Podcasts about Citysearch

I'm delighted to introduce the phenomenal Jocelyn Magnan on today's episode. Jocelyn has been a trailblazer in advocating for more women on boards and creating wealth collectively. In this conversation, we dive into Jocelyn's life story, from her upbringing in the South to navigating her way through prestigious universities and big tech startups.    Jocelyn shares candidly about her journey through some of her most influential roles, like how she talked herself into a job helping launch City Search (now Ticketmaster), her experiences learning financial literacy, and the challenges she faced moving up in the tech world. Later, we get into the crucial moments that led her to found Him for Her, an organization aimed at solving board diversity issues.    Through our conversation, you'll gain an understanding of how Jocelyn uses her network, passions, and experiences to drive impactful change and empower others. We also discuss her innovative approach to her portfolio career, her passion for investing, and the invaluable lessons she's teaching her children about money and independence.    This episode is for anyone seeking to understand the intersection of purpose, financial independence, and strategic career decisions. Tune in and be ready to be inspired by Jocelyn's vision and her relentless pursuit of a more inclusive and financially empowered world for women. Key Topics: Growing up in the South with a Texas feminist mom Choosing a university major for passion, not money Navigating early finances and summer jobs to get through university How Jocelyn learned she needed more experience in order to move up in her career Being at the forefront of City Search as an early startup Moving up in her career, but staying relatively the same financially Moving to Open Table for a new career challenge What prompted Jocelyn to branch out on her own and start Him for Her Building safety nets and raising capital to fund her entrepreneurial ventures What Jocelyn has learned along the path of building a portfolio career Getting passionate about rebalancing the investment scales for women Empowering children to learn how to earn and spend money Getting more women on boards to generate better outcomes for all Connect with Jocelyn online:   Website: https://www.illumynimpact.org/ LinkedIn: https://www.linkedin.com/in/jocelynmangan/ Find more from Syama Bunten:   Instagram: @syama.co, @gettingrichpod Website: https://syamabunten.com/ Download Syama's Guide to Getting Rich: www.syamabunten.com  Women & Wealth Catalyst Summit: https://women.win/ Big Delta Capital: www.bigdeltacapital.com

Tim Walter has been shown the door at Hull City after just 18 games in charge - in that time he picked up just three wins in 17 league games. Baz is back with the gang to talk about Walter's exit and who is next in the hot seat. Learn more about your ad choices. Visit megaphone.fm/adchoices

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Ian Siegel is ZipRecruiter's CEO and co-founder, leading the organization with a data-driven focus on delighting both job seekers and employers and fundamentally improving the hiring process experience. He is also the Wall Street Journal bestselling author of Get Hired Now! Prior to joining ZipRecruiter, Ian held executive product and technology leadership roles at companies including CitySearch, Stamps.com, and Rent.com. Top 3 Value Bombs 1. The willingness to learn will lead you to success 2. Research has shown that bias permeates every part of the hiring process. 3. Many people want to make more money with success. However, you should be passionate about your work because if you are inspired and excited about what you do, then you will attract others, and the best opportunities will start coming your way. Buy the book and accelerate your job search! It shares step-by-step instructions for how to find a new job. Fast - Get Hired Now! Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host  

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Ian Siegel is ZipRecruiter's CEO and co-founder, leading the organization with a data-driven focus on delighting both job seekers and employers and fundamentally improving the hiring process experience. He is also the Wall Street Journal bestselling author of Get Hired Now! Prior to joining ZipRecruiter, Ian held executive product and technology leadership roles at companies including CitySearch, Stamps.com, and Rent.com. Top 3 Value Bombs 1. The willingness to learn will lead you to success 2. Research has shown that bias permeates every part of the hiring process. 3. Many people want to make more money with success. However, you should be passionate about your work because if you are inspired and excited about what you do, then you will attract others, and the best opportunities will start coming your way. Buy the book and accelerate your job search! It shares step-by-step instructions for how to find a new job. Fast - Get Hired Now! Sponsors HubSpot Grow better, faster with HubSpot's all-in-one intuitive customer platform. Visit HubSpot.com to learn more Airbnb Your home might be worth more than you think... Find out how much at Airbnb.com/host

With over 15 years experience building startups, Rachel Francine has led teams and strategy for recognized leaders in technology and media including, CitySearch, Ticketmaster, and Current TV. Rachel earned her Masters degree in Long Term Strategic Planning in order to build profitable businesses that also does immense good. In 2012, Rachel co-founded Musical Health Technologies, whose debut product SingFit PRIME, mass distributes music as medicine for the first time in history.https://www.seniorcareauthority.com/resources/boomers-today/

Larry Fitzgibbon is the co-founder and CEO of Tastemade, a global video platform with over 250 million monthly viewers. Under his leadership, Tastemade has created a vibrant community around its Food, Travel, and Home & Design programming, available across digital, mobile, streaming, and TV platforms. Larry helped raise over $130 million in venture capital from partners including Redpoint Ventures, Warner Bros. Discovery, and Amazon.Before Tastemade, Larry was a founding team member at Demand Media, leading the company through its 2011 IPO and growing its audience to over 140 million unique visitors. He also held executive roles at CitySearch and Intertainer, focusing on business development and distribution strategies.***CHA-CHING! Customers are rushing to your store. Do you have a point-of-sale system you can trust or is it (ahem) a real P.O.S.? You need Shopify for retail.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in person. Get hardware that fits your business. Take payments by smartphone, transform your tablet into a point-of-sale system, or use Shopify's POS Go mobile device for a battle-tested solution.Plus, Shopify's award-winning help is there to support your success every step of the way.Do retail right with Shopify. Sign up for a one-dollar-per-month trial period at www.shopify.com/founderhour. Once again, go to www.shopify.com/founderhour to take your retail business to the next level today.***The Founder Hour is brought to you by Outer. Outer makes the world's most beautiful, comfortable, innovative, and high-quality outdoor furniture - ALL from sustainable materials - and is the ONLY outdoor furniture with a patented built-in cover to make protecting it effortless. From teak chairs to fire pit tables, everything Outer makes has the look and feel of what you'd expect at a 5-star resort, for less than you'd pay at a big box store for something that won't last.For a limited time, get 10% off at www.liveouter.com/thefounderhour. Terms and conditions apply. ***Follow The Founder Hour on:Instagram | www.instagram.com/thefounderhourTwitter/X | www.twitter.com/thefounderhourLinkedIn | www.linkedin.com/company/thefounderhourYouTube | www.youtube.com/@thefounderhour

From writing for late-90s dot com boom websites to catching her break on TechTV, to podcasting at TWiT and back to writing, Megan Morrone shares her insights on the promise and peril of AI, navigating social media, and the challenges of parenting in the digital age.Support the Techsploder Podcast on Patreon: http://www.patreon.com/JasonHowellMegan Morrone vs Megan Moroney.Megan's time in the 90s at LookSmart and CitySearch.Why TechTV was different.Technology influences as a child.Parenting in the digital age: Now vs. Then.Megan's experience with social media platforms like Twitter and LinkedIn.Megan's thoughts on the promise and peril of AI and its impact on various aspects of life.The tech that lets Megan down.Megan's approach to tech cleanse and stepping away from technology.Subscribe to the AI+ Newsletter: https://www.axios.com/signup/ai-plus Hosted on Acast. See acast.com/privacy for more information.

Hello and welcome to the 1904 Club! On Tuesday, 7th May, we held our 2nd live event of the year at The New Walton Club, just a stone's throw away from the MKM Stadium. This event had been pencilled in weeks in advance - but it just happened to fall on the day that Hull City sacked Liam Rosenior after he failed to guide them to the playoffs. In Part 1 of our live recording, you'll hear from special guests David Prutton and David Meyler as they share their reaction to the news of Rosenior's sacking. The pair are joined of course by Baz and Burnsey. Part 2 will be out on Thursday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Paul Wolfe is Author of “Human Beings First - Practices for Empathetic, Expressive Leadership” and a Human First Leadership advocate. Paul was the long-term CHRO of Indeed with a seasoned career in HR leadership. Paul shares how he transferred skills from Customer Service to Human Resources and built his expertise across different cultures and industries. He explains the value of transparency during periods of transformation and offers new career paths options as we transition from career ladders. Paul describes why flexibility is important for every employee and the difference human first leadership makes.     TAKEAWAYS   [02:35] Paul goes to college with a full scholarship but doesn't like it which displeases his mother, a teacher.   [03:45] Paul leaves college, starts working, then joins American Express and finishes his degree in parallel.   [05:47] CitiSearch.com's CEO and Founder ask Paul to move from Customer Service to Human Resources.   [06:30] Paul agrees to try the HR role for six months, transfers his skills and enjoys the new role.   [07:50] CitySearch and other companies go under Ticketmaster's umbrella and Paul takes on an international role.   [09:54] Working three months in each country opens Paul's eyes about work and other cultural differences.   [11:10] Paul's philosophy as a CHRO: People get their work done well and clients are taken care of. Timing and surf/walk breaks are not a concern.   [12:03] Recognizing the realities of people working in other countries challenges our assumptions.   [12:50] Paul moves to Match.com initially to run both HR and Customer Service!   [14:05] Moving again within IAC, Paul helps Cornerstone build up an engineering group and go digital.   [16:10] Transparency is key during periods of change to explain what's happening and why.   [18:04] During the pandemic, with almost no data to inform decisions, Paul increases transparency and discusses what information supports the latest direction.   [20:29] Organizations are living, growing beings with a culture generated by the environment that is everyone's responsibility.   [22:09] At Conde Nast, Paul explores a non-tech industry and checks he is good at his job!   [24:39] As a storied, family-based corporation, Conde Nast gives Paul new insights about culture.   [26:35] Paul is offered the top HR job at Indeed, but he turns it down. He doesn't want to move again.   [27:36] Six months later, Indeed still wants Paul to head up HR, agreeing he can stay in NYC.   [29:41] Indeed only uses Indeed to recruit, experiencing what its customers go through.   [30:36] Paul finds everyone focused on protecting Indeed's culture.   [31:18] Growth is strong, the workforce expands from 1000 to 12,000 and attrition stays low.   [31:41] Paul's first epiphany about human first leadership happens during a Zoom call in 2020.   [33:44] We are all the same before we become different.   [34:08] Paul does a “Dig” and discovers “Better” is the word driving his personal operating system.   [35:08] To make the world better, Paul leaves Indeed to write a book and spread the message.   [36:42] Employee flexibility is key. Paul believes in treating people like adults.   [37:48] If executives believe hybrid working is negatively impacting collaboration, how were they measuring collaboration effectiveness before?   [38:31] Why not be transparent: describe metrics, trial a plan, and review the data in six months?   [39:02] What about asking employees to discover the range of situations they are dealing with and using that information to develop policies?   [40:52] How much (better) were people really working when in the office at their desk?!   [41:31] Flexibility for employees who have to work onsite—giving them equitable options.   [42:18] Managers are not great at performance reviews, so making remote working a reward for performance is complicated.   [44:30] How leaders can help employees deal with ongoing changes, especially with many unknowns.   [45:38] Transparency about AI and its potential impact supports change management.   [46:35] Individual contributor career paths present new options for those who don't like or aren't good at managing, which has been developed in engineering but not other areas.   [48:52] Let's create two different career paths—a leadership track and an individual contributor track.   [51:51] Engagement, upskilling, career development, and performance should be ongoing discussions.   [56:20] IMMEDIATE ACTION TIP: We are all human beings first. We are all dealing with a lot and self-care for leaders and everybody is important. What's more, no one has all the answers. It's okay—as a leader--to say I don't know. It's ok to be vulnerable. IF you have curated a good team, they are going to rally. The better solution comes from collective thoughts from different perspectives.     RESOURCES   Paul Wolfe on LinkedIn Paul Wolfe on X Paul's book “Human Beings First - Practices for Empathetic, Expressive Leadership” Paul's website     QUOTES (edited)   “I would always hope that I'm open enough that my perspective on something, my truth on something, can be changed by experiencing something or talking to somebody or hearing a different idea.”   “I think leaders in general, not just HR leaders, need to get more in the mindset of every organization is this kind of living and growing being. It needs nurturing, it needs care taking. You can call it culture. You can call it whatever you want to. But that's not HR leader's responsibility. It's everyone's responsibility.”   “The more that you create this transparency, you start to set the stage for psychological safety within an organization and generate ongoing two-way communication—employees to leaders, leaders to employees, employees to employees. And you end up with better ideas, better solutions to problems, and a more kind of engaged and informed group of people. “   “I've always run my HR organizations with this simple philosophy, treat people like adults more often, not they will act like adults. And the two to 5% that will never act like adults you deal with separately.”   “We all have different needs. So the idea of one size fits all is not right anymore. It's one size breaks all.”   “Let's figure out where your skill gaps are. We'll agree on those. Some of the stuff you're going to have to go get on your own and I'll point you in the right direction. I'll make sure that I give you interesting projects that love that start to tap into those areas that you don't have expertise in. And I'll block and tackle for you because a leader's job is to block and tackle most of the time.”   “My hope with performance, career, and engagement, it just becomes this ongoing conversation that happens.”  

Last time we talked about the difference between cold and warm leads. So how do you take this information and use it to grow your property management business? Join property management growth experts Jason and Sarah Hull as they reveal the top strategies and DoorGrow secrets for growing a property management business. You'll Learn [01:09] Strategy 1: The Neighbor Strategy [07:33] The 3 kinds of neighbors to target [11:59] Strategy 2: The Review Strategy [16:26] Strategy 3: Real Estate Agent Referrals [20:26] Strategy 4: Presenting to Groups [25:32] Strategy 5: Product Research Interviews Tweetables “Not all leads are equal.” “There is just so much abundance, and if you put yourself in a scarcity mindset, you're going to experience that for sure.” “There is no shortage of business if you're a property manager.” “This like scarcity mindset, we have to kill it. We have to get out of it.” Resources DoorGrow and Scale Mastermind DoorGrow Academy DoorGrow on YouTube DoorGrowClub DoorGrowLive TalkRoute Referral Link Transcript [00:00:00] Sarah: Especially in the U S like there is no shortage of business if you're a property manager.  [00:00:08] Jason: Welcome DoorGrow Hackers to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life, and you're open to doing things a bit differently, then you are a DoorGrow Hacker. [00:00:23] DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income.  [00:00:42] At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert Jason Hull, the founder and CEO of DoorGrow along with Sarah Hull, co founder and COO of DoorGrow now let's get into the show. [00:01:09] All right. So the topic we decided to talk about today is how to get the best leads for property management. We talked about previously the difference between cold and warm leads, right? So not all leads are equal. And if you missed that episode, go check that out. I highly recommend it. It will save you a ton of money and time, wasting your energy, cash effort, et cetera. So today we're going to talk about some of the best strategies. We're not going to go into a lot of detail. If you want to go deeper with us, you can reach out and we can coach you through this stuff and help you grow your business without spending a bunch of money on marketing. [00:01:51] All right. So why don't we kick this off and we can tell them a little bit about the neighbor strategy, which we have a really cool training on that we will give to the audience for free. We'll tell you how you can get it. Let's do it. So, do you want to intro that one?  [00:02:07] Sarah: No, you do it, because this is your whole thing. [00:02:10] You set up the whole page, so you do it. I don't want to miss anything.  [00:02:14] Jason: So, the Neighbor Strategy is a really simple concept. And the concept is, you probably have gotten a phone call before, at your property management office, And somebody said, "Hey, do you manage in X area, in some sort of area?" [00:02:30] And the answer was no. And you just said "no." Or your team just said "no." And they hung up and said, "nope! We don't. Sorry!" And that is a perfectly good lead that somebody, one of your neighbors would love to have. And you just threw it in the garbage. So the analogy I use, if you go to neighborstrategy.Com and get this free training, you'll learn how to make this strategy work, but it's really simple. Our clients never get told no. They reach out to neighboring property management companies to just explain this. "Hey, sometimes I get calls for your area and I usually just throw that gold in the garbage. Would you like to have it?" And they always say yes. And in that I teach how to convert, even if that's a cold lead that came in for them, I teach you how to convert that or have your neighbors convert that.  [00:03:23] If you share the neighborstrategy.Com landing page with them so they can learn the training how to convert that from a cold lead 10 percent close rate into a 90 percent close rate warm lead. So you're able to refine this gold for them, give it to them, and they can then get this gold and they're getting business. And so we've got clients that are doing that with each other that are in neighboring markets. You can even do this with property management companies that are in your market that focus on a different niche than you. [00:03:52] So if you do single family residential largely or small multi, there might be commercial companies and they get asked, "Hey, do you, can you also manage my rental home" and "no," and they throw it in the trash. You would probably like to have that, right? And so the neighbor strategy is a simple way and you can stack and add neighbors all around your market neighboring property management companies. [00:04:15] Capturing some of that rain that they can't capture that could go to you and companies that are in your market that are a different niche than you, and I give you scripts. I give you the language to use and I have drawings and I explain how this all works and how to convert these from a cold lead into a warm lead and how to get your neighboring partners to do this as well. It's really a simple strategy that is super effective.  [00:04:39] So I highly recommend you check out neighborstrategy.Com. Go get this free training. We want to give this out because we know that if you have neighbors that are doing this strategy, then everybody wins. Everybody benefits. This benefits the entire industry, and it's really simple. Like leads should not be getting lost. And we don't want them just going and searching on Google, becoming cold, desensitized, looking at cheap pricing and becoming terrible potential clients. That hurts the entire industry. So this is a way to benefit the entire industry, which is part of our mission here at DoorGrow. [00:05:16] Sarah: I think with the neighbor strategy, let's just address the elephant in the room because everyone goes, "I don't want people to know what I know. Like I want to be different. And like, I want to keep my knowledge a secret, right?" that's why I hear this all the time where they're like, I don't want anybody else to know. And it's that kind of mindset that really holds us back because there is just so much abundance, and if you put yourself in a scarcity mindset, really, that's like, you're going to experience that for sure. [00:05:43] Like for sure. Especially in the U S like there is no shortage of business if you're a property manager. Most people do not know what property managers are. The ones that know what property managers are, they might not have a great perception of what property managers do why because they may have been burned in the past. They may have had like a really bad experience. [00:06:06] They may just go, "oh, well, yeah but you just do like rent collection like I could do that myself," and any of us property managers that have had a conversation like that, it's hard to not laugh when someone's like "I could do it myself." You're like, "okay, do it yourself. Call me when you're ready. Do it yourself, and if you blow it up so bad, I probably won't even want to help you at that point because it's just going to be a huge mess for me." But there's so much that goes into it, right? So we have to also kind of keep in mind that if we really think about it, like you can kind of break this down by almost any sector, right? [00:06:42] So if you see like a fast food chain, like Burger King, Wendy's, McDonald's, very, very rarely are they the only one in a huge area. They do better when there's more of them, like, packed closer. So, it's funny because you notice this when we drive around. Every time there's like a CVS, we'll see a CVS, and very close by, somewhere there's a Walgreens. Why would that be, right? So, why do these multi million dollar companies choose to put a CVS here and right across the street, a Walgreens? If they were worried about competition, do you think that they would do that? Hell no. They'd be like, "well, if CVS is there, I'm going way over here." But they know that by putting two similar options close together, it's actually going to draw in more business. [00:07:33] Property management works very similarly. And the other thing to kind of keep in mind with this is I think there are three like neighbors kind of to target. One is neighbors that are outside of your area. So if you cover. Like Austin, but I don't go to Round Rock. Well, then find somebody in Round Rock, right? Like find people who border the area that you cover. That's the first one. The second one is find people that cover the same area that you cover, but in a different sector, like Jason said. So maybe I only do residential. I might want to partner with somebody who does commercial. Because odds are, at one point in time, I'm going to find somebody who wants commercial, and I don't do it, and I'd love to have somebody to pass that on to, and vice versa. [00:08:20] And the third one, and this is the one where everybody goes, "I'm not doing that," just test it and try it. And I used to do this myself, so I'm not steering you in a direction that I would never have done. Find someone in your area does the same exact thing that you do now. Everybody here goes, "Whoa, now that's scary. I'm not giving business away to my competitors." Well, here's the thing is not all business is business that you want to take. And that's something that you really have to get solid in is what business, what properties, what clients, what tenants do I want to take? And what do I want to have in my portfolio? Because if you work with us at DoorGrow. We train everyone on the cycle of suck. And it's super easy to get like trapped in that. And it's because you just take on everything. You do not want to take on everything. And it doesn't mean that they're a bad client Maybe they're just not a fit for what you do. [00:09:16] Maybe you could tell like the relationship isn't probably going to be super great. So when I was running my business, I was happy to give those off to somebody else. Why? Because I would rather them work with another property manager, even if it is my competitor, I would rather give that to a property manager so that they at least have some kind of chance with their rental property versus, "well, I'm just going to do it myself." [00:09:39] And we all know, guys, we all know how that works. So those are the three that you would want to target with the neighbor strategy.  [00:09:45] Jason: Yeah, didn't you get some leads coming from a neighbor?  [00:09:49] Sarah: Yeah. Yeah. I got mostly from like neighbors that were outside of my area. My competitors were the type that would just take on anything. [00:10:00] And it was fun to me because I was like, "well, if they're not a fit for me..." because I was a lot more picky. So if they're not a fit for me, if then I'm not taking them anyway. It's not like, "Oh, well, I'm going to give Jason this lead that I want." No, you're not going to give away leads that you want, right? [00:10:17] You're just, if you don't want to take the business, if it's not a fit, if you like, it's just not going to work out, then does it hurt to give it away? No. They're going to have a better experience with some property manager than trying to do it on their own. And we want investors to have a good experience with their rental properties, even if it's not with you, because they're going to then buy more investment properties, right? [00:10:43] And this is going to like promote the industry. So this like scarcity mindset, we have to kill it. We have to get out of it.  [00:10:51] Jason: Yeah, I think one month you have five doors from a neighboring property manager one month.  [00:10:56] Sarah: I got like 17.  [00:10:57] Jason: Yeah Okay. Yeah, so and that's from one right? And so If people are intentional, especially if you're in you know larger markets if you can hit all the people that are around your market or people that get sometimes get called or Asked about your market then you can get a bunch of business, right? [00:11:18] It can add up all right for sure. [00:11:20] Sarah: Like we even have clients. We have a bunch of clients like in the like la orange county area, but it's so crazy there with the traffic like, you know, like yeah on the map It says it could take you like 15 minutes but because of traffic it might take you an hour and a half or like two hours, right? So we even have like clients in our program that like refer business back and forth just because they know, because of the traffic, they're like, "well, if it's on the North point, I just don't want to take it." So that's another... and that's people in the same area that do the same thing that they do. And it makes your life easier because now your operational costs are going to be lower because you're not trying to drive like two hours to go do an inspection.  [00:11:59] Jason: All right. Let's talk about reviews next. Cool. So one strategy that's helped some of my clients add easily 200 doors in a year, if they get this game dialed in is online reviews. Now, all of you know this game you think, and a lot of you try to play this game and you think you know how to get reviews, but what we focus on at DoorGrow is focusing on reviews as if it's a sales lead, like putting it into your pipeline, following up and getting the majority of every new tenant and every new owner to give you a review. [00:12:34] And there's a way of doing this so that it doesn't sound slimy. And it doesn't sound like a used car salesman in a way that they want to help you back and reciprocate. And we have scripts for this. We have ways that we help clients do this. And we have a tool to facilitate that and make the process even easier, which is GatherKudos, which any of you can sign up for GatherKudos at GatherKudos.com. It can integrate with things like Property Meld, and it just makes a review funnel that makes it easier for you to get valid feedback in your business, whether it's good or bad. And if it's good, it pushes them to choose a review site and gives them directions how to do it. So it just lubricates that process, makes it so much easier for your prospects to leave good reviews. [00:13:21] Because we know that the negative reviewers are highly motivated and the good reviewers need a little bit of motivation, and so we have a training called Reputation Secrets where we teach how this can work super effectively. We've got clients that are crushing their competition in getting more reviews because they're getting almost all of their tenants and owners to get reviews if they really build this growth engine out. They can at least get the majority of each new tenant and owner to give them reviews. [00:13:51] And if you're growing and adding doors, you're getting new tenants, you're getting new owners, and you can then be also getting new reviews. And if you're crushing it at the review game, that's better than having the top spot on Google because reviews function like warm leads.  [00:14:06] Sarah: And then James and Brian, when they came into the program, like when Brian came on, I think he said they had some online reviews, but they were either like a two something or a three something online. So like not super great, right? Why? Because all the people who were angry were like, "I'm going to be a keyboard warrior." And then they focused on the strategy and they got up to over four stars. And I think that helped them break the thousand door barrier. Yeah. They had added like over 400 doors in one year. [00:14:35] And this was part of the strategy that helped them do that.  [00:14:38] Jason: Yeah. And less than a year. So the cool thing about this strategy of building this particular growth engine is that this is one that is very easily done by your team. This doesn't have to be your BDM. It doesn't have to be a salesy person. It doesn't have to be the business owner. This one can easily be done by your team and it can be systematized. It can just be part of your tenant and owner onboarding process if you build this engine correctly. So, and I guess that's all we probably need to say about that one. Yeah, it's a really great strategy. Really simple great strategy  [00:15:13] Sarah: It's free. It's a free strategy. This is not costing you any kind of money. You're not, you know spending money on marketing or advertising or ads or nothing like that. And it's really great I had so many clients contacting me or prospective clients contacting me because they're like, "oh I saw your review."  [00:15:33] Jason: Yeah, this strategy also helps boost your local SEO. If you're familiar with local SEO or ranking, Google looks at review diversity. Which means getting reviews from lots of different channels. So GatherKudos, and our method helps with you getting more reviews, not just on Google, but also Yelp and maybe Angie's List, City Search, Thumbtack, whatever you have or using, right? [00:15:57] And so, review diversity. review quantities, so getting more reviews on each of those channels, and the review ratings, like getting good ratings. This helps filter out the bad ratings as well and helps you capture it locally so you can actually do something to mitigate that and help those people, which is what they usually really want. [00:16:16] And so it makes the whole process easier. So we highly recommend that strategy. Very easy growth engine to build out if you understand how and we train our clients on that. So let's talk about the one that probably is one of the fastest methods to grow a property management business. I mean, one of our clients that added over 400 doors at another client that I had 310 in doors in just a year. This strategy. If you have, especially if you have a full time BDM, and if you don't, we can help you with the hiring piece and training of a BDM so you don't make mistakes there because we get a lot of people coming from BDM coaching companies and BDM placement companies that do not have good experiences. [00:16:58] And then we help them clean that up. And people don't even know that we focus on that. So this would be referrals from real estate agents or from a variety of other sources that we talk about. But this can be very effective, but usually is very ineffective. Most property managers try to focus on this and get very few referrals on a monthly basis. [00:17:23] Sarah: Yeah. And I was lumped in that too. And then back in my insurance days, cause I was doing insurance and I was doing property management when I first started out. And I was like, "Ooh, I'll get referrals from everyone. And it'll be so great." Cause everybody would just send me business. And I was doing everything the wrong way. And I wasn't getting a lot of referrals. And then things started to shift when I realized, "Hey, this is not working the way that I wanted it to work." So I had to make some changes to make it work better. But everyone like, they just always go about it the wrong way because this is like, this is a really common thought is like, "Hey, I'll get referrals. Like this is how a lot of businesses work is on referrals. So I'll just do that." And then what happens is they start to focus on getting referrals. They Don't know exactly how to make it work, but they just think "hey, it's simple like you should just be able to send me business," and then they wait and usually nothing comes in or if something comes in it's like, "thanks, but that's not really what I wanted."  [00:18:24] Jason: Yeah, the secret is you actually have to destroy the idea of getting referrals in the mind of the people you want referrals from and get something better. And so I touched on that on some previous episodes, if you dig around, but this is some of the really magical stuff that we share with clients, how they can get more real estate agents, connecting them to investors and close a lot more deals. And this creates warm leads. They're easy to close. They're early in the sales cycle. [00:18:54] You can charge more money than typical in these situations. And so it's a win, win for all three parties all the way around. This is a, this is the fastest way I know of to grow a property management business. It works really well, but there's a lot of pitfalls in this. There's a lot of mistakes. We've listened to phone calls of some of our, you know, clients, setters or BDMs trying to. [00:19:20] Like get relationships created with real estate agents and doing the outbound partner prospecting stuff that we talk about and there's a lot of failures and We have to coach them through this and it this is a and a growth engine that takes probably 90 days to build effectively to get to work effectively. The first 30 days you're going to build that engine from scratch and the second 30 days, we're going to make some major tweaks and changes. [00:19:48] And then the last 30 days is where you start to hit pay dirt, where we tweak things to get that last 10 percent of dialing things in. That gives you 90 percent of the results. And this is where the magic happens. And most people quit too early, don't do it enough. They just go present to a big real estate office meeting while people stare at their phones and wonder why nobody like gives them leads. And it doesn't work. And they're like, "I've tried referrals. I've tried that," you know, so we hear that all the time. You've not tried it the way that we do it cause it works. And if it's not working for you, you're doing it wrong. That's all I'll say.  [00:20:23] All right. So, let's talk about groups. [00:20:26] Let's talk about groups.  [00:20:28] Sarah: So can we talk about the big mistake of groups? Sure. . So everyone goes, oh, a group, I'll do a BNI.  [00:20:35] Jason: Oh yeah. wah wah. or a Chamber of Commerce. So we hear this all the time, like, "oh, I go to the BNI or I go to Chamber of Commerce" and I mean, that one's really simple. And to throw people a bone, we get asked this all the time, "well, I'm thinking to join a BNI group." would that be effective? The answer is usually no, because the way BNI works is you're going to have one expert in each category, which means there might be one real estate agent there you might be able to get a referral from. You'll have one of, one property manager, which is kind of nice. You don't have competition, right? [00:21:09] But the challenge is most of the people there are not your target audience, and a lot of them are not able to connect you to your target audience, and there are better groups available in which you can either create the group and own it, or you can go find groups that exist and be part of it, in which you can have an entire group of potential referral partners, or an entire group of potential clients. And that's probably the first big step is just like, if you're going to go hunting, go where the game actually is. So, now groups, we recommend you do groups after you get good at one on one. And the challenge is most people go and try and present to a group and they think this is going to be so great, and they have no way of collecting people's information that are interested in the group. They don't know how to optimize that. They don't know the things to say. They don't understand concepts like trial closes and getting people to buy into things. They don't understand how to create leverage and how to get leads. [00:22:10] You should be able to walk away from any group situation with leads and appointments. Yes. With scheduled appointments. And we teach our clients how to do this, how to optimize this, and how to identify and capture the people that are quick, early adopters, the people that take a little bit more nurturing, and the people that are a bit more skeptical. And this is something that you do throughout your presentation if you're doing it effectively, but you really, it doesn't make sense to go do a group presentation if you're not good at selling yet, and you're not good at one on one interactions, and you haven't built up, you know, the ability to close deals one on one, because groups, you're not going to close people in a group situation. [00:22:56] You don't close them. In a group situation, at best, you can get a one on one interaction typically scheduled, and then you can close them. So we need to teach you how first to be really good at one on one. And then you can graduate to doing the group thing, but don't waste a good group opportunity. These are not super common. [00:23:16] If somebody is like, "Hey, I'll let you come present to my group," and you blow it. Yeah. Yeah. You wasted all, like you wasted probably hundreds of doors of business that you could have gotten if it's a decent sized group. One of our clients went to a group, used a presentation that we gave him and he was able to close in his first time. He went to this group, it was a realtor investors association, real estate investor association, a rea group, whatever. And he was able to present to like 200, 300 people, the group had like 500 and he walked away and he had been stuck at like 60 doors for the first three or so years of his business. He couldn't figure out how to get ahead. He got 20 doors that month from doing one presentation. He got four or five owners. They each give him like four or five units or something like that. And he was able to add about 20 doors a month from just hanging out at this group. And being part of this group, and it's, he spent maybe max about five hours a month investing time into this group. [00:24:20] That is an amazing return. Five hours a month to get 20 doors a month, right? He was at 300 doors in six months of using the strategy. And then his business started to fall apart a little bit because he was adding too many doors. And back then, way back then, we didn't have the systems that we have to help clients with that problem. [00:24:42] We're like, we need to help clients solve that problem. We're good at solving that problem now. Like how do I deal with all these doors that I'm getting on? Which is a problem we think is super easy to create for clients to start adding an up doors that it gets painful. So groups can be very effective. [00:24:56] But make sure you get good at one on one first. You don't waste those opportunities. I've heard so many stories of wasted opportunities presenting to a group of real estate agents And then afterwards they're like, "I don't know. How'd I do? I don't know. I think I did okay. Some couple people came up to me and said I did all right."  [00:25:12] "Cool. Did you get any appointments or leads or anything scheduled?" [00:25:16] "Nothing," right? So and then maybe a lead here will trickle in like over time, but that's not effective. So a lot of these growth strategies they stack and they compound on each other.  [00:25:28] Let's touch on one more to wrap this up. Last one. This is a strategy we love to use with startups because startups they don't have a lot of confidence. They don't have a lot of knowledge. They're lacking a lot of knowledge about property management, and one of the big gaps in knowledge that they don't have that a lot of you that have been doing this for a long time and you've talked to a lot of owners is they don't understand their prospects' pain. [00:25:55] They don't understand the prospects concerns. They don't understand the language that their potential clients use, and they don't understand the objections that are preventing them and knowing all that. Sometimes can take people a decade to really dial in. And so our way of collapsing time on this dramatically quickly, like really fast is a technique called or strategy called product research interviews. [00:26:18] And this is also a great way to get your initial pool of clients, even if you're starting from zero. And so this strategy can work very well. I call this the Trojan horse of selling, but you're going to interview and we have the script for the interview. We have the four phase process for doing this. If you do this correctly, if you interview people that have rental properties and you do this effectively, you will be getting clients because getting clients is about having conversations with your target audience. And this gives you an excuse and an in to be able to get to know your target audience, to ask them questions and allow them to help you and give you advice and to why they are not currently working with a property manager and then be able to deal with all these and learn how to deal with all these objections and then how to do the ultimate pitch and how to solicit them in a non salesy way to do and give you another opportunity to pitch. But you get to pitch during this interview, you get to pitch your services. [00:27:22] To people that may not have considered property management before. So this is an easy way to get your foot in the door and get some of your first initial clients and build a relationship of trust. And that can be very effective. Did you want to say anything about product research interviews?  [00:27:35] Sarah: No. Michael used it. He was still over the 200 something door mark, and he used it, and I think he said he added like five or six doors in one week, and that was only after doing a few phone calls.  [00:27:48] Jason: He said 10. He added 10. I don't remember. Something like 10.  [00:27:51] Sarah: So, I don't remember exactly how many. I can go back and look at the stats. [00:27:54] Jason: Yeah, Michael Sullivan, he was on one of our podcast interviews we just did recently, a really great episode. Highly recommend you check it out. But he was like, "well, I'll try this and I'm an experienced property manager." He just came up with a different excuse to interview people instead of saying, "Hey, I'm starting a business and want to get some feedback." [00:28:10] He used a different strategy and use this strategy. And he was able to add doors from the first person that he interviewed. And we've had clients have that situation happen as well. So this can work. It's not just for starters, but it can work for anybody. In fact, this is the strategy I use when I first started our mastermind. [00:28:29] I did product research interviews to figure out what, how can I create the ultimate mastermind? Cool. I'll just interview people and ask them, what do you want? It was a little bit more complex than that, but that's kind of the idea. And that allowed me then to say, "Hey, would you be interested in this if I launched it and it had some of what you mentioned and the stuff that I'm pitching you on?" And everybody says, yes. And then I probably closed about half of them. And so that's how I started the mastermind so that I had a nice cohort and a pool of people to kick things off with. So, and this is one of the strategies I've used over and over again. [00:29:05] With new product launches or new offers to figure out how do I make this as good as possible? And this will help you make your product and your offer and your pitch as good as possible Really cool strategy and we've got the goods on how to do that as well And we've got other growth strategies, but these are some great ways to get leads that costs less money. [00:29:26] They take less time and they get you more warm leads and you'll close more deals more easily at a higher price point. And then if you do cold lead advertising, so there you go. And that's how to add lead, like get leads without doing SEO, without doing pay per click, without doing content marketing, without doing social media marketing, without doing pay per lead services, internet marketing. [00:29:50] You don't have to do internet marketing in order to grow your business and to grow faster than those that are. So, and that's it. Anything else? Nope. All right then until next time to our mutual growth, everybody make sure to join our free facebook group Doorgrowclub.Com. We put trainings in there. We give out information, and our goal in that group is to nurture you and warm you up so you can trust us and become one of our clients. We then can change your life and that's what we want to do is to transform this industry. Until next time to our mutual growth, bye everyone.  [00:30:26] You just listened to the #DoorGrowShow. We are building a community of the savviest property management entrepreneurs on the planet in the DoorGrowClub. Join your fellow DoorGrow Hackers at doorgrowclub.com. Listen, everyone is doing the same stuff. SEO, PPC, pay-per-lead content, social direct mail, and they still struggle to grow!  [00:30:53] At DoorGrow, we solve your biggest challenge: getting deals and growing your business. Find out more at doorgrow.com. Find any show notes or links from today's episode on our blog doorgrow.com, and to get notified of future events and news subscribe to our newsletter at doorgrow.com/subscribe. Until next time, take what you learn and start DoorGrow Hacking your business and your life.

Barry O'Reilly is the author of the best-seller “Unlearn: Let Go of Past Success to Achieve Extraordinary Results”. He also co-authored best-seller “Lean Enterprise” — part of the Eric Ries series. Barry is also Co-Founder and Chief Incubation Officer at venture studio, Nobody Studios, and faculty at Singularity University. Barry brings insights from his career at the intersection of business model innovation, product development, organizational design, and culture transformation. He describes how we can learn but not make progress and how some discomfort enables breakthroughs. He explains what questions can help you identify where you get in your own way, and what small iterative changes can do for you.     KEY TAKEAWAYS   [02:22] Barry was interested in business but a new university tech course takes him by surprise.   [04:49] Barry moves to San Francisco to work for CitySearch.com which almost merges with Elon Musk's first venture, Zip2.   [05:39] The power of technology in business becomes clear to Barry.   [06:28] When Barry finishes his degree his pre-signed job with an economic downturn.   [08:24] Barry moves to Edinburgh and starts building games for Sony, Sega, and Disney.   [09:20] Barry and team find out they have no idea how to scale when the business takes off.   [10:12] A 6-month sabbatical after 3 years working is Barry's preferred working rhythm.   [11:44] Australia offers Barry an interesting opportunity in e-learning and ‘game' businesses.   [13:02] On to London, Barry joins pioneers in the agile movement and shares the genesis story.   [14:34] Working at ThoughtWorks is a mad experience and a huge accelerator for Barry.   [15:11] The company was contrarian. It had no-rules, but a strong culture, setting the bar for how people showed up.   [16:12] Barry was inspired by Ricardo Semler, the young CEO of a Brazilian manufacturing company.   [18:17] Why have people report to you if they know what they're doing?   [19:29] ThoughtWorks was 30% female engineers—publishing this data openly which supported diversity.   [21:16] Barry co-authors Lean Enterprise his first book.   [24:03] Barry's ‘unlearning' Aha! And Eureka moments in a Sichuan restaurant in San Francisco.   [25:40] Diagnosing limiting beliefs, ‘Unlearn' as a system of experimentation.   [27:00] Asking the questions to find out where you're stuck, what you're afraid of doing.   [28:04] Barry offers piercing diagnostic questions--what 3-4 ideas do these questions raise for you?   [28:42] Barry's personal example of using the Unlearn method.   [29:18] Figuring out what the outcome is you actually want.   [30:42] After defining the goal, experimentation starts with small uncomfortable shifts in behavior.   [33:48] Leaning into discomfort is one way to find breakthroughs.   [35:01] A senior bank executive used unlearning to stop making any decisions!   [38:10] Barry trains with BJ Fogg an innovators of behavior design, author of Tiny Habits.   [39:24] Defining your vision and future is key to finding focus and moving forward.   [43:22] IMMEDIATE ACTION TIP: You don't just have one shot, you actually have many. If something didn't go how you would like, that wasn't IT. It was just a moment. Take the lessons from it—look for some hard lessons rather than to other folks as to why it didn't work. Then dust yourself down and prepare for the next opportunity because it WILL arrive.     RESOURCES   Barry O'Reilly on LinkedIn Barry O'Reilly on X @barryoreilly BarryOReilly.com   Barry's books: Unlearn: Let Go of Past Success to Achieve Extraordinary Results Lean Enterprise: How High-Performance Organizations Innovate at Scale.     QUOTES (edited)   “Every single person that walked through that door was bright, talented, and capable. Culture has a huge impact on the way people feel comfortable and how it can also cause an adverse reaction.”   “I strive not to have anyone to report to me. I want them to own their work. I want people to be engaged and focused on their work. I'll be there to provide feedback, guidance, mentorship, whatever it is. That's my responsibility.”   “If you don't make diversity visible people will not know it's a place that they can be. They need to see people like them in leadership roles.”   “A lot of Unlearn is a system of experimentation. You are diagnosing limiting behaviors or beliefs and reframing them as outcomes that you want, and then experimenting to drive those outcomes.”   “The trick is doing uncomfortable things but making them smaller.”   “You never learn stuff, if you don't create the space for it to happen.”   “What can hinder us from creating an exciting future for ourselves, each one of us is the habits of the past.”  

Google Maps from useful to bloat?Google Maps continues to add new features and functionality and as it has become a primary search engine for Google and its forward facing brand it has included so much functionality that it suffers from extreme bloat. The new immersive directions exemplifies the problem. but Maps is a deep moat and it is very difficult for others to challenge.  Citations and their value to Local Search: In the past, citations from directories were crucial for local businesses, especially those without a significant inbound link footprint or a website. These third-party profiles often served as the only source of validation for Google to categorize and recognize the existence of these businesses. At that time, Google had fewer signals to rely on for local businesses, such as a less developed native review feature and a smaller corpus of reviews. This context made citations in directories like Yellow Pages, City Search, and Yelp significantly valuable, as they were well-ranked in Google's organic algorithm and helped propel the mentioned businesses in search rankings.However, the landscape has shifted considerably. Nowadays, most businesses have claimed their Google Business Profiles and provide information directly to Google. A larger percentage of these businesses have their own websites with inbound links. This development diminishes Google's reliance on third-party directories for data validation, which was a significant role these directories played a decade ago. Furthermore, the authority and trust in many of these non-Yelp directories have declined, making citations in them less impactful for local SEO. The current strategy emphasizes identifying and targeting sites that rank for desired keywords, as these are more likely to draw clicks and direct customers. This shift highlights the need for local businesses and agencies to adapt their SEO strategies, focusing more on building a robust online presence and less on broad directory listings. Google's New  Small Business Attribute: Helpful or Performative ?This attribute aims to make it easier for consumers to discover small businesses online when shopping for products. Google defines a small business as an entity not part of a franchise, with fewer than $10 million in revenue and less than ten locations. However, there's a debate over this definition, as it excludes franchisees, who constitute a significant portion of small businesses in the U.S. Google plans to infer small business status from various signals and also allows businesses to affirmatively apply for the attribute.From a marketing perspective, this development is significant yet somewhat limited in its potential impact. The attribute is expected to help small businesses be discovered more easily, serving as a modifier or a long-tail tool in certain search contexts. However, there are concerns about the actual effectiveness of this feature in driving substantial exposure for small businesses. Critics argue that if Google were genuinely committed to enhancing small business discovery, this attribute would be more prominently integrated, such as in Google Shopping or as a filter in search ads. As it stands, the attribute may have a limited impact, appearing sporadically and possibly unnoticed by users. This suggests that, while beneficial, the attribute's impact on small business visibility and marketing might be more symbolic than substantial.The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.near memo ep 134Subscribe to our 3x per week newsletter at https://www.nearmedia.co/subscribe/

Meet Jocelyn Mangan, the founder and CEO of Him for Her, a groundbreaking social enterprise that is changing for profit boards to include the world's most talented women.Jocelyn has over two decades of technology experience building iconic global mobile apps and market-leading software products at some of the world's best local, consumer, and marketplace companies, including CitySearch, Ticketmaster, OpenTable and Snagajob. Jocelyn currently serves on the boards of Papa John's International, Inc. (NASDAQ: PZZA), ChowNow, and Wag! (NASDAQ: PET) and is an advisor to Homebase and CORE. She is a part-time moderator for the Netflix Leadership Program. Jocelyn was honored as a member of the 2016 class of Henry Crown Fellows at the Aspen Institute, was a global ambassador for the Vital Voices Global Partnership, and was one of Fast Company's “100 Most Creative People in Business” in 2015.Jocelyn is the perfect person to learn from — whether you are interested in lessons gleaned from her own extraordinary journey to the top or you want to hear how she and her team at Him For Her break down barriers between where we are today and achieving productive balance in the most powerful boardrooms across the nation. You will enjoy hearing about the progress made and her optimism for and confidence about the future. ABC To CEO "Preparing for the Possibility" podcast is sponsored by the supporters of ABC To CEO — a not-for-profit in place to inspire and prepare one million young women for top leadership. We are grateful to the organizations and individuals who stand with us as we endeavor to bring balance to the C-Suite and beyond. We rely on donations to provide excellent CEO content intended to educate and elevate.Sign up to join the movement at ABC to CEO.

Andrew Shotland founded LSG in 2006 after selling his not-quite-multi-billion-dollar start-up, InsiderPages, to CitySearch. Previously, Andrew was GM of NBC.com where he pioneered integrating Internet and TV programming back when it was weird to see URLs on TV. Andrew is a co-founder and board member of BayAreaSearch.org, the association of Bay Area SEO professionals. He […] The post Joe Mohay, Co Founder and CRO of IDS and Andrew Shotland CEO of Local Seo Guide appeared first on Business RadioX ®.

Today's Five-Star Guest is Lori Zoss Kraska, Founder and Chief Principal of Growth Owl, LLC.  Lori Zoss Kraska, MBA, CFRE  possesses over 22 years expertise in revenue generation management, corporate sponsorship support, corporate cause marketing, fundraising, corporate social responsibility, non profit consulting, executive sales management, training, and marketing strategy roles earning her a reputation for establishing pathways quickly to exceeding revenue/fundraising goals, building high performance teams, developing relationships quickly, and outpacing expectations. She's held key leadership and corporate sponsorship positions within organizations like PBS, NPR (local station groups), DAC Group, Clear Channel, University of Phoenix-Midwest Campuses, and Citysearch.com.Lori holds an MBA in Systems Management and when time allows is an adjunct professor of Communications and Public Relations at Baldwin Wallace University. Lori earned the distinguished certification of Certified Fundraising Executive (CFRE), the world's only accredited certification for philanthropic fundraising professionals, by CFRE International in 2021.  Learn More About Lori:  https://www.thegrowthowl.com/aboutOrder Lori's Book, The Boardroom Playbook:  https://www.thegrowthowl.com/the-boardroom-playbookGet on our waiting list for our new nonprofit & fundraising community filled with on-demand courses and live webinars that are exclusive to members! Learn all about what's in store to support you and your leadership team at www.DoGoodYOUniversity.com!Support This Podcast! Make a quick and easy donation here:https://www.patreon.com/dogoodbetterSpecial THANK YOU to our sponsors:Donor Dock - The best CRM system for your small to medium sized nonprofit, hands down! Visit www.DonorDock.com and use the Promo Code DOGOODBETTER for a FREE month!iTunes: https://apple.co/3a3XenfSpotify: https://spoti.fi/2PlqRXsYouTube: https://bit.ly/3kaWYanTunein: http://tun.in/pjIVtStitcher: https://bit.ly/3i8jfDRFollow On Facebook: https://www.facebook.com/DoGoodBetterPodcast/Follow On Twitter: @consulting_do #fundraising #fundraiser #charity #nonprofit #donate#dogood #dogoodBETTER #fargo #fundraisingdadAbout Host Patrick Kirby:Email: Patrick@dogoodbetterconsulting.comLinkedIN: https://www.linkedin.com/in/fundraisingdad/Want more great advice? Buy Patrick's book! Now also available as an e-book!Fundraise Awesomer! A Practical Guide to Staying Sane While Doing GoodAvailable through Amazon Here: https://www.amazon.com/dp/1072070359

Ep. #4 [THEME SEVEN] I am very excited to republish my interview with Jon Thielen as a way to wrap up our miniseries. Jon is an awesome example of the A-players we’ve been talking about. What better way to understand how to find, pay, and incorporate an A-player than hearing it from one of them! Today’s show is a replay of a conversation I had with Jon, who was hired on to a software company, grew it, and helped the owner sell it just a few years later for 11x EBITDA. In this interview, Jon tells us the story about the process he went through and why the core values of not only the business, but also the owner and founder, are one of the main driving factors that attract A-players. Jon explains why recruiting and building out teams was one of the first things Jon did once being brought on (and his dating approach to this), plus how Jon tied his marketing KPIs to his sales KPIs every single week. To wrap up the interview, Jon tells the story of how the owner approached selling and how Jon executed the plan by selling the company for 11x EBITDA while only staying on for five months after the sale. To hire A-players, you need to know how they think and how they approach the businesses they are working in. Jon does a great job! Enjoy! // WATCH THE INTERVIEW ON YOUTUBE: Intentional Growth™ Podcast What You Will Learn How Jon was sought out by the owner of a software company because of his growth mindset and business philosophy. Why Jon thinks EBITDA is the most important metric. Why Jon always wants to know the owner's core values before accepting a position. Jon’s dating mindset toward onboarding and building teams. How Jon tied his marketing KPIs to his sales KPIs. How Jon structured his bonus compensation plan. Jon’s approach to getting the company ready to sell since the owner wanted to be hands-off with the process. // USE YOUR FINANCIALS TO CLARIFY A PATH TOWARDS A MORE VALUABLE BUSINESS: Intentional Growth Financial Assessment Bio: Jon Thielen is a growth leader who has leveraged the principles of leadership to create accountable teams, operational discipline, and strategic growth strategies. As president, he sold a shareholder’s company for 11x in 2019. Jon Thielen builds scalable SaaS B2B and B2C sales growth strategies, driving revenues, profits, and engaging customer experiences. He has had leadership roles with media, start-ups, and data screening companies such as Trusted Employees, AOL/Patch.com, Internet Marketing, Inc, SanDiego.com and Citysearch.com. His focus is in the sales process, operational discipline, employee engagement, LEAN principles, continuous improvement, accountability, brand strategy, a proven process, and most importantly improving the on-boarding (CX) customer experience. Interview Quotes: 10:02 - “Primarily, I am a revenue-driving executive.” - JT 18:42 - “You can accomplish anything if you put it in front of you.” - JT 23:49 - “If you put incentive plans to change behavior, well, put the right behavior in.” -

Today, on the Jake Dunlap Show, we are joined by Ang McManamon, VP at Crunchbase and Global Sales and SaaS Leader with over 22 years of experience in the field.Ang has been leading the sales divisions for multiple companies that activate in different industries, from tech to real estate, IT and SaaS she kick-started the sales for the London division of Amazon, was the Director of Sales for North America at Stack Overflow and, in 2019, was selected as one of the 38 Most Dynamic Women in Sales. In this episode, Ang shares with us the experiences that helped her stay motivated and on a growth path in her sales career, how working in different industries refined her skills as a salesperson and the importance of building culture in the remote work environment as the key to keeping your team members engaged and present in their work. Time stamps: (00:52) Today's guest, Ang McManamon- one of the 38 Most Dynamic Women in Sales in 2019 who aspires to one day be an NYT Best Seller and speak in front of 1,000+ people;(02:12) Graduating with a Bachelor's in Communication, and working for an ad agency in New York; getting her first contact with the sales world after getting hired by City Search; (05:07) Learning how to deal with rejection and looking for ways to grow in her sales career;(10:09) Leaving City Search after almost 10 years of working with them, joining Gilt Groupe then HopStop and eventually becoming Global Head of Sales for Amazon Restaurants;(14:23) Moving to the UK and kickstarting Amazon's sales division in London;(15:21) Working for Stack Overflow as Sr. Director of Sales for the North America area- learning about the importance of work and sales culture;(17:26) Capturing as many growth opportunities as possible- working in different industries and refining her skills as a salesperson;(21:30) Venturing into SaaS- how she stayed motivated in her growth journey;(28:29) Building culture in a remote environment- engaging and helping her team members to be present in their work;(32:00) Advice for people who want to level up their careers in this today's unstable market. Quotes “Don't take everything so personal. That was a big learning moment (...) learning to deal with rejection in a way where like you don't want to dismiss it, you definitely want to feel it, you don't want it to ruin your momentum and your day.” “If you don't have a way to look at data, look at success, what's working what's not working, I feel like there's a lot of people that are reliant on other people's feedback and their boss of whoever to improve themselves (...) proper planning and thinking it through and entering your data for you, how can you get better if you don't know.” “I am a big stickler for good company culture but then also building a great sales culture (...) I want people to have fun and be really passionate about what they're selling (...) and just being happy because that will emulate with the people you talk to and your clients.” “ I think many times when things happen in our carrier maybe you feel derailed, certainly for me, my first two and a half years were in sports and I told my boss to f*** off and I got fired and I thought my life was over, and then I got into tech and it like changed my life forever (...) we all have these kinds of paths and we don't have to get it perfect, we don't have the ability to kind of recognize the learnings that we have until much later.” “What can I do better as a leader? What are actually the things that I can affect (...) and that is being a better leader, making my sales managers stronger leaders, you know, where are they lacking, what training do they need. I'm constantly thinking of that.” “ I want you to take an hour tomorrow, I want you to look at your calendar for the next month and I want you to think about challenges you're having and the things in your business or your personal life that you need to prioritize (...) because if not, you're just going to be on the (hamster) wheel. The wheel is not going to stop and tell you to get off.” ______________________________ Get in contact with Ang: LinkedinFacebookTwitterInstagram ______________________________ Mentions: Gilt Groupe- an off-price e-commerce portfolio company.Instagram | Facebook | Linkedin | Pinterest Tumbler- an American microblogging and social networking website founded in 2007.Facebook | Instagram Knotel- a workspace platform that matches, tailors, and manages real estate for businesses that are in need of spaces custom designed for their use. Linkedin | Facebook | Instagram | Twitter Stack Overflow - is a question-and-answer website for professional and enthusiast programmers.Blog | Facebook | Twitter | Linkedin | Instagram ___________________ Follow Jake: WebsiteInstagramLinkedInTwitter

Have you ever wondered how to land a paid board role? Take a listen to this conversation with Jocelyn Mangan and host Natalie Benamou, as they discuss all the details of what you need to access board of director roles. Jocelyn Mangan is the founder of, "Him For Her", a social impact venture aimed at accelerating diversity on corporate boards. She has over two decades of technology experience, building iconic global mobile apps and marketing, leading software products at some of the world's best local consumer and marketplace companies, including City Search, Ticketmaster, Openable, and SNE job. Jocelyn currently serves on the boards of Papa John's International. She also serves on Chow Now and We, and is an advisor to Home Base and Core. She's a part-time moderator for the Netflix leadership program. Jocelyn was honored as a member of the 2016 class of Henry Crown Fellows at the Aspen Institute. And she was a global ambassador for the vital voices global partnership, and was one of fast companies, 100 most creative people in business in 2015. Learn how you can achieve a board of director role. Listen to Jocelyn Mangan as she shares helpful tips to move you into a board position. Your Network Matters: 6 Steps to Landing a Board Director Role: "There's so much opportunity to change this landscape, to add women to boards that it doesn't need to be a sacrifice and it shouldn't be a sacrifice because it's financially the right thing to do. Boards that are diverse, actually perform better on every dimension." -Jocelyn Mangan Find Jocelyn Mangan | Him For Her Thank you Jocelyn for being a guest on HerCsuite™ Radio! Advance and engage more women in every career phase with HerCsuite™. Powered by HerCsuite™ network platform, our facilitated mentoring circles, turnkey speaker events and leadership development circles and women on board programs, engage female talent in new ways. Women achieve success inside HerCsuite™ Network Community. You Belong Here. Natalie Benamou is the Founder of HerCsuite™. Natalie is a speaker, podcast guest, board advisor and CEO of HerPower2, Inc. Reach out if you would like her to speak or be on this podcast at info@hercsuite.com. LinkedIn: Natalie Benamou | HerPower2 Lead | HerCsuite™ This podcast is sponsored by HerCsuite™ Events. Join us at our next program! Credits: Thanks to Julie Deem and the Business Podcast Editor for editing our podcast! --- Send in a voice message: https://anchor.fm/hercsuite/message

Have you ever wondered how to land a paid board role? Take a listen to this conversation with Jocelyn Mangan and host Natalie Benamou, as they discuss all the details of what you need to access board of director roles. Jocelyn Mangan is the founder of, "Him For Her", a social impact venture aimed at accelerating diversity on corporate boards. She has over two decades of technology experience, building iconic global mobile apps and marketing, leading software products at some of the world's best local consumer and marketplace companies, including City Search, Ticketmaster, Openable, and SNE job. Jocelyn currently serves on the boards of Papa John's International. She also serves on Chow Now and We, and is an advisor to Home Base and Core. She's a part-time moderator for the Netflix leadership program. Jocelyn was honored as a member of the 2016 class of Henry Crown Fellows at the Aspen Institute. And she was a global ambassador for the vital voices global partnership, and was one of fast companies, 100 most creative people in business in 2015. Learn how you can achieve a board of director role. Listen to Jocelyn Mangan as she shares helpful tips to move you into a board position. Your Network Matters: Networking with CEOs, investors and board directors is the best way to access available board roles. Make sure you have the background a board is looking for, and look for areas to gain operational insights in your organization. Connect and share updates with your network, especially with people who may not know recent successes. 6 Steps to Landing a Board Director Role: Identify your operational and industry expertise. Show competence in your expertise. Make a list of who you personally know that are investors, CEOs, or board members. Look at those people around you and ask yourself how many CEOs, investors, and board members I know and start those conversations. Gain access to the boardroom inside your own company is a really great thing to do. Do you have a relationship with the own with your board of your own company? "There's so much opportunity to change this landscape, to add women to boards that it doesn't need to be a sacrifice and it shouldn't be a sacrifice because it's financially the right thing to do. Boards that are diverse, actually perform better on every dimension." -Jocelyn Mangan Find Jocelyn Mangan | Him For Her Thank you Jocelyn for being a guest on HerCsuite™ Radio! Advance and engage more women in every career phase with HerCsuite™. Powered by HerCsuite™ network platform, our facilitated mentoring circles, turnkey speaker events and leadership development circles and women on board programs, engage female talent in new ways. Women achieve success inside HerCsuite™ Network Community. You Belong Here. Natalie Benamou is the Founder of HerCsuite™. Natalie is a speaker, podcast guest, board advisor and CEO of HerPower2, Inc. Reach out if you would like her to speak or be on this podcast at info@hercsuite.com. LinkedIn: Natalie Benamou | HerPower2 Lead | HerCsuite™ This podcast is sponsored by HerCsuite™ Events. Join us at our next program! Credits: Thanks to Julie Deem and the Business Podcast Editor for editing our podcast! --- Send in a voice message: https://anchor.fm/natalie109/message

Ian Siegel is the Founder and CEO @ ZipRecruiter, a leading online employment marketplace that uses AI-driven matching technology to actively connect millions of businesses and job seekers to their next great opportunity. Since co-founding the company in 2010, more than 1.8M employers have used ZipRecruiter to find their next great hire and over 500 million job applications have been submitted through the site. Prior to their IPO last year, Ian bootstrapped the company for many years to many millions in revenue before taking venture funding from IVP, Wellington Management and Basepoint Ventures to name a few. Before founding ZipRecruiter, Ian served in key leadership roles at CitySearch, Stamps.com, and Rent.com (an eBay company). In Today's Episode with Ian Siegel You Will Learn: 1.) The Founding of Olo: How did Ian co-found ZipRecruiter from his kitchen with no venture funding and his 3 friends? Why did they decide to not raise venture funding in the early days? What was the catalyst at $50M in revenue for realising now was the right time to raise funding? 2.) The Art of Great Storytelling What does truly great storytelling mean to Ian? What are the components of a great story? Why do so many people today f*** up their product marketing and messaging? Why does Ian believe Version 1.0 is the only one that takes true courage? 3.) CEO's Do As Little As Possible Why does Ian believe his job as CEO is to do as little as possible? How does Ian determine between the things he, the CEO should do, vs those those he should delegate? Why does Ian believe the art of leadership and the art of parenting are the same? 4.) The Art of Hiring: How has Ian's approach to hiring changed over the years? What does Ian mean when he says, "I look for pointy people"? How does he detect them? What are the two qualities that make the best execs? What questions reveal them? 5.) Parenting and Marriage: Does Ian worry that with increasing family commitments, he loses an inch on work? Why does he believe he is in an advantage as a CEO to those that do not have children? What was the biggest argument he has had with his wife? How did it change his perspective? Item's Mentioned In Today's Episode with Ian Siegel Ian's Favourite Book: Living with a SEAL: 31 Days Training with the Toughest Man on the Planet

Host Spencer Rascoff speaks with Ian Siegel, CEO and co-founder of ZipRecruiter on this episode of Office Hours. ZipRecruiter is an online employment marketplace that uses artificial intelligence to match businesses with job candidates in every industry. More than 1.8 million employers have used ZipRecruiter since its founding in 2010. Ian previously held leadership roles at CitySearch, Stamps.com and Rent.com. He received his B.A. in sociology from Oberlin College. He's now based in Santa Monica, California. His book “Get Hired Now!” is a Wall Street Journal bestseller. 

Welcome to The OTB Brief, everything you need to know about sport, first thing every morning, with John Duggan of OTB Sports. We bring you the latest sports news and what's happening today, as John brings you through the morning stories in the newspapers and updates you on the sporting diary. There are also details of today's OTB Sports Radio schedule - subscribe to The Brief for your first sports fix every morning! You can also tune into OTB AM, our sports breakfast show from 7:30 am - where we've reaction, news, and analysis of all today's sport - watch or listen live across OTB Sports.

Join us in The BreakLine Arena for an inspiring conversation with Kara Nortman, Managing Partner at Upfront Ventures. In this episode, Kara shares invaluable insight into her trailblazing career as a venture capitalist as well as how an incredible experience at the Women's World Cup Finals eventually let to her becoming a co-founder of Angel City Football Club.As Managing Partner at Upfront Ventures, Kara leverages her own founder experience to help entrepreneurs build high-performing teams across software, consumer, and the future of work categories. She is also a founding member of All Raise, dedicated to diversity in founders and funders.Before joining Upfront in 2014, Kara co-founded Moonfrye, a children's e-commerce company. Prior to Moonfrye, Kara spent close to seven years at IAC where she was the SVP and General Manager of Urbanspoon and Citysearch. Earlier Kara co-headed IAC's M&A group where she led some of their most successful acquisitions, notably Urbanspoon, Dictionary.com and Aston Hotels. She also served as a board member to Hatch Labs, IAC's mobile technology incubator, where she was the seed investor in Tinder. In earlier years, Kara spent time at Morgan Stanley, Microsoft, and Battery Ventures. She received her AB in Politics from Princeton University and her MBA from Stanford University.If you like what you've heard please like, subscribe, or rate our show. To learn more about BreakLine Education, check us out at breakline.org.

Ian Siegel is ZipRecruiters CEO and co-founder, leading the organization with a data-driven focus on delighting both job seekers and employers and fundamentally improving the hiring process experience. He is also the Wall Street Journal bestselling author of Get Hired Now! Prior to joining ZipRecruiter, Ian held executive product and technology leadership roles at companies including CitySearch, Stamps.com, and Rent.com. Top 3 Value Bombs: 1. The willingness to learn will lead you to success 2. Researches shown that bias permeates every part of the hiring process. 3. Many people wanted to make more money with success. However, you should be passionate about your work because if you are inspired and excited about what you do, you will attract others, and the best opportunities will start coming your way. Buy the book and accelerate your job search. Step-by-step instructions to find a new job. Fast - Get Hired Now Sponsors: Kevin Anderson & Associates: Are you finally ready to publish a book the right way? For a limited time, KAA is offering Fire Nation a free 90-min consultation to discuss writing and publishing your book! Visit KAWriting.com/fire to book yours today! ZipRecruiter: When you post a job on ZipRecruiter, their matching technology finds qualified candidates and invites them to apply! Try it for free at ZipRecruiter.com/fire.

Ian Siegel is ZipRecruiters CEO and co-founder, leading the organization with a data-driven focus on delighting both job seekers and employers and fundamentally improving the hiring process experience. He is also the Wall Street Journal bestselling author of Get Hired Now! Prior to joining ZipRecruiter, Ian held executive product and technology leadership roles at companies including CitySearch, Stamps.com, and Rent.com. Top 3 Value Bombs: 1. The willingness to learn will lead you to success 2. Researches shown that bias permeates every part of the hiring process. 3. Many people wanted to make more money with success. However, you should be passionate about your work because if you are inspired and excited about what you do, you will attract others, and the best opportunities will start coming your way. Buy the book and accelerate your job search. Step-by-step instructions to find a new job. Fast - Get Hired Now Sponsors: Kevin Anderson & Associates: Are you finally ready to publish a book the right way? For a limited time, KAA is offering Fire Nation a free 90-min consultation to discuss writing and publishing your book! Visit KAWriting.com/fire to book yours today! ZipRecruiter: When you post a job on ZipRecruiter, their matching technology finds qualified candidates and invites them to apply! Try it for free at ZipRecruiter.com/fire.

As the U.S. grapples with the coronavirus, housing costs are skyrocketing. According to the latest S&P Core Logic Case-Shiller index, home prices were up almost 17 percent over the last year -- and in many places, the jump was worse. Economics correspondent Paul Solman turns to potential home-buyers in Boise, Idaho, one of the many areas in the country that has seen a stark increase in prices. PBS NewsHour is supported by - https://www.pbs.org/newshour/about/funders

As the U.S. grapples with the coronavirus, housing costs are skyrocketing. According to the latest S&P Core Logic Case-Shiller index, home prices were up almost 17 percent over the last year -- and in many places, the jump was worse. Economics correspondent Paul Solman turns to potential home-buyers in Boise, Idaho, one of the many areas in the country that has seen a stark increase in prices. PBS NewsHour is supported by - https://www.pbs.org/newshour/about/funders

※ 本文章发布于订阅号：百车全说，订阅号阅读更加方便，欢迎关注今天是埃隆·马斯克故事的第二期。上回咱们说到马斯克在南非出生，童年时期家境还算富裕，但是老爸是个渣男，家暴他母亲。他母亲忍辱负重养育两儿一女，最终在马斯克8岁的时候把婚给离了。马斯克10岁接触电脑，12岁制作了个小游戏赚了500美元，天赋出现端倪。一直到高中毕业，马斯克一家都在南非生活。高中毕业后，他们终于选择逃离南非，飞往加拿大开始崭新的生活。其实马斯克一家逃离南非也没有那么顺利。在1988年，马斯克高中毕业先是进入了南非的比勒陀利亚大学学习物理学和工程学，这段经历你在很多公开资料里是查不到的 ，因为埃隆马斯克觉得对他的个人形象不好，所以不愿意提及。他在这所大学待了没几个月就退学了，说白了就是不想浪费时间，只是去学校里蹭蹭课而已。他这段时间一直在等加拿大的护照，因为当年法律调整后允许子女继承父母的国籍，幸好当年他母亲来到南非，没有把国籍改过来。真的是七分天注定，三分靠打拼。马斯克的想法非常明确，先搞到加拿大国籍，在加拿大有亲戚照应，再想办法去美国深造，最后在美国打拼。他那时候就很清楚，想要在计算机领域出人头地，只有去美国硅谷才有前途。所以说，选择真的比努力更重要。一个17岁的少年都知道自己的前途在哪里，我们很多人混到30多岁，都还在抱怨老天是如此的不公平。现在全国各大城市都在抢人，选择在哪个城市打拼，很有可能就决定了你的人生格局。人不能选择出生，但是可以选择自己的人生。如果真的想要在事业上有所成就，现在你能选择的城市绝对不会超过10个。给大家推荐一本书《中国城市大洗牌》，作者黄汉城、史哲和林小婉。我觉得读完这本书，对那些还没想好去哪里打拼和定居的年轻人，应该会很有帮助。埃隆·马斯克1988年6月抵达加拿大的蒙特利尔，当时通讯不方便，他妈妈告诉他表舅住在那儿，让他去投奔表舅。谁知道马斯克飞了大半个地球跑到表舅家，才发现人去楼空。他妈可能忘了，他们家族祖传喜欢搬家，表舅早已搬去了美国的明尼苏达州。估计马斯克心里一万只羊驼飞奔而过，他问老妈表舅靠不住，那还能投靠谁？老妈苦思冥想之后，告诉马斯克还有一个远方表哥在加拿大，可以去投靠。马斯克一问地址，当时心里就凉了半截，表哥距离他所在的蒙特利尔3000多公里。没办法，他只好咬牙坐火车去找表哥。这次没扑空，马斯克找到表哥说明来意，暂时借住一段时间。等加拿大国籍拿到手就申请大学，不会赖着不走。平时马斯克就帮着表哥打理农场里的蔬菜，顺带打扫粮仓。马斯克的18岁生日就是在表哥家度过的。估计马斯克的这个远方亲戚怎么也没想到 ，眼前这个惨兮兮的小伙子，今后竟然会是世界首富。1989年，埃隆马斯克终于拿到了加拿大国籍，并且顺利进入了加拿大安大略省的皇后大学。据说当时有两个大学给他发了offer，一个滑铁卢大学，一个皇后大学。马斯克选择后者，是因为皇后大学美女更多。我觉得可能还有一个原因，就是滑铁卢这个名字太晦气。马斯克之后的创业经历，多次证明了他的运气好到爆棚，他不止一次在暴风雨来临前套现走人，成王之路我觉得运气至少占了七成以上。同一年，马斯克的妈妈和弟弟妹妹也都顺利抵达加拿大， 一家人终于团聚。马斯克在上大学的时候也不安分，他应该是早有打算今后要自己创业打拼。所以他想利用暑假时间，找一份实习工作。于是他拉着弟弟金巴尔一起，在报纸上找那些社会上有点名气的人的联系方式，一个一个打电话，问是否能赏脸见面一起吃个便饭。大家想想，在1989年的加拿大，一个大学生 ，靠在报纸上找电话，去联系自己的暑假实习机会。我们现在互联网这么发达，各种各样的名人都有自己的微博，抖音等等社交账号，联系上他们或者他们助理其实并不难。难的是我们没有远大抱负，也没有这份坚持。最终马斯克还真的联系到了一位《环球邮报》的商业专栏作家尼克尔森，他虽然觉得这种邀请有些唐突，但是又很好奇这两个有趣的小伙子到底长啥样。于是他们仨真的面基了，竟然聊得还很愉快。尼克尔森还真的给埃隆·马斯克提供了一份在银行实习的工作。后来，尼克尔森还邀请马斯克到家里吃饭，马斯克跟他女儿吹了一通自己的梦想，他说自己在研究电动车的事情，然后叽里呱啦说了一堆让这个姑娘不明觉厉的话，迷得她神魂颠倒。但是马斯克明显对尼克尔森的女儿不感兴趣，他更喜欢金发碧眼，身材火辣的姑娘。这个姑娘很快就出现了，她叫贾斯汀·威尔逊，是马斯克在皇后大学的小学妹。马斯克第一眼就看到了人家，她修长的双腿、金色的长发，用现在流行的话说，就是又纯又欲，纯欲风格最能秒杀老男人。贾斯汀上大学之前谈的男朋友就是一个老男人，所以马斯克这种小鲜肉对她来说，没有丝毫兴趣。马斯克第一次约人家，就被放了个大大的鸽子。贾斯汀不仅人长的漂亮，头脑也好。马斯克之后追求的姑娘，基本上都是这一款。但是他俩的关系分分合合，贾斯汀打心底里就不爱马斯克这款，但是马斯克就死心塌地地追着贾斯汀。大学一毕业，马斯克就跟他求婚，俩人结婚前还签订了婚前协议，马斯克要求贾斯汀自愿放弃婚内财产，因为那时候马斯克已经成功套现第一家公司，成为千万富翁了。之后，马斯克对第二任老婆也是同样的操作。所以马斯克即使富可敌国，他的两次离婚也只分出去了不到2000万美元（第一任200万，第二任1800万）。要知道贝佐斯和比尔盖茨这样的富豪，离一次婚的成本都在500-600亿美元。贾斯汀两年内给马斯克生了5个孩子，大家淡定，我知道10月怀胎，人家第一胎是双胞胎，第二胎是三胞胎。按理说，马斯克家族没有双胞胎遗传基因，怎么会这样呢？因为是试管婴儿，如果大家对试管婴儿稍有了解的话，应该知道试管婴儿双胞胎和三胞胎的概率极高。那么埃隆马斯克是不能生育吗？为什么要试管呢？实际上，贾斯汀与马斯克婚后不久怀过一胎，但是不幸夭折。那时候正值马斯克事业上升期，他根本没时间来照顾自己老婆。俩人的婚姻裂痕也就是从这个时候开始的。试管婴儿，很可能是马斯克忙到连造人的时间都没有。大家不要觉得夸张，他的第二任老婆是英国著名演员，也是个超级大美女妲露拉·莱莉。但就是不愿意给他生孩子，最后才离婚的。当然，大概率马斯克也是让她去做试管婴儿。这个大美女也是高智商人类，毕业于加州理工大学物理系博士。与莱利离婚没多久，马斯克还跟“杰克船长”德普的前妻好过一阵，德普为了这事还跟前妻轰轰烈烈地撕了一场。马斯克见势不妙，谈了三个月不到就撤了。之后马斯克就一直没结婚，后来跟一个比他小17岁的加拿大歌手Grimes好上了。去年5月，这对老夫少妻迎来了爱的结晶，一个大胖小子。埃隆·马斯克的婚史我给大家介绍完了，可以看得出这个人更追求事业上的成功，而对于家庭的经营不是特别用心。女人对于他来说，一是要符合自己心中完美的形象，美貌与智慧并存。二是要能延续他俩的高质量基因，多生娃。他可能不懂经营一个家庭，是需要双方共同花时间来陪伴对方的，他可能觉得时间用在改造世界这件事上都不够用，怎么能用在改造夫妻关系上呢？所以关于家庭，他没有投入时间和精力自然得不到回报。所以，这个世上只会有一个埃隆·马斯克，他本就比大多数人聪明，还比大多数人更努力，再加上一些运气，想不成功都难。我们再回到大学时期的马斯克继续聊。1992年在加拿大的皇后大学待了两年后，马斯克便转学到了美国的宾夕法尼亚大学。这个学校出过的名人可多了，股神沃伦巴菲特、美国前总统特朗普，还有在咱们中国创立了第一个建筑系的大神梁思辰等等。2017年有个统计数据，宾大培养的亿万富豪校友数量位居全美第一，因为这里有个大名鼎鼎的沃顿商学院。而马斯克当然也是冲着这个去的，他本来是学物理的，但是去到宾大之后，选择了主修双学位。主修沃顿商学院的经济学，然后是物理学学位。他也是挺狠心的，一个人跑去美国读大学，把贾斯汀一人留在加拿大读书，我相信很多粉丝肯定也做不到吧。埃隆·马斯克在大学的时候就思考未来世界的可能性，最后得出结论：未来互联网、可再生能源和太空探索这三个领域正在发生巨变，并且自己可以在这些领域有所作为。他把自己的想法告诉女友贾斯汀，女友觉得她可能是读书读傻了，在胡言乱语。要知道贾斯汀毕业后的职业是科幻作家，就连一个科幻作家都觉得马斯克的想法太科幻，结果这小子竟然还把这事做成了，你说现实到底有多科幻。在马斯克那个年代，你要说自己的创业方向是电动车，太阳能和火箭，人家肯定跟看个大傻子一样的看你。当然马斯克也不傻，一穷二白的时候就去干这三件事，那真的就成傻子了。他得先赚钱。1994年万维网开始向公众开放，上网冲浪成了年轻人的爱好。网景游览器在当年风光一时，马斯克跟他兄弟金伯尔说，在互联网上一定能搞到钱。金伯尔半信半疑，实际上他当年就是个卖画的倒爷，小日子过得还挺滋润的。1995年，24岁的马斯克从宾大毕业。毕业之后他其实挺迷茫的，又觉得互联网是个淘金的好地方，而且时间不等人又想继续深造 ，还报考了斯坦福大学的材料科学和物理学博士学位。结果还是互联网创业的诱惑更大一些，他最终在斯坦福待了2天就退学了。然后他拉着弟弟金伯尔来到硅谷，一起征服网络世界。金伯尔一脸懵逼地来到硅谷，问大兄弟咱们到底要做啥？马斯克说，我也没想好，反正就是要搞家公司，然后颠覆一点什么。俩人苦思冥想了好几天，突然有一天，马斯克兴奋地找到金伯尔，跟他说起了一个故事。有一次他在一家公司实习，有一个卖黄页的推销员来他们办公室推销。那个推销员挺能侃，小嘴叭叭地吹了一通，说什么要利用互联网向人们推销网络分类。今后厚厚的黄页肯定要被网络所颠覆，如果他能融到一笔钱，他绝对不会再去卖黄页。因为他要做互联网创业，那才是正确的方向。说完这哥们就拎着一包黄页继续敲下一家的门了。我当时听到这段，脑子里突然想到一个人，我估计大家应该跟我想到的是同一个人吧 ，长的特别像外星人的那位。大家可以把答案打在评论区，看看我们是还不是想到一起去了。马斯克跟他弟弟说，要不我们就做这个呗？说干就干，1995年兄弟俩正式建立了一个叫做Global Link的信息网站，这家公司最终更名为Zip2。在1995年，了解互联网的小企业非常少，商家不知道互联网能给他们带来什么。马斯克和弟弟只能一家一家跑，用地推的形式没日没夜地去找餐馆老板、服装店老板、理发店老板谈，把他们的业务信息展示在互联网上，让更多上网冲浪的人知道他们的存在。这个Zip2其实就有点类似我们现在用的大众点评。有人要问了，马斯克创业的钱从哪儿来啊？前面我们说过，他弟弟金伯尔是个卖画的倒爷，手里多少有点小钱。另外，大家别忘了马斯克还有一个百万富翁的亲爹，他的第一次创业老爹甩手就给了28000美元，算是启动资金。这钱虽然不算多，但是也足以让公司支撑一段时间。当年兄弟俩的分工是，马斯克负责带技术团队写代码建网站，金伯尔带销售团队走街串巷，拉商户付费入住他们的网站。刚开始肯定很困难，就像中国最早的团购网站初期一样，地推人员甚至要帮饭店老板当服务员，来讨好人家入驻自己网站。但是马斯克跟金伯尔俩人能力毕竟有限，小公司也招不到什么牛x的人才。于是马斯克想到了一位老大哥，做房地产交易生意的加拿大人雷格·科里。科里比马斯克大10岁，马斯克拉他创业的时候，这哥们已经35岁了，而且自己的小生意做得也挺好的。但是牛人就是有这个本事，他可以用嘴皮子制造现实扭曲力场。一通悠之后，科里翻箱倒柜从家里凑足6000美元，从加拿大飞往美国与马斯克兄弟一起创业去了。科里的加入解决了Zip2的融资问题，当年他们就拿到了300万美元的风险投资，有了钱就可以招募更牛掰的工程师，可以组建更有实力的销售团队。公司本来就有先发优势，一下子公司的业务就走上了快车道，Zip2 的扩张之路也顺势从硅谷走向了全美。很多先前入驻Zip2的商家，很快就感受到了网络带来的客户越来越多，自然就更加依赖这个网站，而且口口相传。Zip2当时的大客户是报业集团，他们开发了一个软件包给报业集团，然后报业集团可以用这个软件创建自己的房地产、汽车经销商等等各类广告目录，拉这些客户付费入驻。后来报业集团越用越顺手，直接就投资了Zip2公司5000万美元。但是问题随之而来，如果Zip2一直做报业集团幕后的技术支持，那今后消费者只会在互联网上找这些报业集团的分类商户，Zip2公司最终沦为技术提供方，早晚是会被取代的。马斯克觉得应该尽早取消与报业集团的合作，所有客户自己开发。但是当时公司的CEO是投资人指定的索尔金，索尔金在1998年还准备斥资3亿美元兼并主要竞争对手Citysearch。马斯克觉得这个方案太冒进，坚持反对，最终兼并计划没能成功。马斯克跟董事会提出想当CEO，但是大家都觉得他没有了领导能力，直接被驳回。投资人还劝他，这是你第一家创业的公司，老老实实呆待着，很快公司就能卖掉，你也能赚些钱，再去开第二家，第三家公司。实际上Zip2公司在那次兼并失败之后，元气大伤，公司持续亏损，已经陷入了困境。而且那时候微软也看好了这个方向，开始准备投资做这类公司。就在这个时候，天上掉下个大馅饼。1999年2月，Compaq康柏公司突然表示愿意出资3.07亿美元现金收购Zip2公司。公司高层当然是想都没想就同意了，就这样一套现，马斯克分到了2200万美元，他弟弟金伯尔分到了1500万美元，这可比卖画赚钱多了。虽然这次运气好到像中彩票一样，最终赚到了上千万美元。但是马斯克觉得，他得到最宝贵的经验是一定要时刻掌握公司的控制权，无论怎么融资，都不能丢掉CEO的职位。这也为他今后的创业，凡是亲力亲为埋下了伏笔。28岁的埃隆·马斯克成为了千万富翁，换做任何一个人内心不可能不膨胀。有了这么多钱，下一步该做什么呢？当然是先消费了，毕竟是年轻人，家里还有一位美娇娘。他先是买了一栋豪宅，然后买了一台全球限量64台的迈凯轮F1跑车（这款车一共生产了106台，其中64台是公路版，37台赛道和定制版，还有5台原型测试车），之后又买了一架小型飞机。马斯克提车的时候，还非常高调地请了CNN的记者来报道此事。当然，他如此高调也是有小心机的。因为当时他的第二次创业已经开始了，是一家叫X.COM的公司，也就是后来的Paypal，也就是我们熟悉的美国版支付宝。他要在电视上秀自己的豪车，豪宅，美娇娘。就是要让更多的年轻人追随他，愿意跟着他拿低薪一起追逐梦想，直到公司套现的那一刻，带大家一起财务自由。那么埃隆·马斯克的第二次创业又经历了哪些曲折离奇的故事，他最终又如何短短几年又从千万富翁成为了亿万富翁，造火箭和造电动车的故事又是从何时开始的呢？咱们之后接着聊，下期节目会更加精彩。可以添加微信46415254加入我们的社群音频图文更新在订阅号： 百车全说每期抽三条留言，每人赠168元的“芥末绿”燃油添加剂一瓶点击订阅，每周三，周六更新会有提醒新听友可以搜索：百车全说2014，百车全说2015，百车全说2016，往期300多个小时的节目可供收听

Skipper talks to Sarah Sudhoff about how she works as an artist, her background as a photographer, arts administrator, and photo editor — and how all of that plays into her work today. Recorded late on a Sunday night, Skipper and Sarah talk about her identity as being half Cuban, how she got her first camera in the fifth grade, how being in a military family influenced her world and personality at a young age, being both the science nerd and the jock, and how she studied astronomy in college before she decided to pursue photography as her bachelor's degree — though she'd really like to work with NASA still. Following that, she worked for Citysearch before landing at Time magazine and received a M.F.A. in Photography from Parsons School of Design in New York. We get into how she wears many hats as an artist, how she multi-tasks as a single parent in her home life, how she collaborates in her work with others, and the necessary resilience of applying for as well as receiving/being rejected for exhibitions, grants, endowments, and fellowships. She and Skipper also talk about the notion of making daunting life decisions at 19 versus 29 or 39. We also talk about several of her works in particular: Point of Origin (https://www.sarahsudhoff.com/current-work), her most recent El Recuerdo (https://www.sarahsudhoff.com/el-recuerdo) project which started as a response to Deborah Brown's paintings (http://nancylittlejohnfineart.com/exhibitions/deborah-brown/) but then evolved to be a tribute to her grandmother and Sarah's biracial heritage, The Reading Brain (https://www.sarahsudhoff.com/the-reading-brain), 60 Pounds of Pressure (https://www.sarahsudhoff.com/60poundsofpressure), Will You Hug me Forever (https://www.sarahsudhoff.com/will-you-hug-me-forever), and her upcoming work Labor Pains. Video from El Recuerdo: Rope by Sarah Sudhoff Video from El Recuerdo: Water by Sarah Sudhoff Sarah says that she's finally feeling worthy to apply for a Guggenheim and MoMA this year — to which we say, Break a leg! When pressed, she talks about how art is hard and her advice for her two children if they wanted to go into some kind of artistic profession. Stay tuned for a bit after the outro music where after Skipper rambles on for a bit and Sarah asks simply, What's the question? Special Guest: Sarah Sudhoff.

JLips comes on down and join the Clinical Hacks for a grand ole time. We got a little non-clinical this week as Jason's forte is social media and website marketing, so we played to his strengths. If you are a Spear Online Education subscriber Jason has some courses coming out soon on online marketing. We started off discussing podcasts we listen to..  a podcast about podcasts! Jason and Kevin are both Joe Rogan fans. Zach prefers the sweet sounds of Will Ferrell on the Ron Burgandy podcast and deep dives on movies with the Rewatchables.   We started discussing websites initially, but then went into a tangent on Google and Google My Business.   Highlights include: Own your Google My Business page and make sure it is up to date How important is content between social media, google posts, etc Google Reviews:   Kevin comes in with a hot take on reviews that you won't want to miss Jason uses YAPI to get more reviews. Get more reviews on random pages like Yelp, Citysearch, etc. Zach shares a free (shocking) way to get more google reviews. Come back next week to hear Jason talk more about internet marketing.  

We sit down with Braven Greenelsh who leverages 20 years of experience as a partner to scores of tech companies and enterprise-level corporations. Braven's unique skillset working in tech-centric companies offers value-add to any mid-stage company that needs to build a team, identify growth strategies alongside KPI's, and launch new products. Throughout his career, he's been afforded the privilege to consult at the Executive-level with entertainment and technology brands like Yahoo!, Intuit, IAC, Citysearch, Moment Feed, FOX Studios, News Corp., Sony Pictures, WME | IMG, and Omnicom. Aside from his work as a Founder & Executive, Braven is an engaging speaker who has been invited to speak on brand development, and design thinking at UCLA, Techstars, AIGA, and the Redondo Beach Convention Center. Braven is currently a business-council contributor for Forbes. He also writes on leadership, branding, and on being an entrepreneur for The Startup and Noteworthy on Medium.

Yelp.com is a crowdsourced review platform focused on restaurants and local businesses. Originally created as an email-based recommendation service, Yelp re-launched in its modern form in 2005. At the time, its focus on user-created reviews and social interactions was fairly novel, and made it stand out from competitors such as Angie’s List and CitySearch. Since The post Yelp Early Days with Michael Stoppelman appeared first on Software Engineering Daily.

Yelp.com is a crowdsourced review platform focused on restaurants and local businesses. Originally created as an email-based recommendation service, Yelp re-launched in its modern form in 2005. At the time, its focus on user-created reviews and social interactions was fairly novel, and made it stand out from competitors such as Angie's List and CitySearch. Since then, Yelp has become a worldwide brand, and as of 2021 it has over 171 million reviews on its site.The mid- to-late 2000s represented a time of explosive growth and profound change in the web application space. Industry leaders like Yelp had to adapt their technology stacks for the unprecedented scaling they were experiencing. At the same time, the rise of smartphones led Yelp and many others into the mobile application space. Michael Stoppelman was an engineer at Yelp during this turbulent time. He left Yelp in 2015, and now works as an angel investor. He joins the show today to talk about the engineering challenges Yelp's team faced during this time, the profound changes that the industry as a whole went through, and how the history of Yelp can help us contextualize the startup landscape today.

Yelp.com is a crowdsourced review platform focused on restaurants and local businesses. Originally created as an email-based recommendation service, Yelp re-launched in its modern form in 2005. At the time, its focus on user-created reviews and social interactions was fairly novel, and made it stand out from competitors such as Angie’s List and CitySearch. Since The post Yelp Early Days with Michael Stoppelman appeared first on Software Engineering Daily.

Yelp.com is a crowdsourced review platform focused on restaurants and local businesses. Originally created as an email-based recommendation service, Yelp re-launched in its modern form in 2005. At the time, its focus on user-created reviews and social interactions was fairly novel, and made it stand out from competitors such as Angie’s List and CitySearch. Since The post Yelp Early Days with Michael Stoppelman appeared first on Software Engineering Daily.

Welcome to the 7shifts Restaurant Growth Podcast, where we sit down with the best minds in the restaurant industry to inspire you with new ways to improve your business.The 7shifts Restaurant Growth Podcast, is hosted by Dominick "D.J." Costantino, 7shifts' Content Writer.About Preston JungerPreston is an optimistic entrepreneurial-minded sales leader, advisor & board member with international chops. Raises the bar for success with a unique perspective and commitment to building & growing with execution from the ground up. Excels in coaching & inspiring others to rally around a common mission to get things done utilizing the resources you have.A lifelong builder & believer in creating impact-based solutions and working with great people to grow businesses, Preston is currently Vice President of Sales & Head of U.S. Operations for 7shifts, the leader in simplifying labor management and improving performance for restaurants, freeing up time for managers to focus on serving their customers.Prior to 7shifts, Preston provided experience from Apple, Yahoo! & IAC (Evite, Citysearch, Ticketmaster, Match.com, Expedia, and others) to build and scale Yelp's business from $2MM to $700MM in annual revenue, and 80 to 4,000 employees from 2008 through 2016.Preston also formerly co-founded Mile Square Labs as a startup consulting company and is currently a board member for the company, which consists of 30+ expert advisors providing hands-on business consulting, sales and customer success guidance for early-stage to scale-up companies in Europe, Scandinavia, South America & North America. Through his work, Preston has advised, mentored, coached or worked directly with 200+ company founders, investors and accelerators helping them grow their businesses and expand into new markets and segments.About 7shifts7shifts is a labor management software designed for restaurants. We help managers and operators spend less time and effort scheduling their staff, reduce their monthly labor costs and streamline team communication. The result is simplified labor management, one shift at a time.

Welcome to the 7shifts Restaurant Growth Podcast, where we sit down with the best minds in the restaurant industry to inspire you with new ways to improve your business. The 7shifts Restaurant Growth Podcast, is hosted by Dominick "D.J." Costantino, 7shifts' Content Writer. About Preston Junger Preston is an optimistic entrepreneurial-minded sales leader, advisor & board member with international chops. Raises the bar for success with a unique perspective and commitment to building & growing with execution from the ground up. Excels in coaching & inspiring others to rally around a common mission to get things done utilizing the resources you have. A lifelong builder & believer in creating impact-based solutions and working with great people to grow businesses, Preston is currently Vice President of Sales & Head of U.S. Operations for 7shifts, the leader in simplifying labor management and improving performance for restaurants, freeing up time for managers to focus on serving their customers. Prior to 7shifts, Preston provided experience from Apple, Yahoo! & IAC (Evite, Citysearch, Ticketmaster, Match.com, Expedia, and others) to build and scale Yelp's business from $2MM to $700MM in annual revenue, and 80 to 4,000 employees from 2008 through 2016. Preston also formerly co-founded Mile Square Labs as a startup consulting company and is currently a board member for the company, which consists of 30+ expert advisors providing hands-on business consulting, sales and customer success guidance for early-stage to scale-up companies in Europe, Scandinavia, South America & North America. Through his work, Preston has advised, mentored, coached or worked directly with 200+ company founders, investors and accelerators helping them grow their businesses and expand into new markets and segments. About 7shifts 7shifts is a labor management software designed for restaurants. We help managers and operators spend less time and effort scheduling their staff, reduce their monthly labor costs and streamline team communication. The result is simplified labor management, one shift at a time.

Download Podcast TranscriptOur guest today is Mar Yvette, an LA-based lifestyle writer and editor who has worked with some of the world's most recognized media companies including E! News, ABC, Citysearch, Huffington Post, Playboy Magazine, and Good Day LA. She's the founder and editor-in-chief of Homegirl Talk, an online platform that connects and promotes women from all walks of life, particularly women of color. In this episode she tells us about her journey and gives us some real-talk on writing, knowing your audience, and how to break into the media world.Highlights:Mar tells us about her full time editing and writing career, and how she got started as a freelancer in the early 2000s. She started as a music journalist, writing CD reviews for zines; this was the beginning of her portfolio which propelled her to later have  access to interviewing bigger and more important bands. Mar served as an editor for a variety of magazines. She later landed her own segment on the Good Day L.A. morning show which she grew up watching: she considers it a dream come true. Mar talks about how she was in charge of different tasks: field reporting, production, and standing in front of the camera and how these different roles allowed her to explore her many different talents.Mar talks about what inspired her to launch Homegirl Talk: she wanted to create a safe space for girls and women to be authentic, to talk about their real feelings. As a third generation Mexican-American, she envisioned a platform where she could connect women of all backgrounds and colors, and where the content would celebrate women's successes. Mar invites anyone wanting to start their writing career to start by pitching Homegirl Talk for a byline.Mar tells us how she met so many funny people over the years and how important it is to find happy moments in life, and just have fun! We need to find happy moments and enjoy them.To learn more about Mar, follow her on Instagram, visit her website or check out the Homegirl Talk Instagram and website.Interested in learning more about Pitchin'? Follow me on Instagram or book a  Discovery Call here.

iTHINK is hosted by Melissa Brown and Crispin Blackall, series two is asking the question "Do You Have a Start-Up In You?"  interviewing founders of startups small and large, leaders who have taken their business offshore and those that have stayed in Australia.  Beyond the founders we talk to advisors, accelerators, educators, marketers and funders.In this episode we talk to Joanna Bloor.   Joanna is CEO and Founder of the Amplify Lab, she is on the board of Women Entrepreneurs Global and was a board member of Leading Women in Technology for 6 years.Joanna was at Pandora for 4 and half years as VP Sales Operations, overseeing its meteoric growth from $100m in revenue to over $1b in revenue.Her experience of working at the beginning of some of the biggest start ups of the Dotcom era make her a fascinating guest.  Please listen to hear how she describes the potential future you..

On this episode, I interview Rachel Francine, founder of Singfit PRIME, on the concept of women having an "Oxytocin Advantage," which translates to an advantage in leadership, relationships, trust, caring, and connection. Rachel also shares a little about how she co-founded Singfit, a platform that brings music as medicine to over 500 long-term care communities in 43 states. About Rachel: Rachel Francine is a frequent speaker on building preferable futures, innovation best practices, women in technology, and music as medicine for such diverse organizations as the United Nations, the Professional Golfers Association, the Association of Professional Futurists and the American Society on Aging. Rachel began working in interactive technologies in 1996 as a member of the CitySearch.com new markets team and spent over 15 years converting brick-and-mortar products into scalable digital solutions for companies including Ticketmaster, Cars.com, Warner Brothers, The Dallas Morning News, CollegeStudent.com and Al Gore’s Current TV. Disappointed with the trajectory and goals of the commercial technology sector, in 2009 Rachel earned a masters degree in Futures Studies from the University of Houston with a focus on Transformational Economics in order to build organizations that produce quadruple bottom line results. Upon graduation, Rachel co-founded Musical Health Technologies whose award-winning product, SingFit PRIME, brings music as medicine to over 500 long-term care communities in 43 states. Rachel has been featured in Forbes Magazine, The Philadelphia Inquirer, the Houston Chronicle and Fast Company. Connect with Rachel: Twitter: @WeAreSingFIt Facebook: https://www.facebook.com/WeAreSingFit LinkedIn: https://www.linkedin.com/in/racheltspoon/

Born and raised in Lakewood, NJ Robert has always had a profound love for adventure. Working with his father as an electrician and engineer, Robert learned from a very young age what the word "work" meant. Always being interested he developed an interest in cameras. Since 8 years old cameras, photography, aesthetics, interested him. Fast forward 23 years later, Robert now runs two successful companies, the first is the media production company Syslo Ventures, LLC which specializes in media production, digital video, web design, graphic design. The second is Interview Blueprint an online digital training course for anyone struggling to get a job. Having worked around entrepreneurs for the previous 6 years, Robert decided it was time to develop his own company and help people the way he has always aspired to do so. He has traveled the world as far as China and Latin America, the Caribbean and all across the United States, starting in New York City where he interned for Micheal Mailer Films. With clients across the world, Robert has helped hundreds of companies and individuals develop their personal story, and share that story online in Digital Video. Robert got started in digital video back in 2007 when Youtube began to become very large. Companies at that time were interested in telling their stories on Yelp, CitySearch and other platforms, now the game has changed to social media. Robert specializes in a depth storytelling, brand aesthetics, content creation, video FX, editing, cinematography, product development, and distribution. For the last 16 years Robert is at the forefront of his industry and has changed digital video to become exciting, enthralling and most of all interesting to an audience. Robert Syslo is the founder of Syslo Ventures, a media production company which specializes in media production, digital video, web design, graphic design. He previously did all marketing and social media for Grant Cardone With clients across the world, Robert has helped hundreds of companies and individuals develop their personal story, and share that story online in Digital Video.

Brock Weatherup is a founder, mentor, c-suite executive and passionate leader of high growth consumer businesses. He is currently the CEO & Co-Founder of Metamorphosis Partners - a company focused on creating extraordinary value in the pet industry through innovation. He was most recently the EVP & Chief Innovation Officer & Digital Experience at Petco. Previously he was CEO & CoFounder of PetCoach (acquired by Petco) - revolutionizing the Pet Health Care experience. Brock is a CEO, entrepreneur, angel investor, builder of enterprise value and passionate advocate about the consumer and their interactions with digital media & Ecommerce. Brock is also managing partner of Atai Ventures angel investments, co-founder of ICONYC (www.iconyclabs.com) an early stage NYC based Israeli accelerator, investor/advisor/board member for 7+ startups - VeryApt, SideCar, Social Ladder, Ethology and an industry advisor for VC firms EQT Partners, MissionOG & SafeGuard. Brock also sits on the board of Peachjar (Peachjar.com). Previously Brock was SVP/Chief Digital Officer of Petsmart after selling Pet360 where he was CEO the prior 5 years. Brock was also CEO of Fathead and held several leadership positions with InterActiveCorp (Ticketmaster, Match.com, CitySearch, ReserveAmerica). A graduate of University of Colorado Boulder and father of two amazing girls and pet owner to my english retriever named...Boulder.  Support this podcast

“Why are you uniquely awesome?” -Joanna Bloor In this episode, Allison Liddle interviews Joanna Bloor. She's known as a Potentialist (will let her explain what that is) and is this brilliant combination of TED speaker (aka knows her stuff) Coach (she's super people-focused and their - potential) and comedienne. She's been the "behind the scenes" brains in the early stages at Citysearch, Ticketmaster, Opentable, and most recently Pandora. When she left Pandora she decided it was time to reinvent herself again - and boy did she. She's now been invited to talk at all sorts of places (TED, Microsoft, Salesforce, the Army ...) on how we're boring when we introduce ourselves and if we want to be happier, thrive and all the goodness in the modern world we need to do a better job. She's known for doing this magic "transformation" thing which is why she's also called the Fairy Godmother. Tip - you should ask her why she thinks Cinderella is potentially the best team member ever. It will give you a test of how she thinks. Connect with Joanna Bloor: www.joannabloor.com

Jeremy Liew was named by the Sydney Morning Herald as Silicon Valley’s “Most powerful Aussie”. One look at his track record, and it's no surprise why. Hailing from Perth, Jeremy is a partner at Lightspeed Venture Partners. After spending the ‘90s and early 2000s working for web pioneers such as Netscape, AOL, CitySearch, and Interactive Corp, Jeremy joined Lightspeed in 2006 to help the firm, which traditionally was B2B-focused, expand to the consumer. He was the first VC to invest in Snapchat and has recently invested in direct-to-consumer shoe startup Rothy's, consumer goods maker The Honest Company and online lending platform Affirm.In this episode Jeremy...-Talks us through how his career led him to VC in Silicon Valley-Tells the story behind investing in Snap-Discusses best practices for choosing board members-Explains his criteria for investing in consumer tech-Shares tips for founders looking for the right venture partner match

Marke Bieschke arrived in San Francisco in the mid-'90s, got a place to live, and got the first of a couple of dotcom jobs. Those were the days ... ​Today, Marke is the publisher and arts editor of 48 Hills (fundraiser here). He's also part of a collective that owns The Stud, San Francisco's oldest gay nightclub (fundraiser here). In this podcast, Marke shares the stories of his two-and-a-half decades in the city. He ends by reflecting on how the community has reacted in the face of the coronavirus pandemic. ​We recorded this podcast on Zoom during quarantine in San Francisco in April 2020. Photo by Jeff Hunt

Craig and Tony are at YOW! Conference in Brisbane and (despite a bin rolling by) sit down with Barry O’Reilly, co-author of “Lean Enterprise” and author of “Unlearn” and they talk about: Reminiscing about Barry’s resume that includes CitySearch (and its competitor Zip2 owned by Elon Musk), Snake, Wireless Pets on Nokia and Lilo & … Continue reading →

Nicole Myden is seasoned in the world of PR. She has been at the helm of some of the biggest and buzzed-about moments and launches for the likes of Citysearch.com, Merrell, FabFitFun, Brew Dr. Kombucha, Colorescience, Roxy + Quiksilver, PALETA Farm-to-table meal delivery and so much more. Nicole now runs her own consulting services for small businesses known as @thePRconcierge and hosts events, #PRposeevents, because she believes everyone is worthy of PR no matter their budget.

George Lawrence Founder & CEO, MerchantWords Bio: Bold, dynamic, and innovative are just a few of the words that come to mind when describing MerchantWords founder George Lawrence. Overcoming personal obstacles to build a multi-million dollar technology company, George has used his remarkable ability to creatively solve problems to help over 100,000 entrepreneurs achieve e-commerce success. A software developer by trade, George got his professional start at the beginning of the internet with the Peter Norton Consulting Group, where he worked on Norton Utilities. He was a founding member of the Citysearch team; and helped create the software that launched the world’s first online automobile shopping platform at CarsDirect. At TigerConnect, George developed the web and mobile platforms for their clinical communications software. Discovering a gap in the data-driven e-commerce market, George derived an innovative way to collect shopper keyword phrases, so Amazon sellers could find unique opportunities to bring new products to market – thus, MerchantWords was born. Since 2012, MerchantWords has helped entrepreneurs, brands, and agencies discover new opportunities, achieve successful product launches, and run profitable advertising campaigns online – on Amazon and beyond. Sponsors: Drip – Get a free demo of Drip using this coupon code!Spark Shipping – eCommerce Automation Links: http://merchantwords.com/bizofecomhttp://youtube.com/MerchantWordsOfficialhttp://facebook.com/MerchantWordsOfficialhttp://instagram.com/MerchantWordshttp://twitter.com/MerchantWords Transcript: Charles (00:00): In this episode of the Business of eCommerce. I talk with George Lawrence about how to get into the minds of your customers. This is a business of e-commerce. Episode one 17. Welcome to the business of eCommerce. The show that helps e-commerce retailers start, launch and grow their eCommerce business. I mean host Charles Palleschi and I talk today with George Lawrence. George is the founder and CEO of merchant words or the merchant words. He helps entrepreneurs, brands and agencies discover new opportunities that chiefs discussion with product launches, run profitable advertising campaigns online, Amazon and beyond. I asked George and the show today chat about some ways you can get into the minds of your customers. So, Hey George, how are you doing today? George (00:46): Fantastic. Thanks for having me on. Charles (00:48): Yeah. Awesome to have you on. Definitely love the concept kind of getting into the mind of your customers. Um, I like from a high level and then kind of talk about, I love talking about kinda how you actually do that tactically. Like, what are some ways, um, you know, as an eCommerce retailer, everyone says that everyone says you need to get in the mind of your customer is, it's kind of something we've heard again and again, but I love talking about some ways on how to do that as a retailer. I like, and you know, I've heard before like reach out to them and talk to them, that sort of thing. But you specialize in this. What are some things you would recommend as far a retailer out there? George (01:25): Great question. You'll, you know, let me tell you first. What I see people do and when I see people do is they chat with their friends. First of all, I was like, Hey, if I built this, would you buy it? I'm like, Oh brother, you know, you gotta you gotta get some real opinions. Uh, but you know, the interesting thing is it's so easy to do this, but so few people really kind of make it a priority and that, that astounds me. So one of the things that I like to tell folks is, look, you got to remember that people don't search using the physical aspects of the product. People don't search for, you know, I need something that's so many inches tall and so many inches wide, et cetera. People search for the need that they have or the problem they're trying to solve.

Preston Junger is the former Yelp VP of Brand Sales (#82) for 8 years, and has been a lifelong builder & believer in new ideas and great people. Before Yelp, he led sales teams at IAC (Evite, Citysearch, Ticketmaster, Match.com, Expedia) Yahoo! & Apple. As a lefty sports enthusiast, and a family man, he devotes a lot of time to the court, soccer pitch, ski slopes and traveling with his family, which allows him to maintain a thoughtful and balanced perspective. Preston is currently Vice President & Head of U.S. Operations for 7shifts which is simplifying labor management and improve performance for restaurants, freeing up time for managers to focus on serving their customers. Preston also formerly co-founded Mile Square Labs as a startup consulting company, and is board member for the company, that consists of 30+ expert advisors providing hands-on business consulting, sales and customer success guidance for early-stage to scale-up companies in Europe, Scandinavia, South America & North America He’s an optimistic entrepreneurial-minded business leader, advisor, board member & mentor with international experience. He has a proven track record in raising the bar for success with his unique perspective and commitment to building companies, innovative thinking and execution. Junger excels in coaching and inspiring others to rally around a common mission, not following the status quo.

Summary: There are only 2 ways to gain wisdom: 1) learn from your own experiences and failures or 2) learn from the experiences of others. In this episode we discuss the reality of building and selling an agency with Hannah Paramore Breen, founder of Paramore Digital and author of Business Ownership- The Joy, The Pain, The Truth: A Survival Guide. This is a topic on the mind of any business leader. It’s something that’s often idealized, but rarely understood.    Resources Mentioned:    Business Ownership- The Joy, The Pain, The Truth: A Survival Guide by Hannah Paramore Breen     Top 3 Curtain Pulls in this episode: Understand from the beginning that you’re building an asset that will help create a life that you want to live in the future. Run your business with the intention of building a healthy business that will provide the life you want! As a business owner, the process of selling can be exhausting and emotional. The importance of relationships and mentors is more important in this season than ever. If you’re a business owner, get a hobby! Something that will take up brain space and ensure that you have a life outside of the office- this work-life balance is absolutely necessary to mental health.   About Our Guest: Hannah Paramore Breen: Former CEO of Paramore Digital, a digital agency she ran from 2002- 2016. Through the years she navigated the world of business ownership- including the highs and lows that inspire you to achieve and make you want to quit. Fast Company, Business Insider, The Wall Street Journal, Bloomberg business week, and the New York Times have all profiled Hannah’s candid, no-nonsense style and approach to leadership and the daily struggles that come with owning a high growth digital agency. She also has a 12.3 handicap on the golf course!   About The Guys:  Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob:  Bob on LinkedIn twitter.com/BobHutchins instagram.com/bwhutchins Bob on Facebook Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad: Brad on LinkedIn Anthem Republic twitter.com/bradayres instagram.com/therealbradayres facebook.com/Bradayres Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken:  Ken on LinkedIn Metacake - An Ecommerce Growth Team Growth Rebel TV twitter.com/iamKenOtt instagram.com/iamKenOtt facebook.com/iamKenOtt   Show Notes: [3:38] Bob asks Hannah: What was the motivation behind writing your new book? “Adam Bryant wrote the foreword of the book, his first line… says there’s too much happy in business. And I agree with that…. It’s hard to get your peers to tell you the truth.” [5:00] Hannah: “I feel like I have something to say, particularly to business owners who want to know what to do with what they’ve built, because that was my big question the last three years or so… have I become the limiting factor to the company?” [7:33] Bob asks Hannah to speak on business being “a process of continual shedding” The positive side of this shedding process is that eventually all owners begin to shed their responsibility and delegate to others, allowing growth to be broad instead of deep. This allows the company to be structured The negative side of this shedding is that eventually you do transition away from direct 1-on-1 relationships with the staff and instead hand those roles over to managers and directors, etc.  “It took me a long time to learn the difference between a CEO and a President of the company… If I had found that President for my company in time, maybe I would have had an additional choice.” [10:05] Bob asks: “In your book you discuss trying to find your #2 within the first 5 years- is that what you’re talking about here?” Hannah: When you’re a business owner in any type of business round table, they always want to know what your exit plan is and who your number two is.  “When I got to the point that I knew I needed it (a President), it was hard to hire it because we had a legacy of promoting from within… to hire outside felt like that would be really disruptive to the culture of the company.” Had she had a partner in this, the process would have been a lot less lonely.  [13:00] Ken asks: “Where did you go outside of your company, or could you go anywhere to find those peers?” Hannah: “I had been in business for four years or so by the time I got an EO… that was good for me in a lot of ways.The good thing about EO is that it’s non competitive… the bad thing is that it’s non competitive,” meaning that while you can learn from people there, the lack of competition means learning is slower paced and not exact. [14:35] Bob asks: “Being early in the digital agency space and seeing this whole world transform and being a part of it- What was it like engaging and interacting with generational differences?” As the age gap between herself and the people she was hiring got wider and wider, “...there was just a huge disconnect… I cared about them as people, but I couldn’t take the time to get to know them at that many years in business… it’s hard on relationships and especially on the owner when you feel alone… you begin not to trust.” [15:42] Hannah: “You begin to not trust your staff because you know that at that age, you’re a pit stop on their way to somewhere else and turnover is very hard on project work.” [15:50] Ken asks: “It seems more often than not in the agency world or even maybe other service businesses as well… you might end up in business without wanting to be in business, is that right? And so you don’t have that ‘thing’ that pulls you through.” [16:41] Hannah: “Exactly… people get into marketing or creative jobs because it seems like fun… a good place to start… and I do think in the agency world you have a lot more turnover. And the thing is… clients expect it.” “I think that there’s also a lot of misconceptions on their side or just… wrong expectations on the employee’s sides that it will always be fun...they expect to continue their college years inside the business...there will come a point where it’s just work, man, it’s time to run a business.” [18:35] Ken asks Hannah why she chose to start an agency [18:52] Hannah: “I was a classical piano major in college. My dad was a preacher, and my mother was a housewife… I didn’t have any kind of career aspirations… I was just on the borderline when women took off in the 70’s… some things happened that sent me off on a different path. I worked a lot of soul-sucking jobs in my career… so I’ve never had a business class or a marketing course in my life.” Eventually she was laid off in a large corporate restructuring and a headhunter offered her a job at Citysearch, an online city guide. She understood the company’s mission quickly and flourished there.  [20:36] “I loved that job and that job changed my life. And it was so early in the industry that you were just learning on warp speed every single day.” She was with Citysearch for 3 years, and because her role there was high profile she had no problem getting other jobs- the difficulty was keeping them through the recession of the late 2000’s.  [22:35] Ken: “So would you say, the reason you got into your agency was because of the excitement and the freedom?” The industry was inherently exciting because it was so new.  The process of finding a job that was sustainable that also offered her the freedom she wanted and allowed her to truly trust the people running the agencies- this lasted through 4 jobs. Meanwhile, she built contacts and knowledge in a niche market and was acutely aware of the holes in the market. [23:30] “The core values of my company that I eventually wrote like three years in, they reflected so much of frustration from the industry.” One of those things was 100% delivery on the promises made to clients. At the time, it was hard to get that result because “Traditional agencies had the clients, but they did not have the digital talent and they didn’t understand it… they couldn’t get good digital people to work for them because even if they grew digital to be 20% of their revenue, it was only 20% of their revenue. So it was always disrespected. It was given the short sheet… and you can’t get good talent to work for you like that… So that was the hole in the market that I saw. And so I really thought that I would consult for a while… but that frustrated me because I want to see the ideas finished.” [25:00] “So I hired a project manager, and then I hired a developer, and I needed two, and then it’s over. Then you have a company.” [28:30] Bob asks: “What was it like being a woman-owned digital agency starting back then?” Hannah speaks on how natural it was. In the beginning she won “woman in the industry” awards but eventually stopped applying for them because “I don’t want anything in front of business owner… it offends me to be called a woman business owner. Anything else just lowers the bar… I wanted to just compete.”  She speaks on understanding the reality of being a “woman in the industry” but just never paid attention to it.  [31:00] Ken asks about the process of actually selling her business. “So from the outside, you start a business, you grow it to $5, $6 million, which is awesome. And you sell it. That looks awesome and exciting- and I guess a lot of people would idealize that. But talk about some of the ups and down in that?” “In our industry that is so project-focused, it can be hard to find a place to celebrate… it felt the same selling the business. I sold it fast, I was not marketing it out. But in the back of my mind...I’d love to sell but I didn’t think it was possible.” [32:30] Ken and Bob ask where that lack of belief came from. “... because of the fact that it’s a project oriented industry and there aren’t any longterm contracts… so what’s the value? I couldn’t understand how to quantify that value… but there are strategic buyers out there.” “I had a strategic buyer who… saw the value that I couldn’t see in the business… they wanted to be in Nashville, and wanted the diversity in their client base, and they needed digital talent.” “Most of these deals fall apart… like in the last few weeks. It is extremely scary.” [34:15] Bob: “Was that something that kept you up at night? Like… this is either a home run or it’s going to fall flat.” Hannah: “Yes. Because you cannot do it in secret.” Hannah speaks on the risks of letting other in on the process of selling. Bringing VP’s into the discussion leaves room for them to doubt your commitment to the business if the deal doesn’t go through.  [36:00] “You spend months going down that road to sell, which means that you are choosing to not engage in business development like you normally would… so your business development pipeline starts to dry up… everything makes you angry, you’re emotionally wrung out… it’s not fun anymore… If you have a vision for something else, if you have the opportunity to sell your business and make good money and good multiple on your business… it takes serious consideration at least.... Because there are very few times in your life that you have the opportunity to do a deal of that size… and in the kind of industry which changes so rapidly, your skillset can be antiquated.” She met her buyer in December and the papers were signed the following November 31st. She had a 2-year workout process. Tip: Negotiate a shorter workout! [38:14] Brad asks about the relationship with her staff and what their response was to her.  The process of deciding to sell, telling her staff, and then working out her tenure with the company was a challenging process. It took her 6 months to truly accept that the business was no longer hers after the papers were signed.  “Whether someone wants to work for new owners is the question.” [43:00] Ken asks Hannah: “Are there any things you would do differently? What are the top 3?” #1: “I would work longer on understanding that I was building an asset that was supposed to enable my life… I didn’t have high enough expectations for that, so I gave everything to the business… If you are 35 years old and own business, when you are 45 years old, you’re going to feel differently about that business than you do now.” You are GOING to want to spend your days differently, so make sure you’re building a business with that reality in mind and enable that life rather than keeping you sucked in. [45:51] Ken reiterates 2 awesome points: “Number one, make sure you’re enjoying what you’re doing… we spend more than half our lives in business, so it has to be something you enjoy… And number two… you’ve got to build it so that it’s a smart business. It creates a profit. It’s built assets… so that ultimately, like you said, it can not only fulfill your destiny where you need to be but also everyone who works for you… this business has to be on the rails.” [46:41] Hannah: “A lot of time the right reason for making decisions is a financial reason. The company needs to make profit.”  The most fun part of owning a business is watching people grow, along with watching your bank account grow. It’s necessary! [48:00] Bob asks: What one thing could 60 year old Hannah tell 42 year old Hannah?  Hannah: “I was told that every agency owner should have a hobby that takes a lot of time, that’s expensive, and that’s preferably dangerous…. The danger meaning that it needs to be something that if you don’t concentrate on it absolutely to the exclusion of everything else, you can’t do it well.” “I got a passion that made me impatient with overwork. You need to love this hobby so much that it makes you impatient to get out of the office because that creates the balance in your life because your business is going to take from you anyway. You’re going to spend a lot of time there, it’s going to get the best of your thought process. It’s going to get the best part of your time, and you have to have something that competes against that.” [51:23] Bob asks: “What are the things you see… starting new digital agencies these days. What are some things that you’re seeing and want to advise them about?” [52:02] Hannah: “The lack of business acumen… there’s no way in life that a 20 something year old is right around a business… young owners are too altruistic by nature and aren’t ready to navigate the waters you get into when you start doing real business… Lean into humility.” [54:00] Ken mentions mentoring as a way to open yourself up to be the shortcut for new people in the industry. “There’s two ways to gain wisdom, by other experiences or your own experiences. The normal way is to make your own mistakes, which is great… but the smarter way is to find other people who have done it and learn from them.” [55:43] Hannah: “I’d love for my legacy to be to change the relationships between business owners so that we have a much more collaborative culture.” [56:07] Bob adds: “That’s our dream. And I think… you’ve got to get beyond the business principles and you’ve got to be willing to and be vulnerable into the personal, the psychological, the emotional, because that is the emotional intelligence around business ownership.” [1:06:55] Hannah: “... a strong spiritual foundation for me is a reason outside of what we see every day… we’re supposed to leave the world a better place. Accepting that you’re not going to have perfect balance in your life every day is a process… so you have to let go of your own expectations of what your life is supposed to be like and reframe that for yourself.” It can be sad and even scary to think that your company will run just fine and even expand without you, but it’s also a really great thing. Because if you sell your company and it immediately fails, you haven’t built a very stable company.

What makes a bargain wine? How can you prepare artichokes to be more wine-friendly? Should you plan a trip to Canada's wine regions? In today’s episode, I’m chatting again with Mark Pascal and Francis Schott, on their excellent radio show The Restaurant Guys. If you missed part one of our conversation, go back to episode 56 after you listen to this one. Mark and Francis have been in the fine dining and wine retail business for more than 25 years, and co-own Stage Left Restaurant in New Brunswick, New Jersey, which the New York Times has ranked in their excellent category and Citysearch named among the Top 10 Restaurants in America and Worth The Drive from any Major City. They also own a second restaurant called Catherine Lombardi as well as the Stage Left Wine Shop. I wanted to share this one with you because we chat about tips on spotting bargain wines, pairing wine and veggies, including the especially tough match of artichokes, and why Canadian wine regions are excellent places to vacation. This is actually two episodes rolled into one as I’ve been a guest on their show a number of times. Enjoy the episode!   Highlights How can my mobile wine app make your wine-shopping life much easier? Why do you have to put more effort into finding bargain wines? Which region-based rule can help you find great bargain wines? Where can you find the most vibrant wine destination on the east coast of the US? Do Canadian wine regions make good tourist destinations? Are some wines better suited to certain seasons? Which characteristics can you look for in a good wine to pair with vegetables? Why should you give a toast at your next celebration? To learn more about the resources mentioned in this episode, visit https://www.nataliemaclean.com/59.

Bold, dynamic, and innovative are just a few of the words that come to mind when describing MerchantWords founder George Lawrence. Overcoming personal obstacles to build a multi-million dollar technology company, George has used his remarkable ability to creatively solve problems to help over 80,000 entrepreneurs achieve e-commerce success. A software developer by trade, George got his professional start at the beginning of the internet with the Peter Norton Consulting Group, where he worked on Norton Utilities. He was a founding member of the Citysearch team; and helped create the software that launched the world's first online automobile shopping platform at CarsDirect. At TigerConnect, George developed the web and mobile platforms for their clinical communications software. Discovering a gap in the data-driven e-commerce market, George derived an innovative way to collect shopper keyword phrases, so Amazon sellers could find unique opportunities to bring new products to market – thus, MerchantWords was born. Since 2012, MerchantWords has helped entrepreneurs, brands, and agencies discover new opportunities, achieve successful product launches, and run profitable advertising campaigns online – on Amazon and beyond. About Supplier Community Whether you're looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides access to emerging and experienced retail thought leaders from across the globe. From Amazon to Walmart, eCommerce, and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today's fast-paced and ever-changing retail ecosystem. View a list of our live events: https://supplier.community/events Connect with Supplier Community Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/ Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliercommunity Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercommunity Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

In today’s episode, I’m chatting with Mark Pascal and Francis Schott, on their excellent radio show The Restaurant Guys. They’ve been in the fine dining and wine retail business for more than 25 years, and co-own Stage Left Restaurant in New Brunswick, New Jersey, which the New York Times has ranked in their excellent category and Citysearch named among the Top 10 Restaurants in America and Worth The Drive from any Major City. Since I’ve chatted with them, they’ve launched a second restaurant called Catherine Lombardi and their Stage Left Wine Shop is booming. Although their radio show was wildly popular, they decided to retire it and focus their time on the restaurants and wine boutique, and actually get a full night’s sleep now and then. I wanted to share this one with you because we dig into some of my most personal and earliest wine stories as well as tips on how to choose a great festive wine, pairings for turkey dinner and navigating a big restaurant wine list. This is actually two episodes rolled into one as I’ve been a guest on their show a number of times. Enjoy the episode!   Highlights How do you become a wine expert? How can you tackle a daunting restaurant wine list? Should you always follow the advice of a restaurant’s resident wine “expert”? Are you able to fit wine into your weight loss diet? Why is wine the perfect companion for your holiday meals? Can you serve Champagne before the start of the meal? Where can you look for Sparkling Wine that tastes as good as Champagne? What’s the correct temperature for you to serve Champagne? How do you figure out how much wine you should buy? What can you do to make sure the wine you bring to dinner is well-received? To learn more about the resources mentioned in this episode, visit https://www.nataliemaclean.com/56.

In this episode of Lean the F*ck Out, we talk with Mar Yvette, an LA-based lifestyle writer, editor, on-air host and founder of the online platform Homegirl Talk. Mar talks about the platform she built and the importance of creating a space for women of all walks of life to keep it real and share stories, struggles and successes. Homegirl Talk Episode Highlights: On celebrating your own culture. The struggle with internalized racism that often leads to shame, even within one’s own culture. The importance of accepting, embracing and celebrating your culture. For Mar, confidence came with worldly experiences, education, stronger work experiences, etc. What Mar has learned from doing Homegirl Talk We have to be the light and share each other’s stories. Women need a space to keep it real. Our power is finding that we are all more similar than different. It’s been surprising how women have been willing to open up. Mar’s advice to women thinking about leaning out and doing their own thing: Be fearless - just do it Being fearless doesn’t mean without fear, it means moving through the fear! Might be the first step in making your dreams come true Mar Yvette Mar Yvette is an LA-based lifestyle writer, editor and on-air host who has worked with some of the world’s most recognized media companies including E! News, ABC, Citysearch, Huffington Post, Playboy Magazine and Fox News Latino. She is the founder and editor in chief of Homegirl Talk, an online platform to connect and promote women from all walks of life. You can find her on Instagram at @therealmarpop. You can find Mar online at: https://www.homegirltalk.com/ https://www.instagram.com/homegirltalk/ https://www.facebook.com/homegirltalk https://twitter.com/homegirltalk Download the FREE Lean the F*ck Out Launch Kit If you are thinking about starting a business or side hustle, check out our Lean the F*ck Out Launch Kit. The kit gives you tools and inspiration to start thinking like a fempreneur and start designing the life you want! You’ll receive a guided meditation to help you figure out your vision, a budget worksheet to see what you need financially to make a go of it, daily practices including printable worksheets and daily affirmations to help you keep your head up when your confidence is waning. Again, it’s free and it’s available at leanthef-ckout.com/launchkit. Music: Sunshine by The Icicles

Amisha Gandhi is the VP Influencer Marketing & Communications at SAP Ariba and SAP Fieldglass. She is also the Creator of the SAP Global Influencer Program, which she took from pilot to a full-scale global function across SAP with the purpose of driving influencer marketing across the entire customer journey – from awareness to demand-gen to advocacy. SAP Ariba is a leading business commerce network. It combines cloud-based applications with the world's largest Internet-based trading community to help companies discover and collaborate with a global network of partners. SAP Fieldglass is a leader in external talent management and services procurement. Its cloud-based open platform has been deployed in more than 165 countries around the world. Amisha has worked in marketing communications and social media roles in Silicon Valley for the past 15 years. In that time, she has worked with startups and notable brands such as Citysearch.com, HP, Google, Accenture, Merrill Lynch, VISA, and Time-Warner. She joined SAP in 2010 as Director of Global Corporate Communications and Global PR Lead for Mobile. She went on to become Senior Director of Mobile Product Marketing, and then the Global Head of Influencer Marketing. In April 2018, she took on her current role with SAP Ariba, and added SAP Fieldglass to her scope of responsibilities very recently.   Links: SAP website SAP Ariba website SAP Ariba podcast series SAP Ariba YouTube channel SAP Intelligent Spend site SAP Fieldglass website Amisha on LinkedIn Amisha on Twitter   This episode was sponsored by Vistatec.

On this week’s episode of This Much I Know, Carlos welcomes Joe Cohen to the hot seat. It would be hard to find someone with more experience in building ultra-successful consumer, entertainment and leisure marketplace businesses than Joe who founded Seatwave (acquired by Ticketmaster) after having served as the global COO of Match.com, and served as GM at Ticketmaster and Citysearch to name just a few. Joe is now an active angel investor and sits on the board of Sofar Sounds, Spektrix and Freda Health. Tune in to hear Joe walk us through his incredible journey - from attempting college six times to no avail and producing a documentary film before getting a job at Disney where he pitched a web-based product for the first time to his boss, all the way to founding and exiting Seatwave, the UK’s leading fan-to-fan marketplace. Joe reflects on the challenges he faced in dealing with fundraising from leading investors, the crucial issue of balancing supply and demand in the formative stages of a marketplace business, as well as the effect that different leadership styles and levels of transparency has on company culture. Links: Joe Cohen - twitter.com/Cohen_Goes_HAM Ticketmaster - www.ticketmaster.com Carlos Espinal - twitter.com/cee Seedcamp - www.seedcamp.com

Ep #104 - In this episode of The Driven Entrepreneur, I am joined by Bonnie Bruderer, an amazing entrepreneur with a massive resume and big accomplishments. Bonnie is a film and TV producer with over 700 television segments, and the writer, director, producer of the documentary film "Influencer" which dives into the social media generation and the advertising industry. With a strong background in technology and media, Bonnie started her career at companies like CitySearch, NBC Internet, Active Networks and learned firsthand how to build and sell emerging media. She worked for two decades, touring with some of the world’s top personal development gurus including Tony Robbins, Harvey Mackay and others.  Bonnie has also graced the big screen as an actress featured in the film "Fight Valley" which stars several UFC fighters including Miesha Tate and Holly Holm. Bonnie will address this experience and give some back story on how it came about. Bonnie has taken her diverse experience in the media industry to create BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks. She will share about the genesis of Binge Networks in this episode and share about how it all started. There is lots of great information. Enjoy the interview.   Learn More About Bonnie Bruderer and Binge Networks at the link below: https://www.bingenetworks.tv/ Get Information on Bonnie's "Influencer Film:" https://www.InfluencerFilms.com/ Follow Binge Networks on Facebook: https://www.facebook.com/BINGEnetworks/   Please remember to rate, review, and subscribe to the show if you have not already done so. We love to hear from you. Please share your feedback, guest suggestions, or ideas for show topics on social media. Facebook: @mattbrauning Instagram: @mattbrauning Twitter: @mattbrauning www.mattbrauningpodcast.com www.fireboxbook.com Get Your Copy of Matt's new book on Amazon: https://www.amazon.com/Firebox-Principle-Drives-Every-Entrepreneur-ebook/dp/B07FDKK9QW    

In a noisy world it's becoming harder to connect with your audience. Your message and story is being lost in the clutter of all the content. So how do you stand out in a noisy world? How can you find your tribe and connect with them? Bonnie Bruderer is changing the game by creating a platform to connect directly to your audience and cut through the noise. In today's episode we discuss:-Building Exposure-Distributing your content-Content Creation-Monetizing your content-Audio vs Video content-Sustainable content creationBonnie Bruderer is a film and TV producer with over 700 television segments, and the writer, director, producer of the documentary: INFLUENCER on the social media generation and the advertising industry. With a strong background in technology and media, she started her career at companies like CitySearch, NBC Internet, Active Networks and learned first hand how to build and sell emerging media. She worked for two decades, touring with some of the world’s top personal development gurus including Tony Robbins, Harvey Mackay and others. She founded BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks. The company has a proprietary technology that can instantly get any video content featured in outlets all over the world. She is a kickboxer, an avid dog-lover, and auntie and has starred in multiple fight movies. She is also a four-time author and holds 10 certifications in human potential and coaching, including Columbia University’s Executive Coaching Program.Connect with Bonnie Bruderer: Twitter: @bingenetworks Facebook: @BINGEnetworks Website: www.bingechannels.com and www.bingenetworks.tv Email: pr@bingenetworks.tv Instagram: @watchbingetv Today's episode is sponsored by Flocksy and OpportunityInChina.com

Individuals get disrupted, not companies Barry O’Reilly is the Author of Unlearn: Let Go of Past Success to Achieve Extraordinary Results and Lean Enterprise: How High Performance Organizations Innovate at Scale. In this episode, Barry and Brian Ardinger discuss creating a culture of experimentation in enterprises and seeing everything as an assumption.  Barry came to the U.S. from Ireland and worked at City Search “putting people on the Internet.” He then joined a mobile games development company, which helped him develop an experimental mindset. After this, he moved to Australia to make next-gen content for E-learning in Southeast Asia. Finally, he joined a consultancy in London called ThoughtWorks, where he helped companies reinvent their portfolio management and learn how to fund and test ideas.  In Lean Enterprise, Barry’s first book, he highlights how to create experimentation in enterprises. Amazon does this well because the culture encourages cheap and fast experimentation. They can gather better data, unlearn existing beliefs, and learn new behavior which helps them break through and innovate. In Barry's new book, Unlearn, he says people recognize that they always have to be learning, but it’s tough to learn new things. The limiting factor is the ability to unlearn behavior especially when it’s made the person successful. Barry highlights the most bureaucratic regulated companies and describes how they are making amazing changes.  Barry also hosts Exec Camp, where execs leave their businesses for up to eight weeks to launch new companies that are intended to disrupt their existing companies. It’s like an accelerator for senior leaders. They learn and unlearn new things about themselves. For example, the International Airlines Group came to Exec Camp, to launch six new ideas to disrupt the airline industry. They tested ideas with customers and had to unlearn the behavior of pushing ideas on customers. They soon began to see everything as an assumption. We’re conditioned to believe that the way we solve a customer problem is the only way to do it, however, tech changes how we can solve problems. Individuals get disrupted not companies.  FOR MORE INFO To find out more, go to Barryoreilly.com on Twitter @BarryOReilly. You can also find his book on Amazon. If you liked this podcast, try Ep 99 Ryan Jacoby with Machine, Ep 43 Ash Maurya, Author of Scaling Lean, and Ep. 20 Lisa Kay Solomon with Design a Better Business GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Barry O’Reilly is the Author of Unlearn: Let Go of Past Success to Achieve Extraordinary Results and Lean Enterprise: How High Performance Organizations Innovate at Scale. He and Brian Ardinger discuss creating a culture of experimentation in enterprises and seeing everything as an assumption.  Barry came to the U.S. originally from Ireland on a student visa and worked at City Search “putting people on the Internet.” He soon joined a mobile games development company and created a popular game called Wireless Pets. Soon large corporations started calling asking the company to build games. This caused Barry to develop an experimental mindset. Soon Barry moved to Australia to build next-gen content for E-learning in Southeast Asia. Game design and game theory is teaching new skills in safe environment. It allows for rapid experimentation and behavior. Then Barry joined a consultancy in London called ThoughtWorks. They were pioneers in Agile software development where he worked with companies to reinvent portfolio management and how to fund and test ideas.  Barry’s first book, Lean Enterprise, highlights how to create experimentation in enterprises. Amazon does this well because they have a culture that makes experimentation cheap and fast. They are able to gather better data and are unlearning existing beliefs and learning new ones that can help them break through and innovate.    In his new book, Unlearn, Barry says people recognize that we always have to be learning, but it’s tough to learn new stuff. The limiting factor is the ability to unlearn behavior especially when it’s made you successful. Letting go and moving away from things that limit us, like outdated info. Barry highlights the most bureaucratic regulated companies in his book and describes how these people are making amazing changes.  Barry also hosts Exec Camp, where execs leave their businesses for up to 8 weeks to launch new businesses to disrupt their existing companies. It’s like an accelerator for senior leaders. They learn and unlearn new things about themselves. For example, the International Airlines Group came to Exec Camp, to launch six new ideas to disrupt the airline industry. They tested ideas with customers and had to unlearn the behavior of pushing ideas on customers. They soon began to see everything as an assumption.  We’re conditioned to believe that the way we solve a customer problem is the only way to do it. Tech changes how to solve problems. Startups are able to start with a blank set of assumptions. Individuals get disrupted not companies. If you are adapting your features and behaviors, you won’t be disrupted. May need to shift your tactics or beliefs.  FOR MORE INFO To find out more, go to Barryoreilly.com on Twitter @BarryOReilly. You can also find his book on Amazon. If you liked this podcast, try Ep 99 Ryan Jacoby with Machine, Ep 43 Ash Maurya, Author of Scaling Lean, and Ep. 20 Lisa Kay Solomon with Design a Better Business GET THE LATEST RESOURCES Get the latest episodes of the Inside Outside Innovation podcast, in addition to thought leadership in the form of blogs, innovation resources, videos, and invitations to exclusive events. SUBSCRIBE HERE For information regarding your data privacy, visit acast.com/privacy

Bonnie Bruderer is a film and TV producer with over 700 television segments, and the writer, director, producer of the documentary: INFLUENCER on the social media generation and the advertising industry.  With a strong background in technology and media, she started her career at companies like CitySearch, NBC Internet, Active Networks and learned first hand how to build and sell emerging media. She worked for two decades, touring with some of the world’s top personal development gurus including Tony Robbins, Harvey Mackay and others.  She founded BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks.  The company has a proprietary technology that can instantly get any video content featured in outlets all over the world. She is a kickboxer, an avid dog-lover, and auntie and has starred in multiple fight movies. She is also a four-time author and holds 10 certifications in human potential and coaching, including Columbia University’s Executive Coaching Program. Here are our social media handles: FB: https://www.facebook.com/BINGEnetworks/ IG: https://www.instagram.com/watchbingetv/ TW: https://twitter.com/bingenetworks LI: https://www.linkedin.com/in/bingenetworks/

As a Partner at Upfront Ventures, Kara Nortman focuses on the human element of venture capital. In conversation with host Ben Perreau, Kara explains what she looks for in founders, and how she is helping to increase female representation in the venture capital industry through All Raise, an initiative to accelerate the success of female funders and founders. Kara maintains a portfolio of companies including Qordoba, Parachute, Stem, and Fleetsmith. Before joining Upfront Ventures, Kara co-founded Moonfrye, a children’s e-commerce company. Prior to Moonfrye, Kara spent close to seven years at IAC where she acted as the Senior Vice President and General Manager of Urbanspoon and Citysearch. She was also a seed investor and advisor to Tinder.

Ian is the co-founder and CEO of ZipRecruiter, connecting millions of SMBs and job seekers through innovative mobile, web, and email services. Prior to ZipRecruiter, he played an executive role at multiple early-stage to mid-size startups in the Los Angeles area, including CitySearch, Stamps.com, Rent.com, and Pictage. When he isn't creating the product roadmap and speaking on behalf of ZipRecruiter, he is with his wife and kids at the beach or playing his favorite sport: soccer. Top 3 Value Bombs: 1. Remember, you’re not just recruiting candidates to fill an open position - you're also selling them to come work at your company. 2. The only time you should hire is when you've already solved the problem, and you now need someone to manage the solution. 3. If any task inside your business is taking more than 25% of your time, you need to stop and say, It’s time for me to hire. Try ZipRecruiter for FREE - ZipRecruiter Sponsor: ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free! Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!

MHNR Network is always looking for ways to have our content in front of more people. We've aligned with Binge Network TV so that our podcasts, Facebook Live posts, and other digital content can now be streamed across 50 television networks such as Sony, Roku, Hulu, Apple TV, and more. Join our founder, Kristin Sunanta Walker, as she interviews the founder of Binge Networks. Bonnie Bruderer is a film and TV producer with over 700 television segments, and the writer, director, producer of the documentary: INFLUENCER on the social media generation and the advertising industry.With a strong background in technology and media, she started her career at companies like CitySearch, NBC Internet, Active Networks and learned first hand how to build and sell emerging media. She worked for two decades, touring with some of the world’s top personal development gurus including Tony Robbins, Harvey Mackay and others.She founded BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks.The company has a proprietary technology that can instantly get any video content featured in outlets all over the world. She is a kickboxer, an avid dog-lover, and auntie and has starred in multiple fight movies. She is also a four-time author and holds 10 certifications in human potential and coaching, including Columbia University’s Executive Coaching Program.

Focus On Local SEO To Rank Higher In Google For Locally Based Searches What is local SEO? How does local SEO work? How do you use local SEO marketing to rank locally in Google for the searches you want? In this episode we'll answer these questions and run down the most important things you should be doing to get found locally in Google, and Bing. Learn what you need to do on your website, plus the importance of social media profiles and review portals as it relates to your local presence. We'll round up some tips from previous episodes, plus talk about some new tactics too! YOU'LL LEARN If you're trying to get found locally, you need to setup your Google My Business (GMB) You need to be appearing in the top 3 results within the GMB for searches Getting reviews on your GMB will help with your local search rankings Google Posts (within GMB) expire after 7 days, so post weekly to stay visible Choosing the primary category for your GMB is very important Take advantage of the Business Description in the GMB and fill it out Make sure you properly setup your Service Area Business if you visit your customers You can setup a GMB even if you do not have a website yet, and still rank in Google Get setup on Bing Places to show up in the Bing map pack, for local searches in Bing Setup business pages on the main social networks (Facebook, Twitter, LinkedIn, etc) Put up a profile on popular review portals such as Yelp, CitySearch, and similar It's very important to keep your NAP (name, address, phone number) consistent on all listings Local SEO just means that your efforts focus on showing up for your local city, not nationwide Make sure your GMB primary category is leveraged heavily on your homepage List your physical address twice on your homepage, once above the fold and once in the footer Put your phone number at the top of your website, and make it big, bold, and contrasting Get local backlinks by sponsoring clubs, teams, and organizations in your city View the show notes, resource links, episode transcript, and watch the video version at https://www.localseotactics.com/episode25

Bonnie is a film and TV producer with over 700 television segments, and the writer, director and producer of the documentary: INFLUENCER on the social media generation and the advertising industry. We discuss: Bonnie’s career journey and her visionary thinking that inspired many twists and turns along the way [2:54] What entrepreneurs need to balance in order to be successful in new and emerging business areas [7:28] The connected device space: marrying all the technologies [11:15] The power of content on purpose [13:26] Pros and cons of the safety net of reccurring revenues [15:30] What most solopreneurs dealing with human potential overlook when it comes to scaling their business [19:35] With a strong background in technology and media, Bonnie started her career at companies like CitySearch, NBC Internet, Active Networks and learned first-hand how to build and sell emerging media. She worked for two decades, touring with some of the world’s top personal development gurus including Tony Robbins, Harvey Mackay and others. Bonnie founded BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks. The company has a proprietary technology that can instantly get any video content featured in outlets all over the world. Bonnie is a kickboxer, an avid dog-lover, and auntie and has starred in multiple fight movies. She is also a four-time author and holds 10 certifications in human potential and coaching, including Columbia University’s Executive Coaching Program. Learn more about Bonnie at  Instagram (https://www.instagram.com/explore/tags/bonniebruderer/?hl=en) . Brief Description of Gift We would like to offer a discount channel on BINGE Networks: www.bingechannels.com (http://www.bingechannels.com/) URL for Free Gift www.bingechannels.com (http://www.bingechannels.com/) Links to Books and Companies Mentioned in the Podcast “Scrappy: A Little Book about Choosing to Play Big” by Terri L. Sjodin CitySearch (http://www.citysearch.com/world) NBC Internet (https://www.nbc.com/) Active Networks (https://www.activenetworks.com/) Columbia University (https://www.columbia.edu/) New Media Summit (https://newmediasummit.net/) Ticket Master (https://www.ticketmaster.com/) Apple (https://www.apple.com/) Amazon (https://www.amazon.com/) Sony (https://www.sony.com/) LG (https://www.lg.com/)   (http://www.stitcher.com/podcast/smashing-the-plateau) Facebook Twitter LinkedIn 0Shares

Want to amplify your message shares? It’s all about going viral with your video! In the past, sharing your video to multiple platforms required a lot of manual reposting – but now there are easy ways to make your video “viral ready”! Director, producer and media host Bonnie Bruderer joins me to reveal some of her hot tips for sharing your message on video (and how to get started even if the camera makes you nervous! Listen to episode 80 of Amplify Your Success Podcast to rock your videos (and inspire a lot more sharing!) Key Takeaways Why video is a powerful marketing vehicle to share your message with more potential clients. Bonnie shares a simple but professional way to make “viral worthy” videos that people can’t wait to share! What elements to include for good video marketing How getting creative with content, like Bonnie’s dog’s TV show, can gets millions of views About the Guest: Bonnie is a film and TV producer with over 700 television segments, and the writer, director, producer of the documentary: INFLUENCER on the social media generation and the advertising industry. With a strong background in technology and media, she started her career at companies like CitySearch, NBC Internet, Active Networks and learned firsthand how to build and sell emerging media. She worked for two decades, touring with some of the world’s top personal development gurus including Tony Robbins, Harvey Mackay and others. She founded BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks. The company has a proprietary technology that can instantly get any video content featured in outlets all over the world. She is a kickboxer, an avid dog-lover, and auntie and has starred in multiple fight movies. She is also a four-time author and holds 10 certifications in human potential and coaching, including Columbia University’s Executive Coaching Program. Connect With Bonnie Twitter Instagram Facebook Mentioned In this Episode: Special Discount on Binge Networks Amplify Your Success Community

In this episode, Devi chats with Bonnie Bruderer about “How You Can Use the Power of Media to Build Your Brand”.  Bonnie is a film and TV producer with over 700 television segments, and the writer, director, producer of the documentary: INFLUENCER on the social media generation and the advertising industry.  Devi and Bonnie discuss: Bonnie’s unique journey into starting Binge Networks Where to start for expanding your presence through media Leveraging what you are doing on multiple platforms How you can easily share your content from one format to another What are the important aspects to consider when wanting to brand yourself Thinking with the “end in mind” Recognizing your brand in the size of a nickel The best colors to use for branding How to brand as a multi-niche spiritual entrepreneur How to make your channel look nice How to create a studio at home The importance of good audio and lighting Using natural light to enhance your video How to take advantage of the exposure you get Making sure to tell people what you want them to do in your videos How to receive feedback from your content Teaching people how to treat us How media begets other media Utilizing your media for credibility Great tips on how to get booked in the media Communicating with people the way that they want to be communicated to How to shine the light of your soul out on media How to get over the fear of “being seen” and more… Get your DEEP DISCOUNT on Binge: https://spiritualentrepreneur.com/binge More about Bonnie: With a strong background in technology and media, she started her career at companies like CitySearch, NBC Internet, Active Networks and learned first hand how to build and sell emerging media. She worked for two decades, touring with some of the world’s top personal development gurus including Tony Robbins, Harvey Mackay, and others. She founded BINGE networks, which is a multi-channel media network for creators and brands, with syndication on 50 top OTT television networks. The company has a proprietary technology that can instantly get any video content featured in outlets all over the world. She is a kickboxer, an avid dog-lover, and auntie and has starred in multiple fight movies. She is also a four-time author and holds 10 certifications in human potential and coaching, including Columbia University’s Executive Coaching Program. Bonnie is also a member of the National Television Academy Of Arts Resources Mentioned: Repurpose.io Fiverr.com iMovie Neewer Camera Photo Video Lighting Kit   

Roy Barker speaks with Ken Tucker about reputation management and local search engine optimization SEO. Ken is the founder of Changescape Web and specializes in search engine optimization, website design, reputation management, social media marketing, lead generation, and marketing automation.  Ken is a StoryBrand Certified Guide, a Master Duct Tape Marketing Certified Consultant, an Inbound Marketing Certified Professional (since 2010), and an SEO for Growth Consultant (stlouis.seoforgrowth.com). Ken is the author of Social Media Marketing for Restaurants and co-author of Reputation Management (Marketing Guides for Small Businesses). Ken created and taught one of the first college credit Social Media Marketing classes in the US at St. Charles Community College. He has taught a course on Content Management Systems. He serves as Co-Chair of the St. Charles County Chambers of Commerce Technology Committee. www.changescapeweb.com stlouis.seoforgrowth.com coloradosprings.seoforgrowth.com https://changescapeweb.com/online-reputation-management/ Also, visit Ken’s Amazon page: https://www.amazon.com/Ken-Tucker/e/B06XT3FDG5/ Ken's recommended reading is Building a Story Brand: Clarify Your Message So Customers Will Listen Amazon Link: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329/ref=sr_1_1?ie=UTF8&qid=1523237552&sr=8-1&keywords=the+story+brand Below is a complete transcript.    Roy Barker:         Hello, everyone. This is Roy Barker with episode three of the Senior Living Sales and Marketing Podcast. Today, we are fortunate enough to have Ken Tucker, the Founder of Changescape Web, which specializes in search engine optimization, website design, reputation management, social media marketing, lead generation and marketing automation. Ken is a story brand [00:00:30] certified guide, a master duct tape marketing certified consultant, and an inbound marketing certified professional and an SEO for growth consultant. Ken is the author of Social Media Marketing for Restaurants and co-author of Reputation Management. Ken created and taught one of the first college credit social media marketing classes in the U.S. at St. Charles Community College. He has taught a course on [00:01:00] Content Management Systems and serves as a co-chair of the St. Charles County Chamber of Commerce Technology Committee.                               Ken, welcome to the show. Ken Tucker:        Thanks, Roy. I'm glad to be here. Roy Barker:         Appreciate you taking time out of your day. There's so many great subjects that you're an expert in I would love to talk about. I think we're probably gonna have to end up having you come back again to address some of these, 'cause the two that have been on my mind this last [00:01:30] week, that I really think that you can speak to, are going to be the reputation management portion and the local search engine optimization. Of course, as you know, in the senior living industry, reputation is everything because we take care of people's loved ones, and so somebody getting a bad review or bad word of mouth going around can be very detrimental to the stream of prospects coming in. Then [00:02:00] also, some of our markets are getting more and more crowded and they're getting more and more noisy. So, making sure that we can tune in on the local search engine optimization is gonna be key to growing occupancies for our industry going forward. So having said all that- Ken Tucker:        Yeah, absolutely. Roy Barker:         Having said all that, let's start out with the reputation management piece. We talked a little before the show, and I guess [00:02:30] I see this as becoming more critical that, back in the olden days of the internet when reviews were created and all these different services out there like Yelp, that had reviews, it seemed that my opinion was to help the next consumer, whether I liked it or not, maybe talk about the good points, the bad points. But if I went out and had a one off bad experience at a place, I probably wouldn't take the time [00:03:00] to come home and write them a really bad review. But I feel like as we've progressed, that reviews have become a lot more punitive, and maybe I was having a bad day, maybe the company that I was at, whether it's a service or a product, maybe they were having a bad day. We just didn't gel, and so now I rush home to write a bad review. Or even worse, I've heard cases of businesses [00:03:30] that have actually been held hostage by customers saying, "If I don't get more than what we bargained for, then I'm gonna leave you a bad review." And some businesses are so dependent upon these that they end up having to give in and meet their needs to get a good review, or at least not get a bad review.                               So, kind of what are you seeing out there and what is your take on that? Ken Tucker:        Well, yeah, I mean everything you mentioned is certainly [00:04:00] as possibility. And it's a real shame, you know, that people are being very punitive about things. Look, everybody's gonna have a bad experience from time to time. You know, and everybody's gonna deliver less than stellar service from time to time, it's the reality of things. I think that, you know, one of the important things that we see is, first of all you've got to be monitoring the reviews that are coming in about your business. If there are no reviews about your business, [00:04:30] that's a strong indicator as well because you're allowing somebody to fill in the void with what they think their perception is. And the reality is, if there are no reviews and your competitors have strong reviews, they're gonna assume that nobody cares enough about your business to write a review about your business. So, we strongly recommend businesses take control over their own reputation management, and doing that through what we call building [00:05:00] a review funnel.                               So a review funnel is certainly gonna give you monitoring capability to see what people are saying, but it's gonna give you a place to drive people to, to write a review and also have the ability, that you know, if somebody comes in and like you said yesterday, they could have been one of your greatest champions and today they had a bad day or a bad experience or something happened with the care that, you know, is maybe more complex [00:05:30] that you need to have a conversation with them but they immediately ... Look, it's emotional, right? So they feel like they need to go out and do something. Roy Barker:         Right. Ken Tucker:        So, when they go to this review page, if they give you three, or the way we set it up frequently is on a five-star rating system, if they give you three stars or less, they actually are gonna get a popup window that comes up and it's actually a request for feedback to say, "We're sorry you didn't have a great experience, what [00:06:00] can we do to help?" And that's gonna be an email that's gonna be sent to the business so that they can address that concern. They're not gonna be taken to a review property, such as Yelp or your Google My Business page or Facebook.                               If they give you a four or five star rating, then it's going to take them to those review sites that you've deemed are important for your business, for people to go write reviews and they can be healthcare specific or they could be general directories. [00:06:30] And then people can go through ... But you already have a pretty good idea, I kinda refer to it as a review gate, where somebody is gonna click on, you know, that based on the number of stars they're gonna give you, they're gonna be taken to a popup that then has, okay here's my Google link, here's my Facebook link, here's my Yelp link, here's my Healthgrader's link or whatever's appropriate, and then they can go from there. That way [00:07:00] you're kind of intercepting those experiences where people need to vent before they're actually gonna go out there and write a review.                               Now, there's absolutely nothing you can do if people go directly to your Google My Business page or your Yelp page and they go write that review. In that case, but if you do take control over the process and you drive people to this review page, you're gonna have a little bit more [00:07:30] control. Roy Barker:         Okay. Ken Tucker:        So, that's one thing. Roy Barker:         Okay. Ken Tucker:        I guess the other thing is, you know, when somebody does go out there and write a less than stellar review about your business, we always recommend that you respond to those reviews, but be really careful about that. Actually, when you look at ... You know, what Google is wanting to see right now, is it wants to see response to every single [00:08:00] review that's out there, whether it's positive or negative. If it's negative, what we recommend a business do is they go out and they say, again, "We're sorry you didn't have a great situation, your feedback is important to us, let's talk about this." And then take it offline and give them either a customer service phone number or a customer service email address, and then take the rest of that conversation offline. Roy Barker:         Okay. Ken Tucker:        When you do [00:08:30] that, you might have the ability to talk things through, you're not gonna be in this nasty back and forth situation where everybody's gonna see everything going back and forth online. Some of that may happen, right? But take it offline. And then some of those customers might be willing to go back in, if you explain the situation, if you address their concerns, and maybe they're gonna change their three-star rating into a five-star rating. And maybe they're even gonna say, "I was really frustrated at first, but these guys worked [00:09:00] with me, they helped me understand the situation. They took care of my needs and my family's needs and all's good." Roy Barker:         Right. Ken Tucker:        So you can turn a less than stellar situation into actually a positive customer experience. Roy Barker:         Yeah, 'cause I think that's- Ken Tucker:        And customer service opportunity. Roy Barker:         I think a lot of times that, I think you hit on a point, a lot of times they just want to be heard, and if I have a bad experience and while I'm at the store or restaurant, if I try to address the [00:09:30] manager and I don't feel like that they were paying attention or that they really cared what I was saying, then you know, I think that's when people go home frustrated and really all they wanna be is heard. If they could be heard and addressed, then that goes, to me, that goes a very long way in solving the issue. Ken Tucker:        Yeah, yeah. Roy Barker:         But as far as on a company website, you have a lot of control over seeing reviews that people write and [00:10:00] that message and being able to address them easy. I guess the tricky part to this is there are so many other places that people can go say something derogatory about you or your business, is there a compilation where you can find all of these at once? Do you just google your business name and hope that it comes up? Or are there like a registry of review sites that you can look at to know where to go [00:10:30] exactly look for this? Ken Tucker:        Yeah, there are a couple of things. So first of all, if you just let reviews happen, they are going to skew toward the negative. It's just human nature, when we have a bad experience, we feel like we've gotta go on a mission and protect other people, right? So, and it seems like it motivates us more. Study after study after study shows that if you just let your consumers or your customers [00:11:00] write reviews as they are having their experiences, they're gonna skew to the negative. So that's another reason why we really recommend the business take control over their reviews and go out and ask happy, satisfied customers to go write reviews. They'll write a review for you but you need to ask them and you need to develop a process and a system to make it super easy for that to happen. Roy Barker:         Right. Ken Tucker:        So that's certainly one component. There are some management tools that are out there that will allow you to monitor [00:11:30] what people are saying about your business online. For one, I would recommend setting up a Twitter monitoring system using a tool like HootSuite for @ mentions or conversations about, either by brand name or by your business name or even important caretaker's names. You could do that in a tool like HootSuite very effectively, [00:12:00] and monitor Twitter conversations. Roy Barker:         Okay. Ken Tucker:        But in terms of specific reviews, there are review monitoring systems that are out there as well, and some of those are gonna monitor all review systems that you want to sign up for. In other cases, and this is kind of where reputation kind of merges into a little bit more local SEO flavor. [00:12:30] There are all these directories that your business gets listed on and some of these directories also allow people to write a review.                               As an example, Citysearch is a directory that your business may be listed on, even though you never actually go out there and create it, Citysearch is gonna build a listing of all of the local businesses that it can find through whatever algorithm it's pulling from, whether it's pulling from the Secretary of State office, which in Missouri where I'm based, [00:13:00] that's where businesses are listed when we create our companies and we establish our businesses, the Missouri Secretary of State's office lists us there. City Search might pull from there, it might pull from Google or Bing search results, it might pull from other directory systems that are out there. So, it's gonna have a record of your business and if somebody does a Google search and they find your name, they might find the Citysearch listing and that's where they may go write that review. [00:13:30] So, if you have a directory management system in place, then it is going to notify you every time somebody goes and writes a review on any of these general directories that are out there like a Citysearch. Roy Barker:         Okay. Ken Tucker:        Now, if you're in the healthcare specific industry, there are healthcare add ons that you can buy that will monitor the reviews that people are doing on the healthcare specific directories. Also, there are just [00:14:00] review monitoring tools specifically that will look for those as well. Roy Barker:         Okay. Yeah, and it kinda goes back to the old adage, and this has been many years ago, but the saying used to be that a happy customer told one of their friends, where a dissatisfied customer told eight of their friends. Ken Tucker:        Yeah. Roy Barker:         I don't know if that still holds true with those numbers, but it's typically right. It's harder to get ... Happy customers feel like that they were supposed to be happy and [00:14:30] so that's really, unless they have an over the top experience, they don't really reach out and try to put that message out there. Where if you have a bad experience, it seems like nowadays, everybody wants to let everybody know that. Ken Tucker:        That's correct. But if you ask people, who you know are happy customers, and you make it really easy for them, you give them a review link and say, "Here, go to this place and write a review for me." You tell them what the process is gonna be like, they [00:15:00] are more than happy, most of the time to go and do that. Now, there are certain industries where people are gonna be less willing to do so, and you know, I mean, if you're a Certified Financial Planner, obviously, by regulation, you can't even ask people to go do that. Roy Barker:         Oh, okay. Ken Tucker:        But most businesses can, and they really need to because online reviews right now, in combination with the quality and consistency of the way the business is listed on [00:15:30] these online directories, is the number one factor for a local search. Roy Barker:         Okay. Ken Tucker:        Especially online reviews though. And so, when you look at online reviews, there are a couple of different things that are really important to keep in mind. One is, the overall, really probably three things. Number one is, what is your composite rating? That's certainly gonna be a factor. So if you had 10 reviews, what is your overall [00:16:00] composite rating score? Could be 3.8 out of a five-star rating. Or it could be a five out of a five-star rating or whatever. So that composite review score's important. The total number of reviews on particular review sites is important. So if you have five reviews and your competitor has 25 reviews on a particular review site, that's maybe gonna tip the scale for your competitor instead of yourself. Then [00:16:30] the third thing is what we refer to as review velocity. This is where you're getting a constant stream of people writing reviews about your business. It may be great. Maybe two years ago you went out and you got 15 reviews on Yelp or your Google My Business page. Those are typically the two sites that are going to show in local search results most prominently. But you haven't done anything since. Google [00:17:00] is gonna see there's a point of diminishing returns if you're not continually getting that stream of reviews. So that's another reason why it's really important to develop a system of going out there and asking consistently for high quality reviews. Roy Barker:         Okay. Ken Tucker:        You want to keep those reviews coming in. When you do that, especially ... You know, the number one review site in my mind, bar none, for a local business, where if you're delivering care in a local market, is to create a Google My Business. So if you haven't done that [00:17:30] already, go to google.com/business and create that and claim your Google My Business page. That is absolutely paramount. Then, once that page has been created and you claimed and you're managing that page, then you want to start to drive people to go write reviews to your Google My Business page. Now, this is the page that's gonna show up on the Google Map result. So if somebody were to type in Senior Care, Chesterfield, Missouri. You're gonna get a Google Map [00:18:00] result nine times out of 10 when you type in that geographic location in combination of a product or solution or a service that you're looking for. Being able to show up on that Google Map result, they're typically showing three results of businesses. That is the most important real estate that any local business can probably be listed on. So online reviews on [00:18:30] your Google My Business page are the most important thing to be able to make that happen. Roy Barker:         Okay, great. You were talking about when we were proactive and we can send our customer or our prospect a link. Then once we get it and we can see that it's a four or five, then we have the ability to, I guess push that out to the Yelps and the Google My Business to help be a little preemptive, is that correct? Ken Tucker:        [00:19:00] Well, it doesn't work quite that way. What happens is you can send people to a page, either on your website or a third party page, there are pros and cons for both. But you can send them to that page, a review page, and they fill out the number of stars. You can actually set that page to have a stream of reviews that have been written and you can set the threshold to say I only want to stream four or five-star reviews back on to this page, and then people can click [00:19:30] on the star rating and if it's three stars or less, they're gonna be asked to provide feedback that's gonna be emailed to somebody in the business so that they can respond to that. If it's four or five stars, they're gonna be presented with which review sites you want them to go write the review for. Roy Barker:         Oh, okay, okay. Ken Tucker:        There's no system, and honestly, Google and Yelp and all of these different review sites, they want users to be logged in. So, [00:20:00] if your customers don't have Yelp accounts typically, I wouldn't drive them to Yelp, and I wouldn't drive them to Yelp anyway because Yelp wants people to do it in a very organic way. Yelp is the one directory system where you just kind of have to let reviews happen. You better be monitoring your Yelp reviews for sure. But you really can't take control over the Yelp process because Yelp actually will penalize you for doing that. Roy Barker:         Okay. Ken Tucker:        [00:20:30] But most of the other directory systems that I'm aware of, in fact all of them, you have the ability to control and drive people to go write reviews. And Google is absolutely king, so that's where I would send people first. But they're gonna have to log in with a Google account to be able to write a review, and that's for authenticity purpose. Google wants to see there's a real person that is actually out there writing a review. Now, an individual can have 30 [00:21:00] Google email addresses and there's nothing you can do to prevent that and they may create a bonus email address just to go write a review. There's nothing you can do to stop that or control that. But if somebody is abusing the system, there are ways to try to get Google to adjudicate the process and clean things up. Roy Barker:         Okay. Ken Tucker:        It's a painful, tire, it takes a lot of time and it's a big hassle, but sometimes you can do that. Google [00:21:30] will do it if the review came from an employee. Roy Barker:         Oh, okay. Ken Tucker:        You know, where an employee was disgruntled and they went out there and wrote something negative about your business, you can go to Google and they will help you address that. Roy Barker:         Okay. Yeah, I've read a lot more press recently about people beginning to fight, not the companies, but the Googles and the Yelps trying to put policies in place to help alleviate [00:22:00] fake reviews or get them off quickly before they damage somebody's business. Ken Tucker:        Yeah, yeah. I mean, there are stories out there, and actually I work with a web property where people reported a listing that I work with and manage, saying it wasn't a real business and so Google took the page down. So you have to go back [00:22:30] and you have to prove, yeah, you're a real business entity doing business at that physical location. You might have to provide a picture of a name on a sign that shows you're operating out of that business and send that to Google before they'll establish your Google My Business page again and let you manage it and have it verified by Google. And we've also, I've got some marketing colleagues of mine that I know have had people [00:23:00] where their competitors go in and write really nasty reviews about a business and they're not real customers. Roy Barker:         Oh, wow. Ken Tucker:        And so, but you know, those things, while it's unfortunate and it's a drag on your overall composite rating, you know, I think if you go through the process and you respond to those reviews and ask to take it offline, most people, they're smart enough to when they read a review, [00:23:30] they're gonna have a pretty good idea of whether it's a bogus review or not. Roy Barker:         Right. Ken Tucker:        If they see that the business actively cares and they're trying to go out there and reach out there and address frustrated customers, that's gonna speak volumes. Honestly, when you look at the younger people, they don't trust a business that only has five star reviews often times. Because they just don't see that as authentic. So, [00:24:00] it's not the worst thing in the world to have a three-star review. But I think you can say a lot to the world if you go out there and address an experience that somebody had when they gave you a three-star review and say we want to try to make things better for you. Roy Barker:         Right. Yeah, I think that just goes with there's always gonna be problems in life, it's the way that you handle them is what shows the real character of the person or the business. So that makes a lot of sense. Ken Tucker:        Yeah, absolutely. Roy Barker:         So [00:24:30] now, as we've talked about this reputation management, it seems like it is tied a lot more closely to local search optimization than what I had thought. So, in the senior living business, some of these markets are getting very crowded, a lot of competitors. The one thing that I talk a lot about is that this isn't [00:25:00] like the old days where somebody just sees a sign in the front yard and they walk in and they don't know anything about the business. Probably 80 to 90% of either perspective residents or their adult children or loved ones will go out and research the different communities so when they walk in, they not only know a lot about you, but they also know a lot about your competitors. So how can a [00:25:30] local brick and mortar business stand out in the local search area? Ken Tucker:        Yeah, online reviews really are the first most important step that I think a business needs to take. You know, one of the things that's happening is, this is not answering your question directly, but I'll come back around to it. Google has this project called Google Lens and it's basically gonna give you the ability [00:26:00] to point your phone at a business and if it can find that business and recognize that business online, it will present the reviews and it will show you the reviews right there just by you holding your camera and pointing it at the business. So, online reviews are really, really important.                               Now having said that, my experience is that most franchises and most national players, they really hamstring their local service providers [00:26:30] because they do not allow them to create an effective local presence. And by local presence, you should have your own website, it should be optimized for the services and the locations that you do business with and that you support in those communities and those different suburban areas and things like that. Most of these large providers that operate on the franchise model, they don't let [00:27:00] their local business create a local presence.                               Building a website, optimizing that website for local search phrases, so don't just operate for generic phrase like senior healthcare or assisted living or things like that. Optimize it around the local phrases plus the geography that you're serving. Then, build an online presence [00:27:30] that includes getting in these local directory listing services, like I mentioned Citysearch, local.com. There are literally hundreds of these different sites, most of which you'll never hear of or even have a chance to come across. But what they do is they send signals, especially when you're, and this is a really important point, it's called name, address, phone number. When your name, address and phone number are exactly [00:28:00] the same, and I mean exactly the same, on multiple of these different directory sites that are out there, those all send signals to Google and Bing and the other search engines, this is the correct, up-to-date, accurate information about your business. So if you have multiple phone numbers, you need to pick one that's your primary phone number, it needs to be on your website, it needs to be in these directory systems, it better be on your Google My Business page exactly the same [00:28:30] way. If you've moved recently and you used to work down the street or across town, but your physical address has changed, you're probably gonna have problems with some of these directories in the way you're listed.                               So, going in and cleaning up the way your business is listed is a really important thing because even an abbreviation of how you might spell street or suite, like if you're in an office suite. If you abbreviate it on one [00:29:00] site and you spell it out on the other site, that's enough to create some confusion and all of that confusion and all of that bad and inconsistent data hurts your rankings in search. So, when you go in and you clean all this up, you're sending a signal to Google and Bing, but Google's really the king, that you're paying attention to the way your business is listed online, you're updating it and you're making sure that it's accurate.                               [00:29:30] Those things right there are huge. Your Google My Business page and these other directories, building a strong online reputation and then having a website that you can actually truly optimize for local search. A lot of these franchise providers and big corporate providers that have maybe a presence in a local market, what they do is they'll give their franchisee a single page, and they don't give them very much editorial control over what they can really do [00:30:00] from a search engine optimization. So I'm very confident that most of your independent and smaller players in any market have a great opportunity to out perform these big national companies if they take control of their own local search. Roy Barker:         Okay. So what about name changes. Every now and then we may have, this is the ABC Assisted Living Community and then they go through an ownership [00:30:30] or management change and then they become the XYZ Company. So, when we talk about all these components for the local search optimization, how difficult is that to make that transition to get the new company name and face associated with the address and kind of get up to speed on that? Because I have had that happen before where a business has changed hands and I'm out looking [00:31:00] for Joe's Hamburger Shack and now it's Manny's Hamburger Shack, but on Google it's still with the old listing. Ken Tucker:        Yeah, so there are a couple different ways that you can handle that. I'm a really big fan of using a management tool that will allow you to manage and control and update everything from a single console, a single website, including locking down the name, address, phone number records [00:31:30] and actually scanning and removing duplicate listings that might be confusing to the consumer. So you can go that route. It's obviously a more expensive route, but it gives you the ability to actively manage and control and update content and push it out to multiple sites all at once from a single site. So it could be a real effective powerhouse for you locally.                               But you can also go through [00:32:00] a manual review process and find ... There are tools out there, as matter of fact, there's a tool in the footer of my website that you can run a free business listing scan and they'll go out there and scan 70 different websites and show you how your business is listed there or whether your business is even listed there. So you can go through that and once you identify those sites, you can literally go in and manually claim them and update them. It's a labor intensive, time consuming process but you can do it that way. If your only capital that [00:32:30] you have to spend is somebody's time, then that may be the reality of what you have to do. But if you can afford to spend a little bit of money using a tool and having a system in place to take care of that, that's a great way to go.                               The last way that you could do this is through doing what I would call some kind of a citation blast strategy where you could go use a tool like Brightlocal or moz.com, and they give you the ability to create a record of your business with the accurate information [00:33:00] and then it will do a one time push out there to these different directory listings. The downside of that is if you have changed your name or you've changed your physical street address, there's a chance that that data will be overwritten by the algorithms over a period of time because you're not gonna be able to find and remove all of the bad data. But there are pros and cons and we try to help everybody [00:33:30] understand if they can get away with a cheaper solution versus if they've had a situation where they really need to have a full time regular managed directory system in place. Roy Barker:         Okay, great. That sounds like great advice. Well, Ken, we're gonna wrap it up for today. I do appreciate your time very much. Like I said, there's so many topics that I think we could cover, I would like to invite you back for a future show- Ken Tucker:        Okay, I'd love that. Roy Barker:         To cover a few more of [00:34:00] these, like the marketing strategy, lead generation, things like that. But before we go, do you have any SEO or marketing related books that you would like to recommend that you've read lately? Ken Tucker:        Yeah, you know, I'm a big fan of Duct Tape Marketing, which is, it's a book that was written several years ago but it's great for a business to help understand what they need to do to put a local, I'm [00:34:30] sorry, a small business marketing strategy in place. The most recent book that I've read that just has a wow factor to me, so much so that I went and got certified to be able to consult using their methodology, is a book called StoryBrand. It's basically about, it's using storytelling, but it turns storytelling on its head a little bit from the traditional way that marketers tend to talk about it. Most marketers talk about [00:35:00] story, in terms of the brand being the hero. StoryBrand focuses on the customer being the hero and the brand is the guide that has a plan that helps them achieve the outcome that they want to desire. So Story is really powerful because it's the way humans have communicated for thousands and thousands of years. So when you can do that, you can really clarify your marketing messages when you [00:35:30] look at if from a storytelling perspective. I would encourage everybody to take a look at that book. It's really easy to read, it's a fast read, and it's really powerful. Roy Barker:         Okay, great. Thanks. I will reach out and pick that one up myself. So, if somebody wanted to reach out and get a hold of you, what are some of the best methods to contact you and learn more about you and your services? Ken Tucker:        Yeah, so we actually have three different websites. We have [00:36:00] stlouisseoforgrowth.com. That's stlouis.seoforgrowth.com. We have coloradosprings.seoforgrowth.com and we have changescapeweb.com. Changescapeweb is our main company website. From there you can find our contact information. You can find us on most social media using the handle @changescape. I've written a couple of books. One on Reputation Management and one on Social Media Marketing for Restaurants, [00:36:30] which has a lot of information that I think is highly relevant really for any brick and mortar type of business. You can find those on Amazon if you just do a search for me as an author, you'll find those two books there.                               Then, the last thing I would say is if anybody wants to learn more about reputation management, I've got an online webinar that people can watch [00:37:00] at their convenience. I also mentioned this free business listing scan tool. If you go to my website, changescapeweb.com and you go down to the footer, there's gonna be a column that you'll see in the footer called free stuff and there are links there that you can sign up to watch the online Reputation Management webinar or run that business listing scan to see if your business has any bad data out there. But you need to get cleaned up. Roy Barker:         Okay, great. Thanks for all the great information and [00:37:30] I'll be sure and include all of that in the show notes as well. Ken Tucker:        Okay, awesome. Thank you. Roy Barker:         Yeah. Ken, again, thank you so much for your time and all the great information. Look forward to speaking with you again in the near future. Ken Tucker:        Absolutely. Thanks so much for your time, Roy. I really enjoyed it. Roy Barker:         You bet. Ken Tucker:        All right, take care. Roy Barker:         All right, yeah. Until next time, well have a good afternoon, thanks.    

Business titan and media icon, Barry Baker, joins The Brink of Midnight Podcast.   Barry Baker has played an instrumental part in pioneering nearly every facet of media and entertainment, and has collaborated with the likes of Rupert Murdoch, Bob Eiger, Barry Diller, and more. This episode is like having a front row seat in a master class for entrepreneurship and we chronicle Barry's rise from radio to TV, to cable networks and the rise of HBO, to dot.coms and new media models. You may know Barry best from running Sinclair Broadcasting Group (193 TV stations, 612 channels, 89 US markets) or USA Interactive (at the time: USA Network, Sci Fi Channel, HSN, Ticketmaster, USA Studios, Dick Wolf Productions - Law & Order, The Jerry Springer Show, The Sally Jesse Raphael Show, The Maury Povich Show, Citysearch, Hotels.com, Match.com). Becoming a force in media wasn't easy or without risk and Barry shares his most pivotal moments, all which depended on living outside his comfort zone.   Barry is a fighter and winner in every aspect of his life. He knows a thing or two about rises and falls, dramatic turns, and most of all comebacks - he's had over a whopping 700 procedures on his throat and vocal chords after surviving throat cancer.    His collaborators and circle of friends includes some of the most powerful people in politics, business, sports, and entertainment and he is a true believer that rising tides raise all ships. That approach to life is evident in how Barry interacts with absolutely everyone he meets and how he continues to be fascinated by learning about new markets, research, and breakthroughs across entertainment, technology, medicine, and health care.   What's so striking about Barry, is that despite all that he's achieved, he's still that same hungry kid who was hustling and building businesses at the age of 14. He hit the ground running - literally - for the subway in his tough Bronx childhood neighborhood and he hasn't stopped yet.   For full show notes, visit: | Contact: | Connect: @brinkofmidnight (twitter, Instagram, Facebook)

Ken Tucker Important Local Online Strategies, Specializing in comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation marketing automation Hey, this is Dave Negri with Contractors Secret Weapon. Today, I have a fun guess. There's going to be a lot of fun. His name is Ken Tucker. He's the founder of Changescape Web a Small Business Marketing and Website Design Agency specializing in comprehensive integrated marketing strategies and campaigns for small and mid-sized businesses across the US. Specialties include search engine optimization, website design, reputation management, social media marketing, and lead generation marketing automation. And Ken is a Master Duct Tape Marketing Certified Consultant, an Inbound Marketing Certified Professional (since 2010), and an SEO for Growth Certified Consultant. Ken is the author of Social Media Marketing for Restaurants. Coauthored Reputation Management (Marketing Guides for Small Businesses) and this compact guide explains how to create and protect your online reputation. Awesome. This is really awesome. Ken, I just you know thanks so much for being with us and being willing to share your expertise. Thanks, so much Dave, I look forward to it. Cool. Just how did you get started in this crazy business because it's ever changing, ever moving and is no slow pace to it at all, is there? No, not at all. So, I actually started my company in 2005. Prior to that, I had been in the software development business and I had worked on some very large projects for the Department of Defense. I started my company largely focused on the Information Technology Business, Dave, that I had done a lot of web application development and not necessarily marketing websites that business you know business web applications I should say. But I, because I ran an entire division of the company. I had to be responsible for my own marketing and so we took on that role we actually built a team of marketing consultants in India to help us supplement what we were doing here in the U.S. And so, when I started my company in 2008. When the economy took the downturn we just decided hey what do we like to do the most and when we have the most fun with. And we found that that was doing the website design work and then turning that into you know all of the other cool things that you get to do as some digital marketing agents. That's cool cause then you get to see and get to help people and you get the result. Like me and most people they just say oh I want to see the results. I have no crazy idea. Yeah exactly. And you know that's the thing I love about anything that you do from a digital perspective you get. Yes, you can measure and track just about everything. And sometimes there's too much data. Sometimes there's a lot of noise. And you know in terms of data and information that you get that really doesn't mean that much for your business. But at the end of the day if you do it right you can have a lot of accountability. As a matter of fact, I think it's the most accountable way that I know you know to do marketing. Right. Like you said you get that track and see, you get to see what works, what’s not working or and then you can tweak it a little to see and get it to work better or scrap it depends on how many overall applications. Yeah absolutely. And you know one of one of the things that I know, IBM, kind of became famous for after they became kind of the monolith and they had to reinvent themselves when they moved into the digital space. They, you know, they basically developed a strategy of failing quickly. Yeah. Because you're never going to be able to build a perfect solution. So, the goal is having these, have these little experiments you know. Continue to make progress. Be prepared to constantly adapt and change and you're constantly improving and so I kind of liked that model. I mean I don't know that I like necessarily failing, nobody does. But the reality is you're never going to you're never going to know if you're accomplishing anything if you don't have some failures along the way. And we all, we all have those. Right. And the important thing is what do you learn from it. How do you incorporate it and make it better and how do you seize those opportunities? And I think that's one of the biggest challenges that I think most business owners have is that of course, no one likes failing and like you said. But the key thing is to try multiple things at once and instead of one thing to see if it works and then finding out it doesn't work. And then slowly you move on to the next thing and that will drive you crazy in itself. That's right. You don't know obviously you want to set up you know environments that you know and experiments that you can track and monitor you know. I mean when I talk about failure I'm not talking about the catastrophic system. I'm talking about you know like if you were running a Facebook ad for example or Google AdWords Campaign. You know the first month of that is you're going to gather a lot of information that you better be taking and reinvesting the knowledge that you're learning to tweak and optimize that the performance of that ad campaign. And if you do that you're going to be rewarded because your ad is going to perform so much better. The reality is it's hard to make a decision and it's hard to get something set up perfectly from the start. And so, you know you definitely need to think about the structure of when you're when you're moving forward in any event whether it's a Web site design, whether it's copy that you have on your homepage, or call the action button on your homepage. Measure or track it. See what behavior is happening and be prepared to change it. And you know the great thing is there are so many inexpensive tools and solutions that a lot of people can do it themselves. A lot of people may not ever want to mess with that, but you know there's plenty of technology out there for all levels of users. Right. Yeah, I agree. And it's just it's just creating habits, is really all that is. Whether it be five or 10 minutes I mean going into your you know Google Analytics just check see what's going on and little stuff like that. But I agree with you. And it's even I mean it's all forms of marketing because nothing works perfectly out of the case. Yeah. That would be nice because there would be oh I can do it the first time and I think that’s what gets people frustrated that they can't get to a point where they want it to work so bad the first time that they say well it doesn't work and a lot of that I think has to do with the mindset of I need to work. Now. They're not planning for the future. You know what I'm saying. Yeah. Yeah absolutely. And so much of digital you know I mean there are some things that are very immediate and direct but a lot you know we're like the example from search engine optimization perspective, that you know that can take quite a bit of time to really optimize and you get to the point where you work at what you have it working the way you want it to. You know so. So, I think it's important also to strike that balance and you know one of the things that's interesting you know is I often think you know think coming from a software development background I come from my mindset is I think about software development like I think about building a house. OK. You know where you have blue clear blueprints and you have you know different diagrams for you know your different contractors you know the electrical contractors and plumbers and all kind of stuff. Well, you do software very much the same way when you do it on a large scale and especially you know for Department of Defense where you're building software and if that fails people you know people's lives are at stake. Right. Well, I don't see marketing any different than that. And so you know I think it's really important to have some kind of a system that you use to create all of these different blueprints and have these understandings in place, in these different systems in place to be able to build an effective overall marketing system that does kind of start to break down a little bit in that analogy and that application on the marketing side is you know if I'm if I'm hiring somebody that's building a window for me I want them to get that pretty accurately measure that building. And so that's really where I think best practices and experience come into play. You know in the world of marketing we can't be as precise as a lot of you know a lot of contractors and home builders but you know with best practices and with marketing automation and things like that where we can build repeatable systems and components, it helps us to you know to get much closer to that. Right. And one of the cool things about the digital marketing and like you said earlier is that it's almost instant gratification in a sense. If you can get it you know you may not get the exact results you want but you can spend a little bit of money to find out if that concept is even going to work. Then you can add onto it because now if you took it into the old school way which would be EDDMM or Letters, and stuff like that then you've got to wait months sometimes to find out if just because you got one word that's wrong, you've got to wait months. But with digital, bingo it's like almost instantaneous, isn't it? Yeah, it is. That's a great point. I think it gives you the ability to create a lot of really inexpensive experiments to find success. And you know it's a fraction of the price of a lot of the old traditional types of things that we used to do in marketing. Right And then a lot of times you know I'll suggest to guys, to your social media when you Google AdWords or your Facebook ads and put them together see how they work and if they pull well. Now design a postcard off of that information and that. Yeah. And instead of reversing it. So now you've already done a little bit. And you run it by hundreds and even thousands of people. And now you can ___ and do your mailing if you want to then send them back to the website or whatever the case may be. Yeah absolutely. As a matter of fact, I'm a big fan of Integrated Marketing Solutions. It's not all about digital. You make a great point. I mean you can use. You can do use digital messaging to find out what resonates most effectively. But you know take it take another step, and incorporate some other different type of touch point. For example, every door direct mail I mean you could do a targeting of a Facebook ad for based around the zip code or when you go overlay and every door direct mail campaign with those mail routes that line up pretty well with that zip code area. And now you're touching people from a marketing perspective in a couple of different ways. You know not everybody learns and not everybody responds in the same way. So, you'd be very receptive to a digital message. Other people want to have that tactical or that tactile physical touch you know and being able to read a postcard or a direct mail piece of what is sent to them. So, I think there's a lot of opportunities and honestly, I think that's a huge missed opportunity for most people. They picked one thing they do it and they don't they don't compliment it and they certainly don't create enough touch points to really have the effectiveness. You know it takes seven touch touches typically from a marketing perspective to be effective. Right. And when you when you balance digital and you know and some of the more traditional styles, you can really cut your costs substantially. Oh, that's an interesting topic. Yeah well here's the here's the thing that I was thinking about and I just wanted to see what you think. I think that a lot of guys don't. There's a couple of reasons why they don't do both. One is that they don't think about it. And second is I think maybe most people think of marketing as an expense instead of as an investment. Saying they don't track it. So, if they tracked it then they would know what type of return they are getting, or any at all. Yeah, that’s exactly right. You know I also, I mean I look at advertising it's easy to kind of fall into the trap of thinking that that is an expense and that is it. There's no doubt it is an expense I mean you are laying out cash in return. Right. But you know, and the other thing about you know paying paid advertising is that it only works for as long as you keep continuing to do it. As opposed to now there are two really true investment strategies with digital too I think where you make an investment in building your online reputation where you're getting quality reviews about your business. You're putting content on your Web site and optimizing that content. When you do those things. You know even though you're paying for that maybe one time to create a piece of content and put it on your Web site. Every piece of content that you do that for, it turns into a long-term investment in your business. So, not everything in digital is measured in the same way either. Right. But they also have different returns and different timeframes that they return. Right. Yeah because your blog post on your content is never going to go away. That's right. And it will always be there and you know. Yeah. Just like when we do our podcast, all the interviews go back go up on anchor so it keeps rotating in and out all of the time. So, it's always replicating and it's always there. Yeah. So, I want to ask you this question because most of our listeners are contractors okay. Local Search Engine Optimization. I know that's really it should be a big focal point for most contractors. What do you think about that? Yeah absolutely. You know I think that from a strategy perspective I think it's really important for a business to be honest with themselves. And if they're not prepared to spend money on a monthly recurring basis there is no end there. Their goal is to be found online from their Web site. Through to search engine optimization. I'm not talking about a paid advertising strategy. I'm talking about building a website and having your Web site start to rank consistently Businesses need to be really honest about that. Some businesses honestly can't afford search engine optimization. And so, they're better off developing a referral marketing program or you know doing advertising campaigns here or there. But I think you know them from every contractor I think would benefit from a local SEO’s strategy. As a matter of fact, it gives the independent guys an opportunity to outperform some of the larger companies. Then you look at search engine optimization there's a very localized set of tactics that you would want to do what we refer to as local SEO. And that would be where somebody is typing into a search for a plumber in a particular location. And so, number one. the number one ranking factor right now appears to be the quality and consistency and currency of online reviews. And so, developing a review funnel where you're constantly getting a stream of high-quality reviews where you're responding to those reviews whether they're positive or negative ads. Google's paying attention. The other review sites are paying attention if people are writing reviews and you don't acknowledge those. You're losing opportunity there. So, it's really important to respond to people who are writing reviews. And if it's a negative or a record review I recommend everybody still reply but try to take that offline and say we're sorry to never get experience. Contact us at this number. This email we want to make it right. Right. But after that, you know the other thing that a lot of businesses could take advantage of is you know it's not obvious at all but there are all these different Web sites that are directory listings that point back to your business. And there are literally hundreds or thousands of these directories. They all carry. Not all of them but a lot of them carry tremendous domain authority which is you know a trust factor when Google sees your business as listed on a site like CitySearch for example. You know that that carries a lot more weight. And if a small business association of 10 businesses all got together and created a website for themselves, they decided to link to your Web site. They're probably not going to have the same main authority as CitySearch so having your business what we refer to as the name address phone number record, consistently, exactly the same as in as many of these directory listings as you can be a really big deal because it just provides a tremendous amount of trust to the search engines and it's a very powerful thing. So, I typically talk about reputation management program where it's a combination of reviews and directories. One of the biggest problems with businesses online is there's so much bad data out there. There were bad phone numbers or bad physical addresses. You may have changed your name. You may have brought on a new partner and as a result, you changed your name. Maybe you used to work out of your house. Now you have an office you work out of. You know look those are all captured at one point or another whether you whether you do anything or not that information is being put on websites. And so, it's important to take control and ownership of that. So that's fine I would go back to something you said a little bit earlier about the contingency of about name address telephone number because I know that there are guys that have in the past because they think well let’s say carpet cleaner and I do carpet cleaning and let’s say Joe’s Carpet Cleaner. OK. But on one directory put Joe’s name as Carpet Cleaning and another directory says I'm going to buy Joe's famous Carpet and Upholstery Cleaning. That's a no, no? It is because it introduces potential confusion to the search engines, one. But it also introduces confusion. You know with potential searchers. Consumers who are looking for a company and maybe they get referred from a friend by one name and so they go you'll look them up online and they find that their information and they are like I'm not sure it's the same company. So, you know it's one is you know more about a user experience related issue. But the other is a search engine related issue. Now, humans, we can probably make a judgment call and say you know those names are close enough to where yeah that's probably the same company I'm going to go ahead and give them a call. The search engines don't operate that way. They don't necessarily have the sophistication to say these are the same company. And so, you've just eroded the confidence that a search engine has in delivering the search results. And when you think about it if Google consistently delivers search results that are not what somebody is expecting when they do those searches. They're going to stop using Google and they're going to go start trying being or you know a variety of other search engines that are out there. That's Google's number one job is to deliver the highest most quality and most relevant and accurate search results that it can for you know based on what people are typing into those searches. So, don’t go changing things around. Whatever you start off with. Stick with that. Everything is the same, your name, your address, telephone number, and if you have to change and you've got to go back and throw those directories and change everything, don’t you? You do. It's really important to do. And the other thing is, keep in mind that you know these are going to be created whether you do anything or not. So, it's important for you to go and do an audit. You know they are going to pull from you know where you were. Every state you know wherever you put your business license information. When you register as a business with that city or state, where they're going to have a record of that, that somebody, some Web site is going to pull that data from. And so even if you're like for me you know when I started my company it was Changelandscape, now it's Changescape Web. Part of my challenge was I found that a lot of people thought we were in the landscaping business because of the name. So, I wanted to be really obvious that you know where in the web space. And so, I have a Doing Business ads but my company is still technically you know and certain Web sites it's still listed as changscape. So, I actually have some management tools that I used to go out there and run some business scans to see how my business is listed in it. And you know you can either sign up for subscription services where that you can control that data or can do a regular push to that data or at least make it give you a central console so that you know you can go in and periodically just do a quick check yourself to make sure that that information is still accurate and up to date. But it is very important to do. The access it's got to be something fluency in there's got to be consistency so that you get to get the maximum exposure from Google that you can possibly get. That's right. And you know the good news is if you if you decide to take that on I guarantee it the majority of your competitors are not. If you do that that you know just by doing that could be the thing that puts you know over the top and helps you show up on those search results especially on the Google map results. Yeah because I know that you know just getting there on the first page of Google. I know it's important and but I know with the map and the local and the views I think everyone needs to if nothing else really spend their time in getting reviews from their customers Yeah absolutely. And you know not all review sites are equal. So, a lot of a lot of you know the folks that listened to this podcast. You know they like Home Advisor or thrummed or Angie's list or is probably pretty important. And yes, they are important. But keep in mind that there are a lot of solutions that are out there and a lot of tool vendors that give you a view capability that will build a review profile for you and you spend a tremendous amount of time getting reviews that are listed there but they're not the same as being a having a review on you know some of the industry-specific sites and especially not the same as Google. Right. You know Google is such a fundamentally important review site for every local business that that is the first place I would ask people to go write reviews and just you know it's kind of a shame because I see a lot of people who have done a lot of really hard work and they've done the right thing to go get a lot of customer reviews. They're just putting them on websites to really make an impact for them. And so, I really strongly encourage everybody to go do that was with Google. You have to be careful in the way that you get reviews on Yelp. That really needs to happen much more organically but Yelp reviews are important for almost every business. And when you look at the reviews that are pulled in on being search results it's pulling from Yelp. So, because Bing doesn't have a native Review feature. Oh ok, I never knew that. Yeah. And the interesting thing, as a matter of fact, I was with somebody not long ago and they were talking about a kind of Google paperclip. And they go you know this is kind of interesting for everyone out there that Bing pays per click is cheaper and all your it's all Microsoft. So, it's going to Bing first unless you change it over to default in Google. Yeah, that’s the point I mean Bing still gets about 25% of all search traffic. Yeah. So, it's less competitive from an advertising perspective. And you know, there maybe I mean depending on the demographics of you know your typical customer you know if they're the type of customer that they buy a computer and they never change any settings the default search engine may very well be Bing because they may not ever know when they buy a brand-new computer it's from launch edge Microsoft's browser and that's going to return Bing search results unless they go in and make that change. So, it's important to understand who your customer is and you know I we certainly encourage and also search engine optimization techniques are a little bit different on Bing and a lot of people forget all about that if they're going to do. So, we think it's important to absolutely consider Bing. Wow. This has just been a ton of information. It’s really been awesome. Is there any last minute thing like in the back of your mind that you want to share with our audience that did not get a chance yet. Yeah absolutely. So, Google has just as matter of fact it's in 17 cities right now. It's called Google Local services ads. It used to be called Google Home Services Ads. Now, this is going to impact plumbers, electricians, track contractors, garage door service companies, and locksmiths. And what's happening is this is a new brand-new advertising program that Google, as a matter of fact, it's coming to St. Louis by the end of the year. So, they're rolling it out to an additional 13 cities. It's in most of the major metropolitan areas right now as of the end of the year. It's been you know 30 total cities. It's a paper lead strategy. They're going to dominate the very top of the page. They're going to have a listing of three rectangular listings at the very top followed by the Google ad words followed by the Google map results and then you're going to have your organic search results. And so, anybody who is in any of those affected industries, I really strongly encourage you to learn about those. It's I think it's you know it's going to be a really interesting thing. I was talking to you know a person from Google the other day about setting this up for one of our customers. And in the St. Louis market it's going to be a ten dollar per lead price which is not bad. That's really reasonable. Yeah. Yeah and you know it's you're only going to be charged if somebody takes a very specific action from that ad so they can click on the ad to go read more about your business. But you're only going to be charged as one of these businesses if somebody places a phone call and Google's going to give a call tracking number so they're going to know that somebody called that number sends a text message or fills out a form on the on the page that they'll be taken to when they click on the ad.  So, if your them if you are it you have the ability as a plumber or any of these you know to pick your geographies that you want to show up for. And also, to pick the set of services for your locksmith and you don't want to get calls at 3 o'clock in the morning because somebody locked themselves out of the car. You don't have to turn on that that that specific category of this Ad. So, I think the important thing is that it's a paper calling out not a paper clip. That's right. Yeah And it's going to dominate the top of the page for the five industries I mentioned which again are Garage Door service companies, Locksmiths, HVAC, Electrical, and Plumber Yeah, That’s pretty awesome. So how can how can our guest get in touch with you? So our Web site is  www.changescapeweb.com  and we actually have a blog post that we just add to the Google Local services ads that people might want to check out should be on our homepage right now. And we're on social media with the handle changescape for Facebook.Com/changescape or on Twitter Instagram @changescape. Very cool cause we'll put all that stuff in the show notes when it when we get this whole thing up and running and ready to go. OK. awesome I appreciate that.     You may visit the website of Ken Tucker for more details below:   www.changescapeweb.com www.facebook.com/changescape   Twitter and Instagram: @changescape   You may also contact this number for more details: 636.549.8745         There are so many ways to do almost free marketing you just have to think about it or you could just go to the web site and pick up the free download.   4 Hot Marketing Strategies That Can Flood Your Business with Customers   If you have a story to tell and would like to be a guest on this podcast email my assistant Shell at Shell@contractorssecretweapon.com   and she will send you our guest sheet.       Our sponsors     Would you like your phone to ring more with qualified buyers people looking to buy now? Then let’s make that happen. Best Home Services Leads is dedicated to making your phone ring with qualified buyers wanting to buy now. Go to and fill out the form to get more information.       http://contractorssecretweapon.com/money      How about 100 free postcards sent out to your best prospective customers. Radius Bomb sends out hyper targeted, laser focused postcards using a map while sitting in your under ware at your kitchen table then go to http://contractorssecretweapon.com/radiusbomb      Painting Contractors, get up to a 24% better response rate just for having the right memorable telephone number 1-800-PRO-PAINTER.Check out your area before someone beats you to it and it’s not available. https://www.1800propainter.com/  

Kara Nortman is a Partner @ Upfront Ventures, one of LA's leading venture funds. Kara is also co-founder of Seedling where she currently serves as Chairman. Prior to starting Seedling, Kara spent close to seven years at IAC where she acted as the Senior Vice President and General Manager of Urbanspoon and Citysearch. Prior to Urbanspoon/Citysearch, Kara co-headed the M&A group at IAC where she lead some of their most successful acquisitions, notably Urbanspoon, Dictionary.com and Aston Hotels. While at IAC, Kara also served as a board member to Hatch Labs, IAC’s mobile technology incubator, where she recruited and advised Tinder. Kara also spent time at Morgan Stanley, Microsoft, and Battery Ventures.   In Today’s Episode You Will Learn: 1.) How Kara made her way into the wonderful world of VC? 2.) Question from Greg Betinelli and Jenny Lefcourt: What is the most surprising thing about moving from an operator to a VC? What does Kara prefer more about being a VC? 3.) Having been an entrepreneur with a board, what does a good board member look like to Kara? How does Kara allocate her time amongst her portfolio? 4.) How does Kara assess founder psychology? How does Kara look to get to know the founder both post and pre-investment? What are some signs and tells for Kara of the truly successful operators? 5.) How does Kara view diversity in the VC landscape? What are prime examples of where it is going wrong? What can be done to change this? What are Kara's hopes and concerns for the future? Items Mentioned In Today’s Show: Kara’s Fave Blog: Both Sides of The Table Kara’s Fave Book: Grit by Angela Duckworth Kara's Most Recent Investment: Stem As always you can follow Harry, The Twenty Minute VC and Kara on Twitter here! Likewise, you can follow Harry on Snapchat here for mojito madness and all things 20VC. Pearl believes the latest automotive technology should be available to every driver – whether it's time for you to buy a new car or not. RearVision is our first step in driving this commitment forward. Pearl RearVision is the only wireless backup camera and alert system that installs in minutes and updates throughout its lifetime. Pearl literally takes less than 10minutes to install and is completely wireless because it's solar powered. Since RearVision is software based, we're able to push updates and new features over the Pearl App in the exact same way you receive updates for other apps on your phone. Pearl RearVision is perfect for anyone who wants to upgrade their car in minutes. Pearl RearVision is $499.99 and available at PearlAuto.com. It's also available on Amazon and through Crutchfield. Xero is beautiful, easy-to- use online accounting software for small businesses. With Xero, you can easily manage your accounting anytime, anywhere from your computer or mobile device.When you add Xero to your small business you are able to: Send online invoices and get paid faster. Get an instant view of your cash flow. Track your payroll and keep tabs on your inventory. Partner with your accountant and bookkeeper in real time whenever you like. You can also customize your Xero experience with over five hundred business apps, including advanced solutions for point-of- sale, time tracking, ecommerce and more. Sign up for a free thirty-day trial at xero.com/20vc

Developing & Improving Your Marketing, Part III What was discussed? Quote of the day: “Remember to celebrate milestones as you prepare for the road ahead.” – Nelson Mandela Last episode, we spoke about creating relevant content that speaks to your audience. After creating content, you'll want to start focusing on building links for on-page SEO. What is a link? You've probably read many sites that have highlighted blue text that takes you to another page when you click on it. The highlighted blue part is called a hyperlink and the website that the link went to received a “backlink” to the original site you were reading. When this happens, Google will notice. If a ton of sites are linking to a certain site, Google will include that in their search result calculations. Why are links to your site important? If you're able to get links to your website that are relevant to your industry, geographically relevant to you, and are authoritative, you'll be improving your online presence. For example, if you're a member of your local Chamber of Commerce and they link to you, that's relevant. If you had something happen in your local community and stepped into help and then CNN or a local news site linked to your site, that helps! When sites with established authority start linking to you, it helps your site establish authority, especially with Google. Keep reading for some more ways to increase the number of links to your site. Guest Blogging Guest blogging is a great way to build links with other reputable websites as it increases authority and helps you to be seen. Increasing authority will help you to increase your search rankings. If you're interested in guest blogging, make sure to check out our blog post on it here. Claim Your Local Search Listings Make sure that you're listed on sites like Yelp, CitySearch, Bing, and HealthGrades. When you claim these search listings, be sure that all of the information is current, consistent, and correct. You want to make sure that Google sees that you're on all of these different sites and the information is the same across the board. Most of these sites will allow you to leave a link to your main website, which is a great way to gain interested visitors. Participate in Local Community Events Getting involved in your community is a great way to get local businesses to link to your site. Try heading to the local library and offering to hold a workshop, sponsor a Little League team, get involved with local volunteering organizations. These are all great ways to get local communities to link to your site. For more information on this, check out this article by Dentistry iQ. Optimize for Local Search Be sure that you're optimized for local search as it's probably what's going to matter most for local businesses and customers in the area. When optimizing for local search, make sure you utilize location-specific keywords. An example would be “dentist in Las Vegas, Nevada” and you'd include this in different parts of your website like your title, heading, content, URL, or any other spots on your site that are relevant. Be sure that your Google My Business account is set up properly and that you've claimed your listing (or have created your listing). Once you've done that, make sure that the information is current and correct. Make sure that the name of the practice is correct as well as Google sometimes messes up the listings, especially for dentists. Compelling Offer Every marketing strategy should have a compelling offer to get people in the door. If you're a dentist, a great offer might be free X-Rays, teeth whitening, etc. for first time patients. For others, coupons off of services, iPad drawings, 50% of products for new patients, etc. Be sure that you're tracking these offers and that your numbers are accurate. If you don't track your offers, you won't be able to tell what's working and what's not working. If you need assistance with generating links to your site, be sure to contact us today so we can see if we're a good fit for each other. Be sure to follow us on Twitter @TitanWebAgency if you enjoyed this podcast! Have you considered hiring a company to help you market your practice? If so, be sure to check out this free report I put together called: The Consumer Awareness Guide to Choosing an Online Marketing Agency. Learn the exact questions you need to ask to ensure you don't get ripped off.  You can pick it up at: http://titanwebagency.com/report Check out the show notes at: titanwebagency.com/podcast/114 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it. Time Stamped Show Notes: 00:28 – Today’s topic: How to market your local business 00:40 – Do local SEO 00:46 – Check out and read Moz and David Mihm 01:49 – Make sure you understand variables 02:06 – Use tools like Moz Local, Yelp, and City Search 02:22 – If you’re not in them, you’ll end up losing tons of revenue 02:45 – Make people happy to encourage them leave a review 03:16 – Use Facebook for geo targeting to market your local business 04:16 – Use Pretty Link in Wordpress to track local ads 04:41 – Use localized websites to network with 05:50 – Make sure you’re getting reviews 06:18 – Don’t forget Google Adwords for call tracking 06:34 – Another tool is Callrail 07:18 – Your website is important 07:41 – Make your phone numbers clickable 07:59 – Make your form fields simple 08:16 – Keep images and copy short and on point 08:28 – Make sure your server is close to that localized region 09:21 – Don’t forget about phone calls! 09:41 – Waze local is worth a try too 09:56 – Be aware on all the new stuff that’s going on 10:10 – That’s it for today’s episode! 3 Key Points: Make the most of your marketing efforts by trying all the tools applicable to your biz. Business owners often neglect local details that can cost them revenue. Large-scale growth starts locally and expands outward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you're not capturing your local market and what you can do about it. Time Stamped Show Notes: 00:28 – Today's topic: How to market your local business 00:40 – Do local SEO 00:46 – Check out and read Moz and David Mihm 01:49 – Make sure you understand variables 02:06 – Use tools like Moz Local, Yelp, and City Search 02:22 – If you're not in them, you'll end up losing tons of revenue 02:45 – Make people happy to encourage them leave a review 03:16 – Use Facebook for geo targeting to market your local business 04:16 – Use Pretty Link in Wordpress to track local ads 04:41 – Use localized websites to network with 05:50 – Make sure you're getting reviews 06:18 – Don't forget Google Adwords for call tracking 06:34 – Another tool is Callrail 07:18 – Your website is important 07:41 – Make your phone numbers clickable 07:59 – Make your form fields simple 08:16 – Keep images and copy short and on point 08:28 – Make sure your server is close to that localized region 09:21 – Don't forget about phone calls! 09:41 – Waze local is worth a try too 09:56 – Be aware on all the new stuff that's going on 10:10 – That's it for today's episode! 3 Key Points: Make the most of your marketing efforts by trying all the tools applicable to your biz. Business owners often neglect local details that can cost them revenue. Large-scale growth starts locally and expands outward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

There is a healthy dose of perseverance and inspiration in this podcast that features Tom Stockham, the CEO of eXperticity, a high-growth SaaS and analytics company that “collects category influencers and connects them with the world’s top brands.” Tom received a B.A. from Dartmouth College and an MBA from Stanford University, before further developing his foundational business and problem solving skills as a consultant within Boston Consulting Group’s retail practice. Following BCG, Tom was the General Manager of Citysearch where he was successful in his efforts to significantly increase revenues for one of the Internet’s earliest businesses focused on “local information.” Later as President of Ticketmaster, Tom led the company’s transition to electronic ticketing and greater growth. Tom helped create one of the Internet’s leading subscription businesses as the CEO of MyFamily.com (Ancestry.com). Please enjoy this podcast that provides a glimpse into Tom’s innate talent and passion. More than a successful CEO, entrepreneur, advisor, and private investor, Tom is an innovative technology leader that is committed to solving problems and building companies and people!

Robert Syslo Jr is the Video Genius behind Grant Cardone; Director of Production for Grant Cardone TV, Digital Video Producer, Advertising and Branding Coordinator, Editor, Photographer with over fourteen years of experience in film production. Having worked with NBC Universal, Citysearch, Yelp and YellowPages Robert's promotional video production for business' has led him to New York Times Best Seller and International Sales Expert Grant Cardone where he currently works. Robert has been through an amazing journey of self-discovery to business success. He is an expert in branding with video, and produces massive amounts of content on social media. In this episode, Robert tells us just what it takes to be a video genius, and what it really takes to brand in video and social media.   In This Episode: How to find your passion in life. Making a career as a video producer. Why you need to be willing to experience anything that will happen. Why persistence is so important. What you need to be doing to brand with video. Developing your social media strategy. Understanding your priorities. Prepping yourself to be more productive. The value in authenticity for your brand.   Robert's Favorite Quote: "On the other side of pain is success" "Show up even if you're bleeding." Robert's Favorite Book: The 10X Rule, Grant Cardone Links From Today's Show: @RobertSysloJr www.jeremyryanslate.com/cyol www.jeremyryanslate.com/survey www.grantcardonetv.com/brandyourself Today's Sponsor:

Robert Syslo Jr is the Video Genius behind Grant Cardone; Director of Production for Grant Cardone TV, Digital Video Producer, Advertising and Branding Coordinator, Editor, Photographer with over fourteen years of experience in film production. Having worked with NBC Universal, Citysearch, Yelp and YellowPages Robert's promotional video production for business' has led him to New York Times Best Seller and International Sales Expert Grant Cardone where he currently works. Robert has been through an amazing journey of self-discovery to business success. He is an expert in branding with video, and produces massive amounts of content on social media. In this episode, Robert tells us just what it takes to be a video genius, and what it really takes to brand in video and social media.   In This Episode: How to find your passion in life. Making a career as a video producer. Why you need to be willing to experience anything that will happen. Why persistence is so important. What you need to be doing to brand with video. Developing your social media strategy. Understanding your priorities. Prepping yourself to be more productive. The value in authenticity for your brand.   Robert's Favorite Quote: "On the other side of pain is success" "Show up even if you're bleeding." Robert's Favorite Book: The 10X Rule, Grant Cardone Links From Today's Show: @RobertSysloJr www.jeremyryanslate.com/cyol www.jeremyryanslate.com/survey www.grantcardonetv.com/brandyourself Today's Sponsor:

Robert Syslo Jr is the Video Genius behind Grant Cardone; Director of Production for Grant Cardone TV, Digital Video Producer, Advertising and Branding Coordinator, Editor, Photographer with over fourteen years of experience in film production. Having worked with NBC Universal, Citysearch, Yelp and YellowPages Robert's promotional video production for business' has led him to New York Times Best Seller and International Sales Expert Grant Cardone where he currently works. Robert has been through an amazing journey of self-discovery to business success. He is an expert in branding with video, and produces massive amounts of content on social media. In this episode, Robert tells us just what it takes to be a video genius, and what it really takes to brand in video and social media.   In This Episode: How to find your passion in life. Making a career as a video producer. Why you need to be willing to experience anything that will happen. Why persistence is so important. What you need to be doing to brand with video. Developing your social media strategy. Understanding your priorities. Prepping yourself to be more productive. The value in authenticity for your brand.   Robert's Favorite Quote: "On the other side of pain is success" "Show up even if you're bleeding." Robert's Favorite Book: The 10X Rule, Grant Cardone Links From Today's Show: @RobertSysloJr www.jeremyryanslate.com/cyol www.jeremyryanslate.com/survey www.grantcardonetv.com/brandyourself Today's Sponsor:

Online privacy, security, why it is important for you personally, professionally and how to control what you share online. Christian Hessler is an agile tech leader, entrepreneur and engineer who designs, develops, protects and evangelizes disruptive innovations for web, cloud, mobile and wearables. His R&D interests include security, digital media, payments, gamification and mixed reality. He is the founder of several successful startups, working in the US, Europe, Middle East and Asia with companies such as Microsoft, IBM, HP, Sony, Intel and the Federal Government. Christian also led agile engineering organizations at Sun Microsystems, Computer Associates, Citysearch and First American National Bank and developed technologies such as IDInsure®, GAIMPlay™, FlikCart™ and CuriousID™. His latest venture is @liveensure, a Palo Alto startup revolutionizing interactive user authentication on smart devices. He holds a BS from Vanderbilt University and an MS from Regis University with graduate studies in security and multimedia at Stanford and UCLA. http://www.liveensure.com http://www.foursure.com https://twitter.com/liveensure https://itunes.apple.com/us/app/liveensure/id464321571?mt=8 https://itunes.apple.com/us/app/foursure/id1039856994?mt=8 https://play.google.com/store/apps/details?id=com.liveensure.android https://play.google.com/store/apps/details?id=com.foursure&hl=en

Next up in my series of conversations with cabaret and pop musicians is Gretchen Reinhagen. Gretchen is a multi-award winning artist, receiving the coveted TRIPLE CROWN of cabaret awards in 2010: the Nightlife Award, Bistro Award and MAC Award - for her show “Special Kaye: A Tribute to the Incomparable Kaye Ballard” directed by Barry Kleinbort, with Musical Director David Gaines. Gretchen has worked with some of the biggest names in cabaret including Steve Ross and Karen Mason. Her shows cover a broad range of material from Musical Comedy to Blues and Rock. Former Back Stage and Citysearch critic Roy Sander said, “Gretchen Reinhagen's shows are marked by intelligence, warmth, a lovely spirit of benevolence, and fine vocals. It is always a pleasure to spend an hour in her company.” As both a singer and an actress, she's performed in a broad range of theaters and concert halls from the House of Blues in New Orleans to the Assembly Rooms in Edinburgh, Scotland. Her professional theater credits include Janis Joplin in Beehive, Louise Segar in Always Patsy Cline, Domina in A Funny Thing Happened on the Way to the Forum, the Narrator in Joseph and the Amazing Technicolor Dreamcoat, the lead role of the therapist in the premiere of Mother Me Therapy at the Cherry Lane Theatre in New York, and the Queen Mother in the European premiere of Rumpelstiltskin's Daughter at the Edinburgh Fringe Festival in Scotland. At her recent show at the Metropolitan Room in Manhattan, I was struck by her ability to take on songs that are so strongly identified with other performers -- singing a "Streisand song" or a "Fanny Bryce" song, for example -- and show them from an altogether different perspective.  We'll talk about her inspirations for her art, how she approaches a lyric, and get some insight into the world of cabaret.  Learn more about Gretchen at www.gretchenreinhagen.com.

In this edition of the Seedcamp Podcast Series, Carlos Espinal talks with Taylor Wescoatt (Entrepreneur in Residence at Seedcamp) about his background in Product and UX, and how it led to him developing the Behavioural Product Roadmap model which is specifically optimised for startups. They discuss Taylor's involvement with and key learnings from, CitySearch, Netscape, Seatwave, eBay, and Time Out To learn more about seedcamp, visit our website at http://www.seedcamp.com

The Social Network Show presents another episode of "The Anything Digital Series", with Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation. "Wearable technology?" Are you one of the almost 3 million people who went out on April 10th and bought an Apple Watch? Michael Theodore tells us that the Apple Watch and other smart watches are part of the much bigger technology of "wearables" (watches, e-Textiles-devices being sewn into fabric or shoes, etc). Listen to Michael tell us why the Apple Watch is such a big deal given that it is not the first "smart" watch on the market; what exactly does the Apple Watch do that other smart watches do not do; and what wearable technology is coming in the future. (By the way, the definition of Cyborg from Wikipedia: A cyborg (short for "cybernetic organism") is a theoretical or fictional being with both organic and biomechatronic parts.) Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little's Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and is responsible for the Digital Media Sales Certification program and professional development workshops. You have the chance to win $100 for answering this survey (of course, you will have to answer the first question to qualify). This survey will let us find out more about our listening audience so we can target our shows for you. Please take this very short survey for us. The first question is OPTIONAL. Thanks from the staff of The Social Network Show:  http://survey.libsyn.com/thesocialnetworkshow

The Social Network Show welcomes Michael Theodore, Co-host of "The Anything Digital Series" to another episode of this series on March 26, 2015. SPAM, no not the food, email SPAM. It has been around a long time and the first recorded piece of Spam was in 1978. There is a lot more of it now and it has grown in danger. Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and co-host of this series talks about the problem with spam including how it has become dangerous; how to get it out of your email without getting a virus or malware; who is making money off spam; do spam filters work; do people make money off of spam; why do the spam emails sound so ridiculous and who falls for them; and what is on the horizon. For more information on scams, check out this Microsoft research article Why do Nigerian Scammers Say They are from Nigeria?. Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little's Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and is responsible for the Digital Media Sales Certification program and professional development workshops.

On this episode of THE ART OF CONSTRUCTION, you'll hear from Dennis Schaefer, President of visiblebuilder.com about his company's approach to building effective Social Media Visibility and how critical this platform is to your bottom line in today's Building Services Industry. In today's business world you have to take advantage of social media to get ahead. Houzz, Porch, Facebook, Twitter, LinkedIn, Pinterest... the list goes on and on. But if you run a small business you also know you don't have time to manage all of these outlets, Visible Builder.com can take care of all of that for you. Visible Builder.com is an internet content management service provided to Member Builders. Visible Builder controls a company's online visibility in an EASY, AFFORDABLE and EFFECTIVE way. There are three main services provided to Members: 1.) Management of Social Media 2.) Online Reputation Monitoring 3.) Testimonial Harvesting Visible Builder will create, maintain & manage your company's social platforms (Up to 10) Such as: Porch, LinkedIn, Twitter, City Search, Facebook, Houzz, Merchant Circle, Insider Pages, Zillow and Manta or others that make sense! …all for a very reasonable monthly fee. So what's Dennis' "Secret Sauce"? Over the last 6 years of speaking and interacting at home improvement conferences and shows, working directly with building companies and being a licensed builder himself for over 25 years, Dennis has taken this input and developed a program through visiblebuilder.com. Visible Builder will help you control your Social Media presence and can generate more business for your company. #DennisShaefer #VisibleBuilder #Effectivesocialmediavisibility #increasingyourbusiness #Buildingserviceindustry #Getaheadinsocialmedia #internetcontentmanagementservice #testimonialbuilding #onlinereputationmonitoring #socialmediamanagement #socialmediapresence #generatingmorebusiness

The Social Network Show welcomes Michael Theodore, Co-host of The Anything Digital Series to the kickoff of this new series on February 19, 2015. Have you ever wondered about the ads you see on websites? Why are there so many? Who makes the decision about what to show you? Are the advertisers spying on us? Michael Theodore, Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation answers these questions and shares some fascinating information about advertising on the internet. Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little's Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently Senior Vice President, Learning and Development and General Manager of the Interactive Advertising Bureau (IAB) Education Foundation and is responsible for the Digital Media Sales Certification program and professional development workshops.  

The Social Network Show welcomes Michael Theodore to the January 19, 2015 episode. Michael Theodore is the Vice President, Learning & Development at the Interactive Advertising Bureau (IAB). IAB, which is comprised of the leading media and technology companies, accounts for 86% of the online advertising in the U.S. IAB and it's member companies evaluate and recommend standards and practices and provide critical research on interactive advertising. In this episode, you will hear about the IAB Education Foundation. The Foundation is focusing on correcting the lack of diversity and the lack of people trained in digital media and digital advertising. Michael explains how they are trying to correct this problem and if you are interested in a career in this field, this is a good show to listen to. Like many digital immigrants, Michael started his career in traditional media, with a 15 year stint in local and network television news and radio. After graduating with an MBA from Harvard, he worked as a management consultant in Arthur D. Little's Media and Entertainment practice. That led to his introduction to the Internet, upon which he served as GM at both CitySearch and Kozmo.com. For the past 12 years he has served in a variety of senior management positions with industry trade associations, including the New York New Media Association, Connecticut Technology Council, and the Interactive Advertising Bureau, where he is currently VP, Training & Development and is responsible for the Digital Media Sales Certification program and professional development worksho  

In this episode of The 10 Minute Healthcare Marketing Podcast, Tyson answers a question from a listener who wants to know how he can market and get customers from online searches with a small budget. Stay tuned and discover tips on how you can improve your business marketing online. What was discussed? Daily quote comes from Scott Hamilton which says, “The only disability in life is a bad attitude.” Question is “How can a doctor with minimal budget expand their online presence?” Tyson mentioned 5 things that you can do to increase your online presence and get more and better patients: Claim your Google My Business Page Set up Citations Get reviews Use Social Media Network Google My Business is free and an awesome way to increase your online presence. Use citations such as Yelp, Citysearch, Healthgrades, etc. Discover why citations are important here and learn how to claim these citations. Reviews are a great marketing tool to build your practice, talk to your patients and get reviews. To learn how you can ask for reviews check out this video Learn how to build online reviews and discover the three things you need to be doing to get reviews. Learn more about social media and how to keep your followers engaged. Join Chamber groups, join BNI, MeetUp's. Get to know the people around you to build relations to increase your network. Check out the show notes at: titanwebagency.com/podcast/007 Connect With Us: ·Follow us on Twitter: @titanwebagency ·And on Facebook: Titan Web Agency Facebook Page ·Join our Facebook Group ·Subscribe in iTunes

http://fitnesstogether.com/missionhills - Experts throughout the fitness community have long encouraged everyone to exercise more in order to live a healthy and fit lifestyle. Recently, the medical community has further supported the importance of encouraging adults to be more physically active, especially for individuals who have or are at high risk for life-threatening diseases such as hypertension, cardiovascular disease, cancer and diabetes.1 It is more important than ever to revisit the importance of; being active and eating healthy in order to reduce the risk of diseases such as cancer, increasing fitness levels, and promoting healthy living and longevity. According to the American Cancer Society (ACS), more than 572,000 Americans die of cancer each year, with 1/3 of the deaths linked to poor diet, physical inactivity and being overweight.2 The most important things you can do to help reduce cancer risk for you and your family include: Establishing and maintaining a healthy weight.Incorporating regular, consistent physical activity into your lifestyle.Making healthy food choices with a focus on plant-based foods. The latest recommendations from the ACS in regard to healthy physical activity levels for adults include 150 minutes of moderate intensity or 75 minutes of vigorous intensity activities each week. Moderate activity would be equivalent to prolonged brisk walking, biking and hiking In addition to adding regular workout sessions into your daily schedule that motivate, encourage and support living a healthy lifestyle, you also can begin incorporating more active habits into your normal daily routine. Starting today, try incorporating as many of the following approaches (suggested by ACS) as possible to support an active and healthy lifestyle. Use the stairs instead of the elevator. Walk or bike to your destination. Be active at lunch with your co-workers, family, or friends. Take a 20-minute activity break at work to stretch, or take a quick walk. Walk to visit co-workers instead of sending an e-mail message. Go dancing with your spouse or friends. Plan active vacations, rather than driving trips. Wear a pedometer every day to increase your number of daily steps. Join a sports or recreation team.Use a stationary bicycle or treadmill while watching TV. Plan your activity routine to slowly increase the days per week and minutes per session.2 Cancer is a deadly disease that continues to take the lives of too many family members and best friends in our community every year. Dedicate yourself and the one’s you love to incorporate healthy habits into your daily routine to support an active and fit lifestyle that can help to reduce the risk of this life-threatening disease. Fitness Together Mission Hills offers personal training with qualified professionals by regular appointment in private suites. Exercise and nutritional programs are custom designed to fit your needs and abilities. Call 619-794-0014 for more information or to schedule a free assessment session. See what others are saying about us on Yelp and San Diego City Search.  1Centers for Disease Control and Prevention, www.cdc.gov.  2American Cancer Society, www.cancer.org.

Okay, here it is, the information you've waited years for:- How bank fees got so prevalent, what they are- How to avoid them- How to complain about them, escalating to top management (contact info)- How to report banks to regulators over fees- How to file lawsuits against them. Show Audio Here.Here are all the links / sources used in the podcast by timestamp when they are heard in the show and some useful information in between:We start our aftercast with some outraged people who tell of their experiences with Bank of America, Wells Fargo (chanting from the protest on Wall Street - Wells Fargo this sucks! Where's our $25 million bucks!), Citibank, and Chase bank.  Can you relate to these people?  Are you mad as heck and don't want to take it anymore?  Protesters walk Broadway in Manhattan, NY, they walked in Chicago, and other cities!  Are you mad enough to want to join them if and when there is another protest?Scott's pet peeve is FEES and specifically, in this aftercast, he takes on bank fees (credit card fees will be featured in another podcast).  In this discussion, free checking (is there such a thing?), small print on bank notices, and other bank fees.  Scott will take us through the fees and how to report these outrageous fees to many different agencies.7:45: Depository Institutions Deregulation and Monetary Control Act of 1980:http://en.wikipedia.org/wiki/Depository_Institutions_Deregulation_and_Monetary_Control_Act8:45: First National Bank of Chicago Teller Fee in 1995http://redtape.msnbc.com/2008/04/paying-cash-at.html In 1995, First National Bank of Chicago started charging a $3 teller fee which forced people to use the ATM and profits doubled for 28%.  Banking customers have become nickeled and dimed ever since.10:15: Financial Times August 2009 on Bank Fees:http://www.ft.com/cms/s/0/43d18c68-851d-11de-9a64-00144feabdc0.htmlBanks make $38 billion from fees yearly.  Fees have nearly doubled since 2000 - Financial Times, August 2009. Banks made 75% of their money from fees, not interest. 13:20: PocketMoney checking account register software for Iphone:http://www.catamount.com/iPhoneApps/PocketMoney.html17:37: Coverage on the courtesy overdraft scam where fees and interest are charged to move funds to cover itemshttp://www.billshrink.com/blog/7898/bank-of-america-overdraft/19:15: Usury references in the Bible:http://www.tentmaker.org/lists/UsuryScriptureList.html20:00: Usury defined:http://en.wikipedia.org/wiki/Usury20:15: Fed Moves to Limit Overdraft Fees:http://www.dailyfinance.com/story/federal-reserve-issues-new-rules-restricting-overdraft-fees-on-d/19235338/22:00: Banks move to limit Overdraft Fees:http://newsroom.bankofamerica.com/index.php?s=43&item=8538http://www.bloggingstocks.com/2009/09/24/wells-fargo-to-eliminate-overdraft-charges/24:15: Red Tape Chronicles MSNBC Reporter Bob Sullivan Reveals BOA's ATM Denial Fee:http://redtape.msnbc.com/2005/10/now_even_atm_de.htmlThank you to Bob Sullivan, Red Tape Cronicles, for revealing an ATM denial fee of $1.50 from Bank of America when he was over his DAILY withdrawl limit. 24:50: One Consumer (of millions) gets stung with the daily spending limit when shopping:http://consumerist.com/2008/02/bank-of-america-wont-let-you-access-your-money.htmlEven worse: Stranded when they cut you off when you are abroad:http://consumerist.com/2008/06/bank-of-america-tries-to-ruin-your-vacation-for-your-own-protection.html25:30: History of ATM's - They started out Free (Thanks to K.D. Weinert) http://www.stopatmfees.com/newpage3.htm  29:45: The Wells Fargo Rewards Debit Card program Elaine describes:https://www.wellsfargo.com/checkcard/rewardsThe Wells Fargo Rewards Program is free if you ONLY register your credit card, but of course, when you try to register your Debit/Visa Logo card to that, there is a yearly fee of $12.  This information comes directly from a customer service representative who I spoke with in the Rewards Dept.  Even though you will get $1 reward for each $1 you put on your credit card, the debit card with visa logo is less than that. 30:15: Chase Leisure Rewards Program referred to in Short Show:https://www.chase.com/ccp/index.jsp?pg_name=ccpmapp/shared/assets/page/leisure_rewards_faq30:30: How Points and Loyalty programs work:http://en.wikipedia.org/wiki/Loyalty_program31:15: TCF Bank $50 bonus promotion:http://www.tcfbank.com/PersonalBanking/pb_checking_free_cash_50.jsp33:52: Wells Fargo Coin Counting Program:  CORRECTION: Elaine stated there is a program to only count coins on certain days and only for WF members. It was information given to her by her local branch of Wells Fargo. Although, when calling to check on this I was advised WF will count coins for no fee for either customers or non-customers IF they have a coin counting machine in the branch, but if they do not, then the tellers will not take the coins (they should) and will refer the customers to another branch.  WF was unable to tell me if they have a policy spelled out on their website, and I could not find one. 34:15:  WF and others charing non account holders $5 fee to cash checks drawn on their bank:http://www.bizjournals.com/sanfrancisco/stories/2005/09/05/daily12.html35:20: Regulations D Savings Fee Info:http://en.wikipedia.org/wiki/Regulation_D39:00: Bob Sullivan's book "Gotcha Capitalism"http://www.gotchacapitalism.com/44:22: http://www.moveyourmoney.info  is the site helping you find other smaller more local banks to bank with instead of these big 4 banks the fee you to death and took your tax bailout money, yet won't pay you decent interest or loan you money. Huffington Post coverage: http://www.huffingtonpost.com/arianna-huffington/move-your-money-a-new-yea_b_406022.html45:45: How banks play games with waiting to credit your deposit to your account:http://www.bankrate.com/brm/news/chk/19991102.aspThis article also has 6 great tips to avoid this affecting you or making your account go negative. 46:09: Check 21: http://en.wikipedia.org/wiki/Check_2146:25: The Expedited Funds Availability Act: http://en.wikipedia.org/wiki/Expedited_Funds_Availability_Act46:45: Here is some good strategy for getting the fees waived:http://money.blogs.time.com/2010/02/23/the-customer-service-confrontation-what-to-say-to-get-fees-waived/Escalation Resources:47:41: Federal Reserve Bank: Consumer Complaint Form: http://www.federalreserveconsumerhelp.gov/consumercomplaint.cfmContact Info listed on that same page as well. 49:00: Office of Comptroller of the Currency:Complaint Form: https://appsec.helpwithmybank.gov/olcc_form/Contact Info Here:http://www.helpwithmybank.gov/contactus/index.html50:00: Complain about a Credit Union:http://www.ncua.gov/Resources/ConsumerInformation/Complaints/index.aspxPick the right category of Credit Union, then pick your state, and the contact info for the correct regulator will be revealed.50:47: Karney Hatch's Video "Overdrawn" featured his successful suit against Wells Fargo fighting outrageous overdraft fees. http://www.youtube.com/watch?v=PUXRBehEuH0Overdrawn homepage: http://www.overdrawnmovie.net51:45: Consumerist.com article link to web page for small claims court process in all 50 states:http://consumerist.com/2008/01/suing-big-companies-in-small-claims-court-is-fun-and-easy.htmlDirect link to the resource: http://law.freeadvice.com/resources/smallclaimscourts.htm52:30 Kopelowitz & Ostrow law firm is another possible legal option:  See if there is a class action suit and join it, or start a new one: http://www.bankoverdraftlawyers.com/how-to-avoid-bank-overdraft-fees.phpSocial Media Sites to Publicize your story and complain at:53:15:  Consumerist.com:  http://www.consumerist.com (Email your story to them, if they cover it, seen by thousands of people, but note, they redact the story so the actual location of the business isn't revealed.)The rest of these sites do NOT redact stuff, which I feel is better.Rip Off Report: http://www.ripoffreport.com My3Cents.com: http://www.my3cents.comPlanetFeedback: http://www.planetfeedback.comComplaints.com: http://www.complaints.comEpinions.com: http://www.epinions.comThese sites are geographically oriented.  When other consumers search for that business, they just might see your review and not shop there! :)Yelp.com: http://www.yelp.comGoogle.com: http://www.google.com.  (Look up the business and then you should see link for reviews, write a review, many others will see it.)CitySearch.com: http://www.citysearch.comYahoo Local: http://local.yahoo.com/Insider Pages: http://www.insiderpages.comThink Local: http://www.thinklocal.comMetromix: http://www.metromix.comZiphip: http://www.ziphip.comKudzu: http://www.kudzu.comBank Executive Contact and Salary Info:55:00:  John Stumpf, CEO of Wells Fargo:Contact Info: http://consumerist.com/2008/09/contact-info-for-wells-fargo-ceo-john-stumpf-and-friends.htmlSalary Info: http://people.forbes.com/profile/john-g-stumpf/85891(Sarah is his personal assistant as per Elaine.)57:00: Jamie Dimon, CEO of Chase Bank:Heather Joyner, Resolution Specialist: http://consumerist.com/2010/03/having-a-problem-with-chase-bank-heres-where-to-turn.htmlCEO Contact Info: http://consumerist.com/2008/05/contact-information-for-chase-ceos.htmlSalary Info: http://people.forbes.com/profile/james-s-dimon/4663059:50: Brian Moynihan, CEO of Bank of America:BofA is a finalist in Consumerist.com's Worst Company in America Contest:http://consumerist.com/2010/04/worst-company-in-america-overtime-rules.htmlCEO Contact Info: http://consumerist.com/2010/04/reach-bank-of-americas-ceo.htmlSalary Info: http://people.forbes.com/profile/brian-t-moynihan/1005960:48: Vikram Pandit, CEO of Citibank:CEO Contact Info:: http://consumerist.com/2008/10/reach-citibank-executive-customer-service.htmlSalary Info: http://people.forbes.com/profile/vikram-s-pandit/19716Also: 27 Citibank executive emails! :)  http://consumerist.com/2009/03/27-citibank-executive-emails.html62:07: Correction: I had stated that Vikram's share of Old Lane netted him $79 million, but two articles say he actually made around $162.5 million on it:http://en.wikipedia.org/wiki/Vikram_Pandithttp://www.bloomberg.com/apps/news?pid=20601087&sid=ausa1oLaMjBs&refer=home67:05: Chase Bank Unemployment Card Fee Scandal:http://cbs4denver.com/investigates/unemployement.debit.cards.2.1531314.htmlExtra Resource Not Mentioned in the Episode:Big 4 banks fee disclosures:Chase: https://apply.chase.com/oao/DisclosureRetriever.aspx?DI=aHR0cDovL2FwcGNvbnRlbnQuYmFua29uZS5uZXQvUlNJL0RlcG9zaXQvUEVSU19DT19BQlNGX0VOR19WMzEuZmRmWells Fargo:https://www.wellsfargo.com/wfonline/deposit_acct_feesBank of America:http://factsaboutfees.bankofamerica.com/manage-banking-fees/Citibank:http://www.citigroup.com/uae/gcb/info/docs/fin_charges.pdf