Podcasts about roas

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Latest podcast episodes about roas

Ma Ba3ref By Omar
10 KPIs That Make or Break Your Go-To-Market Strategy مؤشرات أداء تقيس نجاح استراتيجيتك لدخول السوق

Ma Ba3ref By Omar

Play Episode Listen Later Jun 20, 2025 22:38


Send us a textUnlocking the Secrets of Go-to-Market Success: The Top 10 KPIs You Need to TrackIn this episode, we dive deep into the essential metrics every business leader and marketer should monitor to ensure their go-to-market (GTM) strategy is on track. Whether you're launching a new product, entering a new market, or refining your sales process, understanding the right key performance indicators (KPIs) can make all the difference between success and stagnation.Join us as we break down the top 10 KPIs that provide actionable insights into your GTM effectiveness:Customer Acquisition Cost (CAC): Discover how much it really costs to win a new customer and why optimizing this metric is crucial for profitability.Customer Lifetime Value (CLV): Learn how to calculate and maximize the total revenue a customer brings over their relationship with your brand.Monthly and Annual Recurring Revenue (MRR & ARR): Track your revenue growth and forecast future performance with these foundational metrics.Net Promoter Score (NPS): Gauge customer satisfaction and loyalty to identify advocates and areas for improvement.Return on Ad Spend (ROAS): Ensure your marketing investments are delivering measurable returns.Support Tickets: Monitor customer issues and feedback to enhance your product and customer experience.شف أسرار نجاح استراتيجية الدخول إلى السوق: أهم 10 مؤشرات أداء يجب تتبعهافي هذه الحلقة، نغوص في أعماق أهم المؤشرات التي يجب على كل قائد أعمال ومسوق مراقبتها للتأكد من أن استراتيجية الدخول إلى السوق (GTM) تسير في الاتجاه الصحيح. سواء كنت تطلق منتجًا جديدًا، أو تدخل سوقًا جديدًا، أو تعمل على تحسين عملية المبيعات، فإن فهم مؤشرات الأداء الرئيسية الصحيحة يمكن أن يصنع الفارق بين النجاح والتراجع.انضم إلينا بينما نستعرض أهم 10 مؤشرات أداء توفر رؤى عملية حول فعالية استراتيجيتك:تكلفة اكتساب العميل (CAC): تعرف على التكلفة الحقيقية لجذب عميل جديد ولماذا يعد تحسين هذا المؤشر أمرًا حاسمًا للربحية.قيمة عمر العميل (CLV): تعلم كيفية حساب وتعظيم إجمالي الإيرادات التي يجلبها العميل طوال علاقته مع علامتك التجارية.الإيرادات الشهرية والسنوية المتكررة (MRR & ARR): تابع نمو إيراداتك وتوقع الأداء المستقبلي من خلال هذه المؤشرات الأساسية.مؤشر صافي المروجين (NPS): قِس رضا العملاء وولاءهم لتحديد الداعمين ومجالات التحسين.العائد على الإنفاق الإعلاني (ROAS): تأكد من أن استثماراتك التسويقية تحقق عوائد ملموسة.تذاكر الدعم: راقب مشاكل العملاء وملاحظاتهم لتحسين منتجك وتجربة العملاء.معدل تحويل المبيعات: اكتشف مدى فعالية تحويل الفرص إلى عملاء فعليين.معدل فقدان العملاء (Churn Rate): راقب معدل مغادرة العملاء لتقليل الخسائر وتعزيز النمو.مدة تهيئة العميل الجديد: قِس الوقت الذي يستغرقه العميل الجديد ليبدأ في تحقيق القيمة من منتجك.حجوزات العروض التوضيحية: تابع عدد العملاء المحتملين الذين يطلبون تجربة المنتج.استمع الآن لتتعرف على كيفية استخدام هذه المؤشرات في تحسين استراتيجيتك وتحقيق أهدافك التجارية! Support the showSupport the Podcast on:https://www.paypal.com/paypalme/okuwatly?locale.x=en_UShttps://www.buymeacoffee.com/MaBa3refSubscribe to Maba3ref Newsletter:https://maba3refbranching.beehiiv.com/Connect with Maba3ref Podcast:https://www.instagram.com/maba3refbyomarConnect on TIKTOK:https://www.tiktok.com/@okuwatly

Framtidens E-Handel
Bakom Kulisserna: Så Växer C'est Normal 100% Lönsamt med Performance - Nils Nordström, Flax #309

Framtidens E-Handel

Play Episode Listen Later Jun 20, 2025 66:28


Nils Nordström, VD och medgrundare till Flax Digital gästar podden Framtidens E-Handel och delar med sig av familjelivets utmaningar, insikter om lycka och mening, samt strategier för att bygga en smidig byrå med fokus på performance marketing, content och AI.7:00 - Sociala medier gör det svårt att se lycka bortom roliga upplevelser i livet.10:13 - Flax Digitals fokus på nära kundkontakt och seniora tjänster istället för storskalig tillväxt.12:01 - Algoritmer förändrar hur Meta och Google optimerar, kreativt innehåll blir viktigare.14:03 - Case: byte från drop-strategi till performance-fokus gav fördubblad spend med bibehållen ROAS.16:07 - Betoning på kontinuerlig creative output och planerad contentproduktion.20:00 - Utmaningar för små varumärken att nå kritisk volym för retargeting och förenklad kampanjstruktur.22:00 - AI och GPT kommer revolutionera e-handel genom att slutföra köp åt användare.30:00 - Vikten av att släppa ego i produkt- och annonsutveckling, marknaden styr vad som fungerar.32:00 - Olika ledarstilar kan lyckas; grundvalar som marginalstruktur avgör strategival.34:00 - Fundamenten är desamma oavsett företagsstorlek; analysera marginaler och anpassa sig över tiden. 39:23 - Använd enkel kampanjstruktur (ASC) för att låta algoritmen lära utan fragmentering42:20 - Viktigt med stabil innehållsproduktionsprocess och granska realtidsdata för insikter48:04 - AI kommer revolutionera B2C genom att automatisera rekommendationer och köp via chatt52:57 - Verktyg visar hur man integrerar datadriven analys i kreativa beslut, inklusive marginalerHär hittar du Nils & Flax:https://www.linkedin.com/in/nilsnordstrom/ https://flaxdigital.se/ Sponsor:https://www.kustom.co/ Följ Björn på LinkedIn:https://www.linkedin.com/in/bjornspenger/ Följ Framtidens E-handel på LinkedIn:https://www.linkedin.com/company/framtidens-e-handel/ Besök vår hemsida, YouTube & Instagram:https://www.framtidensehandel.se/ https://www.instagram.com/framtidens.ehandel/ https://www.youtube.com/channel/UCEYywBFgOr34TN8NtXeL5HQPoddproducent och klippare Michaela Dorch & Videoproducent Fredrik Ankarsköld:https://www.linkedin.com/in/michaela-dorch/ https://www.linkedin.com/in/ankarskold/ Tusen tack för att du lyssnar!Support till showen http://supporter.acast.com/framtidens-e-handel. Hosted on Acast. See acast.com/privacy for more information.

The Simple and Smart SEO Show
Profit-First Strategies for E-Commerce Sellers: How to Compete with Amazon (Without Google!) Part 2 With Austin Becker

The Simple and Smart SEO Show

Play Episode Listen Later Jun 18, 2025 20:52 Transcription Available


In this episode of The Simple and Smart SEO Show, we're diving into real-world e-commerce strategies to compete with platforms like Amazon, Walmart, and Etsy — without relying solely on Google. If you're a Shopify seller or creative entrepreneur, this episode is a must-listen for understanding ad budgets, search impression share, and seasonal sales cycles that actually scale your business sustainably.Here's what you'll learn:How to drive traffic without depending on Google (hint: email + social!)Why knowing your ACOS (Advertising Cost of Sale) is more useful than ROASThe smartest way to scale: sell more when people are already buying⏱️ Timestamps: 0:00 – Intro: The Google traffic trap 1:16 – Competing with Amazon (without losing your mind or margins) 3:20 – What is Search Impression Share & where to find it 4:33 – Profit-first ad budgeting: ACOS vs ROAS explained 10:31 – The truth about your prices (and why doubling them may save your business) 13:06 – 2025+ trends: Multi-channel selling & YouTube SEO tips 17:37 – Video SEO strategy for higher CTR 18:31 – Collection page tips from Bonobos

Startup Gems
Your Playbook to Selling Anything on the Internet in 2025| Ep. #184

Startup Gems

Play Episode Listen Later Jun 18, 2025 46:18


Check out my newsletter at TKOPOD.com and join my new community at TKOwners.com.I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're running a local business, selling an online product, or just trying to get more leads or sales, this series walks you through everything from the ground up. I cover how to build winning campaigns in Meta Ads Manager, write high-converting ad copy, test ads without wasting money, and scale from $10 to $500/day. I also share my favorite low-budget hacks, ad examples, and shortcuts for getting cheap leads and better ROAS. If you're trying to grow with digital marketing, this is the step-by-step blueprint you need.https://www.gohighlevel.com/Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Introduction to Facebook Ads for Noobs11:07 Building Your First Facebook Campaign18:24 Writing High-Performing Facebook Ad Copy23:32 Crafting Compelling Visuals for Ads26:16 Writing Like a Human: The Key to Engagement29:49 Testing and Optimization: The Science of Ads35:28 Scaling and Automation: Growing Your Ad Strategy42:14 Expert Shortcuts: Accelerating Your Ad Success

The Next Amazon Top Seller
Guide to Prime Day Marketing & Advertising 2025 - #227

The Next Amazon Top Seller

Play Episode Listen Later Jun 13, 2025 16:37


PPC CAST
245. Gestión de presupuestos de clientes

PPC CAST

Play Episode Listen Later Jun 13, 2025 65:29


Tener el control del dinero que gestionamos es muy importante, por lo que en el capítulo de hoy os explicamos como hacemos nosotros para gestionarlos de la mejor forma. 0:00  Intro0:08 Miscelánea1:33 Nuestra Semana9:53 PPCCast+17:51 Noticias de la Semana27:34 Tema Principal57:02 Recomendaciones1:02:04 Canción PPCCCastURL Episodio: https://ppccast.com/podcast/245-como-gestionamos-presupuestosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Honest eCommerce
Bonus Episode: Defining Success Before Launching Anything with Tim Wilson

Honest eCommerce

Play Episode Listen Later Jun 12, 2025 35:14


Tim Wilson is the Head of Solutions at facts & feelings, a consultancy focused on helping organizations put their data to productive use through clear thinking, aligned teams, and actionable insights. A seasoned analytics leader, Tim brings over two decades of experience across enterprise BI, agency strategy, and digital analytics to help brands translate complexity into clarity.Before co-founding facts & feelings, Tim led analytics practices at multiple agencies, advised Fortune 500 companies on digital data strategy, and built out BI infrastructure at a $500M B2B tech firm. He's also the co-author of Analytics the Right Way: A Business Leader's Guide to Putting Data to Productive Use and co-host of the long-running Analytics Power Hour podcast.Whether clarifying what “success” really looks like before a new feature launch or helping teams choose the right level of analytical rigor for a given decision, Tim focuses on making data work for the business, not the other way around. He offers a practical framework for leaders overwhelmed by dashboards, and a philosophy for analysts who want to be more than just report generators.In This Conversation We Discuss: [00:39] Intro[01:15] Shifting from in-house roles to agency work[02:16] Highlighting the cost of overbuilding tech stacks[04:36] Pushing back on data-only decision making[07:13] Avoiding narrow ad metrics that mislead growth[10:08] Using AI to scale low-effort interactions smartly[12:38] Translating ideas into testable hypotheses[19:02] Differentiating high-credibility opinions in UX[20:00] Using split tests to validate costly changes[21:14] Skipping tests for clear conversion blockers[23:32] Filtering user recordings for CRO opportunities[26:13] Using logic when data can't prove causality[29:39] Measuring what actually matters in performanceResources:Subscribe to Honest Ecommerce on YoutubeIntelligent business consultancy obsessed with less and better factsandfeelings.io/Data and analytics podcast analyticshour.io/Follow Tim Wilson linkedin.com/in/tgwilsonIf you're enjoying the show, we'd love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

The Andrew Faris Podcast
5 Takeaways from Meta's Performance Summit

The Andrew Faris Podcast

Play Episode Listen Later Jun 12, 2025 29:23


RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotifyFERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af//What are Meta's top advertisers learning directly from the source? In this episode, I break down 5 key takeaways from Meta's exclusive Performance Marketing Summit — a behind-the-scenes look at where the platform is headed and what that means for 7–9 figure eCommerce brands.You'll learn:- Why incrementality is replacing ROAS as the gold standard of ad measurement- How Meta's new tools aim to optimize for profit, not just revenue- Why data quality is your new competitive edge- What Meta's push for creative variety means for your internal content systems- How reels and creators are central to Meta's growth strategyPlus: The surprising future of “ads that interact with you” — and what that means for your landing pages.If you're scaling profitably in today's ad ecosystem, this is the inside track.//CHAPTER TITLES:1:50 - Hold Out Tests For Meta Ads3:52 - Incrementality Tests7:01 - Importance of Quality of your Data13:13 - Creative Supply Chain23:00 - A.I In Your Meta Ads// SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!//ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠//FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠Email: podcast@ajfgrowth.comWork with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

The Marketing Analytics Show
Unlocking the holy grail of true ROAS measurement

The Marketing Analytics Show

Play Episode Listen Later Jun 12, 2025 51:18


In this episode of The Marketing Intelligence Show, Teck Goon (Reserata), Brent Banning (Pragmaticians), and Nora Hungershoefer (Supermetrics) unpack what it really takes to bring your online and offline marketing data together, optimize channel spend, and unlock the holy grail—true ROAS measurement.You'll learn:Why marketing consolidation is critical and its business impactHow to unify online and offline marketing data efficientlyCommon pitfalls to avoid in your data strategyLocal case studies from the APAC region illustrating practical applications

AffiliateINSIDER  - Affiliate Marketing Podcast
Swipe, Earn, Repeat: Unlocking the Power of Card-Linked Offers

AffiliateINSIDER - Affiliate Marketing Podcast

Play Episode Listen Later Jun 12, 2025 37:50


This week, host Lee-Ann Johnstone dives deep into one of affiliate marketing's most misunderstood yet powerful tools with James Bannerman, VP of Global Sales at The Reward Collection. While many affiliate managers view card-linked offers (CLO) as just another publisher type, this episode reveals how CLO can strategically unlock value across every stage of the customer journey - from acquisition to retention. James shares insider insights from working with over 900 brands and managing a network of 700+ million customers globally, demonstrating how the right approach to card-linked offers can drive incremental growth without cannibalising existing affiliate performance.Key segments of this podcast and where you can tune in to go direct: [04:11] What are card-linked offers and how do they actually work in practice[07:15] The four strategic approaches: net new, lapsed, existing, and competitor customer targeting[14:04] Morrison's case study: Using tactical spend thresholds to drive incremental basket valueOur thanks go to Everflow as this season's sponsor. Would you like to talk about sponsoring our podcast, or gaining a brand mention? Take a look, here.ELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers, steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Send me a text with your questions

Sports Marketing Machine Podcast
118: Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell Tickets

Sports Marketing Machine Podcast

Play Episode Listen Later Jun 11, 2025 19:43


Send us a textIn this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales.Arthur pulls back the curtain on why CTV (connected TV) advertising isn't just for big brands anymore, and how teams with modest budgets can now launch high-impact TV campaigns that are trackable, targeted, and ridiculously easy to set up — no agency required.Whether you're trying to sell more tickets, build brand awareness, or just find a new way to get in front of fans, this episode shows how streaming TV can (finally) be part of your playbook.✅ Top Takeaways:TV Ads Are Now Self-Serve: No contracts, no reps — just launch like you would a Meta ad.Start with Warm Audiences: Use Vibe's pixel or upload your CRM list for retargeting.TV That Performs: Streaming campaigns have shown better ROAS than Meta or Snapchat in many cases.Minimum Budget to Start: 3x your average order value per day, for at least 2 weeks.Keep Your Creative Sharp: 30-second ads work best — and sound matters more than you think.Skip the Freebies: Every impression is trackable, and every dollar can be measured.

Master of Search - messbare Sichtbarkeit auf Google (Google Ads, Analytics, Tag Manager)
ROAS erhöhen, CPA senken oder Budget rauf? So triffst du die richtige Google Ads Entscheidung

Master of Search - messbare Sichtbarkeit auf Google (Google Ads, Analytics, Tag Manager)

Play Episode Listen Later Jun 11, 2025 17:53 Transcription Available


Ich stand da mit der Frage: ROAS pushen, CPA senken oder einfach mehr Budget? Alles schien falsch. Bis ich verstanden habe, wie Google wirklich denkt – und warum die Reihenfolge deiner Maßnahmen alles verändert. Ich erinnere mich an eine Stelle im Coaching, bei der ich einfach keine Antwort geben konnte. Ein Kunde fragte: „Was soll ich tun – ROAS erhöhen, CPO senken oder das Budget verdoppeln?“ Ich hätte sagen können: „Kommt drauf an.“ Aber das bringt niemanden weiter. Deshalb habe ich das durchgerechnet, durchgetestet und mit Hunderten Konten verglichen. Das Ergebnis: Es gibt eine klare Reihenfolge – wenn du sie kennst, macht Google plötzlich genau das, was du willst. Wenn nicht, verbrennst du dein Budget, obwohl du „alles richtig“ gemacht hast. In dieser Episode erfährst du: – Die richtige Reihenfolge: Zielwerte setzen, testen, dann Budget anpassen – Warum du mit der Strategie „einfach mehr Budget“ deine Kampagne killst – Wie Google mit CPA- und ROAS-Zielen wirklich arbeitet – Warum Geduld der größte Hebel ist – und warum die meisten genau daran scheitern – Schritt-für-Schritt-Plan für profitable Skalierung ohne Ratespiel Wenn du schon Erfahrung mit Google Ads hast, aber das Gefühl, du trittst auf der Stelle – diese Folge bringt dich raus aus dem Chaos und rein in die Kontrolle.

Mobile Dev Memo Podcast
Season 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra)

Mobile Dev Memo Podcast

Play Episode Listen Later Jun 10, 2025 50:26


My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL, an advertising measurement company. Full disclosure: I was one of the first investors in INCRMNTAL. The impetus for this conversation was a blog post that Maor recently published: I Measured Incrementality. Now What?. In this episode, among other things, we discuss:Why discrete, one-off experiments are not the optimal way to measure incrementalityThe principal challenge in measuring incrementalityHow the "AI-ification" of marketing changes advertising measurementThe options that marketers have for attribution and optimization once every scaled channel offers AI-enabled total automationHow marketing teams should utilize the conversion / ROAS data that is reported by platformsThanks to the sponsors of this week's episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

The Art of Online Business
3x ROAS from a Photographer's $27 Low-Ticket Offer Facebook Ads Funnel Featuring Brooklyn Grotte

The Art of Online Business

Play Episode Listen Later Jun 9, 2025 58:40 Transcription Available


Brooklyn Grotte is a luxury photographer, business coach, and the founder of The 5X Photographer—a transformational program helping photographers grow to consistent $5K+ months with messaging, visibility, and simple, scalable systems. ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍Brooklyn shares how she went from $200 photo sessions to building a low-ticket funnel that brings in consistent 3x ROAS using Facebook and Instagram ads. We talk about the exact offers she includes, how she set them up in ThriveCart, and why keeping each offer at $27 is actually working. She also breaks down her monthly ad spend, how she tests creatives, and why she prefers a slower, sustainable growth approach. Watch this episode on YouTube!‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelBrooklyn's Links:Connect with Brooklyn on InstagramSign up for her Weekly Newsletter “Not Another Boring Newsletter”Tune in to her Reframed PodcastGet her course “Ads That Scale” —Use code at checkout for $500 off: 500OFF

Version Eight | Digital Marketing Tips and Strategies For SME's
Meta Ads eCommerce Tactics That's Working Right Now

Version Eight | Digital Marketing Tips and Strategies For SME's

Play Episode Listen Later Jun 9, 2025 19:28


What You're Going to Learn in This Video:In this episode, we reveal the top-performing Meta Ads strategies for eCommerce in 2025. If you're running an online store or managing ads for eCommerce brands, these are the tactics you can't afford to miss.

Secrets To Scaling Online
The REAL Reason Your TikTok Shop Isn't Converting (And How to Fix It)

Secrets To Scaling Online

Play Episode Listen Later Jun 6, 2025 33:16


Send us a textTikTok Shop isn't just a sales channel — it's the engine behind your entire content and performance strategy. In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one unified system.What you'll learn in this video:How to find your top-performing creators using the 80/20 seeding rule — without wasting time or inventory.How to build a scalable creator community that consistently drives $250K+ in GMV each month.When and how to use VSAs (Video Sales Agents) and co-branded landing pages to maximize conversions and track ROI.How to unify your marketing funnel so your TikTok Shop strategy also fuels Meta ads, YouTube content, and Amazon listings — leading to a 4x ROAS across channels.This is the unfiltered, actionable playbook that top brands are using to dominate TikTok Shop in 2025 and beyond.Timestamps:00:05 – Why TikTok Shop creator content powers the whole funnel02:30 – The new rules of creator-led growth04:00 – Seeding strategy: how to find your unicorn creators07:10 – When to use VSAs vs GMV Max14:10 – Creator community building with Reacher + Retainers21:00 – Why unification is your next growth edge25:00 – How to repurpose TikTok content across Amazon & D2C30:00 – The TikTok Shop landing page hackSubscribe for weekly content on TikTok Shop, UGC, and eCom scaling strategies.

The Ravi Abuvala Show
Give me 38 minutes and I'll improve your ROAS by 313%

The Ravi Abuvala Show

Play Episode Listen Later Jun 5, 2025 38:28


Growing Ecommerce – The Retail Growth Podcast
Google Marketing Live Recap: AI Overviews, PMax reporting, AI Max, and more

Growing Ecommerce – The Retail Growth Podcast

Play Episode Listen Later Jun 5, 2025 45:36 Transcription Available


Google is positioning AI at the center of its advertising ecosystem with substantial changes to search, shopping, and campaign management. The new "PowerPack" approach combines Performance Max, Demand Gen, and AI Max for search campaigns, though questions remain about how these components will work together without cannibalizing each other.• AI Overviews and AI Mode represent massive shifts in search, with Google generating answers directly and using "query fanning" to search multiple queries behind the scenes• Ads will be integrated directly into AI Overviews and AI Mode conversations, changing how users interact with advertising• "Agentic" shopping experiences allow Google's AI to make purchases without users visiting websites, potentially transforming e-commerce• Smart Bidding Exploration allows Google to miss ROAS targets by 10-30% to explore new queries, though the benefit to advertisers remains unclear• New channel-level performance reporting for PMAX provides visibility into which channels and ad types drive results• Enhanced New Customer Acquisition features offer more granular exclusion options for existing and warm traffic• Asset Studio and Product Studio provide new creative tools for building and managing assets• Commerce Media Suite introduces retail media network capabilities, allowing retailers to make first-party audiences available• Three new AI Experts (Ads, Analytics, and Marketing Advisor) aim to provide conversational assistance for campaign managementVisit smarter-ecommerce.com to access resources like our State of PMax report, our brand versus non-brand PMax script, and our new PMax script to help understand channel performance reports.

The Business of Marketing
Breaking the Code: How NBCU's SpotOn Unlocks Retail Media's Next Frontier with Shawn Makhijani

The Business of Marketing

Play Episode Listen Later Jun 4, 2025 29:58


The convergence of retail media and premium CTV content is reshaping how brands connect with consumers through data-driven, targeted advertising across trusted media platforms. And, we're talking about it all in the latest episode of The Garage. Join hosts Dan Masamino and Evan Hovorka as they sit down with Shawn Makhijani, SVP of Business Development and Strategy at NBCUniversal, to explore the fascinating and powerful intersection of retail media networks and premium television content, particularly through the lens of their strategic partnership.What You'll Learn: How premium content and engaged audiences drive advertising effectiveness, cutting across traditional and streaming platformsWhy partnerships between retail media networks and content providers require deep collaboration beyond simple programmatic connectionsThe importance of balancing ad load and frequency caps to respect viewer engagement while delivering resultsHow retail media brings closed-loop attribution and ROAS measurement to the CTV ecosystemWhy democratizing access to CTV advertising through self-service platforms is transforming the media landscapeHow localization and relevance in content delivery create stronger connections between brands and consumersThe parallel between trusted consumer brands and evergreen content in building lasting audience relationshipsWhy flexible transaction models (from full-service to self-service) are crucial for meeting diverse advertiser needsTune in to find out how democratizing access to premium content through self-service platforms is reshaping the advertising landscape.From sharing stories about small-town origins to exploring how to turn offline data into actionable insights, this episode of The Garage offers a clear look at how hyperlocal advertising can create new opportunities for brands, agencies, and retailers. It's a conversation about using data smarter, scaling with precision and ensuring that every advertising dollar works harder in local communities, this episode of The Garage is not one you want to miss. LinkedInWebsite Hosted on Acast. See acast.com/privacy for more information.

Influencer Marketing Blueprint
High ROAS is KILLING Your Brand (And You Don't Even Know It)

Influencer Marketing Blueprint

Play Episode Listen Later Jun 4, 2025 23:02


Here's a tough pill to swallow — chasing a high ROAS might actually be costing you growth and customers.Over the last few months, we've been deep in the weeds with brands trying to “beat” their ROAS targets, only to realize they're leaving massive opportunities on the table by focusing on the wrong metric.In this episode, we're tearing down the myth that higher ROAS is always better. Instead, we show why the smartest brands are going after the lowest sustainable new customer ROAS to dominate ad auctions, outbid competitors, and drive real profitability.This isn't guesswork. We share real client examples where dialing down the ROAS target, backed by strong retention and lifetime value, created insane competitive advantages.Ready to rethink your ROAS strategy and win the auction? Let's dive in.Key Takeaways:00:00 Intro00:42 Defining Acquisition Media Efficiency Ratio (aMER)01:48 Critique of chasing high ROAS benchmarks04:24 Winning ad auctions with lower bids07:39 Importance of aligning aMER with profitability goals10:03 Role of retention and LTV in lowering aMER targets11:37 Common client misconceptions about ROAS and profitability14:58 Business model impact on aMER targets17:29 Profitability targets affect acquisition strategy18:37 Why agencies must integrate forecasting and LTV knowledge20:40 OutroAdditional Resources:Follow us on X:

The Unstoppable Marketer
EP. 127 Beyond the Dashboard: Metrics That Actually Drive Business Growth w/ Cody Wittick @ Kynship

The Unstoppable Marketer

Play Episode Listen Later Jun 3, 2025 67:34 Transcription Available


Trevor Crump and Mark Goldhart welcome Cody Wittick, co-founder and co-CEO of Kynship, to discuss the evolving landscape of e-commerce marketing. They dive into the pitfalls of over reliance on ROAS metrics, the importance of cohort data, and why single-channel agencies need to pivot or perish. The trio shares insights on the future of agencies, the impact of AI on marketing, and why "ugly ads" might be the key to driving business forward. Cody challenges conventional wisdom on attribution tools and offers a fresh perspective on setting realistic business goals.Follow Cody Wittick and Kynship on social media for more insights into e-commerce growth strategies and marketing trends.Cody Wittick Instagram: https://www.instagram.com/codywittick?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Kynship Instagram: https://www.instagram.com/kynshipco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

SEO Podcast Unknown Secrets of Internet Marketing
Building Effective Funnels: Psychology, Economics, and Technology with Alisha Conlin-Hurd

SEO Podcast Unknown Secrets of Internet Marketing

Play Episode Listen Later Jun 2, 2025 54:44 Transcription Available


Alisha Conlin-Hurd shares powerful insights on creating effective marketing funnels using psychology, economics, and technology as the foundation for persuasive online marketing.• Understanding that persuasion differs from manipulation when your product genuinely helps people• Recognizing the five levels of awareness in marketing and how they affect customer decisions• Approaching funnels as a series of micro conversions rather than one big knockout punch• Creating landing pages that function as digital appointment setters with clear offers• Using qualification systems to filter leads and improve sales conversion rates• Ensuring your marketing message matches your platform (Facebook vs Google)• Tracking ROI rather than just ROAS to include agency fees in performance metrics• Focusing on qualified leads that convert rather than a high volume of unqualified leads• Using thank you pages strategically to continue engagement rather than ending the conversation• Avoiding over-complicating funnels with unnecessary steps or excessive technologyGuest Contact Information: persuasionexperience.comhttps://www.linkedin.com/in/alishaconlinhurd/—----------More from EWR and Matt:Leave a Review if it was content you enjoyed: https://g.page/r/CccGEk37CLosEB0/reviewFree SEO Consultation: https://www.ewrdigital.com/discovery-callOne-on-One Consulting: https://www.ewrdigital.com/digital-strategy-consulting/private-consulting-session—The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. Topics covered include keyword research, content optimization, link building, local SEO, and more. The show also features interviews with industry leaders and experts who share their experiences and tips. Additionally, Matt shares his own experiences and strategies, as well as his own successes and failures, to help listeners learn from his experiences and apply the same principles to their businesses. The show is designed to help entrepreneurs and business owners become successful online and get the most out of their digital marketing efforts.Find more great episodes here: https://www.internetmarketingsecretspodcast.com/  https://seo-podcast-the-unknown-secrets-of-internet-marketing.buzzsprout.comFollow us on:Facebook: @bestseopodcastInstagram: @thebestseopodcastTiktok: @bestseopodcastLinkedIn: @bestseopodcastPowered by: ewrdigital.comHost: Matt Bertram Disclaimer: For Educational and Entertainment purposes only.Support the show

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Wie du mit diesem Trick (den fast keiner kennt) deinen ROAS 3x verbesserst

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later Jun 2, 2025 7:34


Wusstest du, dass 80% der Werbung keinen echten Effekt hat? In dieser Episode von ECOM SECRETS enthüllen wir einen geheimen Trick, der deinen ROAS um das Dreifache steigern kann – und den nur die Wenigsten erkennen! Bleib dran, um herauszufinden, wie du das Potenzial deiner Ads endlich ausschöpfst. --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

PPC CAST
243. El uso de las audiencias ¿Dónde estamos ahora mismos?

PPC CAST

Play Episode Listen Later May 30, 2025 79:46


Cómo, cuando y porque usamos las audiencias ahora mismo en nuestras campañas de Google ADs y/o Meta Ads. 0:00 Intro0:09 Miscelánea2:35 Nuestra Semana20:28 PPCCast+24:36 PPCFest29:09 Noticias de la Semana41:04 Tema Principal1:14:16 Recomendaciones1:16:20 Canción PPCCastURL Episodio: https://ppccast.com/podcast/243-el-uso-de-las-audiencas-donde-estamos-ahora-mismosPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Beyond The Shelf
How to Spend the Next Dollar – with Edgewell's Nate Moran

Beyond The Shelf

Play Episode Listen Later May 27, 2025 33:29


This week we're joined by Nate Moran, Senior Director of Growth, Digital Strategy & Analytics at Edgewell Personal Care—the company behind brands like Schick, Banana Boat, Wet Ones, and more. With a career spanning Red Bull, Newell, Unilever, and now Edgewell, Nate brings a sharp perspective on what it takes to turn data into decisions and insights into impact.In this conversation, Nate and host Dave Feinleib explore the evolving relationship between analytics, creative, performance marketing, and AI. They dig into how Nate and his team think about data strategy, omnichannel planning, and the question on every marketer's mind: where should we spend the next dollar?If you're navigating retail media, e-commerce, or digital growth today, this episode offers a smart, candid look at the challenges—and opportunities—of scaling modern brand performance.Key Takeaways & Episode HighlightsWhy profitability, performance, and category management need to work together in an omnichannel world—and how Edgewell ties these functions across the business.What “the next best dollar” means at Edgewell, and how the team balances incrementality, ROAS, and long-term brand health.Lessons from managing 30,000+ SKUs at Amazon (before APIs made it easy) and how those scrappy skills still apply today.The role of a clear, focused data strategy—and why owning your data is critical for AI readiness and true self-serve analytics.How AI and generative tools like ChatGPT and Snowflake are reshaping workflows, and why agentic AI might be the real unlock for the future.Why creative still matters: performance spend alone won't build trust or brand love—and how to balance emotional storytelling with analytics-driven media.Rapid Rundown QuestionsFavorite Edgewell product: Jack Black Dual Defense SPF MoisturizerBrand that's nailing it creatively: Liquid DeathGo-to tech tools: ChatGPT and SnowflakeFavorite read/listen: The Long and the Short of It by Les Binet and Peter FieldFavorite way to recharge: Mountain biking and snowboarding in Bend, OregonConnect with Nate: https://www.linkedin.com/in/nathanmoran/Get the It'sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/Take It'sRapid's Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvdEmail us at sales@rapidads.io with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutionsTheme music: "Happy" by Mixaud - https://mixaund.bandcamp.comProducer: Jake Musiker

Ecommerce Brain Trust
The Maturation of AMC for Sponsored Ads with Ross Walker and Carlos Sastre - Episode 394

Ecommerce Brain Trust

Play Episode Listen Later May 26, 2025 22:53


Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today's episode, we're diving into a topic that's been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products.  It's a conversation that's gone from a slow simmer to a full-on boil in recent months, and we've brought in two of Acadia's sharpest retail media minds to break it all down: Ross Walker and Carlos Sastre. We'll be exploring where the real impact is showing up, what's working, and what this shift means for the future of Sponsored Search. Tune in to find out more! "I don't care about winning every single eyeball for a keyword. I only care about winning the subset of eyeballs that are most likely to convert, be a high lifetime value customer, or be most likely to purchase multiple products in my assortment. That is the new game that we are moving towards in the future." Ross Walker KEY TAKEAWAYS In this episode, Julie, Jordan, Ross, and Carlos discuss: Overview of AMC Audiences for Sponsored Ads: The distinction between using AMC audiences in DSP vs. Sponsored Ads. In Sponsored Products/Brand Ads, AMC audiences act as bid modifiers rather than strict targeting mechanisms. Limitations and Current Capabilities: Advertisers can only boost bids for specific audiences, not exclude or exclusively target them. Only one AMC audience can be applied per campaign currently, which introduces campaign complexity. The "crawl, walk, run" approach: Start simple by identifying the campaign goal (upper vs. lower funnel) before layering in AMC audiences. Recommendations to duplicate existing campaigns and layer AMC audiences for more efficient targeting. Strong results from using purchaser and subscriber lookalike audiences (doubling ROAS and improving conversion rates). Cautions against hyper-granular audience building, which may limit scale and statistical significance. Leveraging “out of the box” audiences first before building complex custom audiences. Keep initial testing straightforward, scaling complexity only if justified by results. Notable reductions in CPCs and significant increases in ROAS for test campaigns that adopted AMC audiences. Dual campaign strategy allows efficiency gains without sacrificing overall volume. The introduction of more AMC-style features directly in the Amazon Ads console (e.g., new-to-brand bid boosting). The shift from keyword/product targeting towards audience-based bidding and what that means for campaign architecture and ROI. Amazon's continued pace of innovation in ad products enables proactive brands to gain an edge. The future of advertising on Amazon involves refining audiences beyond keywords, focusing spend on high-value customers. The importance of adapting campaign strategies to stay ahead as the platform evolves.  

Online Store Success with Jodie Minto
121. Outsourcing your Meta ads - the real cost breakdown (and how you could be losing thousands each month)

Online Store Success with Jodie Minto

Play Episode Listen Later May 26, 2025 12:34


PPC CAST
242. Los algoritmos, con el escritor Javier Hinojosa

PPC CAST

Play Episode Listen Later May 23, 2025 61:05


Hoy presentamos el nuevo libro de Javier Hinojosa. Hablaremos sobre su visión del algoritmo de Google Ads y de cómo lo deberíamos entender. 00:00 Introducción al PPC Fest y el libro de Javier Hinojosa04:24 Presentación de Javier Hinojosa y su libro sobre algoritmos06:02 Motivaciones detrás del libro y su enfoque único10:11 La relación entre algoritmos y conversiones12:27 Claves para trabajar con algoritmos en PPC18:12 La importancia de la calidad de las conversiones20:34 Fases del algoritmo: exploración y estabilización25:06 Controlando el algoritmo a través de métricas27:34 Otras métricas que afectan al algoritmo30:19 Dominando el Algoritmo de Conversiones36:07 Estrategias de Atribución y Ventanas de Conversión42:12 Los Mandamientos del Media Buyer49:02 Entendiendo al Cliente y su Intención de Búsqueda52:39 Autopublicación y Compartiendo ConocimientosURL Episodio: https://ppccast.com/podcast/242-los-algoritmos-con-el-escritor-javier-hinojosaPPCFest: ppcfest.comPPCCast+: ppccast.com/plusPatrocinadoresRaiola Networks: ppccast.com/raiolaData Feed Watch: ppccast.com/datafeedConvertiam: ppccast.com/convertiam

Business, Brains & the Bottom Line
Ep. 124: Revolutionizing Attribution: Jeff Greenfield on AI and the Future of Marketing Performance

Business, Brains & the Bottom Line

Play Episode Listen Later May 22, 2025 35:21


In this episode, I sit down with Jeff Greenfield, CEO of Provalytics, to explore how AI is transforming marketing attribution in a privacy-first world. Jeff shares how his team is bridging the gap between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver independent, cross-channel measurement that actually works—no cookies required.We discuss how Provalytics helps brands maximize every advertising dollar, with clients regularly tripling their upper funnel investments and achieving 2–3x higher ROAS compared to GA4, Adobe, and last-click models. Jeff unpacks why legacy attribution methods are broken and how Provalytics is redefining what accurate, validated, and privacy-compliant measurement looks like today.Whether you're a CMO, media strategist, or growth marketer, this is your roadmap to marketing performance in the age of AI and consumer privacy.

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing
Einfache Änderung die ROAS verdreifacht

Ecom Secrets mit Daniel Bidmon / E-Commerce, Funnels, Marketing

Play Episode Listen Later May 22, 2025 6:50


Wie eine kleine Anpassung in deiner Werbestrategie den ROAS gleich verdreifacht hat! In dieser Episode von ECOM SECRETS enthüllen wir die präzise Methode, die Top-Marken nutzen, um ihre Umsätze explodieren zu lassen. Bist du bereit, herauszufinden, was du übersehen hast? Die Antwort könnte alles verändern. --- Hol dir noch mehr wertvolle Insights mit unseren kostenlosen Ressourcen: 8-Figure Checkliste: www.ecomcheckliste.de ECOM SECRETS Buch: www.ecombuch.de ECOM INSIDER Newsletter: www.ecomhouse.com/newsletter Kostenloser Strategie Call: www.ecomhouse.com/skalierungs-call Wenn du Fragen an Daniel Bidmon hast oder möchtest, dass er und sein Team dir bei der Skalierung deines Onlineshops helfen, dann vereinbare jetzt dein kostenloses Strategiegespräch: www.ecomhouse.com Daniel Bidmon und sein Team aus 35 A-Level Mitarbeitern und exklusiver Meta Business Partner auf höchstem Level, hat seine Agentur ECOM HOUSE GmbH über 1 Milliarde Euro E-Commerce-Umsatz für ihre Kunden generiert. In seinem Nr.1 E-Commerce Podcast in der DACH-Region zeigt er dir, wie du dein Marketing so optimierst, dass du profitabel auf 7 und 8-stellige Umsätze skalierst – mit bewährten Meta Ads-Strategien, präziser Kundenansprache und weiteren Erfolgsgeheimnissen.

Apparel Success
How I Made $37,225.79 With 1 Hoodie & ONLY 400 Followers (No BS)

Apparel Success

Play Episode Listen Later May 20, 2025 9:52


BEST Design Tool → https://www.design.com/apparelsuccessJoin the Mastermind → https://www.skool.com/apparel-success-mastermindIn this episode of Apparel Success, I share how I made $37,225.79 in hoodie sales in just 3 months… with only 400 followers and $10,736.53 spent on Facebook ads. No viral TikTok. No influencer shoutouts. Just strategy, scrappiness, and a hoodie I invented myself. If you're trying to start an online business, launch a product, or grow an ecommerce brand with no audience, this video is the raw blueprint I wish I had on Day 1. I want to breakdown how to market your clothing brand on a level you haven't seen before - and will be helpful for anyone starting a business in 2025.What You'll Learn in This Video:✅ How to launch a product with a small audience✅ How I sold out a brand-new infrared therapy hoodie✅ Real Facebook Ad strategy — what worked and what didn't✅ Niche marketing: how to target the right audience✅ How to get a 2.0+ ROAS with zero followers ✅ Why you don't need to “go viral” to make real money✅ The psychology of a good ad — built from first principles✅ Simplifying your DTC marketing strategy✅ How to build a brand that actually connects with your customer 

Lunch With Norm - The Amazon FBA & eCommerce Podcast
3x Amazon Sales With These Techniques! [Amazon Optimization Guide 2025]

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later May 19, 2025 44:09


Great images. Strong copy. Positive reviews. But… still not converting? It's happening everywhere. In this episode, Daniela Bolzmann (Founder of MindfulGoods.co and speaker at Amazon Accelerate 2024) breaks down why most Amazon listings are failing in 2025 — and what top sellers are doing differently. DANIELA'S FREEBIES: Premium A+ Content 2 free tutorials: https://mindfulgoods.co/brand-story-magic Best performing product images Swipe File: https://bit.ly/mindfulswipes You'll learn how AI is reshaping content strategy, how Rufus is changing the buyer journey, and the image testing method that tripled sales for brands you know.

The Truth About Social Ads
Turning Cold Traffic Into High-Ticket Buyers Through Paid Social With Jason Smith

The Truth About Social Ads

Play Episode Listen Later May 19, 2025 40:15


Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Selling a high-ticket offer through social media ads might seem impossible, but it doesn't have to be. What separates campaigns that convert from those that just burn cash?According to Jason Smith, a seasoned paid social strategist, high-ticket offers can thrive with cold audiences if you build deep, customized funnels that mirror the buyer journey. He highlights how tailoring ad copy, creative, and targeting at every stage — from first impression to checkout — drives conversions, even for $10K products. This strategy, backed by a 91x ROAS case study, shows the power of full-funnel thinking. From top-of-funnel awareness to bottom-of-funnel urgency, each piece must speak directly to where the customer is in their decision process.In this episode of the Truth About Social Ads, Jason Smith, Owner and CEO of Spotlight Social Advertising, is interviewed by Dr. Jeremy Weisz of Rise25 to discuss how to convert cold traffic into high-ticket buyers. Jason shares his multi-phase ad strategy, explains why personalization at each stage is critical, and reveals how to time scarcity and urgency. Jason also provides insights on spotting and fixing common funnel mistakes.

Beyond 7 Figures: Build, Scale, Profit
Guesswork is cancer of all business feat. Michael Cooney

Beyond 7 Figures: Build, Scale, Profit

Play Episode Listen Later May 16, 2025 45:50


Learn how accurate attribution tracking transforms marketing results Look, let's face it - guesswork is the cancer of all business. As I always tell my clients at Predictable Profits, you need to eliminate that guesswork with proper data. That's why I invited Michael Cooney, co-founder of WhatConverts, onto the podcast. I've had multiple agency clients rave about this tool that's helping them generate better results and higher ROAS for their clients. We dive deep into why native conversion pixels from Meta or Google fall short, how to properly value different types of leads, and why understanding the complete customer journey is critical for making smart marketing decisions. My guest today, Michael Cooney, built WhatConverts after running his own agency for over 20 years. He experienced firsthand the frustration of trying to prove marketing ROI to skeptical clients who couldn't see the full picture. When a client once said to him, "These leads seem like they're from existing customers, not marketing," Michael realized he needed a better solution - a truth-seeking tool that would reveal exactly which marketing efforts were driving valuable conversions. That's when WhatConverts was born, and it's now tracking over 4 million leads per month across industries. KEY TAKEAWAYS: The limitations of standard conversion tracking How dynamic number insertion works The complexity of modern buyer journeys Issues with standard cookie windows The importance of data-driven decision making WhatConverts' six-step process Proper troubleshooting for underperforming campaigns Value-based pricing for marketers Links: LinkedIn:https://www.linkedin.com/in/michaelcooney/ Twitter:https://twitter.com/mc_cooney Email:michael.cooney@whatconverts.com Company Website:https://www.whatconverts.com/ Growing your business is hard, but it doesn't have to be. In this podcast, we will be discussing top level strategies for both growing and expanding your business beyond seven figures. The show will feature a mix of pure content and expert interviews to present key concepts and fundamental topics in a variety of different formats. We believe that this format will enable our listeners to learn the most from the show, implement more in their businesses, and get real value out of the podcast. Enjoy the show. Please remember to rate, review and subscribe to the podcast so you don't miss any future episodes. Your support and reviews are important and help us to grow and improve the show. Follow Charles Gaudet and Predictable Profits on Social Media: Facebook: facebook.com/PredictableProfits Instagram: instagram.com/predictableprofits Twitter: twitter.com/charlesgaudet LinkedIn: linkedin.com/in/charlesgaudet Visit Charles Gaudet's Wesbites: www.PredictableProfits.com

Chew on This - Digestable DTC Content
What DTC Brands Get Wrong About Attribution

Chew on This - Digestable DTC Content

Play Episode Listen Later May 16, 2025 51:55


In this episode of Chew on This, Ron and Ash are joined by Constantine Yurevich, Founder of SegmentStream, to discuss the challenges and future of marketing measurement and attribution. If you care about scaling profitably, avoiding wasted ad spend, and finally getting clarity on what's actually driving results — this one's for you.What You'll Learn: Why one-size-fits-all attribution models just don't cut it We talk about why standard setups miss the mark — and why your measurement approach needs to reflect how you actually sell and market, not someone else's template. When attribution becomes a make-or-break issue If you're spending big, measurement mistakes get expensive. We get into why attribution becomes non-negotiable as budgets grow — and how smaller teams can still start smart. How to surface conversions that don't get credit Some channels drive value you can't see in your analytics dashboard. We dig into how things like geolocation and session behavior can expose what's really moving the needle. Why marginal ROAS tells a more honest story than averages Looking at average ROAS is easy — but misleading. We unpack why marginal ROAS gives you the real picture, especially when scaling campaigns. Who you can actually trust when it comes to attribution adviceSpoiler: It's not always your media agency or the platform reps. We talk about why having someone with no skin in the game is crucial for objective decision-making. Plus: Real-world stories of brands that got attribution wrong — and what they did to turn things around.About SegmentStream:SegmentStream partners with DTC growth leaders to drive more revenue from paid media through full-funnel attribution, incrementality measurement and automated cross-channel budget allocation. Learn more at: https://segmentstream.com/Follow Constantine Yurevich:LinkedIn - https://www.linkedin.com/in/yurevichcv/X - https://x.com/weird_ceoTimestamps:0:00 - Intro1:11 - Understanding marketing measurement and attribution4:02 - Fine-tuning attribution for better marketing measurement solutions5:02 - Measuring influencer impact on traffic6:08 - Starting with a small budget can be effective for basic attribution7:30 - Misattribution can lead to significant wasted spend in marketing9:01 - Traditional analytics may not capture all upper-funnel activities10:35 - Understanding audience engagement for effective marketing20:06 - Evolving attribution models to adapt to changing marketing landscapes25:48 - A single source of truth in analytics26:02 - Not fully trusting attribution metrics28:03 - Brands that misjudged their marketing effectiveness30:12 - Diminishing returns in marketing campaigns31:32 - Proper measurement for lower-funnel channels34:11 - AI in marketing attribution and modeling36:03 - Incrementality studies and their challenges in measurement39:15 - Managing multiple agencies for effective budget allocation45:07 - Drawbacks of last-click attribution metrics49:50 - Final chew Follow us, subscribe to our newsletter, and to see our exclusive merch check out https://chewonthis.io/Ron Shah - https://twitter.com/obviceoAsh Melwani - https://twitter.com/ashvinmelwaniChew On This - https://twitter.com/chewonthisdtc

From Startup to Wunderbrand with Nicholas Kuhne
From 7 to 8 Figures: Samir el Kamouny's No-BS Growth Playbook

From Startup to Wunderbrand with Nicholas Kuhne

Play Episode Listen Later May 15, 2025 31:42


Samir shares unfiltered lessons from the trenches—how to avoid wasting ad spend, build high-converting campaigns, and think like an eight-figure founder.You'll hear how working for others can be the best training ground for entrepreneurship, what separates winning offers from expensive failures, and why understanding your ideal customer is the most powerful growth lever you have.Plus, Samir reveals his latest venture in Web3—why it's different this time, what musicians and creators can expect, and how NFTs are becoming less hype and more utility.

AffiliateINSIDER  - Affiliate Marketing Podcast
Affiliate Network Strategies Reimagined: Building Better Relationships & Results

AffiliateINSIDER - Affiliate Marketing Podcast

Play Episode Listen Later May 15, 2025 32:56


In this episode of the Affiliate Marketing Podcast, Gaurav Arora shares his extensive experience in the affiliate marketing industry, discussing the evolution of affiliate networks, the importance of direct partnerships, and the need for strategic segmentation in affiliate programs. He emphasises the significance of building relationships with account managers and understanding the diverse roles of publishers in the customer journey. The conversation also explores best practices for leveraging affiliate networks effectively and the future of affiliate marketing in the context of AI and data-driven strategies.Key segments of this podcast and where you can tune in to go direct: [04:32] The Role of Affiliate Networks vs. Direct Partnerships[12:32] Segmenting Affiliate Programs for Growth[22:15] Best Practices for Working with Affiliate NetworksELEVATE 2025: Time is running out to join the revolution!Join us in London on July 15 and 16 for two days of pure performance marketing acceleration.Check out the agenda, get your ticket AND get your entries in for the BRAND NEW AFFIVERSE RAV AWARDS here.Miss it and miss out!#AffiliateWINS: Your Victory Lap Starts Now!Join the #AffiliateWINS movement! Share your affiliate marketing triumphs and success stories on social media to help spread positivity throughout the industry.Time to flip the script: less calling out, more calling UP. Let's make #AffiliateWINS the hashtag that dominates feeds everywhere!Ready to brag? Share success stories like these:"Just closed our best Q1 ever with the partner who's been in it with us since day one. Loyalty pays dividends. #AffiliateWINS""Our affiliate just turned a shoestring budget into 5x ROAS using nothing but authentic UGC and love. Small spend, massive returns. #AffiliateWINS""Here's to the quiet achievers steadily driving volume without the spotlight. You're the backbone of this industry. #AffiliateWINS”Each week on the Affiliate Marketing Podcast, we're showcasing why affiliate isn't just a moment—it's EVERY moment in your business. Share your #AffiliateWINS as we unveil an incredible lineup of guests and features, brought to you by our season sponsors at Everflow.io.Use the hashtag to shout-out your wins and positivity on social channels or contact us directly with your stories.Get Your Questions Answered by Lee-Ann!Use this form to submit a question to Lee-Ann and get it answered on the Affiliate Marketing Podcast.Want to learn more about elevating your affiliate program? Subscribe to the Affiliate Marketing Podcast for weekly insights from industry leaders.Subscribe to our podcast HERE!Send me a text with your questions

The Truth About Social Ads
The Ultimate Social Ads Playbook: Proven Tactics, Tools, and Strategies for Growth

The Truth About Social Ads

Play Episode Listen Later May 12, 2025 8:59


Jason Smith is the Owner and CEO of Spotlight Social Advertising, LLC, a company specializing in creating high-converting social media campaigns on platforms like Facebook and Instagram. Founded in 2016, the agency has grown to manage robust campaigns across various social media platforms, primarily focusing on e-commerce clients. Prior to his venture into digital marketing, Jason served as a Los Angeles police officer for 13 years.In this episode…Scaling an e-commerce brand or digital agency in today’s landscape requires mastering the right balance of data, creativity, and long-term thinking. From navigating Facebook’s evolving ad tools to interpreting complex attribution models, business owners and marketers face a rapidly shifting environment where yesterday’s strategies no longer guarantee tomorrow’s results. So, what can we learn from leaders who are blending proven tactics with adaptable, data-driven approaches?In this curated selection of insights, Jason Smith dives into what realistic return on ad spend (ROAS) goals look like in the current social advertising world, offering grounded advice to help brands stay profitable. He explains why understanding product margins is crucial for ad success and how small adjustments can make or break a campaign. He also unpacks Facebook’s Advantage+ Creative AI, showing how advertisers can work with automation instead of against it. Eric Bork shares how their agency uses Northbeam to cut through data overwhelm and make smarter decisions without a full analytics team. Meanwhile, Kyle Brothersen reminds entrepreneurs to zoom out from daily metrics and take a big-picture view, encouraging leaders to evaluate their progress over months, not just weeks.In this special compilation episode of The Truth About Social Ads, Jason Smith and industry experts create a practical, actionable playbook for business owners, marketers, and agency leaders. Their experiences reveal that winning with social ads today requires more than just technical know-how — it demands a mindset that blends strategy, patience, and adaptability.

Together Digital Power Lounge
The Retail Media Revolution

Together Digital Power Lounge

Play Episode Listen Later May 12, 2025 60:55 Transcription Available


Welcome to The Power Lounge. Host Amy Vaughan speaks with Deanna Behrens, VML's Director of Media and Strategy and a leader in retail media. Deanna has launched strategies across seven major retailers, shaping the future of the industry.Together, Amy and Deanna explore how brands and retailers are transforming consumer connections through data-driven, consumer-focused methods and technologies like QR codes and AI. Deanna shares her journey from traditional media to the dynamic field of retail, highlighting the importance of adaptability and innovation.This episode offers valuable insights for marketers, business owners, and anyone interested in the future of commerce, providing practical advice and real-world examples to thrive in today's retail landscape. Tune in to The Power Lounge to learn from Deanna's expertise and industry perspectives.Deanna Behrens is a marketing strategist with extensive experience in the consumer-packaged goods sector. As Director of Media and Strategy, she leads marketing initiatives that drive results, focusing on commerce intelligence for retail media across seven leading retailers. Deanna is dedicated to empowering teams and advancing the future of retail media.Chapters:00:00 - Introduction00:10 - Retail Media Strategy Insights04:15 - Agility in Retail Media Evolution07:23 - Unplanned Purchases via Impulse Marketing11:16 - "Brand Visibility Over Awareness"13:10 - Brand Authenticity Foundations19:40 - "DTC Impact on Retail Strategy"20:35 - "D2C Innovation vs. Brand Caution"25:01 - Consistent Branding Across Retailers27:56 - "Adapting Media Math for ROAS"32:16 - Ad Spend Evaluation Challenges33:05 - Aiming for Standardized Metrics38:27 - Leveraging Data and AI Insights42:41 - Purchase Influence Through Repeated Exposure43:14 - Marketing Synergy Across Retail Channels48:48 - Marketing Support Podcast for Small Businesses50:35 - Aligning First Party and RMN Data53:16 - Evolving Media Strategies56:32 - Shopper Marketing Resources59:01 - Community Support Advantage01:00:41 - OutroQuotes:"Create opportunities when you can. Often, we doubt our potential, but embracing uncertainty leads to growth and magic."- Amy Vaughan"Stay agile and curious. Embrace ambiguity and new challenges to unlock possibilities and drive innovation."-Deanna BehrensKey Takeaways:Embrace Agility and CuriosityConsumer-Centric is Non-NegotiablePartnerships Are EvolvingTest, Learn, and Innovate—ContinuouslyData Is Your Power Tool (But Ask the Right Questions)Brand Consistency, Local NuanceSmall Brands, Big PotentialLifelong Learning & CommunityConnect with Deanna Behrens:LinkedIn: http://www.linkedin.com/deannabehrensWebsite:https://www.vml.com/Connect with the host Amy Vaughan:LinkedIn: http://linkedin.com/in/amypvaughanPodcast:https://www.togetherindigital.com/podcast/Learn more about Together Digital and consider joining the movement by visitinghttps://togetherindigital.comSupport the show

Marketing x Analytics
Mobile Advertising x Marketing Analytics, with Nicoline Strøm-Jensen

Marketing x Analytics

Play Episode Listen Later May 11, 2025 42:07


Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impact on personalization and advertising strategies. They also explore the future of AI in marketing, the complexities of tracking return on ad spend (ROAS), and the challenge of understanding word-of-mouth influence in a privacy-aware digital landscape. Follow Marketing x Analytics! X          |          LinkedIn   Click Here for Transcribed Episodes of Marketing x Analytics   All view are our own.

PPC Den: Amazon PPC Advertising Mastery
How TACoS Relates to Your Ad Performance

PPC Den: Amazon PPC Advertising Mastery

Play Episode Listen Later May 9, 2025 27:58


In this episode of the PPC Den podcast, Michael dives into the world of Amazon PPC metrics, and trust us, things get tasty. He compares your PPC performance to TACoS —yes, TACoS! Michael breaks down key metrics like ACOS, TACOS, and ROAS, explaining how each one impacts your campaign's flavor and success. Grab your Amazon PPC metrics (or maybe just a really tasty Mexican taco) and tune in for this savory breakdown!We'll see you in The PPC Den!

eCom Pulse - Your Heartbeat to the World of E-commerce.
159. Why Most Ads Fail (And How to Fix) with Jiri Boudal

eCom Pulse - Your Heartbeat to the World of E-commerce.

Play Episode Listen Later May 8, 2025 27:54


Most people aren't shopping when they see your ad.So why are you only marketing to the ones who are?In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Jiri Boudal, CEO of Behaviour Labs, a company helping over 400 brands tap into the subconscious mind to grow smarter, not just louder.Jiri shares why traditional ad testing often misses the mark, how most surveys ask the wrong questions, and what really gets a brand stuck in a “performance plateau.”He breaks down the 95/5 rule (only 5% are buying right now), and how the other 95% still matter a lot. You'll hear why memory, emotion, and fast associations drive most purchases and how to shape your marketing around that.They also talk about brand codes, like sounds, colors, and characters, and why repeating them (instead of reinventing the wheel every quarter) is the best move for staying top of mind.If your team is stuck tweaking campaigns and chasing short-term ROAS, this one's a reset. It's practical, human, and full of ways to make your brand easier to remember, and easier to choose.And yes, Yoda, Coca-Cola, and a few strong feelings about jingles all make an appearance.Press play and find out how the brands that win in 2025 are building for the brain, not just the click.Website: https://www.vimmi.net Email us: info@vimmi.net Podcast website: https://vimmi.net/mastering-ecommerce-marketing/ Talk to us on Social:Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/ Vimmi LinkedIn: https://il.linkedin.com/company/vimmi YouTube: https://www.youtube.com/@VimmiCommunications Guest: Jiri Boudal, Founder, Managing Director & Co-founder at Behavio LabsJiri Boudal's LinkedInBehavio LabsWatch the full Youtube video here:https://youtu.be/Us3ZUPsdoygTakeaways:Understanding is key in entrepreneurship and marketing.Subconscious insights can outperform traditional consumer research methods.System 1 thinking drives most consumer decisions.Brand marketing is essential for long-term growth.Mapping memory building is crucial for effective marketing.Distinctive brand codes enhance brand recognition and recall.Emotional marketing amplifies consumer engagement.Repetition in advertising strengthens brand memory.Brands should focus on unmet consumer needs.Creativity in branding should align with consistent brand codes.Chapters:00:00 Introduction to Behaviour Labs and Subconscious Insights02:07 Understanding Subconscious Insights vs. Traditional Research08:31 The Role of System 1 in Consumer Decision Making10:09 The Importance of Brand Marketing14:13 Mapping Memory Building in Marketing21:31 Distinctive Brand Codes and Their Impact

The eCommerce Toolbox: Expert Perspectives
How PopSockets Scales Profitably Without Sacrificing Creativity, Jack Farrell's Playbook

The eCommerce Toolbox: Expert Perspectives

Play Episode Listen Later May 7, 2025 19:03


In this episode of Ecommerce Toolbox: Expert Perspectives, Jack Farrell, VP of Ecommerce at PopSockets, takes us behind the scenes of the brand's transformation—from a one-product DTC sensation to a global lifestyle powerhouse. Jack shares eye-opening lessons from APAC's mobile-first, creator-driven markets, breaks down why PopSockets puts profitability before hypergrowth, and dives into how GenAI is reshaping creative strategies for ecommerce teams. If you're focused on scaling smarter, boosting bottom-line results, and staying ahead in a fast-paced digital world, you won't want to miss this one.

Lunch With Norm - The Amazon FBA & eCommerce Podcast
Amazon Marketing Cloud (AMC) - A Deep Dive into Amazon's Latest Marketing Tool

Lunch With Norm - The Amazon FBA & eCommerce Podcast

Play Episode Listen Later May 5, 2025 44:23


Amazon Marketing Cloud (AMC) is the most powerful tool you're not using. In this deep dive episode, Norm Farrar is joined by Mansour Narouzi of Incrementum Digital to break down how the smartest Amazon brands are using AMC to gain a competitive edge, unlock hidden customer data, and build powerful ad strategies using real insights. Whether you're a 7-figure seller or just getting started with DSP, this is your no-fluff, straight-tactics guide to understanding and using AMC — in plain English.

DTC POD: A Podcast for eCommerce and DTC Brands
#355 - The Truth About Scaling on Facebook: Lessons from $150M in Ad Spend

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later May 1, 2025 40:00


Marin Ištvanić is a partner at Inspire Brands, a boutique agency focused on paid social ads, primarily on Facebook and Instagram. He has personally spent over $150 million on Facebook ads for clients and internal brands, successfully scaling Inspire's own brand to $30 million in revenue by their third year.In this episode of DTC Pod, Marin shares his insights on growing brands profitably through paid social. He discusses the importance of achieving product-market fit, crafting compelling offers, and understanding unit economics. Marin also details his agency's creative testing process and how to efficiently scale winning ad angles from static images to videos to landing pages.Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack.On this episode of DTC Pod, we cover:1. Achieving Product-Market Fit2. Scaling Brands through Facebook Ads3. Product Differentiation4. How to Craft a Compelling Offer5. Subscription Products and Pricing Strategies6. Landing Pages for Facebook Ads7. Advertorials and Third-Party Content for Ads8. Whitelisting and Leveraging External Trust in Ads9. Ad Format Mix and Budget Allocation10. Advantage+ Campaigns and AI11. Scaling Ad Creative Production12. Testing Ad Variations and HooksTimestamps00:00 Marin's background and joining Inspire Brands 04:48 Importance of product-market fit and differentiation 06:50 Creating demand vs picking an established market10:34 What makes an effective offer and how to craft one12:41 Subscription models and free trial strategies16:59 $1K/day spend as indicator of product-market fit 18:36 Choosing the right landing page for your product 25:07 Whitelisting strategies and organic-looking content27:48 Typical budget allocation across ad formats30:29 Facebook's Advantage+ campaigns and AI features 33:23 Strategies for scaling ad creative24:44 Final tips: know your numbers and when to spendShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTokMarin Ištvanić - Partner at Inspire BrandsBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic

Perpetual Traffic
How to Acquire New Customers Profitably Using The nCAC Calculator

Perpetual Traffic

Play Episode Listen Later Apr 29, 2025 53:19


Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you're probably not tracking—nCAC (New Cost to Acquire a Customer). A former professional musician turned media buying maestro, Nick walks us through the evolution of the nCAC calculator, the metric's massive impact on client results, and why ROAS is no longer king. You'll hear the behind-the-scenes of how Tier 11's top media buyers use this tool to optimize spend, scale smarter, and avoid misleading metrics. If you want a better way to judge your ad performance—and a free tool to do it—this is the episode for you.Chapters:00:00:00 - Kicking Off Another High-Impact Episode of Perpetual Traffic00:01:10 - Meet Nick Miller: From Shredding Guitars to Scaling Brands00:02:09 - Why the nCAC Calculator Will Transform Your Growth Strategy00:03:48 - Breaking Free from ROAS: The Rise of Smarter Metrics00:06:01 - Inside the nCAC Calculator: Your New Secret Weapon00:11:41 - How to Actually Use the nCAC Calculator (Without Guesswork)00:26:00 - Media Efficiency Ratio: The Overlooked Key to Profitability00:26:57 - Crunching the Numbers: Step-by-Step nCAC Calculation00:27:19 - How Paid Media Spend Impacts Your Bottom Line00:29:57 - Unlocking Growth Through Lifetime Contribution Margin00:30:54 - Why You Can't Trust Ad Platforms at Face Value00:32:02 - Building a Retention Strategy That Fuels Lifetime Value00:32:51 - Scaling Smart: Where Profitability Meets Performance00:41:08 - Crafting the Perfect Traffic Mix and Targeting Your nCAC00:49:30 - Measuring Effective Cost Per New Visit (And Why It Matters)00:50:54 - Wrapping Up: Your Action Plan to Acquire Customers ProfitablyLINKS AND RESOURCES:Get Your nCAC Calculator Now!Past Episodes of Perpetual Traffic Featuring Nick MillerNick Miller on LinkedInEpisode 687: [Premium Beauty & Wellness Case Study] How We Increased New Customers 73% & Sales 57% in Q1 2025!Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with...

Millionaire University
Maximizing Business Growth With Paid Ads Feat. Andy Janaitis (MU Classic)

Millionaire University

Play Episode Listen Later Apr 26, 2025 50:25


#367 Andy Janitis, founder of PPC Pitbulls, emphasizes the importance of focusing on cost-per-lead and return on ad spend (ROAS) over ranking positions in search engines. They discuss common mistakes, effective strategies, and the significance of understanding one's audience and tracking conversions for sustained growth. (Original Air Date - 3/25/24) What we discuss with Andy: + The Journey of PPC Pitbulls: From Start-Up to Niche Mastery + Unlocking the Secrets to Profitable Paid Ads + Laying the Foundation: Steps to Start with Paid Ads + Common Pitfalls in Paid Advertising and How to Avoid Them + The Art of Measurement: The Key to Ad Success + Choosing the Right Time for Paid Advertising + Google vs. Meta: Where to Invest Your Ad Budget + Maximizing Your Ad Budget: Strategies for New Businesses + The Importance of Consistency and Measurement in Ads + Navigating the Complex World of Keyword Bidding + The Myth of Ranking Number One on Google + Choosing the Right Platform for E-commerce Success + Finding the Right Agency: Questions to Ask Links and resources from this episode: PPCPitbulls.com Semrush ChatGPT Thank you, Andy! If you enjoyed this episode with Andy, let us know by clicking on any of the links below to send him a quick shout-out! For more information go to MillionaireUniversity.com To get access to our FREE Business Training course go to MillionaireUniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors. Want to hear from more incredible entrepreneurs? Check out all of our interviews here! Learn more about your ad choices. Visit megaphone.fm/adchoices

The Art of Online Business
Your Facebook & Instagram Ads Aren't the Problem—Your Offer and Funnel Might Be With Becky Kopitzke

The Art of Online Business

Play Episode Listen Later Apr 23, 2025 22:21 Transcription Available


Becky is the founder of The Inspired Business, an organization dedicated to coaching Christian writers, speakers, podcasters, and other content creators to generate sustainable incomes from their passion work, particularly through digital product sales funnels. ‍‍ ‍‍ ‍‍Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!Visit The Art of Online Business website for Facebook Ads help‍‍ ‍‍ ‍‍If your Facebook or Instagram ads aren't performing the way you hoped, Becky Kopitzke says the problem might not be the ads—it could be your offer or your funnel. We talk about what really makes a low-ticket funnel profitable, how to use audience research to create offers people actually want, and what to tweak when your ROAS is hovering just below breakeven. Becky also shares why she doesn't rely on upsells to stay profitable and what data points she watches to make smart changes. ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Watch the previous episode on YouTube, "How Becky Kopitzke Built a Six Figure Business Serving Christian Creators"‍‍ ‍‍ ‍‍‍‍ ‍‍ ‍‍Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!‍‍ ‍‍ ‍‍Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Say hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube Channel‍‍ ‍‍ ‍‍Becky's Links:Connect with Becky on InstagramFind Becky online at theinspiredbusiness.coSign up for her FREE workshop  "How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious"