Podcasts about roas

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network.This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.Follow Kheri on LinkedIn at: https://www.linkedin.com/in/kheri-holland-tillman-1601563/Follow Primo Brands on LinkedIn at: https://www.linkedin.com/company/primobrands/Follow David DeMuth on LinkedIn at: https://www.linkedin.com/in/david-demuth-a7110b6/Follow Doner Partners Network on LinkedIn at: https://www.linkedin.com/company/doner-partners-network/Kheri & David answer these questions:How do you each define creativity today — especially in a world driven by data, retail media, and performance metrics?From your brand and agency perspectives, how can creativity and commerce actually work in harmony, not in conflict?What does a modern, high-functioning brand–agency relationship look like in 2025?What do you both wish more agencies/brands understood about each other when it comes to delivering real business outcomes?How do you align around both short-term wins and long-term brand equity?Retail media is reshaping the CPG marketing funnel — how is it influencing creative strategy? Are agencies ready for the retail media revolution? And are brands equipped to lead it creatively?What happens when the same campaign has to live on TikTok, an RMN banner, and a store display? How do you protect the idea across platforms?How does Primo balance bold brand-building with the need to drive measurable business results?How do you measure the impact of emotional resonance — and justify investment in brand storytelling in a ROAS-heavy world?What does  sustainability mean to you? How are guys practicing it out What's one emerging trend — in consumer behavior, media, or creative — that excites you most right now?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comRhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signupSubscribe to Mass Market Retailers here:https://massmarketretailers.com/#/portal/signupDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Adrian and Renaud examine how small e-commerce sellers surged in popularity between 2015 and 2021 and why many are now struggling. They discuss the boom in dropshipping, the impact of rising advertising costs, the dominance of big brands, and how platforms like Amazon, Meta, and Google have changed the game. This episode explores why success has become increasingly challenging to attain for small to medium-sized e-commerce sellers and what strategies can still be effective.   Show Sections 00:00 – Introduction 01:28 – From 2015 to 2020: The e-commerce gold rush 03:08 – The dropshipping and ODM model: Opportunities and pitfalls 06:17 – Post-COVID Challenges 07:38 – Advertising Costs and Market Changes 09:02 – Online ads were cheap… until they weren't 10:34 – Big brands enter e-commerce and dominate paid ads 11:00 – Brand trust drives better ROAS and lower ad costs 12:49 – Rising CPC trends from Google, Amazon, and Meta 15:26 – Ad costs spike during peak seasons, another burden 16:00 – Amazon's costs and risks: Fulfillment, storage, bad reviews 19:47 – Challenges for small sellers vs. household-name brands 21:06 – Bigger budgets = better ad performance due to AI 23:39 – Strategies for Small E-Commerce Sellers 27:02 – Platform dependence: Sellers get squeezed from all sides 34:34 – Can small sellers still succeed—and how? 42:10 – Building a Brand and Community   Related content... Google Ads Statistics for 2024: Usage, Demographics & CPCs – DemandSage Top Cost Per Click (CPC) Statistics 2024 – Amra and Elma LLC Brand Performance: Maximizing Ad ROI – Search Engine Land Branded vs Non-Branded Keywords: The Impact on Your Marketing Strategy – QuickCreator The TikTok Shop Era of Super-Subsidies Is Ending – WIRED 2025 Trend: Mounting Pressure to Squeeze the Long Tail in Retail Media – eMarketer The Ecommerce Experiment: How I Spent $11K and Sold 4 Items on Amazon – Business Insider   Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB Get in touch with us Connect with us on LinkedIn Contact us via Sofeast's contact page Subscribe to our YouTube channel Prefer Facebook? Check us out on FB

La afiliación existe para mil cosas, pero como un Media Buyer puede vivir de campañas de afiliación? Hoy explicamos desde el principio de que se trata este tipo de negocio para un Media Buyer. 0:00 Intro0:10 Miscelánea1:32 Nuestra Semana9:44 PPCCast+15:28 Noticias de la Semana22:09 Tema Principal57:46 Recomendaciones1:03:17 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/247-que-hacer-cuando-los-media-buyers-la-liamosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

In this episode of 'PPC Live The Podcast,' host Anu welcomes Sarah Stemen to discuss the intricacies of paid search marketing. They delve into the challenges of working with various clients, the importance of recognizing and addressing mistakes, and the pitfalls of focusing solely on ROAS. Sarah shares her experiences, including a significant mistake involving store visits tracking, and offers advice on creating a safe space for junior marketers to experiment and grow. The episode also touches on the role of AI in PPC, the need for a well-rounded marketing approach, and the significance of discussing failures for personal and professional development.00:00 Welcome to PPC Live The Podcast00:39 Introducing Sarah Stemen02:26 Sarah's Fashion Consultant Journey05:28 The PPC Gals YouTube Channel06:20 Discussing PPC F-Ups07:00 Client Challenges and Lessons Learned18:50 The Importance of Confidence in Your Career19:14 Age and Authority in the Workplace20:03 Documenting and Owning Mistakes21:11 Real-Life Example of a Major Mistake23:46 The Pitfalls of Focusing Solely on ROAS26:11 Alternative Metrics to ROAS28:45 The Role of AI in PPC30:59 The Value of Discussing Mistakes34:28 Fun and Final ThoughtsFind Sarah on LinkedIn and YouTube⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

This wrap-up episode celebrates a 21st season dedicated to proving that affiliate marketing is actually about every touchpoint in your customer's journey—from initial awareness through long-term retention. Host Lee-Ann Johnstone welcomed industry leaders who shared cutting-edge strategies, data-driven insights, and real-world case studies that demonstrate how sophisticated tracking, authentic partnerships, and cross-channel integration are revolutionising the way brands approach affiliate marketing. Whether you're looking to scale your existing program or build one from scratch, this season has delivered actionable wisdom that will help you move beyond transactional thinking to create lasting, profitable partnerships.Key segments of this podcast and where you can tune in to go direct: [03:28] Michael Cole explains why brands get affiliate attribution wrong and how to fix it.[23:59] Aaron Paul discusses AI's impact on affiliate marketing and content creation.[33:52] Lauren Garner discusses the mindset shift to treating affiliates as customers and scaling systems.Our thanks go to Everflow as this season's sponsor, powering our exploration of why affiliate marketing is about every moment in the customer journey.We return next week with a brand new season of the Affiliate Marketing Podcast, and our season sponsor is Mate Affiliates. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look here.#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers, steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Send me a text with your questions

No Hotmart Cast #185, você vai aprender como fazer anúncios que convertem em poucos segundos, como criar criativos impactantes para tráfego pago, como transformar curiosos em compradores, como escalar campanhas sem aumentar o orçamento e como usar o tráfego de plataforma para vender todos os dias. Neste episódio, falamos sobre estratégias de tráfego pago, campanhas de mídia paga para produtos digitais, criativos que vendem, manchetes poderosas, ROAS, audiência transmitida, anúncios no Instagram e no YouTube, tráfego para WhatsApp e muito mais. Se você quer vender no digital, entenda como fazer tráfego que realmente dá resultado e parar de perder dinheiro com anúncios ineficazes, esse episódio é pra você.    Barbara Bruna, especialista em tráfego pago e criadora do método Tráfego de Plataforma®, compartilha sua visão direta, prática e estratégica sobre como fazer anúncios que funcionam. Ela mostra como usar dados para ajustar campanhas, como lidar com orçamentos limitados, como adaptar a comunicação às plataformas e por criatividade e segmentação são mais importantes do que simplesmente investir mais. Com anos de experiência no mercado, Bárbara entrega uma verdadeira aula sobre como escalar campanhas com inteligência e como encontrar o ponto de equilíbrio entre desempenho, volume de lucro e consistência no digital.

Struggling with wasted ad spend or low-quality leads? This episode explores how to use Google Ads search terms reports and negative keywords to improve your pay-per-click (PPC) campaigns, featuring a real-world animal removal client case study. Learn proven strategies to cut irrelevant clicks, increase conversions, and improve ROAS by listening to call recordings and refining your keyword lists. New episodes of Digital Marketing Domination drop every other week—follow us and leave a review on your favorite podcast platform.

Want higher conversions from your web-to-app campaigns?In this episode, we break down the exact structure of high-converting web paywalls that are crushing it with high conversion rates.Join Steve P. Young and Igor Lyubimov, CEO of web2wave, as they dissect the anatomy of winning paywalls—what works on web vs. mobile, how to build psychological trust, and why personalized, long-form paywalls outperform app-native ones.You'll learn:✅ Why web paywalls convert up to 3x more than mobile ones✅ The 14-block structure of a perfect web-to-app paywall✅ How to personalize offers based on quiz responses✅ Why timers, huge discounts, and upsells dramatically boost LTV✅ Real-world examples from top apps like BetterMeIf you're running Meta ads, looking to improve ROAS, or just want to scale without relying solely on the app stores, this deep dive is a must-watch.All you need to build your web2app funnel:https://www.web2wave.com/ Contact with Igor: https://www.linkedin.com/in/igorlyu/ Work with us: https://www.appmasters.comIndie App Santa: https://www.indieappsanta.comGet training, coaching, and community: ⁠https://appmastersacademy.com/*********************************************SPONSORSYou ever work with a tool where the support feels like...a ghost town? Yeah, not AppsFlyer.Their support team is massive — like 5x bigger than the industry average. They're global, 24/7, and actually helpful!If you're scaling your app and don't want to be left hanging, check out AppsFlyer dot com or book a demo by clicking this https://tinyurl.com/AppsFlyerAM*********************************************Have an idea for a mobile app, but don't know how to code?Dreams Into Apps is a mobile app accelerator for non-technical entrepreneurs who want to launch their app—without hiring developers.You'll work step-by-step with expert app builders to turn your idea into a real revenue generating product using AI and No-Code. No coding experience required.And here's the best part—100% of apps launched through the program generate revenue within 7 days.Stop dreaming about your idea. Build it yourself!Check out:ambitiouslabs.io.*********************************************Follow us:YouTube: ⁠AppMasters.com/YouTube⁠Instagram: ⁠@App MastersTwitter: ⁠@App MastersTikTok: ⁠@stevepyoung⁠Facebook: ⁠App Masters⁠*********************************************

RICHPANEL Cut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//If you run a large eCommerce brand, you've likely faced it: the dreaded Meta ads breakdown. One week you're scaling efficiently, the next—your RoAS tanks, CPAs spike, and panic sets in. In this episode, Andrew walks through eight tactical steps to triage and fix a broken Meta ads account—based on real-world experience managing millions in ad spend.You'll learn:- How to immediately identify whether it's a technical issue or strategic breakdown- Why small sample size volatility may be misleading your decisions- How to communicate clearly with your team or agency when everything's on fire- Why assuming “you're the problem” can actually give you the most control- How to cut losses fast with the “Don't Spend Bad Money” principle- When and how to rebuild creative from scratch—and why weird might winThis is a practical, high-urgency playbook for brand operators, marketers, and agency leads who need to stabilize performance and return to profitable growth.Whether you're in the thick of a platform shift, reeling from iOS changes, or just trying to keep performance consistent, this episode will help you keep a steady hand on the wheel—and make smarter, faster decisions. //CHAPTER TITLES:00:00:56 - How To Fix Broken Ad Accounts00:03:20 - Short Term vs. Long Term Problems00:09:43 - Daily Volatility In Meta Ads00:16:26 - Stop Bleeding Money00:22:11 - Communication With Brand Partner00:23:10 - Eliminate Options In Your Ads00:25:47 - Remain Calm During Fires//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Sabir Semerkant is an Ecommerce expert, growth strategist, and founder of Growth by Sabir, where he helps brands unlock compounding growth through a proven framework called the 8D Method. With over 20 years of experience and $1B+ in revenue driven, Sabir has worked with everyone from Fortune 500s to DTC challengers, scaling brands like Canon, Tommy Hilfiger, and Sour Patch Kids along the way.Today, Sabir leads growth across a wide range of eCommerce verticals, helping founders break through revenue plateaus with precision systems and operational clarity. His work is grounded in execution: simplifying tech stacks, identifying bottlenecks, and unlocking 2X results without chasing shiny tactics. In 2024 alone, his Rapid 2X program delivered a 108% average lift across 29 brands in just 21 days.Whether he's unpacking the real reasons most brands stall, breaking down why resumes don't equal results, or showing how to grow without over-relying on Meta ads, Sabir brings a direct, operator-first mindset to the conversation.He shares what it takes to scale in today's crowded DTC space without gambling on paid, blindly outsourcing growth, or losing sight of what truly moves the needle.In This Conversation We Discuss: [00:39] Intro[01:23] Learning marketing like a software upgrade[08:53] Improving CTR with daily copy experiments[14:55] Centralizing KPIs to drive clear decisions[19:11] Knowing your numbers without excuses[21:47] Segmenting real buyers from email signups[23:35] Testing ideas before scaling campaigns[28:32] Repositioning your product to fix weak growth[31:03] Aligning your whole team on brand growth[40:30] Avoiding the agency swap loop for growthResources:Subscribe to Honest Ecommerce on YoutubeTurning Promising Ecom Brands Into Profitable Winners https://growthbysabir.com/Follow Sabir Semerkant https://www.linkedin.com/in/sabirsemerkantIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth. If you've ever asked, “Why isn't my store growing despite great metrics?”, this is the episode for you.

In this episode of PPC Live,The Podcast, host Anu interviews Kate Luke, a seasoned head of digital with a passion for e-commerce. The episode focuses on how mistakes, specifically in PPC settings, can lead to unexpected successes and valuable lessons. Kate shares an early career mistake involving setting the wrong target ROAS and how it surprisingly generated positive results. The conversation highlights the importance of trust, both within teams and with clients, as well as the necessity of allowing AI and automation algorithms time to learn and optimize. Practical advice includes avoiding major changes on Fridays, taking a moment to breathe before reacting to mistakes, and fostering an open environment where learning from errors is normalized. The episode also touches on broader industry practices and the benefits of honest discussion about common mistakes.Key Takeaways:Mistake: Kate accidentally set a target ROAS to 40% instead of 400%, leading to unexpected high spend.Surprising Outcome: The campaign actually performed well, uncovering new sales opportunities.Lesson 1: Never make big changes on a Friday—you risk weekend issues without oversight.Lesson 2: Always double-check even simple inputs to avoid costly errors.Lesson 3: Build trust with clients—owning up to mistakes and handling them well builds credibility.Lesson 4: Don't over-constrain campaigns—loosening ROAS targets can sometimes yield better performance.Lesson 5: In the AI/PMax era, avoid constant changes—let algorithms learn and optimize.Lesson 6: Give changes time to stabilize before evaluating results (at least 1–2 weeks).Final Advice: Mistakes are inevitable—how you respond and resolve them matters most.00:00 Introduction to PPC Live The Podcast01:14 Meet Kate Luke: Digital Transformation Expert04:01 Kate's Early Career Mistake06:57 Lessons Learned and Client Trust13:06 Advice for Handling Mistakes13:29 Handling Client Mistakes with Confidence13:44 Lessons Learned from Simple Mistakes14:25 The Importance of Double-Checking14:49 Saying No to Friday Changes16:38 Encouraging Open Conversations About Mistakes17:55 Creating a Safe Space for Juniors19:27 Navigating AI and Automation in PPC20:54 The Learning Period in AI Systems23:02 Final Thoughts and FarewellFind Kate on ⁠⁠LinkedIn⁠ ⁠Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape.The next ⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠ event is on July 31stFollow us on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠Join our ⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutUnlock the secret behind TikTok Shop's explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America's top TikTok Shop agencies)—walks you through everything you need to know to turn TikTok Shop into the heartbeat of your brand:Why TikTok Shop Is More Than “Just” SalesDiscover how TikTok Shop powers your content, supercharges brand awareness, and drives traffic all the way to your website, Amazon listings, Meta ads, and beyond.See real-world examples of the “halo effect” in action: even if someone doesn't check out through TikTok Shop, that first touch sends them to purchase everywhere else.The $250K “Small Creator” Case StudyLearn how a creator with under 10K followers generated $250,000 in gross merchandise value—no fancy studio, no big budget, just smart seeding and creator-led incentivization.Get the step-by-step breakdown: how we shipped samples, identified unicorn videos, and sparked ad spend behind winning content.Jordan's 8-Step Full-Funnel FrameworkSeed 100 samples → Spot the top 20 videos → Scale the top 4 unicorns with Video Shopping Ads → Repurpose UGC across Meta, YouTube, Shopify PDPs, Amazon listings → Build a creator community on retainers → Signal the winning metrics (CTR, CPM, watch-time) → Reinvent your landing pages with creator styling → Unify all channels around one core content engine.Each step is packed with tactical “playbook” advice you can implement today.Insider Tactics to Find, Nurture & Reward Unicorn CreatorsWhere to look for high-converting talent, how to structure retainers and affiliate deals, and why shifting from “influencer” to “salesperson” mindset unlocks unlimited scale.Bonus: Co-Branded Creator FunnelsSee how to build dedicated landing pages featuring your top creators' UGC, complete with affiliate codes and white-listed traffic campaigns—an authentic, trust-driven strategy that's currently crushing ROAS for multiple brands.Whether you're an e-commerce founder mapping out your 2025 growth plan, a marketing manager looking to unlock new awareness channels, or an agency pro eager to add cutting-edge playbooks to your roster, this video is your blueprint for creator-powered commerce at scale.

Jessika Ödling & Jonatan Ehn från DEMA dyker tillsammans med Björn ner i den ständigt föränderliga världen av marknadsmätning. De utforskar hur varumärken gått från enkla klick-baserade KPI:er till avancerad Marketing Mix-modellering (MMM) och incrementality-tester, vilka verktyg och processer som krävs för att lyckas, och hur mindre varumärken som AskIt hittar och skalar kanaler som verkligen driver tillväxt. 02:12 ROAS och MMM som tog månader att köra03:23 Vad är mätning? – klicken vs. MMM vs. incrementality04:07 API-revolutionen – snabbare data från plattformar05:53 KPI-balans – definiera källdata och beslut i förväg06:18 Rätt verktyg – börja med besluten, välj teknik därefter07:24 Mätning juni 2025 – privacy-safe incrementality och plattformsintegration17:04 3–5 år – sömlös, hands-off-mätning med incrementality som grundHär hittar du DEMA, Jessika & Jonatan:https://www.dema.ai/ https://www.linkedin.com/in/jessika-odling/ https://www.linkedin.com/in/jonatan-ehn-54b6025b/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

Si, los Media Buyers también cometemos errores y en este episodio os vamos a contar cómo nos enfrentemos a ellos. 0:00  Intro0:08 Miscelánea3:02 Nuestra Semana20:03 PPCCast+27:19 Noticias de la Semana39:19 Tema Principal1:01:45 Recomendaciones1:07:54 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/247-que-hacer-cuando-los-media-buyers-la-liamosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Vous cherchez à payer moins cher sur Facebook Ads sans perdre en performance ?Dans cet épisode, Antoine Dalmas de J7 Media vous dévoile 4 tests concrets réalisés en agence qui ont généré des résultats impressionnants — en lead gen comme en e-commerce.Au programme :Comment un simple jeu d'ombres a relancé la créativité d'un e-commerce de bijouxPourquoi optimiser directement pour l'inscription est plus rentable que de nourrir vos leadsComment un quiz ultra-simple divise vos coûts par 2 tout en gardant la qualitéLa bonne façon de tester vos produits avec les Catalog AdsEt enfin, comment élargir votre ciblage géographique peut booster vos ROAS… sans exploser votre CPAEN SAVOIR PLUSAgence : https://www.j7media.com/frFormez-vous : https://j7academie.com/Newsletter : https://j7media.com/escouade

The costly lesson of mismanaged agency relationships can create quite the hit to your brand. Mike shares a raw account of how trusting an Amazon management agency without proper oversight created a perfect storm of inventory problems that coincided with tariff changes—a mistake that will have a significant cost.Drawing from both perspectives—Mike as a brand owner who experienced the setback firsthand, and Jon as an agency owner who helps brands navigate Amazon—this conversation delivers crucial insights for anyone considering outsourcing their Amazon operations. The hosts dissect where things went wrong, revealing that the fundamental issue wasn't necessarily the agency itself, but rather the brand's approach of "abdication instead of delegation."The episode introduces a powerful framework for evaluating agency performance: measuring inputs before outputs. During the first 2-3 months of an agency relationship, brands should focus on concrete actions being taken rather than final results. This means tracking whether promised campaign structures are being implemented, listing refreshes are being completed, and proper keyword segmentation is occurring. Only after this foundation is established should the focus shift to performance metrics.Beyond tactical advice, the conversation challenges conventional wisdom about KPI selection. Why focusing solely on ACOS or ROAS can be misleading, as these metrics can be easily manipulated. Instead, they advocate for broader measures like TACOS (Total Advertising Cost of Sale) and contribution margin metrics that better reflect true business performance. Discover practical guidance on agency vetting, including interviewing multiple candidates, meeting the actual account manager who'll handle your business, and setting realistic timeframes for evaluation.Whether you're considering hiring your first Amazon agency or looking to improve an existing partnership, this episode offers an invaluable perspective from those who've experienced both sides of the relationship. Avoid the costly mistakes that even experienced brands can make when navigating the complex world of Amazon management.

Las campañas de demand gen han ganado mucho protagonismo dentro del las estrategías de paid, por lo que hoy le dedicamos un capítulo para ver todo lo que tenemos que tener en cuenta. 0:00 Intro0:11 Miscelánea2:15 Nuestra Semana7:35 PPCCast+13:06 Noticias de la Semana20:57 Tema Principal49:17 Recomendaciones52:29 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/246-campanas-de-demand-genPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Free SEO Audit HereIn this milestone 100th episode, Ryan Martin sits down with eCommerce strategist and fractional CMO Mark Baartse to dismantle the myths around ROAS, attribution, and performance marketing. This is not another fluffy chat about branding, it's a hard hitting, brutally honest look at what's really working in Australian eCommerce.From why relying on Meta and Google is short-sighted to how brand-building pays off in revenue (not just theory), Mark shares the insights that have helped scale brands doing $200M+. You'll also learn how most businesses are measuring the wrong data, the dangerous streetlight effect holding you back, and what the top performers in 2025 will be doing differently.Key Takeaways• Why ROAS is a seductive but misleading metric• How to know when to pull back on paid ads and invest in brand• What the streetlight effect is and how it's quietly killing your growth• The real role of attribution and why it's often marketing's worst enemy• How to structure your first 3 to 5 years as an eCommerce brand• What smart Aussie brands are doing to stand out in a sea of samenessIf you're serious about scaling sustainably, this is the episode you can't afford to miss.Connect with Mark The Long And Short Of It PDF.

Bots are everywhere. Yes, there are reasons to be worried. Ad fraud can hijack your campaigns and deplete your ad spend quickly. But, there is hope! Fortunately, there are some good agents out there cracking down on the bad guys - and bringing back our confidence in media spending. That's why we welcomed on Rich Kahn, Co-Founder & CEO of Anura. They eliminate invalid traffic in real time - stopping bots, malware, and human fraud before they drain your budget. And as always, if you need Strategic Counsel, don't hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

The Performance Marketing Association (PMA) released its third triennial affiliate marketing survey, revealing a booming industry. Data from eight networks, 53 publishers, and over 20,000 brands showed ad spend skyrocketing from $6 billion to $13.63 billion (a 14.42% CAGR), exceeding e-commerce growth and contributing 10% to overall US e-commerce revenue. While cashback and coupon sites remain significant, their market share decreased, likely due to the rise of card-linked offers and buy now, pay later options. These, along with influencer marketing, fueled growth, though the overall increase in market size means some sectors saw proportional decreases in share. The survey also highlighted growth in less directly correlated sectors like finance and telecom, and a slight decrease in ROAS (from 12:1 to 11:1), potentially due to a shift towards top-of-funnel traffic. Publisher sentiment shows concern about Google changes but optimism for the future. 

Send us a textUnlocking the Secrets of Go-to-Market Success: The Top 10 KPIs You Need to TrackIn this episode, we dive deep into the essential metrics every business leader and marketer should monitor to ensure their go-to-market (GTM) strategy is on track. Whether you're launching a new product, entering a new market, or refining your sales process, understanding the right key performance indicators (KPIs) can make all the difference between success and stagnation.Join us as we break down the top 10 KPIs that provide actionable insights into your GTM effectiveness:Customer Acquisition Cost (CAC): Discover how much it really costs to win a new customer and why optimizing this metric is crucial for profitability.Customer Lifetime Value (CLV): Learn how to calculate and maximize the total revenue a customer brings over their relationship with your brand.Monthly and Annual Recurring Revenue (MRR & ARR): Track your revenue growth and forecast future performance with these foundational metrics.Net Promoter Score (NPS): Gauge customer satisfaction and loyalty to identify advocates and areas for improvement.Return on Ad Spend (ROAS): Ensure your marketing investments are delivering measurable returns.Support Tickets: Monitor customer issues and feedback to enhance your product and customer experience.شف أسرار نجاح استراتيجية الدخول إلى السوق: أهم 10 مؤشرات أداء يجب تتبعهافي هذه الحلقة، نغوص في أعماق أهم المؤشرات التي يجب على كل قائد أعمال ومسوق مراقبتها للتأكد من أن استراتيجية الدخول إلى السوق (GTM) تسير في الاتجاه الصحيح. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا جديدًا، أو تعمل على تحسين عملية المبيعات، فإن فهم مؤشرات الأداء الرئيسية الصحيحة يمكن أن يصنع الفارق بين النجاح والتراجع.انضم إلينا بينما نستعرض أهم 10 مؤشرات أداء توفر رؤى عملية حول فعالية استراتيجيتك:تكلفة اكتساب العميل (CAC): تعرف على التكلفة الحقيقية لجذب عميل جديد ولماذا يعد تحسين هذا المؤشر أمرًا حاسمًا للربحية.قيمة عمر العميل (CLV): تعلم كيفية حساب وتعظيم إجمالي الإيرادات التي يجلبها العميل طوال علاقته مع علامتك التجارية.الإيرادات الشهرية والسنوية المتكررة (MRR & ARR): تابع نمو إيراداتك وتوقع الأداء المستقبلي من خلال هذه المؤشرات الأساسية.مؤشر صافي المروجين (NPS): قِس رضا العملاء وولاءهم لتحديد الداعمين ومجالات التحسين.العائد على الإنفاق الإعلاني (ROAS): تأكد من أن استثماراتك التسويقية تحقق عوائد ملموسة.تذاكر الدعم: راقب مشاكل العملاء وملاحظاتهم لتحسين منتجك وتجربة العملاء.معدل تحويل المبيعات: اكتشف مدى فعالية تحويل الفرص إلى عملاء فعليين.معدل فقدان العملاء (Churn Rate): راقب معدل مغادرة العملاء لتقليل الخسائر وتعزيز النمو.مدة تهيئة العميل الجديد: قِس الوقت الذي يستغرقه العميل الجديد ليبدأ في تحقيق القيمة من منتجك.حجوزات العروض التوضيحية: تابع عدد العملاء المحتملين الذين يطلبون تجربة المنتج.استمع الآن لتتعرف على كيفية استخدام هذه المؤشرات في تحسين استراتيجيتك وتحقيق أهدافك التجارية! Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Nils Nordström, VD och medgrundare till Flax Digital gästar podden Framtidens E-Handel och delar med sig av familjelivets utmaningar, insikter om lycka och mening, samt strategier för att bygga en smidig byrå med fokus på performance marketing, content och AI.7:00 - Sociala medier gör det svårt att se lycka bortom roliga upplevelser i livet.10:13 - Flax Digitals fokus på nära kundkontakt och seniora tjänster istället för storskalig tillväxt.12:01 - Algoritmer förändrar hur Meta och Google optimerar, kreativt innehåll blir viktigare.14:03 - Case: byte från drop-strategi till performance-fokus gav fördubblad spend med bibehållen ROAS.16:07 - Betoning på kontinuerlig creative output och planerad contentproduktion.20:00 - Utmaningar för små varumärken att nå kritisk volym för retargeting och förenklad kampanjstruktur.22:00 - AI och GPT kommer revolutionera e-handel genom att slutföra köp åt användare.30:00 - Vikten av att släppa ego i produkt- och annonsutveckling, marknaden styr vad som fungerar.32:00 - Olika ledarstilar kan lyckas; grundvalar som marginalstruktur avgör strategival.34:00 - Fundamenten är desamma oavsett företagsstorlek; analysera marginaler och anpassa sig över tiden. 39:23 - Använd enkel kampanjstruktur (ASC) för att låta algoritmen lära utan fragmentering42:20 - Viktigt med stabil innehållsproduktionsprocess och granska realtidsdata för insikter48:04 - AI kommer revolutionera B2C genom att automatisera rekommendationer och köp via chatt52:57 - Verktyg visar hur man integrerar datadriven analys i kreativa beslut, inklusive marginalerHär hittar du Nils & Flax:https://www.linkedin.com/in/nilsnordstrom/ https://flaxdigital.se/ Sponsor:https://www.kustom.co/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Simple and Smart SEO Show, we're diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you're a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.Here's what you'll learn:How to drive traffic without depending on Google (hint: email + social!)Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROASThe smartest way to scale: sell more when people are already buying⏱️ Timestamps: 0:00 – Intro: The Google traffic trap 1:16 – Competing with Amazon (without losing your mind or margins) 3:20 – What is Search Impression Share & where to find it 4:33 – Profit-first ad budgeting: ACOS vs ROAS explained 10:31 – The truth about your prices (and why doubling them may save your business) 13:06 – 2025+ trends: Multi-channel selling & YouTube SEO tips 17:37 – Video SEO strategy for higher CTR 18:31 – Collection page tips from Bonobos

Check out my newsletter at TKOPOD.com and join my new community at TKOwners.com.I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get more leads or sales, this series walks you through everything from the ground up. I cover how to build winning campaigns in Meta Ads Manager, write high-converting ad copy, test ads without wasting money, and scale from $10 to $500/day. I also share my favorite low-budget hacks, ad examples, and shortcuts for getting cheap leads and better ROAS. If you're trying to grow with digital marketing, this is the step-by-step blueprint you need.https://www.gohighlevel.com/Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Introduction to Facebook Ads for Noobs11:07 Building Your First Facebook Campaign18:24 Writing High-Performing Facebook Ad Copy23:32 Crafting Compelling Visuals for Ads26:16 Writing Like a Human: The Key to Engagement29:49 Testing and Optimization: The Science of Ads35:28 Scaling and Automation: Growing Your Ad Strategy42:14 Expert Shortcuts: Accelerating Your Ad Success

Tener el control del dinero que gestionamos es muy importante, por lo que en el capítulo de hoy os explicamos como hacemos nosotros para gestionarlos de la mejor forma. 0:00  Intro0:08 Miscelánea1:33 Nuestra Semana9:53 PPCCast+17:51 Noticias de la Semana27:34 Tema Principal57:02 Recomendaciones1:02:04 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/245-como-gestionamos-presupuestosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Tim Wilson is the Head of Solutions at facts & feelings, a consultancy focused on helping organizations put their data to productive use through clear thinking, aligned teams, and actionable insights. A seasoned analytics leader, Tim brings over two decades of experience across enterprise BI, agency strategy, and digital analytics to help brands translate complexity into clarity.Before co-founding facts & feelings, Tim led analytics practices at multiple agencies, advised Fortune 500 companies on digital data strategy, and built out BI infrastructure at a $500M B2B tech firm. He's also the co-author of Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use and co-host of the long-running Analytics Power Hour podcast.Whether clarifying what “success” really looks like before a new feature launch or helping teams choose the right level of analytical rigor for a given decision, Tim focuses on making data work for the business, not the other way around. He offers a practical framework for leaders overwhelmed by dashboards, and a philosophy for analysts who want to be more than just report generators.In This Conversation We Discuss: [00:39] Intro[01:15] Shifting from in-house roles to agency work[02:16] Highlighting the cost of overbuilding tech stacks[04:36] Pushing back on data-only decision making[07:13] Avoiding narrow ad metrics that mislead growth[10:08] Using AI to scale low-effort interactions smartly[12:38] Translating ideas into testable hypotheses[19:02] Differentiating high-credibility opinions in UX[20:00] Using split tests to validate costly changes[21:14] Skipping tests for clear conversion blockers[23:32] Filtering user recordings for CRO opportunities[26:13] Using logic when data can't prove causality[29:39] Measuring what actually matters in performanceResources:Subscribe to Honest Ecommerce on YoutubeIntelligent business consultancy obsessed with less and better factsandfeelings.io/Data and analytics podcast analyticshour.io/Follow Tim Wilson linkedin.com/in/tgwilsonIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotifyFERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//What are Meta's top advertisers learning directly from the source? In this episode, I break down 5 key takeaways from Meta's exclusive Performance Marketing Summit — a behind-the-scenes look at where the platform is headed and what that means for 7–9 figure eCommerce brands.You'll learn:- Why incrementality is replacing ROAS as the gold standard of ad measurement- How Meta's new tools aim to optimize for profit, not just revenue- Why data quality is your new competitive edge- What Meta's push for creative variety means for your internal content systems- How reels and creators are central to Meta's growth strategyPlus: The surprising future of “ads that interact with you” — and what that means for your landing pages.If you're scaling profitably in today's ad ecosystem, this is the inside track.//CHAPTER TITLES:1:50 - Hold Out Tests For Meta Ads3:52 - Incrementality Tests7:01 - Importance of Quality of your Data13:13 - Creative Supply Chain23:00 - A.I In Your Meta Ads// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

In this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack what it really takes to bring your online and offline marketing data together, optimize channel spend, and unlock the holy grail—true ROAS measurement.You'll learn:Why marketing consolidation is critical and its business impactHow to unify online and offline marketing data efficientlyCommon pitfalls to avoid in your data strategyLocal case studies from the APAC region illustrating practical applications

This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a network of 700+ million customers globally, demonstrating how the right approach to card-linked offers can drive incremental growth without cannibalising existing affiliate performance.Key segments of this podcast and where you can tune in to go direct: [04:11] What are card-linked offers and how do they actually work in practice[07:15] The four strategic approaches: net new, lapsed, existing, and competitor customer targeting[14:04] Morrison's case study: Using tactical spend thresholds to drive incremental basket valueOur thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers, steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Send me a text with your questions

Send us a textIn this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.Arthur pulls back the curtain on why CTV (connected TV) advertising isn't just for big brands anymore, and how teams with modest budgets can now launch high-impact TV campaigns that are trackable, targeted, and ridiculously easy to set up — no agency required.Whether you're trying to sell more tickets, build brand awareness, or just find a new way to get in front of fans, this episode shows how streaming TV can (finally) be part of your playbook.✅ Top Takeaways:TV Ads Are Now Self-Serve: No contracts, no reps — just launch like you would a Meta ad.Start with Warm Audiences: Use Vibe's pixel or upload your CRM list for retargeting.TV That Performs: Streaming campaigns have shown better ROAS than Meta or Snapchat in many cases.Minimum Budget to Start: 3x your average order value per day, for at least 2 weeks.Keep Your Creative Sharp: 30-second ads work best — and sound matters more than you think.Skip the Freebies: Every impression is trackable, and every dollar can be measured.

My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL, an advertising measurement company. Full disclosure: I was one of the first investors in INCRMNTAL. The impetus for this conversation was a blog post that Maor recently published: I Measured Incrementality. Now What?. In this episode, among other things, we discuss:Why discrete, one-off experiments are not the optimal way to measure incrementalityThe principal challenge in measuring incrementalityHow the "AI-ification" of marketing changes advertising measurementThe options that marketers have for attribution and optimization once every scaled channel offers AI-enabled total automationHow marketing teams should utilize the conversion / ROAS data that is reported by platformsThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

Brooklyn Grotte is a luxury photographer, business coach, and the founder of The 5X Photographer—a transformational program helping photographers grow to consistent $5K+ months with messaging, visibility, and simple, scalable systems. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Brooklyn shares how she went from $200 photo sessions to building a low-ticket funnel that brings in consistent 3x ROAS using Facebook and Instagram ads. We talk about the exact offers she includes, how she set them up in ThriveCart, and why keeping each offer at $27 is actually working. She also breaks down her monthly ad spend, how she tests creatives, and why she prefers a slower, sustainable growth approach. Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelBrooklyn's Links:Connect with Brooklyn on InstagramSign up for her Weekly Newsletter “Not Another Boring Newsletter”Tune in to her Reframed PodcastGet her course “Ads That Scale” —Use code at checkout for $500 off: 500OFF

Send us a textTikTok Shop isn't just a sales channel — it's the engine behind your entire content and performance strategy. In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one unified system.What you'll learn in this video:How to find your top-performing creators using the 80/20 seeding rule — without wasting time or inventory.How to build a scalable creator community that consistently drives $250K+ in GMV each month.When and how to use VSAs (Video Sales Agents) and co-branded landing pages to maximize conversions and track ROI.How to unify your marketing funnel so your TikTok Shop strategy also fuels Meta ads, YouTube content, and Amazon listings — leading to a 4x ROAS across channels.This is the unfiltered, actionable playbook that top brands are using to dominate TikTok Shop in 2025 and beyond.Timestamps:00:05 – Why TikTok Shop creator content powers the whole funnel02:30 – The new rules of creator-led growth04:00 – Seeding strategy: how to find your unicorn creators07:10 – When to use VSAs vs GMV Max14:10 – Creator community building with Reacher + Retainers21:00 – Why unification is your next growth edge25:00 – How to repurpose TikTok content across Amazon & D2C30:00 – The TikTok Shop landing page hackSubscribe for weekly content on TikTok Shop, UGC, and eCom scaling strategies.

The convergence of retail media and premium CTV content is reshaping how brands connect with consumers through data-driven, targeted advertising across trusted media platforms. And, we're talking about it all in the latest episode of The Garage. Join hosts Dan Masamino and Evan Hovorka as they sit down with Shawn Makhijani, SVP of Business Development and Strategy at NBCUniversal, to explore the fascinating and powerful intersection of retail media networks and premium television content, particularly through the lens of their strategic partnership.What You'll Learn: How premium content and engaged audiences drive advertising effectiveness, cutting across traditional and streaming platformsWhy partnerships between retail media networks and content providers require deep collaboration beyond simple programmatic connectionsThe importance of balancing ad load and frequency caps to respect viewer engagement while delivering resultsHow retail media brings closed-loop attribution and ROAS measurement to the CTV ecosystemWhy democratizing access to CTV advertising through self-service platforms is transforming the media landscapeHow localization and relevance in content delivery create stronger connections between brands and consumersThe parallel between trusted consumer brands and evergreen content in building lasting audience relationshipsWhy flexible transaction models (from full-service to self-service) are crucial for meeting diverse advertiser needsTune in to find out how democratizing access to premium content through self-service platforms is reshaping the advertising landscape.From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It's a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss. LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

Here's a tough pill to swallow — chasing a high ROAS might actually be costing you growth and customers.Over the last few months, we've been deep in the weeds with brands trying to “beat” their ROAS targets, only to realize they're leaving massive opportunities on the table by focusing on the wrong metric.In this episode, we're tearing down the myth that higher ROAS is always better. Instead, we show why the smartest brands are going after the lowest sustainable new customer ROAS to dominate ad auctions, outbid competitors, and drive real profitability.This isn't guesswork. We share real client examples where dialing down the ROAS target, backed by strong retention and lifetime value, created insane competitive advantages.Ready to rethink your ROAS strategy and win the auction? Let's dive in.Key Takeaways:00:00 Intro00:42 Defining Acquisition Media Efficiency Ratio (aMER)01:48 Critique of chasing high ROAS benchmarks04:24 Winning ad auctions with lower bids07:39 Importance of aligning aMER with profitability goals10:03 Role of retention and LTV in lowering aMER targets11:37 Common client misconceptions about ROAS and profitability14:58 Business model impact on aMER targets17:29 Profitability targets affect acquisition strategy18:37 Why agencies must integrate forecasting and LTV knowledge20:40 OutroAdditional Resources:Follow us on X:

Trevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals.Follow Cody Wittick and Kynship on social media for more insights into e-commerce growth strategies and marketing trends.Cody Wittick Instagram: https://www.instagram.com/codywittick?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Kynship Instagram: https://www.instagram.com/kynshipco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing.• Understanding that persuasion differs from manipulation when your product genuinely helps people• Recognizing the five levels of awareness in marketing and how they affect customer decisions• Approaching funnels as a series of micro conversions rather than one big knockout punch• Creating landing pages that function as digital appointment setters with clear offers• Using qualification systems to filter leads and improve sales conversion rates• Ensuring your marketing message matches your platform (Facebook vs Google)• Tracking ROI rather than just ROAS to include agency fees in performance metrics• Focusing on qualified leads that convert rather than a high volume of unqualified leads• Using thank you pages strategically to continue engagement rather than ending the conversation• Avoiding over-complicating funnels with unnecessary steps or excessive technologyGuest Contact Information: persuasionexperience.comhttps://www.linkedin.com/in/alishaconlinhurd/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHost: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

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This week we're joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights into impact.In this conversation, Nate and host Dave Feinleib explore the evolving relationship between analytics, creative, performance marketing, and AI. They dig into how Nate and his team think about data strategy, omnichannel planning, and the question on every marketer's mind: where should we spend the next dollar?If you're navigating retail media, e-commerce, or digital growth today, this episode offers a smart, candid look at the challenges—and opportunities—of scaling modern brand performance.Key Takeaways & Episode HighlightsWhy profitability, performance, and category management need to work together in an omnichannel world—and how Edgewell ties these functions across the business.What “the next best dollar” means at Edgewell, and how the team balances incrementality, ROAS, and long-term brand health.Lessons from managing 30,000+ SKUs at Amazon (before APIs made it easy) and how those scrappy skills still apply today.The role of a clear, focused data strategy—and why owning your data is critical for AI readiness and true self-serve analytics.How AI and generative tools like ChatGPT and Snowflake are reshaping workflows, and why agentic AI might be the real unlock for the future.Why creative still matters: performance spend alone won't build trust or brand love—and how to balance emotional storytelling with analytics-driven media.Rapid Rundown QuestionsFavorite Edgewell product: Jack Black Dual Defense SPF MoisturizerBrand that's nailing it creatively: Liquid DeathGo-to tech tools: ChatGPT and SnowflakeFavorite read/listen: The Long and the Short of It by Les Binet and Peter FieldFavorite way to recharge: Mountain biking and snowboarding in Bend, OregonConnect with Nate: https://www.linkedin.com/in/nathanmoran/Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today's episode, we're diving into a topic that's been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products.  It's a conversation that's gone from a slow simmer to a full-on boil in recent months, and we've brought in two of Acadia's sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We'll be exploring where the real impact is showing up, what's working, and what this shift means for the future of Sponsored Search. Tune in to find out more! "I don't care about winning every single eyeball for a keyword. I only care about winning the subset of eyeballs that are most likely to convert, be a high lifetime value customer, or be most likely to purchase multiple products in my assortment. That is the new game that we are moving towards in the future." Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Carlos discuss: Overview of AMC Audiences for Sponsored Ads: The distinction between using AMC audiences in DSP vs. Sponsored Ads. In Sponsored Products/Brand Ads, AMC audiences act as bid modifiers rather than strict targeting mechanisms. Limitations and Current Capabilities: Advertisers can only boost bids for specific audiences, not exclude or exclusively target them. Only one AMC audience can be applied per campaign currently, which introduces campaign complexity. The "crawl, walk, run" approach: Start simple by identifying the campaign goal (upper vs. lower funnel) before layering in AMC audiences. Recommendations to duplicate existing campaigns and layer AMC audiences for more efficient targeting. Strong results from using purchaser and subscriber lookalike audiences (doubling ROAS and improving conversion rates). Cautions against hyper-granular audience building, which may limit scale and statistical significance. Leveraging “out of the box” audiences first before building complex custom audiences. Keep initial testing straightforward, scaling complexity only if justified by results. Notable reductions in CPCs and significant increases in ROAS for test campaigns that adopted AMC audiences. Dual campaign strategy allows efficiency gains without sacrificing overall volume. The introduction of more AMC-style features directly in the Amazon Ads console (e.g., new-to-brand bid boosting). The shift from keyword/product targeting towards audience-based bidding and what that means for campaign architecture and ROI. Amazon's continued pace of innovation in ad products enables proactive brands to gain an edge. The future of advertising on Amazon involves refining audiences beyond keywords, focusing spend on high-value customers. The importance of adapting campaign strategies to stay ahead as the platform evolves.  

In this episode, I sit down with Jeff Greenfield, CEO of Provalytics, to explore how AI is transforming marketing attribution in a privacy-first world. Jeff shares how his team is bridging the gap between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver independent, cross-channel measurement that actually works—no cookies required.We discuss how Provalytics helps brands maximize every advertising dollar, with clients regularly tripling their upper funnel investments and achieving 2–3x higher ROAS compared to GA4, Adobe, and last-click models. Jeff unpacks why legacy attribution methods are broken and how Provalytics is redefining what accurate, validated, and privacy-compliant measurement looks like today.Whether you're a CMO, media strategist, or growth marketer, this is your roadmap to marketing performance in the age of AI and consumer privacy.

BEST Design Tool → https://www.design.com/apparelsuccessJoin the Mastermind → https://www.skool.com/apparel-success-mastermindIn this episode of Apparel Success, I share how I made $37,225.79 in hoodie sales in just 3 months… with only 400 followers and $10,736.53 spent on Facebook ads. No viral TikTok. No influencer shoutouts. Just strategy, scrappiness, and a hoodie I invented myself. If you're trying to start an online business, launch a product, or grow an ecommerce brand with no audience, this video is the raw blueprint I wish I had on Day 1. I want to breakdown how to market your clothing brand on a level you haven't seen before - and will be helpful for anyone starting a business in 2025.What You'll Learn in This Video:✅ How to launch a product with a small audience✅ How I sold out a brand-new infrared therapy hoodie✅ Real Facebook Ad strategy — what worked and what didn't✅ Niche marketing: how to target the right audience✅ How to get a 2.0+ ROAS with zero followers ✅ Why you don't need to “go viral” to make real money✅ The psychology of a good ad — built from first principles✅ Simplifying your DTC marketing strategy✅ How to build a brand that actually connects with your customer 

Learn how accurate attribution tracking transforms marketing results Look, let's face it - guesswork is the cancer of all business. As I always tell my clients at Predictable Profits, you need to eliminate that guesswork with proper data. That's why I invited Michael Cooney, co-founder of WhatConverts, onto the podcast. I've had multiple agency clients rave about this tool that's helping them generate better results and higher ROAS for their clients. We dive deep into why native conversion pixels from Meta or Google fall short, how to properly value different types of leads, and why understanding the complete customer journey is critical for making smart marketing decisions. My guest today, Michael Cooney, built WhatConverts after running his own agency for over 20 years. He experienced firsthand the frustration of trying to prove marketing ROI to skeptical clients who couldn't see the full picture. When a client once said to him, "These leads seem like they're from existing customers, not marketing," Michael realized he needed a better solution - a truth-seeking tool that would reveal exactly which marketing efforts were driving valuable conversions. That's when WhatConverts was born, and it's now tracking over 4 million leads per month across industries. KEY TAKEAWAYS: The limitations of standard conversion tracking How dynamic number insertion works The complexity of modern buyer journeys Issues with standard cookie windows The importance of data-driven decision making WhatConverts' six-step process Proper troubleshooting for underperforming campaigns Value-based pricing for marketers Links: LinkedIn:https://www.linkedin.com/in/michaelcooney/ Twitter:https://twitter.com/mc_cooney Email:michael.cooney@whatconverts.com Company Website:https://www.whatconverts.com/ Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you're probably not tracking—nCAC (New Cost to Acquire a Customer). A former professional musician turned media buying maestro, Nick walks us through the evolution of the nCAC calculator, the metric's massive impact on client results, and why ROAS is no longer king. You'll hear the behind-the-scenes of how Tier 11's top media buyers use this tool to optimize spend, scale smarter, and avoid misleading metrics. If you want a better way to judge your ad performance—and a free tool to do it—this is the episode for you.Chapters:00:00:00 - Kicking Off Another High-Impact Episode of Perpetual Traffic00:01:10 - Meet Nick Miller: From Shredding Guitars to Scaling Brands00:02:09 - Why the nCAC Calculator Will Transform Your Growth Strategy00:03:48 - Breaking Free from ROAS: The Rise of Smarter Metrics00:06:01 - Inside the nCAC Calculator: Your New Secret Weapon00:11:41 - How to Actually Use the nCAC Calculator (Without Guesswork)00:26:00 - Media Efficiency Ratio: The Overlooked Key to Profitability00:26:57 - Crunching the Numbers: Step-by-Step nCAC Calculation00:27:19 - How Paid Media Spend Impacts Your Bottom Line00:29:57 - Unlocking Growth Through Lifetime Contribution Margin00:30:54 - Why You Can't Trust Ad Platforms at Face Value00:32:02 - Building a Retention Strategy That Fuels Lifetime Value00:32:51 - Scaling Smart: Where Profitability Meets Performance00:41:08 - Crafting the Perfect Traffic Mix and Targeting Your nCAC00:49:30 - Measuring Effective Cost Per New Visit (And Why It Matters)00:50:54 - Wrapping Up: Your Action Plan to Acquire Customers ProfitablyLINKS AND RESOURCES:Get Your nCAC Calculator Now!Past Episodes of Perpetual Traffic Featuring Nick MillerNick Miller on LinkedInEpisode 687: [Premium Beauty & Wellness Case Study] How We Increased New Customers 73% & Sales 57% in Q1 2025!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with...