Podcasts about roas

A great ROAS can be a watermelon: green on the outside, bleeding on the inside. Antoine Deventer, Senior Integrated Performance Marketing Specialist at Bissell, joins the Shiny New Object Podcast to talk about what happens when you stop optimising to vanity metrics and start focusing on real growth. We cover Amazon's evolution into a full-funnel media powerhouse, why "tool stack navigation" is a modern marketer's superpower, and the daily discipline that turns impressions into intelligence (breakfast: budgets + KPIs; lunch: root-cause analysis with the agency; dinner:  we'll see...)   #marketingpodcast #modernmarketing #toolstackactivation #roas  

Épisode 1447 : Meta ne vient pas d'annoncer une « petite mise à jour de facturation », mais un changement de paradigme pour tous ceux qui investissent sérieusement sur ses plateformes.finance.Une annonce qui prend tout le monde de courtPour la plupart des annonceurs et des agences, la nouvelle tombe littéralement dans l'onglet « petites lignes » de la facturation : à partir du 1er juillet 2026, Meta ajoute des « frais de localisation » de 2 à 5 % sur les campagnes diffusées dans six pays, pour répercuter les taxes sur les services numériques.
En clair : même stratégie, mêmes campagnes, mêmes enchères… mais la facture grimpe mécaniquement, sans que le budget média déclaré dans Business Manager ne bouge d'un centime.Ce qui surprend, ce n'est pas tant le principe (Google et Amazon refacturent déjà ce type de taxe) que la manière : décision unilatérale, préavis très court, et une pédagogie minimale pour expliquer aux directions marketing pourquoi leur CPM explose soudainement sur certains marchés.DST / Taxe GAFA : de quoi parle‑t‑on vraiment ?Les Digital Services Taxes (DST), qu'on appelle aussi « taxes GAFA », sont des taxes que certains pays ont mis en place pour prélever un pourcentage sur le chiffre d'affaires généré localement par les grandes plateformes numériques.
Objectif politique : faire contribuer les géants de la tech là où ils créent de la valeur, même si leur siège fiscal est bien au chaud ailleurs.Dans le cas qui nous occupe, six pays sont concernés :• France, Italie, Espagne : 3 %• Royaume‑Uni : 2 %• Autriche, Turquie : 5 %finance.Jusqu'ici, Meta absorbait ces coûts dans ses marges et ses prix d'enchère.
À partir du 1er juillet 2026, la plateforme change de philosophie : la taxe n'est plus vraiment leur problème, mais bien celui des annonceurs locaux. En gros ce sont les marques qui vont payer la taxe.Un sacré pied de nez aux institutions européennes.La bombe cachée dans les budgetsTechniquement, Meta est très claire :• Les frais de localisation sont calculés après la diffusion, sur la base des impressions livrées dans les pays concernés.• Ils ne sont pas pris sur le budget de campagne, mais ajoutés par‑dessus, en ligne séparée sur la facture.Traduction pour un plan média :• Tu peux annoncer à ton client un budget Meta de 100 000 € sur la France.• Meta dépensera bien 100 000 € en enchères.• Puis rajoutera ensuite 3 % de « location fees » sur la facture, soit 3 000 € supplémentaires (hors TVA).Conséquences opérationnelles :• Les « budgets » tels qu'on les présente dans les recommandations ne reflètent plus le coût réel déboursé une fois les frais ajoutés.• Les directions financières vont voir la facture Meta augmenter sans comprendre pourquoi, puisqu'elles comparent rarement le détail de chaque ligne avec les plans média.• Les agences media qui facturent déjà un fee sur le net media se retrouvent avec un sujet délicat : expliquer que non, leurs honoraires n'augmentent pas, c'est juste Meta qui s'ajoute un petit pourboire fiscal en fin de chaîne.Et comme ces frais ne sont pas pris en compte par l'algorithme dans les optimisations de campagne (ROAS, CPA, etc.), ils viennent dégrader silencieusement la rentabilité réelle côté annonceur, sans aucun signal dans l'interface.…Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

Why do smart marketing teams keep optimizing for the wrong things?In Part 1 of this Sharp Cut series, we explored Goodhart's Law — when a measure becomes a target, it stops being a good measure.But the real problem doesn't start on the marketing dashboard.It starts two floors above it.In this episode of The Sharp Cut, Marc Binkley and Vassilis Douros trace the incentive problem all the way from the boardroom to the media buy, showing how the pressure to maximize shareholder value, hit revenue targets, and prove short-term ROI cascades through the organization — eventually shaping how marketing is measured.Drawing on insights from seven past Sleeping Barber guests, including Roger Martin, Peter Field, Avinash Kaushik, Dale Harrison, Herman Simon, Augustine Fou, and Koen Pauwels, this episode breaks down why marketing metrics often drift away from real business outcomes.We explore:Why shareholder value maximization may distort strategic decision-makingThe difference between revenue growth and real competitive growthHow efficiency metrics like ROI and ROAS can mislead organizationsWhy marketing dashboards are often 90% activity and only 10% outcomesWhy CPM may be one of the most dangerous metrics in media planningHow platform data quietly shapes the decisions marketers makeWhen incentives reward the wrong signals, even brilliant organizations can optimize themselves into decline.TakeawaysGoodheart's Law illustrates how metrics can become targets, leading to poor decision-making.Shareholder value maximization is a flawed approach that can harm long-term business health.Revenue growth does not equate to market growth; understanding this distinction is crucial.Short-term metrics can mislead organizations into making detrimental decisions.Effective marketing requires a balance between efficiency and effectiveness.Dashboards often reflect activity rather than meaningful outcomes, leading to misinterpretation of success.CPM is a dangerous metric that can create a false sense of accountability.Data reporting without context can lead to 'data puking' and poor decision-making.Organizations must evaluate whether their primary metrics truly reflect business health.Good measurement practices should focus on long-term outcomes rather than short-term gains.Chapters00:00 - Introduction to the Incentive Series01:00 - Understanding Goodheart's Law and Its Implications03:02 - The Shareholder Value Maximization Trap04:56 - Revenue vs. Growth: A Misunderstanding09:04 - The Dangers of Short-Term Metrics12:08 - The Role of Dashboards in Marketing Decisions14:59 - The Need for Better Measurement Practices

Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Are your ads working, or are the dashboards just telling you what you want to hear? Too many marketers celebrate high ROAS inside Meta or Google while revenue in Shopify tells a very different story. If your agency is “reporting well” but the business isn't growing, something is broken.In this episode, we break down why in-app metrics are often misleading, how platforms double-count conversions, and why your CRM or store data must always be the source of truth. We also share the questions every VP of Marketing should ask their agency to force better thinking, stronger accountability, and a real growth strategy.You'll learn how to challenge reporting, uncover hidden attribution issues, and turn agency meetings into strategic conversations instead of dashboard reviews. If you manage paid media or manage the people managing it, this one will help you evaluate performance.In This Episode:- Vanity metrics vs real revenue- Why attribution models conflict- View-through vs click attribution- Addressing tracking setup mistakes- Three questions to ask your agency- Which answers should raise red flags?- Questions for monthly and quarterly reviews- Challenging agencies to think of your money as theirs- Agencies should perform, not report wellMentioned in the Episode:Stop guessing. Get the blueprint to scale: https://www.tiereleven.com/audit Is Your Agency Performing Or Just Reporting Well?: https://youtu.be/F6iGYu7Dv4sListen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:https://www.tiereleven.com/audithttps://www.tiereleven.com/auditWe're opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com https://www.tiereleven.com/audit

Lena McDearmid is the founder and CEO of Wryver, a consultancy that helps leaders create company cultures where people and performance thrive together. Previously Lena co-founded the fintech company Momnt, where she served as COO and Chief Culture Officer. With Wryver, she's on a mission to create teams that trust each other and organizations that are future-ready in an AI world. With more than 20 years in leadership, consulting, and culture strategy, she focuses on strengthening the trust, rhythms, and structures that determine whether teams succeed or stall. 

260: A few years ago, JB was running a 7-figure land investing business built almost entirely on direct mail and blind offers.Now? Things have changed.(Show Notes: REtipster.com/260)In this episode, we talk honestly about what's not working in land investing anymore, why “send more mail” isn't the answer, and how JB pivoted from small land flips to large subdivide deals and million-dollar acquisitions.We talk about tighter margins, rising competition, double-closes, ROAS collapse, and the uncomfortable questions most land investors are asking privately but not publicly.This isn't hype. It's a real conversation about adapting your real estate strategy when the market shifts.If you're a land investor, thinking about getting into land flipping, or questioning your current business model, this episode will give you a lot to think about.

Casey O'Quinn is the founder of Gravity Digital, a family-owned marketing agency that has served direct-to-consumer family businesses for 25 years. He works alongside multiple family members including his father, wife, sister, cousins, and in-laws across several ventures including the agency, healthcare, and real estate. Casey built his firm on a unique revenue-share model where his team only gets paid when clients grow, challenging the traditional agency retainer approach.SHOW SUMMARYIn this episode, Jonathan Goldhill is joined by Casey O'Quinn, founder of Gravity Digital, a family-owned agency serving family-owned DTC brands for 25 years, about marketing as capital allocation that can drain family wealth and strain relationships when spent on vague retainers without measurable return. Casey contrasts traditional hourly/retainer agency models with Gravity Digital's revenue-share approach, where the agency is paid only on growth above a baseline, aligning incentives and enabling investment in creative, websites, and testing. They discuss protecting “the family farm,” handling generational risk tolerance, patience and education around digital channels, and a “seven-figure blueprint” formula (customers × frequency × average order value) emphasizing ads for scalable acquisition, email/SMS for repeat purchases, and upsells for AOV. Key metrics include new customer acquisition cost, lifetime value, new vs returning customers, and cautious use of ROAS amid attribution limits, plus integrating marketing into EOS scorecards and quarterly testing.KEY TAKEAWAYSFamily before business: Make a commitment to walk away from the business before letting it damage family relationships—this principle forces better conflict resolutionRevenue share model: Align agency incentives with client outcomes by only getting paid when clients grow, rather than fixed retainers that don't ensure resultsMarketing as investment: View marketing spending through the lens of capital allocation and ROI, not just as an expense line itemNAC is critical: Understanding your New Customer Acquisition Cost and being willing to spend MORE than competitors (while staying profitable) is how you win at scaleSimple growth formula: Revenue = Customers × Frequency × Average Order Value. Focus on these three levers systematicallyTest before committing: Start with small tests and let data drive decisions rather than assumptions, especially when navigating generational disagreementsFailure is feedback: Marketing experiments that don't work aren't failures—they're learning opportunities to "fail forward"Patience + transparency: Success in family business marketing requires educating all generations, managing different risk appetites, and showing early wins to build trustQUOTES"We would walk away from the business before we let it come between us." — On family business priorities"He who is willing and able to spend the most to acquire a customer wins." — On competitive advantage in customer acquisition"Good marketing can't fix a bad product." — On fundamental business requirements"The cheapest customer you'll ever get is the one you already have." — On the value of repeat business and frequency"Marketing and innovation produce results. Everything else is just a cost." — Peter Drucker quote on business fundamentals"Protect the family farm—that's the family business." — On preserving generational wealth and avoiding capital drain"Failure is just feedback." — On reframing marketing experiments"Marketing is half art, half science, half left brain, half right brain." — On the dual nature of effective marketingConnect and learn more about Casey O'Quinn.https://www.linkedin.com/in/caseyoquinn/If you enjoyed today's episode, please subscribe, review, and share with a friend who would benefit from the message. If you're interested in picking up a copy of Jonathan Goldhill's book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com

https://www.youtube.com/watch?v=niLFK8PzZfA .entry-img img{ display:none !important; } .single .hentry .entry-img{ display:none !important; } https://open.spotify.com/episode/2k0Q4tIQThBIQZ5cCfz5nq In today's M&A landscape, the businesses that achieve premium valuations are rarely those with the best numbers alone. They are the ones with brands that command trust, preference, and pricing power. Yet, brand equity is still one of the least understood and least quantified assets in most deals, often buried in a vague goodwill line and ignored in negotiation. For CFOs, founders, and deal professionals, learning how to value brand equity in an M&A deal has become essential to avoiding underpriced exits and capturing the full economic value of what has been built over years, if not decades. In this episode of The GrowCFO Show, host Kevin Appleby tackles a topic that is rapidly becoming mission-critical in corporate transactions: how to value brand equity in an M&A deal. Traditional deal models lean heavily on EBITDA multiples, revenue, and tangible assets, often sweeping brands into a vague “goodwill” bucket. Yet buyers are truly paying for demand, pricing power, and confidence in future cash flows, all of which are heavily influenced by brand equity. Failing to quantify this asset means many sellers unintentionally give away a significant portion of what they have built. To unpack this, Kevin is joined by Stevey Arroyo, Founder & Partner at The Brand Exit, who explains how a brand can be transformed from something “soft” and aesthetic into a measurable, auditable financial asset. Drawing on ISO 10668 and practical M&A experience, Stevey shows how tools like relief-from-royalty and replacement cost can be used to calculate brand value, justify premium multiples, and de-risk post-deal cash flows. For CFOs, founders, and deal professionals preparing for an exit or acquisition, the discussion offers a structured pathway to turning perceived brand value into defensible numbers that stand up in due diligence and negotiations. Key topics covered: Why treating brand equity as indistinct “goodwill” leads to incomplete valuations and allows sophisticated buyers to capture unpriced upside in M&A deals. How ISO 10668 and the relief-from-royalty approach can convert brand equity into a concrete number using projected revenues, replacement cost, discount rates, and market value assumptions. The role of brand in driving demand, pricing power, and quality of earnings, and why these factors often justify a higher multiple than the standard industry benchmark. Why effective exits start years in advance, with brand audits, evidence-building, and linkage of metrics like CAC, LTV, and ROAS to enterprise value, rather than last-minute positioning. How AI, SEO, and “answer engine optimization” (AEO) are reshaping discoverability, and why being the most specific, trusted brand in a crowded market will increasingly drive both deal flow and valuation. Case examples, from specialist properties to Pimlico Plumbers and Apple, illustrate how targeting the right buyer and properly articulating brand equity can multiply deal value well beyond the underlying assets.  Links Stevey Arroyo on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps:  00:00:00 – 00:05:00 – Kevin introduces the importance of valuing brand equity in M&A and welcomes guest Stevey Arroyo, who outlines his journey from creative agencies to brand-focused M&A. 00:05:00 – 00:15:00 – Why brand is more than logos and design; how brand equity sits behind customer preference, demand, and the very ability to sell a business versus a look alike competitor. 00:15:00 – 00:25:00 – Breakdown of ISO 10668, relief-from-royalty, replacement value, and market value—how these methods turn a brand into a certified, auditable asset in deals. 00:25:00 – 00:35:00 – Exit readiness and due diligence: brand audits, building a multi‑year “log of proof,” and linking marketing metrics to the de‑risking of future cash flows. 00:35:00 – 00:46:00 – AI-driven discoverability, examples like Pimlico Plumbers, and how both buyers and sellers can use brand equity strategically to identify bargains or justify a premium sale. Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net

If you're just getting started with e-commerce and you're wondering how to actually scale with limited cash and no audience, this episode is for you. I get asked this all the time: "Nathan, how do I get started when I only have a small budget?" Here's the truth: most founders tattoo their business idea to their arm. They fall in love with the brand, the product, the vision — and they hold on even when the unit economics don't work. But after launching Healthish to $1 million a year at close to 40% net margins, and helping thousands of DTC brands inside Foundr, I know exactly what works. In this episode, I break down the exact playbook I'd use if I were starting a brand new e-commerce business tomorrow with no audience and just a $10,000 budget. This is strategic, tactical, and based on what I've done and what I've seen work inside the Foundr ecosystem. Here's what you'll take away: Why high-margin products are non-negotiable — aim for 70-80% gross margin, lightweight, easy to ship How to allocate $2,500 to influencer seeding: gifting to 50-100 nano/micro influencers for UGC and organic reach The AI tool stack that lets you run lean: Manus, ChatGPT, Notion AI, Triple Whale, Canva Pro, and AdCreative.ai Why I'd spend $2,000 testing paid ads on warm audiences and messaging before scaling — not chasing 10x ROAS on day one How to build one strong product landing page using tools like Unbounce, ClickFunnels, or Shogun instead of a massive Shopify site The $2,000 emergency fund strategy: reserve cash for unexpected wins, scaling inventory, or paying creators who blow up If you're sitting on $10K and wondering where to start, or you've already launched but your unit economics don't work, this episode will show you the modern playbook for building a profitable DTC brand using AI, influencers, and smart budgeting. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Ever launch a brand new ad on Meta and wonder why it's barely spending? You're not alone - it's one of the most common questions we get from our coaching clients. In this episode, Dylan asks Josh 5 of the biggest Meta ads questions he hears every single week.Questions covered:1. Why does Meta not spend on newly launched ads?2. Why does your ROAS spike every time you run a promotion?3. What ratio of paid ads to organic social posts should you be doing?4. How do you create diversity in ads with the same messaging?5. Is it dangerous putting all your eggs in one product basket?Whether you're troubleshooting your Meta ad spend, trying to stabilize your ROAS, or building a smarter creative strategy - this episode has the answers you, and so many other ecommerce brands, been looking for.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► State Of Meta Ads 2026 Workshop ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Discover how AI-powered ad templates and data-driven insights are helping marketing specialists create high-performing creatives in minutes. Learn the secrets to stabilizing ROAS, cutting wasted spend, and scaling campaigns without the chaos.Info: https://www.gethookd.ai/#key-features GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

https://www.gethookd.ai/#why-choose-gethookdAs much as 95% of market researchers now use AI in their workflows. Discover how AI ad intelligence tools help e-commerce brands spy on competitors, validate creatives pre-launch, and boost Facebook ROAS with automated insights and execution. GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

La call to action deve essere una e soltanto una? In questa puntata, Edoardo Ridolfi e Marco Matarazzi sfidano una delle regole più consolidate del marketing digitale: quella dell'unica call to action.Nel mondo dell'ospitalità, acquistare un soggiorno non è come acquistare una t-shirt: richiede più step, più interazioni e un funnel tutt'altro che lineare. Per questo motivo, avere una sola CTA sul sito di un hotel potrebbe essere scolasticamente corretto, ma strategicamente svantaggioso.Nell'episodio si discute di come booking engine e modulo di richiesta preventivo possano, e debbano, coesistere all'interno della stessa strategia di vendita diretta.Risorse citate nel corso della puntata: - ROAS misurabile- Google Hotel Ads e Free Booking Links, la mini-guida

Subscribe to DTC Newsletter - https://dtcnews.link/signupOn this episode of the DTC Podcast, Eric sits down with Josh Suggs, founder of StreetTalk, and they break down how “Conversation Creative” is helping consumer brands appeal to today's audience preferences for raw, unscripted authenticity in their social feeds, while combatting headwinds brought on by Meta's Andromeda update. We talk frameworks, question design, editing loops, and why StreetTalk interviews drive KPI improvements across the full-funnel in under 45 seconds.Visit StreetTalk.com to get your brand out of the boardroom and into the streets!In this episode, we get into:How StreetTalk interviews can move someone from awareness → consideration → conversion in ~45 secondsThe difference between “random reactions” and direct response street ads (problem/solution, value props, use case)How StreetTalk briefs, shoots, edits, and tests concepts across major citiesWhere this fits inside an ad account (creative pillars + authenticity as a needed lane)What stops brands from doing it themselves (systems, reps, data, consistency)If you're a brand with product-market fit already, running UGC, and looking to scale with creative diversity on Meta/TikTok/YouTube, this episode is a must-listenTimestamps0:00 Street Talk sells authenticity with street interview ads2:00 Josh's origin story: Tabs Chocolate to first street reviews4:00 Building Street Talk fast with referrals (80 brands in a summer)6:00 Why man-on-the-street ads convert (full funnel in 45 seconds)8:00 Making street interviews direct response (hooks, pain points, value props)10:00 Where this fits in your ad account (creative diversity + authenticity)12:00 Results and wins (PrizePicks, ROAS improvements, scaling spend)14:00 Pricing, who it's for, and why brands can't easily DIY it16:00 The operational machine behind Street Talk (hosts, training, logistics)18:00 Platform playbook: Meta, TikTok, YouTube, TV, and repurposing clipsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Every signal matters. Even the ones you'd rather ignore. In data driven marketing, Jason Zollan (Head of Retail Media at Constructor) argues that bounces, exits and dead-ends tell us just as much as ROAS, clicks and conversions. On the #ShinyNewObjectPodcast, we talk about how to stop chasing vanity metrics and treat the full shopper journey as one system. And we discuss how retail media and e-commerce should share an AI brain. Intrigued? Tune in now.

Reklamlarınız çalışıyor gibi görünüyor ama dönüşümler düşüyor mu?CTR fena değil ama satışlar yavaşladı mı?Sepete ekleme var ama satın alma gecikiyor mu?Belki sorun kampanya değil.Belki sorun bağlam.Bu bölümde Ortadoğu'daki savaş ortamının dijital pazarlamaya etkisini konuşuyoruz. Çünkü savaş sadece sınırları etkilemez. Savaş, tüketici psikolojisini etkiler. Psikoloji değiştiğinde satın alma davranışı değişir. Satın alma davranışı değiştiğinde ise reklam performansı sessizce aşınır.Bu bölümde şunları ele alıyoruz:Tüketici psikolojisi kriz dönemlerinde nasıl değişir?Impuls alışveriş neden azalır?Riskten kaçınma davranışı dönüşüm oranlarını nasıl etkiler?CPM, CTR ve ROAS neden dalgalanabilir?Soğuk kitle neden zayıflar, retargeting neden güçlenir?Ayrıca tarihten gerçek örnekler inceliyoruz.Körfez Savaşı döneminde otomotiv markaları neden indirim yerine finansal güvence mesajı verdi?Irak Savaşı sırasında Walmart neden reklamı kesmedi ve nasıl pazar payı kazandı?Rusya–Ukrayna savaşı sonrasında markalar iletişim tonunu nasıl değiştirdi?2. Dünya Savaşı'nda Coca-Cola neden moral ve birlik mesajıyla konumlandı?Kriz dönemlerinde iki tip marka vardır:Panikleyen marka ve stratejik düşünen marka.Bu bölümde şunu net şekilde konuşuyoruz:Reklamı kesmek çözüm mü?Bütçeyi azaltmak mı gerekir?Yoksa mesajı değiştirmek mi?Çünkü bu dönem acquisition değil, retention dönemidir.Yeni müşteri kovalamaktan çok mevcut müşteriyi elde tutmak önem kazanır.Agresif satış dili yerine empati, güven ve şeffaflık dili çalışır.Türkiye perspektifini de ele alıyoruz.Jeopolitik risk, döviz dalgalanması, lojistik maliyetleri ve marj erimesi…ROAS'ın tek başına yeterli olmadığı dönemler neden başlar?Net kâr takibi neden daha kritik hale gelir?Bu bölüm özellikle şunu anlamanızı sağlayacak:Reklam performansındaki düşüş her zaman teknik bir problem değildir.Bazen problem psikolojiktir.Ve pazarlama, bağlamı okumaktır.Eğer markanızı kriz dönemlerinde nasıl konumlandırmanız gerektiğini merak ediyorsanız, bu bölümü mutlaka dinleyin.Çünkü kriz kötü pazarlamacıyı bitirir.İyi pazarlamacıyı büyütür.Podcastimle ilgili öneri ve iş birlikleri için faruk@joykek.com adresinden ya da Instagram'da @frktprk üzerinden bana ulaşabilirsiniz.00:00 - 02:35 Ortadoğu Krizi ve Tarihsel Örnekler02:35 - 03:45 Savaşın Tüketici Psikolojisine Etkisi03:45 - 06:30 Impuls Alışveriş Nedir ve Neden Azalır?06:30 - 07:50 Reklam Performansı Neden Dalgalanır?07:50 - 09:20 Reklamları Durdurmalı mıyız?09:20 - 10:30 Mesaj Dili Nasıl Değişmeli?12:15 - 14:09 Büyük Hata ve Stratejik Sonuç

Some of the ads that make the most money don't look impressive at all — and I explain why that is actually a good thing.   ‍‍ ‍‍Get the 48-Hour Ad Fix Audit I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS. If perfectionism has been slowing you down, this episode shows why testing more simple ideas often beats waiting for the “perfect” ad.‍‍ ‍‍ ‍‍‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel

Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore. Here's the truth: the brands that scale obsess over the numbers. Not just ROAS. Not just conversion rate. And definitely not just the data inside Facebook Ads Manager. They understand the full picture — from traffic to creative to business economics. And after watching Nick Shackelford scale a brand from $20K/day to $250K/day in ad spend in just 45 days, I know exactly which metrics separate the operators from the marketers. In this episode, I break down the core metrics you need to watch like a hawk if you want to scale profitably. This is what we teach inside Foundr Operators, and it's the difference between burning cash and building a real, scalable business. Here's what you'll take away: The three buckets of metrics every operator tracks: traffic, creative & conversion, and business & profit Why CPM, CTR, and CPC are your leading indicators — and what to do when they're off How your offer impacts every metric from click-through rate to conversion rate Why MER (marketing efficiency ratio) is a better metric than ROAS for understanding true profitability The fatal mistake: scaling at 2x ROAS without knowing your margins, shipping costs, or contribution margin How doubling your landing page conversion rate can literally cut your CAC in half The operator's mindset: tracking blended ROAS, break-even points, and lifetime value — not just platform-reported metrics If you're stuck wondering why your ads aren't scaling, flying blind without an agency you trust, or hitting a ceiling at $20-30K/month, this episode will show you exactly what to fix. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

If you've been saying “I need better ads” or “I need my ROAS higher,” this episode might sting a little.Because most ecommerce brands aren't stuck from lack of effort - they're stuck because they're attacking the wrong constraint.We break down the four levers of business growth (Acquisition, Fulfillment, Product Dev, Ops) and explain how to stop bucket-thinking your problems. Ads aren't one thing. Teams aren't one thing. Profit isn't one thing.We also walk through leading vs. lagging indicators, wildly important goals, and how to identify what you can actually control this week to move the business forward.Hard truth: when growth stalls, it's usually leadership - not the algorithm.-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► State Of Meta Ads 2026 Workshop ► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

In this episode, we dive into why many online stores struggle to turn revenue into real profit and how to stop gambling with ad budgets.Adam Callinan, Founder of Pentane, shares how understanding your underlying financial math allows you to scale without fear. He reveals why high ROAS can be misleading and how to structure your business expenses to ensure every ad dollar spent actually grows your bottom line.Topics discussed in this episode:  How ROAS can lie about your actual profit.What makes ad spending feel like gambling.Why fixed expenses can break your business.How to find the true break-even point.What vanity metrics to ignore when scaling.Why more ad spend can sometimes lower risk.How to use math as fuel for growth.What a healthy contribution profit looks like.Why agencies and founders often misalign.How to simplify complex financial data.Links & Resources Website: https://www.pentane.com/Shopify Integration: https://www.pentane.com/integrations/shopifyLinkedIn: https://www.linkedin.com/in/adammcallinan/Instagram: https://www.instagram.com/adam_callinan/Get access to more free resources by visiting the show notes at https://tinyurl.com/24kkpr2pI'd love your feedback. Tap the the link to send me a text. ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

Most gyms waste marketing dollars without seeing results. Small budgets and unclear strategies are often the reason. Knowing where to focus makes all the difference.Welcome to Gym Marketing Made Simple, the show focused on cutting through the noise around gym growth. Each episode centers on practical marketing, sales, and leadership systems that help boutique gyms build steady momentum without guesswork or constant outreach.Episode HighlightsIn this episode, Tommy and Blake break down common misconceptions in gym marketing. They explain how budget, campaign setup, and understanding metrics like LTV and CAC directly impact results. We explore strategies for small and large ad budgets, simplifying campaigns to maximize lead quality, and preparing for future Facebook strategies.Episode OutlineMisconceptions about client expectations and marketing resultsUnderstanding the fitness marketplace and client needsBudget limitations and strategic allocation for small Facebook ad budgetsFacebook's auction-based system and its impact on ad performanceDifferences between service-based and product-based business marketingBuilding awareness and retargeting strategies for gymsOptimizing lead quality and conversion rates with custom audiences and website formsFuture Facebook strategies, including instant forms and integration with platforms like ChatGPTLong-term marketing strategy considerations and adapting to changing conditionsEpisode Chapters00:00 Unrealistic goals & ROAS expectations00:22 Intro – Gym Marketing Made Simple podcast00:48 Episode setup & ad spend context03:25 Why Lasso tests at scale & still owns a gym05:30 Who should run paid ads & budget tiers (750–1k)08:16 Keeping campaigns simple on small budgets10:13 Auction system & why $25/day limits you14:32 Awareness vs lead campaigns explained19:01 Product vs service & the 30‑day ROAS trap23:13 LTV, CAC & long‑game math for gyms36:06 Ideal full‑funnel Meta strategy with big budgets45:06 Improving lead quality (SMS verify, audiences)51:24 Awareness levels: unaware to most aware55:33 Spend more vs fix funnel metrics58:41 Other awareness channels beyond Meta1:01:20 Future of ads: instant forms & ChatGPT1:03:16 Who should (and shouldn't) run FB adsAction TakenTest ads on both website and Facebook lead forms simultaneously; track website conversions to evaluate halo effect and lead qualityAttend a three-hour Meta instant forms and CRM integration presentation to improve lead attributionRevamp campaign structures: fewer campaigns, creatives targeted to specific awareness stages (unaware → most aware)Add LTV and LTV:CAC benchmark metrics to the Gym Builder dashboard for better CAC and scaling decisionsConclusionRealistic expectations and clear strategies are key to successful gym marketing. Understanding budget limitations, optimizing campaigns, and tracking the right metrics ensures marketing dollars are used effectively. Staying informed about new strategies positions gyms to adapt and grow long-term.CTAListen, follow, and visit the provided links to access the tools and insights shared in this episode.

Stop the burnout and learn how to scale your health coaching business to 7 figures using the "Power of One" framework.After 20 years of helping health experts grow high-performance business models, I've learned one truth: complexity kills growth. Here is the exact blueprint to hit $100k+ months...I've built seven businesses and coached thousands of health professionals. I know exactly why most stay stuck. In this video, I'm sharing the 10 traits I've seen repeatedly in clients who scale without complexity or burnout.These aren't theories. These are the exact patterns from businesses that hit high six, seven, eight, and even nine figures. I call this the Power of One framework combined with the Un-Selling method.You'll learn how to simplify your offer, automate your client acquisition, and charge premium prices for transformational outcomes.

Learn how AI-powered ad testing is transforming performance marketing in 2026. Understand why manual testing falls short, how AI predicts ad success before launch, and the strategies driving better ROAS through data-driven creative decisions. Read more at https://www.gethookd.ai/#key-features GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

Discover how to maximize your ad spend and improve ROAS with AI-powered strategies. From predictive analytics to hyper-personalization, learn the tools and tactics transforming digital marketing - and how to stay ahead of the competition. Learn more at https://www.gethookd.ai/ GetHookd LLC City: Miami Address: 40 SW 13th street Website: https://www.gethookd.ai/

In 2004, Wells Fargo's internal audit flagged a problem: employees felt they couldn't hit sales targets without gaming the system.The scandal broke 12 years later.Two million fake accounts.Thousands fired.Billions in fines.No one set out to commit fraud.They optimized for the metric.In this Sharp Cut, we break down Goodhart's Law — when a measure becomes a target, it ceases to be a good measure — and show how the same pattern is operating inside marketing departments right now.We examine:Why CTR has near-zero correlation with brand growth (Nielsen, LinkedIn, Tracksuit data)How short-term ROAS creates long-term decline (Binet & Field)Why agency compensation structures reward activity over effectivenessThe MQL trap in B2BThe “cheap CPM” illusion and the cost of dull mediaAnd then we offer a prescription:How to redesign your metrics so they can't be gamed.How to pair opposing indicators.How to measure mental vs physical availability.How to ensure your dashboard actually changes decisions.This is not a rant about bad marketers.It's a structural critique of broken incentive systems.Because marketing doesn't drift by accident.It drifts because incentives are misaligned.Episode 1 of a three part series.Key Takeaways:Incentives can lead to unintended consequences in marketing.Goodhart's Law highlights the dangers of misaligned metrics.Wells Fargo's scandal exemplifies the risks of poor incentive structures.Digital advertising metrics often fail to correlate with brand outcomes.Short-term ROAS focus can deplete future demand.Agency compensation models may incentivize spending over effectiveness.MQL culture can overwhelm sales with low-quality leads.Cheap impressions may not translate to real engagement.Marketers should audit metrics for potential gaming.Effective measurement requires aligning metrics with business goals.Chapters:00:00 - Introduction 02:47 - The Wells Fargo Scandal: A Case Study05:50 - Understanding Goodhart's Law09:00 - The Metrics Trap: Digital Advertising Insights12:01 - The Short-Term ROAS Trap14:54 - Agency Compensation and MQL Culture17:58 - The Importance of Metrics and Accountability20:59 - Recap and Final Thoughts

Retail Media is everywhere. But the basics? Often blurred. In this season opener, Heike Lari breaks retail media down to its core. What it is, who it's for, and why it's a full-funnel growth engine, not just a lower-funnel sales tool. From ROI vs. ROAS to awareness, consideration, and conversion - this episode gives you the shared language and KPI clarity every brand needs. Check out our website for more insights.

Beautiful things shouldn't cost the world.India exports - $13B in home decor annually, expected to cross - $21B by 2030.Factories everywhere. But almost no global consumer brands built from here.In this episode of Z47 Moments, Sudipto Sannigrahi sits down with Abhik Ghosh, Co-founder & CEO of Trampoline (ex-Amazon, Wayfair), to unpack how they're building an India-to-world home decor brand, starting factory-first.Abhik breaks down:Why they chose B2B before B2C and how it creates predictabilityHow trust with factories and sofa changed payment terms from advances to creditHow they reduced working capital in a 90–120 day category to under 30 daysWhy “value” in Western markets means quality first, not just priceHow AI powers creative, catalog, and performance marketingAnd what it takes to build a brand across borders, from India to the UK and beyond.This is a conversation about systems, sequencing, and discipline. If you're building in D2C, exports, supply chain, or global consumer categories, this episode offers a practical playbook.Chapters⁠00:00⁠ Why build a global brand from India⁠01:05⁠ Founders' background Amazon, Wayfair, Europe⁠02:10⁠ India home decor opportunity $13B → $21B⁠03:30⁠ Broken supply chain 8k–10k factories⁠05:00⁠ Factory-first model explained⁠07:10⁠ Starting with 4–5 factories → 30 today⁠09:20⁠ Why cross-border must start B2B⁠11:40⁠ Wayfair & Williams-Sonoma playbook⁠13:40⁠ Selling to UK from India⁠15:10⁠ Customer value 30–80% savings promise⁠17:10⁠ Western home refresh behavior 4-year cycle⁠18:40⁠ GTM B2B acquisition strategy⁠20:00⁠ D2C strategy Why avoid marketplaces⁠21:40⁠ Unit economics & working capital under 30 days⁠24:10⁠ Pre-orders & dropshipping from India⁠26:00⁠ ROAS, LTV/CAC & marketing efficiency⁠27:30⁠ Selection & design prediction⁠29:00⁠ Unexpected demand signals⁠30:20⁠ AI-generated creatives & catalog100% AI product imagery⁠35:10⁠ 2030 Long-term global brand ambitionFollow Z47Website - ⁠https://www.z47.com/⁠Instagram - ⁠  / z47.vc  ⁠LinkedIn - ⁠  / z47-vc  ⁠⁠#ikea⁠ ⁠#howtostartastartup⁠

Is ROAS a flawed metric for Google Ads? According to acclaimed ecommerce experts Mike Ryan and Christian Scharmüller, using Return on Ad Spend (ROAS) as your primary "North Star" metric creates a dangerous "Revenue Trap." Because ROAS measures revenue rather than actual margin, it creates an "air gap" that ignores the law of diminishing returns, ultimately hurting the profitability of mature Google Ads campaigns.In this episode of Growing eCommerce, the hosts break down how to properly use ROAS as a bidding signal and explore the latest transparency updates to Google's Performance Max (PMax) campaigns.The Problem with ROAS as a Profit Proxy: Many advertisers use ROAS as a stand-in for profit. However, as campaigns scale, incremental returns flatten out. A 600% ROAS does not guarantee your next ad dollar will yield the same profit margin.ROAS is a Communication Vessel, Not Just a Goal: Setting a blanket ROAS target across multiple campaigns is a strategic mistake. ROAS is actually your primary bidding signal and pacing tool to steer Google's algorithms.Dynamic vs. Static Targeting: Advertisers should move away from adjusting ROAS based on "gut feeling" and adopt a scientific, data-driven approach based on specific campaign constraints.Resources & Expert LinksFREE smec Advanced Channel Report Script: https://smarter-ecommerce.com/en/google-ads-scripts/pmax-channel-insights/About Mike Ryan:Based in Austria and originally from Boston, Mike Ryan is the Head of Ecommerce Insights at Smarter Ecommerce (smec) with over ten years of experience in retail and PPC landscape. With a robust background spanning retail operations, product management, and digital ads, Mike leverages his multidisciplinary expertise to drive data-informed strategies that help online retailers optimize their performance in an increasingly competitive market.About Christian Scharmueller:As a seasoned veteran in the PPC and Ecommerce space, Christian Scharmüller serves as the CCO & Managing Director of Smarter Ecommerce. With over 12 years of experience at the forefront of ad tech, Christian is a sought-after speaker at major industry events, including SMX and OMR, where he shares insights on high-level e-commerce strategy and the future of retail media.About Smarter Ecommerce (smec) Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight. As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport. Follow smec for performance marketing insights: Website: smarter-ecommerce.com LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh Newsletter: smarter-ecommerce.com/en/newsletter/ Instagram: instagram.com/smarterecommerce

8 Mart yaklaşırken markalar yine hazır.Pembe banner'lar, yüzde 30 indirimler, “Kadınlar Gününüz Kutlu Olsun” mesajları…Peki gerçekten soruyorum:Kadınlar Günü kampanyaları satışları artırıyor mu?Yoksa biz sadece takvim pazarlamasının yarattığı bir algının içinde mi yaşıyoruz?Bu bölümde 8 Mart'ın tarihsel arka planından başlayarak bugünkü e-ticaret gerçekliğine kadar uzanan net ve veri odaklı bir analiz yapıyorum.• Kadınlar Günü nasıl ortaya çıktı?• 8 Mart haftasında e-ticaret hacmi gerçekten artıyor mu?• En çok hangi yaş aralığı alışveriş yapıyor?• En çok alışveriş yapan cinsiyet kim?• Hangi ürün kategorileri zirve yapıyor?• Kozmetik mi, takı mı, çiçek mi, küçük ev aletleri mi?• “Kendine hediye alan kadın” psikolojisi mi daha güçlü, yoksa “hediye alan erkek” mi?Bu bölümde çok net bir gerçeği konuşuyoruz:En çok kazanan marka en çok indirim yapan değil, en doğru psikolojiyi okuyan markadır.Kadınlar Günü döneminde en büyük 5 hatayı açıklıyorum:Sadece indirim yapmak, segmentasyon yapmamak, CRM listesini kullanmamak, remarketing'i son güne bırakmak ve herkese aynı mesajı göstermek…Ayrıca şunu da detaylıca anlatıyorum:Yapay zeka bu kampanya döneminde nasıl kullanılmalı?• Segment tahmini ve davranış analizi• Erkek ve kadın hedef kitleye ayrı reklam mesajı üretme• Aynı ürün için 10 farklı duygu temelli kreatif oluşturma• ROAS'a göre otomatik bütçe artırma modelleri• Chatbot ve yapay zeka destekli satış asistanı ile dönüşüm oranını artırma• Son 72 saatte FOMO etkisi yaratma stratejisiEğer markanıza 8 Mart kampanyası planlıyorsanız bu bölüm sizin için net bir yol haritası olacak.Bu bölüm sadece “kampanya yapın” demiyor.“Doğru kampanyayı doğru psikolojiyle yapın” diyor.Kadınlar Günü bir indirim günü mü?Yoksa marka konumlandırma fırsatı mı?Satış mı kazanacaksınız, marka değeri mi inşa edeceksiniz, yoksa ikisini birden mi?Cevap stratejide.Bu bölümü dinledikten sonra kampanyanıza farklı gözle bakacağınıza eminim.Türkiye'de Dijital Pazarlama Podcast'ini takip etmeyi unutmayın.Bölümle ilgili görüşlerinizi benimle paylaşabilirsiniz.Reklam ve iş birlikleri için faruk@joykek.comInstagram: @frktprkŞimdi soruyorum…Takvimi mi yönetiyorsunuz, yoksa takvim mi sizi yönetiyor?

What if your mobile app strategy was holding back your entire company's growth? In this episode, Amanda and Adam of Branch welcome back Matt Hudson, founder of BILDIT, to discuss why mobile-first thinking isn't just about technology—it's an organizational imperative. From breaking down the real ROI of app investment and the myth of channel cannibalization, to preparing your ecommerce business for AI discovery optimization, Matt shares hard-won lessons on aligning teams, personalizing customer experiences, and staying ahead of LLM-driven search trends. Whether you're scaling retail, launching a mobile strategy, or wrestling with how to compete in an AI-first world, this conversation cuts through the noise to deliver actionable insights that will reshape how you think about customer engagement across all channels. Links and Resources: Matt Hudson on LinkedIn BILDIT website Branch - Mobile Attribution Platform and App Analytics Solutions For Enterprises Today's topics include: How to determine if your ecommerce business actually needs a mobile app Why organizational alignment across teams matters more than technology The critical difference between SEO and AI discovery optimization How to immediately implement AI-ready data on your site today Why React Native and cross-functional web-and-mobile teams accelerate app growth How AI personalization works at scale using embeddings and vectors Quotes from Matt Hudson: “The entire org of your company, no matter how big or small, has got to be vested in the growth of the mobile app.” “You know who doesn't care about cannibalization? The customer. The customer. They want the easiest experience to convert.” “If the mobile app doesn't improve your ROAS, your return on ad spend, nobody's going to do anything with it."

Send a textOne team grew social reach from 7 million to 12+ million impressions. Engagement exploded. Video views were up.ROAS? 7–8x.And yet… single-game ticket sales stayed flat.In this episode, Jeremy breaks down why awareness alone doesn't create growth, the difference between monetizing demand vs. multiplying it, and how to structure your funnel so reach actually turns into repeat buyers.Key TopicsWhy a strong ROAS can still hide a growth ceilingMonetizing demand vs. multiplying demandThe 3 Ad Buckets every sports team must useWhy frequency problems get mistaken for awareness problemsThe overlooked “Game 2 Strategy”Database growth as a revenue multiplierWhy timing sales ads to 24–48 hour buying windows mattersThe Core LessonThis team didn't hit a wall. They hit a ceiling.Their ads worked. Demand exists.But their funnel wasn't engineered to move fans from awareness → intent → repeat behavior.The 3 Ad Buckets FrameworkEvery ad must live in one of three buckets:1. Audience Building - Build familiarity and retargeting pools.2. Buyer Warming - Reduce friction and drive traffic.3. Buyer Ready - Sell tickets.If every ad says “Buy Now,” none of them function like true sales ads.Platforms optimize for engagement — not wallet behavior.They'll find people who:WatchLikeCommentShareThey are not automatically optimizing for:Selecting a dateBringing a familyBuying multiple gamesThat behavior must be engineered.This team likely:Re-activated past buyersSold to an existing poolImproved efficiencyBut didn't expand the buyer base.That's a frequency problem — not an awareness problem.5 Layers That Unlock GrowthCapture Before Conversion – Own the relationship early.Retargeting Discipline – Structured audience building.Separate Content Tracks – Entertain and sell.Game 2 Strategy – Opening Day is marketing. The rest is sales.Group Data Capture – 50 tickets sold ≠ 1 contact captured.Database growth = revenue growth.The Timing Insight Most Teams MissMost single-game tickets are purchased within 24–48 hours of the game.If your conversion ads aren't strongest during that window, you're fighting buying behavior.Align your ads with when fans are ready to act.Timestamps00:00 – Massive reach, flat sales 01:16 – The 7–8x ROAS breakdown 03:30 – Monetize vs. multiply demand 05:14 – The 3 Ad Buckets 08:16 – Engagement vs. buyer behavior 12:57 – 5 growth unlocks 19:43 – Ceiling vs. wall 20:20 – Timing matters 21:52 – Self-audit questionsEpisodes mentioned:Episode 125 - “I Saw Your Ad—But Didn't Buy”: Fixing the Fan Follow-Up FunnelEpisode 111 - Building Your Marketing Budget Like a Funnel: Awareness to ActionEpisode 132 - The 35,000 Visitor Problem: Why More Traffic Can Tank Your ProfitsSports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Rob Schimmenti is flipping houses in New York City — one of the most competitive real estate markets in the country — and closing 15 high-margin deals per year primarily through driving for dollars. In this episode, he breaks down his real numbers, how he generated nearly $3M from 26 deals, why his driving-for-dollars list produces bigger spreads than PPC or high-equity lists, how he calculates ROAS, and the simple postcard tweaks that improved his response rates. If you want to compete in a saturated market without a massive team or complicated funnels, this is a practical look at what's actually working.   KEY TALKING POINTS: 0:00 - Intro 0:50 - Rob Schimmenti's Business 1:42 - Learning From Alex Hormozi 3:28 - His First Deal Under Contract 7:22 - Fractional Ownership Process 10:11 - Finding ROAS & His Next Deal 13:30 - Closing Costs In NY 14:35 - What His Team Looks Like 16:21 - Driving For Dollars 20:28 - D4D vs List Building 23:11 - How He's Improved His Postcards 26:57 - Where To Find Rob & Closing Thoughts 29:07 - Outro   LINKS: Instagram: Rob Schimmenti https://www.instagram.com/robschimmenti/   Website: Cash 4 Keys https://www.cash4keys.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/

Si muchas veces te encuentras saltando de un informe a otro o no sabes bien qué informe usar a la hora de analizar las campañas de PPC, este es tu episodio. Hablaremos de qué informes predefinidos mirar, de cómo hacer cuando necesitas algo más personalizado y por último, os diremos algunos trucos para mejorar esos informes. 0:00 Intro0:10 Miscelánea1:50 Nuestra Semana15:36 PPCCast+22:11 Noticias de la Semana29:33 Tema Principal1:03:18 RecomendacionesURL Episodio: https://ppccast.com/podcast/276-informes-basicos-que-deberias-utilizar-para-analizarPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

In this episode of Growing eCommerce, Mike Ryan and Chris debunk three persistent myths that are still holding retailers back in 2026. While everyone is distracted by the hype of UCP and Agentic Commerce, many accounts are bleeding efficiency due to outdated structures like the "Heroes & Zombies" matrix and one-dimensional margin buckets.We break down why these old-school tactics create self-fulfilling prophecies of failure and share what sophisticated retailers are doing instead to balance volume, margin, and the new reality of AI-driven search.In this episode, we cover:The "Zero Click" Wake-Up Call: Why the shift to walled gardens means you need to fix your tactical basics now before the ecosystem changes forever.Myth #1: Heroes & Zombies: Why classifying low-volume products as "zombies" is a logical flaw that starves your potential growth engines. We explain the danger of using historical data to doom new products.Myth #2: Margin Buckets: Why segmenting campaigns by gross margin % (e.g., 0-5%, 5-10%) is dangerous. Mike shares data showing how this ignores conversion volume and pricing strategies, leading to "death by optimization."Myth #3: PMax vs. Standard Shopping: It's no longer an either/or decision. We discuss the rise of hybrid setups and why Standard Shopping is actually gaining cost share again.Key Takeaways:Don't rely on single-dimensional data: Grouping products solely by ROAS or Margin % ignores critical context like seasonality, price competitiveness, and absolute profit.Standard Shopping isn't dead: Even Google is now advocating for hybrid use cases, such as using Standard Shopping for query filtering or specific inventory control.+1The "Self-Fulfilling Prophecy": If you put a new product in a "zombie" campaign with low budget because it has no data, it will never get data. You need a multi-dimensional scoring strategy.About Mike RyanBased in Austria and originally from Boston, Mike Ryan is Head of Ecommerce Insights at Smarter Ecommerce (smec). With 10+ years in retail and PPC, and experience across retail operations, product management, and digital advertising, he helps online retailers turn data into strategies that improve performance in a highly competitive market.About Christian ScharmüllerChristian Scharmüller is CCO & Managing Director at Smarter Ecommerce and a long-time expert in PPC and e-commerce. With 12+ years in ad tech, he's a regular speaker at major industry events such as SMX and OMR, sharing insights on e-commerce strategy and the future of retail media.About Smarter Ecommerce (smec) Smarter Ecommerce (smec) helps e-commerce brands scale profitably with AI-driven PPC automation—optimizing for business outcomes while keeping strategic control in the hands of marketers. The platform activates first-party data (e.g., margins, CLV, core business metrics) to automate campaign optimization toward profitability and efficient growth, with transparent insights that reduce manual work and free teams for strategic oversight. As a Google Premier Partner and three-time Microsoft Retail Partner of the Year, smec manages €500M+ in ad spend and drives €5B+ in annual e-commerce revenue for 350+ global retail clients, including THG, Snipes, REWE, and Intersport. Follow smec for performance marketing insights: Website: smarter-ecommerce.com LinkedIn: linkedin.com/company/smarter-ecommerce-gmbh Newsletter: smarter-ecommerce.com/en/newsletter/ Instagram: instagram.com/smarterecommerce

►  State Of Meta Ads WorkshopIn this episode, Josh and Dylan break down GEM (Generative Ads Model)—Meta's new advertising “brain” - and why it's not a small update… it's a complete shift in how your ads get rewarded or even worse - punished. Meta used to optimize for clicks, watch time, and engagement. Now it's optimizing for true interest alignment. If your ads get engagement but won't scale…If your ROAS feels unstable…If performance feels harder than it did a year ago…This episode explains why.► Get Breezeway & Never Second Guess Your Meta Ads Again-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Visit Our Website For Training and Resources ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Learn About Our Mentorship Program For Ecom Brands Making Over $10k/month ► Checkout Our Software, Breezeway - Never Second-Guess Your Meta Ads Again ► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok |

Join my FREE Facebook Ads Skool Community

In this conversation, Vassilis Douros and Marc Binkley delve into the complexities of measuring ROI in marketing. They discuss common misconceptions about ROI, ROAS, and MER, emphasizing that these metrics often lead marketers to focus on short-term efficiency rather than long-term effectiveness. The duo highlights the importance of collaboration across teams to ensure that marketing promises align with operational capabilities, ultimately driving sustainable growth. They advocate for a shift in focus from mere ratios to understanding the broader implications of marketing investments on future cash flow and customer relationships.If you're being measured purely on short-term efficiency metrics, this conversation will change how you think about growth.ROI isn't a marketing number. It's a team sport.TakeawaysROI is often misunderstood as a measure of efficiency rather than effectiveness.Chasing high ROI can lead to short-term thinking and limit growth.Marketing success requires collaboration across teams, not just within marketing.The promise to the customer must be memorable, valuable, and deliverable.Focusing solely on financial ratios can obscure the true health of a brand.Long-term ROI is built on consistent delivery of promises to customers.Marketing should be viewed as a growth driver, not a cost center.Incrementality is crucial to understanding the true impact of marketing efforts.Operational efficiency is key to fulfilling marketing promises.Winning in marketing is a team sport, requiring alignment across departments.Chapters00:00 - Understanding ROI in Marketing03:00 - The Dangers of Chasing High ROI05:57 - The Importance of Team Collaboration09:55 - The Promise to the Customer11:58 - Shifting Focus from Ratios to RevenueSources:Ambler, T. (2000). Marketing Metrics. Business Strategy Review, 11(2), 59-66.Binkley, M. (2024). 35 Factors that Affect Marketing ROI. Quatical Fractional Marketing Leadership.B2B Institute & WARC. (2024). Making a Promise to the Business Customer: Why Customer Promise Campaigns are Even More Effective in B2B than B2C. LinkedIn.Calgary Marketing Association & Stone-Olafson. (2024). Shaping Success: Alberta's Marketing Landscape and the Trends Influencing ROI.Duhigg, C. (2012). The Power of Habit: Why We Do What We Do in Life and Business. Random House.Kaushik, A. (2023). The Best Marketing ROI Formula: Incremental Net Profit ROI!. Occam's Razor.Martin, R., & B2B Institute. (2023). Making a Promise to...

In this episode, we explore why high ad performance numbers don't always lead to a profitable business. Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate truth. You will learn how to use better tools to track real profit and why a brand-first approach is the secret to scaling a lifestyle business.Topics discussed in this episode:  Why a 3x ROAS might still mean losing money.How vanity metrics point brands in the wrong direction.What makes MER a cleaner way to track impact.Why ROAS is easy for media buyers to inflate.How to sync Shopify and Meta for better tracking.What "A-plus players" with brand experience offer.How a 12-month forecast ensures future profitability.Why lifestyle brands keep creative close to home.What CFO-grade tools reveal about true contribution. Links & Resources Website: https://www.sunnysidecalifornia.com/LinkedIn: https://www.linkedin.com/in/mattraminick/ Instagram: https://www.instagram.com/sunnysidecaliforniaGet access to more free resources by visiting the show notes at https://tinyurl.com/5enfjcrb______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don't miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

What if you could run Facebook ads that get 3x ROAS—and your VA could manage them in 30 minutes a week?I've been running Facebook ads since 2010. And I can tell you: ads have never been easier or more profitable than right now.At the end of last year, our lead magnet ads slowed down. So I tested what Facebook was actually rewarding with the Andromeda changes. The results? 3x ROAS at the most expensive time of year. And a simple weekly system that takes less than 30 minutes to manage.If you've been avoiding Facebook ads because they seem too complicated—this episode is for you.I'm breaking down what changed, why it's working, and the exact weekly checklist we use to run profitable ads without needing an ads expert.Want to learn our exact system?If you're in one of our coaching programs, check the calendar for our live Facebook Ads training.Not a client yet? DM me on Instagram: @hellofunnels and let's chat!

Send Jackie A Message!Another Pilates studio just opened down the street. Another yoga space launched with “expert teachers” and a “welcoming community.” And suddenly, referrals feel slower, growth feels harder, and you're wondering what actually makes a studio stand out anymore.In this episode, Jackie Murphy breaks down exactly how one Pilates studio generated $81,605 in revenue over a single Black Friday weekend—and why it had nothing to do with luck, hustle, or having “better teachers.”You'll learn why the old boutique fitness playbook (word-of-mouth and hoping people find you) no longer works, how omni-channel marketing and paid ads now drive growth, and why changing less and repeating what works is the real path to sustainable profit.Jackie walks you through the strategy behind the sale: waitlists, consistent messaging across every platform, ads that supported (not replaced) organic marketing, and why a $226 ad spend produced a 359x return.If competition feels intimidating right now, this episode will show you how to stop reacting—and start leading.Timestamped Outline[00:00] Why competition feels louder in 2026[02:30] The $81,605 Black Friday case study[05:30] Change less, evaluate more, repeat[07:30] Omni-channel marketing explained[10:00] Why Black Friday doesn't start on Black Friday[12:30] Email + SMS + ads working together[15:00] The $226 ad spend breakdown (359x ROAS)[18:00] Why ads work better when they support organic[21:00] Long-term nurturing vs short-term sales[24:00] Setting big goals without attaching fear[27:00] Why this is possible for your studio tooKey Takeaways Competition isn't the problem—unclear messaging is“Great teachers” is not a differentiator anymoreSustainable profit comes from repeating proven campaignsOmni-channel marketing makes buying easierAds amplify what's already working organicallyYou don't need a massive ad budget to get massive resultsLong-term trust builds high-ticket sales like annual membershipsPull Quotes“Change less. Evaluate more. Repeat.”“Black Friday doesn't start on Black Friday.”“Ads don't replace organic marketing—they support it.”“People don't buy the first time they see something.”“You don't need hustle. You need a plan.”FAQ (AEO-Optimized)Why doesn't word-of-mouth work like it used to for yoga studios? Because the industry is more saturated. Consumers have more options and need clearer messaging to choose.Do yoga and Pilates studios really need paid ads now? Yes—organic marketing alone no longer reaches enough people. Ads help amplify what's already working.How much should studios spend on ads for campaigns like Black Friday? There's no one number, but this case study shows that even low ad spend can produce high returns when paired with strong messaging.Is Black Friday still worth it for boutique studios? Yes—when it's planned in advance, supported by trust, and aligned with your long-term strategy.What makes a Black Friday sale successful?Work with Jackie Murphy Say Hi on Instagram @studioceoofficial 3 Marketing Mistakes Yoga & Pilates Business Owners Make: https://www.jackiegmurphy.com/3-marketing-mistakes Join The Studio CEO Program: https://www.jackiegmurphy.com/studioceo

Nathan is sharing five key business tips to help you navigate the current economy and achieve long-term success. This is essential business advice for anyone looking to understand how to make money effectively in today's world. Are you famous on social media but broke in the bank? If you have the followers and the aesthetic but your accounts aren't growing, it's time to change what you're measuring. Nathan shares 5 specific, high-level metrics that every key decision-maker needs to track to survive the new economy. From the death of standard ROAS to the rise of "Share of Answer" in AI search, this is the data-driven blueprint for 2026. #IROAS #AISEO #marketingstrategy Watch the full episode.  Watch the LTM Podcast Shorts playlist. Watch the The Entrepreneur Grind playlist.

Amazon's 2026 Big Spring Sale dates are set. Sponsored Brands ads no longer need custom titles/creatives. TikTok Shop sellers react to the new shipping change.   We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level.   Amazon quietly revealed the 2026 Big Spring Sale is back on March 25-31, shown inside Seller Central's Deals/Lightning Deals section, where some products are already being flagged as eligible. Sellers should start planning promos now—locking in Lightning Deals early or lining up Prime Exclusive Discounts ahead of the event. Exclusive: Some TikTok Shop sellers are pulling back as the platform moves to end independent shipping in the U.S. https://www.modernretail.co/operations/exclusive-some-tiktok-shop-sellers-are-pulling-back-as-the-platform-moves-to-end-independent-shipping-in-the-u-s/ This week's strategy shows how to uncover competitors' proven sales-driving keywords using Amazon-confirmed data in Helium 10's Brand Analytics (ABA Top Search Terms), not just estimates from Cerebro. Add competitor ASINs, choose high-spike weeks, and filter for more than 1% conversion share to reveal keywords Amazon verifies are converting. New Feature Alerts: Helium 10's TikTok Ads now adds automation rules for GMV Max so you can auto-add high-performing affiliate videos and remove underperformers (like a “negative match” for low ROAS). There's also a new Creative Insights page to track ad, affiliate, and authorized posts in one place and quickly move winning videos into campaigns. Helium 10's Keyword Tracker got a small facelift, and the Boost button is finally back to red instead of blue. Boost is the feature that checks rankings up to 24 times a day across rotating browsing scenarios to track organic and sponsored position. New section-level shopper engagement insights on Brand Stores (Beta) https://advertising.amazon.com/en-us/resources/whats-new/brand-store-insights-at-section-level-beta/ Join our free live AI workshop on Monday, 8 am PT, to learn how to prep your product/brand images and prompts so AI generates the exact look you want. We'll demo it live using real Project X images and show the before-and-after results. Register free at http://h10.me/aimfeb Bradley will be in Dubai next week at the Worldef Conference, filming case studies and potential podcast interviews with sellers in attendance. If you're there, come say hi and message me on Instagram @SeriousSellersPodcast to get on camera. Event info at http://h10.me/dubai In episode 492 of the AM/PM Podcast and Weekly Buzz, Bradley discusses: 00:00 - Introduction 00:43 - 2026 Amazon Big Spring Sale 02:04 - Amazon Sponsored Brand Update 03:22 - Competitor Keyword Sales 05:17 - TikTok Shop Exodus? 08:01 - TikTok Ads 09:44 - KW Tracker Boost 10:55 - Amazon Brand Store Insights 11:45 - Upcoming Events

Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands. With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels. In This Conversation We Discuss: [00:00] Intro[01:09] Getting to know the new product, Realize [02:33] Facing rising ad costs across platforms[04:22] Launching before peak season to save costs[07:10] Questioning the myth that more budget wins[09:31] Challenging the idea that AI replaces strategy[11:30] Callouts[11:40] Unlocking incremental growth on the open web[14:16] Testing new channels with wise budgets[15:17] Running quarterly moonshot experimentsResources:Subscribe to Honest Ecommerce on YoutubePerformance beyond search and social taboola.com/The performance built for advertisers realize.com/Follow Rima Sherman Mattok linkedin.com/in/rima-sherman-mattok-93282739/If you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you feeding your data into AI and assuming the insights it gives you are accurate? What if those confident-sounding answers are quietly steering you in the wrong direction? More agency owners are turning to AI to analyze and interpret performance data, and for good reason. Used correctly, it can save massive amounts of time and move teams beyond using AI to crank out blog posts, ads, or emails faster. But when it comes to attribution, performance analysis, and real decision-making, AI has a dangerous flaw: it's often wrong with absolute confidence. Today's featured guest understands where most agencies go wrong with AI-driven data analysis. He'll break down why large language models frequently misinterpret marketing data, how flawed inputs and assumptions lead to misleading insights, and what it actually takes to get reliable answers from AI without burning budget or making bad strategic calls. Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a marketing attribution platform built specifically for e-commerce brands doing between $5M and $50M in annual revenue. Scott has spent years deep in attribution, analytics, and now AI, figuring out how to separate real signal from noise in an ecosystem where every platform claims the win. He'll talk about how most platforms may be misleading you and the framework he uses to bring sanity back to attribution for serious e-commerce brands. In this episode, we'll discuss: Why AI is sounds smart but gets marketing attribution wrong. Injecting intention into AI. The Five Forces framework to improve your AI data. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. Why AI Sounds Smart But Gets Marketing Attribution Wrong One of the biggest myths around AI is that it's inherently "smart." Scott shared that it took eight months for Wicked Reports to release their AI analyst, not because the tech wasn't powerful, but because it was too confident while being wrong. AI models are designed to sound affirmative. Ask them a bad question, and they'll still give you a polished answer. If you ask ChatGPT if you should jump off a bridge, it'll say, "Yes, that's a great idea," unless you explicitly train it to be critical. That's a massive problem when you're dealing with revenue attribution and ad spend decisions. Another major issue is that AI lacks native understanding of time, which is foundational to attribution. Clicks, impressions, tags, and conversions happen in sequence over days or weeks. Without heavy rules, coaching, and sanity checks layered in, AI can't naturally interpret cause and effect. Left alone, it simply fills in gaps, and those hallucinations can cost you real money. Why Intention and Metrics Matter More Than the AI Tool The first thing Scott's team had to "inject" into the AI was intention. Not all campaigns exist to do the same job. Prospecting, retargeting, direct response, and existing customer campaigns each have different goals and therefore require different scoreboards. If you don't tell the AI what the intention is for each row of data, it will make assumptions. And those assumptions are usually wrong. The "North Star" metrics and leading indicators change depending on what you're trying to accomplish. A prospecting campaign shouldn't be judged the same way as an abandoned cart flow. The second big issue is AI's obsession with ROAS. ROAS is easy to latch onto because it gets rewarded with "thumbs up" feedback, but it's often misleading. If two-thirds of your reported revenue comes from repeat customers via email or SMS, AI might tell you your ads are crushing it when they're not. Simply separating new customers from repeat customers already puts you ahead of 95% of advertisers. The Five Forces Framework for Making Better Attribution Decisions To solve these problems, Scott introduced his Five Forces Framework, (intention, expectation, action, outcome, and optimization) a methodology most agencies simply aren't using. The first force is Intention, which defines both the scoreboard and the timeframe. New customer acquisition might need a 30–90 day window to show results, while an abandoned cart campaign can be evaluated in seven days. Without this context, teams panic too early and kill campaigns that haven't had time to work. The second force is Expectation, which is all about alignment. Brand owners often look at Shopify, GA4, Meta, Google, Klaviyo, and SMS dashboards—all showing different numbers. Without agreeing on a single version of truth, clients freak out and shut down top-of-funnel campaigns after five days because the data "doesn't look good yet." Setting expectations isn't a one-time conversation; it has to be reinforced constantly. Reducing Drama: Use "Scale, Chill, and Kill" to Guide Ad Spend The third force is Action, which includes launching the campaign but only after defining clear boundaries. Scott recommends setting "Scale, Chill, and Kill" zones before you spend a dollar. For example, if your acceptable new customer acquisition cost is $50–$70, that's your Chill zone. Below $50? Scale it. Above $70? Kill it. These predefined rules remove emotion, reduce second-guessing, and dramatically lower what Scott calls "psychic stress" inside agencies and brands. Once campaigns run, the fourth force—Outcome—is simply measuring performance against those zones. Did it scale, chill, or die? Optimization Is More Than Creative Tweaks Most agencies obsess over creative, constantly swapping headlines, images, and copy. For Scott, optimization should be more structured. At his agency, they use a decision log to rank potential actions by impact, focusing on whether the problem is the offer, the creative, the traffic, or the budget. But Scott added a fourth optimization factor most teams miss: signaling. If you don't send the right signals back to ad platforms, your optimization efforts don't matter. Meta, in particular, is very good at claiming credit for conversions it didn't truly drive and if it sees quick conversions, it will chase more of those, even if they're just repeat customers. Training Ad Platforms to Optimize for What Actually Matters To fix this, Scott recommends creating separate events in Meta's Events Manager for new customer purchases versus repeat purchases. That way, ad sets can optimize specifically for the outcome you want. If you're closing existing customers through email or SMS, you don't want Meta learning from those conversions. But when a new customer buys, Meta gets a clean signal and starts finding more people like them. Scott noted that when creative and offer are solid, sharpening signals alone can dramatically reduce acquisition costs within a month. You can even go deeper by signaling based on SKU types, allowing platforms to optimize toward higher-quality or more strategic purchases—not just any conversion they can grab credit for. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Send us a textIn this Coffee Nº5 episode, I sit down with Kat, Founder of Ground AI, to dismantle the myth of the linear career. We go from Hollywood sets to building revenue engines, getting real about why the traditional funnel is broken and how to use data to build actual momentum—not just noise.We'll talk about:Why the "straight line" career is a myth—and a trap.The reality of the "Broken Funnel" and why you can't track ROI the old way.Why being an early adopter (like Kat on YouTube in 2006) pays off.The difference between AI hype and AI that actually drives revenue.Why retention beats ROAS every single time.Knowing when your brand is actually ready for automation (hint: you need a baseline).For more information, visit Kat Garcia's LinkedIn and Instagram.Subscribe to Lara's newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

Josh Funk, PT from Rehab 2 Perform, joins Jimmy live from Graham Sessions to talk about:How communication drives clinical and business successWhen to delegate your brand messagingWhy PTs need to master CAC, ROAS, and internal vs. external languageHow clarity can fuel growth — and bigger paychecksYou'll learn what Rehab 2 Perform did at 4 clinics that set them up to scale — and what most practices overlook when it comes to marketing.GUEST LINKSWebsite: https://rehab2perform.com

Stop obsessing over new audiences and creative tests in Meta ads. We've got something better! Tier 11's John Moran is back to share his latest breakthrough: the Sticky Pixel strategy, the secret to maximising your ROAS in every campaign.Through real-world examples in highly competitive spaces, John reveals how creative diversification and understanding Meta's Andromeda update unlock massive cost reductions. His team has managed to acquire new customers for less than the cost of a click, something that would be nearly impossible if you used traditional Google Ads. We explore the real power of Meta's new audience-building system and how it keeps your pixel "sticky" to past users while optimizing ad spend. This isn't just about theory; it's a strategy backed by data and results. Join us now to discover how you can tweak your current campaigns to reduce cost-per-acquisition and increase your ad performance.In This Episode:- What is the Sticky Pixel Strategy?- Case study: application of the Sticky Pixel Strategy- Limitations of messaging testing in driving results- Results from broad targeting in TRT campaigns- Overcoming objections with targeted messaging- Using the feeder strategy in Meta ads- Final takeaways on Meta ads spend and strategyMentioned in the Episode:Partner With Tier 11's Marketing Experts: https://www.tiereleven.com/apply Tier 11 nCAC: https://www.tiereleven.com/ncac Creative Diversification Package: https://www.tiereleven.com/cd Tier 11 Data Suite: https://www.tiereleven.com/what-we-do/data-suite Listen to Previous Ad Lab Live Sessions: tiereleven.com/youtube Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn - https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram -