Podcasts about Media mix

Magdalena Schindler, Head of Sales Management bei RMS Austria, gibt im brutkasten-Talk spannende Einblicke in die Rolle des Unternehmens als Vermarkter privater Radiosender in Österreich. Seit der Gründung 1998 hat sich RMS Austria stetig weiterentwickelt und prägt heute maßgeblich den Audiowerbemarkt.Im Gespräch geht es um den Aufstieg von Digital Audio, die Integration von Podcasts und die wachsende Senderlandschaft. Schindler spricht darüber, wie Radio als Massenmedium gezielt Zielgruppen anspricht und welche Rolle Technologie und Data Management Platforms bei der Personalisierung von Kampagnen spielen.Auch die hohe Akzeptanz von Radiowerbung im Vergleich zu anderen Medien ist Thema – ebenso wie der Einsatz von KI in der Spot-Kreation, die Bedeutung von Radio im Media-Mix und die Frage, warum Radiowerbung heute auch für kleinere Budgets attraktiv und einfach buchbar ist.#sponsored

Brands today have endless choices to communicate. As budgets are always limited, two key questions are What is the best combination of media? and What makes our creative effective? The answer is complex and therefore it needs very clear thinking and experience. One person that can provide both is my guest Dan White. Dan has a career that includes decades as an insights professional, another decade as a Chief Marketing Officer and a third one as a brand advisor. Dan co-developed BRANDZ, the world's biggest brand equity measurement system and his thinking has shaped the design of leading copy test and brand tracking systems. He has advised famous, billion-dollar brands on how to thrive and his summaries and trademark drawings which he published in a series of books and on LinkedIN are praised by some of MARKENKRAFT most prominent English speaking guests like Jenni Romaniuk, Koen Powels, Paul Feldwick or Mark Ritson.

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how creative advertisements can actually hurt the performance of regular ads shown alongside them. They discuss why brands with smaller budgets should still prioritize creativity to avoid getting lost in the mix.Topics covered:   [01:00] "The Power of Creative Advertising: Creative Ads Impair Recall and Attitudes Towards Other Ads"[03:00] How creative ads affect surrounding regular ads[04:35] The dramatic drop in recall when creative ads are repeated[05:10] Why regular ads are judged more harshly after creative ones[06:30] The "Super Bowl effect" and competitive ad environments[07:00] Creating memorable ads on smaller budgets To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: Jin, H. S., Kerr, G., Suh, J., Kim, H. J., & Sheehan, B. (2022). The power of creative advertising: Creative ads impair recall and attitudes toward other ads. International Journal of Advertising, 41(3), 1-21.  Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Next in Media spoke with Sammy Rubin, Vice President of Integrated Media at Wpromote, about the blurring lines between retail media and everything else brands care about - and how big brands are still in the middle of a messy process to integrate budgets and teams.

Wie funktioniert eigentlich eine stringente Markenstrategie im Value Segment❓ Dieser Frage gehe ich heute mit meinem Gast Clemens Strauss, VP Customer Experience, Marketing & Sustainability bei Eurowings, nach. Clemens ist ein echter Profi und denkt nicht nur in reinen Push Marketing Maßnahmen sondern in einer holistischen kundenorientierten Markenstrategie, welche auch den Kundenservice einschließt: quasi die Offensive und Defensive zugleich! Natürlich sprechen wir auch über das klassische Value Dilemma "Nobody want's to be stuck in the middle" und wie man eine erfolgreiche Value Strategie zwischen billig und Premium realisiert sowie mit konkreten Produktvorteilen unterlegt. Außerdem thematisieren wir die aktuelle Kampagne, den zugrundeliegenden Mediamix & Zielgruppenansatz und wie Eurowings den sog. Mid-Funnel bespielt.

Contrairement à ce que l'on pourrait penser, les agences média ne sont apparues qu'au début des années 1990. Leur création a bouleversé l'écosystème publicitaire en dissociant l'achat d'espace de la création, un changement qui a atteint son apogée avec l'essor du numérique. Grâce aux données, il est désormais possible d'analyser en détail les campagnes publicitaires avant, pendant et après leur diffusion.Mais aujourd'hui, face à l'automatisation croissante des processus, ces agences recentrent leur expertise sur l'humain et s'interrogent sur la durabilité du paysage médiatique.C'est justement l'un des sujets qui passionnent notre invitée du jour : Laetitia Foeller, récemment nommée co-directrice de l'agence Mediamix. Elle nous partage sa vision des défis et des opportunités qui façonnent l'avenir des agences média

In this podcast episode, Pranav Piyush joins the conversation to discuss marketing measurement and incrementality, with a focus on affiliate and influencer marketing. The discussion highlights Media Mix Modeling (MMM) and its growing accessibility through open-source tools and lower costs, positioning it as a key attribution method in the coming decade. The episode explains the difference between attribution and incrementality, contrasting the limitations of multi-touch attribution (MTA) with MMM's cause-and-effect approach. Pranav shares insights on how MMM can help brands assess the impact of various marketing channels, including those that are traditionally difficult to track. Listeners will also gain practical advice on implementing MMM, covering data needs, cost factors, common pitfalls, and real-world success stories. The conversation emphasizes the value of actionable insights and the importance of moving beyond basic dashboards to achieve meaningful business growth.

Out-of-home advertising isn't just about billboards anymore. With data-driven targeting, creative innovations, and deep measurement capabilities, the OOH industry has transformed into a sophisticated media channel that deserves a bigger seat at the table. In this episode of Insider Interviews, I got to explore the great outdoors with David Krupp, Global CEO of Billups, and Jaime Byrdak, CEO of North America, to go beyond the boards and explore how out-of-home ('OOH' and 'DOOH') is making an undeniable impact on today's media mix. David and Jaime bring decades of experience in the industry, having worked together for 20 years in the industry before bringing their considerable chops to billups, Ben and Heather Billups' eponymous agency -- a name that works pretty darn well for working with billboards!  The company itself is only a couple of decades old but already claims nine patents that solve for the challenges of measurement and capturing data-driven insights in OOH. Probably good reasons it also claimed a spot on the 2024 list of fastest-growing companies among the Inc.5000 of companies "building the future." From their strategic approach to planning and measurement to their creative applications of technology like anamorphic (think: 3D) and AI-powered  optimization, David and Jaime share insights on why OOH is more "in" and relevant than ever -- and how they are making the most of being the largest independent agency in the space. Anamorphic DOOH "Out-of-home is sometimes the first to get cut from a media plan, but it shouldn't be. We're proving that it's measurable, it drives sales, and it deserves a seat at the table." -- Jaime Byrdak It's about staying nimble even with international scale, offering up considerable expertise as "consigliere" for media planners and buyers, and growing relationships both inside with coworkers and outside with customers. "Anybody can buy a billboard. The question is, are you buying the right one in the right place at the right time for the right reasons against the right audience?" -- David Krupp To that point, hear about their leadership philosophies, personal stories (including Jaime's time as a White Sox ball girl!), and what's next for the future of OOH. Top Takeaways: OOH is More Than Awareness – While traditionally seen as just a brand awareness tool, out-of-home can now drive sales, foot traffic, and digital engagement thanks to improved data and measurement techniques. Technology is Changing the Game – Innovations like AI-powered planning tools, real-time ad serving, and 3D anamorphic creative are pushing OOH into new territory. Measurement is Critical – Billups has developed patented measurement methodologies to prove ROI, showing how OOH contributes to everything from app downloads to in-store visits. The Power of Independence – As the largest independent out-of-home agency, Billups leverages its flexibility to provide unbiased, data-driven media recommendations. Leadership & Mentorship Matter – Both David and Jaime emphasize the importance of team culture, professional development, and fostering the next generation of OOH experts. Key Moments: [00:00] Get to Know the Great Outdoors & the Evolution of OOH [03:00] Get to Know the Experts: David Krupp and Jaime Byrdak CEOs of billups [07:30] Out-of-Home's Role in the Media Mix [10:20] How Data & Technology Are Driving Smarter Campaigns [16:00] Measuring the Impact: Proving ROI in OOH [21:45] Creative Innovations: 3D, AI, and What's Next [28:15] Boards for Good: Billups' Corporate Mission & Industry Leadership [34:00] The Future of OOH & Leadership Lessons If you enjoyed this episode, follow Insider Interviews for me, and leave a comment on @Apple or @Spotify... or a tip in my jar to help me tip my engineer,  Jim Mullen!: https://buymeacoffee.com/mossappeal!  Connect with David, Jaime and Billups: LinkedIn: https://www.linkedin.com/company/billups/

Twitter is a mistake... This week, Emily and V delve into the sordid, racist behavior of Reylos (Rey/Kylo Ren shippers) towards John Boyega (Finn) in the wake of Star Wars IX: The Rise of Skywalker, and how they weaponized their white femininity to excuse their actions. This is a tough, emotional topic, but the episode also explores just why Star Wars makes people so uniquely insane, possible reasons Disney fumbled TROS so badly, and that Kelly Marie Tran is an absolute treasure. Plus, an interlude about the terrible ending of The Baby-Sitters' Club canon. This episode would not be possible without the work of Stitch at Stitch's Media Mix for preserving tweets, Instagram comments, and videos related to the treatment of John, so special thank-you to Stitch. Sources John's Response Video Stitch's Media Mix Star Wars Fandom's Racism Problem Stitch's Media Mix II This Week In Fandom History is a fandom-centric podcast that tells you… what happened this week in fandom history! Follow This Week in Fandom History on Tumblr at @thisweekinfandomhistory You can support the show via our Patreon at http://www.patreon.com/thisweekinfandomhistory.  If you have a fannish company, event, or service and would like to sponsor or partner with TWIFH, please contact us via our website. Please remember to rate the show 5 stars on your listening platform of choice!

“Wray Resigns & The Coming Media Mix Up” “Trump's Cabinet, It's All Coming Together" “The Legendary White Squirrels Of Brevard NC” “RINOs & A Dark Money Message”

Einmal im Monat gibt es einen kurzen Rückblick und ich stelle euch kuratierte News, spannende Informationen bzw. Geschichten aus dem vergangenen Monat in einer Podcast-Episode vor. Ich stelle euch aber nicht nur die News kurz und knackig vor, sondern kommentiere diese auch entsprechend. Themenschwerpunkte sind allgemeine Themen rund um das Unternehmertum, digitales Marketing, KI, produktives Arbeiten und hier und da kann es auch mal um Tools gehen. Alle Links aus dem Podcast findet ihr unter: https://digitales-unternehmertum.de/523 Besucht auch unseren Podcast-Sponsor Personio. Personio bietet euch zwei tolle Dokumente, um in die direkte Umsetzung zu kommen. Nutzt die Gelegenheit und bringt euer Unternehmen auf eine neue Stufe: Whitepaper “Mission Possible – Wie Personalleiter die digitale Transformation meistern” Whitepaper Transformation kostenlos downloaden Leitfaden “KI als wichtiger Business-Faktor für HR” KI Leitfaden kostenlos downloaden Euer Feedback an mich!Wenn ihr mir eine Frage stellen oder Feedback zum Podcast per Sprachnachricht übermitteln wollt – egal, ob per Smartphone, Tablet oder via Rechner, dann nutzt doch bitte unsere Message-Funktion. Gerne teilt mir auch Themenwünsche mit, die ihr gerne im Podcast mal besprochen haben wollt. Alternativ könnt ihr mir gerne auch eine E-Mail schrieben oder mich per LinkedIn kontaktieren.

Für viele klingt E-Mail-Marketing wie ein Relikt vergangener Zeiten. Aber gerade für Unternehmen, die auf Paid Social und Performance-Marketing setzen, kann E-Mail-Marketing zu einem echten Erfolgshebel werden. In der heutigen Nerds Podcast-Folge ist Thomas Grabner von Melody zu Gast, der bereits auf dem Ads Camp 2024 das Publikum mit seiner Sichtweise auf E-Mail-Marketing begeistert hat.

Für viele klingt E-Mail-Marketing wie ein Relikt vergangener Zeiten. Aber gerade für Unternehmen, die auf Paid Social und Performance-Marketing setzen, kann E-Mail-Marketing zu einem echten Erfolgshebel werden. In der heutigen Nerds Podcast-Folge ist Thomas Grabner von Melody zu Gast, der bereits auf dem Ads Camp 2024 das Publikum mit seiner Sichtweise auf E-Mail-Marketing begeistert hat.

Für viele klingt E-Mail-Marketing wie ein Relikt vergangener Zeiten. Aber gerade für Unternehmen, die auf Paid Social und Performance-Marketing setzen, kann E-Mail-Marketing zu einem echten Erfolgshebel werden. In der heutigen Nerds Podcast-Folge ist Thomas Grabner von Melody zu Gast, der bereits auf dem Ads Camp 2024 das Publikum mit seiner Sichtweise auf E-Mail-Marketing begeistert hat.

Much of the traditional media were blindsided by Trump's election victory. To discuss why, Katie is joined by James Harding, Founder, Tortoise Media, Claire Atkinson, The Media Mix newsletter, and Max Tani, Media Editor, Semafor.Also on the show, a new investigation into the finances of the British Royal family. Alistair Jackson, Investigations Editor, Channel 4, Jennie Bond, former BBC Royal Correspondent and Kinsey Schofield, Host, To Di for Daily ask whether the Royals get an easy ride from the journalists tasked with scrutinising them. Presenter: Katie Razzall Producer: Simon Richardson Assistant Producer: Lucy Wai

Brands are spending 3X too much on social media according to new analysis of data from 140 advertisers. The research suggests social spend should drop from 13% to just 4% of media budgets, with the difference reallocated to more effective channels like TV.This week, EssenceMediacom UK's Chief Strategy Officer Richard Kirk joins Elena, Angela, and Rob to explore research on media effectiveness. They discuss why marketers overvalue digital channels, the resurgence of TV advertising, and how streaming platforms' shift to ad-supported models is changing the media landscape. Plus, hear about the UK's robust marketing effectiveness culture and what US marketers can learn from it.Topics covered: [01:00] New analysis reveals major media mix imbalances[06:00] Why 60% of advertising impact comes after three months[09:00] How the Media Mix Navigator tool optimizes spend[13:00] UK's marketing effectiveness culture and research[17:00] Streaming platforms' return to ad-supported models[21:00] The resurgence of TV-style advertising formats  To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.  Resources: 2024 Media Leader Article: https://uk.themedialeader.com/brands-could-be-spending-three-times-too-much-on-social-you-read-that-right/Profitability 2 Report: https://www.thinkbox.tv/research/thinkbox-research/profit-ability-2-the-new-business-case-for-advertisingMedia Mix Navigator: https://www.thinkbox.tv/training-and-tools/media-mix-navigator/media-mix-navigatorRichard Kirk's LinkedIn: https://www.linkedin.com/in/richkirkmedia/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

Join Cardinal's Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary tool, Rev RX. The two explore how media mix modeling can help you strategically optimize your marketing investments across channels, while overcoming hurdles like HIPAA compliance and the rapidly shifting digital landscape. Tune in to learn how to build smarter, more efficient marketing strategies that deliver real results. RELATED RESOURCES Discover RevRx  - https://www.cardinaldigitalmarketing.com/healthcare-services/revrx/  Privacy First: Marketing Technologies That Prioritize HIPAA Compliance - https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/hipaa-compliant-martech/  How to Build A Scalable MSO Marketing Strategy -  https://www.cardinaldigitalmarketing.com/healthcare-resources/blog/mso-marketing-strategy-framework/ 

In this episode, Miranda Ochsner, Director of Paid Media at Hedy & Hopp, joins Jenny to discuss how to determine the optimal media mix for your organization. At H&H, we frequently work with clients across a wide range of budgets—from under $10,000 to over $1,000,000. Our recommendations for media channels vary depending on several factors, and Miranda breaks down the key considerations and decision-making processes involved.   Key Topics Discussed: ●        Budget Considerations: Budget size directly influences the choice of media channels. Smaller budgets may limit traditional media opportunities, while larger budgets allow for a more comprehensive digital and traditional mix. We also consider whether the focus is on brand awareness or deeper funnel goals, like consumer acquisition. ●        Traditional vs. Digital Media: Traditional media options, such as billboards or TV, can be costly and vary based on market and timing. We evaluate whether these channels are suitable based on the client's goals and market conditions. ●        Hybrid Channels: Options such as Connected TV and digital radio can offer a blend of traditional and digital media, providing flexibility and precise targeting while staying HIPAA compliant. ●        Audience Targeting: We rely on data and research to ensure we reach the right audience, challenging assumptions about where and who they are. This approach is especially important when clients assume that traditional media is the only option for reaching rural audiences.   Connect with Miranda: ●        LinkedIn: https://www.linkedin.com/in/mirandamochsner/         Connect with Jenny: ●        Email: jenny@hedyandhopp.com ●        LinkedIn: https://www.linkedin.com/in/jennybristow/   If you enjoyed this episode we'd love to hear your feedback! Please consider leaving us a review on your preferred listening platform and sharing it with others.

Thomas Koch ist seit mehr als 50 Jahren in der Werbebranche tätig und gilt vielen als Ikone. Warum die Branche und vor allem die Werbeplaner dringend ihren CO₂-Fußabdruck verkleinern müssen und wie das gehen kann, erläutert er im Gespräch. (00:02:13) Werbung als Umweltbelastung (00:03:10) Die CO₂-Emissionen der Werbebranche (00:03:47) Einsparungsmöglichkeiten bei der Produktion von Werbung (00:05:00) Stellschrauben der Werbeindustrie (00:06:01) Besonders klimaschädliche Werbeformen (00:07:18) Wie kann man den „Mediamix“ justieren? (00:08:42) Nachhaltigkeit priorisieren (00:10:19) Weniger Personal gleich mehr Energie (00:12:08) Wie kann Energie eingespart werden? (00:13:29) Qualität ist teurer (00:14:31) Die Herausforderungen von „Green Media“ (00:16:07) Ein Beispiel aus der Praxis (00:18:26) Tut sich etwas innerhalb der Branche? (00:19:38) Die „Extra Meile“ gehen (00:21:16) Alle hätten etwas davon (00:23:08) Verabschiedung Hier entlang geht's zu den Links unserer Werbepartner: https://detektor.fm/werbepartner/brand-eins-podcast Hier geht's zur aktuellen brand eins: https://www.brandeins.de/magazine/brand-eins-wirtschaftsmagazin/2024/geld und hier findet ihr unseren Podcast „Mission Energiewende“: https://detektor.fm/serien/mission-energiewende >> Artikel zum Nachlesen: https://detektor.fm/wirtschaft/brand-eins-podcast-thomas-koch

Thomas Koch ist seit mehr als 50 Jahren in der Werbebranche tätig und gilt vielen als Ikone. Warum die Branche und vor allem die Werbeplaner dringend ihren CO₂-Fußabdruck verkleinern müssen und wie das gehen kann, erläutert er im Gespräch. (00:02:13) Werbung als Umweltbelastung (00:03:10) Die CO₂-Emissionen der Werbebranche (00:03:47) Einsparungsmöglichkeiten bei der Produktion von Werbung (00:05:00) Stellschrauben der Werbeindustrie (00:06:01) Besonders klimaschädliche Werbeformen (00:07:18) Wie kann man den „Mediamix“ justieren? (00:08:42) Nachhaltigkeit priorisieren (00:10:19) Weniger Personal gleich mehr Energie (00:12:08) Wie kann Energie eingespart werden? (00:13:29) Qualität ist teurer (00:14:31) Die Herausforderungen von „Green Media“ (00:16:07) Ein Beispiel aus der Praxis (00:18:26) Tut sich etwas innerhalb der Branche? (00:19:38) Die „Extra Meile“ gehen (00:21:16) Alle hätten etwas davon (00:23:08) Verabschiedung Hier entlang geht's zu den Links unserer Werbepartner: https://detektor.fm/werbepartner/brand-eins-podcast Hier geht's zur aktuellen brand eins: https://www.brandeins.de/magazine/brand-eins-wirtschaftsmagazin/2024/geld und hier findet ihr unseren Podcast „Mission Energiewende“: https://detektor.fm/serien/mission-energiewende >> Artikel zum Nachlesen: https://detektor.fm/wirtschaft/brand-eins-podcast-thomas-koch

Thomas Koch ist seit mehr als 50 Jahren in der Werbebranche tätig und gilt vielen als Ikone. Warum die Branche und vor allem die Werbeplaner dringend ihren CO₂-Fußabdruck verkleinern müssen und wie das gehen kann, erläutert er im Gespräch. (00:02:13) Werbung als Umweltbelastung (00:03:10) Die CO₂-Emissionen der Werbebranche (00:03:47) Einsparungsmöglichkeiten bei der Produktion von Werbung (00:05:00) Stellschrauben der Werbeindustrie (00:06:01) Besonders klimaschädliche Werbeformen (00:07:18) Wie kann man den „Mediamix“ justieren? (00:08:42) Nachhaltigkeit priorisieren (00:10:19) Weniger Personal gleich mehr Energie (00:12:08) Wie kann Energie eingespart werden? (00:13:29) Qualität ist teurer (00:14:31) Die Herausforderungen von „Green Media“ (00:16:07) Ein Beispiel aus der Praxis (00:18:26) Tut sich etwas innerhalb der Branche? (00:19:38) Die „Extra Meile“ gehen (00:21:16) Alle hätten etwas davon (00:23:08) Verabschiedung Hier entlang geht's zu den Links unserer Werbepartner: https://detektor.fm/werbepartner/brand-eins-podcast Hier geht's zur aktuellen brand eins: https://www.brandeins.de/magazine/brand-eins-wirtschaftsmagazin/2024/geld und hier findet ihr unseren Podcast „Mission Energiewende“: https://detektor.fm/serien/mission-energiewende >> Artikel zum Nachlesen: https://detektor.fm/wirtschaft/brand-eins-podcast-thomas-koch

What is media mix optimization and how do you do it well? Find out as Remerge host Patrick Eichmann chats with an expert on the subject. Paul Kovalski leads growth marketing for Self Financial, a fintech company with a mission to help people build credit. With a multi-channel media mix of TV, paid social, paid search, affiliates, and more, Paul brings useful insights to mobile marketers on maximizing their media mix. Questions Paul Answered in this Episode:How do you approach your media mix at Self Financial?How do you allocate your budget to each channel?What criteria are you thinking about when considering new sources of traffic?How do you approach creative optimization?How do you develop different creatives for different personas and products?Any other best practices you'd like to share?Timestamp:0:46 Paul's background1:55 What is Self Financial?2:53 Targets for optimizing your media mix4:58 Budget allocations for each channel7:00 Considerations for new sources of traffic9:00 Creative testing for optimizing your media mix13:54 Mindfulness exercise for marketersQuotes:(4:13-4:25) “I don't think there's any source of truth in data. Some media mix modeling tools would tell you otherwise, but it's very much an art and science to determine how to spend your budget effectively.”(8:16-8:34) “When launching a channel, I expect to see some craziness in the first couple of weeks. Once things settle, that's what I take as the baseline for that channel.”(9:00-9:12) “Creative production and optimization is one of the most important levers in optimizing media mix, particularly because the job of the media planner has changed so much over time.” Mentioned in this Episode:Paul Kovalski's LinkedInSelf Financial, Inc.

“I am very optimistic about local journalism,” says Informed California Foundation CEO Geoffrey King, but why? On this episode of The Media Mix, Claire Atkinson talks with Jim Brady of the Knight Foundation and two leaders his organization supports. What Candice Fortman, the Media Executive Director for Outlier, is doing to create text-based news. Plus the impact of student journalists and how artificial intelligence is being used in local news reporting. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on X @claireatki or pitch her Executive Producer jamie@oncamready.com To learn more about the guests visit this websites: Knight Foundation: https://knightfoundation.org/ Informed California: https://informedca.org/ Outlier Media: https://outliermedia.org/ Learn more about your ad choices. Visit megaphone.fm/adchoices

00:00 Introduction 11:55 YouTube Ads in Media Mix and Account Management 21:52 Ad Formats and Viewer Behavior on YouTube 26:27 Challenges of Measuring YouTube Ad Effectiveness 28:50 Using AI-Powered Marketing Mix Models for Optimization 30:20 Challenges and Strategies for Measuring YouTube Attribution 32:14 Approaches to YouTube Advertising: Targeting, Optimization, and Creative Testing 36:32 The Benefits of Organic YouTube Content 44:24 The Value of Organic Views and the Potential for Virality 53:26 Distribution of YouTube Content: Email Campaigns, Organic Social Posts, and Paid Media 01:01:07 YouTube Partnerships and Sponsorships 01:02:00 The Value and Brand Building Opportunity of YouTube Partnerships 01:03:25 Measuring the Long-Term Impact of YouTube Videos 01:04:22 Setting CPM Rates for YouTube Partnerships 01:08:03 The Influence of the Creator Economy Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ http://prescient-ai.io/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/⁠⁠⁠ Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

The Media Mix continues to break down topics from Cannes Lions. On this episode Claire Atkinson talks with Disney's President of Global Ad Sales, Rita Ferro. What stood out to her from Cannes, the future of streaming, and “creative versioning” on Disney+. Plus Disney's strategy around Presidential Debates, with this week's CNN Debate in mind. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on social media @claireatki or pitch her Executive Producer at jamie@oncamready.com Learn more about your ad choices. Visit megaphone.fm/adchoices

00:00 Introduction 08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce 14:51 Segmenting Advertising Strategies for New and Returning Customers 24:21 Challenges in Measuring Customer Acquisition Costs 27:08 Utilizing Data Warehouses and Technologies for Customer Analysis 31:51 Tracking and Attributing Customer Data 41:18 The Power Law Distribution of Customer Behavior 49:26 TV and Influencer Marketing as Awareness Plays 54:31 Understanding the Media Mix and Targeting the Core Group of Customers Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

The Media Mix jets to France to capture a conversation about the future of marketing. While attending events at Cannes Lions Claire Atkinson recorded music and tech entrepreneur Will.i.am discussing AI and where he sees intelligent media taking us in the future. Plus pollster and marketing chief Mark Penn talks about how companies will have to do redo their communications in a personalized AI world . All this and more on this week's episode of The Media Mix. We're bringing you topics on media, marketing and tech from around the world at The Media Mix newsletter on Substack. We are also looking for fresh guest bookings and sponsors for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her executive producer at jamie@oncamready.com This special Cannes Lions episode is sponsored by Havas. You can find their report on AI here. https://www.prnewswire.com/news-releases/havas-pulls-back-the-curtain-on-consumer-perspectives-around-the-future-of-generative-ai-in-latest-prosumer-report-302171943.html Learn more about your ad choices. Visit megaphone.fm/adchoices

Paramount-Skydance merger talks end after Redstone pulls the rug on the $8 billion deal. On this extended episode of The Media Mix, Claire Atkinson talks with three seasoned media reporters on why months worth of sale talks ended abruptly this week. What's the future now for the owner of CBS network, MTV, BET, the movie studio and the Paramount streaming service.  For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on X at @claireatki or pitch her Executive Producer at jamie@oncamready.com Connect with the guests: Fox Business Network Senior Correspondent Charlie Gasparino Reuters U.S. Entertainment Business Correspondent Dawn Chmielewski “The Wakeup” Daily Newsletter's Sean McNulty Learn more about your ad choices. Visit megaphone.fm/adchoices

How podcasts are becoming the start of the entertainment pipeline joining books as a force behind films and television shows. Claire Atkinson talks with the co-founders of one of the largest global podcast networks, Sonoro Media. Why Joshua Weinstein says there is an “intriguing nuance that is transforming the industry.” Plus Camilla Victoriano on why they are focusing on content for the “underserved and unempowered in traditional Hollywood models.” For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta   For more on Sonoro Media visit: https://sonoromedia.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We bring you inside The Podcast Show in London and a look at the podcast industry with Press Advance host Johanna Maska and former CNN anchor Carol Costello who won recognition from Apple with her podcast “Blind Rage.” They talk with Claire Atkinson about navigating the podcast industry, the future of the audio and how they produce their shows. Maska on the business of podcasting and the importance of leaning into niche audiences. Plus Carol Costello reflects on her time at CNN and provides a compelling description of the hard work required to produce a true crime podcast, plus why journalism students prefer to get their news from podcasts. For more on this and other media topics subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta Learn more about your ad choices. Visit megaphone.fm/adchoices

Cannes Film Festival was dominated by talk of big movies like “Megalopolis,” streaming, YouTube and Mubi. The Media Mix host Claire Atkinson offers reporting from the competition then talks with two indie producers, Thomas Hoegh and Jay Van Hoy. Why Hoegh, a film investor, says Mubi is “operating in white space.” Plus While Van Hoy says demand is high for the right film but “flexibility comes with that demand” allowing more producers to take “adventurous risks.” For more on this subscribe to The Media Mix newsletter on Substack. The Media Mix is also are looking for sponsors and fresh guest bookings for 2024, so email us at themediamixUS@gmail.com You can also find Claire Atkinson on Twitter @claireatki or pitch her Executive Producer @jamiemaglietta Learn more about your ad choices. Visit megaphone.fm/adchoices

JM Smucker's CMO joins the Marketer's Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.

02:00 Preparing for Father's Day07:14 Content Planning and Pricing Strategy11:11 Media Mix and Channel Activation29:45 Channel Diversification and Crop Rotation32:39 Initial Wins and Marketing Strategy33:36 Challenges with Meta Platforms35:09 Identifying Issues and Taking Action36:08 Reallocating Budgets and Measuring Incremental Lift38:47 The Importance of CPM and Channel Diversification44:12 Building Redundancy and Expanding Product Categories51:07 Creating Artificial Newness and Leveraging Influencers52:19 The Importance of Off-Platform Metrics and International MarketsOperators Exclusive Slack: https://join.slack.com/t/9operators/s...Powered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsVisit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

We continue topic month with a look at ageism in fandom. Bex from Big Reputations Pod, and E'Shel from Liberty Diner Dish, join Erin to discuss why they think ageism exists in fandom, whether it is more prevalent among female fans, if there is a genre that has more ageism, their own experiences, and more. Articles and YouTube videos mentioned: Fanlore: Ageism in Fandom "You're Never Too Old to Be a Fan" by Lynn Zubernis, Ph.D. https://www.psychologytoday.com/us/blog/the-science-fandom/202205/you-re-never-too-old-be-fan "Fandom Ageism Doesn't Make Any Sense" by Julia Delbel: https://www.themarysue.com/ageism-in-fandom/ "Meme-ing For A Reason #19: Adults Aren't Marginalized in Fandom, Sorry" from Stitch's Media Mix: https://stitchmediamix.com/2022/09/16/meme-adults-arent-marginalized-fandom/ "Ageism in SPN Fandom" from Bob Wess's YouTube page: https://www.youtube.com/watch?v=6oEigKdSjBo&t=172s For excellent bonus content and ad-free versions, please support us on Patreon: https://www.patreon.com/itsafandomthingpod. You can follow us on Facebook: facebook.com/itsafandomthingpod Twitter: @fandomthingpod Instagram: @itsafandomthingpod Discord: https://discord.com/channels/1042986989349257216/1042987584151879762 You can follow Fergie on TikTok: https://www.tiktok.com/@schroederandfergs Cover art by Carla Temis. Podcast logo by Erin Amos. Learn more about your ad choices. Visit megaphone.fm/adchoices

The biggest ad platforms are leaning into media mix modeling, even when that means giving other ad channels more credit than their own. Why? Well, MMM might just be making a comeback. This week, Elena, Angela, and Rob are joined by VP Strategy Dan Cleveland and Director of Analytics Jordan Rossler to talk about all things MMM. They're digging into the pros and cons of the model, how new tools have made MMM more accessible than ever, and the importance of tying marketing investments back to business results. Topics covered: [02:00] Why Facebook, Google and Amazon are adopting MMM[04:30] What is media mix modeling (MMM)?[05:30] Why marketers aren't satisfied with last-click attribution[10:00] How MMM provides a holistic view of performance[13:00] Meta's Robyn vs Google's Lightweight[16:30] Why MMM struggles to measure brand impacts[21:30] How AI will change MMMTo learn more, visit marketingarchitects.com/podcast. Resources: 2023 Adexchanger Article: https://www.adexchanger.com/measurement/why-facebook-google-and-amazon-are-embracing-media-mix-modeling/Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.

Jenny Williams leads attend media, an advertising agency working primarily with cultural and non-profit attractions.  As a Media Strategist, Jenny works with zoos, gardens, museums, and aquariums to align their efforts across media strategy and investing in advertising.  Jenny began working in media in November of 2007, which is the same time that Facebook launched its advertising platform.  Throughout her career, she gravitated toward working with attractions and developed an even deeper niche within non-profit and cultural attractions to help align their advertising around the mission.  In this interview, Jenny shares practical advice about putting together an effective media mix, non-profit marketing, and tracking the right metrics.   An effective media mix “You can't post the same ad across all channels and expect it to serve the same purpose.” There are so many channels that need to be considered when placing advertisements based on the audience attractions are looking to target and the message they are seeking to convey.  While digital marketing, including social media and online advertising, has accelerated in growth, marketers should continue to leverage traditional channels such as television, radio, and billboards. Through extensive testing and looking at past performance, marketers should evaluate the success of various campaigns, using the data to drive future campaigns into what works best.  In particular, influencer marketing has evolved from finding an influencer with a sizeable following to post content about the brand to seeking larger pools of smaller creators and using their content in the attraction's ads. Non-profit marketing "People are seeking more organic content. They may not trust when it's perfect and polished." Jenny describes the difference between nonprofit and for-profit attractions as mission-driven or ticket-driven.  While both types of attractions need to focus their advertising on driving attendance and ticket sales, non-profit attractions should focus their message around their mission. Non-profit attractions typically have a wide channel mix and often can spread themselves too thin.  Jenny suggests that non-profit attractions should not spend less than 5% of their budget on any channel.  This puts constraints on creative teams for developing assets, limits the ability to do proper testing and find insights, and it dilutes the messaging.  Additionally, non-profit attractions should spend at least 10% of their budget on paid social. Tracking the right metrics “Visitation is the end goal; not a click to the website.” When you're building your media strategy and looking at your objectives, it begins with understanding what you're looking for.  It may not be about how many unique households you are reaching, driving traffic to a web page, or even driving online ticket sales. Depending on ticketing software and advertising channels, attractions may be able to track the performance of their campaigns directly through to ticket sales.  However, for channels such as television, radio, and billboard, attractions should align these campaigns to see if website visitation increases or if attendance grows which can be attributed to the campaigns.   To learn more about attend.media, visit their website.  Jenny is also co-host of the Marketing Attraction Podcast, which can be found here and on all major podcast platforms.   This podcast wouldn't be possible without the incredible work of our faaaaaantastic team: Scheduling and correspondence by Kristen Karaliunas   To connect with AttractionPros: AttractionPros.com AttractionPros@gmail.com AttractionPros on Facebook AttractionPros on LinkedIn AttractionPros on Instagram AttractionPros on Twitter (X)

To Subscribe to DTC Newsletter - https://dtcnews.link/signup Welcome to DTC Podcast, I'm Eric Dyck. Today we're talking with Keen Decision's Founder Greg Dolan about 2024 planning, and how brands can determine their optimum media mix.... Understand the power of media mix analysis! https://keends.com From shattering my concept of Top of Funnel, to teaching me the basics of media mix analysis, to understanding the real power of AI to determine the real halo effects, and points of negative return for your all your marketing channels... Are you truly ominchannel, or want to be? Then go to Keends.com to get a taste of modern media mix analysis... but for now, on with the show! Timestamps: 0:00 - Introduction to Media Mix Analysis and DTC Brand Planning 2:30 - Understanding Top-of-Funnel Marketing and Its Importance 5:00 - The Role of AI in Modern Marketing Mix Analysis 7:15 - Omni-Channel Strategies: Are They Still Relevant in 2024? 9:30 - Identifying Points of Diminishing Returns in Media Spending Hashtags: #DTCMarketing #MediaMix2024 #MarketingStrategy #DigitalMarketing #BrandGrowth #AIinMarketing #OmnichannelStrategy #MarketingTrends2024 #KeenDecisionSystems Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

The Traitors is a format based on the Dutch series De Verraders and it's now popular all over the world. We talk to Mike Cotton, a reality TV expert who has also worked on Gogglebox, Naked Attraction, The Only Way is Essex and Undercover Boss, about what makes reality TV work.And we explore the wider implications of The New York Times' legal action against artificial intelligence company OpenAI and Microsoft. The New York Times claims its copyright has been infringed because these companies use millions of its articles to train their AI models. Plus, we explore the idea of the media gatekeeper with Neil Maggs whose new documentary A Spokesperson Said explores their role for Radio 4. Guests: Mike Cotton, Deputy Creative Director, Studio Lambert; Claire Atkinson, founder, The Media Mix; Siobhan Synnot, TV critic; Vivian Schiller, Executive Director, Aspen Digital; Neil Maggs, journalist.Producer: Simon RichardsonPresenter: Ros Atkins

With holiday spending in full swing, brands could really benefit from some retail media spending advice. On this episode of BRAVE COMMERCE, Kate Crowley, LEGO's Head of B2B eCommerce Marketing Strategy and Implementation in Western Europe, and Luke Sebire, the head of their Global eCommerce Center of Excellence, join hosts Rachel Tipograph and Sarah Hofstetter to discuss the opportunities associated with building global brands via retail media. During this episode, Kate and Luke share the importance of being loyal to consumers, especially during times of economic uncertainty. As they explain, disappointing the customer is never acceptable.They also talk about the need for brands to view retail media budgeting from both a global and mature market perspective. Retail media should be considered from a deep understanding of the path to purchase. You need to know where to show up for key decision-making moments.Subscribe to BRAVE COMMERCE on your favorite podcast platform!You can listen and subscribe to all of Adweek's podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.Follow our hosts on Twitter: @RachelTipograph @PezMeister1And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

How outrage journalism, viral cat videos, and porn push good journalism to the “backwaters of the internet.” Editor-in-Chief Thomson Reuters Foundation, Yasir Khan, talks with Claire Atkinson and explains how the realities of the internet should force news organizations to calibrate their online strategies. Plus UAE's bid for the Telegraph via Jeff Zucker, what Khan has to say about the “strings attached” to “Gulf Money.” Then his take on TikTok journalism and the Gen Z influence on the media.   To stay in the mix be sure to subscribe to The Media Mix newsletter. (LINK) Have guest ideas or want to sponsor a segment email us at themediamixUS@gmail.com  Find Claire on Twitter at @claireatki Learn more about your ad choices. Visit megaphone.fm/adchoices

Ahead of the Republican primary debate on NewsNation Claire Atkinson talks with Press Advance Host and NewsNation Contributor Johanna Maska. She tells Claire Atkinson Donald Trump's decision not to attend the debate is reminiscent of “arrogance that [she's] seen from the Clinton orbit” - her thoughts. They also discuss the backlash following Univision's interview with Donald Trump. Plus, why she feels Republicans and Democrats need to “hold Elon Musk as accountable as Mark Zuckerberg.” This episode is an explosive conversation you don't want to miss. Be sure to check out Press Advance, too. To stay in the mix be sure to subscribe to The Media Mix newsletter. (LINK) Have guest ideas or want to sponsor a segment email us at themediamixUS@gmail.com  Find Claire on Twitter at (LINK https://twitter.com/claireatki?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Learn more about your ad choices. Visit megaphone.fm/adchoices

Axios' Sara Fischer and The Daily Beast's Lachlan Cartwright discuss the 2024 media landscape and whether a Trump comeback could change everything. The two media reporters share the inside track on the stories they're watching from AI and lay-offs to what happens at the top of ABC News.  To stay in the mix subscribe to The Media Mix newsletter.  Have guest ideas or want to sponsor a segment email us at themediamixUS@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Andrew has over fifteen years of Ad and MarTech experience at eBay, Google, Meta, Netflix, Snap, and fintech startups.  He has tackled hard challenges in product, strategy, growth, go-to-market, and partnerships across many verticals and geographies.  He is highly strategic, and has experience building and applying buy- and sell-side ad technology at scale. He has been advising companies from start-ups to Fortune 500 enterprises since 2012.  --- We talk about:  Varying measurement methods and when to lean in on one or two of them  How the most sophisticated advertisers use a persistent hold out  The best way to approach media that has to run nationally  The differences between measuring advertising and channel effectiveness and optimization impact  The variables needed to structure effective measurement methods   ---  Where to find Andrew:  Andrew's LinkedIn Profile: https://www.linkedin.com/in/andrewcovato/ Growth by Science: https://www.growthbyscience.com/ --- We reference:  https://www.measured.com/blog/geo-testing-series-test-design/ https://www.measured.com/blog/geo-testing-series-part-2-test-management/ https://www.measured.com/blog/geo-testing-series-part-3-analytics-and-reporting/ --- Where to find Patrick: Patrick's LinkedIn Profile: https://www.linkedin.com/in/pcmoran/ --- (2:07) History of advertising and contextualizing the ideal measurement stack  (7:40) Options for measurement - Geo testing, using media mix models, time series analysis, and newer versions of multi-touch attribution  (12:55) Using a measurement tax effectively to value advertising and the consequences of using attribution  (15:16) The most effective ways to impact advertising using creatives, reach, and frequency and not playing around with bidding  (16:50) Using upper funnel metrics to inform optimization approaches  (18:54) Situations where attribution is applicable  (21:46) Budget approach required to run these tests and committing to the process to detect signal  (25:44) Approaching marketing level impact first and then measuring channel impact  (30:26) Using a constant holdout, when it works and when it doesn't work (33:39) Simplicity and specificity when setting this up  (37:28) The three main variables on structuring a persistent hold out  (39:39) Measuring brand advertising  (45:41) Perspective on using varying look back periods  (47:56) Where to find Andrew!            

Matt and Samer are joined by Aakshi Sinha of Tink Media, a company that helps podcasters grow their podcasts.  She shares her 'Coming Out' mix, check out the show and the link to the YouTube videos that accompany it. https://youtube.com/playlist?list=PLWjOwClc74Dbo8PLBQala-1bq1UWneG9o1. Lykke Li - I follow Rivers2. Parra for Cuva ft. Anna Naklab - Wicked Games3. Hozier - Take Me To Church4. Songbird from Rumours (Glee performance)5. Melissa Ferrick - Home6. Purple Heart - Alisha Pais feat Naama7. Maro - What You Don't Do ft Lisa Noah8. Steph Sloan - Undone - Live at Room 59. dodie - Sick of Losing Soulmates10. Njoki Karu - Stay11. Orla Gartland - oh God12. Lane Webber - I want to Know (feat Leith Ross) Support the showVisit us at https://www.superawesomemix.com to learn more about our app, our merchandise, our cards, and more!

[00:00:00] Unexpected encounter leads to golf opportunity. [00:10:11] Perceived limit low, raising organic reach cap. [00:14:41] Organic versus paid scaling: a dual challenge. [00:18:36] Marketing and product need different approaches. [00:27:57] Getting in front of customers is crucial. HexClad initially focused on demonstrations in Costco, then shifted to online ads. Media Mix modeling is valuable for growth. [00:35:02] Expanding market internationally, starting with Amazon. Opportunity for growth in Europe, Canada, Mexico. [00:39:12] Ridge has localized websites for international customers. [00:47:08] Scale determines effectiveness of marketing strategies. [00:53:20] Be skeptical, debunk everything, question conventional wisdom. [00:57:44] Intelligence embraces being wrong and fluid. [01:00:52] Ridge's LTV problem will be solved. [01:06:31] Conflict in business partnerships can be beneficial. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Fulfil.io. https://bit.ly/3pAp2vu Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) https://twitter.com/SeanEcom Jason (Host) https://twitter.com/JasonPanzer Matt (Host) https://twitter.com/mbertulli Mike (Host) https://twitter.com/mikebeckhamsm Finn (Producer) https://twitter.com/finn_radford Northbeam (Partner) https://twitter.com/northbeam Fulfil.io (Partner) https://twitter.com/fulfilio Sendlane (Partner) https://twitter.com/Sendlane We Rise Together. --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

Essential news for today in the business of podcasting: Over half of business owners are daily podcast listeners, study shows by Reem MakariThe Podcast You Want to MakeInfluencer spend is growing faster than social ad spend by Sara LebowFirst Cannabis Ads Coming Soon to Spotify by Thomas EdwardWhy Facebook, Google And Amazon Are Embracing Media Mix Modeling by John McDermottYouTube is going to remove some ad controls for creators by Jay Peters…as for the rest of the news: Reuter's CRO Eric Dantez appears on the Digiday Podcast to discuss political advertising and AI's role in the company, Universal Music Group has reached a deal with French music streamer Deezer to pay high-traffic artists more per-stream, Digiday covered sports streamer DAZN's cautious journey into programmatic advertising, and an agency expert shares 5 current ad trends to pay attention to.

AI is coming to next year's Super Bowl commercials. Claire Atkinson turns to Goodby, Silverstein & Partners, a creative agency based out of San Francisco and New York, and talks with co-chair Jeff Goodby and Chief Creative Officer, Margaret Johnson. Here's what they have to say about how the Hollywood strikes are impacting SuperBowl and how AI will hit entry level jobs in the industry. They also share what it was like recreating Salvador Dali, plus why they aren't impressed with Threads. For more from The Media Mix subscribe to the podcast and substack click on the link. You can also reach the team to pitch ideas at themediamixus@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Claire Atkinson takes a look at how Will Smith's production company, Westbrook Media, makes social media a priority, the impact of the notorious Oscar slap, and the possible AI "hype cycle." Westbrook Media's Brad Haugen talks about the writer strike impact, Barbie branding, and the aftermath of Will Smith's slap moment, Then Jasmine Enberg with Insider Intelligence talks about the future of social media and gives her thoughts on how social media creators don't need brands but brands need creators. To stay in the mix subscribe to The Media Mix newsletter and follow this podcast.  Be sure to subscribe to the podcast and Substack Newsletter https://themediamix.substack.com/. If you have guest ideas email The Media Mix at themediamixUS@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Chief Marketing Officer of IMAX, Denny Tu and The Quorum's David Herrin talk with Claire Atkinson about the Barbie movie's impact on media, marketing, and movies. Herrin explains how Barbie is a "watercooler movie." Plus Tu talks TikTok and why he believes, "AI is going to unlock new opportunities and also new risks." That's on this episode of The Media Mix. Be sure to subscribe to the podcast and Substack Newsletter https://themediamix.substack.com/. If you have guest ideas email The Media Mix at themediamixUS@gmail.com Stay connected to media and remain in the mix by subscribing to the podcast and newsletter Learn more about your ad choices. Visit megaphone.fm/adchoices