Bringing Business to Retail

Ever had that fantasy where your business suddenly blows up online and everything changes overnight? In this episode, I sit down with Lisa Sjöblom—a digital growth strategist and operations expert—to unpack the real story of what happens when your business goes viral. Together, we talk about the traffic surge, the customer service avalanche, the unexpected pressure on operations… and the surprising truth that more eyeballs don't always mean more sales. Lisa brings her no-fluff take on digital scaling, and I share what I learned from my own viral moment—the good, the chaotic, and what I'd do differently next time. If you're building an ecommerce or retail brand, and dreaming of your “big break,” this is your reality check. Because visibility without preparation can cost you more than you think.

What if your audience knew exactly when and why to buy—without you constantly reminding them? In this episode, I sit down with Natalie Santini, founder of Sew Hungry Hippie, to unpack how she turned her loyal followers into paying customers—from day one. With no marketing degree, no fancy funnels, and no burnout, Natalie built an engaged community that buys because she shows up consistently, with value and joy. Here's what we cover: How Natalie “trains” her audience to purchase without being pushy The secret sauce behind her repeat sales and live selling success Her strategy for balancing life, business, and creativity Why authenticity + simplicity is the new sales strategy This is for every business owner who's tired of chasing sales and is ready to build a community that wants to buy.

Can we talk about something that's been driving me absolutely crazy? I keep seeing you amazing business owners setting these big, juicy revenue goals for your promotions - and I'm talking $10K, $50K, even $100K - only to watch you hit the wall halfway through wondering if it was even possible in the first place. Sound familiar? Yeah, I thought so. Here's the thing - I used to do this too. I'd get all excited about a new promotion, pull some round number out of thin air, and declare "THAT'S my goal!" Then I'd spend the entire promotion crossing my fingers and using hope as my strategy. Spoiler alert: Hope is NOT a strategy, beautiful. In today's episode, I'm pulling back the curtain on exactly how to stop guessing and start reverse engineering your best promotion ever. No more disappointment, no more wondering what went wrong - just achievable, data-backed targets that you can actually hit. Remember, you've got this! Sal 

In this episode, I sit down with Cat (Catalina Viau), an inspiring entrepreneur who turned her passion for photography into a thriving, seven-figure photo booth business. We talk about her journey from a corporate insurance career to building a brand that truly stands out — focusing on branding, quality, and strategic marketing. Cat shares her insights on finding high-value clients, differentiating her business in a competitive market, and turning a side hustle into a full-fledged enterprise. If you're curious about entrepreneurship, branding, or just looking for some real inspiration, this episode is packed with lessons you won't want to miss.   Connect with Catalina: Photo Booth Business (Canada/US/Australia): https://photoboothmastery.catalinabloch.com/ Connect on Instagram: https://www.instagram.com/photoboothmastery Connect with Salena: Instagram: https://www.instagram.com/thesalenaknight/ Podcast: https://salenaknight.com/podcast-2/ Accelerator Program: https://scale.theretailacademy.net/sysa862128

Tired of spinning your wheels trying to grow your retail or e-commerce business? You're in the right place. Welcome to Bringing Business to Retail, the show where I, Salena Knight—retail strategist, speaker, and former multi-store owner—share real, unfiltered strategies to help you scale with clarity, confidence, and cash flow. Each week, you'll get: Behind-the-scenes lessons from my own 7-figure business journey No-fluff strategies to boost sales, build high-performing teams, and streamline operations Candid conversations about the real challenges of leadership and growth Interviews with industry experts, retail rebels, and powerhouse entrepreneurs who've been there and done that Whether you're managing a bricks-and-mortar store, building an online brand, or juggling both, this podcast is your go-to guide for turning hustle into healthy, sustainable business growth. Because retail doesn't have to be so hard when you've got the right plan (and the right people in your corner). It's time to stop playing small and start scaling smart. Let's do this. — Sal 

I watched a wealthy man hand his trash to a hotel staff member and tip him for it. That moment changed everything about how I think about business. In this episode, I'm sharing the mindset shift that helped me (and my clients) stop selling to price-sensitive shoppers and start attracting high-value customers who expect to pay more. I'll walk you through why the mid-market is risky territory, how the rich make buying decisions, and the three steps you can take this week to start repositioning your brand for premium success. If you're done competing on price and ready to be the go-to for customers who value what you offerthis one's for you.

I didn't start my business to answer customer emails at midnight or manually post to social media—and I'm guessing you didn't either. But somehow, those “little tasks” have taken over your calendar, your energy, and your vision. In this episode, I'm talking about what it really takes to step out of the day-to-day and into the role of CEO. I'll share how to figure out what's draining your time, how to delegate or automate smarter (yes, even with AI!), and how to build systems that support real, scalable growth. This isn't about working harder—it's about working smarter, leading better, and letting go of the things that are keeping you stuck. Let's reclaim your time and get you back to being the visionary your business needs. — Sal

When it comes to promotions, there's one word that can either make you cringe... or cash in: FOMO. In this episode, I'm sharing why FOMO isn't a dirty word — it's actually your secret weapon for getting customers off the fence and into action, without sounding pushy, salesy, or desperate. I'm telling you a story about one of the worst marketing decisions I ever made (spoiler: it involved a dusty TV screen and a golf club), and what it taught me about creating real urgency the right way. We're diving deep into how to use urgency and scarcity ethically — with tips you can actually apply today, like: How to create momentum even if your numbers are small Why your first and last day emails matter more than anything else How to leverage SMS and real-time tools to boost last-minute sales Plus, how one of my accelerator members turned a personal birthday into a brilliant, heart-driven campaign (that her customers loved!) If you've ever struggled with feeling “icky” about selling, or worried you were being annoying by sending that extra email… This episode is for you. Let's reframe FOMO — from pushy to powerful — together. See you inside, Sal

In this episode, I'm getting real about the different types of support you think you need—and the ones that actually move the needle. I've invested over $45,000 (plus multiple trips to the U.S.) to be part of a mastermind that's been absolutely game-changing for my business. But it wasn't always like that. I've worked with coaches, joined programs that didn't deliver, and realized—sometimes too late—that I was asking the wrong people for the wrong kind of help. So today, I'm breaking down: The real difference between a coach, mentor, strategist, and mastermind When each one is the right fit for your stage of business How to avoid feeling overwhelmed, underwhelmed, or out of pocket The questions you should ask before you invest If you've ever felt stuck, unsupported, or unsure about your next move—this episode is your roadmap to clarity. Tune in to learn how to align the support you choose with the results you actually want.

  I'm embarrassed to admit this… but I once spent nearly $100k on a business coach who didn't actually help me grow. Not because he was bad—but because I hired the wrong kind of help for where I was at in my business journey. In this episode, I'm pulling back the curtain and sharing the real, unfiltered story of the investments I've made over the years—some that paid off massively, and others that felt like throwing money into the void. From joining masterminds and hiring strategists to making costly mistakes, I'll walk you through exactly what kind of support helped me at different stages—from startup mode to multi-million dollar growth. If you're wondering: “Should I hire a coach or join a program?” “Is this the right investment for my business?” “Why am I still stuck, even after spending so much money?” This episode will help you get clear. Because the truth is—it's not just about investing in your growth. It's about knowing what to invest in based on where you're at and where you want to go. Let's talk strategy, missteps, and the lessons I wish someone had told me earlier.

If you've ever found yourself thinking, “I just need more customers to grow my business” — this episode is for you. The truth is, chasing new customers isn't always the answer. In fact, it can drain your time, money, and energy faster than you think. Today, I'm unpacking exactly how you can increase your revenue without spending more on ads or hustling to attract fresh faces. We're diving deep into: - How to plug the hidden leaks in your sales funnel - Small, powerful tweaks that instantly boost your conversion rates - Why your checkout process might be costing you sales (and how to fix it) - The silent impact of your average order value -  How to attract customers who actually value what you sell This is the episode where we stop obsessing over vanity metrics and start focusing on what really moves the needle in your business. Plus, I'm sharing a free resource to help you calculate exactly where you can increase your profits today!

What if one overheard sentence could change the entire trajectory of your business? In this powerful episode of Bringing Business to Retail, we share the moment everything shifted—not during a strategy session or a big launch, but in a quiet, unexpected instant. We dive into: How a single sentence triggered a total business rethink Why being "booked out" isn't always the dream The connection between burnout and pricing strategy How to rebuild a business that aligns with your values and lifestyle If you've ever felt like you're running on empty or building a business that doesn't quite feel like yours anymore, this episode is your sign to pause, listen, and pivot.

Overwhelmed by your to-do list? I was too—until I turned to AI. In this episode of the Bringing Business to Retail podcast, I share how I opened Asana and was met with more tasks than I could handle in a year (yep, a full year). Instead of spiraling into busywork, I turned to my custom-built ChatGPT for support. What happened next surprised me. You'll hear how I used AI to ask myself four game-changing questions that helped me clear the mental clutter, prioritize what actually matters, and realign my work with my long-term goals. I'll also dive into how tools like the Eisenhower Matrix and calendar blocking helped me identify tasks I shouldn't even be doing. Whether you're running a business, leading a team, or just drowning in digital post-its, this episode will give you practical, strategic tools to take back control—and get back to deep work that truly moves the needle.    

Are You Paying Rent on Your Own Inventory? What if I told you that some of your inventory is quietly draining money from your business every single month—without you even realizing it? And what if I told you that freeing up cash flow in your business has nothing to do with selling more, running ads, or tweaking your pricing—but everything to do with understanding when your stock stops making you money? So when Christine broke it down for me, I was hooked. Here's the deal: Every SKU you own is paying rent. Whether it's sitting in a fulfillment center or in the corner of your office, at some point, that inventory shifts from being an asset to a liability. And the longer it sits, the more it eats into your profit. I used to think of inventory as something that just existed until it sold. But after this conversation, I see it differently—and I think you will too. Listen in and let me know what you think. Sal ------------------------------------- 00:01 - The real cost of inventory nobody talks about 04:25 - How long should you really keep stock? 09:40 - The inventory mindset shift that changes everything 15:30 - When to discount, when to restock, and when to cut it loose 22:10 - The formula for knowing exactly when a product stops making you money

What if I told you there's a way to make more money in your business—without changing your products, pricing, or marketing budget? And what if I told you this strategy has been quietly influencing financial markets, human behavior, and even retail trends for years? So when Lucy Bloomfield asked me if she could come on the show and discuss something she'd been putting into action to create more sales and money, I was interested. So we jump on a call to discuss, and she tells me, the secret is… we need to start syncing our sales and marketing efforts with the moon. Yep, you read that right. The moon. Trust me, I'm a logic girl through and through.  SHOW ME THE DATA! I went into this conversation with a very healthy dose of skepticism. But as Lucy explained how women's hormonal cycles impact spending habits—and how financial markets have long documented the influence of lunar phases—I couldn't help but lean in. Here's the gist: there are certain times of the month that are the prime time for selling—your customers are more inclined to buy, spend impulsively, and say yes to your offers.  There are other times - not so much. That's when resistance is higher, spending slows, and conversions take more effort. She's been tracking sales data across multiple businesses, and the results? Eye-opening. So, if you could make twice as much during the right two-week window—without spending an extra dollar on ads—would you at least give it a shot?   Listen in and let me know your thoughts.   Sal   -------------------------------------   Introduction and Podcast Setup 0:01 Understanding Cycle Syncing 1:47 Personal Experience and Business Application 4:25 Implementing Cycle Syncing in Business 6:53 Testing and Validating Cycle Syncing 11:04 Challenges and Adjustments 18:26 Practical Steps and Tools 25:59 Conclusion and Call to Action 33:30   ------------------------------------- Full Article: https://salenaknight.com/can-the-moon-really-boost-your-revenue-lucy-bloomfield/

Google Ads—it's a game-changer for retailers and eCommerce brands. But what happens when your ad account gets shut down without warning? No explanation. No help. Just gone... In this episode, I sit down with Google Ads expert John Horn, CEO of StubGroup, to uncover why ad accounts are getting flagged, suspended, and even banned—and what you can do to protect yourself. What you'll learn:  ✔️ The most common (and unexpected) reasons ad accounts get shut down  ✔️ Why even legitimate retailers get flagged as “suspicious”  ✔️ Step-by-step instructions to recover a suspended Google Ads account  ✔️ The key things you MUST do to avoid getting shut down If you rely on Google Ads to drive sales (or even ig you don't right now, but are planning too!), you need to hear this before it's too late.   --------------------- Introduction and Overview of the Podcast 0:01 John Horn's Background and Stub Group 2:13 Reasons for Google Ads Account Shutdowns 3:23 Challenges of the Appeals Process 6:10 Common Policy Violations and Compliance Tips 8:20 Handling Trademark and Reseller Issues 18:22 Strategies for Successful Appeals 21:48 Final Thoughts and Contact Information 27:26   ------------------- Full article: https://salenaknight.com/the-google-ads-nightmare-you-might-not-see-coming-john-horn/

My first foray into commerce was selling reusable nappy-making fabrics on parenting forums. I would import these massive rolls, cut them up, and sell them to the mums (and dads) on the forums. This was back in 2008. Before “eco” was cool According to a 2022 NielsenIQ study, 78% of global consumers say that companies should be environmentally responsible. That sounds amazing, right?  But here's where things get interesting—if that were really the case, why are businesses like Shein and Temu thriving?  Clearly, something isn't adding up. And when the amount of sales that Temu turned over was in the double-digit BILLIONS, then, you have to ask yourself… “Do customers really care about sustainability?” Here are my thoughts… (from an eco-pioneer)   -----------------   Introduction and Purpose of the Podcast 0:01 The Success of Fast Fashion Giants 1:24 Consumer Behavior and Sustainability 3:40 Testing and Tracking Sustainability 6:07 Financial Considerations of Sustainability 9:32 Starting Small with Sustainability 11:35 Conclusion and Call to Action 12:40   -----------------   Full article: https://salenaknight.com/do-customers-really-care-about-sustainability/

In this episode, we're tackling what I call The Hamster Wheel of Hope—that frustrating cycle of crossing your fingers and hoping:

Building a business that lasts isn't just about speed—it's about getting smart with your systems, having the right mindset, and pushing forward, even when things feel slow. In my own journey, moving fast wasn't always the best approach, and I've learned to focus on building solid foundations for growth. If you're feeling stuck or like things just aren't moving as quickly as you'd like, this episode is packed with lessons on how to take a step back and work smarter—not harder. Plus, if you're ready to make real progress in your own business, I've got some exciting news about a new program that could be the breakthrough you've been waiting for. If you're interested in joining, or heck, you're just curious, head to this link.   -------------------- Scaling Business and Personal Growth 0:01 Realization and Overhaul 2:12 Challenges with Project Management 3:40 Implementing Detailed Planning 9:31 The Importance of Patience in Scaling 9:49 Introduction to the Accelerator Program 12:42 Application Process and Final Thoughts 14:16   --------------------   Full article: https://salenaknight.com/i-was-wrong-about-this/

Have you ever felt like you're just... stuck? Not sure where to go next in business, life, or maybe both? Your social feed is filled with posts about how life should be vibrant and relaxed, which can make you feel GUILTY when you don't feel the same. (Spoiler alert: No one has it all figured out, myself included.) I recently sat down with Leigh Burgess, and we got into a deep conversation about boldness—and how it's not about being fearless or having it all together. Instead, it's about making a conscious choice to keep moving forward, even when you're uncertain. We're all just figuring it out as we go. Leigh shared some amazing insights on how reflecting on our beliefs and energy can change the game. It's not just about knowing yourself, but truly understanding how your energy impacts how you show up in the world. It's not enough to just know this stuff—you've got to put it into action. I'm great at brainstorming and figuring things out in my head, but the real power comes when you start taking those bold steps. After all, being bold is one of our core values, and not doing this, is against the rules! So, if you've been waiting for that nudge to stop second-guessing and start stepping into your boldest self, this episode is for you. If not now.... when?   ------------------   Core Values and Defining Bold 0:02 Introduction of Lee Burgess and Bold Industry Groups 1:42 Leigh's Career Background and Burnout 5:29 The Bold Framework: Believe, Own, Learn, Design 11:54 Implementing the Bold Framework in Daily Life 18:40 Designing Your Next Steps 34:29 Examples of Bold Definitions 47:39 Conclusion and Resources 53:17   ------------------   Full article: https://salenaknight.com/lessons-learnt-from-living-a-bold-life-leigh-burgess/

For months, I thought we had our systems dialed in—project management software, workflows, communication tools, you name it. But no matter how “good” everything seemed on the surface, I found myself constantly angry, frustrated, and stressed. The worst part? I knew that every mistake—whether it was a podcast episode going out unedited or a broken download link—was a direct reflection of ME. My brand. And that feeling of letting it slip through my fingers was enough to keep me up at night. The pressure was real, and it was taking a serious toll on my mental health, my bank balance, and my business growth. But what if I told you that even after all this, we lost hundreds of thousands of dollars in potential revenue just because I didn't trust our systems enough to take a leap and launch new projects? In this episode, I share how I hit a breaking point and had to confront the hard truth: to grow, I had to let go of tasks and empower my team in a way I hadn't been doing. You'll hear about the pivotal moment when I realized I was running the show like a dictator, and the frustrating journey we've been on to turn it all around. Joed (our Business Manager) joins me to give you an inside look at the good, the bad, and the ugly of implementing systems that scale. If you've ever felt like you're stuck in the weeds of your own business, or like you're drowning in tasks that aren't helping you grow, this episode is for you. Tune in to learn from our mistakes, our wins, and how we're finally building a business that's ready for the next level.   -----------------   Systems and Processes Breakdown 0:01 Identifying the Problem and Seeking Solutions 3:59 Implementing Nick Sonnenberg's System 7:33 Challenges in Implementation 14:11 Improving Communication and Efficiency 16:47 Empowering the Team and Ensuring Quality 35:45 Progress and Reflections 39:01 Final Thoughts and Advice 39:17   -----------------   Full article: https://salenaknight.com/putting-systems-in-place-might-kill-your-business/

Welcome to the start of a brand new year—whether you're cozying up with a hot drink by the fire or soaking up the summer sun like me (and yes, I'm definitely living off icy poles right now!), I'm so excited to kick things off with you. In this episode, we're diving deep into how you can make this year different—in the best possible way. No fluff, no overused "goal-setting" advice. This is all about taking a fresh, honest look at what's working, what's not, and how to set yourself up for a year that's not just successful, but aligned with your true business goals. If you're ready for a reset, we're talking about three key questions that will help you reflect, plan, and take action. I'm talking systems, customers, and a vision for how you want this year to feel (spoiler: it's not about just the numbers!). So, grab a pen, your phone, or just listen in—this episode is one you'll want to revisit as you go through the year. Let's make 2024 your best yet!   --------------------   Kicking Off the New Year with a Positive Mindset 0:00 Reflecting on Systems and Habits That Held You Back 3:00 Fixing Broken Systems and Unproductive Habits 5:49 Attracting and Retaining High-Value Customers 8:27 Designing Your Business and Life for Success 15:00 Recap and Call to Action 19:29   --------------------   Full article: https://salenaknight.com/business-breakthroughs-your-best-year-yet/

Hey and welcome back. I hope you all survived the Christmas day crazies and are ready to hit that reset button. If you're feeling like the holiday season took it out of you (because let's be honest, it totally did), then this episode is for you. I'm sharing some real talk about how to reset, refocus, and get ready to tackle 2025 like the pro you are. Whether you're in recovery mode or just looking for a little inspiration to close out the year, I've got you covered. So grab whatever's left in your cup—eggnog, champagne (I won't judge)—and let's get into it   --------------------   Holiday Season Recap and Introduction 0:01 Auditing and Adjusting Inventory 2:05 Checking Financial Health 2:55 Resetting Mindset and Taking a Break 4:26 Final Thoughts and Looking Forward 7:01   --------------------   Full article: https://salenaknight.com/post-season-recovery-for-retailers/

Are you ready to turn the Christmas chaos into your secret weapon? With just days left, now's the perfect time to step up and make the most of these final shopping days. In this episode, I'm sharing five powerful strategies you can implement right now to boost your holiday sales. I'll show you how to create urgency with 'last-chance' messaging, offer irresistible flash sales, and promote digital gift cards as the perfect last-minute solution. If you offer local pick-up or delivery, now's the time to highlight that convenience. And don't forget to tease your post-holiday sales to keep your customers engaged long after the season ends. Ready to finish strong? Make it easy for your customers, create urgency, and you'll set yourself up for a big start to the New Year! --------------------- Leveraging Urgency with Last Chance Messaging 0:01 Offering Flash Sales to Create Excitement 3:50 Promoting Digital and Physical Gift Cards 5:36 Making Local Pickup or Delivery a Selling Point 7:22 Teasing Post-Holiday Sales to Build Excitement 9:58 Recap of Strategies to Maximize Sales 11:16 Final Thoughts and Call to Action 12:44 --------------------- Full article: https://salenaknight.com/last-minute-sales-strategies-to-maximize-holiday-revenue/

As the year comes to a close, it's tempting to slow down, but what if the actions you take now could set the stage for your most profitable year yet? In this episode, I'm sharing three simple, actionable money strategies that you can implement today to ensure a strong start in January and beyond. These aren't just tips; they're game-changing moves that will help you: Uncover hidden profit drains Free up cash flow Mapout growth that fuels sustainable growth in 2025 These tips come straight from my own strategy sessions as I map out my goal to scale to $10M. Whether you're feeling overwhelmed or simply don't know where to start, this episode is packed with clarity and practical advice to help you take intentional action—no matter how busy the holiday season gets.

Ever been so overwhelmed by your own ambitions that you didn't know where to start? This episode is for you. Join me as I take you behind the scenes of my journey into a high-level mastermind—a $45,000 investment, 2 a.m. calls, lost luggage, and all. I'm sharing the raw, real moments of self-doubt, growth, and the unexpected lessons I learned about leadership, clarity, and what it truly takes to scale a business. In this episode, you'll learn: How feeling awkward and out of place can actually be a sign of growth. The power of giving yourself space to think (and fell - ugh!) and why it's essential for clarity and focus. How to shift from feeling overwhelmed to creating a clear plan for your business. Practical strategies for mapping out your goals and staying on track, even when life feels chaotic. This isn't just a story about my experience; it's a challenge for you to rethink how you approach growth and success in your own business. If you're ready to lean into discomfort, think differently, and take bold action, this episode will give you the insights and inspiration you need.   ----------------------- Joining the Mastermind and Initial Feelings 0:00 Investment and Travel Challenges 2:42 Arrival in LA and Improvised Solutions 8:24 Travel to San Diego and Further Complications 11:47 First Mastermind Event and Initial Impressions 15:07 Mapping Out Business Goals and Strategies 20:40 Forming Accountability Groups and Overcoming Overwhelm 22:00 Reflecting on the Mastermind Experience 26:36 Closing Thoughts and Call to Action 27:31             Full article: https://salenaknight.com/i-spent-45k-to-join-a-mastermind-heres-how-im-feeling/

Tired of running promotions that feel like they're falling flat? In this episode, I'm pulling back the curtain on the little-known strategies that can transform your next campaign from “meh” to mind-blowing. And here's the kicker: it's simpler than you think. What you'll uncover: The One Step Most Businesses Skip—and how it's costing them BIG during the holiday rush. Why Your Promotions Might Be Working Against You: Hint—it's not about how often you promote but how you structure them. The Holiday Hustle Hack: My insider formula to crush Black Friday and Cyber Monday without breaking a sweat (or your budget). Your Customers Are Telling You Everything: How to decode what they really want without spending hours in spreadsheets. Quick Wins You Can Implement Today: Simple shifts that get your emails opened, your products flying off the shelves, and your team laser-focused. This isn't about boring, soul-sucking data; it's about finding the magic in your promotions and giving you the tools to keep the momentum going.   --------------------   Measuring Holiday Promotion Success 0:00 Establishing Promotional Goals 2:05 Using Historical and Industry Benchmarks 2:39 Segmenting and Analyzing Data 3:40 Setting Up Regular Reporting 4:55 Actionable Insights from Data 6:08       Full article: https://salenaknight.com/make-your-holiday-promotions-more-successful-doing-this/

In less than 15 minutes, this is a short but powerful episode is packed with the tips you need to plan your holiday marketing effectively! If you're looking to make this Holiday Season your best yet, I'm here to show you exactly what to promote and when to do it, so you can increase sales without bombarding your customers. Here's what we cover: The Power of Planning: I'm sharing why your holiday timeline matters and how strategic pacing—alternating between promotions and value-based content—keeps your audience engaged and avoids burnout. Catering to the Early Birds: Believe it or not, nearly half of your customers start holiday shopping before Halloween! Here's how to reach those early birds, start building interest, and grow your customer list before the peak sales days hit. Mapping Your Holiday Shopping Calendar: From big Black Friday offers to last-minute gift pushes, I'll walk you through each stage of the holiday season so your promotions are always relevant to what your customers need. Mastering “Promotional Pulsing”: Say goodbye to sale fatigue! Learn how to create excitement with a rhythm of offers and story-based content that keeps customers engaged and coming back without feeling overwhelmed. Harnessing FOMO: Urgency sells! I'm breaking down how to use genuine scarcity in your messaging—without overdoing it—to boost clicks and conversions. Meeting the Last-Minute Shoppers: In December, it's all about ease and convenience for those of us buying gifts last-minute. From fast shipping to easy returns, learn how to appeal to procrastinators like me who value efficiency above all else. Let me know if you like this bite-sized format.   ------------------   Holiday Season Promotion Strategy 0:00 Email and SMS Promotion Strategy 2:07 Holiday Shopping Calendar and Early Promotions 3:44 Black Friday and Cyber Monday Promotions 5:53 Late December Promotions and Gift Cards 7:37 Promotional Pulsing and FOMO 10:49 Planning and Leveraging Scarcity 12:15 Final Thoughts and Call to Action 14:19   Full article: https://salenaknight.com/what-to-promote-when-during-the-holiday-season/

If you've ever faced the struggle of figuring out when to buy, what to stock, or how to avoid costly dead stock, you're in for a game-changing episode. I'm joined by retail strategist Carla Penn-Kahn, who shares her expertise on building a profitable buying strategy that lets you keep cash flow healthy and inventory lean. From her journey in investment banking to launching her own retail tech solution, Carla has honed strategies for making every product decision count. We're talking about nailing down which products are driving profits, mastering the timing of your buys, and learning exactly when it's time to discount—or clear out—for maximum returns. In This Episode, You'll Discover: High-Impact Product Secrets: Learn how to pinpoint which products aren't just bestsellers, but true profit drivers—and when to invest in them. Timing That Works for You: Carla breaks down when to buy, when to hold off, and how to keep your cash flow steady in every season. Discounting Done Right: Why strategic discounting matters—and how to avoid costly markdown traps. Seasonal Inventory Tips: Get ready for Black Friday and the holidays with tips on when to stock up on bestsellers and when to move out slow movers. Why This Episode is a Must-Listen: If you're a retailer ready to level up your inventory game, Carla's insights will help you buy with confidence. No more second-guessing what to stock or fearing dead stock. Her strategies are easy to implement and geared toward helping you buy smarter, stock better, and keep your cash flow strong—even in the busiest sales seasons. Whether you're looking to ace Black Friday, get ahead of holiday trends, or just make every buying decision work harder for you, this episode will change the way you look at your entire product strategy. Ready to start making smarter buys? Hit play and let's dive in! Learn more about Profitpeak.io Get my Black Friday Bundle here   ---------- Carla Penn-Kahn's Retail Journey and Early Career 0:02 Transition to E-commerce and Entrepreneurial Background 3:01 Early E-commerce Ventures and Challenges 4:57 Building and Optimizing Inventory 15:32 Strategies for Managing Slow-Moving and Dead Inventory 24:17 The Role of Data and Technology in Inventory Management 28:31 Preparing for Black Friday and Cyber Monday 43:47 Final Thoughts and Encouragement for Listeners 46:15

Want to know exactly what to post this Black Friday? Tired of scrambling for content ideas when big sales roll around? I sit down with Michelle Gifford, the social media strategist who's cracked the code on exactly what to post to make your Black Friday and Cyber Monday sales pop. In this episode, Michelle lays out her no-guesswork plan that takes you from attracting new eyes to getting that final sale—without overwhelming your audience. Here's a sneak peek of what you'll learn: Michelle's exact “Black Friday Blueprint”: A complete breakdown of which posts to share each day, with email templates, SMS drafts, and more to save you time and maximize engagement. The 3-phase content strategy: Learn the ideal post ratios to captivate, engage, and convert—from now through Cyber Monday! Secrets to connect authentically with your audience so they're eager for your posts (even the promotional ones)! A strategy for every type of post: We're covering everything from Stories to Reels, so you're prepped to show up everywhere your customers are. If you're ready to finally feel in control of your social strategy for the busiest sales season, this is the episode for you. Get ready to boost your sales and make every post count! Ps - want to grab Michelle's Blueprint? You can do so here.   --------   Leveraging Social Media for Black Friday and Cyber Monday 0:02 Evolution of Social Media Platforms 4:44 Using Instagram for Sales and Engagement 7:04 Content Strategy for Black Friday and Cyber Monday 10:20 Posting Frequency and Content Types 17:14 Maintaining Engagement Post-Black Friday 26:06 The Role of the Face of the Brand 30:53 Leveraging User-Generated Content and Influencer Marketing 35:09 The Content Cup and Final Thoughts 38:03   Full article: https://salenaknight.com/your-black-friday-social-media-strategy-michelle-gifford/

Feeling overwhelmed trying to plan your Black Friday and Cyber Monday strategy this year? You're not alone.  Should you be discounting? Who should you send your offers to? How much should you be spending on paid ads (heck, should you even bother????) From deciding how much to discount to figuring out the right marketing channels, there are so many moving pieces that it can make your head spin

As we hurtle towards the biggest retail event of the year, I knew I couldn't just give you my opinion. You need the insider scoop from the experts who are in the trenches, day in and day out. That's why I sat down with Toby Cumpstay, Shopify's Senior Merchant Success Manager for the APAC region, to get his no-holds-barred advice on how to leverage Black Friday and Cyber Monday to drive serious sales and growth for your retail or e-commerce business. Toby's been there and done that - he founded and grew a hugely successful retail and e-commerce business before it was acquired. So he knows firsthand the challenges, the strategies, and the opportunities that come with navigating the Q4 madness. In this episode, we dive deep into: Proven pre, during, and post-BFCM strategies to maximize your results How to reverse-engineer your goals and budgets to avoid getting caught out The power of segmenting your customer list and offering tailored promotions Innovative "anti-pattern" BFCM campaigns that build brand loyalty (think Patagonia and REI) Toby's #1 Shopify app recommendation to boost revenue If you're ready to dominate this holiday season and set your business up for an incredible 2025, you won't want to miss a single minute of this episode. Strap in, because Toby and I are about to take you behind the scenes of Black Friday and Cyber Monday like never before. If you're overwhelmed with putting together a BF/CM campaign, this program I created can help you put it all together in a weekend. ---------- Introduction and Overview of the Podcast 0:02 Toby's Journey into Retail and E-commerce 2:52 Challenges and Decisions in Building the Business 8:35 Scaling the Business and Customer Experience 10:37 Marketing Strategies and Customer Engagement 15:38 Pre, During, and Post Black Friday Strategies 18:23 Reverse Engineering and Customer Acquisition Costs 29:27 Anti-Patterns and Brand Differentiation 33:33 Final Recap and Key Takeaways 40:54 Favorite Shopify App and Closing Remarks 41:21 Full article: https://salenaknight.com/shopifys-insider-secrets-to-crushing-black-friday-cyber-monday-toby-cumpstay/

I'm always on the hunt for the latest strategies and tactics to help ecommerce brands drive sales and revenue. And let me tell you, my latest podcast guest John Garguilo from Ready Set Digital Agency did not disappoint. John has worked with some of the biggest names in e-commerce, and he's seen firsthand what it takes to win big during the critical Black Friday and Cyber Monday shopping season. In this episode, he pulls back the curtain and shares his insider secrets, including: The importance of creative diversity and testing your ads WAY ahead of time (don't wait until the last minute!) How to leverage AI-generated content to scale your video ads without killing your team (his new platform Airpost is fascinating) Proven ways to take care of your best customers and keep them coming back, even when the discounts are flowing If you're an ecommerce brand looking to dominate Q4 and maximize your holiday sales, you won't want to miss this episode. John drops so many valuable insights that you can implement in your business right away.   ----------- John Garguilo's Career Journey 0:02 Challenges in the Restaurant Business 3:20 Transition to Tech and AI 4:50 Introduction to Airpost and Its Purpose 6:18 AI's Role in Airpost 14:18 Concerns About AI and Realness 25:30 Insights on Black Friday and Cyber Monday 25:45 Sleepless.ai and Additional Resources 34:47 Final Thoughts and Future Outlook 35:40     Full article: https://salenaknight.com/creating-content-that-sells-john-gargiulo/

Ever felt like the marketing you're doing bears an uncanny resemblance to that phrase "throwing spaghetti at the wall to see if it sticks?" I can relate. For me, it looked like this: Eleventy billion ideas (that's a real number btw),  not enough time,  and the budget? Well, that's a whole other story.  But despite slogging away, it can sometimes seem like nothing moves the needle. Or if that needle is moving, it's ever so slowly. It's taken me many years to work out how that you can't afford to throw 'marketing spaghetti' at the wall, UNTIL, you've got consistent sales and revenue coming in. It's just not financially doable otherwise. If you've ever felt like YOUR marketing doesn't work, here's how to fix that. Even better, you can get through this episode quicker than it takes to boil a pot of noodles. ----------   Marketing Challenges and Business Metaphors 0:02 Identifying Successful Strategies 3:08 Reflecting on Past Campaigns 4:16 Analyzing and Reverse Engineering Obstacles 7:06 Planning and Executing Effective Campaigns 8:10 Focusing on Core Business Activities 9:33 Final Thoughts and Call to Action 10:10     Full article: https://salenaknight.com/feel-like-your-marketing-is-more-miss-than-hit-heres-your-fix/

If you're looking to get more sales, more customers, and master your e-commerce marketing, this episode is a must-listen. I sit down with e-commerce expert and Strategy Coach here at The Retail Academy, Kerry Clark, who shares the surprising #1 thing holding most online businesses back. And it's not what you think! Fix this one critical issue, and you could unlock higher conversions and more revenue. In this value-packed discussion, you'll discover: The free tool Kerry uses to instantly audit website speed (and how to improve it) The hidden mistakes in your product taxonomy that are frustrating customers Why hiring an e-commerce manager is one of the best investments you can make The mindset shift Kerry says is crucial for e-commerce entrepreneurs to make If you want to take your online store to the next level, you can't afford to miss Kerry's top tips. Tune in now to get the insights that could transform your business.   --------- E-Commerce Essentials and Kerry Clark's Introduction 0:02 Kerry's Journey into E-Commerce 3:04 Common E-Commerce Obstacles and Quick Wins 4:41 Website Speed and Optimization Tools 7:38 Navigational and Taxonomical Challenges 13:27 Understanding Product and Customer Journey 15:50 The Role of E-Commerce Managers and Email Marketers 24:23 The Importance of Long-Term Vision and Delegation 31:38 Overcoming Control Freak Tendencies 32:10 Final Thoughts and Advice for Business Owners 44:36     Full article: https://salenaknight.com/an-ecom-experts-top-tips-for-a-higher-converting-website-kelly-clark/

When you're in the thick of running a business, it's easy to feel like you're the first/only person going through a particular problem. Trust me. I've seen it all. After auditing literally thousands of retail/ecom/product businesses, I know that there are a handful of hurdles, brick walls, and cliffs that you're likely to encounter. Instead of me sharing what I think those are, I invited Daniel, one of my Strategy Coaches, to come on the show and share with you, firsthand, the obstacles he sees in so many of the businesses we work with. Daniel is no ordinary business advisor and strategy coach. He's a serial entrepreneur who's built multiple successful 7-figure companies, from a hearing protection brand for kids to a thriving pickleball equipment business. I asked Daniel to come onto the podcast and share the biggest obstacles he's seen with the retail and e-commerce brands we work with, and of course, how we've solved them. One of the biggest takeaways for me was how focused Daniel is on empowering business owners to understand their numbers. As Daniel put it, "knowledge is power" when it comes to the financial health of your business. Too many business owners get caught up in the day-to-day and lose sight of the bigger picture. But Daniel showed how diving deep into your profit and loss statements, inventory levels, and other key metrics can unlock a whole new level of growth. It's not about being a math genius - it's about having the courage to face those numbers head-on, understand them, and USE them to drive strategic decisions. He also went through several other areas (you'll have to listen to find out what they are) and perhaps most importantly, Daniel emphasized the power of having the right support system around you. As he put it, "Being a business owner is a very unique journey" - one that's filled with both highs and lows. Surrounding yourself with other people who "get it" can make all the difference. Whether it's a trusted mentor, a mastermind group, or even just a few like-minded peers, tapping into that collective wisdom and experience can be a total game-changer. Honestly, I could go on and on about the insights packed into this episode. But the bottom line is, if you're a retail or e-commerce business owner looking to take your company to the next level, you need to give this a listen. Daniel's story is a testament to the power of persistence, resilience, and a willingness to take calculated risks. And his advice could be the missing piece that helps you break through to new heights of success. So what are you waiting for? Click here to tune in to the full episode now. Your business will thank you. Want Sal, Daniel, and the rest of the Retail Academy Team to work with you to scale YOUR business? Click here to speak with us and see if we can help.   ---------- Introduction and Purpose of the Podcast 0:02 Daniel Gibney's Background and Business Journey 4:07 Challenges and Common Issues in Retail and E-commerce 8:23 Importance of Agility and Adaptability in Business 14:33 Overcoming Financial and Marketing Challenges 18:37 The Role of Mindset and Perspective in Business Success 35:50 Implementing KPIs and Targets for Business Growth 41:16 The Importance of Networking and Support in Business 46:58 Final Advice and Encouragement for Business Owners 48:29 Full article: https://salenaknight.com/challenges-our-retail-ecom-business-owners-are-facing-right-now-and-how-to-solve-them-daniel-gibney/

As an e-commerce business owner, there's nothing more frustrating than discovering your website or product images have been cloned and are being used to scam your (potential) customers.  It's a nightmare scenario that's all too common in today's digital landscape - I even ended up almost being scammed myself! In this eye-opening episode, I sit down with Steven Weigler, an experienced IP attorney from Emerge Consult, to discuss strategies for protecting your brand online. You'll learn: The key legal tools every e-commerce entrepreneur needs, including trademarks, copyrights, and domain protection How to quickly take down clone websites and counterfeit product listings on platforms like Amazon and Shopify The importance of having a proactive IP protection strategy in place before issues arise Tips for working with an IP attorney to build a cost-effective legal foundation for your business As I discovered firsthand, website cloning, and product counterfeiting are major threats that can do serious damage to your brand and bottom line. But with the right knowledge and preparation, you can fight back and protect what you've worked so hard to build. Don't wait until it's too late - tune in and learn how to safeguard your e-commerce business today.   ---------- E-Commerce Website Cloning and Initial Reactions 0:02 Legal and International Challenges in Intellectual Property 2:48 Building a Strong Brand Identity and Protecting It 5:27 Trademarks, Copyrights, and Patents: Tools for Protection 12:31 Dealing with Infringement on E-Commerce Platforms 14:45 Strategies for Addressing Infringement and Protecting Assets 28:00 The Role of Platforms in Intellectual Property Enforcement 28:48 The Importance of Early Action and Prevention 32:46 Final Thoughts and Actionable Steps 33:01 Resources and Contact Information 33:13   Full article: https://salenaknight.com/ecom-store-cloned-by-scammers-heres-what-to-do-steven-weigler/

Are you feeling overwhelmed, bored, or disconnected from your business? Feel like no one can do things as good as you ever could? Maybe, your business just misses you, and it's crying out for attention, just like a toddler after nap time. In this eye-opening episode, I'll share my personal journey PLUS my steps to help you take back control of your business and reignite your passion.  Discover how to identify the current "season" of your business and make strategic shifts to maximize your upcoming peak sales period.  Learn the mindset shifts and team management tactics that will transform your business from a source of dread to a fulfilling venture. And how to embrace the challenges, to take away stress and overwhelm (and even the boredom).   ---------- Preparing for Q4 and Peak Season 0:02 The Importance of Business Seasons and Control 3:42 Tina's Story and Business Overwhelm 5:29 Reclaiming Control and Business Reflection 9:14 Challenges and Changes in Business 13:51 The Role of Challenges and Team Dynamics 17:35 Taking Action and Reflection 18:13 Final Thoughts and Call to Action 21:38     Full article: https://salenaknight.com/your-business-misses-you-and-how-to-find-your-way-back/

Just one of the advantages you have over a big box store is the ability to adapt to a changing marketplace. Whether it's the economy, the latest TikTok Trend, or simply unseasonably mild weather, the simple fact is, YOU have the resources to give your customers what they want. In this episode, I'll walk you through some key ways to help you do just that. You'll discover:  • How to analyze customer data to identify emerging trends and adjust your product mix accordingly  • Proven tactics for boosting average order value through personalization, upsells and cross-sells (that your customers will love)  • The #1 e-commerce strategy that can turn struggling businesses profitable overnight (Hint: It's not what you think)  • Surefire ways to increase customer lifetime value and keep your best buyers coming back again and again  • Simple email marketing tweaks that can dramatically improve your open rates, click-throughs, and conversions  Whether you run an online store, a brick-and-mortar shop, or a blend of both, this episode is packed with actionable advice you can implement right away to recession-proof your business. ---------- Economic Impact on Luxury Brands and Middle Class 0:02 Adapting to Economic Changes in Retail 3:00 Understanding Customer Needs and Tracking Inventory 5:08 Price Sensitivity and Product Adjustments 7:15 Increasing Average Order Value and Upsells 9:37 Optimizing Point-of-Sale and E-Commerce Upsells 14:43 Increasing Customer Lifetime Value 18:08 Testing and Measuring Email Marketing Campaigns 24:26 Adapting to External Factors and Continuous Improvement 29:04 Call to Action and Review Request 29:43 Full article: https://salenaknight.com/adapt-thrive-and-outsmart-your-competitors/

Hear the incredible story of Angela Fields - a woman who turned a traumatic hair disaster into the creation of an amazing fragrance-free, natural haircare line that's transforming the lives of women across the country. After a horrific experience at the salon left Angela's face severely burned and blistered from a chemical mishap, she knew she had to find a better way to care for her hair.  What followed was a year-long journey of experimentation, research, and passionate product development - all done right in her own kitchen.  You'll be amazed to learn how Angela overcame the challenges of launching a small business, from figuring out the right messaging to capture her target audience to using data and customer feedback to continually improve her products.  And wait until you hear about the surprising shift in her customer demographics that led her to develop an entire course on navigating hair health through menopause! This episode is packed with invaluable insights that any business owner can apply. (oh, and if you're ready to ditch the harsh chemicals and revive your hair's natural beauty) You won't want to miss Angela's incredible story. Listen now!   ---------- Angela's Traumatic Hair Experience 0:02 Medical Intervention and Recovery 3:22 Research and Product Development 8:09 Transition to Entrepreneurship 14:57 Messaging and Marketing Challenges 18:34 Metrics and Customer Insights 23:30 Product Line and Customer Feedback 33:21 Future Plans and Expansion 37:07 Final Thoughts and Contact Information 39:30   Full article: https://salenaknight.com/ep-440-marketing-how-curlycoilytresses-worked-out-what-made-their-customers-buy-angela-fields/

As we gear up for the holiday rush, I know you've got a stockpile of promotions ready to unleash.  But wait! Before you flood those inboxes, spend a ton of money on ads, and rearrange your merchandise, let's talk about a real threat to your marketing efforts: A little thing I've named: Promo Burnout.  It's when your customers start treating your emails like that one relative who always overstays their welcome at family gatherings. Not good, right? Nearly 70% of users unsubscribe from emails because the business sends too many.  It's a balancing act.  Not enough emails, you'll lose sales to your competitors.  Too many, they unsubscribe and that's a lot of potential holiday cheer (and sales) walking out the door. In this episode, I'm sharing five strategies to keep your promotions fresh and your customers engaged.  They'll be great to roll out over the peak season, but really, you can use these any time of year. Let's dive in! ---------- Avoiding promo burnout in marketing efforts. 0:02 Holiday sales and promotions, with tips for planning and executing effective campaigns. 2:38 Holiday marketing strategies for retailers, including timeline and promotions. 7:35 Strategic marketing campaigns during holiday season. 13:20 Promotional strategies for small businesses. 17:53 Measuring data for promotions, including tracking customer acquisition cost, cart abandonment rate, and product performance. 23:20 Promotional campaign planning and debriefing for holiday season success. 28:18     Full article: https://salenaknight.com/how-to-avoid-promo-burn-out/

How would you feel, if you knew you had everything you needed, to make this your most successful quarter ever?  Everything that you need for a prosperous peak season.  Well, grab your notebook and pen, because that's exactly what I'm going to share with you on this episode. For many retail & e-commerce stores, up to 70% of their annual revenue will come in between mid-Sept and mid-Jan. Let's just put that into perspective. In just 4 months, you'll make MORE than the rest of the year combined! Now whether or not the bulk of your revenue comes in Q4 or some other peak period, I want to give you my BLUEPRINT to leverage the peak season and make it the most successful ever. Make sure you've got a pen and paper ready, and hit SAVE on this episode because you're getting a mini masterclass! ---------- Leveraging Q4 for retail success with a focus on setting revenue goals and breaking them down into manageable sections. 0:03 Inventory management for small businesses. 5:39 Holiday marketing strategies for small businesses. 11:29 Holiday marketing strategies for e-commerce businesses. 17:05 Planning for holiday season sales, including packaging, staffing, marketing, and KPIs. 22:28 Q4 success strategies for e-commerce businesses, including data analysis, website optimization, and technology management. 27:20 Planning for a successful Q4 holiday season. 31:53   Full article: https://salenaknight.com/steal-my-q4-success-blueprint/

Are you leaving money on the table in your retail or ecommerce business? In this eye-opening episode, I share the surprising secrets behind the success of top-performing retail and ecommerce businesses - and how you can replicate their strategies to drive a massive boost in sales and revenue.  You'll discover the often under-utilised marketing tactic that's generating up to 30% of total revenue for leading brands, plus proven techniques for personalizing your customer experience, streamlining your operations, and making money while you sleep. If you're ready to take your business to new heights, you won't want to miss this.  Tune in now and get ready to transform your business now. ---------- Email management and birthday gift shopping. 0:02 Email marketing's potential for retail and ecommerce businesses. 4:21 Personalization in email marketing, with a focus on customer loyalty and retention. 9:21 Email marketing strategies for businesses. 13:23 Automating email workflows for increased revenue. 16:53 Email marketing strategies for retailers to increase revenue. 21:48 Email marketing strategies for e-commerce businesses. 27:33   Full article: https://salenaknight.com/30-of-your-sales-should-come-from-this/

Would you let an ads manager spend thousands of dollars every month, even though you're not getting any new customers or sales? How about having to fire a friend or family member, because they're just not what you need to move you to the next level? Or, would you let a poor-performing employee, bankrupt your business? Believe it or not, these are just 3 scenarios I've encountered with retail & ecom business owners over the last couple of weeks, that could potentially bankrupt the business. But even having the threat of going bankrupt hanging over your head, isn't always been to push a business owner to make a decision. So it got me thinking. If bankrupting your business and losing everything that you've worked so hard for isn't enough of a motivator, what is? Join me as I walk you through a real-life scenario of what happens when you make this hiring mistake, plus the advice I gave and of course the happily-ever-after (or is it?). --------- Common scenarios that could potentially bankrupt a business. 0:02 A furniture store owner struggling with work-life balance and financial difficulties. 3:11 Marketing and inventory management for a struggling business. 8:32 Business constraints and potential solutions for a struggling fashion retailer. 12:31 Poor operations management in a business, leading to low sales and aged inventory. 17:25 Improving business operations through delegation and process updates. 21:52 Managing an underperforming employee in a small business. 27:21   Full article: https://salenaknight.com/avoid-this-hiring-mistake/

As business owners, we're always looking for the next best thing. Faster results. Better ROI. More customers. More sales. More profits. In a world that moves fast, it can sometimes be difficult to make the best decision. Do you make the best decision for now, or the best decision for the future? When I interviewed Kristine Zwick, of Curated Dry Goods about her phenomenal growth, she dropped this little inspo bomb. I hope it helps you when you're making decisions moving forward. --------------- Entrepreneurship, business growth, and setting goals. 0:02 Business diagnostics and profitability for independent retailers. 5:01   Full article: https://salenaknight.com/make-better-decisions-with-this-simple-hack/

I walked into a cute little boutique the other day. The store windows were gorgeous and there was a pink top on the mannequin which had caught my eye. Excited that I had stumbled across a piece of clothing that was my "season" (Clear Spring if you were wondering - SOOOO hard to find with all the muted colorways everywhere), I entered the shop and... this probably sounds a little woo-woo, But the energy was just... All Wrong I couldn't pinpoint it at the time, but as I quickly walked around looking for the pink shirt (which I never did find), it all felt a little off. So off is exactly what I did. I headed out of that store, with my money in my wallet. Fast forward a couple of weeks later, and I was chatting with Dean and he was telling me about how music makes such a difference for retail stores. It was during this conversation, that it all clicked. I didn't realise it at the time, but that "cute little boutique" felt dead, because there was no music - no ambiance. But the real kicker came when Dean told me that stores with THE RIGHT playlist, typically see an increase in sales of TEN PERCENT. Say what now? 10% more sales, just for knowing what to play? I'm all for that. But how do you know "what's right", so you can cash in? Listen in and find out.   -------- The impact of music in retail stores. 0:02 Starting a music business, 34 years in the making. 1:43 Music in retail stores and its impact on staff and customers. 7:12 Using brand archetypes to inform music choices for a clothing brand. 12:55 Leadership, creativity, and music preferences. 18:17 Music's impact on retail sales, with studies showing positive results for "right fit" music. 21:38 Music selection and censorship in retail stores. 27:41 Music licensing and compliance for retail stores. 32:26 Music and digital signage for retail stores. 38:42   -------- Full article: https://salenaknight.com/a-retailers-secret-weapon-how-a-simple-playlist-can-increase-sales-by-10-dean-cherny/

Money Tight?   I can safely say, after weathering the GFC, that the economy WILL pick back up.   And I want your business, to still be here when that happens.   In tougher economic times, every dollar counts. This must-listen episode reveals the 3 key areas I think retail and e-commerce owners should invest in to drive sales, increase customer loyalty, boost efficiency, and outmanoeuvre the competition. Discover: The #1 marketing strategy that will give you an edge over big-spending rivals Automation hacks to streamline your business and save on staffing costs Cutting-edge AI tools that can revolutionize your customer experience Don't let this natural part of the economic lifecycle, run you out of business.   Tune in now and learn how to leverage this part of the rollercoaster that is running a business, for long-term success.   --------------- Reducing ad spend and competing in the market. 0:02 Marketing strategies during economic downturn. 2:17 Marketing strategies for e-commerce businesses. 7:12 Marketing KPIs and automation for e-commerce businesses. 13:33 Automating tasks and software for business growth. 19:53 Identifying and addressing key business bottlenecks to improve efficiency and profitability. 22:04 Marketing, staffing costs, and AI implementation for business growth. 26:42 Using AI for customer service chatbots and personalized product descriptions. 31:50 Leveraging AI, marketing, and automation for business growth. 36:58   Full article: https://salenaknight.com/what-should-you-spend-money-on-right-now/

Are you struggling to manage your workload as a busy business owner? Feeling stuck in your routine and lacking creativity? This episode will show you how to boost your productivity and change your results. I'll be sharing my own experience burning out while trying to keep up with tasks. I'll discuss how taking a break from my office to work in a new environment completely transformed my output. Discover how changing your surroundings can clear your mind and spark fresh ideas.  Find out how making small adjustments to your routine or environment can lead to big changes in your business. Take your next step towards success by listening now.   ----- Managing workload and avoiding burnout as a business owner. 0:02 Productivity, creativity, and networking while on a coastal trip. 4:19 Wealth, travel, and ease among older, wealthy individuals. 9:39 Surrounding oneself with supportive people for personal and professional growth. 14:50 Pursuing dreams despite lack of support from loved ones. 18:23 Changing environment to improve work results. 22:58   Full article: https://salenaknight.com/change-your-environment/

If you're like most independent retailers and e-commerce store owners, SEO can feel like a never-ending battle. No matter how hard you optimize your site, tweak your content or experiment with keywords, it seems like the big brands always outrank you. In this episode, that's all about to change. My guest Amanda King, is sharing the insider SEO secrets that will level the playing field. Amanda is a leading search engine optimization expert. She's worked with some of the largest brands and retailers optimizing their online presence - and in this podcast, she's finally spilling all their best-kept tricks.  You'll learn how to hack the hidden structures within platforms like Shopify to skyrocket your rankings.  Amanda will show you exactly how to manipulate categories, collections, and product pages to fool Google into thinking you're a bigger player. She'll also reveal how to leverage user-generated content like reviews to rank for highly competitive keywords.  Plus, you'll discover the one sneaky trick that Google has publicly denied but Amanda knows for sure works!!! Don't let the big brands keep these strategies to themselves. It's time to take back control and get found online just like the huge retailers. Tune in to discover the insider SEO secrets that will boost your traffic and sales today. --------------- SEO for eCommerce with tips for category and collection pages. 0:02 Optimizing collection pages for e-commerce sites, with a focus on relevant content and customer needs. 7:49 SEO strategies for e-commerce websites, including internal linking and content optimization. 12:12 Using AI to rewrite product descriptions for e-commerce brands. 18:41 Optimizing Shopify stores for search engines using structured data, prioritizing product URLs, and leveraging content details. 24:27 Optimizing Google Shopping listings for promotions and reviews. 31:19 SEO strategies for e-commerce businesses. 39:48 Full article: https://salenaknight.com/seo-strategies-the-big-brands-dont-use-but-you-should-amanda-king/

Today I've got a real go-getter on the show, Rebecca from Weft and Warp Fabrics. She is no stranger to challenges - she opened her store while still teaching full-time! But with the support of her husband and some creative promotions, she's really leveling up. I was blown away when I heard about Rebecca's secret sale. She took Dionne's epic clearance to the next level with bundles, mystery, and gamification. The results? Over $7k in the first hour! She crushed it. But it wasn't all smooth sailing - she had to get real with herself about staffing as the biz grew. What I love most is that Rebecca is always looking to improve. She's not afraid to admit when she needs help either. Her insights will have you feeling inspired to level up your store too. _______ Promotions and inventory management with a retailer who received a five-star review. 0:02 Opening a fabric shop, husband's support, and personal growth. 5:06 Body image and clothing fit, with a focus on tailoring and self-expression. 10:53 Sustainable fashion, fabric sourcing, and opening a physical store. 15:48 Adapting to online retail during COVID-19 lockdown. 20:44 Challenges faced during COVID-19 pandemic and how a sewing business adapted and grew. 25:08 Business ownership and seeking help to overcome challenges. 30:29 Preparing for a warehouse clearance sale, using gamification and email marketing to attract customers. 42:28 Marketing strategies for a fabric store during a sale event. 48:31 The success of a clothing sale and the importance of changing stock to keep customers engaged. 53:16 Setting goals and overcoming slumps in business. 57:32 Marketing strategies for a small business, including email marketing, promotions, and gamification. 1:02:54 Leadership, growth, and systems for business success. 1:08:45   Full episode: https://salenaknight.com/rebeccas-5-5-promo-you-need-to-copy-rebecca-harper/