Podcasts about business branding

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Best podcasts about business branding

Latest podcast episodes about business branding

Doing It For The Kids
You've rebranded — now what?

Doing It For The Kids

Play Episode Listen Later Jun 19, 2025 20:55


In this episode, Frankie Tortora and Steve Folland have a chat in response to a question from strategy and planning specialist Sophie Greenwood. She says:“Hi Frankie & Steve,I'm writing this while feeding my baby in a sensory room. True story!Anyway, I'm going to be rebranding and renaming my business in the autumn, and wondered if you had any advice for what steps I could take between now and then to make it land with a bang? The rebrand has already been done with a designer (Mad About The Brand) — it's all ready. I just want to make sure it cuts through the noise and makes some waves.I'm also coming back from maternity leave very soon — so it's all a lot of change at once!Would love to hear your thoughts. Thanks!”What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community. •••Sophie Greenwood's websiteFrankie Tortora's websiteSteve Folland's websiteSteve's podcast - Being FreelanceDoing It For The Kids websiteDIFTK InstagramSupport DIFTK on Ko-Fi•••This episode is supported by With Jack.With Jack protects sole traders and limited companies on the high seas of freelancing so you're free to navigate uncharted territories and fish for amazing projects. With Jack is all about insurance for freelance creatives. Simple. That doesn't mean more forms or faff — it means less. It's not about endless features and stale service — it's about one solid policy and the personal touch.With Jack is a trading style of Ashley Baxter Limited which is authorised and regulated by the Financial Conduct Authority. You can check this by visiting the Financial Services Register.https://withjack.co.uk/why-do-i-need-insurance/

Make It Pop

Make It Pop

Play Episode Listen Later Jun 12, 2025 12:02 Transcription Available


You've probably said it. I've definitely said it. “I want my brand to feel premium.” But here's the thing, when everyone's trying to look luxe, it all starts to look the same. In this episode, I'm calling out the Pinterest-perfect branding trap and sharing why chasing the “premium” vibe might actually be holding your business back.We'll chat about:What premium really means (hint: it's not beige with gold foil)The branding mistakes that make you blend inWhy playing it safe is the opposite of high-endAnd how to build a brand that's actually aligned, magnetic, and irresistiblePlus, I'm giving you five practical steps to shift your branding from meh, without losing yourself in the process. So if your brand feels flat, safe, or too similar to someone else's... this one's for you.x MorganConnect with me:Follow The Fearless Designer on Instagram@the.fearless.designerHead to The Fearless Designer Website for more infowww.thefearlessdesigner.com.au

Make It Pop

Make It Pop

Play Episode Listen Later May 22, 2025 12:27 Transcription Available


Hi guys! Super pumped to bring you this episode after a tiny break (not so tiny...)If you've ever wondered, “Is this too weird to put in my branding?”, well this episode is for you. And spoiler alert! It's probably the exact thing that'll make you unforgettable.I also share how turning 40 sent me into a bit of a spiral (hi, existential dread), and how I've been journaling my way back to myself, quirks and all.We're talking about the weird little things that make you you, the colour you're obsessed with, the phrases you always say, your slightly awkward sense of humour, and how those exact things are what your brand is begging for.I'll give you a bunch of ways to actually use your quirks in your branding (yep, even the stuff that feels random) and make your business feel more like you, without sacrificing strategy.If you've ever felt like your brand is blending in, this episode is your reminder to stop being beige (unless you LOVE beige) and start owing the quirks that make you so unique.x MorganConnect with me:Follow The Fearless Designer on Instagram@the.fearless.designerHead to The Fearless Designer Website for more infowww.thefearlessdesigner.com.au

Sjelfull Business-podden m/ Mayka Brevik
Business & branding - en intro til perlesekvensen

Sjelfull Business-podden m/ Mayka Brevik

Play Episode Listen Later May 14, 2025 44:19


Mayka koser seg på Skogheim og tar deg med inn i gene keys og den første sfæren i gene keys (ditt brand). Se gratis masterclass om å våge din livsoppgave her: https://www.sjelfullbusiness.no/lev-godtHer blir du med på BREAKTHROUGH:https://www.soulspace.no/breakthroughHer setter du deg på ventelista til Kickstart din sjelfulle business, slik at du kan lære mye mer om human design og gene keys: https://www.sjelfullbusiness.no/kickstartHer blir du med på retreat på Skogheim i august (kun 12 plasser, meld deg på nå): https://www.sjelfullbusiness.no/energistrategi25Kjøp bok om perlesekvensen her: https://www.adlibris.com/nb/bok/prosperity-9781999671020?utm_source=google&utm_medium=cpc&utm_campaign=AR%3A+BOK+-+pMAX+Shopping+-+Generic+-+Böcker+ENG&gad_source=1&gad_campaignid=17336440212&gbraid=0AAAAAD8Kz5lKGdgqkmOOs169rddBbYs0l&gclid=CjwKCAjw24vBBhABEiwANFG7y6hUefV739skQgiLKmu0uQEiqcF26OXOSTGC10xVC9ymga96-mUhdhoCgB8QAvD_BwE Hosted on Acast. See acast.com/privacy for more information.

Make It Pop

I turned 40 this week… and something feels off. Ok, more like I'm pooping my pants

Make It Pop

Think branding is just about pretty logos and colour palettes? Think again.In this episode, I'm breaking down exactly how strong, strategic branding supports real business growth, beyond just the visuals. From building trust and streamlining systems to increasing confidence, charging premium prices, and attracting your dream clients, branding touches every part of your business.Whether you're ready for a full glow-up or just need to reconnect with your current brand, this episode will help you understand where branding fits into your business ecosystem, and why it's one of the smartest investments you can make.If you've ever wondered, “What's the actual ROI of branding?” this one's for you.x MorganConnect with me:Follow The Fearless Designer on Instagram@the.fearless.designerHead to The Fearless Designer Website for more infowww.thefearlessdesigner.com.au

Make It Pop

Make It Pop

Play Episode Listen Later Mar 29, 2025 10:22 Transcription Available


Feeling stuck on picking the perfect brand colour? Wondering if you need a signature shade like Tiffany blue or Coca-Cola red to stand out online?In this episode, I'm diving into one of the most common branding questions I get asked: Does your personal brand actually need a standout colour? Spoiler alert! It's not about being loud, it's about being aligned.We'll chat about:Where the pressure to have an iconic colour comes fromWhy picking a trending shade won't make your brand memorableHow to choose colours that feel like youWhen a hero colour actually does helpAnd why your presence and personality matter more than a colour swatchWhether you're brand new or deep in a rebrand spiral, this one will help you breathe a little easier and feel way more confident in your brand palette choices.Your colour is a tool, not a rule. Let's make it work for you.x MorganConnect with me:Follow The Fearless Designer on Instagram@the.fearless.designerHead to The Fearless Designer Website for more infowww.thefearlessdesigner.com.au

Coffee w/#The Freight Coach
1161. #TFCP - Turning Your Business into a Scalable Growth Engine!

Coffee w/#The Freight Coach

Play Episode Listen Later Mar 25, 2025 34:02 Transcription Available


Listen to another compelling and insightful conversation today as we have SOLVR's CEO, Anthony Kokal! Anthony delves into his strategic vision for growth, highlighting their shift from a lifestyle business to an acquisition-focused model, the importance of niche specialization for higher returns and maintaining a reputable brand, protecting one's reputation in the transportation industry, his enterprise-level approach targeting larger clients, and the balance between organic growth and acquisitions!   About Anthony Kokal With over a decade of experience in the logistics industry, Anthony Kokal is the CEO of SOLVR, a specialized logistics provider and a member of KODIS Holdings, a thoughtfully curated collection of niche logistics companies. SOLVR offers warehousing, transportation, and supply chain technology services tailored for demanding end markets. Anthony has built his expertise through leadership roles in business development, operations, corporate development, and as CEO. His deep-rooted knowledge of the logistics field spans his entire life, making him a recognized expert in delivering innovative, strategic solutions for complex supply chain challenges.   Connect with Anthony Website: https://solvrlogistics.com/  LinkedIn: https://www.linkedin.com/in/anthony-kokal-b56ba467/  

Digital Trailblazer Podcast
AI-Proof Your Business And Avoid Getting Replaced by AI with Virgilia Verjoghe

Digital Trailblazer Podcast

Play Episode Listen Later Feb 20, 2025 37:21


Episode 129: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptLike the invention of the Internet, AI is drastically and permanently changing the world.In this episode Virgilia Verjoghe explains the changes you need to make to  "AI-proof” your business and prevent AI from replacing what you do so you can not only survive the AI revolution, but thrive in it.About Virgilia Verjoghe: Virigilia is a multi-lingual brand growth and leadership communication advisor, speaker and corporate trainer. She is the Founder/CEO of VV Global Partners, a Miami-based consultancy agency specializing in helping businesses driving growth and maximizing revenue with cutting-edge sales, brand innovation and communication strategies integrated with parnerships and events.Connect with Virgilia:https://www.vvglobalpartners.com/ https://www.instagram.com/virgilia.virjoghe/ https://www.linkedin.com/in/virgiliavirjoghe/Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazerTikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer

sternloscreative – unplugged
Sternenfolge 82 - 3 fatale Fehler bei der Auswahl deiner Branding-Farben

sternloscreative – unplugged

Play Episode Listen Later Feb 19, 2025 16:19


THEMENFOLGE Farben sind mehr als nur eine Frage des Geschmacks – sie bestimmen, wie deine Marke wahrgenommen wird. In dieser Folge erzähle ich dir, welche drei Fehler du bei der Farbwahl unbedingt vermeiden solltest: deine Lieblingsfarbe ungefiltert übernehmen, dich von Trends leiten lassen und Farben nur am Bildschirm auswählen. Warum du mit einer strategischen Farbwahl deine Markenbotschaft stärkst und für einen stimmigen Auftritt sorgst.

Millionaire Car Salesman Podcast
EP 10:05 The Top 10 Phone Sales Skills Every Salesperson Needs to Know to Be Successful

Millionaire Car Salesman Podcast

Play Episode Listen Later Feb 11, 2025 54:28


In this episode of the Millionaire Car Salesman Podcast, LA Williams, Vice President of Dealer Synergy, takes the wheel while Sean V. Bradley attends the Super Bowl LIX! Joined by the vibrant Tianna Mick, known in the industry as "T Got Your Keys," LA delves deep into strategies that transform ordinary sales calls into profit-generating interactions. With emphases on tone, customer rapport, and overcoming common pitfalls in sales conversations, this episode is rich with actionable advice for car sales professionals looking to elevate their game! "Questions control the conversation. Whoever gets the most questions answered is who wins." – LA Williams From addressing the frequent mistakes salespeople make on inbound calls to finely tuning one's auditory skills for detecting buying signals, LA offers a masterclass in sales acumen that stems from years of experience. His anecdotes, interspersed with Tianna's astute questions, unveil techniques on managing customer interactions effectively over the phone. By sharing insights into how to instantaneously build trust and utilize storytelling for impactful sales, the episode equips listeners with robust strategies to handle even the most challenging customer situations. Real-life examples underscore the vital role of strategic communication in fostering successful sales outcomes!   Key Takeaways: ✅ Tone and Energy are Crucial: Establishing the right tone and energy at the start of a call can significantly influence the customer's responsiveness. ✅ Word Choice Matters: Phrases such as "tell me" and "I'm just wondering" can inspire empathy and facilitate open dialogue with customers. ✅ Listening for Genuine Interest: Picking up on subtle cues in a customer's questions can reveal their level of interest and intent to purchase. ✅ Leveraging Storytelling: Effective storytelling can bridge communication gaps, making the sales process more relatable and engaging. ✅ Handling Objections with Empathy: Questions control conversation; using them strategically can navigate and manage challenging interactions.     About LA ‘The Blind Master' WilliamsL.A. Williams, Vice President and Partner of Dealer Synergy, has over 15 years of automotive sales experience and is dedicated to helping others grow and succeed. Starting as a frontline analyst, he quickly rose through the ranks to become Vice President while remaining hands-on with Dealer Synergy's programs. Known as “The Blind Phone Master,” L.A. has been blind for 37+ years and has mastered the art of sound, tone, and inflection, making him the ultimate phone sales coach. He has trained thousands of automotive professionals, including sales teams, managers, and dealer principals, with his “Phone Sales Mastery” strategies. A sought-after speaker, L.A. has presented at the NADA Convention, 20 Groups, and the Internet Sales 20 Group.  L.A. also co-hosts the Millionaire Car Salesman Podcast, the Against All Odds Radio Show, and moderates the Millionaire Car Salesman Facebook Group. Beyond automotive, he's a successful music producer, having worked with stars like Dr. Dre, Lil Wayne, and Katy Perry, and was even the voice of Jigsaw in four SAW movies. L.A. brings his audio expertise and creativity to the industry, using “entertrainment” to motivate and inspire automotive professionals. About Tianna ‘T Got Your Keys' Mick Tianna Mick aka T Got Your Keys is a known industry expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry! Tianna is a 4x NADA Convention Speaker and the YOUNGEST NADA Speaker in History to date, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 3.8 Million Views, Guest of Brad Lea's Dropping Bombs Podcast, Graduate of Ally's A-List Summit Academy, Speaker at the Florida Independent Automobile Dealers Association, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, published in Digital Dealer Magazine, and reoccurring Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy.     Mastering the Art of Phone Sales: Insights from the Millionaire Car Salesman Podcast   Key Takeaways: Harnessing the power of tone, inflection, and the right vocabulary can dramatically improve phone sales outcomes. Understanding buyer psychology and leveraging storytelling can overcome common objections and build trust. Consistent learning and adaptation are vital for overcoming skepticism and improving skills over time.   Enhancing Phone Sales Through Tone and Inflection In the fast-paced world of automotive sales, mastering phone communication isn't just a skill—it's an art form. LA Williams, VP of Dealer Synergy, highlights a common pitfall: the lack of energy and enthusiasm when taking inbound calls. He humorously points out, "Our energy is not right. We'd be like Synergy Motors." Injecting energy into your voice is crucial for setting the right tone and capturing the caller's attention from the get-go. Williams emphasizes paying attention to not only what customers say, but also how they say it. The subtleties in tone, choice of words, and even pauses can reveal much about a caller's intent. As Williams advises, “You gotta hear,” meaning that a salesperson must attune their ears to these nuances. By asking thoughtful questions and engaging in a way that reflects the customer's language, you can build immediate rapport. "I'm just curious," or "Tell me more," are phrases that both engage the customer and provide deeper insights into their needs and desires. Such nuances extend beyond intro calls. Consider how energy and tone contribute when transitioning a skeptical caller to a quality lead. LA shares an all-too-common scenario: converting callers who've had negative automotive experiences into enthusiastic potential buyers. This transformation relies on infusing conversations with genuine warmth and curiosity, ensuring prospects feel heard and valued.   Storytelling as a Sales Tool In a world where buyers often distrust salespeople, storytelling stands out as a powerful tactic to establish credibility and build rapport. Williams delves into the art of sharing relevant narratives to sway hesitant buyers, emphasizing, “It's so interesting that you say that.” This technique helps to validate a customer's feelings while seamlessly pivoting the conversation towards a positive outcome. Consider the tale of the couple skeptical about getting a good trade-in value. By recounting a past customer's success story, Williams not only builds trust but illustrates dealership expertise and personal investment in customer satisfaction. These anecdotes aren't fabricated but strategically structured to highlight real customer experiences, as Williams illustrates: "If we could do something like that for him, just imagine what we could do for you." This approach illuminates how integrating relatable stories into phone sales can dismantle buyer apprehensions. By connecting emotionally through shared experiences, salespeople can gently guide conversations, allaying fears and deepening engagement. The authenticity of sharing and genuine curiosity about the customer's own journey can transform skeptics into committed, enthusiastic participants in the buying process.   Cultivating Trust in Short Timeframes One of the most intriguing discussions in the podcast revolves around establishing trust quickly over the phone. In phone sales, time is a luxury often absent, making initial impressions paramount. According to Williams, it's vital to repeat the customer's name, entering into what he calls "rapport mode." "Outside of someone's own voice," he explains, "their sweetest sound is their name." Repetition and the correct use of vocabulary also play significant roles in fostering trust. Simple phrases like "That's a great question" can elevate a standard interaction into a personalized experience. These words, paired with targeted storytelling and empathetic response strategies, can captivate and convert callers into loyal customers within minutes. Such approaches extend into broader strategic considerations, such as handling objections and turning skeptics into believers. LA poignantly shares a revelation: often, a sales representative's aversion to phone sales stems from misaligned expectations or an incomplete understanding of call dynamics. By revealing underlying metrics and demonstrating real success cases, Williams consistently shifts perceptions, opening the minds of even the most skeptical callers to what's genuinely possible. Ultimately, the beauty of phone sales lies in blending personal empathy with sharp, strategic communication. The podcast illustrates that with attention, adaptability, and authentic connection, sales professionals can break through barriers. As LA Williams shows, the journey to mastering phone sales is as much about growth in personal effectiveness as it is about understanding buyer psychology. As he closes the episode, “You are the average of the five people you spend the most time with,” inviting us to elevate our game and transform every call into an opportunity for lasting impact.     Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more!   NCC: Credit-Driven Retailing - NCC delivers industry-best credit-driven retailing for auto dealerships, combining a powerful credit and compliance engine and fully integrated CRM/Desking platform for maximum profitability.   Complete CRM: Complete CRM is a streamlined, all-in-one system that simplifies your dealership software and processes so you can manage every aspect of your operation with ease; from tracking and following up on leads, desking deals, managing inventory, marketing to your customers, and more.   Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm.   The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 29,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today!   Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Visit www.podium.com/mcs to learn more!   NCC: Powered by proprietary solutions such as Intelligent Credit Engine™ and LenderSelect™, NCC transforms the car-buying experience for dealers and their customers. From compliance and lender selection to CRM and desking, to marketing and data mining—NCC integrates them all in a single, seamless platform to deliver better customer experiences, maximum efficiency and maximum profit.   Complete CRM: As an innovative leader in the industry for the last 30 years, Complete CRM is designed to give your dealership the competitive edge in a demanding marketplace. Powered by Complete Credit™ and award-winning desking, Complete CRM™ is the industry's only credit and compliance-enabled CRM that lets dealers achieve maximum profitability on every deal. Built on modern technology, Complete CRM seamlessly integrates credit, compliance, inventory, data mining, lead generation, enterprise functionality, and customized reporting in one tool with a single login.   Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential.   Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!

Denise Griffitts - Your Partner In Success!
The Shift to Consumer-Centric Branding with Howard A. Lim

Denise Griffitts - Your Partner In Success!

Play Episode Listen Later Feb 3, 2025 67:36


Welcome to Your Partner In Success Radio – I am your host, Denise Griffitts and today we're diving deep into the world of transformative branding with a true industry maverick - Howard A. Lim. With over 30 years of experience crafting influential brands for industry giants like Apple, Disney, and Honda, Howard is not just a brand architect, but a visionary who has helped companies add billions of dollars in value.As the founder of HOW Creative and author of Authentic Branding, Howard has developed a groundbreaking approach that goes beyond traditional marketing. His unique methodology focuses on appealing to customers through the head, heart, and gut - creating brands that don't just sell products, but build genuine connections.Today, Howard will unpack the critical shift to consumer-centric branding, revealing how businesses can design experiences that truly resonate with their audience. Get ready to learn how to transform your brand from generic to world-class, straight from a man who has done it time and again for some of the most recognizable names in business.Exclusive Offer:Howard has offered an exclusive 'One-On-One Online Brand Assessment' for our audience. This comprehensive session evaluates key branding and marketing elements, including logos, websites, social media, and marketing strategies. Participants will receive actionable insights to strengthen their brand identity and increase sales, with a recorded session provided for future reference.Apply now to secure the special rate of $500 (regularly $2,500). Use the coupon code 'HOW' and click 'Apply' to receive the discount.Application Form: https://www.howcreative.com/online-brand-assessment/Connect with Howard online: Website | LinkedIn | Instagram | Facebook | Twitter We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com

Opt In
Breaking Free: Finding Authenticity in Personal and Business Branding

Opt In

Play Episode Listen Later Jan 29, 2025 33:53


In this episode, Melissa takes you on a deeply personal journey of self-discovery, transformation, and branding authenticity. Sharing insights from her life and career, Melissa dives into the intersection of personal identity and professional branding, offering invaluable lessons for small business owners, employees, and anyone navigating the complexities of showing up authentically in the world.What You'll Learn in This Episode:Melissa's personal story of overcoming constraints in her personal and professional life.The impact of identity on imposter syndrome and professional growth.Why authenticity is crucial for building a scalable business.The importance of cohesive branding for business success.Tips for business owners on balancing personal and business branding.Guidance for employees on navigating personal expression while representing their company brand.Melissa also opens up about her recent experiences of working with a stylist to define her personal style and how that transformation reflected a larger metamorphosis in her business and personal life. She emphasizes the significance of knowing your values, mission, and voice to create a brand that resonates with authenticity and purpose.Whether you're a small business owner, part of a larger organization, or simply someone seeking to better understand yourself, this episode is packed with actionable advice and heartfelt wisdom.Resources Mentioned:Follow Emily Judice @thatgirlemilyjudice on Instagram for more on personal branding and authenticity.Follow @charlacorn on Instagram for more about Personal BrandingLearn more about Melissa and her journey at www.melissafranks.com.Don't Miss Out:Melissa invites you to reflect on your brand identity and take intentional steps to align it with your true self. If this episode resonated with you, be sure to subscribe, share, and leave a review. Together, let's continue the journey from surviving to thriving!Connect with Melissa:Instagram: @melissa_franksWebsite: www.melissafranks.comTune in and start uncovering your authentic brand today!

Digital Trailblazer Podcast
3 Keys to Attract High-Value Clients for Your Online Business with Kierra Jones

Digital Trailblazer Podcast

Play Episode Listen Later Jan 20, 2025 41:26


Episode 121: Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-scriptEverybody wants to attract “buyers” and “high-value” clients, yet many online business owners find themselves chasing after customers and clients by offering to do more, for less money, and still struggle to make sales.In this episode, Kierra Jones discusses with us how you can find and attract customers and clients who are willing to pay more for you to do LESS, and how to market to them in a way that makes the sales process easy.About Kierra Jones: Since 2016, Kierra Jones has empowered thousands of women to amplify their voice, value, and visibility through powerful messaging that commands their true worth. Often called in the industry "The Client Whisperer" and "The Human ChatGPT" for her expertise in crafting messaging that connects and converts.As a Sales Messaging & Mindset Coach, she transforms how women show up, speak, and sell their expertise, leading to dramatic increases in confidence, client attraction, and sales.Kierra's clients have seen remarkable growth, doubling their audiences, engagement, and visibility, while 2-10x'ing their conversions and sales in just 3-12 weeks.Grab Kierra's FREE Messaging Workbook: https://www.kierrajones.com/freemessagingworkbookConnect with Kierra: https://www.kierrajones.com/ https://www.facebook/thekierrajones https://www.instagram/thekierrajones https://www.youtube.com/@thekierrajonesGrab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script✅ Connect With Us:Website - https://DigitalTrailblazer.comFacebook - https://www.facebook.com/digitaltrailblazer/TikTok: https://www.tiktok.com/@digitaltrailblazerTwitter: https://twitter.com/DgtlTrailblazerInstagram: https://www.instagram.com/DigitalTrailblazer 

From Startup to Wunderbrand with Nicholas Kuhne
Scale Your Personal Brand and Business as a Digital Nomad

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later Jan 9, 2025 26:26


We highlighting how Zach overcame his fear of public speaking and built a successful life while traveling to over 24 countries. Discover his insights on personal branding, the digital nomad lifestyle, and the importance of trust and community when scaling a business. Zach also reveals his free business education platform and the importance of learning to market effectively for long-term success.[00:00:00] Introduction and Overcoming Fear of Public Speaking[00:03:00] Zach's Corporate Background and Transition into Real Estate[00:06:00] The Power of Sales and Community Building[00:08:00] Understanding Brand Valuation[00:10:00] Becoming a Digital Nomad: Zach's First Moves[00:14:00] Emotional Intelligence and Overcoming Social Anxiety[00:19:00] Personal Branding vs. Business Branding[00:22:00] Zach's Free Business Education Platform Explained 

She Believed She Could Podcast
Top 5 Business and Branding Trends for 2025

She Believed She Could Podcast

Play Episode Listen Later Dec 17, 2024 20:51


What You'll Learn in This Episode:Why personalization is no longer optional in branding.How to connect with your audience in a way that builds loyalty and trust.The mindset shift that will set your brand apart in a crowded market.Practical tips for implementing these trends in your 2025 game plan. Links and Resources Mentioned:Follow me on Instagram for more tips and insights @allisonwalshJoin the She Believed She Could community to surround yourself with like-minded women leveling up in life and business.Ready to take your brand to the next level? Let's work together. Don't Miss This Episode If:You're ready to level up your business and brand in 2025.You want to stay ahead of industry trends and stand out in your space.You're committed to building a brand that feels authentic and impactful. Subscribe & Share:If you loved this episode, make sure to subscribe so you don't miss future insights, strategies, and inspiration to help you shine bright and achieve abundant success. Share it with a friend who's ready to build something amazing in 2025! Connect with AllisonInterested in working together? Fill out this form.www.instagram.com/allisonwalshwww.shebelievedbook.comwww.allisonwalshconsulting.comwww.abundantsuccesss.co

Digital Business Evolution with Jessica DeRose
Best of DBE 2024: Personal Branding vs Business Branding for Your Business

Digital Business Evolution with Jessica DeRose

Play Episode Listen Later Dec 12, 2024 21:32


As we reflect on the incredible journey of 2024, we can't help but feel grateful for the amazing support from our fantastic listeners like YOU. As we bid farewell to 2024, we sifted through our archive and we've curated a list of the BEST of the BEST for your listening pleasure. Thats right! The Best of 2024 DBE podcast episodes…served up for you! Key Takeaways: Learn about the challenges and implications of being the face of a personal brand.  Learn Strategies for offering free services to generate reviews and interest. Learn about the Challenges and misconceptions around charging "what you're worth.” As always, cheers to your evolution! Episode Resources Check out the YouTube video for today's podcast right here: https://www.youtube.com/@jessicaderose/videos and don't forget to like, comment and subscribe! For all the juicy details of The Club Membership, CLICK HERE:  https://www.jessglazer.com/theclub Join Legacy Lounge a 6 Month Mentorship for the leader who wants to create a legacy brand

Millionaire Car Salesman Podcast
EP 9:27 Never Have a Slow Winter Again: Mastering Holiday Strategies & Tactics for Maximizing Year-End Car Deals

Millionaire Car Salesman Podcast

Play Episode Listen Later Nov 19, 2024 51:41


In this festive and action-packed episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and Tianna 'T Got Your Keys' Mick uncover the secrets to transforming the holiday season into your dealership's most profitable time of the year! "This was the most lucrative season when I was selling cars because of the tactics we're discussing today." - Tianna Mick As consumer spending surges during Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year's, Sean and Tianna provide actionable strategies to make your dealership stand out. From crafting irresistible holiday-themed promotions to building emotional connections with buyers, they reveal how to tap into the holiday mindset and close more deals than ever. ✨ Key Takeaways You Don't Want to Miss: ✔️ Understanding the holiday buyer's mindset and financial behaviors. ✔️ Proven promotional strategies that attract attention AND conversions. ✔️ Festive branding techniques that build trust and excitement. ✔️ Inventory planning to meet demand without overstocking. ✔️ How to incentivize referrals and leverage holiday buzz for long-term success. ✔️ Tips to carry holiday momentum into the new year! "During the holiday season, people are naturally conditioned to knowing that they've got to spend money. Let's take advantage of that." - Sean V. Bradley Whether you're a dealer principal, sales manager, or automotive professional looking to crush your year-end goals, this episode is packed with the tools and tactics you need to end the year strong and set yourself up for success in 2025.

Millionaire Car Salesman Podcast
EP 9:25 Navigating the 2024 Election: Potential Outcomes and What They Could Mean for Auto Dealers and Automotive Sales

Millionaire Car Salesman Podcast

Play Episode Listen Later Nov 5, 2024 51:52


In this insightful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and guest Tianna Mick aka T Got Your Keys tackle the timely topics of the upcoming 2024 election and touch on the upcoming holiday season, both of which bring unique challenges and opportunities for auto dealers. With Election Day… TODAY, Sean and Tianna discuss how potential shifts in political leadership could influence the automotive industry, touching on topics like tax policies, economic incentives, and interest rates. From creating urgency to tapping into festive consumer sentiment, Sean and Tianna share tips on how to keep momentum high and overcome customer hesitations. Whether it's adapting to economic changes or making the most of the holiday buzz, this episode is packed with practical insights that will help dealers stay ahead. Don't miss out on these valuable strategies to keep your dealership thriving, no matter the season or political climate!   Key Takeaways Voting and Participation: Emphasize the civic responsibility of voting and how dealerships can reflect this engagement in their marketing efforts. Creating Urgency: Sales professionals should focus on building urgency and excitement, irrespective of political or economic climates, to drive immediate sales. Navigating Economic Changes: Understand the impact of political shifts on factors such as interest rates and tax incentives, and adjust sales strategies accordingly. Holiday Marketing Strategies: Utilize holiday themes to connect with consumers, offering special promotions and leveraging festive sentiment to increase dealership traffic. Customer-Centric Approach: Prioritize understanding customer needs and preferences to effectively tailor sales pitches and rebut potential objections.   About Tianna Mick aka T Got Your Keys Tianna Mick aka T Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. At only 19 years old, Tianna was consistently the top-grossing salesperson in her dealer group, averaging 20+ units and generating $10K each month in personal income. Tianna is globally recognized for her award-winning website TGotYourKeys.com, voted #1 Personal Website in the Automotive Industry! Tianna is currently the Youngest NADA Speaker in History and an overall 4-time NADA Convention Speaker, awarded #1 Influential Female Car Salesperson, TikTok Influencer with over 5 Million Views, Youngest Automotive CBT News Guest Feature, CDK Paving The Way 2024 Award Winner, WOCAN Rising Star 2023 Award Winner, Guest of Brad Lea's Dropping Bombs Podcast, Guest on Car Guy Coffee Podcast, Guest on Chicks In Charge: Automotive Edition Podcast, Graduate of Ally's A-List Summit Academy, Women Automotive Network (UK) Conference Speaker, Women In Automotive Conference Speaker, ASOTU Con Speaker, DrivingSales Conference Speaker, Florida Independent Automobile Dealers Association Speaker, TrueCar's TrueTalk Panel Discussion Leader concerning Diversity, featured and published in INC Magazine,  published in Digital Dealer Magazine, and 5-time Digital Dealer Speaker, Internet Sales 20 Group Speaker, and now Chief Marketing Officer at Dealer Synergy. Tianna is a sought-after industry influencer and has had General Motors Corporate invite Tianna to speak on their behalf on the importance of Diversity, Realities & Economics within the LGBTQ+ Community, for the Automotive Industry! Resources: Podium: Discover how Podium's innovative AI technology can unlock unparalleled efficiency and drive your dealership's sales to new heights. Visit www.podium.com/mcs to learn more! Dealer Synergy & Bradley On Demand: The automotive industry's #1 training, tracking, testing, and certification platform and consulting & accountability firm. The Millionaire Car Salesman Facebook Group: Join the #1 Mastermind Group in the Automotive Industry! With over 28,000 members, gain access to successful automotive mentors & managers, the best industry practices, & collaborate with automotive professionals from around the WORLD! Join The Millionaire Car Salesman Facebook Group today! Win the Game of Googleopoly: Unlocking the secret strategy of search engines.     The Millionaire Car Salesman Podcast is Proudly Sponsored By: Podium: Elevating Dealership Excellence with Intelligent Customer Engagement Solutions. Unlock unparalleled efficiency and drive sales with Podium's innovative AI technology, featured proudly on the Millionaire Car Salesman Podcast. Dealer Synergy: The #1 Automotive Sales Training, Consulting, and Accountability Firm in the industry! With over two decades of experience in building Internet Departments and BDCs, we have developed the most effective automotive Internet Sales, BDC, and CRM solutions. Our expertise in creating phone scripts, rebuttals, CRM action plans, strategies, and templates ensures that your dealership's tools and personnel reach their full potential. Bradley On Demand: The automotive sales industry's top Interactive Training, Tracking, Testing, and Certification Platform. Featuring LIVE Classes and over 9,000 training modules, our platform equips your dealership with everything needed to sell more cars, more often, and more profitably!     Impact of Elections and Holidays on the Automotive Industry: A Comprehensive Analysis Key Takeaways Election outcomes significantly influence the automotive industry through tax incentives, interest rates, and regulations. Automotive professionals can utilize holiday seasons creatively to boost sales and customer engagement. Effective use of marketing strategies around elections and holidays can increase sales and client retention. The intersection of political and seasonal changes presents a unique opportunity for automotive professionals to adapt and thrive. As Sean V. Bradley and Tianna Mick dissected in their lively conversation, the election and holiday seasons bring distinct challenges and opportunities in the car sales industry. They shared insights on how both factors influence consumer behavior and dealership operations, reminding us that success often hinges on adaptability and effective communication. Navigating Election Impact on Automotive Sales Elections play a pivotal role in shaping economic policies that directly affect the automotive industry. Sean V. Bradley underscores the importance of understanding these impacts, noting, "It's our job at the dealership to create urgency and excitement… to get people to want to buy a car today." The election outcomes can sway consumer confidence and spending through changes in economic policies, interest rates, and market conditions. Tax Policies and Economic Incentives Different administrations often prioritize various sectors differently, leading to shifts in tax policies and economic incentives. Sean points out, "Changes to tax policies can influence dealerships' profitability and how much consumers can spend on vehicles." Such changes can either encourage growth through tax breaks or increase operational costs due to higher taxes, impacting both dealerships and buyers. Impact of Interest Rates and Financial Markets Interest rate shifts are another critical area influenced by elections. According to Sean, "Different political administrations influence fiscal policy, which impacts interest rates." Rising rates can increase monthly payments, making vehicle loans more expensive, whereas lower rates can boost affordability. This dynamic requires dealers to stay informed and communicate effectively with potential buyers to overcome their hesitations. Leveraging the Holiday Season for Car Sales Holidays are a powerful tool for dealerships to engage customers and motivate purchases. The festive spirit offers a backdrop to create urgency and excitement, driving consumers to make purchases. Tianna Mick highlights the potential, saying, "The most important part is making sure you're aware… creating your own marketing strategy in automotive." Utilizing Marketing Strategies Creating engaging marketing strategies for the holiday season involves more than simple sales pitches. Tianna emphasizes, "Being involved in the community and aware of local events can help create a more personalized and successful marketing strategy." Sending personalized greetings and leveraging multimedia platforms can enhance customer relationships and keep your dealership top of mind. Offering Value During the Holidays During the holidays, consumers are more open to spending, making it an ideal time for dealerships to offer unique value propositions. Whether through special financing deals, holiday-themed promotions, or personalized customer interactions, aligning sales strategies with the holiday spirit can significantly boost sales. Tianna advises, "Using a mix of traditional and digital platforms can amplify your message effectively." Building a Resilient Business Mindset Navigating changes in political and economic climates requires a resilient and informed approach. Automotive professionals must be agile, continuously adapting strategies to match the external environment. Sean V. Bradley encapsulates this mindset, stating, "It's not about who the president is; it's about your skills and ability to sell a car today." Importance of Staying Informed Being aware of political changes and potential economic implications is crucial for automotive professionals. Sean advises staying neutral in political discussions while being ready to address customer concerns with facts, stating, "You're not here to give a therapy session… it's your job to sell a car." Understanding the implications of policies can help guide conversations and build trust with customers. Emphasizing the Customer's Needs Ultimately, the focus should remain on solving the customer's needs, irrespective of external changes. Tianna highlights, "The biggest investment here at the dealership we're here to make is solving your problem." By emphasizing customer-centric solutions, dealers can foster loyalty and satisfaction, even amidst uncertainties. The realms of political shifts and festive seasons offer automotive professionals unique challenges and opportunities. As Sean V. Bradley and Tianna Mick articulate, by remaining informed, adapting strategies, and focusing on customer needs, professionals can not only navigate but thrive in these dynamic periods. The ability to transform obstacles into opportunities is what sets successful dealerships apart in the ever-evolving automotive landscape.

Her Success Story
Lessons in Resilience and Reinvention with Aaron Grossman

Her Success Story

Play Episode Listen Later Oct 28, 2024 25:29


This week, Ivy Slater, host of Her Success Story, chats with her guest, Aaron Grossman, from Grossman Consulting. They discuss Aaron's transition from a marketing intelligence expert working with Fortune 100 companies to building a successful branding and copywriting business. In this episode, we discuss: How Aaron leveraged his market research skills to become a sought-after business writer. Realization of the market need for writing services: LinkedIn profiles, bios, etc. Discover how Aaron leveraged business networking in Manhattan to transition into his new career, underscoring the value of relationships in professional growth. Aaron's fearless move to Panama and successfully continuing his business remotely shows how stepping out of your comfort zone can lead to unexpected and rewarding opportunities. The feeling of and importance of working with his son.   Aaron Grossman is a business copywriter specializing in well-crafted brand content and corporate identities. He gained extensive marketing industry experience by working on Fortune 500 accounts at top ad agencies and market research firms. He leverages his expertise to help small businesses showcase their brand value and tell a distinctive story to the marketplace. For his clients, Aaron develops compelling content for websites, blogs, bios, LinkedIn profiles, company collateral, and clients' social media feeds. After relocating to Panama in 2019, Aaron's portfolio has expanded beyond his US-based partners to include NGOs and companies specializing in aquaculture and Latin culture.   LInkedIn: https://www.linkedin.com/in/aaron-grossman/ Instagram: https://www.instagram.com/instaarongrossman/ Facebook: https://www.facebook.com/aaron.grossman.984/ Website: https://www.grossmanconsultingnyc.com/

I Dare You
Ask Me Anything: Business, Branding, and Overcoming Fear

I Dare You

Play Episode Listen Later Oct 4, 2024 42:42


If you've ever struggled with self-doubt, fear of judgment, or uncertainty about your purpose, this episode is for you. I asked my "shippies" (aka my ride-or-die community members) to share their biggest questions and challenges, and in this Ask Me Anything style episode, I'm providing the insights and tough love you need to hear. In this episode, I'm sharing: - Why “Don't Be an Asshole” would be my first chapter in a “How Not to Do Business” book - How to overcome the fear of friends and family judging you on social media - My step-by-step process for building a course/masterclass - The pillars for building a standout brand in ANY sector And much more! Where to find me: IG: https://www.instagram.com/jen_gottlieb/ TikTok: https://www.tiktok.com/@jen_gottlieb  Facebook: https://www.facebook.com/Jenleahgottlieb  Website: https://jengottlieb.com/  My business: https://www.superconnectormedia.com/  YouTube: https://www.youtube.com/@jen_gottlieb 

Real Unicorns Don't Wear Pants
Rebranding Like a Badass with Paul Oldman

Real Unicorns Don't Wear Pants

Play Episode Listen Later Oct 3, 2024 52:52


Oh snap!!! Another unicorn present coming in hot! Forbes featured seven-figure earner Nicole Cherie Hesse is bringing on another badass guest to help you level up fast and crush your unicorn goals…You maybe asking who the F Paul Oldham is and why the F you should listen to them… Well that is the first question Nicole is going to ask them. So push play and buckle up because it's about to get bumpy!You can connect with Paul Oldham, Brand Specialist here 

On The Homefront with Jeff Dudan
Tommy Mello's $600M Garage Door Empire | Business Growth and Leadership Secrets | #112

On The Homefront with Jeff Dudan

Play Episode Listen Later Oct 3, 2024 44:27


In this episode Tommy Mello shares the incredible journey behind building his $600M garage door empire, revealing key business growth and leadership secrets along the way. Tune in as Tommy talks about the importance of leadership, mentorship, and having a big vision, along with practical advice for entrepreneurs looking to break through their self-limiting beliefs. Don't miss this incredible story of grit, growth, and generosity. Subscribe now and never miss another story of transformation and business success! What' you'll hear in this episode: 00:00:00 - Introduction & Welcoming Tommy Mello 00:01:20 - Tommy's Background: Growing Up in Detroit 00:04:30 - Moving to Phoenix and Early Business Ventures 00:08:15 - The Start of A1 Garage Door Services 00:11:45 - Navigating Early Challenges and Partnerships 00:17:10 - Breaking Through: Learning to Scale and Systematize 00:21:00 - Key Mentors and the Role of Al Levy 00:24:50 - The $100 Million Vision: A Turning Point for A1 00:30:05 - The Power of People and Building a Winning Team 00:34:15 - The Importance of Branding and Marketing 00:38:20 - Advice for Entrepreneurs: Dream Bigger and Stay Focused 00:42:10 - Final Thoughts and Closing Remarks 

On The Homefront
Tommy Mello's $600M Garage Door Empire | Business Growth and Leadership Secrets | #112

On The Homefront

Play Episode Listen Later Oct 3, 2024 44:27


In this episode Tommy Mello shares the incredible journey behind building his $600M garage door empire, revealing key business growth and leadership secrets along the way. Tune in as Tommy talks about the importance of leadership, mentorship, and having a big vision, along with practical advice for entrepreneurs looking to break through their self-limiting beliefs. Don't miss this incredible story of grit, growth, and generosity. Subscribe now and never miss another story of transformation and business success! What' you'll hear in this episode: 00:00:00 - Introduction & Welcoming Tommy Mello 00:01:20 - Tommy's Background: Growing Up in Detroit 00:04:30 - Moving to Phoenix and Early Business Ventures 00:08:15 - The Start of A1 Garage Door Services 00:11:45 - Navigating Early Challenges and Partnerships 00:17:10 - Breaking Through: Learning to Scale and Systematize 00:21:00 - Key Mentors and the Role of Al Levy 00:24:50 - The $100 Million Vision: A Turning Point for A1 00:30:05 - The Power of People and Building a Winning Team 00:34:15 - The Importance of Branding and Marketing 00:38:20 - Advice for Entrepreneurs: Dream Bigger and Stay Focused 00:42:10 - Final Thoughts and Closing Remarks 

Jar of Genius
The Art of Building 'Sticky' Brands with Robyn Young of Young & Co. Creative Partner

Jar of Genius

Play Episode Listen Later Oct 3, 2024 29:09


In this episode of Jar of Genius, host Russ Perry is joined by Robyn Young, CEO, Founder, and Strategist at Young & Co. Creative Partner. Together, they share insights on how to build a 'sticky brand,' why your brand is your greatest asset, and the art of storytelling and lasting impact.

Empower the stylist / Empoderar al estilista
Evolving your business brand - New website takeaways

Empower the stylist / Empoderar al estilista

Play Episode Listen Later Oct 1, 2024 25:48


In this episode of the Beauty Business and Mindful Podcast, discuss the evolution of business branding, the importance of website rebranding, and the need for pricing transparency. Emphasize the significance of attracting and repelling clients through effective branding strategies and shares insights on how to create a website that serves as a functional storefront. Lastly highlight the importance of community engagement and the value of learning and adapting in the beauty industry. Chapter in this Episode: 00:00 Introduction to Business Branding and Evolution 05:06 The Importance of Website Rebranding 09:51 Pricing Transparency and Client Attraction 14:55 Attracting and Repelling Clients 20:09 Final Thoughts and Community Engagement You can see my new website at www.celestethestylist.com

ReinventingPerspectives
Brand Building for Experts: How the Domino Effect Can Help You Strategically Grow Your Network and Credibility

ReinventingPerspectives

Play Episode Listen Later Sep 28, 2024 39:11


Send us a textCorey Poirier is a multiple-time TEDx, MoMondays and PMx, Speaker and International Bestselling Author. He is also the host of the top rated ‘Get Paid To Speak' Show, founder of The Speaking Program, Author of the For The Love of Speaking Book, bLU Talks, and he has been featured in multiple television specials. A columnist with Entrepreneur and Forbes magazine, he has featured in/on CBS, CTV, NBC, ABC, is a Forbes Coaches Council member, and is one of the few leaders featured twice on the popular Entrepreneur on Fire show. He has also interviewed over 5,000 of the world's top leaders. Books mentioned in the episode:The Enlightened Passenger: The Flight That Changes Everything By Corey PoirierPositioning: The Battle For Your Mind by Al Ries & Jack Trout To learn more about bluTalks go to: www.speakonblu.com www.coreypoiriermedia.com Listen to this next: Leaders Are Readers Positioning: The Battle For Your Mind episodeShare the podcasT Don't Miss This Quick Read To Skyrocket Your Small Business Social Media

The Travel Creator: Tips For Travel Influencers
35: How to Let Your Personal Brand Run Wild and Attract the Right Audience

The Travel Creator: Tips For Travel Influencers

Play Episode Listen Later Sep 12, 2024 42:41 Transcription Available


I hate to break it to you, but just having a cute logo and your favorite colors isn't the right way to engage and grow your dream audience. So this week we have a branding specialist, Catie from Cedar June Studio to talk all about how to let your personal brand attract the right audience. In this episode, we cover:Why newsletters make more sense than social media ( if you want real engagement) How to use AI for audience researchIs Threads worth it? How to find your niche audience and create a  personal brand tailored to themConnect with Catie:Cedar June StudioCreator Shoutout:@travelcreatorceoWant to be featured on the pod?https://docs.google.com/forms/d/e/1FAIpQLScrPYGf4l_wWSGQgul4vY-8DS-5Kloj0owstVehKn9r_oabRA/viewformAI Prompts to Grow Your Travel Content: https://www.travelcontentwriting.com/creatorresources/p/aipromptsfortravelcontentcreators FREE Resources:FREE Creator Wildfire Co-Working Community:https://travelcontentwriting.hbportal.co/public/65f1dece8139f500190c30caFREE DIY Content Repurposing Guide: https://travelcontentwriting.hbportal.co/public/64c11bc09da87f002b3e2b4aFREE Travel Creator Newsletter Template: https://travelcontentwriting.hbportal.co/public/64c541cc034b1a032be4479bTry ConvertKit for FREE:https://app.convertkit.com/users/signup?plan=free-limited&lmref=-G3vDwThis podcast features an affiliate link. This means I might earn a small commission if...

Mick Unplugged
Samara Beth | Building a Brand: Evolving, Flexibility, and Knowing Your Audience

Mick Unplugged

Play Episode Listen Later Sep 5, 2024 56:35 Transcription Available


Welcome to another exciting episode of "Mick Unplugged!" In this episode, our host Mick Hunt dives into a heartfelt and inspiring conversation with Samara Beth, an accomplished presenter, advanced director, and now the creator of her own brand, Samara Beth and Company. Samara's journey is one of resilience and adaptability, as she shares her experiences of navigating significant life changes, including frequent career transitions, relocations, and personal struggles such as her divorce after 22 years of marriage.Tune in as Samara recounts her harrowing experience during the 9/11 attacks from her unique perspective in New York City's event industry. Through compelling anecdotes and timeless advice, she reveals how these moments shaped her outlook on life and business.Together, Mick and Samara discuss change management, the challenges faced by businesses, and the importance of defining personal and business brands while staying flexible in a dynamic economy. Samara also offers invaluable tips for aspiring entrepreneurs, gives insights into her successful ventures, and shares special offers for listeners, including a six-week retreat and exclusive coaching courses.Join us for an episode filled with powerful stories, actionable advice, and the inspiring journey of a woman who has turned adversity into a platform for helping others. TakeawaysSamara's journey from the media industry to entrepreneurship was influenced by her family background and personal experiences.Dealing with change is a crucial skill for entrepreneurs and business leaders.Samara's personal challenges, such as her son's autism diagnosis, have shaped her perspective and drive.Significant events like 9/11 have a profound impact on individuals and communities. The 9/11 attacks had a profound impact on Samara Beth's life and business, teaching her the importance of resilience and cherishing every moment.Building a brand requires knowing your target audience, evolving with the market, and being flexible in your approach.Separate your personal brand from your business brand, and focus on building a brand that aligns with your purpose and passion.Sound Bites"You're one of the people that I admire the most.""It's in the blood, but why did it take me 40 some years to figure that out is beyond me.""Change management is what a lot of people, whether you're an entrepreneur, a solopreneur, a business leader, you have to deal with." You kind of have to be part of whatever environment you're in and figure out what's your purpose, what's your why, what's your passion.""Well, you need to know who your audience is. That's key. And I do want to let people know because I've had multiple companies and I've moved businesses and stuff. And I said it a little bit earlier, your audiences are going to change."Top Questions Samara Beth Answers:Career Transitions: Samara Beth has had multiple career transitions due to personal and economic circumstances. What specific challenges did she face, and how did she overcome them?Resilience and Adaptability: How did Samara Beth's experiences during the 2008 economic downturn and Hurricane Ike shape her approach to resilience and adaptability in her career?9/11 Experience: Samara shared a poignant story about her experiences during the 9/11 attacks. How did this event impact her personally and professionally, and what lessons did she take away from that day?Change Management: Mick Hunt emphasized the importance of dealing with change in business and personal life. What are some effective strategies for managing change that were discussed in the episode?Brand Building: What are the three key components to building a brand that Samara highlighted? How can these components be practically applied by emerging entrepreneurs?Connect and Discover:LinkedIn: linkedin.com/in/samarahurleyInstagram: instagram.com/samarabethandcoFacebook: facebook.com/samarabethandcompanyWebsite: samarabethandco.comYoutube: @SamaraBethandCoSpecial Event: https://milliondollarweekend.club/ ★ Support this podcast on Patreon ★

The Teacher Biz Podcast
65: Business Branding 101 with Tracey Albrecht

The Teacher Biz Podcast

Play Episode Listen Later Sep 3, 2024 30:13


Tracey Albrecht started Soapbox Studio in 1997 to offer high-quality graphic design services to the local community businesses in a physical studio in the suburbs of Chicago. Today, any business owner, regardless of location, can access their high-quality graphic design services. The small but highly skilled team, with a combined experience of 50 years, is adept at design, color, and creativity, ensuring that your design needs are in capable hands. Tracey chats about the key parts of nailing your business branding, like picking out a logo, deciding on fonts, and making sure everything looks professional. She also gives advice on selecting a color palette that will resonate with your ideal customers, DIY tips for making your own logo, and how important it is to keep all your business materials looking consistent. Whether you're just getting started or looking to refine your brand identity, this conversation is a must listen!Connect with Tracey Albrecht:Soapbox Studio: soapboxstudio.comSoapbox Subscribed: soapboxstudio.com/subscribedFree Brainstorming Guide: thelogorx.com/brainstormingguideKey Takeaways:(02:45) Tracey's entrepreneurial journey(06:00) The essentials of business branding(09:00) The impact of color choices(16:30) DIY logo design(20:10) Website accessibility and brand simplicity(24:30) Tips for selecting brand fontsConnect With Heather:https://teacherbiz.com/about/https://instagram.com/teacherbiz

All Things Book Marketing
Grow Your Author Brand Post-Publication with Deb Gabor

All Things Book Marketing

Play Episode Listen Later Aug 20, 2024 30:02


Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book.“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (three times!) with bestsellers Branding is Sex, Irrational Loyalty, and Person-ality. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb's Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. Learn more at debgabor.com and solmarketing.com and follow Deb on LinkedIn, Facebook, and X. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

Stories With Traction
#132: Storytelling FAQ Episode #5

Stories With Traction

Play Episode Listen Later Aug 9, 2024 8:02


SHOW NOTES:SUMMARY: This is part of an FAQ series where Michelle Griffin and Matt Zaun discuss personal branding and strategic storytelling.MICHELLE GRIFFIN BIO: Michelle coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.For more info on Michelle:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt's past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions to the health and wellness industry.Matt shares his expertise in persuasion with executives, sales professionals, and entrepreneurs, who he coaches on the art of influence and how to leverage this for profits and impact.For more info, check out Matt Zaun HERE. 

From Startup to Wunderbrand with Nicholas Kuhne
Mastering Personal Branding & growing your media agency

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later Aug 1, 2024 25:13


Calling all entrepreneurs and business visionaries! Brace yourselves for an insightful journey into the realm of building a media empire. In this captivating episode, we sit down with Gresham Harkless Jr., the dynamic founder of CB Nation and Blue 16 Media. A proud graduate of Howard and Georgetown Universities, Gresham's entrepreneurial spirit ignited at a young age when he launched his family's newspaper at just 10 years old. His relentless curiosity and passion for media have propelled him to create a multifaceted digital marketing agency and a thriving content platform aimed at empowering CEOs and business owners. Here are 5 key takeaways you can expect from this engaging episode: 1. Unveiling the blueprint: Discover the strategic structure behind Gresham's business ventures and the driving force that inspired his entrepreneurial journey. 2. Mastering the art of personal branding: Gain invaluable insights into striking the perfect balance between your personal brand and your company's identity. 3. Lessons from the trenches: Learn from the wisdom of successful entrepreneurs Gresham has interviewed, and uncover the pivotal moments that shaped his own path. 4. Cultivating a thriving media ecosystem: Explore the synergies between Gresham's digital agency and content platform, and how they complement each other's growth. 5. Envisioning the future: Glimpse into Gresham's ambitious vision for his media empire and the exciting possibilities that lie ahead. Prepare to be inspired by Gresham's infectious energy, unwavering determination, and a wealth of knowledge that will undoubtedly ignite your entrepreneurial spirit. Join us on this captivating journey and unlock the secrets to building a remarkable media presence that leaves an indelible mark. Find more about Gresh at: https://iamgresh.com 00:00:02 Introduction of Gresh W. Harklis, Junior and Discussion on Media Empire 00:01:38 Humorous Discussion on Student Loans and Education Costs 00:02:39 Gresh's Entrepreneurial Journey from Childhood to Building a Digital Marketing Business 00:05:48 Advice on Personal Branding and Business Branding for Success 00:06:56 Balancing Personal Branding and Business Growth 00:11:24 The Importance of Media in Business 00:16:19 Learning from Successful Entrepreneurs 00:18:27 Longevity and Success in Business 00:19:57 Embracing Media and Entrepreneurial Mentality 00:22:43 Balancing Goals and Work-Life Challenges 00:24:00 Navigating Industry Dynamics and Success 00:25:19 Connecting with the Speaker 00:26:08 Closing Remarks and Future Interactions Connect with me on... My podcast website: https://kuhne.no/ My business website: https://wunderbrand.com https://www.tiktok.com/ https://www.linkedin.com/in/nickkuhne/ https://twitter.com/nickkuhne https://podcasters.spotify.com/pod/show/nicholas-kuhne https://podcasts.apple.com/no/podcast/from-startup-to-wunderbrand-with-nicholas-kuhne/id1700993399 Become a guest: https://www.joinpodmatch.com/nickkuhne Sign up for Riverside: https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne https://get.descript.com/mrzy10nwivuq #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

GIVE A HECK
From Fires and Floods to Changing the World: Lessons on Resilience with Marnie Swedberg

GIVE A HECK

Play Episode Listen Later Jul 23, 2024 72:15


From Fires and Floods to Changing the World: Lessons on Resilience with Marnie Swedberg   Are you ready to discover the surprising truth about the five levels of personal power? It turns out that the key to making a lasting impact in the world lies in a power level that's often overlooked. This revelation will change the way you approach everyday actions and leave you with a newfound sense of purpose. Intrigued? Stay tuned to uncover the transformative power of level five and how it can elevate your impact from the ordinary to the eternal. My special guest is Marnie Swedberg Marnie Swedberg is a prominent international leadership mentor, known for her extensive literary contributions with 14 authored books. Her adeptness as a media expert and keynote speaker for global organizations underscores her expertise. Marnie's resilient nature is evident through her history of navigating through adversities including fires, floods, and business setbacks, embodying a spirit of possibility thinking. With a background in owning and operating businesses, she now serves as the web hostess of womenspeakers.com, the world's largest online directory of Christian women speakers. Her reputation as a sought-after speaker is further solidified through engagements with major corporations such as Honeywell and Prudential. Marnie's faith-based insights and transformative life experiences position her as a compelling guest, offering practical strategies and profound wisdom for creating eternal impact through everyday actions. The key moments in this episode are: 00:00:02 - Introduction to Marnie Swedberg 00:01:17 - Marnie's Journey and Unique Guests 00:02:30 - Embracing Challenges and Faith 00:06:41 - The Beginning as a New Opportunity 00:12:06 - Cultivating Strong Faith and Positive Thinking 00:14:07 - Managing Thoughts for a Better Future 00:15:12 - Grieving with Hope 00:16:28 - Taking Charge of Runaway Thoughts 00:18:05 - Managing Emotions and Self-Forgiveness 00:23:48 - Success in Business and God's Preparation 00:27:07 - The Importance of Humility and Seeking Help 00:28:05 - The Need to Rise Above Daily Operations 00:29:47 - The Pitfalls of Ignoring Advice and Expertise 00:34:59 - Understanding the Significance of Personal Branding 00:39:56 - Embracing Authenticity in Personal and Business Branding 00:40:46 - Discovering Your Unique Brand and Communication Style 00:42:16 - Embracing Your Unique Self 00:45:54 - Not Everyone Will Like Your Brand, and That's Okay 00:48:03 - The Importance of Social Media 00:54:32 - The Dangers of Getting Invested in Fiction 00:55:49 - The Five Levels of Personal Power 01:00:04 - Power Level Five and Eternal Impact 01:03:34 - Closing Message: Embracing a Relationship with God 01:08:12 - Membership Program and Virtual Summits 01:08:36 - Accessing Podcast and Show Notes 01:09:02 - Navigating Show Notes and Highlights 01:09:41 - Final Thoughts on Finding Joy     Connect with Marnie Swedberg… Website: https://www.marnie.com/ Facebook: https://www.facebook.com/mentormarnie Instagram: https://www.instagram.com/mentormarnie/ LinkedIn: https://www.linkedin.com/in/marnieswedberg/ X: https://x.com/MentorMarnie YouTube: https://www.youtube.com/watch?v=dwhdBtiqdEE   Connect with Dwight Heck! Website: https://giveaheck.com (Free Book Offer) Instagram: https://www.instagram.com/give.a.heck Facebook: https://www.facebook.com/dwight.heck Facebook Group: https://www.facebook.com/groups/Giveaheck YouTube: https://www.youtube.com/@giveaheck LinkedIn:https://www.linkedin.com/in/dwight-raymond-heck-65a90150/ TikTok:https://www.tiktok.com/@giveaheck  

Living the Dream with Curveball
Living the dream with digital marketing expert and SEO queen Z Scott

Living the Dream with Curveball

Play Episode Listen Later Jul 17, 2024 12:19 Transcription Available


Send us a Text Message.In this episode of Living the Dream with Curveball, host Curveball dives into the world of digital marketing and SEO with the dynamic Z Scott, also known as the SEO Queen. Z shares her inspiring journey from growing up immersed in technology to founding the SEO Queen brand, which has helped clients generate over $250 million in revenue. Discover the essentials of search engine optimization, the power of digital PR, and how AI is revolutionizing the SEO landscape. Z also gives a sneak peek into her upcoming projects, including the latest issue of Algorithm Magazine, which provides practical tech insights for business owners.Please be sure to follow, rate, review, and share this episode with as many people as possible. https://offer.seoqueen.com/

Two Pixels Off
Episode 15: Freelancer's Guide to Personal and Business Branding

Two Pixels Off

Play Episode Listen Later Jul 16, 2024 51:22


Dive deep into the importance of personal branding for creative freelancers and agency owners. Enjoy a bubbly drink and join Mike Janda and Brad Hussey while they tackle the hardest social media quiz and discussing the critical role of brand attributes. Discover how to harness your unique attributes to cut through the noise and make your mark in content marketing. Don't miss this insightful episode packed with data, laughter, and actionable tips to elevate your brand strategy and influencer marketing. Get ready to become the face of your brand! ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad! Listen to Two Pixels Off on your favorite podcast platform! Learn More: https://twopixelsoff.com ******* Powered by Wix Studio. The ultimate no-code website platform built for agencies and enterprises. Learn More: https://wixstudio.com ******* Connect with Mike Janda Website: https://michaeljanda.com Community: https://morecreativeacademy.com Instagram: https://instagram.com/morejanda YouTube: https://youtube.com/morejanda LinkedIn: https://linkedin.com/in/morejanda Courses: https://morejanda.teachable.com ******* Connect with Brad Hussey Website: https://www.bradhussey.ca/ Community: https://creativecrewcommunity.com/ X: https://twitter.com/bradhussey Facebook: https://facebook.com/bradhussey LinkedIn: https://linkedin.com/in/bradhussey Instagram: https://instagram.com/bradhussey YouTube: https://www.youtube.com/@CreativeCrewCommunity

Ambitious Podcast
Mastering Multiple Seven-Figure Businesses with Ashli Pollard: Momentum, Branding, and Redefining Success

Ambitious Podcast

Play Episode Listen Later Jul 4, 2024 64:23


Join us as we welcome Ashli Pollard, an absolute powerhouse in the business world. Ashli generously shares her experience of running multiple seven-figure businesses across various industries. She brings to light the crucial role of momentum and movement in business and how to use it strategically to reach your goals. As a serial entrepreneur, Ashli has her hands in several successful businesses, and she imparts her wisdom on managing multiple ventures, maintaining stability, and finding a balance between passion and practicality. Listen in as we navigate the realm of branding, discussing the impact and importance of personal branding versus business branding. Our guest Ashli lends her insights based on her experiences with her own businesses, and she sheds light on the strategic decision-making process behind branding. We also explore the world of team building and management, discussing the misconceptions surrounding personal branding and the importance of effective leadership. Stay tuned as we discuss the topic of ambition and achieving success in all areas of life. Balancing multiple goals and navigating the pressures of competition can be a daunting task, but we're here to guide you. With our combined experiences, we encourage you to embrace the journey, learn continuously, and find fulfillment in your accomplishments. We hope that this episode serves as a rich resource for anyone in the throes of entrepreneurship. Ashli's insights are invaluable and her ambition is infectious. Don't miss out on this riveting conversation! (0:00:08) - Interview With Business Powerhouse Ashley Pollard (0:07:11) - Building Multiple Businesses for Stability (0:13:14) - Personal Branding vs Business Branding (0:20:26) - Building and Managing Teams Strategically (0:27:12) - Effective Hiring and Managing a Team (0:33:57) - Building a Supportive and Values-Driven Team (0:38:56) - Motivation (0:44:29) - Redefining Rich in Today's Society (0:47:19) - Financial Comfort in Entrepreneurship (0:58:43) - Embracing Ambition and Rejecting Pressure (1:03:48) - Insights and Ambition To connect with Ashli on Instagram, click HERE. To learn more about ways to work with Ashli, click HERE. To connect with Kate on Instagram, click ⁠HERE⁠. To apply for ITI, click ⁠HERE⁠.

The Encore Entrepreneur
215: How Can Comedy and Improv Skills Enhance Your Business Branding? With Hersh Rephun

The Encore Entrepreneur

Play Episode Listen Later Jul 2, 2024 38:17


In this episode of the Encore Entrepreneur Podcast, Lori interviews Hersh Rephun, founder of Yes Brand. They delve into Hersh's diverse background in stand-up comedy, advertising, and filmmaking, and how these experiences have shaped his unique approach to branding and messaging. Hersh emphasizes the importance of humor and improv skills in business, explaining how they help make challenging situations more manageable and foster creativity. They also explore the concept of "message therapy," which focuses on aligning personal branding with individual life goals. Hersh shares insights on authenticity in branding and offers practical advice for solopreneurs. Connect with Hersh:Hersh's Website LinkedIn: Hersh Rephun Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

The Business Ownership Podcast
Business Branding & Influence - Chloé Nwangwu

The Business Ownership Podcast

Play Episode Listen Later Jun 3, 2024 44:16


Want to become a memorable brand that stands out?In this episode of The Business Ownership Podcast I interviewed Chloé Nwangwu. Chloe is The Brand Scientist & speaker on Visibility Biases in branding She is the director of Nobiworks. Chloe introduced an interesting concept: the balance between being industry aware and distinct. She explained that while it's important for a brand to look like it belongs to its industry, it also needs to be distinct enough to be memorable. This balance ensures that the brand is stored in the right part of the audience's memory network, making it more likely to be recalled when a decision is being made.Learn how to become visible & build your brand. Check this out!Show Links:Monthly Visibilty Clinic: https://www.nobiworks.com/the-clinicChloé Nwangwu on Linkedin: https://www.linkedin.com/in/nwangwu/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/ 

Mojo: The Meaning of Life & Business
Designing Brand Brilliance: Arielle Kwestel Unravels the Secrets of Successful Business Branding

Mojo: The Meaning of Life & Business

Play Episode Listen Later May 28, 2024 45:50


Step into the world of branding with this illuminating episode of MOJO: The Meaning of Life and Business. Host Jennifer Glass engages in a thought-provoking conversation with brand designer Arielle Kwestel, as they explore the intricate nuances of crafting a compelling brand identity. From defining the core elements of a brand to discussing the impact of design consistency across different business divisions, this episode delves into the art and science of branding. Whether you're a startup looking to establish your brand voice or a business navigating the complexities of multiple divisions, join us as we unravel the strategies and insights that shape brand perception and success. Discover the transformative power of branding with Arielle Kwestel on this engaging episode of MOJO. About my guest: Arielle Kwestel is a brand designer based out of Israel. An eco-nerd with a history in both fine art and writing, she loves using a solution-oriented mindset to create brand identities for growing companies. Connect with Arielle on Facebook, LinkedIn, Instagram, and on the web at https://rubberbandstudio.com Keywords: brand designer, brand design, engineering, spatial relations, visualization, brand personality, brand philosophy, brand presentation, logo, visual elements, verbal elements, service elements, brand identity, mission statement, Ikea, business personality, branding misconception, design process, initial funding, logo usage, brand strategy, company divisions, design consistency, brand change, market dynamics, scandals impact, personal branding, catchy names, clothing style, Rubberband Studio, word of mouth

High Voltage Business Builders
Podcasting Unveiled: Must-Listen Pre-launch Insights with Karl Sona & Neil Twa

High Voltage Business Builders

Play Episode Listen Later May 15, 2024 37:36


Takeaways:Podcasting has become a popular medium for businesses and individuals to connect with their target audience.Consumer behaviors with podcasts have significantly changed, with more Americans consuming podcasts than ever before.To be successful in podcasting, it is important to understand your target audience and deliver unique value that sets you apart from competitors.A mindset shift is necessary to be more bold and willing to lead with what makes you unique.Modern media training can help executives and founders improve their communication skills and deliver clear and concise messages.Regular practice and reviewing recordings are essential for improving podcasting skills.Setting boundaries is important, especially when podcasting on behalf of a company. There are boundaries and complications when it comes to personal and business branding in podcasting.Understanding your mission and values is crucial in representing yourself and your organization accurately.Being mindful of what you put out there and using common sense is important in podcasting.Building a podcasting business requires learning and adapting to the challenges and opportunities that arise.Podcasting has the potential to play a significant role in elections and is becoming a trend for businesses to leverage social media content. [00:00 - 08:21] The Future of Broadcasting and Podcasting[08:21 - 13:01] Mindset Shift and Boldness in Podcasting[13:01 - 20:30] Delivering Unique Value and Setting Boundaries in Podcasting[20:30 - 26:22] Navigating Personal and Business Branding[26:22 - 36:20] Building Streamlined Media and The Future of Podcasting  Connect with Karl Sona!Website: https://www.streamlinedmedia.aiLinkedIn: https://www.linkedin.com/in/karl-sona  Let's get connected!You can find me on LinkedIn, Instagram, Facebook & YouTube. Head to Voltage Digital Marketing to boost your brand and sales exposure! CLICK HERE to learn The 5 Big "Shifts" That Allowed Just ONE Private Label Brand to Sell 474,738 Physical Products Since 2012! 

The Bright Balloon
223. A full refresh of my branding

The Bright Balloon

Play Episode Listen Later May 14, 2024 25:47


I recently did a job alongside a lighting and entertainment company who came in with such professional looking equipment that it had me evaluating my own branding. I realized that some things don't take a lot of time, money or energy to update... and I'm sharing those ideas in this episode! Of course this all starts with having a logo that you love. I was able to edit mine in Canva until it was the way I wanted it, but you can seek out logo designers for help as well. This was a hugely important step as I was getting ready to wrap my van. And I'll say, wrapping my van is and will probably always be the biggest and best branding investment I've made. If you're on the fence about it, I can't recommend it enough! Other items that I've branded or am now planning to update with my branding include: physical things like apparel, my apron, base plates, sand bags, marquees, inflator, extension cords and ladders printed things like business cards, custom thank you cards, postcards and bags digital things like my email signature, social media profile photos and catalog images I'm sharing what printing methods I'll be using, the vendors I recommend and more about who inspired me to make these branding upgrades... I'd love to hear which of your business assets you'll be branding next! And in the UGlu Hotline, we get a nice tip about removing UGlu dots.   RESOURCES MENTIONED: 17hats (get 50% off your 1st year)  Balloon Suite  Havin' A Party Wholesale (save 5% with code BRIGHT)  UGlu by Pro Tapes (save 5% at Havin' A Party with code BRIGHT)  Call into the UGlu Hotline to ask a question or leave advice! (262) 221-8514 ‬Balloon Boss Mastermind & Summit   PremiumConwin  2024 Bright Balloon Business Planner  ALOFT (save $10 with code BRIGHT) The Balloon Guild (save 20% with code WeLoveSara20)  Glow Retreat 2024  Ep. 146 - Deliveries & Pricing | Misti from Balloons by Misti Grab and Go Garland Bundle Red Eye Designs  - - - - Join the book club  50 Ideas for Email Marketing | Join the Bright Balloon email list  courses | templates | planner  @thebrightballoon  The Bright Balloon on YouTube 

HER Purpose
78 | Is your business branding due an update? With Diana from Deeply Rooted Studio

HER Purpose

Play Episode Listen Later Apr 29, 2024 31:18


In this episode, Diana Jakubcova shares why branding is so important for online business owners, how to know when the right time to rebrand is and how to rebrand successfully.   With over 5 years' experience in the digital industry, Diana has cultivated a holistic approach to branding, deeply rooted in the unique insights she gained from her background in the fashion and marketing industries. Diana founded Deeply Rooted Studio with the mission of empowering visionary founders to elevate their brands into premium brand experiences.  For full show notes, visit leticiajcollins.com/podcast/78 LINKS MENTIONED:

The Encore Entrepreneur
How Podcasting Can Transform Your Business Branding

The Encore Entrepreneur

Play Episode Listen Later Apr 16, 2024 8:35


In this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization. Lori shares her personal podcasting setup and costs, emphasizing the need to cater to the ideal audience. She concludes by inviting listeners to engage with the podcast community and access additional resources through her private Facebook group and website.   Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

The Podcasters Podcast
Business Branding is Dead: How to Dominate Your Niche with Personal Branding

The Podcasters Podcast

Play Episode Listen Later Apr 8, 2024 19:31


Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off. Ash and Kane dive into the world of personal branding versus business branding. Discover why personal brands are thriving while business brands struggle to keep up in today's fast-paced digital landscape. Learn the secrets to building a successful brand that resonates with your audience and allows you to pivot seamlessly. KEY TAKEAWAYS Personal brands outperform business brands in terms of followers, leads, income, and status in your space. Attaching a personal brand to a business can lead to massive success, as seen with examples like Elon Musk, Stephen Bartlett, and Hagley watches. Business brands need a distinct personality to succeed, using comedy, memes, and emotional storytelling to engage their audience. Personal brands allow flexibility and the ability to pivot to different niches while maintaining an engaged audience. Business brands worked well in the past, but new successful brands in recent years often have a strong personal brand attachment. High-ticket items are more likely to be purchased when associated with a personal brand, especially for services like training courses, agencies, and consultancies. Car influencers like CarWow and Doug DeMiro have more impact on consumer decisions than traditional car company advertising. Building a personal brand is crucial for securing sponsors, selling products, and establishing yourself as a leader in your industry. BEST MOMENTS "Business brands are dead. Nobody wants to buy from a nameless corporate entity." "People buy into you. Your story, your message. And that is so powerful." "If you're going to do a business brand, make it a business brand with a personality that's distinct and unique." "Personal brand will always outperform business brand." "Can you name a luxury brand that has become massive in the last five years that doesn't have a big personal brand attachment?" VALUABLE RESOURCES Website EPISODES TO CHECK OUT NEXT Podcast Production - The Cost of the Wrong Choice How to Launch a Number 1 Podcast - Part 1 ABOUT THE HOSTS Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media. They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business. Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue. Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years. CONNECT & CONTACT Instagram LinkedIn Email: podcast@progressiveproperty.co.uk

Car Guy Coffee
Car Guy Coffee Podcast #5Liner feat. Tianna “T” Mick

Car Guy Coffee

Play Episode Listen Later Mar 21, 2024 47:12


Car Guy Coffee Podcast #5Liner feat. Tianna “T” Mick In this brew we talk to Tianna “T” Mick. Tianna Mick aka “T” Got Your Keys is a known industry name for being an expert at Showroom Sales, Lead and Referral Generation, and Customer Satisfaction, specializing in Personal and Business Branding. Enjoy, Let's Brew! Don't forget to share and subscribe! Brew Brought By Our Proud Sponsors At: www.drivecentric.com www.vincue.com www.fixedopsdigital.com www.teammxs.com www.m1-data.com www.321ignition.comwww.purecars.com

How Did They Do It? Real Estate
SA903 | Build Your Brand and Authority by Navigating the Potential of LinkedIn with Jesse Futia

How Did They Do It? Real Estate

Play Episode Listen Later Mar 4, 2024 32:21


Are you struggling to get good results in your real estate investing business, such as raising capital and generating leads, despite your marketing efforts? Dive into this interview with Jesse Futia, a LinkedIn branding expert and an investor, to discover more about LinkedIn and its power in growing your brand and online presence.Jesse provides high-powered tips on utilizing your LinkedIn account as an investor, content postings, email campaigns, newsletters, and more. Don't miss out on this episode to start claiming your reputation in the competitive world of social media!Key Points & Relevant TopicsHow Jesse started from a small project to getting involved in student housing, commercial space, and syndicationsSome ways to differentiate yourself from other student housing owners and landlordsBenefits of transitioning from student housing to larger asset classesWhat makes LinkedIn a powerful platform for investors and other professionalsWhy consistency is important in LinkedIn content postingAuthenticity and why it matters for your online presenceDrip campaign newsletter: What it is, how it works, and how to nurture itJesse's perspectives on constantly sending emails, texts, and outreach messages to people for marketingHow to identify real or fake (spammers, scammers, etc) people who reach out on LinkedInThe advantage of upgrading your LinkedIn to a premium accountThe importance of taking consistent action in getting positive results on social media brandingResources & LinksApartment Syndication Due Diligence Checklist for Passive InvestorAbout Jesse FutiaJesse Futia is the Principal and CEO of Executive Equity Investing. Jesse grew up in Albany NY and graduated from the University of Albany. He was commissioned as an officer in the US Army and served as a US Army Ranger from 2019-2021. Jesse Began investing in real estate during college where he and his family built one of the largest student housing portfolios in Albany, NY. In 2021, Jesse made the transition to commercial real estate with the goal of investing in mobile home parks, apartment buildings, and self-storage deals to achieve incredible returns for investors. Get in Touch with JesseLinkedIn: Jesse FutiaWebsite: https://www.execequityinvesting.com/ / https://www.finghost.io/ To Connect With UsPlease visit our website www.bonavestcapital.com and click here to leave a rating and written review!

Digital Business Evolution with Jessica DeRose
DBE 0178: Personal Branding vs Business Branding for Your Business

Digital Business Evolution with Jessica DeRose

Play Episode Listen Later Feb 20, 2024 20:39


In this episode of the Digital Business Evolution podcast, Jess is back with her FREE live coaching calls! That's right, these are powerful tidbits from live coaching that you can take a part of and ask questions for your business. For the full experience you can head on over to the official DBE YouTube Channel.  In this segment today, Jess and guests discuss the importance of personal branding for business owners. They get into the decision of whether to brand a business with the owner's name or with a particular niche or offering. A second topic Jess talks about in this episode is the idea of offering free sessions to generate reviews and interest before officially launching a service. The guest seeks advice on navigating the early stages of launching a business, and the potential avenues for offering services, such as free sessions, beta pricing, or bartering. Join us in as Jess provides valuable insights and thought-provoking perspectives on these two very important topics for your business.  As always, cheers to your evolution! Key Takeaways: Learn about the challenges and implications of being the face of a personal brand.  Learn Strategies for offering free services to generate reviews and interest. Learn about the Challenges and misconceptions around charging "what you're worth.” Episode Resources Check out the YouTube video for today's podcast right here and don't forget to like, comment and subscribe! Snag our Free Video  Email Training

Thrivetime Show | Business School without the BS
Entrepreneur | Branding Enhancement: Tiffany Box versus K Mart Bag Marketing

Thrivetime Show | Business School without the BS

Play Episode Listen Later Jan 17, 2024 53:40


Learn More About Attending the Highest Rated and Most Reviewed Business Workshops On the Planet Hosted by Clay Clark In Tulsa, Oklahoma HERE: https://www.thrivetimeshow.com/business-conferences/   See the Thousands of Success Stories and Millionaires That Clay Clark Has Helped to Produce HERE: https://www.thrivetimeshow.com/testimonials/   Clay Clark Testimonials | "Clay Clark Has Helped Us to Grow from 2 Locations to Now 6 Locations. Clay Has Done a Great Job Helping Us to Navigate Anything That Has to Do with Running the Business, Building the System, the Workflows, to Buy Property." - Charles Colaw (Learn More Charles Colaw and Colaw Fitness Today HERE: www.ColawFitness.com)   Download A Millionaire's Guide to Become Sustainably Rich: A Step-by-Step Guide to Become a Successful Money-Generating and Time-Freedom Creating Business HERE: www.ThrivetimeShow.com/Millionaire   See Thousands of Actual Client Success Stories from Real Clay Clark Clients Today HERE: https://www.thrivetimeshow.com/testimonials/   See Thousands of Case Studies Today HERE:  www.thrivetimeshow.com/does-it-work/