Business

Inventing an app in our mobile society nowadays can mean fame and fortune for a select few. The motivation behind some of these startups is purely to generate revenue, as are most businesses, but without proper time for growth and development. So what is the difference between a successful startup and an entrepreneur? To explain the variances between the type of effort involved with these two groups is Dr. Dani Babb. She talks about the process of bringing these social creation apps into the marketplace and what it really takes to be a successful entrepreneur.

Whether you’re in the beginning, middle or end of the MBA process it’s important to have a plan in mind after completing the degree. Knowing what career path you want to pursue may be a determinant in your desire to pursue an additional degree. If you’re apprehensive about moving toward the doctoral level, don’t be. Research your options before you get bogged down with the weighted decision to keep going in your education. To clarify a few things concerning continuing education in the business realm we interviewed Dr. Kathleen Irwin. She is the Program Director of the Business Administration program at American Public University. Dr. Irwin shares her insight into terminal degrees, second master’s, and how to increase your marketability after graduating.

Where is the line getting blurred with the love of the game, and it being a business? Brian Freeland, Program Director of Sports & Health Sciences and Sports Management at APU, shares his position on business objectives as well as recent ethics cases in the industry.

A “green” business is one that has adopted certain policies and practices that take into account the environmental impact of the business’ operations. Elizabeth Gray, Chair of the Sustainability Committee at American Public University System, talks about best practices in a green business and ways to be more eco-friendly in the office.

If you’re looking to go into the field of accounting and you’re unsure of the process this is a comprehensive podcast that details everything from licensure, to maintenance of licensure and education. Emily Philippe, full-time instructor in the Accounting and Finance program at APU shares her knowledge on the topics of CPAs and Accountants. Her background is in personal finance, and she’s a registered CPA.

What is branding? It is the process a company or business undergoes to create a specific image or perception in the mind of a customer to grow and differentiate their business. If you are expanding into independent consulting or contracting work you’ll need a baseline to start with for building your brand. This podcast, with branding and solopreneur expert Dr. Dani Babb, goes through the branding process and the necessary steps involved to be successful in this line of work.

Dr. Marie Gould, Program Director for Management at American Public University, discusses what it takes to stay competitive in management, the advantage of having an education in management, and the newest trends for managing within a corporate atmosphere.

In the current business climate professionals are seeking new ways and ideals for conducting themselves. There is a need to be more authentic, but what value does authentic leadership hold within the workplace and what does it mean to lead authentically? We recently sat down with Michelle Maldonado to find out what authentic leadership means to her, what the gaps in leadership are, and where the skills from authentic leadership are being put into practice. Michelle not only identifies the value in these soft skills and the influencing authority that comes through these skills, but also where businesses are using mindfulness and where self-mastery is making its way into school curriculum’s.

Every good business owner needs an arsenal of tech at the ready. If you’re not prepared to handle a server going down, or managing your brand then it’s time you brush up on the essentials. In this podcast below we interviewed Dan Soschin, AVP of Interactive Marketing at American Public University System, on the tools that help him stay afloat with his work. Whether it’s sharing files, managing your contacts, or setting reminders, Dan covers the spectrum of must-haves for a business owner and professional.

Having a brand presence on Pinterest will create another way for new customers to discover your brand. The visual nature of Pinterest invites the consumer into the very core of your brand by giving them an immediate feeling for your company culture and allows them to decide how you will fit into their lifestyle in a way the other social media networks simply cannot. In this special podcast we talk with Barbara Ellis about how to build a loyal customer following and to grow an influencer network on Pinterest.

In this second installment Ron Vlasic 2013 Chairman for AH&LA and Regional Vice President for Kimpton Hotels & Restaurants discusses legislative issues with Marlene Colucci Executive Vice President of Public Policy with AH&LA. Listen to hear how sequestration and the JOLT act impact hospitality.

What is change management? It is an approach to shifting individuals or terms from one state to a desired one. In a growing organization it’s important to understand how to be flexible with the demands of your growing industry, and how to adapt when your company is expanding. To find out more about change management, and the challenges that come along with it, we interviewed Dr. Chad Patrizi. After being with APU for more than 11 years he has a great perspective on seeing a company grow from a handful of employees to more than several hundred.