Podcasts about roas

Michael and Shane White are back — and this time, they're taking on the wild world of AI video ads. You've probably heard the hype, but here's the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you're camera-shy).So grab your headphones and your favorite coffee mug — it's time to talk about launches, AI, and the future of Amazon PPC.

6x Your Ad ROI: The Power of Google Reviews for Cash Practices In this episode, Doc Danny Matta breaks down how one simple factor—Google reviews—can transform your return on ad spend (ROAS) from 2x to 12x. Using a real example of two nearly identical clinics, he explains why social proof is the difference between average and elite marketing results, and how to build a system that keeps reviews (and new patients) flowing. Quick Ask Help us reach our mission of adding $1B in cash-based services to the profession—share this episode with a clinician friend or post it to your IG stories and tag Danny. He'll reshare it! Episode Summary Case Study: Two clinics, same ads, same demographics—one made 12x ROI, the other only 2x. The difference? 250 Google reviews vs. zero. Intent-based ads win: Google search leads are high-intent buyers looking for a real solution, not just scrolling. Social proof = trust: Buyers skip clinics with few or no reviews. Local reputation heavily influences clicks and conversions. AI search impact: Platforms like ChatGPT and Gemini still pull heavily from Google data—especially reviews—for local service rankings. ROI math: A 12x return means hiring faster, filling schedules, and scaling with confidence; 2x means ads are barely sustainable. How to 6x Your Return on Ad Spend Ask in person: Don't automate gratitude. When a patient shares a big win, that's your moment to ask for a review. Make it easy: Text them the direct Google review link right then. If they use Gmail, they're likely already logged in—instant review. Follow up: People get busy. Email or text them again a few days later with the same link and a quick thank-you note. Train your staff: Encourage your team to ask happy patients too—especially those they love working with. More ideal patients come from more aligned reviews. Automate wisely: Use email triggers to request reviews mid or post plan of care, but never rely on automation alone. Mindset & Systems Fundamentals matter: Gathering reviews may not feel flashy, but it's like dribbling with your non-dominant hand—it changes your game. Track outcomes: Compare ad performance monthly. Reallocate spend toward high-ROI locations with more social proof. Empower your team: Remind staff that reviews bring in more of the patients they enjoy treating—reducing burnout and improving morale. Notable Quotes “The difference between a 2x and a 12x ROI isn't your ad—it's your reviews.” “Social proof is your digital word of mouth. It's what people trust before they ever meet you.” “This is like dribbling with your non-dominant hand. It's not sexy—but it wins games.” Pro Tips You Can Use This Month Audit your listings: Count your Google reviews and compare them to competitors in your area. Create a script: Role-play how your staff asks patients for reviews at the right time. Use Gmail leverage: Focus on patients with Gmail accounts—they can review you in seconds. Celebrate wins: Share positive reviews in team meetings to reinforce the habit. Measure ROI: Track ad results before and after review pushes. The data will speak for itself. Action Items Text your Google review link to 5 happy patients today. Train your team to ask at every discharge or major breakthrough moment. Follow up once per week with anyone who hasn't yet left a review. Revisit your Google Business Profile—add photos, services, and recent updates to boost visibility. Programs Mentioned PT Biz Part-Time to Full-Time 5-Day Challenge (Free): Clarify your numbers, pick your best path to full-time, and build your one-page business plan. Resources & Links PT Biz Website Free 5-Day PT Biz Challenge About the Host: Doc Danny Matta—staff PT, active-duty military PT, cash-practice founder & exit; now helping 1,000+ clinicians start, grow, and scale with PT Biz.

Ready to scale your ads with precision? Apply now to access Tier 11's expert strategies and unlock smarter, data-driven growth for your business!Schedule a discovery call: https://www.tiereleven.com/apply-now Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Performance Max campaigns, two of Google Ads' most popular scaling strategies. After moving $40,000 between the two strategies, John Moran breaks down the performance data, including customer acquisition, return on ad spend (ROAS), and conversion rates. The results show that while PMax often promises more efficient scaling, Standard Shopping consistently delivers similar, if not better, results in certain scenarios. Whether you're an agency or a solo marketer, understanding the strengths and weaknesses of each approach can lead to smarter, more profitable ad strategies. Join the conversation now and start scaling your Google Ads the right way!In this episode:- Introduction to the ad flow funnel- Standard Shopping vs. Performance Max for scaling- Testing $40K swings between campaigns- Differences in results between PMax and standard shopping- Why Performance Max fails at scale- Final verdict: Standard Shopping wins at scalingListen to this episode on your favorite podcast channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We appreciate your support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran:LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn -

Are you tracking marketing numbers or the right marketing metrics that actually grow your clinic? Dr. Pete and Dr. Stephen reveal the ten metrics that matter most so you can attract seekers, raise show rates, and spend your ad dollars with confidence. They walk through how to organize internal, external, and digital lead streams, define what makes a true lead, and keep reactivations on your weekly scorecard. On the financial side, you will see how CPL, CAC, LTV, LTGP, ROI, and ROAS connect the dots between marketing and money, giving you the clarity to scale with certainty.In this episode you will:Learn how to organize attraction into internal, external, and digital lead streams with clear targets.See how to define a lead, an opportunity, and a conversion so your numbers are apples to apples.Discover how to raise Day 1 how rate toward 90% using stronger day-zero processes.Understand why reactivations belong on a weekly scorecard and how they drive net momentum.Connect dollars to results using CPL, CAC, LTV, LTGP, ROI ratios, and ROAS. Episode Highlights01:32 - Learn how to identify the marketing metrics that actually grow your practice.02:21 - Discover how the patient journey begins with seekers and why your message matters.03:00 - Understand the heart-head-hands-feet framework and how it shapes marketing clarity.06:15 - Find out the two categories of metrics that give you the clearest picture of growth.08:13 - See how internal, external, and digital lead streams work together.10:56 - Learn to separate operations metrics from business metrics for better focus.13:19 - Discover how a scoreboard builds focus, accountability, and results.17:06 - Learn how internal, external, and digital leads should stay balanced for healthy growth.19:03 - Discover how to set targets and benchmarks so your marketing goals stay on track.20:56 - Learn how to define a true lead so your reporting stays consistent.21:43 - See how tracking show rate turns leads into real opportunities.23:48 - Learn why reactivations drive net momentum and should be on your scorecard.24:16 - Discover how improving day-zero processes can raise your show rate.28:14 - Understand the five financial metrics that reveal efficiency and effectiveness.29:22 - Discover how LTV and LTGP show long-term growth and profit potential.30:59 - Learn how ROI ratios and ROAS guide smarter marketing investments.32.39 - Coach Oz chats with Success Partner, Dr. Andrew Powell of Better Balance Orthotics, who shares his journey from struggling with flat feet to pioneering orthotics that truly improve posture, balance, and overall patient outcomes. Discover how these innovative orthotics go beyond traditional solutions—helping not just with foot pain but also with headaches, back issues, and fall prevention. Resources MentionedDownload your copy of the Top 10 Marketing Metrics here: https://theremarkablepractice.com/podcast-ep326-mktgmetricsJoin the TRP Remarkable Attraction Immersion - Oct 24 & 25 in Adelaide, AUS - https://theremarkablepractice.com/upcoming-events/For more information about Better Balance Orthotics please visit: https://betterbalanceorthotics.com/Schedule a Strategy Call with Dr. Pete - https://go.oncehub.com/PodcastPCPrefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1To listen to more episodes, visit https://theremarkablepractice.com/podcastor follow on your favorite podcast app.

INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Most brands feel the Meta ceiling: spend more, ROAS drops—cut spend, volume collapses. In this episode, we unpack why that happens and how to scale profitably by understanding your natural CAC, the Meta auction mechanics, and the non-linear trade-off between efficiency and volume. You'll learn how CPMs reflect marketplace equilibrium, why “two-to-one ROAS” shows up at scale, and what actually moves results: estimated action rate, post-click profit optimization, and business design that supports volume.We walk through a practical playbook: identify your current natural CAC; use higher-quality, message-market-fit creative to penetrate deeper at the same bid; optimize profit per click (upsells, offers, bundles, pricing tests); explore new audiences/angles; ship new products to unlock fresh demand; and engineer the P&L (opex, supply chain terms, staffing, capital) so you can win more auctions without burning margin. If you run a 7–9 figure brand and care about scaling with profitability, this is the meta-ads episode that pays for itself. What you'll take away:• How Meta's auction actually prices your customer and why CAC “settles.” • The marginal frontier concept and why scale/efficiency is non-linear.• The levers that raise volume without wrecking contribution margin: creative EAR, profit-per-click tests, LTV expansion, and capitalization strategy.//CHAPTER TITLES:00:01:44 - What Is Natural CAC?00:04:40 - High Volume Meta Ads00:05:41 - Your Brands Natural Customer00:08:10 - Breaking Down How Ad Auctions Work00:12:21 - Why Meta CPM's Have Gone Up00:17:35 - The Value of a Specific Search Term00:20:51 - The Importance of a Strong LTV00:25:06 - How To Win At Cost Thresholds?00:35:42 - Lowering Your OpEx00:37:58 - The Best Brands DO THIS//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Episode SummaryDigital advertising promised perfect accountability—laser-sharp targeting, flawless attribution, and measurable results down to the last click. But what if the data has been lying to us all along?Dr. Augustine Fou, former Chief Digital Officer and independent ad fraud researcher, reveals why the "1% fraud rate" you've been hearing for a decade is dangerously wrong. In this eye-opening conversation, he exposes the systemic incentives that allow ad fraud to thrive, costing advertisers billions while enriching middlemen, platforms, and fraudsters.You'll discover how a major hotel chain found their "incredible" ROAS completely evaporated when they turned off campaigns for one week. Why "audience expansion networks" are actually "fraudience networks" filled with bots. And how placement reports from your DSP are systematically fabricated because fraudulent sites lie about their domains in bid requests.Dr. Fou doesn't just diagnose the problem—he provides concrete, actionable solutions. Learn the one campaign setting that eliminates 90% of fraud instantly, why paying higher CPMs actually saves you money, and how to measure what actually matters: Human CPM (HCPM), not just impressions.This isn't about pointing fingers. It's about upgrading your analytics so you can finally see what's really happening with your ad spend—and take back control.Key TakeawaysThe 1% Lie: Legacy verification vendors have reported ~1% invalid traffic for 10 years straight—not because fraud is low, but because that's all they can detectThe Attribution Illusion: View-through conversions and ROAS reports massively over-attribute sales that would have happened anywayEveryone Benefits But You: Ad exchanges, agencies under budget pressure, verification vendors, and even marketers protecting their jobs all profit from the status quoFraudience Networks: Turning off audience expansion on Facebook, Google, TikTok, and other platforms immediately eliminates 90% of fraudThe CPM Trap: Lower CPMs aren't "cost efficiency"—you're just buying 10x more impressions where only 10% reach humans, making your effective Human CPM 10x higherPlacement Report Fiction: Sites lie about their domain in bid requests, so your blocklists don't work and your reports show clean inventory that doesn't existThe Turn-Off Test: Run holdout experiments—turn off campaigns in one state or for one week and measure if sales velocity actually changesTimestamps00:00 - Introduction: The Promise vs. Reality of Digital Advertising02:58 - Dr. Fou's Journey: From MIT Chemistry to Ad Fraud Research05:54 - Why Everyone Dismissed the Warnings (Including Marc)09:12 - There's No "Typical" Fraud Rate: From 1% to 100% Depending on What You Buy11:58 - The Attribution Problem: Why Your ROAS Reports Are Fiction14:56 - The Incentive Structure: Why Everyone Profits From Fraud Except Advertisers17:58 - When Does This Become a Shareholder Problem?26:59 - Red vs. Blue: Why You Must Measure Both Bots AND Humans29:27 - The CPM Misconception: Price vs. Cost Efficiency32:54 - Fraudience Networks: Turn Them Off and Save 90% Immediately36:04 - How Bots Game Retargeting and Audience Segments40:04 - Best Practices: Inclusion Lists, Direct Buying, and Turning Off Audience Networks42:15 - The Placement Report Scam: Why Your Blocklists Don't Work47:00 - The Footfall Fraud: How Ad Tech Gamed In-Store Attribution52:01 - Moving Away From Black Box Algorithms56:04 - Reframing the Conversation: From "Fraud" to "Better Analytics"Guest BioDr. Augustine Fou is a former Chief Digital Officer, independent ad fraud researcher, and creator of FouAnalytics—an analytics platform that measures both bot traffic (red) and human traffic (blue) to give advertisers unprecedented...

BEHIND THE SCENES STUDIOWork with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//Most media buyers run “test campaigns” on Meta to find creative winners. But after months of testing and reevaluating, I've eliminated test campaigns entirely—and performance has improved.In this episode, I break down my updated approach to creative testing on Meta ads:- Why launching ads directly into scale campaigns works better than test campaigns- How manual bids and target ROAS outperform auto-bid setups- What to do about false negatives and why they're overblown- When (and how) to use “warm-up” campaigns or flexible ads to boost performanceIf you're an eCommerce operator or growth marketer struggling with wasted ad spend, suppressed creatives, or inefficient testing structures, this guide will give you a repeatable framework for smarter testing and scaling.//CHAPTER TITLES:00:01:15 - Setting Up An AJF Growth Ad Account00:04:19 - Changing My Tone On Test Campaigns (Use Scale Ads)00:07:23 - Why Your Ads Get Low Spend?00:17:40 - How Did We Test My Hypothesis00:21:05 - Scale The Winning Ads00:27:10 - Efficiency Is THE PATH to Scale00:34:04 - The Results Of Running Test Campaigns00:34:50 - The Warmup Campaign Strategy00:38:24 - Flexible Creative Categories00:44:10 - What Ad Campaigns Truly Work?//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Are Google Ads worth it for your studio or practice? If you've ever wondered why ads don't seem to work for you—or why you're spending thousands each month without seeing results—this episode is for you.I'm walking you through the anatomy of a Google Ad and breaking down how to set up campaigns the right way so you can start generating consistent, high-quality leads.Inside the episode, you'll learn:The three types of Google Ad campaigns every brick-and-mortar business should run: non-brand, brand, and competitor.Why keywords and search intent matter more than anything else—and how to choose the right ones.How to structure campaigns, ad groups, and ads so your Pilates, yoga, or physical therapy clients land on the right page every time.The math behind cost per lead (CPL), conversion rates, and return on ad spend (ROAS)—and why even a $60/day budget can create thousands in revenue.The key difference between running ads on Google vs. Meta (Facebook/Instagram) and how to use them together for better results.Google Ads aren't about throwing money at the wall—they're about strategy, structure, and tracking. When done right, they can be one of the fastest ways to get new clients in your door and grow your boutique fitness or wellness business.✨ Want help learning and applying these strategies?Join the Inner Circle waitlist: christagurka.com/mentorshipOr schedule a 1:1 coaching call with me to walk through your setup step-by-step.

In dieser Folge des Onlineshop Geflüster Podcasts schauen wir uns an, warum der ROAS in Meta oft ein verzerrtes Bild liefert – und was du stattdessen messen solltest, um den echten Erfolg deiner Kampagnen zu beurteilen. Wenn du wissen willst, wie du deinen Adspend wirklich bewertest und profitabel skalierst, ist das hier deine Folge. Viel Spaß beim Anhören! Dein Berend. __________ Mache den ersten Schritt und buche dir eine kostenlose SHOPANALYSE: https://www.berend-heins.de/termin Wenn du sofort tiefer einsteigen willst: Hol dir mit unserem Onlinekurs die kugelsichere Komplettanleitung für profitable Meta Ads im eCommerce.

„Ich will ja gar nicht irgendwann alles verstanden haben – sonst wäre doch der ganze Zauber und die kreative Weiterentwicklung weg.“ roas_one

Laurent Kretz reçoit Guillaume Escolier, cofondateur de WAX, et Thomas Pedegaye, fondateur d'Email Club. Dans cet épisode sponsorisé, ils délivrent un mode d'emploi pour exploiter au mieux deux canaux CRM complémentaires : l'e-mail et WhatsApp. Alors qu'Email Club s'impose sur le premier canal de CRM, un nouvel outil arrive, WAX, et se voit être un levier complémentaire à ce dernier. Pour cause, une stratégie pragmatique qui a pour objectif de capter les opt-ins et installer des flows qui soutiennent le parcours client. En résultat : une ouverture de 90% dans les 6 premières minutes de lecture, et jusqu'à 20% de récupération sur les paniers abandonnés. Dans cet épisode : 00:00:00 – Introduction 00:05:49 – Pourquoi faire des campagnes WhatsApp ? 00:09:26 – Crash test Black Friday 2023 & ROAS record. 00:14:33 – WhatsApp : cibler les 20% qui génèrent 60 à 75% du CA. 00:17:10 – Collecte d'opt-ins : pop-up mail à WhatsApp. 00:20:03 – Comprendre le Quality score Meta & ses limites. 00:24:07 – Checkout : tracking, expérience client & conversion. 00:28:15 – Le plan de chauffe WhatsApp en 30 jours. 00:34:35 – Back-in-stock & panier abandonné : récupérer jusqu'à 20% de ventes en plus. 00:38:53 – Post-achat WhatsApp : upsell et abonnement. 00:45:54 – Campagnes WhatsApp : early access, co-création.Pour télécharger le guide EmailClub + Wax + Le Panier, laissez-nous votre email dans ce formulaire et on vous l'envoie de suite : bit.ly/lepanier-wax-emailclubEt quelques dernières infos à vous partager :Suivez Le Panier sur Instagram lepanier.podcast !Inscrivez- vous à la newsletter sur lepanier.io pour cartonner en e-comm !Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast AddictLe Panier est un podcast produit par Cosa, du label Orso Media.Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

Add more ad network partners, and you get higher ROAS.That's what the data says.In this episode of Growth Masterminds, John Koetsier discusses the findings of a Moloco, Singular, and SensorTower report analyzing ad network mixes for consumer apps and games. Get the report here:http://bit.ly/46AnDqbJoined by Tom Shadbolt from Moloco and Gastón Laterza from Singular, they explore significant trends in mobile revenue, the importance of diversification in ad spending, and the impact of partner mix on return on ad spend (ROAS). The conversation dives into changing consumer behavior, engagement trends, and the future of mobile marketing strategies, emphasizing the need for marketers to adapt to the evolving landscape.00:00 Introduction to Ad Network Mix for Growth02:09 Trends in Mobile Revenue: Gaming vs. Consumer Apps07:13 The Importance of Diversification in Ad Spend14:40 Analyzing ROAS: The Impact of Partner Mix18:35 Understanding Consumer Behavior and Engagement Trends24:23 The Role of Independent Apps in the Ecosystem

In today's episode, we're joined by George Davis, CMO at Cozy Earth, to talk about their viral social challenge - the Cozy Earth Bed Rot Challenge.George shares the story behind the challenge and how it started as a little MVP test in season one with five employees and a $1k prize, and how it grew into season two with a 24/7 livestream, 50M+ impressions and 15k emails collected. We dig into what worked, where the limits were, the brand's goal of building cultural relevance over direct sales, and how marketing plays of this size stack up against running ads. We also get into the importance of taking big swings and risks, and George shares how brand partnerships and a refined strategy are shaping plans for season three.From there, we dive into incrementality — one of the trickiest parts of performance marketing. We talk through channel holdouts, overlapping signals, directional insights, negative incremental ROAS, long-term readouts, and why the numbers don't always tell the full story.To hear more of our thoughts as the Cozy Earth Bed Rot Challenge played out, listen to: https://open.spotify.com/episode/6z40HWMVQoBFOBY0Xk6S7v?si=1CoayJh-TkaMi2gsylIyZAIf you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:00:00:44 Introduction05:09:17 What is the Bed Rot Challenge?18:28:47 Brand Building vs. Driving Direct Revenue33:24:55 The Risk of Failure44:03:84 Deep Dive on Incrementality54:37:06 The Case for Longer Holdout TestsPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

Verkaufspsychologie ABC - A wie Aktion - Menschen aus ihrer Passivität holen und zum Klicken bringen Die drei entscheidenen psychologischen Faktoren In dieser Folge tauche ich mit dir in das Verkaufspsychologie-ABC ein und starte mit dem wichtigsten Faktor: Aktion. Ich zeige dir, warum es im Marketing und Vertrieb entscheidend ist, Menschen aus ihrer Passivität zu holen und welche psychologischen Prinzipien dabei wirklich funktionieren. Du erfährst, wie du mit dem Fogg Behavior Model das Problembewusstsein deiner Zielgruppe schärfst und sie gezielt zur Handlung motivierst. Praxisnahe Beispiele und konkrete Strategien helfen dir, mehr passende Kunden online zu gewinnen und dich klar vom Wettbewerb abzuheben. Lass dich inspirieren, deine Botschaften zu schärfen und setze die ersten Schritte direkt um – für mehr Wirkung und bessere Ergebnisse! https://matthiasniggehoff.de/ ----------------------------------------------------------------------------------------------------------------------------------- Wie gewinne ich mehr Kunden? Wie erhöhe ich nachhaltig meine Preise? Wie erziele ich exzellente Ergebnisse und arbeite mit tollen Kunden? Wie setze ich mich am Markt durch und komme raus aus der Vergleichbarkeit? Viele Fragen, eine Antwort: Verkaufspsychologie. Seit über 10 Jahren zeigen der studierte Psychologie Matthias Niggehoff und Dr. René Delpy ambitionierten Unternehmern, wie sie ihren geschäftlichen Erfolg massiv steigern und mit psychologisch fundiertem Marketing und Vertrieb ihre Ziele schnell und effektiv erreichen. Trigger, Framing, Copywriting, Neuroprofiling, Preispsychologie und vieles mehr für alle, die mehr erreichen wollen. Wirksam, effektiv und nachhaltig zugleich - denn Menschen kaufen von Menschen! Nur wer Kunden wirklich versteht und weiß, was sie bewegt - bewusst und unterbewusst - überzeugt und kann so erst seinen Kunden die Ergebnisse liefern, die sie erwarten. Und nur wer die PS auf die Straße bringt, verkauft. Denn nur Umsetzen schafft Umsatz.

Send us a textMore traffic doesn't always mean more profit. In this episode, Jeremy Neisser unpacks a real case study from a minor league baseball team that saw website visitors surge from 27,000 to 35,000—but lost $15,000 in profit along the way. He explains why chasing vanity metrics like clicks, impressions, and raw attendance can mask deeper problems in profitability. From understanding diminishing returns to prioritizing average order value (AOV) and smarter budget allocation, Jeremy gives sports teams a playbook for turning data into dollars.Key Topics CoveredWhy more traffic can actually hurt your bottom lineCase study: 35,000 visitors that led to declining ROASThe difference between quality vs. quantity trafficDiminishing returns: when extra spend stops paying offThe role of average order value (AOV) in real growthHow to use the 60-40 rule for smarter budget allocationAvoiding the vanity metric trap (traffic, impressions, and “sellouts”)Why profitability > popularity in sports marketingChapters00:00 – Understanding Marketing Data for Minor League Baseball01:29 – The Impact of Traffic on Profitability04:43 – Quality vs. Quantity in Traffic09:26 – Diminishing Returns and the 60-40 Rule12:21 – The Importance of Average Order Value16:37 – Key Takeaways and Action PlanCall to Action Before you chase big traffic numbers, dig into your AOV and ROAS data. If you need help unpacking what actually happened with your team's marketing this season, reach out to Jeremy for a free 30-minute breakdown.Episode Page: Episode 132 Sports Marketing Machine on LinkedInSports Marketing Machine on InstagramBook a call with Jeremy from Sports Marketing Machine

Kennst du das Gefühl, plötzlich im Sales-Call in die Defensive gedrängt zu werden? In dieser Episode spreche ich darüber, wie schnell Verkäufer vom Jäger zum Gejagten werden – und wie du diesen Spieß umdrehst. Wir teilen echte Erfahrungen aus dem Alltag, zeigen, woran du einen verlorenen Gesprächsrahmen erkennst und wie du mit Klarheit sowie Autorität wieder das Steuer übernimmst. Wir diskutieren, warum Erwartungsmanagement und Respekt die Basis jeder erfolgreichen Zusammenarbeit sind und wie du die richtigen Kunden von Anfang an auswählst. Hör rein, wenn du wissen willst, wie Verkaufspsychologie in der Praxis wirklich funktioniert und warum souveräne Führung im Sales entscheidend ist. Wie gewinne ich mehr Kunden? Wie erhöhe ich nachhaltig meine Preise? Wie erziele ich exzellente Ergebnisse und arbeite mit tollen Kunden? Wie setze ich mich am Markt durch und komme raus aus der Vergleichbarkeit? Viele Fragen, eine Antwort: Verkaufspsychologie. Seit über 10 Jahren zeigen der studierte Psychologie Matthias Niggehoff und Dr. René Delpy ambitionierten Unternehmern, wie sie ihren geschäftlichen Erfolg massiv steigern und mit psychologisch fundiertem Marketing und Vertrieb ihre Ziele schnell und effektiv erreichen. Trigger, Framing, Copywriting, Neuroprofiling, Preispsychologie und vieles mehr für alle, die mehr erreichen wollen. Wirksam, effektiv und nachhaltig zugleich - denn Menschen kaufen von Menschen! Nur wer Kunden wirklich versteht und weiß, was sie bewegt - bewusst und unterbewusst - überzeugt und kann so erst seinen Kunden die Ergebnisse liefern, die sie erwarten. Und nur wer die PS auf die Straße bringt, verkauft. Denn nur Umsetzen schafft Umsatz.

Volemos a poner casos prácticos y esta semana tratamos cómo podemos hacer campañas de publicidad para creadores de contenido. 0:00 Intro0:09 Miscelánea1:34 Nuestra Semana15:02 PPCCast+21:38 Noticias de la Semana33:14 Tema Principal1:06:48 Recomendaciones1:09:59 Canción PPCCCast URL Episodio: https://ppccast.com/podcast/256-como-hacer-campana-para-creadores-de-contenidoPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//"How to Solve The Biggest 4 Cost Cap Media Buying Challenges" - https://www.youtube.com/watch?v=NG1UU4ihwIACody Plofker Goes DEEP On Meta Media Buying" - https://youtu.be/rEeh1SieNUU?si=25kBcutn0fJCKn40//Black Friday and Cyber Monday are the most competitive ad buying days of the year—and after 11 years of managing BFCM campaigns ranging from $1K to $1M+ in spend, Andrew has seen what actually works and what wastes money.This episode breaks down his complete approach to Meta ads for BFCM 2025: from creative strategy to media buying, bid caps, ROAS optimization, forecasting, and how to handle customer behavior shifts like delayed purchasing. You'll learn why simple “offer-first” creative consistently outperforms over-engineered ads, how to prevent Meta's bidding algorithm from lagging behind reality, and the right way to balance evergreen vs. sale-specific ads.If you're looking to maximize spend efficiency, avoid margin-killing mistakes, and set your brand up for both scale and profitability this holiday season, this guide is the blueprint.//CHAPTER TITLES:00:00:38 - Key Things For Your Meta Creatives00:05:00 - Media Buying & Correct Approach00:11:55 - Value Optimization00:14:01 - Delay In Purchase Behaviors00:20:25 - Daily Forecasting00:22:50 - Hourly Forecasting00:24:33 - Learn and Take Notes//SUBSCRIBE TO MY PODCAST FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Reid Wicoff, CEO and co-founder of Digible, has officially gone solo… kind of. With David off running ultra-marathons (literally) and spending more time with his family, Reid decided to launch a new spinoff of The Digible Dudes called Riffing with Reid.Think of it as a mix between a rant, a ramble, and a reality check for multifamily marketing.For his debut, Reid came out swinging with the first 10 of 100 no-BS multifamily marketing principles he plans to share. And instead of sugarcoating, he leaned into a framework we all know (and sometimes love to hate): Stop. Start. Continue.This episode is equal parts actionable strategy and candid industry reflection — perfect for marketers, operators, and anyone passionate about getting real results in multifamily.Subscribe now, share your takeaways (or disagreements!), and get ready for 90 more principles coming your way.Learn More About Digible:⁠ https://digible.com?utm_source=dd_podcast&utm_medium=episode_description(00:00) Welcome to Riffing with Reid(03:00) The Mission: 100 Multifamily Marketing Principles(04:08) Using the Start / Stop / Continue Framework(06:15) Start: Define What Failure Looks Like(09:20) Stop: Chasing Multi-Touch Attribution(12:30) Stop: Obsessing Over Fees vs ROAS(15:45) Stop: Prioritizing Website Sizzle Over Conversions(21:05) Stop: Treating SEO Like a Box to Check(26:45) Start: Make Your Content Smart(29:29) Start: Open Up Your Data Kimono(42:29) Continue: Push for Deeper Integrations(43:23) Continue: Ask Harder Questions(43:49) Continue: Rethink Your ILS Strategy

Marketing attribution is one of the toughest challenges for modern marketers — and most get it wrong. In this episode of the ContraMinds Podcast, we sit down with Scott Desgrosseilliers, Founder & CEO of Wicked Reports, to decode what really works in measuring marketing impact. Scott shares his journey of building Wicked Reports and explains why accuracy alone isn't enough — attribution has to be actionable. He covers practical insights on choosing the right attribution model, measuring KPIs beyond ROAS, connecting online and offline journeys, and balancing experimentation with accountability.If you're a CMO, performance marketer, or entrepreneur looking to cut through the noise and understand what truly drives growth, this episode is packed with actionable wisdom.What You'll Learn in This Episode:•Why marketing attribution isn't about perfection but profitability•How to align attribution models with campaign intent•Which KPIs go beyond vanity metrics (like NCAC and New Visit %)•How to bridge online and offline sales data•The mindset every marketer needs: persistence + accountabilityAbout Scott DesgrosseilliersScott Desgrosseilliers is the Founder & CEO of Wicked Reports, a pioneering marketing attribution platform built to give businesses clarity on what really drives growth. Today, Scott is known for his no-nonsense approach to attribution: transparent, actionable insights that cut through the noise and focus on profitability.

Eric Seufert joins to dissect AI hype, marginal ROAS, Jeremy Bentham's legacy, and managing a multi-million-dollar marketing budget that falls empirically short. WE discuss:How do you evaluate an “AI startup” in 90 seconds without being duped?Can LLM-driven hypothesis testing replace the Monday creative meeting and outperform it?If marginal ROAS is the real constraint, why do teams still optimize to averages?When should a Battlefield-scale launch actually spend less on day one and wait two weeks?Why did free-to-play economics conquer games but stall on platforms like Twitch or Spotify?Will AI-driven volatility make electricity markets funky?

From chaos to clarity: Learn how to organize Facebook Ad data, learn from failed ads, and build profitable campaigns so you don't waste money. Facebook Ads can feel like a slot machine—chaotic, overwhelming, and expensive. But the truth is, your ad data is gold. If you're not organizing it, you're losing money and missing the winning combinations that could scale your business. In this episode, I'll show you how to stop wasting your ad spend by using Facebook Ad Workbooks—a simple, structured way to keep track of your tests, learn from your data, and build repeatable systems that increase your ROAS. You'll learn about: Why Facebook Ad Manager is so overwhelming (and how to cut through the noise). The 4 types of Facebook Ad Workbooks I created for my clients—and why they rave about them. How color coding, simplified metrics, and organized creative reviews transform ads from gambling into science. The step-by-step path to more confidence, clarity, and higher-performing ads.

Hoy contamos con Yas Algarra, con quien hablaremos de como afecta el AI Overwiev a nuestras campañas y también en que han quedado las campañas de Youtube ads que tenemos a nuestra diposición. 0:26 Presentación de Yas Algarra5:12  Introducción al tema de IA Overview34:41  Evolución de YouTube como red social URL Episodio: https://ppccast.com/podcast/255-menos-visibilidad-en-google-por-la-ia-y-la-evolucion-de-youtube-ads-con-yas-algarraPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you stuck acting like an order taker instead of leading your clients with strategy? If you want to grow an agency that survives the competition, you need to do more than deliver pretty websites or manage ad budgets. You need to lead with strategy, prove it with data, and guide your clients through the journey—not the other way around. Too many agencies are still making decisions based on “gut feelings” instead of data, which is why today's featured guest is tackling exactly that problem—making it easier for everyone in a company to use data daily, so decisions are grounded in reality, not instinct. Pete Caputa is the CEO of Databox, a business intelligence platform built for small to mid-market companies that makes data adoption simple across teams. Before that, Pete spent nine years at HubSpot, where he famously launched and scaled the agency partner program—now responsible for billions in revenue. But Pete's journey didn't start in SaaS boardrooms. He began as an engineer, dabbled in early 2000s web apps after learning to code, and struggled through the grind of bootstrapping. his own ventures. A key pivot came when he connected with sales coach Rick Rober, who helped him sharpen his sales chops. That path eventually led him to HubSpot as the fourth sales rep and later, the architect behind the company's groundbreaking agency channel. In this episode, we'll discuss: Creating the HubSpot Agency Partner Program. Why agencies need to lead with strategy. AI as the new strategic edge. Selling strategy as a service. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service. The Birth of the HubSpot Agency Partner Program Early HubSpot sales conversations looked familiar to many agency owners: lots of free education, lots of excitement… and lots of ghosting. Agencies wanted to roll HubSpot out to their clients, but deals rarely closed. Pete recognized the deeper problem —agencies were stuck in project-based work and living on the cash flow rollercoaster. So he set out to teach agencies to package ongoing retainers instead of chasing one-off projects. That simple but powerful shift unlocked stability and scale. Agencies suddenly had recurring revenue, longer-term client relationships, and the ability to deliver compounding value. HubSpot, of course, became the backbone of that service delivery. What started as a scrappy idea became a multi-billion-dollar channel—and one of the most successful agency programs in SaaS history. Leaving HubSpot As HubSpot scaled, so did its internal politics. Pete found himself in the middle of a growing conflict between the direct sales team and the partner channel. Instead of collaborating, the two operated like competing businesses, often clashing at the deal level. Pete saw a solution, but realized implementing it would be painful in company scaling that fast. He eventually stepped away, even though he was responsible for nearly 40% of HubSpot's revenue at the time. “It got harder to get things done,” he admitted—proof that what works in a startup culture doesn't always survive as companies mature. The Evolving Challenges for Agencies Back in the early 2000s, agencies had to convince clients digital marketing was worth investing in. SEO, social, and funnels were foreign concepts for most businesses. Agencies had to sell belief before they could sell retainers. Today, the problem isn't buy-in—it's competition. Businesses now see digital as essential, but agencies are often commoditized into executing tactics. Instead of being trusted advisors, many find themselves replaceable—either by freelancers, in-house hires, or other agencies that “do the same thing cheaper.” The risk is clear: if you're not leading clients strategically, you're just a vendor waiting to be swapped out. Agencies Need to Lead With Strategy Most agencies claim to do strategy, but really, they only use it to justify selling a tactic. Redesigning a website? They'll run some quick competitor research. Launching content marketing? They'll whip up a persona doc. But that's not strategy—it's sales collateral. Pete is now working on a framework he calls Predictable Scale. It starts with true strategy: competitive research, customer research, defining vision and mission, and setting clear objectives. Only then do tactics come into play. Most agencies don't put these together in the right sequence and, as a result, get pushed in to executing tactics. For agencies, this is the key to breaking out of the execution box and earning a permanent seat at the table. AI as the New Strategic Edge These days, agencies can leverage AI to accelerate strategy and client service. It can be as simple as using AI to run a SWOT analysis, refine your brand voice, mission and vision, and then taking all the data and use it to create a custom GPT you can run to generate client-facing plans. One mastermind member, Chris Dwyer, took this to the extreme by building a board of AI advisors (finance, marketing, sales, and acquisitions) and saw incredible growth as a result. Pete's team has also dabbled in this use of AI and created a custom GPT called Pete GPT. They feed in customer interviews, surveys, and Pete's own writing so the tool can generate content in his voice. Beyond content, AI is speeding up product feedback loops. By connecting call transcripts, chat logs, and support tickets, his product team can instantly spot customer needs and prioritize features—a process that used to take weeks of interviews. Pete also has an AI agent that handles about 50% of his agency's conversations with prospects and clients, with a customer satisfaction score of 70% so far. For agencies, the message is clear: if you're not already embedding AI into your workflows, you're falling behind. Onboarding and Client Retention Still Matter Most Not everything should be automated, however, especially when it comes to onboarding. Onboarding can make or break a client relationship in the first 60 days. Too many agencies rely entirely on Zoom and automation, missing the opportunity to build true connection. “No one meets with clients in person anymore,” he said, and it's costing them. Some of the most successful agencies in Jason's mastermind make it a priority to visit new clients in person during the first quarter. That small gesture builds trust, creates deeper bonds, and makes it much harder for clients to churn later. With competition as fierce as it is, going the extra mile in onboarding may be the simplest competitive advantage agencies can claim. Selling Strategy as a Service Pete wrapped up the conversation by introducing Databox's new program for agencies: business intelligence as a service. Until now, most agencies used Databox to report on campaign performance. But Pete sees a bigger opportunity—helping agencies package BI consulting as a strategic service. Instead of being the vendor that just improves ad ROAS or runs SEO reports, agencies can step up as partners who improve an entire company's performance. That means quarterly reviews looking not just at marketing metrics, but at sales, ops, finance, and customer success data too. For agencies tired of being “order takers,” this is the chance to finally sell strategy over tactics—and get paid for it. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

In this weeks episode of Delivering #marketingjoy Kirby hasseman sits down with Jason Friedman to discuss Jason's powerful story about his journey with cancer, the entrepreneurial mindset, clarity over swirl, and the "new" ROAS. Watch now!

Free SEO Audit BFCM 2025 Free Video Download ResourceBlack Friday Is Coming: Are Your Ads, Forecasts & Creatives Ready to Perform?Every eCommerce brand wants massive Q4 revenue... but most sabotage their own results before the sale even starts.In this episode, Ryan Martin teams up with Blue Sense Digital Co-Founder Nathan Perdriau to expose the common pitfalls and overlooked tactics that make or break your Black Friday results. From Google Ads overspend, to bad creative timing, to forecasting flaws that derail growth, this conversation is a must listen if you're serious about scaling profitably in 2025.They break down what's working right now in eCommerce marketing and reveal how the savviest brands are preparing months ahead of major sales events. You'll walk away with a practical, BS-free playbook for building campaigns that convert, without burning budget or relying on guesswork.Link to Nathan's Post we discussed on the podcast hereCustomer Acquisition Tactics That Work in 2025: Why “set it and forget it” is dead, and how top brands are engineering growth loops that feed themselves.Creative Volume vs Quality: Why pumping out hundreds of ad variations won't save you, and how to focus on high performing angles that actually scale.Smart Use of Branded Search Ads: Discover when to defend your brand, and when it's just a tax on your own traffic.Forecasting for Growth (Not Fantasy): How to separate new vs returning customer revenue, and why blending the two can destroy your projections.What NOT to Do During Black Friday: The fatal mistake brands make by testing creatives mid-sale, and how to avoid diluting your ROAS when it matters most.VIP Lists & Loyalty Leverage: Build your own hype machine by segmenting your best buyers and giving them early access that drives urgency and repeat sales.Efficient Content Strategies: Learn how to repurpose top creatives to save production time without sacrificing performance, especially when the pressure is on.Google Ads Done Right: Understand the intent behind search terms to stop wasting money, and start converting high-intent buyers instead of browsers.

In the dynamic world of e-commerce, staying ahead of the curve is crucial for success. This episode of Tech Diva Biz Talks features Dave Valentine, a seasoned entrepreneur and Chief Revenue Officer at Finch, a performance agency specializing in digital advertising for e-commerce brands. With a track record of nine successful exits from 11 firms, Dave brings a wealth of experience to the table.Dave shares groundbreaking insights on:The seismic shifts in e-commerce advertising due to AI integrationUnconventional tactics that are yielding impressive results for brandsThe future of digital advertising and how to prepare for itLearn how to scale your ad spend without sacrificing your return on ad spend (ROAS). Dave reveals:The power of mixed media modeling for precise budget allocationHow to leverage IP-based attribution for comprehensive customer journey trackingThe importance of balancing educational content with direct purchase campaignsCreative Strategies for Tough MarketsDiscover how Dave turned around a struggling B2B firm with an innovative "try before you buy" approach, resulting in explosive growth during the pandemic. This success story showcases the power of thinking outside the box when faced with challenging market conditions.Dave predicts a significant shift in digital advertising, emphasizing:The declining effectiveness of interruption-based advertisingThe growing importance of building trust through consistent, valuable contentHow brands can prepare for these changes nowVisit https://www.finch.com. Book time with Dave directly to discuss a paid ads ecomm strategy Send us a messageBuzzsprout - Let's get your podcast launched!Start for FREEDesignrr for eBooks, BlogsCreate eBooks, Blogs, Lead Magnets and more! Riverside.fm Your Own Virtual StudioProfessional Virtual StudioAltogether Domains, Hosting and MoreBringing your business online - domain names, web design, branded email, security, hosting and more.Digital Business CardsLet's speed up your follow up. Get a digital business card.Small Business Legal ServicesYour Small Business Legal Plan can help with any business legal matter.Mens and Womens HatsSince 1972, American Hat Makers has been dedicated to the art of fine hat making.Content Creator MachineThe integrated all-in-one online marketing, business tool/platform.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showWant to be a guest on Tech Diva Biz Talks? Send Audrey Wiggins a message on PodMatch, here: podmatch.com/hostdetailpreview/audreywiggins To work with Audrey schedule a breakthrough/discovery session.

Subscribe to DTC Newsletter - https://dtcnews.link/signupIf you're still sending Meta traffic to a single product page—you're leaving revenue on the table.In this episode of the DTC Podcast, Eric reconnects with global growth strategist Chris Erthel, whose playbook for Meta ads, landing page optimization, and strategic A/B testing has helped eCommerce brands scale from $30M to $100M+ and exit at nine-figure valuations.Chris shares real-world insights from helping 142+ DTC brands and breaks down exactly why collection pages consistently outperform product pages, how to use humor and pattern interruption in the first second of your ad, and why the right discount depth can actually save you money.We also get into:✅ The one change that boosted ROAS and AOV by 20%✅ Why 40% discounts outperform 30% (and reduce ad costs)✅ The 5 ad hook formats that stop scrolls without looking like ads✅ How to pre-seed comments for maximum social proof✅ A roadmap to expand your DTC brand into the Nordics and Poland✅ The real cost of SaaS bloat—and why tools like Omnisend and WeeVee are better bets✅ A 30-second breathwork tool to calm your nervous system before big decisionsWhether you're running media, building funnels, or growing a global brand, this episode is a tactical masterclass on eCommerce growth, international expansion, and creative excellence.Timestamps:00:00 Cold open and common ecom mistakes00:02 Chris's origin story and early wins00:07 Creative focus and the “send to collections” landing page test00:12 First-second hooks that work now00:18 Comment strategy that boosts ROAS00:23 Building a testing culture across the funnel00:25 Creator partnerships driving outsized revenue00:27 Scaling to exit and stronger offers for BFCM00:34 Smart international expansion playbook00:38 AI creative toolchain in one canvas00:41 Email ROI and tool cost comparisons00:46 Big goals, happiness, and breathwork00:53 20 connected breaths demo00:57 Final advice for foundersHashtags:#DTC #Ecommerce #MetaAds #FacebookAds #CreativeStrategy #ABTesting #UGC #BlackFriday #InternationalExpansion #EmailMarketing #Omnisend #Klaviyo #AIinMarketing #RetentionMarketing #LandingPages #CreatorEconomy #ROAS #Podcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Episodio corto, donde hablamos en los cutaro puntos que debemos estar atentos los Media Buyers en este inicio del mes de septiembre 00:00 Introducción al PPC y septiembre04:08 El inicio del mes de septiembre12:08 Preparativos para el final del año15:27 Oportunidades en el sector de afiliaciónURL Episodio: https://ppccast.com/podcast/254-que-significa-septiembre-para-los-media-buyersPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Growth isn't one-size-fits-all. Destaney and Jess Jackson, BTR's Head of Growth, unpack what they're seeing in audits today: over-indexed branded spend, leadership misalignment, and a dangerous focus on ROAS over revenue. They share the exact shifts that turn stagnant brands into category leaders, why AMC and DSP matter now more than ever, and how a customized, full-funnel approach is the only path to real, sustainable growth.Connect with Jess on Linkedinlinkedin.com/in/jess-jackson-9a8370119Connect with Destaney on Linkedinlinkedin.com/in/destaney-wishonLearn more about BTR Mediawww.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On the podcast I talk with Eric about how measurement dysfunction paralyzes growth, why diversifying channels for the sake of diversification actually hurts performance, and the futility of trying to interpret why ads win.Top Takeaways:

From texting workflows and estimate calculators to Google's four-result “Monopoly board,” Phil shows how better ops beat “more leads.” We dig into retargeting your ignored database, the five metrics that matter, and how AI/LLM authority content will shape the next decade. Whether you run HVAC, plumbing, gutters—or manage 1,800 units—these tactics turn chaos into pipeline. Watch to level up your home service marketing today.Connect with Phil RisherWebsite: https://phlashconsulting.com/ Chapters:00:00 – Introduction 07:19 – Two big fixes: ROAS visibility + lead management 09:11 – Text-first workflows that boost response & bookings 13:37 – Chat-to-text widgets & estimate calculators that convert 22:10 – Google “Monopoly board”: LSA, Search Ads, Map Pack, SEO 24:26 – Content flywheel from real customer calls (They Ask, You Answer) 27:21 – AI search & becoming the local authority with content 38:28 – Scaling ladder & PE honey holes (retargeting) 44:45 – Gino Wraps it Up We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors)

In this episode of TACoS Tuesday, we'll examine the latest Amazon Ads updates, from smarter targeting and AI tools to new keyword harvesting and bid strategies, which are reshaping how sellers run campaigns today. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Vince Montero, former senior product marketing manager at Helium 10 and now CEO and Founder of Evinced Digital, joins us to uncover the transformative updates in Amazon advertising that are revolutionizing campaign management for sellers. Vince breaks down the latest innovations, including the game-changing keyword harvesting update in Helium 10 Ads, which clears the path for more efficient and focused advertising by eliminating redundant keyword suggestions. With Vince's expert insights, you'll learn how to leverage the new automation toggle to streamline your campaign efforts and maximize the potential of Amazon Marketing Cloud for smarter audience targeting, as well as benefit from new-to-brand bid adjustments. Explore the future of Amazon advertising with advanced AI-powered creative tools that are setting new standards for campaign strategies. From the AI video generator that crafts engaging, dynamic content in no time to the AI audience query generator that refines targeting precision, these tools are reshaping the way sellers approach advertising. Alongside these creative advancements, we discuss Amazon's strategic pivot to long-term metrics and forecasted ROAS, offering a fresh perspective on the enduring impact of ads beyond immediate sales. This episode promises a ton of actionable strategies and forward-thinking insights, essential for anyone eager to outpace the competition in the evolving Amazon PPC landscape. In episode 696 of the Serious Sellers Podcast, Shivali and Vince discuss: 00:00 - Amazon Advertising Updates for Sellers 02:14 - Automating Keyword Harvesting for Campaigns 06:52 - Amazon Ads Brand Bid Adjustments 10:14 - Amazon Ads Audience Capabilities Update 13:41 - Amazon Advertising Strategies and Audience Targeting 14:55 - Testing Bid Adjustments for Successful Campaigns 18:01 - Introduction to Audience Management Console 20:25 - Advanced Creative Tools and Long-Term Metrics 23:59 - Amazon Video Ads with AI

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutTikTok just forced ALL shop ads into GMV Max—and most brands feel trapped. But here's the truth: you still have control. In this video, Jordan West (CEO of Social Commerce Club, managing tens of millions in TikTok Shop ad spend) reveals the 5 critical levers you can use right now to scale, optimize, and dominate GMV Max campaigns.

Trevor Crump and his co-host  Mark Goldhardt dive into the critical importance of customer retention for e-commerce brands. They explore why cohort data and email performance have declined since 2021, and how this impacts overall business success. The hosts offer unconventional insights on increasing customer lifetime value, including sending more frequent emails, building community, and staying top-of-mind. They challenge the notion that high ROAS is always best, arguing that brands focused on retention can afford lower acquisition costs and ultimately win in the long run.Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and to connect directly with the host.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Enough with the ROAS obsession. It's time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot's retail media network.

From measuring brand health beyond ROAS to breaking down viral awareness plays and running focused growth sprints, we're getting into the topics on our minds as Marketing Operators right now.We kick things off with baseline revenue - how we define it, how we track it, and why it's one of Connor Rolain's go-to metrics for gauging brand momentum, resilience, and reliance on paid media. We also get into its blind spots, how paid activity can still influence it, and why it should be paired with other brand health signals.Then we break down Cozy Earth's $25K “Bed Rot Challenge” campaign - why it's such a perfect, MrBeast-style awareness stunt built for social, and how we'd tie it more closely to actual sales.Next, Cody takes us inside a growth sprint he's running to fix high incremental CPAs on Meta - sharing the framework he's using, how he rallied growth, creative, and data around it, and the results so far.Finally, we wrap with a MOPs Hotline question on aligning product and marketing, from deciding which products belong in the hero acquisition funnel to launching new ones for fresh audiences without losing your core customer.Want to submit your own DTC or ecommerce marketing question? ⁠⁠⁠⁠⁠⁠Click here⁠⁠⁠⁠⁠⁠.Chapters:00:00 Introduction04:23 Measuring Brand Health: The Baseline Revenue Metric09:07 Navigating Brand Marketing and Incrementality16:22 The Role of Upper Funnel Marketing23:25 Innovative Campaigns: The Cozy Earth Bed Rot Challenge40:33 Engaging with TikTok and SMS Marketing Strategies46:53 Building Teams Around Sprints for Clarity and Action54:51 The Importance of Recurring Meetings and Accountability01:07:29 Collaborative Product Development and Marketing Alignment01:19:43 Leveraging Customer Feedback for Product DevelopmentCody's X Post: https://x.com/codyplof/status/1954611362111410540Episode 66: DTC Marketers - Where Are You Wasting Your Time? Follow us on XPowered by:Motion.⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trendsPrescient AI.⁠⁠⁠https://www.prescientai.com/operatorsRichpanel.⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdescAftersell.https://www.aftersell.com/operatorsRivo.https://www.rivo.io/operatorsSubscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9Subscribe to the Finance Operators Podcast here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

DU MUSST MEHR GAS GEBEN! LIES DAS SKRIPT EXAKT 1 zu 1 AB!! TU EINFACH GENAU, WAS ICH DIR SAGE!!! 1.000 Leute nutzen exakt die gleiche “geniale” Schablone. 1.000 Leute gehen zum gleichen Business-Coach. 1.000 Leute machen exakt das Gleiche. Und am Ende wundern sich Marketer, dass sie vergleichbar sind… “WaRuM hEbE ICh MicH NicHt vON DeR KonKUrrENz Ab?”

WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=youtube.//Hiring “influencers” is not a single play—it's four different jobs with four different outcomes. In this episode Andrew breaks down a clear framework for on-screen ad talent: actors (scripted delivery), creators (algorithm-savvy editors who deliver finished ads), authorities (trusted endorsers who bridge efficacy/credibility gaps), and celebrities (brand-equity plays that rarely win in direct response).You'll learn:- When to script an actor vs brief a creator, and how to structure both so performance doesn't depend on luck- A practical pricing heuristic for creator partnerships (the “~5% of planned ad spend” rule of thumb) and where it breaks- When whitelisting adds leverage—and when it doesn't- How to use authorities to validate claims in categories like health, performance, or technical products- Why most early-stage brands should avoid big celebrity contracts (and the two exceptions: deep integration or licensed co-brands)- A simple audit to categorize your current roster, upgrade contracts, and operationalize briefing, asset handoff, and off-boardingIf you're navigating margin pressure, uneven ROAS, or confusion about creator pricing and deliverables, this gives you a decision tree you can hand to your team today. Expect fewer dead-end tests, cleaner processes, and ad dollars aligned to the right kind of talent for your goal.//CHAPTER TITLES:00:01_37 - Building An Influencer Program at AJF Growth00:02:58 - Hiring Actors For Ad Creatives00:07:49 - Let Creators Do What They DO BEST, CREATE!00:10:59 - What Is Whitelisting Relationships?00:17:24 - Communicating With Your Creator Partner00:23:42 - Allowing Your Influencer To Be The Authoritative Voice00:27:16 - Building Trust With An Audience00:28:57 - Sources of Credibility 00:34:29 - Do Celebrities Help Sell Products?00:39:15 - Would I advise to contract with Celebrities?//SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

We dive into HIPAA‑aware marketing, choosing the right channels, SEO as the strategy spine, repurposing content at scale, and tying brand building to booked appointments. Jake also shares real numbers on healthcare CPCs, why patient lifetime value should drive spend, and what it actually takes to run a podcast.Connect with Jake Sucoff (Patient Procure)Website: patientprocure.comPersonal site: heyjakey.comTimestamps & Key Topics00:00 – Meet Jake Sucoff & Patient Procure's healthcare focus01:00 – Why niching into healthcare builds trust with physicians02:30 – HIPAA, compliance pitfalls, and having healthcare attorneys on retainer03:50 – Running a distributed agency team across time zones05:10 – Channel selection: where patients vs. peers actually spend time07:20 – SEO first: keywords → pillars → a content system that repurposes everywhere08:30 – From long‑form to short‑form: YouTube, Shorts, Reels, LinkedIn, email09:40 – Mapping the funnel: top/mid/bottom‑of‑funnel content for patients10:30 – When paid makes sense: Google Search, Performance Max, Meta12:10 – Why CRO, site health, and email foundations matter before ads13:05 – Reality check: healthcare CPCs can hit hundreds of dollars14:10 – LTV, ROAS, and making the economics work for private practices16:00 – Acquisition vs retention: generating more from patients you already have17:05 – The truth about podcasting: workload, consistency, and operations18:20 – Turning “talking” into a content engine for clinicians19:00 – Where to find Jake & final takeaways00:00 Introduction to Jake Sucoff00:48 Founding Patient Procure02:23 Navigating Healthcare Marketing03:38 Running a Distributed Team04:47 Choosing the Right Marketing Channels07:01 Content Strategy and SEO14:47 Understanding Patient Lifetime Value17:01 Challenges and Rewards of Podcasting18:55 Conclusion and Contact Information Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy

8/20/25 - Episode 166Episode SummaryTL;DR SummarySmall brands should delay ad spend until product-market fit is proven (around 100 sales). Focus on Google and Meta ads, understanding the difference between search-driven intent and interruption-based discovery. Video ads are essential and can be created cheaply and reused across platforms. Expect technical setup hurdles with ad platforms, but the payoff is worthwhile. Finally, keep control early, and only outsource when you find the right partner.Episode Highlights1. Speed & Agility of Small BrandsSmall brands can move quickly, test ideas, and pivot without bureaucracy.Direct access to decision-makers allows rapid experimentation and execution.2. Start Only After Market FitSecure product-market fit first.A common milestone: get your first 100 sales before spending on ads.Those initial sales usually take more effort than the next 900.3. Intent vs. Interruption AdsIntent-based ads (Google Shopping, PPC): best when customers are actively searching.Interruption-based ads (social media, video): best for creating awareness of unknown products.The most effective starting platforms: Google and Meta (Facebook/Instagram).4. Video & CreativeNearly all small e-commerce brands should use video, but very few do.One raw video can be repurposed into multiple versions (different voiceovers, subtitles, edits).Video is more forgiving than text or photos—mistakes are less noticeable.5. Leverage Resources Across PlatformsCreative made for one channel (e.g., Amazon infographics) can be reused across other platforms.6. Setup ComplexityRunning Google ads requires multiple integrations: Shopify, Analytics, Merchant Center, and Ads.The setup can be tedious, but once done, it's smooth to maintain.7. Other Key TakeawaysBe aware of pitfalls when copying strategies from big brands.Track effectiveness with metrics like ROAS and conversion attribution.Budget realistically and allow time for optimization.Hire agencies carefully—better to start in-house and only bring on partners when aligned.Show Links PPC Pitbulls Checklist - https://www.ppcpitbulls.com/shopifyBadgezilla - Trust Badges & Icons - https://apps.shopify.com/badgezillaTranscript & Videohttps://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-166-ad-strategies-for-small-brands

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Meta's Andromeda updates have made most ad strategies obsolete. We can help you update your ad strategy using AI and creative diversification for a high ROAS.Talk to us: https://www.tiereleven.com/apply In today's episode, we take you to our Ad Lab live event, where we discussed Meta's Andromeda update in detail and how it's changing the digital advertising landscape. Our guest, John Moran, has been testing and deploying strategies to match the new updates, achieving incredible results.We explore how focusing on creative diversification can break through tough competitive markets, even when business performance isn't where it needs to be. John also shares the Fishbone Effect—a creative strategy that targets diverse audiences with various creative elements within the same campaign.You'll understand why your creative strategy is everything when it comes to scaling your Meta ads. We'll also cover key strategies that can help you scale your campaigns despite the ongoing Andromeda updates.In This Episode:- Meta Andromeda update & testing strategies- Content diversification strategy: 10 different ad types explained- Results from one campaign, one ad set structure with Andromeda- The Fishbone Effect: How Meta distributes ad spend - When to pause high-spend, low-converting ads - Performance max with CAPI imports resultsListen to This Episode on Your Favourite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media -

Dan Nikas went from chasing criminals as a police detective to building a multi-million dollar e-commerce brand. After a sudden medical retirement at 36 upended his life, he was left with a family to support and no backup plan. With zero experience, he pivoted to e-commerce and scaled his clothing brand to over $4 million in revenue in just one year, proving that a relentless work ethic can overcome any lack of experience.In this episode, Dan gives host Ryan Atkinson a masterclass in his digital marketing playbook. He breaks down his exact three-stage Facebook ads funnel for lead generation, his method for creating organic content that works, and the key metrics every founder should track. If you want a no-fluff guide to building and scaling an online business, this conversation is packed with actionable strategies you can use today. Takeaways:Of course. Here are 12 key points from the interview with Dan Nikas:- Skills from seemingly unrelated careers are highly transferable; a detective's ability to find people who don't want to be found is directly applicable to finding customers in digital marketing.- Successful advertising requires a three-stage funnel approach (Top, Middle, Bottom). Don't immediately ask for the sale; nurture the customer first by building awareness and trust.- At the top of the funnel, the goal is to create broad awareness cheaply and allow potential customers to "self-filter" by engaging with your content, rather than trying to sell to everyone.- Use the middle of your funnel to proactively answer common customer questions and overcome objections. Create content around your warranties, manufacturing process, brand story, and social proof.- Your organic social media posts are the perfect testing ground for paid ads. If a post performs well organically, the algorithm has already validated it, indicating it will likely perform well with ad spend behind it.- Marketing Efficiency Ratio (MER) is a more crucial metric than platform-specific return on ad spend (ROAS). Track your total marketing spend across all channels against your total gross revenue for a true measure of performance.- Before you run ads, you must calculate your breakeven Customer Acquisition Cost (CAC). Knowing the maximum you can spend to acquire a customer without losing money is essential for profitability.- The key to a successful organic content strategy is consistency over virality. The algorithm rewards a consistent posting schedule, which builds reach and engagement over time.- You don't need to create brand new content every single day. Repurpose your best-performing posts from a few months ago by changing the thumbnail, copy, or format.- When starting out, a great product is more important than great marketing. A bad product will eventually be found out, no matter how clever the marketing is.-The core of marketing is persuasion. If you can convince someone to do something when there is no benefit for them, it's far easier to convince them when they get a great product or service in return.- Don't get emotionally attached to your ad creatives. Let the data and results tell you what's working and be ready to turn off a campaign that is failing, even if you love the creative.Tags:  Digital Marketing, Tech Ventures, Facebook Advertising, Lead Generation, Ecommerce Resources:Start Your Business Today: https://links.upflip.com/3H40FiI Connect with Dan: https://www.instagram.com/elite_brands_with_dan_nikas/

What if we told you that Tier 11 designed an ad campaign for an ecommerce store that resulted in a 608% revenue increase and 401% ROAS increase in less than 6 months?On today's episode, we're flipping the script a bit. Host Kasim Aslam interviews his usually-co-host Ralph Burns about an ad campaign at Tier 11 that took a struggling business from $29k/month to $176k/month in revenue in less than half a year. (Download the case study here.) Ralph talks about customer acquisition amplification and walks us through the structure of each of the five levels of traffic. But the bottom line, he says, is the creative. “The creative makes the audience. If you match incredible audience and interspace targeting with incredible front end creative and messaging, game over. You own the internet as a marketer. Mix the two together, and it's online marketing nirvana.”Listen in to find out how to achieve this online marketing nirvana in your own campaigns.Chapters:00:00:00 - Kicking Off Perpetual Traffic with High-Energy Insights00:00:46 - Celebrating Our Listeners & Their Game-Changing Feedback00:01:32 - Case Study Teaser: 608% Revenue Explosion00:02:17 - Ralph Burns Steps into the Hot Seat00:03:08 - Unpacking the Secrets Behind the Case Study00:08:19 - Why Creative Can Make or Break Your Ads00:14:15 - Tracking Fixes & Powering Up with Conversions API00:23:01 - Rolling Out the Traffic Harmonizer System00:32:50 - Final Takeaways & Next Steps for Your GrowthLINKS AND RESOURCES:Download the case studyTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!Mentioned in this episode:Unbounce - Code PT10offFree Snapchat Credits

Are you just getting started on TikTok shop? In this episode, we have an expert on the show giving you your first 60-day blueprint for launching on TikTok shop. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Join us on this exciting episode as we welcome Delaney Del Mundo, VP of Account Strategy at Vendo, to explore the dynamic world of TikTok Shop. Delaney shares her expertise on crafting a successful 60-day blueprint for launching on TikTok Shop, a platform with significant potential to rival Amazon in sales. Discover how TikTok Shop not only creates demand but also enhances branded search volumes on Amazon, benefiting existing businesses. Delaney emphasizes the importance of patience and strategic planning, suggesting that TikTok Shop needs at least six months to establish a solid proof of concept. Listen in as we discuss building robust affiliate and influencer partnerships to boost sales on TikTok Shop. We dive into strategies for launching GMV Max campaigns and constructing an effective affiliate pre-sale funnel. Discover how to utilize top-performing creatives as ads and the significance of setting optimal target ROAS. We highlight the importance of clear communication with affiliates, competitive commission rates, and tiered incentive programs. By creating leaderboards for affiliate performance, brands can foster healthy competition and learning among creators, ultimately enhancing engagement and driving sales.   Finally, we explore strategies for maximizing TikTok Shop growth through influencer collaboration and optimizing sales across various e-commerce platforms. Delaney shares insights on the nuances of TikTok Shop, including creator network effects, ad amplification, and affiliate incentives. Discover how to overcome new brands' challenges in attracting affiliates and the importance of securing initial sales to establish proof of concept. Learn about setting strategic commission rates and the potential for success with high-ticket products through proper discounts and incentives. This episode is packed with valuable strategies to help you thrive on TikTok Shop and beyond. In episode 688 of the Serious Sellers Podcast, Bradley and Delaney discuss: 00:00 - TikTok Training for Sellers  01:30 - Strategies for Launching on TikTok Shop 03:18 - Driving Demand From TikTok to Amazon 08:09 - Utilizing Helium 10 for TikTok Trends 11:19 - Optimizing Listings for TikTok Shop 13:13 - Building Affiliate and Influencer Partnerships 23:24 - Optimizing Affiliate Engine For TikTok 26:47 - Maximizing TikTok Shop Growth With Influencers 31:52 - Optimizing Commission Rates for TikTok Shop 36:34 - Discounting Strategy for High-End Products 40:31 - Utilizing TikTok for Business Growth