Podcasts about brand purpose

Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the whole organisation to get behind and creating a north star to focus on - whether that's strategic or tactical choices or how to bring this to life. Joining Abby is her guest Helen Jeremiah, Global Vice President for Croda, a company that makes specialised ingredients for beauty, personal care, and home care products. Having previously worked at Boots and Walgreen's Alliance Group, Helen is an experienced marketing leader who has worked across multiple disciplines including marketing, customer strategy, global marketing, global brand marketing, product development, insight and inclusivity. In this episode, Helen shares her definition of brand purpose and its significance beyond profit, authenticity, the importance of internal engagement, and agency partnerships to bring to life. Plus, her career highs and lows and advice for marketers of tomorrow. 00:00:00 Welcome and Introduction to Brand Purpose 00:03:03 Importance of Internal Engagement 00:04:48 Advice for Redefining Brand Purpose 00:07:08 Aligning Brand Purpose with Values 00:09:22 Multifaceted Nature of Brand Purpose 00:10:21 Stakeholder Engagement for Alignment 00:13:49 Measuring Brand Purpose Impact 00:16:43 Internal Perception of Brand Purpose 00:18:28 Helen's Personal Drive for Purpose 00:23:43 Agency Collaboration for Fresh Perspectives 00:25:49 Career Highs and Lows 00:31:51 Advice for Future Marketers Host: Abigail Dixon FCIM/ICF | LinkedInGuest: Helen Jeremiah | LinkedIn The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com

Episode #148. The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the whole organisation to get behind and creating a north star to focus on - whether that's strategic or tactical choices or how to bring this to life.   Joining Abby is her guest Helen Jeremiah, Global Vice President for Croda, a company that makes specialised ingredients for beauty, personal care, and home care products. Having previously worked at Boots and Walgreen's Alliance Group, Helen is an experienced marketing leader who has worked across multiple disciplines including marketing, customer strategy, global marketing, global brand marketing, product development, insight and inclusivity.  In this episode, Helen shares her definition of brand purpose and its significance beyond profit, authenticity, the importance of internal engagement, and agency partnerships to bring to life.  Plus, her career highs and lows and advice for marketers of tomorrow.    00:00:00 Welcome and Introduction to Brand Purpose  00:03:03 Importance of Internal Engagement   00:04:48 Advice for Redefining Brand Purpose   00:07:08 Aligning Brand Purpose with Values   00:09:22 Multifaceted Nature of Brand Purpose   00:10:21 Stakeholder Engagement for Alignment   00:13:49 Measuring Brand Purpose Impact   00:16:43 Internal Perception of Brand Purpose   00:18:28 Helen's Personal Drive for Purpose   00:23:43 Agency Collaboration for Fresh Perspectives   00:25:49 Career Highs and Lows  00:31:51 Advice for Future Marketers    Host: Abigail Dixon FCIM/ICF | LinkedIn Guest: Helen Jeremiah | LinkedIn   The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to www.thewholemarketer.com   

In this conversation, Vilma Livas, Chief Marketing Officer at Nature's Bakery, discusses the brand's purpose of providing healthier snack options for families and the importance of convenience, taste, and value in their product development process. We touch on the impact of the company's acquisition by Mars and how it has allowed for growth and innovation, particularly with new products like the Oatmeal Crumble and Hearty Bar. Vilma shares insights into her consumer-centric approach to product development and the importance of both consumer insights and retail partnerships in launching new products in the CPG industry. She shares the background behind the development of Nature's Bakery's newest innovation — the Hearty Bar. Then we wrap up by discussing Vilma's involvement with Women on Boards, advocating for greater representation of women in leadership roles, and her vision of a better world which includes democratizing access to healthy food options for all consumers. Takeaways:Nature's Bakery aims to nourish families and make healthy snacking accessible.The brand focuses on convenience, offering products that are easy to consume on the go.Consumer research revealed a full family audience for their snack bars, from toddlers to grandparents.The product design emphasizes great taste and better-for-you attributes.The acquisition by Mars has provided resources for scaling and innovation.Nature's Bakery maintains a commitment to its brand purpose despite ownership changes.The product development process starts with identifying consumer needs and iterating ideas.Collaboration with diverse teams enhances creativity in product development.The Oatmeal Crumble was developed to address the need for convenient breakfast options.A consumer-centric approach is crucial for successful product innovation. It's crucial to put personal bias aside for better outcomes.Retailers have their own goals that must be understood.Empathy in business relationships leads to better partnerships.Involving retailers early in product development increases success.Healthy snacks must appeal to both parents and children.Women are underrepresented in board positions despite their influence.Accessibility to healthy food is a significant issue.Consumer demand drives the need for better food options. Sound Bites:“Everything we do is this balance of three things that we hold dear: 1 - great taste; 2 - better-for-you; and 3 - accessibility.”“Start with the consumer. What's the job to be done? What is the problem we're trying to solve here?”“Being owned by a much larger organization has allowed us to accelerate the rate at which we can scale.”“Stay focused on the goal, not the path that we're taking to get there.”"Retailers are gatekeepers to the shelf.""Be empathic, show up and learn.""Kids are very discerning about their snacks."“If you think about the purchasing power of women, you would expect to see that they also influence the direction and course of companies, but they're not at the table.”“A better world is one where we've democratized better for you food, by making it available and accessible to all.” Links:Vilma Livas on Linkedin - https://www.linkedin.com/in/vdlivas/Nature's Bakery - https://naturesbakery.com/Nature's Bakery on Instagram - https://www.instagram.com/naturesbakery/Nature's Bakery on Facebook - https://www.facebook.com/naturesbakery/Nature's Bakery on TikTok - https://www.tiktok.com/@naturesbakeryNature's Bakery on YouTube - https://www.youtube.com/@naturesbakery1316Nature's Bakery on LinkedIn - https://www.linkedin.com/company/nature-s-bakery/…Women on Boards - https://www.wobproject.com/Women on Boards on LinkedIn - https://www.linkedin.com/company/wob-project/…Brands for a Better World Episode Archive - http://brandsforabetterworld.com/Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/Modern Species - https://modernspecies.com/Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/…Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/…Heritage Radio Network - https://heritageradionetwork.org/Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetworkHeritage Radio Network on X - https://x.com/Heritage_RadioHeritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters:03:00 - Introduction to Nature's Bakery and Brand Purpose06:03 - Understanding the Family Focus in Healthy Snacking08:58 - The Importance of Convenience and Product Design12:12 - Balancing Taste, Value, and Health in Product Development14:55 - Navigating Brand Growth and Acquisition Challenges18:07 - Leveraging Resources from Larger Corporations21:08 - Innovations: Oatmeal Crumble and Hearty Bar23:51 - The Product Development Process Explained26:56 - Iterating Ideas and Consumer-Centric Design32:30 - Consumer Insights and Retail Partnerships38:12 - Innovating with the Hearty Bar43:28 - Empowering Women on Boards48:38 - Personal Favorites and Future Trends53:47 - A Better World Through Accessible Food

In this episode, we sit down with Khalid El Khatib, the Chief Marketing Officer of Consumer Reports, one of America's most trusted and oldest consumer advocacy organizations. Khalid unpacks how he's transitioning Conaumer Reports from a “publisher” mindset to a platform strategy that emphasizes product-led growth, user-centric advocacy, and yes, the iconic lab testing (including a cat-hair-laden robotic vacuum test).One of the key takeaways here is how community can be a company's competitive moat, and how bringing in fresh digital tactics doesn't have to mean losing an 88-year legacy of credibility. Another recurring theme is the intergenerational aspect of CR's brand story - how do you engage a loyal but aging membership and a new crop of digitally native consumers at the same time? If you've ever wondered how to future-proof an institution while staying true to its roots, then this conversation is for you!Watch the video version of this podcast on Youtube ▶️: https://youtu.be/K-OrSj6ioiA          

Live from SXSW, this special episode of The TrustMakers features Mindy Barry, Global Vice President, Marketing – Mars Pet Nutrition, SHEBA® Brand, on how the popular cat food brand is turning purpose into action. Just announced, the “Reef Builders” documentary, presented by SHEBA, spotlights the inspiring stories of the people behind the Sheba Hope Grows™ program – part of one … Continue reading "Mindy Barry of Mars Pet Nutrition on Redefining Brand Purpose and Reef Restoration "

Does defining and clarifying your brand purpose transform your practice? Which strategies are the best for crafting your unique brand identity? How can you align your team with your practice's core values for greater impact and community service? In this podcast episode, Joe Sanok and Ashley Mielke discuss how to define your group practice's unique […] The post Defining Your Group Practice's Unique Brand, Purpose, and Vision with Ashley Mielke | POP 1134 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell. Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,' arguing that purpose-driven marketing often leads to unintended consequences. Tune in to learn how brands can strike a better balance between creativity, authenticity, and ethical responsibility.

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.Evolution of Marketing: From focusing solely on "awareness," the shift has been towards capturing "entertainment and attention" in today's marketing landscape.Importance of Innovation and Creativity: Stengel emphasizes the continual need for innovation and creative approaches in marketing strategies to stay relevant and engaging in a competitive market.Consumer-Centric Purpose: The discussion centers on the significance of aligning a brand's purpose with improving consumers' day-to-day lives, highlighting the value of addressing genuine needs and desires.Role of a CMO: Stengel suggests that being a Chief Marketing Officer (CMO) is 90% about leadership and broader management rather than just marketing tactics.Team Measurement and Compensation: Insights are provided into the methods for evaluating team performance and compensation structures within the marketing domain.Brand Purpose vs. Cause Marketing: Stengel differentiates between the purpose of a brand and cause marketing, highlighting their distinct roles and how they contribute to the overall brand strategy.Sampling Strategy Misstep: Stengel shares a scenario where the idea of sampling the entire population of a country had unexpected consequences or did not yield the intended results.The interview delves into these topics, offering perspectives from Stengel's extensive experience as a former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company.Join former P&G Global Marketing Officer Jim Stengel as he shares invaluable CMO leadership insights from his remarkable 25-year career managing an $8 billion marketing budget. In this candid conversation with host Mike Linton, Stengel reveals the essential skills modern marketing leaders need to succeed, from fostering creativity to driving purposeful innovation.Discover how successful CMOs navigate the evolving marketing landscape, with practical wisdom on balancing brand building with performance marketing, leveraging partnerships, and embracing emerging technologies like AI. Stengel, now a respected consultant, author, and professor at UCLA and Northwestern, provides a unique perspective on marketing leadership drawn from both corporate and academic experience.Learn why curiosity is the most crucial trait for marketing leaders, how to effectively manage vendor relationships, and why taking care of yourself is non-negotiable in high-pressure CMO roles. Whether you're an aspiring marketing leader or seasoned CMO, this episode delivers actionable insights on building successful marketing careers and driving business growth through purpose-driven leadership.From mastering the "90% chief, 10% marketing" mindset to understanding the true meaning of brand purpose, Stengel shares the leadership principles that have guided global brands to success. Don't miss this masterclass in marketing leadership from one of the industry's most respected voices.#emailmarketing #leadgeneration #businesspurposemarketing #socialmediamarketing #adamerhart#emailmarketing #leadgeneration #linkedinmarketing #jimstengelinsights #theprovocateursCHAPTERS:00:00 - Welcome01:14 - Current Trends in Marketing06:11 - Understanding Purpose in Marketing11:40 - Effective Marketing Strategies for Non-CPG17:49 - Innovating in Marketing21:25 - Critique of Business Schools25:54 - Future of Media and Agency Business28:29 - Final Thoughts: Advice and Anecdotes33:02 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode of Frictionless Marketing, host Paul Dyer interviews Alex Wagner, Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands. She delves into leadership practices, the importance of staying connected with her team, and the value of transparency. Additionally, Alex talks about the significance of purpose-driven marketing and highlights successful initiatives like the Prisoner Wine Company's social justice focus and High West's “Protect the West” program.00:00 Introduction to Frictionless Marketing Podcast00:43 Alex Wagner's Career Journey03:49 Leadership and Team Dynamics12:52 Brand Purpose and Consumer Engagement19:30 Measuring ROI and Business Impact25:14 Values in Action and Corporate Culture28:09 Fun Conclusion: Reflecting on Personal PreferencesFrictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.Produced and distributed by Simpler Media Productions.

Have you ever needed to navigate the haunting challenges of audience targeting and brand positioning?

Learn why I asked Razorfish Chief Creative Officer, Anthony Yell, for a Vulcan mind meld. He's not your typical CCO. With a reverence -- and professional envy -- for drummers who keep things moving, he is a digital marketer who dances to a different beat: Anthony credits a passion for Legos (!), emblematic of analog games, as an antidote to screen time and keeping him balanced in his work at the digital-first shop. As a multi-Cannes Lion and Clio winner, it must be working. But his understanding and application of cutting-edge digital strategies and tech applied to creative and communication, like Meta's new Orion glasses and neural interfaces, has also made him a sought-after panelist at conferences from SXSW to AdobeMax. This S2 / Epi 30 of Insider Interviews is one of the most info and insights packed, ever. Anthony even shared the crib notes on the four waves of the future of tech from his recent session with Chris Duffey, called: "Future You; Future Proof -- a Creative Playbook for the Next Decade."  Part of that future-proofing for brands, per Anthony, and the key to thriving, is having a marriage of performance with brand purpose. It's the mantra of the new Razorfish. New, because, as Anthony explains, the agency has kept pace with change and evolved its own purpose -- but finding that what's old can be new again, too, resurrecting its original 1995 name brand. And now he ensures that "creativity isn't confined to a single department" but is the lifeblood that flows through every role and responsibility. "Brand purpose isn't just about feeling good. It's about creating meaningful connections with consumers that drive real business results."   Additional key points worth hearing from the Chief Creative Officer's mouth: While he adopts new tech as helpful tools at every turn, Anthony also explains how fostering a culture of collaborative creativity can lead to groundbreaking campaigns and strategies...and what the next generation of career-minded creatives will need to do to thrive. "Creativity isn't just about making things look pretty. It's about solving problems in innovative ways, and is something everyone in the organization can contribute to." Anthony embraces AI as a powerful ally in the creative process vs a threat, recommending a future where AI handles the mundane: "AI isn't replacing creativity; it's amplifying it." He predicts a future where faster connectivity and advanced AR/VR and every other "R" will revolutionize how brands connect with consumers, opening up new realms of creative possibility and forms of communication. This episode isn't just a peek into a creative playbook; it's also a career playbook for anyone looking to navigate that exciting intersection of technology, creativity, and brand purpose in digital marketing. Key Moments: 3:15 Analog Passions: Anthony's love for vintage drums and synthesizers 9:30 Agency Evolution: How Razorfish transformed to focus on brand purpose and performance 16:45 AI as a Creative Catalyst: Leveraging AI to enhance human creativity 17:46 Future You, Future Proof: Takeaways from Anthony's Adobe Max presentation 22:30 Purpose-Driven Success: blending purpose and performance 26:05: The significance of what “36 billion” means in marketing 28:15 Tech Horizons: How emerging technologies will shape future marketing strategies 34:20 Next-Gen Advice: Anthony's guidance for aspiring creatives in the digital age 35:06 Democratization of MarTech: Adobe Gen Studio for Performance Marketing 40:03 Good News...or Scary?: The Role of Digital Twins *PS: I promised an intro to drummer Jeff Hamilton if Anthony wants lessons in retirement (!), whom I talked about in this episode of my OTHER podcast, "It's Quite a Living" with his bandmate, John Clayton, the composer of THIS show's theme music!  Resources: Anthony Yell - LinkedIn Connect with Insider Interviews: Instagram: https://www.instagram.

How can you bring your unique story and life experience and transform it into authentic yet respectful marketing? Have you instilled the foundation of your brand, beyond the necessary colors and fonts? What is the clear difference between a vision, mission, and value statement? In this Level Up Series podcast episode, Joe Sanoks speaks with […] The post LUW Series: Defining your Group Practice's Unique Brand Purpose and Vision with Ashley Mielke | POP 1103 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

In this episode, Peter Markey, Chief Marketing Officer of Boots & 2023 Marketer of the Year talks about how he is managing the legacy of the 175 year old Boots brand and making it a brand that WOWs in 2024. Peter generously shares his extensive journey and experiences leading some of the UKs biggest brands, shedding light on his strategic approach to maintaining brand relevance, leveraging data, and emphasising commerciality. We discuss the crucial role of empathy in leadership and how it influences innovative marketing campaigns like the 'Love Island' partnership that Boot UK has championed. Furthermore, Peter opens up about how his passion for improv comedy and music improv invigorates his professional creativity and adaptability. Through exploring his strategies for navigating marketing trade-offs, continuous customer engagement, and adapting to the ever-evolving landscape of marketing, Peter offers invaluable insights. And we get to talk about the future potential of AI in marketing. We also go back in time and talk about an interview Peter gave in 2009 where he is talking about some of the concepts that were later to be become mainstream thinking. Oh and we also get to chat about Queen Camilla and 80s music. This episode is a goldmine for marketers eager to learn from a seasoned expert about thriving amidst change and driving growth.01:57 Leadership and Marketing Strategies02:01 Insights on Data, Tech, and AI in Marketing06:40 Personal Career Challenges08:42 Navigating Redundancies and Career Transitions12:11 Sector Experience and Marketing Versatility21:45 Brand Purpose and Organizational Alignment24:33 Boots' Legacy and Future Vision28:13 Final Thoughts and Reflections35:38 The Commitment to Being a Good Example35:50 Debating Purpose and Financial Confidence36:49 The Power of Long-Term Purpose38:16 Creative Options and Purpose Work39:37 The Success of Boots' Summer Campaign41:52 The Importance of Team Input47:59 Boots' Strategic Partnerships52:43 Navigating C-Suite Relationships58:05 Staying Close to Customers59:11 The Value of Improv in Leadership01:02:32 Evolving Marketing Strategies01:04:23 Future Focus: Growth and AIGet in touch with That's What I Call Marketing to find out about sponsorship opportunities. https://www.thatswhaticallmarketing.com/sponsorCheck out host Conor Byrne https://www.linkedin.com/in/conorbyrne/ Hosted on Acast. See acast.com/privacy for more information.

Are you stuck thinking your brand is just a logo and a pretty Instagram feed? In this episode, we're flipping the script on branding and diving deep into what really matters—your purpose. I'll break down the difference between branding and visual identity, why a strong sense of purpose fuels your brand's longevity, and how to build a connection with your audience that goes far beyond aesthetics. If you're ready to create a brand that resonates, builds trust, and leaves a lasting legacy, this episode is for you. Let's move past the visuals and get to the heart of your brand.⬇️ MORE THINGS, CHECK THEM OUT! ⬇️ ⟡ The S.O.S. Collective: https://iden.agency/thesoscollective ⟡ 1:1 Coaching: https://go.iden.agency/partnership ⟡ My Favorite Platforms: https://www.iden.agency/tools ⟡ Subscribe to my Email List: https://iden.myflodesk.com/subscribe

Get two insider scoops in Epi 26 on how to create -- then share -- top podcasts: First up, podcast veteran Jason Hoch, creator of many number one shows, shares with host E.B. Moss how he made stuff work at HowStuffWorks.... Then Jason tells how serendipity led him to collaborate with Tenderfoot TV to make the groundbreaking show, Atlanta Monster ...and what he thinks are the ingredients for not just chart-toppers, but compelling stories that are essential listening today. Jason's success continued at Imperative Entertainment with Boomtown, (soon to be cross-over IP as a TV show!) which was an eye-opening experience and led him to launch his own company, Wavland, to capture real human narratives. Boomtown But first, Jason had to get a passport... then learn why E.B. calls him the Forrest Gump of podcasting.... Since then, the company has already created and delivered the podcast chart topper, “Noble” – a deeply-reported story which resonates with audiences on multiple levels.   'I have an unquenchable thirst for fresh original stories and the people behind them. And if we don't tell these stories soon, they're bound to be lost forever.' -- Jason Hoch, CEO, Chief Creative Officer, Wavland Wavland Chart Topping Podcasts   NEXT: It's a brief but brilliant bonus interview with Mathew Passy, the creator of the Podcast Beacon, an NFC device that simplifies the podcast discovery process, making it as easy as a tap on your phone.  In the previous episode of Insider Interviews, also captured during Podcast Movement, discoverability and ease of user experience in finding/listening to podcasts was high on everyone's wishlist. Mathew's new tech gives us hope for that wish to be a reality.       Key Moments: 00:00 E.B. Moss Delivers More from Podcast Movement 00:23 Meet Jason Hoch: Podcasting Pioneer 02:42 The Rise of How Stuff Works in Podcasting 04:16 The Birth of Narrative Storytelling 04:46 The Apple Visit, Up and Vanished and an Atlanta Monster 08:20 Discovering a World of Audio Storytelling in Boomtown 13:45 Noble: A Respectful Dive into a Scandal 17:56 Business Side of Podcasting 19:44 Brand Purpose and Values 21:07 Creating High-Quality Podcasts 25:15 The Importance of Preserving Stories 28:14 Mathew Passy Helps Podcast Discovery with a Beacon 32:07 Enhancing Podcaster and User Experiences Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.threads.net/@insiderinterviews  X: https://x.com/InsiderIntervws Jason Hoch: LinkedIn: https://www.linkedin.com/in/jasonhoch/ Wavland: https://www.wavland.media/ Instagram: https://www.instagram.com/wavlandmedia/ Podcast Beacon: podcastbeacon.com Mathew Passy:  LinkedIn: https://www.linkedin.com/in/mathewpassy/ Instagram: https://www.instagram.com/mathewpassy/   And, please share, rate, like this podcast. Support more free content and… BuyMeACoffee      

Becca and Luba have a great chat about our recent photo shoot for the Cancer Compassionate model search, and it was such an amazing experience. We've had way more submissions this year, which made picking just two models a tough but super rewarding process. The ones we chose really nailed the vibe we were going for.We kept coming back to how important it is to stay persistent and keep a positive attitude—something our models totally embodied. The photographers were so connected to the cause, which made the whole shoot feel supportive and comfortable.We also talk about how powerful it is to support a brand with a real purpose. On a lighter note, we couldn't resist sharing some fun moments from our recent visit to the Chippendales, and we're excited about some cool events and projects coming up. As always, don't forget to subscribe, rate, and review the podcast before you go!Support the Show.-----Special offer on Chippendale tickets! Use code BRYGHT25 for 25% off tickets to The Chippendales on Ticketmaster.Use code BRYGHT25 to get 25% OFF your tickets now!Sign up for Emails: https://promotions.lpage.co/campaigns/2789115See our trade show schedule: https://bryghtenup.com/pages/eventsFree online webinars: https://bryghtenup.com/pages/webinarStart Your Own Podcast for FREE With Buzzsprout Using Our Link and Get $20!! https://www.buzzsprout.com/?referrer_id=739373Follow us on social media @betweenbothcheekspodcastEmail us at podcast@bryghtenup.com

What if your brand could achieve both social impact and economic growth? Join us as we uncover the inspiring journey of Jess Weiner, a cultural expert and brand advisor who has taken the road less travelled to become a successful entrepreneur and CEO. With a rich academic background in theatre, women's studies, and classics, Jess's passion for storytelling and tackling social issues shines through. From founding a nonprofit theater company to giving advice to millions as a columnist for Mary-Kate and Ashley Olsen, Jess shares how these diverse experiences paved the way for her influential work with major brands like Dove.In this episode, we shed light on the crucial elements of "Building Long-Term Brand Purpose. Jess recounts her decades-long work across Dove's self-esteem initiatives and the proven impact of their research-driven approach. Learn from real examples such as Dove's multi-generational Campaign for Real Beauty and Mattel's body-positive transformation of Barbie. Jess emphasises the indispensable role of consistency, transparency, and long-term commitment in driving systemic change, and how internal leadership can make or break these efforts.We also tackle "The Future of Inclusion and Diversity," spotlighting the measurable benefits DE&I initiatives bring to businesses, from improved recruitment to better retention. Jess discusses the shifting trust from governmental institutions to brands among younger generations and the importance of brands maintaining courage and consistency. Finally, in "The Human Connection Game," we explore the evolving work culture post-Covid-19, emphasising the significance of collaboration, flexibility, and human connection. Jess shares her personal insights on redefining success, balancing professional ambitions with self-care, and why having a North Star is more vital than ever. This episode is a must-listen for leaders aiming to create meaningful, lasting change both within their organisations and in society at large.Follow Jess:LinkedIn - https://www.linkedin.com/in/jessweiner/Instagram - https://www.instagram.com/imjessweiner/Check out our website:www.dialglobal.orgJoin our membership:https://www.dialglobal.org/membershipOur DEI solutions:https://www.dialglobal.org/solutionContinue the conversation on LinkedIn

Patagonia. Dove. Ben & Jerry's. These are just some of the brands that have leaned into purpose-led messaging over the last decade. But could brand purpose be just another marketing trend that misses the mark? In this episode, Elena, Angela, and Rob discuss the rise of brand purpose and its effectiveness as a marketing strategy. They explore the history of corporate social responsibility, debate whether purpose-driven campaigns really drive results, and share examples of brands that get it right (and wrong). Plus, test your knowledge of famous brand purpose statements in a fun guessing game. Topics covered: [01:00] Nick Asbury's critique of brand purpose [04:00] How Dove's famous campaign misinterpreted data[07:46] The history of corporate social responsibility and brand purpose [10:00] Why brand purpose should align with business goals [14:00] Measuring the success of purpose-driven campaigns [17:30] Do consumers care about brand purpose? [19:30] The role of purpose in employee engagement To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter. Resources: 2024 MarketingWeek Article: https://www.marketingweek.com/good-intentions-lead-to-bad-marketing-why-purpose-is-missing-the-mark/ Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts. 

A witty and wise conversation with John Vilade, head of sales at Premion, began with a chat about changes in the royal family: as in the old “Content is King” adage...and why John bows to the customer. That led to a deep dive into the “ad-vantages” of streaming media. John explained new research out of Premion and Advertiser Perceptions that revealed significant trends in ad spend shifting towards streaming and away from traditional media channels and increases in CTV budgets overall. (See links and download their survey results for free, here!)   He has a knack for explaining complex concepts like targeting, programmatic buying, and brand safety in a way that's warm and relatable. That dovetails with Premion's goal of simplifying streaming advertising for local and national spot advertisers -- acting as a 'liberator' for local advertisers, making advanced advertising techniques accessible.    We also touched on the competitive landscape, including how Premion has innovated with their own demand-side platform to enhance inventory acquisition and control. The discussion on FAST channels spotlights just how much they've grown (see above: "Customer is the Judge"!) and how crucial they're becoming for advertisers. John's take on the political advertising landscape was interesting especially considering the power of local there, too; he shared more stats and facts from the Premion Political team's research with Campaigns & Elections.  John's extensive career journey took him from leveraging his New Jersey roots to land his first ad sales gig in Waco, Texas (you'll have to hear that story!), on to his impactful roles at NBC (with a nod to David Zaslav for making a smart hire) and then Hulu. John's career has kept pace with the dynamic shifts in our industry, leading him to be really savvy about OTT and CTV in today's market.  His jokes about earning his grey hair notwithstanding, he is a bona fide beloved industry resource. But as he explains, he has always been a voracious consumer of trade publications as a way to keep a step ahead, and to help his customers thrive. He's the right man for the job at Premion, which is part of the larger Tegna organization, home also to LockedOn Podcast Network and more.  On a personal note, I still didn't get to why John owns a hay farm in Texas but I appreciate that he is a big Dead head! This adds a layer of understanding as to who he is as a person, but it's his belief in “purpose” (which he defines as maintaining a promise between giver and receiver), whether in business transactions or personal interactions, that reveals just what drives him in life and at work. John leaves us with valuable advice on career growth (think "empathy") and staying ahead in the ever-evolving media landscape... oh and which Detroit Tiger player he is cheering on and why! Don't miss this episode filled with insights, personal stories, and professional wisdom.  The personal and the professional insights of John Vilade, Premion KEY MOMENTS: 00:00 Introduction and the new “Royal Family” (of Content) 00:50 John Vilade: Head of Sales at Premion -- Fun and facts from his Career Journey 04:59 Understanding Premion and Its Role in OTT Advertising 07:11 Budgets and Eyes Shift to Streaming and CTV 12:36 Programmatic Advertising and Brand Safety 18:46 Premion's Innovations and Market Differentiation 21:49 Why the Fast Rise of FAST Channels 23:46 Political Advertising in Local and Streaming Campaigns 26:15 Personal Insights and Mentorship 33:44 Brand Purpose and Personal Values 36:12 What We Want to Watch Next! Connect with John: https://www.linkedin.com/in/johnvilade/  Connect with Insider Interviews: Instagram: https://www.instagram.com/insiderinterviews Facebook: https://www.facebook.com/InsiderInterviewsPodcast/ YouTube: https://bit.ly/InsiderInterviews-YouTubePlaylist LinkedIn: https://www.linkedin.com/in/mossappeal Threads: https://www.

In today's episode of Clocking Out, Raymond is joined by Sacha Connor. Sacha is the CEO of Virtual Work Insider. After experiencing first-hand how hard it truly is to lead across distance at Clorox, Sacha's team at Virtual Work Insider uses battle-tested strategies and tactics to teach teams and organizations how to lead, communicate, collaborate, and drive culture across distance. Virtual Work Insider has counseled and trained clients across many industries, including Toyota, Eventbrite, Vanguard, Under Armour, Sephora, L'Oréal, Highwire PR, Gilead, and Cisco. Since the launch of the company in late 2018, Virtual Work Insider has delivered over 250 training sessions, executive team workshops, and other speaking engagements on the topics of hybrid and remote work – to audiences of 10 to 1,000+.Sacha has been the keynote speaker for conferences and client events on virtual work topics like Leading Virtual Teams and creating a Virtual Workforce Employee Resource Group. She's spoken at conferences and events on marketing topics like Brand Purpose, Digital Marketing, and Influencer Marketing.Listen as Sacha shares her background, career path, how she founded her company, and other pivotal “clocking out” moments.  ResourcesConnect with Sacha on LinkedInLearn more about Virtual Work Insider at virtualworkinsider.comThe Invested Leader Training Program was designed to teach people managers the skills to connect, coach, and create inclusivity within their hybrid, geographically distributed, and remote teams. It is a 6-week cohort program with on-demand micro-learning components and live peer-sharing events. Learn more here.Visit careerminds.com or follow us on LinkedIn, Instagram, Facebook, X, & YoutubeVisit Raymond's website or follow him on socials: LinkedIn, Instagram, Tiktok, X, & YoutubeOrder Clocking Out: A Stress-Free Guide to Career Transitions 

What is 'brand-purpose' and why is it essential for any business to stand out in today's crowded marketplace? In this episode, Adam Torres and Chase Friedman, Founder & Brand Coach at Vanquish Media Group, explore brand purpose and why it's so important for business success.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

What is 'brand-purpose' and why is it essential for any business to stand out in today's crowded marketplace? In this episode, Adam Torres and Chase Friedman, Founder & Brand Coach at Vanquish Media Group, explore brand purpose and why it's so important for business success.  Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/ More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Let's talk about purpose! What it means to be purpose-driven from a brand perspective? There are tons of different workplace verbiage we can use when we're on this topic: mission, mission statement, brand ethos, shared purpose, positioning statement. But what does any of this mean? And why is it important?  Join Andrea in this week's episode of The InspirED Podcast as she explores the importance of identifying, defining, and effectively communicating your brand's purpose to connect with your target audience. . . . RESOURCES IN TODAY'S EPISODE ⁠⁠Register for our free Masterclass ⁠⁠happening July 23rd! . . . CONNECT WITH KANDULA ⁠Kandula Blogs⁠ ⁠Youtube⁠ ⁠Instagram⁠ ⁠LinkedIn⁠ . . . ABOUT ANDREA DE LA CERDA Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA. Sign up for Andrea's monthly newsletter, ⁠Insights for Systemic Change⁠. . . . WORK WITH US Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us!

Nicholas Kuhne sits down with Kristen Kurth, co-author of 'Upstream Marketing' and co-founder of Equibrand Brand Consultants. The discussion covers the concept of upstream marketing, its differentiation from traditional marketing, and practical steps for both startups and established brands to apply strategic marketing principles. Key topics include customer insight, brand identity, innovation, and case studies of brands like Nike, Apple, and Starbucks. Kristen also shares her experiences teaching marketing strategies and the importance of understanding customer segments. Whether you're a startup or a Fortune 100 brand, this episode provides valuable insights into the creation, testing, and learning process in strategic marketing. https://equibrandconsulting.com/book-upstream-marketing/ 0:00 Kristin Kurth 00:21 Introduction and Guest Welcome 01:12 Kristen Kurth's Background and Book Introduction 01:55 Understanding Upstream Marketing 04:29 Strategic Marketing Principles 08:37 Brand Purpose and Founder's Insight 11:57 Customer Segmentation and Attitudes 14:16 Challenges and Innovations in Branding 23:16 Case Study: Casper Mattress 28:00 The Importance of Brand Relationships 35:06 Conclusion and Book Information --- Send in a voice message: https://podcasters.spotify.com/pod/show/nicholas-kuhne/message

Mitch Duckler talks with Jason Barnard about best practices for activating brand purpose. This episode was recorded live on video May 28th 2024.

Mitch Duckler talks with Jason Barnard about best practices for activating brand purpose. This episode was recorded live on video May 28th 2024.

WARC Strategy's content director Lena Roland talks to Nick Asbury, creative writer and author, and Thomas Kolster, marketing activist and author. Discussing the rise of purpose, what post purpose looks like, and the role awards can play in changing the narrative around purpose. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The word grit carries many forms in this podcast: the guest has grit, her ideas have grit, her discipline has grit, and her approach to the beverage industry has grit. Find out what grit means in a modern day setting.  

In today's crowded and competitive marketing landscape, many brands strive to break through the noise by creating memorable social media moments that bring their brand personality to life. In this episode of Clicks 2 Bricks, we take a look at Cricket Wireless' recent viral campaign with WWE, featuring the Cricket Chair Phone. What is a Chair Phone, you might ask? You'll have to keep listening to find out! To unveil the secrets behind this successful brand activation, we are joined by Vivian Acosta, Cricket's Director of Social Media. Tuning in, you'll gain valuable insight into Cricket's social media strategy, their unique collaborations with content creators through the Cricket Creator Network, and how the brand is leveraging AI to make marketing more streamlined and effective. Vivian also shares some stereotype-smashing advice for reaching Hispanic audiences, highlighting the importance of community investment. Don't miss this enlightening conversation that takes a deep dive into the power of collaboration, authentic engagement, and so much more![Update: Cricket's plans start at $15 per month, not $25 as mentioned in the episode]Key Points From This Episode:Some sporty fun facts about Vivian Acosta (that also make her a better leader)!The origin story of Cricket Wireless and how the brand has evolved since 1999.What Vivian's role as Head of Social Media at Cricket encompasses.Insight into Cricket's relationship with WWE and the unique Chair Phone campaign.Successes and challenges that accompany working with celebrities.How Cricket leverages the creator economy with the Cricket Creator Network.Unique benefits a wireless provider like Cricket has when working with content creators.Impressions, views, and other metrics that measure the success of the creator network.Ways that Cricket is using AI to make marketing more efficient and impactful.Vivian's 10-year journey with AT&T and how it has made her a better marketing leader.Curiosity, authenticity, and representation: top tips for reaching Hispanic audiences.Why it's important to acknowledge your blindspots and invite challenges.Links Mentioned in Today's Episode:Cricket WirelessCricket Chair PhoneCricket Wireless WWE PartnershipVivian Acosta on LinkedInVivian Acosta on InstagramVivian Acosta on TikTokVivian Acosta on X'Cricket Wireless x WWE present: CHAIR PHONE' Ep 52: Brand Purpose and Cause Marketing with Tony MokrySOCiClicks 2 Bricks Marketing Leaders Coffee Chat

Overview:  Purpose belongs to every brand, and it's the responsibility of every brand to know its purpose – because brands are scaffolded by human beings, and one of the greatest longings of nearly any human being is to understand why we were put here on this earth. When you're a brand leader, you've got to know why your company exists, and in today's epidemic of loneliness and extreme search for meaning – existing just to make $$ isn't going to cut it for most of your employees. They want to belong to something bigger, and they want to join forces with others who share their values and their ideas of a better world. . . In business, purpose and values aren't a waste of space, as Nick Asbury would have us believe. They are the boundary lines for the very space we exist within – and without them, we become amoral and directionless business owners who are susceptible to scandal and distrust and a total lack of integrity.Mentioned in this episode: Nick Asbury's LinkedIn post Embrace Your Ordinary Life by Lindsay HotmireDownload The Habits of Story at Storyhouse Fifteen   STORYHOUSE is a production of Storyhouse Fifteen, a strategic coaching and branding studio that helps small business owners and do-good organizations find the clarity, the story, and the strategy to reach more people and grow their impact. Find Lindsay at storyhousefifteen.com or connect with her on LinkedIn.

E42 Pop Up Report: Navigating the New Wave of D2C Brands with nolkAlexandre Renaud, co-founder of nolk, introduces his latest venture dedicated to acquiring and nurturing e-commerce brands with a strong sustainability ethos. Previously, Alex was the co-founder of PremiumBeat, a music licensing service that successfully sold to Shutterstock. Alex gives his insights on the challenges and opportunities in the consumer brand landscape, including technological shifts, and the strategic focus on building a portfolio of brands promoting responsible consumer habits and environmental responsibility.- - - - - - - - - - - -nolk website https://www.nolk.com/nolk LinkedIn https://www.linkedin.com/company/nolkco/- - - - - - - - - - - -Show Notes:01:21 The Story of PremiumBeat05:21 The Challenges of Entrepreneurship10:52 Learning from Early Mistakes14:32 The Vision for Nolk25:20 The Power of Portfolio Strategy in Brand Performance28:46 Influence of Private Equity and Brand Builders30:40 The Importance of Brand Purpose and Mission35:57 Challenges and Opportunities for Direct-to-Consumer Brands- - - - - - - - - - - - Links DiscussedPremiumBeat https://www.premiumbeat.com/Shutterstock https://www.shutterstock.com/RareCircles https://www.rarecircles.com/GymShark https://gymshark.com/Theios https://www.thrasio.com/Heydays https://www.heyday.co/Open Store https://open.store/- - - - - - - - - - - - Additional Episodes You Might Enjoy:Inside the Scent-Free Revolution with Anie Rouleau, founder and CEO of the Unscented CompanyHow Product Seeding Helped Scent Lab Garner Millions in Earned MediaHow to Launch Your Own Beauty Brand with Blanka- - - - - - - - - - - - Past guests on the Pop Up Report include Lanny Smith (Actively Black), Drew Green (Indochino), Ryan Babenzien (Jolie Skin Co). - - - - - - - - - - - - The Pop Up Report interviews DTC and CPG founders to uncover how they fostered and scaled their communities to create profitable businesses. Gain a deeper understanding of the tools, tactics and retention strategies that build true customer loyalty.Subscribe to the Pop Up Report on Substack or YouTube for more. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.thepopupreport.com

Kathy Hines, former Chief Marketing Officer at brands like Kipling, The North Face, and Dickies, shares her experience at VF corporation. She started her career in career management consulting at Bain and later went on to Nike, where she gained foundational experience in lifestyle and sports marketing. At Kipling, she led marketing strategy and E-commerce. She then led marketing and strategy for the North Face in Europe. After a four-year stint in VF Europe, she returned to the US and took on the role of global chief marketing officer for Dickies in Texas, where she was also responsible for licensing. Her experience at VF has given her a broad range of skills and experiences. Developing a Professional Marketing Plan Using a sports and lifestyles brand as an example, Kathy shares her process for developing a professional marketing plan. She begins by identifying the brand's aligned corporate strategy and working closely with the leadership team to understand financials and operational opportunities. The team then collectively develops long-term objectives, such as being the leader in performance and lifestyle apparel across key markets. For example, strategic choices include improving gross to net profits, targeting specific geographies, such as the UK, China, and the US, or focusing on elevating iconic products to consumers. The latter approach allows the brand to ensure it is the best in the world at that product. The marketing strategy should align with these strategic objectives and align with the brand foundations, which include the purpose of the brand, brand values, and brand personality. The Importance of Brand Foundations The brand foundations are essential for the marketing team to align on who they are and why they exist. These foundations include the brand purpose, the brand values, which define the brand, and the brand personality, which guides the direction of the brand in terms of the brand and design guidelines which are visual manifestations of the brand, while the tone document informs global communications, PR, and social media. The marketing plan should also include a clear vision for the brand, a clear mission statement, and a clear communication strategy. By focusing on these areas, the marketing team can create a comprehensive and effective marketing plan that aligns with the brand's long-term objectives and strategic choices. Examples of Brand Purpose and Its Place in the Marketing Plan Kathy shares several examples of brand purposes, including Kipling's brand purpose of making happy, and Napa's brand purpose of unlimit. These examples demonstrate the power of brand purpose in shaping a company's identity and strategy. A marketing plan can be a singular page or a series of sub-chapters, with the brand purpose at the top. The purpose is the pinnacle of the brand, defining its values, personnel, and personality. Sub-chapters can include marketing-related details and strategic choices to align the brand foundations with corporate strategy. If the brand purpose is a one-page manifestation, subsequent pages can further explore the brand purpose, values, personality, and how these factors inform communications in PR, social media, and ecommerce. These drill-downs are crucial for ensuring alignment with the brand's overall vision and strategy. Segmentation in Marketing Kathy discusses the importance of segmentation in marketing, stating that while it is important to understand a brand's core consumer base, it is also crucial to consider the potential of the audience and the growth of that audience. For example, if a brand is rooted in an extreme sport, and the core consumer is an extreme athlete, branching out from there to less extreme athletes who do not compete, or a consumer who is inspired by the sport can help unlock and grow the brand by connecting the core consumer to concentric circles that ripple out from the center.  Price Strategies in Marketing Price strategy is another important aspect of marketing, often set by the product team. However, when a brand is priced too low or has a multi-geographic product, it can lead to consumers seeking out the product at a higher price. This can lead to a higher potential for the brand. To address this issue, a cross-functional team from product design, merchandising, marketing, and leadership teams should conduct a full pricing study to understand the brand's potential. In ecommerce, it is essential to be cautious about discounting the product to maintain a healthy, profitable business. Ecommerce growth often drives top line sales through occasional sales, but if the product is discounted, the rest of the market will follow, making the brand less profitable and less desirable. Full price sell-through is another key metric for identifying a strong brand. This indicates that a significant percentage of the product is selling through at full price without any discounts, which is a strong indication of brand health and helps avoid market degradation. The Importance of Monitoring Metrics  Kathy emphasizes the importance of clear tracking of KPIs and simple KPIs and to collect data that can be informative. One favorite metric for brands is Google brand interest, which is an intuitive index measuring search volume for the brand. By tracking this consistently, businesses can see whether interest is increasing or decreasing, which is important for understanding brand health. Additionally, tracking global brand interest allows for a more accurate understanding of geographic differences. A regression analysis from Google suggests that increased consistent increase in Google brand interest is directly tied to increased sales for the brand. Brand engagement is also important in social channels, as high engagement indicates people are interested in the content being posted. Full price sell-through is another key indicator of a brand's success. Lastly, tracking direct-to-consumer offerings through ecommerce or retail can help determine if the customer base is growing or if there is a growing number of opt-ins to communication. By focusing on net new people, businesses can ensure their total pie of customers grows each month. Kathy mentions that the degree to which a marketing technology stack is included in a marketing plan depends on the brand's unique circumstances and the technology partner team. Strategic Partnerships in Marketing Strategic partnerships can manifest in various ways, such as collaborations with emerging designers, faster go-to-market processes, agency partners, and effective partnerships with wholesale retailers. Agency partners, if treated as an authentic member of the team, can be magical. By addressing these partnerships in a comprehensive and effective manner, brands can create unique and valuable products and experiences. Blue Moon Marketing Kathy's company focuses on three areas: private equity portfolio companies, consulting companies, and public and private companies. She assists in due diligence, diagnostic phase, and client work for private equity funds. Her company also provides additional support to consulting companies by assisting with pitches and client work. They also offer project-based support for public and private companies, focusing on business strategy, marketing strategy, segmentation, go-to-market strategy, budget analysis, and design.  Timestamps: 04:01 Business strategy and marketing plan development 08:58 Brand purpose, values, and personality for various companies 13:28 Brand segmentation and its importance in growing a brand 20:17 Pricing strategies and metrics for brand health 25:25 Tracking KPIs for brands using Google brand interest, social media engagement, full price sell through, and customer base growth 30:09 Marketing strategies and partnerships Links: LinkedIn: https://www.linkedin.com/in/kathy-hines-1194851/?originalSubdomain=uk Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.

Join branding expert Kathy Galloway in this episode as she explores the pivotal role of brand positioning for emerging brands.  Kathy presents a simple yet powerful framework to clarify a brand's purpose, mission, and target audience. Diving into the nuances of positioning, she highlights common challenges faced by brands and stresses the significance of understanding consumers and testing positioning statements.  This insightful discussion provides tangible tips for CMOs and marketers to evaluate and enhance their brand positioning, showcasing how a clear brand identity can drive strategic decisions and unlock growth opportunities. Tune in to this exciting new episode with Prentice Howe and Bethany Cranfield, only here on Listen Loudly.    Show Notes Kathy Galloway - Speaker and Educator on Brand Positioning, Brand Purpose and Innovation  Brand Positioning - “Emphasizes on who you're talking to, what you're saying to them, and why they should care.” - Kathy Galloway  Clarity Catalyst Framework - Is a proprietary framework for brand positioning developed by Kathy Galloway  Purpose - sets up the foundation for everything you're doing  Mission - answers the question, “What am I doing?”  Brand Positioning - defining the consumer and what problems they're facing Values - the result of your ‘Purpose' and ‘Mission'  Identity - what the brand is all about   Resources Door No. 3 Website Door No. 3 LinkedIn Door No. 3 Instagram   Listen to The Empowered Challenger Podcast with Prentice Howe Connect with Prentice Howe on LinkedIn Connect with Bethany Cranfield on LinkedIn 

In the dynamic landscape of financial marketing and transformation, few figures stand out as prominently to me as Scott Goodson, CEO, and Chip Walker, Head of Strategy, at StrawberryFrog. I've spoken to these guys a few times over the years and they just get it. StrawberryFrog has been called the very best creative marketing, innovations, and transformation company in the world for financial brands, having worked with some of the most iconic financial brands including the largest banks such as Morgan Stanley, Truist, First Abu Dhabi Bank. SunTrust, Bank of America, Bank of Montreal, Harris Bank, Credit Suisse as well as tech brands like AfterPay and Thrive Global. We're here to talk about activating brand purpose – throughout my conversation with Scott and Chip, we'll uncover the power of purpose in driving organizational change, how leaders can effectively activate purpose within their companies, and the impact of purpose-driven movements on both internal culture and societal change. From real-world examples to actionable strategies, get ready to gain valuable insights that can help transform your approach to leadership, marketing, and beyond. So grab your headphones and join us on this insightful journey into the heart of purpose-driven branding and leadership. Let's dive in! Here's my conversation with StrawberryFrog's Scott Goodson and Chip Walker. The big ideas Purpose-Driven Movements: The core concept discussed throughout the conversation is the idea of purpose-driven movements. These movements serve as powerful tools for organizations to not only differentiate themselves but also to address societal issues, engage employees, and drive meaningful change. Global Perspective and Experience: Scott and Chip's extensive international experience underscores the importance of a global perspective in understanding consumer behavior, market dynamics, and cultural nuances. This broad view enables them to develop effective strategies for global brands and navigate challenges across diverse markets. Leadership's Role in Purpose Activation: Effective leadership is essential for activating purpose within organizations. Leaders who embrace curiosity, openness, and a willingness to align personal purpose with corporate purpose can inspire employees, drive engagement, and spearhead movements that lead to tangible results. Closing the Purpose Gap: The purpose gap highlights the importance of ongoing activation and alignment of purpose throughout the organization. Closing this gap requires sustained effort, engagement, and co-authorship at all levels to ensure that purpose remains central to organizational culture and strategy. Movement Thinking in Marketing Strategy: Movement thinking offers a strategic approach to marketing that goes beyond traditional advertising tactics. By weaving purpose into storytelling and leveraging diverse platforms, brands can create multi-layered narratives that captivate audiences, drive engagement, and foster advocacy. Impact on Organizational Culture: Purpose-driven movements have a profound impact on organizational culture, fostering a sense of belonging, empowerment, and shared values among employees. When purpose is embedded in the fabric of an organization, it drives alignment, collaboration, and innovation. Societal Impact and Change: Beyond organizational benefits, purpose-driven movements have the potential to drive significant societal change. By addressing pressing issues such as mental health, financial literacy, and societal inequalities, brands can become catalysts for positive social impact and contribute to a more sustainable and equitable world.

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we'll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you can do today. This week, we're joined by two Ninjas from Exposure Ninja: Commercial Director, Ali Newton and Senior Content Marketer. Get a FREE review of your website https://exposureninja.com/rpod/review/ Get the show notes https://exposureninja.com/podcast/dojo-7/ Watch the podcast recording on YouTube: https://exposure.ninja/dojo-7 You May Also Enjoy… How to Rank in Google's Search Generative Experience (SGE) https://exposureninja.com/podcast/301/ How to Get to the Top of Google Again and Again (and AGAIN!) https://exposureninja.com/podcast/302/ How SEO Works in 2024 https://exposureninja.com/podcast/303/ How Content Marketing Will Work in 2024 https://exposureninja.com/podcast/305/ How To Triple Your Leads in 2024 https://exposureninja.com/podcast/307/ How To Triple Your Traffic in 2024 https://exposureninja.com/podcast/306/ How to Optimise Each Page of Your Website https://exposureninja.com/podcast/310/ “Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant https://exposureninja.com/podcast/dojo-6/ How to Stand Out in Your Market | ft. Jess Percival https://exposureninja.com/podcast/dojo-2/ “Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery https://exposureninja.com/podcast/dojo-5/  

Today, we are talking about brand purpose, corporate vision, and employee engagement with Chip Walker. Chip Walker is the head of strategy and partnership at Strawberry Frog, an ad agency in New York. He's recognized for his expertise in brand creation and reinvention. And he is the co-author of the book Activate Brand Purpose - How to Harness the Power of Movements to Transform Your Company, which came out in March of 2021. The Brands On Brands Podcast with Brandon Birkmeyer CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/hotlinks JOIN THE PODCAST BRANDING ACADEMY Get tactical podcasting trainings and access to one-on-one coaching! https://www.podcastbrandingacademy.com THE PODCAST WALKTHROUGH & WORKSHEETS Quickly attract your first or next 1000 listeners. Get your free copy of The Podcast Walkthrough and worksheets. https://www.brandsonbrands.com/the-podcast-walkthrough

M&M's is Gen Z's favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy brand stay relevant in the modern world and remain pervasive in the minds of millions? In honor of the upcoming Super Bowl, we're revisiting the 2023 M&M Super Bowl campaign with Jessica Adelman, Senior Vice President of Corporate Affairs and Communications at Mars Wrigley. She gives insights into the captivating integrated advertising strategy, as well as tips for how world-famous brands can charm their audiences while remaining authentic to their corporate purpose.Featuring:Jessica Adelman, Senior Vice President, Corporate Affairs at Mars WrigleyHost:Fred Cook (@fredcook), Chairman Emeritus of Golin, a global PR firm. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public RelationsFollow us: @Center4PR (Twitter, Facebook and Instagram)Newsletter: News from the USC Center for Public RelationsVisit our website: https://annenberg.usc.edu/research/center-public-relations

This week's guest on The CMO Podcast is Vineet Mehra, the Chief Marketing Officer of Chime. The 12-year-old fintech company was founded by Chris Britt and Ryan King as an alternative to traditional banking. Interesting marketing trivia: many believe the official launch of the company was in April 2014, when Chime was featured on "Dr. Phil."Chime is a private company, with a mission to bring financial peace of mind to its customers. It has raised more than $2 billion in funding from a Who's Who in venture capital. Revenue is estimated to be about $1 billion, with more than 20 million customers.Vineet was last on The CMO Podcast in May 2020, when he was the Chief Marketing Officer and Chief Customer Officer at Walgreens Boots Alliance. Vineet, like Jim, began his career at P&G. Following nine years at P&G, Vineet worked at General Mills, Novartis, Johnson & Johnson, and Ancestry. Last time Jim and Vineet spoke, he had dreams of starting a pizzeria–so tune in for an update on that, plus a whole lot more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2022, Macy's launched its new social purpose platform, Mission Every One, to create a brighter future with bold representation for all.In support of youth empowerment, a guiding principle of this mission, Macy's launched a multi-year partnership with Big Brothers Big Sisters (BBBS) to serve young people through the power of mentorship, creating a path for future success and impact that lasts a lifetime.In the first year of the partnership, Macy's raised $4.8M for BBBS to create more than 97,000 mentor moments for Littles nationwide by developing an integrated, 360-degree cause campaign that engaged all stakeholders with their shared missions and clear CTA. In today's episode, I'm joined by Sam Di Scipio, Senior Director, Social Impact, Macy's, Inc., and Deb Barge, CDO, Big Brothers Big Sisters of America, to talk about their incredible partnership. In today's episode, we'll explore:The origins of this partnership and Macy's criteria for selecting a national cause marketing partnerHow the partners created a foundation they could build on year over yearHow the brand gracefully transitioned from one cause partner to anotherInsights into building consumer-facing campaignsHow to build an authentic, year-round partnership with youth voice, choice, and ownership at the centerHow the partners quickly embedded the partnership in both organizations, unlocking activation and integration opportunitiesThis episode is brought to you by Macy's, Inc.Links & NotesBig Brother Big Sister's WebsiteMacy's WebsiteMacy's NewsroomMacy's Celebrates the Holiday Season with BBBSElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (00:56) - Introducing Deborah Debarge and Sam DiScipio (04:30) - Mission Everyone (28:48) - Facilitating the Quick Integration of Complex Partnerships (44:30) - Youth Voices

Today we're heading to the mountains, or at least, the Peak District, in the company of Molly Thompson Smith and Julian Lings.Molly is a star of one of the climbing scene, which since Tokyo has been an Olympic sport. Born in Ladbroke Grove in London, she one of very few people of colour in the sport, which becomes more relevant when you see the data, that 90% of the UK's black population have never considered climbing or mountaineering as a hobby. A five time national champion by the age of 20, Molly is currently preparing for the qualifying events for Paris 2024.Julian Lings is a senior marketer at VF Outdoor, one of the world's largest apparel, footwear and accessories companies with a revenue of $12billion, and a brand portfolio that includes The North Face, Vans, Timberland and Dickies. Julian leads on the company's policy on sustainability.So this is a conversation about competitive mountaineering, racism and inclusivity, greenwashing, COP28, brand purpose, culture wars and the delicate relationship between authentic athlete activism and corporate marketing strategy.Molly opens up about being one of the few people of colour in professional climbing and her mission for inclusivity in the sport. Julian details The North Face's commitment to sustainability and the brand's efforts towards addressing inclusivity and environmental conservation. Molly also shares her training and preparation plans ahead of the Olympics.00:00 Introduction and Greetings00:02 Discussing Sheffield and Personal Backgrounds01:06 Understanding Climbing Disciplines02:10 Exploring the World of Speed Climbing04:06 The Impact of Climbing Becoming an Olympic Sport05:31 Personal Journey into Professional Climbing06:42 Introduction to The North Face and Its Mission09:36 Balancing Brand Ethos and Business Realities12:05 The Role of Brands in Environmental Advocacy15:54 The Challenges and Opportunities in the Textile Industry20:57 The Role of Athletes in Brand Advocacy24:36 Understanding and Addressing Challenges in Branding25:30 Molly's Perspective on Inclusive Exploration27:59 Experiences of Racism in Elite Climbing29:34 Identifying Barriers in Climbing for People of Color32:04 Embracing Identity and Creating Space in Climbing34:17 Brand Responsibility in Supporting Athletes37:25 Balancing Brand Purpose and Commercial Challenges44:25 Molly's Journey Towards the OlympicsUnofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry. To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartnerWe publish two podcasts each week, on Tuesday and Friday. These are deep conversations with smart people from inside and outside sport. Our entire back catalogue of 300 sports business conversations are available free of charge here. Each pod is available by searching for ‘Unofficial Partner' on Apple, Spotify, Google, Stitcher and every podcast app. If you're interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.

In April 2023, Meals on Wheels America made an exciting announcement – a commitment of over $2.5 million from The Home Depot Foundation to support the expansion of the Helping Homebound Heroes program. This remarkable initiative, which The Home Depot Foundation has been actively involved with since 2015, focuses on providing essential home repairs and modifications for aging veterans. With this boost in funding, Helping Homebound Heroes is set to double its impact, expanding from eight to 16 markets nationwide.In today's episode, EFG's Alli Murphy is joined by Kelly Trimyer, Vice President of Strategic Partnerships at Meals on Wheels America, and Sean Vissar, Manager of National Programs and Strategic Partnerships for The Home Depot Foundation.Now entering its ninth year, the Helping Homebound Heroes program has touched the lives of over 2,000 veterans and the Home Depot Foundation has contributed more than $11 million and countless volunteer hours. While the Meals on Wheels of America's community and geographic reach is large, the nonprofit has a modest staff of 50 and is working with a large corporate partner. How do they make it work, what makes the Home Depot Foundation renew YOY, and what role do pilots play? We'll cover all that and more.In today's episode, we'll explore:Insightful advice from Kelly and Sean on cultivating impactful partnershipsThe unique strengths and assets each partner brings to the tableHow they co-create and innovate various components of the programThe advantages of being a small nonprofit when it comes to fostering strong partnershipsAn overview of the Helping Homebound Heroes Program & who it servesHow to build the capacity of a nonprofit and not push partners beyond their limitsLinks & NotesHome Depot Foundation WebsiteHome Depot Foundation XHome Depot Foundation InstagramHome Depot Foundation FacebookMeals on Wheels America WebsiteMeals on Wheels America FacebookMeals on Wheels America InstagramMeals on Wheels America LinkedInMeals on Wheels America XElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:19) - Introducing Kelly Trimyer and Sean Vissar (04:22) - Helping Homebound Heroes (09:46) - Small But Mighty (12:32) - Co-Creation (16:29) - Storytelling (20:37) - Partnership Continuity (29:15) - Advice (36:58) - Learn More

We're ending out the month of November with the second part of my conversation with the one and only Phillip J. Clayton. (If you missed the first part of this interview, check it out here.)After sharing his thoughts on brand purpose, we started discussing our experiences with art and education, and he spoke about facing limitations in school due to dyslexia and feeling misunderstood by teachers and other authority figures. Phillip also talked about his experiences working with renowned brands (including PepsiCo), judging creative work, the evolving nature of packaging design, the need for a holistic view of design.Big thanks to Phillip for such a wide-ranging conversation!LinksPJClayton & Co.PJClayton & Co. on InstagramPhillip J. Clayton on LinkedInPhillip J. Clayton on TwitterFor a full transcript of this interview, visit revisionpath.com.==========Donate to Revision PathFor 10 years, Revision Path has been dedicated to showcasing Black designers and creatives from all over the world. In order to keep bringing you the content that you love, we need your support now more than ever.Click or tap here to make either a one-time or monthly donation to help keep Revision Path running strong.Thank you for your support!==========Follow and SubscribeLike this episode? Then subscribe to us on Apple Podcasts, Spotify, or wherever you find your favorite shows. Follow us, and leave us a 5-star rating and a review!You can also follow Revision Path on Instagram and Twitter.==========CreditsRevision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.Executive Producer and Host: Maurice CherryEditor and Audio Engineer: RJ BasilioIntro Voiceover: Music Man DreIntro and Outro Music: Yellow SpeakerTranscripts are provided courtesy of Brevity and Wit.☎️ Call ‪626-603-0310 and leave us a message with your comments on this episode!Thank you for listening!==========Sponsored by Brevity & WitBrevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.Brevity & Wit — creative excellence without the grind.==========Sponsored by the School of Visual Arts - BFA Design & BFA AdvertisingThe BFA Design program at the School of Visual Arts consistently produces innovative and acclaimed work that is rooted in a strong foundational understanding of visual communication. It encourages creativity through cutting-edge tools, visionary design techniques, and offers burgeoning creatives a space to find their voice.Students in BFA Advertising are prepared for success in the dynamic advertising industry in a program led by faculty from New York's top ad agencies. Situated at the center of the advertising capital of the world, the program inspires the next generation of creative thinkers and elite professionals to design the future.School of Visual Arts has been a leader in the education of artists, designers and creative professionals for over seven decades. Comprising 7,000 students at its Manhattan campus and more than 41,000 alumni from 128 countries, SVA also represents one of the most influential artistic communities in the world. For information about the College's 30 undergraduate and graduate degree programs, visit sva.edu.

Alain Sylvain was a really incredible die guy who is the founder and CEO of Sylvain, a strategy and design company headquartered here in New York City he also played a key role in the number of organizations including his alma mater Vassar College and kindred and networking organization for DEI and E.S.G. professionals and he also serves on New York City's mayor's creative council. He leaves behind three children and his wife after passing away suddenly at age 47 last week and he had so much to say that I really felt this was a good opportunity to share some of it with you. And it's almost wrong of me to say that he had so much to say in the past tense because the reality is he still has quite a lot to say that we can learn from about brand purpose and about how companies don't have to choose between doing good and being profitable. So I wanted to bring one of my past conversations with him from this podcast back to you guys in honor of him. From his family: One way to help honor and build on the community of love that Alain created is to direct donations to Anseye Pou Haiti and the Haitian Education and Leadership Program.

Phillip J. Clayton is a design voice that you need to know. The Kingston-based creative is a strategic advisor, an international design judge, and an expert on branding. We talked for hours about his career and his philosophies on branding and life, so I split this episode into two parts just to make sure nothing got lost. If you're interested in branding, then get ready for a masterclass!Our conversation started off with a check-in on this year, and then Phillip shared his goals about being seen as a facilitator and about tackling complex problems and making a meaningful impact. We also talked about how he started his own company PJClayton & Co., the client-vendor relationship, and Phillip dropped a ton of knowledge about his creative process, brand purpose, and the power of extracting valuable information from conversations. (Kind of like what you're doing with this episode!)Tune in next week for Part 2! Happy Thanksgiving!LinksPJClayton & Co.PJClayton & Co. on InstagramPhillip J. Clayton on LinkedInPhillip J. Clayton on TwitterFor a full transcript of this interview, visit revisionpath.com.==========Donate to Revision PathFor 10 years, Revision Path has been dedicated to showcasing Black designers and creatives from all over the world. In order to keep bringing you the content that you love, we need your support now more than ever.Click or tap here to make either a one-time or monthly donation to help keep Revision Path running strong.Thank you for your support!==========Follow and SubscribeLike this episode? Then subscribe to us on Apple Podcasts, Spotify, or wherever you find your favorite shows. Follow us, and leave us a 5-star rating and a review!You can also follow Revision Path on Instagram and Twitter.==========CreditsRevision Path is brought to you by Lunch, a multidisciplinary creative studio in Atlanta, GA.Executive Producer and Host: Maurice CherryEditor and Audio Engineer: RJ BasilioIntro Voiceover: Music Man DreIntro and Outro Music: Yellow SpeakerTranscripts are provided courtesy of Brevity and Wit.☎️ Call ‪626-603-0310 and leave us a message with your comments on this episode!Thank you for listening!==========Sponsored by Brevity & WitBrevity & Wit is a strategy and design firm committed to designing a more inclusive and equitable world. They are always looking to expand their roster of freelance design consultants in the U.S., particularly brand strategists, copywriters, graphic designers and Web developers.If you know how to deliver excellent creative work reliably, and enjoy the autonomy of a virtual-based, freelance life (with no non-competes), check them out at brevityandwit.com.Brevity & Wit — creative excellence without the grind.==========Sponsored by the School of Visual Arts - BFA Design & BFA AdvertisingThe BFA Design program at the School of Visual Arts consistently produces innovative and acclaimed work that is rooted in a strong foundational understanding of visual communication. It encourages creativity through cutting-edge tools, visionary design techniques, and offers burgeoning creatives a space to find their voice.Students in BFA Advertising are prepared for success in the dynamic advertising industry in a program led by faculty from New York's top ad agencies. Situated at the center of the advertising capital of the world, the program inspires the next generation of creative thinkers and elite professionals to design the future.School of Visual Arts has been a leader in the education of artists, designers and creative professionals for over seven decades. Comprising 7,000 students at its Manhattan campus and more than 41,000 alumni from 128 countries, SVA also represents one of the most influential artistic communities in the world. For information about the College's 30 undergraduate and graduate degree programs, visit sva.edu.

As the Barbie movie hit theaters, waves of people in pink flooded out to watch one of the biggest cultural moments of the year. It was more than just a movie, though; Mattel and Warner Bros. Discovery partnered with one philanthropic partner - Save the Children - to ensure every girl has the confidence to dream.Mattel is a long-time supporter of Save the Children's work and was aligned to collaborate on this unique global cause marketing campaign in the belief that all children need to be equally heard and valued – and that no girl is held back based on her gender. The Barbie movie provided a unique opportunity to galvanize consumers around a movie that speaks to this vision.Unfortunately, many girls develop self-limiting beliefs and stop believing they can be anything as early as six years old. “Barbie” aimed to disrupt gender stereotypes in a way that was empowering, inclusive and inspiring.In today's episode, EFG's Alli Murphy is joined by Dan Peirce, Senior Managing Director of Corporate Partnerships at Save the Children, and Nancy Molenda, Executive Director of the Mattel Children's Foundation & Global Philanthropy at Mattel.In today's episode, we'll explore:Key opportunities for organizations that are partnering on content marketing in global markets – and the unique challenges those types of collaborations require to reach new and more diverse audiencesKey strategies & tactics for rolling out global cause marketing campaignsHow to differentiate philanthropic opportunities from other promotional partnershipsHow to work together to ensure campaign messaging supports the creative vision of the content it supportsWhat made Save the Children the right philanthropic partnerHow Dan & Nancy prioritize their wellbeingThis episode is brought to you by Save the Children.Links & NotesSave the Children's WebsiteDan Peirce's LinkedInMattel's WebsiteNancy Molenda's LinkedInElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:00) - Welcome to Engage for Good (02:14) - Introducing Nancy and Dan (05:38) - The One Partner (09:06) - Advancing Business Goals (14:02) - Measuring Value Against Goals (19:34) - Worldwide Trust (29:31) - Lightning Round (37:03) - Learn More

Miyoko Schinner knows a thing or two about fighting for what she believes in. As the founder of the successful CPG brand, Miyoko's Creamery, she's dedicated her life to affecting social change and sustainability through veganism and activism. In this episode of Brand Story, you'll hear from Miyoko about the battles she's fought, the importance of standing strong in your core beliefs, and why she believes that placing purpose before profit is integral for success in business.This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-purpose-before-profit/Continue the conversation on social:For more of Brand Story, check out our LinkedIn (https://www.linkedin.com/company/gravitygroupmarketing), where we'll post previews and highlights of shows, behind-the-scenes sneak peeks, plus other marketing news you can use.We're also on: Instagram — https://www.instagram.com/gravitygroupFacebook — https://www.facebook.com/gravitygroupmarketing(00:00) Introducing Miyoko Schinner(01:37) Suing to Use The Word "Butter", And Redefining Plant-Based Food Industry(08:03) Authenticity: Being a Mission With a Company(13:52) Creating Community Around Food & Speaking to the Spirit, Soul & Heart(19:10) Struggling With Imposter Syndrome, and Success by Questioning Everything(21:55) We Need To Redefine Success(23:49) Make a Living, Not a Killing(28:14) The Next Chapter - Fighting for Women & People Of Color in Business(32:02) Making a Living, Not a Killing(37:49) Advice to Younger Self - Don't give away your authenticity

Joining us for a wide-ranging interview on how a more than 100 year old retailer stays relevant is Greg Hicks, CEO of Canadian Tire. We start with some history, tracing the evolution of one of North America's most successful retailers from its modest beginnings as a tire shop to today's diverse portfolio of store formats, powerful private brands, and financial services, comprising over 1,700 locations. While Canadian Tire is rather unique in its iconic position in Canadian culture and dealer-based business model, their embrace of "connected retail" and how they stay customer-centric through an intense local focus contains incredibly valuable lessons for all retailers regardless of product focus or wherever they might be located. Greg, who was named the "Canadian Retailer of the Year" by the Retail Council of Canada earlier this year, also shares some of his key leadership principles, including how to balance pursuing short and long-term priorities. But first, as usual, we kick-off with a fast-paced review of the week in retail news, including mostly depressing earnings reports from a diverse set of retailers including Dollars General, American Eagle, Saks, and the brand formerly known as Restoration Hardware. In stark contrast to last week's episode, Tractor Supply escalates its commitment to a winning course of action by picking up the pace of its store openings. We close wth more disruption in the disruptor space as Draper James, the Reese Witherspoon founded clothing brand, gets acquired. Our interview with TSC's Hal Lawton. About GregGreg Hicks was appointed President and CEO of Canadian Tire Corporation (CTC) in March 2020. With a strategic mindset, tremendous commercial acumen, and the ability to build high-performing teams who deliver exceptional results, Greg has proven himself to be a world-class and purpose-driven leader. Building on the iconic Company's more than one hundred years of success, Greg has aligned the enterprise to a clear Brand Purpose that We Are Here to Make Life in Canada Better and is driving sustainable, long-term growth that delivers value for all CTC's stakeholders. Prior to this appointment, Greg was President, Canadian Tire Retail (CTR), CTC's largest banner, with more than 500 stores across Canada. In addition to overseeing all aspects of CTR's business, Greg was accountable for its global operations, eCommerce initiatives and its valued relationship with Canadian Tire's Associate Dealers. Greg is relentlessly focused on bringing customers the products they want and need to make life in Canada better. He built a world-class Owned Brands portfolio delivering over $4B in sales in 2019, and led the acquisition of Party City's Canadian business, adding a new trip-driving category and attracting a new customer segment to CTR. Previously, Greg served as Group Senior Vice-President, Consumer Products & Retail Experience, CTR, where he oversaw its General Merchandise and Automotive businesses and was also responsible for managing Store Experience, Store Operations, Product Sourcing and Quality, including the management of CTC's Pacific Rim offices in Asia. Greg was instrumental in transforming Canadian Tire's assortments for Life in Canada, including a renewed focus on Owned Brands, style and design, and new levels of product quality. He has been integral to the Company's focus on disciplined performance management. With more than 20 years of retail experience in senior leadership positions, strong management and merchandising experience, Greg has a proven ability to lead teams to success. Before joining Canadian Tire, Greg was the Chief Operating Officer at TSC Stores where he supervised all of TSC's business operations. Greg has also advised and worked with large multi-national retailers on the development of Canadian strategies. Greg holds a Bachelor of Arts from the University of Western Ontario and an Honours Business Administration degree from the Richard Ivey Business School. He is a member of CTC's and the Business Council of Canada's Boards of Directors and was previously a Trustee for CT REIT and the former Chair of the Retail Council of Canada. Greg was named Distinguished Canadian Retailer of the Year by the Retail Council of Canada in 2023 and is a past recipient of Canada's Top 40 under 40 Award.About UsSteve Dennis is a strategic advisor, keynote speaker, and bestselling author of focused on growth, innovation, and the impact of digital disruption. He is widely considered one of the foremost and influential voices in the retail industry. You can learn more about Steve on his  website.  His #1 bestselling book Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a Forbes senior contributor and on Twitter and LinkedIn. You can also check out his speaker "sizzle" reel here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global eCommerce Leaders podcast, and The Food Professor  with Dr. Sylvain Charlebois.    You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

At many nonprofits, corporate partnerships and peer-to-peer (P2P) fundraising programs live on separate teams with different goals and often competing priorities. But there's a clear connection between the two. Not only can a peer-to-peer fundraising program serve as an entry point for a new corporate partner, but it can also be a great way to deepen relationships with existing corporate partners through employee engagement. Similarly, adding a cause marketing campaign or other social impact initiative can amplify a P2P sponsor's impact.At their core, corporate social impact campaigns and P2P programs empower champions to ask for donations, volunteer and build awareness on behalf of the nonprofit. Plus, when you leverage the two initiatives in tandem, a true win-win-win partnership can be created for all involved.In this episode, EFG's Alli Murphy and the Peer-to-Peer Professional Forum's Marcie Maxwell are joined by Robyn Raphael, Director of Corporate Partnerships for St. Baldrick's Foundation and Amanda Palm, Director of Communications & Partnerships at Sport Clips. The trio discusses how St. Baldrick's signature P2P head-shaving events led to a natural partnership between the childhood cancer charity and the sports-themed hair care franchise and its stylists.In today's episode, we'll explore:How peer-to-peer fundraising can serve as a platform for employee engagementWhat it takes to create & sustain a mutually beneficial partnershipThe importance of listening and trust in a nonprofit-corporate partnershipHow Robyn and Amanda built a strong relationship and how they work together to grow their organizationsElevate Your Social ImpactCheck out our annual conference!Sign up for Engage for Good's newsletterCheck out past podcast episodesAccess free resourcesCheck out our monthly webinarsLet Alli know what you think of the show! (00:04) - Welcome to Engage for Good (00:58) - Worlds Collide! Corporate Social Impact + P2P (02:26) - Introdicing Amanda Palm and Robynand Kent (07:32) - Shaving for Purpose (11:14) - The Right Fit Partner (15:46) - Sustaining through the Pandemic (20:22) - The Partnership Grows (22:55) - Questions of Labor and Retention (31:36) - Trust & Tips (38:42) - Learn More

Raj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of Invisalign, and its Managing Director for the Asia Pacific region. Through his dual roles, Raj has global responsibility for product, marketing, strategy, and clinical teams, as well as for the market development and commercial execution of all Align Technology products and services in the Asia Pacific region. Raj is an engineer by training who spent nearly 22 years at Procter & Gamble after he received his MBA. Today, he considers himself an "accidental marketer" who gets his joy out of serving the business and believes that ordinary people can deliver extraordinary outcomes when they are empowered to do so.In this episode, Alan and Raj discuss the first steps he took when he arrived at Align Technology and how he has transformed the organization to deliver on the brand purpose. Align Technology encompasses several brands (Align Tech, Invisalign, Itero, and Exocad) that combine to provide end-to-end service, from generating interest to helping doctors model and use their products. They operate in a two-sided market by serving consumers and doctors, but a common purpose of "transforming smiles and changing lives" brings the two together. Align Technology is creating a whole new market and modernizing a discipline that has been stationary for hundreds of years. By ensuring the seamless integration of their products, Align Technology is able to increase throughput, drive demand in the general population, and match it in the doctor's office.In this episode, you'll learn:How seamless integrations are increasing throughput and driving demandHow Align is creating a new market and modernizing a stationary disciplineWhere Raj learned his leadership styleKey Highlights: [01:50] Poker pro[02:45] From engineering to CMO[04:50] What brought Raj to Align?[06:30] The huge market opportunity[08:00] Wire-crossed lovers [09:15] The complexity of the system[11:40] Where did Raj start when he got to Align?[13:40] How does purpose make a difference?[11:25] The power of a smile[20:40] Lessons learned [23:30] How Align is keeping the brand authentic[25:00] The transformation needed to bring the vision to life[26:45] Consumer marketing vs. doctor marketing[29:45] Being a market maker[31:45] Personalization and seamless integration to create demand[33:00] Modernizing a stationary discipline[34:50] Measuring the effectiveness of marketing[37:50] Learning to make people feel respected and valued[41:05] Stop and smell the roses.[42:55] AI doesn't preclude thinking.[44:30] Brands to watch[46:15] The pace of innovation is increasing.Thank you to our sponsor:PartnerHero: to waive set-up fees, go to https://www.partnerhero.com/marketingtoday and mention “Marketing Today” during onboarding! Become a member today and listen ad-free, visit https://plus.acast.com/s/marketingtoday. Hosted on Acast. See acast.com/privacy for more information.

Jim Stengel, President/CEO of The Jim Stengel Company, author of Unleashing the Innovators: How Mature Companies Find New Life with Startups, and Grow: How Ideals Power Growth and Profit at the World's Greatest Companies, shares how you can use business storytelling to grow your brand purpose and profits. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park