Podcasts about Generic

Welcome to episode 294 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Stuart Foster, co-founder of Law Firm Fractional CMOs, to explore how law firms can modernize their marketing and stand out in today's hyper-competitive legal landscape. Stuart brings decades of experience leading global marketing for brands like L'Oréal, Moët Hennessy, Hilton, and Topgolf. As a seasoned fractional CMO, he now helps small and midsize law firms develop winning strategies, manage agency relationships, and create sustainable growth—without the overhead of hiring in-house. If you're tired of random marketing tactics and ready to build a system that works, this episode is for you. What you'll learn about in this episode:   Why execution without strategy leads to wasted marketing spend  – Most law firms jump into tactics like SEO or PPC without a clear plan  – A solid marketing strategy must align with business goals and target audiences How to differentiate your firm in a saturated legal market  – Generic messaging like “we win big” no longer cuts through the noise  – Law firms must find unique positioning and voice that resonates with clients The importance of client-centered messaging over firm credentials  – Clients care more about outcomes and empathy than awards or titles  – Speak to what your clients are worried about—not just what you've achieved Simple ways to analyze your client base and adjust targeting  – Data on demographics, case types, and referral sources reveals key patterns  – Many firms are surprised to find they're speaking to the wrong audience What fractional CMOs actually do—and why your firm might need one  – Fractional CMOs provide strategic leadership and manage execution  – They bring executive-level marketing expertise at a fraction of the cost   Resources:  Website: www.lawfirm-cmo.comLinkedIn: www.linkedin.com/in/hstuartfoster  Facebook: www.facebook.com/profile.php?id=61576919995052    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind

Sloppy seams. Sagging walls. Zero strategy. If your booth looks like you don't care, that's exactly what your audience will believe.Too many companies treat trade shows like a checkbox, not a channel. They work with order takers, cut corners to save costs, and focus on the wrong things… then wonder why the event didn't deliver.But on the floor, it shows. Dull design. Generic messaging. An experience no one remembers. And the worst part? You're spending real money on that.In this episode, Pablo Gonzalez joins Matt to talk through what a high-impact booth actually looks like, and how to flip the conversation from “just get it done” to “make it count.”Learn:✅ How to spot order takers vs. partners who elevate your strategy✅ What truly great booths have in common (hint: it's not the size)✅ Why booth ROI starts way before install—with the right people in the roomIf you're serious about turning your trade show into a real growth driver, start here.----------------------------------Connect with Pablo GonzalezLinkedIn: https://www.linkedin.com/in/pablotheconnector/  Connect with Matt KleinrockLinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/  Company: https://rockwayexhibits.com/   

August 19th, 2025 Follow us on Facebook, Instagram and X Listen to past episodes on The Ticket’s Website And follow The Ticket Top 10 on Apple, Spotify or Amazon MusicSee omnystudio.com/listener for privacy information.

Here's what I see constantly with brilliant coaches and service providers: You know you're amazing at what you do, but if you're trying to help everyone, you're actually helping no one. When you lack ideal client clarity, you end up spinning your wheels and wondering why your expertise isn't translating into consistent income. Generic messaging attracts nobody. Specific messaging attracts exactly the right people and repels the wrong ones. In this live coaching episode, I'm working with Monina, a 20-year beauty industry veteran struggling with the exact challenge that keeps most coaches stuck. Through our real-time conversation, we go from confusion to crystal clarity using my proven framework. You'll discover: The Ikigai framework for finding your profitable ideal client intersection The "splinter in the foot" client theory that changes everything Why course vs. program language kills or creates connection Monina's breakthrough moment when we identified her true zone of genius How specificity beats generalization every single time Resources mentioned: Free coaching questions: https://amanda-walker.com/home/questions/ Strategy call: amanda-walker.com/letschat Connect with Monina: Modern D studio, The Beauty Lab Podcast Connect with Amanda: @awalkmyway

In this transformative episode, Dr. Nayan Patel challenges the one-size-fits-all approach to hormone therapy. He explains why your treatment should reflect your unique biology and lifestyle—not just standard protocols. As a leading expert in compounding pharmacy and glutathione science, Dr. Patel shares how individualized therapies—and targeting root causes—are key to thriving in midlife and beyond. About Dr. Nayan Patel: Dr. Nayan Patel is a sought-after pharmacist, wellness expert, and thought leader in his industry. Since 1999, he has worked with physicians to custom-develop medications and create patient-specific drug and nutrition regimens. His expertise in compounding and his pioneering work in glutathione science have positioned him as a trusted voice in personalized wellness and longevity. Connect with Dr. Nayan Patel: https://aurowellness.com/ https://www.instagram.com/Aurowellness/# https://www.facebook.com/aurowellness https://www.tiktok.com/@auro.wellness https://www.youtube.com/@aurowellness   Join our priority list to be the first to know when Burn Fat and Feast membership opens. https://pages.burnfatandfeast.com/hormone-reset-priority-list/  GRAB ONE OF OUR FREEBIES: Week of Meals (with grocery list and recipes) Ultimate Guide to Intermittent Fasting For Women Fat Burning Guide Metabolism and Hormone Checklist Fast Food Guide Free LIVE workout Alcohol & Macros Guide Protein & Portions Guide Connect with us on your favorite social media platform: Instagram: www.instagram.com/burnfatandfeast Facebook: www.facebook.com/burnfatandfeast TikTok: @burnfatandfeast LinkedIn: https://www.linkedin.com/company/burn-fat-and-feast/ Join our FREE Facebook community to be surrounded by other women on a mission to live their best lives.  Rate, Review and Follow on Apple Podcasts If you love this show, please consider rating and reviewing the show! This helps us support more people just like you, move toward the life they desire and deserve. Click here, scroll to the bottom, tap to rate with five stars and select “Write a Review”. Then be sure to let us know what you loved most about the episode.  If you haven't already, be sure to follow the podcast!  We drop new episodes every other week, and following ensures you never miss out on fresh inspiration, expert interviews, and real talk to support your journey.Hit follow now so you're always in the loop!

What if I told you that the secret to unlocking your team's creative potential isn't working harder—it's asking better questions? Here's the problem: Most business leaders are getting mediocre results from AI because they're playing it safe. They're asking vanilla questions and getting vanilla answers, then wondering why their competitors seem to be pulling ahead. You've invested time learning AI tools, maybe even paying for premium subscriptions, but your outputs still feel… mid. Generic. Safe. The kind of ideas that blend into the background noise of your industry. But what if the solution isn't better AI—it's better prompting? What if the key to breakthrough results lies in embracing what most people avoid: bad ideas? Today, I'm thrilled to welcome Jason Keath, founder of Social Fresh, who's been helping brands and agencies grow through social media since 2009. Jason's built one of the most respected voices in marketing, organizing conferences that bring together marketing leaders worldwide. He's worked with countless major brands and has recently cracked the code on something fascinating: creativity AI prompts that transform ordinary brainstorming into breakthrough business results. Jason's developed a collection of prompts that help teams find that creative-efficiency sweet spot—where human creativity meets AI productivity to drive real business growth. The AI Hat Podcast host Mike Allton asked Jason Keath about: ✨ Creative Prompt Engineering: Learn Jason's methodology for building AI prompts that generate breakthrough ideas rather than safe, generic outputs. ✨ Strategic Bad Ideas: Understand how embracing "bad" ideas as starting points leads to more innovative solutions and competitive advantages. ✨ Human-AI Creative Balance: Discover when to leverage AI for creative acceleration and when human insight and analysis remain irreplaceable for business success. Learn more about Jason Keath Connect with Jason Keath on LinkedIn Resources & Brands mentioned in this episode Social Fresh Creativity AI Prompts The Case for Bad Ideas Kieran Flanagan, “180 IQ Marketing Strategist prompt” How To Build and Use an AI Prompt Library What is a Custom GPT? How To Build GPTs More Bad Ideas Newsletter AI Primer: A Comprehensive Guide Magai Get Your AI Partner Explore past episodes of the The AI Hat Podcast podcast CHAPTERS: 00:00 Introduction: The Role of Humans in AI 00:34 Exploring AI's Business Capabilities 02:03 Podcast Introduction and Subscription Call 02:25 Unlocking Creative Potential with Better Questions 03:24 Guest Introduction: Jason Keith and Creativity AI Prompts 06:28 The Power of Long Prompts in AI Creativity 07:56 Embracing Bad Ideas for Better Creativity 10:44 Deep Dive into Creativity Marketing Prompts 15:30 Balancing AI Creativity and Human Strategy 17:35 Sponsor Message and Collaboration Council Prompt 23:00 Practical Tips for AI Creativity in Business 33:09 Conclusion and Contact Information SHOW TRANSCRIPT & NOTES: https://theaihat.com/the-creative-efficiency-sweet-spot-ai-prompts-for-business-breakthrough/ Feeling stuck on the solopreneur hamster wheel? Diagnose your biggest bottleneck in just 15 minutes with my free Scalability Audit. Download it now at: https://theaihat.com/download/scalability/ Produced and Hosted by Mike Allton, founder of The AI Hat. He's a Business Systems Strategist who helps overworked solopreneurs and creators stop being employees in their own businesses. After building his own successful solo ventures for over a decade, Mike now teaches entrepreneurs how to build AI-powered operational systems that reclaim their time and allow them to finally scale. Learn more about your ad choices. Visit megaphone.fm/adchoices

Nonprofits, your “10 blue links” era is over. In this episode, Avinash Kaushik (Human-Made Machine; Occam's Razor) breaks down Answer Engine Optimization—why LLMs now decide who gets seen, why third-party chatter outweighs your own site, and what to do about it. We get tactical: build AI-resistant content (genuine novelty + depth), go multimodal (text, video, audio), and stamp everything with real attribution so bots can't regurgitate you into sludge. We also cover measurement that isn't delusional—group your AEO referrals, expect fewer visits but higher intent, and stop worshiping last-click and vanity metrics. Avinash updates the 10/90 rule for the AI age (invest in people, plus “synthetic interns”), and torpedoes linear funnels in favor of See-Think-Do-Care anchored in intent. If you want a blunt, practical playbook for staying visible—and actually converting—when answers beat searches, this is it. About Avinash Avinash Kaushik is a leading voice in marketing analytics—the author of Web Analytics: An Hour a Day and Web Analytics 2.0, publisher of the Marketing Analytics Intersect newsletter, and longtime writer of the Occam's Razor blog. He leads strategy at Human Made Machine, advises Tapestry on brand strategy/marketing transformation, and previously served as Google's Digital Marketing Evangelist. Uniquely, he donates 100% of his book royalties and paid newsletter revenue to charity (civil rights, early childhood education, UN OCHA; previously Smile Train and Doctors Without Borders). He also co-founded Market Motive. Resource Links Avinash Kaushik — Occam's Razor (site/home) Occam's Razor by Avinash Kaushik Marketing Analytics Intersect (newsletter sign-up) Occam's Razor by Avinash Kaushik AEO series starter: “AI Age Marketing: Bye SEO, Hello AEO!” Occam's Razor by Avinash Kaushik See-Think-Do-Care (framework explainer) Occam's Razor by Avinash Kaushik Books: Web Analytics: An Hour a Day | Web Analytics 2.0 (author pages) Occam's Razor by Avinash Kaushik+1 Human Made Machine (creative pre-testing) — Home | About | Products humanmademachine.com+2humanmademachine.com+2 Tapestry (Coach, Kate Spade) (company site) Tapestry Tools mentioned (AEO measurement): Trakkr (AI visibility / prompts / sentiment) Trakkr Evertune (AI Brand Index & monitoring) evertune.ai GA4 how-tos (for your AEO channel + attribution): Custom Channel Groups (create an “AEO” channel) Google Help Attribution Paths report (multi-touch view) Google Help Nonprofit vetting (Avinash's donation diligence): Charity Navigator (ratings) Charity Navigator Google for Nonprofits — Gemini & NotebookLM (AI access) Announcement / overview | Workspace AI for nonprofits blog.googleGoogle Help Example NGO Avinash supports: EMERGENCY (Italy) EMERGENCY Transcript Avinash Kaushik: [00:00:00] So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now ​ George Weiner: [00:01:00] This week's guest, Avinash Kaushik is an absolute hero of mine because of his amazing, uh, work in the field of web analytics. And also, more importantly, I'd say education. Avinash Kaushik, , digital marketing evangelist at Google for Google Analytics. He spent 16 years there. He basically is. In the room where it happened, when the underlying ability to understand what's going on on our websites was was created. More importantly, I think for me, you know, he joined us on episode 45 back in 2016, and he still is, I believe, on the cutting edge of what's about to happen with AEO and the death of SEO. I wanna unpack that 'cause we kind of fly through terms [00:02:00] before we get into this podcast interview AEO. Answer engine optimization. It's this world of saying, alright, how do we create content that can't just be, , regurgitated by bots, , wholesale taken. And it's a big shift from SEO search engine optimization. This classic work of creating content for Google to give us 10 blue links for people to click on that behavior is changing. And when. We go through a period of change. I always wanna look at primary sources. The people that, , are likely to know the most and do the most. And he operates in the for-profit world. But make no mistake, he cares deeply about nonprofits. His expertise, , has frankly been tested, proven and reproven. So I pay attention when he says things like, SEO is going away, and AEO is here to stay. So I give you Avan Kashic. I'm beyond excited that he has come back. He was on our 45th episode and now we are well over our 450th episode. So, , who knows what'll happen next time we talk to him. [00:03:00] This week on the podcast, we have Avinash Kaushik. He is currently the chief strategy officer at Human Made Machine, but actually returning guest after many, many years, and I know him because he basically introduced me to Google Analytics, wrote the literal book on it, and also helped, by the way. No big deal. Literally birth Google Analytics for everyone. During his time at Google, I could spend the entire podcast talking about, uh, the amazing amounts that you have contributed to, uh, marketing and analytics. But I'd rather just real quick, uh, how are you doing and how would you describe your, uh, your role right now? Avinash Kaushik: Oh, thank you. So it's very excited to be back. Um, look forward to the discussion today. I do, I do several things concurrently, of course. I, I, I am an author and I write this weekly newsletter on marketing and analytics. Um, I am the Chief Strategy Officer at Human Made Machine, a company [00:04:00] that obsesses about helping brands win before they spend by doing creative pretesting. And then I also do, uh, uh, consulting at Tapestry, which owns Coach and Kate Spades. And my work focuses on brand strategy and marketing transformation globally. George Weiner: , Amazing. And of course, Occam's Razor. The, the, yes, the blog, which is incredible. I happen to be a, uh, a subscriber. You know, I often think of you in the nonprofit landscape, even though you operate, um, across many different brands, because personally, you also actually donate all of your proceeds from your books, from your blog, from your subscription. You are donating all of that, um, because that's just who you are and what you do. So I also look at you as like team nonprofit, though. Avinash Kaushik: You're very kind. No, no, I, I, yeah. All the proceeds from both of my books and now my newsletter, premium newsletter. It's about $200,000 a year, uh, donated to nonprofits, and a hundred [00:05:00] percent of the revenue is donated nonprofit, uh, nonprofits. And, and for me, it, it's been ai. Then I have to figure out. Which ones, and so I research nonprofits and I look up their cha charity navigators, and I follow up with the people and I check in on the works while, while don't work at a nonprofit, but as a customer of nonprofits, if you will. I, I keep sort of very close tabs on the amazing work that these charities do around the world. So feel very close to the people that you work with very closely. George Weiner: So recently I got an all caps subject line from you. Well, not from you talking about this new acronym that was coming to destroy the world, I think is what you, no, AEO. Can you help us understand what answer engine optimization is? Avinash Kaushik: Yes, of course. Of course. We all are very excited about ai. Obviously you, you, you would've to live in. Some backwaters not to be excited about it. And we know [00:06:00] that, um, at the very edge, lots of people are using large language models, chat, GPT, Claude, Gemini, et cetera, et cetera, in the world. And, and increasingly over the last year, what you have begun to notice is that instead of using a traditional search engine like Google or using the old Google interface with the 10 blue links, et cetera. People are beginning to use these lms. They just go to chat, GPT to get the answer that they want. And the one big difference in this, this behavior is I actually have on September 8th, I have a keynote here in New York and I have to be in Shanghai the next day. That is physically impossible because it, it just, the time it takes to travel. But that's my thing. So today, if I wanted to figure out what is the fastest way. On September 8th, I can leave New York and get to Shanghai. I would go to Google flights. I would put in the destinations. It will come back with a crap load of data. Then I poke and prod and sort and filter, and I have to figure out which flight is right for that. For this need I have. [00:07:00] So that is the old search engine world. I'm doing all the work, hunting and pecking, drilling down, visiting websites, et cetera, et cetera. Instead, actually what I did is I went to charge GBT 'cause I, I have a plus I, I'm a paying member of charge GBT and I said to charge GBTI have to do a keynote between four and five o'clock on September 8th in New York and I have to be in Shanghai as fast as I possibly can be After my keynote, can you find me the best flight? And I just typed in those two sentences. He came back and said, this Korean airline website flight is the best one for you. You will not get to your destination on time until, unless you take a private jet flight for $300,000. There is your best option. They're gonna get to Shanghai on, uh, September 10th at 10 o'clock in the morning if you follow these steps. And so what happened there? I didn't have to hunt and pack and dig and go to 15 websites to find the answer I wanted. The engine found the [00:08:00] answer I wanted at the end and did all the work for me that you are seeing from searching, clicking, clicking, clicking, clicking, clicking to just having somebody get you. The final answer is what I call the, the, the underlying change in consumer behavior that makes answer engine so exciting. Obviously, it creates a challenge for us because what happened between those two things, George is. I didn't have to visit many websites. So traffic is going down, obviously, and these interfaces at the moment don't have paid search links for now. They will come, they will come, but they don't at the moment. So traffic's gonna go down. So if you're a business, you're a nonprofit, how. Do you deal with the fact that you're gonna lose a lot of traffic that you get from a search engine? Today, when all of humanity moves to the answer Engine W world, only about two or 3% of the people are doing it. It's growing very rapidly. Um, and so the art of answer engine optimization [00:09:00] is making sure that we are building for these LMS and not getting stuck with only solving for Google with the old SEO techniques. Some of them still work, but you need to learn a lot of new stuff because on average, organic traffic will drop between 16 to 64% negative and paid search traffic will drop between five to 30% negative. And that is a huge challenge. And the reason you should start with AEO now George Weiner: that you know. Is a window large enough to drive a metaphorical data bus through? And I think talk to your data doctor results may vary. You are absolutely right. We have been seeing this with our nonprofit clients, with our own traffic that yes, basically staying even is the new growth. Yeah. But I want to sort of talk about the secondary implications of an AI that has ripped and gripped [00:10:00] my website's content. Then added whatever, whatever other flavors of my brand and information out there, and is then advising somebody or talking about my brand. Can you maybe unwrap that a little bit more? What are the secondary impacts of frankly, uh, an AI answering what is the best international aid organization I should donate to? Yes. As you just said, you do Avinash Kaushik: exactly. No, no, no. This such a, such a wonderful question. It gets to the crux. What used to influence Google, by the way, Google also has an answer engine called Gemini. So I just, when I say Google, I'm referring to the current Google that most people use with four paid links and 10 SEO links. So when I say Google, I'm referring to that one. But Google also has an answer engine. I, I don't want anybody saying Google does is not getting into the answer engine business. It is. So Google is very much influenced by content George that you create. I call it one P content, [00:11:00] first party content. Your website, your mobile app, your YouTube channel, your Facebook page, your, your, your, your, and it sprinkles on some amount of third party content. Some websites might have reviews about you like Yelp, some websites might have PR releases about you light some third party content. Between search engine and engines. Answer Engines seem to overvalue third party content. My for one p content, my website, my mobile app, my YouTube channel. My, my, my, everything actually is going down in influence while on Google it's pretty high. So as here you do SEO, you're, you're good, good ranking traffic. But these LLMs are using many, many, many, literally tens of thousands more sources. To understand who you are, who you are as a nonprofit, and it's [00:12:00] using everybody's videos, everybody's Reddit posts, everybody's Facebook things, and tens of thousands of more people who write blogs and all kinds of stuff in order to understand who you are as a nonprofit, what services you offer, how good you are, where you're falling short, all those negative reviews or positive reviews, it's all creepy influence. Has gone through the roof, P has come down, which is why it has become very, very important for us to build a new content strategy to figure out how we can influence these LMS about who we are. Because the scary thing is at this early stage in answer engines, someone else is telling the LLMs who you are instead of you. A more, and that's, it feels a little scary. It feels as scary as a as as a brand. It feels very scary as I'm a chief strategy officer, human made machine. It feels scary for HMM. It feels scary for coach. [00:13:00] It's scary for everybody, uh, which is why you really urgently need to get a handle on your content strategy. George Weiner: Yeah, I mean, what you just described, if it doesn't give you like anxiety, just stop right now. Just replay what we just did. And that is the second order effects. And you know, one of my concerns, you mentioned it early on, is that sort of traditional SEO, we've been playing the 10 Blue Link game for so long, and I'm worried that. Because of the changes right now, roughly what 20% of a, uh, search is AI overview, that number's not gonna go down. You're mentioning third party stuff. All of Instagram back to 2020, just quietly got tossed into the soup of your AI brand footprint, as we call it. Talk to me about. There's a nonprofit listening to this right now, and then probably if they're smart, other organizations, what is coming in the next year? They're sitting down to write the same style of, you know, [00:14:00] ai, SEO, optimized content, right? They have their content calendar. If you could have like that, I'm sitting, you're sitting in the room with them. What are you telling that classic content strategy team right now that's about to embark on 2026? Avinash Kaushik: Yes. So actually I, I published this newsletter just last night, and this is like the, the fourth in my AEO series, uh, newsletter, talks about how to create your content portfolio strategy. Because in the past we were like, we've got a product pages, you know, the equivalent of our, our product pages. We've got some, some, uh, charitable stories on our website and uh, so on and so forth. And that's good. That's basic. You need to do the basics. The interesting thing is you need to do so much more both on first party. So for example, one of the first things to appreciate is LMS or answer engines are far more influenced by multimodal content. So what does that mean? Text plus [00:15:00] video plus audio. Video and audio were also helpful in Google. And remember when I say Google, I'm referring to the old linky linking Google, not Gemini. But now video has ton more influence. So if you're creating a content strategy for next year, you should say many. Actually, lemme do one at a time. Text. You have to figure out more types of things. Authoritative Q and as. Very educational deep content around your charity's efforts. Lots of text. Third. Any seasonality, trends and patterns that happen in your charity that make a difference? I support a school in, in Nepal and, and during the winter they have very different kind of needs than they do during the summer. And so I bumped into this because I was searching about something seasonality related. This particular school for Tibetan children popped up in Nepal, and it's that content they wrote around winter and winter struggles and coats and all this stuff. I'm like. [00:16:00] It popped up in the answer engine and I'm like, okay. I research a bit more. They have good stories about it, and I'm supporting them q and a. Very, very important. Testimonials. Very, very important interviews. Very, very important. Super, super duper important with both the givers and the recipients, supporters of your nonprofit, but also the recipient recipients of very few nonprofits actually interview the people who support them. George Weiner: Like, why not like donors or be like, Hey, why did you support us? What was the, were the two things that moved you from Aware to care? Avinash Kaushik: Like for, for the i I Support Emergency, which is a Italian nonprofit like Ms. Frontiers and I would go on their website and speak a fiercely about why I absolutely love the work they do. Content, yeah. So first is text, then video. You gotta figure out how to use video a lot more. And most nonprofits are not agile in being able to use video. And the third [00:17:00] thing that I think will be a little bit of a struggle is to figure out how to use audio. 'cause audio also plays a very influential role. So for as you are planning your uh, uh, content calendar for the next year. Have the word multimodal. I'm sorry, it's profoundly unsexy, but put multimodal at the top, underneath it, say text, then say video, then audio, and start to fill those holes in. And if those people need ideas and example of how to use audio, they should just call you George. You are the king of podcasting and you can absolutely give them better advice than I could around how nonprofits could use audio. But the one big thing you have to think about is multimodality for next year George Weiner: that you know, is incredibly powerful. Underlying that, there's this nuance that I really want to make sure that we understand, which is the fact that the type of content is uniquely different. It's not like there's a hunger organization listening right now. It's not 10 facts about hunger during the winter. [00:18:00] Uh, days of being able to be an information resource that would then bring people in and then bring them down your, you know, your path. It's game over. If not now, soon. Absolutely. So how you are creating things that AI can't create and that's why you, according to whom, is what I like to think about. Like, you're gonna say something, you're gonna write something according to whom? Is it the CEO? Is it the stakeholder? Is it the donor? And if you can put a attribution there, suddenly the AI can't just lift and shift it. It has to take that as a block and be like, no, it was attributed here. This is the organization. Is that about right? Or like first, first party data, right? Avinash Kaushik: I'll, I'll add one more, one more. Uh, I'll give a proper definition. So, the fir i I made 11 recommendations last night in the newsletter. The very first one is focus on creating AI resistant content. So what, what does that mean? AI resistant means, uh, any one of us from nonprofits could [00:19:00] open chat, GPT type in a few queries and chat. GD PT can write our next nonprofit newsletter. It could write the next page for our donation. It could create the damn page for our donation, right? Remember, AI can create way more content than you can, but if you can use AI to create content, 67 million other nonprofits are doing the same thing. So what you have to do is figure out how to build AI resistant content, and my definition is very simple. George, what is AI resistance? It's content of genuine novelty. So to tie back to your recommendation, your CEO of a nonprofit that you just recommended, the attribution to George. Your CEO has a unique voice, a unique experience. The AI hasn't learned what makes your CEO your frontline staff solving problems. You are a person who went and gave a speech at the United Nations on behalf of your nonprofit. Whatever you are [00:20:00] doing is very special, and what you have to figure out is how to get out of the AI slop. You have to get out of all the things that AI can automatically type. Figure out if your content meets this very simple, standard, genuine novelty and depth 'cause it's the one thing AI isn't good at. That's how you rank higher. And not only will will it, will it rank you, but to make another point you made, George, it's gonna just lift, blanc it out there and attribute credit to you. Boom. But if you're not genuine, novelty and depth. Thousand other nonprofits are using AI to generate text and video. Could George Weiner: you just, could you just quit whatever you're doing and start a school instead? I seriously can't say it enough that your point about AI slop is terrifying me because I see it. We've built an AI tool and the subtle lesson here is that think about how quickly this AI was able to output that newsletter. Generic old school blog post and if this tool can do it, which [00:21:00] by the way is built on your local data set, we have the rag, which doesn't pause for a second and realize if this AI can make it, some other AI is going to be able to reproduce it. So how are you bringing the human back into this? And it's a style of writing and a style of strategic thinking that please just start a school and like help every single college kid leaving that just GPT their way through a degree. Didn't freaking get, Avinash Kaushik: so it's very, very important to make sure. Content is of genuine novelty and depth because it cannot be replicated by the ai. And by the way, this, by the way, George, it sounds really high, but honestly to, to use your point, if you're a CEO of a nonprofit, you are in it for something that speaks to you. You're in it. Because ai, I mean nonprofit is not your path to becoming the next Bill Gates, you're doing it because you just have this hair. Whoa, spoiler alert. No, I'm sorry. [00:22:00] Maybe, maybe that is. I, I didn't, I didn't mean any negative emotion there, but No, I love it. It's all, it's like a, it's like a sense of passion you are bringing. There's something that speaks to you. Just put that on paper, put that on video, put that on audio, because that is what makes you unique. And the collection of those stories of genuine depth and novelty will make your nonprofit unique and stand out when people are looking for answers. George Weiner: So I have to point to the next elephant in the room here, which is measurement. Yes. Yes. Right now, somebody is talking about human made machine. Someone's talking about whole whale. Someone's talking about your nonprofit having a discussion in an answer engine somewhere. Yes. And I have no idea. How do I go about understanding measurement in this new game? Avinash Kaushik: I have. I have two recommendations. For nonprofits, I would recommend a tool called Tracker ai, TRA, KKR [00:23:00] ai, and it has a free version, that's why I'm recommending it. Some of the many of these tools are paid tools, but with Tracker, do ai. It allows you to identify your website, URL, et cetera, et cetera, and it'll give you some really wonderful and fantastic, helpful report It. Tracker helps you understand prompt tracking, which is what are other people writing about you when they're seeking? You? Think of this, George, as your old webmaster tools. What keywords are people using to search? Except you can get the prompts that people are using to get a more robust understanding. It also monitors your brand's visibility. How often are you showing up and how often is your competitor showing up, et cetera, et cetera. And then he does that across multiple search engines. So you can say, oh, I'm actually pretty strong in OpenAI for some reason, and I'm not that strong in Gemini. Or, you know what, I have like the highest rating in cloud, but I don't have it in OpenAI. And this begins to help you understand where your current content strategy is working and where it is not [00:24:00] working. So that's your brand visibility. And the third thing that you get from Tracker is active sentiment tracking. This is the scary part because remember, you and I were both worried about what other people saying about us. So this, this are very helpful that we can go out and see what it is. What is the sentiment around our nonprofit that is coming across in, um, in these lms? So Tracker ai, it have a free and a paid version. So I would, I would recommend using it for these three purposes. If, if you have funding to invest in a tool. Then there's a tool called Ever Tool, E-V-E-R-T-U-N-E Ever. Tune is a paid tool. It's extremely sophisticated and robust, and they do brand monitoring, site audit, content strategy, consumer preference report, ai, brand index, just the. Step and breadth of metrics that they provide is quite extensive, but, but it is a paid tool. It does cost money. It's not actually crazy expensive, but uh, I know I have worked with them before, so full disclosure [00:25:00] and having evaluated lots of different tools, I have sort of settled on those two. If it's a enterprise type client I'm working with, then I'll use Evert Tune if I am working with a nonprofit or some of my personal stuff. I'll use Tracker AI because it's good enough for a person that is, uh, smaller in size and revenue, et cetera. So those two tools, so we have new metrics coming, uh, from these tools. They help us understand the kind of things we use webmaster tools for in the past. Then your other thing you will want to track very, very closely is using Google Analytics or some other tool on your website. You are able to currently track your, uh, organic traffic and if you're taking advantage of paid ads, uh, through a grant program on Google, which, uh, provides free paid search credits to nonprofits. Then you're tracking your page search traffic to continue to track that track trends, patterns over time. But now you will begin to see in your referrals report, in your referrals report, you're gonna begin to seeing open [00:26:00] ai. You're gonna begin to see these new answer engines. And while you don't know the keywords that are sending this traffic and so on and so forth, it is important to keep track of the traffic because of two important reasons. One, one, you want to know how to highly prioritize. AEO. That's one reason. But the other reason I found George is syn is so freaking hard to rank in an answer engine. When people do come to my websites from Answer engine, the businesses I work with that is very high intent person, they tend to be very, very valuable because they gave the answer engine a very complex question to answer the answers. Engine said you. The right answer for it. So when I show up, I'm ready to buy, I'm ready to donate. I'm ready to do the action that I was looking for. So the percent of people who are coming from answer engines to your nonprofit carry significantly higher intention, and coming from Google, who also carry [00:27:00] intent. But this man, you stood out in an answer engine, you're a gift from God. Person coming thinks you're very important and is likely to engage in some sort of business with you. So I, even if it's like a hundred people, I care a lot about those a hundred people, even if it's not 10,000 at the moment. Does that make sense George? George Weiner: It does, and I think, I'm glad you pointed to, you know, the, the good old Google Analytics. I'm like, it has to be a way, and I, I think. I gave maximum effort to this problem inside of Google Analytics, and I'm still frustrated that search console is not showing me, and it's just blending it all together into one big soup. But. I want you to poke a hole in this thinking or say yes or no. You can create an AI channel, an AEO channel cluster together, and we have a guide on that cluster together. All of those types of referral traffic, as you mentioned, right from there. I actually know thanks to CloudFlare, the ratios of the amount of scrapes versus the actual clicks sent [00:28:00] for roughly 20, 30% of. Traffic globally. So is it fair to say I could assume like a 2% clickthrough or a 1% clickthrough, or even worse in some cases based on that referral and then reverse engineer, basically divide those clicks by the clickthrough rate and essentially get a rough share of voice metric on that platform? Yeah. Avinash Kaushik: So, so for, um, kind of, kind of at the moment, the problem is that unlike Google giving us some decent amount of data through webmaster tools. None of these LLMs are giving us any data. As a business owner, none of them are giving us any data. So we're relying on third parties like Tracker. We're relying on third parties like Evert Tune. You understand? How often are we showing up so we could get a damn click through, right? Right. We don't quite have that for now. So the AI Brand Index in Evert Tune comes the closest. Giving you some information we could use in the, so your thinking is absolutely right. Your recommendation is ly, right? Even if you can just get the number of clicks, even if you're tracking them very [00:29:00] carefully, it's very important. Please do exactly what you said. Make the channel, it's really important. But don't, don't read too much into the click-through rate bits, because we're missing the. We're missing a very important piece of information. Now remember when Google first came out, we didn't have tons of data. Um, and that's okay. These LLMs Pro probably will realize over time if they get into the advertising business that it's nice to give data out to other people, and so we might get more data. Until then, we are relying on these third parties that are hacking these tools to find us some data. So we can use it to understand, uh, some of the things we readily understand about keywords and things today related to Google. So we, we sadly don't have as much visibility today as we would like to have. George Weiner: Yeah. We really don't. Alright. I have, have a segment that I just invented. Just for you called Avanade's War Corner. And in Avanade's War Corner, I noticed that you go to war on various concepts, which I love because it brings energy and attention to [00:30:00] frankly data and finding answers in there. So if you'll humor me in our war corner, I wanna to go through some, some classic, classic avan. Um, all right, so can you talk to me a little bit about vanity metrics, because I think they are in play. Every day. Avinash Kaushik: Absolutely. No, no, no. Across the board, I think in whatever we do. So, so actually I'll, I'll, I'll do three. You know, so there's vanity metrics, activity metrics and outcome metrics. So basically everything goes into these three buckets essentially. So vanity metrics are, are the ones that are very easy to find, but them moving up and down has nothing to do with the number of donations you're gonna get as a nonprofit. They're just there to ease our ego. So, for example. Let's say we are a nonprofit and we run some display ads, so measure the number of impressions that were delivered for our display ad. That's a vanity metric. It doesn't tell you anything. You could have billions of impressions. You could have 10 impressions, doesn't matter, but it is easily [00:31:00] available. The count is easily available, so we report it. Now, what matters? What matters are, did anybody engage with the ad? What were the percent of people who hovered on the ad? What were the number of people who clicked on the ad activity metrics? Activity metrics are a little more useful than vanity metrics, but what does it matter for you as a non nonprofit? The number of donations you received in the last 24 hours. That's an outcome metric. Vanity activity outcome. Focus on activity to diagnose how well our campaigns or efforts are doing in marketing. Focus on outcomes to understand if we're gonna stay in business or not. Sorry, dramatic. The vanity metrics. Chasing is just like good for ego. Number of likes is a very famous one. The number of followers on a social paia, a very famous one. Number of emails sent is another favorite one. There's like a whole host of vanity metrics that are very easy to get. I cannot emphasize this enough, but when you unpack and or do meta-analysis of [00:32:00] relationship between vanity metrics and outcomes, there's a relationship between them. So we always advise people that. Start by looking at activity metrics to help you understand the user's behavior, and then move to understanding outcome metrics because they are the reason you'll thrive. You will get more donations or you will figure out what are the things that drive more donations. Otherwise, what you end up doing is saying. If I post provocative stuff on Facebook, I get more likes. Is that what you really wanna be doing? But if your nonprofit says, get me more likes, pretty soon, there's like a naked person on Facebook that gets a lot of likes, but it's corrupting. Yeah. So I would go with cute George Weiner: cat, I would say, you know, you, you get the generic cute cat. But yeah, same idea. The Internet's built on cats Avinash Kaushik: and yes, so, so that's why I, I actively recommend people stay away from vanity metrics. George Weiner: Yeah. Next up in War Corner, the last click [00:33:00] fallacy, right? The overweighting of this last moment of purchase, or as you'd maybe say in the do column of the See, think, do care. Avinash Kaushik: Yes. George Weiner: Yes. Avinash Kaushik: So when the, when the, when we all started to get Google Analytics, we got Adobe Analytics web trends, remember them, we all wanted to know like what drove the conversion. Mm-hmm. I got this donation for a hundred dollars. I got a donation for a hundred thousand dollars. What drove the conversion. And so what lo logically people would just say is, oh, where did this person come from? And I say, oh, the person came from Google. Google drove this conversion. Yeah, his last click analysis just before the conversion. Where did the person come from? Let's give them credit. But the reality is it turns out that if you look at consumer behavior, you look at days to donation, visits to donation. Those are two metrics available in Google. It turns out that people visit multiple times before [00:34:00] they make a donation. They may have come through email, their interest might have been triggered through your email. Then they suddenly remembered, oh yeah, yeah, I wanted to go to the nonprofit and donate something. This is Google, you. And then Google helps them find you and they come through. Now, who do you give credit Email or the Google, right? And what if you came 5, 7, 8, 10 times? So the last click fallacy is that it doesn't allow you to see the full consumer journey. It gives credit to whoever was the last person who sent you this, who introduced this person to your website. And so very soon we move to looking at what we call MTI, Multi-Touch Attribution, which is a free solution built into Google. So you just go to your multichannel funnel reports and it will help you understand that. One, uh, 150 people came from email. Then they came from Google. Then there was a gap of nine days, and they came back from Facebook and then they [00:35:00] converted. And what is happening is you're beginning to understand the consumer journey. If you understand the consumer journey better, we can come with better marketing. Otherwise, you would've said, oh, close shop. We don't need as many marketing people. We'll just buy ads on Google. We'll just do SEO. We're done. Oh, now you realize there's a more complex behavior happening in the consumer. They need to solve for email. You solve for Google, you need to solve Facebook. In my hypothetical example, so I, I'm very actively recommend people look at the built-in free MTA reports inside the Google nalytics. Understand the path flow that is happening to drive donations and then undertake activities that are showing up more often in the path, and do fewer of those things that are showing up less in the path. George Weiner: Bring these up because they have been waiting on my mind in the land of AEO. And by the way, we're not done with war. The war corner segment. There's more war there's, but there's more, more than time. But with both of these metrics where AEO, if I'm putting these glasses back on, comes [00:36:00] into play, is. Look, we're saying goodbye to frankly, what was probably somewhat of a vanity metric with regard to organic traffic coming in on that 10 facts about cube cats. You know, like, was that really how we were like hanging our hat at night, being like. Job done. I think there's very much that in play. And then I'm a little concerned that we just told everyone to go create an AEO channel on their Google Analytics and they're gonna come in here. Avinash told me that those people are buyers. They're immediately gonna come and buy, and why aren't they converting? What is going on here? Can you actually maybe couch that last click with the AI channel inbound? Like should I expect that to be like 10 x the amount of conversions? Avinash Kaushik: All we can say is it's, it's going to be people with high intention. And so with the businesses that I'm working with, what we are finding is that the conversion rates are higher. Mm. This game is too early to establish any kind of sense of if anybody has standards for AEO, they're smoking crack. Like the [00:37:00] game is simply too early. So what we I'm noticing is that in some cases, if the average conversion rate is two point half percent, the AEO traffic is converting at three, three point half. In two or three cases, it's converting at six, seven and a half. But there is not enough stability in the data. All of this is new. There's not enough stability in the data to say, Hey, definitely you can expect it to be double or 10% more or 50% more. We, we have no idea this early stage of the game, but, but George, if we were doing this again in a year, year and a half, I think we'll have a lot more data and we'll be able to come up with some kind of standards for, for now, what's important to understand is, first thing is you're not gonna rank in an answer engine. You just won't. If you do rank in an answer engine, you fought really hard for it. The person decided, oh my God, I really like this. Just just think of the user behavior and say, this person is really high intent because somehow [00:38:00] you showed up and somehow they found you and came to you. Chances are they're caring. Very high intent. George Weiner: Yeah. They just left a conversation with a super intelligent like entity to come to your freaking 2001 website, HTML CSS rendered silliness. Avinash Kaushik: Whatever it is, it could be the iffiest thing in the world, but they, they found me and they came to you and they decided that in the answer engine, they like you as the answer the most. And, and it took that to get there. And so all, all, all is I'm finding in the data is that they carry higher intent and that that higher intent converts into higher conversion rates, higher donations, as to is it gonna be five 10 x higher? It's unclear at the moment, but remember, the other reason you should care about it is. Every single day. As more people move away from Google search engines to answer engines, you're losing a ton of traffic. If somebody new showing up, treat them with, respect them with love. Treat them with [00:39:00] care because they're very precious. Just lost a hundred. Check the landing George Weiner: pages. 'cause you may be surprised where your front door is when complexity is bringing them to you, and it's not where you spent all of your design effort on the homepage. Spoiler. That's exactly Avinash Kaushik: right. No. Exactly. In fact, uh, the doping deeper into your websites is becoming even more prevalent with answer engines. Mm-hmm. Um, uh, than it used to be with search engines. The search always tried to get you the, the top things. There's still a lot of diversity. Your homepage likely is still only 30% of your traffic. Everybody else is landing on other homepage or as you call them, landing pages. So it's really, really important to look beyond your homepage. I mean, it was true yesterday. It's even truer today. George Weiner: Yeah, my hunch and what I'm starting to see in our data is that it is also much higher on the assisted conversion like it is. Yes. Yes, it is. Like if you have come to us from there, we are going to be seeing you again. That's right. That's right. More likely than others. It over indexes consistently for us there. Avinash Kaushik: [00:40:00] Yes. Again, it ties back to the person has higher intent, so if they didn't convert in that lab first session, their higher intent is gonna bring them back to you. So you are absolutely right about the data that you're seeing. George Weiner: Um, alright. War corner, the 10 90 rule. Can you unpack this and then maybe apply it to somebody who thinks that their like AI strategy is done? 'cause they spend $20 or $200 a month on some tool and then like, call it a day. 'cause they did ai. Avinash Kaushik: Yes, yes. No, it's, it's good. I, I developed it in context of analytics. When I was at my, uh, job at Intuit, I used to, I was at Intuit, senior director for research and analytics. And one of the things I found is people would consistently spend lots of money on tools in that time, web analytics tools, research tools, et cetera. And, uh, so they're spending a contract of a few hundred thousand dollars or hundreds of thousands of dollars, and then they give it to a fresh graduate to find insights. [00:41:00] I was like, wait, wait, wait. So you took this $300,000 thing and gave it to somebody. You're paying $45,000 a year. Who is young in their career, young in their career, and expecting them to make you tons of money using this tool? It's not the tool, it's the human. And so that's why I developed the the 10 90 rule, which is that if you have a, if you have a hundred dollars to invest in making smarter decisions, invest $10 in the tool, $90 in the human. We all have access to so much data, so much complexity. The world is changing so fast that it is the human that is going to figure out how to make sense of these insights rather than the tool magically spewing and understanding your business enough to tell you exactly what to do. So that, that's sort of where the 10 90 rule came from. Now, sort of we are in this, in this, um, this is very good for nonprofits by the way. So we're in this era. Where On the 90 side? No. So the 10, look, don't spend insane money on tools that is just silly. So don't do that. Now the 90, let's talk about the [00:42:00] 90. Up until two years ago, I had to spell all of the 90 on what I now call organic humans. You George Weiner: glasses wearing humans, huh? Avinash Kaushik: The development of LLM means that every single nonprofit in the world has access to roughly a third year bachelor's degree student. Like a really smart intern. For free. For free. In fact, in some instances, for some nonprofits, let's say I I just reading about this nonprofit that is cleaning up plastics in the ocean for this particular nonprofit, they have access to a p HT level environmentalist using the latest Chad GP PT 4.5, like PhD level. So the little caveat I'm beginning to put in the 10 90 rule is on the 90. You give the 90 to the human and for free. Get the human, a very smart Bachelor's student by using LLMs in some instances. Get [00:43:00] for free a very smart TH using the LLMs. So the LLMs have now to be incorporated into your research, into your analysis, into building a next dashboard, into building a next website, into building your next mobile game into whatever the hell you're doing for free. You can get that so you have your organic human. Less the synthetic human for free. Both of those are in the 90 and, and for nonprofit, so, so in my work at at Coach and Kate Spade. I have access now to a couple of interns who do free work for me, well for 20 minor $20 a month because I have to pay for the plus version of G bt. So the intern costs $20 a month, but I have access to this syn synthetic human who can do a whole lot of work for me for $20 a month in my case, but it could also do it for free for you. Don't forget synthetic humans. You no longer have to rely only on the organic humans to do the 90 part. You would be stunned. Upload [00:44:00] your latest, actually take last year's worth of donations, where they came from and all this data from you. Have a spreadsheet lying around. Dump it into chat. GPT, I'll ask it to analyze it. Help you find where most donations came from, and visualize trends to present to board of directors. It will blow your mind how good it is at do it with Gemini. I'm not biased, I'm just seeing chat. GPD 'cause everybody knows it so much Better try it with mistrial a, a small LLM from France. So I, I wanna emphasize that what has changed over the last year is the ability for us to compliment our organic humans with these synthetic entities. Sometimes I say synthetic humans, but you get the point. George Weiner: Yeah. I think, you know, definitely dump that spreadsheet in. Pull out the PII real quick, just, you know, make me feel better as, you know, the, the person who's gonna be promoting this to everybody, but also, you know, sort of. With that. I want to make it clear too, that like actually inside of Gemini, like Google for nonprofits has opened up access to Gemini for free is not a per user, per whatever. You have that [00:45:00] you have notebook, LLM, and these. Are sitting in their backyards for free every day and it's like a user to lose it. 'cause you have a certain amount of intelligence tokens a day. Can you, I just like wanna climb like the tallest tree out here and just start yelling from a high building about this. Make the case of why a nonprofit should be leveraging this free like PhD student that is sitting with their hands underneath their butts, doing nothing for them right now. Avinash Kaushik: No, it is such a shame. By the way, I cannot add to your recommendation in using your Gemini Pro account if it's free, on top of, uh, all the benefits you can get. Gemini Pro also comes with restrictions around their ability to use your data. They won't, uh, their ability to put your data anywhere. Gemini free versus Gemini Pro is a very protected environment. Enterprise version. So more, more security, more privacy, et cetera. That's a great benefit. And by the way, as you said, George, they can get it for free. So, um, the, the, the, the posture you should adopt is what big companies are doing, [00:46:00] which is anytime there is a job to be done, the first question you, you should ask is, can I make the, can an AI do the job? You don't say, oh, let me send it to George. Let me email Simon, let me email Sarah. No, no, no. The first thing that should hit your head is. I do the job because most of the time for, again, remember, third year bachelor's degree, student type, type experience and intelligence, um, AI can do it better than any human. So your instincts to be, let me outsource that kind of work so I can free up George's cycles for the harder problems that the AI cannot solve. And by the way, you can do many things. For example, you got a grant and now Meta allows you to run X number of ads for free. Your first thing, single it. What kind of ad should I create? Go type in your nonprofit, tell it the kind of things you're doing. Tell it. Tell it the donations you want, tell it the size, donation, want. Let it create the first 10 ads for you for free. And then you pick the one you like. And even if you have an internal [00:47:00] designer who makes ads, they'll start with ideas rather than from scratch. It's just one small example. Or you wanna figure out. You know, my email program is stuck. I'm not getting yield rates for donations. The thing I want click the button that called that is called deep research or thinking in the LL. Click one of those two buttons and then say, I'm really struggling. I'm at wits end. I've tried all these things. Write all the detail. Write all the detail about what you've tried and now working. Can you please give me three new ideas that have worked for nonprofits who are working in water conservation? Hmm. This would've taken a human like a few days to do. You'll have an answer in under 90 seconds. I just give two simple use cases where we can use these synthetic entities to send us, do the work for us. So the default posture in nonprofits should be, look, we're resource scrapped anyway. Why not use a free bachelor's degree student, or in some case a free PhD student to do the job, or at least get us started on a job. So just spending 10 [00:48:00] hours on it. We only spend the last two hours. The entity entity does the first date, and that is super attractive. I use it every single day in, in one of my browsers. I have three traps open permanently. I've got Claude, I've got Mistrial, I've got Charge GPT. They are doing jobs for me all day long. Like all day long. They're working for me. $20 each. George Weiner: Yeah, it's an, it, it, it's truly, it's an embarrassment of riches, but also getting back to the, uh, the 10 90 is, it's still sitting there. If you haven't brought that capacity building to the person on how to prompt how to play that game of linguistic tennis with these tools, right. They're still just a hammer on a. Avinash Kaushik: That's exactly right. That's exactly right. Or, or in your case, you, you have access to Gemini for nonprofits. It's a fantastic tool. It's like a really nice card that could take you different places you insist on cycling everywhere. It's, it's okay cycle once in a while for health reasons. Otherwise, just take the car, it's free. George Weiner: Ha, you've [00:49:00] been so generous with your time. Uh, I do have one more quick war. If you, if you have, have a minute, uh, your war on funnels, and maybe this is not. Fully fair. And I am like, I hear you yelling at me every time I'm showing our marketing funnel. And I'm like, yeah, but I also have have a circle over here. Can you, can you unpack your war on funnels and maybe bring us through, see, think, do, care and in the land of ai? Avinash Kaushik: Yeah. Okay. So the marketing funnel is very old. It's been around for a very long time, and once I, I sort of started working at Google, access to lots more consumer research, lots more consumer behavior. Like 20 years ago, I began to understand that there's no such thing as funnel. So what does the funnel say? The funnel says there's a group of people running around the world, they're not aware of your brand. Find them, scream at them, spray and pray advertising at them, make them aware, and then somehow magically find the exact same people again and shut them down the fricking funnel and make them consider your product.[00:50:00] And now that they're considering, find them again, exactly the same people, and then shove them one more time. Move their purchase index and then drag them to your website. The thing is this linearity that there's no evidence in the universe that this linearity exists. For example, uh, I'm going on a, I like long bike rides, um, and I just got thirsty. I picked up the first brand. I could see a water. No awareness, no consideration, no purchase in debt. I just need water. A lot of people will buy your brand because you happen to be the cheapest. I don't give a crap about anything else, right? So, um, uh, uh, the other thing to understand is, uh, one of the brands I adore and have lots of is the brand. Patagonia. I love Patagonia. I, I don't use the word love for I think any other brand. I love Patagonia, right? For Patagonia. I'm always in the awareness stage because I always want these incredible stories that brand ambassadors tell about how they're helping the environment. [00:51:00] I have more Patagonia products than I should have. I'm already customer. I'm always open to new considerations of Patagonia products, new innovations they're bringing, and then once in a while, I'm always in need to buy a Patagonia product. I'm evaluating them. So this idea that the human is in one of these stages and your job is to shove them down, the funnel is just fatally flawed, no evidence for it. Instead, what you want to do is what is Ash's intent at the moment? He would like environmental stories about how we're improving planet earth. Patagonia will say, I wanna make him aware of my environmental stories, but if they only thought of marketing and selling, they wouldn't put me in the awareness because I'm already a customer who buys lots of stuff from already, right? Or sometimes I'm like, oh, I'm, I'm heading over to London next week. Um, I need a thing, jacket. So yeah, consideration show up even though I'm your customer. So this seating do care is a framework that [00:52:00] says, rather than shoving people down things that don't exist and wasting your money, your marketing should be able to discern any human's intent and then be able to respond with a piece of content. Sometimes that piece of content in an is an ad. Sometimes it's a webpage, sometimes it's an email. Sometimes it's a video. Sometimes it's a podcast. This idea of understanding intent is the bedrock on which seat do care is built about, and it creates fully customer-centric marketing. It is harder to do because intent is harder to infer, but if you wanna build a competitive advantage for yourself. Intent is the magic. George Weiner: Well, I think that's a, a great point to, to end on. And again, so generous with, uh, you know, all the work you do and also supporting nonprofits in the many ways that you do. And I'm, uh, always, always watching and seeing what I'm missing when, um, when a new, uh, AKA's Razor and Newsletter come out. So any final sign off [00:53:00] here on how do people find you? How do people help you? Let's hear it. Avinash Kaushik: You can just Google or answer Engine Me. It's, I'm not hard. I hard to find, but if you're a nonprofit, you can sign up for my newsletter, TMAI marketing analytics newsletter. Um, there's a free one and a paid one, so you can just sign up for the free one. It's a newsletter that comes out every five weeks. It's completely free, no strings or anything. And that way I'll be happy to share my stories around better marketing and analytics using the free newsletter for you so you can sign up for that. George Weiner: Brilliant. Well, thank you so much, Avan. And maybe, maybe we'll have to take you up on that offer to talk sometime next year and see, uh, if maybe we're, we're all just sort of, uh, hanging out with synthetic humans nonstop. Thank you so much. It was fun, George. [00:54:00]

SummaryIn this conversation, Marc Nudelberg discusses the importance of embracing failure as a vital part of personal and professional growth. He shares insights from his coaching experience, emphasizing the 24-hour rule for processing emotions after wins or losses. Marc introduces a four-step process to overcome failure: feel it, review it, plan it, and try again. He connects these principles to sales training, highlighting the significance of consistency and emotional resilience in achieving success.Get Marc Nudelberg's book Family, Football, and Failure on Amazon. Connect with Marc Nudelberg: https://www.linkedin.com/in/marcnudelberg/Connect with Nate Leslie:https://www.linkedin.com/in/natelesliecec/Keywordsfailure, growth, coaching, sales training, 24-hour rule, resilience, confidence, process, emotional intelligence, leadershipSound Bites"Don't skip the 24 hours.""Control the controlables.""It's a consistency game."TakeawaysFailure is critical for growth.Success can hide the areas needing improvement.The 24-hour rule helps process emotions effectively.Courage, confidence, and resilience are developed through adversity.Honest reflection is crucial after setbacks.Creating a plan helps avoid repeating mistakes.Sales training involves dealing with rejection and failure.Consistency in outreach is more important than volume.Emotional intelligence is key in leadership and sales.Building relationships is essential for success.Chapters00:00 Embracing Failure as a Growth Opportunity03:12 The 24-Hour Rule: Moving Forward After Setbacks06:14 Building Confidence Through Courage and Resilience09:04 The Four-Step Process to Overcoming Failure11:53 Lessons from Sports Applied to Sales Training17:46 The Importance of Consistency in Sales23:50 Letting Go of Outcomes for Success27:59 LWC Riverside outro Generic.mp4

Tired of watching customers scan your products and find them cheaper online? This episode is your game-changer! We're sharing a special recording from one of our exclusive Pet Boss Nation Lunch & Learn sessions featuring Art Nakagawa from Artvark Pet Products, who's revolutionizing private labeling for independent pet businesses. In this power-packed session, you'll discover:

Adam Hurrey is joined on the midweek Adjudication Panel by David Walker and Nick Miller. On the agenda: Conor Coady introduces himself as a Wrexham player in customary style, the awkwardness of double-header friendlies, the alphabetical distribution of team names in the top European leagues, some astonishing pedantry on Jimmy Greaves' Wikipedia page, textbook Andy Townsend radio chatter and much more. Sign up for Dreamland, the new members-only Football Clichés experience, to access our exclusive new show and much more: https://dreamland.footballcliches.com Get your ticket for the Football Clichés Live tour this October: https://tickets.footballcliches.com Visit nordvpn.com/cliches to get four extra months on a two-year plan with NordVPN Learn more about your ad choices. Visit podcastchoices.com/adchoices

Send us a textJack Quaid stars as Nathan Cain (Novocaine), a man impervious to physical pain who transforms from a reluctant banker into an action hero when his girlfriend is kidnapped. The film balances comedy and gore effectively while exploring the journey of a man who initially sees his condition as an embarrassment before embracing it as a superpower.• Clean, simple premise: a man who can't feel physical pain placed in emotionally painful situations• Strong character development establishes a convincing relationship in the first 30 minutes• Jack Quaid perfectly balances comedy and emotional depth• Realistic, imperfect fight scenes make the action more engaging than polished superhero films• Extremely graphic gore had reviewers wincing and covering their eyes• Plot twist in the third act undermines character motivations• Generic villains (bank robbers) leave room for improvement• Both reviewers give it 3.5/5 stars - entertaining but not groundbreaking• Perfect "bloke movie" for watching with friendsIf you enjoyed this review, please like, share and subscribe for more reviews like this. Support the show

Bring your tissues, we're talking about the final episode of Kowloon Generic Romance!

Transform your back-to-school shopping from a budget-busting headache to an opportunity for teaching financial responsibility. I share how I went from spending $100 per child on school supplies to $50 while teaching my kids valuable money lessons in the process.• Set a firm budget before looking at supply lists and commit to not exceeding it• Give kids their budget in actual cash so they can physically see their spending limits• Let them keep whatever they don't spend as an incentive to make smart choices• Apply the same system to clothes shopping to extend the financial learning• Even reluctant shoppers benefit from learning how to make purchasing decisions• Generic supplies work just as well as fancy ones for academic success• Teaching budgeting and financial trade-offs provides lifelong skillsEmail me at info@parentingdecoded.com or go to my website at www.parentingdecoded.com. Have a blessed rest of your day!

Feel like your services are getting lost in a saturated market? It's not about reinventing the wheel, it's about branding it. In this episode, I break down what I call the Brand Power Ladder framework that shows you exactly how to move from generic services to signature branded solutions. I share how I turned basic tote bags into a viral product line and why that same strategy applies to your microneedling, Botox, or skincare packages. Get ready to charge more, create a loyal client base, and step into category-of-one status!   HIGHLIGHTS The difference between Red Ocean and Blue Ocean in marketing. How “zhuzhing” existing services can 10x your perceived value. The 3 levels of the Brand Power Ladder. How to go from generic to branded CSPs. How Keller's Brand Equity Model applies to your med spa offers. Examples of products with premium pricing power.   RESOURCES + LINKS Apply for The Med Spa Advantage HERE    FOLLOW Heather: @heatherterveen Website: heatherterveen.com

The newest wedge driving Canada and the U.S. apart? Skimmed milk powder, apparently. Like a straight-A high schooler whose grades drop at university, Health Canada is struggling with an increased workload.

Join Pascal as he explores the groundbreaking world of generic neuromotor interfaces with Jesse, Lauren, and Sean. Discover how these technologies enable control of devices with just a flick of the wrist or even a simple intention to move. We'll discuss the role of AI in eliminating the need for personalised training, the differences between non-invasive interfaces and their predecessors, and the exciting implications for accessibility. Don't miss this deep dive into the future of human-computer interaction. Got feedback? Send it to us on Threads (https://threads.net/@metatechpod), Instagram (https://instagram.com/metatechpod) and don't forget to follow our host Pascal (https://mastodon.social/@passy, https://threads.net/@passy_). Fancy working with us? Check out https://www.metacareers.com/. Timestamps Intro 0:06 Jesse introduction 1:29 Lauren introduction 2:42 Sean introduction 3:29 Team's mission statement 3:49 What's a neuromotor interface? 4:24 Paper overview 5:29 Non-invasive interfaces 7:50 How to make it generic 9:42 Design tradeoffs 11:29 Real-world model performance 14:21 Feedback cycle 16:22 LLMs and EMG 17:22 Handwriting vision 18:39 Working with product 20:55 EMG for accessibility 22:25 How Meta helps 25:53 Open-source repos 28:02 What's next? 28:45 Outro 30:51 Links A generic non-invasive neuromotor interface for human-computer interaction - Nature - https://www.nature.com/articles/s41586-025-09255-w  How the low-vision community embraced AI smart glasses - The Verge - https://www.theverge.com/the-vergecast/701018/ray-ban-meta-smart-glasses-be-my-eyes-ceo-accessibility-tech MKBHD on Orion - https://www.youtube.com/watch?v=G0eKzU_fV00 

SummaryIn this episode, Sean and Terry discuss the critical importance of accurate and specific documentation in healthcare, particularly in the context of E&M services and audits. They explore the challenges faced by providers in maintaining detailed records, the implications of using generic phrases, and the role of defense operatives in ensuring compliance. The conversation emphasizes the need for patient-centric documentation practices to enhance care quality and protect against audits.TakeawaysDocumentation is essential for compliance and patient care.E&M service documentation must be specific and detailed.Generic phrases in documentation can lead to audit issues.Providers should avoid lazy documentation practices.Smart phrases should be used judiciously and tailored to each patient.Patient records must reflect individual care, not just generic templates.The financial implications of documentation practices are significant.Auditors look for substance over volume in medical records.Healthcare providers must prioritize patient-centered documentation.Understanding payer guidelines is crucial for accurate billing.

In this episode we talk about is AI taking over? Or is it overblown? Then we do a review on Kowloon Generic Romance. Email us at Animefridge@gmail.com

In this episode of SCW for Pharma, Evren Ozkaya welcomes Adrian Van den Hoven, Director General of Medicines for Europe, the leading voice for generic and biosimilar manufacturers across the continent.The conversation begins by underscoring the essential role generics and biosimilars play in Europe's healthcare system — making up around 90% of prescriptions but only 20% of total costs. Adrian explains how these medicines significantly expand access while easing the burden on patients and insurers. However, despite their public health value, low profit margins have led to a fragile and highly consolidated market — one responsible for two-thirds of medicine shortages across Europe, a trend also seen in the U.S.Evren and Adrian explore how geopolitical tensions, supply chain disruptions, and stringent environmental regulations are putting additional pressure on the sector. While EU authorities are assessing ways to strengthen local supply, current pricing models offer little incentive for generic manufacturers to invest in capacity or modernization. Today, 70% of manufacturing investment goes toward maintaining compliance, leaving only 30% for productivity, agility, or innovation — eroding Europe's competitiveness against countries like China and India.Digital transformation surfaces as a crucial lever — not just to improve efficiency but also to combat labor shortages and build greater resilience. Yet Adrian notes that digital maturity in EU pharma remains low, with many factories still running on paper and Excel. Still, the opportunity is enormous. As Evren highlights, PwC estimates that AI could potentially double EBITDA for pharma, especially through manufacturing and supply chain use cases. But he also cautions that most companies aren't ready to harness AI due to weak data infrastructure. Without high-quality, real-time operational data, AI delivers poor results — “garbage in, garbage out.”The episode concludes with a look ahead. Adrian stresses that Europe has the skilled workforce to lead in digital transformation, but regulatory support and targeted funding are essential. Strategic partnerships — like the one between SCW.AI and Medicines for Europe — can help bridge the gap. Evren and Adrian close by previewing their upcoming meeting in Brussels with the European Commission, generic pharma manufacturers, and technology providers — a collaborative push to showcase ROI, align stakeholders, and accelerate digital transformation across the industry.

Solid snake method. Prayers for Miss Rev. Dottie update. Celebrating Ozzy. Washington DC surpasses LA for worst American traffic. Top states for business and other categories. Weight loss drugs. Jokes with Sean. Cell phones in schools. School absence. Buy generic like the smart kids do. The most overrated food scenes.

In this episode, Anna Rose and Guillermo Angeris catch up with Muthu Venkitasubramaniam, Professor of Computer Science at Georgetown University and cofounder of Ligero. They discuss how Ligero's small memory footprint makes it a good choice for client-side proving, as well as the importance of programmable compliance in blockchain. The conversation explores the differences between ‘MPC in the head' and error-correcting code perspectives, and how well-established primitives influence the design of modern ZK systems. They also debate the challenge of adding ‘ZK' privacy back into systems without it, why proving EVM traces may be absurd, and what kinds of guarantees might exist around the results of vibe coding. Related links: Episode 363: Bringing ZK to Google Wallet with Abhi and Matteo Episode 326: MPC & ZK in Ligero and Ligetron ZK13: Ligerito: A Small and Concretely Fast Polynomial Commitment Scheme - Kobi Gurkan ZK13: Vibe coding ZK Apps with Ligetron ZK Platform - Muthu Venkitasubramaniam  ZK10: Analysis of zkVM Designs - Wei Dai & Terry Chung  Ligerito: A Small and Concretely Fast Polynomial Commitment Scheme Ligero++ - Reducing proof length of Ligero Adding Zero-Knowledge to STARKs - Talk by Ulrich Haböck Aurora - comparing prover times of STARKs vs Ligero WYSTERIA: A Programming Language for Generic, Mixed-Mode Multiparty Computations Samaritan: Linear-time Prover SNARK from New Multilinear Polynomial Commitments Brakedown: Linear-time and field-agnostic SNARKs for R1CS

If your marketing feels scattered or isn't converting, your brand story might be the missing piece. In this episode, I talk with branding strategist and copywriter Amy McGann about how equestrian entrepreneurs can move beyond surface-level messaging to build a brand rooted in real substance. You'll learn how to communicate what makes your business unique and create marketing that actually connects. If you've ever struggled to explain what you do—or why someone should choose you—this conversation will help you show up with clarity and confidence.Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/183

This week's guest on Off the Shelf is Ben Hall, chief executive officer of Golden State Medical Supply (GSMS). Hall shares the GSMS story, from its founding by an Air Force veteran in the 1980s to its role today delivering cost-effective, high-quality generic pharmaceuticals to the Department of Veterans Affairs and Department of Defense. He discusses the role data management and analytics plays in delivering value to the customer across government and how GSMS is now supporting the brand name federal market. Finally Hall talks about the opportunities and challenges in driving domestic and near-shore manufacturing of pharmaceuticals. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Wall Street Journal drops a front page story alleging Donald Trump wrote Jeffrey Epstein a 50th birthday card decades ago and drew a naked woman on it, a "bombshell" so preposterous, only MSNBC is seriously pushing it. Trump says he will sue the WSJ and Rupert Murdoch for printing the story despite his adamant denials that he wrote the "letter." Will the tall tale do the opposite the Deep State hopes and bring MAGA back to full-circle support for Trump? Generic polling doesn't look good for democrats.

If you want your woman to give you head more often—and actually enjoy doing it—it comes down to one thing: how you speak to her during and after. This episode is about leadership, not pressure.✅ Generic compliments don't cut it “Damn, that feels good” is surface-level. “Your lips look so sexy around my cock” is precise, personal, and unforgettable. That's the difference.✅ Post-sex remarks build the foundation for next time What you say after she goes down on you either builds a connection or breaks it. Stop saying “that was great” and walking off. Start communicating like a man who knows how to lead.✅ She does more of what she feels good at When you connect praise to her specific performance, her brain ties the act to success and approval. That's how you make “blowjob = sexy” stick.

In this episode, I sit down with Miriam.Before BBM, she had spent years doing gym classes and following generic fitness programs. She wasn't out of shape, but she wasn't getting the results she wanted either. It wasn't until she committed to structured strength training with BBM that things finally started to shift.Miriam opens up about what it took to rebuild herself- physically and mentally- after the hardest year of her life. From navigating unexpected health challenges to staying grounded during a full eight-week break from workouts, she shares what helped her stay consistent, centered, and in momentum.We talk about:• Why she stopped chasing intensity and started training with intention• The real reason she didn't fall off- even with two months away from lifting• How strength training helped her rebuild self-trust and peace of mind• Why live Zoom classes give her more energy than the gym ever did• Her mindset on turning 39 and why she's only getting strongerIf you've ever felt like life threw you off course or you're in a season where showing up feels harder than usual- this conversation will remind you what's possible when you stay anchored in structure, community, and your own inner commitment.Want to talk about how I can support you? Book a free consultation here:

Send us a textRethink WorkbookThe Divine Possibility WorkbookTake part in our upcoming Webinar, every Saturday 10am est.Register HERE ReThink Podcast, Digital StoreConnect with us and Explore our offers:   https://linktr.ee/rethinkpodcast1Support the Podcast:  https://www.buzzsprout.com/1590358/supportTHE SOLUTIONThe best solution? Adopt a daily gratitude practice, not just a feeling.✅ Step 1: Start Your Morning with AppreciationBefore checking your phone, name 3 things you're grateful for.Say them out loud or write them down.✅ Step 2: Shift from Generic to SpecificInstead of “I'm grateful for life,” say “I'm grateful for the quiet 10 minutes I had to breathe before the day started.”✅ Step 3: Feel it, Don't Fake itPick things that actually spark an emotional response. Your body needs to feel the gratitude.✅ Step 4: Use Gratitude in the Present + Future"I'm so grateful for what's coming… for what's already on the way."✅ Step 5: Reflect at NightEnd the day asking: “What went right today? Where did I grow?”Gratitude practiced like this becomes a signal to the universe: “I'm ready. I'm aligned. I trust.”Support the Podcast: https://www.buzzsprout.com/1590358/support Closing of ReThinkBuzzsprout - Let's get your podcast launched! Start for FREEBuzzsprout - Let's get your podcast launched!Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show

Understanding how people feel appreciated varies significantly between individuals, with five distinct appreciation languages determining what makes team members feel truly valued.• Words of affirmation can be delivered through praise for accomplishments, character affirmations, or personality trait recognition• Recognition delivery matters significantly – some prefer public praise while others find it mortifying• Understanding if someone prefers one-on-one, small group, or large group recognition is crucial• Written appreciation allows some people to save and reference positive feedback later• Creating a "Working With Me" guide helps teams understand individual preferences and communication styles• Generic praise becomes meaningless when overused or applied too broadly• Workplace appreciation must be specific and personalized to remain effective• The Discord has a poll about appreciation languages – join and share your preferencesJoin our Discord to participate in the appreciation languages poll and continue the conversation! Click the link in our show notes to access the server with just one tap.Digital Disruption with Geoff Nielson Discover how technology is reshaping our lives and livelihoods.Listen on: Apple Podcasts SpotifyClick/Tap HERE for everything Corporate StrategyElevator Music by Julian Avila Promoted by MrSnoozeDon't forget ⭐⭐⭐⭐⭐ it helps!

What happens when artificial intelligence collides with nonprofit hiring? Katie Warnock, CEO and Founder of Staffing Boutique, brings over two decades of recruitment wisdom to unpack the evolving world of nonprofit staffing—where AI, automation, and applicant tracking systems are rapidly reshaping the game.From resume reviews to video interviews scored by machines, Katie walks us through what's real, what's useful, and what still absolutely needs a human touch. She describes AI as a powerful tool—but not a one-size-fits-all solution.She shares how AI can now instantly generate candidate pipelines, automate scheduling, and send emails with the ease of a few clicks. But for seasoned recruiters like Katie, there's hesitation: trust and nuance still matter. And for organizations hiring in the nonprofit space, personality and mission alignment can't be faked—no matter how good your chatbot is.This episode also explores the do's and don'ts of keyword optimization, especially for nonprofit resumes. Katie gets specific about how grant writers, development staff, and even tech candidates should tailor their resumes for today's smart hiring systems. Generic titles like “fundraiser” or “event planner”? Not enough. Think: gala, silent auction, CRM platform, institutional giving.But perhaps most eye-opening is Katie's reflection on the new loop: AI-powered interviews are becoming so common that some candidates now use AI to answer questions during the interview—prompting some companies to head back to in-person hiring. “There has to be some sort of reversal,” Katie warns. “How do you even trust that a resume was written by the person who actually did the job?”This is a refreshingly candid, real-world conversation about modern hiring challenges in the nonprofit sector. You'll walk away with smarter strategies, tech tools to explore (or avoid), and a renewed appreciation for the irreplaceable value of human connection. 00:00:00 Welcome and guest introduction 00:01:20 What Staffing Boutique does 00:03:50 AI enters nonprofit hiring 00:04:20 Understanding applicant tracking systems (ATS) 00:05:50 AI vs. human recruitment skills 00:07:00 Automating interviews and follow-ups 00:09:00 Why resume keywords matter 00:12:00 AI video interviews and ethics 00:14:45 Human touch vs. automation 00:17:30 LinkedIn Recruiter and candidate scoring 00:20:40 How AI tools can fake resumes 00:23:40 The case for returning to in-person hiring 00:27:00 Final thoughts and sector outlook Find us Live daily on YouTube!Find us Live daily on LinkedIn!Find us Live daily on X: @Nonprofit_ShowOur national co-hosts and amazing guests discuss management, money and missions of nonprofits! 12:30pm ET 11:30am CT 10:30am MT 9:30am PTSend us your ideas for Show Guests or Topics: HelpDesk@AmericanNonprofitAcademy.comVisit us on the web:The Nonprofit Show

Why do we talk the way we do? How do dialects form? Why do people in different parts of the country call a soft drink different things? Valerie Fridland, Professor of linguistics and author of Like Literally Dude: Arguing for the Good in Bad English, joins us.

Thick summer air and nostalgia float through the Host club this week. Even if you've never experienced anime in the 90s firsthand, you'll feel some nostalgia for this anime and the vibes it's giving off. We're talking about one of the more interesting anime from the Spring Season, Generic Romance Kowloon, and about the real Kowloon Walled City that this anime is based on.

In this episode of Barber's Brief, Vassilis Douros is riding solo discussing various marketing trends and insights, including the economic implications of the Calgary Stampede, shifts in Google Ads following AI integration, the impact of viral content on brand growth, MasterCard's pivot to experiential marketing, effective retargeting strategies, and Stella Artois' creative campaign for Wimbledon. Each topic highlights the evolving landscape of marketing and the importance of adapting strategies to meet consumer needs and behaviors.Follow our updates here: ⁠⁠https://www.linkedin.com/company/sleeping-barber/⁠⁠https://www.sleepingbarber.caGet in touch with our hosts:Marc Binkley: ⁠⁠https://www.linkedin.com/in/marcbinkley/Vassilis Douros: ⁠⁠https://www.linkedin.com/in/vassilisdouros/⁠TakeawaysThe Calgary Stampede serves as an unofficial economic indicator.Attendance at the Stampede is on pace to break records.Google Ads are seeing a decline in click-through rates post-AI integration.Longer queries are becoming more common in search behavior.Viral content does not always correlate with brand growth.Experiential marketing is becoming more important than traditional ads.Generic ads can outperform personalized retargeting ads in certain contexts.Timing is crucial for effective retargeting strategies.Stella Artois' Wimbledon campaign creatively aligns with cultural events.Emotional connections in marketing are essential for brand differentiation.Chapters00:00 - Introduction00:57 - Calgary Stampede: Economic Indicator03:14 - Shifts in Google Ads Post-AI06:33 - The Long and Short of Advertising07:58 - MasterCard's Experiential Marketing Shift11:10 - Retargeting: When Does It Work?17:36 - Stella Artois: Wimbledon Campaign HighlightsLinks:Calgary Stampede: What the 'Greatest Outdoor Show on Earth' says about the economy - https://www.cbc.ca/news/canada/calgary/bakx-calgary-stampede-2025-1.7577533Google Ads data shows query length shift post-AI Mode - https://searchengineland.com/google-ads-data-shows-query-length-shift-post-ai-mode-458162Post from Andrew Tindal about the Long & Short (form) of it - https://www.linkedin.com/posts/andrew-tindall_advertising-marketing-activity-7346158065483718657-bp2yAdvertising is not working the way it used to': Why Mastercard has pivoted to an experiential future - https://www.marketingweek.com/advertising-not-working-mastercard-experiential/Marketing Moment:When does Retargeting Work?https://ide.mit.edu/wp-content/uploads/2016/04/2011.12_Lambrecht_Tucker_When-Does-Retargeting-Work_311.pdf?x88505Dressed in White for Wimbledon - https://www.famouscampaigns.com/2025/07/stella-artois-serves-up-limited-edition-white-can-for-wimbledonFrom Performance Marketing To Experience Marketinghttps://www.linkedin.com/pulse/from-performance-marketing-experience-engineering-consumer-douros-hasdc

This week of financial wellness content is brought to you by Wealthfront. Learn more here https://www.wealthfront.com/headspace. Generic money advice often feels empty because it ignores our unique priorities. In this episode, Lindsay Bryan-Podvin explores how to align your spending with your core values to create lasting financial habits that feel authentic — and can help reduce money-related stress and anxiety. Learn more about financial wellness from Lindsay here. Nothing in the ad for Wealthfront should be construed as investment advice, tax advice, or an offer or recommendation of any specific account or strategy. APY on deposits as of April 30, 2025, is representative, subject to change, and requires no minimum. Funds are swept to program banks where they earn the variable APY. Bonus offer terms & conditions apply and details can be found on the marketing partner's promotional page for Wealthfront. The Cash Account is offered by Wealthfront Brokerage LLC, member FINRA/SIPC. Learn more about your ad choices. Visit podcastchoices.com/adchoices

N-acetylcysteine, or NAC, plays an important role in the body when it comes to combating oxidative stress. As a precursor to make glutathione, NAC has been used for decades both as an acute medication and as an over-the-counter supplement. Recently, the line between medication and supplement has been blurred and is now being debated. Today we talk all about N-acetylcysteine - the ways NAC is used and its importance in health and disease. Today on The Lab Report: 2:45 NAC as a drug in acute care settings 4:00 Mechanisms of action in the lung and kidney 7:15 NAC as a daily supplement 10:00 Hmmm…so is it a medication or a supplement? 11:15 Generic drug or herbal constituent? 15:00 Research on NAC in psychiatric disorders 16:16 NAC in polycystic ovary syndrome and fertility 17:40 Safety and side effects 18:50 Question of the Day: What are the other precursors to glutathione and how do we measure them? Subscribe, Rate, & Review The Lab Report Thanks for tuning in to this week’s episode of The Lab Report, presented by Genova Diagnostics, with your hosts Michael Chapman and Patti Devers. If you enjoyed this episode, please hit the subscribe button and give us a rating or leave a review. Don’t forget to visit our website, like us on Facebook, follow us on Twitter, Instagram, and LinkedIn. Email Patti and Michael with your most interesting and pressing questions on functional medicine: podcast@gdx.net. And, be sure to share your favorite Lab Report episodes with your friends and colleagues on social media to help others learn more about Genova and all things related to functional medicine and specialty lab testing. Disclaimer: The content and information shared in The Lab Report is for educational purposes only and should not be taken as medical advice. The views and opinions expressed in The Lab Report represent the opinions and views of Michael Chapman and Patti Devers and their guests. See omnystudio.com/listener for privacy information.

Whenever we experience pain, our bodies use internal pain relief symptoms to reduce some of that discomfort. Though it's been believed that men and women use the same, main system, a new study is pioneering an entirely new understanding of chronic pain. Our experts discuss this research and how it could change the future of pain management. Learn More: https://radiohealthjournal.org/her-pain-his-treatment-issues-with-the-generic-approach-to-pain-relief Learn more about your ad choices. Visit megaphone.fm/adchoices

Are your old health routines just not cutting it anymore? If midlife has left you feeling fatigued and frustrated - this episode is for you!I'm diving into common myths and revealing five essential habit changes that will revolutionize how you feel during your midlife health season. From ditching overtraining for smarter, more effective workouts to embracing consistent, nourishing fuel over restrictive diets, you'll gain practical insights for hormone balance, better energy and a calmer nervous system.Plus, learn why a personalized approach is non-negotiable and how prioritizing yourself is the ultimate act of self-care. Get ready to feel good, age well and thrive in your midlife journey!Episode Highlights:- Midlife health can feel confusing, defeating, and overwhelming due to hormonal fluctuations, causing cellular dysfunction.- Habits that once served well may no longer be effective in midlife, requiring intentional changes.- Overtraining can backfire against physiology, especially with hormonal changes.- The "eat less, move more" mentality and calorie restriction are detrimental in midlife.- Pushing through exhaustion and burnout ignores mental and emotional well-being.- Generic programs, nutrition plans, and supplements do not serve bio-individual health.- Boundaries are one of the most powerful practices for nurturing personal well-being.If this episode resonated with you, please subscribe and leave a review on your favorite podcast platform. Sharing this episode with a friend can also help us reach more incredible women on their journey to better health.Listen to full episode on YOUTUBE here:https://youtu.be/C-x_zr6VjaIThank you for being a part of our community and investing in your wellness journey!To stay connected, here's where you can find me online:Podcast IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/empoweredinhealth Coaching Business IG: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/erinktrier Book Free Coaching Call Here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.erintrier.com/⁠⁠⁠⁠⁠Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.erintrier.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer's phone camera might be your best marketing tool.Best Moments:(00:45) The go-to excuse everyone secretly uses to escape bad meetings(02:10) Why social proof isn't optional anymore—it's table stakes(03:12) Generic testimonials kill conversions, but numbers make people act(04:38) A lo-fi customer video trumps a polished quote every time(05:32) Don't slap the same logos on every page—match them to your audience(06:30) Even attendee logos can drive event registrations if you use them rightFollow Daniel's show The Marketing Millennials and drop him a note on LinkedIn about what topics you want covered next.====================Check out our 100% FREE + VIRTUAL EVENTS! ->Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!Register here: www.GuruConference.com====================Check out Jay's YOUTUBE Channel: https://www.youtube.com/@schwedelsonCheck out Jay's TIKTOK: https://www.tiktok.com/@schwedelsonCheck Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/====================MASSIVE thank you to our Sponsor, Marigold!!Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).Claim your offer now at jayschwedelson.com/emma

In this major episode of the PricePlow Podcast, Mike and Ben visit Arjuna Natural's Dallas headquarters for an in-depth exploration of botanical innovation and scientific excellence. Joined by Nipen Lavingia (VP of Brand Innovation), Bennito Russo (Head of Sales), and Keely Johnson (VP of Sales & Marketing), this conversation reveals why Arjuna Natural has become a leader in standardized botanical extracts, particularly with their groundbreaking Shoden ashwagandha and industry-standard BCM-95 turmeric. Shoden: The Experiential Ashwagandha with Withanolide Glycosides The discussion spans from the fundamental challenges of botanical standardization to the cutting-edge science behind withanolide glycosides and enhanced bioavailability. With over 95 clinical studies on BCM-95 and multiple international trials on Shoden, Arjuna Natural demonstrates how rigorous science and innovative extraction methods can transform traditional botanicals into precise, effective ingredients. At the end, the team also previews exciting future developments, including women's health research and their upcoming OkraVive ingredient for mitochondrial support. https://blog.priceplow.com/podcast/arjuna-naturals-shoden-ashwagandha-171 Video: Inside Arjuna Natural's Botanical Innovation https://www.youtube.com/watch?v=QIXZjS0RC1A Detailed Show Notes: The Science Behind Standardized Botanicals (0:00) – Introduction: Welcome to Arjuna Natural (1:45) – The Evolution of Botanical Extracts (4:00) – Ashwagandha Market Evolution and Consumer Education (8:15) – Introducing Shoden: The Science Behind the Name (12:00) – Glycosides vs. Aglycones: The Bioavailability Revolution (17:15) – Pharmacokinetic Studies: Head-to-Head Comparisons (21:30) – International Clinical Research Strategy (27:45) – Women's Health Focus and Hormonal Research (33:15) – Dosage Evolution: From High to Low (38:00) – Safety Profile and Addressing Liver Toxicity Concerns (43:30) – Introducing Shoden-R: Root-Only Innovation (47:45) – BCM-95: The Gold Standard in Turmeric (52:00) – Generic vs. Branded Botanicals: Quality Considerations (56:15) – Future Innovation: OkraVive and Mitochondrial Health (1:00:30) – Applications and Market Opportunities (1:04:00) – Trade Shows and Industry Engagement Where to Follow Arjuna Natural Nipen Lavingia: LinkedIn Bennito Russo: LinkedIn Keely Johnson: LinkedIn Arjuna Natural: Website, LinkedIn, and @arjuna_natural on Instagram Follow Arjuna Natural on PricePlow: PricePlow.com/arjuna-natural Key articles: Ashwagandha Evolution: Shoden and the Rise of Glycoside-Enhanced Extrac... Read more on the PricePlow Blog

There are a lot of great shows this season— let’s talk about two involving conspiracies and a bit of sci-fi! 00:00 Intro 01:10 KOWLOON GENERIC ROMANCE 18:00 LAZARUS 28:25 Outro Music Credits “Clover 3” by Vibe Mountain “Seasons” by roljui

In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, Joe Lynch and Michael Needham, a Principal at Efficio, discuss how to build resilient supply chains using data-driven strategies and a hands-on consulting approach to achieve both cost savings and operational resilience in the complex pharma and healthcare sectors. About Michael Needham Michael Needham is a Principal Consultant at Efficio, the leading global consultancy, dedicated to helping clients achieve their supply chain and procurement goals. Michaël has 20+ years of experience working across the pharmaceutical manufacturing, medical device development, healthcare services and CPG sectors. His expertise lies in rapid value creation and turnaround for organizations in financial difficulty. He holds a Bachelor's degree in Economics, Masters in Purchasing & Supply Chain Management and a PhD based on the implementation of lean six sigma process improvement programs across geographic locations. About Efficio For over two decades, Efficio has been a leading independent consultancy, dedicated to helping clients achieve their supply chain and procurement goals. They combine the deep expertise of their consultants with a vast amount of data and insights gained from years of specialized work. Efficio stands out by not just advising, but by embedding with clients to truly understand their unique challenges and deliver tangible, sustained results. Their approach is powered by the Connected Platform and eFlow digital procurement platforms, which leverage global knowledge for smarter, data-driven decisions. Whether it's cost reduction, working capital management, or addressing supply chain complexities, Efficio's singular focus on procurement and supply chain, data-driven technology, and hands-on delivery set them apart. They offer flexible support models, from rapid assessments to long-term partnerships, ensuring measurable and lasting value Key Takeaways: Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges In “Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges”, Joe Lynch and Michael Needham, a Principal Consultant at Efficio, the leading global consultancy, dedicated to helping clients achieve their supply chain and procurement goals, the following topics were discussed: Optimizing Private Equity Portfolios: Efficio assists private equity clients by optimizing the supply chains of multiple acquired companies within a sector, helping them achieve greater efficiency and economies of scale through consolidation. Collaborative, On-the-Ground Support Works: Efficio's model of “embedding” with clients shows that deep, hands-on collaboration leads to more effective and lasting solutions. Specialization Delivers Results: Efficio's focus on procurement and supply chain proves that specialized expertise is critical for solving complex challenges in sectors like pharma and healthcare. Efficio's Role in Strategic Supply Chain Management: The interview underscored Efficio's expertise in navigating complex supply chain challenges, from geopolitical influences and market consolidation to sustainability initiatives, offering strategic guidance to their diverse client base. Supply Chain Resilience in Pharma & Healthcare: The Efficio consultant highlighted the varying supply chain dynamics for patented versus generic drugs. Generic medications, predominantly manufactured in China and India, face potential repositioning due to US tariffs, while patented drugs, made in Ireland, Switzerland, and the USA, have different supply chain considerations. Sustainability as a Key Driver: Sustainability remains a significant concern, particularly for large companies with extensive supply chains, suggesting an ongoing focus on environmentally conscious practices within the industry. Learn More About Supply Chain Reset: Overcoming Pharma & Healthcare Supply Chain Challenges Michael Needham | LinkedIn Efficio | LinkedIn Efficio Transforming global procurement: Innovating digital solutions and partnership  Two transformations, one competitive edge: Procurement in Physician Practice Management  Re-designing procurement: A global healthcare manufacturer's post-acquisition journey  170+ million vaccines administered: The UK Vaccine Taskforce's digital supply planning transformation  Pharma and Healthcare: Avoid panic buying by approaching safety stocks wisely - | Efficio US  How the Inflation Reduction Act is shaping pharma procurement strategies - | Efficio US  The Logistics of Logistics Podcast If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues. The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast Check out The Logistics of Logistics on Youtube

June 19th, 2025 Follow us on Facebook, Instagram and X Listen to past episodes on The Ticket’s Website And follow The Ticket Top 10 on Apple, Spotify or Amazon MusicSee omnystudio.com/listener for privacy information.

Grainne Griffin, Director of Communications, Competition and Consumer Protection Commission (CCPC), warns against anti-competitive practices that can raise school uniform costs.

Ever wonder why diets fail, business strategies collapse?  The answer lies not in the approach itself, but in how we think about implementing change.  Thinking in first principles, Elon Musk's favorite mental model that helped him build seemingly impossible businesses, transforms how we approach challenges across all domains.  When we stop following rules and shortcuts we don't understand and instead dig into the foundational elements of how things actually work, we create sustainable systems that adapt as our lives evolve.  Consider the difference between "thinking in diets" versus "thinking like a nutritionist."  The former might lead you to cut carbs without understanding their crucial role in brain function, hormone regulation, and overall health. The latter empowers you to make informed decisions based on your unique biology, lifestyle, and goals.  This same principle applies whether you're building a business, improving relationships, or transforming your fitness.  That's why personalized coaching works so effectively, it combines foundational principles with your specific context, strengths, weaknesses, and aspirations. Generic advice from the internet or social media can't account for your unique circumstances. Even advanced AI tools lack the lived experience necessary to fully grasp what implementation looks like in your particular life.  Ready to transform your thinking and create lasting change diet or business?  Tune in today! Grow into a better thinker.  Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First Change Leadership & Culture Transformation ConsultantEXECUTIVE & OPTIMAL PERFORMANCE COACH

Living paycheck to paycheck. New theory on how the universe began. Generic toothbrush heads and running out of toothpaste.

Living paycheck to paycheck. New theory on how the universe began. Generic toothbrush heads and running out of toothpaste. Death Racer 4-13 is a group of geriatric skateboarders that say it helps them stay physically and mentally fit. When was the last time Snitz got on a skateboard? Bike race. Flies in the bathroom. Looking at atm receipts. Jumping jacks and hurt arms. Rover hurt his arm. B2 is in pain after she helped move a couch. Christian rock band Newsboys former lead singer confessed to making ‘unwanted sensual' advances, while abusing cocaine and alcohol. Jared Leto accused of sexual misconduct. Man admits to taking notes about his girlfriend before they dated. How JLR would pick up chicks. Elon Musk apologized to Trump on Twitter. The dirty dozen. Snitzer keeps his lightsaber on a shelf like a samurai sword. Don't get the eezies confused. Apple has a new home screen design. Tomas' iPhone accidently became water damaged. LA riots.

Living paycheck to paycheck. New theory on how the universe began. Generic toothbrush heads and running out of toothpaste. See omnystudio.com/listener for privacy information.

Living paycheck to paycheck. New theory on how the universe began. Generic toothbrush heads and running out of toothpaste. Death Racer 4-13 is a group of geriatric skateboarders that say it helps them stay physically and mentally fit. When was the last time Snitz got on a skateboard? Bike race. Flies in the bathroom. Looking at atm receipts. Jumping jacks and hurt arms. Rover hurt his arm. B2 is in pain after she helped move a couch. Christian rock band Newsboys former lead singer confessed to making ‘unwanted sensual' advances, while abusing cocaine and alcohol. Jared Leto accused of sexual misconduct. Man admits to taking notes about his girlfriend before they dated. How JLR would pick up chicks. Elon Musk apologized to Trump on Twitter. The dirty dozen. Snitzer keeps his lightsaber on a shelf like a samurai sword. Don't get the eezies confused. Apple has a new home screen design. Tomas' iPhone accidently became water damaged. LA riots. See omnystudio.com/listener for privacy information.

Most people think mobility means stretching. Dr. Andreo Spina, founder of Functional Range Systems, says that couldn't be further from the truth. In this week's episode of The AGEIST Podcast, he unpacks how joint-specific training leads to long-term health and real resilience–whether you're an athlete or just trying to age better. Learn why the exercises you've been told are “good” might be causing your body more harm than help, and how to better understand what your body actually needs.How long will you live? Take our quiz today to find out!Special Thanks to Our SponsorsLMNT Electrolytes: Our number-one electrolytes for optimal hydration. Listeners receive a free 8-serving sample pack with their purchase at DrinkLMNT.com/AGEIST.Timeline Nutrition: Our favorite supplement for cell support and mitochondrial function. Listeners can now get 20% off their first Timeline purchase by using the code “AGEIST” at checkout at TimelineNutrition.com/ageist.David Protein: Fuel your body's potential with David Protein, the premium formula that delivers complete amino acid profiles without compromise. Experience the difference that sustainable, clean nutrition makes in your recovery and performance–because your body deserves nothing less than extraordinary. Use our link, and when you buy 4, you get the 5th box free. Visit: tinyurl.com/weareageist.Key Moments"Mobility is simply strength training in order to achieve and cultivate new ranges of motion.""You can't move where you can't move, which means you can't train where you can't move.""The cost of high performance is your physical health."Connect With Dr. Andreo SpinaWebsite: https://functionalanatomyseminars.comInstagram: https://www.instagram.com/drandreospinaConnect With AGEISTNewsletterInstagramWebsiteLinkedInInterview  TranscriptSay hi to the AGEIST team!

In episode 1873, Jack and Miles are joined by co-host of Stuff They Don't Want You To Know & Ridiculous History, and the new co-host of Wrongful Conviction, Ben Bowlin, to discuss… Trump Needs TV To Learn About America’s Threats, Tim Walz - DEMS NEED TO BULLY THE SHIT OUT OF TRUMP, Spielberg’s Next Movie is Going to Be The First Big Alien Movie Post UAP Disclosures, Oreo’s Parent Company Is Taking Aldi To Court and more! The conservative wave is hobbling Pride celebrations across the country. But in some small towns, the party’s just getting started. Gabbard Wants Fox Hosts to Feed Trump Top Secret Intel: ‘Doesn’t Read’ Tim Walz Tells Democrats to 'Bully the S***' Out of Donald Trump Oreo maker Mondelez sues Aldi, alleging chain copies packaging to confuse shoppers Lawsuit accuses Aldi of copying others' packaging: See for yourself The Maker of Oreo and Cadbury Dairy Milk Has Been Fined $366 Million. Here’s Why Nabisco factory in New Jersey closing after 63 years Grocer Aldi to add 800 of its discount stores across US as Americans feel pinch of high food prices EU Commission fines Oreo maker Mondelez 337.5 million euros for blocking cross-border sales Mondelez selling part of its gum business for $1.35B LISTEN: Ace Trumpets by ClipseSee omnystudio.com/listener for privacy information.

Al is angry about...generic sports talk To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices