Podcasts about roas

Think you've maxed out your paid advertising? Think again.In this episode, Miranda Pettinger (365 Holdings/Cuddle Clones) shares how she scaled AppLovin from zero to $80,000/day in just 7 days during Black Friday—and why it's now their highest-spending channel, even surpassing Meta.Miranda doesn't just share success metrics—she breaks down the exact strategy, creative approach, and measurement framework that made it possible. This is the blueprint for brands ready to diversify beyond Meta and Google.If you're spending serious money on Meta and hitting scale ceilings, AppLovin might be your most underrated growth opportunity. Miranda proved it's possible to find incremental customers, better ROAS, and massive scale—all while simplifying your account structure.—Sponsored by OMG Commerce - go to (https://www.omgcommerce.com/contact) and request your FREE strategy session today!—Chapters: (00:00) Introducing Miranda and Cuddle Clones(07:54) The Journey from Zero to $80,000 a day.(13:27) Targeting, Media Buying and Creative on AppLovin(17:03) Understanding AppLovin(19:38) Analyzing Customer Behavior and Incrementality(22:59) Fermat: Optimize Shopper Experience with AI(23:53) Limitations on AppLovin and Final Thoughts(31:15) Crafting Compelling Ads(37:24) Analyzing Successful Ad Elements(42:17) Targeting and Audience Engagement(46:27) Brand Recall and Interactions(50:25) Utilizing AI for Ad Optimization(53:35) Creative Diversity and Longevity(58:41) Final Thoughts(01:03:08) Save Money and Connect Your Marketing Channels with Channable—Connect With Brett: LinkedIn: https://www.linkedin.com/in/thebrettcurry/ YouTube: https://www.youtube.com/@omgcommerce Website: https://www.omgcommerce.com/ Request a Free Strategy Session: https://www.omgcommerce.com/contact Relevant Links:Connect with Miranda on X: https://x.com/mirandpettingerCuddle Clones: https://cuddleclones.comAppLovin: https://www.applovin.com/Sponsor Offer | Fermat (Mention Ecommerce Evolution): fermatcommerce.comSponsor Offer | Channable (Mention Ecommerce Evolution): https://channable.com/Past guests on eCommerce Evolution include Ezra Firestone, Steve Chou, Drew Sanocki, Jacques Spitzer, Jeremy Horowitz, Ryan Moran, Sean Frank, Andrew Youderian, Ryan McKenzie, Joseph Wilkins, Cody Wittick, Miki Agrawal, Justin Brooke, Nish Samantray, Kurt Elster, John Parkes, Chris Mercer, Rabah Rahil, Bear Handlon, JC Hite, Frederick Vallaeys, Preston Rutherford, Anthony Mink, Bill D'Allessandro, Stephane Colleu, Jeff Oxford, Bryan Porter and more

In this episode of The Russell Brunson Show, I brought in one of my secret weapons from Inner Circle and Atlas, Jason Friedman. Jason is the guy I think about when I hear “customer experience” and “retention.” I am obsessed with funnels, traffic, and selling online, but Jason walked into our Mastermind in Paradise and basically said, “Cool… but what happens after they say yes?” What followed was one of the clearest frameworks I've ever seen for turning customers into raving recruiters so your revenue grows without buying more clicks. Key Highlights: ◼️Why entrepreneurs stay “addicted to strangers,” and how Jason reframes ROAS as Return On Audience Success so your funnels stop leaking profit. ◼️The theater director who scripted audience reactions on command, and how that principle lets you choreograph customer transformation instead of hoping it happens. ◼️Jason's Kinetic Customer Formula that ties attitude, behavior, momentum, and friction into a system that drives renewals, ascensions, and referrals. ◼️Simple retention moves you can apply immediately, like accelerating time-to-first-value, creating win streaks, and fixing hidden friction points. ◼️How personalization, gamification, and “unreasonable” small touches create emotional connection and make your programs sticky. ◼️Why the future of online business belongs to entrepreneurs who build back-end funnels that turn current customers into their strongest promoters. If you run funnels, sell courses or coaching, or drive any kind of online sales, this episode will help you make more money from the customers you already have while building something that is AI-proof and future-proof. Listen in, take notes, and then start redesigning your customer journey so your experiences compound long after the initial sale! ◼️If you've got a product, offer, service… or idea… I'll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠ ◼️Still don't have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth. You've got the first sale. Great. But if you're not locking in the second sale quickly, you're bleeding profit and your ad model won't scale. In this episode, Mark and Ian break down: Why the second sale is the linchpin of your LTV How long you've really got before your customer forgets you exist (hint: it's weeks, not months) Examples from 8- and 9-figure brands like Cox & Cox, Goat Milk Stuff, Grenade, and more How to position your second-sale offer so it doesn't just feel like a discount The “earned credit” trick that makes customers want to use their reward before it expires How changing this one offer can make your ROAS model work

This week, we're joined by Jon “JMo” Morgenstern, Head of Investment at VaynerMedia, who manages over $1.5B in annual media spend across brands like Oreo/Mondelez, JP Morgan Chase, PepsiCo, and Yeti. JMo breaks down how enterprise advertisers think about channel mix, retail media, and allocating capital across Meta, TikTok, CTV, Amazon, and Walmart and what DTC operators can learn from teams working at that scale.From there, we dive deep into measurement. JMo breaks down how enterprise teams are approaching incrementality, causal MMM, brand lift, and retail media halo effects and why fast-moving brands need to start thinking beyond last-click and short-window ROAS if they want to graduate into real growth mode.Then we move into creative. We talk about why “just make more ads” isn't the strategy and how Vayner thinks about creative volume × creative diversity, niche persona testing, and using organic performance as a signal before scaling into paid.We wrap with TikTok Shop, retail partnerships, and why even the biggest brands in the world are still navigating the same innovator's dilemma as fast-growth DTC brands - just with more zeros and way more stakeholders. If you're trying to spend smarter, measure smarter, and make creative that actually moves the needle, you're gonna love this one.If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:04:59 - Fortune 500 vs DTC Strategies00:17:59 - Measuring Awareness, Incrementality & MMM00:38:49 - Vayner Volume Model: Diversity over Iteration00:52:49 - Turning Organic Wins into TV Commercials01:04:11 - TikTok Shop Strategy & Cross-Channel HaloPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

In this episode of Marketing Operators, Cody and Connor unpack the real impact of Meta's Andromeda update and what creative diversity actually means today, plus how to optimize for it in an algorithm-driven environment. They break down how short-form, personalized feeds have reshaped the playbook, why we've shifted from the editor era to the creator era, and what now constitutes a better ad in Meta's eyes. They also dig into how to scale truly diverse creative without slowing down, harness organic social as a performance engine, and how the creative strategist role is evolving - expanding beyond editing into creator-first, social-native thinking and faster content systems.Then they're joined by Cathy Sun, VP of Ecommerce at AppLovin, to dive into the launch of AppLovin's self-serve Axon ads platform. Cathy breaks down how rewarded mobile gaming ads work, why long-form clickable inventory is driving incremental performance for e-commerce brands, and the creative tactics that win - from increasing ad volume and variation to leveraging interactive formats and scaling with repeatable creative workflows. She shares real stories of brands rapidly ramping spend and unlocking breakout ROAS on AppLovin, and why this channel has quickly become a powerful performance complement to Meta.If you're evolving your creative for the Andromeda era and looking for scalable performance channels beyond Meta, this episode delivers the frameworks, tactics, and operator-level insights to grow with confidence.Check out Axon by AppLovin: https://axon.ai/inviteonlyUse code: KLOHWKP3YMOperators Masterclass on Channel Growth: https://www.9operators.com/applovinIf you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:06:46 - The "Andromeda" Apocalypse00:21:55 - Why We're in the "Creator Era" (Not the "Editor Era")00:37:56 - How to Hire in the Creator Era00:53:37 - Special Guest: What is AppLovin's Axon Platform?01:07:39 - AppLovin Performance & Creative Best PracticesPowered by:Motion.https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsHaus.http://Haus.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly.   We're kicking off with the most important one — and the one most brands get wrong:  

Jaime Hunt sits down with Joseph Brennan, Vice President for Communications and Marketing at Montclair State University, for a raw and riveting conversation on what it really means to counsel a university president. With over three decades in higher ed and experience advising 13 university presidents, Brennan shares how the role of CMO has evolved from tactician to trusted strategic advisor—and why communication professionals must develop executive presence, business fluency, and emotional intelligence to lead in today's high-pressure environment.Guest Name: Joseph A. Brennan, Vice President for Marketing and Communications, Montclair State UniversityGuest Social: https://www.linkedin.com/in/drjoebrennan/Guest Bio: Joseph A. Brennan is Vice President for Communications & Marketing at Montclair State University, where he's proven that authentic storytelling works. He and his team have built a warm and genuine brand and brought it to life with narratives delivered across paid, earned, social and owned media, and designed innovative, data-driven campaigns that produced ROAS of nearly 7 to 1. Their award winning work has contributed to record enrollment for 4 successive years. Over three decades as a higher education communications and marketing executive, Joe has learned to put people first, because when team members feel seen and respected, they produce outstanding results. He's counseled 13 presidents, navigated major crises from international social media incidents to nationally publicized controversies, and directed high profile statewide campaigns to influence higher education policy in two states, but he's equally passionate about the quieter daily work of building teams where people want to stay and grow. His leadership philosophy? Treat mistakes as learning opportunities, not firing offenses. Create psychological safety so that innovation can flourish. Use humor appropriately. Show up as a whole human being, not just a job title. Meet people where they are, not where you think they should be. This approach extends beyond the office. Joe is a registered yoga teacher and meditation guide who believes mindfulness practices make leaders more effective, not less focused. He's currently earning his executive coaching certification, building on years of mentoring colleagues through career transitions and workplace challenges. Joe's mission is simple: help leaders create workplaces where talented people thrive, not just survive. When people feel valued and supported, everything else gets better. He's authored nearly 20 articles, been elected to the PRSA College of Fellows, and won national awards for "public relations campaign of the year" and "best website overhaul." - - - -Connect With Our Host:Jaime Hunthttps://www.linkedin.com/in/jaimehunt/https://twitter.com/JaimeHuntIMCAbout The Enrollify Podcast Network:Confessions of a Higher Ed CMO is a part of the Enrollify Podcast Network. If you like this podcast, chances are you'll like other Enrollify shows too! Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Subscribe to DTC Newsletter - https://dtcnews.link/signupWelcome to the DTC Podcast. Today we're joined by Donatas Smailys, Co‑Founder & CEO of Billo, a creator‑marketing platform that helps DTC brands turn authentic creator videos into high‑performing ads. Explore Billo We dive into how brands can build a repeatable creator/content engine that integrates with ad funnels, why follower‑counts are becoming less relevant, how to brief creators with performance in mind, and why AI should support—not replace—human creators.Key TakeawaysWhy creator marketing must be treated as a systematic channel, not ad‑hoc influencer blastsHow to identify and match creators based on performance metrics (hook rate, CTR, ROAS) rather than follower sizeThe role of AI and data in briefing creators, generating content variants, and feeding back into ad performanceHow brands at the $3‑M‑$10‑M revenue stage can structure the first 90 days of creator‑led campaignsWhy authenticity still matters: synthetic avatar creators may work short‑term but risk long‑term trust and accountabilityThe emerging concept of “Answer Engine Optimisation (AEO)” and how creator/social assets feed into future search ecosystemsWhether you're a DTC brand marketer responsible for scaling ads, or a founder looking to build long‑term acquisition engines, this episode gives you a clear blueprint for building creator marketing into your growth stack.Timestamps00:00 AI brief generator and purchase data02:05 Why Billo started content at scale04:15 Creator marketing as a system06:20 Andromeda and creative diversity08:25 Segmenting by the why10:30 Let creators experiment and avoid fatigue12:35 AI influencers vs authenticity14:40 Meta partnership ads and Spark ads16:45 Answer Engine Optimization AEO18:50 Future of authenticity and human only20:55 First three months on Billo plan23:00 Performance backed creator selection25:05 Pricing and ad volume cadence27:10 Data loops AI variations and reuse29:30 Scaling creator content into paidHashtags#DTCPodcast #CreatorMarketing #InfluencerMarketing #UGC #EcommerceMarketing #PaidSocial #MetaAds #PartnershipAds #SparkAds #Andromeda #PerformanceCreative #AnswerEngineOptimization #AEO #Whitelisting #TikTokMarketing #AdCreative #CustomerAcquisition #DirectToConsumer #BilloApp #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

¿Qué pasa cuando una marca de cosmética natural decide pasar de la estantería del retail al canal digital? En este episodio, Corti habla con Raquel Guirado (CMO) y Rocío Corrales (Brand Manager) de Arganour, una marca de cosmética 100% natural que ha revolucionado su crecimiento apostando por una estrategia clara de branding, escucha activa y performance.

So there's this moment in 2022 where Celia Hatch wakes up from a dream about chicken supplements called "Chicken Spice." She thinks it's ridiculous. Fast forward to today, and she's running a seven-figure business serving America's 13% of households with backyard chickens.The twist is it started as her teenage son's eighth-grade homework assignment. He made $500 selling herbs in craft bags, then quit. Ms. Hatch, a serial entrepreneur with 16 businesses behind her, picked it up and scaled Buff Clucks to seven figures in 18 months using Meta advertising, landing pages, and subscription bundling.This is a story about accidental entrepreneurship, the growing market of premium pet owners willing to double their feed costs, and why sometimes the best business ideas come to you in your sleep. Along the way, Celia reveals why their Shopify store is the "neglected child" of their operation, how a "sneeze warning" became genius marketing, and why she wishes she'd built a proper Shopify store from day one.SPONSORSSwym - Wishlists, Back in Stock alerts, & moregetswym.com/kurtCleverific - Smart order editing for Shopifycleverific.comZipify - Build high-converting sales funnelszipify.com/KURTLINKSBuff Clucks: https://www.buffclucks.com/Buff Clucks Instagram: https://www.instagram.com/buff_clucks/Funnelish (tool they use): https://funnelish.com/SEMrush: https://www.semrush.com/Ubersuggest: https://neilpatel.com/ubersuggest/WORK WITH KURTApply for Shopify Helpethercycle.com/applySee Our Resultsethercycle.com/workFree Newsletterkurtelster.comThe Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

Wie baust du Mobile Games, die nicht nur Spaß machen, sondern auch auf jeder Plattform funktionieren und sich selbst tragen? In dieser Episode sprechen wir über Mobile Gaming: von der Idee über den Game Loop bis zur Monetarisierung. Mit dabei ist Fabi Fink, Game Lead bei Lotum. Lotum steht für Social Casual und Puzzle Hits wie Quiz Planet und Word Blitz, hat die Marke von 1 Milliarde Installationen geknackt und spielt technisch die gesamte Klaviatur von Web bis Native.Wir klären, warum Mobile inzwischen rund die Hälfte des Gaming-Umsatzes ausmacht und ordnen Hypercasual, Casual, Midcore und Hardcore mit vielen Beispielen ein. Wir zeigen, was Mobile heute bedeutet: Native Apps in App Store und Play Store, aber auch Games als Facebook Instant Games sowie Integrationen für Reddit, Discord, TikTok und Netflix. Du erfährst, wie Social Loops auf Plattformen funktionieren, warum asynchrones Multiplayer ein Growth-Hebel ist und was Viralität gegenüber klassischer User Acquisition auszeichnet.Technisch gehen wir tief rein: Warum Lotum für viele Titel auf Vue.js setzt und Game-UX wie eine hochinteraktive Web-App denkt. Wir sprechen über Performance-Details, GPU-freundliche Animationen und warum beim WordBlitz-Core Plain JavaScript die Nase vorn hat. Im Backend wird es handfest mit WebSockets, Redis-Clustern und Realtime-Events in der Google Cloud. Dazu kommen Tools und Plattformen wie Nakama (Open Source Backend for Games) und SpacetimeDB, plus eine ehrliche Kostenstory rund um Firebase.Natürlich geht es auch ums Geld: Ads vs. In-App Purchases, Hybrid-Modelle, ROAS über 180 Tage und was erfolgreiche Titel wirklich auszeichnet. Wir teilen KPI-Realität, A/B-Testing-Erkenntnisse, warum kleine UX-Texte große Effekte haben können und welche Schwelle ein Spiel bei Lotum erreichen sollte, um weiterverfolgt zu werden.Wenn du wissen willst, wie moderne Mobile Games entstehen – technologisch, produktseitig und monetär – schnapp dir diese Episode.Unsere aktuellen Werbepartner findest du auf https://engineeringkiosk.dev/partnersDas schnelle Feedback zur Episode:

Το 2025 δεν αρκεί να έχεις ωραία βίντεο.Αν δεν υπάρχει στρατηγική, μένεις εκτός παιχνιδιού.

A tribe is a group of people that share an identity marker. Every affinity group, every fan club, every self-selected group of insiders is a tribe.Last week we talked about Business-to-Business advertising (B2B) and Niche Marketing with a long purchase cycle (Niche-L).Today we talk about Niche Marketing with a short purchase cycle (Niche-S) and Business-to-Consumer advertising (B2C).Let's talk first about (Niche-S):Niche Marketing with a Short purchase cycle will always be targeted to an affinity group. A Niche market is any self-selected group of insiders that has chosen to spend time, attention, and money on something that most people don't care about.Short-cycle Niche Marketing is mostly consumable products and services that are purchased on a regular basis by a self-selected group. Some examples of this would be bullets, fish hooks, tubes of oil paint, and those little cloth foot coverings worn by medical professionals in hospitals and air conditioning technicians in your home.Niche Marketing with a Short purchase cycle is similar to B2B advertising: Features. Benefits. Price.Now let's talk about Business-to-Consumer advertising with a Short purchase cycle. (B2C-S)Do you sell a small-ticket consumable product or service that a high percentage of the population will purchase regularly? You are selling Business-to-Consumer with a Short purchase cycle. Food, gasoline, and entertainment compose the majority of this category.If you own a grocery store, a restaurant, a convenience store, a gas station, a hardware store, or an “everything” store that competes with Amazon and Wal-Mart, all you need is a high-visibility location, legendary signage, and a staff that delivers a positive customer experience. That's it. That's your advertising.NOTE: If you want to drive immediate traffic, you will need(1.) an irresistible offer(2.) credible urgency(3.) high-frequency repetitionIf your ad doesn't drive traffic,(1.) your offer was weak(2.) your urgency was not credible, or(3.) you didn't pound the drums loud enoughNow let's talk about Business-to-Consumer advertising with a Long purchase cycle. (B2C-L)If you sell a big-ticket product or service that a lot of Americans will buy “someday,” but only a fraction of one percent of the public is looking for it “today,” then you are in a B2C category with a Long purchase cycle.This category requires patience, commitment, and mass media: primarily broadcast radio, broadcast television, or billboards.You can use short-term-impact Transactional ads or long-term brand-building Relational ads.The objective of a Transactional ad is to make the sale. You can measure the Return-On-Ad-Spend (ROAS) of short-term-impact Transactional ads because they offer no long-term benefits.The objective of a long-term Relational ad is to create connection, relationship, and trust in your brand. Relational ads cannot be measured with ROAS because there is no moment when the benefits of relationship strengthening have been exhausted.Business people are instinctively attracted to Transactional ads because Transactional ads are more easily measured. This feels good in the short term, but in the long term it leads to frustration as you ask, “Why aren't we growing like we should?”Now let's talk about Business-to-Consumer advertising with a Mixed purchase cycle....

You know it better than us - acquiring users is no longer the finish line. It's barely the starting line. In 2025, growth happens in the layers after the click — where segmentation, onboarding, product activation and value messaging determine whether a user becomes a one-and-done trial or a compounding revenue cohort. In this special episode, we're syndicating the App Promotion Summit NYC 2025 panel The Modern UA Funnel — from Acquisition to Unstoppable Retention. It's a real-world look at how UA has changed — not just in channels, but in how teams measure success, attribute value, and design creative that bridges acquisition, activation and loyalty. From ATT- pressure to creative fatigue to first-party signal strategy — this is where modern growth teams are now placing their bets. Moderated by Nicole Weiss, Founder of Brass Finch, the panel of experts included: Vincent Eterlet, Senior Director of Marketing at Fubo

Order my new book Habits of High Performers here - www.thehabitbook.com Replace guesswork with data and make your ads pay for themselves.In this episode of Lead On Purpose, I sit down with Hikari of Omneky, an AI-powered platform that turns creative and performance data into higher return on ad spend across every major channel. Based in the Bay Area and building in AI since 2018, Hikari shares a clear, human take on what to do now, what to ignore, and how to use agents and automation without losing your brand.We cover:Why AI is unavoidable and how to stay current without overwhelm.How to vet AI consultants, avoid weak proofs of concept, and set sensible ROI tests.Getting found by LLMs: content quality, citations, and brand signals models actually weight.What Omneky does differently: data-driven creative, full visibility and control, and true omnichannel testing that lifts ROAS.Agents, security, and the near future of work for small and mid-sized teams.If you run ads or plan to, this one will save you money and focus your efforts where they convert.Learn more about Omneky here - https://www.omneky.com/#Connect with Hikari on LinkedIn here - https://www.linkedin.com/in/hisenju/If you're interested in having me deliver a keynote or workshop for your team contact Caroline at caroline@jjlaughlin.comWebsite: https://www.jjlaughlin.com YouTube: https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA Facebook: https://www.facebook.com/JamesLaughlinOfficial Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple Podcast: https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035 Spotify: https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/James Laughlin is a High Performance Leadership Coach, Former 7-Time World Champion, Host of the Lead On Purpose Podcast and an Executive Coach to high performers and leaders. James is based in Christchurch, New Zealand.Send me a personal text message - If you're interested in booking me for a keynote or workshop, contact Caroline at caroline@jjlaughlin.comSupport the show

Is Pinterest the most overlooked ad platform in eCommerce right now? In this episode, I sit down with Kate Ahl, founder of SimplePinMedia.com, to talk about how Pinterest is quietly delivering strong returns for brands that understand how to use it—and why it's far more than a place for DIY boards and recipes. Listen in as Kate explains how Pinterest actually works as a search engine for inspiration, what brands often get wrong when running ads, and how to design campaigns that convert. She also shares insights on attribution timelines, AI-powered creative tools, and how eCommerce businesses in visually driven niches can leverage Pinterest for sustainable growth. You can find show notes and more information by clicking here: https://bit.ly/3JJ44o6 Interested in our Private Community for 7-Figure Store Owners?  Learn more here.   Want to hear about new episodes and eCommerce news round-ups?  Subscribe via email.

(This is an AI description from Buzzsprout's Cohost)We test Netflix's “video podcast” land grab, then show why Apple's AI chapters and Timed Links are the practical upgrade creators needed. DAX's Brian Conlan joins to explain why audio's problem is ROAS, not downloads, and how better measurement unlocks bigger budgets.• Netflix licensing moves and YouTube exclusivity trade-offs• Why this is cheap TV, not podcasting, and why that matters• Audio vs video consumption and where value really sits• Apple AI chapters, Timed Links, and transcript expansion• Chapters JSON, ID3, and episode notes pros and cons• Does Apple make ad skipping easier or ads better• DAX on attribution, ROAS, and harmonised standards• Spotify's earnings, video spin, and creator payouts• Libsyn ends The Feed; Podcast 411 returns• Fireside Chat closes; Fox acquires Meet Cute• LN address vs keysend and easier listener payments• HLS, listen-time data, and ad effectiveness• New tools: Podcast Magic and Snipd for smarter notesStart podcasting, keep podcasting with BuzzSprout.comSend James & Sam a messageSupport the showConnect With Us: Email: weekly@podnews.net Fediverse: @james@bne.social and @samsethi@podcastindex.social Support us: www.buzzsprout.com/1538779/support Get Podnews: podnews.net

Esta semana hablamos de los pros y contras de cada tipo de cliente que podemos tener como Media Buyers. 0:00 Intro0:08 Miscelánea3:49 Nuestra Semana11:29 PPCCast+14:54 Noticias de la Semana24:07 Tema Principal1:05:36 Recomendaciones1:07:53 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/262-batalla-de-clientes-leads-vs-ecom-vs-infoproductoresPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiammostra menos

Το 2025, το AI δεν είναι trend – είναι το πιο δυνατό εργαλείο για πωλήσεις με video.Σε αυτό το βίντεο θα δεις βήμα-βήμα πώς δημιουργούμε AI Product Videos που έχουν ήδη φέρει πραγματικά αποτελέσματα (impressions, conversions και ROAS) – χωρίς ούτε μια κάμερα.✅ Τι θα μάθεις:1. Γιατί τα AI Video Ads αποδίδουν καλύτερα από τα παραδοσιακά→ Χαμηλό κόστος, ευκολία scaling, και international reach σε λεπτά.2. Top AI Εργαλεία για να ξεκινήσεις σήμερα→ Veo, Sora, Reelmind, Creatify, HeyGen και τι κάνει το καθένα.3. LIVE DEMO: Πώς φτιάχνεις διαφήμιση από 1 εικόνα προϊόντος→ Θα δεις το actual process και πού το αξιοποιήσαμε (Meta, TikTok, οργανικά & paid).4. Best Practices για AI Videos που Πουλάνε→ Τεχνικά tips, localization, διάρκεια, μετρήσεις & scaling στρατηγική.

ROAS has long been the standard in retail media, but it leaves brands with an incomplete picture of shopper value. In this episode, VP of Product Gabe Fishbein joins Emma to reveal our "Return on Consumer Dashboard," a new solution that puts the entire consumer journey in focus.Gabe explains how this dashboard goes beyond campaign-level metrics and helps brands understand shopper value at every stage, from first interaction to loyalty. Discover where consumers drop off, where your investments make the most impact, and how to turn insights into growth.If you're ready to move beyond guesswork and truly see what drives value for your brand, this conversation is for you. Listen in for how our Return on Consumer dashboard gives you a clear path to smarter decisions and stronger results.

In this episode of The Tech Leader's Playbook, Avetis Antaplyan sits down with Erik Huberman, founder and CEO of Hawke Media, to unpack why the old marketing playbook is broken—and what actually scales in 2025. Erik shares how AI has collapsed the product moat, making distribution, brand, and go-to-market the real advantages. He explains the “vibe” behind breakout brands (think Liquid Death) and why software companies must now win on trust, positioning, and partnerships rather than feature lists. We dig into Hawke Media's early differentiation—“your outsourced CMO,” month-to-month flexibility, and a la carte services—and how credibility compounds through consistent standards, client communication, and third-party validation (PR as trust, not awareness). Erik also breaks down the myths of ROAS, how to measure what matters across sales cycles, and a pragmatic framework for investing in founders with an unfair advantage. Finally, he offers founder operating principles: build the company you want to run, avoid burnout and bad debt, and let culture be the brand customers experience. If you lead growth, run a services firm, or invest in SaaS, this is a tactical masterclass in cutting through noise and turning credibility into compounding results.TakeawaysAI shrinks product moats; distribution and GTM become the edge.90% should be scalable, repeatable marketing; 10% creative bets to stand out.Brand “vibe” creates defensibility—even for software—by signaling trust and values.Positioning that travels (“your outsourced CMO”) fuels word-of-mouth and referrals.PR is a **trust*asset more than awareness—turn third-party moments into ads.ROAS often lies; anchor to sales cycle, lifetime value, and full-funnel ROI.Think in “half-lives”: run long enough to see conversions, then optimize and wait again.Relationships and communication keep clients through dips; performance alone isn't enough.Niche vs. breadth: define ICP and messaging; teams can specialize without shrinking TAM.Use the Rule of 40 to balance profit and growth when setting spend.Investors should seek unfair advantages: embedded founders, ecosystem ties, real GTM.Founder principle: build for yourself; avoid debt/burnout—your ambition sets the ceiling.Chapters00:00 Intro and guest setup Erik Huberman and the new moat in an AI world04:20 Distribution, partnerships, and GTM as the unfair advantage08:05 Brand “vibe” and positioning that actually travels11:45 How Hawke Media stood out the outsourced CMO model21:30 The awareness → nurture → trust framework34:40 The ROAS trap and what to measure instead44:05 Spend strategy, Rule of 40, and scaling channels47:00 Sales-cycle “half-lives” and realistic ramp timelines48:45 Make-it-work mindset for leaders and marketers52:50 Investor lens embedded founders and unfair advantages58:21 Final takeaways and closeErik Huberman's Social Media Links:https://www.instagram.com/erikhubermanhttps://x.com/ErikHubermanhttps://www.linkedin.com/in/erikhuberman/Erik Huberman's Websites:https://erikhuberman.com/https://hawkemedia.com/Resources and Links:https://www.hireclout.comhttps://www.podcast.hireclout.comhttps://www.linkedin.com/in/hirefasthireright

Welcome back to another EUVC Podcast, where we gather Europe's venture family to share the stories, insights, and lessons that drive our ecosystem forward.Today we dive into the world of gaming with Alper Oner, Co-founder of Agave Games, and Enis Hulli, General Partner at e2vc. Agave has taken the gaming world by storm with its hit “Find the Cat” — a quirky hidden-object game that has become a global revenue driver, generating hundreds of thousands of dollars in daily revenue. But this wasn't a straight line: Agave started as a publisher, pivoted into building games in-house, and is now raising big rounds to expand with its new hit “What the Hex.”Agave has taken the gaming world by storm with its hit “Find the Cat” — a quirky hidden-object game that climbed global charts, hitting tens of thousands of dollars in daily revenue and inspiring a wave of imitators. But the road here was far from linear: Agave began as a publisher, pivoted to a studio model, and has since raised an $18M Series A led by Baldur's Gate Capital, Felicis, and e2vc to fuel its next big title — “What the Hex.”Together, Enis and Alper unpack how to back founders over ideas, pivot at the right time, and scale when metrics explode — all while explaining why Turkey has quietly become Europe's mobile gaming superpower.

This week, we're taking an even deeper dive into all things BFCM. How the team is approaching forecasting, pacing, and spend strategy heading into the most important stretch of Q4. We break down how each of us is projecting November and December revenue this year, how new product launches and category expansion factor into those forecasts, and what data we're using to stay accurate in real time.Connor M walks us through his Holiday Sale Revenue pacing sheet, showing exactly how he tracks daily revenue and ad spend targets, while the group compares different approaches to pacing across brands and channels.We also dig into how we're scaling YouTube, Meta, and CTV spend, what the latest incrementality tests are showing, and how to use ROAS lift to decide when to push hardest.Finally, we wrap up with a look at holiday shipping cutoffs, with how distribution and messaging strategies shift in December, the “Q5” opportunity that follows, and how to make the most of those final weeks of the year when every day still counts.Holiday Sale Revenue Pacing Sheet: https://docs.google.com/spreadsheets/d/13W_a721DjhlgtLqUj7iC7w32NtitbnNnA9kYifws1NQ/edit?gid=973800920#gid=973800920If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:00 - Introduction00:09:04 - Black Friday Prep & Timelines00:20:17 - How to Re-Forecast Q4 Revenue00:35:41 - BFCM Pacing Sheet Walkthrough00:50:57 - Visualizing Pacing Data & The 12% Stat01:02:40 - Holiday Shipping Cutoff StrategiesPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

Learn how to master marketing attribution and stop wasting money on ineffective ad campaigns. Marketing attribution is broken in most businesses—and it's costing you thousands in wasted ad spend. In this episode, Charles Gaudet sits down with attribution expert Scott Desgrosseilliers to expose why Google Analytics and platform-reported metrics are lying to you about what's actually driving sales. Discover why the traditional marketing funnel is outdated, how buyers now research across 36+ sources before purchasing, and why your "failed" campaigns might actually be your biggest winners. Scott reveals the critical difference between tracking last-click conversions versus the full customer journey, and shares his "Scale, Chill, or Kill" framework that distills complex marketing data into actionable one-word decisions. Scott Desgrosseilliers is the CEO and founder of Wicked Reports, a first-party data attribution platform he's been pioneering since 2014—before attribution was even a buzzword. After proving his friend wrong about Facebook ads working for lobster sales (resulting in millions in revenue), Scott has dedicated his career to giving businesses accurate attribution, optimized ad spending, and true customer journey understanding. When he's not revolutionizing how companies track their marketing ROI, he's an avid meditator who applies spiritual and energetic solutions to real-world business problems, and enjoys peloton, ice hockey, and bridge with his family. KEY TAKEAWAYS: Most marketing campaigns fail not because the entire funnel is broken, but because one or two pieces need adjustment while 85% actually works perfectly. Google and Meta's 28-day attribution windows miss the majority of conversions, while the average buyer researches for 62+ days before purchasing expensive products. Platform-reported ROAS is misleading because Google and Meta both claim credit for the same conversions, making it impossible to know which channels truly drive results. The top of funnel (cold traffic awareness) requires at least 50% of your budget and is the hardest to track, but it's what actually drives new customer growth. Consumption drives conversion—videos and content with high engagement rates contribute to sales even when they don't directly convert, so don't kill campaigns based on immediate conversion data alone. The traditional marketing funnel from the 1800s is obsolete; modern buyers now research across 36+ different sources before making purchase decisions. Wait at least double your average conversion cycle before making budget decisions on campaigns—rushing to judge performance leads to killing winners too early. Successful iteration requires 13+ tweaks on average, even for expert marketers converting half a billion dollars in sales, so persistence beats perfection every time. Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites:  www.PredictableProfits.com www.predictableprofits.com/community https://start.predictableprofits.com/community  

He Lost $52,000 Overnight ... Then Built It Back (Dropshipping Reality Check)In episode 131 of The Side Hustle Experiment Podcast  John (https://www.instagram.com/sidehustleexperiment/ ) and Drew  (https://www.instagram.com/realdrewd/) sit down with Brandon (https://www.instagram.com/brandnpayton/) What happens when Shopify freezes your payouts during Chinese New Year, tariffs spike, and chargebacks hit—all at once? Brandon went from $100K/week run-rate to –$52,000 in a day, then rebuilt to multiple brands doing $10K–$20K/day. In this episode, we break down the exact funnel, ad strategy, supplier setup, and mindset that turned it around.If you're serious about dropshipping in 2025—this is your reality check and step-by-step playbook.You'll learn: ✅ High-ticket vs. branded dropshipping (and why he switched) ✅ Whitelisting + multi-channel scaling (TikTok Shop → Facebook → IG → Google) ✅ The only 3 metrics Brandon watches to scale: Amount Spent, ROAS, Cost per Purchase ✅ Supplier/agent basics, 5–8 day shipping from CN, when to use US 3PL ✅ Surviving payment processor holds, chargebacks, and stop-loss rules ✅ How to start with $100/day ad spend and know when to cut vs. double downDon't forget to Like, Subscribe, and hit the bell so you don't miss future episodes with top entrepreneurs and creators.Chapters00:00 Introduction to Dropshipping Success02:59 High Ticket vs Regular Dropshipping05:44 Building Partnerships with Brands08:28 Transitioning to Regular Dropshipping11:26 Scaling Challenges and Setbacks14:07 Current Operations and Brand Development16:55 Understanding Margins and Cash Flow19:49 Supplier Relationships and Shipping Logistics22:51 Innovative Marketing Strategies25:37 The Sales Process Explained28:22 Using AI in Marketing and Content Creation37:06 Innovative Product Seeding Strategies42:40 Overcoming Common Marketing Challenges48:59 The Importance of Data-Driven Decisions53:28 Learning from Experience: The Pressure Washing Journey01:07:19 Final Thoughts and Resources#makemoneyonline #sidehustleexperimentpodcast #sidehustles Follow us on Instagram: https://www.instagram.com/sidehustleexperimentpodcast/ Listen on your favorite podcast platformYoutube: https://bit.ly/3HHklFOSpotify: https://spoti.fi/48RRKcPApple: https://apple.co/4bmaFOk Check out Drew's StuffInstagram: https://www.instagram.com/realdrewdTwitter: https://twitter.com/DrewFBACheck out John's StuffInstagram: https://www.instagram.com/sidehustleexperiment/Twitter: https://twitter.com/SideHustleExp FREE ResourcesFREE Guide: How to Make Money Reviewing Products https://bit.ly/3HIGFSP

En este capítulo hacemos un breve resumen del PPCFest y contestamos a las preguntas que nos hicisteis llegar. 0:00 Intro0:10 Miscelánea1:51 PPCFest10:23 Nuestra Semana17:00 PPCCast+19:32 Noticias de la Semana22:46 Tema Principal55:16 Recomendaciones1:01:02 Canción PPCCastURL Episodio: https://ppccast.com/podcast/261-vuelta-del-ppcfest-preguntas-varias-de-ppcPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Why will agentic AI redefine every digital interaction, and what foundation do enterprises need to make it safe, trusted, and real time? In this episode of Eye on AI, host Craig Smith sits down with Jeff Lunsford to unpack how a neutral customer data platform like Tealium becomes the control plane for agentic systems. We cover how to collect and unify first party data responsibly, enforce consent and identity across channels, and feed the right context to models so agents can act with confidence in the moment. You will hear how real time profiles, event streams, and deterministic identity power personalization, automation, and transactions across web, mobile, ads, email, and customer support. Learn how leading enterprises are preparing for agentic commerce that could double digital interactions, why governance and privacy must be embedded into delivery teams, and which standards enable safe transactions and payments with agents. You will also hear how to build an "agentic front door" for your business, design guardrails and spending allowances, choose where to run reasoning and inference, and measure impact with metrics like conversion rate, ROAS, CSAT, and cost per resolution. ​​Stay Updated: Craig Smith on X: https://x.com/craigss Eye on A.I. on X: https://x.com/EyeOn_AI

In this solo episode, Matej Lančarič dives into the new era of creative optimization — where AI tagging, unified dashboards, and ROAS-based insights replace manual testing and spreadsheet chaos.Everyone can create ads with AI, but the REAL BOTTLENECK is knowing which ones actually work. AppsFlyer's Creative Optimization tool analyzes millions of real-world insights to reveal what drives performance - so you can scale winners, cut wasted spend, and make smarter creative decisions.Check it out: https://www.appsflyer.com/products/creative-optimization/?utm_source=influencer&afc_source=influencer&utm_medium=referral&afc_medium=referral&utm_campaign=Marvelsnap_creative&afc_campaign=Marvelsnap_creative&utm_content=matej&afc_content=matej&utm_term=YouTube&afc_term=YouTube

Subscribe to DTC Newsletter - https://dtcnews.link/signupHello and welcome to the DTC Podcast. Today's guest is Brenden  Delarua, co‑founder of Stella, the measurement SaaS helping DTC brands convert media spend into real business growth through incrementality testing and media‑mix modelling (at a much lower price than a lot of other platforms).https://stellaheystella.comFollow Brenden on TikTok Why this matters for DTC marketers & media buyers:You're under pressure to justify ad spend with profit, but your on‑platform ROAS doesn't tell the full story.Brenden walks us through how to build and run incremental testing (hold‑out studies) + media‑mix models so you allocate budget to channels that drive real growth.We also dig into his view on channel incrementality: why CTV/YouTube often win, why branded search and retargeting may be traps, and how creative diversity and scaling methodology matter.Key moments in this episode:Why Brenden built Stella (the anxiety of hitting ROAS goals but not seeing P&L growth.)How to set up hold‑out incrementality studies: picking regions, measuring revenue lift, ignoring on‑platform vanity metrics.The “Always On Incrementality” concept: daily causal analysis across campaigns.Creative diversity review: three‑word heuristic to test if your ads are too similar.Campaign structure advice for Meta: testing vs scaling in two campaigns.Hot take on measurement: many brands over‑complicate it (and overpay) without actionable clarity.Future of media buying & AI: creative + measurement convergence.If you're a DTC brand owner, media buyer or marketing leader trying to squeeze more profit from your ad dollars, this conversation will give you a grounded, tactical framework to start measuring and scaling smarter.Timestamps00:00 – Why ROAS doesn't mean ROI and the rise of incrementality02:00 – How Stella helps DTC brands test true ad impact06:00 – The myth of high ROAS campaigns and what's really incremental10:00 – Always-on incrementality and Stella's AI dashboard14:00 – Media mix modeling and improving accuracy for marketers18:00 – Pricing transparency and making incrementality affordable22:00 – Which ad platforms are actually incremental26:00 – Why most marketers overcomplicate incrementality27:00 – Brenden's TikTok growth and its impact on Stella30:00 – Meta's Andromeda update and how creative drives results36:00 – The future of AI and media buyingHashtags#dtcpodcast #incrementality #mediabuying #marketingstrategy #adspend #stella #digitalmarketing #ecommercegrowth #brandstrategy #advertisinganalytics #d2cbrands #metaads #googleads #tiktokmarketing #marketingmeasurement #roas #growthmarketingSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Marketing measurement is in a constant state of flux. This deep-dive examines the changes marketers need to know and plan for. WARC's David Tiltman talks to Henry Innis, co-founder and CEO of Mutinex, about what to expect in 2026.

Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here.  AGENDA:  03:59 Biggest Growth Lessons from Pinterest 08:01 What is a Good vs a Bad Growth Hypothesis 11:11 Common Mistakes in Growth Strategies 14:57 Channel Fit: When You Have It & What To Do 25:43 Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine 30:08 How to Do SEO and Long-Term Growth Investments 33:22 Doubling Down on Successful Channels 36:31 The Unchanging Foundations of SEO 37:52 Generative AI Engines vs. Traditional Search Engines 41:12 Paid Marketing Channels: What's Overrated? 43:42 The Rise of User-Generated Content (UGC) 46:34 TikTok Ads: Expectations vs. Reality 49:55 Brand Marketing: What is Real vs What is BS? 53:33 The Importance of Feature Launches 01:01:50 Hiring for Growth: When and Who? 01:08:55 Quick Fire Round: Onboarding, Notifications, and Growth Channels    

Acquisition gets all the attention. Retention pays the bills.In this episode of Marketing Mindset, Jordan Narducci and Sebastian Williams unpack how DTC brands can move from chasing new customers to building loyalty that lasts.We dive into:

Subscribe to DTC Newsletter - https://dtcnews.link/signupIn this episode, Arthur Querou, founder of Vibe.co, and Adam Terry, CEO and co-founder of Cantrip Seltzer, unpack how Cantrip (a hemp/THC beverage brand) uses Vibe.co to turn streaming TV into a performance acquisition channel — not just branding. They dig into targeting, creative strategy, measurement, and scaling in a regulated vertical.What you'll hear:Why CTV is more than just prestige — how hyper‑targeted performance TV delivers ROASHow Vibe.co's identity-first model differs from inventory-first CTV platformsCreative strategies that work (and decay) in this new channelLessons in scaling — starting with retargeting, measuring incrementality, managing creative fatigueThe future: AI + hyper-personalization in TV adsKey moments to listen for:Adam's early success in 3–4× ROAS within weeks of testing CTVArthur's view that “Vibe buys identity first” as a core differentiatorTheir predictions on AI-generated individualized adsIf you're a performance marketer or DTC founder curious about how streaming TV can actually move the needle — especially in restricted verticals — this is a must-listen.Learn more about Vibe.co here: http://vibe.co/Timestamps00:00 - How Vibe Differs from Other CTV Platforms02:00 - Why Cannabis Brands Thrive on Vibe04:00 - Measuring ROAS and Performance on Vibe07:00 - Hyper Targeting and Buyer Profiles Explained10:00 - How Cantrip Uses Data for Smart Targeting12:00 - Scaling CTV Campaigns vs. Meta Ads15:00 - Why TV Ads Build Trust and Prestige17:00 - Buying Identity vs. Inventory in CTV20:00 - Cantrip's Path to Profitable CTV Ads23:00 - Using AI Tools to Create Effective CTV Ads25:00 - What Type of Creatives Work Best on CTV27:00 - The Future of AI-Generated Ads on TV29:00 - How Vibe Uses Household-Level Data for Targeting32:00 - Hyper-Personalized Ads and The Future of Targeting33:00 - Vibe's Growth Story and CTV Momentum35:00 - Incrementality, MMM, and Measuring CTV Success36:00 - Cantrip's Q4 Plans and the Rise of AI Creators37:00 - How to Get Started with Vibe.coHashtags#CTV #StreamingAds #PerformanceMarketing #DTC #AdTech #VibeCo #Cantrip #ConnectedTV #AIAds #MediaBuying #Programmatic #DigitalAdvertising #MarketingStrategy #BrandGrowth #AdPerformance Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

How do you know if you're charging the right fees, tracking the right numbers, or investing enough in marketing to grow your clinic? Join Dr. Stephen and Dr. Josiah Fitzsimmons of Lucro to answer those exact questions and share a clear path to building a profitable, purpose-driven practice. Together they walk through the numbers that matter most—lifetime value, customer acquisition cost, conversion rates, and schedule capacity—and show how to use them as tools for confident decision-making. Dr. Josiah's journey went from scaling to $15M, weathering a steep drop to $5M, and rebuilding stronger than ever with a $7M practice and a mission-driven model. Taking this experience and new found appreciation of REALLY knowing your numbers: his new book-keeping business, Lucro, is helping other chiropractors simplify their data and find profit margins they can reinvest into people, technology, and marketing. By combining structure with purpose, you'll discover how to grow without guesswork and create a patient experience that drives both retention and impact.In this episode you will:Learn a quick break-even ROAS rule using your true profit margin. See why most clinics underspend on marketing and how to set CAC targets with confidence. Find the conversion-rate “sweet spot” that signals it's time to raise prices. Calculate real schedule capacity and close the gap between potential and actual volume. Upgrade the care experience to increase PVA and lifetime value. Episode Highlights02:35 See how structure, KPIs, and accountability create the foundation for a scalable clinic.03:30 Understand the five business domains and how removing one constraint unlocks expansion.04:33 Hear how early discipline and work ethic shaped Josiah's leadership journey.05:28 Discover how visiting more than 50 clinics before opening led to a seven-figure first year.06:42 Find out what other industries taught Josiah about structure, metrics, and scalability.07:34 Learn how applying the TRP operating system turned frustration into growth and momentum.08:58 Understand why knowing your numbers matters less than knowing what to do with them.09:51 See the difference between operational metrics and financial metrics and why both are essential.12:12 Explore the four Ps of a successful clinic—purpose, product, people, and profit.14:27 Learn how profit creates freedom to invest in marketing, people, and technology.16:38 Understand why undercharging limits impact and weakens your ability to serve.19:17 Discover how to calculate and use the LTV-to-CAC ratio for smarter marketing decisions.22:50 Learn a simple formula that shows your break-even return on ad spend.25:21 See how using data instead of emotion builds clarity and calm in decision-making.27:16 Understand how your conversion rate reveals when it's time to raise prices.30:04 Learn how to measure schedule utilization and close the gap between potential and reality.32:45 See why most clinics run at only a fraction of capacity and how to change that.34:18 Discover how retention, education, and value delivery increase lifetime patient relationships.35:33 Learn how to design a “Disney Experience” that makes care memorable and personal. Resources MentionedTo learn more about the REM CEO Program, please visit:  http://www.theremarkablepractice.com/rem-ceoBook a Strategy Session with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcast or follow on your favorite podcast app.

Make Designs (with discount)

Send us a textMany sellers focus only on ACoS when tracking performance, but that doesn't give the full picture. TACoS includes total sales and reveals if ad spend is growing the business or just maintaining it. Tracking this metric helps sellers understand profitability and organic growth on Amazon.See how your TACoS stacks up, get expert advice on your Amazon growth strategy: https://bit.ly/3ZlHh6G Grab the Ultimate Q4 Playbook and win the busiest season before it starts: https://bit.ly/46Wqkm3#AmazonAds #TACoSMetric #AmazonSellerTips #EcommerceGrowth #amazonadvertising Watch these videos on YouTube:Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11-----------------------------------------------Plan your best sales season yet with our 2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygovStop wasting ad spend,download our PPC guide and run campaigns that actually convert: https://bit.ly/4lF0OYXFix what's burying your listings, download the SEO toolkit sellers rely on for rankings: https://bit.ly/3JyMDGoDon't wait for chaos, grab the Amazon Crisis Kit before your traffic or rankings take a hit: https://bit.ly/4maWHn0Timestamps00:00 - ACoS vs TACoS: What Should You Track?00:41 - Understanding ACoS and ROAS on Amazon01:50 - Why Profitability is More Than Just ACoS02:55 - What TACoS Really Measures04:02 - Example: 10x Ad Spend with Same TACoS05:45 - Why Stable TACoS Shows Real Brand Growth06:46 - Healthy TACoS Range for Most Sellers07:17 - Other Metrics: P-TACoS, POAS, and When to Use Them08:01 - The Final Word: ACoS is Not Enough----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Si todavía no tienes decidido si vas a venir o no al PPCFest'25, varias personas que han venido al Fest, te explican sus motivos. 0:00 Intro0:17 Miscelánea1:44 Nuestra Semana16:42 PPCCast+20:46 Noticias de la Semana28:27 Tema Principal35:01 Hinojosa - Gobal36:51 Hinojosa - Networking39:17 Kostic - Networking40:22 Bistra - Colaboración41:39 Usiel - Colaboración44:03 Kostic - Colaboración47:29 Ximo - Junior50:16 Pasku - Global52:37 Navas - Global58:14 Recomendaciones1:02:16 Canción PPCCastURL Episodio: https://ppccast.com/podcast/260-5-motivos-por-los-que-deberias-venir-al-ppcfest25PPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

The Next Level Revenue Formula with Kyle Mealy   Business growth doesn't have to be complicated. In this episode of Profit Answer Man, I welcome back Kyle Mealy, Fractional Chief Revenue Officer and author of The Next Level Revenue Formula. Kyle has helped small businesses double their top line and, in many cases, 10x their profit by applying simple math to sales and marketing.   We dive into the new world of GEO (Generative Engine Optimization), niching through the “Snow Globe Economy,” and the power of his Revenue Cascade framework. This isn't abstract theory—it's practical math that shows you where your leads are leaking, how to align your EOS scorecards, and how to make sure revenue actually turns into profit.   Key Lessons from Kyle:  GEO > SEO. SEO alone won't cut it anymore. Buyers are finding answers through AI-driven engines and social platforms. To win, you need to focus on thought leadership, trust, and influence where your niche actually lives. The Snow Globe Economy. Kyle calls today's business landscape a snow globe—self-contained worlds where ultra-niche companies thrive. The key is to niche by problem. Even if your product isn't narrow, you must get crystal clear on the specific problem you solve better than anyone else. The Revenue Cascade. Sales and marketing aren't separate—they're two sides of the same coin. Kyle's Revenue Cascade simplifies lead flow into measurable stages. By tracking conversion at each step, you quickly see where leaks are happening and where to focus your efforts. ROASS vs. ROAS. Traditional ROAS (Return on Ad Spend) ignores profitability. Kyle's upgrade—ROASS—puts revenue on top and marketing + sales below. If your operations eat up the rest, you could be running at break-even or worse. This simple math makes sure “growth” isn't draining your profit. Scorecards That Predict Cash. Many EOS scorecards track metrics that don't correlate to profit. Kyle emphasizes designing scorecards that align directly with your P&L and forecast cash flow 8 weeks out. Done right, your scorecard becomes an early-warning system for profit and growth.   Key Takeaway: Profit doesn't come from more tactics—it comes from simple math. By mapping your buyer journey with the Revenue Cascade, calculating ROASS to protect margins, and aligning your scorecard to predict cash, you can stop guessing, plug leaks, and scale your business with clarity and confidence.   About Kyle Mealy: Kyle Mealy is a small business Fractional Chief Revenue Officer. His clients have achieved an average of 35% year-over-year top-line growth, with many experiencing 10x profit improvements.   Links: https://www.readyforthenextlevel.com/ ENRG - https://enrg.life/   Conclusion: As Kyle reminds us: “Measure first, strategy second.” Too many business owners chase tactics—Facebook ads, new sales hires, trade shows—without knowing the math behind them. When you build your Revenue Cascade, calculate ROASS, and align your scorecard with profit, you stop guessing and start scaling with clarity. Profit isn't magic—it's math. And when you know the math, you win the game of business.   #ProfitFirst #CashFlowFix #RevenueCascade #ROASS #GEO #SmartScaling #BusinessProfit #OwnerPay #BusinessClarity #ProfitMindset   Watch the full episode on YouTube: https://www.youtube.com/@profitanswerman Sign up to be notified when the next cohort of the Profit First Experience Course is available! Profit First Toolkit: https://lp.profitcomesfirst.com/landing-page-page  Relay Bank (affiliate link): https://relayfi.com/?referralcode=profitcomesfirst Profit Answer Man Facebook group: https://www.facebook.com/groups/profitanswerman/ My podcast about living a richer more meaningful life: http://richersoul.com/ Music provided by Junan from Junan Podcast Any financial advice is for educational purposes only and you should consult with an expert for your specific needs.

On this episode, Dots Oyebolu speaks with Erik Huberman, Founder and CEO of Hawk Media. Erik has built and scaled one of the most recognized marketing consultancies, helping over 4,700 brands generate nearly $3 billion in revenue. Named in Forbes' “30 Under 30” and Inc.'s “Top 25 Marketing Influencers,” Erik shares how marketers can apply the “Hawk Method” — awareness, nurturing and trust — to drive measurable growth in today's crowded landscape.Key Takeaways:00:00 Introduction.03:12 Gen Z values individualism and customization above broad generalizations.06:36 Social media fuels unrealistic expectations and comparison culture.09:21 Influencer marketing thrives because people seek third-party validation.12:40 Word of mouth remains the most powerful marketing driver.16:09 The Hawk Method: awareness, nurturing and trust build brands.20:34 Data-driven decisions: “stop using yourself as a case study”.24:02 ROAS metric fails without factoring in purchase cycle length.27:30 AI marketing tools reveal low-hanging fruit and fix problems.30:39 Building lasting business relationships matters more than quick results.Resources Mentioned:Erik Hubermanhttps://www.linkedin.com/in/erikhuberman/Hawk Media | LinkedInhttps://www.linkedin.com/company/hawkemedia/Hawke Media | Websitehttps://www.hawkemedia.com"Forbes' “30 Under 30”https://www.forbes.com/profile/erik-huberman/Inc.'s “Top 25 Marketing Influencers”https://www.inc.com/dave-kerpen/25-marketing-influencers-who-will-help-you-dominate-2016.htmlInsightful Links:https://www.shopify.com/ca/blog/go-to-market-strategyhttps://shopoteque.com/b/5-key-components-of-a-successful-go-to-market-strategy-for-e-commerce-tipshttps://coschedule.com/marketing-strategy/marketing-strategy-examples/red-bull-marketing-strategy Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Michael and Shane White are back — and this time, they're taking on the wild world of AI video ads. You've probably heard the hype, but here's the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you're camera-shy).So grab your headphones and your favorite coffee mug — it's time to talk about launches, AI, and the future of Amazon PPC.

6x Your Ad ROI: The Power of Google Reviews for Cash Practices In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing. Quick Ask Help us reach our mission of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it to your IG stories and tag Danny. He'll reshare it! Episode Summary Case Study: Two clinics, same ads, same demographics—one made 12x ROI, the other only 2x. The difference? 250 Google reviews vs. zero. Intent-based ads win: Google search leads are high-intent buyers looking for a real solution, not just scrolling. Social proof = trust: Buyers skip clinics with few or no reviews. Local reputation heavily influences clicks and conversions. AI search impact: Platforms like ChatGPT and Gemini still pull heavily from Google data—especially reviews—for local service rankings. ROI math: A 12x return means hiring faster, filling schedules, and scaling with confidence; 2x means ads are barely sustainable. How to 6x Your Return on Ad Spend Ask in person: Don't automate gratitude. When a patient shares a big win, that's your moment to ask for a review. Make it easy: Text them the direct Google review link right then. If they use Gmail, they're likely already logged in—instant review. Follow up: People get busy. Email or text them again a few days later with the same link and a quick thank-you note. Train your staff: Encourage your team to ask happy patients too—especially those they love working with. More ideal patients come from more aligned reviews. Automate wisely: Use email triggers to request reviews mid or post plan of care, but never rely on automation alone. Mindset & Systems Fundamentals matter: Gathering reviews may not feel flashy, but it's like dribbling with your non-dominant hand—it changes your game. Track outcomes: Compare ad performance monthly. Reallocate spend toward high-ROI locations with more social proof. Empower your team: Remind staff that reviews bring in more of the patients they enjoy treating—reducing burnout and improving morale. Notable Quotes “The difference between a 2x and a 12x ROI isn't your ad—it's your reviews.” “Social proof is your digital word of mouth. It's what people trust before they ever meet you.” “This is like dribbling with your non-dominant hand. It's not sexy—but it wins games.” Pro Tips You Can Use This Month Audit your listings: Count your Google reviews and compare them to competitors in your area. Create a script: Role-play how your staff asks patients for reviews at the right time. Use Gmail leverage: Focus on patients with Gmail accounts—they can review you in seconds. Celebrate wins: Share positive reviews in team meetings to reinforce the habit. Measure ROI: Track ad results before and after review pushes. The data will speak for itself. Action Items Text your Google review link to 5 happy patients today. Train your team to ask at every discharge or major breakthrough moment. Follow up once per week with anyone who hasn't yet left a review. Revisit your Google Business Profile—add photos, services, and recent updates to boost visibility. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, pick your best path to full-time, and build your one-page business plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz.

Ready to scale your ads with precision? Apply now to access Tier 11's expert strategies and unlock smarter, data-driven growth for your business!Schedule a discovery call: https://www.tiereleven.com/apply-now Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Performance Max campaigns, two of Google Ads' most popular scaling strategies. After moving $40,000 between the two strategies, John Moran breaks down the performance data, including customer acquisition, return on ad spend (ROAS), and conversion rates. The results show that while PMax often promises more efficient scaling, Standard Shopping consistently delivers similar, if not better, results in certain scenarios. Whether you're an agency or a solo marketer, understanding the strengths and weaknesses of each approach can lead to smarter, more profitable ad strategies. Join the conversation now and start scaling your Google Ads the right way!In this episode:- Introduction to the ad flow funnel- Standard Shopping vs. Performance Max for scaling- Testing $40K swings between campaigns- Differences in results between PMax and standard shopping- Why Performance Max fails at scale- Final verdict: Standard Shopping wins at scalingListen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We appreciate your support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic? Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots between marketing and money, giving you the clarity to scale with certainty.In this episode you will:Learn how to organize attraction into internal, external, and digital lead streams with clear targets.See how to define a lead, an opportunity, and a conversion so your numbers are apples to apples.Discover how to raise Day 1 how rate toward 90% using stronger day-zero processes.Understand why reactivations belong on a weekly scorecard and how they drive net momentum.Connect dollars to results using CPL, CAC, LTV, LTGP, ROI ratios, and ROAS. Episode Highlights01:32 - Learn how to identify the marketing metrics that actually grow your practice.02:21 - Discover how the patient journey begins with seekers and why your message matters.03:00 - Understand the heart-head-hands-feet framework and how it shapes marketing clarity.06:15 - Find out the two categories of metrics that give you the clearest picture of growth.08:13 - See how internal, external, and digital lead streams work together.10:56 - Learn to separate operations metrics from business metrics for better focus.13:19 - Discover how a scoreboard builds focus, accountability, and results.17:06 - Learn how internal, external, and digital leads should stay balanced for healthy growth.19:03 - Discover how to set targets and benchmarks so your marketing goals stay on track.20:56 - Learn how to define a true lead so your reporting stays consistent.21:43 - See how tracking show rate turns leads into real opportunities.23:48 - Learn why reactivations drive net momentum and should be on your scorecard.24:16 - Discover how improving day-zero processes can raise your show rate.28:14 - Understand the five financial metrics that reveal efficiency and effectiveness.29:22 - Discover how LTV and LTGP show long-term growth and profit potential.30:59 - Learn how ROI ratios and ROAS guide smarter marketing investments.32.39 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. Resources MentionedDownload your copy of the Top 10 Marketing Metrics here: https://theremarkablepractice.com/podcast-ep326-mktgmetricsJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Most brands feel the Meta ceiling: spend more, ROAS drops—cut spend, volume collapses. In this episode, we unpack why that happens and how to scale profitably by understanding your natural CAC, the Meta auction mechanics, and the non-linear trade-off between efficiency and volume. You'll learn how CPMs reflect marketplace equilibrium, why “two-to-one ROAS” shows up at scale, and what actually moves results: estimated action rate, post-click profit optimization, and business design that supports volume.We walk through a practical playbook: identify your current natural CAC; use higher-quality, message-market-fit creative to penetrate deeper at the same bid; optimize profit per click (upsells, offers, bundles, pricing tests); explore new audiences/angles; ship new products to unlock fresh demand; and engineer the P&L (opex, supply chain terms, staffing, capital) so you can win more auctions without burning margin. If you run a 7–9 figure brand and care about scaling with profitability, this is the meta-ads episode that pays for itself. What you'll take away:• How Meta's auction actually prices your customer and why CAC “settles.” • The marginal frontier concept and why scale/efficiency is non-linear.• The levers that raise volume without wrecking contribution margin: creative EAR, profit-per-click tests, LTV expansion, and capitalization strategy.//CHAPTER TITLES:00:01:44 - What Is Natural CAC?00:04:40 - High Volume Meta Ads00:05:41 - Your Brands Natural Customer00:08:10 - Breaking Down How Ad Auctions Work00:12:21 - Why Meta CPM's Have Gone Up00:17:35 - The Value of a Specific Search Term00:20:51 - The Importance of a Strong LTV00:25:06 - How To Win At Cost Thresholds?00:35:42 - Lowering Your OpEx00:37:58 - The Best Brands DO THIS//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What do you do when your ROAS starts looking great, but your growth stalls?Preston Rutherford, co-founder of Chubbies and founder of Marathon, joins Destaney to talk about one of the biggest challenges performance marketers face: knowing when it's time to shift from pure demand capture to true demand creation.In this episode, Preston shares the real story behind how Chubbies scaled, where ROAS started to break down, and why building a brand that people remember is more important than ever, especially in a world where AI, Amazon, and TikTok are changing how people discover and decide.We cover:Why ROAS became a crutch (and how to break the addiction)How to think like a CFO without losing creative soulBrand search volume, incrementality, and blended CACThe role of shortcuts in AI-driven discoveryWhy great creative wins in a commoditized worldPreston's playbook for brands ready to scale sustainablyLearn more about: Chubbies - https://www.chubbiesshorts.comMarathon Data - https://www.marathondataco.com/BTR Media - www.btrmedia.comConnect with Preston - https://www.linkedin.com/in/prestonr/Connect with Destaney - https://www.linkedin.com/in/destaney-wishon/Listen to all episodes: btrmedia.com/resources/podcastSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode SummaryDigital advertising promised perfect accountability—laser-sharp targeting, flawless attribution, and measurable results down to the last click. But what if the data has been lying to us all along?Dr. Augustine Fou, former Chief Digital Officer and independent ad fraud researcher, reveals why the "1% fraud rate" you've been hearing for a decade is dangerously wrong. In this eye-opening conversation, he exposes the systemic incentives that allow ad fraud to thrive, costing advertisers billions while enriching middlemen, platforms, and fraudsters.You'll discover how a major hotel chain found their "incredible" ROAS completely evaporated when they turned off campaigns for one week. Why "audience expansion networks" are actually "fraudience networks" filled with bots. And how placement reports from your DSP are systematically fabricated because fraudulent sites lie about their domains in bid requests.Dr. Fou doesn't just diagnose the problem—he provides concrete, actionable solutions. Learn the one campaign setting that eliminates 90% of fraud instantly, why paying higher CPMs actually saves you money, and how to measure what actually matters: Human CPM (HCPM), not just impressions.This isn't about pointing fingers. It's about upgrading your analytics so you can finally see what's really happening with your ad spend—and take back control.Key TakeawaysThe 1% Lie: Legacy verification vendors have reported ~1% invalid traffic for 10 years straight—not because fraud is low, but because that's all they can detectThe Attribution Illusion: View-through conversions and ROAS reports massively over-attribute sales that would have happened anywayEveryone Benefits But You: Ad exchanges, agencies under budget pressure, verification vendors, and even marketers protecting their jobs all profit from the status quoFraudience Networks: Turning off audience expansion on Facebook, Google, TikTok, and other platforms immediately eliminates 90% of fraudThe CPM Trap: Lower CPMs aren't "cost efficiency"—you're just buying 10x more impressions where only 10% reach humans, making your effective Human CPM 10x higherPlacement Report Fiction: Sites lie about their domain in bid requests, so your blocklists don't work and your reports show clean inventory that doesn't existThe Turn-Off Test: Run holdout experiments—turn off campaigns in one state or for one week and measure if sales velocity actually changesTimestamps00:00 - Introduction: The Promise vs. Reality of Digital Advertising02:58 - Dr. Fou's Journey: From MIT Chemistry to Ad Fraud Research05:54 - Why Everyone Dismissed the Warnings (Including Marc)09:12 - There's No "Typical" Fraud Rate: From 1% to 100% Depending on What You Buy11:58 - The Attribution Problem: Why Your ROAS Reports Are Fiction14:56 - The Incentive Structure: Why Everyone Profits From Fraud Except Advertisers17:58 - When Does This Become a Shareholder Problem?26:59 - Red vs. Blue: Why You Must Measure Both Bots AND Humans29:27 - The CPM Misconception: Price vs. Cost Efficiency32:54 - Fraudience Networks: Turn Them Off and Save 90% Immediately36:04 - How Bots Game Retargeting and Audience Segments40:04 - Best Practices: Inclusion Lists, Direct Buying, and Turning Off Audience Networks42:15 - The Placement Report Scam: Why Your Blocklists Don't Work47:00 - The Footfall Fraud: How Ad Tech Gamed In-Store Attribution52:01 - Moving Away From Black Box Algorithms56:04 - Reframing the Conversation: From "Fraud" to "Better Analytics"Guest BioDr. Augustine Fou is a former Chief Digital Officer, independent ad fraud researcher, and creator of FouAnalytics—an analytics platform that measures both bot traffic (red) and human traffic (blue) to give advertisers unprecedented...

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Most media buyers run “test campaigns” on Meta to find creative winners. But after months of testing and reevaluating, I've eliminated test campaigns entirely—and performance has improved.In this episode, I break down my updated approach to creative testing on Meta ads:- Why launching ads directly into scale campaigns works better than test campaigns- How manual bids and target ROAS outperform auto-bid setups- What to do about false negatives and why they're overblown- When (and how) to use “warm-up” campaigns or flexible ads to boost performanceIf you're an eCommerce operator or growth marketer struggling with wasted ad spend, suppressed creatives, or inefficient testing structures, this guide will give you a repeatable framework for smarter testing and scaling.//CHAPTER TITLES:00:01:15 - Setting Up An AJF Growth Ad Account00:04:19 - Changing My Tone On Test Campaigns (Use Scale Ads)00:07:23 - Why Your Ads Get Low Spend?00:17:40 - How Did We Test My Hypothesis00:21:05 - Scale The Winning Ads00:27:10 - Efficiency Is THE PATH to Scale00:34:04 - The Results Of Running Test Campaigns00:34:50 - The Warmup Campaign Strategy00:38:24 - Flexible Creative Categories00:44:10 - What Ad Campaigns Truly Work?//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Are Google Ads worth it for your studio or practice? If you've ever wondered why ads don't seem to work for you—or why you're spending thousands each month without seeing results—this episode is for you.I'm walking you through the anatomy of a Google Ad and breaking down how to set up campaigns the right way so you can start generating consistent, high-quality leads.Inside the episode, you'll learn:The three types of Google Ad campaigns every brick-and-mortar business should run: non-brand, brand, and competitor.Why keywords and search intent matter more than anything else—and how to choose the right ones.How to structure campaigns, ad groups, and ads so your Pilates, yoga, or physical therapy clients land on the right page every time.The math behind cost per lead (CPL), conversion rates, and return on ad spend (ROAS)—and why even a $60/day budget can create thousands in revenue.The key difference between running ads on Google vs. Meta (Facebook/Instagram) and how to use them together for better results.Google Ads aren't about throwing money at the wall—they're about strategy, structure, and tracking. When done right, they can be one of the fastest ways to get new clients in your door and grow your boutique fitness or wellness business.✨ Want help learning and applying these strategies?Join the Inner Circle waitlist: christagurka.com/mentorshipOr schedule a 1:1 coaching call with me to walk through your setup step-by-step.