Podcasts about roas

In this episode, host Josh interviews Jeff Campbell, a digital marketing expert and co-founder of AI Commerce. They discuss effective strategies for e-commerce sellers on platforms like Amazon and Walmart, focusing on increasing repeat purchases, leveraging first-party data, and tracking key metrics such as ROAS, CPC, and customer lifetime value. Jeff emphasizes the importance of consistent data analysis, understanding break-even points, and balancing efficiency with growth. He shares practical examples and actionable tips for optimizing advertising spend and expanding sales channels, providing valuable insights for both new and experienced e-commerce entrepreneurs.Chapters:Introduction to Jeff Campbell and AI Commerce (00:00:00)Josh introduces Jeff Campbell, his background, and AI Commerce's focus on e-commerce marketplaces.Strategies to Increase Repeat Purchases (00:00:32)Jeff discusses the importance of first-party data, email collection, and retargeting to drive repeat sales.Key Metrics and KPIs for E-commerce Sellers (00:02:49)Discussion on tracking impressions, clicks, CPC, CPO, customer acquisition cost, LTV, and the relationship between paid and organic sales.Tools and Frequency for Data Tracking (00:04:26)Jeff recommends using Excel or dashboards, and emphasizes daily tracking with monthly/quarterly insights.Competitive Strategies and Market Trends (00:05:26)Explains aggressive spending strategies, increased competition, and the need to monitor KPIs closely.Balancing Volume and Efficiency Metrics (00:06:17)Jeff highlights the importance of balancing sales volume and efficiency (Roas), and avoiding analysis paralysis.Identifying the Two Most Important Metrics (00:07:17)Focus on breakeven Roas and sales volume as the primary metrics for most sellers.Importance of Long-Term Data Trends (00:07:58)Josh and Jeff discuss not overreacting to short-term data, but focusing on monthly and quarterly trends.Case Study: Food Brand and Revenue Formula (00:09:05)Jeff shares a food brand example, explaining the revenue formula: traffic x AOV x conversion rate.Optimizing Traffic Sources and Channel Diversification (00:10:23)Describes switching to Walmart for cheaper CPCs and the impact on overall revenue.Using Data for Dayparting and Efficiency (00:11:31)Jeff explains using conversion and CPC data by hour/day to optimize ad spend and efficiency.Three Actionable Takeaways for E-commerce Sellers (00:12:32)Josh summarizes: know your numbers, review metrics monthly/quarterly, and expand channels only after mastering the basics.Closing and Contact Information (00:15:23)Jeff shares how listeners can contact him and learn more about AI Commerce.Links and Mentions:Tools and Websites  "AI Commerce": "00:00:31"  "Excel": "00:04:26"  "Google Sheets": "00:04:26"  Key Concepts and Metrics  "First Party Data": "00:01:14"  "Cost Per Order (CPO)": "00:03:22"  "Return on Ad Spend (ROAS)": "00:04:26"  "Average Order Value (AOV)": "00:10:23"  "Conversion Rate": "00:10:23"Transcript:Josh 00:00:00  Now. I'm super excited to introduce you all to Jeff Campbell. Jeff is a digital marketing veteran and e-commerce entrepreneur and professor at Wake Forest University. His strategic vision and operational approach have led multiple successful business acquisitions and exits. Jeff currently leads AI Commerce, a global digital agency focused on marketplaces and e-commerce, which he co-founded in 2020. So with that introduction, welcome to the show, Jeff.Jeff 00:00:31  Thanks for having me, Josh. I'm excited.Josh 00:00:32  What is there anything that you've done with your agency or with previous experience to really start turning a business that the average order for? I guess the average number of orders per customer, instead of it being one, you start increasing it to 2 to 3 because that's where you start to get this flywheel of, all right, I can spend I could even spend more to acquire this customer that it's not even break even. I'm losing money on the front end, but I make it up in the long in the long run. So are there any strategies or advice you would share to our listeners in order to help get those second, third, fourth sales and repeat purchases?Jeff 00:01:14  Yeah, I can't stress enough how important first party data is, specifically email addresses.Jeff 00:01:19  So if you can get them to your website to somehow register a product or an, you know, there's some rules with Amazon, you know how how you can get information, what you can stick in the box, etc. but, figure that out because I think that first party data is going to be so crucial for brand owners in the future for targeting as as privacy laws will hopefully come out soon. And, and, and the data sharing of of the platforms are probably going to stay heavily with the platform. So, here and now, rant over about one p data. You know, Amazon and most of these platforms have some sort of retargeting, right. So if you know that you're you're hawking air filters and they go out every three months and you need a replacement. Use your email database if you have it, use some of the the first party data of your platforms. Be it Amazon or Walmart. A lot of that does take some DSP work, which comes with a higher price tag. But retargeting is one strong, strong way to to remind people about the previous purchase and time to to repurchase.Jeff 00:02:24  I think that's probably the big one. Again, the email relationship and again, having first party data to be able to do that and then from there create and lookalike models. Right. So understanding the behaviors of those folks and starting to target people, to make maybe their first purchase because they look a lot, a lot like or they act and behave like, past purchasers of yours too. Works really well for that initial. And then you can retarget them as well.Josh 00:02:49  Yeah, it makes great sense. I love that now, Jeff. I would love to dive in further into these profitability or just overall metrics that people should be tracking that become those mile markers that lead to scale. And let's dive deep into what each of those, you know, metrics mean and how, you know, let's say take an an Amazon e-commerce seller today, how they should be tracking them now, and maybe some of the tools they should be using to make sure that they're setting up the correct foundation.Jeff 00:03:20  Sure, sure.Jeff 00:03:22  so, you know, I, I'd really look at making sure you are tracking the standard, you know, impressions, clicks, click through rate, you know, cost, CPC, etc.. we always want to look at that variability as CPC. That's really important. some, some of the other ones, the new to brand metrics where you can get them, the cost per orders and kind of go into that customer acquisition cost and LTV. so CPO cost per order is, is important. and then as we as we know, especially with Amazon and some of the other marketplaces are starting to do this. The reliance and relationship between paid and organic. The more you pay to get some keyword wins, the more you're going to see yourself organic. So you have to compile some of those sales from both paid and organic channels against the cost of the advertising, because there is a relationship there. So looking at that total Roas or that total ACOs or tacos, as the hungry people like to say is important as well.Jeff 00:04...

Mark Young is the CEO of Ryze Agency, where he helps brands scale through world-class marketing, sharp product positioning, and operational clarity. Mark has built multiple successful businesses and has become a trusted advisor for founders looking to break through plateaus and expand into new markets.  He has recently published a series of 5 books titled the Ecommerce Brand Guide to the Galaxy with Benjamin Hardy.Highlight Bullets> Here's a glimpse of what you would learn…. Differences between selling on Amazon and Shopify, focusing on intent-based versus cold traffic marketing.Common misconceptions brands have about marketing metrics, particularly the focus on ROAS.Importance of understanding customer acquisition cost (CAC), lifetime value (LTV), and average order value (AOV) for sustainable growth.Strategies for increasing average order value through upsells and bundles.The significance of customer experience and retention marketing on Shopify compared to Amazon.The role of storytelling and brand identity in engaging customers on Shopify.Examples of successful and unsuccessful brand strategies in e-commerce.Actionable takeaways for brands looking to scale on Shopify.The impact of brand loyalty and customer relationships on long-term success.Recommendations for influential books and tools in the e-commerce space.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Mark Young, CEO of Ryze Agency, about scaling DTC brands on Shopify. Mark explains the fundamental differences between Amazon's intent-based selling and Shopify's cold traffic environment, emphasizing the need for brand storytelling. He challenges the common obsession with ROAS, introducing the "holy trinity" of metrics: Customer Acquisition Cost, Lifetime Value, and Average Order Value. Mark also highlights the importance of retention marketing and authentic customer relationships, sharing real success and failure stories to illustrate how strategy, not tactics, drives sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Shift from “conversion” to “connection” Stop treating Shopify like Amazon. Build demand through storytelling, content, and brand experience—optimize for trust and engagement before expecting conversions.Scale with the right metrics (not ROAS) Track and optimize your CAC:LTV:AOV triangle. Aim for a 1:3 CAC:LTV ratio, and be willing to accept lower short-term ROAS to acquire high-value customers.Increase AOV + retention to unlock profit Bundle products, upsell, and improve post-purchase experience. Focus on repeat buyers (email/SMS, loyalty, CX) to maximize LTV and make your paid acquisition sustainable.Timestamps:00:00:38 Introduction to the E-comm Breakthrough PodcastThe announcer introduces the podcast, aimed at helping seven-figure e-commerce business owners unlock their full potential and growth.00:00:52 Host's Introduction and Guest WelcomeHost Josh Hadley introduces himself and the episode's guest, Mark Young, CEO of Ryze Agency and author.00:02:12 The Challenge of Scaling from Amazon to ShopifyMark discusses why brands successful on Amazon often struggle on Shopify, highlighting the fundamental differences between the platforms.00:04:15 Amazon vs. Shopify: Intent vs. Cold TrafficA breakdown of how Amazon is an intent-based platform, while Shopify requires cold traffic marketing and brand storytelling.00:05:57 Common Misconceptions Brands Have with AgenciesMark explains the two types of clients he encounters: startups who think they know everything and brands with agency trauma.00:08:20 The Problem with Over-relying on ROASMark details why Return on Ad Spend (ROAS) is a "fool's metric" and how agencies can manipulate it.00:11:02 The Holy Trinity of E-commerce MetricsMark explains the three core KPIs brands should focus on: Lifetime Value (LTV), Customer Acquisition Cost (CAC), and Average Order Value (AOV).00:18:24 The Importance of Average Order Value (AOV)Discussion on why an AOV of at least $50-$100 is crucial for profitability due to shipping costs and consumer psychology.00:21:09 Focusing on Customer Experience and RetentionMark argues that brands focus too much on acquisition and not enough on creating an impressive backend customer experience.00:24:49 The Mindset Shift from Amazon to ShopifyBrands moving from Amazon must learn to focus on customer experience and brand storytelling, which Amazon handles for them.00:28:11 Building a Relational BrandThe importance of creating a personal, relational brand on Shopify, as opposed to Amazon's transactional nature. People buy from people.00:33:19 Be the Guide, Not the HeroUsing the "StoryBrand" framework, Mark explains that brands should act as the guide (Gandalf) for their customer (Frodo).00:35:09 Case Study: A Successful Skincare BrandA brand succeeded by understanding its brand voice, embracing omnichannel marketing, and defining clear goals for its agency partnership.00:38:00 Case Study: A Failed BrandA brand failed due to a reactive CEO, a singular focus on top-line revenue, and training customers to expect constant discounts.00:41:38 Three Actionable TakeawaysJosh Hadley summarizes the key lessons: understand your brand story, focus on LTV over ROAS, and prioritize customer retention.00:44:03 Mark's Most Influential BooksMark shares his favorite and most influential books, including works by Donald Miller, Will Guidara, and Stephen Covey.00:45:12 Leveraging AI in BusinessMark discusses how his agency uses AI, specifically "Claude bots," to imagine a new kind of business, not just automate tasks.00:48:08 Who to Follow in the E-comm SpaceMark recommends following Alex Hormozi and Donald Miller and emphasizes the value of nano and micro-influencers over macro-influencers.00:49:16 How to Connect with Mark YoungMark shares where listeners can find him, his books, and his agency, and discusses his passion for helping entrepreneurs.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites  "Ryze Agency": "00:02:01"  "Shopify": "00:02:55"  "

In this episode, we dive into how first-party data and audience intelligence can fix rising ad costs.  Tiago Costa, CEO of Clustie.ai, shares how using customer data helps ecommerce brands target high-intent buyers, lower acquisition costs, and boost ad performance without relying on broad targeting.  He also reveals how smart audience segmentation, real-time data signals, and automated campaign workflows help DTC stores scale faster and increase return on ad spend. Topics discussed in this episode:  How broad targeting burns through meta budgets. Why first party data fixes high ad costs. What automated AI campaigns do for growth. How audience intelligence lowers overall CPA. Why relying only on signals limits scaling. What drives free to paid conversions. How real time customer signals lift return. Why agency experience creates better AI tools. How simple app integration boosts ad results. What agency partner programs do for scale. Links & Resources Website: https://www.clustie.ai/Shopify App Store: https://apps.shopify.com/clustie-ai-marketing-segmentsLinkedIn: https://www.linkedin.com/company/clustie-ai/Get access to more free resources by visiting the show notes at https://tinyurl.com/mr2cmzvs______________________________________________________ Support our Sponsors Bizrate Insights: Star ratings tell you how customers feel. Bizrate Insights reveals what's driving those ratings, helping ecommerce brands create smoother shopping journeys, inspire confident purchases, and build lasting loyalty. Turn verified shopper feedback into clear priorities and better customer experiences. Learn more at bizrateinsights.com/coffee ______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don't miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

We're kicking off a new series on Paying For Attention: what actually drives performance in paid media. To start, we sat down with ATRA senior analyst TJ to break down the fundamentals most brands get wrong before a campaign even launches.We cover how to choose the right channels and audiences based on your brand's maturity and offer (lead gen vs. e-commerce), why the "halo effect" means you can't lean on high-intent channels alone, and how to build a budget backwards from your target customer acquisition cost. From there, we get into creative: why consistency and simplicity beat cleverness, why video shouldn't lead with your brand, and how to avoid burying what you actually sell under awards and testimonials.We close on the piece most audits catch first: measurement. TJ walks through why platform conversions and CRM data can tell two different stories, the tracking mistakes (duplicate conversions, mis-set primary conversion actions) that quietly wreck ROAS reporting, and why offline conversion uploads matter more as platforms lean further into automation.This is part one of our Performance series. Next time, we get into specific strategies and tactics from the ATRA team and outside industry experts. Follow Paying For Attention so you don't miss it.

Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand.Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth.In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital You'll learn:Why chasing ROAS alone can limit Shopify growthThe difference between buying clicks and building customersHow Google Shopping acts as your digital storefrontWhy product feeds, creative and offers matter more than everHow leading brands measure profitable customer acquisitionWhy Google Ads and retention need to work togetherNick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth.In this episode:(00:00 Why Good ROAS Doesn't Always Mean Profit(01:14) Stop Using Google Ads Just to Generate Sales(03:00) ROAS vs Customer Lifetime Value(05:12) The Snowball Effect of Repeat Customers(06:31) The 4 Metrics Shopify Brands Should Track(08:02) Fix Your Google Shopping Customer Journey(11:59) Why Product Feeds Matter So Much(14:04) How to Set a Profitable Google Ads Target(16:09) How to Increase Repeat Purchases & LTV(20:00) How AI Is Changing Google Ads(22:14) 5 Things Scaling Brands Do Differently(25:09) The Key to Profitable Google Ads ScalingFollow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday.Exclusive listener offers:Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks.Inventory Planner - Free seven-day inventory bootcamp.Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND.Yoast - 15% off Shopify and WordPress with code WWS15.506 - Extended 30-day free trial on any of their three Shopify apps with code WWS.About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing.

TikTok Shop is not just another sales channel. For modern consumer brands, it can become the attention, proof and demand engine that drives growth across the entire business.In this episode, Jordan West breaks down the lessons from Bloom's TikTok Shop strategy and what founders and operators can learn from its approach to creator volume, product launches and cross-channel growth.Jordan explains why brands need to move beyond an obsession with on-platform ROAS and start measuring the broader halo created by social commerce — including Amazon sales, D2C traffic, branded search, retail lift and other measurable signals.You'll learn:- Why TikTok Shop is creator commerce with checkout attached- How creator density helps brands discover repeatable winning angles- Why creators need guardrails, not overly restrictive scripts- How TikTok Shop can drive demand for launches and hero products- Why the halo effect matters when evaluating profitability- What brands should measure beyond direct TikTok Shop revenue- How creator content, TikTok Shop, GMV Max, Amazon, D2C and retail can work as one growth flywheelThe opportunity isn't simply to generate more TikTok Shop revenue. It's to build a system where creator attention produces measurable demand across every channel where customers choose to buy.Need help scaling your TikTok Shop?Visit https://socialcommerceclub.comSubscribe for more TikTok Shop, GMV Max and social commerce strategies.

What is the highest-returning ad channel most brands ignore? Podcast advertising. On average, podcast ads return 4.2x on ad spend, compared to roughly 3.6x for social media advertising, with TV and display lower still. Yet half of all podcast ad spots go unsold. In this episode of Test. Optimize. Scale., host Jason Fishman, CEO of Digital Niche Agency (DNA), interviews Cam Pritchard, CEO and founder of SpotsNow. SpotsNow is a podcast advertising marketplace that lets brands research shows, see which podcasts their competitors advertise on, plan a campaign in five minutes, and book host-read ads directly, the way Thumbtack simplified booking home services. Cam Pritchard is a former Thumbtack product manager who founded New Zealand's first textbook rental platform and worked with Travis and Jason Kelce on the fan engagement platform for their New Heights podcast before founding SpotsNow. Questions this episode answers: Why do podcast ads outperform social, TV, and display advertising? What ROAS can advertisers expect from podcast advertising? (Average: 4.2x) Why do host-read podcast ads convert better than produced ads? How did BetterHelp build its business on podcast advertising? (Roughly $100M per year in spend) How do audio pixels track podcast ad conversions to the dollar? What is the fastest way to plan a podcast ad campaign? (Five minutes on SpotsNow vs. a full day manually) How do advertisers buy unsold podcast inventory at a discount? (SpotsNow's last-minute booking model, similar to Hotel Tonight) Which industries advertise on podcasts? (Consumer brands, B2B SaaS, legal AI, fintech, retail) Why should B2B brands advertise on podcasts? (Executives and decision makers listen; companies like Vanta and Oracle buy the channel) How do you optimize a podcast ad campaign? (Portfolio approach: identify top-performing shows, cut underperformers, scale with lookalike shows) Why would a health brand like Oura Ring advertise on true crime podcasts? (Audience demographics beat category matching) Connect with Cam Pritchard and SpotsNow: Website: spotsnow.io LinkedIn:   / campbellpritchard   Connect with Jason Fishman, host of Test. Optimize. Scale.: LinkedIn:   / jafishman   Connect with Digital Niche Agency (DNA), the growth marketing agency behind this podcast: Website: www.digitalnicheagency.com Test. Optimize. Scale. is a weekly podcast from Digital Niche Agency covering growth marketing, advertising, capital raising, and business strategy, hosted by Jason Fishman. Subscribe for new episodes every week. CHAPTER TIMESTAMPS 0:00 - Who is Cam Pritchard and what is SpotsNow? 0:49 - From New Zealand's first textbook rental platform to Thumbtack 2:02 - Working with Travis and Jason Kelce on the New Heights fan platform 2:59 - Why half of all podcast ad spots go unsold 4:17 - Why host-read podcast ads convert better than other ad formats 6:16 - How BetterHelp built its business on $100M a year in podcast ads 7:48 - Why trust is the marketing currency of the AI era 9:23 - How SpotsNow turns podcast ads into direct response advertising 10:54 - Buying unsold premium podcast inventory at last-minute discounts 12:05 - How audio pixels track podcast ads to the dollar 15:14 - How to plan a podcast ad campaign in five minutes 16:47 - Why instant booking changes podcast advertising 18:54 - Are podcast ads better for prospecting or mid-funnel? 20:50 - Podcast retargeting and B2B lead identification 23:00 - The portfolio approach to buying podcast ads 26:02 - Which industries advertise on podcasts: consumer, SaaS, legal AI 28:16 - Podcast ad ROAS vs. social, TV, and display: the numbers 29:57 - How to run your first podcast ad test campaign 33:17 - How to optimize a podcast ad campaign that is underperforming 35:32 - How to scale podcast advertising with lookalike shows 37:21 - Why Oura Ring should advertise on true crime podcasts 39:13 - Where to find Cam Pritchard and SpotsNow

Abbie Bekov (Head of Paid Media) shares her expertise in advanced paid media strategies and the best ways to leverage ad spend for maximum performance, including GMV Max ad campaigns.Working with The Amie TikTok Agency for who has become both a TikTok Marketing Partner and a TikTok Shop Partner, making them one of the go-to agencies for brands that want to convert attention into real revenue. She and her team specialize in creating original and trending content, running highly effective TikTok ad campaigns, and building engaged communities that feel authentic and connected.Highlight Bullets> Here's a glimpse of what you would learn…. Importance of upper funnel campaigns for brand awareness and community engagement.Strategies for optimizing GMV Max ad campaigns on TikTok Shop.Role of affiliate marketing in enhancing campaign performance.Product lifecycle management: Cold Start, Mature, and Hero products.Setting and adjusting ROI targets for effective campaign performance.Analyzing content performance to inform affiliate strategies.The significance of community building and creator relationships in TikTok Shop success.Techniques for boosting content and maximizing engagement.Managing product cards and their impact on sales.Best practices for handling promotions across different sales channels.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley speaks with Abbie Bekov, Head of Paid Media at Amie, about maximizing TikTok Shop's GMV Max ad campaigns. Abbie debunks the "set it and forget it" myth, explaining that success requires upper funnel brand awareness campaigns, strong affiliate relationships, and strategic product segmentation across Cold Start, Mature, and Hero lifecycle stages. She emphasizes starting with conservative ROI targets, ensuring consistent ad spend before scaling, and using attribution tools to measure cross-channel impact. Abbie's key takeaway: TikTok Shop demands intentional community building, not just media buying.Here are the 3 action items that Josh identified from this episode:Treat GMV Max as a system—not a tool Don't “set and forget.” Review campaigns weekly, adjust creatives, and intervene when spend or performance drops.Build demand before conversion Run consistent upper-funnel campaigns (views, engagement, followers) to fuel affiliates, boost product card conversions, and create a halo effect.Segment products by lifecycle to scale smarter Categorize SKUs into cold, mature, and hero—then tailor budget, targeting, and ROI goals for each stage to avoid wasted spend and accelerate winners.Timestamps:00:03:35 Introduction to GMV Max CampaignsAbbie discusses the misconception that GMV Max campaigns are "set and forget," highlighting the need for hands-on optimization.00:05:14 The Importance of Upper Funnel CampaignsAbbie explains why running non-GMV Max campaigns like video views and follower campaigns is non-negotiable for brand building.00:08:15 Targeting and Insights from Top-of-Funnel AdsDetails on targeting strategies for upper funnel campaigns and how learnings from them inform the affiliate and GMV Max strategy.00:13:01 A Framework for Structuring GMV Max CampaignsAbbie outlines a three-pillar campaign structure based on product lifecycle: Cold Start, Mature, and Hero products.00:16:20 Setting and Scaling ROAS TargetsAdvice on setting initial ROAS targets, when to scale them, and using budget spend percentage as a key indicator.00:19:29 The Halo Effect of Upper Funnel on GMV MaxExplaining how top-of-funnel brand awareness campaigns indirectly boost GMV Max performance, traffic, and affiliate interest.00:22:10 Manufacturing Virality and Building a Creator CommunityThe discussion shifts to the necessity of intentionally building buzz and relationships with creators to succeed on TikTok Shop.00:28:57 Tactics for Optimizing Within GMV MaxAbbie shares a tactic of manually creative boosting high-potential content that the GMV Max algorithm might be overlooking.00:33:24 Profitability and the Halo Effect on Other ChannelsDiscussing the path to profitability on TikTok Shop and the importance of measuring the sales impact on Amazon and DTC.00:39:37 Cross-Channel Strategy and TikTok Shop ExclusivityThe importance of making TikTok Shop the most desirable sales channel during promotions by offering exclusive deals or bundles.00:40:56 Three Actionable TakeawaysJosh summarizes the key strategies: start with top-of-funnel ads, scale ROAS when spending 80%+ of budget, and structure campaigns by product lifecycle.Resources mentioned in this episode:Josh Hadley on LinkedIneComm Breakthrough ConsultingeComm Breakthrough PodcastEmail Josh Hadley: Josh@eCommBreakthrough.comTools and Websites"Phospho": "00:38:43""Claude AI": "00:43:50"Books"Breaking the Habit of Being Yourself by Joe Dispenza": "00:43:16"Notable People"Julia (CEO of Amie)": "00:44:22"General Insights"GMV Max": "00:03:58""Upper Funnel Campaigns": "00:05:14""Affiliate Strategy": "00:12:54"Episode Sponsor:This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures. I started my business in 2015 and grew it to an eight-figure brand in seven years.I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.If you've hit a plateau and want to know the next steps to take your business to the next level, then email me at josh@ecommbreakthrough.com and in your subject line say “strategy audit” for the chance to win a $10,000 comprehensive business strategy audit at no cost!Transcript Area:Abbie Bekov 00:00:00  So usually in every campaign we're running anywhere from like 2 to 4 different audiences in the campaign. And then each campaign, we have content that's kind of specific to that audience. So we're always running lifestyle product education. We try to keep it pretty broad, because the goal for these campaigns is really to get awareness of the brand. All this content that we post for our clients who are very TikTok shop focused. We post with TikTok shop product tags. We're not necessarily doing it to turn all of that into immediate revenue, but we're doing it to put it into our video views campaigns so that somebody sees it. Maybe they'll click the product link, maybe we get boosted traffic, but they just will continue to see content show up. The branch are up again and again with that product link. So when they're ready to buy, when they go down the funnel, th...

A client was paying $3 to $6 per click on their Meta ads with a 0.98 ROAS. Two weeks after changing how they prompt AI for ad creative, they're at a $1.05 cost per click and a 2.08 ROAS, with a break-even of 1.69. Same product, same team, completely different creative process.In this episode, Josh and Dylan break down the exact AI creative workflow Dylan built with that client in person at our mastermind, and why most AI-generated ads come out looking like everybody else's.Inside this episode:The "blah blah blah prompt" that starts the whole process (and why Dylan kept telling the client "more, give me more" until it felt asinine)Why AI is trained on generics, and how doing 10% more thinking than everyone else gets you 100% better outputThe 34 inputs that went into one prompt: 10 pieces of deep product info, 10 reasons people buy, and 14 situations they'd use it inWhy you should have Claude write the ChatGPT prompt instead of writing it yourselfThe ad education section almost every prompt is missing (Claude is not a Meta ads expert, and if you listen to this show you already know more than it does)How to use Atria to pull visual diversity from brands in industries nothing like yours, plus the exact brands Dylan starts withWhy Dylan generated nine creatives for this client and only ran sixThe one line to add at the end of every prompt that changes what the AI gives backThe ethical dilemma of AI creative, and how to run this process even if you never publish an AI-generated imageThis isn't a shortcut for skipping the work. It's the opposite. The brands pulling 2 to 3 times the creative volume and performance out of AI are the ones doing more thinking up front, not less. If your ChatGPT creatives have been coming back flat, this is the missing step.

Work With Me To Scale Your Business: https://go.scalingwithsystems.com/NolanEkstrom ———————————— Be On The Next Constraint Call: https://www.scalingwsystems.com/constraint-call-application ———————————— Watch Me Fix $1M+ Businesses Live: https://youtube.com/playlist?list=PLF-fSrHojCgG8V5-7AKVrKgcbtsd-BXti&si=kEOVnNFnLhhhDbYA ———————————— Join Our Team: https://www.scalingwithsystems.com/careers ———————————— In this episode of the Constraint Call, Ravi helps a founder of a $1M local video ads agency identify why a 5X six-month ROAS still isn't enough to scale and rebuild the money model around more cash up front, disciplined payment plans, and a shorter application funnel.

Andrew Morgans is founder and CEO of Marknology, an Amazon brand accelerator in Kansas City. In fifteen years in e-commerce he has managed over two billion dollars in revenue across 300 brands, launched his own warehouse, and built an AI platform for profitability, PPC, and inventory.This episode explores why most brand owners still do not know their real numbers on Amazon, and why the platform needs to be managed as a P&L, not just a sales channel.Andrew breaks down how storage fees, returns, and blended ad spend across Meta and TikTok quietly eat margin, and shares how shifting from branded search to broader targeting cut one brand's cost per acquisition from forty dollars to eleven. He also discusses building a family run agency and launching his own AI software.Listeners will leave with a sharper framework for finding where their margin is actually going, and why chasing top line revenue without profitability is a losing game.Our podcast is listed in Feedspot's 100 Best E-Commerce Podcasts:https://podcast.feedspot.com/ecommerce_podcasts/Website: https://expanio.com/Podcast website: https://expanio.com/commerce-untold-podcast/Eitan Koter's LinkedIn: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@CommerceUntoldGuest: Andrew Morgans, Founder & CEO, MarknologyAndrew Morgans's LinkedIn: https://www.linkedin.com/in/watchdrewwork/Marknology: https://www.marknology.com/Key Takeaways: • Most brand owners don't actually know their numbers on Amazon, which makes profitable decisions impossible. • Managing Amazon as a P&L instead of a sales channel is the fastest way to protect margin. • Shifting ad targeting from exact-match branded search to broader terms can cut cost per acquisition dramatically, even when ROAS drops. • Vertical integration, agency, warehouse, and personal brands, works best when each piece feeds the others. • Trust with clients is built by under promising and over delivering, not by chasing every channel at once. • Viral moments don't build brands. Consistency and knowing your keyword-level margin do.Chapters:[00:16] Introducing Andrew Morgans and Marknology's Vertical Integration[03:32] Building a Family-Owned Agency From the Ground Up[08:17] Managing Amazon as a P&L, Not a Sales Channel[10:46] Where Profit Leaks: Fees, Attribution, and Hidden Costs[13:41] Case Study: Cutting Cost Per Acquisition by Broadening Targeting[17:00] Focus, Priorities, and Entrepreneurial Balance[21:09] Building an AI Platform for PPC, Inventory, and Profitability[27:43] Expanding Into New Markets and Building Client Trust[41:32] Content, Community, and Closing Thoughts on Testing

Send us Fan MailAmazon PPC audit with AI turns four Sponsored Ads reports into fast Amazon PPC optimization for ACoS, bids, search terms, budgets, and wasted spend. The Gemini workflow checks data quality, groups keywords, reviews placement and impression share, and flags scale-up or fix-or-kill actions. The process also shows how NotebookLM can organize source-based video knowledge for faster Amazon advertising research and campaign decisions.If 50–100 PPC campaigns are eating hours and hiding wasted spend, get an account-specific plan to tighten bids, budgets, search terms, and ACoS before more ad spend slips away: https://bit.ly/4jMZtxu#AmazonPPC #AmazonAdvertising #AmazonFBA #AmazonSeller #GeminiAIWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps00:00 - Four Amazon PPC Reports for AI Analysis00:47 - 30-Day Amazon PPC Audit With Gemini02:02 - Gemini Data Sanity Check for PPC Reports02:45 - Cluster Amazon PPC Search Terms and Keywords04:04 - Scale Bids Using ACoS, ROAS, and Impression Share05:17 - Fix or Kill Wasted Amazon PPC Targets06:14 - PPC Placement, Budget, and 7-Day Action Plan07:31 - Use NotebookLM With YouTube Sources08:27 - Build NotebookLM Mind Maps From Video Content09:30 - NotebookLM for Source-Based Research10:01 - ChatGPT Voice to NotebookLM Workflow-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Jen sits down with WEBTOON and Square Enix to break down a channel that reaches mobile, PC, and console at once.UA is saturated and everyone is hunting for new reach. WEBTOON has 160 million MAU, about 90% under 34, and roughly 69% of its readers play games across all three platforms. Christine Yu (WEBTOON) and Melanie Gordon (Square Enix) walk through how the Visions of Mana and Dragon Quest VII Reimagined campaigns actually came together, what the branded epilogue format is, how long these collabs take, and how the Coin Hunter offerwall is driving 10,000 verified Steam wishlist adds a week.Topics Covered:• The vertical scroll format and why Gen Z never touched a comic book• 160M MAU and how WEBTOON monetizes like a free to play game• $2.7B paid out to creators and 124,000 new episodes a day• Creators as influencers and why the comment section matters• The branded epilogue and the Visions of Mana collab results• Dragon Quest VII Reimagined and the Tabletop partnership• Timelines, approvals, and what marketers need to bring to the table• Licensing collab creative for paid media, owned social, and UA• Coin Hunter, the offerwall, and pay per verified Steam wishlist• Where WEBTOON sits in the funnel and why ROAS is the wrong first questionCHAPTERS:01:33 — What Is WEBTOON04:21 — Mel's Fan Origin Story06:26 — WEBTOON as an IP Engine09:17 — Creators as Influencers11:24 — Turning Fandom Into a Marketing Channel13:14 — Case Study: Visions of Mana x The Greatest Estate Developer15:20 — Inside the Collab Process17:33 — Western Market Performance20:00 — Case Study: Dragon Quest VII Reimagined x Tabletop24:07 — Campaign Types and Timelines27:32 — Repurposing Collab Content for UA/Social30:18 — What Makes It Feel Authentic (Not Cheesy)32:00 — Performance, ROAS, and Funnel Placement34:00 — Beyond Anime: Genre and Demographic Diversity37:08 — Audience Demographics38:00 — Lower-Funnel Product: Coin Hunter / Steam Wishlist41:00 — What's Next & Wrap-Up Wishlist 42:00 — Recap and Closing (Brandformance)

The Best Personal Trainer Client Acquisition Strategies for InstagramEpisode 441 | How Personal Trainers Get Your First 5 Clients on Instagram Without Going ViralYou have been told to post for 60 days, build know-like-and-trust, make a freebie, and then DM 20 to 50 strangers a day until someone books a call. That model builds you a second job, not a business. In this episode I break down the three client acquisition strategies my clients and I actually use to get paid every day, the Conversation Starter, the Low Ticket Lead System, and the Webinar Low Ticket Funnel. No spam DMs, no high-pressure sales calls, no pretending to be someone's best friend so they'll ask about your program. You'll also get the customer-versus-client distinction that changes how you build your list, why free lead magnets stopped converting, and the exact ROAS targets to hit before you scale ad spend.What You'll Discover:The difference between a customer and a client, and why building an email list of buyers beats a list of freebie downloadersWhy no funnel will save a vague offer, and how to define the leveraged components of your premium programHow the Conversation Starter turns your content into inbound DMs from the 3% of your audience who are already ready to buyWhy 100 buyers will out-produce 800 free leads, and how low ticket offers convert at 8 to 10% versus roughly 2%How to build a low ticket front-end offer that offsets your ad spend from day oneThe webinar low ticket funnel to run if lower customer volume or ad spend makes you nervousThe 90-day focus rule and the front-end and back-end ROAS numbers to hit before scalingTimestamps00:00 — Three client acquisition strategies without pushy sales or spam DMs00:44 — Who I am and why I teach this02:19 — Customer vs. client: the distinction that changes your whole list strategy03:11 — Why I build an email list of low ticket buyers03:57 — The traditional model: 60 days of value, a freebie, and 50 DMs a day05:13 — Why that model breaks coaches (12 to 18 hour days, unpaid)06:55 — Before any funnel: your premium offer has to be dialed in07:51 — The trap of turning your in-person job into an online job08:36 — Defining the leveraged components of your offer11:38 — Real offer structure examples: onboarding, async check-ins, phased reviews12:41 — Specific problem, specific outcome, specific person14:27 — Strategy 1: The Conversation Starter14:42 — Why we've been indoctrinated to think selling harms people15:38 — Free is never free: time, energy, effort16:27 — When people pay, they pay attention17:15 — Six to 14 touch points and seven hours of consumption17:51 — The free dog food analogy18:19 — Energy exchange and emotional investment20:27 — The 3% of your audience who are already buyers21:55 — Conversion content that produces DMs22:15 — The four buyer questions you have to answer23:16 — Gating your old PDF and why speed to connection matters24:14 — Using a customized enrollment call as your Conversation Starter25:16 — Moving DMs to a call, and revenue in three to 14 days26:45 — Combining organic with $2 to $5 test ads27:08 — Strategy 2: The Low Ticket Lead System28:00 — The 10-minute workout example and the ascension point28:47 — How low ticket buyers offset your ad spend immediately30:03 — Front-end offer ideas: recipes, mobility, low back pain stretches31:36 — 800 leads for a VSL vs. 100 buyers for the same 10 clients31:57 — 2% conversion vs. 8 to 10% conversion32:22 — Why posting 5 to 10 times a day burns you out33:11 — 14,000 views vs. 148 views on identical posts33:36 — Strategy 3: The Webinar Low Ticket Funnel34:20 — Putting a low ticket offer on your webinar thank you page34:53 — How to set up your traffic campaign and what to optimize for35:30 — Pick two funnels and run them for 90 days35:41 — Front-end 1-2 ROAS, back-end 4-8 ROAS, unlimited ad budget36:02 — Tracking the metrics that actually matter37:43 — Join me live for Simple ScalingResources MentionedSimple Scaling (free live training) — How I turn $9 into consistent 50K months: https://ptprofitformula.com/simplescalingPT Profit Formula — https://ptprofitformula.comThe Offer Lab — the section of my client portal where coaches position their premium offer and build their Conversation StarterThe Implementation Hub — where the offer components, delivery structure, and metrics tracking liveTelegram — used for async client check-ins in a one-to-many way: https://telegram.orgReady for the Next Step?If you want the full system, offer positioning, the three funnels, and the metrics tracking that ties them together, the PT Profit Accelerator is where we build it with you. Start at ptprofitformula.com.Resources & Links MentionedWant more client leads on Instagram™?  Grab lifetime access to 90- Days Done for You that Converts: https://ptprofitformula.com/content

Send us Fan MailDoes Amazon feel like a huge behemoth that cannot be tamed? We've got good news for you! Luke from Waypoint Growth Partners joins Stephanie to break down what it actually takes to be profitable on Amazon. The look at unit economics, ROAS, ACOS, TACOS, and why racing to the bottom on price is a losing game. Luke also shares a real story of a brand that was failing, but once they fixed their margins and actually raised their prices, they became a category leader.To learn more about Luke and Waypoint Growth Partners or to get your free Amazon audit go to https://www.growwithwaypoint.com/, or go ahead and email Luke directly at Luke@growwithwaypoint.comFinally! Decode The CPG Industry - Get the 5 Clarifying Steps to Navigating CPG with Stephanie Robbins. Live on August 20 - free to attend → https://www.foodbizsuccess.com/eventsLaunch & Grow is hot out of the oven with a full update for 2026 and it's the only way you can join us inside the Fuel membership.  Click here to join us today!If you are thinking about starting a food biz or want to grow into a new channel - Get the FREE three-part video series: 3 Ways to Sell → click here ← Pick up your copy of the Amazon best selling book

Joe Putnam is the founder of Conversion Engine, Conversion Engine is an eCommerce performance marketing agency that has helped Shopify stores scale from six figures to eight figures in as little as 12 months. With a background in direct-response copywriting and growth strategy, Joe specializes in crafting Meta ads, Google campaigns, and retention strategies that actually convert. He's helped brands like Bogey Bros, No Rivals, Salt Mafia, and Back Down South Clothing Co unlock rapid growth, including scaling one store from $650k to $10M in a single year.Joe is passionate about demystifying marketing for entrepreneurs, sharing frameworks and real case studies that help brands build sustainable growth instead of chasing quick wins. When he's not helping brands scale, you'll find him training for triathlons, exploring the outdoors, or investing in the next wave of business growth opportunities.Highlight Bullets> Here's a glimpse of what you would learn…. Strategies for scaling e-commerce businesses from six to eight figures.The importance of bold branding that takes risks and appeals to ideal customers.Insights on the evolving landscape of Meta (Facebook) advertising and its impact on ad performance.The significance of creative diversity in ad campaigns, especially after Meta's Andromeda update.The necessity of understanding financial metrics, such as breakeven ROAS and contribution margins, for informed scaling decisions.The role of emotional storytelling in advertising and its effect on consumer purchasing behavior.The integration of AI tools in marketing processes and the importance of human oversight in utilizing AI-generated content.The need for brands to establish a clear growth strategy and a strong brand identity.The value of retention marketing and creating cohesive customer experiences for long-term loyalty.Case studies illustrating successful scaling strategies and the importance of data-driven insights in marketing.In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Joe Putnam, founder of Conversion Engine, about scaling Shopify brands from six to eight figures. Joe shares advanced strategies for e-commerce growth, including bold branding, creative diversity in Meta ads, and leveraging AI for customer insights. He emphasizes the importance of emotional storytelling, data-driven decision-making, and retention marketing. The discussion features actionable advice, real-world case studies, and tools for understanding customer psychology, offering listeners a practical roadmap to achieve rapid and sustainable e-commerce growth.Here are the 3 action items that Josh identified from this episode:Choose Your Growth Strategy EarlyDecide whether you'll prioritize aggressive growth (even at lower margins) or profitable customer acquisition from day one. You can't do both—pick one strategy and track your numbers closely.Take a Clear, Polarizing Brand StandDefine the “hill you're willing to die on.” Stand firmly for a specific belief or value so your brand resonates emotionally and your ad creative doesn't try to appeal to everyone.Focus on Retention, Not Just AcquisitionBuild a real brand by creating repeat customer experiences across multiple products. The goal is to deepen trust and increase lifetime value—not just drive one-time sales.Timestamps:00:00:00 Branding That Stands OutJoe discusses the importance of bold branding, taking risks, and not trying to please everyone.00:00:18 Podcast Introduction & Guest BackgroundIntroduction to the Ecom Breakthrough Podcast, host Josh Hadley, and guest Joe Putnam's credentials.00:00:32 Scaling Shopify Brands: The MissionJosh shares his journey and introduces Joe's expertise in scaling Shopify stores from six to eight figures.00:01:57 Welcome & Episode FocusJoe is welcomed; the episode's focus on strategies for seven-figure e-commerce sellers is introduced.00:02:25 Meta Ad Creative & 2026 TrendsJoe highlights the importance of ad creative for Meta campaigns and adapting to recent changes.00:03:07 Meta's Andromeda Update & Creative DiversityDiscussion of Meta's Andromeda update and the need for diverse ad creatives and angles.00:04:41 Implementing Creative DiversityJoe explains how his agency researches and implements diverse ad angles to target different buyer personas.00:05:35 Stitch Fix Example: Ad Angles in PracticeJoe uses Stitch Fix to illustrate the power of multiple creative angles in ad campaigns.00:08:34 Case Study: Scaling a Six-Figure BrandJosh asks about rapid growth case studies; Joe details how a six-figure brand scaled to eight figures in 12 months.00:11:58 Profitability & Retention StrategiesDiscussion on front-end profitability, launching email/SMS, and the impact of retention marketing.00:12:46 Scaling Ad Spend & Knowing Your NumbersChallenges of scaling ad spend, understanding total addressable market, and the importance of knowing financial metrics.00:16:13 Creative Strategy for ScalingJoe explains the importance of strategic, research-driven creative rather than just increasing ad volume.00:17:09 Lightning Rod Strategy & Viral ProductsJoe describes using controversial products to drive engagement and lower ad costs.00:19:17 Consumer Psychology & Emotional StorytellingThe importance of understanding customer psychographics and emotional storytelling in ad strategy.00:21:30 Brand DNA & Emotional MessagingJoe discusses brand DNA research and customer sentiment analysis to create emotionally resonant ads.00:22:20 Case Study: Country Lifestyle BrandA case study on using emotional storytelling to scale a country lifestyle brand rapidly.00:24:29 Branding, Trust, and Competing on AmazonJosh and Joe discuss building brand trust to compete against overseas knockoffs, especially on Amazon.00:27:56 Emotional Connection & Customer InsightsThe role of emotional connection in branding and tools for understanding customer psychographics.00:28:24 Customer Sentiment Analysis ProcessJoe outlines his process for analyzing customer reviews and Reddit posts to inform ad angles and messaging.00:29:38 Selling Through Ads & CopywritingThe importance of ads that sell, matching copy length to product complexity, and leveraging emotional triggers.00:31:49 AI in Marketing & CopywritingDiscussion on how Joe's agency uses AI (ChatGPT, Claude) for sentiment analysis, copywriting, and process optimization.00:35:30 AI Best Practices & Data IntegrationJosh and Joe discuss the importance of feeding AI accurate data and integrating it with business metrics.00:36:25 Three Actionable TakeawaysJosh summarizes three key takeaways: strategy selection, having a brand “hill to die on,” and building retention-focused brands.00:39:33 Bonus Takeaway: Customer-Driven CreativeJoe adds the importance of basing creative decisions on real customer insights and research.00:40:06 Rapid-Fire Questions: Book, AI Tool, InfluencersJoe shares his most influential book, favorite AI tool, and under-the-radar e-commerce experts to follow.00:43:22 Where to Connect with Joe PutnamJoe shares where listeners can find him online and learn more about Conversion Engine.00:43:48 Podcast ClosingPodcast outro and call to subscribe and leave a revi...

In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Adria Marshall, founder of Ecoslay, to reveal how an unexpected product idea grew into a multimillion-dollar haircare brand without sacrificing quality, sustainability, or its handmade roots.Ecoslay began when Adria, a software engineer struggling to find the right products for her curly hair, started experimenting with natural ingredients from her local farmers market. After she sent her handmade flaxseed gel to a YouTube creator, the product went viral—taking Ecoslay from zero to 1,000 orders in fewer than 15 days.Adria explains how her engineering background helped her approach product development and business growth as a series of problems to solve. She also shares why she refused to let contract manufacturers change her formulas, how Ecoslay scaled its handmade production, and how its memorable food-inspired product names helped create a cohesive, recognizable brand.The conversation also explores Ecoslay's multichannel strategy across its direct-to-consumer website, Amazon, wholesale, Google, Meta, SEO, and organic social media. Adria explains how Amazon supports product discovery while the company's website allows Ecoslay to own its customer relationships, personalize future marketing, and generate repeat purchases through its recycling and rewards programs.Adria also reveals how each advertising platform contributes differently to the business. Amazon consistently generates a return on ad spend above four, Google Search averages around three, and Meta produces a less-direct but important impact on organic traffic, website sales, and Amazon performance. She explains why accurate attribution matters, why retargeting is just as important as prospecting, and why looking only at a platform's reported ROAS can obscure its true value.Finally, Adria shares the video content that performs best for Ecoslay: concise, product-in-use demonstrations that show the product's texture, application process, and final results. She also explains why trusted salon professionals are becoming more effective than traditional influencers—and how she protects her personal time through morning routines, scheduled self-care, exercise, faith, and firm boundaries around her weekends.In today's episode of the Harvest Growth Podcast, we cover:How Ecoslay generated 1,000 orders in fewer than 15 daysHow an engineering mindset can help founders solve business problemsWhy Adria rejected contract manufacturing and kept production handmadeHow memorable product names and cohesive branding increase customer connectionWhat Ecoslay has learned by working directly with local farmersHow the company's B Corp values, volunteer work, and community hiring support long-term growthWhy Ecoslay treats Amazon as a product-discovery channelHow recycling and rewards programs move customers toward the company's websiteThe different roles of Amazon, Google Search, Meta ads, SEO, and organic social mediaWhy retargeting campaigns are as important as customer-prospecting campaignsHow more accurate attribution leads to better advertising decisionsWhy product demonstrations outperform static advertisingWhy salon professionals can be more credible than traditional influencersHow Adria protects her personal time while leading a team of more than 20 employeesIf you're building a consumer product brand, managing multiple sales channels, or trying to scale without compromising what makes your product special, this episode offers practical lessons from a founder who has successfully navigated more than a decade of growth.Want to connect with Adria?Visit Ecoslay.com to explore Ecoslay's handmade haircare products for wavy, curly, coily, and kinky hair.Do you have a brand you'd like to launch or scale?Visit HarvestGrowth.com to book a free consultation and learn how our team has helped generate over $2 billion in product sales.

Google is rolling out a major update to Target ROAS and Target CPA bidding strategies on August 17th and it's already got advertisers calling it a "money grab." In this episode of Paying for Attention, Keegan sits down with paid media strategist Madi Fleetwood to break down exactly what's changing and why.They cover:Why campaigns that have been "overly efficient" are about to see targets pulled tighterWhat "limited by budget" campaigns should expectWhy complacent, set-it-and-forget-it advertisers are most at riskThe learning phase risk and what could happen to spend and performance if you wait until the last minuteHow close you should keep your targets to actual performance (hint: 5-10%)The silver lining: better forecasting tools for advertisers going forwardWhether you manage Google Ads campaigns in-house or for clients, this episode gives you a clear action plan before the August 17th change goes live.

Click optimization rewards a fundamentally compromised signal. Chester Scott, Chief Strategy Officer at Lunio, dismantles the two metrics most marketing teams treat as North Stars—clicks and ROAS—and explains why blended efficiency numbers disguise where spend actually delivers. He makes the case for marginal ROAS as the discipline that exposes diminishing returns across channels, platforms, campaigns, and creative, and reframes how enterprise teams should allocate budget for overall effectiveness.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Advertisers optimize for metrics that disguise the truth. Chester Scott, Chief Strategy Officer at Lunio, explains why ROAS—the North Star metric for most advertisers—undermines effective spend decisions across channels and campaigns. He makes the case for shifting to marginal ROAS to measure diminishing returns at the channel, platform, audience, and creative level, and reframes clicks as a fundamentally compromised leading indicator that should never drive optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clicks and ROAS remain the industry's most trusted—and most misleading—metrics. Chester Scott, Chief Strategy Officer at Lunio, explains why the North Star metric guiding most advertisers actually disguises the truth about channel effectiveness. He makes the case for marginal ROAS over aggregate ROAS to expose diminishing returns across platforms, campaigns, and audiences, and reframes clicks as a fundamentally compromised leading indicator rather than a signal of performance.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

“I just don't hear a lot of good reasons why this can't be automated”.  Can an algorithm allocate ad budget better than a human media buyer? Olivia Kory (CMO & Strategy Officer, Haus) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) to unpack incrementality testing, marketing mix modeling, and early agentic media buying. Geo lift holdouts and attribution debiasing point toward a future of automated budget decisions. Olivia shows how A/B testing replaced ROAS benchmarks at Haus. Control groups and treatment cells now anchor every incrementality read. Connor Rolain also shares how one conversion campaign test reshaped HexClad's Meta strategy. The team ties it all back to multi-touch attribution for faster decisions. Powered By Motion https://9ops.co/motion-runneth NeonPixel https://9ops.co/neonpixel Richpanel https://9ops.co/richpanel Proppel https://9ops.co/weareproppel Aftersell https://9ops.co/aftersell-mops Haus https://www.haus.io/operators More from OperatorsOperators Portal https://portal.9operators.com/dashboard Operators Newsletter https://9operators.com/ 

Chris and Jake Yap were two weeks from shutting down. A billion-dollar retailer had copied every product they launched and sold them for one tenth the price, then put it in the news - buy this coffee table from us for $499, or from them for $49. They'd burned their business savings, their personal savings, and taken out personal guarantee loans chasing speed. Jake was telling his wife he wasn't sure he could make rent. Then in those two weeks they made one switch that changed everything: instead of testing designs, they started testing problems. Little Lively launched last October, grew 30% compounding month on month, went worldwide in the same month it launched, and now spends around $600,000 a month on Meta. In this interview, Chris and Jake break down the exact testing framework that found their winning product, why they killed 700 SKUs to bet everything on one, and how they built an internal AI agent that runs across their entire company. What you'll learn in this interview: • The switch from testing designs to testing problems - and why it saved the business in two weeks • How they turned $10 wireless chargers off Alibaba into $300K cash in their first year • The Abundance Framework: testing up to 1,000 designs a week before ever committing to production • Why fast-fashion-style furniture drops became a vicious discount cycle that nearly killed them • How suppliers with 60-day payment terms effectively became their investors - and the relationship approach behind it • The 60 ROAS launch: what happens when you actually solve a real problem • Why they now welcome copycats - and how being 4-5 years ahead on the roadmap makes competitors into free marketing • Why they launched worldwide in the same month instead of proving one market first • "Australia is small and hard, the US is big and easy" - the contrarian take on market selection • Caesar: the company-wide AI agent living in their Slack that their team used to build an entire ERP system from scratch If you're running a DTC brand, drowning in SKUs and discounts, or trying to figure out how to find the one product worth betting everything on, this conversation will fundamentally change how you think about focus, product testing, and what it takes to come back from the brink. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH NATHAN CHAN Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nathanchan⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/nathanhchan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH LIFELY Instagram → https://www.instagram.com/lifelyhome/ LinkedIn →https://www.linkedin.com/company/lifelyhome/ Website → https://lifely.com.au/ CONNECT WITH JAKE YAP LinkedIn → https://www.linkedin.com/in/jake-yap/ CONNECT WITH CHRIS YAP LinkedIn → https://www.linkedin.com/in/chris-yap-185964198/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Click optimization remains fundamentally compromised as a performance marker. Chester Scott, Chief Strategy Officer at Lunio, challenges the metrics most advertisers treat as gospel. He explains why clicks function only as a leading indicator, makes the controversial case against ROAS as a North Star metric, and argues for a shift to marginal ROAS—measuring diminishing returns across channels, platforms, campaigns, audiences, and creative to drive overall effectiveness.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up to 60% of paid clicks provide zero conversion value. Chester Scott, Chief Strategy Officer at Lunio, explains why clicks and ROAS both distort performance measurement and how they corrupt AI bidding decisions. The conversation covers the shift from ROAS to marginal ROAS as a North Star metric, isolating diminishing returns across channels, platforms, and audiences, and protecting automated bidding models from compromised leading indicators that inflate CAC.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is your marketing team running campaigns blindly? Grab your copy of our FREE nCAC calculator to guide them with the metrics that matter: https://www.tiereleven.com/ncac Are you scaling your ad spend without knowing your true customer acquisition cost? If you don't understand your numbers, every additional dollar you put into traffic could be a gamble, even if your campaigns look profitable inside the platforms.I sat down with Kobi Topaz, Head of Tech at Tier 11, to break down how we helped an automotive parts brand uncover the data they needed to scale. We explored why platform-reported ROAS can be misleading and how Data Suite creates a reliable source of truth.See how better analytics, smarter campaign restructuring, and deeper SKU-level insights helped this brand grow from roughly $5.5M in revenue to a $12M trailing twelve-month business. If you're managing paid media and trying to scale profitably, this episode will help you focus on the metrics that actually drive growth.In This Episode:- Why knowing your nCAC is critical before increasing ad spend- Why platform-reported ROAS can hide the real performance picture- How Data Suite creates a reliable source of truth across channels- The role of first-click attribution and multi-touch analysis in growth- Analyzing SKUs to uncover your most profitable products- Why Google Ads optimization starts with business economics- How creative performance analysis can accelerate testing decisions- Using AI-powered tools to automate repetitive marketing analysisMentioned in the Episode: The 5-Step Formula to Calculate nCAC: https://youtube.com/playlist?list=PLsQ90CAO8wGS1TSz-MI0ghv9OThhp_Jy4&si=N6uztGCaZwrkgMGN Previous Episodes with Kobi Topaz: https://perpetualtraffic.com/?s=kobi Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suitePartner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Kobi Topaz:LinkedIn: https://www.linkedin.com/in/kobi-topaz-85547a130/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/https://perpetualtraffic.com/advertise-with-us/

Ever look at your Meta ads dashboard and think, "My ROAS is great…so why is my Shopify data telling a different story?" Here's the problem: Meta wants you to believe every sale is because of your ad. But that's not the whole story. Today I'm talking with Cathy Hayhurst, our marketing director and ads coach, about our brand new Traffic Bootcamp training. It's all about creating a solid system for getting top quality traffic to your site at a price you can afford, so you can build up to long term sales and profit you can count on. Here's what you'll learn:   Why your ROAS number is only half the story, and which metrics you need to be watching to know if the traffic you're getting is actually good. How to start testing small (with a budget of just $120), and how to know when it's time to scale. How to avoid the money pit of paid ads. Your paid ads strategy should be just one piece of a much larger puzzle. This episode will show you exactly how to leverage them to support your business, not run it.   RELATED LINKS: Why you're not getting Sales - it's NOT your Conversion Rate https://www.thesocialsalesgirls.com/blog/why-youre-not-getting-sales-episode-323 How to get your first sale from Meta ads in 90 Days https://www.thesocialsalesgirls.com/blog/how-to-get-your-first-sale-from-meta-ads-in-90-days-episode-321 Growing your sales: what you must know first https://www.thesocialsalesgirls.com/blog/growing-your-sales-what-you-must-know-first-episode-261 The 'Marketing First' Strategy That Grew This Business to 4.6M Views https://www.thesocialsalesgirls.com/blog/the-marketing-first-strategy-that-grew-this-business-to-4-6m-views-episode-257  

Kris Torres manages Amazon advertising in-house for Nécessaire, one of the most talked-about premium body care brands in the space. In this episode, he breaks down exactly how he thinks about full funnel strategy, when high ROAS is actually a warning sign, and why winning on Amazon starts with winning off it first.They also get into AMC lookalike audiences, how Nécessaire uses Prime Video and Fire TV for upper funnel, why sponsored product video is one of the most underused placements in search, and where AI fits and where it doesn't in day to day operations.Connect with Kris on Linkedin: https://www.linkedin.com/in/kris-torres-4a1366110/Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

Conversación profunda sobre tráfico digital con uno de los Media Buyer Élite de España (Miguel Troncoso). El diablo está en los detalles. Formulario para poder acceder a la lista de espera en Consultoría de Negocio: https://forms.gle/vtQLBo89zYZhh6pg7 ÍNDICE: 0:00 Intro 0:58 Presentación: quién es Miguel Troncoso 2:08 Qué hace un media buyer y cómo se mueve un millón en tres semanas 3:55 ¿Converge de verdad el algoritmo? La objeción de Javier Recuenco 5:32 La fase de aprendizaje y las 50 conversiones 7:27 Tus números antes que los de la plataforma: ROAS, CAC y costes fijos 9:29 Usar la publicidad para validar una idea desde cero 11:00 Cómo se hace mal: invertir sin validar y sobreprometer 12:22 El error de meter muchos intereses en un conjunto de anuncios 14:00 Creatividades, imágenes estáticas y el copy que lee el algoritmo 14:51 Hasta dónde llega hoy la IA analizando campañas 17:05 La complejidad real de comprar tráfico bien 19:44 Atribución: el problema que nadie ha resuelto 21:11 Apagas la publicidad y también caen las ventas «orgánicas» 22:34 El rechazo generacional a la publicidad 23:53 El contenido orgánico sale más caro de lo que parece 25:00 Los que venden crecimiento orgánico también compran tráfico 26:55 Diecinueve formas de captar leads y cómo se canibalizan entre sí 31:10 Publicidad e inversión: mirar la tendencia, no la semana 33:49 Escalar el gasto: crecimiento vertical y horizontal 35:34 Anuncios ganadores, campañas de testing y CBO 38:10 Ocho mil euros al día: coste de adquisición y lifetime value 40:44 Listas que se enfrían: el coste de no cuidar los leads 42:37 Que el cliente consuma lo que compra 45:47 Trackear el consumo: QR, cuestionarios y victorias rápidas 48:43 Fatiga de anuncios y rotación de creatividades 50:16 Qué es el CPM y cómo abaratarlo probando lo nuevo de Meta 51:51 Formularios nativos, WhatsApp y entregabilidad del email 53:11 Aperturas del cincuenta por ciento: la métrica de vanidad 55:01 Grupos de WhatsApp y Telegram: evergreen frente a lanzamiento 56:36 Qué estrategia según el precio: newsletter, webinar y PLF 58:37 Copiar sin entender los resortes psicológicos 1:01:22 Anatomía de un PLF: la caída entre el vídeo 1 y el 4 1:02:38 El abuso de la urgencia y la escasez 1:04:04 No mentir nunca: la reputación se pierde de golpe 1:05:22 Los multiplicadores de Diego Abreu: lifestyle, valor y pruebas 1:06:07 Trabajar gratis a cambio de testimonios 1:06:57 Por qué es más fácil ayudar a quien ya factura 1:09:51 Negocios construidos sobre el alcance orgánico 1:11:24 Patrocinios, visualizaciones y podcasts con publicidad detrás 1:12:37 Promocionar un podcast para enseñarle a YouTube a quién mostrarlo 1:13:57 Sincronizar píxeles y audiencias entre plataformas 1:17:09 Públicos similares: tamaño mínimo y errores frecuentes 1:20:06 TikTok: CPM de sesenta céntimos y conversión baja 1:22:39 El anuncio tiene que parecerse a la red social donde sale 1:23:20 Meta o Google: segmentación por URL y por aplicaciones 1:26:08 El error al segmentar profesionales 1:27:14 Fatiga de anuncios: Google frente a Meta 1:28:20 Anuncios no saltables en YouTube y desgaste de marca 1:31:22 TikTok Shop, ManyChat y las limitaciones europeas 1:34:11 Cómo encontrar y reconocer a un media buyer de primer nivel 1:38:26 Invertir en publicidad como quien invierte en bolsa 1:39:50 Estacionalidad: agosto, Black Friday, enero y septiembre 1:44:11 Consejos clave: que el anuncio filtre y encaje con la landing 1:47:26 ¿Se puede vender mid ticket con venta directa? 1:51:36 Mapa de embudos: low, mid y high ticket 1:52:30 IA en setting, closing y soporte 1:55:01 Dónde formarse y dónde encontrar a Miguel 1:57:05 Cierre Últimas lecturas y libros favoritos: https://pildorasdelconocimiento.com/libros-favoritos/ Nacidos para Aprender (gratis): https://pildorasdelconocimiento.com/libro Emprendimiento digital: https://pildorasdelconocimiento.com/emprendimiento/ Inversión paciente y racional: https://pildorasdelconocimiento.com/pildoraspro/ Talleres de IA: https://pildorasdelconocimiento.com/formacion-ia/ Todos los enlaces: https://pildorasdelconocimiento.com/enlaces/ Invitado: / miguel.tr0ncoso/

Five years ago Rob Ward came on the show as co-founder and CEO of Quad Lock, the phone-mount brand he and Chris Peters bootstrapped from a Kickstarter campaign. Since then he's taken the big exit, Quad Lock sold to Thule for $500M at the end of 2024, and walked away entirely.He's spent the time since coaching basketball, picking up his kids, and building The DTC Playbook, a free interactive platform packing everything he learned scaling Quad Lock into frameworks any founder can use. This conversation is the post-exit reflection: what he sees now that he couldn't from the inside, the opinions that built the business, and why he gave the whole playbook away for nothing.We get properly nerdy on the frameworks. Why revenue is vanity and unit economics are the truth, his Three Gates for customer acquisition, why new-customer CAC beats ROAS, and why brand is the only real moat left in a world where a six-month-old brand can look like a billion-dollar one.In this episode:Watch customer economics, not topline, because CAC is owned by the whole business, not just performance marketingBrand is the moat, since products are easy to copy and trust built over years is notRun leaner than you think, and use the gap between what AI can do and how it's actually implemented as your edgeConnect with Rob Ward Explore The DTC PlaybookSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community 

Everyone talks about ROAS like it's the holy grail of ad performance. But according to chartered accountant and business strategist Fi Johnston, it might be one of the most misleading metrics in your business. In this episode, Megan sits down with Fi Johnston — founder of Peach Business, host of the Money Secrets podcast, and a business and finance strategist with 16 years in business — for a refreshingly honest conversation about what actually happens when businesses turn on meta ads, and why the number on your ads dashboard rarely tells the full story. Plus, Fi shares exactly how she turned a $900 ad spend into $18,000 in revenue. Fi has a unique vantage point: she works both with agencies running meta ads and with the business owners spending the money, which means she sees the front end of the ads and the back end of the balance sheet. Her take? A lot of businesses reach for ads to fix a problem ads were never going to solve. In this episode, Megan and Fi cover: Why "my ads look great but my bank account doesn't" is more common than you'd think Why ROAS in isolation can be a dangerous, misleading metric — and what to look at instead How fixing your website or landing page can outperform "fixing" your ads Why meta ads should amplify a good business, not rescue a broken one The relay race analogy: how ads, website, email and customer service all have to run their leg properly How Fi overcame her dislike of meta's business ethics to use ads as a tool she controls, rather than one that controls her The real story behind Fee's $900 ad spend that generated $18,000 in revenue — including the landing page overhaul and the "meat and potatoes" video that halved her cost per lead Why simpler is almost always better: Fee's "shit or get off the pot" landing page redesign How to know if you're ready for ads (hint: you need to already know how to get people to take action organically first) Why treating your organic content like an ad — and your ads like a post — makes both stronger Whether ads can help you re-engage existing or lapsed customers, not just find new ones If you've ever felt confused by ad reporting, or wondered whether you're actually ready to invest in ads, this episode will help you get clear on the numbers that actually matter. Learn more about working with us: The next 8-week mentoring program where you'll learn to run Meta ads like a pro is opening soon. Apply now. Hire us to run your ads. Learn more. Learn how to run your own ads. Click here. Learn more about your guest: Fi Johnston is a chartered accountant and business and finance strategist, and the founder of Peach Business. She's spent 16 years working with purpose-led business owners who take a balanced approach to people, planet and profit, helping them get clear on pricing, marketing strategy and team needs so their business can grow sustainably. Fi hosts the Money Secrets podcast and shares weekly insights through her email, The Peach Weekly. Connect with Fi on Instagram @peachbusiness or listen to Money Secrets wherever you get your podcasts. Learn more about your host: Megan Winter is a meta ads expert, an experienced ADMA and AMI-awarded marketer and founder of Lume Marketing. As an early-adopter of digital marketing and social media advertising, she has consulted to global brands owned by Heineken and Lexus, has taught hundreds of small business owners at The Facebook Ads Academy, and presented on digital marketing at Bond University. Now, her passion is helping ethical, purpose-led brands achieve more income and impact with high-performing meta ads. Connect with Megan on Instagram @meganwinter or LinkedIn

Send us Fan MailMeta Ads for ecommerce in 2026 depend on profitable customer acquisition, ROAS targets, creative testing, and smarter paid media decisions.  @SamPiliero   shares how Meta Andromeda, ecommerce ad creative, contribution margin, and testing budgets affect profitable ecommerce growth. AI advertising, audience data, media buying, and creative volume show how ecommerce brands can improve paid ad performance without wasting spend.Get direct access to Sam Piliero's Meta ads training, real campaign breakdowns, and a community of serious ecommerce brands at http://skool.com/facebookBrands spending more on ads without profitable customer growth can get a paid media plan built around ROAS, margin, and creative testing: https://bit.ly/4jMZtxu#MetaAds #EcommerceMarketing #FacebookAds #ROAS #PaidMediaWant free resources? Dowload our Free Amazon guides here:Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusPAmazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClTAmazon Seller Strategy Report 2026: https://bit.ly/3YN1RME2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0Amazon 2026 PPC guide: https://bit.ly/4lF0OYXTimestamps0:00 – Meta Ads for Ecommerce and Paid Media0:40 – How Ecommerce Paid Advertising Changed Over 10 Years4:18 – Why Ecommerce Customer Acquisition Gets Expensive6:33 – Contribution Margin vs ROAS for Ecommerce8:05 – How to Set a Profitable ROAS Target9:06 – Why Higher ROAS Can Limit Ecommerce Growth11:56 – How Meta Andromeda Changes Creative Targeting13:44 – Why Creative Volume Matters in Meta Ads15:56 – How to Test Meta Ad Creative Variations17:17 – Lowering the Budget Used for Ad Testing18:16 – Creative vs Media Buying for Ecommerce Growth21:05 – AI Advertising for Meta Ads in 202622:55 – AI Creative and Paid Media Reporting Workflows25:33 – AI Advertising Compliance and Brand Risk26:43 – Why Experienced Paid Media Talent Matters-----------------------------------------------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show

Ari Paparo and Eric Franchi are joined by Nikhil Lai, Principal Analyst at Forrester, to discuss the evolution of performance marketing, Answer Engine Optimization (AEO), connected TV, incrementality, AI-powered advertising, and the future of marketing measurement. They also examine the latest ad tech news, including ChatGPT advertising, Walmart's acquisition of Vibe, AppLovin, retail media, and Q2 earnings across the digital advertising industry. Takeaways Why Answer Engine Optimization (AEO) is fundamentally different from SEO and how brands should prepare. How marketers are redefining performance measurement with blended ROAS and incrementality. The opportunities and challenges of Performance TV, connected TV, and AI-driven advertising. What ChatGPT, AI agents, and creative automation mean for the future of marketing. Key insights from the latest ad tech acquisitions, earnings, and industry trends. Chapters00:00 Introduction and Summer Catch-Up01:24 Phishing Scam Warning for Advertising Professionals03:42 Introducing Guest Nikhil Lai, Principal Analyst at Forrester04:01 Nikhil Lai's Career Journey05:22 Answer Engine Optimization (AEO) vs SEO09:01 The Evolution of Performance Marketing11:09 Measuring Brand Advertising Effectiveness12:57 Incrementality and Modern Attribution14:28 AppLovin and Performance Advertising15:46 Performance TV and Connected TV18:38 Walmart Acquires Vibe and Pinterest's TV Strategy21:26 Is There an AppLovin for the Open Web?22:17 The Future of Marketing Automation and Creative23:59 Weekly Ad Tech News Begins24:38 BMW, Spider-Man, and In-Car Advertising30:31 Agentic Advertising and AI Search34:32 ChatGPT Advertising and Brand Agents40:02 Ad Tech Earnings Highlights45:18 Is MySpace Making a Comeback?46:50 Meta and LiveRamp Partnership47:58 Closing Remarks Guests: Ari Paparo, Eric Franchi, Nikhil Lai Learn more about your ad choices. Visit megaphone.fm/adchoices

Most painters optimize their Facebook ads for leads. Lucas Jensen optimizes for booked appointments — and it's the reason his agency's clients add over $1.5 million in new sales every single week. In this Contractor Secrets episode, recorded live at the Routemize launch, the founder of Forward Media Marketing breaks down the exact Facebook (Meta) ads playbook his team runs for 175+ painting, flooring, and coating contractors.You'll learn why advertising should be optimized for appointments instead of leads, how Routemize collapses the lead → appointment → sale timeline into appointment → sale, and the three levers that actually move the needle: creative optimization (vertical video, selfie-style, transformation, process, static ads, and job-site walkthroughs), sales optimization (tracking every ad, lead, and close down to the dollar), and speed optimization — because the faster you turn a lead into a sale, the more profitable you become. Lucas also breaks down real numbers: $84 cost per lead, 55% set rate, 30% close rate, 12.91x blended ROAS, and a $6,600 average job size.If you run a painting business or any home-service company and want more appointments, lower marketing costs, and faster cash flow from Facebook and Instagram ads, this one's a masterclass.⏱️ Chapters00:00 Intro02:00 How Routemize was tested (2 → 5 appointments/day)05:00 Optimize for appointments, not leads07:00 The results: 175+ contractors, $1.5M/week09:00 Turning $1 into $12.91 (ROAS breakdown)10:00 3 reasons every contractor needs Facebook ads16:00 Step 1: Creative optimization (video + static ads)20:00 Step 2: Sales optimization & tracking every dollar23:30 Step 3: Speed — the #1 predictor of success28:00 One action away from your next millionStart your Free 14 Day Trial for Routemize - https://routemize.com/Coaching Session Signup: https://calendly.com/dripjobs/breakthroughPurchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemoGusto: https://gusto.com/i/tanner269OpenPhone: https://openph.one/referral/8Kc17aqFacebook Group: https://www.facebook.com/groups/173750747824373/?ref=shareFollow me on Instagram: http://Instagram.com/officialtannermullen#FacebookAdsForPainters #PaintingBusiness #PaintingContractor #MetaAds #ContractorMarketing #LeadGeneration #HomeServiceMarketing #Routemize #DripJobs #ContractorSecrets #PaintCon

Anastasia Chapman came up with the idea for her brand where all good bathroom ideas start - sitting on a toilet, hiding a competitor's product she was too embarrassed to be seen with. She developed the formula in an Airbnb in Cape Town, mixing batch after batch and testing them by dropping samples into wine glasses of water. She hand-poured her first 50,000 units in her mum's garage. Then, after her biggest-ever year, a trademark dispute forced her to legally change the brand name overnight - and the meta ads machine she'd built her entire business on collapsed within two months. This is the story of the rebuild. In this episode, Anastasia is unusually candid about the whole messy arc: building Loui (formerly Lou Drops) as a complete e-commerce beginner, scaling to $850K on the back of just three winning ads, watching it crash to a $42K month after the rebrand, and clawing her way back by finally taking control of the ads she'd always outsourced. What you'll learn in this interview: The exact validation method she used before spending real money - handing friends five numbered samples and a "poop scorecard," then living with the product in her bathroom for months until she got it right Why she developed the product in 2022 but didn't properly launch until 2024 - and how she kept a full-time job while the business slowly proved itself How a trademark cease-and-desist forced a full rebrand right after she'd paid for 30,000 units of packaging - and the timeline she had to negotiate just to sell through existing stock The hard lesson about platform dependency: how being reliant on three winning ads and one outsourced media buyer left her exposed when it all stopped working Why she fired the person running her ads and took the account in-house - and what she discovered was actually being wasted once she understood the numbers herself The specific ad account restructure that turned things around: consolidating from scattered lookalike campaigns and multiple ad sets into a cleaner ABO testing structure The unit economics that actually matter beyond ROAS - add-to-cart cost, cost per purchase, frequency, and hook rate - and how knowing her kill threshold changed how fast she tests Why founder-led ads beat every expensive UGC creator she hired - and how a skit ad she was mortified to film "started printing money" overnight How she structures a solo founder's week around three "big rocks," swallows the toad first, and protects her time from busywork and AI rabbit holes The retail arm quietly growing alongside DTC - now in over 300 stores - and why an outside audit of her website and offer unlocked the next stage of growth If you're a solo founder who feels like the whole business rests on your shoulders - or you've built something on a channel you don't fully control and you can feel how fragile that is - this episode will hit home. Anastasia's story is proof that the answer usually isn't a white knight who rides in to save you. It's the far less glamorous work of understanding your own business well enough that nobody else has to. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://your.omnisend.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to get started. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/operators⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/startdollartrial⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-start-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → Already have a store? Apply here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foundr.com/pages/coaching-growth-application⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ CONNECT WITH BY ANASTASIA CHAPMAN Instagram →⁠⁠ ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/iamstais/ Brand Instagram →⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/tryloui/ LinkedIn → ⁠⁠⁠⁠https://www.linkedin.com/in/anastasia-chapman/ Website →⁠ https://tryloui.com/ FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2uyvzdt⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Website → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Instagram → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Twitter → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.twitter.com/foundr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/foundr/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.foundr.com/podcast⁠

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you're not building systems to measure real sales impact, you don't have a business. Kipp and guest Benoit Vatere (Liquid Death's Chief Media and Digital Commerce Officer) dive into the untold story of Liquid Death's explosive growth, and the critical role of full-funnel marketing systems behind the brand. Learn more on how to measure incrementality instead of just chasing ROAS, why big home-run tests matter more than small optimizations, and the approach to creative and channel strategy that actually builds both brand and revenue.  Mentions Benoit Vatere https://www.linkedin.com/in/benoitvatere Liquid Death https://liquiddeath.com/ Loop: Outlearn. Outmarket. Outgrow https://a.co/d/08By5k2w Mike Cessario https://www.linkedin.com/in/mikecessario Landman https://www.paramountplus.com/shows/landman/ Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt Resource [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip We're on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg  Twitter: https://twitter.com/matgpod  TikTok: https://www.tiktok.com/@matgpod  Thank you for tuning into Marketing Against The Grain! Don't forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934   If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar   Kieran Flanagan, https://twitter.com/searchbrat  ‘Marketing Against The Grain' is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

Subscribe to DTC Newsletter - https://dtcnews.link/signupLiam Robinson and Nate Vankoughnet were two of Pilothouse's first employees and spent years scaling some of its biggest accounts on Meta. Now they've spun out Marlbank Digital (website coming soon), a Meta-only agency built for the brands Pilothouse moved past as it went upmarket: pre-launch up to $100K/month.Want them in your ad account? Email nate@marlbank.co or liam@marlbank.co. No website yet. They've been busy in client accounts.If you're a founder running your own Meta ads, or the one marketer at a brand doing under $100K a month, this episode is a working session on why your account structure is probably answering the wrong question.What's inside:The Meta hierarchy of needs: unit economics at the base ("you'd be surprised how many people need a 3.5 ROAS to barely break even"), marketing strategy in the middle, creative at the top. Most brands skip the middle.Circumstance testing, their replacement for jumping straight to creative: articulate your product's real distinction, find the cultural currents it's relevant to, then map the specific moments it fits into someone's life. Each moment becomes a campaign.A full anonymized case study: the ceramic to-go cup brand that couldn't scale on pretty product shots or the eco angle, and unlocked the account with one question: "Would you use a metal mug at home?" Selling an upgrade to existing to-go cup users beat converting the single-use crowd, and the commute became the winning niche.What this looks like in the account: open audiences, existing customers excluded, CBO single ad set, 4 to 6 ads per set, creative held constant so circumstance is the variable.Why one ad usually takes 80% of an ad set's spend, and how to structure launches around that.The four foundations they ask for before a brand spends a dollar: a decent website, email flows, some social presence, and Meta.Plus the origin story: the agency is named after the small Ontario town where they spent a summer hand-building tree stands for a bow-hunting brand.Who this is for: ecom founders and marketers between pre-launch and $100K/month, and anyone whose Meta account is a graveyard of creative tests that never compounded.What to steal: before your next creative batch, write down your product's distinctions, then list every circumstance where it slots into a customer's day. Test those against each other first.Work with Liam and Nate: nate@marlbank.co / liam@marlbank.co | marlbank.coTimestamps:00:00 Why Meta Marketing Has Changed02:01 The Story Behind Marlbank Digital08:14 Why Foundational Marketing Beats Meta Tactics13:15 The Ceramic Cup Case Study20:10 How to Structure Circumstance Testing on MetaSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF633Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Noom's onboarding funnel runs 120 to 140 screens. Some 3-screen funnels convert above 10%. "The length does not matter. Bigger is not always better," as Jacob Rushfinn put it. Part 2 of the FunnelFox panel gets tactical on how web-to-app funnels actually get built.Part 2 of the FunnelFox webinar panel, with Rocketship HQ as partner. Shamanth Rao moderates Jacob Rushfinn (CEO, Botsi), Andrey Shakhtin (CEO, FunnelFox), Patrick Stuart-Constant (CEO, Sociaaal), Mike Gadd (VP Customer Success, Singular), and Elise Zareie (Head of Paid Social, Lingokids). If Part 1 was about the shift, Part 2 is about the mechanics.Elise Zareie on why longer funnels convert better in weight-loss and health but fail on kids apps, where a parent just wants to hand the phone over. Andrey Shakhtin on Noom's 120 to 140 screen funnel as the industry ceiling. Mike Gadd on why your MMP, your ad network, and Google Analytics will never agree, and why that is fine once you pick a source of truth. Jacob Rushfinn on cohort-quality guardrails: ROAS alone gets gamed, so you need activation rate, D1, D7, and trial-cancel rates on the same chart. Patrick Stuart-Constant on a Liquid Death-inspired ad that mocked confused users and ran profitably for months.Video Chapters:00:00 Recap of Part 100:45 Jacob: start with 10 to 15 screens, not 10002:00 Elise on why funnel length is vertical-specific04:00 Andrey on Noom's 120 to 140 screen funnel07:00 Platform hell: MMP, ad networks, and Google Analytics09:30 Mike on picking a source of truth, using SKAN as a check11:00 Andrey on optimizing for ROAS over conversion rate11:45 Down-funnel accountability for UA teams12:30 Jacob on cohort-quality guardrails (activation, D1, D7)14:20 Mike on tying campaign data to attribution and events15:30 Elise on creative-quality health checks17:00 Quick-fire: paywall and pricing wins18:30 Quick-fire: standout creative wins20:00 Closing advice from all 5 panelistsTopics covered:- Funnel length: when longer converts better, when it kills conversion- Platform hell: MMP as source of truth, SKAN as check- ROAS over conversion rate as the campaign KPI- Down-funnel accountability and cohort quality guardrails- Creative wins from social listening and negative comments- Paywall wins: intro offers, multi-page paywalls, paid trialsLearn more:- Original webinar recording: https://www.youtube.com/watch?v=OYPDZlwLhNA- FunnelFox (webinar host): https://funnelfox.com- Rocketship HQ (partner): https://rocketshiphq.com- Jacob Rushfinn (Botsi): https://www.linkedin.com/in/jacob-rushfinn/- Andrey Shakhtin (FunnelFox): https://www.linkedin.com/in/andrey-shakhtin/- Patrick Stuart-Constant (Sociaaal): https://www.linkedin.com/in/patrick-stuart-constant/- Mike Gadd (Singular): https://www.linkedin.com/in/mike-gadd-27a16427/- Elise Zareie (Lingokids): https://www.linkedin.com/in/elise-zareie/- Shamanth Rao (Rocketship HQ): https://www.linkedin.com/in/shamanthrao/

The CPG Guys are joined in this episode by Rich Lehrfeld, SVP and General Manager of Walmart Connect International and Sam's Club Connect, the retail media business units of Walmart.This episode was recorded in France at the 2026 Cannes Lions International Festival of Creativity.Follow Rich on LinkedIn at: https://www.linkedin.com/in/rich-lehrfeld-776b7786/Follow Walmart Connect online at: https://www.walmartconnect.com/Follow Sam's Club Connect online at: https://www.samsclubconnect.com/Rich answers these questions:1. Now that you're leading Walmart Connect alongside International advertising and Sam's Club Connect, what does “one connected global advertising ecosystem” actually look like operationally — and how soon will advertisers feel the difference?2. What capabilities or playbooks from Walmart Connect US are you most excited to bring into international markets, and conversely, what can Connect and international teach the core US business?3. This is Sam's Club Connect's first time at Cannes Lions — what's the headline message you want advertisers and agencies to walk away with?4. How does a presence at Cannes fit into COnnect's broader growth strategy, especially as it scales offerings like in-club, Omni Experiences, and audio/fuel screen ads?5. The industry conversation is shifting from impressions and ROAS toward broader business outcomes — what does that shift look like in practice for how Walmart structures its advertiser partnerships?6. What's the biggest misconception brands still have about what “success” should look like in retail media today?7. How does Walmart's first-party data — and Sam's Club's membership model specifically — change the kinds of insights and long-term value you can offer advertisers compared to transaction-only data?8. Where do you see the lines blurring most between media, commerce, and in-store/in-club experience — and which of those convergence points is Walmart investing in most aggressively right now?9. With Walmart's scale, data, and tech now spanning Walmart Connect, International, and Sam's Club Connect, what's your vision for the next big unlock for advertisers — and how do you think about translating that scale into measurable growth for both Walmart and your partners?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj's Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Download our Marketing Performance Indicators (MPI) checklist to track the key metrics that accurately measure your marketing efforts: https://www.tiereleven.com/mpi What happens when the channels you think are driving growth are actually just taking credit for demand you already created? Today we are breaking down how one premium DTC brand escaped inefficient bottom-of-funnel spending and scaled without sacrificing efficiency.I'm joined by Ricardo Pouwels, Growth Strategist at Tier 11, to revisit the next chapter of a case study we shared earlier. We unpack how the team expanded from managing only Meta and TikTok to increasing Amazon units sold by 63%, and improving overall customer acquisition efficiency.We'll talk about why brand search campaigns often hide the real performance story, how reallocating budget into Meta, native ads, and connected TV created more demand, and why patience with attribution windows matters. In this episode, you'll learn:- Why brand search campaigns can hide true marketing performance- How cutting Amazon ad spend increased sales volume- The importance of tracking blended CAC and MER- Why channel-specific ROAS targets limit growth- How Meta creates demand that Google and Amazon capture later- Using native advertising to unlock colder audiences- How connected TV supports multi-channel growth- How proactive agency strategy builds client trust- Why mature brands need diversified acquisition channelsMentioned in the Episode: Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-791-5-missed-forecasts-then-one-budget-shift-then-4-straight-hits/ Tier 11's Data Suite: https://www.tiereleven.com/what-we-do/data-suitePartner With Tier 11 Marketing Experts: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Connect with Ricardo Pouwels: LinkedIn: https://nl.linkedin.com/in/ricardo-pouwels Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Mentioned in this episode:We're opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!Apply for an ad spot on Perpetual Traffic for Q1 or Q2. Visit www.perpetualtraffic.com today to secure your spot!

Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management.   Today, we are getting into something every brand needs to hear - because what you think you know about your media performance might be complete fiction.    We're talking about the 2026 measurement crisis. The moment when the gap between what your dashboards say and what your account shows has become impossible to ignore.    And to help us make sense of it all, we have two incredible guests from the Acadia team with us: Sally Kazin, Head of Analytics, and Ross Walker, Director of Retail Media.   Let's dive in!  Quote: The gap between the dashboard numbers and the ground truth has become impossible to ignore.   Sally Kazin   KEY TAKEAWAYS In this episode, Julie, Jordan, Sally, and Ross discuss: The growing "measurement crisis" in ecommerce, where platform-reported revenue often exceeds actual sales due to duplicated attribution claims across channels Transition from reliable observation-based tracking to a world of estimation and modeling, driven by privacy changes and a fragmented platform landscape The challenges posed by siloed data, platform biases, and engine inflation in retail media and traditional paid channels Widespread overreliance on ROAS as a North Star metric and the pitfalls of "ROAS jail" for both brands and CFOs The limitations and decline of Multi-Touch Attribution (MTA), and why Acadia now deploys a three-pillar measurement framework The importance of glass box (transparent) models over black box or "off the shelf" solutions, balancing science and business art in measurement Pairing MMM with real-world incrementality tests for a self-correcting measurement loop How to communicate with CFOs and senior leadership about marketing impact, translating platform metrics into true business outcomes and incremental revenue The evolution of MMM: from slow, backward-looking models to AI-enabled, forward-looking, and more frequent scenario planning Practical questions for brands to gut-check their measurement strategy, such as verifying if summed platform-attributed revenue exceeds actual sales Common flags of broken retail media measurement, and the need to match ad spend and goals to brand objectives rather than vanity KPIs  

Sales and marketing are supposed to work together, but in most companies, they don't. Not to the level your revenue actually needs. In this episode, I sat down with Mark Kapczynski, co-founder of Kontrol Media and author of Everyone Sells, to talk about practical, sometimes unconventional ways to get these two teams pulling in the same direction.Why Sales and Marketing Still Don't Work TogetherTraditional marketing was built around brand awareness, not revenue. That history still shapes how a lot of teams operate today.Marketing budgets are getting cut because leadership now expects marketing to prove its impact on revenue, not just visibility.Sales and marketing need to see each other as one team working toward the same goal, not two departments with separate scorecards.Give Sales and Marketing One Shared GoalMost companies still measure marketing on traffic and awareness, while sales is measured strictly on closed revenue.Mark says both teams need a shared goal tied to revenue, whether that's new logos, higher customer lifetime value, or overall revenue growth.Marketing pay structures need to change too. Straight salary with a small year end bonus doesn't give marketers the same stake in closing deals that commission gives salespeople.Meet on the Pipeline Two or Three Times a WeekSales and marketing can't just hand off leads and hope for the best.Mark recommends meeting regularly, two or three times a week, to review the pipeline together.These meetings should cover what made one lead higher quality than another, and what's holding up deals that are stuck.Track the Metrics That Actually MatterCustomer acquisition cost (CAC) and lifetime value (LTV) should be shared numbers between sales and marketing, especially for enterprise deals.Return on ad spend (ROAS) shows whether marketing's paid spend is actually working. Mark looks for four to five times return.Time to close and number of touch points are also worth tracking together.Let Marketing Support the Close, Not Own ItMarketing shouldn't be responsible for closing deals. Contracts, legal terms, and pricing sit outside their lane.But marketing can stay involved right up until the customer gives a verbal yes, supporting the salesperson the whole way.Use What Marketing Is Already Great AtMarketers are natural storytellers. Salespeople tend to be more transactional and want to close fast.Marketing can help build trust and consistency across every touch point, so a prospect hears the same story from sales, marketing, and leadership.Nurturing is another area marketing can own. Not every prospect is ready to buy today, and marketing has the tools and patience to stay engaged until they are.The Big Takeaway: Everyone SellsMark's core message ties back to his book, Everyone Sells. Every person in a company plays a role in the sales process, not just the sales team.When only one department is expected to carry the entire revenue goal, the business underperforms."Sales and marketing are peanut butter and chocolate. They have to work well together, otherwise you just have two silos going two different directions with two sets of goals." — Mark KapczynskiResourcesLearn more about Mark's company, Kontrol Media.Connect with Mark Kapczynski on LinkedIn.Check out Mark's book, Everyone Sells (Including AI): How to Influence Anyone, Anywhere, Anytime.Join our LinkedIn cohort and learn to prospect the right way.Keep track of your sales activity and boost your results with the Prospect Pro sales tool.Step up your sales game with Sales Mastermind. Get accountability, stay motivated, and tackle the blockers keeping you from hitting your goals.Visit Blue Mango Studios for help creating podcast production content.Sponsorship OffersThis episode is brought to you in part by Hubspot.With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.This episode is brought to you in part by LinkedIn.Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.This episode is brought to you in part by the TSE Sales Foundation.Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.CreditsAs one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and produced by Brightseed and Hill.

Subscribe to DTC Newsletter - https://dtcnews.link/signupMelissa Dusendang ran a summer contract at SheFit to "manage the chaos" for one marketing director. She never left. Years later she runs ecommerce and operations, and her actual job is stopping the company from lying to itself with its own data.If you own the P&L, the dashboard, or the customer experience, this one is for you. Melissa sits in the finance meeting thinking about how a tax decision hits checkout, and in the marketing meeting thinking about which numbers are secretly inflated. She calls it being a puzzle person. Eric calls her a silo obliterator.Why TikTok Shop can quietly wreck your new-versus-returning customer math. Masked and missing emails on marketplace orders mean Shopify can count repeat buyers as new, so "we 2x'd new customers" can really mean you gave existing customers a discount.The attribution question to ask before anyone reports a ROAS or MER number, so two teams aren't arguing about goals while measuring different things.How SheFit found its best-selling ad hooks inside customer reviews and comments, and why phrases like "my boobs don't move" outperform copy the team writes.The Emerge Sports Bra story: how customer comments drove a custom-strap design (skinny straps on smaller sizes, wider straps on larger sizes) that sold out on launch.Why real women feeling the "aha moment" when they lift the straps is SheFit's top new-customer acquisition move, run through micro-influencers and ambassadors instead of a gym-only ad.Her honest read on TikTok Shop: better customer control than Amazon, but a margin eroder that can turn a premium brand into a "always on sale" brand.Who this is for: Ecommerce and ops leaders, founders wearing five hats, CX and community managers, and anyone trying to get finance, marketing, and product to agree on what the numbers mean.What to steal: Pull your own review and comment language and use it as ad copy verbatim. Before your next growth review, write down which attribution model each number is using. And check whether your marketplace orders are inflating your new-customer count.Timestamps:0:00 Why TikTok Shop metrics can be misleading5:18 Breaking down silos across ecommerce teams10:01 Why customer language beats marketing copy15:09 Building products from customer feedback23:21 Using AI and social listening for better decisionsSubscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://dtcnews.link/pilothouseFollow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

Send us Fan MailYour ROAS number can look incredible and still be the reason you're stuck. We sit down with Bree from Free Agency to get brutally clear on what return on ad spend can and can't tell a contractor, especially when agencies blend brand traffic, existing customers, and true prospecting into one tidy report.We walk through Bree's “Moneyball marketing” framework, a practical marketing funnel built around attribution. We talk about why awareness channels like TV, radio, billboards, and community support often show low tracked ROAS while still creating real demand that later shows up as SEO, Google Business Profile calls, and branded search. Then we get tactical about the trackable layer: paid search, Local Services Ads, lead sources, and the day-to-day work of moving dollars toward what performs, without falling for inflated blended metrics.We also cover the “base coverage” essentials like your website and SEO, plus the underrated “home run” play most contractors miss: monetizing your customer database with email, SMS, and thoughtful reactivation campaigns. If you're a $1M to $3M home services business, we close with two priorities to tackle first: call tracking and avoiding shiny object syndrome so you can make decisions with clean data and keep the job board full.If this helped, subscribe, share it with a contractor friend, and leave a quick review so more people stop guessing and start measuring.If you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Let's Sip Some Lemonade," where you can receive exclusive interviews, our bank of helpful downloadables, and updates on upcoming content.Please consider following and drop a review below if you enjoyed this episode. Be sure to check out our social media pages on Facebook and Instagram.From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.comInterested in being a guest on our show? Fill out this form!We'll see you next time, Lemon Heads!

Spotify is shifting from a traditional audio platform into a powerful multi-format ad engine driven by advanced data targeting and transparent, value-exchange sponsorship models. Through innovative automated tools and natural language API plugins, the streaming giant is eliminating traditional production barriers so brands of all sizes can easily deploy high-ROAS campaign creative. Key Highlights

If you're getting clicks but not the sales you expected, your offer might not be the issue. I talk with Valerie Del Grosso about how she kept going after six painful ad attempts, what finally changed, and how her live webinar funnel started pulling in $2–$4 leads and a 5x return.  Free Live Masterclass: 2026 Legal Changes Affecting Coaches Now We talk through why coaches need to protect their paycheck with stronger sales language, smarter terms, and offers that don't leave their business exposed. Listen now and see what Valerie's funnel can teach you about ads, messaging, and protecting what you sell. ‍‍Watch this episode on YouTube!Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!Kwadwo [QUĀY.jo] Sampany-Kessie's Links:Get 1:1 Meta Ads Coaching from Kwadwo!Get Done For You Facebook AdsSay hi to Kwadwo on InstagramSubscribe to The Art of Online Business's YouTube ChannelValerie's Links:Connect with Valerie on InstagramCheck out on Valerie's Website

In this episode, I sit down with Miroki Tong, co-founder and CEO of StoryEngineDeck.com, where she sells a product most people can’t describe until they hold it in their hands. Miroki walks through how she and her co-founder turned a set of creative writing prompt cards into a million dollar Kickstarter campaign, and how they still run Meta ads at a 4-5x ROAS while refusing to use AI for anything creative. If you’ve ever worried your product is too weird, too niche, or too hard to explain to sell online, this one is for you. Enjoy the episode! What You’ll […] The post 647: How To Make $2M Selling Creativity In a Box With Miroki Tong appeared first on MyWifeQuitHerJob.com.