Podcasts about Interactive marketing

SEASON: 4 EPISODE: 35Episode Overview:Ever feel like you are working hard, but not always smart? This week on Becoming Preferred, we're diving into the world of sales enablement with Dr. Stefanie Boyer, a true expert in the field. Stefanie helps businesses equip their sales teams with the tools, resources, and strategies they need to close deals and boost revenue. She's here to break down what sales enablement really is, why it matters, and how you can implement it in your own organization. Get ready to transform your sales performance with my guest, Stefanie Boyer. Guest Bio: Dr. Stefanie Boyer, Professor of Marketing at Bryant University, is the Co-Founder of RNMKRS, a virtual platform for training and assessing sales talent. She is Executive Director of the Northeast Intercollegiate Sales Competition, linking organizations with top talent, and is the recipient of the prestigious American Marketing Association Sales Educator of the Year Award. Stefanie coauthored The Little Black Book of Social Media, Strategies to Ignite Your Business, Influencer, and Professional Brand. She brings unique and valuable experience to the classroom and to organizations that want to build their client base.Since 2003, Dr. Boyer has held various roles in training and developing sales professionals working in sales and preparing to go into sales. Her expertise leverages self-directed learning philosophies to help organizations get more out of their training resources. What does that mean? Your team will learn more effectively and efficiently and you will see an improvement in performance when you use this approach. Dr. Boyer uses an adaptability approach to training teams to shorten their decision making cycle and capitalize on revenue opportunities.Dr. Boyer created a sales movement at Bryant University with a sales minor, various sales competitions and events, a vibrant sales team and mentorship programs. She strives to bring together the brightest sales students and leading sales organizations in the northeast and expanding around the country for networking, recruiting, competition and skill-building.Dr. Boyer has won several teaching, innovation, research and service awards over the years in the sales field.You can find more information about her research and the training she does in the following outlets: Wall Street Journal, Sales Education Foundation Annual Magazine, Journal of Business Research, Journal of the Academy of Marketing Science, Journal of Selling, International Journal of Education, Journal of Marketing Analytics, Journal of Self-Directed Learning, Marketing Management Journal, Journal of Marketing Channels, Journal of Business to Business Marketing, Journal of Managerial Issues, Journal of Marketing Education, Journal for Advancement of Marketing Education, Academy of Marketing Studies Journal, International Journal of Sales, Marketing and Retailing, and the Journal of Research and Interactive Marketing, among others. B.A., M.B.A., Ph.D. University of South Florida.Resource Links:Website: Website: https://www.bryant.edu/academics/faculty/boyer-stefanieProduct Link:

They explore how brands can unlock revenue through direct messages (DMs), create personalized customer experiences, and use AI-powered storytelling to build authentic relationships.Discover:[00:00:00] Introduction to Mia and Elissa's creative journey and Huxley's origin story.[00:03:00] Why nostalgia and storytelling are key to engaging audiences online.[00:07:00] The transformative power of interactive DMs for brand marketing.[00:15:00] Leveraging chatbots for market research and data-driven decision-making.[00:22:00] The evolution of personal branding in a tech-driven world.[00:31:00] Challenges of being first-to-market and educating clients about innovation.[00:35:00] Where Huxley is headed next and how they aim to inspire change at Cannes.Whether you're a marketer, entrepreneur, or creative, this episode is packed with insights into the future of digital branding.

FLORIAN'S BIO Florian Faber has one of the coolest jobs in the world, he is CEO and on the Board of Directors of MCH Group, which among many endeavors owns, hosts, curates and puts together the incredible spectacles the four Art Basel shows deliver to millions. In June 2024, they concluded Art Basel in Basel, Switzerland, as he calls it “the mothership” and Art Basel Miami Beach is happening this week and weekend in Miami. He joined MCH's company Expomobilia in 2009 as New Business Manager and in 2014 he became Managing Director of Expomobilia (now MCH Live Marketing Solutions AG). In 2019, Florian Faber took over the management of the Live Marketing Solutions Division as a member of the Executive Board of MCH Group and was responsible for the repositioning and growth strategy of the brands MCH Global (Experiential Marketing Agency), MC2 (Brand Experience Solutions Provider) and Expomobilia (General Contractor Building Experiences). Before joining MCH Group, Florian Faber was responsible for Live Marketing Communication & Interactive Marketing in Europe at the Nissan car group. Florian Faber holds an Executive Master of Business Administration (MBA) degree from the University of Zurich. MCH brands include Art Basel Basel, Art Basel Miami Beach, Paris+ par Art Basel, Art Basel Hong Kong, Design Miami, Habitat Jardin, Swiss Bau, Powertage, Weinfestival, Hack Zurich and the company owns spaces that include Messe Congress Center Basel and Messe Zurich.  MCH Group Ltd., is listed on the SIX Swiss Exchange and headquartered in Basel.  It's roots can be traced 108 years back to the “Schweizer Mustermesse” (est 1916) and Schweizer Mustermesse Cooperative (est 1920). In 2000, the Cooperative was converted into a joint stock company, followed by it merging with the exhibition company in Zurichin 2001 under the joint umbrella of MCH Swiss Exhibition (Holding) Ltd. The holding company was renamed MCH Group Ltd. in 2009. FLORIAN RELATED LINKS MCH Profile CEO Appointment Art Basel On Bloomberg GENERAL INFO| TOP OF THE GAME: Official website: https://topofthegame-thepod.com/ RSS Feed: https://feed.podbean.com/topofthegame-thepod/feed.xml Hosting service show website: https://topofthegame-thepod.podbean.com/ Javier's LinkTree: https://linktr.ee/javiersaade  SUPPORT & CONNECT: LinkedIn: https://www.linkedin.com/showcase/96934564 Facebook: https://www.facebook.com/profile.php?id=61551086203755 Twitter: https://twitter.com/TOPOFGAMEpod Subscribe on Podbean: https://www.podbean.com/site/podcatcher/index/blog/vLKLE1SKjf6G Email us: info@topofthegame-thepod.com     THANK YOU FOR LISTENING – AVAILABLE ON ALL MAJOR PLATFORMS

If you manage your brand's social media channels – particularly the replies to your post — you've probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter.What do you, as the brand manager do? Do you hide the reply? Hide both? Or let them stand.The answer has largely depended on your brand's personality and, sometimes, let's face it, the mood that day of the social media manager.But what if there IS a right answer here — if we care about the hard metrics like purchase intent, how should we handle a series of negative comments on social media?That's what Todd Bacile and his colleagues set out to discover. He is an Associate Professor of Marketing at Loyola University in New Orleans. The paper is called “Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery” — it was published recently in the Journal of Interactive Marketing.Today in this deep-dive episode, Tod interviews Dr. Bacile about his findings..

Join host Chris Carril and guest Wendy Ritz Ph.D., AIB-SE Conference Chair, and Dr. Brittney Bauer, Ph.D., AIB-SE Marketing Chair, as they discuss planning the annual AIB-SE conference, the history of X-Culture, and defining a successful international business conference.More info on the 2024 AIB-SE Conference: https://us-se.aib.world/pre-conference/Chris Carril is the Vice President-Tax Planning and Treasury Management for Maritz Holdings in Fenton, MO.  His responsibilities include the company's treasury, tax and risk management functions and he is a licensed Certified Public Accountant in the State of Missouri. He has previously held financial positions at A.G. Edwards, Sigma-Aldrich Chemical Company, and Furniture Brands International. Recently, Chris has joined the Advisory Board of the Boeing Institute of International Business at Saint Louis University. Chris enjoys spending time with his four children and rescue dog, Lyla, enjoying St Louis Muny theatre, and attending St. Louis University Billiken basketball games.Dr. Wendy Ritz is Associate Professor teaching Marketing at Florida State University. She is a fellow with the Direct Marketing Education Foundation and an active board member with the Academy of International Business Southeast Chapter. Her research focuses on the buyer journey in various markets, such as prosumption, business-to-business, international sales and marketing, and across various electronic platforms. She has published in several marketing journals such as Industrial Marketing Management, Journal in Research of Interactive Marketing, and the Journal of Marketing Theory and Practice, The Journal of Consumer Behavior, Marketing Education Review, and the Harvard Business Review.Dr. Brittney Bauer is an Assistant Professor of Marketing in the Quinlan School of Business at Loyola University Chicago and the Director of the Quinlan School of Business Behavioral Lab. She earned her dual Ph.D. in marketing and international business from Saint Louis University in 2019. Furthermore, she received a Certificate for University Teaching Skills from the Center of Teaching Excellence and a Research Methods Minor during her doctoral studies. Dr. Bauer received the 2020, 2021, 2022, and 2023 College of Business Outstanding Research Awards. Her work has been published in well-respected journals such as the International Journal of Research in Marketing, European Journal of Marketing, Journal of Advertising, Psychology & Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Product & Brand Management, and Academy of Management Perspectives. Dr. Bauer has an extensive research pipeline currently under review at top marketing and international business journals, and her work has also been noted in the media. She is an editorial review board member and ad-hoc reviewer for various academic journals. Moreover, Dr. Bauer is an active member of the American Marketing Association, Academy of Marketing Science, and Academy of International Business, and has performed various leadership roles for their respective annual meetings. She has also earned several Best Reviewer and Best Paper Awards at these national and international conferences. https://www.luc.edu/quinlan/faculty/brittneybauer.shtml Visit Guest Wendy Ritz's LinkedIn

Named as an “Architect of Change” by Maria Shriver, Sara Hirsh Bordo is a 15x award-winning filmmaker and Founder/CEO of Women Rising®, listed as "One of the Most Innovative, Interesting, and Purpose-Driven Women Led Startups to Watch” by Inc Magazine. Women Rising® began in 2013 with Sara directing and producing the first TEDxAustinWomen which became the year's most live and on-demand viewed TEDxWomen event around the world. Sara's film directorial debut, A BRAVE HEART: THE LIZZIE VELASQUEZ STORY premiered and won the 2015 Audience Award at SXSW and won awards at all eleven festivals played, received two WEBBY Awards, and secured global distribution via National Geographic, LifetimeTV, Amazon Prime, and iTunes. In 2017, Sara's second film, PROTECT HER, was a first-of-its-kind project, aimed at protecting girls on campus by activating the power of the schools' male athletes and was acquired by Amazon Prime. In 2018, Sara executive produced the animated short TIGHTLY WOUND, which played 25 film festivals worldwide, was acquired by Condé Nast and most recently executive produced the five-time award-winning documentary about deaf access to entertainment, SIGN THE SHOW, acquired by Apple+. She has directed and produced Prevention Magazine's Health and Wellness Summit, The Women's March of Texas, which became the largest gathering of women in Texas history, followed by the Official Women in Football Weekend at Super Bowl LIII in Atlanta, as well as executive produced March for Our Lives NYC, and directed The United State of Women Summit at the Shrine in Los Angeles, keynoted by Former First Lady Michelle Obama. Currently executive producer of SXSW Community Award-winning ConnectHer International Film Festival and consulting director for the Bill and Melinda Gates Foundation-sponsored, ConnectHer Pitch Fest, Sara has written and directed national short films and award-winning campaigns for clients like TOYOTA, ESPN, Paramount Pictures, Sony Pictures, Marvel, Farmhouse Fresh Goods, and University of Texas at Austin's NIKE 360, as well as consulted on many Hollywood film marketing campaigns including Warner Bros.' Wonder Woman franchise and Sony/Marvel's blockbuster Madame Web. In 2024, Sara and Women Rising released the findings of “Autoimmunity and the ‘Good‘ Girls,” the first sociological survey exploring the intersection of empowerment and autoimmunity in American women. The research has been featured by Psychology Today, is being used as curriculum for graduate school, and Dr. Richard Carmona, 17th Surgeon General of the United States, stated, “We are fortunate that Sara has taken this exploration on to inform us all on these gender dynamics of empowerment and health.” Her first book “Autoimmunity and the ‘Good‘ Girls: How the Power to Put Yourself First Can Keep You Well,” sold at auction in a worldwide deal to HarperOne/Harper Collins in August 2024 for release in 2026. Sara and her work have been featured in the books I Am That Girl and The Feminine Revolution, is a member of the Producer's Guild of America and a three-time Juror for Best Documentary. An invited delegate to TED Women, the United Nations Media Day, the Vanity Fair New Establishment Summit, and The Obama White House's Champions of Change Summit, Sara has been nominated twice for Fortune's Most Powerful Women Entrepreneur, and is a member of the Global Wellness Institute Women in Leadership Committee. She has spoken about her creative work and activism at Apple, Google, Facebook, LinkedIn, the Air Force Academy, Women in Film, The Associated Press, and SXSW. Sara and Women Rising's work have been featured in Forbes, The Hollywood Reporter, Bustle, The Washington Post, Women.com, NPR, Fortune, Variety, Women and Hollywood, TCU Magazine, Tri Delta Magazine, Austin Woman Magazine, People, The New York Times, Women to Watch, and The Kelly Clarkson Show. She previously held positions in media and entertainment, including Executive Director of Interactive Marketing at Paramount Pictures, VP of Digital Marketing at MGM Studios, and CEO and Co-Founder of NowLive, which was acquired by Live Media Group. Sara lives in Santa Fe, New Mexico, is Aunt Sissy to 11 nieces and nephews, and Fairy Godmother Sara to three godchildren. To learn more about Sara Hirsh Bordo, her films and Women Rising: Instagram: @sarahirshbordo Facebook and LinkedIn: Sara Hirsh Bordo

FLORIAN'S BIO Florian Faber has one of the coolest jobs in the world, he is CEO and on the Board of Directors of MCH Group, which among many endeavors owns, hosts, curates and puts together the incredible spectacles the four Art Basel shows deliver to millions. Last week, they concluded Art Basel in Basel, Switzerland, as he calls it “the mothership” and Art Basel Miami Beach takes place there every December.   He joined MCH's company Expomobilia in 2009 as New Business Manager and in 2014 he became Managing Director of Expomobilia (now MCH Live Marketing Solutions AG). In 2019, Florian Faber took over the management of the Live Marketing Solutions Division as a member of the Executive Board of MCH Group and was responsible for the repositioning and growth strategy of the brands MCH Global (Experiential Marketing Agency), MC2 (Brand Experience Solutions Provider) and Expomobilia (General Contractor Building Experiences). Before joining MCH Group, Florian Faber was responsible for Live Marketing Communication & Interactive Marketing in Europe at the Nissan car group. Florian Faber holds an Executive Master of Business Administration (MBA) degree from the University of Zurich. MCH brands include Art Basel Basel, Art Basel Miami Beach, Paris+ par Art Basel, Art Basel Hong Kong, Design Miami, Habitat Jardin, Swiss Bau, Powertage, Weinfestival, Hack Zurich and the company owns spaces that include Messe Congress Center Basel and Messe Zurich.  MCH Group Ltd., is listed on the SIX Swiss Exchange and headquartered in Basel.  It's roots can be traced 108 years back to the “Schweizer Mustermesse” (est 1916) and Schweizer Mustermesse Cooperative (est 1920). In 2000, the Cooperative was converted into a joint stock company, followed by it merging with the exhibition company in Zurichin 2001 under the joint umbrella of MCH Swiss Exhibition (Holding) Ltd. The holding company was renamed MCH Group Ltd. in 2009. FLORIAN RELATED LINKS MCH Profile CEO Appointment Art Basel On Bloomberg GENERAL INFO| TOP OF THE GAME: Official website: https://topofthegame-thepod.com/ RSS Feed: https://feed.podbean.com/topofthegame-thepod/feed.xml Hosting service show website: https://topofthegame-thepod.podbean.com/ Javier's LinkTree: https://linktr.ee/javiersaade  SUPPORT & CONNECT: LinkedIn: https://www.linkedin.com/showcase/96934564 Facebook: https://www.facebook.com/profile.php?id=61551086203755 Twitter: https://twitter.com/TOPOFGAMEpod Subscribe on Podbean: https://www.podbean.com/site/podcatcher/index/blog/vLKLE1SKjf6G Email us: info@topofthegame-thepod.com   THANK YOU FOR LISTENING – AVAILABLE ON ALL MAJOR PLATFORMS

Sara is a 15x award-winning filmmaker and Founder/CEO of empowerment production company Women Rising®, named "One of the Most Innovative, Interesting, and Purpose-Driven Women Led Startups to Watch” by Inc Magazine. Sara's directorial debut, A BRAVE HEART: THE LIZZIE VELASQUEZ STORY premiered and won the 2015 Audience Award at SXSW and awards at all 11 festivals it played, received two WEBBY Awards, and secured global distribution playing in over 35 countries via National Geographic, LifetimeTV, and Amazon Prime.In 2017, Sara's second film, PROTECT HER, aimed at protecting girls on campus by activating the power of the locker room, premiered at Carmel Film Fest and acquired by Amazon Prime. In 2018, Sara EP'd the animated short TIGHTLY WOUND, was acquired by Condé Nast, and Sara is currently an Executive Producer on the 2022 winning documentary feature SIGN THE SHOW and ConnectHER International Film Festival.In January 2017, Sara directed and produced the rally of The Women's March of Texas, which became the largest gathering of women in Texas history, followed by the Official Women in Football Event at Super Bowl LIII. In 2018 she EP'd March for Our Lives NYC, and directed The United State of Women Summit at the Shrine in Los Angeles, keynoted by Michelle Obama.Sara's client storytelling work includes national and global work for partners like Toyota, Saatchi & Saatchi, ESPN Women, Hiring Our Heroes, Farmhouse Fresh, and Tri Delta, as well as marketing consulting for Sony Pictures and Warner Bros.' WONDER WOMAN franchise.Sara is a member of the Producers Guild, a 4x Juror for Best Documentary, and on the Women's Leadership Committee for the Global Wellness Institute. A former delegate to the UN and the Vanity Fair New Establishment Summit, and 2x nominee for Fortune's Most Powerful Women Entrepreneur. She has spoken at Apple, Google, and SXSW, and has been featured in Entrepreneur, Forbes, Variety, The Hollywood Reporter, The Washington Post, and The New York Times.Sara previously held positions in media/entertainment including Executive Director of Interactive Marketing at Paramount Pictures, VP of Digital Marketing at MGM Studios, and CEO and Co-Founder of NowLive which was acquired by Live Media Group in 2013.   Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast

This week on The Exit: Among everything Sarah Hirsh Bordo has done in her career, from being a marketing executive at Paramount Pictures and MGM Studios, the owner of several acquired businesses, and a 15x award-winning filmmaker, she might now mostly describe herself as an impact-focused creator. Through her production company, Women Rising®, which was named as one of the most “Innovative, Interesting, and Purpose-Driven Women-Led Startups to Watch” by Inc Magazine, Sara has used her storytelling skills to become an advocate and a mentor for female founders and women-led companies. As far as how she chooses what businesses to get involved with, she says “I start things because I think they're missing. I don't start things because I think I can do them better than somebody else”. While her exits are accomplishments in themselves, she defines her success in entrepreneurship more as building something behind messages she believes are needed. For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit. Sarah Hirsh Bordo is a 15x award-winning filmmaker and Founder/CEO of empowerment production company Women Rising®, named "One of the Most Innovative, Interesting, and Purpose-Driven Women Led Startups to Watch” by Inc Magazine. Sara's client storytelling work includes national and global work for partners like Toyota, Saatchi & Saatchi, ESPN Women, Hiring Our Heroes, Farmhouse Fresh, and Tri Delta, as well as marketing consulting for Sony Pictures and Warner Bros.' WONDER WOMAN franchise. Sara is a member of the Producers Guild, a 4x Juror for Best Documentary, and on the Women's Leadership Committee for the Global Wellness Institute. A former delegate to the UN and the Vanity Fair New Establishment Summit, and 2x nominee for Fortune's Most Powerful Women Entrepreneur. Sara previously held positions in media/entertainment including Executive Director of Interactive Marketing at Paramount Pictures, VP of Digital Marketing at MGM Studios, and CEO and Co-Founder of NowLive which was acquired by Live Media Group in 2013. LinkedIn: https://www.linkedin.com/in/sarahirshbordo/ Website: https://www.womenrising.com/ Website: https://autoimmunesurvey.com/ For a Free Flippa Business Valuation: https://flippa.com/exit -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You'll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Car Guy Coffee Podcast Live at Digital Dealers Interbrew Series feat. Gary MayWelcome to the Car Guy Coffee Podcast Live at Digital Dealers Interbrew Edition, where we interview Dealers, Vendors, Sales Guys and Gals as well as incredible Voices in our industry that are committed to seeing the Upshift and Uplift of our culture. Featured in this episode is Founder and President of Interactive Marketing and Consulting Services, Gary May. Let's Brew! Don't forget to share and subscribe!Brew Brought to you By Our Proud Sponsors At:https://www.drivecentric.comwww.vincue.comwww.fixedopsdigital.comwww.teammxs.com www.m1-data.comwww.321ignition.comwww.purecars.com

Podcast: Purpose-Driven Wealth Episode: Episode 96 - Diamonds - A Cut Above in the World of Investing The most consistent lesson in investing is that all assets carry a certain risk, and price is dependent on the market. Investors are always on the lookout for new asset classes to help diversify their portfolio as a way to enhance risk mitigation.  Join us in this episode of the Purpose-Driven Wealth podcast, as Mo Bina talks to Chris Dessi of Diamond Standard about how they created the first and only regulator-licensed diamond commodities. Learn about how they successfully leveraged the blockchain technology in establishing diamond as an investable asset class.  Here's what you will expect in this episode: A lot of steps to following your passion Dealing with the work-life balance Understanding your time limitations and executing on that Structure and routine help keep you on track. Working with Cormac Kinney – Founder of Diamond Standard The diamond industry, and the supply and demand drivers Leveraging the blockchain technology in Diamon Standard Coin The world's most efficient diamond buyer Democratization of diamonds as an asset class 2% of the mined diamond is a $200 billion market. Correlation of this asset class with traditional investments On investors looking to diversify their portfolio Are there asset specific risks in investing in diamond? An investment vehicle for accredited investors   About Chris Dessi: Chris is the Chief Revenue Officer at Diamond Standard. He is a renowned serial Tech entrepreneur, 3x author, and TEDx speaker. Chris is the former founder & CEO of Silverback Social (sold to Performline, Inc), winning the SmartCEO Future 50 Award in 2016. Chris has a BA in Psychology from Loyola University Maryland and an MS in Direct and Interactive Marketing from New York University. He regularly appears on CNBC, CNN, Fox News, Good Day New York, & FOX BUSINESS's Varney & Co    Chris Dessi Links: Website: https://www.diamondstandard.co/ Reach Out Directly to a Sales Associate: https://diamondstandard.idevaffiliate.com/172.html   Connect with Mo Bina on… Website: https://www.high-risecapital.com/ YouTube: https://www.youtube.com/channel/UC5ISsEKBHlkX7lk9b68SKLA/featured Instagram: https://www.instagram.com/highrisecapital/ Medium: https://mobina.medium.com/ For more information on passive investing in commercial real estate, please check out our free eBook — More Doors, More Profits — by clicking here: https://www.high-risecapital.com/resources-index

Prepare to step into the future of marketing as we discuss the creative ways that brands like 7-Eleven are using Web 3.0 and NFTs to engage their customers like never before. Imagine designing your own slurpee flavor and then minting it as an NFT on a blockchain - sounds fun, right? That's exactly what 7-Eleven did for their birthday celebration, creating a digital co-creation experience that didn't just engage customers, but added a new level of brand association.We don't stop there. The episode also unpacks the potential use of NFTs to transform the travel industry – picture a world where changing a ticket name or registering a pet for a flight is as simple as owning an NFT. With the ability to provide a zero friction experience, Web 3.0 offers more ways for fans to interact with their favorite artists. Imagine being able to request an NFT via a QR code or receiving an NFT in a wallet just by signing up. We even explore the idea of fan-specific apps that allow fans to create identities based on their experiences. So, if you're curious about the future of marketing and fan engagement, this is a must-listen episode.If you like this episode, please help us liking and subscribing on your favorite podcast app.You can follow Nick Casares on TwitterToday's News:7-Eleven's Web3 BdayTravel will create a new wave of Web3 mass adoptionHarry Styles Concert App Takes Fans in More Than One Direction With Blockchain RewardsThis content is for informational purposes only.Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.This content is for informational purposes only. Do check our sponsor Step3 if you want to learn more about how Web3 can help companies create better communities for their users.

Howard Dover University of Texas at Dallas Director of the Center for Professional Sales, Clinical Professor of Marketing and Sales Coach In the past few years, Howard Dover has helped to create one of the fastest-growing University sales programs in the country. As the Director of the Center, he consults with the Center's partners on how to best identify, develop, and coach the rising generation now entering the business world. He also works with partner organizations to discover and deploy best practices in the ever-evolving business environment. The Alumni from his program perform better, have lower attrition, and ramp up faster than their peers as they work with Fortune 500 and start-up tech companies. His areas of expertise include digital disruption at the intersection of sales and marketing as well as sales automation/augmentation, sales enablement, sales recruiting, sales performance, CRM and CLV modeling, and sales coaching. He has been an invited speaker at numerous Sales, Sales Educator, and Marketing Conferences. His work has been published in such journals as the Journal of Interactive Marketing, Journal of Selling, Journal of Applied Business Research, American Journal of Business Education, and Marketing Education Review. ---------------------------------------- This show is sponsored by Leopard Solutions Legal Intelligence Suite of products, Firmscape, and Leopard BI. Push ahead of the pack with the power of Leopard. For a free demo, visit this link: https://www.leopardsolutions.com/index.php/request-a-demo/ Links: #utdsales https://jindal.utdallas.edu/faculty/howard-dover/ The Sales Paradox https://www.amazon.com/Sales-Innovation-Paradox-Harnessing-Performance/dp/1632996243/ref=sr_1_1?keywords=sales+innovation+paradox&qid=1693404833&sr=8-1 https://twitter.com/DrHDover

With three major venues just steps from each other, the Arena District has transformed dramatically over the years into a vibrant, walkable hub for pro sports. Hear the personal experiences and stories of two longtime Arena District personnel, Todd Sharrock (Columbus Blue Jackets, Dir. of Communications) and Dave Redelberger (Columbus Arenas Sports & Entertainment, Dir. of Communications and Interactive Marketing)

The use of humour in social media is a double-edged sword, but luckily, we now have a bit of science to help out.In this abbreviated episode, Tod speaks with Mathieu Beal, an Assistant Professor of Marketing at Grenoble École de Management in France.He and his colleagues have just published a paper in the Journal of Interactive Marketing called “Using Humor to Address Complainers' Online Incivility”.Want more? The full 24-minute interview is available on our Premium Feed.✅ Follow Tod on LinkedIn: linkedin.com/in/todmaffin/

“I would go to any period in time where we didn't have technology phones, no cars and just see the way my mom and dad and they grew up.” - Alex OliveiraAs a transformative leader of multiple successful companies, Brazilian-born Alex Oliveira has helped companies advance their brands by executing interactive marketing campaigns for over 12 years.From SMB's to Fortune 500 brands like Ford & Allstate, Alex enjoys a diverse portfolio of clients.Alex's major passions include adventuring with his wife and 4 kids, investing in startups, and giving back to the community.Click here to subscribe to The Sell My Business Podcast to save time and effort.SELECTED LINKS FOR THIS EPISODEdadpreneuralex@gmail.comPrediqhttps://twitter.com/alexf_oliveiraDadpreneur (@dad_preneur_) • Instagram photos and videoshttps://business.facebook.com/MarketingWithAlex/?business_id=703675936444739Alex F. O. - Founder - Prediq | LinkedInDadpreneur PodcastIf You Build It, Will They Come?: The Golden Path to Lead Generation Success For Your Business: Oliveira, Alex F: 9798758662496The Deep Wealth Sell My Business PodcastCockroach Startups: What You Need To Know To Succeed And ProsperFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy CallContact Deep Wealth: Tweet @JeffreyFeldberg LinkedIn Instagram Subscribe to The Deep Wealth Podcast Email podcast@deepwealth.com Help us pay it forward by leaving a review.Here's to you and your success!

In this episode of Building Brand Advocacy, Paul Archer is joined by Stephan Lukac. They discuss how brands can leverage marketing, personalization, and customer feedback to build customer advocacy.Stephan is a paid media strategist and digital marketer, passionate about driving capabilities forward to uncover new opportunities. He is currently the Marketing Director at INDOCHINO–a retail apparel and fashion company founded on the belief that people don't need to spend a fortune on a custom wardrobe. Before INDOCHINO, he was the Senior Marketing Manager at Best Buy Canada–an omnichannel retailer of consumer electronics, computers, entertainment products, related accessories, and services in Canada. Previously Stephan worked at TD (Toronto-Dominion Bank and its subsidiaries)At TD, he was at first the Project Manager of Interactive Marketing, then the Advertising Manager, then the Manager of Performance Marketing, and later on, the Manager of Digital IQ and optimization effectiveness.LinkedIn: https://www.linkedin.com/in/stephanlukacWebsite: http://www.indochino.comBuilding Brand Advocacy is handcrafted by our friends over at: www.fame.so Hosted on Acast. See acast.com/privacy for more information.

Frost Li, Founder and CEO of Social Chat, discusses ways to increase sales with live streaming. When customers are shopping in a physical store, the experience is very interactive and allows for customer feedback in real time. Many eCommerce brands have started employing interactive marketing tactics to combine elements of virtual shopping with in-store experiences to allow customers to engage with the brand in several ways. Today, Frost talks about what interactive marketing is. Show NotesConnect With: Frost Li: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Frost Li, Founder and CEO of Social Chat, discusses ways to increase sales with live streaming. When customers are shopping in a physical store, the experience is very interactive and allows for customer feedback in real time. Many eCommerce brands have started employing interactive marketing tactics to combine elements of virtual shopping with in-store experiences to allow customers to engage with the brand in several ways. Today, Frost talks about what interactive marketing is. Show NotesConnect With: Frost Li: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alessandra Colaci joined Mailshake as VP of Marketing in 2020. For two years now, she's been leading with an approach to keep things simple and smart. For Mailshake, keeping things simple is important. As a sales outreach tool, they're in a crowded market, so their strategy is to rise to the top with effective simplicity. They also have the advantage of being a marketing forward company with Sujan Patel as CEO. That's something Alessandra really values about her workplace. She tells us about that in the interview. She also shares what she's looking to next, dark social. Dark social a big buzzword right now, but Alessandra is already focusing on how leadership is going to need to change their approach to marketing as it continues to evolve and become more prevalent.Join us every week as we journey to the bleeding edge of the modern tech stack. You'll hear from real experts on how to nail your strategy, build a revenue machine and take your sales to the next level.

Nora moved from the suburbs of Chicago to attend business school at Drake University and graduated with an Integrated Marketing Communications and Direct & Interactive Marketing major and Information Systems minor. Her family background in Commercial Real Estate in the Des Moines and Chicagoland areas spiked her interest in the industry at a young age and gave her the enthusiasm for real estate that she has today. After working actively for two years in residential property management, Nora fell in love with Iowa and decided to make the transition to become an active Iowa Realtor and joined Iowa Commercial Real Estate Association, International Counsel of Shopping Centers, Iowa Restaurant Association and Commercial Real Estate Women of Iowa shortly thereafter. She joined the SVN | CREATE team in 2018 and hopes to bring a strategic, yet personable approach to the commercial buying and selling process.CONNECT WITH NORA:LinkedinFacebook SVN | CREATE:Linkedin YouTubeFacebooksvncreate.com Produced by: Northgate Marketing, Inc. Host: David Allen Tracy  CONNECT WITH DAVID:InstagramLinkedin FOLLOW NORTHGATE:LinkedinInstagramFacebookYouTubewww.wearenorthgate.comSUBSCRIBE TO MIDNIGHT FOOD COMA

In this conversation, we chat with Gene Hoffman, Chief Operations Officer and President at Chia Network. Formerly CEO & co-founder Vindicia, eMusic, PGP, PrivNet. Recognized by the San Francisco Business Times with the “40 under 40 Emerging Leaders Award” in 2012, Gene has deep experience with building companies that disrupt markets. As head of eMusic, Gene was featured on the cover of Forbes Magazine as a member of the July 1999 E-Gang, and named one of the 100 most influential entrepreneurs in technology in Upside Magazine's November 2000 Elite 100. Gene led the acquisition of eMusic by Vivendi/Universal in June 2001. Before founding eMusic Gene was Director of Business Development and Director of Interactive Marketing of Pretty Good Privacy. More specifically, we touch on the early days of encryption, digital signatures, cryptocurrencies, and copyrights. As well as, the evolution of intellectual property management, the mechanics behind subscription infrastructure, how to build an alternative network to Bitcoin's, and so so much more!

John Hancock and Michael Kelley talk to Elizabeth Gotway, the Interactive Marketing & Public Relations Manager for Six Flags St. Louis, about the job opportunities at the park, after that, they're joined by Amy Marxkors just in time for The Curious Case of Kevin Killeen, and later, the voice of the St. Louis Billikins, Bob Ramsey, calls in to discuss and explain the Transfer Portal and how it might effect schools.

There are so many ways interactive marketing can be implemented into your business. You probably are even doing some simple ones already but, let us give you some more examples so you can expand your knowledge further.Have questions? Email us at agency@theglintstandard.comLearn more at: https://glintadv.com/____________FOLLOW US:Blog: https://glintadv.com/blog/Podcast: https://theglintstandard.buzzsprout.com/Facebook: https://www.facebook.com/GlintAdverti...Instagram: https://www.instagram.com/glintadv/LinkedIn: https://www.linkedin.com/company/glin...Twitter: https://twitter.com/glintadvSupport the show (https://glintadv.com/connect-with-us/)

Meet Natalie Marcotullio, the Head of Growth and Operations at Navattic, an interactive product tour platform that allows anyone to create an immersive demo.In this episode, you'll learn how to niche down to your true ICP, execute it effectively on a website redesign, and understand why it's vital in 2022 to improve the buying experience. Enjoy!Notes:- 01:45 The Power of No-Code Interactive Demos- 02:30 How Re-shifting the ICP Led to a Website Redesign- 04:00 Website Redesign: Planning and Execution- 06:20 Integrating the Product Inside the Website- 07:05 Pinpointing the Number-One Use Case- 08:40 The Cheat Code for a Marketer New to a Team- 10:05 Lead Gen on the Old Site vs. the New Site- 10:40 The Numbers Observed After the Website Redesign- 12:35 Advice for Marketers Wanting To Show the Product on the Website- 13:45 How the Website Redesign Affected Sales Calls- 14:30 What's Next for This Initiative- 15:50 The Challenges of Leading a Department of One- 19:45 Lightning Questions 

Today, The Crexi Podcast covers how 2022 will change office acquisitions with David Wheeler and Anthony Trollope of Hartman Income REIT.The Crexi Podcast explores various aspects of commercial real estate in conversation with top industry professionals. In each episode, we feature different guests, tapping into their wealth of expertise and exploring the latest trends in the world of commercial real estate.  In this episode, Crexi's Ryan Schlesinger sits down with David and Anthony, deep-diving into how the pandemic has changed businesses' needs and how both investors and tenants are preparing for 2022's upcoming office trends. Their wide-ranging conversation covers: How different-sized tenants are approaching their office spacing needs in different Texas metros.What principles guide Hartman's investment strategies in the new year and beyond the pandemic.The influx of businesses to Texas and what the state/local governments are doing right to attract tenants.What makes offices attractive to different-sized tenants, including outdoor spaces, flexible space, and other amenities.What's most exciting ahead about the office sector.And much more! If you enjoyed this episode, please subscribe to our newsletter to receive the very next one delivered straight to your inbox. For show notes, past guests, and more CRE content, please check out Crexi Insights.Ready to find your next CRE property? Visit Crexi and immediately browse hundreds of thousands of available commercial properties.Follow Crexi:https://www.crexi.com/​ https://www.crexi.com/instagram​ https://www.crexi.com/facebook​ https://www.crexi.com/twitter​ https://www.crexi.com/linkedin​ https://www.youtube.com/crexi About David Wheeler:David Wheeler serves as Executive Vice President and Chief Investment Officer for Hartman Income REIT Management, Inc. (Hartman) and Hartman Advisors.David has over thirty years of experience in the sale, acquisition, disposition, financing, and leasing of commercial real estate investments. Of his many responsibilities, David sources investment opportunities and oversees ownership transition for shopping centers, office buildings, and industrial properties. He leads the company's capital markets activities, including acquisition, financing, and disposition programs totaling over $1 Billion in transaction activity. He sits on the company's finance committee and spent two years on the firm's leasing committee, during which he directed all DFW leasing activity. He joined Hartman Management in January 2003, following his 16-year tenure with CBRE. During his time at CBRE, David was Vice President in the Investment Services Division where he successfully completed the sale of over nine million square feet of commercial properties throughout the South Central US. David holds an MBA with a concentration in Real Estate from Southern Methodist University and a BS in Civil Engineering with an option in Construction Management from Texas A&M University. About Anthony Trollope:Anthony Trollope is Hartman's Director of Interactive Marketing and has more than 15 years of digital marketing experience.Before joining Hartman, Mr. Trollope was the Director of Digital Marketing and part of the senior leadership team at AMID, Inc., a Houston, Texas-based company specializing in medical devices. During his time at AMID, Inc., Mr. Trollope was responsible for a 7-figure digital ad budget, led the marketing team, and oversaw operations across web strategy, search marketing, social media, and content marketing.Previously, Mr. Trollope was the founder of Trade Intellect Limited, operator of the largest online B2B wholesale networking community and marketplace in Europe, serving over a quarter of a million members. Under his leadership, Mr. Trollope organically doubled the user base four years consecutively and led the business through to acquisition by private equity.Mr. Trollope is a graduate of the University of Portsmouth, England, where he received his Bachelor of Science degree in E-Commerce. 

P.J. Leimgruber a professor of Technologies for Interactive Marketing at USC, influencer marketing master, and co-founder of the creator-centric, short-form video app, Clash.  In this episode, we talk about the rise of the influencer market and the evolution of the creator economy, the best ways to get brands working with creators so both sides are happy, the struggles creators have with making money while growing their channels, and how his app Clash allows creators to monetize content with their most diehard fans, how he gets into his flow state by surrounding himself with smart people that he learns from daily and teaching young people at USC who reignite his young ambitious spirit, the importance of customer development when starting a business, and how he views success as having agency over your time and being able to have the freedom to do what you want to do. Learn more at TheCreativeHaven.com

We are down to single-digit days left in 2021, and to close out this year, the WorkInSports Podcast is looking back at its top expert guests of the show over the past 12 months. We started this look back with former Harris Blitzer Sports and Entertainment Scott O'Neil, who touched on the value of being your authentic self in everything you do. Today's flashback features the Baltimore Ravens' Michelle Andres, who serves as the Senior Vice President of Ravens' Media. Andres' journey to overseeing the Ravens' digital content is not the typical story of going to college, majoring in sports management, working several internships, and landing a gig with a pro sports franchise. Instead, she earned a bachelor's and then a master's degree in political science with a position with the Orlando Magic as their Assistant Director of Interactive Marketing. Andres began overseeing digital content after joining the Ravens as their Director of New Media in 2006 and has kept the franchise current with their sports social media strategy ever since.

In this podcast, Carlos Velasco interviews Dr. Olivia Petit (https://student.kedge.edu/faculty-directory/olivia-petit) about her work on digital sensory marketing and digital multisensory experiences. The interview is based on these articles: Petit, O., Velasco, C., & Spence, C. (2019). Digital sensory marketing: Integrating new technologies into multisensory online experience. Journal of Interactive Marketing, 45, 42-61 and Petit, O., Javornik, A., & Velasco, C. (2021). We eat first with our (digital) eyes: Enhancing mental simulation of eating experiences via visual-enabling technologies. Journal of Retailing. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we discuss the aspect of science identity and how that influences a person's engagement with science communication. References used: Baram-Tsabari, Ayelet, and Bruce V. Lewenstein. “Science Communication Training: What Are We Trying to Teach?” International Journal of Science Education, Part B 7, no. 3 (July 3, 2017): 285–300. https://doi.org/10.1080/21548455.2017.1303756. Carlone, Heidi B., and Angela Johnson. “Understanding the Science Experiences of Successful Women of Color: Science Identity as an Analytic Lens.” Journal of Research in Science Teaching 44, no. 8 (2007): 1187–1218. https://doi.org/10.1002/tea.20237. Davies, Sarah Rachael, Megan Halpern, Maja Horst, David Kirby, and Bruce Lewenstein. “Science Stories as Culture: Experience, Identity, Narrative and Emotion in Public Communication of Science.” Journal of Science Communication 18, no. 05 (October 14, 2019). https://doi.org/10.22323/2.18050201. Seraj, Mina. “We Create, We Connect, We Respect, Therefore We Are: Intellectual, Social, and Cultural Value in Online Communities.” Journal of Interactive Marketing 26, no. 4 (November 1, 2012): 209–22. https://doi.org/10.1016/j.intmar.2012.03.002. Tan, Edna, Angela Calabrese Barton, Hosun Kang, and Tara O'Neill. “Desiring a Career in STEM-Related Fields: How Middle School Girls Articulate and Negotiate Identities-in-Practice in Science: MIDDLE SCHOOL GIRLS' NARRATED AND EMBODIED IDENTITIES-IN-PRACTICE.” Journal of Research in Science Teaching 50, no. 10 (December 2013): 1143–79. https://doi.org/10.1002/tea.21123. Music provided by CommercialMusic in Funk Groove

To Order My ServicesLink To ArticleGovernment Grants Home PageAtheoz Podcast Home Page

711 - Interactive Marketing with Outgrow's Saksham Sharda

Hey everybody, I'm Brian Clapp, VP of Content and Engaged Learning at WorkInSports.com and this is the Work In Sports podcast...  As I talk to young people across the country, there is an undercurrent of panic in their collective voices. It sounds a lot like pressure and fear.   I'm no neuroscientist, but anecdotally is sure seems negative news accumulates in our brains much faster than positive. Using myself as an example, I'll remember the one review giving one star and commenting that the “host has a weird voice and delivery. His questions meander and lack any interesting quality.”  That will stick in my brain FOREVER. It comes up in my subconscious as I write questions, it comes up live during interviews, it comes up during the editing process where I wonder if this person isn't right.  The hundreds of positive reviews lack the power to cut through this dissenting voice.  Now let's spin this to your existence.   Dot com Headline: Unemployment is High!  Sports Hiring Manager: We get 400 applicants for each job!     Podcast host: If you don't get the right experience, you won't get noticed!  The data you have coming at you is discouraging, panic inducing and amounts to pressure. I can hear the message you are giving yourself, “if I don't choose everything perfect, from internships to majors to skill development to networking to interviewing technique...I'll be lost and I will fail.”  Wow. That's heavy. But again, that's the voice I hear coming from the young people I speak with today.   I did a little analysis with this thought in mind. I went through our podcast guests, who as you know are amazing people in the sports industry...and around 37% of them started their careers elsewhere other than sports. Even more than that, around 47% majored in something completely unrelated to their current career.   All of this is to say, take it easy on yourself. Your career is not a straight line, it is not something you can plan out perfectly, it is organic and takes shape as you live through it.   Have a plan, have goals, have accomplishments in mind like building your network and gaining the experience that matches industry demand...but don't be rigid.    Today's guest is a shining example of this pattern. Michelle Andres was a political science major. In fact, she so loved politics she received her Master's in Political Science – Campaign Management.   But then, she didn't love the work itself. I'll let her give you the details...but think about that a second. She didn't do 7 sports internships. She didn't have a vast network of sports connections. But she landed a job with the Orlando Magic as the Assistant Director of Interactive Marketing, and her career has grown rapidly ever since, where she is now the SVP f Ravens Media with the Baltimore Ravens.  Why?   She will explain that, and a whole lot more... here's Michelle Andres.  

I met Jon while interviewing for the role of CMO of the Emirate of Dubai. In this interview we talked about his path to being the chief marketer for the country of Canada. Tomorrow we cover details on how destination marketing differs from more traditional “company marketing”You can also listen to these interviews in your podcast player of choice: Apple, Sticher, TuneIn, Overcast , Spotify. Private Feed (for premium episodes).TranscriptEdward: My guest today is Jon Mamela. Today, we covered Jon's path to CMO. Procter & Gamble, Fairmount, Four Seasons, Destination Canada. Jon is now CMO of Destination Toronto, the partnership that's focused on growing tourism in the greater Toronto area. I'm excited to have this conversation and where it's going to go today. Jon, you were Director of Customer Experience at Four Seasons when you got the CMO role for Destination Canada. How did you get that job from where you were?Jon: The opportunity at Destination Canada presented itself through actually a bit of my past when I was prior to working at Four Seasons, I was with Travel Alberta. An organization who worked closely with Destination Canada at the time. I got to know the National Tourism Group through collaboration, partnership, co-investment in marketing, got to know the leadership and on my time at Destination Alberta, leaving over to go to Four Seasons, I received a call about 2, 2 ½ years into my role at Four Seasons. From then, at the time, the CMO who is ascending into taking an interim CEO responsibility and at the same time they had another individual leave and opened it up as an opportunity to the marketing department and was approached to interview. The opportunity to take and put on the Team Canada Sweater was intriguing enough to do something. You normally don't get too many chances in a lifetime to market an entire country. This enthusiasm, I put my name and the hat, went to the process and was successful in landing the role. Edward: You had destination marketing experience before that role, but in the meantime, you had built out expertise in more end of the funnel even retention marketing. That end of the funnel retention marketing experience at Four Seasons, was that considered valuable or were they really hiring you based on your Alberta experience?Jon: I think a bit of both. I would say that the opportunity with which I had to work in Destination Canada had responsibilities on both ends. In terms of the experience with Destination, our Travel Alberta which was important for appreciating and understanding the industry and the industry dynamics and that upper funnel engagements and approach and strategies. But at the same time, with which the responsibilities and the work that we did at Destination Canada and is still being done, there is lower funnel activity going on and that's working with the trade channels and the conversion channels with which where the path leads a customer to make an actual booking is a very important relationship to hold with the likes of travel agencies, tour operators, OCAs and the like. Having that experience at a hotel side and appreciating that dynamic in mixing and melding the two was invaluable in the time spent at Destination Canada. A bit of both.Edward: Was there any skill you were missing you took that CMO role that you had to develop after you're there?Jon: Yeah. The biggest skill or the opportunity to grow into was the dynamic of when representing a country as large as Canada and complex as it is, the number of partners that we were bringing into the fold to help coinvest and help us go to market was very key. I would say a skill to build was the relationship building and the importance of staying in touch and engaging and building the business case as to why a destination like where I'm now in Toronto to Alberta to Ontario, British Columbia, Vancouver. Why would they come on and market with Destination Canada when they themselves have their own independent brand, they have their own focus strategy, where and how do we add complementary value. The building the business case and building consensus. Clearly having learned a little bit of that at the hotel level and working at a brand level in the hospitality industry, you're doing similar commitment behind building commitment with hotels under your management. But a little bit different when these are pretty independent organizations. With different boards and different mandates. That skill of building the business case to bring everyone in together and operating as Team Canada was something that I would say I didn't have a great deal, a little bit of exposure in Alberta. But during the course of my time was built over my tenure. Edward: Jon, I want to go back to the path that got you there. You grew up in Canada but you chose to go to college in the United States. Someone who also grew up in Canada, I know that's fairly unusual. How did you come to that decision?Jon: It was a pursuit of my interest in playing sports that took me to the United States and there are certainly many Canadian athletes in the US university and college in the CWA system. The opportunity to take my passion playing soccer alongside with the opportunity to go to university took me down to the US. At the time too, when playing soccer while schooling maybe is not as popular as playing hockey in Canada as it still is today. But soccer certainly has grown in popularity. But the opportunity to broaden my exposure to the world, so to speak, in the early ‘90s, getting down to the US, playing on a team of international teammates from around the globe and pursuing my education at the same time got me down to the US at the time when it wasn't too popular thing to do. But invaluable as it led me to continue on my education and to my MBA and then on to Procter & Gamble in Cincinnati. Edward: That's my next question, having done that, you decided to stay in Canada, you went to University of Toronto, how do you think your career path would've been different?Jon: That's a very good question though. Looking back at it in terms of the interesting and if everyone looking back at their career looks at what doors opened at what points in time and who you meet in the circumstances of it. I don't anticipate I would probably have a breath of career maybe in terms of the companies I would've worked for necessarily. Not that P&G isn't here in Canada. Clearly my career took me back to Canada working with the hospitality and tourism industry where I am today for a great extent of it. But I don't know if the same doors would've maybe been made available to me. At the same time, a door can open but you have to be able to make an entrance and make an impact at the same time when it comes to your career and working through past engagements and relationships in your network and the successes you've had. I don't know if I'd be where I am today just based on the nature of where I may have studied and where that would've lent to it. To our question, something tells me there could've been [...] that I could have landed in a similar path and career. But it's probably not, I would probably maybe find myself if either maybe in a banking industry, which is pretty financial services which is pretty significant here in Toronto. Or I had stayed out west, maybe in the agricultural sector or something, who knows where it's quite common. I look back at it and just bewildered a little bit and turns out things always play themselves out when you take a look back at what's been across your desk and what passions and enthusiasm you have and what connections can lead you to. Edward: You started your career at Procter & Gamble. In 1996, you were Brand Manager for Digital Marketing. This was back before even people were even calling it digital marketing. What did you guys call digital marketing back then?Jon: Interactive. P&G Interactive was the group name.Edward: So you're Brand Manager for Interactive Marketing. What were the big problems you were trying to solve back then?Jon: On the group, I had a particular focus on the consumer market intelligence side of the group's focus and working closely with everybody in the small team that we were. It was an interesting time in the sense that we were looking at determining with this advent at this channel what would be the migration and the migration strategy to bring brands under the P&G umbrella into those channels and how do we effectively show as this was always being taunted then, their flaunted story that it was the most measurable channel, you can get the ROI, it's so much better than anything else you could.The degree of which P&G measures and monitors investment in spend for media and programs is extensive and well documented within the organization. This was an improving ground. We considered it the next evolution in step of the new media channel. Like going from print to radio, to radio into television, and to television to internet. This was a means with which we were showcasing the incremental value that was going to be enabled by two way conversations with customers, the building of databases. Unlike we would've been able to build before, the opportunity for different forms of contents, trying to determine the ways with which traditional means of marketing and selling CBG based products was going to work in the ad model spaces and channels that were options that were available then. It was pretty broad. It was really making the compelling case that we needed to be there and it wasn't just an environment for new startups and the like be a technology based startups or content plays that a package goods company could capitalize on the creativity that was permitted. The data was now at a level that we didn't have direct access to before and the means with which the measurement was lining up to similar measures where we would test advertising efficacy all the way through close model purchasing systems that we were very ahead of our time back then.Edward: Part of what you're responsible is for is attribution. How did you do attribution back then? Attribution today is hard enough. Back then I imagine the tools you had to work with were pretty limited.Jon: They were. Attribution primarily done with the means with which we succeeded in it in a very interesting pilot test with a variety of technology players and data panel providers. Working with the legs of AC Nielsen. At the time, there was just starting to become the means with which you could create internet panels which were then cookied or tagged in terms of being able to witness, monitor your web browsing behavior way back then. A means with which we could close the loop in terms of the investment and spend of the marketing and insurances that in splitting a shop per panel who committed to participate in various research and split that panel in a maybe fashion that allowed us to expose by being able to serve ads to one audience versus another and watch exactly also what they were—these same panels used by Nielsen at the time—would come home and just scan their groceries. We're doing so in terms of being able to then serve that grocery buying data off their receipts and the like. We had a means with which a central foreplayers, the advertiser, the shopper in panel, the ad serving media company, and the publishers got together in the means with which we effectively created an online digital close environment for the degree with which we'd be able to adjust spend, expose certain audiences to certain communication messaging and then watch what their behavior was by virtue of what they were scanning and bringing home back from the grocery shopping bag. Edward: That's amazing. I was going to say, I feel like now, so much of attribution is based on last touch attribution. I push companies to do more and more randomized control trials. You guys are effectively doing a randomized control trial back in 1996 to measure the effectiveness. Clicks didn't even factor into it. It was a matter of hey, did these guys actually buy more or did they not? And then you just assume that whatever impact you had on that panel was broadly applicable and then just rolled it out more broad.Jon: Correct, yeah. Clearly with the modeling on any other means of incremental exposure to other advertising was also considered and factored in, correct. Edward: P&G tries to keep people around for life. That's their motto. But you left in 2001. Why did you leave?Jon: Procter & Gamble, a lot of people make that decision early on in their careers to commit to an outstanding career that can be provided by the organization or people leave at that point of the five year mark and around that five year mark in many instances. For me, it was really taking a hard look where my passion was with the work we were doing in the interactive space. The group itself was, the P&G interactive group, we had a mandate that the need and necessity of that functioning unit inside as an internal consulting group for the brands didn't need and hopefully it wouldn't have to exist after about five years that the brands and the organization would and by the growth of the internet was going to make us obsolete and that the need of group, we would just migrate back into other line function opportunities. I took a look around and at the time, there was the pre internet bubble and at that point a lot of P&G expertise and brand marketing and other functions were leaving to go to Silicon Valley and other parts of the country. Taking a look at what my colleagues were going to and where I was looking to expand my opportunities and my passion of what doing this versus getting on to a brand was a decision of taking a risk of exploring options outside the business. Unlike P&G-ers being recruited directly to something else, I took the opportunity into parting the organization to assess multiple options to really appreciate whether this was an environment and a place that I was moving into the internet space was going to be something I was truly enthusiastic as much as I was in Procter & Gamble. Inside P&G, the opportunity to experiment, you're the biggest fish clearly inside of an environment, in terms of the media spend, you're sought after by so many publishers and so many technology brands wanting to prove their business case on the benefit of what they could serve P&G as a client, and the like. But when you leave, you're pretty independent. It was a big change. But it was a risk that paid off ultimately in an interesting way. For me, it was pursuing what I thought was going to be of a long term career in the internet space itself. Edward: Now, I also heard that you met someone on an airplane. Jon: Yeah. That's part of the continuing part of the story in terms of speaking to the doors that opened, so to speak, although we didn't want to open the door in the airplane at least while in the air. But the opportunity when I left Procter & Gamble and just doing independent work with various brands that I had got to know and organizations, a conversation on an airplane led to a path in a career shift and pivot to the hospitality, tours, and travel space. That just simply occurred by being, you always say, ignore your neighbor on your plane. You don't want to be the Joe talker and bothering anybody, and it was mutual respect, we hardly chatted much at all in a flight at the time from Toronto to Denver. But having a mutual common interest in sports. The individual, he was reading the sports pages. The Toronto Newspaper at the time. I struck a brief conversation, it was near playoff time. Through that short conversation, a quick why you're flying, where are you coming from, led to a love to stay in touch should be back in Toronto and led to an introduction into Fairmont Hotels. Which I didn't appreciate knowing a lot about even though we're Toronto based at the time during the merger at a buy out that they were in the midst of. But it led to a great career and a start in hospitality. Had I not struck up a conversation, I was sitting next to this fellow, I would not be where I am today. Edward: You hear these stories from time to time about a chance meeting on an airplane leads to something. I never talk to the person sitting next to me. Am I making a mistake? How do you make stuff like this happen?Jon: As I said, I wouldn't be the guy that you'd be like, my gosh, tell this guy to shut up and pay attention. I don't know. It was one of those you don't know in terms of where conversations can take you. The enthusiasm to have and have them, being open to wherever it goes and a lot of them don't lead to anything other than just being cordial and striking up a discussion. But if you don't try, you don't know. You'll neve realize what could be on the other side of it. I'm not suggesting to everybody to say that's the secret sauce to driving your career forward. But it was something that worked out at that point in time. Again, it wasn't from a conversation of here's a job. It was clearly the opportunity of introduction that led to further discussion of then let's your process of engaging with the VP of Marketing at the time for Fairmont Hotels and Resorts and the opening they had that my background was a suitable fit. The opportunity presented itself. I would just only encourage when you can strike up a conversation with what might be a stranger or someone whom you might only know by a third degree connection on LinkedIn to where it could lead. You'll just never know. You just need to be pretty open to it. Edward: Jon, at Fairmont, you oversaw loyalty. Fairmont's loyalty program is very different from what people might be familiar with, at say Marriott or SPG. Why was it so different? What were guys thinking?Jon: Yeah. Certainly, it's a different structure. Fairmont as a brand still exists, it's now woven underneath Accor, which is a larger global hotel, hospitality player based out of Paris. But back when I was with Fairmont as an independent company and a brand, it at the time, as I alluded earlier it was an interesting point and its history, Canadian Pacific Hotels had acquired Fairmont Hotels out in the United States along with Princess Hotels in terms of an acquisition. The amalgamation of those three brands led to, at that point, of going forward, three separate programs that were coming in that each hotel brand had a loyalty based program functioned and ran differently. They're just similar to what the industry had been on a points basis, of a spend, receive X points and the currency and through redemption of that currency was with which the benefits primarily are realized. Fairmont recognized at the time that this expansion, this opportunity was going to present itself with a unique marketing challenge of which did not sit with a lot of cash on hand to be out there competing with the likes of Marriott, Hilton Heights of the world and that the opportunity to build and engage with customer directly through means of the loyalty initiative was going to be one that which we could do more smartly in terms of the cost model behind it. But at the same time count on the customer to be the voice of the brand and to engage others to speak about the experience they had at the Fairmont. The avenue we went which was purely based on annulating with the luxury brands, most luxury brands were doing in terms of offering personalized service and attention, doing it at scale, doing it in very large hotels which was a new proposition because we had large room properties versus most property brands or smaller room counts. But doing it with that attention of personal benefit and recognizing that you, Edward, are the same Edward going to multiple properties under the same banner and building upon the knowledge built and understood by one property to parlay that into ways with which we could customize your experience going forward. That proposition of personalized attention enhanced in stay benefits that we launched in various ways and capacities in partnership with a lot of other brands that wanted to get in front of an affluent customer led to a unique positioning in the market that was welcomed once people understood it was in the program. Clearly, everyone's comparison to what the industry standard was or what I was getting at Marriott or as I said, a Westin at the time, part of their merger, Hilton and the like. We really found to our customers that it was more meaningful to know who you were, how important you are to our business, and how we personalize your experience with what was most meaningful to you. And not simply just reward you with a cash currency that was sitting as a liability to the hotel company and was looking like everyone else's programs primarily. Edward: Jon, what were the biggest failure points in your career? Where did things not go as expected?Jon: That's a great question. I don't think anyone asked that one of me before. I'll answer from the perspective of maybe first career path and then secondarily maybe from a progress in terms of a success of the work that has led with many successful and talented people. From a career path standpoint, I would say maybe, I'm not going to look at it as a failure, but I look at it as maybe an opportunity. You give up opportunities as much as you pursue and take others. Again, I don't classify it as a failure, but I do undertake and look back had I stayed in some of the organizations a little bit longer as to where my career would have progressed inside those organizations. Be at Procter & Gamble as we talked earlier, but leaving around that five year mark or sticking around with Four Seasons or a Fairmont longer than I had in the past and building up my career in that capacity. But I was always leaned in and most attracted to the opportunity of additional growth and responsibility and broadening and enhancing skills. I always felt maybe the accelerator to get that outcome was through a move ultimately. But you can take a look back and see some of my colleges were still with those organizations doing very well and do wonder a little bit. Classification as a failure, maybe not so much. But opportunity in terms of one given up to pursue another. On the side of that question to the pursuit of what may not have occurred in terms of the production or the delivery of work and success or failure in the business. I look at that one too and I'm a little bit struggling to say I would lean on something, I'm not suggesting by any means perfect hit the homerun every time I'm up to batting. Maybe I always challenge myself with expediency which the work that I'm leading is getting out the door on behalf of the organizations trying to be faster and more nimble and the like. I look back at the level of accomplishment of maybe not being as either as much as I anticipated we could've gotten to or at means with which the work itself was either passing the baton at some point on to others to carry on after I left. But I don't look at it particularly as a significant failure. But I have to give that one more thought. It's a great question. I'm sure if I spend more time at it I'd come up with something for you. Edward: Jon, what are your productivity tricks? What do you do to be productive that most people don't do?Jon: One that I find in terms of the amount of information I like to peruse, and keep up to date and read. I have a pretty consistent means with which I organize and file information and a system in terms of the devices and where I hold stuff so that it's not scattered in terms of multiple devices and content being placed in multiple places. I go through a pretty regimented approach in terms of unifying nomenclature and filing systems, so to speak, on multiple platforms from Evernote to Google Drive and others that I use. I find that means of quick access and application of something I'll be there I've read in the past. Bookmark red, taking personal notes to be able to ease up access in finding and applying it on a regular database would certainly be a big part of what I find that helps me personally on my productivity side of things. And that being diligent in doing so on that front. Which takes a little bit of additional time because I appreciate the business of everyday life to everything from the general environment to recall something. I read something somewhere, I've done something somewhere. I definitely capitalize on the means while trying to have great consistency and where I put anything I learn, anything I observe, anything I listen to in a pretty consistent fashion for easy retrieval. I try to remember it and apply it would certainly be one of the big things I find from my productivity hack, I guess, if you call it that. Edward: Jon, this has been great. We're going to pick this up tomorrow with a dive into Destination Marketing.Jon: Great. Thank you, Edward. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketingbs.substack.com

Gina Pomponi is President and COO of Bluewater, one of the leading digital marketing/video production companies. She has spent 30 years in the business pioneering digital marketing and a women's role at the top of a company.  Bluewater Media and Direct Marketing Bluewater Media is a fully converged, direct-to-consumer advertising agency that builds and connects all the multiple media services between people and brands that are relevant to consumers where they live, work, and play. They create disruptive, profitable connections between people and brands. Direct marketing engages directly with the consumer. "People are jumping onto the bandwagon because they realize brick and mortar is becoming a thing of the past, especially since COVID." She believes that direct mail will be a more significant part of an overall marketing plan since that marketing sector is resurgent. Interactive Marketing  Anytime you directly engage with your consumers, you are working with interactive marketing. "Traditional advertisers think that they are creating something new, but this is something that we've always done." You want your advertising to talk to your customers and tell them what they want to hear. "It has definitely shifted into a consumer world." Targeting Your Avatar  "When you are targeting adults 65+, then your traditional methods will work much better. However, when you are marketing to Gen Z or younger, then your traditional linear television isn't going to be your main focus." Gina says her marketing agency looks at each client to see how they can overcome their challenges individually. Listen in as we talk about influencer marketing, PPC as part of your marketing plan, and Gina's predictions on the future of social media marketing.

Innovator, digital marketer, brand positioning expert, data geek, and even musician, are just some of the ways that Cherise P has been described. These words have been applied whether from the halls of Coca-Cola where she served as Senior Marketing Manager of Shopper Marketing Innovation and Senior Customer Marketing Manager (partnership marketing) to the Washington D.C. offices of the U.S. President appointed Election Assistance Commission where she negotiated over $100K in funding for her client over MTV’s Rock The Vote. Her career has been expansive and blessed with achievement. At Coca- Cola, Cherise was also Sales Executive leading national account teams, Community Leadership Chair, women’s LINC Board Member for Coca- Cola’s International Business Resource Group, Essence Festival Team member, Brand Positioning Subject Matter Expert for the entire East Division of Coca-Cola Foodservice, and was awarded as one of Coca-Cola North America’s only four annual Corporate Women of Achievement and more –all through working for marketing excellence through innovation. Cherise consistently exceeds deadlines and business plan targets on paper. She has led marketing, digital marketing, mobile marketing, consumer research, brand activation, experiential marketing, multicultural marketing work and campaigns for partnerships with brands like Live Nation, American Music Awards, Popeyes, NASCAR, Burger King, McDonald’s, Roc-A-Wear, Bigg Snoop Dogg Jeans, Ruff Ryders Dirty Denim, BET, Six Flags, and so many more leading her to work to be awarded American Marketing Association’s American Marketer of the Year for Consumer Engagement and American Marketer of the Year in Interactive Marketing in Georgia – she’s been told it’s like winning the Grammy’s for Marketing! Now as CEO of Eckspansion Marketing, managing partner of FanGage Nation and The Culture Pushers with artist manager Eli Davis and proud mom of the kidpreneurs behind celebrity interviewing, STEM ed. Leadership pushing duo, ‘Kidz Mic’ with husband Eric. Cherise uses her experience to expand revenue streams and drive business results for artists and entertainment pros by leveraging experience as a Fortune 100 insider, fan data, real digital marketing, endorsements + innovation. Overall, Cherise has rocked her Hampton University Marketing Degree from Fortune 500 Board Rooms to leading within Grammy Award Winning Artist Management. Teams, like the creative trained drummer she is. You read right, she’s a drummer and a poet too but with a dad playing drums in The Isley Brothers band + aunt original P-Funk, she was born for in to that part! Eckspansion MarketingCEOSpecial Brand Artist Mgmt. & EntertainmentChief Marketing OfficerMay 2018 - presentFanGage NationManaging PartnerMultiple CompaniesSales & Marketing ExecutiveJune 1990 - December 2019The Coca-Cola CompanyVarious Marketing Management positionsGuest Links:https://www.instagram.com/cherisep1908/http://www.brandsarespecial.comhttp://www.fangagenation.comhttp://www.Musicleaderz.comhttps://www.instagram.com/anthonyhamiltonofficial/https://www.instagram.com/9thwonder/Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=9JCBNUCRNRVKY&source=url)

Covid has sparked an unprecedented surge in eCommerce, with online shopping becoming a lifeline for nearly all brands. Who ever thought restaurants would rely on online ordering? Gain skills and actionable insights to help you and your brand be more marketable, increase your value and boost your sales.Advance your eCommerce knowhow with expert insights on:Steps all small businesses can do now to grow their eCommerceBiggest stumbling blocks SMBs are facing when it comes to eCommerceWhy eCommerce is so crucial right now, including the forecast for 2022 and beyondWhat an SMB should absolutely know about eCommerce eCommerce trends that SMBs and B2Bs should be paying attention toAfter This #NIMLive … You will be able to implement learnings to grow your skills and value. If you're working with a professional, gain new skills to maximize their expertise. 

Conteúdo interativo: o que são? Do que se alimentam? Onde vivem?! Gustavo Souza, head de Partner Development da Rock Content nos responde tudo nessa entrevista (quase interativa!).

Conteúdo interativo: o que são? Do que se alimentam? Onde vivem?! Gustavo Souza, head de Partner Development da Rock Content nos responde tudo nessa entrevista (quase interativa!). See omnystudio.com/listener for privacy information.

„Die Welt durch die Brille der Konsumenten zu sehen ist essenziell um eine überzeugende Customer Experience zu entwickeln“ In Folge 14 sprechen Holger Pütting und Jürgen Rösger, der Gründer und Geschäftsführer der Interactive Marketing Group (IMG), über Technologie, Telekommunikation und digitale Transformation und erzählen, was Marken und Unternehmen hierbei von Vogue-Chefin Anna Wintour, Luxushotels und Amazon lernen können. Jürgen Rösger konzipiert mit seinem Team digitale Ökosysteme für Audi, die Deutsche Bahn, Metro und Volkswagen. Davor war er u.a. Chief Digital Officer und Chief Marketing Officer der E-Plus Gruppe, General Manager von CompuServe Europa, in der Geschäftsführung von AOL Deutschland und Dozent für Interactive Marketing an der Universität Mannheim. Jürgen Rösger ist Autor und Herausgeber zahlreicher Fachbücher zu Konsumentenverhalten im Internet und digitalem Marketing und hat mit der Mannheim Business School auch die Digital Academy@MBS für Top Executives gegründet. Aktuell arbeitet er zusammen mit Prof. Dr. Florian Stahl an einer Publikation über 'Customer and Digital Experience Excellence' (C/DXE), bei der ihn NEST ONE als Partner unterstützen darf. www.cdxe.de www.img.ag www.thedigitalacademy.de

Today our CEO Jara Pascual and founder of Collabwith, talked to Prof. Julia Wolny, Associate Professor EADA Business School, Founder & Director New Way Smart Things and with Digital Innovation and Consumer Experience Research Professional and Associate Editor at Journal of Research in Interactive Marketing. “Being a connector is one of the roles of academics […] The post PODCAST Prof Julia Wolny about Sustainable Innovation and Collaboration with Industry appeared first on Collabwith.

As the coronavirus is rapidly changing the way hospitals must interact with their patients and customers, at the same time the relationship between the health system and their partners is also undergoing a dramatic shift. With health care organizations facing shrinking budgets and a scrutiny on their investments into technology, agencies and consultancies, the pressure for vendors to strengthen their relationship with and value to their hospital clients is paramount.  Are healthcare technology vendors ready to evolve to meet these new demands? I speak with Brian Gresh, President of Loyal. As a healthcare marketing executive with over twenty years of experience, Brian has solved marketing challenges by leveraging emerging technologies and putting user experience first. Prior to working at Loyal, Brian was the Executive Director of Digital & Content Marketing at Cleveland Clinic, and also pioneered the implementation of digital solutions at the University of Utah Healthcare in his role as the Senior Director of Interactive Marketing & Web. Listen in as we discuss the challenges a healthcare vendor faces in a post-COVID19 world. Show Notes: ·     Brian Gresh on LinkedIn ·     Brian Gresh on Twitter ·     Loyal.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you want to boost leads or attract more qualified candidates, Social Media Advertising can help you accomplish your business goals. However, when it comes to B2B Marketing, LinkedIn is one of the best marketing platforms for reaching and targeting a professional audience. In this installment of MoreVisibility's Eye on Digital Marketing podcast, our Interactive Marketing experts will focus on what has changed in the platform for 2020, as well as: The Sophisticated Audience Targeting Options Available Top Considerations for Each Ad Unit to Keep in Mind Before Testing Which Types of Ad Assets & Offers Are Currently Seeing Success And More! Press Play Now! If you're ready to start driving valuable results with your LinkedIn campaigns, please contact our Interactive Advertising experts at MoreVisibility.

A powerful marketing funnel is key to generating leads, converting prospects, and keeping customers engaged. With today's users being more educated than ever, it is imperative for businesses to understand and be present at each stage of a user's journey in order to deliver the right content, at the right time. In this installment of MoreVisibility's Eye on Digital Marketing podcast, our Interactive Marketing experts delve into:  The different stages of the Marketing Funnel  Which channels to leverage at each stage  PPC techniques to maximize your brand's presence during each stage  And More! Listen to the podcast today. Do you want to maximize your brand's presence at each stage of the marketing funnel? Please contact the Digital Marketing experts at MoreVisibility.

David May has had a passion for storytelling since he was a child.  In 2005 he graduated from Chapman University's “Dodge College of Film and Media Arts” with a BFA in Film and Television (emphasis writing and directing) and a minor in Communications.  In 2010 he graduated with a MA in Film Theory. David's student films screened in approximately 100 film festivals on the national and international scale including the Karlov Vary film festival in 2007, and the Cannes film market in 2005.  His student films won various awards including “best of fest” at numerous festivals including "Best Super Short" at Shriekfest 2006. In 2007, David appeared on the FOX Reality television show “On the Lot” which was produced by Steven Spielberg and Mark Burnett.  The show received 12,000 applicants and david placed 12th in the competition. Today, David is working on creating an online community of filmmakers called ‘the Rejects.'  He's also working on a web-based series, and is focused on writing treatments and feature-length films.  David also serves as Chapman University's Director of Web and Interactive Marketing, and owns a video production and internet marketing company with his wife. http://www.imdb.com/name/nm1791846/                http://pogonacreative.com/examples/     video bio:   https://youtu.be/A-K4Hrvty14

I spoke with John Simpson, founder & CEO of One North Interactive, which recently announced the acquisition of the web assets of Thomson Reuters' Hubbard One, about the mission of One North Interactive, the evolution of law firm websites, interactive marketing trends, and how social media is reinventing how lawyers and their firms connect with audiences.