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Today we are going to talk about Business Branding Rule #1 which is to, Choose colors wisely. It may be your desire to choose colors that are most appealing to suit your personal taste, but they may not always be the most ideal for the success of your business. Advertising and marketing firms understand the emotions that colors convey and always choose the colors of their marketing carefully. I'm going to share a quick reference for the emotions conveyed by common colors. Red: Very emotionally intense color. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Use it as an accent color to stimulate people to make quick decisions. Orange: To the human eye, orange is a very hot color, so it gives the sensation of heat. Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Use it to catch attention and highlight the most important elements of your design. Yellow: Yellow is the color of sunshine and produces a warming effect. It's associated with joy, happiness, intellect, and energy. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Green: Symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety and has great healing power. Dark green is also commonly associated with money. Blue: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Avoid using blue when promoting food and cooking, because blue suppresses appetite. Purple: Symbolizes power, nobility, luxury, and ambition. Conveys wealth and extravagance and is associated with wisdom, dignity, independence, creativity, mystery, and magic. Light purple is a good choice for a feminine design; use bright purple when promoting children's products. White: White is associated with light, goodness, innocence, purity, and virginity. Considered to be the color of perfection and conveys safety, purity, and cleanliness. Use white to suggest simplicity in high-tech products. Black: Associated with power, elegance, formality, death, evil, and mystery. It usually carries a negative connotation, but denotes strength and authority. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme. Tune in tomorrow for the 2nd Rule of Business Branding. If you get value from these Podcasts, please take a minute to leave me a short review. I would really appreciate it. Let me know if you would like me to talk about certain topics that you feel would be of value to you. Take advantage of the complimentary business tips and tools by joining the Free Silver Membership on https://www.accountabilitycoach.com/coaching-store/inner-circle-store/. Check out all the great free high-content training web classes, by going to https://www.accountabilitycoach.com/free-articles/free-webinars/. Want more from The Accountability Coach™, subscribe to more high-value content by going to https://itunes.apple.com/podcast/accountabilitycoach.com/id290547573. Check out my Blog (https://www.accountabilitycoach.com/blog/) Subscribe to my YouTube channel (https://www.youtube.com/annebachrach) Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ Business professionals and entrepreneurs who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, the Work Life Balance Emergency Kit and more. Get your audio copies today.

If you want to understand how to effectively brand your name, you first need to comprehend the basics of business branding. Business branding isn't a complicated process, but the success of your business branding relies on the relevance, quality and consistency of its design. Most business professionals fall short when branding their business because they try to over complicate the process. However, if you follow the basics of business branding and resist the temptation to lose the focus of the message, you should be well on your way towards creating an effective brand. The most important basic factor in branding your business is conveying a message. You only have a few seconds to capture the attention of potential clients, and in those few seconds, your brand must clearly convey several points. Make those few precious seconds count by making it easy for your audience to comprehend your specialty with just a glance. Stick to these 4 Basic Rules of Business Branding and watch your business grow. Business Branding Rule #1: Choose colors wisely It may be your desire to choose colors that are most appealing to suit your personal taste, but they may not always be the most ideal for the success of your business. Advertising and marketing firms understand the emotions that colors convey and always choose the colors of their marketing carefully. Here's a quick reference for the emotions conveyed by common colors. Red: Very emotionally intense color. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Use it as an accent color to stimulate people to make quick decisions. Orange: To the human eye, orange is a very hot color, so it gives the sensation of heat. Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Use it to catch attention and highlight the most important elements of your design. Yellow: Yellow is the color of sunshine and produces a warming effect. It's associated with joy, happiness, intellect, and energy. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Green: Symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety and has great healing power. Dark green is also commonly associated with money. Blue: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Avoid using blue when promoting food and cooking, because blue suppresses appetite. Purple: Symbolizes power, nobility, luxury, and ambition. Conveys wealth and extravagance and is associated with wisdom, dignity, independence, creativity, mystery, and magic. Light purple is a good choice for a feminine design; use bright purple when promoting children's products. White: White is associated with light, goodness, innocence, purity, and virginity. Considered to be the color of perfection and conveys safety, purity, and cleanliness. Use white to suggest simplicity in high-tech products. Black: Associated with power, elegance, formality, death, evil, and mystery. It usually carries a negative connotation, but denotes strength and authority. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme. Business Branding Rule #2: Let the logo do the talking In those crucial first few seconds of grabbing a client's attention, your logo must convey a clear, concise message that is easily understood. For example, if you fix computers, consider including an image of computer and stethoscope to convey that you're a computer doctor. Or, if you own a hair salon include an image of old-fashioned vanity lights and shears. Get the idea? The key is to identify at least one tangible icon that represents your business. The slogan should do the talking, while the logo is visually supportive of the message of the slogan. Business Branding Rule #3: Keep the slogan short and sweet Remember, you only have a few seconds to grab someone's attention. That means you have about two seconds to convey your message. The brain can process information at amazing speeds, and you'd be surprised by how much information can be conveyed in a split second - but only when it's done properly. Your slogan should always be attached to your logo, appearing directly below or next to the image. Make your slogan seven words or less - again short and sweet. Be sure the slogan says what you do without making it sound dry and uninteresting. For example, let's say you are a business coach. You could create a slogan that clearly and concisely conveys what you do - without having to provide a lengthy elevator speech. Here are some examples: • “The Small Business Guru” • “Take Your Business Global” • “The Home Business Coach” • The Referral Coach™ - already taken • The Strategic Coach™ - already taken • The Accountability Coach™ - already taken Business Branding Rule #4: Consistency is king Now that you have your logo and slogan, it's important to stay consistent. In every piece of marketing from your letterhead to advertising spots, the logo and slogan should always remain consistent. If you've hired a professional graphic artist or marketing firm to create your business look, they should have provided a digital file with your logo and slogan in a variety of positions and sizes (to accommodate different sizes and methods of media). Once your design is set, do not waver from it. Ideally, keep the logo/slogan layouts to no more than three different layouts to accommodate different media such as website, letterhead, and print and web advertisements. Make sure that both your print marketing and online marketing are consistent. The design and color scheme should remain true to your website theme. You'd be surprised how many people will type in your URL when directed through an advertisement, only to get thrown off by a website design that looks nothing like the ad. When you don't make the effort to keep your branding consistent you run the chance of confusing your potential clients - hence, losing revenue. Action Steps 1. Review Tip #1. Does your current logo reflect the type of image you want to portray? If not, hire a graphic designer to design a new logo and choose appropriate colors. Ask a friend or colleague for a recommendation, or go to Elance.com to find a freelance graphic designer. Expect to pay $75 - $250 per logo. 2. Review Tip #3. Does your slogan really grab your ideal client? Put yourself in your client's place. What slogan would make you want to hire you? Refine it, if need be, to reflect the most focused message possible that invokes immediate action. 3. Review Tip #4. Does your marketing contain a consistent message and design? If not, follow your company logo (design and color) and make necessary adjustments to all marketing pieces, including your website. My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. Go to http://www.accountabilitycoach.com/Achieve.Your.Goals.Free.Gifts.Now/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the Silver Inner Circle (IT'S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources so you can begin achieving your goals in the timeframe you want, so you can have the life you desire. Get started today by going to http://www.accountabilitycoach.com/coaching-store/inner-circle-store/ and Join the FREE Silver Inner Circle. Aim for what you want each and every day! Until next time, make it a great day, today and every day. Thanks for listening. If you get value from these Podcasts, please take a minute to leave us a short review. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel (http://www.youtube.com/annebachrach) - Subscribe to my Blog (http://www.accountabilitycoach.com/blog/) or Subscribe to my blog on Kindle and receive business success tips http://www.amazon.com/The-Accountability-Coach/dp/B003JBHR4Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1315931264&sr=1-1 - Anne's Facebook page (http://www.facebook.com/TheAccountabilityCoach) - Anne's Linked-in page http://www.linkedin.com/in/annebachrach Business professionals and entrepreneurs who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit. Get your audio copy today.

If you want to understand how to effectively brand your name, you first need to comprehend the basics of business branding. Business branding isn’t a complicated process, but the success of your business branding relies on the relevance, quality and consistency of its design. Most business owners fall short when branding their business because they try to overcomplicate the process. However, if you follow the basics of business branding and resist the temptation to lose the focus of the message, you should be well on your way towards creating an effective brand. The most important basic factor in branding your business is conveying a message. You only have a few seconds to capture the attention of potential clients, and in those few seconds, your brand must clearly convey several points. Make those few precious seconds count by making it easy for your audience to comprehend your specialty with just a glance. Stick to these 4 Basic Rules of Business Branding and watch your business grow. Business Branding Rule #1: Choose colors wisely It may be your desire to choose colors that are most appealing to suit your personal taste, but they may not always be the most ideal for the success of your business. Advertising and marketing firms understand the emotions that colors convey and always choose the colors of their marketing carefully. Here’s a quick reference for the emotions conveyed by common colors. Red: Very emotionally intense color. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Use it as an accent color to stimulate people to make quick decisions. Orange: To the human eye, orange is a very hot color, so it gives the sensation of heat. Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Use it to catch attention and highlight the most important elements of your design. Yellow: Yellow is the color of sunshine and produces a warming effect. It's associated with joy, happiness, intellect, and energy. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Green: Symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety and has great healing power. Dark green is also commonly associated with money. Blue: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Avoid using blue when promoting food and cooking, because blue suppresses appetite. Purple: Symbolizes power, nobility, luxury, and ambition. Conveys wealth and extravagance and is associated with wisdom, dignity, independence, creativity, mystery, and magic. Light purple is a good choice for a feminine design; use bright purple when promoting children's products. White: White is associated with light, goodness, innocence, purity, and virginity. Considered to be the color of perfection and conveys safety, purity, and cleanliness. Use white to suggest simplicity in high-tech products. Black: Associated with power, elegance, formality, death, evil, and mystery. It usually carries a negative connotation, but denotes strength and authority. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme. Business Branding Rule #2: Let the logo do the talking In those crucial first few seconds of grabbing a client’s attention, your logo must convey a clear, concise message that is easily understood. For example, if you fix computers, consider including an image of computer and stethoscope to convey that you’re a computer doctor. Or, if you own a hair salon include an image of old-fashioned vanity lights and shears. Get the idea? The key is to identify at least one tangible icon that represents your business. The slogan should do the talking, while the logo is visually supportive of the message of the slogan. Business Branding Rule #3: Keep the slogan short and sweet Remember, you only have a few seconds to grab someone’s attention. That means you have about two seconds to convey your message. The brain can process information at amazing speeds, and you’d be surprised by how much information can be conveyed in a split second - but only when it’s done properly. Your slogan should always be attached to your logo, appearing directly below or next to the image. Make your slogan seven words or less - again short and sweet. Be sure the slogan says what you do without making it sound dry and uninteresting. For example, let’s say you are a business coach. You could create a slogan that clearly and concisely conveys what you do - without having to provide a lengthy elevator speech. Here are some examples: • “The Small Business Guru” • “Take Your Business Global” • “The Home Business Coach” • The Referral Coach™ - already taken • The Strategic Coach™ - already taken • The Accountability Coach™ - already taken Business Branding Rule #4: Consistency is king Now that you have your logo and slogan, it’s important to stay consistent. In every piece of marketing from your letterhead to advertising spots, the logo and slogan should always remain consistent. If you’ve hired a professional graphic artist or marketing firm to create your business look, they should have provided a digital file with your logo and slogan in a variety of positions and sizes (to accommodate different sizes and methods of media). Once your design is set, do not waver from it. Ideally, keep the logo/slogan layouts to no more than three different layouts to accommodate different media such as website, letterhead, and print and web advertisements. Make sure that both your print marketing and online marketing are consistent. The design and color scheme should remain true to your website theme. You’d be surprised how many people will type in your URL when directed through an advertisement, only to get thrown off by a website design that looks nothing like the ad. When you don’t make the effort to keep your branding consistent you run the chance of confusing your potential clients - hence, losing revenue. Action Steps 1. Review Tip #1. Does your current logo reflect the type of image you want to portray? If not, hire a graphic designer to design a new logo and choose appropriate colors. Ask a friend or colleague for a recommendation, or go to Upwork.com or Guru.com to find a freelance graphic designer. Expect to pay $75 - $250 per logo. 2. Review Tip #3. Does your slogan really grab your ideal client? Put yourself in your client’s place. What slogan would make you want to hire you? Refine it, if need be, to reflect the most focused message possible that invokes immediate action. 3. Review Tip #4. Does your marketing contain a consistent message and design? If not, follow your company logo (design and color) and make necessary adjustments to all marketing pieces, including your website. My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. Go to http://www.accountabilitycoach.com/Achieve.Your.Goals.Free.Gifts.Now/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the Silver Inner Circle (IT’S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources so you can begin achieving your goals in the timeframe you want, so you can have the life you desire. Get started today by going to http://www.accountabilitycoach.com/coaching-store/inner-circle-store/ and Join the FREE Silver Inner Circle. If you get value from these Podcasts, please take a minute to leave me a short review. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel (http://www.youtube.com/annebachrach) - Subscribe to my Blog (http://www.accountabilitycoach.com/blog/) or Subscribe to my blog on Kindle and receive business success tips http://www.amazon.com/The-Accountability-Coach/dp/B003JBHR4Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1315931264&sr=1-1 - Anne’s Facebook page (http://www.facebook.com/TheAccountabilityCoach) - Anne’s Linked-in page http://www.linkedin.com/in/annebachrach Business professionals and entrepreneurs who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit. Get your audio copy today.

If you want to understand how to effectively brand your name, you first need to comprehend the basics of business branding. Business branding isn’t a complicated process, but the success of your business branding relies on the relevance, quality and consistency of its design. Most business owners fall short when branding their business because they try to overcomplicate the process. However, if you follow the basics of business branding and resist the temptation to lose the focus of the message, you should be well on your way towards creating an effective brand. The most important basic factor in branding your business is conveying a message. You only have a few seconds to capture the attention of potential clients, and in those few seconds, your brand must clearly convey several points. Make those few precious seconds count by making it easy for your audience to comprehend your specialty with just a glance. Stick to these 4 Basic Rules of Business Branding and watch your business grow. Business Branding Rule #1: Choose colors wisely It may be your desire to choose colors that are most appealing to suit your personal taste, but they may not always be the most ideal for the success of your business. Advertising and marketing firms understand the emotions that colors convey and always choose the colors of their marketing carefully. Here’s a quick reference for the emotions conveyed by common colors. Red: Very emotionally intense color. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Use it as an accent color to stimulate people to make quick decisions. Orange: To the human eye, orange is a very hot color, so it gives the sensation of heat. Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Use it to catch attention and highlight the most important elements of your design. Yellow: Yellow is the color of sunshine and produces a warming effect. It's associated with joy, happiness, intellect, and energy. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Green: Symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety and has great healing power. Dark green is also commonly associated with money. Blue: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Avoid using blue when promoting food and cooking, because blue suppresses appetite. Purple: Symbolizes power, nobility, luxury, and ambition. Conveys wealth and extravagance and is associated with wisdom, dignity, independence, creativity, mystery, and magic. Light purple is a good choice for a feminine design; use bright purple when promoting children's products. White: White is associated with light, goodness, innocence, purity, and virginity. Considered to be the color of perfection and conveys safety, purity, and cleanliness. Use white to suggest simplicity in high-tech products. Black: Associated with power, elegance, formality, death, evil, and mystery. It usually carries a negative connotation, but denotes strength and authority. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme. Business Branding Rule #2: Let the logo do the talking In those crucial first few seconds of grabbing a client’s attention, your logo must convey a clear, concise message that is easily understood. For example, if you fix computers, consider including an image of computer and stethoscope to convey that you’re a computer doctor. Or, if you own a hair salon include an image of old-fashioned vanity lights and shears. Get the idea? The key is to identify at least one tangible icon that represents your business. The slogan should do the talking, while the logo is visually supportive of the message of the slogan. Business Branding Rule #3: Keep the slogan short and sweet Remember, you only have a few seconds to grab someone’s attention. That means you have about two seconds to convey your message. The brain can process information at amazing speeds, and you’d be surprised by how much information can be conveyed in a split second - but only when it’s done properly. Your slogan should always be attached to your logo, appearing directly below or next to the image. Make your slogan seven words or less - again short and sweet. Be sure the slogan says what you do without making it sound dry and uninteresting. For example, let’s say you are a business coach. You could create a slogan that clearly and concisely conveys what you do - without having to provide a lengthy elevator speech. Here are some examples: • “The Small Business Guru” • “Take Your Business Global” • “The Home Business Coach” • The Referral Coach™ - already taken • The Strategic Coach™ - already taken • The Accountability Coach™ - already taken Business Branding Rule #4: Consistency is king Now that you have your logo and slogan, it’s important to stay consistent. In every piece of marketing from your letterhead to advertising spots, the logo and slogan should always remain consistent. If you’ve hired a professional graphic artist or marketing firm to create your business look, they should have provided a digital file with your logo and slogan in a variety of positions and sizes (to accommodate different sizes and methods of media). Once your design is set, do not waver from it. Ideally, keep the logo/slogan layouts to no more than three different layouts to accommodate different media such as website, letterhead, and print and web advertisements. Make sure that both your print marketing and online marketing are consistent. The design and color scheme should remain true to your website theme. You’d be surprised how many people will type in your URL when directed through an advertisement, only to get thrown off by a website design that looks nothing like the ad. When you don’t make the effort to keep your branding consistent you run the chance of confusing your potential clients - hence, losing revenue. Action Steps 1. Review Tip #1. Does your current logo reflect the type of image you want to portray? If not, hire a graphic designer to design a new logo and choose appropriate colors. Ask a friend or colleague for a recommendation, or go to Upwork.com or Guru.com to find a freelance graphic designer. Expect to pay $75 - $250 per logo. 2. Review Tip #3. Does your slogan really grab your ideal client? Put yourself in your client’s place. What slogan would make you want to hire you? Refine it, if need be, to reflect the most focused message possible that invokes immediate action. 3. Review Tip #4. Does your marketing contain a consistent message and design? If not, follow your company logo (design and color) and make necessary adjustments to all marketing pieces, including your website. My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. Go to http://www.accountabilitycoach.com/Achieve.Your.Goals.Free.Gifts.Now/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the Silver Inner Circle (IT’S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources so you can begin achieving your goals in the timeframe you want, so you can have the life you desire. Get started today by going to http://www.accountabilitycoach.com/coaching-store/inner-circle-store/ and Join the FREE Silver Inner Circle. If you get value from these Podcasts, please take a minute to leave me a short review. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel (http://www.youtube.com/annebachrach) - Subscribe to my Blog (http://www.accountabilitycoach.com/blog/) or Subscribe to my blog on Kindle and receive business success tips http://www.amazon.com/The-Accountability-Coach/dp/B003JBHR4Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1315931264&sr=1-1 - Anne’s Facebook page (http://www.facebook.com/TheAccountabilityCoach) - Anne’s Linked-in page http://www.linkedin.com/in/annebachrach Business professionals and entrepreneurs who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit. Get your audio copy today.

If you want to understand how to effectively brand your name, you first need to comprehend the basics of business branding. Business branding isn’t a complicated process, but the success of your business branding relies on the relevance, quality and consistency of its design. Most business owners fall short when branding their business because they try to overcomplicate the process. However, if you follow the basics of business branding and resist the temptation to lose the focus of the message, you should be well on your way towards creating an effective brand. The most important basic factor in branding your business is conveying a message. You only have a few seconds to capture the attention of potential clients, and in those few seconds, your brand must clearly convey several points. Make those few precious seconds count by making it easy for your audience to comprehend your specialty with just a glance. Stick to these 4 Basic Rules of Business Branding and watch your business grow. Business Branding Rule #1: Choose colors wisely It may be your desire to choose colors that are most appealing to suit your personal taste, but they may not always be the most ideal for the success of your business. Advertising and marketing firms understand the emotions that colors convey and always choose the colors of their marketing carefully. Here’s a quick reference for the emotions conveyed by common colors. Red: Very emotionally intense color. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Use it as an accent color to stimulate people to make quick decisions. Orange: To the human eye, orange is a very hot color, so it gives the sensation of heat. Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Use it to catch attention and highlight the most important elements of your design. Yellow: Yellow is the color of sunshine and produces a warming effect. It's associated with joy, happiness, intellect, and energy. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Green: Symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety and has great healing power. Dark green is also commonly associated with money. Blue: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Avoid using blue when promoting food and cooking, because blue suppresses appetite. Purple: Symbolizes power, nobility, luxury, and ambition. Conveys wealth and extravagance and is associated with wisdom, dignity, independence, creativity, mystery, and magic. Light purple is a good choice for a feminine design; use bright purple when promoting children's products. White: White is associated with light, goodness, innocence, purity, and virginity. Considered to be the color of perfection and conveys safety, purity, and cleanliness. Use white to suggest simplicity in high-tech products. Black: Associated with power, elegance, formality, death, evil, and mystery. It usually carries a negative connotation, but denotes strength and authority. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme. Business Branding Rule #2: Let the logo do the talking In those crucial first few seconds of grabbing a client’s attention, your logo must convey a clear, concise message that is easily understood. For example, if you fix computers, consider including an image of computer and stethoscope to convey that you’re a computer doctor. Or, if you own a hair salon include an image of old-fashioned vanity lights and shears. Get the idea? The key is to identify at least one tangible icon that represents your business. The slogan should do the talking, while the logo is visually supportive of the message of the slogan. Business Branding Rule #3: Keep the slogan short and sweet Remember, you only have a few seconds to grab someone’s attention. That means you have about two seconds to convey your message. The brain can process information at amazing speeds, and you’d be surprised by how much information can be conveyed in a split second - but only when it’s done properly. Your slogan should always be attached to your logo, appearing directly below or next to the image. Make your slogan seven words or less - again short and sweet. Be sure the slogan says what you do without making it sound dry and uninteresting. For example, let’s say you are a business coach. You could create a slogan that clearly and concisely conveys what you do - without having to provide a lengthy elevator speech. Here are some examples: • “The Small Business Guru” • “Take Your Business Global” • “The Home Business Coach” • The Referral Coach™ - already taken • The Strategic Coach™ - already taken • The Accountability Coach™ - already taken Business Branding Rule #4: Consistency is king Now that you have your logo and slogan, it’s important to stay consistent. In every piece of marketing from your letterhead to advertising spots, the logo and slogan should always remain consistent. If you’ve hired a professional graphic artist or marketing firm to create your business look, they should have provided a digital file with your logo and slogan in a variety of positions and sizes (to accommodate different sizes and methods of media). Once your design is set, do not waver from it. Ideally, keep the logo/slogan layouts to no more than three different layouts to accommodate different media such as website, letterhead, and print and web advertisements. Make sure that both your print marketing and online marketing are consistent. The design and color scheme should remain true to your website theme. You’d be surprised how many people will type in your URL when directed through an advertisement, only to get thrown off by a website design that looks nothing like the ad. When you don’t make the effort to keep your branding consistent you run the chance of confusing your potential clients - hence, losing revenue. Action Steps 1. Review Tip #1. Does your current logo reflect the type of image you want to portray? If not, hire a graphic designer to design a new logo and choose appropriate colors. Ask a friend or colleague for a recommendation, or go to Upwork.com or Guru.com to find a freelance graphic designer. Expect to pay $75 - $250 per logo. 2. Review Tip #3. Does your slogan really grab your ideal client? Put yourself in your client’s place. What slogan would make you want to hire you? Refine it, if need be, to reflect the most focused message possible that invokes immediate action. 3. Review Tip #4. Does your marketing contain a consistent message and design? If not, follow your company logo (design and color) and make necessary adjustments to all marketing pieces, including your website. My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. Go to http://www.accountabilitycoach.com/Achieve.Your.Goals.Free.Gifts.Now/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the Silver Inner Circle (IT’S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources so you can begin achieving your goals in the timeframe you want, so you can have the life you desire. Get started today by going to http://www.accountabilitycoach.com/coaching-store/inner-circle-store/ and Join the FREE Silver Inner Circle. If you get value from these Podcasts, please take a minute to leave me a short review. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel (http://www.youtube.com/annebachrach) - Subscribe to my Blog (http://www.accountabilitycoach.com/blog/) or Subscribe to my blog on Kindle and receive business success tips http://www.amazon.com/The-Accountability-Coach/dp/B003JBHR4Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1315931264&sr=1-1 - Anne’s Facebook page (http://www.facebook.com/TheAccountabilityCoach) - Anne’s Linked-in page http://www.linkedin.com/in/annebachrach Business professionals and entrepreneurs who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit. Get your audio copy today.

If you want to understand how to effectively brand your name, you first need to comprehend the basics of business branding. Business branding isn’t a complicated process, but the success of your business branding relies on the relevance, quality and consistency of its design. Most business owners fall short when branding their business because they try to overcomplicate the process. However, if you follow the basics of business branding and resist the temptation to lose the focus of the message, you should be well on your way towards creating an effective brand. The most important basic factor in branding your business is conveying a message. You only have a few seconds to capture the attention of potential clients, and in those few seconds, your brand must clearly convey several points. Make those few precious seconds count by making it easy for your audience to comprehend your specialty with just a glance. Stick to these 4 Basic Rules of Business Branding and watch your business grow. Business Branding Rule #1: Choose colors wisely It may be your desire to choose colors that are most appealing to suit your personal taste, but they may not always be the most ideal for the success of your business. Advertising and marketing firms understand the emotions that colors convey and always choose the colors of their marketing carefully. Here’s a quick reference for the emotions conveyed by common colors. Red: Very emotionally intense color. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Use it as an accent color to stimulate people to make quick decisions. Orange: To the human eye, orange is a very hot color, so it gives the sensation of heat. Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Use it to catch attention and highlight the most important elements of your design. Yellow: Yellow is the color of sunshine and produces a warming effect. It's associated with joy, happiness, intellect, and energy. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Green: Symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety and has great healing power. Dark green is also commonly associated with money. Blue: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Avoid using blue when promoting food and cooking, because blue suppresses appetite. Purple: Symbolizes power, nobility, luxury, and ambition. Conveys wealth and extravagance and is associated with wisdom, dignity, independence, creativity, mystery, and magic. Light purple is a good choice for a feminine design; use bright purple when promoting children's products. White: White is associated with light, goodness, innocence, purity, and virginity. Considered to be the color of perfection and conveys safety, purity, and cleanliness. Use white to suggest simplicity in high-tech products. Black: Associated with power, elegance, formality, death, evil, and mystery. It usually carries a negative connotation, but denotes strength and authority. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme. Business Branding Rule #2: Let the logo do the talking In those crucial first few seconds of grabbing a client’s attention, your logo must convey a clear, concise message that is easily understood. For example, if you fix computers, consider including an image of computer and stethoscope to convey that you’re a computer doctor. Or, if you own a hair salon include an image of old-fashioned vanity lights and shears. Get the idea? The key is to identify at least one tangible icon that represents your business. The slogan should do the talking, while the logo is visually supportive of the message of the slogan. Business Branding Rule #3: Keep the slogan short and sweet Remember, you only have a few seconds to grab someone’s attention. That means you have about two seconds to convey your message. The brain can process information at amazing speeds, and you’d be surprised by how much information can be conveyed in a split second - but only when it’s done properly. Your slogan should always be attached to your logo, appearing directly below or next to the image. Make your slogan seven words or less - again short and sweet. Be sure the slogan says what you do without making it sound dry and uninteresting. For example, let’s say you are a business coach. You could create a slogan that clearly and concisely conveys what you do - without having to provide a lengthy elevator speech. Here are some examples: • “The Small Business Guru” • “Take Your Business Global” • “The Home Business Coach” • The Referral Coach™ - already taken • The Strategic Coach™ - already taken • The Accountability Coach™ - already taken Business Branding Rule #4: Consistency is king Now that you have your logo and slogan, it’s important to stay consistent. In every piece of marketing from your letterhead to advertising spots, the logo and slogan should always remain consistent. If you’ve hired a professional graphic artist or marketing firm to create your business look, they should have provided a digital file with your logo and slogan in a variety of positions and sizes (to accommodate different sizes and methods of media). Once your design is set, do not waver from it. Ideally, keep the logo/slogan layouts to no more than three different layouts to accommodate different media such as website, letterhead, and print and web advertisements. Make sure that both your print marketing and online marketing are consistent. The design and color scheme should remain true to your website theme. You’d be surprised how many people will type in your URL when directed through an advertisement, only to get thrown off by a website design that looks nothing like the ad. When you don’t make the effort to keep your branding consistent you run the chance of confusing your potential clients - hence, losing revenue. Action Steps 1. Review Tip #1. Does your current logo reflect the type of image you want to portray? If not, hire a graphic designer to design a new logo and choose appropriate colors. Ask a friend or colleague for a recommendation, or go to Upwork.com or Guru.com to find a freelance graphic designer. Expect to pay $75 - $250 per logo. 2. Review Tip #3. Does your slogan really grab your ideal client? Put yourself in your client’s place. What slogan would make you want to hire you? Refine it, if need be, to reflect the most focused message possible that invokes immediate action. 3. Review Tip #4. Does your marketing contain a consistent message and design? If not, follow your company logo (design and color) and make necessary adjustments to all marketing pieces, including your website. My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. Go to http://www.accountabilitycoach.com/Achieve.Your.Goals.Free.Gifts.Now/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the Silver Inner Circle (IT’S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources so you can begin achieving your goals in the timeframe you want, so you can have the life you desire. Get started today by going to http://www.accountabilitycoach.com/coaching-store/inner-circle-store/ and Join the FREE Silver Inner Circle. If you get value from these Podcasts, please take a minute to leave me a short review. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel (http://www.youtube.com/annebachrach) - Subscribe to my Blog (http://www.accountabilitycoach.com/blog/) or Subscribe to my blog on Kindle and receive business success tips http://www.amazon.com/The-Accountability-Coach/dp/B003JBHR4Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1315931264&sr=1-1 - Anne’s Facebook page (http://www.facebook.com/TheAccountabilityCoach) - Anne’s Linked-in page http://www.linkedin.com/in/annebachrach Business professionals and entrepreneurs who utilize Anne Bachrach’s proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don’t Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit. Get your audio copy today.

If you want to understand how to effectively brand your name, you first need to comprehend the basics of business branding. Business branding isn't a complicated process, but the success of your business branding relies on the relevance, quality and consistency of its design. Most business owners fall short when branding their business because they try to overcomplicate the process. However, if you follow the basics of business branding and resist the temptation to lose the focus of the message, you should be well on your way towards creating an effective brand. The most important basic factor in branding your business is conveying a message. You only have a few seconds to capture the attention of potential clients, and in those few seconds, your brand must clearly convey several points. Make those few precious seconds count by making it easy for your audience to comprehend your specialty with just a glance. Stick to these 4 Basic Rules of Business Branding and watch your business grow. Business Branding Rule #1: Choose colors wisely It may be your desire to choose colors that are most appealing to suit your personal taste, but they may not always be the most ideal for the success of your business. Advertising and marketing firms understand the emotions that colors convey and always choose the colors of their marketing carefully. Here's a quick reference for the emotions conveyed by common colors. Red: Very emotionally intense color. Associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. Use it as an accent color to stimulate people to make quick decisions. Orange: To the human eye, orange is a very hot color, so it gives the sensation of heat. Represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation. Use it to catch attention and highlight the most important elements of your design. Yellow: Yellow is the color of sunshine and produces a warming effect. It's associated with joy, happiness, intellect, and energy. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Green: Symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety and has great healing power. Dark green is also commonly associated with money. Blue: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. Avoid using blue when promoting food and cooking, because blue suppresses appetite. Purple: Symbolizes power, nobility, luxury, and ambition. Conveys wealth and extravagance and is associated with wisdom, dignity, independence, creativity, mystery, and magic. Light purple is a good choice for a feminine design; use bright purple when promoting children's products. White: White is associated with light, goodness, innocence, purity, and virginity. Considered to be the color of perfection and conveys safety, purity, and cleanliness. Use white to suggest simplicity in high-tech products. Black: Associated with power, elegance, formality, death, evil, and mystery. It usually carries a negative connotation, but denotes strength and authority. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme. Business Branding Rule #2: Let the logo do the talking In those crucial first few seconds of grabbing a client's attention, your logo must convey a clear, concise message that is easily understood. For example, if you fix computers, consider including an image of computer and stethoscope to convey that you're a computer doctor. Or, if you own a hair salon include an image of old-fashioned vanity lights and shears. Get the idea? The key is to identify at least one tangible icon that represents your business. The slogan should do the talking, while the logo is visually supportive of the message of the slogan. Business Branding Rule #3: Keep the slogan short and sweet Remember, you only have a few seconds to grab someone's attention. That means you have about two seconds to convey your message. The brain can process information at amazing speeds, and you'd be surprised by how much information can be conveyed in a split second - but only when it's done properly. Your slogan should always be attached to your logo, appearing directly below or next to the image. Make your slogan seven words or less - again short and sweet. Be sure the slogan says what you do without making it sound dry and uninteresting. For example, let's say you are a business coach. You could create a slogan that clearly and concisely conveys what you do - without having to provide a lengthy elevator speech. Here are some examples: • “The Small Business Guru” • “Take Your Business Global” • “The Home Business Coach” • The Referral Coach™ - already taken • The Strategic Coach™ - already taken • The Accountability Coach™ - already taken Business Branding Rule #4: Consistency is king Now that you have your logo and slogan, it's important to stay consistent. In every piece of marketing from your letterhead to advertising spots, the logo and slogan should always remain consistent. If you've hired a professional graphic artist or marketing firm to create your business look, they should have provided a digital file with your logo and slogan in a variety of positions and sizes (to accommodate different sizes and methods of media). Once your design is set, do not waver from it. Ideally, keep the logo/slogan layouts to no more than three different layouts to accommodate different media such as website, letterhead, and print and web advertisements. Make sure that both your print marketing and online marketing are consistent. The design and color scheme should remain true to your website theme. You'd be surprised how many people will type in your URL when directed through an advertisement, only to get thrown off by a website design that looks nothing like the ad. When you don't make the effort to keep your branding consistent you run the chance of confusing your potential clients - hence, losing revenue. Action Steps 1. Review Tip #1. Does your current logo reflect the type of image you want to portray? If not, hire a graphic designer to design a new logo and choose appropriate colors. Ask a friend or colleague for a recommendation, or go to Upwork.com or Guru.com to find a freelance graphic designer. Expect to pay $75 - $250 per logo. 2. Review Tip #3. Does your slogan really grab your ideal client? Put yourself in your client's place. What slogan would make you want to hire you? Refine it, if need be, to reflect the most focused message possible that invokes immediate action. 3. Review Tip #4. Does your marketing contain a consistent message and design? If not, follow your company logo (design and color) and make necessary adjustments to all marketing pieces, including your website. My hope for our time together is that you got value and an idea or two that will help you be even more successful – personally and professionally. Go to http://www.accountabilitycoach.com/Achieve.Your.Goals.Free.Gifts.Now/ and get 3 FREE gifts including a special report on 10 Power Tips for Getting Focused, Organized, and Achieving Your Goals Now. Join the Silver Inner Circle (IT'S FREE) and receive 10% off on all products and services in addition to having access to many assessments and complimentary resources so you can begin achieving your goals in the timeframe you want, so you can have the life you desire. Get started today by going to http://www.accountabilitycoach.com/coaching-store/inner-circle-store/ and Join the FREE Silver Inner Circle. If you get value from these Podcasts, please take a minute to leave me a short review. Aim for what you want each and every day! Anne Bachrach The Accountability Coach™ The Results Accelerator™ To help you stay focused and on track to achieving your goals, check out these other high-value resources. - Subscribe to my YouTube channel (http://www.youtube.com/annebachrach) - Subscribe to my Blog (http://www.accountabilitycoach.com/blog/) or Subscribe to my blog on Kindle and receive business success tips http://www.amazon.com/The-Accountability-Coach/dp/B003JBHR4Y/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1315931264&sr=1-1 - Anne's Facebook page (http://www.facebook.com/TheAccountabilityCoach) - Anne's Linked-in page http://www.linkedin.com/in/annebachrach Business professionals and entrepreneurs who utilize Anne Bachrach's proven business-success systems make more money, work less, and enjoy better work life balance. Author of Excuses Don't Count; Results Rule, Live Life with No Regrets, No Excuses, and the Work Life Balance Emergency Kit. Get your audio copy today.

VISIT OUR SPONSORS: Louisiana Renaissance Festival Renaissance Magazine Rosenvolk German Medieval Festival CHECK OUT OUR OTHER PODCASTS The Renaissance Festival Bawdy Show The Q.U.A.S.O.R. Podcast Tempest performed by Voltaire from To the Bottom Of The Sea Blow The Candle Out performed by Jesse Linder from Crescent Moon It Seems I'll Have to Rescue You performed by Boogie Knights from Hysterically Inaccurate The Pirate's Widow performed by Daniel Marcotte from Songs And Stories With Renaissance Lute Extra Track performed by The Whiskey Bards from The Recruiter...Free Rum Ain't Free The Hat Came Back performed by Empty Hats from Empty Hats A Love That Grows performed by Lindsay Smith from Beautiful Life Ride On performed by Kilted Kings from Kilted Kings Steampunk Weekend performed by Daniel Marcotte from Epic Lute The Minguelay Boat Song performed by New Minstrel Revue from Far And Away Patreon Songs: This Ship's Going Down performed by Voltaire from To the Bottom Of The Sea Renaissance Faire performed by Blackmore's Night from Shadow of The Moon Smoother Waters performed by `facebook.com/pages/Whiskey-Bards/116989421679137/">The Whiskey Bards from The Recruiter...Free Rum Ain't Free No Snow Never performed by Craig of Farrington from A Rhyme for Orange To hear the extended version with no commercial interruptions go to Patreon The Moat by Scoundrel's Inn Podcast Devil't Jig performed by Musical Blades from Up the Ante Flesh Breakfast performed by Dread Crew of Odwood from Heavy Maghoney New Music Introduced To Silvia performed by Sky Vault from The Road to Verona Naked Name of Love performed by Sky Vault from The Road to Verona MINIONS: Honorary Minion - Jesse Linder Honorary Minion - Brad Boucher Tony The Tinker The Lookout Chamber Maid Joe Ken Matt Fugli Serena Captain LINKS Pirate Directory for an listing of all things piratical. The Ren List for a listing of all Renaissance Festivals HOW TO CONTACT US Post it on Facebook Email us at renfestpodcast@gmail.com Call or text the castle at 478- castles that is (478) 227-8537