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In this episode of The Trust Show, I sit down with Stu Schlackman, author of Sales Sagas, to explore the transformative power of relationship selling. Stu breaks down his framework of the four distinct customer types and explains why recognizing these types is key for any salesperson aiming to build strong, lasting relationships. Together, we dive into how the Trust Premium principles align with relationship selling, discussing how trust and adaptability can lead to sales success. Join us as we uncover how understanding customer personality and fostering trust can help sales professionals close deals more effectively—without relying on price alone.
Selling is both an art and a science, but more art! Bottom line, people buy from people they like, so likability counts much more than ability!What is a relationship selling expert?What is emotional intelligence all about?Where do most salespeople fall short?Learn more about Stu at: www.stuschlackman.comFor more on Betti or to find out about NSA North Texas, visit www.speaker.org
Welcome to the inaugural episode of Power Up! with NSA North Texas! The National Speakers Association is the premier organization for professional speakers, and their members reach audiences as thought leaders, consultants, motivators, and more! Today on the show, Host and NSA North Texas Chapter President Betti Coffey sits down with Stu Schlackman, the relationship selling expert, to talk about building long-term relationships with clients. Tune in to hear Stu's unique approach to identifying personality styles and how his assessments differ from the Myers-Briggs and DISC approach to the workplace!
Learn how Stu Schlackman makes helps improve connections and conversations by color coding your personality! Understanding a person‘s personality preferences will add a new dimension to team interaction, and with customers and prospects. Knowing what motivates individuals to action, how they prefer to communicate, and how they make decisions brings teams to a new level. The results are increased productivity, higher sales win rate, new business, and a shorter sales cycle.
Learn how Stu Schlackman makes helps improve connections and conversations by color-coding your personality! Understanding a person‘s personality preferences will add a new dimension to team interaction, and with customers and prospects. Knowing what motivates individuals to action, how they prefer to communicate, and how they make decisions brings teams to a new level. The results are increased productivity, higher sales win rate, new business, and a shorter sales cycle.
Stu Schlackman is a relationship selling expert, a popular speaker, President of the Dallas Chapter of the National Speakers Association (NSA), and author of the book “Four People You Should Know: How to Connect for Exceptional Sales, Customer Service and Unified Teams”. Stu joined the show to discuss the ins and outs of the four people you should know, which are really four personality types of your buyers. Stu dissects how each of the personality types make decisions and commit, which is very helpful for sales professionals trying to navigate the political waters when dealing with teams of buyers made up of multiple personalities from multiple departments. Stu reminds everyone that “people still buy from people” and provides real insights and strategies into how to effectively communicate leveraging the power of influence, persuasion and convincing. If you want to improve the way you manage complex technical sales cycles within complicated multiple buyer team environments, then you will definitely want to listen to this episode.
Developing a successful career is challenging. Whether you are a business owner or an employee, there are obstacles at every turn. Hence, everyone needs wisdom to discern the intricacies of career management. This month I am pleased to offer a special presentation of the C4 principle by my friend Stu Schlackman. This message was given at the baccalaureate service for Dallas Christian College in May 2008. Enjoy!