Podcasts about marketing for small businesses

Is marketing work becoming more marginalized and homogenized? Are we losing touch w/ what it means to be successful with our creative work? In an age when AI is even becoming a creative force in the creation of content in business today, it's important to foster the human element in all of this. One of the hallmarks of small businesses is that they tend to be more creative and more human when doing their work. And wouldn't it be shame if we lost that?

This episode kicks off a three-part series where we take a deep dive into a topic alongside seasoned professionals. In this episode, we're focusing on marketing strategies for small businesses. We are joined by Jon Katinsky, the President of Hothouse, a branding and design house, as well as Javier Santana, the Chief Experience Officer of Chemistry Agency. We discuss social media marketing, influencer marketing, and emerging marketing trends.   - Chapters -  00:00:00 Introduction and Background 00:07:44 The Attention Economy 00:09:02 Unify Your Marketing Voice 00:13:44 Balance Between Branding and Performance 00:20:08 Competitive Audits and Analysis 00:25:39 The Affect of Influencer Marketing 00:34:28 Enhancing Customer Experience 00:36:07 Marketing Mistakes 00:39:39 QA & QC for Marketing Process 00:42:46 Emerging Strategies 00:45:38 Closing

Welcome to another insightful episode of "Accelerate Your Business Growth" with your host, Diane Helbig. Today, we have an exceptional guest joining us, Barb Davids, the founder of Compass Digital Strategies and a seasoned digital marketer with over 25 years of experience. Barb is known for her no-nonsense approach, delivering direct and results-oriented digital marketing solutions for ambitious business owners. In this episode, Barb shares her expertise on a variety of topics, including the evolving nature of blogging, optimizing your Google Business Profile, and effective strategies for increasing website traffic. She also dives into the impact of AI on digital marketing strategies and the importance of quality backlinks. Whether you're a small business owner or a seasoned marketer, this episode is packed with valuable nuggets that can help elevate your marketing game. So, tune in and learn from one of the best in the industry. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it's sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices

Professor Mat Hughes talks with Ryan Chute, the Wizard of Ads, about the value of great marketing for small businesses. We talk about how messaging and strategy are far more important than the channel, the importance of being relational not transactional, and crafting an identity customers can empathize with.

Grab your essential FREE guide - How to clear excess stock without damaging your brand. -- How would it feel if you could simplify your marketing efforts? Finding the time to focus on it and actually making it happen is one of the biggest challenges that many small business owners face. And that is the challenge that the software platform Constant Contact is aiming to solve with its services. We're joined by the UK general manager for Constant Contact, Erika Robinson. She's going to be telling us about her experiences as a small business owner, what she sees as the main challenges for marketing for small businesses, and how Constant Contact can help. Learn how technology and AI can level the playing field, giving small businesses the tools to compete with larger companies. [00:00] Introduction to Marketing Challenges for Small Businesses [00:15] Meet Erika Robinson from Constant Contact [02:15] Erika's Journey as a Small Business Owner [04:39] Marketing Challenges for Small Business Owners [06:22] How Constant Contact Simplifies Marketing [07:50] The Power of AI in Marketing [13:49] Email Marketing and Lead Generation [17:28] Constant Contact's UK Launch and Future Plans [21:08] A Special Offer from Constant Contact Links: Learn more about Constant Contact: https://www.constantcontact.com/uk Learn more about Stock Doctor: https://www.resilientretailclub.com/stockdoctor/ Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/ Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/ 

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad and Mercer as they chat about how small business owners can identify key metrics and master measurement marketing to guide their decisions.  Chris Mercer is an esteemed measurement marketing expert and the co-founder of MeasurementMarketing.io. With an unwavering dedication to helping marketers, marketing teams, and agencies understand and leverage data, Mercer has become a trusted name in the industry. Mercer's approach to measurement marketing is comprehensive and actionable. He guides his audience through the crucial steps of identifying key metrics, implementing measurement tools like Google Tag Manager and Google Analytics 4, and creating insightful dashboards. With his extensive knowledge and ability to simplify complex concepts, Mercer has become a sought-after speaker at prestigious conferences and events, including Traffic & Conversion, Social Media Marketing World, Content Jam, and more.  The Digital Slice Podcast is brought to you by Magai, up your AI game at https://friedmansocialmedia.com/magai.

In this episode of Navigating Major Programmes, Riccardo Cosentino sits down with Mikaila Kukurudza to explore the significance of thought leadership—and some of the biggest mistakes professionals make on LinkedIn.Mikaila Kukurudza, founder of Colada Marketing Ltd., has been instrumental in helping both people and brands tell their stories, including working with Riccardo over the last three years. If you've come across any of Riccardo's LinkedIn articles, chances are, Mikaila is the pen behind them. Is hiring a ghostwriter unethical? Why does personal branding matter for the infrastructure industry—and beyond? And how do social media platforms shape major programs? Riccardo and Mikaila dive into all this and more.“You already have a personal brand, whether you like it or not. It's just a matter of whether you're going to define and refine it into something you're happy with. For anyone listening—even if you're not actively posting on LinkedIn—you already have a personal brand. It's up to you to shape it into how you want to be represented online.” — Mikaila Kukurudza Key Takeaways:Riccardo's thought leadership journey: from posting to podcasting.The controversy and value of ghostwriting.Grab a pen, here's your 10-minute LinkedIn checklist for building your online presence.The vulnerability of personal branding—do vanity analytics really matter? If you enjoyed this episode, make sure and give us a five star rating and leave us a review on iTunes, Podcast Addict, Podchaser or Castbox. The conversation doesn't stop here—connect and converse with our LinkedIn community:Colada Marketing Ltd. LinkedIn Learning – Becoming a Thought LeaderFollow Navigating Major Programmes on LinkedInFollow Riccardo Cosentino on LinkedInRead Riccardo's latest at wwww.riccardocosentino.com  Music: "A New Tomorrow" by Chordial Music. Licensed through PremiumBeat.DISCLAIMER: The opinions, beliefs, and viewpoints expressed by the hosts and guests on this podcast do not necessarily represent or reflect the official policy, opinions, beliefs, and viewpoints of Disenyo.co LLC and its employees.

In this episode of the Marketing Guides For Small Business Podcast, we dive into the world of text message marketing for small businesses. Discover how you can leverage the power of SMS to effectively reach and engage with your customers, drive sales, and build lasting relationships. Learn about the benefits of text message marketing, best practices, and top tools and platforms to help you get started. Tune in to learn how you can tap into this valuable marketing channel to grow your small business. Check out our Marketing Guides Websites: https://changescapeweb.com/ https://www.outsourcedmarketing.ca/ https://dentalmarketingheroes.com/ https://tylericasystems.com/

Email marketing may not sound like the most exciting thing on your to-do list, but trust me, when you do it right, it's a game-changer. The key? It's all about using specific messaging that truly connects with your audience. So, if you've ever felt like your emails are just getting lost in the sauce, stick around because I'm about to share some tips that will help you turn those subscribers into loyal customers and you'll leave this episode ready to write some easy emails that sell. Are you ready to master simple selling through specific messaging? Sell Like A Copywriter - The Group Program turns you into the best copywriter for your business so you can help more humans and make more money. This is for you if you are a creative online business owner with at least one live offer ready to go all-in on transforming your copywriting skills in this 10-week program. Click here to learn more about becoming the best-fit copywriter for your business so you can sell more offers, sign more clients, and make more money. ------------- Mentioned Resources: Episode 105: Start or Re-Engage Your Email List Episode 106: 3 Email Copywriting Tips Episode 108: Launch With Email Marketing ------------- ✉️Join It's All Extra here and get weekly copywriting tips delivered straight to your inbox every Sunday morning.

In this episode of The Dept. Omar talks with Michael Wilson on the power of marketing your business with paid ads. Michael is a paid ads expert who breaks down the basics when it comes to advertising your business on platforms suck as Facebook, Instagram and Tik Tok. You'll discover proven marketing strategies to help grow ANY business.

In this episode of the Tech Tony Podcast, Tony chats with Tim Tompkins, a fellow small business owner, about their hands-on experiences in the ever-changing world of digital marketing. Both Tony and Tim dive into the strategies they use for their own businesses, focusing on practical, data-driven approaches that any small business can adopt. Tim shares his decision to move away from social media and instead focus on tools like Google Ads and CallRail for more targeted marketing. He explains how these strategies help him connect with the right customers at the perfect moment, all while keeping marketing efforts streamlined and effective. Tony adds his own insights into using responsive display ads and how they both leverage data to make informed marketing decisions that lead to real growth. --- Support this podcast: https://podcasters.spotify.com/pod/show/tectony/support

Sophie Martin has worked in PR since 1993 across a wide range of sectors as well as running her own PR company. Under the working name of The Word Bird, Sophie tends to focus her attention on local, small businesses needing help with pr, copywriting, marketing, social media and websites. Sophie shares some interesting tips with us on how to keep your business on Google for free as well as the necessities of social media and websites for businesses. We also look into how a BID (Business Improvement District) can help your town or village thrive. You can find Sophie at www.thewordbird.meYour Business Hour podcast is hosted by the founders of Champ Consultants, Chantal and Matthew Baker. They are both accountants and bring a wealth of knowledge, experience, and business tips to their chat. They interview guests who tell their business stories, as well as consider the latest topics in business and finance.New podcasts are released weekly on a Tuesday and you can follow us on:Instagram: @your.businesshourFacebook: @your.businesshour

Unlock the secrets of video marketing with the masterful insights of Knives Monroe in this week's episode of Weekly Marketing. Discover how Knives' remarkable journey—from finding a camera in a trash can to establishing his own video production company, Indie Darlings—can inspire your own video content strategies. Learn why video is an unparalleled tool for communication and storytelling, especially for small businesses and personal brands. Knives shares actionable tips for beginners, including the power of educational content and client testimonials to boost your business growth.We'll also cover:Short-form video, offering practical advice on getting started with just your cell phone The magic behind producing quantity to achieve quality, optimizing content for different platforms, and creating compelling customer testimonialsThe benefits of filming in 6K resolution for versatile croppingTools like teleprompters and apps such as CapCut The importance of authenticity, particularly for Gen Z audiences who crave genuine, unpolished presentations How consistency, volume, and emotional appeal can significantly drive engagement and growth in social media marketing Don't miss this episode packed with valuable strategies and tips to transform your video marketing! Listen now!Send us a Text Message.Vote for My Weekly Marketing in the Women in Podcasting Awards. To vote, visit https://myweeklymarketing.com/vote.Support the Show. Show Notes Apply to be featured on My Weekly Marketing!

**Unlocking the Power of Video Marketing with Marlon Marescia: Expert Tips for Digital Entrepreneurs** In this episode of *Invest In Yourself: The Digital Entrepreneur Podcast*, host Phil Better sits down with video marketing guru Marlon Marescia to explore groundbreaking strategies that can transform your consulting business. Discover how Marlon leverages educational videos to create a community of perfect prospects, and learn why he prioritizes quality leads over high view counts. Marlon shares his efficient method of repurposing videos into SEO-boosting blog posts and Facebook retargeting ads, revealing the secrets behind his successful marketing app, Video Marketing Machine. Listen in for actionable tips on embracing imperfection, fostering genuine client connections, and simplifying complex marketing processes. Whether you're a consultant, real estate agent, or small business owner, Marlon's insights can help you achieve greater impact with minimal effort. Don't miss this episode packed with practical advice and inspiring entrepreneurial stories! **Click to dive into the world of video marketing and lead generation now.**

While yes, we love social media, there are many other ways to market our business…  Digital marketing often feels synonymous with social platforms, and our guest expert on this episode of The Essential Shift Podcast, Jenn Donovan shares with us refreshing and effective strategies to grow your business without relying solely on social media.  It is all about building strong communities and also leveraging traditional marketing methods (as well). Jenn's insights are a game-changer for any small business owner. So grab your notepads, because every conversation with Jenn is packed with actionable wisdom that you won't want to miss.  If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift and @jenndonovan_.  ✨ Join The Circle Membership today and start your journey toward a soul-aligned business✨ KEY EPISODE TAKEAWAYS  Marketing your business in other spaces other than social media  Building a holistic marketing strategy  Marketing your business from rural areas  SHOW RESOURCES  CHECK out the Small Business Made Simple Podcast - HERE FOLLOW Jenn on Instagram - HERE  CHECK out Jenn's website - HERE  Join our female entrepreneur community in The Circle Membership - HERE FOLLOW me on INSTAGRAM - HERE Find out more about how to WORK WITH ME - HERE If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.   ABOUT THE GUEST Jenn Donovan, a marketing thought leader, coach, and mentor, is known for her impactful work in empowering small businesses. With multiple bestselling books, international speaking engagements, and successful ventures like Social Media and Marketing Australia, Buy From a Bush Business, and Spend With Us, she transforms clients from being invisible to invincible using strategic marketing principles. Bless it be.  With love, Laetitia!

Send us a Text Message.On this episode of The Yegi Project, Drew Donaldson, CEO of GroHaus, shares his expert advice on marketing for small businesses, especially when resources are tight. Learn practical strategies and gain valuable insights to elevate your marketing efforts without breaking the bank.Schedule a free coaching session with Drew: https://www.grohaus.org/Customizing Marketing to What's Right for YouHow to Market with Zero ResourcesWhy Content Creation is Not the Best for Beginner EntrepreneursGetting Rejected During Cold Calling & MessagingHow to Market with a Limited BudgetAverage Budget for Starting MarketingDrew's Five Phases of Marketing MethodologyHow Drew Started GroHaus Based on Business Owner NeedsWhy Discouragement Works Better Than SupportDrew's Idea of a Happy & Fulfilled Life Now Vs. 10 Years AgoDrew's Thoughts on TikTok & Everything Going OnWhy Marketing Fails & How to Grow Your Business with Limited TimeHow Drew Became a Successful Writer Despite DyslexiaDrew's Last Words of EncouragementDon't miss out on this wealth of knowledge that can help you market your small business effectively and efficiently. Whether you're just starting out or looking to refine your strategies, Drew's advice is worth the listen.Books mentioned: The 10 Percent Entrepreneur by Patrick J. McGinnis Join our Patreon! Yegi is a young entrepreneur who has always been curious and hardworking. You can say she has always seen things out of the box and been able to creatively solve difficult problems. Her cool and collective spirit in life and business makes you want to be around her. She thrives on inspiring others and helps others see things from a positive point of view. The Yegi Project, is the podcast for the young entrepreneur who may not know where to start, doesn't have anyone to guide them in the right direction and may not have full support from others. This podcast is called The Yegi “Project” because although Yegi is happy with where she is now, she knows that she still has a lot to do to complete her mission and purpose in this world. She aims to use this podcast to work hard alongside all of you to grow to a point where she can make a lasting change in people's lives and in the world.  If you would like to be a guest on a future episode of The Yegi Project, please email info@yegiproject.comThe Yegi Project is available on Apple Podcasts, Spotify, Stitcher and more!https://linktr.ee/theyegiprojectDisclaimer: This podcast or any other The Yegi Project episodes on this platform or other podcast streaming platforms is not legal business or tax advice. I make this content based on my own experience as a business owner and MBA for educational and entertainment purposes onInstagram - https://www.instagram.com/theyegiprojectTikTok - https://www.tiktok.com/@theyegiproject YouTube - https://www.youtube.com/@theyegiproject

As someone who has been drawn to technology my entire life, I've also been aware of the need for more authentic, real human interaction as technology grows. Future Shock was a profound book in my life and I believe is still very relevant today. This podcast gets input from ChatGPT about the book Future Shock, and I don't want to say anything else because they'll spoil the adventure of hearing this podcast. Make sure to listen all the way through.  Link to the book Future Shock by Alvin Toffler on Amazon https://amzn.to/4bv8DeE #AD Dr. Justin Rose and my latest book on AI: Harnessing Artificial Intelligence for Brick-and-Mortar Businesses: A Practical Guide to Prompts and AI Operations https://amzn.to/4aFUNom #AD  My Success Coaching website is ⁠https://Coachingsupport.com⁠ . To join Martin Brossman's Small Business Monthly News Letter for useful tips and more, sign-up here: https://bit.ly/MartinsNewsletter If you value this podcast, share it! Email me what shows you like and what you want more of. Please include the word podcast and the show you are referencing in the subject line to martin@martinbrossman.com - Find all my online content at ⁠https://linktr.ee/martinbrossman⁠

Send me a Text Message. Hey everyone,  Ever feel like your day is a whirlwind and you wonder where all your time went by bedtime? In this episode, we're diving into the secrets of mastering your time with a holistic approach. Reflecting on my journey running an indie yarn shop, I realized the chaos of constant busy work and the importance of focused, mindful time management.I'll walk you through five steps to gain insight into your current time usage and practical exercises to improve it. We'll cover everything from tracking your time with a bullet journal to setting clear intentions. Plus, I'll share wisdom from Oliver Berkman's book "4,000 Weeks," which reshapes how we view productivity. By the end, you'll have tools to balance your work and personal life better. Don't forget to share your insights with me—I love hearing from you all. Let's create a pattern shift in your life and business!FULL SHOW-NOTES WITH TAKEAWAYSpatternshift.fm GET MAILS HERE!QUOTE FROM THE EPISODE"Understanding how you use your current time is the first step to making meaningful changes."LINKSPattern Shift WebsiteSign Up for Pattern Shift MailsLeave a Voice MessageOliver Berkman's "4,000 Weeks" on AmazonBullet Journal MethodUse my Flodesk 50% off If you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the Show.☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! Apple Podcast subscription is super easy with two clicks and is anonymous for those who use the Apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). ☆ JOIN THE WAITING LIST ☆ for the next cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSI...

 Danny discusses the importance of consistent cross-channel marketing and how it can optimize ad spend and improve marketing results. He emphasizes that this podcast is for all small business owners, regardless of the industry. Danny explains the difference between omni-channel marketing and cross-channel marketing, and highlights the need for a consistent message across all platforms. He advises starting with determining the unique selling proposition and key features of the business, and then incorporating them into the website, email sequences, and social media and ad campaigns. Keywordscross-channel marketing, ad spend optimization, small business marketing, unique selling proposition, key features, website, email sequences, social media campaigns, ad campaigns Takeaways Consistent cross-channel marketing is crucial for optimizing ad spend and improving marketing results. Small business owners in any industry can benefit from implementing cross-channel marketing strategies. Start by determining the unique selling proposition and key features of the business. Incorporate the unique selling proposition and key features into the website, email sequences, and social media and ad campaigns.     Chapters 00:00Introduction: Frustration with Low Conversions 04:06Understanding Cross-Channel Marketing 06:24Starting with You and Your Sales 08:10Crafting a Unique Selling Proposition 10:56Incorporating Key Features into Marketing 14:38Conclusion: Making it All Work Together   Connect with Danny at Smallbusinessrealmarketing.com  

In this episode of the Marketing Guides For Small Business Podcast, we dive into the world of email marketing. We discuss the importance of building an email list, crafting engaging content, and optimizing your emails for better open and click-through rates. Whether you're just starting out with email marketing or looking to improve your current strategy, this episode has valuable tips and insights to help you make the most of this powerful marketing tool. Tune in to learn how to effectively reach and connect with your audience through email marketing.

Trade Show Success: A Game-Changing Marketing Strategy for Small Businesses In this episode of the Marketing Guides for Small Business Podcast, we dive into the world of trade shows and explore how small businesses can leverage these events to boost their marketing efforts. Trade shows provide a unique platform for entrepreneurs to showcase their products and services, connect with potential customers, and network with industry experts. However, navigating these events can be overwhelming, especially for small businesses with limited resources. Join our host as they unpack the secrets to trade show success, providing practical tips and strategies tailored specifically for small businesses. Learn how to effectively plan and prepare for a trade show, create an eye-catching booth that stands out from the crowd, and engage with attendees to maximize lead generation. Discover the power of trade show marketing in building brand awareness and gaining valuable exposure within your target market. Our expert guests share their insights on leveraging social media, pre- and post-show marketing techniques, and the importance of follow-up to convert leads into loyal customers. Whether you're a first-time exhibitor or looking to optimize your trade show performance, this episode is packed with actionable advice to help you make the most of your trade show investment. Tune in to unlock the potential of trade shows as a game-changing marketing strategy for your small business. Don't miss out on this opportunity to take your business to new heights – listen to the Marketing Guides for Small Business Podcast today!

About The Episode:In this convo with Nick Christensen, we breakdown the secrets to using influencer and creator marketing to amplify sales and views. Nick shares insider strategies on how to maximize ROI, the importance of genuine partnerships, and how to forge lasting brand deals as a creator.Today, we'll cover:- How to negotiate influencer marketing deals during high-conversion periods like Black Friday.- The critical factors influencers should consider when setting rates and approaching brand deals.- Exploring the distinction between affiliate marketing and influencer roles, and how to navigate these.- The effectiveness of outreach strategies for securing partnerships and the preference for commission-based models.- Nick's journey at Appsumo and his tips for creators to connect with brands authentically.What You'll Learn1. Leveraging influencer marketing for sales.2. Creator compensation and negotiation strategies.3. Affiliates vs. influencer marketing roles.4. Crafting successful brand partnerships.5. Engagement over follower count.6. Long-term relationships with brands.7. Performance-based partnership benefits.Timestamps00:00 Passionate about helping creators grow efficiently. Started ambassador program.04:42 Monetize YouTube channel through brand outreach and outreach.10:13 Avoid coming on too strong with rates.11:22 Suggest specific approach, avoid standard email.16:53 Appsumo's successful Black Friday marketing strategy.18:21 Measuring marketing success with LTV to CAC.22:13 Six-month trial period with potential for growth.26:49 Build long-term partnerships with smaller companies.29:09 Affiliate opportunities in SaaS for recurring revenue.32:41 LinkedIn is the best marketing channel.Expanding Influence with Strategic Partnerships: "We have an eight figure affiliate and influencer program that I started about five years ago. Started with really just referral marketing, expanded to affiliate, traditional affiliate marketing, and now kind of the final stage is what we call ambassador or influencer marketing."— Nick Christensen [00:02:34 → 00:03:47]Influencer Marketing Strategies: "Ten times out of ten, you're going to get a yes from brands, especially if the first three months are more of like a test and then invest where there's no skin off their back."— Nick Christensen [00:07:56 → 00:08:04]Influencer Marketing Pitfalls: "You just got to ten k subs, you're the king of YouTube and it's like, yo, I'm coming in with $15,000 per month fee, right? And it's an exaggeration of an example, but I've seen some insane rates being thrown out to where not only are you not trying to align with my goals, but the outreach is just so transactional."— Nick Christensen [00:10:20 → 00:10:45]Effective Marketing Outreach: "Don't send them some general pdf with some crazy numbers in it. Send them a real email and say, hey, I checked out castmagic or I checked out Appsumo and I loved this part of it, or I loved this tool. I would really love to promote this in this and this way."— Nick Christensen [00:11:29 → 00:11:44]The Importance of Genuine Engagement in Monetization: "Well, I'm looking for good engagement, not just views. I'm looking for real followers and real comments. Bots are huge on YouTube. All social media channels pumping up these creator channels to make it seem like they have these insane followings and insane engagement."— Nick Christensen [00:14:08 → 00:14:25]Evaluating Social Media Engagement: "One ratio that we use is a CPM based on the last ten videos, the views of the last ten videos, and then a ratio of follower to view to comment accounts, right? So it doesn't matter if you don't have a lot of followers or you don't have a lot of subs. If your sub to view count to comment ratio are really good, let's say you have 100 followers and you get 80 views on your videos and of those 80 views you get like 20 comments. That's a really good ratio, right? That means you have a great channel of people that are really engaged."— Nick Christensen [00:14:37 → 00:15:13]Maximizing Black Friday Earnings: "People are conditioned to buy during Black Friday. And so if I was a creator, I would go really hard on Black Friday, lowering my fee amount and increasing the commission amount of saying, I think if there's any time for me to do this and adjust my ratios, this is it."— Nick Christensen [00:17:34 → 00:17:50]Marketing Efficiency in the Digital Age: "LTV, to CAC is how we track all of our paid returns at Appsumo. The LTV, meaning the customer profit that I am getting from them. The CAC being how much I am paying to get that customer."— Nick Christensen [00:18:38 → 00:18:49]Negotiating Brand Deals: "And the first one month of it, I don't even want any fees, I just want commissions. And then after that, this is the CPM that we agree to. And it's so risk free on both sides because I have one month, which maybe a couple of videos, you're not really putting in a ton of work. But the upside is, if it works, the brand will be like, I want to invest in this creator, and you can sign a six month or a twelve month agreement with them at the CPM that you want."— Nick Christensen [00:22:19 → 00:22:43]Influencer Marketing Strategy: "At least three videos, preferably longer term partnerships, six to twelve months where you are basically an extension of their marketing team and paid on retainer."— Nick Christensen [00:26:54 → 00:27:03]Shownotes powered by Castmagic--Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here Follow us for content, clips, giveaways, & updates!Castmagic InstagramCastmagic TwitterCastmagic LinkedIn ---Blaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of CastmagicNick Christensen - Head of Marketing at Appsumo

In this episode of the Marketing Guides for Small Business Podcast, we're cutting through the hype to bring you a realistic, actionable guide to video marketing. As one of the most engaging and rapidly growing forms of digital content, video marketing is no longer just an option; it's a necessity for small businesses looking to make an impact online. We'll be discussing how to create compelling video content that not only captivates your audience but also drives conversions and boosts your brand. Episode Highlights: Understanding the Importance of Video Marketing: Learn why video content is a critical component of digital marketing in today's fast-paced online environment.What are the 5 most important types of marketing videos a small business needs?What are the top ways to create and use videos that highlight offers for a small business, including the best types of offers to use?What are the key reasons to create and use branding videos for a small business, including what the important elements of a branding video are?What are some important ways to create and use videos that highlight the authority of a small business, including the elements that need to be included to demonstrate authority?How can a small business create an effective video marketing strategy using authority (or expert) videos, branding videos, and offer videos?What are reasons to repurpose content into video contentCreating Engaging Content on a Budget: Tips and tricks for producing high-quality videos without breaking the bank.The Power of Storytelling in Video: How to craft narratives that resonate with your audience and strengthen your brand identity.Navigating the Platforms: From YouTube to Instagram, we discuss the best platforms for your video marketing strategy and how to optimize content for each.Measuring Success: Understand how to track the performance of your video content and measure ROI effectively.Latest Trends in Video Marketing: Explore the newest trends, including live streaming, interactive videos, and short-form content like TikTok.Expert Insights: Hear from industry experts about the common pitfalls to avoid and best practices to adopt in your video marketing journey. Whether you're new to video marketing or looking to enhance your current strategy, this episode is packed with invaluable insights and practical advice to help you leverage the power of video and propel your business to new heights.

Welcome back to Financially Naked: Stories from The Financial Gym. In today's episode, we're diving into marketing for small business owners during the holiday season with Kadri Augustin, Level 3 Trainer at The Financial Gym, and Samantha Mellone.  Our guest, Samantha, is a New York-based strategic marketer on a mission to empower minority-owned businesses through the power of impactful content. With over a decade of experience, Samantha's expertise in developing marketing strategies spans local, national, and international landscapes. This episode is a ride of insights for small business owners gearing up for the most wonderful, busy, and profitable time of the year. For more details check out our show notes here! If you want to work with a Certified Financial Trainer to help navigate your finances, schedule a free warm-up call today! If you have any ideas or questions for the show, send an email to trainerpodcast@fingyms.com. Resources Zapier Mailchimp Canva Google Analytics Connect with Samantha Mellone  Website: Community and Content Marketing   Instagram: @communityandcontent  Meet The Trainer Meet Kadri Augustin, Level 3 Certified Financial Trainer 

When you focus on a niche, nuanced group of ideal customers - when your marketing speaks specifically to the people you know will be interested in, need, or want what you have to offer, there's a consequence to it…… Rejection.Your job is to cultivate a sense of belonging for your customers and your ideal customers.Anyone can be an influencer. Not everyone can move past their own ego, and the negativity of many corners of the internet, and focus on creating the space their ideal customers need.But you can.Topics covered in this episode include… - The emotional impact of rejection and the importance of processing those emotions.- The necessity to prioritise the needs of your ideal customers over your own comfort in marketing.- The interpretation of rejection in business marketing as a sign that your marketing strategy is effective.- The distinction between personal rejection and rejection of your business's vision, goal, and message.- The role of a business owner in cultivating a sense of belonging for their customers.______________

Metrics. Small Businesses. The magic words for growth. This episode sees Howard Wolpoff sharing invaluable insights on measurable marketing tailored for small businesses. How can your business grow without losing track of the numbers? Personalized Questions: Howard, can you share with us how you got into the field of measurable marketing? What does measurable marketing…

[Replay] This week's webinar was a record-breaker, with over two thousand folks showing up to hear the words of Mr Mark Ritson. The chat feature went OFF. In fact, we couldn't really keep up with it. So many emojis, so many brilliant questions. Thank you to all of you who showed up, and the biggest thank you to Mark for staying up until 2am Australia time to outline 10 things that smaller businesses can do to grow and thrive. We've distilled down the key insights below, but for top enjoyment, we recommend watching the session yourself and hearing Mark in action. Be warned – the language is definitely NSFW!

Summertime can be super tricky for small businesses especially if you are a small biz based in the UAE. In this radio interview, I share 4 tips every small biz needs to thrive during this summer!

Email marketing remains one of the best marketing channels for small businesses, no matter how many times it's been declared. It has a low cost, a high ROI, and can help move customers along the path to purchase, but it has to be done correctly. For instance, blasting 5000 emails at once when you've never done email marketing before is a bad idea. In this episode we answer these questions: How to go about building and maintaining your list?For email marketing to be effective, you have to create effective campaigns. What types of campaigns work?How to write emails that get opened and read?How do you analyze your email marketing to know if it's effective?How can email marketing help with the customer journey?

In this episode, I go over how to drive sales using inbound and outbound marketing for your small business. I also share several examples, resources, and tools you need to replicate my results and do it for your small business.Enjoy the full article this episode is for here: How to boost sales using inbound & outbound marketing for small businessesIn this episode, we will cover:The difference between inbound and outbound marketingWhat is inbound marketing?Benefits of inbound marketing.Challenges of inbound marketing.Examples of inbound marketing.Inbound marketing strategies.What is outbound marketing?Benefits of outbound marketing.Examples of outbound marketing.Outbound marketing strategies.Challenges of outbound marketing.How to use inbound and outbound marketing together.If you found this episode helpful, please tweet about it and tag me @Marketingbully_ . If you're ready to get started, I recommend downloading The Content Marketing Tool Kit and browsing my Freebie Library.Lastly, I did mention BrowserStack to test the responsiveness of your website and optimize it for mobile across different devices.Support the show

Orlando and Aquila Mendez-Valdez are as dynamic off the court as they were on it. Orlando is one of the most accomplished Mexican-American basketball players in history, leading Western Kentucky to a sweet 16 appearance in 2008, winning the FIBA Americas Gold Medal with Mexico in 2013, appearing in the G-League with Mexico City's new team Los Capitanes, in addition to a laundry list of other accomplishments. Throughout his career, Orlando has been a seasoned real estate investor while his wife Aquila was a former volleyball standout at Western Kentucky and is now the founder and CEO of Haute in Texas. Haute in Texas is a premier PR and Marketing agency for small/medium sized business, where public relations meets passionate digital influence. I got to sit down with Oscar and Aquila to chat about the importance of PR/brand building, the difficulties of knowing how much one can invest while playing, as well how their marriage has helped them accelerate their professional careers.  @omv2033 @hauteintexas Episode Breakdown:  0:00- Intro  2:20- Haute in Texas  3:30- Working together  5:30-  Parallels between Basketball, PR, and brand building  7:20- Struggles + strategies of small business owners 9:58- Haute business model  11:15- Orlando off the court- passive Real Estate investing  13:30- Signing 1 year deals makes it tougher to invest  17:20- Making different decisions once married with kids  21:21- Mendez-Valdez Playlist 23:44- Outro I do not own the rights to this music (Galantis- Peanut Butter Jelly (lyrics), Jay-Z- Smile ft. Gloria Carter) --- Support this podcast: https://podcasters.spotify.com/pod/show/a--and--a/support

In this episode, I'm speaking with David Salib, the co-founder of Momento. We're discussing the importance of utilizing shareable video content for podcast discovery and growth.    Momento is an all-in-one AI content marketing platform for video, audio, and text. Memento's AI identifies shareable moments from your content based off of its transcript. Then, it produces engaging, shareable video clips. Momento also generates SEO optimized blog posts, social media captions, episode titles, and more. It's truly a content generating powerhouse. The best part? As a user all you have to do is upload your content. You don't need to be an expert editor or writer to generate assets. Momento's AI handles everything.   Episode Summary David explains that short and medium form video content is more effective for discovery on platforms like YouTube, while audio-only podcasts are still valuable for passive listening on-the-go. He also touches on the benefits of medium form content, such as blog posts and email newsletters, which can capture a viewer's attention for a few minutes and introduce them to a brand or podcast.David's goal with Momento is to help creators reach their target audiences on the platforms they prefer to consume content on.   Chapters: 00:00:00 Introduction To David's Background And Tech Journey 00:03:11 David's Childhood Dream Of Becoming A Programmer 00:07:40 Realizing The Bigger Problems With Podcasts: A Focus On Creators And Discovery 00:10:53 Building Momento: Solving Podcast Discovery 00:14:00 The Cost Of Podcasting: The Financial, and Time Resources Needed 00:15:43 Streamlining Video Production With Momento 00:19:24 The Value Of Medium Form Content For Brand Introduction And Podcast Growth 00:22:23 The Importance Of Written Content For Website Ranking And Traffic Growth 00:25:36 The Impressive Training Of AI In Language And Image Generation 00:29:07 Content Repurposing And Packaging: The Future Of Marketing For Small Businesses 00:31:42 The Role Of Video In Podcasting: Short And Medium Parts Of The Funnel Need Video, But Audio-only Podcasting Will Remain Popular. 00:33:39 Different Ways Of Consuming Podcasts: Video Vs Audio   Momento Momento's Website David - Co-Founder of Momento   Resources: Best Podcast Equipment For 2023 The Top 5 Audio Interfaces for Podcasters Best Podcast Headphones For 2023 The Complete Guide To Recording A Podcast With Riverside.fm   Other Episodes You'll Enjoy: EP 38 - How To Earn Commission With The Amazon Influencer Program EP 33 - Three Online Marketplaces To Find Sponsors and Monetize Your Podcast EP 36 - How To Use Veed To Create Social Media Clips   I'd Be Stoked If You Left Me A Rating And Review: https://ratethispodcast.com/clipped   Connect With Me Website Instagram YouTube LinkedIn    

Join renowned marketing expert Professor Mark Ritson in this engaging online talk as he shares his insights on marketing for small businesses. Learn how to effectively reach your target audience, allocate your budget, and stand out in a crowded marketplace. This is a must-watch for small business owners and marketing professionals looking to boost their marketing efforts. Don't miss out on this opportunity to gain valuable insights from one of the industry's leading voices.

Social-Hire is a social media marketing agency that helps businesses turn social media into a consistent source of leads and sales. In this episode,  Adam Torres and Tony Restell, Founder of Social-Hire.com, explore how Social-Hire.com is helping clients grow their businesses using social media.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

Social-Hire is a social media marketing agency that helps businesses turn social media into a consistent source of leads and sales. In this episode,  Adam Torres and Tony Restell, Founder of Social-Hire.com, explore how Social-Hire.com is helping clients grow their businesses using social media.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/

How can a small business best utilize social media to get noticed and create customers? Dick’s guest, Spencer X. Smith, is a lecturer and author of ROTOMA: The ROI of Social Media “Top of Mind”.

Video is a powerful medium to grow a small business. However, many small businesses don't understand how to implement video into their marketing strategies. Many small businesses struggle to justify the costs of producing videos. Should a business get its own equipment, hire a videographer, and put in the effort it might require making videos? Are people even consuming the videos and then becoming customers for businesses? Navigating video marketing for a small business is tricky. If a business can identify ways to use video in their marketing strategy the opportunities are out there. We explore all this with David Feinman on the episode.

Marketing is PRE-selling, which means it's NOT a sales activity. In fact, most of the time you shouldn't use marketing to sell directly to people. On episode 102 of the Ask the Marketing Expert podcast, we're going to talk about this. If you're like most small business owners, you may not be a natural marketer or salesperson - which is actually a great thing! Today, you're going to understand why, along with the real goal of marketing and how to be so good at it, you're crushing your goals like never before. If you're ready to make big leaps in this area, you don't want to miss this one! ----------- PSST...don't forget to transform your inbox into your biggest source of inspiration + get the emails that THOUSANDS of entrepreneurs say are giving them instant wins and more clarity than ever! Visit www.growthmindsetmarketers.com to subscribe for free.

Tune in to hear:- Taylor was recently publicly criticized on social media. How did he think through how to thoughtfully craft his reaction to this and how did the community he's built help insulate him from this?- What role should community play for advisors and what can community provide that you couldn't necessarily get through self-study or other means?- In setting up his podcast, what did Taylor find worked well and what ended up surprising him?- What differentiates marketing tactics and marketing strategies? Why is it so important to setup an overarching strategy and not just cobble together disparate marketing tricks?- What role does authenticity play in crafting a successful marketing strategy?- How can we position behavioral finance to our clients in a way that will fit a little bit better for them?- What are the stages of a marketing funnel and how can we better apply these to promote our business?- How do you manage the fragile balance between content creation that is accessible to everyone and trying to monetize this in some way?https://www.taylorschulte.comCompliance Code: 1367-OAS-8/1/2022

After graduating from college in 2007, I hustled to get my first job in marketing. A year later the all-employee email went out congratulating me on my 1st anniversary. But about 2-hours later the same day, I was informed I was being laid off, which was painful and ironic at the same time. In the long run, more good than bad came from it and it set me on the journey to where I'm at today.  Every job I've held didn't exist at the company before I applied for it. Those include jobs such as a social media strategist, content director, or director of digital strategy. Because my work was in a space that has been evolving so quickly, it just worked out that the roles didn't exist before. It has been an interesting journey and it caused me to think like an entrepreneur because I had to define how I was going to add value to the business.  My book Build Your Digital Strategy is geared toward small business owners who are looking for help navigating the digital marketing space. I created a free digital strategy road map that gives you an A to F process for developing your strategy. It starts with aligning your strategy with your goals. The next part is to define your brand identity. Then your content strategy. Then distribution channels. Then how are you evaluating success? And the last piece is to find the ideas that help separate your business from competitors. Small business owners must be extremely focused on where they want to compete online if they hope to gain meaningful traction. Don't spread yourself so thin that you don't do anything well or get buried by bigger competitors. Pick two or three platforms you think will deliver the best return for your business and focus your energy and resources there. Don't launch a podcast just because you think it's cool unless that is a natural fit for you, and you have a strategy of how it will grow your business. Technology plays a key role in helping small businesses manage their leads and customers. CRM platforms are extremely helpful at automating the tasks required to convert a lead into a paying customer.  Resources Shared: Digital ZealBuild Your Digital Strategy by Ryan SawrieDigital Strategy Sprint Road MapThryv

  "Small business owners are not marketers,” says our guest Stephanie Schwab, CEO of Crackerjack Marketing. But she can help them become proficient, and successful, if they follow a distinct process that she shares during this episode. As the world enters a time of business uncertainty, Stephanie recommends that owners reassess their marketing, to understand the nature of their unique offering and to take stock of their customers. Listen in, as we explore the details around her process, and her marketing must-dos—including the surprising Top Tip she gives to business owners. About our Guest: As CEO of Crackerjack Marketing, Stephanie Schwab creates engaging digital marketing programs for exuberant lifestyle, tech, and education brands. Over the last 20+ years, Stephanie has focused on social media, content marketing, and influence marketing, blending management consulting best practices with agency creativity. She is the Director of the Digital Marketing Programme at Harbour. Space, a high-tech university in Barcelona, Spain and Bangkok, Thailand, where she teaches courses on fundamentals of digital marketing, social media and content marketing, and starting and running an agency. Stephanie also works with coaches, consultants, and service providers to create profitable and sustainable marketing through her Business Marketing Blueprint program. Stephanie received her MBA in marketing and strategic planning from the University of Illinois at Chicago. When not working or teaching, Stephanie travels, plays board games with her husband and teenager, knits, and cooks gluten-free meals. WVU Marketing Communications Today: Horizons is presented by the West Virginia University Reed College of Media, which offers renowned online master's degree programs in Marketing Communications.  

Ethical marketing is a topic that has been heavy on my heart lately, especially in conversations with my clients recently. It is important, both for our overall business success as well as ethically it's just the right thing to do, to market in an honest, genuine way that doesn't lie, cheat, or scam customers. Today I share the 1979 Code of Conduct by the US Department of Health and Welfare and the three guiding principles that they outlined in this code of conduct, but also how it pertains to our product-based business. This week, episode 105 of the Product Powerhouse Podcast is about how to create ethical marketing for your product-based business! In this episode of the Product Powerhouse Podcast, I'm sharing the importance of ethical marketing and actionable steps you can take right now to increase customer satisfaction while also being ethical. Some of the talking points I go over in this episode include:The 1979 Code of Conduct and why the three guiding principles - Respect for others, Altruism, and Justice - and how they relate to our marketing efforts.Ways product-based businesses can be ethical and honest in their product descriptions and listings.The importance of market research for ethical marketing, by way of not assuming customer needs and also by understanding the market around your industry.Why being ethical can improve your reviews, overall ratings, and customer satisfaction, while also being the right thing to do.We as marketers and business owners should respect our customer's right to choose to buy, to act in the well-being of our customers, and benefits both you as the business owner and the customer. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseLINKS MENTIONED:1979 Code of ConductContract ShopGenerator from ShopifySurvey MonkeyHub Spot

The Four Common Problems Small Businesses Face Most business leak leads onlineMost marketing efforts take several week to show resultsSpeed of response is critical to winning the businessTool costs add up Nearly every small business has a limited budget. So if you have limited time and money, and you know that you can't ignore the reality of digital marketing in today's world, what do you do? Especially if you don't have thousands of dollars to spend on SEO? In this episode we cover answers to the following questions: When we talk about things like quick wins or automated wins, what does this mean from a marketing perspective? What is a website widget and why is it  so important? Google Business Profile (formerly GMB) has the ability for someone to text a business right from their Google Business Profile; so it seems like Google recognizes how important this is. Or is there another reason as well?  There are a ton of communication channels out there that people can use to communicate with a business, and some of them have to be done on that platform. Does this mean a small local business has to be monitoring all these channels or is there a way to simplify that?  About 62% of calls to local businesses go unanswered. Now don't confuse this with ignoring them; but if there is only one person in the office answering the phone it either goes to voicemail or they are put on hold. If they hang up or don't leave a message, that's a missed opportunity. Is there a way to immediately respond to that missed call and let them know someone will be contacting them? What about review management and review requests? We've talked about the importance of reviews in the past; and that's just one more thing that a business owner has to deal with. Any thoughts on automating this to one degree or another? Join into the conversation and learn about quick marketing  wins for your company.

The value of social media marketing for small businesses with Laura Stengrim - Social Butterfly. Money Not Math 101 Find something you are passionate about to spend your time on without sacrificing your core values (in Laura's case, time with her family). Be conscious of your overhead costs and the difference between gross profit vs. net profit. Be willing to put some skin in the game to provide a proof of concept to your clients. You can connect with Laura on Facebook @SocialButterflyTRF. #consistency #marketing #habits #clientretention #relationships #moneynotmath #success #socialmedia #overhead Youtube video: https://youtu.be/j2M6UXGQE7s

Jack Underwood, co-owner of JSU Marketing shares insights, strategies, and recommendations to help small businesses attract potential customers.

Learn the foundations of digital marketing in 2021Support the show

If your small business lacks the expertise to understand, master, monitor, and optimize campaigns across these tactics, you might turn to someone like John Mann. John is a consultant who specializes in helping small businesses and entrepreneurs find and execute online marketing strategies that grow their business. In this episode of B2B Nation, we talk to John about how he helps small business owners make sense of all the online marketing options available to them, the misconceptions his clients often have about digital marketing, his favorite tools, and what the future holds. You can learn more about John Mann here: www.nashvilleseoconsultants.com/

In today's episode, we discuss content marketing, best practices, tips and how it works and can benefit small businesses with Shondell Varcianna, CEO of Varci Media (http://www.varcimedia.com)

On this episode, Clarence interviews marketing consultant, coach, and entrepreneur Arvell Craig on how to effectively use chatbots in a local small business. Since 2001 Arvell has been actively helping businesses with digital marketing. As an early adopter of chatbot technology, Arvell helps sales teams, marketing teams, and agencies create chatbot funnels that take leads on interactive journeys to become qualified opportunities. During today's show, you'll learn how to boost sales, accelerate your buyer's journey, and reduce customer service costs by using chatbots and Facebook Messenger. We'll cover: How to use chatbots to generate leads and shorten your sales cycle. A little-known way to use chatbots to send cold emails and schedule appointments for you. The best places to begin using chatbots at your business (even if you have no idea what we're talking about :) So listen here to find out how Clarence's (and probably your) expectations for chatbots are not even close to what they can do for your business if used correctly.