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A viral hoodie prank forces a real debate on compassion, addiction, and public safety while AI memes reshape campaign tactics in real time. We also break down Minnesota's fraud scandal and a bold plan to seed kids' accounts with long-term, compounding benefits.• Yellow sweatshirt stunt as political gamesmanship• Candidate reactions and debate exchange on “Sweatshirt Gate”• Tough-love approach to addiction and homelessness• Personal recovery story illustrating forced treatment debates• AI deepfakes and meme warfare entering local races• Early voting timelines and runoff reminders• Immigration rhetoric vs border vetting and oversight• Minnesota social services fraud scale and accountability• White House response and political risk for Tim Walz• Trump accounts concept and access at 18• Michael and Susan Dell's $6.25b gift and compounding• Financial literacy for kids through seeded accounts• Wildlife note on Wisdom the albatross and longevityPlease sign up for our emails at nodoubtaboutitpodcast.com to get updates on shows and upcoming newsIf you'd also like to make a donation to our campaign, we'd be thrilled to have your support to keep this show runningLike and subscribeWebsite: https://www.nodoubtaboutitpodcast.com/Twitter: @nodoubtpodcastFacebook: https://www.facebook.com/NoDoubtAboutItPod/Instagram: https://www.instagram.com/markronchettinm/?igshid=NTc4MTIwNjQ2YQ%3D%3D

How to Build a Winning Strategy for Your B2B Brand In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for their own brands and key competitors. So how can teams conduct this kind of brand research and competitive analysis in a way that's insightful, efficient, and actionable for planning the next steps? Tune in as the B2B Marketers on Mission Podcast presents the Marketing DEMO Lab Series, where we sit down with Clay Ostrom (Founder, Map & Fire) and his SmokeLadder platform designed for brand research, messaging and positioning analysis, and competitive benchmarking. In this episode, Clay explained the platform's origins and features, emphasizing its role in analyzing brand positioning, core messaging, and competitive landscapes. He also stressed the importance of clear, consistent brand positioning and messaging, and how standardized make it easier to compare brands across multiple business values. Clay also highlighted the value of objective, data-driven analysis to identify brand strengths, weaknesses, and gaps, and how tools like SmokeLadder can save significant time in gathering insights to build trust with clients. He provided practical steps for generating, refining, and exporting brand messaging and analysis for internal or client-facing use. Finally, Clay also discussed how action items and recommendations generated from analysis can immediately support smart brand strategy decisions and expedite trust-building with clients. https://www.youtube.com/watch?v=h4_o1PzF1Kk Topics discussed in episode: [1:31] The purpose behind building SmokeLadder and why it matters for B2B teams [12:00] A walkthrough of the SmokeLadder platform and how it works [14:51] SmokeLadder's core features [17:48] How positioning scores and category rankings are calculated [35:36] How differentiation and competitors are analyzed inside SmokeLadder [44:07] How SmokeLadder builds messaging and generates targeted personas [50:24] The key benefits and unique capabilities that set SmokeLadder apart Companies and links: Clay Ostrom Map & Fire SmokeLadder Transcript Christian Klepp  00:00 In an increasingly competitive B2B landscape, marketers, agencies and consultants, need to proactively find ways to help their clients stand out amidst the digital noise. One way of doing this is by analyzing the strategy, messaging and positioning of their own brands and those of their competitors. So how can they do this in a way that’s insightful, efficient and effective? Welcome to this first episode of the B2B Marketers in the Mission podcast Demo Lab Series, and I’m your host, Christian Klepp. Today, I’ll be talking to Clay Ostrom about this topic. He’s the owner and founder of the branding agency Map and Fire, and the creator of the platform Smoke Ladder that we’ll be talking about today. So let’s dive in. Christian Klepp  00:42 All right, and I’m gonna say Clay Ostrom. Welcome to this first episode of the Demo Lab Series. Clay Ostrom  00:50 I am super excited and very honored to be the first guest on this new series. It’s awesome. Christian Klepp  00:56 We are honored to have you here. And you know, let’s sit tight, or batten down the hatches and buckle up, and whatever other analogy you want to throw in there, because we are going to unpack a lot of interesting features and discuss interesting topics around the platform that you’ve built. And I think a good place to start, perhaps Clay before we start doing a walk through of the platform is, but let’s start at the very beginning. What motivated you to create this platform called Smoke Ladder. Clay Ostrom  01:31 So we should go all the way back to my childhood. I always dreamed of, you know, working on brand and positioning. You know, that was something I’ve always thought of since the early days, but no, but I do. I own an agency called Map and Fire, so I’ve been doing this kind of work for over 10 years now, and have worked with lots and lots of different kinds of clients, and over that time, developed different frameworks and a point of view about how to do this kind of work, and when the AI revolution kind of hit us all, it just really struck me that this was an opportunity to take a lot of that thinking and a lot of that, you know, again, my perspective on how to do this work and productize that and turn it into something that could be used by people when we’re not engaged with them, in some kind of service offering. So, so that was kind of the kernel of it. I actually have a background in computer science and product. So it was sort of this natural Venn diagram intersection of I can do some product stuff, I can do brand strategy stuff. So let’s put it together and build something. Christian Klepp  02:46 And the rest, as they say, is history. Clay Ostrom  02:49 The rest, as they say, is a lot of nights and weekends and endless hours slaving away at trying to build something useful. Christian Klepp  02:58 Sure, sure, that certainly is part of it, too. Clay Ostrom  03:01 Yeah. Christian Klepp  03:02 Let’s not keep the audience in suspense for too long here, right? Like, let’s start with the walk through. And before you share your screen, maybe I’ll set this up a little bit, right? Because you, as you said, like, you know, you’ve built this platform. It’s called Smoke Ladder, which I thought was a really clever name. It’s, you like to describe it as, like, your favorite SEO (Search Engine Optimization) tool, but for brand research and analysis. So I would say, like, walk us through how somebody would use this platform, like, whether they be a marketer that’s already been like in the industry for years, or is starting out, or somebody working at a brand or marketing agency, and how does the platform address these challenges or questions that people have regarding brand strategy, analysis and research? Clay Ostrom  03:49 Yeah, yeah. I use that analogy of the SEO thing, just because, especially early on, I was trying to figure out the best way to describe it to someone who hasn’t seen it before. I feel like it’s a, I’m not going to fall into the trap of saying, this is the only product like this, but it has its own unique twists with what it can do. And I felt like SEO tools are something everybody has touched at one point or another. So I was using this analogy of, it’s like the s, you know, Semrush of positioning and messaging or Ahrefs, depending on your if you’re a Coke or Pepsi person. But I always felt like that was just a quick way to give a little idea of the fact that it’s both about analyzing your own brand, but it’s also about competitive analysis and being able to see what’s going on in the market or in your landscape, and looking specifically at what your competitors are doing and what their strengths and weaknesses are. So does that resonate with you in terms of, like, a shorthand way, I will say, I don’t. I don’t say that. It’s super explicitly on the website, but it’s been in conversation. Christian Klepp  05:02 No, absolutely, absolutely, that resonated with me. The only part that didn’t resonate with me is that I’m neither a coke or a Pepsi person. I’m more of a ginger ale type of guy. I digress. But yeah, let’s what don’t you share your screen, and let’s walk through this, right? Like, okay, if a marketing person were like, use the platform to do some research on, perhaps that marketers, like own company and the competitors as well, right? Like, what would they do? Clay Ostrom  05:32 Yeah, so that’s, that is, like you were saying, there’s, sort of, I guess, a few different personas of people who would potentially use this. And initially I was thinking a little more about both in house, people who, you know, someone who’s working on a specific brand, digging really deep on their own brand, whether they’re, you know, the marketing lead or whatever, maybe they’re the founder, and then this other role of agency owners, or people who work at an agency where they are constantly having to look at new brands, new categories, and quickly get up to speed on what those brands are doing and what’s the competitive space look like, you know, for that brand. And that’s something that, if you work at an agency, which obviously we both have our own agencies, we do this stuff weekly. I mean, every time a new lead comes in, we have to quickly get up to speed and understand something about what they do. And one of the big gaps that I found, and I’d be curious to kind of hear your thoughts on this, but I’ve had a lot of conversations with other agency owners, and I think one of the biggest gaps is often that brands are just not always that great at explaining their own brand or positioning or differentiation to you, and sometimes they have some documentation around it, but a lot of times they don’t. A lot of it’s word of mouth, and that makes it really hard to do work for them. If whatever you’re doing for them, whether that’s maybe you are working on SEO or maybe you’re working on paid ads or social or content, you have to know what the brand is doing and kind of what they’re again, what their strengths and weaknesses are, so that you can talk about that. I mean, do you come across that a lot in your work? Christian Klepp  07:33 How do I say this without offending anybody? I find, I mean jokes aside, I find, more often than not, in the especially in the B2B space, which is an area that I operate in, I find 888 point five times out of 10. We are dealing with companies that have a they, have a very rude, rudimentary, like, framework of something that remotely resembles some form of branding. And I know that was a very long winded answer, but it’s kind of sort of there, but not really, if you know what I mean. Clay Ostrom  08:17 Yeah. Christian Klepp  08:17 And there have been other extreme cases where they’ve got the logo and the website, and that’s as far as their branding goals. And I would say that had they had all these, this discipline, like branding system and structure in place, then people like maybe people like you and I will be out on a job, right and it’s something, and I’m sure you’ve come across this, and we’ll probably dig into this later, but like you, it’s something I’ve come across several times, especially in the B2B space, where branding is not taken seriously until it becomes serious. I know that sounds super ironic, right, but, and it’s to the point of this platform, right, which we’re going to dig into in a second, but it’s, it’s things, for instance, positioning right, like, are you? Are you, in fact, strategically positioned against competitors? Is your messaging resonating with, I would imagine, especially in the B2B context, with the multiple group target groups that you have, or that your company is, is going after? Right? Is that resonating, or is this all like something that I call the internal high five? You’ve this has all been developed to please internal stakeholders and and then you take it to market, and it just does not, it just does not resonate with the target audience at all. Right? So there’s such a complex plethora of challenges here, right? That people like yourself and like you and I are constantly dealing with, and I think that’s also part of the reason why I would say a platform like this is important, because it helps to not just aggregate data. I mean, certainly it does that too, but it helps. To put things properly, like into perspective at speed. I think that might be, that might be something that you would have talked about later, but it does this at speed, because I think, from my own experience, one of the factors in our world that sometimes works against us is time, right? Clay Ostrom  10:19 No, I totally agree, yeah, and, you know, we’re lucky, I guess would be the word that we are often hired to work on a company strategy with them and help them clarify these things. Christian Klepp  10:33 Absolutely. Clay Ostrom  10:34 There are a million other flavors of agencies out there who are being hired to execute on work for a brand, and not necessarily being brought in to redefine, you know what the brand, you know they’re positioning and their messaging and some of these fundamental things, so they’re kind of stuck with whatever they get. And like you said, a lot of times it’s not much. It might be a logo and a roughly put together website, and maybe not a whole lot else. So, yeah, but I think your other point about speed is that was a huge part of this. I think the market is only accelerating right now, because it’s becoming so much easier to start up new companies and new brands and new products. And now we’ve got vibe coding, so you can technically build a product in a day, maybe launch it the next day, start marketing it, you know, by the weekend. And all of this is creating noise and competition, and it’s all stuff that we have to deal with as marketers. We have to understand the landscape. We’ve got to quickly be able to analyze all these different brands, see where the strengths and weaknesses are and all that stuff. So… Christian Klepp  11:46 Absolutely. Clay Ostrom  11:46 But, yeah, that, I think that the speed piece is a huge part of this for sure. Christian Klepp  11:51 Yeah. So, so we’re okay, so we’re on the I guess this, this will probably be the homepage. So just walk us through what, what a marketing person would do if they want to use this platform, yeah? Clay Ostrom  12:00 So the very first thing you do when you come in, and this was when I initially conceived of this product, one of the things that I really wanted was the ability to have very quick feedback, be able to get analysis for whatever brand you’re looking at, you know, right away to be able to get some kind of, you know, insight or analysis done. So the first thing you can do, and you can do this literally, from the homepage of the website, you can enter in a URL for a brand, come into the product, even before you’ve created an account, you can come in and you can do an initial analysis, so you can put in whatever URL you’re looking at, could be yours, could be a competitor, and run that initial analysis. What we’re looking at here, this is, if you do create an account, this is, this becomes your, as we say, like Home Base, where you can save brands that you’re looking at. You can see your history, all that good stuff. And it just gives you some quick bookmarks so that you can kind of flip back and forth between, maybe it’s your brand, maybe it’s some of the competitors you’re looking at and then it gives you just some quick, kind of high level directional info. And I kind of break it up into these different buckets. Clay Ostrom  13:23 And again, I’d love to kind of hear if this is sort of how you think about it, too. But there’s sort of these different phases when you’re working on a brand. And again, this is sort of from an agency perspective, but you first got the sort of the research and the pitch piece. So this is before maybe you’re even working with them. You’re trying to get an understanding of what they do. Then we have discovery and onboarding, where we’re digging in a little bit deeper. We’re trying to really put together, what does the brand stand for, what are their strengths and weaknesses? And then we have the deeper dive, the strategy and differentiation. And this is where we’re really going in and getting more granular with the specific value points that they offer, doing some of that messaging analysis, finding, finding some of the gaps of the things that they’re talking about or not talking about, and going in deeper. So it kind of break it up into these buckets, based on my experience of how we engage with clients. Does that? Does that make sense to you, like, does that? Christian Klepp  14:28 It does make sense, I think. But what could be helpful for the audience is because this, this almost looks like it’s a pre cooked meal. All right, so what do we do we try another I mean, I think you use Slack for the analysis. Why don’t we use another brand, and then just pop it into that analysis field, and then see what it comes out with. Clay Ostrom  14:51 So the nice thing about this is, if you are looking at a brand that’s been analyzed, you’re going to get the data up really quickly. It’ll be basically pop up instantly. But you can analyze a brand from scratch as well. Just takes about a minute or so, basically, to kind of do some of the analysis. So for the sake of a demo, it’s a little easier just to kind of look at something that we’ve got in there. But if it’s a brand that you know, maybe you’re looking at a competitor for one of your brands, you know, there’s a good chance, because we’ve got about 6000 brands that we’ve analyzed in here, that there’s a good chance there’ll be some info on them. But so this is pipe drive. So whoever’s not familiar Pipedrive is, you know, it’s a CRM  (Customer Relationship Management), it’s, it’s basically, you know, it’s a lighter version of a HubSpot or Salesforce basically track deals and opportunities for business, but this so I flipped over. I don’t know if it was clear there, but I flipped over to this brand brief tab. And this is where we we get, essentially, a high level view of some key points about the brand and and I think about this as this would be something that you would potentially share with a client if you were, you know, working with them and you wanted to review the brand with them and make sure that your analysis is on point, but you’ll see it’s kind of giving you some positioning scores, where you rank from a category perspective, message clarity, and then we’ve got things like a quick overview, positioning summary, who their target persona is, in this case, sales manager, sales operation lead, and some different value points. And then it starts to get a little more granular. We get into like key competitors, Challenger brands. We do a little SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, and then maybe one of the more important parts is some of these action items. So what do we do with this? Yeah, and obviously, these are, these are starting points. This is not, it’s not going to come in and, you know, instantly be able to tell you strategically, exactly what to do, but it’s going to give you some ideas of based on the things we’ve seen. Here are some reasonable points that you might want to be looking at to, you know, improve the brand. Make it make it stronger. Christian Klepp  17:13 Gotcha. Gotcha. Now, this is all great clay, but like, I think, for the benefit of the audience, can we scroll back up, please. And let’s just walk through these one by one, because I think it’s important for the audience/potential future users,/ customers of Smoke Ladder, right? To understand, to understand this analysis in greater depth, and also, like, specifically, like, let’s start with a positioning score right, like, out of 100 like, what is this? What is this based on? And how was this analyzed? Let’s start with that. Clay Ostrom  17:48 Yeah, and this is where the platform really started. And I’m going to actually jump over to the positioning tab, because this will give us the all the detail around this particular feature. But this is, this was where I began the product this. I kind of think of this as being, in many ways, sort of the heart and soul of it. And when I mentioned earlier about this being based on our own work and frameworks and how we approach this, this is very much the case with this. This is, you know, the approach we use with the product is exactly how we work with clients when we’re evaluating their positioning. And it’s, it’s basically, it’s built off a series of scores. And what we have here are 24 different points of business value, which, if we zoom in just a little bit down here, we can see things like reducing risk, vision, lowering cost, variety, expertise, stability, etc. So there’s 24 of these that we look at, and it’s meant to be a way that we can look across different brands and compare and contrast them. So it’s creating, like, a consistent way of looking at brands, even if they’re not in the same category, or, you know, have slightly different operating models, etc. But what we do is we go in and we score every brand on each of these 24 points. And if we scroll down here a little bit, we can see the point of value, the exact score they got, the category average, so how it compares against, you know, all the other brands we’ve analyzed, and then a little bit of qualitative information about why they got the score. Christian Klepp  19:27 Sorry, Clay, Can I just jump in for a second so these, these attributes, or these key values that you had in the graph at the top right, like, are these consistent throughout regardless of what brand is being analyzed, or the least change. Clay Ostrom  19:42 It’s consistent. Christian Klepp  19:43 Consistent? Clay Ostrom  19:44 Yeah, and that was one of the sort of strategic decisions we had to make with the product. Was, you know, there’s a, maybe another version of this, where you do different points depending on maybe the category, or, you know, things like that. But I wanted to do it consistent because, again, it allows us to look at every brand through the same lens. It doesn’t mean that every brand you know there are certain points of value that just aren’t maybe relevant for a particular brand, and that’s fine, they just won’t score as highly in those but at least it gives us a consistent way to look at so when you’re looking at 10 different competitors, you know you’ve got a consistent way to look at them together,. Christian Klepp  20:26 Right, right, right. Okay, okay, all right, thanks for that. Now let’s go down to the next section there, where you’ve got, like this table with like four different columns here. So you mentioned that these are being scored against other brands in their category. Like, can you share it with the audience? Like, how many other brands are being analyzed here? Clay Ostrom  20:51 Yeah, well, it depends on the category. So again, we’ve got six, you know, heading towards 7000 brands that we’ve analyzed collectively. Each category varies a little bit, but, you know, some categories, we have more brands than others. But what this allows us to do is, again, to quickly look at this and say, okay, for pipe drive, a big focus for pipe drive is organization, simplification. You know, one of their big value props is we’re an easier tool to use than Salesforce or HubSpot. You can get up to speed really quickly. You don’t have all the setup and configurations and all that kind of stuff. So this is showing us that, yes, like their messaging, their content, their brand, does, in fact, do a good job of making it clear that simplicity is a big part of pipe drive’s message. And they do that by talking about it a lot in their messaging, having case studies, having testimonials, all these things that support it. And that’s how we come up with these scores. Is by saying, like the brand emphasizes these points well, they talk about it clearly, and that’s what we base it on. Christian Klepp  22:04 Okay, okay. Clay Ostrom  22:06 But as you come, I was just gonna say as you come down here, you can see, so the green basically means that they score well above average for that particular point. Yellow is, you know, kind of right around average, or maybe slightly above, and then red means that they’re below average for that particular point. So for example, like variety of tools, they don’t emphasize that as much with pipe drive, maybe compared to, again, like a Salesforce or a HubSpot that has a gazillion tools, pipe drive, that’s not a big focus for them. So they don’t score as highly there, but you can kind of just get a quick view of, okay, here are the things that they’re really strong with, and here are the things that maybe they’re, you know, kind of weak or below average. Christian Klepp  22:58 Yeah, yeah. Well, that’s certainly interesting, because I, you know, I’ve, I’ve used the, I’ve used the platform for analyzing some of my clients, competitor brands. And, you know, when I’m looking at this, like analysis with the scoring, with the scoring sheet, it, I think it will also be interesting perhaps in future, because you’ve got a very detailed breakdown of, okay, the factors and how they’re scored, and what the brand value analysis is also, because, again, in the interest of speed and time, it’d be great if the platform can also churn out maybe a one to two sentence like, summary of what is this data telling us, right? Because I’m thinking back to my early days as a product manager, and we would spend hours, like back then on Excel spreadsheets. I’m dating myself a little bit here, but um, and coming up with this analysis and charts, but presenting that to senior management, all they wanted to know was the one to two sentence summary of like, come on. What are you telling me with all these charts, like, what is the data telling you that we need to know? Right? Clay Ostrom  24:07 I know it’s so funny. We again, as strategists and researchers, we love to nerd out about the granular details, but you’re right. When you’re talking to a leader at a business, it does come down to like, okay, great. What do we do? And so, and I flipped back over to slacks. I knew I had already generated this but, but we’re still in the positioning section here, but we have this get insights feature. So basically it will look at all those scores and give you kind of, I think, similar to what you’re describing. Like, here’s three takeaways from what we’re seeing. Okay, okay, great, yeah, so we don’t want to leave you totally on your own to have to figure it all out. We’ll give you, give you a little helping hand. Christian Klepp  24:53 Yeah. You don’t want to be like in those western movies, you’re on your own kid. Clay Ostrom  24:59 Yeah. We try not to strand you again. There’s a lot of data here. I think that’s one of the strengths and and challenges with the platform, is that we try to give you a lot of data. And for some people, you may not want to have to sift through all of it. You might want just sort of give me the three points here. Christian Klepp  25:19 Absolutely, absolutely. And at the very least they can start pointing you in the right direction, and then you could be, you could then, like, through your own initiative, and perhaps dig a little bit deeper and perhaps find some other insights that may be, may be relevant, right? Clay Ostrom  25:35 Totally. Christian Klepp  25:36 Hey, it’s Christian Klepp here. We’ll get back to the episode in a second. But first, I’d like to tell you about a new series that we’re launching on our show. As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. Enter B2B Marketers on a Mission Marketing Demo Lab where experts discuss the latest tools and software that empower you to become a better B2B marketer. Tune in as we chat with product experts. Provide unbiased product reviews, give advice and deliver insights into real world applications and actionable tips on tools and technologies for B2B marketing. Subscribe to the Marketing Demo Lab, YouTube channel and B2B Marketers on a Mission, on Apple podcasts, Spotify, or wherever you get your favorite podcasts. Christian Klepp  26:21 All right. Now, back to the show, if we can, if we could jump back, sorry, to the, I think it was the brand brief, right? Like, where we where we started out, and I said, let’s, let’s dig deeper. Okay, so then, then we have, okay, so we talked about positioning score. Now we’re moving on to category rank and message clarity score. What does that look like? Clay Ostrom  26:41 Yeah. So the category rank is, it’s literally just looking at the positioning score that you’ve gotten for the brand and then telling you within this category, where do you sort of fall in the ranking, essentially, or, like, you know, how do we, you know, for comparing the score against all the competitors, where do you fall? So you can see, with Slack, they’re right in the middle. And it’s interesting, because with a product like Slack, even though we all now know what slack is and what it does and everything. Christian Klepp  27:18 Yeah. Clay Ostrom  27:19 The actual messaging and content that they have now, I think maybe doesn’t do as good of a job as it maybe did once upon a time, and it’s gotten as products grow and brands grow, they tend to get more vague, a little more broad with what they talk about, and that kind of leads to softer positioning. So that’s sort of what we’re seeing reflected here. And then the third score is the message clarity score, which we can jump into, like, a whole different piece. Christian Klepp  27:48 Four on a tennis not a very high score, right? Clay Ostrom  27:52 Yeah. And again, I think it’s a product, of, we can kind of jump into that section. Christian Klepp  27:57 Yeah, let’s do that, yeah. Clay Ostrom  27:59 But it’s, again, a product, I think of Slack being now a very mature product that is has gotten sort of a little vague, maybe a little broader, with their messaging. But the message clarity score, we basically have kind of two parts to this on the left hand side are some insights that we gather based on the messaging. So what’s your category, quick synopsis of the product. But then we also do some things, like… Christian Klepp  28:33 Confusing part the most confusing. Clay Ostrom  28:36 Honestly to me, as I get I’d love to hear your experience with this, but coming into a new brand, this is sometimes one of the most enlightening parts, because it shows me quickly where some gaps in what we’re talking about, and in this case, just kind of hits on what we were just saying a minute ago. Of the messaging is overloaded with generic productivity buzzwords, fails to clearly differentiate how Slack is better than email or similar tools, etc. But also, this is another one that I really like, and I use this all the time, which is the casual description. So rather than this technical garbage jargon, you know, speak, just give me. Give it to me in plain English, like we’re just chatting. And so this description of it’s a workplace chat app for teams to message, collaborate, share files. Like, okay, cool. Like, yeah, you know, I get it. Yeah, I already know what slack is. But if I didn’t, that would tell me pretty well. Christian Klepp  29:33 Absolutely, yeah, yeah. No, my experience with this is has been, you know, you and I have been in the branding space for a while. So for the trained eye, when you look at messaging, you’ll know if it’s good or not, right. And we come I mean, I’m sure you do the same clay, but I also come to my own like conclusions based on experience of like, okay, so why do I think that that’s good messaging, or why do I think that that’s confusing messaging? Or it falls short, and why and how can that be improved? But it’s always good to have validation with either with platforms like this, where you have a you have AI, or you have, you have a software that you can use that analyzes, like, for example, like the messaging on a website, and it dissects that and says, Well, okay, so this is what they’re getting, right? So there’s a scoring for that, so it’s in the green, and then this is, this is where it gets confusing, right? So even you run that through, you run that through the machine, and the machine analyzes it as like, Okay, we can’t clearly, clearly define what it is they’re doing based on the messaging, right? And for me, that’s always a it’s good. It’s almost like getting a second doctor’s opinion, right? And then you go, Aha. So I we’ve identified the symptoms now. So let’s find the penicillin, right? Like, let’s find the remedy for this, right? Clay Ostrom  30:56 Yeah, well, and I like what you said there, because part of the value, I think, with this is it’s an objective perspective on the brand, so it doesn’t have any baggage. It’s coming in with fresh eyes, the same way a new customer would come into your website, where they don’t know really much about you, and they have to just take what you’re giving at face value about what you present. And we as people working on brands get completely blinded around what’s actually working, what’s being communicated. There’s so much that we take for granted about what we already know about the brand. And this comes in and just says, Okay, I’m just, I’m just taking what you give me, and I’m going to tell you what I see, and I see some gaps around some of these things. You know, I don’t have the benefit of sitting in your weekly stand up meeting and hearing all the descriptions of what you’re actually doing. Christian Klepp  31:59 I’m sorry to jump in. I’m interested to know, like, just, just based on what we’ve been reviewing so far, like, what has your experience been showing this kind of analysis to clients, and how do they respond to some of this data, for example, that you know, you’re walking us through right now? Clay Ostrom  32:18 Yeah, I think it’s been interesting. Honestly, I think it can sometimes feel harsh. And I think again, as someone who’s both run an agency and also built worked on brands, we get attached to our work on an emotional level. Christian Klepp  32:42 Absolutely. Clay Ostrom  32:42 Even if we think about it as, you know, this is just work, and it’s, you know, whatever, we still build up connections with our work and we want it to be good. And so I think there’s sometimes a little bit of a feeling of wow, like that’s harsh, or I would have expected or thought we would have done better or scored better in certain areas, but that is almost always followed up with but I’m so glad to know where, where we’re struggling, because now I can fix it. I can actually know what to focus on to fix, and that, to me, is what it’s all about, is, yes, there’s a little bit of feelings attached to some of these things, maybe, but at the end of the day, we really want it to be good. We want it to be clear. We don’t want to be a 4 out of 10. We want to be a 10 out of 10. And what specifically do we need to do to get there? And that’s really what we’re trying to reveal with this. So I think, you know, everybody’s a little different, but I would say the reactions are typically a mix of that. It’s like, maybe an ouch, but a Oh, good. Let’s work on it. Christian Klepp  33:55 Absolutely, absolutely. Okay. So we’ve got brand summary, we’ve got fundamentals, then quality of messaging is the other part of it, right? Clay Ostrom  34:02 So, yeah, so this, this is, this is where the actual 4 out of 10 comes. We have these 10 points that we look at and we say, Okay, are you communicating these things clearly? Are you communicating who your target customer is, your category, your offering, where you’re differentiated benefits? Do you have any kind of concrete claim about what you do to support you know what you’re what you’re selling? Is the messaging engaging? Is it concise? You’ll see here a 7% on concise. That’s basically telling us that virtually no brands do a good job of being concise. Only about 7% get a green check mark on this, and kind of similar with the jargon and the vague words big struggle points with almost every brand. Christian Klepp  34:55 Streamline collaboration. Clay Ostrom  34:58 So we can see here with Slack. You know some of the jargon we got, KPIs (Key Performance Indicators), MQLs (Marketing Qualified Lead), if you’re in the space, you could argue like, oh, I kind of know what those things are. But depending on your role, you may not always know. In something like Salesforce marketing cloud, unless you’re a real Salesforce nerd, you probably have no idea what that is. But again, it’s just a way to quickly identify some of those weak points, things that we could improve to make our message more clear. Christian Klepp  35:27 Yes, yes. Okay, so that was the messaging analysis correct? Clay Ostrom  35:33 Yeah. Christian Klepp  35:33 Yeah. Okay. So what else have we got? Clay Ostrom  35:36 Yeah, so I think one other thing we could look at just for a sec, is differentiation, and this is this kind of plays off of what we looked at a minute ago with the positioning scores. But this is a way for us to look head to head with two different brands. So in this case, we’ve got Slack in the red and we’ve got Discord in the greenish blue. And I think of these, these patterns, as sort of the fingerprint of your brand. So where you Where are you strong? Where are you weak? And if we can overlay those two fingerprints on top of each other, we can see, where do we have advantages, and where does our competitor have advantages? So if we come down, we can sort of see, and this is again, for the nerds like me, to be able to come in and go deep, do kind of a deep dive on specifically, why did, why does Discord score better than Slack in certain areas. And at the bottom here we can see a kind of a quick summary. So slack is stronger in simplification, saving time, Discord has some better messaging around generating revenue, lowering costs, marketability. But again, this gives us a way to think about what are the things we want to double down on? So what do we want to actually be known for in the market? Because we can’t be known for everything. You know, buyers can maybe only remember a couple things about us. What are those couple things where we’re really strong, where we really stand out, and we’ve got some separation from the competitors. Christian Klepp  37:18 Right, okay, okay, just maybe we take a step back here, because I think this is great. It’s very detailed. It gets a bit granular, but I think it’s also going back to a conversation that you and I had previously about, like, Okay, why is it so important to be armed with this knowledge, especially if you’re in the marketing role, or perhaps even an agency talking to a potential client going in there already armed with the information about their competitors. And we were talking about this being a kind of like a trust building mechanism, right? For lack of a better description, right? Clay Ostrom  38:03 Yeah, I think to me, what I like about this, and again, this does come out of 10 years of doing work, this kind of work with clients as well, is it’s so easy to fall into a space of soft descriptions around things like positioning and just sort of using vague, you know, wordings or descriptions, and when you can actually put a number on it, which, again, it’s subjective. This isn’t. This isn’t an objective metric, but it’s a way for us to compare and contrast. It allows us to have much more productive conversations with clients, where we can say we looked at your brand, we we what based on our analysis, we see that you’re scoring a 10 and a 9 on simplicity and organization, for example. Is that accurate to you like do you think that’s what you all are emphasizing the most? Does that? Does that resonate and at the same time, we can say, but your competitors are really focused on there. They have a strong, strong message around generating revenue and lowering costs for their customers. Right now, you’re not really talking about that. Is that accurate? Is that like, what you is that strategically, is that what you think you should be doing so really quickly, I’ve now framed a conversation that could have been very loose and kind of, you know, well, what do you think your strategy is about? What do you know? And instead, I can say, we see you being strong in these three points. We see your competitors being strong in these three points. What do you think about that? And I think that kind of clarity just makes the work so much more productive with clients, or just again, working on your own brand internally. So what do you think about that kind of perspective? Christian Klepp  40:08 Yeah, no, no, I definitely agree with that. It’s always and I’ve been that type of person anyway that you know you go into a especially with somebody that hasn’t quite become a client yet, right? One of the most important things is also, how should I put this? Certainly the trust building part of it needs to be there. The other part is definitely a demonstration of competence and ability, but it’s also that you’ve been proactive and done your homework, versus like, Okay, I’m I’m just here as an order taker, right? And let’s just tell me what to do, and I’ll do it right? A lot and especially, I think this has been a trend for a long time already, but a lot of the clients that I’ve worked with now in the past, they want to, they’re looking for a partner that’s not just thinking with them, it’s someone that’s thinking ahead of them. And this type of work, you know what we’re seeing here on screen, this is the type of work that I would consider thinking ahead of them, right? Clay Ostrom  41:18 No, I agree. I think you framed that really well. Of we’re trying to build trust, because if we’re going to make any kind of recommendations around a change or a shift, they have to believe that we know what we’re talking about, that we’re competent, that we’ve done the work. And I think I agree with you. I think like this, it’s kind of funny, like we all, I think, on some base level, are attracted to numbers and scores. It just gives us something to latch on to. But I think it also, like you said, it gives you a feeling that you’ve done your work, that you’ve done your homework, you’ve studied, you’ve you’ve done some analysis that they themselves may have never done on this level. And that’s a big value. Christian Klepp  42:08 Yes, and a big part of the reason just to, just to build on what you said, a big part of the reason why they haven’t done this type of work is because it’s not so much. The cost is certainly one part of it, but it’s the time, it’s a time factor and the resource and the effort that needs to be put into it. Because, you know, like, tell me if you’ve never heard this one before, but there are some, there are some companies that we’ve been working with that don’t actually have a clearly, like, you know, a clear document on who their their target personas are, yeah, or their or their ICPs, never mind the buyer’s journey map. They don’t, they don’t even have the personas mapped out, right? Clay Ostrom  42:52 100% Yeah, it’s, and it’s, I think you’re right. It’s, it’s a mix of time and it’s a mix of just experience where, if you are internal with a brand, you don’t do this kind of work all the time. You might do it at the beginning. Maybe you do a check in every once in a while, but you need someone who’s done this a lot with a lot of different brands so that they can give you guidance through this kind of framework. But so it’s, you know, so some of it is a mix of, you know, we don’t have the time always to dig in like this. But some of it is we don’t even know how to do it, even if we did have the time. So it’s hopefully giving, again, providing some different frameworks and different ways of looking at it. Christian Klepp  43:41 Absolutely, absolutely. So okay, so we’ve gone through. What is it now, the competitor comparison. What else does the platform provide us that the listeners and the audience should be paying attention to here? Clay Ostrom  43:55 So I’ll show you two more quick things. So one is this message building section. So this is… Christian Klepp  44:03 Are you trying to put me out of a job here Clay? Clay Ostrom  44:07 Well, I’ll say this. So far in my experience with this, it’s not going to put us out of a job, but it is going to hopefully make our job easier and better. It’s going to make us better at the work we do. And that’s really, I think that’s, I think that’s kind of, most people’s impression of AI at this point is that it’s not quite there to replace us, but it’s sure, certainly can enhance what we do. Christian Klepp  44:36 Yeah, you’ll excuse me, I couldn’t help but throw that one out. Clay Ostrom  44:38 Yeah, I know, trust me, I’m this. It’s like I’m building a product that, in a sense, is undercutting, you know, the work that I do. So it is kind of a weird thing, but this message building section, which is a new part of the platform. It will come in, and you can see on the right hand side. And there’s sort of a quick summary of all these different elements that we’ve already analyzed. And then it’s going to give you some generated copy ideas, including, if I zoom in a little bit here, we’ve got an eyebrow category. This is again for Slack. It’s giving us a headline idea, stay informed without endless emails. Sub headline call to action, three challenges that your customers are facing, and then three points about your solution that help address those for customers. So it’s certainly not writing all of your copy for you, but if you’re starting from scratch, or you’re working on something new, or even if you’re trying to refresh a brand. I think this can be helpful to give you some messaging that’s hopefully clear. That’s something that I think a lot of messaging misses, especially in B2B, it’s, it’s not always super clear, like what you even do. Christian Klepp  45:56 Don’t get me started. Clay Ostrom  45:59 So hopefully it’s clear. It’s, you know, again, it’s giving you some different ideas. And that you’ll see down here at the bottom, you can, you can iterate on this. So we’ve got several versions. You can actually come in and, you know, you can edit it yourself. So if you say, like, well, I like that, but not quite that, you know, I can, you know, get my human touch on it as well. But yeah, so it’s a place to iterate on message. Christian Klepp  46:25 You can kind of look at it like, let’s say, if you’re writing a blog article, and this will give you the outline, right? Yeah. And then most of the AI that I’ve worked with to generate outlines, they’re not quite there. But again, if you’re starting from zero and you want to go from zero to 100 Well, that’ll, that’ll at least get you to 40 or 50, right? But I’m curious to know, because we’re looking at this now, and I think this, I mean, for me, this is, this is fascinating, but, like, maybe, maybe this will be part of your next iteration. But will this, will this generate messaging that’s already SEO optimized. Clay Ostrom  47:02 You know, it’s not specifically geared towards that, but I would say that it ends up being maybe more optimized than a lot of other messaging because it puts such an emphasis on clarity, it naturally includes words and phrases that I think are commonly used in the space more so than you know, maybe just kind of typical off the shelf Big B2B messaging, Christian Klepp  47:27 Gotcha. I had a question on the target persona that you’ve got here on screen, right? So how does the platform generate the information that will then populate that field because, and when I’m just trying to think about like, you know, because I’ve been, I’ve been in the space for as long as you have, and the way that I’ve generated target personas in the past was not by making a wild guess about, like, you know, looking at the brand’s website. It’s like having conducting deep customer research and listening to hours and hours of recordings, and from there, generating a persona. And this has done it in seconds. So… Clay Ostrom  48:09 Yeah, it’s so the way the system works in a couple different layers. So it does an initial analysis, where it does positioning, messaging analysis and category analysis, then you can generate the persona on top of that. So it takes all the learnings that it got from the category, from the product, from your messaging, and then develops a persona around that. And it’s, of course, able to also pull in, you know, the AI is able to reference things that it knows about the space in general. But I have found, and this is true. I was just having a conversation with someone who works on a very niche brand for a very specific audience, and I was showing him what it had output. And I said, Tell me, like, Don’t hold back. Like, is this accurate? He said, Yeah, this is, like, shockingly accurate for you know, how we view our target customer. So I think it’s pretty good. It’s not again, not going to be perfect. You’re going to need to do some work, and you still got to do the research, but, but, yeah. Christian Klepp  49:13 Okay, fantastic, fantastic. How do, I guess there’s the option, I see it there, like, download the PDF. So anything that’s analyzed on the platform can then be exported in a PDF format, right? Like, like, into a report. Clay Ostrom  49:28 Yeah, right now you can export the messaging analysis, or, sorry, the the messaging ideation that you’ve done, and then in the brand brief you can also, you can download a PDF of the brand brief as well. So, those are the two main areas. I’m still working on some additional exports of data so that people can pull it into a spreadsheet and do some other stuff with it. Christian Klepp  49:49 Fantastic, fantastic. That’s awesome, Clay. I’ve got a couple more questions before I let you go. But this has been, this has been amazing, right? Like and I really hope that whoever’s in the one listening and, most importantly, watching this, I hope that you really do consider like, you know, taking this for a test drive, right? How many I might have asked you this before, because, you know, I am somebody that does use, you know, that does a lot of this type of research. But how much time would you say companies would save by using Smoke Ladder? Clay Ostrom  50:24 It’s a good question. I feel like I’m starting to get some feedback around that with from our users, but I mean, for me personally, I would typically spend an hour or two just to get kind of up to speed initially, with a brand and kind of look at some of their competitors. If I’m doing a deep dive, though, if I’m actually doing some of the deeper research work, it could be several hours per client. So I don’t know. On a given week, it might depend on how many clients you’re talking to. Could be anywhere from a few hours to 10 hours or more, depending on how much work you’re doing. But, yeah, I think it’s a decent amount. Christian Klepp  51:07 Absolutely, absolutely. I mean, this definitely does look like a time saver. Here comes my favorite question, which you’re gonna look at me like, Okay, I gotta, I gotta. Clay Ostrom  51:17 Now bring it on. Let’s go. Christian Klepp  51:22 Folks that are not familiar with Smoke Ladder are gonna look at this, um, and before they actually, um, take it upon themselves to, like, watch, hopefully, watch this video on our channel. Um, they’re gonna look at that and ask themselves, Well, what is it that Smoke Ladder does that? You know that other AI couldn’t do, right, like, so I guess what I’m trying to say is, like, Okay, why would they use? How does the platform differ from something like ChatGPT, Perplexity or Claude, right? To run a brand analysis? Clay Ostrom  52:00 Yeah, no, I think it’s a great question. I think it’s sort of the it’s going to be the eternal AI question for every product that has an AI component. And I would say to me, it’s three things. So one is the data, which we talked about, and I didn’t show you this earlier, but there is a search capability in here to go through our full archive of all the brands we’ve analyzed, and again, we’ve analyzed over 6000 brands. So the data piece is really important here, because it means we’re not just giving you insights and analysis based on the brand that you’re looking at now, but we can compare and contrast against all the other brands that we’ve looked at in the space, and that’s something that you’re not going to get by just using some off the shelf standard LLM  (Large Language Model) and doing some, you know, some quick prompts with that. The next one, I think, to me that’s important is it’s the point of view of the product and the brand. Like I said, this is built off of 10 plus years of doing positioning and messaging work in the space. So you’re getting to tap into that expertise and that approach of how we do things and building frameworks that make this work easier and more productive that you wouldn’t get, or you wouldn’t know, just on your own. And then the last one, the last point, which is sort of the kind of like the generic software answer, is you get a visual interface for this stuff. It’s the difference between using QuickBooks versus a spreadsheet. You can do a lot of the same stuff that you do in QuickBooks and a spreadsheet, but wouldn’t you rather have a nice interface and some easy buttons to click that make your job way, way easier and do a lot of the work for you and also be able to present it in a way that’s digestible and something you could share with clients? So the visual component in the UI is sort of that last piece. Christian Klepp  54:01 Absolutely. I mean, it’s almost like UX and UI one on one. That’s, that’s pretty much like a big part of, I think what it is you’re trying to build here, right? Clay Ostrom  54:13 Yeah, exactly. It’s just it’s making all of those things that you might do in an LLM just way, way easier. You know, you basically come in, put in your URL and click a button, and you’re getting access to all the data and all the insights and all this stuff so. Christian Klepp  54:29 Absolutely, absolutely okay. And as we wrap this up, this has been a fantastic conversation, by the way, how can the audience start using Smoke Ladder, and how can they get in touch with you if they have questions, and hopefully good questions. Clay Ostrom  54:47 Yeah, so you can, if you go to https://smokeladder.com/ you can, you can try it out. Like I said, you can basically go to the homepage, put in a URL and get started. You don’t even have to create an account to do the initial analysis. But you can create FREE account. You can dig in and see, you know, play around with all the features, and if you use it more, you know, we give you a little bit of a trial period. And if you use it beyond that, then you can pay and continue to use it, but, but you can get a really good flavor of it for free. Christian Klepp  55:16 Fantastic, fantastic. Oh, last question, because, you know, it’s looking me right in the face now, industry categories. How many? How many categories can be analyzed on the platform? Clay Ostrom  55:26 Yeah, yeah. So right now, we have 23 categories in the system currently, which sounds like a lot, but when you start to dig into especially B2B, it’s we will be evolving that and continuing to add more, but currently, there’s 23 different categories of businesses in there. Christian Klepp  55:46 All right, fantastic, fantastic. Clay, man. This has been so awesome. Thank you so much for your time and for your patience and walking us through this, this incredible platform that you’ve built and continue to build. And you know, I’m excited to continue using this as it evolves. Clay Ostrom  56:06 Thank you. Yeah, no. Thanks so much. And you know, if anybody, you know, anybody who tries it out, tests it out, please feel free to reach out. We have, you know, contact info on there. You can also hit me up on LinkedIn. I spend a lot of time there, but I would love feedback, love getting notes, love hearing what’s working, what’s not, all those things. So yeah, anytime I’m always open. Christian Klepp  56:30 All right, fantastic. Once again, Clay, thanks for your time. Take care, stay safe and talk to you soon. Clay Ostrom  56:36 Thanks so much. Talk to you soon. Christian Klepp  56:37 All right. Bye for now.

Sure speed gets things done faster, but what is the true win if you're left in the dust at the end of the day? If you come home tired everyday? If you tell your kids maybe tomorrow, everyday?SLOW DOWN!xxDeana

11 people allegedly had their 4WD's yellow stickered while visiting the Perth 4WD Adventure Show.The 4WD Podcast powered by Tyrepower. Recorded at BackChat Studios built by grounded.Music by The Southern River Band.Tough Dog Making Tracks Across the World!Autoline is a trusted supplier of 4WD and light vehicle parts to the mining, mechanical maintenance, civil, and hire industries. Hosted on Acast. See acast.com/privacy for more information.

Back together to talk yellow stickers at the Perth 4WD Adventure Show, an ecologist pushing for a beach 4WD ban getting death threats, a bit of YouTube drama and some updates on the cars after the trip.The 4WD Podcast powered by Tyrepower. Recorded at BackChat Studios built by grounded.Music by The Southern River Band.Tough Dog Making Tracks Across the World!Autoline is a trusted supplier of 4WD and light vehicle parts to the mining, mechanical maintenance, civil, and hire industries. Hosted on Acast. See acast.com/privacy for more information.

Miss Heard celebrates Season 7, Episode 327 where we revisit Rihanna's hit “Umbrella” and the hilariously misheard lyric, and who the song was originally pitched to before Rihanna. Join us as we break down the misheard song lyrics, share its real meaning, and compare it to our last Rihanna misheard-lyrics gem from 2022. You can listen to all our episodes at our website at: https://pod.co/miss-heard-song-lyrics Or iTunes, Stitcher, Spotify and many more platforms under Podcast name “Miss Heard Song Lyrics” Please consider supporting our little podcast via Patreon at https://www.patreon.com/MissHeardSongLyrics or via PayPal at https://www.paypal.com/paypalme/MissHeardSongLyrics #missheardsonglyrics #missheardsongs #missheardlyrics #misheardsonglyrics #podcastinavan #vanpodcast #SongLyricsFails #MusicPodcast #PodcastLovers #MustListen #Rihanna #Umbrella #UnderMyUmbrella #RihannaFans #GoodGirlGoneBad #RihannaHits #RihannaMusic #ChristopherTrickyStewart  #TeriusNash #KukHarrell   https://www.youtube.com/watch?v=CvBfHwUxHIk https://en.wikipedia.org/wiki/Umbrella_(song) https://americansongwriter.com/behind-the-meaning-of-umbrella-by-rihanna/#:~:text=Across%20the%20song%2C%20Rihanna%20is%20talking%20to,deal%20with%20their%20failures%20side%20by%20side.

Welcome to Wednesday's Rugby Daily, with Cameron Hill.Coming up, Ireland find out their opponents for the Rugby World Cup in Australia,Mack Hansen is in a race to be fit for the Six Nations,The Stormers head coach has come out strongly against yellow cards for scrum penalties,And could we see a league-union crossover next year?Rugby on Off The Ball with Bank of Ireland | #NeverStopCompeting

Winter weather is here — and so is the first major freight shock of December. This week on The Transfix Take, Jenni Ruiz and market expert Justin Maze break down the impact of a sweeping nor'easter, early-season snow across the Midwest and Northeast, and the stunning closure of 10 Roads Trucking, the largest carrier shutdown since Yellow. With more than 2,500 trucks leaving the road, Maze explains why this could be the first of several ripples in an already depressed freight market. Here's what Jenni and Maze cover: ❄️ Nor'easter disruptions bring snow, ice, and road closures across PA, New England, and the Midwest

10 Roads Express will shut down operations and end its USPS contracts. This wind-down represents the largest trucking failure since Yellow, removing thousands of trucks from the road following severe revenue losses. We also examine the stark divergence in global shipping, where Asia-US container rates fell 32% in a single week due to overcapacity. Conversely, Asia-Europe rates have surged effectively by 40% as carriers navigate complex security issues in the Red Sea. On the regulatory front, the DOT is cracking down on safety standards by kicking 3,000 truck driver trainers off its registry for failing to meet new federal requirements. Additionally, the FMCSA has introduced a new ELD approval overhaul to combat the "ghost driver" fraud that contributed to fatal crashes. Finally, we discuss the confusion surrounding commercial licensing after a federal court intervened in the legal battle regarding non-domiciled CDLs. While the court stayed the FMCSA's emergency rule, uncertainty remains as many states are reluctant to issue credentials to the 200,000 affected drivers. Learn more about your ad choices. Visit megaphone.fm/adchoices

  ---- 1 - Leonor Arnaut - Vida Cega 2 - Stina Nordenstam - And She Closed Her Eyes - I See You Again 3 - Lemos - The Architecture of Rest Vol. 1 - Ethereal Return 4 - Ão -  Malandra - Cinza 5 - The Golden Filter - Drive 6 - Camille Christel - You EP - Copenhagen 7 - Lucy Gooch - Global Underground #48: Guy J - Córdoba (DJ Mix) - My Lights Kiss Your Thoughts Every Moment (Mixed) 8 - Kara-Lis Coverdale - From Where You Came - Eternity 9 - Joseph Marchand - Treize miniatures - St-Placide, l'Été 10 - Lisa O'Neill - The Wind Doesn't Blow This Far Right - The Bleak Midwinter 11 - Grace Cummings (feat. Jim James) - Times Like These 12 - Dao Strom - Tender Revolutions - Tender Variation iii (Associations of Yellow) 13 - Nick Cave - Train Dreams (OST) - Train Dreams 14 - Dao Strom - Tender Revolutions - [Hailing Tender] 15 - Sega Bodega & Lucinda Chua - I Created The Universe So That Life Could Create a Language So Complex, Just To Say How Much I Love You - mmMMmmmm 16 - Oneohtrix Point Never - Tranquilizer - Cherry Blue ---- 17 - Common Holly - Amour, Amour 18 - Bill Callahan - My Days of 58 - The Man I'm Supposed To Be 19 - Mark William Lewis - Mark William Lewis - Tomorrow is Perfect 21 - Mathilde Bataillé - Closer To 22 - Joanne Robertson - Blurrr - Ghost 23 - The Notwist - Magnificent Fall - Das Verschwinden 24 - Squirrel Flower & Babehoven - My Life in Art 25- Hydroplane - A Place In My Memory Is All I Have To Claim - I've Got A Buzz 26 - Jon Aguirrezabalaga & Verde Prato - Singular (OST) - El Pasado 27 - Jónsi & Alex Somers - Rental Family (OST) - Window Weather 28 - My Head is Empty - Nothing is Real, Part XXIII - Cleansing Song 29 - Fine - Moment 30 - Eterna - Ants - Riverhead 31 - Haley Heynderickx & Max García Conover - What of Our Nature - Red River Dry 32 - Sega Bodega & Vashti Bunyan - I Created The Universe So That Life Could Create a Language So Complex, Just To Say How Much I Love You.-  Pipe Pipe 33 - Romance - You Must Remember This (Extended) - Turn Of The Century 34 - John Southworth - The Red Castle - Saint John's Flood ----

10 Roads Express will shut down operations and end its USPS contracts. This wind-down represents the largest trucking failure since Yellow, removing thousands of trucks from the road following severe revenue losses. We also examine the stark divergence in global shipping, where Asia-US container rates fell 32% in a single week due to overcapacity. Conversely, Asia-Europe rates have surged effectively by 40% as carriers navigate complex security issues in the Red Sea. On the regulatory front, the DOT is cracking down on safety standards by kicking 3,000 truck driver trainers off its registry for failing to meet new federal requirements. Additionally, the FMCSA has introduced a new ELD approval overhaul to combat the "ghost driver" fraud that contributed to fatal crashes. Finally, we discuss the confusion surrounding commercial licensing after a federal court intervened in the legal battle regarding non-domiciled CDLs. While the court stayed the FMCSA's emergency rule, uncertainty remains as many states are reluctant to issue credentials to the 200,000 affected drivers. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the show, we brought you live music from Gorillaz' anniversary Copper Box Arena show, reviewed the new debut album by Picture Parlour and brought you details on cool shows coming up around (read: within a 4h drive of) Kingston by our artists. Music this week byGorillaz, Rachel Chinouriri, Buzzcocks, Enabling Behaviour, Chest, Cardinals, Cowboy Hunters, swim school, DEADLETTER, Picture Parlour, NOISY, Tara Lily, ENNY, The Clockworks, Nubiyan Twist, eniola, Bebe and Oona, Heaven For Real, TRAITRS, fanclubwallet.Find this week's show playlist here. CFRC Fundraiser events here!Try and support artists independently through buying their music, merch, going to shows! Bandcamps/websites linked above.Touch that dial and tune in live! CFRC 101.9 FM in Kingston or cfrc.ca⁠, Sundays 8-9:30 PM! Full shows in the linked archive for 3 months from broadcast.Like what we do? CFRC's Funding Drive is on until 31 December. ⁠Donate⁠ to help keep our 102-year old radio station going!Get in touch with the show: email ⁠yellowbritroad@gmail.com⁠, IG @⁠⁠yellowbritroad⁠⁠.PS: submissions, cc ⁠music@cfrc.ca⁠ if you'd like other CFRC DJs to spin your music on their shows as well.

To get live links to the music we play and resources we offer, visit www.WOSPodcast.comThis show includes the following songs:Linda Mizzi - Freud FOLLOW ON SPOTIFYKaylyn Sahs - Song About A Truck FOLLOW ON SPOTIFYSam Jayne - Hello Darling FOLLOW ON SPOTIFYThe Levins - Silence FOLLOW ON SPOTIFYLeilani Kilgore - High Low FOLLOW ON SPOTIFYIsabel Maria - Missing FOLLOW ON SPOTIFYKeri Edwards - Conquerors FOLLOW ON SPOTIFYFrankie Bird - Big World FOLLOW ON YOUTUBEAlexandra - Let It Burn FOLLOW ON SPOTIFYDaisy Grow Yellow - The World Is Quiet Here (Sanctuary Take) FOLLOW ON SPOTIFYErica Knox - Growing Song FOLLOW ON SPOTIFYSaffron - Everything's Changing FOLLOW ON SOUNDCLOUDChloe Hoecker - Born To Love FOLLOW ON SPOTIFYMuskaan Deol - In Your Arms I Overdose FOLLOW ON SPOTIFYAnnie Chachas - Hey FOLLOW ON SPOTIFYFor Music Biz Resources Visit www.FEMusician.com and www.ProfitableMusician.comVisit our Sponsor Bluestone Sisters at leenieslibrary.comVisit our Sponsor Keri Edwards at Visit www.wosradio.com for more details and to submit music to our review board for consideration.Visit our resources for Indie Artists: https://www.wosradio.com/resourcesBecome more Profitable in just 3 minutes per day. http://profitablemusician.com/join

Join us for bonus stuff every week at https://www.patreon.com/timbutterly Subscribe to the channel for more from Tim Butterly. UPCOMING SHOWS AT https://timbutterly.com Catch new eps of Metal Girl Solid live - https://www.twitch.tv/timbutterly   More Mike Ridley - https://www.youtube.com/@MichaelRidleyComedy  Download Cash App Today: https://click.cash.app/ui6m/ijd4q5z4  #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Direct Deposit, Overdraft Coverage and Discounts provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. For a limited time, TBS fans get 60% off FOR LIFE & 2 Free Gifts at Mars Men when you use code TBS at http://mengotomars.com/  #sponsored #ad

Parents!Listen to this podcast, audiobooks and more on Storybutton, without your kids needing to use a screened device or your phone. Listen with no fees or subscriptions.—> Order Storybutton Today

As summer ramps up, so does the heat on Auckland's invasive yellow-legged hornet population. To date, 29 queens have been found in Glenfield and Birkdale. Victor Waters reports.

Beekeepers around the country are sounding the alarm as the invasive yellow-legged hornet tightens its grip in Auckland. Chief executive of Apiculture NZ, Karin Koss spoke to Ingrid Hipkiss.

An episode devoted to the color yellow.Resources:The St. Olaf ChoirLooney Tunes: Elmer Fudd - Kill the WabbitDay Glo CompanyDavid Briggs. Beyond Colour Theory: Understanding and Applying Colour, National Art School, Sydney, Australia, Online course Lauren Welbourne. Why we see things differently in winter compared with summer, Phys Org, Aug. 5, 2015Lauren Welbourne, et al. Human colour perception changes between seasons, Current Biology, Aug. 3, 2015Mike Webster. Environmental Influences on Color Vision, July 3, 2020Carl Orff: Carmina BuranaCold Play: YellowSend us a textSupport the show

Discover the ultimate powerhouse in handheld HAM radios with our in-depth review of the Wouxun KG-UV9PX Plus from BetterSafeRadio.com! This 10W dual-band beast packs 999 channels, including a MASSIVE pre-programmed codeplug loaded with 859+ ready-to-go frequencies for SHTF emergencies—think NOAA All-Hazards Weather, Marine Distress, Air Band alerts, Ham ISS contacts, and essential simplex/repeater setups for ARES, RACES, and neighborhood watch. Perfect for beginners or pros prepping for EmComm or off-grid adventures. Link - https://geni.us/dPrGMX COUPON: HR2all7Become a supporter of this podcast: https://www.spreaker.com/podcast/ham-radio-2-0--2042782/support.

This week, Twin Cities U.S. Navy recruiters share real stories from submarines and carriers — plus how Minnesotans can join today. Then, hear how the Minnesota National Guard teams up with the Vikings, Twins, Wild, Wolves, and local communities to honor service members. Guests include: Lt. John Gillotte – United States Navy Counselor 1st Class […] The post Sailors in the Heartland and Minnesota National Guard Community Relations appeared first on Minnesota Military Radio.

With their guide, Ernie, providing the information he could about the goings-on at the mine, the information was troubling, and it was clear that the mine was not for the faint of heart. Chantico appears visibly uncomfortable as she has been actively suppressing her magic. Upon further taking a look at Chan, Valen realizes it's not her suppressing her magic so much as it is that her flame has been dimmed, as if she is not feeling herself fully. Eventually, a plan emerges to investigate the depths of the mine further, using Dona riding a polymorphed Ursus as a giant spider, and Thorak using beast sense on him. What they find, or rather what they think they sensed, leaves the three with more questions and uneasiness. Eventually, they briefly reconnect over drinks and attempt to put their heads together to discuss their findings. Bob & Thorak put their heads together and determined that some of the markings they had found correlated with the King in Yellow. That evening, plans are made to set up lodging in one of the abandoned homes, and sleep in shifts to catch any strange activity happening from an adjacent building. Bob would act as bait, and the other party members would swoop in if anything went awry. If only things were that simple. That evening. Ursus is visited by one of the ashen children, and this mysterious adventure only gets more bizarre.There's so much happening, and that's where we pick up…Find out what happens next in this episode of the Medusa's Cascade: Blood and BoozeTheme Music is written and performed by EfflorescenceMixed by Thomas Lapierre IIICheck out the show at themedusascascade.com

Fluent Fiction - Japanese: Sneeze-Inducing Love: Haruto's Floral Dilemma Find the full episode transcript, vocabulary words, and more:fluentfiction.com/ja/episode/2025-11-29-08-38-20-ja Story Transcript:Ja: 秋の心地よい風が吹く中、花農場は色とりどりの花々でいっぱいだった。En: As the pleasant autumn breeze blew, the flower farm was filled with flowers of every color.Ja: ハルトは、真剣な顔で花の列を見ていた。En: Haruto was looking seriously at the rows of flowers.Ja: 彼の隣には桜と大樹が立っていた。En: Beside him stood Sakura and Daiki.Ja: 桜はにこにこしながら、美しい景色を楽しんでいた。そして、大樹は何か面白い冗談でも思いついたようにニヤニヤしていた。En: Sakura was smiling as she enjoyed the beautiful scenery, while Daiki grinned as if he had thought of something funny.Ja: ハルトは大きな決心をしていた。En: Haruto had come to a big decision.Ja: 桜に気持ちを伝えるために、最高の花束を作りたかった。En: He wanted to create the perfect bouquet to convey his feelings to Sakura.Ja: でも、彼は花のことをほとんど知らなかった。En: But he hardly knew anything about flowers.Ja: 赤いバラ？黄色いチューリップ？それとも、白いユリ？どれを選べばいいのか、彼は全く分からない。En: Red roses? Yellow tulips? Or white lilies? He had no idea what to choose.Ja: 「ハルト、花選びに悩んでるのか？」大樹がからかい半分で聞いてきた。En: "Haruto, are you having trouble picking flowers?" Daiki asked teasingly.Ja: ハルトは頷いた。「ああ、でもどうしたらいいかわからなくて。」En: Haruto nodded. "Yeah, but I have no idea what to do."Ja: その瞬間、ハルトは近くに置かれた花のいっぱい入った手押し車にぶつかってしまった。En: At that moment, Haruto accidentally bumped into a wheelbarrow filled with flowers nearby.Ja: 「わあっ！」手押し車がひっくり返り、色とりどりの花が地面に散らばった。En: "Whoa!" The wheelbarrow tipped over, and a colorful array of flowers scattered across the ground.Ja: 桜が楽しそうに笑い、大樹もお腹を抱えて笑った。「やっぱり面白いなぁ、ハルトは。」En: Sakura laughed delightedly, and Daiki clutched his stomach in laughter. "Haruto is always so amusing."Ja: ハルトは顔を真っ赤にして、花を拾い始めた。「大樹、良いアイデアないかな？」En: Haruto blushed and began picking up the flowers. "Daiki, any good ideas?"Ja: それを聞いた大樹は、しばらく考えるふりをしてから言った。「お、黄色いヒマワリがいいんじゃない？元気が出るし、桜にぴったりだよ。」En: Upon hearing this, Daiki pretended to think for a while before saying, "Oh, how about yellow sunflowers? They're lively and would suit Sakura perfectly."Ja: ハルトはそれに乗って、すぐにヒマワリを摘もうとした。En: Taking that advice, Haruto immediately tried to pick some sunflowers.Ja: しかし、摘んだ途端、くしゃみが出た。「ハックション！」ヒマワリはばらばらに飛び散った。En: However, as soon as he picked them, he sneezed. "Achoo!" The sunflowers scattered apart.Ja: 桜はまた笑った。「ハルト、大丈夫？」En: Sakura laughed again. "Haruto, are you okay?"Ja: そして、大樹がもう一度別のアイデアを出した。「白いコスモスはどうだ？秋にぴったりだし、可愛いよ。」En: Then, Daiki suggested another idea. "How about white cosmos? They're perfect for autumn and are cute."Ja: ハルトはちょっと考えて、それがいいかもしれないと思った。En: Haruto thought it might be good and decided to try it.Ja: しかし、コスモスに触れると、またくしゃみが。「ハックション！」En: Yet, upon touching the cosmos, he sneezed again. "Achoo!"Ja: ついに、ハルトは自分の心の声に耳を傾けることにした。「もう、この際自分を信じよう。」En: Finally, Haruto decided to listen to his inner voice. "At this point, I should just trust myself."Ja: 彼は慎重にカラフルなダリアを選び、しっかりした花束を作った。En: He carefully selected colorful dahlias and made a firm bouquet.Ja: しかし、最後にまたくしゃみが出て、花束はまたも失敗と消えた。En: But once more, he sneezed, and the bouquet was ruined again.Ja: でもその瞬間、桜が笑いをこらえながらお手伝いした。「ねえ、ハルト、どんな花でもいいんだよ。気持ちが大事だよ。」彼女は優しく言った。En: At that moment, Sakura, holding back her laughter, helped him. "Hey, Haruto, it doesn't matter what kind of flower it is. What matters are your feelings." She said gently.Ja: ハルトは深呼吸をして、思い切って言った。「実は、ずっと桜が好きだったんだ。」En: Haruto took a deep breath and, with determination, said, "The truth is, I've always liked you, Sakura."Ja: 彼の顔はまた赤くなったが、彼の心は初めて自由になった気分だった。En: His face turned red again, but for the first time, he felt his heart was free.Ja: 桜は微笑んで、彼の手を取った。「フラワーソングを歌いたくなったね。」彼女がささやく声に、ハルトはやっと安心した。En: Sakura smiled and took his hand. "I feel like singing a 'flower song' now," she whispered, and Haruto finally felt at ease.Ja: 誠実さが心に響くのだと、彼はようやく気づいた。En: He finally realized how sincerity touches the heart. Vocabulary Words:breeze: 風farm: 農場convey: 伝えるhardly: ほとんどwheelbarrow: 手押し車scattered: 散らばったdelightedly: 楽しそうにlively: 元気が出るsneezed: くしゃみdetermination: 決心voice: 声trust: 信じるcarefully: 慎重にdahlias: ダリアfirm: しっかりしたgentle: 優しくdetermination: 思い切ってsincerity: 誠実さdecision: 決心array: 色とりどりsuggested: 提案したinner: 心のrealized: 気づいたbouquet: 花束beside: 隣determination: 決心accidentally: ぶつかってしまったruined: 失敗heart: 心autumn: 秋の

In this episode of the Guns Podcast U.S., host Brent Wheat and special guest Roy Huntington dive deep into the critical decision-making process of self-defense. Taking a cue from the classic Kenny Rogers song, they discuss knowing "when to hold 'em and when to fold 'em" regarding lethal force. The conversation challenges the "keyboard commando" mentality, emphasizing that carrying a firearm does not obligate you to be a hero in every situation. Drawing from decades of combined law enforcement experience, Brent and Roy explore the "Scared Bunny Defense" and why evading a threat is often the superior tactical choice over engaging. They analyze real-world scenarios—from domestic disputes in parking lots to potential active shooter situations—to illustrate the legal and physical risks of inserting yourself into third-party conflicts. The episode also covers Jeff Cooper's Color Codes of Awareness and the stark difference between shooting paper targets and handling the adrenaline of a real-life confrontation. KEY TAKEAWAYS - The "Scared Bunny Defense"—retreating or avoiding conflict entirely—is often the most tactical and legally sound option for concealed carriers. - Carrying a gun requires leaving your ego at home; engaging in a conflict just to save face can lead to prison or death. - Possessing a firearm does not equal having the training to use it effectively; without stress inoculation, shooters often revert to zero skills. - Utilize Jeff Cooper's Color Codes (White, Yellow, Orange, Red) to maintain situational awareness and avoid being caught unprepared. - Intervening in third-party situations (like domestic disputes or robberies) exposes you to massive liability and physical danger often outweighing the benefits. - Distraction techniques, such as throwing a fake money clip or verbally de-escalating, can be effective alternatives to drawing a weapon. -- Have a topic idea or a guest you'd like to see in a future episode? Let us know in the comments or email editor@gunspodcast.us Never miss an episode! Subscribe to our YouTube channel or sign up for our newsletter (https://gunsmagazine.com/newsletters) to get the Guns Podcast delivered straight to your inbox each week. Buy our Merch! Visit Gunspodcast.us  

11.27.25 – Day 1/13 of the Yellow Star Wavespell – Overtone Moon 13

Professor Steve H. Hanke, professor of applied economics at Johns Hopkins University and the founder and co-director of the Institute for Applied Economics, Global Health, and the Study of Business Enterprise, joins Julia La Roche on 311. This episode is brought to you by VanEck. Learn more about the VanEck Rare Earth and Strategic Metals ETF: http://vaneck.com/REMXJuliaIn this episode, Professor Hanke warns that the Fed's decision to end quantitative tightening in December, combined with bank deregulation unlocking $2.6 trillion in lending capacity, could trigger dangerous money supply acceleration and reignite asset bubbles and inflation. He criticizes the Fed for "flying blind" by rejecting the quantity theory of money in favor of a volatile "data-dependent" approach. On recession, Professor Hanke sits "on the fence"—labor weakness justifies rate cuts, but money supply acceleration could prevent any slowdown. He maintains gold will reach $6,000 in this secular bull market.Links: Twitter/X: https://x.com/steve_hankeMaking Money Work book: https://www.amazon.com/Making-Money-Work-Rewrite-Financial/dp/13942572600:00 - Intro and welcome back Professor Steve Hanke 1:20 - Big picture: money supply as fuel for the economy 3:30 - Fed ending quantitative tightening in December 6:00 - Yellow lights flashing: potential money supply acceleration, asset price inflation concerns and stock market bubble Fed 8:35 - Fed funds rate cut probability fluctuating wildly 9:36 - Quantity theory of money vs. data-dependent Fed 11:37 - Flying blind by ignoring money supply 21:30 - Making Money Work book discussion 26:15 - Gold consolidating around $4,000, why it's headed to $6,00029:24 - Recession probability: sitting on the fence 30:45 - Labor market weakness vs. money supply acceleration 32:12 - Why rate cut is justified based on labor market 33:13 - Closing

For once, the title of this episode isn't a reference to piss, but instead Campbell's moral fortitude, which is...lacking. But don't worry, there is at least one piss-based bit in the show. We gotta hit those quotas, after all. Other terrible bits include: the giga-cow, pustin' makes me feel good, and the dreaded "griculture" bit. No, none of it makes any sense to me, either. Good luck! https://www.patreon.com/40kBadcast https://40kbadcast.bigcartel.com/ contact@40kbadcast.com

The Northern Yellow Warbler is a bright and cheerful sounding songbird found during the breeding season all across North America. Males of the species are yellow with some red flecks along their chest, and are very songful. They have a number of different songs, but their most common one can be described as sounding like “sweet sweet, sweeter than sweet”. In 2025, this species was split from what was called simply the Yellow Warbler, so this might be the first you're hearing of it being a Northern Yellow Warbler. This is in contrast to the Mangrove Yellow Warbler, which has a reddish head and is a nonmigratory species found along the mangrove shores from Florida, south to Mexico, the Caribbean, through Central America down to South America. Credits Songbirding: Species in Focus is a Songbirding Studios production. Recorded, engineered, narrated and created by Rob Porter. The Songbirding cover art (Blackburnian Warbler) is by Lauren Helton: https://tinylongwing.carbonmade.com/projects/5344062 Creative Commons music is from Universfield. Learn how to support the show at https://songbirding.com/support Support Songbirding: A Birding-by-ear Podcast by contributing to their tip jar: https://tips.pinecast.com/jar/songbirding This podcast is powered by Pinecast. Try Pinecast for free, forever, no credit card required. If you decide to upgrade, use coupon code r-da20d0 for 40% off for 4 months, and support Songbirding: A Birding-by-ear Podcast.

This show has been flagged as Clean by the host. Hello, again. This is Trey. Welcome to part 4 in my Cheap Yellow Display (CYD) Project series. If you have hung in there with me so far on this journey, thank you. If you have missed earlier episodes, you can find them on my HPR profile page https://www.hackerpublicradio.org/correspondents/0394.html If you have questions, comments, concerns, or other feedback, please leave an episode comment, or drop me an email (Using the address in my profile). Even better, you could record and upload your own show which shares your viewpoint or expertise. To review, I finally have an actual project to build using the CYD. It is a portable, programmable morse code "Keyer memory" which can be connected to any of my HF transceiver radios by simply plugging it in to the code key input port. Then I could transmit stored messages by simply touching their specific icon on the touch screen. So, now I purchased a pair of CYDs. Each arrived in an anti-static zipper bag with a USB C cable, a 6 inch long 4 pin PB1.25mm to Dupont 2.54mm cable harness, a plastic case holding the CYD itself and a small plastic stylus. There are pictures in the show notes. Depending on how many IO connections I may need, and how I plan to power this, I am probably going to need more 4 pin PB1.25mm wired connectors. You can see a description of the various features and connectors on RandomNerdTutorials writeup about this board ( https://randomnerdtutorials.com/cheap-yellow-display-esp32-2432s028r/ ). The only difference I can see between this description and what I received is that mine have both a MicroUSB and USB C port. Of course, first thing, I had to plug it in and see what happens. It appears to be running some kind of simulation of a web site. The backlit display looks alright. It is not super high resolution, but for the price, it will suite my needs. The touch screen is responsive, but it is pressure sensitive and works best using the provided stylus or a fingernail and not your finger tip. So, I have the CYD. What other hardware do I need? I need to address how one of these will actually connect to my radios. Modern amateur radio transceivers which support continuous wave (CW) transmission (Which is another name for Morse code) generally can use one of two different pieces of hardware for input. The first is what we call a straight key. Below is a photo of the one I own. This is a classic, old fashioned telegraph style code key. It is designed to quickly and easily be pressed down to close a circuit and when released the circuit is opened, effectively making it a normally open push button switch. To send a dot, the operator holds down the key for a short period of time, then releases it. To send a dash, the operator holds down the key for a longer period of time, before releasing it. (We will discuss actual timing specifications for morse code in a future podcast) Connectivity for the switch has been standardized to use a 3.5 mm mono male phone connector which has only sleeve and tip connections. The second option is a paddle style electronic keyer. There are many styles of these, and I am including a picture of the one I use, which once belonged to a close friend of mine who is now silent key. In general, the paddle is two separate normally open switches. In the most common configuration, if an operator presses and releases the paddle on the right, a dash is sent. If the paddle on the right is held, a continuous series of dashes will be sent until that paddle is released. The left paddle works similarly. If it is pressed and released, a single dot is sent. If it is pressed and held, a series of dots is sent until it is released. The function of these paddles can be swapped from left to right using the radio configuration. There is additional functionality which can be configured in some radios for when both paddles are pressed simultaneously, but I am not going to describe those here. The paddle generally uses a 3.5mm stereo male phone connector with the sleeve being common. The tip of the phone connector is wired to the left paddle and ring of the connector is wired to the right paddle. Most modern radios have a built in keyer which can be configured for a paddle and will automatically transmit the dots or dashes at whichever speed is configured based on the paddle pressed. You can see this phone connector illustrated on Wikipedia's phone connector page. . https://en.m.wikipedia.org/wiki/Phone_connector_(audio ) You can learn more about all the various devices which can be used for sending morse and how they function at Morse Code World . https://morsecode.world/keys.html Ideally, controlling all the morse code timing within the CYD would be best. That way, it could be connected as a straight key and any keyer settings already configured within the radio shouldn't matter. However, If I wish to also be able to manually send morse code myself using my paddles, without disconnecting the CYD and reconfiguring the radio, that could be problematic. I may need to factor in the possibility of connecting my paddle to the CYD and then building in code to respond to inputs from the paddles. As I mentioned in a previous episode, I have an Arduino Nano on my desk as a practice oscillator for my paddles. I may be able to reuse some of that code on the CYD. So, if I want the CYD to appear to the radio like a straight key, I will need it to be able to control a switch quickly and accurately. But I also want the CYD and the radio to be electrically isolated from each other. This calls for a relay. I was able to find and order some inexpensive relay modules which work nicely with Arduino and ESP32. These allow connectivity to 5v power and to one of the CYD's GPIO pins. These feed an optocoupler circuit, which, in-turn, drives the coil of the relay. This provides inductive kickback protection to the CYD and can drive a coil which would require more current than the GPIO can provide. Inductive kickback rabbit trail: An inductor is simply a coil of wire. Direct current flowing through any wire generates a magnetic field. Within the inductor, because the wire is coiled, the magnetic field builds from each pass of the wire in the coil. If you include an iron core, it sustains the magnetic field even better. This is the basis for an electro magnet. A relay is simply a momentary contact switch controlled by an electromagnet. One unique property of an inductor is that, current wants to keep flowing in the direction it was applied. To be specific, when the current source is removed, the magnetic field still exists for a while, and it effectively "generates" an electric current within the coil, in the same direction as the one which initially created the magnetic field to begin with. If it has a path to flow, this current will create another weaker magnetic field, which creates its own electric current, in a diminishing loop. If the circuit which drives the coil of a direct current relay is not ready for this continued push of current, damage can be done. Many times this is countered by wiring a "flyback diode" in parallel with the coil and in the opposite direction in which current will be applied. This way, when the current source is stopped, the diode gives a path for the inductive kickback current to safely flow while the magnetic field dissipates. Explained in greater detail at https://inductive-kickback.com/2019/04/inductive-kickback-made-simple-to-grasp-easy-to-handle/ The switch side of the relay is a single pole double throw (SPDT) and makes connections available for common, normally closed (NC), and normally open (NO). It will be easy to connect the common and NO connections to a 3.5mm mono male connector so that it may be plugged into the "key" port on any radio transmitter. I will need to do some testing on the speed of the relay, but I think it will work just fine. Once I start writing some code for the CYD, I will be able to connect and test the relay. Well, this is a good place to end this episode, and it is one of the longest in this series so far. In the next episode, we will begin to look at how we design the user interface for our program, something I do not know anything about (yet). Stay tuned weekdays for additional exciting episodes of Hacker Public Radio, and, at some point, the next episode in this series. If you like what you have heard, please leave an episode comment, or drop me an email (Using the address in my profile). If you have more than a single sentence to contribute on the subject, I encourage you to record an episode with your thoughts and expertise. If you dislike what you have heard, you are encouraged even more strongly to record and upload your own show which shares your viewpoint or opinion. Until next time. Provide feedback on this episode.

Send us a textIn today's episode, I interview Salvatore Scarpa, Max Burgoyne-Moore, and Rachid Sabitri, the directors and producer of the short film "Largo," a look at the refugee experience through the eyes of a young child.Listen to hear about knowing that they had the right actor to play their young lead, a very ambitious script which turned out to be easier to write than to film, and one sure fire way to test and see if a boat actually floats.Books mentioned in this episode include:Big Swiss by Jen BeaginThe Complete Cosmicomics by Italo CalvinoShit, Actually: The Definitive, 100% Objective Guide to Modern Cinema by Lindy WestThe Prophet by Kahlil GibranFilms and TV shows mentioned in this episode include:"Largo" directed by Salvatore Scarpa and Max Burgoyne-MooreBicycle Thieves directed by Vittorio De SicaThe Battle of Algiers directed by Gillo PotecorvoPan's Labyrinth directed by Guillermo del ToroLooney TunesThe Godfather directed by Francis Ford CoppolaBack to the Future directed by Robert ZemeckisLove Actually directed by Richard CurtisBarbie directed by Greta Gerwig"Yellow" directed by Elham EhsasFollow the film on Instagram @largo.film.Support the show

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This week's show is all in tribute to Madchester legend, acid house and pioneering bassist Gary 'Mani' Mounfield of the Stone Roses and Primal Scream, and the way he changed British music forever, bringing his elements of dance, rave and neo-psychedelic basslines to indie music. Mani forever.Albums we heard music from: The Stone Roses (1989 self-titled debut album), XTRMNTR (2000), Evil Heat (2002) and various early Stone Roses singles and remastered live performances that can mostly be found on the deluxe version of the debut album. Also worth checking out from the second album Second Coming is the song Love Spreads. RIP to a genuine British music great and a true Mancunian.

In this episode, I'm sharing the full talk I gave at the launch party for Slow Style Home—the one moment from that night we didn't manage to record. I walk through the long, winding path that led me here, why the cultural noise around “dream homes” pushed me to write this book, and how serendipity, inspiration, and experimentation became the backbone of the Slow Style approach. I also take you behind the scenes of the event itself—yes, including the Little Yellow Couch, the Aperol spritz, and all the small details that tell a bigger story about creating a home that reflects who you are. If you've ever wondered what Slow Style really looks like in practice, this talk is the closest thing to standing in the room with me. Want to finally define your style? Grab your free worksheet and uncover your personal aesthetic!

11.23.25 – Day 10/13 of the Blue Eagle Wavespell – Overtone Moon 9

We get some good news about the economy, but I wouldn't shoot off fireworks yet. Marjorie Taylor Greene is out. And Zorhan Mamdani looks like a frightened puppy while in front of Donald Trump.   Watch the video supplements to the podcast: https://rumble.com/user/DumbassesTalkingPolitics?e9s=src_v1_cmd Visit the Dumbasses Talking Politics web site for all show notes, videos, and links: https://rumble.com/user/DumbassesTalkingPolitics?e9s=src_v1_cmd Subscribe for free to Gene's Substack (Dumbasses Talking Politics): https://dumbassestalkingpolitics.substack.com/?utm_source=global-search  

This week, we meet members of the Sons of the American Legion Detachment of Minnesota to hear about their annual disabled veterans deer hunt and fall turkey hunt held at Legionville, plus we sit down with a Tribal Veteran Service Officer supervisor to learn how the program serves Native veterans across all 11 tribal nations […] The post Disabled Veteran Hunt and Tribal Veteran Service Officer appeared first on Minnesota Military Radio.

In spring and summer, Yellow Warblers sing from treetops to stream sides. While their beauty and songs commonly light up our most vibrant months, they face imminent challenges. Yellow Warbler populations have adapted genetically to their local climates. That makes them vulnerable to environmental shifts, which could cause the species to lose much of its breeding range in the U.S. by 2080.A special thank you to artist Heidi Stavrevski for designing our 20th Anniversary Logo, which beautifully captures two decades of BirdNote Storytelling.¡Escuche este episodio en español!More info and transcript at BirdNote.org.Want more BirdNote? Subscribe to our weekly newsletter. Sign up for BirdNote+ to get ad-free listening and other perks. BirdNote is a nonprofit. Your tax-deductible gift makes these shows possible. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let us hear from you! Click here to text us Feedback, Questions, Topic Suggestions or Guests you'd like us to interview on Sideline Rewind! Cheers!!!If you'd like to be a supporter of our show, please click on the link below!  https://www.buzzsprout.com/2273116/supportThe Pittsburgh Steelerettes only had Cheerleaders from 1961-1969 and Co-Hosts Rhonda, Anita and Jeanine had the pleasure of interviewing 2 amazing members, Norreen Mercer Modery and Barbara Kruse!  You won't wanna miss this highly entertaining episode with SO MANY laughs hearing their stories and everything that made them unique! Click on the link below to check out the Steelerettes Gallery:https://steelerettes.com/Link below for the FAB Sideline Rewind Playlist!!!https://music.apple.com/us/playlist/sideline-rewind/pl.u-gxblgG0Fo9M1KClick on the link below and scroll to the bottom to rate/review our podcast! https://podcasts.apple.com/us/podcast/sideline-rewind/id1723377110To purchase "Missing From The Sidelines", click on the link below:https://www.amazon.com/dp/1941478514?ref=nb_sb_ss_w_ab-ac-bia-qr_nk_11_17_kp2ap0&=&crid=EOHKN81RH0ZH&=&sprefix=missing+from+the+To register for the 2026 NFCAO reunion in 2026, click on the link below:https://www.nationalfootballcheerleadersalumni.com/events.htmlSOCIALS:https://www.instagram.com/sidelinerewind/https://www.youtube.com/@sidelinerewindhttps://www.tiktok.com/@sidelinerewind?_t=8mU2fxptB2V&_r=1BRAND SPONSOR: THE POM PONYNo more crushed on lost poms - Pom Pony keeps your Poms looking great when traveling or storing so you look AMAZING during performance!  Get yours today and enter code SIDELINEREWIND https://thepompony.com/WEBSITE:https://www.sidelinerewind.com/Support the show

It's the Muppets Wizard of Oz! There are bits, there are jokes, we even do some extra talking on other stuff than the movie we watched! We got a break next week but after that we are starting off Junky Christmas! First with Muppets Christmas Carol and then jumping into some of our favorite Christmas movies!

With Sonic meeting both Pac-Man and SpongeBob in recent times, feels like a perfect time to check out those crossovers. Join us for just that and a bit of playlist chat on this week's Pick n' Mix. TRACKLISTING: 00:00:00 Tempxa - Doomsday Zone [Sonic 3 & Knuckles] 00:01:58 DEVO†ED - Eye Wall 00:05:01 HATSUNE MIKU: COLORFUL STAGE! (Project SEKAI COLORFUL STAGE! feat. Hatsune Miku) - At the backstage 00:07:03 Let's Get into the Mix! 00:22:09 Etrian Odyssey IV - Legends of the Titan (Sekaiju no MeiQ4 denshou no kyoshin) - Cityscape - Lukewarm Peace in the Shade 00:24:02 Nintendo 3DS HOME Menu Themes - Nice To Meet You, Mr. Earthling (8bit Ver.) 00:25:30 Sakura Taisen V Episode 0 ~Samurai Girl of the Wild West~ - Overture of Destruction 00:28:30 Changing the Tune to Your Friday Night! 00:49:09 GAUNTLET IV - Transparent Obstacle 00:54:11 Sonic the Hedgehog Spinball - Toxic Caves 00:57:19 Thunder Force IV (Lightening Force: Quest for the Darkstar) - Sea of Flame (Stage 7 - Desvio) 00:59:40 Blasting off Towards the Weekend Again! 01:09:52 PAC-MAN WORLD 2 Re-PAC - South Pac-Island 01:13:00 PAC-MAN WORLD 2 Re-PAC - Supersonic Tricky Railroad 01:16:52 404 GAME RE:SET -Error Game Reset- - The Monster - PAC-MAN Re;mix 01:20:49 Requester Monarchy 01:23:50 Sonic the Hedgehog CD - Stardust Speedway 'B' Mix US [Requester Monarchy #3] 01:27:41 SHINOBI: Art of Vengeance (SHINOBI: Fukushu no Zangeki) - Neo City ~ West [Requester Monarchy #2] 01:32:16 wipEout [Saturn] - Messij [Requester Monarchy #1] 01:37:28 Changing the Tune to Your Friday Night! 01:45:45 Sonic Racing: CrossWorlds - Character Select: Spongebob 01:47:03 Sonic Racing: CrossWorlds - Bikini Bottom: Intro 01:48:21 Sonic Racing: CrossWorlds - Bikini Bottom 01:52:26 Sonic Racing: CrossWorlds - Bikini Bottom: Final Lap 01:55:04 Sonic Racing: CrossWorlds - Results: Bikini Bottom 01:56:12 Thanks for Listening! 01:58:42 Bowling For Soup and Punk Rock Factory feat. Wheatus - Endless Possibility

In this episode of The Jimmy Rex Show, Jimmy sits down with local legend and breakout reality-TV personality Chase McWhorter, one of the most talked-about husbands on Hulu's hit series Secret Lives of Mormon Wives. Fresh off Season 3, Chase opens up about being edited as the “villain,” relives the infamous Halloween party, and breaks down the moments viewers only see in fragments on screen.From public backlash to being labeled “America's fuck-boy” while trying to show up as a dad, Chase shares the unfiltered version of his story—what he owns, what he regrets, and what people get wrong about him off-camera. Jimmy and Chase dive into accountability, consent, and how exaggerated accusations hurt real victims. They talk about infidelity, “yellow-light” behaviors that lead to cheating, and why radical honesty is the only path to rebuilding trust—in marriage, friendship, and co-parenting. Chase discusses his Mormon upbringing, stepping away from the LDS Church, and working to maintain a healthy relationship with his ex-wife Miranda, while Jimmy connects it all back to men's work, healing modalities, and becoming a man capable of real connection.If you're fascinated by Secret Lives of Mormon Wives, interested in modern relationships under scrutiny, or just want to hear two guys talk honestly about the messiness of growth—this episode delivers.Timestamps:00:00 – Introduction01:25 – Chase on Season 3 and instant backlash04:10 – Being painted as the “villain”07:00 – The Halloween party chaos & what really happened10:45 – The “assault” claim & why context matters14:30 – How serious accusations hurt real victims18:20 – Marriage, separation, and accountability22:15 – “Yellow lights” that lead to cheating26:00 – Jimmy on owning your mistakes30:40 – Chase on stepping away from the LDS Church33:55 – Co-parenting with Miranda & public perception38:10 – Dakota, Taylor, and the show's most complicated relationship42:05 – Men's work, breathwork, and healing45:50 – Jimmy on relationships vs singleness50:00 – Chase on fame, labels, and being misunderstood54:20 – Why Secret Lives resonates nationally59:10 – What's next for ChaseRelated Episodes:Layla Taylor – Secret Lives of Mormon Wiveshttps://podcasts.apple.com/us/podcast/559-layla-taylor-star-of-hulus-new-1-show-the/id1315033271?i=1000669280139Taylor Frankie Paul – The MomTok / Swinging Scandalhttps://podcasts.apple.com/us/podcast/421-taylor-frankie-paul-the-mormon-momtok-swinging/id1315033271?i=1000613581753Follow Jimmy:Jimmy's Instagram: https://instagram.com/mrjimmyrexJimmy's Website: https://mrjimmyrex.com

 Welcome back!! !n this episode, our hosts review "Yellow Wife", Sadeqa Johnson's powerful historical fiction novel inspired by the real horrors of Richmond Virginia's Devil's Half Acre, and Lumpkin's Jail. They explore the journey of Pheby Delores Brown, a young enslaved girl whose promised freedom is stolen when she's taken to a notorious slave jail and forced into becoming the coerced “yellow wife” of its violent jailer. As they unpack the novel, they discuss themes of survival, motherhood, resilience, and the emotional weight of navigating cruelty while trying to protect your children. Moni and Kat also touch on the real history that shaped this fictional story and why these narratives still matter today. Cheers!

On Today's show, Three confessions that prove sometimes the hottest part is NOT touching… yet.Nicole's boyfriend cancels on the double date, so she stays anyway, sits on the couch fully dressed, and purrs the words every man dreams of: “I want to watch.” What follows is a masterclass in cuckquean restraint — licking, spanking, directing, and one very impressed audience of one.A married man grabs spray paint at the hardware store, locks eyes with a stranger over “Pineapple Yellow,” and twenty minutes later she's naked and screaming his name in the bathroom while employees bang on the door. He goes home, his wife smells the evidence, and her only question is “Did you get pictures?”A secret keycard. Room 512. One instruction: don't knock. He opens the door to find Nikky (yes, your host) already riding a stranger in the dark. His only job? Stand in the shadows, stroke on command, come when I say… then let me kneel and worship the cock I just made ache for fifteen filthy minutes.Plus a riddle that sounds like pure porn but is 100% innocent (answer in the outro).If you've ever wondered how long someone can watch without breaking… this episode will ruin you in the best way.Content Warning: This episode contains explicit sexual content, including graphic descriptions of nudity, public sex, infidelity, and boundary-pushing consensual fantasies. Stories are fictional and depict enthusiastic consent. Listener discretion advised; 18+ only. Submissions involving bestiality, incest, underage role-play, rape, non-consensual content, or racial slurs are not aired. Get Involved:Submit Your Story: Got a secret fantasy or steamy confession? Write to Nikky at Nikky@dearnikky.com or submit anonymously at DearNikky.com/confessions. By submitting, you certify:You're the sole creator of the submission.You're 18+ and legally able to submit erotic material.No prohibited themes (bestiality, incest, underage, rape, non-consensual content, racial slurs).Names/identifiable info may be changed.You release all rights to the submission.Say Hello: Have a burning fantasy or just want to chat? Email Nikky@dearnikky.com or connect on Twitter (@DNikky162), Instagram (@DNikky162) , or Facebook (@DearNikky). Nikky wants to hear your naughtiest thoughts!Support the Show: Love these private peeks into filthy lives? Leave a review on Apple Podcasts, Spotify,  Spreaker or your favorite platform to help new listeners discover the heat. Your support keeps the conversation sizzling!Support Nikky:Patreon: Unlock exclusive confessions, bonus thoughts, and steamy Q&As at Patreon.com/DearNikky. Join the inner circle for extra spice!Nectar.ai: Explore your wildest fantasies with immersive AI experiences at Nectar.ai. Perfect for Frisky Friday fans craving more.Featured Release: Dear Nikky: Sex Confessions From People Just Like You is out now! Dive deeper into the raw, unfiltered stories you love. Contact:Email: Nikky@dearnikky.comWebsite: DearNikky.com/confessionsSocials: Twitter (@DNikky162), Instagram (@DNikky162), Facebook (@DearNikky)Become a supporter of this podcast: https://www.spreaker.com/podcast/dear-nikky-hidden-desires--6316414/support.

A Delaware bankruptcy court has cleared the path for the final liquidation of Yellow Corp.'s estate, which will distribute as much as $700 million to creditors, but the order could face an appeal from Yellow's largest equity holder, MFN Partners. We discuss the poor third-quarter results for ocean carrier CMA CGM, which saw group net income fall 72.6% year-over-year and revenue drop 11.3%. The carrier attributed this downturn to geopolitics, trade tensions in the U.S., and a corresponding slowdown in maritime activity, though it noted an improvement quarter-over-quarter after trade between the U.S. and China picked back up. Finally, truck safety advocates are strongly opposing the FMCSA's proposed pilot program that would allow drivers to pause their 14-hour on-duty period for up to three hours, essentially extending the work window to 17 hours. While the FMCSA claims the allowance would mitigate excessive detention times and improve working conditions, Advocates for Highway and Auto Safety argue the initiative is dangerous and misguided. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bickley and Marotta play America's fastest growing facial hair related quiz sensation.

Worldwide Markets — Episode 657 (19 November 2025)

The 4 Buyer Archetypes: How to Identify Any Homeowner and Sell to Their Decision StyleWhat if the reason some homeowners buy instantly while others drag out the process has nothing to do with your price — and everything to do with their archetype? In this episode, Sam breaks down the four buyer personalities (

11.15.25 - Day 2/13 of the Blue Eagle Wavespell - Overtone Moon 1  

  Thank you for tuning in to Episode 309 of the Down Cellar Studio Podcast. Full show notes with photos can be found on my website. This week's segments included:   Off the Needles, Hook or Bobbins On the Needles, Hook or Bobbins Brainstorming From the Armchair Crafty Adventures Knitting in Passing In my Travels KAL News On a Happy Note Quote of the Week   Thank you to this episode's sponsors: Fibernymph Dye Works & Imagined Landscapes   Off the Needles, Hook or Bobbins   Gary's LeHigh Hat Pattern: Turn a Square by Jared Flood. $5 knitting pattern available on Ravelry & Brooklyn Tweed Site Yarn: Cesium Yarn Strong DK ( 75% SW Merino/25% Nylon) in the One More Sleep Colorway Needles: US 5 (3.75 mm) & US 7 (4.5 mm) Ravelry Project Page Project Notes & Mods: did not increase after ribbing as called for. Knit 7 inches before working decreases. I used 52g of yarn and have 56g remaining so I can make another hat with this yarn.   Gary's Delaware Hat Pattern: Turn a Square by Jared Flood. $5 knitting pattern available on Ravelry & Brooklyn Tweed Site Yarn: Robin's Promise Yarn Co, Two Birds in the Hand (DK 4ply 100% SW Merino) in the White-Tailed Robin Feather Colorway Needles: US 5 (3.75 mm) & US 7 (4.5 mm) Ravelry Project Page About the Yarn- purchased Rhinebeck Weekend at CAKEpalooza. Its a mostly solid royal blue.  This project is living in my new Stitched by Jessalu Rhinebeck 2025 bag. I think this will be my fall/winter hat project and I'll just keep the needles in here and keep replacing the yarn.   Yarn Cozy Lite Yarn: Cascade Heritage Yarn (75% SW Merino 25% Nylon) in the Highlighter Guava colorway Pattern: Yarn Cozy Lite by Knitty Natty- $6 pattern available on Ravelry Needles: US 1 (2.25 mm) Ravelry Project Page Natalie's video support for the stretchy i-cord bind off is great.   Vivienne's Christmas Stocking Pattern: Christmas Stockings to Knit and Crochet from Family Circle Magazine. Available in this web archive link. I've also saved it to my podcast Gmail Google Drive in case it disappears! Yarn: Red Heart Super Saver in Cherry Red, Hunter Green and White Hook: G (4.0 mm)   On the Needles, Hook or Bobbins   Pucker Brush Farm BFL Sweater Spin Fiber: 16 oz of multi colored BFL roving from Pucker Brush Farm (purchased at Rhinebeck 2025), 4 oz Merino in a mustard color Ravelry Project Page I am planning to knit a Traveler sweater inspired by Emily Curtis' handmade version- click here for her Ravelry Project Page. I was thrilled to see a recent post on Emily's Instagram that she made a YouTube video about this spin/knit. I found 4oz of Ironwood Hill Farm Roving- Finnsheep combed top that I purchased in April 2021. Unfortunately I can't find more of this on Cece's Wool site or Ironwood's etsy shop, but I think it will give me the idea for a tan/brown color plied with the colorful yarn, so I'll spin just enough to make a sample yarn-- but this Finn is spinning like a dream. Where could I get more? Send suggestions my way   Spectrum Socks Yarn: Woolens & Nosh Targhee Sock in the Spectrum Colorway Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Needles: US 1.5 (2.5 mm) Ravelry Project Page About the colorway- skinny stripes of color with 1 round of black between. Colors include Red, Orange, Yellow, Green, 3 shades of Blue, Pink + Purple. Progress: I've passed the heel on the first sock   Game Day Party Socks Yarn: Mandi's Makings SW Merino Fingering Weight Yarn in the Pigskin '25 Exclusive Game Day Party Colorway. Green mini skein for heel from Goosey Fibers (Wizard of Oz Advent Calendar yarn) Pattern: OMG Heel Socks by Megan Williams ($5 knitting pattern available on Ravelry) Ravelry Project Page Yarn: Pigskin '25 Exclusive- 60 points Progress: First sock done. Onto the leg of the second sock. Hattie knit on them at her uncle's birthday party.   Traveler Sweater Pattern: The Traveler by Andrea Mowry ($9 pattern available on Ravelry & the designer's website) Yarn: Hazel Knits Small Batch Sport (90/10 SW/Nylon) Needles: US 3 (3.25 mm) & US 4 (3.5 mm) Ravelry Project Page Sleeve progress- knit a few more sets of decreases on the first sleeve. Still have a second sleeve to go and the whole hood. Focusing a bit more on Christmas gifts coming up so this one will be taking a backseat.   Brainstorming Queen Elsa Amigurumi by Chiara Cremon. Free crochet pattern available on Ravelry. You can find lots of cute character patterns on her Instagram account. Zach- maybe something spiderman   From the Armchair Heart the Lover by Lily King. Amazon Affiliate Link. Check out the October Book Club Episode of the Bad on Paper Podcast where they talk about this book. Sandwich by Catherine Newman. Amazon Affiliate Link. Three Days in June by Anne Tyler. Amazon Affiliate Link.   Note: Some links are listed as Amazon Affiliate Links. If you click those, please know that I am an Amazon Associate and I earn money from qualifying purchases.   Crafty Adventures During Gabriella & Zachary's sleepover we pained and made plastic ornaments with spiraled pipe cleaners inside. So cute and easy!   Knitting in Passing A cute preteen girl came over when I was crocheting on the train to ask what kind of hook I was using and then asked if I was making a stocking for Christmas. I asked if she crocheted. She said yes but didn't offer more. When she went back to the grown up she was with, they gave her a big high five. So cute. Then the gentleman across from me who saw me counting rows then asked what happened if I lose count. Told him I could read the stitches. He congratulated me onto who new addition to our family.   In My Travels I shared highlights from a recent trip to New York City. I spent a wonderful morning at the MET Aida Silvestri- artist from Eritrea who had a triptych of pieces on display. Her work is motivated by social concern, but it also explores the camera's ability to connect people to a place. In these portraits of immigrant women, the artist strategically blurs her subjects' faces. This gesture, born of a need for protective anonymity, seems to evoke a greater enigma of the self. Mapping the course of migration to London are lines of thread stitched into the surfaces of the print- permanent, identity-altering interventions. Silvestri regards her series as a documentary project dedicated to those travelers who never reached their destination. Two embroidery samplers from Bostonian women from the late 1700s that were just beautiful. We visited the Chelsea Flea- I got a cool pair of earrings We got cookies from Levain Bakery We made a quick trip to Knitty City and Laura picked out yarn for a hat Musical- Two Strangers Carry a Cake Across New York We also saw Blue Moon at the movies. Tells the story of Lorenz Hart's struggles with alcoholism and mental health as he tries to save face during the opening of "Oklahoma!".   KAL News   Pigskin Party '25 Event Dates: KAL Dates- Thursday September 4, 2025- Monday February 9, 2026 Find everything you need in the Start Here Thread in the Ravelry Group Official Rules Registration Form  (you must be Registered to be eligible for prizes) Enter your projects using the Point Tally Form Find the full list of Sponsors in this Google Doc. Coupon Codes are listed in this Ravelry Thread Exclusive Items from our Pro Shop Sponsors are listed in this Ravelry Thread Questions-  ask them in this Ravelry Thread or email Jen at downcellarstudio @ gmail.com Check out this Ravelry Thread with helpful tips for the event, crowd sourced from our incredible players.   Updates In This Episode Our Official Sponsor for Quarter 1 (October): Love in Stitches with Knitty Natty- Winner Announced julicorn.makes made a Maxine Hot Water Bottle Cozy by Laura Penrose (fair isle snowflakes)- Ravelry Project Page MrsZoom made Knitty Natty's Yarn Cozy Lite with the new football exclusive pattern in Colts colors- Ravelry Project Page Random number generator chose yesthatshelby as our winner! Pink Challenge is over- details in this Ravelry Thread. Winner Announced! CinderGA made Defying Gravity Socks by Lisa Ross- Paper Daisy Creations- Ravelry page Wizabef knit the Elinor Mittens by Irene Nielson- Ravelry Project Page Random number generator picked Alice Ortega who knit the Barn Swallow Socks by Cheryl Toy- Ravelry Project Page Count On It Challenge hosted by Twice Sheared Sheep, Official Sponsor for Quarter 2 (November). Details in this Ravelry thread. Official Sponsor for Quarter 3 (December)- Suburban Stitcher  Details announced. See details in this Ravelry Thread. Stay tuned for more about our Official Sponsor for Quarter 4 (January)- Yarnaceous Fibers Charity Challenge (runs through Thanksgiving)- details in this Ravelry Thread (36 of you have already asked for the address to mail in items! THANK YOU). Please email me to request the address.   Commentator Update (links in this section go to Ravelry)   Quarter 2 is in full swing and, when I looked today, 9 players had already submitted for points for the Q2 challenge!  Are you still thinking of what you can make that is at least 60 rows, using a row counter?  Here are some ideas! Hats! Many of our early Q2 finishers completed hats.  Neferetri, Hollyelyse and Janknitdun completed beautiful cabled hats...I bet the row counter came in handy for those projects! Kimbuktu7 completed a lovely colorwork hat Adrie9 completed a lovely two colored musselburgh hat  Neckwear is also a popular choice among our early Q2 finishers Mikkaelab completed a lovely crocheted cowl and a knit bandana! Sandyrlevin also completed a cowl in steelers colors (note--she used a pattern by PSP Knitty Natty too)--Way to rack up those points! There's still plenty of time for you to get your projects in for Q2. These finishers have definitely demonstrated that there are plenty of patterns with at least 60 rows that work up in a flash!   PepperRN added in Pigskin Party Tips Thread on Ravelry If you are budgeting but still want to support sponsors buy something re usable. Stitch markers can be used in 1 project and then when finished in the next. I like knitting hats for charity so I bought a hat pattern from a sponsor. I put that pattern with a sponsor bag and sponsor stitch markers and can knit it over and over during the PSP.   On a Happy Note New York City! I took the train this time which was a great option. Laura and I had dinner with two of her pilates clients. We all enjoyed Gabriella and Zachary's first sleepover. We watched the KPOP Demon Hunters movie and after going to bed early and reading the Hot Air Balloon book, wehad fun hunting for the orange eyed monster! Dan made the kids pancakes and we'll put their photos on the collage wall in the guest room. Gabriella asked for a unicorn and a ghost Spiderman. Zach wanted Spiderman. I received a really nice message from my cousin Gayle who was visiting her friend in NH and let me know that Mom's shawl that she chose was keeping her warm. Love you Gayle! My childhood friend Maribeth has shared a few photos of things her family has found when cleaning out her parents' attic- costumes and things my mom made. It was sweet of her to send me those photos so we could reminisce. I finally got to join Beth's Karaoke Night Zoom (part of the Love in Stitches Membership). Dad is recovering from a back injury but doing better. We successfully moved my grandmother into the Memory Care side of the independent living home she's lived at for 5 years. Hope this will be a good fit for her. I got a massage this week!   Quote of the Week   "In November, the earth is growing quiet. It is making its bed, a winter bed for flowers and small creatures. The bed is white and silent, and much life can hide beneath its blankets."   ― Cynthia Rylant, In November  ------   Thank you for tuning in!   Contact Information: Check out the Down Cellar Studio Patreon! Ravelry: BostonJen & Down Cellar Studio Podcast Ravelry Group Instagram: BostonJen1 YouTube: Down Cellar Studio Facebook: https://www.facebook.com/downcellarstudio Sign up for my email newsletter to get the latest on everything happening in the Down Cellar Studio Check out my Down Cellar Studio YouTube Channel Knit Picks Affiliate Link Bookshop Affiliate Link Yarnable Subscription Box Affiliate Link FearLESS Living Fund to benefit the Blind Center of Nevada Music -"Soft Orange Glow" by Josh Woodward. Free download: http://joshwoodward.com/ Note: Some links are listed as Amazon Affiliate Links. If you click those, please know that I am an Amazon Associate and I earn money from qualifying purchases.  

Welcome to The Times of Israel's Daily Briefing, your 20-minute audio update on what's happening in Israel, the Middle East and the Jewish world. Diplomatic correspondent Lazar Berman and diplomatic reporter Nava Freiberg join host Jessica Steinberg for today's episode. As US special envoy Steve Witkoff and advisor Jared Kushner meet with Prime Minister Benjamin Netanyahu to discuss the state of the ceasefire, Berman reports on the diplomatic push and pull with Hamas and the delayed release of hostage bodies, in violation of said ceasefire. Berman notes that the US and Turkey are currently pressuring Israel to allow the safe release of some 100 Hamas fighters holed up in Gaza tunnels located on the Israeli-controlled side of the Yellow ceasefire line in southern Gaza's Rafah in exchange for yesterday's release of Hadar Goldin's body, although that release was part of the initial hostage deal. Berman discusses the lack of IAEA investigations into new Iranian nuclear sites, as Iran appears to be preparing for another round of the conflict with Israel. He also talks about the diplomatic situation with Hezbollah, as Lebanon's disarmament of the terrorist group seems to be taking place at a slower pace than its rearmament, creating the potential for another Israeli operation to the north. Following the release home of fallen soldier Hadar Goldin, Freiberg discusses the relentless struggle by the Goldin family over eleven years and their repeated calls to take a more aggressive stance against Hamas, criticizing any deterrence or concessions taken with the terror group. Check out The Times of Israel's ongoing liveblog for more updates. For further reading: Netanyahu meets with Kushner on Gaza ceasefire, remaining hostages Another Israel-Iran war increasingly seen as just a matter of time, NYT reports Israel said to accuse Lebanese army of failing to prevent Hezbollah from rearming Hamas announces it will return body of IDF soldier Hadar Goldin, held since 2014 After decade of deadlock, return of Hadar Goldin’s body may bring closure to captive nation Subscribe to The Times of Israel Daily Briefing on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. This episode was produced by Podwaves. IMAGE: Leah and Simcha Goldin, parents of fallen soldier Hadar Goldin, offer a statement after the release home of their son's body outside their Kfar Saba home on November 9, 2025 (Yehoshua Yosef/Flash90)See omnystudio.com/listener for privacy information.