Brand Growth Project

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Join in as Rob J Green and Ryan McKenzie discuss how they predictably and profitably grow ecommerce brands using a blend of direct response marketing and branding. In each episode they discuss actionable strategies and tactics they're using right now to scale direct-to-consumer businesses to 7-figu…

Brand Growth Project


    • Aug 12, 2019 LATEST EPISODE
    • infrequent NEW EPISODES
    • 37m AVG DURATION
    • 6 EPISODES


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    Latest episodes from Brand Growth Project

    #6 - The Hidden Split Test Data Dragging Down Your Campaign’s Performance

    Play Episode Listen Later Aug 12, 2019 36:18


    Are you getting the whole picture when you split test elements of your campaigns? In this episode the guys reveal how some split tests that appear to be losers, may actually be winners.   Discover how to dig deeper into segments of your split tests to discover hidden gold mines that can supercharge your sales.

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    #5 - How to Use Risk Reversals To Increase Your Sales

    Play Episode Listen Later Aug 3, 2019 35:55


    Are you leaving money on the table because you are scared of offering an unbelievable guarantee? In this episode, the guys talk about guarantees, and creating an environment where your potential customers feel like they have nothing to lose.  Find out how you can use risk reversal to dramatically increase your conversion rate starting as soon as today.

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    #4 - How To Use Customer Reviews To Increase Sales

    Play Episode Listen Later Jul 24, 2019 34:18


    Could customer reviews be the key to profitably scaling your brand? In this episode, the guys discuss how to get more customer reviews, exactly how to use them in your advertising to drive sales, and how to leverage them to increase your conversion rate. This episode is full of tactics you can use right away in your business.

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    #3 - The Death of DTC Ecommerce

    Play Episode Listen Later Jun 3, 2019 45:19


    Is direct-to-consumer (DTC) ecommerce dying? In this episode, the guys discuss the future of direct-to-consumer ecommerce. From Instagram's upcoming direct sales platform to the resurgence of direct mail, you don't want to miss this one.

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    #2 - How to Make Sales Without Jamming Your Sales Message Down Your Prospect's Throat

    Play Episode Listen Later Jun 3, 2019 39:47


    Is there any marketing subject less sexy than "content marketing"? Probably not. But when done right, content marketing isn't boring at all...and it can act like rocket fuel for your brand. In this episode, the guys provide actionable tactics for leveraging content marketing as an integral part of your direct response marketing strategy...and, by the end of this show, content marketing will probably look a whole lot sexier!

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    #1 - How to Leverage Customer Lifetime Value Data to Scale Faster

    Play Episode Listen Later May 27, 2019 32:18


    Welcome to the Brand Growth Project with Rob J Green and Ryan McKenzie.  Advertising costs are going up. Virtually every market online is becoming more crowded. As a result, scaling is becoming expensive and often very challenging. In this episode, the guys discuss how to leverage your customer lifetime value data, so you can profitably scale your business faster.

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