They've been around for centuries. Their purpose was to spell out what happened in 2nd and 3rd marriages. Now we use them for divorce for 1st marriages. They have to include financial disclosures. It's a simple net worth statement. Hiding assets will never go over well in a prenup.  And they have to be voluntary. Does an attorney have to be involved to draft and file these? At least meet with an attorney to ask questions and explain any of the legal meanings if you're going to buy a boiler-plate prenup document to sign.Don't wait until the last minute to negotiate premarital agreements. It's important to have each party have an attorney. This is the best way to get an enforceable agreement. You need to be prepared to not sign a premarital agreement and walk away from the wedding if what you are being asked to sign is completely one sided. Even if you don't feel you are bringing as much to the marriage as far as assets or potential earnings. Have the hard conversations now. And find a local and experienced attorney: family law attorney or estate planning. Ask if they've had any experience litigating the challenge or defense of pre-nups.Ways to attack a premarital agreement's validity:Unconscionability - may be present if the agreement is patently unfair to one party.failure to disclose, or duress and coercion.