The Businessology Show

Welcome to the final episode of The Businessology Show! After an incredible 12-year journey, Jason brings this era to a close with guest, Caroline Johnson. Caroline, co-founder of The Business Model Company, navigates through the essential shifts agencies must make—from time-based to value-based pricing, and from service-centric to solution-oriented models. She emphasizes the need for agencies to reclaim their commercial confidence, innovate within uncontaminated spaces, and repurpose staff to drive meaningful change without substantial financial burdens. Join us as we explore the journey toward business transformation, the importance of leadership ambition, and the readiness required for agencies to evolve successfully. It's a conversation packed with actionable insights and a fitting conclusion to the legacy of The Businessology Show.

Welcome back to The Businessology Show! In today's episode, Jason chats with Joan Herlong, CEO of Herlong Sotheby's International Realty, about what it takes to run a successful real estate business. Joan dives into the importance of integrity, personalized service, and continuous learning in the ever-changing real estate market. She also shares insights from her book, As Is: An Insider's Guide to Real Estate, offering tips to elevate business practices! Don't miss out!

Welcome back to The Businessology Show! Leadership coach and entrepreneur Jen Dary joins Jason to dive into the unique challenges and needs of entrepreneurs with ADHD. Exploring how structure, delegation, and direct communication can make a significant difference, Jen shares her expertise in coaching professionals with ADHD, discussing the balance between self-regulation and external support, especially in remote work environments. Jen also highlights the importance of building trust within teams and strategically managing personal well-being to prevent burnout. This insightful conversation offers practical advice for creating more inclusive and supportive professional settings. Whether you're an entrepreneur, manager, or someone navigating the complexities of ADHD, this episode is packed with valuable takeaways to enhance your leadership approach!

Welcome back to The Businessology Show! In today's episode, our special guest is Will Stewart, here to introduce us to the intricate world of film production. Will illustrates the role of a director and the necessity of meticulous planning in teaching creativity and the art of selling creative services. Join Jason and Will as they uncover the trials and triumphs of transitioning from a freelance venture to a thriving company, the significance of pre-production in big projects, and the strategic shift required of a CEO. Whether you're navigating the demands of creative work or scaling your business with systematic solutions, this episode offers invaluable insights into sustaining long-term value that will elevate your understanding of the creative industry.

Welcome back to another episode of The Businessology Show! Jason and Jen, COO and partner of video production company, 9/8 Central, dive into the art of seamless project management and the intricacies of video production. Jen shares her journey from chaos to structured success, leveraging lessons from past agencies to build efficient processes. They also uncovered how client comfort and transparency are paramount, and the steps they take to ensure every project runs smoothly, from initial planning to final handoff. Dive into this episode for more insights on mastering your business operations!

Welcome back to The Businessology Show! In today's episode, Mary-Ann Pruitt joins us to discuss the world of media management within agencies. She shares her expertise on the intricacies of adjusted gross income (AGI) on a departmental level and the evolving demands of clients for sophisticated expertise in media. Jason and Mary-Ann illuminate the complexities of precision targeting in digital media, highlighting the generational differences in attitudes toward ad targeting. They explore the financial risks in media management and emphasize the importance of strategy and partnership in managing clients long-term. Join Jason in this episode of Buinessology as he unravels the intricacies of modern media management and strategies for client success!

Welcome to another insightful episode of The Businessology Show! In today's episode, we are thrilled to feature Brian Williams, an esteemed author, and industry expert in sales and management consulting, who also happens to own multiple thriving businesses. Jason and Brian discuss how sales and negotiation are intertwined and that trust is key in overcoming the public's general mistrust of salespeople. Brian emphasizes the dangers of personal lifestyle expansion mirroring business growth and the value of maintaining a minimalist lifestyle during the early stages of building a business. This episode is a goldmine for anyone navigating the entrepreneurial landscape, offering actionable insights on overcoming failures, mastering sales, and making informed business decisions!"

Welcome to another insightful Businessology lesson! Today, we're diving into the topic of scope creep – a common challenge that many businesses face. It's important to set your team up to strike a balance between exceeding client expectations and safeguarding the financial health of the business. That's where clear communication and boundary-setting come into play. By educating your team members about the importance of sticking to the agreed-upon scope of work, you empower them to recognize when they're veering off course and take corrective action. Ultimately, hitting the "scope wall" isn't a sign of failure – it shows that your team is committed to delivering value to clients while also respecting the boundaries of the contract. So, the next time you find yourself navigating the murky waters of scope creep, remember that it's an opportunity for growth and learning.

Today, we're diving into the world of agency benchmarks and why they're crucial for your agency's success. Metrics are like the GPS for your business journey. They help you navigate through the twists and turns of entrepreneurship, guiding you towards gaining a deeper understanding of your business and the way it works. Now, agency benchmarks take this concept a step further. These benchmarks are tailored to the specific needs and trends of the agency industry, providing a guide to identify areas of strength and areas that may need improvement. Are you ready to harness the power of metrics and take your business to new heights? Get ready to learn, grow, and transform your business like never before!

Welcome to another episode of The Businessology Show! Jason explores the entrepreneurial journey and best practices for scaling businesses with special guest, Parker Cox. Parker shares his insights and experiences from managing multiple ventures—including property management, digital marketing, and offshore recruiting. Tune in as they explore key topics such as the importance of accountability, creating stable cash flows in ""boring"" businesses, and the significance of robust operations and team structures. Parker sheds light on his hold company strategy, emphasizing his preference for strategic involvement over day-to-day operations, and discusses balancing professional goals with personal life. They'll dip into effective leadership, the impact of transparency and accountability, and strategic calendar management. Listen now and gain actionable insights and inspiration for your entrepreneurial endeavors!

Tracking your team's capacity might seem like a daunting task, but fear not – Jason's got your back! Building trust and collaboration between team members and leaders is key. It's important to remember that sometimes, team members themselves might not realize they're struggling. That's where you, as a leader, step in. So, join Jason on this journey as we explore practical strategies for tracking and optimizing your team's capacity. Together, we'll empower your team to thrive in a balanced and productive work environment.

Welcome to another Businessology lesson, where we dive into the age-old conundrum of juggling creativity and efficiency within agencies and teams. It's a delicate dance, but fear not, we're here to guide you through. Now, we all know the battle between letting those creative juices flow and hitting those pesky deadlines. Your team might be itching for more time to finesse their work, but sometimes you've gotta remind them that perfection isn't always the goal – sometimes "good enough" is, well, good enough! Throughout our chat, we'll be uncovering the secrets to finding that sweet spot between creativity and efficiency. It's all about teamwork, folks! After all, the key to success lies in striking that perfect balance."

Hey folks! Ever find yourself wondering when it's the right time to give your business's financials a good once-over? Well, you're in luck because Jason's here to spill the beans on all things numbers! In this video, we dive deep into the importance of doing an internal review for your books, bookkeeping, and financials. Trust us, getting your records in order isn't just about seeing your losses and profits – it's about unlocking the true potential of your business! And guess what? Investing in an accountant can be a game-changer. We're not just saying that because we're an accounting firm – they're like financial wizards who help you align your goals, set benchmarks, and make sense of those daunting numbers. So tuck in and let's learn how to decode those numbers together.

Join Jason as he explores the diverse landscape of business growth, where each company's journey is unique. From expanding teams to venturing into new markets, growth takes various forms. In this enlightening discussion, Jason emphasizes the role of contractors in fulfilling the needs of flex labor – a crucial component in scaling your operations efficiently. Learn why contractors are ideal for specialized tasks requiring expertise beyond your current team's capabilities. Ready to elevate your business to new heights? Embrace change and experimentation as Jason shares insights on trying new approaches and pushing boundaries. Whether you're exploring innovative marketing techniques or expanding into untapped markets, embracing growth means stepping out of your comfort zone. Tune in for practical tips and inspirational advice to propel your business forward.

Welcome to The Businessology Show! In this episode, we dive deep into the intricacies of leadership and operational challenges that agency owners face, especially as we approach an economically uncertain 2024. Our guest, Karl Sakas an expert in agency consulting shares invaluable insights on distinguishing between being a manager and a leader, and how this understanding can dramatically reshape your approach to business growth and personal work-life balance. Jason and Karl discuss the strategic timing for hiring pivotal roles, the effectiveness of combining full-time employees with contractors, and the essential mindset shifts required for delegating effectively without abdicating responsibility. They'll touch on the balance between operational think-tanks and the psychological impact of leading a team, also delving into the necessity of long-term financial planning, which includes comprehensive exit strategies to secure both personal and business financial futures. Whether you're an agency owner wrestling with scaling your business or an enthusiast fascinated by agency dynamics, this episode promises a wealth of knowledge and practical strategies to navigate the complexities of leadership and agency growth. Tune in to empower yourself with the tools to not just survive but thrive in challenging times. Resources: Free resources for agencies from Karl Sakas | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2ffree-resources-for-agencies%2f&c=E,1,jryt707u2EdkFQ-0RR_Gl3AOOlYwhSUTSF8nz-DQ5th9ZJh4JpSibN0qxTuK3xfA2PO5zCd06HFDFdj-yWCqBjJQQjqaGyzghybK5wUlCw,,&typo=1 Article: Should you be a Front-End, Back-End, or Full-Stack agency? | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fagency-models%2f&c=E,1,A16nThcKeRBRvAIYh2eMPu_QCYFVdoYK1YZu8UWXMwwA3y2ZhNGAHMh2omqnBj8cP74KP8trdrQ-dcpzEOyUjOFmcs-xzz00Uk2nh7I4D3BKYDSITnYMK3E_7LNN&typo=1 Template: Envision your ideal agency, with an Advance Retrospective | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fusing-advance-retrospectives%2f&c=E,1,9V-_rYlfIp1Wq8QvpjGY_PoO7N3uHrzNzglaXl1xTizdH42KmK9Ftpf7eU8tNdfaPqRCS-48spYLYED4Ye0tqKkfPfbGS6hPEdKPtYAZ1KXLJtLyTmU,&typo=1 Book: Work Less, Earn More: How to Escape the Daily Grind of Agency Ownership | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2fusing-advance-retrospectives%2f&c=E,1,9V-_rYlfIp1Wq8QvpjGY_PoO7N3uHrzNzglaXl1xTizdH42KmK9Ftpf7eU8tNdfaPqRCS-48spYLYED4Ye0tqKkfPfbGS6hPEdKPtYAZ1KXLJtLyTmU,&typo=1 Training: Manager Tools management training | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fmanager-tools.com%2ftraining%2fvirtual-effective-manager-conference&c=E,1,tzZsBxO94azGgaIR9uiaN7Wq0ymZmDBbms_4PTL22-pGzwzsB9UuNAaQDZZk6ionXvyMiYaopkfVWN5YAMu14JhhzkUTFMwawXPf29AeO7a8R-wbiohRlgPjjy-Q&typo=1 Workshop: Control (and Maximize) Your Agency's Exit | https://linkprotect.cudasvc.com/url?a=https%3a%2f%2fsakasandcompany.com%2flp%2fget-notified-exit-prep%2f&c=E,1,HZAzj1EoHKGJU6Vi1zEBDPtP4u1bKL65mUFa94QtbHizH9bi5361XFFdc9P-oC_hnqPz7wXZKyEF5Gg5bQUXJhhvVgK_W8SwsSmClIh2Bb7i8Fp-YLv7cA,,&typo=1

Join Jason as he dives into the inevitable truth of making mistakes while navigating the journey of business growth. Even the seasoned pros like Jason aren't immune to ""oopsie" along the way. Jason shares valuable insights on the importance of taking a step back before making significant moves, such as niching into a market. Discover why it's crucial to strike a balance between narrowing your market focus and avoiding the pitfall of niching too fast. Embrace the learning process as Jason discusses the integral role of mistakes in honing your strategies and finding what truly works for your business. Tune in for practical advice and wisdom to navigate the ups and downs of entrepreneurship.

Business growth can be tricky to navigate as a creative entrepreneur. In this episode, Jason dives into one of the common mistakes many creative business owners make: getting too caught up in the creative work for too long. He explores why creatives, especially for those who started as designers, are often driven by a deep passion and skill for the artistic endeavors of the business. Jason unpacks the fears associated with delegating client relationships and the challenges of hiring the first team member. His solution? A growth hack – hiring someone. This crucial step not only involves defining roles and responsibilities but also prompts a shift in mindset from being a creative technician to a strategic business owner. Keep in mind, the key is to scale your innovative business thoughtfully and efficiently.

Jason is diving deep into the practical impact of inflation on creative marketing agencies. Join us as he breaks down how decisions made by the Federal Reserve directly shape the landscape for creative marketing agencies, while offering invaluable insights on navigating these economic changes. In this episode, you'll uncover a comprehensive understanding of how inflation intertwines with our economy's growth. We'll also explore the immediate effects of Fed rate hikes on creative and marketing agencies, shedding light on how these changes influence client spending, marketing initiatives, and team expansion. Plus, gain insights from agency entrepreneurs on navigating the uncertainties brought about by economic shifts, emphasizing the significance of stability during such times. Don't miss out on this insightful discussion—hit play and gain a deeper understanding of how inflation impacts the world of creative marketing agencies!

Welcome back to The Businessology Show! Get ready for an exciting episode featuring Jackie Green, the dynamic CEO of Behind the Design. Jackie brings a wealth of experience from her corporate marketing, commercial design, and teaching background, making this discussion a must-watch for all creatives and entrepreneurs! Jackie shares invaluable insights on the importance of effective client communication during the often-disruptive home construction process. She also dives into educational resources available for designers, covering everything from branding and software mastery to free content that can give your business the competitive edge it needs. Settle in as Jason and Jackie also explore identifying your ideal clients, conquering fear in decision-making, and establishing robust systems for business growth. Get ready to ignite your passion for design, offload stress, and elevate your business game with the Businessology Show's transformative insights.

Sit back as Jason takes a journey through the latest business trends and practical insights tailor-made for entrepreneurs and small business owners just like you! We're breaking down the outlook for the year 2024 and what it means for businesses everywhere. Jason also discusses the potential impact of the Federal Reserve's decisions on interest rates, the job market, and the overall economy. Plus, we'll dish out some savvy strategies for small businesses to stay afloat, including tips on stability, client retention, debt management, and planning for future growth. Join our friendly conversation as we dissect the lessons and expectations for entrepreneurs in the exciting year ahead.

Welcome to The Businessology Show! In today's episode, we dive into the intricate world of daily publishing with our guest, Mickey Mellen, who shares his insights on maintaining a steady stream of content and the absorbing method he's adopted from none other than Charlie Munger himself. Join us as we explore the digital and tangible realms of reading, from flipping through the pages of ""Poor Charlie's Almanack"" to using cutting-edge tools like Kindle Scribe and Readwise. Amidst reflecting on the roles of luck and strategy in business success post-COVID-19, Jason and Mickey discuss economic influences like election cycles and market forces, always with a mindful eye on the importance of recurring revenue and a sound financial buffer. We'll uncover the personal journey of an agency leader who turned sporadic blogging into a powerful tool for self-improvement. Hear how Mickey leverages blogging to crystallize knowledge gained from life's myriad experiences into compelling Sunday summaries. Stay tuned for our in-depth conversation on how the pressing need to understand drives continuous learning and how maintaining a personal touch in a digital age reigns supreme over automation. This is The Businessology Show – let's get down to business!

In this episode of The Businessology Show, Jason dives into the symbiotic relationship between creativity and business savvy. Today's episode features Ilise Benun, a seasoned expert who has spent 35 years guiding solopreneurs and creative business owners on their journey to financial prosperity by merging artistic intuition with business acumen. Ilise dispels the myth that business and creativity are isolated realms, encouraging creative minds to manifest their talents in strategic networking, compelling content marketing, and targeted outreach. Jason and Ilise's conversation peels back the layers on client dynamics, revealing how to spot red flags, establish authority, and maintain professional boundaries. Together, they explore why face-to-face meetings and real-time communication are critical in complex client discussions, and how the post-pandemic landscape demands patience in marketing while offering freedom for growth. Jason and Ilise delve into the art of nurturing leads through various platforms—from websites and podcasts to newsletters and ebooks—stressing the power of consistency. You'll hear practical tips on content creation and targeted outreach, such as dedicating 30 daily minutes to marketing and harnessing LinkedIn to forge genuine connections. Finally, Jason and Ilise tap into the often-elusive subject of money. They discuss not only how to approach the topic with potential clients but also how to position oneself to attract those with higher budgets who value your expertise. Today's episode is great for creatives eager to enhance their business strategy, deepen client relationships, and turn their creative prowess into profit. Join Jason and Ilise for these insights and more.

With over a decade of experience operating as a remote firm with teams scattered across the US, Jason shares insights on navigating the challenges and opportunities of remote work environments. From defining the type of culture you want to build, to establishing rhythm and structure in remote team meetings, Jason offers practical tips for fostering a strong and connected virtual team. Tune in as he explores the importance of intentional cultural focus, core value callouts, and the role of healthy team dynamics in driving professional growth.

In this Businessology Lesson, learn more about the powerful tool of journaling as a means of managing the complexities of the entrepreneurial journey. Jason shares his personal experiences with the psychological challenges of entrepreneurship and the importance of clearing one's mind. He explores the concept of "layering" emotional problems and the impact of carrying a heavy mental load. Through the lens of professional firms and the intricacies of balancing work and personal life, Jason highlights the necessity of externalizing thoughts and tasks through journaling. Tune in to uncover the therapeutic and skill-building aspects of journaling and its profound impact on navigating the entrepreneurial world.

Jason's got a treat for you today. He's hanging out with the one and only Rand Fishkin. You might know him as the big brain behind Sparktoro and the former CEO at Moz – basically, he's the guy you want to chat with if you're all about leveling up your audience research. In today's chat, Jason and Rand are cutting right through the fluff. They're going to bust some age-old stereotypes on hiring, chat about why bigger isn't always better when it comes to your team, and get into the real talk about the entrepreneurial rollercoaster. Rand's got some killer insights from Sparktoro about what your audience is up to online – and get this, you can mess around with it for free here: https://sparktoro.com/ Jason and Rand are not just about the serious business talk, though. Rand's got stories that'll make you nod your head and some that'll make you shake it in disbelief. From the pains and gains at Moz to his no-BS approach to funding Sparktoro – it's not your typical tech tale. Rand fills in the gaps on how to pursue team transparency, having a healthy workplace, and how their team gets their work done together. Plus, they don't shy away from the big stuff, like AI, blockchain, and how the economic ups and downs have been tossing the tech world like a salad. So keep it locked here, and let's get the inside scoop from Rand—who's not only a master marketer but also a pro at stirring up a tasty cocktail. Jason and Rand are about to dish out a full-course meal of business wisdom with a side of laid-back banter – right here on The Businessology Show. Let's get into it!

In today's lesson, listen as Jason unravels the dynamic relationship between visionaries and integrators within a company. Jason shares a personal account of partnering with an integrator and delves into the significance of nurturing a strong partnership in order to drive business growth. This insightful discussion sheds light on the critical role that visionaries and integrators play in the success of a services-based company, offering valuable lessons for entrepreneurs looking to expand their ventures. Sit tight as he explores the intricacies of visionary integrator dynamics and the transformative potential of a well-aligned partnership.

Jason shares insights on the strategic considerations behind the first hire, emphasizing the importance of delegating tasks effectively and understanding the cultural fit of potential candidates. With personal anecdotes of successes and mistakes, this Jason provides valuable lessons to help you navigate the complexities of hiring for your business. Tune in to gain expert advice on building a strong team and setting your company up for long-term success.

Jason continues the exploration of strategic calendar work blocking, an essential strategy in efficiently managing your time and resources to drive growth and accomplish targets. In this episode, Jason dives into his personal work schedule, unfolding his key tactics in block planning—from segmenting time for meetings, strategy, and content production, to setting priorities and dealing with the unpredictability of the corporate world. Jason also taps into how the principles of strategic calendar work blocking play out in a partnership scenario, casting light on how he and Julie synergize their efforts and tackle tasks collaboratively. Hear about their experience with the Todoist task management tool, their approach to defining and achieving goals, as well as the crucial aspect of managing commitments. This episode carries enriching insights for any entrepreneur, manager, or anyone striving to master their work-life balance and productivity, so stay tuned and dive in.

In today's episode, Jason flies solo and explores the concept of "strategic calendar work blocking" as a method to manage attention and time effectively. For those of you running multiple businesses or facing numerous routine tasks, this approach could be a game-changer. He'll debunk the myth that entrepreneurs can do anything they wish, emphasizing the necessity of making intentional choices. Jason discusses the importance of balancing attention between work and personal life and how deliberate planning can help us avoid self-sabotage. He introduces the idea of 'leveraging rhythms' - a systematic approach to using calendars to schedule regular strategy sessions. These practical tips and insights are designed with one goal in mind - to help you as an entrepreneur effectively manage your time, handle urgent tasks, and grow your business intentionally. Stay tuned for a guide on how you can put this revolutionary method into practice.

In this episode of The Businessology Show, Jason and Alyson dive into the fascinating world of business operations and strategic thinking. Join them as they explore the parallels between developing land and roads and developing administrative functions within a business. Alyson Caffrey, a Systems and Process Creations expert, shares her insights on the importance of paving the road and finding the right person to navigate it successfully. Jason and Alyson discuss the balance between promoting from within and inviting external conversations to ensure operational efficiency and strategic growth. Get ready to uncover the secrets to increasing productivity, unlocking growth, and mastering the core metrics that drive small businesses. Plus, they'll delve into the hustle culture, breaking systems, and finding new ways to operate more efficiently. You won't want to miss this enlightening episode packed with practical tips for taking your business operations to the next level. Let's get started!

In this lesson, Jason delves into the three essential questions that leaders need to ask themselves. Leaders are constantly evolving, and these questions aim to challenge and inspire growth in their leadership journey. From examining areas of habitual laziness to evaluating the dynamics of their team, leaders must constantly assess and make necessary changes to fulfill their larger mission. Jason also explores the concept of tapping into untapped market value and the risks involved in leveraging it for the benefit of their organization. Listen as Jason dives deep into these thought-provoking questions and uncover valuable insights for leaders on their quest for success.

In today's episode, Jason tackles the question on everyone's mind: Is it worth investing in AI? As AI continues to revolutionize various industries, businesses are finding themselves grappling with how to harness its power effectively. Join Jason as he dives into the world of AI and explores its impact on service-based organizations. Discover how AI not only enhances team efficiency but also transforms client interactions. He'll introduce you to an acronym, ""Nice,"" that outlines the steps to successfully integrate AI into your business. Plus, he'll discuss the importance of notification, implementation, and contractual effectuation when incorporating AI. Tune in to learn why investing in AI is essential, but also how being a fast follower can help you navigate the rapid changes and make smart investments that enhance your business value.

In today's lesson, Jason explores the topic of capacity and how it impacts your team's performance. He answers the three important questions to assess your team's capacity and ensure they are working at their most optimal level. The first question revolves around how to identify when a team member is not performing at their best. Listen as Jason shares the importance of being present in employees lives, asking the right questions, and tapping into their emotions to understand their capacity. By doing so, you can spot patterns, address struggles, and support team members effectively. Jason talks about the value of identifying team members who can produce the most valuable work. This starts with aligning revenue production with capacity usage to avoid mismatches that can lead to inefficiency and dissatisfaction. Understanding which team members can handle complex tasks is crucial for growth and success. Lastly, Jason addresses the impact of personal lives on a team's ability to focus and work undistracted. Jason acknowledges the challenges of remote work and the importance of respecting personal decisions while understanding potential distractions that emerge, such as the summer months. By accommodating these factors, you can navigate around them and maintain productivity. Listen the full episode to discover strategies to enhance your team's capacity.

In today's lesson, Jason dives into the key factors that contribute to a company's profitability. He explains that profitability is simply the result of a math equation: revenue in and expenses out. Explore how focusing on team efficiency and pricing can impact revenue, while understanding the importance of covering current expenses and generating leftover profit. Jason goes into the concept of distributions for owners and the significance of savings in building a secure financial foundation. Additionally, he touches on the role of debt, emphasizing the cautious but strategic use of resources such as a line of credit. Join Jason as he unravels the complexities of agency profitability and offers practical insights for financial success.

In the newest episode of The Businessology show, Karen Reyburn delves into the accounting world and her journey into the marketing realm. An agency owner and author herself, Karen shares her unexpected path towards writing a book focused on the essential marketing elements accountants need to know before they can flourish. Karen and Jason explore how collaboration with accountants is crucial for effective marketing strategies, regardless of firm size. With insights from a successful coaching program called The Accelerator, they uncover the power of implementing foundational marketing principles in accounting firms. Karen and Jason discuss the importance of problem-solving, creativity, and embracing one's potential within the accounting industry. Discover the fascinating combination of accounting and marketing on today's episode of The Businessology Show!

Welcome back to another Businessology lesson! In this episode, Jason will dive into the thrilling new phase of growth he is experiencing with their firm. We all face new challenges and tasks we've never encountered before, and today we learn how Jason is tackling these hurdles head-on.

In this Lesson, Jasons delves into the importance of fostering a safe and healthy community within your organization. Jason discusses the significance of transparency, creating a sense of belonging, and encouraging healthy curiosity. Join Jason as he explains how these three key factors contribute to the overall health and success of your team.

Welcome back to another Businessology lesson! In today's lesson, Jason will dive into the crucial topic of matching revenue with team capacity in creative agencies. We all know that the success of a business relies on finding the perfect balance between the two, but what happens when that balance is thrown off? And how do you fix it?

Our guest is none other than Fabian Geyrhalter, a renowned brand strategist and creative director based in Los Angeles. With his wealth of experience in brand consulting and running his own consultancy, Fabian is a true expert in the field. On the newest episode of The Businessology Show, Fabian expresses his awe and appreciation for several mind-blowing product examples. He emphasizes that effective branding is not limited to expensive, high-end designers, but rather it's all about accurately portraying the brand's message to the target audience. Fabian brings to light the importance of brand strategy and its role in connecting with consumers. He explains that while business plans focus on creating a product and making money, brand strategy focuses on how to position the brand to resonate with the target audience. Listen to the full episode and hear Fabian share how businesses can effectively use brand strategy in their own business plans.

In today's lesson, we'll dive deep into the concept of client relationships and the true value of money in creative projects. We'll explore the notion that not all money is good money, especially when it comes to working with clients who may demand more time and effort. Join us as we uncover the importance of finding clients who align with our values and make the creative process enjoyable and profitable.

Are you running a growing agency and finding it challenging to effectively lead and communicate with your entire team? In this week's Businessology Lesson, we delve into the importance of assembling a leadership team and how it can leverage growth in your agency.

In today's lesson, we're diving into the world of client grading and evaluating the health of your client base. We'll discuss how data and science can help you determine the alignment between your clients and your business, and why it matters for your growth. From belief alignment to value consumption, we'll explore the four key parameters that play a crucial role in grading your clients. So, let's get started and learn how to scientifically analyze and grade your clients.

Andrew Davis isn't your average keynote speaker—he's fun. Yes, that's his priority. Andrew wants to engage and make a lasting impression on his audience. But, how did he get to where he is? There isn't a keynote speaking major at college—not that we're aware of—and he didn't just waltz into this type of career. Listen to the newest Businessology show to hear how Andrew made strategic pivots in his career that led to his successful speeches.

It's only a job description, right? Actually, it's more important than you might think. Companies are built on roles, and the expectation of those roles are detailed in the job description. In this lesson, Jason explains the importance of job descriptions and how they can help you build a better team culture.

Does the world feel a little weird right now? After the pandemic, we've struggled with finding the new normal and started questioning our old work expectations and habits. In this lesson, Jason explains how to navigate the challenge of leading in a changing world…spoiler alert, it's a struggle.

What if we told you there's psychology in pricing strategies? Yes, and there's a way businesses can practically use it too. Jason walks through the benefits of a tiered pricing strategy and how your business can utilize this method in another Businessology Lesson.

How do you understand your team's personality profile? Jason explains the importance of personality testing and how it can help you become a better, more understanding leader.

Carl Smith is the founder of Bureau of Digital, a community for like-minded digital agency leaders everywhere. But before he went and started his own community, Carl had extensive agency experience. And as a creative, Carl was innovative in the way he led. Carl is a pioneer in creative thinking and doing, so everyone be prepared to drink his "hippie juice" because it's too good. Listen to the intricacies of Carl's creative journey on the newest episode of The Businessology Show today!

Sometimes the best case scenario is getting fired, and—in this story—that was the case. Listen to Jason recount a time when coaching a pair of business partners with Julie didn't go exactly as planned.

What does it mean to provide clear communication? Jason answers all the questions you could have about clarity, including how to practically improve your communication style to reach clarity in 4 easy steps. Listen to this new Businessology Lesson to find out.

If you don't understand your metrics, you could be misinterpreting your entire business. Listen to Jason explain key metrics and the common errors business leaders make when looking at them.