Podcasts about roas

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutTikTok just forced ALL shop ads into GMV Max—and most brands feel trapped. But here's the truth: you still have control. In this video, Jordan West (CEO of Social Commerce Club, managing tens of millions in TikTok Shop ad spend) reveals the 5 critical levers you can use right now to scale, optimize, and dominate GMV Max campaigns.

Trevor Crump and his co-host  Mark Goldhardt dive into the critical importance of customer retention for e-commerce brands. They explore why cohort data and email performance have declined since 2021, and how this impacts overall business success. The hosts offer unconventional insights on increasing customer lifetime value, including sending more frequent emails, building community, and staying top-of-mind. They challenge the notion that high ROAS is always best, arguing that brands focused on retention can afford lower acquisition costs and ultimately win in the long run.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and to connect directly with the host.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot's retail media network.

From measuring brand health beyond ROAS to breaking down viral awareness plays and running focused growth sprints, we're getting into the topics on our minds as Marketing Operators right now.We kick things off with baseline revenue - how we define it, how we track it, and why it's one of Connor Rolain's go-to metrics for gauging brand momentum, resilience, and reliance on paid media. We also get into its blind spots, how paid activity can still influence it, and why it should be paired with other brand health signals.Then we break down Cozy Earth's $25K “Bed Rot Challenge” campaign - why it's such a perfect, MrBeast-style awareness stunt built for social, and how we'd tie it more closely to actual sales.Next, Cody takes us inside a growth sprint he's running to fix high incremental CPAs on Meta - sharing the framework he's using, how he rallied growth, creative, and data around it, and the results so far.Finally, we wrap with a MOPs Hotline question on aligning product and marketing, from deciding which products belong in the hero acquisition funnel to launching new ones for fresh audiences without losing your core customer.Want to submit your own DTC or ecommerce marketing question? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠.Chapters:00:00 Introduction04:23 Measuring Brand Health: The Baseline Revenue Metric09:07 Navigating Brand Marketing and Incrementality16:22 The Role of Upper Funnel Marketing23:25 Innovative Campaigns: The Cozy Earth Bed Rot Challenge40:33 Engaging with TikTok and SMS Marketing Strategies46:53 Building Teams Around Sprints for Clarity and Action54:51 The Importance of Recurring Meetings and Accountability01:07:29 Collaborative Product Development and Marketing Alignment01:19:43 Leveraging Customer Feedback for Product DevelopmentCody's X Post: https://x.com/codyplof/status/1954611362111410540Episode 66: DTC Marketers - Where Are You Wasting Your Time? Follow us on XPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

DU MUSST MEHR GAS GEBEN! LIES DAS SKRIPT EXAKT 1 zu 1 AB!! TU EINFACH GENAU, WAS ICH DIR SAGE!!! 1.000 Leute nutzen exakt die gleiche “geniale” Schablone. 1.000 Leute gehen zum gleichen Business-Coach. 1.000 Leute machen exakt das Gleiche. Und am Ende wundern sich Marketer, dass sie vergleichbar sind… “WaRuM hEbE ICh MicH NicHt vON DeR KonKUrrENz Ab?”

WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.//Hiring “influencers” is not a single play—it's four different jobs with four different outcomes. In this episode Andrew breaks down a clear framework for on-screen ad talent: actors (scripted delivery), creators (algorithm-savvy editors who deliver finished ads), authorities (trusted endorsers who bridge efficacy/credibility gaps), and celebrities (brand-equity plays that rarely win in direct response).You'll learn:- When to script an actor vs brief a creator, and how to structure both so performance doesn't depend on luck- A practical pricing heuristic for creator partnerships (the “~5% of planned ad spend” rule of thumb) and where it breaks- When whitelisting adds leverage—and when it doesn't- How to use authorities to validate claims in categories like health, performance, or technical products- Why most early-stage brands should avoid big celebrity contracts (and the two exceptions: deep integration or licensed co-brands)- A simple audit to categorize your current roster, upgrade contracts, and operationalize briefing, asset handoff, and off-boardingIf you're navigating margin pressure, uneven ROAS, or confusion about creator pricing and deliverables, this gives you a decision tree you can hand to your team today. Expect fewer dead-end tests, cleaner processes, and ad dollars aligned to the right kind of talent for your goal.//CHAPTER TITLES:00:01_37 - Building An Influencer Program at AJF Growth00:02:58 - Hiring Actors For Ad Creatives00:07:49 - Let Creators Do What They DO BEST, CREATE!00:10:59 - What Is Whitelisting Relationships?00:17:24 - Communicating With Your Creator Partner00:23:42 - Allowing Your Influencer To Be The Authoritative Voice00:27:16 - Building Trust With An Audience00:28:57 - Sources of Credibility 00:34:29 - Do Celebrities Help Sell Products?00:39:15 - Would I advise to contract with Celebrities?//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.Connect with Jake Sucoff (Patient Procure)Website: patientprocure.comPersonal site: heyjakey.comTimestamps & Key Topics00:00 – Meet Jake Sucoff & Patient Procure's healthcare focus01:00 – Why niching into healthcare builds trust with physicians02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer03:50 – Running a distributed agency team across time zones05:10 – Channel selection: where patients vs. peers actually spend time07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients10:30 – When paid makes sense: Google Search, Performance Max, Meta12:10 – Why CRO, site health, and email foundations matter before ads13:05 – Reality check: healthcare CPCs can hit hundreds of dollars14:10 – LTV, ROAS, and making the economics work for private practices16:00 – Acquisition vs retention: generating more from patients you already have17:05 – The truth about podcasting: workload, consistency, and operations18:20 – Turning “talking” into a content engine for clinicians19:00 – Where to find Jake & final takeaways00:00 Introduction to Jake Sucoff00:48 Founding Patient Procure02:23 Navigating Healthcare Marketing03:38 Running a Distributed Team04:47 Choosing the Right Marketing Channels07:01 Content Strategy and SEO14:47 Understanding Patient Lifetime Value17:01 Challenges and Rewards of Podcasting18:55 Conclusion and Contact Information Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

8/20/25 - Episode 166Episode SummaryTL;DR SummarySmall brands should delay ad spend until product-market fit is proven (around 100 sales). Focus on Google and Meta ads, understanding the difference between search-driven intent and interruption-based discovery. Video ads are essential and can be created cheaply and reused across platforms. Expect technical setup hurdles with ad platforms, but the payoff is worthwhile. Finally, keep control early, and only outsource when you find the right partner.Episode Highlights1. Speed & Agility of Small BrandsSmall brands can move quickly, test ideas, and pivot without bureaucracy.Direct access to decision-makers allows rapid experimentation and execution.2. Start Only After Market FitSecure product-market fit first.A common milestone: get your first 100 sales before spending on ads.Those initial sales usually take more effort than the next 900.3. Intent vs. Interruption AdsIntent-based ads (Google Shopping, PPC): best when customers are actively searching.Interruption-based ads (social media, video): best for creating awareness of unknown products.The most effective starting platforms: Google and Meta (Facebook/Instagram).4. Video & CreativeNearly all small e-commerce brands should use video, but very few do.One raw video can be repurposed into multiple versions (different voiceovers, subtitles, edits).Video is more forgiving than text or photos—mistakes are less noticeable.5. Leverage Resources Across PlatformsCreative made for one channel (e.g., Amazon infographics) can be reused across other platforms.6. Setup ComplexityRunning Google ads requires multiple integrations: Shopify, Analytics, Merchant Center, and Ads.The setup can be tedious, but once done, it's smooth to maintain.7. Other Key TakeawaysBe aware of pitfalls when copying strategies from big brands.Track effectiveness with metrics like ROAS and conversion attribution.Budget realistically and allow time for optimization.Hire agencies carefully—better to start in-house and only bring on partners when aligned.Show Links PPC Pitbulls Checklist - https://www.ppcpitbulls.com/shopifyBadgezilla - Trust Badges & Icons - https://apps.shopify.com/badgezillaTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-166-ad-strategies-for-small-brands

What happens when you take one of the most disruptive CPG brands in the world and try to translate that momentum into Amazon?In this episode, Destaney sits down with Natalie Cotter, former Liquid Death marketer and current advisor to early-stage CPG brands, to talk about what it really takes to build a brand that drives demand. And we're not just talking ROAS here.They cover everything from the Ice Tea launch that sold out in 48 hours, to why some of today's influencer-led brands are missing the mark, to the not-so-glamorous side of scaling on Amazon (ops, inventory, and org-wide alignment).Connect with Nataliehttps://www.linkedin.com/in/nataliekcotter/Connect with Destaney https://www.linkedin.com/in/destaney-wishon/Learn more about BTR Media www.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Einen Monat war Matthias Niggehoff in China und Japan unterwegs. Er hat spannende Impulse aus den Bereichen Marketing und Sales mitgebracht. Die Winkekatzen kennt vermutlich jeder, aber wo kommen sie her? Wie haben japanische Unternehmen mit den Katzen ihren Umsatz stark steigern können? Wie kannst du die Winkekatzestrategie für dein Angebot übernehmen und im Marketing nutzen? Gerade um TOP Kunden zu gewinnen, bietet sich die Strategie an. Heutzutage sind sie in Japan nur noch Deko, aber sie haben schon neue Sachen im Einsatz :-) Kurs: https://go.matthiasniggehoff.de/primer-geheimcode - CODE: VP100 Über 1000 Dienstleister in den letzten 10 Jahren mit meinem Team dabei unterstützt, mehr passende (!) Kunden zu gewinnen, ihr Marketing mit Psychologie noch erfolgreicher zu machen und raus aus der Vergleichbarkeit zu kommen. Agenturen, Coaches, Webdesigner, Copywriter etc. Mehrfach war ich als Experte um 20:15 Uhr bei Spiegel.TV in Sat 1 zum Thema Marketing zu Gast.

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Meta's Andromeda updates have made most ad strategies obsolete. We can help you update your ad strategy using AI and creative diversification for a high ROAS.Talk to us: https://www.tiereleven.com/apply In today's episode, we take you to our Ad Lab live event, where we discussed Meta's Andromeda update in detail and how it's changing the digital advertising landscape. Our guest, John Moran, has been testing and deploying strategies to match the new updates, achieving incredible results.We explore how focusing on creative diversification can break through tough competitive markets, even when business performance isn't where it needs to be. John also shares the Fishbone Effect—a creative strategy that targets diverse audiences with various creative elements within the same campaign.You'll understand why your creative strategy is everything when it comes to scaling your Meta ads. We'll also cover key strategies that can help you scale your campaigns despite the ongoing Andromeda updates.In This Episode:- Meta Andromeda update & testing strategies- Content diversification strategy: 10 different ad types explained- Results from one campaign, one ad set structure with Andromeda- The Fishbone Effect: How Meta distributes ad spend - When to pause high-spend, low-converting ads - Performance max with CAPI imports resultsListen to This Episode on Your Favourite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media -

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf Google Ads tells you 90% of your conversions are from new customers—you're probably being misled.In this episode, Eric sits down with Pilothouse's Dougie, who exposes one of the biggest attribution errors in digital marketing: Google's cookie‑based misreporting that makes you believe you're crushing new customer acquisition when you're actually…not.This episode is a must‑listen if you're spending on Google Ads and think you're scaling. You may just be paying full price to reacquire your own customers.What we expose in this episode:Why Google thinks nearly everyone is a new customer—and why that's falseHow cookie-based tracking is sabotaging your incrementalityWhy server‑side tracking (via Elevar) is the fix—and how to set it upThe real cost of bad data: wasted CAC, poor ROAS, and misaligned goalsHow to audit your own account to uncover the truthIf you're not feeding the right data to Google, you're training the algorithm to do the wrong thing. This is the fix—revealed.Timestamps:00:00 – Why Google's new customer data is misleading02:00 – The impact of server-side tracking on attribution04:00 – How Google misidentifies returning customers as new06:00 – Training the Google Ads algorithm with quality data08:00 – Using Elevar for accurate net new conversion tracking10:00 – Aligning campaign goals with business outcomes12:00 – Auditing new vs returning customer data14:00 – LTV, cookie policies, and the future of tracking16:00 – Why server-side tracking improves data fidelity18:00 – The rise of AI summaries and their SEO impact20:00 – Optimizing for ChatGPT and the future of AI searchHashtags:#GoogleAds #CustomerAcquisition #ConversionTracking #ServerSideTracking #Elevar #DigitalMarketing #DTCMarketing #PerformanceMarketing #AIsearch #EcommerceGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

8/13/25 - Episode 165Episode SummaryIn this episode, Scott Austin speaks with Sean McCarthy from Customers.ai, a customer acquisition expert, to explore how eCommerce brands can significantly grow revenue through paid ads. They present a case study of a brand that scaled from $90K to $250K in monthly revenue within months through a strategic, data-driven advertising approach.Key Takeaways:Customer Acquisition Strategy: The brand initially had poor ad performance with low ROAS. Sean implemented a structured acquisition strategy, moving from ad-hoc efforts to a deliberate, customer-centric funnel.Channel Shifts: They started with Facebook and Instagram but shifted toward Google Ads, which better targeted high-intent customers searching for barefoot shoes—leading to improved performance.Attribution and Analytics: A key to success was using an attribution platform to accurately measure and connect performance across Facebook, Google, Klaviyo, and Shopify.Content and Creative: Success required high-quality, lifestyle content (not just product shots). This was repurposed across platforms to test various creatives and learn what resonated.Testing and Iteration: The team tested many ad types (videos, slideshows, etc.). They emphasized learning over failure—understanding what doesn't work is as valuable as knowing what does.Indicators for Scaling Ads: Brands should consider paid ads when they have strong fundamentals like a high repeat customer rate (e.g., 25%) and solid conversion rates. These suggest a strong product/market fit.Advice on Hiring Agencies: Sean advises brand owners to learn the basics and run ads themselves first before hiring an agency. Agencies should be focused on optimizing spend—not just scaling budget quickly.Final Message: Investing in paid ads can drive rapid growth—but only if it's done strategically. It requires time, money, tracking, testing, and good creative. Start small, build a foundation, and scale intentionally.Show Links Shawn McCarthy - https://www.linkedin.com/in/shawnwmccarthy/Customers.ai - https://customers.ai/Linear Shopping Experiences - https://apps.shopify.com/linear-shopping-experienceTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-165-revenue-growth-through-ads

Dieses Wort zieht schlechte Leads an Streiche das Wort im Marketing Lege dein Marketing auf meine Psycho-Couch: https://matthiasniggehoff.de/

DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're tackling what might be the least glamourously named ad product out there: OLV, short for “Online Video.” But don't let the name fool you. Behind that bland acronym lies a powerful tool that's been driving some seriously impressive results. To help us unpack the magic of OLV, we're joined by two of the masterminds making it happen on the front lines: Ross Walker and Carel van Rooyen from our retail media team.   “It's getting more and more expensive to buy incremental traffic on Amazon itself. This is true especially for brands competing in premium beauty categories or even CPG grocery categories. It's tough to get an edge.” Ross Walker   KEY TAKEAWAYS In this episode, Julie, Jordan, Carel, and Ross discuss: Clarification of OLV as Online Video, distinct from sponsored brand video and streaming TV. Where OLV ads run (off Amazon, across the open web and apps via Amazon's publisher network). How OLV has helped overcome challenges like declining traffic or flat sales on Amazon. OLV's impact on increasing glance views, revenue, and generating a "halo effect" across product catalogs. The importance of keeping creatives fresh to avoid stagnation. Best-performing audience types so far: in-market and lifestyle audiences drive awareness and new-to-brand purchases. Early success testing retargeting and AMC (Amazon Marketing Cloud) lookalike audiences for higher click-through and page view rates. Value of demographic layering, even though it narrows reach, it lowers cost per action and improves efficiency. Lower costs and less competition compared to streaming/connected TV ads. Easier creative requirements: Repurposing existing sponsored brand videos can minimize barriers to entry. OLV fills a vital role in the funnel, driving external traffic before consumers start their Amazon search, improving overall channel performance. How to fund OLV: Testing with incremental budgets where possible, or reallocating spend from less efficient campaign buckets. Examples of positive results even from modest testing budgets (as low as $2,000/month). Why focusing solely on ROAS is limiting; OLV's bigger impact shows up in incremental lifts in overall traffic and sales. Utilizing AMC Path to Purchase reports to demonstrate OLV's role in the customer journey. Rising success with vertical video formats and Amazon's support for new creative options in OLV.  

Dan Nikas went from chasing criminals as a police detective to building a multi-million dollar e-commerce brand. After a sudden medical retirement at 36 upended his life, he was left with a family to support and no backup plan. With zero experience, he pivoted to e-commerce and scaled his clothing brand to over $4 million in revenue in just one year, proving that a relentless work ethic can overcome any lack of experience.In this episode, Dan gives host Ryan Atkinson a masterclass in his digital marketing playbook. He breaks down his exact three-stage Facebook ads funnel for lead generation, his method for creating organic content that works, and the key metrics every founder should track. If you want a no-fluff guide to building and scaling an online business, this conversation is packed with actionable strategies you can use today. Takeaways:Of course. Here are 12 key points from the interview with Dan Nikas:- Skills from seemingly unrelated careers are highly transferable; a detective's ability to find people who don't want to be found is directly applicable to finding customers in digital marketing.- Successful advertising requires a three-stage funnel approach (Top, Middle, Bottom). Don't immediately ask for the sale; nurture the customer first by building awareness and trust.- At the top of the funnel, the goal is to create broad awareness cheaply and allow potential customers to "self-filter" by engaging with your content, rather than trying to sell to everyone.- Use the middle of your funnel to proactively answer common customer questions and overcome objections. Create content around your warranties, manufacturing process, brand story, and social proof.- Your organic social media posts are the perfect testing ground for paid ads. If a post performs well organically, the algorithm has already validated it, indicating it will likely perform well with ad spend behind it.- Marketing Efficiency Ratio (MER) is a more crucial metric than platform-specific return on ad spend (ROAS). Track your total marketing spend across all channels against your total gross revenue for a true measure of performance.- Before you run ads, you must calculate your breakeven Customer Acquisition Cost (CAC). Knowing the maximum you can spend to acquire a customer without losing money is essential for profitability.- The key to a successful organic content strategy is consistency over virality. The algorithm rewards a consistent posting schedule, which builds reach and engagement over time.- You don't need to create brand new content every single day. Repurpose your best-performing posts from a few months ago by changing the thumbnail, copy, or format.- When starting out, a great product is more important than great marketing. A bad product will eventually be found out, no matter how clever the marketing is.-The core of marketing is persuasion. If you can convince someone to do something when there is no benefit for them, it's far easier to convince them when they get a great product or service in return.- Don't get emotionally attached to your ad creatives. Let the data and results tell you what's working and be ready to turn off a campaign that is failing, even if you love the creative.Tags:  Digital Marketing, Tech Ventures, Facebook Advertising, Lead Generation, Ecommerce Resources:Start Your Business Today: https://links.upflip.com/3H40FiI Connect with Dan: https://www.instagram.com/elite_brands_with_dan_nikas/

Durante el verano, si el volumen de inversión de tus clientes ha bajado, una cosa que puedes poner tiempo es en mejorar como es tu propuesta comercial. Hoy os traemos las partes que creemos que son imprescindibles. 0:00 Intro0:11 Miscelánea1:47 Nuestra Semana15:55 PPCCast+21:05 Noticias de la Semana29:23 Tema Principal59:13 Recomendaciones1:03:25 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/251-que-no-debe-faltar-en-tus-propuestas-comercialesPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Most people still think Amazon DSP is just for retargeting. It's not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it.What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what's working, what's not, and how to avoid the trap of chasing perfect ROAS without moving real revenue.They Cover:Why prospecting matters way more than most brands thinkThe common DSP mistake that kills growthHow BTR makes AMC audiences actually scalableWhat retail expansion looks like (and why clients trust BTR to lead it)Connect with Alyssa https://www.linkedin.com/in/alyssa-guzman-280629161/Connect with Destaney https://www.linkedin.com/in/destaney-wishon/Learn more about BTR Mediawww.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As an entrepreneur, it's normal to see how money comes and goes into your account. And when the amount becomes larger than usual, it feels strange, maybe even a little scary. That feeling is your "financial thermostat" or your comfort zone in money.Let us say that the number is around $10,000, but when your account dips below that, you panic and work hard to get it back up. When it rises above it, you get nervous and start spending to bring it back down to a "safe" level. You feel like you have to get rid of the extra money, so you don't. This pattern stops you from ever building wealth.In another Diamond Life Mentor Uncut episode, Balazs W Kardos is back with his Blueprint clients to answer a question about investing finances and creating generational wealth. His first tip is to adjust your financial thermostat. You need to get comfortable with a higher number, then invest the rest. Instead of your money just sitting in a bank, get an insurance policy. Transfer your savings into life insurance policies and overpay their premiums.For example, you might put in $40,000 a year. This money grows with interest, uninterrupted. When you need a large sum for something like a home, a car, or even taxes, you borrow against the policy. Your original $40,000 is still in the policy growing, and you use the borrowed money to pay your expenses.Balazs also wants you to be aware of your internet marketing and online advertising numbers. You need to know your cost per lead, cost per sale, return on ad spend (ROAS), and customer lifetime value, even if you're outsourcing to an ad agency.If you spend $3 for each lead and it takes 900 leads to make one sale, your cost per sale amounts to $900. If that sale earns you $6,000, you can see that you have a substantial return on your investment. Additionally, the customer lifetime value, which represents the total revenue generated from an individual customer throughout their journey with your business, should be much higher than your initial commission.Finally, it's important to have accountants who can help you manage your finances as you open up life insurance policies for your children as soon as they are born. By consistently contributing a set amount each year, they can reap the rewards from a very early age. This strategy builds generational wealth. "$20,000 might be your zero, and this is going to feel uncomfortable, but at the same time, it's going to give you peace of mind. That's the reason you want to increase this zero over time, because when an opportunity comes up, you know you'll get some money together." - Balazs W KardosCatch this episode to take control of your money by adjusting your financial thermostat, investing your money strategically, knowing your numbers, and having a professional team with you. Key Diamond Nuggets In This Episode:What are the common financial struggles of successful entrepreneurs when spending money?How can you leverage insurance policies to create generational wealth?What does it mean by a financial thermostat?Why should you learn about return on ad spend, cost per acquisition, cost per lead, and lifetime customer value?What books should you read about earning money?How can you set financial goals and structure wealth?Want a Personalized Plan for Business & Life Optimization?Book A FREE Call Connect with Balazs W Kardos:Website

Getting your ROAS target wrong doesn't just throw off your ad performance… It can tank your entire business.In this episode, I break down why your ROAS is not just a metric—it's a reflection of your financial model, your LTV assumptions, and how honest you're being with yourself about your goals. I go deep into first-order profitability vs. LTV-based targeting, show you how to model your numbers step-by-step, and explain why your business model should dictate your strategy, not someone else's success story.This episode is for anyone who's tired of guessing, tired of copying strategies that don't fit, and ready to actually scale profitably, with confidence.Key Takeaways:00:00 Intro 01:06 Determining ROAS targets for e-commerce businesses03:19 First-order profitability method 05:22 LTV based targeting 10:16 Aligning ROAS targets with business goals 13:08 How to implement this winning strategy 15:58 Conclusion and outro Additional Resources:

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?On today's episode, we're flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it's online marketing nirvana.”Listen in to find out how to achieve this online marketing nirvana in your own campaigns.Chapters:00:00:00 - Kicking Off Perpetual Traffic with High-Energy Insights00:00:46 - Celebrating Our Listeners & Their Game-Changing Feedback00:01:32 - Case Study Teaser: 608% Revenue Explosion00:02:17 - Ralph Burns Steps into the Hot Seat00:03:08 - Unpacking the Secrets Behind the Case Study00:08:19 - Why Creative Can Make or Break Your Ads00:14:15 - Tracking Fixes & Powering Up with Conversions API00:23:01 - Rolling Out the Traffic Harmonizer System00:32:50 - Final Takeaways & Next Steps for Your GrowthLINKS AND RESOURCES:Download the case studyTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10offFree Snapchat Credits

INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //This episode breaks down how one client 10Xed their Meta ad spend — not through hacks or holiday sales, but by finding a high-converting offer, reframing their message, and matching it to the right creative and bid strategy.You'll learn:- How the right framing can outperform the exact same offer.- Why price elasticity is about category thresholds — not discounts.- How manual bidding helped safely scale spend 10X without overspending.- What to consider when ordering inventory after a spike in demand.- How “explore” and “expand” thinking creates durable, scalable funnels.- The compounding role of brand positioning, product development, and testing discipline.If you're responsible for scaling revenue and ROAS inside an eCommerce brand, this episode offers a tactical, realistic framework for how to unlock the next level of growth — and how not to blow it when it shows up. //CHAPTER TITLES:00:01:02:23 - Andrew Discusses Clients Broken Ad Account00:05:29 - Importance of Price & Offering Testing00:10:15 - Why You Should Think More About Shipping00:12:44 - How You Should Market Your Products00:16:37 - What Core Problems Does Your Product Solve?00:23:19 - Creative Angle Campaigns00:37:23 - Inventory Control & Ordering//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode, we unpack how today's biggest mobile publishers are ditching segmentation in favor of experimentation at scale, what Apple's privacy-first approach means to running LTV-focused live ops, and why personalization is no longer a “nice to have” but a competitive weapon.Who better to answer the questions than the founding team of Metica, Phil Mohr, Puli Liyanagama, and Justin Stolzenberg?These aren't your average startup bros. We're talking about the same crew that built Comify (acquired by King), then DataTiger (acquired by Apple), and now they're back with a third act: Metica, a machine learning-powered platform tackling LiveOps personalization, blended ROAS optimization, and bid floor automation.Check out the STATE OF CREATIVES: https://tinyurl.com/393d9rum03:27 The Evolution of Data Analytics in Gaming 11:00 Metica and Its Purpose15:24 The Growth Loop24:44 Personalization at Scale: The Future of Gaming 33:21 Practical Applications in Game Development 43:08 Timing and Strategy 44:53 Future Roadmap

Every DTC founder knows revenue isn't profit—but do you really know how much each sale actually contributes to your bottom line?In this episode, Josh breaks down Contribution Margin in simple, operator-level terms. You'll learn how to calculate it, why it's the most important number for cash flow clarity, and how to use it to drive smarter decisions around pricing, marketing, and growth.Here's what we cover:The exact formula for Contribution Margin (with a real-world pet + apparel brand example)How CM affects break-even, CAC, and scaling potentialThe most common mistakes DTC founders make with marginsHealthy benchmarks for apparel, supplements, pet products, and moreWhy a 30% CM is your real goal—not just ROAS or toplineIf you've ever felt like “sales are growing but profit isn't,” this episode will connect the dots and help you fix it fast.

This week on Marketing O'Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google's Web tab gets a text-heavy makeover.Check out Mike Ryans Chartshttps://smarter-ecommerce.com/en/smec-market-observer/#embeddedChartsVisit us at - https://marketingoclock.com/

Are you just getting started on TikTok shop? In this episode, we have an expert on the show giving you your first 60-day blueprint for launching on TikTok shop. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us on this exciting episode as we welcome Delaney Del Mundo, VP of Account Strategy at Vendo, to explore the dynamic world of TikTok Shop. Delaney shares her expertise on crafting a successful 60-day blueprint for launching on TikTok Shop, a platform with significant potential to rival Amazon in sales. Discover how TikTok Shop not only creates demand but also enhances branded search volumes on Amazon, benefiting existing businesses. Delaney emphasizes the importance of patience and strategic planning, suggesting that TikTok Shop needs at least six months to establish a solid proof of concept. Listen in as we discuss building robust affiliate and influencer partnerships to boost sales on TikTok Shop. We dive into strategies for launching GMV Max campaigns and constructing an effective affiliate pre-sale funnel. Discover how to utilize top-performing creatives as ads and the significance of setting optimal target ROAS. We highlight the importance of clear communication with affiliates, competitive commission rates, and tiered incentive programs. By creating leaderboards for affiliate performance, brands can foster healthy competition and learning among creators, ultimately enhancing engagement and driving sales.   Finally, we explore strategies for maximizing TikTok Shop growth through influencer collaboration and optimizing sales across various e-commerce platforms. Delaney shares insights on the nuances of TikTok Shop, including creator network effects, ad amplification, and affiliate incentives. Discover how to overcome new brands' challenges in attracting affiliates and the importance of securing initial sales to establish proof of concept. Learn about setting strategic commission rates and the potential for success with high-ticket products through proper discounts and incentives. This episode is packed with valuable strategies to help you thrive on TikTok Shop and beyond. In episode 688 of the Serious Sellers Podcast, Bradley and Delaney discuss: 00:00 - TikTok Training for Sellers  01:30 - Strategies for Launching on TikTok Shop 03:18 - Driving Demand From TikTok to Amazon 08:09 - Utilizing Helium 10 for TikTok Trends 11:19 - Optimizing Listings for TikTok Shop 13:13 - Building Affiliate and Influencer Partnerships 23:24 - Optimizing Affiliate Engine For TikTok 26:47 - Maximizing TikTok Shop Growth With Influencers 31:52 - Optimizing Commission Rates for TikTok Shop 36:34 - Discounting Strategy for High-End Products 40:31 - Utilizing TikTok for Business Growth

Send us a textIs your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting. He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each stage of your ad strategy—from TOFU to BOFU—and stop wasting budget on clicks that don't convert.Key Topics Covered:Why more traffic isn't always better (and can even hurt your results)The hidden danger of relying solely on ROASHow to fix message and audience misalignmentBuilding segmented funnels: TOFU, MOFU, BOFU explainedMatching ad creative to the fan's buying journeyRecognizing and preventing ad fatigueLeveraging video views, cart activity, and timing for retargetingCreative that converts: proof over promotionTimestamps:00:00 – Understanding the Conversion Problem04:11 – Rebuilding the Retargeting Funnel09:00 – Creating Effective Ad Creative11:27 – Key Takeaways and Final ThoughtsCall to Action:

Guest: Hikari Senju, Founder & CEO at Omneky -- AI isn't just generating ad copy—it's reshaping the entire performance marketing playbook for B2B SaaS. In this episode, Hikari Senju, founder and CEO of Omneky, shares how the platform evolved from an enterprise solution to a self-serve powerhouse—and why smart creative strategy matters more than big budgets. Key insights from this episode: Why brute-force creative testing consistently outperforms guesswork How ad performance data can directly inform GTM messaging Why brand inconsistency across platforms kills trust and conversion How AI-powered ads are becoming core to revenue strategy If you're a B2B SaaS CMO or CRO looking to improve ROAS, scale faster with fewer resources, or make AI actually work for your GTM team, this episode is a must-listen. ---Not Getting Enough Demos? Your messaging could be turning buyers away before you even get a chance to pitch.

When most brands struggle to break through the noise online, Chris Lang and Fresh Chili Company cracked the code by doing something radically different: they started with story, not sales. In this episode, discover how a small New Mexico chili company became a top 1% Shopify store with explosive 85% year-over-year growth, a 4.96% conversion rate, and 3.74% ROAS—all while building an engaged community that devours their content faster than NBA games get views.Chris reveals the exact strategies behind their meteoric rise, from leveraging organic social as a testing ground for paid ads to creating "addictive" content that turns customers into brand evangelists. This isn't another generic growth story—it's a masterclass in building authentic connections that drive real business results.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introduction to Fresh Chile Company(02:30) History of The Chili Capital of the World(07:03) Keys to Success: Storytelling & Community(11:20) Balancing Organic and Paid Strategies(16:57) Creative Content & Testing Philosophy(21:47) Building a Brand Story(24:22) Search Visibility(27:46) SEO Strategies & Content Plans(34:20) How Fresh Chile Builds Community—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Relevant Links:Chris' LinkedIn: https://www.linkedin.com/in/chrislangsocial/Fresh Chile Website: https://freshchileco.com/_Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Jeff Oxford, Bryan Porter and more

Send us a textIn this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good. What you'll learn:Why most marketers are using AI wrong—and what to do instead

If you're spending across Meta, Google, Amazon, and Shopify—but still unclear which channel is actually closing the sale—this episode is your roadmap to marketing clarity. Ralph Burns and John Moran break down a real Tier 11 case study that exposes how most businesses are flying blind when it comes to attribution. You'll discover why traditional ROAS can lead you astray, how NAC and MER reveal true performance, and why “contribution” trumps “attribution” when it comes to scaling profitably. They also dive into how tools like CAPI Import and the Tier 11 Data Suite connect the dots across paid and organic touchpoints, helping brands unlock hidden revenue and cut wasted spend. Whether you're a Shopify powerhouse or a service-based business, this episode will change how you view your media mix—and give you the frameworks to invest with confidence.Chapters:00:00:00 – Kicking Things Off: What's REALLY Fueling Your Sales?00:01:01 – The Traffic You Ignore Might Be Closing Your Deals00:01:33 – Inside a $100M Ad Account: What the Data Really Says00:02:22 – The Dirty Truth About Marketing “Solutions”00:02:58 – Ralph Gets Real About Creative That Converts00:05:54 – Clean Data or Dead Spend: Your Choice00:07:08 – Why Most Marketers Misread Growth Signals00:15:43 – Amazon Showdown: Vendor vs. Seller Central Exposed00:26:07 – How to Spot Wasted Ad Spend with One Metric00:33:02 – Stop Confusing Attribution with Contribution (It's Costing You)00:35:18 – The Metric That Changes Everything About Ad Spend00:36:01 – Why You're Probably Overspending on Brand Terms00:36:56 – Performance Gaps Hiding in Plain Sight00:37:43 – Case Study Reveal: What Changed After the Hire00:38:45 – Amazon's Hidden Influence on Your Shopify Store00:39:16 – The Strategic Way to Manage Campaign Chaos00:43:58 – When Google's Automation Fights Your Results00:46:46 – The “Feeder Strategy” You Should Be Using for Holidays00:48:32 – Behind Closed Doors: Real Consulting Conversations00:53:44 – Final Word: What to Do With All This InsightLINKS AND RESOURCES:Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Free Snapchat CreditsUnbounce - Code PT10off

This week we're joined by Meghan Corroon, Co-Founder and CEO of Clerdata. In a world full of spend reports, inflated ROAS claims, and buzzwords like "directional" or "efficiency," Clerdata helps brands see clearly which investments are moving the needle - and which are just noise.Meghan brings a deeply analytical mindset (honed through time at the Gates Foundation and beyond) and mixes it with real-world brand empathy. The result? A grounded, accessible conversation on what it takes to really measure media impact, make smarter cross-channel decisions, and bring teams together around the data that matters.Episode highlights:Defining incrementality (without the jargon): Meghan breaks down why it's not just a buzzword — and how true incrementality can drive smarter decisions.Why retail media measurement is still so messy — and how brands can start untangling it without blowing up their workflow.The reality of cross-functional data meetings: what works, what doesn't, and how to avoid death by dashboard.The Amazon trap: Why brands often over-index on tried-and-true media investments (and what they're overlooking).How Clerdata helps teams think more like scientists — challenging assumptions, testing tactics, and shifting from gut to growth.Connect with Meghan on LinkedInGet the It'sRapid Creative Automation Playbook Take It'sRapid's Creative Workflow Automation with AI surveyEmail us at sales@itsrapid.io to find out how to get your free AI Image AuditTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

While most brands are chasing tomorrow's sales, Chris Hoyle, Chief Marketing Officer of Simple Modern, focuses on driving brand connections and loyalty through generosity.If you don't know this brand, you should:>Their purpose in the crowded drink-ware and consumer goods space is clear: “We exist to give generously.” >On their website it even says “generous prices” - meaning affordability>Chris even shares a story about “generous laughter” – LOVE IT, never heard those two words together beforeIn this episode, we cover the difference between growing the brand and growing the business.

Are you struggling to price your Amazon products right, or tired of following strategies that don't work?In this episode of the Garlic Marketing Show, Chad Rubin, a 4x founder and CEO of Profasee, reveals the truth about Amazon pricing, debunks the ROAS myth, and explains why most sellers leave money on the table.Profasee's AI-powered platform helps brands predict the perfect price for every product, at exactly the right time. Chad shares how to use chaos, AI, and smarter decision-making to drive real profit and why POAS (not ROAS) is the metric sellers should focus on.What You'll Learn:The truth about Amazon pricing — and the biggest mistake sellers makeWhy “just raise your price” is dangerous adviceHow Profasee's AI repricer works (explained simply)How Chad uses AI in his closet, garage, and daily workflowBuilding custom GPTs to stay lean and efficientFacebook ads vs. LinkedIn content: what works nowGaming the algorithm & LinkedIn's AI content problemConnect with Chad Rubin:Website - https://profasee.com/LinkedIn - https://www.linkedin.com/in/itschadrubin/Email Address (Firm) - chat@profasee.comResources:Connect with IanDownload a Tackle Box!Supercharge your marketing and grow your business with video case stories today!Book a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel Hosted on Acast. See acast.com/privacy for more information.

Why do so many marketing strategies fall flat? What separates the brands that scale from those that stall? In this episode, Daniel sits down with Erik Huberman, founder and CEO of Hawke Media, a Marketing agency that's worked with over 6,000 brands and built one of the largest Marketing analytics engines in the space. Erik breaks down the biggest mistakes companies make, from misjudging ROAS to underestimating the power of brand trust and consistent nurturing. Plus, why isn't a great product enough? Erik tells us why AND gives a crash course in how to share your value in just 5-7 words.  Whether you're new to Marketing or a seasoned vet, this is the episode for you.  Follow Erik: LinkedIn: https://www.linkedin.com/in/erikhuberman/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What's working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer's new report: The State of eCommerce App Marketing - 2025 Edition.Whether you're in eCommerce or not, these trends reveal what's shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.You'll Learn:✅ Why iOS users convert faster and spend more than Android users (with real data)✅ How to use remarketing to boost retention and lifetime value✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them✅ Growth tactics from top apps like Timu that increase repeat purchases✅ The “5% Retention Strategy” that can grow revenue by up to 95%If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

What's working in app marketing right now, and where is it headed in Q4 2025?In this video, we break down the latest, data-backed insights from Appsflyer's new report: The State of eCommerce App Marketing - 2025 Edition.Whether you're in eCommerce or not, these trends reveal what's shaping user acquisition, remarketing, web-to-app funnels, and fraud prevention, especially as we head into Q4 2025.You'll Learn:✅ Why iOS users convert faster and spend more than Android users (with real data)✅ How to use remarketing to boost retention and lifetime value✅ Why Web-to-App Funnels are dominating in 2025 — and how to implement them✅ Growth tactics from top apps like Timu that increase repeat purchases✅ The “5% Retention Strategy” that can grow revenue by up to 95%If you're an app marketer, indie developer, or growth leader preparing for holiday season spikes, this report offers proven strategies to reduce costs, increase ROAS, and stay ahead of the competition in 2025.

Questions Moshe answered in this episodeWhat is Scrambly, and how does it fit into the rewarded UA landscape?Why is rewarded user acquisition resurgent in gaming, finance and surveys?What distinguishes high-intent, high-quality traffic from traffic that's likely to churn?How does Scrambly fight ad fraud and guarantee legitimate acquisitionWhat's the business impact of knowing your customers, and how does it transform retention and campaign targeting?What are the new best practices for brands choosing UA partners?Why is data transparency and long-term communication with vendors crucial for ROAS?How does Scrambly's approach to retention and lookalike targeting shape user LTV?What does Moshe see for the future of rewarded UA and engagement platforms?Timestamps(0:00) – Introduction; why rewarded UA, why now?(1:20) – Scrambly overview: what, where, and whom they serve(2:00) – Rise of rewarded UA vendors; market evolution(2:25) – From high-engagement to high-intent UA: how the space is changing(2:45) – Scrambly's difference: user selection, intent, offer-matching(3:10) – Loyalty, drop-off, and the “churn” problem(5:00) – Fraud, VPN spoofing, and Scrambly's KYC protocol(8:00) – Retention campaign setup, advertiser best practices(9:45) – Why transparent ROAS data matters(10:55) – Playtime clock and KYC's impact on extended retention(11:40) – Where is rewarded UA headed? What's next?(12:14) – Wrap-upQuotes(2:11) “Traffic used to be engagement-focused to get high rankings on the App Store, but this has evolved to more high-intention UA strategies.”(8:18) “For gaming companies, you should make at least a sixty-day event window for targeting so we can engage the users as much as possible.”(11:56) “The connection that brands have with users from rewarded traffic is super important for the long run.”Mentioned in This EpisodeScramblyMoshe Even-Israel Linkedin

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode of the DTC Podcast, we dive into the results of a survey of over 600 DTC brand operators, conducted in partnership with Keen Decision Systems. With Q4 2025 shaped by shifting tariffs, tight margins, and uncertain demand, we speak with Justin Jefferson, VP of Strategy & Insights at Keen, to unpack how brands are (and aren't) preparing for what's ahead.You can access the full Q4 Planning & Profitability Report here: https://www.directtoconsumer.co/newsletter/inside-q4-what-dtc-operators-are-seeing-saying-and-planningIf you're interested in the latest trends in marketing spend and performance, explore Keen's insights dashboard. It's continuously updated with timely, actionable data to help you stay ahead.Justin shares real-world insights into how leading DTC brands are making smarter decisions through scenario planning, forecasting, and more disciplined budget allocation—while calling out the traps many fall into, from knee-jerk cuts to overreliance on ROAS.Why less than 7% of brands are confident in their Q4 forecasts—and how to fix itThe danger of reactive planning and the real meaning of agilityHow scenario modeling helps brands balance margin defense with long-term growthWhy ROAS is outdated, and the move toward marginal ROI and long-term profitability modelingWhat large brands do differently: disciplined investment, top-of-funnel steadiness, and planning across multiple economic conditionsHow to rethink testing budgets and ensure you're not starting Q1 blindThis episode is for any brand operator looking to survive—and strategically grow—through an unpredictable Q4.Timestamps:00:00 Understanding Q4 Uncertainty in 202502:58 Why Contingency Planning Matters05:55 Top vs Bottom Funnel Spending Strategy08:13 Preparing for Margin Pressure and Tariffs11:45 How Mature Brands Avoid Going Dark14:20 The Problem with Relying on ROAS17:22 What to Know Before Scaling Experimental Budgets20:06 Underrated Ad Channels That Work22:58 Real Case Study: Avoiding Costly Inventory Mistakes26:30 Final Tips for Smarter Weekly SpendHashtags:#dtcpodcast#q4planning#ecommercemarketing#digitalmarketing#keendecisioning#roas#marketingstrategy#tariffs#marketingbudget#d2cpodcast#customeracquisition#topfunnel#brandstrategy#marketinginsightsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Steven Westwood is the Head of Sales and Marketing at Fashion Eyewear, sellers of designer prescription glasses and sunglasses, both new and preloved. Selling via Shopify stores in the UK and the USA, the business was founded in 2008 and now ship 10,000 orders a month. Hit PLAY to hear: Why most people are still buying glasses the old-fashioned way

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/Follow David DeMuth on LinkedIn at: https://www.linkedin.com/in/david-demuth-a7110b6/Follow Doner Partners Network on LinkedIn at: https://www.linkedin.com/company/doner-partners-network/Kheri & David answer these questions:How do you each define creativity today — especially in a world driven by data, retail media, and performance metrics?From your brand and agency perspectives, how can creativity and commerce actually work in harmony, not in conflict?What does a modern, high-functioning brand–agency relationship look like in 2025?What do you both wish more agencies/brands understood about each other when it comes to delivering real business outcomes?How do you align around both short-term wins and long-term brand equity?Retail media is reshaping the CPG marketing funnel — how is it influencing creative strategy? Are agencies ready for the retail media revolution? And are brands equipped to lead it creatively?What happens when the same campaign has to live on TikTok, an RMN banner, and a store display? How do you protect the idea across platforms?How does Primo balance bold brand-building with the need to drive measurable business results?How do you measure the impact of emotional resonance — and justify investment in brand storytelling in a ROAS-heavy world?What does  sustainability mean to you? How are guys practicing it out What's one emerging trend — in consumer behavior, media, or creative — that excites you most right now?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In episode 164 of The Ad Project, Joe Shelerud (CEO) and Matt Wiklund (CTO) break down how to select the right KPIs for your Amazon advertising strategy—whether you're selling high-ticket one-time purchases or repeat-consumable goods. They explore how ROAS, TACoS, new-to-brand metrics, and customer acquisition costs should flex based on your brand's goals and product lifecycle.

In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and addressing mistakes, and the pitfalls of focusing solely on ROAS. Sarah shares her experiences, including a significant mistake involving store visits tracking, and offers advice on creating a safe space for junior marketers to experiment and grow. The episode also touches on the role of AI in PPC, the need for a well-rounded marketing approach, and the significance of discussing failures for personal and professional development.00:00 Welcome to PPC Live The Podcast00:39 Introducing Sarah Stemen02:26 Sarah's Fashion Consultant Journey05:28 The PPC Gals YouTube Channel06:20 Discussing PPC F-Ups07:00 Client Challenges and Lessons Learned18:50 The Importance of Confidence in Your Career19:14 Age and Authority in the Workplace20:03 Documenting and Owning Mistakes21:11 Real-Life Example of a Major Mistake23:46 The Pitfalls of Focusing Solely on ROAS26:11 Alternative Metrics to ROAS28:45 The Role of AI in PPC30:59 The Value of Discussing Mistakes34:28 Fun and Final ThoughtsFind Sarah on LinkedIn and YouTube⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

Want higher conversions from your web-to-app campaigns?In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.You'll learn:✅ Why web paywalls convert up to 3x more than mobile ones✅ The 14-block structure of a perfect web-to-app paywall✅ How to personalize offers based on quiz responses✅ Why timers, huge discounts, and upsells dramatically boost LTV✅ Real-world examples from top apps like BetterMeIf you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch.All you need to build your web2app funnel:https://www.web2wave.com/ Contact with Igor: https://www.linkedin.com/in/igorlyu/ Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************