Podcasts about differentiators

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Best podcasts about differentiators

Latest podcast episodes about differentiators

Remarkable Retail
10 Tantalizing Tips for Tumultuous Times: Surviving Retail's Perfect Storm

Remarkable Retail

Play Episode Listen Later Jun 3, 2025 52:14


In this special edition episode, Michael LeBlanc and Steve Dennis address the unprecedented challenges facing retailers with Steve's "10 Tantalizing Tips for Tumultuous Times." Steve rates current market turbulence at a 9 out of 10, comparing it to COVID-era disruption but noting the added complexity of legal uncertainties around tariff policies.The news segment covers significant retail developments, starting with ongoing tariff turmoil. A U.S. court ruled Trump's tariff policies illegal, creating additional uncertainty for retailers already struggling with implementation. Steve explains how this legal challenge, combined with the administration's failure to secure the promised "90 deals in 90 days," has intensified market turbulence.Earnings season revealed stark contrasts in retail performance. While Abercrombie & Fitch, Costco, and Dick's Sporting Goods posted strong results, Target's struggles were particularly alarming—down nearly 4% compared to Walmart's 4-5% growth, highlighting a major and continuing performance gap between direct competitors. Department stores including Macy's, Dillards, and Kohl's continued their downward trajectory, with most posting negative comps. The episode also covers Hudson's Bay Company's final closure in Canada, with Canadian Tire acquiring the historic brand's IP for $30 million.The second segment focuses on ten essential tactics for survival and growth. The first foundational tips emphasize radical commitment to reality and transparency, urging retailers to honestly assess their situation and act accordingly. Steve advocates for embracing uncertainty and building agility into operations, followed by maintaining innovation through continuous testing despite budget pressures.Customer-focused strategies include choosing your passionate core of fans (inspired by Seth Godin's work), being human-centered while digitally enabled, and prioritizing storytelling over purely functional benefits. Steve emphasizes that people buy a brand's story before they buy the product.Strategic excellence tips include "editing to amplify"—narrowing customer and offering focus to boost signal amid market noise—and conducting comprehensive friction audits of the customer journey. The hosts stress distinguishing between table stakes (necessary but non-differentiating capabilities) and true differentiators that create competitive advantage.The final tip, "cash is king," proves particularly relevant given tariff impacts on cash flow. Throughout the discussion, the hosts acknowledge that guidance must be tailored to individual circumstances—strategies for Walmart differ significantly from those needed by smaller specialty retailers. The episode serves as both a reality check and practical roadmap for retailers navigating what Steve describes as an era of unprecedented uncertainty, volatility, and competitive pressure where strong players are aggressively pursuing market share opportunities. Here is a 10% off code for the CommerceNext Growth Show exclusive to Remarkable Retail listeners: REMARKABLE. About UsSteve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada's Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael's cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.

Navigating Sports Business
119. Vince Kozar - Phoenix Mercury

Navigating Sports Business

Play Episode Listen Later May 21, 2025 38:12


Vince Kozar - President of the Phoenix Mercury - joins us to discuss the evolving landscape of the WNBA, his career journey with the franchise, and what's next for the team following Diana Taurasi's retirement. From front office shifts to player acquisitions, Vince shares insights into how the Mercury are navigating a transformative era.   Timestamps: 1:55 – Inside the Mercury's active offseason moves 5:00 – Reflecting on Diana Taurasi's retirement 15:00 – Vince Kozar's path to team president 20:00 – Impact of new Suns/Mercury ownership 26:50 – Hosting the 2026 Women's Final Four 29:20 - Differentiators for the Mercury 33:50 – Rapid Fire Questions

Safety Culture Excellence®
859: The Differentiators of Excellence

Safety Culture Excellence®

Play Episode Listen Later May 5, 2025 6:37


Hello, welcome to the Safety Culture Excellence podcast, hosted by Shawn Galloway, CEO of ProAct Safety.    This week's podcast is about "The Differentiators of Excellence."  Are you safety metrics integrated into your overarching strategy? https://proactsafety.com/solutions/consulting/strategy-development-and-execution    I hope you enjoy the podcast.  Have a great week!    Shawn M. Galloway "Shared Ownership: Engaging the Subcultures" is available now in all formats!

Dr Leadership
DR Leadership Episode 117- Sales Differentiators Are the Key to Winning

Dr Leadership

Play Episode Listen Later Apr 16, 2025 41:38


The GeekNarrator
Can Math simplify incremental compute?

The GeekNarrator

Play Episode Listen Later Apr 6, 2025 77:13


In this episode of The Geek Narrator podcast, Lalit Suresh, CEO of Feldera, joins us to share insights on incremental view maintenance and its significance in modern data processing.We have discussed the challenges posed by distributed systems, the mathematical foundation of DBSP, and how Feldera's architecture addresses these challenges. Performance optimization, handling late events, and the future of stream processing, the importance of SQL in creating efficient data workflows - its all in here.Chapters00:00 Introduction to Incremental View Maintenance06:30 Challenges in Distributed Systems11:46 Batch Processing vs Stream Processing16:27 Understanding DBSP: The Mathematical Foundation27:46 Architecture of Feldera and Data Flow39:23 Partitioning and Storage Layer in Feldera42:51 Understanding Co-Design Storage Layers45:52 Foreground and Background Workers in DBSP49:16 Tuning Background Workers for Performance49:41 Synchronous Compute Model and View Propagation51:35 Zsets and Batch Processing in Stream Workloads54:00 Data Model Optimization in Feldera57:22 Handling Late Events and Lateness in Feldera01:01:18 Watermarks and Lateness Annotations01:04:20 Error Handling and Idempotency in Feldera01:11:05 Feldera's Differentiators and Future Roadmap

Swimming with Allocators
Is the Future of Venture Capital in the Hands of Emerging Managers? Featuring Laura Thompson of Sapphire Partners and OpenLP

Swimming with Allocators

Play Episode Listen Later Apr 2, 2025 50:18


Highlights from this week's conversation include:Laura's Journey to Allocator (1:05)Differentiators of Sapphire Partners (6:35)Advice for New Allocators (9:54)Shifts in Manager Selection Focus (11:41)Understanding the Underwriting Process (14:57)Balancing Emerging and Established Managers (16:09)Characteristics of Successful Emerging Managers (18:04)The Importance of Fund Size and Strategy (20:11)Insider Segment: Trends in Venture Structures (27:11)Consolidation of Relationships in Fundraising (29:02)Emerging Managers and LP Categories (32:09)Evaluating Established Firms (35:26)Portfolio Construction Guidance (38:38)Reserves Strategy in Venture Capital (41:20)Challenges of Co-Investment Strategies (43:40)Sapphire's Resources for LPs (45:11)Importance of Feedback and Strategy (48:20)Final Thoughts and Takeaways (49:56)Sapphire Partners has been investing in early-stage venture capital funds since 2012 and seeks to identify and support the “New Elite'' managers across the US, Europe and Israel who are uniquely suited to invest in the next generation of technology category leaders. Through its underlying managers, Sapphire Partners has indirectly invested in over 3,200(6) companies since inception. Sapphire Partners looks to partner with managers across their journey as a GP and is focused on adding value beyond its capital commitments through value-add services, industry insights, and its efforts to demystify the ‘LP Perspective' through the OpenLP initiative. Sapphire Partners is part of Sapphire, a specialized technology investment firm with more than $10 billion in assets under management across three distinct strategies and with team members across Austin, Menlo Park, San Francisco and London. To learn more, visit https://sapphireventures.com. Sidley Austin LLP is a premier global law firm with a dedicated Venture Funds practice, advising top venture capital firms, institutional investors, and private equity sponsors on fund formation, investment structuring, and regulatory compliance. With deep expertise across private markets, Sidley provides strategic legal counsel to help funds scale effectively. Learn more at sidley.com.Swimming with Allocators is a podcast that dives into the intriguing world of Venture Capital from an LP (Limited Partner) perspective. Hosts Alexa Binns and Earnest Sweat are seasoned professionals who have donned various hats in the VC ecosystem. Each episode, we explore where the future opportunities lie in the VC landscape with insights from top LPs on their investment strategies and industry experts shedding light on emerging trends and technologies. The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.

The Distribution by Juniper Square
Special Series: Lower Middle Market Alpha with Jerome Nichols - President of Standard Real Estate Investments - The Real Estate Operators Edge: Access, Strategy, and Scale

The Distribution by Juniper Square

Play Episode Listen Later Mar 14, 2025 36:29


Jerome Nichols is President of Standard Real Estate Investments, where he is focused on new business development and investment sourcing, in addition to his involvement in all major decisions pertaining to the business.  Prior to co-founding Standard Real Estate Investments, Jerome spent six years at CBRE Investment Management as a Senior Director and Deputy Portfolio Manager of the CBRE GI U.S. Development Partners Fund Series. In this role, he served as the lead development sourcing officer for CBRE GI Americas and sourced $6 billion in deal volume. He was actively involved in several initiatives at CBRE GI, including his role as the Chair of the Social Impact Counsel.  In addition to his time at CBRE, Jerome spent six years with The Bozzuto Group, a vertically integrated multifamily development and operating company. He is also a former professional football player.  Jerome is an Alumnus and active supporter of the Robert Toigo Foundation. He received an MBA from the University of Chicago Booth School of Business and a Bachelor of Science in Business from Wake Forest University. Links: Standard Real Estate Investments - https://www.standardrei.com/ Jerome on LinkedIn - https://www.linkedin.com/in/jerome-nichols-standard Brandon on LinkedIn - https://www.linkedin.com/in/bsedloff/ Juniper Square - https://www.junipersquare.com/ Topics: (00:00:00) - Intro (00:01:36) - Jerome's Background and Career Journey (00:04:00) - Launching Standard Real Estate (00:06:34) - Standard Real Estate's Vision and Strategy (00:10:42) - Navigating Challenges and Lessons Learned (00:17:24) - The Role of Strategic Capital Partners (00:21:38) - Standard Real Estate's Current Focus and Differentiators (00:29:19) - Future Outlook and Closing Remarks

World of Marketing
Women of Power Episode 8: Getting in the Zone With Traci Scudder

World of Marketing

Play Episode Listen Later Feb 28, 2025 28:57


Traci Scudder is a solo practitioner based outside of Washington, D.C., specializing in land use and zoning, particularly real estate development law. She has built a strong reputation for providing flexible, client-focused legal services in a highly niche field of law. We're going to explore what sets her apart, the challenges of navigating zoning law, and the importance of resilience in the legal field. Let's dive in! Here's a Glimpse of What You'll Learn 0:00 Preview - The Business Zoning Blues 1:07 Introduction 2:54 Traci's Start in Zoning Law 5:18 The Path Not Taken 6:45 Traci's Differentiators 8:11 Location, Location… 10:25 Zoning Law Misconceptions 12:49 The Business Zoning Blues 17:29 When Traci Went Solo 20:57 A Country Girl in the City 22:54 The Promise 25:15 The Announcement Traci, with all her years of experience, brings a level of sophistication and professionalism to her field of law. That's not to ignore her commitment to fair and compassionate treatment for her clients. When you work with Traci, you're working with a powerhouse who can get things done and get your real estate zoning issues resolved. She explains to Tom that zoning can be a long-term process, so it only makes sense you work with a lawyer you respect and appreciate. You will get that exact experience with Traci. Step forward in life by contacting her about your real estate legal needs today. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Traci Scudder of Rees Broome This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

World of Marketing
Episode 257: Outsourcing HR Correctly With Mark Sinatra

World of Marketing

Play Episode Listen Later Feb 7, 2025 32:25


Mark Sinatra is the CEO of Aspen HR. Mark has an extensive track record of leadership in the HR and business world. With an MBA from the Wharton School and a background in consulting and investment banking, Mark has made significant contributions to his industry and community. He has a passion for wellness and longevity, and we're going to hear more about this, as well as Mark's professional journey and leadership views. Let's get started! Here's a Glimpse of What You'll Learn 0:00 Preview - Risk Mitigation With HR 1:08 Introduction 3:07 Mark's Life Prior to Aspen 4:57 The Unemployable MBA 7:56 From Sale to Acquisition 11:50 The Value of Good Leaders 14:30 Risk Mitigation With HR 16:05 Aspen HR's Differentiators 22:33 Aspen HR's Website 23:47 Hiring the Right Workers 26:40 The Hiring Mindset 30:06 Wrap Up Aspen HR provides white-glove service with a commitment to providing the best experience for clients and their employees. Having served businesses across all verticals from life sciences to fintech, Aspen HR has a solution catered to your business needs and situation. Contact them today to learn more about how they can get your company's gears running efficiently. Speakers Featured in This Episode - Tom Foster of Foster Web Marketing- Mark Sinatra of Aspen HR This episode is brought to you by Foster Web Marketing. Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices. Our award-winning marketing and systems solutions are what set us apart from everyone else.

The CleanTechies Podcast
#231 How to Cut Costs AND Eliminate Emissions in Homes [BY 90%+] w/ Jane Melia (Harvest Thermal)

The CleanTechies Podcast

Play Episode Listen Later Jan 23, 2025 27:05


Jane Melia is the CEO and Co-Founder of Harvest Thermal, revolutionizing home heating with heat batteries.Jane's journey began with a vision to make home electrification both cost-effective and climate-friendly. Harvest Thermal has developed a patented system that combines heat pumps with thermal storage, reducing household emissions by 90% and energy bills by 30%, all while providing unparalleled comfort.Here's the kicker: Jane and her team have successfully navigated the challenges of hardware deployment, secured millions in grant funding, and built a business that's not only scalable but also grid-friendly and future-proof.With heating and hot water responsible for 10% of global emissions, Harvest Thermal is tackling one of the toughest climate challenges, turning it into a win for homeowners and the planet.Get the full episode today to hear:How Harvest Thermal is cutting bills and emissions while keeping homes cozyThe secrets to scaling hardware technology in a competitive marketWhy heat batteries are the key to making electrification affordable and sustainableHow Jane balances product innovation with deployment strategy to drive impact at scaleDon't miss a moment! If you want to get the full discussion, become a paid subscriber today or redeem your trial upgrade to test it out. 

You, Me, and Your Top Three
Riding the Wave of Disruption (WSG David Raminick)

You, Me, and Your Top Three

Play Episode Listen Later Jan 22, 2025 41:18


Host Gregg Garrett sits down with David Raminick, CEO and Co-Founder of Proficy Digital, to discuss disruption in the automotive marketing space. David also shares his “Top 3”: His wife, who encourages his entrepreneurial spirit; Kevin Burke, who encourages him to “speak it into existence”; Hal Widlansky, who sheds light on how to raise funds; Steve Pitsillos, who can see new models emerging; and Jordan Walters, who helps smooth the highs and lows. And you have to hear what he says about forcing “alone time”. . SHOW HIGHLIGHTS During this episode: (0:00) Introduction (1:09) View AI from two lenses (3:29) Meet David and Proficy Digital The “Top Three”: (6:33) David's wife: Knows him well enough to encourage his entrepreneurial spirit (11:59) Kevin Burke: Ecourages him to “speak it into existence” (15:36) Hal Widlansky: Sheds light on how to raise funds (17:27) Steve Pitsillos: Can see new models emerging (20:33) Jordan Walters: Helps smooth the highs and lows Other Points of Interest: (23:14) Proficy Digital and the automotive space (29:30) Differentiators, AI and Creatives (34:36) Channels and changes You Have to Hear This: (38:37) Forcing “alone time” . LINKS AND RESOURCES David Raminick: LinkedIn Proficy Digital: Website | LinkedIn Gregg Garrett: LinkedIn | Twitter | About CGS Advisors: Website | LinkedIn

Web3 with Sam Kamani
214: AI-Powered Meme Coins: Raghu on Kava's Hard.fun Revolution

Web3 with Sam Kamani

Play Episode Listen Later Jan 22, 2025 30:37


In this episode of Web3 with Sam Kamani, I chat with Raghu, Developer Relations Engineer at Kava.io and the driving force behind Hard.fun, an AI-powered meme coin launchpad. We discuss: Meme Coin Ecosystem: How Hard.fun simplifies token creation and why community-driven meme coins thrive. AI in Web3: Kava's plans for decentralized AI agents and models. Challenges and Growth: Educating meme coin creators, bridging liquidity gaps, and timing the market. Developer Support: Grants, incubations, and opportunities for builders on the Kava blockchain. Whether you're curious about launching a meme coin, leveraging AI in Web3, or exploring Kava's ecosystem, this episode has it all. Key Timestamps [00:00:00] Introduction: Sam introduces Raghu and the conversation's focus on Kava, Hard.fun, and the future of meme coins and decentralized AI. [00:01:00] Raghu's Journey into Web3: From finance and tech to blockchain development. Transitioning into Developer Relations at Kava.io. [00:04:00] What is Hard.fun? An AI-powered meme coin launchpad governed by Kava's HARD token. Simplifying meme coin creation and governance. [00:07:00] Differentiators of Hard.fun: Combining AI and blockchain for seamless user experiences. Decentralized governance and liquidity support for meme coins. [00:12:00] Kava's Decentralized AI Initiative: Developing decentralized AI models and agents. Plans for launching AI-powered solutions by 2025. [00:16:00] Challenges for Meme Coin Creators: Educating founders about bonding curves, liquidity, and market dynamics. The importance of community and narrative in meme coin success. [00:22:00] Developer Opportunities on Kava: Kava Rise: Grants for developers based on TVL. Incubation programs for dApps and meme coins. [00:27:00] Future Plans for Hard.fun: Expanding cross-chain compatibility via Stargate. Attracting users from other blockchain communities. [00:29:00] Closing Thoughts: The importance of timing the market and embracing multi-chain ecosystems. Raghu's advice: “Web3 is all about building—don't stop innovating.” Connect https://hard.fun/ https://www.kava.io/ https://x.com/hard_protocol https://x.com/KAVA_CHAIN https://www.linkedin.com/in/0xraghu/ Disclaimer Nothing mentioned in this podcast is investment advice and please do your own research. Finally, it would mean a lot if you can leave a review of this podcast on Apple Podcasts or Spotify and share this podcast with a friend.Be a guest on the podcast or contact us - https://www.web3pod.xyz/

Pet Sitter Confessional
547: Finding Key Differentiators with Michelle Kline

Pet Sitter Confessional

Play Episode Listen Later Nov 27, 2024 50:04


What makes your pet care business stand out in a competitive market? Michelle Kline, founder of DogCo Launch, shares about the power of key differentiators and how they can make your business irresistible to the right clients. Michelle breaks down what differentiators are, why they matter, and how to identify them in ways that resonate with your target audience. From leveraging client feedback to refining your messaging, she gives actionable strategies for positioning your services uniquely—without overcomplicating your operations. Whether you're looking to refine your offerings or rethink your marketing, this episode is packed with insights to help your business shine. Main topics: Defining key business differentiators Identifying target client avatars Using client feedback effectively Data-driven decision-making strategies Marketing and framing unique services Main takeaway: A differentiator doesn't have to be an entirely new service—it can be how you frame and present your existing services to align with client needs. Did you know your business's unique value doesn't always come from creating something entirely new? A key differentiator can simply be the way you present your existing services to align with what your clients truly care about. Think about how your services solve specific problems or bring joy to your clients—then highlight that! For example, offering a personalized touch, like on-demand walks tailored to healthcare workers' schedules, could be what sets you apart. It's not about reinventing the wheel; it's about helping your clients see the magic in what you already do. About our guest: Michelle Kline is the founder of DogCo Launch - a place where pet care business owners grow and scale. Michelle comes from her own experience in the pet care industry where she grew a 25 person dog walking company during the pandemic, and now helps pet care business owners grow thriving businesses. Links: Facebook: https://www.facebook.com/groups/917885736018212 Website: https://www.dogcolaunch.com Check out our Starter Packs See all of our discounts! Check out ProTrainings Code: CPR-petsitterconfessional for 10% off Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: petsitterconfessional@gmail.com Full show notes and transcript   Sponsored by: ❤️ Our AMAZING Patreon Supporters  Time to Pet Visit: https://timetopet.com/confessional Code: 50% off first 3 months Peaceful Pet Music - Calm Music for Pets

Project Chatter Podcast
S8E188: The Pros & Cons of Professional Institutions & Associations with Adam Boddison

Project Chatter Podcast

Play Episode Listen Later Nov 26, 2024 79:29


In this episode, the conversation revolves around the role of professional bodies in project management, particularly focusing on the APM (Association for Project Management). Adam Boddison, the CEO of APM, discusses the importance of community engagement, the challenges faced by the project management profession, and the impact of AI on the industry. The discussion also touches on career development, the need for a unified approach among professional bodies, and the future of project management in a rapidly changing technological landscape. Takeaways Project management is often misunderstood and needs better representation. Community engagement is crucial for career development in project management. AI will play a significant role in the future of project management. Professional bodies like APM are essential for supporting project professionals. The definition of project success varies and needs to be clarified. There is a shortage of qualified project professionals globally. Project management should focus on people, not just processes. The APM aims to inspire communities to deliver meaningful change. Collaboration among professional bodies can benefit the project management profession. AI literacy is becoming increasingly important for project professionals. Chapters 00:00 Introduction and Welcome 04:56 Adam's Journey into Project Management 06:20 Defining Project Management 08:40 The Role of APM and its Mission 09:55 Expanding APM's Global Footprint 14:49 Choosing a Professional Body for Career Development 17:53 Engagement with Professional Bodies 23:08 Differentiators of APM 27:08 Shortage of Project Professionals 31:50 Addressing the PR Problem in Project Management 36:17 Project Success and Challenges 42:58 Introduction and Discussion on Major Infrastructure Projects 44:05 The Role of APM and Other Associations in Major Projects 46:56 AI in the Body of Knowledge and the Challenge of Keeping Up 49:30 Collaboration with Government Organizations for Project Assurance 52:58 The Focus on Project Controls in APM 57:13 The Importance of Data and AI Literacy for Project Professionals 01:03:09 The Impact of AI on Project Managers and Project Management Skills 01:09:45 The Future Role of AI as Personal Assistants for Project Professionals 01:14:21 Five Quickfire Questions 01:17:28 Final Thoughts and Encouragement to Join the Project Management Profession 01:18:55 Outtro template A.mp3 Proudly sponsored by⁠ Deltek

The Bold Founder
14: Your Brand is Pretty, But Not Selling? Let's Strategize Crafting your Verbal Brand

The Bold Founder

Play Episode Listen Later Nov 20, 2024 26:32 Transcription Available


There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led them there but your verbal branding is the part that makes your business irresistible and enticing to everyone who lands on it. Your visual brand is what's getting people to turn their heads and notice your business and your verbal brand is what's getting them to stay and buy something.So today, I want to talk about my bread and butter of My Write Hand Woman and one of my favorite topics: crafting your verbal brand. In this episode we are going to break down your mission statement, company one-liner, [00:02:00] problem, articulation, solution, articulation, differentiators, ideal client avatar, product suite articulation, brand values, headline bank, Instagram bio, founding story, founder bio, brand voice, and brand voice application. ( I added all this in for SEO) I know it sounds like a lot, but in this episode, we're going to break it down and dig into each one in this bite-size episode! For more on brand strategy check out Episode 4: HERECheck out the: Crafting Your Verbal Brand WorkbookChapters:2:33 Your Founder Mission Statement  4:07 Company One Liners for Founders5:23 Problem Articulation for Founders6:56 Solution Articulation for Founders8:12 Differentiators for Founders9:34 Ideal Client Avatar for Your Business 12:29 Product Suite Articulation for Your Business 15:07 Headline Bank for your Business15:43 What's Your Founding Story? 17:00 Instagram bio for Founders18:07 What's in Your Founder Bio? 19:10 Finding Your Brand Voice for your Business Wanna connect with me? DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio: @mywritehandwomanSet up a call and check out the website!

smj:  school marketing journal
192: Discovering your differentiators – Interview with Clayton Johnston

smj: school marketing journal

Play Episode Listen Later Nov 8, 2024 19:42


School Marketing Journal with Brad Entwistle and Andrew Sculthorpe In this special interview, we dive into a case study of how one school has successfully differentiated itself from the competition. Clayton Johnson, Director of Admissions at Brentwood College in British Columbia, Canada, shares the College's journey of developing 11 differentiators which align with the College's values, enabling Brentwood to clearly define who they are and what they stand for.   Get in touch at smj@imageseven.com.au

XChateau - Navigating the Business of Wine
Building brand ambassadors through hospitality w/ Meaghan Frank, Dr. Konstantin Frank Winery

XChateau - Navigating the Business of Wine

Play Episode Listen Later Oct 18, 2024 46:26


As the pioneer of Vitis Vinifera in the Eastern US, Dr. Konstantin Frank is one of the key leaders of the Fingers Lakes region in New York. Meaghan Frank, a fourth-generation vintner, has been leading the charge to evolve its hospitality program to create brand ambassadors for the winery and the region. Its 1886 Wine Experience has won Best Wine Tour by USA Today in the last two years. Meaghan breaks down their hospitality program and its impact on their business. Detailed Show Notes: Finger Lakes region, NY - 150 wineries (of 400 in NY), NW NY State - 5 hrs from NYCSkinny, deep lakes that moderate weatherGlaciers left diverse soilsTourism-driven, seasonal visitors (spring to fall) for lakes, hiking, close to Niagara Falls, Corning Museum of GlassDr. Konstantin Frank - PhD in Viticulture from Odesa, Ukraine; a grape scientist; fled to NY during WWII35 years of cold climate grape growing experience when moved to NY1st to plant vinifera in Eastern USPlanted experiment station in the 1950s - 68 varieties, including Furmit, Pedro Ximenez, and Touriga Nacional) to research what would work bestDr. K Frank Winery17 vinifera varieties → 40 wines60% wholesale, 40% DTC40 states, 9 export markets (5%, incl Japan, Aruba (lots of NY visitors), UK)DTC 60% e-commerce (driven by wine club), 40% hospitalityHospitality programThe goal is to create brand ambassadors and loyalty, get the word out about the Finger LakesInspired by Australian hospitality programs - private, educational~40k visitors/year (#1 PA - 1 hour away, NJ, OH, NY core markets) - all seated, paidPre-pandemic - ~80k visitors/year for free bar tastingsMoved to an experience-driven program with wine educators, take advantage of lake viewThree experiences: Eugenia's Garden - modeled after great grandmother's garden, most casual, can do a la carte glasses/bottles/flights; enables people to enjoy the day; targets a younger demographicSignature Seated ($15pp) - most popular, educational, 1 hr, 6 wines, 5 different themes that are part of the winery's story (e.g., traditional sparkling, Riesling pioneer, groundbreaking grapes, red wines)The 1886 Wine Experience ($75pp) - only May-Oct, 2-2.5 hrs, led by wine educator, a tour of the vineyard, sparkling and still wine cellars, seated tasting of 4 wines with bites, followed by additional tastings; won best wine tour by USA Today last 2 years; lots of 1st-time visitors book 1886 due to unique natureLessons learned - used to do 6 wine flight w/ bites, which was too many; did themed months (e.g., sparkling) - did not work with mostly touristsDifferentiators - spend lots of time, has a separate private space for 1886Wine club evolutionUsed to have people pay upfront for the year - bigger barrier to signing up, always feel like “playing catchup” to ensure value delivered, concentrated work during shipment periodsMoved to more subscription model - quarterly, 3 wines w/ default package, fully customizable, no upfront fee, 20% discount on wines, and get free tastings (no limit)8% club conversion - the only way to get free tastings now, used to waive w/ 4 bottle purchaseLocals small portion of the club - pickup option only 10%, PA #1Avg tenure 1.5 years, seeing it extend with the new club modelPopular winesHospitality - Rkatsiteli #1, traditional method sparklingWholesale - #1 & #2 - dry & semi-dry RieslingRiesling 60% of production, traditional method growingIncreasing issues around climate change - 2023 had the largest spring frost in history, increasing water issues Get access to library episodes Hosted on Acast. See acast.com/privacy for more information.

Unsupervised Learning
Ep 42: CEO of Grammarly Rahul Roy-Chowdhury on the Future of Communication, Impact of LLMs and How Grammarly Does Eval

Unsupervised Learning

Play Episode Listen Later Sep 6, 2024 51:21


If you don't know Grammarly, it's a personalized AI assistant for writing that has over 30 Million Daily Active Users. Grammarly has been building AI productivity tooling long before the most recent GenAI wave and has raised over $400M, with a current valuation of $13B. Rahul believes AI will enable everyone to focus on more meaningful, creative interactions by automating the "drudgery" of daily tasks. It was interesting to hear him talk about how he thinks about competition and his longer-term perspective on how AI will be adopted by the enterprise. [0:00] Intro[1:03] The Future of AI in Human Communication[3:47] Grammarly's Evolution and Product Overview[8:21] Limitations of LLMs[15:31] The Impact of ChatGPT and Future Prospects[23:52] Fine-Tuning AI for User Needs[30:16] Competitive Landscape and Differentiators[39:14] AI in Education[46:25] Over-hyped/Under-hyped[49:57] Most Exciting AI Startups With your co-hosts: @jacobeffron - Partner at Redpoint, Former PM Flatiron Health @patrickachase - Partner at Redpoint, Former ML Engineer LinkedIn @ericabrescia - Former COO Github, Founder Bitnami (acq'd by VMWare) @jordan_segall - Partner at Redpoint

This Week in Pre-IPO Stocks
E145: FigureAI's $675m capital raise, Stripe stock buyback at $70b, xAI Grok 2.0 differentiators

This Week in Pre-IPO Stocks

Play Episode Listen Later Sep 3, 2024 35:37


Send us a text00:19 | FigureAI (humanoid robots)- AI and humanoid robots drive efficiency and will drive cost of goods/services to $0, drive unlimited GDP- $675m raise $2.6b valuation; OpenAI, Microsoft, Nvidia- 10b humanoid robots by 2040- Musk is projecting 16b to 32b humanoid robots, Telsa Optimus is a humanoid robot- humanoid robots fit easily into a human world to easily replace humans11:49 | Stripe- These companies are so big they're doing share buybacks!- Planning new tender offer to repurchase shares from employees- Entire offer financed with Stripe's own cash, a shift from external funding- Generated $615M in free cash flow in June quarter vs. $500M cash burn in 2022- Valuation at $70B (secondary), up from $50B in 2022 and $65B in last tender- Up to 8,000 employees can sell up to $50,000 of vested shares at $27.51/share- Expanding beyond core payments into billing software; segment on track for $500M annual revenue25:39 | xAI- xAI differentiators are becoming clear; real time data, most accurate answers, Musk effect (i.e. unlimited capital)- AI large language model platform business- Released Grok-2 and Grok-2 Mini beta LLMs on X platform- Enterprise API arriving later this month- Top-four position on LMSYS chatbot leaderboard- Grok-2 Mini: efficient, ideal for speed/resource-critical scenarios- Focus on expanding multimodal understanding- Available to Premium/Premium+ subscribers on X at $8/month- Secondary market valuation: $25.7B (+6.9% vs May 2024 round)

Let’s Set Your Table Podcast
Ep. 15 - Clarifying the Confusion: Biodegradable vs. Compostable

Let’s Set Your Table Podcast

Play Episode Listen Later Sep 3, 2024 31:11


In this episode of Let's Set Your Table, the hosts discuss green and sustainable disposables with their guests from Eco Products. Our guests for this episode were Toby Alves, Product and Zero Waste Specialist with Eco-Products and Nicole Geletka, Regional Sales Manager with Eco-Products. They aim to clarify the confusion around terms like "biodegradable" and "compostable" and educate owner-operators on waste diversion and the benefits of using certified compostable packaging. The guests explain the differences between biodegradable and compostable materials, emphasizing that compostable items break down quickly and leave behind beneficial compost, while biodegradable items take longer and may leave residuals. They also highlight the importance of proper sorting and the role of signage in waste diversion. The guests offer their services and support to help operators make the transition to more sustainable practices!   Key Takeaways Compostable items break down quickly and leave behind beneficial compost, while biodegradable items take longer and may leave residuals. Compostable products are more strictly regulated with clear standards, while the term biodegradable is less regulated and can be misleading. Proper sorting and signage are important for successful waste diversion. Eco Products offers a range of new and innovative products for operators looking to transition to more sustainable practices. The cost of waste diversion and composting depends on the market and contract negotiations, but it can lead to cost savings and environmental benefits. Sound Bites: ** "Compostable materials are designed to break down quickly and leave behind beneficial compost, while biodegradable materials take longer and could leave residuals." ** "Compostable items need a specific composting environment to break down properly, while biodegradable items may break down in a wider range of environments." ** "Compostable products are more strictly regulated with clear standards, while the term biodegradable is less regulated and can sometimes be misleading."   What we discussed: 00:00 - Introduction and Discussion of Green Disposables 05:26 - Roles and Value of Product and Zero Waste Specialists 07:53 - Eco Products' Differentiators and Commitment to Sustainability 13:52 - Educating Operators on Waste Diversion and Composting 17:52 - Clarifying the Differences: Biodegradable vs. Compostable 23:57 - Taking the Next Step: Entry Points for Operators 27:03 - Cost Considerations and Services Offered by Eco Products 29:35 - New and Exciting Innovations from Eco Products   Links:  Explore innovative industry leading green compostable packaging solutions at : https://www.hodegroup.com The Hode Group Chicago Showroom: hodegroupshowroom.com Let's Set Your Table: Apple Podcasts 

Business Breakdowns
Graco: Mastering The Flow - [Business Breakdowns, EP.178]

Business Breakdowns

Play Episode Listen Later Aug 14, 2024 42:53


This is Jesse Pujji. Today, we're breaking down Graco, a leading manufacturer of fluid handling equipment and industrial products. Graco was founded in 1926 and has become a global leader in the design and manufacturing of systems and components used to move, measure, control, dispense, and spray a wide variety of fluids and powders. If you've ever used a paint sprayer, you might be familiar with Graco's products, but Graco's equipment is used for much more than just household tasks. Its fluid handling systems glue the soles on shoes, pump ink onto bills, lubricate heavy machinery, and even coat Doritos with flavored powders. To break down this $13 billion dollar business, I'm joined by Aaron Wasserman, Managing Partner at Third Period Capital. We discuss Graco's market position, its huge range of SKUs, and what the future might hold. Please enjoy this Breakdown of Graco. Register for the Business Breakdowns x Founders Conference. For the full show notes, transcript, and links to the best content to learn more, check out the episode page here. ----- This episode is brought to you by Ridgeline. Ridgeline has built a complete, real-time, modern operating system for investment managers. It handles trading, portfolio management, compliance, customer reporting, and much more through an all-in-one real-time cloud platform. I think this platform will become the standard for investment managers, and if you run an investing firm, I highly recommend you find time to speak with them. Head to ridgelineapps.com to learn more about the platform. — This episode is brought to you by Public: Invest in stocks, bonds, options, crypto, and more in one place. A High-Yield Cash Account is a secondary brokerage account with Public Investing, member FINRA/SIPC. Funds from this account are automatically deposited into partner banks where they earn a variable interest and are eligible for FDIC insurance. Neither Public Investing nor any of its affiliates is a bank. US only. Learn more at public.com/disclosures/high-yield-account. ----- Business Breakdowns is a property of Colossus, LLC. For more episodes of Business Breakdowns, visit joincolossus.com/episodes. Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com). Disclaimer: This podcast does not constitute an offer or solicitation to buy any securities, investment products, or investment advisory services managed by Aaron L. Wasserman or Third Period Capital. Any such offer or solicitation will be made only at the time a qualified offeree receives a private placement memorandum describing the offering and only in those jurisdictions where permitted by law. Show Notes (00:00:00) Introduction to Business Breakdowns (00:04:00) Introduction to the Episode (00:04:52) First Question - Overview of Graco (00:05:40) Graco's Market and Products (00:06:57) Customer Segments and Sales Strategy (00:09:29) Financial Performance and Growth (00:11:08) Historical Milestones and Leadership (00:14:34) Competitive Landscape and Differentiators (00:23:40) Acquisitions and Future Opportunities (00:26:31) Financial Efficiency and Capital Allocation (00:28:10) Product Development and Cost Management (00:28:53) Company Culture and Productivity (00:30:44) Customer Relationships and ROI (00:40:05) Risks and Challenges (00:43:45) Lessons for Investors and Operators

Pet Sitter Confessional
516: Elevating Your Pet Care Business: From Basics to Differentiators

Pet Sitter Confessional

Play Episode Listen Later Aug 12, 2024 22:06


What does it mean to elevate your pet care business beyond the basics? In this episode, we explore how to transform essential services into exceptional experiences that set your business apart in a crowded market. We discuss the importance of mastering the fundamentals, like communication and reliability, before layering on unique offerings that truly differentiate your services. Learn how to leverage specialized training, customized care, and cutting-edge technology to create standout moments for your clients and their pets. Join us as we dive into strategies that will help you rise above the competition and take your business to the next level. Main topics: Importance of Consistent Communication Building Trust with Clients Differentiating Through Specialized Services Community Engagement and Branding Utilizing Technology in Pet Care Main takeaway: Elevate your pet care by turning essentials into exceptional experiences Links: Check out our Starter Packs Give us a call! (636) 364-8260  Follow us on: Instagram, Facebook, Twitter Email us at: feedback@petsitterconfessional.com Full show notes and transcript Sponsored by: ❤️ Our AMAZING Patreon Supporters  Pet Sitters Associates Visit: https://www.petsitllc.com Code: Confessional

The Online Tutor Business Podcast
How this Tutor Built a 21-State Tutoring Empire – Interview with Cognitutor's CEO Loni Lebanoff

The Online Tutor Business Podcast

Play Episode Listen Later Jul 23, 2024 34:17


In this episode of the Online Tutor Business Podcast, host Joanne Kaminski welcomes Loni Lebanoff, founder and CEO of Cognitutor. Lonnie shares her remarkable journey, from starting as an independent tutor to building a business that spans 21 states and serves over a thousand students. They discuss how Cognitutor uniquely focuses on teaching students life skills alongside their academic tutoring, especially for foster youth and those with special needs. Additionally, Lonnie talks about the importance of systems, marketing strategies, and the mindset shift required when moving from individual tutoring to managing a larger business. Tune in for actionable insights on growing a tutoring business and making a significant impact on students' lives. To speak with a member of our community fill out this form. https://forms.gle/YMqXJ8wLAYaUVecJ6 Link for Full Scope Freelancer Joanne Kaminski | Full Scope Freelancer 00:00 Introduction and Welcome 01:31 Meet Lani Lebanoff: A Tutor's Journey 01:54 Founding Cognitutor: A Mission to Help 03:15 Challenges and Success Stories 05:17 Specialized Tutoring for Foster Youth 08:38 Differentiators of Cognitutor 12:55 Scaling the Business: Hiring and Training Tutors 21:04 Marketing and Growth Strategies 23:33 Reality TV and Future Plans25:33 Advice for New Tutors

Business Of Biotech
Drug Delivery Differentiators with Syncromune's Eamonn Hobbs

Business Of Biotech

Play Episode Listen Later Jul 8, 2024 72:31 Transcription Available


We love to hear from our listeners. Send us a message. Syncromune's Sync-T solid tumor therapeutic platform is, in a word, complex. The company's three phase 1 programs combine T-cell science with a proprietary drug delivery device to target solid tumors, specifically metastatic breast, non-small-cell lung, and castrate-resistant prostate cancers. But, while orchestrating a successful drug/device combination therapy presents unique regulatory challenges and requires a diverse array of in-house skillsets, President and CEO Eamon Hobbs is confident. He's done this before, and Syncromune's lead candidate has just been fast-tracked by the FDA. On this episode of the Business of Biotech, Hobbs shares his perspectives on bringing novel drug/device combination therapies to market, and reflects on a career dedicated to the drug delivery craft and demonstrated by his leadership at Antares Pharma, Delcath Systems, AngioDynamics. Register for Bioprocess Online's Bio Expo Live, being held July 30th through August 1st . This inaugural expo is a fantastic opportunity for biopharma companies and contract manufacturers to evaluate the latest and greatest from the comfort of your desktop or mobile device. Conveniently, we've broken down the lineup into Upstream Solutions July 30th, Downstream Solutions July 31st, and Quality, Analytical, and Data Solutions August 1st. It's absolutely free to register for this series of short, digestible, and interactive sessions -- just hit the links above to register for Bio Expo Live today!

Building Elite Sales Teams
Why Knowing Your Product Differentiators is Crucial for Success

Building Elite Sales Teams

Play Episode Listen Later Jun 28, 2024 34:41 Transcription Available


SummaryLucas Price interviews Pete Scharber on building elite sales teams by honing in on true product differentiators. Pete shares his journey from his early career to sales leadership, emphasizing the importance of honesty in identifying market fits, fostering team camaraderie, aligning compensation with objectives, and navigating tough executive conversations. The episode is rich with insights on authentic leadership, strategic market focus, and boosting sales team morale.Take Aways Honesty and Transparency: Success in sales requires a candid assessment of organizational strengths and weaknesses to determine competitive differentiators.Strategic Focus: Aligning sales efforts with core competencies and long-term strategic goals prevents wasted resources and enhances win rates.Team Dynamics: Building a supportive and motivated sales team hinges on open communication, celebrating wins, and fostering a culture of belief and camaraderie.Effective Compensation Plans: Uncapped and well-aligned compensation plans motivate sales teams to maintain high performance and drive company-wide objectives.Continuous Learning: Learning from both successes and failures, and incorporating these lessons into ongoing strategies, ensures continuous improvement and resilience.Learn More: https://www.yardstick.team/Connect with Lucas Price: linkedin.com/in/lucasprice1Subscribe to our YouTube Channel: https://youtube.com/playlist?list=PLR0BMWoMgPMcHJ4yLLSUhbuafMmdhJTSy&si=tzQz7NFvDdT8Kj8QConnect with Dr. Jim: linkedin.com/in/drjimkMentioned in this episode:BEST Outro

Late Confirmation by CoinDesk
THE PROTOCOL: The Major Narrative in the Blockchain Space | Interoperability

Late Confirmation by CoinDesk

Play Episode Listen Later Jun 17, 2024 29:41


Sergey Gorbunov on Axelar's Focus on Security and Programmability.Follow the show here for more.This installment of "The Protocol," hosts Brad Keoun, the founding editor of The Protocol Newsletter, and tech journalists Sam Kessler and Margaux Nijkerk interview Sergey Gorbunov, CEO of Interop Labs and co-founder of Axelar Protocol, who discusses the partnership with Ripple and the exclusive bridge they are building for the XRP Ledger's new EVM side chain. He emphasizes simplifying user experiences and blending blockchain technology with traditional systems and believes that decentralization is a key factor in the success of interoperability protocols.Chapters | 00:00 Introduction and Background03:34 The Importance of Interoperability06:56 Axelar's Differentiators and Partnership with Ripple13:04 Simplifying User Experiences and Blending Blockchain with Traditional Systems-Sign Up for THE PROTOCOL NEWSLETTER -EPISODE LINKS | Interop LabsAxelar -The Protocol has been produced and edited by senior producer Michele Musso and our executive producer is Jared Schwartz. Our theme song is “Take Me Back” by Strength To Last.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Audience 1st
Human Connection and Customer Advocacy as Differentiators in Cybersecurity | CyberMAYnia Podcast

Audience 1st

Play Episode Listen Later Jun 14, 2024 41:07


In this episode of CyberMAYnia, Dani Woolf shares insights on the challenges faced while applying traditional marketing strategies in cybersecurity, Dani emphasizes the importance of customer research for business growth and customer retention. The discussion also explores the role of generative AI in marketing and how marketing in the cybersecurity space will evolve in the upcoming years. Key Takeaways: Patience and resilience are essential for marketers in the cybersecurity industry, as rejection and setbacks are common. Collaboration between marketers and security practitioners is crucial for mutual success and innovation within the cybersecurity space. Effective marketing strategies in cybersecurity require a deep understanding of the industry and its people, and a focus on community and advocacy. Utilizing AI in marketing can enhance efficiency but must be approached with caution to avoid laziness and maintain quality. Networking, curiosity, and asking questions are key for individuals entering the cybersecurity field, facilitating learning and growth. Join Audience 1st Newsletter Today Join 1700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter

Life Science Success
Innovating Biotech: Enzine's Continuous Manufacturing Platform with Himanshu Gadgil

Life Science Success

Play Episode Listen Later Jun 9, 2024 6:18


In this episode of the Life Science Success Podcast, Don interviews Himanshu Gadgil  from Enzine during Bio International. Himanshu explains Enzine's dual focus on developing biosimilars and their role as a CDMO with a game-changing platform, Enzine X. They discuss how Enzine's continuous manufacturing technology significantly cuts costs and speeds up market access for clients. Himanshu also talks about Enzine's global presence, clientele, and their future plans for expansion in the U.S. and India. Tune in to learn about the innovative approaches Enzine is bringing to the biotech industry.   00:00 Welcome and Introduction 00:07 Overview of Enzine Biotech 00:26 Enzine's Unique Manufacturing Platform 01:08 Clientele and Market Reach 01:41 Timelines and Efficiency 02:08 Future of Continuous Manufacturing 04:22 Geographical Expansion and Workforce 05:02 Enzine's Differentiators 06:10 Conclusion and Final Thoughts  

eCom Pulse - Your Heartbeat to the World of E-commerce.
70. The Process of De-Commoditization with Jesse Wroblewski

eCom Pulse - Your Heartbeat to the World of E-commerce.

Play Episode Listen Later May 22, 2024 35:27


https://youtu.be/VrfXY8FMUb4The focus of today's podcast episode is differentiation, in which Jesse Wroblewski, a marketing expert with over 25 years of experience in the field, shares his unique perspectives.Jesse works tirelessly to help businesses stand out and not just blend in with the competition. His journey began when he realized his unique skills were being lost in a sea of sameness, and he decided to find a way to differentiate his services and help others do the same.In this episode, Jesse shares his insights on the fear of becoming a commodity and how businesses can reclaim their unique value. He introduces us to his concept of "decommoditization" and discusses the importance of differentiation. You'll learn about his process of identifying what makes a brand truly special and how to communicate that to the world.Jesse also talks about his book, "Marketing for Supervillains," where he illustrates how to use creative strategies to outsmart competitors. He shares fascinating stories, like how he almost built a website for the mafia and lived with the most hated band in the world, the Insane Clown Posse.Join us as Jesse explains how to uncover your brand's unique identity and connect with your audience in a way that sets you apart from the rest. This episode is packed with practical advice and inspiring stories that you won't want to miss!It's better to be different than to be better!Website: https://www.vimmi.netEmail us: info@vimmi.netPodcast website: https://vimmi.net/ecom-pulse-podcast/Talk to us on Social:LinkedIn Vimmi: https://il.linkedin.com/company/vimmiLinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/YouTube: https://www.youtube.com/@VimmiCommunicationsGuest: Jesse Wroblewski, DIFFERENTIATOR | SUPERVILLAIN (allegedly)LinkedIn: https://www.linkedin.com/in/jesse-wroblewski/Decommoditized - https://www.decommoditized.comTakeaways:Differentiation is crucial in branding to stand out from competitors and avoid commoditization.Appealing to emotions and creating a memorable brand experience is more effective than focusing solely on features.The process of finding a meaningful differentiator involves identifying a fantasy spokesperson, exploring the universe of differentiation, and aligning the differentiator with the target audience.Marketing for supervillains involves using unconventional strategies to outsmart competitors with bigger budgets.The book 'Marketing for Supervillains' provides further insights and examples of successful differentiation strategies.Chapters:00:00 Introduction and Background02:09 The Importance of Differentiation07:28 Creating a Memorable Brand Experience12:47 Marketing for Supervillains23:05 The Process of De-Commoditization26:43 Differentiators vs Unique Selling Propositions32:34 Conclusion and Contact Information

The Digible Dudes
EP174: Revolutionizing Property Management - AI at the Core with Rebecca Kravitz of Elise AI

The Digible Dudes

Play Episode Listen Later May 17, 2024 28:01


In this insightful episode, Rebecca Kravitz, Director of Partnerships at Elise AI, delves into the transformative world of AI-driven property management. From the inception of Elise AI as a pioneer in leasing automation to its evolution into a full-scale CRM powerhouse, Rebecca offers a deep dive into how integrating AI streamlines operations from lead handling to resident management. Join us as we explore the strategic shifts and technological advancements propelling the property management industry into the future. Key Highlights & Takeaways: Innovative AI Integration: Learn about Elise AI's journey from a basic leasing tool to a comprehensive CRM system that manages every aspect of property interaction. Centralization and Efficiency: Discover how Elise AI's platform centralizes operations, reducing response times and enhancing efficiency across multiple properties. Cultural Shift in Property Management: Rebecca discusses the shift from traditional methods to AI-driven processes that cater to a tech-savvy tenant base, emphasizing rapid response and streamlined services. Future of AI in Property Management: Insights into upcoming features and expansions, highlighting the role of AI in negotiating leases and potentially expanding internationally. Curious about how AI can revolutionize your property management approach? Visit Elise AI's website to learn more and get in touch with Rebecca and her team to see AI in action!  Subscribe to the Digible Dudes Podcast for more episodes like this, and join the conversation by sharing your experiences with AI in property management. Digible: ⁠https://digible.com/⁠ Fiona: ⁠https://www.myfiona.com/⁠ Leave a Spotify Review: ⁠https://spoti.fi/3LfoEdU⁠ Leave an Apple Review: ⁠https://apple.co/3AA2zRj⁠ (00:00) Preview and Introduction  (00:55) Elise AI's Branding Revamp (02:12) Elise AI's Elevator Pitch and Decision to Create a CRM (05:53) Value Proposition of Elise AI (07:19) Focus on Centralization and the "Octopus Approach" (11:01) The "Uberfication" of Real Estate and Multifamily (17:03) Personality and Persona Considerations for Elise AI (21:06) Areas of Highest Usage  (24:41) Differentiators, Future Roadmap, and Expansion Plans

Chain Reaction
Michael, Ming and Jason of 0G Labs: Building A Modular Chain Specifically for AI

Chain Reaction

Play Episode Listen Later Apr 29, 2024 55:55


0G Labs is building the world's first modular AI chain that enables on-chain storage of training data, models, and the entire stack for crypto AI. Their DA layer provides high throughput and scalability, with a performance difference of 50,000 times better and 100 times cheaper than existing solutions. They aim to achieve Web2 parity on-chain for AI and promote transparency, traceability, and democratization of AI. 0G Labs is focused on making AI a public good and ensuring verifiability and alignment of models. Their roadmap includes launching the base infrastructure, introducing custom consensus, and expanding AI support and capabilities. Michael's Twitter - https://twitter.com/mheinrich Ming's Twitter - https://twitter.com/spark_ren Jason's Twitter - https://twitter.com/zenghbo Chapters 00:00 Introduction 17:42 The DA Layer: High Throughput and Scalability 29:13 Promoting Transparency and Democratization of AI 38:54 Differentiators of Zero G Labs 51:28 Roadmap and Future of Crypto AI Disclosures This podcast is strictly informational and educational and is not investment advice or a solicitation to buy or sell any tokens or securities or to make any financial decisions. Do not trade or invest in any project, tokens, or securities based upon this podcast episode. The host and members at Delphi Ventures may personally own tokens or art that are mentioned on the podcast. Our current show features paid sponsorships which may be featured at the start, middle, and/or the end of the episode. These sponsorships are for informational purposes only and are not a solicitation to use any product, service or token. --- Send in a voice message: https://podcasters.spotify.com/pod/show/the-delphi-podcast/message

Real Estate Team OS
025 Onboarding and Training As Your Team Differentiators with Nick McLean

Real Estate Team OS

Play Episode Listen Later Apr 9, 2024 58:36


Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribeEpisode 025 of Real Estate Team OS features Nick McLean, Owner and CEO of Nick McLean Real Estate Group, author of Million Dollar Agent, cofounder of Reside Platform, and coach to top teams and team leaders.After serving as a wildland firefighter and 747 pilot, Nick started a team in a new market and grew it from 6 agents and 1 staff to 40 agents and 7 staff, from 100 units to 500 units, and from $0.5M in revenue to $5M in revenue over a 10-year period.Learn how operations in general and onboarding and training in particular differentiated his team - and why those things will matter more for your team in the years to come.Watch or listen to this episode for Nick's insights into:- The need to be in sync as a team- The role of belief statements (relative to mission statements and core values)- Starting a team in a new market and at a time when there were very few teams- Thinking of your business as a manufacturing business and resolving bottlenecks in the flow (with hiring as the last resort solution)- Onboarding, training, and standards as the differentiating factors for your real estate team- Four specific ways to improve training and its value to your team- The critical importance of knowing the game you're playing (and sticking to it)- Why “teams are going to continue to dominate” but how the Pareto principle will wash out teams that aren't lean, tight, agile, and competitiveAt the end, learn how Nick's experience as a wildland firefighter informed the squadron model for real estate teams, where he takes calculated, Storage-War-type business risks, what there's an unlimited budget for, how he gets hours and hours of podcasts and audiobooks in, and when his daughter's on her own with homework.Connect with Nick McLean:- https://www.instagram.com/nickmcleanre/- https://www.facebook.com/nickmcleanrealestateCheck out Nick's businesses:- https://www.nickmcleanrealestate.com/- https://resideplatform.com/Books mentioned in this episode:- Million Dollar Agent by Nick McLean: https://www.amazon.com/Million-Dollar-Agent-Proven-Playbook/dp/B0C9FXJ8K9- Same As Ever by Morgan Housel: https://www.amazon.com/Same-Ever-Guide-Never-Changes/dp/0593332709- The Goal by Eliyahu Goldratt: https://www.amazon.com/Goal-Process-Ongoing-Improvement/dp/0884271951Learn more about Real Estate Team OS: - https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS: - https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos Get subscriber-only episodes instantly, plus email-exclusive insights and guest previews every week - sign up at https://www.realestateteamos.com/subscribe

Your Marketing Department
Why And How You're Getting Your Client Avatar WRONG (and How to Do It Right)

Your Marketing Department

Play Episode Listen Later Mar 29, 2024 26:55


There's an OLD way that people have crafted their client avatar (and you've probably done it that way). Instead of helping, it may be holding you back. There's a new, better way to craft your customer persona ... and it's pretty mind-blowing. Learn the common mistakes most entrepreneurs make when crafting a client avatar. Then transform your understanding of your ideal customer with our cutting-edge approach to crafting client avatars. Discover this technique and how it not only enhances your marketing strategy but also makes content creation effortlessly intuitive. Prepare to have your perspective on client avatars completely transformed, leading to more impactful and targeted marketing efforts. Then join us at our online live class: AI-Powered Marketing Makeover: Refine Your Audience, Differentiators, & Content in 1 Hour, learn more at https://vickywu.us/in-person-and-live-webinar-training-events/ #MarketingStrategy #ClientAvatars #BusinessGrowth #EntrepreneurMindset #TargetAudience ------------------------

The Root of All Success with The Real Jason Duncan
212: Differentiators: Forging Brands with Creative Vision ft. Barry LaBov

The Root of All Success with The Real Jason Duncan

Play Episode Listen Later Feb 28, 2024 50:20


In this riveting episode of "The Root of All Success," the dynamic host, The Real Jason Duncan, engages in a thought-provoking conversation with the distinguished guest, Barry LaBov, a seasoned expert in the realm of creative branding. Together, they delve into the intricate world of Differentiators – the key elements that set successful brands apart in today's competitive landscape. Join The Real Jason Duncan and Barry LaBov as they explore the transformative power of Creative Vision in shaping and elevating brands. Unraveling the secrets behind building a brand that stands out requires more than just a logo or tagline; it demands a visionary approach that taps into the essence of uniqueness. Listeners will gain valuable insights into the importance of creativity in brand development and how a distinct creative vision can be the driving force behind a brand's success. Barry LaBov, known for his unparalleled expertise, shares real-world examples and anecdotes that illustrate the impact of innovative branding strategies. The episode takes a deep dive into the strategies and methodologies that have propelled Barry LaBov's clients to the forefront of their industries. From the inception of an idea to its manifestation in the market, the duo discusses the steps involved in crafting a compelling narrative that resonates with audiences. Whether you are a budding entrepreneur, a seasoned business professional, or simply someone passionate about the art of branding, this episode of "The Root of All Success" promises to be an enlightening and inspiring journey into the world of Differentiators and Creative Vision. Tune in to discover how forging a distinctive brand can be the catalyst for unparalleled success in today's ever-evolving business landscape. Barry's Website Link: www.Labov.com Love the show? Subscribe, rate, review & share! https://therealjasonduncan.com/podcast This episode is sponsored by Dubb. Up your email game and make videos that convert! Get two free weeks and 50% off your first two months with this link: therealjasonduncan.com/dubb Learn more about your ad choices. Visit megaphone.fm/adchoices

High Performance with Josh Phegan and Alexander Phillips

This podcast features Josh Phegan and Alexander Phillips on differentiators that win listings by making people want to use you and pay more for the privilege, and creating a lifestyle that supports performance, consistency, and the drive to always get better.

differentiators alexander phillips
ATX DAO Podcast
Empowering Innovation: Albert Liang's Mission with Bitcoin Startup Lab

ATX DAO Podcast

Play Episode Listen Later Feb 6, 2024 47:29


Summary In this episode, we sit down with Albert Liang, the visionary CEO of Bitcoin Startup Lab, to explore how he's leading the charge in supporting burgeoning Bitcoin startups. Albert shares his journey into the world of cryptocurrency, the inception of Bitcoin Startup Lab, and his passion for fostering innovation within the blockchain space. Through his insights, listeners will gain a deeper understanding of the challenges and triumphs faced by startups in the Bitcoin ecosystem, and how Albert's work is paving the way for a brighter, more innovative future in cryptocurrency. Chapters 00:00 Introduction and Background  05:24 ATX DAO and Bitcoin Startup Lab  12:10 Albert's Journey and Pivot to Bitcoin  20:51 Advantages of Experience and Mentoring  28:37 Catalyzing Innovation on Bitcoin  35:14 Qualities of Successful Founders  38:15 The Value of Money  40:05 Differentiators of Bitcoin Startup Lab  44:09 The Importance of Sequence  45:13 The Transformative Process  46:23 Becoming Aware and Unlearning  51:59 How to Connect with Bitcoin Startup Lab Connect with Albert: X (Twitter): @btc_albert LinkedIn: Albert Liang Medium Post: 2023 Prediction: The Year of Bitcoin Unicorn Startups Bitcoin Startup Lab Website: https://btcstartuplab.com/ To learn more about ATX DAO: Check out the ⁠ATX DAO ⁠website Follow ⁠@ATXDAO⁠ on X (Twitter) Connect with us on ⁠LinkedIn⁠ Join the community in the ⁠ATX DAO Discord⁠ Connect with us on X (Twitter): Mason: ⁠@512mace⁠ Nick: ⁠@nickcasares⁠ Luke: ⁠⁠⁠⁠⁠@Luke152⁠⁠⁠⁠⁠ Ash: ⁠@ashinthewild⁠ Support the Podcast: If you enjoyed this episode, please leave us a review and share it with your network. Subscribe for more insights, interviews, and deep dives into the world of Web 3. Tools & Resources We Love Podcast Recording & Editing - ⁠Riverside FM⁠: We use Riverside FM to record and edit our episodes. If you're interested in getting into podcasting or just recording remote videos, be sure to check them out!

JaffeJuiceTV
The Experience Maker with Dan Gingiss

JaffeJuiceTV

Play Episode Listen Later Jan 11, 2024 65:17


“It's not about grand gestures but about consistently delivering extraordinary experiences in ordinary interactions.” - Dan Gingiss  -------------------------------------------------------------------   In a riveting episode of "Joseph Jaffe is not Famous," I engaged in a thought-provoking conversation with Dan Gingiss, author of "The Experience Maker." The episode was not just a discussion; it was an exploration into the art of crafting customer experiences that resonate and linger long after the interaction is over.  10 Key Takeaways/Insights:  1. Unscripted Authenticity  2. Small Details as Differentiators  3. Empathy in Service  4. Passion Fuels Performance  5. Team Building Through Unconventional Means  6. The Power of Memory in Experiences  7. Siloed Structures as Barriers  8. Digital Transformation and Customer Touchpoints  9. Customer-Centric Employee Empowerment  10. Personal Connection Through Customization -------------------------------------------------------------------     Here are my show notes:    11m - Bricks were heavy; own it versus hide behind it 14m - Lead with passion (and/or have fun) - can you have both? 16m - Start January with a sprint 17m - Chuck E. Cheese 21m - Michael Jordan - over my head (CX learning) 31m - Experience = Talking about it; Remarkable = Worthy of Remark 31m - The perfectly average restaurant 33m - Naturally photo worthy (35m - Forcefeeding the hashtag) 36m - Dippin Dots 38m - I love my....CREDIT CARD???!!! 40m - The smallest...cheapest...SIMPLEST....most valuable things (4 filters) 40m - Extra Ordinary (sounds expensive!); 42m - Elasticity of Experience 43/44m - Flemings 46/47m - Little irritants 51m - Packaging Easter Eggs 55m - Fifedoms; Choppy Experience 1h - Doesn't have to be expensive   -------------------------------------------------------------------   "Enjoy the little things in life, for one day you'll look back and realise they were big things." - Kurt Vonnegut -------------------------------------------------------------------     If you like what you see, please subscribe to the show: bit.ly/subscribetotheshow Learn more about your ad choices. Visit megaphone.fm/adchoices

The Fire Time Podcast
"Office Managers: Differentiators in Organizational Success" by Brandi Biswell (FTM Rapid Reaction)

The Fire Time Podcast

Play Episode Listen Later Jan 9, 2024 18:47


While we prepare Season 12 of the podcast, Tim will be giving weekly rapid reactions to audio articles from The Fire Time Magazine. In this week's episode, Tim reacts to Brandi Biswell's article, "Office Managers: Differentiators in Organizational Success". To hear more audio articles from our magazine, subscribe to the Fire Time Magazine Podcast: https://www.itsfiretime.com/magazine. Read The Fire Time Magazine Reader Edition online: https://magazine.itsfiretime.com. Download The Fire Time Magazine app to get full access to the magazine (for free): https://www.itsfiretime.com/app. Support The Fire Time Podcast financially: https://www.patreon.com/itsfiretime. Nominate someone for the HPBExpo Ultimate Awards Show: https://www.hpbexpo.com/awards/

The Q and A Sales Podcast
How do I sell my differentiators?

The Q and A Sales Podcast

Play Episode Listen Later Jan 8, 2024 7:38


Paul helps you stand out from the sea of choices your customers have by highlighting your key differences. Show Notes Never discount a differentiator. “It's better to lose a deal than discount a differentiator.” When the customer compares your price to your competitor's, acknowledge the difference in price by pointing to the value they will receive with you. Don't bad-mouth the competition. Instead, highlight your strengths that point to your competitor's weaknesses. Use the generic similarities between you and the competitor as a springboard to what makes your solution unique. Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.

Delivering Marketing Joy Webshow
DMJ Ep.472 with Brady Jensen Differentiators are Strengths but not all Strengths are Differentiators

Delivering Marketing Joy Webshow

Play Episode Listen Later Dec 6, 2023 11:43


DMJ Ep.472 with Brady Jensen Differentiators are Strengths but not all Strengths are Differentiators by Kirby Hasseman

The Sales Life with Marsh Buice
797. Leverage the Lack: When Disadvantages Become Differentiators

The Sales Life with Marsh Buice

Play Episode Listen Later Nov 13, 2023 12:55 Transcription Available


On this fiery episode of "The Marsh Buice Podcast," I'm tearing down the house of cards called 'disadvantage' and showing you how to rebuild it into a fortress of opportunity. We're not just scratching the surface; we're digging deep into the heart of what most call setbacks to reveal their hidden power.Here's what I'm laying down today:- Lack as Leverage: I'll explain why having less doesn't mean less chance of success. It means more room to innovate. We're flipping 'lack' on its head and charging headfirst into why it's your best asset.- The Oddball's Advantage: Ever felt like you don't fit in? Good. I'm telling you why that's your ticket to standing out. Being different isn't just okay; it's your secret weapon in a world of clones.- True Grit: Hear my own story of getting knocked down and standing up stronger. Grit isn't taught; it's forged in the fires of life's toughest moments. I'm sharing strategies to turn your pain into power.- FYO - Figure Your Own Sh*t Out: Waiting for a savior? You'll be waiting forever. I'm giving you the FYO formula: Figure it out, fk it up, and then move on stronger. We're about self-reliance and crafting your own damn destiny.Expect raw truths, laughter, and maybe a few cuss words as we delve into what it really takes to flip your disadvantages into the ultimate life hack.Are you ready to challenge the status quo? Tune in now and let's set your life's playlist to 'win.'

The RFP Success Show
Distinction with Differentiators (The ‘M&M' Episode) - EP137

The RFP Success Show

Play Episode Listen Later Nov 2, 2023 6:33


To win business with RFPs, you've got to distinguish yourself from the competition in your response. But what if you don't know what your differentiators are? On this episode of The RFP Success Show, I share my M&M analogy for discovering what makes your company different and better than the rest. I discuss why it's challenging to identify the ‘candy coating' in your own business and explain what question to ask clients and employees to uncover your differentiators. Listen in for insight on what to do if your business lacks a candy coating and learn how to take your business from simple peanut to delicious M&M in your proposal response! Key Takeaways   Why it's crucial to distinguish yourself from competitors in an RFP response What happens when you bore, overwhelm or confuse RFP evaluators The legend of how M&M's got their differentiator—a candy coating Why it's challenging to identify the ‘candy coating' in your own business Why I recommend getting outside counsel to help uncover your differentiators What question to ask employees and clients to discover your differentiators What to do if your company doesn't have a distinguishing candy coating  Connect with Lisa Lisa's Website Lisa on Twitter Lisa on Facebook Lisa on LinkedIn The RFP Success Company on YouTube The RFP Success Company on LinkedIn Subscribe on iTunes Email podcast@rfpsuccess.com Resources  Elaborating on RFP Response Answers: The ‘Baked Potato' Episode on The RFP Success Show EP134 Get on the RFP Success Accelerator Waitlist Book a Call with the RFP Success Company Dare to Be Influential: Maximizing Your Positive Influence While Still Being True to You by Lisa Rehurek The RFP Success Book by Lisa Rehurek The RFP Success Institute

Tying It Together with Tim Boyum
State of controversy: N.C.'s new 2024 congressional maps

Tying It Together with Tim Boyum

Play Episode Listen Later Oct 25, 2023 39:37


This week, Tim talks to two of North Carolina's sharpest political minds, as state lawmakers vote on the final congressional and state maps for 2024 and beyond. The controversial map drawing will certainly draw more lawsuits as North Carolina continues its trend in the spotlight as one of the most controversial redistricting states in the country.  Joining us this week, Democratic Strategist Morgan Jackson who has clients including Gov. Roy Cooper and Attorney General Josh Stein. Jim Blaine, with the Differentiators, is a former chief of staff for Senate leader Phil Berger.

Growth Minded Contractor
S2E12 - What You Need in Your New Hire Playbook

Growth Minded Contractor

Play Episode Listen Later Oct 10, 2023 31:14


Hey and welcome back! This episode dishes on is everything you need in your new hire playbook. Join Ryan and David as they explain the importance of: Story, mission, core values The WHY Product knowledge What your inspection process is CRM process Sales process Post sales process Differentiators & competition knowledge Standards and operating procedures Expectations Tune in again next week!

Mind Your Noodles Podcast
8 Differentiators of The 95 Method

Mind Your Noodles Podcast

Play Episode Listen Later Oct 8, 2023 18:37


Veteran, new and aspiring executives need methods to be successful in their organizations. There are 1000s of leadership podcasts, videos, blogs, and articles but few authors address what to do or how to do it. We have witnessed many executives who are efficient (doing things right), but few executives are effective (doing the right things). We believe this is misguided and aim to remedy the shortfall with executives. This is the 159th episode of the Effective Executive podcast. In this episode, The 95 Method is discussed with a breadown of why it is, "A better way.". Download our Effective Executive Starter Kit.

Revenue Builders
Responding to RFPs in B2B sales with Scott Sinatra

Revenue Builders

Play Episode Listen Later Sep 21, 2023 51:19


Scott Sinatra is the CEO and Co-Founder of Bountiful. Scott is a serial entrepreneur and former senior vice president of worldwide sales at Glassdoor. With deep industry knowledge in HR technology, Sinatra also served as a founding executive and head of go-to-market at Glint, which was acquired by LinkedIn in 2018In this interview, Scott shares his experience responding to an RFP during his time at BladeLogic. He discusses the importance of having a champion within the customer's organization, the need to influence the decision criteria in the RFP, and the value of training and understanding your product and competition. Scott also emphasizes the importance of making a go/no-go decision when evaluating an RFP and the need to prioritize activities that will lead to successHERE ARE SOME KEY SECTIONS TO CHECK OUT[00:01:26] Overview of Bountiful, a referral platform for recruiting[00:03:03] Explanation of how Bountiful works and how scouts can refer candidates[00:09:06] Formation of a committee and funding for the initiative[00:10:11] Surprise of receiving an RFP and the alignment with decision criteria[00:11:14] Conclusion of the RFP discussion and next steps[00:11:14] Scott offers to provide a test plan template for the RFP.[00:23:14] Addendum received with more details on problem to solve[00:24:41] Scott writes another letter declining to participate further[00:25:32] Scott receives a call from the company[00:26:12] Second addendum received with desired changes[00:35:42] Salespeople need to get buyers thinking about their solution[00:36:12] If you didn't write the RFP, your differentiators may not be included[00:37:31] Example of influencing criteria in an RFP to win a deal[00:44:59] Importance of managing the sales process for team success[00:45:40] Introduction and discussion about RFPsADDITIONAL RESOURCESMore tips for handling an RFP as a seller: https://forc.mx/3ELMidQHow to stack customer requirements in your favor: https://forc.mx/48oUxdFHIGHLIGHT QUOTES[00:17:49] “We can either play by somebody else's rules or we can change the game” - Scott Sinatra[00:24:54] "We really appreciate the time, but if this is the criteria you're going to use to make a decision, we're going to respectfully decline to participate further." - Scott Sinatra[00:33:07] "Understand how to set decision criteria. The shopping list of capabilities required to solve pain is fundamental. You need to know your products and services really well, as well as your competition's, so you can differentiate."[00:44:09] "This is a team sport. If you manage a sales process with the idea that you're going to make your team successful, they're going to appreciate that a lot. You'll build a lot of internal credibility, and they'll be more apt to want to help you." - Scott SinatraLearn more about Scott through this link.LinkedIn: https://www.linkedin.com/in/scott-sinatra-b399312/Check out John McMahon's book here: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

DTC POD: A Podcast for eCommerce and DTC Brands
#284 - Mike Xhaxho - From Viral Tik Tok To 10M+ Brand

DTC POD: A Podcast for eCommerce and DTC Brands

Play Episode Listen Later Jul 20, 2023 44:17


On this episode of DTC POD, join hosts Blaine Bolus and Ramon Berrios as they chat with Mike Xhaxho, creator of Waterboy, a popular TikTok account and brand. Mike shares his unexpected journey from starting a personal TikTok account to gaining millions of views and launching a successful product. We chat about the power of storytelling in his videos and the importance of using the right strategies to establish your brand online. We also talk about partnering with creators in consumer businesses, testing before scaling, and how to run effective pre-sales and product drops.We cover:1. Viral TikTok to launch brand2. Building a brand and community3. Creator as a Co-Founder4. Product development and variety5. TikTok, Meta, and Amazon for sales and growth6. Transparency & Authenticity with customers7. Retail expansion plansTimestamps02:13 Entrepreneur journey: finance, fitness, Amazon.05:06 TikTok success to product launch.10:01 Shopify site, simple SMS-targeted page.12:22 First successful video: personal story.15:43 Packaging issues, flavor change, delays.19:10 Similar background, variable metrics, creator role.23:02 TikTok, Meta ads, Amazon reliance.27:52 Ignored algorithm, focused on engagement.31:21 Hero product lacked variety, differentiation.33:17 Transparency, mistakes, cautious growth.36:18 Over-involved in sourcing, logistics.39:54 Product expansion, brand building, retail success.43:35 Waterboy.com bought after six-month pivot.Shownotes powered by CastmagicP.S. Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter! Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more. Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter hereFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok Mike Xhaxho - Co-Founder of WaterboyRamon Berrios - CEO of Trend.ioBlaine Bolus - Co-Founder of Seated

Chrisman Commentary - Daily Mortgage News
5.25.23 Takeaways from Secondary; Aidium's Spencer Dusebout on CRM Differentiators; Inflation Odds Return

Chrisman Commentary - Daily Mortgage News

Play Episode Listen Later May 25, 2023 18:55 Transcription Available


Thank you to Black Knight. From point-of-sale through post-closing, the company's trusted loan origination system, Empower, as well as its integrated, end-to-end origination solutions deliver unmatched capabilities, functionality and support to increase processing efficiencies and lower operational costs for lenders, as well as improve the homebuying experience for borrowers.

BarCode
Unmasked with Nelson Santos

BarCode

Play Episode Listen Later May 5, 2023 38:23 Transcription Available


Pentera is a company that specializes in automated security testing and vulnerability management. Its platform uses a combination of automated and manual testing techniques to identify and prioritize security vulnerabilities in an organization's infrastructure. By doing so, Pentera helps unmask hidden vulnerabilities and provide visibility into potential security threats. Their "Automated Security Validation" component continuously validates cyber defenses. It's a method of testing that is becoming increasingly more popular as attackers have become more sophisticated. In fact, it was recently recognized by Gartner as its own category.Nelson Santos, a Senior SE with Pentera, is a security professional with years of experience in both attack and defense teams. He holds multiple top-tier security certifications and has trained under some of the best known researchers in the field. His interests range from exploit development and vulnerability research to machine learning and artificial intelligence.We engage in a discussion that defines automated security validation, and why it's different from traditional methods of security testing.TIMESTAMPS:0:03:29 - Automated Security Validation: Benefits, Vendor Landscape, and Trends0:05:29 - Effect of Automated Security Validation in the Age of COVID-190:07:11 - Challenges and Best Practices0:12:39 - The Impact of Automated Security Validation Tools on DevOps Workflows0:15:54 - Automated Security Tools for Mid-Sized Enterprises0:17:22 - Automated Security Validation Tools for Enterprises 0:22:09 - Pentera's History0:23:41 - Pentera's Security Validation and Differentiators for Success0:28:07 - Trends in Cybersecurity and Threat Intelligence Integration0:30:15 - Pentera's Rap Battle at RSA and Black Hat Conferences SYMLINKSNelson's LinkedInPentera's - LinkedInPentera's - TwitterPentera's WebsiteDRINK INSTRUCTIONSCANALYZER1 oz Gin3/4 oz Lime JuiceTonic WaterFill a glass with ice. Pour in the gin and lime juice. Top off with Tonic Water.EPISODE SPONSORPenteraCONNECT WITH USBecome a SponsorSupport us on PatreonFollow us on LinkedInTweet us at @BarCodeSecurityEmail us at info@barcodesecurity.com

MarTech Podcast // Marketing + Technology = Business Growth
Determining Your Brand Differentiators -- Angelo Ponzi // Craft Marketing Architects

MarTech Podcast // Marketing + Technology = Business Growth

Play Episode Listen Later Mar 3, 2023 16:54


Founder and Fractional CMO of Craft Marketing Architects, Angelo Ponzi, discusses competitive intelligence and marketing. Though it may seem strange, talking to your perceived competitors can help improve your marketing business. Afterall, you have to know what is already out there to know what you should be offering. Today, Angelo talks about determining your brand differentiators. Show NotesConnect With:Angelo Ponzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.