CopySlayers Podcast

If you're still struggling to monetize your email list then it's probably because you've been committing these sinful marketing mistakes. In episode 20 of the CopySlayers Podcast, I'll be talking about: 1) The hidden marketing metric that is costing you money 2) Why your audience needs to love your name 3) The splits that increase quality conversions 4) The only triggers you need to be pulling in your email copy to make your audience go crazy for you and your offer 5) No segment, no dice - why you need to be mindful of your audience and why they want to get an email from you 6) Why your audience is not going to commit to your offer until you do 7) And how your sale-to-value ratio is affecting your bank account and your relationship with your list ------ Check out Email Profits: http://bit.ly/EmailProfitsTR ------ Check out my LinkedIn Profile: http://bit.ly/LinkedInToriReid ------ Schedule a coaching call with me here: https://calendly.com/shifttori/coachtori ------ Remember to send your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://apple.co/32uG91k - Spotify: https://spoti.fi/2xYtDt2 - Anchor FM: https://bit.ly/2Sopqbw

Here's the secret you've been looking for to level up your business.. But it's a little more complicated than you think: Welcome to the CopySlayers Podcast and today I'll be talking to you about: 1) modeling success and how to not make decisions blindly 2) how powerful obsession is with helping you figure out your secrets 3) the secret formula to figuring out your secret 4) and much more... ------ Schedule a coaching call with me here: https://calendly.com/shifttori/coachtori ------ Remember to send your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://apple.co/32uG91k - Spotify: https://spoti.fi/2xYtDt2 - Anchor FM: https://bit.ly/2Sopqbw

If you're having trouble engaging with your audience.. It's probably because you're not speaking their language. Welcome to episode 18, and today I'm going to talk to you about: 1) why trying to be "different" isn't working out when it comes to the language your use 2) what mistakes you shouldn't make if you don't want your audience to shy away from you and your services 3) why speaking your audience's language will help you increase your ROI and boost your engagement 4) and much more!... ------ Schedule a coaching call with me here: https://calendly.com/shifttori/coachtori ------ Remember to send your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://apple.co/32uG91k - Spotify: https://spoti.fi/2xYtDt2 - Anchor FM: https://bit.ly/2Sopqbw

Your copy might not be the root of the issue.. and here's how you can fix that. On episode 7, I'll talk about: 1) how to make your offer shine and not seem so lackluster 2) how to make sure your offer is hitting the exact points it need to be unique 3) the Ask & Deliver survey and how it helps you conduct some super simple and useful market research 4) and how you can use the results you gather to form a more desirable, mouthwatering offer ------ Remember to send in your questions to Tori@ShiftCopyCo.com using the #AskTori tag and I'll respond to it on the podcast! ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://pos.li/2d4t0r - Spotify: https://pos.li/2d4t0s - Anchor FM: https://pos.li/2d4t0o

Want to make your copy mouthwatery and incredibly easy to read? Well I got a super simple copy hack for you to use that will make your copy crispy clean. Welcome to episode 17 of the CopySlayers Podcast, and today we'll be talking about - Cut Editing. It's something I've been practicing a while now and it's all about: 1) getting rid of unnecessary words or whole lines 2) turning your copy into something more digestible for your audience 3) and saving readers and losing less ------ Remember to email me your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://apple.co/32uG91k - Spotify: https://spoti.fi/2xYtDt2 - Anchor FM: https://bit.ly/2Sopqbw

If you're back to figure out what didn't work... then you're in the right place. And if it worked really well, congrats! Your offer is bomb! Welcome back, and in episode 16, I'll be talking with you about: 1) how to handle engagement from your audience if they didn't buy a) and how it can be turned into fuel for future content and market research 2) how to handle yourself if you didn't get much engagement on your offer post 3) and that you're not alone if you're still struggling after having a good go at this ------ Remember to email me your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://apple.co/32uG91k - Spotify: https://spoti.fi/2xYtDt2 - Anchor FM: https://bit.ly/2Sopqbw

Everyone likes to say that your offer sucks without actually telling you what's wrong with it. Well I'm here to tell you little secret about what that could mean... and give you a little gift that can help you solve your offer post, engagement problems. Welcome to the CopySlayers Podcast, and in episode 15, I'll be talking about: 1) A free gift that I want to give you that can help you figure out if your offer really works or is a bust 2) and the crazy benefits you can receive when this gift gets your audience buzzing non-stop ------ Grab your Offer Test Post Template here: http://bit.ly/offertesttemplate ------ Remember to email me your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://apple.co/32uG91k - Spotify: https://spoti.fi/2xYtDt2 - Anchor FM: https://bit.ly/2Sopqbw

Don't have enough time to sit down for an hour to write an email for your list...? Just got other shit to do and not enough time...? I got you and your work flow. On episode 14, I'll be talking about: 1) a quick and easy way to build a copy base which will make your writing faster 2) and some tips on a productivity hack to get your energy and focus in sync so that you can accomplish more in less time ------ Remember to email me your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://apple.co/32uG91k - Spotify: https://spoti.fi/2xYtDt2 - Anchor FM: https://bit.ly/2Sopqbw

It's not your CTA's that aren't working... it's something more important. It's the justification in your copy. On episode 13, I'll talk about: 1) how your CTA's are only steps to move your audience in a new direction 2) how you need your audience to feel before they even reach the CTA's 3) and what you can do to make your audience feel emotionally invested in you before they reach any CTA's ------ Remember to email me your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and I'll answer them in a future podcast. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: http://pos.li/2d7pl9 - Spotify: http://pos.li/2d7plc - Anchor FM: http://pos.li/2d7plb

Sometimes you need to take a hit to learn. In this case it's your sales and it's time to learn how to raise those rates. On episode 12, I'll be talking about: 1) bullets, and why they are incredibly important to include in your copy 2) how you can use them to increase your conversion rates 3) and a neat psychological pro-tip about bullets and how they make your audience curious about your offers ------ Remember to email me your questions to Tori@ShiftCopyCo.com with the #AskTori tag, and i'll answer them in a future podcast. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: http://pos.li/2d7pl9 - Spotify: http://pos.li/2d7plc - Anchor FM: http://pos.li/2d7plb

Chatted with someone I like to call a "Young God of Copy" about how to write and create million dollar Video Sales Letters and he blew my mind. We also chatted a little about creepy guys and dating scenarios. His name is Ian Stanley. He's done over $100,000,000 in sales with his copy over the past few years and he's not even 30 yet. He's become outrageously picky about who he gives his time to with copy. It costs $20,000 minimum to get him to work on your shit. I think it's about $1,500 or so per HOUR for consulting but don't quote me on that, might be more. I got lucky enough to pay him a couple hundred per month just in case I want a second pair of eyes on some copy from time to time. But he let me record our conversation for free, to share here with you. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: http://pos.li/2d7pl9 - Spotify: http://pos.li/2d7plc - Anchor FM: http://pos.li/2d7plb

They're all lying to you and themselves. Here's how you can work around that. On episode 10, I'll be talking about: 1) the "real" reason people don't want to take you up on your offer 2) how you can use that to your advantage and gain back control of the situation 3) and some tips you can use to find the real reason that is keeping them from investing in you ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: http://pos.li/2d7pl9 - Spotify: http://pos.li/2d7plc - Anchor FM: http://pos.li/2d7plb

If you're just getting started or looking for a way to sharpen your CopySlaying skills, then do I have a treat for you. On episode 9, I'll be talking about: 1) the two methods to best learn copywriting, if you're a beginner 2) books to help hone your craft and level up your CopySlaying skills 3) and a couple ideas you can use to help get you started on a focused path ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: http://pos.li/2d7pl9 - Spotify: http://pos.li/2d7plc - Anchor FM: http://pos.li/2d7plb

Your sales are down, but do you know what's bottlenecking your conversion rates? I do, and here's what you can do about it. In this episode, I'll talk about: 1) the one thing that may be hurting your business' cash flow 2) why getting niche'd down on your sales page is incredibly important 3) and what you can do to pump out higher conversion rates and make more sales ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://pos.li/2d4t0r - Spotify: https://pos.li/2d4t0s - Anchor FM: https://pos.li/2d4t0o

No one talk about it, but it's acted on all of the time. Here's how one myth is keeping you from getting right to the point and treating your clients to what they really want. On episode 6, I'll be talking about: 1) why you don't need to talk about it 2) why social proof and keeping them curious is more important then this myth 3) and how to start promising results instead of wasting you and your clients time ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://pos.li/2d4t0r - Spotify: https://pos.li/2d4t0s - Anchor FM: https://pos.li/2d4t0o

Having a scattered audience isn't good for your cash flow, but here's how you can fix that. On episode 5, I'll be talking about: 1) why having a scattered audience isn't an efficient way to make sells 2) why building a funnel page with OTO's and up-sells can maximize your cart value 3) and how you can create a new "problem" to sell more and increase your cart value ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! You can find us on Anchor FM, Spotify and iTunes! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://pos.li/2d4t0r - Spotify: https://pos.li/2d4t0s - Anchor FM: https://pos.li/2d4t0o

Pain points & desires aren't really doing the trick, are they? Find out why. On episode 4, I'll be talking about: 1) why pain points & desires aren't enough 2) the missing ingredient that IS enough 3) and how to use that missing ingredient to push the emotional triggers of your audience so they actually want to buy from you. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! You can find us on Anchor FM, Spotify and iTunes! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://pos.li/2d4t0r - Spotify: https://pos.li/2d4t0s - Anchor FM: https://pos.li/2d4t0o

Price objections are everywhere but want to know the one neat trick you can do to shut it down? I'll tell you how. On episode 3, I'll be talking about: 1) how baseline objections can pop up anywhere 2) how reminding them of this one idea could put things into perspective for them 3) and how selling them on this one idea could benefit both of you in the long run ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://pos.li/2d4t0r - Spotify: https://pos.li/2d4t0s - Anchor FM: https://pos.li/2d4t0o

You don't want to come off as salesy, but don't know the trick, right? Here's how you can sound more authentic in your writing. In episode 2, I'll be talking about: 1) how to think about the sales process 2) why you should have the confidence in having the sales conversation 3) And how to cultivate that mindset to help you come across as more authentic and positive in the future. ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community -- https://bit.ly/30yKFdB And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://pos.li/2d4t0r - Spotify: https://pos.li/2d4t0s - Anchor FM: https://pos.li/2d4t0o

Is your offer your clients' veggie... or steak? Well let's find out. On episode 1, I'll be talking about: 1) What kind of desirable qualities your offer has 2) How to turn those qualities into actionable selling points 3) And how to use those mouthwatering qualities to get your clients hooked and emotionally invested in your service or product ------ Click this link to join the CopySlayers community on Facebook -- bit.ly/copyslayers Subscribe to CopySlayer TV on Youtube to get different visual lessons and some special treat's from the Facebook community And to get more pro-tips about how to write mouthwatering copy that actually converts, subscribe to this channel! ------ You can find us on Anchor FM, Spotify and iTunes! - iTunes: https://pos.li/2d4t0r - Spotify: https://pos.li/2d4t0s - Anchor FM: https://pos.li/2d4t0o