Podcasts about primitive social

Mike Jones is Director of Technology at Primitive Social, a digital marketing agency. Mike sits down with Katherine White to explain his experience working at a start-up company in Lubbock, Texas. Throughout this episode, Mike discusses what he describes as the limitless advantages of starting companies in the “Hub City.” The post S1E14: Mike Jones with Primitive Social appeared first on Hub City Spokes in Lubbock, TX.

Kade Wilcox, CEO and Owner of Primitive Social, was working at a church when he started managing business Facebook pages in 2011 as a “side gig.” Two to three years into this work, a friend challenged him by labelling his Facebook work as “a hobby.” It was time for some planning, goal-setting, and business “underpinnings.” Some 5 years later, Primitive Social offers a far broader range of services, including custom software development; custom designed and developed websites; content marketing; a full inbound marketing, lead gen, marketing technology setup and implementation; social media management; and creative work—end to end business solutions that address customer needs. Primitive Social addresses marketing issues and the heavy tech solutions that can make a business's internal organization more effective and efficient Expected revenues in 2018 should come in around $4 million. In this interview, Kade talks about the quandary a company can face when it “outgrows its name.” Primitive Social? What about all the other things his company does? Kade feels his company needs a new name to convey the broader scope of what his company now has to offer. But, if he changes the name, how does he maintain the value of his brand and the goodwill his company has earned through the years? Primitive Social is headquartered in Lubbock Texas, which, in 2018, had a reported population of 252,506. That's not a lot of people if you want to keep a company growing. In addition to the limited number of potential clients in the Lubbock area for the services the agency offers, Kade has found the Lubbock area to be slower that other parts of the country in adopting technology and digital solutions. In order to grow, the company has had to “develop a presence” in other locations. Lubbock is also not a hotbed of creative talent. Kade likes to hire local, but when local talent ran out, what could he do? He did not want to restrain his company's growth. He did not want to limit the company on what it could do to serve clients. or the quality of the work. He did not want to expand by investing in brick-and-mortar in new locations. Solution? He hired remote employees. Today, twenty of his 50 employees work remotely from other parts of the country. Kade notes that it takes thought, intention, and consistency to make sure remote employees are allowed to contribute to the corporate culture. He has had to make an extra effort “to create opportunities for organic communication and getting to know people.” Although having remote employees has not worked perfectly, Kade describes it as being “a blast.” Future company direction? Kade intends for the company to simplify what it is doing and what it is leveraging to accomplish success for its clients . . . and go deep. Based on his experience, Kade identifies some of the lessons he learned (the hard way): It's better to grow slowly with the right client at the right place than to grow rapidly with the wrong client at the wrong price. Think about how you are growing as you are growing . . . How do we think about growth? What do we do with our growth? Who are we? Who do we want to be? How are we going to get there? Don't focus on the growth of gross revenue—focus on the growth of profit. Kade can be reached on his company website at: primitivesocial.com

Kade Wilcox is the owner and CEO of Primitive Social, a digital marketing agency focused on helping companies grow. Primitive Social works with clients all across the country to craft digital solutions that help them meet their objectives and reach their goals. Kade’s career started as both the Executive Director of a children’s camp and serving on staff at Redeemer Church where he managed operations, leadership development and church planning efforts. In 2011, Kade and his wife Lacey started Primitive Social, providing social media support to small local businesses. In 2013, Kade and Lacey connected with Jerred Hurst (now co-owner of Primitive Social) to focus on growing the company to help others grow their businesses. Over the past three years, Kade has helped transform Primitive Social from a 2 person team into a multi-million dollar company with nearly 50 employees!   Podcast Highlights Who is Kade Wilcox? Kade grew up in a small town of only 350 people and a lot of his experiences in sports and the local community shaped the way he viewed the world. Learning how to work hard and rely on the people around him taught him many valuable lessons on the way to his entrepreneurial journey. When you are part of a small, tight knit community you share the good and the hard times. This means you learn how to depend on other people. Developing a Vision Kade was always a dreamer and no one tried to squash his dreams when he was young, this fostered his ability to develop a vision of the way things could be. Having people that support your vision and dreaming is crucial as well as having the opportunity to try to make your dream a reality. The self made person is a myth, to be successful as an entrepreneur you have to be able to lean into other people. That ability is one of the most important things an entrepreneur can do. People want to love their work, if you as the entrepreneur don’t nurture them as individuals and foster the environment that enables them to work, you won’t be able to run a successful company. Leadership is superior to managing. Management is organization and structure and it’s very important, where leadership is more about helping people be the best they can be in their work as well as the rest of their life. Kade’s business originally started out as a side hustle but eventually grew into a real full time business. When you have a small team, everyone is doing everything. When you grow your business, everything changes including the culture. Every dynamic of an organization changes at each different life stage of a company. Digital Marketing for Small Business Primitive Social can support a business on nearly every element of digital marketing including custom software and websites, inbound and content marketing, and video marketing. The common element between Kade’s clients is a clear set of goals and a focus on digital marketing that they can measure. Digital marketing has changed the marketing landscape, stop doing things that you can’t measure the impact of. Digital marketing can be measured dollar for dollar on the direct impact to your business. The people who are not successful are the ones that focus on tactics over strategy. Who is the audience, how can you add value to them, and where are they? Prioritize your goals and your budget, there is always a new platform to explore but you don’t have infinite resources to spread out to every platform. Focus on the basics, develop a strategy and then stick with it for a few months. You may not like Facebook, but it is still the number one platform to reach your ideal audience. The first step is to have a helpful website, then focus on the basics of social media and email. Email is another channel to be over-

I know that we have been talking about scaling your business a lot over the last couple of weeks. And I thought it would be a really great opportunity to bring somebody on who has done a fantastic job of doing exactly that; scaling their business.   Kade Wilxoc is the co-founder. He originally founded it but now he is a co-founder of Primitive Social and may have scaled it from just a hundred thousand dollars in revenue a year to 4 million dollars in revenue in just four years. So I'm going to let Kade tell you the story about how he did it but I know that you are going to love this one because we are all about growth this month here on the bringing business to retail podcast.   For more click here

Kade Wilcox is the owner and CEO of Primitive Social, a digital marketing agency in Lubbock, Texas, focused on helping companies grow through software development, website design and development, inbound marketing, and sales enablement. In 2011, Kade and his wife Lacey started Primitive Social, providing social media support to small local businesses. In 2013, Kade and Lacey connected with Jerred Hurst (now co-owner of Primitive Social) and decided to focus on growing the company. Over the past six years, Kade has helped transform Primitive Social from a 2 person team into a multi-million dollar company with nearly 50 employees. Kade is happily married to Lacey and has a beautiful 7 year old daughter named Selah and an incredible 5 year old son named Kase.

Now days the rage in marketing is digital solutions. But it is also a costly mistake if not done right.I am pleased to welcome Kade Wilcox, CEO of Primitive Social, on the show. Kade and his company practices what they preach and has grown his start-up business to over 3 million dollars in less than 4 years.Please join us for some amazing tips on how you can also experience massive growth.This show is broadcast live on Wednesday's at 11AM PT on K4HD - Hollywood Talk Radio (www.k4hd.com ) part of Talk 4 Radio (http://www.talk4radio.com/) on the Talk 4 Media Network (http://www.talk4media.com/)

Hear Kade Wilcox tell the story, and lessons learned, of how he grew Primitive Social from a 2 person team to a 30+ person, multi-million dollar company in 6 years.Kade shares his thoughts on the value of a strong team, how he found and chose a partner, the impact hiring quickly has had on the company and culture, the challenge of finding people with the right skill level, and how to add new layers of leadership to their growing team.

Kade discusses what it's like to manage your time and energy as you manage a big, overwhelming client that can never be satisfied. Primitive Social's lack of an effective onboarding process led to a lack of clarity with this client on an ongoing basis. There is so much more to this episode. Enjoy!