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Sue or Settle? Negotiating out of litigation with Sam Imperati- trial attorney, judge (pro tem) and meditator .Join Martin Medeiros in The Persuasion Lab with his very special Guest, Sam Imperati, for this information packed episode for anyone facing litigation and looking for alternatives or insights how to engage in litigation productively. Sam Imperati, is the Executive Director of ICMresolutions, a Seattle-based national dispute resolution provider of mediation, facilitation, decision-making, team building, and training services. Sam is experienced at the intersection of policy, politics, science, business, and law. Sam has been a full-time ADR professional since 1992 and has managed everything from “Admiralty to Zoning.” He represented individuals and labor unions in private practice and was Nike's Assistant Corporate Counsel for litigation. He served as a Judge Pro Tempore and taught public policy facilitation at UO Law CRES program, leadership, negotiation, ethics, & decision-making at Willamette MBA, and environmental dispute resolution at Lewis & Clark Law.2006 – 2025 Best Lawyers in America (ADR). 2026 edition “Lawyer of the Year” for Mediation in Portland, Oregon. Martindale-Hubbell's highest rating, AV Preeminent. 10/10 AVVO rating. OSB & OMA Lezak Awards for mediation excellence. Standup comedy winner… which helps get agreements, I kid you not!During his free time, Sam plays “zone defense” against his four granddaughters and midfield on an Over-68 men's soccer team, where, occasionally, you can perceive movement on the field! Gain access to the latest research and premium content by supporting the cannel and becoming a subscriber to The Persuasion Lab, or join our in person and streamed monthly class, The Negotiation DojoⓇ more information here.Questions about the lab? Let us know at martin.medeiros@thepersuasionlab.com. The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such, you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented. Support the show
Send a textEpisode 76 of the "Everything Except The Law" podcast has arrived! This time we're speaking with the hosts of Lunch Hour Legal Marketing, Conrad Saam and Gyi Tsakalakis.Nick Werker and Tony Prieto, hosts of The Legal Intake Experts, also join for this conversation. In this episode, the four marketers break down the hype around AI in legal marketing, examine why many law practices are struggling with bad or incomplete data and share their visions for how marketing attribution and new client intake should be handled.About our guests:After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. Learn more about Mockingbird Marketing here: https://mockingbirdmarketing.com/Gyi Tsakalakis founded AttorneySync because lawyers deserve better from their marketing people. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He regularly writes and speaks about online legal marketing.Learn more about AttorneySync here: https://www.attorneysync.com/ For more of Conrad and Gyi's thoughts, check out their Lunch Hour Legal Marketing podcast: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/Everything Except The Law is a part of the Answering Legal Podcast Network. Learn more about the show here: https://tinyurl.com/4fne6bhy Interested in learning more about Answering Legal? Book an appointment to speak with us here: https://tinyurl.com/ytu6wdec You can also give us a call at 631-212-1899.This podcast is produced and edited by Joe Galotti. You can reach Joe via email at joe@answeringlegal.com.
AI is already shaping how clients find (and judge) your firm across Google, Yelp, Facebook, and more. In this webinar replay, Rankings.io experts Sean Denny and John Panino unpack where LLMs pull signals, why steady multi-platform reviews matter, and the concrete steps that strengthen how your reputation is read online. Learn: Which review platforms LLMs lean on, and how to prioritize them Why Yelp reviews get hidden and how to improve what sticks How to run ongoing review campaigns without tripping platform filters What “brand consistency everywhere” really means How authentic responses, detailed stories, and photos make your reviews more valuable to AI Get Social! Personal Injury Mastermind (PIM) is on Instagram | YouTube | TikTok
The CEO of Whitepages enlightens us about the importance of sharing information in order to have a source of truth, the rise and fall of ReachNow, and we connect over our shared passion for a Ponzi scheme story.Top Stories:1. Allen Institute for AI lands $152M from Nvidia and NSF2. More tech layoffs: Oracle, F5, T-Mobile3. Everett man indicted for Ponzi scheme (and this article)4 Washington grapes save BC wineries after freezeAbout guest Leigh McMillan - CEO, Whitepages:Leigh joined Whitepages in 2017 to lead its consumer division. Two years later, she became CEO, steering the company through a new phase of growth. Before Whitepages, Leigh led marketing and growth at fast-moving startups like Avvo, which she helped grew one of the internet's largest legal marketplaces, and ReachNow, BMW's U.S. mobility service. Earlier, she led communications for the Seattle Mariners during the high-stakes campaign for a new ballpark and served as National Finance Director for U.S. Senator Maria Cantwell.Outside of the office, Leigh is an investor in Seattle-area funds, including the Allen Institute's AI2 incubator, and serves on the board of the Transparency Coalition, a non-profit advocating for responsible development of AI technology. She is also co-owner and winemaker at her family's winery, Welcome Road, and is an active supporter and former board member of Seattle's Woodland Park Zoo.About host Rachel Horgan:Rachel is an independent event producer, emcee and entrepreneur. She worked for the Business Journal for 5 years as their Director of Events interviewing business leaders on stage before launching the weekly podcast. She earned her communication degree from the University of San Diego. Contact:Email: info@theweeklyseattle.comInstagram: @theweeklyseattleWebsite: www.theweeklyseattle.com
Law firms spend thousands on lead generation platforms, but do they actually deliver? In this episode, we dive into real data and experienced feedback on services like LegalMatch, Martindale-Nolo, Avvo and others. We'll also cover better alternatives: building SEO-driven landing pages, retargeting site visitors, testing Google Local Service Ads, using interactive tools like settlement calculators, and creating referral pipelines through LinkedIn.If you want more clients without relying on middlemen, this episode shows you how to build a system that's faster, smarter, and sustainable.About Adam Duran, Local SEO ExpertLocal SEO in 10 is helmed by Local SEO expert Adam Duran, director of Magnified Media. With offices in San Francisco, Los Angeles & Walnut Creek, California, Magnified Media is a digital marketing agency focused on local SEO for businesses, marketing strategy, national SEO, website design and qualified customer lead generation for companies of all sizes.Magnified Media helps companies take control of their marketing by:• getting their website seen at the top of Google rankings,• getting them more online reviews, and• creating media content that immediately engages with their audience.Adam enjoys volunteering with several community-based non-profits, hiking and BJJ in his spare time.About Jamie Duran, host of Local SEO in 10Local business owner Jamie Duran is the owner of Solar Harmonics, Northern California's top-rated solar company, which invites its customers to “Own Their Energy” by purchasing a solar panel system for their home, business, or farm. You can check out the website for the top solar energy equipment installer, Solar Harmonics, here. Jamie also is the creator and panel expert of Straight-Talk Solar Cast, the world's first podcast focused on answering the questions faced by anyone considering going solar.Thanks for joining us this week! Want to subscribe to Local SEO in 10? Connect with us on iTunes and leave us a review.Have a question about Local SEO? Chances are we've covered it! Go to our podcast website and check out our search feature.
Branding, re-branding, brand refresh… What does it all mean? Well, a rose by any other name might smell as sweet, but your business could really stink if your branding strategy is lacking. Learn how to optimize your brand, master your messaging, and position yourself for success. ---- Branding, positioning, and messaging are distinct and essential elements for your law firm's strategy, but not all lawyers have a handle on the meaning and functions of these components in the scope of their business. Gyi and Conrad take us through the basics of branding and explain the critical (and perhaps greater) importance of positioning and messaging. Learn how being true to yourself can help you create a meaningful, intentional path forward for your legal business. Come see us! The Lunch Hour Legal Marketing Summit will be held September 22-24 at the Bellagio in Las Vegas. Register now! The News: Well, Avvo's been sued (again). Do we care? Allegedly, AI is screwing businesses over left and right by publishing utter falsehoods. Yay. Kevin Indig has some good insights here: The first-ever UX Study of Google's AI Overviews: The Data We've All Been Waiting For. Suggested LHLM Episodes: Marketer vs. Marketer Links: The Unbillable Hour — Rebranding: Define Your Firm, Define Your Practice rebrandingexperts.com Connect: The Bite - Lunch Hour Legal Marketing Newsletter! Leave Us an Apple Review Lunch Hour Legal Marketing on YouTube Lunch Hour Legal Marketing on TikTok
On this week's episode Maria sits down with Partner and Attorney at Altman Nussbaum Shunnarah Injury Attorneys, Larry Nussbaum. They chat about why marketing is a necessary evil, the truth about law firm value, partnering with Alex Shunnarah, and why money is all relative. Get in touch with at https://www.anslawyers.com/ Guest Larry Nussbaum (@larry_nussbaum on Instagram) is a Partner at Altman Nussbaum Shunnarah Injury Attorneys. His exceptional legal skills have earned him prestigious recognition. In 2018, he was honored by the National Trial Lawyers as one of the top 100 trial lawyers. He also received accolades from Super Lawyers, and his law firm achieved a perfect score on AVVO, establishing it as one of Boston's top law firms. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
On this week's episode Maria sits down with Partner and Attorney at Altman Nussbaum Shunnarah Injury Attorneys, Larry Nussbaum. They chat about why marketing is a necessary evil, the truth about law firm value, partnering with Alex Shunnarah, and why money is all relative. Get in touch with at https://www.anslawyers.com/ Guest Larry Nussbaum (@larry_nussbaum on Instagram) is a Partner at Altman Nussbaum Shunnarah Injury Attorneys. His exceptional legal skills have earned him prestigious recognition. In 2018, he was honored by the National Trial Lawyers as one of the top 100 trial lawyers. He also received accolades from Super Lawyers, and his law firm achieved a perfect score on AVVO, establishing it as one of Boston's top law firms. Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok
Reputation management is a lawyer's most valuable asset in today's digital world, where 80% of potential clients check online reviews and what they see on the first page of Google becomes your business card. Taking control of your online presence means creating a consistent, strong brand that builds trust with prospective clients while positioning yourself as a legal authority.• Past clients are your strongest ambassadors through genuine testimonials and case studies• Active engagement on LinkedIn, Martindale-Hubbell, and Avvo shows ongoing commitment• Thought leadership through articles, podcasts and speaking positions you as the go-to expertCut PPC Costs Instantly (Free E-Book)Subscription link: https://www.buzzsprout.com/965479/subscribeVisit: Legal Marketing 101 YoutubeFor more, visit rosenadvertising.comSend us a textSupport the show
2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersVIDEO: https://youtu.be/MvdE6QGuUjUDid you know probate can take months, sometimes even years and costs thousands and thousands of dollars? In this video I will help you with some tips and tricks on how to avoid probate and avoid legal fees. Don't forget to subscribe to our channel and visit our website for more information!Download our ESTATE PLANNING STRATEGIES TO PROTECT YOU AND YOUR FAMILY https://geni.us/strategies https://corteslawfirm.com/estateplanning/Estate Planning for Dummies https://amzn.to/2NNXak7 Aging in the Right Place https://amzn.to/2ZvYavY Estate Planning Basics Ninth Edition https://amzn.to/3s5ZJgm Estate & Trust Administration For Dummies https://amzn.to/3dvLpcZFind us on SUPER LAWYERSFind us on TikTokFind us on FacebookFind us on InstagramDirections on Google MapsVideos on YouTubeFind us on YELPFind us on TwitterFind us on AVVO
2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersVideo: https://youtu.be/yzkgyY-RHBsDid you know that without proper estate planning, your medical decisions could be left in the hands of state laws or distant relatives? In this video, we break down health care estate planning—the essential legal steps you need to take to ensure your wishes are honored during medical emergencies.
2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersVideo: https://youtu.be/ZtDn5mXi2NEFinding the best estate planning attorney ensures your assets are protected, your wishes are clearly documented, and your loved ones are safeguarded for the future. Here at Cortes Law Firm, we value our clients and want you to feel like you're right at home. Check out our website for more information on how we can help you set up your estate plan. Download our ESTATE PLANNING STRATEGIES TO PROTECT YOU AND YOUR FAMILY https://geni.us/strategies https://corteslawfirm.com/estateplanning/Estate Planning for Dummies https://amzn.to/2NNXak7 Aging in the Right Place https://amzn.to/2ZvYavY Estate Planning Basics Ninth Edition https://amzn.to/3s5ZJgm Estate & Trust Administration For Dummies https://amzn.to/3dvLpcZFind us on SUPER LAWYERSFind us on TikTokFind us on FacebookFind us on InstagramDirections on Google MapsVideos on YouTubeFind us on YELPFind us on TwitterFind us on AVVO
2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersYouTube Video: https://youtu.be/mcPbqbizHCc
2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersVideo: https://youtu.be/DFpZ1AtuiXgSome assets actually need to be left OUT of your last will to protect your family. In this video, we explain where they should go instead. Follow the link below to our website for more videos on this subject and don't forget to subscribe to our channel!Download our ESTATE PLANNING STRATEGIES TO PROTECT YOU AND YOUR FAMILY https://geni.us/strategies https://corteslawfirm.com/estateplanning/Estate Planning for Dummies https://amzn.to/2NNXak7 Aging in the Right Place https://amzn.to/2ZvYavY Estate Planning Basics Ninth Edition https://amzn.to/3s5ZJgm Estate & Trust Administration For Dummies https://amzn.to/3dvLpcZFind us on SUPER LAWYERSFind us on TikTokFind us on FacebookFind us on InstagramDirections on Google MapsVideos on YouTubeFind us on YELPFind us on TwitterFind us on AVVO
2025 Estate Planning Attorney OKC, Estate Planning Lawyer - Cortes Law Firm Estate Planning LawyersVideo: https://youtu.be/Uif12XioFqMNaming your trust is a critical step in estate planning because it establishes the legal identity of your trust and ensures its proper administration. The chosen name is used on all trust-related documents, assets, and accounts, making it essential for clarity and consistency. A well-named trust simplifies the process for financial institutions, beneficiaries, and legal representatives to identify and manage trust assets efficiently. Additionally, a clear and specific name can help prevent confusion or disputes among heirs, ultimately supporting the smooth execution of your estate plan.Download our ESTATE PLANNING STRATEGIES TO PROTECT YOU AND YOUR FAMILY https://geni.us/strategies https://corteslawfirm.com/estateplanning/Estate Planning for Dummies https://amzn.to/2NNXak7 Aging in the Right Place https://amzn.to/2ZvYavY Estate Planning Basics Ninth Edition https://amzn.to/3s5ZJgm Estate & Trust Administration For Dummies https://amzn.to/3dvLpcZFind us on SUPER LAWYERSFind us on TikTokFind us on FacebookFind us on InstagramDirections on Google MapsVideos on YouTubeFind us on YELPFind us on TwitterFind us on AVVO
Setting a clear vision for your law firm can be challenging for many attorneys. Lawyers are highly educated and intelligent professionals, but they may not have the business knowledge to maximize their success. Dan Lear welcomes Mark Britton and Alex Shipillo to hear about their session on practical business strategies for modern, competitive law firms. They talk about developing fundamental values, identifying key performance indicators, effective collaboration, and other operational principles for transforming your legal practice. Mark Britton is the founder of the legal marketplace, Avvo.com. Alex Shipillo is the Vice President of Growth Marketing at Clio.
This has been a significant year for the law practice management company Clio, which in July raised a record-setting $900 million financing round – the largest ever for a legal tech company, and which recently wrapped up its 12th annual Clio Cloud Conference, its largest ever with some 2,600 attendees in person in Austin, Texas, and almost as many attending virtually from all over the globe. At the conference, LawNext host Bob Ambrogi sat down for a live interview with a “Clio power trio” of two of its top executives and a member of its board of directors. They talk about the implications of this raise and its impact on the law practice management landscape. Together for this interview are: Ronnie Gurion, chief operating officer and former GM and global head of Uber for Business. Curt Sigfstead, chief financial officer, responsible for Clio's financial affairs, including finance, accounting, capital, treasury, taxation, and corporate development. Mark Britton, an investor in Clio and member of its board of directors and investor and formerly the founder, chairman and CEO of Avvo. They share their perspectives on the financing and the opportunities it presents. They also discuss why investors are showing greater interest in legal tech, consolidation within the legal tech industry, and the possibility of Clio going public. Note that last week's episode, also recorded live at the conference, featured Jack Newton, Clio's founder and CEO. Thank You To Our Sponsors This episode of LawNext is generously made possible by our sponsors. We appreciate their support and hope you will check them out. Paradigm, home to the practice management platforms PracticePanther, Bill4Time, MerusCase and LollyLaw; the e-payments platform Headnote; and the legal accounting software TrustBooks. Briefpoint, eliminating routine discovery response and request drafting tasks so you can focus on drafting what matters (or just make it home for dinner). If you enjoy listening to LawNext, please leave us a review wherever you listen to podcasts.
Join Ben and Rahul for their in-depth discussion of Ben's recent three-week jury trial in which Ben represented a little girl who developed cerebral palsy following the development of necrotizing enterocolitis in the NICU. Ben discusses how decision-making guided by big data led to him and his client to turning down an $11 million offer after closing arguments to take a verdict. He discusses what he learned following extensive discussions with jurors following the trial. Ben describes how this verdict influences his thinking about data, risk and approach to trial moving forward.About Ben Gideonhttps://gideonasen.com/our-team/benjamin-gideon/Ben grew up in Portland, Maine, attended public schools and graduated from Deering High School in 1989. Ben's father, Martin Rogoff, was a prominent member of the Maine Law School faculty, so Ben grew up immersed in discussions of the law. Ben began to develop his legal skills early in life through nightly arguments with his father at the dinner table.In high school, Ben played varsity soccer and was the captain of the hockey team. Following high school, Ben attended Cornell University in Ithaca, NY. Ben attempted to walk on to the Cornell hockey team, but was eventually cut from the team, ending his hockey career. Depressed and disappointed at this failure, Ben became a poor student, failed several classes, and was told he was being suspended from college on academic probation.After rehabilitating himself through some community college courses, Ben was able to gain re-admission to Cornell and to complete his degree. Ben applied to law school and was admitted to Boston University School of Law. There, Ben was a standout student. His grades were so exceptional after his first year that he was accepted as a transfer student to Yale Law School where he earned his law degree.Ben began his career in private practice at a large, multi-national law firm, Latham & Watkins, in New York City. He practiced there for several years before deciding to return to Maine to join Berman & Simmons, PA, Maine's largest plaintiff's law firm.EDUCATIONCornell University, 1993Yale Law School, 1999RECOGNITIONSThe Inner Circle of Advocates, 100 of the Best Plaintiff Lawyers in the U.S., 2019-presentAmerican College of Trial Lawyers, Fellow, 2020-present, Top 1% of all lawyersAmerica's Top 100 Attorneys ― Listed in Maine for Personal Injury, Medical Malpractice, and Products Liability, 2017The Best Lawyers in America ― 2013–present; “Lawyer of the Year,” 2016–presentSuper Lawyers ― “Super Lawyer,” 2013–presentMartindale-Hubbell ― Top Rated “AV Preeminent”Chambers & Partners USA ― Listed for Litigation: Medical Malpractice & Insurance and Mainly PlaintiffBenchmark Litigation ― “Litigation Star”AVVO — Rated 10.0 out of 10MEMBERSHIPSMaine Board of Overseers of the Bar, Professional Ethics CommissionMaine State Bar AssociationAmerican Association for Justice (AAJ)American Bar AssociationGovernor, Maine Trial Lawyers AssociationADMISSIONSMaine (2003)U.S. District Court, District of Maine (2010)Vermont (2016)New Hampshire (2010)U.S. District Court, Southern District of New York (2002)New York (2000) A Leader at Berman & SimmonsDuring his years at Berman & Simmons, Ben rose from an associate to become an owner and practice leader at the firm. Ben was instrumental in helping the firm re-invent its approach to litigating and trying cases; expanded its areas of practice expertise; and recruited and trained many talented lawyers.During his 17 years at Berman & Simmons, Ben enjoyed many great successes and some disappointing failures, but overall managed to build the most successful plaintiff's personal injury and medical malpractice practice in the State of Maine. Ben achieved success in a broad range of different types of plaintiff's cases—police civil rights, product liability, medical malpractice, nursing home, maritime and industrial accidents.Early in his career, Ben achieved a landmark civil rights verdict against a police officer for violating his client's civil rights with a Taser shooting. The verdict was affirmed on appeal to the United States Court of Appeals for the First Circuit.In 2014, after 4 ½ year of litigation, Ben achieved a record-setting $22.5 million jury verdict in Burlington, Vermont, on behalf of a utility lineman who lost both of his legs during a high-voltage powerline switching operation.Ben followed his Vermont verdict with a verdict of $1.75 million jury verdict in a medical malpractice trial in Bangor, Maine.More recently, Ben recovered $2.5 million in a medical malpractice case tried to a jury in New Hampshire.Over the past decade, no other plaintiff's lawyer in Maine can match Ben's level of success on behalf of his clients, which include:Recovering more than $130 million in verdicts and settlementsAchieving 31 verdicts or settlements in excess of $ 1 millionRecovering more than $50 million for the victims of medical malpracticeRecovering tens of millions of dollars for victims of car and trucking accidents.Recovering more than $11 million in actions against major automobile manufacturers, including Toyota, Hyundai, and Fiat ChryslerRecovering more than $15 million from power and electrical utility companiesRecovering millions of dollars for families of the victims of the El Faro maritime disasterRecovering more than $5 million from 3 trials and several settlements of medical malpractice and personal injury against the U.S. GovernmentRecovering millions of dollars for victims of nursing home negligence and abuseRecovering millions of dollars for victims of dangerous and defective productsPeer RecognitionBen's accomplishments, professionalism and character have won him the recognition of his peers. Ben has been named in Best Lawyers in America every year since 2013 and was named “Lawyer of the Year” for the State of Maine twice. Ben has been listed in Super Lawyers every year since 2013. He has received the top rating of “AV Preeminent” from Martindale-Hubbell and has a 10.0 out 10 rating on AVVO.In 2019, Ben became only the second lawyer in Maine to be inducted into the Inner Circle of Advocates, an invitation-only group of the best 100 plaintiff lawyers in the United States.Here is how the Inner Circle describes its criteria for membership:Membership CriteriaMembership in The Inner Circle of Advocates is by invitation and based on criteria that include an applicant's performance and success in the courtroom. The Inner Circle carefully evaluates experience, reputation, judicial references, and peer evaluations to identify the best 100 trial lawyers in the country. Typically, applicants are expected to have at least three verdicts of one million dollars or a recent verdict in excess of ten million dollars to be considered for membership. The Inner Circle looks for cutting edge lawyers in their jurisdiction who are active courtroom lawyers with a willingness to learn and teach about our craft and to be part of a close-knit, sharing group of professional colleagues. Membership in The Inner Circle of Advocates is not just an accolade, it is a commitment to participate in a unique laboratory of professional advancement.In 2020, Ben was inducted as a Fellow in the American College of Trial Lawyers (ACTL), an invitation-only group limited to the top 1% of lawyers. Here is how ACTL describes the qualifications required for membership:Membership in the College cannot exceed one percent of the total lawyer population of any state or province.Founding Gideon Asen LLCAfter 17 years at Berman & Simmons, in November 2020, Ben decided to leave one firm he loved and had helped to build, to form a new law firm, Gideon Asen LLC.“I was very proud of everything we accomplished at Berman & Simmons,” Ben said, “but I was excited by the challenge of building a new firm that could be even better.”Ben's first step was to recruit Taylor Asen to join him.“Taylor and I have a common mission,” Ben said. “Although we're separated by 12 years, Taylor also attended Yale Law School and completed prestigious Federal clerkships. He's insanely smart.”“But perhaps more important, Taylor and I share a common vision of a plaintiff's law firm where clients have access to exceptional lawyers and service. We are both supremely competitive and don't tolerate mediocrity. We believe we owe it to our clients to give them the very best, and that is what Gideon Asen will provide.”Podcast, Writing and TeachingBen enjoys thinking about the practice of trial law and strategies for success and is a frequent writer and speaker on trial topics.Ben co-hosts a podcast called Elawvate! which focuses on the human factors and guiding principles that drive successful lawyers and law firms.Personal Life and InterestsBen lives in Freeport, Maine, with his wife, Sara Gideon, and three children, Julian, Aleksandr, and Anna Josephine. Sara is a former two-term Speaker of the Maine House of Representatives and was the 2020 Democratic Nominee for U.S. Senate in Maine. When Ben is not practicing law, he enjoys skiing at Sugarloaf, fishing in Casco Bay, hiking, canoeing, traveling and just spending time with his family.
A new survey finds that clients care deeply about their attorney's tech tools and tech skills. The numbers don't lie: Legal tech matters. An efficient, integrated system is no longer “nice to have.” It's table stakes, from case management to client communications to online filing and billing. As a lawyer, guest Dan Lear found himself gravitating to the field of legal tech, including stints at Microsoft and Avvo and now as vice president of partnerships at InfoTrack, helping software developers provide the tech today's lawyers, and their clients, want. If you're running your own firm, hear what clients say about their attorney's tech skills and their expectations and how you can explore and implement the latest tools. And if you're a law school graduate who has found you aren't truly attracted to traditional legal work, hear about the fascinating opportunities for lawyers in the field of legal tech development and consulting. Questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com Topics: A new survey finds clients care (deeply) about their attorney's tech and tech skills. And they expect those attorneys to use that tech to efficiently manage their cases Legal tech tools are advancing rapidly. Today's tools can integrate every facet of a law practice, from case management and scheduling to digitally filing briefs, seamlessly. There are opportunities for law school graduates who don't want to practice traditional law, instead helping tech firms develop new tools and helping law firms understand and implement those tools. Mentioned in This Episode: InfoTrack Attorney Competence and the Client Experience Previous episodes featuring guest Dan Lear, On the Road, “Legalweek 2024: The Future State of the Industry”
A new survey finds that clients care deeply about their attorney's tech tools and tech skills. The numbers don't lie: Legal tech matters. An efficient, integrated system is no longer “nice to have.” It's table stakes, from case management to client communications to online filing and billing. As a lawyer, guest Dan Lear found himself gravitating to the field of legal tech, including stints at Microsoft and Avvo and now as vice president of partnerships at InfoTrack, helping software developers provide the tech today's lawyers, and their clients, want. If you're running your own firm, hear what clients say about their attorney's tech skills and their expectations and how you can explore and implement the latest tools. And if you're a law school graduate who has found you aren't truly attracted to traditional legal work, hear about the fascinating opportunities for lawyers in the field of legal tech development and consulting. Questions or ideas about solo and small practices? Drop us a line at NewSolo@legaltalknetwork.com Topics: A new survey finds clients care (deeply) about their attorney's tech and tech skills. And they expect those attorneys to use that tech to efficiently manage their cases Legal tech tools are advancing rapidly. Today's tools can integrate every facet of a law practice, from case management and scheduling to digitally filing briefs, seamlessly. There are opportunities for law school graduates who don't want to practice traditional law, instead helping tech firms develop new tools and helping law firms understand and implement those tools. Mentioned in This Episode: InfoTrack Attorney Competence and the Client Experience Previous episodes featuring guest Dan Lear, On the Road, “Legalweek 2024: The Future State of the Industry”
Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the power of legal directories such as Justia, Super Lawyers, and Avvo, you'll learn how to forge a digital presence that stands out, ensuring your firm is seen by the right eyes at the right time.Navigating Yelp's review-centric battlefield or keeping your law firm's profile polished might sound daunting, but I'm here to guide you through it step by step. This episode isn't just about sharing insights; it's about providing actionable advice that you can apply immediately to enhance your firm's online footprint. From optimizing your directory listings to understanding the unique approach each platform requires, join me for a deep dive into the digital strategies that will help your firm emerge as a formidable presence in the competitive world of legal SEO.
Kevin Goldsmith - Chief Technology Officer (CTO) at DistroKid, Board Member, Advisor, and International Speaker Go to www.thejasoncavnessexperience.com for the full episode and other episodes of The Jason Cavness Experience on your favorite platforms. Sponsor CavnessHR delivers HR companies with 49 or fewer people with our HR platform and by providing you access to your own HRBP. www.CavnessHR.com Kevin's Book It Depends: Writing on Technology Leadership 2012-2022 Go to https://itdependsbook.net/ to order Kevin's book on Technology Leadership Kevin's Bio Kevin Goldsmith serves as the Chief Technology Officer for DistroKid, the world's largest digital music distributor. Previously, he was the CTO of Anaconda, Inc., the world's most popular data science platform with over 25 million users. Before joining Anaconda, he served as CTO of AI-powered identity management company Onfido. Other roles have included CTO at Avvo, vice president of engineering, consumer at Spotify, and nine years at Adobe Systems as a director of engineering. He has also held software engineering roles at Microsoft and IBM. Goldsmith is also the founder and principal at Nimble Autonomy, LLC., where he consults with growing startups working to scale their technology and teams deliberately and thoughtfully and with established companies working to be more innovative and agile in their product development practices. Kevin is the author of “It Depends: Writing on Technology Leadership 2012-2022” which will be released in March 2024 by Unit Circle Press. We talked about the following and other items Photography hobby and career. Travel experiences and favorite places. Travel hacks, music, and creativity. Music distribution and platform fees. Music distribution and analytics. Music industry, piracy, and entrepreneurship. Music industry evolution and creativity. Public speaking and music. Living and working in Sweden, cultural differences, and social safety net. Tech industry career choices and growth. Software development as a blue-collar trade. Career development and job security in the tech industry. Tech career paths and management roles . Career choices for developers between big companies and startups. CTO roles, responsibilities, and skills. Product development, design, and sales. Job search process and company culture. Hiring and company culture. Interviewing and assessing developer skills. Hiring and coaching employees. Performance improvement plans and employee termination. Company culture and transparency. Engineering and product development experiences. Product development and success. Work-life balance and self-awareness in the tech industry. Managing diverse teams across cultures and locations. Cultural differences in a global tech company. Music industry, company culture, and entrepreneurship. Self-publishing a book on tech management. Self-publishing a book with limited resources. Kevin's Social Media Kevin's LinkedIn: https://www.linkedin.com/in/goldsmith/ Kevin's Site: https://www.kevingoldsmith.com/ Kevin's Mastodon: https://mastodon.social/@kmg Kevin's Twitter: https://twitter.com/kevingoldsmith Kevin's Instagram: https://www.instagram.com/kevingoldsmith/ Kevin's YouTube: https://www.youtube.com/user/kevingoldsmith Kevin's Github: https://github.com/kevingoldsmith
Mastering Free Marketing Strategies for Law Firms to Unleash Your Firm's Potential. Welcome back to the Scalable Law Podcast. Now, let's talk about a marketing plan for law firm- the kind that doesn't cost a dime but can yield immense returns. From optimising your Google business profile to leveraging local directories and producing SEO-rich content, there are many ways to uplevel your firm's digital presence. We'll explore how to make the most of social media, engage in community events, and ensure your website is a client magnet! Remember, effective marketing isn't just about spending money. It's about smart strategies, consistency, and engaging with your audience in meaningful ways. So, join me as I spill the tea to marketing your law firm effectively, without stretching your budget. Embrace the Power of Organic Marketing The cornerstone of any effective marketing plan for law firm lies in leveraging organic marketing strategies. These cost-effective tactics not only enhance your firm's visibility but also establish your credibility and foster trust with your potential clients. Google My Business: Your first step is to ensure your firm is visible where most clients start their search - Google. A well-optimised Google My Business profile can dramatically increase local visibility and drive more clients to your door. SEO-Driven Content: The heart of your digital presence is content. By creating articles and blog posts rich in SEO, you address your clients' queries and climb the SEO ladder, making your firm the first choice for legal advice. Engaging on Free Platforms: Utilise free online directories and platforms like Avvo, Yelp, and Local Search. These sites can propel your visibility, thanks to their high domain authority. Landing Pages: Craft targeted landing pages for specific services or areas. This sharpens your marketing focus and leads potential clients directly to the solutions they seek. You can also partner with Scalablelaw and secure a landing page for your law firm - Scalable Law Custom Converting Landing Page. Thought Leadership: Position yourself as an expert in your field by sharing insightful content, engaging in speaking engagements, or even publishing a book. Thought leadership is a powerful tool in a marketing plan for law firm. Short-form Videos: In an era of short attention spans, short-form videos on platforms like TikTok and Instagram can significantly amplify your reach and connect with a broader audience. Educational Content: Demystify legal processes and share knowledge through webinars, newsletters, and informative posts. Educating your audience is a subtle yet powerful marketing strategy. Social Media Presence: Your clients are on social media, and so should you. A consistent, engaging social media strategy can transform your firm's reach and client engagement. Are you unsure how to attract the right clients through social media for your law firm? Know what to post and how to stay consistent every time - Social Media Training For Law Firm Owners. Optimised Email Signatures: Turn every email into a marketing opportunity with a well-designed email signature that includes your contact information, social links, and current offers. Community Engagement: Nothing beats the authenticity and connection of community involvement. Sponsor local events or host workshops to build your network and establish your firm as a community pillar. Website Optimisation: Your website is often the first point of contact with potential clients. Ensure it's fast, user-friendly, and optimised for conversions to make every visit count. Elevate Your Firm's Digital Game. Partner with Scalable Law - Complete Website Build for Your Law Firm. Hosting Live Events: Share your expertise through live events or webinars. This not only positions you as an authority but also directly engages your potential clients, creating a personal connection. Incorporating these strategies into your law firm's growth plan can yield remarkable results without a hefty marketing budget. Caralee's Corner Whether you have had your law firm for ten minutes or ten years if you want to scale and create more freedom, I have a free workshop for lawyers and law firm owners - How to Scale Your Law Firm Without Burnout. For more personalised advice and strategies tailored to your firm's unique needs, consider booking a strategy call with me. Join us at the Scalable Business Lounge where we offer comprehensive support to implement these strategies seamlessly. And if you're considering taking your firm to the next level, our Law Firm Accelerator Program is designed to streamline your operations and marketing efforts, setting you on the path to success. Law Biz Con 2024: A Must-Attend Event for Law Firm Owners Don't miss out on this opportunity to supercharge your firm on the 13th-14th of May on the stunning Gold Coast. Law Biz Con 2024 isn't just about learning; it's an experience, complete with a gala dinner, entertainment, and invaluable networking. With a lineup of expert speakers and workshops designed to provide actionable strategies, this conference is the perfect opportunity to network with like-minded professionals and gain insights into the latest trends in law firm growth. Secure your spot today and be part of this transformative experience. Visit www.lawbizcon.com to grab your tickets and enjoy so many more exclusive deals and discounts! FAQs 1. How can SEO enhance my law firm's digital presence? SEO can significantly boost your law firm's visibility online, attracting clients actively seeking legal assistance and positioning your firm as the go-to authority in your practice area. 2. What makes social media an effective tool in my law firm's marketing plan? Social media platforms allow for direct engagement with your audience, building trust and fostering client relationships. By sharing diverse content and actively engaging, law firms can humanise their brand and stay top-of-mind for potential clients. 3. Can live events impact my law firm's marketing efforts? Absolutely. Hosting live events or webinars positions you as an expert in your field, directly engages your potential clients and creates a personal connection that's invaluable for building trust and loyalty. CONNECT WITH CARALEE: Instagram @caralee.fontenele Facebook: @caraleefontenele LinkedIn: @caraleefontenele CONNECT WITH SCALABLE LAW: Instagram: @scalable_law Facebook: @scalablelaw LinkedIn: @scalablelaw Website: www.scalablelaw.com Already subscribed to our podcast? If not, hop on! Subscribe Now.
Heidi Davis is a forward-thinking and family-focused attorney who practices by her motto of “Bringing Compassion to Families in Crisis.” Heidi has been on both sides of cases, so she brings a unique view and a pragmatic yet peaceful style to offer outstanding results for her Clients through her empathetic and diligent representation.Connect with Heidi:Website: https://gillespieshields.comLinkedIn: https://www.linkedin.com/in/heididavislawyeraz/Avvo: https://www.avvo.com/attorneys/85020-az-heidi-davis-1718931.html General Info: Need help with your law firm's digital marketing? Check out these case studies of some killer results we have gotten for law firms just like yours.Click here to review the case studies: https://lbmsllc.com/lp-attorneys/Click here for a free online presence report and marketing analysis. Connect With Us On Social Media:Facebook: https://www.facebook.com/lbmsllcInstagram: https://www.instagram.com/lbmsllc/Twitter: https://twitter.com/lbmsllcLinkedIn: https://www.linkedin.com/company/local-business-marketing-solutionsAlignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutionsConnect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/YouTube: https://www.youtube.com/@lbmsllc
lovethylawyer.comA transcript of this podcast is available at lovethylawyer.com. GIVELLE LAMANO is a Bay Area criminal defense attorney who truly cares about her clients. She has represented people from all walks of life including gang members in prison appealing their life sentences to first-time offenders who have never been arrested. She is licensed in both state and federal courts and has served as a court-appointed attorney for the Alameda County Bar Association.Ms. Lamano received the Super Lawyer Rising Star award in 2017 – 2021 for her professional achievement and peer recognition. She ranks in the top 2% of over 65,000 attorneys. She received the Client's Choice award with Avvo from 2013 – 2016 and has a 10 ranking. In 2021, she was published in INC magazine and is a regular contributor to Forbes.Ms. Lamano takes a more holistic approach to criminal defense by taking time to understand why a person was arrested in the first place and what factors contributed to an arrest or allegation. Her goal is simple – get the charges dismissed and help clients avoid legal trouble in the future.Ms. Lamano is also the founder of the Three Strikes Justice Center, a non-profit organization focused on alleviating the overcrowding of prisons through restorative justice. For 5-years, she served as a Board Member for Insight Prison Project, an organization providing services to prisoners and parolees all over California. She currently serves on the Board of Directors for Legal Services for Prisoners with Children, a non-profit in Oakland that helps reunify incarcerated individuals with their families, and with Defy Ventures, a national non-profit that helps people with criminal histories get a second chance at life.Preceding her criminal defense work, Ms. Lamano represented low-wage and immigrant workers at the Women's Employment Rights Clinic at Golden Gate University. Ms. Lamano began working at a young age in various blue-collar jobs so she is no stranger to hard work. She has spoken as a panelist for Women in Leadership and spends her free time with family and Boston Terrier.If you need to get in touch with Ms. Lamano, please email her at givelle@lamanolaw.com.Please subscribe and listen. Then tell us who you want to hear and what areas of interest you'd like us to cover. Louis Goodman www.louisgoodman.comhttps://www.lovethylawyer.com/510.582.9090Music: Joel Katz, Seaside Recording, MauiTech: Bryan Matheson, Skyline Studios, OaklandAudiograms: Paul Roberts louis@lovethylawyer.com
Jon graduated from Marquette Law School in 2000 and has worked in Wisconsin litigation and personal injury law exclusively since that time. Jon and his firm have handled every kind of injury case you can imagine: auto and motorcycle collisions, product liability, civil litigation, nursing home neglect, bicycle and pedestrian accidents, and animal attacks. When it comes to Wisconsin injury law, Groth Law Firm puts knowledge, compassion, and experience on your side. Jon grew up in the City of Milwaukee. His father was a Milwaukee Firefighter and his mother worked for various nursing homes. Jon knows the value of hard work and what it means to understand his clients and their needs; that's ultimately what's brought him from a clerk in law school (where he discovered his knack for legal problem-solving) to owning his own firm with the best staff of lawyers and paralegals he's had the pleasure to know. Groth Law Firm itself enjoys glowing reviews and recommendations from clients and colleagues alike and Jon has earned statewide recognition for his work. He was named a Rising Star, a SuperLawyer, rated a superb 10 on Avvo, and is a proud Life Member of the Multi-Million Dollar Advocates Forum. For a second year, the National Trial Lawyers Association named Jon one of the Top 100 Trial Lawyers in Wisconsin and one of the Top 40 Under 40 for the third year in a row. Jon is active in the legal community, teaching other attorneys about the intricacies of personal injury law. He's a member of the American Bar Association, State Bar of Wisconsin, and the American Association of Justice. Besides being a personal injury attorney, Jon has taught at Cardinal Stritch University and is a father to three kids. When there's a spare moment to be had, Jon indulges in outdoor activities such as running or skiing, and he and his wife often volunteer at church and host Cub Scout Den meetings for their boys. Linkedin: https://www.linkedin.com/in/jonpgroth/ Groth Law: https://grothlawfirm.com/ Learn more about EmotionTrac and our AI-driven Emotional Intelligence Platform: https://emotiontrac.com/calendly/
Carl Cole is a highly respected lawyer throughout Alabama and his office is located in Decatur, Alabama. Carl and his firm handle a variety of cases and he is a well-regarded litigator in the state of Alabama. He has handled several high-profile cases over the course of his legal career. A graduate of Troy University, Carl went to the University of Alabama and received both his law degree and a LLM degree in taxation. Carl has many accolades to his name, to include Super Lawyers, AV Rated by Martindale-Hubbell and a 10.0 rating from Avvo. He is involved in the community and has previously served as the president of the Morgan County Bar Association. This is the first time I have talked to Carl and it made sense to do so, especially since his office is two doors down from our own Decatur office!
In this episode of Mastering Your Financial Life, Judy Heft interviews Andrea Brodie, partner at Abrams Fensterman, LLP in the matrimonial and family law department. Abrams Fensterman, LLP serves clients throughout New York State from offices in Long Island, Brooklyn, White Plains, Rochester, and Albany. Prior to joining Abrams Fensterman, Ms. Brodie worked at another prominent family law boutique firm as their senior associate with an emphasis almost exclusively on family and matrimonial cases. Read more about Andrea Brodie: https://www.abramslaw.com/attorneys/andrea-brodie/ Tune into the episode to learn about: What people should know before they get married The importance of keeping your financial paperwork in order How to anticipate potential financial issues when entering a marriage What are some things people should do if they are contemplating filing for divorce Connect with and learn more about Andrea Brodie... Connect with Andrea on LinkedIn: https://www.linkedin.com/in/andrea-m-brodie-2930a411/ Visit Andrea's bio page on her firm's website: https://www.abramslaw.com/attorneys/profile/andrea-brodie/1287/view View Andrea's profile on Avvo: https://www.avvo.com/attorneys/11042-ny-andrea-brodie-3794948.html In each episode of Mastering Your Financial Life, Judy Heft interviews professionals who help others successfully manage their financial lives. Judy is a Financial and Lifestyle Concierge and Founder & CEO of Judith Heft & Associates. Connect with Judy Heft on LinkedIn: https://www.linkedin.com/in/judyheft/ Visit Judith Heft & Associates' Website: http://www.judithheft.com/ Subscribe to Mastering Your Financial Life on Apple podcast: https://podcasts.apple.com/us/podcast/mastering-your-financial-life/id1628822980 Don't miss a video by subscribing to Judith Heft & Associates' YouTube Channel: https://www.youtube.com/channel/UCxnWUm35dJhmCX0XPX_eZhQ
Join Rahul and Ben for their discussion with Las Vegas trial lawyer, Ben Cloward (https://www.thefiercefirm.com/). Attorney Cloward shares how his Mormon faith and commitment to service created the foundation for his career as a plaintiff trial lawyer. Ben describes in detail how he used aggressive discovery and big data to develop and try a negligent security case on behalf of the family of a man murdered at a local housing development. Ben talks about how he was able to identify the most compelling facts, come up with the ideal sequencing of the evidence, and rebut factual and legal defense to achieve this extraordinary result. About Ben ClowardIn 2016, at the age of 37, Benjamin P. Cloward became the youngest lawyer in the history of the State of Nevada to be awarded the prestigious “Trial Lawyer of the Year” by the Nevada Justice Association. That same year, he became the youngest member of the Nevada, Las Vegas Chapter of ABOTA (American Board of Trial Advocates), and at the time was also the youngest person in the State of Nevada to be Board Certified as a Personal Injury Specialist. He has received many additional recognitions, including being AV-Rated by Martindale-Hubbell and receiving a perfect 10.0 by Avvo.com. He has been featured in several magazines in Nevada for his accomplishments and hard work. Just recently, in February 2020, Ben obtained a $38 million jury verdict, which is believed to be the largest ever negligent security for wrongful death in the State of Nevada. Other verdicts Ben has obtained include a $15 million jury verdict in 2016 on behalf of a family whose disabled son, Harvey, was allowed to choke to death on a paratransit bus. That verdict was upheld in a unanimous decision after four years of contentious appellate litigation with the final judgment ballooning to over $20.5 million dollars. The defense in that case never formally offered a single penny. After obtaining the verdict, Ben continued working on the safety issue that led to Harvey's death, and with the help of many other people, got “Harvey's Law” passed in Nevada in 2017, which required certain training for all paratransit bus drivers to ensure others were protected. In 2016, Ben also obtained a $12.9 million jury verdict for a family whose life had been altered by a drunk driver who injured the mother and killed the daughter. He also obtained a $10 million settlement for a client who was significantly injured from a fall which resulted in a moderate brain injury. Ben has obtained multiple soft-tissue, low visible property damage jury verdicts including a $2.98 million jury verdict in 2018, a $1,075,000 verdict in 2014, and several 6 figure verdicts. In addition to obtaining significant jury verdicts, Ben has also been involved in settling over thirty cases for values ranging from $1 million to $10 million as noted above. Ben successfully argued the Khoury v. Seastrand, 133 Nev. Adv. Op. 52 (July 28, 2016) case which was a huge victory for all injured Nevadans because it rejected the Howell doctrine, which allows negligent people who caused harm to get a discount when they hit responsible citizens who carried personal health insurance. Ben is a graduate of the famed Gerry Spence Trial Lawyer's College and believes as does Gerry that “It all begins with you . . .” Ben served on the board for a nonprofit company called the Loa Fund, which focuses on providing financial assistance to those who struggle with addiction to receive help through wilderness therapy and other addiction recovery programs. Ben believes that you can never truly understand another human until you have walked a mile in their shoes and that everyone should be given the benefit of the doubt and a chance to prove themselves. Ben was raised in Salem, Utah. As a young boy, Ben earned his Eagle Scout Award and after graduation from high school, he served a two-year mission for the Church of Jesus Christ of Latter-Day Saints in Louisiana. Ben attended the University of Utah and graduated in 2005 with a bachelor's degree in finance. He began law school at the University of Tulsa, College of Law. After his first year, Ben transferred to the University of Utah, S.J. Quinney College of Law, where he graduated in 2008. While in law school, Ben received the Outstanding Achievement Award for Teaching Law in the High School, the CALI Excellence for the Future Award for Property, and was on the Dean's List. He also served as the President of the J. Reuben Clark Law Society and as a Judicial Intern for the then-State Court Presiding Judge, Gregory K. Frizzell, who is now a Judge for the United States District Court for the Northern District of Oklahoma. He also participated as a Note and Comment Editor for the Journal of Land, Resources, and Environment Law, where his Comment, Why has State v. Hutchinson Been Ignored? An Analysis of Why Utah Cities Lack Authority to Exact Water, 28 J. LAND RESOURCES & ENVTL. L. 433, was selected for publication. Ben's interests outside of work include spending time with his wife and two beautiful daughters. He also enjoys mule deer archery hunting, bass-fishing, camping, and watching the Boston Red Sox. He is active in his church and currently serves as a Stake High Councilor. He believes our highest calling in life is to help others come unto Christ.
Rich Barton is the CEO and co-founder of Zillow Group, where he leads the company's work to transform how people buy, sell, rent, and finance homes. Zillow is a real estate marketplace company that was founded in 2006 and has literally become a household name.Prior to Zillow, Rich also founded the online travel company and Microsoft spinoff, Expedia, as well as job search engine and career community, Glassdoor.Barton was also a venture partner at Benchmark and is on the Board of Directors of Netflix, Nextdoor, Artsy, and more.*Brought to you by Outer. Outer makes the world's most beautiful, comfortable, innovative, and high-quality outdoor furniture - ALL from sustainable materials - and is the ONLY outdoor furniture with a patented built-in cover to make protecting it effortless. From teak chairs to fire pit tables, everything Outer makes has the look and feel of what you'd expect at a 5-star resort, for less than you'd pay at a big box store for something that won't last.For a limited time, get 10% off and FREE shipping at http://www.liveouter.com/thefounderhour. Terms and conditions apply.*SUBSCRIBE TO OUR NEWSLETTER & STAY UPDATED > http://bit.ly/tfh-newsletterFOLLOW TFH ON INSTAGRAM > http://www.instagram.com/thefounderhourFOLLOW TFH ON TWITTER > http://www.twitter.com/thefounderhourINTERESTED IN BECOMING A SPONSOR? EMAIL US > partnerships@thefounderhour.com
Having bid adieu to our dear guest co-hosts Kim and Megan, we welcome back Pam for the November 1989 Fashion Etc. episode. Fashion spreads tell us how to dress like a pilgrim, or a rodeo queen (?), or in a jacket. Karen does an exposé on how worthless your expensive modeling school education actually is. The lone beauty story tries to show us what...smells......look like. There's also beauty gadget trials, an update on how to wear your jeans, curly hair makeovers, some very emotional letters, and so much more! QUICK LINKS
Are you looking for a divorce attorney and need help finding one? This is part 1 of our 4 part series. In this series, Christina talks about where to look for a divorce attorney, what questions to ask them, how much they cost, how to communicate with them easily, and what outcome you can expect with your divorce attorney. Take what applies to your divorce situation and use these bite-sized episodes as your guide to having a smooth process of finding the right divorce attorney for you! Love this episode? Leave a review or share with us by taking a screenshot, post it on your Instagram stories and tag us @herheartheals Links mentioned: AVVO.com Her Heart Heals website >> herheartheals.com
Erik J. Olson talks to Aliette Carolan, the Managing Partner at Carolan Family Law in Coral Gables, Florida. Aliette is an AV Rated-Preeminent family and matrimonial lawyer. She graduated law school in 2003 and after gaining valuable experience from some of the best family law practitioners in Miami-Dade she struck out on her own in 2009 and became a Florida Supreme Court Family Law Mediator. She has been named a Rising Star in 2014 and a Super Lawyer in 2015, 2016, and 2017 by the reputable, peer-review magazine. She is rated a Superb litigator by Avvo, a client-review and peer-review website. She was a course developer for the Alternative Dispute Resolution section of the Legal Studies program of World Education University. Learn from her expertise and what trends are helping grow her firm on this episode of The Managing Partners Podcast! —- Array Digital provides bold marketing that helps managing partners grow their law firms. arraylaw.com Follow us on Instagram: @array.digital Follow us on Twitter: @thisisarray Call us for a FREE digital marketing review: 757-333-3021 SUBSCRIBE to The Managing Partners Podcast for conversations with the nation's top attorneys.
This week I welcome attorney Fred Penney who Injury Lawyer has rated the highest AVVO personal injury attorney rating of a 10– “Superb Lawyer”. He is an AV Preeminent rated Attorney by Martindale Hubbell, one of the most prestigious ratings system in the United States. This is the highest possible rating in both legal ability and ethical standards. Mr. Penney has also been rated AV Preeminent by the opinions of the members of the Judiciary. For over 30 years Mr. Penney and his firm have handled many high profile and substantial injury cases including product liability, trucking accidents, escalator and elevator accidents, helicopter and plane accidents, boating accidents among others.He is also the author of numerous personal injury articles and is the host of Radio Law Talk, a radio show discussing the latest trending legal topics and news. Radio Law Talk is broadcast throughout many areas and can be found on SRN Radio networks. His law firm, The Penney and Associates firm has now expanded to offices in Sacramento, Roseville, Chico, Rocklin and Irvine with satellite offices in Fairfield, Sunnyvale, Santa Clara, San Francisco and Southern California. Penney and Associates Cases have been featured on the National Nightly News, local nightly news, radio news programs and numerous articles in print media. Thank you very much to Fred for joining us this week on The Alden Report.For more information on Fred Penney and his law firm, you can visit: https://www.penneylawyers.comFor the full version of this episode and early access to future episodes, you may become a member of The Alden Report here:https://www.patreon.com/thealdenreport Thank you to this episode's sponsor: Spotlight Production and Media ManagementImagine spotlighting yourself, your brand or your book on virtually every major network all of the country and appearing in people's homes week after week after week. No worries about whether or not your ad on social media is actually being fed to people. You WILL be in their homes in front of them. With our experience and know how we can take an unknown person, brand, book, product or service and turn it into a household name.https://www.mikealden.com/author-spotlightFor more info on Michael Alden visit: https://www.mikealden.com/ For more info on Michael Alden's latest book BEST SELLER SECRETS visit: https://www.bestsellersecretsbook.com/ Listen to other episodes of The Alden Report here: https://thealdenreport.com/ Follow Mike Alden here: Facebook: https://www.facebook.com/MikeAlden2012 Twitter: https://twitter.com/MikeAlden2012 Instagram: https://www.instagram.com/mikealden TikToK: https://www.tiktok.com/@mikealden2012
This week I welcome attorney Fred Penney who Injury Lawyer has rated the highest AVVO personal injury attorney rating of a 10– “Superb Lawyer”. He is an AV Preeminent rated Attorney by Martindale Hubbell, one of the most prestigious ratings system in the United States. This is the highest possible rating in both legal ability and ethical standards. Mr. Penney has also been rated AV Preeminent by the opinions of the members of the Judiciary. For over 30 years Mr. Penney and his firm have handled many high profile and substantial injury cases including product liability, trucking accidents, escalator and elevator accidents, helicopter and plane accidents, boating accidents among others.He is also the author of numerous personal injury articles and is the host of Radio Law Talk, a radio show discussing the latest trending legal topics and news. Radio Law Talk is broadcast throughout many areas and can be found on SRN Radio networks. His law firm, The Penney and Associates firm has now expanded to offices in Sacramento, Roseville, Chico, Rocklin and Irvine with satellite offices in Fairfield, Sunnyvale, Santa Clara, San Francisco and Southern California. Penney and Associates Cases have been featured on the National Nightly News, local nightly news, radio news programs and numerous articles in print media. Thank you very much to Fred for joining us this week on The Alden Report.For more information on Fred Penney and his law firm, you can visit: https://www.penneylawyers.comThank you to this episode's sponsor:Spotlight Production and Media ManagementImagine spotlighting yourself, your brand or your book on virtually every major network all of the country and appearing in people's homes week after week after week. No worries about whether or not your ad on social media is actually being fed to people. You WILL be in their homes in front of them. With our experience and know how we can take an unknown person, brand, book, product or service and turn it into a household name. https://www.mikealden.com/author-spotlight
This week I welcome attorney Fred Penney who Injury Lawyer has rated the highest AVVO personal injury attorney rating of a 10– “Superb Lawyer”. He is an AV Preeminent rated Attorney by Martindale Hubbell, one of the most prestigious ratings system in the United States. This is the highest possible rating in both legal ability and ethical standards. Mr. Penney has also been rated AV Preeminent by the opinions of the members of the Judiciary. For over 30 years Mr. Penney and his firm have handled many high profile and substantial injury cases including product liability, trucking accidents, escalator and elevator accidents, helicopter and plane accidents, boating accidents among others.He is also the author of numerous personal injury articles and is the host of Radio Law Talk, a radio show discussing the latest trending legal topics and news. Radio Law Talk is broadcast throughout many areas and can be found on SRN Radio networks. His law firm, The Penney and Associates firm has now expanded to offices in Sacramento, Roseville, Chico, Rocklin and Irvine with satellite offices in Fairfield, Sunnyvale, Santa Clara, San Francisco and Southern California. Penney and Associates Cases have been featured on the National Nightly News, local nightly news, radio news programs and numerous articles in print media. Thank you very much to Fred for joining us this week on The Alden Report. For more information on Fred Penney and his law firm, you can visit: https://www.penneylawyers.comThank you to this episode's sponsor:Spotlight Production and Media ManagementImagine spotlighting yourself, your brand or your book on virtually every major network all of the country and appearing in people's homes week after week after week. No worries about whether or not your ad on social media is actually being fed to people. You WILL be in their homes in front of them. With our experience and know how we can take an unknown person, brand, book, product or service and turn it into a household name.https://www.mikealden.com/author-spotlight
Today on the podcast we welcome Sean J. Martin with Martin, Heller, Potempa & Sheppard. For more than 20 years, Partner Sean J. Martin has been helping family laws clients throughout Tennessee. After getting his B.A. and J.D. at the University of Tennessee, Knoxville, Attorney Martin began his law career as a law clerk for the Davidson County Trial Court from 1999-2001. He went on to become a litigation attorney at Cornelius & Collins, LLP then became an attorney at Drescher & Sharp, P.C. While with Drescher & Sharp, he rose up the ranks to become a partner. In 2011, Attorney Martin left Drescher & Sharp to open his own law firm. Attorney Martin was named a Tennessee Super Lawyer by Super Lawyers Magazine. He was named as one of the Top 40 Under 40 Trial Lawyers by the National Trial Lawyers Organization. He has a 10 “Superb” rating on AVVO and was named one of the 10 Best Attorneys for Client Satisfaction by the American Institute of Personal Injury Attorneys. Sean Martin: smartin@mhpslaw.com Martin Heller Potempa & Sheppard PLLC: https://www.mhpslaw.com/ Learn about Studio Bank: studiobank.com Learn about ATA Certified Public Accountants & Business Advisors: atacpa.net David Hart, dhart@atacpa.net Instagram: instagram.com/movinguppodcast/ Facebook: facebook.com/TheWilsonGroupRealEstate Questions for Christie and Heather? Email us podcast@wilsongrouprealestate.com
What you'll learn in this episode: The difference between search engine marketing (SEM) and search engine optimization (SEO), and why SEO is a worthwhile investment even if it takes time to see results Why Google's Local Services Ads give you the most bang for your buck if you're investing in SEM Why quality, original content and a great user experience are the keys to ranking on the first page of Google When it makes sense to pay for pay-per-click and social media ads How your firm's intake process and in-person service affect online rankings About Eric Bersano Eric Bersano has been deeply involved in online legal marketing since 2006. He is the VP of Business Development at Market My Market, a digital marketing agency that helps businesses generate new clients by implementing the right systems and strategies. Depending on a law firm's goals, Eric ensures the best marketing channel and modalities are implemented, including search engine optimization, pay-per-click advertising, and TV and radio. His focus on the legal space gives Eric the network to utilize the most talented designers, programmers, and marketers in the country. His clients maintain very high rankings for competitive online searches at the city, state, and national levels. Transcript: The online marketing landscape is so competitive that it almost seems pointless to put much effort into SEO. Why try to compete with the firms that rank highest on Google? But according to Eric Bersano, Vice President of Business Development for Market My Market, that belief is misguided. Not only can the top law firms on Google get knocked off their number one spots, it happens quite often. Eric joined the Law Firm Marketing Catalyst Podcast to talk about the paid and organic campaign options available through Google; why you should think of your website like a book in a library; and when paid search and social media ads can pay off for your firm. Read the episode transcript here. Sharon: Welcome to the Law Firm Marketing Catalyst Podcast. Today, my guest is Eric Bersano, Vice President of Business Development for Market My Market. Eric has been in the legal marketing space since 2006 and has seen a lot of changes. Today, we'll hear all about the evolution of legal marketing and its importance to the legal marketing community, as well as why law firms need a guide to navigate the proliferation of marketing venues. Eric, welcome to the program. Eric: Thanks for having me, Sharon. Sharon: So glad to have you. Tell us about your career path. I'm sure you weren't saying this is what you wanted to do when you were in kindergarten. Eric: That's a very good point. I actually made a shift in 2006. I was working with orthopedic surgeons. I had a friend who was working at a company called FindLaw, which really put search engine optimization and digital marketing on the map for lawyers. My mom didn't raise a doctor or a lawyer, but I've worked with both. To be honest, I prefer the law field. Sharon: We'll talk more about it, but how did you get into this space, the online legal space? Eric: So, a quick background. Coming over from the medical side, one thing I always tell people is I was never going to be as knowledgeable as a surgeon. I was selling orthopedic implants, and there was no way I would ever know more than they did. My nail for the femur was very similar to somebody else's nail for the femur. When I came over to attorney marketing, I realized very quickly that this was a new animal. A lot of attorneys weren't doing marketing or weren't putting it into focus. To a lot of the old-school attorneys, marketing was hurtful, because they weren't even legally allowed to market until, I think, the late 70s. Most attorneys that had a thriving practice were using either Yellow Pages or just referral sources, and they were doing extraordinarily well. Once the internet started to become a place for people to find attorneys, it was this brand-new open ground that was really fertile. The thing I loved about it was that I could go into a law firm in January and six months later, they wanted to buy me lunch or dinner because they doubled in size or their profits had doubled. In the early days, search engine optimization was fairly easily, especially working for a big company, because it didn't take much. But as you said, over the past 16, 17 years, there has been a ton of changes. I like to keep up with all those changes to make sure my clients are profiting from those. Sharon: You're bringing back so many memories of firms saying, “Oh, I don't need any online stuff. We take care of it with referrals only. We don't market. We just do referrals,” which to me is marketing, but O.K. Eric: Right. Sharon: What does Market My Market do, and what does that mean? Eric: Good question. We get asked that a lot. When you're choosing the name for a company, you throw a bunch of things against the wall, and you're hoping for something that really defines what you do. We didn't want to pigeonhole ourselves into just legal marketing. There are a lot of companies that do that, but we do work with other professionals. That would be doctors and some accountants, and then lawyers are probably our biggest market. Market My Market is us marketing you in your market. Everybody's got a geography they cover, and our true focus is to make sure they're being as competitive as they possibly can when it comes to online. The one big differentiator we bring is that one of the co-founders, Ryan Klein, worked in-house at two extremely competitive law firms in south Florida. One was a personal injury law firm and the other one was a criminal defense firm. Both were in south Florida, which is the home of John Morgan when it comes to personal injury plus a host of other really competitive law firms. One of the things he did was bring over his philosophy from working in-house, working side by side with attorneys and knowing exactly what they wanted to see. When some people get lost in the weeds as marketers, they say, “Hey, look, your traffic is up,” or “Look how many intakes or phone calls you got,” which are great indicators, but what a lawyer really wants is signed cases. They want more high-quality, signed cases. We want to work backwards into that with our approach to make sure we're getting an increase in signed cases, not just pointing to some of the key indicators. Sharon: I'm going to stop to ask you, is John Morgan a personal injury law firm or an attorney? I've never heard that before. Eric: John Morgan of Morgan and Morgan has built kind of the Death Star of websites. He started out in south Florida as a big TV advertiser. You can't drive more than 10 feet without seeing one of his billboards. Probably five, eight years ago, he started really branching out. He's got practices in Boston and Arizona and Las Vegas. So, his one website they've grown is really competitive in a lot of markets. If you talk to any personal injury attorney in Florida they'll know John Morgan, but more and more, they're starting to know him in other parts of the country because he's starting to encroach in everybody's backyard. Sharon: That's interesting. When you said Morgan and Morgan, I've seen that, but I didn't realize it was John Morgan. This question comes up a lot: what's the difference between SEM, search engine marketing, and SEO, which is search engine optimization? What's the difference? Eric: It's a good question. SEM would be the umbrella term. Search engine marketing is all the different types of marketing you can do online with search engines. We always refer to Google because that's the 800-pound gorilla, but there's also Bing and Yahoo and some other ancillary search engines. Search engine marketing encompasses search engine optimization, but it also includes paid search. Those would be things like Google ads, or one thing that's become very popular over the last two years is LSAs, or Local Services Ads. Anybody listening to this who's done a search for a car accident lawyer in “insert city here,” you'll see three ads at the very top with a profile photo. Those are Local Services Ads. The key to those is you don't pay when somebody clicks; you only pay when you get a lead. If somebody clicks on your ads, reads all your information, but doesn't contact you, you're never charged. But if they fill out a contact form or call that tracking number, it's taken into account on your Google dashboard. You can even reject leads for a refund if they don't qualify. For example, if you're a criminal defense attorney and you get a family law lead, you can dispute that, and they'll take it off your bill. So, search engine marketing is everything you can do with search engine advertising. Search engine optimization is really the key we focus on for one main reason. Nobody goes to Google or any search engine because they have the best ads. They go to that search engine because they trust that the results that show up on the first page are the best information and resource for that subject matter. If I type in “DUI attorney Fresno,” the average person assumes that the law firm that shows up number one is the best DUI attorney in Fresno. It's not always the case, but the big advantage to the optimization piece is people will trust you more when you show up on that first page. The marketing costs are also generally fixed. What I mean by that is if I do a PPC ad and I've got a $10,000 a month budget— Sharon: PPC is? Eric: Pay-per-click. When I do a pay-per-click ad, I'm going to be charged every time someone clicks on my ad, whether they call me or not. Now, if I'm spending $10,000 in January and I spend none in February, that's a sunk cost. I'll never get that $10,000 back. But with search engine optimization, you're paying for links, you're paying for new website pages, blog articles. All of that stuff accumulates over time. The biggest thing I hear with search engine optimization from attorneys is, “Oh, we tried it. It doesn't work,” or “It doesn't work for anybody.” I would challenge you to do a search for your most important keyword in your city and look at the firm who's showing up number one. That person is fighting tooth and nail to stay there. The bigger the city, the harder they're fighting, because if you're showing up number one for “car accident lawyer Houston,” your business is exploding. You can guarantee that the people who are there want to stay there, and they'll do anything they can to keep their number one spot. Sharon: Does anybody still say, “Oh, we tried that and it doesn't work,” when it comes to SEO? Eric: Yeah, they do. To be honest, SEO is constantly changing. Companies like us, we don't claim that we know exactly what Google wants. Google gives you best practices, but they don't want to say, “Do, A, B, C and D and you'll rank number one,” because not everybody can rank number one. The one thing they've always stayed true to is that they want original, relevant content and a great user experience. That's what we've built our company principles on. The people who say it doesn't work have been burned, because no matter how great of an SEO company you are, it takes time to see results. Let's say we're talking about a competitive market like Chicago. That could take six months to a year. If you give an SEO company a year and you get nothing in that year, it's going to be hard for you to invest in somebody else and give them a full year. What happens all the time is they don't get somebody who focuses on legal. They don't know which directories to go to. They don't understand the practice areas, the keyword terms to optimize for. They might be a really good SEO company, but without understanding that legal niche, they might not be performing well enough to get them rankings. I talk to attorneys every day who are like, “Nope, I tried SEO before. It doesn't work.” It's just because it didn't work for them with the particular program they had. Sharon: When you say LSA, Local Services Ads, do you set up a separate phone number for that? Eric: The Local Services Ads are through Google, and Google has its own tracking numbers for you because they want to be able to tell you exactly what somebody searched for and clicked on to serve that ad. That's how they charge you. One of the things we do is manage those Local Services Ad campaigns, so that tracking number gets imported into our dashboard. We can actually say, “Hey, you got 10 Local Services Ad calls. You got 15 intakes. You got 20 calls from organic, and you got 15 calls from Google My Business.” We want to know which piece of the online marketing is working. There are four places for you to get business on Google's homepage: LSAs, PPC, Google Maps, and then there's organic. We really like to focus on organic because that's typically 60% or more of clicks. Not that LSAs and PPC aren't a good substitute, but anybody who's relying solely on PPC is really putting their client flow in jeopardy. It doesn't take many bad months with PPC for you to spend your marketing dollars with no return. Sharon: It used to be many, many years ago that you could say to somebody, “O.K., you don't have the budget. I understand. Here are some things you can do.” It seems like today there's not much you can do. With PPC, it seems like that's the one thing you can still do and say, “O.K., you could just start with PPC. Put all your money into PPC and start that tomorrow,” but you're saying they're missing a lot still. Eric: That's a really good point. If I'm working with somebody in a really competitive market, let's say New York City, and they have almost no web presence at all, that's going to be a really tough pill for them to swallow, for them to hear, “I need you to pay me X dollars a month for a year before you can expect anything.” But that's realistic if they don't have any SEO working at all. That's the case where I'd say, “All right, let's put together a very competitive, focused, pay-per-click campaign to start getting some clients in the door,” because the big advantage with PPC is it's instantaneous. You do the keyword research. You set up your landing pages, and you can start receiving phone calls and emails right away. Now, the downside of PPC is it's become extremely competitive. If you've ever done a search, the most expensive pay-per-click keywords, there's a list of about 180 of them that are legal keywords, things like, “I'm a car accident lawyer.” Those could go anywhere from $50 to $150 per click with no guarantee that the person's even going to reach out to you. So, I think PPC can be used sparingly to make up for that valley of death before you start to get organic results or to hyper-target something that's very timely. For example, if there's a bridge collapse or food poisoning, sometimes there's going to be a bunch of people that are injured in a very short window. Those types of cases come out all the time. You're not going to have a “food poisoning for Tyson Chicken” campaign ready to go with SEO, so in those cases it would make sense. But the most efficient, lowest cost would be LSAs. Again, you're only paying for leads. The big issue right now with LSAs is they've been around so long that if you're in a major market, there are probably at least 50 people in those LSAs already, and there are only three spots that will show up on the homepage. Sharon: And Google decides who those are. Eric: Yes, Google decides. There's some thought that having more reviews, getting consistent reviews, is going to help you show up there. You don't want to get 10 reviews in a month and no more for six months. But the number one factor for showing up in those LSAs is how responsive you are to the leads that come in. Google will know if those go to voicemail. Google will know if you're not interacting with their dashboard to say, “We have this lead” and move that through their funnel. They want to make sure that if you're getting the leads, you're treating their clients well. Remember, they're Google's client first. They went to Google for a search. If you mistreat them and don't provide them a good service, Google's not going to reward you with those rankings. Sharon: Wow! With LSAs, it seems that they would go to voicemail sometimes, because nobody's manning those phones all the time. Eric: That's another good point. The more sophisticated people become, the more efficient their front and back office are, the more profitable they'll be. In the old days, let's say 20 years ago, I don't think the average person expected someone to pick up the phone at 7:00. But if you're having a legal issue, you may not want to talk about that in the workplace. You may call on your way home or after you get home. So, if you don't have 24/7 answering, you could be missing out, and this is actual data we have with our clients. We use call tracking for every single one of our clients. Just under 30% of contacts came in either before 9:00 or after 5:00. If 30% of your contacts are coming in during off hours and you're not immediately responding, you are definitely losing out on clients. Sharon: Wow! That's a lot of person power, I should say. Eric: Exactly. If you get a hundred leads in a month and 30 of those are going to voicemail, that's not a good client experience. Sharon: Is it still possible to become number one in Chicago or Los Angeles or New York, no matter how much money you're putting out? Are those spots just long gone? Could somebody overtake somebody? Eric: Yes, it happens all the time. There are two things that will typically happen. You'll have somebody who gets really aggressive with an organic campaign. There are a lot of myths about organic. A lot of people will say they've got proprietary software; they've got a proprietary secret sauce or amazing links that nobody else knows about. The truth is search engine optimization comes down to doing a lot of things really well. It's very detailed. I's need to be dotted; T's need to be crossed. It's keeping up with trends like user experience. One quick example would be on a mobile phone, you want the contact us and phone buttons to be towards the bottom of the page because that's where people's thumbs are at, whereas on a desktop, people are used to seeing them at the top. Extrapolate that times a thousand little, tiny things, they all add up to the people who show up in those top three to five spots, which is where you need to be to get any clicks. The second thing that can jostle things up would be a Google algorithm change. Google admits that they change and update their algorithm hundreds of times a year, but each year there are usually two or three major ones, and you'll see a big shakeup. Someone who has been in the number one spot for months and months and months all of a sudden drops down to the bottom of page one or even page two. Those are opportunities, because Google is testing out some of their new changes, and they want to see if that user experience is still good. What that means is, let's say you and I are both competing for the same keyword. Somebody goes to your website and the average time on your website is 90 seconds, and the average time on my website is 20 seconds. Well, Google knows that, and they're just going to assume that your website is better; it's more engaging; it has more relevant content. When the algorithm shakes up, that one factor could cause somebody to stay higher than the person who was previously number one. I'll just end by saying this. There's no one factor or silver bullet that's going to get you to number one. Time on site is really good, and it makes logical sense when you tell somebody, but just because your time on site is great doesn't necessarily mean you're going to be number one in that market. There are so many other things that need to be done correctly to keep those rankings. Sharon: You mentioned organic. I know you said you're going to finish up, but I have a lot more questions. Eric: Sure. Sharon: When you say organic, what do you mean? What are you talking about? Eric: Organic are Google's results. They're their most preferred result. Google needs to make money, and we all know that Google is one of the most profitable companies in history, and the reason they are is because they sell ads. They sell Local Services Ads and pay-per-click. Every time someone clicks on an ad, Google gets paid. Well, underneath the ads are typically the Google Maps results first, although sometimes an organic search will show up above it. Then there are the organic links below that. If I'm looking for a pair of shoes and I type in “running shoes,” I'm probably going to see Nike or Dick's Sporting Goods as number one because they're such big, powerful websites. Organic refers to those things underneath the paid section. You basically have to walk through the paid section—a lot of people get stuck there and click on those ads. Google gets paid, but the vast, vast majority of people are going specifically to that organic section because they trust that those are the best, most relevant websites. Sharon: How do you influence organic? You mentioned blogs. Do you write? Do you have other people writing? How does that work? Eric: That's a good question. I like to use the library analogy for how Google picks out a website. Instead of websites, let's call them books. Google is our librarian in the largest library in the world, and I'm looking for a book on cookies. Not just cookies, but I want chocolate chip cookies. What's a better resource, a hundred-page book on cooking that includes chicken and roast beef and baking, or a hundred-page book on just cookies, and specifically chocolate chip cookies? What Google is looking for is the best, most relevant information. As a personal injury attorney, if I've got family law and criminal defense and estate planning and trusts and intellectual property and car accidents, I'm really diluting my message. My book is a catchall for everything. If I have a really focused book on just personal injury—and I'm talking about car accidents or brain injuries or spine injuries—now I've created a really powerful, relevant, niche source. If you do a search for Covid right now, you're probably going to find something like WebMD. You're not going to find some random website. You'll find something from the CDC because those are powerful sites that have developed their niche. So, the way to earn Google's respect is, number one, the content has to be original. They don't want to duplicate content. They're literally tracking billions, if not trillions, of websites by now, so if your content isn't original, why keep track of it? Then they want to make sure those user experience things are there: how much time on site, how quickly does the website load, how easy is it to get from one page to the next? When you ask us specifically about content, we have our own in-house team. We think content is so important, so we look for really good writers and we train them on how to research for the purposes of showing up organically. So, how to research for a keyword and then how to write so search engines can pick up on those keywords. Content is such an important part. Instead of outsourcing it to a third party, we hired good writers. These are all US-based employees of Market My Market that write, edit and post their content to the website. Sharon: With Google, I always imagined—and maybe you can shed some light on it—that there's some person somewhere who's watching all these screens and making decisions. Is this all done by a machine? Eric: Yes. Google specifically calls this machine learning. That's really where the user experience part comes into this. In the old days, back in 2006, all you really needed to do was have some good content and a couple of labels. If I was trying to rank for “medical malpractice attorney Los Angeles,” I would want to make sure that page was titled “medical malpractice attorney.” I'd want that to be the title of the first paragraph, and I'd want to use that term a couple of times in there. Well, people got wise to that, and then they started keyword stuffing. They started putting keywords all over the place. They would even put black text on a black background so you couldn't see it, but Google could read it. Well, Google is much smarter than any of us, and they can now pick up on those. They pick up on the user experience key indicators, which is how people interact with the website. They know if someone is clicking around and going to multiple pages. One of the biggest SEO terms is bounce rate. A lot of people mistake bounce rate with how fast someone bounces from the website, meaning, “I went to the website, and I bounced in two seconds.” That's not what bounce rate is. Bounce rate is only going to a single page. If I come to the homepage and I don't click on an attorney profile or a client testimonial or the car accident page, Google is marking that against me because they're saying, “People come to your website. You've got a hundred pages and they only go to one. That can't be a good search experience.” These algorithms are now taking all these learning experiences from millions and millions of searches, and they're coming up with—and Google admits this—rankings that even the Google engineers don't know exactly how they get to it. The benefit of AI is that it works while you're sleeping. The downside of AI is you're not exactly sure why the output is what it is until you dig into the weeds. That's why we see so many changes in Google's algorithm throughout the year. Sharon: AI being artificial intelligence. Eric: Correct, yeah. Google likes to use the term “machine learning.” I don't know if they just want to coin their own term, but they always refer to it as machine learning. Their computers are learning based on how people interact with the Google searches they provide. Sharon: That's interesting. I didn't know that was how they defined it. What's the difference between working with lawyers and working with financial professionals, doctors, other professional services? Eric: The biggest difference from a marketing perspective is knowing which resources are best. Most of my clients are in the legal industry. People are going to get their links from Avvo and FindLaw, but if you haven't dealt with lawyers before, you might not know the more obscure or random or even local searches. Most attorneys belong to at least one if not several bar associations. They could belong to their local city bar association. They could belong to their state bar association. All of those give them opportunities to list who they are and link back to their website. When it comes to other professionals like financial, that's not a market we dabble in. I wouldn't have the confidence to tell somebody who was a financial planner or someone big in the finance world that I know exactly where to market them, because I don't have the 17 years of experience there. When somebody can focus in on a niche, they can find all these nooks and crannies on the internet where they can market their clients to make sure they're putting their best foot forward. Sharon: Does social media play any part in this? Does that change things? Eric: When it comes to social media, there are two different ways to use it. The first one is the most labor-intensive and hardest, but it can pay off. I strongly suggest anybody who wants to do organic social media, which means you're posting about your law firm—that takes a lot of work. They say you should be posting one to three times a day, and that would be on things like TikTok and Instagram and Facebook. Now, I see your face. That seems like a lot of work, and it is. You've got to think about this, and you've got to be very inventive when you do your posts, because who is going to follow a criminal defense attorney for no reason? Who's going to follow a family law attorney? One way to use social media to your advantage organically is to take viral content that's happening right now and put your spin on it. For example, we just got past the Johnny Depp/Amber Heard trial that was making worldwide news. Some of the most popular posts were attorneys who were giving their two cents on that day's trial. That's a great way to do something through social media. It still takes time because you've got to keep up on whatever that trial is, and then you've got to go in and give your unique take, but that could pay off in dividends. Some of those videos were getting millions of views, which is really raising their presence. The other way to use social media is to do paid advertising. You can do paid advertising through TikTok. You can do it through Facebook and Instagram, and what you're doing is targeting your most likely audience. If I'm a criminal defense attorney, I might be targeting males because more males are committing crimes. I might target certain areas of the county near jails or where courts are. I can geotarget those. I can put a circle around the court. Anybody who's coming in and out of this building, I want to target them with an ad. Those would be paid ads. Budgets can range in the low thousands to the high thousands, depending on how competitive that market is and how many people you want to serve ads to. Sharon: Do you take that into account? Does one hand influence the other in terms of things you're doing to optimize everything? Does that come into play? Eric: Social media doesn't have a huge organic bump to it unless you get into the extremes. If I have a post that's going viral, if I'm getting lots of mentions, if the firm name is being mentioned a lot on Twitter, that can have some effects, but that's very rare. I would say if you have somebody in the office who loves social media and they're going to post your holiday parties—for example, if somebody gives you a great review on Google, repost that review and say, “Thanks, Karen. We really love having you as a client.” Make it interactive. That's probably not going to win you a case organically, but if someone finds your social media profile, sees how active you are, gets a feel for the personality of the firm, it could get you that first phone call as they're doing their due diligence on who to hire. Sharon: Do you see social media playing more of a role as you continue in this vein? Eric: I see social media as a really good way to connect with people. I see it more as a tool for paid. There are very few attorneys that are going to spend enough time on social media, the time it needs. If you hire me to run your social media campaign, what do I know about the daily workings of the firm? That should be more of a personal thing. What you could hire us to do is to create ads for you and to serve those ads to specific people. As a general rule of thumb, social media is not a great tool for single-event personal injuries like car accidents, because it's really hard to target your audience. Where they do make a difference would be in mass torts, for example Roundup. Roundup has glyphosate in it. It was giving people non-Hodgkin's lymphoma. There were links to this. Monsanto was sued. Bellwether trials went on to prove that they were at fault, and the verdicts were coming back in the tens of millions of dollars. That is a great tool for social media because I know the type of person that used Roundup. I know the hotbeds. This wasn't your weekend gardener; these were people in the flyover states that were using tons of this stuff, literally, on their crops. People who were working on farms or in agriculture were overly exposed to this stuff and were coming down with non-Hodgkin's lymphoma and a couple other types of cancer. That's great for Facebook because you're leveraging all the data they have on their users, all their attributes, their age, their income. I like social media for those kinds of campaigns, but for your typical family law attorney or criminal defense attorney, it's probably dollars that could be spent better somewhere else. Sharon: Eric, I could go on forever asking a million more questions. There's so much to all of this. Thank you being here today. Eric: Sharon, thanks for having me. I appreciate the conversation. Sharon: Greatly appreciate it. Thank you.
Today's guest has an incredible story of using the power of GRIT to build success, find meaning in spirituality, and serve people in a big way. Fred Penney is the founder of Penney & Associates, a full-service personal injury law firm. Established in 1992, Penney and Associates California Personal Injury Lawyers® rapidly grew into one of the leading personal injury law firms in California. Their firm has helped thousands of clients win millions of dollars in personal injury settlements and judgments. With the highest AVVO personal injury rating of, “Superb Lawyer,” Frederick earned the highest possible rating in both legal ability and ethical standards. Mr. Penney is the host of Radio Law Talk, a radio show discussing the latest trending legal topics and news. Radio Law Talk is broadcast throughout many areas and can be found on SRN Radio networks and has been featured in Forbes, Yahoo Finance and Market Watch. In this episode, Frederick shares the stories behind learning the power of grit and grace in his own life, why building a brand matters and how those lessons inspired him to use his influence for good. Here's what you will learn: How Frederick's mother and grandmothers helped to cultivate grit in his life (4:31) Why grit is fundamental to success (12:47) How Mark Victor Hansen helped Frederick bring his book to life (20:18) How Instagram factored into Fred's career and brand (31:15) The importance of spirituality in your career (40:28) What did you learn from this episode? Share on Instagram and tag me at @amberlylagomotivation and @frederickpenney1 so we can see! Follow Frederick: Facebook Instagram Twitter Website Links mentioned in this episode: Goose: Imagine the Possibilities by Frederick W. Penney, Paperback Chicken Soup for the Soul If you are ready to leave your mark by discovering your message and sharing it with the world, you've come to the right place!! Let's work together to build your influence, your impact, and your income! Join the tribe you have been waiting for to activate your highest potential and live the life you deserve! Jump on the waitlist for the next "Unstoppable Life Mastermind!" JOIN NOW and let us know you are ready for greatness! Read the "True Grit and Grace" book here and learn how you can turn tragedy into triumph! Thank you for joining us on the True, Grit, & Grace Podcast! If you find value in today's episode, don't forget to share the show with your friends and tap that subscribe button so you don't miss an episode! You can also head over to amberlylago.com to join my newsletter and access free downloadable resources that can help you elevate your life, business, and relationships! Want to see the behind the scenes and keep the conversation going? Head over to Instagram @amberlylagomotivation! Audible @True-Grit-and-Grace-Audiobook Website @amberlylago.com Instagram @amberlylagomotivation Facebook @AmberlyLagoSpeaker
841: Brick Business Law , Kevin Brick, Brick Business law Brick Business Law Kevin Brick, Brick Business law – The Sharkpreneur podcast with Seth Greene Episode 841 Kevin Brick Kevin is the founder and managing partner of Brick Business Law. He serves as outside general counsel to numerous local and national businesses and litigates business-related issues. Kevin is recognized by the Florida Bar as a board-certified expert in business litigation. The Florida Bar rigorously evaluates the experience and competency of attorneys to determine board eligibility. There are less than 250 board certified attorneys in business litigation out of over 100,000 members of the Florida Bar. Kevin is also Martindale AV-rated and has been recognized as a member of the Florida Legal Elite and as a SuperLawyer for several years. He is rated 10/10 by both Justia and Avvo. He was rated as one of the Top 100 "Bet The Company" Litigators in the nation in 2019. He is a former Hillsborough County prosecutor where he took over 100 cases to trial. Listen to this illuminating Sharkpreneur episode with Kevin Brick about his firm, Brick Business Law. Here are some of the beneficial topics covered on this week's show: - How you must have a legal agreement in place when you go into business with others. - Why focusing a specific niche can lead to a lot of referrals from other attorneys. - How having a strong team leader is an important part of a successful business. - Why it feels good to help small business owners succeed at what they do. - How businesses should focus on the work they are both excellent at and passionate about. Connect with Kevin: Guest Contact Info Facebook facebook.com/brickbusinesslaw LinkedIn linkedin.com/in/kevinbrick Links Mentioned: brickbusinesslaw.com Learn more about your ad choices. Visit megaphone.fm/adchoices
841: Brick Business Law , Kevin Brick, Brick Business law Brick Business LawKevin Brick, Brick Business law – The Sharkpreneur podcast with Seth Greene Episode 841 Kevin BrickKevin is the founder and managing partner of Brick Business Law. He serves as outside general counsel to numerous local and national businesses and litigates business-related issues. Kevin is recognized by the Florida Bar as a board-certified expert in business litigation. The Florida Bar rigorously evaluates the experience and competency of attorneys to determine board eligibility. There are less than 250 board certified attorneys in business litigation out of over 100,000 members of the Florida Bar. Kevin is also Martindale AV-rated and has been recognized as a member of the Florida Legal Elite and as a SuperLawyer for several years. He is rated 10/10 by both Justia and Avvo. He was rated as one of the Top 100 "Bet The Company" Litigators in the nation in 2019. He is a former Hillsborough County prosecutor where he took over 100 cases to trial. Listen to this illuminating Sharkpreneur episode with Kevin Brick about his firm, Brick Business Law.Here are some of the beneficial topics covered on this week's show:- How you must have a legal agreement in place when you go into business with others.- Why focusing a specific niche can lead to a lot of referrals from other attorneys.- How having a strong team leader is an important part of a successful business.- Why it feels good to help small business owners succeed at what they do.- How businesses should focus on the work they are both excellent at and passionate about. Connect with Kevin:Guest Contact InfoFacebook facebook.com/brickbusinesslawLinkedIn linkedin.com/in/kevinbrickLinks Mentioned: brickbusinesslaw.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Today's episode, “Success is a Journey, Not a Destination,” features my guest Frederick Penney. Frederick is the founder of Penney and Associates and has received the highest AVVO personal injury attorney rating of 10–"Superb Lawyer." In addition, he is the host of Radio Law Talk, an entrepreneur, and an author. His book, “Goose: Imagine the Possibilities,” is a new best seller. Behind his success is his belief that even if you're the CEO or the most outstanding lawyer, never hesitate to get dirty.You'll hear as Frederick shares the wisdom he's gained along his journey and why he's never stopped dreaming big. Fred tells you why his mantra “resist, resist, resist” is key to his success and happiness. And finally, you'll hear as Ken and Frederick discuss why you can never fail. This episode will pull you out of any rut and lift your spirits.If you enjoyed this episode, please share it on social media and tag Ken Joslin.
Groth Law helps injured victims locally with its car crash and “single event” practice. Internationally, Groth Law helps victims suffering injuries from Vaccine Administration in the U.S. Court of Federal Claims. In all regards, Mr. Groth devotes his time and resources to helping innocent accident victims and their families find the justice they seek after suffering an injury or loss caused by another party's negligence or wrongdoing.Handling all types of personal injury and wrongful death claims, Mr. Groth advocates strongly on behalf of those adversely affected by automobile and motorcycle accidents, trucking accidents, defective products, dangerous property conditions, animal attacks, nursing home abuse, and bicycle and pedestrian accidents. Throughout the course of his career, he has recovered millions of dollars on behalf of those he serves, earning his membership to both the Million Dollar Advocates Forum and the Multi-Million Dollar Advocates Forum alongside being named a Rising Star, a SuperLawyer, receiving a superb 10 on Avvo, and being named one of the Top 100 Trial Lawyers in Wisconsin by the National Trial Lawyers Association.Jon is active in the legal community, teaching other attorneys about the intricacies of personal injury law. He's a member of the American Bar Association, State Bar of Wisconsin, and the American Association of Justice.Besides being a personal injury attorney, Jon has taught at Cardinal Stritch University and is a father to three kids. When there's a spare moment to be had, Jon indulges in outdoor activities such and running or skiing, and he and his wife often volunteer at church, coach sports and drive the “Groth taxi” for their boys.Learn More: https://grothlawfirm.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-attorney-jonathan-p-groth-founder-and-owner-of-the-groth-law-firm
Groth Law helps injured victims locally with its car crash and “single event” practice. Internationally, Groth Law helps victims suffering injuries from Vaccine Administration in the U.S. Court of Federal Claims. In all regards, Mr. Groth devotes his time and resources to helping innocent accident victims and their families find the justice they seek after suffering an injury or loss caused by another party's negligence or wrongdoing.Handling all types of personal injury and wrongful death claims, Mr. Groth advocates strongly on behalf of those adversely affected by automobile and motorcycle accidents, trucking accidents, defective products, dangerous property conditions, animal attacks, nursing home abuse, and bicycle and pedestrian accidents. Throughout the course of his career, he has recovered millions of dollars on behalf of those he serves, earning his membership to both the Million Dollar Advocates Forum and the Multi-Million Dollar Advocates Forum alongside being named a Rising Star, a SuperLawyer, receiving a superb 10 on Avvo, and being named one of the Top 100 Trial Lawyers in Wisconsin by the National Trial Lawyers Association.Jon is active in the legal community, teaching other attorneys about the intricacies of personal injury law. He's a member of the American Bar Association, State Bar of Wisconsin, and the American Association of Justice.Besides being a personal injury attorney, Jon has taught at Cardinal Stritch University and is a father to three kids. When there's a spare moment to be had, Jon indulges in outdoor activities such and running or skiing, and he and his wife often volunteer at church, coach sports and drive the “Groth taxi” for their boys.Learn More: https://grothlawfirm.com/Influential Entrepreneurs with Mike Saundershttps://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/Source: https://businessinnovatorsradio.com/interview-with-attorney-jonathan-p-groth-founder-and-owner-of-the-groth-law-firm
In today's episode, Jim and Tyson chat with Gyi Tsakalakis and Conrad Saam! They dive into the journey of digital marketing and your legal practice. If you're interested in learning more about tips, tricks, marketing, and SEO, check out this week's episode.Gyi Tsakalakis helps lawyers grow their practices online. As a non-practicing lawyer, Gyi is familiar with the unique considerations of ethically and effectively marketing a law practice online. He founded AttorneySync to provide lawyers with more effective, transparent, and accountable digital legal marketing results. He proudly serves as a Co-Chair of ABATECHSHOW 2023 and hopes to see you there. He is passionate about Michigan football, coffee, and stoicism.After leading marketing efforts for Avvo, Conrad Saam left and founded Mockingbird Marketing, an online marketing agency focused exclusively on the legal market. Conrad is the author of “The FindLaw Jailbreak Guide,” a Google Small Business Advisor, and has held positions for various ABA Practice Management marketing committees. In his spare time, he enjoys publishing Cease and Desist letters from unscrupulous vendors called out for misleading the legal industry.1:05 Lunch Hour Legal Marketing4:18 poked the legal industry8:46 a lot better and a lot more13:38 that's what tech's all about17:01 first Metaverse law firm20:09 build relationships24:06 to clear buckets in referrals28:36 from an SEO standpoint32:48 business development36:07 budgetJim's Hack: Implementing AnyTrack.io is providing a weekly sheet of all the leads to the firm that comes in and where everyone falls out of the funnel. It also tracks people from the time they come into our atmosphere, which will allow the firm to dial in exactly where the leads are coming from. Gyi's Tip: Create feedback loops. There are often a lot of improvement opportunities in law firms, starting from the point of first contact. The feedback loop is a great way to regularly ask clients, team members, other lawyers, etc for feedback about the entire legal process from start to finish. Conrad's Tip: All about velocity. How quickly are people moving through your funnel? This will give you a good metric for responsiveness and the ability to get people from one step to the next.Tyson's Tip: Leaky funnel! Look and track your abandoned calls within your phone software system to see where the leak might be in your funnel. If you don't know about it, you could be losing out on a lot of cases.Watch the podcast here. Join the Guild: www.maxlawguild.com
Do you feel confident doing SEO for your law firm yet? We hope so! Over the last month or so, we have been covering the foundations of search engine optimization. We have taught you how to set up your website and other online accounts to rank higher on search engines, specifically Google. Today, we're wrapping up the series. Later on, we may begin another series on more advanced SEO techniques and tools that you can utilize to market your law firm. However, today, we're finishing this foundational series. To do so, we're going to discuss local SEO one more time. Tune in for a refresher on what local SEO means, the benefits of doing well in your local search, and specific tactics to increase your local search ranking. Show Highlights: What local SEO is. Why you should care about local SEO. Factors that help Google push your local listing. How to pick the category to list your law firm under. Why you should include keywords in your local listing. Why you should report spam listings. The importance of reviews. What citations are and why they matter. The benefits of having an office in proximity to suburban areas. Subscribe and Review We'd appreciate you subscribing to this podcast and leaving an Apple Podcasts review. Reviews help others discover and learn what Law Firm Next is all about. It only takes a second and helps us out a lot! Supporting Resources: SEO Starter Guide Action Steps: If you haven't completed your Google Business Profile, review episode 14 where we covered optimizing your Google Business Profile. Review your categories (look at competitors). If you haven't built earning and asking for online reviews into your law firm culture, go back to episode 16 where we covered that in detail. Google your keywords and see if any directories show up on the first few pages of Google. If so, make sure your profiles are very clean on those directories. This could be Yelp, Expertise.com, or maybe even Findlaw, Avvo, or Lawyers.com, although we don't see those ranking as high as they used to. *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know I sent you.
Nema Daghbandan is a Partner with Geraci LLP. His practice encompasses all facets of real estate transactions, primarily representing lenders, brokers, and loan servicers. His practice revolves around the preparation of documents and providing compliance advice to mortgage professionals related to nationwide commercial, residential, construction, and multi-family loan transactions. He also provides advice on documentation related to loan transactions, including servicing agreements, spread agreements, secondary market documents, leases, lien releases, procurement agreements, intercreditor agreements, and subordination agreements. Mr. Daghbandan also possesses a deep expertise in loss mitigation and advises mortgage professionals in the management of defaulted loans and the remedies available to creditors. Mr. Daghbandan has been recognized by his peers in the legal community as a Super Lawyers® Rising Star from 2016-2020. Only 2.5% of attorneys receive this distinction. He also received a perfect 10/10 rating from attorney review site AVVO®.What you can do to helpCommunicate your opposition to legislators via phone, letter, and email. You may download and customize the sample letters below to tell your personal story of how AB 1771 will affect you and your business.VISIT: https://aaplonline.com/articles/advocacy/ca-flip-tax/ The Norris Group originates and services loans in California and Florida under California DRE License 01219911, Florida Mortgage Lender License 1577, and NMLS License 1623669. For more information on hard money lending, go www.thenorrisgroup.com and click the Hard Money tab.Video LinkRadio Show
Hey friend! This is Natasha :) If you love this episode and got any value from today's podcast it would mean the world to me if you could leave a rating here: http://ratethispodcast.com/lawofattraction And please do tag me in it on Instagram as I would love to thank you personally! Xx ——————- Today in the show Natasha sat down with Fred Penney, one of the most notable personal injury lawyers in the US, with an AVVO personal injury attorney rating of a 10 – “Superb Lawyer”. Natasha brought him on the show to help you with YOUR SUCCESS MINDSET and stepping up your game in entrepreneurship!! Fred has numerous achievement awards including ‘America's Top 100 Attorneys', & an AV Preeminent rated Attorney by Martindale Hubbell, one of the most prestigious ratings systems in the United States. This is the highest possible rating in both legal ability and ethical standards. What to Listen For: - 00:00 Intro - 07:54 How to come back from failure and rejection - 11:01 Success is the person who gets up the most - 18:14 The 3 R's framework for financial success & wealth creation - 22:02 Diversifying your assets - 23:49 Separating personal and business - 27:34 Never forget where you came from Episode Resources. Connect with Fred: https://www.linkedin.com/in/fredpenney/ https://www.instagram.com/frederickpenney1/ Connect With Natasha https://www.instagram.com/natashagrano/ https://www.natashagraziano.com Download your FREE GIFT from Natasha today; The 5 PILLARS to Achieving Your Goals Faster video series! (Value $500) https://go.natashagraziano.com/5-pillars-video-series Text Natasha: +1 917 672 4905
David vs GoliathMatt Dolman, Dolman Law – The Sharkpreneur podcast with Seth Greene Episode 686 Matt DolmanMatt Dolman is lifetime member of both the Million Dollar Advocates Forum and Multi-Million Dollar Advocated Forum. The Multi-Million Dollar Advocates Forum honors attorneys who have secured verdicts and/or settlements in excess of $2 million dollars. Less than 1% of practicing lawyers have achieved such status. Matthew became a member before his thirty-fifth birthday. He has been selected by his colleagues as a Florida Super Lawyer on multiple occasions. The selection process is multi-phased and includes independent research, peer nominations, and peer evaluations. Further, Matthew was recently selected as a 2020 Florida Legal Elite, which appears every summer in Florida Trends magazine. Florida Legal Elite presents a prestigious roster of attorneys chosen for recognition by their peers and represents fewer than 1.2% of the active Florida Bar members who practice in Florida. The attorneys listed in Florida Trend's Legal Elite exemplify a standard of excellence in their profession and have garnered the respect and esteem of their colleagues. Matthew was previously selected by his peers as Legal Elite in 2017 and 2011.Matthew has been named to the top 100 trial lawyers by The National Trial Lawyers and was repeatedly selected among the top 40 trial lawyers under the age of 40 by the same organization. He has served as lead counsel on cases in Pinellas, Pasco, Hillsborough, Manatee, Sarasota, Polk, Dade, Broward and Palm Beach Counties. He has been awarded a perfect 10.0 score by Avvo.com; a national consumer rating service for attorneys and was recognized in 2012 with the “Client Choice Award” by Avvo, based on feedback from former clients. The American Academy of Attorneys has selected Matthew among the top 100 personal injury lawyers in the United States. Listen to this illuminating Sharkpreneur episode with Matt Dolman about protecting people from the negligence of large corporations.Here are some of the beneficial topics covered on this week's show:● Why even the worst trial lawyer is better than 99% of lawyers who never go to court.● How insurance companies don't want to pay people more than they have to.● Why lawyers with TV commercials don't get higher payouts from insurance companies.● How the biggest mistake a plaintiff can make in a personal injury case is not getting medical care.● How some lawyers are leaving money on the table by letting others litigate their cases. Connect with Matt:Guest Contact InfoTwitter @dolmanlawInstagram @dolmanlawgroupFacebook facebook.com/dolmanlawgroupLinkedIn linkedin.com/company/dolman-law-groupLinks Mentioned: dolmanlaw.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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