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The emPowered Author: A Marketing Podcast for Nonfiction Authors
When some people say that they have "been there, done that" it means they aren't open to trying something again. Others, like me, see that phrase a bit differently. In fact, it's wisdom shared and that's what this episode is all about. In this episode of The emPowered Author Podcast I read a chapter from my new book, Make Your Author emPact: Sell More Books, Increase Your Reach & Achieve Your Why, and it just so happens that chapter is called Been There, Done That and It's Time I Wrote a Book About It. Knowledge is powerful, especially when it comes from people who want to pour into others. I knew it was time to write a book that other people could benefit from... authors specifically. Enjoy an insider peek into one of my favorite chapters. Follow the emPower PR Group on social: Facebook, Instagram and LinkedIn.
The word that keeps coming up in this episode is “audacity.” Ellen Petry Leanse joins Melinda Byerley to talk about her experiences in the early days of Apple, when she served as Apple’s first User Evangelist. Proclaimed the “nerd queen,” she led the company’s first online debut in 1985 with one of the first BBSs. Her career is a parable of what happens when you are willing to take risks, work hard, and don’t worry about looking back. Ellen touches on how she views art as an integral part of product design, science, and business, and raises the question of whether today's atmosphere of innovation is truly letting curiosity reign. Greatly respected throughout Silicon Valley for her achievements, Ellen has been featured on CNN, CNBC, and NBC and in the pages of Time, Forbes, Vogue, and Business Insider. Currently, she teaches “Unleashing Creative Innovation and Building Great Products” for Stanford University Continuing Studies. MUSICAL INSPIRATION FOR THIS EPISODE ON SPOTIFY:"Imagine" by John Lennon LINKS MENTIONED IN THIS EPISODE: Ellen’s essay on the word “just”: "Google and Apple alum says using this word can damage your credibility" “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.”― Albert Einstein Ellen's bestselling book: The Happiness Hack: How to Take Charge of Your Brain and Program More Happiness into Your Life Happiness by design | Ellen Petry Leanse | TEDxBerkeley (video) “What I Learned About the Brain by Writing a Book About It” from Stanford University @ Fifteen Seconds Festival 2017 (video) ABOUT THIS PODCAST Stayin' Alive in Tech is an oral history of Silicon Valley and technology. Melinda Byerley, the host, is a 20-year veteran of Silicon Valley; and the founder of Timeshare CMO, a digital marketing intelligence firm, based in San Francisco. We really appreciate your reviews, shares on social media, and your recommendations for future guests. And check out our Spotify playlist for a playlist for all the songs we refer to on our show.
Tamara Hartley is the "How-To Coach" and has served as an opening speaker for Les Brown. She inspires others with her coaching and her writing, which includes advice columns and her book, "Been There, Done That, Wrote the Book About It"!
This week we talk with special guest Derek Dellinger. Derek will only consume fermented foods, and nothing but fermented foods, for one whole year. Show notes: Illustration by Lena DeLeo. [For One Year, I Will Eat Only Fermented Foods, Then Publish a Book About It Bear Flavored Homebrew and Beer Blog](http://www.bear-flavored.com/2013/12/for-one-year-i-will-eat-only-fermented.html) Here is the blog post that announced it all. [The Awesome Symmetry of Self-Fermentation - And How It Applies To Beer Bear Flavored Homebrew and Beer Blog](http://www.bear-flavored.com/2013/12/the-awesome-symmetry-of-self.html) THE FERMENTED MAN [Bear Flavored Homebrew and Beer Blog](http://www.bear-flavored.com/) Bear Flavored Ales on Facebook Derek Dellinger @bearflavored on Twitter Rate us on iTunes. Thanks for your support! Send your feedback to podcast@fermup.com or connect with us on Twitter, Facebook or Google+.
Fermentation can be a little stinky sometimes, but some ferments are so stinky that all but the well initiated will gag. This week we discuss some of the smelliest ferments in the world and a bit of the science behind them. Show notes: [18 Stinky Foods From Around the World - surstromming, kiviak, stinky tofu, hakarl, hongeo… Open Journey](http://www.openjourney.com/article/18-stinky-foods-around-the-world-41.html) This link appears to cover most of the popular stinky ferments throughout the world. We’re certain there are more, but this is nice coverage with videos. [Episode 16: Fish Sauce was The Original Ketchup FermUp](http://fermup.com/podcast/16/) In the last third, Danijela and Branden talk about surstromming. [PopSci’s Friday Lunch: a Can of Surstromming With Harold McGee Popular Science](http://www.popsci.com/science/article/2012-04/popscis-friday-lunch-can-putrid-surströmming) Watch Harold McGee eat surstromming. Casu marzu - Wikipedia, the free encyclopedia Maggot cheese anyone? Just watch for jumping maggots that can achieve up to 6 inches of air. [This Inuit Delicacy Is the Turducken from Hell Gizmodo](http://gizmodo.com/5885202/this-inuit-delicacy-is-the-turducken-from-hell) Love the title on this post. How do they catch so many tiny birds? [Greenlandic Food: Kiviaq YouTube](http://www.youtube.com/watch?v=3OPRJL9UFuA) Traditionally, this ferment is done with feathers and beak and all. But here is someone in Greenland skinning the bird. [Auk Wikipedia](http://en.wikipedia.org/wiki/Auk) If you don’t know what an auk looks like, here you go. [How to get your stinky tofu fix: 4 great joints in LA LA Times](http://www.latimes.com/features/food/dailydish/la-four-great-stinky-tofu-joints-in-los-angeles-20130816,0,5431911.story#axzz2mw91dEiO) Stinky tofu is not as common in the U.S. due to health code regulations. Even restaurants allowed to serve it in LA are only allowed to ferment it for three days as opposed to weeks or months. [Home Of Limburger, The World’s Stinkiest Cheese Huffington Post](http://www.huffingtonpost.com/2013/05/08/visit-monroe-wisconsin-stinky-cheese-limburger_n_3239545.html) Branden can almost smell this cheese factory that is 45 minutes away. Got to love foot odor bacteria in our cheese. [Natto - Fermented Soy Beans - Whatcha Eating? YouTube](http://www.youtube.com/watch?v=bf4egUzD2ZQ&feature=youtu.be&t=4m7s) Natto seems best enjoyed with plenty of condiments. [For One Year, I Will Eat Only Fermented Foods, Then Publish a Book About It Bear Flavored Homebrew and Beer Blog](http://www.bear-flavored.com/2013/12/for-one-year-i-will-eat-only-fermented.html) Check out this guy’s adventure as he prepares to eat only fermented foods in 2014. Rate us on iTunes. Thanks for your support! Send your feedback to podcast@fermup.com or connect with us on Twitter, Facebook or Google+.