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Welcome to the What's Next! Podcast with Tiffani Bova. This week I am excited to replay a conversation I had with the innovative Tom Stockham. Tom is a passionate champion of disruptive technologies who began his career as an associate at BCG, immersed in the shift to “big-box” retail. He later served as president of Ticketmaster.com, where he helped lead the transition to online ticketing. Then, as CEO of Ancestry.com, he built one of the Internet's first online content subscription businesses. Today, as CEO of ExpertVoice, Tom leads the company in pioneering a new influencer-marketing category that's transforming commerce. He's devoted to the mission of creating a better buying experience for brands, retailers, and consumers through a large network of authentic influential experts who make trusted recommendations. THIS EPISODE IS PERFECT FOR… passionate disrupters, innovators, and those interested in learning more about influencer marketing. TODAY'S MAIN MESSAGE… brands should always put trust at the center of their organization and make a concerted effort to build it up over time. Increasingly, the sources brands are and should be using to do this are Influencers. It's time to shift the balance and shift resources from speaking on your own behalf as a brand to finding trusted figures that can recommend your brand and speak on your behalf in a trusted way. If you are going to do this well, you need to think about who is going to be best to speak on your behalf, how you are going to get them to do so and be more articulate about your brand, and where that influence is going to take hold such that it is beneficial to your brand. WHAT I LOVE MOST… talking to an innovator who has been involved with so many major industry transitions. Now he's driving the conversation around Influencer marketing, and he feels that this is the next great frontier. Running time: 34:26 Subscribe on iTunes Find Tiffani Online: LinkedIn Facebook X Find Tom Online: LinkedIn ExpertVoice
Welcome to the What's Next! podcast with Tiffani Bova. On this Reload episode, I am excited to have the innovative Tom Stockham on the show. Tom is a passionate champion of disruptive technologies who began his career as an associate at BCG, immersed in the shift to “big-box” retail. He later served as president of Ticketmaster.com, where he helped lead the transition to online ticketing. Then, as CEO of Ancestry.com, he built one of the Internet's first online content subscription businesses. Today, as CEO of ExpertVoice, Tom leads the company in pioneering a new influencer-marketing category that's transforming commerce. He's devoted to the mission of creating a better buying experience for brands, retailers, and consumers through a large network of authentic influential experts who make trusted recommendations. I am absolutely thrilled to be speaking with Tom Stockham on the What's Next! Podcast today! THIS EPISODE IS PERFECT FOR… passionate disrupters, innovators, and those interested in learning more about influencer marketing. TODAY'S MAIN MESSAGE… Brands should always put trust at the center of their organization and make a concerted effort to build it up over time. Increasingly, the sources brands are and should be using to do this are Influencers. It's time to shift the balance, and shift resources, from speaking on your own behalf as a brand, to finding trusted figures that can recommend your brand and speak on your behalf in a trusted way. If you are going to do this well, you need to think about who is going to be best to speak on your behalf, how you are going to get them to do so and be more articulate about your brand, and where that influence is going to take hold such that it is beneficial to your brand. WHAT I LOVE MOST… Talking to an innovator who has been involved with so many major industry transitions. Now he's driving the conversation around Influencer marketing, and he feels that this is the next great frontier. Running time: 34:14 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn Instagram Find Tom on social: Twitter LinkedIn ExpertVoice: ExpertVoice Website
Over his 25 years as a technology entrepreneur, Tom has built and led several highly profitable, industry-defining companies. Always a passionate champion of disruptive technologies, Tom began his career as an associate at BCG, where he was immersed in the shift to “big box” retail. He later served as president of Ticketmaster.com (LYV), where he helped lead the transition to online ticketing. Then, as CEO of Ancestry.com, he built one of the Internet’s first and largest online content subscription businesses. Today, as CEO of ExpertVoice, Tom leads them in pioneering a new influencer-marketing category that’s transforming retail commerce. He’s devoted to our mission of creating a better buying experience for brands, retailers and consumers through a large network of authentic influential experts who make trusted recommendations.Find out more about Tom at:https://www.linkedin.com/in/tomstockham/
Welcome to the What's Next! podcast with Tiffani Bova. This week I am excited to have the innovative Tom Stockham on the show. Tom is a passionate champion of disruptive technologies who began his career as an associate at BCG, immersed in the shift to “big-box” retail. He later served as president of Ticketmaster.com, where he helped lead the transition to online ticketing. Then, as CEO of Ancestry.com, he built one of the Internet’s first online content subscription businesses. Today, as CEO of ExpertVoice, Tom leads the company in pioneering a new influencer-marketing category that’s transforming commerce. He’s devoted to the mission of creating a better buying experience for brands, retailers, and consumers through a large network of authentic influential experts who make trusted recommendations. I am absolutely thrilled to be speaking with Tom Stockham on the What’s Next! Podcast today! THIS EPISODE IS PERFECT FOR… passionate disrupters, innovators, and those interested in learning more about influencer marketing. TODAY’S MAIN MESSAGE… Brands should always put trust at the center of their organization and make a concerted effort to build it up over time. Increasingly, the sources brands are and should be using to do this are Influencers. It’s time to shift the balance, and shift resources, from speaking on your own behalf as a brand, to finding trusted figures that can recommend your brand and speak on your behalf in a trusted way. If you are going to do this well, you need to think about who is going to be best to speak on your behalf, how you are going to get them to do so and be more articulate about your brand, and where that influence is going to take hold such that it is beneficial to your brand. WHAT I LOVE MOST… Talking to an innovator who has been involved with so many major industry transitions. Now he’s driving the conversation around Influencer marketing, and he feels that this is the next great frontier. Running time: 34:12 Subscribe on iTunes Find Tiffani on social: Facebook Twitter LinkedIn Find Tom on social: Twitter LinkedIn ExpertVoice: ExpertVoice Website
"The Direction Finder". Tom Stockham is the CEO of ExpertVoice. Before that, he was the CEO of ancestry.com and the President of ticketmaster.com when that particular rocket took off. He is interested in making change that makes a difference, sees the future faster and more clearly than most and worries about how to bring other people on the journey. So, this week’s theme is action.
"The Direction Finder". A 15 minute edited highlight of our full-length conversation. Tom Stockham is the CEO of ExpertVoice. Before that, he was the CEO of ancestry.com and the President of ticketmaster.com when that particular rocket took off. He is interested in making change that makes a difference, sees the future faster and more clearly than most and worries about how to bring other people on the journey. So, this week’s theme is action.
Tom Stockham, CEO of ExpertVoice (formerly Experticity), describes how his company helps consumer brands—such as TOMS Shoes, Purina and Skull Candy—identify category-specific experts within their brand who can provide personalized product recommendations to consumers. Tom also talks about the legacy of his father, Thomas G. Stockham, Jr. who is remembered as the father of digital recording.
The Bottom Line – Tom Stockham, CEO of ExpertVoice (formerly Experticity), describes how his company helps consumer brands—such as TOMS Shoes, Purina and Skull Candy—identify category-specific experts within their brand who can provide personalized product recommendations to consumers. Tom also talks about the legacy of his father, Thomas G. Stockham, Jr. who is remembered as the father of […]
Who do you trust when purchasing? Tom Stockham of Experticity knows, he's interviewed by David Cogan founder of Eliances and host of the Eliances Heroes show broadcast on am and fm network channels and syndicated online. Tom previously was president of Ticketmaster, CEO of Ancestry, and was recruited to Match and CityScape dot coms. www.experticity.com www.eliances.com
Who do you trust when purchasing? Tom Stockham of Experticity knows, he's interviewed by David Cogan founder of Eliances and host of the Eliances Heroes show broadcast on am and fm network channels and syndicated online. Tom previously was president of Ticketmaster, CEO of Ancestry, and was recruited to Match and CityScape dot coms. www.experticity.com www.eliances.com
There is a healthy dose of perseverance and inspiration in this podcast that features Tom Stockham, the CEO of eXperticity, a high-growth SaaS and analytics company that “collects category influencers and connects them with the world’s top brands.” Tom received a B.A. from Dartmouth College and an MBA from Stanford University, before further developing his foundational business and problem solving skills as a consultant within Boston Consulting Group’s retail practice. Following BCG, Tom was the General Manager of Citysearch where he was successful in his efforts to significantly increase revenues for one of the Internet’s earliest businesses focused on “local information.” Later as President of Ticketmaster, Tom led the company’s transition to electronic ticketing and greater growth. Tom helped create one of the Internet’s leading subscription businesses as the CEO of MyFamily.com (Ancestry.com). Please enjoy this podcast that provides a glimpse into Tom’s innate talent and passion. More than a successful CEO, entrepreneur, advisor, and private investor, Tom is an innovative technology leader that is committed to solving problems and building companies and people!
On this episode, the guys interview Expert Voice CEO Tom Stockham after bantering about the tipping point of fashion’s influence over sneakers, REI swap meets, and the latest Piper Jaffray Survey. Support this podcast at — https://redcircle.com/sport-lifestyle-podcast/donations