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The Homebuilder Podcast where we interview homebuilders, industry insiders, and experts covering all things branding, marketing, sales, customer experience, and more. Learn more about ZGM here: https://zgm.ca/industries/homebuilding

ZGM Modern Marketing


    • Mar 30, 2022 LATEST EPISODE
    • infrequent NEW EPISODES
    • 42m AVG DURATION
    • 10 EPISODES


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    Latest episodes from Build Up

    The evolution of social media and how it's changing homebuilder marketing with Logan Widdicombe | Build Up Episode #10

    Play Episode Listen Later Mar 30, 2022 44:43


    In our season one finale, ZGM's very own social strategist extraordinaire, Logan Widdicombe, sits down with us to discuss the ever-changing landscape of social media. In this episode hear how platforms are changing (now and in the future), how social selling works, the importance of brand authenticity, and more! Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    Making the most of your homebuilder community with Phil Crone | Build Up Episode #9

    Play Episode Play 23 sec Highlight Listen Later Mar 16, 2022 44:55


    Dallas Builder's Association Executive Director, Phil Crone, joins us on the show to discuss the homebuilder community. Learn how to get more out of your homebuilder association relationship,  what makes homebuilding so different from other industry communities, and how to find success working with your competition.  Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    Why homebuilders need inbound and content marketing with Santana Blanchette | Build Up Episode #8

    Play Episode Listen Later Mar 2, 2022 37:05


    ZGM's Brand and Growth manager, Content Strategist, and Build Up Executive Producer, Santana Blanchette, is in the guest chair this episode for a conversation about inbound marketing. Discover what exactly inbound marketing is, how to make it work for the entire buyer journey, how to go deeper than blogging, and why all homebuilders need an inbound/content strategy.  Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    Building a more digital future with Amy Power | Build Up Episode #7

    Play Episode Play 30 sec Highlight Listen Later Feb 16, 2022 45:41


    Rohit Group of Companies Director of Marketing, Amy Power, joins us to discuss what a digital future in homebuilding can be, building brand trust through transparency, and how small changes can lead to monumental success. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes 

    Staying ahead of consumer demands with Tom Nelson | Build Up Episode #6

    Play Episode Play 29 sec Highlight Listen Later Feb 2, 2022 54:53


    UTour founder and president, Tom Nelson, joins us to discuss how he followed consumer trends to find success, what homebuyers really want from builders, and how technology plays a pivotal role in the modern buying journey. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    Selling out of market with Ellen Giddens | Build Up Episode #5

    Play Episode Listen Later Jan 19, 2022 46:45


    Giddens Homes' Co-owner and Vice President of Sales, Ellen Giddens, joins us for a conversation about selling out of market. Learn about how to update your marketing for out of market buyers, why customer education matters, and how to keep digital personal.  Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    Making the most of brand partnerships with Robin Nasserdeen and Tara Van Horn | Build Up Episode #4

    Play Episode Play 20 sec Highlight Listen Later Jan 5, 2022 43:34


    Coventry Homes' Partner and Sales Director Robin Nasserdeen and Marketing and Design Manager Tara Van Horn join us for a discussion on brand partnerships. Through their work with Edmonton's NHL team, the Edmonton Oilers, and the Edmonton Humane Society, they've learned all the in's and out's of making the best of cross-promotion. Hear about how to pick an organization that makes sense for your mission, why brand partners shouldn't just inform marketing strategy, and the importance of activations. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    The power of brand purpose and rebranding considerations with Kim Tieu | Build Up Episode #3

    Play Episode Listen Later Dec 15, 2021 38:11


    Cantiro's Senior Marketing Manager, Kim Tieu, joins us to talk all things brand. Hear about Cantiro's recent rebrand, the importance of brand purpose, and why homebuilders need to consider all departments when it comes to brand updates. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    Finding the right media mix for homebuilders with Sara Kerr | Build Up Episode #2

    Play Episode Listen Later Dec 1, 2021 39:25


    ZGM Media Manager, Sara Kerr, joins us to talk all things homebuilder media. Learn about how to plant a seed and build brand recognition among your demographic, finding the right mix between digital and traditional, and why McDonald's still advertises as much as they do.Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

    What homebuilders should know about customer service with Jordan & Salina | Build Up Episode #1

    Play Episode Listen Later Nov 29, 2021 32:39


    ZGM'ers and Build Up hosts, Jordan Mair and Salina Halabi, introduce themselves and discuss customer service. Discover what homebuilders can learn from Starbucks, how new generational consumer habits are shaking up the industry, and why your sales team can't own customer experience alone. Want to get the show notes and other homebuilder learning resources delivered straight to your inbox? Sign up for the show notes: https://blog.zgm.ca/en/build-up-show-notes

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