Podcast appearances and mentions of tiffani bova

Welcome to the What's Next! Podcast with Tiffani Bova.    I'm excited to welcome Kevin Evers to the show. He is a Senior Editor at Harvard Business Review. He's written popular articles on brain science, Hollywood blockbusters, the art of persuasion, and the unpredictability of success. But what he is here to talk about today is his new book called There's Nothing Like This: The Strategic Genius of Taylor Swift.    THIS EPISODE IS PERFECT FOR…anyone (fan or not) who is curious about how bold creative decisions can shape brand success.    TODAY'S MAIN MESSAGE…Taylor Swift has undeniably built one of the most successful music careers of all time. But beyond the musical talent, she's also a business mastermind. In this episode, Kevin unpacks how she's built a brand so distinctive that it operates in a category of one. From rethinking product launches to redefining customer loyalty, her approach is a case study in aligning brand, audience, and experience.    KEY TAKEAWAYS: Longevity comes from bold, well-timed reinvention. Fan obsession is a growth strategy, not just a marketing strategy. You can't fake authenticity; your audience will notice. Strategic shifts should follow your creative instincts, not the market's expectations. Treat every product launch like an unforgettable experience.   WHAT I LOVE MOST…Kevin's insight that Taylor Swift's best strategies are rooted in her art, not the boardroom. Staying creatively true has become her business advantage.   Running Time: 28:46    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Kevin Online: LinkedIn Instagram   Kevin's Book: There's Nothing Like This: The Strategic Genius of Taylor Swift

Welcome to the What's Next! podcast with Tiffani Bova.     This week, I'm looking back on a conversation I had with Emily Chang. Emily is a San Francisco-based anchor and an executive producer of “Bloomberg Technology.” Before joining Bloomberg in 2010, Chang served as an international correspondent for CNN in Beijing and London, as well as a reporter at KNSD, NBC's affiliate in San Diego. While at KNSD, she won five regional Emmy Awards. She is also the author of Brotopia: Breaking Up the Boys' Club of Silicon Valley, which investigates and examines sexism and gender inequality in the tech industry.      THIS EPISODE IS PERFECT FOR…leaders, peers, and business owners who create professional environments and who want to foster more diverse and inclusive environments that thrive.   TODAY'S MAIN MESSAGE…Emily talks about her book Brotopia and shares small but brilliant ways to make sure you're actively creating a diverse working environment that is inclusive and diverse in thought. It's our responsibility as leaders, peers, and business owners to make sure that those around us feel that they are listened to, they are heard, and that they have the opportunity to share their stories.   WHAT I LOVE  MOST…it doesn't take a lot to create a more diverse and inclusive environment, and Emily teaches us how small things can make a massive impact.   Running time: 33:39   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Emily Online: LinkedIn Instagram X   Emily on Bloomberg:  www.bloombergmedia.com   Emily's Book:  Brotopia

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming Dr. Eric Cole to the show today. He has a really unique perspective, helping people understand how the principles of cybersecurity and problem-solving can be applied to personal and professional growth. His career has advanced him from a professional hacker for the CIA to commissioner on cybersecurity for the 44th president of the United States to currently advising companies and teaching professionals on how to implement security measures that serve as a business enabler. His eighth book, Cyber Crisis, debuted as number one on the Wall Street Journal's bestseller list.   THIS EPISODE IS PERFECT FOR…anyone looking to strengthen their digital security measures.   TODAY'S MAIN MESSAGE…we all know cybersecurity is important, but we often underestimate how these principles can enhance our decision-making, relationships, and leadership. Dr. Eric Cole shows us how adopting a hacker's mindset can help us spot blind spots before they become problems.    KEY TAKEAWAYS: Friendly hackers can expose your weaknesses before adversaries do. Good user hygiene is more effective than relying only on technology. Pausing before reacting can prevent regret.  Privacy will be the biggest concern (and opportunity) in the AI era.    WHAT I LOVE MOST…Dr. Cole's reminder that slowing down, asking questions, and being intentional can protect not just your data, but your relationships and reputation too.   Running Time: 25:30    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Eric Online: LinkedIn   Eric's Book: Cyber Crisis: Protecting Your Business from Real Threats in the Virtual World

Navigating the Growth Dilemma with Ryan Hamilton   Welcome to the What's Next! Podcast with Tiffani Bova.    I'm thrilled to welcome Ryan Hamilton to the show this week. Ryan is an associate professor of marketing at Emory University's Goizueta Business School. He has consulted on branding with Walmart, FedEx, Home Depot, Caterpillar, ConAgra, Cigna, Visa, and Ipsos, among others, and has been a keynote speaker. He cohosts a podcast, called The Intuitive Customer, which applies the insights of behavioral science to customer experience. He has produced lecture series on both marketing and human decision making for The Great Courses. He is the co-author of a new book, The Growth Dilemma.    THIS EPISODE IS PERFECT FOR…anyone navigating brand growth and customer strategy decisions across evolving markets and customer segments.   TODAY'S MAIN MESSAGE…growth is a natural goal for businesses, but attracting new customers can unintentionally alienate the ones you already have. Ryan calls this the growth dilemma. As you expand your customer base, you risk creating conflicts between different groups of customers, conflicts that can undermine your success. Ryan outlines four kinds of customer conflict and how businesses can better anticipate and manage them before making big moves.   KEY TAKEAWAYS: Growth can backfire if you don't manage customer conflicts Start by maximizing value from existing customers before chasing new ones The four common conflict types are functional, brand image, user identity, and ideological   WHAT I LOVE MOST…Ryan's insight that brands often chase new customers without realizing the conflicts it creates, when the gold might already be in their existing customer base.   Running Time: 27:02    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Ryan Online: LinkedIn   Ryan & Annie's Book: The Growth Dilemma: Managing Your Brand When Different Customers Want Different Things

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm eager to replay a conversation with Hal Gregersen. Hal is Executive Director of the MIT Leadership Center and Senior Lecturer at the MIT Sloan School of Management. His book, Questions Are the Answer, builds on 200+ interviews with renowned business, technology, education, government, social enterprise, and artistic leaders. Ranked one of the world's 25 most influential management thinkers by Thinkers50, and winner of the 2017 Distinguished Achievement Award for leadership, Hal regularly delivers inspirational keynote speeches, motivational executive seminars and transformational coaching experiences. He has co-authored ten books and is the author of more than 50 articles, book chapters, and cases on leading innovation and change (with more than 10,000 citations by other scholars). His research has been highlighted in global media such as BBC, CNN, The Economist, Fast Company, Financial Times, Forbes, Fortune, The New York Times, and The Wall Street Journal. He is also the founder of  The 4-24 Project, an initiative dedicated to rekindling the provocative power of asking the right questions in adults so they can pass this crucial creativity skill onto the next generation.     THIS EPISODE IS PERFECT FOR… anyone who wants to get better and rekindle his or her curiosity!   TODAY'S MAIN MESSAGE… Hal teaches us all about asking questions and really listening to the answers. Are you stopping and reflecting on how many and what kinds of questions you ask? Are you getting and acting on good feedback? Hal helps us pause and take a moment to rediscover our child-like curiosity and move forward as better leaders, better employees, and better humans!   WHAT I LOVE MOST… Hal's 24-hour question audit. We all should be doing this!   Running time: 36:02   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Hal Online: LinkedIn X    Hal's Website:  halgregersen.com   Hal's Book:  Questions Are the Answer

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'd like to share a conversation I had a while back with Liz Fosslien. Liz is the co-author and illustrator of the Wall Street Journal best-seller No Hard Feelings: The Secret Power of Embracing Emotions at Work. She's also the Head of Content at Humu. Humu is a company that makes work better by using behavioral science and machine learning to make change easier. Liz's writing and illustrations have been featured on or by The New York Times, the Harvard Business Review, The Economist, WNYC, and NPR's Marketplace. I am absolutely thrilled to have her as a guest!    THIS EPISODE IS PERFECT FOR…anyone experiencing burnout, remote workers, and those who have experienced a lack of belonging at work.   TODAY'S MAIN MESSAGE…Liz teaches us about the secret power of embracing your emotions in the workplace in an appropriate and productive way. She talks about creating an environment of belonging and preventing the infamous office blow-up. She breaks down emotion, expression, and burnout, and talks about how we can be more productive leaders when we are reflective by employing EQ to create a healthy and productive work environment. Becoming a more present leader can help keep you and your team from experiencing productivity-killing burnout! Liz also discusses practical strategies for efficiency and efficacy in the workplace.   WHAT I LOVE MOST…“You can't pour from an empty cup.” Liz flags this analogy and its importance in the workplace, especially for leaders.   Running time: 37:26   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Liz Online: LinkedIn Instagram  X    Liz's Website:  www.fosslien.com   Liz and Mollie's Book:  No Hard Feelings    Liz and Mollie's Website: www.lizandmollie.com

Welcome to the What's Next! Podcast with Tiffani Bova.  I'm thrilled to welcome Jenny Wood to the show this week. She had an 18-year career at Google, where she grew from entry-level to executive, and she most recently led a large operations team that helped drive tens of billions of dollars in revenue per year. In 2021, she started a passion project within Google called Own Your Career, which grew to one of the largest career development programs in Google's history. Through the programs she founded, she has trained tens of thousands of people on acing a job search, building relationships, personal branding, effective email writing, increasing confidence, and so much more. She also has a new book out called Wild Courage, which has just hit the New York Times list.    THIS EPISODE IS PERFECT FOR…anyone looking to grow their personal brand, boost confidence, and take bold steps in their career.   TODAY'S MAIN MESSAGE…many people feel stuck in their careers not because they lack talent, but because they hesitate to speak up, stand out, or take action. Jenny shares a roadmap for building confidence and personal brand by overcoming fear and embracing thoughtful risk.    KEY TAKEAWAYS Personal branding starts with solving a real problem and thinking out loud. “Playground time” helps you explore new skills without pressure. Confidence is built through action, not perfection. Sharing your ideas can boost both your career and your company. Rewrite limiting beliefs by separating truths from tales.   WHAT I LOVE MOST…Jenny's reminder that the courage to try, even when you're not ready, is what separates dreamers from doers.   Running Time: 25:00    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Jenny Online: LinkedIn   Jenny's Book: Wild Courage: Go After What You Want and Get It

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming Kristi Herold to the show today. Kristi is the founder and CEO of JAM, a multi-million-dollar global business that has connected millions of people through play since its inception in 1996 and has grown to be one of the world's largest adult recreational sports leagues. JAM has also produced and delivered over 4,000 playful corporate team-building events in over 30 countries since the summer of 2020, and the JAM team consults organizations, helping them integrate fun and play into their “workPLAYce culture.” She's also the best-selling author of It Pays to PLAY – How Play Improves Business Culture. She has been named to Canada's Top 100 Most Powerful Women, was a top 3 finalist in the Canadian Women Entrepreneur Awards, and was awarded the Governor General's Queen's Diamond Jubilee in recognition of her contribution and giving back to the community. Her vision is to get 1 million people playing annually.   THIS EPISODE IS PERFECT FOR…leaders, people managers, and culture-builders who want to strengthen remote and hybrid teams without forcing another Zoom brainstorm or awkward icebreaker.   TODAY'S MAIN MESSAGE…you don't have to choose between productivity and fun at work. Kristi Herold is on a mission to prove you can (and should) have both. In this episode, we discuss how Kristi helps companies around the world integrate play into their culture, virtually and in-person, to boost engagement, build stronger relationships, and drive real business results. From playful daily huddles to rethinking your team-building events, she shares tangible ways to make fun a part of your workplace DNA.   Key Takeaways: How virtual play can build culture even across time zones Why “laughter guarantees” work better than mandatory fun How to structure quick, daily team check-ins that actually feel good Ideas to bring play into remote meetings without making it weird   WHAT I LOVE MOST…Kristi's approach is practical, energizing, and incredibly human. Her belief that “you don't have to stop working to play” is a game-changer for leaders trying to build stronger cultures remotely.   Running Time: 25:35   Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Kristi Online: LinkedIn   Kristi's Offer for What's Next! Listeners: https://www.kristiherold.com/whatsnext25/   Kristi's Book: It Pays to PLAY: How Play Improves Business Culture

RELOAD: Unearth Your Own Potential by Being More Self-Aware with Tasha Eurich   Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'm looking back to an inspiring conversation with Tasha Eurich I reflect on often. Tasha is an organizational psychologist, researcher, and New York Times best-selling author. Over her 15+ year career, Tasha has built a reputation as a fresh, modern voice in the business world by pairing her scientific grounding in human behavior with a pragmatic approach to professional development. She's helped thousands of leaders—from public company CEOs to early-stage entrepreneurs—improve their self-awareness and success. Her TEDxMileHigh talks have been viewed more than three million times and in 2019, Thinkers50 named her one of the top 30 emerging management thinkers in the world. She was also chosen from more than 16,000 candidates as one of Marshall Goldsmith's “100 Coaches” to advance the practice of leadership.    THIS EPISODE IS PERFECT FOR… aspiring and current leaders, as well as anyone interacting with other humans in the 21st century who want to become more self-aware.   TODAY'S MAIN MESSAGE… as the foundational skill for our success and happiness in both our professional and personal lives, it behooves us to become self-aware both internally and externally, and Tasha breaks it down.   WHAT I LOVE MOST… I have always thought that the conversation around self-awareness, how we lead and how we think we lead, and how we communicate and think we communicate is fascinating and so beneficial. This podcast will open your eyes to the reality of your own self-awareness and how others might perceive you.    Running time: 34:27   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Tasha Online: LinkedIn Instagram YouTube   Tasha's Website: tashaeurich.com   Tasha's Books: Insight Bankable Leadership: Happy People, Bottom-Line Results, and the Power to Deliver Both   The Insight Quiz: The Insight Quiz

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I am thrilled to share a conversation I had with Doug Stephens a while back. Doug is the Founder of Retail Prophet. He is one of the world's foremost retail industry futurists whose intellectual work has influenced well-known international retailers, agencies and brands like Walmart, Google, L'Oreal, Disney, BMW, Citibank, and LVMH. Doug is the author of two groundbreaking books, The Retail Revival: Re-Imagining Business for the New Age of Consumerism (2013) and Reengineering Retail: The Future of Selling in a Post-Digital World (2017). Doug is also the nationally syndicated retail columnist for CBC Radio and sits on multiple corporate and academic advisory boards, including the David Sobey Centre for Innovation in Retail & Services at St. Mary's University. His unique perspectives on retailing, business and consumer behavior have been featured in many of the world's leading publications and media outlets, including The New York Times, The BBC, Bloomberg Business News, TechCrunch, The Financial Times, The Wall Street Journal and Fast Company.   THIS EPISODE IS PERFECT FOR… anyone looking to understand the future of retail and what value brands can derive from maintaining storefronts, investing in multi-channel engagement and what disruptions might be right around the corner.   TODAY'S MAIN MESSAGE… Doug Stephens breaks down the past, present, and future of retail and talks about bringing metrics and experience into the future to keep stores open. Have we come full circle? Doug thinks so, and he is sharing just how. He also shares his insight on giants like Amazon, why he thinks they are ripe for disruption, the retail experience, how our current metrics are living in the past, and how brick-and-mortar stores can be your most powerful and measurable media channel.   WHAT I LOVE MOST…So often ,I get asked about the death of retail, so it was really great to get a chance to talk to an expert like Doug, who can shed more light on the realities.   Running time: 39:50   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Doug Online: LinkedIn Instagram X   Doug's Website: www.retailprophet.com   Doug's Books: The Retail Revival: Re-Imagining Business for the New Age of Consumerism Reengineering Retail: The Future of Selling in a Post-Digital World

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm looking back to a great conversion I had with Olympic silver medalist John Coyle. Known as “The Time Guy,” John is a thought leader in the field of chronoception—the study of how humans process time— and one of the world's leading experts in Design Thinking. A graduate of Stanford University's Product Design Program and a Kellogg MBA, John is an NBC sports analyst, two-time TEDx presenter and sought-after keynote speaker. His presentations combine the data and analytics of a professor with the inspired storytelling of an Olympic athlete. He is also a best-selling author of two books, Design For Strengths: Applying Design Thinking to Individual and Team Strengths and The Art of Really Living Manifesto. As a speaker and an author, his talent is in weaving facts, examples, and intellectual principles into engaging stories that leave you with actionable ideas.   THIS EPISODE IS PERFECT FOR… anyone interested in design thinking, optimizing for their strength and maximizing their time to make major breakthroughs.    TODAY'S MAIN MESSAGE… John shares his experiences as an Olympian, an innovator, and a world-class “design-thinker.” His personal experiences, metaphors, and practical guidelines serve as a roadmap for innovation and leaning into your strengths as opposed to trying to solve “weaknesses.” He also shares how design thinking can seep into and affect other parts of your life and career to achieve breakthrough performances and create more meaning.     WHAT I LOVE  MOST… John's great and illustrative anecdotes that help anyone focus on design thinking, solving the right problems, and learning how to lean into your strengths as opposed to solving for your non-strengths.     Running Time: 35:55   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find John Online: Website LinkedIn    John's Books:  Design For Strengths  The Art of Really Living Manifesto 

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'm bringing back an episode with the wonderful Cindy Gallop. Cindy has over 30 years of experience in brand-building, marketing, and advertising. Cindy took a risk when she entered advertising, and she hasn't stopped taking them since. In 1998 she moved from the UK to New York and began building one of the fastest-growing agencies in Europe's US branch, the New York office of Bartle Bogle Hegarty (BBH). Four years later, BBH US was named Ad Week's Eastern Agency of the Year, and in 2003 Cindy was named Advertising Woman of the Year.  In 2005 she resigned as Chairman of BBH to pursue other projects. She continues to work in advertising and marketing, but is also tending to other fascinating projects of her own as well. At TED 2009, she launched MakeLoveNotPorn, she is the founder and CEO of IfWeRanTheWorld, a co-action software that enables brands to implement the business model of the future: Shared Values + Shared Action = Shared Profit (financial and social).    THIS EPISODE IS PERFECT FOR… marketers and anyone on a mission to bring more diversity to their organization and brand, and those interested in learning more about the final marketing frontier!   TODAY'S MAIN MESSAGE… Cindy Gallop takes us on a journey through the history of advertising and how we can be more mindful of inclusion and being more diverse moving forward. She also tackles the uncomfortable but necessary topics we simply aren't addressing and the importance of the final marketing (in her mind) frontier: sex. Cindy is fearless and thoughtful on the topic and presents compelling evidence on the importance of being more willing to take risks when it comes to advertising and sex.   WHAT I LOVE MOST… Cindy opens up a dialogue that will make us uncomfortable and get us thinking about all of the opportunities yet to be explored in marketing, as well as thinking critically from a health and wellness perspective.   Running time: 34:43   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Cindy Online: LinkedIn Facebook   Cindy's Websites: Cindy's Website Make Love Not Porn   Cindy's TED Talk  

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the honor and pleasure of welcoming Caroline Adams Miller to the show today.    For over three decades, Caroline has been a pioneer with her groundbreaking work in the science of goal setting, grit, happiness, and success. She is recognized as one of the world's leading optimistic psychology experts. She is the author of nine books but we're here to discuss her most recent book, Big Goals.   THIS EPISODE IS PERFECT FOR… anyone who wants to set bigger, more meaningful goals and follow through with success.   TODAY'S MAIN MESSAGE… most people approach goal setting the wrong way—relying on outdated methods, setting goals that are too small, or giving up too soon. Caroline Adams Miller shares why the science of goal setting is crucial for success and proposes new strategies to push past mediocrity and create a more fulfilling life.   KEY TAKEAWAYS: Meaningful goals should challenge you and push you outside your comfort zone. The best goals align with what you won't regret pursuing later in life. Learning goals require patience and time, while performance goals demand high standards of excellence. Who you surround yourself with can determine your success—seek out supporters, not frenemies. Goal-setting isn't about quick wins; it's about creating long-term strategies for success.   WHAT I LOVE MOST…Caroline's insight that true goal setting isn't just about ambition—it's about meaning. The goals that truly change our lives are the ones that challenge us, push us forward, and align with what we'll be proud of in the long run.   Running Time: 25:53    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Caroline Online: LinkedIn   Caroline's Book: Big Goals: The Science of Setting Them, Achieving Them, and Creating Your Best Life

Welcome to the What's Next! Podcast with Tiffani Bova.     This week I'm reflecting on a conversation I had with Daniel Marcos. Daniel is a Co-Founder and the CEO of Gazelles Growth Institute, an online executive education company for C-level executives at fast-growing firms. Daniel is also the Co-Founder of Inflection (Gazelles Mexico division), a keynote speaker, and CEO-Coach. Across all these efforts, his goal is to help 1 million entrepreneurs scale their companies faster and with “less drama.” Daniel is also an ambassador for Singularity University in Austin, TX and he co-authored the book Start-Up to Scale-Up.   THIS EPISODE IS PERFECT FOR… entrepreneurs interested in starting a company and small and mid-size businesses looking to grow and scale successfully.   TODAY'S MAIN MESSAGE… growth is not easy. It does not come without sacrifice. It's important to make the decision to grow after careful consideration. More companies have died from excessive opportunities than the lack thereof, so it behooves leaders and organizations to set their objectives thoughtfully, be disciplined, and scale their mindset adequately. Daniel breaks down the 4 main stages of growth and the biggest challenges to be found in each.    WHAT I LOVE MOST… speaking with anyone who is maniacally focused on growth and can get us thinking critically and intentionally about growth, scaling, and continued success.   Running time: 34:47   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Daniel Online: LinkedIn Instagram   Growth Institute Website: Growth Institute   Daniel's Book: Start-Up to Scale-Up

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the honor and pleasure of welcoming Christoph Senn to the show today.    Christoph is an adjunct professor of marketing at INSEAD, one of the world's leading and largest graduate business schools. He's joining us today from Switzerland - it's always great to have the international flavor to the show. He is Codirector of INSEAD Marketing & Sales Excellence Initiative, amongst many other things, and an advisor to some of the largest companies in the world. He has a book out that joined the great ones that I enjoyed reading at the end of 2024 called Triple Fit Strategy.   THIS EPISODE IS PERFECT FOR… anyone looking to build stronger customer relationships and drive growth through a more strategic approach to sales.   TODAY'S MAIN MESSAGE… traditional sales approaches focus on pitching products, but real growth comes from understanding and aligning with your customer's strategy. Christoph introduces the "Triple Fit Strategy," a framework that moves beyond transactional selling to create long-term, mutually beneficial relationships.    KEY TAKEAWAYS: Building strong customer relationships requires aligning with their strategy, not just selling a product. Shifting from transactional selling to strategic collaboration drives long-term business growth. Understanding what truly matters to your customer creates more meaningful and effective engagements. A broader perspective on value can make negotiations less about price and more about partnership. Sales teams that focus on customer success are more likely to drive sustainable results.   WHAT I LOVE MOST… Christoph's perspective on treating customers as if you were part of the same company. When you align with their priorities and think beyond your own product, you open the door to real partnership and long-term success.   Running Time: 24:59    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Christoph Online: LinkedIn    Christoph's Book: Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the honor and pleasure of welcoming Topaz Adizes to the show today.    He is an Emmy Award-winning writer, director, and experience design architect. He is an Edmund Hillary fellow and Sundance/Skoll Stories of Change fellow. His works have been selected to Cannes, Sundance, IDFA, and SXSW; featured in New Yorker magazine, Vanity Fair, and so much else. He has garnered an Emmy for new approaches to documentary and two World Press Photo awards for immersive storytelling. But what I'm here today to talk to him about is his new book called 12 Questions for Love.    THIS EPISODE IS PERFECT FOR…anyone looking to build stronger relationships—at work or in life—through the power of better questions.   TODAY'S MAIN MESSAGE…we often focus on having the right answers, but real connection comes from asking the right questions. Topaz Adizes has spent over a decade studying human connection, guiding more than 1,200 pairs of people through transformative conversations. In this episode, he shares how the way we ask questions can strengthen workplace culture, improve team dynamics, and create more meaningful personal relationships. By shifting our approach—from looking for the “right” answer to fostering authentic dialogue—we unlock deeper understanding, trust, and collaboration.   KEY TAKEAWAYS… The best conversations start with thoughtful, well-constructed questions. Shifting from binary to open-ended questions leads to richer, more meaningful responses. A strong workplace culture starts with intentional communication and connection. Small shifts in how we structure meetings can make them more productive and engaging. Great leaders aren't just problem-solvers—they're great guides who know how to ask the right questions.   WHAT I LOVE MOST…Topaz's insight on the power of well-constructed questions. His technique to ask open-ended, connective, and intentional questions creates space for deeper conversations, whether at work or in personal relationships.   Running Time: 31:43    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Topaz Online: LinkedIn  Website   Topaz's Book:  12 Questions for Love: A Guide to Intimate Conversations and Deeper Relationships

Welcome to the What's Next! Podcast with Tiffani Bova.     This week I'm eager to replay a conversation with Bill Wooditch. Bill is the founder and CEO of Wooditch Enterprises. He works with Fortune 500 companies like AIG, Old Republic, Zurich, and Bank of America to improve their sales and leadership. He appeared regularly on Steve Harvey's “Act Like a Success” show and has also appeared on CNBC, Fox, and CBS. He has written for Inc., New York Daily News, and the American Management Association.   THIS EPISODE IS PERFECT FOR… anyone who wants to succeed and learn how to use their indispensable failures to get there faster!   TODAY'S MAIN MESSAGE…..it's the serious student of success that treats failure as the indispensable teacher. Unless you're able to first move through the pains of rejection and the fear of the attempt, you will not be able to move forward to create the lifestyle you dream of. The key here is to be dispassionate about failure and check your irrational fears, ego, and the fear of losing prestige because this can paralyze your progress. Bill shares some wisdom and strategies for addressing fear, failure, and the pursuit of success.   WHAT I LOVE MOST… it's a pleasure to have someone on the What's Next! Podcast who talks about fear of failure and having the courage and fortitude to lean into the kind of discomfort that leads to success.    Running time: 32:34   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Bill Online: LinkedIn Website   Bill's Books: Fail More Always Forward

Welcome to the What's Next! Podcast with Tiffani Bova.     This week I'm giving another listen to a conversation I shared with Professor Christian Terwiesch and I'm eager to share it with you! Christian is a Professor in Wharton's Operations and Information Management department, co-director of Penn's Mack Institute for Innovation Management, and also holds a faculty appointment at Penn's Perelman School of Medicine. He is the co-author of Matching Supply with Demand, a widely used textbook in Operations Management. He launched the first Massive Open Online Course (MOOC) in business on Coursera based on the book and since its inception, more than half a million students have enrolled. His first management book, Innovation Tournaments, details a new process-based approach to innovation and has inspired innovation tournaments around the world. His latest book, Connected Strategies, combines his expertise in the fields of operations, innovation, and strategy to help companies take advantage of digital technology leading to new business models. In addition to his teaching and his research, Professor Terwiesch is the host of “Work of Tomorrow,” a national radio show on Sirius XM 132.     THIS EPISODE IS PERFECT FOR… anyone wanting to become more innovative or bring a culture of innovation to their organization, as well as those wanting to get a pulse on new business models shaping how organizations interact with customers today.    TODAY'S MAIN MESSAGE… we have to find different ways of delighting our customers. How do we do that? Through innovation and continuous connection. Professor Terwiesch maintains that innovation is a cultural process that can be managed. That is the power of the Innovation Tournament, it leaves room for that magic spark to fly while giving it direction and structure. Beyond Innovation Tournaments, it's about becoming continuously connected. This connection enables new ways of delighting the customer and also allows organizations to provide more value to the customer, potentially at a lower cost. The purpose of a connected strategy and a continuous relationship is not only to get data but also to do a better job for the customer.    WHAT  I  LOVE  MOST… I love that Christian has identified these new business models that are fundamentally changing the way organizations interact with their customers.     Running Time: 30:47    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X    Find Christian Online: LinkedIn  Connected-Strategy Website Work of Tomorrow Podcast    Christian's Book:  Connected Strategy Book 

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I have the wonderful pleasure of welcoming two guests. The first is Wes Adams. He is the founder and CEO of SV Consulting Group. He has led teams that were recognized as one of Fast Company's most innovative brands, won multiple Webby Awards, and received two James Beard Award nominations. Also joining him is Tamara Myles. She is a consultant and an international speaker with over two decades of experience helping leaders improve business performance. She is a professor at Boston College and an instructor at the University of Pennsylvania and author of The Secret to Peak Productivity. But the reason they're here today is because they have a new book coming out called Meaningful Work.   THIS EPISODE IS PERFECT FOR… leaders and managers looking for actionable ways to create more meaningful and fulfilling workplaces.   TODAY'S MAIN MESSAGE… research shows that finding meaning at work is the single most important factor in creating fulfilled, high-performing teams. In this conversation, Wes and Tamara explore how leaders can foster environments where employees feel a sense of purpose and impact. They share a simple yet transformative framework—community, contribution, and challenge—that helps align individual fulfillment with organizational success.    KEY TAKEAWAYS… Meaning happens in moments. Paying attention to details can go a long way. Creating community at work starts with authentic connections and showing genuine care for colleagues. Recognizing the contribution of employees strengthens engagement and enhances performance. Meaningful work is not just beneficial for individuals but drives long-term organizational success.   WHAT I LOVE MOST… these three simple but powerful questions for leaders: Did I connect with someone today? How did my work have a positive impact? Did I learn something new today? These reflections inspire actionable steps toward more meaningful work environments.    Running Time: 23:57   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Wes Online: LinkedIn    Find Tamara Online: LinkedIn    Wes and Tamara's Book:  Meaningful Work: How to Ignite Passion and Performance in Every Employee  

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'm reflecting on a conversation with Heather Monahan that I think is valuable to everyone, no exceptions! Heather is a best-selling author, keynote speaker, entrepreneur, and founder of Boss In Heels. As a Chief Revenue Officer in Media, Heather Monahan is a Glass Ceiling Award winner, named one of the most Influential Women in Radio in 2017, and Thrive Global named her a Limit Breaking Female Founder in 2018. Heather is a confidence expert and her book Confidence Creator shot to #1 on Amazon's Business Biographies and Business Motivation list the first week it debuted on Amazon, and her show “Creating Confidence with Heather Monahan” can be found on Apple podcasts.    THIS EPISODE IS PERFECT FOR… anyone who wants to reach his or her full potential and needs that important confidence boost!    TODAY'S MAIN MESSAGE… take ownership of your mental platform and be intentional about the tape you run repeatedly in your head. Confidence is the key to unlocking your full potential, and that confident mindset starts with you. It starts by developing that confidence skill through discipline and frequency. When that confidence muscle is strong, scary does not mean freeze, it means go faster. So, take action! Major action is the catalyst that accelerates the confidence growth cycle. There are many paths to confidence, but not all the steps along those paths are created equal, and the bigger the risk, the bigger the confidence reward. Stop letting self-limiting beliefs and fear tell you you're stuck. No excuses. Just take action!    WHAT  I  LOVE  MOST… Heather has no shortage of passion for building confidence, taking risks, “firing your villains,” and making the big decisions that will lead you where you need to be and doing what you love!    Running Time: 30:03     Subscribe on iTunes    Find Tiffani Online: LinkedIn Facebook X    Find Heather Online: LinkedIn    Heather's Book:  Creating Confidence

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I have two amazing guests on the show. The first is Bob Moesta. He is a founder, maker, innovator, speaker, and professor. He is the president and founder of the Rewired Group, as well as an adjunct lecturer at the Kellogg School of Management at Northwestern and a research fellow at the Clayton Christensen Institute. But what I love most about him is he co-created the famous Jobs to Be Done theory, which I use in almost every keynote I have. Alongside Bob, and not to be outshined by any stretch, is Michael Horn who strives to create a world in which all individuals can build their passions, fulfill their potential, and live a life of purpose. He is the co-founder of and a distinguished fellow at the Clayton Christensen Institute, a nonprofit think tank. He also teaches at Harvard Graduate School of Education.    THIS EPISODE IS PERFECT FOR…anyone navigating career decisions, seeking purpose, or looking for strategies to make meaningful progress in their work.   TODAY'S MAIN MESSAGE…making career moves isn't just about finding the next big opportunity—it's about aligning your work with your values, energy, and aspirations. In this conversation, Bob and Michael discuss how to evaluate your current situation, identify opportunities for growth, and take steps toward a more fulfilling career.    KEY TAKEAWAYS: Align your career with what energizes and fulfills you. Evaluate your current role to identify opportunities for growth. Instead of making a person fit the work, make the work fit a person's strengths.   Thoughtful career moves start with clarity about your values and goals.   WHAT I LOVE MOST…Bob and Michael's insight that career fulfillment doesn't always mean a big leap—it can come from small, intentional changes that better align your work with your strengths and aspirations.   Running Time: 31:03   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Michael Online: LinkedIn   Find Bob Online: LinkedIn   Michael and Bob's Book:  Job Moves: 9 Steps for Making Progress in Your Career   Job Moves Assessment  

Welcome to the What's Next! Podcast with Tiffani Bova.     This week I am excited to replay a conversation I had with the innovative Tom Stockham. Tom is a passionate champion of disruptive technologies who began his career as an associate at BCG, immersed in the shift to “big-box” retail. He later served as president of Ticketmaster.com, where he helped lead the transition to online ticketing. Then, as CEO of Ancestry.com, he built one of the Internet's first online content subscription businesses. Today, as CEO of ExpertVoice, Tom leads the company in pioneering a new influencer-marketing category that's transforming commerce. He's devoted to the mission of creating a better buying experience for brands, retailers, and consumers through a large network of authentic influential experts who make trusted recommendations.     THIS EPISODE IS PERFECT FOR… passionate disrupters, innovators, and those interested in learning more about influencer marketing.    TODAY'S MAIN MESSAGE… brands should always put trust at the center of their organization and make a concerted effort to build it up over time. Increasingly, the sources brands are and should be using to do this are Influencers. It's time to shift the balance and shift resources from speaking on your own behalf as a brand to finding trusted figures that can recommend your brand and speak on your behalf in a trusted way. If you are going to do this well, you need to think about who is going to be best to speak on your behalf, how you are going to get them to do so and be more articulate about your brand, and where that influence is going to take hold such that it is beneficial to your brand.     WHAT I LOVE MOST… talking to an innovator who has been involved with so many major industry transitions. Now he's driving the conversation around Influencer marketing, and he feels that this is the next great frontier.    Running time: 34:26    Subscribe on iTunes     Find Tiffani Online: LinkedIn Facebook X   Find Tom Online: LinkedIn  ExpertVoice  

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the wonderful pleasure of welcoming Mike Maples Jr. to the show this week. He is a co-founding partner at Floodgate. He has been on the Forbes Midas List eight times in the last decade and was also named a “Rising Star” by FORTUNE and profiled by Harvard Business School for his lifetime contributions to entrepreneurship. Before becoming a full-time investor, Mike was involved as a founder and operating executive at back-to-back startup IPOs, including Tivoli Systems, which was acquired by IBM, where his dad used to work, and Motive acquired by Alcatel-Lucent. Some of Mike's investments include Twitter, Clover Health, Okta, Outreach, Chegg, Demandforce, and Applied Intuition. And he has a new book out called Pattern Breakers with his co-author, Peter Zimmerman.    THIS EPISODE IS PERFECT FOR…anyone curious to learn about the ingredients to start-up success.    TODAY'S MAIN MESSAGE…why is it that 80% of start-ups fail? What factors sets the 20% apart? As a seasoned venture capitalist, Mike says it comes down to breaking patterns. In this episode, he shares how to break away from linear strategies and dare to think boldly and take a risk.    KEY TAKEAWAYS... Great startups force choices, not comparisons.  Early believers are essential for co-creating groundbreaking futures. Intrapreneurs succeed by innovating discreetly before scaling their ideas. Striking out on bold experiments is crucial - safe bets won't lead to grand slams.   WHAT I LOVE MOST…Mike says that the best ideas often begin as unsettling or even disliked by many. It's a testament to the power of sticking to bold, authentic visions despite early skepticism.   Running Time: 30:05   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Mike Online: Substack  X    Mike's Book: Pattern Breakers: Why Some Start-Ups Change the Future

Welcome to the What's Next! Podcast with Tiffani Bova. In this LinkedIn Live, I had the wonderful honor of welcoming my dear friend, Seth Godin, who I met in 2001 through his book Purple Cow, which is one of my all-time favorite books. Along the way, Seth has always been a great supporter of me and my career. Today, I'm eager to discuss Seth's latest book, This Is Strategy: Make Better Plans.   THIS EPISODE IS PERFECT FOR…anyone who wants a fresh perspective on leadership and strategy.     TODAY'S MAIN MESSAGE…strategy isn't a lofty document or annual exercise. It's a compass guiding every decision you make. Seth challenges the conventional idea of strategy as static and instead frames it as a dynamic, iterative process of becoming. He shares nuggets of wisdom from his new book, which he says is a love letter for the people he cares about.    KEY TAKEAWAYS… Fear is often the thing that holds people back from making bold decisions. False proxies, like easy-to-measure but irrelevant metrics, can misguide your focus. The best leaders inspire action by focusing on the “why” behind their strategies.   WHAT I LOVE MOST…Seth's thoughts on practical empathy. He says it's easy to become attached to something because you've worked hard on it. Practical empathy is understanding your audience and imagining what they need, even if that means reinventing your offerings. It's a call to lead with both courage and care.    Running Time: 29:45   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Seth Online: Website  LinkedIn    Seth's Book:  The Corporate Startup  

We are kicking off 2025 and the first podcast of the year with a focus on The Experience Mindset, Changing The Way You Think About Growth, a book by Tiffani Bova.This is a read that several of us here at Nolan Consulting Group really enjoyed, it was part of an internal Book Club  and we thought it was worthwhile to bring to the podcast table as an entry point for 2025. The book examines how Customer Experience (CX) and Employee Experience (EX) are intricately intertwined and interdependent - and it's those companies that recognize this and work to find success in both areas that see true growth and success. From stories of Chipotle and the Ritz Carlton to sticking data points from organizational research , it hits home the importance of how we approach and implement new strategies and process in the year to come. 

  Welcome to the What's Next! Podcast with Tiffani Bova.     As we approach the end of the year, I'm pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we're giving you another chance to revisit the stories, insights, and lessons you loved most in 2024!    This week I'm excited to highlight an episode with Scott Edinger.     Scott is a consultant for leading business growth and is trusted by clients in the Fortune 50 and across the globe. He has worked with CEOs and senior leaders to develop pragmatic strategies and execute approaches to drive top and bottom-line results. He's written three books. His latest, The Growth Leader, is out now and is a Wall Street Journal and USA Today bestseller. He creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales.    THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to close the gap between the C-Suite and the sales team to create profitable growth.     TODAY'S MAIN MESSAGE… sales teams are often divorced from talks about strategy, yet the sales process is where strategy is executed. It's where everything comes to life. In fact, interactions with salespeople drive 25-53% of decisions! In this episode, Scott discusses why it's so critical to not treat sales as an afterthought and how to effectively include it in planning.        WHAT I LOVE MOST… it's the responsibility of a leader to inspire every level of the organization, yes sales, but also product developers, marketers, finance, legal, and customer service teams, to understand the value they bring to the customer.     Running Time: 29:18     Subscribe on iTunes    Find Tiffani Online:  Facebook  Twitter  LinkedIn     Find Scott Online:  Website   LinkedIn    Scott's Book:   The Growth Leader 

  Welcome to the What's Next! Podcast with Tiffani Bova.     As we approach the end of the year, I'm pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we're giving you another chance to revisit the stories, insights, and lessons you loved most in 2024!    This week I'm excited to highlight an episode with Michael Bungay Stanier, otherwise known as MBS.    Despite being virtual friends for a long time, we only had the chance to meet in person this year at the Thinkers50 event, where Michael won a coaching award. If you've never met, I'm so delighted to introduce you to Michael. He's best known for his book The Coaching Habit, which is the bestselling book on coaching this century and is considered a classic by none other than Seth Godin. His most recent book is How to Work with (Almost) Anyone.  He founded Box of Crayons, a learning and development company that has trained hundreds of thousands of managers to be more coach-like in organizations, from Microsoft to Gucci. His TEDx Talk has been viewed by more than a million people.   THIS EPISODE IS PERFECT FOR… anyone who wants to approach professional relationships more actively and intentionally.     TODAY'S MAIN MESSAGE… sometimes work relationships have great chemistry - you get along with your manager or team and are excited about working together. Although it's an ideal situation, that's rarely the case. In this episode, Michael shares his strategies for building the best possible relationships with the people you work with.      WHAT I LOVE MOST… taking a step back to learn about how we and the people around us work so that together we can amplify the best of who we are and avoid the worst of who we are.    Running Time: 30:49     Subscribe on iTunes    Find Tiffani Online:  Facebook  X  LinkedIn     Find Michael Online:  Website   LinkedIn Instagram   Michael's Book:  How to Work with (Almost) Anyone 

Welcome to the What's Next! Podcast with Tiffani Bova.       As we approach the end of the year, I'm pausing to look back and celebrate all of the wonderful guests that I had the honor of speaking to on the show. And based on your feedback, many of these guests resonated with you as well so we're giving you another chance to revisit the stories, insights, and lessons you loved most in 2024!    This week I'm excited to highlight an episode with Terri Sjodin.     Terri is the Principal and Founder of Sjodin Communications where she specializes in advancing the persuasive presentation skills of professionals. She is the author of the New York Times, Wall Street Journal, and USA Today bestseller Small Message, Big Impact: The Elevator Speech Effect and her latest book, Presentation ready, which was published earlier this year.   THIS EPISODE IS PERFECT FOR… anyone who wants to improve their presentation skills.     TODAY'S MAIN MESSAGE… the way we deliver information matters. It can make or break the decisions people make but frankly it's a skill that few of us are taught. In this conversation, Terri unpacks critical insights and practical strategies for leaders - but really anyone - to be a more impactful communicator.     KEY TAKEAWAYS:  Top mistakes people self-identify in their presentation skills. The importance of awareness and course-correction.  How to establish connection in a virtual setting. Striking the balance between being creative and being informative.   WHAT I LOVE MOST… the idea that there is no boring material, only boring presentations.    Running Time: 33:57     Subscribe on iTunes    Find Tiffani Online:  Facebook  X  LinkedIn     Find Terri Online:  Website   LinkedIn     Terri's Book:   Presentation Ready 

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm welcoming back for a second time Terence Mauri, a global expert on the future of leadership, AI, and disruption, and really, the intersection of those three things. As the founder of the Hack Future Lab, he spearheaded a movement for leaders to find the upside of disruption and rethink leadership for a post-AI world. He has a new book out called The Upside of Disruption: The Path to Leading and Thriving in the Unknown.    THIS EPISODE IS PERFECT FOR… anyone navigating change in work or life who wants to lead with direction.   TODAY'S MAIN MESSAGE… we've all heard the saying, “The only constant in life is change,” and most of us would agree, considering the changes we've seen even just in the past several years. How do you approach leadership and innovation in times of change? Terence Mauri challenges us to think beyond incremental change and embrace bold, transformative thinking. In this episode, he discusses how leaders can stay future-ready and thrive in the face of uncertainty.    KEY TAKEAWAYS… We're hardwired to have a "yes, but" mindset which tends to be very reductionist. When you practice a "yes, and" mindset, you open yourself up to opportunities. Move from KPIs (key performance indicators) to KBIs (key behavior indicators). Prioritizing subtraction is one of the finest forms of learning.  Combat "bore-out" by aligning work with purpose and creating a culture of engagement.   WHAT I LOVE MOST… Terence reframes disruption as an opportunity when so many see it as an obstacle. He encourages listeners to lean into change with curiosity.   Running Time: 25:56   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Terence Online: Website  LinkedIn    Terence's Book:  The Upside of Disruption: The Path to Leading and Thriving in the Unknown  

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming David Edelman to the show today. He is a senior lecturer at Harvard Business School, an executive advisor and board member to brands and technology providers, and an advisor to BCG. Previously, David was chief marketing officer at Aetna and has worked with dozens of companies on personalization, AI, and agile marketing at BCG and Digitas. Forbes has repeatedly named him one of the Top 20 Most Influential Voices in Marketing and Ad Age has named him a Top 20 Chief Marketing and Technology Officer. David is also the co-author of a new book called Personalized: Customer Strategy in the Age of AI, which has recently become a USA bestseller.    THIS EPISODE IS PERFECT FOR… anyone who wants to learn how to deliver true personalization at scale.    TODAY'S MAIN MESSAGE… customer experience is imperative to business success, but personalization remains elusive for many organizations. In this conversation, David offers his playbook on making personalization a core business strategy for organizations of any size. He also shares a detailed walkthrough of the Five Promises of Personalization.    Key Takeaways: If you consider personalization a strategic goal, you need to be able to measure it. Compensation is often too abstract of a metric. Instead, David recommends using measures of business performance.  If you can't make your product simpler, you need to educate your customers. The customer experience should be getting better and better over time.    WHAT I LOVE MOST… David's points about thinking about the flow of company interaction. Remember that when customers get bombarded, they tend to tune out. David says, “Less is more, but less that's smarter is even more.”   Running Time: 32:37   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find David Online: LinkedIn    David's Book:  Personalized: Customer Strategy in the Age of AI  

Welcome to the What's Next! Podcast with Tiffani Bova.     This week, I wanted to bring back a conversation I shared a while back with the first What's Next guest to be quoted in my book, Growth IQ. Mayur Gupta is the Chief Marketing Officer at Freshly, leading a team of marketers to make Freshly an iconic brand and drive breakthrough growth. Before Freshly, Mayur was the Global VP for Growth & Marketing at Spotify, the Chief Marketing Officer at Healthgrades, and the first-ever Global Chief Marketing Technologist at Kimberly Clark, one of the largest global consumer packaged goods companies. In 2014, Mayur was recognized as one of the “40 under 40” leading marketers in the industry by Brand Innovators, was profiled by the Harvard Business Review and the Economist as the model Chief Marketing Technologist, and also received the CMO Programmatic Award by the CMO Club. He sits on the Board of Directors of Adtalem (NYSE:ATGE) and D'Addario (private), guiding the C-Suite in their digital transformation.    THIS EPISODE IS PERFECT FOR… marketers looking for a master class of modern marketing and how to create an experience that will influence, inspire, and change a human life from one of the quintessential marketers of our time.    TODAY'S MAIN MESSAGE… Mayur brings his engineering mind to the world of marketing. His message? Your internal culture–your company culture–is key and central to the culture you are trying to build around your product. It's important and indispensable to use everything at your disposal: math, science, and research. But ultimately, it's all about being customer-focused, authentic, and transparent. At the core of any well-rounded, successful, and long-lasting organization is a human-centric strategy that is sincere and authentic. Your goals as an organization should always be customer-focused, and that starts within your organization with your very first customer, your employee. You cannot be customer-focused if you do not first care for and about the people you work with, because they are the brand.     WHAT I LOVE MOST… Mayur's transparency on the fact that this is all a journey and things in our industry continue to change based on what the customer wants from us.    Running time: 36:07    Subscribe on iTunes     Find Tiffani Online: Facebook  LinkedIn  X    Find Mayur Online: LinkedIn   

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming Mo Bunnell to the show today. He helps complex organizations grow by scaling business development skills and creating a growth-oriented culture. He's the founder of Bunnell Idea Group (BIG), which has trained tens of thousands of professionals at hundreds of organizations. He is the author of The Snowball System and has a new book out called Give to Grow: Invest in Relationships to Build Your Business and Your Career.   THIS EPISODE IS PERFECT FOR… anyone looking to grow their business and deepen client relationships in a more meaningful, human-centered way.   TODAY'S MAIN MESSAGE… in this day and age, business development isn't about deals but relationships. Mo dives into this approach and explores how to build authentic, lasting relationships that add real value and, ultimately, drive growth.   Key Takeaways: Mo's 3-step process to collaborate better and drive more revenue: fall in love with their problem, give them the experience of working with them, and make a recommendation.  The skills you need to do the work after you get the “yes” are the opposite of the skills you need to get the “yes.” Those who identify where the decision makers see value and attach to it will find the magic. Relationship building takes time and effort. Mo recommends quarterly audits to strategically delegate or automate tasks to create more space for relationships.    WHAT I LOVE MOST… take a few minutes to make a list of the 10-15 relationships that are the most important to your future success. Mo says these are the relationships you should be focused on developing now.    Running Time: 29:34   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Mo Online: Website  LinkedIn    Mo's Book:  Give to Grow  

Welcome to the What's Next! Podcast with Tiffani Bova.  This week, I'm excited to welcome Frederik Pferdt to the show. He's the former Chief Innovation Evangelist at Google where he helped shape one of the most fabled creative cultures in the world. He founded Google's Innovation Lab, where he trained tens of thousands of Googlers to develop and experiment with cutting-edge ideas and taught groundbreaking classes on innovation and creativity at Stanford for more than a decade. He has a new book out called What's Next Is Now: How to Live Future Ready. THIS EPISODE IS PERFECT FOR… anyone eager to learn how to proactively create their future and develop a growth-oriented mindset. TODAY'S MAIN MESSAGE… in this inspiring conversation, Frederik dives into what it means to live future-ready. He believes we each have the power to intentionally shape the future instead of waiting for it to happen. Frederik introduces his six principles that help shift to this way of thinking.  Key Takeaways: The future isn't something that happens to you. You have the power to create it.  We talk a lot about mindset, but Frederik introduces the idea of “mindstate” and our ability to influence a moment.  When you pay attention to your choices throughout your day and week, you'll quickly notice that your future isn't predetermined but something you're actively creating.  Some situations are out of our control, but we can always control our responses and outlook.  WHAT I LOVE MOST… the sixth principle, Dimension X, or your superpower. Discovering your strengths takes time, reflection, and sometimes courage, but when you incorporate them into the way you see the future, you're able to impact the world in a unique way.    Running Time: 27:13   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Frederik Online: LinkedIn NextLetter   Frederik's Book: What's Next Is Now: How to Live Future Ready  

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm joined by Jessica Kriegel. She is the Chief Scientist of Workplace Culture for Culture Partners, leading research and strategy in best practices for driving results through culture. For 15+ years, Jessica has been guiding global, national, Fortune 100, and other organizations across finance, technology, real estate, and healthcare industries on the path to creating intentional cultures that accelerate performance. And she has a book coming out called The Culture Equation, where she dives into how people think and act to get results.    THIS EPISODE IS PERFECT FOR… leaders who want to improve company culture.   TODAY'S MAIN MESSAGE… what does it take to build a thriving company culture? In this episode, Jessica shares her findings and explains why traditional corporate structures aren't cutting it anymore. She shares how leaders can create a more people-first approach that drives engagement and results.    Key Takeaways: Stereotypes around how Gen Z and millennials impact the workforce are keeping leaders from actually seeing these employees on their team as people. Jessica says it's not about understanding different generations but about understanding life stages.  Culture isn't a task that can be delegated to HR. Leaders need to be closely involved in shaping it. Leaders must be adaptable to the evolving needs of their teams. Focusing on what's in your control gets you out of the blame game and into your sphere of influence.   WHAT I LOVE MOST… Jessica's technique to encourage accountability in her team is to model above-the-line thinking. She breaks it down into these four steps: see it, own it, solve it, do it.   Running Time: 32:18   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Jessica Online: LinkedIn Podcast

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm reflecting on a fun conversation with the wonderful Ron Carucci. Ron is a co-founder and managing partner at Navalent, where he works with CEOs and executives pursuing transformational change for their organizations, leaders, and industries. He has a thirty-year track record helping some of the world's most influential executives tackle challenges of strategy, organization, and leadership. He is a best-selling author of 8 books.    THIS EPISODE IS PERFECT FOR… anyone looking to learn how to create diverse communities and support a thriving company culture helmed by true leadership.    TODAY'S MAIN MESSAGE… Ron shares the four things that successful leaders have all done and how others can follow the same path to success. He refocuses our thinking on leadership training, self-development, and a true understanding of diversity and, more importantly, diversity of thought.    WHAT I LOVE MOST… I love having a conversation about true leadership. I often hear, “I don't know where to begin,” from people trying to move in their careers or who want to take on more management responsibilities. The way Ron positions thinking about training, self-development, and understanding diversity is invaluable to getting started.     Running time: 34:03     Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Ron Online: LinkedIn Forbes    Ron's Books:  Amazon         

Welcome to the What's Next! Podcast with Tiffani Bova.    I have the pleasure of welcoming Dana Maor to the show this week. She is the Global Co-Head for the McKinsey People and Organizational Performance Practice and is a member of its Knowledge Council. As a senior partner, she works with leaders globally to transform their organization and themselves and serves as the co-dean of multiple McKinsey leadership programs. She's also the co-author of a new book called The Journey of Leadership.   THIS EPISODE IS PERFECT FOR… anyone who wants to develop leadership skills that focus on long-term success.    TODAY'S MAIN MESSAGE… leadership isn't about having all of the answers. It's about creating environments where people can thrive and innovate. In this episode, Dana explores practical solutions to become this leader.   Key Takeaways: Learn to think beyond what you deliver in the here and now. Develop the muscle to problem-solve together. Understand whether it's the moment to be vulnerable or confident. It's important to develop your capacity as a leader to be able to help your team members grow.  Taking the time to reflect is in service of your organization.    WHAT I LOVE MOST…Dana's advice on the necessity of “micro experiments” stood out – small, actionable changes that expand your comfort zone and leadership capacity.   Running Time: 28:51   Subscribe on iTunes   Find Tiffani Online: LinkedIn Facebook X   Find Dana Online: LinkedIn    Dana's Book:  The Journey of Leadership  

In today's episode: Employee decisions driven by an organization's culture. It's often said that the ROI on culture isn't as clear-cut as other investments. But there's no doubt that employee connections and beliefs are instrumental to success. It takes a lot of work to learn about the company's culture and make steps to change it. And that's often why it doesn't get done. Culture Leaders Daily is a daily, five-minute podcast for CEOs where we dissect the week's biggest news, unpack hot-button workplace trends, and bring you exclusive interviews with leaders who leverage culture to drive real business results. Today's interview is with Tiffani Bova, author of The Experience Mindset and host of the What's Next! podcast. LinkedIn: https://www.linkedin.com/in/tiffanibova/ Podcast: https://podcasts.apple.com/us/podcast/whats-next-with-tiffani-bova/id1262213009 Jessica Kriegel: Website: https://www.jessicakriegel.com/ LinkedIn - https://www.linkedin.com/in/jessicakriegel Instagram: https://www.instagram.com/jess_kriegel/ Culture Partners: Website: https://culturepartners.com/ LinkedIn: https://www.linkedin.com/company/culturepartners/

Tiffani Bova is one of the world's leading experts in business growth and transformation. Her distinguished career includes executive roles in sales, marketing, and customer service for both startups and Fortune 500 companies. Tiffani is the acclaimed author of two Wall Street Journal bestsellers, GrowthIQ and The Experience Mindset, and is also a highly respected keynote speaker. She is ranked in the Top 50 Business Thinkers in the world by Thinkers50. 

Welcome to the What's Next! Podcast with Tiffani Bova.  This week, I'm excited to replay an insightful conversation with the accomplished Beth Comstock. Beth is a self-described change-maker who has been the President of Integrated Media at NBC Universal, overseeing Ad-sales, Marketing, and Research. She led the company's digital efforts, including Peacock Equity acquiring iVillage.com, and oversaw the founding of Hulu. She was then tapped by GE to accelerate its evolution from an old-school conglomerate to a global technology-driven company. Cultivating a start-up mentality across the organization for over two decades, she catalyzed growth and novel thinking within GE, ultimately operating their Business Innovation unit. She was also the first female Vice Chair and first Chief Marketing Officer at GE in more than 20 years. She is a member of Nike's board of directors and a Forbes World's 100 Most Powerful Women. She's also a published author with her book Imagine It Forward.     THIS EPISODE IS PERFECT FOR… anyone who wants to learn from one of the most successful ‘introverted change-makers' about how to inspire teams, get uncomfortable, change jobs and companies gracefully, and transform a 125-year-old brand.    TODAY'S MAIN MESSAGE… Beth shares nuggets of gold gleaned from her 20-year career at GE and NBC Universal. Beth provides inspiration and guidance in an age of staggering technological advancement, the ever-stronger pull of the “next big thing,” and the gravity of the unknown. It is becoming exceedingly important to be self-aware and cognizant of the things that make our businesses human and creative. We work with and for humans, and our customers and audiences are human. Likewise, it is important that our leadership be just as rooted in our humanity. It is our honest and dynamic experience as human beings that will allow us and our businesses to thrive in a world ruled more and more by algorithms and automation.    WHAT I LOVE MOST… Beth is always looking to write her next story and live it as a courageous human being. She has learned along the way that our jobs do not define us. Who we are, the networks we create, the people we meet along the way–that's what is important. With each new opportunity comes the next story we will create!    Running time: 34:54   Subscribe on iTunes   Find Tiffani Online: Facebook LinkedIn X   Find Beth Online: LinkedIn    Beth's Book:  Imagine It Forward     

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm eager to share an entertaining yet highly insightful conversation with Dave Liniger.   Dave co-founded RE/MAX, the Denver-based global real estate franchise, with his wife, Gail, in 1973. Since its founding, RE/MAX has become the leading franchisor of real estate offices worldwide and has expanded to over 9,000 offices in 110 countries with 140,000 sales agents. Even though Dave retired from a CEO position in 2018, he continues to lead the network as Chairman of the Board. He is also a New York Times bestselling author of a book called My Next Step: An Extraordinary Journey of Healing and Hope. It was a remarkable memoir chronicling his triumphant battle against a life-altering medical diagnosis. But he's also the author of a new book that come out in March of 2024 called The Perfect Ten.    THIS EPISODE IS PERFECT FOR… anyone who wants to learn from a successful and seasoned leader.    TODAY'S MAIN MESSAGE… in our conversation, Dave recounts his journey of building RE/MAX, the leading global real estate franchise. As he reflects on the past 50 years, he presents lessons for every listener, from how to forge a new path in an industry to hiring the right people and leading them well.    Key takeaways: - Often, the reason we fail is not that we're bad at something but that we don't have a goal. - From single parents to community leaders, we all have areas of influence.  - Connecting with leaders outside your industry will teach you things you'll never figure out independently.    WHAT I LOVE MOST… you might be surprised to hear that Dave spent 10 years as a NASCAR driver and didn't start racing until his 50s! He is proof that it's never too late to explore a different path.     Running Time: 33:33   Subscribe on iTunes   Find Tiffani Online: Facebook LinkedIn X   Find Dave Online: Website  LinkedIn    Dave's Book:  The Perfect 10: 10 Leadership Principles to Achieve True Independence, Extreme Wealth, and Huge Success  

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I'm eager to welcome Dr. Thom Mayer to the podcast. He is the Medical Director for the NFL Players Association and was recently nominated to the Pro Football Hall of Fame in Canton, Ohio. Dr. Mayer was the originator of the entire NFL Concussion Guidelines program and thus has changed the nature of concussion diagnosis and management worldwide. He served as the Command Physician at the Pentagon Rescue Operation 9/11, Incident Commander for the inhalational anthrax outbreak in Washington, DC, that same year, and led a Team Rubicon Mobile Emergency Team in Ukraine following the outbreak of war. But if that isn't enough, he's written 25 books, including his most recent, Leadership Is Worthless...But Leading Is Priceless.   THIS EPISODE IS PERFECT FOR… anyone looking to sharpen their leadership skills.    TODAY'S MAIN MESSAGE… leading through a crisis requires more than just quick decision-making but resilience, adaptability, and a team-first mentality. Dr. Mayer draws on his experience to explore how leaders can navigate uncharted territory while inspiring growth and innovation.    Key takeaways:  - It's better to build relationships than to build a resume. - Burnout occurs when you become disconnected from your deep joy. - There's no such thing as a “future” leader. We're all leading in some way.  - Everybody will fail, but those who learn to make their failures their fuel will grow from setbacks.    WHAT I LOVE MOST… Dr. Mayer says the three common qualities of standout leaders are: thinking about leading as a verb, acting on it within a week, and innovating not at the speed of genius or creativity but at the speed of trust.    Running Time: 24:05   Subscribe on iTunes   Find Tiffani Online: Facebook LinkedIn X   Find Dr. Mayer Online: Website  LinkedIn    Dr. Mayer's Book:  Leadership Is Worthless...But Leading Is Priceless  

In This Episode You Will Learn About:  Why real IMPACT comes from being RAW and AUTHENTIC, not flawless How to OWN your narrative What moments truly CONNECT and INSPIRE Why start NOW and transform LATER Ways your story can CHANGE lives Resources: Website: www.ashleystahl.com Listen to You Turn Podcast Read You Turn: Get Unstuck, Discover Your Direction, and Design Your Dream Career Instagram, Facebook, YouTube, & LinkedIn: @ashleystahl Mention this episode for $1000 off at wisewhisperagency.com Sign up for a one-dollar-per-month trial period at shopify.com/monahan Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/confidence Get your KPI Checklist, absolutely free, at NetSuite.com/MONAHAN.  Want to do more and spend less like Uber, 8x8, and Databricks Mosaic? Take a free test drive of OCI at oracle.com/MONAHAN. Get 15% off your first order on www.jennikayne.com when you use code CONFIDENCE15 at checkout. Go to ro.co/confidence, and pay just $99 for your first month. Call my digital clone at 201-897-2553!  Visit heathermonahan.com Reach out to me on Instagram & LinkedIn Sign up for my mailing list: heathermonahan.com/mailing-list/  Overcome Your Villains is Available NOW! Order here: https://overcomeyourvillains.com  If you haven't yet, get my first book Confidence Creator Show Notes:  Have you ever stopped to think about the POWER of your own story? Ashley Stahl is back to share the power of storytelling—not just to captivate an audience—but to completely TRANSFORM your life. Ashley's shift from working at the Pentagon to commanding the TEDx stage proves that the stories we tell can open doors we never IMAGINED. The most impactful stories aren't polished or perfect; they're the raw, authentic moments that connect us on a human level. It's not about having all the answers—it's about sharing your TRUTH and letting that truth INSPIRE others. When you embrace vulnerability and tell your story, you're not just building a brand, you're creating real, lasting IMPACT. Your story has the POWER to change everything. Start telling it. If You Liked This Episode You Might Also Like These Episodes: #88: Ashley Stahl on Making a You Turn: Finding a Career that Honors You #355: The Secrets To MASTERING The TEDx Talk with Ashley Stahl TEDx Talk Booker & Speechwriter, Bestselling Author, Career Fulfillment Coach, & Top 100 TEDx speaker #326: Turn Your Passion Into ACTION With Ellen Bennett, Sarah Pendrick, Tiffani Bova, Ashley Stahl, Brit Morin & Christmas Abbott

Welcome to the What's Next! Podcast with Tiffani Bova.  This week, I'm welcoming two incredible guests to the show who are co-founders of the Convincing Company, a crisis communication and training firm. They have recently co-authored the book Convince Me.  Adele Gambardella owned an award-winning PR agency in DC for 15 years. She has served as a PR strategist, corporate counsel, and crisis management for clients including the United Nations, Facebook, Johnson and Johnson, and our current president, Joe Biden.  Chip Massey is a former FBI hostage negotiator and special agent. In his 22-year career in the Bureau, he has led high-profile cases, spearheaded the New York FBI Office Crisis Negotiations team, and won the prestigious FBI Director's Award. At the Convincing Company, he guides executives and their teams in how to apply the bureau's negotiation techniques to business situations.  THIS EPISODE IS PERFECT FOR… anyone looking to sharpen their persuasion skills.   TODAY'S MAIN MESSAGE… being experienced is one thing. Being able to convince others is an entirely other thing. In this episode, Adele and Chip dive into proven strategies for convincing others effectively and respectfully. Whether you're in sales, leadership, or any other field, these tips are invaluable. Key takeaways: - Adele introduces the idea of a convincing continuum that unfreezes cognitive biases. - Be mindful of how people want to be convinced. Some may be fact-based while others may be emotions-based. - When you get closer to understanding somebody's unstated narrative, you have a better shot at persuading them to accept a belief. WHAT I LOVE MOST… I love how different Adele and Chip's backgrounds are and how that contributes to this episode's unique insights and strategies.    Running Time: 31:29   Subscribe on iTunes   Find Tiffani Online: Facebook LinkedIn X   Find Adele & Chip Online: Website  Adele's LinkedIn  Chip's LinkedIn   Adele & Chip's Book:  Convince Me: High-Stakes Negotiation Tactics to Get Results in Any Business Situation

Welcome to the What's Next! Podcast with Tiffani Bova.    This week I'm bringing back an insightful conversation with Justin Bariso. Justin is an author, columnist, speaker, and consultant, and his thoughts on leadership management and emotional intelligence have been featured by Time, Business Insider,  CNBC, and Forbes among others. He is the author of “EQ Applied: The Real-World Guide to Emotional Intelligence," which uses fascinating research, modern examples, and personal stories to teach you how to make emotions work for you. Today,  Justin focuses on helping others harness the power of emotion for good. You can read Justin's work on INC.com, where over a million people a month read his column on emotional intelligence and leadership management. Justin has been recognized by LinkedIn as a top voice in leadership management and workplace culture.     THIS EPISODE IS PERFECT FOR… this episode is a reality check for all of us. It is all about investing in the emotional side of our interpersonal interactions as humans both in the written word, as well as in the spoken word.    TODAY'S MAIN MESSAGE… we spend so much time talking about the academic side of leadership, growth, marketing, and sales but we forget to account for our human emotions in a field that is so inextricably tied to human interaction. No matter how much time we take to examine our communication and emotional styles, we're still limited by our perspective, experiences and biases.     WHAT I LOVE MOST… it was wonderful to have Justin come on and give us a gentle tap to remind us how important the human aspect of business and interaction is, and of course, tied to that is our rich emotional life.    Running Time: 34:58   Subscribe on iTunes   Find Tiffani Online: Facebook LinkedIn X   Find Justin Online: X LinkedIn    Justin's Writing:  INC.com  EQ Applied

Welcome to the What's Next! Podcast with Tiffani Bova.    This week, I welcome Kim Scott back for the third time on the podcast. She is the author of a new book called Radical Respect: How to Work Together Better, and of course, Be a Kick-Ass Boss Without Losing Your Humanity. She is the co-founder of the company Radical Candor. Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and other tech companies. She was a member of the faculty at Apple University. Before that, she led AdSense, YouTube, and DoubleClick teams at Google.    THIS EPISODE IS PERFECT FOR… anyone struggling with giving or receiving feedback in a professional setting.   TODAY'S MAIN MESSAGE… respect is critical in the workplace, especially when there are many differing opinions and styles. But how do you practically go about fostering a culture of respect? It's not by keeping your opinions to yourself. In fact, Kim says sharing feedback and making space for disagreement is a sign of respect for one another.   Key takeaways: Respect begins with unconditional regard for humanity and it shouldn't need to be earned We can disagree and do it in a respectful way Kim's three steps to approach a boss to share criticism are: solicit feedback, focus on the good, ask if it's a good time to share your thoughts    WHAT I LOVE MOST… Kim says you can't address all of the unconscious biases in the world, but you can (and should) address the ones that will get in the way of your team working together.    Running Time: 36:55   Subscribe on iTunes   Find Tiffani Online: Facebook LinkedIn X   Find Kim Online: Website  LinkedIn    Kim's Book:  Radical Respect  

Author Tiffani Bova argues organizations don't see the strong connection between customer experience and employee experience. Despite continued investments in the customer experience, organizations tend to overlook how those changes affect how employees get work done. Tiffani lays out the components of her experience model — people, process, technology and culture — for addressing employee experience challenges and growing the business. She also shares advice for how HR leaders should make the business case for employee experience to other leaders and how organizations can hold themselves accountable through metrics.   Tiffani is the former global growth evangelist at Salesforce and author of the Wall Street Journal bestselling book, “The Experience Mindset: Changing the Way You Think About Growth.” Her previous book “Growth IQ” was also a WSJ bestseller. Prior to working with Salesforce, she was a sales, marketing and customer service executive for startups and Fortune 500 companies. Tiffani is also a former Gartner distinguished analyst and research fellow.   Caroline is a managing vice president in Gartner's HR practice. Her teams help HR leaders build and execute talent, diversity, rewards, and learning strategies and programs. Caroline has also led Gartner research teams on commercial banking strategy and leadership. She holds a bachelor's degree in East Asian studies from Columbia University, and a master's degree in public affairs from Princeton University.

Welcome to the What's Next! Podcast with Tiffani Bova.    This week Elliott Parker joins the podcast. He is the founder and CEO of High Alpha Innovation, a venture builder that partners with corporations, universities, and entrepreneurs to co-create startups that solve compelling problems. He built his career in strategy consulting at Innosight, the firm founded by Clayton Christensen, in corporate venturing, and as an entrepreneur bringing new ideas to market. To date, he has launched over 40 venture-backed startups, and he has a new book called The Illusion of Innovation which came out earlier in 2024.   THIS EPISODE IS PERFECT FOR… business leaders and executives looking to understand the challenges of true innovation.   TODAY'S MAIN MESSAGE… in this thought-provoking episode, Tiffani sits down with innovation expert Elliott to discuss why innovation might be more illusion than reality in today's organizations. Elliott argues that many innovative efforts are a charade and he challenges leaders to re-think their goals.    Key takeaways: We're really good at running large organizations, but the optimization for safety and predictability comes at the cost of innovation In nature, innovation happens chaotically and without control, something we should emulate in organizations We need more experiments that are fast, cheap, and maybe even a little weird   WHAT I LOVE MOST… what Elliott says we can learn from Steph Curry about running big companies, “Our companies need to be taking shots close to the net, but also making sure we're doing it beyond the three-point line, where the magnitude of correctness matters a lot.”    Running Time: 26:22   Subscribe on iTunes   Find Tiffani Online: Facebook LinkedIn X   Find Elliott Online: Website  X    Elliott's Book:  The Illusion of Innovation  

Welcome to the What's Next! Podcast with Tiffani Bova.    I'm eager to welcome Leslie Zane to the show this week. She is the founder of Triggers, a CMO advisory firm rooted in behavioral science, where she champions the primacy of the instinctive mind in brand decisions. In her new book, The Power of Instinct, she shows how traditional persuasion tactics fall short to grow a brand, business, or even a social movement, and she shows what techniques work instead.    THIS EPISODE IS PERFECT FOR… leaders and marketers who want to build stronger, more memorable brands.   TODAY'S MAIN MESSAGE… do you ever wonder why some brands stick in your mind while others fade away? In this episode, Tiffani Bova chats with Leslie Zane to uncover how our instincts drive our decisions. We dive into the fascinating world of instinctive marketing and learn how tapping into the unconscious mind can transform brand loyalty.   Key takeaways: Brands are built on accumulated memories and associations in the subconscious mind yet traditional marketing focuses on controlling the conscious mind Direct persuasion often fails. Influencing the instinctive brain is a far faster path to change Superior products don't always win in the marketplace but the brands that create perceived superiority    WHAT I LOVE MOST… the difference between competitive advantage and instinctive advantage. Leslie says when a brand creates more positive associations than their competition, that's the moment a customer will make a switch.    Running Time: 26:24   Subscribe on iTunes   Find Tiffani Online: Facebook LinkedIn X   Find Leslie Online: Website  LinkedIn    Leslie's Book:  The Power of Instinct  

Tiffani Bova previously served as a Global Customer Growth and Innovation Evangelist at Salesforce, and is a top influencer in Customer Experience and a sought-after speaker. She is the author of the Wall Street Journal bestseller Growth IQ and her brand-new book, The Experience Mindset, released this year. In this classic episode, Tiffani Bova joined host Robert Glazer on the Elevate Podcast to discuss The Experience Mindset and how companies can create exceptional experiences for their customers. She also talks about employees and how that affects your customer experience. Furthermore, Tiffani explains the balance of technology and humans in your business. So, don't miss this episode. Today, we will unravel the secrets to creating exceptional customer experience with Tiffani Bova as she flips through the pages of The Experience Mindset. Learn more about your ad choices. Visit megaphone.fm/adchoices

Will Guidara: Unreasonable Hospitality Will Guidara is the former co-owner of Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World's 50 Best Restaurants. He has co-authored four cookbooks, was named one of Crain's New York Business's 40 Under 40, and is the recipient of WSJ Magazine's Innovator Award. He is the author of Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect*. We expect hospitality from a restaurant or hotel, but we often miss opportunities for this mindset at work. In this conversation, Will and I discuss effective leadership as an act of hospitality, not only for the organization and team — but for the leader themselves. Key Points Service is black and white. Hospitality is color. Hospitality elevates service not only for the person receiving it, but for the person delivering it. Hospitality is a dialogue, not a monologue. With employees, this means giving feedback continuously. When offering criticism, make a charitable assumption. The message is still the message, but the context matters. Giving attention to your top performers does a lot to invest others their work. Make it cool to care. Resources Mentioned Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect* by Will Guidara Interview Notes Download my interview notes in PDF format (free membership required). Related Episodes How to Lead Part-Time Staff, with Chris Deferio (episode 289) Five Steps to Hold People Accountable, with Jonathan Raymond (episode 306) The Mindset to Help Your Organization Grow, with Tiffani Bova (episode 633) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic. To accelerate your learning, uncover more inside Coaching for Leaders Plus.