Podcasts about trust show

In this episode of The Trust Show, I begin reading Chapter 18 of The Trust Premium: “Trust Habits – Forming New Habits that Change Old Behaviors and Build Trust.” This chapter marks a big shift—from understanding how trust works to actually changing the behaviors that affect how much your customers trust you. I introduce the 7-step Trust Habits® framework, but in this episode, I only had time to cover the first four steps: focusing on the right customer segment, identifying limiting behaviors, defining new habits, and making them SMART. These are practical, actionable steps to help you start building habits that lead to greater trust—and a higher Trust Premium. In the next episode, two weeks from now, I'll cover the remaining three steps.

In this conversation, Dr. Chase Cunningham, also known as Dr. Zero Trust, discusses significant developments in cybersecurity, including Palo Alto's $25 billion acquisition of CyberArk, the implications of rising AI threats, and the ongoing challenges posed by data breaches and ransomware. He emphasizes the need for a more robust cybersecurity framework, particularly in light of recent trends in fraud and the consolidation of the cybersecurity industry. The discussion also touches on the political influences affecting cybersecurity education and the importance of adopting Zero Trust principles.TakeawaysPalo Alto's acquisition of CyberArk is a significant move in the cybersecurity landscape.The consolidation of cybersecurity firms raises concerns about market competition.Data breaches linked to Shiny Hunters highlight vulnerabilities in CRM systems.AI is increasingly being used in sophisticated cyberattacks.The AI fraud crisis is already impacting various sectors, including government programs.Political influences are affecting hiring practices in cybersecurity education.CISA's new guidance on Zero Trust emphasizes the importance of microsegmentation.Ransomware attacks are evolving, with a notable increase in targeting the oil and gas sector.The volume of data stolen in ransomware attacks is on the rise.Cybersecurity requires continuous adaptation to emerging threats and technologies.

In this conversation, Dr. Chase Cunningham discusses the current state of cybersecurity, focusing on market growth, the workforce gap, the impact of data breaches, and the role of AI. He emphasizes the importance of zero trust architecture and highlights the human factors that contribute to cybersecurity risks. The discussion also covers incident trends and the need for organizations to adapt their strategies to mitigate risks effectively.TakeawaysThe cybersecurity market is projected to grow significantly, reaching $878 billion by 2034.Data breaches are becoming increasingly costly, with the healthcare sector being the most affected.Zero trust architecture is gaining traction as organizations seek to reduce breach costs.There is a significant gap in the cybersecurity workforce, with millions of unfilled positions.Despite the demand for cybersecurity professionals, many qualified individuals remain unemployed.AI is transforming the cybersecurity landscape, but it also poses new risks.Human factors remain a significant vulnerability in cybersecurity.Organizations must implement technology to mitigate risks associated with human error.The majority of cybersecurity incidents are often attributed to a small percentage of employees.Zero-Trust strategies are essential for future cybersecurity resilience.

In this conversation, Dr. Chase Cunningham, also known as Dr. Zero Trust, discusses the recent ransomware attack on Marks & Spencer, the implications of Ingram Micro's investigation into a ransomware incident, and the lessons learned from major cyber attacks. He highlights the importance of cybersecurity measures, job opportunities in the field, and government initiatives aimed at improving cybersecurity. The conversation also explores the rise of sophisticated cyber threats, including deepfake scams and the activities of the hacker group Scattered Spider, concluding with insights into the future of cybersecurity.TakeawaysMarks & Spencer's ransomware attack was the result of social engineering.The attack involved impersonation of employees to reset passwords.Micro segmentation and multi-factor authentication could have mitigated the attack.Ingram Micro is investigating a ransomware attack that is affecting its operations.Lessons from past cyberattacks emphasize the need for software updates and ongoing training.Deepfake scams are becoming a significant threat.There are numerous job opportunities in the field of cybersecurity.Government funding for cybersecurity is crucial for rural hospitals.The SEC is settling with SolarWinds over cybersecurity failures.Organizations often overlook cybersecurity best practices.

It's time for your monthly bonus episode of the AJ Bell Money & Markets podcast all about investment trusts. Kicking off the show is Tom Sieber on the wave of trust takeovers. [01:25] We're going big on income in this episode of the podcast. Dan Coatsworth talks to Joe Dowling from the Invesco Global Equity Income Trust on how he finds opportunities to help generate a steady trickle of cash for shareholders. [04:17] Dan also talks to Iain Pyle from Shires Income on alternative ways of generating an income than simply having a portfolio of dividend-paying shares. [18:15] Laith Khalaf and Tom talk about trends with premiums and discounts in the investment trust world. [30:47] Finally, Dan talks to Richard Staveley from Rockwood Strategic on what it takes to find stocks that make you five to 10 times your money. [39:53]

In this conversation, Dr. Zero Trust discusses various cybersecurity incidents, including the Norwegian dam hack, retail data breaches, and the challenges posed by data brokers. He emphasizes the importance of proactive security measures and the need for better regulations in the digital age. The discussion also touches on leadership changes at Cyber Command, emerging cybersecurity startups, and ethical considerations in the industry.TakeawaysThe Norwegian dam hack highlights the risks of weak passwords.Proactive security measures are essential for critical infrastructure.Data breaches in retail can affect millions of individuals.Leadership changes at Cyber Command may impact cybersecurity strategy.Data brokers operate in a regulatory gray area across states.Privacy concerns are exacerbated by the lack of federal regulations.Cybersecurity incidents in airlines can have widespread implications.The VA data breach serves as a historical lesson for cybersecurity.Emerging startups are addressing various cybersecurity challenges.Ethical considerations in cybersecurity practices are crucial.

In this episode, Dr. Zero Trust discusses a record-breaking data breach involving 16 billion exposed passwords, the implications of cyber warfare in current geopolitical conflicts, and the challenges surrounding digital sovereignty in Europe. The conversation highlights the need for better cybersecurity practices and the evolving nature of warfare in the digital age.Takeaways16 billion passwords exposed in a massive data breach.The data breach raises questions about the accuracy of reported figures.Cybercriminals are shifting tactics, using info stealers and malware.The future of warfare involves cyber operations combined with kinetic actions.Deep fakes and manipulated media are becoming prevalent in conflicts.Cybersecurity measures like MFA and strong passwords are essential.Legislators are often unaware of the complexities of cybersecurity.Digital sovereignty claims in Europe are questionable due to reliance on US companies.The intersection of cyber and traditional warfare is increasingly blurred.Public awareness of cybersecurity threats is crucial for national security.

In this conversation, Dr. Chase Cunningham, also known as Dr. Zero Trust, discusses various aspects of cybersecurity, focusing on recent data breaches, the implications for businesses, and the challenges faced by small and medium-sized enterprises (SMBs). He highlights the Victoria's Secret data breach as a case study, examines vulnerabilities in water utilities, and critiques the government's approach to cybersecurity funding and information sharing. The discussion also touches on the market dynamics surrounding cybersecurity firms like CrowdStrike and the implications of workforce changes within the Cybersecurity Infrastructure Agency (CISA).TakeawaysCybersecurity breaches can significantly impact business operations and stock performance.Organizations should proactively assess their connections to compromised entities.The government lacks effective reporting mechanisms for cybersecurity vulnerabilities.Small and medium-sized businesses are often left out of cybersecurity discussions.Congress needs to clarify definitions and incentivize cybersecurity participation among SMBs.Funding cuts to cybersecurity agencies can undermine national security efforts.CrowdStrike's market performance raises questions about accountability in cybersecurity.CISA is facing significant workforce challenges that may affect its effectiveness.Popular Chrome extensions can pose security risks by leaking sensitive data.Proactive measures are essential to mitigate cybersecurity threats.

Dan Coatsworth and Laith Khalaf bring you a bonus edition of the AJ Bell Money & Markets podcast, all about investment trusts. The pair answer your questions about trusts and talk to a range of experts about fascinating things happening on the market. Dan chats to Muzo Kayacan and David Barron from BlackRock American Income about the investment trust's shift to using AI to help find opportunities on the market. Martin Gamble talks to Mark Boggett from Seraphim Space about why this investment trust is an alternative way to play the defence sector. Martin also debates Bill Ackman's Pershing Square Holdings with Shares magazine's Tom Sieber. Finally, we've got Simon Barnard on the show to talk about Smithson, the small cap little sister to Fundsmith Equity Fund. Simon talks about narrowing the focus of the trust and why he doesn't believe having half the portfolio in the US is a currently a problem.

In this conversation, Dr. Chase Cunningham, also known as Dr. Zero Trust, discusses various pressing issues in cybersecurity, including the recent leadership changes at CISA, NATO's proposal for cybersecurity spending, market trends in cybersecurity IPOs, and the alarming number of exposed credentials. He emphasizes the importance of cybersecurity in business growth and critiques the healthcare sector's approach to cybersecurity investments. The conversation also touches on emerging threats and concludes with a call to action for the cybersecurity community to address these challenges.TakeawaysCISA's leadership changes raise questions about its effectiveness.NATO's inclusion of cybersecurity in spending targets is a significant development.Market trends indicate a shift towards IPOs in cybersecurity.The exposure of 184 million login credentials highlights ongoing security issues.Cybersecurity teams contribute significantly to business growth.Healthcare organizations prioritize IT security but struggle with implementation.Hackers are increasingly exploiting cloud services for attacks.CrowdStrike's lack of accountability raises concerns in the industry.The cybersecurity community must work together to address emerging threats.There is a need for greater transparency and accountability in cybersecurity incidents.

In this conversation, Dr. Chase Cunningham, also known as Dr. Zero Trust, discusses various aspects of cybersecurity, including the impact of ransomware attacks on businesses, the importance of strong password practices, and the emerging threats posed by ransomware as a service operations like Dragon Force. He highlights recent data breaches in retail, the significance of red teaming in cybersecurity, and the security risks associated with Chinese-made solar inverters. The conversation also touches on legislative responses to cybersecurity threats and a recent ransomware attack on Coinbase.TakeawaysLive streaming can be frustrating and often isn't truly live.Ransomware attacks can significantly impact stock prices.Investors can find opportunities in companies affected by breaches.Ransomware as a service is a growing threat in cybersecurity.Weak passwords are a common vulnerability in many organizations.Data breaches often lead to stolen customer information.Red teaming can help organizations identify vulnerabilities before they are exploited.Chinese-made devices pose potential security risks to critical infrastructure.Legislative measures are being considered to address cybersecurity threats.Companies like Coinbase are exploring alternative responses to ransomware demands.

In this conversation, Dr. Zero Trust shares his experiences from the RSA show, discussing the overall atmosphere, vendor interactions, and the introduction of the 10 Ring app for vendor reviews. He highlights certain vendors' threats and emphasizes the importance of data-driven analysis. The discussion also covers insights from a recent Gartner report on security controls and various cybersecurity incidents, concluding with reflections on the industry's future.TakeawaysRSA was interesting but had minimal value overall.The atmosphere at RSA included unusual elements like robot dogs and puppies.Some vendors are willing to threaten analysts for their opinions.Data-driven analysis is crucial in evaluating vendor performance.The 10 Ring app received positive feedback for vendor reviews.Gartner's report highlights misconfiguration as a major security issue.Organizations need to focus on continuous optimization of security controls.Recent cybersecurity incidents show the ongoing vulnerabilities in the industry.CrowdStrike is cutting jobs to scale its business amid market pressures.Basic cybersecurity hygiene is still not being followed by many organizations.

In this conversation, Derek Maki, head of product at Veracode, discusses the evolving landscape of application security, the impact of AI on code security, and the importance of prevention in the future of security practices. He shares insights from the RSA Conference and highlights Veracode's innovations in securing applications and managing risks in the software development lifecycle.TakeawaysVeracode has been a leader in application security since 2006.The rise of AI has not improved the security of code.Veracode's AI fix engine automates remediation of code weaknesses.Preventing malicious packages is a key focus for Veracode.Consumer security is becoming increasingly important.The RSA Conference showcases both noise and innovation in security.Seamless integration of security into developer tools is essential.Open source security is a growing area of concern.Threat intelligence can enhance security measures beyond application security.The future of security will emphasize prevention over detection.

Get the latest on takeovers, wind-downs and manager changes in the world of investment trusts on this month's special edition of the AJ Bell Money & Markets podcast. [1:25]. Dan Coatsworth chats about which trusts were in demand from AJ Bell customers during the past month's mark turmoil. [9:15] Martin Gamble reveals which investment trusts were in and out of favour on a broader basis during this period. [13:09] Dan talks to Ryan Lightfoot-Aminoff from Kepler Partners. about opportunities in Asia amid chatter that investors are looking for ways to dial down exposure to the US. [27:50] Finally, Tom Sieber talks to Jim Strang from HgCapital Trust about the impact on tariffs on the tech companies and why Hg is focused on the more boring side of tech. [44:30]

Ever wondered exactly who invests in investment trusts? The AJ Bell Money & Markets podcast has the answer on this week's episode. [01:13] Dan Coatsworth talks to Nick Brind from Polar Capital Global Financials Trust about the rally in banking shares, what Donald Trump's return to the White House means for US banks, and where he is finding opportunities in the current market. [07:26] Tom Sieber and Martin Gamble conduct a deep dive of BlackRock World Mining Trust. [17:59] Emma Bird from Winterflood explains the world of gearing, what the term means and how it can be a help or hindrance to investment trust performance. [29:50] Finally, Laith Khalaf talks to Indri Van Hien, co-manager of Henderson Smaller Companies Trust, about the impact of Budget changes on UK businesses and why small caps continue to lag bigger companies. [44:00]

In this conversation, Dr. Zero Trust analyzes a recent incident involving the leak of tactical action plans by high-ranking officials through unsecured communication channels. He discusses the implications of this leak on national security, the classification of information, and the accountability of government officials. The conversation highlights the discrepancies in how classified information is treated among different individuals and the need for integrity and accountability in leadership roles.TakeawaysThe incident involved a leak of tactical action plans.High-ranking officials should use secure communication methods.The classification of information is often misinterpreted.There is a double standard in accountability for leaks.Leadership must hold themselves accountable for their actions.The integrity of government officials is crucial for national security.Past incidents of information leaks show a pattern of behavior.The consequences for lower-ranking individuals are harsher than for officials.Public trust in government is eroded by lack of accountability.The conversation emphasizes the importance of protecting classified information.

In this conversation, Dr. Chase Cunningham, also known as Dr. Zero Trust, discusses the intersection of cybersecurity and finance, focusing on market trends, vulnerabilities, and the implications of recent cybersecurity incidents. He emphasizes the importance of understanding the financial aspects of cybersecurity, including stock performance and investment strategies, while also addressing the challenges faced by government programs and the ongoing threats from ransomware and state-sponsored attacks.TakeawaysCybersecurity is becoming increasingly intertwined with financial markets.Investors should consider buying stocks after breaches for potential rebounds.Government cybersecurity programs face significant vulnerabilities.Microsoft has not patched a critical vulnerability for eight years.Legislative bodies are scrutinizing the DHS's response to cyber threats.Ransomware operations may have connections to state actors.Investment opportunities exist in the cybersecurity sector despite volatility.Fake updates are a common tactic used by ransomware gangs.Understanding the financial impact of cybersecurity breaches is crucial.Staying informed and proactive is essential for cybersecurity.

In this conversation, Dr. Chase Cunningham and Barry Mainz, CEO of Forescout, discuss the pressing issues surrounding cybersecurity, particularly in critical infrastructure, legacy systems, and the importance of a zero trust approach. They critique the Netflix series 'Zero Day' for its portrayal of cybersecurity threats and explore the current state of security in various sectors, including healthcare and airports. The discussion emphasizes the need for compliance, business continuity, and the integration of cybersecurity into business strategies. They also touch on the future of cybersecurity investments and the importance of considering schools as critical infrastructure.TakeawaysThe portrayal of cybersecurity in media can be exaggerated.Critical infrastructure is vulnerable and requires investment in security.Zero trust principles should be applied to OT and IoT systems.Legacy systems pose significant challenges for cybersecurity.Compliance requirements for OT and IoT are lacking compared to other sectors.Business continuity is a key driver for cybersecurity investments.Cybersecurity discussions should focus on business impacts, not just technical details.Heterogeneous environments require flexible security solutions.Airports vary in their cybersecurity readiness based on age and investment.Healthcare cybersecurity often reacts to breaches rather than preventing them.

Dan Coatsworth explores some of the best and worst performing trusts so far this year and what this tells us about investor appetite towards certain parts of the market. [01:15] We've been very thin on the ground for new investment trusts joining the stock market for a long time but things are looking up. Laith Khalaf discusses the launch of Achilles Investment Company (AIC). [05:40] Dan looks at the latest events involving Bill Ackman and his Pershing Square Holdings (PSH) investment vehicle [09:47], while Laith has some interesting stats comparing funds to trusts. [12:53] JPMorgan Global Growth & Income (JGGI) has fast become one of investors' favourites but did you know it has a sister investment trust that follows the same strategy but just looks at Europe? Dan talks to Tim Lewis, portfolio manager on JPMorgan European Growth & Income (JEGI), about opportunities and risks in the year ahead. [18:53] Martin Gamble and Tom Sieber from Shares magazine conduct a deep dive into Greencoat UK Wind (UKW). [35:20] Finally, we're joining by Paul Angell, AJ Bell's head of investment research, to discuss ways to research and select investment trusts. [46:39]

SummaryIn this conversation, Dr. Zero Trust discusses various cybersecurity topics, including active malware campaigns, the risks associated with Veterans Affairs data, and the implications of recent data breaches. He also highlights legislative efforts to improve cybersecurity in the agricultural sector and the importance of cybersecurity for law firms. Additionally, he shares insights on investment strategies related to cybersecurity breaches and concludes with his upcoming travel plans and a new system he's trying for secure mobile use.Active malware campaigns are increasingly prevalent and require attention.Veterans Affairs data is at risk due to cybersecurity failures.Personal data breaches are common, and many individuals are affected.Legislative efforts like the Farm and Food Cybersecurity Act aim to address vulnerabilities.Cybersecurity is essential for law firms to protect sensitive data.Investing in companies post-breach can be financially beneficial.The importance of proactive cybersecurity measures cannot be overstated.Dr. Zero Trust is exploring new technologies for secure mobile use while traveling.Staying informed and secure is crucial in today's digital landscape.

In this conversation, Dr. Zero Trust discusses the current state of cybersecurity, focusing on leadership appointments, the confusion surrounding cyber threat naming, emerging threats, and the intersection of espionage and cybercrime. He critiques the lack of operational expertise in cybersecurity leadership, highlights the challenges posed by evolving cyber threats, and emphasizes the importance of understanding the implications of AI in cybersecurity operations. The discussion also touches on data privacy legislation efforts, ransomware trends, and the security vulnerabilities in the drone industry.TakeawaysLeadership in cybersecurity should prioritize technical expertise over political loyalty.The U.S. is currently losing the cyber war against adversaries.Confusion in naming cyber threat actors complicates response efforts.Emerging cyber threats are increasingly sophisticated and state-sponsored.AI can significantly enhance cybersecurity operations and efficiency.Data privacy legislation is often ineffective and redundant.Ransomware groups are evolving and becoming more organized.The cybercrime ecosystem is thriving with complex interconnections.Drones present significant security vulnerabilities that could be exploited.Public awareness of cybersecurity risks is crucial for protection.

In this conversation, Dr. Zero Trust discusses the current state of cybersecurity, focusing on leadership appointments, the confusion surrounding cyber threat naming, emerging threats, and the intersection of espionage and cybercrime. He critiques the lack of operational expertise in cybersecurity leadership, highlights the challenges posed by evolving cyber threats, and emphasizes the importance of understanding the implications of AI in cybersecurity operations. The discussion also touches on data privacy legislation efforts, ransomware trends, and the security vulnerabilities in the drone industry.TakeawaysLeadership in cybersecurity should prioritize technical expertise over political loyalty.The U.S. is currently losing the cyber war against adversaries.Confusion in naming cyber threat actors complicates response efforts.Emerging cyber threats are increasingly sophisticated and state-sponsored.AI can significantly enhance cybersecurity operations and efficiency.Data privacy legislation is often ineffective and redundant.Ransomware groups are evolving and becoming more organized.The cybercrime ecosystem is thriving with complex interconnections.Drones present significant security vulnerabilities that could be exploited.Public awareness of cybersecurity risks is crucial for protection.

In this conversation, Dr. Zero Trust, Anne Saunders, and Jack discuss the complexities of cybersecurity, particularly in the context of IoT and operational technology. They explore the vast attack surface presented by IoT devices, the challenges of securing these devices, and the importance of embedding security into the design of technology. The discussion also touches on regulatory frameworks, investment trends in cybersecurity, and the future of IoT security solutions. Takeaways IoT represents a significant attack surface for cybersecurity. Embedding security into device design is crucial. Data collection from IoT devices poses security risks. Regulatory compliance is becoming more stringent with NIS2. Investment in cybersecurity is often driven by immediate results. The cost of breaches can have a tangible impact on businesses. AI is changing the landscape of cybersecurity discussions. Supply chain security is a critical component of IoT security. Static credentials are a major vulnerability in cybersecurity. A holistic approach to cybersecurity is necessary for effective protection.

Investment trusts have been all over the news as activist investor Saba targets seven companies with the hope of gaining control and becoming the investment manager. Herald (HRI) shareholders have already voted Saba down and we're about to find out the fate of the other six investment trusts. Laith Khalaf brings us up to speed on the key events. [01:32] Dan Coatsworth talks to James Carthew from research group QuotedData about what he thinks could happen next with Saba, and about the role of activist investors in general. [11:03] Ian Conway and Steve Frazer conduct a deep dive into Law Debenture (LWDB) investment trust [26:40] and Dan talks to Nicholas Weindling, fund manager of JPMorgan Japanese (JFJ) about what's going on in that part of Asia. [37:30]

In this conversation, Dr. Zero Trust discusses various aspects of cybersecurity, including recent ransomware threats, the implications of AI and deepfake technology, and the importance of adopting a Zero Trust security framework. He also critiques the Biden administration's cybersecurity measures and highlights the ongoing challenges posed by stolen credentials and cyber threats. The discussion emphasizes the need for better security practices and the potential future risks associated with cyber warfare. Takeaways Life can throw unexpected challenges, like caring for family. Ransomware attacks are evolving, targeting cloud services. Strong passwords and two-factor authentication are essential. AI technology can be misused for scams and deception. OpenAI's models may exhibit unexpected language behaviors. Government measures against cyber threats may be insufficient. Stolen credentials remain a primary attack vector in cybersecurity. Zero Trust security is crucial for modern organizations. Cybersecurity is a growing market with increasing investment. Future threats may include drone warfare and cyber attacks on infrastructure.

Send us a textAre you posting on Instagram, hoping for sales, but hearing nothing but crickets? You're not alone. Sales don't happen from a single post. They come from having a clear, intentional strategy.In this episode, I break down my 5 Steps to Sales on Instagram strategy, the same one I use for my business and teach to my clients. This proven method has helped people go from sporadic posts to consistent sales—and it's simpler than you think.Whether you're an Instagram pro or feeling stuck, this episode is your roadmap to turning followers into paying customers without the overwhelm.What You'll Learn in This Episode:Why one-off posts aren't driving sales and what's really missing from your Instagram strategy.The 5 essential steps to turn your followers into customers:Growth: Attract the right audience who will actually engage and buy.Engagement: Start meaningful conversations to build trust and visibility.Connection: Create deeper relationships with your audience.Trust: Show proof that your offer delivers what it promises.Promotion: Invite your audience to say "yes" with ease.How skipping steps can lead to inconsistent results (and how to avoid it).Why this strategy saves time and reduces overwhelm for content creators and online business owners.Action Steps:Leave a Review: Found this episode helpful? Leave a rating and review to help others discover this show.Connect on Instagram: DM me @socially.yours.strategist and let me know which step you're focusing on this week—I'd love to cheer you on!Join Content Clarity Collective and get weekly, strategized post prompts for a sales-focused content plan you don't have to take the time or brain space to plan out yourselfMusic courtesy of Pixabay

In this conversation, Dr. Zero Trust discusses various aspects of cybersecurity, focusing on ransomware attacks, their impact on educational institutions, challenges in the cybersecurity workforce, emerging startups, government initiatives, financial implications of data breaches, and the effectiveness of cybersecurity labeling programs. The discussion highlights the need for proactive measures in cybersecurity and the importance of addressing non-human identity security challenges. Takeaways Ransomware attacks are on the rise, with significant impacts on organizations. Cybersecurity events have affected educational systems, compromising student data. There is a critical shortage of qualified cybersecurity professionals despite high demand. Emerging cybersecurity startups are receiving substantial funding but need to demonstrate efficacy. Government initiatives are being introduced to enhance cybersecurity measures. Data breach notification laws can increase borrowing costs for businesses. The Cyber Trustmark program may not effectively address cybersecurity concerns. Non-human identities pose significant security challenges that need to be addressed.

In this conversation, Dr. Zero Trust reflects on the state of cybersecurity as the new year begins, discussing the persistent issues of phishing, social engineering, and weak passwords that continue to plague the industry. He reviews significant cyber incidents from the previous year, including data breaches and legal developments, while also sharing personal reflections on his own goals and challenges faced in 2024. The discussion emphasizes the need for a strategic shift in cybersecurity practices and the importance of addressing foundational issues to prevent ongoing failures in the field. Takeaways The most prevalent methods of exploitation in cybersecurity are still phishing and social engineering. Weak passwords remain a significant security risk in 2024. Recent legal developments include a U.S. ban on data sales to adversarial nations. Cyber incidents continue to rise, with notable breaches affecting government and private sectors. Personal reflections reveal the importance of honesty in assessing one's goals and achievements. Organizations relying on outdated practices are more likely to face breaches. The concept of 'cyberflation' highlights the financial impact of cybersecurity failures on consumers. A strategic shift towards Zero Trust (ZT) is necessary for better security outcomes. The need for public awareness and legislative action in cybersecurity is critical. 2024 was marked by a lack of significant progress in cybersecurity despite increased awareness.

In this final episode of The Trust Show for 2024 and Season 15, I'm revisiting my roots in creativity and innovation research. I'm joined by Dr. Heather Hodges, a Dallas-based expert pursuing her second doctorate in creativity and innovation, as well as an Enneagram coach. Together, we explore why startups excel at innovation, how creativity ties into trust, and how personality insights from the Enneagram can shape leadership and teamwork. This episode is packed with stories, research, and actionable takeaways. Don't miss this inspiring season finale!

In this conversation, I discussed various aspects of cybersecurity, including the manipulation of narratives through social media, the implications of leadership structures within Cyber Command and the NSA, personal liability for cybersecurity leaders, emerging trends for 2025, and significant supply chain vulnerabilities. The discussion also reflects on the challenges faced by cybersecurity professionals and highlights key incidents from the past year. Takeaways Social media can easily manipulate narratives, impacting public perception. The dual leadership of Cyber Command and NSA raises concerns about authority and effectiveness. CISOs face increasing personal liability, affecting their role and decision-making. Ransomware incidents are expected to remain high, posing ongoing risks to organizations. Supply chain vulnerabilities can have cascading effects across industries. Generative AI poses new threats, enhancing the capabilities of malicious actors. Cybersecurity leaders are experiencing burnout, with many considering leaving their roles. The importance of reassessing functional dependencies in cybersecurity insurance is critical. Fortune 100 companies are significantly affected by recent vulnerabilities in web application firewalls. The year in cybersecurity was marked by significant breaches and challenges, indicating a need for improved practices.

In this conversation, I discussed various cybersecurity reports, highlighting the increasing risks associated with AI, human behavior, and organizational vulnerabilities. He emphasizes the need for better security practices, the implications of recent data breaches, and the importance of updated cybersecurity legislation. The conversation also touches on the failures of government agencies to secure communications and the need for accountability in cybersecurity funding. Takeaways Fridays are a better time for live streaming. There is a significant uptick in state-sponsored cyber attacks. Organizations are not configuring AI services securely. Human behavior poses a major risk in cybersecurity. Phishing attacks have a guaranteed click rate of 5%. Windows has a new zero-day vulnerability affecting multiple versions. Deloitte experienced a significant data breach. NIST emphasizes password length over complexity. Cybersecurity legislation in Canada is facing delays. The EU has identified substantial cyber threats to its member states.

In this conversation, I discussed various cybersecurity reports, highlighting the increasing risks associated with AI, human behavior, and organizational vulnerabilities. He emphasizes the need for better security practices, the implications of recent data breaches, and the importance of updated cybersecurity legislation. The conversation also touches on the failures of government agencies to secure communications and the need for accountability in cybersecurity funding. Takeaways Fridays are a better time for live streaming. There is a significant uptick in state-sponsored cyber attacks. Organizations are not configuring AI services securely. Human behavior poses a major risk in cybersecurity. Phishing attacks have a guaranteed click rate of 5%. Windows has a new zero-day vulnerability affecting multiple versions. Deloitte experienced a significant data breach. NIST emphasizes password length over complexity. Cybersecurity legislation in Canada is facing delays. The EU has identified substantial cyber threats to its member states.

In this conversation, I discussed the ongoing cybersecurity talent crisis, highlighting qualified individuals seeking employment and the systemic issues contributing to the hiring problem. He delves into recent cybersecurity incidents, their financial implications, and the impact of identity security on consumer behavior. The discussion also touches on government regulations and the need for innovative practices in cybersecurity, emphasizing the importance of proactive measures and collaboration in the industry. Takeaways There is a significant talent shortage in cybersecurity. Qualified individuals are struggling to find work in the industry. The hiring process needs to be more inclusive and flexible. Recent cyber incidents have financial repercussions for companies. Consumers are increasingly concerned about identity security. Government regulations are often bureaucratic and ineffective. Innovative practices like micro-segmentation are essential for cybersecurity. Companies must prioritize transparency and security in their software. The cybersecurity industry needs to adapt to evolving threats. Collaboration is key to addressing the hiring crisis and improving security.

In this conversation, Dr. Zero Trust and Kevin Brink discuss the challenges and innovations in implementing Zero Trust security frameworks, particularly within the Department of Defense (DoD). Kevin shares insights on the need for automation in Zero Trust assessments to overcome the limitations of manual processes, emphasizing the importance of empirical data for continuous evaluation. They explore the cost and scalability of Zero Trust solutions, as well as the value of assessing existing security measures against Zero Trust principles. Takeaways Automation is essential for effective Zero Trust assessments. Manual assessments are labor-intensive and unsustainable. Empirical data is crucial for validating security measures. Zero Trust can be applied across various industries, not just DoD. Breach and attack simulations provide quantitative data for assessments. Cost-effective solutions can scale based on organizational needs. Continuous monitoring is key to maintaining security compliance. Zero Trust frameworks can help identify areas of inefficiency. Integration with existing systems enhances the value of Zero Trust. Understanding the specific needs of an organization is vital for implementation.

In this episode of The Trust Show, I'm joined by my friend and renowned sales expert, Mark Hunter, also known as "The Sales Hunter." Mark and I dive into the critical role of trust in sales, exploring how the "trust premium" transforms prospecting success. We discuss why traditional cold calling is dead, how to build trust that precedes your reputation, and how delivering value can turn one sale into the next. Mark also shares strategies from his latest book, The Making of a Mind for Sales. Don't miss it!

In this conversation, I discussed various aspects of cybersecurity, including recent TSA regulations, stock market trends related to cybersecurity companies, emerging threats from AI-driven phishing scams, the importance of veteran employment in the cybersecurity field, rising salaries and stress levels among cybersecurity professionals, and the need for organizations to address vulnerabilities and improve their security measures. The discussion emphasizes the importance of proactive measures in cybersecurity and the potential for financial gain in the stock market following breaches. Takeaways The TSA is proposing new cybersecurity regulations for surface transportation. Investing in cybersecurity stocks can be profitable after breaches. AI is increasingly being used in sophisticated phishing scams. Veterans can fill the talent gap in cybersecurity roles. Cybersecurity salaries are rising, but so is job-related stress. Organizations need to patch vulnerabilities promptly to avoid exploitation. Emerging tools and resources can aid in cybersecurity efforts. The importance of reporting significant security concerns is emphasized. Cybersecurity professionals are seeking better work-life balance and training opportunities. Proactive measures are essential to combat evolving cyber threats.

In this episode of the Dr. Zero Trust podcast, hosts James Pham and Oz Wasserman from Opsin discuss the implications of generative AI in the context of cybersecurity and Zero Trust principles. They explore the evolution of AI, the risks associated with generative AI, and how Opsin aims to secure sensitive data while leveraging AI for productivity. The conversation highlights the importance of understanding the security landscape as generative AI becomes more integrated into enterprise environments.

In this episode of The Trust Show, I sit down with Stu Schlackman, author of Sales Sagas, to explore the transformative power of relationship selling. Stu breaks down his framework of the four distinct customer types and explains why recognizing these types is key for any salesperson aiming to build strong, lasting relationships. Together, we dive into how the Trust Premium principles align with relationship selling, discussing how trust and adaptability can lead to sales success. Join us as we uncover how understanding customer personality and fostering trust can help sales professionals close deals more effectively—without relying on price alone.

In this episode of The Trust Show, I'm diving into how trust and entrepreneurship are not just connected—they're inseparable. As someone who lives and breathes trust, and also teaches entrepreneurship, I've seen firsthand how essential trust is to building a successful business. I'll walk you through why trust matters at every stage, from choosing co-founders and advisors to building relationships with customers and investors. If you're starting or growing a business, join me to learn why trust might just be your biggest competitive advantage—and how to make it work for you.

In this conversation, I discuss various cybersecurity incidents and trends affecting organizations, including CrowdStrike's stock performance, foreign influence in U.S. elections, cybersecurity failures at Sellafield, and the impact of cyber incidents on critical infrastructure. The conversation also covers recent breaches at ADT and American Waterworks, challenges in healthcare cybersecurity, and T-Mobile's compliance issues. Throughout, I emphasizes the importance of robust cybersecurity measures and the ongoing threats faced by organizations. Takeaways CrowdStrike's stock has seen a resurgence after a breach. Foreign actors are actively trying to influence U.S. elections. Sellafield's cybersecurity failures have resulted in significant fines. Cybersecurity incidents in critical infrastructure lead to financial losses. Chinese hackers have targeted U.S. telecom companies for intelligence. ADT has experienced multiple breaches in a short time frame. American Waterworks reported unauthorized activity in its systems. Healthcare organizations are struggling with cybersecurity preparedness. MoneyGram faced a cybersecurity issue affecting customer data. T-Mobile is under pressure to improve its cybersecurity measures.

In this episode of The Trust Show, I dive into how having a hobby can actually make you more trustworthy. I share personal stories about rediscovering my love for radio-controlled airplanes and how hobbies, even intense ones, help you relax, make you more relatable, and build stronger connections with others. Whether you're trying to unwind or build trust in your personal and professional relationships, this episode explores the surprising benefits of making time for your passions. Tune in to learn why your hobbies are more valuable than you think!

In this conversation, I discuss various cybersecurity topics, including investment strategies in cybersecurity stocks, vulnerabilities in vehicle security, the implications of AI vulnerabilities, the rise of cyber threats related to social media scandals, workforce development initiatives in cybersecurity, the risks posed by North Korean cyber actors, the disconnect between leadership and security teams regarding ransomware, political cybersecurity breaches, the critical state of cybersecurity in healthcare, and the increasing threats to aviation security.

In this episode of The Trust Show, I'm joined once again by Dr. Nanette Miner, leadership expert and founder of The Training Doctor. After our last conversation, I just had to bring Nanette back to dive deeper into a topic I've touched on before: our obsession with leadership. Together, we explore the question—is leadership a profession or a promotion? We talk about why we often promote the best performers without proper training and why leadership development should start on day one. Get ready for another insightful and messy conversation!

Den Jones talks about why he is launching 909 Cyber for smb's and other businesses. He and I chat about how to address critical strategic shortfalls for organizations and he runs us through how he put Zero Trust in place while at Adobe! Don't miss this one!

The conversation delves into various pressing cybersecurity issues, including a recent attack on Hezbollah involving explosive pagers, the implications of cyber warfare, election interference by Iranian hackers, the severe impact of ransomware on healthcare, and the ongoing challenges of data privacy. The discussion also critiques the effectiveness of cybersecurity reports and the need for more substantial recommendations in the industry. takeaways The Hezbollah attack demonstrates the potential for cyber to cause physical harm. Ransomware attacks in healthcare have resulted in fatalities. Data privacy is an illusion in the digital age. Cybersecurity breaches often lead to stock market rebounds for affected companies. The sophistication of cyber attacks is increasing, requiring better defenses. Election interference remains a significant concern with foreign actors involved. Ransomware attacks can disrupt critical services and endanger lives. The value of personal data is often underestimated in legal settlements. Phishing scams are becoming more sophisticated and harder to detect. Cybersecurity reports need to provide actionable insights rather than generic advice.

In this episode of The Trust Show, I step into some vulnerable territory by sharing anonymous reviews from my Rate My Professors page. As an adjunct professor of entrepreneurship at SMU, I've received overwhelmingly positive feedback, but today, I'm focusing on three harsh one-star reviews. I'm not here to complain, but rather to extract insights from these critiques. I explore eight key lessons about trust, anonymity, feedback, and even empathy. Join me as I unpack what we can all learn from criticism—both how it's given and how we respond to it. Get ready for some raw honesty!

In this conversation, I discuss various topics including music licensing, the recent school shooting in Georgia, the impact of cyber security breaches on corporate reputation, the glitch in Chase Bank ATMs, the warning from Warren Buffett about cyber insurance losses, Chinese hackers exploiting software bugs, the launch of a cyber incident reporting portal by CISA, a bipartisan bill to strengthen healthcare cybersecurity, and a judge granting a request to suppress a cyber expert's efforts to warn the public.

In this episode of The Trust Show, we explore how nonverbal communication—like tone of voice, facial expressions, and body language—affects our perceptions of trust. Often, we're influenced by our interpretation of these cues in other people, which can lead to misguided assumptions about the person in front of us. We'll discuss how first impressions, time, and intimacy shape trust and offer practical tips to avoid misjudgments based on nonverbal signals.

Key TakeawaysImportance of Personal Branding: Your personal brand is your name, your face, and how you make people feel. It's crucial for standing out in today's market.Elements of a Strong Personal Brand :Building Trust, Interest, and Reason :Interest: Engage your audience with relevant and intriguing content.Trust: Show up as reliable, credible, and professional.Reason: Highlight your unique value proposition.Creating Connection Posts :Use high-quality, current images and videos that reflect your brand.Share personal stories and behind-the-scenes content to build a deeper connection with your audience.Inviting Your Audience on the Journey :Share behind-the-scenes of your work.Highlight client testimonials and success stories.Offer calls to action like sending a DM or signing up for a freebie to engage your audience further.   Free Resources:Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Email Quickstart Guide - https://shellyniehaus.ck.page/emailguideSign-up for Convertkit - https://partners.convertkit.com/shellyniehausWeekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall Additional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching

As a seasoned branding and headshot photographer turned business coach, I share my insights on why personal branding is crucial for your business success. We explore the significance of showing up authentically online, the impact of cohesive visual imagery, and practical steps to ensure your personal brand is aligned across all platforms. Whether you're a Gen Xer struggling with the digital landscape or an entrepreneur looking to refine your brand, this episode is packed with actionable advice to help you make a lasting impression and connect deeply with your audience.Key TakeawaysImportance of Personal Branding: Your personal brand is your name, your face, and how you make people feel. It's crucial for standing out in today's market.Elements of a Strong Personal Brand :Building Trust, Interest, and Reason : Interest: Engage your audience with relevant and intriguing content. Trust: Show up as reliable, credible, and professional. Reason: Highlight your unique value proposition.Creating Connection Posts :  Use high-quality, current images and videos that reflect your brand.  Share personal stories and behind-the-scenes content to build a deeper connection with your audience.Inviting Your Audience on the Journey : Share behind-the-scenes of your work. Highlight client testimonials and success stories. Offer calls to action like sending a DM or signing up for a freebie to engage your audience further.Tune in to learn how to leverage your personal brand to grow your business and make meaningful connections with your audience! Free Resources:Book Your Marketing Makeover Strategy Session - https://link.equipt360.com/widget/bookings/shellyniehaus-marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Email Quickstart Guide - https://shellyniehaus.ck.page/emailguideSign-up for Convertkit - https://partners.convertkit.com/shellyniehausWeekly Women Entrepreneurs In Prayer Call - https://shellyniehaus.ck.page/prayercall Additional Resources:Social Media Mastery Blueprint Minicourse - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/ Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Facebook: https://www.facebook.com/groups/educated.empowered.inspiredInstagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/Youtube: https://www.youtube.com/@shellyniehauscoaching