Podcasts about roas

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode of the DTC Podcast, Eric sits down with Josh Suggs, founder of StreetTalk, and they break down how “Conversation Creative” is helping consumer brands appeal to today's audience preferences for raw, unscripted authenticity in their social feeds, while combatting headwinds brought on by Meta's Andromeda update. We talk frameworks, question design, editing loops, and why StreetTalk interviews drive KPI improvements across the full-funnel in under 45 seconds.Visit StreetTalk.com to get your brand out of the boardroom and into the streets!In this episode, we get into:How StreetTalk interviews can move someone from awareness → consideration → conversion in ~45 secondsThe difference between “random reactions” and direct response street ads (problem/solution, value props, use case)How StreetTalk briefs, shoots, edits, and tests concepts across major citiesWhere this fits inside an ad account (creative pillars + authenticity as a needed lane)What stops brands from doing it themselves (systems, reps, data, consistency)If you're a brand with product-market fit already, running UGC, and looking to scale with creative diversity on Meta/TikTok/YouTube, this episode is a must-listenTimestamps0:00 Street Talk sells authenticity with street interview ads2:00 Josh's origin story: Tabs Chocolate to first street reviews4:00 Building Street Talk fast with referrals (80 brands in a summer)6:00 Why man-on-the-street ads convert (full funnel in 45 seconds)8:00 Making street interviews direct response (hooks, pain points, value props)10:00 Where this fits in your ad account (creative diversity + authenticity)12:00 Results and wins (PrizePicks, ROAS improvements, scaling spend)14:00 Pricing, who it's for, and why brands can't easily DIY it16:00 The operational machine behind Street Talk (hosts, training, logistics)18:00 Platform playbook: Meta, TikTok, YouTube, TV, and repurposing clipsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Reklamlarınız çalışıyor gibi görünüyor ama dönüşümler düşüyor mu?CTR fena değil ama satışlar yavaşladı mı?Sepete ekleme var ama satın alma gecikiyor mu?Belki sorun kampanya değil.Belki sorun bağlam.Bu bölümde Ortadoğu'daki savaş ortamının dijital pazarlamaya etkisini konuşuyoruz. Çünkü savaş sadece sınırları etkilemez. Savaş, tüketici psikolojisini etkiler. Psikoloji değiştiğinde satın alma davranışı değişir. Satın alma davranışı değiştiğinde ise reklam performansı sessizce aşınır.Bu bölümde şunları ele alıyoruz:Tüketici psikolojisi kriz dönemlerinde nasıl değişir?Impuls alışveriş neden azalır?Riskten kaçınma davranışı dönüşüm oranlarını nasıl etkiler?CPM, CTR ve ROAS neden dalgalanabilir?Soğuk kitle neden zayıflar, retargeting neden güçlenir?Ayrıca tarihten gerçek örnekler inceliyoruz.Körfez Savaşı döneminde otomotiv markaları neden indirim yerine finansal güvence mesajı verdi?Irak Savaşı sırasında Walmart neden reklamı kesmedi ve nasıl pazar payı kazandı?Rusya–Ukrayna savaşı sonrasında markalar iletişim tonunu nasıl değiştirdi?2. Dünya Savaşı'nda Coca-Cola neden moral ve birlik mesajıyla konumlandı?Kriz dönemlerinde iki tip marka vardır:Panikleyen marka ve stratejik düşünen marka.Bu bölümde şunu net şekilde konuşuyoruz:Reklamı kesmek çözüm mü?Bütçeyi azaltmak mı gerekir?Yoksa mesajı değiştirmek mi?Çünkü bu dönem acquisition değil, retention dönemidir.Yeni müşteri kovalamaktan çok mevcut müşteriyi elde tutmak önem kazanır.Agresif satış dili yerine empati, güven ve şeffaflık dili çalışır.Türkiye perspektifini de ele alıyoruz.Jeopolitik risk, döviz dalgalanması, lojistik maliyetleri ve marj erimesi…ROAS'ın tek başına yeterli olmadığı dönemler neden başlar?Net kâr takibi neden daha kritik hale gelir?Bu bölüm özellikle şunu anlamanızı sağlayacak:Reklam performansındaki düşüş her zaman teknik bir problem değildir.Bazen problem psikolojiktir.Ve pazarlama, bağlamı okumaktır.Eğer markanızı kriz dönemlerinde nasıl konumlandırmanız gerektiğini merak ediyorsanız, bu bölümü mutlaka dinleyin.Çünkü kriz kötü pazarlamacıyı bitirir.İyi pazarlamacıyı büyütür.Podcastimle ilgili öneri ve iş birlikleri için faruk@joykek.com adresinden ya da Instagram'da @frktprk üzerinden bana ulaşabilirsiniz.00:00 - 02:35 Ortadoğu Krizi ve Tarihsel Örnekler02:35 - 03:45 Savaşın Tüketici Psikolojisine Etkisi03:45 - 06:30 Impuls Alışveriş Nedir ve Neden Azalır?06:30 - 07:50 Reklam Performansı Neden Dalgalanır?07:50 - 09:20 Reklamları Durdurmalı mıyız?09:20 - 10:30 Mesaj Dili Nasıl Değişmeli?12:15 - 14:09 Büyük Hata ve Stratejik Sonuç

Some of the ads that make the most money don't look impressive at all — and I explain why that is actually a good thing.   ‍‍ ‍‍Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. If perfectionism has been slowing you down, this episode shows why testing more simple ideas often beats waiting for the “perfect” ad.‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore. Here's the truth: the brands that scale obsess over the numbers. Not just ROAS. Not just conversion rate. And definitely not just the data inside Facebook Ads Manager. They understand the full picture — from traffic to creative to business economics. And after watching Nick Shackelford scale a brand from $20K/day to $250K/day in ad spend in just 45 days, I know exactly which metrics separate the operators from the marketers. In this episode, I break down the core metrics you need to watch like a hawk if you want to scale profitably. This is what we teach inside Foundr Operators, and it's the difference between burning cash and building a real, scalable business. Here's what you'll take away: The three buckets of metrics every operator tracks: traffic, creative & conversion, and business & profit Why CPM, CTR, and CPC are your leading indicators — and what to do when they're off How your offer impacts every metric from click-through rate to conversion rate Why MER (marketing efficiency ratio) is a better metric than ROAS for understanding true profitability The fatal mistake: scaling at 2x ROAS without knowing your margins, shipping costs, or contribution margin How doubling your landing page conversion rate can literally cut your CAC in half The operator's mindset: tracking blended ROAS, break-even points, and lifetime value — not just platform-reported metrics If you're stuck wondering why your ads aren't scaling, flying blind without an agency you trust, or hitting a ceiling at $20-30K/month, this episode will show you exactly what to fix. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Stop the burnout and learn how to scale your health coaching business to 7 figures using the "Power of One" framework.After 20 years of helping health experts grow high-performance business models, I've learned one truth: complexity kills growth. Here is the exact blueprint to hit $100k+ months...I've built seven businesses and coached thousands of health professionals. I know exactly why most stay stuck. In this video, I'm sharing the 10 traits I've seen repeatedly in clients who scale without complexity or burnout.These aren't theories. These are the exact patterns from businesses that hit high six, seven, eight, and even nine figures. I call this the Power of One framework combined with the Un-Selling method.You'll learn how to simplify your offer, automate your client acquisition, and charge premium prices for transformational outcomes.

Discover how to maximize your ad spend and improve ROAS with AI-powered strategies. From predictive analytics to hyper-personalization, learn the tools and tactics transforming digital marketing - and how to stay ahead of the competition. Learn more at https://www.gethookd.ai/ GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

Learn how AI-powered ad testing is transforming performance marketing in 2026. Understand why manual testing falls short, how AI predicts ad success before launch, and the strategies driving better ROAS through data-driven creative decisions. Read more at https://www.gethookd.ai/#key-features GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

In 2004, Wells Fargo's internal audit flagged a problem: employees felt they couldn't hit sales targets without gaming the system.The scandal broke 12 years later.Two million fake accounts.Thousands fired.Billions in fines.No one set out to commit fraud.They optimized for the metric.In this Sharp Cut, we break down Goodhart's Law — when a measure becomes a target, it ceases to be a good measure — and show how the same pattern is operating inside marketing departments right now.We examine:Why CTR has near-zero correlation with brand growth (Nielsen, LinkedIn, Tracksuit data)How short-term ROAS creates long-term decline (Binet & Field)Why agency compensation structures reward activity over effectivenessThe MQL trap in B2BThe “cheap CPM” illusion and the cost of dull mediaAnd then we offer a prescription:How to redesign your metrics so they can't be gamed.How to pair opposing indicators.How to measure mental vs physical availability.How to ensure your dashboard actually changes decisions.This is not a rant about bad marketers.It's a structural critique of broken incentive systems.Because marketing doesn't drift by accident.It drifts because incentives are misaligned.Episode 1 of a three part series.Key Takeaways:Incentives can lead to unintended consequences in marketing.Goodhart's Law highlights the dangers of misaligned metrics.Wells Fargo's scandal exemplifies the risks of poor incentive structures.Digital advertising metrics often fail to correlate with brand outcomes.Short-term ROAS focus can deplete future demand.Agency compensation models may incentivize spending over effectiveness.MQL culture can overwhelm sales with low-quality leads.Cheap impressions may not translate to real engagement.Marketers should audit metrics for potential gaming.Effective measurement requires aligning metrics with business goals.Chapters:00:00 - Introduction 02:47 - The Wells Fargo Scandal: A Case Study05:50 - Understanding Goodhart's Law09:00 - The Metrics Trap: Digital Advertising Insights12:01 - The Short-Term ROAS Trap14:54 - Agency Compensation and MQL Culture17:58 - The Importance of Metrics and Accountability20:59 - Recap and Final Thoughts

Retail Media is everywhere. But the basics? Often blurred. In this season opener, Heike Lari breaks retail media down to its core. What it is, who it's for, and why it's a full-funnel growth engine, not just a lower-funnel sales tool. From ROI vs. ROAS to awareness, consideration, and conversion - this episode gives you the shared language and KPI clarity every brand needs. Check out our website for more insights.

Beautiful things shouldn't cost the world.India exports - $13B in home decor annually, expected to cross - $21B by 2030.Factories everywhere. But almost no global consumer brands built from here.In this episode of Z47 Moments, Sudipto Sannigrahi sits down with Abhik Ghosh, Co-founder & CEO of Trampoline (ex-Amazon, Wayfair), to unpack how they're building an India-to-world home decor brand, starting factory-first.Abhik breaks down:Why they chose B2B before B2C and how it creates predictabilityHow trust with factories and sofa changed payment terms from advances to creditHow they reduced working capital in a 90–120 day category to under 30 daysWhy “value” in Western markets means quality first, not just priceHow AI powers creative, catalog, and performance marketingAnd what it takes to build a brand across borders, from India to the UK and beyond.This is a conversation about systems, sequencing, and discipline. If you're building in D2C, exports, supply chain, or global consumer categories, this episode offers a practical playbook.Chapters⁠00:00⁠ Why build a global brand from India⁠01:05⁠ Founders' background Amazon, Wayfair, Europe⁠02:10⁠ India home decor opportunity $13B → $21B⁠03:30⁠ Broken supply chain 8k–10k factories⁠05:00⁠ Factory-first model explained⁠07:10⁠ Starting with 4–5 factories → 30 today⁠09:20⁠ Why cross-border must start B2B⁠11:40⁠ Wayfair & Williams-Sonoma playbook⁠13:40⁠ Selling to UK from India⁠15:10⁠ Customer value 30–80% savings promise⁠17:10⁠ Western home refresh behavior 4-year cycle⁠18:40⁠ GTM B2B acquisition strategy⁠20:00⁠ D2C strategy Why avoid marketplaces⁠21:40⁠ Unit economics & working capital under 30 days⁠24:10⁠ Pre-orders & dropshipping from India⁠26:00⁠ ROAS, LTV/CAC & marketing efficiency⁠27:30⁠ Selection & design prediction⁠29:00⁠ Unexpected demand signals⁠30:20⁠ AI-generated creatives & catalog100% AI product imagery⁠35:10⁠ 2030 Long-term global brand ambitionFollow Z47Website - ⁠https://www.z47.com/⁠Instagram - ⁠  / z47.vc  ⁠LinkedIn - ⁠  / z47-vc  ⁠⁠#ikea⁠ ⁠#howtostartastartup⁠

Is ROAS a flawed metric for Google Ads? According to acclaimed ecommerce experts Mike Ryan and Christian Scharmüller, using Return on Ad Spend (ROAS) as your primary "North Star" metric creates a dangerous "Revenue Trap." Because ROAS measures revenue rather than actual margin, it creates an "air gap" that ignores the law of diminishing returns, ultimately hurting the profitability of mature Google Ads campaigns.In this episode of Growing eCommerce, the hosts break down how to properly use ROAS as a bidding signal and explore the latest transparency updates to Google's Performance Max (PMax) campaigns.The Problem with ROAS as a Profit Proxy: Many advertisers use ROAS as a stand-in for profit. However, as campaigns scale, incremental returns flatten out. A 600% ROAS does not guarantee your next ad dollar will yield the same profit margin.ROAS is a Communication Vessel, Not Just a Goal: Setting a blanket ROAS target across multiple campaigns is a strategic mistake. ROAS is actually your primary bidding signal and pacing tool to steer Google's algorithms.Dynamic vs. Static Targeting: Advertisers should move away from adjusting ROAS based on "gut feeling" and adopt a scientific, data-driven approach based on specific campaign constraints.Resources & Expert LinksFREE smec Advanced Channel Report Script: https://smarter-ecommerce.com/en/google-ads-scripts/pmax-channel-insights/About Mike Ryan:Based in Austria and originally from Boston, Mike Ryan is the Head of Ecommerce Insights at Smarter Ecommerce (smec) with over ten years of experience in retail and PPC landscape. With a robust background spanning retail operations, product management, and digital ads, Mike leverages his multidisciplinary expertise to drive data-informed strategies that help online retailers optimize their performance in an increasingly competitive market.About Christian Scharmueller:As a seasoned veteran in the PPC and Ecommerce space, Christian Scharmüller serves as the CCO & Managing Director of Smarter Ecommerce. With over 12 years of experience at the forefront of ad tech, Christian is a sought-after speaker at major industry events, including SMX and OMR, where he shares insights on high-level e-commerce strategy and the future of retail media.About Smarter Ecommerce (smec) Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight. As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport. Follow smec for performance marketing insights: Website: smarter-ecommerce.com LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh Newsletter: smarter-ecommerce.com/en/newsletter/ Instagram: instagram.com/smarterecommerce

8 Mart yaklaşırken markalar yine hazır.Pembe banner'lar, yüzde 30 indirimler, “Kadınlar Gününüz Kutlu Olsun” mesajları…Peki gerçekten soruyorum:Kadınlar Günü kampanyaları satışları artırıyor mu?Yoksa biz sadece takvim pazarlamasının yarattığı bir algının içinde mi yaşıyoruz?Bu bölümde 8 Mart'ın tarihsel arka planından başlayarak bugünkü e-ticaret gerçekliğine kadar uzanan net ve veri odaklı bir analiz yapıyorum.• Kadınlar Günü nasıl ortaya çıktı?• 8 Mart haftasında e-ticaret hacmi gerçekten artıyor mu?• En çok hangi yaş aralığı alışveriş yapıyor?• En çok alışveriş yapan cinsiyet kim?• Hangi ürün kategorileri zirve yapıyor?• Kozmetik mi, takı mı, çiçek mi, küçük ev aletleri mi?• “Kendine hediye alan kadın” psikolojisi mi daha güçlü, yoksa “hediye alan erkek” mi?Bu bölümde çok net bir gerçeği konuşuyoruz:En çok kazanan marka en çok indirim yapan değil, en doğru psikolojiyi okuyan markadır.Kadınlar Günü döneminde en büyük 5 hatayı açıklıyorum:Sadece indirim yapmak, segmentasyon yapmamak, CRM listesini kullanmamak, remarketing'i son güne bırakmak ve herkese aynı mesajı göstermek…Ayrıca şunu da detaylıca anlatıyorum:Yapay zeka bu kampanya döneminde nasıl kullanılmalı?• Segment tahmini ve davranış analizi• Erkek ve kadın hedef kitleye ayrı reklam mesajı üretme• Aynı ürün için 10 farklı duygu temelli kreatif oluşturma• ROAS'a göre otomatik bütçe artırma modelleri• Chatbot ve yapay zeka destekli satış asistanı ile dönüşüm oranını artırma• Son 72 saatte FOMO etkisi yaratma stratejisiEğer markanıza 8 Mart kampanyası planlıyorsanız bu bölüm sizin için net bir yol haritası olacak.Bu bölüm sadece “kampanya yapın” demiyor.“Doğru kampanyayı doğru psikolojiyle yapın” diyor.Kadınlar Günü bir indirim günü mü?Yoksa marka konumlandırma fırsatı mı?Satış mı kazanacaksınız, marka değeri mi inşa edeceksiniz, yoksa ikisini birden mi?Cevap stratejide.Bu bölümü dinledikten sonra kampanyanıza farklı gözle bakacağınıza eminim.Türkiye'de Dijital Pazarlama Podcast'ini takip etmeyi unutmayın.Bölümle ilgili görüşlerinizi benimle paylaşabilirsiniz.Reklam ve iş birlikleri için faruk@joykek.comInstagram: @frktprkŞimdi soruyorum…Takvimi mi yönetiyorsunuz, yoksa takvim mi sizi yönetiyor?

What if your mobile app strategy was holding back your entire company's growth? In this episode, Amanda and Adam of Branch welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thinking isn't just about technology—it's an organizational imperative. From breaking down the real ROI of app investment and the myth of channel cannibalization, to preparing your ecommerce business for AI discovery optimization, Matt shares hard-won lessons on aligning teams, personalizing customer experiences, and staying ahead of LLM-driven search trends. Whether you're scaling retail, launching a mobile strategy, or wrestling with how to compete in an AI-first world, this conversation cuts through the noise to deliver actionable insights that will reshape how you think about customer engagement across all channels. Links and Resources: Matt Hudson on LinkedIn BILDIT website Branch - Mobile Attribution Platform and App Analytics Solutions For Enterprises Today's topics include: How to determine if your ecommerce business actually needs a mobile app Why organizational alignment across teams matters more than technology The critical difference between SEO and AI discovery optimization How to immediately implement AI-ready data on your site today Why React Native and cross-functional web-and-mobile teams accelerate app growth How AI personalization works at scale using embeddings and vectors Quotes from Matt Hudson: “The entire org of your company, no matter how big or small, has got to be vested in the growth of the mobile app.” “You know who doesn't care about cannibalization? The customer. The customer. They want the easiest experience to convert.” “If the mobile app doesn't improve your ROAS, your return on ad spend, nobody's going to do anything with it."

Send a textOne team grew social reach from 7 million to 12+ million impressions. Engagement exploded. Video views were up.ROAS? 7–8x.And yet… single-game ticket sales stayed flat.In this episode, Jeremy breaks down why awareness alone doesn't create growth, the difference between monetizing demand vs. multiplying it, and how to structure your funnel so reach actually turns into repeat buyers.Key TopicsWhy a strong ROAS can still hide a growth ceilingMonetizing demand vs. multiplying demandThe 3 Ad Buckets every sports team must useWhy frequency problems get mistaken for awareness problemsThe overlooked “Game 2 Strategy”Database growth as a revenue multiplierWhy timing sales ads to 24–48 hour buying windows mattersThe Core LessonThis team didn't hit a wall. They hit a ceiling.Their ads worked. Demand exists.But their funnel wasn't engineered to move fans from awareness → intent → repeat behavior.The 3 Ad Buckets FrameworkEvery ad must live in one of three buckets:1. Audience Building - Build familiarity and retargeting pools.2. Buyer Warming - Reduce friction and drive traffic.3. Buyer Ready - Sell tickets.If every ad says “Buy Now,” none of them function like true sales ads.Platforms optimize for engagement — not wallet behavior.They'll find people who:WatchLikeCommentShareThey are not automatically optimizing for:Selecting a dateBringing a familyBuying multiple gamesThat behavior must be engineered.This team likely:Re-activated past buyersSold to an existing poolImproved efficiencyBut didn't expand the buyer base.That's a frequency problem — not an awareness problem.5 Layers That Unlock GrowthCapture Before Conversion – Own the relationship early.Retargeting Discipline – Structured audience building.Separate Content Tracks – Entertain and sell.Game 2 Strategy – Opening Day is marketing. The rest is sales.Group Data Capture – 50 tickets sold ≠ 1 contact captured.Database growth = revenue growth.The Timing Insight Most Teams MissMost single-game tickets are purchased within 24–48 hours of the game.If your conversion ads aren't strongest during that window, you're fighting buying behavior.Align your ads with when fans are ready to act.Timestamps00:00 – Massive reach, flat sales 01:16 – The 7–8x ROAS breakdown 03:30 – Monetize vs. multiply demand 05:14 – The 3 Ad Buckets 08:16 – Engagement vs. buyer behavior 12:57 – 5 growth unlocks 19:43 – Ceiling vs. wall 20:20 – Timing matters 21:52 – Self-audit questionsEpisodes mentioned:Episode 125 - “I Saw Your Ad—But Didn't Buy”: Fixing the Fan Follow-Up FunnelEpisode 111 - Building Your Marketing Budget Like a Funnel: Awareness to ActionEpisode 132 - The 35,000 Visitor Problem: Why More Traffic Can Tank Your ProfitsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Rob Schimmenti is flipping houses in New York City — one of the most competitive real estate markets in the country — and closing 15 high-margin deals per year primarily through driving for dollars. In this episode, he breaks down his real numbers, how he generated nearly $3M from 26 deals, why his driving-for-dollars list produces bigger spreads than PPC or high-equity lists, how he calculates ROAS, and the simple postcard tweaks that improved his response rates. If you want to compete in a saturated market without a massive team or complicated funnels, this is a practical look at what's actually working.   KEY TALKING POINTS: 0:00 - Intro 0:50 - Rob Schimmenti's Business 1:42 - Learning From Alex Hormozi 3:28 - His First Deal Under Contract 7:22 - Fractional Ownership Process 10:11 - Finding ROAS & His Next Deal 13:30 - Closing Costs In NY 14:35 - What His Team Looks Like 16:21 - Driving For Dollars 20:28 - D4D vs List Building 23:11 - How He's Improved His Postcards 26:57 - Where To Find Rob & Closing Thoughts 29:07 - Outro   LINKS: Instagram: Rob Schimmenti https://www.instagram.com/robschimmenti/   Website: Cash 4 Keys https://www.cash4keys.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

Si muchas veces te encuentras saltando de un informe a otro o no sabes bien qué informe usar a la hora de analizar las campañas de PPC, este es tu episodio. Hablaremos de qué informes predefinidos mirar, de cómo hacer cuando necesitas algo más personalizado y por último, os diremos algunos trucos para mejorar esos informes. 0:00 Intro0:10 Miscelánea1:50 Nuestra Semana15:36 PPCCast+22:11 Noticias de la Semana29:33 Tema Principal1:03:18 RecomendacionesURL Episodio: https://ppccast.com/podcast/276-informes-basicos-que-deberias-utilizar-para-analizarPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Part 2 of our 5-part series on the question everyone asks: why your ads aren't working. Most people blame Meta, Google, or their agency. But if your landing page doesn't do the job, your ads never had a chance. In this episode, we break down: Why do we always start with landing pages, not a full site rebuild? The fastest way to find what's actually broken is to use the top landing pages. Why product pages on mobile are usually the real battleground The Busy Restaurant Test and why it decides whether people bounce in seconds How to reduce bounce rate and make it feel easy to buy Why pop-ups can wreck first impressions if you block the product How big brands choreograph the entire first visit on purpose The conversion rate and AOV tradeoff that unlocks scale Why Shopify gimmicks often lower conversion instead of raising it If your ROAS is sliding, and you keep tweaking ads, this is your reset. Fix what happens after the click, and the ads suddenly look “better” without changing them. Next episode: your ads are boring.   P.S. Whenever you're ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

Direkt zu eBay: https://www.ebay.de/ In dieser Folge des Onlineshop Geflüster Podcasts sprechen wir darüber, warum der ROAS in deinem Meta Ads Manager dir ein völlig verzerrtes Bild liefern kann – und wie du stattdessen viel smarter auf echte Profitabilität steuerst. Ich erkläre dir, worauf du wirklich achten solltest, um deinen Onlineshop profitabel zu skalieren, ohne dich von scheinbar guten Zahlen blenden zu lassen. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin __________

In this episode of Growing eCommerce, Mike Ryan and Chris debunk three persistent myths that are still holding retailers back in 2026. While everyone is distracted by the hype of UCP and Agentic Commerce, many accounts are bleeding efficiency due to outdated structures like the "Heroes & Zombies" matrix and one-dimensional margin buckets.We break down why these old-school tactics create self-fulfilling prophecies of failure and share what sophisticated retailers are doing instead to balance volume, margin, and the new reality of AI-driven search.In this episode, we cover:The "Zero Click" Wake-Up Call: Why the shift to walled gardens means you need to fix your tactical basics now before the ecosystem changes forever.Myth #1: Heroes & Zombies: Why classifying low-volume products as "zombies" is a logical flaw that starves your potential growth engines. We explain the danger of using historical data to doom new products.Myth #2: Margin Buckets: Why segmenting campaigns by gross margin % (e.g., 0-5%, 5-10%) is dangerous. Mike shares data showing how this ignores conversion volume and pricing strategies, leading to "death by optimization."Myth #3: PMax vs. Standard Shopping: It's no longer an either/or decision. We discuss the rise of hybrid setups and why Standard Shopping is actually gaining cost share again.Key Takeaways:Don't rely on single-dimensional data: Grouping products solely by ROAS or Margin % ignores critical context like seasonality, price competitiveness, and absolute profit.Standard Shopping isn't dead: Even Google is now advocating for hybrid use cases, such as using Standard Shopping for query filtering or specific inventory control.+1The "Self-Fulfilling Prophecy": If you put a new product in a "zombie" campaign with low budget because it has no data, it will never get data. You need a multi-dimensional scoring strategy.About Mike RyanBased in Austria and originally from Boston, Mike Ryan is Head of Ecommerce Insights at Smarter Ecommerce (smec). With 10+ years in retail and PPC, and experience across retail operations, product management, and digital advertising, he helps online retailers turn data into strategies that improve performance in a highly competitive market.About Christian ScharmüllerChristian Scharmüller is CCO & Managing Director at Smarter Ecommerce and a long-time expert in PPC and e-commerce. With 12+ years in ad tech, he's a regular speaker at major industry events such as SMX and OMR, sharing insights on e-commerce strategy and the future of retail media.About Smarter Ecommerce (smec) Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight. As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport. Follow smec for performance marketing insights: Website: smarter-ecommerce.com LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh Newsletter: smarter-ecommerce.com/en/newsletter/ Instagram: instagram.com/smarterecommerce

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►  State Of Meta Ads WorkshopIn this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta's new advertising “brain” - and why it's not a small update… it's a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it's optimizing for true interest alignment. If your ads get engagement but won't scale…If your ROAS feels unstable…If performance feels harder than it did a year ago…This episode explains why.► Get Breezeway & Never Second Guess Your Meta Ads Again-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

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Junto a Rafa Carbayeda repasamos todas las fases de la creación de campaña de Google Ads para Ecommerce, desde ver como clasificaremos los productos a montar las campañas e incluso pasando por la optimización. 4:06 Presentación de Rafa Carbayeda8:45 Estrategia Inicial para Clientes de E-commerce12:53 E-commerce Pequeños vs. Grandes15:34 Separación de Productos en Campañas24:50 Uso de Etiquetas Personalizadas26:37 Importancia de Rellenar Atributos del Feed31:51 Optimización de Imágenes en el Feed44:45 Comparativa entre PMAX y Shopping50:59 Estrategias de Segmentación en Campañas57:45 Introducción a los CSS1:06:33 Futuro de la Publicidad con ChatGPT1:08:24 Recursos y Errores Comunes en Google Ads1:13:17 Preguntas Rápidas y Consejos FinalesURL Episodio: https://ppccast.com/podcast/275-estructuracion-de-campanas-de-ecommerce-en-google-ads-con-rafa-carbayedaPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam 

In this conversation, Vassilis Douros and Marc Binkley delve into the complexities of measuring ROI in marketing. They discuss common misconceptions about ROI, ROAS, and MER, emphasizing that these metrics often lead marketers to focus on short-term efficiency rather than long-term effectiveness. The duo highlights the importance of collaboration across teams to ensure that marketing promises align with operational capabilities, ultimately driving sustainable growth. They advocate for a shift in focus from mere ratios to understanding the broader implications of marketing investments on future cash flow and customer relationships.If you're being measured purely on short-term efficiency metrics, this conversation will change how you think about growth.ROI isn't a marketing number. It's a team sport.TakeawaysROI is often misunderstood as a measure of efficiency rather than effectiveness.Chasing high ROI can lead to short-term thinking and limit growth.Marketing success requires collaboration across teams, not just within marketing.The promise to the customer must be memorable, valuable, and deliverable.Focusing solely on financial ratios can obscure the true health of a brand.Long-term ROI is built on consistent delivery of promises to customers.Marketing should be viewed as a growth driver, not a cost center.Incrementality is crucial to understanding the true impact of marketing efforts.Operational efficiency is key to fulfilling marketing promises.Winning in marketing is a team sport, requiring alignment across departments.Chapters00:00 - Understanding ROI in Marketing03:00 - The Dangers of Chasing High ROI05:57 - The Importance of Team Collaboration09:55 - The Promise to the Customer11:58 - Shifting Focus from Ratios to RevenueSources:Ambler, T. (2000). Marketing Metrics. Business Strategy Review, 11(2), 59-66.Binkley, M. (2024). 35 Factors that Affect Marketing ROI. Quatical Fractional Marketing Leadership.B2B Institute & WARC. (2024). Making a Promise to the Business Customer: Why Customer Promise Campaigns are Even More Effective in B2B than B2C. LinkedIn.Calgary Marketing Association & Stone-Olafson. (2024). Shaping Success: Alberta's Marketing Landscape and the Trends Influencing ROI.Duhigg, C. (2012). The Power of Habit: Why We Do What We Do in Life and Business. Random House.Kaushik, A. (2023). The Best Marketing ROI Formula: Incremental Net Profit ROI!. Occam's Razor.Martin, R., & B2B Institute. (2023). Making a Promise to...

00:00 - Bu bölüm neden can yakacak ve kimler dinlemeli00:44 Hata 1 - Reklam sihirli değnek sanılıyor01:39 Hata 2 - Ürün sayfasını katalog gibi kullanmak02:34 Hata 3 - Herkese aynı reklamı göstermek03:22 Hata 4 - Dönüşüm ve KPI takibinin yanlış kurulması04:54 Hata 5 - Güven unsurlarını küçümsemek05:42 Hata 6 - Sepeti terk eden müşteriyi unutmak06:33 Hata 7 - Kısa vadeli düşünmek ve sistem kurmamakSevgili dostum, bu bölüm biraz can yakabilir. Baştan uyarıyorum.Çünkü bugün ajans olarak neredeyse her hafta, her ay, her projede karşımıza çıkan ve satışları sessizce sabote eden 7 büyük e-ticaret hatasını tüm açıklığıyla masaya yatırıyorum.Üstelik bu hatalar sadece yeni başlayan markalarda değil, milyonluk ciro yapan firmalarda da karşımıza çıkıyor.E-ticarette işler yolunda gitmediğinde çoğu zaman ilk suçlanan şey reklam oluyor.Reklam bütçesi artırılıyor, kreatifler değiştiriliyor, platformlar suçlanıyor.Ama gerçek şu ki problem çoğu zaman reklamda değil, sistemin kendisinde yatıyor.Eğer reklam veriyorum ama satış gelmiyor diyorsan,ROAS düşüyor, sepetler dolup boşalıyorsa,ziyaretçi var ama ödeme yoksa,bu bölüm tam olarak senin için hazırlandı.Bu bölümde ajans olarak sahada en sık karşılaştığımız şu soruların cevabını net bir şekilde veriyorum:Neden iyi reklam kötü sonuç verir?Neden trafik var ama satış yoktur?Neden bazı siteler aynı bütçeyle çok daha fazla kazanır?Ve neden bazı markalar sürekli daha fazla reklam bütçesi yakar?Konuştuğumuz 7 hata, küçük detaylar gibi görünse de bir araya geldiğinde e-ticaret markalarının büyümesini ciddi şekilde yavaşlatıyor.Ürün sayfalarının satış yerine katalog gibi hazırlanması,herkese aynı mesajın gösterilmesi,dönüşüm takibinin yanlış veya eksik kurulması,güven unsurlarının hafife alınması,sepeti terk eden kullanıcıların tamamen unutulmasıve en önemlisi kısa vadeli düşünme alışkanlığı…Bu bölümde sadece “şu yanlış” demekle kalmıyorum.Neden yanlış olduğunu, neye mal olduğunu ve nasıl düzeltilmesi gerektiğini de ajans perspektifiyle anlatıyorum.E-ticarette sürdürülebilir büyüme, sadece reklam vermekle değil;doğru sistem kurmakla, doğru mesajı doğru kişiye doğru zamanda göstermekle mümkün oluyor.Bu bölümü dinledikten sonra sitene, reklamlarına ve satış süreçlerine çok daha farklı bir gözle bakacağına eminim.Eğer bu 7 maddeden en az 2–3 tanesi bizde var diyorsan, yalnız değilsin.Ama iyi haber şu: Bu hataların hepsi düzeltilebilir.Yeter ki problemi reklamda değil, sistemde aramayı öğren.Bu bölüm, e-ticarette neden takıldığını gerçekten anlamak isteyenler için hazırlandı.Dinle, not al, sitene tekrar bak.

In this episode, we explore why high ad performance numbers don't always lead to a profitable business. Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate truth. You will learn how to use better tools to track real profit and why a brand-first approach is the secret to scaling a lifestyle business.Topics discussed in this episode:  Why a 3x ROAS might still mean losing money.How vanity metrics point brands in the wrong direction.What makes MER a cleaner way to track impact.Why ROAS is easy for media buyers to inflate.How to sync Shopify and Meta for better tracking.What "A-plus players" with brand experience offer.How a 12-month forecast ensures future profitability.Why lifestyle brands keep creative close to home.What CFO-grade tools reveal about true contribution. Links & Resources Website: https://www.sunnysidecalifornia.com/LinkedIn: https://www.linkedin.com/in/mattraminick/ Instagram: https://www.instagram.com/sunnysidecaliforniaGet access to more free resources by visiting the show notes at https://tinyurl.com/5enfjcrb______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

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If you're overwhelmed, confused, terrified, or totally lost with Meta Ads — THIS is the course you start with.This is my flagship, deep-dive, learn-everything, understand-everything master training on Facebook & Instagram ads.If you don't know where to click, which objective to choose, how audiences work, what creatives convert, or why your ads keep failing…STOP.This is the one you watch.Inside this course, I break down the ENTIRE Meta Ads ecosystem — from the very beginning — so you finally understand how this crazy, complex world works.You will learn:

Send us a textReady for a frank reset after a year that tested every seam? I'm opening the curtain on the “year of shedding”: long-time team members leaving, an IP scare that cut deep, and the decision to step back into client work to rebuild standards and clarity. Out of that churn came a sharper model—paid acquisition as the engine, organic as the trust layer—and a repeatable funnel that books local services solid and sells property without an agent.We dig into the ad mix that actually works in 2026. Meta remains the scale lever, Google Ads is back for the right intent categories, and Pinterest Ads quietly outperform for lifestyle because users arrive in curation mode, ready to act. TikTok Ads still feel high-touch and budget-heavy, while organic TikTok can shine if your brand voice fits. We break down why halving ad spend can stabilise ROAS, how to craft offers people truly want, and why respectful, dignity-first messaging converts better—especially for women in skincare and wellness.Two case paths prove it. First, a simple but powerful local service funnel: targeted ads to a CRO-driven landing page plus a thoughtful introductory offer. It's been booking salons and clinics without the constant social posting treadmill. Second, a new venture—Proper—that uses the same digital spine to sell property privately: targeted ads, a compelling property page, and structured lead handling. We sold faster and cleaner than a traditional listing, and we're building case studies to help more owners take control.If you're weighing a niche shift, wrestling with team changes, or just tired of content grind without returns, this conversation will meet you where you are and hand you a simpler path forward. Subscribe, share this with a founder who needs a reality check and a roadmap, and tell me: should we lean harder into lifestyle or keep a foot in professional services? Your take might shape the next episode.Brands mentioned in this episode:https://www.propahomes.com.auTo work with us, book your client assessment call at https://www.birdcageangeladvisors.com/hire-an-angel/

Before you soft launch, check this. Or your data will lie. In this episode, Matej walks through a complete soft launch checklist covering tracking, attribution, monetization hygiene, pricing, live ops readiness, UA setup, and creatives.This is not a full guide. The full guide is here: https://payhip.com/b/fJi9EIt's everything that must work before you judge CPI, retention, or ROAS.What Matej covers• MMP & Firebase setup• iOS ATT and conversion schemas• Crash & ANR thresholds• Revenue deduplication & fraud• Ad mediation basics• Geo pricing strategy• Content & live ops readiness• Store listings & creativesKey takeaway:If the setup is broken, nothing matters. ---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let's not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠Podcast: Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipgChapters00:00 — Why most soft launches fail01:15 — The technical phase nobody skips (but should)02:40 — MMP, Firebase, and key events04:20 — iOS conversion schemas & ATT logic05:50 — Crashes, ANRs, and store penalties07:10 — Revenue deduplication mistakes08:20 — Purchase validation & cheaters09:30 — Ad mediation basics in soft launch11:00 — Balancing ads vs retention12:10 — Geo pricing and monetization power13:30 — Content roadmap & live ops thinking14:50 — UA readiness & campaign setup16:00 — Store listings, ASO & keywords17:20 — Creatives for soft launch (what NOT to fake)---------------------------------------Matej LancaricUser Acquisition & Creatives Consultant⁠https://lancaric.meFelix BrabergAd monetization consultant⁠https://www.felixbraberg.comJakub RemiarGame design consultant⁠https://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

What if you could run Facebook ads that get 3x ROAS—and your VA could manage them in 30 minutes a week?I've been running Facebook ads since 2010. And I can tell you: ads have never been easier or more profitable than right now.At the end of last year, our lead magnet ads slowed down. So I tested what Facebook was actually rewarding with the Andromeda changes. The results? 3x ROAS at the most expensive time of year. And a simple weekly system that takes less than 30 minutes to manage.If you've been avoiding Facebook ads because they seem too complicated—this episode is for you.I'm breaking down what changed, why it's working, and the exact weekly checklist we use to run profitable ads without needing an ads expert.Want to learn our exact system?If you're in one of our coaching programs, check the calendar for our live Facebook Ads training.Not a client yet? DM me on Instagram: @hellofunnels and let's chat!

Send Jackie A Message!Another Pilates studio just opened down the street. Another yoga space launched with “expert teachers” and a “welcoming community.” And suddenly, referrals feel slower, growth feels harder, and you're wondering what actually makes a studio stand out anymore.In this episode, Jackie Murphy breaks down exactly how one Pilates studio generated $81,605 in revenue over a single Black Friday weekend—and why it had nothing to do with luck, hustle, or having “better teachers.”You'll learn why the old boutique fitness playbook (word-of-mouth and hoping people find you) no longer works, how omni-channel marketing and paid ads now drive growth, and why changing less and repeating what works is the real path to sustainable profit.Jackie walks you through the strategy behind the sale: waitlists, consistent messaging across every platform, ads that supported (not replaced) organic marketing, and why a $226 ad spend produced a 359x return.If competition feels intimidating right now, this episode will show you how to stop reacting—and start leading.Timestamped Outline[00:00] Why competition feels louder in 2026[02:30] The $81,605 Black Friday case study[05:30] Change less, evaluate more, repeat[07:30] Omni-channel marketing explained[10:00] Why Black Friday doesn't start on Black Friday[12:30] Email + SMS + ads working together[15:00] The $226 ad spend breakdown (359x ROAS)[18:00] Why ads work better when they support organic[21:00] Long-term nurturing vs short-term sales[24:00] Setting big goals without attaching fear[27:00] Why this is possible for your studio tooKey Takeaways Competition isn't the problem—unclear messaging is“Great teachers” is not a differentiator anymoreSustainable profit comes from repeating proven campaignsOmni-channel marketing makes buying easierAds amplify what's already working organicallyYou don't need a massive ad budget to get massive resultsLong-term trust builds high-ticket sales like annual membershipsPull Quotes“Change less. Evaluate more. Repeat.”“Black Friday doesn't start on Black Friday.”“Ads don't replace organic marketing—they support it.”“People don't buy the first time they see something.”“You don't need hustle. You need a plan.”FAQ (AEO-Optimized)Why doesn't word-of-mouth work like it used to for yoga studios? Because the industry is more saturated. Consumers have more options and need clearer messaging to choose.Do yoga and Pilates studios really need paid ads now? Yes—organic marketing alone no longer reaches enough people. Ads help amplify what's already working.How much should studios spend on ads for campaigns like Black Friday? There's no one number, but this case study shows that even low ad spend can produce high returns when paired with strong messaging.Is Black Friday still worth it for boutique studios? Yes—when it's planned in advance, supported by trust, and aligned with your long-term strategy.What makes a Black Friday sale successful?Work with Jackie Murphy Say Hi on Instagram @studioceoofficial 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Performance creative consultant Dara Denney joins the show to break down how modern brands are approaching creative strategy in 2026. The conversation opens with the shifting role of content creators versus strategists, and why creative velocity, operations, and in-house production are increasingly shaping how brands scale.From there, they dig into how AI is actually being used inside creative workflows - where it speeds up research and briefing, and where human judgment still matters, especially around roadmapping and idea selection. The group also explores the growing convergence of organic and paid, including how organic performance signals influence paid creative, why upper-funnel content belongs in performance accounts, and when “organic-first” ideas can still drive results.The episode wraps with a candid discussion on performance measurement beyond short-term ROAS, touching on creative diversity, upper-funnel impact, and how operators think about long-term growth when building scalable content systems.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Powered by:Motion.⁠⁠⁠https://motionapp.com/?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=motion-sign-up&utm_source=marketing-operators-podcastMotion Creative Strategy Bootcamp.https://motionapp.com/2026-creative-strategy-bootcamp-paid?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-strategy-bootcamp-2026&utm_source=marketing-operators-podcastPrescient AI.https://www.prescientai.com/operatorsRichpanel.https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersellhttps://www.aftersell.com/operatorsHaushttps://haus.io/operatorsGet the 9 Operators Newsletterhttps://9operators.com/

Nathan is sharing five key business tips to help you navigate the current economy and achieve long-term success. This is essential business advice for anyone looking to understand how to make money effectively in today's world. Are you famous on social media but broke in the bank? If you have the followers and the aesthetic but your accounts aren't growing, it's time to change what you're measuring. Nathan shares 5 specific, high-level metrics that every key decision-maker needs to track to survive the new economy. From the death of standard ROAS to the rise of "Share of Answer" in AI search, this is the data-driven blueprint for 2026. #IROAS #AISEO #marketingstrategy Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Amazon's 2026 Big Spring Sale dates are set. Sponsored Brands ads no longer need custom titles/creatives. TikTok Shop sellers react to the new shipping change.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon quietly revealed the 2026 Big Spring Sale is back on March 25-31, shown inside Seller Central's Deals/Lightning Deals section, where some products are already being flagged as eligible. Sellers should start planning promos now—locking in Lightning Deals early or lining up Prime Exclusive Discounts ahead of the event. Exclusive: Some TikTok Shop sellers are pulling back as the platform moves to end independent shipping in the U.S. https://www.modernretail.co/operations/exclusive-some-tiktok-shop-sellers-are-pulling-back-as-the-platform-moves-to-end-independent-shipping-in-the-u-s/ This week's strategy shows how to uncover competitors' proven sales-driving keywords using Amazon-confirmed data in Helium 10's Brand Analytics (ABA Top Search Terms), not just estimates from Cerebro. Add competitor ASINs, choose high-spike weeks, and filter for more than 1% conversion share to reveal keywords Amazon verifies are converting. New Feature Alerts: Helium 10's TikTok Ads now adds automation rules for GMV Max so you can auto-add high-performing affiliate videos and remove underperformers (like a “negative match” for low ROAS). There's also a new Creative Insights page to track ad, affiliate, and authorized posts in one place and quickly move winning videos into campaigns. Helium 10's Keyword Tracker got a small facelift, and the Boost button is finally back to red instead of blue. Boost is the feature that checks rankings up to 24 times a day across rotating browsing scenarios to track organic and sponsored position. New section-level shopper engagement insights on Brand Stores (Beta) https://advertising.amazon.com/en-us/resources/whats-new/brand-store-insights-at-section-level-beta/ Join our free live AI workshop on Monday, 8 am PT, to learn how to prep your product/brand images and prompts so AI generates the exact look you want. We'll demo it live using real Project X images and show the before-and-after results. Register free at http://h10.me/aimfeb Bradley will be in Dubai next week at the Worldef Conference, filming case studies and potential podcast interviews with sellers in attendance. If you're there, come say hi and message me on Instagram @SeriousSellersPodcast to get on camera. Event info at http://h10.me/dubai In episode 492 of the AM/PM Podcast and Weekly Buzz, Bradley discusses: 00:00 - Introduction 00:43 - 2026 Amazon Big Spring Sale 02:04 - Amazon Sponsored Brand Update 03:22 - Competitor Keyword Sales 05:17 - TikTok Shop Exodus? 08:01 - TikTok Ads 09:44 - KW Tracker Boost 10:55 - Amazon Brand Store Insights 11:45 - Upcoming Events

Días malos tienen todas las cuentas, pero cómo nos enfrentamos a ellos es lo que puede hacernos diferenciarnos como buenos Media Buyers. Justo de eso hablamos hoy, de cómo afrontamos esos días.0:00 Intro2:46 Miscelánea4:12 Nuestra Semana9:30 PPCCast+12:29 Noticias de la Semana18:12 Tema Principal42:32 RecomendacionesURL Episodio: https://ppccast.com/podcast/273-el-dia-que-una-campana-se-cae-y-no-es-culpa-de-los-anunciosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiammostra menos

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands. With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels. In This Conversation We Discuss: [00:00] Intro[01:09] Getting to know the new product, Realize [02:33] Facing rising ad costs across platforms[04:22] Launching before peak season to save costs[07:10] Questioning the myth that more budget wins[09:31] Challenging the idea that AI replaces strategy[11:30] Callouts[11:40] Unlocking incremental growth on the open web[14:16] Testing new channels with wise budgets[15:17] Running quarterly moonshot experimentsResources:Subscribe to Honest Ecommerce on YoutubePerformance beyond search and social taboola.com/The performance built for advertisers realize.com/Follow Rima Sherman Mattok linkedin.com/in/rima-sherman-mattok-93282739/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you feeding your data into AI and assuming the insights it gives you are accurate? What if those confident-sounding answers are quietly steering you in the wrong direction? More agency owners are turning to AI to analyze and interpret performance data, and for good reason. Used correctly, it can save massive amounts of time and move teams beyond using AI to crank out blog posts, ads, or emails faster. But when it comes to attribution, performance analysis, and real decision-making, AI has a dangerous flaw: it's often wrong with absolute confidence. Today's featured guest understands where most agencies go wrong with AI-driven data analysis. He'll break down why large language models frequently misinterpret marketing data, how flawed inputs and assumptions lead to misleading insights, and what it actually takes to get reliable answers from AI without burning budget or making bad strategic calls. Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a marketing attribution platform built specifically for e-commerce brands doing between $5M and $50M in annual revenue. Scott has spent years deep in attribution, analytics, and now AI, figuring out how to separate real signal from noise in an ecosystem where every platform claims the win. He'll talk about how most platforms may be misleading you and the framework he uses to bring sanity back to attribution for serious e-commerce brands. In this episode, we'll discuss: Why AI is sounds smart but gets marketing attribution wrong. Injecting intention into AI. The Five Forces framework to improve your AI data. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why AI Sounds Smart But Gets Marketing Attribution Wrong One of the biggest myths around AI is that it's inherently "smart." Scott shared that it took eight months for Wicked Reports to release their AI analyst, not because the tech wasn't powerful, but because it was too confident while being wrong. AI models are designed to sound affirmative. Ask them a bad question, and they'll still give you a polished answer. If you ask ChatGPT if you should jump off a bridge, it'll say, "Yes, that's a great idea," unless you explicitly train it to be critical. That's a massive problem when you're dealing with revenue attribution and ad spend decisions. Another major issue is that AI lacks native understanding of time, which is foundational to attribution. Clicks, impressions, tags, and conversions happen in sequence over days or weeks. Without heavy rules, coaching, and sanity checks layered in, AI can't naturally interpret cause and effect. Left alone, it simply fills in gaps, and those hallucinations can cost you real money. Why Intention and Metrics Matter More Than the AI Tool The first thing Scott's team had to "inject" into the AI was intention. Not all campaigns exist to do the same job. Prospecting, retargeting, direct response, and existing customer campaigns each have different goals and therefore require different scoreboards. If you don't tell the AI what the intention is for each row of data, it will make assumptions. And those assumptions are usually wrong. The "North Star" metrics and leading indicators change depending on what you're trying to accomplish. A prospecting campaign shouldn't be judged the same way as an abandoned cart flow. The second big issue is AI's obsession with ROAS. ROAS is easy to latch onto because it gets rewarded with "thumbs up" feedback, but it's often misleading. If two-thirds of your reported revenue comes from repeat customers via email or SMS, AI might tell you your ads are crushing it when they're not. Simply separating new customers from repeat customers already puts you ahead of 95% of advertisers. The Five Forces Framework for Making Better Attribution Decisions To solve these problems, Scott introduced his Five Forces Framework, (intention, expectation, action, outcome, and optimization) a methodology most agencies simply aren't using. The first force is Intention, which defines both the scoreboard and the timeframe. New customer acquisition might need a 30–90 day window to show results, while an abandoned cart campaign can be evaluated in seven days. Without this context, teams panic too early and kill campaigns that haven't had time to work. The second force is Expectation, which is all about alignment. Brand owners often look at Shopify, GA4, Meta, Google, Klaviyo, and SMS dashboards—all showing different numbers. Without agreeing on a single version of truth, clients freak out and shut down top-of-funnel campaigns after five days because the data "doesn't look good yet." Setting expectations isn't a one-time conversation; it has to be reinforced constantly. Reducing Drama: Use "Scale, Chill, and Kill" to Guide Ad Spend The third force is Action, which includes launching the campaign but only after defining clear boundaries. Scott recommends setting "Scale, Chill, and Kill" zones before you spend a dollar. For example, if your acceptable new customer acquisition cost is $50–$70, that's your Chill zone. Below $50? Scale it. Above $70? Kill it. These predefined rules remove emotion, reduce second-guessing, and dramatically lower what Scott calls "psychic stress" inside agencies and brands. Once campaigns run, the fourth force—Outcome—is simply measuring performance against those zones. Did it scale, chill, or die? Optimization Is More Than Creative Tweaks Most agencies obsess over creative, constantly swapping headlines, images, and copy. For Scott, optimization should be more structured. At his agency, they use a decision log to rank potential actions by impact, focusing on whether the problem is the offer, the creative, the traffic, or the budget. But Scott added a fourth optimization factor most teams miss: signaling. If you don't send the right signals back to ad platforms, your optimization efforts don't matter. Meta, in particular, is very good at claiming credit for conversions it didn't truly drive and if it sees quick conversions, it will chase more of those, even if they're just repeat customers. Training Ad Platforms to Optimize for What Actually Matters To fix this, Scott recommends creating separate events in Meta's Events Manager for new customer purchases versus repeat purchases. That way, ad sets can optimize specifically for the outcome you want. If you're closing existing customers through email or SMS, you don't want Meta learning from those conversions. But when a new customer buys, Meta gets a clean signal and starts finding more people like them. Scott noted that when creative and offer are solid, sharpening signals alone can dramatically reduce acquisition costs within a month. You can even go deeper by signaling based on SKU types, allowing platforms to optimize toward higher-quality or more strategic purchases—not just any conversion they can grab credit for. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Send us a textIn this Coffee Nº5 episode, I sit down with Kat, Founder of Ground AI, to dismantle the myth of the linear career. We go from Hollywood sets to building revenue engines, getting real about why the traditional funnel is broken and how to use data to build actual momentum—not just noise.We'll talk about:Why the "straight line" career is a myth—and a trap.The reality of the "Broken Funnel" and why you can't track ROI the old way.Why being an early adopter (like Kat on YouTube in 2006) pays off.The difference between AI hype and AI that actually drives revenue.Why retention beats ROAS every single time.Knowing when your brand is actually ready for automation (hint: you need a baseline).For more information, visit Kat Garcia's LinkedIn and Instagram.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin In dieser Episode von Die Coaching-Revolution erklärt Andreas Baulig, warum dein Problem als Unternehmer oder Selbstständiger fast nie „zu wenige Leads“ sind, sondern dass du aus den bestehenden Leads und Bestandskunden viel zu wenig rausholst. Wenn du im B2B nicht mindestens 30–50 % deines Monatsumsatzes mit Bestandskunden machst, stimmt etwas Grundlegendes nicht. Andreas zeigt dir, warum dir ohne klare Upsell-/Key-Account-Rollen, ohne sauberes CRM und ohne strukturiertes Follow-up jeden Monat massig Geld entgeht. Du erfährst, wie du mit einem sinnvoll aufgesetzten CRM, klaren Sales-Rollen und echten Upsell-Prozessen aus deinen vorhandenen Leads locker deutlich mehr Umsatz holen kannst und warum ein ROAS von 10x auf deine Leadkosten der Standard sein sollte. Wenn du verstehen willst, warum andere mit ähnlichem Angebot deutlich mehr Umsatz und Gewinn machen als du, ist diese Folge Pflichtprogramm. Vereinbare jetzt dein kostenloses Erstgespräch: www.andreasbaulig.de/termin Andreas Baulig & Markus Baulig zeigen dir, wie du dich als einer DER Nr.1 Experten in deiner Branche positionieren kannst und hohe Preise ab 2.000 Euro (und mehr) für deine Angebote & Dienstleistungen abrufen kannst. Als Coaches, Berater und Experten automatisiert Kunden im Internet gewinnen. Wie du Online Marketing nutzen kannst, um deine Produkte und Dienstleistungen erfolgreich zu verkaufen.

Josh Funk, PT from Rehab 2 Perform, joins Jimmy live from Graham Sessions to talk about:How communication drives clinical and business successWhen to delegate your brand messagingWhy PTs need to master CAC, ROAS, and internal vs. external languageHow clarity can fuel growth — and bigger paychecksYou'll learn what Rehab 2 Perform did at 4 clinics that set them up to scale — and what most practices overlook when it comes to marketing.GUEST LINKSWebsite: https://rehab2perform.com

In this episode, we explore how first-party data and AI are fixing the problem of rising ad costs. Tiago Costa Rocha, CEO of Full Venue and the creator of Clustie.ai, explains why traditional Meta ads are failing many Shopify brands today. He shares how brands can stop guessing and use their own customer data to find high-value buyers. Tiago also breaks down how to scale campaigns faster using "one-click" AI tools to lower costs and increase sales.Topics discussed in this episode:  How rising ad costs affect Shopify growth. What causes the "feedback loop" in ad spend. Why brands must identify their true ICP. How Clusty connects directly to Shopify data. What the one-click campaign builder automates. Why first-party data beats platform algorithms. How AI identifies high-propensity buyer groups. How to scale budgets without killing results. Links & Resources Website: https://www.fullvenue.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/fullvenueai/Get access to more free resources by visiting the show notes at https://tinyurl.com/yd2uxe9p______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

PPC Strategies for Small B2B Brands to Beat Big Competitors So many B2B companies and marketing teams waste budget on tactics that don't drive results or support core business goals. Smaller B2B brands often compete against much larger companies while working with less internal bandwidth, tighter budgets, and limited resources. The key being successful lies in their ability to be strategic, efficient, and resourceful despite these obvious constraints. So how can small B2B brands outmaneuver big competitors using PPC and smarter marketing strategies? That's why we're talking to Andy Janaitis (Founder and Chief Strategist, PPC Pitbulls), who shared his experience and PPC strategies for small B2B brands to beat big competitors. During our conversation, Andy discussed the importance of foundational B2B marketing elements like high-converting landing pages, automated email flows, and a well-structured PPC strategy. He highlighted why targeted messaging and measurement are essential to compete more effectively against competitors. Andy also underscored the value of understanding B2B audience pain points, having a well-designed website, and leveraging key metrics such as first-order profitability and customer lifetime growth. He emphasized the importance of transparency and authenticity in B2B marketing strategies and advocated for a data-driven approach that achieves scalable, profitable growth. https://youtu.be/DR6d_dFfnVI Topics discussed in episode: [03:06] The Small Brand Advantage: Why being smaller allows for more targeted messaging that resonates better than broad, big-brand ads. [05:05] Avoid the Testing Trap: Why splitting a small budget across too many creative tests leads to insufficient data and wasted spend. [07:14] Winning the Auction: How the real-time ad auction rewards quality and specificity, allowing you to pay less than big brands for premium placements. [09:50] The Conversion Ecosystem: The critical role of landing pages and automated email flows in nurturing leads who aren’t ready to buy yet. [14:58] 5 Essentials for Ad Readiness: A checklist of what you need (from audience understanding to goal clarity) before launching your first campaign. [21:55] AI in PPC: How AI-driven automation has powered platforms for years and where it is heading next. [25:34] Better Metrics: Why you should look past ROAS and focus on first-order profitability and customer lifetime growth. Companies and links mentioned: Andy Janaitis on LinkedIn  PPC Pitbulls  Transcript Andy Janaitis, Christian Klepp Andy Janaitis  00:00 If you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service, you may be able to get folks to your site, but they’re not ultimately going to purchase for you, and that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked and people say, hey, the ads aren’t working, you know, I gotta, you know, try more creative. I gotta keep tweaking. I gotta change, you know, the different structure that some YouTube Guru told me that I need to be running, when in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  01:04 So many B2B companies and their marketing teams waste money on marketing that doesn’t match their business goals. They go up against much larger competitors, while also having to contend with limited budgets, resources and bandwidth. So how can smaller B2B brands outsmart their biggest counterparts and win? Welcome to this episode of the B2B Marketers on the Mission podcast, and I’m your host, Christian Klepp, today, I’ll be talking to Andy Janaitis, who will be answering this question. He’s the Founder and Chief Strategist of PPC Pitbulls, a boutique digital marketing agency that helps B2B businesses grow past seven figures through leveraging Google and Meta ads. Tune in to find out more about what the speed to be Marketers Mission is. All right, and off we go. Mr. Andy Janaitis, welcome to the show, sir. Andy Janaitis  01:50 Thanks for having me, Christian. Christian Klepp  01:51 Really enjoyed our pre-interview conversation, Andy. We talked about a lot of things that range from B2B Marketing to family and hobbies and the different cities that we’re living in, and what have you. But I am really looking forward to this conversation, because it’s something that I think a lot of people in the B2B Marketing world can relate to. And if they can’t relate, they should all right, so let’s dive right in, because I think this is going to be a really interesting conversation, right? Andy Janaitis  02:19 Definitely. Christian Klepp  02:20 Okay. So Andy, you’re on a Mission to help scale independent B2B brands with data driven Google and Meta ads. But for this conversation, I’d like to zero in on the topic of how smaller B2B brands can outsmart the bigger competitors by being strategic with PPC. If we’re going to use military terms, it almost sounds like you have to learn how to use Guerrilla warfare instead of conventional war tactics, right? So I’m going to kick-off the conversation with two questions, and I’m happy to repeat them all right? So the first question is, what is it about PPC or Pay Per Click that you wish more people understood? And the second question is, why do you think small brands fail when they try to copy big brand ad strategies? Andy Janaitis  03:06 There’s a lot, a lot there to unpack, and I think, you know, there’s, I think you touched on it there, but there’s a lot of anxiety among small brands. We work with Founders and Marketing Directors of these independent brands, and oftentimes there’s a fear of a Google Ads or Meta ads, because they say, Hey, there’s some big competitors out there in my space that are spending hundreds of thousands of dollars a month. And if I’ve got my little budget, if I’m trying to spend $5 or $10,000 a month, how do I have any chance of competing with them? You know, surely they’re going to outbid me on every single keyword, every single ad placement that I could be in, and what gets missed there is that you actually do have a big advantage in that being smaller. Your product probably has a smaller niche than you think, because you’re not distributed to everybody, you’re speaking to a smaller audience, which allows you to be much more targeted in your messaging. So in that way, where you might have some of these bigger brands that are, of course, way out investing, you that investment is being spread across so many different audiences and so many different placements, whereas you have the ability to say, Hey, I’ve got a limited budget. Let me only target, you know, the most likely people to purchase from me, and the people who are, you know, who I’m most likely to resonate with, and then give them a message that really speaks directly to them. So I think that’s the first and foremost thing to remember, is that you can take this, you know, supposedly disadvantage, and really turn it into an advantage when you when you focus in on, you know, who is your smallest, tightest, ideal client, that that you can target and speak to. I think that’s really, really important and gets missed and to your second question around, you know, the big brand tactics. I think a lot of times people see these in Instagram reels, LinkedIn posts that come up with a lot of different strategies that could work well, but are only going to work well on those larger budgets. So one great example of this. A lot of times I see people talking about creative testing and talking about needing we tested across 100 different assets, talk about, you know, let’s use AI so that we have the model in this particular influencer ad. You know, we can change the hair color and the shirt color and all these different combinations and test all these different things. The problem with that is, if you try that with a much smaller budget, you’re necessarily going to split, you know, the budget that many different ways. So say you run 100 different combinations, 100 different messages targets, you’re splitting your budget that many different ways, and you’re not building up enough data about any one of those individual combinations to make a good decision. So I always kind of tell people focus on the fundamentals. First worry about your top level messaging. What is it that really matters most and makes your product different, you know, and your really key differentiators to your to your most ideal audience, forget about, you know, button colors, or, you know, with these smaller budgets, don’t worry about testing. You know, what’s the color of the shirt that the model is wearing kind of thing, you know, you’ll have time to test those things in the future. But, you know, I think people get too caught up in those, those types of practices that, you know, big brands are spending a lot of time and money on and forget about, you know, the fundamentals themselves. Christian Klepp  06:35 Absolutely, absolutely. You brought up some really great points. I like to go back to like, two of them that you mentioned, I think the first one, short of getting too granular or getting too in the weeds, but you brought up something that I thought was really important to discuss further about, like the worry or the concern the Marketers have that people are gonna outbid us for those, for those keyboards, For example, talk us through, if you can, even from a top level perspective, how does a small B2B Company navigate through that? Because it sounds like it can. It can be an exercise that could potentially become very complex. Andy Janaitis  07:14 And the nice thing about this is it’s all automated these days. So, you know, realistically, when you are putting, you know, saying, hey, I want to run an Ad, whether it be on Google or on Meta. What’s happening is a real time auction where they’re saying, Hey, there’s this particular placement or this particular search, in the case of Google, so anybody who could possibly run an Ad on that, we’re going to let them, you know, put their ad forth and how much they’re willing to bid on it, and see, you know, who kind of gets in the top position and gets to show their ad. Now the thing that’s interesting there is it’s not based only on how much you’re about to pay for the ad. It’s also based on the quality of the ad, or how good of a match the ad is for that particular person or that particular search that’s coming in. And that’s where your ad can be more targeted, can be a higher quality ad, because it’s more specific. So you actually are going to be paying a little bit less for that placement than even some of these really big brands that are necessarily speaking a little bit broader language and not as niche down of a message. So that’s one, one big way. The other big thing is, as I mentioned, it’s in real time on every single on every single potential ad placement, or every potential search. So what that means is you probably aren’t going to compete with the big guys across all of the searches they’re running, but you don’t have to, because you may only show up, you know, you may only overlap in 5% of the placement. So where their budgets are going out there to every single potential placement or search that they could show up for, you only need to compete with them in that small, small percentage that is most relevant to your specific audience. Christian Klepp  08:55 Okay, fantastic, fantastic. Okay, second follow up question, and again, got to be careful, because we could potentially go down the deep rabbit hole with this one. But one thing that we all know about PPC is that there’s a lot behind it. And what I mean by that is, it shouldn’t be viewed as this one and done exercise. There’s a there’s a bit of an ecosystem behind it. And what I mean by that is, if somebody goes and sees the ad on Google or Meta and clicks on it, well, that clicks got to redirect people somewhere, right, be that a landing page or a website or whatnot, what’s on? What’s on the co you know, what kind of content are we talking about? What kind of CTA are we talking about? Walk us through that about why, why is it so important for B2B Marketers to understand that PPC is a component in this, this ecosystem? Andy Janaitis  09:50 That’s so, so important, and it’s, it’s important, especially as we talk about, you know, smaller brands, smaller budgets. You know, in that $10,000 to. $20,000 ad spend range. What we find is that, first of all, as you mentioned, it’s a holistic ecosystem. So, yeah, the ads are one part, and you got to make sure that you’ve got your ad copy, you’ve got your placements, you’ve got your you know, your strategy in the ad platforms down. But as you mentioned, if you’re sending people to a landing page that’s not built to convert, if it doesn’t have the social proof that gives somebody the trust in your product or your service. They’re not you may be able to get folks to your site, but they’re not ultimately going to purchase for you. And that’s just one other component. Something else we see all the time is email flows, so making sure that you have automated welcome flows, that if they don’t purchase the first time they’re on your site, they have a lower value touch point, whether it be downloading a free lead magnet or something like that, that brings them into your ecosystem and allows you to start nurturing the relationship over time. Those are two things that we see all the time, landing pages and email flows that are fundamentals that get overlooked. And people say, you know, hey, the ads aren’t working. You know, I gotta, you know, try more creative. I gotta, I gotta keep tweaking. I gotta change. You know, the the different structure that some YouTube Guru told me that I need to be running, when, in reality, it’s like, no, there’s some key fundamentals that you’ve got to get right about your business first. And getting those things right is going to have, you know, 100 times more impact than tweaking little bits of the creative here and there. Christian Klepp  11:26 You brought up one word that I think is worth repeating. It’s nurturing, right? Like, and I think that gets, um, that gets ignored or overlooked a lot in B2B, especially like, when, when the organization’s very sales driven. So it’s all about like, volume, volume, volume, right? Like we gotta, like, I mean, just to use the the old adage of like, you know, gonna hit that phone right, or pound the pavement and just get those numbers up right? But at the end of the day, especially if we’re talking about B2B, not everybody is ready to buy at the first contact. In fact, that would, I would almost go as far as to say, like, 97%, 98% of the time, they’re not, not, they’re not in buying mode, right? They’re probably still in an investigative mode. They’re still looking at what the options are out there. They’re probably doing their own research. That’s how they have landed on those ads. So it’s to your point. It’s so important to like, nurture that at that that lead rather in a non-pushy, non-intrusive way that helps to build that trust, to give them that confidence that this is, in fact, the right company that we should be perhaps having a conversation with, right? Andy Janaitis  12:33 Exactly, yeah, and I think sometimes people spend so much time on their messaging and their differentiators, and then they forget to tell their customers that, you know, they spent all this time working through what exactly it is that made their business better than the competitor. But if you don’t take the time to, you know, set up a welcome email flow it or, you know, build a presence on build an organic presence on Google, on Instagram or Facebook, you’re not necessarily getting that message out and giving people a chance to get to know you and fall in love with your brand. So I think that’s so, so important and often overlooked. Christian Klepp  13:12 Absolutely, absolutely. You brought up some of these already, but talk to us about some of these key pitfalls that Marketing Teams should be avoiding when it comes to PPC, and what should they be doing instead? Andy Janaitis  13:24 So we talked about a few of them. You know, some of the fundamentals that exist outside of the ad ecosystem. But one pitfall that I really want to focus on, that that is really closely tied to the ad ecosystem is measurement. So making sure that once somebody hit your site, you understand where they came from and ultimately what they did so that might be filling out a lead form. That might be purchasing a product, if you’re in kind of the E-commerce space, might be adding a product to their cart. You’ve got to make sure that you’re measuring all those independent events for two purposes, one, passing that data back to a Google or a Meta is the only way that those platforms can optimize and continue to get you better and better results. And two, you need to have that data to be able to report on and understand where your ad dollars are going and whether they’re working or not. That’s how you make the decision of, should I be putting more budget into Google or into Meta or hey, are neither of them working? And I got to try something totally different that’s often overlooked. We see clients coming to us that have spent untold amounts of money, and they’re not really even sure how it worked because they weren’t measuring it in the first place. So they’re just basing it on getting the cheapest clicks possible and not focusing on, you know, really optimizing for conversion? Christian Klepp  14:44 Yeah, no, absolutely. Those are, those are some very important points. In our last conversation, you talked about these five essentials that B2B brands need to have before they run their first ad campaign. Can you talk to us about that? Andy Janaitis  14:58 Yeah, definitely. I. So yeah, I’ll kind of walk through, and I don’t know if we’ll end up on four or six, but we’ll shoot for five here. The number one thing as you’re going through or selling online, obviously, you need to have an understanding of who your audience is and who you’re going to be targeting from that and what comes out of that is having an understanding of what are the main pain points that they have, and making sure that you’re speaking to those on a really well designed website that’s designed for, I say, designed for conversion, but what I mean by that is it helps guide somebody through that buyer’s journey, taking them from the point of just getting to know your brand to understanding what you do, to understanding how you solve their pain points, and then some social proof about why you’re better than others. So a you know, understanding your audience, having a well developed website that speaks to the audience, and importantly, speaks to the real symptoms and pain points that they’re dealing with, and how you can help solve them. Number three, I would say, is measurement. That’s, that’s a big piece that, you know, we just talked about in depth, but making sure you’re understanding once somebody hits the site, what are they, you know, what are they doing? Where are they going? What pages are they viewing? Do they ultimately fill out a lead form? Do they ultimately, you know, add the product to their cart and then leave? You’ve got to be able to measure what’s happening once they hit the site. Beyond that, I would say maybe, maybe item number four will group together a lot of those other fundamentals. So things that even outside of the website, things like a nurture flow and email, a presence on social, these are all so, so important, and even if you’re focused on paid ads running to a website to get a conversion, all of these other things are going to help that process. It’s a holistic marketing process, because we know today that people see you across a number of channels. It’s not that they’re only going to see your ad, come to your website, make a decision and buy. They’re going to, you know, hopefully see your ad later on, maybe see an organic post that you made on your socials. Maybe they bump into you at a trade show or a conference, and ultimately get to your website, make the decision there so making sure that those other fundamentals, like a an email nurture flow or a good organic social present are available, and then number five, and I think this is most important. And what I see people get wrong all the time is, understand your goals. So people will say, hey, I need to run ads. I want to run ads because I want more leads. Ultimately, you know, obviously we can, can run ads, and that could be an outcome. But if you’re not able to say, you know, what type of leads do you want, why are you not getting enough leads today? What’s your capacity? How many leads can you handle? You know, what type of behaviors are you trying to get more of, whether it be leads versus, you know, sales versus, you know, people buying a purchase or even downloading a lead magnet so that we can begin the nurture process. These are all viable, viable directions to go. And if you’re not thinking through specifically for your business, what’s the very specific goal that you that you have, and more importantly, what are the constraints you have? What’s your budget? What how much creative do you have available? Do you have a team on staff that can create more creative or work with your marketing strategy, understanding the goals and the constraints? A lot of people get caught up and just say, Hey, I got to run some ads and go for it. I want more revenue, when, in reality, there’s all these different nuances to it, and you really need to know what your specific goal is. Christian Klepp  18:39 Yeah, no, no, that’s great stuff. So let me just quickly recap for the benefit of the listeners, right? So you were talking about understand who the audience is, which is, which is imperative. I mean, you know, you almost shouldn’t start anything without knowing that, right? The second one was a well developed website, and I’ve got a follow up question for you on that one. Third one is measurement. So metrics like, know what to measure, and we will have a separate question about metrics later on in the conversation. Four is nurture, flow and email and organic and a presence on social. And the last one is understanding your goals, right? Like, what is it you want to achieve with this? Right? So on the topic of websites, when you say, well, developed website, I’m I have this feeling that you’re not referring to it’s got to be this incredibly expensive and complex website. That’s not what you’re talking about, right? Andy Janaitis  19:34 No and oftentimes, the simpler it is, the better it’s going to convert. So I think that’s really important what we think about. And I think the way I think of it is, in the old days, you might have a salesperson who’s going to get in front of a potential lead and then help kind of, you know, work through the objections they might have. So hey, you know, I’m not sure this might be a little too expensive for me. Or, Hey, I’m not sure if you know, you really serve people in my niche. Or if you know you you work with somebody, somebody different. I don’t know that this is a great fit for me. And the salesperson would have all the answers, right? They would say, hey, if this is their objection, this is how we answer that. If this is their objection, this is how we answer that. This is how we tell them about how we solve their problems. In today’s day and age, you may still have some sales people, but your website needs to do a lot of that work itself. So that’s what we need to think through is, what are all the things that a buyer needs to know before they’re ready to make that purchase and make sure that we’re putting that in front of them in a way that’s super easy to understand. A confused buyer is not a buyer. There’s a better way to use that statement. I’m sure you’ve probably heard that somebody, if they find confusion, they’re not going to be ultimately making a purchase with you. So make sure it’s really, really clear what is your product or service, how does it solve the customer’s problem? And hopefully some social proof too, and making sure that there’s some confidence that you’ve solved this problem for other people, like the potential buyer. Christian Klepp  20:57 And when you say social proof, you’re, of course, referring to things like in the form of case studies, testimonials, maybe even reviews on like platforms like Clutch and the like. Andy Janaitis  21:07 Exactly. All of those are great. You know, if you have a partner badge that, hey, you’ve done good work, or you’re certified to do particular work, that could be another one. If you’ve been featured in particular publications, that can be another one. But yeah, ultimately, all of these different ways that help give confidence that you can do the job. Christian Klepp  21:24 Fantastic, fantastic. You kind of scratch the surface a little bit in the beginning of the conversation, but PPC and AI, right? I mean, you kind of, you kind of cannot avoid this topic, right? Because it permeates across the entire marketing spectrum. But you know, from your perspective and in your experience, to what degree do you find AI harmful and helpful when it comes to PPC? Andy Janaitis  21:55 So I would say, on kind of the helpful side, and this is something that’s what’s interesting is we think of AI, you know, in the last, say, three years since chatGPT released, was it three? Five was the first, you know, kind of big milestone, breaking model where people said, Oh my gosh, this is, you know, this can really do a lot of, you know, can sound like a real human kind of thing. But long before that, AI has been implemented in these platforms, in Google and Meta, and for probably the last 10 years, we’ve been moving in the direction of more automation, more AI. So earlier, we talked about that ad auction, where every single time a keyword is searched or a placement pops up on Facebook or Instagram, you have to have a particular bid of how much you’re willing to spend to get your ad there. These days, you’re not putting any of those bids in manually. You’re just telling Meta or Google, hey, here’s the budget I want, and here’s the data coming from my website to let people know if they’re purchasing or filling out a lead form or not. And now Google or Meta, go out there and run with it. You know, go ahead and optimize with the ad assets that I’ve given you and the budget that I’ve given you. Go ahead and put me wherever you need to put me in order to get the most possible, you know, results, goals that that you can and that’s all AI driven. Then it’s been that way for a long time. We’ve been moving in that kind of direction. So that’s on the helpful side. That’s where, you know, AI is really driving, driving success for us. On the hurtful side. You know, you hear a lot of times people talking about, you know, now, especially in Google, when somebody makes a search, they’re getting the information. They’re getting an answer right up front. Or maybe they’re not even going to Google. Maybe they’re in ChatGPT or Perplexity, so, Christian Klepp  23:44 It’s a summary at the top right? Yeah. Andy Janaitis  23:47 Exactly, yeah. So they don’t even need to come to your website. From a PPC perspective, there’s not that click that you can go ahead and bid on and put your ad in front of, and that can be a concern, honestly, from a services and product perspective, I find that to be a little bit less of an issue. It’s definitely more of an issue for publishers. So if you have an information content kind of business that’s really harmful for you right now, because, you know, people are getting that information without ever having to make the click onto your website. But ultimately, if somebody is going to want to hire you for your services or buy one of your products, they still have to click through at some point. They’re not necessarily making that purchase, or they’re definitely not making that purchase out of the Google results summary. That being said, the other kind of big thing, and why I’m not super, super concerned about that development, is that whether it be on chatGPT or on Google, they really haven’t started monetizing yet, and that’s where I think you’re still going to see ads up in that area, we know that you’re going to be seeing ads up there. In fact, chatGPT is already hiring up and staffing up an ad organization, so it’s just going to be one more platform, one more area where you can run ads and get in. Front of your ideal customers. Because ultimately, you know, a subscription model can work to a degree, but you know, these companies, from an economic basis, need to have ads in order to kind of fund the type of growth that they that they need to see over the coming years. Christian Klepp  25:15 Yeah, yeah, no, absolutely, absolutely, all right, previously, like when we talked about this, you mentioned this one thing, right? Kind of sounds like a song, right? Like this one metric that every B2B brand must know before scaling. So what is it? And why do you think B2B brands should have it? Andy Janaitis  25:35 So I’ll maybe take a little bit of a cop out. And they’re a couple different metrics. You know, we, especially on the e-commerce side, we look at four key metrics. One of the people get caught up when they’re thinking about on in the PPC world, a lot of times, people talk about ROAs (Return On Ad Spend) or CPA (Cost Per Acquisition/Action). So ROAs would be the amount of revenue that you’re getting in for every ad dollar your spend return on ad spend and CPA would be cost per action, or essentially, you know, if somebody is looking to get lead forms filled out, how many dollars of ad spend are you putting in for every lead form that you’re getting filled out? And those can be important metrics, but they abstract away a lot of important nuance, and it’s very possible to look good in those metrics and still not make a ton of money. So we have these four key metrics, especially on the e-commerce side, that we focus in on, and it’s things like first order profitability. So yeah, your ROAs may be high, but if it’s a lot of people making repeat purchases, you may still be spending too much money to acquire that that first customer so first order profitability is going to be the first time somebody makes a purchase. Are you profitable? Or are you not? You know that that one individual purchase even before you start to look at customer lifetime growth. Is it profitable for you? Another key metric that we look at is that customer lifetime growth. So okay, perfect. You’ve profitably gotten that first purchase, but are you building enough customer lifetime value so that over time it’s going to pay off what you had to put in to acquire that customer in the first place. Another key one that really applies, whether it be e-commerce or elsewhere, is the percentage of your revenue, the percentage of your leads that are coming from organic channels versus paid channels. So we love to focus on the paid side. We help people find scalable, profitable results in the paid channels, but if you’re too over indexed in those, if you’re getting too much of your revenue or your leads from paid channels, that tells you that you’re probably paying a little bit too much for it. And you need to develop that organic you know, from your your social from people just finding you via regular old Google search, making sure that you’re not over indexed towards the paid channel, if you want to be able to scale that profitably. Christian Klepp  28:06 Okay, okay, well, there’s some really great points, and I’m glad that you pointed that out about like, you know how everybody is very obsessed with ROAs and CPA, but there are actually, in fact, other metrics that they really should be paying more attention to, or that need, that deserve some of that limelight as well. Right? Andy Janaitis  28:23 Exactly. Christian Klepp  28:24 Fantastic. So we get to the point in the conversation, my friend, where we’re talking about actionable tips, and you’ve given us a ton already within these past like, 30 minutes. But just imagine there’s a B2B Marketer out there that’s listening to this conversation between you and I, and there are three to five things that you can tell them. You know, you can take action on this right now, right after listening to this conversation, what would those things be? Andy Janaitis  28:48 Yeah. So first and foremost, we talked about your measurement. So the action there is use GA for Google Analytics. If you don’t have Google Analytics installed on your website already. Make sure you go ahead and get that installed. It’s a free tool. There’s some other paid tools that are better in certain ways. But you know, for my money, as you’re getting started out, Google Analytics is absolutely table stakes. You’ve got to have that installed on your site and set up properly to measure the behavior of what’s what’s happening on your site. If we’re talking PPC, similar to that, is making sure that everything is technically configured correctly, so that when somebody makes executes a behavior, makes a purchase, fills out a lead form, that data is getting back to, you know, either Google or Meta. So those are, you know, kind of the some of the key things that you got to do right out the gate and GA for Google Analytics. It’s a free tool, so there’s no, really no excuse not to have that set up. The other thing that I think is a first step that a lot of folks really got to got to figure out is getting crystal clear on who your customer is, what their main pain point that you can solve is. Is, and then ultimately, what’s your goal for for ads. So those kind of three, three components all tied together a lot of times. You know, we find people that are either, hey, we’re just looking for leads, but they can’t really give a good answer on, you know, who their customers or what type of leads would be a good lead for them. Or, you know, maybe they they’re really tight on who their customer is. And they say, Hey, we just, we just got to run some ads, but understanding kind of where ads fit into overall ecosystem. How are you doing organically? How do you close the leads once you get them you know? How often do people who make that first purchase end up coming back and making an additional purchase? Make sure you understand what you’re actually trying to get out of the ads. I think that’s probably the number one thing, and you can’t do that without the measurement piece that we that we discussed earlier. But I would really, you know, kind of start from a measurement component. Make sure you understand what’s happening when folks at your site, and then, before you spend $1 in paid ads, make sure you understand what you’re trying to get out of those paid ads and what gap in your marketing, you’re trying to solve. Christian Klepp  31:02 Absolutely, and it’s such a dangerous mindset to have that, you know, we just want to quickly do this right, and we just want to, like, generate some quick leads so we can show some numbers. But if you, you know, to your point, and you’ve raised it a couple of times in this conversation, if you don’t do this heavy lifting up front with understanding who your target audience is and understanding what the actual goals of this exercise are, then all of this is gonna go like, down the drain at some point, right? I mean, like, I’ll have to tell you, this is your this is your area of expertise. But if you don’t know what you’re doing with paid ads, that budgets gonna, like, evaporate fairly quickly. Andy Janaitis  31:40 Exactly, yeah. Christian Klepp  31:42 We’re gonna move on to the soapbox question. I’m gonna say I was, I was, I was trying to think about, well, how to describe this, but, yeah, that’s the best description. What is the status quo in your area of expertise that you passionately disagree with, and why? Andy Janaitis  32:02 That’s a great question. I think we talked about some of the individual components earlier. You know, folks kind of listening to Gurus, kind of coming we still to this day, you know, have clients, or prospective clients coming in and say, Hey, I saw this YouTube video that told me I’ve got to do this. And it’s, you know, just bad advice for them kind of thing, you know, where they didn’t really, you know, get that good advice and take it one step further to see how that fits for their specific business. I think that happens all too often. The other big thing that we, we see, especially in marketing in general, I think there’s a lot of suspicion of, you know, marketing, you know, we people are really, really looking for authenticity these days. And I think there’s a fear that, you know, marketing as an industry is all about telling lies or not giving, you know, an authentic answer, trying to trick somebody into buying a product or a service. And a lot of that, you know, it’s kind of our own fault, honestly. You know, there’s a lot of Gurus out there that give the industry a bad name, when in reality, you know, all of this is about you should have a valuable product or a valuable service, and what we’re doing, you know, whether it be via paid ads or organic or you know those email nurture flows is just educating The customer on how your product authentically solves their specific pain points. So I think that’s, you know, something I would really like to kind of dispel that myth that marketing agencies say, you know, are not able to, are all charlatans and not able to give you good, authentic support. You know, we like to kind of think of it almost like when you bring your car to a mechanic, that old trusted mechanic thing, right? You don’t know what’s going on under the hood. You don’t know what that clunking sound is. So you better find a mechanic that you can trust to shoot it to you straight, not sell you something you don’t need. We like to think of ourselves like that in the marketing world, you know, in a world where there’s a lot of suspicion of the practitioners, you know, making sure that you can find somebody who is transparent and that you can trust to tell you the truth, I think that’s, you know, there’s a lot of good people out there and a lot of a lot of good businesses, agencies out there, you know, I’d like to kind of, you know, dispel that myth that there isn’t, you know, a trustworthy marketing agency that can really help you, guide your business to success, and help you find, you know, find the right answers for you, not what’s just profitable for the agency. Christian Klepp  34:33 This is gonna sound so biased coming from me, but yes, I agree with you. There are some good Marketers out there, right? I mean, we have to believe that too, because, you know, not, not all of us are, are out there to, like, just, you know, make some quick profit. In fact, like the way that I work with my clients, I always say up front, honesty and transparency. Andy Janaitis  34:52 Exactly. Christian Klepp  34:53 You know. And every time they asked me for for advice and or what I would do in this situation, I always start. Answer by saying full transparency, right? This is how I would do it, or I wouldn’t recommend you do this right now, because it’s not a good user for your budget, for example, right? And we and we know that, and we know that there are agencies out there that wouldn’t do that, right? They won’t say that, right? They’ll just say, oh, yeah, absolutely, go do it. Okay? But those relationships don’t tend to last very long in my experience. Okay, so here comes the bonus question, and we talked a little bit about this before I hit record. But rumor has it that you started your agency three months before your first child was born. So the question is, what important lesson to that experience teach you, both personally and professionally, like, like, it was almost like there was, there were two things coming into this world at that point in time as a war, right? Andy Janaitis  35:51 Yeah, it’s a great question. And certainly there’s been, you know, a lot that I’ve learned from, you know, both the business and and the parenting journeys, you know, I think kind of the crossover there, you know, we think about, like, the time component, right? You know, there’s only so many hours in the day. One big thing is, it definitely gives you perspective. You know, we always think about, you know, the perspective, hey, family matters the most and kind of what it means to, you know, now I know what’s really important, as opposed to getting worried or bent out of shape about, you know, some of the little things. But I think that really applies to the whole, you know, the holistic person, and, you know, the whole lifestyle, whether it be, you know, how we spend time with family or how we spend time, you know, working on the business and growing the business, it really forces you, because you have a limited time horizon, you know, forces you to kind of really focus in on what’s most important and not waste your time on, you know, either spending time on the things that aren’t going to be impactful or don’t matter so much, and especially not wasting your worry and your anxiety on, you know, things that are going to solve themselves and you really don’t need to be worried about. Christian Klepp  37:04 And just my two cents worth, because we kind of both started our businesses around the same time, but it kind of teaches you to prioritize and manage your time a little bit better. Not that we didn’t know how to manage our time previously, but it’s a different type of time management, right? Like, time management to take care of the family and time management to, like, run the business. Right? Andy Janaitis  37:26 Exactly. Yep. Christian Klepp  37:28 Yeah. No. Fantastic, fantastic. Andy, this has been such a great conversation. I really enjoyed it. Thanks so much for coming on and for sharing your experience and expertise with the listeners. Please. Quick intro to yourself and how folks out there can get in touch with you. Andy Janaitis  37:43 Yeah, so we’re at ppcpitbulls.com at PPC Pitbulls. We’re really focused on helping e-commerce Directors, Marketing Directors, and just small businesses in general, figure out, you know, kind of demystify the world of digital marketing, and go from confused, not knowing where the next dollars are going to come in, to having a really good, stable strategy, and, you know, confidence in, you know, a strategy for profitable growth. So if you want to learn more, come check us out. We’ll actually have a special page, ppcpitbulls.com/mission, and that will be for listeners of this particular podcast. I talked about those four key metrics that we really care about. We’ve got that all put down in kind of a self guide that you can go through. We call it our paid ads reality checklist you can go through step by step. And I’ll show you exactly how to calculate each one of those metrics and how to analyze it on the back end. If that’s too much for you, can always just book a time with me too. I love sitting down with and meeting new small businesses, learning about your niche and you know, talking about where you can go next with your digital marketing. Christian Klepp  38:52 Fantastic, fantastic. So once again, Andy, thanks so much for coming on. Take care, stay safe and talk to you soon. Andy Janaitis  38:59 Talk to you soon. Thanks for having me.

Bots are everywhere. Yes, there are reasons to be worried. Fortunately, there are some good agents out there cracking down on the bad guys - and bringing back our confidence in media spending. In this Quick Hit, you'll hear from Rich Kahn, Co-Founder & CEO of Anura. They eliminate invalid traffic in real time - stopping bots, malware, and human fraud before they drain your budget. Catch to the full episode here

Send Jackie A Message!What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio?In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coaching clients generated $81,605 in revenue over Black Friday weekend — without chaos, burnout, or massive ad spend.Jackie walks through the exact strategy behind the sale, including why repeating proven campaigns matters more than reinventing them, how omnichannel marketing drives conversions, and how paid ads can support organic marketing instead of replacing it. She also explains why Black Friday success starts months earlier, how nurturing your community impacts high-ticket purchases like annual memberships, and what data-driven decision making looks like in real life.If you've ever wondered whether big sales weekends are possible for boutique studios — or how to run them sustainably — this episode gives you a clear, grounded roadmap.Timestamped Outline[00:00] Welcome + episode context[02:30] The $81,605 Black Friday overview[05:30] Why repeating campaigns beats changing everything[08:00] Omnichannel marketing: being “everywhere”[11:30] Building a waitlist before Black Friday[15:00] Email + SMS strategy during Black Friday[18:30] Using ads to support organic marketing[21:00] The $226 ad spend breakdown + ROAS[25:00] Top/middle/bottom funnel ads explained[28:30] Why consistency with ads matters[31:00] Longer buyer journeys + community nurturing[34:00] Setting big goals without attachment[37:00] Why this was sustainable (even with a newborn)[40:00] CTA: Studio CEO ProgramKey Takeaways ✅✔ Sustainable profit comes from repeating what works ✔ Black Friday success starts weeks (and months) earlier ✔ Omnichannel marketing increases conversion ✔ Ads should support — not replace — organic marketing ✔ You don't need massive ad spend for strong results ✔ Longer buyer journeys require ongoing nurturing ✔ Big goals work when you detach emotion from outcomesPull Quotes“Change less. Evaluate more. Repeat.”“Black Friday doesn't start on Black Friday.”“Omnichannel marketing makes it easier for people to buy.”“You don't need a massive ad spend — you need alignment.”“Sustainable profit is built year over year.”FAQ How can a yoga or Pilates studio have a successful Black Friday sale? By planning early, repeating proven campaigns, building a waitlist, and using omnichannel marketing with strategic ads.Do studios need to spend a lot on ads for Black Friday? No. Ads work best when they support strong organic marketing and community nurturing.What types of offers work best on Black Friday? Warm-audience offers like annual memberships, class packs, and loyalty-based promotions.Why is consistency important for paid ads? Consistent ads help platforms gather data, improve targeting, and increase results over time.Work with Jackie Murphy Say Hi on Instagram @studioceoofficial 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

The CPG Guys are joined in this episode by Liz Roche, VP for Media and Measurement at Albertson's Media Collective, the retail media division of the Albertsons Companies.This episode was recorded in Las Vegas Nevada at CES 2026.Find Liz Roche on Linkedin at : https://www.linkedin.com/in/eroche1/Find AMC on Linkedin at : https://www.linkedin.com/company/albertsons-media-collective/Find AMC online at : https://albertsonsmediacollective.com/Here's what we asked her:Liz, you've just crossed the one-year mark leading measurement and media at Albertsons Media Collective. Looking back, what surprised you most about the role—and what are you most proud of accomplishing in year one?In-store retail media has become one of the most talked-about topics in the industry. Why was it so important for Albertsons Media Collective to lean in here—and what problem were you trying to solve first?You first announced your in-store efforts at Cannes, and now at CES you're sharing pilot results. What did those pilots validate—and what did they challenge in your original assumptions?You've highlighted a Mondelez and Sargento case study—what made those partners a strong fit for in-store activation, and what outcomes should brands be paying attention to?From a retailer perspective, what does it actually take to scale in-store retail media without compromising the shopper experience or store operations?You've been very vocal about transparent measurement. Why is that such a critical foundation for retail media relationships, especially as in-store and offsite continue to grow?Albertsons Media Collective has done some creative things—like the BOGO Blitz with enterprise media match and the Alby Awards with guaranteed ROAS. What was the thinking behind rewarding performance in these ways?As we look toward 2026, how do you see measurement evolving—especially across in-store, onsite, and offsite—and what should brands and retailers be preparing for now?You're showcasing future-state demos here at CES. Without giving too much away, what should the industry be excited about when it comes to where in-store and retail media are headed?For brands and retailers listening who want to be ready for what's next in retail media, what's the one mindset shift—or capability—they need to start building today?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Stop obsessing over new audiences and creative tests in Meta ads. We've got something better! Tier 11's John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to maximising your ROAS in every campaign.Through real-world examples in highly competitive spaces, John reveals how creative diversification and understanding Meta's Andromeda update unlock massive cost reductions. His team has managed to acquire new customers for less than the cost of a click, something that would be nearly impossible if you used traditional Google Ads. We explore the real power of Meta's new audience-building system and how it keeps your pixel "sticky" to past users while optimizing ad spend. This isn't just about theory; it's a strategy backed by data and results. Join us now to discover how you can tweak your current campaigns to reduce cost-per-acquisition and increase your ad performance.In This Episode:- What is the Sticky Pixel Strategy?- Case study: application of the Sticky Pixel Strategy- Limitations of messaging testing in driving results- Results from broad targeting in TRT campaigns- Overcoming objections with targeted messaging- Using the feeder strategy in Meta ads- Final takeaways on Meta ads spend and strategyMentioned in the Episode:Partner With Tier 11's Marketing Experts: https://www.tiereleven.com/apply Tier 11 nCAC: https://www.tiereleven.com/ncac Creative Diversification Package: https://www.tiereleven.com/cd Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite Listen to Previous Ad Lab Live Sessions: tiereleven.com/youtube Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn - https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -

The sharpest operators in predictive modeling, signal engineering, and post-ATT user acquisition unpack what actually breaks when campaigns scale. This is a dive deep into ROAS curves, attribution loss, modeling vs reality, SKAN-era signal decay, and why UA performance often collapses right when it looks like you've cracked growth. A must-read or listen for founders, growth leaders, and UA teams.links: www.kohort.io/Chapters:02:45 Understanding the ROAS Iceberg: Paid vs. Organic05:55 Incrementality Testing and Blended ROAS09:48 Gross vs. Net ROAS: The Misalignment Dilemma12:49 CPI and LTV Elasticity: Teaching Teams to Adapt16:42 The New UA Meta: Signals and User Behavior19:29Collaboration Between UA and Product Teams22:31 Evolving Strategies in LiveOps and Personalization26:05 The Evolution of Live Operations in Gaming31:05 the Single Source of Truth35:40Key Metrics for User Acquisition Success42:00Pacing Rules for Effective User Acquisition45:53The Future of Predictive ROAS and Automation

Meet this Amazon seller still selling his first product. He shares how Freedom Ticket and Helium 10 tools sparked instant success, which then scaled in two years through B2B sales, AMC, and lean operations.