EcomBeatz - By Motif

BFCM this year is going to be hard and very much competitive. A pre BFCM strategy could help you!

In today’s eCommerce vertical if you’re not doing something unique then you’re almost out of game. In 21st century brands are going omnichannel and messenger is one of the best channel to start with. In our today’s episode of EcomBeats we have talked all about messenger marketing and grabbed some great tips and tactics from Nick who’s the head of partners at Recart.

In our today’s episode of Ecombeats we have talked about some ugly truth about the marketing in current situation with our eCommerce marketing manager Nithin.

It’s been a long time that we haven’t done any new episode, we are coming back this month with some new and worthy episodes so that we can help you accelerate your eCommerce business.

This week we got Ruth Even Haim who is the Co-Founder of Stylio App - Who helps Shopify Stores to make their “Thank You” page to an ultimate sales machine.

It’s really essential for sometimes to change the current system to another one. It happens when your business is growing faster and you need something more scalable. Though when you started the platform you’re using was perfect. Whether you’re a CEO of FORTUNE 500 company or a developer, a marketer or a store manager there is something which makes you worry about your eCommerce store migration to another platform. It’s not an unfounded fear. Of course, it’s indeed to make you worry about all of that headaches. The decision to re-platform your eCommerce store to a newer, faster and better platform is not something to be taken lightly. We are putting together Best practices that we follow for eCommerce platform migration.

Building a website is perhaps the most important thing a business can do for its brand. But with custom websites costing tens of thousands of dollars (or more!), brands can’t afford a misstep when it comes to choosing a web design agency, designing their interface, or marketing their site to their target audience. To ensure this doesn’t happen, Motif sat down with top web design professionals with over a decade of experience creating custom sites that routinely generate high organic traffic, leads, conversions, time on site and more.

Anyone know about the importance of social media marketing nowadays. If you run an ecommerce business then you already know that social media play a vital role in any kinds of products. Recent statics says that 93% of consumers using social media to help shoppers to take buying decisions and 90% of them says that they are getting recommendation from social media as their buyer shared the experience on social media platforms. Social media marketing is really powerful nowadays, if you can use this with a solid strategy then you will get the best of the best results. We have not to plan for the entire year but anything less than three to four months will not make any sense that you would get a great result.

Being an amazing brand and rebellious leader is not easy, fast and it’s not something you do once. It takes time and proper strategy. It’s not a simple marketing campaign. It’s simply the way you are as a brand. Great brands understand what their customers want and find creatives ways to deliver an excellent and memorable experience to them. If you’re not doing that then you will not stand out in this digital age against other strongest brand.

Building a meaningful and trusted brand should be a prime ambition for any business whether that’s a retail or eCommerce or a tech company. A great reputation is a powerful strength in overcoming any objections a potential customer has. And it also helps get things smoother over the occasional difficulties and failures that are unnoticeable in a business. A good brand is the result of all the quality service and careful marketing with a better branding strategy behind that. But there is no reason to leave it like that and not boosting the brand up and enjoy the benefits of that early.

Choosing the right email marketing platform might have a significant impact on the success of your marketing campaigns for your eCommerce brand and/or small business. In this episode of eComBeatz we talked about the best of the best email marketing platform for eCommerce (beginner to growing brand). Mentions: Klaviyo, Rate.io, SmartrMail, Mailchimp & Drip.

In this episode we talked about brand identity, the importance of brand identity guideline, elements of brand identity design and the importance of brand identity design for eCommerce businesses.

Have you ever found you confuse with these two words Branding and Marketing? If so, then you’re not alone. These two words are used interchangeably and that’s why you may get confused easily. At Motif, we often asked about it and every time we have to give a brief about Branding VS Marketing. There is a minute difference between Branding and Marketing. In this podcast, we talked about: 1. What is Branding? 2. What is Marketing? 3. Brand Marketing: Making the bridge rather than a wall.

If you’re in the eCom business you already encountered a common problem of eCommerce business which is abandoned carts, today in our first episode we talked about abandoned checkouts and how analytics can help you improve the revenue.